Getting to Market

In this episode, Ryan and I go deep into the launch of LinkdedIn product pages, what it's like launching a new product in a remote world, and more.

In this episode, Julia and I go deep on one of the most important parts of any launch -- pricing and packaging.

In this episode, Yannick and I go deep into all aspects of the product launch process including how Payfit runs their launch tiering committee.

In this episode, Matt and I go deep on what it takes to generate buzz before launch and the concept of building in public.

In this episode, Marcus and I go deep into how narrative design can play a major role in your launch strategy.

In this episode, Priyanka and I go deep on building for the customer, defining launch goals, staying tight with product, and more.

In this episode, David and I go deep on one of Notion's most complex launches to date and how they leveraged their community of super fans to help.

In this episode, Lauren and I go deep on the process of working with integration partners (including her favorite Cameo artist she got to work with).

In this episode, Shikha and I go deep into the launch of Slack's trial motion and how that became one of the company's best growth levers.

In this episode, Andrew and I go deep on the importance of customer feedback and how that translates back into your GTM plan.

In this episode Tom and I go deep on an unsung hero in any company's launch process, the monthly (recurring) product release.

In this episode, Stephen and I go deep on launch events, tight timelines, and why a good work back plan will help you crush launch day.

In this episode, Dan and I go deep on internal marketing, product naming mistakes, and enablement methods. Oh, and that no matter what, something will go wrong.

In this episode, Chris and I go deep on one of Gong's best product launches to date -- Deal Intelligence. We cover everything from his role in product marketing, to identifying pain, to test selling, and more.