POPULARITY
Marion Joffre, Group Product Marketing Manager chez Decathlon explique comment elle a structuré le parcours de carrière de l'équipe PMM chez DecathlonMarion est la référente de la thématique "Gestion de carrière PMM" au sein de l'équipe. Car en 2 ans la fonction Product Marketing est passée de 2 à 20 PMM. Il y a donc eu le besoin de construire :
Join Hester Van Gool, Head of Group Product Marketing Manager for Decathlon Platform and E-Commercel, as we delved into the vital topic of women leadership in tech companies and product marketing role. In this interview, Hester emphasizes on
Marion Joffre, Group Product Marketing Manager chez Decathlon se penche sur les défis spécifiques de faire du Product Marketing dans le secteur du Retail. Après avoir fait ses armes en Product Marketing chez OVH, Marion rejoint Decathlon il y a 3 ans et gère aujourd'hui une équipe de 6 PMM, se concentrant sur les outils digitaux en magasin et les nouveaux business models liés à la circularité. Le tout sur un scope monde +70 pays. Le métier de Product Marketing est de plus en plus mature et compris dans les entreprises Tech. Mais c'est beaucoup moins le cas dans des entreprises Retail qui n'ont pas encore une culture Produit Tech aussi développée. Alors aujourd'hui, Marion discute des enjeux liés à la compréhension du rôle du PMM, à la formation des collaborateurs et à l'adaptation des méthodes de la tech au retail. Elle partage également des stratégies pour connecter les équipes produits et business. Plus précisément, découvrez :
In this episode of The Product Marketing Life podcast, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip. They have an insightful conversation around conversational marketing and communication, and how it can be leveraged to provide highly personalized experiences.Here are the key takeaways from Mark and Joshua's discussion:Conversational communication blends chatbots, AI, and human interactions.Personalization is key for conversational marketing.Conversational communication can be applied across the entire customer journey.Cart abandonment is a prime use case for conversational communication. Personalization through conversational marketing can be a competitive advantage.
What is Product Marketing? Why is storytelling crucial to it? How has remote working changed storytelling and the way we communicate? This week, we do a deep dive into all these things Carolina Arguelles Navas, Group Product Marketing Manager at Snap Inc. Through Carolina's lens, we look into how we can better connect with others while in front of our cameras, understand why and how to "listen", and learn to tell stories that are relatable, honest, and true.
On this episode of BUZZ, we are joined by special guest Jono Andrews, Group Product Marketing Manager at Podium. Together we explore the reasons why it is such an exciting time for Dental Practices everywhere, how new tools and processes can help cultivate marketing and growth, as well as how to calibrate your Dental Practice's responsiveness to optimize conversion rate. Explore the plethora of product offerings from Podium, including their new Voice feature: https://www.podium.com/dental/ Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design Brand Identity Dental Websites Search Engine Optimization Video Production Social Media Management Google AdWords Management Voice Search Optimization and more Learn more about our sponsor Podium! Build Brand Trust Through Patient Reviews, Text Messaging and More! http://www.podium.com/buzz
In this episode, Andrew and I go deep on the importance of customer feedback and how that translates back into your GTM plan.
The coronavirus pandemic — and the rapid shift to a remote workforce that followed — gave state and local governments the spark they needed to modernize systems in a more efficient way. The timeline to modernize has been shortened, and leaders need to make employees can remain productive in uncertain work scenarios. For most, that means rethinking how to deliver new digital tools. This podcast outlines how public sector agencies should take these transformations as a kickoff point for effective and efficient modernization over the long term. Sponsored by by Okta and Carahsoft. Guests (left to right): Kelsey Nelson, Public Sector Product Marketing Manager and Keith Casey, Group Product Marketing Manager for Okta. Host: Jake Williams, Associate Publisher, StateScoop
Wondering what life as a PMM at Intercom looks like? Look no further. We got a sneak peek into what a day of their Group Product Marketing Manager, Jasmine Jaume, goes like...and as you might imagine, it's busy and varied! --- "We generally will launch Tuesday, Wednesday, Thursday, one of those days, Friday is just not a great day because everyone's off for the weekend. And Monday is also challenging for a similar reason with people coming back in and having lots of stuff to deal with and vying for their attention."
We are pleased to welcome Josh Rosenberg as our next guest on Kleeen Talk. Josh is the Group Product Marketing Manager at Box. Josh is a product marketing professional with 10 years working in the B2B SaaS space who currently runs product marketing for Box's compliance portfolio. He focuses on taking complex products with multiple stakeholders and simplifying how customers get value from them. He loves tackling problems like working with Product Management to tie roadmaps to the voice of the customer and define what makes a customer's usage of products healthy.
Adobe recently announced that it is bringing its Document Cloud to Microsoft Office 365 and Dynamics 365, making it easier for licensees of both to quickly convert files into PDFs and into Acrobat. Adobe, working with Microsoft, is delivering superior digital document experiences to millions of joint customers, changing the game in workforce productivity. “Whether onboarding an employee, signing up a new customer, or completing a critical sales contract, great experiences start where the document does, in Adobe Document Cloud,” said Ashley Still, vice president and general manager, Digital Media, Adobe. I wanted to learn more about how Microsoft and Adobe share a common vision of the workplace of the future—one that is centered on teamwork and collaboration. Lisa Croft, Group Product Marketing Manager at Adobe joins me on my daily tech podcast to reveal more about the blossoming partnership between Adobe and Microsoft. With Adobe is working closely with many some of the world's biggest brands, we also explore some of the common trends and challenges around digital transformation strategies. But also how Adobe and Microsoft are working together to provide solutions to these challenges. Lisa has 20+ years of experience in the technology industry utilizing various enterprise software solutions. Her experience includes pre-sales, client development, project management, marketing, software development and customization, and training for large customers. Lisa also excels in managing and supporting multiple sales personnel, customers and projects across a large geographic area. Her extensive experience in preparing presentations and customized demonstrations to various audiences and mediums augments her strong expertise in forms design, workflow analysis and design, systems integration, and accessibility.
More more info, visit: https://blog.outbackteambuilding.com/podcast-best-practices-for-scouting-out-amazing-candidates-according-to-linkedin With over 610 million members in over 200 countries, LinkedIn is the largest professional social network on the internet. Their mission is to connect the world’s professionals, to help make them more productive and successful – something that ties directly into recruiting top talent. In the latest episode of Outback Talks: The Employee Engagement Podcast, we sit down with Bobby Brenman, the Group Product Marketing Manager looking after LinkedIn's Talent Portfolio, to pick his brain about best practices for recruiting amazing candidates.
Day two of NEXT was another day full of interesting interviews! Melanie and Mark sat down for quick chats with Haben Girma about accessibility in tech and Paresh Kharya to talk about NVIDIA. Next, we touched base with Amruta Gulanikar and Simon Zeltser to learn more about Windows SQL Server and .NET workloads on Google Cloud. The interviews wrap up with Henry Hsu & Isaac Wong of Holberton. Haben Girma The first Deafblind person to graduate from Harvard Law School, Haben Girma advocates for equal opportunities for people with disabilities. President Obama named her a White House Champion of Change. She received the Helen Keller Achievement Award, and a spot on Forbes 30 Under 30. Haben travels the world consulting and public speaking, teaching clients the benefits of fully accessible products and services. She’s a talented storyteller who helps people frame difference as an asset. She resisted society’s low expectations, choosing to create her own pioneering story. Haben is working on a book that will be published by Hachette in 2019. Paresh Kharya Paresh Kharya is Group Product Marketing Manager for data center products at NVIDIA responsible for product marketing of NVIDIA’s Tesla accelerated computing platform. Previously, Paresh held a variety of business roles in the high-tech industry, including group product manager at Adobe and business development manager at Tech Mahindra. Paresh has an MBA from the Indian Institute of Management and a bachelors of computer science and engineering from the National Institute of Technology, India. Amruta Gulanikar & Simon Zeltser Prior to joining Google Amruta spent 5+ years as a PM in the Office division at Microsoft working on many different products. Just before she left, she worked on launching a new service and supporting apps - “O365 Planner” which offers people a simple and visual way to organize teamwork. At Google, Amruta owns Windows on GCE which includes support for premium OS & Microsoft Server product images, platform improvements to support Windows workloads on GCE. Simon Zeltser is a Developer Programs Engineer at Google, working with .NET and Windows on Google Cloud Platform. Henry Hsu & Isaac Wong Henry Hsu is a software engineer trained at Holberton School. He has experience with C, C++, Python, Ruby/Rails, JavaScript, HTML/CSS, MySQL/Postgres, Unity, Game Maker Studio, Linux, Photoshop, 3D Studio Max, systems design, algorithms, and devops. Isaac Wong attends the Holberton School. He has a degree in horticulture from Texas A&M. Interviews Edge TPU site Cloud IoT Edge site Cloud Armor site Titan Security Key site Building on our cloud security leadership to help keep businesses protected blog Google Cloud Container Registry site Haben Girma’s website site Haben Girma’s presentation at NEXT video San Francisco Lighthouse for the Blind site National Federation of the Blind site National Association of the Deaf site NVIDIA site NVIDIA and Google Cloud Platform site Google Cloud Platform Podcast Episode 119 podcast Velostrata site GKE site Google App Engine site Stackdriver Debugger site Windows on Google Cloud Platform site SQL Server on Google Cloud Platform site .NET on Google Cloud Platform site Holberton School site Unity site GKE On-Prem site TensorFlow site Where can you find us next? We’ll both be at Cloud NEXT in Moscone West on the first floor, so come by and say hi! We have chocolate!
Spreaker Live Show #42 for Jan 20th, 2016Show Duration: 62 minutes and 2 seconds Guest: Geoff Colon is a Group Product Marketing Manager and Social Data subject matter expert at Microsoft and Podcast host "Disruptive FM".Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)Geoff Colon is a Group Product Marketing Manager and Social Data subject matter expert at Microsoft In his role, Geoffrey leads a scrum team of hybrid creative and analytical marketers who create, execute and measure digitally-driven communications to help drive education and adoption of Microsoft Search Advertising products. Geoffrey was VP of digital strategy at Ogilvy & Mather in New York City. Geoffrey is host of the weekly marketing podcast for eccentric minds, called Disruptive FM (on Spreaker), producer and host of video series “#AdHacks” and The Disruptive Marketer, is a LinkedIn influencer and blogs regularly on Medium, DisruptiveMarketer.net and the Microsoft Search Advertising blog. Colon’s first book “Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New Normal” is due to be released on August 15, 2016 on AMACOM BooksTopics:- He describes his role at Microsoft as a Group Product Marketing Manager of Emerging and Social Media?- Future of our social interaction with technology that will empower people to connect in the real world. - Discusses Microsoft intersected with podcasting and his interest in the on demand audio medium?- How is advertising changing today as the world becomes more polarized and authentic?- How should advertising in podcasts develop? Dynamic Insertion or Live Reads or Both or Something New?- What do podcasters need to do to grow audiences these days?- How he thinks podcasting is changing now and where are the opportunities that you see today?Show Links:http://geoffreycolon.nethttp://DisruptiveMarketer.nethttps://www.spreaker.com/show/disruptive-fmhttp://www.slideshare.net/geoffreycolon/introduction-to-podcasting-49572313http://twitter.com/djgeoffehttp://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comVideo Demo of Spreaker Podcast Radio App: http://youtu.be/YZ3JddcxQjASend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenlee Tech Support: support at spreaker.comRob Greenlee: Rob at Spreaker.com
Spreaker Live Show #42 for Jan 20th, 2016Show Duration: 62 minutes and 2 seconds Guest: Geoff Colon is a Group Product Marketing Manager and Social Data subject matter expert at Microsoft and Podcast host "Disruptive FM".Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)Geoff Colon is a Group Product Marketing Manager and Social Data subject matter expert at Microsoft In his role, Geoffrey leads a scrum team of hybrid creative and analytical marketers who create, execute and measure digitally-driven communications to help drive education and adoption of Microsoft Search Advertising products. Geoffrey was VP of digital strategy at Ogilvy & Mather in New York City. Geoffrey is host of the weekly marketing podcast for eccentric minds, called Disruptive FM (on Spreaker), producer and host of video series “#AdHacks” and The Disruptive Marketer, is a LinkedIn influencer and blogs regularly on Medium, DisruptiveMarketer.net and the Microsoft Search Advertising blog. Colon’s first book “Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New Normal” is due to be released on August 15, 2016 on AMACOM BooksTopics:- He describes his role at Microsoft as a Group Product Marketing Manager of Emerging and Social Media?- Future of our social interaction with technology that will empower people to connect in the real world. - Discusses Microsoft intersected with podcasting and his interest in the on demand audio medium?- How is advertising changing today as the world becomes more polarized and authentic?- How should advertising in podcasts develop? Dynamic Insertion or Live Reads or Both or Something New?- What do podcasters need to do to grow audiences these days?- How he thinks podcasting is changing now and where are the opportunities that you see today?Show Links:http://geoffreycolon.nethttp://DisruptiveMarketer.nethttps://www.spreaker.com/show/disruptive-fmhttp://www.slideshare.net/geoffreycolon/introduction-to-podcasting-49572313http://twitter.com/djgeoffehttp://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comVideo Demo of Spreaker Podcast Radio App: http://youtu.be/YZ3JddcxQjASend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenlee Tech Support: support at spreaker.comRob Greenlee: Rob at Spreaker.com
In this Intel Chip Chat audio podcast with Allyson Klein: In this archive of a livecast, Loretta Nierat, a Group Product Marketing Manager at McAfee, stops by to talk about the current state of security. She gives a brief history of datacenter infrastructure and the move to cloud, before discussing security for public and private […]