Podcasts about Gong

Hoy tenemos un repaso a uno de los festivales más importantes de la Historia del Rock con motivo del próximo 55 aniversario. El festival de Glastonbury que nació en el año 1970, aunque se pondría en marcha con el nombre de Pilton Pop, Blues and Folk Festival. Hoy escuchareis alguno de los momentos más importantes del festival que se ha celebrado desde ese año de manera intermitente. Hoy sonarán en el programa REM, Oasis, Radiohead, los Waterboys, los White Stripes, Offspring, Echo and the Bunnymen y los franceses Gong, quienes serían uno de los grupos invitados en su segunda edición, la de 1971, pero que sería realmente la primera con el nombre de Glastonbury. También recordaros que ya podéis comprar La gran travesía del rock, un libro interactivo que además contará con 15 programas de radio complementarios, a modo de ficción sonora... Jimi y Janis, dos periodistas musicales, vienen de 2027, un mundo distópico y delirante donde el reguetón tiene (casi) todo el poder... pero ellos dos, deciden alistarse al GLP para viajar en el tiempo, salvar el rock, rescatar sus archivos ocultos y combatir la dictadura troyana del FPR. ✨ El libro ya está en diversas webs, en todostuslibros.com Amazon, Fnac y también en La Montaña Mágica, por ejemplo https://www.amazon.es/GRAN-TRAVES%C3%8DA-DEL-ROCK-autoestopista/dp/8419924938 ▶️ Y ya sabéis, si os gusta el programa y os apetece, podéis apoyarnos y colaborar con nosotros por el simple precio de una cerveza al mes, desde el botón azul de iVoox, y así, además podéis acceder a todo el archivo histórico exclusivo. Muchas gracias también a todos los mecenas y patrocinadores por vuestro apoyo: Gin1975, Alberto Velasco, Poncho C, Don T, Francisco Quintana, Gastón Nicora, Con,, Dotakon, Tete García, Jose Angel Tremiño, Marco Landeta Vacas, Oscar García Muñoz, Raquel Parrondo, Javier Gonzar, Poncho C, Nacho, Javito, Alberto, Pilar Escudero, Blas, Moy, Dani Pérez, Santi Oliva, Vicente DC,, Leticia, JBSabe, Flor, Melomanic, Arturo Soriano, Gemma Codina, Raquel Jiménez, Pedro, SGD, Raul Andres, Tomás Pérez, Pablo Pineda, Quim Goday, Enfermerator, María Arán, Joaquín, Horns Up, Victor Bravo, Fonune, Eulogiko, Francisco González, Marcos Paris, Vlado 74, Daniel A, Redneckman, Elliott SF, Sementalex, Miguel Angel Torres, Suibne, Matías Ruiz Molina, Noyatan, Estefanía, Iván Menéndez, Niksisley y a los mecenas anónimos.

Practical, measurable growth—Brandon Salisbury joins Mason Cosby on Scrappy ABM to share the framework behind a 456% pipeline increase and 255% revenue growth at Tilt. This episode is for marketers and revenue leaders who want actionable steps, not just theory.Hear how Brandon Salisbury broke down historical data to identify segments with true product-market fit, shifted messaging from generic ROI to sharp, outcome-based content, and partnered closely with sales to make every campaign count. Brandon goes deep on targeting, channel mix, content strategy, and the lessons learned from RFIs, Gong transcripts, and buying committee insights. Whether you're starting your first ABM program or leveling up an existing one, you'll find candid advice on aligning teams, overcoming old mindsets, and scaling what works—without chasing vanity metrics.

During his decade at Google, Tim Ritters worked at the intersection of product and finance, helping to launch financial systems in collaboration with engineering, marketing, and product teams. The role gave him early exposure to cross-functional work and large-scale data environments. “Day one, you're working cross-functionally,” Ritters tells us. He adds that this mindset became foundational to his approach going forward.When Ritters joined Gong in 2019, he says the company had already begun challenging traditional approaches to customer data. “We asked a really interesting question… what could we do if we gathered the 99% of information about your customer that was not in a traditional CRM?” Ritters explains. According to him, that original question continues to shape Gong's mission today.Ritters tells us that Gong's platform has since scaled to analyze more than 3.5 billion customer interactions. He says the company now serves approximately 4,700 businesses globally, including organizations such as Google, LinkedIn, Canva, and Anthropic. The platform, Ritters notes, helps customers extract insights from a broader set of data sources—including conversations, emails, and documents—that may not be captured in traditional CRM systems.Ritters believes that AI adoption has made Gong's value proposition more tangible to prospective buyers. “When [they] peel back the onion… they start seeing some of the incredible sort of results,” he says. According to Ritters, some customers have reported “halving of deal cycle times” using the platform.All of Gong's growth to date has been organic, Ritters tells us, and he views the company's trajectory as part of a broader evolution in how organizations approach customer intelligence. “The sweet spot we're in right now,” he says, “is helping companies make smart business decisions.”

Episodio 7.16 de Las Cosas Que Hay Que Escuchar, en el cual nos despachamos con un especial de covers mientras escuchamos la música de Achy y Los Planetarios, Stereo Total, Hernandes, Frankie Goes To Hollywood, The Queers, BBX, Gong, Sarah Jane Morris & Antonio Forcione, Cibo Matto, Bite Me Bambi, Neme y Wall of Voodoo. Y, obviamente, todo el delirio habitual de Saurio y las voces que lo atormentan. Si quieren convidar con un cafecito ☕, pueden hacerlo acá: https://cafecito.app/saurio

Spending hours on lead research, but still missing the mark?Caspian Lewke, AE at Numeric, showed his strategies on finding actionable intel on real prospects. See exactly how top performers verify contact data, uncover relevant triggers, and craft personalized messages that land.No theory, no fluff — just what works right now. From pre-research steps that save hours to AI prompts that uncover hidden insights about both companies and decision-makers.Leave with a faster, smarter way to write cold emails that land.You'll Learn:How to verify prospect data in minutes, not hoursWays to personalize your first touch fastAI prompts that surface key insightsThe Speakers: James Buckley and Caspian LewkeIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong

Let's uncover the intersection of sales success and AI technology. This episode welcomes Damon Lembi as we stress the importance of mastering sales fundamentals while embracing tools like Fathom and Gong to stay competitive in the digital age. Discover how AI can serve as a supportive partner, enhancing rather than replacing human skills like empathy and customer engagement.  We also explore how becoming a thought leader is more accessible than ever, encouraging sales professionals to build their personal brands and connect with prospects through unique insights.  

                                                                                                          Intro:  One More Night – Can  Awungilobolele – Udokotela Shange Namajaha (3:41)                                                                                                                             2.  Chicken Strut – The Meters (2:44)                                                   3.  Theme from ‘Star Trek' – uncredited (2:03)                                                                                                                               4.  Move Me – The Upsetters (2:34)                                           5.  Qué Pasó – Anibal Velásquez y su Conjunto (5:28)                                   6.  The Hard Way – The Ugly Guys (3:29)                                                                     I No Get Eye for Back – Fela Ransome Kuti & Africa 70 (11:24)                                                               8.  Jah Vengeance – Yabby You & the Prophets (2:49)                                                   9.  Tubby's Vengeance – King Tubby (2:58)                                 10.  Louisiana Blues – Jo Ann Kelly (3:29)                                 11.  Abigail – Jason Steel (7:29)                                 12.  Bleujen an Howl – Daisy Rickman (5:58)                      13.  Time to Let Go – Isabel Inkcap (3:24)                                                                                                                                                            What Do You Want? – Gong, avec Daevid Allen (9:00)                                             15.  Squirrels – Rev Simpkins (4:32)                                                                                         16.  From a Snail's Mouth – Bones & the Aft (6:44)                                                                                                                         17.  Weft – Weaving in Purgatory (6:51)                                                                                                             18.  Travelling Lady – Manfred Mann's Chapter Three (5:51)                                                              19.  untitled – Evan Parker (1:54)                                                   20.  Berati – Kompania Takis Loukas (2:46)                                 No Man's Land – Drift (4:29)                                                         22.  Unterwegs – Hans-Joachim Roedelius (3:56)                                                                                                                                                                                                              23.  Unluved It – Qubik (2:01)                                                                                                                                                                           24.  On the Beach at Waikiki – Kalama's Quartette (3:00)                                                                                                                                                                                                                                                                                                                                         Outro: Pogles Walk – Vernon Elliott Ensemble

Gerald Zankl, CEO von Kickscale, will mit seiner KI-gestützten Sales-Plattform genau hier ansetzen – und eine europäische Alternative zu US-Anbietern wie Gong schaffen. Erst kürzlich holte das Wiener Startup 2,1 Millionen Euro – u.a. vom aws Gründerfonds. Die Plattform analysiert Verkaufsgespräche, E-Mails und CRM-Daten wie ein Fitness-Tracker – und zeigt per „Sales-Puls“, wo Chancen leben oder schon tot sind.

This week's show is entitled, "Courageous Marketing: The B2B Marketer's Playbook for Career Success" and my guest is Udi Ledergor, Chief Evangelist at Gong. Tune in to... Learn how to create memorable brand experiences and why they are crucial for lasting customer connections. Understand the balance of providing psychological safety and process accountability to inspire innovative marketing teams. Discover how to shape a courageous career by aligning your strengths with the right opportunities and roles. Listen Now | Watch the video HERE   Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!  

I detta magiska avsnitt möter Katri och Anders ingen mindre än gongmästaren och hälsoinspiratören Mattias Sundman från Feel The Vibes.Från ett liv som ingenjör inom elektroteknik och 20 år i IT-branschen, har Mattias gjort en djup inre resa som lett honom till gongens värld – ett verktyg för transformation, balans och djup läkning.Vi pratar om gongbad, soundhealing, gongpudja och hur ljudets vibrationer påverkar kroppen, sinnet och energifältet.Katri och Anders delar sin starka personliga upplevelse under ett gongbad – en resa genom vibrationer där chakran renades och hela kroppen fick vila på djupet. Anders instämmer och berättar hur gongen påverkat honom på flera plan. Vi reflekterar över känslan efteråt, när kroppen hittat hem, på riktigt.Är du nyfiken på att själv uppleva denna unika form av helande?Nästa gongbad med Mattias Sundman, Mystic Gong Experience hålls på Havregatan 10 i Stockholm den 5 juni kl. 18–19. Begränsat antal platser – anmäl dig nu till boka@feelthevibes.se eller på telefon 070-513 18 87Missa inte detta inspirerande avsnitt – perfekt för dig som söker lugn, balans och ett skönt sätt att landa i kroppen.Vad är då Gongbad / Gongavslappning?Gongbad är ett sätt att komma ner i varv.Ljudets vågor påverkar sinnet så man kan hamna i ett läge mellan sömn och vakenhet vilket stillar tankarna.Detta tillsammans med Gongens vibrationer, som går in i kroppen, hjälper kroppens självläkande förmåga att lösa upp spänningar och stress.Efter ett Gongpass känner man sig ofta avslappnad och kan ta tag i saker med ny energi!Det går till så att du ligger ner på en yogamatta med en tunn filt över dig medans jag spelar.Du behöver inte ha några speciella kläder utan kommer som du är.Jag kommer ge lite inledande information, vi gör någon enkel yogaövning och du får sedan vila i havet av Gongens ljud och vibrationer.Gong (eller Gong-Gong) är ett instrument som har funnits i över 5000 år.Gongen spelas ibland som avslutning på yogapass och har de senaste åren även blivitmycket populär på Yogafestivaler som helt egna pass där man bara spelar Gong.Gongen ingår i begreppet Sound Healing (Helande ljud) där också klangsklålar(klangresor), ljudning, toning, musikterapi m.m. ingår.Hur du kommer i kontakt med Mattias Sundman feelthevibes.seFacebook- Feel the Vibes - Gong, Yoga & Meditation, Mattias SundmanInstagram- gong_sthlmKommande Gongbad- gongbad.nu Hosted on Acast. See acast.com/privacy for more information.

Christy Doran and Matt To'omua preview an exciting final round of Super Rugby Pacific, with all the latest news, including the Waratah's last-gasp chances of making finals, Taniela Tupou's patchy form, as well as the announcement of Rugby Club World Cup and Joanne Yapp's decision to leave the Wallaroos.Hosts: Christy Doran & Matt To'omuaProducer: Matt Russell Hosted on Acast. See acast.com/privacy for more information.

This is a moment to reflect on Jesus Christ's atonement, as Elder Gerrit W. Gong explains how our Lord fell and arose to feel all our pains.

Send us a textJoin your host Clifton Pope as he is joined by the founder and head instructor of Long White Cloud Qigong: John Munro!John Munro is a Qigong educator/wellness coach,healer,  and author with certifications/diplomas in Qigong, traditional Chinese medicine,remedial massage, and Chinese Reflexology just to name a few!We dive into the world of Qigong as the discovery on how to tap into Qi(energy)/Gong(pathway to skill) along with how it helps improve health performance and quality of life!Our conversation also details how John got introduced into Qigong, how the power of the breath helps regulate stress, boost energy, and deepens awareness within the mind/body connection!We also discuss the 5 books John has written from Qigong Foundation Practices:12 Health exercises from the Wah Family System, Walking the Qi, Between Heaven and Earth, and so much more!If you are interested in taking a dive into the art of Qigong, then this is the episode for youFollow John Munro's journey on his Instagram(@longwhitecloudqigong) and official website:https://longwhitecloudqigong.com for his services, books, etc.Hit that follow/subscribe button on Apple/Spotify Podcasts/Rumble so you don't miss a single episode of the show!Leave a rating/review to help grow the show as The HFWB Podcast Series will continue to empower the audience on experience, expertise, and wisdom to become a better version of themselves!Thank you for the love and support!Support the showhttps://atherocare.com/HEALTHFITNESSWEALTHBUSINESShttps://athleticism.com/HEALTHFWEALTHBhttps://vitamz.com/HEALTHFITNESSWEALTHBUSINESShttps://Athleticism.comhttps://atherocare.comhttps://vitamz.comofficial sponsors of the HFWB Podcast Series

Episode 174 Chapter 33, Digital Synthesizers and Samplers. Works Recommended from my book, Electronic and Experimental Music  Welcome to the Archive of Electronic Music. This is Thom Holmes. This podcast is produced as a companion to my book, Electronic and Experimental Music, published by Routledge. Each of these episodes corresponds to a chapter in the text and an associated list of recommended works, also called Listen in the text. They provide listening examples of vintage electronic works featured in the text. The works themselves can be enjoyed without the book and I hope that they stand as a chronological survey of important works in the history of electronic music. Be sure to tune-in to other episodes of the podcast where we explore a wide range of electronic music in many styles and genres, all drawn from my archive of vintage recordings. There is a complete playlist for this episode on the website for the podcast. Let's get started with the listening guide to Chapter 33, Digital Synthesizers and Samplers from my book Electronic and Experimental music.   Playlist: DIGITAL SYNTHESIZERS AND SAMPLERS   Time Track Time Start Introduction –Thom Holmes 01:38 00:00 1.     Jon Appleton, “Syntrophia”(1978) from Music For Synclavier And Other Digital Systems. Composed and performed on the Synclavier, Dartmouth Digital Synthesizer, Jon Appleton. 08:55 01:40 2.     Claude Larsen, “Nitrogen” (1980) from Synthesis. Sounds a bit like “Oxygen” by Jarre from 1976. Programmed, performed, Fairlight CMI Music, Roland System 700, Oberheim TVS-1 Four Voice, Polymoog, Roland MC 8 Micro-Composer, Syntovox vocoder, Claude Larson. 02:31 10:36 3.     Eberhard Schoener, “Fairlight 80” (1980) from Events. Featured the Fairlight CMI played by Schoener and vocals by Clare Torry. 04:20 13:04 4.     Eberhard Schoener, “Events - A La Recherche Du Temps Perdu” (1980) from Events. Mellotron, Violin, Piano, Moog, Oberheim, Fairlight CMIsynthesizers, Eberhard Schoener;  Fairlight CMI, Morris Pert; Gong, Percussion (Gede, Kempli, Rejong), Furst Agong Raka; Gong, Percussion (Gender, Lanang, Rejong), Ketut Tama; Gong, Percussion (Wadong, Rejong), Rai Raka; Percussion, Morris Pert; Fender electric piano, Roger Munnis; tenor saxophone, Olaf Kübler; Drums,  Evert Fraterman, Pete York; Electric Bass, Steve Richardson; Electric Guitar, Ian Bairnson. 11:07 17:26 5.     Klaus Schulze, “Death Of An Analogue” (1980) from Dig It. All music played on the Crumar GDS digital synthesizer/computer. All percussion by F.S. Drum Inc. and GDS. 12:20 28:31 6.     Klaus Schulze, “The Looper Isn't A Hooker” (1980) from Dig It. All music played on the Crumar GDS digital synthesizer/computer. All percussion by F.S. Drum Inc. and GDS. 07:05 40:52 7.     Joel Chadabe and Jan Williams, “Song Without Words” (1981) from Rhythms For Computer And Percussion. "The equipment used in RHYTHMS is a portable minicomputer/digital synthesizer system designed and manufactured by New England Digital Corporation in Norwich, Vermont, expressly for making music.” This was an early Synclavier without a keyboard controller. Synclavier digital synthesizer, Joel Chadabe; Percussion, Vibraphone, Marimba, Slit Drum, Log, Wood Block, Temple Block, Cowbell, Singing Bowls, Jan Williams. 07:24 47:54 8.     Don Muro, “Deanna Of The Fields” (1981) from Anthology. Vocals, Piano, Electric Piano, Acoustic Guitar, Electric Guitar, Synthesizer, Korg M1 Music Workstation, Bass, Drums, Percussion, Don Muro. 02:52 55:18 9.     Nervous Germans, “Hometown” (1981) from Nervösen Deutschen. Bass, Producer, Micki Mäuser; Drums, Udo Dahmen; Guitar, Manni Holländer; Vocals, Casio VL Tone micro keyboard, Grant Stevens. 05:15 58:10 10.   Tuxedomoon, “Blind” from Time To Lose, Blind. Effects, Guitar, Peter Principle; Casio M-10, Blaine L. Reininger; Vocals, Moog, Soprano Saxophone, Steven Brown; Vocals, Winston Tong. 07:44 01:03:26 11.   Herbie Hancock, “Rough” (1983) from Future Shock. Fairlight CMI, AlphaSyntauri, Emulator, Herbie Hancock; Background Vocals, Bernard Fowler, Grandmixer D.ST., Nicky Skopelitis, Roger Trilling; Bass, Bill Laswell; Drums, Sly Dunbar; Lead Vocals, Lamar Wright; Prophet-5, Michael Beinhorn; Turntables, Voice, Grandmixer D.ST. 06:54 01:11:00 12.   Wendy Carlos, “Genesis,” “Eden,” and “I.C. (Intergalactic Communications)” (1984) from Wendy Carlos' Digital Moonscapes. Programmed All Sounds programmed and performed on the Crumar GDS/Synergy digital synthesizer, Wendy Carlos. 15:20 01:17:50 13.   Ron Kuivila, “Household Object” (1984) from Fidelity. Casio VL toneand homemade electronics, Ron Kuivila. 09:34 01:33:20 14.   Lejaren Hiller, “Expo '85” (1985) from Computer Music Retrospective. Four short pieces highlight the versatility of the Kurzweil K250: “Circus Piece - A Cadential Process” (4:04), “Transitions - A Hierarchical Process” (2:12), “Toy Harmonium - A Statistical Process” (1:41), “Mix Or Match - A Tune Generating Process (5 Examples)” (3:44). 11:55 01:42:52 15.   Third World, “Can't Get You (Out Of My Mind)” (1985) from Sense Of Purpose. Yamaha DX7, Prophet 5, PFR Yamaha, Grand Piano Yamaha Acoustic, Organ Hammond B3, Clavinet Mohner D6, Percussion, Vocals, Michael "Ibo" Cooper; Backing Vocals, Glenn Ricks, Meekaaeel; Bass, Rhythm Guitar, Backing Vocals, Percussion, Richie "Bassie" Daley; Drums Yamaha Acoustic Drums, Electronic Drums Simmons, Drum Machine D.M.X., Drum Machine Linn Drum Machine, Percussion, Backing Vocals, Willie Stewart; Keyboards, Lead Guitar, Rhythm Guitar, Harmonica, Acoustic Guitar The Washburn Electro Acoustic, Vocals, Percussion, Stephen "Cat" Coore; Lead Vocals, Backing Vocals, Bill "Bunny Rugs" Clarke; Percussion, Neil Clarke; Percussion, Binghi Drums, Junior Wedderburn, Tschaka Tonge. 03:37 01:54:46 16.   George Todd, “Sound Sculptures” (1985) from Music For Kurzweil And Synclavier. Synclavier Digital Music System, George Todd. 09:02 01:58:22 17.   Russ Freeman, “Easter Island” (1986) from Nocturnal Playground. Electric Guitar, Acoustic Guitar, Guitar Synthesizer, Keyboard Bass, Emulator II, Linn 9000 Drum programming, Russ Freeman; Drums, Percussion, David Renick; Percussion, Emulator II programming, Steve Reid; Alto Saxophone, Brandon Fields. 05:30 02:07:22 18.   Donald Steven of G.E.M.S., “Images - Refractions Of Time And Space (1986)” from Group Of The Electronic Music Studio - McGill University. Yamaha DX7, Laurie Radford; Bass, John Oliver; Electric Flute, Jill Rothberg; Percussion, Elliot Polsky, François Gauthier. 11:42 02:12:52 19.   Jane Brockman, “Kurzweil Etudes” (1-3) (1986) from Music For Kurzweil And Synclavier. Kurzweil K250, Jane Brockman. 10:19 02:24:32 20.   Richard Burmer, “Across The View” (1987) from Western Spaces. Emulator II plus an analog synth, Richard Burmer. 04:38 02:34:48 21.   Sonny Sharrock Band, “Kate (Variations On A Theme By Kate Bush)” (1990) from Highlife.  Electronics, Korg M1, Korg Wave Station, Dave Snider; Bass, Charles Baldwin; Drums, Abe Speller, Lance Carter; Guitar, Sonny Sharrock. 05:52 02:39:32 22.   Second Decay, “Taste” (1994) from Taste. Produced with the Roland Compu Music CMU-800R workstation and without MIDI; Simmons Electronic Drums,Thomas V.. Other synths used: ARP Odyssey, ARP 2600, PPG Wave 2.0, Emulator I and II, Roland SH-101, SH-7, CR-78, TR-808, MC-4, TR-606, EMS Synthi A, Solina String, Mellotron, Crumar Performer, Teisco 110F, Wasp, Linn LM-1, SCI Pro-One, Minimoog, Korg Mono-Poly, SQ-10, Elektro Harmonix Minisynth, Vocoder and effect devices, Compact Phasing A, Roland Echos RE 201, SRE 555.  04:20 02:45:18   Additional opening, closing, and other incidental music by Thom Holmes. My Books/eBooks: Electronic and Experimental Music, sixth edition, Routledge 2020. Also, Sound Art: Concepts and Practices, first edition, Routledge 2022. See my companion blog that I write for the Bob Moog Foundation. For a transcript, please see my blog, Noise and Notations. Original music by Thom Holmes can be found on iTunes and Bandcamp.

CEO Amit Bendov shares how Gong evolved from a meeting transcription tool to an AI-powered revenue platform that's increasing sales capacity by up to 60%. He explains why task-specific AI agents are the key to enterprise adoption, and why human accountability will remain crucial even as AI takes over routine sales tasks. Amit also reveals how Gong survived recent market headwinds by expanding their product suite while maintaining their customer-first approach. Hosted by Sonya Huang and Pat Grady, Sequoia Capital Mentioned in this episode:  “New paradigm of AI architectures”: Yann LeCun's talk at Davos where he talks about the world beyond transformers and LLMs in the next 3-5 years. The Beginning of Infinity: Book by David Deutsch that Amit says is “mind-changing.”

Tired of prospects ghosting your meetings?Lindsey Boggs joined us to share the exact system she uses to decrease no-show rates. From how you book meetings to what you send before they start, Lindsey's method is packed with practical steps that work.You'll learn how to get more prospects to show up—and how to handle it when they don't. If no-shows are draining your pipeline, this session gives you a proven playbook to fix it fast. You'll Learn:How to reduce no-shows before the meetingWays to handle ghosting in real timeStrategies for following up after a no-showThe Speakers: Will Aitken and Lindsey BoggsIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong

Ross sits down with Jess Joyce, SEO consultant at Inbound Scope, to talk about why the term "blog" is outdated—and how systems thinking, revenue-led SEO, and diagram-driven storytelling are creating smarter strategies for SaaS brands.Jess unpacks her visual-first approach to social content, explains the shortcomings of traditional keyword research, and breaks down how AI tools like Gong and Granola are unlocking insight directly from sales calls. They also explore the growing irrelevance of traffic as a core metric and why internal linking, customer pain points, and first-link architecture matter more than ever.Plus: why technical SEO isn't dead, how to build smarter weekly systems with your team, and a hopeful rant about killing the word “blog” once and for all.Show Notes00:00 – Intro: Why Jess's Diagrams Stand Out01:00 – Visualizing Content for Clients (And Prospects)03:30 – Why Revenue-Led SEO > Traffic-Led Metrics06:00 – What Google & AI Are Doing to Top-of-Funnel09:00 – Segmenting Content by Intent, Not Format12:00 – Sales Conversations as the New Keyword Research15:00 – Using Granola and Gong to Extract Real Pain Points17:00 – Are Keywords Dying in a Zero-Click World?20:00 – Technical SEO Still Matters (Despite the Hype)24:00 – First Links, Internal Linking & Breadcrumbs27:00 – Systems Thinking: Weekly Sprints & Triangulated Ops30:00 – Why "Blog" Is the Wrong Word for Modern Content33:00 – Enterprise Content Silos & the WordPress Problem34:30 – Where to Follow Jess & Final ThoughtsShow LinksJess's Work: https://jessjoyce.com/Inbound Scope: https://inboundscope.com/Granola AI: https://www.granola.ai/Gong.io: https://www.gong.io/Ross's Studio Recording: https://riverside.fm/dashboard/studios/ross-hudgenss-studio/recordings/29fbaa7c-9c87-41a0-82b0-e46416b9401d?share-token=ad8195daf09f9375064a&content-shared=recordingJess on LinkedIn: https://www.linkedin.com/posts/jessjoyce_heres-how-i-would-create-an-roi-generating-activity-7295472607041138690-v4L0?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAOzg8UB65a5t0zuiVlWCkdHaLrjxPPAwS8 Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Hour 1 of A&G features... The India/Pakistan conflict & the Real ID deadline Katie Green's Headlines! Tariffs on Canada & spying on Greenland Mailbag! See omnystudio.com/listener for privacy information.

In this episode, we sit down with Kelly Clarke, a seasoned internal communications leader with experience at Cisco, Meta, and Gong, to explore how endurance and empathy power executive presence in times of transformation. With a foundation in PR and a heart for human-centered leadership, Kelly shares how she's guided companies through crises, culture shifts, and massive change—always with transparency and trust at the core. Simpplr's Carolyn Clark, VP of Employee Experience Strategy & Transformation, joins the conversation to uncover how internal comms can drive clarity, connection, and courage at every level of an organization. In This Episode, We Cover: 1. Leadership Lessons from Endurance Kelly draws parallels between her long-distance running journey and her leadership style—revealing how consistency, mental toughness, and recovery fuel her ability to lead through complexity. 2. Building Comms Functions in Times of Change From high-growth startups to global tech firms, Kelly shares how she's built and scaled internal communications during reorgs, rebrands, and remote work pivots—always keeping the employee experience front and center. 3. Coaching Leaders to Show Up Authentically Great comms start with great leadership. Kelly discusses how she partners with executives to cultivate transparency, vulnerability, and intentional messaging—making leaders more relatable and impactful. 4. Life Lessons from Girls on the Run As a coach for Girls on the Run, Kelly reflects on what mentoring young girls taught her about confidence, community, and purpose—and how those same lessons show up in the workplace.

Hour 1 of A&G features... The India/Pakistan conflict & the Real ID deadline Katie Green's Headlines! Tariffs on Canada & spying on Greenland Mailbag! See omnystudio.com/listener for privacy information.

איך סטארטאפ קטן יכול לתפוס את תשומת הלב של לקוחות אנטרפרייז, גם בלי תקציבי ענק? בפרק השבוע אנחנו חוזרים לארח את אודי לדרגור, צ’יף אוונגליסט ו־CMO לשעבר בגונג, לשיחה על שיווק חכם, יצירתי ומדויק, שמאפשר גם לחברות בתחילת הדרך לשחק במגרש של הגדולים. מוזמנים לצפות בפרק גם בגרסת הוידאו ביוטיוב או באתר Startup for Startup. מתי הרגע הנכון להתחיל להשקיע בשיווק? (רמז: רק אחרי שיש לכם מוצר שאנשים באמת אוהבים), איך אפשר לגרום למהלך שיווקי קטן להיראות כמו קמפיין של מיליונים? ואיך מגייסים את כל עובדי החברה, אפילו בלי תקציב, כדי לייצר אימפקט אמיתי? אודי משתף באסטרטגיות, דוגמאות מהשטח ותובנות שיכולות לשנות את הדרך שבה אתם חושבים על שיווק בסטארטאפ. במהלך הפרק אדוה שיסגל ואודי מדברים גם על “מחטף” של כנסים, דרכים להיכנס לדלת האחורית בהשקעה מינימלית, ואיך מודדים את ההשפעה של מהלכים כאלה. בנוסף הם מדברים על מינוף חכם של קמפיינים קטנים, ואיך להשתמש בפלטפורמות כמו לינקדאין כדי לבלוט, גם כשכולם סביבכם עושים את אותו הדבר. האזינו לפרק הקודם בהשתתפות אודי: איך בונים מותג אייקוני האזינו לפרק 298: הכל על SLG ו-PLG, השיקולים שבבחירת אסטרטגיית צמיחה קישור לספר של אודי 5 תובנות קצרות מהפרק: 1. שיווק מתחיל רק אחרי שיש מוצר שאנשים באמת אוהבים אין טעם להשקיע בשיווק לפני שמצאתם Product-Market Fit. אם אין לכם חמישה לקוחות שמוכנים להישבע שזה הדבר הכי טוב שהם השתמשו בו, השיווק פשוט לא יעבוד. קודם בונים ערך, אחר כך מפיצים אותו. 2. גם מהלך שיווקי קטן יכול לייצר אפקט של קמפיין ענק שלט חוצות אחד בטיימס סקוור, גרסה מצומצמת של מודעה בעיתון מוביל, שעל פניו נראים יקרים וחד־פעמיים, יכולים להפוך למכונת תוכן ולהחזיר את ההשקעה שלו פי כמה, כשחושבים על ההפצה, הויזואליות, והחיים הארוכים של המהלך בדיגיטל. 3. העובדים הם המפיצים הכי טובים, אם רק יודעים איך להפעיל אותם כדי לגרום לעובדים לשתף תכנים בלינקדאין, צריך להראות להם מה יוצא להם מזה ולתת להם את זה מוכן וקל להפצה. אין כפייה, רק הזדמנות. כשהם מבינים את הערך, הם הופכים לשגרירים הכי אותנטיים של המותג. 4. כנסים הם הזדמנות ל"מחטפים" יצירתיים בלי לקנות דוכן במקום לשלם עשרות אלפי דולרים על חסות, אפשר לתכנן מהלך גרילה, להופיע מחוץ לאירוע, ליצור נוכחות מפתיעה או לחדור לשיחות ולהשיג אפקט גדול בהרבה. 5. בלינקדאין, דווקא החריג שובר את הרעש התוכן שלא "נראה שייך לפלטפורמה" כמו סרטון לא מהוקצע או רעיון פרוע מושך הרבה יותר תשומת לב. דווקא המקוריות, החספוס וההומור הופכים תוכן לשיחה, גם כשמדובר במותגים.See omnystudio.com/listener for privacy information.

In this episode of Stronger Sales Teams, Ben Wright explores the rapidly growing influence of artificial intelligence on sales coaching and training—an emerging essential for modern sales leaders and professionals. Through a clear, structured lens, he unpacks key concepts using high-impact search terms like “AI sales coaching,” “AI call agents,” and “B2B sales management,” highlighting the game-changing potential of tools like data scraping, email automation, and independent AI systems. This episode offers valuable insights into how forward-thinking sales leaders can harness these innovations to streamline operations, empower their teams, and invest more time in meaningful customer relationships. Key Takeaways: Discover how AI tools can enhance the likelihood of closing deals by analyzing and guiding sales through each stage of the process. Solutions like Gong and Icana provide real-time analyses of sales calls, offering actionable insights to refine sales strategies and improve team performance. AI agents can automate tasks like lead generation and post-sales support, allowing sales teams to focus on high-impact activities. Explore the potential of AI agents to handle straightforward sales roles, freeing up human sales teams for complex customer interactions. AI insights guide personal development within sales roles while identifying capabilities to be addressed at the team level. Time Stamps: 0:00 Intro 1:03 Impact of A.I on Sales 2:00 SNAKE! 4:02 A.I. 4:40 A.I. Tools For Deal Coaching 7:21 A.I. Tools For Broader Call Coaching 8:25 A.I. in Coaching 13:20 Independent A.I. Call Agents 17:00 Recap 19:59 The Road to Cairns 21:11 Outro Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.

Episode web page: https://bit.ly/3YTrCuW ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode of Insights Unlocked, UserTesting CMO Johann Wrede chats with Udi Ledergor, former CMO and current Chief Evangelist at Gong, and author of Courageous Marketing. Udi shares why bold, differentiated marketing beats "best practices" every time—and how marketers can unlock extraordinary results by giving themselves permission to stand out. Drawing from his own nontraditional career path from magician and musician to marketing leader, Udi explains why simply following industry norms creates a "sea of sameness." He unpacks strategies for building trust with sales, the critical importance of aligning marketing metrics to real business outcomes, and how to thoughtfully invest in brand marketing—even when budgets are tight. Whether you're just starting out or leading a large marketing team, this episode offers candid, actionable advice for becoming a more courageous marketer, building iconic brands, and driving measurable impact. Why following marketing "best practices" leads to ordinary results How courageous marketing stands out and drives growth Practical tips for building trust and alignment between marketing and sales How to measure brand investments creatively when ROI isn't immediate Smart ways to manage marketing experiments with limited budgets Career advice for marketers at every stage—from entry-level to CMO Resources & Links: Connect with Udi on LinkedIn Udi's new book: Courageous Marketing Udi's website Gong Connect with Johann Wrede on LinkedIn Learn more about Insights Unlocked: usertesting.com/podcast What you'll learn:

On "Dan Geeks Out" producer Dan Cook gets 3 minutes to nerd out on a topic and listeners give it a Green Light or a Gong - do they want to hear more? Or never talk about this topic again? This week... Star Wars = Shakespeare?! (Photo by Christopher Jue/Getty Images for Disney)

Grand Theft Auto 6 uscirà il 26 Maggio 2026. Con una comunicazione a sorpresa, Rockstar annuncia ufficialmente il rinvio di uno dei titoli più attesi di sempre. In questa edizione straordinaria di Gong cerchiamo di capire motivi e reazioni del mercato.

Ep. 323 Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes? Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your unique needs, and create a universal marketing grader to upgrade your product launches, landing pages, paid campaigns, and more. Mentions Marketing tactics falling flat? Get 1,000+ AI Marketing Prompts: https://clickhubspot.com/wtc David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) HubSpot's CRM https://www.hubspot.com/products/crm Pipedrive https://www.pipedrive.com/ Gong https://www.gong.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Subscribe at Thisnewway.com to get the step-by-step AI workflows.In episode 3 of This New Way, Aydin sits down with Philippe Dame, CPO of Recollective, to unpack how AI is transforming qualitative market-research, sales operations, internal knowledge-sharing, and day-to-day productivity.Phil walks through the product pivot that turned Recollective's vast unstructured data into an “AI-first” insights engine, then demos a stack of no-code automations — from AI-powered lead scoring in Google Sheets to a self-serve Vertex AI search that makes every doc, deck, and Gong call instantly searchable.You'll hear concrete play-by-plays, see cost breakdowns , and learn how to start small, scale fast, and turn AI into a force-multiplier across your org.Timestamps:00:35 Phil's background and early web-tool days01:44 Pivot to Recollective and focus on market-research tech03:18 Why hybrid qual + quant research matters03:58 Unstructured data → perfect AI playground04:50 “Roadmap reset” after ChatGPT pressure06:00 How the team up-skilled on LLMs & vector DBs08:12 First AI features: summarization → theme extraction → comparisons09:05 Making space for AI work without derailing commitments10:10 Company-wide AI wins: sales data mining & lead scoring13:08 Relay + Google Sheets workflow for automated enrichment16:18 Running internal “AI office hours” to drive adoption17:05 Staying current: newsletters, trials, and cost control20:25 Seat-based vs. usage-based pricing—Phil's take23:04 Perplexity as Phil's go-to research sidekick24:50 Cutting the “collaboration tax” with self-serve AI answers27:24 Live demo: Recollective's Ask-AI tab & verbatim citations31:28 Segment @mentions for instant comparative analysis37:04 Emotion tagging and drilling into negative feedback38:30 Building an internal Vertex-AI search in one afternoon42:23 Agent Builder setup walkthrough44:34 Relay use-cases: lead workflows, news scraping, stand-up bot53:23 n8n migrations: 4,000 Gong calls plus on-the-fly analysis56:30 OpenAI Playground & Notebook LM for ad-hoc knowledgebases1:02:20 Google AI Studio multimodal experiments (free)1:04:04 Start simple—one use-case, one stakeholder, iterateTools & Resources Mentioned:AI / LLMs & Model-PlaygroundsChatGPT (OpenAI)OpenAI Platform & PlaygroundClaude (Anthropic)Perplexity Pro- Google Gemini (Workspace)Google AI StudioKnowledgeBase & Search Vertex AI Agent Builder / Search (Google Cloud) Notebook LM (Google) Internal Vertex-powered “ask-AI” portalAutomation & WorkflowsRelay (no-code workflow tool with AI steps)Zapier (reference point)n8n (open-source automation + AI agents)Data, CRM & Sales EnablementGoogle SheetsSalesforceOutreachGong (call recordings)Collaboration & ProductivitySlack (AI channel, human-in-the-loop flows)Notion (company intranet)Google Drive & Google CalendarRSS feeds + custom “Article Extractor” scraperCore ProductRecollective (Phil's qualitative-research platform with built-in AI features)Developer / Engineering UtilitiesCursor IDE (AI-assisted coding, briefly cited)

Vier Tage voller Tiefe, Klang und bewusster Rückverbindung. Dieses Retreat ist eine Einladung, aus dem Tun auszusteigen und in einen Zustand von Präsenz und innerer Weite einzutauchen. Der Klang des Gongs, getragen von Stille und Natur, öffnet Räume – für Regeneration, für Klarheit, für das Wesentliche. Meditationen, Atem und sanfte Körperübungen begleiten diesen Prozess. Wer sich nach echtem Rückzug und nachhaltiger innerer Ausrichtung sehnt, findet hier einen geschützten Ort. Mehr Informationen & Anmeldung:

Directed by Deming Chen, ALWAYS follows Gong Youbin, a child born into a poor Chinese family in the countryside of Hunan who hasn't seen his mother since he was three months old. However, Gong finds a way to interpret his world through the eyes of poetry, an outlet that allows his imagination to express his feelings. In this 1on1, we speak to Chen and producer Hansen Lin about the line between childhood and adulthood and the power of poetry.

Gong for distance, going for speed.

Udi Ledergor is Chief Evangelist and former CMO at Gong. You can centralize all your revenue workflows in Gong's Revenue AI Platform. Gong is a Unicorn (last valuation was $7.25B). Total funding $583M. Also check out Ep. 156 “Gong's Marketing Evolution From Early Stage To Unicorn”.Here's what we cover:In what ways have customers helped Gong build to the next round;How to create raving fans;Where is Gong placing big bets in 2025 (e.g. redefining category boundaries);How do you sell to large strategic customers;Where is Udi placing big bets in 2025 (new book!);Why courage in marketing is so important and oftentimes missing;What's your favorite use case for using AI.Udi on LinkedIn: www.linkedin.com/in/udiledergorCourageous Marketing book: https://mybook.to/courageousmarketingGong: www.gong.io For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Irasema Romero and Lorraine Pulido.About Irasema:Irasema Romero is a seasoned internal communication advisor and leadership coach with more than 15 years of experience supporting leaders through transformative organizational changes. She currently leads internal communications at Gong, an AI-powered revenue intelligence platform, and has a leadership coaching practice, Ollin Growth, focused on supporting early-career leaders. Throughout her career, Irasema has worked with C-suite executives during key moments of growth, including major mergers and acquisitions, and has a track record of successfully navigating high-impact communication initiatives across companies like AT&T and Ancestry.Connect with Irasema on Linkedin.About Lorraine:Dr. Lorena “Lorraine” Pulido, Ph.D. became the communications director for the San Antonio Independent School District (SAISD) in August 2024. She has thirty years of experience in the communications industry, previously serving as communications manager for VIA Metropolitan Transit and public relations manager for the City of San Antonio. She was elected the first female and first Latina chairperson to lead the Brooks Development Authority Board of Directors and as a trustee for Alamo Colleges District for District 4 in San Antonio, Texas. She is an award-winning PR professional and adjunct professor at Texas A&M University- San Antonio and has taught hundreds of students in her twenty- four years of teaching at various colleges.Connect with Lorraine on LinkedIn.Topics covered:- How the authors got in Public Relations- What inspired them to share their story- A preview of each author's story- Advice for someone taking a step forward in their career- Buy your copy of "Latinas in PR" on AmazonResources mentioned: - "Latinas in Public Relations: Shaping Communications, Communities, and Culture"- "Smart Talk: Public Relations Essentials All Pros Should Know"- MVW Communications

Want to know why your messaging falls flat? Watch Jed Mahrle and Kyle Vamvouris as they reveal how to analyze your Q1 outreach and make targeted improvements for Q2.Learn the benchmarks that matter (like a 40% open rate, 4% reply rate), understand what to test when you're below standards, and develop a systematic approach to messaging optimization.They gave a data-driven framework for diagnosing and fixing issues across your entire outbound funnel.You'll Learn:How to identify and fix problems at each stage of your outreachWays to interpret negative responses and adjust your messagingStrategies for turning positive replies into actual meetingsThe Speakers: Leslie Douglas, Jed Mahrle and Kyle VamvourisIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong and Lemlist

In this episode, Tye DeGrange is joined by Udi Ledergor to dive into Udi's new book, "Courageous Marketing: The B2B Marketer's Playbook for Career Success," released on April 10th. Drawing from two decades of experience and insights from top CMOs, the book challenges traditional B2B marketing practices and encourages a bold, strategic mindset.The conversation covers key themes like overcoming “death by committee,” prioritizing product-market fit over blindly following so-called best practices, and embracing a human-first approach — even in an AI-driven world. They discuss the power of bold branding (with examples like Gong's distinct visual style) and the importance of tailoring strategies for both the 5% actively in-market and the 95% who aren't — known as the “95.5 rule.”Other highlights include building trust through authentic content and personal branding, using frameworks like RAPID for faster decisions in big teams, and leaning into courageous marketing that solves real problems and creates lasting brand impressions — even if they're not always easy to measure.

This week's guest went from Business School Valedictorian to Chief Marketing Officer and now serves as the Chief Evangelist at Gong, one of the most well-known brands in B2B tech.Udi Ledergor began his career as a Help Desk Manager and Product Technologist, then spent five years in Product Management before moving into marketing leadership. He held multiple VP of Marketing and advisory roles before joining Gong, where he's spent the past eight years helping shape the company's category-defining brand and go-to-market strategy.Outside of work, Udi has also spent time as a magician, a musician, and a public speaker. Most recently, he added author to his resume with the release of his book, Courageous Marketing: The B2B Marketer's Playbook for Career Success.In this episode, we discussed:How Udi simplifies complex topics using what he calls the “grandparent test”His top writing tips to improve communication and clarityGong's decision-making framework: one-way doors vs. revolving doorsWhy bold, creative marketing beats safe marketing every timeHow psychological safety and process accountability drive innovationWhat bravery really looks like in leadership and lifeHow parenting has influenced Udi's perspective on work and reframing challengesThe most surprising chapters of his book that resonated with early readersPlease enjoy this week's episode with Udi Ledergor.Listen now to The 20% PodcastGrab your copy of Courageous Marketing wherever books are sold:https://www.amazon.com/Courageous-Marketing-Marketers-Playbook-Success-ebook/dp/B0F22HWR3C/ref=sr_1_1?crid=6YOP12EGVC5X&dib=eyJ2IjoiMSJ9.KXZXVfeRnHGB6XaMZrEjBQGfOJsY2LJQ63LwveumtNUDzh46EFWmp15JoJCz2P9-L7Hwh1adXZVXsZZflG09I-FtB8N5NHKOHDKSisnLxpIHpjDZImAoYpjCt4_1_VygOZFn2rbXSqNTl6LQ0RzEuU6nPlWJrLsnLmkxakOuRZmpUkswDzw_ITIZ7Q95VHrT9RwabzqSiIOW1-zt9bGBWerqgc683GU1KXaq5Su2N-Q.xrU0xBkxYI0HFLgR9R9fr-NtntL_H-9JhsEUxCnkXFs&dib_tag=se&keywords=courageous+marketing&qid=1744595922&sprefix=%2Caps%2C142&sr=8-1 ____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn

#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B's most iconic brands—and now he's sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong's category, brand, and marketing engine (and why B2B marketing needs way more courage). You'll learn:Lessons from building Gong from 0 to $100M in revenueHow to make B2B marketing not boringHow to measure and justify brand investments in marketingWhy you need to be more courageous with your marketingUdi also shares stories from his new book Courageous Marketing, featuring specific plays and strategies any B2B marketer can steal.Timestamps(00:00) - – Intro to Udi (07:33) - – Early career lessons and building a marketing role from scratch (10:33) - – How Gong achieved early product-market fit (14:33) - – The importance of picking the right company and founder (16:33) - – Why Gong's focus, clarity, and positioning stood out from day one (18:43) - – Why Udi wrote Courageous Marketing and what it's about (19:33) - – What “courageous marketing” actually means (22:33) - – Defining brand personality before visual identity (26:17) - – Campaign breakdown: Times Square billboards, employee spotlights, and perception hacks (29:37) - – The “punching above your weight” formula for early-stage brands (33:07) - – How to measure soft ROI and prove brand impact (36:37) - – Super Bowl ad, Michael Lewis podcast, and tying brand to pipeline (41:22) - – How to budget for experiments and get CFO/CEO buy-in (42:37) - – Building a courageous team: culture, process, and psychological safety (45:37) - – Gong Labs: Turning product data into content with staying power (48:37) - – Product + marketing alignment: the real unlock (50:07) - – Where AI fits in the future of courageous marketing (52:27) - – Udi's book Courageous Marketing (and why you should go read it) Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

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Pinball: We summarize what we know about the upcoming King Kong pinball from Stern, Dune from Barrels of Fun, and Harry Potter from Jersey Jack. We also discuss what companies have indicated regarding the impact of USA tariffs. Video Games: We cover all the information we have about Nintendo's upcoming Switch 2 console. Episode Links: Stern Pinball's King Kong teaser video: https://youtu.be/M2hz-Jd8VWE Show Links: EGP Patreon: https://www.patreon.com/eclectic_gamers Website: http://eclecticgamers.com EGP T-shirts: https://teespring.com/stores/eclectic-gamers-podcast iTunes: http://itunes.apple.com/us/podcast/eclectic-gamers-podcast/id1088802706?mt=2 SoundCloud: https://soundcloud.com/user-465086826 Facebook: http://www.facebook.com/eclecticgamerspodcast/ YouTube: https://www.youtube.com/channel/UC40Frd1Fep4u5bjrw3cvwoQ Discord: https://discord.gg/sgnrsBT Email: eclecticgamerspodcast@gmail.com

Sales and marketing teams? Sometimes, they clash like siblings, which tends to hold companies back from hitting their goals. Getting every single seller in the company to have that CEO-level drive? That's a whole other challenge.Is there a way to tackle both of these sales challenges with one simple move? My guest, Garrett Mehrguth, sales and marketing expert and founder of Directive, says yes. He's here to break down how getting sales and marketing on the same page can actually empower individual sellers to think and act like the CEO. Tune in to hear how this alignment can make some serious magic happen.Meet Garrett MehrguthGarrett Mehrguth founded Directive in 2013, which is the largest independent B2B performance marketing agency in the world. Today, Directive boasts a diverse team of more than 130 professionals, located around the world, including the USA, LATAM, Canada, and London, servicing brands like Dropbox, Wiz, AWS, and Gong.He believes true company growth only happens through sales and marketing team collaboration. When both teams ask questions and follow up, they can start thinking outside the box to find leads and close deals.Collaboration FoundationWhat's the first step to get sales and marketing teams working together? Garrett says sellers need to start attending the weekly marketing meetings.Don't just say you need to spend more time cold-calling to meet quota; the meeting may help you learn how to perform better with inbound sales and develop solution-selling skills.Not only do you have to understand your product, but you also have to understand your customer and articulate the product's value to them.Sellers who attend the marketing meeting will be able to bridge the gap between how both teams convey value to leads in their messages.Paid Social vs. Search in the AI WorldGarrett suggests considering paid search as someone in marketing and paid social as someone in sales to understand the difference.He also shares how sales reps tend to believe that paid search ads are better due to their win rates. However, you could probably become the seller of the year by learning how to do more value and solution selling from outbound and paid social methods.Sales & Marketing Account-Based SellingGarrett built his business based on sales and marketing teams using the same account list. Six years ago, with 10,000 accounts to reach, he directed his sales and marketing teams to use account-based selling.He shares why he is so passionate about this sales method and why sellers do themselves a disservice by not being obsessed with the product.“You should know the product better than anyone. The second you become the most obsessed person with the product is the second you get promoted, and the second you start hitting quota.” - Garrett Mehrguth.ResourcesConnect with Garrett on LinkedIn.Learn more about his company at Directive Consulting. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not

Udi Ledergor, Gong's Chief Evangelist and former CMO, reveals how courageous marketing strategies helped propel Gong from startup to multi-billion dollar company status while redefining the B2B marketing playbook.• Creating bold B2B marketing that stands out requires courage and rejecting "boring practices" that yield ordinary results• The "punching above your weight" strategy helped Gong appear much larger than it was, allowing early access to enterprise customers• Gong's Super Bowl commercial hack: buying regional ads in tech hubs for under $350K instead of spending $20M on national spots• The 95-5 rule: most marketers only target the 5% ready to buy, while Gong created value for the other 95% through Gong Labs content• Breaking B2B visual identity norms by rejecting "Series A blues" for bold fuchsia and purple with a bulldog mascot• Building psychological safety within marketing teams encourages innovative ideas and calculated risk-taking• Udi's background as a magician influenced his marketing approach: complex work behind the scenes creates simple, magical experiences• Marketing's ultimate goal is making sales easier – creating alignment across teams and driving measurable business results• Finding courage to take strong, bold points of view in marketing requires leadership that celebrates creative experimentationYou can find Courageous Marketing: The B2B Marketer's Playbook for Career Success by Udi Ledergor available everywhere books are sold starting April 10th.https://www.amazon.com/Courageous-Marketing-Marketers-Playbook-Success/dp/B0DZQLTW45What does it take to transform B2B marketing from forgettable to phenomenal? Udi Ledergor, reveals the bold strategies that helped drive Gong from early-stage startup to multi-billion-dollar powerhouse with over $300 million in ARR.Udi shares the genesis of his new book "Courageous Marketing: The B2B Marketer's Playbook for Career Success," distilling two decades of hard-won wisdom into actionable insights for marketers at every stage. The conversation explodes with practical, counterintuitive approaches that challenge the status quo of B2B marketing.The discussion dives deep into building memorable brands through distinctive visual identity creating content that serves the 95% not yet ready to buy, and fostering a culture where marketing teams feel safe taking calculated risks.Whether you're a marketing veteran or just starting your journey, this episode delivers a masterclass in breaking free from "boring practices" to create marketing that drives real business results while genuinely connecting with audiences. Ready to inject some courage into your marketing? Udi Ledergor: https://www.linkedin.com/in/udiledergor/Udi was Gong's first marketing hire as their CMO. He's the mastermind who helped define the revenue intelligence category and create Gong's iconic, human-centered brand.  He's led marketing at five B2B startups and is known for his bold approach to branding and storytelling that puts people first.  When he's not evangelizing for Gong, Udi wears many hats as an author, speaker, mentor, angel investor, and board member. He is passionate about startups, storytelling, and creating unforgettable Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: spark@postion2.com

How can bold B2B marketing drive better sales alignment?In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive real impact.Udi highlights the common disconnect between marketing and sales teams—where each celebrates achievements that don't align with the other's goals. He emphasizes the importance of shared KPIs to foster collaboration and ensure both teams work toward the same objectives.In this episode, we cover:How misaligned goals between marketing and sales create frictionThe power of shared KPIs in driving better collaborationWhy creativity and risk-taking lead to stronger marketing impactHow to build an effective marketing team by hiring for potential, not just experienceBalancing psychological safety with accountability for high-performing teamsThe role of AI in content creation—why it should augment, not replace, original ideasIf you're looking to transform your B2B marketing strategy and create campaigns that truly resonate, this episode is packed with actionable insights you won't want to miss!

In this episode, Eilon Reshef, co-founder and Chief Product Officer of Gong, joins Melissa Perri to discuss the transformative power of AI-driven technology in sales and product management.As Gong revolutionizes the sales industry, Eilon shares insights into building tools that empower salespeople and help them succeed. He dives into the challenges of scaling Gong to $100 million in ARR and the crucial role of focusing on end-user value.Eilon delves into how Gong captures and analyzes sales conversations to help teams close deals faster and increase revenue. He also reveals the unique organizational structure at Gong and the importance of design partners in their product development process.Want to discover how to harness AI to improve your sales processes and drive significant growth? Tune in to gain actionable insights from Eilon's experience at Gong.You'll hear us talk about:10:31 - Prioritizing Seller-Centric ValueEilon discusses the importance of emphasizing value for the end user, the salespeople, rather than just delivering organizational value. This approach has been critical to Gong's success, helping build a product that sales teams love and rely on.13:50 - Implementing a Customer-Centric StructureLearn about Gong's unique pod structure, where product managers work closely with numerous design partners to receive continuous feedback and refine the product. This approach ensures that customer needs are always at the forefront.26:54 - Embracing AI in Product ManagementEilon provides advice for product managers on how to integrate AI into their work. He emphasizes the need to practice and understand AI capabilities to effectively incorporate them into product offerings.Episode resources:Eilon on LinkedIn: https://www.linkedin.com/in/eilonreshef/More about Gong: https://www.gong.io/Work at Gong: https://www.gong.io/careers/Liveblocks: https://liveblocks.io/Timestamps:00:00 Coming Up00:47 Intro02:51 Dear Melissa06:34 Eilon's Intro & Gong's Founding Story10:31 Empowering Sales & Key Lessons22:08 Vision for AI & Its Impact on Sales31:41 Working with Design Partners & Beta Testing42:03 Reflections on Product Leadership

Angeline Gong - Independent Modern to Contemporary Art Consultant/Advisor Sponsor Powered By Earth VC is on a mission to unf@#k the earth. They are doing this by supporting breakthrough scientific research, empowering outlier founders to build enduring climate businesses and investing in high-growth startups that decarbonize the world.  Earth VC empowers founders who are Ambitious, Breakthrough and are Committed Earth VC invests in the pre seed to Series A round. If you think you might be a match reach out to them at rebuild@earth.vc Sponsors @Salalabs - North America and 8-Bit Content Salalabs specializes in delivering IoT, AI, and Machine Learning to streamline operations and drive innovation. Save up to 70 percent on development costs and 32 percent on time with Salalabs. For more info, email contact@salalabs.com or reach out to jason@cavnesshr.com We are also brought to you by 8-Bit Content, a content marketing agency specializing in boosting awareness and leads for its partners' businesses. As a listener of The Jason Cavness Experience, you can receive a free site audit to help identify opportunities for growth or improvement. Simply visit or email will@8bitcontent.com to get started. Go to www.thejasoncavnessexperience.com for the podcast on your favorite platforms Angeline's Bio My life has been a tapestry of destinations and milestones, each shaping the person I am today. Born and raised in Singapore until the age of 15, I then migrated to Melbourne, Australia, where I completed high school and studied interior decoration. Melbourne with its vibrant culture and creative energy, nurtured my dreams and its where I discovered my passion for design and found the freedom to explore who I wanted to be. Returning to Singapore in the late 1980s was a transition that felt more like stepping into foreign territory than coming home. The city I had left behind 18 years ago had changed and so had I. Instead of feeling like a citizen coming home, I felt like a stranger rediscovering my birth city that I thought I knew. This disconnection, however, became an opportunity—a chance to reimagine my identity and carve out a new chapter. With this sense of rediscovery, it fueled my determination to carve out my space in the professional world. My career as an interior designer flourished as I under took on ambitious projects, managing corporate office spaces ranging from 2,000 to 10,000 square meters, and working for design companies Those were exhilarating times—filled with the thrill of creation and the pressure of deadlines. Nights stretched into the early hours, weekends vanished into work, and the demands were relentless. I loved what I was doing, pouring my heart into every design and every detail. But I didn't love the culture that surrounded it. Singapore's traditional environment felt restrictive to my adventurous spirit, and I yearned for opportunities to travel or relocate, to bring my creativity to new horizons. In the early 1990s, I took a bold step that would forever shape the course of my life. I ventured into Vietnam, a country that had just opened its doors to the world. It was a place where everything was so unfamiliar—the culture, the language, and the business landscape. Yet, that very unfamiliarity excited me. For me, it was an adventure waiting to unfold, it was more than just starting a business; it was a chance to blend creativity and purpose into something meaningful and I was ready to embrace the unknown. Amid this backdrop of change and opportunity, I founded my first interior design company in Ho Chi Minh City. It was a leap of faith, fueled by a desire to transform spaces into something extraordinary. From designing offices and hotels spaces that reflected the heart of clients to crafting commercial spaces that resonated with their purpose, I poured my energy into understanding the stories behind the walls I was shaping. Those early projects were not without their driven by a passion for creating spaces that reflected purpose and personality. Building a business in an emerging market was no small feat. It required learning, adapting, and growing at an unprecedented pace. But those challenges only fueled my determination to succeed. Vietnam became more than just a location for my work; it became a place of transformation—personally and professionally. Every project, from corporate offices to personal spaces, was an opportunity to leave my mark and bring beauty to the lives of others.The journey began humbly, challenges—navigating the complexities of an emerging market, managing tight budgets, and earning trust with the clients and the people in a rapidly evolving industry. But through hard work and dedication, the company grew. Each completed project became a milestone, and with every new client, my vision expanded. It wasn't just about creating beautiful spaces; it was about solving problems, building relationships, and leaving a lasting impact. The satisfaction of seeing a client's eyes light up at the unveiling of their dream space was—and still is—unmatched. After years of success in interior design, I was looking for another area of creativity to fuel my energy into doing. But if one thinks that starting my own interior design company in Ho Chi Minh City was a bold move, little did I know that this next milestone was just the beginning of another, equally challenging and transformative journey. My venture into the Vietnamese art world was purely coincidental. I knew nothing about art in Vietnam, and no one in the community—artists, dealers, agents, or galleries, buyers,collectors etc—who knew who I was or what I was doing. After so many years living here, I was still a foreigner in their country, eager yet completely out of my depth. For six months, immersed myself in trying to understand what Vietnamese art was all about, grappling with its nuances and the stories behind it. Just as I began to feel the weight of this daunting and challenging task, a kind-hearted art dealer changed everything. He took me under his wing, patiently taught me step by step and opening doors to the art world I could never have accessed alone. Through him, I met incredible artists – from all categories of art mediums and whose works reflected the vibrant culture, history, and aspirations of Vietnam. The transition from interiors to art consulting and advising felt like a natural evolution, but it was more than just a shift in focus. It was about storytelling in an art world that many, from foreigners to the Vietnamese themselves, knew little about. This journey became not only an exploration of creativity but also a mission to share the richness of Vietnamese art with a much wider audience – from young to old and from international to local people. Art has always been a language that challenges me and how to connect with, a way of expressing what words often cannot. Transitioning from interiors to advising clients on art has been a very difficult journey, yet it came with its own challenges. Helping artists and galleries to curate collections that resonated with their stories required not only expertise but also a deep understanding of their ideas, aspirations, skills and techniques . It was no longer just about designing physical spaces; it was about inspiring and educating people to appreciate the beauty in purchasing a piece of artwork – may it be lacquer, oils or acrylic in canvas, silk, wood blocks, gouache (pastel or watercolor combined on paper), watercolour through the lens of the artist. Founding The Saigon Art Journey was the culmination of this shift. It combined my professional expertise with a personal mission to inspire, educate, and connect. Through this initiative, I sought to bridge gaps and build understanding, engaging with people from all walks of life and age groups. Art became a medium for dialogue, a way to bring diverse perspectives together while showcasing the beauty and depth of Vietnamese culture. This serendipitous journey into art became another milestone in my life, shaping my work and expanding my understanding of creativity. From interiors to art, my story has been one of embracing the unknown, taking risks, and finding guidance in unexpected places. Looking back, I see how each phase of my career—from starting my design company, overcoming challenges, and venturing into art consulting and advising to educating and who knows what's next at my age. These milestones weren't just professional achievements; they were markers of personal growth, shaped by lessons in resilience, creativity, and faith. This biography is a reflection of my journey—starting as a designer of spaces and becoming a storyteller of art, not just the successes, but the struggles and moments of trust that defined them. It's a story of transformation, of embracing the unknown, and of trusting that every step, even the uncertain ones, leads to something greater. Through these pages, I hope to inspire others to see their own lives as a canvas, ready to be filled with bold strokes, meaningful connections, and boundless possibilities, no matter what age you are. We talked about the following and other items Angeline Gong's Background Travel Aspirations  Favorite Travel Destinations  Diving Experiences Challenges of Living an Unconventional Life Moving to Vietnam Design Career Design Philosophy  Client Relationships Experiences in Different Countries Cultural Adjustments Building a Business in an Emerging Market Transition to Art Consulting Defining Creativity Supporting Artists Successful Artists Art Appreciation Emergence of Abstract Art Women Artists Challenges and Strategies for Emerging Artists The Importance of Personal Growth and Resilience Professional Goals and Future Outlook   Angeline's Social Media Angeline's LinkedIn: https://www.linkedin.com/in/angeline-gong-74373224/ Angeline's FB: https://www.facebook.com/angeline.gong  Angeline's Instagram: https://www.instagram.com/the_geriatric_bird/ Angeline's Email: angeline.gong@gmail.com Angeline's Advice  I wish I was wise. Vietnam is not a bad city, country itself, once you adapt and once you know who the people are. Of course, language is a problem. But it's good to get into the language which where you live in any country in the world. Also, stop complaining and get on with it.

Last time we spoke about the first Tientsin Incident. In September 1931, as tensions rose between China and Japan, Commander Zhang Xueliang enjoyed an opera in Beiping, unaware of the impending Mukden Incident. With senior commanders absent, Japanese forces quickly gained local support. Chiang Kai-shek ordered non-resistance, fearing conflict would ruin Northeast China. Meanwhile, Japanese officials plotted to install Puyi as a puppet emperor. Covert riots erupted in Tianjin, orchestrated by the Japanese, leaving the city in chaos as Zhang's forces struggled to maintain order against the well-armed attackers. In a tense standoff at Haiguang Temple, the Japanese military issued an ultimatum to Chinese security forces, citing threats to overseas Chinese. Wang Shuchang ordered a strategic withdrawal, but the Japanese escalated with artillery fire. Despite fierce resistance, the plainclothes attackers regrouped, leading to ongoing skirmishes. Amidst the chaos, Puyi was covertly extracted by Japanese forces, paving the way for the establishment of the puppet state of Manchukuo. Ultimately, Japan's aggression continued, deepening tensions in China.   #142 the Jinzhou Operation  Welcome to the Fall and Rise of China Podcast, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about the history of Asia? Kings and Generals have an assortment of episodes on history of asia and much more  so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel where I cover the history of China and Japan from the 19th century until the end of the Pacific War. When the Mukden Incident occurred, Zhang Xueliang was in Beiping serving in his capacity as the commander of the North China garrison. On the night of September 18, he was at the opera enjoying a performance by the famous singer Mei Lanfang. His deputies were also away from Shenyang: Wan Fulin was in Beiping, and Zhang Zuoxiang was attending his father's funeral in Jinzhou. With the absence of the senior provincial commanders during the Incident, the Japanese quickly gained cooperation from the acting commanders. In Shenyang, Yu Zhishan, the commander of the Eastern Borders Garrison, and in Changchun, acting provincial forces commander Xi Xia, both swiftly aligned themselves with the Japanese. Although the Northeastern Army had approximately 130,000 troops in the region compared to a Japanese force of 40,000 to 50,000, Chiang Kai-shek urgently issued a non-resistance order to the Northeastern troops, which Zhang Xueliang confirmed. It was actually his stance prior to September 18th, as there had been other incidents such as the Wanbaoshan Incident whereupon Zhang Xueliang sent a secret telegram to his subordinates starting on July 6, "If we go to war with Japan at this time, we will surely be defeated. If we lose, Japan will demand that we cede territory and pay compensation, and Northeast China will be ruined. We should avoid conflict as soon as possible and deal with it in the name of justice." A month after this Chiang Kai-Shek sent a telegram to Zhang Xueliang on August 16th "No matter how the Japanese army seeks trouble in Northeast China in the future, we should not resist and avoid conflict. My brother, please do not act out of anger and disregard the country and the nation. I hope you will follow my instructions." As the tensions between China and Japan increased on September 6th Zhang Xueliang sent this telegram to his subordinates "It has been found that the Japanese diplomatic situation is becoming increasingly tense. We must deal with everything and strive for stability. No matter how the Japanese try to cause trouble, we must be tolerant and not resist them to avoid causing trouble. I hope you will send a secret telegram to all your subordinates to pay close attention to this matter." Thus the Manchurian commanders were already well versed in what their stance would be. Chiang Kai-shek's hesitation to engage in combat is understandable; he was concerned about factions opposing him in South China, the potential reformation of the alliance between Feng Yuxiang and Yan Xishan in North China, and the threat posed by the CCP in Jiangxi, leaving him unable to confront another adversary. Zhang Xueliang's situation was also not as advantageous as it might seem. Although he commanded nearly 250,000 men, only 100,000 to 130,000 were stationed in the Northeast, with the remainder in Hebei. Both Chiang Kai-Shek and Zhang Xueliang most likely believed the League of Nations or the Wakatsuki government in Tokyo would restrain the occupiers eventually, so they were biding their time. According to Nelson Johnson, the American Minister in China, Counselor Yano of the Japanese Legation in Beiping had informal discussions with Zhang, suggesting that Jinzhou would inevitably succumb to the Japanese and that “the Tokyo Foreign Office would gain prestige and be better able to shape events to China's advantage if the Chinese avoided a clash by withdrawing voluntarily.” It was also implied that some of Zhang's supporters might be reinstated in official roles in the new government in Shenyang. Johnson concluded, “Chang is believed to have been led to his present decision by these inducements, along with the bitter hostility toward him at Nanking and the lack of support from that quarter.” In essence, Zhang was effectively coerced into non-resistance by both sides. Certainly, in December 1931, with no hope for international intervention and the Nanjing government in turmoil following Chiang Kai-shek's temporary resignation, Zhang's options were severely limited. The Kwantung Army received clear instructions not to move beyond the South Manchurian railway zone, which hindered the plans of Lt. Colonel Ishiwara Kanji, the architect of the Manchurian invasion. After securing the region around the South Manchurian railway, Ishiwara focused his attention on Jinzhou. Following the fall of Mukden, Jinzhou became the administrative headquarters and civil government of Zhang Xueliang, making it a focal point for Chinese forces. Jinzhou is the southernmost part of Liaoning province, directly enroute to Shanhaiguan, the critical pass that separates Manchuria from China proper. It was the furthest point Zhang Xueliang could establish an HQ while still holding foot within Manchuria and thus became the defacto “last stand” or “guanwai” outside the Shanhaiguan pass for Zhang Xueliangs Northeastern army. Japanese sources indicate that Zhang Xueliang began covertly instructing local governments in Manchuria to comply with and pay taxes to Jinzhou. He also dispatched spies to Japanese-occupied territories and was conspiring to assassinate Japanese officials and those opposed to Chiang Kai-shek. Obviously Jinzhou had to be seized to control Liaoning and thus all of Manchuria. The Japanese first tried to bully Jinzhou into submission by bombing it. On October 8th, Ishiwara commanded five captured Chinese aircraft from the 10th Independent Air Squadron, flying from Mukden to conduct a raid on Jinzhou, claiming it was merely a reconnaissance mission. They flew over Jinzhou at approximately 1:40 PM and dropped 75 bombs weighing 25 kg each, targeting the barracks of the 28th Division, government buildings, and Zhang Xueliang's residence. Additionally, they took photographs of the Chinese defensive positions. The attack served two main purposes: to intimidate Zhang Xueliang and to send a message to Tokyo HQ. The bombing of Jinzhou caused an uproar in Tokyo and shocked the League of Nations, which had previously been indifferent to the situation. Consequently, Tokyo HQ felt compelled to retroactively approve the Kwantung attacks while simultaneously demanding an end to further actions. Rumors began to circulate that Ishiwara and his associate Itagaki aimed to establish an independent Manchuria as a base for a coup d'état against the Japanese government, intending to initiate a Showa Restoration. On October 18th, War Minister Minami Jiro sent a telegram to the Kwantung Army, ordering them to halt offensives in Manchuria and dispatched Colonel Imamura Hitoshi to ensure Ishiwara and Itagaki ceased their reckless operations. However, when Hitoshi met with the two men at a restaurant in Mukden, they dismissed him. In reality, Ishiwara and Itagaki's plans were in jeopardy, but in early November, they found a pretext for action after Ma Zhanshan's forces damaged the Nenjiang railway bridge. This hostility provided them with justification to invade Heilongjiang alongside their allies, led by General Zhang Haipeng. Following the occupation of the north, a new opportunity arose in the southwest. The "first Tientsin incident" erupted on November 9th, initiated by Colonel Doihara Kenji with assistance from some Anti-Chiang Kai-shek Chinese. A small contingent launched an attack on the peace preservation corps in Tientsin. Doihara devised this plan with the intention of creating chaos to kidnap the former Manchu emperor Puyi, allowing the Kwantung army to later install him as the ruler of a new Manchurian state. Although Doihara sought reinforcements from Tokyo HQ, his request was denied, prompting him to turn to the Kwantung army for support. They agreed to coordinate an attack on Tientsin but insisted that a pretext be established first. To execute this plan, they would need to capture Jinzhou initially. A second Tientsin incident occurred on November 26th, when Chinese soldiers attacked the Japanese barracks in Tientsin at 8:20 PM, marking another false flag operation orchestrated by Doihara. Upon hearing the news, General Honjo Shigeru chose to support the Tientsin army, which they believed was in peril. The 4th Mixed Brigade and the 2nd Infantry Battalion of the 2nd Division, comprising 10,000 troops, advanced toward 13 armored vehicles stationed along the Peiping-Mukden railway. The Kwantung Army also requested assistance from the Korean Army, and Commander Hayashi organized a mixed brigade to cross the border. Of course in order to provide assistance at Tientsin meant heading through the Shanhaiguan pass and this meant going through Jinzhou. Tokyo General HQ was yet again thrown into consternation by the latest aggravation of the Manchurian crisis. Incensed by the Kwantung Army's “lack of sincerity in submitting to the discipline of Tokyo”. The force got within 30km of Jinzhou when War Minister General Jiro Minami ordered them to immediately withdraw to a line east of the Liao river. Ironically what actually made the Kwantung Army comply was not so much Tokyo's authority but rather the refusal or foot dragging of the Korea Army, who sent a message that they were unwilling to attack Jinzhou. The Kwantung army continued on getting into some skirmishes with Chinese defenders around the Taling River and Takushan as Tokyo HQ sent countless furious messages demanding they withdraw from the Jinzhou area and by the 28th they finally did. Facing the real possibility that the Jinzhou operation might devolve into a fiasco without reinforcements, Ishiwara relented, remarking at the time “Tokyo has collapsed before Jinzhou”. There was another factor at play as well. Some have speculated Ishiwara tossed his hand on the field initiative because he was playing for time, expecting the Japanese government to fall and the substitution of a new team at central army HQ, one perhaps more compliant to the aggressive Kwantung Army.    While the Japanese forces pulled back into the SMR zone, Prime Minister Wakatsuki Reijiro began negotiations with Chiang Kai-Shek's Nanjing government, through the League of Nations, suggesting the Jinzhou area be declared a neutral area. The Chinese initially refused, and while the Kwantung Army declared they would not attack, they still sent aircraft to circle Jinzhou. The Chinese, British, American, and French governments were willing to withdraw their troops from Jinzhou to Shanhaiguan if the Manchurian incident was resolved and Japan committed to not infringing upon the area.    Consequently, Tokyo's headquarters supported this approach and instructed the Kwantung Army to withdraw. Although Zhang Xueliang had assured that his forces would leave Jinzhou by December 7th, this did not occur. As a result, the Japanese began discussions to establish Jinzhou as a neutral zone. The Kwantung army intercepted two Chinese telegrams indicating Zhang Xueliang was strengthening the defenses at Jinzhou and that Nanjing was requesting he not pull his men out. The telegrams were sent to Tokyo HQ who agreed the Chinese were acting in a treacherous manner. The Japanese ambassador then told US Secretary Henry Stimson  “it would be very difficult to withhold the army from advancing again.” Stimson replied “ such actions would convince the American public that Japan's excuse for her incursions, namely that she was combating bandit attacks, was a ruse to destroy the last fragment of Chinese authority in Manchuria. It would be extremely difficult to ask China to withdraw her army from her own territory.” Thus began the Jinzhou Crisis.   On the same day the Japanese ambassador was meeting Stimson in Washington, the Nationalist minister of finance, T.V Soong sent a telegram to Zhang Xueliang advising “any Japanese attack on Jinzhou should be offered utmost resistance.” Also the American Minister in China, Nelson Johnson publicly expressed the view that Zhang Xueliang would resist at Jinzhou if attacked “if only to reassure the students and public in general, some of whom clamor for military action, despite the attitude of his old generals of the Fengtian clique who desire his resignation to enable them to sell out to the Japanese”.   It had become clear to all observers that the Japanese were intent on capturing Jinzhou, whether they were justified to do so or not. Their tactics of intimidation became even bolder as they began dropping air torpedoes on disused sections of railway track on December 10th, disrupting traffic along the Beiping-Shenyang rail route and hinting that the nearby populated areas might be next. Ishiwara's hopes came true on December 13th, whence Prime Minister Wakatsuki resigned on December 11th, having failed to control the Kwantung Army. A new cabinet was formed under Prime Minister Tsuyoshi Inukai, whom resumed negotiations with Nanjing, but then on December 15th, Chiang Kai-Shek resigned as chairman of the Nanjing government, leading Sun Ke to lead a weak interim government. Preoccupied with its own survival, the Nanjing government had no time to deal with the Jinzhou crisis.   Meanwhile War Minister Minami and Chief of staff Kanaya who had tried to moderate the Kwantung Army's aggressive initiatives had been replaced by Araki Sadao, a significantly more aggressive leader who happened to be the leading figure of the Kodoha faction. His counterpart was Prince Kan'in. With these new appointments, the atmosphere in Tokyo general HQ had changed dramatically. The new team elected to change the framing of the situation, they were not performing offensives against Chinese forces, but rather “suppressing bandits”. On December 15th, Tokyo HQ telegraphed Mukden instructing the Kwantung Army to “synchronize an assault on Jinzhou with an attack upon bandits”. Tokyo HQ even agreed to send some reinforcements from Korea and Japan. The 20th IJA division, the 38th mixed brigade of the 19th division crossed the border from Korea and the 8th mixed brigade, 10th division came over from Japan. With this the Kwantung army had been bolstered to around 60,450men.    On December 17th, the Japanese launched attacks on what they referred to as "soldier bandits" in Fak'u and Ch'angtuhsien, which was actually a precursor to their assault on Jinzhou. The following day, December 18th, Japanese aircraft bombed Daonglio, resulting in the deaths of three Chinese civilians and causing widespread panic in the city. The Japanese actions were all the more effective when concentrated with the absolute paralysis that had gripped China. Sun Ke was too preoccupied with the survival of his own government and had neither the time nor resources to spare for Manchuria. In addition, Stimson's strong words in private to the Japanese ambassador belied the State Department's public attitude toward interference in the conflict. On December 21st Hawkling Yen, the Chinese charge in Washington met with Stanley Hornback, the chief of the department of Far Eastern Affairs. Yen told Hornback that a Japanese attack on Jinzhou was imminent and asked the US to “protest in anticipate of it”. Hornbeck refused, stating the State Department was “already publicly on record with regard to the matter”. No other Western power was ready to advocate any strong measures against the Japanese either.   On the 22nd, the Japanese HQ at Shenyang announced they would soon begin an anti-bandit advance west of the Liao River and would remove any who interfered with said operation. They also added that if any Chinese forces at Jinzhou withdrew they would be left unmolested. By December 26th, all preparations for the assault on Jinzhou were finalized. On December 28th, Honjo initiated an "anti-bandit" campaign west of the Liao River. While Honjo publicly claimed they were merely "clearing the country of bandits,”. As the Japanese forces and their collaborationist allies spread across the South Manchurian railway area to eliminate remaining pockets of resistance, the 12th Division, led by Lt. General Jiro Tamon advanced from Mukden toward Jinzhou, supported by numerous bomber squadrons. Japanese intelligence estimated that Zhang Xueliang had 84,000 troops defending the city, along with 58 artillery pieces and two distinct defensive lines. The first line, located 20 miles north of Jinzhou, consisted of trenches designed to impede the Japanese advance at the Taling River Bridge on the Peiping-Mukden Railway. The second line was a series of earthworks and fortifications completely surrounding Jinzhou. The temperature was -30 degrees, and the Imperial Japanese Army troops were dressed in white winter camouflage uniforms. IJA reconnaissance aircraft reported approximately 3,000 Honghuzi were waiting to ambush them in Panshan County. Tamon's forces quickly overcame the alleged Honghuzi in a series of small skirmishes and continued their march toward Goubangzi, 50 km north of Jinzhou. It should be noted, many question whether the Honghuzi were real or simply local Chinese the Japanese coerced into action to justify their advance. By December 31, the Japanese vanguard had reached within 15 km of Jinzhou, along the banks of the Talin River. Tamon paused to allow the rest of the 2nd Division to catch up. Subsequently, Tamon's troops began setting up an intricate system of microphones to broadcast the sounds of the impending battle to Tokyo. This tactic appeared to be an attempt to demoralize the defenders, which proved effective as Zhang Xueliang's forces began to withdraw. On December 30, Zhang Xueliang had issued the order to retreat from Jinzhou. Two days later, the American Minister in China, Nelson Johnson, reported the following scene: “Jinzhou Railway station resembles beehive, every possible car being pressed into service and loaded with troops, animals, baggage, to last inch space.” The last Chinese troop train departed Jingzhou at 11 am on January 1st carrying away the final remnants of Zhang Xueliang's authority in Manchuria. The assault on Jinzhou occurred at a particularly inopportune moment for China. Chiang Kai-shek was temporarily out of office, lacking the full support of the Nanjing government and many generals. It is likely that Chiang Kai-shek understood that Zhang Xueliang's forces in Jinzhou would be significantly outmatched and could be annihilated. His priority was to prevent the situation from escalating into an official war, allowing him to strengthen China's military capabilities for a counteroffensive. Following the fall of Jinzhou, the northern China army retreated south of the Great Wall into Hebei Province. The Japanese then occupied Shanhaiguan, securing complete control over southern Manchuria. Despite the fall of Jinzhou there was still one last holdout in Manchuria. After Ma Zhanshan was driven out of Qiqihar by the Japanese, he led his troops northeast to establish a new HQ in Hailun where he was still technically ruling Heilongjiang province. Ma Zhanshan had gained international recognition as a resistance hero following his ill-fated battle at Qiqihar. The Kwantung Army took note of his fame and adjusted their strategies accordingly. Komai Tokuzo, the head of the Kwantung Board of Control, suggested that bringing Ma Zhanshan into their ranks would provide a significant propaganda advantage. To persuade him to negotiate with the Kwantung Army, they sent a local factory owner, Han Yunje. On December 7th, Colonel Itagaki Seishiro met with Ma Zhanshan in Hailun. Itagaki expressed that the Japanese aimed for two objectives: peace in East Asia and full cooperation between the Chinese and Japanese. He also mentioned that the officers of the Kwantung Army were impressed by Ma's remarkable bravery and were willing to grant him military command over Heilongjiang, provided they reached an agreement. In response, Ma Zhanshan stated that his forces had acted solely in self-defense and that he was bound by the orders of the Nanjing government. Itagaki then suggested Ma Zhanshan might be appointed military commander of the province under the provincial governor in Qiqihar, Zhang Jinghui. To this Ma Zhanshan replied “as Hailun is not very far from Harbin, he could consult with General Zhang Jinghui over the telephone or pay a call on the latter in person, and that a second trip to Hailun by the Japanese representative would not be necessary.” Despite Ma's position, Itagaki felt satisfied with the meeting, believing that Ma Zhanshan might align with them. However, he was constrained by anti-Japanese colleagues like his chief of staff Xie Ke and battalion commander Tang Fengjia. The situation shifted significantly for Ma Zhanshan when Zhang Xueliang withdrew his forces from Jinzhou. On December 7th, Itagaki and Ma met once more, during which Ma expressed his desire to serve as both the military leader and governor of Heilongjiang. Unbeknownst to the Japanese, Ma Zhanshan was secretly in discussions with another resistance leader, General Ding Chao. When Ma Zhanshan initiated his resistance against the Japanese, Ding Chao decided to take similar action in the northern city of Harbin. Harbin serves as the gateway to Northeast China and is the political, economic, and cultural hub of North Manchuria. It functions not only as the center of the Sino-Soviet co-managed Middle East Railway but also as an international marketplace where Chinese and foreigners coexist. The city houses the Special Administrative Region of the Three Eastern Provinces (with Daoli under this region and Daowai belonging to Jilin Province). Following the Mukden Incident, the Japanese army considered attacking Harbin; however, concerns about potential Soviet interference led to the plan being halted by Army Minister Minami Jiro. Harbin had largely remained peaceful, and the Japanese maintained control by appointing the puppet General Xi Qia as the governor of Kirin province. Together with Li Du, Xing Zhangqing, Zhao Yi, and Feng Zhanhai, Ding Chao formed the Kirin self-defense army to thwart the takeover of Harbin and Kirin province. Ma Zhanshan supported Ding Chao, and both generals kept in touch with Zhang Xueliang and Chiang Kai-shek, who could only offer limited support. In November of the same year, the Jilin Provincial Anti-Japanese Government, chaired by Cheng Yun, was established in Bin County. Feng Zhanhai, the head of the guard regiment at the Northeast Frontier Defense Army's deputy commander-in-chief office in Jilin, refused to surrender to the Japanese forces. He rallied over 3,000 members of his regiment to resist the Japanese and rebel forces. They marched from Yongji County in Jilin Province to Shulan County, where they joined forces with the national salvation armies led by Gong Changhai and Yao Bingqian, which were based on green forest armed groups, to create the Jilin Anti-Japanese National Salvation Army, with Feng as the commander. On November 12, the Jilin Provincial Provisional Government was established in Bin County . Feng Zhanhai was appointed as the garrison commander and commander of the 1st Brigade. The units led by Gong and Yao were reorganized into cavalry brigades under Feng's command. This series of anti-Japanese actions significantly boosted the fighting spirit of the people in Jilin and Heilongjiang provinces. To launch an attack on Harbin, the Japanese Kwantung Army first needed to "punish" the anti-Japanese armed forces by force. To eliminate Feng's anti-Japanese forces, the Japanese puppet authorities dispatched Yu Shencheng, the commander of the Jilin "bandit suppression" unit, to lead the puppet army in an offensive aimed at seizing Harbin as a base to control the Jilin and Heilongjiang provinces. Feng Zhanhai's troops strategically abandoned Shulan City to lure the enemy deeper into the area. The puppet army fell into a trap and launched a major assault on Yao Bingqian's brigade stationed in Shuiquliu, which fiercely resisted the attack. On the same day, Gong Changhai's brigade maneuvered around to the rear of the puppet army for a surprise attack, while Yao's brigade counterattacked from the front. The puppet army's Ma Xilin brigade retreated, unable to be halted by the Japanese supervisory team. At this point, Feng Zhanhai led another brigade into the fray, pursuing Ma's brigade. After another seven hours of intense fighting, Shulan was retaken. In this battle, the garrison inflicted nearly 1,000 casualties on Japanese and puppet troops, captured hundreds, and saw many puppet soldiers defect. The battles of Shuiqu and Shulan were thus victorious. On the 16th, Yu Shencheng's puppet forces were defeated by the 25th Brigade of the Northeast Army in Yushu. Due to the precarious situation in Shulan, Feng Zhanhai had no choice but to abandon Shulan City and retreat his troops north of Wuchang. On the 19th, seeking urgently needed funds for his troops, Feng Zhanhai led a battalion from Acheng to Lalinkang, where they were surrounded by a significant number of Japanese and puppet troops. The following day, with the help of reinforcements, they managed to repel the Japanese and puppet forces. However, the troops suffered over 200 casualties and were compelled to leave Lalinkang and return to Acheng. On the 25th, Feng and Li moved their forces to the eastern suburbs of Harbin, with the 22nd, 26th, and 28th Brigades announcing their support in succession.On the morning of the 26th, Feng and Li entered the city from four directions, forcibly disarming five police brigades and seizing more than 3,000 firearms along with a number of heavy weapons. They stationed the 26th and 28th Brigades and one regiment in the Shanghao area, while Feng Zhanhai's four brigades and two detachments were positioned in the Sankeshu and Nangang areas. The 22nd Brigade was assigned to Shuangchengbao, preparing to defend against a Japanese assault.  Meanwhile the Japanese were still trying to win over Ma Zhanshan. This prompted our old friend Doihara to ask Xi Qia to advance his new “Jilin Army” to Harbin and then to Hailun. However in their way was the Jilin Self-Defense force of General Ding Chao and General Li Du had deployed his forces between Xi Qia and Harbin. On the 24th, representatives from Li Du and Ding Chao participated in a meeting with Ma Zhanshan's officers, convincing them to attempt to retake Qiqihar and defend Harbin for the resistance. When Xiqia's "New Jilin Army" finally advanced to Shuangcheng on the 25th, Zhang Xueliang instructed Ma Zhanshan and Ding Chao to abandon negotiations and begin fighting on the morning of the 26th. Kenji Doihara ultimately failed to intimidate the Chinese further, as his ally Xicha's troops encountered stiff resistance from Ding Chao's troops. Later that afternoon, Japanese aircraft dropped leaflets over Harbin, openly demanding that the anti-Japanese forces withdraw from the city immediately. The Japanese Consulate in Harbin also issued a notice to various foreign consulates, stating that the Japanese army would enter Harbin at 3:00 PM on the 28th. As the New Jilin army advanced towards Shuangcheng, this signaled to the Chinese resistance fighters that an attack was imminent. Zhang Xueliang instructed Generals Ma Zhanshan and Ding Chao to halt negotiations and prepare to make a stand. By late January, the Kirin Self-Defense Corps had grown to 30,000 members, organized into six brigades. Ding Chao fortified defensive positions between General Xi Qia's advancing troops and Harbin. Xi Qia was caught off guard by the well-organized resistance forces, resulting in heavy losses for his army, which was unable to break through. In desperation, Xi Qia sought assistance from the Kwantung Army, but they needed a justification to intervene. Once again, Colonel Doihara Kenji orchestrated a false flag operation. He incited a riot in Harbin that resulted in the deaths of one Japanese individual and three Koreans. Using the pretext that Japanese citizens were in danger, the 2nd Division under Lt. General Jiro Tamon began its advance toward Harbin from Jinzhou on the 28th. However, severe winter weather delayed their transportation. To complicate matters further, the Soviets denied Japanese trains access to Harbin via their section of the Chinese Eastern Railway, citing a breach of neutrality. The entire Manchurian incident had escalated tensions between the USSR and Japan. When they invaded Heilongjiang, there were genuine concerns about potential Soviet intervention, especially with their presence in Harbin. However, at the last moment, the Soviets agreed to allow transit on January 30th. Back on the 26, 1932, Feng Zhanhai and Li Du, the commander of the Yilan garrison, entered Harbin. Early on the 27th, Yu Shencheng, the commander of the puppet Jilin "bandit suppression," ordered two brigades to attack the Shanghao, Sankeshu, and Nangang areas. Japanese aircraft bombed the Sankeshu and Nangang regions. The two brigades tasked with defending the area fought valiantly, resulting in intense combat. Soon after, Feng Zhanhai and his reserve team joined the fray, launching a political offensive alongside their fierce attacks. The puppet army struggled to hold its ground and retreated to Lalincang. The defending troops in Shanghao fought tenaciously, inflicting heavy casualties on both Japanese and puppet forces, shooting down one plane, and attempting to persuade puppet army commander Tian Desheng to lead a revolt. By evening, the puppet army had been driven back. On the morning of the 28th, the anti-Japanese forces advanced to the Jile Temple and Confucian Temple, capturing advantageous positions near Xinfatun with artillery support. The cavalry brigade flanked the puppet army and launched a vigorous assault, leading to the collapse and retreat of the puppet forces towards Acheng. Gong Changhai led the cavalry in pursuit for 15 kilometers, capturing a significant number of puppet troops. After two days of fierce fighting on the 27th and 28th, the initial invasion of Harbin by Japanese and puppet troops was successfully repelled. Due to the defeat of Yu Shencheng and other puppet forces, the Japanese Kwantung Army launched a direct assault on Harbin on the morning of the28th, under the pretext of "protecting overseas Chinese." They ordered Hasebe, commander of the 3rd Brigade of the Kwantung Army, to lead the 4th Regiment, an artillery battalion, and two tanks on a train from Changchun to Harbin for combat. On the29th, another combat order was issued: the 2nd Division was to assemble in Changchun and then be transported to Harbin by truck. Part of the 4th Mixed Brigade was also moved from Qiqihar to Anda and Zhaodong by truck to support the 2nd Division from the north of Harbin. The 1st, 3rd, 8th, and 9th Squadrons of the Kwantung Army Flying Team were tasked with covering the assembly, advance, and attack of the 2nd Division. Hasebe's 4th Regiment departed from Changchun by train, but due to extensive damage to the railway caused by the Northeast Army, their train was attacked by the Northeast Army at dawn on the 29th as it reached the Laoshaogou area on the south bank of the Songhua River. The Japanese forces quickly shifted to an offensive strategy and, despite ongoing resistance, managed to reach Shitouchengzi Village north of the Sancha River that night. On the night of January 29, Zhao Yi's brigade received word of the Japanese assault on Harbin and immediately prepared for battle. At dawn on January 30, Brigade Commander Zhao Yi led six battalions in a light advance, launching a surprise attack on Shilipu, where they decisively defeated the puppet army's Liu Baolin Brigade, capturing over 700 soldiers and seizing more than 600 weapons. They then returned to Shuangchengbao to prepare for the annihilation of the advancing Japanese forces. Around 8:00 PM, the 3rd Brigade of the Japanese Army, along with the Changgu Detachment and two military vehicles, arrived at Shuangcheng Station, intending to camp there and attack Harbin the following day. Zhao Yi's troops set up an ambush in the area. As the Japanese forces disembarked and assembled to plan their attack on Harbin, the ambushing troops took advantage of their unpreparedness, launching a surprise attack from three sides. They unleashed heavy firepower, forcing the enemy back onto the platform before engaging in close combat with bayonets and grenades. The Japanese were caught off guard and suffered significant casualties. The next day, the Japanese dispatched reinforcements from Changchun, supported by aircraft, artillery, and tanks, to assault Shuangchengbao. Brigade Zhao found himself trapped in the isolated city, suffering over 600 casualties, including the regiment commander, and was ultimately forced to abandon Shuangchengbao and retreat to Harbin. With Shuangcheng captured, Harbin was left vulnerable. The Self-Defense Army stationed the majority of its troops in the southern, southeastern, and southwestern regions of Harbin, including Guxiangyuetun, Bingyuan Street, Old Harbin City, and Lalatun. On the same day, several commanders convened: Li Du, the garrison commander of Yilan and leader of the 24th Brigade; Feng Zhanhai, commander of the Jilin Provincial Security Army; Xing Zhanqing, commander of the 26th Brigade; Zhao Yi, commander of the 22nd Brigade; Ding Chao, acting commander of the Railway Protection Army and leader of the 28th Brigade; and Wang Zhiyou, director of the Jilin Police Department. They agreed to establish the Jilin Provincial Self-Defense Army, appointing Li Du as commander, Feng Zhanhai as deputy commander, and Wang Zhiyou as the commander-in-chief of the front line. They decided to utilize the 22nd, 24th, 26th, and 28th Brigades for the defense of Harbin, while Feng Zhanhai would lead the 1st Brigade and other units in a flanking maneuver against Jilin and Changchun to thwart the Japanese advance. On February 3, 1932, various units of the Japanese 2nd Division arrived in the Weitanggou River area. Under the command of Duomen, the division initiated an assault on the Self-Defense Army's outposts located outside Harbin. The 3rd Infantry Brigade of the 2nd Division, alongside Yu Shencheng, the commander of the pseudo-Jilin "bandit suppression" forces, led an attack with five brigades as the right flank against Chinese defenders in the Qinjiagang, Nangang, and Shanghao regions. Meanwhile, the 15th Infantry Brigade of the Japanese Army formed the left flank, targeting Guxiangtun via Balibao along the Songhua River. Following the conflict, all outposts of the Self-Defense Army were lost, forcing them to retreat to their primary positions. On the morning of February 4th, the Japanese forces launched a full-scale attack, engaging the Self-Defense Army in battle. By afternoon, the Japanese had positioned themselves on both sides of the railway, south of Guxiang Yuetun, Yongfatun, and Yangmajia. The 3rd Brigade was stationed east of the railway, while the 15th Brigade took position to the west. After a preparatory artillery barrage, the Japanese forces commenced their assault. The Jilin Self-Defense Army defended tenaciously, utilizing fortifications and village structures, and concentrated their artillery fire on the advancing enemy, inflicting significant casualties.   Despite their efforts, the Japanese attack was initially repelled, prompting them to adopt a defensive stance. By 16:00, the area from Yangmajia to Yongfatun had fallen to the Japanese. The Self-Defense Army continued to resist fiercely, but the Japanese intensified their assaults. The left flank launched a vigorous attack on Guxiangtun. The 28th Brigade of the Self-Defense Army, defending this area, utilized civilian structures and walls for their defense. However, brigade commander Wang Ruihua fled under pressure, leading to a loss of command and forcing the troops to abandon their positions and retreat into the city. Simultaneously, the Japanese right flank aggressively targeted the defense of the 26th Brigade of the Self-Defense Army. Despite the desperate efforts of brigade commander Xing Zhanqing and his troops, they were ultimately compelled to retreat to the river dam at Shiliudao Street due to inferior equipment. Around this time, the western and southern defense lines under Wang Zhiyou's command began to fall one after another. In this critical situation, Commander-in-Chief Li Du personally went to the front lines to organize the troops and establish a third defensive line on the city's edge. They fought until nightfall, successfully halting the Japanese advance. At dawn on February 5th the Self-Defense Army initiated a counteroffensive. The artillery first conducted preparatory fire, targeting the positions of the Japanese 3rd Brigade located east of the railway. Following this, the infantry launched their attack. The Japanese troops on the front lines found themselves in a precarious situation. In response, Jiro Tamon, the commander of the 2nd Division, urgently ordered artillery to intercept the Self-Defense Army's counterattack and deployed the tank and reserve units to assist. Four squadrons from the air force took off from a temporary forward airfield in Shuangcheng, alternating between bombing and strafing to support the ground troops. The battle was intensely fierce, resulting in heavy casualties on both sides. Lacking air support and facing significant threats from Japanese aircraft, the Self-Defense Army retreated to the area east of Harbin by the afternoon of the 5th. The Japanese forces then entered Harbin, leading to its immediate capture. On the 6th, the remaining self-defense forces learned of Harbin's fall and decided to abandon their original plan for a surprise attack against the Japanese army. Instead, they returned to Binxian and Fangzheng. During their retreat, they gathered some stragglers who had fled from Harbin and proceeded to Fangzheng County to regroup with Li Du. General Ding Chao's forces were compelled to retreat northeast along the Sungari River, while Japanese aircraft attacked them from above. After a grueling 17-hour battle, Ding Chao's army ultimately faced defeat. Following this loss, Ma Zhanshan made the decision to defect. On February 16, General Honjo held a conference for the Northeast Political Affairs Committee in Mukden, attended by senior Chinese officials of the new regime, including Zhang Jinghui, Ma Zhanshan, Zang Shiyi, Xi Qia, and others. The conference aimed to assign delegates to roles in the soon-to-be-established “Manchukuo.” On February 14, Ma Zhanshan was appointed governor of Heilongjiang province and received gold worth one million dollars. On February 27th, Ding Chao proposed a ceasefire, marking the official end of Chinese resistance in Manchuria. On March 1st, Puyi would be installed as the ruler of the new state of Manchukuo. I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. With the fall of Jinzhou, Zhang Xueliang had effectively been kicked out of Manchuria. With the loss of Harbin, came the loss of any significant resistance to the Japanese invasion of Manchuria. Japan had conquered the northeast and now would enthrone the last Emperor of the Qing Dynasty forming the puppet state of Manchukuo. 

In this Marketing Over Coffee: What’s Happening at the World’s Hottest Bubble Tea Franchise? Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Gong Cha has 2,200 Stores Globally and 500+ in America Starting out in Operations for Aramark Over to Coca-Cola and then Burger King, Dunkin, and Church’s Chicken […] The post Bubble Tea with Missy Maio, Vice President of Markteing at Gong Cha appeared first on Marketing Over Coffee Marketing Podcast.

What's worse than pissing people off with a bold marketing campaign? Boring them.So why is everyone following the same playbooks, recycling “best practices”, and relying on cookie cutter AI to generate the same-sounding content?If you want to truly stand out, you have to break the rules… or at least question them.Stephanie sits down with Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, to talk about how marketers can push past fear, embrace bold strategies, and create campaigns that people actually remember.Udi shares why "best practices" are often just boring practices, how startups have more freedom to take risks than they realize, and why some of Gong's scrappiest marketing stunts generated the biggest buzz. Plus, we dive into how AI is changing the marketing landscape — and how to make sure it doesn't turn your brand into just another generic voice in the noise. Key Moments: 00:00: Who is Udi Ledergor, Chief Evangelist at Gong?01:37 Why Many “Best Practices” Are Outdated03:27 The Courage to Be Different06:14 Choosing the Right Company and Leadership13:59 Creating Buzz with Content Marketing26:54 Hiring for Potential Over Experience31:46 The Value of Diverse Backgrounds in Marketing35:56 Handling Failure: A Marketing Campaign Gone Wrong45:32 Writing a Book: Insights and Sneak Peeks51:32 The Role of AI in Marketing58:53 Lightning Round: Quickfire Questions and Answers  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

George Bonaci is the VP of Growth at Ramp, where he's helping one of the fastest-growing fintech companies scale even further. Prior to Ramp, George was VP of Growth at Gong. Before Gong, George was at Samsara where he helped grow revenue from $650M ARR, and played a pivotal role in the company's successful IPO. In Today's Growth Masterclass We Discuss: 03:57 How the Best Growth Teams Experiment 05:10 How to Allocate Bets and Resources for Growth 07:09 Velocity vs. Quality in Growth 15:05 The Role of Postmortems and How to Do Them 19:16 Growth Team Structure and Standalone or Not?  20:01 The Three Ways to Find Alpha in Growth 30:01 How to Hire for the Best Growth Hires 31:30 How to do Take-Home Assignments When Hiring for Growth 32:51 Common Pitfalls in Hiring Growth Talent 34:16 Investing in Management and Learning 42:43 How AI Changes Growth Products and Strategies 46:43 Quick Fire Round: Common Mistakes and Growth Channels  

Chuck Barris was a TV visionary, developing shows in the 70s that were decades ahead of their time. But was he also a covert assassin for the CIA? See omnystudio.com/listener for privacy information.