Podcasts about marketing lead

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Best podcasts about marketing lead

Latest podcast episodes about marketing lead

Web3 CMO Stories
From Domain Names to Digital Identity: Navigating Web3's Evolution with Alice Shikova | S5 E19

Web3 CMO Stories

Play Episode Listen Later May 15, 2025 27:23 Transcription Available


Send us a textDigital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, brings clarity to this challenge through her practical approach to Web3 marketing and digital identity solutions.• Creating successful Web3 marketing requires translating complex technical concepts into emotional stories that resonate with users• Digital identity provides necessary context while preserving privacy, helping users understand who they're interacting with in Web3 spaces• SpaceID supports domains across 24+ blockchains, addressing the critical interoperability challenges in the ecosystem• Payment ID allows seamless transactions between Web3 wallets and centralized exchanges using simple, Gmail-linked usernames• Web3 marketing should focus on treating users as co-builders rather than customers, creating alignment between teams and communities• Zero Knowledge technology explained simply: "allows you to keep privacy and verify what you want without revealing information"• Marketers transitioning to Web3 should learn to think like users, write like founders, and understand development fundamentals• Measuring marketing success requires looking beyond vanity metrics to user retention, domain registrations, and community engagementThis episode was recorded through a Descript call on April 15, 2025. Read the blog article and show notes here: https://webdrie.net/from-domain-names-to-digital-identity-navigating-web3s-evolution-with-alice-shikova/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan's first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

ChefTreff - Der Future Retail Podcast | Interviews Zu Den Themen E-Commerce, Handel, Unternehmer-tum & Digitalisierung
CT #249 Warum Fulfillment plötzlich wieder sexy ist – Konferenz-Special mit Thesen-Host Kristina Mertens

ChefTreff - Der Future Retail Podcast | Interviews Zu Den Themen E-Commerce, Handel, Unternehmer-tum & Digitalisierung

Play Episode Listen Later May 13, 2025 43:22


Kristina Mertens ist nicht nur LinkedIn-Liebling und Host des erfolgreichen Podcasts ‘wieCommerce?', sondern auch Marketing Lead bei everstox – einem Fulfillment-Dienstleister, der Marken wie YFood oder yepoda operativ nach vorne bringt. 2025 wird sie außerdem als Thesen-Host auf der K5-Konferenz auftreten – und steht damit auf einer der sichtbarsten Bühnen im deutschen E-Commerce. In dieser Spezialfolge des ChefTreff Podcast spricht sie mit Sven Rittau über ihren Weg zu everstox, über die Zukunft des Social Commerce und darüber, warum sich Brands endlich ernsthaft mit Plattformlogiken wie TikTok oder Instagram auseinandersetzen müssen. Kristina macht deutlich, wie aus Community echte Commerce-Power wird, warum klassischer Performance-Content im Feed oft verpufft – und was Unternehmen tun müssen, um in der Plattformökonomie nicht nur sichtbar, sondern relevant zu bleiben. Dabei gibt sie nicht nur erste Einblicke in ihre Thesen für die K5 2025, sondern auch in die Strategien, mit denen sie everstox als Marke stärkt. In dieser Folge mit Kristina Mertens und Sven Rittau lernst Du:

The Sky Society Podcast | Marketing Career
#157 The Woo-Woo Career Manifestation That Actually Worked with Camille Zingoni, Influencer Marketing Lead at TBWA\Chiat\Day for Nissan United

The Sky Society Podcast | Marketing Career

Play Episode Listen Later May 6, 2025 34:43


✨ Camille Zingoni, Influencer Marketing Lead at TBWAChiatDay for Nissan United☁️ How Camille transitioned from PR to social to influencer marketing ☁️ What influencer marketing looks like when you're selling cars ☁️ Why Nissan sends creators to factories instead of beach resorts ☁️ The magic of brand alignment and long-term influencer partnerships ☁️ How trusting your gut and getting a little woo-woo can guide your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Always Be Testing
#82 Building Long-Term Value in Fintech Affiliate Marketing | Lawrence Sarpong, Affiliate Marketing Lead, Truist

Always Be Testing

Play Episode Listen Later Apr 29, 2025 33:14


In this episode, fintech affiliate marketing expert Lawrence Sarpong shares insights from years of hands-on experience in the space. He breaks down how fintech affiliate marketing stands apart from the broader industry — with a stronger focus on customer education and solving very specific financial needs.Lawrence dives into best practices for building a strong affiliate program, from choosing the right platform (he gives a big nod to Impact) to cultivating genuine, long-term relationships with partners. He emphasizes that authenticity beats flashy influencer deals, especially in fintech where trust is everything.He also walks us through a powerful online-to-offline campaign that drove real revenue and explains why social media is becoming more critical than ever in affiliate marketing.Other highlights include common mistakes to avoid (like overlooking partner fit or dropping the ball on communication), plus some personal reflections — including his favorite travel spots and how he thrives as an introvert in a relationship-driven industry.

Girls with Grafts
Burnaversaries, Reality TV, and the Story Behind Girls with Grafts

Girls with Grafts

Play Episode Listen Later Apr 1, 2025 49:45


Always Be Testing
#77 Building a Thriving Partner Ecosystem | Sid Nagpal, Customer Marketing Lead at PartnerStack

Always Be Testing

Play Episode Listen Later Mar 24, 2025 30:29


In this episode, we talk with Sid Nagpal, Director, Customer & Field Marketing at PartnerStack, about the power of community in B2B SaaS marketing. Sid breaks down PartnerStack's four pillars of customer marketing—expansion, engagement, education, and advocacy—highlighting how their thriving community drives success. He discusses the impact of the Stacked Conference and various meetups, emphasizing how community plays a role in every stage of the customer journey. The conversation also explores PartnerStack's partner ecosystem platform (PRM) and its integrations with tools like HubSpot, as well as the rise of B2B creator marketing and the importance of in-person connections for building strong customer relationships. Sid shares personal stories, including his visit to Freshworks India, along with his top book and TV recommendations. He also explains why allocating 20 percent of a marketing budget to community-building initiatives is a strategic investment.

For The Love Of Duluth
74. Milkin' It With Alison Hoefs Of The Burnett Dairy Cooperative

For The Love Of Duluth

Play Episode Listen Later Mar 20, 2025 37:25


When it comes to cooperatives, one of the most legen-DAIRY can be found in our neck of the woods. The Burnett Dairy Cooperative is as historic as it is amazing, in business and farmer-owned since June of 1896. Got milk? The Burnett Dairy Cooperative does, bringing in over a million pounds of it each day, in turn crafting 150,000 pounds of cheese daily, creating nothing short of the highest quality, most delicious product around. The best part? The cooperative now calls Duluth home, opening their first standalone retail location to date in the summer of 2024, complete with an ice cream shop, lunch and dinner options like pizza and appetizers, and beer and spirits to wash it all down. It might sound cheesy but we think Alison Hoefs, the Chief Human Resources Officer and Marketing Lead for Burnett Dairy Cooperative, is the perfect guest to talk about this udderly amazing operation.

ChaiTimeRadio
Women's day special: Empowered Voices - NAFA Women in Leadership

ChaiTimeRadio

Play Episode Listen Later Mar 7, 2025 51:35


This Women's Day, we celebrate strength, leadership, and innovation by shining a spotlight on the North American Film Association (NAFA: https://northamericanfilmassociation.org), an organization where women don't just have a seat at the table—they lead the way. With 95% of its top executives being female, NAFA stands as a true beacon of female leadership in the arts and entertainment industry. In this special episode of ChaiTime, we bring you an inspiring conversation with four extraordinary women—leaders, professionals, and passionate volunteers—who have seamlessly balanced careers, families, and a deep love for the arts. My heartfelt thanks to Arundhati Datye, NAFA Co-founder and Film Production Lead; Riya Thosar, NAFA Co-founder and Marketing Lead; Archana Saraf, this year's Film Festival Lead; and Gauri Gholap, a dedicated donor, contributor, and volunteer. Together, they share their experiences, the challenges they have overcome, and their vision for a more inclusive and empowered future in film and leadership. Please click the link on the top to listen to this special episode as we celebrate the remarkable women shaping NAFA and paving the way for future generations. Their stories inspire us all to push boundaries, challenge norms, and embrace leadership with confidence and purpose. The North American Film Association (NAFA), a 501(c)(3) non-profit organization, is dedicated to promoting, celebrating, and advancing Marathi cinema and culture on a global stage, with a special emphasis on engaging audiences in North America. Through film production, distribution, festivals, screenings, and educational programs, NAFA provides a platform for local talent to share their stories in a global format, fostering creativity, innovation, and excellence in Marathi filmmaking. By making Marathi cinema more accessible in mainstream theaters, curating masterclasses, and showcasing high-quality films, NAFA aims to preserve Maharashtra's rich cultural heritage, bridge cultural boundaries, and deepen the appreciation of regional Indian cinema worldwide.

One Knight in Product
Zoe Laycock's Hot Take - Product People Need To Take AI Ethics Seriously (with Zoe Laycock, Product Marketing Lead @ Diffblue)

One Knight in Product

Play Episode Listen Later Feb 24, 2025 29:38


Zoe Laycock is the Product Marketing Lead for Diffblue, an AI-powered testing platform, and is passionate about promoting and elevating the role of product marketing, as well as advocating for diversity, equity, and inclusion (DEI) in the tech sector. Zoe's hot take? That product people need to get serious about ethical AI, and put people, processes and protections in place to ensure that AI products create the impact that we all want to see in the world. Find Zoe: ...on LinkedIn: https://www.linkedin.com/in/zoelaycock/. ...on "X": https://x.com/firestartr. ...on Instagram: https://www.instagram.com/firestartr. Or check out Diffblue: https://www.diffblue.com/. If you'd like to appear on Hot Takes, please grab a time: https://www.oneknightinproduct.com/hot

MiCannaCast
LightSky Farms With Anthony

MiCannaCast

Play Episode Listen Later Feb 5, 2025 62:50


In this electrifying episode of MiCannaCast, CannaDave, Groovee, and Summer Sky sit down with Anthony, the dynamic Sales & Marketing Lead at Light Sky Farms!

The Marketing Millennials
307 - How To Never Miss A Marketing Lead Again with Sarah McConnell, VP of Demand Generation at Qualified

The Marketing Millennials

Play Episode Listen Later Jan 29, 2025 40:19


Don't get it twisted: SDRs do a ton of work and their job entails a TON.  So when you're taking inbound leads, talking to potential clients, leading demo requests, etc. it's a lot to handle—but there's a possibility that AI SDRs can help streamline all of it. Plus, it could mean more outbound opportunities and chances to help marketing departments, too.  AI SDRs also have capabilities that regular SDRs may not have, like remembering hundreds of posts, giving lists of product recs and more. How do you train them to do it? Is there a limit to how much knowledge they can take? What about AI from an authenticity standpoint? Plus, find out how AI may actually drive web traffic and not leave a single ticket behind. What does this mean for the traditional SDR role?  If you're wanting to stay up-to-date with the latest in how AI can help sales and marketing, this is the episode for YOU.  Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahmcconnellmarketing/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Performance Marketing Unlocked
Navigating social media in the era of 'free speech'

Performance Marketing Unlocked

Play Episode Listen Later Jan 28, 2025 54:58


Social media has changed in recent weeks. Fuelled by the inauguration of US President Donald Trump, TikTok's potential ban in the US and Meta's removal of fact checkers in the name of "free speech" has raised some eyebrows across the advertising industry.As a rapidly growing performance marketing channel, the implications of this social upheaval – particularly from a brand safety perspective – are unclear. As such, this episode of the Performance Marketing Unlocked podcast features our News Reporter Reem Makari (1:58), who alongside host Joe, dissects the state of social media and offers some advice for confused marketers on what to do next.Following that discussion is a conversation with Perrine Masset (22:14), Marketing Lead at Deloitte Digital, who attempts to put the spotlight on an issue currently bubbling under the surface in marketing – passion vs process. With the age of data-driven marketing overtaking adland, Perrine warns that marketers are getting bogged down in the nitty gritty processes of the job, restricting their ability to embrace their passion and let creativity shine through.How do we overcome this problem? Joe and Perrine reveal all later in the episode.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:58) How should advertisers respond to Trump's influence on social media?(22:14) Passion vs Process – finding the right balance(37:26) Is AI here to help or hinder creativity? (48:12) PMW's famous 'Resell Me a Pen' challenge~ Further reading ~ Trump signs order to delay TikTok ban for 75 days The Trump 2.0 era of Meta: What does 'getting rid of fact-checkers' mean for advertisers?Meta incentivises content creators to join its platform with $5,000 bonus scheme Hosted on Acast. See acast.com/privacy for more information.

The WP Minute+
Marketing at a Managed WordPress Host

The WP Minute+

Play Episode Listen Later Jan 27, 2025 39:21 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. In this episode of *The WP Minute+*, Matt chats with Ariele Krantzow, the Marketing Lead at Pressable, a Managed WordPress Host. Ariele shares her journey from a design-focused background to a thriving career in content and marketing. She highlights her experience as a long-time WordPress user, the community's influence, and the rapid learning curve she faced when she joined Pressable just in time for her first WordCamp.The conversation covers the value of quality hosting, customer education, and marketing strategies tailored to the needs of WordPress users. Ariele describes how Pressable balances startup agility within the larger Automatic ecosystem and focuses on creating a superior user experience. The discussion also focuses on the challenges and opportunities presented by AI in marketing and the WordPress ecosystem, emphasizing the importance of creativity, human connection, and innovation in a fast-evolving digital landscape.## Key Takeaways### Ariele's Journey to Marketing:- Started in design and community roles before transitioning into content marketing.- Values combining creativity and strategy to drive impactful results.### Marketing at Pressable:- Focus on customer education and simplifying the hosting experience.- Pressable is positioned as a premium, quality-driven host with a user-friendly dashboard and top-notch support.### WordPress Community Insights:- Ariele emphasized the value of WordPress in enabling diverse careers, from content marketers to developers.- Engaging with the community at WordCamps has been a cornerstone for learning and growth.### AI in Marketing:- AI is an assistant, not a replacement, for creativity in marketing.- Marketers must focus on producing unique, human-centric content to stand out amidst AI-generated content.### Video Strategy:- Pressable is expanding into video content to complement its robust blog and knowledge base.- Emphasis on relatability and authenticity in video production.### Important Links- *The WP Minute+* Podcast: [thewpminute.com/subscribe](https://thewpminute.com/subscribe)  - Connect with Ariele Krantzow: LinkedIn [linkedin.com/in/akrantzow/](https://www.linkedin.com/in/akrantzow/)- Learn more about Pressable: Pressable Website [pressable.com](https://pressable.com/)For more insights and updates, don't forget to subscribe to *The WP Minute+*! Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

The Geoholics
Episode 240 - SmartDrone is Your Drone Department

The Geoholics

Play Episode Listen Later Jan 2, 2025 73:11


We love these guys and you will to! We were joined this week by Rob Cammack, Founder/CEO, Taylor Dixon, Co-Founder, Hayes Wilkinson, Geospatial Data Department Lead and Bailey Franklin, Marketing Lead all with SmartDrone. SmartDrone's mission is to revolutionize aerial surveying and mapping. Their focus is on making drone technology accessible and efficient for professionals in industries like construction, engineering, and land surveying. During this episode we explored all the cutting-edge solutions provided by SmartDrone including their flagship product, Discovery, a drone platform designed to simplify the process of collecting, analyzing, and applying high-resolution aerial data. SmartDrone's emphasis is on user-friendly software and hardware integration allowing their clients to quickly generate actionable data without extensive technical training. This episode is perfect for professionals interested in the intersection of drones, technology, and innovation in the built environment. Whether you're a seasoned surveyor, an AEC professional, or someone curious about emerging tech, you'll gain valuable insights from the leaders driving SmartDrone's success. Music by Foo Fighters!

RETHINK RETAIL
Mastering AI-Powered Marketing with Marta Frattini

RETHINK RETAIL

Play Episode Listen Later Dec 10, 2024 29:00


Tune into the latest episode of the RETHINK Retail Podcast to hear Marta Frattini, Industry Strategy and Marketing Lead, Retail at Adobe discuss how retailers can redefine and demonstrate ROI by harnessing AI-driven tools. This conversation is crucial for any CMO looking for a credible seat at the decision-making table, showing their value, and receiving credit for their work.

The Obsidian Table
Crypto for Everyday People, a Good Buy? w/ Abstract Chain

The Obsidian Table

Play Episode Listen Later Nov 28, 2024 39:43


We all know crypto has pain points that will put off majority of people & if we are searching for mass adoption, that can't be the case. Phin Totten, Marketing Lead at Abstract, joins us to talk about: - Putting the consumer experience first - All the announced & UNANNOUNCED games coming to Abstract - Major focus on a BIG main net launch - All the cool DeFi protocols building on Abstract & MORE! Listen now & tell us what you think! Find our speakers: Matthew Walker: https://x.com/MatthewWalker_X Cesar Martinez: https://x.com/100xCesar Abstract Chain: https://x.com/AbstractChain Phin: https://x.com/Phin_totten Our Current Partners: SolForge Fusion: https://x.com/SolforgeFusion GAM3S.GG: https://gam3s.gg/ ⁠Disclosures: As always, we want to stress that nothing in this is financial investment advice. We're obviously super into crypto. But that doesn't mean you should buy something just to get rich quick. Crypto is extremely risky. We've made money and lost money. Please do your own research and make your own financial decisions. Don't just copy influencers or creators. 100x Podcast Partners are not endorsements to purchase or invest. They are projects or brands who have (at a minimum) purchased ad space in our podcast (which is how we fund the podcast's operations). We meet with them, often have them on the podcast so you can hear from them directly, and often find additional ways to support each other (like introducing us to other cool guests). Please do your own research!

The co-lab career stories
Elizabeth Reid - Marketing Lead and Fractional CMO

The co-lab career stories

Play Episode Listen Later Nov 19, 2024 26:17


Elizabeth Reid is a trailblazing communications and marketing leader who has helped shape some of the most prestigious global brands we know today. Over her 20-year career, she's led groundbreaking initiatives for iconic names like MAC Cosmetics, David Yurman, and Mulberry. What makes Elizabeth unique is her ability to master the art of blending creativity with consumer insights, consistently transforming brands through innovative strategies that deliver remarkable growth. Her career journey reflects a deep understanding that great marketing happens when powerful creative ideas are backed by real consumer understanding. In this interview, Tara Cohen speaks with Elizabeth, a marketing lead and fractional CMO, about her illustrious 20-year career in communications and marketing. They discuss Elizabeth's work with iconic brands like Valentino, MAC Cosmetics, and David Yurman. Elizabeth also shares insights on balancing corporate experience with the flexibility needed for startup success, highlighting the importance of deep consumer understanding and adaptability in the ever-evolving marketing landscape.

Floor Daily Flooring Professional Podcast
Tiffany Davis Discusses Her New Role as Marketing Lead for Surfaces

Floor Daily Flooring Professional Podcast

Play Episode Listen Later Nov 15, 2024 5:39


Tiffany Davis Discusses Her New Role as Marketing Lead for Surfaces by Floor Focus Magazine

The People’s Guild
#123 A BlazeKoS Conversation

The People’s Guild

Play Episode Listen Later Nov 12, 2024 111:52


Welcome back to the People's Guild.  This week, we sit down with Splinterlands' newest team member, the Marketing Lead, @blazekos. We sit down with Blaze to get to know him and offer a more formal introduction to the guy that has been handed the keys to the marketing engine - lotta fun getting to hear Blaze' approach and philosophy towards setting us up for long-term successes.Enjoy the show!*************************************************************************Follow us elsewhere:Peakd: https://peakd.com/@thepeoplesguildTwitter: https://twitter.com/thepeoplesguildGeneral: https://linktr.ee/thepeoplesguild

Window Treatments for Profit with LuAnn Nigara
294: What Would Lu Do?: Building Trust Through Marketing: Lead Magnets, Emails, and Brand Consistency

Window Treatments for Profit with LuAnn Nigara

Play Episode Listen Later Nov 11, 2024 31:23


Today With LuAnn Nigara: Hi! Welcome to Window Treatments for Profit. Today, we're talking about the art and strategy of effective marketing through compelling lead magnets and persuasive follow-up email sequences. What's new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Find LuAnn's Books Here! Managing for Profit Workshop - SD Nov 11th & ND Nov 12th Kravet Workspace in Basking Ridge, New Jersey BADG & Cooper Hewitt Event Info & Link to Reserve Tickets! Other Shows Mentioned AWDB #556 Kae Whitaker: #BLM Grace For Lack Of Understanding, Grace for Anger AWDB #274: Power Talk Friday: Kae Whitaker- Part 2 of Email Marketing for your Interior Design Firm AWDB 259: Kae Whitaker – Get New Clients with the Right Email Sequence AWDB 466: Power Talk Friday: Nicole Heymer: You've Defined Your Brand…Now What? AWDB 317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen AWDB 125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!! WTFP #167: Nicole Heymer: How to Find and Highlight Why Someone Should Buy From You WTFP #140: Nicole Heymer: Demystifying SEO for Window Treatment Businesses

DMEXCO Podcast powered by RMS
#WhatsNextAgencies? GenAI und Agenturen mit Jasper Börnsen, Innovation & Marketing Lead von Justaddsugar

DMEXCO Podcast powered by RMS

Play Episode Listen Later Nov 5, 2024 33:57


„Natürlich braucht es bei AI auch immer den menschlichen Prozess, weil wir vieles oft besser und vor allem emotionaler einschätzen können. Es gibt viele Tools, die auf den ersten Blick glänzen – aber am Ende doch kein echtes Gold sind.“In dieser DMEXCO-Sonderfolge von #WhatsNextAgencies spricht Kim Alexandra Notz mit Jasper Börnsen, Innovation & Marketing Lead von der Social-First-Agentur Justaddsugar über die Chancen und Grenzen von Generative AI für Agenturen.Im Gespräch erzählt Jasper, wie Justaddsugar AI gezielt einsetzt, um Prozesse zu beschleunigen. Im hauseigenen Innovation Lab wird nichts dem Zufall überlassen: Mit Tools wie Midjourney, Runway und Comfy AI erforscht die Agentur die Grenzen des Machbaren, ohne dass die Kreativität auf der Strecke bleibt. Für Jasper ist klar: GenAI ist kein Allheilmittel. Was auf den ersten Blick beeindruckt, muss im Arbeitsalltag bestehen. Justaddsugar geht deshalb systematisch vor und setzt GenAI dort ein, wo es strategisch Sinn macht, etwa bei der automatisierten Anpassung von Formaten für Social Media. Dabei behalten Jasper und sein Team stets das große Ganze im Blick und entscheiden mit scharfem Blick, welche Tools den kreativen Mehrwert wirklich steigern - und welche lieber in der Buzzword-Schublade bleiben.

ZimmComm Golden Mic Audio
Syngenta Media Summit 2024 - Interview with Logan Romines, Fungicides Product Marketing Lead, Syngenta

ZimmComm Golden Mic Audio

Play Episode Listen Later Oct 16, 2024 3:39


Your Ideal Day
Tristan Scott | Is Technology Actually Killing You?

Your Ideal Day

Play Episode Listen Later Sep 10, 2024 66:33


In today's show, Adam is joined by Tristan Scott, an Electrical Engineer and the Health and Marketing Lead at Daylight Computer Company, a new kind of personal computing experience that puts health at the forefront.    Tristan is an expert in the electromagnetic aspects of human biology and educates around important topics such as light, EMFs, grounding, and a local diet.    He became passionate about the study of decentralised health and wellness after suffering from Post Concussive Syndrome following multiple traumatic brain injuries in 2018, and has since devoted himself to health optimization and avoidance of chronic disease, especially as it relates to the detrimental effects of modern technology.    He is the author of the book Bitcoin and Beef, which explores the interconnectedness between our food and financial systems, and proposes ways to optimise both for better quality of life.    In today's show we talk all things EMFs, Blue light and grounding and how to optimise these for better health and longevity.   Connect with Tristan & Daylight   Tristan Scott IG Daylight IG Show Sponsors   MasterPeace  **Purchase link for  MasterPeace here.**    Zeocharge Purchase Here (discount code: IDEAL10 for 10% off)   You can also check us out on Instagram @idealdayadam  

Physical Preparation Podcast – Robertson Training Systems
Vince Gabriele on Marketing, Lead Generation and Lifetime Customer Value in Your Fitness Business

Physical Preparation Podcast – Robertson Training Systems

Play Episode Listen Later Aug 16, 2024 72:05


If you want to grow your fitness business, or dream of someday opening your own gym, then THIS is the podcast for you. Vince Gabriele is the author of 11 books – all written to help gym owners grow their business. After running his New Jersey gym for 13 years (that he still owns today) […] The post Vince Gabriele on Marketing, Lead Generation and Lifetime Customer Value in Your Fitness Business appeared first on Robertson Training Systems.

Painter Growth Podcast
Mike's Solo - Marketing, Lead Gen, & Cost of Acquisition

Painter Growth Podcast

Play Episode Listen Later Aug 14, 2024 25:28


Today we tackle the often misunderstood world of lead generation for painting contractors. From cost per acquisition to the best lead sources, we'll discover how to optimize your lead generation efforts and all the numbers you need to consider when turning prospects into paying customers. Ready To Grow Your Business? Book A Call With My Team Here: https://go.paintergrowth.com/schedule?el=podcast Lead Source Tracker Here: LeadSourceTrackerSpreadsheet/PainterGrowth Download our podcast-exclusive toolkit of templates for your painting company: ⁠⁠⁠⁠www.paintergrowth.com/podcast/⁠⁠⁠⁠ Free training series on Youtube: ⁠⁠⁠⁠https://www.youtube.com/@paintergrowthblueprint⁠⁠⁠⁠ Painter Growth Secrets Facebook group: ⁠⁠⁠⁠https://www.facebook.com/groups/paintergrowth⁠

Detailed: An original podcast by ARCAT
LIVE From AIA 2024 with AGS Stainless

Detailed: An original podcast by ARCAT

Play Episode Listen Later Aug 7, 2024 26:50


In this bonus episode of Detailed, we share a LIVE conversation from the 2024 AIA Conference on Architecture & Design in Washington D.C.Cherise is joined by Milena Martinez, Brand Strategist and Marketing Lead at AGS Stainless. Milena explains AGS Stainless' expertise in manufacturing railing systems, highlighting their specialization in 100% offsite fabrication of custom-designed railing systems for each project.If you enjoy this episode, visit arcat.com/podcast for more. If you're a frequent listener of Detailed, you might enjoy similar content at Gābl Media.

Girls with Grafts
Meet the Girls Behind Girls with Grafts

Girls with Grafts

Play Episode Listen Later Aug 6, 2024 59:43


We're kicking off Season 5 of Girls with Grafts with a fun Q&A with your hosts, Rachel Kudlak and Amber Wilcox! Rachel and Amber start today's podcast by sharing their burn survivor stories, how they're doing now, and how they got connected with Phoenix Society for Burn Survivors. They also chat about their love of reality TV before running through ten rapid-fire questions. Whether you are an OG listener or a new fan, you're bound to learn something new about the girls behind Girls with Grafts!   Enjoyed the show? Tell us by leaving a 5-star review and sharing on social media using hashtag #GirlswithGrafts and tagging Phoenix Society for Burn Survivors!   Meet Our Guests Amber Wilcox is a burn survivor, yoga instructor, and marketing professional from Ormond Beach, Florida. After her kitchen accident in 2020, Amber faced burns on 20% of her body from a hot caramel spill. After two skin graft surgeries from Orlando Regional Burn Center, Amber experienced hypertrophic scarring and underwent a series of laser burn surgeries at Tampa General Hospital. As the Solutions Marketing Manager at United Rentals, Amber helps drive the company's growth by operationalizing the experience throughout the customer lifecycle; from prospect to delight. When not marketing, Amber enjoys volunteering for Phoenix Society as a Phoenix SOAR Peer Supporter, teaching yoga for Kula for Karma supporting youth in Florida detention centers, or providing free yoga for peers on her website, yogaamber.com.Rachel Kudlak is a burn survivor and marketing professional residing in Charleston, South Carolina. As the Marketing Lead, Rachel manages and executes Phoenix Society's marketing and digital strategies. She develops online marketing tactics, creates dynamic content, and maintains consistent engagement across online platforms. Before joining Phoenix Society's team, Rachel served as the Marketing and Communications Phoenix Fellow and worked in the SEO/ORM industry. When not working, Rachel enjoys going on walks with her dog Remy, trying a new recipe, or binge-watching reality tv.Links Catch up on Girls with Grafts on YouTubeSign up for Phoenix Society's monthly newsletterWatch “Advocating for the Burn Survivor Patient” Watch “Parenting After a Burn Injury: Brittney & Henley Horton”Watch “The Latest Trends in Burn Care with Burn Surgeon and Survivor Dr. Jason Heard”Follow Amber on InstagramSign up for Phoenix Society's support groupPodcast Sponsor Ad: Today's podcast is powered by Gropper & Nejat! Gropper & Nejat is a personal injury firm with offices in New York and New Jersey. They take pride in fighting to achieve the best results for those who have suffered fractures, surgeries, amputations, severe burns and other injuries.Sponsor Girls with Grafts  Interested in becoming a sponsor of the show? Email us at info@phoenix-society.org.  

Tech It Out
An app that pays you for walking?! Plus, Intel rocks the Summer Olympic Games, two ‘Raptors Uprising' stars talk gaming monitors, and more

Tech It Out

Play Episode Listen Later Aug 2, 2024 39:07


Glued to the 2024 Summer Olympics? What you won't see on TV is Athlete 365, an AI chatbot for the 11,000 athletes, powered by Intel. Joining us to share the deets is Asma Aziz, Marketing Lead for the Americas at Intel.If you take walks around your neighborhood, how cool would it be to be paid to do so? I catch with Yves Benchimol, CEO of WeWard, an app that lets you redeem your steps for cash, gift cards, or donations to charitiesI also sit down with esports athletes, Rafel “Crush” Davis, the Raptors Uprising Gaming Club's (RUGC) power forward, and Coach Nick, to chat about the importance of a great gaming monitor – including the LG UltraGear OLED familyWe're not quite done yet, folks. Tech life expert Stephanie Humphrey also joins us to talk about cool tools for school!Thank you to Intel, Visa, and Western Digital

Finding Brave
288: How to Recognize Your Success Wound and Heal It

Finding Brave

Play Episode Listen Later Jul 25, 2024 38:13


Do you ever get the sinking feeling that, no matter how hard you work or what you do, it's never enough? Our culture is stuck in an old paradigm that views success as a destination rather than a journey, attainable by only the lucky few at the top. But what if there was another way? For insight into her “new paradigm of success,” we are joined by Brooke Taylor, a Transformational Career Coach for women, former Marketing Lead at Google, and global expert in a phenomenon she has coined the Success Wound, which is the pain high-achievers experience when they mistake their success for self-worth. In this episode, Brooke breaks down some of the most common misconceptions that high-achievers have about success and shares her game-changing methodology to create a powerfully aligned life on your own terms and transform your relationship with success forever. Tuning in, you'll learn about the five types of unfulfilled achievers, how your Success Wound might be driving your “success ideal,” and actionable steps you can take to begin to heal. If you're ready to build a dream career (and an even better life), this episode is for you!   Key Points From This Episode: Defining the Success Wound and how it manifests differently in men and women. [04:57] What your success ideal might look like when it's driven by your Success Wound. [11:16] Common misconceptions about success and the five "unfulfilled achiever” archetypes. [14:16] How to identify whether you're operating from your wounding or your wholeness. [18:40] The sometimes unseen impact of paradoxical expectations of success for women. [23:25] Inherently patriarchal capitalistic cultural notions that inform our success ideals. [27:33] Why we need to shift our being, working, and thinking to heal the Success Wound. [28:52] What a state of aligned ambition looks like and why it's so important. [32:09] For More Information: Brooke Taylor Coaching Brooke Taylor on LinkedIn Brooke Taylor on Instagram   Links Mentioned in Today's Episode: To discover what 1% of female leaders know that you don't, sign up for Brooke's Finally Fulfilled Group Coaching Program! Get proven steps to reclaim your fulfillment, self-worth, and career clarity with her Healing the Success Wound Mini-Course. What type of unfulfilled achiever are you? Find out with this quiz. Read ‘Successful Women Share Advice on How to Overcome Imposter Syndrome at Work'. Check out the ‘Top Career Coaches For Women', featuring Kathy and Brooke! Understand what motivates you to take action with Kathy's Dominant Action Style Quiz. Watch 'America Ferrera's Iconic Barbie Speech'. Get your copy of Never Enough: When Achievement Culture Becomes Toxic – and What We Can Do About It by Jennifer Breheny Wallace.   ——————— IS IT FINALLY TIME FOR A TRUE SHIFT IN YOUR CAREER AND LEADERSHIP? Do you feel ready and excited to make the essential changes you've been longing for in your career but need some empowering support to begin? That help is here! Join me as I coach and guide you through powerful, proven steps that unlock your fullest and happiest career potential. For a limited time, take advantage of my 10% discount for you, my amazing Finding Brave listeners. Save 10% on both my top-rated one-on-one 6-session Career & Leadership Breakthrough coaching program AND my Most Powerful You video training course that will help you close the 7 most damaging power and confidence gaps that are blocking thousands of professionals from the success, reward, and impact they want and deserve. You can participate in both of these programs from the comfort of your own home, at your own pace. Now's the time. Don't wait! Build the career you've been longing for this year. I'd love to help you. REGISTER NOW and use the 10% discount code BRAVEPOD10 to save 10% on these programs TODAY!   Career & Leadership Breakthrough 6-session Program The Most Powerful You Self-Paced Video Training Program   ——————— Need some great podcast production support? Check out We Edit Podcasts! Hi, folks! Kathy here. So, are you thinking of launching a new podcast or have you been at it a while and recognize it's time for more or better production help to create the best podcast you can? I totally understand — I've been podcasting for over 6 years and know how challenging it can be. That's why I'm very excited to share key info about the great product team I'm using called We Edit Podcasts. I've been working with them for well over a year, and I've been so happy with the results! They're a full-service production agency and their services give me access to a wonderful team of seasoned audio engineers and editors who help create a polished, professional sound. And they work hard to ensure that my particular podcasting approach and style comes through in every episode. They also help me make sure my guests are reflected in the best possible light through the creation of terrific show notes, which is an important part of the show for me. Their process is easy and streamlined, and their responsiveness and customer service are terrific too. If you're ready for better production help, definitely check them out and take advantage of their FREE trial episode, allowing you to sample their process and quality to see if it's a great fit for you. I'm confident you'll love them. Just paste this link into your browser: >> http://weeditpodcasts.com/findingbrave

Edge of the Web - An SEO Podcast for Today's Digital Marketer
699 | Cognitive Bias in Marketing w/ Garrett Sussman

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Jul 24, 2024 42:37


Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web!     Key Segments: [00:03:53] Reintroducing Garrett Sussman  [00:04:57] What are AI Overviews on the SERP?  [00:07:37] Understanding Consumer Intent [00:11:01] Garrett's Cognitive Bias Concepts  [00:13:11] EDGE of the Web Title Sponsor: Site Strategics [00:23:25] Serving Consumer Bias [00:27:00] EDGE of The Web Sponsor: Wix  [00:32:24] Can You See Bias Through Analytics? [00:39:31] Final Thought From Garrett

Edge of the Web - An SEO Podcast for Today's Digital Marketer
697 | AI Overview Optimization w/ Garrett Sussman

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Jul 16, 2024 41:29


Welcome back to the EDGE! This week's guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web! Key Segments: [00:03:07] Introducing Garrett Sussman  [00:06:48] Fundamental Changes in Search [00:13:42] EDGE of the Web Title Sponsor: Site Strategics [00:14:59] Google's Shift Into AI  [00:25:55] EDGE of The Web Sponsor: Wix  [00:27:07] How Are AI Overviews Changing The Way Users Consume Information?  [00:33:38] Thinking Through Optimizing for AI Overviews Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/garrettsussman LinkedIn: https://www.linkedin.com/in/garrettsussman/ Resources iPullRank Clearscope Webinar Marketbrew.ai

google ai search web seo optimization volatility wix serps marketing lead sge fundamental changes ipullrank demand generation manager garrett sussman site strategics
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Reducing B2B Marketing Cost per Acquisition by Increasing Brand Awareness

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Play Episode Listen Later Jul 11, 2024 31:00


Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks with Stefan Maritz, Head of Marketing at blackbear.* In this episode, Stefan delves into the paradox of reducing B2B marketing cost per acquisition (CPA) by increasing brand awareness. He shares insights from his extensive experience in the B2B marketing space, offering valuable strategies for modern marketers.Key Takeaways:(02:29) The evolving role of T-shaped marketers in today's marketing teams.(04:59) The importance of education and perception in brand building.(06:11) The need for patience and long-term strategy in brand marketing.(10:18) The significance of creating valuable and engaging content.(14:08) Creative messaging approaches to make B2B marketing less boring.(17:32) Building strong brands through thought leadership and adding real value.(22:43) The importance of organic and direct traffic in measuring brand awareness.(24:51) The need for a balanced budget allocation between performance and brand marketing.(28:58) The long-term benefits of consistent brand messaging and perception building.Resources Mentioned:Stefan Maritz - https://www.linkedin.com/in/stefan-maritz/?originalSubdomain=nlBlackbear | LinkedIn - https://www.linkedin.com/company/blackbearoutsourcing/Blackbear | Website - https://blackbear.global/Insightful Links:https://www.bcg.com/publications/2021/why-brand-marketing-mattershttps://www.lean-labs.com/blog/8-essential-b2b-brand-awareness-activities-every-marketer-should-masterhttps://www.inboxinsight.com/5-reasons-why-brand-awareness-should-feature-in-your-b2b-multi-channel-strategy/*At the time of the interview, he was employed at Blackbear. He has since moved to CXL where he is Marketing Lead.Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

(BIT) Blacks In Technology
BIT Tech Talk Ep. #148 w/ Vera Dureke - BIT Chicago President, Mathematician and Data Scientist

(BIT) Blacks In Technology

Play Episode Listen Later Jun 30, 2024 61:06


On this episode we chat with the President of Blacks In Technology Chicago, Vera Dureke. Vera chops it up with Greg to share her journey as a dynamic professional based in Chicago pursuing her Bachelor's degree in Data Science and Mathematics from Indiana University East. We discuss her role and experience as the BIT Chicago chapter lead, the initiatives she has planned for the chapter as well as diving into her hobbies of collecting vinyl records and crafting with 3D printers.About our guest:Vera Dureke is a professional based in Chicago, currently serving as the Chapter President for Blacks in Technology Chicago. She is pursuing her Bachelor's degree in Data Science and Mathematics from Indiana University East, showcasing her passion for data-driven insights and innovation. In addition to her academic pursuits, Vera takes on the role of Marketing Lead for Out in Tech Chicago.By day, Vera works as a Contract Analyst at CDW, where she excels in analyzing and managing contracts. Beyond her professional life, she is an avid collector with an extensive assortment of vinyl records, Funko Pops, and a flourishing collection of plants. Her creative side shines through as she enjoys crafting with 3D printers, bringing her imaginative ideas to life.View podcast video! 

Elevated Marketing DOT Podcast
EP #134 What types of marketing lead people to search for the name of your company or brand terms?

Elevated Marketing DOT Podcast

Play Episode Listen Later Jun 26, 2024 22:14


In this episode of Elevated Marketing Dot Podcast, we explored various marketing strategies that lead to brand searches. We really wanted to start this conversation because of the increase in zero-click marketing and social media marketing. As forms of marketing do not have a click you need to be aware of how to measure social media marketing and other marketing effectiveness that lead to brand search increases. We discussed the importance of name recognition and using tools like Google Search Console to track brand search volume, which helps gauge the effectiveness of brand marketing efforts.If you'd rather watch or read head on over to https://elevatedmarketing.solutions/what-types-of-marketing-lead-people-to-search-for-the-name-of-your-company-or-brand-terms

Ruff Talk VR
Interview with Asim Ahmed the Global Product Marketing Lead for Peridot / Hello, Dot at Niantic

Ruff Talk VR

Play Episode Listen Later Jun 18, 2024 54:48


Big thank you to all of our Patreon supporters! Become a supporter of the show today at  https://www.patreon.com/rufftalkvrOn this episode of Ruff Talk VR we are joined by Asim Ahmed the Global Product Marketing Lead for Peridot at Niantic! The studio behind arguably the most famous AR app yet - Pokemon Go. Asim joins us today to talk about Niantic's new app on the Meta Quest app lab store - Hello, Dot! A spinoff of the existing Peridot phone app. Listen as we get to know Asim, dive into the making of Hello, Dot, and learn more about what's coming to Hello, Dot!Patreon: https://www.patreon.com/rufftalkvrRuff Talk VR Discord: https://discord.gg/9JTdCccucSIf you enjoy the podcast be sure to rate us 5 stars and subscribe! Join our official subreddit at https://www.reddit.com/r/RuffTalkVR/Hello, Dot Store Link: https://www.meta.com/experiences/25825290007070369/Store Description: Hello, Dot, takes the best parts of caring for an adorable creature (a Peridot) and brings them to life through the magic of mixed reality. In this immersive experience, you'll be able to admire just how visually stunning your Dots are up close, and develop a special bond with them as you play together. Imagine being able to hook your hands under your Dot's arms and pick them up – and then toss them up and and let them float back down into your embrace. Or perhaps your favorite song is playing in the background and you want to have a little dance party with your Dot. Or maybe you want to just relax on the couch snuggled up against your Dot. The possibilities are endless and the joy you'll feel is REAL.Team Credits:Aaron DesinAlicia BerryAnika BenonsAshley RosenbaumAsim AhmedDaiga ShinoharaDavid HollinJessica JungLuis TolosaRachel WindsorRemi SparksShan JiangWill JacksonSend us a text to the Ruff Talk VR fan mail line!Support the Show.

Pajama Gramma Podcast
What's SHE Up To Now Day 2320? Relationship Growth Stories And Chat Marketing Lead Generation Strategies!

Pajama Gramma Podcast

Play Episode Listen Later Jun 5, 2024 4:38


What's SHE Up To Now Day 2320? Relationship Growth Stories And Chat Marketing Lead Generation Strategies! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #relationshipgrowth #lationshiptoSOAP #story

Pajama Gramma Podcast
Chat Marketing Lead Generation Strategies To Supersize Your Business!

Pajama Gramma Podcast

Play Episode Listen Later Jun 5, 2024 5:52


Chat Marketing Lead Generation Strategies To Supersize Your Business! Check in here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #supersizebusinessstrategy #chatmarketingforleadgeneration

Becker’s Healthcare Podcast
Liat Kozuch, Field Marketing Lead at Hyro

Becker’s Healthcare Podcast

Play Episode Listen Later May 23, 2024 10:21


In this episode, Liat Kozuch, Field Marketing Lead at Hyro shares insights into her background & Hyro - an AI powered virtual assistant for healthcare systems, what she is currently most focused on and excited about, advice for emerging leaders, and more.

Reed Between the Lines
Fast-Track Your Audience Growth with Hyper-Relevant Content with Nehal Tenany (Content Marketing Lead, Clari)

Reed Between the Lines

Play Episode Listen Later Mar 27, 2024 101:20


Nehal Tenany is a content powerhouse. She's helped grow multiple billion-dollar tech brands and her own audience of over 70,000 by creating hyper-relevant content.She's a multi-hyphenate— a B2B content marketer, Instagram and TikTok influencer, and the host of the brand new iHeartRadio show, "No Filter Nehal." She's interviewed celebrities on red carpets, created viral content for herself and B2B brands, and inked 5-figure deals with some of the world's largest brands.We get tactical and vulnerable with Nehal as she shares her process for creating highly relevant content, practical advice for landing your first deal, and personal tips for handling burnout and self-doubt. Whether you're looking to grow an online audience, monetize your content, or find balance in your career and personal life, this episode is for you. Tune in for:Nehal's actionable tips on how and when to create hyper-relevant content, viral content, and real-time content to drive audience growth and engagement.Why balancing authenticity, personal enjoyment, and business acumen are all needed for monetary success when it comes to negotiating brand deals. Methods for increasing self-care and balance in your life when you've got a career, a family, and a side hustle you love. There's no room for self-doubt and burnout when it comes to chasing down your goals.Jump into the conversation: (09:00) Growing Her TikTok to 50k(15:00) Lessons Learned From Going Viral(22:00) Relatable Content Versus Educational Content(26:00) Nehal on the Red Carpet(28:30) Advice for Your First Brand Deal(45:00) Avoiding Burnout in Content Creation⬛ Follow Nehal on Linkedin⬛ Follow Nehal on TikTok⬛ Follow Nehal on Instagram⬛ Listen to “No Filter Nehal” on the iHeart Radio appResources:

Product Talk
EP 389 - Product Leaders to Watch: Google Cloud Product Marketing Lead on Navigating Technology and Marketplace Changes

Product Talk

Play Episode Listen Later Mar 22, 2024 27:18


How can product managers navigate technology and marketplace changes? In this episode of the Product Leaders to Watch series with Cognizant Product Director Chenny Solaiyappan, Google Cloud Product Marketing Lead Varun Krovvidi shares his perspective on navigating changes in technology and the marketplace. As a professional with experience spanning engineering, data, product, and marketing roles, Varun provides unique insights into adapting to new disruptors and unlocking new growth opportunities for products. He discusses the importance of understanding user needs and context, as well as the role of storytelling and community, for both product marketing and management in an era of rapid technological change.

Evolved Marketing Podcast
Affiliate Marketing: Lead Magnet, Niches and Pros vs Cons

Evolved Marketing Podcast

Play Episode Listen Later Mar 6, 2024 50:30


In Episode #71 of Evolved Marketing Podcast, Andrei Yermejev and Brian Brewer talk about a variety of topics related to affiliate marketing. First we talk about the difference between giving something away for free vs selling a low ticket front end offer. After that we talk about whether you need a lead magnet or not to be successful with affiliate marketing. Next we clarify how digital marketing and affiliate marketing are the same thing, and how they are different from each other. Finally we talk about some of the benefits of doing affiliate marketing on the make money online niche. Watch us: https://www.evolvedmarketingpodcast.com  https://instagram.com/evolvedmarketingpodcast https://www.facebook.com/profile.php?id=100089972589405

The Mobile User Acquisition Show

Dive into the world of app magic with Ekaterina Gamsriegler on the Mobile UA Show!

Around The Farm - With Clint Chaffer
Preceon Groundbreakers' Harvest Results with Erica Strittmatter

Around The Farm - With Clint Chaffer

Play Episode Listen Later Feb 23, 2024 16:51


In this episode, Tom Verseman interviews Erica Strittmatter, Corn Straits Launch & Marketing Lead at Bayer Crop Science. Erica shares some insight on the Preceon smart corn system trials in 2023. Tune in for this special interview live from Tucson, AZ!

NFT Alpha Podcast
Top Picks for 2024, Punk's Price Action, and the Future of NFTs

NFT Alpha Podcast

Play Episode Listen Later Feb 16, 2024 85:04


On today's episode, Spencer from Spencer Ventures unveils his top 2024 investment picks, including BoDoggos. We analyze punk's price action and explore the meme land ecosystem. Later, we're joined by Tensor's CTO and Marketing Lead, marking our 2024 partnership with the leading NFT marketplace on Solana. Tune in for a professional, in-depth discussion on Tensor's role and what to expect in the crypto landscape this year. Much more awaits as we navigate the dynamic world of cryptocurrency investments and innovations. Tune in live every weekday Monday through Friday from 9:00 AM Eastern to 10:15 AM. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy our NFT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Discord⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Give us your thoughts on the show by leaving a rating. -- DISCLAIMER: You should never treat any opinion expressed by the hosts of this content as a recommendation to make a particular investment, or to follow a particular strategy. The thoughts and commentary on this show are an expression of the hosts' opinions and are for entertainment and informational purposes only. This show is never financial advice.

Clipped
Discovering Rephonic: Innovations in Podcast Collaboration and Insights ft. Becca Butcher | Marketing Lead at Rephonic

Clipped

Play Episode Listen Later Jan 31, 2024 30:46


In this episode, we're diving into an exciting conversation with Becca Butcher, the Marketing Lead at Rephonic. She's here to share her insights into the world of podcasting and how Rephonic's unique tool can help podcasters connect and collaborate. Becca's background in marketing and content shines as we discuss the power of AI in podcasting and the strategies behind content creation. Becca discusses her journey into marketing and how she found her way to Rephonic. She provides valuable insights into the Rephonic platform, which boasts a vast database of over two and a half million podcasts, offering essential data like listener numbers, audience demographics, and more. Becca explains how Rephonic is a valuable tool for brands, agencies, and podcasters looking to collaborate and find the right shows to feature on or promote. Episode Highlights: Becca highlights the usefulness of SEMrush, a tool that allows users to analyze keywords, assess search volume, and evaluate competition.  Becca introduces Rephonic's innovative spider web tool, which allows podcasters to connect with listeners of their shows and discover related podcasts. This feature is valuable for finding potential guests and expanding your podcasting network. Becca shares her responsibilities as the Marketing Lead at Rephonic, which include SEO optimization, industry articles, and finding new ways to promote the platform effectively. Becca discusses Rephonic's new venture into YouTube, where they create educational content related to podcasting. The goal is to provide valuable information and engage with the podcasting community.  Becca talks about how she incorporates AI tools like ChatGPT into her writing process. While she starts by writing content as she would explain it to someone, AI assists in refining and optimizing the text for publication. Becca explains the importance of backlinks in SEO and how they affect a website's ranking on search engines. Rephonic focuses on organic backlinks and building authority within the industry. Episode Resources: SEM Rush ChatGPT Rephonic Becca's Article Featuring an Episode of Clipped Connect With Becca: https://www.linkedin.com/in/rebecca-butcher1/

Everything Ag & Then Some
SaaScriptions - Deere's New Path to Technology

Everything Ag & Then Some

Play Episode Listen Later Jan 27, 2024 46:00


Sam & Chris take the show on the road to Kansas City for the John Deere Precision Ag Business Meeting, and are joined by Jon Ebert and Dan Paschke from John Deere to talk about what's new in the world of Precision Upgrade Kits, as well as the newest path to Deere precision ag technology, Solutions as a Service. What does this new business model mean for Deere customers, and why is it not going to be called a SaaScription? There's an easy answer to that second question.  Dan Paschke: Director of Marketing, Solution as a Service   Jon Ebert: Precision Upgrades Product Management & Marketing Lead

Money Savage
Digital Storytelling with Adetutu Laditan

Money Savage

Play Episode Listen Later Jan 19, 2024 19:25


LifeBlood: We talked about digital storytelling, personal branding, how to think about success when building a brand, the importance of sparking emotions, and how to find your niche, with Adetutu Laditan, Marketing Lead for YouTube in Sub-Saharan Africa.        Listen to learn why consistency is key in developing your personal brand! You can learn more about Adetutu on LinkedIn. Thanks, as always for listening! If you got some value and enjoyed the show, please leave us a review here: ​​https://ratethispodcast.com/lifebloodpodcast You can learn more about us at LifeBlood.Live, Twitter, LinkedIn, Instagram, YouTube and Facebook or you'd like to be a guest on the show, contact us at contact@LifeBlood.Live.  Stay up to date by getting our monthly updates. Want to say “Thanks!” You can buy us a cup of coffee. https://www.buymeacoffee.com/lifeblood

Essential Ingredients Podcast
008: Fun and Funky Blobs— A Tastier and Healthier Take on Candies with Mike Schanbacher and Nicholas Kheny

Essential Ingredients Podcast

Play Episode Listen Later Oct 24, 2023 24:14


"If we're not having fun, we need to stop doing it." —Nicholas Kheny "Work with people only bigger than you and you become a company of giants." —Mike Schanbacher   When it comes to candy, the word "healthy" might not immediately come to mind. However, with the rise of vegan lifestyles, there is an increasing demand for plant-based alternatives, including vegan candy. Vegan candy delivers a guilt-free indulgence, without compromising on taste. These candies are often made with natural flavors and colors derived from fruits and vegetables, making them a more wholesome option that aligns with your healthy choices. Blobs is a better-for-you candy brand founded in 2020 by childhood friends Mike Schanbacher and Nicholas Kheny. The company creates vegan, low-sugar gummy candies that aim to provide an accessible and fun candy option for health-conscious consumers. Blobs gummies contain only 2g of sugar per serving while still delivering bold fruit flavors. Their signature pectin-based recipe achieves a traditional gummy texture without the added sugar or guilt typically associated with candy.  This week's conversation offers inspiration and practical lessons for anyone interested in starting a CPG business. Listen in as Mike and Nick share their journey starting the company together as friends and co-founders; the challenges of developing the right vegan, low-sugar recipe and finding a manufacturer to partner with; Blobs' expansion into retail stores; their upcoming new product launches, and much more.  Meet Mike:  Mike Schanbacher is the Co-Founder and Marketing Lead at Blobs, a better-for-you candy brand. With over 10 years of experience in growth marketing and strategy, Mike oversees all marketing and sales efforts at Blobs. Prior to founding Blobs, Mike worked at several startups helping drive organic growth. At Blobs, Mike leverages his expertise to position the brand as a fun and accessible candy company while creating healthier products. When not working, Mike enjoys spending time with his family in New York. LinkedIn   Meet Nick: Nicholas Kheny is the Co-Founder and Operations Lead at Blobs. With a background in finance and biochemical engineering, Nick handles product strategy, operations, and business development. Prior to founding Blobs, Nick worked on growing several consumer brands through acquisitions and sales. At Blobs, Nick applies his analytical skills to ensure the business runs efficiently while creating great tasting yet healthy candy products. When not working, Nick enjoys spending time with his family in Philadelphia and coming up with new product ideas for Blobs.   LinkedIn Connect with Blobs: Website Instagram LinkedIn     Connect with NextGen Purpose: Website Facebook Instagram  LinkedIn YouTube Episode Highlights: 00:58 Meet Mike and Nick 05:19 Making Candy Healthy 08:25 Launching Business with Fun 12:32 Vegan Gummy Bears 16:37 What It's Like Being Co-Founders 20:24 Potential for Growth  

Fintech Insider Podcast by 11:FS
794. Insights: Managing the wealth of the future

Fintech Insider Podcast by 11:FS

Play Episode Listen Later Oct 20, 2023 50:25


Our expert host Ross Galagher is joined by GoHenry's CEO Louise Hill and fintech and marketing expert Alpa Patel to talk about how our industry is managing the wealth of the future. We take a closer look at Gen Alpha and Beta - who they are and what they expect from their banking services, now and in the future. We also discuss how fintechs can support these generations today, and adapt to these needs to support tomorrow's wealth makers. Since recording this podcast, GoHenry have accounced the launch of a national petition calling on the Government to make financial education compulsory in all schools from primary age. The petition is available to sign on the Parliament website here (https://petition.parliament.uk/petitions/648514). This week's guests include: Louise Hill, CEO at GoHenry Alpa Patel, the former Marketing Lead at Ballooning Nest Eggs and Head of Market/User Research at Kidz Central Station. Fintech Insider by 11:FS is a bi-weekly podcast dedicated to all things finance, banking, technology, and financial services. Our expert hosts, with real industry experience, are joined by the biggest decision-makers, VCs, and reporters from across financial services including guests from Visa, Nubank, M-Pesa, Techcrunch, Starling, and JP Morgan Chase to discuss the latest news, developments, and trends within the industry. Our weekly news show drops every Monday and tackles the biggest news stories, from acquisitions and launches, to regulatory changes and innovation. Then, every Friday our Insights show dives deeper into the hottest topics shaping the industry like web3 and BNPL. Whether you're already immersed in the world of financial services, or just keen to learn more, this is the #1 podcast for you. If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: @fintechinsiders where you can ask the hosts questions, or email podcasts@11fs.com! Special Guests: Alpa Patel and Louise Hill.

So Money with Farnoosh Torabi
1565: Repairing Your Success Wounds with Transformational Career Coach Brooke Taylor

So Money with Farnoosh Torabi

Play Episode Listen Later Sep 13, 2023 35:19


Are you a wounded achiever? Transformational career coach Brooke Taylor shares her personal conflict with her "success wounds" and how to spot the different types of wounded achiever in yourself, how each manifests in your life and impact your career and money choices.  More about Brooke: She is a global speaker and transformational career coach supporting female leaders at companies like Goldman Sachs, Coinbase, Google, Salesforce, McKinsey, across the globe. She is also a former Marketing Lead at Google.  In a crowded career coaching space, Brooke has distinguished herself as “the expert” in helping transform the lives and careers of high-achieving female leaders. Using a combination of Brooke's personal experience and expertise modalities, Brooke breaks down what she calls women's deeply ingrained “success wounds” and decouples their identity from their achievements, enabling her clients to scale their income, land promotions 200% faster, negotiate greater raises, and 100% of clients seeking a new job have landed one, all while gaining inner freedom and healthier narratives in the workplace. Learn more about your ad choices. Visit megaphone.fm/adchoices