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Don’t miss the marketplace revolution! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode of the Ultimate Partner Podcast, Vince Menzione sits down with AWS Marketplace leaders George Maroulakos and Arif Razvi to uncover the rapidly shifting ecosystem of technology procurement and partner transformation. They dive deep into the evolution of buyer experiences, the critical necessity of executive alignment, and how agentic AI is redefining software discovery and consumption. If you want to accelerate deal velocity and ensure your business isn’t left behind, this conversation outlines exactly why integrating the AWS Marketplace into your core co-sell motion is no longer optional. https://youtu.be/Avp0sIyxRU8 Key Takeaways Embracing the AWS Marketplace should be viewed as a natural extension of your co-sell motion, not an interrupt-driven exception. Successfully leveraging the marketplace requires top-down executive sponsorship to overcome internal friction across legal, finance, and revenue operations. Partners must prepare for global expansion by ensuring local entities and currencies are wired up to meet buyers where they are. Agentic AI and natural language queries are leveling the playing field for software discovery, moving beyond traditional SEO-driven presence. SaaS pricing models are shifting toward consumption and outcome-based structures, demanding highly detailed product metadata. The speed of deal closure is drastically increased when partners are prepared to transact seamlessly through the marketplace. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags AWS Marketplace, partner transformation, buyer experiences, hyperscalers, co-sell motion, revenue operations, strategic alignment, agentic AI solutions, outcome-based pricing, metadata optimization, software discovery, private offers, global expansion, deal velocity, cloud centers of excellence. Transcript Arif Razvi and George Maroulakos Audio Episode [00:00:00] George Maroulakos: From my perspective, think about marketplace as a why not as opposed to a why. [00:00:06] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:17] Arif Razvi: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. [00:00:22] Arif Razvi: And each week I sit down with leaders at the intersection of technology, [00:00:26] Vince Menzione: partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:39] Arif Razvi: It is the strategy because being in the room changes everything. [00:00:44] Arif Razvi: Let’s start. [00:00:48] Vince Menzione: I’m excited to, because we were talking about some of this earlier with Matt, but I thought this would be a great conversation. I’m gonna ask each of you to introduce yourselves, George and Arif, and your roles. ’cause you have two very unique roles. Uh. Contrasting roles, I would call it, within the AWS Marketplace Organization. [00:01:06] George Maroulakos: Yep. Happy to do so. So I think Vince just didn’t wanna say my last name, so that’s why I’m gonna introduce myself. Mayor. Very, very good. So Mayor Laki, George Meki, pleasure to meet. Hey, I can say that, uh, all of those that I haven’t met before, lots of familiar faces as well here. Uh, so it’s really great to see. [00:01:21] George Maroulakos: Uh, I’m part of the AWS Marketplace team and our center of excellence. That focuses on buyer experiences. So like why is a buyer guy here in this partner session? And I think, you know, I’m gonna help to try to bring some perspective around what our buyers see as the value for using marketplace and. [00:01:40] George Maroulakos: Working with all of these great partners that are here in the room and, uh, you know, the experiences that we see in helping to drive, you know, the blood to all organs. I’m using that a lot, Alison, to copyright it. It’s, it was really good. I love that, that analogy. But, um, for, but for both our partners as well as for our customers. [00:01:59] Vince Menzione: That’s awesome. [00:01:59] Arif Razvi: Hey everybody. I’m Arif Roski. I’m based here in New York City, although I’m a Celtics fan. Um, uh, go, go. I, I still supported the Knicks through the championship and I’m very happy for them. So excited to be here. Excited to be among, uh, other channel and alliance leaders. I’ve spent my entire 25 plus career in channels and alliances. [00:02:20] Arif Razvi: The last seven years, uh, on AWS marketplace where I lead, uh, a couple of functions. One is I support all of Matt Ian’s feature launches. So from a go-to market perspective, uh, I support his launches. I also focus on international expansion of marketplace. So, uh, Matt alluded to this earlier. I’ll mention some, I’ll talk about some stuff in a little bit. [00:02:39] Arif Razvi: And then, uh, we do some deep engagements with some of our most strategic partners to help them accelerate and unblock their marketplace business. By embedding a subject matter expert from my team into their organization to really help drive, uh, adoption of marketplace. [00:02:55] Vince Menzione: So important. Both of your roles. [00:02:56] Vince Menzione: By the way, this is standout roles. I, you know, I. I don’t want to get into trouble here. I talk about other hyperscalers, but I said this with Matt on stage earlier. You guys have been at the forefront of driving marketplace in such a strong way, having somebody who’s customer focused, right? And that lens is so important. [00:03:15] Vince Menzione: I don’t feel, I feel like that’s missed so many times. And then you also have. You know, quite a bit of an important role here in terms of what you’re doing in embedding resources. ’cause a lot of times people get lost in the process and it seems to be the, the common currents. So, um, really great both sides of the same equation here, right? [00:03:33] Vince Menzione: Buyer led, partner built, uh, let’s start George here. Um. Let’s talk about how buying has changed. Right. We go back to the early days of marketplace. It felt like it was a listing at first and it started to become important. Organizations like Work Span started to come to fruition and started to drive, at least in my part of the world. [00:03:53] Vince Menzione: And then we started talking a lot more about Marketplace. And of course the, the cus customer commits really started driving things in a different direction. You’ve got the customer, so talk about what your journey’s been like. [00:04:05] George Maroulakos: So I’ve been with Marketplace nine and a half years, which is pretty long time since the beginning of it, and watching the evolution of, of where things have come and where they started. [00:04:15] George Maroulakos: And I remember, uh, I was covering the, the northeast region when I very first started and working with, uh, you know, different enterprise accounts and financial services and, and, and healthcare and life sciences, and talking about this. This creation that occurred called, called AWS Marketplace, and even folks within AWS didn’t really know what that meant or how to talk about it or sell it. [00:04:38] George Maroulakos: So there was this creation of a infield based business development function to help supplement the account teams and the value and the importance of marketplace as a part of a customer’s AWS journey. And when I first started the, the, the highest, uh, or most frequently subscribed to products that existed were. [00:04:57] George Maroulakos: Uh, Amazon machine images a amis and it’s very specifically open source amis. So think of Bantu or Cintas as the predominant things that were being subscribed out of marketplace. So, um, by definition, not really revenue generating. You’re, these are not the a hundred million dollar transactions or the billion dollar club that we talk about today. [00:05:19] George Maroulakos: It was very much helping. The builders go again, go back 10 years, uh, who are just getting started with the cloud and how could they find partner solutions that they trusted or that they felt were secure and helping them to start to build out and migrate their workloads into, into AWS. Um, so I existed before the. [00:05:39] George Maroulakos: Very first private offer was transacted. Nice. Um, there’s actually a, a gentleman towards the back, uh, who helped with one of our very first private offers. I see you back there, Joe. Nice, nice. Um, so we, we worked on, uh, uh, uh, really big transaction with, uh, with, at the time AppDynamics, uh, and, and helping to get. [00:05:58] George Maroulakos: You know, a customer really up and running with their implementation that, so watching over the 10 years from, you know, the builder mentality of, of getting started with the cloud to really embracing all kinds of partner based, um, solutions that go along with AWS. It’s really been, uh, you know, a, a rocket ship you referenced earlier, moving to the top right quadrant, if we want to use the, the Gartner analogy, and I think we’re at another. [00:06:24] George Maroulakos: Inflection point because with what’s going on with Ag agentic solutions, the way that our customers are finding and discovering different partner solutions is better than ever I would think. And I think it gives much more of a equal opportunity in playing field for all partners of all shapes and sizes because you’re not driving your presence based on SEO or whether or not you have the best Google search results. [00:06:53] George Maroulakos: With AgTech and how you differentiate your solutions, you’re gonna be able to really get yourself in front of more customers more quickly. And as Matt talked about earlier, the, the, the really big penetration that we’ve seen thus far is real, is on the discovery piece, the, the research area, the pre-purchase activity, so validate what’s available. [00:07:13] George Maroulakos: So I think marketplace has really evolved over the 10 year, nine and a half years-ish that I’ve been there. And I think it’s gonna continue to change here in the coming months ahead. Yeah. [00:07:23] Vince Menzione: Any predictions? [00:07:25] George Maroulakos: Yeah, I, I think, you know, the, I, the, the importance of marketplaces is only going to continue to grow. [00:07:32] George Maroulakos: Uh, and I think we’re going to see, you know, even more innovation and expectation from our customers on being able to find the right solutions and being able to procure and deploy them as quickly as possible. [00:07:44] Vince Menzione: Nice. Arif, from your side. Partner transformation. So, you know, embedding resources with the partners. [00:07:51] Vince Menzione: Right. So you basically help kickstart a lot of the, the efforts, right? George? George is looking at it from the customer side, and then you’re kick-starting it on the partner side. [00:08:00] Arif Razvi: Yeah. Either kickstarting it, uh, on the initial stages with a strategic partner. Yeah. Or accelerating their adoption of something that’s already there. [00:08:07] Arif Razvi: Right. So what we’re seeing, what I’m seeing a lot of more recently is partners who say, I didn’t know you had capabilities for us to sell into Korea or Japan, or we just, we just launched India. Yep. Matt alluded to this easier, uh, earlier that we’re making it easier for partners to expand globally. And now partners are realizing, wait a minute, I can match my. [00:08:26] Arif Razvi: Uh, my business processes on marketplace, so revenue recognition, tax collection, locally, local invoices, and now they’re starting to set up multiple entities outside the US to meet those buyers, uh, where they are. [00:08:41] Vince Menzione: Nice. And you mentioned having these resources. How do you determine who gets resources and who? [00:08:47] Arif Razvi: Well, there’s, uh, staging and there’s, uh, there’s qualification mechanisms we use. We work with the PDMs for the partners. So any PDM, uh, any pd DM managed partner can be nominated for, uh, what, what we call a compensation. [00:08:59] Vince Menzione: So you’re overlaying that organization sense. [00:09:00] Arif Razvi: We’re overlaying the PDs. We’re not replacing, we’re only doing time bound sprints to unlock very specific activities. [00:09:05] Arif Razvi: Very [00:09:06] Vince Menzione: cool. So it’s not a poll. Yeah. Cool. You’re not, you’re not there forever. [00:09:08] Arif Razvi: No. [00:09:08] Vince Menzione: You’re there to get the job done. We [00:09:09] Arif Razvi: did that before. Uh, yeah, we’re, we’re doing short sprints now. [00:09:12] Vince Menzione: Yep. Let’s talk about how the buyers are using marketplace. You’ve done some really in, we talked about this earlier with Matt, but we’ve talked about some of the innovative things you’ve done. [00:09:21] Vince Menzione: You know, being, being able to embed into a website and in the storefronts. All these things seem to be unique to AWS. Talk to us about how the buyers are using the marketplace today. And [00:09:31] George Maroulakos: yeah, I think, you know, Matt talked about earlier the. Pre the, the preconception around why customers use marketplaces for the financial incentives, the, the financial benefits that go along with it, whether it’s direct incentives that are associated with the individual product that’s out there, or the Association of Marketplace to our private pricing agreements and the ability for. [00:09:55] George Maroulakos: Transactions that occur in marketplace to count towards those commits. Um, I’m gonna amplify a, a particular point that Matt made, uh, in his talk that, you know, we have many more customers who do not have PPAs with AWS than those that do. And the volume of transactions that take place in marketplace. [00:10:11] George Maroulakos: Dwarf, uh, in volume from those that, uh, are occur from our PPA customers. So yes, there are very large transactions that occur and there is Ben financial benefit that goes along with it. But there’s many other value points that our customers find from discovery. From ease of use, from consolidated billing, from post-purchase, um, you know, management and governance that goes along with it, and reconciliation that’s available, that’s, that exists. [00:10:36] George Maroulakos: Um, you mentioned storefronts. I’m really excited. That was one of the most exciting launches. That’s why I reminded him when he was talking about it, uh, around, you know, what that means. And it’s both a presence for, um, our partners and being able to create their own storefronts on behalf of, of customers or within their own property, but also for our buyers directly too. [00:10:54] George Maroulakos: Take that next generation of something that was previously, you know, our private marketplace and curate a catalog that is very specific and intentional for the things that they’re interested to innovate with and the partners that they’re interested in using. And so I think meeting our customers where they’re at. [00:11:10] George Maroulakos: And being, you know, marketplace anywhere and everywhere is I think really important for our customers. And then the other aspect, you know, in terms of how our customers use marketplace, there’s more than one persona at our customer that we need to be, be, be aligning with. Right. Interesting. We typically talk about procurement and the value points that procurement find in marketplace, but just as important as, as the technologists. [00:11:32] George Maroulakos: It’s the Cloud centers of Excellence. It’s the innovators who are looking for those business applications or those infrastructure solutions that exist and making sure that we have the right things from the right partners available to them. So we see value all over the place with our customers and how they inter interface with [00:11:47] Vince Menzione: more. [00:11:47] Vince Menzione: You brought up something really interesting, insightful, is the fact that all the different personas in the organization that are touching the marketplace, right? [00:11:54] George Maroulakos: And it’s at different points of the journey, right? Yeah. So while there may be early discovery and research and experimentation going on from, you know, the technologists or, or, or the, or the, the, the business application owners, um, as it progresses through the, the, the. [00:12:09] George Maroulakos: The opportunity lifecycle procurement and sourcing and legal, and the shared services then become a more important part of, of making sure that we get those opportunities closed and launched. [00:12:18] Vince Menzione: Yeah, and that was one of the things we were talking about earlier is the fact that how, how, uh, it, it, the work arduous it could be. [00:12:25] Vince Menzione: To go through that whole process at a customer side. Right? ’cause they have to. [00:12:29] George Maroulakos: It is, and and you know, I think when Cloud first got started, it was quite scary for procurement, right? It became another version of Shadow it. And we were seeing things that were getting purchased on P cards because they could quickly stand up infrastructure versus waiting for the IT team to do it. [00:12:44] George Maroulakos: And so now you introduce all of these other things that. Procurement kept near and dear to their heart, and here comes another wave of, is this truly positive disruption? Is it going to affect what’s, what I’m doing affect really my goals and objectives of supporting the company. And as you, you know, you continue to express the value of marketplace, they start to see, hey, this is actually very complimentary and helped me can get better control and governance in a way that I. [00:13:11] George Maroulakos: Perhaps didn’t have before with what was going on inside the cloud. [00:13:15] Vince Menzione: So this is a question for both of you actually, but I was thinking about these partners in the room and what did they get wrong? Like what are they doing? Like what are the things we always talk about, things that they’re doing right? [00:13:26] Vince Menzione: We’re having the happy talk about all the great success that’s been going on, but what is your advice to partners that maybe are not getting it right? Like what, what, what are the things you see that. The easy stumbling blocks that could be fixed. [00:13:38] Arif Razvi: Yeah. Well, probably the easiest is, uh, waiting to talk about marketplace at the last minute and not making it part of the full commercial journey [00:13:45] Vince Menzione: Yeah. [00:13:45] Arif Razvi: That the sellers will go through. Right. So, um, but that includes being able to have those internal conversations from the executive level, getting that executive sponsorship from marketplace upfront. That filters down through the rest of the organization. So you’ve gotta get rev ops teams, finance, legal, you know, the marketplace terms, the, the standard, uh, contract that goes into your listing has to be approved by legal. [00:14:08] Arif Razvi: Uh, and then you get down to the sales teams, making sure that you’re not penalizing sales teams for doing transactions on marketplace, which will create friction, then meeting buyers where they are, right? So local entities, local currency, um, having all that wired up. Uh, I met with a, a partner yesterday at Summit who is literally wiring up 10 new regions, 10 new entities in 10 new locations on marketplace in advance of what they know is a pipeline that’s going to be building into those regions. [00:14:37] Arif Razvi: So they’re getting ready and not waiting for the last minute for marketplace. [00:14:40] Vince Menzione: I love it. And the internal, go ahead. [00:14:43] George Maroulakos: Yeah, I, I echo definitely what Arif was saying and I think the, the other aspect of that is that our customers shouldn’t feel like it’s more painful. To use marketplace versus they would any other way. [00:14:54] George Maroulakos: And so whether that shows up in pricing, it shows up in awareness of what marketplace is and isn’t, or what it can or cannot do. Um, whether it’s introducing it naturally or it’s this, oh, by the way, on the end, like the, the more. Integrated marketplace is as a part of your co-sell motion, whether you’re doing it directly on your own or through a reseller or with AWS or all of the above. [00:15:17] George Maroulakos: Um, it’s, it should be a natural extension and a value point that you’re bringing to your respective customers, not some. Interrupt driven or, or exception based activity that goes along with selling your, your, your, your solution. [00:15:31] Vince Menzione: Why do you think customer, some customers or some partners are held back or what, what, what is, is it a mindset? [00:15:38] Vince Menzione: I mean, I talk about the principles, you know that, but like, is it mindset? What is it? Is it, [00:15:42] Arif Razvi: it’s, it’s internal. Friction. Yeah. A a a lot of what I see, especially in these, in, in embedded engagements is the amount of, you know, I have a lot of empathy for this room, right? Because you are the ones that have to go internally and navigate all of these stakeholders to be able to convince them that marketplace is the route to market. [00:16:01] Arif Razvi: It’s the preferred route to market, and it’s the way that a AWS wants to co-sell. With its partners. And that’s a hard thing to do if you don’t speak the same language that the tax legal, rev ops, finance, accounting, because everything changes. When you start doing transactions on marketplace, your revenue is booked differently, right? [00:16:20] Arif Razvi: It’s booked as a w from AWS and not from the, you know, from the, so things change and having that conversation is often challenging. Uh, we are working on some tools that will help make that conversation easier. Um, and we’ve already written blogs, and again, there are mechanisms that your partner managers have internally that they can request support and guidance. [00:16:43] Arif Razvi: Uh, and we’re happy to provide that. [00:16:45] Vince Menzione: What needs to change so that marketplace becomes a true go to market engine. [00:16:49] Arif Razvi: Top down, top down, top down where, where I’ve seen the most success. From a partner is where they’ve gotten strategic alignment at the executive level. That marketplace is the way we are going to, uh, sell globally. [00:17:02] Arif Razvi: Right? Then that starts to filter down, as I mentioned earlier, into the different teams and yes, it is a journey and you may start with the US or if you’re EMEA based. Partner, you may start with just amea, but eventually you will start to expand your, you’ll want to expand your business. Um, and marketplace is a great place to do that because we have all of those mechanisms globally to help you scale without adding incremental resources to handle the tax or the compliance or the invoicing and collection and all that stuff. [00:17:30] George Maroulakos: Yeah. I’ll add to that because I’m gonna steal a second thing you said, Allison, about centering around a customer. I, I loved a lot of Allison. Come on now. I’ll be your hype guy. I absolutely, but, but, but the but demand will drive supply. And I think to what you were talking about, Arif, when are customers, when. [00:17:46] George Maroulakos: Our customers come to you about wanting to use marketplace. Yeah. How are you ready to adapt to that? How are you ready to respond to it? And if it becomes a disjointed, not centered around a customer, bespoke based, independently based interaction with the customer, everybody loses. Versus if you’re ready to embrace what that means and how to make that as good of an experience, if not better, versus how they might have traditionally procured your solution and deployed it. [00:18:13] George Maroulakos: Um, now we have a much better together story. So I think understanding that customers more and more are going to use marketplaces, particularly AWS marketplace, and want to make use of partner solutions that embrace marketplace as a part of their way to procure and deploy. You have a much better chance of being successful with them. [00:18:33] Vince Menzione: You know, it made me think about this. Is there a seminal event? Like I think about, I think back to COVID changing buying behavior, right? I’m, we’ll use AWS, an example, three boxes show up in my house every day, right? That didn’t happen before. We used to go to the store. Is there a seminal event we’re waiting to happen? [00:18:50] Vince Menzione: I, I know that the millennial buyer, we talked about this earlier with Matt, is the new buying persona. Over 50% of buyers are millennial and they’re used to doing comfortable with phones and trust Is all there. Is there something else we’re missing or what do, what do you think’s gonna happen? [00:19:03] George Maroulakos: I really think it’s what in front of us right now. [00:19:05] George Maroulakos: Yeah. Vince, I think what. Agen solutions, what Agen SaaS offers, what the power of information and research that’s now directly available to customers versus maybe indirectly available through consultancies or deeper research. Um, the velocity of what our customers are going to be able to do and with partners that they may not have even heard of right before. [00:19:32] George Maroulakos: You know, they started their journey. I, I think this is a present day. Inflection point. Yeah. Um, going back, you know, over the past several years, the advent of supporting private offers I think was a pretty big milestone for marketplace. It allowed for our partners to be able to. Work through customized terms and conditions and commercials that were important for a particular opportunity in a customer. [00:19:54] George Maroulakos: But today, the here and now I think becomes the next inflection point for the success of marketplace. [00:19:59] Arif Razvi: That would [00:19:59] Vince Menzione: Go ahead. [00:20:00] Arif Razvi: I was just gonna add on top of that, but partners need to be ready for that. Right? And if they’re not ready to accelerate a deal and get it closed in days versus stalling it for weeks to negotiate. [00:20:11] Arif Razvi: Yes. Like they’re not gonna stand. Customers are not gonna stand for that. So partners need to be ready to move quickly. If you think about all the innovations that Matt is delivering for Marketplace and Partner Central. They’re about accelerating co-sell. They’re about accelerating deal velocity. They’re about, we know f from, from the Forrester studies and others that we presented, that we’ve made public that the deal value goes up when you’re dealing with marketplace and co-selling with AWS. [00:20:36] Arif Razvi: So how can we just accelerate that? Yeah. Partners need to be ready for that and move quickly. [00:20:40] Vince Menzione: And you use partners in sort of a, you know, plural sense, but I think about those organizations as so many multifaceted. We talked about finance, we talked about all of different functions in the organization. [00:20:51] Vince Menzione: What are you doing to help that? I mean, we talked about you’re doing a lot of readiness work, but I do feel like there’s a lot of evangelism still to be done internally with those organizations. How do you think about [00:21:02] Arif Razvi: that? Yeah, we, um, obviously events like this are fantastic mechanisms to at least get the conversation started and get your head thinking about what you need to think about. [00:21:10] Arif Razvi: But we have other activities. We have, uh, rev Ops squads, right? So revenue operations teams, and we bring them together, uh, around the world op, uh, ops squad, which is operational teams, so deal desks and others that help them, uh, understand the capabilities that marketplace can bring to accelerate deal velocity. [00:21:28] Arif Razvi: And then we have, like, obviously other events like the, the, uh, marketplace Seller Conference in September where we bring marketplace sellers together and give them, you know. Guidance. And so there are ways to get this information beyond just like getting somebody from my team, of which there are very few as you, you know, as we start to, to consolidate down. [00:21:47] Arif Razvi: But um, but they are available and there’s other mechanisms and we’re happy to share those out. [00:21:50] Vince Menzione: Nice, nice. Well coming here doing this and we’ll make a podcast episode out of this as well. Can you hear. I hear us all, uh, because I do think it’s important to get in front of, especially the Chief Finance Officer and operations and all those different departmental heads who aren’t really embedded into, like, they don’t come to these events. [00:22:07] Arif Razvi: Yeah. And they also don’t log into Partner Central. That’s right. So how do they get this information right? Yeah. So we have to one to one it with them. Yeah. But that doesn’t scale when you think about what’s gonna happen now with this next wave of GSIs and sis and, and others coming onto Marketplace who hadn’t been there. [00:22:22] Arif Razvi: Yes, they’re gonna need the same guidance. Yeah. So we have to start thinking about what we’re building is AI tooling to help with those conversations. [00:22:28] George Maroulakos: Well, and, and you know, if, when I think about it from, from our buyer’s perspective, even just yesterday we held a, a couple of round table discussions with some procurement leaders that were, we’re here for the summit and, you know, we do a lot of enablement and, and awareness. [00:22:42] George Maroulakos: With alliance leaders at our partners, and that’s certainly a, the tip of the spear of getting the conversation started, but it’s not enough. And one of the things that we hear from our customers is. Well, you may have a great partnership with particular partner A, but the individual experience that I had with that sales rep doesn’t match that. [00:23:02] George Maroulakos: And so yeah, the evangelism and the awareness, yes, and the understanding of marketplace has to go beyond just the alliance team. You guys are the amplifier to it. But the folks that not only are in the back office and all the, the, the operational teams, but on the front lines and field sales need to also understand and embrace, not understand all the features and capabilities of marketplace. [00:23:25] George Maroulakos: AWS needs to handle that, but understand how marketplace fits into the co-sell strategy in what’s going on for that particular customer is very, very important to make sure our customers get the right experience. [00:23:37] Vince Menzione: Well, I think Arif, you mentioned this earlier about compensation models. And that’s a, that’s a factor too. [00:23:42] Vince Menzione: ’cause people, people, um, they’re fearful of change. They’re fear, fearful of compensation changing. Especially, especially sellers. I, um, again, that’s a coaching area. [00:23:54] Arif Razvi: Yeah, it’s a coaching area. Um, it, it, it is, um. It’s probably one of the easier ones to solve. Um, and, and, and, you know, we have these conversations with partners about net, uh, cost neutral or uh, seller neutrality and things like that. [00:24:06] Arif Razvi: Once you show them the economics of how AWS can increase their deal value, those economics sort of, they go away. The problems go away, but they, you have to get in front of those. Uh, you know, senior leaders, the CROs and the CFOs, to have that conversation to then go, okay, I get what’s going on here. I get why I’m paying. [00:24:23] Arif Razvi: The listing fee is, is about funding all of these marketing activities that we do for our partners, right? [00:24:29] George Maroulakos: Well, and then you use the word neutrality. The other end of that neutrality problem or, or, or challenge is the pricing that goes along with the opportunities that are made available to customers. [00:24:38] George Maroulakos: And so to one of your earlier questions on points of friction or what, what stops it from taking off further? When, when partners and our customers have a disconnect on. What they’re expecting to pay when they use marketplace, or if there is a unnatural cost that goes along with procuring that solution through marketplace. [00:24:57] George Maroulakos: That also tends to bring a, a pretty bad experience, not only for that opportunity in front of them, but for respective opportunities that may, may be in play thereafter. So thinking about not, you know, having an a, an unnatural experience for our customers relative to pricing as well as compensation and, and everything else is, is also very important. [00:25:17] Vince Menzione: So we’ve got a few minutes left, and we haven’t really touched on ag agentic AI and agen AI solutions. A little bit different than the SaaS solutions per se. How, how are these solutions brought and sold differently than SaaS? [00:25:30] Arif Razvi: Uh, well, as Matt said, the SaaS apocalypse is not real. [00:25:34] Vince Menzione: Yeah. [00:25:34] Arif Razvi: Um, he doesn’t, I’m glad to hear that, nor nor do I. [00:25:37] Arif Razvi: Um, I, I think what, you know, where, where SaaS has been very user seat based, you’re moving now to a world that’s gonna be more consumption based or outcome-based pricing. And so that’s really changing the dynamic and I think partners need to think about what does an outcome-based, uh, pricing model look for My particular. [00:25:55] Arif Razvi: Um, product, uh, Zendesk is a good example of, Matt published a blog, uh, earlier this week, I think it was, where we, we referenced Zendesk pricing on closed tickets or, or resolutions to tickets, right? For, for outcome-based pricing. So I think we need to think about on the pricing side, how to reprice, how to think about pricing. [00:26:13] Arif Razvi: But on the discovery side, thinking about what your, what your listing looks like, it’s no longer about marketing copy. It’s about, it’s almost, I was talking yesterday about being an API contract. ’cause the agent needs to have all the details that a person doesn’t necessarily need to have in order to make a recommendation that your product is the best fit based on the technology that’s underlying that, where it’s gonna fit in the infrastructure. [00:26:37] Vince Menzione: So three and a half minutes left lightning round. Um, but seriously, what, what if I’m in the room or even any, any partner that’s listening today, what do I need to change in the next 30 days? [00:26:50] George Maroulakos: From my perspective, think about marketplace as a why not as opposed to a why. And if you change your mindset around marketplace can be better together in helping to accelerate and expand your opportunities with our mutual customers. [00:27:03] George Maroulakos: You’ll get a whole lot more value out of it. You’ll get away from the fud in the system or some of the traditional roadblocks that you either have been or could be encountering when you think about marketplace, uh, together with your, with your solution. So think about the why not think about the value that the, the, the total solution can bring to our mutual customers and integrate it much more naturally into your total sales motion. [00:27:26] Vince Menzione: Nice. [00:27:27] Arif Razvi: I would say maybe three things. One, um, don’t just sell globally. Operate locally. Think about how your buyers wanna buy and then meet them there, right? As a partner, even if you’re doing CPPO transactions, um, you know, meet them in the location. Number two, top down, go get that executive alignment so the problems start to disappear, or at least are easier to manage when you’ve got that executive alignment. [00:27:51] Arif Razvi: And the third was, uh, don’t wait till the last minute to introduce marketplace. Work with your sales teams to make sure it’s part of the early conversation versus no procurement leader wants to know at the end of the day, oh wait, it’s coming. I gotta deal with this marketplace thing. They don’t wanna deal with it on the buyer side. [00:28:06] Vince Menzione: No, absolutely. Alright, we’ve got time for like one question in the back. Is that Eric? Yeah, that’s [00:28:12] Guest: me. [00:28:13] Vince Menzione: Hey. [00:28:14] Guest: Hi, Eric Rosenstein, um, with Cornerstone Strategy XAWS. So George, you talked about, uh, tools around that customers can use to research for self discovery. So what guidance, uh, first of all, like what capabilities are these tools gonna bring and what guidance would you give an industry specific ISV? [00:28:36] Guest: So someone that’s focused on law enforcement or private equity. That solution may be Angen solution, or it may be something more SaaS related. What guidance would you give an ISV to think about how to best leverage those tools? Is it metadata? Is it like. The outcome that your solution’s gonna drive, how would you tell ’em to best utilize those coming tools? [00:28:58] George Maroulakos: Yeah, excellent question and, and I think this is gonna, going to continue to emerge in the days, literally in weeks, weeks ahead. But recently, I, I’d say over the last six months, the advent of agent mode I think has been a game changer and the ability for our customers to use marketplace directly to research. [00:29:18] George Maroulakos: Efficiently what’s in our catalog. Prior to that, we had a category based. Old school based, search based category, click through way, which became very buried beyond the first page for any solution that was out there. Now with natural language query and the ability to propose, what am I specifically looking for, it gives partners that were on the first page or the last page in equal opportunity to be surfaced. [00:29:48] George Maroulakos: So then for a partner being able to do many of the things you just enumerated. Better metadata, better keywords, better description and differentiation for what your solution offers allows for the Ag agent search, whether it’s natively within AWS or outside of AWS through Claude Chat, GBT Crock Pick your, your, your agent of choice. [00:30:10] George Maroulakos: To be able to identify and know that your solution’s available. [00:30:13] Arif Razvi: And from a partner side to your question, I would say, uh, rich metadata, uh, both so that agent mode can find it. Yeah. Use cases, problems, it solves, you know, uh, technical specifications, pricing where you can, right. So that agents can really understand the solution, uh, that the buyer is, um, is looking for. [00:30:33] Vince Menzione: GEO is. [00:30:37] Guest: Perspective should be like as detailed as saying, so this agent is gonna act on these various data sources. [00:30:44] Arif Razvi: Yes. [00:30:45] Guest: Bringing it all together to drive that outcome that you want the agent [00:30:48] Arif Razvi: drive, if you can include what it needs to connect to in order to deliver that outcome as part of the listing. [00:30:53] Arif Razvi: Absolutely. ’cause the agent will want to know. For sure. [00:30:57] Guest: Thanks. [00:30:58] Vince Menzione: Alright, we are at time and this was a great session. [00:31:01] Arif Razvi: Thank you Vince. [00:31:01] Vince Menzione: Great to see you, George. George and I grew up, uh, five miles away from each other and went to the same college. I love it. Great to, great to spend some [00:31:09] Arif Razvi: time with you, George. [00:31:11] Vince Menzione: Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. Subscribe where you listen, and head over to the ultimate partner.com. For show notes related content and the resources for this episode, and if you haven’t already, now’s the time to register for the Ultimate Partner Live Event in Reston, Virginia, October 26th through October 28th. [00:31:38] Vince Menzione: Until next time, keep showing up in the rooms that matter because being in the room changes everything.

Google quietly shipped four new ad formats inside AI Mode, and almost nobody covered it. We did. Plus: a $13 CPC on ChatGPT ads, and Memrise's growth agent that lives entirely in Slack.CHAPTERS00:00 Cold open03:06 Welcome — Victoria joins, Polina returns04:24 What's on the show today05:30 WATERCOOLER: Sonnet 5's price hike and Fable 5's return07:38 Token-maxing culture and the hidden cost of the price hike10:16 Ford rehires the people it fired — to train the AI12:47 Why the most elementary AI framing gets the most buzz14:27 Benchmarking models on price, speed and quality before you buy15:12 Product Hunt's June: the top tools were integrations, not standalone AI17:30 The core stack nobody has replaced (and why Slack survived)22:14 The vibe-coded app problem: broken back ends, ToS exposure, $20 lessons26:01 Cannes Lions: the agency billing model everyone admits is dead28:02 Creator activations go niche — eyeballs over follower counts28:45 Why Victoria skipped Cannes, and the CEO as the next creator31:04 Celebrity clout vs. an actual event strategy33:40 AI's image rehab in marketing, and the founders paying for their own message36:06 SheaMoisture flipped the creator brief39:21 Why YouTube mid-roll ad reads stopped working40:42 Google's AI Mode ads — the story nobody covered43:03 Four new ad types, and what a business owner is actually signing up for44:43 A $13 CPC on ChatGPT ads46:10 Could ChatGPT just run an affiliate network instead?49:44 MARKDOWN: Lizzie Lawley, Head of Applied AI at Memrise50:20 From pilot, to AI companion platform, to Wombat, to Memrise53:39 The system map: every input feeding the growth machine56:00 Core principles: context first, cheapest capable model, disagreement as a feature56:36 "Months of work in hours" — what it actually saved58:36 The loops: synthesis, experiment shaping, prototyping, build ticket, human gate1:00:41 Live demo: "It's just Slack, baby"1:03:10 How the agent gets fresh context every single night1:06:04 OpenClaw V1, then real engineers rebuilt it1:07:06 The failures: how expensive it got, real quick1:08:32 The model pricing tier system, tier by tier1:11:19 Where the user interviews actually live (it's Google Docs)1:13:59 The bot that spammed banana emojis, and what it taught her1:15:54 Claude Design as a starting point for growth people who can't design1:17:35 Why we skipped Hot Button this week1:18:27 ADAHOLIC: the rules1:20:22 Round 1: Ed Sheeran, a posh restaurant, and way too many forks1:23:33 Round 2: red key, blue key, and a luxury pitch1:26:23 Round 3: "Yo... where's Dukey?"1:29:03 Round 4: the Mother's Day one1:32:26 Round 5: the car ad Arnav paused a second too late1:35:14 Round 6: puffballs, chrome nails and woodworking1:39:07 Round 7: "a better everyday life for the many people"1:40:41 Victoria takes the crown on her first appearance1:41:54 CloseTHIS WEEK'S GUESTLizzie Lawley — Head of Applied AI at Memrise, co-founder of Wombat. She built a platform handling millions of simultaneous AI interactions with cost-efficient model routing, and now runs agent orchestration for Memrise's growth team. Her system pulls from transcripts, app reviews, Zendesk tickets, past experiment synthesis, Athena and BigQuery, and runs a nightly cron job so the agents never work off stale context. Methodology follows Bob Moesta's jobs to be done. The team calls it BYOB — bring your own Bobby.Ads featured in Adaholic this week: Heinz, Kia, Budweiser, Honda, Pinterest, IKEA.

Jørgen Vartdal Halse (VD) och Jens Kristoffersen (CPO), grundare av det norska AI-bolaget Mimir, gästar podden Framtidens E-handel. De förklarar varför de bygger sin AI-kundtjänst från grunden istället för att klistra ett chatbot-lager ovanpå en legacy-plattform som Zendesk - och varför Zendesk faktiskt tjänar mer ju fler mänskliga agenter en kund behöver. Samtalet rör sig vidare från vilken data en AI-kundtjänst egentligen behöver (lager, retur, leverans, produktkatalog) till varför man aldrig bör "vibe-coda" sin kundtjänst, och varför en AI-modell kan vara superintelligent i matematik men ändå byta namn på en kund i samma mening. Björn och grundarna diskuterar också Anthropics jättedeal med SpaceX och vad som händer med kundservice den dagen AI:n löser problemet innan du ens hunnit märka det.05:31 - Dropshipping-intresse i tonåren ledde till e-handelsfokus08:47 - Mimir vs Zendesk: olika affärsmodeller, olika incitament16:03 - Superwhisper, Superhuman och Cursor - grundarnas favoritverktyg19:04 - Norska och svenska varumärken använder redan Mimirs AI20:56 - Lager-, order- och returdata krävs för bra AI-support24:32 - Att vibe-coda kundtjänsten internt är riskabelt, varnar grundarna33:00 - Bygg processen AI-först - inte AI ovanpå människor43:32 - Guardrails stoppar AI:n från att hitta på svarHär hittar du Jørgen, Jens & Mimir:https://www.linkedin.com/in/jrgenhalse/ https://www.linkedin.com/in/jenskristoffersen/ https://trymimir.com/ Sponsor Airmee:https://www.airmee.com/en/ E-handlarens Ordlista:https://framtidensehandel.se/ - scrolla ner till under bannern. Framtidens Berns Event:https://framtidensehandel.se/products/roast Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

When ML/AI Engineer William Horton last joined me, Maven Assistant had reached its first external users the day before. The healthcare AI agent was available to 20 percent of Maven Clinic's users, and the team had deliberately withheld answers about benefits. A wrong response could shape a decision involving $15,000 of fertility coverage, and the evals had not earned the right to ship it.Four months later, Maven Assistant is available to 100 percent of users, benefits answering is live, and weekly conversation volume has grown by roughly ten times. Real usage also overturned part of the roadmap. The team had invested heavily in provider search and appointment tools, but 50 to 60 percent of early conversations were basic health questions such as whether someone could eat tuna while pregnant.Production changed the engineering system too. An emergency guardrail told someone already in the ER to go to the ER. Zendesk content told people already using the Maven app to open the app. A newer model failed an upcoming-appointments eval because it correctly noticed that the mocked appointments were in the past.William explains how Maven turns those failures into deterministic tests, LLM judges, synthetic negatives, and manual review. He also walks through the move from Gemini Flash models toward newer OpenAI models, what GPT-5.6 and Fable mean for a production agent, why model upgrades can make old prompt instructions obsolete, and why open-weight models still have to justify their GPU, infrastructure, and engineering costs.“If anybody tells you that they've got their evaluations so good that they can just swap a model and know, with no manual review, that it's going to be better, that person is probably lying, or they work at one of three places in the world.”— William Horton, Staff Machine Learning Engineer, Maven ClinicYou can also find the full episode on Spotify, Apple Podcasts, and YouTube.

Host Jesse Jackson welcomes Mireille Cameron, his Zendesk account manager, to Set Lusting Bruce to discuss her South Louisiana and North Carolina upbringing, early musical influences (Cajun, Zydeco, jazz, bluegrass, Prince), and how music shaped her life. Mireille shares why she finally saw Bruce Springsteen for the first time on the current tour in Cleveland over Memorial Day weekend, drawn by his longevity, message, and the communal, family-oriented concert culture. They talk about the show's powerful opening, standout moments like “Long Walk Home,” the band's energy and size, Bruce's three-hour no-break performance, and audience reactions. Mireille and her husband compare the experience to other live-music bucket list shows, discuss artists they've seen and hope to see, and she answers the podcast's “Mary” question. 00:39 Work Worlds Collide 01:57 Growing Up Musical 03:57 Louisiana Culture Vibes 06:28 No Music Rebellion 09:00 First Bruce Show Plans 10:45 Arena Family Energy 12:17 Opening Punch War 15:59 Surprises And Stamina 19:18 Band Highlights And Encore 22:58 Balancing Fans and Growth 24:21 Hopeful Songs and Unity 26:01 Bucket List Concerts 28:51 Local Shows and Folk Finds 30:00 New Orleans Music Trip 31:23 Festivals Food and Family 32:48 Clifton Chenier VIP Moment 34:48 Thunder Road Car Debate Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 435 of The VentureFizz Podcast features Kojo Osei, Partner at Matrix. The venture capital industry originated back in 1946 in the Boston area, when The American Research and Development Corporation was founded by MIT president Karl Compton and Harvard professor Georges Doriot. From that point, an industry was born, and firms were created, but very few have had the lasting impact and track record as Matrix, one of the OG firms that helped institutionalize this industry. The firm has a tremendous track record through the years making investments in legendary companies like Apple and FedEx… plus category creators like HubSpot, Zendesk, and Oculus… or current investments like Canva, Suno, GOAT, and Flock Safety. Matrix is investing out of its 12th fund, an $800M fund for seed and Series A investments, and the firm continues to have a strong presence on both coasts. Kojo is a Stanford grad, who was the Head of Product at Sirona Medical, the AI operating system for radiologists, before becoming a VC. Now based in NYC, Kojo has been an investor with Matrix for over five years. Some areas of interest these days for investments include agent-driven commerce, how the software infrastructure is getting rebuilt for agents, and model application integrated companies. His investments include companies like Channel3, BoldVoice, Ampersand, and LM Studios. Chapters: 00:00 Introducing Kojo Osei, Partner at Matrix 03:24 What is Agent Driven Commerce 09:45 Koji's background & Early Career 13:20 Joining Matrix as a VC 14:37 Advice for Aspiring Venture Capitalists 17:05 The First Year in Venture Capital 20:26 Details about Matrix's 25:01 Investment Areas of Interest for Kojo 27:48 The Art of the Cold Email to a VC 34:17 Exploring the 'Why Now' Philosophy 37:59 AI: Current State and Predictions 42:06 Common Mistakes Founders Make 44:23 GTM for Developer Products 48:11 Leveraging AI in Daily Workflow 49:23 Kojo's Recommendation & Personal Interests Podcast Sponsor: This podcast is brought to you by one of the strongest longtime supporters of the local startup ecosystem, Silicon Valley Bank, a division of First Citizens Bank. With more than 1,500 bankers and relationship advisors and $44B in loans as of Q4 2025 – SVB delivers expert guidance, specialized products and a team that knows the innovation economy inside and out. Learn more at SVB.com.

Matt Oesterle built his first company, Callisto Media, from zero to $85 million in revenue by using data to disrupt the book publishing industry. Then he sold it to Penguin Random House and asked himself: what's the next industry that hasn't been forced to evolve? The answer was camping — an industry whose biggest brands were founded in the 1960s and haven't changed much since. In this conversation, Matt walks through the framework he uses to pick businesses, how he designed the Ramble campground experience from scratch, and what it takes to build a hospitality brand that maintains a 4.98-star review score while scaling to 100+ locations. He also gets into the role of data versus instinct in entrepreneurship, why type two fun is a hiring requirement for his team, and why you don't have to be a sociopath to build something great. If you've ever looked at an industry and thought "someone should fix this" — this is the episode for you. Show Notes: Popfly for Brands: https://popf.ly/secondnaturebrands Popfly for Athletes: https://popf.ly/secondnaturecreators Matt Oesterle: https://www.linkedin.com/in/oesterle/ Ramble Campgrounds: https://ramble.camp/ Next Ventures: https://www.nextventures.com/ Mel Strong on Second Nature: https://www.youtube.com/watch?v=KlcjUzrM3Jg Callisto Media: https://www.sourcebooks.com/callisto HipCamp: https://www.hipcamp.com/ Net Promoter Score (Term): https://www.qualtrics.com/articles/customer-experience/net-promoter-score/ Solo Stove: https://www.solostove.com/ Zendesk: https://www.zendesk.com/ The Everything Store (Book): https://amzn.to/4vpM8kx BPC - Brand, Product, Content: RAB: https://rab.equipment/ The Algorithm (Book): https://amzn.to/4aOzKTJ MFM Pod - The Algorithm Author: https://www.youtube.com/watch?v=GG4TwQEYdBY New Yorker Profile - Sam Altman: https://www.newyorker.com/magazine/2026/04/13/sam-altman-may-control-our-future-can-he-be-trusted *** Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

What happens when customer service moves beyond answering questions and starts anticipating needs, coordinating actions, and resolving problems with AI? And what does that mean for the future of the contact center? In this episode of Tech Talks Daily, I'm joined by Jonathan Barouch, Vice President and General Manager of Contact Center at Zendesk, to discuss the company's vision for the next generation of customer experience following the integration of Local Measure into the Zendesk platform. Jonathan explains why the contact center is entering a new chapter, where AI is becoming part of every interaction rather than existing as a standalone feature. We discuss the announcements from Relate 2026 and how Zendesk is bringing together customer service, voice, automation, and AI to create a more connected experience for both customers and agents. A major part of our conversation focuses on the acquisition and integration of Local Measure. Jonathan shares why bringing enterprise voice capabilities into the Zendesk platform creates new opportunities for organisations looking to modernise their contact centres without adding unnecessary complexity. Rather than treating voice as a separate channel, Zendesk is building an experience where every customer interaction contributes to a complete understanding of the customer journey. We also discuss how AI is changing the day-to-day reality for contact center teams. Instead of replacing people, Jonathan explains how AI can remove repetitive work, surface the right information at the right time, and allow agents to spend more time solving problems that require empathy, judgement, and human conversation. Looking further ahead, we examine what the future of Contact Center as a Service could look like as AI agents become increasingly capable. Jonathan shares his perspective on how businesses should prepare for this shift, where automation fits alongside human expertise, and why success will depend on creating experiences that customers genuinely value rather than simply reducing costs. If your organisation is rethinking customer service, investing in AI, or planning the next stage of its contact center strategy, this conversation offers practical insight into where the industry is heading and what business leaders should be thinking about today. What role do you think AI should play in customer service? Where should businesses draw the line between automation and the human touch?

The hosts discuss Jerry installing iOS 27 beta on an iPhone 15 Pro Max and watch, reporting strong stability, snappy performance, and minor reported edge-case crashes, while noting Siri AI requires newer hardware due to RAM constraints and that others find the new Siri improved. Joe shares a fresh issue deploying an MDM configuration profile to disable Siri: users still received "unable to use Siri" prompts because "Listen for 'Hey Siri'" could remain enabled, requiring removing the profile, turning it off locally, and reapplying; Apple Intelligence also wasn't fully disabled. Sam describes improving client offboarding by building a monday.com form that feeds Zendesk tickets, and the group compares running lean teams, using subcontractors and Foundation as pay-as-you-go helpdesk support (including an optional branded phone line). They also cover business uncertainty, tax-law changes affecting S-corps, and handling time-consuming "I've been hacked" client calls.   00:00 Show Kickoff Banter 00:35 iOS 27 Beta First Impressions 01:42 Installing Live and Siri AI Limits 04:40 MDM Glitch Disabling Siri 07:52 Advising Clients on Apple AI 10:16 Offboarding Workflow in Monday 12:25 Solo Juggling Without the Team 15:49 Jerry Business and Tax Updates 19:05 Hacked Device Panic Call 20:51 Explaining Normal iOS Mac Features 22:46 Clean Bill of Health Limits 24:07 Lean Teams and Overhead 28:51 Using Outsourced Helpdesk 29:58 Onboarding Big Client While Away 34:56 Pricing and Custom Phone Line 37:57 How to End Free Calls 41:56 Defining Success and Boundaries 45:23 Wrap Up and Outro

Zendesk went private two weeks before ChatGPT launched, and the moment it came out, it was obvious that customer service would never be the same again. Shashi Upadhyay, head of product, engineering, and AI at Zendesk, joins Craig Smith to explain what the company has built since: a self-improving AI system that doesn't just resolve tickets but learns from every failure, studies what the human did to fix it, and gets measurably better over time. He calls it the resolution learning loop, and for Zendesk's best customers, it's already resolving 70 to 90% of incoming tickets autonomously, up from the 10 to 20% that chatbots managed just a few years ago. The conversation goes deep on the engineering decisions that actually matter: why hallucination is a feature, not a bug, and why the real challenge is knowing exactly when to switch from creative AI to deterministic code; why Zendesk acquired Forethought and what made their approach to going live in days rather than months so valuable; and why, despite all the momentum, Upadhyay estimates we are only about 5% through the adoption of AI in customer service. The bottleneck isn't the technology, it's the change management required to restructure how human and AI workforces operate together. His vision of the end state is striking: personal AI agents talking directly to enterprise AI agents, resolving 90% of issues instantly, while humans focus exclusively on the complex, high-value interactions that genuinely require them. Subscribe to Eye on A.I. for weekly conversations with the people building and deploying the future of AI.

Everyone says seat-based pricing is dead, but do you actually have an outcome you can charge for? In episode #377, Ben Murray breaks down the 12 steps to building an outcome-based pricing plan, drawn from analyzing real, live outcome-based pricing pages and the fine print buried in their terms and conditions. Outcome pricing is complex to design and even harder for customers to understand: when are they charged, and where is the failure point at which they aren't? For SaaS founders and CFOs weighing a move to outcome- or agentic-AI pricing, getting the unit, success criteria, and spend controls right is the difference between a model customers trust and one that creates budget anxiety and billing disputes. How to decide whether you even have a billable outcome, and why a completed customer result is not the same as an activity. How to define the outcome unit and write success criteria twice, with real examples from Intercom's Fin, Help Scout's AI Answers, and Zendesk's 72-hour resolution window. Why failure forgiveness is a conversion tool, not just billing logic, and how measurement windows protect you from outcomes that unravel later. How to choose your commercial structure, anchor price to labor savings, revenue, or risk avoidance, and plan for the training lag before charges begin. Why spend controls and auditable billing events are non-negotiable, and how to know when outcome pricing is the wrong model entirely. Tune in for the full framework, then grab the deep-dive blog post before you design your next AI pricing plan. Resources Mentioned Ben's blog post: 12 Steps to Creating an Outcome-Based Pricing Plan: https://www.thesaascfo.com/how-to-build-outcome-based-pricing/

Send us Fan MailThis week's enterprise software announcements further confirm that the market is rapidly converging around agentic AI, semantic intelligence, and autonomous workflow orchestration. Blue Yonder introduced new AI agents and mobile applications aimed at strengthening supply chain execution and frontline operations, while Zendesk expanded its AI customer service strategy through the acquisition of Forethought. Actian launched an AI analyst designed to convert business glossaries into a live semantic layer, highlighting the growing importance of governed enterprise context for AI-native operations. Meanwhile, ActiveCampaign and Contentsquare announced new capabilities focused on customer engagement and digital experience intelligence. On the enterprise planning side, Anaplan expanded its AI planning portfolio with CoModeler, Custom Analyst, and Agent Studio, while Oracle continued embedding coordinated AI agents directly inside Fusion ERP workflows through its new Fusion Agentic Applications initiative. In parallel, Apollo.io acquired Pocus to strengthen its agentic go-to-market stack, Databricks introduced Lakewatch as an open agentic SIEM platform built on the lakehouse architecture, and Rootstock Software acquired Ascent Solutions to deepen its manufacturing and warehouse execution capabilities.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=ksS15kccXPcQuestions for Panelists?

In this episode of Medsider Radio, we sat down with Kara Egan, founder and CEO of Teal Health.Teal Health is the company behind the first FDA-authorized at-home cervical cancer screening wand.Before founding Teal, Kara worked in healthcare and software investing at .406 Ventures and Emergence Capital, and held product and marketing roles at Zendesk and Stitch Labs.  In this interview, Kara discusses building support and follow-up into at-home screening, how Teal expanded its comparative clinical study to support broader market adoption, and how healthcare incentives, reimbursement, and institutional trust shape new care models.Before we dive into the discussion, I wanted to mention a few things:First, if you're into learning from medical device founders and CEOs and want to know when new interviews are live, head over to Medsider.com and sign up for our free newsletter.And if you're ready to level up your medtech game, you should check out Medsider Courses — 8-week masterclasses covering topics like fundraising, M&A and exit planning, design and development, clinical and regulatory strategy, and commercialization.These courses, featuring hard-earned lessons from elite medtech CEOs, can be purchased individually or come free with our All-Access Pass.If you'd rather read than listen, here's a link to the full interview with Kara Egan, which includes a link to ScottBot — an AI version of host Scott Nelson trained on every Medsider interview and playbook. Feel free to ask ScottBot any questions you'd like!KEY MOMENTS FROM THE INTERVIEW(02:49) - Kara's background in health technology investing and software that shaped Teal's consumer-first approach (05:14) - How Teal turned the traditional Pap smear into the first FDA-authorized at-home screening product (07:30) - Turning at-home testing, telehealth, and clinician follow-up into a single care experience (13:48) - Raising Teal's first $1M with mockups and consumer-grade design (22:17) - Teal's comparative study that matched physician-collected screening with 96% sensitivity (23:40) - How asking women what they actually wanted changed Teal's view of the market opportunity (32:05) - “Take off the healthcare hat” — Kara's framework for fundraising, incentives, and commercialization (41:48) - What investors actually care about beyond the company's mission

Send us Fan MailThis week's enterprise software announcements highlight how rapidly the market is evolving toward agentic architectures, semantic intelligence, and AI-driven operational orchestration. Anthropic expanded MCP with a framework designed for full-stack agentic applications, reinforcing the industry's push toward composable AI ecosystems. Meanwhile, Hubbl Technologies raised funding to position itself as an intelligence layer for the Salesforce agentic environment, while Salesforce continued broadening its AI footprint through Agentforce for Communications. Sage enhanced the Sage Intacct Suite with new capabilities focused on finance operations, and Sinch introduced a collection of AI agent features targeting customer engagement workflows. On the operational side, Typeface unveiled a marketing orchestration engine, while Blue Yonder announced new AI agents and mobile applications aimed at supply chain execution and workforce enablement. At the same time, Zendesk moved deeper into AI-powered customer support through its acquisition of Forethought, and Actian launched an AI analyst designed to transform business glossaries into a live semantic layer, signaling the growing importance of governed enterprise context for AI-native operations.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=NCxtpqQ_vIwQuestions for Panelists?

Direto de Denver, nos Estados Unidos, o Start desta semana acompanha o Zendesk Relate 2026, uma das principais conferências privadas de inteligência artificial do mundo. O evento mostrou como a chamada IA agêntica começa a formar verdadeiras equipes digitais de trabalho, com agentes e copilotos capazes de executar tarefas, interpretar contextos, tomar decisões e atuar de forma integrada, com humanos, dentro das empresas. Mas o cenário brasileiro ainda mostra diferentes estágios de maturidade. Enquanto algumas companhias avançam rapidamente no uso da IA em larga escala, outras ainda esbarram em questões como infraestrutura, integração de sistemas e adaptação das equipes. Nesta edição, você acompanha os principais anúncios dessa inovação e fica sabendo mais como essas mudanças começam a chegar ao mercado brasileiro, em entrevistas com Walter Hildebrandi, CTO da Zendesk; André Jatene, head de Digital do Banco Sofisa; e Mariana Lima, Mariana Lima, gerente de Experiência do Cliente da Construtora Tenda. Com apresentação de Daniel Gonzales, o programa vai ao ar nos canais digitais do Estadão, todas as quartas-feiras.See omnystudio.com/listener for privacy information.

Is per-seat pricing dying a slow death, and is your SaaS expense structure ready for its replacement? In episode #373, Ben Murray breaks down the shift from per-seat subscriptions to usage and outcome-based pricing, and what it means for your finance org. Bloomberg projects subscription pricing falling from 60% to 30% of SaaS models over the next decade, while outcome-based pricing climbs from 10% to 60%. This is no longer a thesis on a slide. GitHub, Salesforce, Zendesk, Intercom, Figma, HubSpot, and others are already repricing, and public companies are reporting AI ARR in the hundreds of millions. If you cannot answer what your AI margins are when the board asks, you are already behind. See exactly how legacy SaaS leaders are repricing, from Zendesk charging per automated resolution to Salesforce billing per AI conversation plus flex credits, and what GitHub's June 1 move to token-based billing signals for the rest of the market. Understand why a single bucket of cloud hosting that blends traditional infrastructure with inference spend leaves you blind, and what instrumentation to put in place before budget season. Learn the questions your board will ask about AI margins, and how to answer whether low-usage customers are quietly subsidizing your heaviest users. Get the case for reconvening your pricing committee now to align product roadmap, AI features, and the expense framework that tracks them. Know which AI unit economics to track by revenue stream and by usage bucket so you can defend margin as your pricing model changes in real time. Listen now and put the tracking framework in place before the AI margin questions land on your desk. Resources Mentioned Ben's blog post: https://www.thesaascfo.com/saas-per-seat-pricing/ New course on AI unit economics and metrics: https://www.thesaasacademy.com/ai-finance-metrics-saas

Today's episode of the Punk CX podcast features a series of interviews that I conducted with Zendesk executives while at Relate, their annual customer event in Denver last week. I talked to Tom Eggemeier, CEO, Zendesk, Shana Simmons, CLO, Zendesk, and Cristina Fonseca, VP Product, Zendesk. Some of the things we cover include the big themes and takeaways from the event, including some background on the big product announcements, AI trust and why trust is a core differentiator, how Zendesk are working with clients to help them build trust with their customers, the future of work and how we can prepare ourselves and our teams for that. This interview follows on from my recent interview – Trust and transparency will be the CX differentiators of the future – Interview with Chris Angus of 8×8 – and is number 588 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

What if the future of AI is not one all-knowing assistant, but an entire workforce of specialized agents working together behind the scenes? Recorded st Zendesk Relate, this episode features a fascinating conversation with Shashi Upadhyay about where enterprise AI is really heading, and why many businesses are still underestimating the scale of operational change required to make agentic AI work. Shashi explains why Zendesk views AI agents as a new form of digital labor rather than simply another software feature. Instead of building one giant general-purpose assistant, Zendesk is developing coordinated networks of specialized agents designed for specific business functions such as billing, collections, refunds, returns, employee service, and industry-specific workflows across sectors like healthcare, banking, and e-commerce. We also go behind the curtain inside Zendesk itself. Shashi shares how the company has transformed internally from a traditional seat-based SaaS business into an organization focused on measurable outcomes such as automation rates, customer satisfaction, and successful resolutions. He also discusses how AI is changing software development itself, enabling smaller engineering teams to move dramatically faster while reshaping how products are designed and built. The conversation explores some of the biggest themes emerging across the AI industry right now, including outcome-based pricing, AI trust and guardrails, resolution learning loops, embedded AI, and the growing shift toward agent-to-agent interactions where personal AI assistants may eventually negotiate directly with enterprise AI systems on behalf of consumers. We also discuss the fears many people have around jobs and automation. Rather than predicting catastrophic job loss, Shashi argues there is still enormous unmet demand for better service experiences, and that AI may ultimately allow businesses to finally deliver the level of customer experience people have wanted for years. If you're trying to understand where enterprise AI moves next after copilots and chatbots, this conversation offers a clear and thought-provoking look at the systems, workflows, and cultural shifts already reshaping the future of work.

What happens when customer service stops being a department and starts becoming an autonomous operational system? Recorded live at, this conversation with Tom Eggemeier goes far beyond chatbots, copilots, and AI hype cycles. Instead, we explore why Zendesk believes the future of enterprise service will be built around what it calls an "autonomous service workforce," where AI agents, human experts, workflows, analytics, governance, and orchestration layers all work together as one continuously learning system. Tom shares how Zendesk transformed its own internal operations using AI, achieving more than 60% autonomous resolution rates while simultaneously increasing customer satisfaction. We also discuss why the company is shifting away from measuring ticket deflection and toward measuring actual resolutions, what the Forethought acquisition means for Zendesk's long-term AI strategy, and why governance, permissions, and operational trust may become more important than the AI models themselves. But this episode is about much more than software. Tom explains why he believes the next phase of enterprise AI will fundamentally reshape workflows, organizational structures, and even the role humans play inside modern businesses. We unpack the rise of specialized AI agents, why AI-to-AI interactions could soon outnumber human interactions, and why many organizations are underestimating the operational redesign required to make agentic AI work at scale. We also discuss the hidden risks of fragmented AI systems, why disconnected tools continue to drain businesses, and how companies can balance autonomy with human oversight and empathy. If you've been wondering where enterprise AI is really heading beyond the headlines, this conversation offers a fascinating look at how one of the biggest players in customer experience is attempting to redefine service itself.

Can you actually prove what your AI product is doing for customers — or are you still pointing at token counts and hoping the board nods along? In episode #368, Ben Murray breaks down the four layers of AI measurement that every SaaS company needs to communicate internally and externally. Token usage is table stakes. The real question is whether you can move up the stack from consumption to work performed to verified outcomes to quantifiable P&L impact. Get this wrong, and your AI story falls apart in front of investors, customers, and your own finance team. Get it right, and you finally have ROI math a CFO will actually approve. Why AI inference belongs in COGS / DevOps — and what that means for the gross margin story behind your AI features and product lines How Salesforce's "agentic work units" framing on its latest earnings call signals where AI reporting is heading for the rest of SaaS Where true outcome-based pricing actually lives on the pricing page (HubSpot, Zendesk, and others) — and where Agentforce was really still usage-based in disguise How Layer 4 business impact replaces fuzzy ROI calculators with objective math What to show your board and investors at each layer so your AI value story holds up under scrutiny Tune in before your next board meeting — your AI story needs more than token counts. Resources Mentioned Ben's blog post on AI measurement and AI work units: https://www.thesaascfo.com/the-four-layers-of-ai-measurement-a-cfos-framework/ Ben's academy: https://www.thesaasacademy.com/

On this episode, we explore AI orchestration in contact centers — and what CX leaders need to know to move from digitized chaos to operational clarity.Most brands have implemented AI in their customer experience operations to some degree. But when systems are siloed, data is fragmented and workflows are disconnected, AI can magnify problems instead of solving them.AI orchestration in the contact center changes that by connecting your data, systems and workflows so AI can make real decisions across every channel. This can increase resolution rates, improve agent experience and drive measurable business impact.Nuri Gocay, director of contact center platform architecture at Zendesk, and Abby Spahich, global vice president for digital CX solutions at TELUS Digital, map the path from operational fragmentation to orchestrated clarity, making the case that true AI orchestration is ultimately about delivering better customer experiences, not just better efficiency metrics. Their perspectives cover readiness, organizational barriers and the first steps toward a truly orchestrated CX operation. Show notesJoin us at Zendesk Relate 2026 in Denver, Colorado, May 18–20, 2026. TELUS Digital is a platinum sponsor — be sure to stop by our booth to connect with our team in person.Read Abby Spahich's latest article, The modern CCaaS strategy: Five steps for turning efficiency into growth. Connect with Abby Spahich on LinkedIn.Connect with Nuri Gocay on LinkedIn.

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/apeo Get the AEO playbook that made HubSpot the #1 most visible CRM in AI search: https://clickhubspot.com/mfle Ep. 418 Did you know tools like ChatGPT and Claude are already telling your customers to buy from your competitors—and you might not even know it?  Kipp dives into the rise of Answer Engine Optimization (AEO) and how AI search engines are transforming the way businesses are found and recommended online. Learn more on why traditional Google search is no longer enough, how AI-driven recommendations are shaping customer decisions, and the must-do strategies to ensure your brand shows up across every major AI-powered search engine. Mentions ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Zendesk https://www.zendesk.com/ Intercom https://www.intercom.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Following a hugely successful debut in Derry~Londonderry in last year, TechTides is set to expand to Belfast this summer, with a major one-day conference taking place at the ICC Belfast on Thursday 11th June 2026. Building on the momentum of its inaugural event, TechTides Belfast will bring together technologists, developers, founders, startups, CEOs, business leaders, and students from across the island for a full day of insights, discussion and collaboration. TechTides comes to Belfast, 11th June 2026 The event is being delivered in partnership with headline sponsors Alchemy Technology Services, Allstate NI and HighLevel, highlighting TechTides' ambition to inspire and accelerate growth across the technology sector. A strong line-up of speakers has already been confirmed, including Perdie Alder (VC/Startup Partnerships at Zendesk), Alan Carson (Co-Founder and Chief Strategy Officer at Cloudsmith), Hermione Way (technology entrepreneur and former Head of Communications at Tinder), and John Taylor, Chief Executive Officer at Alchemy Technology Services. Attendees can expect a dynamic programme of keynote sessions, panels and networking opportunities, alongside an evening social sponsored by Cloudsmith. Alastair Cameron, TechTides founder and Derry entrepreneur, said: "Last year's inaugural TechTides event proved there's a real appetite for a conference that brings the entire tech community together. This has always been about the whole technology ecosystem – from early-stage talent to experienced leaders – and bringing the conference to Belfast is the next step. We're excited to build on that momentum and support the continued growth of the tech sector across Northern Ireland." Erin McFeely, Director Northern Ireland at Alchemy Technology Services, said: "Supporting TechTides aligns closely with our commitment to building a sustainable and thriving technology sector. As a business built around people, partnerships and long-term impact, we recognise the importance of connecting industry leaders, start-ups and emerging talent. As TechTides expands to Belfast, we look forward to being part of an environment where ideas can be shared, relationships can be built and innovation can flourish, all of which are critical to the continued success of Northern Ireland's tech industry." As the second edition of the conference, TechTides Belfast will be followed by a return to the North West, with an event in Derry~Londonderry scheduled for 27th October. For ticket information and full programme details, visit techtides.co. TechTides is a flagship conference for tech and innovation on the island of Ireland, now in its second iteration. Founded in 2025 by Alastair Cameron, it brings together leading voices from startups, enterprise and impact-driven technology, exploring the intersection of innovation, entrepreneurship and real-world impact. See more breaking stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

.In this episode, I'm joined by Lindsey Caplan — organizational psychologist, former Hollywood screenwriter, and upcoming author — for a conversation about creativity, communication, and how people and groups are actually moved. Lindsey's path is anything but linear. She started her career on TV and film sets in Los Angeles, working on shows like Malcolm in the Middle, Curb Your Enthusiasm, and The Amazing Race. From there, she transitioned into learning and development at companies like DreamWorks Animation, Zendesk, and Credit Karma, eventually stepping fully into organizational design and change work at The Gathering Effect. Her new book, Moved — coming March 2027 — explores the forces that shape human behavior: what moves us, how we can move others, and why pull, not push, is the most sustainable path to influence. We talk about why the book took nine years to write, what she learned about the psychology of groups, and why "being seen and heard" is at the heart of all meaningful change. We dig into the creative process, including the messy parts: identity shifts, losing and regaining a creative voice, and what it takes to translate an idea that lives in your head into something that lands with other people. Lindsey shares how her storytelling roots shape her work today — from understanding stakes and motivation to designing experiences that create real engagement, not just compliance. We also explore the gap between knowing and doing, why so many best-practice books fail to stick inside organizations, and how leaders can communicate in ways that create ownership instead of resistance. If you're curious about influence, the craft of writing, or how to move people without pressure, this conversation is for you.

Chinese state-linked hackers breached the FBI's own surveillance system — and they got in through a vendor. That's not a spy novel plot; that's a confirmed federal "major incident" declared at the highest severity level under FISMA, and it happened in 2024. That's just the opener. On this episode of Security Squawk, Bryan Hornung, Randy Bryan, and Reginald Andre cover three stories that show exactly what happens when third-party risk, healthcare IT gaps, and a single phone call aren't taken seriously enough. SALT TYPHOON HACKS THE FBI — China's Salt Typhoon threat group targeted a vendor ISP with access to the FBI's court-authorized wiretap surveillance system. The breach was classified as a FISMA "major incident," the federal government's highest severity designation. BROCKTON HOSPITAL CYBERATTACK — April 6, 2026: ambulances diverted, chemo cancelled, pharmacies closed, staff on paper records. The same hospital was breached in 2021. Average healthcare ransomware recovery: $2.5M, 19 days, 33% increase in patient mortality. HIMS & HERS VISHING ATTACK — 2.5 million subscribers. $2.35 billion in revenue. Gone through one phone call. ShinyHunters used a single vishing call to steal an Okta SSO credential and access Zendesk support tickets. CA AG notified. Class action filed. Support the show: buymeacoffee.com/securitysquawk

What if your IT team could troubleshoot and remediate endpoint issues without ever leaving their service desk? In this episode, Steph Rizzuto and Katherine Chipdey break down the new Automox + Zendesk integration. They cover what it does, why it matters, and how it's designed to cut meantime to remediation for IT teams. The integration surfaces real-time endpoint data directly inside Zendesk tickets. It also gives admins one-click actions like device restarts, patch deployment, and policy execution. Beyond reactive fixes, it flags automation gaps so fewer tickets get created in the first place. Plus, hear how the Splashtop remote desktop integration ties it all together when hands-on troubleshooting is needed. Whether you're running a lean IT team or managing thousands of endpoints, this one's worth a listen.

What if you treated every digital event like a live television broadcast instead of just another webinar? Roisin Hunt spent a decade in Irish television and radio before bringing that production-first mindset into B2B marketing, and the results speak for themselves. In this episode, Roisin explains why dead air is a crime, why production quality doesn't require a massive budget, and how to turn your customer stories into compelling content that practically writes itself. She also shares how her conference stage has become a year-round content pipeline. If your virtual events feel flat, this conversation will change how you think about them.Roisin Hunt is the Senior Director of Product Marketing at Great Place to Work, where she leads digital event strategy. Her career began with a decade in Irish television and radio production, including work on national PBS-style programming and an internship at NPR. After moving to the U.S., Roisin worked in immigration nonprofit communications, boutique leadership consulting for early-stage tech founders, and global events at Zendesk. She brings a broadcast producer's eye for pacing, storytelling, and audience engagement to everything she builds in B2B marketing. Connect with Roisin on LinkedIn.Text us what you think about this episode!

Ever question if you're truly moving the needle in a high-stakes, fast-growth role or just treading water in chaos?In this unfiltered replay, Cameron Herold gets radically real with Asana's COO, Anne Raimondi, a powerhouse operator with a track record scaling iconic SaaS brands from eBay to Zendesk. Their candid conversation delivers hard-hitting truths and breakthrough strategies for COOs, VPs of Ops, and ambitious seconds-in-command. From conquering boardroom friction to onboarding at scale, and from navigating imposter syndrome to wielding conscious leadership, this episode is your no-nonsense roadmap to building culture, resilience, and runaway growth.The window for operational greatness closes quickly. Don't risk getting left behind as your competitors dial in these proven systems. Press play now for a front-row seat to rare, real-world tactics you won't hear anywhere else.Timestamped Highlights[00:00] – Why this Asana episode is a record-breaking, fan-favorite comeback[00:03:02] – The one skill that built Anne's “uncommon” career and why she doubled down on curiosity[00:05:33] – A dot-com crash, a diamond startup, and how obsession with customer pain points kept Anne in the tech arena[00:07:47] – Is product obsession really the COO's unfair advantage? Anne reveals what sets true ops leaders apart[00:13:14] – How Anne's onboarding at Asana destroyed all her old assumptions about exec transitions[00:15:10] – The joy of “extra delights”—what most SaaS products miss about human motivation[00:25:34] – The real source of company politics (and how transparency kills it dead)[00:44:38] – Anne's most vulnerable answer: How she faces down imposter syndrome and winsAbout the GuestAnne Raimondi is the Chief Operating Officer of Asana, a global leader in work management software empowering teams to orchestrate their work with clarity and impact. With 20+ years scaling technology giants, including senior roles at Zendesk, TaskRabbit, SurveyMonkey, and eBay, Anne brings deep boardroom and operational wisdom to fast-growth SaaS. She's also a lecturer at Stanford Graduate School of Business and has served on the boards of Gusto, Patreon, and more. Anne is renowned for her mission to build workplaces that blend high performance with humanity.

Send a textAdrian McDermott is Chief Technology Officer at Zendesk, where he leads the company's product management and engineering teams and helps shape the technology behind one of the world's most widely used customer service platforms. He joined Zendesk in 2010 and has played a key role in guiding the company's product and platform strategy as customer experience continues to evolve in the age of AI. Drawing on years of experience building enterprise software used by service teams around the world, Adrian brings a thoughtful perspective on how AI can help organizations deliver better customer service while allowing people to focus on the work humans do best.In this conversation, we discuss:How customer service evolved from a cost center with rigid scripts and binders into a strategic function where technology helps teams deliver better experiences.Why customer service leaders shouldn't fear automation — and why everyone has a "service debt" that AI can finally help pay down.The shift from traditional contact centers to AI-enabled service platforms that help companies respond faster while improving both employee and customer experience.Lessons Adrian learned scaling Zendesk from a small product team to a global platform serving 100,000 customers and how product-led growth shaped that journey.The critical challenge of moving from non-deterministic, creative AI models to deterministic, reliable solutions necessary for enterprise trust and safetyThe future of context engineering and why the next major leap in AI won't be about superintelligence, but about building systems that capture and act on the knowledge created in every customer interaction.Resources:Subscribe to the AI & The Future of Work NewsletterConnect with Adrian on LinkedInAI fun fact articleOn How the impact of the pandemic on leaders, culture, and the evolving nature of work

Send a textThis wave of enterprise software announcements underscores how AI agents, ecosystem alliances, and data infrastructure are becoming foundational to modern enterprise architecture. Vendors such as Pipefy and Aquant are expanding libraries of pre-built AI agents, while Salesforce continues to scale its Agentforce ecosystem through industry-specific releases, AWS integrations, and its acquisition of Informatica to strengthen data governance and orchestration. At the same time, platform vendors like IFS and Freshworks are enhancing their core cloud offerings to embed automation and intelligence deeper into operational workflows. Strategic collaborations—including Zendesk's agreement with AWS and Iterable's release of a Model Context Protocol (MCP) server—highlight the growing importance of standardized orchestration layers that allow AI agents to operate securely across distributed systems. Meanwhile, initiatives such as Sage's AI Trust Label reflect increasing focus on governance, transparency, and responsible AI adoption as autonomous capabilities become embedded into mission-critical enterprise processes.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=yyTFFz7aXVAQuestions for Panelists?

Are you trying to figure out if your team should build an AI model from scratch or integrate an off-the-shelf solution? You aren't alone.In this episode of the MongoDB Podcast, Shane McAlister sits down with Akshaya Murthy, Director of AI Transformation at Zendesk, to decode the maze of building enterprise AI products. They dive into why integrating is often the winning move for speed-to-market, the hidden costs of custom models, and why bad data will break even the most perfect transformer model.What you'll learn in this episode:The Build vs. Buy Calculus: Why lower Total Cost of Ownership (TCO) and rapid deployment favor integration for most enterprises.Spotting "AI Washing": How to avoid vendor buzzword salads and focus on actual problem-solving and ROI.Architectural Must-Haves: Why your AI stack needs modular API layers, model hot-swapping, and CI/CD pipelines just like your standard code.The "Garbage In, Hype Out" Rule: Why a solid data strategy and a centralized single source of truth are non-negotiable.Ready to stop experimenting and start delivering real AI value? Tune in now.

The Office of Personnel Management removed Claude and added Grok and Codex in an update to its public disclosure of AI use cases dated Wednesday. Removal of Claude comes after a disagreement between its maker, Anthropic, and the Department of Defense over the technology's guardrails culminated in President Donald Trump issuing a governmentwide ban on the company late last week. In the following days, numerous federal agencies have made moves to stop using Anthropic's services, including OPM. While the changes to the disclosure were made at the same time, Grok and Codex were not added as the result of Claude's removal, OPM spokeswoman McLaurine Pinover said in an emailed response to FedScoop. The human capital agency is “constantly working to provide the best tools to the OPM workforce. These initiatives were already underway,” Pinover said. According to the new inventory, the “first production use” for both tools is listed as the first quarter of 2026. Pinover confirmed that date references the calendar year rather than fiscal year. Grok, a product of Elon Musk's xAI, is listed as in production, and Codex, a coding specific AI tool from OpenAI, is being deployed in a sandbox phase — which generally describes a kind of controlled environment. OPM also added several other systems that deploy AI to its public disclosure, including Wiz, Zendesk, Waze, Google Maps, and the Apple iPhone. James “Aaron” Bishop has been tapped to serve as the Pentagon's chief information security officer and deputy CIO for cybersecurity, the department announced on social media Thursday. He assumed the role of CISO in an acting capacity on Feb. 27, according to a LinkedIn post from the Office of the Chief Information Officer. In his new position, he'll work under DOD CIO Kirsten Davies and be responsible for providing policy, technical, program and oversight support to the CIO on all cybersecurity matters. Bishop previously served as CISO for the Department of the Air Force, which includes the Air and Space Forces. According to his Air Force bio, his prior jobs in the private sector included CEO and founder of the Quantum Security Alliance, CEO and founder of Eigenspace, vice president and CISO for Science Applications International Corporation, and general manager of Microsoft's National Security Group, among other roles. David McKeown, who previously served as the department's CISO, deputy CIO for cybersecurity and special assistant for cybersecurity innovation, plans to leave government service for the private sector, according to the announcement. The Daily Scoop Podcast is available every Monday-Friday afternoon. If you want to hear more of the latest from Washington, subscribe to The Daily Scoop Podcast  on Apple Podcasts, Soundcloud, Spotify and YouTube.

Customer service is one of the industries most impacted by AI — but what if AI alone isn't the answer?In this episode of The Neuron Podcast, Grant Harvey and Corey Noles sit down with Matt Price, Founder & CEO of Crescendo, to explore how AI and humans working together can outperform automation alone. After spending 13+ years at Zendesk, Matt is now building an AI-native customer experience platform that automates up to 90% of tickets with 99.8% accuracy — without sacrificing empathy, trust, or outcomes.We cover: • Why LLMs are the biggest shift in customer service since the telephone • Why bolting AI onto old CX workflows fails • How Crescendo's multimodal AI can chat, talk, see images, and control devices in one conversation • Real-world examples (like smart sprinkler troubleshooting via voice + vision + APIs) • Why Crescendo combines AI agents with forward-deployed human experts • How outcome-based pricing aligns incentives around real customer satisfaction • How AI is reshaping (not eliminating) customer service jobs • Why “deflection” is the wrong mindset for CX — and what replaces it • What customer support roles look like in an AI-native futureThis is a deep dive into the next generation of customer experience, where AI handles scale and speed — and humans deliver judgment, empathy, and innovation.Subscribe for weekly conversations with the builders shaping the future of AI and work.Subscribe to The Neuron newsletter for more interviews with the leaders shaping the future of work and AI: https://theneuron.ai

Show DescriptionWhen Dave dies, who gets his domain name? How OpenClaw is a massive security concern, tips on handling a broad design surface area with a design system, changing database values with text-transform, should you declare CSS properties with @property, and was Chris wrong about CSS? Listen on WebsiteWatch on YouTubeLinks Your Home for a Century: Our 100-Year Domains and Plans 1Password Access after Death, Legacy Contacts | 1Password Community From magic to malware: How OpenClaw's agent skills become an attack surface | 1Password Openclaw (clawdbot), Agents and the Age of Personal Software - YouTube bbPress.org WooCommerce cap - no cap Nice Select · February 3, 2026 SponsorsAxe-ConAxe-con - the world's largest digital accessibility conference is from the makers of Axe-core and Axe DevTools Browser Extension. Taking place online on February 24-25. Registration is free and also gets you access to the on-demand recordings. Axe-con has a specific Development Track for dev content - some top speakers are Ire Aderinokun (front-end developer and Google developer expert), Jesse Beach (Software Engineering Manager at Meta), and other prominent folks from orgs like Coinbase, Zendesk, Red Hat, Atlassian, and more.

We're getting in motion with Sera Tajima, as she joins us to talk about her lifelong relationship with movement. She explains how ballet taught her precision, control, and the ability to withstand "good pain”, creating a meditative practice of syncing mind and body, that continued to martial arts. Sera's athletic journey took a turn three years ago when she developed long COVID, forcing her to completely reassess her relationship with movement. Through her recovery process, she learned to listen to her body's needs rather than pushing through, discovering the importance of small daily movements. Sera continues to advocate for a cultural shift away from the tendency to treat the body as merely a vessel for the mind, and instead reconnect with it on a deeper level. Guest BioSera Tajima (she/her) is a product designer turned climate investor and advisor, bringing Silicon Valley growth expertise to founders solving our planet's biggest challenges. She's spent a decade driving growth at Y Combinator, Zendesk, and Webflow—achieving results like 200% acquisition increases. Through Conscious Tech Ventures, she guides climate startups scaling breakthrough solutions. Sera also has a course on sustainable growth. UC Berkeley-educated, Sera has spoken at Ikea, Uber, universities, and tech conferences worldwide, helping founders leverage product-market fit and product-led growth strategies. Her mission: Accelerate conscious tech that makes today's broken systems obsolete. We can't solve climate problems with the same thinking that created them.LinksSera's website: https://www.conscioustech.co/Sera on Spotify: https://creators.spotify.com/pod/profile/seratajima/Sera on LinkedIn: https://www.linkedin.com/in/seratajima/Sera on TikTok: https://www.tiktok.com/@seratajimaCreditsCover design by Raquel Breternitz.

The episode centers on the expanding adoption of artificial intelligence (AI) tools among workers alongside a notable decline in confidence. According to a Manpower Group study cited by Dave Sobel, AI confidence among workers decreased by 18% even as usage increased by 13% over the past year. This divergence highlights a governance and operational gap for MSPs, as enterprise clients confront both the potential and the risks of AI-enabled solutions, facing unresolved issues of output reliability, oversight, and liability when missteps occur.Supporting this trend, findings from the Stanford University Institute for Human-Centered Artificial Intelligence indicate that nearly 30% of AI chatbot users encountered harmful suggestions. While these statistics lack detailed breakdowns – such as which platforms or definitions of “harmful” – they shape widespread client perceptions and intensify scrutiny of AI guidance provided by IT service providers. Meanwhile, enterprise vendors like Zendesk report improved satisfaction rates from automated resolutions but emphasize the costly need to overhaul workflows and data management to effectively harness AI benefits.Additional focus is given to Microsoft's scheduled deprecation of the NTLM authentication protocol, replaced by newer mechanisms that are not yet fully deployed or reliable. Dave Sobel notes that legacy systems depending on NTLM present tangible operational and legal risks for MSPs, as clients may face authentication failures or re-enable insecure protocols unless thoroughly audited. Elsewhere, the "right to repair" movement is gaining ground as the Environmental Protection Agency affirms farmers' rights to repair their own equipment, with broader implications for IT hardware access and vendor-dependent service models.The confluence of these developments underscores the importance for MSPs and IT leaders to shift focus from product access and resale toward risk governance, lifecycle planning, and documenting client decisions—especially in AI, authentication methodologies, and hardware maintenance. Mitigating liability, clarifying accountability with clients, and tracking evolving vendor and regulatory actions are essential to maintain relevance and safeguard operations as service and product access models change. Three things to know today00:00 Workers Use More AI But Trust It Less, Creating New Service Risks03:44 Microsoft Plans NTLM Phase-Out Despite Unfinished Kerberos Replacement Technology06:32 Google, Adobe Launch AI Subscriptions While OpenAI Retires GPT-4o Next Month10:52 EPA Ruling Lets Farmers Repair Equipment, Pressures Tech Right-to-Repair LawsThis is the Business of Tech.   Supported by: 

Show DescriptionWe're passing over another milestone episode and answering your Q's with our A's while we do it: Dave goes 3D printing, should CSS be inside a web component, Chris is trying to build web component for popovers, why isn't Vue used or talked about more, finding bugs in blocks in the new CodePen, and we're grateful for 700 episodes. Listen on WebsiteWatch on YouTubeLinks Vue.js - The Progressive JavaScript Framework | Vue.js vuejs/petite-vue Syntax: Hacking Pizza Ordering For Fun And Profit - YouTube Theo - Twitch SponsorsAxe-ConAxe-con - the world's largest digital accessibility conference is from the makers of Axe-core and Axe DevTools Browser Extension. Taking place online on February 24-25. Registration is free and also gets you access to the on-demand recordings. Axe-con has a specific Development Track for dev content - some top speakers are Ire Aderinokun (front-end developer and Google developer expert), Jesse Beach (Software Engineering Manager at Meta), and other prominent folks from orgs like Coinbase, Zendesk, Red Hat, Atlassian, and more.

My guest today is ⁠Gokul Rajaram⁠, Founding Partner at Marathon Management. Gokul is one of the most prolific product builders and investors of the last twenty years. He has built the core ad and product businesses at Google, Facebook, Square, and DoorDash, working at each company during its most formative scaling periods. Alongside his operating career, Gokul has invested in more than 700 companies, giving him an unusually broad view into how products are built and scaled. This conversation is about how product building is changing with AI. We discuss the one thing Gokul believes is truly future-proof in AI, why companies like Zendesk and Slack are more exposed than Salesforce or NetSuite, and the only sources of defensibility.  We also talk about everything Gokul has learned from helping build the most important ads businesses, including the only three ways an ad business can make money, how those constraints shape product decisions, and what consumer behavior change threatens every major platform. Gokul shares lessons from working closely with Larry and Sergey, Mark Zuckerberg, Jack Dorsey, and Tony Xu. Please enjoy my conversation with Gokul Rajaram. For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠.  ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Ramp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ramp.com/invest⁠⁠ to sign up for free and get a $250 welcome bonus. ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Vanta⁠. Trusted by thousands of businesses, Vanta continuously monitors your security posture and streamlines audits so you can win enterprise deals and build customer trust without the traditional overhead. Visit ⁠vanta.com/invest⁠.  ----- This episode is brought to you by ⁠Rogo⁠. Rogo is an AI-powered platform that automates accounts payable workflows, enabling finance teams to process invoices faster and with greater accuracy. Learn more at ⁠Rogo.ai/invest⁠. ----- This episode is brought to you by⁠ ⁠WorkOS⁠⁠. WorkOS is a developer platform that enables SaaS companies to quickly add enterprise features to their applications. Visit⁠ ⁠WorkOS.com⁠⁠ to transform your application into an enterprise-ready solution in minutes, not months. ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ridgeline⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Visit⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ridgelineapps.com⁠. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). Timestamps (00:00:00) Welcome to Invest Like The Best (00:00:53) Meet Gokul Rajaram (00:02:05) How Product Development is Changing with AI (00:07:32) Philosophy of Product Management (00:10:19) What is Future-Proof in AI Era (00:11:25) Building AI Applications Today (00:15:03) Systems of Record vs Agent Companies (00:16:58) Which Legacy Software Companies Are Most Exposed (00:22:15) Stickiness in the AI Era (00:24:10) Learning from Larry Page and Sergey Brin (00:28:15) Learning from Mark Zuckerberg (00:31:31) Learning from Jack Dorsey (00:35:40) The Art of Great Product Design (00:36:49) Weekly CEO Communication (00:40:27) Three Ways to Succeed in Advertising (00:44:27) What Should Scare Major Ad Platforms (00:48:24) North Star Metrics (00:50:09) Self-Serve Products (00:54:50) Careers in the AI Era (00:59:03) Stay Long Enough to Have Impact (01:00:10) Founder Authenticity and Superpowers (01:02:21) Navigating the Idea Maze (01:03:42) Role of Boards (01:06:31) Excellence in Customer Acquisition  (01:09:11) The Kindest Thing 

Jacqueline Cheong is the Co-founder and CEO of Artie.Artie moves data across your systems in real-time, and we talk about why that's so important in the age of AI.It's a lot harder than you'd think, as less than 5% of real-time data streaming projects are successful.I talked to a dozen people to prepare for this conversation, including Jared Friedman who worked with Jacqueline during YC, her sales coach Ras, and numerous Artie employees like A-nee-rud, Ryan, Sarah, Shangbing and Jacqueline's co-founder Robin.We talk through how Robin built real-time data streaming at OpenDoor and Zendesk before they started Artie, and Jacqueline shares the sales playbook she learned going from hedge fund analyst to software CEO, including asking customers for their hardest problem and then solving it with the product.Artie just announced a $12 million Series A a few weeks before we published this episode. We talk about how they landed all of their early enterprise customers through cold outbound, how they structure and automate their prospecting with AI so they have no BDRs, and why they're seeing customers switch to Artie even after building their own multi-million dollar real-time streaming projects in-house.I also asked Jacqueline what it's like working with Standard Capital. They're a new fund started by a group of YC partners, and it was fascinating to hear about the things they've borrowed from YC when investing at the Series A stage.Try Numeral, the end-to-end platform for sales tax and compliance: ⁠https://www.numeral.com⁠Sign-up for Flex Elite with code TURNER, get $1,000: https://form.typeform.com/to/Rx9rTjFzTimestamps:(4:08) Artie: Real-time data streaming(5:13) Why moving data is so hard(9:14) Evolution of data warehouses(12:47) AI needs real-time data(18:44) Build vs buy in data streaming(22:51) How to build in a crowded market(26:26) Early focus on a specific hard problem(30:33) Acquiring enterprise customers from cold emails(32:51) Onboarding their first customer with no UI(35:46) Solving compliance and implementation(38:50) How to automate internal engineering, marketing, and ops(44:01) Building an AI-powered GTM pipeline and motion(53:00) Starting Artie to solve their own problem(59:25) Discovering YC through a friend(1:02:20) Everything Jacqueline learned about sales(1:06:29) How to improve your sales discovery calls(1:10:08) Inside Artie's $12m Series A(1:16:44) What its like working with Standard Capital(1:22:59) Jacqueline's favorite bookReferencedTry Artie: https://artie.comCareers at Artie: https://www.artie.com/careersClay: https://www.clay.comPodcast with Tommy @ Alloy: https://www.youtube.com/watch?v=e7i8Wxklu-YYCombinator: https://www.ycombinator.comStandard Capital: https://www.standardcap.comFounding Sales: https://www.foundingsales.comThe Score Takes Care of Itself: https://www.amazon.com/Score-Takes-Care-Itself-Philosophy/dp/1591843472Follow JacquelineTwitter: https://x.com/JacquelineSYC19LinkedIn: https://www.linkedin.com/in/jacqueline-cheongFollow TurnerTwitter: https://twitter.com/TurnerNovakLinkedIn: https://www.linkedin.com/in/turnernovakSubscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/

For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied not just to writing code, but to writing your entire go-to-market playbook?Agility requires that your go-to-market teams operate at the speed of insight, not at the speed of manual data entry and fragmented workflows. This means empowering them with tools that don't just provide data, but automate action based on strategic intent.Today, we're going to talk about the concept of an 'agentic' go-to-market platform, where AI doesn't just assist, but actively collaborates with sales and marketing teams to automate entire workflows, from strategy to execution.To help me discuss this topic, I'd like to welcome, Marcio Arnecke, Chief Marketing Officer at Apollo.io. About Marcio Arnecke As Apollo.io's Chief Marketing Officer, Marcio Arnecke brings a visionary approach to scaling high-growth B2B SaaS marketing in the AI-driven sales landscape. With over two decades of experience driving revenue acceleration across global markets, he has consistently transformed early-stage technology companies into market-defining brands. His expertise in AI-powered go-to-market strategies uniquely positions him to accelerate Apollo's mission of empowering sales teams through intelligent data and automation. Previously, he played a pivotal role in scaling marketing functions at SaaS giants like Intercom and Zendesk, where he drove remarkable growth from $40M to $1.7B, culminating in a successful IPO that raised $100 million in 2014. Leveraging his comprehensive background in demand generation, product marketing, and strategic storytelling, Marcio is focused on positioning Apollo as the go-to AI sales platform for SMB and mid-market teams. His approach combines data-driven insights with targeted narrative strategies, translating Apollo's technological capabilities into practical business value. Drawing from his global experience across Silicon Valley and international markets, Marcio aims to expand Apollo's brand and demonstrate how AI can meaningfully improve sales engagement for growing businesses. Marcio holds advanced degrees from Stanford University's Graduate School of Business and Golden Gate University, complemented by a BS in Business Administration from Universidade Feevale in Brazil. Marcio Arnecke on LinkedIn: https://www.linkedin.com/in/marcioarnecke/ Resources Apollo.io: https://www.apollo.io Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, andMartechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied not just to writing code, but to writing your entire go-to-market playbook? Agility requires that your go-to-market teams operate at the speed of insight, not at the speed of manual data entry and fragmented workflows. This means empowering them with tools that don't just provide data, but automate action based on strategic intent. Today, we're going to talk about the concept of an 'agentic' go-to-market platform, where AI doesn't just assist, but actively collaborates with sales and marketing teams to automate entire workflows, from strategy to execution. To help me discuss this topic, I'd like to welcome, Marcio Arnecke, Chief Marketing Officer at Apollo.io. About Marcio Arnecke As Apollo.io's Chief Marketing Officer, Marcio Arnecke brings a visionary approach to scaling high-growth B2B SaaS marketing in the AI-driven sales landscape. With over two decades of experience driving revenue acceleration across global markets, he has consistently transformed early-stage technology companies into market-defining brands. Hisexpertise in AI-powered go-to-market strategies uniquely positions him to accelerate Apollo's mission of empowering sales teams through intelligent data and automation. Previously, he played a pivotal role in scaling marketing functions at SaaS giants like Intercom and Zendesk, where he drove remarkable growth from $40M to $1.7B, culminating in a successful IPO that raised $100 million in 2014. Leveraging his comprehensive background in demand generation, product marketing, and strategic storytelling, Marcio is focused on positioning Apollo as the go-to AI sales platform for SMB and mid-market teams. His approach combines data-driven insights with targeted narrative strategies, translating Apollo's technological capabilities into practical business value. Drawing from his global experience across Silicon Valley and international markets, Marcio aims to expand Apollo's brand and demonstrate how AI can meaningfully improve sales engagement for growing businesses. Marcio holds advanced degrees from Stanford University's Graduate School of Business and Golden Gate University, complemented by a BS in Business Administration from Universidade Feevale in Brazil. Marcio Arnecke on LinkedIn: https://www.linkedin.com/in/marcioarnecke/ Resources Apollo.io: https://www.apollo.io Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Show DescriptionWeb Day Out is coming up and Jeremy Keith from Clearleft (name pending the ShopTalk Show rebrand) is here to chat about it and while we've got him, Dave throws him on the hot seat to answer some hard hitting journalism questions about the state of the web in 2026. Listen on WebsiteWatch on YouTubeLinks Web Day Out in Brighton, March 12th 2026 Strategic design partners for website and service design | Clearleft css.properties Raycast - Your shortcut to everything Rachel Andrew – Doing stuff on the web since 1996. Browser support at Clearleft CSS Day 2026, 11th & 12th of June, Amsterdam SponsorsAxe-conAxe-con - the world's largest digital accessibility conference is from the makers of Axe-core and Axe DevTools Browser Extension. Taking place online on February 24-25. Registration is free and also gets you access to the on-demand recordings. Axe-con has a specific Development Track for dev content - some top speakers are Ire Aderinokun (front-end developer and Google developer expert), Jesse Beach (Software Engineering Manager at Meta), and other prominent folks from orgs like Coinbase, Zendesk, Red Hat, Atlassian, and more.

CISA's acting director assures Congress the agency has “stabilized”. Google and Cisco patch critical vulnerabilities. Fortinet firewalls are being hit by automated attacks that create rogue accounts. A global spam campaign leverages unsecured Zendesk support systems. LastPass warns of attempted account takeovers. Greek authorities make arrests in a sophisticated fake cell tower scam. Executives at Davos express concerns over AI. Pwn2Own Automotive proves profitable. Our guest is Kaushik Devireddy, AI data scientist at Fable Security, with insights on a fake ChatGPT installer. New password, same as the old password.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Today we are joined by Kaushik Devireddy, AI data scientist at Fable Security, discussing their work on "How a fake ChatGPT installer tried to steal my password". Selected Reading CISA Is 'Trying to Get Back on Its Mission' After Trump Cuts (CISA) Google Patches High-Severity V8 Race Condition in Chrome 144 published: today (Beyond Machines) Cisco Patches Actively Exploited Flaw in Unified Communications Products (Beyond Machines) Hackers breach Fortinet FortiGate devices, steal firewall configs (Bleeping Computer) Zendesk ticket systems hijacked in massive global spam wave (Bleeping Computer) LastPass Warns of Phishing Campaign Attempting to Steal Master Passwords (Infosecurity Magazine) Greek Police Arrest Scammers in Athens Using Fake Cell Tower for SMS Phishing Operation (TechNadu) Execs at Davos say AI's biggest problem isn't hype — it's security (Business Insider) Hackers exploit 29 zero-days on second day of Pwn2Own Automotive (Bleeping Computer) Analysis of 6 Billion Passwords Shows Stagnant User Behavior (SecurityWeek) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textEnterprise software vendors are tightening execution around AI enablement, workflow depth, and operational recovery rather than pursuing broad platform reinvention. Acquisition activity—from Sage moving to acquire Fyle, to SYSPRO acquiring DATASCOPE, Zendesk completing its acquisition of HyperArc, and Contentsquare acquiring Loris AI—signals a continued emphasis on capability-led expansion tightly aligned to core use cases. In parallel, AI product announcements from NetSuite, Sage Intacct, Zoho, and Zendesk emphasize connectors, agents, and embedded intelligence designed to improve productivity within existing workflows rather than displace them. Finally, the case of AAON underscores the operational reality behind these trends: ERP value is ultimately realized not through announcements or AI features alone, but through disciplined execution, stabilization, and long-term operational turnarounds—particularly in complex manufacturing environments where recovery often matters more than rapid transformation.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=uOdEBRue0MMQuestions for Panelists?

Show DescriptionWhy are AI tools so bad at CSS layout, Robin Rendle inspired monospaced fonts, CodePen's slideVars library, why are Safari dev tools so hard to use, button follow up, and what player component does ShopTalk use for it's website? Listen on WebsiteWatch on YouTubeLinks Clair Obscur | Expedition 33 Apple One Where's the AI design renaissance? Outlyne Bolt Lando Norris Robin Rendle Dave Rupert Casey Newton slideVars - Automatic Sliders for CSS Custom Properties Media Chrome Docs SponsorsAxe-conAxe-con - the world's largest digital accessibility conference is from the makers of Axe-core and Axe DevTools Browser Extension. Taking place online on February 24-25. Registration is free and also gets you access to the on-demand recordings. Axe-con has a specific Development Track for dev content - some top speakers are Ire Aderinokun (front-end developer and Google developer expert), Jesse Beach (Software Engineering Manager at Meta), and other prominent folks from orgs like Coinbase, Zendesk, Red Hat, Atlassian, and more.

Everett Chaffin, Director of Global TA Operations at Zendesk, joins us to explore how recruiting operations can become a true force multiplier for people. He shares his journey from starting his career at his dad's agency to running TA Ops for Zendesk. He unpacks how AI, standardization, and storytelling empower recruiters to act as trusted talent advisors rather than just process owners.  Thank you to our sponsor, SecureVision, for making this show possible! Follow us:https://www.linkedin.com/company/82436841/SecureVision: #1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

When will customer service be run entirely by bots? Today, we're talking to Adrian McDermott, CTO at Zendesk, about how AI agents are transforming customer experience. We discuss why automation drives escalation instead of elimination, how Zendesk is moving from seat-based to outcome-based pricing with their resolution platform, and why the future of leadership requires being more like a slot machine than a vending machine. Thank you to Digital Ocean for sponsoring this episode. For simple cloud and powerful AI that's built to scale, check out Digital Ocean here. All of this right here, right now, on the Modern CTO Podcast!  To get learn more about Zendesk, check out their website here.

We're bringing this episode back because listeners couldn't get enough the first time around. Cameron sits down with Tom Keiser, COO of Zendesk, to unpack how he helped scale the SaaS powerhouse to a billion-dollar trajectory. Tom shares how he bridged the gap between IT and operations, built cadence-driven execution rhythms, and created visibility across the business while keeping the culture humble, fast, and customer-obsessed.If you're leading a growing company and need a blueprint for scaling without suffocating the entrepreneurial edge… this one hits hard.Timestamped Highlights01:11 Meet Tom Keiser and his path from CIO to COO02:00 Early days: Capgemini, E&Y, and stepping into tech leadership05:27 What Zendesk actually does (and how it scaled globally)07:33 How SaaS changed the business–IT power dynamic08:55 Why CIOs must become business partners, not tech overseers10:54 The PMO strategy that keeps Zendesk aligned as it scales12:04 Tom's weekly operational cadence pulled from retail13:50 Turning insights into action: Sales, pipeline, and global adjustments15:37 How Zendesk avoids bureaucracy while growing fast17:39 Culture: The Danish “Humbled It” mindset19:36 Saying no without killing momentum20:57 Managing customer support when your whole business is CX23:38 Omnichannel done right: Continuous conversations, not disconnected pings26:14 Machine learning inside Zendesk Guide29:18 How Tom balances immediate execution with long-term scaling32:55 What smaller companies can learn from Zendesk's growth34:34 Vulnerability and learning to step into discomfort as a leader36:25 When to trust your team and when to drop into details37:51 How Zendesk's founder transitioned out of day-to-day execution39:18 Market risks, public cloud, open-source, and economic uncertainty39:46 What 5G will unleash for future customer experiences43:12 Building whole leaders, not siloed operators44:13 Tom's advice to his 21-year-old selfAbout the GuestTom Keiser is the Chief Operating Officer of Zendesk, where he oversees global operations, IT, enterprise analytics, security, and go-to-market execution for one of the world's leading customer experience platforms. With 25+ years of experience across retail, technology, and SaaS, Tom blends deep technical expertise with business-led operational leadership. Before Zendesk, he served as CIO at L Brands and spent years in management consulting at Capgemini and Ernst & Young.

In the latest solo episode of the Happy Hustle Podcast, I dive into 24 AI tools that you can integrate into your business to streamline operations, enhance customer service, and boost productivity. Whether you're a small startup or a booming enterprise, these tools are game-changers. Here's a sneak peek of what you'll discover:Task Automation: Streamline your operations with tools like Zapier and IFTTT.Scheduling: Say goodbye to endless back-and-forth emails with Calendly and Acuity Scheduling.Inventory Management: Keep track of your stock effortlessly with TradeGecko and Fishbowl Inventory.Financial Management: Simplify your bookkeeping with QuickBooks and Expensify.Customer Service: Enhance your customer interactions with Drift, Intercom, and Zendesk.Market Research: Get ahead of trends with Crimson Hexagon and TalkWalker.And that's just the beginning! Listen to the full episode now and discover how all these AI tools can help you save time, reduce costs, and scale your business faster than ever before. Plus, I've included some awesome pro tips to ensure you make the most out of each tool.Connect with Cary!https://www.instagram.com/cary__jack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance (https://www.thehappyhustlebook.com/)Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course (http://www.thehappyhustle.com/Journey)Apply to the Montana Mastermind Epic Camping Adventure (https://caryjack.com/montana)“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode sponsor BIOptimizers Magnesium BreakthroughThis stuff is a game-changer! Magnesium Breakthrough packs all 7 forms of magnesium, designed to support stress management, promote muscle relaxation, regulate the nervous system, control stress hormones, boost brain function, increase energy, and enhance sleep.I take 2 capsules before bedtime, and it's been a game-changer for me. The best part is, BIOptimizers offer a risk-free.

When Cloudbeds faced a post-sales organization at 120% capacity, no budget, and declining efficiency, Colin Slade chose to rebuild the operation through AI. Within nine months, his four-person AIOps team deployed more than 150 workflows and agents, automating 75% of repetitive work and reclaiming 7,000 hours every month.This episode details how Colin turned a resource-starved customer success organization into an AI-driven engine. It explores the early missteps, the shift from overengineering to small, quick wins, and how incremental adoption evolved into company-wide transformation.A practical study in applied AI, organizational change, and measurable outcomes—showing how constraint, not abundance, can drive real innovation.Timestamps0:00 – Preview & Introduction0:57 – Meet Colin Slade and the Situation at Cloudbeds9:25 – Mitigating Team Fears Around AI Replacing Jobs13:13 – The Stepwise Approach to Implementing AI19:50 – Scaling Securely: Working with IT, Risk-Taking, and Adoption24:00 – Roles and Team Structure for Effective AI Operations33:10 – Documentation as a Hidden Bottleneck39:45 – Build vs. Buy: Why Cloudbeds Built In-House42:20 – The Impact and a Culture of Fearless ExperimentationWhat You'll Learn* How to rebuild a post-sales org around AI without additional headcount* The step-by-step approach to deploying 150+ workflows in under a year* How to identify and structure AI roles: visionary, operators, knowledge masters, and project leads* The cultural and psychological levers for AI adoption* How to optimize documentation for AI readability (and boost SEO at the same time)* The measurable impact of AI on cost savings, efficiency, and morale---Check out the Key Takeaways & Transcripts: ⁠https://www.gainsight.com/presents/series/unchurned/⁠---Where to Find Colin:LinkedIn: ⁠https://www.linkedin.com/in/colinslade/Where to Find Josh: LinkedIn: ⁠https://www.linkedin.com/in/jschachter/⁠---Resources: n8n – https://n8n.io/Forethought – https://forethought.ai/Google AI Studio – https://aistudio.google.com/Anthropic Claude – https://claude.ai/Gemini – https://gemini.google.com/appLovable – https://lovable.dev/Pinecone – https://www.pinecone.io/Snowflake – https://www.snowflake.com/en/Zendesk – https://www.zendesk.nl/Salesforce – https://www.salesforce.com/Slack – https://slack.com/