Podcasts about Zendesk

American customer service software company

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Latest podcast episodes about Zendesk

SANS Internet Stormcenter Daily Network/Cyber Security and Information Security Stormcast

Packet Tuesday https://packettuesday.com Stealing Passwords From Infosec Mastodon - Without Bypassing CSP https://portswigger.net/research/stealing-passwords-from-infosec-mastodon-without-bypassing-csp SQLi and Access Flaws in Zendesk https://www.varonis.com/blog/zendesk-sql-injection-and-access-flaws Electric Vehicle Charging Infrastructure https://newsreleases.sandia.gov/ev_security/

The CyberWire
An update on three threat actors: Fangxiao, Killnet, and Billbug, one of them in it for money, another for the glory, and a third for the intell. Twitter and SMS 2FA. Zendesk patches. CISA adds a KEV.

The CyberWire

Play Episode Listen Later Nov 15, 2022 30:39


Fangxiao works ad scams enroute to other compromises. Killnet claims to have defaced a US FBI site. CISA registers another Known Exploited Vulnerability. Difficulties with Twitter's SMS 2FA system. Zendesk vulnerability discovered. Joe Carrigan explains registration bombing for email addresses. Our guest is Miles Hutchinson from Jumio with insights on defense against sophisticated ransomware attackers. And Billbug romps through Asian government agencies. For links to all of today's stories check out our CyberWire daily news briefing: https://thecyberwire.com/newsletters/daily-briefing/11/219 Selected reading. Fangxiao: a Chinese threat actor (Cyjax) Fangxiao: A Phishing Threat Actor (Tripwire)  Russian hackers claim cyber attack on FBI website (Newsweek)  CISA Has Added One Known Exploited Vulnerability to Catalog (CISA) Twitter's SMS Two-Factor Authentication Is Melting Down (WIRED) Varonis Threat Labs Discovers SQLi and Access Flaws in Zendesk (Varonis) Billbug: State-sponsored Actor Targets Cert Authority, Government Agencies in Multiple Asian Countries (Symantec) Chinese hackers target government agencies and defense orgs (BleepingComputer)  Researchers Say China State-backed Hackers Breached a Digital Certificate Authority (The Hacker News)

Sit Down Startup
[$99M raised] Sweep's Co-Founder, Rachel Delacour; listening for low signals during customer research to land big logos

Sit Down Startup

Play Episode Listen Later Nov 9, 2022 18:04


Carbon emission tracking company Sweep was founded in June 2020. In just over two years, they have evolved to employ +80 people across Europe and the United States and, in less than 12 months, raised an impressive 100M USD.We sat down with Co-Founder & CEO, Rachel Delacour, who shared some key learnings:     Test your product with friends. Get in touch with past clients or contacts to present your new idea. Pick up the phone. Talk to big brands to get your product out to the markets and generate trust. Understand the need. Make sure that you are supplying a solution to an actual need in the industry.     

Socially Misguided
Dismantling White Supremacy with Jill Nagle

Socially Misguided

Play Episode Listen Later Nov 9, 2022 42:36


If you only listen to one episode, listen to this one!This is a conversation we have to have, and it's our responsibility as white people to have it with each other.Today Jill Nagle joins us to talk about how to dismantle white supremacy. We talk about how important it is to push through the discomfort so that we can stop perpetuating racism for ourselves and for others. Jill and I also talk about the knee jerk reaction of wanting to disassociate with the "bad" whites who commit these awful murders, but how that's not helpful or possible because we are all connected in a sort of "dysfunctional family".  And how, in disassociating, we put off the work of anti-racism onto POC.She also touches on trying to connect with other people's humanity so that conversation around this topic can actually be transformative.Jill Nagle is a white anti-racist and interpersonal communications expert who runs workshops for white anti-racists to take leadership around dismantling white supremacy mythology, stating with having conversations with other white people.She edited Whores and Other Feminists, co-edited Male Lust: Please, Power, and Transformation, and has been published or reviewed more than 150 times in the genres of business, personal growth, fiction, nonfiction, poetry, and social commentary, including American Book Review, Curve, With, The Women's Review of Books, Zendesk, and many more.She is currently seeking representations for the book-in-progress, Skin in the Game: How White People Benefit from Dismantling White Supremacy.To connect with Jill:https://www.evolutionaryworkplace.com/aboutusBooksMe and White Supremacy: Combat Racism, Change the World and Become a Good Ancestor By  Lala F. Saadhttps://www.amazon.com/Me-White-Supremacy-Combat-Ancestor/dp/1728209803White Fragility: Why It's So Hard for White People to Talk About RacismBy Robin Diangelohttps://www.amazon.com/s?k=white+fragility+robin+diangelo&i=stripbooks&crid=3AP6P7RUH18FK&sprefix=white+bra%2Cstripbooks%2C130&ref=nb_sb_ss_pltr-ranker-engagementacceptance_2_9*referenced when we talked about the good/bad binary Let's get in touch!To connect, follow on IG @sociallymisguidedpodcastIf you feel you know someone who would be an amazing guest for our show, send us an email at sociallymisguidedpocast@gmail.comRemember to subscribe to this show and share on social media. It helps us get the name out there and build this amazing community!

Traction
Winning Over the Toughest Influencers with Kirsten Newbold-Knipp, FullStory

Traction

Play Episode Listen Later Nov 9, 2022 22:08


On this episode, Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory shares 5 proven tactics to create a successful analyst relations program that will drive long-term brand and revenue through influence. A recent survey noted that 92% of enterprise buyers leverage analyst reports and reviews to make buying decisions. Analyst Relations is an often overlooked but key driver in "influencing the influencers" to make buying decisions. Specifically, Kirsten covers: - Why analyst relations aren't out of date.- The most fun (and most challenging) part of being an analyst.- How to manage expectations around you.- Knowing how you're relevant to an analyst and what benefits them.- Early-stage investment options.- Why you should accept advice from analysts.   Learn more at https://tractionconf.io Learn more about FullStory at https://www.fullstory.com/   This episode is brought to you by: Zendesk makes it easier to support your customers with customer service, engagement, and sales CRM solutions. Qualifying early-stage startups can get 6 months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now. Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI. Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca  Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com   #startup #marketing #PR #AnalystRelations

Traction
Engagement Is The New Growth: How To Plant Seeds for a Hyper-Growth Future, Anna Griffin, Intercom

Traction

Play Episode Listen Later Nov 3, 2022 23:07


On this episode, Anna Griffin, Chief Marketing Officer at Intercom discusses how to accelerate business growth through nano-engagement, why this type of engagement is critical for growing companies and how it can scale. Growing users without engagement are the empty calories of growth. It feels good, but it's not good for you. Users who are not engaged will eventually churn. Specifically, Anna covers: - The only thing businesses of the future will compete on. - The most important business metric today. - How to create ongoing customer engagement at scale. - What is modern engagement? - How entire organizations can work in unison to improve their customer experience.   Learn more at https://tractionconf.io Connect with Anna Griffin: https://www.linkedin.com/in/annahgriffin/ Learn more about Intercom at https://www.intercom.com/   This episode is brought to you by: Zendesk makes it easier to support your customers with customer service, engagement, and sales CRM solutions. Qualifying early-stage startups can get 6 months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now. Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI. Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #growth #marketing #startup

Human Capital Innovations (HCI) Podcast
S40E29 - Optimizing Organic Revenue with a Distinctive Blend of Creativity and Logic, with Eli Schwartz

Human Capital Innovations (HCI) Podcast

Play Episode Listen Later Oct 31, 2022 31:51


In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Eli Schwartz about optimizing organic revenue with a distinctive blend of creativity and logic. Eli Schwartz (https://www.linkedin.com/in/schwartze/) is a SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk. His new book is Product-Led SEO: The Why Behind Building Your Organic Growth Strategy. Learn more at elischwartz.co. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! This episode is sponsored by/brought to you by BetterHelp. Give online therapy a try at www.BetterHelp.com/HCI and get on your way to being your best self. Check out Ka'Chava at www.Kachava.com/HCI. Check out BELAY here. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

Traction
How To 10X Your Traffic & Revenues with Eric Siu, Single Grain

Traction

Play Episode Listen Later Oct 26, 2022 20:11


On this episode, Eric Siu, Chairman at Single Grain reveals the timeless, tested growth-marketing principles he has used to help several companies.   Specifically, Eric covers:   - Why podcasts have a high retention rate.   - How to increase organic engagement on LinkedIn.   - Why YouTube shorts are a big opportunity right now.   - Pillar content and the framework for repurposing your content.   - The most important factor when it comes to running ads.   - How to capture people's attention.   Learn more at https://tractionconf.io   Connect with Eric Siu: https://www.linkedin.com/in/ericosiu/   Learn more about Single Grain at https://www.singlegrain.com/   #growth #marketing #startups   This episode is brought to you by:   Zendesk makes it easier to support your customers with customer service, engagement and sales CRM solutions. Qualifying early-stage startups can get 6 months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now.   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI. Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca   Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

Sit Down Startup
[$12B val] Deel's Founder, Alex Bouaziz: pivoting with conviction

Sit Down Startup

Play Episode Listen Later Oct 26, 2022 23:13


Founded in 2019 with the goal of offering a simple solution for hiring freelancers and contractors internationally, Deel pivoted just a week before demo day. They restructured their program and grew to over 1,300 employees, 10K customers worldwide and raised +600M dollars.  Here are the key takeaways from our chat with Co-Founder & CEO, Alex Bouaziz:   Time is money. Move fast and see what sticks — you are defined by your growth.  Be customer-centric. Have strong customer empathy and work hard to maintain their appreciation for your product.   Put your hands in the “mud”. You need to be able to fully understand and do the job yourself before you hire other people.

CX Chronicles Podcast
CXChronicles Podcast 185 with Celia Fleischaker, CMO at Verint

CX Chronicles Podcast

Play Episode Listen Later Oct 25, 2022 41:47


Hey CX Nation,In this week's episode of The CXChronicles Podcast #185  we welcomed Celia Fleischaker, Chief Marketing Officer at Verint based in New York. Verint® helps the world's most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. Verint helps its customers navigate and thrive as they adapt to the future of work, eliminate the inefficiencies created by organizational and data silos, and consistently deliver differentiated experiences at scale across every interaction.  In this episode, Celia and Adrian chat through how she has tackled The Four CX Pillars: Team,  Tools, Process & Feedback throughout her career + shares some of the tips & tricks that have worked for her across her own customer focused business leader journey.**Episode #185 Highlight Reel:**1. The role that marketing plays in building your customer experiences 2. Finding time to meet in person with your customers & team (outside of remote) 3. Understanding what content & campaigns your customers engage with4. Leveraging community to empower users + share tribal knowledge  5.  Why feedback is a gift that helps to drive growth & innovation  Huge thanks to Celia for coming on The CXChronicles Podcast and featuring her work and efforts in pushing the customer communication and success optimization space into the future.Click here to learn more about Celia FleischakerClick here to learn more about VerintIf you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review today. This is the easiest way that we can find new listeners, guests and future business leaders to join our customer focused community!And be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" available on Amazon +  check out the CXChronicles Youtube channel to see all of our customer focused business leader video content + our past podcast episodes!Reach out to CXC at INFO@cxchronicles.com for more information about how we can help your business make customer happiness a habit!Support the show

Community Signal
When Community is on 3 Teams in 5 Years

Community Signal

Play Episode Listen Later Oct 24, 2022 32:35


As Zendesk's customer base and product offerings have grown, so has its community. The Zendesk community started in 2008, under the support organization, as a space for people to ask and answer questions about using the product. Since then, it has shifted departments multiple times, leading to changes in KPIs and core purpose. Nicole Saunders, the company's director of community, joins the show to explain how she has navigated these challenges. Tune in for her approach on thoughtfully managing change and expectations within your community and inside of your organization. Patrick and Nicole also discuss: Why the comments are open on Zendesk's knowledge base articles You can't tell people to contact support in Zendesk's community Handing some conversations in the community off to other teams Big Quotes Going from scrappy to resourced as your community team grows and develops (04:36): “[While community was part of the support organization,] we were functioning very scrappy, very much like a startup team within a larger organization. … Being within [the] integrated marketing organization let us connect to a lot more pieces and parts of the business, which as we built our strategy became increasingly important.” –@NicoleinMadison Participate in the community you serve (14:20): “I'm always encouraging my team to [step] out of the ticket queue on a regular basis … and just wander around [the community] and try to have that same experience as the end users to make sure we're not missing anything, make sure that the queue isn't keeping us in just a transactional space.” –@NicoleinMadison Why you can't tell people to contact support in the Zendesk community (24:58): “We were getting a lot of people that were just saying, ‘You should contact support for this,' and what it was doing was discouraging other users from jumping in and trying to help. A lot of these were questions that people could answer for one another, and … it was short-circuiting the community conversation.” –@NicoleinMadison The knowledge and value that community can offer (26:17): “You're going to gain so much more out of talking to somebody [in the community] who has done what you are trying to do, than someone who knows what functionality you should use to try to do it. Even the best support agent in the world probably hasn't done exactly the thing that you're trying to do. There's actually a real benefit to talking to other users.” –@NicoleinMadison About Nicole Saunders In over 12 years as a community professional, Nicole Saunders‘ experience has ranged from consulting to launching communities for startups to currently leading the community team at Zendesk. She's built communities across forums, social media, and offline. Her background also includes social media management, event production, communications, and freelance writing. Passionate about building community both in her work and in life, Nicole engages in several volunteer efforts, including mentoring for the Wisconsin Women's Network, singing with the Philharmonic Chorus of Madison, and teaching dance fitness classes. Related Links Nicole Saunders on LinkedIn Zendesk community Zendesk knowledge base Zendesk's community code of conduct Transcript View transcript on our website Your Thoughts If you have any thoughts on this episode that you'd like to share, please leave me a comment, send me an email or a tweet. If you enjoy the show, we would be so grateful if you spread the word and supported Community Signal on Patreon.

CFO Thought Leader
843: Making Finance Part of Your Business's Operating Fabric | Adil Syed, CFO, Rippling

CFO Thought Leader

Play Episode Listen Later Oct 19, 2022 49:44 Very Popular


If, as the old maxim suggests, “life” is what happens to us while we are busy making other plans, Adil Syed's other plans most likely did not include Snap Inc—or at least they didn't when he first headed east to attend business school. Having spent the previous 3 years at Red Point Ventures helping to raise capital for such tech gladiators as Stripe and Zendesk and 4 more at Goldman Sachs as a financial analyst, Syed was ready to have a typical business school experience in which he'd spend his days going to class and nights attending gatherings with classmates. Sure enough, this was how Year 1 of Syed's business school experience unfolded. It was during his second year, that he stepped into a role that would arguably become the most consequential of his finance career. “I was the first summer intern at Snapchat, which at the time had only about 100 or so engineers and appeared to me to be such unique place that eventually I decided to join them full-time,” recalls Syed, who notes that the opportunity to work for the Venice, California-based company was worth all of the complications that it brought. “My second year of business school consisted of me working full-time in Venice while flying back and forth to complete my classes and graduate as best I could,” reports Syed, whose professional life suddenly faced a challenge unlike any that it had yet encountered. “We had a billion dollars of venture funding in the bank,” he remembers, “and the app was growing like we had never seen before. Yet there was no real business model. There was no financial rigor. There was no forecast to tell us how to sell and monetize the app.” Over the next several years, Syed would serve in a series of finance, strategy, and operations roles at the company. Less than 2 years after his arrival at the company, Snap went public and increased its market value by nearly $9 billion on its first day of trading. More than 200 million shares—the entire size of the offering—changed hands over the course of the day making the Snap IPO a big day on the tech industry's IPO calendar. The historic IPO would fall roughly midway into Syed's Snap career chapter and provide set of experiences that Syed says offered as many finance leadership lessons after the IPO as he had learned before. “This was a start-up that went from 100 employees in 2015 to 3,000-plus by 2019—It challenged my perspective on how to grow and scale systems, processes, and people,” he explains. “Ultimately, performance has to be coached, managed, and mentored, and there has to be a partnership,” observes Syed, who believes that while he originally performed poorly as a finance partner, along the way he learned how partnership depends on finance becoming part of the “operating fabric” of the business. Concludes Syed: “I learned that the hard way. I probably failed more than I succeeded at first, but then hopefully I finally got it right.” –Jack Sweeney

Traction
Where To Fish To Land a Unicorn with Oji Udezue, Twitter

Traction

Play Episode Listen Later Oct 19, 2022 21:37


On this episode, Oji Udezue, former Chief Product Officer at Calendly and former Head of Product for Creation & Conversation at Twitter provides a framework for evaluating startup ideas based on their potential for growth and expected outcomes.   Specifically, Oji talks about:   - A different way to focus on and understand your addressable market.   - Which workflows are worth optimizing for profit?   - Why some workflows are more profitable than others and how to tell ahead of time.   - High-intensity niche workflows — the most lucrative workflows.   - Where your focus should be if you want to start a high growth company.   Learn more at https://tractionconf.io   Get Oji's Product Led Growth Book: https://howtoplg.ck.page    Connect with Oji Udezue: https://www.linkedin.com/in/ojiudezue/   This episode is brought to you by:   Zendesk makes it easier to support your customers with customer service, engagement and sales CRM solutions. Qualifying early-stage startups can get six months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now.   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com   #product #startup #innovation #plg

Sit Down Startup
[$1.6B val] Mercury's Founder, Immad Akhund; rapid growth via word of mouth

Sit Down Startup

Play Episode Listen Later Oct 19, 2022 15:28


Mercury, a banking service for startups, was launched in 2019 but their business idea had been brewing since 2013. Mercury has now grown to 357 employees and tens of thousands of customers.  CEO & Co-Founder Immad Akhund joined us to share some advice:   Classic strategies work. Encourage your investors to talk about you on social media to get word-of-mouth going. Show ambition. Make sure your message encapsulates the scale of what you're trying to achieve.    Get talking. Participate in podcasts or start your own and chat with other founders.

Telecom Reseller
Banafo recording and voice to text available on popular applications will save time and money, Podcast

Telecom Reseller

Play Episode Listen Later Oct 18, 2022 15:25


It is not only about telecommunications itself that delivers the best experience to the end consumer. It is about the quality of the call, low latency, national support, devices used, etc. There are some options that also enhance the experience such as video and voice to text. Voice to text is one not too many have had access to since it is rather pricy. However, Banafo is an open-source voice to text technology that is available and includes interfaces to many widely used packages such as Zoho, Zendesk and Chrome. Joachim Vanheuverzwijn Joachim Vanheuverzwijn, CTO of Banafo, speaks with Don Witt of The Channel Daily News, a TR publication, about the technology. For carriers that want to develop their own solution, Banafo can be a big help and save time and money for those that need to supply the option. Listen in to the discussion and learn how the technology evolves over time! For those that just want to use something now, Banafo is available free for limited usage. However, it would allow you to record and transcribe your conversations with one click. It would also allow you to record within your favorite Web conferencing tool and provides integrations for most of the major CRM management tools. Add it to your browser so you can record and then convert to text. It will make many difficult time-consuming jobs much easier and painless. For more information, go to: https://banafo.com/en

The Six Five with Patrick Moorhead and Daniel Newman
Replay: Five Big Bets for the Future of CX

The Six Five with Patrick Moorhead and Daniel Newman

Play Episode Listen Later Oct 13, 2022 28:07


Tune in for a replay of The Six Five Summit's #SaaS #EnterpriseSoftware Spotlight Keynote with  Adrian McDermott, CTO, Zendesk. Technology has made some rapid and creative strides over the last few years. Some predicted some pandemic. Adrian dusts off his crystal ball to give us his five big predictions for the customer experience future. #sixfivesummit #sixfivesummitreplay #zendesk #CX #CTO #adrianmcdermott #danielnewman #patrickmoorhead The Six Five Summit is a 100% virtual, on-demand event designed to help you stay on top of the latest developments and trends in digital transformation brought to you by Futurum Research and Moor Insights & Strategy. With 12 tracks and over 70 pre-recorded video sessions, The Six Five Summit showcases an exciting lineup of leading technology experts whose insights will help prepare you for what's now and what's next in digital transformation as you continue to scale and pivot for the future. You will hear cutting-edge insights on business agility, technology-powered transformation, and thoughts on strategies to ensure business continuity and resilience, along with what's ahead for the future of the workplace. More about The Six Five Summit: https://thesixfivesummit.com/

My Climate Journey
Startup Series: Sweep

My Climate Journey

Play Episode Listen Later Oct 13, 2022 68:27


Today's guest is Rachel Delacour, co-founder and CEO of Sweep. Carbon accounting helps organizations measure their emissions so they can understand their overall footprint, share findings, and plan future reductions. Sweep's business intelligence tools specialize in using data to map a company's carbon emissions and helping them realize feasible goals while managing future growth. In doing so, Sweep is shifting the way companies view carbon from a limitation to a creative force for innovation.Rachel has a background in business intelligence, having sold her previous startup to Zendesk. She felt that she could best contribute to the climate problem by leveraging the skills and expertise she and her team already had around data management, modeling, and forecasting. Sweep recently announced a sizable Series B in funding led by Temasek, and they've raised over a hundred million dollars in aggregate in a little less than two years. In this conversation, Cody and Rachel discuss her journey, how Sweep views the market need, how companies source scope 3 emissions data, the potential role of regulation and carbon reporting, and whether or not recommending offsets or contributions creates any incentives. Rachel's story is great for people looking to make the transition, but not quite sure where to start. In this episode, we cover: [2:27] Rachel's financial background and climate journey[8:51] How she took existing skills and applied them to carbon[18:14] Sweep's approach to building a diverse team of experts from the carbon, tech, and political backgrounds[24:19] Rachel's views of carbon accounting vs. carbon management[29:15] An overview of scope 3 emissions[33:09] How companies are accessing accurate emissions data[38:32] The role of carbon management platforms in accelerating regulations[41:17] Sweep's success with companies so far[44:27] Future targets vs short-term reality in emissions reductions[48:59] Rachel's interactions with sustainability teams and financial directors[56:29] Where global climate justice fits into Sweep's solution[1:01:19] How Sweep balances customer reductions and credits[1:05:02] What's next for Rachel and SweepGet connected: Cody's TwitterRachel's TwitterSweepMCJ PodcastMCJ Collective*You can also reach us via email at info@mcjcollective.com, where we encourage you to share your feedback on episodes and suggestions for future topics or guests.Episode recorded on September 7, 2022.

Sit Down Startup
[Over $160M raised] Pilot's Waseem Daher on fighting for every customer

Sit Down Startup

Play Episode Listen Later Oct 12, 2022 20:27


Founded in 2017, Pilot is a platform that offers bookkeeping, tax and CFO services for growing businesses. From a team of 10 to now 400, Pilot helps thousands of startups — crediting their speed, responsiveness and going above and beyond for customers as key to their growth. We sat down with CEO & Co-Founder, Waseem Daher, who shared his biggest takeaways:   Be ‘in the weeds'. Stay close to the delivery of your product or service and know what your customer base is up to. Engage with your customers. Talk to them to understand what they are thinking and feeling. Move fast and get things done. Pick up on common themes from sales calls or support tickets and quickly address them.  

Traction
Grow Fast with Outbound Fury with Raj Sarkar, 1Password

Traction

Play Episode Listen Later Oct 12, 2022 17:38


On this episode, Raj Sarkar, Advisor and former CMO at 1Password shows us how marketing-led growth, powered by a term he's coined ‘outbound fury', can help you engineer virality, displace the competition, and win the hearts and minds of millions.   More specifically, Raj covers:   - The concept of outbound fury and why you need it in your business.   - How outbound fury works.   - How to make a boring topic like security accessible to the masses.   - Will outbound fury work for any product?   - How do you operationalize outbound fury?   Learn more at https://tractionconf.io   Connect with Raj Sarkar: https://www.linkedin.com/in/rajsarkar/    Learn more about 1Password at https://1password.com/   This episode is brought to you by:   Zendesk makes it easier to support your customers with customer service, engagement, and sales CRM solutions. Qualifying early-stage startups can get 6 months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now.   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com   #product #marketing #startup #growth

The Generation Hustle Podcast
GHP #85 - VC #7 - Investing in Visionary Founders with Sai Senthilkumar!

The Generation Hustle Podcast

Play Episode Listen Later Oct 11, 2022 39:54


Episode 85 is with Sai Senthilkumar, Principal at Redpoint Ventures! Redpoint Ventures partners with visionary founders to create new markets or redefine existing ones. The firm invests in startups across the seed, early and growth phases. Since 1999, Redpoint has backed over 465 companies with 140 IPOs and M&As, including Netflix, Twilio, and Zendesk. Currently, the firm manages $4 billion across multiple funds. Sai is a Stanford University graduate and former Investment Banker turned VC focussed on growth investing. Pivoting his career from engineering and banking to VC, Sai looks for emerging companies and markets to support within infrastructure software. We speak with Sai about his career thus far. He details the transferrable knowledge and networking skills he used to transition from IB to VC. He describes what makes an interesting market or company for investment, visionary founders and how to identify them, and the metrics and factors that go into a successful investment. Redpoint Ventures https://www.redpoint.com/ Timestamps 2:30 - Intro to Sai 4:18 - Transferring Skills from IB to VC 5:20 - What Makes a Great Mentor? 7:45 - RedPoint Ventures 12:19 - Sai's Day to Day 16:00 - What Makes a Market Interesting to Invest In? 17:17 - How to Invest in Developing Markets 20:55 - Investment Case Study - Monte Carlo 25:25 - Due Diligence Process at RedPoint 29:00 - Growth at All Costs Model 31:00 - Key Metrics for VC's 33:20 - What makes a Visionary? 35:20 - How to Become a VC 37:25 - Lightning Round

Partially Redacted: Data Privacy, Security & Compliance
Introduction to Tokenization and Encryption with Joe McCarron

Partially Redacted: Data Privacy, Security & Compliance

Play Episode Listen Later Oct 5, 2022 34:06


Joe McCarron, with prior roles at Zendesk and Apollo GraphQL, has spent much of his career thinking about and building products for developers. Today, he serves as the product lead for Skyflow's Vault, APIs, and developer experience. In this episode, Joe discusses how his undergrad in Political Science and career working on developer-first products led him to Skyflow. Sean and Joe discuss tokenization and encryption, how they are different, the problems they solve, and what every engineer should know about these techniques. Topics: What is your background as a product manager? How did you end up with an interest in working in the data privacy space? And what's your work history in this space? What is tokenization? What is encryption? How are they different? What problems does each solve? Do they compete with each other or are they complementary? How much does your typical engineer need to understand about encryption and tokenization? What are the big gaps in data privacy today? What future technology or development are you excited about? Where should someone looking to learn more about the data privacy space begin? Resources: Demystifying Tokenization

Traction
Top 5 Rules for Building Hypergrowth Teams with Lucie Buisson, Anique Drumright and Casey Winters

Traction

Play Episode Listen Later Oct 5, 2022 43:18


On this episode, Lucie Buisson, CPO at Contentsquare, Anique Drumright, VP of Product at Loom and Casey Winters, CPO at Eventbrite discuss how to build hypergrowth teams that ship blockbuster products consistently.    Lucie, Anique and Casey have built and scaled products to millions of users. In this session, they provide invaluable insights and give advice on:   - When founders should hire a head of product and what their role should include.   - The role and success metrics of product operations.    - How to think about building and scaling your existing team.   - The difference in types of people recruited for early-stage, mid-stage and late-stage companies.   - How to retain core talent and keep them engaged as the company grows and the stakes change.   - Balancing big, bold ideas with incremental improvements as you scale.   Learn more at https://tractionconf.io   Connect with Lucie Buisson: https://www.linkedin.com/in/lucie-buisson-3195b272/   Connect with Anique Drumright: https://www.linkedin.com/in/anique-drumright-53978a1a/   Connect with Casey Winters: https://www.linkedin.com/in/caseywinters/   This episode is brought to you by:   Zendesk makes it easier to support your customers with customer service, engagement and sales CRM solutions. Qualifying early-stage startups can get six months free of Zendesk Suite and Zendesk Sales CRM. Go to https://zendesk.com/startups to apply now.   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com   #product #innovation #startup

2x Women in Tech
Interview with Leigh Carter, Senior Solutions Consultant at Zendesk

2x Women in Tech

Play Episode Listen Later Oct 4, 2022 28:18


Presentations and pitch decks can be highly effective, but there is no sales technique more persuasive than empathetic, inclusive communication. That's where Leigh Carter, a Senior Solutions Consultant at Zendesk, excels and adds value. Beyond process and procedure, customer-centric software-as-a-service (SaaS) products such as those offered by Zendesk encompass a narrative, collaborative dimension that Leigh believes is especially well suited to women. “What (we) bring to the table is this sort of inherent, intuitive ability to drive consensus,” she says. In this episode, you'll learn what differentiates consultative from transactional sales, which so-called “soft skills” are associated with the job of solutions consultant, and creative strategies for bringing stakeholders into alignment. Leigh's actionable sales advice includes: Doing your homework, being prepared to pivot, and leveraging the power of numbers – concrete metrics – to get everyone onto the same page. The conversation wraps up with Leigh's wish for the tech industry as a whole and a personal reflection on the incomparable power of interpersonal connection. “Technology can do enormous good in this world,” says Leigh, “but what my time in the Peace Corps taught me is that … it's that relationship between two people that is most valuable.” For episode resources and more info, visit our 2x Women in Tech website

Lead on Purpose with James Laughlin
Rabi Gupta Recap: Using AI to Build Relationships

Lead on Purpose with James Laughlin

Play Episode Listen Later Oct 4, 2022 9:56


Using AI to Build Relationships with Rabi Gupta Rabi Gupta is the Co-Founder and CEO of Evabot, an AI-based corporate gifting platform that makes it super easy for businesses to send highly personalized gifts to their clients and employees, which helps them build authentic relationships that grow their companies. They serve 1000+ businesses, including giants like Facebook, Microsoft, Oracle, AT&T, Zendesk, Silicon Valley Bank, and Cigna.  Corporate gifting has proven effective, with 66% of people who received a promotional product/gift remembering the brand and 79% saying they would do business with the company again. Before Evabot, Rabi was also a Co-Founder of iCouchapp, an Indian-based TV show recommendations and social engagement app that had 2M+ monthly active users by the time he sold the company in 2016. After the sale, Rabi took a bold step to move to Silicon Valley to start a new company. With no relationships there, he used gifts to build his network but got frustrated by the lack of technology to make gifting easier. So, together with a few friends, he solved this problem using AI, and that's how Evabot was born. Visit Evabot here - https://www.evabot.com ----Full Transcript, Quote Cards, and a Show Summary are available here:https://www.jjlaughlin.com/blog

The Thoughtful Entrepreneur
1334 - It Starts and Ends With You with Dot Connect LLC's Dom Farnan

The Thoughtful Entrepreneur

Play Episode Listen Later Oct 1, 2022 18:45


In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and Chief Conscious Connector of https://dotconnectllc.com/ (DotConnect), Dom Farnan.  DotConnect is a global talent advisory business that scouts and hires talent for technology businesses in the United States. DotConnect has a team of around 100 employees globally and has been around since 2019. Dom explains that DotConnect's growth can be attributed to many areas. Dotconnect doesn't work only with technology companies, they also have a big consumer products client that they work with now. They also have longer-term clients that are based on monthly retainers. Dom explains ghosting, not creating an optimized experience for hiring, and not understanding the talent or their values is some of the negative feedback that the recruiting space has received. The manner in which a leader comes off to their employees is what sets the stage for the work culture. Dom explains she had to do some self-reflection and work to create a better environment for her employees and that is how DotConnect has been able to grow so rapidly over the years.  Dom explains that DotConnect has grown from delivering against its promise and through referrals. The value of ownership and delivery is important to DotConnect as they are able to prove their worth and obtain or retain clients this way. Luckily the staffing climate today is much different than in April 2020. Dom advises that companies that are laying employees off the need to focus on key hiring. The ideal clientele for DotConnect would be a 50+ employee strong business that is building out the entirety of its organization at any level.     Key Points from the Episode: The impact DotConnect has on the world  How DotConnect is growing faster than other companies Recruiting Industry  How Dom's personal growth improved her business Personal life versus work life How to grow in a tactful way The state of staffing today  Ideal clientele for DotConnect    About Dom Farnan: Dom Farnan is the Founder and CEO DotConnect, where they find exceptional people for high-achieving companies. DotConnect has a team of 85 employees and has recruited from leading organizations such as the National Football League (NFL), Snapchat, Samsung Next, and Zendesk. Dom graduated early from high school and immediately started her recruitment career at the age of 17 after a neighbor got her an opportunity to work in the HR department of their organization. She went on to work for companies such as Life Technologies and BlackBerry as a senior recruiter for 10+ years before starting DotConnect. Dom is also the founder of Path Connect, a 12-week program that teaches recruiters how to better understand organizational charts and what it takes to source and vet top talent for tech organizations. Want to learn more? Check out the DotConnect website at https://dotconnectllc.com/ (https://dotconnectllc.com/) Check out DotConnect on LinkedIn at https://www.linkedin.com/company/dotconnect/ (https://www.linkedin.com/company/dotconnect/) Check out Dom Farnan on LinkedIn at https://www.linkedin.com/in/dom-farnan/ (https://www.linkedin.com/in/dom-farnan/) Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ️  We are actively booking guests for our The Thoughtful Entrepreneur.https://upmyinfluence.com/guest ( Schedule HERE). Are you a 6-figure consultant? I've got high-level intros for you.https://upmyinfluence.com/b2b ( Learn more here). What is your #1 Lead Generation BLOCKER? http://upmyinfluence.com/quiz (Take my free quiz here).

GTM: Got Ten Minutes?
Episode #28: Farheen Noorie, Director of Product Management, Growth and Monetization at Zendesk

GTM: Got Ten Minutes?

Play Episode Listen Later Sep 30, 2022 13:56


Farheen has a background in engineering and worked at PayPal for many years before moving into Product Management at Zendesk. She currently leads Buying Experience, which is a part of the broader Growth and Monetization team. She is interested in anything related to growth and revenue drivers for a product, KPIs that matter vs. not, and solving complex business and technical problems. She is also interested in learning the guitar but has been procrastinating for over a year now.

Lead on Purpose with James Laughlin
Using AI to Build Relationships with Rabi Gupta

Lead on Purpose with James Laughlin

Play Episode Listen Later Sep 30, 2022 62:19 Transcription Available


Using AI to Build Relationships with Rabi Gupta Rabi Gupta is the Co-Founder and CEO of Evabot, an AI-based corporate gifting platform that makes it super easy for businesses to send highly personalized gifts to their clients and employees, which helps them build authentic relationships that grow their companies. They serve 1000+ businesses, including giants like Facebook, Microsoft, Oracle, AT&T, Zendesk, Silicon Valley Bank, and Cigna.  Corporate gifting has proven effective, with 66% of people who received a promotional product/gift remembering the brand and 79% saying they would do business with the company again. Before Evabot, Rabi was also a Co-Founder of iCouchapp, an Indian-based TV show recommendations and social engagement app that had 2M+ monthly active users by the time he sold the company in 2016. After the sale, Rabi took a bold step to move to Silicon Valley to start a new company. With no relationships there, he used gifts to build his network but got frustrated by the lack of technology to make gifting easier. So, together with a few friends, he solved this problem using AI, and that's how Evabot was born. Visit Evabot here - https://www.evabot.com ----Full Transcript, Quote Cards, and a Show Summary are available here:https://www.jjlaughlin.com/blog

Traction
Top Rules To Grow to $100M ARR Fast with Mary D'Onofrio, Bessemer Ventures Partners

Traction

Play Episode Listen Later Sep 28, 2022 20:25


On this episode, Mary D'Onofrio, Partner at Bessemer Venture Partner discusses how to build an enduring $100M ARR business.   Specifically, Mary covers:   Why $100M (“Centaur”) is the new milestone to strive for and why the term was coined.   What companies that reach Centaur status all have in common.   What companies that fall off their projected growth path have in common.   Defining a cash conversion score and what it means for a company.   How research and development spending changes over the lifespan of a $100M ARR company.   Top 3 tips for founders to grow operationally-efficient businesses today.   Learn more at https://tractionconf.io   Connect with Mary D'Onofrio: https://www.linkedin.com/in/mary-d-onofrio-a125b2154/   Learn more about Bessemer Venture Partners at https://www.bvp.com/   This episode is brought to you by:   Zendesk makes it easier to support your customers with customer service, engagement and sales CRM solutions. Qualifying early-stage startups can get six months free of Zendesk Suite and Zendesk Sales CRM. Go to https://zendesk.com/startups to apply now.   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com   #saas #startup #centaur

Global Tech Leaders' Podcast
Woman in Tech Series: Erica Jenkins, Chief Product Officer at Crayon shares how being prepared means having a picture, proposition and data to back it up.

Global Tech Leaders' Podcast

Play Episode Listen Later Sep 26, 2022 40:47


Welcome to the Woman in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Erica Jenkins who is the Chief Product Officer at Crayon. She is a very passionate B2B leader accelerating product management processes to reach the highest possible revenue and leading successful acquisitions throughout the course of her career. She thrives in the $10-100M growth trajectory organisation and helps other product managers on her team grow. She is a very big believer that successful companies are product led when sales and onboarding customer success are in place. She has scaled businesses from 10 to 300 people and various companies, she comes from real estate and has grown from startups that have been bootstrapped right through to well-funded and IPO-led organisations. We kick off the conversation by asking Erica to share her story and what has led her to where she is today. Online marketing for real estate. Three of us in a basement. Early social media management days. Customer focused. Back to startups. Monitoring B2B tech. We ask Erica if would she clarify the solutions we create in tech today to solve real problems. Lean into the “day in the life”. Customer empathy. Proof of concept. Then we ask Erica to share more about Crayon and what they are doing to solve problems. A lot of signals. You can't do everything. Road map reviews and Slack community. Feedback channel. Salesforce. Gong. Product Board. Zendesk. Comptitive intelligence. We ask Erica what is her single most important line of truth from a data perspective. Percentage of wins. Wins vs open opportunities. Discipline. The people you serve. Fast time to value. Saving time. Quality of life. Security and compliance. Then we ask Erica if she has dabbled with the product-led growth phenomenon. Customer execution. Hub and spoke. Internation and external. Next, we ask Erica why she feels not many women are Chief Product Officers and what advice would she give women. It slowly grows. Be clear and thorough. Expensive problem solver. Overly dramatic. Data as your backup. “Fight for the seats I've had.” Come with a picture, proposition and data. Strategy and research. Being precise is helpful. Then we ask Erica how would she describe her leadership style and what advice would she give to growing leaders. Forgiveness versus acceptance. 15min decisions. Collaboration. Customer experience. Next, we ask Erica if she has any tips that she can't live without that keep her on track. Product feedback and planning tool. Jira Product Board. Alignment. Unified front. --- Send in a voice message: https://anchor.fm/gloabl-tech-leaders/message

Traction
The State of the Fundraising and Startup Market with Tomasz Tunguz, Redpoint Ventures

Traction

Play Episode Listen Later Sep 26, 2022 16:22


On this episode, Tomasz Tunguz, Managing Director at Redpoint Ventures discusses fundraising in today's environment, which is radically different from his past 14-year experience in venture capital.    Before joining Redpoint Ventures, Tomasz was the product manager for Google's AdSense social-media products and AdSense internationalization. In total, he's worked with six unicorns from when they were very small till they became massive.   Specifically, Tomasz covers: How public and private markets are changing and how founders perceive these changes. How software companies today are valued in the public markets. Why private markets are slowing down, and what will give private markets a boost over the next four years. Learn more at https://tractionconf.io   Connect with Tomasz Tunguz: https://www.linkedin.com/in/tomasztunguz   Learn more about Redpoint Ventures at https://www.redpoint.com/   This episode is brought to you by:   Zendesk makes it easier to support your customers with customer service, engagement, and sales CRM solutions. Qualifying early-stage startups can get 6 months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now.   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com   #product #marketing #innovation #fundraising #fintech

Sit Down Startup
[Over $70M raised] Origin's Matt Watson on finding clarity to target problems

Sit Down Startup

Play Episode Listen Later Sep 21, 2022 18:21


In only three years, financial planning company Origin grew from 20 to more than 150 employees and raised over 70 million USD. While only beginning their journey, the company — created to help employers answer their employees' tough questions about financial benefits — has found success by focusing on solutions for real-world problems.  We sat down with Co-Founder & CEO Matt Watson, who shared tips from his experience:    Run towards the pain of your customer. Find out what you can take off their plate.  Tell your story. Gain trust in the industry by showing up and making yourself known.   Be resilient. Expect adversity and stay true to why you started the company.

Traction
3 Rules for Building a Multi-Product Company with Shadi Rostami, Amplitude

Traction

Play Episode Listen Later Sep 20, 2022 18:30


On this episode, Shadi Rostami, Senior/Executive VP of Engineering at Amplitude discusses the tell-tale signs companies should look for before expanding their product suite and three major considerations before doing so.   Expanding beyond your first-ever product offering is a huge moment for any company. Unfortunately, it is also a moment that is very difficult to get right.   Specifically, Shadi covers: The right time to go multi-product. How to set your organization up to go multi-product. Horror stories. Managing new and existing customers with new products. This episode is moderated by Frederic Lardinois, Senior Enterprise Editor at TechCrunch.   Learn more at https://tractionconf.io   Connect with Shadi Rostami: https://www.linkedin.com/in/shadi-rostami-b6a636/   Learn more about Amplitude at https://amplitude.com/   This episode is brought to you by:   Zendesk makes it easier to support your customers with customer service, engagement, and sales CRM solutions. Qualifying early-stage startups can get 6 months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now.   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com   #product #startup #innovation 

El Siglo 21 es Hoy
Chatbots 🤖

El Siglo 21 es Hoy

Play Episode Listen Later Sep 20, 2022 37:11


Chatbot es un software que se comunica con personas a través de mensajes de texto.Un chatbot, también llamado "Bot conversacional", sostiene una conversación con una persona real. Puede hacerlo en sitios web pero también puede sostener una conversación de WhatsApp entre un usuario final y una marca comercial o una institución o sistema de ambiente educativo.Hay marcas de chatbots de todos los colores y sabores. En serio, están por ejemplo:- Chatbotchocolate- Chatbot.com- AWS contact-center: Amazon Connect, concebido como un “chat call center”- Oracle: IA conversacional de nombre "Oracle Digital Assistant"- Cliengo- Clientify- Hello My BotEn este episodio conversamos con un humano: Gilberto Garza, Vicepresidente de Zendesk LATAM, a partir de su artículo titulado: "¿Te ha atendido alguna vez un robot sin darte cuenta?Transcribimos a continuación su artículo:¿Te ha atendido alguna vez un robot sin darte cuenta?Por Gilberto Garza Es muy probable que ya te haya respondido un chatbot cuando llamas al soporte de una empresa o pides ayuda a través del chat de una aplicación. Si tuviste la impresión de hablar con un robot, impersonal y distante, debes saber que esto está cambiando. Cada vez son más las empresas que invierten en hacer estas conversaciones más personalizadas y humanizadas, deconstruyendo algunos mitos sobre la tecnología. También llamados asistentes virtuales, los chatbots son programas preconfigurados que pueden descifrar preguntas de forma inmediata, consultar bases de datos y responder a las preguntas de los usuarios, mediante respuestas automatizadas o creadas por la Inteligencia Artificial (IA). Sin embargo, es un error pensar que los humanos no son necesarios. Como todo software, el chatbot funciona a base de programación, que puede variar en complejidad y debe estar bien orientada. A principios de la década de 1940, el escritor Isaac Asimov planteó por primera vez el tema de los robots inteligentes con capacidad de diálogo y pensamiento en el libro "I Robot". Sin embargo, no fue hasta la década de 1960 cuando se introdujo oficialmente la tecnología a través del programa informático Eliza, de 1965. Creada por el investigador del Instituto Tecnológico de Massachusetts (MIT) Joseph Weizenbaum, Eliza consistía en un programa para reconocer palabras o frases clave y mostrar en respuesta preguntas construidas a partir de esas palabras, con capacidad para identificar unos 250 tipos de frases. Aunque rudimentaria, llegó a confundir a algunas personas durante su uso y así preparó el camino para el desarrollo de la tecnología en las décadas siguientes. Desde entonces, los cambios tecnológicos han seguido los parámetros cada vez más exigentes de naturalidad y fluidez con los interlocutores. Entró en juego una mirada cada vez más precisa sobre la experiencia del usuario. Esto se debe a que uno de los principales objetivos de la inteligencia artificial en su conjunto es optimizar las interacciones entre las personas y los servicios para mejorar la experiencia. Otro mito es que el uso del chatbot se limita a las actividades de atención al cliente. En marketing, los chatbots pueden configurarse tanto para realizar los contactos iniciales con los potenciales clientes, siendo muy efectivos en la prospección, como en la generación y cualificación. Sin olvidar que un chatbot puede generar conexión con la audiencia de una marca, haciendo que se identifique y se comprometa con ella. Un ejemplo es la influencer virtual de origen brasileño, "Lu", de Magalu, que recientemente ganó un León de Oro en la categoría “Social & Influencer Lyons 2022” en el más reciente Festival Internacional de Creatividad de Cannes. De haber sido creada como una voz de asistencia virtual para un sitio de comercio electrónico en 2003, pasó a ser una influencer en redes sociales y ahora es toda una celebridad virtual que habla, baila, interactúa y toma partido en diversas causas, como la lucha contra la violencia de género. De hecho, encabeza la lista como influencer digital con más seguidores, dejando en segundo lugar nada menos que a Barbie. El informe CX Trends 2022 demostró que estamos en el buen camino: el 88% de los consumidores ya aprueba el uso de la IA como algo bueno para la sociedad. Sin embargo, dejando a un lado el optimismo, está claro que todavía hay que mejorar en términos de efectividad y resolutividad con el uso del chatbot, y es imposible decir que funcionará al 100% en todas las ocasiones, entre otras cosas porque cada empresa programa el flujo de respuestas de forma diferente. El propio estudio de Zendesk reveló cierta frustración por parte de los clientes en este sentido: el 54% de los participantes en la encuesta dijo que se necesitan muchas preguntas para que el bot reconozca que no es posible responder al problema. En este sentido, es fundamental destacar que para que un chatbot desempeñe su papel con éxito, la injerencia humana es imprescindible, ya que es el hombre quien configura, entrena y optimiza el software. Para evitar el ruido de la comunicación y la frustración, es fundamental poner al cliente en el centro a la hora de planificar, analizar y establecer la estrategia para el uso del chatbot en la rutina de la empresa, definiendo incluso cuándo es conveniente utilizarlo o no. Aunque la mayoría sigue prefiriendo la IA para resolver problemas sencillos y de mayor volumen, los más complejos y estratégicos suelen acabar pasando por el servicio humano. Todo es cuestión de tiempo, desarrollo tecnológico y adaptación por parte de los clientes y las empresas. Pero esa pregunta siempre permanece: si en los años 60 algunos dudaban con el uso de Eliza, ¿alguna vez te ha asistido (bien) un chatbot sin darte cuenta?

• El siglo 21 es hoy •

Chatbot es un software que se comunica con personas a través de mensajes de texto.Un chatbot, también llamado "Bot conversacional", sostiene una conversación con una persona real. Puede hacerlo en sitios web pero también puede sostener una conversación de WhatsApp entre un usuario final y una marca comercial o una institución o sistema de ambiente educativo.Hay marcas de chatbots de todos los colores y sabores. En serio, están por ejemplo:- Chatbotchocolate- Chatbot.com- AWS contact-center: Amazon Connect, concebido como un “chat call center”- Oracle: IA conversacional de nombre "Oracle Digital Assistant"- Cliengo- Clientify- Hello My BotEn este episodio conversamos con un humano: Gilberto Garza, Vicepresidente de Zendesk LATAM, a partir de su artículo titulado: "¿Te ha atendido alguna vez un robot sin darte cuenta?Transcribimos a continuación su artículo:¿Te ha atendido alguna vez un robot sin darte cuenta?Por Gilberto Garza Es muy probable que ya te haya respondido un chatbot cuando llamas al soporte de una empresa o pides ayuda a través del chat de una aplicación. Si tuviste la impresión de hablar con un robot, impersonal y distante, debes saber que esto está cambiando. Cada vez son más las empresas que invierten en hacer estas conversaciones más personalizadas y humanizadas, deconstruyendo algunos mitos sobre la tecnología. También llamados asistentes virtuales, los chatbots son programas preconfigurados que pueden descifrar preguntas de forma inmediata, consultar bases de datos y responder a las preguntas de los usuarios, mediante respuestas automatizadas o creadas por la Inteligencia Artificial (IA). Sin embargo, es un error pensar que los humanos no son necesarios. Como todo software, el chatbot funciona a base de programación, que puede variar en complejidad y debe estar bien orientada. A principios de la década de 1940, el escritor Isaac Asimov planteó por primera vez el tema de los robots inteligentes con capacidad de diálogo y pensamiento en el libro "I Robot". Sin embargo, no fue hasta la década de 1960 cuando se introdujo oficialmente la tecnología a través del programa informático Eliza, de 1965. Creada por el investigador del Instituto Tecnológico de Massachusetts (MIT) Joseph Weizenbaum, Eliza consistía en un programa para reconocer palabras o frases clave y mostrar en respuesta preguntas construidas a partir de esas palabras, con capacidad para identificar unos 250 tipos de frases. Aunque rudimentaria, llegó a confundir a algunas personas durante su uso y así preparó el camino para el desarrollo de la tecnología en las décadas siguientes. Desde entonces, los cambios tecnológicos han seguido los parámetros cada vez más exigentes de naturalidad y fluidez con los interlocutores. Entró en juego una mirada cada vez más precisa sobre la experiencia del usuario. Esto se debe a que uno de los principales objetivos de la inteligencia artificial en su conjunto es optimizar las interacciones entre las personas y los servicios para mejorar la experiencia. Otro mito es que el uso del chatbot se limita a las actividades de atención al cliente. En marketing, los chatbots pueden configurarse tanto para realizar los contactos iniciales con los potenciales clientes, siendo muy efectivos en la prospección, como en la generación y cualificación. Sin olvidar que un chatbot puede generar conexión con la audiencia de una marca, haciendo que se identifique y se comprometa con ella. Un ejemplo es la influencer virtual de origen brasileño, "Lu", de Magalu, que recientemente ganó un León de Oro en la categoría “Social & Influencer Lyons 2022” en el más reciente Festival Internacional de Creatividad de Cannes. De haber sido creada como una voz de asistencia virtual para un sitio de comercio electrónico en 2003, pasó a ser una influencer en redes sociales y ahora es toda una celebridad virtual que habla, baila, interactúa y toma partido en diversas causas, como la lucha contra la violencia de género. De hecho, encabeza la lista como influencer digital con más seguidores, dejando en segundo lugar nada menos que a Barbie. El informe CX Trends 2022 demostró que estamos en el buen camino: el 88% de los consumidores ya aprueba el uso de la IA como algo bueno para la sociedad. Sin embargo, dejando a un lado el optimismo, está claro que todavía hay que mejorar en términos de efectividad y resolutividad con el uso del chatbot, y es imposible decir que funcionará al 100% en todas las ocasiones, entre otras cosas porque cada empresa programa el flujo de respuestas de forma diferente. El propio estudio de Zendesk reveló cierta frustración por parte de los clientes en este sentido: el 54% de los participantes en la encuesta dijo que se necesitan muchas preguntas para que el bot reconozca que no es posible responder al problema. En este sentido, es fundamental destacar que para que un chatbot desempeñe su papel con éxito, la injerencia humana es imprescindible, ya que es el hombre quien configura, entrena y optimiza el software. Para evitar el ruido de la comunicación y la frustración, es fundamental poner al cliente en el centro a la hora de planificar, analizar y establecer la estrategia para el uso del chatbot en la rutina de la empresa, definiendo incluso cuándo es conveniente utilizarlo o no. Aunque la mayoría sigue prefiriendo la IA para resolver problemas sencillos y de mayor volumen, los más complejos y estratégicos suelen acabar pasando por el servicio humano. Todo es cuestión de tiempo, desarrollo tecnológico y adaptación por parte de los clientes y las empresas. Pero esa pregunta siempre permanece: si en los años 60 algunos dudaban con el uso de Eliza, ¿alguna vez te ha asistido (bien) un chatbot sin darte cuenta?

The Senior Care Industry Netcast w/  Valerie V RN BSN & Dawn Fiala
Home Care Marketing - Finishing the 5 Impressions and Talking Case Management Week!

The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala

Play Episode Listen Later Sep 18, 2022 69:13


Home Care Marketing - Finishing the 5 Impressions and Talking Case Management Week!Our conversation was all about: 5 Impressions to get that referral (last 3 impressions)Impression three: Build Camaraderie in person and onlineImpression four: Prove Reliability in person and onlineImpression five: Ask for the business Case Management Week There are 3 ways to listen:#1: Log in to Private Portal: (most organized, handouts downloadable)https://www.HomeCareMarketingMastermind.comusername: your email addresspassword: use what the system originally sent to you or use the FORGOT PASSWORD feature.#2 Go to the Private Facebook Group and see the pinned post video.https://www.facebook.com/groups/388249829955740#3 Listen on our podcast channel: (no login, no handouts, just audio)https://seniorcareindustrypodcast.buzzsprout.com/ If you need help, use support support@LTCEXPERT.ZENDESK.comIf you have questions about any of our programs or services: support@LTCEXPERT.ZENDESK.com Have a great weekend,Valerie V and Dawn F

The Ramped Podcast
Marilee Bear, SVP North America Enterprise Sales at Zendesk

The Ramped Podcast

Play Episode Listen Later Sep 15, 2022 31:37


IN THIS EPISODE, WE COVER: 01:53 - Who is Marilee Bear in her own words  05:14 - What is the best investment an early career sales person can make for themselves and why?  09:21 - How has Marilee's view of sales changed over the span of her career so far - and why? 15:28 - One early career mistakes that shaped the way Marilee operates today  20:55 - Who has had the greatest impact on Marilee's career  26:21 - If Marilee could go back in time, what advice would she giver herself? MORE ON MARILEEMarilee Bear is Senior Vice President of Enterprise Sales, North America at Zendesk. With over 20 years experience in the Enterprise selling space, Marilee has extensive knowledge of SaaS, Cloud Computing, CX, eCommerce and Cloud Security. Prior to Zendesk, Marilee spent 13 years at Akamai Technologies in a variety of sales leadership roles. Her high-performing teams contributed to building out the eCommerce industry vertical and growing Akamai's Cloud Security business from zero in revenue to over $1B ARR in 2021. Marilee thrives on building successful, turbo-charged sales teams while leading with empathy, optimism and a big heart.   As a midwestern transplant, Marilee is based in Marin County, CA and resides with her twin boys and rescue dog.  MORE ON RAMPED: Check us out at www.rampedcareers.com Interested in becoming a Ramped Professional? Sign up here: https://www.rampedcareers.com/onboarding/signup Interested in becoming a Ramped Corporate Partner? Email us at sales@rampedcareers.com

Sit Down Startup
[$194M raised] Bizzabo's Alon Alroy on pivoting early and fast

Sit Down Startup

Play Episode Listen Later Sep 14, 2022 20:06


In March 2020, everything stopped for events company Bizzabo. So they quickly pivoted and designed a new product for the times we were living in — pairing in-person conference tools with a virtual event management platform. With offices spanning the globe and a team from all walks of life, the company is united by one mission: to define the future of hybrid events. We chatted with Co-Founder, CMO and CCO of Bizzabo Alon Alroy about:  What to do when VCs are saying no, but prospects are saying yes Finding ways to provide value to core customers Investing in a strong company culture

CIO Classified
Powerful Partnerships That Push CIOs to the Next Level

CIO Classified

Play Episode Listen Later Sep 7, 2022 28:33


Just like the role of the CIO has transitioned from a back-office data manager to a business enabler, how CIOs build and maintain internal and external partnerships has also greatly evolved. In this episode, Madlin Sadler, COO of the International Rescue Committee, and Colleen Berube, CIO and SVP of Operations at Zendesk, draw insights from their own collaboration to talk about the many ways partnerships can be powerful—from bringing in new perspectives to providing resources and solutions—as well as share their advice on building strategic partnerships for today's CIO.---------Quotes“The need to have great partnerships with people who are helping us push our thinking has been more critical than ever… particularly for us, meaning that we transform and innovate in a way that I don't think we could if we didn't know what was out there and what the world was capable of achieving with us. Partnerships for us are really pushing us to the next level.” - Madlin Sadler, COO of the International Rescue Committee“Part of the value that you can bring as a technology leader is really not about the technology at all—it's about having the visibility to see what's happening in different parts of the business, and you can bring those things together and influence different thinking by looking more holistically at what could be happening in the company.” - Colleen Berube, CIO and SVP of Operations, Zendesk---------Time Stamps:* (1:46) Meet Madlin and Colleen, and learn about their roles* (6:38) How the role of CIO has evolved to include operations* (11:21) Emphasizing productivity in the hybrid workplace* (16:46) Why internal and external partnerships are important for success * (23:27) Secrets every CIO and exec should know* (24:53) Madlin and Colleen ask each other questions--------SponsorThis podcast is brought to you by Asana. Asana is a leading work management platform that empowers teams to orchestrate their work — from daily tasks to big strategic initiatives — all in one place. By enabling the world's teams to work together effortlessly, Asana helps organizations of all sizes and industries achieve their goals, faster. Learn more at Asana.com.--------LinksConnect with Ian on LinkedInConnect with Madlin on LinkedInConnect with Colleen on LinkedInLearn more about the International Rescue CommitteeLearn more about ZendeskLearn more about Caspian Studios

Sit Down Startup
[Over 3M users] BharatAgri's Sai Gole on reworking strategies

Sit Down Startup

Play Episode Listen Later Sep 7, 2022 19:38


BharatAgri began as a college project back in 2015 and came to reality when they launched in 2017. Since then, the company has stuck to their mission of being the bridge between tech and farming. Today, their app has over 100K subscribers and is available across India. Co-Founder & CEO Sai Gole gives us a glimpse of their journey:   Think outside the box. When hit by adversity, work around it by changing your strategy. Personalize content. Keep users top of mind when designing your product.   Innovate comms. Stay on the lookout for the best tools to reach your audience.

Saúde Digital
#Ep.162 - Os avanços e desafios do ecossistema brasileiro de startups

Saúde Digital

Play Episode Listen Later Sep 6, 2022 32:55


SD162 - Os avanços e desafios do ecossistema brasileiro de startups. Neste episódio, um retrato das startups brasileiras, em especial as healthtechs; produzido pela Abstartups e a Deloitte, qual o papel da associação; razões para a filiação e algumas lições aprendidas. O nosso convidado é o CEO da Associação Brasileira de Startups, Luiz Othero. A Abstartups é uma rede de desenvolvimento de startups que ajuda o ecossistema de inovação a crescer e se desenvolver em todo o Brasil. Neste episódio, o que você vai encontrar: O background do Luiz  Um empreendedor nato: já teve fábrica, franquia da Claro e outras tentativas no modelo tradicional. Uma temporada nos Estados Unidos para entender melhor o mercado de tecnologia foi a virada de chave: usando o designer thinking, Luiz estrutura seu jeito de pensar e, assim, consegue ajudar empresas a construir produtos digitais. Luiz também atuou em aceleração de startups, open innovation, e atuou na healthtech Predicta. A missão da Abstartups A construção de um ecossistema que seja próspero e forte para todos os players envolvidos: captação de investimentos; atração de investimentos externo; conexão das empresas com o governo, com as comunidades de startups, empreendedores, universidades.  Como ela se mantém Os 7.000 associados, empreendedores, podem fazer parte escolhendo um dos 3 planos da associação, sendo o 1º gratuito, o Start. Os demais são o Growth e o Impact. Mas os reais mantenedores são corporações e empresas de tecnologia. Os benefícios para os associados  Conexão com grandes empresas investidoras e com as mantenedoras da associação; Acesso a serviços como da AWS (Serviço de nuvem da Amazon) e ferramentas Zendesk, Pipedrive, Hubspot, Miro. Mapeando as healthtechs no Brasil Para trazer dados para os investidores, é preciso mapear os movimentos. Junto da Deloitte, a Abstartups produziu um relatório sobre as healthtechs no Brasil, identificando o aumento do número de empresas durante a pandemia, as características e modelos de negócios adotados. Alguns dados como a distribuição pelo Brasil, concentradas em sua maioria no Sudeste e Sul do país, mostra o quanto é preciso desenvolver e distribuir recursos nas demais regiões. O que as healthtechs estão entregando Em sua maioria, as healthtechs hoje estão entregando ferramenta de gestão, telemedicina, utilizando-se do modelo SaaS, o que traz previsibilidade de receita. E também marketplace. E o modelo de negócio B2B2C é mais recorrente entre as startups. Seguido pelo modelo B2B. Embora os softwares predominem como produto, as startups que mais receberam investimento foram as que entregam dispositivos médicos talvez por trazer uma maior percepção de valor agregada aos produtos. Pilares da startup de sucesso Investimento em produto, contando com talentos em tecnologia e designer, focando em entregar uma experiência relevante para o usuário; Time, cultura, competitividade, criatividade; Marketing e vendas; Busca por recurso financeiro. Comunidade Online Saúde Digital Podcast Você é médico? Quer interagir com o Lorenzo Tomé e com outros colegas inovadores da medicina digital?  Entre na Comunidade do Podcast Saúde Digital na SD Conecta! Assista este episódio também em vídeo no YouTube no nosso canal Saúde Digital Ecossistema! ACESSE AQUI! Episódios Anteriores - Acesse! SD161 - A inovação na entrega dos laudos médicos SD160 - Novas metodologias para retenção do conhecimento educacional SD159 - Por trás das fusões e aquisições SD158 - Como administrar seu negócio na saúde SD157 - Medicina reativa, preventiva e preditiva Músicas | Declan DP -  Magical | Joy | Echo "Music © Copyright Declan DP 2018 - Present. https://license.declandp.info | License ID: DDP1590665"

Counsel Cast
Where does most SEO go wrong? with Eli Schwartz

Counsel Cast

Play Episode Listen Later Aug 30, 2022 35:05


Where do most law firms go wrong with SEO?   One of the hottest topics and biggest marketing trends is leveraging SEO for business growth.   In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldn't in fact be prioritizing SEO.   Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.    His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk.    As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. His new book is 'Product-Led SEO: The Why Behind Building Your Organic Growth Strategy'. Eli gives listeners actionable tips on: [1:50] What most firms are doing wrong with their SEO [3:50] Why certain firms shouldn't be doing SEO [6:45] Why SEO isn't the right kind of approach to managing your marketing [8:30] Which metrics you should be paying attention to [12:35] Content creation tips as it relates to SEO [18:40] Which firms should be doing SEO [21:45] Where firms go wrong with ‘links' [27:50] Eli's book recommendation Resources mentioned in this episode: Million Dollar Consulting by Alan Weiss Product-Led SEO: The Why Behind Building Your Organic Growth Strategy Connect with Eli here: Twitter LinkedIn www.productledseo.com  www.elischwartz.co  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Legal Talk Network - Law News and Legal Topics
Where does most SEO go wrong? with Eli Schwartz

Legal Talk Network - Law News and Legal Topics

Play Episode Listen Later Aug 30, 2022 35:05


Where do most law firms go wrong with SEO? One of the hottest topics and biggest marketing trends is leveraging SEO for business growth.   In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldn't in fact be prioritizing SEO.   Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.    His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk.    As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. His new book is 'Product-Led SEO: The Why Behind Building Your Organic Growth Strategy'. Eli gives listeners actionable tips on: [1:50] What most firms are doing wrong with their SEO [3:50] Why certain firms shouldn't be doing SEO [6:45] Why SEO isn't the right kind of approach to managing your marketing [8:30] Which metrics you should be paying attention to [12:35] Content creation tips as it relates to SEO [18:40] Which firms should be doing SEO [21:45] Where firms go wrong with ‘links' [27:50] Eli's book recommendation Resources mentioned in this episode: Million Dollar Consulting by Alan Weiss Product-Led SEO: The Why Behind Building Your Organic Growth Strategy Connect with Eli here: Twitter LinkedIn www.productledseo.com  www.elischwartz.co  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Sit Down Startup
[$164M+ Raised] Aisera's Muddu Sudhakar on fundraising the right way

Sit Down Startup

Play Episode Listen Later Aug 24, 2022 15:07


Since launching in late 2017, AI service experience startup Aisera successfully raised over $164M from VCs such as Zoom, Menlo Ventures, First Round Capital and Norwest Ventures — helping them grow to the +180 employee company they are today. Co-Founder and CEO Muddu Sudhakar gives his tips on fundraising:  Vision is everything. Make sure your investors share it and are in it for the long haul. Board members matter. Get people who are running businesses now.  Don't waste your time. If they have serious interest, they will invest early on. Check out Founders Village: https://bit.ly/3QPApIe

Now Brands Talk: Conversations with CX leaders
The Profitability of an Excellent Agent Experience

Now Brands Talk: Conversations with CX leaders

Play Episode Listen Later Aug 16, 2022 25:02 Transcription Available


Employees having free time doesn't have to mean there is less productivity in the workplace. When you create resources that free up your employees time, it allows them to focus on higher value projects that in turn have a positive impact on your brand. In today's episode, Teresa Anania, SVP of Global Customer Success, Renewals and Customer Experience at Zendesk, joins us to share how Zendesk creates positive customer interactions by placing an emphasis on employee experiences. We also feature a question from one of our listeners who sent in a question to podcast@ada.support Join us as we discuss: Customer support and revenue based KPIs Empowering employees to focus on higher value services Providing employees with the right tools to help them grow

Something You Should Know
SYSK Choice: The Survival of the Friendliest & The Quickest Way to be Debt Free

Something You Should Know

Play Episode Listen Later Aug 6, 2022 56:12 Very Popular


Your typical meeting involves people sitting in chairs talking. For many meetings, there may be a better way that yields better results. This episode begins by looking at why conducting meetings in an entirely different way can be more productive and rewarding. http://www.huffingtonpost.com/2015/04/09/walking-meetingsat-linke_n_7035258.html?utm_hp_ref=business I think it's safe to say that people are generally friendly. And that's for good reason. Being friendly is an excellent strategy most of the time. In fact, we are wired to be friendly. Joining me to discuss why this is so important is Brian Hare, who is a member of the Center of Cognitive Neuroscience, a Professor in Evolutionary Anthropology, and Psychology and Neuroscience at Duke University and author of the book – Survival of the Friendliest (https://amzn.to/3jLQnmN). Listen as Brian explains why and how friendliness has been absolutely critical to human survival and it continues to serve all of us as we move through life. “How are you?” How many times do we say or hear that in a day? Most of the time is just a quick and somewhat meaningless greeting. Still, if you would rather have a more substantial conversation, there is a simple way to alter the question, “How are you?” by adding one word. Listen to discover what it is. http://www.businessinsider.com/sheryl-sandberg-common-question-asking-how-are-you-interview-option-b-book-grief-2017-5 So many people are drowning in debt from credit cards, student loans and other forms of debt. With $78,000 dollars of debt, personal finance writer Jen Smith and her husband made a commitment to get rid of it. She joins me to explain how they did it in less than half the time they thought it would take – and how they actually enjoyed doing it. Jen is co-host of the Frugal Friends podcast (https://www.frugalfriendspodcast.com) and author of the book, The No Spend Challenge Guide. (https://amzn.to/2XaZnYZ). PLEASE SUPPORT OUR SPONSORS! Factor makes it easy to eat clean 24/7, with fresh, delicious, prepared meals! Head to https://go.factor75.com/something120 & use promo code Something120 to get $120 off! Start hiring NOW with a $75 Sponsored Job Credit to upgrade your job post at https://Indeed.com/SOMETHING  Offer good for a limited time. Truebill is the smartest way to manage your finances. The average person saves $720 per year with Truebill. Get started today at https://Truebill.com/SYSK! See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses! Try Zapier for free today at https://zapier.com/SYSK Go to https://Shopify.com/sysk for a FREE fourteen-day trial and get full access to Shopify's entire suite of features! Redeem your rewards for cash in any amount, at any time, with Discover Card! Learn more at https://Discover.com/RedeemRewards The magic is waiting! Download Harry Potter: Puzzles & Spells, for free, from the iOS App Store or Google Play today! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Something You Should Know
What Makes You The Person You Are & Understanding Extreme Weather

Something You Should Know

Play Episode Listen Later Aug 4, 2022 48:20 Very Popular


Ever get a song in your head but you can't remember the title? This episode begins with a simple trick using your smartphone that will help identify almost any song. https://lifehacker.com/how-to-identify-any-song-just-by-singing-it-1849039953 Have you ever wondered what makes you different from everybody else? Exactly what is it that makes you the person you have become? That's the interesting question that Chantel Prat has investigated. Chantel is professor at the University of Washington and author of the book The Neuroscience of You (https://amzn.to/3OJDyHL). Listen as she explains what makes us individuals and reveals why who we are is constantly changing.  Weather is really interesting. And today we are seeing a lot of extreme weather - droughts in the west, flooding in the southeast – what is going on? How does weather work? Joining me to discuss the fascinating world of weather is Matthew Cappucci, an on-air meteorologist at FOX5DC in Washington D.C.. and author of the book Looking Up: The True Adventures of a Storm-Chasing Weather Nerd (https://amzn.to/3vvSceW). The next time you are in a situation where you are feeling nervous or anxious, there is a simple thing you can do that can help bring down your stress levels in about 60 seconds. Listen as I explain how. http://thehealthylivinglounge.com/2009/08/06/12-instant-benefits-of-humming-daily PLEASE SUPPORT OUR SPONSORS! Factor makes it easy to eat clean 24/7, with fresh, delicious, prepared meals! Head to https://go.factor75.com/something120 & use promo code Something120 to get $120 off! Start hiring NOW with a $75 Sponsored Job Credit to upgrade your job post at https://Indeed.com/SOMETHING  Offer good for a limited time. Truebill is the smartest way to manage your finances. The average person saves $720 per year with Truebill. Get started today at https://Truebill.com/SYSK! See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses! Try Zapier for free today at https://zapier.com/SYSK Go to https://Shopify.com/sysk for a FREE fourteen-day trial and get full access to Shopify's entire suite of features! Redeem your rewards for cash in any amount, at any time, with Discover Card! Learn more at https://Discover.com/RedeemRewards The magic is waiting! Download Harry Potter: Puzzles & Spells, for free, from the iOS App Store or Google Play today! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Something You Should Know
Toxic Positivity and The Harm It Causes & What's Your Real Biological Age?

Something You Should Know

Play Episode Listen Later Aug 1, 2022 51:07 Very Popular


How many times did your mother tell you not to swim for half an hour after you eat or not to scratch a bug bite or don't touch someone who has poison ivy because you can catch it? There is a lot of that summertime advice flying around. This episode begins by looking at whether this advice is true or not. https://www.silive.com/healthfit/2012/07/summer_myths_debunked.html There is something called toxic positivity. It is the idea that we should always look on the bright side, be happy, everything happens for a reason, don't worry, you'll be fine – you know what I mean. Often we say these things to comfort people but it may have the opposite effect. Joining me to discuss toxic positivity and the damage it can do is Whitney Goodman a licensed marriage and family therapist and author of the book, Toxic Positivity: Keeping It Real in a World Obsessed With Being Happy (https://amzn.to/3cwrhcf).  You have your chronological age and then there is your biological age. You can't do anything about your chronological age, but it does appear you can roll back the years on your biological age according to Morgan Levine. She is an assistant professor of pathology at Yale University School of Medicine and author of the book, True Age: Cutting-Edge Research to Help Turn Back the Clock (https://amzn.to/3zaRepw).. Listen as she reveals what to do to stay young for as long as possible. Smelling roses can have quite an impact on you and it is all good!. That scent can affect your memory, your dreams and your happiness. Listen as I explain. https://www.dailymail.co.uk/sciencetech/article-1059329/How-sweet-dreams--simply-smell-roses.html and https://www.nature.com/news/2007/070305/full/news070305-10.html PLEASE SUPPORT OUR SPONSORS! Factor makes it easy to eat clean 24/7, with fresh, delicious, prepared meals! Head to https://go.factor75.com/something120 & use promo code Something120 to get $120 off! Start hiring NOW with a $75 Sponsored Job Credit to upgrade your job post at https://Indeed.com/SOMETHING  Offer good for a limited time. Truebill is the smartest way to manage your finances. The average person saves $720 per year with Truebill. Get started today at https://Truebill.com/SYSK! See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses! Try Zapier for free today at https://zapier.com/SYSK Go to https://Shopify.com/sysk for a FREE fourteen-day trial and get full access to Shopify's entire suite of features! Redeem your rewards for cash in any amount, at any time, with Discover Card! Learn more at https://Discover.com/RedeemRewards The magic is waiting! Download Harry Potter: Puzzles & Spells, for free, from the iOS App Store or Google Play today! Learn more about your ad choices. Visit podcastchoices.com/adchoices