Podcasts about product marketing manager

Show of hands, how many of us have used an Adobe tool in our careers? Chances are, that's most of us. This week's guest, Kylee Peña, is working on marrying AI into our beloved tools, including Premiere and Photoshop. Not only can these integrations make tools easier to learn for new learners, they can also help with ideation and creativity.  What sort of challenges are product marketers facing when it comes to putting AI features into existing products? First, Kylee says it's best to be clear about expectations. A way to combat this is to show real live demos. Another way is to be honest about the product and its limitations.  And, how can AI messaging be more effective? Resonating and relating to people on an emotional level is the key.  If you're a marketer who wants to learn more about how AI is being integrated with your already existing tools, this is the episode for you.  Follow Kylee: LinkedIn: https://www.linkedin.com/in/kylee-pena/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Host Sophie Gould speaks with Diana Caplinska, Fractional CMO at FameOverflow; Jonas Strandell, Chief Marketing Officer at Besedo; and Dmitriy Yasinskiy, Product Marketing Manager at CtrlPrint. This expert panel dives into the evolving landscape of SEO and digital strategy, focusing on how artificial intelligence is reshaping marketing workflows and decision-making. Tune in to gain practical insights on adapting to AI tools, navigating algorithm shifts, and future-proofing your digital presence with data-driven marketing leadership.

In this episode, Gal shares his journey from the Israeli army to marketing teacher and stealth-mode startup founder. He reveals the strategic thinking behind Bold PMM's subscription-based marketing model, and why he believes most B2B startups fail—not because of bad products, but because no one knows they exist. We also dive into how Bold Voice helps SaaS companies build brand credibility through podcast appearances, plus Gal's vision of empowering solopreneurs in Israel with his productized service playbook.This conversation is a must-listen for SaaS founders, product marketers, and anyone looking to scale visibility without blowing the budget.

If the post-conference blues are taking hold, fear not! InfoTrack's Legal Up conference is right around the corner with plenty to look forward to. Lisa Kirkman welcomes Alex Braun of InfoTrack to discuss Legal Up 2025, the largest FREE virtual conference available for legal professionals. The conference strives to be people-centric, offering sessions for individuals with diverse life experiences in a wide variety of practice areas. If you're looking to enhance your career, gain new insights, and network with peers, register now! Legal Up 2025 takes place April 23-24. Learn more: Legal Up 2025 Alex Braun is Product Marketing Manager at InfoTrack US. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of the BIGcast, host John Best sits down with Emma Zaballos, cybersecurity expert and Product Marketing Manager at CyCognito, to unpack one of the biggest surprises in generative AI: the emergence of China's DeepSeek. Emma and John dive deep (pun intended) into the implications of DeepSeek's rise, the broader cybersecurity concerns around AI, and what it all means for credit unions and financial institutions navigating the AI landscape.   Links related to this episode:   CyCognito: https://www.cycognito.com/   Wiz Research Uncovers Exposed DeepSeek Database Leaking: https://www.wiz.io/blog/wiz-research-uncovers-exposed-deepseek-database-leak Security Scorecard's blog A Deep Peek at DeepSeek: https://securityscorecard.com/blog/a-deep-peek-at-deepseek/   Join us for the next CU Town Hall meeting on Wednesday 7th, at 12pm PT/3pm ET for your regular dose of lively interactive discussion and best practice sharing on the hottest topics impacting credit unions nationwide. We look forward to seeing you! The Town Hall is free to attend, but advance registration is required: https://www.cutownhall.com/  Join us on Bluesky!  @bigfintech.bsky.social;  @154advisors.bsky.social (Glen); @jbfintech.bsky.social (John) And connect on LinkedIn for insights like the Friday Fintech Five: https://www.linkedin.com/company/best-innovation-group/  https://www.linkedin.com/in/jbfintech/ https://www.linkedin.com/in/glensarvady/

One of the most important metrics for a mobile app is its conversion rate. It tells you how many people that use the app for free become your paying customers. It's about how profitable and sustainable your app is. Now, if you are one of the die-hard Pink Floyd fans, you gotta love their song The Wall. If you are an app marketer, your wall is the paywall :-) Among many tools that you may use to increase the number of people who become your paying customers, once they hit the paywall, are cognitive biases. You may heard of them if you have a peripheral interest in psychology. Today, Max will tell you about using cognitive biases to significantly increase your app's conversion rate. Today's topics include: Max Amelang's bio About PreMatch Ethical boundaries in cognitive biases The most underrated cognitive biases High-impact experiments with paywalls Android or iOS? Leaving his  smartphone at home, what features would Max miss most? What features he would like to see added to his smartphone? Links and Resources: Max Amelang on LinkedIn Prematch website Business Of Apps - connecting the app industry Quotes from Max Amelang "Yeah, it's absolutely a valid question because especially in the beginning, it's extremely tempting to see all of these tools you can use to somehow increase this conversion rate by margin or by another percent and so on. But then I also quickly realized not only as a product manager, but also as a user, how would I feel if I stumble across this? " "Obviously I know the tricks, so maybe I need to be a bit harder in order to define if something is good or not so good anymore. And I then came up with like, how would my parents behave on this paywall? Because parents just as a symbol for an older generation that are not as native with mobile apps. And I always am fascinated when I see how my dad navigates his app and when I realize, why did he just click on this button because it's blinking quicker? And I realized, okay, this is how easily he's influenced. So as a very soft first test, I'm thinking about, okay, how would my dad would behave on this paywall? Would he buy just because of the cognitive biases or would he still be able to make his own decision?" Host Business Of Apps - connecting the app industry since 2012

In this episode, we welcome Quentin Lebeau, Product Marketing Manager at SoftAtHome, to discuss their recent Wi-Fi 7 gateway launch with Swisscom. Quentin delves into the rising consumer demand for cutting-edge technology, making Wi-Fi 7's key capabilities of higher speeds, lower latency, and increased reliability even more appealing to consumers. Quentin explains that Wi-Fi 7 also enables the use of embedded AI, allowing gateways to optimize bandwidth allocation, which is vital to delivering a higher quality of service for consumers. But innovation isn't just about performance - Quentin shares that more consumers are also interested in sustainability efforts, and we learn that the new gateway's subscriber-enabled low power mode reduces power consumption up to 98%. Tune in to learn more, including Quentin's insight on the value of consistent user experiences for service providers.Wi-Fi CERTIFIED 7™For Wi-Fi AllianceFor Membership InfoGeneral Contact

The first of our episodes recorded at MPE Berlin 2025, Europe's largest merchant payments conference. We produced the show in partnership with Ecommpay, a global acquirer, payment gateway and orchestrator that offers fully customisable payments solutions to its clients. Our guests for this episode were: 1/ Moshe Winegarten, Chief Revenue Officer, Ecommpay 2/ Riccardo Argenta, Global Payment Senior Lead Manager, Back Market 3/ Andre Moeller, Payments Manager, Volkswagen Group Charging 4/ Zahava Dalin Kaptzan, Product Marketing Manager, Riskified 5/ Ruslan Volynets, CFO, Booknet 6/ Faheem Bakshi, VP Payments, Kinguin 7/ Matteo Gamba, Head of Product - Global Payments & Fraud, Wayfair

Microsoft has discovered StilachiRAT, a new remote access trojan specifically targeting cryptocurrency wallets and credentials. The malware focuses on stealing data from 20 cryptocurrency wallet extensions on Google Chrome, including Metamask and Trust Wallet. However, Avalanche native wallet "Core" seems safe from the exploit.Guest: Tess Nekvasil, Product Marketing Manager at Ava LabsCore Wallet ➜ https://bit.ly/CoreWalletAVAX~This episode is sponsored by Tangem~Tangem ➜ https://bit.ly/TangemPBNUse Code: "PBN" for Additional Discounts!00:00 intro00:13 Sponsor: Tangem00:43 Microsoft Warns of New Threat01:19 Core Wallet is Safe02:10 Core App Criticisms04:31 Onboarding Problems06:12 Upgrade Roadmap07:24 Metamask Joins TikTok Bid09:40 Why is Core Not on MeWe? 11:24 C-Chain Upgrade12:44 Cross-Chain UI Upgrades14:09 USDC Upgrade on Avalanche16:21 Robinhood Connect17:20 Bank Wallets Incoming20:54 outro#Crypto #AVAX #bitcoin~Crypto Wallets At Risk!

On this episode of Blood, Sweat & Balance Sheets, host Mike Whitmire sits down with Vicky LeVay, Sr. Director of Compliance, Risk, and Information Security at FloQast, and Jaysen Dyal, Product Marketing Manager at FloQast and former accountant. Together, they discuss the growing role of AI in accounting and FloQast's achievements, including earning ISO 42001 certification.Vicky provides insights into what it takes to secure this critical certification and why it's essential for building trust and ensuring accountability in AI-driven processes. The conversation dives into the ethical challenges of implementing AI in the accounting field and how FloQast's vision paves the way for innovation, efficiency, and solving industry challenges. Learn how AI-powered tools are reshaping the profession, empowering accountants to move beyond manual tasks and tackle strategic work with confidence.Key TakeawaysAI's Role in Accounting: How artificial intelligence is streamlining accounting processes and enabling accountants to focus on strategic initiatives.ISO 42001 and Trust in AI: Why FloQast pursued ISO 42001 certification and its significance in ensuring trust and compliance in AI workflows.Addressing Ethical Challenges: Exploring risks like prompt injection, AI hallucinations, and the importance of integrating robust safeguards.FloQast's Vision for AI: How FloQast is driving innovation with AI-powered products, reducing workloads, boosting efficiency, and preventing burnout for accounting teams.Preparing for the Future: Insights into how ethical AI is shaping the future for accountants and helping them take on more impactful roles within their organizations.Listen in for actionable insights and perspectives on the intersection of AI, compliance, and innovation in accounting.

Разбор резюме в прямом эфире. Разбираем CV маркетологов и менеджеров по маркетингу: Marketing Specialist, Product Marketing Manager, Brand Manager, Event Manager, Social Media Marketing Manager (SMM) и тд.Присылайте свое резюме для разбора в прямом эфире в телеграм канал https://t.me/prodcastUSA.Маша (Мария) Подоляк (Marsha Podolyak)Автор Телеграм канала "

In this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, shares his experience managing multiple go-to-market initiatives. He shares firsthand insights on balancing competing priorities, aligning cross-functional teams, and navigating unexpected challenges. For more insights, please check out Arneeb's article "Stop Guessing, Start Selling: Why PMMs Should Save Startups From Feature Factory Chaos"All rights reserved. © Product Marketing Hive.

Lucas, PMM freelance nous explique comment faire de l'IA son assistant virtuel et réussir à gagner jusqu'à 15 heures par semaine.Découvrez

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Stephanie Hudson from StellarWP about Stellar Pay, a new payment gateway plugin for WordPress users. Stephanie, the Product Marketing Manager, discusses her background in web development and marketing. They explore Stellar Pay's features, including its integration with Stripe, subscription management, and no additional fees for essential features. They also address e-commerce challenges like shipping and taxes and future plans for Stellar Pay, including potential PayPal integration. Additionally, Stephanie teases the upcoming launch of Stellar Sites, a new website solution combining the best features of popular platforms with WordPress's power.Top Takeaways:Stellar Pay Simplifies E-Commerce: Stellar Pay is designed for those who either actively run e-commerce businesses or avoid it because they find it difficult. The tool aims to make the process easier and more accessible.Free and Easy to Get Started: Users can download Stellar Pay for free from the website. Signing up directly on the site comes with added benefits like onboarding tips and extra resources to help users get started.Stellar Pay Provides E-Commerce Tips: The team behind Stellar Pay offers a newsletter that provides useful insights and strategies for running an online store successfully. Michelle encouraged users to subscribe for ongoing guidance.Mentioned In The Show:StellarWPStellar PayLiquid WebGive WPThe Event CalendarSolidWPLearndashRestrict Content ProDevin WalkerStripeJoel ButlerPayPalPoodle PressBen Ritner WP Accessibility DaySolid AcademyJono Alderson

Episode Notes Want to make your HR technology rollout a success? Join this episode of TXL for an insightful discussion with Mike DeMarco, Product Marketing Manager at Phenom, on how to master your HR tech stack implementation.  Learn why having a clear roadmap is essential for any new HR technology integration, and how proper planning can help you avoid common pitfalls that organizations face. Whether you're considering expanding your current tech capabilities or planning your first major HR technology investment, this episode is for you. Get notified for all upcoming TXL episodes here: https://www.phenom.com/talent-experience-live

** Named “Best Podcast” 3 Consecutive Years! 2022-2024 Apex Award of Publication Excellence. In this special episode of our “Automation Chat” podcast from the expo floor at Automation Fair 2024, The Journal's Managing Editor Amanda Joshi talks with Endress+Hauser's Jason Pennington, Director of Digital Solutions and Keith Riley, Product Marketing Manager of Level+Pressure, about the company's new compact, Bluetooth-enabled process measurement instrumentation for hygienic applications in industries such as food and beverage, life sciences, water wastewater, etc. The product line includes Vibronic point level detection Liquiphant models, a vibration point level switch for safe liquid overfill prevention; Cerabar hygienic pressure transmitter; and Micropilot radar transmitter. Communication protocols include 4-20MA HART and I-O Link. And as always, get your family-friendly, silly Joke of the Day. Resources from this episode: Learn more about Endress+Hauser. Watch their discussion on YouTube at https://youtu.be/-p1YBQeXR0w. Subscribe to The Journal's 4 digital magazines at http://rok.auto/thejournal-subscribe.   Automation Chat is brought to you by The Journal From Rockwell Automation and Our PartnerNetwork magazine. Find us on YouTube. Find us on LinkedIn. Find us on Facebook. Find us on X (Twitter). Please share this episode with others who would benefit from the information.

In this episode, Padma Raghunathan, Product Marketing Manager at Deltek, discusses the future of smart manufacturing, focusing on the integration of AI and automation, workforce augmentation, and the evolving roles within the manufacturing sector.

Industrial Talk is onsite at Accruent Insights and talking to Cisco Sara, Sr. Product Marketing Manager at Accruent about "Industrial documents at your fingertips". Scott MacKenzie hosts an episode of the Industrial Talk Podcast at the Accruing Insights event in San Antonio, featuring Cisco Sara from RedEye, a document management system. RedEye, built for collaboration and democratizing information, stands out for its unlimited user license, making it accessible to all team members without additional costs. It offers a user-friendly interface with features like Google-like search, QR codes, and GPS to easily locate documents. The system also ensures version control and accuracy through workflow approvals. Integration with Accruent's Asset Management Suite and potential AI enhancements are discussed for future improvements. Red Eye's intuitive nature requires minimal training, and personalized onboarding helps customers transition their data effectively. Action Items [ ] Explore opportunities for integrating RedEye with other systems to create a more connected workflow. [ ] Provide training and ongoing support to customers to ensure successful adoption of the RedEye solution. [ ] Follow up with Cisco on LinkedIn to discuss further collaboration opportunities. Outline Introduction to the Podcast and Event Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and innovations. Scott thanks the audience for their support and mentions the podcast's data-backed popularity. The podcast is broadcasting live from the Accruing Insights event in San Antonio, highlighting the event's atmosphere and purpose. Scott introduces Cisco Sara, the guest for the episode, and sets the stage for discussing the RedEye product. Overview of Red Eye and Its Origins Cisco Sara shares that RedEye is an Australian product developed by two engineers to address information accessibility issues in their company. The founders discovered that existing solutions did not meet their needs, leading them to create RedEye. Red Eye aims to make it easy for users to find and access the information they need for their jobs. The product is built for collaboration and does not charge per user, allowing unlimited access to the platform. Unique Features and Collaborative Capabilities of RedEye RedEye is designed for collaboration and does not charge per user, unlike most document management systems. The platform democratizes information, making it accessible to various teams like engineering, operations, maintenance, construction, legal, marketing, and procurement. RedEye uses a Google-like search functionality to quickly locate documents, making it user-friendly even for non-experts. The system supports various methods to access documents, including QR codes and GPS, enhancing usability in the field. Version Control and Workflow Management Red Eye uses version control to ensure the accuracy and reliability of documents, especially in the field. The system identifies the correct version of a document based on approval workflows, maintaining data integrity. Users can mark up documents in the field and submit them for review and approval through various methods, including mobile solutions and QR codes. The system includes tools to prevent "pencil whipping" and...

Today, we're continuing our deep dive into how water quality can transform the taste and character of coffee. In part one, we explored the fascinating science behind water and coffee brewing. In part two, we'll find out how water science is being applied in practice to elevate customer experience. We'll speak with Maximillian Lundin, Product Marketing Manager at Bluewater Group, and Sergio Barbarisi, International Key Accounts Manager at BWT water+more, about the latest innovations in water purification technologies and their role in shaping sustainable and more flavourful coffee .Credits music: Consent by Rosie Smith in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

In our latest Electronic Specifier Insights podcast, Managing Editor Paige West speaks to Christian Engels, Product Marketing Manager, Tria Technologies,  all about exploring Avnet's Tria brand.

Ever felt like a misfit in product marketing? You're not alone.In this episode of We're Not Marketers, hosts Gab, Zach, and Eric dive deep into a hot topic for PMMs: discovering and honing your unique superpower to stand out in your role. Whether you're a product marketing veteran or new to the field, this conversation is packed with timeless advice, relatable stories, and strategies to help you identify your strengths and position yourself effectively.What's Inside This Episode?Self-discovery exercises for PMMs: From creating a “win list” to identifying transferable skills.Positioning yourself for success: Why knowing your competitive strength is key for landing the right roles.Experimentation is key: How trying different PMM functions (like pricing or messaging) can reveal your passions.Practical tools: Use energy-mapping techniques to uncover the tasks that fuel your motivation and career growth.Standing out in the crowd: Why specializing in a niche or showcasing your work is a game-changer.Confidence and mindset: The power of affirmations and self-belief in defining and owning your PMM identity.Who's This Episode For?Startup PMMs and fractional product marketers in B2B SaaS who're looking to differentiate themselves and feel unignorable in their roles.Key Takeaway:Your superpower isn't just a skill—it's how you position yourself and align your passions with business needs. Stop blending in and start standing out by owning your unique value.Show Notes00:00 Introduction and Welcome01:01 Casual Banter and Golf Talk01:49 Understanding Your PMM Role02:26 Personal Experiences in Product Marketing03:33 Finding Your Competitive Strength04:48 Exploring Different Aspects of PMM06:57 Overcoming Imposter Syndrome07:51 Leveraging Your Superpower09:34 Practical Advice for PMMs14:29 The Importance of Confidence23:24 Final Thoughts and ConclusionSponsorZach Messler with Clarityrules.comHosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, Host Mike Murphy is joined by José Simpson, Product Marketing Manager for Medium Voltage Drives, to discuss the innovative ACS8080 solution. They highlight the key features and benefits of ABB's next-generation medium voltage drive, focusing on its flexibility, advanced control capabilities, and safety features designed for optimal reliability. This solution is built to meet the demands of various industrial applications and provides a valuable addition to your operations. Tune in to learn how the ACS8080 can improve your operational efficiency and contribute to greater reliability.ACS8080

Sometimes talking about the Future of Shopping, in capital letters, can be so annoying. Well, thanks for telling me someday we will be flying like the Jetsons, look it up GenZ, but what good does that do me now? That's why it was so satisfying to talk about the near future of shopping - the cool, impactful experiences that are being created now by early adopters, with Nat Pavic, founder and host of the Salesforce Commerce Cloud Innovations Podcast, and product marketer at Salesforce. Take a listen - maybe the next best thing for your company is nearer than you think.

Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company's unique approach to product marketing, transparent pricing, and positioning.

In this episode, Dr. Karen Litzy interviews Michelle Weatherby, Product Marketing Manager at Jane, a practice management software designed for health and wellness practitioners. They discuss Jane's mission to "Help the Helpers," the importance of simplicity and community support, and exciting upcoming features like integrated outbound faxing and a voice-to-chart AI tool. Michelle emphasizes the positive company culture and the value of customer satisfaction in driving Jane's success.   Time Stamps:  [00:03:47] Practice management software benefits. [00:04:47] Help the helpers mantra. [00:08:27] Company culture and values. [00:13:31] Integrated outbound fax feature. [00:15:39] Time-saving features for therapists. [00:20:10] No education or experience wasted.   More About Michelle: Michelle is a Product Marketing Manager at Jane App, a practice management and EMR software designed to help health and wellness providers care for their patients and run their businesses. She began her career as a Registered Dietitian, developing a deep empathy and appreciation for the providers that Jane serves. She strives to live Jane's mission of "helping the helpers" by continually learning what customers need and showing them how Jane's solutions can help them thrive.   Resources from this Episode: Jane App Voice to Chart Jane App Pricing   Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month   Follow Dr. Karen Litzy on Social Media: Karen's Twitter Karen's Instagram Karen's LinkedIn   Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

This week, LJ and Rob sit down with Nicole Krensky, Product Marketing Manager at Bullhorn, to review the 2024 Talent GRID Report. Nicole reports that talent values the right jobs along with consistent and speedy communication. Not surprisingly, 81% of candidates say they are comfortable with AI in recruiting if it speeds up the process. LJ and Rob also highlight Staffing World & Thrive Live 2024. Our featured technology is WhatFix. Thank you to our sponsor, Leap Advisory Partners. Please remember to rate, review, and share the episode wherever you tune in.

Eric Eronen is the Product Marketing Manager at Intermatic.

Episode Notes Debunk common misconceptions about candidate screening on this episode of Talent Experience Live with guest host Mike DeMarco and  Phenom's Joanna Keel, Product Marketing Manager.  Discover how the right screening questions can decrease time spent in live interviews and help hiring teams identify best-fit candidates at scale and across roles. Plus, gain insights into how the screening process can be both personal and impactful with Phenom's advanced screening solutions. Get notified about all upcoming TXL episodes here: https://www.phenom.com/talent-experience-live

On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Product Marketing Manager at TikTok Aashish Takkala.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-media-measurement-video-first-world   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

After receiving a bachelor's degree in Mechanical Engineering in 1992 and a PhD for CFD research in 1996 from Brunel University in the UK, Robin joined Flomerics as a Simcenter Flotherm support and application engineer. By the time of the acquisition of Flomerics by Mentor Graphics in 2008 he was the Product Marketing Manager for Flotherm. Since the acquisition of Mentor Graphics by Siemens in 2017 he is a Senior Key Expert in the Simulation and Test Solution division. With over 25 years' experience in the field of electronics thermal simulation, he has published over 30 journal and conference papers and has had 7 patents granted. ONLINE PRESENCE ================

Are you dreaming of more direct bookings but still relying heavily on online travel agencies? It's time to harness the power of market data to take control of your short-term rental business. In this episode, we explore how to use this valuable information to your advantage and transition more bookings to your own platform.Join me as I sit down with Mridul Bansal, Product Marketing Manager at PriceLabs, to uncover the secrets of using market data to your advantage. We'll dive deep into:What market data really means for short-term rentalsKey components of market data you should be trackingHow to analyze this data effectivelyStrategies to leverage market insights for more direct bookingsYou can't just be charging more. You also have to make more from each booking. -Mridul BansalAbout Mridul BansalMridul Bansal is a dedicated advocate for the vacation rental industry, currently serving as a Product Marketing Manager at PriceLabs. His focus is on empowering hosts and property owners by delivering tools and insights that help them succeed. Mridul leads weekly mastermind sessions, fostering a collaborative space where hosts can support one another and work towards achieving their goals. At PriceLabs, he plays a crucial role in ensuring customer feedback shapes product improvements, training, and ongoing support, ensuring the company continually evolves to meet the needs of its users.Connect with Mridul and PriceLabs: Website: https://hello.pricelabs.coInstagram: https://www.instagram.com/pricelabsLinkedIn: https://www.linkedin.com/company/pricelabsMridul's LinkedIn: https://www.linkedin.com/in/bansal-mridul/Don't miss out on a special offer exclusively for our listeners - a free webinar with a PriceLabs expert to dive even deeper into practical revenue management strategies. Sign up here: https://us02web.zoom.us/webinar/register/5617283976405/WN_vL8svoJCSwKjaLFqf7UPLQ#/registrationThe key moments in this episode are:Understand the importance of dynamic pricing across all your booking platformsLearn how to use market data to optimize your pricing strategyDiscover techniques to make your direct booking site more attractive than OTAsGet insights on adjusting your minimum stay requirements based on market trends—----------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Missed the Direct Booking Success Summit 2024? Don't worry!You can still access all the invaluable insights and strategies with the All-Access Pass for just $219!Here's what you'll unlock:✅ Lifetime Access to All Sessions – Watch or rewatch every powerful session at your convenience.✅ Exclusive Bonus Content – Get behind-the-scenes interviews, bonus workshops, and expert-led training you won't find anywhere else.✅ Downloadable Workbooks & Checklists – Start applying actionable strategies right away with tools designed to help you grow.✅ VIP Q&A

With AI developing rapidly, and AI policy often lagging behind, calls for responsible tech design and development are louder and more public than ever. In this episode, Paige Lord offers some insight into ways UX professionals can play a role in creating ethical AI products and services. Learn more about Paige Lord: LinkedIn: https://www.linkedin.com/in/thepaigelord/ TikTok: https://www.tiktok.com/@aiethicswithpaige YouTube: https://www.youtube.com/@aiethicswithpaige Substack: https://thepaigelord.substack.com/ Other related content: Design Risk Assessment (free article) NN/g Articles & Videos about AI Practical AI for UX Professionals Course Emerging Patterns in Interface Design Course Responsible AI Institute: https://www.responsible.ai/

Dealing with the chaos of being a PMM while trying to balance the rest of your life? You're not alone.In this candid episode of We're Not Marketers, Zach, Eric, and Gab dive into the realities of managing life as a Product Marketing Manager, whether you're in-house or fractional. From overwhelming work expectations to the struggle of balancing personal life, the team discusses how to protect your mental health while handling an always-on work culture. They share personal stories, tips like setting boundaries, removing work apps from phones, and practical advice on how to deal with burnout. If you're feeling the strain of managing your career, relationships, and self-care, this episode is a must-listen.Key takeaways include:Strategies to create separation between work and personal time (e.g., daily rituals, setting boundaries, Slack detox).Real-talk about burnout and why mental health shouldn't be just a “corporate benefit.”Practical tips on saying “no” to unrealistic requests and protecting your productivity.How fractional PMMs handle the pressure of multiple clients while in-house PMMs navigate endless internal demands.Tune in to hear the team's perspectives on how to reclaim balance and stay sane as a PMM.Show Notes00:00 Introduction and Sponsor Message01:02 The Challenges of Being a Product Marketer02:22 In-House vs. Fractional Product Marketing04:45 Balancing Work and Personal Life07:41 Setting Boundaries and Mental Health22:02 Productivity Tips and Techniques30:50 Conclusion and Final ThoughtsHosted by Ausha. See ausha.co/privacy-policy for more information.

  Are you feeling lost in your job search?  This episode with one of my former clients, Michaela Cultrara, Product Marketing Manager at UtilityAPI,  is for you.  Michaela shares how she went from getting laid off, helping her mom clean homes to make ends meet, and how she successfully transitioned from public interest to tech.  In this episode with Michaela, we dive deep into:  - Culture & Career: Learn how your background shapes your work style and ideal work environment. - The Power of Mentorship: Discover how mentors can accelerate your professional development. - Conquer Networking: Get actionable strategies to build a robust professional network. - Master the Interview: Learn how positive energy and a strong impression can win you the job. - Boundaries & Wellbeing: Set healthy boundaries to have work-life balance and avoid compromising your identity and getting burnout. - Find Your Dream Job: Align your career with your values and passions. - Trust Your Journey: Focus on personal growth and don't be swayed by others' opinions. - Invest in Yourself:  The value of hiring a career coach and how that can transform your life and career. Connect with Michaela at https://www.linkedin.com/in/michaelacee/. Connect with Samorn at www.linkedin.com/in/samornselim. Get a copy of Samorn's book, “Belonging: Self Love Lessons From A Workaholic Depressed Insomniac Lawyer” at https://tinyurl.com/swpc578c. Get weekly career tips by signing up for our newsletter at www.careerunicorns.com.  

In this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a product marketer. Peace discusses how to build strong relationships, gain a deep understanding of your product, and create a plan that balances quick wins with long-term growth. For more a complete step-by-step guide, please check out Peace's article "How to Succeed in Your First 90 Days As a SOLO Product Marketing Manager"All rights reserved. © Product Marketing Hive.

Aaron Vaisman, LTCC Business Unit Leader at Mini-Circuits, and Randy Cochran, Product Marketing Manager for MMIC & LTCC products at Mini-Circuits, talk with Pat Hindle about high performance LTCC Filter technology and its applications as markets are evolving in this area. Sponsored by Mini-Circuits.

In this episode of our “Automation Chat” podcast from The Journal From Rockwell Automation and Our PartnerNetwork magazine, Executive Editor Theresa Houck chats with Ashley David, Product Marketing Manager for Level and Pressure Equipment at Endress+Hauser USA. They discuss: What exactly “smart instrumentation” is in process automation. Where the industry is headed with smart instrumentation and why. Why diagnostics, verification and monitoring functions are vital. How data collected from smart devices is used to improve productivity, cut maintenance costs, reduce paperwork, comply with legal requirements, help ensure safety and more. Smart instrumentation's role in optimizing calibration and cGMP compliance in the life sciences industry. What to know if you're not sure smart devices in process instrumentation are right for you. And as always, get your family-friendly, silly Joke of the Day. Resources from this episode: Learn about Heartbeat Technology on Proline Promag electromagnetic flowmeters from Endress+Hauser. Learn about benefits of Heartbeat Technology in smart instrumentation. Case Study: New Belgium Brewing refines calibration process. Endress+Hauser website. Subscribe to The Journal's 4 print magazines (Feb., May, July and Oct.) by e-mailing Anna Hicks at ahicks@endeavorbusinessmedia.com. Subscribe to our 4 digital magazines at http://rok.auto/thejournal-subscribe.   You can also watch their discussion on YouTube at https://youtu.be/3TlUFOKrkJ4. Automation Chat is brought to you by The Journal From Rockwell Automation and Our PartnerNetwork magazine. Find us on LinkedIn. Find us on Facebook. Find us on X (Twitter). Please subscribe to “Automation Chat" and give us a 5-star rating and a review. ** Named “Best Podcast” 3 Consecutive Years! 2022-2024 Apex Award of Publication Excellence.

Today, I sit down with Michelle Weatherby, Product Marketing Manager at Jane, where they explore innovative EHR solutions designed to streamline your practice and enhance patient care. If you're a chiropractor struggling with inefficient management software or simply looking to elevate your practice to the next level, this podcast is your go-to resource.Episode Notes: Stabilization Exercises Versus Flexion Exercises in Degenerative Spondylolisthesis: A Randomized Controlled TrialJane is an online platform for health and wellness practitioners that makes it simple to book, chart, schedule, bill, and get paid. I you're ready to get started, click here and use the code EBC1MO for a 1-month grace period on your new account.The Best Objective Assessment of the Cervical Spine- Provide reliable assessments and exercises for Neuromuscular Control, Proprioception, Range of Motion, and Sensorimotor-Integration. Learn more at NeckCare.comPatient Pilot by The Smart Chiropractor is the fastest, easiest to generate weekly patient reactivations on autopilot…without spending any money on advertising. Click here to schedule a call with our team.Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

On this week's episode of the NZXT Podcast... We have Jordan, our Sr. Product Marketing Manager, helping us talk about all of our new H5 Flow case and Kraken Elite! Catch the replay at twitch.tv/NZXT!

In this episode, Chris Mahar talkis with Padma Raghunathan, Product Marketing Manager at Deltek, about digital transformation for small and medium-sized manufacturers. They discuss the role of manufacturers in the defense industrial base and their contributions to the broader economy. 

Off Course is back this week with a fantastic show and this is episode 217. Hosted by Dan Edwards, each Friday he gives you a deep look into the world of golf and equipment in a way unlike any other podcast has done before. Today, Zack Oakley, Product Marketing Manager of Callaway Golf, joins the […] The post Off Course – New Callaway Apex Irons appeared first on The Hackers Paradise.

Catch the latest episode of "The Juice with Jess Cervellon" featuring Danielle Dawson, Product Marketing Manager at Four Sigmatic. Danielle shares her insights on the challenges of integrating functional mushrooms and plants into products while keeping brand vibes consistent.Jess and Danielle dive deep into why a solid brand voice matters, the perks of knowing your customers, and innovating marketing moves. Get hyped by Danielle's herbalism journey and her tips for ace product development.Don't miss this jam-packed episode for anyone looking to boost their brand game, get to know their audience, and leverage customer data for growth!------------------------------

In the latest episode of the Corporate Explorer series, brought to you by Wazoku, we discuss the importance of balancing personal instincts with data and evidence in business decisions. Guests, Product Marketing Manager for Electric Vehicles & Customer Experience with Cadillac, Sarah Spoto and Vincent Ducret from ChangeLogic share their experiences of implementing experimental frameworks in China for General Motors. They emphasize the critical steps of assumption analysis, prioritizing hypotheses, and iterative experimentation, while also addressing challenges in corporate environments, such as maintaining cultural buy-in and celebrating failures as learning opportunities. Sponsored by Wazoku, the episode offers deep dives into innovation management, strategic risk-taking, and the use of connected collective intelligence to drive business success. 00:00 Introduction: The Pitfalls of Instinct-Driven Decisions 00:40 The Role of Data in Corporate Exploration 01:07 Sponsor Message: Wazoku's Innovation Ecosystem 01:56 Incubation and De-risking New Business Ideas 02:19 Meet the Corporate Explorers: Sarah Spoto and Vincent Ducraix 02:50 Sarah Spoto's Journey in Corporate Innovation 04:40 Vincent Ducraix's Background and Experience 06:55 The Business Learning Life Cycle Framework 08:10 The Importance of De-risking in Corporate Ventures 13:04 Challenges and Strategies in Corporate Experimentation 14:33 The Role of Leadership and Team Buy-in 21:08 Case Study: Experimentation in China 30:28 Final Thoughts and Contact Information Find Sarah here: Find Vincent here:     Key Takeaways This conversation explores business experimentation using a framework outlined in the Corporate Explorer book. Here are the key takeaways: Challenges of Corporate Innovation: Reliance on past experience can lead to failure in new ventures due to high uncertainties. Traditional methods like surveys might not capture the right data for untested ideas. The Business Experiments Framework: Identify Key Assumptions: List all critical assumptions about your new venture (customer value proposition,problem addressed, etc.). Prioritize Assumptions: Focus on the riskiest assumptions that could derail the project. Design Experiments: Create creative experiments to test these assumptions with real customer data (not just surveys). Collect Learnings: Analyze experiment results to validate or disprove assumptions. Iterate: Use learnings to refine your approach and potentially conduct new experiments on remaining assumptions. Benefits of Business Experiments: Reduces risk by validating assumptions before significant resource investment. Provides data-driven decision making for building the right product for the right customer. Challenges of Implementing Business Experiments: Balancing Speed and De-risking: There's a tension between demonstrating progress and taking the time to properly de-risk the project. Cultural Shift: Organizations need to embrace experimentation and see failures as learning opportunities. Team Buy-in: Both leadership and working-level teams need to understand the value of experimentation. Success Factors: Strong Leadership Support: Having advocates who understand and champion the approach is crucial. Cultural Investment: Educate teams on the process and celebrate failures as learning opportunities. Focus on Learning: Value the insights gained from experiments, even if they disprove assumptions. Example Implementation: Sarah Spoto's experience in China highlights the importance of setting the right incentives and building a cross-functional team for experimentation. Assumptions analysis is a valuable starting point, even if full experimentation isn't implemented. Overall, business experimentation offers a structured approach for de-risking new ventures and making data-driven decisions in the face of uncertainty.

Tune in to this Meraki Unboxed podcast and explore the power of the new Meraki MG52 and MG52E cellular gateways. Learn how these devices, managed through the Cisco Networking Cloud, are revolutionizing branch connectivity for businesses. Experience always-on, 5G-connected experiences, connecting more people and places without compromising scale and performance.  HostTanner Yehlik, Technical Marketing Engineer, Cisco Meraki GuestsPratik Desai, Product Marketing Manager, Cisco  Unni Ambat Rajagopalan, Technical Marketing Engineering, Cisco Meraki See how businesses can scale faster and deliver richer customer experiences: https://meraki.cisco.com/products/wireless-wan/ 

✨  Alexa Gasbarrino, Sr. Product Marketing Manager at Sweetgreen☁️  Moving toward things that interest you☁️  Internal networking at Google☁️  Exploring the multifaceted role of a product marketer☁️  Relationship building and outreach for career progressionJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Josh is a seasoned marketing, content, and operations consultant with a wealth of experience. In his most recent roles, he served as the Digital Marketing Content and Product Marketing Manager for BlueCross BlueShield and Acuity Brands. There, he formulated strategies to engage customers and promote products effectively online. In February 2022, he departed from the corporate sphere to join a startup digital marketing company, assuming the role of VP of Operations & Accounts. Within this position, he successfully led and mentored a team of 7 copywriters, designers, and developers to help their customers succeed online. Drawing on his extensive expertise, Josh embarked on his entrepreneurial journey, founding his own business, Tripally.io, in August 2023. This venture has proven both challenging and rewarding as he utilizes his skills and experience to create something that solves a unique problem. Tripally.io is dedicated to addressing contemporary challenges in digital networking. https://www.linkedin.com/company/tripallyio/ https://www.facebook.com/tripally.io/ https://www.instagram.com/tripally.io/ www.tripally.io Optimize Your LinkedIn Profile Here: www.scottaaron.net

Will Hart is Product Marketing Manager at Cane Creek, a western North Carolina based maker of suspension and bike components. Besides looking cool, what are some advantages of a coil shock? Are certain styles of riding better suited to a coil shock than others? What makes some FS mountain bikes coil compatible, and others not? How does compression damping work on a coil shock? Is there any air involved? Tell us about the Cane Creek Tigon. What's the idea behind combining a coil with an air spring? How are progressive and linear coil springs different? How do you set sag on a coil shock? What about other settings? Are coil shocks as tunable as air shocks? What does tightening the pre-load on a coil shock do? How does bottom-out work on a coil shock? Is it difficult for lighter riders to find an appropriate spring? How does the weight of a coil shock compare to an air shock? Will a coil feel different over time as the metal fatigues?  Are coil shocks lower maintenance than air shocks? What is your advice for mountain bikers who are coil curious? Find out about the Cane Creek Coil Curious program at canecreek.com. Where else can you choose from over 300 miles of epic singletrack against a backdrop of soaring mountains and cascading waterfalls? Where else can you explore 100,000 acres of public lands laced with hundreds of miles of backcountry gravel roads? Your best mountain biking adventure ever begins in Brevard, North Carolina, home to Pisgah National Forest and DuPont State Recreational Forest. Four primo bike shops will get you sorted, whether you need a rental, service, or some cool swag. Top it off with an array of craft breweries, cafes, and gathering spots that have earned Brevard the title as one of America's coolest small towns. It all adds up to one of the premier mountain biking destinations in the U.S. Find out more at⁠⁠ ExploreBrevard.com⁠⁠. --Keep up with the latest in mountain biking at Singletracks.com and on Instagram @singletracks --- Support this podcast: https://podcasters.spotify.com/pod/show/singletracks/support

In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales performance, unified processes, and reduced onboarding time.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Tom Slocum (CEO and Founder, The SD Lab)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!