Podcasts about senior product marketing manager

Do your e-commerce reports tell the full story—or just a fraction of it?In this episode of The Marketing Intelligence Show, host Anna Shutko is joined by Tea Korpi, Senior Product Marketing Manager at Supermetrics, to explore how e-commerce marketers can cut through the noise, eliminate blind spots, and build smarter, action-oriented dashboards.You'll learn:Why so many e-commerce reports fall shortHow to organize your dashboard by funnel stageThe metrics that matter at each phase of the customer journeyHow to connect marketing and product data for more accurate reportingReal-life examples from brands like Manscaped and Benefit CosmeticsWhether you're stuck in data overload or looking to level up your existing reporting strategy, this episode will help you move from data hoarding to actionable insight.Related resources:Custom data import: https://supermetrics.com/blog/custom-data-import Essential ecommerce metrics for 2025 success: https://supermetrics.com/blog/ecommerce-metrics What is ecommerce reporting, and why does it matter?:https://supermetrics.com/blog/ecommerce-reportingThe 2025 marketing data report: https://discover.supermetrics.com/marketing-data-report-2025/

Tony chats with Andrew Townsend, Marketing Operations Manager at Smarty and Ryan Muir, Senior Product Marketing Manager at Smarty. They are an address location intelligence company. They do geocoding helping you find the exact coordinates of any address. Their autocomplete helps forms get completed faster when it comes to addresses. They can help you increase your revenue, streamline your processes and reduce your risk.Andrew Townsend: https://www.linkedin.com/in/andrew-townsend-utah/Ryan Muir: https://www.linkedin.com/in/ryan-muir-product-marketing/Smarty: https://www.smarty.com/Video Version: https://youtu.be/2y76xuoI0ME

How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it. 

Key Recruitment Trends to Watch in 2025: What Top Agencies Are Doing Differently   Recruitment agencies continue to face major obstacles, including the paradox of a talent shortage despite a decrease in job openings. With more candidates rejecting job offers, it's become essential to expand sourcing efforts for each vacancy.   According to this year's GRID Industry Trends Survey by Bullhorn, the most successful agencies have developed strategies that have enabled them to grow revenue despite economic challenges.   Discover how these agencies are embracing automation, enhancing candidate engagement, and refining their market strategies, all while leveraging AI to elevate recruitment to new heights.   We're bringing proprietary data from Bullhorn with Lia Taniguchi, Senior Research Manager & Liam Ryan, Senior Product Marketing Manager, (Bullhorn) - join us on Thursday 3rd April, 1pm BST   Register by clicking the green button and follow the channel here (recommended)

Today on the Salesforce Admins Podcast, we talk to Joy Shutters-Helbing, Senior Manager of Salesforce Practice at Captech and Salesforce MVP Hall-of-Famer, and Mike Reynolds, Senior Product Marketing Manager at Slack. Join us as we chat about creating community content, navigating conference submissions, and their new podcast, The JAM. You should subscribe for the full […] The post Real Talk for Admins on Content, Conferences, and Agentforce appeared first on Salesforce Admins.

Southwest Airlines has long been synonymous with customer-friendly policies, but a recent shift in its business model has ignited controversy. The airline, once known for its no-change fees, free checked bags, and approachable customer service, has begun implementing policies that put its brand loyalty to the test. The changes—including assigned seating and new baggage fees—have left frequent travelers and industry watchers questioning whether Southwest is abandoning the very principles that built its loyal fan base.This raises a crucial question: How important is brand equity in maintaining customer loyalty, especially in a business landscape where commoditization threatens to erase differentiation?Welcome to Pro AV Today. In the latest episode, host Ben Thomas sits down with Jeffrey Boggess, Senior Product Marketing Manager at Checkr, and David Venus, Western Regional Manager for Commercial Audio & Nexo at Yamaha Corporation of America. The discussion explores Southwest's evolving identity and the broader implications for brand trust, customer retention, and community engagement in the B2B world.Key takeaways from the conversation…Brand Equity vs. Short-Term Gains – Southwest's recent moves resemble a departure from its “customer-first” philosophy, prompting discussions on how companies can balance profitability with maintaining a strong, loyal customer base.The Role of Community in Business – Just as Southwest had a cult-like following among frequent travelers, brands in the B2B space must recognize the power of community-driven loyalty.Lessons for B2B Marketers – The conversation highlights the importance of customer trust, clear brand positioning, and the long-term value of maintaining a strong relationship with loyal customers.Jeffrey Boggess is a seasoned product marketing leader with expertise in brand strategy, customer loyalty, and go-to-market execution. With experience at Checkr, Avocor, and RingCentral, he has successfully launched multiple products, forged high-impact partnerships with industry giants like Microsoft and Google, and built marketing frameworks that drove revenue growth. Known for his creative storytelling and customer-centric approach, he has a track record of elevating brand equity and enhancing user engagement across the B2B technology space.David Venus is a seasoned sales and marketing leader specializing in pro audio and commercial AV solutions, currently serving as Western Regional Manager for Commercial Audio & Nexo at Yamaha. With a strong background in brand management, sales process development, and multichannel marketing, he has successfully driven regional growth, exceeding sales targets and earning multiple Presidents Club Awards. A graduate of Belmont University, he has extensive experience in lead generation, content marketing, and strategic partnerships, helping brands expand market share and strengthen customer engagement.

Send us a textIn this episode of Embedded Insiders, Winston Leung, Senior Product Marketing Manager at QNX, and Jay Thomas, Director of Field Development at LDRA join the podcast to discuss the fusion of robotics and automation in modern manufacturing, and how functional safety is shaping this transformative shift.Then, Rich and Vin are back with another Dev Talk featuring Steve Mensor, Vice President at Achronix Semiconductor. The three dive into the game-changing potential of embedded FPGAs and the benefits of blending the strengths of hardware and software.But first, Rich and Ken kick things off with a look at what's in store for embedded world 2025, and a recent announcement involving Apple's first custom modem chip for iPhones.For more information, visit embeddedcomputing.com

FOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this episode of the Inside Commerce podcast, James & Paul host a discussion with Emily Mcmorran, Customer Journey Manager for Oh Polly, and Samir Kamnani, Senior Product Manager at Loop, about the evolving landscape of return strategies in ecommerce. They delve into the shift towards paid returns, the impact on customer perception, and the importance of managing returns as a part of the overall customer experience. The conversation also covers innovative solutions like Offset Returns Coverage, and how brands can leverage returns data to improve their service.The episode concludes with insights into future trends in returns management and the delicate balance between customer satisfaction and operational viability.Key takeaways:1. Returns are a significant aspect of the customer journey. 2. The trend of charging for returns has increased significantly post-pandemic. 3. Shoppers are becoming more aware and accepting of return fees. 4. Offering a simple and fair return policy can mitigate negative feedback. 5. New customers often appreciate a free first return to gauge sizing.6. Brands are increasingly viewing returns as an opportunity rather than a burden.7. Utilising returns data can help identify product issues and improve offerings.8. The focus for brands is shifting towards encouraging exchanges over refunds.9. Balancing customer experience with return policies is a complex but necessary task.

Can AI replace human creativity in marketing? In this episode of CMO Convo, we dive into that burning question with Janina Abou Al Ward, Senior Product Marketing Manager at Retresco.Janina shares her frontline perspective on the opportunities and challenges of using generative AI in marketing. We explore whether AI can truly match the limitless creativity of the human mind, and discuss real-world examples of AI-powered campaigns - both successful and problematic.

In this episode, Matt Carnevale sits down with Jessica Andrews, VP of Marketing at Copper, a CRM built specifically for agencies, consultancies, and media companies, designed to help relationship-driven businesses find ideal clients, win new business, manage projects, and nurture customer relationships. The two discuss Jessica's journey from Senior Product Marketing Manager to VP of Marketing, how she's navigated imposter syndrome, and her strategies for leading a successful marketing team.Matt and Jessica cover:Strategies for shifting from IC to a marketing leadership roleWhy product marketing is the foundation of great marketingHow product marketers can position themselves for leadershipTimestamps(00:00) - - Introduction to Jessica (02:08) - - Transitioning from product marketing to VP of marketing (06:05) - - Dealing with imposter syndrome and learning to trust your instincts (08:48) - - The shift from execution to strategy in a leadership role (10:30) - - Why taking time to think is crucial for marketing leaders (11:53) - - The power of networking and learning from other marketing leaders (13:54) - - How talking to agencies helped shape Copper's marketing strategy (15:13) - - Why product marketing is the foundation of great marketing (16:52) - - The importance of cross-functional alignment in marketing leadership (19:30) - - Understanding the mindset of sales teams and how to collaborate effectively (22:24) - - The challenge of getting buy-in for product marketing initiatives (27:41) - - Balancing being a strategic partner vs. an order taker (30:21) - - How to respond to last-minute requests and set expectations (32:43) - - Strategies for building strong relationships with sales and product teams (35:55) - - How to become T-shaped and prepare for marketing leadership (38:13) - - Learning demand gen and paid ads (40:23) - - Why marketing leaders need to understand revenue and business impact (42:31) - - Advice for product marketers who want to grow into leadership (43:17) - - Closing thoughts and final takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode brought to you by Navattic.B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works. This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads. They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic's State of the Interactive Product Demo report now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Held in October 2024, Druid Summit brought Apache Druid® community contributors at companies including Netflix, Salesforce, Atlassian, Imply, Roblox and more together to discuss the latest trends, challenges, and best practices across the Druid community. The summit explored user experience design, operations and optimization techniques, and lakehouse and streaming analytics pipelines. And on this featured partner episode, #DataFemme host Danielle DiKayo interviews Larissa Klitzke, Senior Product Marketing Manager at Imply, about the highlights from Druid Summit. Want to dive deeper into Druid Summit content? Watch all the keynotes, panels and other sessions on-demand at https://imply.io/events/druid-summit-2024

A master class for the year-end!! . . . . . about the importance of data-informed personalization's and donor stewardship and emphasizing how technology and some human-centered strategies can transform your nonprofit donor relationships. You'll hear a wealth of actionable recommendations, provided by Diana Otero, Senior Product Marketing Manager at Bloomerang.com.There's a lot to learn from this episode, explaining the need to revisit and optimize donor experiences, particularly through personalization. Diana begins by reminding us that even simple gestures, like addressing donors by name, can foster meaningful connections. "Using the donor's name is a great way to build that rapport," she explains. Yet, she urges nonprofits to go deeper, referencing past donor activities to demonstrate genuine understanding and appreciation. This level of engagement, she recommends, doesn't require individual tailoring for every donor but can be achieved by grouping donors with shared interests or histories.Another key focus is the intersection of technology and donor relationships. Diana emphasizes the importance of continuously refining digital touchpoints, such as donation pages and year-end giving statements. "Put yourself in the donor's shoes and see what that experience is like," she advises, pointing out that outdated or cumbersome processes can alienate supporters. She encourages nonprofits to make giving ‘frictionless', incorporating advancements like digital wallets and mobile-friendly designs to improve accessibility. Diana also challenges the traditional separation between volunteers and financial donors, advocating for a more integrated view. "Most volunteers are among your most loyal supporters," she says, encouraging nonprofits to recognize and steward all forms of support—be it time, skills, or funds—as part of a ‘holistic relationship' strategy. By acknowledging the breadth of donor contributions, organizations can inspire deeper and broader engagements. Diana's insights are a clarion call for nonprofits to think strategically about data, technology, and personalization. Her advice to regularly revisit systems and practices, coupled with her passion for donor engagement, serve as an energizing reminder of the opportunities for more success combining tech with your mission! #Nonprofitfundraising #DonorEngagement #YearEndGivingFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the successful development and deployment of AI-powered apps. Progress, a company empowering organizations to navigate disruptive change, enables the creation of responsible AI applications with ease. With over 4 million developers relying on Progress, Philip discusses key insights for implementing AI solutions effectively in marketing strategies. Show NotesConnect With: Philip Miller: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the successful development and deployment of AI-powered apps. Progress, a company empowering organizations to navigate disruptive change, enables the creation of responsible AI applications with ease. With over 4 million developers relying on Progress, Philip discusses key insights for implementing AI solutions effectively in marketing strategies. Show NotesConnect With: Philip Miller: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the world of GenAI's capabilities and how marketing executives can effectively navigate through the hype to understand its true potential. Discover the ethical considerations that come into play when integrating GenAI solutions into marketing strategies and how this technology can revolutionize consumer behavior prediction. Gain insights into successful GenAI integration in marketing campaigns and learn about common misconceptions that marketing executives should be aware of before adopting this cutting-edge technology. Show NotesConnect With: Philip Miller: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the world of GenAI's capabilities and how marketing executives can effectively navigate through the hype to understand its true potential. Discover the ethical considerations that come into play when integrating GenAI solutions into marketing strategies and how this technology can revolutionize consumer behavior prediction. Gain insights into successful GenAI integration in marketing campaigns and learn about common misconceptions that marketing executives should be aware of before adopting this cutting-edge technology. Show NotesConnect With: Philip Miller: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What do you get when you combine marketing expertise with construction industry experience? You get the opportunity to bridge an enormous gap. In another live episode from Autodesk University 2024, join Todd and guest Kyle Seyler as they unpack how Autodesk Construction Cloud is transforming the industry, how AI is changing the game with upgrades to onsite safety, how the gap between the office and the field is steadily closing, and the art of using standardization and collaboration to innovate. Kyle Seyler is a Senior Product Marketing Manager at Autodesk. With over 10 years of experience in growth, product, and lifecycle marketing, he is passionate about creating value propositions, go-to-market strategies, and customer journeys for innovative software solutions. In his current role, he is responsible for the go-to-market of Autodesk Construction's Building Information Modeling (BIM) offerings, which help architects, engineers, contractors, and owners collaborate and deliver better outcomes for their projects. TODD TAKES Streamlining Data for Better Decision-Making:In today's construction industry, there's more data available than ever before, but not all of it is useful at every level. The trend now is toward tools and systems that help professionals quickly access the specific information they need, allowing them to cut through the noise and make informed, impactful decisions without getting bogged down by irrelevant data. AI as a Workflow Accelerator:Artificial intelligence is becoming a valuable tool in construction, particularly when it comes to organizing and retrieving complex project data. By using AI to interpret data in everyday language, construction professionals save time on mundane tasks, reducing the need to sift through lengthy documents. This makes the decision-making process faster, more accurate, and easier to manage. Enhancing Collaboration Among Project Stakeholders:Effective collaboration remains a top priority, and the industry is moving toward more integrated systems and shared workspaces. New technologies are making it easier for contractors, subcontractors, and project owners to work together seamlessly, whether within a single platform or through interoperable solutions. This focus on connected workflows fosters trust, aligns goals, and ultimately improves project outcomes. Thanks for listening! Please be sure to leave a rating and/or review and follow up our social accounts. Bridging the Gap Website Bridging the Gap LinkedIn Bridging the Gap Instagram Bridging the Gap YouTube Todd's LinkedIn   Thank you to our sponsors! Applied Software Applied Software LinkedIn   Other Relevant Links: Kyle's LinkedIn Autodesk  

Andy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, a social media marketing tool acquired by Adobe in 2021, shares his insights into the intricacies of navigating acquisitions and shares his thoughts on effective go-to-market strategies. He offers some great ideas on how to leverage social media in the B2B space, along with tactical advice on successful campaigns and practical tips to support your own marketing efforts.   About Adobe Adobe is a global leader in digital media and digital marketing solutions with a range of creative apps and services for photography, design, video and more.   About Andy Lambert Andy is a marketing leader who has spent the last 12 years setting up, scaling and selling multiple software businesses. In 2016, Andy joined two others as part of the founding team of ContentCal, a social media marketing tool. Over five years, the team raised over $10 million, expanded to serve thousands of customers across more than 100 countries, won numerous awards, and, in late 2021, was acquired by Adobe Inc.   Time Stamps [00:42.2] – Andy discusses his career from founding ContentCal to joining Adobe. [03:52.2] – Andy talks about the importance of defining a target audience. [10:59:1] – Andy explains his take on go-to-market strategies. [15:39.5] – How can B2B businesses leverage social media? [20:22.3] – Andy talks about some examples of successful marketing campaigns. [24:48.7] – Andy discusses how the role of the CMO may change in coming years. [27:31.3] – Andy shares the best piece of marketing advice he's heard. [28:16.9] – Andy offers advice for those just starting their marketing careers.   Quotes "It's easy to get over enamoured with how quickly you can get stuff done with AI.  AI tools are an amazing opportunity to increase your utility and increase your leverage, but it's very important that we balance that… balance it with a deep understanding at an emotional level of what truly drives an audience.”- Andy Lambert, Senior Product Marketing Manager at Adobe.   “I just need to post more on LinkedIn, right? No. 80 percent of the content that happens about our brand on social should not be from us, it should be from other people. So, it's our job to try and find a way to unlock that.” - Andy Lambert, Senior Product Marketing Manager at Adobe.   Follow Andy: Andy Lambert on LinkedIn: https://www.linkedin.com/in/andyrlambert/ Adobe website: https://www.adobe.com/  Adobe on LinkedIn: https://www.linkedin.com/company/adobe/    Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Extreme weather events are wreaking havoc on utilities and the communities they serve. In this insightful podcast,  Lemuel Satamkar, Senior Product Marketing Manager at KUBRA shares strategies for effective crisis communication with host Shaun Jackson, Senior Vice President of Marketing at KUBRA. Learn how leading providers are leveraging advanced technologies and data to keep customers informed and build resilience. Don't miss this essential discussion on the future of utility crisis response, 

In this episode of B2B Sales Trends, host Harry Kendlbacher sits down with Phoebe Do, Senior Product Marketing Manager at Gong, to discuss the evolution of sales engagement and how companies can leverage AI and personalization to boost their outreach. Phoebe shares invaluable insights into Gong Engage, an innovative sales engagement solution, explaining its transformative impact on customer relationships throughout the sales cycle. Discover the latest strategies for sales leaders, tips for embracing tech-driven personalization, and the keys to thriving in an AI-integrated sales landscape.

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)AI is already revolutionizing the way nonprofits operate and engage with donors.And Diana Atero is at the forefront, having spent over nine years as a Senior Product Marketing Manager at Bloomerang, a hub of nonprofit tech innovation!Together, we explore how AI is transforming wealth screening and donor segmentation to delivering personalized interactions that strengthen supporter connections. With cultural shifts in donor expectations, nonprofits are leveraging sophisticated measurement tools to showcase their impact, ensuring transparency and fostering deeper relationships with their audience.You'll also hear about Bloomerang's new integrated AI Content Assistant, a tool that will address common challenges like writer's block and time constraints.P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Resources & LinksCheck out Diana's recommended AI prompts to use with Bloomerang's AI Content Assistant.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Giving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect's FREE fundraising AI bot at donorperfect.com/bot.Take advantage of DonorPerfect's FREE End of Year Playbook to create the best multi-channel engagements. The Nonprofit Podcast by Donorbox has over 100 episodes to help you take your nonprofit to the next level. Check out my appearance on Episode 130: Master Monthly Giving.I invite you to take a look at Bloomerang, the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to ...

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the successful development and deployment of AI-powered apps. Progress, a company empowering organizations to navigate disruptive change, enables the creation of responsible AI applications with ease. With over 4 million developers relying on Progress, Philip discusses key insights for implementing AI solutions effectively in marketing strategies. Show NotesConnect With: Philip Miller: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the successful development and deployment of AI-powered apps. Progress, a company empowering organizations to navigate disruptive change, enables the creation of responsible AI applications with ease. With over 4 million developers relying on Progress, Philip discusses key insights for implementing AI solutions effectively in marketing strategies. Show NotesConnect With: Philip Miller: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the world of GenAI's capabilities and how marketing executives can effectively navigate through the hype to understand its true potential. Discover the ethical considerations that come into play when integrating GenAI solutions into marketing strategies and how this technology can revolutionize consumer behavior prediction. Gain insights into successful GenAI integration in marketing campaigns and learn about common misconceptions that marketing executives should be aware of before adopting this cutting-edge technology. Show NotesConnect With: Philip Miller: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the world of GenAI's capabilities and how marketing executives can effectively navigate through the hype to understand its true potential. Discover the ethical considerations that come into play when integrating GenAI solutions into marketing strategies and how this technology can revolutionize consumer behavior prediction. Gain insights into successful GenAI integration in marketing campaigns and learn about common misconceptions that marketing executives should be aware of before adopting this cutting-edge technology. Show NotesConnect With: Philip Miller: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Small business owners often juggle countless tasks, leaving marketing on the back burner. But what if there was a way to streamline marketing efforts and boost confidence?Enter Constant Contact's latest innovation: the AI-powered Campaign Builder. This tool promises to revolutionize how small businesses approach marketing, addressing the challenges uncovered in the Spring 2024 Small Business Report. "More than half of small businesses we polled — about 55% to 56% — told us that they have less than an hour a day to spend on marketing," reveals Michael Wood, Manager of North America External Communications at Constant Contact. This startling statistic underscores the need for efficient marketing solutions.The episode dives into the research findings, exploring why small businesses struggle with marketing and how the new Campaign Builder can help. Kate Conway, Constant Contact's Senior Product Marketing Manager, explains how the tool leverages AI and Constant Contact's decades of marketing expertise to create multi-channel campaigns tailored to specific business goals.Tune in to gain insights into the current state of small business marketing and learn how AI-driven tools can save time, boost confidence, and improve overall marketing strategies.Additional Resources:SBN ReportCampaign BuilderBrandKitHave you tried Campaign Builder? Let us know!Meet Today's Guests: Kate Conway and Michael Wood of Constant Contact

Spartan's Senior Product Marketing Manager, Gary Belanger comes back on the show. This time, he's here to explain the 2025 Season changes to Matt and Scott The Fayne Knowles from I Am A Spartan Podcast. We go over what will change for elite and age groups, why they are dumping pace groups, who we think should sponsor the all new East and West Coast Age Group Series and much more. Use code 2024-ORM for all Tough Mudder and Spartan Races for 20 percent off. Follow The Guests:  Scott The Fayne | Gary B Support Us On Patreon for LOTS MORE behind the scenes. You can listen to the podcast here. All other Obstacle Racing Media Links. Intro  Music – Paul B. Outro Music – Brian Revels.

In this episode, Marvin Joles interviews Conner Strauss, Senior Product Marketing Manager at BuildWitt, about people-first marketing and its importance in the construction industry. They discuss the core of marketing and the role of empathy and transparency. They touch on industry experts, professionals and companies who are often afraid or unwilling to share processes and information because they believe the information is a trade industry secret. Conner points out that often, these "secrets" are already known methods and their unwillingness to be transparent stifles industry advancement. Near the end of the conversation, Connor shares his overarching advice for life and the importance of spending time with people who fill your cup.//SPONSORSKM International, Dynapac, Crafco, Caterpillar, Stencil Plus, Jobber, Liberty Supply, and Schwarze Industries.//DISCOUNT LINKS►(Jobber) https://go.getjobber.com/blacktopbanter► (Stencil Plus) Save 10% on your order at www.stencilplus.com with code BB10//JOIN THE SUCCESS GROUPA mastermind group of asphalt contractors sharing knowledge, tools and resources to help you build the asphalt business of your dreams.►https://blacktopbanter.com/bbsg//SUBSCRIBE TO OUR NEWSLETTERAsphalt industry news and articles made BY and FOR asphalt contractors, delivered straight to your inbox once per quarter: ►https://blacktopbanter.com//SHOW YOUR SUPPORTLeave A Tip to show your appreciation for this show and the people and work happening behind the scenes to bring you a new episode each and every week.►https://blacktopbanter.com/support//BLACKTOP BANTER MERCHGet your shirts, hats, magnets and more.►https://www.blacktopbanter.com/storeVisit us online at https://www.blacktopbanter.comFor Business Inquiries: info@blacktopbanter.comThe Blacktop Banter podcast discusses Asphalt Sealcoating, Hot-Rubberized Crack Sealing, Patching, Base Information, Recycled Asphalt Millings, Hot-Mix Asphalt, Line Striping, and Paving for residential and commercial customers. We also discuss how to stay motivated as an entrepreneur and how to deal with the challenges of owning your own asphalt maintenance business.#wespeakasphalt #AsphaltRepair #RoadConstruction #PavementMaintenance #sealcoat #AsphaltSealing #ChipSeal #AsphaltInstallation #PavementContractors #AsphaltSpecialists #pothole #potholerepair #entrepreneurship #bluecollar© Blacktop Banter, LLC, 2024. All rights reserved.

Dr. Gaurav Joshi works as a Senior Product Marketing Manager at GC America where he manages direct and indirect restorative portfolios. Dr. Joshi is passionate about innovation in dental materials and technologies. He leverages his clinical knowledge and scientific expertise to lead marketing and education programs at GC America. Dr. Joshi serves as a reviewer for several reputed dental journals such as Operative Dentistry and Journal of Prosthetic Dentistry. He is committed to continuous learning and currently pursuing an MBA program at Northwestern Kellogg. Outside of his professional commitments, Dr. Joshi enjoys spending time with family, outdoors, group exercises at Orange Theory, and reading Yelp reviews to find the best places to eat. Join the community on Dentaltown at https://www.dentaltown.com

In this episode of the podcast hosted by Shaun Jackson, Senior Vice President of Marketing at KUBRA, the focus is on managing late payments for utilities and billers. Joined by Cali Johnston, Senior Product Marketing Manager at KUBRA, they highlight why managing late payments is essential for cash flow and customer relationships. They delve into strategies such as offering a frictionless payment experience and flexible billing options to prevent late payments. The discussion also covers personalized communication and advanced analytics to swiftly collect late payments and improve customer engagement. Tune in to uncover essential strategies and insights for managing late payments, enhancing customer satisfaction, and driving efficiency in the utility sector. If you're interested in more in-depth coverage of this topic, watch our on-demand webinar, The Late Payment Playbook: Winning Strategies for Preventing & Collecting Late Payments. 

Rachelle Olden is a seasoned professional with a diverse background in marketing, tech, international development, and social advocacy. As a Senior Product Marketing Manager at Google, she leads the Tech Equity Collective, an initiative to advance Black innovation in tech.  Rachelle's journey began in the U.S. Peace Corps in the Dominican Republic, followed by roles at the U.N. World Food Programme in Liberia and World Vision International in Latin America. She later joined the Clinton Foundation, the Sheryl Sandberg & Dave Goldberg Family Foundation, and the Bill and Melinda Gates Foundation, tackling social issues and advancing equity. With an MBA from Duke University, Rachelle transitioned to Microsoft, managing global industry partnerships. In 2023, she was honored as Puget Sound's 40 under 40 and included in ESSENCE magazine's inaugural Power 40 list.  Get full access to Tech Talks with Madona at www.techtalkswithmadona.com/subscribe

In this Greatest Hits episode, Lauren DeSouza speaks with John Sime, Senior Product Marketing Manager at Shopify. They discuss John's beginnings in a hotel and how it parallels his own work, how the ambiguity of marketing makes it exciting, why technology without talent is useless, and why you need to be able to read the room instead of constantly upselling.

Questions covered in this episode:01:24 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 04:51 How is your role like at Strava?08:06 How do you approach your passion for Product Marketing storytelling?16:23 What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)?20:51 How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?24:39 What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?28:07 How do you think product marketing will change over the next 5, 10 years?30:09 How should AI play a role in product marketing? 32:04 How do you achieve work/life balance?35:14 What is the one thing that has been most important growing in your career?Want more insights from Lauren? Check out her Sharebird Profile.Looking to connect? You can find Lauren here on LinkedIn.

Intercom Product Manager Bethany Clark sits down to discuss B2B vs B2C product management with Bob Wallis, our Senior Product Marketing Manager. Having recently transitioned into B2B product management after several years in the B2C space, Bethany draws from first-hand experience and offers insightful perspectives on the key differences and commonalities between the two domains.Watch this episode on YouTube: https://www.youtube.com/watch?v=UW2145l_7pM

In this episode, Cedric sits down with Joe Burnett to talk about why bitcoin is the deep freeze your portfolio desperately needs and how it's the only asset that can stop the free market from melting your wealth. Joe Burnett is Senior Product Marketing Manager at Unchained, the Official US Collaborative Custody Partner of Bitcoin Magazine. Sponsors: River is the Bitcoin exchange of choice for the long-term investor. Use this link to get started and earn up to $100 in BTC when you buy Bitcoin at River. Theya is a simple and secure multi-sig vault for BTC self custody. Download the app on your phone today and go multi sig to secure your Bitcoin for generations. GET SIX MONTHS FREE HERE: theya.us/cedric https://unchained.com/go/your-wealth-is-meltingAffiliates: Hodlers Official is the Team Bitcoin merch and memorabilia company for Bitcoin's biggest fans! Go to hodlersofficial.com today and get your Team Bitcoin gear and use the code MATRIX for 10% off your entire purchase! Cedric can help you set up your multi-sig vault, estate plan, collaborative custody, or be of service via The Bitcoin Adviser. Book some time to talk on my calendar.  Follow Joe Burnett on Twitter. Read Joe's piece here: Your Wealth Is Melting - Why bitcoin is the deep freeze your portfolio desperately needs — the only asset that can stop the free market from melting your wealth. Follow Cedric Youngelman on Twitter Follow The Bitcoin Matrix Podcast on Twitter Finally if you could write a five star review for The Bitcoin Matrix Podcast wherever you listen to your podcasts that would really help get the word out and help new listeners find the show. And thank you for listening!

Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. In marketing today, trust holds immense value, and creators have become beacons of trust, influencing consumer brand perceptions. Collaborating with creators on YouTube offers brands a way to authentically connect with audiences, scale messaging, and drive conversions.Today, Adetutu discusses collaborating with creators for YouTube growth. Show NotesConnect With: Adetutu Laditan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. In marketing today, trust holds immense value, and creators have become beacons of trust, influencing consumer brand perceptions. Collaborating with creators on YouTube offers brands a way to authentically connect with audiences, scale messaging, and drive conversions.Today, Adetutu discusses collaborating with creators for YouTube growth. Show NotesConnect With: Adetutu Laditan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. YouTube, the world's second largest search engine, holds vast potential for marketers. But, transforming video production into a monetization opportunity on the platform requires a strategic approach. Today, Adetutu discusses the roadmap to monetizing your YouTube content. Show NotesConnect With: Adetutu Laditan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. YouTube, the world's second largest search engine, holds vast potential for marketers. But, transforming video production into a monetization opportunity on the platform requires a strategic approach. Today, Adetutu discusses the roadmap to monetizing your YouTube content. Show NotesConnect With: Adetutu Laditan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Brick (RPTA '13), Senior Product Marketing Manager at Instacart, talks with Dr. Brian Greenwood (Cal Poly Experience Industry Management) about her life and career to date.

Intercom's Senior Director of Automated and Proactive Support, Ruth O'Brien, and Senior Product Marketing Manager, Olivia Singarella, dive into what Fin AI Copilot is and why every support team needs it.Watch this episode on YouTube: https://www.youtube.com/watch?v=DV6RK_-qGkQ

The transformative potential of strategic fundraising approaches grounded in donor-centricity, digital innovation, and proactive volunteer engagement in 2024.  We are led by Katie Gaston, Senior Product Marketing Manager at Bloomerang, and she talks about meeting donors where they are, leveraging technology, and cultivating volunteer support.  By embracing these principles, nonprofits can unlock new avenues for growth, sustainability, and mission impact. As Katie begins, being a storyteller is foundational to effective fundraising. She emphasizes the importance of crafting compelling narratives that resonate with donors' values and interests. She states, "We have to share the story in a meaningful way...so that it really resonates with what is meaningful to the individual." This is key for understanding donors on a deeper level and tailoring communications accordingly. One of the key strategies discussed is the imperative of meeting donors where they are, especially in the realm of digital giving. Katie highlights the potential of digital wallets like PayPal, Venmo, and Apple Pay in facilitating seamless donations. She notes, "By simply turning on things like Apple Pay and Google Pay, you can increase your donation page conversion rate by 8%." This statistic speaks to the immense impact of integrating user-friendly payment options to enhance donor engagement and conversion. Continuing, Katie elaborates on the untapped potential of volunteers as donors. Contrary to common apprehensions, she advocates for actively engaging volunteers in fundraising efforts, citing research indicating that 92% of volunteers are likely to donate to the organizations they serve. She says, "Cultivating them and seeing them as potential donors is a massively missed opportunity." , highlighting the importance of recognizing volunteers not only for their time but also for their potential as valuable supporters and donors. Katie adds her thoughts on donor research, as an advocate for a culture of continuous learning and adaptation, she recommends regular donor research, both qualitative and quantitative, to stay attuned to shifting donor preferences and behaviors. She urges NPO's to leverage tools like wealth insights and volunteer management systems, enabling more targeted and effective fundraising strategies.Watch on Video!Follow us on the Twitter: @Nonprofit_ShowSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

In this week's episode, Mike and Josh are joined by Jerome Sanders, a Senior Product Marketing Manager, whose life journey has been shaped by a variety of experiences. From growing up in a military family to his deep understanding of technology and the importance of mentorship, Jerome shares insights that have contributed to his success.During the episode, Jerome emphasizes the significance of mentorship for underserved students and professionals. He talks about the mentors/ board of directors who have guided him and stresses the importance of seeking support as you navigate your path to success. Jerome also shares his vision of using technology to bridge gaps in society, ensuring that everyone has equal access to digital opportunities through his work with First Tech Fund. As they discuss looking ahead to brighter days, Mike and Josh share their experiences of facing challenges and the importance of staying resilient. They share personal stories that highlight the need for patience and determination, even when things get tough.Jerome wraps up the discussion by sharing his hopes for his legacy. He wants to continue making a difference in business, technology, and the communities he serves, leaving behind a positive impact that will endure for years to come. Support the show

Interview with Alan Jay Zwiren of Microchip's PoE Business Unit. Power over Ethernet (PoE) is a revolutionary technology that enables delivery of power over standard Ethernet infrastructure to facilitate quick and easy installation of WLAN access points, network cameras, IP telephones and other IP-based devices. Microchip is an innovator and thought leader in PoE technology, as well as a major contributor to the IEEE® 802.3af, 802.3at and 802.3bt standards. Alan Jay Zwiren, Senior Product Marketing Manager of the Power over Ethernet Business Unit at Microchip, outlines the main applications of PoE, why midspans/injectors are needed and how collaboration at Microchip helps to build the best technology to solve customer problems. Find out more about Microchip's PoE products here www.microchip.com/poe   Time Stamps [03:22] – Safety of PoE [04:41] – Overview of the main applications for PoE [08:21] – All about the midspan/injector [10:38] – Microchip's PoE products and devices [15:05] – The importance of outdoor devices [17:30] – Collaboration across Microchip Business Units [19:45] – Future of PoE [23:42] – Takeaway – Microchip's unique position in PoE   Follow Alan Jay Alan Jay Zwiren on LinkedIn: https://www.linkedin.com/in/azwiren/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip's smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Don't miss out on the next #womenintech podcast episode, get notified by signing up here http://womenintechshow.com.Be featured in the Women in Tech Community by creating your profile here http://womenintechvip.com/“Erika Storli of Atlassian: Marketing Manager” #womenintech Show is a WeAreTech.fm production.Become a Most Valuable Listener at http://womenintech.loveTo support the Women in Tech podcast go to https://www.patreon.com/womenintechTo be featured on the podcast go to http://womenintechshow.com/featureHost,Espree Devora https://twitter.com/espreedevorahttps://www.linkedin.com/in/espreeGuest, Erika Storlihttps://www.linkedin.com/in/erika-storli/In LA? Here's some awesome resources for you to become immersed in the LA Tech scene -For a calendar of all LA Startup events go to, http://WeAreLATech.comGet Podcast Listeners, http://getpodcastlisteners.com/Resources Mentioned:Atlassian, https://www.atlassian.comTrello, https://trello.comIndeed, https://www.indeed.comHeadspace, https://www.headspace.comCalendly, https://calendly.comPMA, https://www.productmarketingalliance.comTen Percent Happier, https://www.tenpercent.comSoCal Tech Monthly, https://www.eventbrite.com/e/socal-tech-monthly-networking-event-tickets-409670414237Credits:Produced and Hosted by Espree Devora, http://espreedevora.comStory Produced, Edited and Mastered by Cory Jennings, https://www.coryjennings.com/Production and Voiceover by Adam Carroll, http://www.ariacreative.ca/Team support by Janice GeronimoMusic by Jay Huffman, https://soundcloud.com/jayhuffmanShort Title: Erika Storli 

Our guest for today's podcast is Eva Ho, General Partner of Fika Ventures, an early stage venture capital firm that invests in founders solving meaningful, systemic problems through the use of data, related AI-enabled technologies, and automation. While this horizontal thesis allows Fika Ventures to be fairly sector agnostic, the firm is especially drawn to innovations in enterprise software, fintech, marketplaces, and digital health.  Fika is investing out of their Fund III and has committed capital of over $300 million life to date.   Prior to Fika, Eva was a founding GP at Susa Ventures. She is a serial entrepreneur and founder, most recently a founding executive at Factual, a leading location data provider in Los Angeles. Prior, she was a Senior Product Marketing Manager at Google and Youtube for 5 years. Prior to Google, she was the head of marketing for Applied Semantics, a company that sold to Google in 2003. Eva holds an MBA from Cornell and a BA from Harvard.  Eva also graduated from one of the top high schools in the country, Boston Latin School.  And for those listeners who know me, I am biased as that is my high school.  In fact, Eva and I were high school classmates and we took many of the same AP classes together back in the day!   So, how does one get their start to becoming a great venture capitalist?  There isn't a clear answer, but I know our listeners will get a lot from this interview.  Without further ado, here is our conversation with Eva Ho.

Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. In marketing today, trust holds immense value, and creators have become beacons of trust, influencing consumer brand perceptions. Collaborating with creators on YouTube offers brands a way to authentically connect with audiences, scale messaging, and drive conversions.Today, Adetutu discusses collaborating with creators for YouTube growth. Show NotesConnect With: Adetutu Laditan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. In marketing today, trust holds immense value, and creators have become beacons of trust, influencing consumer brand perceptions. Collaborating with creators on YouTube offers brands a way to authentically connect with audiences, scale messaging, and drive conversions.Today, Adetutu discusses collaborating with creators for YouTube growth. Show NotesConnect With: Adetutu Laditan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. YouTube, the world's second largest search engine, holds vast potential for marketers. But, transforming video production into a monetization opportunity on the platform requires a strategic approach. Today, Adetutu discusses the roadmap to monetizing your YouTube content. Show NotesConnect With: Adetutu Laditan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.