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Cosmetic ingredient companies commonly develop starter formulas as inspiration for brand leaders and contract manufacturers. Some suppliers are taking product development a step further and partnering with brands to execute market-ready product briefs. This week on the CosmoFactory podcast, we hear about cosmetic ingredient makers providing product formulation services to brands. Our guest is Catherine Slish, Innovation Marketing Manager at Symrise. In 2022, the Germany-based ingredient supplier launched a program called Beauty Activations for its customers in North America; and the global company has similar initiatives in other regions. Finished product formulation and scale-up are tasks that might otherwise be outsourced to formulation consultants or contract manufacturers. Instead, Beauty Activations is a direct link between Symrise ingredient experts and a brand's in-house product developers (as well as R&D and marketing pros). If you enjoy this episode, SHARE it with a friend, FOLLOW the CosmoFactory podcast & please LEAVE A REVIEW today. With your help, even more cosmetic industry professionals can discover the inspiring interviews we share on CosmoFactory! ABOUT CosmoFactoryBeauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors. Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry. Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives. HOST Deanna UtroskeCosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and over a decade of industry expertise to every interview. Deanna is also Editor of the Beauty Insights newsletter and a supply-side consultant. She previously wrote the Global Perspectives column for EuroCosmetics magazine, is a former Editor of CosmeticsDesign, and is known globally for her ability to identify emerging trends, novel technologies, and true innovation in beauty. A PRODUCTION OF Cosmoprof Worldwide BolognaCosmoFactory is the first podcast from Cosmoprof Worldwide Bologna, taking its place among the best B2B podcasts serving the global beauty industry. Cosmoprof Worldwide Bologna is the most important beauty trade show in the world. Dedicated to all sectors of the industry, Cosmoprof Worldwide Bologna welcomes over 250,000 visitors from 150 countries and regions and nearly 3,000 exhibitors to Bologna, Italy, each year. It's where our diverse and international industry comes together to build business relationships and to discover the best brands and newest innovations across consumer beauty, professional beauty, and the entire supply chain. The trade show includes a robust program of exclusive educational content, featuring executives and key opinion leaders from every sector of the cosmetics, fragrance, and personal care industry. Cosmoprof Worldwide Bologna is the most important event of the Cosmoprof international network, with exhibitions in Asia (Hong Kong), the US (Las Vegas and Miami), India (Mumbai) and Thailand (Bangkok). Thanks to its global exhibitions Cosmoprof connects a community of more than 500,000 beauty stakeholders and 10,000 companies from 190 countries and regions. Learn more today at Cosmoprof.com
Pressure at work rarely stays contained within the job. It spills into family life, friendships, and daily relationships. I asked 50 operators how they stay happy while managing responsibility at work and at home. This 3 part series – titled “50 Operators share the systems that keep them happy” explores each of these layers through the lived experience of operators who feel the same pressure you probably feel right now. Today we continue with part 2: connection, the relationships that recharge you and keep you standing when the work would otherwise knock you sideways.We'll hear from 17 people and we'll cover:(00:00) - Teaser (02:00) - In This Episode (04:30) - Eric Holland: Limiting Slack and Prioritizing Family Time (05:33) - Meg Gowell: Shared Family Routines (08:31) - David Joosten: Filtering Reactive Work So Time Stays With Family (10:30) - Aboli Gangreddiwar: Designing Work to Enable Family Travel (12:01) - Kevin White: Separating Career Drive From Family Identity (13:42) - Joshua Kanter: Daily Family Rituals (18:07) - Gab Bujold: Daily Check-Ins With a Trusted Work Partner (22:30) - Anna Leary: Treating Workload Stress as a Shared Problem (24:31) - Angela Rueda: Shared Problem Solving Conversations (26:50) - Blair Bendel: Using In Person Conversations to Stay Grounded (29:28) - Matthew Castino: Work Satisfaction Correlates Strongly With Team Relationships (33:17) - Aditi Uppal: Connection as a Feedback Loop (35:48) - Alison Albeck Lindland: One Social System Across Work and Life (37:34) - Rajeev Nair: Human Bonds Absorb Pressure Before Burnout (40:12) - Chris O'Neil: Filtering Work Through People and Problems That Matter (42:24) - Rebecca Corliss: Creativity as a Shared Emotional Outlet (44:24) - Moni Oloyede: Teaching as a Living Relationship (45:50) - Outro Connection starts with who you protect time for. Our first guest begins there, shaping his work around people who refill him and drawing hard lines around anything that steals those moments away.Eric Holland: Limiting Slack and Prioritizing Family TimeFirst up is Eric Holland, a fractional PMM based in Pennsylvania, and the co-host of the We're not Marketers Podcast. He's also a dad and runs a retail apparel startup. Eric shapes his happiness around people before tasks. He pares his work down to projects shared with colleagues he enjoys being around, and that choice changes the texture of his days. Conversations feel easier. Meetings end with momentum instead of fatigue. You can hear a quiet confidence in how he describes work that feels relational rather than transactional.Family anchors that perspective in a very physical way. Nearly every weekend, from late November through Christmas, belongs to his ten-month-old son. These are not abstract intentions. They are mornings that smell like coffee and pine needles, afternoons on cold sidewalks, and evenings defined by routine rather than inboxes. Time with his son creates emotional weight that carries into the workweek and keeps priorities visible when deadlines start to blur.Eric also draws a firm boundary around digital proximity. Slack does not live on his phone, and that decision protects the moments where connection needs full attention. The habit most people recognize, checking messages during dinner or while holding a child, never has a chance to form. Presence becomes simpler when tools stay in their place.The system he describes comes together through a few concrete moves that many people quietly avoid:He limits work to collaborators who feel generous with energy.He reserves weekends for repeated family rituals that mark time.He removes communication tools from personal spaces where they dilute focus.Eric captures the point with a line that carries practical weight.“Delete Slack off your phone.”That sentence signals care for the relationships that actually hold you upright. Attention stays where your body is, and connection grows from that consistency.Key takeaway: Strong connections protect long-term happiness at work. Choose collaborators who give energy, protect repeated time with family and friends, and keep work tools out of moments that deserve your full presence.Meg Gowell: Shared Family RoutinesNext up is Meg Gowell, Head of Marketing at Elly and former Director of Growth Marketing at Typeform and Appcues. She's also a mom of 3.Remote work compresses everything into the same physical space. Meetings happen steps away from the kitchen. Notifications follow you into the evening. Meg treats that compression as something that requires active design. She and her husband both work remotely, so separation never happens by accident. It happens because they decide when work stops and family time starts, and they repeat that decision every day.That discipline shows up in how she leads at Typeform. An international team creates constant overlap and constant absence at the same time. Someone is always offline. Someone is always mid-day. Ideas surface at inconvenient hours. Meg sends messages when they are top of mind, and she pairs them with clear expectations about response time. People answer when they are working. Evenings stay intact. That clarity removes the quiet pressure that turns collaboration tools into stress machines.Connection at home runs on small rituals that happen often. Family dinner stays protected. Phones stay off the table. Conversation has shape, which keeps it from drifting back to work. One simple routine anchors the evening.Each person shares a positive moment from their day.Each person shares a hard moment.Everyone gets space to talk without interruption.“We have a game we play called Popsicle and Poopsicle where each person says a positive thing from their day and a negative thing from their day.”The table sounds different when everyone is present. You hear voices instead of keyboards. You notice moods. Kids learn that their experiences matter. Adults slow their breathing without realizing it. Work fades because attention has somewhere better to land.These habits teach through repetition. Kids learn priorities by watching how time is protected. Teams learn boundaries by watching how leaders behave. Meg models presence through behavior rather than explanation. She sits down. She listens. She disconnects. Those signals travel further than any policy ever could.Career decisions follow the same logic. Meg focused on the life she wanted to live and then shaped work around it. Dinner with her kids mattered. Time away mattered. Flexibility mattered. That perspective runs against an industry that rewards visibility and constant availability. Many people chase recognition and wonder why their days feel thin. Meg invested in connection and built everything else around it.Key takeaway: Connection grows when time is defended on purpose. Protect shared moments, set expectations clearly, and let daily behavior show people where your attention truly belongs.David Joosten: Filtering Reactive Work So Time Stays With FamilyNext up is David Joosten, Co-Founder and President at GrowthLoop and the co-author of ‘First-Party Data Activation'. He's also a dad of 3.Connection shows up here through restraint. David talks about time as something that gets crowded fast, especially once you step into leadership roles where every problem arrives wearing the same urgent expression. Days fill with requests, escalations, and thoughtful edge cases that sound responsible in isolation. Taken together, they quietly displace the people ...
Lavender spoke with the Marketing Manager of the Flurry Festival which is taking place President's Day weekend in Saratoga Springs! You can find out more details at https://www.flurryfestival.org/.
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Brendon and Nihal talk with Lysa Goodman, Marketing Manager at Sugino Corp, about her experience running ads on Reddit. We talk all about where this platform might be most useful to industrial marketers. Connect with Brendon on LinkedIn: https://www.linkedin.com/in/brendonforrest/ Connect with Nihal on LinkedIn: https://www.linkedin.com/in/nihal-shetty-267658214/ Connect with Lysa on LinkedIn: https://www.linkedin.com/in/dsfpg/
On this episode of Wild & Uncut, Kristy Titus is at the 2026 Wild Sheep Foundation Show. She sits down with Dylan Dowson, is the Marketing Manager at onXmaps. onX Maps is known for revolutionizing the way outdoorsman and women think about mapping. It's been a decade since initially offering their mapping & property use program to recreationalists who were thirsty for a new way. Their focus on member satisfaction and efficiency has provided outdoor enthusiasts with a continuously improving platform that helps make your adventures as safe and efficient as possible. Whether you are backpacking in the Rockies, hunting the desert of Arizona, driving your 4x4 off-road in Utah or managing a whitetail property in Missouri, onX Maps provides you with the tools do it as efficiently as possible. Both Dylan and I provide some personal insight into how onX Hunt has helped us. Dylan also shares some info on new ways to use onX and new ways onX is serving you. Great conversation with a great friend; big thanks to, Dylan! The Wild & Uncut Podcast is brought to you by Ruger, Marlin, Safari Club International, and OnX Hunt. Make sure to LIKE and SUBSCRIBE to make sure you catch every bit of Wild & Uncut!
Sergio Pérez entrevista al patinador Ernesto Montiel y a Paula Vitores, Marketing Manager de Proactiv Entertainment, sobre el espectáculo 2026. El mes de febrero trae consigo el regreso de la magia de Disney on Ice a España, un evento que se describe como una cita ineludible para las familias y los amantes de la factoría Disney. Bajo el título Vive tus sueños, esta gira internacional promete transportar a los espectadores a través de un viaje nostálgico y espectacular sobre el hielo. El espectáculo, que destaca por su capacidad de renovación anual, se presenta como una oportunidad única para que los adultos se reencuentren con su niño interior mientras los más pequeños descubren a sus personajes favoritos en un formato dinámico y artístico de primer nivel. La gira española de este año contempla tres paradas estratégicas en las principales ciudades del país. El pistoletazo de salida tendrá lugar en Valencia, donde el espectáculo se instalará del 5 al 8 de febrero. Posteriormente, la magia se trasladará a la capital, Madrid, para deleitar al público del 12 al 15 de febrero, finalizando su recorrido en Barcelona del 19 al 22 del mismo mes. Esta planificación subraya la importancia de España como un mercado clave para las grandes producciones internacionales de entretenimiento, consolidando a estas ciudades como referentes en la acogida de eventos de clase mundial. Disney on ice En una entrevista exclusiva desde Suiza, el patinador Eduardo Montiel compartió los entresijos de esta ambiciosa producción. Montiel destacó que Vive tus sueños es un show diseñado para todas las edades, fusionando relatos clásicos con éxitos contemporáneos. Entre las historias que cobran vida sobre el hielo se encuentran Cenicienta y La Bella y Bestia, junto a éxitos más recientes como Coco, Frozen y Moana. Precisamente, se mencionó que el segmento dedicado a Moana es el más largo y elaborado de la obra, permitiendo a los seguidores de la película disfrutar de una inmersión profunda en la historia de Vaiana y personajes como Tamatoa. Eduardo Montiel, de origen mexicano, expresó un orgullo especial por la inclusión de Coco en el repertorio. El personaje de Miguel se ha convertido en uno de los grandes favoritos del público español, generando una conexión emocional inmediata. Según el patinador, la representación de la cultura mexicana a través de esta película de Pixar aporta una alegría y colorido únicos al espectáculo. La destreza técnica necesaria para realizar acrobacias sobre patines mientras se viste una caracterización completa añade un grado de dificultad que el público sabe valorar y aplaudir con entusiasmo. Disney on ice La preparación detrás de un evento de estas características es exhaustiva. El elenco se somete a semanas de intensos ensayos previos a la gira para perfeccionar las coreografías y garantizar la seguridad en cada salto y giro. Montiel explicó que, aunque el espectáculo es universal y los valores de Disney resuenan en todo el mundo, cada público tiene su forma particular de reaccionar. En este sentido, la diversidad del cast, compuesto por profesionales de múltiples nacionalidades, incluidos patinadores españoles, es un pilar fundamental que enriquece la experiencia artística y fomenta una comunicación fluida dentro del equipo. Paula Vítores, marketing manager de Proactiv Entertainment, profundizó en el impacto emocional y la trayectoria de Disney on Ice en España, donde la marca lleva presente más de 30 años. Esta longevidad ha permitido que el evento se convierta en una tradición generacional; hoy en día, los niños que asistieron a las primeras ediciones regresan ahora como padres o abuelos, acompañando a las nuevas generaciones. La capacidad de generar emociones compartidas es, según Vítores, el secreto del éxito continuado de estas producciones en el territorio nacional. Una de las grandes novedades de este año es el regreso a Valencia tras una década de ausencia. El escenario elegido es el Roig Arena, un recinto que se posiciona como una sede de referencia para este tipo de espectáculos multitudinarios. Paula Vítores subrayó la importancia de contar con infraestructuras de vanguardia para poder desplegar un montaje técnico tan complejo. La acogida en Valencia ha sido calificada de fantástica, demostrando que el público valenciano anhelaba el retorno de este evento emblemático a su ciudad. Disney on ice En el apartado técnico, la producción es simplemente colosal. Más de cien personas trabajan incansablemente para que cada función sea impecable. El equipo se divide entre unas 45 personas fijas que viajan con el tour y un grupo de operarios locales encargados del montaje y desmontaje del escenario. Además, se han incorporado innovaciones tecnológicas como sensores automáticos que siguen a los patinadores por la pista para asegurar que la iluminación sea siempre perfecta, elevando el estándar de calidad de la puesta en escena. El espectáculo no olvida sus raíces y cuenta con la presencia indispensable de Mickey y Minnie Mouse como maestros de ceremonias. La caracterización de los personajes sigue los estrictos protocolos de calidad, asegurando que los espectadores vean exactamente lo mismo que verían en los parques temáticos de Disneyland. Momentos icónicos, como el número de Frozen donde llega a nevar dentro del pabellón, son los que terminan de sellar el pacto de magia con el espectador, ofreciendo una experiencia inmersiva que justifica por qué este espectáculo sigue siendo el líder indiscutible del entretenimiento sobre hielo a nivel global.
The February 4 edition of the AgNet News Hour was all about gearing up for what many farmers call the Super Bowl of agriculture — the World Ag Expo, set for February 10–12 in Tulare. Hosts Nick Papagni and Josh McGill were joined by Megan Lausten, Marketing Manager for the World Ag Expo, who offered a behind-the-scenes look at the scale, impact, and excitement surrounding the world's largest annual agricultural trade show. Lausten explained that preparations for the event are already in full swing, with massive equipment beginning to roll onto the grounds weeks ahead of opening day. More than 1,200 exhibitors will fill over 2.6 million square feet of exhibit space, showcasing everything from cutting-edge automation and irrigation systems to livestock equipment, soil technology, and farm management tools. One of the most important takeaways from the conversation was that World Ag Expo is far more than just a trade show — it's a major economic driver for the Central Valley. Lausten said the event generates more than $60 million in economic impact for Tulare County, while relying on the support of over 1,000 volunteers who help make the show run smoothly. Those volunteers, easily spotted in bright orange jackets, play a critical role in guiding attendees and keeping operations moving. Education remains a core mission of the Expo. Lausten highlighted the Seminar Center, where attendees can access free educational sessions with paid admission. Topics range from dairy and livestock management to safety, succession planning, and emerging ag technology. She also spotlighted the Women's Conference Pavilion, which returns this year with networking events, cooking demonstrations using California Grown products, and panels focused on women in agricultural technology and leadership. The hosts also discussed how accessible the event is for both farmers and the general public. Lausten emphasized that you don't have to be a grower to enjoy the Expo. Families, students, and community members are encouraged to attend and explore the Ag Ventures Learning Center and Ag Career and Education Pavilion, where young people can learn about the wide range of careers available in agriculture — from drone pilots to agronomists to engineers. Transportation and logistics were another highlight. Lausten encouraged attendees to take advantage of the free Park and Ride system, with locations across Tulare, Visalia, and Exeter, as well as free on-site parking and tram service throughout the grounds. She also stressed the importance of downloading the World Ag Expo mobile app, which allows visitors to plan their day, locate exhibitors, and navigate the massive grounds efficiently. The episode wrapped with reminders about the Expo's famous food scene, run entirely by local nonprofit groups that collectively raised more than $1 million last year, and a final encouragement to come prepared — with comfortable shoes, curiosity, and a full appetite. As Papagni put it, “If you want to see where agriculture is headed next, World Ag Expo is where it all comes together.”
Careers place a ton of demand on energy and attention way before results start to stabilize. Many operators discover that health and routine determine how long they can operate at a high level.I spoke with 50 people working in martech and operations about how they stay happy under pressure. This 3 part series – titled “50 Operators share the systems that keep them happy” explores each of these layers through the lived experience of operators who feel the same pressure you probably feel right now.Today we start with part 1: stability through routines, boundaries, and systems that protect the body and mind. We'll hear from 15 people:(00:00) - Teaser (01:05) - Intro (01:30) - In This Episode (04:09) - Austin Hay: Building Non Negotiables (08:06) - Sundar Swaminathan: Systems That Prevent Stress (12:33) - Elena Hassan: Normalizing Stress (14:32) - Sandy Mangat: Managing Energy (16:31) - Constantine Yurevich: Designing Work That Matches Personal Energy (19:05) - Keith Jones: Intentional Work Rhythms (23:58) - Olga Andrienko: Daily Health Routines (26:06) - Sarah Krasnik Bedell: Outdoor Routines (27:21) - Zach Roberts: Physical Reset Rituals Outside Work (28:57) - Jane Menyo: Recovery Cycles (31:56) - Angela Vega: Chosen Challenges and Recovery Cycles (36:09) - Megan Kwon: Presence Built Into the Day (37:50) - Nadia Davis: Calendar Discipline (39:36) - Henk-jan ter Brugge: Planning the Week as a Constraint System (43:15) - Ankur Kothari: Personal Metrics (44:07) - Outro Austin Hay: Building Non NegotiablesOur first guest is Austin Hay, he's a co-founder, a teacher, a martech advisor, but he's also a husband, a dog dad, a student, water skiing fanatic, avid runner, a certified financial planner, and a bunch more stuff... Daily infrastructure shows up through repetition, discipline, and choices that protect energy before anything else competes for it. Austin grounds happiness in curiosity, but that curiosity only thrives when supported by sleep, movement, and time that belongs to no employer. Learning stays fun because it is not treated as another performance metric. It remains part of who he is rather than something squeezed into the margins of an already crowded day.Mental and physical health shape his schedule in visible ways. Austin treats them as operating requirements rather than aspirations. His days include a short list of behaviors that carry disproportionate impact:Regular sleep with a consistent bedtime.Exercise that creates physical fatigue and mental quiet.Relationships that exist entirely outside work.Hobbies and games that feel restorative rather than productive.These habits rarely earn praise, which explains why they erode first under pressure. In his twenties, Austin chased work, clients, and money with intensity. He told himself the rest would come later. That promise held eventually, but the gap years carried a cost. He remembers moments of looking in the mirror and feeling uneasy about the life he was assembling, despite checking every external box.Trade-offs now anchor his thinking. Austin frames decisions as equations involving time, energy, and outcomes. Goals demand inputs, and inputs consume limited resources. Avoiding that math leads to exhaustion and resentment. Facing it creates clarity. Many people resist this step because it forces hard choices into daylight. The industry rewards the appearance of doing everything, even when the math never works.“I view a lot of decisions and outcomes in life as trade-offs. At the end of the day, that's what most things boil down to.”Sleep makes the equation tangible. Austin aims for bed around 9 or 9:30 each night because his mornings require focus, training, and sustained energy. He needs seven and a half hours of sleep to function well. That requirement dictates the rest of the day. Social plans adjust. Work compresses. Goals remain achievable because the system supports them.He defines what he wants to pursue.He calculates the energy required.He locks in non negotiables that keep the math honest.That structure removes constant negotiation with himself. The system holds even when motivation dips or distractions multiply.Key takeaway: Daily infrastructure depends on non negotiables that protect sleep, health, and energy. Clear priorities, visible trade-offs, and repeatable routines create careers that stay durable under pressure.Sundar Swaminathan: Systems That Prevent StressNext up is Sundar Swaminathan, Former Head of Marketing Science at Uber, Author & Host of the experiMENTAL Newsletter & Podcast. He's also a husband, a father and a well traveled home chef, amateur chess master.Stress prevention sits at the center of Sundar's daily system for staying happy and effective at work. A concentrated period of personal loss collapsed any illusion that stress deserved patience or tolerance. Three deaths in three weeks compressed time, sharpened perspective, and forced a reassessment of what stress actually costs. Stress drains energy first, then attention, then presence. A career cannot outrun that erosion for long.Control defines the structure of his days. Sundar organizes work and life decisions around what he can actively influence and treats everything else with intentional distance. That discipline reduces noise and preserves energy. The system stays practical because complexity invites self-deception.Work within control receives effort, follow-through, and care.Work outside control receives acknowledgment and release.Outcomes matter, but the quality of effort matters more.Emotional reactions get examined instead of amplified.That repetition builds resilience as a habit rather than a personality trait. Over time, the body learns that urgency does not improve outcomes, while steadiness often does.Long-term thinking provides ballast when short-term chaos shows up. Sundar frames happiness the way experienced investors frame capital. Daily decisions compound quietly. Some weeks produce visible setbacks. The trend still moves when investments stay consistent. He invests daily in relationships, energy, and directionally sound choices. Moving his family to Amsterdam followed that logic. The decision carried friction and uncertainty, yet it expanded daily happiness in ways that cautious planning rarely delivers.“If you keep investing in yourself and the relationships that matter every day, the long-term trend moves up.”Priorities reinforce the system. Sundar grew up with career dominance baked into identity. Family now anchors that identity with clarity. That hierarchy shapes calendars, boundaries, and energy allocation. Work performance benefits from this structure because focus sharpens when limits exist. Activities that drain energy lose priority quickly. Unhappiness spreads fast and contaminates every adjacent part of life.Environment completes the infrastructure. Daily systems matter as much as mindset. Living in a place where flexibility exists without negotiation removes friction before it forms. Parenting logistics do not create anxiety. Time away from work does not require justification. Many expat families notice similar relief because daily life carries less ambient pressure. When systems support people, stress loses room to grow.Key takeaway: Sustainable careers rely on daily infrastructure that prevents stress before it accumulates. Clear control boundaries, long-term thinking, and supportive environments create stability that protects energy and compounds over time.Elena Hassan: Normalizing Str...
Nadine Vicentini Nadine Vicentini ist seit April 2021 Geschäftsführerin von bayern design, dem Kompetenzzentrum für Gestaltung in Bayern und Veranstalter der munich creative business week (mcbw). Nach einem M.A. in Media, Communication & Cultural Studies folgten Stationen u.a. als Marketing Manager, Account Director und Teamleiterin für renommierte Designbüros. Seit 2014 war sie selbständig tätig im Bereich Markenentwicklung und Designstrategie sowie als dvct-zertifizierter systemischer Business Coach. Sie engagiert sich außerdem im Vorstand des Deutschen Designtags, im Beirat „Forum für Baukultur“ der Bayerischen Architektenkammer sowie als freie Dozentin in der Designausbildung. bayern design: Die bayern design GmbH ist das Kompetenzzentrum für Wissenstransfer und Kollaborationen rund um das Thema Design in Bayern. Mit einer Vielzahl unterschiedlicher Projekte unterstreicht sie die Bedeutung von Design und die Schlüsselrolle, die es bei der Bewältigung wirtschaftlicher, gesellschaftlicher und nachhaltiger Veränderungen spielt. Sie unterstützt bei der Umsetzung der Designförderung des Freistaats Bayern und fördert die Vernetzung von Designer:innen und Interessensgruppen aus allen Disziplinen, Unternehmen, Hochschulen, Institutionen und Verbänden. mcbw: Die munich creative business week (mcbw) ist der größte Designevent Deutschlands und das internationale Schaufenster der bayerischen Kreativ- und Designwirtschaft. Sie wird von bayern design veranstaltet und ist Plattform für neue Ideen, Trends und Kreativität, fördert den interdisziplinären Austausch und macht Design umfassend erlebbar, indem sie über neun Tage hinweg Fachleute, Designer:innen, Unternehmen und Student:innen aus den Disziplinen wie Design, Architektur und Wirtschaft zusammenbringt.
In this episode of The Kula Ring, Jeff White and Carman Pirie are joined by David Ceballos, Marketing Manager for the Industrial Emissions Division at Testo Instruments. Drawing on his background in automotive sales, David shares a practical, buyer-centric approach to improving lead quality in B2B manufacturing. The conversation explores how asking better questions, reducing unnecessary form friction, and respecting buyer intent can lead to more meaningful sales conversations, stronger trust, and higher-quality MQLs; without sacrificing the customer experience.
What's up everyone, today we have the pleasure of sitting down with Phyllis Fang, Head of Marketing at Transcend.(00:00) - Intro (01:23) - In This Episode (04:13) - Uber Safety Marketing Shaped A Trust First Marketing Playbook (10:12) - How Permissioned Data Systems Power Personalization at Scale (15:22) - How Consent Infrastructure Improves Personalization Performance (19:20) - How to Audit Consent and Compliance in Marketing Data (23:24) - What Consent Management Does Across AI Data Lifecycles (28:29) - How to Build a Marketing Trust Stack (30:49) - Consent Management as a Revenue Lever (35:10) - Designing Marketing Teams for Freakish Curiosity (41:19) - Skills That Define Great Marketing Operations (45:33) - Why System Level Marketing Experience Builds Career Leverage (50:13) - System for Happiness Summary: Phyllis learned how fragile marketing becomes when systems move faster than trust while working between lifecycle execution and product marketing at Uber. Safety work around emergencies, verification, and COVID forced messages to withstand scrutiny from riders, drivers, regulators, and the public. That experience shapes how she approaches consent and personalization today. Permission signals decide what data moves and how confidently teams can act. When those signals stay connected, work holds. When they drift, confidence erodes across systems, teams, and careers.About PhyllisPhyllis Fang leads marketing at Transcend, where enterprise growth depends on clear choices about data, consent, and accountability. Her work shapes how privacy becomes part of how companies operate, communicate, and earn confidence at scale.Earlier in her career, she spent several years at Uber, working on global product marketing for safety during periods of intense public scrutiny. She helped bring new safety features to market at moments when user behavior, policy decisions, and brand credibility were tightly linked. The work required precision, restraint, and an understanding of how people respond when stakes feel personal.Across roles in e-commerce, lifecycle marketing, and platform strategy, a pattern holds. Fang gravitates toward systems that must work under pressure and messages that must hold up in practice. Her career reflects a belief that marketing earns its place when it reduces uncertainty and helps people move forward with confidence.Uber Safety Marketing Shaped A Trust First Marketing PlaybookTrust-focused marketing depends on people who can move between systems work and narrative work without losing credibility in either space. Phyllis built that fluency by operating inside lifecycle programs while also leading product marketing initiatives at Uber. One side of that work lived in tools, triggers, and delivery logic. The other side lived in rooms where progress depended on persuasion, alignment, and patience. That dual exposure trained her to see how fragile big ideas become when they cannot survive real execution.Lifecycle and marketing operations reward control and repeatability. Product marketing inside a global organization rewards influence and restraint. Phyllis describes moments where moving a single initiative forward required negotiation across regions, channels, and internal politics. Every message faced review from people who owned distribution and reputation in their markets. Messaging tightened quickly because weak logic did not survive long. Campaigns became sharper because every assumption had to hold up under pressure.“We were all in the same company, but I still had to convince people to resource things differently or prioritize a message.”Safety marketing pushed that pressure even further. The work focused on features designed for rare, high-stakes moments, including emergency assistance and large-scale verification during COVID. Measurement shifted away from habitual usage and toward confidence and credibility. The audience expanded well beyond active users. Phyllis had to speak clearly to riders, drivers, regulators, and the general public at the same time. Each group carried different fears, incentives, and consequences. Messaging succeeded only when it respected those differences without creating confusion.That mindset carries directly into her work at Transcend. Privacy and consent buyers often sit in legal or compliance roles where personal and professional risk overlap. These buyers read closely and remember details. Phyllis explains that proof needs to operate on two levels at once. It must withstand careful review, and it must connect to human motivation. Career safety, internal credibility, and long-term reputation shape decisions more than feature depth ever will.“You have to understand the human behind the role, because their motivation usually has very little to do with your product.”Many martech teams still lean on urgency and fear to move deals forward. That habit collapses quickly in trust-driven categories. Buyers trained to manage risk respond to clarity, evidence, and empathy. Marketing teams that understand systems and human cost create messages people can defend internally, even when scrutiny rises.Key takeaway: Trust product marketing works best when teams pair operational rigor with persuasive clarity. Build messages that survive legal review, internal debate, and public scrutiny, then ground those messages in the real career risks your buyer carries. When proof holds at the detail level and the story respects human motivation, credibility compounds instead of eroding under pressure.How Permissioned Data Systems Power PersonalizationPermissioned data systems sit quietly underneath every durable personalization program. Phyllis describes them as the machinery that keeps experiences coherent when traffic spikes, regulations tighten, and teams ship faster than documentation can keep up. When privacy and data infrastructure receive the same attention as creative and lifecycle planning, personalization gains endurance. It stops wobbling every time a new channel, region, or regulation enters the picture.When asked about what a system of permission actually contains, Phyllis anchors the idea in everyday user choice. Preferences, opt-ins, unsubscribes, and topic interests form the marketing layer most teams recognize. Consent records, deletion rights, and data sharing controls form the privacy layer that usually lives elsewhere. Together, these signals decide what data you collect, where it flows, how long it lives, and which systems get to act on it. That layer governs every downstream decision you make about segmentation, targeting, and automation.“We are talking about a layer of user controls that determine what personal data a company collects, how it is collected, how it is stored, how long it is stored, and what gets shared across systems.”Phyllis points out that teams often rush toward tooling before understanding their own surface area. She pushes marketers to start with an audit that feels closer to whiteboarding than compliance. That work cuts across marketing, product, privacy, and partnerships, and it usually exposes uncomfortable overlaps and blind spots. Most organizations already run this exercise for campaigns and funnels, and they rarely include consent in the room. When permission signals stay disconnected from journey design, personalization feels impressive in demos and brittle in production.Operationalizing consent requires discipline across systems. Preference signals need to flow cleanly into the CDP, CRM, messaging platforms, and analytics tools. That way campaigns, audiences, and triggers operate on live, permissioned data ins...
Guests:Entertainment Journalist Sarina BelissimoClaire Irwin from Room to ImproveSean Conroy, Marketing Manager with Shed's DirectDenise O'Connor
En esta entrevista de Turismocero conversamos con Ángela Camelo, Marketing Manager de la agencia de viajes: Si, Viajo, para analizar cómo están cambiando las reglas del juego en la comercialización turística.Hablamos del rol del marketing en las agencias de viajes, el impacto de las redes sociales y las plataformas digitales en la decisión de compra, y de un viajero cada vez más informado, exigente y menos fiel a las marcas.También nos contó del relanzamiento de la agencia en todo lo relacionado a presencia digital y el rebranding que los ha posicionado frente a otro público.Turismocero Radio es el espacio que desde hace más de 12 años informa y analiza la actualidad del turismo en toda Latinoamérica, con emisión en radios de Argentina, Uruguay y Perú.
La edición anual de la Feria Internacional de Turismo (FITUR) ha reunido a diversos representantes del sector para analizar las tendencias actuales y los retos que enfrenta la industria. En un especial del programa La Magia de la Publicidad, con Juan Manuel Urraca en colaboración con Advia, se han abordado temas cruciales como la sostenibilidad, la segmentación del mercado y las estrategias de marketing en el sector turístico.nnEl debate ha contado con la participación de Luca Bocci, Marketing Manager de Visit Norway; Rodrigo Fitaroni, director general de MarSens Hotels & Homes; Catarina Estrela, asistente técnica de Turismo de Setúbal; Miguel Pardo, director de Relaciones Institucionales del Grupo Grimaldi en España; y Jaime Sanabria y Miguel Pérez, fundadores de Advia, compañía de servicios de marketing patrocinadora del programa.
A Winter Tradition Takes Root Frederick County's beloved Restaurant Week returns for its fifth anniversary, bringing 26 diverse eateries together for a week-long celebration of local flavor. Running from January 26th through February 1st, 2026, FredCo Eats has evolved from a modest 15-restaurant launch into a cornerstone event that strengthens the entire regional food economy. In this episode of The Valley Today, host Janet Michael welcomes Wendy May, Marketing Manager for the Frederick County Economic Development Authority, and Dan Myers, owner of Paladin Bar and Grill, to discuss how this initiative has transformed the local dining landscape. Recording from Paladin's original Stephens City location, the trio explores what makes this year's event particularly special. From COVID Recovery to Community Catalyst The story behind FredCo Eats reveals a strategic response to challenging times. Wendy explains that the Economic Development Authority launched the program five years ago as the region emerged from the pandemic. At that time, the organization recognized a critical gap in their community relationships—they needed stronger connections with local restaurants and agricultural producers. Rather than creating a standalone event, however, the EDA developed FredCo Eats as an umbrella brand. This approach allows the initiative to serve as a messaging hub that elevates existing efforts across the entire food economy, from farm crawls to agricultural conferences. Now, the brand is expanding into a standalone website at fredcoeats.com, which will launch in March as a comprehensive resource for anyone looking to start, scale, or expand a food or beverage business in the region. Diverse Dining Options for Every Palate This year's lineup demonstrates remarkable variety in both cuisine and participation style. Restaurants can choose from three categories: multi-course menus, meal deals, or promotional discounts. This flexibility ensures that food trucks, cafes, and fine dining establishments can all participate in ways that make sense for their operations. Among the multi-course menu participants, diners will find Carrabba's Italian Grill, Clem's Kitchen, Curry Cuisine, P2 at Woolen Mill, Paladin, Sal & Gino's, and Vault and Cellar. Meanwhile, meal deal options include Blue Ridge Baking Company, Daily Buzz Cafe (at both Middletown and Stephens City locations), Donut Dive food truck at Weber's Nursery, and Franklin's Smokin Barnyard, also operating from Weber's parking lot. Additionally, the roster features Jordan Springs Market, Laurel Cafe at Laurel Ridge Community College, Mi Ranchito, Paco's Market and Paco's Mexi Mart, Pan D Endz Jamaican Cuisine, Poblanos, Shaffer's Barbecue and Market, both Shawnee Springs Market locations, and West Oaks Farm Market. Rounding out the list, Bam Bam's Barbecue food truck, Italian Touch, and Touch of Italy offer percentage-off promotions. The Original Gangsters Eight establishments have participated every single year since the program's inception, demonstrating their commitment to the community initiative. Both Paladin locations, Vault and Cellar, Daily Buzz, Jordan Springs Market, Paco's Market, Shaffer's Barbecue, and Bam Bam's Barbecue have been there from day one. Paco's journey particularly exemplifies the growth Restaurant Week has witnessed. Starting as a food truck called Paco's Tacos during the first event, the business has since expanded to include Paco's Market and later Paco's Mexi Mart - a testament to how local food businesses can thrive with community support. Local Sourcing Takes Center Stage Dan shares his enthusiasm about this year's special approach at Paladin. For the fifth anniversary, his team is focusing heavily on local sourcing, partnering with West Oaks Farm Market for beef, Spring Valley Greens, obtaining mushrooms from his cousin Jessica Neff at Apple Hill Farm, and incorporating microgreens from Robbie D's operation. Furthermore, Dan reveals that Paige Cross at Farm to Fork (formerly Flour and Water) in Woodstock supplies all the bread for Paladin's restaurants—a behind-the-scenes collaboration that many diners never realize exists. These partnerships not only enhance menu quality but also circulate dollars throughout the local economy. The Stephens City location will feature meatballs, cast-iron cornbread, and locally sourced ingredients, while P2 in Clearbrook will offer a completely different, yet similar menu, including scotch eggs, bruschetta, mushroom carbonara, and duck—proteins that rarely appear on local menus. More Than Just a Meal Restaurant Week offers participants the chance to win prizes through a passport program. Diners who collect stamps from three or more participating restaurants can enter drawings for prize packs, with each additional stamp beyond three counting as an extra entry. The more restaurants you visit, the better your chances of winning. Passports are available for download and printing at fredcoeats.com, with limited physical copies available at participating restaurants and the Winchester Frederick County Convention and Visitors Bureau. If diners forget to get a stamp, they can submit a photo or receipt as proof of their visit. Beyond individual participation, the event encourages businesses to support one another. Realty companies and other local businesses often bring lunch back to the office or take their teams out during Restaurant Week, creating a "biz-to-biz" camaraderie that strengthens the entire community. Strategic Timing and Lasting Impact The decision to schedule Restaurant Week during the last week of January proves strategic on multiple levels. This timing addresses the natural lull that restaurants experience after the holiday season but before Valentine's Day, providing a much-needed boost during slower months. Moreover, it gives diners a compelling reason to venture out during cold, dark winter evenings when staying home feels more appealing. For restaurant owners like Dan, the event creates exciting internal dynamics as well. His teams at the Stephens City and Clearbrook locations engage in friendly competition throughout the week, tracking which location sells more of each menu item. This competitive spirit energizes staff and drives creativity in menu development. Wendy notes that over the five years, Restaurant Week has fostered genuine relationships among participating restaurants. What began as simple cross-promotion has evolved into restaurant owners visiting each other's establishments, trying menus, meeting staff, and building lasting professional connections that extend well beyond the event itself. Looking Ahead As FredCo Eats enters its sixth year of planning, the initiative continues expanding its mission. The upcoming fredcoeats.com website will serve as a central hub connecting aspiring food entrepreneurs with resources from the county, state, and federal levels, including financing options, contacts at the Extension office, the Small Business Development Center, and the Virginia Department of Agriculture and Consumer Services. This evolution reflects the program's broader vision: creating a sustainable ecosystem where homesteaders can learn to scale their backyard operations, food trucks can transition to brick-and-mortar locations, and established restaurants can continue growing—all while maintaining the unique character that makes Frederick County's food scene special. Registration for future Restaurant Weeks remains open year-round, with the event consistently scheduled for the last Monday of January. As Wendy emphasizes, the more the community supports local establishments, the more these businesses can thrive and maintain the distinctive flavor that sets Frederick County apart. For complete menus, participating restaurant details, and passport downloads, visit fredcoeats.com and follow the event on Facebook and Instagram using #FredCoEats and #FredCoEatsRW.
As a Canadian therapist in private practice, you are probably often needing to send and receive sensitive, private information. How often have you worried about these documents' security and safety? What should you do to secure email communications and keep unnecessary stress at bay? This is where Hushmail comes to the rescue. For less than $20 CAD per month, you can completely insure, assure, and secure your entire email inbox, including your forms and signatures. They pride themselves on security and simplicity, leaving you with a solution that you can start using right out of the box from the minute to sign up. In this episode, I chat with Anabeli about everything to do with Hushmail. We answer your questions and provide clear solutions to help you start 2026 with both digital email security and peace of mind. MEET ANABELI Anabeli Jackson is the Marketing Manager at Hushmail, where she leads content strategy and helps therapists understand secure communication with clarity and confidence. She focuses on removing the overwhelm from topics like encryption, compliance, and secure communication so clinicians can protect client trust and stay compliant with confidence. Anabeli has been with Hushmail since 2014 and brings a strong foundation in communication and marketing. Her work supports mental health providers across Canada and the U.S. who depend on Hushmail to communicate securely with their clients. Learn more about Anabeli on her LinkedIn profile. In this episode: What is Hushmail? Why Canadian therapists should use Hushmail What encryption is and why you need to use it How you can get started with Hushmail What is Hushmail? 'Hushmail is a secure email platform … built specifically for healthcare and therapy practices. It lets you send and receive secure, encrypted emails, and it helps you build secure forms where you can collect information securely with legally binding signatures - and it's all in one place.' - Anabeli Jackson The two cornerstones of Hushmail are focused on client and clinician security when sending sensitive emails and documents online, and simplicity since you don't need to do any tech implementation yourself! These essential emails and documents are securely sent and kept private and secure by using encryption to protect them. Why Canadian therapists should use Hushmail You may be asking: Why should I pay to use Hushmail instead of the available, free services? The answer is this: Canadian therapists handle highly sensitive information from multiple clients. Using a free email provider simply does not provide enough security and protection, while Hushmail guarantees it. 'We make it really practical to have [your client's private information] safeguarded, because encryption is the one step … that you can put in place to have your information secure … So [Hushmail] supports federal law, but also with provincial privacy laws.' - Anabeli Jackson Hushmail provides the security that you and your clients need to send private information without concern in an easy, simple way. Plus, it is a Canadian company that is PIPEDA and HIPAA compliant! What encryption is and why you need to use it Encryption is essentially a method of scrambling the information contained in emails and documents so that it cannot be understood by any third party, other than the intended recipient. With Hushmail, you have a key that both scrambles and unscrambles the message which only you and your client has access to. '[Encryption] is relevant because nowadays the online risk and cyber security … there's a lot of bad actors out there, and you don't want this information out there. You don't want this information to be seen by people who are not the intended recipients. So, encryption is a very easy way to protect that information.' - Anabeli Jackson How you can get started with Hushmail Take the step now to secure your communications with clients, and save both them and yourself the stress and anxiety of worrying whether the information is safe. And with Hushmail, that peace of mind will not break the bank. For purely email purposes, you can get Hushmail for $16.99 CAD. If you want to include the forms and signatures, it is $24.99 CAD. If you are listening to this episode and want to try Hushmail out, click this link to sign up with Hushmail and get your first month entirely free of charge! Connect with me: Instagram Website Resources mentioned and useful links: Regan Swerhun: Expanding Private Care to Northern Communities | EP 185 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS2MO for two months free) Get started with Hushmail here and get one month for free! Learn more about Anabeli on her LinkedIn profile Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn
What's up everyone, today we have the pleasure of sitting down with Jordan Resnick, Senior Director, Marketing Operations at CHEQ.(00:00) - Intro (01:10) - In This Episode (03:47) - Demystifying Go-to-Market Security (06:14) - The Fake Traffic Surge (08:14) - How the Dead Internet Theory Connects to Bot Traffic Growth (12:31) - How to Detect Bot Traffic Through Behavioral Patterns (16:13) - How Go To Market Teams Reduce Fake Traffic And Lead Pollution (30:03) - Preventing Fake Leads From Reaching Sales (34:17) - How to Calculate Revenue Impact of Fake Traffic (38:09) - How to Report Marketing Performance When Bot Traffic Skews Metrics (43:58) - Trust Erosion From Fake Traffic (49:49) - How Marketing Ops Should Adapt Systems for Machine Customers (53:59) - Funnel Audits With Security Teams to Reduce Bot Traffic (57:47) - Detachment as a Career Survival Skill Summary: Distinguishing fake traffic from real machine customers starts where metrics break down. Jordan shows how AI-driven bots now scroll, click, submit forms, and pass validation while quietly filling dashboards with activity that never turns into revenue. The tell is behavioral texture. Sessions move too fast. Paths skip learning. Engagement appears without intent. Real machine customers behave with rhythm and purpose, returning, evaluating, integrating. Teams that recognize the difference lock down the conversion point, block synthetic demand before it reaches core systems, keep sales calendars clean, and only report once traffic has earned trust.About JordanJordan Resnick is Senior Director of Marketing Operations at CHEQ, where he leads the systems, data, and workflows that support go-to-market security across a global customer base. His work sits at the intersection of marketing operations, revenue operations, attribution, automation, and analytics, with a clear focus on building infrastructure that holds up under scale and scrutiny.Before CHEQ, Jordan led marketing operations at Atlassian, where he supported complex GTM motions across multiple business units and global markets. Earlier roles at Perkuto and MERGE combined hands-on execution with customer-facing leadership, integration design, and process ownership. His career also includes more than a decade as an independent operator, delivering marketing operations, automation, content, and technical solutions across a wide range of organizations. Jordan brings a deeply practical, execution-driven perspective shaped by years of building, fixing, and maintaining real systems in production environments.Demystifying Go-to-Market SecurityGo-to-market security shows up when growth metrics look strong and revenue outcomes feel weak. Marketing operations teams live in that gap every day. Jordan describes GTM security as a business-facing discipline that protects the integrity of acquisition, funnel data, and downstream decisions that depend on clean signals. The work sits inside marketing operations because that is where traffic quality, lead flow, and revenue attribution converge.When asked about how GTM security differs from traditional fraud prevention, Jordan frames the difference through decision-making pressure. Security teams historically focus on defending infrastructure and minimizing exposure. Marketing ops teams focus on maintaining momentum while spending real budget. GTM security evaluates risk in context, with an eye toward revenue impact, forecasting accuracy, and operational trust across teams that rely on shared data.Jordan grounds the concept in specific failure points that operators recognize immediately. GTM security examines where bad inputs quietly enter systems and multiply.Paid traffic that inflates sessions without creating buyers.Analytics skewed by automated interactions that look legitimate.Form submissions that pass validation and still never convert.Sales pipelines filled with activity that drains time and morale.Each issue compounds because systems assume the data is real. Teams keep optimizing against numbers that feel precise and still point in the wrong direction.“You are putting money into driving people to your website, and the first question should be how many of those people are real and able to buy.”Invalid traffic behaves like a contaminant. It flows from acquisition into attribution models, forecasting tools, CRMs, and revenue dashboards. Marketing celebrates growth, sales chases shadows, and finance questions confidence in the entire funnel. The problem rarely announces itself as a security incident. It surfaces as confusion, missed targets, and internal friction.GTM security matters because it gives marketing ops teams a framework to protect the inputs that shape every downstream decision. The work runs alongside traditional security while staying anchored in go-to-market outcomes. That way you can spend with confidence, trust your reporting, and hand sales teams signals grounded in real buying behavior.Key takeaway: Treat go-to-market security as part of your core marketing operations workflow. Validate traffic quality, filter lead integrity, and block funnel contamination before data enters analytics and sales systems. That way you can protect budget efficiency, restore confidence in reporting, and align growth decisions with real customer behavior.The Fake Traffic SurgeAI-powered automation now sits at the center of the fake traffic surge, and the data from CHEQ makes that pattern hard to dismiss. The jump from 11.3 percent to 17.9 percent happened because automation became accessible to almost anyone with intent. Writing scripts once required time, skill, and trial and error. AI removes that friction and replaces it with speed and scale, which changes who can participate and how quickly abuse spreads.Jordan ties that accessibility directly to incentives that marketing teams quietly tolerate. Fraud still generates money. Inflated traffic still props up dashboards. Higher visit counts still circulate in board decks without hard questions attached. AI accelerates activity that already existed and widens the group capable of producing it. That combination turns fake traffic into background noise instead of a visible threat, especially when volume metrics continue to earn praise.“You don't need to be a hardcore coder to write a script anymore. You can get AI to do it for you.”Automation also introduces a layer of ambiguity that most teams are not prepared to handle. Bots now perform legitimate tasks that look suspicious inside analytics tools. Some scan pricing pages. Some analyze product specs. Some gather research for downstream purchasing decisions. Jordan points out that people already configure agents to place orders, and that behavior blends seamlessly into traffic logs. Marketing systems treat those visits the same way they treat fraud, which creates confusion across attribution and forecasting.That confusion pushes teams toward blunt fixes that create new problems. Blanket blocking removes useful signals. Loose filtering leaves waste untouched. Jordan frames the real work as classification rather than suppression. Teams now need to separate intent categories instead of chasing a single definition of fake traffic. That work forces uncomfortable conversations about which metrics deserve trust and which exist only because nobody benefits from challenging them.Fake traffic keeps growing because systems reward volume and rarely penalize distortion. AI makes production easier, incentives keep demand high, and measurement practices lag behind reality. Marketing ops teams that continue to treat traffic as a vanity me...
Faiza has gone from Student to AI Engineer, developing valuable solutions for MicroYES and Finely Fettled clients. Her skills include AWS, Linux, and DevOps. She hails from Southern India and will complete her MSc in International Management at York St John University in early 2026. She is currently developing lead generation AI solutions for Finely Fettled and MicroYES clients.Summary of PodcastKey TakeawaysFaiza Khan's career progressed from student to AI Engineer via a structured path: internship → placement → full-time hire.Her role involves building AI agents (e.g., "Phone to Agent") and Answer Engine Optimisation (AEO) to help clients get found in LLM answers, a critical shift from traditional SEO.The hiring process used Handshake, a university student-focused job platform, and video interviews, where key advice for students is to speak up, slow down, smile, and make eye contact.AI is shifting the workforce from manual research to higher-value roles like AI architecture, with low-code/no-code tools enabling non-technical entry.Faiza's Career ProgressionBackground: From Kadapa, Southern India, with a Bachelor of Commerce.Early Skill-Building: Completed a 6-month course in AWS, Linux, and DevOps in Bangalore while working in inside sales.UK Education: Choose York St John University for its placement year option, which Manchester Metropolitan lacks.Hiring Process:Platform: Found via Handshake, a university job platform.Video Interview: A key step where students answer AI-generated questions on camera.Career Path:Internship: Initial role at Finely Fettled and its brand MicroYES.Placement: Extended 9-month contract.Full-Time: Hired as an AI Engineer/Architect and Marketing Manager.AI in Business & MarketingMeclabsAI Platform: Faiza's work on this AI solutions platform includes:AI Agent Delivery Systems: Personalised agents, not generic chatbots.AI Workflows: Self-service tools, like a database query workflow on the https://finelyfettled.co.uk website."Phone to Agent": A new service for small businesses.An AI agent answers calls using the client's specific policies and pricing.Designed for natural conversation (e.g., "mm-hmm" confirmations, background noise).Rationale: Provides cost-effective, consistent phone support for busy professionals and small businesses.Answer Engine Optimisation (AEO):Rationale: Anticipates ChatGPT providing more answers than Google by early 2028, making AEO a critical marketing strategy.Goal: Structure website content to be found and cited in LLM answers.Execution: An AI agent guides clients through the process.The Value of Diversity: Kevin noted Faiza's value comes from her diverse perspective (age, gender, culture), which provides fresh insights.Advice for StudentsSet a Clear Goal: Define a career path and stay focused.Use University Resources: Actively leverage career services and platforms like...
Guest: Tom Seymour, CPP, Business Development and Marketing Manager at Bison Bag & Founder of Moka EnergyHost: Adam PeekEpisode OverviewIn this intro to Tom Seymour, new host of the “Beyond the Die Line” series, Adam Peek sits down with Tom Seymour to discuss the human side of the packaging industry. Tom shares his journey from a “C-student” football player to a certified packaging professional, his philosophy on servant leadership, and the exciting launch of his new venture, Moka Energy.Key Takeaways* The Power of Partnership: Tom emphasizes that 75% of his day involves solving problems that have nothing to do with packaging. By focusing on the total supply chain and being a true partner, the packaging opportunities naturally follow.* Servant Leadership: The core of Tom's career is a love for people and problem-solving. He discusses the “law of the universe”—that doing good things for others without expectation leads to long-term success.* The Science of Packaging: Beyond the business relationships, Tom nerdily dives into the “polymer science” behind flexible packaging, explaining why different foods require specific barrier levels and respiration rates.* Material Agnosticism: A balanced look at the sustainability debate (Paper vs. Plastic) and the importance of using data and science rather than public opinion to make environmental decisions.* Entrepreneurial Spirit: Tom details his 2-year journey to launch Moka Energy, a “portable cup of coffee” in the form of a whole-bean coffee bar.Featured in this Episode* Bison Bag: A family-based flexible packaging converter located in the Buffalo, NY area.* Moka Energy: Tom's new company featuring clean-label, vegan, and gluten-free coffee bars.* IoPP (Institute of Packaging Professionals): Where Tom and Adam first connected.* SUNY Brockport: Tom's alma mater and the place where he transformed his academic career.Links & Resources* Visit Moka Energy: www.mokaenergy.com* Connect with Tom Seymour on LinkedIn: Tom Seymour, CPP* Bison Bag Official Site: www.bisonbag.comNotable Quotes“Our motto is: Your success is our success. But that's not just based on packaging.” — Tom Seymour“Time is socialist. Everybody has the same amount... it's about who can lean into the value of that time.” — Adam Peek This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com
At CES Unveiled 2026, Matthew Ungar, Marketing Manager for Govee shows off the company's newest smart lighting and home innovations. Highlights include LumaBlend Plus for richer color control, dynamic ceiling lights that mimic natural skies, an AI lighting assistant, and a nugget ice maker designed to bring restaurant-style convenience into the home. Show Notes: Links: Govee Smart Ceiling Lighthttps://amzn.to/3NkYiLa GoveeLife Smart Ice Maker Countertop, Portable Ice Machine with Voice Controlhttps://amzn.to/49StR7E Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
At CES Unveiled 2026, Matthew Ungar, Marketing Manager for Govee shows off the company's newest smart lighting and home innovations. Highlights include LumaBlend Plus for richer color control, dynamic ceiling lights that mimic natural skies, an AI lighting assistant, and a nugget ice maker designed to bring restaurant-style convenience into the home. Show Notes: Links: Govee Smart Ceiling Light https://amzn.to/3NkYiLa GoveeLife Smart Ice Maker Countertop, Portable Ice Machine with Voice Control https://amzn.to/49StR7E Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
New on the Get More Frank Podcast: LIVE with Lopes Season 8 Episode 2 with David Long.This episode is going to offend the right people.If your dealership feels busy but the scoreboard is flat, it is not “the market”. It is reactive leadership, optional standards, and too much complexity. David and I break down what actually wins in 2026 for car dealers: simple execution, real accountability, and an operating cadence your managers can enforce daily.We go straight at the most expensive lie in automotive retail: “we just need more leads.” Lead volume does not fix weak process. New tech does not fix inconsistency. More discount does not fix lost trust. The fix is boring and it works: role clarity, standards with consequences, fast and consistent lead handling, and disciplined follow up. If your store is chaotic, adding more opportunities just exposes the chaos faster.Then we get into inventory acquisition and trade capture. If you want to buy more used cars, increase trade ins, and stop living off walk in traffic, incoming phone calls, and internet leads, you need a real buy center, not a hobby. We talk appraisal volume, appraisal follow up, private party acquisition, trade acquisition, and why the wrong person running acquisition turns a buy center into a money leak. If your acquisition plan is “we'll do it when we have time”, you do not have a plan.We also hit the silent killers inside most stores:Too many priorities, too many meetings, too many exceptions, too many “special cases”, too many handoffs, and nobody owning the outcome. That is how leads get missed, trades get lost, customers get ghosted, and managers stay “busy” while gross and momentum slide.If you are a Dealer Principal, GM, GSM, UCM, Sales Manager, BDC leader, Internet Manager, or Marketing Manager, you will hear exactly why stores lose opportunities even while spending big money on marketing and advertising: slow response time, unclear ownership, inconsistent standards, and a sales process that changes depending on who touches the deal.People ask questions like:Why do dealerships lose leads? Usually it is speed, consistency, and follow up, not “lead quality”.How do I increase trade ins? Increase appraisal volume, tighten follow up, and track trade capture like a real KPI.What is a buy center? A dedicated acquisition operation, staffed and managed like a business, built to buy cars from consumers and maximize trade capture.How do I improve dealership performance fast? Simplify the operating cadence, assign ownership, and enforce standards daily.If you have been searching for any of this, this episode is built for you:dealership leadership training, dealer growth strategy 2026, reactive vs proactive dealership management, dealer accountability, sales management standards, automotive retail operations, BDC best practices, lead handling process, lead response time, appointment setting process, internet sales process, CRM discipline, dealership KPIs, buy center strategy, how to build a buy center, how to buy more used cars, used car acquisition strategy, private party acquisition, trade capture strategy, trade in appraisal process, appraisal follow up process, inventory acquisition, and dealership operating cadence.Quick self audit before you listen:Are your standards written and enforced, or just talked about?Does every lead have one owner, or five “helpers”?Do you measure trade capture and appraisal volume weekly, or guess?Is your buy center run by an A player, or whoever is available?Does your store run on one simple cadence, or a thousand exceptions?
What's up everyone, today we have the honor of sitting down with Aleyda Solís, SEO and AI search consultant. (00:00) - Intro (01:17) - In This Episode (04:55) - Crawlability Requirements for AI Search Engines (12:21) - LLMs As A New Search Channel In A Multi Platform Discovery System (18:42) - AI Search Visibility Analysis for SEO Teams (29:17) - Creating Brand Led Informational Content for AI Search (35:51) - Choosing SEO Topics That Drive Brand-Aligned Demand (45:50) - How Topic Level Analysis Shapes AI Search Strategy (50:01) - LLM Search Console Reporting Expectations (52:09) - Why LLM Search Rewards Brands With Real Community Signals (55:12) - Prioritizing Work That Matches Personal Purpose Summary: AI search is rewriting how people find information, and Aleyda explains the shift with clear, practical detail. She has seen AI crawlers blocked without anyone noticing, JavaScript hiding full sections of sites, and brands interpreting results that were never based on complete data. She shows how users now move freely between Google, TikTok, Instagram, and LLMs, which pushes teams to treat discovery as a multi-platform system. She encourages you to verify your AI visibility, publish content rooted in real customer language, and use topic clusters to anchor strategy when prompts scatter. Her closing point is simple. Community chatter now shapes authority, and AI models pay close attention to it.About AleydaAleyda Solís is an international SEO and AI search optimization consultant, speaker, and author who leads Orainti, the boutique consultancy known for solving complex, multi-market SEO challenges. She's worked with brands across ecommerce, SaaS, and global marketplaces, helping teams rebuild search foundations and scale sustainable organic growth.She also runs three of the industry's most trusted newsletters; SEOFOMO, MarketingFOMO, and AI Marketers, where she filters the noise into the updates that genuinely matter. Her free roadmaps, LearningSEO.io and LearningAIsearch.com, give marketers a clear, reliable path to building real skills in both SEO and AI search.Crawlability Requirements for AI Search EnginesCrawlability shapes everything that follows in AI search. Aleyda talks about it with the tone of someone who has seen far too many sites fail the basics. AI crawlers behave differently from traditional search engines, and they hit roadblocks that most teams never think about. Hosting rules, CDN settings, and robots files often permit Googlebot but quietly block newer user agents. You can hear the frustration in her voice when she describes audit after audit where AI crawlers never reach critical sections of a site."You need to allow AI crawlers to access your content. The rules you set might need to be different depending on your context."AI crawlers also refuse to process JavaScript. They ingest raw markup and move on. Sites that lean heavily on client-side rendering lose entire menus, product details, pricing tables, and conversion paths. Aleyda describes this as a structural issue that forces marketers to confront their technical debt. Many teams have spent years building front-ends with layers of JavaScript because Google eventually figured out how to handle it. AI crawlers skip that entire pipeline. Simpler pages load faster, reveal hierarchy immediately, and give AI models a complete picture without extra processing.Search behavior adds new pressure. Aleyda points to OpenAI's published research showing a rise in task-oriented queries. Users ask models to complete goals directly and skip the page-by-page exploration we grew up optimizing for. You need clarity about which tasks intersect with your offerings. You need to build content that satisfies those tasks without guessing blindly. Aleyda urges teams to validate this with real user understanding because generic keyword tools cannot describe these new behaviors accurately.Authority signals shift too. Mentions across credible communities carry weight inside AI summaries. Aleyda explains it as a natural extension of digital PR. Forums, newsletters, podcasts, social communities, and industry roundups form a reputation map that AI crawlers use as context. Backlinks still matter, but mentions create presence in a wider set of conversations. Strong SEO programs already invest in this work, but many teams still chase link volume while ignoring the broader network of references that shape brand perception.Measurement evolves alongside all of this. Aleyda encourages operators to treat AI search as both a performance channel and a visibility channel. You track presence inside responses. You track sentiment and frequency. You monitor competitors that appear beside you or ahead of you. You map how often your brand appears in summaries that influence purchase decisions. Rankings and click curves do not capture the full picture. A broader measurement model captures what these new systems actually distribute.Key takeaway: Build crawlability for AI search with intention. Confirm that AI crawlers can access your content, and remove JavaScript barriers that hide essential information. Map the task-driven behaviors that align with your products so you invest in content that meets real user goals. Strengthen your reputation footprint by earning mentions in communities that influence AI summaries. Expand your measurement model so you can track visibility, sentiment, and placement inside AI-generated results. That way you can compete in a search environment shaped by new rules and new signals.LLMs As A New Search Channel In A Multi Platform Discovery SystemSEO keeps getting declared dead every time Google ships a new interface, yet actual search behavior keeps spreading across more surfaces. Aleyda reacted to the “LLMs as a new channel” framing with immediate agreement because she sees teams wrestling with a bigger shift. They still treat Google as the only gatekeeper, even though users now ask questions, compare products, and verify credibility across several platforms at once. LLMs, TikTok, Instagram, and traditional search engines all function as parallel discovery layers, and the companies that hesitate to accept this trend end up confused about where SEO fits.Aleyda pointed to the industry's long dependence on Google and described how that dependence shaped expectations. Many teams built an entire worldview around a single SERP format, a single set of ranking factors, and a single customer entry point. Interface changes feel existential because the discipline was defined too narrowly for too long. She sees this tension inside consulting projects when stakeholders ask whether SEO is dying instead of asking where their audience now searches for answers.Retail clients provided her clearest examples. They already treat TikTok and Instagram as core search environments. They ask for guidance on how to structure content so it gets discovered through platform specific signals. They ask for clarity on how product intent gets inferred through tags, comments, watch time, and creator interactions. Their questions treat search as a distributed system, and their behavior hints at what the wider market will adopt. Aleyda considers this a preview, because younger customers rarely begin their journey inside a traditional search engine.Her story from a conference in China made the point even sharper. She explained how Baidu no longer carries the gravitational pull many Western marketers assume. People gather information through Red Note, Douyin, and several specialized platforms, and they assemble answers through a blend of formats. That experience changed Aleyda's expectations for Western markets. She believes...
An in depth look at the world of Port from one of the most famous Port houses of the world, Taylor Fladgate.
“The spaces we work in shape our nervous systems, our relationships, and our ability to do meaningful work.”In this episode of Business is Human, Rebecca Fleetwood Hession sits down with Kennedy Gallagher, Community and Marketing Manager at Carmel Gateway, to explore how physical space, nature, and intentional design can radically improve the human experience at work.Kennedy shares how Carmel Gateway is reimagining the traditional office park into a true campus. One built around green space, nervous system regulation, community, and connection. From converting parking lots into lawns and amphitheaters to hosting coffee chats, speaker series, and unexpected moments of human connection, this conversation shows what becomes possible when we stop designing work around efficiency alone and start designing it around people.In this episode, you'll learn:Why green space and nature are essential for nervous system regulationHow intentional environments reduce stress, decision fatigue, and burnoutWhy community programming at work creates belonging, not distractionThings to listen for:(00:00) Introduction(01:25) Why environment belongs in the conversation about work(03:45) From office park to campus and what community changes(06:30) Amenities that reduce stress and decision fatigue(10:20) How nature supports regulation and presence(15:40) Green space over parking lots and environmental impact(20:10) Designing outdoor spaces that invite rest and connection(25:30) Building community through shared experiences at work(28:50) Helping young professionals find belonging(32:20) What human centered workplaces make possible nextConnect with Kennedy:Website: https://www.carmelgateway.com/ LinkedIn: https://www.linkedin.com/in/kennedy-gallagher/ Connect with Rebecca:https://www.rebeccafleetwoodhession.com/
In a booming city like Charlotte, real estate isn't just about selling homes — it's about building communities, telling stories, and helping people find their place. At Charlotte Living Realty Group, that philosophy is at the heart of everything they do. Known for hyper-local expertise and client-first service, the firm has become a trusted name in one of the country's most competitive housing markets. Our guest today, is Kayla Haase. She's the Marketing Manager at Charlotte Living Realty Group. With a background in digital strategy, social engagement, and creative content, Kayla brings a fresh, modern approach to real estate marketing. She oversees the brand's storytelling across platforms — from social media and property listings to community partnerships — helping agents and clients connect in more authentic and exciting ways.
Saskia Falken, in for Pippa Hudson, speaks to Beverley Govender, Marketing Manager for Nu Metro their new cinema which has opened at Cavendish Square. Tags: Lunch with Pippa Hudson, Pippa Hudson, CapeTalk, Nu Metro, Cavendish SquareSee omnystudio.com/listener for privacy information.
Winter has arrived and it's time to get outside and snowmobile. Join Polaris Adventures Content Manager Jared Christie as he visits with Nels Eide, Marketing Manager for Polaris Snow, as they discuss best places around the country to sled. Book your next adventure @ www.adventures.polaris.com Unless noted, trademarks are the property of Polaris Industries Inc. © 2025 Polaris Industries Inc.
Lipa Bila Charges with Visa: Hellen Ndei, Marketing Manager, East Africa at Visa by Capital FM
In this episode of The Kula Ring, Rachel Cossette, Marketing Manager at Rogers Machinery Company, walks us through how she built a powerful, education-focused webinar program that has become a core pillar of the company's marketing engine. Rachel explains why webinars were the perfect solution for delivering value, growing first-party data, and creating demand while strengthening relationships with vendor partners along the way. She shares how she scaled the program from a handful of events in 2022 into a full calendar featuring expert presenters, vendor co-marketing, PDH certifications, and a library of long-form content that supports sales, onboarding, and SEO. Rachel also offers practical advice for small or one-person marketing teams looking to launch their own webinar program without big budgets, agencies, or complex tech stacks.
Outreach and Marketing Manager for the Albuquerque Sunport, and on air talent from our sister station 93.3 The Q, Leah Black joins TJ to discuss new renovations, and new drinking and eating joints in the Sunport. Plus the ABQ Flyside Pass, getting you through the gate without a ticket. All this and more on News Radio KKOBSee omnystudio.com/listener for privacy information.
Drop us a message!With almost twenty years in the industry, Adam Pembrey, Marketing Manager at SUEZ UK, has seen demand generation evolve through shifting buyer expectations, new technologies, and changing growth pressures.In this episode, Adam breaks down what today's most effective demand engines really look like, and why the fundamentals still matter more than the noise.We explore the role marketing plays in making a company attractive to investors and buyers, the most overlooked part of lead nurturing that quietly transforms conversion rates, and how Adam decides which growth levers to pull first when entering a new organisation or sector.We're also speaking to Michelle, the Head of Social here at Giraffe Social, as we unpack the real value of social analytics. With endless metrics available, we discuss why the power of data lies not in reporting the past, but in inspiring more creative, testable ideas for the future.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
In today's competitive craft beer market, saving money can boost your bottom line faster than chasing every new trend. This session will share five quick, practical strategies you can use right now to cut costs without cutting corners. You'll learn how to tap into your network to find trusted vendor recommendations, leverage your state guild's discounts and preferred partners, and re-negotiate with your current suppliers for better deals. We'll explore how to contract strategically—locking in pricing where it makes sense without overextending yourself—and how to boost buying power through industry co-operatives, whether by joining one or creating your own. Attendees will walk away with cost-saving tactics they can implement immediately, even with a packed schedule.James Stutsman knows this industry and the headwinds brewers are facing. His experience includes nearly 15 years in the industry with stints as Director of Marketing and Sales for Kansas City Bier Company and Marketing Manager for Deschutes. Then he co-founded and served as head brewer for City Barrel Brewing Company where he helped build distribution, open two restaurants and win a GABF medal for Hazy/Juicy IPA in the process. Now he works for the Independent Brewers Alliance and helps brewers navigate the time-sucking maze of sourcing and negotiating with vendors.Stay up to date with CBP: http://update.craftbeerprofessionals.org/
In this Swift Chat conversation, Marie Swift speaks with Paul Gilbert, Marketing Manager at Myriad Advisor Solutions, a long-established, full-service business advisory firm, and Shawna Ohm, Founder of Content 151, a customized content and marketing solution for independent financial advisors, to discuss year-end insights for independent advisors navigating market volatility, AI trends, and business growth. The conversation explores practical steps such as crafting a one-page business plan, narrowing to ideal clients, and avoiding DIY pitfalls in branding, tech stacks, and compliance, while emphasizing the power of expert partners to scale efficiently. Gilbert and Ohm also highlight that Myriad and Content 151 have partnered to launch a custom blog program tailored for independent financial advisors, delivering pieces of niche-focused, on-brand content from day one to fuel SEO, social media, and omnichannel marketing without the DIY overwhelm. This collaboration equips advisors transitioning to independence or scaling their practices with authentic pillar content that resonates with ideal clients, sidesteps AI pitfalls like copyright issues, and establishes a strong online presence ahead of generic canned material. Advisors can access the discounted starter package via www.Content151.com/Services/P/Starter-Blog or www.MyriadCBP.com, leveraging both firms' expertise in tech stacks, branding, and thought leadership to prioritize client advising over operational hassles. Myriad and Content 151 have also teamed up for a fireside chat on Wednesday, January 14th at 4 pm CT, exploring how modern search tools evaluate advisor content and why authentic insights matter more than ever. "Content Marketing in the Age of AI-Powered Search" will reveal how AI shapes advisor visibility and what helps firms stand out. You'll learn why authentic content builds trust and how advisors can strengthen their digital presence in 2026 and beyond. Learn more and register for the event at www.MyriadBlogStudio.com. Learn more about Paul Gilbert and Myriad Advisor Solutions at www.MyriadAS.com. Learn more about Shawna Ohm and Content 151 at www.Content151.com.
Carly Jenkins is the Marketing Manager of Damasteel, one of the top names in pattern welded stainless steel in the world. We had a great time talking about the Damasteel Chef Invitational, business, the Blue Jays and all sorts of fun things. Many thanks to CJ for making the effort! All the best, GF Damasteel has a Black Friday sale going on! Go to:https://damasteel.se/Put in the promo code - BF2025 and get 15% off stock items with tons of Cutoffs and a complete restock! Follow Damasteel on IG:https://www.instagram.com/damasteelab?igsh=NmU0cTFmdmttOTB3If you want to support Full Blast Support Feder Knives - ( go buy a shirt )https://www.federknives.com/Go to CMA's website and check out the opportunities: https://centerformetalarts.org/Take a class: https://centerformetalarts.org/Follow CMA on Instagram https://www.instagram.com/centerformetalarts/?hl=enPlease subscribe, leave a review and tell your friends about the show. it helps me out a lot! Welcome aboard Phoenix Abrasives!Phoenixabrasives.com Phoenix abrasives supplies superior abrasive products for every application. Knifemaking, Metal fabrication, glass fab, floor sanding and Crankshaft! Belts, grinding and cutting discs, Flap Discs, surface conditioning FB10 at checkout gets 10% off your order at Check out.Welcome back! Nordic Edge:@nordic_edge on IG Nordicedge.com.auNordic Edge is about the joy of making something with your own hands. our one stop shop for tools, supplies and help when it comes to knife making, blacksmithing, leatherworking, spoon carving and other crafts where you get to take some time out for yourself and turn an idea into something tangible. Nordic Edge also holds hands-on workshops in the “lost arts” of blacksmithing, knife making and spoon carving. Come spend a day with us and go home with new skills and something you made with your own hands. They have the guidance to help accelerate your creativity and the Tools, products, supplies to help you manifest your ideas. NordicEdge.com.auThank you Baker Forge & Tool for your beautiful Steel. Go to Bakerforge.com to see all the incredible steels they offer. ‘FullBlast' gets you 10% off your order. CHECK OUT THE NEW ADDITIONS TO THE GATOR PISS LINE - GATOR PISS MAX & GATOR PISS HEAVYWelcome to our new Sponsor- EVENHEAT- Manufacturers of the best heat treating ovens available. To find your next oven go to Evenheat-kiln.comFollow them on Instagram: Welcome aboard Texas Farrier Supply! For all your forging and knife making supplies go to www.texasfarriersupply.com and get 10% off your order with PROMOCODE Knifetalk10Brodbeck Ironworks Makers of an Incredibly versatile grinder, with Many different attachmentsLeather sewing equipment and even abrasives Check out Brodbeck Ironworks for yourself:https://brodbeckironworks.com/“Knifetalk10” gets you 10% off Follow Brodbeck Ironworks on Instagramhttps://www.instagram.com/brodbeck_ironworks/Trojan Horse Forge Get your THF Stabile Rail knife finishing vise at https://www.trojanhorseforge.com/And when you use the promo code “FULLBLAST10 you get 10%off everything on the site.Follow them on instagram:https://www.instagram.com/trojan_horse_forge/ TotalBoatAdhesives, paints, primers and polishing compounds.Go to http://totalboat.com/FULLBLASTTo support the podcastG.L. Hansen & Sons On Instagramhttps://instagram.com/g.l._hansenandsons?igshid=MzRlODBiNWFlZA== Gcarta.bigcartel.comG-Carta is unique composite of natural fibers and fabrics mixed with epoxy under pressure and heat Boofa, ripple cut, Tuxini, by Mikie, Mahi Mahi, Radio worm g-cartaPheasant by MikieColorama by MikieHoopla by MikeAmazing colors and razzle dazzle for your project. MARITIME KNIFE SUPPLIESMaritimeknifesupply.CAAll your knifemaking needs, belts abrasive, steals, kilns forges presses, heat treating ovens anvils and everything you need to get started or resupply. Including Dr. Thomas's book:“Knife Engineering”They're in Canada but ship to the US with ease and you can take advantage of the exchange rate The steel selection is always growing and Lawrence just got 3900 lbs. of steel in.10% off on abrasive belt packs of 10 get a hold of https://www.instagram.com/maritimeknifesupply/ and see what the fuss is about.Welcome Tormek as a sponsor to the show. Take your sharpening to a new level. I love these sharpening machines. Waterfed, easy to use. Jigs included. Definitely check out what they have to offer. If you need it sharpened, Tormek is definitely something for you:https://tormek.com/en/inspiration/woodworking--craftsVisit Tormek's website: https://tormek.com/enFollow Tormek on Instagram:https://www.instagram.com/tormek_sharpening/?hl=enFollow Tormek on TikTokhttps://www.tiktok.com/@tormek_sharpening?lang=enGo look at the course curriculum at CMA:https://centerformetalarts.org/workshops/** Taking classes from some of the best in forging at one of the best facilities in the country is an excellent opportunity to propel yourself as a blacksmith. Not to be missed. And with housing on the campus it's a great way to get yourself to the next level. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Can one of your clients be your mentor? In Episode 540, Marketing Manager, George Dearing, shares her experience of being informally mentored by a client early on in her career and how she's paying it forward. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
Today, we're returning to our special scramble format and welcoming to the show three legends of the egg industry. We have Mark Kleinsmith, formerly the National Sales and Marketing Manager for Lubing USA, Steve Kuykendall, formerly a Regional Manager for Lubing USA, and Craig England, who spent decades working on the breaker and grader side of the industry. These three old friends have a combined 125 years of industry experience, and they join us to reflect on how the industry has changed over the course of their careers, and to share stories from back in the days when things were a little less corporate, and a bit more rough and tumble.
In this episode of Turf Nerds: A Lawn Care Podcast, Evan and Greg take a deep dive into the world of irrigation with Whitney Brown, Marketing Manager, and Laramie Kamus, Strategic Accounts Manager at Rain Bird. Recorded live at Equip Expo 2025, the guys talk all about Rain Bird's brand-new All-in-One Zone Control — a compact, plug-and-play solution that's making installs faster, cleaner, and way more reliable for contractors.Tap Here for Turf Nerds Merch!Look! We Have A Website!Don't forget to check out Green Frog Web Design and tell them the Turf Nerds sent you. Or Greg will scalp your lawn!Use promo code TURFNERDS for 50% off Equip Expo 2026 registration!Shoot us an email! TurfNerdsPodcast@proton.meInstagramFacebookTikTokSubscribe on YouTube:https://www.youtube.com/@TurfNerdsPodcast?sub_confirmation=1#LawnCare #LawnMaintenance #Mowing #MowingGrass #LawnCareBusiness #Toro #ToroMultiforce #CubCadet #BibleStudy #Bible #Christian #Business #Entrepreneurship #Comedy #2024 #Marketing #Advertising #TipsAndTricks #Tips #Success #Yakta #YaktaMowers #YaktaOutdoor #Spring #SpringRush #FYP #Mower #NewMower #UsedMower #RouteDensity #EquipExpo #EquipExpo2024 #Echo #Stihl #RedMax #Shindaiwa #StringTrimmer #WeedWhip #GreenFrogWebDesign #WebDesign #EzraMcCarthy #Aerator #Aeration #ZAerate #Bobcat #BobcatMowers #Husqvarna #HusqvarnaGroup #HYGREENTOOL #GOMOW #ThunderLightingSupply #ChristmasLights #Christmas #Trump #DonaldTrump #PresidentTrump #ElectionDay #EZDumper #DumpInsert #StempkyNursery #Mulch #MulchInstallation #TurfNerds #Newsmax #NewsmaxTV #CarlHigbie #CharlieKirk
Perspective can change the way we see life, parenting, and even our daily struggles—but it's not always easy to gain. Amy and Sara sit down with Cody Braun, Marketing Manager for WinShape Camps and father of two, to talk about how perspective can grow patience and gratitude, why it's so hard in the moment, and practical ways to see life more clearly.They also explore how perspective can help in every season—mountaintops, messes, and everything in between—and Cody shares lessons from parenting his young kids. Tune in for an honest, hope-filled conversation that will help you slow down and gain a bigger God-sized view on life.--Question of the Week: If you could go back in time, what is one thing that you would do differently?--Hosts: Amy Lowe & Sara JonesGuests: Cody BraunProducers: Emily Alters & Cody Braun--Learn more about WinShape Camps at WinShapeCamps.org!Instagram: @WinShapeCampsTikTok: @WinShapeCampsFacebook: @WinShapeCamps Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SeniorLivingGuide.com Podcast, Sponsored by: Parrish Healthcare
In this episode, we sit down with Chandler Burckbuchler, Senior Division Manager and Marketing Manager for Terra Bella Senior Living, to discuss the critical warning signs families should watch for when visiting aging loved ones during the holidays. Chandler explains why the weeks following Thanksgiving and Christmas are traditionally the busiest times for senior living inquiries, as extended family time reveals changes that might go unnoticed during brief visits. She shares practical guidance on identifying concerns ranging from cognitive decline and medication management to nutrition, hygiene, and driving safety.We also explore the emotional aspects of aging, including loneliness and depression in seniors, and hear touching stories about the importance of listening to our elders' experiences. Chandler emphasizes that caregivers need care too, and offers actionable advice on conducting home safety checks—from testing smoke alarms to removing fall risks. She stresses the value of having conversations about care preferences before emergencies arise and encourages families to visit senior living communities during the holidays to understand their options.Tune in to discover invaluable insights that can help you support your aging loved ones while navigating these sensitive conversations with compassion and preparation. Whether you're noticing subtle changes or planning ahead, this episode offers the practical tools and emotional support families need during the holiday season and beyond.SeniorLivingGuide.com Podcast sponsored by TerraBella Senior Living and Tom Marks, Best Selling Author on RetirementThe background music is written, performed, and produced exclusively by purple-planet.com.https://www.purple-planet.com/*SeniorLivingGuide.com Webinars and Podcast represents the opinions and expertise of our guests. The content here is for informational and educational purposes. It does not necessarily represent the views, recommendations, opinions or advice of Fairfax Publishing/SeniorLivingGuide.com or its employees
Dirk Durham is the Marketing Manager for Phelps Game Calls, Elk Hunting YouTube sensation, and someone I consider a close friend! Dirk joins me this week to tell the wild story of his Yukon moose hunt with Jason Phelps. We do a little season recaps, elk hunting, bad etiquette on the mountain from other hunters, running into Doug Fluty on in the elk woods, and getting older as we both are. As usual, Dirk was awesome, full of wisdom and humor, and we had a great chat. Check it out anywhere podcasts are found, enjoy! Dirk on Instagram Show Sponsors! Phelps Game Calls - The game call company of The Western Huntsman! https://bit.ly/PhelpsGameCalls-Eastmans -Use Promo Code "Huntsman10" for 10% off! Silencer Central - Get started with a suppressor for your next hunt by going to the website here: https://bit.ly/SilencerCentral-Eastmans They make it very easy to get licensed, purchased, and set up so you can find out why getting a suppressor from Silencer Centrals is so popular! Leupold Optics- Over 100 years of American-made optics such as scopes, binos, spotters, range finders and more. Leupold sets the standard for innovation and quality without selling out. Leupold not only makes excellent products for any hunt, but they work hard for the future of hunting through their incredible support of many different conservation organizations. Support the companies that support you, check out Leupold here: https://bit.ly/Leupold-Eastmans Browning X-Bolt 2 - Browning is perhaps one of the top brands in American hunting. We all know this company, and they've once again moved the bar to a higher standard with the X-Bolt 2 rifle. Available in multiple cartridges, this rifle is designed for maximum, Total Accuracy, right out of the box. The Vari-Tech Stock allows this rifle to fit any person of any size. The DLX Trigger with adjustable weights is smooth as ice, and hunters can take advantage of the Plus Magazine System when maximum rounds are needed. With too many features to list here, this rifle is a no-brainer. Check it out at https://bit.ly/Browning-Eastmans SecureIT Gun Safes- The SecureIT Agile Series gun safes are a lightweight, modular gun storage solution that integrate with any gun collection. With Fast-Lock technology, they offer quick access when seconds count, are easy to move or get up and down stairs when you live in apartments or condos, and are super flexible for every need! Have a look here: https://bit.ly/SecureIt-Eastmans Mystery Ranch Packs- These packs have a long tradition of quality and durability. Their new hunting pack line-up has everything from solid daypacks to backcountry sizes and women's sizes. This is huge! I've never been able to find a good pack for my wife and girls that actually fit them right until I found the women's Sawtooth. Impressive load capacities, great organization, tough, lightweight, and carried on the improved Mysterium frame. Link: https://bit.ly/MysteryRanch-Eastmans Columbia River Knife & Tool CRKT- From tomahawks to pocket knives, every hunter should visit https://bit.ly/ColumbiaRiverKnifeAndTool-Eastmans and poke around for your next hunt. I've given my Chogan T-Hawk a real workout on the homestead and in camp. The hunting knife line-up has something for everyone, who doesn't love shopping for knives?? Eastmans Hunting Journals - What Western Hunter doesn't know Eastmans Hunting Journals?? I've been a fan and subscriber to the magazine since I was a kid, and you should too. Between the magazine, Eastmans TagHub, and the new Mule Deer eCourse, Eastmans has something for everyone and the tools every Western Hunter should have! Check it out at https://www.eastmans.com/ Hit me up at jim@thewesternhuntsman.com
When the temperature drops and snowflakes start to fall, many assume that local parks and recreation departments take a well-deserved break. However, as Valley Today host Janet Michael discovers in her lively conversation with Jeremy Sanders, Marketing Manager for Frederick County Parks and Recreation, winter is anything but a slow season. Instead, the department ramps up its offerings, ensuring that residents of all ages have plenty of opportunities to stay active, engaged, and connected. The Winter Guide: A Treasure Trove of Activities At the heart of their conversation is the newly released Winter Guide, available both online and soon in print. This comprehensive resource is packed with information about upcoming races, trips, crafting workshops, and sports leagues. Jeremy emphasizes that the guide is designed to appeal to a wide range of interests, from seniors looking for social activities to families seeking ways to get out of the house during the colder months. Notably, the guide also highlights job opportunities for teens and young adults, providing a gateway into the world of parks and recreation. Signature Events: From Turkey Trots to Winter Wonderland Transitioning from the guide's overview, Janet and Jeremy dive into some of the season's most anticipated events. The Thanksgiving Day 5K, a beloved local tradition, has grown so popular that it sold out last year, prompting organizers to raise the participation cap for this year's race. Jeremy shares the behind-the-scenes logistics of managing such a large event, from volunteer coordination to ensuring enough t-shirts and medals for all runners. The race isn't just for adults—kids can join in the fun with their own "tot trot," making it a true family affair. Following Thanksgiving, the excitement continues with Winter Wonderland at Clearbrook Park, now celebrating its 25th anniversary. This walk-through light display features festive activities, food trucks, live music, and even pony rides. Jeremy notes that the event has evolved to include selfie stations and crafting opportunities, ensuring that there's something for everyone, whether you have young children or are simply young at heart. Community Input and Creative Programming One of the most engaging aspects of the conversation is the discussion about how new programs are developed. Jeremy reveals that many ideas originate from staff members' personal interests or from suggestions by community members. For example, after attending a conference, Jeremy was inspired to introduce "letterboxing," a creative outdoor activity similar to geocaching, to the local parks. This openness to innovation ensures that the department's offerings remain fresh and relevant. Trips, Tours, and Togetherness Beyond local events, Frederick County Parks & Rec organizes a variety of trips throughout the winter. Whether it's a bus ride to a Penn State football game, a shopping excursion to New York City, or a visit to the Polar Express Ice Show, these outings provide residents with hassle-free ways to explore new places and make new friends. Janet and Jeremy both agree that the camaraderie of group travel adds an extra layer of enjoyment to these experiences. Staying Informed and Getting Involved To keep the community informed, the department offers an email newsletter, the "Rec Reminder," which highlights upcoming deadlines and new programs. Registration for events and activities is streamlined through the department's website, making it easy for residents to sign up and even add events directly to their digital calendars. Looking Ahead: A Season of Connection As the conversation wraps up, Janet and Jeremy reflect on the importance of community, tradition, and adaptability. Whether you're lacing up your sneakers for a 5K, crafting a holiday wreath, or simply enjoying a stroll through Winter Wonderland, Frederick County Parks & Rec ensures that winter is a season to remember. With a blend of beloved traditions and innovative new offerings, the department continues to bring people together—proving that, in Frederick County, the fun never freezes.
Megan Bowen, CEO of Refine Labs, shares the core fundamentals behind modern B2B growth. She explains how buyer behavior has shifted, how marketing must evolve, and what it takes to build a profitable, scalable go-to-market engine rooted in focus, data, and customer understanding.Topics CoveredEvolution of B2B buying: analog → website → dark social → AI era.Aligning go-to-market around buyer behavior.Ideal Customer Profile (ICP) definition and validation.Strategic narrative development using Andy Raskin's framework.The “Brand, Demand, Expand” model for growth.Simplifying measurement: attribution, share of search, and split-the-funnel analysis.Sales and marketing alignment through shared goals and accountability.Building efficient, profitable revenue systems.Questions This Video Helps AnswerHow has B2B buying behavior evolved and what does it mean for marketers?What are the most important elements of a modern go-to-market strategy?How can you define and operationalize an ideal customer profile?What is a strategic narrative and how does it drive company alignment?How should marketing and sales collaborate to achieve efficient growth?What metrics actually matter when measuring pipeline performance?Jobs, Roles, and Responsibilities MentionedCEO, CMO, VP of Sales, RevOps Lead, Account Manager, Customer Success Manager, Marketing Manager, BDR/SDR, Product Manager, Private Equity Partner, Founder.Key TakeawaysFocus beats complexity: simplify your go-to-market strategy around what works.The best companies deeply understand buyer behavior shifts and adapt early.A validated, data-driven ICP ensures efficiency and profitable growth.A strong strategic narrative, backed by leadership, drives internal and external alignment.Growth requires balanced investment in brand, demand, and expansion.Align marketing, sales, and finance goals to create predictable, sustainable performance.Measurement should prioritize insight and decision-making over vanity metrics.
Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media content. She explains how marketers can use content pillars, batching, and realistic posting goals to stay organised and authentic, and explores the differences between B2B and B2C strategies—where creativity and trust are key to engagement and long-term success. Emily also highlights how CoSchedule's AI-driven workflows help teams streamline planning, automate repetitive tasks, and maintain a consistent publishing cadence across channels—all within a single, easy-to-manage platform. About CoSchedule CoSchedule is the marketing industry's leading provider of content calendar, content optimization, and marketing education products. Its dynamic family of agile marketing management products serve more than 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value. Collectively, CoSchedule products empower nearly 100,000 marketers to complete more high-quality work in less time. As recognized with accolades from Inc. 5000, Gartner's Magic Quadrant, and G2Crowd, CoSchedule is one of the most valued companies its customers recommend. To learn more about CoSchedule, visit https://coschedule.com About Emily Thompson Emily Thompson recently joined CoSchedule as Marketing Manager, after two decades in B2B and B2C marketing content strategy. When people don't know what that means, she describes herself as the one who helps businesses answer the questions, "What needs to be said and how do we say it?" For her, there's nothing more exciting than seeing marketing messaging land with precision and impact. Except maybe 49er football. Time Stamps 00:00:18 - Meet Emily Thompson from CoSchedule 00:02:31 - Overview of CoSchedule's Product 00:06:26 - AI Integration at CoSchedule 00:08:07 - B2B vs. B2C Marketing Perspectives 00:12:04 - Common Mistakes in Social Media Marketing 00:14:00 - Empowering Employees to Post on Social Media 00:16:48 - Measuring Success in Social Media 00:25:16 - Best Marketing Advice Received 00:28:03 - Closing Remarks and Contact Information Quotes "The number one thing I say about AI is it's only as smart as the person who's talking to it." Emily Thompson, Marketing Manager at CoSchedule. "CoSchedule just does it all in one. So it's a great tool reduction software and really affordable option for marketers as budgets are shrinking and we need to work smarter and faster." Emily Thompson, Marketing Manager at CoSchedule. "At the end of the day, you're creating trust and building relationships with your audience, whether you are B2B or B2C." Emily Thompson, Marketing Manager at CoSchedule. Follow Emily: Emily Thompson on LinkedIn: https://www.linkedin.com/in/emily-thompson-68468084/ CoSchedule website: https://coschedule.com/ CoSchedule on LinkedIn: https://www.linkedin.com/company/coschedule/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Once again, Lou Carlozo rises from the pumpkin patch to bring you yet another Bankadelic Halloween Spooktacular. This year, we visit many different kinds of ghosts: Why is AI haunting so many financial institutions? Will the loan climate finally break through all the thunder and lightning? And if there are friendly ghosts on the horizon, what might they be? It's a fabulous cast of FI wizards … and a quartet of goblins (not so welcome, perhaps) from the Bankadelic Voice Character Crypt. Our special guests: Sarah Koulogeorge, Director of Business Development, Casca Richard Guillot, President, BAFS Samy Kogan, Vice President of Product Management, Swivel Caleb Stevens, Vice President - Marketing Manager of Capital Markets & Correspondent Banking, SouthState Bank
Crowdsourcing can be an effective way to engage your audience, but when it comes to defining your brand, it isn't always the best strategy. In the latest episode of Inside Strategy, Jennifer Mulchandani, CEO, and Antra Montmarquet, Marketing Manager at Arlington Strategy, discuss when crowdsourcing works and when it can backfire. The post When to Crowdsource Your Brand and When Not To first appeared on Arlington Strategy.
In part 2 of this episode of the HVAC Know It All Podcast, host Gary McCreadie continues his discussion with Jessica Slaughter, Marketing Manager at RLS Rapid Locking System, about the growing use of press fittings in the HVAC industry. They talk about common pushbacks like tool cost and trust in the technology, and how RLS is working to address these concerns. Jessica explains how press fittings save time, improve safety, and are being used in everything from homes to data centers worldwide. This episode gives HVAC pros useful insights into the benefits and future of press technology. Gary and Jessica talk about how press fittings are changing the HVAC trade by saving time, cutting labor, and reducing fire risks. Jessica shares how RLS is working to make tools more affordable and fittings easier to get, while expanding their product line to help techs stay with press. They discuss common concerns like cost and trust, and how the press is now used in homes, data centers, hotels, and more. Jessica also explains how global use is growing and why education is key. They end with a fun idea to show press vs. braze speed in a live challenge. Expect to Learn: How press fittings save time and lower labor costs. Why tool cost and trust are key barriers to adoption. Press fittings are being used across the HVAC industry. How RLS is improving fitting availability and product range. Why Press is a strong option for service work and tight job sites. Episode Highlights: [00:00] - Intro to Jessica Slaughter in Part 02 [01:59] - Press vs. Braze Speed Challenge Idea [03:38] - Showing Time Savings and Proper Brazing Prep [05:01] - Main Pushbacks: Tool Cost and Trust Over Time [06:12] - Longevity, Refrigerant Shift, and Growing Trust in Press [10:48] - Press in Service Calls and Where It's Being Used Most [17:43] - Global Reach of RLS and Importance of Exposure This Episode is Kindly Sponsored by: Master: https://www.master.ca/ Cintas: https://www.cintas.com/ Cool Air Products: https://www.coolairproducts.net/ Property.com: https://mccreadie.property.com SupplyHouse: https://www.supplyhouse.com/tm Use promo code HKIA5 to get 5% off your first order at Supplyhouse! Follow the Guest Jessica Slaughter on: LinkedIn: https://www.linkedin.com/in/js212/ RLS Rapid Locking System: https://www.linkedin.com/company/rls-rapid-locking-system/ Website: RLS Rapid Locking System: https://www.rapidlockingsystem.com/ Follow the Host: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/
In this episode of the HVAC Know It All Podcast, host Gary McCreadie sits down with Jessica Slaughter, Marketing Manager at RLS Rapid Locking System. Jessica discusses the benefits of using press fittings in HVAC and refrigeration, explaining how they provide a safer, faster, and more efficient alternative to brazing. She shares insights into common mistakes technicians make when using press fittings, particularly the importance of proper preparation, cleaning, and deburring. Jessica also highlights the durability of RLS press fittings and their ability to withstand high pressures, ensuring long-term reliability in the field. Her advice helps contractors improve their processes and enhance customer satisfaction. In this episode, Jessica highlights how press fittings offer a faster, safer alternative to brazing in HVAC and refrigeration systems. She emphasizes the importance of proper preparation, cleaning, and deburring to prevent leaks and ensure a solid press. By using the right tools and following the correct process, common mistakes can be avoided, leading to improved system performance. Jessica also discusses how educating technicians and using quality equipment can boost reliability and customer satisfaction, helping contractors achieve high-quality, long-lasting installations. Expect to Learn: How press fittings offer a safer, faster alternative to brazing. Why is proper preparation and cleaning essential to avoid leaks? How using the right tools ensures a solid press and reliable systems. Common mistakes technicians make and how to avoid them. Why educating technicians leads to better results and happier customers. Episode Highlights: [00:00] - Intro to Jessica Slaughter in Part 01 [02:28] - Longevity and Reliability of RLS Press Fittings [04:27] - RLS Press Fittings: Designed for HVAC and High Pressure [06:01] - Testing the Durability of RLS Press Fittings [07:46] - Differences Between Press Fittings for HVAC and Plumbing [12:03] - Common Mistakes with Press Fittings [17:21] - Properly Buffing Deep Scratches Before Pressing This Episode is Kindly Sponsored by: Master: https://www.master.ca/ Cintas: https://www.cintas.com/ Cool Air Products: https://www.coolairproducts.net/ property.com: https://mccreadie.property.com SupplyHouse: https://www.supplyhouse.com/tm Use promo code HKIA5 to get 5% off your first order at Supplyhouse! Follow the Guest Jessica Slaughter on: LinkedIn: https://www.linkedin.com/in/js212/ RLS Rapid Locking System: https://www.linkedin.com/company/rls-rapid-locking-system/ Website: RLS Rapid Locking System: https://www.rapidlockingsystem.com/ Follow the Host: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/
In this episode of The Global Fresh Series, we journey to the breathtaking region of South Tyrol, Italy — home to some of the world's most celebrated apples. Our guest, Hannes Tauber, Marketing Manager and CMO of VOG – Home of Apples, shares his deep-rooted passion for apples, from bringing a sommelier event to apples to the growers who cultivate them, and the generations of tradition behind this remarkable brand.Sponsors:First Class Sponsor: Peak of the Market: https://peakofthemarket.com/ Premium Sponsor: Zag Technological Services, Inc.: https://www.zagtech.com/ Premium Sponsor: Avocados from Colombia: https://avocadoscolombia.com/ Premium Sponsor: The Fruit & Vegetable Dispute Resolution Corporation: https://fvdrc.com/ Premium Sponsor: USA Pears : https://www.usapears.org Global Women Fresh: https://globalwomenfresh.com/
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