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What's up everyone, today we have the pleasure of sitting down with Cara Caruso, CEO and co-founder of Sentinel Insights, and Dustin Taylor, counsel at Troutman Pepper Locke.We'll cover:(00:00) - Cara-audio (00:53) - In This Episode (04:40) - 1 — Why Your Website Is Running More Tracking Tools Than You Know (08:17) - 2 — How a Plaintiff's Firm Turns Your Website Into a Lawsuit (17:55) - 3 — The ECPA Wave and the Privacy Policy That Sues You (20:53) - 4 — What Consent Drift Actually Looks Like (25:16) - 5 — Who Actually Owns Privacy Compliance (30:49) - 6 — The Business Case for Privacy-First Marketing (35:52) - 7 — What Marketing Ops Can Do About Privacy This Week (42:35) - 8 — Why Email Marketing Is the Next Privacy Lawsuit (48:04) - 9 — AI, Consent, and Being Forced to Delete Your Data (51:46) - 10 — Why Small Companies Get Privacy Lawsuits Too (58:42) - 11 — How to Decide What Deserves Your Energy Summary: A privacy-software CEO and a litigation defense attorney walk into a podcast and proceed to scare every marketer in the room, in the most useful way possible. Cara Caruso has scanned over 10,000 websites and found nearly 90% of them non-compliant, while Dustin Taylor has defended more than 100 companies against the exact lawsuits that follow. Together they trace how a forgotten tag from three years ago becomes a seven-figure settlement, why your own privacy policy is the document most likely to sue you, and how one month of a broken cookie banner turns into 10,000 dollars per visitor. Then they flip the whole thing and make the case for why clean, consented data actually performs better. Stick around for the part where your email open rates might be illegal and the FTC makes companies delete four years of data.About Cara Caruso and Dustin TaylorCara Caruso is the CEO and co-founder of Sentinel Insights, where she leads a platform that monitors websites in real time for consent violations and privacy exposure. Before starting the company she spent more than 25 years in data and martech, building and scaling teams across technology and financial services in both B2B and B2C. She pairs strategic planning with hands-on execution, and she's also a certified yoga instructor who has been known to bring a workshop into the office.Dustin Taylor is counsel at Troutman Pepper Locke, where he defends companies at the intersection of privacy law and marketing technology. He's defended more than 100 companies in ad-tech privacy cases involving cookies, pixels, session replay, and website chat, secured dismissals at the pleading stage in federal court, and argued in California, New York, Florida, Texas, and New Jersey. He started out with an advertising degree before law school, which makes him fluent in the martech stack in a way most litigators never are. He also publishes monthly privacy litigation reports and tracks ECPA filings with AI.Why Your Website Is Running More Tracking Tools Than You KnowMost marketing teams believe they have a clean inventory of what runs on their website. There's a tag manager, a cookie banner, a vendor list in a spreadsheet somewhere, and a general sense that someone signed off on all of it. Then someone actually scans the site, and the number comes back two, three, sometimes four times higher than anyone expected.Cara has watched this play out thousands of times. Sentinel Insights has scanned over 10,000 websites in the past year, and the pattern barely changes from one company to the next. Nearly 90% of those sites are not compliant. Every new customer gets the same uncomfortable conversation on day one.The gap between what a team thinks is running and what's actually firing comes from two places. The first is history. Somebody three years ago added a tag for a campaign that ended, then left the company, and nobody ever took it down. The team you have today inherited a stack built by people they never met, and most of those decisions were never written down anywhere. Cara calls it the ghost of marketers past, and it's sitting on almost every site she scans.The second is piggybacking. You buy one tool, drop in one script, and that single tag quietly loads four more. Each of those can load more on top. An agency hard-codes a pixel straight into a landing page because they didn't have access to the tag manager, and now your customer data flows to companies nobody on your team could name. None of it shows up in the tidy spreadsheet. All of it shows up in a scan.This is the part most marketers underestimate. The real exposure comes from the tools nobody chose on purpose, the dozen scripts running quietly in the background, each one sending customer data somewhere you've never audited. They pile up while everyone assumes the banner has it covered. No marketing team actually knows what's on its website until a scan proves otherwise, and "we reviewed it last year" is closer to a guess than a control.Why Not Knowing Is Not a Legal DefenseThe instinct, once you find those orphaned tags, is to assume they don't count against you. You didn't install them. You didn't even know they were there. Dustin spends a lot of his time correcting that assumption. These privacy laws do have a knowledge component, but courts read knowledge very differently than a normal person would. As long as the person who installed the tag three years ago knew they were installing something, the legal requirement is met. The fact that today's marketing team forgot it existed changes nothing.There's a second trap hiding inside the same problem. What marketing knew, what IT knew, and what legal knew are rarely the same thing, and that fragmentation is its own risk. Each group assumes another group is watching the stack. The court doesn't care which department dropped the ball. It only cares that someone, at some point, hit install.Key takeaway: Run a full scan of your live website this month and compare the results against your documented vendor list. Flag every tag you can't immediately explain, especially anything loading third-party scripts you never installed directly. The tools you can't account for are the ones quietly building your legal exposure, and forgetting they exist won't protect you.How a Plaintiff's Firm Turns Your Website Into a LawsuitHere's the mental model most marketing teams carry around: we're compliant until someone complains. You picture a single annoyed customer who takes the time to file something against your little startup, and you quietly decide the odds are low. Who's really going to sue over one text message or one tracking cookie? That assumption is the most expensive thing on your website, because litigation in this space doesn't start with a complaint. It starts with a scan of your site that you never see.Plaintiffs' law firms run continuous automated audits of company websites, and they're looking for far more than a typo in your privacy policy. Dustin walked through exactly what their scanners check:What loads automatically the moment someone lands on the page, before any consent is given, Whether there's a banner at all, and what it actually does, What keeps firing after a visitor opts out, Whether anything is miscategorized, like a marketing cookie quietly labeled "essential" so it can't be turned offOnce a firm finds the exposure, they find a plaintiff. The demand letter arrives, and the dollar amounts climb fast. Cara breaks the pressure into three forces bearing down on marketing teams at once:Trophy-hunting plaintiff attorneys who come after you for small amounts individually, then scale it into a class action, Brand and reputational damage that lingers long after a settlement clears, State enforcement at the atto...
Welcome to the CanadianSME Small Business Podcast hosted by Kripa Anand. Today, we explore the challenges and solutions for lone worker safety across small businesses in North America. Joining us is Lester Tiro, Marketing Manager at SafetyLine Lone Worker, who brings expertise in marketing, product storytelling, and translating complex workplace safety requirements into actionable solutions. Key Highlights 1.Hidden Risks: Small businesses often overlook critical lone worker hazards. 2. Digital Safety Tools: Affordable tech can significantly enhance worker protection. 3. Program Essentials: Core elements define a strong lone worker program. 4.Remote Coverage: Workers can stay safe even without cell or Wi-Fi access. 5. Business Impact: Improved lone worker safety boosts operations beyond compliance. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
In this bonus episode of Detailed, we share a LIVE conversation from the 2026 AIA Conference on Architecture & Design in San Diego, CA.Cherise is joined by Katie McCarthy, Marketing Manager at EcoStar LLC. Katie illustrates the advantages of EcoStar's time-tested roofing products including sustainable composites and best practices for optimal installation. If you enjoy this episode, visit arcat.com/podcast for more.If you're a frequent listener of Detailed, you might enjoy similar content at Gābl Media.Mentioned in this episode:Social Channel Pre-rollPromotes the YouTube channel, ARACTemy, and social handle.
What's up folks, welcome to our 4 part series of crawling through the dungeon of martech architecture. You've arrived at our final episode, part 4: The Dispatch Tower.We'll tackle:(00:00) - Intro (00:59) - In This Episode (01:30) - Sponsor: Mammath Growth (02:33) - Sponsor: GrowthLoop (03:58) - FLOOR 4: THE DISPATCH TOWER (04:39) - What Happens When 30 Vendors Turn On AI at the Same Time (21:24) - Boss Battle: The Agent Avalanche (22:53) - Why You Need a Central Referee, With Agent Guardrails (26:48) - Sponsor: Knak (27:55) - Sponsor: MoEngage (28:52) - Privacy Compliance and Data Minimization (38:38) - The Dispatch Layer that Controls Routing Logic (44:00) - The Layer Above the Dispatch is the Interface (47:20) - What Production AI Agents Look Like on a Governed Data Foundation (50:27) - The Deterministic Layer: Why the Interface Can't Run on Guesses (53:09) - System Stewardship: The Role That Emerges When You Clear This Floor (59:33) - FINAL ACHIEVEMENT: The Dungeon Is Cleared ---------------------------------------------------------------------------OPENING---------------------------------------------------------------------------Welcome back to the Dungeon of Martech Architecture.You've arrived at the final floor. Parts 1 through 3 built the foundation, the meaning layer, and the causal memory. Part 4 is the floor most organizations have been living on the whole time, often without knowing it.Episode 1: CRM GravityWe conquered the source of truth and discovered that the data warehouse replaces the CRM with portable audiences.Episode 2: The Eye of ContextWe learned why AI fails without context engineering and built the shared meaning infrastructure that keeps agents from misinterpreting what they read.Episode 3: The Correlation MasqueradeWe escaped the correlation trap and built the causal memory layer that separates agents that optimize correctly from agents that confidently scale the wrong behavior.Episode 4: The Dispatch TowerToday, we tackle the governance chaos of 30 vendors all claiming authority, and confront the interface decision that most organizations already made without realizing it.Let's finish our descent.------------------------------------------------------------------------------FLOOR 4: THE DISPATCH TOWER---------------------------------------------------------------------------Congratulations martech crawler, you've arrived to the final floor of the dungeon. Let's face it, most of your fellow crawlers will never make it this far. They're still lost in political battles debating why the CRM shouldn't hold product activation data or they ended up falling prey to the correlation trap and I forever stuck in the boomerang room. But you've made it. You're proudly wearing the 3 badges of honor on your jacket: data janitor, context king and causal brainiac. This floor is the hardest because it combines collaborative political battles but some serious technical obstacles as well. The layout of this floor is best described as a hot mess of agent spaghetti. Every vendor in your stack has an agent now. Your ESP has one. Your CDP has one. Your MAP has one. Your CRM has one. Your ad platform has one. Each one has separate logic, separate assumptions, separate permissions, and a roadmap slide that says “autonomous.”None of them knows what the others are doing.And nobody volunteered to referee this stuff.At the top of this floor, there is a door most organizations never noticed. Whoever controls that door controls what instructions get through, which systems can act, and which agent gets authority over the customer.What Happens When 30 Vendors Turn On AI at the Same TimeYour inbox is probably already full of emails from every platform in your stack, all saying some version of “Turn on AI today.”Each one promises autonomous intelligence. Each one wants permission to write, recommend, segment, suppress, score, enrich, personalize, or trigger something. Each one is operating from its own model of the customer. None of them can explain what happens when two agents try to update the same record, message the same person, or optimize against conflicting goals.You are now the referee. Congratulations. Rich Waldron, CEO of Tray.ai, describes how this feels on the ground:RICH WALDRON, Episode 162"If you're the marketing ops leader and your 30 vendors are telling you to go turn on the AI for their application, you sort of become like an AI referee. You have to figure out, well, do I turn it on for this one and not for this one? And is this one gonna overwrite what occurs here? You feel it already. Your inbox floods with vendors begging you to 'just turn on our AI capability' -- 30 different platforms all promising transformation. Suddenly you're an unwilling AI referee asking impossible questions: which AI systems should I activate first? What happens when one AI's decisions contradict another's? Are all these systems feeding sensitive data into the same models?""Agents backed by an iPaaS give you full governance and control of where execution happens. For teams drowning in vendor AI chaos, the third option -- iPaaS-backed agents that naturally integrate with everything -- provides centralized governance, unified control points, and consistent execution environments."Rich is describing the nightmare version of the final floor: every vendor ships an agent, and marketing ops gets stuck deciding which ones are safe, which ones are redundant, which ones are risky, and which ones quietly conflict with each other.The answer is not to let every team turn on whatever they want. It is also not to create a central AI police force that blocks everything until innovation dies in a committee.The middle path is an operating model: a small central group that sets standards, reviews risk, creates reusable patterns, and lets the business move quickly without turning the stack into a haunted appliance storeFunny enough, I spoke with someone who actually did volunteer for that AI referee job – her title is a bit fancier though. Here's Lindsay Rothlisberger, Director of GTM Innovation at Zapier and also a member of their AI Center of Excellence. At Zapier, she sits at the spoke of a hub-and-spoke AI Center of Excellence, a small central team led by a Chief AI Officer, with Lindsay as the GTM representative responsible for translating governance into go-to-market practice. Her work covers deciding which AI tools get activated, setting the standards for what a shared skill has to pass before it enters the internal library, and keeping track of what people are building before it fragments into 100 unsanctioned experiments.LINDSAY ROTHLISBERGER, Zapier"We have a skill that reviews our skills for data and security compliance. It gives you a red, yellow, green. Red — here's what you definitely need to fix. And in most cases, Claude can just say, 'I can go fix that for you. Would you like me to do it?' And just do it. So it's a pretty simple process. But it is a standard review skill that runs through all of these different things."Every shared skill at Zapier has to have a named owner. If it's used across a team, someone is accountable for maintaining it. Skills covering go-to-market operations are owned by RevOps. New builders who want to ship a skill that runs through a cross-functional workflow pair with a RevOps partner to build it. The governance operates as a co-authorship model, designed to make s...
Step inside one of America's most legendary luxury hotels! Recorded on-site, this episode of Big Blend Radio's "Travel with Terri" Podcast features travel journalist Terri Guthrie in conversation with Les Patin, Marketing Manager of The Roosevelt New Orleans, A Waldorf Astoria Hotel. Since opening in 1893, The Roosevelt has welcomed presidents, celebrities, Mardi Gras royalty, and generations of travelers seeking timeless elegance in the heart of New Orleans. Originally opened as The Grunewald Hotel, this iconic property has survived fires, Prohibition, the Great Depression, Hurricane Katrina, and today shines following its spectacular restoration as part of the Waldorf Astoria collection. From Huey P. Long's famous suite and secret passageway to the legendary Sazerac Bar, elegant Fountain Lounge, historic Blue Room, rooftop pool, luxurious Waldorf Astoria Spa, beautifully restored guest rooms, and the beloved Waldorf Wonderland holiday display, discover why The Roosevelt remains the Crown Jewel of the Crescent City. Whether you're planning your next New Orleans getaway, love historic hotels, or simply enjoy fascinating stories of American hospitality and architecture, this episode offers an insider's look at one of the country's most iconic destinations. As America approaches its 250th anniversary, this episode also celebrates one of the nation's most storied historic hotels and its enduring place in American history, hospitality, and culture. Learn more about The Roosevelt New Orleans: https://www.hilton.com/en/hotels/msyrhwa-the-roosevelt-new-orleans Learn more about Terri's travels: - Travel with Terri: https://www.travelwithterri.com/ - Travel with Terri Podcast (airs every other Tuesday): https://www.travelwithterri.com/podcast - The Luxe Explorer Magazine: https://www.travelwithterri.com/magazine
Alex Rynne has spent 10 years inside LinkedIn as a Senior Content Marketing Manager. She and Daniel talk about what's working on the platform in 2026, why most B2B brands are boring when they don't have to be, and why the "post just to post" habit is drowning everyone in a sea of sameness. Plus: the content format Alex ranks #1 (it's probably not the one you post most), the 20/80 rule her team swears by, and the LinkedIn move that quietly turned her side videos into top converters. If you're a Marketer who wants to actually grow on LinkedIn instead of shouting into the void, this episode is for YOU. Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show. Follow Alex: LinkedIn: https://www.linkedin.com/in/alexandrarynne/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Morning Focus was broadcasting live from Kilrush Town Square for the second leg of Alan Morrissey's Summer Tour. Firstly, Alan spoke to Aisling Leahy, Senior Executive Planner and Urban Designer, Town Centre First Team, Clare County Council, and Charlie Glynn, Co-Chair of Kilrush Town Team, about the transformation underway in Kilrush to revamp the town. Deirdre Culligan, Friends of Ennis Hospital Spokesperson, relayed to Alan the crowded scenes of UHL, and explained how the trolley crisis is "far from over". John O'Malley, Senior Executive Officer of Kilrush MD, and Podge Murphy, community warden, praised Kilrush's community spirit, and told Alan about all the initiatives currently underway in the town. Alan leant about the amazing rural regeneration projects that are brining life back to West Clare from Alan Kennelly, Senior Executive Engineer, and Joe Linnane, Senior General Services Supervisor Fiona Hartigan, Clare Family Carer Support Manager, took Alan through Family Carer Ireland's pre-budget submission, and called for more respite for carers. Sharon Malone, Assistant Sales and Marketing Manager with Clare Tourism Development DAC, and Karoly Torok, Head Gardener at Vandeleur Walled Garden, spoke to Alan about the gorgeous natural sights in Kilrush and the wider West Clare area. Hugh McDonnell and Mike Carey discussed Zimmer Biomet's latest fundraising challenges, a football blitz and a 60km row across Lough Derg, in aid of Bumbleance. Our Friday Panel (Paul Moroney and Patricia McCarthy) discussed bad driver behaviour, the balance needed for renewable energy sites, the latest in the US and Iran conflict, and the greatest performances they have ever seen. Finally, to take us into the weekend, Therese McInerney brought us the latest from the Scoil Samhraidh Willie Clancy. Image (c) Clare FM
This week's show comes to you from the Penticton Visitors Centre. Our guests include Paige Schulz, Marketing Manager for Visit Penticton, who will share details about several late-summer and fall events planned in and around Penticton. Owners Gavin and Shana Miller join us with tales of cheese and wine from Upper Bench Winery. At the same time, Tightrope winemaker Lyndsay O'Rourke stops by to discuss the winery's commitment to sustainability and to pour a new sparkling wine made from Riesling. Still on the bench, Joshua Kim, Direct to Consumer Manager at Bench 1775 Winery, will tell us what it's like to greet visitors with the most spectacular patio view in the wine business. Finally, Nadine Kinvig, the Terravista Vineyards owner/winemaker, will update us on some of B.C.'s most sought-after and eclectic wines grown high above the lake on the Naramata Bench.
Is the city's new $5 downtown parking program worth it to Denverites? After Mayor Mike Johnston came on the show last week to talk up his grand new plan to get people downtown, our dear listeners had a lot of thoughts and feelings about it. Jill Locantore, executive director of the Denver Streets Partnership, took particular issue with Johnston's approach to the topic of drinking and driving – she joins host Bree Davies to share her perspective on the mayor's new parking plan and some big ideas to fix Denver's problems with car storage. Jill and Bree also discuss the Glendale City Council's “no build” vote on bus rapid transit on Colorado Boulevard, the state of the Denver Deserves Sidewalks initiative, and more. Bree mentioned Jill's last appearance on the pod, when they discussed the idea of establishing parking benefits districts. Jill mentioned Families for Safe Streets' recent recommendation for regulations on autonomous vehicles. Bree also talked about the ballot measure Denverites passed to create funding to fix, build, and replace sidewalks on a recent episode of Your City Could Be Better, City Cast's national podcast! For even more news from around the city, subscribe to our morning newsletter at denver.citycast.fm. Follow us on Instagram: @citycastdenver Chat with other listeners on reddit: r/CityCastDenver Support City Cast Denver by becoming a member! What do you think about BRT along Colorado Boulevard? Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: 720-500-5418 If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this July 7th episode: Denver Art Museum Blue Sky Regional Air Quality Council Denver Botanic Gardens Energy Outreach Colorado Cozy Earth - Use code COZYDENVER for up to 20% off Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise
Amy Beadle is the Marketing Manager for Visit Springfield in Illinois, and she's got tons of reasons to visit and take an extended stay in Springfield, IL this summer!
What's up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You've arrived at Part 3: The Correlation Masquerade.We'll cover:(00:00) - Intro (01:16) - In This Episode (01:36) - Sponsor: Knak (02:44) - Sponsor: MoEngage (04:02) - FLOOR 3: THE CORRELATION MASQUERADE (05:08) - Why Agentic AI Optimizes for the Wrong Thing at Scale (11:30) - The Boomerang Effect on AI that Erodes Revenue (20:40) - Why Marketing Attribution Data Can't Tell AI Agents What Actually Caused the Result (28:28) - Sponsor: Mammoth Growth (29:31) - Sponsor: GrowthLoop (33:56) - How Bad Signals Masquerade as Evidence (42:27) - BOSS BATTLE: The Correlation Boomerang Archer (43:27) - Reducing Exposure While the Foundation Is Built (49:07) - Building a Causal Memory Layer With a Context Graph (01:02:15) - Achievement unlocked: Causal Evidence Layer Established ---------------------------------------------------------------------------OPENING---------------------------------------------------------------------------Welcome back to the Dungeon of Martech Architecture.You've arrived at part 3. If you're just joining, go back to parts 1 and 2, where we demoted the CRM, built the warehouse, engineered the context layer, and built the shared meaning infrastructure that keeps agents from misinterpreting what they read.Episode 1: CRM GravityWe conquered the source of truth and discovered that the data warehouse replaces the CRM with portable audiences.Episode 2: The Eye of ContextWe learned why AI fails without context engineering, built the shared meaning infrastructure, and dug into why the industry built the wrong kind of meaning infrastructure in 2012.Episode 3: The Correlation MasqueradeToday, we escape the correlation trap and build the causal memory layer that separates agents that optimize correctly from agents that confidently scale the wrong behavior.Episode 4: The Dispatch TowerNext, we tackle the governance chaos of 30 vendors all claiming authority, and confront the interface decision that most organizations already made without realizing it.Let's continue our descent.---Okay so we're making our way down to the third floor with blood sweat and tears. But we're feeling good. Our data is clean-ish. You've built a context bundle that we're proud of and we collaborated on it with multiple people and shared definitions. We've got a nice big fancy data warehouse as our source of truth.Our warehouse holds a complete record of what happened. We can query patterns, correlations, historical campaign data, audience behaviors, outcome signals: all of it is available. But the problem we're about to find out is that none of what we've built so far can tell an agent whether the thing it's optimizing for was ever the right thing to optimize for. None of it explains why an intervention worked, or whether it worked for the reason the model assumes it did.Let's step through.---------------------------------------------------------------------------FLOOR 3: THE CORRELATION MASQUERADE---------------------------------------------------------------------------The layout of the correlation masquerade is like a high speed train to nowhere. You've spent two whole floors meticulously cleaning the “atoms” of your historical customer data and building a sturdy warehouse so that you can let AI and agents loose on the data. Maybe you're starting to play with ‘next best action sequences', building propensity models predicting the likelihood that certain cohorts of users will churn, maybe running reinforcement learning loops on historical context and doubling down on your best campaigns. Everything looks like it's working... until the world rumbles and you realize you're still in a trap.The layout of this floor is a room where every single action comes back wrong. And it's not technically AI's fault, they're just optimizing for a finish line that's actually just the end of the first heat of 8 heats. It's a trap.Why Agentic AI Optimizes for the Wrong Thing at ScaleJason Dobbs, the Head of Marketing Ops and GTM Engineering at Kumo describes it like this:JASON DOBBS, Kumo AI"A warehouse is a record of what happened. It's not a rulebook for what an agent should do next. If you let a generic agent optimize directly on historical correlations with unbound authority, you can absolutely scale the wrong behavior. A product that correlates with high LTV does not necessarily cause high LTV. Prediction is not policy. Once you cross into action, you still need guardrails, business rules, approvals, evidence that it's actually driving business outcomes."An AI system that treats prediction as their gold standard will happily optimize for proxies while the actual outcome you care about degrades.The Prediction TrapTobias Konitzer spent years studying this failure as a computational social scientist before bringing that lens to marketing. His argument is that predictive models describe what's already happening, and marketing is about changing what's going to happen. Those are different jobs, and the data warehouse doesn't distinguish between them by default.TOBIAS KONITZER, Episode 212"The nature of predictive models is they represent the status quo. Someone is going to churn, or someone is not going to churn, but that is the status quo. And there is really no point for marketing if everything is just status quo. There is no marketing role here."He describes a CRM head at a billion-dollar outdoor brand who found that high LTV customers had a strong correlation with viewing a specific product, a pair of jeans. The obvious response was to push those jeans into the welcome flow. The correlation ran in the wrong direction, though. Those customers already had high LTV before they saw the jeans. The jeans showed up alongside the relationship, long after it was established.Scaling that logic into the welcome flow pushed irrelevant products onto a broad cohort with nothing in common with the original high-LTV segment. The analysis was reproducible and data-supported; it just never verified whether the jeans caused the high LTV or merely accompanied it. An agent running the same logic would scale the error across every customer who matched the surface pattern, efficiently and invisibly, before anyone stopped to ask.Tobias calls this lazy thinking, and risky thinking: analysis that feels like rigor because it's data-supported and reproducible, but skips the question that would disqualify the conclusion.The Boomerang Effect on AI that Erodes RevenueWhen you let agentic AI loose on the data warehouse it has access to a TON of data. That's amazing. But raw data and then events and actions often leads to predictions that are based on correlation, and not causation.For example, let's say you task an agent with improving the number of free users that convert to paying users. The agent sees in the past that a discount campaign to a certain cohort of active free users on a certain day resulted in a high % of paying user conversions.The agent concludes: this campaign works. Scale it.But what it can't see: those active free users were already the most likely to convert, they were on the edge of paying with or without the discount. The campaign didn't cause the conversions. It just correlated with them. The agent found the easiest pattern in the data and called it a lever.Run that campaign at scale and a few things happen. You hand discounts to users who would have paid ...
Josh Anderson is the Marketing Manager at WoodHaven Custom Calls. In that role, he gets to hunt all across the country and abroad. We talk about his background and his favorite hunts from this past season on episode 194 of the RHO Podcast.More from Josh and WoodHaven: Instagram - https://www.instagram.com/janderson.hunt/ https://www.instagram.com/woodhavencustomcalls/ Website - https://woodhavencalls.com/Ridge Hunter Products and Merchandise:Ridgehunteroutdoors.comDiscount Code: RHOPOD for 10% off everything in your orderSupport our Partners:For any info on real estate available through Midwest Farm and Land, or anything that RG Outdoors has, contact Rodney Hawkins 618-925-3153.Check out Raks Big Game Supplements for all your mineral and protein needs! Go to Raksbiggame.com and see everything they have to offer. Code FULLDRAW for 15% off your entire order!Submit questions or comments to: Ridgehunteroutdoors@gmail.comFind us on Social:YouTube: https://www.youtube.com/channel/UC50IZ_HE2pnMBjRyPpmgvMg Facebook: https://www.facebook.com/RidgeHunterOutdoors Instagram: https://www.instagram.com/ridgehunteroutdoors/
In this episode, Sarah Bean, Marketing Manager at Book Launchers, discusses the rapidly evolving world of self-publishing and provides quality advice on how to navigate getting your voice heard over the din of other authors wanting to be heard as well. Visit booklaunchers.com and check out what they have to offer for FREE for seven days .
The primaries on Tuesday ushered in historic change to our Mile High City, with a 29-year-old Democratic Socialist primed to take over the 1st Congressional District seat from a 30-year incumbent. But what exactly can we expect from Melat Kiros in Congress? And what change will Attorney General Phil Weiser bring if he can defeat the Republican nominee for governor in November? The Lever editor-in-chief David Sirota joins producer Paul Karolyi to question the narratives coming out of the Colorado primary elections this week, sort out the true winners and losers, and finish up with a special non-election-related Wins and Fails of the Week. Paul talked about redistricting and a new housing development planned at York St. Yards. David talked about ice cream and his friend Bret Saunders. For even more news from around the city, subscribe to our morning newsletter at denver.citycast.fm. Follow us on Instagram: @citycastdenver Chat with other listeners on reddit: r/CityCastDenver Support City Cast Denver by becoming a member: membership.citycast.fm What do you think Denverites should expect from Melat Kiros if she wins the general in November? We want to hear from you! Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: 720-500-5418 If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this July 2nd episode: Adventure Science Center Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise
What's up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You've arrived at Part 2: The Eye of Context.We cover:(00:00) - Intro (00:56) - In This Episode (01:28) - Sponsor GrowthLoop (02:32) - Sponsor: GrowthBench (03:32) - Welcome Back (04:09) - FLOOR 2: THE EYE OF CONTEXT (06:15) - Why AI Produces Believable Nonsense (09:00) - BOSS BATTLE: The Hallucination Oracle (10:07) - Data Quality: When Agents Read Your Messy Data (22:33) - Context Engineering: What It Is and Why It's Not the Same as Prompt Engineering (24:28) - Sponsor: MoEngage (25:25) - Sponsor: Knak (26:30) - Context Eng vs Prompt Eng (38:58) - Why the Industry Built the Wrong Semantic Layer in 2012 (46:33) - How Context Rot and Fragmentation Break AI Agent Performance (49:59) - BOSS BATTLE: Rotten Context Mage (50:37) - How to Build a Shared Context Layer for AI Agents (58:17) - Testing Whether Your Context Layer Works (01:01:35) - NEW ACHIEVEMENT: The Meaning Layer Is Live ---------------------------------------------------------------------------OPENING---------------------------------------------------------------------------Welcome back to the Dungeon of Martech Architecture.You've arrived at part 2. If this is your starting point, check out part 1 where we cleared the first floor's boss in 2 forms: The False Truth King in the CRM, and The Export Hydra that spread it everywhere. That said, if you already have a data warehouse, you might be able to start right here.Episode 1: CRM GravityWe conquered the source of truth and discovered that the data warehouse replaces the CRM with portable audiences.Episode 2: The Eye of ContextToday, we learn why AI fails without shared meaning, build the context engineering layer, and dig into why the industry built the wrong kind of meaning infrastructure in 2012.Episode 3: The Correlation MasqueradeNext, we escape the correlation trap and build the causal memory layer that separates agents that optimize correctly from agents that confidently scale the wrong behavior.Episode 4: The Dispatch TowerThen, we tackle the governance chaos of 30 vendors all claiming authority, and confront the interface decision that most organizations already made without realizing it.Let's start our descent.---------------------------------------------------------------------------FLOOR 2: THE EYE OF CONTEXT — AI Hallucinations, Data Quality, and Context Engineering---------------------------------------------------------------------------The layout of the second floor down the dungeon of martech architecture actually looks pretty fancy. It's cozy, it looks modern, the whole palace is lined with mirrors. But it's a bit creepy because once you look a little closer at the reflections, you notice that some of the details are off. The boss on this floor is low key danger that sneaks up on way too many teams – not like the big flashy monsters from the past 2 floors.Let's say you have a new AI system running on your marketing data. You've got it producing stuff like scores, recommendations, campaign ideas. Initially, it actually looks solid.There's no obvious AI sentence structures in the summaries, they read well.The scores next to accounts seem to make sense: higher ones next to well known brands and lower ones are gmail accounts.The campaign ideas are actually pretty fresh, you can tell that it's tailored for your ICP.Every output is delivered with impeccable confidence.So the next step is asking yourself… how would you know if it was wrong?There's a lot of obvious hallucinations that you probably catch when you chat with GPT or Claude, like totally inventing stuff. I'm talking about the details. The kind of wrong that passes the first glance. We've all seen that viral post on r/analytics about a company that found out AI has been making up analytics data for 3 months. Whether this post is from a real story or not, some versions of this are happening inside companies today. But this is happening everywhere right now. Even at some of the top AI companies on the planet. I've talked to technical marketing leaders that have greenlit agentic tools at their startups before the data definitions were settled. One of them called it ‘believable nonsense', and that term kinda stuck with me. It's the most dangerous form of hallucination, it sneaks up on you.This floor is harder than the last because the traps on the previous level were visible, once you knew what to look for: CRM exports nobody trusted, audience logic duplicated across platforms, copies drifting from the original. You felt that, you saw that. This floor's failures are designed to look like success, until you dig into the details and look under the hood.Let's look at the origins of The Hallucination Oracle boss. Why AI Produces Believable NonsenseHumans are wired to trust smooth, confident talkers. It's actually baked into our evolution and how our brains develop from infancy. Studies on babies and brain scans show this is an innate thing that kicks in early.A person who sounds certain usually knows something, right?LLMs and AI systems break this calibration, they produce fluency without necessarily producing correctness. At first glance, the output sounds right for structural reasons, not evidential ones. And once something sounds right, we engage with it differently. We forward it. We build on it. We present it to stakeholders who don't have the context to question it.This is similar to the The False Truth King boss from the first floor in episode 1, but this is at the intelligence layer: output that has been processed, synthesized, and returned with all the structural markers of a trustworthy answer, but the problem is the reasoning underneath it is hollow.That's Jason Dobbs, Head of Marketing & GTM Engineering at Kumo. He greenlit agentic analytics and predictive workflows at his startup before the team had settled on shared data definitions. The system produced outputs that looked reasonable right up until someone started asking follow-up questions:JASON DOBBS, Kumo AI"What made it dangerous wasn't really like the obvious hallucination. What we were seeing looked polished enough to be operational. At first glance the scores looked precise, the summary sounded coherent, the recommendations felt data-backed. But the moment you ask the simple follow-up questions -- why did you choose this account? What data drove this decision? -- the logic started to thin out. The lesson wasn't that the data was bad or the warehouse was bad or the model was bad. What was wrong is we were trying to automate ambiguity. We were asking AI to solve for confusion that we hadn't yet ourselves solved for internally. And once you do that, you enter the danger zone because the failure is essentially believable nonsense."This is some scary stuff right? When this believable nonsense gets trusted long enough to make it into a campaign, a decision, a board slide. Obvious hallucinations are easy to catch. Confident, polished, data-backed nonsense gets through more often than we think.The good news is that we already have a weapon perfect to slay this boss, we shaped it in the last episode: the data warehouse. It houses data. Data is how we defeat believable nonsense… but we need to enhance it.---------------------------------------------------------------------------BOSS BATTLE: The Hallucination Oracle----------------------------------------...
Kristy Crocker, Lead Veterinary Technician at Brainerd Animal Hospital, and Isabel Glover, Marketing Manager for the Babinski Foundation, join Eric Grant and Tess Taylor to preview this weekend's Pups in the Park at Lum Park. They discuss the fun-filled event for dogs and their owners, including activities, vendors, demonstrations, adoptable pets, and how the event supports local animal welfare efforts. They also share tips for keeping your pets safe and comfortable while enjoying a day at the park and explain how the community can get involved in supporting homeless animals across the Brainerd Lakes Area.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Based in Devon and fancy an adventure? Devon In Sight are hosting their own one-day version of the hit competition.Amelia spoke to Sarah Small, Head Office and Marketing Manager, and Keith Brokenshire, Access to Work – Access Assistant, to learn more.Learn more on the Devon in Sight website - Race Across Devon - Devon in SightImage shows the RNIB Connect Radio logo. On a white and black background ‘RNIB' written in bold black capital letters and underline with a bold pink line. Underneath the line: ‘Connect Radio' is written in black in a smaller font.
La de Trangoworld en su equipo de trail 2026 ha sido una apuesta por la experiencia y juventud, por el presente y por el futuro, combinando la solidez competitiva de corredores con trayectoria y la proyección de una generación que empieza a abrirse paso en el calendario. El resultado es un bloque equilibrado, donde la experiencia aporta lectura de carrera, gestión y fiabilidad, mientras que la juventud introduce velocidad, ambición y una forma distinta de interpretar el trail contemporáneo. Patricia Villanueva y Oriol Saborit son dos ejemplos. Ella, una de las grandes referencias del trailrunning en Aragón, plenamente consolidada. El, con grandes resultados en categorías inferiores y todo un mundo por delante. Ambos, junto a Elena Valbuena, Marketing Manager de Trangoworld, son los protagonistas de Sweet Home Alabama esta semana.
O TikTok Shop está transformando a forma como marcas vendem e consumidores compram online. Unindo entretenimento, influência e conversão em uma única plataforma, o social commerce surge como uma das maiores tendências do varejo digital.Neste episódio do Marketing Talks, Gabriel Derisio conversa com Miguel Simas, Sales & Marketing Manager, sobre o impacto do TikTok Shop no mercado, as oportunidades para empresas e criadores de conteúdo, além das estratégias para se destacar nesse novo cenário de vendas digitais.
Kate shares insights from her time on seasonal and full-time staff as the current Marketing Manager. From crew photos, website design, and social media to event coverage, graphics, PhilNews publications and more - Kate's days are never one in the same. Support the show
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We are one month from the largest bicycle event in Erie County each year: Lake Erie Cyclefest. To talk about the events and their impact are Sarah Bennett, Executive Director of Asbury Woods Nature Center, and Sydney Dietz, Event and Marketing Manager of the Erie Sports Commission.
Visitors to County Clare this summer are once again able to explore some of the region's most spectacular attractions without needing a car, thanks to the return of the Burren & Cliffs Explorer Shuttle Bus. The free service, which returned just over a month ago (21st May) connects a number of towns and villages across North and West Clare, including new stops in Ennistymon and Spanish Point, while providing easy access to the Cliffs of Moher Experience and Burren National Park. To tell us more about the service, its benefits for visitors and local communities, and what's in store for the 2026 season, Alan Morrissey was joined by Sharon Malone, Assistant Sales and Marketing Manager with Clare Tourism Development DAC. Photo (c) Cliffs of Moher
Jeunes Pousses : le rendez-vous de l'innovation positive et à impact
Peut-on concilier protection des appareils électroniques, design et responsabilité environnementale ?
It's officially summer in the Mile High City, and for many Denverites that means it's time to high-tail it to the nearest shady spot on the bank of a mountain creek. But what if instead of escaping our day-to-day lives, we Denverites were escaping a horde of bloodthirsty zombies? Would that shady spot offer good defenses? Provisions? And what about the long-term chances for survival? Denver Business Journal reporter Catie Cheshire joined producers Paul Karolyi and Olivia Jewell Love last year to swap notes and talk through our survival strategies for a zombie apocalypse in Denver. This episode first aired on Aug. 6, 2025. We discuss Catie's report on Coors Field for Westword as the inspiration for this episode, and Paul mentioned Catie's excellent recent report on the business leaders asking whether now is the time to demolish office buildings downtown. Olivia talked about Ark Tactical in Lakewood. Paul discussed nuclear missile silos. Who brought the best survival plan — Catie, Olivia or Paul? Also, we want to know who you'd team up with. Or are you going it alone somewhere else entirely? We want to hear from you! Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: 720-500-5418 For even more news from around the city, subscribe to our morning newsletter at denver.citycast.fm. Follow us on Instagram: @citycastdenver Chat with other listeners on reddit: r/CityCastDenver Support City Cast Denver by becoming a member: membership.citycast.fm If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 23rd episode: Energy Outreach Colorado Vail Wine Classic Denver Health Cozy Earth - Use code COZYDENVER for up to 20% off Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise
En este episodio de Respuestas de Marketing hablamos con Mar Porras, Marketing Manager de Ricoh España y presidenta global de STEM Women Association, sobre IA, marketing B2B, digital workplace y cómo usar la tecnología para transformar empresas sin perder el factor humano.
What's up folks, welcome to our 4 part series of Crawling THROUGH THE DUNGEON OF MARTECH ARCHITECTUREYou've arrived at Part1 : The Fall of CRM Gravity (00:00) - Intro (00:57) - In This Episode (01:31) - Sponsor: MoEngage (02:28) - Sponsor: Knak (04:53) - FLOOR 1: Why the CRM Lost Its Authority (06:09) - Why Every Team Moved Into the CRM (And How It Lost Its Authority) (13:57) - Why Sharing CRM Data Always Breaks It (18:02) - Why CRM Gravity Outlasts the Technical Argument (24:04) - BOSS BATTLE: The False Truth King (25:44) - Sponsor: GrowthLoop (26:48) - Sponsor: GrowthBench (34:56) - Why Centralizing Data Only to Copy It Out Defeats the Purpose (39:31) - BOSS BATTLE: The Export Hydra (40:53) - How to Move to a Warehouse-Native Architecture (46:36) - How to Achieve Portable Audiences (56:52) - How CLI/MCP Servers Are Changing Marketing Stack Integration ---------------------------------------------------------------------------OPENING---------------------------------------------------------------------------Welcome to the descent into the Dungeon of Martech Architecture, a 4-part journey through the unhinged and constantly expanding world of marketing technology.As a massive sci-fi fan currently reading the Dungeon Crawler Carl books, I have used their level-by-level progression as the direct inspiration for this 'dungeon crawl' analogy, and while you don't need to know the books to enjoy the journey, those who do will recognize some of the gaming lore and achievement-style rewards woven into our descent. This will be educational and helpful for anyone that works and builds martech, and hopefully it's also a bit fun. Without a doubt though, it will be weird. Here is your quick guide to the floors ahead:Episode 1: CRM GravityYou'll conquer the source of truth and discover that the data warehouse replaces the CRM with portable audiences.Episode 2: The Eye of ContextYou'll learn why AI fails without shared meaning, why context engineering is the layer between data and agent authority, and why the industry built the wrong kind of meaning infrastructure in 2012.Episode 3: The Correlation MasqueradeYou'll escape the correlation trap and build the causal memory layer that separates agents that optimize correctly from agents that confidently scale the wrong behavior.Episode 4: The Dispatch TowerYou'll tackle the governance chaos of 30 vendors all claiming authority, and confront the interface decision that most organizations already made without realizing it.Let's start our descent.---Be honest: when was the last time you pulled up a number in your CRM and actually trusted it? like… no second-guessing, no “that feels a bit off”… just total confidence?Maybe you didn't really have time to double check the logic behind the number and you were too excited to share the positive results. So you forwarded it to a peer. Or maybe you've been in that meeting… 2 people arguing over a number, both pull it up in the same CRM, and somehow get 2 completely different answers… and no one can explain which one's actually right.We've all been there, we've felt it. That dark, creeping dread. When “which number is right?” gets answered with “well… it depends who built the report,”. They know it. You know it. The CRM admin knows it. Everyone in the room knows it. You don't have a source of truth… just a CRM that's turned into a dumping ground of lost updates that have slowly compounded into competing versions of reality.Call it counterfeit truth or data mirage… I call it bad data. Data that has the appearance of authority without the actual authority behind it. It's everywhere in the modern marketing stack. And the CRM is often where it starts.That's where our first boss is hiding. ---------------------------------------------------------------------------FLOOR 1: Why the CRM Lost Its Authority---------------------------------------------------------------------------If you're in B2B or B2C the first floor looks a bit different but only because of terminology. In B2B the 2 cornerstone platforms are the CRM and the MAP: the Customer Relationship Management software and the Marketing Automation Platform. Sales works in the former, marketing works in the latter, ops is stuck making the two talk to each other.In B2C though, for some reason you all decided that the MAP is actually called a CRM and the B2B version of the CRM isn't really needed because there's often no sales team, instead it's a customer support or product led motion.In both scenarios though the same thing happens to that central platform. It gets inherited by teams that weren't its original audience. It accumulates data it wasn't designed to hold. And it becomes the unofficial source of truth for the whole business without anyone explicitly deciding that was a good idea.Why Every Team Moved Into the CRM (And How It Lost Its Authority)So how did we get here? CRMs were built for one job: tracking the sales motion. Contacts, deals, stages, activity logs. They were good at that job. Then marketing moved in. Marketers ruin everything. But leadership is worse. Leadership started pulling board metrics from the CRM. Then the product team added usage data. Then we added ABM and account signals, and we had to push that data somewhere. Then AI interactions needed a home.What a mess.Everyone needed a record of the customer, and the CRM was already there. It's literally called the Customer Relationship Manager. So it became the shared folder everyone saved their customer work into, even though it was designed for a very specific kind of work.The problem is that once data is stored in a CRM, it starts reflecting the team that works there. Sales edits the contact. Marketing overwrites a field. Customer success adds a note. Each edit is local logic applied to what everyone assumes is shared truth. The data looks official but you know deep down that the authority behind it belongs to whoever edited it last.Meg Gowell, Head of Marketing at Elly.ai and former Head of Marketing at Typeform crossed over from a Salesforce-first organization to one where the warehouse had already taken over:MEG GOWELL, Episode 155“The tricky part of our tech stack is that I'm used to Salesforce or HubSpot being the single source of truth. Here, our core business is represented more in the data warehouse than anywhere else, and Salesforce supports the sales-led part of the business.Understanding how those data pieces come together is something I'm still working through. I've only been here three and a half or four months, and it's tricky. The biggest challenge is figuring out how the self-serve and sales-led motions fit together. In PLG, they have to serve one another. If your tech stack doesn't support that, it becomes really hard.We run into questions like: do we have all the right data points in the right places for people to act on them? Do we know everything we need to know? I've really experienced how important the underlying data structure is, and how important consistency across tools is.In the past, there was this wide spectrum. In one area, we had a very advanced multi-touch attribution system. In another area, it was very basic reporting. So there was this weird mix of super deep and super surface-level, but without an underlying structure that fully worked.I think that happens to a lot of companies when they're growing fast. You take opportunities where you see them, and you move quickly. Now we're taking a step back and saying: we really ...
Shelby Park's Cornelia Fort Airpark is a favorite spot for families, cyclists, skaters, and dogs — so why did they set it on fire last year? Friends of Shelby director of community engagement Grant England joins Marie Cecile Anderson to explain the native grassland reconstruction taking place at the former airport, as well as ways you can help with that and other conservation projects in your own backyard. Heads up: The next airpark restoration closure starts June 22! If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 18th episode: Window Nation Andrew Jackson's Hermitage Nashville Predators Greater Birmingham CVB Get more from City Cast Nashville when you become a City Cast Nashville Neighbor. You'll enjoy perks like ad-free listening, invitations to members only events and more. Join now at membership.citycast.fm/nashville Want some more City Cast Nashville news? Then make sure to sign up for our City Cast Nashville newsletter. Follow us @citycastnashville You can also text us or leave a voicemail at: 615-200-6392 Interested in advertising with City Cast? Find more info HERE.
We're talking about the latest concerning public funding for the Moda Center, as well as the state ethics investigation into former PCC president Adrien Bennings. Plus, we're diving into the mailbag to hear from you, our listeners. Joining host Claudia Meza are KBOO news director Althea Billings and our very own executive producer, John Notarianni. Discussed in today's episode: State Ethics Commission Opens Investigation Into Former PCC President [Portland Mercury] What's Next for the Moda Center? Get More Facts [porltand.gov] Rip City, Not Rip Off Become a member of City Cast Portland today! Get all the details and sign up here. Who would you like to hear on City Cast Portland? Shoot us an email at portland@citycast.fm, or leave us a voicemail at 503-208-5448. Want more Portland news? Then make sure to sign up for our morning newsletter and be sure to follow us on Instagram. Looking to advertise on City Cast Portland? Check out our options for podcast and newsletter ads at citycast.fm/advertise. If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 16th episode: McMenamins PaintCare ByWater Health
Daniel Clewlow sits down with Thomas Eichentopf – Brand & Marketing Manager for Diamant, Germany's oldest bike manufacturer, to talk about e-bikes in the UK and the public's misconceptions around bikes and the rules surrounding them.
How do European engineers research, evaluate, and purchase technology today? How do these behaviors differ from their North American counterparts? I sat down with Udo Bormann to discuss the 2026 State of Marketing to Engineers Research report with a European lens.In this episode, Wendy Covey connects with Udo Bormann, Senior Sales and Marketing Manager at Elektor, to talk about the Europea-specific insights from the 2026 State of Marketing to Engineers research report. One of the most important findings: European engineers complete approximately 64% of their buying journey online before ever speaking with a salesperson. This is slightly higher than their North American counterparts. This means manufacturers must focus on becoming part of the research process rather than interrupting it.Udo explains how engineers are skilled at filtering out promotional messages and quickly identifying content that lacks substance. He says successful marketing strategies provide practical, in-depth information through articles, webinars, videos, datasheets, and demonstrations that help engineers evaluate solutions on their own terms.The research also revealed an interesting contradiction around artificial intelligence. While nearly 70% of engineers report using generative AI during the buying process, trust remains low particularly in Europe. Bormann noted that engineers often use AI as a starting point, but they still seek validation from credible sources before making decisions. That emphasis on credibility helps explain another surprising trend: the growing influence of trusted technical publications. Engineers have been increasingly gravitating toward sources they trust to provide accurate, verified information.For marketers targeting European engineers, it's important to prioritize technical accuracy, invest in trusted content channels, and focus on building credibility at every stage of the buyer's journey. ResourcesConnect with Udo on LinkedInConnect with Wendy on LinkedInDownload the 2026 State of Marketing to Engineers Research ReportWatch the Research WebinarRelated Episode: What Surprised Us Most in the 2026 State of Marketing to Engineers Research Report
The Summer Festival at Vandeleur Walled Garden is set to return to Kilrush from June 26th to 28th, promising three days of music, comedy, family entertainment and community celebration in one of Clare's most beautiful settings. This year's line-up features internationally acclaimed singer Brian Kennedy, the legendary Kilfenora Céilí Band, comedian Bernard Casey and a host of local favourites. To tell us more about what's in store, Alan Morrissey was joined by Sharon Malone, Assistant Sales & Marketing Manager with Clare Tourism Development DAC, and festival headliner Brian Kennedy. Image (c) Vandeleur Walled Garden via Facebook
Marketing manager for Buffalo Waterfront, Michele Cicatello on World Cup viewing events happening in Buffalo this summer full 293 Thu, 11 Jun 2026 08:30:00 +0000 VoUjgtWc9IxUkLU0TODrNvIBxSfn74DQ buffalo,usa soccer,news,2026 fifa world cup,wben,canalside,buffalo waterfront WBEN Extras buffalo,usa soccer,news,2026 fifa world cup,wben,canalside,buffalo waterfront Marketing manager for Buffalo Waterfront, Michele Cicatello on World Cup viewing events happening in Buffalo this summer Archive of various reports and news events 2024 © 2021 Audacy, Inc.
In this episode, Lauren and guest host Paul, Lulu's Sr. Marketing Manager, examine an often overlooked element of indie publishing: making your book accessible to all potential readers.Accessibility isn't just a performative buzzword; it's a smart strategy to help you reach new readers, connect with existing fans, increase your discoverability, and future-proof your content.Listen, watch, or read along with the episode transcript (accessibility!) to learn more about:
CapeTalk’s Sara-Jayne Makwala King is joined on Weekend Breakfast by Divan Viljoen, Sales and Marketing Manager, Uniworld Boutique River Cruises. Weekend Breakfast with Sara-Jayne Makwala King is the weekend breakfast show on CapeTalk. This 3-hour morning programme is the perfect (and perky!) way to kickstart your weekend. Author and journalist Sara-Jayne Makwala-King spends 3 hours interviewing a variety of guests about all things cultural and entertaining. The team keeps an eye on weekend news stories, but the focus remains on relaxation and restoration. Favourites include the weekly wellness check-in on Saturdays at 7:35 am and heartfelt chats during the Sunday 9 am profile interview. Listen live on Primedia+ Saturdays and Sundays between 07:00 and 10:00 am (SA Time) to Weekend Breakfast with Sara-Jayne Makwala-King broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/AgPbZi9 or find all the catch-up podcasts here https://buff.ly/j1EhEkZ Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
Send us Fan Mail“Doubt kills donations.”Before a donor ever gives, they've already formed an opinion of your organization. It takes a minute. Sometimes less. And most nonprofits have no idea what's coming up about their mission.What they find in those moments either builds confidence or raises doubt.In this episode, Jena Lynch sits down with Tori Burrello, Marketing Manager at Candid, to talk about what nonprofit transparency really looks like in practice - and what it costs when it's missing.Tori shares what's changed in how donors and funders evaluate organizations, how Candid profiles and Seals of Transparency work as real credibility signals, and why small teams can take meaningful action without a big time commitment.If you're navigating fundraising, donor relationships, or communications, this one's worth your time.What You'll LearnWhere donors and funders are really forming first impressions, and how fast it happensWhy incomplete or inconsistent nonprofit data quietly costs organizations donations and fundingWhat Candid profiles and Seals of Transparency signal to funders, and why it mattersHow organizations with a Platinum Seal have seen measurable funding growthWhy a completed Candid profile plugs your organization into a much wider funding ecosystemPractical first steps small teams can take this week without being overwhelmedMore About Our GuestTori Burrello is the Marketing Manager at Candid, the sector's leading nonprofit information resource. She works on the Seals of Transparency program and helps nonprofits understand how their public data shapes donor and funder trust. Candid holds data on 1.9 million US nonprofits and feeds into a wide ecosystem of fundraising and giving platforms.Resources and LinksTori: linkedin.com/in/victoria-burrelloCandid/GuideStar Profiles: app.candid.orgCandid Seals of Transparency: candid.orgDonorbox Guide to Nonprofit Transparency: donorbox.org/nonprofit-blog/nonprofit-transparencyAbout DonorboxDonorbox is a trusted online and on-location fundraising platform that helps nonprofits raise more. With easy-to-use donation forms, powerful donor management tools, and features designed to grow recurring giving, we have helped 100,000-plus organizations process over 3 billion dollars in donations worldwide.Enjoying the show? Subscribe for more practical fundraising strategies, leadership insights, and tools to help your nonprofit grow sustainably.The information provided in this series is for educational purposes only and does not constitute legal or financial advice. Please consult with a professional advisor for specific guidance.Support the show
We all know Dollywood is the best theme park in Tennessee, but do we have any other options? Local rollercoaster enthusiast and friend of the pod Charlie Weingartner joins Marie Cecile Anderson to give us the best destinations for a thrill-seeking day trip or weekend visit to the best amusement parks near Nashville. Plus: What does he really think about Nate Bargatze's theme park plans? If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 3rd episode: Country Music Hall of Fame and Museum Visit Tupelo Centennial Park Conservancy Get more from City Cast Nashville when you become a City Cast Nashville Neighbor. You'll enjoy perks like ad-free listening, invitations to members only events and more. Join now at membership.citycast.fm/nashville Want some more City Cast Nashville news? Then make sure to sign up for our City Cast Nashville newsletter. Follow us @citycastnashville You can also text us or leave a voicemail at: 615-200-6392 Interested in advertising with City Cast? Find more info HERE.
We're talking about a new business at PDX airport that's offering a pretty cool perk to investors, the local impact of the Longview chemical plant explosion, and surprising new data about who's actually profiting from SNAP food assistance. Joining City Cast Portland host Claudia Meza are KBOO News Director Althea Billings and our very own senior producer, Giulia Fiaoni. Discussed in today's episode: Freeland Spirits opens tasting room at PDX, offers free drink perk for investors [KGW8] ‘Something dramatically wrong': Questions but few answers after Longview mill tragedy [OPB] Confirmed death toll climbs in Longview paper mill disaster [OPB] Oregonians using SNAP benefits most frequently listed big grocery, retail companies as employer [Capital Chronicle] Become a member of City Cast Portland today! Get all the details and sign up here. Who would you like to hear on City Cast Portland? Shoot us an email at portland@citycast.fm, or leave us a voicemail at 503-208-5448. Want more Portland news? Then make sure to sign up for our morning newsletter and be sure to follow us on Instagram. Looking to advertise on City Cast Portland? Check out our options for podcast and newsletter ads at citycast.fm/advertise. If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 2nd episode: Veganizer PaintCare Oregon Department of Transportation Sake One
At NAB Las Vegas, Madeleine Budd, Marketing Manager for Saramonic Audio, introduces the Air SE, a tiny dual wireless mobile microphone system with USB-C and optional Lightning receivers, and magnetic charging. No larger than a lipstick, it features AI noise cancellation, and a strikingly low price. She also demos the WeTalk 9X intercom system, built for scalable team communication, noisy environments, remote apps, and professional production flexibility. Show Notes: Chapters: [0:03] Introduction from NAB 2026[0:28] Saramonic Air SE wireless mobile microphone system[1:15] AI noise cancellation and pricing for USB-C and Lightning options[2:41] Battery life, charging bar, and portable creator use[3:21] Professional and consumer uses for the compact microphone[4:23] WeTalk 9X intercom system introduction[4:41] On-device AI noise cancellation and security clarification[5:46] WeTalk 9X hub, headset capacity, compatibility, and battery life[6:37] Noise reduction, duplex communication, modular headset options, and remote apps[8:11] Saramonic's broader audio market and product philosophy[9:54] WeTalk 9X pricing and expansion value[10:43] Where to find Saramonic products[11:03] Closing comments from NAB Links: Saramonic Air SE Wireless Mini Microphone for iPhone 17/16/15https://amzn.to/4wKxu98 Saramonic WiTalk-WT5S Wireless Intercom Headset System 5-Person Full-Duplex 1.9GHz Single-Ear Communication Headsetshttps://amzn.to/4dJTZSV Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
At NAB Las Vegas, Madeleine Budd, Marketing Manager for Saramonic Audio, introduces the Air SE, a tiny dual wireless mobile microphone system with USB-C and optional Lightning receivers, and magnetic charging. No larger than a lipstick, it features AI noise cancellation, and a strikingly low price. She also demos the WeTalk 9X intercom system, built for scalable team communication, noisy environments, remote apps, and professional production flexibility. Show Notes: Chapters: [0:03] Introduction from NAB 2026 [0:28] Saramonic Air SE wireless mobile microphone system [1:15] AI noise cancellation and pricing for USB-C and Lightning options [2:41] Battery life, charging bar, and portable creator use [3:21] Professional and consumer uses for the compact microphone [4:23] WeTalk 9X intercom system introduction [4:41] On-device AI noise cancellation and security clarification [5:46] WeTalk 9X hub, headset capacity, compatibility, and battery life [6:37] Noise reduction, duplex communication, modular headset options, and remote apps [8:11] Saramonic's broader audio market and product philosophy [9:54] WeTalk 9X pricing and expansion value [10:43] Where to find Saramonic products [11:03] Closing comments from NAB Links: Saramonic Air SE Wireless Mini Microphone for iPhone 17/16/15 https://amzn.to/4wKxu98 Saramonic WiTalk-WT5S Wireless Intercom Headset System 5-Person Full-Duplex 1.9GHz Single-Ear Communication Headsets https://amzn.to/4dJTZSV Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
Woods Equipment designs and manufactures tractor equipment. They have things for earth-working, such as backhoes, but their bread and butter are products for mowing grass, brush, roadsides and even shredding crops. And that's exactly why it makes sense for them to celebrate their 80th anniversary by supporting UW-Madison's Turfgrass Association Field Day this coming August. Jillian Love, the Marketing Manager, and Rob Dewey, the Business Segment Director at Woods Equipment, tell Kiley Allan all about the celebration.See omnystudio.com/listener for privacy information.
Welcome to the Boomer Briefing Podcast – your 20-minute insight into the conversations shaping the future of the accounting profession. In this episode, Jon Hubbard, Shareholder and Chief Growth Officer at Boomer Consulting, and Heather Robinson, Marketing Manager, share highlights from the latest Marketing & Business Development Circle meeting. This meeting focused on the strategic conversations growth leaders need to be having right now, connecting marketing and business development efforts to broader firm trends, elevating the role through more intentional metrics and decision-focused data, and rethinking A-level client experience. Members discussed how the right dashboards can drive stronger leadership conversations around profitability and client value, and challenged each other to create high-impact services, like strategic planning, that deepen relationships and differentiate the firm in an AI-driven environment.
The Fork Report Hour 1 (05/16) - The Fork Reporter is live from Wild Fork Foods in Thousand Oaks! Paras Tulsiani, Ops Director for West Coast, and Marsha Green, Marketing Manager of West Coast, join The Fork Reporter this first hour!See omnystudio.com/listener for privacy information.
"No Ordinary Life" is the slogan for DHaRCO. They have captured the essence of our MTB culture and lifestyle and brought it to us in the form of clothing that not only looks good, but is practical on and off the trails. DHaRCO clothing here: https://us.dharco.com/Support for the Segment Podcast are brought to you by:THE SEGMENT / DISCOUNT CODES / SUPPORTERS Versus Tires: www.versustires.comSpy Optic: https://www.spyoptic.com/Promo code SEGMENT20 20% off your purchaseOC Bike Works: Located in the city of San Clemente Ca. If you're looking for a new bike please tell them I sent you. Kali Protectiveshttps://kaliprotectives.com/collections/full-face/products/dh-invader?variant=41188142481502Promo Code Segment25CASED.USBody Armor that protects without all that bulkwww.cased.us Mother Earth Brew Company: https://www.motherearthbrewco.com/PelliBikeCare: https://www.pellibikecare.com/Strong Coffee: 15% off https://strongcoffeecompany.com/?ref=Segment30Or use promo code SEGMENT15 at checkout. To become a Podcaster for Free try this link: https://streamyard.com/pal/c/4674191405613056PHAT Lids: https://www.phatlids.com/Use promo code SEGMENT to get 10% off at checkout. SALTSTICK https://aletenutrition.com/pages/saltstick Use promo code SEGMENT20 to get 20% off
The SportsGrad Podcast: Your bite-sized guide to enter the sports industry
Meet Sarah Dyce, Public Affairs and Marketing Manager at the Victorian Institute of Sport.Sarah has a wealth of experience in sports communications, working behind the scenes of the moments that matter most. After graduating with a Bachelor of Marketing and Public Relations from the University of Notre Dame in Perth, Sarah made a bold move to Melbourne in 2018.But here's the part most people don't know. Sarah never set out to work in sport. She arrived in Melbourne in 2018 with a marketing degree, no contacts, and a determination to avoid a nine-to-five in Perth's mining and oil and gas sector. She found a listing on a website better known for arts and theatre jobs, applied for an unpaid internship at Swimming Australia, and quietly outworked everyone around her until the industry had no choice but to take notice.What followed was years of contract roles spanning Tokyo 2020 and Paris 2024 Olympic Games as part of the Australian Olympic Committee's Main Press Centre team, worked the Invictus Games in Düsseldorf, the World University Games in Berlin, the Australian Open, A-League Finals Series, and helped orchastrate one of the most viral moments of the 2025 Australian Open - the now-famous Carlos Alcaraz and young fan John's encounter that captured the world's attention.In this episode, Sarah takes us through the mindset shift that made contract life work for her, the networking habits she built that kept the opportunities coming, and the deliberate decisions she made along the way that led her to the role she has today. If you've ever talked yourself out of applying for a sport role because you didn't feel "sport enough," Sarah's story is the one you need to hear!We cover:(03:07) - Interview starts(09:23) - Quick Fire Questions(16:32) - Why Sarah moved from Western Australia to Melbourne?(20:11) - What her time at Swimming Australia taught Sarah(24:08) - Why Sarah left a full-time role to pick up contract work(28:48) - Sarah's takeaways from contract work(31:54) - How Sarah managed to stack contracts(36:42) - What a day in the AOC Main Press Centre team looks like(43:14) - Differences and similarities of working at the Tokyo and Paris Olympics(51:53) - The viral AO moment Sarah helped make happen(57:27) - How Sarah landed a role at the World University Games in Berlin(01:02:46) - How Sarah's current role at the VIS came about(01:07:20) - How do you measure success across the various roles Sarah has held(01:09:28) - Biggest challenges in sports media and PR(01:11:16) - How you can stand out in a saturated sports media landscape(01:13:22) - How to handle difficult situations as a sports comms professional(01:16:19) - How to build trust and relationships with variou stakeholders in sport(01:19:00) - Impact of mentors on Sarah's journey(01:24:07) - How to land a job in sport media and PR in the next 30 days(01:25:49) - Biggest "Pinch Me" moment working in sport(01:29:39) - What is a takeaway from a family member that influenced your career in sport?(01:31:22) - Sarah's question for next guestIf you liked this ep, give these a go:#281: Journey to Head of Media Rights at Cricket Australia with Abhi Arunachalam#312: How Vimal Kumar Became a Cricket Writer, Built 600k+ on YouTube & Travelled the World#335: How to land a job at the VIS with Director of People & Community, Daniel SimonsWant a job in sport? Click here.Follow SportsGrad on socials: LinkedIn | Instagram | TikTokFollow Reuben on socials: LinkedIn | Instagram | TikTokThanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.
Something new came to Sea Otter this year, and I went to get the scoop. Sea Otter is widely regarded as the largest bike expo in the world, but calling it a "bike expo" doesn't quite cover it. With over 70,000 attendees, 1,000+ brands and exhibitors, and 10,000+ athletes competing across a huge variety of races, it's… a lot. And with all of that, it's hard to imagine anything was missing. Enter Old Man Mountain. Five years ago, Erik Fenner, OMM's Marketing Manager, attended Sea Otter for the first time. That night, he organically invited a few folks to join his campsite hangout. Nearly 30 people showed up. An idea was born. This year, that idea became reality with the inaugural OMM Bikepacking Campout and After Party at Sea Otter. OMM and their partners staked out a beautiful campsite about a mile from the main expo, tucked into a serene setting that felt worlds away from the chaos. People came from far and wide. Some rode their bikes. Some drove. Some flew. Some may have crawled. However they got there, everyone seemed to find what bikepackers tend to gravitate toward: a little dirt, a little community, and some grassroots vibes. It turns out, in the sea of Sea Otter, something was missing. Bikepacking is still a small but mighty corner of cycling, but it's clearly on the rise. You could see it in the growing number of adventure cycling booths, the people stopping by to ask questions, and the strong turnout for the first-ever OMM Bikepacking Campout. In today's episode, I take you into Sea Otter as a first-time attendee. But I wasn't there to see how many grams I could save if I sold a kidney. I was there to see what my friends at OMM were cooking up. Spoiler alert: it was really damn good. This episode is made up of five conversations with sponsors, vendors, and attendees of the OMM Bikepacking Campout. You'll hear from: Chris Kratsch — Co-Owner of Old Man Mountain Carley Boyce — Campout attendee who attempted the Great Divide with her dog Rowdy, then went back the next year to attempt the Tour Divide Noelle Battle — Executive Director of Bikepacking Roots Wade Green — Managing Partner for Tout Terrain in the U.S. Erik Fenner — Marketing Manager at Old Man Mountain I had an incredible time at this inaugural event. It was so good to be far from home, but still feel like I had a built-in community of "my people." Big thanks to everyone who took a little time to chat with me about their experience at Sea Otter. Let's do it again next year! SHOW NOTES As heard on today's episode, Carley is racing the Tour Divide for a cause. She is raising money to support the Autism Society of Oregon. Find out more at Racing for Awareness EPISODE SPONSORS Old Man Mountain would like to thank their supporting partners and sponsors that made this event possible: Priority Bikes Tout Terrain Ortlieb Swift Industries Outershell Sklar Feedback Sports Revelate Salsa ABUS Fayetteville Ultra Circuit: on today's episode Alex Kowalski, FUC race director, comes on the share a little more about the route. Take a deeper dive, and register, here. For being a loyal listener you can take $15 off reg when you use the code: FUCBOD NEW PATRONS Oregoniangal Join them won't you at www.Patreon.com/BikesorDeath
A young professional steps into leadership faster than expected and learns what really drives success. In this conversation, I sit down with Dana Prenger, a rising marketing manager at SmartSolve, who shares how growing up in a small town, competing in sports, and navigating college shaped her mindset around drive, resilience, and growth. You will hear how she turned uncertainty into clarity through programs like Life Design, how early career risks helped her step into leadership, and why she believes failure is simply a learning moment. We also explore SmartSolve's mission to create water-soluble packaging and reduce waste, showing how purpose-driven work can fuel motivation. This episode is a reminder that progress comes from consistent effort, not one defining moment, and that your mindset will shape how far you go. Highlights: 00:10 Discover how stepping into new opportunities before feeling ready builds real confidence 06:02 Learn how sports shape discipline, time management, and long-term success habits 10:00 Understand how exploring different paths helps you find the right career direction 20:00 See how real-world internships can define and accelerate your career path 34:36 Discover how early sales experience builds resilience and confidence under pressure 51:39 Learn how reframing failure as a learning opportunity changes how you grow and move forward Bottom of Form About the Guest: Dana Prenger is a Marketing Manager at SmartSolve, a zero-waste packaging technology company with a bold mission to make packaging no longer trash. In her mid-20s, Dana has quickly built a career in B2B marketing, contributing across content creation, social media, email campaigns, event marketing, video projects, website management, and brand storytelling. As SmartSolve celebrates its 10-year anniversary, she is grateful for the opportunity to wear many hats and help bring an innovative, sustainability-driven vision to life. She grew up in a small town in Ohio, where she learned the value of hard work, teamwork, and community. A three-sport athlete in high school, Dana was a member of the 2019 Ohio state basketball team and graduated as her class Salutatorian—experiences that shaped her competitive mindset and leadership style long before her professional career began. Dana earned a Bachelor of Science in Business Administration with a specialization in Marketing from Bowling Green State University. During her time at BGSU, she was a Dean's Scholar, recipient of the Women in Business Leadership Scholarship, and an active member of the American Marketing Association. She was selected for the inaugural Ohio Export Internship Program, where she was matched with SmartSolve—an experience that ultimately launched her career with the company. Driven by curiosity and connection, Dana thrives in fast-paced environments where creativity meets strategy and marketing feels intentional and human. Outside of work, she loves to travel and has visited more than ten countries and counting. She is motivated by meaningful work, strong relationships, and conversations around marketing, sustainability, packaging innovation, and career growth. Ways to connect with Dana: LinkedIn: https://www.linkedin.com/in/dana-prenger/ SmartSolve website: https://smartsolve.com/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson 00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I'm your host. Michael hingson, speaker, author and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead and connect with others. Each week, I talk with people who challenge assumptions, face adversity head on and show what's possible when we choose curiosity over fear, together, we focus on mindset resilience and the small shifts that lead to meaningful change. Let's get started. Hello everyone, and welcome once again to another episode of unstoppable mindset. I'm really excited to be here today. We've been waiting for this one for a while, and I'm glad we were finally able to do it. I found Dana Prenger online, and her boss and she decided to come on, and then we'll have to get her boss on, because then we want to find out the real truth about Dana. Dana Prenger 01:28 Yes, thanks, Michael, thanks. Michael Hingson 01:31 I'm such a big help, right? But Dana, Dana Prenger 01:35 I was debating on joining. I was like, we should have John, the president of smart solve, share about our story first, and I didn't feel worthy enough to share my story right away, but Michael was very reassuring, and it's like you got this let's give it a go. Michael Hingson 01:48 Yeah, you can tell us a little about smart solve. It's not going to affect having John on because he'll tell more of the story, and he'll tell it from his point of view. So I'm not too worried about that? Well, Dana. Dana is a marketing person. She graduated from Bowling Green State University. I didn't know it was a state university, Dana Prenger 02:10 yep, BGSU. A lot of people get confused with Bowling Green. They think of Kentucky, but northern Ohio, yeah, nice College in town. Oh, cool. Is it? How large is it? Pretty big. It's a d1 school. Michael Hingson 02:25 When I went to UC Irvine, out here in California, one of the reasons I went was that it was a small school. It was actually a new school. The year I was a freshman, was the first year they actually had a graduating class at UC Irvine, there were, like about 2500 2600 students. They had their first graduating class, and I went and visited it in 19, excuse me, in 2024 because when I left, they were just getting ready to start a phi, beta, Kappa chapter, and it was too late for me to become a member. And in 2023 the there was a, there's a magazine that generally is all about Sigma Pi Sigma, the physics honor society. And they discovered me, and they wanted to do an interview. And during the interview, as I love to put it, I shot off my mouth and said that, in fact, I was was going to the school when they were forming the phi, beta, Kappa chapter, but it was too late for me to join, because I was leaving. And one of the people who read that story was a physics professor who came to UC Irvine, basically the year I left, and she is still there. She's still a professor. And she called me and she said, I am the historian for the local mu chapter of Phi Beta, kappa, and we want you to come back and become an honorary member of Phi two. Well, a member of, I guess it'd be an honorary it's not an honorary member. I'm actually a member, but it's of later on, not at the time being a student. So anyway, I went back down and there are 32,000 undergrads at that campus. Now it's crazy. Dana Prenger 04:16 Wow. So cool to see the growth. Michael Hingson 04:18 Of course, UC Irvine or UCI, as they love to say. UCI actually stands for under construction indefinitely, because they're always building something there. Dana Prenger 04:30 It's crazy. Yeah, yeah. BGSU has around 4000 students, so it's cool that it's a big enough college, but they had really great professors and instructors where you didn't feel like just a number there, you got to know people by name. I was involved, yeah, and a lot of different student groups. One of the programs that was really cool was being a life design student ambassador. Michael Hingson 04:53 Ah, well, we'll have to talk about that. But I like, I like the size 4000 is plenty low. Large that's pretty cool. Well, tell us a little bit about you, the the the early Dana, growing up and all that. Where did you grow up? And tell us about some of that. Dana Prenger 05:10 Yeah, of course. I grew up in a small town, Minster, Ohio, so that town's a lot smaller than, Bg, about a square mile. Very good community. A lot of my family's from there. My mom's a school teacher at the school. So very great place to grow up, good traditions, and it's still close to Bowling Green, so it's an hour and a half drive away, so I still go home quite frequently and visit family and friends. Michael Hingson 05:36 So you went you went to school. What time were you Where did you come from? Where were you born? Dana Prenger 05:43 Yeah, born in a local hospital, right near Minster, Minster, Minster, Ohio. We have a lot of German heritage. We do a big Oktoberfest festival every year, which draws a lot of people to it. But besides that, a lot of corn fields. Grandpa's a farmer family. Michael Hingson 06:01 So are you a beer drinker? Dana Prenger 06:05 Yes, I am. I Michael Hingson 06:07 never did like the taste of beer, but that's okay. I did take three years of high school German, so maybe that counts for something. Yeah, there you go. Well, so you, you, you went to school. There you went to high school and all that, and then you decided to go to Bowling Green, huh? Dana Prenger 06:26 Yep, and that's the thing I liked about being in this from a small town, you got to do a lot of things. I was very much a multi tasker, or tried to be well rounded as I could be So, doing school, different clubs, sports. I was a three sport athlete, doing volleyball, basketball and track. So coming to BG, it was fun. I did like an intramural volleyball league. And, yeah, I chose BG. A lot of people, kind of from our area, went there. After being on campus, it did feel kind of like a second version of home. Michael Hingson 06:59 So Wow. So three sports, that's that's pretty cool. That kept you busy. Dana Prenger 07:05 Thanks, yes. And I graduated minster in 2021 so I'm not sure if you, I might be your youngest podcast guest you've had on, Michael. You might Michael Hingson 07:15 be well. You clearly have done well. So you graduated from school in minster in 2021 Dana Prenger 07:22 Yeah, I was born in 2000 to June of 2002 so yeah, nine months after 911 911 Michael Hingson 07:30 so for you, though you were at Bowling Green State four years, Dana Prenger 07:37 three years. Oh, you graduated a year early Michael Hingson 07:40 for you. Now, when you graduated, you were what second in your class? Dana Prenger 07:50 Yep, from Minster. Yep, I was a salutatorian, so had to give a speech at my high school graduation ceremony, Michael Hingson 07:57 and so, so what did you talk about as a as a speaker, as a salutatorian? Dana Prenger 08:05 I shared a story and equated kind of the grade schools reflecting on memories as a clock. So I was like, as the clock strikes one, and I would throw in a funny little memory from first grade to second to third, kind of going around until it was clock striking 12 as we're about to graduate. Michael Hingson 08:23 There you go. So you you had some experience at public speaking? Do you still do public speaking today? Dana Prenger 08:30 I've joined a few podcasts before, but being in marketing too, when students come or groups visit, smart solve, I'll do some speaking there, but not near as much speaking engagements or experience that you have well. Michael Hingson 08:48 So you, you went right into Bowling Green, and you decided right up front you were going to do marketing. Or what did you major in at first? Or did you always stick to one? Dana Prenger 08:59 I was debating between two things. So yeah, I liked marketing, like the business element. I had an older brother who went to BGSU as well. He was in the College of Business. But I also liked design. And in high school, I was on the yearbook committee. So I liked to take pictures, like to design the pages. So I tried out a few different classes before officially declaring my major. VCT is the program visual communication technology. I took a few classes in that but ultimately, after my first year, decided to go on with business and marketing as my specialization. Michael Hingson 09:37 Well. But even so, VCT is, in a sense, related to marketing, although I understand it's a specialty as well, correct? Dana Prenger 09:48 Yep, very much related into it work hand in hand. I'm actually hiring for a digital content coordinator right now, so it's cool to have somebody that I'm looking for. With more of that specialized experience Michael Hingson 10:04 and and are we looking at people from Bowling Green? Dana Prenger 10:08 Yep, it's a in person position. So looking at people around the area or willing to commute? Michael Hingson 10:15 Yeah, because otherwise, bringing somebody in from out of state or from a long way away, and paying moving expenses and all that. That's a bigger challenge. Dana Prenger 10:25 Yeah, and one of the things I was involved at at BGSU that I really loved this program, it was a new program they were implementing called Life Design. So basically, it's based off of the book and research that the Stanford Bill Burnett and Dave Evans did, designing your life, but basically saying that a lot of students come and come to college and don't know their major and are undecided and trying to figure out classes. So it's just a way to build community along the way, and it's a class for first year students to help them prototype different pathways and different avenues for their life. Michael Hingson 11:05 And so do they get a chance to look at different kinds of curriculum, different disciplines and so on? Dana Prenger 11:11 Yep, different curriculum, different careers, thinking, planning out your years. If you would go in this major, join this major, do this club, basically just getting people to think outside of the box, and prototype is a big word that they used in design different pathways that work for you. How's that working? Yeah, it was really great program. I was one of the first people to come as a freshman, to have that class, and then the class evolved and grew. My second year at BG, when I became the life design ambassador, I joined the class and was helping the first year students out, and the program continued to grow, continued to grow. We actually had a new building dedication, Jeffrey, Jeff and Jan, rad, Bill center for life design, so I got to be a part of the whole new building opening, grand ribbon cutting ceremony. And just cool to see something build up. Michael Hingson 12:10 Is it still going on? Dana Prenger 12:12 Yeah, still going on. And it's a big kind of differentiator of what BGSU has compared to other colleges across Yes, Michael Hingson 12:20 I can imagine that is pretty unique, but it really sounds like a great tool, because I think a lot of people aren't necessarily as ready, and I don't know whether as ready as is the right way to put it, but as ready to make a commitment as to what major or maybe this Is that people want to really look at options before they make a decision. But either way, it's great to have that kind of a program, Dana Prenger 12:47 and being a student ambassador just helped students get adjusted. Like this is the first time a lot of kids are living off on their own, and so just being there as a reference and resource for them some things they don't feel comfortable asking a professor even just about living in a dorm or college life. I was there for a group of students. Michael Hingson 13:08 Yeah, well, I remember going down to UC Irvine and starting and I didn't know a lot about a lot of the different things that would go on. But for us back in the day, as it were, you were just kind of thrust into it and you you could learn it and but again, I think that's one of the reasons I really liked the fact that it was a fairly small college or university at the time, and I remember I was put in the dorm with all of The athletes for the campus not being an athlete, but they had World Champion water polo team and other things like that. And people would occasionally pray play pranks on me, until the day came when I got to play a prank on them. Gained a lot of respect for that. So I was pretty cool. Dana Prenger 14:00 Are you going to share the prank or keep it a secret? Michael Hingson 14:03 Well, what happened was my my guide dog, my first guide dog, Squire, who's a golden retriever with a wicked sense of humor. Squire was in my room and I was next door with another freshman. We were trying to solve a physics problem. My master's is in physics. I went back into my room and there was no squire. Well, it turns out that they had stolen squire, and they hid him and and I kind of figured that part out, but I went through the dorm looking and of course, everybody was snickering and watching me. I went into the restroom and called him, and he didn't respond. He you know, I didn't hear him anywhere. I even opened the showers, and there was no response. And finally, one of the students who had seen all this happen came over and he said, Look, Squire is in the shower. Or and we went in and opened the door, and Squire comes right out, bouncing and having a good old time, having put it all over on me, as it were. But what we did was they didn't, you know, most all the students weren't paying attention to the fact that this guy was showing me where Squire was. We hit squire again, and I went out and got really ticked, saying, What did you guys do with my dog? I'm sure you took the dog, and everybody was laughing, always in the shower, and they went in the shower, and there's no dog because we hit him elsewhere. So, you know, we got back at him. It was kind of fun. And Squire made no noise when I was looking for him, what a horrible sense of humor. Dana Prenger 15:44 Golden Retrievers are great dogs. Michael Hingson 15:46 They are. Well, it was fun. I mean, you know, it was all in it was all in good fun, but still not the best thing to do to a guide dog. But that's okay. But the the jocks were, were were, were the major players of the campus. Actually, there's a great story. Every room had a phone in the dorm. And so in one of the women's dorms, one day, one of the women started getting some obscene phone calls from somebody, and she told her boyfriend about it, who was one of the jocks, and they, one day, they they told her, if you get him on the phone, this guy calls back, try to keep him on the phone and get somebody to let us know. And they, when this guy called, One day, she got word to her, her boyfriend, and all of the other jocks. They went through the entire phone book on campus in 10 minutes, dialing every number. Found three numbers that were busy, two of which were clearly not the right ones, because they were offices and all that. And so there was this one, and they all went over, knocked on this guy's door. Can you imagine all these big water polo and football players and all that went over and knocked on his door and they said, Hang up the phone and don't you ever do it again. It was great. I mean, teamwork, what? What teamwork? So, you know, they were all pretty neat guys. I gotta Dana Prenger 17:19 say, Yeah, being part of a team is just so good, and for building your character, like growing up being on basketball team, volleyball team, my basketball team actually made it to state in the year 2019, so you really do form a nice bond with them. And even now, as I'm in a different phase of life, your work, team, workplace, just really important, Michael Hingson 17:47 just really important too. Yeah. Well, if you were to describe your hometown with one word or whatever, how would you describe it? Dana Prenger 17:55 Ooh, that's a good one. I would say tradition, just because we do have so many traditions that bring the community together, or minster school motto is tradition of excellence. So that's what I would use. Michael Hingson 18:09 So that's pretty cool, though. But you had, you've had parents who who honored you, but who also, I'm sure, did a lot to teach you things and and help you grow up in the right way. Dana Prenger 18:26 Yes, yeah, a lot of thanks to both my parents, yeah, Mark and Jody. And then I had two siblings, two brothers, siblings and one sister. So family of six, wow, the second oldest, so I had older brother kind of paving the way me younger sister, and then a younger brother, who's a senior right now, and he's debating on where to go for college, and I think he's also going to be going to BGSU Michael Hingson 18:56 well, and I'll bet Older brother especially made sure that sister was treated well, Yep, yeah, brothers do that, right, what? That was fair. That's okay. Well, so you, you worked pretty hard at it all and, and, and had a lot of fun. So tell me more about your your whole time at college, getting marketing degrees and and what all that was like, and then how you ended up going to work and going to work for somebody close by. That must have been a joy. Dana Prenger 19:34 Yeah. So yeah, I loved marketing. And as I said, VCT, I was considering that, and I could have graduated like I did in three years with just marketing, or I could have stayed longer and did an international business specialization. I love traveling. I've been to 10 plus countries, and yeah, thought about doing a study abroad because that older brother of mine, he did do a study abroad in Strasbourg. Of France, and loved it, but instead, I came across this program called the Ohio export internship program. So basically, it's a program designed for small to mid size companies in the state of Ohio, and the state helps them out by going through the whole interview process for candidate, all the screening, teaching them adequate coursework, and then they'll pay for half of the interns wages for the summer. So in the spring, I did a three credit hour course. Had a group of 20 students in my cohort, and then all different colleges in the state of Ohio participated in this too. But then I could have been matched up with the business anywhere in the state of Ohio for my summer internship, summer of 2023 and I just so happened to get matched up with smart solve and that's how I came to know about them Michael Hingson 20:57 cool well, so having been a three sport person and all that. What do you find today from all of your sports experiences that helps you in your career and and how is that all stuck with you? Dana Prenger 21:15 Yeah, definitely the hard work and the grit and drive being able to focus your energy and really go when you have to go, yeah and yeah, managing your time effectively, like when I was in sports, you still had school, you still had other things you had to do in the evening. So being able to manage your time and get a lot of things done. Michael Hingson 21:42 So you you learned a lot about time management, having to juggle three sports and everything else that you were doing. And so how did all that work when you got to Bowling Green, though, did you? Did you have as many different kinds of activities you weren't doing three sports at Bowling Green, I presume? Yeah, no Dana Prenger 22:01 less sports and more trying to focus the academics and, like I said, what I wanted to do with my life. So, yeah, I spent a lot of time being the ambassador for life design. Still did sports just for enjoyment, fun. I did an intramural volleyball League. Yeah, I was involved in the American Marketing Association. Once I found out my true passion, I really liked marketing. Was involved with that, and I was also involved in through the College of Business Dakota Dean's Advisory Council on diversity and inclusion. Michael Hingson 22:37 What did you think about that? Dana Prenger 22:42 Yeah, it was really good for me to be a part of and opened my eyes to a lot of things, because my small hometown, though I love it, and we have great tradition, we are kind of a little bubble of not a ton of diversity. So being opened up to new, new perspectives and new things that was really beneficial. Michael Hingson 23:06 Well, certainly there were other small colleges around. Why did you specifically choose Bowling Green? Dana Prenger 23:13 Yeah, I think I wanted it was a perfect distance. I still wanted to be close to my family and close to home, but also I wanted to go out and experience on my own. If I chose a school too close to home, I would just be driving home, coming, eating dinner with my parents, and not really fully immersing into my independence. Michael Hingson 23:34 So so it was kind of just the ideal distance, if you will. Dana Prenger 23:42 And being like I said, a bigger college, so there is more opportunities sporting events and games, but they had it at an affordable price too, like going to football games my friends and I love to go watch and cheer on the Falcons, but it wasn't like a big school where we had to pay a lot for the tickets as well. Students got free tickets to all sporting events. So I enjoyed that. Michael Hingson 24:06 Oh, that's cool. How big was the stadium? Dana Prenger 24:10 Pretty big. I don't know the exact size, but yeah, it's right off the highway too. So as you drive on 75 through Ohio, you'll see the stadium in the road Michael Hingson 24:24 well, but you, but you enjoyed it. Do you still do any work or activities at Bowling Green? Dana Prenger 24:32 Yeah, so I'm living in BG right now, as I work at Smart solve, they do have a program called the regional network leaders, which tries to keep alumni engaged. So I joined that, and I'm on a team with seven other individuals just helping keep the alumni connected to the university. How's that working? It's good. It's good. Great to meet. With people, and just gives me something else to do besides work in the evenings. But it's not a huge time commitment. We meet about once a month, Michael Hingson 25:10 but it works out pretty well. Well, so you worked, you worked as a life design ambassador. Do you still do anything with that program today? Dana Prenger 25:24 No, not as much as I would like to. I think they are also in the progress, because I was one of the first people to graduate with having to keep us engaged and involved. I still am connected with a lot of them on LinkedIn, and sometimes one of the life design coaches will message me if a student has questions or wants to just have a quick prototype call or conversation to learn more about marketing or their field. Michael Hingson 25:53 You're you're available to help. Which is cool. It's neat to be able to to be a part of all of that. Yeah. Which is cool. So anyway, you you were part of the export internship program and so on, and that eventually got you connected with smart solve. What attracted you to specifically to smart solve? Why did you decide that that's what you, at least were were willing to explore? Dana Prenger 26:20 Yeah, I really liked smart solve. How strong we are with our core values and vision, mission and purpose statement. Most companies say these are our core values, but they're just words on the wall, and they don't get lived out each and every day. But here at Smart solve, we do something called the daily word of inspiration. So we have about 20 full time employees on our team, and we'll just have a calendar we rotate whose day it is for inspiration, and it's just a brief 15 minute meeting, how we start our day every day. And you can share a personal life story. You can share a Bible verse, any watch a video, motivational video, anything you want to give for your inspiration. And then we start our day with word of prayer, optional. Word of prayer. Michael Hingson 27:13 Well, that's pretty cool, and certainly that's a lot of commitment. I was going to ask, why you feel that the whole idea of smart solving what it's doing generates so many important values, but it's pretty clear why that's the case. Dana Prenger 27:31 Yeah, the core values are character, drive, innovation, joy, humility and growth. All right, it's really cool to hear those lived out, and you can see our team members each embody it smart. Solve is a faith based company, but we don't discriminate or only hire people of the same faith. In fact, not everybody's Christian that works here, but we are open about it because we want people to be comfortable about it, or be knowing that we do have that optional daily prayer every day Michael Hingson 28:07 well, and I think there's value in that. I mean, it's, I think, important to recognize that there are a lot of different religions in the world. And the fact is, if you really study most religions, they all pretty much essentially end up going to the same place, and they all believe in the same basic rules anyway, which is, which is pretty important, which is, which is kind of good. Well, where did the term or the title of the company, smart solves come from? Dana Prenger 28:38 Yeah. So John, he's our current CEO, co founder of smart solve. He smart solve. He calls himself intrapreneur, because smart solve was under CMC group, which is they had a bunch of different businesses. One of their main things was supplying labels, any and all kind of labels. And this is kind of the evolution story of smart salt, water salt. One of the customers was like, our labels are great, but it would be nice if they could just dissolve or wash away, because it was an application in the back of a kitchen. How you have, like, containers, the plastic containers you have to label food days of the week and expiration dates for food safety loss. But when they were putting the containers in the dishwasher, after trying to, like, peel or scrub the labels off, there would still be adhesive, sticky residue on it. Yeah. So, so, yeah, they developed water soluble label. And so, yeah, a label that can dissolve and wash away. So day mark still sells water soluble labels to food rotation business, but John was an intern at that time and was like, I think there's a much bigger. Market for water soluble materials, besides just label for food rotation so he can, they allowed him to take that idea and run with it. So smart solve is specifically water soluble materials. We sell just water soluble paper that dissolves the labels and then also pioneering water soluble, flexible packaging, so power stock applications Michael Hingson 30:27 I remember many years ago, and I still don't know how they knew it, but I got a package in the mail and it had popcorn in it, you know, the shipping stuff, and somebody said, Oh, this is that water soluble popcorn. If you put it in water, it'll it'll melt. And I was going, No. And sure enough, it was, I don't know what visually was the clue that that was water soluble, but it was, Dana Prenger 30:58 yeah, so our company, smart solves vision is to make packaging no longer trash. We realize the increased amount of plastic packaging, or just any packaging unnecessary consumption going on in the world today. So having an avenue or a smart solution of how to solve the problem, Michael Hingson 31:21 well, you can always come up with a new kind of straw that everybody can use, that they if they throw it away, it's not going to fill the world full of plastic. That's another story. Dana Prenger 31:35 Yeah. But in microplastics, to the increasing research and studies how microplastics are impacting human health and the environment. One of the fun facts we like to share is, well, not fun fact, but sad fact that by 2050 they project that plastic in the ocean will outweigh fish in the ocean. Michael Hingson 32:04 I hadn't heard that one, but I'm not surprised which it's so unfortunate. Dana Prenger 32:09 Yeah, great garbage patches of just waste forming out in the ocean. Michael Hingson 32:15 Is there a way, has anybody looked at the fact that, yeah, there's a lot of trash out there and so on, and it's great to come up with trash that won't be trash that will dissolve. But what do you do with all the stuff that's there? Has anybody been working at all on finding ways to dissolve that stuff as well? Dana Prenger 32:35 Yeah, I think that's harder, because it's already all out in the ocean, but there are efforts and people who go out and try to collect it, but then it's like, once we take it out of the ocean, where do we put it, just into massive landfill areas? Well, that's Michael Hingson 32:51 why I was wondering if there is some sort of a chemical process that could be introduced that would dissolve a lot of that material, rather than trying to collect it and take it somewhere, but I realize it's a much more of a significant challenge to do, because you don't want to hurt the fish and you don't want to hurt the ocean. But nobody has come up with a way to just dissolve all that plastic Dana Prenger 33:15 and stuff yet. Yeah, and our material is non toxic to fish, so it's we don't want people to we wouldn't say, just throw it in the ocean, but if it would end up litter becoming there, it would dissolve. Be safer fish. There's multiple end of life avenues for smart solves packaging, which is, yeah, flushable too. So some customers of ours are like toilet bowl cleaner cleaners or feminine care tampon packages that is flushable, so you can just flush the packaging down the toilet Michael Hingson 33:49 right, which, you know, and all of that is very important, but it still seems to me that hopefully somebody someday will figure out a way to dissolve All the stuff that's out in the ocean, yeah? Because I think collecting it is never going to happen as fast as it gets thrown in the ocean in the first place, Dana Prenger 34:09 yeah, especially in different countries around the world where there's not as adequate systems set up for landfills or recycling and waste is just much more incremental. Michael Hingson 34:22 So when you graduated and you started at Smart solves full time, what did you do? Dana Prenger 34:31 Yeah, so, actually, so the Ohio export internship program, I was a full time intern for the summer of 2023, okay, and then I was finishing my final year at school at BGSU, but they offered me to stay working part time. So I did work part time at Smart solve. My senior year of BGSU, I was a sales development rep, so business development, I had to do a lot of cold calling, so you just pick up the phone try to call people. So tell them about smart solve and so, yeah, I did that until I graduated in May, and then they kind of knew that they wanted more marketing support, and I liked marketing better than the sales prospecting. Sales, yeah, so they created a position for me, marketing coordinator, what was Michael Hingson 35:22 it like selling smart solve did you find that there were a lot of people who were very pessimistic or skeptical about what it could do? Or were you able to demonstrate pretty, pretty easily that in reality, sports fans it works? Dana Prenger 35:38 Yeah, I think smart solve products were easier than most things to sell and communicate about because, like we said, it really is a product that is better for people, better for the planet. I said our core values earlier in our vision, but our mission statement is enabling people to better care for the planet by pioneering Zero Waste packaging technologies, so smart solves. Big slogan is zero waste, zero hassle, zero hassle in the consumer. So it's cool to share that with prospects, and they would be more receptive, I feel like, than selling products that people don't necessarily need or want, but still in any industry, no matter how cool the product you have, when you're cold calling people on the phone, you're going to get some of those people that are like, how did you get my number? Or I don't want to talk, or just denies and ends the phone on you. So yeah. Well, that happened a lot of character building, doing that. Michael Hingson 36:38 I experience it oftentimes today, looking for speaking opportunities, even so, same concept, yep, and I've been selling my whole life, so I'm I'm fine when there are objections, when I at least there's a lot of truth to the to the fact when I at least get an objection, at least I can then go off and deal with it, but the people who just shut you down and you don't even get the opportunity to deal with the objection. That's a different story. Dana Prenger 37:06 Yeah, it really does. Michael Hingson 37:07 So was John a chemist? Or how did he develop Dana Prenger 37:11 all of this? Yeah, so John had a team of like, independent contractors that he would work with, and also just some of the knowledge with the water soluble label coming from CMC, but yeah, we have a lot of different team members now, research chemist employees that helped bring this product to life. And one of the cool things is doing a new product launch. So all of our typical water soluble materials we have today you can still buy, but we just now launched a new product called Pure nil zero, which is a completely plastic free, 100% bio based packaging substrate solution Michael Hingson 37:58 is packaging constructed like that, more are less stringent or sturdy than the more traditional kinds of packaging. Or is that something that you've been able to overcome and it's not any less durable? Dana Prenger 38:16 Yeah, it depends. It all depends on what you're trying to package in it. Yeah, it won't be as strong as plastic, but a lot of customers will use it for, like, powdered solutions. So obviously, if you have, like, liquid hand soap, you can't put that in our package, or it will start to break apart. But there's a lot of like, travel and convenience powdered packets that work great in our material. And the thing about pure no which is this new product, it is approved for direct food contact. So our other packaging is more agricultural, personal care, laundry, dish, a lot of those applications, this new product is approved for direct food packaging. So say you would have a powder drink, pack, mix, instant coffee, and eventually we want to get into more snack packaging, but there becomes certain limitations with oxygen and moisture barrier, Michael Hingson 39:12 yeah, well, you know, but that's still, it's it is really fascinating to hear about this, though, because there's, there's so much that that goes into it, it's really kind of fascinating to to see. Do you have customers all over or mainly in Ohio or what? Dana Prenger 39:33 Yeah, we do have customers all over the world. In fact, a lot in the European, European union, union that area, a few customers in the UK, since sustainability, new laws are happening all over. Michael Hingson 39:49 So you recently became the marketing manager. Tell us about that. Yeah. Dana Prenger 39:54 So yeah. I was very, very rapid upward marketing coordinator. For a while, and then just the end of this year, I got the promotion to Marketing Manager, which is great because I yeah, thank you. Get to manage content creators, to have somebody that creates blogs for us, somebody that helps with video support, especially because the water soluble material, it is so cool to see it, dissolve yourself. So yeah, doing a lot of video creation, and then, as I mentioned earlier, we're hiring for a digital content coordinator, a full time in office role. Michael Hingson 40:34 So are other companies doing the same kinds of things that smart solve does? Dana Prenger 40:39 There's a few, not a ton, but there's other bio based solutions. So for example, one company is using seaweed to make packaging, and there's other bio based materials, but not many water soluble packaging. Michael Hingson 40:57 So what makes smart solve unique? Dana Prenger 41:00 Yeah, we are unique for the ability to help you come to market with it. Our materials printable too. So some of the other like plastic PVA based, say laundry packs or dish packs, it's that plastic ours. You can print on it so you can have certain branding or safety warning instructions. Remember the challenge few years back when kids were trying to eat Tide Pods? We say, how different would it be if you could have had a big warning logo or image on the pod itself for them not to consume? Michael Hingson 41:38 Yeah, well, that's of course, the issue is, will they really pay attention to it or not? Dana Prenger 41:45 Yeah, also true, but we do think there's a good branding perspective too. Just to have brand on it, have instructions. We get. Our packaging is a little bit more expensive than just plastic and traditional uses, but we try to show our benefit by being better for the planet, better for the environment, and you do get a lot of good marketing. ROI, some of our customers have said using the materials and videos and being able to make a lot of sustainable claims has helped their company Michael Hingson 42:21 as a whole. So what kind of goals do you basically have as the marketing manager at Smart solve for what you're looking to do over the next few years? Dana Prenger 42:31 Yeah, one of my big grows goals is just growing, growing our followers, growing our reach. I feel like not a lot of people know about smart solve or know about our materials. So we have a LinkedIn page, since we are a B to B business, we also have Facebook and Instagram, but LinkedIn is our primary social that I'm looking to grow. So I think I shared with you smart solves LinkedIn profile, if you want to include that, or if any of the listeners today want to give us a follow, I'd really appreciate it. Michael Hingson 43:03 Well, absolutely that makes sense to do. Dana Prenger 43:07 Well also just increasing website. I help add new pages on our website, increasing our web visitors, new traffic, and creating more leads and sales qualified opportunities for our sales team, Michael Hingson 43:21 so dealing with diversity and and such, what do you do to make sure that your materials are accessible for people who don't necessarily read the print or who aren't going to be able to see pictures on the websites and so on. Do you have you all done a lot with that yet? Dana Prenger 43:42 Yeah, we're getting into improving and open to recommendations and suggestions. A lot of with the package itself, we leave up to the individual brands who sure have the product, because we're just the packaging supplier, not actually the end brand that uses it, but yeah, our website, I we use a site to do that, trying to become more accessible. There's so many ways to learn and do it, so, yeah, Michael Hingson 44:15 well, but it makes sense to do so with all the sports and stuff background that you've had, and we talked about this a little bit already, but what lessons from sports and leadership and all of your experiences have translated most into what you're doing today? Dana Prenger 44:37 Yes, I would say I'll tie it back to drive that one of our core values at Smart solve, and just as an athlete, having to really drive, whether that be your mental state, getting in the right mindset before a game or big competition meet, you. And just putting your effort into your skill to perfect it Michael Hingson 45:06 well, and an important thing to do by any standard. So, you know, a lot of people have jobs, they have worked in various places, they've matured and so on, but a lot of times there's kind of a defining moment that shows them that what they're doing is really what they wanted to do and so on. Do you have a defining moment like that that said this is really it? Dana Prenger 45:37 Yeah, that's a good question. And I think life is a journey, and there's always going to be small moments throughout I haven't had one big knock me off my feet moment that's shaped everything, but more kind of collectively built up small moments, small hurdles, small challenges that's got me where I am Today, any specific challenge that comes to mind, yeah, I would say. I would say, just going through college and yeah, figuring out my path and different setbacks along the way, throughout, trying to figure out my major and things and one of a small, funny setback, but not that big of one. I mentioned it as I was 16 years old, going to get my driver's license from sports. I had an injury and sprained my ankle, so I couldn't walk at the time, but I really wanted to get my driver's license, and it was my left foot, so not my right foot. So I my parents, the car that we had was a minivan with all my siblings, so Driver's Ed test, I'm pull up in this minivan, and I didn't want to let that setback delay me from passing my driver's test, so I had my crutches, crutched out, put my crutch in the back of the car, and then drove, using my right foot to pass my driver's test. Michael Hingson 47:10 And you passed your test, huh? Yes, and you did well on the written part as well, yep. Well, all I have to say is I think you should come out here to Victorville and spend a little bit of time the way people drive out here is crazy. I still submit that they ought to let me have a license, because I am sure that the way I would drive is every bit as good as the way people drive in Victorville right now. Wow, I don't see the problem myself. Dana Prenger 47:40 Yeah, and it's crazy. With innovation, the new things coming up, like nowadays, the autonomous vehicles, I'm curious to see in the next years how that will impact driving. When I am older and have children, when will they have to get their driver's test like that? Or there's some bold suggestions that say in many years to come, you won't have to drive a car. Michael Hingson 48:07 Well, I, in all seriousness, am really of the opinion that it will be great when autonomous vehicles are really as stable and as foolproof as they ought to be, because I think that we really do need to take driving out of the hands of drivers. It's just too many people to do too many crazy things on the road. The reality is that for blind people, and it's not going to be in prime time, certainly in the very near future, but the National Federation of the Blind challenged private universities and companies to develop a car a blind person could drive, and I don't mean an autonomous vehicle, but literally one that would provide the information so that a blind person could drive it just like a sighted person. And if you really look at driving, what is driving and why is it that blind people can't do it well, the answer is, because we don't have a way to get the information in as timely and as functional a way as sighted drivers do with eyesight. And the the people who realize that actually developed a vehicle that a blind person could drive. If you go visit the website of the National Federation of the Blind nfb.org, and search for Blind Driver Challenge, you can actually see a video of a blind man driving a vehicle around the Daytona Speedway right before the 2011 Rolex 24 race. Wow, and he wasn't driving it with people communicating with him through walkie talkies or anything like that, the car was literally transmitting the information to him that allowed him to drive the vehicle, drive through obstacle courses and do a variety of other things, pass a vehicle and so many other things. Because the fact is, today, the technology exists to provide that information to blind people, but it's not ready for prime time, and probably won't be, but autonomous vehicles are coming, and I really am looking forward to the time that they really work and work well, because they're going to make life a whole lot better for everyone. And I'm serious when I say taking the hand, the driving out of the hands of drivers, is pretty important to look at, yeah, so it'll be interesting to see how all that goes. So we've been talking about drive why other why? Else wise, did you really want to use Drive and make that kind of a theme for what we're talking about today? Dana Prenger 50:48 Yeah, I think drive just reflects the path that people have for life. And drive you always want to keep going being a goal oriented, focused person. There's a lot of things, and other people do experience many setbacks. And what I've learned from your story as well. When trouble would come your way, you didn't just stop. You kept moving, kept driving in a direction. Sometimes you might not always get from point A to point B. You might have to do a little bit of a detour in the journey of the drive, but yeah, that's kind of why I thought drive would be a good conversation topic word for today's podcast. Michael Hingson 51:29 But the reality is that that you can succeed. I tell people all the time that I reject the concept of the term fail, because if you fail, that's kind of an end all. You just, you just screwed up. Well, you didn't screw up. The issue isn't failure. The issue is what do you learn from it? And the issue is how you you move forward. And so I've learned that in reality, when things don't go right, I'm my own best teacher. I'm the one that has to take that information and internalize it and figure out how to move forward, people can suggest people can help. And I think that's important. But for me, personally, and for every individual on the planet, ultimately, we have to internalize it and make it succeed, which is, I think, so very important. Dana Prenger 52:19 Yeah, connecting some of those points is what we would talk about in life design too, because students would come and if they wouldn't pass a certain class or wouldn't do a certain thing, they would see it as a failure. And it's reframing failure and redefining it that, yeah, it's not, in fact, a failure, but a learning opportunity and experience Michael Hingson 52:41 it is. It's a growth opportunity by any standard, and that is something that we all really need to work on, because failure just isn't isn't fair and it isn't right, and we've got to get away from thinking that it is, Dana Prenger 52:56 and even reframing your experiences or statements you choose to say and think and believe about yourself like I could. I'm, as I said, one of a younger professional. Sometimes it can be intimidating or room full of people that know more than you. I could be down on myself. And look at it and say, Oh, I'm the youngest here. I am most inexperienced. I don't have as much skills or sets, or I could reframe it and think of it in a positive light and say, I am young, I do. I offer a new mindset. I bring new skills, new things that aren't already established. So kind of having that confidence and positive outlook to be able to reframe Michael Hingson 53:42 the other part of that. The other part of that, though, is that, yeah, you're young and all of that. But clearly some people have thought that you have a lot to contribute, and you're already doing that. And so obviously life is, is a is a place where we can learn, and we do need to continue to learn, but, but the reality is that we can always find learning as an end, as an adventure, and something that we need to do. And I think that that's exactly what we should we should be doing regularly, because it's always all about learning, yep, which really makes a lot of sense. So for you, what's next? For you? Do you have any notion? Dana Prenger 54:32 Yeah, I think I'm excited to continue developing this role, this new marketing manager role at Smart solve. I do like to travel. As I said, I've been to a lot of different countries, so wanting to further learn more about the world, new people, new places. Yeah, I want to have a family. I have a boyfriend that we're getting kind of serious. So looking for. To that next phase of my life and how well of a role model my mom was for me, I do want to be a mom as well someday. Cool. What countries have you been to? Yeah, I've been to Mexico, been to Portugal, been to Spain, one of the recent family trips. We just got back from Costa Rica. It was gorgeous there. We left right after Christmas and got back January 7 of this year. So that's why I'm still a little tan from the trip for you. But yeah, it was a good mix of adventure, zip lining, rock climbing, hiking, and then also just getting to relax and be in warm weather by a beach. Michael Hingson 55:46 What are what other countries, Dana Prenger 55:49 other countries that I've been to, went to Punta Cana, that was a very nice one, that Dominican Republic as the country, yeah. Michael Hingson 56:02 Cool. So the whole family went, Dana Prenger 56:07 yeah, all six of us. Wow. It works out nice because I have one sister and two brothers, and then my mom and dad. So it's kind of perfect, three and three, three girls, three boys. Michael Hingson 56:18 Yeah, that's, that's pretty cool. I'm glad that you you get a chance to have some of those experiences. What have you learned by going to other countries? Dana Prenger 56:29 Yeah, I've learned a lot just the way of life, the way they do things. Speaking of since we just got back from Costa Rica, one of the sayings they say all the time is Pura Vida, just pure life and kind of a more, not as upbeat, fast, hard paced environment as the US more free, yeah. But also it depends on the trip too. I've done some local mission trips. I wanted to do an international mission trip. I had it scheduled, but then that's when covid happened, so I had to cancel that. So bucket list coming up soon, I'm going to do a international mission trip. But it is different when you're traveling for just enjoyment vacation versus other purposes. Michael Hingson 57:19 You find that a lot of places where you visited, don't tend to take, and I don't mean this in a negative way at all, but don't take life as seriously as we tend to try to do here. Yeah, yeah. And it's, and it makes a lot of sense to lighten up a little bit, and then ought to do more of that. Well, if people want to reach out to you, how do they do that? Dana Prenger 57:42 Yeah, they can message me on LinkedIn if they have a LinkedIn profile, or they can go to smart solve website, contact us through there. What's your LinkedIn name to me? Yeah, Dana, just my name. You can search it. Dana pranger. Dana, D, a n, a pranger, P R, E N, G, E R, Michael Hingson 58:04 okay, well, I hope people will do that. This has been fun, and you've got a lot of good insights that you've offered, and we're going to have to after you your marketing for a while, we'll have to have you come back and tell us Dana Prenger 58:19 more stories. Yeah, that would be wonderful. And, yeah, thank you for having me as a guest. Super fun. Yeah, we'll see you, John. Yeah. Now we'll get John on and he can, I gave you a little warm up to smart solve. He can get into more of the details. Michael Hingson 58:36 Well, I want to thank you, and I want to thank everyone for being here today. We really appreciate it. Love it. If you'd give us a five star rating wherever you are, and also, even more important than a rating, please give us a very positive review. We really love your reviews. People will and do monitor and read and watch these podcasts more when people review them. So we'd love you to voice your thoughts. If you'd like to reach out to me. I would love to hear from you, and especially if you might know and Dana you as well. If anyone else, in addition to John, who ought to come out on on unstoppable mindset podcast, feel free to email me, and we're changing the address so it's easy. It's speaker, S, P, E, A, K, E, R, at Michael hingson, M, I C, H, A, E, L, H, I N, G, s, O, n.com. Love to hear from you. Love to get your thoughts. And we'll we'll value them a lot. And if you know people who ought to come on, please introduce us. But again, Dana, I want to thank you for being here. This has been absolutely a lot of fun, and hopefully we'll get to do it some more in the future. Dana Prenger 59:48 So thank you. Yes, this was great. Thank you, Michael, Michael Hingson 59:55 thank you for being here with me on unstoppable mindset. I hope to. Day's conversation left you with a fresh perspective, a new insight, or at least something worth thinking about if you're ready to go deeper into the ideas that shape how we see ourselves and others, I have a free gift for you. Head over to Michael hingson.com and download my free ebook blinded by fear, it explores the invisible beliefs that hold us back and shows you how to reframe them so you can move forward with clarity and confidence. Be sure to subscribe to our podcast, leave a review and share this show with someone who can use a reminder that growth starts with mindset. When people think differently, we all move forward together. Thanks again for listening, keep learning, keep questioning and keep choosing to live with an unstoppable mindset. You you.
Your All-Access Pass to the Marching Arts.Marching band drill design is evolving—and OpenMarch is helping lead that change.In this episode of On A Water Break, we sit down with Alex Dumouchelle, Founder & Lead Developer of OpenMarch, and Aleksi Saario, OpenMarch's Marketing Manager, to talk about how their free, open-source drill writing platform is changing access, collaboration, and creativity in the marching arts.This conversation digs into where OpenMarch started, why open-source matters, how real programs are already using it, and what the future of drill design could look like when more designers actually have access to the tools.In this episode: How OpenMarch got started Why open-source matters in the marching arts How the platform lowers barriers for designers and educators Real-world use in marching arts programs What's next for OpenMarchFeatured Guests:Alex Dumouchelle — Founder & Lead Developer, OpenMarchAleksi Saario — Marketing Manager, OpenMarchFind OpenMarch:Website: https://openmarch.comTeam / About: https://openmarch.com/about/Instagram: https://www.instagram.com/openmarchappYouTube: https://www.youtube.com/channel/UCtDQuvHRnj-GQ_GrNbpNYhQHosts:Joey Montes — https://www.instagram.com/marchingbymontesRicardo Robinson-Shinall — https://www.instagram.com/ricardorrobinsonFollow On A Water Break:Instagram: https://www.instagram.com/onawaterbreakFacebook: https://www.facebook.com/onawaterbreakTikTok: https://www.tiktok.com/@onawaterbreakListen Everywhere:https://plinkhq.com/i/1653637341?to=pageWatch More OAWB:Weekly Episodes: https://youtube.com/playlist?list=PL600p0k2IuT4vhEIgopl8XDO-pU3YOR77OAWB With: https://youtube.com/playlist?list=PL600p0k2IuT5c48Q_cvR1ATvbaQ1QGcN4Sponsor:Guard Closet: https://www.guardcloset.comGot a question or want to be on the show?Email: onawaterbreakpodcast@gmail.com
Amy Beadle, Marketing Manager for Visit Springfield, joins Lisa Dent to share Springfield is celebrating the 100th anniversary of the legendary Route 66! Learn more and find Visit Springfield’s list of Route 66 Centennial co-branded events, plus the Route 66 Itinerary, at visitspringfieldillinois.com!
Recorded live for the first time at the 7th Digital for SMEs (D4SME) Roundtable, this special episode is hosted by Shayne MacLachlan and Alix Philouze. While 61% of SMEs report using AI, three quarters remain beginners, highlighting a gap between adoption and confidence. Joined by entrepreneurs Regitze Vestergaard Jacobsen, Robyn Baker and Leonardo Baggiani, the discussion explores how small businesses are experimenting with AI, managing cyber risks, navigating costs and skills gaps, and protecting jobs, identity and the human touch. A candid, on the ground conversation to explore what matters most to entrepreneurs facing these challenges today. Hosts: Shayne MacLachlan, Public Affairs and Communications Manager at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities. Alix Philouze is a communications co-ordinator at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities, where she works with both the SME and Entrepreneurship division and the Cities, Urban Policies and Sustainable Development division. She holds a degree in European Studies from Trinity College Dublin. Guests: Robyn Baker | https://www.linkedin.com/in/robyn-baker-257924396/ Robyn Baker is an entrepreneur based in The Netherlands who loves supporting small businesses succeed on competitive eCommerce marketplaces. Through her business Unicorn Copy & Strategy, she provides the written and photo content needed to launch products online with a focus on AI optimization to maximize product visibility and brand growth. Leonardo Baggiani | https://www.linkedin.com/in/leonardo-baggiani-488216116/ A former Chef, Leonardo Baggiani transitioned to management to ensure business resilience. Leveraging an Agronomy degree and Food Quality Master, he directs cultural-site cafés through public-sector collaborations. His human-scale approach prioritizes staff well-being, promoting the vital social essence of traditional neighborhood hubs also in tourist areas. Regitze Vestergaard Jacobsen | https://www.linkedin.com/in/regitze-vestergaard-jacobsen-12025b97/ Regitze Vestergaard Jacobsen is a Sales and Marketing Manager in the Danish hospitality sector at Hotel Gl. Skovridergaard and Conference Center, where she works hands-on with AI to turn digital potential into real business value. She focuses on saving time, personalising guest experiences, and improving visibility. Her core belief is clear: technology should support people, not replace them, and be simple enough for SMEs to actually use. To know more about the D4SME network https://www.oecd.org/en/networks/oecd-digital-for-smes-global-initiative.html For the latest SMEs policy https://www.oecd.org/en/publications/empowering-smes-in-the-age-of-ai_bf5a9816-en.html To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/ To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters #oecdpodcast #oecd #ocde #SMEs #AI #business #digital
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