Podcasts about marketing managers

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The Valley Today
Run, Explore, Celebrate: Inside FredCo Parks Winter Activities

The Valley Today

Play Episode Listen Later Nov 7, 2025 26:44


When the temperature drops and snowflakes start to fall, many assume that local parks and recreation departments take a well-deserved break. However, as Valley Today host Janet Michael discovers in her lively conversation with Jeremy Sanders, Marketing Manager for Frederick County Parks and Recreation, winter is anything but a slow season. Instead, the department ramps up its offerings, ensuring that residents of all ages have plenty of opportunities to stay active, engaged, and connected. The Winter Guide: A Treasure Trove of Activities At the heart of their conversation is the newly released Winter Guide, available both online and soon in print. This comprehensive resource is packed with information about upcoming races, trips, crafting workshops, and sports leagues. Jeremy emphasizes that the guide is designed to appeal to a wide range of interests, from seniors looking for social activities to families seeking ways to get out of the house during the colder months. Notably, the guide also highlights job opportunities for teens and young adults, providing a gateway into the world of parks and recreation. Signature Events: From Turkey Trots to Winter Wonderland Transitioning from the guide's overview, Janet and Jeremy dive into some of the season's most anticipated events. The Thanksgiving Day 5K, a beloved local tradition, has grown so popular that it sold out last year, prompting organizers to raise the participation cap for this year's race. Jeremy shares the behind-the-scenes logistics of managing such a large event, from volunteer coordination to ensuring enough t-shirts and medals for all runners. The race isn't just for adults—kids can join in the fun with their own "tot trot," making it a true family affair. Following Thanksgiving, the excitement continues with Winter Wonderland at Clearbrook Park, now celebrating its 25th anniversary. This walk-through light display features festive activities, food trucks, live music, and even pony rides. Jeremy notes that the event has evolved to include selfie stations and crafting opportunities, ensuring that there's something for everyone, whether you have young children or are simply young at heart. Community Input and Creative Programming One of the most engaging aspects of the conversation is the discussion about how new programs are developed. Jeremy reveals that many ideas originate from staff members' personal interests or from suggestions by community members. For example, after attending a conference, Jeremy was inspired to introduce "letterboxing," a creative outdoor activity similar to geocaching, to the local parks. This openness to innovation ensures that the department's offerings remain fresh and relevant. Trips, Tours, and Togetherness Beyond local events, Frederick County Parks & Rec organizes a variety of trips throughout the winter. Whether it's a bus ride to a Penn State football game, a shopping excursion to New York City, or a visit to the Polar Express Ice Show, these outings provide residents with hassle-free ways to explore new places and make new friends. Janet and Jeremy both agree that the camaraderie of group travel adds an extra layer of enjoyment to these experiences. Staying Informed and Getting Involved To keep the community informed, the department offers an email newsletter, the "Rec Reminder," which highlights upcoming deadlines and new programs. Registration for events and activities is streamlined through the department's website, making it easy for residents to sign up and even add events directly to their digital calendars. Looking Ahead: A Season of Connection As the conversation wraps up, Janet and Jeremy reflect on the importance of community, tradition, and adaptability. Whether you're lacing up your sneakers for a 5K, crafting a holiday wreath, or simply enjoying a stroll through Winter Wonderland, Frederick County Parks & Rec ensures that winter is a season to remember. With a blend of beloved traditions and innovative new offerings, the department continues to bring people together—proving that, in Frederick County, the fun never freezes.

The Marketing Movement | Ignite Your B2B Growth
B2B Growth: Fundamentals and Future

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Nov 4, 2025 83:23


Megan Bowen, CEO of Refine Labs, shares the core fundamentals behind modern B2B growth. She explains how buyer behavior has shifted, how marketing must evolve, and what it takes to build a profitable, scalable go-to-market engine rooted in focus, data, and customer understanding.Topics CoveredEvolution of B2B buying: analog → website → dark social → AI era.Aligning go-to-market around buyer behavior.Ideal Customer Profile (ICP) definition and validation.Strategic narrative development using Andy Raskin's framework.The “Brand, Demand, Expand” model for growth.Simplifying measurement: attribution, share of search, and split-the-funnel analysis.Sales and marketing alignment through shared goals and accountability.Building efficient, profitable revenue systems.Questions This Video Helps AnswerHow has B2B buying behavior evolved and what does it mean for marketers?What are the most important elements of a modern go-to-market strategy?How can you define and operationalize an ideal customer profile?What is a strategic narrative and how does it drive company alignment?How should marketing and sales collaborate to achieve efficient growth?What metrics actually matter when measuring pipeline performance?Jobs, Roles, and Responsibilities MentionedCEO, CMO, VP of Sales, RevOps Lead, Account Manager, Customer Success Manager, Marketing Manager, BDR/SDR, Product Manager, Private Equity Partner, Founder.Key TakeawaysFocus beats complexity: simplify your go-to-market strategy around what works.The best companies deeply understand buyer behavior shifts and adapt early.A validated, data-driven ICP ensures efficiency and profitable growth.A strong strategic narrative, backed by leadership, drives internal and external alignment.Growth requires balanced investment in brand, demand, and expansion.Align marketing, sales, and finance goals to create predictable, sustainable performance.Measurement should prioritize insight and decision-making over vanity metrics.

Marketing B2B Technology
Mastering Social Media in B2B – Emily Thompson – CoSchedule

Marketing B2B Technology

Play Episode Listen Later Nov 4, 2025 29:06


Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media content. She explains how marketers can use content pillars, batching, and realistic posting goals to stay organised and authentic, and explores the differences between B2B and B2C strategies—where creativity and trust are key to engagement and long-term success. Emily also highlights how CoSchedule's AI-driven workflows help teams streamline planning, automate repetitive tasks, and maintain a consistent publishing cadence across channels—all within a single, easy-to-manage platform.   About CoSchedule CoSchedule is the marketing industry's leading provider of content calendar, content optimization, and marketing education products. Its dynamic family of agile marketing management products serve more than 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value. Collectively, CoSchedule products empower nearly 100,000 marketers to complete more high-quality work in less time. As recognized with accolades from Inc. 5000, Gartner's Magic Quadrant, and G2Crowd, CoSchedule is one of the most valued companies its customers recommend. To learn more about CoSchedule, visit https://coschedule.com   About Emily Thompson Emily Thompson recently joined CoSchedule as Marketing Manager, after two decades in B2B and B2C marketing content strategy. When people don't know what that means, she describes herself as the one who helps businesses answer the questions, "What needs to be said and how do we say it?" For her, there's nothing more exciting than seeing marketing messaging land with precision and impact. Except maybe 49er football.   Time Stamps 00:00:18 - Meet Emily Thompson from CoSchedule 00:02:31 - Overview of CoSchedule's Product 00:06:26 - AI Integration at CoSchedule 00:08:07 - B2B vs. B2C Marketing Perspectives 00:12:04 - Common Mistakes in Social Media Marketing 00:14:00 - Empowering Employees to Post on Social Media 00:16:48 - Measuring Success in Social Media 00:25:16 - Best Marketing Advice Received 00:28:03 - Closing Remarks and Contact Information   Quotes "The number one thing I say about AI is it's only as smart as the person who's talking to it." Emily Thompson, Marketing Manager at CoSchedule. "CoSchedule just does it all in one. So it's a great tool reduction software and really affordable option for marketers as budgets are shrinking and we need to work smarter and faster." Emily Thompson, Marketing Manager at CoSchedule. "At the end of the day, you're creating trust and building relationships with your audience, whether you are B2B or B2C." Emily Thompson, Marketing Manager at CoSchedule.   Follow Emily: Emily Thompson on LinkedIn: https://www.linkedin.com/in/emily-thompson-68468084/ CoSchedule website: https://coschedule.com/ CoSchedule on LinkedIn: https://www.linkedin.com/company/coschedule/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

The Best of Azania Mosaka Show
Tech Feature: The tech behind toy forecasting

The Best of Azania Mosaka Show

Play Episode Listen Later Nov 4, 2025 10:20 Transcription Available


Relebogile Mabotja speaks to Catherine Jacoby the Marketing Manager at Toys R Us South Africa about the tech behind toy forecasting. 702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure. Thank you for listening to a 702 Afternoons with Relebogile Mabotja podcast. Listen live on Primedia+ weekdays from 13:00 to 15:00 (SA Time) to Afternoons with Relebogile Mabotja broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/2qKsEfu or find all the catch-up podcasts here https://buff.ly/DTykncj Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

Humans of Martech
194: Jane Menyo: How Gong democratized customer proof with AI research and standardized prompts

Humans of Martech

Play Episode Listen Later Nov 4, 2025 53:00


What's up everyone today we have the pleasure of sitting down with Jane Menyo, Sr. Director, Solutions & Customer Marketing @ Gong.(00:00) - Jane-audio (01:01) - In This Episode (04:43) - How Solutions Marketing Turns Customer Insights Into Strategy (09:22) - Using AI to Mine Real Customer Intelligence from Conversations (13:18) - Why Stitching Research Sequences Works in Customer Marketing (17:09) - Using AI Trackers to Uncover Buyer Behavior in Sales Conversations (23:21) - How Standardized Prompts Improve Sales Enablement Systems (29:43) - Building Messaging Systems That Scale Across Industries (34:15) - How Gong's Research Assistant Slack Bot Delivers Instant Customer Proof (38:26) - Avoiding Mediocre AI Marketing Research (43:42) - Why Customer Proof Outperforms AI-Generated Marketing (45:41) - Why Rest Strengthens Creative Output in Marketing Summary: Jane built her marketing practice around listening. At Gong, she turned raw customer conversations into a live feedback system that connects sales calls, product strategy, and messaging in real time. Her team uses AI to surface patterns from the field and feed them back into content that actually reflects how people buy. She runs on curiosity and recovery, finding her best ideas mid-run. In a world obsessed with producing more, Jane's work reminds marketers to listen better. The smartest strategies start in the quiet moments when someone finally hears what the customer's been saying all along.About JaneJane Menyo leads Solutions and Customer Marketing at Gong, where she's known for fusing strategy with storytelling to turn customers into true advocates. She built Gong's customer marketing engine from the ground up, scaling programs that drive adoption, retention, and community impact across the company's revenue intelligence ecosystem.Before Gong, Jane led customer and solutions marketing at ON24, where she developed go-to-market playbooks and launched large-scale advocacy initiatives that connected customer voice to product innovation. Earlier in her career, she helped shape demand generation and brand strategy at Comprehend Systems (a Y Combinator and Sequoia-backed life sciences startup) laying the operational groundwork that fueled growth.A former NCAA All-American and U.S. Olympic Trials contender, Jane brings a rare blend of discipline, creativity, and competitive energy to her leadership. Her approach to marketing is grounded in empathy and powered by data; a balance that turns customer stories into growth engines.How Solutions Marketing Turns Customer Insights Into StrategyJane's role at Gong evolved from building customer advocacy programs to leading both customer and solutions marketing. What began as storytelling and adoption work expanded into shaping how Gong positions its products for different personas and industries. The shift moved her from celebrating customer wins to architecting how those wins inform the company's broader go-to-market strategy.Persona marketing only works when it goes beyond demographics and titles. Jane treats it as an operational system that connects customer understanding with product truth. Her team studies how real people use Gong, where they get stuck, what outcomes they care about, and how their teams actually make buying decisions. Those details guide every message Gong sends into the market. It is a constant feedback loop that keeps the company close to how customers think and work.Her solutions marketing team functions like a mirror to product marketing. Product marketers focus on what the product can do, while Jane's team translates that into why it matters to specific audiences. They do not write from feature lists. They write from the field. When a sales manager spends half her day in Gong but still struggles to coach reps efficiently, Jane's team crafts stories and materials that speak directly to that pain. The goal is to make every communication feel like it was written from inside the customer's daily workflow.“Our work is about meeting customers where they are and helping them get to outcomes faster,” Jane said.That perspective only works when every team in the company has equal access to the customer's voice. Gong's own technology makes that possible. Conversations, feedback, and usage patterns are captured and shared automatically, so customer knowledge is no longer limited to those on the front lines. Jane's group uses that visibility to deepen persona profiles, test new positioning, and identify emerging trends before they reach scale. It makes the company more responsive and keeps messaging grounded in real behavior instead of assumption.For anyone building customer marketing systems, the lesson is practical. Treat persona development as a live system, not a static report. Use customer data to update your understanding regularly. Create tools that let everyone in your company hear what customers say in their own words. That way you can write content, sales materials, and product messaging that actually aligns with how people buy, not how you wish they did.Key takeaway: Persona marketing works when it functions as an always-on loop between customer data and company action. Map real behaviors, refresh those insights often, and share them widely. When everyone in your company hears the customer directly, you can shape messaging that feels relevant, personal, and authentic. That way you can scale customer understanding instead of guessing at it.Using AI to Mine Real Customer Intelligence from ConversationsAI is reshaping how teams understand their customers. Jane uses it as a force multiplier for customer research, not a replacement for human interpretation. Her process starts inside Gong's platform, where every call, email, and deal interaction holds untapped evidence of what customers actually think. Instead of relying on small surveys or intuition, her team digs into those real conversations to extract patterns that explain why deals move forward or stall.When the team explores a new persona or market, they begin with what customers have already said. They gather every interaction tied to that persona and run it through a standardized set of research questions. In one project focused on CIOs, Jane's team analyzed hundreds of calls to understand how these executives engage in deals. They wanted to know what information CIOs request, what they challenge, and how their questions differ from other buyers.“We were able to run a series of questions across hundreds of calls and get standardized insights in a couple of days,” Jane said. “That changed the tempo of how we learn.”Once they finish mining internal conversations, they widen their view to external data. They use AI tools like ChatGPT to scan analyst reports, trade publications, and articles that mention the same personas. That process identifies what topics are rising in the market and how those trends align with what Gong's customers are discussing in their calls. The result is a dual-layered map of reality: what customers say in private conversations and what the market signals in public forums.This kind of research produces better decisions because it pairs scale with nuance. AI speeds up analysis across thousands of data points, but empathy gives meaning to those patterns. That way you can identify where customer perception shifts are happening and adjust messaging, enablement, or product focus before the market catches up.Key takeaway: Use AI to process the noise, not to replace your judgment. Start with the data you already have; call recordings, customer emails, and deal transcripts, and create a structured framework for what you want to learn. Th...

Bankadelic: The colorful side of finance
EPISODE 205: THE 2025 BANKADELIC HALLOWEEN SPOOKTACULAR

Bankadelic: The colorful side of finance

Play Episode Listen Later Oct 31, 2025 23:02


Once again, Lou Carlozo rises from the pumpkin patch to bring you yet another Bankadelic Halloween Spooktacular. This year, we visit many different kinds of ghosts: Why is AI haunting so many financial institutions? Will the loan climate finally break through all the thunder and lightning? And if there are friendly ghosts on the horizon, what might they be? It's a fabulous cast of FI wizards … and a quartet of goblins (not so welcome, perhaps) from the Bankadelic Voice Character Crypt. Our special guests: Sarah Koulogeorge, Director of Business Development, Casca Richard Guillot, President, BAFS Samy Kogan, Vice President of Product Management, Swivel Caleb Stevens, Vice President - Marketing Manager of Capital Markets & Correspondent Banking, SouthState Bank

Cierre de mercados
Cierre de Mercados 31/10/2025

Cierre de mercados

Play Episode Listen Later Oct 31, 2025 53:59


La Asamblea Nacional francesa debate este viernes la suspensión de la reforma de las pensiones y el “polémico” impuesto Zucman, que grava a los más ricos, las dos condiciones impuestas por los socialistas para no presentar una moción de censura contra el primer ministro Sébastien Lecornu. En clave macro, la inflación europea sigue sin dar sustos: en octubre, el IPC se relajó hasta el 2,1% interanual. De vuelta a la actualidad nacional, España bate récord de turistas extranjros y su gasto toca máximos hasta septiembre. Y el gobierno evita posicionarse sobre la petición de prórroga de Almaraz solicitada formalmente por las eléctricas ayer jueves. Entrevistaremos a Iván Pulido, Marketing Manager de Rodilla, para hablar de cómo preparan Halloween con un mini sándwich dulce artesano y de edición limitada. Y aparte de Halloween, mañana es Día de Todos los Santos y Viena Capellanes amplía la venta de sus buñuelos con los sabores más innovadores. La actualidad la debatiremos con Juan Iranzo, catedrático de Economía Aplicada de la UNED.

The M Word - Uncensored Conversations On Marketing
When to Crowdsource Your Brand and When Not To

The M Word - Uncensored Conversations On Marketing

Play Episode Listen Later Oct 30, 2025 10:07


Crowdsourcing can be an effective way to engage your audience, but when it comes to defining your brand, it isn't always the best strategy. In the latest episode of Inside Strategy, Jennifer Mulchandani, CEO, and Antra Montmarquet, Marketing Manager at Arlington Strategy, discuss when crowdsourcing works and when it can backfire. The post When to Crowdsource Your Brand and When Not To first appeared on Arlington Strategy.

ChinaHotPod
Episode 164 - Deep Dive: Made for China: Vom deutschen Weltmarktführer zum lokalen Liebling

ChinaHotPod

Play Episode Listen Later Oct 30, 2025 94:17


China ist der größte und dynamischste Konsummarkt der Welt – aber auch der herausforderndste für deutsche Marken. Warum scheitern so viele etablierte Unternehmen mit ihrer "German-Engineering"-Story? Und wie gelingt es stattdessen, eine echte emotionale Bindung zum chinesischen Kunden aufzubauen? In dieser Deep-Dive Episode bekommst du die Antworten aus erster Hand. Zu Gast sind Axel Kruse, seit 20 Jahren China-Veteran von Adidas bis Metro und heute gefragter Berater, und Zenon Pagliero, der als Marketing-Manager die Traditionsmarke Leuchtturm1917 in Shanghai zum Leben erweckt. Gemeinsam decken sie auf: Warum klassisches B2B-Marketing in China nicht mehr ausreicht – und was der Mittelstand jetzt wissen MUSS. Die größten Fehler bei der Marktpositionierung – und wie du sie vermeidest. Die konkreten Kanäle und Strategien, die heute wirklich funktionieren (jenseits von Klischees). Die geheime Zutat: Wie du eine deutsche Marke so anpasst, dass sie in China nicht nur bekannt, sondern auch geliebt wird. Perfekt für alle Führungskräfte und Marketing-Verantwortlichen in deutschen Unternehmen, die verstehen wollen, wie man im chinesischen Dschungel nicht untergeht, sondern zum Straßenfeger wird. Jetzt reinhören und den China-Code knacken!

Humans of Martech
193: David Joosten: The Politics and architecture of martech transformation

Humans of Martech

Play Episode Listen Later Oct 28, 2025 63:09


What's up everyone, today we have the pleasure of sitting down with David Joosten, Co-Founder and President at GrowthLoop and the co-author of ‘First-Party Data Activation'.(00:00) - Intro (01:02) - In This Episode (03:47) - Earning The Right To Transform Martech (08:17) - Why Internal Roadshows Make Martech Wins Stick (10:52) - Architecture Shapes How Teams Move and What They Believe (16:25) - Bring Order to Customer Data With the Medallion Framework (21:33) - The Real Enemy of Martech is Fragmented Data (28:39) - Stop Calling Your CRM the Source of Truth (34:47) - Building the Tech Stack People Rally Behind (38:18) - Why Most CDP Failures Start With Organizational Misalignment (44:18) - Why Tough Conversations Strengthen Lifecycle Marketing (55:15) - Why Experimentation Culture Strengthens Martech Leadership (01:00:00) - How to Use a North Star to Stay Focused in Leadership Summary: David learned that martech transformation begins with proof people can feel. Early in his career, he built immaculate systems that looked impressive but delivered nothing real. Everything changed when a VP asked him to show progress instead of idealistic roadmaps. From that moment, David focused on momentum and quick wins. Those early victories turned into stories that spread across the company and built trust naturally. Architecture became his silent advantage, shaping how teams worked together and how confidently they moved. About DavidDavid is the co-founder of GrowthLoop, a composable customer data platform that helps marketers connect insights to action across every channel. He previously worked at Google, where he led global marketing programs and helped launch the Nexus 5 smartphone. Over the years, he has guided teams at Indeed, Priceline, and Google in building first-party data strategies that drive clarity, collaboration, and measurable growth.He is the co-author of First-Party Data Activation: Modernize Your Marketing Data Platform, a practical guide for marketers who want to understand their customers through direct, consent-based interactions. David helps teams move faster by removing data friction and building marketing systems that adapt through experimentation. His work brings energy and empathy to the challenge of modernizing data-driven marketing.Earning The Right To Transform MartechEvery marketing data project starts with ambition. Teams dream of unified dashboards, connected pipelines, and a flawless single source of truth. Then the build begins, and progress slows to a crawl. David remembers one project vividly. His team at GrowthLoop had connected more than 200 data fields for a global tech company, yet every new campaign still needed more. The setup looked impressive, but nothing meaningful was shipping.“We spent quarters building the perfect setup,” David said. “Then the VP of marketing called me and said, ‘Where are my quick wins?'”That question changed his thinking. The VP wasn't asking for reports or architecture diagrams. He wanted visible proof that the investment was worth it. He needed early wins he could show to leadership to keep momentum alive. David realized that transformation happens through demonstration, not design. Theoretical perfection means little when no one in marketing can point to progress.From then on, he started aiming for traction over theory. That meant focusing on use cases that delivered impact quickly. He looked for under-supported teams that were hungry to try new tools, small markets that moved fast, and forgotten product lines desperate for attention. Those early adopters created visible success stories. Their enthusiasm turned into social proof that carried the project forward.Momentum built through results is what earns the right to transform. When others in the organization see evidence of progress, they stop questioning the system and start asking how to join it.Key takeaway: Martech transformations thrive on proof, not perfection. Target high-energy teams where quick wins are possible, deliver tangible outcomes fast, and use that momentum to secure organizational buy-in. Transformation is granted to those who prove it works, one visible success at a time.Why Internal Roadshows Make Martech Wins StickAn early martech win can disappear as quickly as it arrives. A shiny dashboard, a clean sync, or a new workflow can fade into noise unless you turn it into something bigger. David explains that the real work begins when you move beyond Slack celebrations and start building visibility across the company. The most effective teams bring their success to where influence actually happens. They show up in weekly leadership meetings for sales, data, and marketing, and they connect their progress to the company's larger mission. That connection transforms an isolated result into shared purpose.“If you can get invited to those regular meetings and actually tie the win back to the larger vision, you'll bring people along in a much bigger way,” David said.The mechanics of this matter. A martech team can create genuine momentum by turning their story into a live narrative that other departments care about. Each meeting becomes a checkpoint where others see how their world benefits. Instead of flooding channels with metrics, show impact in person. When people see faces, hear real stories, and feel included in the mission, adoption follows naturally.David has seen that the most credible voices are not the ones who built the system, but those who benefited from it. He encourages marketers to bring those users along. When a sales manager or a CX leader shares how a workflow saved hours or unlocked new visibility, trust deepens. One authentic endorsement in a meeting will do more for your reputation than a dozen slide decks.Momentum also depends on rhythm. Passionate advocates move ideas forward, not mass announcements. David's playbook involves building a few strong allies who believe in your work, keeping promises, and maintaining a consistent drumbeat of delivery. Predictable progress creates confidence, and confidence earns permission to take bigger swings next time.Key takeaway: Wins that stay private fade fast. Present them live, in front of the right rooms, and connect them to the company's shared mission. Bring along the people most impacted to tell their side of the story, and focus on nurturing a few genuine allies instead of broadcasting to everyone. That way you can turn one early success into a pattern of momentum that fuels every project that follows.Architecture Shapes How Teams Move and What They BelieveTechnology architecture does more than keep the lights on. It defines how much teams trust each other, how quickly they adapt, and how confidently a brand competes. David describes it as invisible scaffolding, the kind that quietly dictates how an organization moves. Once the systems are in place, the defaults harden into habits. Those habits shape behavior long after anyone remembers who set them.“People can get used to almost anything,” David said. “You acquire habits from architectural decisions made long ago, and it's not conscious. You just walk into the context and act within it.”That pattern shows up inside every marketing organization. Data teams often build for accuracy and control, while marketers push for agility and access. The architecture decides which side wins. When the design prioritizes risk management, marketers spend months waiting for queries to be approved. When it prioritizes freedom without governance, trust breaks down the first time a campaign misfires. Neither version scales.Composable system...

Humble Brags and Shopping Bags
Okanui | How this Australian legacy brand continues to make waves 45+ years on

Humble Brags and Shopping Bags

Play Episode Listen Later Oct 23, 2025 37:22


In this episode, we caught up with Wendy, Founder of Okanui, and Tom, their Marketing Manager, to dive deep into six decades of legacy, innovation and growth. They share the story behind Okanui's physical footprint, how they've approached store openings, leveraged customer data to shape their next moves, and kept the brand relevant in a fast-evolving retail landscape. Whether you're curious about building brand heritage, scaling with intention, or turning brick-and-mortar into a powerful hub, Wendy and Tom's insights will leave you inspired.

The Marketing Millennials
How to Build Marketing Systems That Actually Work with Erika Storli, Senior Product Marketing Manager at Trello | Ep. 359

The Marketing Millennials

Play Episode Listen Later Oct 22, 2025 36:03


Ever felt like your to-do list was running your life instead of the other way around?  This week, Tamara sits down with Erika from Trello, who went from being part of a 10-person product marketing team to leading a two-person powerhouse and somehow became more productive in the process. They unpack how to set real boundaries, build systems that scale (without burning out), and turn chaos into clarity. From choosing the right tools and saying no to endless Slack pings, to developing intentional rituals and co-creating SLAs across teams, Erika shares practical ways to bring sanity back to your workflow. If you've ever wrestled with a launch that didn't hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you.  Follow Erika: LinkedIn: https://www.linkedin.com/in/erika-storli/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sanford Says
Sanford Says Public Works and Utilities Update

Sanford Says

Play Episode Listen Later Oct 22, 2025 36:00


In this episode of Sanford Says our Public works and Utilities Director Brynt Johnson and Plants Manager Richard Casella sit down with Lisa Holder Communications and Marketing Manager to discuss the updates regarding the odor issue and repairing of the wastewater treatment plant.

The Modern Hotelier
#222: How Coffee Can Increase Revenue & Guest Experience | with Gage Johnston

The Modern Hotelier

Play Episode Listen Later Oct 21, 2025 30:21


Ever wondered how a world-class coffee program can transform a boutique hotel's guest experience and boost revenue? In this episode, hosts David M. and Steve Carran sit down with Gage Johnston, Marketing Manager at Dalla Corte, to explore the art and science of coffee in hospitality. Gage shares his incredible journey in the coffee industry—from barista roles in California to launching his own startup, leading coffee programs for 300+ baristas, and now shaping B2B coffee solutions with Dalla Corte.Discover insights on:How coffee programs elevate guest experiences in boutique and independent hotelsCommon mistakes hotels make when implementing coffee programsThe role of automation and technology in modern coffee operationsTrends to watch in 2026, including hyper-personalization and premium experiencesTips for designing convenient, innovative, and guest-focused coffee programsIf you're in hospitality, hotel management, or F&B, this episode is packed with actionable strategies to create memorable guest experiences and boost on-premises revenue.Watch the FULL EPISODE on YouTube: https://youtu.be/nxS-CPw7a7YLinks:Gage on LinkedIn: https://www.linkedin.com/in/gage-johnston-b59086229/Dalla Corte: https://dallacorte.com/usa/For full show notes head to: https://themodernhotelier.com/episode/222Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

The Clement Manyathela Show
Health and wellness: Multivitamins and how they can combat year-end fatigue 

The Clement Manyathela Show

Play Episode Listen Later Oct 21, 2025 7:17 Transcription Available


Clement Manyathela speaks to Kirana Ramsunder, Marketing Manager at Inova Pharmaceuticals on how multivitamins can help combat year end fatigue.The Clement Manyathela Show is broadcast on 702, a Johannesburg based talk radio station, weekdays from 09:00 to 12:00 (SA Time). Clement Manyathela starts his show each weekday on 702 at 9 am taking your calls and voice notes on his Open Line. In the second hour of his show, he unpacks, explains, and makes sense of the news of the day. Clement has several features in his third hour from 11 am that provide you with information to help and guide you through your daily life. As your morning friend, he tackles the serious as well as the light-hearted, on your behalf. Thank you for listening to a podcast from The Clement Manyathela Show. Listen live on Primedia+ weekdays from 09:00 and 12:00 (SA Time) to The Clement Manyathela Show broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/XijPLtJ or find all the catch-up podcasts here https://buff.ly/p0gWuPE Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

Humans of Martech
192: Angela Vega: Expedia's Martech leader on ADHD, discernment, and the art of picking battles in martech

Humans of Martech

Play Episode Listen Later Oct 21, 2025 66:04


What's up everyone, today we have the pleasure of sitting down with Angela Vega, Director, Capabilities and Operations at Expedia Group.(00:00) - ‌Intro (01:18) - In This Episode (04:55) - Building an ADHD Techstack (11:11) - Why ADHD Shapes Better Decision-Making in Marketing Operations (19:06) - How to Turn ADHD Patterns Into Martech Leadership Strengths (23:38) - Why ADHD Helps Marketers Build Better Systems (31:25) - Building a Bridge Between Strategy and Execution in Marketing Ops (37:21) - Execution Defines Whether Ideas Live or Die (41:19) - Why Recent Execution Experience Builds Better Marketing Leaders (46:09) - How to Build Discernment in Martech Leadership (52:52) - Energy Economics for Marketing Ops Leaders (01:00:39) - How to Build a Personal Growth Formula in Marketing Leadership Summary: Angela built her ADHD tech stack as a way to survive the noise in her own head, turning distraction into design. Her workflow (Offload, Shape, Prototype, Loop, and Anchor) channels restless thought into motion through AI tools like Whisper and GPT. After her second pregnancy and a diagnosis that reframed her chaos, Angela stopped fighting her wiring and built systems that worked with it. Her fast, pattern-driven brain now thrives in marketing operations, where complexity rewards connection. She reads emotion like data, earning trust through clarity and transparency, and reminds leaders that execution, not strategy decks, moves companies forward. These days she measures success in energy and her mantra is “It's just marketing, we're not in the ER”.About AngelaAngela Vega has spent over 13 years in FinTech, health, and travel, she has unified global martech stacks, accelerated execution ninefold, and led CRM for Expedia, Vrbo, and Hotels.com, supporting over a billion monthly customer interactions. Her leadership grows both teams and ideas. She blends creative intuition with operational rigor, translating insight into systems that last. As a late-diagnosed ADHD professional, she experiments with AI to help neurodivergent leaders thrive, proving that marketing can be both human and scalable.Building an ADHD TechstackAngela built her ADHD Tech Stack to make her brain an ally instead of a hurdle. The system blends ADHD science with AI practicality, turning common executive function challenges into structured momentum. Each part of her workflow (Offload, Shape, Prototype, Loop, and Anchor) acts as a circuit for channeling mental noise into clarity. It is both a workflow and a survival strategy for people who juggle too many tabs at once, whether they are digital or mental.Her starting point came from frustration. Lists, sticky notes, and phone alarms worked for a while but always hit a ceiling. The real struggle was never remembering to do things but figuring out where to start. Executive function is about getting from idea to action, and for ADHD professionals, that gap can feel massive. Angela found her bridge in AI tools that could listen, capture, and organize her thinking in real time. Whisper transcribes her thoughts. GPT shapes them into frameworks. Gemini helps her plan and communicate with clarity.“I talk out loud all the time. Instead of saying things into the abyss, I say them into AI,” Angela said. “One system holds my to-dos, another handles updates for my boss, and another helps me break big goals into smaller steps.”Her stack follows five steps that anyone can adapt:Offload: Speak or type ideas into AI to clear mental clutter.Shape: Ask AI to sort and group ideas into logical categories.Prototype: Turn thoughts into quick drafts or mockups to trigger dopamine and action.Loop: Use AI for feedback, reflection, and gentle nudges that replace self-criticism.Anchor: Set reminders, templates, and adaptive systems that help you return to projects smoothly.Angela's framework works because it aligns tools with real human behavior instead of forcing people into rigid systems. The design rewards momentum over perfection. It gives permission to think out loud, change direction, and experiment without shame. Every ADHD brain operates differently, so every system should too. AI's flexibility makes that possible by turning scattered thoughts into structured workflows without losing the spark that drives creativity.Key takeaway: Treat productivity as a design challenge, not a discipline test. Use AI to capture ideas before they vanish, shape them into usable form, and build adaptive anchors that forgive interruptions. That way you can create a personal martech system that channels ADHD energy into consistent output, steady progress, and fewer moments of paralysis.Why ADHD Shapes Better Decision-Making in Marketing OperationsADHD rewires how people handle complexity, and marketing operations thrive on complexity. Angela discovered that her diagnosis reframed everything about her work and leadership. Years of restless multitasking, late-night thought spirals, and endless side projects suddenly made sense. Her mind was not unfocused. It was constantly building new connections, scanning for patterns, and searching for stimulation that most work environments suppress.Her diagnosis arrived during a storm of personal and professional change. After her second pregnancy, her coping systems stopped working. Therapy no longer grounded her, medication clashed with her body, and grief from losing her father-in-law blurred her focus. Meanwhile, the pressure at work continued to grow. Leadership demanded stability while her world spun faster each week. Reaching for help was not an act of surrender. It was a recalibration of survival.“I have a lot of thoughts in my head. It's sometimes super hard to fall asleep. I think of the twenty things that might go wrong and the hundred hobbies I have,” Angela said.When testing confirmed ADHD combined type, disbelief gave way to validation. The diagnosis gave shape to her chaos. She stopped labeling her quirks as flaws and started understanding them as traits with purpose. Her curiosity was a strength, not a distraction. Her brain thrived in dynamic systems where rules shifted and creativity met precision. That explained her pull toward marketing operations, where nothing stays still and every campaign or data sync has moving parts that need decoding.Angela began building systems that complemented her wiring instead of fighting against it. She used visual workflows to clear mental clutter, broke large tasks into tight sprints, and surrounded herself with teammates who balanced her energy with structure. ADHD did not make her less capable. It made her more adaptive. In a field that rewards fast problem-solving and parallel thinking, her mind became her greatest operational advantage.Key takeaway: ADHD changes how leaders process and prioritize information, and awareness turns that difference into strategy. Identify where your energy peaks and build workflows around those cycles. Use external systems to store what your brain refuses to hold. Protect deep-focus windows instead of forcing consistency. The goal is not to tame your wiring but to design with it, that way you can turn what once felt chaotic into sustainable momentum.How to Turn ADHD Patterns Into Martech Leadership StrengthsADHD often gets framed as distraction, but in martech leadership, it can function as accelerated pattern recognition. Angela's brain fires fast. She sees connections before most people finish explaining the problem. “I can jump from one topic to another pretty quickly because in my mind I've already created the five c...

Distress and Crisis Ontario
Episode 355: Archived Episode: On Silent Strokes, Impact /Awareness

Distress and Crisis Ontario

Play Episode Listen Later Oct 20, 2025 56:27


In this episode, Marissa Rasmussen, Communications and Marketing Manager at Distress and Crisis Ontario, talks with Cheryl Vanderveen, an expert in dementia care and Cognitive Behavioral Therapy, about the critical topic of Silent Strokes and their impact. Cheryl shares why raising awareness about Silent Strokes is essential and discusses how these often-overlooked strokes can lead to serious consequences, including post-stroke suicide. Tune in to learn more about recognizing the signs, supporting individuals at risk, and advocating for Silent Stroke awareness. To connect with support related to this episode, or for anything else going on in your life, please visit www.dcontario.org/locations to find your nearest Member centre. Many of our Member centres operate 24/7. Thank you for listening and we hope you'll join us again next week. If you would like to provide feedback on this episode, past episodes, or request future content, you can do so using the following link: https://forms.gle/o8yUPMss6wo8dP1X8

HVAC Know It All Podcast
The Press Fitting Tool for HVAC Techs to Save Time on Installs & Repairs - Jessica Slaughter Part 2

HVAC Know It All Podcast

Play Episode Listen Later Oct 19, 2025 20:43


In part 2 of this episode of the HVAC Know It All Podcast, host Gary McCreadie continues his discussion with Jessica Slaughter, Marketing Manager at RLS Rapid Locking System, about the growing use of press fittings in the HVAC industry. They talk about common pushbacks like tool cost and trust in the technology, and how RLS is working to address these concerns. Jessica explains how press fittings save time, improve safety, and are being used in everything from homes to data centers worldwide. This episode gives HVAC pros useful insights into the benefits and future of press technology. Gary and Jessica talk about how press fittings are changing the HVAC trade by saving time, cutting labor, and reducing fire risks. Jessica shares how RLS is working to make tools more affordable and fittings easier to get, while expanding their product line to help techs stay with press. They discuss common concerns like cost and trust, and how the press is now used in homes, data centers, hotels, and more. Jessica also explains how global use is growing and why education is key. They end with a fun idea to show press vs. braze speed in a live challenge. Expect to Learn: How press fittings save time and lower labor costs. Why tool cost and trust are key barriers to adoption. Press fittings are being used across the HVAC industry. How RLS is improving fitting availability and product range. Why Press is a strong option for service work and tight job sites. Episode Highlights: [00:00] - Intro to Jessica Slaughter in Part 02 [01:59] - Press vs. Braze Speed Challenge Idea [03:38] - Showing Time Savings and Proper Brazing Prep [05:01] - Main Pushbacks: Tool Cost and Trust Over Time [06:12] - Longevity, Refrigerant Shift, and Growing Trust in Press [10:48] - Press in Service Calls and Where It's Being Used Most [17:43] - Global Reach of RLS and Importance of Exposure This Episode is Kindly Sponsored by: Master: https://www.master.ca/ Cintas: https://www.cintas.com/ Cool Air Products: https://www.coolairproducts.net/ Property.com: https://mccreadie.property.com SupplyHouse: https://www.supplyhouse.com/tm Use promo code HKIA5 to get 5% off your first order at Supplyhouse! Follow the Guest Jessica Slaughter on: LinkedIn: https://www.linkedin.com/in/js212/ RLS Rapid Locking System: https://www.linkedin.com/company/rls-rapid-locking-system/ Website: RLS Rapid Locking System: https://www.rapidlockingsystem.com/ Follow the Host: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/

Do It Again But Better
"Dry Humper #2" - Do It Again But Better, Bridget Sweeney

Do It Again But Better

Play Episode Listen Later Oct 19, 2025 134:17


On this episode of Do It Again But Better, Jess chats to a true artistic all sort: actor, educator, director, marketing whizz, and gal about town, Bridget Sweeney. Working tirelessly in the Melbourne theatre scene, Bridge shares some of her stories—including her pitch perfect go-to audition song, the savage feedback an acting teacher once had for her, and how she rewrote a very popular magical tale to insert herself as the new love interest. Enjoy the tangents upon tangents in this episode as Jess and Bridge reminisce on the best of the forgotten 90s kids tv, which celebrity Harry you'd most want to have as your marriage celebrant, and what they got up to under the stage trapdoors in the 2024 season of Rhinoceros...Bridget Sweeney (she/her) is a professional silly goose with feathers in many pies — on stage, off stage, and behind the scenes. A graduate of the National Theatre Drama School, the Victorian College of the Arts, and the London Film Academy, she's now based in Naarm/Melbourne. Her work spans writing and performing weekly children's entertainment and teaching Shakespeare to teens. Bridget's eclectic creative life comes together under her brand artistic allsort — a home for all her artistic adventures, whether performing, directing, teaching, or producing. She is currently the Marketing Manager for Melbourne Shakespeare Company so you can generally find her staring through or at a screen (but preferably a stage). She takes particular delight in capturing moments from the stage for the socials… having created the marketing and content for Othello and other productions in MSC's recent seasons. Other recent credits include Assistant Director for Three Sisters (Theatre Works) and Twelfth Night (Melbourne Shakespeare Company), a performer with Complete Works Theatre Company in Twelfth Night, Much Ado About Nothing and Framework of Ideas and as Helena in A Midsummer Night's Dream (Sevenfold Theatre Company)… and crouching under the stage for Rhinoceros (Spinning Plates).Check out Bridget's many range of skills on her website https://artisticallsort.com/You can find Bridget on Instagram at @brsweeney and @artisticallsortYou can find your host, Jess Stanley, on Instagram at @jstanny or at www.jessicastanleyactor.comYou can check out Jess's theatre company, Spinning Plates Co. at @spinningplatesco or at www.spinningplatesco.comYou can follow the Do It Again But Better podcast at @doitagainbutbetterThis podcast was created, recorded and edited on the unceded lands of the Wurundjeri people of the Kulin Nation. Always was, always will be. Hosted on Acast. See acast.com/privacy for more information.

HVAC Know It All Podcast
The RLS Revolution in HVAC That's Dividing Techs and Changing Installs with Jessica Slaughter Part 1

HVAC Know It All Podcast

Play Episode Listen Later Oct 17, 2025 18:45


In this episode of the HVAC Know It All Podcast, host Gary McCreadie sits down with Jessica Slaughter, Marketing Manager at RLS Rapid Locking System. Jessica discusses the benefits of using press fittings in HVAC and refrigeration, explaining how they provide a safer, faster, and more efficient alternative to brazing. She shares insights into common mistakes technicians make when using press fittings, particularly the importance of proper preparation, cleaning, and deburring. Jessica also highlights the durability of RLS press fittings and their ability to withstand high pressures, ensuring long-term reliability in the field. Her advice helps contractors improve their processes and enhance customer satisfaction. In this episode, Jessica highlights how press fittings offer a faster, safer alternative to brazing in HVAC and refrigeration systems. She emphasizes the importance of proper preparation, cleaning, and deburring to prevent leaks and ensure a solid press. By using the right tools and following the correct process, common mistakes can be avoided, leading to improved system performance. Jessica also discusses how educating technicians and using quality equipment can boost reliability and customer satisfaction, helping contractors achieve high-quality, long-lasting installations. Expect to Learn: How press fittings offer a safer, faster alternative to brazing. Why is proper preparation and cleaning essential to avoid leaks? How using the right tools ensures a solid press and reliable systems. Common mistakes technicians make and how to avoid them. Why educating technicians leads to better results and happier customers. Episode Highlights: [00:00] - Intro to Jessica Slaughter in Part 01 [02:28] - Longevity and Reliability of RLS Press Fittings [04:27] - RLS Press Fittings: Designed for HVAC and High Pressure [06:01] - Testing the Durability of RLS Press Fittings [07:46] - Differences Between Press Fittings for HVAC and Plumbing [12:03] - Common Mistakes with Press Fittings [17:21] - Properly Buffing Deep Scratches Before Pressing This Episode is Kindly Sponsored by: Master: https://www.master.ca/ Cintas: https://www.cintas.com/ Cool Air Products: https://www.coolairproducts.net/ property.com: https://mccreadie.property.com SupplyHouse: https://www.supplyhouse.com/tm Use promo code HKIA5 to get 5% off your first order at Supplyhouse! Follow the Guest Jessica Slaughter on: LinkedIn: https://www.linkedin.com/in/js212/ RLS Rapid Locking System: https://www.linkedin.com/company/rls-rapid-locking-system/ Website: RLS Rapid Locking System: https://www.rapidlockingsystem.com/ Follow the Host: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/

Early Breakfast with Abongile Nzelenzele
NPO: Shades Day shines light on visual impairment in SA

Early Breakfast with Abongile Nzelenzele

Play Episode Listen Later Oct 17, 2025 4:43 Transcription Available


Put on your shades for a cause! This #ShadesDay, 17 Oct, your R20 sticker supports training guide dogs & mobility services for over 800 visually impaired South Africans. Africa Melane speaks to Marketing Manager, Toni Erasums at South African Guide-Dogs Association in raising awareness for eye health. Early Breakfast with Africa Melane is 702’s and CapeTalk’s early morning talk show. Experienced broadcaster Africa Melane brings you the early morning news, sports, business, and interviews politicians and analysts to help make sense of the world. He also enjoys chatting to guests in the lifestyle sphere and the Arts. All the interviews are podcasted for you to catch-up and listen. Thank you for listening to this podcast from Early Breakfast with Africa Melane For more about the show click https://buff.ly/XHry7eQ and find all the catch-up podcasts here https://buff.ly/XJ10LBU Listen live on weekdays between 04:00 and 06:00 (SA Time) to the Early Breakfast with Africa Melane broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3N Subscribe to the 702 and CapeTalk daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Clare FM - Podcasts
Monsters, Misfits & Mayhem Set To Take Over Bunratty Castle & Folk Park

Clare FM - Podcasts

Play Episode Listen Later Oct 16, 2025 5:25


Monsters, Misfits and Mayhem are set to take over Bunratty Castle and Folk Park this October Bank Holiday Weekend from the 25th - 27th of October, turning the popular County Clare attraction into a frightfully fun Halloween village. Adrienne O Flynn, Sales and Marketing Manager joined Alan Morrissey to fill us in on what people can expect. Photo (c) Hospitality Ireland

The CMO Playbook
Como integrar todas as áreas do marketing? | Giovanna Miranda, Senior Marketing Manager da Pepsico

The CMO Playbook

Play Episode Listen Later Oct 16, 2025 42:55


Giovanna Miranda, Head de Mídia, Promoções, Live Experience e Dados da PepsiCo, neste CMO Playbook, trata dos dilemas relacionados à integração e à transformação da mídia para um executivo de Marketing.Em conversa com Rapha Avellar, Giovanna aborda a importância da consistência e da força da marca, descrevendo que, apesar de o produto ter qualidade ser o "ponto base", é na marca "onde a gente ganha o jogo". Para defender marcas líderes como Cheetos, Lays, Ruffles e Doritos, é preciso "blindar as marcas" e garantir que elas tenham "consistência".A executiva também a conta como a gestão de marcas globais como as da PepsiCo é desafiada pela necessidade de adaptação local — processo que ela chama de "glocal" —, e destaca que a consistência é essencial, sendo o trabalho do marketing "relembrar constantemente" o consumidor, já que ele não pensa nas marcas o tempo todo. Ela enfatiza a transformação da mídia, afirmando que a estratégia atual deve ser "menos sobre fazer publicidade tradicional" e mais sobre "fazer parte dessas conversas de maneira nativa". Além disso, a segmentação deve ser menos focada em demografia e mais no "contexto que ele [o consumidor] está inserido, qual é a jornada que a gente precisa construir pra gente impactar de maneira relevante". Para gerenciar e medir o sucesso dessas estratégias integradas, ela ressalta que é "essencial estandardizar métricas" para "eliminar achismos" e ter capacidade de comparação.

The Produce Industry Podcast w/ Patrick Kelly
From the Heart of the Alps: Hannes Tauber of VOG Brings Apples to Life - Global Fresh Series

The Produce Industry Podcast w/ Patrick Kelly

Play Episode Listen Later Oct 15, 2025 36:02


In this episode of The Global Fresh Series, we journey to the breathtaking region of South Tyrol, Italy — home to some of the world's most celebrated apples. Our guest, Hannes Tauber, Marketing Manager and CMO of VOG – Home of Apples, shares his deep-rooted passion for apples, from bringing a sommelier event to apples to the growers who cultivate them, and the generations of tradition behind this remarkable brand.Sponsors:First Class Sponsor: Peak of the Market: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peakofthemarket.com/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Premium Sponsor: Zag Technological Services, Inc.: https://www.zagtech.com/ Premium Sponsor: Avocados from Colombia: https://avocadoscolombia.com/ Premium Sponsor: The Fruit & Vegetable Dispute Resolution Corporation: https://fvdrc.com/ Premium Sponsor: USA Pears : https://www.usapears.org Global Women Fresh: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://globalwomenfresh.com/⁠⁠⁠⁠⁠⁠⁠

Luxury Travel Insider
Behind The Scenes | What It's Really Like to Work in the Travel Industry + We're Hiring!

Luxury Travel Insider

Play Episode Listen Later Oct 14, 2025 33:28


Today we're doing something a little different. Instead of taking you halfway across the world, we're taking you inside Bell & Bly Travel - to share what it's like to work here, what makes our culture so special, and announcing  a brand-new role on our team. If you've ever been curious about what it's like to work in the travel industry - this will give you a little taste!  I'm joined by two of the most wonderful humans I know - our General Manager, Rachael Armstrong, and one of our Senior Coordinators, Ana Manrique. Rachael runs our award-winning design team and is an operations guru. While Ana has been promoted twice in just three years, and brings more enthusiasm to planning travel than anyone I've ever met! Click for the hiring role on this link https://dynamitejobs.com/company/bellblytravel/remote-job/client-growth-partnerships-manager   Looking to book a luxury hotel? Get special perks and support the podcast by booking here: https://www.virtuoso.com/advisor/sarahgroen/travel/luxury-hotels If you want our expert guidance and help planning a luxury trip with experiences you can't find online, tell us more here and we'll reach out: https://www.virtuoso.com/advisor/sarahgroen/travel/luxury-hotels   Learn more at www.luxtravelinsider.com   Connect with me on Social: Instagram LinkedIn  

Broom Wagon
Pieter Vanheeswijck - Eddy Merckx Bikes

Broom Wagon

Play Episode Listen Later Oct 10, 2025 68:57


If you know, you know: Eddy Merckx and his story have always had huge traction for my cycling passion. So, having the opportunity to talk with the Marketing Manager of the brand that bears his name is just incredible.In this episode of the BroomWagon Podcast

Progressive Dairy Podcast
Beef-on-Dairy: Current Market Trends and Insights (Sponsored Podcast)

Progressive Dairy Podcast

Play Episode Listen Later Oct 9, 2025 21:49


Join Jeremy Howard, Senior Sales and Marketing Manager at Simplot Animal Sciences, and Lauren Kimble, Manager of the Select Sires ProfitSOURCE program as the discuss the current beef on dairy market and implications for dairy producers. They will unpack: The current strength of the beef-on-dairy marketKey trends and shifts over the past yearWhat dairy farmers should keep on their radarHow the beef supply chain is adapting to this evolving landscape Whether you're in the dairy barn, beef marketer, or just beef-curious, this episode delivers sharp insights and forward-thinking strategies you won't want to miss. Tune in now to stay ahead of the curve—and make sure to subscribe, share, and leave a review to help more producers discover the value of beef-on-dairy! This episode is sponsored by Simplot Animal Sciences.

News & Views with Joel Heitkamp
Live at Red River Communications with Tom and Kari

News & Views with Joel Heitkamp

Play Episode Listen Later Oct 3, 2025 31:05


10/03/25: Joel Heitkamp is broadcasting live from Red River Communications in Abercrombie. He's joined by Tom Steinolfson, the CEO of Red River Communications, as well as Kari Kleingartner, the Sales and Marketing Manager at Red River Communications. (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.

Clare FM - Podcasts
Over 22,000 People Visited Loop Head Lighthouse Last Year

Clare FM - Podcasts

Play Episode Listen Later Oct 3, 2025 8:56


Visitor numbers to Ireland's lighthouses have more than doubled since 2018, with over 350,000 visits recorded in 2024, according to a new socio-economic report. On Thursday's Morning Focus, Alan Morrissey spoke to Dave Ward, Commercial Manager of Irish Lights and Sharon Malone, Assistant Sales & Marketing Manager with Clare Tourism West. Photo (c) Visit Clare

Enterprise.ing
Building a Business That Stands the Test of Time

Enterprise.ing

Play Episode Listen Later Oct 2, 2025


Phil Sanders, COO, and Sarah Slaven, Marketing Manager, of McAnany, Van Cleave & Phillips, also known as MVP Law, share what makes the 125-year-old law firm unique and how it breaks away from stereotypes. Learn how living out the firm's core belief in “real relationships” among employees, with clients and across industry interactions has contributed to its longstanding success. The views expressed by Enterprise.ing® presenters or guests are those of the presenter or guest and not, necessarily, of Enterprise Bank & Trust or its affiliates. All content, related materials and third party website links are for informational purposes only and do not constitute an endorsement by Enterprise Bank & Trust. Enterprise Bank & Trust does not make any warranty, express or implied, including warranties of merchantability and fitness for a particular purpose, and specifically disclaims any legal liability or responsibility for accuracy, completeness or usefulness of any information presented. Enterprise Bank & Trust is not under any obligation to update or correct any materials or content provided in connection with this podcast. All statements and opinions are subject to change without notice. ©2025 Enterprise Bank & Trust. All Rights Reserved.

The Clement Manyathela Show
Ekurhuleni Tourism Indaba Stakeholder Engagement Sessions - Greg Hoffman

The Clement Manyathela Show

Play Episode Listen Later Sep 30, 2025 5:50 Transcription Available


Thabo Shole-Mashao standing in for Clement Manyathela is joined by to Greg Hoffman, Marketing Manager for Birchwood Hotel they discuss the servies offered by Birchwood Hotel. Greg also touched on the Hotel’s contribution to job creating in the city of Ekurhuleni by offering learnership to young people who do not have work experience. The Clement Manyathela Show is broadcast on 702, a Johannesburg based talk radio station, weekdays from 09:00 to 12:00 (SA Time). Clement Manyathela starts his show each weekday on 702 at 9 am taking your calls and voice notes on his Open Line. In the second hour of his show, he unpacks, explains, and makes sense of the news of the day. Clement has several features in his third hour from 11 am that provide you with information to help and guide you through your daily life. As your morning friend, he tackles the serious as well as the light-hearted, on your behalf. Thank you for listening to a podcast from The Clement Manyathela Show. Listen live on Primedia+ weekdays from 09:00 and 12:00 (SA Time) to The Clement Manyathela Show broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/XijPLtJ or find all the catch-up podcasts here https://buff.ly/p0gWuPE Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

Start Up Podcast PH
Start Up #277: RuRu Mushrooms - Best Mushroom Chips in the Philippines!

Start Up Podcast PH

Play Episode Listen Later Sep 29, 2025 48:53


Arpi Lahaman is Marketing Manager at RuRu Mushrooms. RuRu Mushrooms produces export-quality mushroom chips, available in four flavors: natural, garlic, sour cream, and spicy barbecue. RuRu Mushrooms has their own mushroom farm in Zamboanga City where they cultivate their mushrooms, harvest, prepare, and package for distribution. This episode is recorded live at WMSU ATBI, agri-aqua technology business incubator of Western Mindanao State University in Zamboanga City.In this episode | 01:01 Ano ang RuRu Mushrooms? | 02:17 What problem is being solved? | 10:13 What solution is being provided? | 17:23 What are stories behind the startup? | 42:15 What is the vision? | 44:51 How can listeners find more information?RURU MUSHROOMS | Facebook: https://facebook.com/rurumushrooomsWMSU ATBI | Facebook: https://facebook.com/wmsuatbiTHIS EPISODE IS CO-PRODUCED BY:Yspaces: ⁠⁠https://knowyourspaceph.com⁠⁠Apeiron: ⁠⁠https://apeirongrp.com⁠⁠Twala: ⁠⁠https://twala.io⁠⁠Symph: ⁠⁠https://symph.co⁠⁠Secuna: ⁠⁠https://secuna.io⁠⁠Red Circle Global: ⁠⁠https://redcircleglobal.com⁠⁠MaroonStudios: ⁠⁠https://maroonstudios.com⁠⁠AIMHI: ⁠⁠https://aimhi.ai⁠⁠CHECK OUT OUR PARTNERS:Ask Lex PH Academy: ⁠⁠https://asklexph.com⁠⁠ (5% discount on e-learning courses! Code: ALPHAXSUP)Argum AI: ⁠⁠http://argum.ai⁠⁠PIXEL by Eplayment: ⁠⁠https://pixel.eplayment.co/auth/sign-up?r=PIXELXSUP1⁠⁠ (Sign up using Code: PIXELXSUP1)School of Profits: ⁠⁠https://schoolofprofits.academy⁠⁠Founders Launchpad: ⁠⁠https://founderslaunchpad.vc⁠⁠Hier Business Solutions: ⁠⁠https://hierpayroll.com⁠⁠Agile Data Solutions (Hustle PH): ⁠⁠https://agiledatasolutions.tech⁠⁠Smile Checks: ⁠⁠https://getsmilechecks.com⁠⁠CloudCFO: ⁠⁠https://cloudcfo.ph⁠⁠ (Free financial assessment, process onboarding, and 6-month QuickBooks subscription! Mention: Start Up Podcast PH)Cloverly: ⁠⁠https://cloverly.tech⁠⁠BuddyBetes: ⁠⁠https://buddybetes.com⁠⁠HKB Digital Services: ⁠⁠https://contakt-ph.com⁠⁠ (10% discount on RFID Business Cards! Code: CONTAKTXSUP)Hyperstacks: ⁠⁠https://hyperstacksinc.com⁠⁠OneCFO: ⁠⁠https://onecfoph.co⁠⁠ (10% discount on CFO services! Code: ONECFOXSUP)UNAWA: ⁠⁠https://unawa.asia⁠⁠SkoolTek: ⁠⁠https://skooltek.co⁠⁠Better Support: ⁠⁠https://bettersupport.io⁠⁠ (Referral fee for anyone who can bring in new BPO clients!)Britana: ⁠⁠https://britanaerp.com⁠⁠Wunderbrand: ⁠⁠https://wunderbrand.com⁠⁠EastPoint Business Outsourcing Services: ⁠⁠https://facebook.com/eastpointoutsourcing⁠⁠DVCode Technologies Inc: ⁠⁠https://dvcode.tech⁠⁠NutriCoach: ⁠⁠https://nutricoach.com⁠⁠Uplift Code Camp: ⁠⁠https://upliftcodecamp.com⁠⁠ (5% discount on bootcamps and courses! Code: UPLIFTSTARTUPPH)START UP PODCAST PHYouTube: ⁠⁠https://youtube.com/startuppodcastph⁠⁠Spotify: ⁠⁠https://open.spotify.com/show/6BObuPvMfoZzdlJeb1XXVa⁠⁠Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/start-up-podcast/id1576462394⁠⁠Facebook: ⁠⁠https://facebook.com/startuppodcastph⁠⁠Patreon: ⁠⁠https://patreon.com/StartUpPodcastPH⁠⁠PIXEL: ⁠⁠https://pixel.eplayment.co/dl/startuppodcastph⁠⁠Website: ⁠⁠https://phstartup.online⁠⁠This episode is edited by the team at: ⁠⁠https://tasharivera.com⁠

The Vegan Pod
The Vegan Trademark - The Power of the Sunflower

The Vegan Pod

Play Episode Listen Later Sep 27, 2025 30:59


The Vegan Trademark made international headlines in September, following the world-first vegan certification of the new Mercedes-Benz GLC.  But what does the Vegan Trademark mean and why is it so valued and trusted by consumers and manufacturers alike?  Vegan Society Sales and Marketing Manager, Karen Spinner, and Vegan Trademark Team Leader, Caroline Bolton, join Damian Watson to discuss the power of the sunflower. 

Investors' Insights and Market Updates
Introducing our New Marketing Manager

Investors' Insights and Market Updates

Play Episode Listen Later Sep 25, 2025 8:22


We are thrilled to welcome Lexie Watts to the Fi Plan Partners team as our new Marketing Manager. In this episode of Team Strategies, she sits down with our President and CEO, Greg Powell, and our COO, Felicia Ludlum, to discuss her passion for using marketing to elevate the client experience and her vision amplifying […] The post Introducing our New Marketing Manager first appeared on Fi Plan Partners.

Shiny New Object
Episode 314 / Beril Aydingor Yunusoglu / ClassPass / Acquisition Marketing Manager

Shiny New Object

Play Episode Listen Later Sep 23, 2025 25:04 Transcription Available


ClassPass Acquisition Marketing Manager Beril Aydingor Yunusoglu shares why mindset is her shiny new object. In a world where we have too much choice and AI is prevalent in the creative process, she advocates for balance and authenticity. Learn how to adopt these, connect the human dots that AI can miss, and go beyond the data to understand context and nuance.

Search with Candour
The challenges of enterprise SEO with Jojo Furnival

Search with Candour

Play Episode Listen Later Sep 22, 2025 62:58


In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO.Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication.Jojo shares insights on the value of automation and proactive management, as well as the essential human skills necessary for effective SEO at an enterprise level.They also chat about Sitebulb's new cloud services and the importance of aligning SEO strategies with broader business goals.Jojo's recommendations:New free enterprise SEO courseRendering Difference Engine Chrome extensionMy Victorian Nightmare podcastFollow Jojo:⁠Check out Sitebulb⁠⁠Follow Jojo on LinkedIn⁠⁠Follow Jojo on Bluesky⁠Resources:Previous episode with Patrick about JavaScript SEOPrevious episode about enterprise SEO strategies from January 2024Sitebulb webinar about enterprise SEOTime stamps00:00 Introduction to Enterprise SEO Challenges01:14 Welcome to Search With Candour04:45 Welcome Jojo Furnival06:10 Understanding Enterprise SEO Challenges10:08 Navigating Technical and Human Challenges14:24 Prioritisation and Communication in SEO22:38 Aligning SEO with Other Departments26:10 Adapting to Outdated Technology30:12 Log File Analysis and Future Plans31:40 Automation in SEO: Balancing Technology and Human Touch33:19 Enterprise SEO: Tool Stack and Automation Strategies35:28 Effective Communication and Soft Skills in SEO39:44 Understanding Roles and Skills in SEO Teams45:38 Challenges and Metrics in Enterprise SEO51:03 Adapting to AI and LLMs in SEO55:46 Recommendations and Final Thoughts62:05 Outro

Afternoons with Pippa Hudson
On the couch: TEARS rescue centre recovering after fire

Afternoons with Pippa Hudson

Play Episode Listen Later Sep 22, 2025 15:24 Transcription Available


Pippa speaks to Tinka Shapiro, Fundraising and Marketing Manager at TEARS about a fire which broke out at TEARS Animal Rescue in Sunnydale near Kommetjie, destroying several wooden structures and damaging parts of the kennels. Remarkably, no animals or people were hurt, and every dog was treated at the onsite clinic. Lunch with Pippa Hudson is CapeTalk’s mid-afternoon show. This 2-hour respite from hard news encourages the audience to take the time to explore, taste, read and reflect. The show - presented by former journalist, baker and water sports enthusiast Pippa Hudson - is unashamedly lifestyle driven. Popular features include a daily profile interview #OnTheCouch at 1:10pm. Consumer issues are in the spotlight every Wednesday while the team also unpacks all things related to health, wealth & the environment. Thank you for listening to a podcast from Lunch with Pippa Hudson Listen live on Primedia+ weekdays between 13:00 and 15:00 (SA Time) to Lunch with Pippa Hudson broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/MdSlWEs or find all the catch-up podcasts here https://buff.ly/fDJWe69 Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Afternoons with Pippa Hudson
Wear your shades Day for SA Guide Dogs Association

Afternoons with Pippa Hudson

Play Episode Listen Later Sep 18, 2025 9:39 Transcription Available


Pippa speaks to Toni Erasmus, Marketing Manager for the South African Guide-Dogs Association about Wear Your Shades Day on 17 October to mark World Sight Month. Lunch with Pippa Hudson is CapeTalk’s mid-afternoon show. This 2-hour respite from hard news encourages the audience to take the time to explore, taste, read and reflect. The show - presented by former journalist, baker and water sports enthusiast Pippa Hudson - is unashamedly lifestyle driven. Popular features include a daily profile interview #OnTheCouch at 1:10pm. Consumer issues are in the spotlight every Wednesday while the team also unpacks all things related to health, wealth & the environment. Thank you for listening to a podcast from Lunch with Pippa Hudson Listen live on Primedia+ weekdays between 13:00 and 15:00 (SA Time) to Lunch with Pippa Hudson broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/MdSlWEs or find all the catch-up podcasts here https://buff.ly/fDJWe69 Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

TJ Trout
Job Fair

TJ Trout

Play Episode Listen Later Sep 16, 2025 28:41


Marketing Manager at Cottonwood Mall Melissa Sanchez comes in to talk about a Hiring and Business Financial Fair that will coming up September 17th. Also TJ gives an NFL and UNM Lobos roundup on News Radio KKOBSee omnystudio.com/listener for privacy information.

The Full of Beans Podcast
Exploring the Risks of Unregulated Weight Loss Medications with Rachel Egan

The Full of Beans Podcast

Play Episode Listen Later Sep 15, 2025 38:28


In this week's episode, Han is joined by Rachel Egan. Rachel is a mental health campaigner who has personal experience of anorexia, laxative use, depression and anxiety. Rachel is the Strategic Communications and Marketing Manager for Dump the Scales, a trainer and activist who delivers eating disorder training sessions and has appeared on Sky News, BBC News and has her own column on the Huffington Post, all to improve the understanding of eating disordersThis week, we discuss:Rachel's experience of anorexia and laxative misuseWhy laxative abuse felt like a form of self-punishmentThe serious physical health risks associated with laxative misuseRachel's concerns about GLP-1 weight-loss drugs being marketed to the general publicWhy GLP-1s could be especially dangerous for people with eating disordersThe urgent need for regulation, education, and behavioural support alongside medicationHow social media, body ideals, and fatphobia influence our health choicesRachel's optimism about Gen Z and their resistance to appearance pressuresTimestamps:01:00 – Rachel's experience of anorexia and laxative misuse07:00 – The shame and secrecy around bingeing and purging09:30 – Physical and emotional toll of laxative misuse13:00 – Recovery journey and finding support16:30 – Concerns around GLP-1 weight-loss medications and eating disorders24:00 – The impact of weight stigma, fatphobia, and diet culture30:00 – The risk of normalising disordered behaviours through medication34:00 – Body image, steroids, and pressure on young peopleTrigger Warning: This episode contains discussion of anorexia, binge eating, laxative abuse and GLP-1 mediations.Resources & Links:Rachel's InstagramRachel's WebsiteDump The Scales InstagramConnect with Us:Subscribe to the Full of Beans Podcast hereFollow Full of Beans on Instagram hereRead our latest blog hereThank you for listening and being part of this important conversation!If you loved this episode, don't forget to subscribe, leave a review, and share it with someone who might benefit!Sending positive beans your way, Han

Bringing Business to Beauty
We're So Back!

Bringing Business to Beauty

Play Episode Listen Later Sep 15, 2025 12:15


After a [too] long hiatus, we're back! Tune in for a chat between Melissa (CEO) & Emma (Sales & Marketing Manager). Find out where we've been, what we've been up to and what's to come for Season 2.

Sparta Chicks Radio: Mindset | Confidence | Sport | Women
#143: Janine Garner on Jiggly Bits, Self-Doubt & Being Brilliant

Sparta Chicks Radio: Mindset | Confidence | Sport | Women

Play Episode Listen Later Sep 14, 2025 68:09


Janine Garner grew up on a poultry farm in the north of England and worked her way up the corporate ladder to become the Marketing Manager for high-profile brands like Citizen Watches, Oroton and Ralph Lauren.But ultimately the lifestyle and burnout prompted Janine to walk away from her career and pursue her own business.Fast forward 9 years and she is now a sought-after international keynote speaker and trainer who fulfils her childhood dreams to be on the stage, albeit in a different capacity (you'll have to listen to this episode to hear that story!).Janine is the author of 3 books including her new release ‘Be Brilliant: How to Lead a Life of Influence' which we discuss in-depth in this conversation.

Wharton Marketing Matters
Wharton Marketing Matters Highlight: Saucony Sr. Brand Marketing Manager | Liquid Death SVP of Experiential

Wharton Marketing Matters

Play Episode Listen Later Sep 11, 2025 33:59


Highlights of interviews with Ryan Heuser, SVP of Experiential at Liquid Death, discussing the company's origins, its brand partnership with the Philadelphia Eagles, its approach to experiential marketing, and how its strategy sets it apart from other brands in the category, as well as with Jordan Yob, Senior Brand Marketing Manager at Saucony, on the brand's heritage, the importance of staying consumer-focused, and the “Marathumb Challenge.” Hosted on Acast. See acast.com/privacy for more information.

AAMplify!
Employee Advocacy at Scale: Building Social Reach Through Strategic Tools

AAMplify!

Play Episode Listen Later Sep 9, 2025 31:36


Social media is no longer optional—but making it strategic is where the real value lies. In this episode of Amplify!, host Meg Hoevener sits down with Becky Weiand, Marketing Manager at Rea, to explore how her firm successfully implemented Clearview Social to drive employee advocacy. From culture-first content to gamified sharing and role-based feeds, Becky walks through the tools, analytics, and lessons learned over four years of refining their social strategy. Tune in to learn how to elevate firm visibility and individual thought leadership while simplifying the ask on busy professionals.   For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

Old People The Podcast
Season 2: Episode 2 - A Day In the Life Living in a Senior Care Living Community

Old People The Podcast

Play Episode Listen Later Sep 3, 2025 27:39


In this heartwarming episode, we step inside Brookdale Smithfield to experience what life is really like in a senior living community. Our guests, Hannah Townsend, Sales & Marketing Manager, and Mary Jayne Hanson, a vibrant resident, share candid insights about the joys, friendships, and sense of belonging that come with community living.From meaningful connections to the comfort of knowing you're never alone, Hannah and Mary Jayne open the door to the real day-to-day experiences—without sugarcoating. If you've ever wondered what life in senior care is really like, this conversation will give you the inside scoop.✨ Take a listen to Episode 2—you don't want to miss this genuine, uplifting look at the companionship and fulfillment found in senior living.

Park Street Insider Podcast
Inside the Tequila Category with Fortaleza: Additive Free Tequila, Tariffs & Truck Heists

Park Street Insider Podcast

Play Episode Listen Later Aug 27, 2025 51:36


Send us a textThe tequila industry faces mounting regulatory and legal challenges with Mexico's Consejo Regulador del Tequila (CRT) restricting additive-free marketing claims while high-profile lawsuits are questioning major brands' "100% agave" labeling practices. These developments are reshaping how producers operate in an increasingly transparency-focused market.The Park Street Insider Podcast welcomes back Billy Erickson, sales and marketing manager at Tequila Fortaleza and member of the brand's founding family, to examine these industry dynamics from a craft producer's perspective. Fortaleza, a premium family-owned brand with strong bartender loyalty and on-premise presence, offers unique insights into navigating regulatory restrictions while maintaining traditional production methods.From CRT policy conflicts and class action litigation to tariff impacts and premiumization trends, we explore how these converging forces are affecting both established brands and craft producers. The conversation also covers some unexpected operational challenges—including literal product theft—that highlight the unique realities facing today's tequila industry. Whether you're tracking regulatory developments, assessing transparency trends, or understanding market shifts, this episode provides critical insights into the tequila category's evolving landscape.Featured Guests:Billy Erickson, Sales & Marketing Manager, Tequila FortalezaMentioned in this episode:Tequila FortalezaConsejo Regulador del TequilaWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

Pure Wisdom Podcast
The Intricacies of Digital Marketing With Eddy Miranda, Ep 127

Pure Wisdom Podcast

Play Episode Listen Later Aug 25, 2025 68:43 Transcription Available


Since 2016, Eddy Miranda has worked with Fortune 500 companies, fitness influencers, and fast-scaling brands, mastering everything from ads, funnels, and marketing systems. In 2022, he joined Grant Cardone's team and quickly climbed the ranks to become his digital Marketing Manager for his Real Estate Educational Products. Afterwards, he helped Brandon Turner and HL Pro Tools simplify their marketing strategies and increase sales in a big way. Now, he's helping business owners address the biggest bottleneck in their marketing, which is paid ads, through his agency and consulting services.Connect With Cody: https://linktr.ee/cjones803 #podcast #purewisdompodcast #personalgrowth #motivation #mindset #facingfears #selfidentity #inspiration #selfimprovement #psychology #entrepreneurship #fitness #fitnessmotivation #business #career #dating #relationships #lifecoach #healthandwellness #workout #coaching Disclaimer: Any information discussed in this podcast is for entertainment purposes only and is not intended to act as a substitute for professional, medical, legal, educational, or financial advice. The following views and opinions are those of the individual and are not representative views or opinions of their company or organization. The views and opinions shared are intended only to inform, and discretion and professional assistance should be utilized when attempting any of the ideas discussed. Pure Wisdom Podcast, LLC, its host, its guest, or any company participating in advertising through this podcast is not responsible for comments generated by viewers which may be offensive or otherwise distasteful. Any content or conversation in this podcast is completely original and not inspired by any other platform or content creator. Any resemblance to another platform or content creator is purely coincidental and unintentional. No content or topics discussed in this podcast are intended to be offensive or hurtful. Pure Wisdom Podcast, LLC, its host, its guest, or any company participating in advertising through this podcast is not responsible for any misuse of this content.

Limited Supply
S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)

Limited Supply

Play Episode Listen Later Aug 6, 2025 40:43


How do you turn a $10K test budget into $1M in just 30 days? When Q4 sales hit a wall, Miranda (Performance Marketing Manager at 365 Holdings) didn't panic. Instead, she diversified beyond Meta, and tested new channels like Pinterest, Snapchat, and AppLovin.  Nik and Miranda unpack the exact strategies, creative approaches, and measurement tactics that fueled a massive holiday sales surge.  You'll hear why relying on one ad channel can tank your business, how to creatively adapt ads for different platforms, and the surprising differences between running ads on Meta versus in‑game mobile platforms. And, what's Miranda's take on AI in ad creative? She picks her top tools and shares how smaller companies can compete with larger ones without breaking the bank.  AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.

The Thriving Farmer Podcast
340. Preserving Heritage Through Olives: Karmel Abufarha on Canaan Palestine

The Thriving Farmer Podcast

Play Episode Listen Later Aug 5, 2025 40:26


How can farming protect culture and sustain communities in the midst of conflict? Today on the Thriving Farmer Podcast, Michael is joined by Karmel Abufarha, Marketing Manager of Canaan Palestine. Since 2013, Karmel has worked alongside his father and Palestinian smallholder farmers to create a route-to-market for ancient olive groves and traditional crops. What started as a local effort to safeguard livelihoods has grown into a global movement, connecting Palestinian farmers with consumers who value sustainability, social responsibility, and regenerative practices. Tune in to hear how Karmel and the team at Canaan are preserving cultural heritage, uplifting farming families, and building hope for the next generation. In This Episode, You'll Hear: Returning to Palestine: What led Karmel to leave Wisconsin and join his family's farming mission [1:11] Water Conservation: Is mulching an effective method for olive groves? [11:47] Co-op Structure: What does the average family farm look like in Palestine? [13:46] Farming Amid Conflict: How current events impact Palestinian farmers' work and livelihoods [17:17] Global Markets: Where is Canaan's olive oil sold, and who are their customers? [23:02] Farmer Support: How Canaan provides resources and opportunities for their farming partners [26:32] Don't miss this episode to learn how regenerative farming can protect cultural heritage and create lasting economic and ecological impact. About the Guest Karmel Abufarha is the Marketing Manager for Canaan Palestine, a pioneering initiative supporting smallholder Palestinian farmers and preserving the ancient olive groves of the region. Raised in Madison, Wisconsin, Karmel returned to Palestine in 2013 to embrace his heritage and pursue regenerative agriculture. He now plays key roles in marketing, farmer education, and building global connections that sustain both the land and its people.  

There Are Too Many Movies
291. Marketing Manager Rik

There Are Too Many Movies

Play Episode Listen Later Aug 5, 2025 67:26


The bois are joined by Marketing Manager Rik to discuss The Naked Gun, Fantastic 4, Together, South Park, and more!Join our Patreon for bonus episodes, supplements, Discord access, and more: https://www.patreon.com/therearetoomanymoviesMerch: https://www.toomanymovies.com/shopInstagram:https://www.instagram.com/therearetoomanymovies/TikTok:https://www.tiktok.com/@therearetoomanymoviesListen on Spotify:https://open.spotify.com/show/7lwOlPvIGdlmr6XjnLIAkG?si=4e3d882515824466Subscribe on iTunes:https://podcasts.apple.com/us/podcast/there-are-too-many-movies/id1455789421Twitch:https://www.twitch.tv/therearetoomanymoviesTwitter:http://www.twitter.com/tatmmpod00:00:00 Cold Open00:00:39 Intro00:07:22 F100:10:01 Y2K00:11:56 Sovereign00:14:09 The Naked Gun00:18:02 Together00:21:07 One Punch Man00:22:15 Dragonball Z Super00:24:38 Tulsa King00:29:16 Grandma's Boy00:34:19 Shoresy00:37:43 Chainsaw Man00:39:18 Fantastic 4: First Steps00:43:12 The Materialists00:48:19 South Park00:52:12 Thunderbolts00:53:44 The Osbournes00:59:08 Daredevil01:00:21 Games01:06:27 Outro