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In a booming city like Charlotte, real estate isn't just about selling homes — it's about building communities, telling stories, and helping people find their place. At Charlotte Living Realty Group, that philosophy is at the heart of everything they do. Known for hyper-local expertise and client-first service, the firm has become a trusted name in one of the country's most competitive housing markets. Our guest today, is Kayla Haase. She's the Marketing Manager at Charlotte Living Realty Group. With a background in digital strategy, social engagement, and creative content, Kayla brings a fresh, modern approach to real estate marketing. She oversees the brand's storytelling across platforms — from social media and property listings to community partnerships — helping agents and clients connect in more authentic and exciting ways.
Saskia Falken, in for Pippa Hudson, speaks to Beverley Govender, Marketing Manager for Nu Metro their new cinema which has opened at Cavendish Square. Tags: Lunch with Pippa Hudson, Pippa Hudson, CapeTalk, Nu Metro, Cavendish SquareSee omnystudio.com/listener for privacy information.
Winter has arrived and it's time to get outside and snowmobile. Join Polaris Adventures Content Manager Jared Christie as he visits with Nels Eide, Marketing Manager for Polaris Snow, as they discuss best places around the country to sled. Book your next adventure @ www.adventures.polaris.com Unless noted, trademarks are the property of Polaris Industries Inc. © 2025 Polaris Industries Inc.
Lipa Bila Charges with Visa: Hellen Ndei, Marketing Manager, East Africa at Visa by Capital FM
What's up everyone, today we have the pleasure of sitting down with Matthew Castino, Marketing Measurement Science Lead @ Canva.(00:00) - Intro (01:10) - In This Episode (03:50) - Canva's Prioritization System for Marketing Experiments (11:26) - What Happened When Canva Turned Off Branded Search (18:48) - Structuring Global Measurement Teams for Local Decision Making (24:32) - How Canva Integrates Marketing Measurement Into Company Forecasting (31:58) - Using MMM Scenario Tools To Align Finance And Marketing (37:05) - Why Multi Touch Attribution Still Matters at Canva (42:42) - How Canva Builds Feedback Loops Between MMM and Experiments (46:44) - Canva's AI Workflow Automation for Geo Experiments (51:31) - Why Strong Coworker Relationships Improve Career Satisfaction Summary: Canva operates at a scale where every marketing decision carries huge weight, and Matt leads the measurement function that keeps those decisions grounded in science. He leans on experiments to challenge assumptions that models inflate. As the company grew, he reshaped measurement so centralized models stayed steady while embedded data scientists guided decisions locally, and he built one forecasting engine that finance and marketing can trust together. He keeps multi touch attribution in play because user behavior exposes patterns MMM misses, and he treats disagreements between methods as signals worth examining. AI removes the bottlenecks around geo tests, data questions, and creative tagging, giving his team space to focus on evidence instead of logistics. About MatthewMatthew Castino blends psychology, statistics, and marketing intuition in a way that feels almost unfair. With a PhD in Psychology and a career spent building measurement systems that actually work, he's now the Marketing Measurement Science Lead at Canva, where he turns sprawling datasets and ambitious growth questions into evidence that teams can trust.His path winds through academia, health research, and the high-tempo world of sports trading. At UNSW, Matt taught psychology and statistics while contributing to research at CHETRE. At Tabcorp, he moved through roles in customer profiling, risk systems, and US/domestic sports trading; spaces where every model, every assumption, and every decision meets real consequences fast. Those years sharpened his sense for what signal looks like in a messy environment.Matt lives in Australia and remains endlessly curious about how people think, how markets behave, and why measurement keeps getting harder, and more fun.Canva's Prioritization System for Marketing ExperimentsCanva's marketing experiments run in conditions that rarely resemble the clean, product controlled environment that most tech companies love to romanticize. Matthew works in markets filled with messy signals, country level quirks, channel specific behaviors, and creative that behaves differently depending on the audience. Canva built a world class experimentation platform for product, but none of that machinery helps when teams need to run geo tests or channel experiments across markets that function on completely different rhythms. Marketing had to build its own tooling, and Matthew treats that reality with a mix of respect and practicality.His team relies on a prioritization system grounded in two concrete variables.SpendUncertaintyLarge budgets demand measurement rigor because wasted dollars compound across millions of impressions. Matthew cares about placing the most reliable experiments behind the markets and channels with the biggest financial commitments. He pairs that with a very sober evaluation of uncertainty. His team pulls signals from MMM models, platform lift tests, creative engagement, and confidence intervals. They pay special attention to MMM intervals that expand beyond comfortable ranges, especially when historical spend has not varied enough for the model to learn. He reads weak creative engagement as a warning sign because poor engagement usually drags efficiency down even before the attribution questions show up.“We try to figure out where the most money is spent in the most uncertain way.”The next challenge sits in the structure of the team. Matthew ran experimentation globally from a centralized group for years, and that model made sense when the company footprint was narrower. Canva now operates in regions where creative norms differ sharply, and local teams want more authority to respond to market dynamics in real time. Matthew sees that centralization slows everything once the company reaches global scale. He pushes for embedded data scientists who sit inside each region, work directly with marketers, and build market specific experimentation roadmaps that reflect local context. That way experimentation becomes a partner to strategy instead of a bottleneck.Matthew avoids building a tower of approvals because heavy process often suffocates marketing momentum. He prefers a model where teams follow shared principles, run experiments responsibly, and adjust budgets quickly. He wants measurement to operate in the background while marketers focus on creative and channel strategies with confidence that the numbers can keep up with the pace of execution.Key takeaway: Run experiments where they matter most by combining the biggest budgets with the widest uncertainty. Use triangulated signals like MMM bounds, lift tests, and creative engagement to identify channels that deserve deeper testing. Give regional teams embedded data scientists so they can respond to real conditions without waiting for central approval queues. Build light guardrails, not heavy process, so experimentation strengthens day to day marketing decisions with speed and confidence.What Happened When Canva Turned Off Branded SearchGeographic holdout tests gave Matt a practical way to challenge long-standing spend patterns at Canva without turning measurement into a philosophical debate. He described how many new team members arrived from environments shaped by attribution dashboards, and he needed something concrete that demonstrated why experiments belong in the measurement toolkit. Experiments produced clearer decisions because they created evidence that anyone could understand, which helped the organization expand its comfort with more advanced measurement methods.The turning point started with a direct question from Canva's CEO. She wanted to understand why the company kept investing heavily in bidding on the keyword “Canva,” even though the brand was already dominant in organic search. The company had global awareness, strong default rankings, and a product that people searched for by name. Attribution platforms treated branded search as a powerhouse channel because those clicks converted at extremely high rates. Matt knew attribution would reinforce the spend by design, so he recommended a controlled experiment that tested actual incrementality."We just turned it off or down in a couple of regions and watched what happened."The team created several regional holdouts across the United States. They reduced bids in those regions, monitored downstream behavior, and let natural demand play out. The performance barely moved. Growth held steady and revenue held steady. The spend did not create additional value at the level the dashboards suggested. High intent users continued converting, which showed how easily attribution can exaggerate impact when a channel serves people who already made their decision.The outcome saved Canva millions of dollars, and the savings were immediately reallocated to areas with better leverage. The win carried emotional weight inside the company because it replaced speculati...
In this episode of The Kula Ring, Rachel Cossette, Marketing Manager at Rogers Machinery Company, walks us through how she built a powerful, education-focused webinar program that has become a core pillar of the company's marketing engine. Rachel explains why webinars were the perfect solution for delivering value, growing first-party data, and creating demand while strengthening relationships with vendor partners along the way. She shares how she scaled the program from a handful of events in 2022 into a full calendar featuring expert presenters, vendor co-marketing, PDH certifications, and a library of long-form content that supports sales, onboarding, and SEO. Rachel also offers practical advice for small or one-person marketing teams looking to launch their own webinar program without big budgets, agencies, or complex tech stacks.
Outreach and Marketing Manager for the Albuquerque Sunport, and on air talent from our sister station 93.3 The Q, Leah Black joins TJ to discuss new renovations, and new drinking and eating joints in the Sunport. Plus the ABQ Flyside Pass, getting you through the gate without a ticket. All this and more on News Radio KKOBSee omnystudio.com/listener for privacy information.
Juan Del Compare (Marketing Manager de Devir Argentina @DevirArgentina ) En La Trinchera @trinchera_en
What's up everyone, today we have the pleasure of sitting down with Anna Aubuchon, VP of Operations at Civic Technologies.(00:00) - Intro (01:15) - In This Episode (04:15) - How AI Flipped the Build Versus Buy Decision (07:13) - Redrawing What “Complex” Means (12:20) - Why In House AI Provides Better Economics And Control (15:33) - How to Treat AI as an Insourcing Engine (21:02) - Moving BI Workloads Out of Dashboards and Into LLMs (31:37) - Guardrails That Keep AI Querying Accurate (38:18) - Using Role Based AI Guardrails Across MCP Servers (44:43) - Ops People are Creators of Systems Rather Than Maintainers of Them (48:12) - Why Natural Language AI Lowers the Barrier for First-Time Builders (52:31) - Technical Literacy Requirements for Next Generation Operators (56:46) - Why Creative Practice Strengthens Operational Leadership Summary: AI has reshaped how operators work, and Anna lays out that shift with the clarity of someone who has rebuilt real systems under pressure. She breaks down how old build versus buy habits hold teams back, how yearly AI contracts quietly drain momentum, and how modern integrations let operators assemble powerful workflows without engineering bottlenecks. She contrasts scattered one-off AI tools with the speed that comes from shared patterns that spread across teams. Her biggest story lands hard. Civic replaced slow dashboards and long queues with orchestration that pulls every system into one conversational layer, letting people get answers in minutes instead of mornings. That speed created nerves around sensitive identity data, but tight guardrails kept the team safe without slowing anything down. Anna ends by pushing operators to think like system designers, not tool babysitters, and to build with the same clarity her daughter uses when she describes exactly what she wants and watches the system take shape.About AnnaAnna Aubuchon is an operations executive with 15+ years building and scaling teams across fintech, blockchain, and AI. As VP of Operations at Civic Technologies, she oversees support, sales, business operations, product operations, and analytics, anchoring the company's growth and performance systems.She has led blockchain operations since 2014 and built cross-functional programs that moved companies from early-stage complexity into stable, scalable execution. Her earlier roles at Gyft and Thomson Reuters focused on commercial operations, enterprise migrations, and global team leadership, supporting revenue retention and major process modernization efforts.How AI Flipped the Build Versus Buy DecisionAI tooling has shifted so quickly that many teams are still making decisions with a playbook written for a different era. Anna explains that the build versus buy framework people lean on carries assumptions that no longer match the tool landscape. She sees operators buying AI products out of habit, even when internal builds have become faster, cheaper, and easier to maintain. She connects that hesitation to outdated mental models rather than actual technical blockers.AI platforms keep rolling out features that shrink the amount of engineering needed to assemble sophisticated workflows. Anna names the layers that changed this dynamic. System integrations through MCP act as glue for data movement. Tools like n8n and Lindy give ops teams workflow automation without needing to file tickets. Then ChatGPT Agents and Cloud Skills launched with prebuilt capabilities that behave like Lego pieces for internal systems. Direct LLM access removed the fear around infrastructure that used to intimidate nontechnical teams. She describes the overall effect as a compression of technical overhead that once justified buying expensive tools.She uses Civic's analytics stack to illustrate how she thinks about the decision. Analytics drives the company's ability to answer questions quickly, and modern integrations kept the build path light. Her team built the system because it reinforced a core competency. She compares that with an AI support bot that would need to handle very different audiences with changing expectations across multiple channels. She describes that work as high domain complexity that demands constant tuning, and the build cost would outweigh the value. Her team bought that piece. She grounds everything in two filters that guide her decisions: core competency and domain complexity.Anna also calls out a cultural pattern that slows AI adoption. Teams buy AI tools individually and create isolated pockets of automation. She wants teams to treat AI workflows as shared assets. She sees momentum building when one group experiments with a workflow and others borrow, extend, or remix it. She believes this turns AI adoption into a group habit rather than scattered personal experiments. She highlights the value of shared patterns because they create a repeatable way for teams to test ideas without rebuilding from scratch.She closes by urging operators to update their decision cycle. Tooling is evolving at a pace that makes six month old assumptions feel stale. She wants teams to revisit build versus buy questions frequently and to treat modern tools as a prompt to redraw boundaries rather than defend old ones. She frames it as an ongoing practice rather than a one time decision.Key takeaway: Reassess your build versus buy decisions every quarter by measuring two factors. First, identify whether the workflow strengthens a core competency that deserves internal ownership. Second, gauge the domain complexity and decide whether the function needs constant tuning or specialized expertise. Use modern integration layers, workflow builders, and direct LLM access to assemble internal systems quickly. Build the pieces that reinforce your strengths, buy the pieces that demand specialized depth, and share internal workflows so other teams can expand your progress.Why In House AI Provides Better Economics And ControlAI tooling has grown into a marketplace crowded with vendors who promise intelligence, automation, and instant transformation. Anna watches teams fall into these patterns with surprising ease. Many of the tools on the market run the same public models under new branding, yet buyers often assume they are purchasing deeply specialized systems trained on inaccessible data. She laughs about driving down the 101 and seeing AI billboards every few minutes, each one selling a glossy shortcut to operational excellence. The overcrowding makes teams feel like they should buy something simply because everyone else is buying something, and that instinct shifts AI procurement from a strategic decision into a reflex."A one year agreement might as well be a decade in AI right now."Anna has seen how annual vendor contracts slow companies down. The moment a team commits to a year long agreement, the urgency to evaluate alternatives vanishes. They adopt a “set it and forget it” mindset because the tool is already purchased, the budget is already allocated, and the contract already sits in legal. AI development moves fast. Contract cycles do not. That mismatch creates friction that becomes expensive, especially when new models launch every few weeks and outperform the ones you purchased only months earlier. Teams do not always notice the cost of stagnation because it creeps in quietly.Anna lays out a practical build versus buy framework. Teams should inspect whether the capability touches their core competency, their customer experience, or their strategic distinctiveness. If it does, then in house AI provides more long term value. It lets the company shape the model around real customer patterns. It keeps experimentation in motion instead...
Drop us a message!With almost twenty years in the industry, Adam Pembrey, Marketing Manager at SUEZ UK, has seen demand generation evolve through shifting buyer expectations, new technologies, and changing growth pressures.In this episode, Adam breaks down what today's most effective demand engines really look like, and why the fundamentals still matter more than the noise.We explore the role marketing plays in making a company attractive to investors and buyers, the most overlooked part of lead nurturing that quietly transforms conversion rates, and how Adam decides which growth levers to pull first when entering a new organisation or sector.We're also speaking to Michelle, the Head of Social here at Giraffe Social, as we unpack the real value of social analytics. With endless metrics available, we discuss why the power of data lies not in reporting the past, but in inspiring more creative, testable ideas for the future.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
In today's competitive craft beer market, saving money can boost your bottom line faster than chasing every new trend. This session will share five quick, practical strategies you can use right now to cut costs without cutting corners. You'll learn how to tap into your network to find trusted vendor recommendations, leverage your state guild's discounts and preferred partners, and re-negotiate with your current suppliers for better deals. We'll explore how to contract strategically—locking in pricing where it makes sense without overextending yourself—and how to boost buying power through industry co-operatives, whether by joining one or creating your own. Attendees will walk away with cost-saving tactics they can implement immediately, even with a packed schedule.James Stutsman knows this industry and the headwinds brewers are facing. His experience includes nearly 15 years in the industry with stints as Director of Marketing and Sales for Kansas City Bier Company and Marketing Manager for Deschutes. Then he co-founded and served as head brewer for City Barrel Brewing Company where he helped build distribution, open two restaurants and win a GABF medal for Hazy/Juicy IPA in the process. Now he works for the Independent Brewers Alliance and helps brewers navigate the time-sucking maze of sourcing and negotiating with vendors.Stay up to date with CBP: http://update.craftbeerprofessionals.org/
En Vuelo de Regreso hablamos de juegos de mesa Entrevista a Juan Del Compare, - Marketing Manager de Devir Argentina Con Santiago Pont Lezica y Gisela Larsen De 17 a 19 FM MILENIUM
In this special episode, we are sharing the fantastic panel discussion held during our November virtual Regional Meeting, “Spec'd for Success: Chrome or Capability?” Making Smart Equipment Choices in Today's Trucking Industry.Host Kelsey Hipkin introduces the meeting, previously recorded on November 12, where we explore what it really takes to spec your fleet for success in 2025 and beyond. From understanding a truck's full life-cycle and real run time requirements, to navigating the rising impact of tariffs on equipment decisions, and more.Our panelists are Manni Lubana, President & CEO, Lubana Trucking Inc.; Tamara Sanderson, President, Ross Sanderson Trucking (RST); Anders Sorensen, Vice President of Fleet Accounts, Diamond International Trucks; Mark Taylor, Sr Manager, Transportation‑Canada, Pilot Flying J; Will Tucker, Sales and Marketing Manager, Ocean Trailer, and moderated by AMTA's Dave Elniski.AMTA Regional Meetings are an opportunity for members, stakeholders, and anyone interested in commercial transportation to gather and learn about industry updates, WCB, Alberta Sheriffs, AMTA events, and guest speakers.Our next meetings are our special edition Holiday Networking Regional Meetings. We invite you to join us for a festive lunch and our feature presenters from the Alberta Sheriff-Interdiction Patrol Team K9 Program.Our Calgary meeting has just passed, but there are still tickets available to join us in Edmonton on December 9, and in Grande Prairie on December 11. Learn more and register now: https://amta.ca/regional-meetings/. Registration is open for AMTA's 88th Annual Conference! Join us at the Grey Eagle Event Centre on April 22-23, 2026. AMTA's Annual Conference is Alberta's premier gathering of those who challenge, drive, and shape – as well as supply and support – the commercial transportation industry in Alberta. Register for the event now and browse our sponsorship opportunities on our website: https://www.amtaconference.ca/. AMTA's Award Nominations are also open. Do you know someone who goes above and beyond in the fields of safety? Was a trailblazer of industry? A supplier who turned your business around? A friend to industry? Or an AMTA staff member who goes above and beyond? They deserve to be recognized, and this is your opportunity to do so! Award-winner prizes include tickets for two to our Awards Celebration, a night at the Grey Eagle, and a cash prize. Nominate someone today: https://amta.ca/amta-2025-award-nominations-now-open/. Important!! AMTA launched a new events platform directly on our website. To register for AMTA events, you must have an AMTA Portal account. Please create an account or log in before registering. We understand setting up a new account may be a small inconvenience, but this change is part of our efforts to provide a more streamlined, secure, and cohesive online experience for our members. If you have any questions, or need assistance, please reach out to us at marcom@amta.ca.Is there a way AMTA can be more engaging with you, our Membership, and our listeners? Let us know your ideas and email marcom@amta.ca with “Steering Change” in the subject line, and share your thoughts.Do you have an idea for a future Steering Change series? Message us at marcom@amta.ca. If you have any questions or concerns about topics related to what was discussed in this episode, or commercial transportation and driver safety, please do not hesitate to contact our Member Services team at memberservices@amta.ca.Listeners, don't forget about the AMTA Mailbag! We want to hear from you with your industry queries. DM us with your questions, and we will answer via the AMTA Mailbag segment in future episodes or directly via our team of advisors. Join the conversation at: Web: amta.ca Instagram: amta_ca/ Facebook: AlbertaMotorTransportAssociationLinkedIn: alberta-motor-transport-association Thank you for taking the time to listen. We encourage you to share this episode with those in your network who would receive value from our conversation. Make sure to hit that subscribe button and have a safe day!
In this Swift Chat conversation, Marie Swift speaks with Paul Gilbert, Marketing Manager at Myriad Advisor Solutions, a long-established, full-service business advisory firm, and Shawna Ohm, Founder of Content 151, a customized content and marketing solution for independent financial advisors, to discuss year-end insights for independent advisors navigating market volatility, AI trends, and business growth. The conversation explores practical steps such as crafting a one-page business plan, narrowing to ideal clients, and avoiding DIY pitfalls in branding, tech stacks, and compliance, while emphasizing the power of expert partners to scale efficiently. Gilbert and Ohm also highlight that Myriad and Content 151 have partnered to launch a custom blog program tailored for independent financial advisors, delivering pieces of niche-focused, on-brand content from day one to fuel SEO, social media, and omnichannel marketing without the DIY overwhelm. This collaboration equips advisors transitioning to independence or scaling their practices with authentic pillar content that resonates with ideal clients, sidesteps AI pitfalls like copyright issues, and establishes a strong online presence ahead of generic canned material. Advisors can access the discounted starter package via www.Content151.com/Services/P/Starter-Blog or www.MyriadCBP.com, leveraging both firms' expertise in tech stacks, branding, and thought leadership to prioritize client advising over operational hassles. Myriad and Content 151 have also teamed up for a fireside chat on Wednesday, January 14th at 4 pm CT, exploring how modern search tools evaluate advisor content and why authentic insights matter more than ever. "Content Marketing in the Age of AI-Powered Search" will reveal how AI shapes advisor visibility and what helps firms stand out. You'll learn why authentic content builds trust and how advisors can strengthen their digital presence in 2026 and beyond. Learn more and register for the event at www.MyriadBlogStudio.com. Learn more about Paul Gilbert and Myriad Advisor Solutions at www.MyriadAS.com. Learn more about Shawna Ohm and Content 151 at www.Content151.com.
Motheo Khoaripe speaks to Catherine Jacoby, Marketing Manager at Toys R Us, about how global trends and local insights shape the country’s R6-billion toy market ahead of the festive season. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
What's up everyone, today we have the pleasure of sitting down with Pam Boiros, Fractional CMO and Marketing advisor, and Co-Founder Women Applying AI.(00:00) - Intro (01:13) - In This Episode (03:49) - How To Audit Data Fingerprints For AI Bias In Marketing (07:39) - Why Emotional Intelligence Improves AI Prompting Quality (10:14) - Why So Many Women Hesitate (15:40) - Why Collaborative AI Practice Builds Confidence In Marketing Ops Teams (18:31) - How to Go From AI Curious to AI Confident (24:32) - Joining The 'Women Applying AI' Community (27:18) - Other Ways to Support Women in AI (28:06) - Role Models and Visibility (32:55) - Leadership's Role in Inclusion (35:57) - Mentorship for the AI Era (38:15) - Why Story Driven Communities Strengthen AI Adoption for Women (42:17) - AI's Role in Women's Worklife Harmony (45:22) - Why Personal History Strengthens Creative Leadership Summary: Pam delivers a clear, grounded look at how women learn and lead with AI, moving from biased datasets to late-night practice sessions inside Women Applying AI. She brings sharp examples from real teams, highlights the quiet builders shaping change, and roots her perspective in the resilience she learned from the women in her own family. If you want a straightforward view of what practical, human-centered AI adoption actually looks like, this episode is worth your time.About PamPam Boiros is a consultant who helps marketing teams find direction and build plans that feel doable. She leads Marketing AI Jump Start and works as a fractional CMO for clients like Reclaim Health, giving teams practical ways to bring AI into their day-to-day work. She's also a founding member of Women Applying AI, a new community that launched in Sep 2025 that creates a supportive space for women to learn AI together and grow their confidence in the field.Earlier in her career, Pam spent 12 years at a fast-growing startup that Skillsoft later acquired, then stepped into senior marketing and product leadership there for another three and a half years. That blend of startup pace and enterprise structure shapes how she guides her clients today.How To Audit Data Fingerprints For AI Bias In MarketingAI bias spreads quietly in marketing systems, and Pam treats it as a pattern problem rather than a mistake problem. She explains that models repeat whatever they have inherited from the data, and that repetition creates signals that look normal on the surface. Many teams read those signals as truth because the outputs feel familiar. Pam has watched marketing groups make confident decisions on top of datasets they never examined, and she believes this is how invisible bias gains momentum long before anyone sees the consequences.Pam describes every dataset as carrying a fingerprint. She studies that fingerprint by zooming into the structure, the gaps, and the repetition. She looks for missing groups, inflated representation, and subtle distortions baked into the source. She builds this into her workflow because she has seen how quickly a model amplifies the same dominant voices that shaped the data. She brings up real scenarios from her own career where women were labeled as edge cases in models even though they represented half the customer base. These patterns shape everything from product recommendations to retention scores, and she believes many teams never notice because the numbers look clean and objective."Every dataset has a fingerprint. You cannot see it at first glance, but it becomes obvious once you look for who is overrepresented, who is underrepresented, or who is misrepresented."Pam organizes her process into three cycles that marketers can use immediately.The habit works because it forces scrutiny at every stage, not just at kickoff.Before building, trace the data source, the people represented, and the people missing.While building, stress test the system across groups that usually sit at the margins.After launch, monitor outputs with the same rhythm you use for performance analysis.She treats these cycles as an operational discipline. She compares the scale of bias to a compounding effect, since one flawed assumption can multiply into hundreds of outputs within hours. She has seen pressure to ship faster push teams into trusting defaults, which creates the illusion of objectivity even when the system leans heavily toward one group's behavior. She wants marketers to recognize that AI audits function like quality control, and she encourages them to build review rituals that continue as the model learns. She believes this daily maintenance protects teams from subtle drift where the model gradually leans toward the patterns it already prefers.Pam views long term monitoring as the part that matters most. She knows how fast AI systems evolve once real customers interact with them. Bias shifts as new data enters the mix. Entire segments disappear because the model interprets their silence as disengagement. Other segments dominate because they participate more often, which reinforces the skew. Pam advocates for ongoing alerts, periodic evaluations, and cross-functional reviews that bring different perspectives into the monitoring loop. She believes that consistent visibility keeps the model grounded in the full customer base.Key takeaway: You can reduce AI bias by treating audits as part of your standard workflow. Trace the origin of every dataset so you understand who shapes the patterns. Stress test during development so you catch distortions early. Monitor outcomes after launch so you can identify drift before it influences targeting, scoring, and personalization. This rhythm gives you a reliable way to detect biased fingerprints, keep systems accountable, and protect real customers from skewed automation.Why Emotional Intelligence Improves AI Prompting QualityEmotional intelligence shapes how people brief AI, and Pam focuses on the practical details behind that pattern. She sees prompting as a form of direction setting, similar to guiding a creative partner who follows every instruction literally. Women often add richer context because they instinctively think through tone, audience, and subtle cues before giving direction. That depth produces output that carries more human texture and brand alignment, and it reduces the amount of rewriting teams usually do when prompts feel thin.Pam also talks about synthetic empathy and how easily teams misread it. AI can generate warm language, but users often sense a hollow quality once they reread the output. She has seen teams trust the first fluent result because it looks polished on the surface. People with stronger emotional intelligence detect when the writing lacks genuine feeling or when it leans on clichés instead of real understanding. Pam notices this most in content meant for sensitive moments, such as apology emails or customer care messages, where the emotional miss becomes obvious."Prompting is basically briefing the AI, and women are natural context givers. We think about tone and audience and nuance, and that is what makes AI output more human and more aligned with the brand."Pam brings even sharper clarity when she moves into analytics. She observes that many marketers chase the top performer without questioning who drove the behavior. She describes moments where curiosity leads someone to discover that a small, highly engaged audience segment pulled the numbers upward. She sees women interrogating patterns by asking:Who showed upWhy they behaved the way they didWhat made the pattern appear more universal than it isThose questions shift analytics from scoreboar...
Welcome to the CanadianSME Small Business Podcast, hosted by SK. In this episode, we explore how businesses can break through growth plateaus by leveraging fractional CMO strategy, gaining clarity, expertise, and momentum without full-time executive costs.Joining us is Manuel Rodriguez, Marketing Manager at Able & Howe, a strategist whose journey from immigrant to marketing leader shaped his ability to position, adapt, and build value under pressure. Manuel shares how the fractional CMO model helps businesses cut through noise, build trust, and turn digital efforts into predictable growth engines.Key Highlights:Adaptability & Growth: How Manuel's journey shaped his approach to helping companies compete. Overcoming Trust Barriers: Why SMEs struggle with agencies and how to build transparent partnerships. Fractional CMO Advantage: How SMBs gain strategic leadership without full-time overhead. Independence-Focused Model: How Able & Howe helps clients reduce agency dependence over time. Future of Digital & AI: How SMBs can stay ahead without overwhelm and Manuel's vision for Able & Howe.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Welche Auswirkungen hat der Aufstieg der KI-Systeme auf den Marketingberuf? In unseren Beratungsprojekten sehen wir eine klare Entwicklung: Marketing-Manager*innen beginnen, sich neue Kompetenzen aufzubauen – und definieren ihre Rolle neu. Sie werden zu Koordinatorinnen für KI-Sichtbarkeit in ihrem Unternehmen. In unserem Podcast sprechen wir darüber, welche Muster wir in Unternehmen beobachten, welche Stolpersteine entstehen und wie Marketing-Teams sich Schritt für Schritt in Richtung AI Visibility weiterbilden. Wir sprechen hier von GEO – Generative Engine Optimization. Auch ähnliche Begriffe wie GAIO oder AEO werden derzeit viel genutzt. Sie alle beschreiben das neue Feld der KI-Optimierung. 📈 Mehr Charts und Analysen zur Episode 🎓 GEO Academy 👋 Fabian auf LinkedIn 👋 Benjamin auf LinkedIn
SJ Makwala King is joined by Marketing Manager at Toys R Us, Catherine Jacoby to discuss the top toy trends for 2025. Listen live on Primedia+ Saturdays and Sundays between 07:00 and 10:00am (SA Time) to Weekend Breakfast with Sara-Jayne Makwala-King broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/AgPbZi9 or find all the catch-up podcasts here https://buff.ly/j1EhEkZ Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
Carly Jenkins is the Marketing Manager of Damasteel, one of the top names in pattern welded stainless steel in the world. We had a great time talking about the Damasteel Chef Invitational, business, the Blue Jays and all sorts of fun things. Many thanks to CJ for making the effort! All the best, GF Damasteel has a Black Friday sale going on! Go to:https://damasteel.se/Put in the promo code - BF2025 and get 15% off stock items with tons of Cutoffs and a complete restock! Follow Damasteel on IG:https://www.instagram.com/damasteelab?igsh=NmU0cTFmdmttOTB3If you want to support Full Blast Support Feder Knives - ( go buy a shirt )https://www.federknives.com/Go to CMA's website and check out the opportunities: https://centerformetalarts.org/Take a class: https://centerformetalarts.org/Follow CMA on Instagram https://www.instagram.com/centerformetalarts/?hl=enPlease subscribe, leave a review and tell your friends about the show. it helps me out a lot! Welcome aboard Phoenix Abrasives!Phoenixabrasives.com Phoenix abrasives supplies superior abrasive products for every application. Knifemaking, Metal fabrication, glass fab, floor sanding and Crankshaft! Belts, grinding and cutting discs, Flap Discs, surface conditioning FB10 at checkout gets 10% off your order at Check out.Welcome back! Nordic Edge:@nordic_edge on IG Nordicedge.com.auNordic Edge is about the joy of making something with your own hands. our one stop shop for tools, supplies and help when it comes to knife making, blacksmithing, leatherworking, spoon carving and other crafts where you get to take some time out for yourself and turn an idea into something tangible. Nordic Edge also holds hands-on workshops in the “lost arts” of blacksmithing, knife making and spoon carving. Come spend a day with us and go home with new skills and something you made with your own hands. They have the guidance to help accelerate your creativity and the Tools, products, supplies to help you manifest your ideas. NordicEdge.com.auThank you Baker Forge & Tool for your beautiful Steel. Go to Bakerforge.com to see all the incredible steels they offer. ‘FullBlast' gets you 10% off your order. CHECK OUT THE NEW ADDITIONS TO THE GATOR PISS LINE - GATOR PISS MAX & GATOR PISS HEAVYWelcome to our new Sponsor- EVENHEAT- Manufacturers of the best heat treating ovens available. To find your next oven go to Evenheat-kiln.comFollow them on Instagram: Welcome aboard Texas Farrier Supply! For all your forging and knife making supplies go to www.texasfarriersupply.com and get 10% off your order with PROMOCODE Knifetalk10Brodbeck Ironworks Makers of an Incredibly versatile grinder, with Many different attachmentsLeather sewing equipment and even abrasives Check out Brodbeck Ironworks for yourself:https://brodbeckironworks.com/“Knifetalk10” gets you 10% off Follow Brodbeck Ironworks on Instagramhttps://www.instagram.com/brodbeck_ironworks/Trojan Horse Forge Get your THF Stabile Rail knife finishing vise at https://www.trojanhorseforge.com/And when you use the promo code “FULLBLAST10 you get 10%off everything on the site.Follow them on instagram:https://www.instagram.com/trojan_horse_forge/ TotalBoatAdhesives, paints, primers and polishing compounds.Go to http://totalboat.com/FULLBLASTTo support the podcastG.L. Hansen & Sons On Instagramhttps://instagram.com/g.l._hansenandsons?igshid=MzRlODBiNWFlZA== Gcarta.bigcartel.comG-Carta is unique composite of natural fibers and fabrics mixed with epoxy under pressure and heat Boofa, ripple cut, Tuxini, by Mikie, Mahi Mahi, Radio worm g-cartaPheasant by MikieColorama by MikieHoopla by MikeAmazing colors and razzle dazzle for your project. MARITIME KNIFE SUPPLIESMaritimeknifesupply.CAAll your knifemaking needs, belts abrasive, steals, kilns forges presses, heat treating ovens anvils and everything you need to get started or resupply. Including Dr. Thomas's book:“Knife Engineering”They're in Canada but ship to the US with ease and you can take advantage of the exchange rate The steel selection is always growing and Lawrence just got 3900 lbs. of steel in.10% off on abrasive belt packs of 10 get a hold of https://www.instagram.com/maritimeknifesupply/ and see what the fuss is about.Welcome Tormek as a sponsor to the show. Take your sharpening to a new level. I love these sharpening machines. Waterfed, easy to use. Jigs included. Definitely check out what they have to offer. If you need it sharpened, Tormek is definitely something for you:https://tormek.com/en/inspiration/woodworking--craftsVisit Tormek's website: https://tormek.com/enFollow Tormek on Instagram:https://www.instagram.com/tormek_sharpening/?hl=enFollow Tormek on TikTokhttps://www.tiktok.com/@tormek_sharpening?lang=enGo look at the course curriculum at CMA:https://centerformetalarts.org/workshops/** Taking classes from some of the best in forging at one of the best facilities in the country is an excellent opportunity to propel yourself as a blacksmith. Not to be missed. And with housing on the campus it's a great way to get yourself to the next level. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Can one of your clients be your mentor? In Episode 540, Marketing Manager, George Dearing, shares her experience of being informally mentored by a client early on in her career and how she's paying it forward. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
Today, we're returning to our special scramble format and welcoming to the show three legends of the egg industry. We have Mark Kleinsmith, formerly the National Sales and Marketing Manager for Lubing USA, Steve Kuykendall, formerly a Regional Manager for Lubing USA, and Craig England, who spent decades working on the breaker and grader side of the industry. These three old friends have a combined 125 years of industry experience, and they join us to reflect on how the industry has changed over the course of their careers, and to share stories from back in the days when things were a little less corporate, and a bit more rough and tumble.
This week on Behind the Post, we're getting supercharged with Eeshita Mittal, Marketing Manager at HCLTech and the driving force behind the Supercharged Ambassadors Club, HCLTech's employee advocacy program that's redefining talent attraction and retention in the B2B tech space.Eeshita shares how this purpose-driven initiative evolved from a pilot to a global community of 200+ employees across 25+ countries. From fresh grads to senior VPs, the program spans functions, geographies, and career stages, making it more than just advocacy; it's a movement.She dives into how HCLTech empowers ambassadors through personal branding workshops, hybrid content creation sessions, and direct engagement with leadership, including the CMO, who reads and interacts with employee posts. Spoiler: Some ambassadors saw their LinkedIn followers grow 5-10x within six months.With a 187% increase in LinkedIn reach and rising earned media value, this initiative proves that human storytelling and community-building are powerful tools in a B2B world.If you're looking for tactical ways to attract top talent, scale advocacy, or build a loyal internal brand army, this episode is your blueprint.Hot Topics:How HCLTech launched and scaled their employee advocacy program globallyWhat makes the Supercharged Ambassadors Club so effective, and in such high demandWhy employee advocacy is crucial for both attracting and nurturing talentHow leadership involvement fuels ambassador motivation and program success
In this episode of Turf Nerds: A Lawn Care Podcast, Evan and Greg take a deep dive into the world of irrigation with Whitney Brown, Marketing Manager, and Laramie Kamus, Strategic Accounts Manager at Rain Bird. Recorded live at Equip Expo 2025, the guys talk all about Rain Bird's brand-new All-in-One Zone Control — a compact, plug-and-play solution that's making installs faster, cleaner, and way more reliable for contractors.Tap Here for Turf Nerds Merch!Look! We Have A Website!Don't forget to check out Green Frog Web Design and tell them the Turf Nerds sent you. Or Greg will scalp your lawn!Use promo code TURFNERDS for 50% off Equip Expo 2026 registration!Shoot us an email! TurfNerdsPodcast@proton.meInstagramFacebookTikTokSubscribe on YouTube:https://www.youtube.com/@TurfNerdsPodcast?sub_confirmation=1#LawnCare #LawnMaintenance #Mowing #MowingGrass #LawnCareBusiness #Toro #ToroMultiforce #CubCadet #BibleStudy #Bible #Christian #Business #Entrepreneurship #Comedy #2024 #Marketing #Advertising #TipsAndTricks #Tips #Success #Yakta #YaktaMowers #YaktaOutdoor #Spring #SpringRush #FYP #Mower #NewMower #UsedMower #RouteDensity #EquipExpo #EquipExpo2024 #Echo #Stihl #RedMax #Shindaiwa #StringTrimmer #WeedWhip #GreenFrogWebDesign #WebDesign #EzraMcCarthy #Aerator #Aeration #ZAerate #Bobcat #BobcatMowers #Husqvarna #HusqvarnaGroup #HYGREENTOOL #GOMOW #ThunderLightingSupply #ChristmasLights #Christmas #Trump #DonaldTrump #PresidentTrump #ElectionDay #EZDumper #DumpInsert #StempkyNursery #Mulch #MulchInstallation #TurfNerds #Newsmax #NewsmaxTV #CarlHigbie #CharlieKirk
Perspective can change the way we see life, parenting, and even our daily struggles—but it's not always easy to gain. Amy and Sara sit down with Cody Braun, Marketing Manager for WinShape Camps and father of two, to talk about how perspective can grow patience and gratitude, why it's so hard in the moment, and practical ways to see life more clearly.They also explore how perspective can help in every season—mountaintops, messes, and everything in between—and Cody shares lessons from parenting his young kids. Tune in for an honest, hope-filled conversation that will help you slow down and gain a bigger God-sized view on life.--Question of the Week: If you could go back in time, what is one thing that you would do differently?--Hosts: Amy Lowe & Sara JonesGuests: Cody BraunProducers: Emily Alters & Cody Braun--Learn more about WinShape Camps at WinShapeCamps.org!Instagram: @WinShapeCampsTikTok: @WinShapeCampsFacebook: @WinShapeCamps Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SeniorLivingGuide.com Podcast, Sponsored by: Parrish Healthcare
In this episode, we sit down with Chandler Burckbuchler, Senior Division Manager and Marketing Manager for Terra Bella Senior Living, to discuss the critical warning signs families should watch for when visiting aging loved ones during the holidays. Chandler explains why the weeks following Thanksgiving and Christmas are traditionally the busiest times for senior living inquiries, as extended family time reveals changes that might go unnoticed during brief visits. She shares practical guidance on identifying concerns ranging from cognitive decline and medication management to nutrition, hygiene, and driving safety.We also explore the emotional aspects of aging, including loneliness and depression in seniors, and hear touching stories about the importance of listening to our elders' experiences. Chandler emphasizes that caregivers need care too, and offers actionable advice on conducting home safety checks—from testing smoke alarms to removing fall risks. She stresses the value of having conversations about care preferences before emergencies arise and encourages families to visit senior living communities during the holidays to understand their options.Tune in to discover invaluable insights that can help you support your aging loved ones while navigating these sensitive conversations with compassion and preparation. Whether you're noticing subtle changes or planning ahead, this episode offers the practical tools and emotional support families need during the holiday season and beyond.SeniorLivingGuide.com Podcast sponsored by TerraBella Senior Living and Tom Marks, Best Selling Author on RetirementThe background music is written, performed, and produced exclusively by purple-planet.com.https://www.purple-planet.com/*SeniorLivingGuide.com Webinars and Podcast represents the opinions and expertise of our guests. The content here is for informational and educational purposes. It does not necessarily represent the views, recommendations, opinions or advice of Fairfax Publishing/SeniorLivingGuide.com or its employees
Join Dani Ruggles, Marketing Manager at KFC, and Lynne Deason, Head of Creative Excellence at Kantar, as they explore how bold choices and an unwavering commitment to your brand's magnetic north can drive extraordinary results.When you know competitors will outspend you, creative quality isn't just important, it's essential. Great advertising amplifies your media investment, making it feel like you've spent more than you have.In this episode, Dani shares how KFC's success at Christmas and beyond came from breaking traditions, ignoring the temptation to follow customer feedback, and staying true to what the brand stands for. Hosted on Acast. See acast.com/privacy for more information.
Dirk Durham is the Marketing Manager for Phelps Game Calls, Elk Hunting YouTube sensation, and someone I consider a close friend! Dirk joins me this week to tell the wild story of his Yukon moose hunt with Jason Phelps. We do a little season recaps, elk hunting, bad etiquette on the mountain from other hunters, running into Doug Fluty on in the elk woods, and getting older as we both are. As usual, Dirk was awesome, full of wisdom and humor, and we had a great chat. Check it out anywhere podcasts are found, enjoy! Dirk on Instagram Show Sponsors! Phelps Game Calls - The game call company of The Western Huntsman! https://bit.ly/PhelpsGameCalls-Eastmans -Use Promo Code "Huntsman10" for 10% off! Silencer Central - Get started with a suppressor for your next hunt by going to the website here: https://bit.ly/SilencerCentral-Eastmans They make it very easy to get licensed, purchased, and set up so you can find out why getting a suppressor from Silencer Centrals is so popular! Leupold Optics- Over 100 years of American-made optics such as scopes, binos, spotters, range finders and more. Leupold sets the standard for innovation and quality without selling out. Leupold not only makes excellent products for any hunt, but they work hard for the future of hunting through their incredible support of many different conservation organizations. Support the companies that support you, check out Leupold here: https://bit.ly/Leupold-Eastmans Browning X-Bolt 2 - Browning is perhaps one of the top brands in American hunting. We all know this company, and they've once again moved the bar to a higher standard with the X-Bolt 2 rifle. Available in multiple cartridges, this rifle is designed for maximum, Total Accuracy, right out of the box. The Vari-Tech Stock allows this rifle to fit any person of any size. The DLX Trigger with adjustable weights is smooth as ice, and hunters can take advantage of the Plus Magazine System when maximum rounds are needed. With too many features to list here, this rifle is a no-brainer. Check it out at https://bit.ly/Browning-Eastmans SecureIT Gun Safes- The SecureIT Agile Series gun safes are a lightweight, modular gun storage solution that integrate with any gun collection. With Fast-Lock technology, they offer quick access when seconds count, are easy to move or get up and down stairs when you live in apartments or condos, and are super flexible for every need! Have a look here: https://bit.ly/SecureIt-Eastmans Mystery Ranch Packs- These packs have a long tradition of quality and durability. Their new hunting pack line-up has everything from solid daypacks to backcountry sizes and women's sizes. This is huge! I've never been able to find a good pack for my wife and girls that actually fit them right until I found the women's Sawtooth. Impressive load capacities, great organization, tough, lightweight, and carried on the improved Mysterium frame. Link: https://bit.ly/MysteryRanch-Eastmans Columbia River Knife & Tool CRKT- From tomahawks to pocket knives, every hunter should visit https://bit.ly/ColumbiaRiverKnifeAndTool-Eastmans and poke around for your next hunt. I've given my Chogan T-Hawk a real workout on the homestead and in camp. The hunting knife line-up has something for everyone, who doesn't love shopping for knives?? Eastmans Hunting Journals - What Western Hunter doesn't know Eastmans Hunting Journals?? I've been a fan and subscriber to the magazine since I was a kid, and you should too. Between the magazine, Eastmans TagHub, and the new Mule Deer eCourse, Eastmans has something for everyone and the tools every Western Hunter should have! Check it out at https://www.eastmans.com/ Hit me up at jim@thewesternhuntsman.com
When the temperature drops and snowflakes start to fall, many assume that local parks and recreation departments take a well-deserved break. However, as Valley Today host Janet Michael discovers in her lively conversation with Jeremy Sanders, Marketing Manager for Frederick County Parks and Recreation, winter is anything but a slow season. Instead, the department ramps up its offerings, ensuring that residents of all ages have plenty of opportunities to stay active, engaged, and connected. The Winter Guide: A Treasure Trove of Activities At the heart of their conversation is the newly released Winter Guide, available both online and soon in print. This comprehensive resource is packed with information about upcoming races, trips, crafting workshops, and sports leagues. Jeremy emphasizes that the guide is designed to appeal to a wide range of interests, from seniors looking for social activities to families seeking ways to get out of the house during the colder months. Notably, the guide also highlights job opportunities for teens and young adults, providing a gateway into the world of parks and recreation. Signature Events: From Turkey Trots to Winter Wonderland Transitioning from the guide's overview, Janet and Jeremy dive into some of the season's most anticipated events. The Thanksgiving Day 5K, a beloved local tradition, has grown so popular that it sold out last year, prompting organizers to raise the participation cap for this year's race. Jeremy shares the behind-the-scenes logistics of managing such a large event, from volunteer coordination to ensuring enough t-shirts and medals for all runners. The race isn't just for adults—kids can join in the fun with their own "tot trot," making it a true family affair. Following Thanksgiving, the excitement continues with Winter Wonderland at Clearbrook Park, now celebrating its 25th anniversary. This walk-through light display features festive activities, food trucks, live music, and even pony rides. Jeremy notes that the event has evolved to include selfie stations and crafting opportunities, ensuring that there's something for everyone, whether you have young children or are simply young at heart. Community Input and Creative Programming One of the most engaging aspects of the conversation is the discussion about how new programs are developed. Jeremy reveals that many ideas originate from staff members' personal interests or from suggestions by community members. For example, after attending a conference, Jeremy was inspired to introduce "letterboxing," a creative outdoor activity similar to geocaching, to the local parks. This openness to innovation ensures that the department's offerings remain fresh and relevant. Trips, Tours, and Togetherness Beyond local events, Frederick County Parks & Rec organizes a variety of trips throughout the winter. Whether it's a bus ride to a Penn State football game, a shopping excursion to New York City, or a visit to the Polar Express Ice Show, these outings provide residents with hassle-free ways to explore new places and make new friends. Janet and Jeremy both agree that the camaraderie of group travel adds an extra layer of enjoyment to these experiences. Staying Informed and Getting Involved To keep the community informed, the department offers an email newsletter, the "Rec Reminder," which highlights upcoming deadlines and new programs. Registration for events and activities is streamlined through the department's website, making it easy for residents to sign up and even add events directly to their digital calendars. Looking Ahead: A Season of Connection As the conversation wraps up, Janet and Jeremy reflect on the importance of community, tradition, and adaptability. Whether you're lacing up your sneakers for a 5K, crafting a holiday wreath, or simply enjoying a stroll through Winter Wonderland, Frederick County Parks & Rec ensures that winter is a season to remember. With a blend of beloved traditions and innovative new offerings, the department continues to bring people together—proving that, in Frederick County, the fun never freezes.
Megan Bowen, CEO of Refine Labs, shares the core fundamentals behind modern B2B growth. She explains how buyer behavior has shifted, how marketing must evolve, and what it takes to build a profitable, scalable go-to-market engine rooted in focus, data, and customer understanding.Topics CoveredEvolution of B2B buying: analog → website → dark social → AI era.Aligning go-to-market around buyer behavior.Ideal Customer Profile (ICP) definition and validation.Strategic narrative development using Andy Raskin's framework.The “Brand, Demand, Expand” model for growth.Simplifying measurement: attribution, share of search, and split-the-funnel analysis.Sales and marketing alignment through shared goals and accountability.Building efficient, profitable revenue systems.Questions This Video Helps AnswerHow has B2B buying behavior evolved and what does it mean for marketers?What are the most important elements of a modern go-to-market strategy?How can you define and operationalize an ideal customer profile?What is a strategic narrative and how does it drive company alignment?How should marketing and sales collaborate to achieve efficient growth?What metrics actually matter when measuring pipeline performance?Jobs, Roles, and Responsibilities MentionedCEO, CMO, VP of Sales, RevOps Lead, Account Manager, Customer Success Manager, Marketing Manager, BDR/SDR, Product Manager, Private Equity Partner, Founder.Key TakeawaysFocus beats complexity: simplify your go-to-market strategy around what works.The best companies deeply understand buyer behavior shifts and adapt early.A validated, data-driven ICP ensures efficiency and profitable growth.A strong strategic narrative, backed by leadership, drives internal and external alignment.Growth requires balanced investment in brand, demand, and expansion.Align marketing, sales, and finance goals to create predictable, sustainable performance.Measurement should prioritize insight and decision-making over vanity metrics.
Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media content. She explains how marketers can use content pillars, batching, and realistic posting goals to stay organised and authentic, and explores the differences between B2B and B2C strategies—where creativity and trust are key to engagement and long-term success. Emily also highlights how CoSchedule's AI-driven workflows help teams streamline planning, automate repetitive tasks, and maintain a consistent publishing cadence across channels—all within a single, easy-to-manage platform. About CoSchedule CoSchedule is the marketing industry's leading provider of content calendar, content optimization, and marketing education products. Its dynamic family of agile marketing management products serve more than 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value. Collectively, CoSchedule products empower nearly 100,000 marketers to complete more high-quality work in less time. As recognized with accolades from Inc. 5000, Gartner's Magic Quadrant, and G2Crowd, CoSchedule is one of the most valued companies its customers recommend. To learn more about CoSchedule, visit https://coschedule.com About Emily Thompson Emily Thompson recently joined CoSchedule as Marketing Manager, after two decades in B2B and B2C marketing content strategy. When people don't know what that means, she describes herself as the one who helps businesses answer the questions, "What needs to be said and how do we say it?" For her, there's nothing more exciting than seeing marketing messaging land with precision and impact. Except maybe 49er football. Time Stamps 00:00:18 - Meet Emily Thompson from CoSchedule 00:02:31 - Overview of CoSchedule's Product 00:06:26 - AI Integration at CoSchedule 00:08:07 - B2B vs. B2C Marketing Perspectives 00:12:04 - Common Mistakes in Social Media Marketing 00:14:00 - Empowering Employees to Post on Social Media 00:16:48 - Measuring Success in Social Media 00:25:16 - Best Marketing Advice Received 00:28:03 - Closing Remarks and Contact Information Quotes "The number one thing I say about AI is it's only as smart as the person who's talking to it." Emily Thompson, Marketing Manager at CoSchedule. "CoSchedule just does it all in one. So it's a great tool reduction software and really affordable option for marketers as budgets are shrinking and we need to work smarter and faster." Emily Thompson, Marketing Manager at CoSchedule. "At the end of the day, you're creating trust and building relationships with your audience, whether you are B2B or B2C." Emily Thompson, Marketing Manager at CoSchedule. Follow Emily: Emily Thompson on LinkedIn: https://www.linkedin.com/in/emily-thompson-68468084/ CoSchedule website: https://coschedule.com/ CoSchedule on LinkedIn: https://www.linkedin.com/company/coschedule/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Relebogile Mabotja speaks to Catherine Jacoby the Marketing Manager at Toys R Us South Africa about the tech behind toy forecasting. 702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure. Thank you for listening to a 702 Afternoons with Relebogile Mabotja podcast. Listen live on Primedia+ weekdays from 13:00 to 15:00 (SA Time) to Afternoons with Relebogile Mabotja broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/2qKsEfu or find all the catch-up podcasts here https://buff.ly/DTykncj Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.
Once again, Lou Carlozo rises from the pumpkin patch to bring you yet another Bankadelic Halloween Spooktacular. This year, we visit many different kinds of ghosts: Why is AI haunting so many financial institutions? Will the loan climate finally break through all the thunder and lightning? And if there are friendly ghosts on the horizon, what might they be? It's a fabulous cast of FI wizards … and a quartet of goblins (not so welcome, perhaps) from the Bankadelic Voice Character Crypt. Our special guests: Sarah Koulogeorge, Director of Business Development, Casca Richard Guillot, President, BAFS Samy Kogan, Vice President of Product Management, Swivel Caleb Stevens, Vice President - Marketing Manager of Capital Markets & Correspondent Banking, SouthState Bank
Crowdsourcing can be an effective way to engage your audience, but when it comes to defining your brand, it isn't always the best strategy. In the latest episode of Inside Strategy, Jennifer Mulchandani, CEO, and Antra Montmarquet, Marketing Manager at Arlington Strategy, discuss when crowdsourcing works and when it can backfire. The post When to Crowdsource Your Brand and When Not To first appeared on Arlington Strategy.
Ever felt like your to-do list was running your life instead of the other way around? This week, Tamara sits down with Erika from Trello, who went from being part of a 10-person product marketing team to leading a two-person powerhouse and somehow became more productive in the process. They unpack how to set real boundaries, build systems that scale (without burning out), and turn chaos into clarity. From choosing the right tools and saying no to endless Slack pings, to developing intentional rituals and co-creating SLAs across teams, Erika shares practical ways to bring sanity back to your workflow. If you've ever wrestled with a launch that didn't hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you. Follow Erika: LinkedIn: https://www.linkedin.com/in/erika-storli/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
In this episode of Sanford Says our Public works and Utilities Director Brynt Johnson and Plants Manager Richard Casella sit down with Lisa Holder Communications and Marketing Manager to discuss the updates regarding the odor issue and repairing of the wastewater treatment plant.
Ever wondered how a world-class coffee program can transform a boutique hotel's guest experience and boost revenue? In this episode, hosts David M. and Steve Carran sit down with Gage Johnston, Marketing Manager at Dalla Corte, to explore the art and science of coffee in hospitality. Gage shares his incredible journey in the coffee industry—from barista roles in California to launching his own startup, leading coffee programs for 300+ baristas, and now shaping B2B coffee solutions with Dalla Corte.Discover insights on:How coffee programs elevate guest experiences in boutique and independent hotelsCommon mistakes hotels make when implementing coffee programsThe role of automation and technology in modern coffee operationsTrends to watch in 2026, including hyper-personalization and premium experiencesTips for designing convenient, innovative, and guest-focused coffee programsIf you're in hospitality, hotel management, or F&B, this episode is packed with actionable strategies to create memorable guest experiences and boost on-premises revenue.Watch the FULL EPISODE on YouTube: https://youtu.be/nxS-CPw7a7YLinks:Gage on LinkedIn: https://www.linkedin.com/in/gage-johnston-b59086229/Dalla Corte: https://dallacorte.com/usa/For full show notes head to: https://themodernhotelier.com/episode/222Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.
Clement Manyathela speaks to Kirana Ramsunder, Marketing Manager at Inova Pharmaceuticals on how multivitamins can help combat year end fatigue.The Clement Manyathela Show is broadcast on 702, a Johannesburg based talk radio station, weekdays from 09:00 to 12:00 (SA Time). Clement Manyathela starts his show each weekday on 702 at 9 am taking your calls and voice notes on his Open Line. In the second hour of his show, he unpacks, explains, and makes sense of the news of the day. Clement has several features in his third hour from 11 am that provide you with information to help and guide you through your daily life. As your morning friend, he tackles the serious as well as the light-hearted, on your behalf. Thank you for listening to a podcast from The Clement Manyathela Show. Listen live on Primedia+ weekdays from 09:00 and 12:00 (SA Time) to The Clement Manyathela Show broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/XijPLtJ or find all the catch-up podcasts here https://buff.ly/p0gWuPE Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.
In part 2 of this episode of the HVAC Know It All Podcast, host Gary McCreadie continues his discussion with Jessica Slaughter, Marketing Manager at RLS Rapid Locking System, about the growing use of press fittings in the HVAC industry. They talk about common pushbacks like tool cost and trust in the technology, and how RLS is working to address these concerns. Jessica explains how press fittings save time, improve safety, and are being used in everything from homes to data centers worldwide. This episode gives HVAC pros useful insights into the benefits and future of press technology. Gary and Jessica talk about how press fittings are changing the HVAC trade by saving time, cutting labor, and reducing fire risks. Jessica shares how RLS is working to make tools more affordable and fittings easier to get, while expanding their product line to help techs stay with press. They discuss common concerns like cost and trust, and how the press is now used in homes, data centers, hotels, and more. Jessica also explains how global use is growing and why education is key. They end with a fun idea to show press vs. braze speed in a live challenge. Expect to Learn: How press fittings save time and lower labor costs. Why tool cost and trust are key barriers to adoption. Press fittings are being used across the HVAC industry. How RLS is improving fitting availability and product range. Why Press is a strong option for service work and tight job sites. Episode Highlights: [00:00] - Intro to Jessica Slaughter in Part 02 [01:59] - Press vs. Braze Speed Challenge Idea [03:38] - Showing Time Savings and Proper Brazing Prep [05:01] - Main Pushbacks: Tool Cost and Trust Over Time [06:12] - Longevity, Refrigerant Shift, and Growing Trust in Press [10:48] - Press in Service Calls and Where It's Being Used Most [17:43] - Global Reach of RLS and Importance of Exposure This Episode is Kindly Sponsored by: Master: https://www.master.ca/ Cintas: https://www.cintas.com/ Cool Air Products: https://www.coolairproducts.net/ Property.com: https://mccreadie.property.com SupplyHouse: https://www.supplyhouse.com/tm Use promo code HKIA5 to get 5% off your first order at Supplyhouse! Follow the Guest Jessica Slaughter on: LinkedIn: https://www.linkedin.com/in/js212/ RLS Rapid Locking System: https://www.linkedin.com/company/rls-rapid-locking-system/ Website: RLS Rapid Locking System: https://www.rapidlockingsystem.com/ Follow the Host: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/
In this episode of the HVAC Know It All Podcast, host Gary McCreadie sits down with Jessica Slaughter, Marketing Manager at RLS Rapid Locking System. Jessica discusses the benefits of using press fittings in HVAC and refrigeration, explaining how they provide a safer, faster, and more efficient alternative to brazing. She shares insights into common mistakes technicians make when using press fittings, particularly the importance of proper preparation, cleaning, and deburring. Jessica also highlights the durability of RLS press fittings and their ability to withstand high pressures, ensuring long-term reliability in the field. Her advice helps contractors improve their processes and enhance customer satisfaction. In this episode, Jessica highlights how press fittings offer a faster, safer alternative to brazing in HVAC and refrigeration systems. She emphasizes the importance of proper preparation, cleaning, and deburring to prevent leaks and ensure a solid press. By using the right tools and following the correct process, common mistakes can be avoided, leading to improved system performance. Jessica also discusses how educating technicians and using quality equipment can boost reliability and customer satisfaction, helping contractors achieve high-quality, long-lasting installations. Expect to Learn: How press fittings offer a safer, faster alternative to brazing. Why is proper preparation and cleaning essential to avoid leaks? How using the right tools ensures a solid press and reliable systems. Common mistakes technicians make and how to avoid them. Why educating technicians leads to better results and happier customers. Episode Highlights: [00:00] - Intro to Jessica Slaughter in Part 01 [02:28] - Longevity and Reliability of RLS Press Fittings [04:27] - RLS Press Fittings: Designed for HVAC and High Pressure [06:01] - Testing the Durability of RLS Press Fittings [07:46] - Differences Between Press Fittings for HVAC and Plumbing [12:03] - Common Mistakes with Press Fittings [17:21] - Properly Buffing Deep Scratches Before Pressing This Episode is Kindly Sponsored by: Master: https://www.master.ca/ Cintas: https://www.cintas.com/ Cool Air Products: https://www.coolairproducts.net/ property.com: https://mccreadie.property.com SupplyHouse: https://www.supplyhouse.com/tm Use promo code HKIA5 to get 5% off your first order at Supplyhouse! Follow the Guest Jessica Slaughter on: LinkedIn: https://www.linkedin.com/in/js212/ RLS Rapid Locking System: https://www.linkedin.com/company/rls-rapid-locking-system/ Website: RLS Rapid Locking System: https://www.rapidlockingsystem.com/ Follow the Host: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/
Monsters, Misfits and Mayhem are set to take over Bunratty Castle and Folk Park this October Bank Holiday Weekend from the 25th - 27th of October, turning the popular County Clare attraction into a frightfully fun Halloween village. Adrienne O Flynn, Sales and Marketing Manager joined Alan Morrissey to fill us in on what people can expect. Photo (c) Hospitality Ireland
In this episode of The Global Fresh Series, we journey to the breathtaking region of South Tyrol, Italy — home to some of the world's most celebrated apples. Our guest, Hannes Tauber, Marketing Manager and CMO of VOG – Home of Apples, shares his deep-rooted passion for apples, from bringing a sommelier event to apples to the growers who cultivate them, and the generations of tradition behind this remarkable brand.Sponsors:First Class Sponsor: Peak of the Market: https://peakofthemarket.com/ Premium Sponsor: Zag Technological Services, Inc.: https://www.zagtech.com/ Premium Sponsor: Avocados from Colombia: https://avocadoscolombia.com/ Premium Sponsor: The Fruit & Vegetable Dispute Resolution Corporation: https://fvdrc.com/ Premium Sponsor: USA Pears : https://www.usapears.org Global Women Fresh: https://globalwomenfresh.com/
Today we're doing something a little different. Instead of taking you halfway across the world, we're taking you inside Bell & Bly Travel - to share what it's like to work here, what makes our culture so special, and announcing a brand-new role on our team. If you've ever been curious about what it's like to work in the travel industry - this will give you a little taste! I'm joined by two of the most wonderful humans I know - our General Manager, Rachael Armstrong, and one of our Senior Coordinators, Ana Manrique. Rachael runs our award-winning design team and is an operations guru. While Ana has been promoted twice in just three years, and brings more enthusiasm to planning travel than anyone I've ever met! Click for the hiring role on this link https://dynamitejobs.com/company/bellblytravel/remote-job/client-growth-partnerships-manager Looking to book a luxury hotel? Get special perks and support the podcast by booking here: https://www.virtuoso.com/advisor/sarahgroen/travel/luxury-hotels If you want our expert guidance and help planning a luxury trip with experiences you can't find online, tell us more here and we'll reach out: https://www.virtuoso.com/advisor/sarahgroen/travel/luxury-hotels Learn more at www.luxtravelinsider.com Connect with me on Social: Instagram LinkedIn
In this episode of Small Biz Florida, recorded live at the 2025 FLAGGL Conference, host Tom Kindred sits down with Sarah Sams, Marketing Manager for mysherpas, a FinTech company transforming how small business loan applications are managed. Sams shares how mysherpas was born from the firsthand frustrations of entrepreneurs navigating the commercial loan process and how the platform now empowers both borrowers and lenders through a secure, intuitive, and organized digital portal. Designed to eliminate the back-and-forth of traditional email-based applications, mysherpas helps lenders collect the right documents faster while providing small business owners with clarity and control during the funding journey. With financial institutions rapidly adopting this type of technology, Sams highlights how mysherpas is setting a new standard in efficiency, security, and borrower experience. This podcast episode was recorded live at the 2025 FLAGGL Conference hosted at the JW Marriott Orlando Bonnet Creek Resort and Spa. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: www.mysherpas.ai
If you know, you know: Eddy Merckx and his story have always had huge traction for my cycling passion. So, having the opportunity to talk with the Marketing Manager of the brand that bears his name is just incredible.In this episode of the BroomWagon Podcast
10/03/25: Joel Heitkamp is broadcasting live from Red River Communications in Abercrombie. He's joined by Tom Steinolfson, the CEO of Red River Communications, as well as Kari Kleingartner, the Sales and Marketing Manager at Red River Communications. (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.
Phil Sanders, COO, and Sarah Slaven, Marketing Manager, of McAnany, Van Cleave & Phillips, also known as MVP Law, share what makes the 125-year-old law firm unique and how it breaks away from stereotypes. Learn how living out the firm's core belief in “real relationships” among employees, with clients and across industry interactions has contributed to its longstanding success. The views expressed by Enterprise.ing® presenters or guests are those of the presenter or guest and not, necessarily, of Enterprise Bank & Trust or its affiliates. All content, related materials and third party website links are for informational purposes only and do not constitute an endorsement by Enterprise Bank & Trust. Enterprise Bank & Trust does not make any warranty, express or implied, including warranties of merchantability and fitness for a particular purpose, and specifically disclaims any legal liability or responsibility for accuracy, completeness or usefulness of any information presented. Enterprise Bank & Trust is not under any obligation to update or correct any materials or content provided in connection with this podcast. All statements and opinions are subject to change without notice. ©2025 Enterprise Bank & Trust. All Rights Reserved.
Thabo Shole-Mashao standing in for Clement Manyathela is joined by to Greg Hoffman, Marketing Manager for Birchwood Hotel they discuss the servies offered by Birchwood Hotel. Greg also touched on the Hotel’s contribution to job creating in the city of Ekurhuleni by offering learnership to young people who do not have work experience. The Clement Manyathela Show is broadcast on 702, a Johannesburg based talk radio station, weekdays from 09:00 to 12:00 (SA Time). Clement Manyathela starts his show each weekday on 702 at 9 am taking your calls and voice notes on his Open Line. In the second hour of his show, he unpacks, explains, and makes sense of the news of the day. Clement has several features in his third hour from 11 am that provide you with information to help and guide you through your daily life. As your morning friend, he tackles the serious as well as the light-hearted, on your behalf. Thank you for listening to a podcast from The Clement Manyathela Show. Listen live on Primedia+ weekdays from 09:00 and 12:00 (SA Time) to The Clement Manyathela Show broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/XijPLtJ or find all the catch-up podcasts here https://buff.ly/p0gWuPE Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.
Arpi Lahaman is Marketing Manager at RuRu Mushrooms. RuRu Mushrooms produces export-quality mushroom chips, available in four flavors: natural, garlic, sour cream, and spicy barbecue. RuRu Mushrooms has their own mushroom farm in Zamboanga City where they cultivate their mushrooms, harvest, prepare, and package for distribution. This episode is recorded live at WMSU ATBI, agri-aqua technology business incubator of Western Mindanao State University in Zamboanga City.In this episode | 01:01 Ano ang RuRu Mushrooms? | 02:17 What problem is being solved? | 10:13 What solution is being provided? | 17:23 What are stories behind the startup? | 42:15 What is the vision? | 44:51 How can listeners find more information?RURU MUSHROOMS | Facebook: https://facebook.com/rurumushrooomsWMSU ATBI | Facebook: https://facebook.com/wmsuatbiTHIS EPISODE IS CO-PRODUCED BY:Yspaces: https://knowyourspaceph.comApeiron: https://apeirongrp.comTwala: https://twala.ioSymph: https://symph.coSecuna: https://secuna.ioRed Circle Global: https://redcircleglobal.comMaroonStudios: https://maroonstudios.comAIMHI: https://aimhi.aiCHECK OUT OUR PARTNERS:Ask Lex PH Academy: https://asklexph.com (5% discount on e-learning courses! Code: ALPHAXSUP)Argum AI: http://argum.aiPIXEL by Eplayment: https://pixel.eplayment.co/auth/sign-up?r=PIXELXSUP1 (Sign up using Code: PIXELXSUP1)School of Profits: https://schoolofprofits.academyFounders Launchpad: https://founderslaunchpad.vcHier Business Solutions: https://hierpayroll.comAgile Data Solutions (Hustle PH): https://agiledatasolutions.techSmile Checks: https://getsmilechecks.comCloudCFO: https://cloudcfo.ph (Free financial assessment, process onboarding, and 6-month QuickBooks subscription! Mention: Start Up Podcast PH)Cloverly: https://cloverly.techBuddyBetes: https://buddybetes.comHKB Digital Services: https://contakt-ph.com (10% discount on RFID Business Cards! Code: CONTAKTXSUP)Hyperstacks: https://hyperstacksinc.comOneCFO: https://onecfoph.co (10% discount on CFO services! Code: ONECFOXSUP)UNAWA: https://unawa.asiaSkoolTek: https://skooltek.coBetter Support: https://bettersupport.io (Referral fee for anyone who can bring in new BPO clients!)Britana: https://britanaerp.comWunderbrand: https://wunderbrand.comEastPoint Business Outsourcing Services: https://facebook.com/eastpointoutsourcingDVCode Technologies Inc: https://dvcode.techNutriCoach: https://nutricoach.comUplift Code Camp: https://upliftcodecamp.com (5% discount on bootcamps and courses! Code: UPLIFTSTARTUPPH)START UP PODCAST PHYouTube: https://youtube.com/startuppodcastphSpotify: https://open.spotify.com/show/6BObuPvMfoZzdlJeb1XXVaApple Podcasts: https://podcasts.apple.com/us/podcast/start-up-podcast/id1576462394Facebook: https://facebook.com/startuppodcastphPatreon: https://patreon.com/StartUpPodcastPHPIXEL: https://pixel.eplayment.co/dl/startuppodcastphWebsite: https://phstartup.onlineThis episode is edited by the team at: https://tasharivera.com
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