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In this solo episode of the Your Project Shepherd podcast, Francis Ramos, Media & Marketing Manager at Crafted Custom Homes and Podcast producer, shares a step-by-step guide to getting started with social media marketing for builders and designers. Discover why social media is more than just trends—it's a powerful, free marketing tool that works while you sleep. Francis breaks down platform choices, how to post without being a "content creator," and how to build trust with clients online. Whether you're overwhelmed or unsure where to start, this episode gives you the confidence to grow your business through authentic, consistent content.
This week on Taking Stock with Susan HayesCulleton: - Following the publication of Revenue's Taxation of Income from Social Media and Promotional Activities guidelines, Susan is joined by Mairead O'Driscoll, professional tax advisor, aka The Tax Nerd & Mark Corcoran, Marketing Manager at Taxback, to find out what it all means for content creators in Ireland. - We'll be finding out how your brain and body hold the keys to leading smarter, not harder with Dr. Scott Hutcheson, author of Biohacking Leadership: Leveraging the Biology of Behavior to Maximize Your Impact. - Plus, we find out why online daters are swiping left on the whole idea of dating apps like Tinder & Bumble with Dr. Kathryn Coduto, Assistant Professor of Media Science at Boston University.
In this episode of the Purposeful Marketing Podcast, Aaron and Mary are joined by content expert Steph Crugnola to explore the power of raw, authentic content. They discuss the benefits of starting with genuine, unpolished material and how it can resonate more with audiences than hyper-polished productions. Steph shares insights from her extensive experience in content creation, emphasizing the importance of understanding your audience and using available resources wisely.Subscribe to the Purposeful Marketing Podcast.~Market with purpose for the everyday practitioner ~Connect with the hosts:Mary KeoughAaron WeekesJames BoeckmannConnect with the guest:Stephanie CrugnolaStacking Growth PodcastMoontower Soccer: An Austin FC Podcast
How do you turn a $10K test budget into $1M in just 30 days? When Q4 sales hit a wall, Miranda (Performance Marketing Manager at 365 Holdings) didn't panic. Instead, she diversified beyond Meta, and tested new channels like Pinterest, Snapchat, and AppLovin. Nik and Miranda unpack the exact strategies, creative approaches, and measurement tactics that fueled a massive holiday sales surge. You'll hear why relying on one ad channel can tank your business, how to creatively adapt ads for different platforms, and the surprising differences between running ads on Meta versus in‑game mobile platforms. And, what's Miranda's take on AI in ad creative? She picks her top tools and shares how smaller companies can compete with larger ones without breaking the bank. AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.
In this bonus episode of Detailed, we share a LIVE conversation from the 2025 AIA Conference on Architecture & Design in Boston, MA.Cherise is joined by Kevin Black, Marketing Manager at FreeAxez. Kevin demonstrates the innovative raised floor and power systems—such as Gridd—that enable fast, efficient changes to technology infrastructure, offering flexible cable management solutions tailored to the demands of today's most dynamic business environments.If you enjoy this episode, visit arcat.com/podcast for more. If you're a frequent listener of Detailed, you might enjoy similar content at Gābl Media. Mentioned in this episode:ARCATemy
Send us a textOn today's episode of The English Wine Diaries is Patrick McGrath, Master of Wine and CEO of Hatch Mansfield, a UK specialist in premium wines made by independently-owned wine companies from around the world.Patrick joined the wine trade in 1983 as a Management Trainee with Victoria Wine, spending his first 6 months in shops and then joining the buying department. Five years later he joined Grants of St James's as Marketing Manager for the former Hatch Mansfield business, before moving to Mentzendorff in 1991 as Marketing Controller and then Director for Bollinger Champagne. Patrick passed the Master of Wine exam in 1993 and the following year became a founding member of the “new” Hatch Mansfield team, taking on the role of Managing Director. Just over a decade later, in 2004, his significant contribution to the drinks industry was recognised when he was named Drinks Business Magazine's Man of the Year.Last year Patrick was delighted to mark Hatch Mansfield's 30th anniversary 2025 has been yet another busy year as the first Classic Cuvée from Domaine Evremond – the Kent wine estate he founded with friend Pierre-Emmanuel Taittinger a decade ago – was released for sale and the vineyard and cellar door experience also opened to the public. We talk about Patrick's journey to become an MW, the friendships that have formed the foundations of Domaine Evremond and the King Charles III's thoughts on serving the wine estate's 1st edition Classic Cuvee at July's state banquet with French president Emmanuel Macron. You can find out more about how to visit Domaine Evremond and buy its wine by visiting domaineevremond.com and following @domaineevremond on Instagram. With thanks to series sponsor, Wickhams, The Great British Wine Merchant. Visit wickhamwine.co.uk to open an account and see their award-winning range of English wine and bottles from around the globe that have exceptional stories to tell.Thanks for listening to The English Wine Diaries. If you enjoyed the podcast then please leave a rating or review, it helps boost our ratings and makes it easier for other people to find us. To find out who will be joining me next on the English Wine Diaries, follow @theenglishwinediaries on Instagram and for more regular English wine news and reviews, sign up to our newsletter at englishwinediaries.com.
How can farming protect culture and sustain communities in the midst of conflict? Today on the Thriving Farmer Podcast, Michael is joined by Karmel Abufarha, Marketing Manager of Canaan Palestine. Since 2013, Karmel has worked alongside his father and Palestinian smallholder farmers to create a route-to-market for ancient olive groves and traditional crops. What started as a local effort to safeguard livelihoods has grown into a global movement, connecting Palestinian farmers with consumers who value sustainability, social responsibility, and regenerative practices. Tune in to hear how Karmel and the team at Canaan are preserving cultural heritage, uplifting farming families, and building hope for the next generation. In This Episode, You'll Hear: Returning to Palestine: What led Karmel to leave Wisconsin and join his family's farming mission [1:11] Water Conservation: Is mulching an effective method for olive groves? [11:47] Co-op Structure: What does the average family farm look like in Palestine? [13:46] Farming Amid Conflict: How current events impact Palestinian farmers' work and livelihoods [17:17] Global Markets: Where is Canaan's olive oil sold, and who are their customers? [23:02] Farmer Support: How Canaan provides resources and opportunities for their farming partners [26:32] Don't miss this episode to learn how regenerative farming can protect cultural heritage and create lasting economic and ecological impact. About the Guest Karmel Abufarha is the Marketing Manager for Canaan Palestine, a pioneering initiative supporting smallholder Palestinian farmers and preserving the ancient olive groves of the region. Raised in Madison, Wisconsin, Karmel returned to Palestine in 2013 to embrace his heritage and pursue regenerative agriculture. He now plays key roles in marketing, farmer education, and building global connections that sustain both the land and its people.
The bois are joined by Marketing Manager Rik to discuss The Naked Gun, Fantastic 4, Together, South Park, and more!Join our Patreon for bonus episodes, supplements, Discord access, and more: https://www.patreon.com/therearetoomanymoviesMerch: https://www.toomanymovies.com/shopInstagram:https://www.instagram.com/therearetoomanymovies/TikTok:https://www.tiktok.com/@therearetoomanymoviesListen on Spotify:https://open.spotify.com/show/7lwOlPvIGdlmr6XjnLIAkG?si=4e3d882515824466Subscribe on iTunes:https://podcasts.apple.com/us/podcast/there-are-too-many-movies/id1455789421Twitch:https://www.twitch.tv/therearetoomanymoviesTwitter:http://www.twitter.com/tatmmpod00:00:00 Cold Open00:00:39 Intro00:07:22 F100:10:01 Y2K00:11:56 Sovereign00:14:09 The Naked Gun00:18:02 Together00:21:07 One Punch Man00:22:15 Dragonball Z Super00:24:38 Tulsa King00:29:16 Grandma's Boy00:34:19 Shoresy00:37:43 Chainsaw Man00:39:18 Fantastic 4: First Steps00:43:12 The Materialists00:48:19 South Park00:52:12 Thunderbolts00:53:44 The Osbournes00:59:08 Daredevil01:00:21 Games01:06:27 Outro
Hello Libration Nation! This week we are discussing The Undead Fox of Deadwood Forest by Aubrey Hartman. This newly released middle-grade book features Clare, an undead fox who ushers wandering animal souls to the afterlife realms of peace, pleasure, progress, and pain in the perpetual autumn setting of Deadwood Forest. Clare lives a solitary life, meticulously tending to his mushroom garden and enjoying his tree sap tea, until a badger named Gingersnipes arrives and disrupts his routine.My guest this week is Angie Zhao. Born and raised in Richmond, Angie was a VCU English major and has spent the past four years working as an Events and Marketing Manager at a children's bookstore in Richmond. When she's not planning author events and school visits, she loves visible mending, making jewelry for her friends, trail running, and, of course, getting lost in a good story. A lover of books for both children and adults, Angie is drawn to clever, form-bending tales and writing that finds magic in the mundane.Clare's favorite drink is his tree sap tea; we created this using black tea, maple syrup, and peaches since we recorded in the summer. Feel free to add bourbon if you like, and enjoy it hot or cold year-round as you imagine yourself cozying up in Deadwood Forest!Maple Peach Tea Sipper2 oz. Bourbon (optional)4 oz. Fresh-Brewed Black Tea0.75 oz Maple Syrup1/8th of Fresh Peach (softened works best)Fresh Mint (optional)Mudldle fresh peach, add bourbon, maple syrup, and ice. Shake. Strain into glass with ice and top with fresh-brewed tea. Garnish with with mint and peach slices, enjoy!In this EpisodeVanishing World by Sayaka MurataMarcin Minor IllustratorMarisa Calin Audiobook NarratorThe Lion of Lark Hayes Manor by Aubrey HartmanThe Book of Joy by Dalai Lama and Archbishop Desmond TutuTJ Clune BooksKatherine Applegate BooksReading in the Middle Podcast
What's up folks, today we have the pleasure of sitting down with Alison Albeck Lindland, CMO at Movable Ink.(00:00) - Intro (01:14) - In This Episode (03:10) - 1. Movable Ink's Platform Evolution (04:19) - 2. Alison's 3 Stage Journey at Movable Ink (05:08) - 3. Using Customer Relationships to Future Proof a Marketing Career (09:50) - 4. Building AI Literacy in Marketing Teams (16:17) - 5. How to Spot AI Literacy in Marketing Hires (21:35) - 6. Fostering AI Experimentation Across Your Team (25:43) - 7. AI Point Solutions vs Platforms (30:37) - 8. Align CMOs and Boards on Long Term Marketing Goals (33:37) - 9. How to Measure and Maximize the ROI of Video Podcasts (40:23) - 10. Building a Customer Strategy Team That Drives Enterprise Growth (49:36) - 11. How To Build Lasting Influence With B2B Buyers (55:49) - 12. Creating Energy and Balance as a CMO Summary: Alison believes marketing careers thrive when you stay close to the people who buy from you, and at Movable Ink she has built that into the culture with a customer strategy team, advisory boards, and events that create real connections customers carry into new roles. She applies the same thinking to AI, starting with shared tools and boundaries, then layering in structured experimentation and custom apps that live inside daily workflows. Alison hires people who tinker on their own time, keeps experimentation alive with weekly check‑ins and show‑and‑shares, and cuts projects that do not deliver, like ending a podcast to focus on high‑impact testimonial and “hero” videos. Through it all, she builds influence by aligning teams on one scorecard, sharing loyalty stories that prove long‑term value, and helping buyers see her platform as part of their personal playbook for success.About AlisonAlison is the Chief Marketing Officer at Movable Ink, leading global marketing, brand, strategy, and communications for the AI-powered personalization platform used by the world's top brands. In her 12+ years at Movable Ink, she's had three distinct phases: rising through customer success, founding the company's now-influential strategy team, and stepping into the CMO role nearly three years ago. That journey (across constant evolution and new challenges) has kept the work “never the same company for more than six months at a time,” and helped shape Movable Ink's role as a leader in enterprise personalization.Customer Relationships Can Future Proof a Marketing CareerAlison argues that the best way to future proof a marketing career is by knowing your customers as actual people rather than abstract data points. Marketers who thrive over time make it their job to understand what customers want, how they think, and why they buy. "You have to know them personally and pretty intimately," she says. "You've got to be constantly advocating for their perspective around the table." That kind of understanding does not happen in a spreadsheet. It happens in conversations, often unplanned ones, that give you unfiltered context about their challenges and priorities.She has turned this belief into a repeatable practice at Movable Ink. Her team builds ongoing contact with customers through multiple channels, including:Quarterly fireside chats with CMOs who share their challenges and ideas.A hybrid customer advisory board that rotates in staff members to observe and participate.Strategic placement of marketers at in-person events where they can form real connections.These interactions do more than collect feedback. They create a loop where customer input shapes campaigns, product positioning, and content. Alison credits these relationships with Movable Ink's staying power. Marketers who use their platform often bring it with them when they change roles or companies, expanding the brand's reach through personal advocacy."We spend a lot of time now trying to bring our team members in close contact with our customers in more than just a servicing capacity," Alison explains. "They need to develop personal relationships that inform the work they are doing, whether it is content marketing, events, or ABM."Alison also leans on product marketing as a partner in capturing deeper customer knowledge. She highlights win-loss interviews as especially valuable. Unlike survey data, these conversations expose what is working and where gaps exist with enough specificity to guide real change. Her team uses these discussions to refine strategy and make decisions with authority. Marketers who adopt this mindset do more than execute tactics. They become trusted voices in shaping what their company brings to market.Key takeaway: Build constant, meaningful contact with your customers. Use advisory boards, interviews, and live events to hear their unfiltered perspectives. Treat these conversations as fuel for your campaigns and strategies. When you consistently advocate for customers with authority, you position yourself as someone whose work will stay relevant no matter how the tools, titles, or industry trends shift.AI Literacy in Marketing: How to Build AI Literacy in Marketing TeamsAI literacy in marketing takes shape when organizations stop treating AI like a playground and start building a framework for real, coordinated adoption. Alison Albeck Lindland pushes for a model where alignment and enablement come before experimentation. “You need to make sure you're all singing from the same songbook,” she says. When teams skip that step, they end up with scattered projects, compliance headaches, and wasted time. A clear, shared framework turns AI from a set of personal experiments into an enterprise capability.This is why the updated Pyramid of AI Literacy begins with organizational alignment and standardized tooling at its base. These steps give teams a shared understanding of the company's AI strategy, ethical guidelines, and compliance boundaries, along with enterprise-grade tools that build institutional knowledge instead of one-off fiefdoms. Alison's point is direct: enterprise AI can only scale when everyone is using the same platforms and working from the same rulebook.“OpenAI is great, but we're using a tool that lets us build institutional muscle and share learnings across teams.”The middle of the pyramid focuses on practical proficiency, experimentation, and model literacy. Teams develop real competency with structured prompts and multi-model workflows. They also learn how large language models work and how AI connects to data, workflows, and machine learning systems. Experience does not come from a training course. It comes from giving teams space to test ideas, share lessons learned, and build the muscle memory to use AI effectively.At the top sits strategic leadership. This is where marketing leaders guide the organization with clear purpose, challenge hype, and embed AI into the company's growth strategy. At Movable Ink, this looks like dedicated business analysts building custom AI apps that plug into daily work, from a brand voice checker to a natural language search bot for surfacing industry-specific content. These tools live inside workflows, making AI part of the operating rhythm instead of a side project.Key takeaway: Use the pyramid as your blueprint for building AI literacy. Start by aligning the organization on strategy, ethics, and enterprise tools. Then train teams to get real value from AI through structured prompts, model literacy, and cross-functional experimentation. Finally, put strong leadership at the top to guide adoption with purpose. That way you can move AI from scattered experiments to a unified, scalable capability that drives ...
You've got two fabulous conversations comin' your way, yinzers!First, did you know that August 1st is PA Donor Day? Listener Molly Crawford emailed to tell us all about it and the wonderful nonprofit, CORE (Center for Organ Recovery and Education). And that's not all! Molly joins Tressa to share her personal story about how organ donation saved her husband's life.Then, get ready for one fun, heartfelt and community-centered chat when Tressa sits down with chef andinternet sensation Desarae Legros AKA Cooking Comedy Chaos and Pam Luu, Social Media & Marketing Manager for the incredible nonprofit, Community Kitchen Pittsburgh. You'll hear all about Community Kitchen, about how Desarae is giving back to the community, and oh, so much more…And just a heads up: there's some adult, PG-rated language in this convo. *PA Donor Day: https://donatelifepa.org/pa-donor-day/*CORE: https://www.core.org/*Donate Life Pennsylvania: https://donatelifepa.org/*Community Kitchen: https://www.ckpgh.org/*Cooking Comedy Chaos: IG: @cooking_comedy_chaos TikTok: Cooking_Comedy_Chaos*Pam Luu: IG: didyoueatyet, stillnotahippiehttps://www.yinzaregood.com/FOLLOW US on social media!Instagram: @yinzaregood Facebook: @YinzAreGoodHave a story of generosity or kindness to share with us? Want a Kindness Crate dropped off at your business or school? Email us at yinzaregood@gmail.com
This week Benedict interviews Mark Phillips , the Technical Marketing Manager at the FreeBSD Foundation, while they both are at a Hackathon in Germany. NOTES This episode of BSDNow is brought to you by Tarsnap (https://www.tarsnap.com/bsdnow) and the BSDNow Patreon (https://www.patreon.com/bsdnow) Interview Mark Phillips - Technical Marketing Manager at the FreeBSD Foundation (https://freebsdfoundation.org/about-us/our-team) Personal website (https://probably.co.uk/) Tarsnap This weeks episode of BSDNow was sponsored by our friends at Tarsnap, the only secure online backup you can trust your data to. Even paranoids need backups. Send questions, comments, show ideas/topics, or stories you want mentioned on the show to feedback@bsdnow.tv (mailto:feedback@bsdnow.tv) Join us and other BSD Fans in our BSD Now Telegram channel (https://t.me/bsdnow) Special Guest: Mark Phillips.
With cafes, lounge areas and pop-ups, BYD is not your typical car brand. How do they plan events that speak to Singaporeans, and become not just a car brand, but a lifestyle?
Katie Stephens, Marketing Manager at Morse Manufacturing, shares how a century-old company embraced change through a bold rebrand. From uncovering a hidden “M” in the company's iconic drum design to launching a new website and visual identity, Katie discusses the creative process, collaboration across teams, and why integrity remains at the heart of Morse's brand. It's a behind-the-scenes look at modernizing tradition while staying true to core values.
We're headed to the Northwest, on the shore of Lake Washington, to chat with Alexa Coyle, Marketing Manager for Seattle Seahawks, Lumen Field, and WAMU Theater + Co-founder of The Female Edge. Alexa oversees event marketing for Lumen Field (concerts, dirt events, WAMU Theater, and conventions), branding and marketing for food and beverage, Seahawks retail marketing, and more. She tells us about many of the unique things about their stadium, which includes the most just-walk-out concession stands of any venue in the world. We talk about innovation within more seasoned venues, elevating premium spaces, and how they are inspired and driven by the technology-forward market of Seattle. As a former professional soccer player, we talk about what it means to her to work at one of the host venues for the 2026 World Cup, as well as early preparations and planning currently underway as they look ahead to next summer. Alexa tells us about her career, from an interest in analytics and creative, and finishing her MBA and co-founding The Female Edge (which provides recruiting support and mentoring to female athletes) while playing professional soccer at Hibernian WFC in Edinburgh, Scotland. You'll love this fun, interesting episode, which is full of interesting strategy and great discussion.Alexa Coyle: Instagram | LinkedInLumen Field: Facebook | Instagram | Twitter/X ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
What's up everyone, today we have the pleasure of sitting down with István Mészáros, Founder and CEO of Mitzu.io. (00:00) - Intro (01:00) - In This Episode (03:39) - How Warehouse Native Analytics Works (06:54) - BI vs Analytics vs Measurement vs Attribution (09:26) - Merging Web and Product Analytics With a Zero-Copy Architecture (14:53) - Feature or New Category? What Warehouse Native Really Means For Marketers (23:23) - How Decoupling Storage and Compute Lowers Analytics Costs (29:11) - How Composable CDPs Work with Lean Data Teams (34:32) - How Seat-Based Pricing Works in Warehouse Native Analytics (40:00) - What a Data Warehouse Does That Your CRM Never Will (42:12) - How AI-Assisted SQL Generation Works Without Breaking Trust (50:55) - How Warehouse Native Analytics Works (52:58) - How To Navigate Founder Burnout While Raising Kids Summary: István built a warehouse-native analytics layer that lets teams define metrics once, query them directly, and skip the messy syncs across five tools trying to guess what “active user” means. Instead of fighting over numbers, teams walk through SQL together, clean up logic, and move faster. One customer dropped their bill from $500K to $1K just by switching to seat-based pricing. István shares how AI helps, but only if you still understand the data underneath. This conversation shows what happens when marketing, product, and data finally work off the same source without second-guessing every report.About IstvánIstvan is the Founder and CEO of Mitzu.io, a warehouse-native product analytics platform built for modern data stacks like Snowflake, Databricks, BigQuery, Redshift, Athena, Postgres, Clickhouse, and Trino. Before launching Mitzu.io in 2023, he spent over a decade leading high-scale data engineering efforts at companies like Shapr3D and Skyscanner. At Shapr3D, he defined the long-term data strategy and built self-serve analytics infrastructure. At Skyscanner, he progressed from building backend systems serving millions of users to leading data engineering and analytics teams. Earlier in his career, he developed real-time diagnostic and control systems for the Large Hadron Collider at CERN. How Warehouse Native Analytics WorksMarketing tools like Mixpanel, Amplitude, and GA4 create their own versions of your customer. Each one captures data slightly differently, labels users in its own format, and forces you to guess how their identity stitching works. The warehouse-native model removes this overhead by putting all customer data into a central location before anything else happens. That means your data warehouse becomes the only source of truth, not just another system to reconcile.István explained the difference in blunt terms. “The data you're using is owned by you,” he said. That includes behavioral events, transactional logs, support tickets, email interactions, and product usage data. When everything lands in one place first (BigQuery, Redshift, Snowflake, Databricks) you get to define the logic. No more retrofitting vendor tools to work with messy exports or waiting for their UI to catch up with your question.In smaller teams, especially B2C startups, the benefits hit early. Without a shared warehouse, you get five tools trying to guess what an active user means. With a warehouse-native setup, you define that metric once and reuse it everywhere. You can query it in SQL, schedule your campaigns off it, and sync it with downstream tools like Customer.io or Braze. That way you can work faster, align across functions, and stop arguing about whose numbers are right.“You do most of the work in the warehouse for all the things you want to do in marketing,” István said. “That includes measurement, attribution, segmentation, everything starts from that central point.”Centralizing your stack also changes how your data team operates. Instead of reacting to reporting issues or chasing down inconsistent UTM strings, they build shared models the whole org can trust. Marketing ops gets reliable metrics, product teams get context, and leadership gets reports that actually match what customers are doing. Nobody wins when your attribution logic lives in a fragile dashboard that breaks every other week.Key takeaway: Warehouse native analytics gives you full control over customer data by letting you define core metrics once in your warehouse and reuse them everywhere else. That way you can avoid double-counting, reduce tool drift, and build a stable foundation that aligns marketing, product, and data teams. Store first, define once, activate wherever you want.BI vs Analytics vs Measurement vs AttributionBusiness intelligence means static dashboards. Not flexible. Not exploratory. Just there, like laminated truth. István described it as the place where the data expert's word becomes law. The dashboards are already built, the metrics are already defined, and any changes require a help ticket. BI exists to make sure everyone sees the same numbers, even if nobody knows exactly how they were calculated.Analytics lives one level below that, and it behaves very differently. It is messy, curious, and closer to the raw data. Analytics splits into two tracks: the version done by data professionals who build robust models with SQL and dbt, and the version done by non-technical teams poking around in self-serve tools. Those non-technical users rarely want to define warehouse logic from scratch. They want fast answers from big datasets without calling in reinforcements.“We used to call what we did self-service BI, because the word analytics didn't resonate,” István said. “But everyone was using it for product and marketing analytics. So we changed the copy.”The difference between analytics and BI has nothing to do with what the tool looks like. It has everything to do with who gets to use it and how. If only one person controls the dashboard, that is BI. If your whole team can dig into campaign performance, break down cohorts, and explore feature usage trends without waiting for data engineering, that is analytics. Attribution, ML, and forecasting live on top of both layers. They depend on the raw data underneath, and they are only useful if the definitions below them hold up.Language often lags behind how tools are actually used. István saw this firsthand. The product stayed the same, but the positioning changed. People used Mitzu for product analytics and marketing performance, so that became the headline. Not because it was a trend, but because that is what users were doing anyway.Key takeaway: BI centralizes truth through fixed dashboards, while analytics creates motion by giving more people access to raw data. When teams treat BI as the source of agreement and analytics as the source of discovery, they stop fighting over metrics and start asking better questions. That way you can maintain trusted dashboards for executive reporting and still empower teams to explore data without filing tickets or waiting days for answers.Merging Web and Product Analytics With a Zero-Copy ArchitectureMost teams trying to replace GA4 end up layering more tools onto the same mess. They drop in Amplitude or Mixpanel for product analytics, keep something else for marketing attribution, and sync everything into a CDP that now needs babysitting. Eventually, they start building one-off pipelines just to feed the same events into six different systems, all chasing slightly different answers to the same question.István sees this fragmentation as a byproduct of treating product and marketing analytics as separate functions. In categorie...
In today's episode of The Best Dam Podcast, Jill has the pleasure of chatting with Samantha Sherman, Marketing Manager for Beazer Homes.Get an insider's look at what goes into marketing and building sustainable, energy-efficient homes. From eco-friendly construction techniques—like advanced insulation and weatherization systems—to solar-powered living and clean air technology, you'll discover how Beazer is helping residents “live better” while being mindful of both comfort and environmental impact. Plus, Samantha shares details about customizable floor plans, accessibility features, and the perks of no HOA fees in the sought after Heritage Peak Single-Family Homes community in Boulder City.DISCUSSION1. Community Integration and Understanding Local NeedsDiscussion on Beazer's involvement in Boulder City community events.Importance of understanding local buyer personas—families vs. retirees.2. Innovative Home Construction TechniquesExplanation of Beazer's use of advanced building materials (e.g., Dupont Tyvek Weatherization Systems).Moisture control, mold prevention, and climate-sensitive building.3. Insulation and Soundproofing FeaturesDetails about R21 cellulose insulation and two-by-six framing.Benefits for sound reduction and thermal efficiency.4. Solar Energy IntegrationBeazer's initiative to include solar panels in all new Las Vegas area communities.System sizes and energy saving capabilities (up to 80% energy offset).Cost savings in utility bills for homeowners.Inclusion of solar in the overall purchase price.5. High-Efficiency Home Design ElementsUse of double-glazed, high-efficiency windows for comfort and energy savings.Impact of design on indoor temperature and natural light.6. Clean Air Control and Ventilation SystemsIntroduction of the Clean Air Control Center (formerly “mechanical room”).Explanation of all-electric heating and Energy Recovery Ventilation (ERV) system.Benefits for allergy sufferers and general indoor air quality.Reduced dust and maintenance requirements.7. Home Security and Customization OptionsSecurity system installation not standard, but homes are compatible.The difference between spec homes and new builds:9. Model Home Features and AccessibilityHigh ceilings, open floor plan, large doors, and accessible entries.Customization of rooms (e.g., pantries, closets, bathrooms).RV garage options.10. Homeowner Experience and Sales ProcessRange of square footage and bedroom/bathroom/garage configurations available in the Heritage community.Virtual tours and the U-tour system for self-guided visits.LEARN MOREClick here to learn more about Beazer Homes and their developments in Las Vegas/Boulder City - https://www.beazer.com/search-nv-las-vegas.Facebook: https://www.beazer.com/search-nv-las-vegasInstagram: https://instagram.com/beazerhomesKEYWORDSBeazer Homes, Heritage Peak, Jill Lagan, Boulder City Chamber of Commerce, The Best Dam Podcast, Podcast Interview#BeazerHomes #HeritagePeak #BoulderCity #JillLagan #BCNVChamber2025 #TheBestDamPodcast #PodcastInterview
Aubrey converses with Helene Brand, Marketing Manager for GrowECD, about her organisation called GrowECD, which is aimed at equipping and connecting Early Childhood Development (ECD) businesses with the skills, support and resources they need to provide 5-star early learning for every child. The Aubrey Masango Show is presented by late night radio broadcaster Aubrey Masango. Aubrey hosts in-depth interviews on controversial political issues and chats to experts offering life advice and guidance in areas of psychology, personal finance and more. All Aubrey’s interviews are podcasted for you to catch-up and listen. Thank you for listening to this podcast from The Aubrey Masango Show. Listen live on weekdays between 20:00 and 24:00 (SA Time) to The Aubrey Masango Show broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk between 20:00 and 21:00 (SA Time) https://buff.ly/NnFM3Nk Find out more about the show here https://buff.ly/lzyKCv0 and get all the catch-up podcasts https://buff.ly/rT6znsn Subscribe to the 702 and CapeTalk Daily and Weekly Newsletters https://buff.ly/v5mfet Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
In today's episode, Matthew Campbell of My Wedding Songs and Nick James Hahn talk about building a music library for wedding DJs, music legalities, and Promo Only.Nick James Hahn is an Army veteran, Auburn University graduate, former Marketing Manager for Pioneer Electronics, and current Director of Marketing and Distribution for famed record pool, Promo Only, Inc. With 25 years of DJing experience under his belt, Nick continues to find joy in discovering new music and sharing it with others.A Word About My Wedding SongsMy Wedding Songs is a resource for wedding music planning. Grab a copy of our Wedding Music Planner for ceremony and reception guides with song suggestions. Join the Wedding MusicLetter for weekly trending wedding songs and ideas.
Welcome to another special episode of the Clear Admit MBA Admissions Podcast, recorded live at the Clear Admit MBA Fair at MIT Sloan School of Management in May 2025. In this panel session, "Admissions Tips: What You Say – Goals, Essays & Interviews," we dove into four core components of the MBA application: career goals, application essays, professional recommendations, and the admissions interview. Our expert panel includes Eric Askins, Executive Director of Admission, University of California, Berkeley Haas School of Business; Allison Jamison, Assistant Dean of Admissions, Duke University, Fuqua School of Business; Katya Gonzalez-Willette, Marketing Manager, MBA Admissions, Harvard Business School; and Jim Holmen, Director of Admissions and Financial Aid, Indiana University, Kelley School of Business.
In this bonus episode of Detailed, we share a LIVE conversation from the 2025 AIA Conference on Architecture & Design in Boston, MA.Cherise is joined by Justin James, Marketing Manager at Salsbury Industries Inc. Justin highlights the breadth of mailboxes and lockers Salbusry Industries supplies to the USPS, industrial and commercial manufacturers, and contractors for residential development. If you enjoy this episode, visit arcat.com/podcast for more. If you're a frequent listener of Detailed, you might enjoy similar content at Gābl Media. Mentioned in this episode:ARCATemy
The joy of making this podcast is that sometimes I just get to be curious which Adam Frost says is key to our enjoyment of gardening. I know that any day now Autumn bulb catalogues will start to drop through my letterbox and garden centres will soon start to sell daffodil bulbs again but I wanted to know where are those bulbs in July? And how do you grow them commercially?My thanks to Ian Clark, the very patient Marketing Manager of Taylors Bulbs who answered all my questions so you too can discover how the bulbs are grown and harvested, how to store them, where to plant them and how to choose them for a long lasting 5 month display in 2026!Independent podcasts like Our Plant Stories depend on their listeners for help with the costs of making the podcast such as the hosting platform and the editing programme.Using the Buy Me A Coffee platform you can make a one off online donation of £5 and that money will go towards making more episodes. Everyone who buys a 'virtual coffee' will get a shout out on the podcast. The support of listeners means a lot to me. Buy Me A Coffee Every month I will make a plant story but stories often lead to more stories and I end up publishing Offshoot episodes. So if you 'Follow' the podcast on your podcast app you will never miss an episode.It also makes a real difference if you can spare the time to rate and/or review an episode after you have listened. Spotify and Apple look at these ratings and it helps to get the podcast promoted to other plant lovers. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
It's the 11th running of the Race For the Future in Fort Worth, TX on September 14, 2025. This is YOUR chance to make a difference in a industry we all love so much. Important links: All the money goes to The Foundation For Dental Laboratory Technology: https://dentallabfoundation.org/ All about the Race: https://dentallabfoundation.org/news-events/race-for-the-future/ Race website: https://fortworth.californiatriathlon.org/ TO DONATE: https://fdlt.memberclicks.net/donor-form#/ Select: Race for the Future Enter the name of the racer you want to support: BARB WARNER or THE CROWN JEWELS Enter the amount (One Million Dollars) We are back with two great conversations that Barb and Elvis got while attending IDS 2025 in the exocad booth. First up is a Canadian Denturist who was just on the podcast back September but has a LOT to update us on. Jade Connors found some time (and found us) to update us on all the adventures she has been on since your last episode, her entry in the Candulor KunstZahnWerk (https://www.candulor.com/en-us/kzw-winners-2025) competition, creating a work/life balance, and making sure patients get care beyond just a denture. Then we meet Lisa Aguirre, the Marketing Manager for DGShape, the makers of the Roland mill and so much more. Lisa talks about her history working on the clinical side, being with Spear Education, and getting up to speed on all things DGShape. She also talks about some of the new mills and printers that they were launching at this year's IDS. Take it from Jennifer Ferguson from Ivoclar. If you have a PM7 (https://www.ivoclar.com/en_us/products/digital-equipment/programill-pm7) or are thinking about getting a PM7 (Take it from Barb, you should), Ivoclar had launched the "Ivoclar Block Module" that can speed up milling emax (https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-cad) by 45%!! The best part is that you can try it for FREE for 90 days. All you have to do is send them a message on Instagram at Ivoclar.na (https://www.instagram.com/ivoclar.na/) or send a email to jennifer.ferguson@ivoclar.com. Now go mill emax faster! Special Guests: Jade Connors, DD, RDT and Lisa Aguirre.
"Seeing a packed stadium or seeing the revenue numbers, records getting broken because of all the hard work us and our team did together is just so rewarding." - Nicole Bauer Lindsay Baase joined the Pittsburgh Riverhounds in October 2021 as the club's Social Media & Content Manager—a role inspired by her previous stint as Technical Director with her hometown Buffalo Bisons. Her mission? To elevate the team's digital voice: building vibrant player personalities, amplifying engagement, and growing the Hounds' online presence through innovative series like “Change Makers – Winning Women” that highlight community impact. Alongside Lindsay, Nicole Bauer served as the Riverhounds' Marketing Manager, spearheading paid advertising campaigns aimed at ticket sales, sponsorships, and brand awareness. Together, they tackle the unique challenge of applying marketing trends—from strategic content plans to targeted ads—within the high-energy world of sports. In this episode, Lindsay and Nicole dive into their marketing strategies for growing a sports franchise online. They explore the nuances of athlete-focused storytelling, the balance between organic and paid tactics, and how fan engagement drives both digital impact and match day results. Discover how modern marketing practices are redefining the interaction between sports teams and communities. Website: https://www.riverhounds.com/ YouTube: https://www.youtube.com/c/PittsburghRiverhoundsSC LinkedIn: https://www.linkedin.com/company/pittsburghriverhounds/ Instagram: https://www.instagram.com/riverhoundssc/ Facebook: https://en-gb.facebook.com/RiverhoundsSC/ Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"Seeing a packed stadium or seeing the revenue numbers, records getting broken because of all the hard work us and our team did together is just so rewarding." - Nicole Bauer Lindsay Baase joined the Pittsburgh Riverhounds in October 2021 as the club's Social Media & Content Manager—a role inspired by her previous stint as Technical Director with her hometown Buffalo Bisons. Her mission? To elevate the team's digital voice: building vibrant player personalities, amplifying engagement, and growing the Hounds' online presence through innovative series like “Change Makers – Winning Women” that highlight community impact. Alongside Lindsay, Nicole Bauer served as the Riverhounds' Marketing Manager, spearheading paid advertising campaigns aimed at ticket sales, sponsorships, and brand awareness. Together, they tackle the unique challenge of applying marketing trends—from strategic content plans to targeted ads—within the high-energy world of sports. In this episode, Lindsay and Nicole dive into their marketing strategies for growing a sports franchise online. They explore the nuances of athlete-focused storytelling, the balance between organic and paid tactics, and how fan engagement drives both digital impact and match day results. Discover how modern marketing practices are redefining the interaction between sports teams and communities. Website: https://www.riverhounds.com/ YouTube: https://www.youtube.com/c/PittsburghRiverhoundsSC LinkedIn: https://www.linkedin.com/company/pittsburghriverhounds/ Instagram: https://www.instagram.com/riverhoundssc/ Facebook: https://en-gb.facebook.com/RiverhoundsSC/ Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
In an age of uncertainty, deepfakes and false promises, referrals stand out as a key marketing channel for B2B brands. Partner marketing is an effective strategy to grow new business and gain trust with your audience. James Stacey is the Principle Programme Marketing Manager at Red Hat, where he leads their partner marketing strategy as well as their AI and partnerships development. James takes us through the benefits of partner marketing, how it all works, the different kinds of partnerships, and how to create an ROI driven partner marketing programme that builds mutually beneficial relationships.
Hair and care CIC are hosting a film screening, panel discussion and art competition this fashion season. Hair and Care CIC have a Making Fashion Accessible Initiative this season. They're screening a short film starring participants and volunteers, hosting a panel discussion on the importance of inclusivity and accessibility within the fashion and beauty industries and have an artwork competition for b and ps artists. Amelia spoke to Fiona Quinn the Business Development, PR & Marketing Manager, to learn more... Visit the Hair And Care CIC website for more information - Hair&Care | Self care Workshops for the Visually Impaired Community in Greater London Image shows the RNIB Connect Radio logo. On a white background ‘RNIB' written in bold black capital letters and underline with a bold pink line. Underneath the line: ‘Connect Radio' is written in black in a smaller font.
In this interview, URComped CEO Craig Shacklett speaks with Jaimie McGuiness, Marketing Manager, and Charleyn Jacobson, Casino Operations Manager at Hollywood Casino Gulf Coast, about the innovative EZ Play Zone powered by Interblock and how it's reshaping traditional table games with modern technology. They break down what makes EZ Play special, including its hybrid design combining electronic betting with live dealer interaction. The discussion explores the range of games offered, how it works for the players, removes intimidation, and how the system still brings a social atmosphere. They also touch on how tipping works with no chips, how EZ Play impacts player ratings and comps, and what staffing and dealer training look like. Topics Discussed: - What EZ Play is and how it differs from traditional table games - Games available in the EZ Play Zone - Overview and design of the EZ Play Zone - Interaction with live dealers vs. fully automated play - Social atmosphere of EZ Play compared to traditional pits - Minimum bet, odds, and payouts compared to traditional tables - Side bets and features unique to EZ Play - Player customization options (language, betting style, etc.) - Guest feedback of EZ Play - Rollout between Hollywood Gulf Coast and Boomtown Biloxi - How EZ Play activity counts toward comps and ratings - Future expansion plans for EZ Play - How tipping works in the EZ Play environment - Dealer training and staffing considerations for EZ Play Learn more: https://urcomped.com/blog/details/5229475/revolutionizing-table-games-hollywood-casino-gulf-coast-makes-moves-with-ez-play
The TeacherCast Podcast – The TeacherCast Educational Network
At the ISTE+ASCD Conference in San Antonio Texas, Jeff Bradbury from the TeacherCast Educational Network met with Lauren McMillian, Field Application Engineer and Carly Burton-Sallay, Sr. Marketing Manager at BenQ to learn how their interactive boards are revolutionizing classroom instruction by providing teachers the opportunity to teach using the applications they are comfortable with from anywhere in their classrooms. For more information, please visit www.BenQBoard.com If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today! Subscribe to My Weekly Newsletter To get our weekly Instructional Coaching Tips sent right to your inbox, please subscribe to our weekly newsletter. About BenQ BenQ is a world-renowned innovator in visual display solutions, dedicated to creating smarter, healthier, and more connected education environments. With leading technologies in interactivity, eye-care, and wireless collaboration, BenQ's education solutions are deployed in thousands of classrooms worldwide. For more information, please visit: https://www.benq.com/en-us/education.html. Links of Interest www.BenQBoard.com Teach Your Way with BenQ Boards Products: BenQ RP04, RM04, and RE04 Interactive Displays BenQ SL04 Digital Signage BenQ InstaShow™ Wireless Collaboration IdeaCam BenQ Playlist BenQ EZWrite Updates Follow Our Podcast And Subscribe View All Episodes Apple Podcasts Spotify YouTube Follow Our Host Jeff Bradbury | @JeffBradbury TeacherCast | @TeacherCast Join Our PLN Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week. Let's Work Together Host: Jeff Bradbury @TeacherCast | @JeffBradbury Email:
Amelia Nash's journey from a small Canadian town to becoming a brand strategist in New York City is the epitome of non-linear creative exploration. Starting with dreams of being a French translator and drama teacher, Amelia's path took her through graphic design, marine biology aspirations, architecture firm work, insurance company design roles, freelance entrepreneurship during the pandemic, and ultimately to studying at SVA's prestigious Masters in Branding program.Her story is marked by a fearless approach to opportunity, consistently leaving situations where she felt capped in growth, and maintaining an attitude of "confetti in the wind" - throwing out applications and ideas to see what lands. From working as the sole designer at an architecture firm to building a successful branding studio during COVID-19, Amelia demonstrates how curiosity and courage can create unexpected opportunities.Now working as Brand and Marketing Manager at SVA's Masters in Branding program and as a senior staff writer for Print magazine, Amelia embodies the power of asking questions, embracing change, and refusing to settle for work that doesn't challenge her to grow.Key TakeawaysEmbrace non-linear paths - Your career doesn't need to follow a straight line; sometimes the most interesting journeys are like "confetti in the wind"Ask questions fearlessly - Being told you "ask too many questions" might be a sign you've outgrown your current environmentUse the one-day grief rule - Allow yourself to feel disappointment fully for one day, then move forward with renewed energyApply without high expectations - Submit applications and proposals as practice runs, removing pressure and fear of rejectionLeave when you hit your growth cap - Don't stay in positions where you can't evolve, even if they seem secureTurn disruption into opportunity - The pandemic became Amelia's launching pad for freelance success by helping others pivot their businessesLeverage curiosity as a career tool - Endless curiosity and quick boredom can be superpowers for finding new opportunitiesDon't overthink the outcome - Focus on trying rather than succeeding; most attempts won't work out, but that's not the pointListen for unexpected doors - A simple podcast mention led to SVA application and complete life transformationChoose growth over comfort - Repeatedly choosing uncertainty and challenge over stability led to increasingly fulfilling opportunities Daring Creativity. Daring Forever. Podcast with Radim Malinic Show questions or suggestions to desk@daringcreativity.com Latest books by Radim MalinicMindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookSigned books https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)
Today we're joined by Sara Kenny – Communications and Marketing Manager at Biodiversify – for a rich conversation on the power of messaging, the art of communications strategy, and why brand matters in conservation.We dig into Sara's journey from zoology and human rights into charity communications, and now, leading communications and marketing for one of the UK's most distinctive biodiversity consultancies. She reflects on brand-building, crafting effective messages, collaborating with corporates, and the role of hope in tackling environmental issues.We also explore careers advice for people wanting to work in conservation communications—what skills matter most, how AI is reshaping the landscape, and why it's okay to have a squiggly career.It's a practical, honest, and empowering episode about the human side of making nature recovery happen. Enjoy!
In this episode, host Jenny Dempsey chats with Joseph Rudd, who went from selling bathroom fixtures in London to managing personal brands in the marketing world. His journey is a real-deal look at what it takes to flip your career when everything feels uncertain.After the pandemic threw his career plans off course, Joseph didn't wait for someone to give him a shot, he created his own opportunities. He started building experience from scratch, leaned into the world of personal branding, and learned how to stand out by being, well...himself.We talk about:Making big career changes without a traditional backgroundWhy networking isn't as scary as it soundsThe magic of having supportive people in your cornerWhat to do when self-doubt shows upHow to start building a personal brand—even if you're not in marketingWhy your portfolio matters more than your degree Joseph's story is a reminder that it's never too late to start something new, and you don't need a fancy title or perfect plan to begin. You just have to start.✨ If you've ever thought, “Who's going to take me seriously?”, this one's for you.Connect with JosephLinkedIn: https://www.linkedin.com/in/josephrudd/Instagram: https://www.instagram.com/worklifewithjoe/?hl=en Thanks for listening to The Career Flipper!If you enjoyed this episode, let's spread the word! Share it with a friend, subscribe, and leave a review—it helps other career flippers find the show.Let's Stay Connected:Join the community: thecareerflipper.comTikTok: @thecareerflipperInstagram: @thecareerflipperpodGot a career flip story? I'd love to hear it—and maybe even have you on the podcast! Whether you've completed your flip, are just starting, or are in the thick of it, submit your story here: https://www.thecareerflipper.com Want to support the show?Looking for a speaker? I'd love to talk about career changes at your next event.Collaborate through sponsorships or affiliates! Let's work together.Email me: hello@thecareerflipper.comCheck Out My Customer Service CoursesBefore my career flip, I led customer experience teams and created online courses that have helped over 12,000 students worldwide. Whether you're switching to customer service or sharpening your skills to run your own business, these courses are packed with practical tips. Learn more at thecareerflipper.com/courses.Other Ways to Get Involved:Buy me a coffee!Explore my furniture flipsMusic CreditsSeason 1: Intro and outro music by audionautix.com. Season 2: Intro and outro original music by Jenny Dempsey, recorded in a home studio.What's the best that could happen?
In this interview, URComped CEO Craig Shacklett speaks with Jaimie McGuiness, Marketing Manager, and Charleyn Jacobson, Casino Operations Manager at Hollywood Casino Gulf Coast, about the innovative EZ Play Zone powered by Interblock and how it's reshaping traditional table games with modern technology. They break down what makes EZ Play special, including its hybrid design combining electronic betting with live dealer interaction. The discussion explores the range of games offered, how it works for the players, removes intimidation, and how the system still brings a social atmosphere. They also touch on how tipping works with no chips, how EZ Play impacts player ratings and comps, and what staffing and dealer training look like. Topics Discussed: - What EZ Play is and how it differs from traditional table games - Games available in the EZ Play Zone - Overview and design of the EZ Play Zone - Interaction with live dealers vs. fully automated play - Social atmosphere of EZ Play compared to traditional pits - Minimum bet, odds, and payouts compared to traditional tables - Side bets and features unique to EZ Play - Player customization options (language, betting style, etc.) - Guest feedback of EZ Play - Rollout between Hollywood Gulf Coast and Boomtown Biloxi - How EZ Play activity counts toward comps and ratings - Future expansion plans for EZ Play - How tipping works in the EZ Play environment - Dealer training and staffing considerations for EZ Play
In this episode of The Kula Ring, Alec Graham, Marketing Manager at LEL Critical, shares a provocative take on what marketing can and should be within industrial manufacturing. Alec explores why marketers must act as the voice of the customer inside the business, how empathy-driven systems can create better outcomes for both users and employees, and why not everything should be measured in a straight line. From customer service gaps to probabilistic strategy, Alec invites listeners to reconsider where the real value of marketing lies: in creating meaningful, lasting experiences that go beyond transactions.
In this episode, I sit down with Greg Shapleigh, who came highly recommended by multiple previous guests as someone I absolutely had to interview. Greg's journey in the cycling industry is remarkable - he started as a shipping clerk at Giro after moving to Santa Cruz to pursue bike racing, but quickly found himself pulled into marketing and product development discussions. Over three decades, he's shaped some of cycling's most iconic brands and products, from Giro's revolutionary helmets to the creation of Fizik saddles.What makes Greg unique is his disciplined, values-driven approach to brand building, heavily influenced by mentorship from "Good to Great" author Jim Collins. We dive deep into his philosophy of focusing on core values rather than chasing opportunities, his experiences at companies like Specialized and Santa Cruz, and how he identifies stagnant product categories ripe for innovation. Greg shares invaluable insights on building teams, making strategic decisions, and the delicate balance between staying true to your brand and achieving growth.00:00 Introduction to Greg Shapley01:40 Greg's Early Life and Career Beginnings08:26 Discovering Cycling and Moving to Santa Cruz10:36 Starting at Giro and Early Marketing Involvement15:59 Transition to Marketing Manager at Giro18:24 Collaboration with Jim Collins and Business Philosophy25:10 Giro's Acquisition by Bell Sports32:23 Innovations and Expanding Product Lines38:48 Market Cycles and Product Innovation39:34 Understanding Product as a Concept40:41 Brand Values and Business Success41:48 Giro's Approach to Product Development43:52 Expanding into New Categories46:27 Career Transitions and Business Philosophy50:00 The Importance of Values in Business52:36 Challenges in Brand Positioning54:00 Consulting and Brand Strategy01:12:20 Specialized: A Case Study01:17:58 Final Thoughts and Contact InformationRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
The SportsGrad Podcast: Your bite-sized guide to enter the sports industry
Transitioning from a law and communications degree into a marketing role is a huge leap, however for Veronica Steer, she made it happen.In this episode taken from the recent SportsGrad Meetup in Sydney, AFL Marketing Manager Veronica Steer takes us through her career transition and what it truly takes to market Australian Football in growth markets like Sydney and Queensland.If you're wanting to learn more about what it takes to work in sports marketing, this episode is for you.ABOUT THE GUEST:Meet Veronica Steer, Marketing Manager at the AFL's Fan Hub whose job is all about helping more people fall in love with Australia's game. Whether it's planning campaigns, creating content, or diving into community engagement, her mission is clear: grow the game, especially in places and communities where footy isn't front of mind.We cover:00:23 - Interview begins01:20 - Quickfire questions04:03 - Did Veronica think sport was an option out of uni?05:56 - What did the AFL take a liking to in Veronica's application?07:34 - What's the overarching goal for Veronica's department?10:43 - What are employment challenges that Veronica has seen?12:15 - What was an outstanding recent hire that Veronica made?13:13 - How is the culture at the AFL as a work environment?13:53 - What's the process behind landing a game development role?14:53 - What's exciting Veronica about the future of the AFL?16:14 -Veronica's experience with Round 017:08 - Q&A Starts18:13 - Are there any plans for the AFL to go international again?19:05 - What's one underrated skill that a marketing manager should have going into a role?20:02 - Does Veronica's department look into community clubs?21:00 - How can Veronica tell when campaigns resonate with fans?21:35 - What's the most underrated channel of communication that Veronica uses?22:20 - How does Veronica see AFL 9s developing?23:34 - A pinch me moment for Veronica?24:45 - Interview endsIf you like this ep, give these a go next:#289: How to move from London to Australia and work in Sports Marketing | George Ludlow's journey to Gemba.#286: Inside the GWS Giants social media strategy with Jacob Gaynor#280: How to get a Sports Marketing job in the English Premier League with Alex KingWant a job in sport? Click here.Follow SportsGrad on socials: LinkedIn | Instagram | TikTok Follow Reuben on socials: LinkedIn | Instagram | TikTokBig thanks to Deakin University for making this episode possible. Check out their Master of Sport Management, ranked #1 in Australia.Thanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.
Send us a textAndy Davis is live in Cannes, France, recording live from Datacloud Global Congress 2025!Bringing a co-host - Rory Flashman, Managing Director of Spa Communications - info the frame, this series of special podcasts is brought to you in collaboration with Datacloud Global Congress and Spa Communications, to talk all things data centres. Joined by guests, Holly Fenner, Head of Marketing and Communications at GeN+1, and Anna Rantala, Marketing Manager at BCS Consultancy, the episode discusses the skills gaps and the state of the industry from an upcoming talent perspective. The main question in the episode: how do we excite the next generation to come into the data centre industry?“Data centres are like bees, they're the hidden heroes who keep this world alive, we need them in our ecosystem” – Anna Rantala. Support the showThe Inside Data Centre Podcast is recorded in partnership with DataX Connect, a specialist data centre recruitment company based in the UK. They operate on a global scale to place passionate individuals at the heart of leading data centre companies. To learn more about Andy Davis and the rest of the DataX team, click here: DataX Connect
Real Beats Robotic: Why Your Voice and Face Matter More Than Ever-Are you tired of all the AI-generated content flooding your inbox and feed? You're not alone—and your prospects feel it too.In this episode of the B2B Marketing Excellence & AI Podcast, I share why showing your real face and voice in videos and podcasts is one of the most powerful ways to build trust today.If you're an industrial brand or a B2B company trying to stand out, it's not about saying more—it's about showing up more authentically.I break down:Why polished, perfect content doesn't build relationships anymoreHow to get started with videos or podcasts even if you feel uncomfortable on cameraTools (like Descript) that make editing easy without losing your natural toneAnd how to turn one simple video into weeks of quality contentWhether you're a marketing leader or a business owner, this episode will help you rethink content—and give you a simple plan to build real connections with your audience.Episode Breakdown:• 00:00 Introduction: The Shift from Content to Trust• 00:58 The Evolution of Marketing Strategies• 02:36 The Power of Podcasting and Videos• 03:25 Overcoming Barriers to Creating Content• 04:34 Building Authentic Relationships Through Video• 05:14 The Role of AI in Modern Marketing• 07:58 Getting Started with Podcasts and Videos• 14:21 Repurposing Content for Maximum Impact• 21:14 Conclusion: Embracing Realness in MarketingWhat You'll Walk Away With:• The #1 mindset shift industrial companies need to build trust today• A low-pressure way to get started with podcasts and videos• How to stop overthinking and start connecting• The secret to creating less content that delivers more value• A breakdown of how one video = 5+ valuable content piecesReady to grow with quality marketing?If this episode sparked an idea or helped you take that first step, I'd love your support:Subscribe to our YouTube Channel - https://www.youtube.com/@WorldInnovators* Leave a quick review or comment* Share this with one colleague or client who needs to hear itLet's help more companies grow with honest, helpful, and human marketing.
Most travelers to Switzerland have heard of Zurich, Lucerne, and Interlaken, but have you ever considered stopping in Chur?In this episode, I'm joined by Lara Schäffeler, Marketing Manager at Chur Tourism, to uncover everything you didn't know you needed to know about Chur, Switzerland, officially the oldest city in Switzerland! With over 13,000 years of history and stunning mountain views, Chur is far more than just a stop on the Glacier Express or Bernina Express routes.Lara shares her local expertise and passion for this charming gem in Graubünden, a region known for its natural beauty and cultural richness. From its well-preserved Old Town to vibrant street art and active adventures, you'll quickly see why Chur attractions deserve a place on your Swiss itinerary.You'll discover the fascinating history of Chur, the oldest city in Switzerland, and explore the best things to do in Chur, from urban golf and cathedral visits to spontaneous alphorn concerts. You'll get insider tips on what to do in Chur, Switzerland year-round, including how to reach the scenic Brambrüesch mountain right from the city center. We also share why Chur, Switzerland is the perfect base for day trips to Lenzerheide, Surselva, Flims Laax, and the storybook Heididorf. Plus, find out what to eat with local favorites like Capuns, Maluns, and Churer Fleischtorte, how the Chur guest card helps you save, and what it's like to ride the Bernina or Glacier Express from this underrated Swiss gem.Whether you're planning a Swiss vacation or just love uncovering hidden gems, this episode will inspire you to slow down, stay a little longer, and discover the real heart of Chur, Switzerland.Hit play now and start planning your perfect Swiss escape!Safe travels,Carolyn
Vanessa Baca, Manager of Albuquerque's Office of Neighborhood Coordination, joins us to talk about her unique career in city government and community outreach. Formerly the Head of Marketing for Albuquerque's Transit Department, she spent five years building campaigns that connected residents to public services. Now, she leads a small team focused on strengthening neighborhood relationships across the city. Vanessa shares how she created a touring program that brings her face-to-face with local communities—helping them explore and engage with the places they call home. She offers practical advice on working in public sector marketing and what it takes to build trust at the local level. Tune in for a grounded, behind-the-scenes look at civic leadership in action.
Supporting dairy youth brightens our industry's future! STgenetics® is proud to once again support youth involved in their respective dairy breed organizations, and with us to share details on the special as well as how it has impacted these juniors is Amber Dammen Buol, STgenetics® Inside Sales & Marketing Manager.00:00 Introduction and Guest Welcome00:32 History of the Youth Support Program01:04 Funding and Impact01:40 Program Mechanics and Feedback04:51 How Breeders Can Participate07:04 Conclusion and Contact Information
Gates are for livestock. That's the take from our guest, Craig Coffey, Content Strategy and Marketing Manager at Eaton's residential division. With 20 years of experience at industrial giants like Parker Hannifin, Lincoln Electric, and Caterpillar, Craig joins the Industrial Marketing Collective to discuss the when, if, and how to gate content. The conversation explores why • Your "white paper" might be a brochure • How to create content that builds a real audience willing to engage with you • The challenge of getting sales alignment • And why the best answer to the gating question is often a qualified "it depends" Connect with Craig on LinkedIn
In this episode, I sit down with Victoria Pittman, Marketing Manager for Power Brands Hospitality Group, to talk about the launch of their newest concept: One Eleven, a refined and experiential restaurant located in the heart of downtown Huntsville. We explore the fast-paced six-month journey that transformed the former Heritage Club into a vibrant destination known for its upscale atmosphere, innovative cocktails, and thoughtful menu design.Victoria shares her background in restaurant consulting, her passion for storytelling through food, and how her experience on both the service and marketing sides of the industry shapes the way she brings new concepts to life. We discuss the intentional details behind One Eleven's branding, staffing, and influencer strategy, plus what's next for the space—including private dining, brunch, and full-restaurant rentals.Whether you're a foodie, a fan of Huntsville's growing hospitality scene, or just love hearing the story behind a successful launch, this conversation offers a look into what it takes to open one of the city's most anticipated new restaurants.https://www.oneelevenhsv.comSponsorYellowhammer is a local craft brewery serving Huntsville for the past 14 years. They are known for their premium craft beers like T-Minus and Rebellion, but what you might not know is they also offer spirits, wine, seltzers, and non-alcoholic drinks. Next time you stop by their location try one of their seasonal cocktails made with Gemini Bourbon or Yellowhammer Vodka. Or try this year's big hit, Pineapple Punch seltzer. You can find out more information about Yellowhammer Brewing by visiting their website https://www.yellowhammerbrewery.com or visiting their taproom located at Campus 805.MusicAny Day by Them Damn Dogshttps://open.spotify.com/artist/3HrncTSw4a7J9YiyMIxHdu?si=qw6Df7J6SwKm6-WOEc7U7w
If you're serious about growing your painting business, this episode is for you.In this solo episode, I break down how hiring a Field Marketing Manager can help you add over a million dollars in annual sales. Whether you're just starting to scale or looking for a better way to generate leads for your painting business, this system is a game-changer.Here's what I cover:What a Field Marketing Manager is and why every growing painting company should have oneHow this role creates predictable, local lead flow through door-to-door marketing and partnershipsWhat to pay, how to recruit, and how to train them for long-term successWhy this one hire can transform your sales, reduce your cost per lead, and scale your revenue fastIf you're looking for a new way to grow a painting business, or a system to generate qualified leads consistently, don't skip this one.
TakeawaysSam's background in coffee started with Dunkin' Donuts and coffee milk.Her first job in coffee was with coffee extracts.Marketing in coffee involves a variety of tasks and events.The coffee industry is heavily influenced by the people involved.Navigating market changes can be challenging for marketing efforts.Sam values the willingness of others to share knowledge in the coffee community.Covoya aims to be more present in the market and at events.The importance of storytelling in marketing coffee products.Sam enjoys a simple life filled with family and cooking.Having pets adds joy and comfort to her home life. Visit and Explore Covoya! TAKE OUR LISTENER SURVEY
What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they're worth? In today's episode, I interview Alex Blume, Marketing Manager for Argus Farm Stop, a mission-driven retail concept based in Ann Arbor, Michigan, that's redefining how local food gets sold. Their innovative “farm stop” model helps small and mid-sized farms grow by giving them access to retail space 7 days a week—without the staffing or wholesale markups. Alex shares how the consignment model works, how they support over 250 producers, and the key marketing strategies they use to build customer loyalty, increase store visits, and grow the local food economy. We also dig into his best advice for small farmers looking to improve their marketing—without burning out. If you're a local food lover, a farm marketer, or someone looking for a replicable retail model that actually works, this episode will stretch your thinking in the best way. Podcast Guest: Alex Blume, Marketing Director for Argus Farm Stop Alex Blume is the Marketing Manager for Argus Farm Stop, a 7-day a week market stocked exclusively with products from local farmers and producers. Alex has been leading the marketing team at Argus Farm Stop going on two years now, and has been with Argus Farm Stop since 2022. Before that, Alex worked on the Whitney Farmstead, a regenerative ranching and maple sugaring farm in Ann Arbor. Alex comes originally from Dallas, Texas, where he worked in the local music industry as a promoter after received a double major in Music and Marketing at Southern Methodist University. In his work, Alex tries to increase the reach and accessibility of local produce and products that strengthen the community around us to a wider and more diverse audience. Argus Farm Stop website: https://www.argusfarmstop.com Follow them on Instagram: @argusfarmstop Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
This week's guest has gone from being a top summer intern at Pepsi generating over $80,000 over 9 weeks, to perfecting her SEO expertise prior to her current role where she is the Principal Content Strategist and Operations Program Manager for HubSpot Media. At HubSpot, she has grown from Marketing Manager in SEO to now leading a portfolio of high-impact initiatives that combine content strategy, operational excellence, and innovation in Demand Generation to drive subscribers, deliver leads, and increase signups all under budget and on time.Another fascinating aspect of her work is developing AI Agents to automate routine workflows and accelerate trend-based content production, where she pulls together all of her SEO experience and combines it with AI. From wanting to be a dentist in middle school to selling cell phones at Verizon, to creating jobs that didn't exist before she took them, Basha's career path shows the power of following unconventional wisdom.Her approach is to follow the rules first, master what you don't want to do, then create the role you actually want. She's living proof that announcing what you're good at (especially on LinkedIn) can transform your career trajectory. Please join me in welcoming Basha Coleman to the show!In this week's episode, we discussed:From Dentist Dreams to Marketing Reality - How exposure shapes career pathsThe Power of Following Rules Before Breaking Them - Unconventional career strategyThe Menu Pitch That Started Everything (Her Entrepreneurial origin story)Why You Should Announce What You're Good At (Personal branding for career growth)LinkedIn Content That Led to HubSpot (Social selling success story)SEO as the Bridge Between Top and Bottom Funnel (Strategic business impact)AI SEO Revolution - From rankings to personalized content compositionsThe Future of Search (Why traditional SEO tactics no longer work)AI Prompting Lessons from First Graders (Clear communication strategies)Logic and Problem-Solving - Essential skills for the AI ageMuch More!Please enjoy this week's episode with Basha Coleman.____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!
Dan Groce from Vertx joined the guys on "On The Range Podcast" hosted by Rick Hogg and Mark Kelley. Find VERTX : https://vertx.com Visit the SHOW at: https://ontherangepodcast.com Mark Kelley: https://kelleydefense.com Rick Hogg: https://warhogg.com Don't miss out on exclusive bonus content for "CREW" members after the show, and make sure to visit ONTHERANGEPODCAST.COM to sign up and more information on upcoming events. Become 1% Better Everyday!! JOIN Order Your Copy of “The Firearms Training Notebook”: https://amzn.to/3DfIOkz Listen to On The Range Podcast at - Apple - https://podcasts.apple.com/us/podcast... Spotify - https://open.spotify.com/show/0GBzNxH... Please subscribe to the show on the podcast platform you listen to, and leave us a rating and review to help increase our reach. Thank you! Artist: TrackTribe “Riffs For Days” https://www.youtube.com/watch?v=SBw0kBJlaVU Artist: Jimena Contreras “Alpha Mission” https://www.youtube.com/watch?v=RWi3CangMgQ&list=PL-0N3ETTFkNvksN9dMRY7utkQB0y6bEP- For full episodes visit: www.ontherangepodcast.com ! Hosted by Mark Kelley and Rick Hogg.
On this episode of Destination on the Left, I talk with Patrick Keyes, Sales and Marketing Manager at Rainbow Air Helicopter Tours in Niagara Falls, about why he believes in coopetition and how collaborations with his competitors have helped him be successful. Patrick explains why being a first call partner to your local and regional DMO is so important, and how you can position yourself to be that partner. He also offers valuable advice on how to work collaboratively at trade shows to build success. What You Will Learn in This Episode: How Patrick developed a regional, visitor-centric mindset by looking beyond traditional industry boundaries Why Patrick firmly believes that coopetition drives success for individual businesses and the broader destination What innovative steps Rainbow Air Helicopter Tours is taking to transform into a year-round, multifunctional attraction, including their new facility and virtual reality experiences Why partnering with local and regional DMOs (Destination Marketing Organizations) allows you to maximize marketing opportunities and industry influence Strategies Patrick uses when attending industry trade shows to represent both his own company and the wider Niagara region, and how this approach builds stronger relationships How Patrick seeks out unconventional partnerships, like collaborations with wineries and golf courses, to create memorable experiences and extend visitor stays in the region Leveraging Collaboration for Year-Round Tourism One of Rainbow Air's boldest moves has been the development of a new 30,000-square-foot tourism center. This ambitious facility isn't just a ticket counter; it's set to become a hub of activity through every season. Traditionally, tourism in Western New York peaks from Memorial Day to Labor Day, but Patrick and his team saw the need for more. The new tourism center, set to open over Memorial Day weekend, will feature a range of amenities, including gift shops, restrooms, and innovative virtual reality attractions, such as parasailing over Niagara Falls. By offering a range of experiences and amenities, Rainbow Air aims to both attract off-peak visitors and encourage them to extend their stays, laying the groundwork for sustainable year-round tourism. The Power of Partnerships A recurring theme throughout Patrick's career is the essential role of strong relationships with Destination Marketing Organizations (DMOs), regional partners, and fellow attractions. As part of Rainbow Air, he is able to attend trade shows globally, but Patrick insists on representing the region, not just his company. “Know your audience, do your research, and come prepared to advocate for not only your attraction, but complementary experiences that round out the destination,” he advises. Forming partnerships with other attractions enables a rising tide that lifts all ships. Being proactive, communicating openly, and showing a genuine commitment to representing the community as a whole are so important. When DMOs trust that you'll be a reliable, high-quality option, you're top of mind for press trips, FAM tours, and state-led opportunities. Creative Collaborations Rainbow Air's vision for cross-industry cooperation doesn't stop at helicopter tours. Patrick is exploring partnerships with local wineries, golf courses, and historical sites. Imagine custom packages where visitors enjoy an aerial tour before being whisked away to a vineyard for a picnic. Or collaborating with the local wine trail for multi-stop experiences. By thinking creatively about what both locals and travelers want, Rainbow Air extends an invitation for everyone to participate in the region's success. What excites Patrick most is not just Rainbow Air's growth, but the chance to be “a beacon” for others in Niagara Falls. By investing in innovation and actively inviting everyone to the table, he hopes to create a mutually beneficial model, one where attractions, large and small, lean on each other to make the region irresistible and vibrant, every season of the year. Resources: Website: https://www.rainbowairinc.com/ LinkedIn: https://www.linkedin.com/in/patrick-keyes-1001186/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!
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