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Today we're joined by Sara Kenny – Communications and Marketing Manager at Biodiversify – for a rich conversation on the power of messaging, the art of communications strategy, and why brand matters in conservation.We dig into Sara's journey from zoology and human rights into charity communications, and now, leading communications and marketing for one of the UK's most distinctive biodiversity consultancies. She reflects on brand-building, crafting effective messages, collaborating with corporates, and the role of hope in tackling environmental issues.We also explore careers advice for people wanting to work in conservation communications—what skills matter most, how AI is reshaping the landscape, and why it's okay to have a squiggly career.It's a practical, honest, and empowering episode about the human side of making nature recovery happen. Enjoy!
In this interview, URComped CEO Craig Shacklett speaks with Jaimie McGuiness, Marketing Manager, and Charleyn Jacobson, Casino Operations Manager at Hollywood Casino Gulf Coast, about the innovative EZ Play Zone powered by Interblock and how it's reshaping traditional table games with modern technology. They break down what makes EZ Play special, including its hybrid design combining electronic betting with live dealer interaction. The discussion explores the range of games offered, how it works for the players, removes intimidation, and how the system still brings a social atmosphere. They also touch on how tipping works with no chips, how EZ Play impacts player ratings and comps, and what staffing and dealer training look like. Topics Discussed: - What EZ Play is and how it differs from traditional table games - Games available in the EZ Play Zone - Overview and design of the EZ Play Zone - Interaction with live dealers vs. fully automated play - Social atmosphere of EZ Play compared to traditional pits - Minimum bet, odds, and payouts compared to traditional tables - Side bets and features unique to EZ Play - Player customization options (language, betting style, etc.) - Guest feedback of EZ Play - Rollout between Hollywood Gulf Coast and Boomtown Biloxi - How EZ Play activity counts toward comps and ratings - Future expansion plans for EZ Play - How tipping works in the EZ Play environment - Dealer training and staffing considerations for EZ Play
In this episode of The Kula Ring, Alec Graham, Marketing Manager at LEL Critical, shares a provocative take on what marketing can and should be within industrial manufacturing. Alec explores why marketers must act as the voice of the customer inside the business, how empathy-driven systems can create better outcomes for both users and employees, and why not everything should be measured in a straight line. From customer service gaps to probabilistic strategy, Alec invites listeners to reconsider where the real value of marketing lies: in creating meaningful, lasting experiences that go beyond transactions.
The SportsGrad Podcast: Your bite-sized guide to enter the sports industry
Transitioning from a law and communications degree into a marketing role is a huge leap, however for Veronica Steer, she made it happen.In this episode taken from the recent SportsGrad Meetup in Sydney, AFL Marketing Manager Veronica Steer takes us through her career transition and what it truly takes to market Australian Football in growth markets like Sydney and Queensland.If you're wanting to learn more about what it takes to work in sports marketing, this episode is for you.ABOUT THE GUEST:Meet Veronica Steer, Marketing Manager at the AFL's Fan Hub whose job is all about helping more people fall in love with Australia's game. Whether it's planning campaigns, creating content, or diving into community engagement, her mission is clear: grow the game, especially in places and communities where footy isn't front of mind.We cover:00:23 - Interview begins01:20 - Quickfire questions04:03 - Did Veronica think sport was an option out of uni?05:56 - What did the AFL take a liking to in Veronica's application?07:34 - What's the overarching goal for Veronica's department?10:43 - What are employment challenges that Veronica has seen?12:15 - What was an outstanding recent hire that Veronica made?13:13 - How is the culture at the AFL as a work environment?13:53 - What's the process behind landing a game development role?14:53 - What's exciting Veronica about the future of the AFL?16:14 -Veronica's experience with Round 017:08 - Q&A Starts18:13 - Are there any plans for the AFL to go international again?19:05 - What's one underrated skill that a marketing manager should have going into a role?20:02 - Does Veronica's department look into community clubs?21:00 - How can Veronica tell when campaigns resonate with fans?21:35 - What's the most underrated channel of communication that Veronica uses?22:20 - How does Veronica see AFL 9s developing?23:34 - A pinch me moment for Veronica?24:45 - Interview endsIf you like this ep, give these a go next:#289: How to move from London to Australia and work in Sports Marketing | George Ludlow's journey to Gemba.#286: Inside the GWS Giants social media strategy with Jacob Gaynor#280: How to get a Sports Marketing job in the English Premier League with Alex KingWant a job in sport? Click here.Follow SportsGrad on socials: LinkedIn | Instagram | TikTok Follow Reuben on socials: LinkedIn | Instagram | TikTokBig thanks to Deakin University for making this episode possible. Check out their Master of Sport Management, ranked #1 in Australia.Thanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.
Send us a textAndy Davis is live in Cannes, France, recording live from Datacloud Global Congress 2025!Bringing a co-host - Rory Flashman, Managing Director of Spa Communications - info the frame, this series of special podcasts is brought to you in collaboration with Datacloud Global Congress and Spa Communications, to talk all things data centres. Joined by guests, Holly Fenner, Head of Marketing and Communications at GeN+1, and Anna Rantala, Marketing Manager at BCS Consultancy, the episode discusses the skills gaps and the state of the industry from an upcoming talent perspective. The main question in the episode: how do we excite the next generation to come into the data centre industry?“Data centres are like bees, they're the hidden heroes who keep this world alive, we need them in our ecosystem” – Anna Rantala. Support the showThe Inside Data Centre Podcast is recorded in partnership with DataX Connect, a specialist data centre recruitment company based in the UK. They operate on a global scale to place passionate individuals at the heart of leading data centre companies. To learn more about Andy Davis and the rest of the DataX team, click here: DataX Connect
Real Beats Robotic: Why Your Voice and Face Matter More Than Ever-Are you tired of all the AI-generated content flooding your inbox and feed? You're not alone—and your prospects feel it too.In this episode of the B2B Marketing Excellence & AI Podcast, I share why showing your real face and voice in videos and podcasts is one of the most powerful ways to build trust today.If you're an industrial brand or a B2B company trying to stand out, it's not about saying more—it's about showing up more authentically.I break down:Why polished, perfect content doesn't build relationships anymoreHow to get started with videos or podcasts even if you feel uncomfortable on cameraTools (like Descript) that make editing easy without losing your natural toneAnd how to turn one simple video into weeks of quality contentWhether you're a marketing leader or a business owner, this episode will help you rethink content—and give you a simple plan to build real connections with your audience.Episode Breakdown:• 00:00 Introduction: The Shift from Content to Trust• 00:58 The Evolution of Marketing Strategies• 02:36 The Power of Podcasting and Videos• 03:25 Overcoming Barriers to Creating Content• 04:34 Building Authentic Relationships Through Video• 05:14 The Role of AI in Modern Marketing• 07:58 Getting Started with Podcasts and Videos• 14:21 Repurposing Content for Maximum Impact• 21:14 Conclusion: Embracing Realness in MarketingWhat You'll Walk Away With:• The #1 mindset shift industrial companies need to build trust today• A low-pressure way to get started with podcasts and videos• How to stop overthinking and start connecting• The secret to creating less content that delivers more value• A breakdown of how one video = 5+ valuable content piecesReady to grow with quality marketing?If this episode sparked an idea or helped you take that first step, I'd love your support:Subscribe to our YouTube Channel - https://www.youtube.com/@WorldInnovators* Leave a quick review or comment* Share this with one colleague or client who needs to hear itLet's help more companies grow with honest, helpful, and human marketing.
Most travelers to Switzerland have heard of Zurich, Lucerne, and Interlaken, but have you ever considered stopping in Chur?In this episode, I'm joined by Lara Schäffeler, Marketing Manager at Chur Tourism, to uncover everything you didn't know you needed to know about Chur, Switzerland, officially the oldest city in Switzerland! With over 13,000 years of history and stunning mountain views, Chur is far more than just a stop on the Glacier Express or Bernina Express routes.Lara shares her local expertise and passion for this charming gem in Graubünden, a region known for its natural beauty and cultural richness. From its well-preserved Old Town to vibrant street art and active adventures, you'll quickly see why Chur attractions deserve a place on your Swiss itinerary.You'll discover the fascinating history of Chur, the oldest city in Switzerland, and explore the best things to do in Chur, from urban golf and cathedral visits to spontaneous alphorn concerts. You'll get insider tips on what to do in Chur, Switzerland year-round, including how to reach the scenic Brambrüesch mountain right from the city center. We also share why Chur, Switzerland is the perfect base for day trips to Lenzerheide, Surselva, Flims Laax, and the storybook Heididorf. Plus, find out what to eat with local favorites like Capuns, Maluns, and Churer Fleischtorte, how the Chur guest card helps you save, and what it's like to ride the Bernina or Glacier Express from this underrated Swiss gem.Whether you're planning a Swiss vacation or just love uncovering hidden gems, this episode will inspire you to slow down, stay a little longer, and discover the real heart of Chur, Switzerland.Hit play now and start planning your perfect Swiss escape!Safe travels,Carolyn
Vanessa Baca, Manager of Albuquerque's Office of Neighborhood Coordination, joins us to talk about her unique career in city government and community outreach. Formerly the Head of Marketing for Albuquerque's Transit Department, she spent five years building campaigns that connected residents to public services. Now, she leads a small team focused on strengthening neighborhood relationships across the city. Vanessa shares how she created a touring program that brings her face-to-face with local communities—helping them explore and engage with the places they call home. She offers practical advice on working in public sector marketing and what it takes to build trust at the local level. Tune in for a grounded, behind-the-scenes look at civic leadership in action.
Join us as we sit down with Laura, an E-commerce Marketing Manager at NEXT, who shares her inspiring 8-year journey of thriving as a working mom in the fast-paced retail world! Laura breaks down the complexities of global e-commerce marketing, from understanding customer behaviour across continents to managing campaigns for international holidays.
Supporting dairy youth brightens our industry's future! STgenetics® is proud to once again support youth involved in their respective dairy breed organizations, and with us to share details on the special as well as how it has impacted these juniors is Amber Dammen Buol, STgenetics® Inside Sales & Marketing Manager.00:00 Introduction and Guest Welcome00:32 History of the Youth Support Program01:04 Funding and Impact01:40 Program Mechanics and Feedback04:51 How Breeders Can Participate07:04 Conclusion and Contact Information
In this episode of Under the Wig, Micaela and Krisha sat down with Bennett's Business Development and Marketing Manager, Bianca Tabbakh and People and Culture Advisor, Courtney Smith. Bianca and Courtney provided valuable insights into early career opportunities, the recruitment process and effective interview strategies. Together, they offered practical advice and key considerations for students to keep in mind when applying for roles
Gates are for livestock. That's the take from our guest, Craig Coffey, Content Strategy and Marketing Manager at Eaton's residential division. With 20 years of experience at industrial giants like Parker Hannifin, Lincoln Electric, and Caterpillar, Craig joins the Industrial Marketing Collective to discuss the when, if, and how to gate content. The conversation explores why • Your "white paper" might be a brochure • How to create content that builds a real audience willing to engage with you • The challenge of getting sales alignment • And why the best answer to the gating question is often a qualified "it depends" Connect with Craig on LinkedIn
In this episode, I sit down with Victoria Pittman, Marketing Manager for Power Brands Hospitality Group, to talk about the launch of their newest concept: One Eleven, a refined and experiential restaurant located in the heart of downtown Huntsville. We explore the fast-paced six-month journey that transformed the former Heritage Club into a vibrant destination known for its upscale atmosphere, innovative cocktails, and thoughtful menu design.Victoria shares her background in restaurant consulting, her passion for storytelling through food, and how her experience on both the service and marketing sides of the industry shapes the way she brings new concepts to life. We discuss the intentional details behind One Eleven's branding, staffing, and influencer strategy, plus what's next for the space—including private dining, brunch, and full-restaurant rentals.Whether you're a foodie, a fan of Huntsville's growing hospitality scene, or just love hearing the story behind a successful launch, this conversation offers a look into what it takes to open one of the city's most anticipated new restaurants.https://www.oneelevenhsv.comSponsorYellowhammer is a local craft brewery serving Huntsville for the past 14 years. They are known for their premium craft beers like T-Minus and Rebellion, but what you might not know is they also offer spirits, wine, seltzers, and non-alcoholic drinks. Next time you stop by their location try one of their seasonal cocktails made with Gemini Bourbon or Yellowhammer Vodka. Or try this year's big hit, Pineapple Punch seltzer. You can find out more information about Yellowhammer Brewing by visiting their website https://www.yellowhammerbrewery.com or visiting their taproom located at Campus 805.MusicAny Day by Them Damn Dogshttps://open.spotify.com/artist/3HrncTSw4a7J9YiyMIxHdu?si=qw6Df7J6SwKm6-WOEc7U7w
What's up everyone, today we have the pleasure of sitting down with Hope Barrett, Sr Director of Product Management, Martech at SoundCloud. Summary: In twelve weeks, Hope led a full messaging stack rebuild with just three people. They cut 200 legacy campaigns down to what mattered, partnered with MoEngage for execution, and shifted messaging into the product org. Now, SoundCloud ships notifications like features that are part of a core product. Governance is clean, data runs through BigQuery, and audiences sync everywhere. The migration was wild and fast, but incredibly meticulous and the ultimate gain was making the whole system make sense again.About HopeHope Barrett has spent the last two decades building the machinery that makes modern marketing work, long before most companies even had names for the roles she was defining. As Senior Director of Product Management for Martech at SoundCloud, she leads the overhaul of their martech stack, making every tool in the chain pull its weight toward growth. She directs both the performance marketing and marketing analytics teams, ensuring the data is not just collected but used with precision to attract fans and artists at the right cost.Before SoundCloud, she spent over six years at CNN scaling their newsletter program into a real asset, not just a vanity list. She laid the groundwork for data governance, built SEO strategies that actually stuck, and made sure editorial, ad sales, and business development all had the same map of who their readers were. Her career also includes time in consulting, digital analytics agencies, and leadership roles at companies like AT&T, Patch, and McMaster-Carr. Across all of them, she has combined technical fluency with sharp business instincts.SoundCloud's Big Messaging Platform Migration and What it Taught Them About Future-Proofing Martech: Diagnosing Broken Martech Starts With Asking Better QuestionsHope stepped into SoundCloud expecting to answer a tactical question: what could replace Nielsen's multi-touch attribution? That was the assignment. Attribution was being deprecated. Pick something better. What she found was a tangle of infrastructure issues that had very little to do with attribution and everything to do with operational blind spots. Messages were going out, campaigns were triggering, but no one could say how many or to whom with any confidence. The data looked complete until you tried to use it for decision-making.The core problem wasn't a single tool. It was a decade of deferred maintenance. The customer engagement platform dated back to 2016. It had been implemented when the vendor's roadmap was still theoretical, so SoundCloud had built their own infrastructure around it. That included external frequency caps, one-off delivery logic, and measurement layers that sat outside the platform. The platform said it sent X messages, but downstream systems had other opinions. Hope quickly saw the pattern: legacy tooling buried under compensatory systems no one wanted to admit existed.That initial audit kicked off a full system teardown. The MMP wasn't viable anymore. Google Analytics was still on Universal. Even the question that brought her in—how to replace MTA—had no great answer. Every path forward required removing layers of guesswork that had been quietly accepted as normal. It was less about choosing new tools and more about restoring the ability to ask direct questions and get direct answers. How many users received a message? What triggered it? Did we actually measure impact or just guess at attribution?“I came in to answer one question and left rebuilding half the stack. You start with attribution and suddenly you're gut-checking everything else.”Hope had done this before. At CNN, she had run full vendor evaluations, owned platform migrations, and managed post-rollout adoption. She knew what bloated systems looked like. She also knew they never fix themselves. Every extra workaround comes with a quiet cost: more dependencies, more tribal knowledge, more reasons to avoid change. Once the platforms can't deliver reliable numbers and every fix depends on asking someone who left last year, you're past the point of iteration. You're in rebuild territory.Key takeaway: If your team can't trace where a number comes from, the stack isn't helping you operate. It's hiding decisions behind legacy duct tape. Fixing that starts with hard questions. Ask what systems your data passes through, which rules live outside the platform, and how long it's been since anyone challenged the architecture. Clarity doesn't come from adding more tools. It comes from stripping complexity until the answers make sense again.Why Legacy Messaging Platforms Quietly Break Your Customer ExperienceHope realized SoundCloud's customer messaging setup was broken the moment she couldn't get a straight answer to a basic question: how many messages had been sent? The platform could produce a number, but it was useless. Too many things happened after delivery. Support infrastructure kicked in. Frequency caps filtered volume. Campaign logic lived outside the actual platform. There was no single system of record. The tools looked functional, but trust had already eroded.The core problem came from decisions made years earlier. The customer engagement platform had been implemented in 2016 when the vendor was still early in its lifecycle. At the time, core features didn't exist, so SoundCloud built their own solutions around it. Frequency management, segmentation logic, even delivery throttling ran outside the tool. These weren't integrations. They were crutches. And they turned what should have been a centralized system into a loosely coupled set of scripts, API calls, and legacy logic that no one wanted to touch.Hope had seen this pattern before. At CNN, she dealt with similar issues and recognized the symptoms immediately. Legacy platforms tend to create debt you don't notice until you start asking precise questions. Things work, but only because internal teams built workarounds that silently age out of relevance. Tech stacks like that don't fail loudly. They fail in fragments. One missing field, one skipped frequency cap, one number that doesn't reconcile across tools. By the time it's clear something's wrong, the actual root cause is buried under six years of operational shortcuts.“The platform gave me a number, but it wasn't the real number. Everything important was happening outside of it.”Hope's philosophy around messaging is shaped by how she defines partnership. She prefers vendors who act like partners, not ticket responders. Partners should care about long-term success, not just contract renewals. But partnership also means using the tool as intended. When the platform is bent around missing features, the relationship becomes strained. Every workaround is a vote of no confidence in the roadmap. Eventually, you're not just managing campaigns. You're managing risk.Key takeaway: If your customer messaging platform can't report true delivery volume because critical logic happens outside of it, you're already in rebuild territory. Don't wait for a total failure. Audit where key rules live. Centralize what matters. And only invest in tools where out-of-the-box features can support your real-world use cases. That way you can grow without outsourcing half your stack to workaround scripts and tribal knowledge.Why Custom Martech Builds Quietly Punish You LaterThe worst part of SoundCloud's legacy stack wasn't the duct-taped infrastructure. It was how long it took to admit it had become a problem. The platform had been in place since 2016, back when the vendor was still figuring out core features. Instead of switching, SoundCloud stayed locked in ...
Unlocking the power of influence. In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving landscape of influencer marketing. He's joined by Kristian Sturt, Director of Colossal Influence, and Cerys Gardiner, former Catalyst Youth Columnist and Marketing Manager at Medichecks. Together, they unpack the strategies you need to know to build authentic influencer partnerships, leverage AI and identify the right creators to drive brand growth. From micro-influencers to brand safety, this episode is packed with actionable insights for marketers looking to stay ahead of the curve and create high impact partnerships This podcast will: • Explore the key trends in influencer marketing • Reveal the power of niche and micro influencers • Show how to respond when influencers go rogueWant to know more? Check out the CIM Content hub now for all things marketing.
If you're serious about growing your painting business, this episode is for you.In this solo episode, I break down how hiring a Field Marketing Manager can help you add over a million dollars in annual sales. Whether you're just starting to scale or looking for a better way to generate leads for your painting business, this system is a game-changer.Here's what I cover:What a Field Marketing Manager is and why every growing painting company should have oneHow this role creates predictable, local lead flow through door-to-door marketing and partnershipsWhat to pay, how to recruit, and how to train them for long-term successWhy this one hire can transform your sales, reduce your cost per lead, and scale your revenue fastIf you're looking for a new way to grow a painting business, or a system to generate qualified leads consistently, don't skip this one.
TakeawaysSam's background in coffee started with Dunkin' Donuts and coffee milk.Her first job in coffee was with coffee extracts.Marketing in coffee involves a variety of tasks and events.The coffee industry is heavily influenced by the people involved.Navigating market changes can be challenging for marketing efforts.Sam values the willingness of others to share knowledge in the coffee community.Covoya aims to be more present in the market and at events.The importance of storytelling in marketing coffee products.Sam enjoys a simple life filled with family and cooking.Having pets adds joy and comfort to her home life. Visit and Explore Covoya! TAKE OUR LISTENER SURVEY
What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they're worth? In today's episode, I interview Alex Blume, Marketing Manager for Argus Farm Stop, a mission-driven retail concept based in Ann Arbor, Michigan, that's redefining how local food gets sold. Their innovative “farm stop” model helps small and mid-sized farms grow by giving them access to retail space 7 days a week—without the staffing or wholesale markups. Alex shares how the consignment model works, how they support over 250 producers, and the key marketing strategies they use to build customer loyalty, increase store visits, and grow the local food economy. We also dig into his best advice for small farmers looking to improve their marketing—without burning out. If you're a local food lover, a farm marketer, or someone looking for a replicable retail model that actually works, this episode will stretch your thinking in the best way. Podcast Guest: Alex Blume, Marketing Director for Argus Farm Stop Alex Blume is the Marketing Manager for Argus Farm Stop, a 7-day a week market stocked exclusively with products from local farmers and producers. Alex has been leading the marketing team at Argus Farm Stop going on two years now, and has been with Argus Farm Stop since 2022. Before that, Alex worked on the Whitney Farmstead, a regenerative ranching and maple sugaring farm in Ann Arbor. Alex comes originally from Dallas, Texas, where he worked in the local music industry as a promoter after received a double major in Music and Marketing at Southern Methodist University. In his work, Alex tries to increase the reach and accessibility of local produce and products that strengthen the community around us to a wider and more diverse audience. Argus Farm Stop website: https://www.argusfarmstop.com Follow them on Instagram: @argusfarmstop Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
In this episode, Lisa Holder, the Communications and Marketing Manager for the City of Sanford, interviews Amy Michaels, the Development and Permitting Manager for Development Services. They delve into the details of the city's permitting process, discussing how various city departments collaborate, the challenges faced in permitting, and the ongoing efforts to improve the process. Amy highlights initiatives aimed at helping citizens submit permits accurately, ensuring projects move smoothly through each stage toward successful completion.You can call the permitting department at 407 688 5150.Thanks for listening.
Aubrey converses with Sihle Mofokeng, Movement and Marketing Manager at Allan Gray Makers, about Allan Gray Makers’ recent launch of Artisan of Mzansi 2025 campaign to draw more attention to technical trades and inspire young people to pursue artisanal careers. The company says this will help accelerate the growth of small and medium businesses. The Aubrey Masango Show is presented by late night radio broadcaster Aubrey Masango. Aubrey hosts in-depth interviews on controversial political issues and chats to experts offering life advice and guidance in areas of psychology, personal finance and more. All Aubrey’s interviews are podcasted for you to catch-up and listen. Thank you for listening to this podcast from The Aubrey Masango Show. Listen live on weekdays between 20:00 and 24:00 (SA Time) to The Aubrey Masango Show broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk between 20:00 and 21:00 (SA Time) https://buff.ly/NnFM3Nk Find out more about the show here https://buff.ly/lzyKCv0 and get all the catch-up podcasts https://buff.ly/rT6znsn Subscribe to the 702 and CapeTalk Daily and Weekly Newsletters https://buff.ly/v5mfet Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
This week's guest has gone from being a top summer intern at Pepsi generating over $80,000 over 9 weeks, to perfecting her SEO expertise prior to her current role where she is the Principal Content Strategist and Operations Program Manager for HubSpot Media. At HubSpot, she has grown from Marketing Manager in SEO to now leading a portfolio of high-impact initiatives that combine content strategy, operational excellence, and innovation in Demand Generation to drive subscribers, deliver leads, and increase signups all under budget and on time.Another fascinating aspect of her work is developing AI Agents to automate routine workflows and accelerate trend-based content production, where she pulls together all of her SEO experience and combines it with AI. From wanting to be a dentist in middle school to selling cell phones at Verizon, to creating jobs that didn't exist before she took them, Basha's career path shows the power of following unconventional wisdom.Her approach is to follow the rules first, master what you don't want to do, then create the role you actually want. She's living proof that announcing what you're good at (especially on LinkedIn) can transform your career trajectory. Please join me in welcoming Basha Coleman to the show!In this week's episode, we discussed:From Dentist Dreams to Marketing Reality - How exposure shapes career pathsThe Power of Following Rules Before Breaking Them - Unconventional career strategyThe Menu Pitch That Started Everything (Her Entrepreneurial origin story)Why You Should Announce What You're Good At (Personal branding for career growth)LinkedIn Content That Led to HubSpot (Social selling success story)SEO as the Bridge Between Top and Bottom Funnel (Strategic business impact)AI SEO Revolution - From rankings to personalized content compositionsThe Future of Search (Why traditional SEO tactics no longer work)AI Prompting Lessons from First Graders (Clear communication strategies)Logic and Problem-Solving - Essential skills for the AI ageMuch More!Please enjoy this week's episode with Basha Coleman.____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!
Join us on Pathmonk Presents with Matt Yau, Marketing Manager at CultureSuite, a company dedicated to supporting arts and culture organizations with their all-in-one digital platform, Peppered. Matt discusses how CultureSuite addresses funding challenges by offering sustainable website solutions, avoiding costly rebuilds. He shares insights on leveraging word-of-mouth referrals, crafting audience-focused content, and fostering community-driven development. Learn how empathy-driven messaging and strategic content convert prospects in the arts sector. Tune in for actionable tips to create meaningful connections and drive sustainable growth in niche markets, inspiring your marketing journey!
Join us on Pathmonk Presents with Reuben Shoub, Marketing Manager at Workamajig, a leading software provider for advertising agencies. Reuben shares how Workamajig's 25-year industry expertise delivers tailored project management and accounting solutions for agencies with 10+ users. Discover strategies for leveraging in-person events, crafting website journeys, and using testimonials to build trust. Learn tips for staying curious and addressing client pain points to drive conversions. Tune in for actionable insights to streamline operations and uncover hidden profitability in your agency!
In this episode, Cathy Love sits down with Nicola Photiou, Marketing Manager at Nacre Consulting, for an energetic and behind-the-scenes conversation about women leading the charge in Allied Health business marketing. Nicola shares her career journey from local government comms to shaping national-level marketing strategy at Nacre. They explore how Allied Health Businesses can leverage storytelling, branding, and authentic messaging to drive real-world impact. The conversation also touches on imposter syndrome, visibility for women in business, and the importance of keeping values and connection at the core of all marketing efforts. Key topics covered: Marketing strategy in Allied Health: How to use storytelling, branding and visibility to build strong client relationships and drive referrals. Women in leadership: Building confidence, navigating imposter syndrome and owning your voice in business conversations. Authenticity in branding: Creating marketing that reflects your business values, not just sales targets. The evolution of Nacre's marketing: A candid look into what's working, what's changing, and what's next. P.S. Need a little extra support on your business journey? Whether you're navigating challenges or looking to reach new goals, we're here to support your growth. Book a Complimentary Power Call with us, and let's talk about how we can help you achieve your vision for your Allied Health business. Midroll Message: Secure your spot in the upcoming FREE Masterclass! Connect with Nacre Consulting: Let's connect on Instagram Follow us on Facebook Let's connect on LinkedIn Join our Facebook Group online community More about The Allied Health Business Brilliance Podcast: The Allied Health Business Brilliance podcast (previously known as Private Practice Made Perfect) powered by Nacre Consulting features authentic conversations that offer real-life stories and expert perspectives for Australian Allied Health Business Owners. Cathy Love, our engaging host, gathers wisdom from Allied Health professionals and industry supporters alike. We dive into the real experiences of running and growing Allied Health businesses in Australia, revealing both the rewards and the inevitable challenges along the way. It's raw, sometimes vulnerable, but always valuable. Join us and stay tuned to keep up with every inspiring story and...
Join us on Pathmonk Presents with David Smith, E-commerce Marketing Manager at Arns Equipment, a nearly 80-year-old Canadian leader in outdoor power equipment. David shares how Arns Equipment is modernizing the industry with its e-commerce platforms, Arns Equipment and Parts House, to reach underserved rural customers. He discusses leveraging SEO, Google Ads, and upcoming YouTube content to drive growth, alongside user-focused website design and upselling strategies. Learn how customer feedback shapes their platform and why taking risks is key in a traditional industry. Tune in for actionable insights to boost your e-commerce success!
Dan Groce from Vertx joined the guys on "On The Range Podcast" hosted by Rick Hogg and Mark Kelley. Find VERTX : https://vertx.com Visit the SHOW at: https://ontherangepodcast.com Mark Kelley: https://kelleydefense.com Rick Hogg: https://warhogg.com Don't miss out on exclusive bonus content for "CREW" members after the show, and make sure to visit ONTHERANGEPODCAST.COM to sign up and more information on upcoming events. Become 1% Better Everyday!! JOIN Order Your Copy of “The Firearms Training Notebook”: https://amzn.to/3DfIOkz Listen to On The Range Podcast at - Apple - https://podcasts.apple.com/us/podcast... Spotify - https://open.spotify.com/show/0GBzNxH... Please subscribe to the show on the podcast platform you listen to, and leave us a rating and review to help increase our reach. Thank you! Artist: TrackTribe “Riffs For Days” https://www.youtube.com/watch?v=SBw0kBJlaVU Artist: Jimena Contreras “Alpha Mission” https://www.youtube.com/watch?v=RWi3CangMgQ&list=PL-0N3ETTFkNvksN9dMRY7utkQB0y6bEP- For full episodes visit: www.ontherangepodcast.com ! Hosted by Mark Kelley and Rick Hogg.
Kosai Estowani is a Senior Product Marketing Manager on our competitive intelligence team and drives several valuable passion projects, including leading a Dynaspace for People of Color, at Dynatrace. In this episode, he talks about his path from studying criminal justice to pursuing a career in tech. He shares how career pivots and great leaders have shaped his journey. He also talks about founding the Dynaspace for People of Color and his passion project to help underserved youth see what careers are possible in tech. Tune in and let us know how you liked it by leaving us a review or a comment on your streaming platform. Where to find us: Connect with Sue Quackenbush on LinkedIn Connect with Kosai Estowani on LinkedInDiscover the opportunities at Dynatrace and take your career to the next level: careers.dynatrace.com
Albuquerque Sunport Outreach and Marketing Manager, Leah Black comes in to talk about the latest renovations at the Sunport, plus flights to Mexico with TJ on News Radio KKOBSee omnystudio.com/listener for privacy information.
LIUNA Minnesota and North Dakota's Kevin Pranis, Marketing Manager, and Steve Cortina, Organizer in North Dakota, joined the America's Work Force Union Podcast to discuss the challenges facing local workers in the wind energy sector. They talked about the influx of out-of-state workers, their impact on local communities and strategies to combat these issues. Debbie Goldman, retired Communications Workers of America (CWA) labor researcher and author of "Disconnected: Call Center Workers Fight for Good Jobs in the Digital Age," joined the America's Work Force Union Podcast. She discussed the transformation of call center work, the impact of technology on workers and the ongoing fight for fair labor practices in the digital era.
Aloha! Im Interview habe ich den ehemaligen Triathlonprofi und heute Road Marketing Manager bei DT Swiss - Ralf Eggert ! Ralf und ich sprechen u.a. über seinen Weg vom Leistungssport ins Berufsleben, über Sponsoring und natürlich auch über Highend Laufräder, Technik, Entwicklung und den Blick hinter die Kulissen eines Unternehmens das viele Triathleten auf dem Radar haben sollten, falls sie es noch nicht haben. Das heißt, wenn ihr da draußen den Triathlonsport liebt, und insbesondere den Radteil dabei und ihr die Produkte, in dem Fall Laufräder, besser verstehen wollt, dann bleibt unbedingt dran, denn ihr erfahrt richtig viel ! Unbedingt anhören - überall wo es Podcasts gibt (und teilen nicht vergessen !). Wichtiger Hinweis: Dieser Podcast enthält unbezahlte Werbung, denn wir reden über Marken & Produkte. Shownotes: Website von DT Swiss => https://www.dtswiss.com/de Ralf Eggert in LinkedIn Wichtige Info: Dir hat die heutige Folge mit Ralf Eggert - Road Marketing Manager bei DT Swiss gefallen? Prima - dann teile die Podcastfolge gerne mit Deinen Freunden, Vereinskollegen, und allen die sie anhören sollten! Abonniere Triathlon Podcast um keine zukünftige Folge der Serie zu verpassen (Spotify, Apple Podcast) und dann hören wir uns bald wieder. Bis dahin, bleib gesund, unfallfrei, verletzungsfrei und sportlich! Dein Marco Folge direkt herunterladen
Aubrey converses with Gail Elson, Marketing Manager for iCare and Anne Slatter CEO of iCare, about how these syndicates operate on the streets using kids to beg for money and what real rehabilitation for such kids looks like. THE AUBREY MASANGO SHOW BOILERPLATE The Aubrey Masango Show is presented by late night radio broadcaster Aubrey Masango. Aubrey hosts in-depth interviews on controversial political issues and chats to experts offering life advice and guidance in areas of psychology, personal finance and more. All Aubrey’s interviews are podcasted for you to catch-up and listen. Thank you for listening to this podcast from The Aubrey Masango Show. Listen live on weekdays between 20:00 and 24:00 (SA Time) to The Aubrey Masango Show broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk between 20:00 and 21:00 (SA Time) https://buff.ly/NnFM3Nk Find out more about the show here https://buff.ly/lzyKCv0 and get all the catch-up podcasts https://buff.ly/rT6znsn Subscribe to the 702 and CapeTalk Daily and Weekly Newsletters https://buff.ly/v5mfet Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
On this episode of Destination on the Left, I talk with Patrick Keyes, Sales and Marketing Manager at Rainbow Air Helicopter Tours in Niagara Falls, about why he believes in coopetition and how collaborations with his competitors have helped him be successful. Patrick explains why being a first call partner to your local and regional DMO is so important, and how you can position yourself to be that partner. He also offers valuable advice on how to work collaboratively at trade shows to build success. What You Will Learn in This Episode: How Patrick developed a regional, visitor-centric mindset by looking beyond traditional industry boundaries Why Patrick firmly believes that coopetition drives success for individual businesses and the broader destination What innovative steps Rainbow Air Helicopter Tours is taking to transform into a year-round, multifunctional attraction, including their new facility and virtual reality experiences Why partnering with local and regional DMOs (Destination Marketing Organizations) allows you to maximize marketing opportunities and industry influence Strategies Patrick uses when attending industry trade shows to represent both his own company and the wider Niagara region, and how this approach builds stronger relationships How Patrick seeks out unconventional partnerships, like collaborations with wineries and golf courses, to create memorable experiences and extend visitor stays in the region Leveraging Collaboration for Year-Round Tourism One of Rainbow Air's boldest moves has been the development of a new 30,000-square-foot tourism center. This ambitious facility isn't just a ticket counter; it's set to become a hub of activity through every season. Traditionally, tourism in Western New York peaks from Memorial Day to Labor Day, but Patrick and his team saw the need for more. The new tourism center, set to open over Memorial Day weekend, will feature a range of amenities, including gift shops, restrooms, and innovative virtual reality attractions, such as parasailing over Niagara Falls. By offering a range of experiences and amenities, Rainbow Air aims to both attract off-peak visitors and encourage them to extend their stays, laying the groundwork for sustainable year-round tourism. The Power of Partnerships A recurring theme throughout Patrick's career is the essential role of strong relationships with Destination Marketing Organizations (DMOs), regional partners, and fellow attractions. As part of Rainbow Air, he is able to attend trade shows globally, but Patrick insists on representing the region, not just his company. “Know your audience, do your research, and come prepared to advocate for not only your attraction, but complementary experiences that round out the destination,” he advises. Forming partnerships with other attractions enables a rising tide that lifts all ships. Being proactive, communicating openly, and showing a genuine commitment to representing the community as a whole are so important. When DMOs trust that you'll be a reliable, high-quality option, you're top of mind for press trips, FAM tours, and state-led opportunities. Creative Collaborations Rainbow Air's vision for cross-industry cooperation doesn't stop at helicopter tours. Patrick is exploring partnerships with local wineries, golf courses, and historical sites. Imagine custom packages where visitors enjoy an aerial tour before being whisked away to a vineyard for a picnic. Or collaborating with the local wine trail for multi-stop experiences. By thinking creatively about what both locals and travelers want, Rainbow Air extends an invitation for everyone to participate in the region's success. What excites Patrick most is not just Rainbow Air's growth, but the chance to be “a beacon” for others in Niagara Falls. By investing in innovation and actively inviting everyone to the table, he hopes to create a mutually beneficial model, one where attractions, large and small, lean on each other to make the region irresistible and vibrant, every season of the year. Resources: Website: https://www.rainbowairinc.com/ LinkedIn: https://www.linkedin.com/in/patrick-keyes-1001186/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!
Hi there, welcome to episode 711 of Recruiting Future with me, Matt Alder. Recruiting Future is a podcast that helps Talent Acquisition teams drive measurable impact by developing their strategic capability in Foresight, Influence, Talent, and Technology. This episode is about Talent and Technology. The recruitment technology landscape is experiencing a perfect storm. Perfect match candidates aren't completing applications due to frustrating processes. At the same time, recruiters are being overwhelmed by candidates using AI tools to generate thousands of low-quality submissions. Traditional matching algorithms provide limited transparency into the decision-making process, thereby creating legal and compliance risks. Meanwhile, cost-per-application models continue to charge for clicks rather than actual conversions, leaving employers paying for candidates who never complete the process. How can TA teams navigate this impossible environment while improving outcomes for everyone involved? My guests this week are Simon Van Hijfte, Marketing Manager at Adecco Belgium, and Ritu Mohanka, CEO at VONQ. Simon shares how Adecco is transforming their recruitment process with AI agents and the impressive results they're achieving - from improved candidate satisfaction to enhanced recruiter efficiency. We also all discuss the shift from opaque matching systems to transparent point-based scoring, how AI agents are solving the broken candidate experience, and why this people-first approach is delivering better business outcomes across the board. Why is the candidate experience broken? The impact of candidates using AI Implementing a people-first approach supported by AI Recruter Enablement vi AI Agents What do the candidates think? Moving from matching to scoring and explainable decision making Spotting transferable skills Vonq's innovative CPA+ model What results has Adecco been getting? What does the future of recruiting look like? Follow this podcast on Apple Podcasts. Follow this podcast on Spotify.
In this episode, host Lisa Holder, Communications and Marketing Manager, City of Sanford, talks with Brady Lessard, Sanford's Economic Development Director, and Pamela Lynch, Executive Director of the Sanford CRA, about the city's growth and revitalization efforts.Hear how strategic projects—like the transformation of the Seminole Town Center/Mall area—are driving investment, supporting local businesses, and shaping Sanford's future. From downtown improvements to major redevelopment plans, this episode highlights the impactful work happening behind the scenes to build a stronger Sanford.
In today's episode, we sit down with Kamal Patel, the Sales and Marketing Manager for the legendary menswear brand, Gabicci. Since its founding in 1973, Gabicci has held a defining place in music and youth culture, and Kamal's journey within the brand is nothing short of remarkable. As a South Asian woman rising to a senior leadership role in a male dominated industry, Kamal's story is both groundbreaking and deeply inspiring. We explore her path to becoming a key figure in menswear fashion and the first-ever female Chair of The 39 Club, a prestigious collective of menswear agencies and brands appointed in October 2022.Tune in to hear how Kamal broke boundaries, built her career with passion and purpose, and helped shape one of the most iconic menswear labels in British fashion history.
Anna Hewitt-Channell is the Business Development & Marketing Manager at Dannemora Federal Credit Union.
It's time once again for our Best of the Midwest feature! Are you trying to come up with some vacation ideas that are only a quick getaway from the Chicago area? Well, John Williams has some great recommendations for your trip! Today, John is joined once again by Amy Beadle, Marketing Manager, Visit Springfield! Amy tells John […]
It's time once again for our Best of the Midwest feature! Are you trying to come up with some vacation ideas that are only a quick getaway from the Chicago area? Well, John Williams has some great recommendations for your trip! Today, John is joined once again by Amy Beadle, Marketing Manager, Visit Springfield! Amy tells John […]
It's time once again for our Best of the Midwest feature! Are you trying to come up with some vacation ideas that are only a quick getaway from the Chicago area? Well, John Williams has some great recommendations for your trip! Today, John is joined once again by Amy Beadle, Marketing Manager, Visit Springfield! Amy tells John […]
Ep. 138 Christopher Kendrick-Castanho: Full Circle Moment We're headed to Broadway this week as Danielle and Bryan talk about the Broadway League's 2025 Spring Road Conference and arts marketing with guest Christopher Kendrick-Castanho. Christopher shares about social media and influencer marketing, some of the rising challenges in the Broadway touring industry, and turns the tables on Danielle and hosts his own game! Christopher Kendrick-Castanho is a Marketing Manager for The Bushnell in Hartford, CT (https://bushnell.org/). Follow us on social media and let us know your thoughts and questions – https://linktr.ee/nobusinesslikepod Our theme song is composed by Vic Davi.
Join Pathmonk Presents as we explore ClaimMD with Stephanie Short-Romanello, Marketing Manager at this medical claims clearinghouse. Stephanie explains how ClaimMD acts as the vital link between providers and insurers, ensuring swift claim payments for small practices to large health systems. Discover their multi-pronged acquisition strategy using LinkedIn, Google Ads, and conferences, and the website's role in client education with free demos. Learn about pain points like claim delays, Stephanie's “chunking” approach for website conversions, and the value of human support. Tune in for insights on balancing automation with authentic connections!
✨ [REPLAY] Event Planning at Erewhon and Beyond with Samantha Mason, Brand Marketing Manager @ Erewhon☁️ Career growth and development in experiential marketing☁️ Freelance vs. agency vs. in-house marketing☁️ Brand partnerships at Erewhon☁️ How to cultivate a community through experiential marketing☁️ Launching not one, but two side-hustles around events and community☁️ Personal branding and developing your online presenceJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Sr. Marketing Manager for Nationwide Marketing Group (NMG), Lauren Hylarides, sat down with Melisa Monroe of Podium to talk about how Podium products solve retailers major pain points, including time, staffing, marketing, and lead generation.
What if the key to long-term success in real estate isn't sales skills—but mentorship, purpose, and adaptability? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Sarah Olson, a powerhouse broker and mentor with over two decades of experience in Northeast Florida. From leading First Coast Collective at RE/MAX Unlimited to launching her own Real Estate Agent Success Academy, Sarah shares her journey of transformation—from a tax accountant to a top-tier agent and educator. With an innate ability to connect, teach, and inspire, she reveals the secrets behind her longevity in the business: personalized mentorship, entrepreneurial thinking, and building relationships that last decades. Sarah opens up about why most agents fail, the crucial mistakes they make when choosing brokerages, and how she's leveraging both data and AI to coach her team effectively. Whether discussing the perils of kids on e-bikes in Nocatee or explaining the logic behind her successful lead tracker, Sarah offers a masterclass in running a real estate business like a business. Her passion for helping agents succeed shines through every story. If you're an agent looking to level up your career or someone considering diving into the real estate world, follow Sarah Olson and dive into the Real Estate Agent Success Academy. Subscribe to the Real Estate Excellence Podcast and leave us a 5-star review if you're inspired by Sarah's story! Highlights: 00:00 – 07:59 From Burnout to Breakthrough: Knowing When to Delegate Understanding personal capacity and time limits Tracy's AI-powered podcast intro strategy Tiffany's take on ChatGPT in bios and branding How AI is reshaping home search and buyer interactions The future of conversational real estate websites 08:00 – 17:59 From Real Estate Legacy to Reluctant Heir Growing up in a small-town real estate family Why Tiffany originally rejected the real estate path How military life shifted her career vision Meeting Debbie Tufts and finding mentorship The early admin years and learning the business backend 18:00 – 26:59 Beacon Born: Building a Business Behind the Scenes Launching a transaction coordination company Supporting agents with scale and efficiency Tiffany's behind-the-scenes role in 2,000+ transactions The value of TC systems and training Why she eventually shut down Beacon 27:00 – 38:59 Tools of the Trade: TC Systems and Outsourcing Smarts What to look for when hiring a TC The power of Open to Close software TCs vs. assistants—what agents should know Personality matching with transaction partners Vacation coverage, communication, and expectations 39:00 – 01:00:59 Growth Gaps: Breaking Through the Agent Ceiling Why so many agents plateau at $6–9M How TCs can free agents to grow Real client experiences and better service Overcoming the mental block of paying for help Transitioning from TC to front-end sales 01:01:00 – 01:29:52 Scaling with Intention: Teams, Tools & Real Talk Breaking income ceilings through delegation Hiring a marketing manager: Sarah's first leap after 20+ years The difference a great TC can make Building systems that support consistent referral flow Choosing the right brokerage and leadership mindset Conclusion Quotes: “You've got to have a pillar—what you wake up in the morning and what you do.” – Sarah Olson “I have never sold a house in my life. I service my clients, and that's why they refer me.” – Sarah Olson “It's not about the sale; it's about the story. The lifestyle. What's your weekend look like?” – Sarah Olson “Be so good they never forget you—and track you down 15 years later.” – Sarah Olson To contact Sarah Olson, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn. Connect with Sarah Olson! Website: https://www.firstcoastcollective.com Instagram: https://www.instagram.com/reagentsuccessacademy/ Facebook: https://www.facebook.com/realestateagentsuccessacademy LinkedIn: https://www.linkedin.com/in/saraholiviaolson/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation! SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #RealEstatePodcast #SarahOlson #MentorshipMatters #RealtorLife #TeamBuilding #AIInRealEstate #TransactionCoordinator #RealEstateSystems #DelegationWins #NocateeRealtor #GreenHomes #BrokerLeadership #ClientExperience #ReferralMarketing #RealEstateTips #ScalingSmart #RealEstateEducation #FemaleLeaders #LegacyBuilders #JacksonvilleRealEstate
What does it take to move from marketing manager to CMO in the AEC industry? In this episode, we talk with Jennifer Haferbecker, founder of On Your Market Set Go, about the mindset shifts, strategic thinking, and evolving expectations that shape today's marketing leaders. Jennifer shares how marketing teams can support firm growth, influence business decisions, and build internal alignment—especially during times of change. We also explore the rise of the fractional CMO model, the expanding role of marketing in mergers and acquisitions, and the importance of showing up as a strategic partner at every level. Whether you're leading a team or looking to grow into your next role, this conversation offers real guidance for building a meaningful and future-ready career.
Don't forget to subscribe: https://www.youtube.com/@vietnaminnovatorsdigestYouTube is gradually evolving into a promising commerce platform, as consumer behavior becomes increasingly intertwined with content creation. From entertainment to product reviews, from views to purchase decisions, digital media is showing clear potential to drive real commercial outcomes. With the launch of YouTube Shopping, both content creators and brands now have a new opportunity to reach consumers in a more direct, intuitive, and effective way.In this episode, we speak with Gabby Roxas, Country Marketing Manager at Google Vietnam. With extensive experience at global companies such as Johnson & Johnson, Mead Johnson Nutrition, and Coca-Cola, Gabby currently leads Google Vietnam's marketing strategies across both B2B and B2C segments. He also oversees campaigns for Google's key products including YouTube, Android, Search, Chrome, Maps, and the Play Store.Through practical insights and up-to-date market data, this podcast reveals why YouTube is becoming more than just an entertainment or advertising platform. It is playing an increasingly important role in the modern consumer journey. Whether you're a creator, advertiser, or simply interested in emerging consumer trends, this episode is not to be missed.---Cảm ơn Google Việt Nam đã đồng hành cùng Vietnam Innovators. Thông qua việc có mặt tại Việt Nam, Google mong muốn mang đến những phân tích chuyên sâu về toàn cảnh bức tranh kỹ thuật số của Việt Nam—bao gồm ứng dụng, trò chơi và thương mại điện tử, đồng thời giới thiệu cách các doanh nghiệp có thể đạt được tăng trưởng bền vững thông qua các giải pháp công nghệ và quảng cáo tiên tiến của Google.---Listen to this episode on YoutubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vietnaminnovators.com
#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk.These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You'll hear the good, the bad, and the fixable, with practical insights on how to improve your own nurture sequences.Danielle, Samar, Sheri, and Sofia cover:The most common lead nurture mistakes B2B marketers make (and how to fix them)Why every email should be treated as a conversation, not just a campaignHow to write nurture emails that create connection, not clicks for clicks' sakeIf you're building (or rebuilding) your nurture strategy, this one's packed with real examples and expert feedback to guide your next send.Timestamps(00:00) - – Intro: Welcome to the Lead Nurture Roast (02:36) - – Meet the Experts: Samar, Sheri, and Sofia (06:33) - – What Is **Lead Nurturing, Really? (09:26) - – The Problem with “We” Language in Emails (11:48) - – The Biggest Mistakes B2B Marketers Make (14:13) - – Why AI Isn't Your Copywriter (16:08) - – Teardown #1: Subject Line Gone Wrong (20:38) - – How to Build a Nurture Sequence Around a Whitepaper (23:18) - – CTA Overload and Why It Kills Clicks (28:23) - – Teardown #2: Great Open Rate, Low Engagement (32:17) - – The One-CTA Rule (And Why It Matters) (34:59) - – Structuring Long Emails for Skimmability (37:31) - – Teardown #3: Cold Lead, Wrong Email (40:04) - – Re-Engagement Emails That Actually Work (42:54) - – Use Social Proof Instead of Product Pitches (44:34) - – Teardown #4: The Overloaded Onboarding Email (47:29) - – What's a “Micro Conversion” in SaaS Email? (52:04) - – Time-to-Value and the First Action That Matters (54:19) - – This Email Is... a Whole Sequence in One (56:39) - – Teardown #5: Trust Email or Generic Spam? (59:34) - – Why Specificity Beats Industry Buzzwords (01:01:49) - – Final Scores and Wrap-Up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
"Is your marketing delivering your message to the right people at the right time?" In this episode, Tim nerds out with Sean Coffey, Marketing Manager at Regency, and recent author of “The Marketing Flywheel” article for the Fire Time Magazine. They talk in depth about: • Practical aspects of marketing in the industry and putting together content that makes a difference for customers . • Intentional marketing to build a sales funnel for dealers. • Consistency in impressions across advertisement strategies for brand recognition and shaping your content. • The steps in Sean's article “The Marketing Flywheel” Don't miss this engaging episode to hear about how companies today's world should be thinking about and building marketing infrastructure! ------ Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks attended FIBO in Cologne, Germany. (correct location?) In part 1 of this episode, Matthew and Mohammed are joined by: Gregory Gird, Marketing Manager of Octiv Grace McNamara, Partnerships Direcetor EMEA at Elfie Klaus Mueller, CEO at Wictory.ai This episode covers: Importance of data quality for effective AI implementation. Evidence-based AI development and addressing historical bias in research data. Privacy concerns, data governance, and building consumer trust. Data sovereignty and regional compliance considerations. AI's potential to accelerate personalised healthcare and fitness recommendations. Strategic partnerships to enhance AI capabilities. To learn more about FIBO, click here: https://www.fibo.com ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Intro 06:14 AI and Generative AI in Practical Perspectives 12:19 Challenges and Ethical Considerations in AI Implementation 24:02 Privacy, Compliance, and Consumer Trust in AI 38:09 Future Trends and Exciting AI Applications
In today's episode of Backpacker Radio presented by The Trek, brought to you by LMNT, we are bringing you yet another edition of beginner backpacking mistakes. Today's panel includes the debut of Jess Stone, 2024 AT and LT thru-hiker, and The Trek's Community and Marketing Manager. We bring you 9 brand new thru-hiking pitfalls to avoid, including tips on sending mail drops, how to avoid letting small problems turn into big problems, dealing with toxic off-trail relationships before departing, hydration tips, why you shouldn't invite friends and family on your trip, and much more. We wrap the show with a call out to some Trek bloggers, the definitively correct orientation for silverware in the dishwasher, the triple crown of good horse names, and what not to eat before mailing important letters. LMNT: Get a free sample pack with any order at drinklmnt.com/trek. Gossamer Gear: Use code “BACKPACKER20” for 20% off packs at gossamergear.com. Burgeon Outdoors: Use code “BACKPACKER15” for 15% off at burgeonoutdoor.com. Shady Rays: Use code “TREK” for 35% off at shadyrays.com. [divider] Panel with Zach, Chaunce, and Jess Jess's Instagram Referenced episodes BPR #112 | Beginner Backpacking Mistakes BPR #160 | Beginner Backpacking Mistakes 2.0 BPR #97 | Ben Lawhon of Leave No Trace Time stamps & Questions 00:06:20 - Reminders: Say hi to us at Trail Days, listen to our episodes ad-free on Patreon, apply to blog for the Trek! 00:14:03 - Introducing Jess 00:17:32 - Zach's Mistake #1: Overplanning, especially maildrops and daily mileage 00:24:00 - Chaunce's Mistake #1: Not looking up LNT principles before your hike 00:29:00 - Jess's Mistake #1: Not drinking enough water 00:32:20 - Zach's Mistake #2: Letting small problems become big problems 00:41:15 - Chaunce's Mistake #2: If you don't like who you're dating at home, consider dumping them 00:47:20 - Jess's Mistake #2: Inviting your friends/family to hike with you when you've been out for months 00:54:40 - Zach's Mistake #3: Not considering the weight/space of everything 01:00:40 - Chaunce's Mistake #3: Not taking photos of your stuff 01:08:45 - Jess's Mistake #3: Marrying your trail family 01:23:15 - Stay Salty Question: What's your hottest take in the world of backpacking? 01:28:20 - How was the AT? Segments Trek Propaganda: 20 Trek Bloggers You Should Be Following in 2025 by Jess QOTD: Silverware up or down in the dishwasher? Hiker Trash Thing of the Week Triple Crown of good horse names Mail Bag 5 Star Review [divider] Check out our sound guy @my_boy_pauly/ and his coffee. Sign up for the Trek's newsletter Leave us a voicemail! Subscribe to this podcast on iTunes (and please leave us a review)! Find us on Spotify, Stitcher, and Google Play. Support us on Patreon to get bonus content. Advertise on Backpacker Radio Follow The Trek, Chaunce, Badger, and Trail Correspondents on Instagram. Follow Backpacker Radio, The Trek and Chaunce on YouTube. Follow Backpacker Radio on Tik Tok. Our theme song is Walking Slow by Animal Years. A super big thank you to our Chuck Norris Award winner(s) from Patreon: Alex and Misty with NavigatorsCrafting, Alex Kindle, Andrew, Austen McDaniel, Brad & Blair Thirteen Adventures, Brent Stenberg, Carl Houde, Christopher Marshburn, Coach from Marion Outdoors, Derek Koch, Eric Casper, Erik Hofmann, Eathan Harwell, Gillian Daniels, Greg Alsop, Greg Knight, Greg Martin, Greg McDaniel, Griffin Haywood, Hailey Buckingham, Jason “The Snail” Snailer, Patrick Cianciolo, Rebecca Brave, Sawyer Products, SPAM, Timothy Hahn, Tracy ‘Trigger' Fawns A big thank you to our Cinnamon Connection Champions from Patreon: Bells, Bonnie Ackerman, Brett Vandiver, Chris Pyle, David, David Neal, Dcnerdlet, Emily Galusha, Greg Floravanti “Lumberjack”, Jack Greene, Jeanie, Jeanne Latshaw, Luke Netjes, Merle Watkins, Peter, Ruth S, and Spencer Hinson.
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