Hosts: Leah Murray and Greg Skordas Today is Giving Tuesday, and it may make you pause and think about generosity—not just to the people in your life, but to those in need in your community or to issues that you care about. Danielle Moran, Marketing Manager for United Way of Utah County, joins the show to discuss the significance of giving and what you can do to support local nonprofits year-round.
Hosts: Leah Murray and Greg Skordas Congresswoman Celeste Maloy is sworn in by Speaker Mike Johnson Congresswoman Celeste Maloy has been sworn in by Speaker Mike Johnson to represent Utah's 2nd Congressional District in the House of Representatives. Leah and Greg discuss this big achievement and what they anticipate to see from her in office. Utah appoints its first female warden Utah has just appointed Kristen Keilsel as the state's first female warden. Dr. Susan Madsen, Founding Director of the Utah Women & Leadership Project, joins the show to discuss the impact of women taking on roles that we don’t often see them in. What happens if Rep. John Curtis swaps from the House to the Senate? Representative John Curtis is seriously considering a run for Mitt Romney’s Senate seat, which raises an interesting question that Leah and Greg discuss: What happens if he indeed ends up making that switch from the House to the Senate? The significance of Giving Tuesday and supporting nonprofits year-round Today is Giving Tuesday, and it may make you pause and think about generosity—not just to the people in your life, but to those in need in your community or to issues that you care about. Danielle Moran, Marketing Manager for United Way of Utah County, joins the show to discuss the significance of giving and what you can do to support local nonprofits year-round. Anti-Trump network endorses Nikki Haley in the Republican presidential primary An anti-Trump network led by Charles Koch has announced that they are endorsing Nikki Haley in the Republican presidential primary. Boyd Matheson, Host of Inside Sources, joins the show to discuss what this means for her chance in the race. The impact of fiery rhetoric surrounding the Israel-Hamas war There’s been a stark rise in Islamophobia and antisemitism in the U.S. following the war between Israel and Hamas, with one incident being that three Palestinian college students were shot in Burlington, Vermont on Saturday. Leah and Greg discuss how fiery rhetoric can impact people in ways too baffling and tragic to believe. Former President Trump pushes New York appeals court to keep his gag order on hold Among a handful of indictments centering former President Donald Trump is one civil fraud case in which he is urging a New York appeals court to continue to keep his gag order on hold. Greg explains how gag orders work and whether this behavior is legal. Merriam-Webster’s 2023 word of the year: authentic Merriam-Webster has chosen their 2023 word of the year: authentic. From the rise of Artificial Intelligence and Chat GPT to the fall of Representative George Santos with all his lies, it seems like the irony is there. Leah and Greg share their interpretations of the word and discuss whether they think Merriam-Webster made the right choice.
Monologue:100 Episodes!Michelle Teaches About Vodka BenefitsRun By The CreekNew York Marathon SignsPortland Loo-Named After the Streets in PortlandThank you Pig Pen BBQ!Oprah's Christmas Shopping List-NOTSKIMSBelterra Has Been PunkedGuest:Eustacio Lara is the Sales and Marketing Manager of Deep Eddy Vodka Tasting Room in Dripping Springs. Eustacio was born in Austin but raised in the Rio Grande Valley. He is the marketing manager for the tasting room located just off Highway 290 east of Dripping Springs where he is constantly finding new and creative ways to bring people in to taste one of the finest vodkas distilled in the USA. Steve Mallett and Michelle Lewis meet the most interesting people, and discover the places and events that make Dripping Springs, Texas, a Hill Country oasis. Learn why every year, hundreds of people move to this small town just outside of Austin. Every episode features a local resident who's talent and past will make you want to know more about what draws so many unique people to this historical town. From ranchers to engineers, cowboys to entrepreneurs, bankers to bull riders. Join us every week for a new episode, where curiosity meets cutting-edge storytelling, and be inspired by the fascinating tales that make Dripping Springs, Texas, a beacon for the bold and the adventurous..Support the showThis show is brought to you by the Real Estate Pro's at The Mallett Integrity Team. Look them up when you are buying or selling real estate in the Dripping Springs or Austin area. Real Estate Done Right! Call them at 512-627-7018.This show is sponsored by the Lending Pros at Capital Farm Credit. Lending in Texas for over 100 years they can help you buy your dream ranch, ranchette or provide interim financing for construction for your land improvements. Call them at 512-892-4425.We are sponsored by M. Elliott Design. Tailored experience. Design as an investment. They can help you design for renovations, new construction or with the right furniture; each item is selected, tailored, and procured. Call Montana at 512-781-0224.Thanks for listening! Please follow us & leave a review. Apple PodcastsMallett and Michelle on InstagramOur Website - Sign up for latest updates. We love your feedback & comments. Email: email@example.com
Music Makin Cents Podcast is a podcast for artists, by artists. Metal/Jazz/Rock Artist K.P. and HipHop Artist Harkos come together to help give musicians of all genres and success levels the knowledge and help that they need to grow. Both Harkos and K.P. are Marketing Managers who have helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy. Follow Music Makin Cents Podcast on all streaming and social media platforms. All info and links are available at MusicMakinCentsPod.com. To Support the show, head to the Discount page on MusicMakinCentsPod.com
In this episode, we're joined by Alana Harmond, the Marketing Manager at Infomedia, to discuss the importance of crafting a standout LinkedIn profile. Alana shares her expertise on profile optimization, including tips on writing your profile summary and adding photos, skills and awards to your profile.
Does your business want to throw a holiday party but you're afraid of potential shenanigans…and the liability that might result from them? In this episode geared toward employers, Marketing Manager and paralegal Matt Tedeschi welcomes Laura Feldman, plaintiff's employment attorney and specialist on workplace sexual assault, to discuss what every employer should do before, during, and after a party to minimize the likelihood of harassment, assault, and other legal claims. Perfect for HR representatives, in-house counsel, and anyone else involved in risk assessment, this episode will help you throw a party that's both fun and professional—and prevents you from getting a call from Laura the next day. Content notice and trigger warning: This episode discusses sexual assault and other misconduct in the workplace that may be uncomfortable for certain listeners. Our presenters' lighthearted exchange is not meant to detract from the seriousness of this topic. If you need support in discussing sexual assault, you can call RAINN (the Rape, Abuse & Incest National Network) at 800.656.HOPE. Stay Connected & Learn More: The Prinz Law Firm Laura Feldman Matt Tedeschi Read Laura's blog post, “How to Steer Clear of Trouble at Your Company Holiday Party”
David Bodanis, author of ‘Art of Fairness: The Power of Decency in a World Turned Mean', joins Georgina Godwin for a look at the week's news and culture. Also this week, Marketing Manager, Carley Bassett, and Sales Director, Chris Unger, give us a taste of a limited-edition magnum from Hattingley Valley. The award-winning English winery specialises in sparkling wine and released the special bottle to celebrate a decade of excellence in wine-making. Plus: Jorg Zupan became the chef of the first restaurant in Ljubljana to earn a Michelin star – and the first to give one up. Guy de Launey finds out why.
In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more.************************Timestamps: (00:00) - Intro (01:05) - Who is Brandon Gubitosa? (02:26) - Brandon's background. (07:58) - Biggest lessons from working at an agency. (09:36) - Can outsourcing for technical content work? (12:39) - Is there still space for content marketing agencies? (15:32) - How to communicate the value of content. (18:57) - Content strategy at Plural. (20:02) - Unique aspects of technical content. (22:21) - Is the technical audience consuming more content? (24:00) - How to evaluate a writer's expertise for technical content. (26:24) - How do you ensure that technical elements are accurate? (29:12) - Content promotion and distribution at Plural. (32:33) - Online communities to connect with a technical audience. (34:38) - Brandon's concerns about changes in search. (36:16) - The future of SaaS content marketing. (39:05) - Learn more about Brandon and Plural and get in touch. (39:56) - Outro ************************Useful Links:Website: https://www.plural.sh/Brandon on LinkedIn: https://www.linkedin.com/in/bgubitosa/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.
In this compelling episode of "Modern Divorce," host Billie Tarascio delves into the captivating world of a long-running TLC reality show centered around Kody Brown and his four wives. While bigamy is unquestionably illegal, this polygamist family has somehow navigated the complexities of plural marriage from their home base in Arizona. Join Billie and Sarah Encarnacion, Modern Law's Marketing Manager, as they embark on a thought-provoking journey through the intricate web of personal and legal challenges facing this unique family. Sarah admits she's been a longtime fan of this show, and she brings a host of questions from the Sister Wives Facebook group who want to know: "How is that even legal?"Discover the surprising twists and "ah-ha" moments related to child support, marital finances, and property issues, both within and beyond the bounds of matrimony. As the relationships among family members begin to unravel, you'll find out the answers to perplexing questions of who pays for what and who truly owns what in this enthralling exploration of modern relationships and their legal implications.
In October, Google announced new guidelines that went unheard by many email marketers. They released a blog post as well. Yahoo also followed suit. There's a lot of misguided commentary about the specifics of it, so today we're going to break down some of the most important changes taking effect and why you should care. Main Takeaway: Google and Yahoo's recent guidelines largely reaffirm established best practices in email marketing. However, a key new detail is the public disclosure of a 0.3% spam complaint rate threshold. While exceeding this rate in a single instance won't immediately land you in the spam folder or get you blocked, it's a clear signal of stricter enforcement ahead. Maintaining a consistently low complaint rate is crucial, as repeatedly crossing the 0.3% mark will now lead to more severe consequences than before. NOTE: This episode is based on my personal knowledge, recent research as well as chatting with top 1% experts. However, I'm not a lawyer and nothing here should be construed as legal advice.New Email Sender GuidelinesAs of Feb 2024: Failing to follow these new guidelines will potentially result in Gmail limiting sending rates, blocking messages, or marking messages as spam. They haven't made it clear what result is applied to what guidelines. Lots of folks are claiming that any of these will lead to you being blocked by Google, forever. While that's possible, it's not likely.Another misconception I've seen from plenty of folks is that this only applies to BULK senders, people with 5k daily email traffic. This is false. While Google wrote a spectacularly unclear and poorly structured document, it is pretty clear that most of the guidelines apply to ALL SENDERS. So if you misread and told yourself this isn't a big deal because you don't send 5k emails to Google users per day, you're in for a world of pain.Here's the TL;DR on the guidelines, they are essentially the same 6 for all senders and bulk senders, except bulk senders have a few extras.All senders Set up SPF and DKIM auth Set up forward and reverse DNS records Keep spam rates below 0.3% Follow RFC 5322 for format Don't use a from @gmail.com account in your ESP Add ARC headers, List-id: header Bulk senders (5k or more emails per day) Set up SPF and DKIM auth Set up forward and reverse DNS records Keep spam rates below 0.3% Follow RFC 5322 for format Don't use a from @gmail.com account in your ESP Add ARC headers, List-id: header Set up DMARC Support one-click unsubscribe, and include unsubscribe links We'd need a whole series to cover all of these so we won't go into each. You probably should've already been following the majority of these in the first place. We had a decent episode that covered authentication, SPF, DKIM and DMARC. RFC standards, ARC headers and one click unsub is generally adopted by most legit ESPs.I want to focus on 2 key changes that might be misconstrued or require a bit more digging and explanation: Spam rates in PMT below 0.3% Don't impersonate gmail from headers Keep spam rates reported in Postmaster Tools below 0.3%The biggest one and the one that's most talked about is the 0.3% spam report threshold. Most senders don't need to worry about this. If you have been following best practices for email like expressed opt-in consent and making it easy for people to unsubscribe, you don't have major spam complaints. But not everyone falls in this bucket, and even if you do, you might not get off that easy going forward. This is especially freaking out people that do bulk outbound/cold marketing using email. If you're not already set up using Google Postmaster to monitor your domain and IP reputation and related metrics, do it now. This has actually been a common unwritten rule by mailbox providers (MBP) in the past, anything above 0.3% would potentially cause reputation issues. MBP also do plenty of sneaky things like counting the number of inactive accounts that got your email so you can't dilute the ratio of complaints you get. I think the change here is that it will be more severe now that the threshold is public. What's spam rates exactly?There's actually some misalignment from experts when it comes to the true definition of this metric. Based on this Google Postmaster FAQ, the spam rate isSpam rate = number of spam complaints from Google users / number of active Google user recipient accounts that landed outside of spam/junk.It makes sense that it's only for active accounts and for emails that landed outside junk because emails in junk can't be marked as spam again. So if a substantial number of your emails start actually landing in spam, you could see a low spam rate, even though that wouldn't be positive. What does this mean in terms of volume sent to Google accounts?Let's break down the impact of 0.3% further: If you send 10,000 emails in 1 day, you need less than 30 spam complaints If you send 5,000 emails in 1 day, you need less than 15 spam complaints If you send 1,000 emails in 1 day, you need less than 3 spam complaints If you send 333 emails in 1 day, you can't get more than a single spam complaint So if your newsletter of 10,000 subscribers is going out in Feb next year, how confident are you that you'll get less than 30 people marking it as spam?And if you're sending cold emails to 50 people per day, how confident are you that you won't get at least 1 spam complaint? (2% spam rate)How to monitor spam: Postmaster discrepanciesRegardless of the exact definition, for the sake of the new Google guidelines, the number you need to keep an eye on is the one in Google Postmaster Tools. We know for sure that Postmaster does not include any other mailbox providers.Interestingly, it's unclear if Postmaster includes only @gmail.com accounts or @gmail.com accounts AND Google workspace accounts. I think it's a fair assumption though that if Workspace data isn't going to Postmaster yet, it's probably only a matter of time. So it's not as easy as segmenting your list by @gmail.com. Sorry. If you're thinking, well my ESP gives me complaint data, I don't need to monitor Postmaster. First of all you should because Google is basing their new 0.3% limit based on Postmaster data. Secondly, you can't rely on the complaint reporting in your ESP for this. Google doesn't send spam complaint data to ESPs. So what you see in your ESPs is spam complaints from inbox providers that share that data through FBL (feedback loops), Google does not share this with ESPs.The only way to monitor this metric (at least for Google's sake) is to look at your complaints rates in GPMT over the last 120 days. How have you performed recently? If you have a few spikes here and there in the 0.2%-0.4% I would bet that you're probably okay. Google is likely to start by penalizing senders who regularly get over 0.3%... the definition of regular is what's up for debate here. That doesn't mean that if you're averaging 0.25% that you are in the clear. You're probably already seeing deliverability issues if that's the case.The rule of thumb I was using before this announcement already was anything over 0.1% isn't good and needs to be investigated. Anything over 0.3% is critical and can't happen again.But yeah the big difference here and what we don't know for sure and why folks need to take this seriously is that Google might not just be sending you to the spam folder as a penalty, they might simply start blocking you. One thing you should consider doing to better identify campaigns from your ESP that might be resulting in large complaints from gmail users is the aforementioned FBL. Here's more info from Google on how to set that up in Postmaster. You simply need to include a new header called 'Feedback-ID'. This header contains unique identifiers (parameters) for each campaign, allowing Google to track spam complaints related to specific campaigns.Strategies for Mitigating SpamSome are predicting that Google will roll back on the 0.3% as it gets feedback from customers and makes it a bit less stringent. I'm not willing to bet on this. If you're hitting over 0.3% in several scenarios, you need to rethink how you do email. First of all though, sometimes there isn't anything you can do to prevent complaints. People forget they subscribed to your emails, especially when you take long breaks from sending emails People are impatient and if they can quickly and easily locate your unsubscribe link, they hit spam… if you don't have a link at all well, shame on you People might not be interested in your content anymore or it's not the frequency or content they expected, even if they've opted in Sometimes people are just having a bad day and are feeling trigger happy or annoyed or just generally bitter People can mark things as spam accidentally Some people even use spam as a way to delete mail So let's talk about a couple strategies you could start working on now to get ahead of this. The most obvious is to only send mail to people who asked to receive it Enable double opt-in ASAP Use an email verification tool Purge inactive subscribers as well as emails you haven't emailed in a while Make unsubscribe as easy and obvious as possible to deter spam complaints Rethink whether all your transactional messages without unsubscribe links are REALLY transactional and necessary Multi subdomain strategy. If you're sending all of your marketing and sales emails from the same domain, stop doing this right now. You want to create a variety of subdomains and use them for different purposes. So if you run into trouble with one subdomain, it doesn't affect your other activities. We talked in detail about this with Kate from Mailgun in episode 83. Think twice about your existing automation emails and any upcoming bulk campaigns… do you NEED to send this? Is it going to be valuable to everyone? Test tools like Zerobounce to highlight users on your list who are frequent spam reporters Make sure the carrot or magnet you offered in exchange for subscribing is connected to the email content you send after… offering a free template and the next email is buy my shit doesn't work Remind people why they are getting this email and when they signed up, even where they signed up Set expectations before signup, how many emails, what's the frequency, what's the expected content? Stick to them. ✌️ —Intro music by Wowa via UnminusCover art created with Midjourney
Jeremy Shaw is the HRIA National President and the Sales & Marketing Manager at Master Hire. This episode was hosted by the new addition to The Rental Journal Podcast, Michael Larsen.33 years ago the Shaw family opened the doors of the first Master Hire branch in Toowoomba, Queensland. Still an original Queensland owned and operated family business, Master Hire proudly supplies an extensive range of hire equipment to many customers each day across South East Queensland, the Darling Downs and the Mid North Coast of New South Wales.With now over 90 employees and 8 branches and providing equipment to some of Australia's largest construction contractors, local and state government departments, trade contractors, events and the home DIY customer. Over the years their fleet has expanded from handheld power tools, trestles and planks, chainsaws, brick saws to now also offering air compressors, motorized access equipment, excavators, cleaning equipment, landscaping and gardening equipment, lighting towers and message signs, pumps, tipper trucks & portable toilets. The Hire & Rental Industry Association (HRIA) promotes hire as the preferred choice for Australian business and consumers through supporting members, hire businesses, developing people and growing the industry. Celebrating our 50th anniversary in 2018, the HRIA continues to be a powerful voice for the hire industry in Australia, providing direction and support to enhance the success and safety of hire businesses in Australia.PODCAST INFO:Podcast website: https://www.therentaljournal.com/podcast-episodesApple Podcasts: https://podcasts.apple.com/au/podcast/the-rental-journal-podcast/id1529824111Spotify: https://open.spotify.com/show/1EhZH7P39tgHJpmAyaF1He?si=xDVjELiFTqSX_u8fwbV5Uw&nd=1Email: firstname.lastname@example.orgSOCIAL:LinkedIn: https://www.linkedin.com/company/the-rental-journalInstagram: https://www.instagram.com/therentaljournalpodcast
In the dynamic world of motorsports, Pratik Sonawane's journey stands out as a testament to passion, perseverance, and triumph. From the tender age of four, when an imaginary steering wheel ignited his fascination, to claiming the title of India's National Car Racing Champion for 2022-23, Pratik's story is one of dedication and unwavering commitment. In this episode, we delve into the milestones, challenges, and relentless spirit that propels him from the track to being a role model in the racing arena. [00:38] - About Pratik Sonawane Pratik is the Senior Marketing Manager of the Global Institutes of Sports Business. He is the Indian National Car Racing Champion for 2022-23. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support
Does your organization foster a culture of family? In this special episode of the People Heroes Rising podcast, host William Tincup interviews Paige La Fever, Sr Advocacy and Marketing Manager at isolved. Live at the isolved Connect roadshow in Palm Springs, Paige shares her role in building customer relationships and driving advocacy.La Fever fosters this advocacy by obtaining case studies, testimonials, and running isolved's reference and reputation programs. isolved fosters a culture of family with its customers, viewing them as heroes and the company as their sidekick. Paige also talks about the challenges in getting customer testimonials, particularly in larger companies, and the measures isolved takes to offer value exchanges to its customers. If you feel as if your company can put more work into building a family out of your customers, this is the podcast episode to listen to.Listen & Subscribe on your favorite platformApple | Spotify | Google | AmazonVisit us at RecruitingDaily for all of your recruiting, sourcing, and HR content.Follow on Twitter @RecruitingDaily Attend one of our #HRTX Events
This week, Katelyn Doyle, the Communications and Marketing Manager at Distress and Crisis Ontario, talks about food security and holiday preparedness. She is joined by Anne Anderson, who is not only a community pastor, leading the thirdspace_ alternative worshiping community, she actively participates in teaching contextual ministry courses and guest lecturing in various academic programs. She is also a candidate in Luther University's PhD in Human Relationships program with a specialization in Pastoral Leadership. Together, they discuss resources for those who are struggling and how to support one another as we approach colder months and the holiday season. This is part one of a three part series. We regret to announce that the ONTX text and chat program will cease operations on November 30th, 2023. While text and chat services will remain available until that date, they will no longer be accessible starting December 1st, 2023. If you're seeking support alternatives, we encourage you to visit our website at www.dcontario.org/locations to locate your nearest Member centre, some of which provide their own text and chat support services.
O novo episódio do BHB FOODCAST ESTÁ NO AR! Você já ouviu falar sobre a ferramenta FlavourVision® e como ela traz tendências globais sobre experiências gastronômicas? FlavourVision® é a ferramenta de trendscapeing proprietária da Givaudan, desenvolvida pela primeira vez há mais de 15 anos. Ela foi elaborada em consulta com uma seleção de especialistas renomados dos mundos do design, antropologia, futurologia, bem-estar holístico, sustentabilidade e pesquisa sensorial. Cinco embaixadores de tendências, aproveitando a experiência de classe mundial de fora do mundo de alimentos e bebidas para analisar, explorar e desenvolver cinco macrotendências. Para entender tudo sobre a Givaudan e as principais tendências que impulsionam o desenvolvimento em alimentos e bebidas, Giuliana Chiaparini - Sr. Marketing Manager at Givaudan e Eduard FontCuberta - Food system innovation leader | Regional Innovation Head at Givaudan, são os convidados deste episódio do BHB FOODCAST.
Nik Mavromatis is Akaroa Salmon's Marketing Manager - he discusses the quality of NZ seafood and how the industry can be taken to the next level. Tune in to REX every day for the latest and greatest rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.See omnystudio.com/listener for privacy information.
What's up folks, today we're joined by Lauren Aquilino, Founder & Principal Consultant @ EMMIE Collective.Summary: The essence of Lauren's message transcends the specifics of MOPs; it's about the symbiosis between finding work that resonates on a personal level and the professional ecosystem that supports it. This is where fulfillment is found, and where problems are not just tasks but puzzles that invigorate the marketer. Her advice was not mere commentary but a call to action for marketing professionals to document their victories, engage with communities, and redefine the value of mops within their organizations, ensuring that the role is not just sustained but celebrated for its strategic importance.About Lauren Lauren started her career as a Campaign Manager at Hyland, an enterprise content service provider where she spent 5 and a half years working her way up to Marketing Analyst and later Team Lead of the Demand Programs She later took on the role of Marketing Automation Operations Manager at GE where she owned Marketo and set the global marketing automation strategy across other martech tools as well In 2017, Lauren left the in-house world and joined the dark side of agency at Revenue Pulse as a Principal Consultant. There she would become a 2x Marketo Champion and Certified Expert as well as a Salesforce Certified Admin After taking a career break as a Covid-era homeschool teacher and wrangler of a fearless toddler and attempting to open a coffee shop in a dilapidated 1840s church, Lauren became a yolopreneur August 1st 2022. She joined forces with the acclaimed Sydney Mulligan to launch EMMIE Collective EMMIE is a for-hire network of marketing Ops and Sales Ops freelancers with big tech energy She's also the cohost of Pretty Funny Business, Lauren's nonsensical playground brand for the hell of it, a hilarious new podcast with the top marketing and MOPs pros The Accidental Genesis of EMMIE CollectiveWhen Lauren delved into the creation story of EMMIE Collective, she shared a narrative that many entrepreneurs can resonate with—success often sprouts from the seeds of adversity. Lauren's journey began not with a deliberate intention to start a martech freelancer network but as a response to the upheaval of COVID-19. The decision to step back from her role at Revenue Pulse was pivotal. Faced with the complexities of juggling work and a young family under the constraints of a pandemic, Lauren sought to keep everyone on one schedule. This pursuit of work-life balance inadvertently set the stage for EMMIE Collective's inception.The ambition to purchase a church, a dream stemming from Lauren's passion for creating a communal third space, ironically nudged her back to work. Subcontracting for a friend in unfamiliar territory with Pardot became a catalyst for growth. Lauren's adaptability and openness to learn were instrumental, emphasizing that it's not the tools that define success, but the fit for the business and the individual's capability to harness them effectively. What started as a solo venture quickly evolved, and Lauren found herself at the helm of a growing consultancy.Lauren's story highlighted the organic nature of EMMIE Collective's expansion—how one client led to another, and how one consultant brought in another, embodying the adage of building the airplane while flying it. The addition of Sydney to the team was serendipitous, aligning perfectly with the needs of the collective. Her reputation and skills added significant value, illustrating the strength of forming strategic alliances based on mutual respect and opportunity.Key Takeaway: EMMIE Collective stands as a testament to the unexpected paths that lead to entrepreneurial success. It serves as a sanctuary for those who've grown weary of the corporate grind, offering a collaborative network that thrives on flexibility, respect, and mutual growth. Lauren's experience is a reminder that sometimes, the best outcomes arise from the most challenging situations, and that embracing change can pave the way for unforeseen opportunities.The Multifaceted Benefits of Side Hustles in MarketingWhen Lauren was asked about the impact of side hustles on her career, she offered an insightful perspective that extends beyond the conventional wisdom. She champions the idea of side hustles not merely as additional streams of income but as avenues for personal fulfillment and professional development. Lauren's stance is that side hustles should be passion-driven endeavors, aligning with one's interests, such as yoga in her example, to ensure they serve as a complement rather than a detractor from one's quality of life.Lauren's experience underlines the necessity for marketers to cultivate interests outside their core job, especially when their work is highly technical and the threat of feeling replaceable looms. In her view, this sense of replaceability is exacerbated when one's day job lacks a deeper sense of purpose or is entrenched in a profit-driven environment. Side hustles, therefore, can act as a counterbalance, offering a sense of uniqueness and value that one's primary occupation might not provide.Moreover, Lauren's reflections on EMMIE Collective's business model reveals the value of side hustles in creating a flexible work ecosystem.The collective's freelancers, including a standout Salesforce admin named Nikki who also runs a skincare business, demonstrate that a side hustle can sometimes become the main hustle. This fluidity showcases how side hustles can evolve and adapt to one's changing career aspirations and personal goals.Key Takeaway: Lauren's discourse invites marketers to reassess the role of side hustles in their lives. It's not just about having a secondary job; it's about finding joy and purpose outside of one's primary employment. Side hustles can enhance skills, diversify income, and most importantly, provide a fulfilling escape from the replaceable nature of technical roles. For those looking to embark on such a journey, Lauren suggests seeking out passions that could lead to professional opportunities, creating a harmonious blend of work and personal satisfaction.EMMIE Collective's Answer to In-House Marketing StabilityLauren discussed the unique challenges in-house marketing teams face and how EMMIE Collective addresses them with its network of consultants. Her insights delve into the nuanced struggles of businesses desperate for stability in their marketing operations. Contrary to what one might expect, Lauren finds that clients are often open to the collective's unconventional setup, likely due to the network's reputation and the trust it engenders.The drive for stability is at the forefront of client concerns, especially as the market continues to wobble between a surplus of talent due to layoffs and a drought caused by high turnover. Lauren's collective steps into this breach, not just offering expertise, but also a promise of consistency that's hard to find in the volatile job market. Where companies are grappling with the financial and operational repercussions of high turnover, EMMIE Collective provides a team that can absorb these shocks.Clients have embraced the collective's model, finding comfort in the assurance that their operations will continue unimpeded, even if an individual consultant moves on. This safety net is particularly valuable in specialized areas where training and expertise are not easily replicated. Lauren shared an anecdote about a client who, instead of risking the hiring and training of a campaign operations manager, chose the security of the collective's model. This model shifts the burden of continuity from the client to EMMIE Collective.Key Takeaway: The client responses to EMMIE Collective's model underscore a vital market need for dependable marketing expertise that can withstand the tumult of the job market. Lauren's approach with her collective offers businesses not just top-tier talent but also a buffer against the instability of in-house turnover. For marketing operations professionals and the companies they serve, this model could be a template for sustainable engagement, ensuring that knowledge and expertise remain within reach, irrespective of market fluctuations.Lauren's Candid Reflections on Being a Marketo ChampionLauren, when queried about her experiences as a two-time Marketo Champion, offered a down-to-earth reflection that demystified the accolade. She acknowledged the prestige that comes with the title, emphasizing its significance more to the external world than to her personal narrative. Being a Marketo Champion wasn't a daily badge of honor she wore but a milestone that undeniably propelled her career forward.During her tenure at GE Lighting, Lauren decided to apply for the Marketo Champion program, a decision that would mark a turning point in her professional journey. The Champion status was not just a nod from the vendor; it was a testament to her caliber of work recognized within the tight-knit community of Marketo users. This recognition came with its set of responsibilities and the continual effort to maintain the standard that the title demanded.Lauren's candidness revealed that the path to becoming and remaining a Marketo Champion is laden with hard work. Her decision to not pursue the title a third time was a choice influenced by shifting priorities, illustrating that professional growth sometimes requires focusing energy elsewhere. Her advice to those aspiring to be champions is pragmatic: document your work meticulously. This ongoing process eases the burden when the time comes to compile and present one's achievements.Key Takeaway: Lauren's journey as a Marketo Champion underscores the value of industry recognition and how it can fast-track one's career. Yet, it also brings to light the importance of balance and setting priorities. For marketers eyeing the Champion status, Lauren's guidance is clear – document your successes as they come, so when opportunities arise, you're prepared to showcase your expertise with ease.Navigating Professional Challenges with AuthenticityLauren's approach to professional challenges is both preemptive and grounded in self-respect. She stresses the importance of creating an environment where everyone, from consultants to clients, feels valued and respected. The concept of “no shitty clients” isn't just a casual phrase—it's a principle that guides the EMMIE Collective's client relationships. By setting clear expectations and boundaries from the outset, Lauren ensures that her team only engages with those who treat them well and respect their expertise.This stance is crucial because, as Lauren points out, the happiness of her consultants is paramount. If they are discontent, it echoes through to the clients and affects the quality of work. The mission is clear: keep the consultants exceptionally satisfied, ensuring they are well-compensated, engaged in projects they enjoy, and shielded from negative client interactions. However, Lauren acknowledges that despite these precautions, difficult situations do arise.When confronted with less-than-ideal circumstances, Lauren advocates for authenticity. She advises staying true to oneself and maintaining professionalism. Acting as part therapist and part consultant is sometimes part of the job, providing a space for clients to vent while still offering solid, professional advice. The key is consistency and steadiness, demonstrating to clients that you are a reliable presence regardless of the circumstances.Key Takeaway: The core of Lauren's message is to avoid problematic situations when possible, but when they're unavoidable, tackle them with authenticity and professionalism. This approach not only helps in managing difficult professional relationships but also ensures that personal integrity isn't compromised. Lauren's experience serves as a reminder that in the complex dance of client-consultant relationships, those who remain true to themselves and their values are best positioned to navigate challenges without losing their cool.Advancing the Marketing Operations FieldLauren confronts the question of maturing the marketing operations (mops) sector with a sense of urgency and a touch of frustration. She recognizes a pattern of recurring issues that plague the industry—a cycle that seems to perpetuate itself with the birth of new companies and the expansion of existing ones. From her perspective, the problem isn't necessarily the complexity of the issues, such as form errors or GDPR compliance, but rather the industry's approach to addressing them. The expectation that marketing teams can simply 'figure it out' leads to a constant state of catch-up rather than advancement.Despite the evolution of marketing tools and strategies, Lauren notes that foundational challenges remain. This is, in part, due to a disconnect between those at the forefront of marketing technology and those just entering the field. There is an assumption of knowledge that often doesn't exist, and it's a gap that needs bridging. The focus should be on education and proper implementation, which means bringing in teams of specialists who can not only execute but also impart knowledge.Lauren suggests that the way forward involves recognizing the ongoing learning curve within the field. For veterans of marketing operations, she recommends patience and a willingness to mentor. This would facilitate a shift from simply using tools like HubSpot to understanding the strategic implications of these tools. Such a shift is essential for the maturing of the industry.Key Takeaway: To advance marketing operations, there needs to be a collective shift towards structured implementation and ongoing education. Lauren's insights call for a balance between innovation and foundational understanding, ensuring that all team members, regardless of their experience level, are aligned and proficient. This involves experienced practitioners stepping into more instructive roles, patiently guiding newcomers through the intricacies of mops work.Nurturing a Lasting Passion for Marketing Operations Amidst Industry ChallengesLauren addressed the issue of maintaining enthusiasm in marketing operations, acknowledging the talent crisis and the reality that not everyone is cut out for the sometimes monotonous rigors of mops work. Her personal drive stems from a genuine love for problem-solving—a trait she identifies as crucial for anyone in this field. The same fascination that sees her engrossed in logic puzzles for enjoyment is what makes the intricacies of marketing operations stimulating rather than draining for her.This intrinsic motivation is key to enduring the challenges that come with the territory. Where some see repetitive tasks, Lauren sees opportunities to engage in a kind of cerebral craftsmanship. It's an aspect of the job that often goes unnoticed: the satisfaction derived from solving complex problems and the joy found in mastering the tools of the trade, whether that's building Smartlist filters or crafting Salesforce reports.Lauren also touched on the importance of community in keeping the flame alive. The mops community, to her, is a collective of friendships and professional relationships that provide support, share knowledge, and offer a sense of belonging. It's this very community that can turn a challenging day into an opportunity for collaboration and camaraderie. For Lauren, belonging to such a community underscores the fact that even if the job itself sometimes feels repetitive, the social and collaborative aspect brings a refreshing and rewarding dimension.Key Takeaway: Lauren's passion for marketing operations is sustained by her innate love for problem-solving and the robust community that surrounds her field. Her advice to those considering a career in mops is clear: seek work that inherently interests you and engage with the community. The latter not only provides support but also enhances the job's fulfillment factor, ensuring that you remain motivated and find satisfaction in your work, no matter how tough the going gets.Understanding the Complex Role of Marketing Operations ProfessionalsLauren shed light on the multi-dimensional challenges marketing operations professionals face. The common misperception of mops roles as simple taskmasters—clicking buttons and sending emails—is a major factor contributing to the profession's lack of appreciation and subsequent burnout. There is a disconnect between the perceived simplicity of the role and the complex, often technical, reality of the work involved. Lauren points to an example where a single individual is expected to manage a multitude of sophisticated platforms—a testament to the undervaluing of mops expertise.The problem is compounded when companies prioritize expanding their tech stacks without proportionally supporting their mops teams. Lauren recounts an instance where a client was gifted a new marketing tool as if it were a mere trinket rather than a significant addition to their workload. She echoes the sentiment of a former colleague who believes that the cost of supporting a tool should be triple the price of the tool itself, highlighting the importance of adequate resources and staffing to manage these systems effectively.Furthermore, Lauren touches on the historical tension between marketing and sales, noting how this dynamic often leads to marketing being seen as subordinate, with its operations and budget being the first on the chopping block during financial cutbacks. The conversation extends to revenue operations (RevOps), where despite the integral role of mops, the leadership frequently defaults to sales.Key Takeaway: There's a clear need for a better understanding of the value and complexity of marketing operations within organizations. Lauren's insights advocate for a reevaluation of how marketing ops is perceived and treated. A shift towards recognizing the specialized skills involved and the importance of adequate resources could help alleviate the burnout endemic in the profession and lead to a more balanced and respected role within the business ecosystem.Should Marketing Operations Pivot to a More Technical Identity?Lauren pondered the nuanced question of whether the term 'marketing' adequately represents the depth and breadth of responsibilities that fall under marketing operations. The current nomenclature, she suggests, might contribute to the underestimation of the technical and cross-functional nature of the role. Lauren argued that the work of a marketing operations professional extends far beyond traditional marketing activities, touching various business-critical processes that are foundational to the smooth running of a company.This expansive role often includes managing lead conversion and distribution processes, as well as providing operational support to business development representatives and other teams. The challenge, Lauren notes, is communicating the importance and complexity of these tasks to those outside the department. The introduction of terms like Revenue Operations (RevOps) might be an attempt to address this misalignment by encompassing marketing, sales, and customer service operations under one comprehensive umbrella.Yet, despite the attempts at rebranding, Lauren acknowledges a persistent issue: bandwidth. Marketing operations teams are often expected to undertake significant projects that exceed their resources. This leads to what is known in the tech world as 'technical debt'—the accumulation of maintenance work that gets passed down and often discovered by new hires tasked with database clean-up, much to the knowing amusement of veteran team members.Key Takeaway: Lauren's insights point towards a need for a redefinition of marketing operations to reflect its technical and strategic significance within a business. A shift in perception, coupled with transparent communication about the team's capabilities and needs, is vital. Emphasizing the technical aspects of mops might garner the recognition it deserves, enabling businesses to allocate sufficient resources to manage and invest in their marketing technology stacks effectively.Redefining Marketing Operations' Impact on RevenueLauren addressed a common misconception in the business world—the notion that marketing operations (mops) teams don't directly contribute to revenue generation. This misconception stems from a limited understanding of the critical role mops plays in the larger revenue cycle. She brought forward an instance where a prospect, after meeting with EMMIE Collective's Sidney, questioned the direct impact on qualified pipeline through an assessment of system setup.Through this lens, Lauren illustrated the difficulty of conveying the indirect yet substantial influence mops has on a company's bottom line. A prime example she mentioned was an audit revealing that record synchronization time was reduced from 30 hours to mere minutes, a clear indicator of efficiency gains that, while not reflected in immediate revenue spikes, certainly contribute to revenue recovery and streamlining the sales process.The challenge of educating others, including CEOs, on the value of mops is not lost on Lauren. Her narrative suggests that there is a gap in knowledge at the executive level, which can be bridged with the right communication and tangible examples of operational improvements. The fact that operations teams are not always seen as revenue drivers does not diminish their value; rather, it highlights a need for better understanding and recognition of their contributions.Key Takeaway: Lauren's experience sheds light on the essential, albeit indirect, role that marketing operations teams play in revenue generation. Their work in improving systems and processes might not yield instant financial results, but it's crucial for long-term efficiency and effectiveness. Educating company leaders on the strategic importance of mops is critical, reinforcing that without these teams, understanding and optimizing for revenue would be a challenge.Strategies for Work-Life Harmony in Marketing OperationsLauren, in discussing her career break and subsequent return with EMMIE Collective, imparted that the fundamental step toward achieving work-life balance is aligning one's time with their core values and priorities, regardless of parenthood status. When asked about the impact of her career pause, Lauren emphasized the universal need for this alignment, urging professionals to consistently evaluate their time investment against what truly matters to them.Her return to the workforce, particularly to marketing operations—a field notorious for its demanding nature—was marked with a heightened sense of balance and a new venture that seemingly offered more flexibility than her previous roles. Lauren candidly shared that being a working parent inevitably involves juggling responsibilities and occasionally dropping the ball. The key, however, is ensuring that what falls are the 'plastic balls,' the less critical aspects of life, rather than the 'glass balls,' which represent the vital parts of one's life and work.Lauren's personal experience with burnout serves as a poignant reminder of the importance of mental health, especially in a field as intensive as marketing operations. She experienced a moment of clarity where she recognized the need for change and took control of her schedule to prevent further mental exhaustion. Asserting control over her work schedule and learning to decline meetings or tasks that didn't align with her priorities became a crucial strategy for her well-being.Key Takeaway: Lauren advocates for a mindful approach to work-life balance, one that involves a clear understanding of personal values and the courage to set boundaries. Her story is a permission slip for others feeling trapped in the high stakes of marketing operations to seek change, prioritize mental health, and embrace the autonomy they have over their careers and lives.Choosing Career Contentment Over Growth in Marketing OperationsLauren shared a perspective on career balance that diverges from the common trajectory of constant upward mobility. When asked about harmonizing happiness and career growth, she revealed a pivotal decision—to cap her career growth in favor of contentment and better work-life alignment. This decision was influenced by her managerial experiences at GE and her familial responsibilities, leading her to consulting where she could leverage her skills without the demands of people management.Her journey to establishing EMMIE Collective was characterized by strategic choices, emphasizing capability over hierarchy, as evidenced by her recruitment of experienced professionals who require minimal oversight. Lauren has redefined career growth not as a ladder to climb but as a path to forge based on personal aspirations and a desire for a fulfilling life outside of work.This philosophy extends to her approach to happiness—where professional satisfaction is deeply intertwined with personal joy. Lauren's story is a testament to the power of defining success on one's own terms, recognizing that for some, growth might mean expansion, but for others, like her, it's about depth and richness of experience both at work and at home.Key Takeaway: Lauren's narrative offers a refreshing take on the concept of work-life balance, underscoring the importance of recognizing one's limits and redefining career success. Her experience suggests that sometimes, the most significant growth occurs when we have the courage to choose happiness over traditional notions of career advancement, a valuable lesson for professionals navigating the complexities of modern career paths.Episode RecapThe essence of Lauren's message transcends the specifics of MOPs; it's about the symbiosis between finding work that resonates on a personal level and the professional ecosystem that supports it. This, Lauren posits, is where fulfillment is found, and where problems are not just tasks but puzzles that invigorate the marketer. Her advice was not mere commentary but a call to action for marketing professionals to document their victories, engage with communities, and redefine the value of mops within their organizations, ensuring that the role is not just sustained but celebrated for its strategic importance.Lauren peeled back the curtain on the true essence of side hustles for marketers, presenting them not just as gigs but as gateways to personal and professional growth. She made a compelling case for their value beyond income diversification, positioning side projects as a platform for marketers to enhance skills, find joy, and escape the fungibility that often shadows technical roles. Lauren's narrative suggested that these ventures are more than a backup plan; they're an avenue to pursue passions that may very well blossom into full-fledged careers, blending work with intrinsic satisfaction.Transitioning into the operational realm, Lauren shared the blueprint of her EMMIE Collective's model, a response to a glaring market need for steady marketing expertise. By providing top-tier talent on-demand, her approach is more than a service; it's a hedge against the constant churn of in-house roles. This model, as Lauren demonstrated, isn't just an alternative; it's a potential archetype for sustaining engagement and keeping expertise accessible, come what may in the job market.Underpinning this discussion was the underappreciated complexity of marketing operations. Lauren made a case for its reevaluation within organizations, emphasizing the necessity of marrying technical acumen with strategic insight. She championed a transparent dialogue about the capabilities and requirements of mops teams, advocating for the recognition of their indirect yet critical contribution to revenue generation—a reminder that these roles are pivotal in streamlining systems for long-term business health.Lauren didn't shy away from the endemic issue of burnout in the profession. She called for structured implementation, continuous learning, and an internal shift that celebrates the technical prowess involved in mops. She envisioned experienced practitioners taking up the mantle of mentors, guiding novices through the complexities of the field, and fostering an environment where knowledge transfer is as pivotal as innovation.✌️ —Intro music by Wowa via UnminusCover art created with Midjourney
Millions of people travel through the Albuquerque International Sunport every year, and lately, there's been a lot of changes taking place at the 'Gateway' of New Mexico. Through a massive remodel, Sunport officials are working to keep its southwestern charm; from the chairs to the cultural décor in the ceiling. This week, Chris and Gabby host Leah Black, Outreach & Marketing Manager of the Sunport, and Fred DeGuio, a Commercial Aviation Historian who wrote a book about the Sunport - to talk about the past, present, and future of the airport. New restaurants and a 'reimagining' of the facility are on the horizon. Did you know there's a 'secret' tunnel? How will the security process change? We appreciate our listeners. Send your feedback or story ideas to hosts email@example.com or firstname.lastname@example.org. We're also on (Twitter) X, Facebook, or Instagram at @ChrisMcKeeTV and @gburkNM. For more on this episode and all of our prior episodes, visit our podcast website: KRQE.com/podcasts.
This week, Katelyn Doyle, the Communications and Marketing Manager at Distress and Crisis Ontario, talks about food security and holiday preparedness. She is joined by Anne Anderson, who is not only a community pastor, leading the thirdspace_ alternative worshiping community, she actively participates in teaching contextual ministry courses and guest lecturing in various academic programs. She is also a candidate in Luther University's PhD in Human Relationships program with a specialization in Pastoral Leadership. Together, they discuss resources for those who are struggling and how to support one another as we approach colder months and the holiday season. This is part one of a three part series. We regret to announce that the ONTX text and chat program will cease operations on November 30th, 2023. While text and chat services will remain available until that date, they will no longer be accessible starting December 1st, 2023. If you're seeking support alternatives, we encourage you to visit our website at www.dcontario.org/locations to locate your nearest Member centre, some of which provide their own text and chat support services.
Special Guest: Alex Eade: Marketing Manager at Footprint Digital Lifelong learning and keeping education at the core of everything we do is paramount to the team at Footprint Digital. Our industry, digital marketing, has often been seen as smoke and mirrors, with clients confused about what agencies are actually doing for them, and agencies using this confusion to their advantage. Footprint Digital was set up to be the antithesis to this, demystifying and humanising marketing to help clients make more confident decisions. As part of this attempt to spread information rather than gatekeep, we began lecturing to university students in 2015 and soon realised that there was a gap between the theory students learnt, and the practical understanding they'd need for a successful start to their career. We set up the Footprint Academy to help them with the skills they'd need in the real world. Alex Eade is the Marketing Manager at Footprint Digital, and after a master degree in Business Management, in 2016 she began her digital marketing career by joining the Footprint Academy. Since then she has managed content teams, developed new digital marketing products, worked in-house in branding, email marketing and CRM for a global restaurant group, and returned to Footprint Digital in 2020 where she set up an online course to complement the Footprint Academy.' Join us as we discuss bridging the gap from academia to the real world. Listen Live (Archive Available) Host: Jo Moffatt
In this week's episode of Climate News Weekly, James Lawler and Ben Hone, Climate Now's Marketing Manager sit down with Nathaniel Stinnett, Founder & Executive Director of the Environmental Voter Project, to go over last week's US elections and what they mean for climate action. Then, James is joined by Julio Friedmann and Darren Hau to discuss the past week's top climate headlines. They discuss the reality behind headlines claiming that EV adoption is slowing down, a lawsuit against California's new truck emissions law, the opening of a new direct air capture facility in California, and more.Follow us on Twitter, LinkedIn, Facebook, and Instagram.Contact us at email@example.comVisit our website for all of our content and sources for each episode.
We talk with Maddie Radcliff, Deputy Director, and Beaufield Berry, Marketing Manager at Benson Theatre about their fun events coming up this week! On November 10th, Benson celebrates the "42nd Asbury Short Film Concert." This is New York City's longest running short film exhibition & touring show and you will be treated to a line-up of the best short films in comedy, drama and animation. And on November 11th, commemorate the 100th Anniversary of the Benson Theatre Building at their Inaugural Benefit, "The Benalto Ball". Wear your sharpest party outfit and enjoy the music of local talent, The Novak and Haar Jazz Trio, and the versatile voice of Camille Metoyer Moten. Join in the fun of short films one night and the next, enjoy incredible performances and food while supporting Benson Theatre. Find all about these events here! BENSON THEATRE CONTACT INFO: Tickets and Website: https://bensontheatre.org/ Facebook: https://www.facebook.com/BensonTheatre Instagram: https://www.instagram.com/bensontheatre/ X: https://twitter.com/BensonTheatre 6054 Maple Street, Omaha, NE ***** HOW TO LISTEN TO THE PLATTE RIVER BARD PODCAST Listen at https://platteriverbard.podbean.com or anywhere you get your podcasts. We are on Apple, Google, Pandora, Spotify, iHeart Radio, Podbean, Overcast, Listen Now, Castbox and anywhere you get your podcasts. You may also find us by just asking Alexa. Listen on your computer or any device on our website: https://www.platteriverbard.com. Find us on YouTube: https://youtube.com/channel/UCPDzMz8kHvsLcJRV-myurvA. To buy us a cup of coffee: https://ko-fi.com/platteriverbard. Please find us and Subscribe!
Rocksolid Community Teen Center has been awarded a $35,000 Operational Grant made by the Cowlitz Indian Tribe through the Cowlitz Tribal Foundation Clark County Fund. https://tinyurl.com/45rhunfj #RocksolidCommunityTeenCenter #OperationalGrant #$35KGrant #CowlitzIndianTribe #CowlitzTribalFoundationClarkCountyFund #DigitalOutreachManager #YouthCenter #MarcySprecher #BattleGroundSchoolDistrict #HockinsonSchoolDistrict #BattleGround #ClarkCountyWa #ClarkCountyNews #ClarkCountyToday
Aaron Lutze hosts a channel called SuperRider on YouTube. Aaron has been a film creator in the action sports world, as well as Marketing Manager, and Athlete Manager for RedBull. Aarons skills in Trials Riding has an amazing influence in the bike community no matter if you are MTB, BMX, DJ or Trials. The mastery of bike movement and skills can apply to all disciplines. Hope you enjoy this episode. Subscribe to SuperRiderTV: Get Super Rider Merch: http://www.superrider.tv JOIN THE NEW TRIALS DISCORD SERVER: / discord Ride with me on Twitch: / superridertv Follow me on Instagram: / aaronlutze Subscribe to my YouTube channel: / @superridertv Support for the Segment Podcast are brought to you by: THE SEGMENT / DISCOUNT CODES / SUPPORTERS YT Industries https://us.yt-industries.com/ Etnies MTB Shoes: Promocode TheSegment40 https://etnies.com/collections/bike-mtb KENDA Tires: 30% off with HILL30 https://shop.kendatire.com/ TASCO MTB Apparel 10% off https://tasco-mtb-2.kckb.st/3bb12b05 Spy Optic: https://www.spyoptic.com/ Promo code THESEGMENT20 20% off your purchase Kapu Coffee Purchase "The Sender" here: https://kapucoffee.com/pages/segment 25% of the proceeds help the charity "Making Spirits Bright" which helps get kids outside and on bikes. https://msbfoundation.org/ 6D Helmets The only helmet to show an 80% reduction in angular rotational energy damage to your brain. Shop 6D helmets here: https://www.6dhelmets.com/collections/trail?page=1&rb_product_type=Bike%20Helmet
Marketing is essential to any business. You know this. However, you're not a marketing expert. So how do you build your brand and get marketing done if you're not the person who is actually doing the marketing? The most successful companies that we at Contractor Dynamics have worked with over the past 10 years are the companies tha thave an in-house marketing manager. This is a part-time or full-time person who is focused on and committed to marketing on a daily basis. Joseph Breaks Down: Why you need a marketing manager Where to find this person What they should do on a regular basis How to compensate them How to train them and hold them accountable Access Our Free Guide: How To Hire A Marketing Manager: https://www.contractordynamics.com/hire-a-marketing-manager/ Book A Call With Us To Learn How We Can Support You And Your Growth: https://www.contractordynamics.com/clarity-call-elizabeth-2/
She loved building relationships and advocating for people. So Anneliese Vance paved the way for a career path that would make this possible: Law. Unfortunately college filled her with discontent and dropping out was a hard decision she knew she had to make. But, Anneliese discovered another path to advocacy—marketing—and hasn't turned back ever since. Listen in as this college dropout turned successful entrepreneur, shares her journey from her first big job to starting her own consulting company. She discusses the value of on-the-job learning, her approach to sales and customer retention, and the challenges and rewards of business ownership.Timestamps:(0:00) — Introduction and Guest Background: Anneliese Vance(00:53) — Introduction to Anneliese' career(02:37) — Blueprint for success(04:11) — Realistic salary range for a marketing manager(5:16) — High school experience(06:40) — Jobs held while in high school(07:02) — Post-high-school experience/plans(10:17) — Selling dream vacations to families(13:03) — First Big Job at YellowBook(15:21) — Relevant skills picked up at YellowBook(18:28) — Timeframe at YellowBook(20:02) — Getting better at sales: Anneliese's approach to sales and customer retention(22:05) — The 'Get Your Dream Career Course' ad(28:26) — Most memorable sales made(32:19) — Getting let go from YellowBook(34:06) — The birth and growth of Anneliese's consulting company(41:52) — Most difficult period as a business owner(45:48) — Future goals(49:45) — Advice to 16-year-old Anneliese(52:43) — Reach out to Anneliese(54:02) — Outro, sponsorship and patreon mentionSupport/Contact Anneliese:* Company Website: nevermissamomentconsulting.com * LinkedIn: https://www.linkedin.com/in/anneliesemvance/ * Facebook: https://m.facebook.com/nmamconsultingllc/?locale=ms_MYBooks and resources mentioned in this podcast:* Resume course: https://bit.ly/podcastpcav* Need career or resume advice? Follow and/or connect with Jonaed Iqbal on LinkedIn.* LinkedIn: https://bit.ly/JonaedIqbalND Connect with us on social media!* LinkedIn: https://bit.ly/NoDegreeLinkedIn* Facebook: https://bit.ly/NoDegreeFB* Instagram: https://bit.ly/NoDegreeIG* Twitter: https://bit.ly/NoDegreeTW* TikTok: https://bit.ly/3qfUD2V* Join our discord server: https://bit.ly/NoDegreeDiscordThank you for sponsoring our show. If you'd like to support our mission to end the stigma and economic disparity that comes along with not having a college degree, please share with a friend, drop us a review on Apple Podcast and/or subscribe to our Patreon: https://www.patreon.com/nodegree.Remember, no degree? No problem! Whether you're contemplating college or you're a college dropout, get started with your no-degree job search at nodegree.com.
On across the desk this week, Clement hosts Marketing Managers, Luke Marthinusen, the CEO of Marketing Agency MO Agency, Monique De Ascensao, the Client Service Director at Marketing Agency Jaw Design, and Boniswa Pezisa, the Chief Marketing Officer at Primedia Broadcasting.See omnystudio.com/listener for privacy information.
#1 New York Times bestselling author Mark Nepo is joined in conversation with Joel Fotinos on his new book, Falling Down and Getting Up. Mark Nepo is a poet and philosopher who has taught in the fields of poetry and spirituality for over 50 years. A New York Times #1 bestselling author, he has published over 25 books, including The Book of Awakening, Surviving Storms, and Finding Inner Courage, and has recorded more than a dozen audio projects. Mark has been interviewed several times by Oprah Winfrey as part of her Super Soul Sunday TV show, and was interviewed by Robin Roberts on Good Morning America. As a cancer survivor, Mark devotes his writing and teaching to the journey of inner transformation and the life of relationship. His work has been translated into more than 20 languages. Joel Fotinos is the Founder, Vice-President, and Editorial Director of St. Martin's Essentials, the successful new body/mind/spirit imprint of the St. Martin's Publishing Group. Prior to that, Joel was a Vice-President and Publisher of the TarcherPerigee imprint at Penguin Random House, and a Marketing Manager at the San Francisco office of HarperCollins. He is the author of several books, including The Prosperity Principles, which have been published in more than 14 languages. He is a recipient of Science of Mind magazine's “Spiritual Hero of the Year” award.
In this 3rd season of the Amplify podcast - powered by AAM, we're diving deep into accounting industry trends and how firms can maximize their growth as they plan for the future. In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with 15 MORE attendees of AAM Summit 2023 about their take on the state of the accounting industry. Each micro-interview dives into an aspect of the accounting industry - from digital marketing to upcoming trends to key challenges facing accounting firms. You don't want to miss this special episode. About the Guests: Becca McGovern, Marketing Manager at Johnson Lambert, LLP Laura Metz, Senior Growth Manager at HCVT Margo Andersen, Marketing Director at Larson & Company PC Danny Estrada, Vice President of Consulting at Rare Karma Judy Bodenhamer, Founder & Managing Director at Client Experience Group Lily Morris, Internal Communications Specialist at Johnson Lambert, LLP Travis Bradshaw, Director, Software & Services Marketing at Armanino Jerilyn Dressler, Director of Strategic Partnerships at Your Part-Time Controller Carrie Steffen, Co-Founder and President at The Whetstone Group Chris Camara, Managing Editor at The Growth Partnership Holly Subervi, Head of Brand at Armanino Katie Cohodes, Marketing Manager at Armanino Edward Warren, Senior Channel Marketing Manager at Sage Jeremy Shen, CMO at YHB Abby Morrow, Marketing Pursuit Coordinator at YHB About Your Host: Mike Jones Managing Partner, Resound Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast. He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that's a whole other story.) He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation. In recognition of the work he's done, this Arizona native has been named one of the state's top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic. He lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn's usually where you'll find him – @remarkamike.
In this 3rd season of the Amplify podcast - powered by AAM, we're diving deep into accounting industry trends and how firms can maximize their growth as they plan for the future. In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with 13 attendees of AAM Summit 2023 about their take on the state of the accounting industry. Each micro-interview dives into an aspect of the accounting industry - from digital marketing to upcoming trends to key challenges facing accounting firms. You don't want to miss this special episode. About the Guests: Emily Ackerman, Director of Business Development at Lane Gorman Trubitt, LLC Kami Minor, Director of Marketing & Communications at Anglin Reichmann Armstrong, PC Ashton Adair, Marketing Manager at Whitley Penn Tyler Cuda, Digital Marketing Manager, Sassetti Jeshanah Fox, Marketing Director at Brown Schultz Sheridan & Fritz Anna Clyburn, Digital Marketing Specialist at Brown Edwards Jack Kolmansberger, CGO at Herbein + Company Josh Woods, Senior Marketing Manager at Lane Gorman Trubitt Amy Delaney, Director Of Marketing And Business Development at Kernutt Stokes Tenley Damrow, Director, Alliance Marketing Leader at RSM US LLP Becky Livingston, President and CEO at Penheel Marketing Chuck Summers, Director of Practice Growth at MCM CPAs & Advisors Marti Rison, Creative Marketing and Communications Manager at Mize CPAs About Your Host: Mike Jones Managing Partner, Resound Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast. He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that's a whole other story.) He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation. In recognition of the work he's done, this Arizona native has been named one of the state's top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic. Mike lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn's usually where you'll find him – @remarkamike.
In our fast-paced world, staying current and evolving in the field of marketing is crucial. Wintersteiger, a brand that recently celebrated its 70th anniversary, is a testament to this. The brand's survival and thriving success in our ever-changing economy is a testament to its ability to adapt and innovate.In this episode, I had the pleasure of speaking with Tracy Beers, the Marketing Manager at Wintersteiger. Tracy's experience spans various industries, including skiing/snowboarding, agriculture, saws, and metalworking. During our conversation, we discussed:The significance of brand recognitionHow sustainability and environment was at the core of their business long before everyone started talking about ESG.The rule of seven in omnichannel marketingThe power of education and communication in marketingSocial media marketing in different industriesThis conversation with Tracy Beers had a lot of laughs while touching on some important marketing topics that can be used across all industrial industries. It highlighted the importance of staying current, evaluating marketing tools, understanding the power of education and communication, and preparing for future challenges and opportunities.Guest Bio:As the North American Marketing Manager for Wintersteiger (a world leader in the ski and snowboard industry, agricultural research, specialty saws, and metals) Tracy Beers leads and guides the marketing process and related marketing projects, including integrated cross-channel marketing initiatives for wholesale & direct-to-consumer campaigns, eCommerce, online advertising, digital marketing, social media, public relations, and tradeshow strategies. She works directly with the company's Austrian marketing team to keep up to date with content, product info, and assets. If you would like to continue this conversation, please feel free to contact me at firstname.lastname@example.org.Visit our website at http://www.worldinnovators.com================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== To learn more, subscribe and get notifications on new episodes when they become available.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5https://www.worldinnovators.com/b2bmarketingexcellence
AXLE powers the highest converting used car acquisition websites in the United States and it's the fastest growing strategy to help dealers acquire more new cars from local sellers. Join my conversation with two Marketing Managers who have seen great success with AXLE microsites.
Den e episodio aki Noemi ta conta nos di su trayectoria den su carera cuminsando den e departamento di activities , y creciendo te awe den e posicion di Marketing Manager. Noemi ta share cu nos tips , y tambe pasonan clave cu a yude den su carera.
Hosts: Taylor Morgan and Derek Brown Interim Speaker Patrick McHenry Could Be Given More Powers Today, House Republicans abandoned a push to empower a temporary speaker Rep. Patrick McHenry. We spoke to Corey Norman, John Curtis' Chief of Staff about what has been happening today in Washington. Celeste Maloy: GOP Nominee, Utah’s 2nd District Washington continues to be paralyzed in the search for a new Speaker of the House. We called the Republican Nominee for Utah’s 2nd District, Celeste Maloy to share her thoughts on what is happening in Congress and get an update on her campaign. Congressional Fundraising Numbers There are two exciting congressional races happening in Utah, one for the Senate and another for the House. We take a look at the latest financial statements from the campaigns, to discuss who is looking stronger in each race. President Biden Seeks Aid for Israel and Ukraine President Biden is back from his trip to Israel, he will be giving a speech where he is expected to request around $100 billion over the next years in military assistance to Israel and Ukraine. NewsNation Washington Correspondent Kellie Meyer joined the show to give us the details. Sidney Powell Pleads Guilty In Georgia Election Interference Case We begin the second hour of the show with an update on the Georgia 2020 election interference case. Today, Sidney Powell pleaded guilty to six misdemeanor counts. KSL Legal Analyst Greg Skordas called the show to discuss what this means for the other co-defendants in the case, including former President Donald Trump. Should the Young Generation Be Better Prepared for Retirement? For the last couple of years, it has been a lot harder to maintain a budget, with inflation going through the roof, and grocery shopping being more expensive than ever. We spoke with Bankrate Analyst James Royal to talk about why the younger generation should start thinking about their retirement. New Bees Stadium Breaks Ground Today, the Salt Lake Bees' new location broke ground in the South Jordan's Daybreak community. We were joined by Amanda Covington, Chief Corporate Affairs Officer for Larry H. Miller Company, to talk about this historic moment and what we can expect from this project. Friends Exhibition Arrives in SLC Attention Friends fans, the Friends experience is coming to Utah. Annie Dempsey, Marketing Manager for The FRIENDS Experience, joined the show to give us the details of this new exhibition.
In this motivating episode, Ali Spiric, Marketing Manager at Allbound, sits down with Shane Forster, Country Manager DACH at Reviews.io, to discuss the art of retaining successful partnerships. They delve into common challenges and innovative solutions, focusing on the importance of trust, training, and mutual understanding. Shane shares remarkable insights on the role of positivity, humility, and motivation in fostering productive collaborations. Listen in as they explore how making partners feel valued and helping them impress their clients can transform business relationships.
[00:00:00] John Sommerville: I was in the elevator at General Mills one day with the president of our division. There were about eight of us in the elevator and the elevator stopped between two floors. And I was the one closest to the buttons. And I had no idea what to do. The elevator stuck. The president of the division reached around me, opened up the little box with the telephone in it, and called on the telephone to get the building supervisor to come and get us out. And what I learned from that is when you have a problem, do something, just get started. And I was standing there frozen what in the world do we do? And he took action. ++++++++++++++++++++ [00:00:38] Tommy Thomas: Our guest today is John Somerville. I first met John when JobfitMatters conducted the search that brought Alec Hill to the presidency of InterVarsity. John was a board member of InterVarsity at the time. He's had an amazing career. After getting his MBA from Indiana University, John took a marketing position for General Mills and worked there for 11 years. If you've ever noticed the heart on a box of Cheerios, you've seen some of John's marketing skills at work. He conceived and implemented the major heart-healthy campaign for Cheerios, which landed them the American Heart Association Certification. Following his time at General Mills, he was in senior leadership at Wooddale Church. Then he planted the City Church in Minneapolis. In 2021, he assumed the role of Vice President of Finance and Operations at The University of Northwestern - St. Paul. Let's pick up on my conversation with John Somerville. [00:01:44] Tommy Thomas: Before we dive too deep into your professional career, I'd like to go back to your childhood, and what are some, maybe two or three, remembrances that you have that have been fairly formative in your life? [00:02:01] John Sommerville: Even as an elementary school kid, I was always organizing things. And I remember that I was fascinated with the Olympics in 1968, at 10 years old. I was completely blown away by the whole experience of watching it on television. So, I decided that our block needed an Olympics. And so I made up events. We had a 40-yard dash. It was the first three houses on the block. Our house was the second house. So, I organized that. We had a high jump pit that we put leaves in. And we did this Olympics, and there were probably about a dozen kids from a couple of blocks that came over, and we made medals and all that sort of thing. And so I had this desire to organize things, to get things moving. And then one of the things I later looked back on when I became a pastor and started a church was an experience I had in high school. The church I went to was a really good church but they didn't have a youth group that was vital and really engaging. And as a sophomore in high school, I wrote a proposal to the church board. I went to their board meeting, and I presented this proposal, and I told them that we should hire someone, should buy a pop machine. I put it in the fellowship hall of the church. We should get a pool table. That's by the way, where the whole thing went off the rails. But I wrote this proposal on how to make the group a better group and the board didn't go for it. I have always had a tendency to look at a problem or an opportunity and try to make something happen. That was part of who I was, even as a kid. I ended up becoming involved in Youth for Christ had a thing called Campus Life, and that was for my junior and senior year in high school, I got involved in. I had a tendency to look at a problem or an opportunity and try to make something happen. That was part of who I was, even as a kid. So, I look back as I think about what was I like. I was reflective, I read, but I also wanted things to happen. [00:03:54] Tommy Thomas: What was the greatest gift that you think your parents gave you? [00:03:55] John Sommerville: Curiosity. My parents are still living there in their mid-90s. My father was the earliest intellectual influence in my life. He's a reader and a thinker and read lots of books to us, and encouraged us to do the same. My mother was a nurse and very interested in nature. She used to have a bird book that sat in the kitchen. She'd look at birds out of the backyard and identify them. And so, I think that kind of curiosity openness to the world, and learning was one of the greatest gifts that my parents gave me. And their faith. Maybe that goes without saying, but watching them have quiet times, time with God, the way that their faith was really integrated into all of their lives. Those were big influences on me as a young one growing up. [00:04:41] Tommy Thomas: So, did you have a job in high school? In high school, I worked at a grocery store and on a farm. As I look back, I think that's when I realized that I needed a work ethic. [00:04:43] John Sommerville: I worked for a year at a grocery store which was interesting. As I look back, I think that's when I realized that you needed a work ethic. I worked with a lot of folks who were around my age who were mostly lazy. I worked on a farm for a summer. Years later, the farmer that I worked for went to the church that I grew up in. And I'd gone to college, and I think I was probably a sophomore or junior in college, and he called me over and he introduced me to all of his friends. And he said I'm the reason this kid went to college. In other words, working on the farm gave me a hunger for learning and maybe doing something different. I don't know if that's a direct, but it's somewhat true. So those were a couple of experiences that I had working during high school. [00:05:28] Tommy Thomas: When you went to college, how did you decide on your major? [00:05:33] John Sommerville: My father was a practical person. And he said, I want you to get something that you can get a job with. But I was also interested in history and philosophy and other sorts of things like that. So, I found a major, it was Personnel Administration, what you now call HR or People Management. And it allowed me to take classes in the business school, so I could take accounting and finance and other things like that. And also take liberal arts classes. I took classical Greek, for example, as a language. At the time, I was wrestling with the direction that my life might take, and I had two ideas. One was to work in business. The other was to work in the church, and I had to try to discern that, and it wasn't just what I took in the classroom, but some of the experiences I had outside that helped guide me in that direction, to figure that out, and ironically, I ended up doing both as part of my career. [00:06:27] Tommy Thomas: You graduated from college, you went on to get your MBA at Indiana. What do you remember about the first time you managed people? [00:06:34] John Sommerville: I think I'd been at General Mills about two years when I was promoted to a manager position. And what I remember is being an individual contributor. You're only responsible for yourself, just getting your own work done. But all of a sudden, you've got to direct the energies and work of others. And I remember pretty quickly understanding that there were some things I needed to do and one was to give everybody clear direction. I always appreciated people who supervised me, giving me a clear idea of what they were expecting. As a manager, I realized that if I gave vague directions, I got vague output. I realized that I needed to give clear direction. And I realized pretty quickly that if I gave vague directions, I got vague output. And so, I learned that I needed to be able to give clear direction. And then I think the idea of both affirmation and correction is woven together. So, see people when they're doing something that they're doing right. My parents used to say that they tried to catch us as children doing the right thing and then reinforce that. I think that principle applies as well as quickly correcting. And so those are some principles that I think early on that I learned and it's hard to be consistent in those. Sometimes you just assume people are going to do the right thing and know what to do. But those are things that I kept coming back to in those early years. [00:07:44] Tommy Thomas: What was the highlight at General Mills when you think back on that chapter of your life? [00:07:48] John Sommerville: I had a really great experience in the organization. I'll give you a couple. The very first thing I was assigned to, I was brand new, I was put on a a project team to develop a boxed salad. We ended up calling it Suddenly Salad. It was a boxed pasta salad mix. At the time what they were looking at was trends in food where pasta salads were starting to appear in restaurants and other places, and they wanted to take advantage of that, and I worked in the division that made Hamburger Helper and some of the Betty Crocker potatoes, and so they had the technologies available, so in six months this project team developed that product and I was brand new on it, so I had a lower level role. But it was so much fun to work and see this project on a fast track become a reality. I spent quite a bit of time in new products and in new markets when I worked in Europe. That new product development thing was really significant. The other was the opportunity I had when I was the Marketing Manager of Cheerios. My wife and I lived in Switzerland for three years where I worked for a joint venture for General Mills and Nestle. When I came back, I was assigned to be the Marketing Manager of Cheerios, and the brand was declining in volume. And what we found serendipitously is that oats have the effect of reducing cholesterol. And we did a clinical study that led to the ability to make a claim around the heart healthiness and the cholesterol-reducing properties of oats. And introduced that, the heart-shaped bowl on the box came out at that time. Very satisfying experience. I left right as that was being implemented, but it had led to a real resurgence of that brand. So had great satisfaction about being involved with others in that process. [00:09:37] Tommy Thomas: What do you think of all the things you learned in the private sector, what did you take to the nonprofit sector that you think has helped you the most? There is an underappreciation in some ministry organizations and churches and others for the disciplines of financial management, and operational leadership of getting systems and structures to work for you. [00:09:49] John Sommerville: I think there is an underappreciation in some ministry organizations and churches and others for the disciplines of financial management, operational leadership, of getting systems and structures to work for you. For example, in starting a church, one of the things that I was committed to, even when we were relatively small, was the idea of building systems and structures that made our work more efficient, more effective, and allowed us to do more of what we really needed to do. Working with people doing services and that sort of thing. ++++++++++++++++++++++ [00:10:23] Tommy Thomas: Let's stay in your private sector world for another minute or two, were there mentors there that kind of took you under the belt and what did that look like? [00:10:31] John Sommerville: I've had a number of mentors in my life and one of the most important was a guy named Leith Anderson who was the Senior Pastor at Wooddale at the time, who later became the President of the National Association of Evangelicals. And Leith, early on when I was brand new in the church, showed an interest in me and gave me some opportunities for leadership, being on boards and task forces, and things like that. And at one point, he asked me if we could get together. We went to a local restaurant one evening after a meeting for pie, and he asked me, what are you going to do with the rest of your life? And at the time, my vision was I'd work until I was 55. Then I'll quit and go work for a ministry organization. And his question for me was, why not now? Now, it would be five years before I left General Mills. But his point was, you don't have to wait all that time maybe it would be a sooner deal. And it did turn out to be that. But I think with mentors, I think we need multiple mentors in our lives. I've heard one say that if you have just one mentor, you become a clone. If you have two, you're confused. If you have 10, you become wise, and your mentors don't all have to be living. I think one of my mentors is George Marshall, the general who became the architect of the Marshall Plan and the great diplomat. I've read a number of books about him and those are examples of people that I admire, and their lives, in one sense or another, have shaped me. [00:11:58] Tommy Thomas: What's the most ambitious project you've ever taken, and how did it come out? [00:12:03] John Sommerville: I think starting a church. There's something about entrepreneurs, church planters, and others. They are naive and they often don't understand what they're taking on. And I think that is good. Because sometimes it's more daunting maybe than you realize. And I think deciding that we could start a church in an established neighborhood that was not particularly hospitable to an Orthodox expression of Christian faith was probably the most daunting thing. And looking back on it, I wonder how in the world we got the courage to do it. But that was probably the most, and I believe today, even today, and probably will be for the rest of my life, the most significant, important thing that I have given my life to. And I believe brought great satisfaction. But it was not easy. [00:13:00] Tommy Thomas: I'd like for you to respond to this quote “A group is a bunch of people in an elevator. A team is a bunch of people in the elevator, but the elevator is broken”. [00:13:11] John Sommerville: I'll tell you a story and it's an elevator story. I was in the elevator at General Mills one day with the president of our division. There were about eight of us in the elevator and the elevator stopped between two floors. And I was the one closest to the buttons. And I had no idea what to do. The elevator stuck. And the president of the division reached around me and opened up the little box with the telephone in it and called on the telephone to get the building supervisor to come and get us out. And what I learned from that is when you have a problem, do something, just get started. And I was standing there frozen. What in the world do we do? And he took action. And I think what he did is he led us, now obviously he was the one doing something. But it could have been somebody else, but he just did something. And I think teams need to just start moving. I don't know if that's exactly what you're looking for, but that was certainly very memorable. [00:14:10] Tommy Thomas: I want to ask you some generational difference questions and there's no right or wrong answer. I talked to somebody the other day and he said, I don't think there's very much difference in the generations and he had a good rationale. And then I've talked to others. I talked to Tom Lynn at InterVarsity and Tom had some thoughts on leading different generations. You've obviously, in your four environments, led different generations and now you're working with different generations at the University of Northwestern St. Paul. Maybe when you think about at least broad categories of Boomers, Gen Xers, Millennials, and Gen Z, any observations on the differences of them working as a team together? [00:14:51] John Sommerville: I would fall in between your two guests. I think that we sometimes confuse generational differences for life stages. In other words, 20s have a certain set of concerns, and we sometimes forget the cycle we went through as we grow up. There are some things that I sometimes hear when people are reading an article about generational differences, and I think you're just thinking about life stages. There are some things that I sometimes hear when people are reading an article about generational differences, and I think you're just thinking about life stages, but I also think there are things that are different from one generation to another. My parents were raised in the Great Depression, and the way that they function and still function in their mid-90s now is around the idea of scarcity. They're very concerned, very frugal, and they have really a scarcity mindset. Boomers tend to have more of an abundance mindset because that's what they grew up with. And then as you move forward, different generations with things playing out different ways. And I'm watching this now with college students and those that are in their early 20s, just the influence of the cell phone and technology. There are distinct differences and I think we need to adapt what we do to be able to communicate well with each new generation. And sometimes that's being sensitive and learning ways that can contextualize what it is we're trying to communicate or work through with them. I think those are really important. [00:16:09] Tommy Thomas: What about creativity and innovation between the generations? [00:16:12] John Sommerville: I've thought so much about that. I will say that I think that creativity and innovation is a mindset that has to, in an organization, has to be nurtured and fostered. Some people tend to be more creative than others. They think in more novel ways and other people just need to be given the freedom to actually do that. And that's one of the things that leaders are not always effective at because they tend to believe they know the right answers and they tend to not let people think long enough and hard enough about a new idea to be able to see where it might go. And I think the older leaders, the more impatient they get, and at the same time, the more nurturing they need to get of ideas that maybe they might initially disagree with but might have fruit. [00:17:00] Tommy Thomas: I want to go to resilience. Most of us hope we learn something about resilience during the pandemic. I want to give you a couple of definitions. It's too strong of a word but maybe not. So the University of Massachusetts Global says resilience is not a one-time action. It's a sustained effort to adapt, survive, and thrive in times of stress and uncertainty. Forbes - Resilience provides the ability to recover quickly from change, hardship, or misfortune. It's the product of a broad perspective. Your thoughts? [00:17:36] John Sommerville: There's a Greek word, hupomene sometimes it's translated steadfast endurance or endurance in the New Testament, I mentioned earlier, that I took Classical Greek as an undergrad. That word really stuck with me, and the reason why is that it's translated sometimes in a very flat way in English, and yet the Greek word has this idea of persistence, of resilience, of tenacity, of sustained effort toward something that is, it's an undaunted kind of approach to life. And I think that this is undervalued by many because I think the assumption is that if it's something that I'm gifted to do or it's something that needs to be done, it will be easy. And I found that most things worth doing are like pushing water or pushing a rock uphill. It's just most things that are worth doing are hard. Woody Allen once said that 85% of success is just showing up. And I think that part of what we have to do as leaders and as people of character is just keep showing up. And so t resilience is a very important character quality. ++++++++++++++++ Most of us are afraid to fail because we don't like to be embarrassed. [00:18:50] Tommy Thomas: It's been said that we learn most from our failures. And if that's the truth, or if that's the case, why are most of us so afraid to fail? [00:18:57] John Sommerville: I think because we don't like to be embarrassed. We don't like to invest in something that we feel, the equivalent of the oil industry person drilling a dry hole. We don't like effort that seems to not go anywhere. And so, I think sometimes we need to remember that risking things is the only way we're actually going to achieve things. And sometimes you have to fail several times before things actually go right, and I think sometimes we're just way too afraid of finding ourselves in a place where we might feel embarrassed, or we wasted time. I think the other thing is that we sometimes think that the consequences of failure are permanent, and they aren't. We're often in a place in life where we at least know one thing that doesn't work. So, then we can try something else and figure out what does work. [00:19:53] Tommy Thomas: Let's go to authenticity. There's a great power in authenticity. Arthur Wilde said, be yourself, everyone else is already taken. Saint Catherine of Siena said, be who God meant you to be and you will set the world on fire. What lessons have you learned about authenticity over these four chapters of your life? We need to be transparent with people enough that they can see what actually is going on rather than trying to put on some persona. [00:20:12] John Sommerville: I would say a couple of things. First of all, we need to be transparent with people enough that they can see what actually is going on rather than trying to put on some persona. And so, authenticity means in part that we're in a place where we're letting people see who we are and not trying to fake something, the transparency is very important. Now, the one thing I'll say about authenticity is authenticity can also be an excuse. In other words, authenticity can be an excuse for immaturity. We need to understand that being authentic can mean also that we might be in sin. One of the things that we need to do as Christians is to be made into the likeness of Christ, which means there may be character qualities or things that might be authentically us. But also, maybe sin, so part of it is to let people see enough inside of us, but at the same time recognize that authenticity whether it's anger or greed or impatience may be things that God needs to work on and process of sanctification needs to be the exercised in those areas. [00:21:24] Tommy Thomas: You've observed a lot of leaders. Over the years, what do you think is the most dangerous behavior that tends to derail a leader's career? [00:21:33] John Sommerville: I believe character. I think we're in a generation where we are so impressed with competence, so impressed with people who have outsized skills in one way or another that we have forgotten that those skills, if not tempered by character, if not shaped by character, not channeled through character, can end up being toxic or worse.And I really think that character is really the foundation. It's not all of it, because we need competence, but competence alone is not enough. [00:22:07] Tommy Thomas: Maybe a little lighter question. We've been diving deep into some serious thoughts here. If you were a judge on a nonprofit version of the shark tank and people were coming to you for early-stage investments in their nonprofits, what questions do you need answers to before you open your purse? [00:22:25] John Sommerville: I think the first question is, what need do you believe exists that your ministry or organization will serve? And how is what you're doing, how will that serve that need? Because if there's a true need I think many things follow from that. And if you have something unique that will really help meet that need, then the organization needs to exist. So, I think those are big questions. And by the way, the other thing that I often ask is, who else is doing this? What I find is that there are people who are pioneers who do something for the very first time, and we write books about those people, but often what we need is that the people who are innovators are just being novel without actually being effective and so it's important to understand the need, be able to meet the need, and then also give examples of how that works. You may have a unique spin on it, but the core of it needs to be channeled into an area that others have been successful in the past. [00:23:31] Tommy Thomas: If you were creating a dashboard to get at the non-profit's organizational health, what is your dashboard going to measure? [00:23:38] John Sommerville: I think that the effectiveness of whatever you're doing, whatever effort you're doing, is it effective? If you're taking care of orphans, or if you're feeding the hungry, or if you're ministering to ex-offenders who are trying to reintegrate into society, is what you're doing effective? Can you show that? Can you measure that? The other is economic viability. Many people are very motivated. They're compassionate people, but there does need to be some economic foundations and economic viability for what you're doing. And that can be achieved in a lot of different ways, but that needs to be there because otherwise an under-resourced organization will not be effective long term. [00:24:20] Tommy Thomas: Give me some of those illustrations of economic viability. [00:24:24] John Sommerville: One thing that organizations operate in a lot of different ways, sometimes there's a revenue stream that helps to fund the ministry. And that could be, I'm familiar with an organization here that works with high school students through the schools and they have figured out how to work with school districts to provide programming and content that is useful and effective. It's a Christian organization, but it works with public schools and does a very effective job. They figured out a way to balance philanthropic revenue and revenue from many of their programs. And they've done it very effectively for 30 years. Other organizations are purely philanthropic. And they need to develop a core base of people that are interested in the ministry and constantly replenish that. But showing effectiveness, and developing a sense of passion, not only for the people who work for the organization but those who are connected as donors. And then there are ministries that really do function as businesses, per se, a publishing organization or something like that may generate almost all its revenue from some kind of sales or revenue, but still, it needs to be mission-driven. There are a lot of different ways to think about that. +++++++++++++++++++++ Tommy Thomas Thank you for joining us today. If you are a first-time listener, I hope you will subscribe and become a regular. You can find links to all the episodes on our website. www.JobfitMatters.com/podcast. If there are topics you'd like for me to explore my email address is email@example.com. Word of mouth has been identified as the most valuable form of marketing. Surveys tell us that consumers believe recommendations from friends and family over all other forms of advertising. If you've heard something today that's worth passing on, please share it with others. You're already helping me make something special for the next generation of nonprofit leaders. I'll be back next week with a new episode. Until then, stay the course on our journey to help make the nonprofit sector more effective and sustainable. Links & Resources JobfitMatters Website Next Gen Nonprofit Leadership with Tommy Thomas Connect firstname.lastname@example.org Follow Tommy on LinkedIn
Joshua Odigie, the Marketing Manager, discusses their 60-year journey and their recent Queen's Award for innovation. Learn about their new product, Flexeserve Connect, enabling remote control of hot-holding units. Explore their dynamic client acquisition and growth strategies, including LinkedIn marketing and international exhibitions. Dive into their revamped website, designed for a unique sales journey, turning leads into loyal customers. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast
This weeks guest is Ellen Slots who joins us from Orlando, Florida. Ellen is an accomplished and customer-centric professional with 5+ years of experience in food and beverage, hospitality, and operations management within the hotel and hospitality industry. Having worked as the lead sommelier for Michelin star restaurants and beverage director for 5-star Forbes hotels, Ellen possesses a solid history of success in managing overall operations, while providing excellent customer service, developing and implementing standard operating procedures, and preparing/managing budgets to meet financial requirements. Skilled in event planning and execution, team development and leadership, quality assurance and control, and asset management. Ellen graduated from University of Southern California with honors and two bachelor degrees; Psychology and English Literature. After graduating college, Ellen soon discovered a passion for wine. When Ellen moved to Chicago for graduate school, she worked developing her passion for wine, despite pursuing a career in corporate America. Ellen has a track record of working as a Program Director for a non-profit organization, Marketing Manager for a real estate development company, and Event Director for a conference production company. After obtaining her business acumen in the corporate business world, Ellen decided to turn her passion of wine into a career and dedicated her entire time working in the hospitality industry. Since her career conversion, Ellen has worked as a server, bartender, manager, general manager, event director, sommelier, lead sommelier, and beverage director. She has managed multiple beverage programs at one time and has been responsible for educating staff and management, equipping staff with sufficient knowledge to increase overall business. During COVID, Ellen decided to hone her skills into her own business: Providing beverage consulting to small businesses that were trying to regain momentum. Since then, Ellen moved from Miami and is now a permanent resident in Orlando, Florida. Links @sugarrunbar @babylonsistersbar @argyle_arms_2023 @the_industry_podcast email us: email@example.com Podcast Artwork by Zak Hannah zakhannah.co
Fundraising campaigns that incorporate video receive over 110% more funding than campaigns that don't.So, why aren't we all using video? Because gathering content is hard! Not unlike herding cats, according to nonprofits who have recognized the value but have been unable to create a content collection process that works.Carly Euler, Marketing Manager at Memory Fox, a platform that helps nonprofit marketers collect, organize, and share powerful storytelling content from their community of donors simply and effectively, shares her insights into creating an effective 3-step plan that delivers!Join Jena and Carly to take control of your visual storytelling this Giving Season, make the most of the year-end generosity to move your mission, and establish a sound visual storytelling strategy that will support your fundraising in the years to come.Plus you can join us for an “Ask Us Anything: Do Stories Really Raise More Year-End Funds?” with experts from Donorbox and MemoryFox for an insightful journey into amplifying your nonprofit's year-end fundraising on Wednesday, October 25 at 1 pm ET.Book your seat today:https://webinars.donorbox.org/w/year-end-fundraising-stories-webinarDon't forget that The Nonprofit Podcast, plus great tutorials, advice from industry experts, tips, and tricks, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:
Frank had the chance to speak to the Marketing Manager of the Iowa Cubs, the Cubs AAA Affiliate team (which was just announced as a stop on the Savannah Bananas 2024 schedule)This episode was recorded and available to Patreon members after the 2023 Cubs Convention. All of our exclusive content, like this, is available to Patreon members as soon as they are recorded. Visit our Patreon account via the link below.The baseball season is over, soon, but the the fall line up of movies, player sessions and On Demand content to watch is just beginning on our Podcast membership site, starting at just $1! Check it out at www.patreon.com/mistakenidentitypodcastSupport the showFollow us:Twitter @PodcastMistakenInstagram @MistakenIdentityMediaFacebook @MistkenIdentityMediaTik Tok @FrankWalkerIVPatreon (watch our episodes) Mistaken Identity PodcastWebsite PodPageEmail: MistakenIdentityMedia@gmail.com
Effie Bateman and Clancy Overall wrap up all the biggest stories from the week - live from the Desert Rock FM studio in downtown Betoota. Betoota on Instagram Betoota on TikTok Produced by DM PodcastsSee omnystudio.com/listener for privacy information.
In today's episode of You Can Overcome Anything! Podcast Show, CesarRespino.com brings to you a special guest, Steve Papps.Steve went through a personal transformation in 2013, where he shed 35kgs in 14 weeks (inspired by his son), made his employer over 15 million and moved out of his mates garage. Fast forward to 2017, Steve was inspired to leave his job at a Marketing Manager, to pursue personal training. He invested $25,000 AUD in a coaching program and he launched Generation Dad Bod. In the first six months he made six figures, then in 3 years he helped over 5,000 dads in 3 years transform their mind and body. He later consulted for major gyms (Les Mills, F45, 9Rounds Boxing), teaching them digital marketing and sales. Now, Steve is dedicated to helping personal trainers in taking their online businesses, growing it to six figures using organic outreach methods and value based content.Steve message to you is:Self Mastery depends on Self Honesty. This refers to the importance of being honest with yourself, looking at whats not working in your life, why isn't working and taking the steps to getting things done.To connect with Steve go to:free 5 day workshop: https://www.stevepapps.io/ptlaunchpadhttps://www.instagram.com/steve_papps/https://www.facebook.com/stevepapps.io/To Connect with CesarRespino go to: www.CesarRespino.comhttps://linktr.ee/espinoc Gosh! My Daughter and I have been looking for a project house, we are okay with a fixer upper … Let me know if you know anyone that has one that they want to sell that is not with a realtor?424-501-6046 / www.CesarBuysHousesLA.com Thanks for visiting my Youtube Channel Subscribe to my personal Channel https://www.youtube.com/channel/UCEeiT_IUI-GCqzvIq4ENbyQ To get Cesar R. Espino's books go to:www.CesarRespino.com/books If you are looking in becoming your own bank through the concept of Infinite Banking, click on the link below.https://calendly.com/cesar-espino-c2/life-insurance-retirement-plans-wills Are you looking to sell your house, and Need CASH Fast, I am here for your Real Estate Needs please contact me here:
Daniel and Patrick sat down with Alfa Romeo Brand Marketing Manager, Comedian & Automotive Enthusiast, Kara Coraci Sellentine. Kara talks about the growing up in an automotive family, sponsoring the Petersen's Road to Pebble Rally and the new Alfa Romeo 33 Stradale. Listen now!
Time management can be a struggle sometimes, especially when you have lots of tasks to get through. So today on the podcast, we're chatting with Alana Harmond, Marketing Manager, about how she uses timers to help with time management.
One of the things I love about LinkedIn is the ability to connect with incredible people around the globe, and my guest today is someone I probably never would have connected with otherwise. Today's guest is Mafalda Johannsen, who is the Business Development Director at Wonderway, a German sales enablement startup. At Wonderway, she reviewed and improved hundreds of onboarding and trainings, hosts and moderates sales webinars, has two sales podcasts, and is now working on a sales book in Portuguese. Apart from that, she's also a masterclass instructor at SDRs of Germany and the PR and Marketing Manager of a jazz fusion band called Plasticine. Show Notes: [4:02] - Get to know Mafalda! She shares her background and backstory. [5:57] - Mafalda never intended to work in sales. [9:24] - Rejection in sales is challenging to handle sometimes. Mafalda attributes her mindset to her mother and grandmother. [10:55] - You can learn or laugh. [13:07] - Not everyone is meant to work this way. And that's okay. We need everyone's skills and everyone's profession. [15:01] - Mafalda lists the things she has done throughout her career. [16:44] - Knowing your strengths and weaknesses is crucial. Mafalda knows that one of her obstacles is her distaste for technology tools. [19:36] - When it comes to having a team, it is unfair to not guide them and set them up for failure. [20:31] - During onboarding, only give the information that is necessary. Don't overload your new team member. [23:47] - Instead of giving practice that isn't relevant or a quiz for them to perform, have new employees start the tasks they will be doing independently later. [27:27] - When you begin to build your team, it is important to give up some control. [29:55] - Prospecting on LinkedIn is great, but you need to engage on posts and post everyday. [32:06] - You have to have a normal and conversational feel to communicate on LinkedIn. [35:00] - Even working in an AI company, there is a human touch that is extremely important. Connect with Mafalda Johannsen: LinkedIn | Wonderway | Podcast Links and Resources: Instagram | LinkedIn | YouTube She Sells with Elyse Archer Home Page Abundance Mini Course Join the $10K Club Apply for the $50K Club Mastermind