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Our guests for a conversation on being a man of God are visiting Lubbock for a conference on the same subject. What does it mean to be a Godly man? We discuss this topic with three gospel preacher and shepherds: Terry Slack, Chuck Durham, and Nate Fritz. The conversation is relevant in our society today for those questioning their role in their lives. The Godly man is to love others, serve willingly those around him, and provide for his spiritual and physical family. We invite you to be part of the conversation in the comments below. Terry Slack - Northwest Church of Christ in Arlington, TX preacher and elder. https://www.pursuingthepath.com/ (https://www.pursuingthepath.com/) Chuck Durham is a preacher and elder from Westside Church of Christ in Springdale, AR. www.Springdalechurchofchrist.com Babylon Bee Documentary What Is a Man? | A Babylon Bee Documentary YouTube · The Babylon Bee Jun 1, 2022 (https://m.youtube.com/watch?v=nqG_YE1x1sI)We would love to hear from you! Email: the.emile.pod@gmail.com Instagram: @extramilepodcast
This week, we discuss why everyone is envious of Google's Internal Dev Tools, examine the state of Git, speculate about how 37 Signals plans to reinvent software licensing with ONCE, and share a few thoughts on the Salesforce CEO's recent comments about work from home. Watch the YouTube Live Recording of Episode (https://www.youtube.com/watch?v=AaX-PgF86bY) 433 (https://www.youtube.com/watch?v=AaX-PgF86bY) Runner-up Titles Lost in an acquisition hole. Headless Robot Dog. It's not better enough. GoogHub Why are you on the sad path Once version 2 is a paid upgrade You win interesting bingo Rundown The Full Circle on Developer Productivity with Steve Yegge (https://newsletter.pragmaticengineer.com/p/steve-yegge) Git is awful. GitHub isn't good enough. It's killing us! (Steve Yegge) (https://www.youtube.com/watch?v=EReooAZoMO0) Introducing ONCE (https://once.com/) Salesforce CEO takes a bold stand on remote work (https://www.thestreet.com/investing/salesforce-ceo-bold-stand-on-remote-work) Salesforce to Hire 3,300 People After Layoffs Earlier This Year (https://www.bloomberg.com/news/articles/2023-09-14/salesforce-to-hire-3-300-in-sales-engineering-data-after-earlier-job-cuts#xj4y7vzkg) Relevant to your Interests David Sacks has a new SaaS startup for other SaaS startups (https://www.axios.com/2023/09/06/david-sacks-has-a-new-saas-startup-for-other-saas-startups) Results of Major Technical Investigations for Storm-0558 Key Acquisition (https://msrc.microsoft.com/blog/2023/09/results-of-major-technical-investigations-for-storm-0558-key-acquisition/) Now it's PostgreSQL's turn to have a bogus CVE (https://opensourcewatch.beehiiv.com/p/now-postgresqls-turn-bogus-cve) HashiCorp Retools Licenses And Software To Grow Its Business - The Next Platform (https://www.nextplatform.com/2023/09/05/hashicorp-retools-licenses-and-software-to-grow-its-business/) Clouded Judgement 9.8.23 (https://cloudedjudgement.substack.com/p/clouded-judgement-9823?utm_source=post-email-title&publication_id=56878&post_id=136822157&isFreemail=true&r=2l9&utm_medium=email) Inside Hollywood's SBF Mad Scramble (https://theankler.com/p/inside-hollywoods-sbf-mad-scramble-c04?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosprorata&stream=top) Tubi The Free Streaming Service, Hits 74 Million Monthly Active Users & Almost 250 Free Live Channels As Cord Cutting Grows | Cord Cutters News (https://cordcuttersnews.com/tubi-the-free-streaming-service-hits-74-million-monthly-active-users-almost-250-free-live-channels-as-cord-cutting-grows/) IBM Software mandates return to office for those within 80km (https://www.theregister.com/2023/09/11/ibm_software_tells_workers_to/) Cloud is here to stay, but at what cost, ask customers (https://www.theregister.com/2023/09/11/cloud_costs_feature/) Disney and Charter reach deal to end cable blackout in time for 'Monday Night Football' (https://www.cnbc.com/2023/09/11/disney-charter-near-carriage-deal-that-would-end-cable-blackout-sources-say.html) Microsoft to kill off third-party printer drivers in Windows (https://www.theregister.com/2023/09/11/go_native_or_go_home/) Oracle revenue misses estimates as tough economy hurts cloud spending (https://www.reuters.com/technology/oracle-reports-quarterly-revenue-narrowly-below-estimates-2023-09-11/) No privacy in cars (https://foundation.mozilla.org/en/privacynotincluded/articles/its-official-cars-are-the-worst-product-category-we-have-ever-reviewed-for-privacy/) Former CEO of China's Alibaba quits cloud business in surprise move during its leadership reshuffle (https://abcnews.go.com/Business/wireStory/former-ceo-chinas-alibaba-quits-cloud-business-surprise-103078368) A Look Back at Q2 '23 Public Cloud Software Earnings (https://cloudedjudgement.substack.com/p/a-look-back-at-q2-23-public-cloud?utm_source=post-email-title&publication_id=56878&post_id=136950716&utm_campaign=email-post-title&isFreemail=true&r=2l9&utm_medium=email) 1 big thing: A long-term plan to secure open-source software (https://www.axios.com/newsletters/axios-codebook-8200e5c5-aed7-4f42-a40e-117a390b57e3.html?chunk=0&utm_term=emshare#story0) MGM takes systems offline after cyberattack (https://www.axios.com/newsletters/axios-codebook-8200e5c5-aed7-4f42-a40e-117a390b57e3.html?chunk=1&utm_term=emshare#story1) Disney-Charter deal represents new era for TV bundles (https://www.axios.com/newsletters/axios-media-trends-fe1295c8-9b83-4403-bae2-06de14fede11.html?chunk=2&utm_term=emshare#story2) Salesforce introduces Einstein Copilot Studio to help customers customize their AI | TechCrunch (https://techcrunch.com/2023/09/12/salesforce-introduces-einstein-copilot-studio-to-customers-customize-their-ai/) Arm prices IPO at $51 per share, valuing company at over $54 billion (https://www.cnbc.com/2023/09/13/arm-prices-ipo-at-51-per-share.html) Tim Gurner's spray about ‘arrogant' workers lays bare the economic sadism of our time (https://www.theguardian.com/commentisfree/2023/sep/14/tim-gurner-ceo-comments-more-unemployment-millionaire-property-developer-workers-neoliberals) Cisco discontinues Hyperflex hyperconverged infrastructure (https://www.theregister.com/2023/09/14/cisco_discontinues_hyperflex_hci/) CloudBees Announces New Cloud Native DevSecOps Platform (https://www.cloudbees.com/newsroom/cloudbees-announces-new-cloud-native-devsecops-platform) Jet: Prepare For Liftoff (https://www.jetporch.com/) Artifact's new Links feature makes it much more than a news app (https://www.theverge.com/2023/9/13/23871561/artifact-links-news-reading-app-tiktok) TriggerMesh, RIP (https://triggermesh-community.slack.com/archives/C02GHUAQDCH/p1695048539668859) Clorox says last month's cyberattack is still disrupting production (https://www.cnbc.com/2023/09/18/clorox-says-last-months-cyberattack-is-still-disrupting-production.html) Excel clone built for Uber China exposed Microsoft mistake (https://www.theregister.com/2023/09/19/matt_uber_china_excel_clone/) Seattle startup MotherDuck raises $52.5M at a $400M valuation to fuel DuckDB analytics platform (https://www.geekwire.com/2023/seattle-startup-motherduck-raises-52-5m-at-a-400m-valuation-to-fuel-duckdb-analytics-platform/) Google's Bard chatbot can now find answers in your Gmail, Docs, Drive (https://www.theverge.com/2023/9/19/23878999/google-bard-ai-chatbot-gmail-docs-drive-extensions) Elon Musk says X may go behind a paywall for everyone so he can 'combat vast armies of bots' (https://www.businessinsider.com/elon-musk-x-twitter-paywall-for-everyone-2023-9) Restricted Source Licensing Is Here (https://www.forrester.com/blogs/restricted-source-licensing-is-here/) OpenTofu (https://opentofu.org/) RoboFab is ready to build 10,000 humanoid robots per year | TechCrunch (https://techcrunch.com/2023/09/18/the-robots-are-coming/) Unified Acceleration Foundation Forms to Drive Open Accelerated Compute and Cross-Platform Performance (https://www.linuxfoundation.org/press/announcing-unified-acceleration-foundation-uxl) Google gets its way, bakes a user-tracking ad platform directly into Chrome (https://arstechnica.com/gadgets/2023/09/googles-widely-opposed-ad-platform-the-privacy-sandbox-launches-in-chrome/) What is a service mesh? Why do you need a service mesh? And which is the best service mesh? (https://newsletter.cote.io/p/what-is-a-service-mesh-why-do-you) Did I Make a Mistake Selling My Social-Media Darling to Yahoo? (https://nymag.com/intelligencer/2018/10/did-i-make-a-mistake-selling-del-icio-us-to-yahoo.html?utm_source=substack&utm_medium=email) A new way of thinking about open source sustainability (https://www.infoworld.com/article/3706508/a-new-way-of-thinking-about-open-source-sustainability.html) Elon Musk moving servers himself shows his 'maniacal sense of urgency' at X, formerly Twitter (https://www.cnbc.com/2023/09/11/elon-musk-moved-twitter-servers-himself-in-the-night-new-biography-details-his-maniacal-sense-of-urgency.html) Cable TV Is on Life Support, but a New Bundle Is Coming Alive (https://www.nytimes.com/2023/09/14/business/media/cable-tv-bundle-streaming.html) Nonsense McDonald's is getting rid of self-serve soda machines | CNN Business (https://www.cnn.com/2023/09/12/business/mcdonalds-self-serve-soda-machines/index.html) Delta SkyMiles changes: Delta overhauls how you earn Medallion status in biggest change yet (https://thepointsguy.com/news/delta-skymiles-changes/) Australian baby named Methamphetamine Rules (https://www.1news.co.nz/2023/09/20/australian-baby-named-methamphetamine-rules/) ‘Take the Money and Run' Artist Must Repay Danish Museum (https://www.nytimes.com/2023/09/19/arts/design/jens-haaning-take-the-money-and-run.html?smid=nytcore-ios-share&referringSource=articleShare) Listener Feedback Jan recommends this Rich Roll interview: Mindset SECRETS From The World's Best Ultrarunner: Courtney Dauwalter (https://www.youtube.com/watch?v=WOtSvYSnzNk) Conferences October 6, 2023, KCD Texas 2023 (https://community.cncf.io/events/details/cncf-kcd-texas-presents-kcd-texas-2023/), CFP Closes: August 30, 2023 November 6-9, 2023, KubeCon NA (https://events.linuxfoundation.org/kubecon-cloudnativecon-north-america/), SDT's a sponsor, Matt's there November 6-9, 2023 VMware Explore Barcelona (https://www.vmware.com/explore/eu.html), Coté's attending Jan 29, 2024 to Feb 1, 2024 That Conference Texas (https://that.us/events/tx/2024/schedule/) If you want your conference mentioned, let's talk media sponsorships. SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Get a SDT Sticker! Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers! Follow us: Twitch (https://www.twitch.tv/sdtpodcast), Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/), Mastodon (https://hachyderm.io/@softwaredefinedtalk), BlueSky (https://bsky.app/profile/softwaredefinedtalk.com), LinkedIn (https://www.linkedin.com/company/software-defined-talk/), TikTok (https://www.tiktok.com/@softwaredefinedtalk), Threads (https://www.threads.net/@softwaredefinedtalk) and YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured). Use the code SDT to get $20 off Coté's book, Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total. Become a sponsor of Software Defined Talk (https://www.softwaredefinedtalk.com/ads)! Recommendations Brandon: YouTube TV (https://tv.youtube.com/welcome/) and NFL Sunday Ticket (https://tv.youtube.com/learn/nflsundayticket/) An Endgame for YouTube TV, Big Disney Decisions (And Whether Bob Iger Should Make Them), The Era Beyond Peak TV (https://sharptech.fm/member/episode/an-endgame-for-you-tube-tv-big-disney-decisions-and-whether-bob-iger-should-make-them-the-era-beyond-peak-tv) Matt: Airline wifi chat with Support Coté: Do Interesting (https://thedobook.co/products/do-interesting-notice-collect-share) book by Russel Davis. Photo Credits Header (https://unsplash.com/photos/m-Yot4dUd6s) Artwork (https://unsplash.com/photos/I7iJOE4fsYo)
In this episode, we uncover the crucial strategies for recruiting and retaining top talent in your organization. Explore the key principles and practices that lead to building a high-performing team.SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...YOUTUBE ► https://www.youtube.com/channel/UCVUh...THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin
Washington Post anchor and co-author of The Early 202 Leigh Ann Caldwell and tech at work writer Danielle Abril speak with Rep. Ted Lieu (D-Calif.), Christina Janzer, Slack's senior vice-president of research and analytics, and Michael Crow, president of Arizona State University, about the changes that are reshaping the future of work in enduring ways. Conversation recorded on Thursday, Sept. 21, 2023.
Welcome to The B-Side, from The Film Stage. Here we talk about movie stars! Not the movies that made them famous or kept them famous, but the ones they made in between. Today we go back to celebrate Pittsburgh's first son - Michael Keaton. Our B-Sides today are: Clean and Sober, The Dream Team, One Good Cop, and My Life. Our guest is official five-timer Cory Everett, creator of Cinephile: A Card Game. We dive deep into analyzing how the actor took boring lead roles and made them sing. We marvel at the surprisingly small filmography of model-turned-movie star Rene Russo. We lament the early-90s politics of One Good Cop and we celebrate the fact that The Dream Team has basically aged okay! Which is a near-miracle. Finally, Cory and I describe the difficulty of even finishing watching My Life as fathers with young kids. Perhaps more importantly, does My Life has a premise that is far more famous than the movie itself? Yes! What are other movies like that? Additionally, we mention how 1990 mega-hit is great actually despite its cultural ridicule, and Tony Goldwyn (Ghost co-star) is underrated, and Keaton has a new directorial effort that just premiered at TIFF. There's also his early history as a funny stand-up comedian, his amazing voice work in Porco Rosso, and every moment in the comedy The Other Guys. Be sure to give us a follow on Twitter and Facebook at @TFSBSide. Also enter our giveaways, get access to our private Slack channel, and support new episodes by becoming a Patreon contributor. We are also now on Spotify and Stitcher. Enjoy!
In this episode, we delve into the art of making the most of sales mentorships. Discover practical strategies for finding, nurturing, and benefiting from mentor to mentee relationships. Learn how to leverage the wisdom and experience of mentors to accelerate your sales career. Whether you're a novice or a seasoned pro, this episode provides valuable insights to help you unlock the full potential of mentorships.SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...YOUTUBE ► https://www.youtube.com/channel/UCVUh...THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin
Josh Allen and the Buffalo Bills travel to FedEx Field to take on Sam Howell and the Washington Commanders in Week 2 of the 2023 NFL season. Aaron Quinn and Chris Kepner are joined by Josh Taylor (@JoshTaylorFB) to preview and break down key matchups, storylines, injury reports, score predictions, and betting picks.0:00 Show Start7:22 Is Chase Young back?13:43 Buffalo Bills defense vs Washington Commanders offense24:08 Buffalo Bills vs Washington Commanders score prediction (Josh Taylor)34:45 Leftern Fresh Design of the Week43:20 Bills vs Commanders score predictions (Aaron Quinn and Chris Kepner)Buffalo Bills vs Washington Commanders NFL Week 2 picks:Josh Taylor: Washington Commanders win 24-23, bet the overAaron Quinn: Buffalo Bills win 24-13 and cover the spread, bet the underChris Kepner: Buffalo Bills win 34-24 and cover the spread, bet the overLeftern Gameday Series: https://www.leftern.co/product/seeing-redSign up for Underdog Fantasy using promo code COVER1 or at our link: https://play.underdogfantasy.com/p-co... and you will receive a match on your first deposit up to $100One Pass Premium Membership - https://www.cover1.net/onepass/The theme song was written & performed by Handsome Jack http://www.handsomejackmusic.com/Cover 1 would love to hear your thoughts on this topic and the show in general. Comment below and let us what you think!—Don't miss out on our PREMIUM CONTENT-Access to detailed Premium Content.-Access to our video library.-Access to our private Slack channel.-Sneak peek at upcoming content.-Exclusive group film room sessions & much more.SIGN UP HERE: https://www.cover1.net/onepass/Thank you for watching this video, we can't do it without the support of our fans. If you have any ideas for content you'd like to see from us, comment below.—DOWNLOAD THE COVER 1 MOBILE APP!► Android: https://play.google.com/store/apps/de...► iOS: https://apps.apple.com/us/app/id15325...► Subscribe to our YouTube channel - / @cover1► Subscribe to our Cover 1 Network channel - https://podcasts.apple.com/us/podcast...—Cover 1 provides a multi-faceted analysis of the NFL and NFL Draft including Podcasts, Video blogs, Commentary, Scouting Reports, Highlights, and Video Breakdowns. NFL footage displayed is not owned by Cover 1.—Follow Us HereTwitter: https://twitter.com/Cover1Instagram: https://www.instagram.com/@Cover_1_Facebook: https://www.facebook.com/Cover1NFL/Official Merchandise: https://teespring.com/en-GB/stores/co...The Cover1.net website and associated Social Media platforms are not endorsed by, directly affiliated with, maintained, authorized, or sponsored by the NFL or any of its clubs, specifically the Buffalo Bills. All products, marks, and company names are the registered trademarks of their original owners. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder of their product brand.#NFL #Bills #postgame #buffalobills #joshallen
Josh Allen and the Buffalo Bills travel to FedEx Field to take on Sam Howell and the Washington Commanders in Week 2 of the 2023 NFL season. Aaron Quinn and Chris Kepner are joined by Josh Taylor (@JoshTaylorFB) to preview and break down key matchups, storylines, injury reports, score predictions, and betting picks.0:00 Show Start7:22 Is Chase Young back?13:43 Buffalo Bills defense vs Washington Commanders offense24:08 Buffalo Bills vs Washington Commanders score prediction (Josh Taylor)34:45 Leftern Fresh Design of the Week43:20 Bills vs Commanders score predictions (Aaron Quinn and Chris Kepner)Buffalo Bills vs Washington Commanders NFL Week 2 picks:Josh Taylor: Washington Commanders win 24-23, bet the overAaron Quinn: Buffalo Bills win 24-13 and cover the spread, bet the underChris Kepner: Buffalo Bills win 34-24 and cover the spread, bet the overLeftern Gameday Series: https://www.leftern.co/product/seeing-redSign up for Underdog Fantasy using promo code COVER1 or at our link: https://play.underdogfantasy.com/p-co... and you will receive a match on your first deposit up to $100One Pass Premium Membership - https://www.cover1.net/onepass/The theme song was written & performed by Handsome Jack http://www.handsomejackmusic.com/Cover 1 would love to hear your thoughts on this topic and the show in general. Comment below and let us what you think!—Don't miss out on our PREMIUM CONTENT-Access to detailed Premium Content.-Access to our video library.-Access to our private Slack channel.-Sneak peek at upcoming content.-Exclusive group film room sessions & much more.SIGN UP HERE: https://www.cover1.net/onepass/Thank you for watching this video, we can't do it without the support of our fans. If you have any ideas for content you'd like to see from us, comment below.—DOWNLOAD THE COVER 1 MOBILE APP!► Android: https://play.google.com/store/apps/de...► iOS: https://apps.apple.com/us/app/id15325...► Subscribe to our YouTube channel - / @cover1► Subscribe to our Cover 1 Network channel - https://podcasts.apple.com/us/podcast...—Cover 1 provides a multi-faceted analysis of the NFL and NFL Draft including Podcasts, Video blogs, Commentary, Scouting Reports, Highlights, and Video Breakdowns. NFL footage displayed is not owned by Cover 1.—Follow Us HereTwitter: https://twitter.com/Cover1Instagram: https://www.instagram.com/@Cover_1_Facebook: https://www.facebook.com/Cover1NFL/Official Merchandise: https://teespring.com/en-GB/stores/co...The Cover1.net website and associated Social Media platforms are not endorsed by, directly affiliated with, maintained, authorized, or sponsored by the NFL or any of its clubs, specifically the Buffalo Bills. All products, marks, and company names are the registered trademarks of their original owners. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder of their product brand.#NFL #Bills #postgame #buffalobills #joshallen
Brea and Mallory test out the best ways to get stickers off of books, solve a stinky book problem, and recommend cyberpunk books. Email us at readingglassespodcast at gmail dot com!Reading Glasses MerchRecommendations StoreSponsors -GreenChefwww.greenchef.com/60GLASSESCODE: 60GLASSESPair Eyewearwww.paireyewear.com/GLASSESLinks -Reading Glasses Facebook GroupReading Glasses Goodreads GroupAmazon Wish ListNewsletterLibro.fmTo join our Slack channel, email us proof of your Reading-Glasses-supporting Maximum Fun membership!Previous Sticker Removal Testing EpisodeOdor Balls Books Mentioned - I'm Glad My Mom Died by Jeanette McCurdyLeg by Greg MarshallLove Minus 80 by Will McIntoshInfomocracy by Malka Older
Market Proof Marketing · Ep 303: Things We Never Need To Say In The Industry Ever AgainIn this episode, Kevin Oakley, is joined by Beth Russell and Julie Jarnagin! Kevin recently got back from a conference and shares his thoughts on the experience as well as the importance of understanding your audience. Together, they reflect on the uncomfortable challenge of change but agree that it's necessary and urge listeners to surround themselves with people who will be honest with you and genuinely help you through it. The team discusses things that never need to be said in the industry ever again!Story Time (11:24)Julie had a builder ask if video was “worth it?”It's Beth's birthday week and so she is reflecting over the change this last year.Kevin brings up things we never need to say in the industry ever again News (40:04)Will the Mortgage Rate Spread Narrow or Not? That is the Question (https://blog.firstam.com/economics/will-the-mortgage-rate-spread-narrow-or-not-that-is-the-question)1 in 10 Home Sellers Are Moving Because They're Being Called Back to the Office: Survey (https://www.redfin.com/news/moving-return-to-office-survey-2023/)Where Is the Housing Market Headed This Fall? (https://www.probuilder.com/where-housing-market-headed-fall)Higher mortgage rates continue to impact the housing markets (https://apple.news/AW-eEur1VTc-0uqCPW8w2UQ)Things we love / things we hate (53:31)Beth hates unpackingJulie is listening to a podcast called "The Dr. John Delony Show"Kevin is enjoying the “Compound and Friends” podcastQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript:KevinHi, I'm here. This is six calls into the day Kevin!JulieThat's a lot.KevinMy favorite kind of days. But I'm here. We're going to do it. And I guess feedback. Our producer, I think it was maybe just her feedback, but she likes spicy Kevin.BethSo I think we all love spicy. Kevin's spicy and like trolling. Kevin Oh, I live for it.KevinYeah, I remember the 10,000 hour thing. You school this on?JulieI think.KevinSo I just got exposed at this conference. That's about nothing other than learning. And the people are all totally different is again, that realization of like, I'm old because I care about things that my 20 year old self would have been like. Why does that have what does it matter? Why are we thinking about, you know, what is space made of like it's empty space, you moron, move on.KevinBut I'm here. I'm listening to this guy talk about the units that make up space and how that defines time and thinking. How does this apply to what we do? And I can make connections. And it's it's weird. Just I remember was like going it's it's this 10,000 hour thing of how do I translate that to someone who only has 100 hours in in a way that's meaningful because, you know, like I was trying to download our team about one of my takeaways and then I'm like, this won't mean anything to some people.KevinLike though they will actually think, why did Kevin waste his time going to California to listen and learn about this? And so any time you're sharing, you have to understand your audience and and where they are. But it's it gets harder and some ways it gets easier. This is why now remember why I wanted to talk to you about this Julia is it's it's somewhat easier to process through the stuff like on the back burner of your brain, but it's even harder.KevinLike I'm finding myself pausing more often, like I have a small seizure and it's because I'm it's not because I don't understand the material. It's thinking like, how do I reframe this or filter it for this person who's been in our industry for a month?JulieYeah.KevinYeah. That gets incrementally harder, I think, at least for me.BethI mean, it's hard. I just had a call this week where I was like, I how? What did I just say? Because it was one of those challenging situations of like, how is and that's exactly what's happening to me. It was like there was a stop in my brain of like trying to filter out what was going on in my head and what was coming out of my mouth in a way that would be digestible to the person on the other line.BethAnd it probably was to them. But to me I was like, No, that I need to get back on a rhythm.BethBut that's where the storytelling comes in and I think y'all are both great at that. Even when you don't realize that you're pulling in a story or an example or something. So I see that, you know. Kevin, if we're sitting in on a call and you're pulling from something, some example you've heard or a story, so I think that's what you're trying to attach, the two things you're trying to attach the concept to whatever rolodex of stories and examples are in there somewhere to connect them.KevinYeah. Here's here's the most recent example of this that I still am processing a little bit, is working with a rather I mean, a very large homebuilding organization who wants to create a new set of dashboards on a quarterly basis to give to their leadership team about marketing and online sales and how it's going and they showed an example of an old one that they've been doing internally.KevinI think some other people were helping them and it was like 45 pages and we rebuilt one after much thinking and work. And it's nine pages, I think, or sorry, it's 11 pages. It's 11 pages, but the first four pages are just an illustration of the proverbial funnel illustrating at the state level, individual market level, etc., how everything is working.KevinLike all of the important metrics, the conversion ratios and visually how they all connect and then as I'm thinking about the audience that they're going to give this to and, and this is a presentation format too, I think it's important, understand. So they're like the person who used to do this, they hated their life for that entire day because when I was there trying to stand up and talk, they went through all 45, 50 pages and watched everyone's eyes glaze over or start looking at their phone or, you know, they and we interpret that sometimes as how those people are.KevinSo rude. How could they not? But to me it was more like, actually, you should probably never get past these first five pages that are funnel analysis with this audience. If you get to page whatever, and it's a 14 way breakdown of how their Google ads are performing, something's wrong because it's not it's not the level that a CEO CEOs should be at ever.BethYeah, yeah. They need something to anchor on to. And with that visualization visual visually.JulieThis.KevinJust makes me feel so good about myself. I'm sorry, you're not supposed to.BethThe word with the funnel.KevinThere's many words.JulieLike.BethOh, well, it's something they can anchor to because if you just start going through numbers, if they're trying to connect, they're just going to grab a random stat number and get stuck on that and you're going to get into a weird hole of questions that you may not want to be into. So that gives them a good first thing to hang on to as you're taking them through the journey.KevinWell, okay, I'm going to try to keep my brain and then we'll be we will move on to the real show here in a second. But one thing I through my brain is this is a bad idea. Like as a as a builder partner, they're going to hate this idea that I'm presenting of making the funnel the main part and then being able to break out why afterwards or during Q&A.;KevinBut just really focusing on on funnel analysis. And I kind of saw a little bit like, oh, what if they're not comfortable hanging out at that level for 20 minutes? What the leadership team, there's some people are like, hurry up and get to the part where like I'm in every day and I understand and I know that I know more than they do about it.KevinAnd so I feel comfortable presenting and talking and looking through versus staying high level with high level individuals sometimes can be intimidating. And so there is a little bit of storytelling and example giving that had to give them the confidence of you don't even have to know all the answers. You have to understand the relationships. But that's part of like this will work if they start getting excited and talking to each other about how come appointments are converting to sales in the same way as they were last quarter?KevinOr why do we think so? So is this it's this weird thing of am I just shortcutting the shortcut or is this really the most important anyway, that's.BethI think it's a matter of is the presentation as important as the dialog that occurs around it? You know, like if the presentation doesn't invoke an interesting dialog that can lead to change, then what is the point of the presentation in the first place? It's just another hour of someone else's time. This is why I love the fact that I'm married to my husband and I know that he is listening right now, so shout out might, but he does like he briefs for a living.BethHe briefs very important people for a living and he is phenomenal at his ability to take a very complex subject matter and articulate it in a way that not only gets people engaged and provokes conversation, at least this is what I get. I don't really know what he does. So this is just my perception of this.KevinIf he told you, he'd have to kill you, Yeah.BethThis is my perception of it. But it's fascinating. Watch and watching him talk about the art around the briefing. And it's just like us. Like it's the art around coaching. It's the art around speaking to high level individuals. It's there is an art about it, and you have to tailor what it is that you do to your audience in order to provoke conversation that will lead to change and it's fascinating how many people actually do that wrong.KevinYeah, senior leadership's perspective usually has. Why is this person telling me numbers that I can look at and see numbers?JulieYeah.KevinYou don't need to be presenting like a first grader at show and tell.BethYeah. And it's like, how many times do we hate going to conferences where people are just reading slides? Yeah, like it's you. You've got, you got to make a conversation out of it. And just like in home and home, buying and selling and in marketing for our builders, we have to create emotion during the process because emotion is oftentimes a trigger to everything else that follows.BethAnd so like the ability to do that with high level, you got to you got to like all somewhere to start that conversation.KevinYeah. And not be afraid of a little bit of.BethConflict.KevinConflicts. Right. Fact a lot of times as a marketer, you're that's why I keep going back to the example of Survivor. Like players who win Survivor sometimes are creating conflict artificially when there wasn't one or the amplifying conflict in another party sometimes. I mean it's it's it is such a good like like chess and poker good analogy. Okay a little palate cleanser before I start the show.KevinSean Carpenter texted me those. Sorry, Sean, you didn't give me permission to share it, but you texted me, so you should know better. He said It blew my mind today, listening to the podcast that Jenn wanted to be a vet when she was younger. I feel like this should be a like Red and Jerry Seinfeld voice. And so she ended up marrying her husband and now she still gets to hear Barkin all day at work.KevinDog emoji, laughing face Emoji. All right, let's get started.BethAnother thing that we like more as we get older, come you.KevinYeah. All right. I mean, I want to stand up, you know? All right. Welcome to marketers marketing the podcast from the industry leaders. How do you convert where we talk about the current and future state of marketing and online sales for builders and developers across the globe? We're not here to sell you. We're here to help you and to try and elevate the conversation.KevinIs there a topic you'd like us to cover or a question you'd like us to answer? We'll do it. Simply send an email to show at. Do you convert? Dot com. Welcome to episode 303. I'm Kevin O'Kelly. And with me today is Beth Russell and Julie Jernigan.JulieAnd so.BethI.KevinWe don't have to yeah, we keep talking about this, but there's nothing else to say. We already said it, so we just go right into story time. All right, Julie.JenOkay. I have a fun conversation with the builder this week, so she said, we have this great binder, high quality makes videos for us, but they're really expensive. And she said, we do. You know, that's kind of our company branding video as we do some community videos. But she was like, I want to do all these house tours and this and that, but they're so expensive and I don't have room in the budget.JenSo we had a really fun conversation around video and not just your very produced high quality video. The number one thing I would say, but this doesn't work for them is you need to learn internally how to do some of this video yourself and start doing it. But in this specific case, they are maxed out like their team just got smaller.JenThey all shift roles. They're all they're just doggy paddling, you know, trying to keep up with everything. So then we took it down to the level of finding multiple vendors for different things. So just like you might have a professional pay the big money for the main photo on your homepage, you can do the same thing with video.JenYou can take somebody who is fresh out of college or whatever to do your video. But what it all came back to is even that takes legwork. Like you're going to have to know. You can't just say, I want to do more videos, so we're going to do video if you are maxed out and everything else. So this whole conversation, that video and finding somebody else and that it may take a few people and you're going to have to be really specific at first about what you want it for and what it needs to look like and who's going to edit it and how they're going to know where to go.JenAnd you're going to have to see if that in your priorities of the thing. So it was funny too, because the owner happened to be on this meeting and he was just sitting there quietly. So there's a whole conversation. So it was just interesting because in the end it's still all I love video. I wrote a whole book on content.JenI think everybody needs more and better content, but in the end you only have so many hours, so many man hours and so much budget, and it's whether this is the time for that or if that needs to be on your 2024 plan and how you're going to set all that up. So it was a fun conversation to work through with them.KevinYeah, again, it's different perspectives, different levels, different insights, different priorities. But I think I'll intersperse some things that I took away. But but one of the people who spoke at a conference I went to is the CEO of Shopify, and he talked about how they created a tool that shows the cost of every meeting. So when you invite people, every time you invite more people to your meeting, it shows incremental cost to the organization.KevinWhen you see, you know, $9,000 for a 30 minute meeting, you have to justify in a summary, if you call the meeting, why it's worth that much after it happens. Anyway, a little extreme, you could argue. But then he also started talking about how they every year they just delete all reoccurring meetings. He's going to start just randomly deleting Slack channels.KevinAnd the idea here is if it needs to happen, it'll start again. But if not, you're just keeping things. And so just that idea of revisiting on a regular basis, why am I doing this thing? Could be video, could be Google ads, it could be anything. Why am I doing it? This is the reason that I started. So the reason why I should continue to.KevinI need to take a different spend. Should I be doing this at all? That whole, you know, stop doing list is as important as the to do list.JenWell, and on that level, it's really interesting because she has been there a while, but somebody else has been cut in the marketing director role and that person shifting out. So she's just adopting and she put that person was great at her job. Amazing. But it's somebody walking into something that's already existing. And so I think that's going to be a big job for her, is then figuring out what how.KevinThat's more fun. Let's just talk.JulieAbout that main event.KevinShould she go and start making changes quickly? What what would you both tell someone who's dropped in that position of like taking over for someone who's done a great job but is is no longer in that role?BethI think I mean, having just left somewhere and someone that I, I knew and worked with kind of walk into my position slightly, I think it's really interesting where it's kind of like a marriage of both where, you know, you want to go fast in terms of making your name and learn and get your hands dirty. But you don't want to make too many changes that are going to rock the boat because you might not know enough yet and go in the complete opposite direction.BethSo I think it takes that time, like Julie said, like taking that time to walk through the options and the realities of what is actually available when it came to video and what was realistic. Okay, I see a problem here. I see something that I could change. But at the end of the day, capacity wise, investment wise like this doesn't need to change right now.BethI can do this later. It's not like a necessity for me to go in and just like rip everything to shreds. Essentially. This is me being dramatic.KevinBut yeah, joining me. Other thoughts?JenYeah. No, I agree that there's definitely a time period for keeping it as is and seeing how things work and really not making too many dramatic changes. Right when you walk in unless she's she's been in a role in the department so there are probably think she's familiar with enough the brand new thing she's taking over. Yeah I think it's worth some observation time before making any huge changes which I don't think she is.JulieYeah. Listening to this.KevinThe first thing I always would tell someone is don't change anything for until you are certain you know what the issues are. And what I mean by that, one of the reasons you don't change anything is because it doesn't require any of your cognitive load. If you're maintaining it's a lot easier to maintain than it is to create or destroy.KevinMaybe it's easier to destroy than anything. But that's I know I get off topic, but you're just letting things flow and and observing because one of the things you have to understand quickly is that the scoreboard is not the only scoreboard. So there might be some internal scoreboard or dashboard or whatever that says leads are up, good sales are up, good.KevinBut it all depends on the person you're working for, and it's a combination of that scoreboard and that person's perspective of everything. I've worked for people as a marketing director who have said, you know, like, we don't need more leads. I don't want you doing anything to create more leads. Leads aren't our problem. Go solve this other thing.KevinAnd I'm like, I'm new here. But when they hired me, they told me my job was to create leads. So that's the risk, is you don't have street credibility for that position even if you've been in that organization. Everyone's looking to try to figure out, did they earn this title? Did they just get this title because other person laughs, What's going on?KevinAnd so you still need to do an analysis of both scoreboards and look for the easy win opportunities that cause the least disruption for others. Because that's how you prove value is. I just made everyone's life better and you had to do nothing different. Do that for as long as you can before you have to start getting in the middle of everything else.KevinSometimes you don't get lucky and like the thing that has to be blown up is the fact that I'm I'm laughing. As I say this, it's only been true a couple of times. You're like, We just have to fire all the salespeople and start over. And I can show you mathematically and in the CRM why that's true, that would be a really hard place to start, but that sometimes that is the case.KevinBut if not for as long as possible, get the easy wins that have big impact on other people's roles. All right, Beth, what do you got?BethWell, this week was my birthday week.KevinOh, happy birthday.JulieThanks.BethI'm doing all the sound effects today.JulieThis is great.JenYou should have worn your tiara today.BethI should have worn my tiara on my sash. That would. Except it ripped out my hair, which was not a pleasant experience. It's super pretty, though, so I really should have worn it. That would have been great. But yeah, I'm not typically one to reflect on my previous year. I'm just like, Oh, you know, another year, I'm another year older.BethIt's fine. But this year I was kind of it was somewhat unavoidable because it was on my birthday last year that it became abundantly clear that all the goals that I was working towards and the goals that I had set for myself in my professional career were not going to happen. I was I was not going to achieve them at my current place of work.BethAnd this realization was dramatically catastrophic to me, and it forced me to take off blinders that I didn't even know existed. And it forced me into a period of serious reflection in my life. That period that that lasted from probably anywhere between four and six months, where obviously a lot of changes happened because now I am here. But it's interesting because I was in the mindset at that time before all of this happened that no matter what, I was going to stay on this path, I had my goal, I was going to achieve it, and I had already given so much of myself in order to achieve what I had achieved that the idea ofBethleaving that was so incredibly uncomfortable to me that I had basically avoided any thought of change.JulieYes, fully.BethLike those blinders were were up. But now I was in it like I was forced into a stage where I had to be comfortable in the uncomfortable. And for me there was nothing more uncomfortable than the thought of leaving some place I loved and that I had dedicated my time to. And that had brought me so much joy.BethAnd I share this not just because, like for whatever reason, just to share it. I think it's because No, I know it's because that at one point in all of our lives, we we come to that place or to that crossroad where we have to get comfortable in the uncomfortable, whether it's in our personal life or our professional life.BethWe are at one point in our life going to come across something where we are forced to make a decision that we we never thought that we would make. And it is so incredibly uncomfortable for us. But the reality of it is that it's only through doing that are you able to make a change for the better. And what I learned during that period of my life was that change is okay and that it's important to not go through that alone.BethI had I had to make that decision a very personal and selfish decision. I had to make that and come to that on my own. But I leaned on the people around me that supported me and not just the people that were going to nod my head and nod their head and agree with me or go into a period of self-pity with me or like crawl into that ditch with me.BethBut people that were going to force me to want better for myself and forced me into change and and forced me to ask myself questions that I had I had been previously avoiding because they were so invested in my success and they wanted something better for me. So in saying that, I mean, you don't have to do it alone.BethLean on the people around you, find people that will challenge you and support you, find good mentors.JulieAnd.BethJust make that next change because I think this last year has been incredibly fulfilling for me. Incredibly, incredibly challenging. And I if you would have asked me this on my birthday last year about where I would be in my professional career, I don't think I would I would answer that. I'm a marketing coach. A do.JulieRight.BethAnd it's been fun and exciting. And I'm so happy. I'm so happy that I'm here.KevinWell, we are happy that you are here, but I skating part things that make me feel strange or uncomfortable, like self celebrating ourselves always makes you uncomfortable. Same thing. I mean, I remember the first time, not the first time. It was. It was the third year that Mike Lyon was like, Hey, Kevin, I think there's this thing and I think you could come work with me.KevinAnd I was like, at the time I was 32 years old, I was running to homebuilding divisions for NPR. I had stock options that were worth millions of dollars. And Mike's pitch was, take a 70% pay cut and come work with me and we'll see what happens.JulieAnd I was like.JenI have.KevinFour. I have four kids. My my wife just gave birth to our fourth. What? None of this makes sense. But again, I'm going to keep doing this for a while probably. But this conference that I went to, one of the speakers is the CEO and founder of, I think the second most profitable options trading firm of all time.KevinAnd she showed the slide like if you gave her $100 back in the eighties, you would have $3 million. Now, that's how much money her company has made for herself and her employees. And so now she started this nonprofit specifically trying to teach women how to play poker, because her argument is that women need to learn the skill sets of poker.KevinAnd to her, one of the most important skill sets is knowing that it's okay to take risk. That risk is mandatory. You you have your hand of cards. You've got to make a calculation and decision of what should I do or not do. But also sometimes you if you just fold every hand, you're never going to win. And her take as a woman was just that women are never taught to take risk.KevinAnd even in my own life, like I'm I'm definitely the Yeah, I'll just stay out of poker like just play super conservative, get that pot as big as you can and just like, hope you win by causing everyone else to die of boredom and just, like, irrationally go all in because they're just sick of sitting there like, that's that strategy.KevinBut so when I hear you talking about that story, I just to what I what I translate it to is part of it is chasing the goal that you had. And the other part is just saying like, that's too risky. But now on the other side, do you feel like it was as risky as it felt?BethNo, not at all. And I think, like I battle with the word risk slightly because I don't know if I necessarily felt like it was risky. I think perhaps a little bit it was like, okay, I just built all this. Like, am I willing to risk, like, completely altering everything I just worked for for seven years? Right? So I guess the other is there is a little bit of risk in there involved, but ultimately it came down to compromise.BethIt came down to how much of myself am I willing to compromise and what am I even living out? One of my mentors is bold. Eutelsat is also a very good friend of mine and he was the one that was like sat me down and he was like, What is your superpower and are you living it out right now?BethAnd we had like a two hour conversation actually at some after hours about what that meant. And like he just started ripping out those blinders that I had. And I think it was just that I had compromised a little bit of what my superpower was in order to fit the box of what other people needed.JulieAnd yeah.BethAnd it was it felt really good.KevinOn the psychiatrist psychiatrist couch together. So this is.JulieGreat.KevinI know you don't like the word risk, but what I think is probably happening is the fear of not getting to where you wanted to was causing you to put the blinders on in the first place.BethOh, yeah.KevinIf if if I don't put the blinders on, I'm not going to attain the level or position that I want to get to. And that's all I'm trying to say is, at the end of the day, the biggest risk that the speaker and I go back and talk to other people are look at my own life. It's like the biggest risk would have been not doing anything.KevinYeah, that's I always say that's the don't you're trying to sell someone the donut hole the cut out like not an actual small little piece of a donut but your sound the thing that doesn't exist and saying that's the problem so that's, that's the hard part about it. But taking risk is okay. And I, like any of my friends, personal friends who've been like, Hey, I'm thinking about starting my own business or doing my own thing.KevinMy answer is always do it always, because the risk is not like you're not going to die if your business dies, but you will know whether you actually want to run a business or not. You're capable or not going to do it. If death is not on the other side, it's worth trying. Now that also, like as an efficiency focused organization, which I would consider, do you convert like one of the ways I explain to people is we are an efficiency focused digital marketing organization trying to help builders get the best quality traffic for the least amount of money.KevinSo one of the things in there is like a lot of what we do is working and we might not be taking the risk for someone's money individually. So like builder A of 80 or a builder number one of 80, we might, based upon their resources and availability, might not be doing a lot of testing with them. But across all 80 builders, there's always different tests being done and that's a it's analysis of risk.KevinAnd I feel like I should just write a whole blog on maybe a series on risk because it's not talked about enough. And as a manager, we know we have to manage people. We know you have to manage a budget. Managing risk is not talked about enough or understood clearly enough and it's really, really important. It blindsides people more than missing a budget.BethYeah, I would agree. It really takes us even for this.JulieFascinating Hey online sales specialist, your D convert coach Jen Barkan here. Are you looking for guidance, structure and proven methods to help you set more appointments and create more sales than join online sales coach Jesse Suggs and myself, we are offering an intense two day virtual training experience, followed by eight weeks of training and coaching through our online sales academy.JulieThis fall. Jesse and I have been in your shoes and we teach from our direct experience and years of coaching online sales specialists just like you. This will be hands on and real world. No theory here if you're interested, don't miss this incredible opportunity to reserve your spot today by visiting d convert dot.com.KevinOC first story time. Just go the way Olivia reminded me that I want to talk about like things that we just keep repeating in our industry. And it's not really the thing. It's the it's the well, it is partly the thing. So one example would be and these are all things, by the way, I have said too, so it's not casting stones with glass houses, but I remember the very first presentation I gave at the Builders show and it PCBs.KevinI talked about a backpack on Amazon having more content than a home builders quick movement, home. That was 14, 15 years ago.KevinSo let's just get more creative. And this again, this is for for me as as well as everyone else. Let's get more creative with our examples. If we've heard an example 30 times in the last ten years as a as a presenter or someone making content, I think we should all push ourselves to keep looking for more and different examples.KevinAnd I'll give you one of mine that I've pushed, you know, so I've talked about pre-sell without fail and wrote the book and given all kinds of presentations and done it. And yet the audience and this is we keep repeating the same thing because we're like the audience hasn't heard enough and we know repetition is important. So we say it again and again, again.KevinBut I think my challenge is let's get more creative to try to find out if it's not just us. The presenter that's repeating the same thing. People have heard, but not actually finding a way to help them solve the problem. And that's why I use stories analogies is because my hope is that the person I'm telling that to can retell the story and get a similar outcome or help people's opinions or mindset change.KevinSo a lot of times builders on their on their home site maps or community descriptions are talking about, you know, faces one through 17 and all of them are on the map and they're on phase one, but they're showing everything. And so for me, the example is, you know, Apple just came out with the iPhone 15 and the 15 pro and someone tweeted immediately after, like, I'm on my way to Apple.com to order my iPhone 14.KevinCan't wait for it. It's like, no one does that. As soon as the phones announce, the only people buying the 14 are price conscious folks who probably can't afford or wouldn't buy a 15 anyway. But it would be as insane for Apple to put on their website iPhone. I mean, I can do it now. I can. I can project into the future the iPhone 17 coming September of 2025.KevinYou would never, ever, ever see that on Apple's website because you can't buy it yet. And certainly in the process of launch in neighborhood there's there's a period where you're going to put that community out there and you can't buy it because you're building that list. But Apple knows how long they need to build their list, and it's about 2 to 3 weeks from the time we say it's here to the time that you can go online and order it.KevinThey figure it out through probably millions of dollars and out. And, you know, tons of research that that's the only window they need to have. So you got to figure out what your window is. But you don't need to communicate years or decades in advance. You're going to have Homesite 2312 available at some point. So just let's get creative because if if the industry isn't solving that problem, we can go back to content around the backpack if we have to.KevinBut the more interesting question that I think our whole industry needs to start thinking about is what are the barriers? Because the barrier is not anyone I talked to. I don't know if you two are talking to people, but I haven't heard anyone say no, we've got enough content on all of our stuff, like I'm good with it or pictures are all awesome, our descriptions are great.KevinNo one's happy with the content they have. So what's the real problem? And we keep pointing the finger. This is going to get me excited. We keep pointing the finger at marketers and. If you're interacting with marketers on a regular basis, you know, the problem is not that the marketer doesn't want the content. Maybe, and this is why I'm so big on high mark as a potential solution for this in our industry.KevinYou know, this is it. Them and Mark and Beth are doing a presentation at the summit Higher understands that the reason we have crappy content is because people who aren't marketers are constantly changing the product with your regard and no care as to whether we have content just made content. There's just like this little hidden space in every home building company where for people who have no connection to consumers or marketers are coming up with all these new things and changing stuff all the time and like, yeah, just figure it out.KevinJust figure it out. Like that's the freaking problem. And using it addressed not how to hire a photographer. Did you know that you can get renderings that like for it's such baloney. That's not the problem. The problem is that there's these other morons changing things too often that no one's asking to be changed. Like if they're How often?KevinHow often do people redesign cars?JulieRight.KevinIt's usually on like a three year, 3 to 5 year thing, and there's little micro changes in between. They don't and they don't have 45 different cars available at Toyota to go buy for each. Kevin And then we're going to show Toyota's car car selection tool and they're like, this is amazing. Look what it can.JulieDo because there's only seven different.KevinCar types.JulieYeah.BethThere's like five is from.KevinThat's why when NPR bought Heartland and they we had 45 different floor plans and they said no, you can have 12. And after the initial freak out of that's not possible. We'll never sell another house again. Everyone's going to want something we don't have. I got so freaking excited as a marketer because thinking of of, okay, I'm going to defend my budget.KevinI'm going to keep that same amount of money. But now I can develop content around 12 floor plans instead of 45.JulieYeah.KevinIt was like Angels started singing. It was, This is going to be the most incredible thing ever.JulieMm hmm. Yeah. So look for.KevinLook for what's causing things not to change. Not just telling the people that it needs to change. Please.JenI literally just had this conversation with a builder yesterday, and you were not on the call because I asked them what is because they're overloaded? What is eating up your time right now? And that's what that's what it was. That's what I want is this.KevinFor people in a room somewhere making changes without talking to anyone?JenYes. And all they're doing is updating floorplans and rendering and all this. So it's just funny that you say that because I literally just had this conversation with someone yesterday.JulieYeah, well, and.KevinI mean, at Idol, they have collaborative teams that work on such things at Style Craft, where you were both they have collaborative teams. Yeah. Cross department teams that work on this things. Yeah. But so many builders I interact with, I'm like, who does this stuff?BethBut it was still a problem like.KevinSteve in accounting.JulieCommercial. Oh, okay.KevinSteph, thanks.BethThanks, Steve. No, I mean, it would still problem though. I mean, we had a huge group of us coming across, like you said, from all different departments coming together to make these decisions with the changes that were still happening so often that I had to just eventually put my foot down and saying, I'm not changing it until this is an issue or I have this many changes or whatever, or if we're making this many changes, I need this to be the process that we follow because there's just no way that as a singular person or in our case, two people, that we're going to be able to maintain content across 40 communities with 40 differentBethfloor plans, with 40 different variations of things happening, like that's just that is outside of the realm of reality.KevinAnd there are answers coming. And here now to do it better and differently, one from other industries, two from products like High arc. And this is I mean, again, if you're listening and you're coming to the summit, you're going to hear it. It's not like you're going to not hear this talk.JulieBut yeah.KevinThere are ways to get what we want and need.BethAnd there's ways to go about the changes better, which again, I don't want to say too much about because we'll talk about at the summit and I have a blog post that I finally wrote a blog post and Julie edited it, shout out Julie. That is about different ways that we can go about making changes that are planning, planning things out.BethBecause I don't think that as an industry we're doing it the most efficient way.KevinNo, no, not at all. All right. First up from the news, will the mortgage rate spread narrow or not? That is the question from first imdb.com And this. Remember, I went on a tirade about like if you're a marketer trying to ignore what interest rates are and how they are determined, all that stuff, it's time to go to school.KevinBy the way, that was my actual story. I got distracted. I didn't share my story time, but one of the notes that I wrote down was Bill Gurley, a prominent investor venture capitalist, said that the idea of professional research no longer exists for most people, meaning when your teacher in school assigns you to do a research project on, you know, the Pyramids of Giza, you either lie and makes things up or today use GPT, or you go and read books, watch documentaries like you can see in this information.KevinAnd yet the concept of professional research done outside of work hours is like, Are they paying me for news? I mean, I don't know, maybe you just want to find the answer or learn me because it's going to make you better, which will eventually pay you more because you are better. But it kind of goes along with this is a continuation of that rant from previous episode.KevinAnyway, so this is an example of me. So I, I see this article posted in my first reaction as I've spent 200 hours learning about mortgage rates and how that determined all the rest. I don't need to read anymore on this topic, but what the heck, I'm stuck for 2 hours on a plane that's not taking off. So I'm going to read the article.KevinAnd essentially what what the author argues is that one of the things that we're not thinking about that will keep rates higher for longer is the fact that rates being higher, where most people think they're like everyone's dating the rate, right? Everyone's waiting to refi. And one of the things that causes rates to be held higher is the belief that people are going to pay off their loans early.KevinSo if I'm buying a mortgage backed security that's supposed to be full of loans that are 7% for 30 years, what's the likelihood that those loans go for the entire 30 year period and aren't paid off early if rates go back down to five? Right. All those are gone. And so that risk of loans being that's a negative thing for an investor to have loans paid off early.KevinAnd because of that negativity, there's extra costs being that then raise the rate because of that thing. Like I had no idea that that was part of the calculation, but it makes sense now. The inverse is also true on a coaching call this morning and the builder said, Yeah, you know what? We've noticed that buy downs are becoming less expensive for builders or this builder in particular.KevinWhy would that be? Because the inverse is also true. That's why I love learning stuff. It gets me so frickin excited. The inverse is true. Why would a buy down be less expensive? Because what's the likelihood that, yes, I am going to charge the builder money to buy down the rate? What if now that customer is going to get a 4.75% loan?KevinWhat's the likelihood that they will carry that loan through to maturity? It's higher because if rates go down to six or five, they're not redoing that loan. So they were saying, you know, it still has three and a half, 4%, but it's used to be seven to buy that down. So it just never pays to continue doing professional research because it's just always insightful to me when I learn something new.KevinIt makes me excited.JenAnd this article is worth reading because I do not get quite as excited as Kevin on all of this. But this one, when I read it, it was it did lay things out in a way that it was like little light bulbs went off and helped explain it. So if you're also struggling to make sense of all of this, this is a good one to go and.JulieClick on and.KevinRead again because people will see something or say, Kevin's, you know, just a mad old man. No, I'm not saying you have to understand it. I'm saying stop trying to not understand it. That's all I'm saying. Like, keep trying to understand it. Don't just say huh.BethFind new ways to explain what's happening in the industry other than the backpack.KevinYeah. All right. From Redfin.com, one in ten home sellers who found this one, by the way, they deserve a price because this one love this one. One in ten home sellers are moving because they're being called back to the office. We haven't found this article.BethI'm looking, but.JulieI don't see I'm.KevinGoing to default to.JulieFriend. Thank you.KevinOkay. Good job, Olivia.KevinReturn to office. Mandates are forcing some people to choose between selling their home at a loss or losing their job and turn it into a rental. Potentially. Roughly 20% of surveyed sellers say they're moving due to safety, crime concerns, a desire to live somewhere more aligned with their social views and or lower taxes. But 10% said they're moving because they have to go back to the office.BethI mean, it goes back to I think it's an interesting, like granular data point of like because they specifically because they have to go back to the office, because we think about like relocation and things like that. And it says, oh, my work is moving me. But in this case, like, no, your work is forcing you to actually come in and now you need to live closer.BethIt kind of Did you see the Post from the New York Post article about the project by EIA in Montgomery County, Maryland? It almost makes me think about that a little bit because like they are doing a project that allows for lower income people to instead of doing that, the 10% or whatever, they increase it to 40% of lower income in this building.BethAnd they are trying to increase the amount of available housing in a safe area that allows for us a closer commute. And the example in the article of someone who lives in that building is an individual who's like, I think she was like a nurse or a educator or something like that. I'm sorry, I can't remember what my head but she because this became available to her, her commute cut down from a 45 minute commute to a ten minute commute.BethNow, for a little bit of perspective, even 45 minutes in the Montgomery County area. So anywhere around the greater D.C., Baltimore metropolitan area, 45 minutes is a win. So for her to be able to have 10 minutes of a win is is gigantic. And so these people that are are now trying to get to work and having to go to work every day and they're just trying to get closer.BethThey need to get closer. And it goes back to their need to move because their life is requiring them to.KevinYeah, remember, that's the fifth of the five days displacement that causes people to need to find a new home. And we're seeing this you know, we work with builders, I think, in 40 different states. And remember, if it's 10% in the survey that means in some markets it's lower. And in some markets it's higher. And one of the places they reference here is Boise, where two people work for the same employer.KevinIt sounds like to me it's Facebook or Meetup, but they're being told that they both have to come to the office three days a week or lose their jobs. They're probably gonna have to take $100,000 loss in their home in Boise And the home that they are going to end up buying in Seattle is going to be much smaller.KevinSo you just think about those markets. San Antonio is a relocation for remote work, heavy market. Boise was a big market for that. Northern Colorado. Some of these start to make sense. Now the question is, is this going to be it's going to be positive, you would think, for Seattle. And just because there's there's not still a lot available in Seattle from the from the used home market so for for prices in the market so people are being forced to move back to I think it's going to continue to push them higher.KevinYou know super interesting article. Thanks, Olivia, for finding that one. And you did this one I think from CNBC econ. Higher mortgage rates continue to impact the housing markets. Danielle hill, realtor.com chief economist this was you right, that found this one?BethNo, this is shout out, Becca.KevinOh, okay. Okay. Good job.JulieHere.KevinBut this is a video, so I don't know how to go into more of it.BethWe'll have to just embed the video into the show notes now.KevinWell, time out. We'll just pick a different article. So it's like we can't put articles that are videos and. Sorry, that was. I should have thought that one. But we got to we got to be able to talk about it. All right. Next up from Pro Builder AECOM, where is the housing market headed this fall with buyers and sellers glued to the sidelines of a high priced undersupplied housing market, experts weigh in on what's to come.KevinWhat's to come?BethMore of the same.JenThat's one thing. Those were kind of wild. You said, I don't think it's going to get any better, but I don't think it's going to get any worse because it can't get any worse. Number one, don't jinx us. Number two, we've seen it get worse. You know, we've seen it worse than this. So I was shocked by that vote.JenI thought that was a little.KevinYeah. And promote our links to Realtor.com or the full article is we'll put that link in the show notes. But remember, they're talking about the housing market, meaning residential in its entirety. So when they say I can't get much worse, they're talking about existing home, the number of existing home transactions that are occurring. Remember, prices are not bad.KevinIt's the number of homes that are are transacting that he's talking about being so bad.BethAnd guess who's still the bright spot?KevinYeah, I mean, what's the saying? I don't know if we can, but, like, tell this person in a room full of short people.JulieBecause.KevinLike, Yeah, I mean that's the thing that kind of it does affect my mental health a little bit. When people say, again, I'm talking to people not from our industry directly all the time who are like, Oh builders, man, this is just got to be like the best thing ever for them. They're loving now. There are we do have to, to working with who are having their best months ever.KevinYes but there are also a lot of builders who are, you know, eking by hitting their sales goals. Profitability is okay. But again, they're like, this is this is just infinitely harder than it used to be. And then going into the fourth quarter, it's like, oh, man, I really I'm not excited for what we're going to have to ride through here.KevinSo, yes, it is a bright spot in terms of, I would say availability of housing. Yes. So if you if you wiped builders off the map, there were no builders. The whole housing market would be you know, I think the kids say left.JulieLike.KevinSo homebuilders serve a really important purpose and we are there. But the costs of doing business for builders are not improving as fast as we wish they would, which means affordability is still a challenge.BethYeah, and while it's true that it remains market dependent, I think the builder to builder, it's also really interesting to watch. I don't know if you all have seen this, but we had a brief conversation of the doers versus the thinkers. And then there's the people that can think and do simultaneously, which is a magical little unicorn that everyone should have within their organization.BethBut it's a matter of like there's people that are in markets that are still doing well, but they just haven't gotten it right from the builder side because they're not sure how to take advantage of a market where they all where they are the tallest person in the room. They're not using the right messaging. They're not using the right messaging at the right phase of the funnel.BethThey're not getting creative in what they're doing. They're just riding the coattails. And then something blips and they're like.JulieOh.BethWhat do I do with my hands? And it's interesting.KevinYeah, And I love how it ends, actually. This is who is still buying homes today. The answer is you have to purchase a home. And I think Rob Hahn, who's another one of our speakers at this year's event, I think he coined the term the four D's, which were diamonds, death, diapers and divorce. I think we added the fifth D, which is displacement, which kind of talked about what the article terms of having to move back to a different physical location or move physical location.KevinThat's the only reason people are buying. It's not because that there's a red tag clearance sale going on. They're already in the market and that will potentially steal market share if you do that, right. But there's a lot more people being created by that activity. All right. Our favorites. Things we love and things we hate. Let's just rename it that next time.KevinOlivia. Things we love and things we hate. Anything is up for grabs. What do we got today?BethI hate unpacking.KevinAll unpacking. Okay, tell us more about that. Why do you have so much stuff that's you.JulieThat's a.BethGreat question. And we keep purging. Julie and I were just talking about how like one of the beauties of moving is the ability to like it's a forced spring cleaning. And so you, you get to purge like I am still throwing things away left and right. And we did that prior to moving. But you know, it is just can I just can like all the boxes magically just, you know, like Mary Poppins into their place because that would make my life really look a lot easier right now.KevinYeah. It's I love talking about it because we went we're now done with it. Yeah. The whole mental connection that you have to your house and the things that you have to start thinking about again that you stop thinking about at your old house. There's all this emotional energy that's spent, intellectual energy that's spent for moving. What's the physical?JulieYeah, yeah.KevinBlood sucking leech like reality of unpacks in cardboard boxes. Yeah, It's not a good combination. Okay, that's good. You can hate that. Julie, What about you?JenWell, this might be embarrassing. I don't know, but I've been listening to a new podcast, and it's John Delaney, and it's like the old school, like somebody calling in and asking for advice, like, Oh, my God. Like, yep. Or he's it's. That's what we should do, counselor. Guys, I'm like, I'm fast. It like I'm obsessed with it right now.KevinThat's what we should.JenI don't know if it's cringing or where people really. Why don't you listen? But I know I love in it I'm into it right now.BethMillennial need watched or listened to Love Line like let's be racy.JenIt's not racy like that. It is, but it's like just any kind of it gets like a little mini counseling session. And so that has what I've been listening to lately.KevinThere is a gentleman I can't remember his name, but it was on Redwood Studios, AM talk radio, and every day he would take like 3 hours of calls and he would play solitaire. So you'd hear him shuffle the card. Sometimes, like I've always answering people's questions, but every like nine out of ten answers or get a lawyer, he would call them questions and he would ask them on a question.KevinQuestions like, You know what need you need to do is get a lawyer. And this guy made a career off of telling people to go get legal advice. Now, is is.JenThis once more, go get a counselor like you need trauma counseling.KevinSo this is like real life crime podcasts. This is I haven't killed anyone yet, but I'm thinking about it.BethYeah, Yeah Yeah. Is it like a little touch of a Reddit thread? Am I the ahole?JenBecause, like, sometimes that's all I hold.JulieMm hmm. Yeah.KevinMine is a podcast recommendation that I got from another podcast that I listen to called a compound in France. It's a stock market, one most of you shouldn't probably listen to it, but acquired is the name of it and they are, let's see, 3 hours, 4 hours, two hour. They're really long podcasts on a single company kind of giving there.KevinWhat they do is they go and they read 8 to 10 books on a topic that interview people and then it looks like twice a month they do these three hour summaries in audio format. And it's I mean, it's it's all LVMH, the NFL, Nintendo.BethQualcomm, Marvel one or the.KevinAmazon, of course, Altimeter, Sony, Peloton, FDX, Standard Oil like that's a really old company. Sometimes they do multiple parts, but it's one of those podcasts where you don't. I don't feel compelled to listen to all of them. But if there is a company that I really think does something well or I use like my own life and I'm curious about the background, it's just a really great it's like in between an audio book and a podcast, typical podcast in length and complexity.JulieOh, that's fun.BethI'm already Google, right?KevinYeah, that'll do it. Wait. Oh, you have another one, Beth, you want to complain about? Can you have something positive?BethYeah. Seriously, I just love the. I hate this way. No, the positive of our houses. I'm so like, by the time you guys see me next, next week, Monday, I should be in my office, in my new house, and I'm obsessed with the color that we painted it. And it was a little bit of a risk going back to that word, Kevin But it's a ripe olive by Sherwin-Williams.BethIt's a deep, moody green, and my crown molding is painted it. My doors are painted it, my walls are painted it, my panel, it is the whole office is this deep, moody, green, and it has a vibe. And I'm.JulieObsessed.KevinSo you like cozy, like cave? Kind of like it's not going to be dark. No cream.BethBut yeah, it has. And it has has. The ceiling is white and the floors are white. Okay, So like, there's a balance, but I don't know, I just it gives that feeling of like an all leather bag.JulieYeah.KevinIt looks like you should be signing the docket. Like the Declaration of Independence. Yeah.BethBasically, I need a portrait of George Washington.JulieOn the wall.KevinNicole, I learned something from my son, Hayden. He's in fifth grade, so he has to do a report on a president.JulieMm hmm.KevinAnd you could be lying to me, so don't. Don't at me. He's. And he got second choice, I think, to pick any president you want to do. And he picked Grover Cleveland.JulieOkay, Now.KevinEither one of you know any interesting information about Grover Cleveland?JulieNo. Nope.KevinNo. Apparently, allegedly he is the only president to serve two terms that were nonconsecutive.JulieMm.KevinHe was both the 22nd and the 24th president of the United States and had an incredible mustache.BethHe did that. That is true.KevinOh, all right. That's actually it. We're done now. The show is over. Have a good week. We'll see you next time.JulieBye bye. The post Ep 303: Things We Never Need To Say In The Industry Ever Again appeared first on Online Sales and Marketing for Home Builders - DYC.
Ren DeStefano lives in Connecticut, where she was born and raised. When she's not writing thrillers, she's listening to true crime podcasts and crocheting way too many blankets. Learn more at laurendestefano.com and follow Ren on Instagram (@laurendestefanoauthor). How I'll Kill You is her most recent novel. How Do You Write Podcast: Explore the processes of working writers with bestselling author Rachael Herron. Want tips on how to write the book you long to finish? Here you'll gain insight from other writers on how to get in the chair, tricks to stay in it, and inspiration to get your own words flowing. 90 Days to Done: http://rachaelherron.com/90Rachael Says Plan! Plan your writing with Rachael and GET IT DONE! http://patreon.com/rachaelHow to Publish in Today's Market: https://rachaelherron.com/publishJoin Rachael's Slack channel, Onward Writers: https://join.slack.com/t/onwardwriters/shared_invite/zt-7a3gorfm-C15cTKh_47CEdWIBW~RKwgRachael can be YOUR mini-coach, and she'll answer all your questions on the show! http://patreon.com/rachael Join my scribe of writers for LOTS more tips and get access to my 7-minute video that will tell you if you're writing the right book! Only for my writing community! CLICK HERE:➡️ How to Know If You're Writing the Right Book - https://rachaelherron.com/therightbook Hosted on Acast. See acast.com/privacy for more information.
In this episode, Tom Hunt interviews Bill Macaitis, a successful B2B marketing expert who has worked with big names like Salesforce, Zendesk, and Slack.
Toni Bator is a certified Neurodiversity & Positive Psychology Coach who specializes in enhancing wellbeing and performance for professionals and leaders by addressing stress management, resilience, and burnout prevention. With a diverse client portfolio spanning global industries such as IT, healthcare, finance, and more, Toni has coached luminaries at companies including Slack, Salesforce, Amazon, and Planned Parenthood.As a member and speaker of the Stability Network, she champions mental health de-stigmatization and offers Positive Psychology and Well-Being Coaching. Holding certifications from the ICF and the College of Executive Coaching, and with training in neurodiversity, she provides holistic coaching that creates ripple effects across client's lives. With an MS in Organizational Leadership and a BS in Psychology, her commitment to service is exemplified through affiliations like the Asperger/Autism Professional Coaching Association.She is also partnered Spring Health and BetterUp as a contract wellness and care coach, as well as Positive Psychology Coaching and Diversity Institute, and the Asperger/Autism Network to empower thriving. Today's topic is: How to Create an Inclusive Environment for Neurodiverse Populations.Resource: https://www.tonibator.com
My guest today, Caspian Turner, helps me answer that question and shows us how you can take some easy steps to solve the problem for yourself. I want you to be more a part of 'The Business of Fun'. What does that mean? Send me your questions about strategy: Is there an issue you are constantly struggling with? Is there something going on in your business that you don't think people are paying enough attention to? Do you feel like your organization is in danger of failing because everyone is always running around putting out fires with no focus? Send me those questions. You can email me: Dave@DaveWakeman.com You can DM on LinkedIn or Twitter. You can send me a letter, my address is on my website. You can even send me smoke signals or carrier pigeons. Just get me your questions. I'll take the best ones I use them in future episodes of the podcast. You can also see my handy, dandy list of new ways to work with me right here. I've gone all the way by allowing Apple Pay! If you know someone that is asking questions about strategy, share 'The Business of Value' with them. If you have a friend in sportsbiz, theatre, or other live entertainment...share this podcast episode with them, obviously, but you can also share 'Talking Tickets' with them. I offer some good ideas. Join in the fun in the 'Talking Tickets' Slack Channel. Because I'm sucking on my own exhaust here, I've set up a strategy Slack as well. I want you to always be able to find me and with all of the changes to the algorithms and such. There's no better way to do that than by setting up our own community.
Week 2 was surprising for most Seahawks fans after their performance against the Rams in Week 1. Let's talk about reactions from the crew days after the game, answer patron questions, and look ahead to the Panthers game on Sunday afternoon. Remember to subscribe and toggle the bell icon to never miss a show. Go Seahawks. Follow us on Twitter! Brian Nemhauser: @hawkblogger Evan Hill: @EvanHillHB Nathan Ernst: @Nathane11 Jeff Simmons: @realjeffsimmons Dayna O'Gorman: @DaynaOG Real Hawk Talk: @realhawktalk Support the show on Patreon & get access to our private Slack channel: https://www.patreon.com/hawkblogger
TroytlePower Presents: The Power Play-Throughs Podcast, with TroytlePower
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00:00 - Intro 05:25 - The Game That Was: UCLA Defeats NCCU13:30 - How Do We Feel About the Bruins After the Non-Con?32:38 - The What's Bruin Symposium35:48 - The Game That Will Be - UCLA at Utah48:19 - Michelle Bodkin (@BodkinKSLsports) from KSL Sports Talks About the Utes1:11:21 - Predictions - LET IT ALL HANG OUT!1:26:30 - Listener Feedback1:38:27 - What's Bruin With YouEnjoy the What's Bruin Show Network!Multiple shows to entertain you on one feed:Support WBS at Patreon.com/WhatsBruinShow for just $2/month and get exclusive content and access to our SLACK channel.Call the What's Bruin Network Hotline at 805-399-4WBS (Suck it Reign of Troy)Get Your WBSN MERCH - Go to our MyLocker Site by Clicking HEREWhat's Bruin Symposium - A conversation about all things Bruin over drinks with Bruin Report Online's @mikeregaladoLA, @wbjake68, Jamaal (@champspapa1015) and Bill.Subscribe to the What's Bruin Symposium at whatsbruin.substack.comEmail us at: whatsbruinshow@gmail.comTweet us at: @whatsbruinshowThe B Team w/ Michael Hanna - Sobering UCLA TalkThe BEAR Minimum - Jake and his Daughter Megan talk about student life and Cal Sports during her first year attending UC Berkeley.Subscribe to The BEAR Minimum at thebearminimum.substack.comEmail us at: wb.bearminimum@gmail.comTweet us at: @WB_BearMinimumWest Coast Bias - LA Sports (mostly Lakers, Dodgers and NFL) with Jamaal and JakeSubscribe to West Coast Bias at wbwestcoastbias.substack.comEmail us at: WB.westcoastbias@gmail.comTweet us at: @WBwestcoastbiasWe are also on YouTube HEREPlease rate and review us on whatever platform you listen on.
Throughout the fourth season of Theory and Practice, we explored emerging human-like artificial intelligence and robots. We asked if we could learn as much about ourselves as we do about the machines we use. The series has covered safety guardrails for AI, empathic AI communication, communication between minds and machines, robotic surgery, computers that smell, and using AI to understand human vision. The most recent episode with Google DeepMind's Dr. Clément Farabet illuminates how computers might demonstrate understanding and reasoning on par with humans. In the final episode, we reflect on investing in artificial intelligence's future with the leader of GV's Digital Investing Team, Dave Munichiello, who has a long-standing history with AI and robotics. Dave was an early technologist at Kiva Systems, purchased by Amazon and ultimately becoming Amazon Robotics. Over the past decade-plus at GV, Dave has been leading investments across two major categories: Platforms Empowering Developers (GitLab, Segment, Slack, RedPanda, etc) and Platforms Powering AI Systems (Determined, Modular, SambaNova, Snorkel AI, etc), along with others. Dave's first AI investment, Lattice (bought by Apple's Siri team) was seven years before the hype of generative AI. We asked, from a seasoned AI investor's perspective, where does AI hold the most promise? To answer this, Dave returns to the themes we've investigated over the last eight weeks — including AI trust and safety, which Google Health's Greg Corrado raised in the first episode. Together, we explore how AI will change how we work, the nature of jobs, and how an investing team with a culture focused on having more questions than answers is well positioned for AI's future.Dave rounds out the discussion with a picture of how artificial intelligence, with real-life use cases, will move research lab theory to real-world practice. He also walks us through his hopes for AI, including a world where humans and computers exist as co-pilots.Ultimately, Dave shares an optimistic and rational view of AI's future. “AI has the potential to democratize the very creation of technology," he reflects. "With AI-assistance, folks across the country will no longer need to rely on software programmers to solve everyday digital problems – they'll be able to create these tools themselves. That is incredibly exciting, and I'm honored to be a part of that journey."
Today's episode is a conversation we recorded with writer and essayist Meghan Nesmith back in May. We'd been emailing back and forth about the big things -- parenting, writing, work, life -- and decided we wanted to just sit down and hash things out in real time. What are we doing here? What should we be doing? What is the value of work -- emotionally, materially? We don't come up with any answers, but it felt good to connect. We hope it feels good to listen and think about it too. Meghan is a writer, editor, and obsessive living and working in Boston. She writes about motherhood, relationships, mental health, culture, and the boy band formerly known as One Direction. You can find her work online and in print in Man Repeller, The Globe and Mail, The Guardian, and more. As a content marketer, she's worked with brands like Westin-Marriott, Slack, and Knixwear. You can find out more about Meghan at meghannesmith.com. As always, we'd love for you to take a minute to rate and review us in your podcast app, as this helps other listeners find the show. Visit our website, marginallypodcast.com, for complete show notes and to get in touch. Find us on Instagram @marginallypodcast. Theme music is "It's Time" by Scaricá Ricascá
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the biggest myth in PPC is right now? Or what myth do you hear about the most? Q2 How do you combat PPC myths when clients or stakeholders bring them up? Q3 What myth(s) do you think platforms put out there? Are these myths more difficult to bust? Q4 If you had to choose one myth you could wipe from existence, what would it be and why? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message
TroytlePower Presents: The Power Play-Throughs Podcast, with TroytlePower
Social Media:See everything TroytlePower related by visiting this page!Follow the show on Twitter at @TPPTPPTPwTP or follow Troytle directly at @TroytlePower!Support the show, hear episodes early, get bonus content, and even request specific episodes by checking out the Patreon Page!Check out The Power Play-Throughs Podcast on Youtube for video versions of some episodes!We Can Make This Work Probably Network:Follow the We Can Make This Work Probably Network to keep up with this show and discover our many other podcasts! The place for those with questionable taste!Join the Probably Work Discord!ProbablyWork.comTwitter, Facebook, Instagram: @ProbablyWorkEmail: ProbablyWorkPod@gmail.comGeek to Geek MediaFollow Geek to Geek Media to join our community in geeking out about the things we love.Join our Slack or Discord!GeekToGeekMedia.comTwitter, Instagram: @GeekToGeekMedia
Our 137th episode with a summary and discussion of last week's big AI news! With guest host Jessica Dai. Check out her Reboot publication! Read out our text newsletter and comment on the podcast at https://lastweekin.ai/ Email us your questions and feedback at contact@lastweekin.ai Check out our sponsor, the SuperDataScience podcast. You can listen to SDS across all major podcasting platforms (e.g., Spotify, Apple Podcasts, Google Podcasts) plus there's a video version on YouTube. Timestamps + Links: (00:00) Intro (01:37) SuperDataScience podcast ad Tools & Apps (02:32) Salesforce launches AI assistant across its apps including Slack and Tableau (06:06) Roblox's new AI chatbot will help you build virtual worlds (09:22) Bybit debuts AI-powered ‘TradeGPT' for market analysis and data driven Q&A (11:14) China's Ant Group unveils finance AI model as race heats up Applications & Business (13:24) TSMC warns AI chip crunch will last another 18 months (16:50) Even AI Hasn't Helped Microsoft's Bing Chip Away at Google's Search Dominance (20:05) OpenAI will host its first developer conference on November 6 (22:54) AI reading coach startup Ello raises $15M to bolster child literacy (25:71) Nasdaq gets SEC nod for first exchange AI-driven order type (27:17) NVIDIA Adds New Software That Can Double H100 Inference Performance Projects & Open Source (30:10) Meta Platforms reportedly building open-source generative AI system to rival OpenAI's ChatGPT (34:13) Indian Developers Top Hugging Face Leaderboard with GenZ 70B (38:31) Supporting the Open Source AI Community Research & Advancements (40:31) Artificial intelligence allows paralysis patient to speak for first time in 18 years (45:42) Efficient Benchmarking (of Language Models) (49:31) Online AI-based test for Parkinson's disease severity shows promising results (52:52) Scientists used machine learning to perform quantum error correction Policy & Safety (56:18) Tech leaders including Musk, Zuckerberg call for government action on AI (01:01:32) US court rules that artificial intelligence generated artwork cannot be copyrighted (01:04:00) 2 Senators Propose Bipartisan Framework for A.I. Laws (01:05:47) Transcript: US Senate Judiciary Hearing on Oversight of A.I. (01:06:02) U.S. Copyright Office Invites Public To Comment On AI Synthetic Media & Art (01:09:10) Venice Film Festival 2023 Is Cinematic AI's Coming Out Party (01:13:52) Revolution Software is using their own AI technology to remake Broken Sword (01:16:24) As his Kickstarter passes $1.3M, publisher defends Terraforming Mars' generative AI art: ‘It's too powerful a technology' (01:17:23) Outro
In this episode of Disguised Coverage, Anthony is joined by Locked on Commanders host David Harrison to detail Bills vs Commanders & break down the pieces that will matter most. Anthony then breaks down who and/or what has seen their stock rise or fall after Week 2. Advanced metrics, game film, structural analysis, and more!0:00 | Opening Thoughts1:58 | Insight into the Washington Commanders w/ David Harrison 25:10 | Breaking down the Washington Commanders defense52:32 | Breaking down the Washington Commanders offense1:09:29 | Kaiir Elam vs Christian Benford vs Dane Jackson1:26:17 | Game Film - Stock up for Sean McDermott, Christian Benford, & Matt Milano1:45:51 | Stock Up - The Buffalo Bills run game, Dalton Kincaid, & Gabe Davis1:50:27 | Stock Down1:51:53 | Closing ThoughtsPresenting Sponsor - One Pie Pizza https://www.onepiepizza.com/ Tell them Cover 1 and Disguised Coverage sent you!!Follow on Twitter: https://twitter.com/Pro__AntOne Pass Premium Membership - https://www.cover1.net/onepass/Cover 1 would love to hear your thoughts on this topic and the show in general. Comment below and let us what you think! -Don't miss out on our PREMIUM CONTENT-Access to detailed Premium Content.-Access to our video library.-Access to our private Slack channel.-Sneak peek at upcoming content.-Exclusive group film room sessions & much more.SIGN UP HERE: https://www.cover1.net/premium-content-plans/Thank you for watching this video, we can't do it without the support of our fans. If you have any ideas for content you'd like to see from us, comment below. -DOWNLOAD THE COVER 1 MOBILE APP!► Android: https://play.google.com/store/apps/details?id=com.coverapp► iOS: https://apps.apple.com/us/app/id1532587486► Subscribe to our YouTube channel - https://www.youtube.com/channel/UClL6eJS1s8xmRoYRQbYgxQQ?sub_confirmation=1► Subscribe to our Cover 1 Network channel - https://podcasts.apple.com/us/podcast/cover-1-sports/id1370162953 -Cover 1 provides a multi-faceted analysis of the NFL and NFL Draft including Podcasts, Video blogs, Commentary, Scouting Reports, Highlights, and Video Breakdowns. NFL footage displayed is not owned by Cover 1. - Follow Us HereTwitter: https://twitter.com/Cover1Instagram: https://www.instagram.com/@Cover_1_Facebook: https://www.facebook.com/Cover1NFL/Official Merchandise:https://teespring.com/en-GB/stores/cover-1The Cover1.net website and associated Social Media platforms are not endorsed by, directly affiliated with, maintained, authorized, or sponsored by the NFL or any of its clubs, specifically the Buffalo Bills. All products, marks, and company names are the registered trademarks of their original owners. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder of their product brand.
#229: When Kubernetes was first released in September 2014, the only way we could get applications installed to the cluster was by using kubectl apply and big, ugly YAML files. Since that time, many tools have been introduced to help manage application installation into Kubernetes clusters. However, no matter what tool you are using in 2023, under the hood, we're still just submitting those big, ugly YAML files to the Kubernetes. Once you realize this, things become much clearer. In this episode, we take a stroll down memory lane of how it all started and what you should consider doing today when creating (or maybe not creating) the YAML files for your application. Today's sponsor: Save 25% on your first Barbaro Mojo order using the code "DevOps25” https://barbaromojo.com/discount/DevOps25 YouTube channel: https://youtube.com/devopsparadox/ Books and Courses: Catalog, Patterns, And Blueprints https://www.devopstoolkitseries.com/posts/catalog/ Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/ Slack: https://www.devopsparadox.com/slack/ Connect with us at: https://www.devopsparadox.com/contact/
What is your designer archetype? Are you a generalist, strategist, researcher, architect, artist, author, or design operations person? How does knowing your archetype help you progress in your career? We discuss these archetypes and more in this episode of the AIGA Design Podcast with our guest Steven Steiner. Steven Steiner is a Career Coach for Designers who helps them get what they want next with the right levels of industry knowledge, rigor, and moral support. Steven's career achievements include 15+ years as an award-winning designer, manager, and educator. He's held roles in-house, start-up, and agency teams for international and regional brands where he delivered results for TV, kiosk, responsive web, and mobile experiences. Now, he wants to help YOU reach YOUR career goals. Visit careercoachfordesigners.com to learn more about how Steven can help you right now and join the Career Community for Designers that he hosts on Slack. Connect with Steven on LinkedIn: https://www.linkedin.com/in/stevensteiner/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/aigadesign/message
In this episode, we explore the essential fundamentals of successful sales with expert guest Matt Wolach. Matt shares his insights on the timeless practices that underpin effective selling. Discover practical tips for building strong client relationships, honing your communication skills, and closing deals with confidence. Whether you're a seasoned sales pro or just starting out, this episode offers valuable lessons to elevate your sales game. Tune in to learn from Matt Wolach and master the fundamentals of sales for enduring success.SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...YOUTUBE ► https://www.youtube.com/channel/UCVUh...THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin
“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we're diving into a handful of relevant topics for small business owners, especially those in the marketing and e-commerce spaces.In this episode of Ask Jason Live, we dive into a question that hits close to home for Jason: managing a business with a new baby in the mix. It's a topic many business owners can relate to. Managing a business with a new baby at home is a personal journey that requires careful prioritization and alignment with your core values. Jason's experience offers valuable insights into finding the right balance between business and family life.Topics Covered Discussion about using video ads vs. images for Facebook ads: [00:43]Importance of testing and account-specific strategies for ads: [01:28]Advice on essential business software: [04:53]The significance of QuickBooks and accounting software: [05:02]The role of Slack in team management: [05:34]Resistance to moving clients to Slack and its benefits: [07:12]Handling work-life balance with a new baby at home: [09:32]Prioritization and the adjustment to family needs: [10:29]The importance of strategic growth over rushing: [13:04]Want to work with Jason one-on-one? Click HereConnect with Jason PortnoyWebsiteInstagramTikTokLike the episode? Watch and support us on YouTube.Visit us also on Apple Podcasts! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!
We don't like iPad keyboard interactions, Discord or Slack, or the iPhone colors. But we love our listeners.T2 is now Pebble.Apple has discontinued the MagSafe Battery Pack.But they still hope to some day sell you an AirPower charging pad.Post.news now has an app, if anyone cares.Elon Musk says Twitter will have to start charging a subscription.If you want to help out the show and get some great bonus content, consider becoming a Rebound Prime member! Just go to prime.reboundcast.com to check it out!You can now also support the show by buying shirts, iPhone cases, hats and more items featuring our catchphrase, "TECHNOLOGY"! Are we right?!
In this episode, we dive deep into the concept of Extreme Ownership with guest Darryl Praill. Join us as Darryl shares his insights on taking full responsibility for your actions and outcomes, both in business and life. Discover the trans formative power of this mindset and its impact on leadership and success. Whether you're a business leader or an individual striving for personal growth, this episode provides valuable lessons on owning your journey.SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...YOUTUBE ► https://www.youtube.com/channel/UCVUh...THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin
Is it necessary for me to be in that meeting?Is it necessary that I'm in that Slack channel?Is it necessary I'm cc'd on that email?These are some of the questions I've been asking myself lately… but it took me a long time to even know to ask these questions. (Like years and years!)Why? These are questions you learn to ask when you know you're in the stability phase of a business project. (More on that phase in this episode!).You see, I had to learn to ask different types of questions in distinct phases of my business (or distinct phases of a business project) in order to grow and take effective action.Why am I telling you this? Because I learned that the mindset I needed to embrace and the actions I needed in each phase are totally different (and lead to different results).In other words: my growth was stymied until I learned WHAT phase I was in and WHAT types of questions to ask.In this episode, I'm sharing everything I've learned about the different phases of business and I'm breaking down the questions you should ask in each, the mindset you'll want to embrace, and how to know what actions to take as you move forward.Click play to hear all of this and….[00:02:04] How to know if you're asking questions in the foundational phase (and the mindset you'll find helpful in this phase)[00:06:03] How to know if you're asking questions in the stability phase (and the mindset you'll find helpful in this phase)[00:09:07] How to know if you're asking questions in the scale phase (and the mindset you'll find helpful in this phase)[00:11:10] How to find and connect with complementary businesses to market and grow your businesses together[00:12:11] How to reframe your “I want” questions to create actionable steps that will help you achieve your business goals[00:17:49] How to reframe your dead-end questions into open-ended questions to find the answers and get resultsFor full show notes; visit: https://jasminestar.com/podcast/episode368
Imagine if your team was able to combine their skills & efforts toward common objectives with complete alignment and harmony. (Wouldn't that be beautiful?) Let's talk about cooperation as a leadership trait! In today's episode, I discuss cooperative leadership, how to develop these skills in you (and your team!) to see more positive outcomes, and the core principles you can use to build collaborative teams that will increase their output & productivity beyond what you can imagine! Ready to be the leader who values every voice and fosters cooperative behavior & collective success? Let's go to the show! I dive into: Cooperative leadership - what it is & how to develop these skills! Healthy & unhealthy tension in teams The difference between cooperation & compliance Multi-developmental cooperation The BIGGEST benefits of cooperative leadership 3 steps to building your cooperative leadership skills And more **Useful links** Need to learn more about Active Listening? Head over to episode 158: https://tonicollis.com/episode158 If you are ready to uplevel your career, get unstuck or you are simply ready to unlock those leadership time-management techniques then join us in my monthly career & leadership coaching program exclusively for women in tech: https://www.tonicollis.com/academy Catch the show notes, and more details about today's episode here: https://tonicollis.com/episode168 Check us out on Youtube. Join the Leading Women in Tech community in Slack where we discuss all-the-things for women's tech leadership, covering everything from early-career leadership to C-level executives.
This episode continues the conversation with Dianne Berg, author of What's behind our enduring fascination with wives and mothers who kill. In this episode, Nat Cardona and Diane talk about what causes wives and mothers to commit murder and how the public, judicial system and medical fields contribute and/or react to these criminal events. To listen to the first half of the interview with Dianne, click here. To learn more about Dianne Berg, click here. Episode transcript Note: The following transcript was created by Slack and may contain misspellings and other inaccuracies as it was generated automatically: Welcome to Lee Enterprise's Late Edition Crime Beat Chronicles. I'm your host Nat Cardona. In this episode, we're continuing the exploration of a niche area of true crime stories, the obsession that fans seem to have with killer wives and mothers. We're back with Diane Berg, a professor at Clark University and author of the article What's behind our enduring fascination with wives and mothers who kill? She is very much an expert on this complex topic. If you haven't listened to the first episode, go back and listen to the first half of my interview, please. Otherwise, we pick up the conversation back up by discussing some causes of what makes mothers and wives kill. I'm a mother myself and I'm, I'm actually pregnant. So I'm gonna have a baby in four weeks. I'm actually pregnant, but I'm having a baby in four weeks. Thank you. So I'm kind of like, you know, going through all these things and, you know, very much in the, you know, what makes me different from these other women who have done this historically or in more recent history. But the thing that comes to mind is there is just something so grabbing about when women do this, because you carry the child for so long and you birth the child and it's so much more intimate than the father who's removed and can kind of clean his hands in the sense of when there is a murder, you can go. You know, and that's because he's not involved. So in the natural process of pregnancy and birth. So, yeah, when there are these women historically or modern day that do this, it's like, well, you know, you just sit there and go, how how could this happen? How could this happen? And you do. The next point I want to get at is the openness nowadays that we have about talking about postpartum depression, because there seems to be a link with that postpartum psychosis. And you mentioned it's Lynsey Clancy who's kind of the most recent with that. So in your research and I is something you mentioned, I just want to clarify. Have you you've seen a difference between, let's say, 20, 30 years ago media coverage and nowadays media coverage of like like just jump into that. Okay. I mean, I kind of want to take those in order, if I may. So, yeah. First, going back to what you were talking about, how okay, when a man does it. Yes, that's terrible and bad and they're they're bad people. But when a woman does it, when a mother does it, especially, there's all this kind of language of the unnatural and the monstrous. And again, going back to, you know, right now, I've been rereading Euripides Medea all week to get ready for this class, because Medea is like the her murderous mother. Right. And a lot of times these these early modern mothers who kill their children, who, as you point out statistically are fewer than men who kill their children. It is then is now like men commit way more domestic violence than women do. But women do it. It gets more attention. And it's because of this unnatural list. Right? Women mothers are supposed to be, as you say, it's the natural process whereby we actually think we incubate the child. And there's a lot of that kind of language of like, how could she like a bloody like a bloody tiger? A tiger wouldn't do a thing like this. A snake wouldn't do a thing like this. The child that she nursed in her body for 40 weeks and fed with her breasts, and there's all this kind of language of like how unnatural this is that you would destroy your own creation in this way. And I think that's really deep. Obviously, that plays it. I think at a really macro level, it plays into fears about like God destroying the earth. But I think on the more kind of social and cultural level, it just flies in the face of everything that women are supposed to be. We're supposed to be kind and gentle and nurturing and giving and selfless, and all of these things are intimately tied up with our concept of the mother, right? The mother just gives and gives and gives. The mother is is a a you know, a vessel that never runs dry. Right. That's what it's supposed to be. And so if a mother not only fails to deliver on all those counts, but actually turns on her children and even destroys them, this like, taps into, I think, some really elemental fears. And I think that's why we're so interested in it. And I think that's why we stay interested in it. And as a mother, I'm a mother as well. I think it's it strikes a particular chord because it's that on the one hand, yes, there's that schadenfreude or. Right, There's that. Well, I didn't do that. You didn't do that? Yeah. My, my, my kid cried all day, too, but I didn't, you know, throw him out a window. There's that. But there's also the more interesting thing is that on some level, I think anyone who has ever had to care for a small child, an infant, especially if you have recently given birth and your own body and your own mind are still you know, you're not yourself yet. I think anyone who's been in that position has been that exhausted, that frustrated, felt that inadequate, felt how hard it is to live up to all those things. I just enumerated that mothers are supposed to be can understand how it happens. And that's terrifying that there but for the grace of God go. I write that if I hadn't had my support network, if I hadn't had my level of education, if I hadn't known how to find help. Right. That the I might have done a thing like that. And I think that's why we can't look away. I think that's a big part of it. Yeah, that is actually one of the notes that I was just rereading here is that it's hard to make peace with that because, you know, whether it be it's like take guys who who commit murder, there's often the you find out that they had childhood trauma they were abused but then there's plenty of people say, well, so was I. But I didn't it you know kill five people. It's kind of the same thing here. It's there's there's so many women who deal with postpartum depression and then it's very easy to say, well, I didn't do that and I would never think of doing that. But it's exactly what you say. It's when you stare in the face, it's like, well, it's a really thin line of what, you know, the possibility of it. It's just it's a weird thing to kind of I just grapple with an iron out. Yeah. And if there's actually, you know, things out of whack that would respond to medication, this isn't just even a this goes beyond just being exhaustion of being overwhelmed, feeling inadequate, all of which are incredibly legitimate things that, you know, I certainly experienced as a mother of three children. But then you actually add in some sort of, you know, chemical balance or mental illness or, you know, various factors. Women have no resources. They have no help, they have no money, no one cares about them. We have a government that cares very much about fetuses or at least claims to care very much about fetuses. It doesn't care so much about babies or their mothers. You know, if they wind up needing extra help. So in answer to your question about the sort of coverage of these things, I do think and I hope I'm not being optimistic, I do think that I'm seeing a shift in the coverage. It's not that there wasn't any mention when the when the Yates murders happened in 2001 or maybe it was. Yes, it was one. There was talk of the fact that this woman hadn't for one reason or another, she didn't get the care that she needed. And there were a lot of factors at play there. She and her husband were evangelical Christians. They were part of this quiver full movement, which basically they want you to have as many children for Jesus as possible. It's God's will. You just keep having children as long as God sends them to you. She was homeschooling them all she had already had. I can't remember now if it was after her second or third child. She'd had a pretty serious case of postpartum depression to the point where her her gynecologist said she shouldn't have any more children. This is going to happen again. It's going to get worse. But they had, I think, two more children after that. Anyway. She was being insufficiently monitored. I mean, there was a lot of talk about the fact that this woman was, in her own way, a victim. And there was a lot of finger pointing at the husband. His name was Rusty. Rusty Yates for continuing to, you know, have children with her and allowing her to homeschool the children. She had five children under the age of seven and, you know, wasn't taking her medication. And there was a lot going on there. So it wasn't that the coverage of her was completely unsympathetic, but there was an awful lot of she's a monster. She she couldn't have done it if she because the insanity defense, they're doing same thing with Lindsey Clancy. The prosecution is saying, well, no, no, she can't have been insane because she knew what she was doing. She was able to make a plan and carried out both Lindsey Clancy, Andrea Yates and Margaret Robinson, for that matter, wait until their husbands were away and they knew they had a window in order to commit the crimes. And the prosecution in Clancy's case and in this case have argued that that's impossible, because if she was insane, she couldn't have made a plan, she couldn't have carried it out, etc., etc.. Of course, we know that's not true. People, people suffering from psychosis can commit, make plans and carry them out all time. And it was initially charged with first degree murder and found guilty. And the jury didn't. They could have given her the death penalty. They they didn't, but they sent a sort of life in prison initially. And then they appealed several years later using an insanity defense, which which succeeded I don't actually think I don't have a crystal ball, but I think that the passage of 22 years is going to have made a difference in the Lindsey Clancy case. She is, you know, remains in a psychiatric facility. I, I think that there would be a great outcry if she actually were brought to trial for murder charges. And I think that there's been so much more in the press about postpartum depression and postpartum psychosis in the wake of Lindsey Clancy's. I mean, it's a crime. I but I hesitate to use that word. But in the wake of this very tragic incident, there's been so much more coverage of that and a lot more people coming forward, a lot of kind of op ed pieces, people saying, I have postpartum depression. This is what it's like. I you know, again, that could have been me. So I feel like there's a broader discussion about it. And you know, it was just I think two weeks ago that the government approved this medication for women with postpartum depression to be more widely distributed, which I feel is like a huge step forward. And, you know, I mean, I can talk obviously, I can talk about this all day. At the root of this, the fact that it's 2023 and we're only now it seems like having a really serious conversation about this just speaks to the degree to which women's issues are always pushed down the list. Right. Women's health, women's wellbeing, women's mental health. It's always bumped down the list. And of course, again, we're going back to mothers, right? Mothers aren't supposed to need anything. We're supposed to take care of everyone all the time and no one takes care of us. So I feel like, yes, progress. But wow, it's, you know, the 21st century. I know. We need to take a quick break, so don't go too far. It's fascinating to me. And I wonder if it's repeatedly fascinating to you just if this small increment of time is where we're starting to see that little switch turn to, you know, more in favor of the other possibilities that could be at play here. But 2023 compared to, you know, 16, 16, we're not you know, how how in the media things are typecasting with these types of crimes. Is it for it to be so not that much different? Is, oh, you know, how many how many things can you count, How many topics can you say are like that? Yeah, I mean, that's a great money generator. So I mean, I mean. Margaret Vincent, you know, I mean, she said ultimately that she had been, you know, she had fallen under evil influences and basically the devil made her do it. And you know, there's this great woodcut on the cover of the pamphlet about her, which is called The Pity Lost Mother Goes on, but we'll just call it a pity loss. Mother, for the sake of brevity that shows her with her children and she's strangling them and the devil is standing behind her. And he's got horns and claws and and he's he's basically making her do it. And after she had been in prison when she was apprehended, she said that she had been, you know, laboring under this terrible delusion. And there had been, like Roman Catholic neighbors who were trying to persuade her to become a Catholic. And that's like a bad influence at this time. And once she had been spoken to at length by a proper, you know, Protestant minister, she repented and recanted. And obviously she had to be hanged for it, but she at least was able to repent and make her peace. And so, like the the the end game of the pamphlet is that since she was truly repentant, you know, maybe she can be saved, right? Like, her body has to die, but maybe her soul can still be saved. But the important part is the repentance, right? Kind of say, yes, I did that. Yes, it was wrong in those days, you know, like, you know, I like to say yesterday's demonic possession might be today's postpartum psychosis or the other way around. Right. That, you know, these behaviors, there's got to be some kind of a just be an explanation as to be a reason. So, you know, if it's that, you know, I have a chemical imbalance and I need to, you know, take medication and be treated for it or like, oh, like I was actually possessed by it by a demon when this happened. There has to be some kind of resolution and you have to be sorry. Do you know off the top of your head with Lindsay Clancy if she said anything like in. Yeah, she said at her arraignment or I guess her she didn't speak at her arraignment, but her her counsel said that she said that she heard a voice in her head when her husband was gone. She sent her husband out on an errand. He was working from home because she was that she was sick. He had been working from home and she was doing well, apparently seemed to be doing well and hadn't had a good day with the children playing outside in the snow. And he was working from his home office and she texted him, recalled him and said, let's get takeout. And he said, Yeah. And so he sent him to a place that was about a half hour's drive away. And she said she heard a voice in her head telling her that she had to do it now, because if she didn't do it now, she wouldn't have another chance. That sounds pretty psychotic to me right? Andrea Yates said something pretty similar that, you know, she she knew that she would have to do it. Now. This was the chance and she had to take it. And something would have prevented them from doing these things. If, you know, if they hadn't taken these these opportunities, created, you know, these opportunities and and taken them. That's all we've really heard from her thus far. But apparently, she you know, she told her husband that you've done it. The husband has argued very movingly. I think that she deserves compassion and not condemnation, and that if he can forgive her, then, you know, then the people, the people on Facebook comment threads should probably, you know, dig deep and either find compassion or find the ability to get off that Facebook comment thread. Right. Oh, my gosh. Amen to that. I mean, and that that kind of brings me to my my parting thoughts here was how you ended your piece was there. It seems to be that there's two lanes of thought here when someone's digesting all of the true crime that they can, especially when it comes to wives of mothers. It seems it's the what did you call it, the shattered fruit. I can't. It just means that kind of it's a nasty word and there isn't a word in English that means this. Exactly. It basically means that the sort of pleasure, often a kind of guilty pleasure. We take in the misfortunes of others. But yeah, exactly. Exactly. So, you know, when when the Lindsay Clancey situation occurred, I know my immediate thought was like, oh my goodness, like, you know, social media, like, that's going to be an absolute pit of despair. You know, if you do the things that people the people's hot takes. Right. But but I feel like that visceral reaction that people have where they feel like they have to get in there and say, look, she's a monster and she should go to hell. Oh, those poor little angels, etc., etc.. That's very much part and parcel of that. Pushing it away. That can't be me. I'm not like that where you know, I'm not like that. I'm not a person who with my children, I'm not a person who would kill my husband. I'm not a person who, you know, would do X, Y, Z, terrible thing. And so I have to jump in here and do this very kind of like performative public condemnation of this thing to kind of distance myself from it, but also kind of reassure myself that, you know, that's not me, I'm different than that. I'm better than that. Right? That's actually the flip side of things. The other lane is what you had mentioned is that the appeal might lie in the fact that, oh, that light bulb thing, we might be capable of these things. It's kind of funny. And the thought that immediately came to me and this is always how I've felt about true crime, and especially on this topic, is like it's better to what is it the devil you know versus the devil you don't know, right? Yeah, that's just right. Well, I've been, you know, again, I've sort of been down this kind of classical tragedy rabbit hole this week. You know, I come back to what do we get out of this kind of stuff, Like, you know, here you are. You confess to being like you're constantly devouring this material, right? I do it. Lots of people I know do it. True crime, you know, has been so massive in recent years. Right. People just devour this stuff. I mean, it's always been very popular. It does seem like it's really kind of having a moment culturally. There's what we get from this stuff is is catharsis, Right? I mean, it's the same thing as as classical tragedy, right? We we watched the terrible thing happen, but the terrible thing hasn't happened to us. Now, if we're talking about a drama, if we're talking about Medea or Oedipus Rex or even Hamlet, yet the body, you know, the bodies are littering the stage and all these terrible things have happened. We have the the purging of pity and terror that comes. But no one has actually died. Nothing terrible has actually happened. We leave the theater feeling kind of scoured out and then we go and we we get a coffee and we chat about it. Right. But with the true crime stuff, someone has died. Something a real tragedy has occurred. And yet I still feel like it's that catharsis that you know, we see it, we watch it. You know, people watch to watch these trials when they can. Right? They need to see how it ends. And then they can walk away from it and it hasn't happened to us. Mhm. Right. We sort of had the, the, the purging of pity and terror but something terrible really has happened and still it's not like when a play is over and now the play is over. As you say, these stories happen over and over again. It's so, so accessible. Yeah, yeah, yeah. It's, I mean yeah that, yeah, yeah. And then there's that other thing. Go ahead, Go ahead. No, no, it's just kind of. I just feel like this. This appeal is kind of timeless, and it speaks to something in in like, the human condition. And I'm not sure it's a very nice thing in the human condition, but it certainly is. There. That's my thinking. Exactly. Yeah. It really it all ties in together. It's just. Yeah, definitely something to chew on, to use. I mean, what's next for you in this grand scheme of things. And I think going forward, I mean that's kind of a really open ended question. I, I mean, I'm excited for this, this course. I'm going to start teaching on Monday, which is again, we're going to start with with Medea and we're moving on to so then we're moving on to some everything inside of mothers and we're going to move on to some some women who kill, too. I don't know. We're moving on to petty tyrants after that. So we'll have some texts about fathers who abuse their authority by killing their wives and or children. And we're going to end up with wives who who kill their their husbands sort of petty traitors. And I will be putting kind of early modern texts in conversation with more modern cases throughout the semester. So I think it's going to be really fun and interesting. And I'm hoping my my I have I have every intention of writing a book, which is I have a title. It's going to be the same title as my seminar are actually Pulp Pulp nonfiction, Oh, True Crime and Fake News and Early Modern England. So that's that's my next big project. I'm currently working on a of what I think is going to be more public facing piece which is kind of different but kind of not. It's actually about Barbie and Paradise Lost. Milton's Paradise Lost, which I think is kind of interesting, is sort of Barbie Land as a kind of Eden and Ken as a kind of Adam figure. But that's that's what I'm kind of working on right now on the side. We'll see what happens with that. But yeah, I think going forward, you know, it's going to kind of be more murder and mayhem for me. I really safe to say that's the life, right. I hasten to add, I'm actually a very nice person. And it's funny that I know. I mean, I have three children of my own. And I think they they think it's they're a little bemused that this is kind of like my my reputation. I was once at a conference and I was introduced to someone and he said, Oh, you're the infanticide woman. And I was like, Please don't call me that. But, you know, yeah, I have children, I have children, I have dogs and cats. I, you know, I, I'm, I'm a nice person. I swear to God, you know, I'm vegan. I've been begging for for a very long time. So, yeah, this is all purely intellectual, I assure you. Yeah. Oh, my goodness. Yeah, Well, these are wrenching, all of that. And is there any way, if a listener is interested in following you and is not obviously at one of your classes at university, one of your son winners at university, is there a way that people can follow what you're doing or publishing. A I'm not really very I I'm not on Twitter or whatever it's called this week, so I have to go. Yeah, right. Perhaps going forward at this at this point, mainly, you know, just through, through what I publish. Yeah. And up to Clark University. I, I teach English at Clark University in Massachusetts. Okay. Okay. So Google search, people. And that is that, my friends, special thanks to Diane Berg for joining the show and then giving us a look at what's mesmerized true crime fans for centuries. Thanks for listening to Late Edition Crime Beat Chronicles. Hit that subscribe button so you don't miss what's coming next. See you later on.See omnystudio.com/listener for privacy information.
Should we give up control to AI? Kipp and Kieran explore the impact of artificial intelligence (AI) on knowledge workers with Gabriel Hubert (Co-founder at Dust). Learn more about the challenges and opportunities in AI adoption, the need to balance time savings and control, and the importance of knowledge workers learning to use AI tools effectively. About Gabriel Co-Founder of Dust, ex-Stripe, Alan. Connect with Gabriel! LinkedIn https://www.linkedin.com/in/gabhubert/ Twitter https://twitter.com/gabhubert Mentions OpenAI https://openai.com/ Tavus https://www.tavus.io/ My First Million https://www.mfmpod.com/ Slack https://slack.com/ Inbound Startup Pitch Competition https://www.hubspot.com/milliondollarpitch We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
This week we're bringing you an episode from the archives, our most popular episode of all time that played this January of 2023 and was with Liquid Death. I got so many comments about this episode; I had so much fun during this episode, so I wanted to bring it back and give those of you who hadn't had a chance to listen to this one to give it a listen now and I hope you enjoy. Let me know what you think and we'll see you next week.I figured it was worth putting my soul on the line to bring you some behind the scenes content from one of the hottest brands in CPG. Just a few months ago in October 2022, Liquid Death Mountain Water closed a $70 million Series D round that valued the company at $700 million, their products are in over 60,000 retailers nationwide, they have over 160 employees, and they were only founded in 2018, so things are just getting started. Hamid Saify, Liquid Death's SVP of Digital Retail, one of the company's first hires and a long-time Slack community member, joins us today to dig into how he and the team at Liquid Death creates such incredible marketing and branding.Listen in as Hamid shares about: Liquid Death's early days testing paid social ads, video content, copywriting, community-building, and choosing to focus on niches like action sports and heavy metal Why their marketing is entertainment-led rather than product/feature-led - including some of Hamid's favorite campaigns like one that included drawing Tony Hawk's blood!? How starting with a focus on ecommerce helped their eventual retail expansion How they've used Amazon DSP and why they've 10xed their investment in Amazon in the last year and a half The importance of bridging the physical and digital worlds and their work on Instacart, a new rewards program, and frequent merch drops The details behind joining their Country Club and how some people want their souls back How Hamid and team noticed something magical happening in their reviews and used it as a community-building moment And so much more! This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgThis episode was sponsored by Settle. Go to https://www.settle.com/gostartupcpgEpisode Links: Liquid Death's website & IG & TikTok @liquiddeath Hamid's LinkedIn The Liquid Death Country Club The Time-Waster 5000 Fastest-Growing Emerging Brands on Instacart 2022 Companies mentioned: Pear Commerce, Tinuiti, Okendo Graphite Financial Links Graphite Financial website Download a free financial model template, chart of accounts template, and more here Listen to our episode with Graphite founder, Paul Bianco, episode #96 here. Settle Links: Settle website Take the Settle Bill Pay for a spin here Show Links: Join the Startup CPG Slack community (14K+ members and growing!) Follow @startupcpg Visit host Jessi Freitag's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics