Insights with Microsoft

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Insights with Microsoft. Marketing briefs at the intersection of ad technology and consumer behavior. Produced by Microsoft Advertising Brand Studio. Find on Apple Podcasts, Google Podcasts, Spotify and smart speakers including Amazon Alexa, Google Assistant and Microsoft Cortana. Learn more at Micr…

Geoffrey Colon


    • May 19, 2021 LATEST EPISODE
    • every other week NEW EPISODES
    • 3m AVG DURATION
    • 147 EPISODES


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    Latest episodes from Insights with Microsoft

    Insight #132 - Marketing during Asian Heritage Month

    Play Episode Listen Later May 19, 2021 4:03


    Learn ways to become a more inclusive marketer by reviewing practical applications of Marketing with Purpose during Asian Heritage Month.

    Insight #131 The power of native ads

    Play Episode Listen Later Mar 31, 2021 3:36


    See how native advertising has become an important fixture in the digital marketer's toolkit, and how this ad format compliments other channels.

    Insight #130 - The value of brand

    Play Episode Listen Later Mar 24, 2021 3:51


    Understand the importance of bidding on your own brand terms to get more conversations and protect your brand from competitors conquesting on your brand terms.

    Insight #129 Health & Wellness Trends for 2021

    Play Episode Listen Later Mar 17, 2021 5:25


    In partnership with Suzy, this episode explores the research on how consumer health and wellness trends have shifted during the pandemic and what we can expect this year.

    Insight #128 Financial Services Trends for 2021

    Play Episode Listen Later Mar 8, 2021 5:35


    This episode explores consumer values in the financial services industry based on our 2021 consumer trends report that was produced in partnership with Suzy.

    Insight #127 Consumer Technology Trends for 2021

    Play Episode Listen Later Feb 24, 2021 5:29


    Glean some insight into how technology has changed over the last year and see what trends we can expect in 2021 based on the latest research from Microsoft Advertising and Suzy.

    Insight #126 Consumer Retail Trends for 2021

    Play Episode Listen Later Feb 22, 2021 3:28


    A deep dive into 2021 retail consumer trends based on our recent report from Microsoft Advertising and Suzy

    Insight #125 Consumer Travel Trends for 2021

    Play Episode Listen Later Feb 19, 2021 4:41


    A look at key consumer travel trends for 2021 based on a recent report from Microsoft Advertising and Suzy

    Insight #124 State of the Consumer in 2021

    Play Episode Listen Later Feb 17, 2021 4:20


    Plenty of interesting consumer trends emerged last year, see which ones will continue and what to expect for 2021.

    Insight #123 In Brands We Trust - Pt 4

    Play Episode Listen Later Feb 12, 2021 8:03


    Part 4 of 4 from a special mini series - In Brands We Trust. This episode explores personalization in advertising.

    Insight #122 In Brands We Trust - Pt 3

    Play Episode Listen Later Feb 10, 2021 5:47


    Part 3 of 4 from a special mini series - In Brands We Trust. This episode explores the value of personal data.

    Insight #121 In Brands We Trust - Pt 2

    Play Episode Listen Later Feb 5, 2021 7:03


    Part 2 of 4 from a special mini series - In Brands We Trust. This episode explores the privacy bare minimum.

    Insight #120 In Brands We Trust - Pt 1

    Play Episode Listen Later Feb 3, 2021 7:13


    Part 1 of 4 from a special mini series - In Brands We Trust. This episode explores the intersection between privacy, trust and loyalty in today's digital world.

    Insight #119 Goal Driven Consumers

    Play Episode Listen Later Jan 25, 2021 4:05


    Explore how to target a goal driven consumer and understand the potential revenue this can unlock.

    Insight #118 Sustainable Fashion

    Play Episode Listen Later Jan 22, 2021 4:47


    Sustainable fashion is good for the planet, the consumers, and for the bottom line of companies involved.

    Insight #117 2020 Lookback

    Play Episode Listen Later Jan 20, 2021 2:58


    Take a look back on the good, the bad, and the just plain weird trends of 2020.

    Insight #116 Car Buying Evolution

    Play Episode Listen Later Jan 13, 2021 5:41


    The auto industry has been shifting towards digital experiences. See how this has only accelerated over the last year.

    Insight #115 Black Friday History

    Play Episode Listen Later Nov 27, 2020


    A Black Friday history lesson. Today's insight from Microsoft Advertising.

    Insight #114 Shopping Performance

    Play Episode Listen Later Nov 25, 2020


    Online shopping trends and performance. Today's insight from Microsoft Advertising.

    Insight #113 BOPIS Holiday

    Play Episode Listen Later Nov 23, 2020


    Why BOPIS is the hot new item.

    Insight #112 Ad Platform Checklist

    Play Episode Listen Later Nov 11, 2020 2:11


    An advertising platform checklist. Today's insight from Microsoft Advertising.

    Insight #111 Inclusive Keyword Strategy

    Play Episode Listen Later Nov 9, 2020 2:05


    Inclusive marketing in your keyword strategy. Today's insight from Microsoft Advertising.

    Insight #110 Trust In Consumer Journey

    Play Episode Listen Later Nov 6, 2020 2:23


    Trust in the consumer buying journey. Today's insight from Microsoft Advertising.

    Insight #109 Holiday Search Strategy

    Play Episode Listen Later Nov 2, 2020 4:10


    Search products to help your account prepare for the holidays. Today's insight from Microsoft Advertising.

    Insight #108 Fashion Tech

    Play Episode Listen Later Oct 30, 2020 3:20


    High fashion + High tech = High engagement. Today's insight from Microsoft Advertising.

    Insight #107 Human Centered Design

    Play Episode Listen Later Oct 28, 2020 4:16


    Shared values between brands and customers. Today's insight from Microsoft Advertising.

    Insight #106 Changing Grocery Habits

    Play Episode Listen Later Oct 26, 2020 3:38


    How are grocery buying habits changing? Today's insight from Microsoft Advertising.

    Insight #105 The 2020 Holiday Retail Season Part 2

    Play Episode Listen Later Oct 19, 2020 3:28


    What's in store for the holiday retail season in 2020? Today's insight in part 2 of 2 from Microsoft Advertising.

    Insight #103 Brand Love and Authenticity

    Play Episode Listen Later Oct 16, 2020 3:19


    85% of people will only buy from a brand they trust. Building brand love and authenticity helps increase these metrics for your brand. Today's insight from Microsoft Advertising.

    Insight #104 The 2020 Holiday Retail Season Part 1

    Play Episode Listen Later Oct 14, 2020 3:10


    What's in store for the holiday retail season in 2020? Today's insight in part 1 of 2 from Microsoft Advertising.

    Insight #102 Fall Travel

    Play Episode Listen Later Oct 12, 2020 2:31


    Insight #102 Customer Value Exchange

    Play Episode Listen Later Oct 7, 2020 1:48


    The customer value exchange. Today's insight from Microsoft Advertising.

    Insight #101 Fear of a Cookieless Planet

    Play Episode Listen Later Sep 22, 2020 4:43


    What happens after all the cookies are gone? How will this change digital marketing? Today's insight from Microsoft Advertising.

    Insight #100 Tax Industry Evolution

    Play Episode Listen Later Sep 17, 2020 3:43


    The evolution of the tax industry. Today's insight for Microsoft Advertising.

    Insight #99 Inclusive Marketing

    Play Episode Listen Later Sep 15, 2020 3:35


    Inclusive marketing. Today's insight from Microsoft Advertising.

    Insight #98 Retail Trends During Downturn

    Play Episode Listen Later Sep 14, 2020 3:32


    How to enhance retail during an economic downturn. Today's insight from Microsoft Advertising.

    Insight #97 Digital Marketing Center

    Play Episode Listen Later Sep 9, 2020 3:48


    The digital marketing center. Today’s insights from Microsoft Advertising.

    Insight #96 The Travel Industry Recovery

    Play Episode Listen Later Sep 8, 2020 4:07


    The travel industry recovery. Today's insight from Microsoft Advertising.

    Insights with Microsoft Advertising Episode 95

    Play Episode Listen Later Sep 3, 2020 2:12


    Purpose drives revenue. Today's insight from Microsoft Advertising.

    Insights with Microsoft Advertising Episode 94

    Play Episode Listen Later Sep 2, 2020 4:23


    The value of search during a pandemic. Today's insight from Microsoft Advertising.

    Insights with Microsoft Advertising Episode 93

    Play Episode Listen Later Sep 1, 2020 3:14


    Is the race for a Covid-19 disrupting Big Pharma? Today's insights from Microsoft Advertising.

    Insights with Microsoft Advertising Episode 92

    Play Episode Listen Later Aug 31, 2020 2:58


    How Covid 19 has impacted personal finances. Today's insight from Microsoft Advertising.

    Insights with Microsoft Advertising Episode 91

    Play Episode Listen Later Aug 25, 2020 2:56


    Holiday prep for sales of mobile phones, hardware and software. Today's insight from Microsoft Advertising.

    Insights with Microsoft Advertising Episode 90

    Play Episode Listen Later Aug 24, 2020 3:36


    Continued growth of ecommerce. Today's insight from Microsoft Advertising.

    Insights with Microsoft Advertising Episode 89

    Play Episode Listen Later Aug 21, 2020 3:26


    Back to school insights for 2020. Today's insight from Microsoft Advertising.

    Insights with Microsoft Episode 88

    Play Episode Listen Later Aug 15, 2020 1:39


    Differences in online shopping behavior based on demographics. Today's insight from Microsoft Advertising.

    Insights with Microsoft Episode 87

    Play Episode Listen Later Aug 14, 2020 1:53


    What makes a trusted brand? Today's insight from Microsoft Advertising.

    Insights with Microsoft Episode 86

    Play Episode Listen Later Aug 13, 2020 2:19


    The state of content marketing in 2020. Today's insight from Microsoft Advertising.

    Insights with Microsoft Episode 85

    Play Episode Listen Later May 28, 2020 3:08


    The digital retail transformation. Today's insight from Microsoft.

    Insights with Microsoft Episode 84

    Play Episode Listen Later May 27, 2020 2:48


    The Covid auto market. What's old is new. Today's insight from Microsoft.

    Insights with Microsoft Episode 83

    Play Episode Listen Later May 26, 2020 3:15


    Your home is ground zero. Today's insight from Microsoft.

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