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On this episode of the SEJ Show, we dive headfirst into the aftermath of Google's momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google's annual events.  From an abundance of AI announcements to product updates, tune in to learn how to leverage and apply these developments to stay ahead of the curve.   Google announced a lot of things, but they're not shipping anything yet, so it's not like they're flooding the market with all this new stuff that we have to try. There are a lot of announcements, and I find that we have a lot of time to digest them before we can get our hands on them and use them. –Matt Southern, 2:17 The big takeaway that I got from I/O and the way Google is looking to change the search experience, also with GML yesterday changing the advertiser experience is making everything conversational, which by the way, I feel like we've seen this before. Conversational marketing with chatbots etc., was a really big deal. There's a big emphasis on a conversational approach to all these things. –Amanda Zantal-Wiener, 32:22 So it seems both Open AI and Google are afraid of the democratization of AI. Right now, people are building a chatbot for 500 bucks or less, so the technology is out there. People are building their own things, like Jasper AI is working with Cerebras, which provides AI infrastructure, and a lot of people think Jasper AI is just taking a chat GPT feed and modifying it. No, they built their own large language models using the Cerebras infrastructure, and it's very unique to them and very specific–what's called domain-specific. That's going to pose a problem for them, and they want to keep a light on it, in my opinion, but that's why you're seeing the first strike from Google and open AI about the legislation because they want to control what the laws are. –Roger Monttii, 7:17   [00:00] - About Matt & Roger [02:04] - Are things slowing down this summer? [05:50] - The talk about the L-word: Legislation. [12:33] - The white paper on Google's ethics and AI. [17:32] - Initial thoughts on Google's Search Generative Experience (SGE) [22:03] - About Section 230. [32:22] - How do you optimize for the new search experience? [47:15] - How will the new search experience impact accessibility & KPIs? [52:37] - What's the motivation for companies? [58:26] - What's on the horizon?   Resources mentioned: Google I/O: https://io.google/2023/   230 should be amended to account for recommender algorithms which is a relatively new thing that didn't exist. Section 230 was originally formulated to regulate, give a fair forum, and allow free speech. Section 230 is about allowing free speech. But let's face it: When it comes to people advocating harm, it might seem controversial, but there should be limits on free speech because the right to free speech is only the right to have to be able to say what you want and not have government and put laws into it.  Free speech is when I walk into your house or Matt's house, or anybody who's watching. I can't go in there and say whatever the hell I want. You have the right to kick me out. So when you go to a website, whether it's YouTube, Twitter, or some random forum, if you don't can abide by the terms of service that restrict what kind of speech is allowed there, they have the right to kick you out. –Roger Monttii, 27:22 As far as the summer in search, I think that it might slow down, but Google has a history of pushing things without announcing them over to summertime, although there are some updates too. But there's been a history of Google pushing important changes related to how search works during the summer and then announcing it in the fall. –Roger Monttii, 4:13 I was watching the hearing with Sam Altman, and it seemed a little too friendly compared to previous hearings. It's unusual for a company like that to just welcome regulation, almost like they're asking, "please regulate us." –Matt Southern, 10:09 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance.  In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content.  In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/ 

In today's world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not.  Matt Southern and Roger Montti, SEJ's news writers, joined Amanda Zantal-Wiener, Editor-In-Chief at SEJ, to discuss how to determine what is worth following and how to avoid being overwhelmed by the information deluge. These experts talk about information overload, marketing, and data science to share tips on how to stay informed without being overwhelmed. Matt and Roger share their experiences with information overload and how they have learned to manage it. If you are overwhelmed by the information, this episode is for you. We will help you learn how to navigate the information jungle and stay informed without being stressed out.   I filter the information according to what I find interesting professionally and personally and what I think the audience would be interested in. I'm especially interested in things that are novel or under-covered but are essential for people to know. That's one of the reasons why I started covering more of the WordPress stuff as well as Wix. –Roger Montti, 3:14 Covering John Mueller, it's always interesting to decipher what he's trying to say, what he wants to say…he addresses people with the understanding that they have a high level of knowledge of SEO, and that's only sometimes the case for people who can benefit from the information he has to share. So I like to take the data he's sharing, which is usually communicated at a high level, and distill it into smaller parts and try to break it down into a language everyone can understand. –Matt Southern, 18:01 I see breaking news as two things. The first one is the fact: “This happened.” The second part is “What does that mean and how does that impact people?”...So you must balance the speed and being out there with the news and saying, “this happened.” But then we can also revert to what happened, do an article about what it means, and bring in other people who might have interesting insights into it. –Roger Montti, 7:38   [00:00] - Meet Matt & Roger. [01:26] - Understanding information overload. [05:34] - Keeping content timely and relevant amidst rapid news flow. [09:18] - How to strike a balance between reader engagement & SEO rankings. [15:24] - Best practices for tackling inaccurate information. [17:31] - Tips and insights for covering statements from authority figures. [19:56] - Providing the right historical context: A key to effective writing. [23:41] - Should you always credit who covered a topic first? [27:15] - How to avoid falling down a rabbit hole when researching a topic. [33:52] - How to craft compelling personas for better writing. [40:57] - Nerdy conversations: How nerdy is too nerdy? [44:55] - How to keep repetitive topics interesting when writing. [49:35] - The experts' views on the legal drama surrounding generative AI and innovation. [56:24] - How writers are using generative AI: Matt & Roger's perspectives. [58:10] - What our experts are writing about right now.   There are three main factors I focus on when choosing a topic. First is audience interests. Then, industry relevance. And then, I find out where there are some content gaps. To prioritize that information, I considered the overall impact on the readers and the timeliness of how it aligns with our editorial goals. So putting all that together and understanding everyone's needs, what we want to communicate and what the readers want to get out of it and keeping myself informed along the way. –Matt Southern, 6:04 Roger and I have a similar philosophy. We both like short, concise non-click baiting titles. That philosophy satisfies both sides of what we're trying to balance: ranking and audience. With ranking, you want to mention the most important keyword as close to the beginning of the title as possible. If you do that, you're also accomplishing the goal of grabbing the audience's attention. –Matt Southern, 11:59 When I write anything, I focus on the benefit to the reader and what information is beneficial. Sometimes you have to ask how that impacts me. Put yourself in their seat…What do I do as a Content writer or as an SEO? How does that impact them? …When you write about something complicated, you have to slow it out and explain the jargon so that people can follow along can understand why it's important. –Roger Montti, 28:38   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance.  In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster   Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content.  In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

My guest on this week's episode of Suds & Search is Tony Wright, Founder and CEO of WrightIMC. Tony is a veteran digital marketer, a past president of DFWSEM, an adjunct professor at Texas Tech, a columnist at Search Engine Journal, and a popular conference presenter. You may have heard Tony speak at Pubcon, State of Search, SMX East, and Affiliate Summit. I'm going to start our conversation by asking him some questions about a presentation he delivered at this year's Pubcon Florida. The presentation was a playbook for post-pandemic digital PR and reputation management. Tony will discuss his five-part plan for avoiding a reputational crisis online. I'm also going to ask Tony a little bit about a column he wrote in Search Engine Journal titled, “Google Ads is Not for Small Business Anymore. Here's Why.” Tony argues that if a business can't spend at least $3,000 per month on Google Ads, the program simply doesn't work anymore. What should small businesses do instead? Stay tuned for Tony's suggestion. Grab something cold to drink and join me for a conversation with Tony Wright. We'll chat about why you need to do digital PR proactively, we'll talk about the unique considerations for reputation management in a post-pandemic world, and I'll ask Tony what it means for his company to be on Moz's Recommended List again in 2021. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

This week's featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. We deep-dived into the changes over the years when it comes to paid advertising management. Tune in to episode 365 to get some helpful tips from the pro herself! Key topics discussed during the show: History of PPC changes During COVID19 In recent years Successful online advertising PPC pro tips

Join us at SMX East in New York City! Details at MicrosoftAdvertising.AI

You can find Greg on Twitter or on Linkedin, here is his agency. Greg is the dude that knows about local SEO and if you have questions about it, you should talk to him.  One of the best sources for local SEO knowledge, as mentioned by Greg is 2018 Local Search Ranking Factors. The Dude's Guide to The Secret of Local Search Success in 2019 and Beyond from Greg Gifford Here is the transcript of the podcast: Greg: Google uses multiple algorithms so SEO is not equal across the board.[music]Peter: This is Time for Marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference.[music]Peter: Hello and welcome to the Time for Marketing podcast. The podcast that tells you everything that you have missed when you didn't go to your best and favorite marketing conference. My name is Peter and I'll be your host for today. This is episode number 26 that is airing on the 7th of October 2019. Before I introduce you to our today's guest, I have something to ask you.Could you take the time and open your slack, your Trello, whatever communication channel you have for your agency or for your company. The place where you send all of the interesting links that you read and could you just paste the link to this podcast and say, "I've learned something here." That'll be great. People should know about this podcast.Now, today, with us the big, the great, Greg Gifford. Greg, hello and welcome to the podcast.Greg: Hey, happy to be here. Thanks for having me.Peter: How are you doing up there in the hot state of Texas?Greg: Still hot, unfortunately. We're hoping that now that we're getting down into the 80s, maybe we'll start to get colder but you never know in Texas. It could be up in the hundreds again next week but we're good.Peter: All right. When you look outside your window, do you see cactuses? That's how I figure-- Greg: And tumbleweeds and we all ride horses to work. [laughs] Texas is massive. That's one of the funny things when talking to people from Europe about how big Texas is. We've got mountains, we've got deserts. Other than the fact that when I was in Sylvania it was a nicer part of the year and so everything was green but very similar looked with things. Texas is fairly flat compared to most of Europe. At least most of Texas is but the crazy thing is just the scale. I could get my car right now and drive 80 to 85 miles an hour and go west and it would take me 14 hours to get out of Texas.Peter: It's a completely different scale because if I would do that I'll be changing five different countries probably.Greg: Yes, it's pretty crazy.Peter: Greg, you are the vice president of Search at the Wikimotive Agency. Tell us a bit about your agency and more what do you do as the vice president of Search?Greg: I came on earlier this year with this agency. It's a small boutique agency and I came on because for the last, Jeez, years and years and years, I've been doing SEO exclusively for car dealers for probably 12 years and the place that I worked last time was approved by all of the car manufacturers. Not that that was a bad thing, but we had a very set SEO package that we had to offer which was great.We still got results and did well but I wanted to branch out and expand my reach and do some other things so I came to Wikimotive. They do have a lot of automotive clients but they've got clients outside of automotive and we're making some big pushes into some other verticals. I'm able to stretch my wings here and do some fun things outside of automotives.Peter: All right. What does that mean that the agency was approved by car manufacturers?Greg: It's a weird thing in the US that if you were a car dealer you-- Let's use Ford or BMW as an example. You have a set number of website providers that you're allowed to use that are manufacturer-approved. BMW will say, "You can use one of these four companies to do your website, you can use one of these four or five companies to do your PPC and you can use one of these four or five companies to do your SEO."For most of the manufacturers, you can choose to use a different company if you want but if you use the company that is approved by the manufacturer then the manufacturer will pay for it. There's a lot of benefit. The manufacturer will send all this co-op money out to dealers to use for various marketing things that they do. It works well for the dealerships because then they don't have to spend money on it. That's what the whole vendor-approved thing is. We were on the approved list for all of the major automotive [unintelligible 00:05:04].Peter: You are doing weekly video on your website, tell us a bit about that.Greg: We do a weekly video series called Tactical Tuesdays With Wiki where every Tuesday we do a short video. Most of the time there are three to five-minute videos on some digital marketing tactic. Every once in a while, though we will share a longer video. I just spoke at the Advanced Search Summit in Washington, D.C. a few weeks ago and so this week's video basically I did a re-recording of my presentation and did it with the slide. Now, we've shared that entire presentation but most the time it's short, quick, easy to digest tips about current things going on in Search or specific tips that will help you show up better.Peter: All right. If you've done a lot of SEO for automotive companies, that means local SEO was always a big part of what you do. Is that still a thing?Greg: Yes, very much so. That's what I'm known for. I speak at conferences all over the world about local SEO and teaching people here's what to do to show up better in local searches.Peter: This is also the presentation that I wanted to talk to you about. You spoke at the Advanced Search Summit in Washington, D.C. a couple of weeks ago. What the title of the presentation it's pretty long. The Dude's Guides to The Secret of Local Search Success in 2019 and Beyond. We will attach the presentation to the podcast show notes. I've checked the presentation, you like movies don't you?Greg: I do. I'm a movie man. I was actually a movie major in college so I wanted to go to Hollywood and make movies but clearly that didn't end up happening. I ended up getting into computers instead but I have a full sleeve on my right arm of movie portrait tattoos from various movies and then I'm almost finished getting a sleeve on my right leg of all stuff from the Goonies. I really, really love movies and every time I do presentations I always have a movie theme.Peter: Because as you say in one of the first slides bullet points are killing you, right?Greg: Yes, because I think this year I'll end up speaking at 27 or 28 conferences by the end of the year and I see a lot of presenters. A lot of times you see presenters at conferences that may have really great information but they're just incredibly boring to watch. The background of their slides is just white background and black text and they just have a whole bunch of bullet points on their slides and they're just standing there on the stage and read their bullet points. It's just not a very entertaining presentation to watch.Not that they have to be entertaining but it's just painful to sit there and watch somebody read their slides. I believe that bullet points kill kittens and I don't ever use bullet points in my presentations.Peter: All right. We had enough of chitchat. Greg, here are your five minutes to sum up your marketing conference presentation.Greg: One of the important things that people need to realize that I always like to talk about is that Google uses multiple algorithms. SEO is not equal across the board. It's important to understand with the business that you work with or the website that you're working with which algorithm is going to apply. If it's a business that has a physical location where customers come to that place of business to do business with the business or if it's a business that serves people in a particular area like a plumber or an electrician, then that website needs to be using the local SEO tactic so that you're including all of the additional things that matter to that local algorithm.There's overlap between Google's traditional algorithm and the local algorithm so doing traditional SEO will still give you some benefit but if you've got that physical location or you're serving in a particular area then local is what's going to provide the best results to what you're doing. It's really important to pay attention to various experts in local so that you can stay up to date especially in the UK and Europe where you guys are just starting to catch on and really have people talk at conferences about local SEO where I've been talking about conferences about local SEO for like 10 years in the States.It's just because I think people are really just now starting to understand, "My gosh, this can make a massive difference." You want to follow the right people on Twitter, you want to test your own stuff to make sure that you're doing things that actually work. There's a study that's conducted by a company called White Spark and then published on the Moz Blog. They're called The Local Search Ranking Factors.That's important to pay attention to because it gives a playbook of, "These are the signals that matter the most for showing up in these local searches." You can see from year to year, what's changed, what's become more important, what's become less important and really the things that matter the most are links and content and then your Google my business listing.Sure, links are important in regular SEO but the important thing with local SEO is you want to get local links. You want links from other businesses and other web sites that are in your particular geographic area because those are the links that Google's local algorithm is going to provide more weight to. The good thing about these local links, it doesn't matter if they're no-follow links, it doesn't matter if they don't have a lot of authority if you're using Moz, you're looking at the main authority or Majestic with Trust Flow.It doesn't matter what those authority metrics are because they're still going to count and provide value. Then definitely check through the slides that are going to be attached to the podcast here because there's a lot of different ideas that I run through of things that you can use to get these local links. With local content, it's really important that it's conversational content. Everything that's on your website should sound like something that you would say face to face to a customer that just walked through your front door.It's really helpful to read everything out loud because then you'll catch things that don't really sound conversational. Then with local SEO, you've probably heard about citations, that's basically directory listings where it's name, address, phone number listed on other websites. That used to be much more important so you can discount all the stuff that you'll read that says you have to get hundreds and hundreds of citations.Really, the only ones that matter now are the ones that potential customers might see so you want to do a google search for the name of your business and run through the first three pages of Google search results. Those are the only citation sites that you need to worry about. Then the final thing that I always want to make sure to push the point across is that Google My Business is absolutely important now. Your Google My Business listing is basically your new homepage so if someone's wanting to get your phone number they don't have to go to your website anymore.If someone wants to get your address they don't have to go to your website. If someone wants to see pictures or read reviews, they can get all of that right there in Google My Business. It's really important that you optimize your listing. Obviously, make sure you've claimed it, have the right categories chosen. The category that you choose and put in the primary slot actually carries a little bit more ranking value so you want to make sure you're strategic in which one you're putting there.Make sure you've got a local phone number listed and then make sure you're using the new features that have been released. We've got Google posts which is basically--we call it just free advertising. It's an image and some text that show up as a thumbnail in your profile that people can then click and it blows up bigger and they can see more text and a bigger image, that really helps you stand out from competitors. Lots of businesses aren't using them yet, it's a way to drive pre-site conversions.Then the most important thing is the new feature called Questions and Answers that shows up in the Google My Business profile. It's a community discussion feature where anyone in the community can ask a question and anyone in the community can answer the question for the business which is pretty scary because you don't really want other people answering questions that customers are intending for your business. It's important to monitor that and make sure that you're keeping an eye on when new questions pop in so that you can go and answer them.Then each question can get multiple answers, so the answer that shows as the primary answer to the question is the one that has the most upvotes. You've got to make sure that you're not just answering questions but making sure that your answers have the most upvotes so that you can control that first impression. I know I went through that really quickly, that was a whole lot to try to squeeze into just a few minutes but definitely check out the slides, there's tons and tons of really helpful information in there.Peter: This feels like we got another social network that we need to take care of, is that true?Greg: I wouldn't really call it a social network but a lot of people already pay attention to Google My Business because of the customer reviews. They know, "Hey, this is where people are going to leave us reviews, we need to go pay attention to the reviews, we need to ask for reviews, we need to answer those reviews." Now, it's almost like a new review section. Technically, you're not supposed to put reviews there but a lot of people do.Something else that we see really often is people think it's a messaging system and that it goes directly to the business because the general public doesn't realize that it's just a community discussion feature. We'll see questions all the time where people will say, "Hey, what's your phone number? I've got something I want to buy from you. I need to call you or I need your service, what's your phone number?"If you're not paying attention to that then you miss that sales opportunity or that service opportunity and even though the button that you have to click to ask that question is right next to the phone number in the Google My Business profile, it doesn't matter, people expect that it's messaging and you're paying attention. They're not going to take that extra step to go to your website and see your phone number because they think that if they put that in that's a message that pops up at the business somewhere.We see that a ton. We've now seen too that Google is starting to autosuggest answers. If you go into a Question and Answer section and say that you want to ask a question and you start typing in a question, if it's similar to another question that's been asked in the past then Google will auto-suggest the answer to that question so you don't even actually have to submit the question anymore. It's really important to go in and preload your questions. You could actually ask questions as the business. You want to go in and ask those questions. We call it setting up a pre-site FAQ page.Peter: Google My Business used to have a lot of spam and people using black hat tactics. Is 3 still this way? Do we still have to be careful what all the competition is going to do to us or is Google [inaudible 00:16:07] helping with that?Greg: Very much so. It's awful and you guys are lucky over there and your app it's nowhere near as bad as what it is here in the States, it is just spamtastic. There are just all kinds of people faking listings and creating lead-gen opportunities with fake businesses to try to sell leads to businesses and it's just awful. There is a form that you can go report fake listings on but they pop up just as quickly as you cancel them.I would expect that over in Europe, it's just going to continue to get worse and as everyone over there that's in the kind of shady or gray areas of business and they're trying to figure out ways to work, they're going start watching what we're doing here in the States and seeing how easy it is to fake stuff. I have friends that have local SEO agencies and most of what they do is just fight spam instead of-- You don't have to necessarily spend as much time optimizing your client site if you can get them to rank better by taking down all the cheaters that are spamming things.Peter: You said in your presentation that the local listings are not really as important, on the other hand, I've just saw weeks ago that SEMrush, the SEO tool, added the listings tool into their tool. Is it still going to be important? Should people use such tools or you think not?Greg: I think it's really going to become less and less important as far as the ranking algorithm goes. We won't have to worry so much about nap consistency in the future. I think what it really becomes and we're kind of moving in that direction already, it really just becomes what customers might see. You don't want to just concentrate on Google and say, "Hey, I'm on Google and it's correct." Let's say you have a business and that business moves and so you are now at a new address but you don't update any of your listing sites, then you may have all of these other listing sites that have your old address.Even though that might not matter for the ranking algorithm, it matters for your customer experience because someone may do a Google search and not pay attention to Google My Business and they may pull you up on another device. I was actually talking to a friend of mine the other day that had a guy coming to install something in his house and the guy said that it wasn't showing up on MapQuest and he said, "Just use Google because it's on Google." The guy said, "I don't even have Google on my phone."There are people out there that don't rely on Google and they may use MapQuest or they may use Yelp or they may use Apple maps or something else. It is important to pay attention to the citational location listing sites that are publicly visible which is why I said earlier, go through the top two or three pages of Google search results. Those ones that show up to the general public are probably always going to be important from a customer-facing standpoint even though they may not matter for the ranking algorithm.Peter: All right. All in all, if you are in Europe, there's Google My Business that you should start using and if you are in the US, start using it more and stop the spam that is out there.Greg: Definitely.Peter: Something or somewhere like that. All right Greg, thank you very much for your presentation, your summation of the presentation. What are your future plans for the conferences? Where can people see you and if not on the conferences, where can people find you?Greg: I am heading to PubCon in Las Vegas next week and the week after that I will be in London doing SearchLove London and then the first week of November I'm speaking at a conference called State of Search in Dallas. Later that week, I'm heading to Los Angeles to speak at UnGagged. The week after that I will be at SMX East in New York City.Those five or six conferences are the last of my conference schedule for the year. Also, if you're out in Europe and not able to pop over here, pop over to London to see me there. I have a Fundamentals of SEO training video on SEMrush on their academy section. If you go to the SEMrush Academy pages, there is an entire training course that's about, I think, three and a half, four hours long on SEO basics.If you're just getting started, or if you want a refresher on the basics, it's that SEO fundamentals course. Just last week, we released a new course that I did for them on keyword research. It's about an hour long. Over the next few months, I've got three other new courses coming out. The keyword research one just came out then we'll be doing one on link building, one on mobile SEO, and one on local SEO.Peter: A lot of you everywhere. Well, you're an important guy, so you should be there. Thank you very much for being on the podcast and sharing your local search knowledge. I'll see you around. Have a great day.[music].

Four years ago, Paddy Moogan, author of The Link-Building Book and Co-Founder of Aira, sat with Matt Beswick in the Aria casino in Las Vegas, and over a half hour and too many drinks, planned out the company that would be Aira. Today, the company employs 34 people and provides SEC, paid search, content marketing, digital PR, and link-building. Clients range in size from local companies with 3 to 4 employees on up to FTSE 100 clients earning billions—but most are “in the middle.” Aira's focus, now that they are big enough to turn down clients they don't want, is on companies big enough to have their own marketing department . . . those that have enough of a budget to work with Aira long term. Paddy participated on a panel discussing, “How to Drive Inbound Links in the Age of Content Skeptics,” at the January 2019 SMX East in New York City. Panel members provided tips on how to establish links by producing and promoting good content. Paddy presented seven different techniques Aira uses to create more engaging content . . . to build links and onboard bloggers and journalists (see Addendum below).   Addendum Paddy Moogan's seven tips form the January 2019 SMX East Conference panel discussion, “How to Drive Inbound Links in the Age of Content Skeptics”: Develop reusable content: If someone releases data on a regular schedule, make an infographic and swap new data into the same template as it is updated. Make Outreach an ongoing activity: Build a content bank for non-stop outreach. Learn what works across industries: Analyze campaign, link, industry, and content type effectiveness. Track link attributes. Use the tracking data to prioritize future efforts. Exclusive content: Select a client-relevant, top-tier publication. Contact a journalist for that publication and offer an for 24-48 hour coverage exclusive on a data-backed story. Outreach to second-tier websites: Discover who links directly to your content, and links through others who are covering you. Reach out to secondary linkages and invite them to link to you directly. Use keyword research for more links: Find these keywords in analytics, the open graph, title tags and descriptions. Think about the keywords that you can rank for in content pieces and campaigns. Get past gatekeepers: Internal PR teams and may guard their contacts. If you can determine their campaign plans, you can create and share a content calendar with those PR people. Establish, build, and share your own contact lists. (Be careful in the EU to comply with GDPR regulations) Retrieved 01/15/2015 from https://searchengineland.com/how-to-get-links-to-your-site-create-content-that-people-want-to-link-to-307096 In this interview, Paddy talks about what marketers need to do to build strong links: Developers need to create websites with good user experience in mind: good websites, good content, fast websites, and mobile-responsive websites Developers need to build and promote website content that is link-worthy. Link-worthy content scales well. A website with a wealth of link-worthy content will get links beyond those that are expected. At Aira, Paddy's team might generate 50, 60, 70 content ideas for a website. They then go through a validation process—asking a lot of questions—to determine which ideas are link-worthy, including: What concepts should get links? Who is going to link to it? Who is going to care? Who will actually look at that content and go “yes, I'm going to link to it”? What will inspire people to link to the site? Paddy notes that there is “a massive difference between a good piece of content and a good piece of content that can get links” and that content should be appropriately updated, because Google prioritizes fresher content. He also provides a “timeline guideline” that Aira uses to handle client KPI impact expectations. Paddy can be reached on his company's website at: https://www.aira.net/ and on LinkedIn at: https://www.linkedin.com/in/paddymoogan/.

SHOW NOTES Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She’s worked with a variety of clients from eCommerce to subscription services to B2B lead generation. Caitlin specializes in data-focused digital marketing experimentation to push past “best practices” to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced. Listen and Learn: What leadership qualities are needed to navigate a team through a changing business climate What the ins-and-outs of a pay to play market are Why you must be nimble to be successful with digital marketing How to design your campaigns around who your customers are Why it is imperative that your marketing team and sales team are aligned TO FIND CAITLIN ON LINKEDIN, CLICK HERE. TO LEARN MORE ABOUT 3Q DIGITAL, CLICK HERE.

New York’ta gerçekleşen SMX East 2017 Fuarı ve Konferansı’na katılan konuşmacıların hangi önemli konulardan bahsettiklerini öğrenmek ve konferans hakkındaki kişisel görüşlerimizlerimizden haberdar olmak için podcast'imizi dinleyebilirsin. Konuşmacı: Serdar Usta İlgili Notlar: SMX Konferansı: marketinglandevents.com/smx/east/ Konferans Sunumu 1. Gün: www.slideshare.net/SearchMarketing…ged/smxeast17d1 Konferans Sunumu 2. Gün: www.slideshare.net/SearchMarketing…d/smxeast17d2/2 Konferans Sunumu 3. Gün: www.slideshare.net/SearchMarketing…ged/smxeast17d3 Cisco’nun En Sevdiğimiz Sunumu: www.slideshare.net/SearchMarketing…ra-ann-mitchell SEMrush Sıralama Faktörleri: www.slideshare.net/SearchMarketing…-olga-andrienko - - - - - - - - - - Kanalımıza üye olmayı ve podcast’imizi beğenmeyi unutmayın. Paylaşımlarımız ve hizmetlerimiz için web sitemizi inceleyebilirsiniz: http://bit.ly/2hob0aG Bizi sosyal medya kanallarımızdan takip etmek için: Youtube: https://www.youtube.com/channel/UC-7aE_7oQ26lEly06cIH1BQ Twitter: https://twitter.com/Kubix_Digital Linkedin: linkedin.com/company/kubixdigital/ Facebook: https://www.facebook.com/digitalkubix/ Instagram: https://www.instagram.com/kubixdigital/ Pinterest: https://tr.pinterest.com/kubixdigital/

You’ve probably heard all about the importance of search engine optimization (SEO) in today’s digital landscape, right? But did you know that Google has a local search algorithm that directly impacts where you rank on local searches (and, more importantly, where your competitors place)? We recorded this week’s episode after attending SMX East 2016, in New York City – the world’s largest search engine marketing conference and expo. At the conference, the results of an SEO study entitled Reverse Engineering Google’s Local Search Algorithm were announced. After hearing these game changing conclusions, we wanted to take a few minutes to share how your medical practice can win by taking advantage of local search results. The authors of the study, Local SEO Guide‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President), analyzed and prioritized ranking factors that affect local search on Google. In this episode, we’ll reveal how your practice can leverage Google’s local search algorithm to better market your practice on the internet and bring more patients through the front door. Tune in to Discover: • The factors that impact where your business shows up in Google search, and the little things you can do to quickly to improve your ranking • How to capitalize on Google’s local search algorithm to get your practice at the top of the search page • How patient reviews, link building, and great content can help you outrank your competition

Jim Hedger and Dave Davies discusses the goings on at SMX East 2015 where Gary Ilyes from Google spoke about if you go https for SEO purposes, youre doing it wrong. Plus, the days of virtually free data are ending thanks to mobile.

Jim Hedger and Dave Davies discusses the goings on at SMX East 2015 where Gary Ilyes from Google spoke about if you go https for SEO purposes, youre doing it wrong. Plus, the days of virtually free data are ending thanks to mobile.

Following the announcement that Google Launches Estimated Cross-Device Conversions in AdWords, Cindy Krum from Mobile Moxie discusses potential Mobile Marketing Implications to Michelle Stinson-Ross at SMX East 2013. Podcast: Play in new window

Not Provided and Google Authorship discussed as Michelle Stinson-Ross from Digital Always Media speaks with Dixon Jones, the Marketing director at Majestic SEO from SMX East 2013 in New York. Podcast: Play in new window

Victor reports from Webmaster World Pubcon 2009 in Las Vegas, and he recaps changes at the TRAFFIC where Rick Latona has taken over the bulk of show organzing in place of Rick Schwartz and Howard Neu who will continue to organize the annual TRAFFIC conference in South Florida. Also Victor gives us his experiences with SMX East, Online Marketing Summit and Adtech.

Victor reports from Webmaster World Pubcon 2009 in Las Vegas, and he recaps changes at the TRAFFIC where Rick Latona has taken over the bulk of show organzing in place of Rick Schwartz and Howard Neu who will continue to organize the annual TRAFFIC conference in South Florida. Also Victor gives us his experiences with SMX East, Online Marketing Summit and Adtech.

Search Intelligence Company Linkdex Launches from SMX East 2009. CEO and founder John Straw tells us about the beta launch of its first product SearchDNA, which lets users identify highly authoritative and relevant sites from a web-map of more than one trillion links.

Tony Cassella of LeaseOurDomain.com and Steven Kaziyev, president and founder of NamePursuit.com Inc. are looking to develop domains as they explain why they are attending SMX East 2009.

eDirectory CEO James Chubb discusses how their software powers thousands of online buyers guides, yellow pages, by way of rapid deployment of highly customized, SEO friendly directory site.

Domain name industry registrar and Domain Asset Management Company Moniker is profiled by Senior Account Executive Don Lyons.

Submit Express Vice President of Sales and Marketing Allen Horwitz discusses his companys work providing search engine optimization and Internet marketing services.

Victor Pitts speaks to Bruce Clay prior to his participation on the SMX East 2009 Ask the SEO panel, and he offers his take on the advantages he finds from attending SMX conferences.

Topher Kohan, SEO Coordinator for CNN, discusses his participation the the SMX East 2009 panel on Valuable Input from your In-house SEO Peers as part of the In-house SEM Exchange.

Greg Jarboe of SEO-PR discusses his new book titled YouTube and Video Marketing: An Hour a Day, plus gives his take on SMX East 2009.

Founder and CEO of Search and Affiliate Marketing Agency NETexponent Peter Figueredo gives his take on attending SMX East 2009.

President of paid search management platform ClickEquations, Craig Danuloff, discusses his comments he made about paid search management in a SMX East 2009 panel.

Christopher Hart, director of Eastern Region Operations for Bruce Clay Incorporated gives us the inside story of the SEO ToolSet Training being held at SMX East 2009.

Recap of SMX East 2008, with news on the Linkscape tool launch by SEOMoz, plus news on several SEOs joining new companies plus afterthoughts following the after hour functions like the IM charity party and Searchbash

Recap of SMX East 2008, with news on the Linkscape tool launch by SEOMoz, plus news on several SEOs joining new companies plus afterthoughts following the after hour functions like the IM charity party and Searchbash

aimClear President Marty Weintraub gives his take on SMX East 2008 and then discusses Damage Control PR with PPC as he and David go over a case study they worked on that became Masterful PR through content PPC.

Dave and Mikkel discuss SEOmozs Index of the Web and the Launch of their Linkscape Tool announced at SMX East 2008, UK Companies and eu tax laws, plus special guest Joost deValk tells us what he is working on besides SEO, and he and Dave reminisce on their first meeting.

aimClear President Marty Weintraub gives his take on SMX East 2008 and then discusses Damage Control PR with PPC as he and David go over a case study they worked on that became Masterful PR through content PPC.

Patrick Sexton of WeBuildPages and Michael Gray aka graywolf discuss the latest Google updates including the ongoing dynamic vs static urls post on the Google Webmaster Central blog, plus their plans for SMX East

Patrick Sexton of WeBuildPages and Michael Gray aka graywolf discuss the latest Google updates including the ongoing dynamic vs static urls post on the Google Webmaster Central blog, plus their plans for SMX East