JR Media

Local Business Marketing relies on building the "Know, Like, Trust" factor amongst people who live in your community. Do you know which profession is one of the least trusted amongst locals? If you guessed ➡ real estate agents. Then you guessed right! Watch as I explain how to turn this untrusted profession into one of the most trusted, thought leader for their local community. Download your freebie: https://jrmedia.com.au/how-i-turned-this-untrustworthy-profession-into-a-trusted-thought-leader/

I have a confession to make. I'm not a marketer...at least not in the traditional sense. I don't have a marketing degree, everything I have learnt has been self taught. People often tell me "Jess. I don't know, what I don't know" and are left feeling paralysed and overwhelmed. So they do NOTHING. I get it, this is how I felt too. It is true, we don't know what we don't know... but just imagine what would happen if you took one small and simple step to find out? Watch to learn more...

It's a common misconception is that running "Sponsored" Facebook ads is more expensive than running Facebook "Boosted" Posts. Boosted Posts & Sponsored posts actually cost the same when comparing apples with apples. It's a common misconception is that running "Sponsored" Facebook ads is more expensive than running Facebook "Boosted" Posts. Boosted Posts & Sponsored posts actually cost the same when comparing apples with apples. If you're ready to chuck that Facebook boost button out the door...for good...If you're ready to chuck that Facebook boost button out the door...for good...check out this week's freebie: https://jrmedia.com.au/netflix-and-facebook-ads-have-this-in-common/

There isn't much you can buy for 5cents these days. But on Facebook - you can still get quite a bit for just a few cents. Download your freebie: Mistakes Local businesses make and how to avoid them. www.jrmedia.com.au/mistakes

It has never been more important to be able to reach your ideal clients online. Advertising on Facebook is not just for large organisations. Local businesses can have the same success as those of larger organisations and larger budgets. You just need the right tools and know-how. To help you get started, download the 5 mistakes local businesses make and how to avoid them. Download freebie: https://jrmedia.com.au/our-new-reality-is-here-will-you-join-me/

You can have the best Facebook ads set up and I'm talking best images, best videos, best websites, best email copy, text headlines, whatever you want to call it. You could have the best ads ever, but if you don't have this one thing, it will fail. You see, if we don't have our targeting correct on Facebook, and by that I mean the interests and demographics and the different types of audiences we use when setting up our Facebook ads. If we don't have these set up just right, then the best Facebook ads in the world are likely to fail and it's generally the number one reason I see with my clients on why their Facebook ads aren't working. Download your freebie: https://jrmedia.com.au/1-reason-why-facebook-ads-dont-work/ More info: https://jessica-ricketts.mykajabi.com/FBTargetingWorkshop

There are three types of Facebook audience 1. Saved Audience 2. Custom Audience 3. Lookalike audience. Many businesses I consult with do not move past use saved audiences. Watch the video to learn more...

Using effective Facebook audiences first requires an understanding of warm, cold and hot audiences. There is a strategy behind how to use Facebook audiences and once you understand this concept, you'll be able to effectively use Facebook audiences to drive better results for your Facebook ads. You may have heard this concept from other digital marketers, but I bet you've never had it explained to you quite like this. Download Your Freebie - List of Questions to Help You Identify Your Ideal Client: https://jrmedia.com.au/freebie-identify-your-ideal-client/ More info: https://jrmedia.com.au/how-do-you-use-facebook-audiences/

Facebook is no longer offering business' a free ride. Therefore, relying soley on organic reach won't grow your business in a hurry. Watch my video to learn more. If you are a local business download my freebie - 5 mistakes advertisers make - https://jrmedia.com.au/relying-on-facebook-organic-reach-wont-grow-your-business/

Before I get stuck into breaking down the pro's and con's of a Facebook Boosted Post vs Facebook Ad (or also known as a sponsored post) let me give you a quick overview of the difference between the two. A Facebook Boosted Post is created on your Facebook page. All you need to do is create a Facebook post on your business page and a little blue "boost" button appears. You click on it, fill in your details, and you're on your way. A Facebook Sponsored Post is created via the Facebook Ads Manager Console and setting these babies up is a lot more complex. The good news is, you can't tell the difference between a boosted post and a sponsored post if you're the end-user, which means the person scrolling through their newsfeed and seeing your ad, can't tell the difference whether that Facebook post is a boosted or sponsored. They both look exactly the same. Pros of a Facebook Boosted Post Easy to create Facebook page posts Easy to boost Facebook Boosted posts using a smart device Cons of a Facebook Boosted Post Can't use your custom audiences No flexibility on where ads are seen Limited objective options Pros of a Facebook Ad Retarget Website Visitors Flexible Ad Layout More objective options Flexible placement options Cons of a Facebook Ad Can't use a mobile phone The platform is always updating and changing Can feel overwhelming at first There you go - the pros and cons of using Facebook Ads vs Boosted Posts in 2019. Now, if you ask me, I highly recommend all local businesses learn how to advertise via ads manager because as I just stated, there is so much more available to you that can help you to improve your ads and make them more cost-effective. My hope is that by the end of this article I would have finally convinced you to give up on that tempting blue boost button and empower you to give Ads Manager a go. Hold my hand, I'm here for you. If you learn best with printed out step by step instructions, I have just the thing for you... To help you get started and remove a little bit of that overwhelm you might be feeling, I have a free checklist on how to set up a Facebook ad using an existing post on your Facebook page. It'll help you get more exposure and help you just dip your toe into the world of Facebook ads manager. I highly recommend, if you're thinking about advertising, to download my checklist today, it's free. https://jrmedia.com.au/facebook-ad-vs-facebook-boosted-post-2019/

A great question I got asked the other day was... Does Facebook boosted posts cost the same as sponsored posts? Find out the answer in this week's tip video... https://jrmedia.com.au/does-facebook-boosted-posts-cost-the-same-as-sponsored-ads/

A question I get all the time is...how much do I spend on Facebook Ads? This is a complex question to answer and the answer is different for every business. Watch this week's tip video and learn how you can determine how much to spend on ads. https://jrmedia.com.au/how-much-do-i-spend-on-facebook-ads/

The price to run Facebook Ads is on the rise! The last quarter of the year is ALWAYS the most expensive time to run Facebook Ads. Why? Imagine every business trying to use Facebook Ads to take advantage of consumers looking for gifts ideas at Christmas...because that is exactly what happens. (Merry Christmas!) Download my Facebook "Silly Season" Campaign cheat sheet and learn some strategies on how you can remain competitive over this silly season. https://jrmedia.com.au/facebook-advertising-get-more-expensive-around-christmas/

Here is some tough love... if you are not a big spender on Facebook (i.e. spending less than $800+ per month on your ads), hiring a Facebook Ad Expert to manage your ads for you is unlikely to be cost-effective for your business. The cost of hiring a Facebook ads consultant generally sits around $800 to $2,500 per month + your FB advertising expenses. Yes, there are cheaper ads agencies out there - but would you risk hiring a chef to perform brain surgery on you just because they are good with knives? Or would you pay for a skilled, experienced and educated brain surgeon? Or in this case, a Facebook Certified Blueprint Ads Manager? (like yours truly). Can you invest the next 3 minutes to becomming a better facebook booster? Download my quick start guide - click here: https://jrmedia.com.au/do-i-need-to-hire-a-facebook-advertising-expert/

This week's tip: Is this fear stopping you from promoting and growing your business Facebook? p.s Don't forget to swipe this week's freebie too: https://jrmedia.com.au/how-to-handle-negative-feedback-on-social-media/

Today, I give it to you straight and answer this burning question...is Facebook dying? The answer may surprise you. Don't forget to collect your freebie this week - click here to download: https://jrmedia.com.au/is-facebook-dying/

I HATE the boost button, and I'm equally passionate about sharing why I hate it. So this week's tip is all about my beef with the Facebook boost button. Don't forget to grab your free quick-start guide on how to become a better booster. It's only two pages long, a super quick read - you'll be done in no time! - https://jrmedia.com.au/my-beef-with-the-boost-button/

This week's 3 Reasons Why Your Business Needs to Learn How to Run Facebook Ads properly. Don't forget to grab your freebie...A step by step checklist on setting up a "Call Now" Facebook Ad. Click here to get it: https://jrmedia.com.au/3-reasons-why-local-businesses-need-to-learn-facebook-advertising/

I'm BACK! :-) This week's tip...I always knew momentum was important in business, but I didn't realise HOW important it was until this happened. Download this week's freebie here: https://jrmedia.com.au/the-power-of-momentum-on-facebook/

I thought I would just check in to give you a quick tip on how you can grow your following on Facebook and then what to actually do with it. So the real estate industry is such a traditional industry that a lot of agents get stuck in the traditional type of marketing but it's time to get on the bandwagon and to reinvent the way you market yourself and your personal brand to potential buyers and sellers and one strategy that I suggest to you, it's a long-term game but it's worth it in the end is to start creating great content that just focuses on what you have in your farming areas. So every suburb is gonna have restaurants, it's gonna have parks, it's gonna have coffee shops. So get amongst it, interview the school principals, review local coffee shops, talk about what's involved in local community events and showcase the parks that they have so it looks like your suburb is a great place to live which attracts other people to live there and what that actually does is positions you as the go-to realtor for your suburbs and if anyone needs to know anything about their suburb, they're gonna go to you. So what you do is you post, you just grab your smartphone. Really simple, it's nothing complicated. Start recording. Put those posts on your Facebook page. Promote those out to people who live in those suburbs and then that's how you grow your following and now what you do after that, that's where the magic happens. So after consistently running this sort of strategy, now, my keyword here is consistency. You can't do it once and expect results. You need to do it consistently. What you then do is retarget the people who watch your videos on Facebook with either listings you have for sale or asking them whether they'd like to know how much their home is worth. Using the power of Facebook advertising, you can retarget people who watch your videos. So that's just my quick tips today. If you have any questions, pop them in the comments below and I'll be happy to help you. Good luck, everyone, thank you.

Facebook policy changes that will affect small businesses that plan to advertise on Facebook starting 25 May 2018.

What a whirlwind it has been for ol Mark Z & Facebook. A lot of change is in the air and I'm sure businesses and users are feeling a little overwhelmed by all the information that is going around - because that's exactly how I'm feeling. New updates are coming through almost daily, but here are three changes that will affect businesses from 25 May. As I hear more, I'll report back.

Why I think adding a little "FUN" into you marketing strategy is SO important

Friends, I have a confession to make. I am always harping on about video to my clients. You gotta do video, you gotta do video, why aren't you doing video? And yet, I still am quite nervous putting myself out on video, but when you start to do it regularly and the message that you deliver is of worth and people can use tips or use your advice and move forward with their lives, that's how you build credibility, that's how you build your brand, and that's how people start to trust you. So, I thought I'd give you three tips on how to better prepare for a video. The first tip is to think about what you wanna say prior to running the video. Perhaps write some talk points on a piece of paper. The second is to relax, take a deep breath and then just go. And the third tip is to just accept that little stuff ups happen and that's okay. It's what makes us human.

Today I'm talking about subtitles and how important they are that they're included on your videos. So about 80% of us watch videos on social media without listening to sound. So adding subtitles is a crucial way for you to deliver your message without sound. There are two easy ways you can add subtitles to your videos. The first is when you upload a video into Facebook there is a section that will auto generate subtitles for you. Now be prepared to edit the spelling and grammar, because the system isn't perfect. The other way is uploading your video to a website called rev.com and for about a dollar every 30 seconds, they'll write the subtitles for you and then you'll download an srt file. And then with that srt file, you attach it to your video. If you'd like an instructional video on everything that I've just discussed, comment below and I'll send you a copy.

Today I'm talking about the types of video content you can include in your Facebook marketing strategy. You don't always have to be talking on camera like I'm doing today, there are other ways you can engage your audience, and one of the ways is go behind the scenes of your business, show people how your product is made, and be really transparent about how you operate in your business. Another option is to show some footage of your customers enjoying your product, or talking about how much easier their life is after they engaged in your service. These two strategies are really powerful ways to build an audience and to create engagement. I hope this tip helps, if you've got some videos you'd like me to check out and provide some feedback, please send me a private message, I'd love to see them.

Tune In For More Facebook Marketing Tips!

This week's Facebook marketing tip, I explain the differences between:

Today, I was gonna get into a little bit of technical information about how to schedule posts on your Facebook page, but then on reflection, I just wanted to talk to you about your page and, even though it's really important to be active on your page, you also need to be kind to yourself, because a lot of us, me included, you're either a one-man band or you've got a small team, and you've got lots of other hats to wear, and Facebook isn't the be-all and end-all of where you should be concentrating your efforts. So, I understand that you've got your own things outside of your social media marketing plan that you need to concentrate on. So, I thought I'd give you my thoughts of the bare minimum on how to grow your brand and keep your day job running for your Facebook page. So, the first one I asked is, "How often do I need to post?" And I recommend between two and three posts a week as a minimum, because Facebook's already reducing your organic reach, which means your posts that people see for free, so you might as well reduce the amount that you're posting, but make those really, really valuable. Number two is in those three posts, add a little variety. Last week, I talked about the 80-20 rule, where you have 80% of fun or providing education and 20% sales. So, think about that 80-20 rule and use variety. Use video, use images, use blog posts. Put a funny meme up or an inspirational quote. You know, mix it up in those three posts. And number three, and it's really important, is to be consistent. If you do very little, but you do that very little consistently and you do it really well, change will happen. So, be kind to yourself, because we all have other things to do other than sitting on Facebook all day, apart from me, because that's what I do all day. But, not everyone's like me, and you won't be perfect all the time, but as long as you stay consistent, stick to some minimum rules and minimum posting numbers, and keep your page active, and most importantly, communicate to the people who reach out to you. So, if people message your Facebook page or comment on a post, make sure you're actively asking them questions and starting a conversation, so, just these little tips will help you without having to sit on Facebook all day, and you can get on with your day job. I hope this helps. Please provide any questions that you may have in the comments below, and I'll make an effort to respond to every single one.

Today I'm going to give you a quick tip about increasing your page likes for free. When you create a post on your page and you start getting reactions, likes, or emotions you can click on that number and you can see the names of everyone who has liked, or laughed, or cried on your post. Next to their names there's a button that says Invite. Click that button. What that does is sends that person a notification inviting them to like your page. This is a quick, easy, and free way to increase the likes on your page. Give it a try.

Today I'm talking about your ideal client. Who do you want to see the content that you're creating on Facebook? Who are you talking to? I often say, if you say I wanna talk to everyone, you end up talking to no one. It's really important to niche down and have a real clear idea of who your ideal client is. How old are they, where do they live, how much money do they make? Do they have a family, what are their interests? Knowing these key factors is essential and is the pinnacle factor with success with Facebook advertising. If you need any help identifying your ideal client, I've got a sheet full of questions that might help you get clarity. Give me a call if you'd like a copy.

Last week I talked about identifying your ideal client. Now, what if I could tell you that Facebook could find these new clients for you? Yep, that's right. I'm talking about a lookalike audience and what that is, is an audience of people who Facebook believes has the same attributes as your current clients. A lookalike audience is a fantastic way to broaden your audience and test new markets. What you need to do to create a lookalike audience is provide Facebook data. The more data you give it, the more accurate the lookalike audience. I personally prefer to use lookalike audiences over interest targeting because I trust Facebook and its algorithms. Facebook knows all about Facebook, so I put my trust into it by creating lookalike audiences. By creating a lookalike audiences, in a roundabout way, you're potentially targeting your competitors' clients with your ads. That's the power of Facebook advertising.

Today's Facebook marketing tip is to have a think about why you're boosting this post or why you're setting up this Facebook ad. What do you want people to do? One of the first steps that Facebook asks you is to set an objective and the reason why it asks you to do this is because it will show your ad or your boosted post to the people most likely to take that action or let you achieve that objective. For example, if you are showing a video, your objective is to get people to watch your video. So you choose the objective of video views. Say you'd like people to visit your website. You objective would be traffic because you want people to click on your ad and visit your website. Have a think about what you want people to do and set your objective accordingly. Until next week, bye.

I wanna talk about Facebook ads and the fact is, they're not magic . You're not gonna just put a few bucks out there and have people running to you saying, "Take my money. Take my money." It doesn't work like that. On Facebook you need to nurture people. You need to give a lot before you get back. For example, I've probably spent about $2,000 on Facebook right now sharing my videos, boosting my posts. The whole idea of it is to build my tribe. It's to build an audience of people who like what I say, who are interested in what I'm saying, and it's about building trust. Then and only then, that I can just sprinkle in a little bit of sales. Just a little sprinkle. But, we can't always just go in with the mindset that Facebook ads are magic. They take time. It takes consistency. If all your marketing strategy is, is promoting on Facebook, then it's gonna take a lot longer. It has to be just a small part of the bigger picture for the rest of your business. I hope this given you a few ideas to have a think about. If you like some catching sessions on what to post on Facebook and how to nurture those audiences and most importantly, how to grow that tribe. Send me a private message and we can talk further.

Today I'm talking about one of the most important ads that you should have set up and running on a daily basis. That's an ad that retargets your website visitors. To organise this you need a Facebook Pixel on your website, and what that is is a little piece of code at the back end of your website and when someone visits your website, leaves your website, and then goes to Facebook and Instagram, an ad from you will appear to them. Imagine what kind of difference that will be for your business to remind every single person that went to your website to go back to it. That's all for me today. If you need a hand or want me to talk you through how to install a Facebook pixel, book a coaching call and I'll be more then happy to help.

Today I'm talking about Facebook Ads and the fact that they don't need to be polished and professional-looking advertisements. I went camping over the long weekend for the first time ever, like, sand, tent, no toilets, no showers, real kind of camping. And I'm more of a let's go to a resort kind of girl, but over the two days that I spent, it was an amazing experience. I grew closer to my family, I grew closer to my friends, and we had an amazing time. And what did I want to do, I wanted to post my photos and videos on Facebook, so it reminded me why I joined the platform in the first place. Your ads on Facebook, if they can look more like the reason why people go to Facebook, so they don't need to be polished and they don't need to be stock photos, they don't need to be professional videos. The more organic they look to the reason why people are there, the more engagement you're likely to receive because it doesn't look like an ad, even though it might be. Give this strategy a try and let me know how you go.

Today's tip is a little bit different. About two weeks ago, Facebook experienced a hacking where 90 million users were affected. And this week I've seen an increase in people saying their profiles have been hacked and to stop and for people not to accept friendship requests from them. So I thought it was important to show you how to protect yourself and how to change your passwords. Here is my How-to video. Okay, this is how we change our passwords on Facebook. Click on the little triangle arrow. Scroll right down to the bottom. Click on Setting. Click on the left, Security and Login. Scroll down. Change your password. Edit Change your password as required. Save changes. Now there is an option here to increase your settings further by using a two-factor authentication, which means that when you login you also get SMS'd a code from your phone, as well. If you want to be super tight you can have a look into this option as well. Hope this helps. Until next week!

This week's tip is a quick one. This week's tip is a quick one. If you're running Facebook Ads, and you want people to go to your website, do not send them to your homepage. Send them to the specific page that you want that person to see. It's all about reducing the friction, and reducing the number of steps to get someone to do what you want. For example, if you're in real estate and you want someone to submit a form to request an appraisal. If you send them to your homepage, they need to search around to find the appraisal form. If you send them directly to the page where the appraisal form sits, they're more likely to perform the action that you want to do. Give it a try, and let me know how you go. Until next week.

This week's tip is about re-targeting ads. When you have a Facebook ad that directs people to either a landing page or a specific web page on your website, consider setting up a re-targeting ad that encourages these people to go back to your website and also reminds them of your offer, if you have one. To set this up, you need a Facebook pixel installed on your website. If you'd like some assistance helping you set up these re-targeting ads, please contact me, I'll be more than happy to help. Until next week.

This week's tip. If you're running Facebook ads, make sure you run those ads for a minimum of four days. Why four days? Because every day hundreds of thousands, maybe even millions of ads, are being pushed into the Facebook algorithm. It takes about four days for your ads to properly settle into this wave of ads in the Facebook algorithm. If you do it any shorter, the data that you get back may not be accurate. Allow four days before turning anything off or making changes. What I do for my clients is I make edits once a week and I analyse, but don't touch, three times a week, sometimes even daily depending on the campaign. But the key is that I don't touch it. The more you touch it, the more you break the algorithm. Keep this in mind the next time you create your Facebook ad. Until next week.

This week's tip is more of an opinion. I got asked this week, what's the best day to start a Facebook ad, and in my opinion, any day is the best day to start a Facebook ad because Facebook is going to show your ad to the people most likely to take the objective that you set it, for example, if you asked people, if your Facebook objective was video views, because you had a video, it would show your ad to the people most likely to watch a video. If it was traffic, which means you want people to click on your ad to go to a website, it would show your ad to people who were most likely to take that action. If you do have data within your own organisation, for example, the phone rings more on this day or you have more website visitors on that day, then you use that data and test it out. Perhaps show your ads a few days before that day, for example, there is no real one solid answer for this, but if you have no data, any day is a good day, until next week.

Today I wanna talk about short-termism. Now, a common mistake that I see local businesses make all the time is that they suffer from short-termism. Now, short-termism is when we have a fantastic idea, we put all our energy into this idea or a platform, such as Facebook or Instagram or LinkedIn. We put all our effort into it. We work really hard, but we only work really hard for a short amount of time because something new and shiny comes along and we get distracted and we go off and do that. And when all that effort, we look back at all that effort and we don't see results, we blame the platform or we blame the idea that we just had. But especially with Facebook, things take time. It's not going to take one Facebook ad or one Facebook boost for four days for $20. People aren't going to run to your door using that sort of strategy. Business owners like yourselves need to first know why they're advertising on Facebook and also have a plan in place on how they're gonna get people off Facebook and talking to them. Now, I'm in production of organising an online course specifically for service-based businesses or brick and mortar businesses, and it's all about building a strategy, learning how to advertise properly through Facebook Ads Manager, and being cost-effective and smart about your Facebook marketing. If you'd like to get in on the ground level with this online course and have access to my early pre-launch pricing, please send me your email, and I'll keep you in the loop. I'm going to launch it in June.

This week I wanna talk about the harsh reality of your Facebook marketing strategy. The reality is, no matter how much money, time, and effort we put in our Facebook pages and our ads, we never really truly own anything. We're really merely renting off Facebook. Now what I mean by that is we don't own our Facebook followers, we don't own the people who like, engage, and share with our posts, we don't the data that's generated by the Facebook pixel sitting on our website. Facebook can take this away from us at any time and that's the harsh reality. But, we're damned if we do and we're damned if we don't. Really, aren't we? So, it's really important that you include in your Facebook marketing strategies, ways to encourage people to get off Facebook or any social media platform, by all means, get them off Facebook and onto your database. So, either buy an eBook in exchange for an email or a really good offer on a product or a service. We need to encourage them to get off Facebook and into your database. Only then do we own that data and we can nurture and do more with it.

Today I'm going to talk about the difference between a boosted post and a sponsored ad because the difference between these two often confuses a lot of people. Either way, whether your boosting a post or creating a sponsored ad, they both look the same to your audience, so there's no difference there. When boosting a post, this is found when you create a post on your Facebook Page and a little blue button appears next to your post. And what you do is you click the boost button directly from your Business Page and Facebook gives you some limited options on who you can target and how much, et cetera, et cetera. This is the beginner's level of Facebook advertising. Whereas a sponsored post or a sponsored ad is done through Facebook's Ad Manager Console and the options on what you can do, who you can target, when and where your ads are shown and your ad format, meaning what your ads look like, the options are vast and varied and far more flexible. If you'd like to dive in a little further into the boosted posts, I do have an eBook for those people interested, it's called How to Become a Better Booster and a link to that is provided in the comments below.

Today I'm talking about which kind of ads do I use, a boosted post or a sponsored post? Which ones do I use? This is not an easy question to answer. It really depends on what your end goal is. A boosted post is used generally if your end goal is to encourage engagement on your post, which means you want more people to like, comment and share on your post. However if you want people to visit your website, respond to an event that you're hosting, perhaps download an app, or purchase something from your website, the list goes on. If these are any of your goals, then I highly recommend diving into a sponsored ad, and the other advantage of having a sponsored ad is that you can also ad a call to action button, which means could say learn more, shop now, buy now, download, the options, there's plenty of options there. So really before you click Boost or setup a sponsored ad, think about your end goal. What do you want people to do after looking at your ad. Think about that and then choose accordingly. For those who wanna dive in a little deeper but not too deep into the boosted post, I do have a free e-book available. It's called How to Become a Better Booster. There's a link to the e-book in the comments below.

I wanna talk about the three types of categories Facebook has for audiences that you can create within the Facebook ads manager. So there are three categories. The first one is a saved audience. Now, if you're used to clicking the boost button, and you add peoples who are interested in certain products or certain people or maybe a little bit about demographics, things like that, this is called a saved audience. So that's category one. The second category is called a custom audience. Now custom audience could be people who visit your website, could be your database of clients and prospects. It could be your Facebook page or Instagram followers. There's a whole variety of custom audiences. But basically, this is an audience that involves your business somehow. And the third category is called a lookalike audience. And a lookalike audience is a group of people or an audience of people who Facebook believes have similar attributes to a custom audience that you set it. So if you say create a lookalike audience based on my website visitors, Facebook will look at your website visitors and then go find people with similar attributes to your website visitors. So those are the three categories. There's lots and lots of variation within those three categories, but hopefully that clears the air between the difference of a saved audience, a custom audience and a lookalike audience.

I get asked all the time, Jess, how much do I spend on my Facebook Ads? And like everything in Facebook Ad world, I can't give you a straight answer because there's so many factors involved when it comes to deciding on your budget for Facebook Ads that I can't just say one price and that be it. In fact, your bid, meaning how much you are prepared to pay Facebook to show people that ad, your bid is only one factor in about three or four factors that is the deciding factor whether Facebook shows your ad to the right people or not. And it's gonna take more than a minute for me to actually explain that, so I'll have to wait for that for another day. But $1 per day is the minimum that you can spend on Facebook, so if you've never clicked that Boost button, put $1 a day and see what happens. What have you got to lose? If you have done advertising before and you're still not sure about how much to spend, have a look at the size of your audience. How many people are in that audience, and how quickly do you want those people, all those people, to see your ads? So if you've got an audience of 1,000, for example, you wouldn't wanna put three, $500 on a small audience of 1,000 people because Facebook will continually show your ads to those 1,000 people, five, six, seven times perhaps, and that can get a little bit annoying. However if you've got $500 and you've got an audience of 30,000, 50,000, 70,000, then perhaps that's a better budget for that audience size. Probably wouldn't stretch to 70,000, but you get the idea. So if you've got a small audience of 1,000 people, consider three or $5 a day to reach those 1,000 people, and if you've got more, consider more. So always have a look at your metrics as your ad is progressing. Look at your reach, which means how many people have seen your ad, and look at your impressions, which means how many times your ad has been shown to people, which is often more than once, which is a good thing, but we don't wanna show it nine, 10, 12, 20 times because it can get a little annoying. Thanks everyone. I hope you found this useful.

This week I want to encourage everyone to go behind the boost button and have a look at Facebook's Ads Manager console. I want you to poke around. I want you to try and break it, because the power that this console holds compared to that boost button is beyond compare. I wanna show you this little button, and I'm gonna put up it in a screen shot. This little toggle, when highlighted blue, means that it's active. When you change it from blue to grey, it means it's inactive. So what this means is muck around. Try to create an ad. Go all the way to the end. And if you hit publish and then decide you don't want to run that ad again, all you need to do is to click that little toggle from blue to grey, and your credit card won't be charged. And if your credit card is being charged and you stop the ad campaign by changing it from blue to grey, your credit card will no longer be charged. So what have you got to lose? Get in there, click around, break it. And when in doubt, change that little toggle from blue to grey. Until next week.

This week I wanna talk about negative feedback reviews and comments. When you receive an unfavorable comment or review on your Facebook page, there is a way to handle it. There's a right way and there's a wrong way. The wrong way is to be reactive, aggressive and fight back because that's only going to encourage the person to bite back and it can turn and blow up into something that no one ever wants. The more appropriate way to respond to negative comments and reviews on your Facebook page is to first take a deep breath, perhaps go for a walk, talk to a friend or a colleague about the problem to get an outside perspective and then when you're ready, reply to the comment with something like this: Thank you for taking the time to provide feedback on my business or our business. We're always looking for ways to improve and we'll take this on board and bring it forward to the team. Full stop, no open-ended questions. If they reply, you don't reply back because that's only going to aggravate the situation even more. Alternatively, another response is, thank you for taking the time to provide feedback on my business. I wish to take this conversation offline and deal with the problem directly with you. May I please contact you offline? And then leave it at that. Please be careful not to let your emotions take over before responding. Otherwise, your situation will only get worse. I hope this helps. And talk to you next week.