Podcasts about custom audiences

In dieser AOM Shorts Episode sprechen Host Florian Vette und Marketplace-Experte Ole Schleth über einige der spannendsten Entwicklungen im Amazon-Universum. Adidas integriert „Buy with Prime“ in den eigenen D2C-Shop und die mobile App – ein kluger Schachzug oder ein Schritt in eine stärkere Abhängigkeit von Amazon? Können Marken bald auch Amazon-Werbung direkt auf Adidas-Webseiten schalten? Ein weiteres Highlight: Die Ergebnisse der Amazon Vendor Studie 2025 von Martin Heubel sind da. Florian und Ole werfen einen Blick auf die wichtigsten Erkenntnisse, darunter Amazon als Wachstumskanal für 1P-Marken, Profitabilitätsentwicklungen und neue Herausforderungen in den Verhandlungen mit Amazon. Spannende Neuerungen gibt es auch im Bereich Amazon DSP: Mit „Missed Opportunity“-Zielgruppen können Werbetreibende jetzt direkt Kunden ansprechen, die z. B. Produkte angesehen, aber nicht gekauft haben – ohne komplizierte Custom Audiences in der AMC. Dazu gibt es Updates zu Off-Amazon Placements und KI-gestützten Insights in der Seller Central, die Händlern wertvolle Optimierungstipps liefern. Außerdem im Fokus: Das Ende von Amazon Inspire – Amazons Versuch, TikTok zu imitieren, ist gescheitert. Gleichzeitig zeigt TikTok Shop mit einer exklusiven Lidl-Kampagne in Großbritannien, dass Social Commerce weiter an Bedeutung gewinnt.

Découvrez le pilier "Audience" pour des campagnes Facebook Ads performantes

Send us a textDiscover how Maxx turned setbacks into stepping stones, overcoming supply chain woes and financial turmoil, only to emerge with Madison Braids—a brand that skyrocketed to a $3 million triumph. Imagine having the insights to double, even triple your ROI with laser-focused strategies; this episode holds the keys to that paradigm shift.In this episode, Jordan West with Maxx Blank, a cofounder of Triple Whale, as he shares the incredible evolution of his ecommerce ventures. Our conversation navigates through Maxx's early days launching boutique operations like Ivy and Fig, to his current success with Triple Whale, a game-changing analytics platform for Shopify merchants. Join us as we explore Maxx's lessons learned from navigating supply chain challenges, leveraging Facebook ads, and developing cutting-edge solutions for the future of social commerce.Listen and learn in this episode!Key takeaways from this episode:Ecommerce Opportunities and Challenges: The initial phase (2015-2016) offered great opportunities in ecommerce via platforms like Facebook, but also brought challenges with supply chain and marketing.Targeting Niche Markets: Madison Braids' success shows the value of focusing on niche markets and how expanding to broader audiences can drive scalability.Robust Data Platforms: Triple Whale's evolution from a dashboard to a comprehensive data platform highlights the importance of meeting real business needs, especially in ad attribution and real-time analytics.Leveraging AI for Insights: The development of "Mobi" showcases the benefits of using AI tools to generate data insights and automate workflows, aiding effective business decisions.Adaptability: Maxx emphasizes staying flexible and skeptical of absolute predictions, which is crucial for navigating business changes and consumer shifts.Community Engagement: Events like the Whalies play a key role in building brand loyalty and recognition within the industry through community engagement.Pandemic-Induced Shifts: The ecommerce boom during COVID spotlighted the necessity for businesses to adapt strategies in response to external shifts.User-Driven Growth: Triple Whale's growth illustrates the power of user engagement in product development, leading to organic expansion.Today's Guest: Maxx Blank, cofounder of Triple Whale. Maxx is highly connected to the ecommerce industry, particularly in data analytics and marketing strategy. He is an expert in developing platforms that provide comprehensive analytics solutions for ecommerce businesses, addressing challenges like ad attribution, and evolving products to support multi-touch attribution and real-time data visualizations.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

In dieser Episode sprechen Host Florian Vette und MOVESELL Marketplace Experte Ole Schleth über die Entwicklungen von Online Marketing und Retail Media. Die Werbeeinnahmen von Retail Media sollen bis 2028 weltweit die Einnahmen durch TV-Werbung übertreffen und 15,4 % der gesamten Werbeeinnahmen ausmachen. Amazon führt diesen Markt mit einem Anteil von 54 % in Europa an, weit vor anderen Plattformen wie eBay und Zalando. Außerdem berichtet Florian von einem besonders spannenden Amazon Ads Update: Custom Audience sind zukünftig nicht mehr nur exklusiv in der DSP targetierbar, sondern werden auch im Amazon Sponsored Advertising verfügbar sein. Weitere Marketplace News im Überblick: 1 - Neue KI Tools für Amazon Ads wurden bei Amazon unboxed vorgestellt 2 - Kaufland entscheidet Sponsored Products Ads von Mabaya zu lösen und selbst weiterzuentwickeln 3 - Amazon AMC nun zusätzlich zu DSP auch für Sponsored Ads verfügbar 4 - Umfassender Content-Support durch Amazon AI-Creative-Studio angekündigt 5 - Neues Interface für DSP soll Performance verbessern 6 - Amazon erweitert Advertising Optionen auf Prime Video 7 - Amazon verzeichnet starkes Wachstum in den Niederlanden

In this episode, Jon will share several ways to create custom (and lookalike) audiences within the Meta Ads Platform. To watch this training video, click here: https://youtu.be/voaRhDUg93c

Marty Marion and Justin Brenner continue with the series. They're discussing how to create next-level price anchoring.

Neue Custom Audiences für Instagram, TikToks Werberichtlinien, YouTube mit Ad Frequency und mehr.

1. Facebook Ad Policies Renamed To Meta Ad Standards - Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible. We're not making any changes to the scope of these policies or how we enforce them, nor are we announcing any new policies. Instead, our goal with this update is to make it easier for people and businesses to access and understand our policies.” 2. Meta Announces Facebook Communities Summit 2022 - Per Meta, “the Facebook Communities Summit is back. Join us virtually to celebrate inspiring community builders, hear from Facebook leaders, and learn about a number of new products and features to help you build, grow, and support your groups.”The event is scheduled for October 20, 2022. Previous Communities Summit events have seen the launch of various new tools and updates, so it could well be worth tuning in if you're looking to stay up with the latest group moderation options that could help to maximize your Facebook community. You can learn more about 2022 Facebook's Communities Summit, and sign-up to attend, here.3. Meta Shutting Down ‘Bulletin' Newsletter Platform - Meta launched Bulletin in April 2021, as part of an effort to take a piece of the growing newsletter market and compete with Substack (btw, Twimshow is hosted on substack). Now Meta says that it will shut down Bulletin by early next year. Per Meta, “Bulletin has allowed us to learn about the relationship between Creators and their audiences and how to better support them in building their community on Facebook. While this off-platform product itself is ending, we remain committed to supporting these and other Creators' success and growth on our platform.”4. Meta Rolls Out ‘Advantage Custom Audience' - Per Meta, “... rolling out Advantage custom audience, a new targeting automation product that leverages an advertiser's Custom Audience to reach new and existing customers. This is similar to Lookalike audiences that find people who are likely to be interested in your business, except that Advantage custom audience goes beyond the 1%, 5% or 10% similarity ranges you are used to, while also prioritizing delivery of ads to people in your Custom Audience. This entire process is guided by AI and machine learning to help improve advertiser campaign performance with less manual effort.”5. Instagram : Multi-advertiser, Explore And Profile Feed Ads - Multi-advertiser ads allow businesses to be discovered by people who are in a shopping mindset and have recently engaged with relevant business content in feed. When a person expresses commercial intent by engaging with an ad, Instagram will deliver more ads from other businesses that may be of interest, powered by machine learning. Through a large-scale back end study, they observed that adding multi-advertiser ads to ad campaigns drove improved efficiency in incremental conversions per dollar spent.Explore home, the grid that people see when they first arrive on the Explore tab, will now feature ads to reach people in the earliest stages of discovering new content they care about.Instagram is also testing  ads in profile feed for non-teen, public profiles, which is the feed experience that people can scroll through after visiting another account's profile and tapping on a post. Ads in profile feed give advertisers the opportunity to expand their reach easily using existing feed assets, while giving people the same personalized ad experience they enjoy in their main Instagram feed. As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators.6. Google Analytics Stops Reporting Store Visits - Store Visits in Google Analytics provides an estimated count of the number of store visits from users who visit your website and then visit your physical store within 30 days. Store visits are estimates based on data from users who have turned on Location History. Only aggregated and anonymized data is reported to advertisers, and they aren't able to see any store visits from individual website sessions, ad clicks, viewable impressions, or people.Now Google states that, “on 10/31/2022, Store Visits reporting will be discontinued. As of this date, new Store Visits reporting will not be generated. Historical Store Visits reporting will remain available.”7. Google Announces ‘Tag Coverage Summary' - Sitewide tags are the building blocks of a strong measurement foundation. They help advertisers understand how customers are interacting with their website and ads. But, it's historically been difficult to set up and manage tags without technical expertise or a tag management platform like Google Tag Manager. To address this, Google rolled out a single, reusable Google tag so you can do more across different Google products and accounts without changing your website code. We covered this in more detail in Episode#120.Now, with the new Tag coverage summary, you can quickly determine whether your Google tag has been implemented on all of your website pages. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager.8. Google Ads: Target Users Who Are More Likely To Click On In-App Ads - Through this update, Google Ads' app campaigns allow you to target people with an affinity for clicking on ads within apps. The new targeting option is target return on ad spend for ad revenue or tROAS for ad revenue for short. Per Google, “this is an update to the Target Return on Ad Spend, or tROAS bid strategy, which is recommended if you are seeking a specific Return on Ad Spend from your App campaigns..”To use tROAS for ad revenue, your develope will need to send all AdMob or third-party ad revenue data to Google Analytics for bidding. Because third-party ad revenue in Google Analytics enables revenue import from any monetization platform into Google Analytics for tROAS bidding. In addition, you're required to link your Google Analytics property to Google Ads and send your Google Analytics ad_impression event to Google Ads. With those requirements met, you can implement this new targeting capability by setting up a tROAS for ad revenue App campaign and selecting the ‘ad_impression' event to optimize toward ad revenue. 9. Google Ads Testing ‘Automatically Created Assets' - Automatically created assets are a campaign-level setting that helps you generate additional assets (headers and descriptions) to complement the assets you input for your ads by using relevant creative content from your landing page, website, existing ads, and keywords in your ad group. Note that automatically created assets setting is currently in beta and not available for all. Automatically created assets will appear in campaign level settings as accounts are added to the beta. You can see which assets are being used in the RSAs by navigating to “Asset report” from the Ad level to “View asset details” and viewing all of the assets used.  You can use the “source” column to distinguish between automatically created assets vs advertiser-created assets  Automatically created assets will show impressions and performance ratings  On the channel-level asset report, auto-created assets are visible like advertiser-provided assets If you have access to this new feature, you'll instruct Google to generate the assets from eligible sources based on relevance and predicted performance. You can choose to opt-out of automatically generated assets by going into your Google Ads account, navigating to Settings, then clicking Automatically created assets, then selecting Off: Use only assets I provide directly for my ads.Source: https://support.google.com/google-ads/answer/11259373 10. Google Ad Recommendations Can Now Be Applied As Experiments - Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently "in as few as two clicks, you can set up an experiment where you compare your base campaign to a trial campaign which will have the recommendation applied," Google said. Currently, this functionality is available for broad match and target return on advertising spend recommendations. Google said it will continue to roll out support for more recommendation types on the Experiments page in the coming months.Google said this was done because many advertisers felt that it can be hard to understand the impact of applying a recommendation to your account.Google recommends you monitor your results within the Google Ads Experiments page for 4-6 weeks. Once the experiment has concluded, you can apply the results by either converting your trial campaign into a new campaign or by transferring the learnings to your original campaign.

Join me and Kirsten VonBusch and Kelly Lawson from Experian Automotive as we discuss how Experian is powering the next generation of marketing automation through their real-time data feeds and audience building tools. Data-driven marketing strategies is one of the hot topics that will be discussed at the Modern Retailing Conference (MRC) in November. 

Comme chaque début de mois, on fait le tour des nouvelles de l'entreprise Meta et de l'outil Facebook Ads et septembre est marqué par plusieurs événements considérables. Nous avons tout d'abord le Performance Marketing Summit auquel nous étions invités par Meta et qui rassemblait les plus grosses agences Facebook Ads. Un rassemblement propice à dévoiler les dernières nouveautés et tendances (coucou Shopping Ads) mais aussi raffermir l'importance du PERFORMANCE5 pour les mois à venir. Nous avions , notre propre événement qui rassemblait Shopify, Meta, Gorgias et Aircall. Pendant lequel nous avons délivré 4 conférences autour du e-commerce. Mais pour revenir à Meta, la plupart des nouvelles de septembre concerne les services de messagerie. Tout d'abord, Facebook Ads se voit dôté d'une nouvelle audience : la Advantage Custom Audience. C'est exactement la même chose que la Custom Audience normal, sauf que celle-ci est, semble-t-il, mieux fournie en Machine Learning que sa cousine. D'un point de vue purement cosmétique, on en voit pas la différence, mais Meta nous assure que les performances seront à la hausse. Ensuite, nous avons la perte des Specials Audiences pour les annonceurs dans l'emploie, la banque, les crédits, etc. La news a fait beaucoup de bruit mais ne concerne que les US et pas le reste (Canada & Europe). Elle fait suite à une année complète de négociation avec le gouvernement américain. Instagram, quant à lui, se voit doté d'une fonctionnalité pour recevoir des paiements directs sur sa messagerie. Ce qui permet aux vendeurs d'échanger puis d'encaisser les achats sans quitter la plateforme.  WhatsApp n'est pas en reste, car l'application voit son tout premier test à l'échelle nationale (en Inde) pour une fonctionnalité de shopping natif. Les gens pourront commander sur WhatsApp leurs courses chez un annonceur précis et payer directement via messagerie instantanée. Bonne écoute, L'équipe J7 Media Groupe FB : https://www.facebook.com/groups/pubfranco J7 Académie : http://j7academie.com/

Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Should you use it? Well... It depends! Read more here: https://www.jonloomer.com/facebook-advantage-custom-audiences/ Don't forget to subscribe, rate, and review!

Advantage Custom Audiences, Meta's Cross Media Studie, Vereinfachung der Kampagnenziele und mehr.

Last episode we talkeda about how your restaurant could be using the Facebook Pixel or Google Tag Manager to track to customers use of your website.  In this episode we dig into how to USE that data to create online ads to reach those peope. For more information on us and how we could help transform the marketing for your indepdenent restaurant, CLICK BELOW. www.americasbestrestaurants.com

Justin Brenner sits down with Nick Shackelford and Depesh Mandalia to discuss the current ad space and how to diversify your ad spend to minimize your risk.

In this episode, Jon will show how to use the frequency of a custom event from the pixel to create highly tuned and focused custom audiences. These audiences can be used for lookalike audiences or even just run ads to them for a very low ad spend. To see this training, go to: https://youtu.be/hBgB9Atm1I4

Q: Boost တဲ့အခါ detailed targeting, custom audience နဲ့ look alike တို့ကဘယ်လိုကွာတာလဲ သိချင်လို့ပါ။ A: Detailed Targeting, custom audience နဲ့ look alike ဘာတွေကွာတာလဲဆိုတော့ detailed targeting ကိုတော့ ကျွန်တော်တို့က psychographic targeting လို့ခေါ်တယ်။ Geo, Demo, နဲ့ Psycho ရယ် အသက်အရွယ်ရယ်၊ နေရပ်လိပ်စာရယ်၊ သူတို့စိတ်ဝင်စားမယ့် topic တွေရယ်ကို ရွေးလိုက်ပြီးတော့မှ boost လိုက်တဲ့ဟာမျိုးကို Detailed Targeting လို့ခေါ်တယ်။ Custom Audience ကကျတော့ retargeting, remarketing လို့လည်းခေါ်တယ် Remarketing ကဘယ်လိုသွားလဲဆိုတော့ ကျွန်တော်တို့ရဲ့ video ကိုကြည့်ဖူးတဲ့သူပဲဖြစ်ဖြစ်၊ ကျွန်တော်တို့ရဲ့ website ကိုလာဖူးတဲ့သူပဲဖြစ်ဖြစ်၊ ကျွန်တော်တို့ရဲ့ customer အဟောင်းတွေကိုပဲဖြစ်ဖြစ်၊ ကျွန်တော်တို့ရဲ့ App ကိုသုံးခဲ့ဖူးတဲ့သူတွေကိုပဲဖြစ်ဖြစ်၊ ကျွန်တော်တို့ဆိုင်ကိုလာခဲ့ဖူးတဲ့သူကိုဖြစ်ဖြစ် ပြောချင်တာကတော့ ကျွန်တော်တို့နဲ့ တစ်ခုခု engage လုက်ဖူးတဲ့ customer တွေကို target ပြန်ထားပြီးတော့ အဲ့လူတွေကို target ပြန်ထားတာကို Retargeting လို့ခေါ်တာပါ။ Facebook ကကြော်ညာမယ်ဆိုရင်တော့ လူအယောက်တစ်ထောင်လိုတယ်။ Retargeting ကို people who like your page နဲ့သုံးမယ်ဆိုရင်တော့ ကိုယ့် page ကို like လုပ်ထားတဲ့သူအနည်းဆုံး ၁ထောင်ရှိဖို့တော့လိုမယ်။ သိန်းနဲ့ချီပြီး ရှိရင်တော့ပိုပြီးအဆင်ပြေတာပေါ့။ Detailed Targeting ကဘာလို့အဆင်ပြေတာလဲဆိုတော့ Million နဲ့ချီပြီး Targeting သွားနေတဲ့အချိန်မှာ Facebook ကကိုယ့်ရဲ့ content ကိုစိတ်ဝင်စားတဲ့သူတွေကိုရွေးပြပေးသွားတာဖြစ်လို့ အများကြီးပိုပြီး effective ဖြစ်တယ်။ အဲ့တောကြောင့်မလို့ ကျွန်တော်စောစောက မေးခွန်းတစ်ခုမှာပြောခဲ့တာ video တစ်ပုဒ်ကို view နဲ့ boost လုပ်လိုက်ပြီး ရလာတဲ့ total view ကို custom audience ဆောက်ပြီးတော့မှ product post တင်လိုက်ရင် ပိုပြီးအဆင်ပြေတယ်ပေါ့။ Look alike ကဘယ်လိုလဲဆိုတော့ ခုနက ကျွန်တော်တို့ video ကိုကြည့်သွားတဲ့သူတွေနဲ့တူတဲ့ တခြားသောသူတွေကို Facebook က target ထားပေးတာ။ ဥပမာ - ကျွန်တော်က အဲ့ video ကိုကြည့်သွားတယ်၊ ကျွန်တော်က Marketing, Technology, ဓာတ်ပုံရိုက်ရတာ စတာတွေကို စိတ်ဝင်စားတယ်ထားလိုက်ပါတော့ ကျွန်တော်နဲ့တူတဲ့တခြားသောတစ်ယောက်၊ တခြား character ရှိတယ်၊ သူကလည်း ကျွန်တော့်လိုပဲ Marketing, Technology, ဓာတ်ပုံရိုက်ရတာကိုကြိုက်တယ်။ အဲ့တာဆိုရင် Facebook ကအဲ့ video ကို အဲ့တစ်ယောက်ကိုသွားပြပေးတယ်။ အဲ့တာကို Look alike ‌audience လို့ခေါ်တာ။ အဲ့တော့ကျွန်တော်တို့သွားတဲ့ Process က Customer Journey မှာ awareness, interest, decide, avocado ဆိုပြီးရှိတယ်။ အဲ့တော့ ပထမဆုံးက လူတွေစိတ်ဝင်စားအောင်နဲ့ သိအောင်လို့ detailed targeting ကိုသွားတယ်။ လူတွေဝယ်အောင်လုပ်တဲ့အချိန်မှာတော့ custom audience (သို့) Look alike audience ကိုဆောက်တယ်။ အဲ့လိုမျိုးအပိုင်းခွဲပြီးတော့သွားတာတော့ ပိုအဆင်ပြေပါတယ်။ ဒါပေမဲ့ custom audience ကတော့ Facebook က အဲ့ video ကိုကြည့်သွားတဲ့သူတွေကို ဆွဲထုတ်ဖို့အချိန်ယူရတဲ့အတွက်ကြောင့် ကြိုဆောက်ဖို့လိုပါမယ်။

We know getting more sales from EXISTING social media followers can be a challenge for many business owners. Perhaps you've experienced this – you've built up a healthy following on Instagram or you've got hundreds or perhaps even thousands or more people in your Facebook Group, or you've expanded the number of connections you have on LinkedIn… but how do you turn those followers into buyers? In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 6 quick and easy ideas for you to get more sales from your existing social media followers that you can implement right away (woot!). Listen to this episode to hear more about: Suzi's best advice on how often you should be sharing posts with a call to action and optin. The big thing missing from most social posts that share customer successes (making this ONE tweak can get you a ton more customers). How you can use Facebook Guides and Instagram Highlights to move people from social to your funnel (and why that matters!). The power of Custom Audiences and how you can start building your Email List (and Custom Audience) from your Facebook Group! How to take a social media interaction and turn it into a personal outreach (and then how to take that outreach and turn it into sales!). The precious few days after someone joins your Facebook Group or other online community, and what you need to be communicating (the answer may surprise you - because we're not all about “nurturing” - there's something ELSE we encourage you to do INSTEAD!). And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience How To Craft Offers That Sell FREE Training - 7 June The REACH Retreat in Hawaii EP11 - The Step 2 Secret EP23 - How to Craft and Offer That Sells

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another option that would involve creating custom audiences based on people who have seen a specific ad. This could then be used for frequency control (exclusions) and campaign planning.

Meta testet Custom Audience Erweiterung, Twitter rollt Business Suite aus, Scroll-to-Text Sitelinks bei Google und mehr.

Marvin Karis hat die Verkaufsstrukturen bei Echobot mitaufgebaut. Bisher haben alle 40+ Verkäufern “Full-Stack” gearbeitet (Lead Gen + Closing). Im Rahmen der Internationalisierung evaluiert Echobot nun den Split BDR/AE/x. Hier sind 3 Insights aus unserem Dialog im Europe's B2B SaaS Sales Podcast: 1️⃣ Je besser Produkt & Strukturen, desto einfacher der Verkauf Der angehende Split BDR / Account Executive ist ermöglicht durch ein einfacher zu verkaufendes Produkt. Weiterhin hilft dem Team ein professionelles Stack sowie team-übergreifende Pods. 2️⃣ Hire for attitude, train for skill Echobot setzt auf Absolvent(inn)en von Universitäten und entwickelt diese dann proaktiv. Daher sind Soft Skills via Bewerbungsvideo wie Coachability & Offenheit hier wichtiger als Hard Skills wie Prospecting & Closing. Auch mit mittlerweile 120 Mitarbeitern sind Marvin & Team das Aufrechterhalten Startup-Spirits mit gemeinsamen Events, Perks & eigenen Formaten sehr wichtig. 3️⃣ Verschmelzung von Marketing & Verkauf Vertriebsmitarbeiter bauen selber ein starkes Brand auf, was Marketing befähigt. Marketing kann daraus bessere Landing Pages mit Custom Audiences bauen. Der Vertrieb funktioniert hier als Ohr, das Marketing als Sprachrohr. #podcast #startupsales #b2bsaassales #startup #salesplaybook #salesrecruiting

There is a way for you to build a custom audience if you don't already have an email list... Tune in to this episode and the what and how of building a custom audience for facebook ads P.S Want Next Steps? Two ways to help you grow your business faster Join Free Facebook Group: Black Creators Connect For coaches and consultants who want to use micro-commitment marketing strategy to get more leads and make more sales, Click here to join https://www.facebook.com/groups/blackcreatorsconnect/ Get a free marketing blueprint customized for your business, Click here to schedule an implementation call https://www.vladimiradonis.com/

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First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audience Expansion. At least, I can tell you my ad account has been selected for a study to test just that.

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Anlässlich der Allfacebook Marketing Conference vom 16. und 17. März 2022 haben Thomas Hutter und Daniel Stark 15 Aussagen von Experten unter die Lupe genommen. Im Facebook und Instagram Advertising Kosmos gibt es zwischenzeitlich unzählige (selbst ernannte) Experten, die in YouTube Videos, in Live Sessions auf Facebook, Instagram, LinkedIn und Co. Weisheiten und Ratschlägen raushauen. Und es gibt immer wieder Werbetriebende, die solche Aussagen aufgreifen - und noch schlimmer, umsetzen.

You can now create custom audiences based on engagement with your product catalog. There are a couple of primary benefits to this over a typical website custom audience that should be useful for ecomm businesses.

While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and important. This is especially the case for content creators like me, who attract website visitors to engage with free content. I then need to separate those levels of engagement to re-engage them or present a relevant product or opt-in. Here's exactly what I do...

This is the " Agent JumpStart Podcast "  Hosted by "Bill Davis", He has 10+ years of experience in Real Estate Business and running large high producing team in the San Francisco Bay Area. Bill is also teaching people the Work Model of Real Estate through his Training Sessions& helping them to achieve their dream living through Real Estate. Bill is now looking forward to share his life experience in real estate to other people to help them build their Real Estate career, to get more exposure & live their dream life the way they ever wanted by revealing & sharing the insights of Real Estate world he gained by his life experience through "Agent JumpStart".

Den meisten Facebook-Nutzer*innen sind bereits Werbeanzeigen begegnet. Manchmal lesen sie uns die Wünsche fast schon von den Augen ab, an anderen Gelegenheiten lösen sie eher Verwunderung aus. Verantwortlich dafür ist Facebook Targeting – und das kann eben besser oder schlechter sein. Leslie Boadum erklärt, wie man für das Targeting die perfekte Zielgruppe auswählt. Themen: [01:56] Tool #1: Core Audiences [03:24] Tool #2: Custom Audiences [04:11] Tool #3: Lookalike Audiences [05:12] Fazit In der Show erwähnt: Anleitung im HubSpot-Blog: Facebook Targeting Leitfaden: Facebook Ads: So erreichen Sie noch mehr Leute auf Facebook Wordstream Infografik Feedback? Gerne an podcast-dach@hubspot.com  Mehr über uns unter: https://www.hubspot.de/podcasts/the-digital-helpdesk 

One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. Here, we talk about what they are, issues with them, and ways you might use them.

A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Audience. Here, I discuss what these are, how they work, and things you should think about before you use them.

As we know, the pixel will become less and less effective due to iOS 14 and browser restrictions. It doesn't mean you should stop sending people to your website -- that's crazy! -- but you should be taking advantage of the audiences that aren't impacted.

Science & Art Converge on the subject of Custom Audiences. Your host Greg Ashe gets into detail about how to utilize data to hyper target those that are most likely to engage with your product, service, or show. Share this around and enjoy!

Conversion setuWe actually got rid of the form on our website because it was just another hurdle for people to jump through before booking a call and then required another touchpoint to follow up with those who submit a form but don't book a call. Instead, the first conversion we track is actually booked calls. How did we do this? We use calendly to book calls and calendly (along with most call booking tools) allow you to set up a URL redirect upon booking. This means that when they confirm the call booking, they get redirected to a URL of our choice. So we send them to a call-booked thank you page on our website which allows us to set that as a checkpoint that we can track for conversions.We then also put a conversion value on this so we can give our different conversions values and optimize for the ones worth the most. B. Purchase conversionWe use a software called Paykickstart to manage sales pages, upsell offers, subscriptions, and affiliates. Once they hit purchase and it goes through, they get directed to purchase confirmed URL on our website that allows us to track this as a conversion and slap a value on it. Next stop - Custom Audiences. I've set up some cool custom audiences for us so here a few. Website visitors (all)Those who visit our outreach offering pageThose who visit our Linkedin paid ads offering pageThose who visit our google ads offering pageThose who book calls with usThose who purchase from usThose who visit our company pageThose who have clicked on one of our cold LinkedIn adsThose who have clicked on a google ad Those who have clicked on any of our paid marketing channels. My cold ads. For this ad I actually took a screenshot of an organic post I made from my personal account. This allowed me to visually show high engagement - I think it had 100-200 likes and a lot of comments. The other fun thing here is that on the screenshot it starts to show how the conversion value was 16k for retargeting and has a … view more like a real post would show..but again this is just a screenshot so when they click on that..they are actually just clicking on the photo which then takes them to my landing page. The Click-through rate on this is over 3% which is absolutely absurd. You won't see that anywhere on a cold audience. Our cost per click is under $3 which again for a cold campaign is just ridiculous. Retargeting Next up I actually have 4-5 retargeting layers going at the same time. I have a trust/credability campaign that retargets website visitors with things like case studies, testimonials, press releases, a few other things. I then have a campaign that promotes my other channels such as youtube, podcast, and newsletter. I then have a 3rd retargeting campaign - this one segments those that visited my ads page but not my outreach page and hits them with outreach offers just making sure they know we have that capability. A 4th retargeting layer is a series of text ads that have a whole range of uses/offers - because these get such high frequency…we can really work in a ton of different options and strategies of what to say. 

Andre Alpar ist unser Mann für Antworten. Der Online Marketing Experte und SEO Profi beantwortet in #askAndre eure Fragen rund ums digitale Business. Bisher hat Andre noch auf jede Frage eine Antwort gewusst. Heute auch? Es geht um Custom Audiences und Ad Groups, Content vs. SEO und Budget-Automatisierung bei Facebook. Wir starten mit der Frage von Mareike zu Targeting (00:02:32): In meinen Kampagnen habe ich das Targeting recht breit aufgestellt und versuche das Set Up schlank zu halten. So hab ich zum Beispiel in einer Ad Group alle Custom Audiences zusammengefasst. Nun schwächelt diese Ad Group seit einiger Zeit (hohe CPAs). Macht es Sinn, die Custom Audiences doch wieder in einzelne Ad Groups zu packen? Oder würdest du eher weitere Zielgruppen bilden? Weiter gehts mit Björn, der folgende Frage für Andre hat (00:09:32): Ist es besser guten Content zu produzieren und auf unsere Webseite zu stellen, oder sollte man weniger Zeit für den Content aufwenden und dafür die Seiten weiter SEO-optimieren? Die letzte Frage, der sich Andre in dieser Episode widmet kommt von Yannick (00:21:09): Könnt ihr die hauseigenen Regeln von FB zur Budget Automatisierung empfehlen? Welche andere Möglichkeiten taugen euer Meinung nach noch zur Automatisierung von Budgets und welche davon nutzt ihr (oder euch bekannte Firmen) selbst? Andre lässt sich wie immer nicht lumpen und gibt euch die volle Breitseite seiner Expertise. Hier kann wirklich jede:r was lernen! Hast du auch eine Frage an Andre? Schick uns eine Mail an report@omr.com und gewinne einen OMR Report nach Wahl, wenn deine Frage in den Podcast kommt. Abonniere den Kanal und schreibe uns eine Bewertung auf Apple Podcasts, wenn dir OMR Education gefällt!

if you've been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because everybody in the world wants a cash offer today and we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. So what we want to do is bring on a guest today, who's an expert, and we're going to talk about the pros and cons of different digital marketing. Brandon Bateman has been in the game of generating motivated seller leads for almost four years now. He's spent over 10,000 hours just generating motivated seller leads and today he is going to give us his expert insight.Three Things You'll Learn in This EpisodeHow you can crack seller lead generation in your businessDifferences between Facebook, pay per click, and SEO on websiteWhat works when it comes to advertisingResourcesSchedule a call with BrandonReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast what we're going to be doing today, folks since December what we're talking about all month long shit we need to be getting into for the following year. And if you've been following the show, or following our blog, or noticing some of the products we built, not too long ago, we launched a product called listing advocate. The reason why we launched this product was because a lot of real estate agents. Everybody in the world wants a cash offer today, you have ibuyers infiltrating every single offer. And we just created a solution for you to compete back against big tech assholes like Zillow, and all the above. And amongst that, one of the hottest tickets and one of the things if you can crack, if you can crack seller, lead generation in your business is very advantageous because that's what everybody's trying to do. So what we want to do is bring on a guest today, who's an expert, and we're going to talk about the pros and cons of different digital marketing. We're going to talk about Facebook, we're gonna talk about pay per click, and then we're gonna talk about SEO on website, we're gonna disguise or call it, divide the differences between all of them, so that you can get an idea you know, off of which is right for you. Once everything goes digital things change. The truth is that 99% of you don't have the skill set to even know what the fuck we're talking about. That's why guys like this exists, because he does a lot of this stuff for you. So we're gonna get into it and show you exactly what he's doing.And see how this rolls. Brandon. Say hello to our guests. This is Brandon Bateman, ladies and gentlemen. Yeah, thank you for the introduction, Mike. Happy to be here. Why don't you tell everybody a little bit about who you are, where you're from, what you do. And then I got a bunch of questions for you. Yep, let's do it. So my name is Brandon Bateman. I live in Utah, good old coastal Salt Lake City. Anybody knows that crazy market. I have been basically in the game of generating motivated seller leads for almost four years now. A little bit less seriously at first and a little bit more seriously, in the past few years or so. And I am proud slash embarrassed to admit that I've spent over 10,000 hours just motive generating motivated seller lead myself here that makes me an expert, but it also doesn't reflect highly on my work life balance. So that's, let me just ask you a question. So he's gonna share within the next 30 minutes what he's learned in 10,000 hours, but how much of that 10,000 hours of trial and error cost you?Oh, man, I mean, like my life. And then of course, like we've spent, gosh, our company like through through the consulting projects, and companies are working with spending their budgets, like literally over $100 million in advertising spend. So folks, the students spent over $100 million in digital ads, pay attention, take notes, because we're going to sort of figure out, when you get to that level, you actually really do see what works, what it's very hard to determine what works when you're not spending a lot of money on ads, especially nowadays. So what we're going to do is dig into that. So what would you like to start with, cuz I want to hit all three of these. And I want to dumb all of this stuff down. I'd like to start with pay per click if you're cool with that. Yeah, of course. Let's talk about it. Better. Yeah. What did you start with?What did I start with? What was your What was your first and what do you think is actually it was putting this to you? What do you think is the easiest channel to start with? If you're starting in the motivated seller? If you had to pick between SEO Facebook ads, or pay per click your top three here what you're an expert in? Which one would you choose?You know, it's gonna depend a little bit on the individual situation, I think a blanket statement that would apply to the most people would be Facebook ads as a place to start. So to give you a little bit of context on that maybe we just dipped super late because I'm sure there's into all three of them because I'm sure there's some people here that don't even understand what these things are. Right? So that's uh, at least give like a high level overview.The Facebook ads is basically the the paid advertising inside of Facebook. It's where you're actually paying to have your ads show up as sponsored posts on someone's newsfeed. So if you scroll through Facebook or Instagram, you see these random posts pop up with these call to actions. That's basically that's basically what Facebook ads are. And the for real estate. And say for a lot of people, they should start with Facebook ads if they have a small budget. And the reason being a small budget stretches the far this with Facebook ads.And Facebook is a channel that that tends to get you outA lot of leads for the money that you spend on it in comparison to the other channels. It tends to get you those leads relatively quickly in comparison to say SEO that just takes a really long time, pay per click will be quick too. But like I said, less leads. Facebook also produces a lower quality lead. But the magic of Facebook ads is you'll get some junk leads. But there's good ones in there. And those good ones tend to be your largest deals in your business, we see it over and over again, our clients, our largest deals come from Facebook ads. So if you have a small budget, Facebook ads is great. The problem is if your budgets bigger, you can end up pushing Facebook ads into an area where you're just getting really diminishing returns with it. And that's where some of these other channels are better. And also from the lead quality standpoint. Because maybe Facebook ads have a little bit of a better ROI than PPC with a small budget. A lot of times with larger budget, PPC might have a better ROI. And in any circumstance, PPC produces a much better quality lead, which means even though your ROI and your money's a little bit lower, sometimes you spend a lot less time chasing down bad conversations. That is the brilliant thing about pay per click and SEO. Just so you guys understand why.We're better. Yeah. Why don't you tell them why that is? You're reaching people that based versus not intent based looky loos. Exactly, yeah, that's what it is everything else that you do. It's all people based, you're looking for people based on their situations, and you're trying to target them, there is no channel that you have in your business right now, most likely, that's intent based, meaning you're advertising to people based on the fact that they have intent to sell their house, which is just a completely changes the game, because now this is like if you could put all marketing channels on a scale from outbound to inbound, you'd have like on the far outbound side, like your text, cold call, and the middle you have like maybe direct mail, Facebook ads, stuff like that. TV, maybe like some of these channels where you like, it is still inbound, because the person is coming to you, but you went to them first still. And then you go far to the other side, you reduce inbound channels, 100% inbound, like pay per click and SEO. And it's just a whole different kind of lead that goes faster. And they tend to be more motivated. However, the this is where people get screwed up on PPC though, it's expensive, and highly competitive. So you have to be ready. Like obviously, if these people are just searching on Google and looking for ways to sell their house, and they're the most motivated leads, which they tend to beother people want those to you're not the only person who had that idea? Well, here's what a lot of times, you'll pay more. So you're saying you're gonna pay more on PPC bringing the higher quality lead Facebook and get a bunch of leads, it's gonna feel good, it might stroke your ego a little bit, however, just be prepared to work for but in exchange for spending less money. So make sense.What do you who and how do you target on Facebook nowadays? When you're targeting these people? And are you writing in being an investor? Are you writing in special ad category issues? With all of that? So let's do one first.Yeah, the basically who we're targeting, it comes down to whoever we believe to be most likely to be a motivated seller. And I know that's like, really like fluffy. But but when I answer your second question, I understand why that's so fluffy. And what you're kind of hinting at here is, I don't even know when the change has happened. It's probably a year and a half ago, there was introduced to Facebook, basically, Facebook got sued. And someone said the fact that for a housing ad, you're showing it to this person who's older, but not this person who's younger, or this person who's a male, but not the female, or the person is a good one. But as it go to all that kind of stuff. They said That's discrimination. And I think anybody listening this podcast knows that that's the joke. But that's not to be PC nowadays.And in Facebook has to play by the rules, because they've gotten in a lot of trouble not doing that before. So if anybody knows to take this stuff seriously, they do. So we have these restrictions, and a lot of people basically mark that time is the time that Facebook ads stopped working for real estate investors, because you no longer can target your target person.Here's the thing about what we do. The strategies that we use retargeting on Facebook, we used before that change, and after that change, it didn't affect anything that we were doing. We did all kinds of hyper targeting based on all these different factors on Facebook, if I can matter is the strategies that we used today, even back then worked better than the strategies that most people were using at that time. And when that change happened, it didn't affect us one bit because we weren't doing that stuff. And it might sound a little bit crazy, because I guess I'll just say it. Our number one audience that we target on Facebook ads, from a performance standpoint is a 100% broad audience restricted only by the boundaries of where you want to get leads.The the caveat to that is we don't do targeting through targeting, we do targeting through optimization. So the way that Facebook works Facebook's a very intelligent platform with some very advanced machine learning built into it. The way that it would work business, say, you know, we equate marketing campaigns to phishing. And you say that, like you're doing a direct mail campaign and to the entire ocean, what would happen is you would make a cast somewhere, you know, drive the boat down 10 feet, make another cast do that for the entire ocean, that's what a direct mail campaign a direct mail campaign to the ocean would be, when you might choose to, you know, target the areas with reliefs because you know, that there's more fish there and whatnot. Right? The The difference is, and this scenario, Facebook doesn't just cast and then go 10 feet and cast again, Facebook kind of looks at the lay of the land that uses data that you feed it to kind of determine where do we think these fish would kind of hang out. If you're smart with your Facebook ads, you can kind of put the kind of bait out there that only the right kind of fish would actually bite. And that will attract the right kind of fish. And Facebook starts to learn they when I cast neoreef, I tend to get more bites than when I cast other places. And it starts to double down. So what happens is you target the ocean, but you only fish the leaf. And that's exactly how it works on Facebook ads. So but to do that, you need to know how to put the right bait out there. And you need to make sure that you're giving quality feedback on what actually is a fish to Facebook. That's where 90% of people get it wrong. So you're saying like on on the actual targeting, you're just targeting anyone and everyone, but it's the copy and the imagery that you're using Facebook's going out there and finding them for you.Yes, it's about the it's about the copy of the imagery. It's also about the ad experience after that point.And it's about the feedback that you give to the Facebook pixel to Facebook, telling it that you had a good lead. So to give you some examples of where people go wrong with this,one scenario would be just telling Facebook that you want to get a lot of people that you reach with your ads, you know, you're gonna get, you're gonna take a lot of casts in a place that nobody wants to take a cast in the middle of the ocean with Iran bait. one's ever gonna bite that. But basically, you're going to look in Facebook, and you're like, Wow, 200,000 people. That's awesome, right? Right. But they'll give you what you asked for, you could do the same thing with link clicks, you will be amazed at how many clicks you get to your website, and how few of them actually turn into any type of revenue for you. You can even do with leads, a lot of people are using Lead forms and Facebook. And what happens is you have this form that when someone clicks on your ad, it just pops up, it auto fills with the information and click submit, it's extremely easy to do. So it's a low friction process. And it degrades your lead quality and tends to get you the wrong kinds of leads. And then you're still giving a feedback signal back to Facebook, that's not quality. The way that we like to do it is through a dedicated landing page on a website that qualifies the lead appropriately. And only when that happens, do we actually give the feedback to Facebook that it was a lead? So then we're using quality information to do that. And then it's also about the ad, like I see all kinds of people because because here's what marketers do. Marketers put out there and ads, things like get the most leads where a B testing things all the time, right? You know what happens if you do that in this in this industry, you're going to end up with everything that's flashy, and aggressive, and tends to say things like will pay more than other investors and stuff like that. And what you end up doing is attracting the wrong kind of seller, because you're you're looking for a very specific kind of seller, that's not most sellers. If you havethat makes I want you I want to repeat that really quick. So that was a big nugget for you guys. He's saying like, if I'm if I'm like, hey, we'll buy it for less, or we'll get you more money, right, you're targeting the person that wants the highest and best, which isn't quite the best option for real estate investor trying to find a rehabber flip, right? Yeah. Or even if you make it like all about the offer, for example. And then you complain when you get these leads that are calling you and saying, Hey, will you give me for your house for my house? Like I don't want that? Would you advertise for you said, everything's about, you know, let's just take another hypothetical. So let's say we'll just use my market day I'm in San Diego, I want to target motivated seller leads. So I'm guessing the ad is somewhere I have a cash offer something along that lines like that right instant offer, or we'll get to that next but whatever the ad is, but I'm going to target I live in North County. So I'm going to target all the areas that I want to work in. And that's other than that, that's the only targeting I'm using.In reality, we use multiple forms of targeting. We're always testing at least three audiences at any given time. But the highest performer that we have, on average across markets is that broad audience and it really is and they find them because I've heard that quite a bit.I've heard that with a couple of the last few guests are like dude, just let Facebook do its thing, bro. But people have said that let them do its thing. How long does it take for them to do its thingIt's astonishingly quick, actually, I'm surprised, and this is athing is you have to monitor its thing.So to give you a little bit of a picture of machine learning, a lot of people assume that if you run the same campaign twice, that you're going to get the same result. It's not true. Because the way that the machine learning based targeting works is you could say you're using the same algorithm. But the thing is, the first data points given to the algorithm determine which way it's going to go. And from there, it's a whole different story. So just imagine, you know, your, your algorithms, just trying to walk a straight line, the way that machine learning works, if it starts to veer left, it's going to spiral left. If it starts to veer, right, it's going to spiral, right, the fact that it turns left or right at the beginning is completely random, you started out going straight, it could just be like the first people you reach just happened to be of a certain type. So what we see is like, I can get in ruts. So it tends to be it tends to be pretty effective out of the gate. But you have to understand the issues that you can run into, like we commonly run into issues where suddenly, despite the ads being incredibly clear, the landing page be incredibly clear, we start getting a bunch of buyer leads and renter leads and stuff like that it happens. And we've had clients get to this point, we get like 80% of your leads are like buyers and renters. And you look at the ads, like I have no idea why some of the things that are looking at this, but it's the algorithm found that kind of person that misunderstands it and that way, and it started getting that feedback, and then it starts spiraling that direction. And what we do is we pick it up, put it right back in the middle, and we get it going straight again and hope for the best that time. And stuff like that happens all the time. So you have to do that.Would you have to switch up your ad copy in that? No, you literally would say my ad cuz I've seen that on so my answer guys, I'll target some of you guys. And I'll be like, Hey, I'm running this ad and I run the same ad. But I'll get two totally different results.You can do it because the algorithm learns differently each time. So that's where a lot of people would say like, I'm not 100% on the side of like, let Facebook completely do its thing always. Because if your feedback, signal breaks, then suddenly your Facebook ad campaigns broken. Right? If it doesn't get what you're looking for, that's the problem you have with lead generation, if you're an E commerce company, they don't have to deal with these issues. Because a purchase is a purchase, Who cares who that is. But not all leads are created equal. So you have to you have to be really careful about that. But so it's about understanding those things. And like what's just basically quality being what it is and what's you know, an actual problem that shows the algorithms and misunderstanding something. And as long as you do that letting Facebook do its thing is really powerful, you just have to understand that the feedback you're giving, it isn't like closing deals oftenmonitor it, you give it a week to start. You can we like our standard processes, we meet with our clients once a month. And we kind of review all those things and determine if we need to change course, there's other little things like you know, tweaking how much money is going to each audience in the creative and stuff like that, that just happens like throughout the time period. As a business owner, I think you need to be in it once a month. And burn from lead quality standpoint, it purely depends on your budget, but most of our clients don't have a large enough budget that they really even have a big enough sample size to measure lead quality on a weekly basis. Or else you're just going to end up making lots of like really emotional, non statistically significant, non data driven type decisions. So usually a month like gives you enough data, although we'll give our clients guidelines like if more than x number of X number of leads is of this category, let us know. And you know, we make an adjustment accordingly.What are your opinion on look alikes? Yay or Nay? Are they good? Yeah, mixed reviews on the show. Some people said they used to be good. Now they're not good.What is your opinion?They they have come down from their peak look alikes were amazing before iOS 14, they're not quite as effective since then. They're still good. In this particular industry, you can even use look alikes, technically, you have what's called a special ad audience, which is really the same thing. It just doesn't include, like you picture this model, this machine learning model has these 1000s of different features that it uses as predictors. And among those are just not age, gender, zip code, that kind of stuff, right? So I just remove those. They don't predict based on those. But the those audiences have been, I can tell you, it's a in the industry in general on Facebook, they're good. If we're talking just real estate, they've been hit or miss for us. We have some time to do well with it. On average, our broad audiences are performing better than our special ads audiences. But sometimes they work really well. If you're going to do one, I think it's great to do one that's on a previous lead list. Those are by far our most effective. So you take like for example going to your CRM, every hot lead you ever had upload that make a special as audience based on that. Those tend to be pretty effectiveand nice people. Sometimes people like to like copy and paste their strategies from other marketing channels.Like mail or cold call into digital, and try to make like those look alikes, or those custom audiences based on their cold call lists and stuff like that. That has been for the most part very unsuccessful for us. We've seen, we've seen a break here or there with like a special ads audience based on that list. Custom Audiences based on those lists have never in like 25 attempts ever produced anything. And that'sa custom audiences. You're just saying no?Pretty much. Yeah, Facebook needs room to do its thing. When you give it an audience you restrict back. Is that because of the special ads? Category? I don't think so. Because even before then we didn't have great success with it. It's, it's really about audience size, there isn't. Here, a lot of companies that are like maybe even your company, companies advertising nationally use that stuff a lot more, because you could use a 1% look alike. And that's going to be 2 million people. And that's good. But if you constructed that to just a small market, then you're just dealing with a really small audience sizes, and Facebook doesn't work well with a small audience size. It's like some big expense. And you'd like to see what the beginning of a campaign for coal but million, 2 million you want to see that II mean, that's great. Not every market makes that possible.Population 500,000 markets where it's literally impossible to have a million or 2 million. So really, like it's a factor of what you can do in your market. We definitely like to go live, like our clients that go wider, geographically, they get more leads for the money and that leads tend to be higher quality. Narrow can be okay. But it's uh, yeah, in general, I'd say. Like, for your average, like, wholesaler, I'd say if you have a buyer, if you're anywhere your buyers run your ads, because you want to get as wide as you can. You don't want to get a property under contract and not be able to do anything with it. But you want to go as wide as you can. If you're a flipper, like anywhere that you know, you can comfortably do your business well. Sometimes we have flippers that will be more narrow than our wholesalers are in targeting but in maybe they pay like a 30% higher cost per deal because of it. But they have all the operational efficiencies that more than make up for that because cost per deal is not the biggest problem you know.So you have to kind of consider it with your with your business but we do have clients doing Facebook ads successfully and markets as small as 200,000 population.We love to see more than half a millioninteresting.And then I imagine when you're you have retargeting ads you're hitting as well on these people. How many retargeting ads are you going deep and then how important is that so everybody understands?Yeah, retargeting I think is like far and away the best money you'll spend on Facebook ads. Facebook is the most robust retargeting platform that has ever been created. It's amazing. And basically that the concept if someone's not familiar with that, is if someone visits your website, you can basically flag them and then reach them later. So think of retargeting like follow up that you can do even if someone didn't fill out the form, because all the time you'll have people coming in through pay per click, and you pay $50 for this click to get someone to your website, and then they don't fill out the form. And then you can reach them for like a penny or two each time on Facebook to follow up with them. And it's like no brainer money spent. Where people go wrong with retargeting is assuming that it's going to change their business from a volume standpoint. It's a it's a really realistically for companies in real estate. It's a low volume play. You don't get tons of website traffic, or clients from retargeting get a handful of leads a month at PAX usually, it depends on your website traffic, because that's the thing. You can't just scale retargeting so you have to think of it like something that amplifies the rest of your marketing, not something where you see that you get a good return, you're going to 10 exit, because you have to text everything the next year retargetingbut it's all for free for dollar. It's great.There's so many golden nuggets in this show. If you guys are paying attention. There's just a ton I'm taking notes as we go. And we haven't gotten the PPC yet. So one more question cuz I know this is gonna ask me next video versus image on ad number one.When you say on ad number one, what do you mean on your cold audience ad? Or in Oh, God, like what are you seeing performing? But we get that question all the time. I my opinion, but I'd love to hear yours. Yeah, I have her. I apologize that this is going to be a more complex answer than you're probably looking for.The answer is both. And the reason is, there's people on Facebook ads that are more likely to respond to certain ads and others where a lot of people go wrong with Facebook ads and when it comes to like a B testingis misunderstanding the difference between predictive optimization versus an inferential form of testing which is more like statistics that everybody knows and learns about. So with Facebook ads the most powerfulway to do this kind of stuff isn't just I run ad a and I run ad B and I observed which one works better. It's to actually like when someone's going to be reached by an ad predict for that individual person, which ad is more likely to influence them. And you will find that by having images and videos, you'll get better results than by having images alone or videos. Although, that said, on average videos are performing better for us. I think they, they act, we've tracked to videos, an increase in lead quality and in the quantity because there's something amazing that especially if you're like us, where we've seen, like some brilliant results with this is if you can have like the person who's going to knock on someone's door later, be the same person who's in the video ad. Yeah, because a couple of things happened. Like you build that consistency, you build that trust that credibility, and you qualify, like a lot of people forget that you like qualify as part of your ads, if someone is just going to be because as tough as it is, that this is the case it is the case that when you see someone you generate your own bias about that person immediately. If you reach someone with the ad that sees your acquisitions person and thinks poorly of them because of how they look or they don't naturally trust them, whatever the case is, they're not going to fill out the form. Yeah, you can naturally attract the kind of people that you're going to have success with. So what happens in our business like the video doesn't create the lead you guys the video creates the humanizationand it gets people to like see you're like a living breathing being almost always comes our company and say, Hey, we want to get videos we want to generate leads. Like if you start with the mindset you're gonna generate leads off a video you already shot yourself in the foot. It's more like you need to generate attention with the videos that we're creating. And use it as a way to get people not to think you're such a frickin blood sucking investor a real estate agents with a bunch of commission breath, spitting out fire out of your mouth. That's what the average consumer feels about us. Like, especially if you're a distressed if you're breaking into bankruptcy or divorce or something, and you just get this guy wants to buy your house. Like let's be honest, the very first impression I have is this motherfucker wants to take advantage of my misfortune. Yeah, I haven't got there. Right andyeah, and when you get to know that person, you you start feeling less like that. Right? Like that's, that's what you feel. Yeah, the video helps that. Yeah, so there's a lot of value to video for sure. I think. I think brown belt I guess is the summary. I wouldn't just run with you and how many ads you have going. Last question. I got them all when you're running obviously you have your your wide ad so like when he's saying you cast in that guy's he's got ad number one. It's probably going to like couple million people or a large audience and the people who engage or visit site that's who he retargets list. So how many retargeting ads you have a retargeting funnel, so to say already just one ad is just like a one two punch. I think with retargeting variety and creative is important. Because when retargeting more so than any other place in the funnel, you're likely to get fatigue. Yep, because if you're doing retargeting, right, your frequency, which is the average number of times that each person sees the ad should be usually we're targeting something like three or four per month. Right? So with that, if you're showing the same ad over and over again, you kind of become a crazy advertiser, just assuming that you showed on that same ad for a 16th time This time, it's gonna make a difference. Yes, it's probably not. So I think I think retargeting having a good amount of variety is important. A lot of people will always think about it from the standpoint of like, I gotta change out my retargeting ads every two weeks or something. I don't think of it that way. I think of it as like, I need to have like 10 ads in there. You know, cycling through because more evergreen.One adds a ton. Yeah, and then what? What you do after that, like, I think videos are great and retargeting. I'd love to use testimonial videos, because you have to think like if someone came to my website, but they didn't fill out the form, but they came there with intent to sell their house, what would be the reason that they didn't fill out the form. The only reason would be that they don't believe that we're credible, they don't believe that they can trust us. Whatever the case is, so you just kind of have to like you know, feel those things out. And I think your videos targeted around those those things like testimonial videos, review videos, that kind of stuff can be excellent. Even if like someone already filled out the form right? Maybe that video could make your acquisitions appointment later do even better. That's part of the thing with retargeting like, it's hard to measure all the impact that it has. But our average client spends less than 50 bucks a month on it. So it's like it's a no brainer for what you get.You know that it's a bit it's producing something good. It's just not a huge volume driver. Got it? But I'm sure the quality though is there and silent about getting as many Alright dude, this was like great any I think you've frickin nailed Facebook. Let's go on to PPC. I noticed with PPC with Facebook but um alright, let's switch gears guys. So like basically let me put this in real estate layman terms. Facebook people aren't like checking out to see what the hell you ate for breakfast. But when we go to PPCWe're switching the game like people are searching you out.So one of the questions we get all the time is Hey, Mike, I'm going to SEO my website. And I'm always like, dude, do you even know what SEO means? There's a lot of work there. Like if you just SEO one blog post doesn't mean you're going to become the top of the search rankings for the rest of the world. Right and become the number one agent people are under that impression. SEO is a very long term gameof what pops up natural when people are searching, but PPC is what pops up paid. So can you walk us throughPPC? Yeah.Yeah, so really PPC, called PPC stands for pay per click. The reason is, you basically pay Google to be at the top when someone clicks, that's when they charge you. So it's, it's pretty simple in that sense. So the targeting on PPC is keywords. What are basically what are people searching? Yep. And then what you do is you write ads that are hopefully going to attract those people. And you create landing pages that are likely to turn those people once they click into leads. And that's the whole game of PPC, biggest mistakes I see people making with PPC, it's easy to just like sending PPC traffic to the homepage of your website or something. And you get a horrible conversion rate with it, I see so many people just sending traffic to their main page or website. And the problem with that is there's distractions, PPC is a really high cost, click and you want to contain it the best you can. So we like to use single action landing pages, where the only option is that someone fills out the form where they leave, and there's not really the there's not really a second option, you're going to convert, you're gonna be gone. And you get a better conversion rate doing that, you get more of those people to give you the information. And then the other thing about PPC where people go wrong, is bidding irrationally happens all the time. And this just happens in a whole bunch of ways. Because when they say pay per click, it's not like Google tells you what it costs for that click, what happens is you bid what you're willing to pay for that click, and you hopefully get clicks at that price. And there's a whole bunch of stuff that happens there. Because the price of anything is just determined based on the competition and what you're willing to pay. Those advertisers that are number one and PPC, they pay a lot more for each individual click, then the guy who's at the bottom of the page that steals a click occasionally doesn't get that much volume, but pays really low for that. So you have to understand there's like that, that diminishing return and everything. But we have clients telling us like I just want to be number one on it. Yeah, that's irrational, right? Because it has nothing to do with the value of those clicks. Sometimes the guy number one's losing money, he might do the most deals, but he's got a crazy high cost per deal. Sometimes not sometimes that's a good place to be. It depends on where the prices are. I kind of think could pay per click, almost like Wholesaling Houses. I could go into a market. And I could say I want to wholesale. And I could think well, what do I want to do, I want to make lots of money by selling the houses for top dollar. Therefore, I want to find the most expensive houses in my market that I think will sell for the most. And I'm just gonna pay really high for them. And that would be an absolutely horrible wholesale strategy. But that's exactly what people do with pay per click, they look at keywords, they think, what are those keywords that are the best keywords, and then I want to be at the top for those and a drag to the top and the price up. Realistically, what you should do in your wholesale is you don't look for houses that are high value, you look for houses that are undervalued. So it's not about what the price is, it's about what the price is compared to what it's worth. Where does the market believe? So what we do is we look in for each individual click, we're looking at what is that click worth? What do we think that's actually going to turn into in revenue. And we're bidding according to that. And sometimes the whole market is just way too high, you're gonna see a good keyword, you don't even show up, because everybody else is just paying ridiculous prices for it. They're all busy. And sometimes everybody else doesn't think it's that great. But our data shows that that's actually a really high quality click. But the whole deal is trying to like it's not about the best clicks. I don't mind paying $10 for clicks that are worth $100 Rather than paying $50 for clicks that are worth $120 What do seller leads? What are seller leads selling for right now.Right now on on pay per click our average across the whole United States is about $260 across all the markets we're in. It could tell you San Diego would not be that. Yeah.Probably, probably honestly, here's what I was. The person I want to mention this is because like people always like oh want to get a lead gen game lead gen game like you're gonna have to invest.And when people are like, like especially in the real estate industry, they don't realize $260 per lead.Well, when you're buying an opt in, you're not buying a leader buying someone who has requested a cash offeron their property, so you're buying almost an appointment or conversation. And yeah, if you guys you guys plan on spending some dough, like it's not going to be cheap, but lead generation number is as it there's a reason why Zappos and, and Bed Bath and Beyond like put so much money into marketing their past customers is because that drives more sales and acquiring new ones we talk about this every week on the show you guys. There's branding and there's there's marketing, there's advertising, they're not the same, but they sort of work together. We're talking about today's advertiser go right at that lead generation. And yes, it works. But you got to have guys like this or you got to have like the right, you got another eight ads, right copy and all that stuff before you dive into it. I've seen so many people lose a lot of money pressing like a boost button. Right? Yeah, I mean it and it just like, you don't want to do that, like Facebook from when I used to be really heavy into Facebook six years ago. And then I stopped it for about four years because I didn't have anything to really sell is building my business.And I didn't mean to build on so when I came back to it, it was night and day different dude. Night and day different. Six years. Yeah, that's that's about it. Yeah, and phases, totally reinvented itself. So like what worked back then doesn't work today. And vice versa. This stuff's always changing. You just have to know how to change with it. PPC, and when you guys log on to the backend of like Google ad platform, you know, everything you say in here, I'll verify because I could tell you that my YouTube ads and my PPC ads are more expensive, but they're way more quality. Like, I'll spend double or triple the amount of money on those platforms. But I get people they're like, Hey, Mike, what's up? Like we get, we'll get clients directly from it. And we do notice the intent based on our end, and we're not selling houses, we're selling video services, right. So um, anything else you want to add on PPC?No, really, is really just that negative copy magic. The simpler the better, like guarantee, like, walk me through some headlines that people try to get over create this stuff sometimes. And sometimes just the simplest thing is like the best, isn't it? Yeah, I guess I can tell you kind of where people go wrong. People assume that creative is better than clear. And creative is never better than clear. When you're searching for something on Google, you're scanning on the page, that thing that most closely matches what you're looking for. Yeah, you don't care if they have like a pond in their headline or something. And that can actually probably confuse you and deter you. Because you're going to give about two seconds of effort to each one of the ads, if that. So the key point there is it has to be stupid, clear how relevant what you're saying is to what the person searching for. We use that we do that a lot by putting like the exact phrase in the ad because even if you say the same thing with different words, it's harder for someone to make that connection. And then you want to do the same on your landing page. Because because you want people to feel like exactly what they find on your landing page is exactly what they searched. Other like little little tricks. We've done a lot of taking someone's precise location on on Google and displaying that to them in their ad. Because let's just say you search and like I live in Lehi in Utah, right, we're suburb sort of Salt Lake City. Most markets have a lot of that, right? You have salt lake city nearby the other areas. Let's just say I search right here. And I search for like how to sell a house fast.And one of the ad says how to sell your house fast in Utah. The other one says how to sell a house fast and in Salt Lake City. And then the next one says how to sell your house fast and Lehigh. Which one of those am I going to click all things equal? Probably the one talking about Lehigh, because that's really relevant to where I live. So that's that's another trick that we're using help help improve a lot from a copy standpoint is we will dynamically insert whatever town even if the town of 200 people, whatever town someone's in, we will insert that into the headline of the ad when someone searches from that precise location. Have you guys done any YouTube ads?YouTube? Yes, we have. However, for motivated sellers, it hasn't been our best channel lead cost has been closer to PPC lead quality closer to Facebook. So it has, it has not been our most successful channel. Maybe we just haven't cracked the code. My hypothesis is I don't think a lot of the demo target demographic is spending a lot of time on YouTube. And like the target ability, there's just as isn't working as well as like Facebook, which sort of has a similar way of doing it. But just I think targeting is a little bit better.And YouTube's a little bit tougher as a direct response platform just because the call to actions aren't quite as obvious. You probably like you think there are other companies you know about YouTube ads, you probably had a lot of awareness. Not quite as many that you've actually like, clicked through the YouTube ad to do business with. I think YouTube really shines is an awareness booking platform moreso than like a direct response lead gen platform. Nothing it doesn't work. It does work. It just in our experience has been more and more expensive. Yeah, yes. I concur.Without 100% And I'm not spending crazy amounts and I'm not like super duper marketer, digital wise, I'm just I could be all those things are saying our checkout 100% Um, let's get into SEO really quick and wrap it up.SEO What the hell does it mean Search Engine Optimization? Guys? There you go do it, how do you do it? You create a shitload of content. And you have to be creating content. And then you have to know how to keyword the content, then you need to know how to structure it. You need to know how to blog, you need to add meta tags, images, link backs, like there's a science to this. Can you walk us through that? Yeah, SEO is an interesting thing. And just to kind of like summarize what it means Search Engine Optimization. Google exists for the purpose of providing the most relevant results to someone when they search. And there are tons and tons and tons of websites, at least 10,000 that talk about selling a house for cash, or fast or we buy houses or whatever the case is? How do you convince Google that your website is more relevant for someone search than one of those other websites? That's basically the artists search engine optimization. So you need to think about what does Google want Google wants to put websites goes to the top that are the ones that provide relevant responses. And the ones that they think are, are actually like companies that they can trust. Because if people always have a bad experience with companies that they find on Google, they stopped looking on Google for companies. So it's all about being relevant and authoritative. being relevant is the content game that you just talked about. It's it's about like, like, for our clients doing SEO, we do lots of blogging. Blogging is really effective. And sometimes not even because people read the blogs. But because the blogs add strength to the other pages on the website, and those ones rank. That's a lot of what it is. There's a lot of technical stuff, like for example, if your website loads slow, Google's not going to rank it as easily as someone whose website loads quickly, because that's a better experience.It's, it's about making sure that you're technically there, you give Google a sitemap and how to crawl your website. It's an from an authority standpoint, it's kind of a popularity contest. It's about getting backlinks. And backlinks are basically links from other websites to your website. And not just a lot of them, but really good ones. Because a backlink if I have a website that Google considers to be very authoritative, and I decide to link to your website, the assumption is I'm doing that because I see something of value on our website. And I'm the popular guy that votes that this guy is worth looking at. And that tells Google that maybe it really is. Yeah, so isn't all that stuff. The reason why like like, Brandon wants to even probably appear on this podcast, he wants to link back from my site back to his site. The reason why I appear on another podcast is I want the link backs from their sites back to our so that you get that authority, but it is a long game to play. So it's just telling you guys for those your SEO, SEO SEO works, I hear it all the time. No, I'm just gonna SEO that fuck out of that page. Yo, bro, I'm just gonna go ahead and SEO the fuck out of my site. That doesn't mean anything. Like it's not it just doesn't work that way and realistic. Like, I've been blogging for frickin eight years, I actually had my real estate site up to 10,000 searches a month, organically back in the day, and Chicago.And even real estate marketing, I had to 10,000 Organic hits a month, why haven't blogged in a year and a half. So I haven't had time and my traffic slowed down a bit. Right? plummets, yeah, there's a game there. You gotta have consistency with it. And it just, most people don't have the assets or the resources to do it right as my point. Unless you're gonna pay a team to go out and do it for you. Like, if you're not a writer, you're not a content creator. It's all that stuff. There's just a lot to consider when you're doing it. I don't think it's anywhere anyone would start. I think it's a game you play over long term, if you're going to commit to it. Person, yes. For this topics and purpose. No, I agree. It's not usually a recommended starting place for a client unless, like, we would start out with an SEO strategy. If we're working with a client that really has that long term vision. And we have we have a bunch of companies like we're doing SEO, and I think 30 Something markets are now we do a lot of it, because it does produce like the thing is SEO over the long term produces the best ROI of any jazz we talked about. So it's amazing. But But what happens where people go wrong is they spend money on SEO for three months. And then they look back at it and they're like, Oh, the numbers don't lie. This doesn't give me a return on investment. And they give up. But they don't understand that the game of SEO is a really long term game and you have to be consistent with it. And you have to fund it well. So it's a it's a channel where like, I it's not cashflow friendly. But if you compare it to other long term investments, I would invest my money in SEO before buying a rental property hands down. Because SEO compared to the rental properties can perform way way better in the long term. I don't invest 50 grandAnd then to the downpayment on a rental property, and then expect that I'm going to have a 300% return next month. But people do that sweat after March. Yeah, yeah, exactly what equity. Yeah, I agree with everything that you said there. This has been awesome. We went a little bit over, but the content was so good. We just kept on going. So I want to respect your time, Brandon, we appreciate you coming up on the show. sharing all this insight ton of nuggets on there you guys go back and listen to this one more time. If you guys want more about SEO, content, research to the blog and podcast episodes, we've gotten Trevor, Trevor mock from Karen, they have an amazing SEO website platform, he's really sharp and all that we have a bunch of other individuals that you can reach out to if you want to learn more about SEO, or call Brandon here, because these guys do all that stuff, too. But dude, you are a freakin killer, amazing show. Why don't you go ahead and tell our listeners how they can reach you if they need. They can check you guys out further. Yeah, I appreciate it, Mike. So the best place to check us out would be Bateman collective comm slash our ELP. That's, that's a page and the reason I give you that page specifically is you can go right on there you can schedule a call with with me or someone on my team to talk aboutto talk about what this is for your market. The really cool thing that we have that no one else has is the largest database that exists in this industry about what generates results for motivated seller lead gen, and how that is different across different markets. So we can give you a lot of insight into what might be the best strategy for you.And also, I know there's some people listening here who have tried these channels before, and you haven't had success.Our offer for that is basically a free audit. Like we can jump right into your Google Ads account right into your facebook ads account, right into your your website for SEO purposes. And look at exactly what he did. Where people go wrong with this as they keep on just like throwing money at things and then throw money at something different and throw money at something different. And just hope it works. But they never understood why something didn't work in the first place. The first step to actually finding success, if you haven't had it yet, is figuring out where you went wrong. And we can help you figure that out. It's a free service that we provide. Brough I personally will take a look at your campaigns. So that's uh, yeah, that's something that we're willing to do and I'd love to help you out.Thank you, man. Appreciate it. Appreciate you guys. Listen to other episode of the real estate marketing podcast. You guys know where to find us connect with us on social Facebook IG connect on our YouTube channel, make sure you subscribe, and check out the rest of the content on our site. And if you're stuck trying to figure out what the hell you're going to do in 2022 and you want to build your personal brand, get your ass on video and call up a real estate marketing Dude, we will script edit and distribute your video content and we make the process really fucking simple. Don't overthink this stuff on content creation 80% of your business is going to come from the people you already know videos how you stay on top of them and nurture that audience it's very simple formula. So appreciate you guys have a great rest of the day and we'll see you guys next week. Peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing do.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then scheduled time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

In this episode, I'll cover the main types of custom audiences that you can make which are also the audiences we can later use for retargeting. Here are the main types of custom audiences I cover:-Company/contact -Event -Company page -Lead Gen formYou've probably at least heard about Linkedin lead generation forms or could make a good guess what those are all about. Basically, they are just a form fill type ad that you can run on Linkedin that captures the prospect's information quickly and easily within the platform. Lead gen form audience options are pretty simple as well - Did someone open the lead gen form and then the second option is if they submitted the form. And here is the first opportunity that you can see to segment. If you set up a group of those that open and also those that submit, you are then able to target a group that opened the form but did not yet submit. -VideoWebsite VisitsHere is the main one that everyone uses. Website visits is just any website or landing page that you can put your insights tag on and are able to then create a group based on any URL associated with that domain or page. The main groupings for a website visit. 90 Days all website visitors - For our domain which is impactable.co, we would simply create a group that says “URL starts with www.impactable.co” or even just contains “impactable.co”I'd also set up a custom audience for each conversion you have as well. So contact us form submitted, call booked, purchase confirmed etc. Anything you have set up as a conversion should also be a custom audience so that you can segment your retargeting. The way you do this is very similar to the conversion setup. If your form submitters get redirected to a thank-you page upon submission, then you can set up a contact us form as a conversion and also as an audience. This logic would then allow you to create targeting for a campaign that targets website visitors that have not submitted a form. Or form submitters that have not booked a call. Or call bookers who have not purchased. Depending on the type of traffic your website gets and what other channels you are running ads on, there is a lot you can do with website visitor audiences. Not going to show you how today but a few advanced things you can do here would be to retarget just google ads traffic, just paid traffic, just facebook traffic, just Linkedin ads traffic. You could also target just those that visit a certain page on your website like your pricing page or segment by what service offering pages they visit. Really there is just a ton you can do here. But for just getting started? I'd just set up basic website visitors for now and create the 90 and 180-day time range buckets. 

Looking to increase the money you're making on Facebook ads? Of course you are!  In today's podcast episode, Nick talks us through custom audiences and what they can do for your ads…Nick dives into how retargeting audiences you that have already built can get you more sales and higher conversions.-----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/ 

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice talks about Custom Audiences - ones that are tailored to your brand. These could be you followers, website visitors or even people on your email mailing list.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

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Facebook is built around making sure that people see content they want to see... with Advanced Matching, we can use the data of users journeys across all of the internet, logged into Facebook or Not, and find the right people at the right time to help get better results. The Official word from Facebook, which I've listed below, is that Advanced Matching helps improve conversion data... but it also does something far more impactful... it lets you retarget your competitors potential customers. ***The Official Word from Facebook:*** Advanced Matching can help you optimize your Facebook ads to drive better results. With Advanced Matching, you can send us hashed customer information along with your pixel events, which can help you attribute more conversions and reach more people. We hash the customer information on the website before they're sent to Facebook to help protect user privacy. You can use Advanced Matching to help: Increase the number of attributed conversions. We can match more of the conversions that happen on your website to people on Facebook. This helps you understand the impact of your ads on website conversions. Increase your Custom Audience size. We're able to better match your website visitors to people on Facebook and increase the size of your Custom Audience. Decrease the cost per conversion. Conversion-optimized campaigns become more efficient because we can better identify and deliver ads to the types of people likely to take the actions you care about. There are 2 types of Advanced Matching: manual and automatic. Learn about best practices for automatic and manual Advanced Matching to choose the version that's right for your business. To set up manual Advanced Matching, you or your developer must modify the pixel base code to pass website visitor input (for example, email addresses) as parameters in the pixel initialization. The pixel will automatically hash the visitor's input unless you have an IMG pixel, in which case you must hash the values on your own. Manual Advanced Matching provides additional benefits. You can use it when the pixel is in an iframe, with an IMG pixel and for any business vertical. To set up Automatic Advanced Matching, you don't need to code. You can toggle it on in Events Manager. Automatic Advanced Matching will tell your pixel to look for recognizable form fields and other sources on your website that contain information such as first name, last name and email address. The Facebook pixel receives that information along with the event, or action, that took place. This information gets hashed in the visitor's browser. We can then use the hashed information to more accurately determine which people took action in response to your ad. After matching, we promptly discard the hashed information.

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It's going to be a bumpy road ahead for businesses who want to advertise on Facebook and App Developers who want to monitize their users. The winner will be consumers! App developers are now required to ask users for permission to track Apple customers across the web. What does this mean for Facebook, App Developers, Advertisers and Consumers? I'll discuss the Apple IOS14 update and the impact on the world of Digital Advertising. This will be a 2 part series in partnership with BizHack and SFIMA (South Florida Interactive Marketing Association). In part one I'll discuss the top 5 changes from update Changes in App Advertising Changes in Mobile Web Advertising Optimization and Targeting Measurement Business Manager Tool Setup I'll also cover other details suck as; AppTrackingTransparency (ATT) - Apple changes the default to a 7-day click attribution setting. Targeting limitations - As more people opt out of tracking on iOS 14 devices, the size of your app connections, app activity Custom Audiences, and website Custom Audiences may decrease. Why Facebook is worried More than 19,000 developers and publishers from around the globe. The magic happens when you connect the IDFA with the Facebook ID. I'll also share some Social Media #'s for businesses to better understand how big the world of Digital Ads are in 2021, and that despite this update there are still many opportunities to grow your business online.   In Part II, I'll talk to Tatiana McDaniel. Tati is the CMO of Happy V, a Women's Wellness company. She understands eCommerce and Facebook Ads.

OverviewAccording to Amazon, 64% of customers go through multiple channels before making a purchase, and only 4% of shoppers instantly make a purchase. Amazon DSP allows shoppers to take full advantage of the advanced audience targeting tactics to assist shoppers in moving from consideration to conversions. In this episode, Matt and Joe speak to all the different audiences and strategies available with Amazon DSP, their key benefits, and their position in the funnel. After listening to today's episode, you will understand the vast potential of stacking audiences with DSP and how you might be able to utilize these concepts with products of your own.   Episode Highlights  Intro on DSP strategies [00:20] ASIN repurchases audience strategy [01:53] Cross purchases                      [06:20] ASIN retargeting        [09:00] Competitor retargeting           [12:16] Pixel targeting [16:55] Hashed Audience        [19:52] Competitor Purchases [22:51] In-market and Lifestyle targeting       [25:24] 

In this episode of The Profitable Practice Podcast, I talk about why setting up Facebook Ads and custom audiences is an essential piece in the foundation of your practice. CUSTOM AUDIENCES ALLOW YOU TO ADVERTISE FOR LESS Social media is here to stay. AND it makes marketing a heckuva lot easier for us little guys, but you do need to know how to put it to work for you. This is part of the essential business foundation of your practice. Facebook's algorithms are good, it's time to learn how to leverage them to grow your practice quickly.   In This Episode: [1:00] How FB Ads will help you grow your practice [3:05] Creating FB Audiences out of your campaign using a FB pixel [5:05] The key custom audiences you need to create inside facebook to help you target your ads to the right people [6:45] The strategy behind creating FB audiences for your business [7:35] The power of “look-a-like” audiences to generate new patients [9:53] On how re-targeting people who have already showed interest in your services makes advertising cheaper for you [12:08] Organic reach is just impossible now. [12:47] An example of what FB Ads can do for your practice “Facebook is designed to help you win, but you win faster when you give Facebook data that it can pool into and know exactly who to target for you.” — Andrea Maxim, ND & Business Coach Episode Resources: Mastering the Basics of Facebook Ads – with Ben Blackmon [Ep. #046]   After You've Listened To The Episode, I Would **LOVE** To Hear Your Thoughts: Have you set up your custom audiences yet? How has Facebook advertising worked out for you so far? One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever! Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let's get to work.  PS. Here is the link to get access to the Facebook Ads Training I spoke about during this episode. PPS. Wondering where to sign up for that 30 Min Profitable Practice GAME CHANGER Strategy Call with me? Here is the link to my calendar – just sign yourself up!

Most advertisers fail because of their lack of knowledge and usage of Facebook's Custom Audiences. This episode details the EXACT Custom Audiences to setup in your Facebook ad account and how to leverage them in your remarketing campaigns for IMMEDIATE improvements.Support the show (https://ryanwashere.com)

In today's episode I cover custom audiences, one of the most important ad tools that you can use to grow your veterinary practice's marketing work even better.  In marketing you have really only 2 parts to put together, you have the offer/product/content and you have the audience. The audience is very important because it makes up half the equation, and if you get the audience wrong, the offer or the content won't work.  In previous episodes, we've talked a lot about targeting options, and targeting is a tool that I love to use with my ads, however, custom audiences (which is what today's episode is all about) allows you to reach people with a lot more engagement, intent or interest within Facebook and Instagram. So how do you use build and use custom audiences? That is what today's episode is all about.  First, to get to the place where you can build a custom audience, you need to get into Facebook and go to ads manager. From ads manager you can click the drop down and get into Audiences. The types of audiences that I cover in the episode today are:  Customer files: your current client lists. You can do additional segmentation here. I love working with this list. Website Traffic: here you can create lists of people who spend time on specific pages of your site or based on how much time users spend on your site Offline activity: This is where people are actually coming into your practice. You can use practice management software or pixels, and in the episode I talk about a strategy that I think is AMAZING Engagement: This is segments of people who interact with content or business pages specifically within Facebook and Instagram. This is how you keep your engagement up and running even after the Facebook Algorithm Change. If you are considering running ads to distribute your content or pay for ads, then today's episode is going to be really helpful.  Let me know what you think! Send me a message and don't forget to subscribe in iTunes or Google Play!

This week on The PPC Show, Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 16-20th. Facebook Adds New Custom Audience Options to Improve Ad Targeting Facebook is adding two new Custom Audience creation options. “Dwell time” will let your retarget those who have looked at your ads but didn't convert, while “Link sharing” will enable you to focus on users who have actively engaged with your content. Facebook officially launches Explore Feed on desktop to boost Pages' posts This week, Facebook officially launched a new feed on desktop that presents people with posts from Pages they don't follow and posts that aren't likely to show up in their regular news feed. It's called Explore Feed and subtitled “top posts for you from across Facebook.” The company rolled out the alternative News Feed on mobile earlier this year. On both mobile and desktop, the Explore Feed can be found within the “Explore” menu that lists similar non-News Feed feeds, such as Trending News and City Guides. Facebook Acquires Rising Social App tbh to Quell Competition Tbh, which stands for “to be honest,” is an anonymized polling app that allows people to share how they feel about friends. The app, which has proved to be particularly popular among teens, was acquired by Facebook in a deal said to be worth less than $100 million. Linkedin Is Rolling Out Autoplay Video Ads LinkedIn will start selling video ads to a test group, planning to eventually bring them to all advertisers. The ads will look like other LinkedIn videos that users can watch in their feed, and will autoplay without sound. Twitter Introduces a New Video-Centric Ad Format Twitter has unveiled a new ad format called the Video Website Card, “ a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.” Instagram Redesigns Call-to-Action Bar Instagram is tweaking ads' call-to-action bars to better blend in with an ad's photo or video. Instead of blue, the bar will dynamically change to the main color contained in the ad's photo or video. Instagram may be able to insert more ads — and relieve Facebook's ad-load pressure, which is expected to decelerate the company's ad-revenue growth this year — without overdoing it. AdWords “Days to Conversion” Shows How Long it Takes Users to Convert A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on an ad. This data should help advertisers to better optimize their campaigns and ad units. Google AdWords' days to conversion segment can be applied to reports in both the regular and new AdWords experience. Pinterest Opens Search Ads to Self-Serve Advertisers Advertisers can now buy search ads through Pinterest's self-serve tool, Pinterest Ads Manager. Beyond the traditional keyword targeting, the new interface lets marketers automatically target relevant searches using Pinterest's Taste Graph. Bing Ads Launches Multi-Linking for Multiple Account Management Bing Ads advertisers can now link and unlink accounts within the platform more easily. The interface will be updated to reflect who has account access and a simple “Change who pays” option to facilitate billing changes. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message