Podcasts about custom audiences

Play Episode Listen Later Jan 19, 2023 63:48

Marty Marion and Justin Brenner continue with the series. They're discussing how to create next-level price anchoring.

Social Advertising News - KW 45/22

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Play Episode Listen Later Nov 14, 2022 7:42

Neue Custom Audiences für Instagram, TikToks Werberichtlinien, YouTube mit Ad Frequency und mehr.

[Ep129] - Google Ad Recommendations Can Now Be Applied As Experiments

#TWIMshow - This Week in Marketing

Play Episode Listen Later Oct 10, 2022 14:56

1. Facebook Ad Policies Renamed To Meta Ad Standards - Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible. We're not making any changes to the scope of these policies or how we enforce them, nor are we announcing any new policies. Instead, our goal with this update is to make it easier for people and businesses to access and understand our policies.” 2. Meta Announces Facebook Communities Summit 2022 - Per Meta, “the Facebook Communities Summit is back. Join us virtually to celebrate inspiring community builders, hear from Facebook leaders, and learn about a number of new products and features to help you build, grow, and support your groups.”The event is scheduled for October 20, 2022. Previous Communities Summit events have seen the launch of various new tools and updates, so it could well be worth tuning in if you're looking to stay up with the latest group moderation options that could help to maximize your Facebook community. You can learn more about 2022 Facebook's Communities Summit, and sign-up to attend, here.3. Meta Shutting Down ‘Bulletin' Newsletter Platform - Meta launched Bulletin in April 2021, as part of an effort to take a piece of the growing newsletter market and compete with Substack (btw, Twimshow is hosted on substack). Now Meta says that it will shut down Bulletin by early next year. Per Meta, “Bulletin has allowed us to learn about the relationship between Creators and their audiences and how to better support them in building their community on Facebook. While this off-platform product itself is ending, we remain committed to supporting these and other Creators' success and growth on our platform.”4. Meta Rolls Out ‘Advantage Custom Audience' - Per Meta, “... rolling out Advantage custom audience, a new targeting automation product that leverages an advertiser's Custom Audience to reach new and existing customers. This is similar to Lookalike audiences that find people who are likely to be interested in your business, except that Advantage custom audience goes beyond the 1%, 5% or 10% similarity ranges you are used to, while also prioritizing delivery of ads to people in your Custom Audience. This entire process is guided by AI and machine learning to help improve advertiser campaign performance with less manual effort.”5. Instagram : Multi-advertiser, Explore And Profile Feed Ads - Multi-advertiser ads allow businesses to be discovered by people who are in a shopping mindset and have recently engaged with relevant business content in feed. When a person expresses commercial intent by engaging with an ad, Instagram will deliver more ads from other businesses that may be of interest, powered by machine learning. Through a large-scale back end study, they observed that adding multi-advertiser ads to ad campaigns drove improved efficiency in incremental conversions per dollar spent.Explore home, the grid that people see when they first arrive on the Explore tab, will now feature ads to reach people in the earliest stages of discovering new content they care about.Instagram is also testing ads in profile feed for non-teen, public profiles, which is the feed experience that people can scroll through after visiting another account's profile and tapping on a post. Ads in profile feed give advertisers the opportunity to expand their reach easily using existing feed assets, while giving people the same personalized ad experience they enjoy in their main Instagram feed. As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators.6. Google Analytics Stops Reporting Store Visits - Store Visits in Google Analytics provides an estimated count of the number of store visits from users who visit your website and then visit your physical store within 30 days. Store visits are estimates based on data from users who have turned on Location History. Only aggregated and anonymized data is reported to advertisers, and they aren't able to see any store visits from individual website sessions, ad clicks, viewable impressions, or people.Now Google states that, “on 10/31/2022, Store Visits reporting will be discontinued. As of this date, new Store Visits reporting will not be generated. Historical Store Visits reporting will remain available.”7. Google Announces ‘Tag Coverage Summary' - Sitewide tags are the building blocks of a strong measurement foundation. They help advertisers understand how customers are interacting with their website and ads. But, it's historically been difficult to set up and manage tags without technical expertise or a tag management platform like Google Tag Manager. To address this, Google rolled out a single, reusable Google tag so you can do more across different Google products and accounts without changing your website code. We covered this in more detail in Episode#120.Now, with the new Tag coverage summary, you can quickly determine whether your Google tag has been implemented on all of your website pages. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager.8. Google Ads: Target Users Who Are More Likely To Click On In-App Ads - Through this update, Google Ads' app campaigns allow you to target people with an affinity for clicking on ads within apps. The new targeting option is target return on ad spend for ad revenue or tROAS for ad revenue for short. Per Google, “this is an update to the Target Return on Ad Spend, or tROAS bid strategy, which is recommended if you are seeking a specific Return on Ad Spend from your App campaigns..”To use tROAS for ad revenue, your develope will need to send all AdMob or third-party ad revenue data to Google Analytics for bidding. Because third-party ad revenue in Google Analytics enables revenue import from any monetization platform into Google Analytics for tROAS bidding. In addition, you're required to link your Google Analytics property to Google Ads and send your Google Analytics ad_impression event to Google Ads. With those requirements met, you can implement this new targeting capability by setting up a tROAS for ad revenue App campaign and selecting the ‘ad_impression' event to optimize toward ad revenue. 9. Google Ads Testing ‘Automatically Created Assets' - Automatically created assets are a campaign-level setting that helps you generate additional assets (headers and descriptions) to complement the assets you input for your ads by using relevant creative content from your landing page, website, existing ads, and keywords in your ad group. Note that automatically created assets setting is currently in beta and not available for all. Automatically created assets will appear in campaign level settings as accounts are added to the beta. You can see which assets are being used in the RSAs by navigating to “Asset report” from the Ad level to “View asset details” and viewing all of the assets used. You can use the “source” column to distinguish between automatically created assets vs advertiser-created assets Automatically created assets will show impressions and performance ratings On the channel-level asset report, auto-created assets are visible like advertiser-provided assets If you have access to this new feature, you'll instruct Google to generate the assets from eligible sources based on relevance and predicted performance. You can choose to opt-out of automatically generated assets by going into your Google Ads account, navigating to Settings, then clicking Automatically created assets, then selecting Off: Use only assets I provide directly for my ads.Source: https://support.google.com/google-ads/answer/11259373 10. Google Ad Recommendations Can Now Be Applied As Experiments - Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently "in as few as two clicks, you can set up an experiment where you compare your base campaign to a trial campaign which will have the recommendation applied," Google said. Currently, this functionality is available for broad match and target return on advertising spend recommendations. Google said it will continue to roll out support for more recommendation types on the Experiments page in the coming months.Google said this was done because many advertisers felt that it can be hard to understand the impact of applying a recommendation to your account.Google recommends you monitor your results within the Google Ads Experiments page for 4-6 weeks. Once the experiment has concluded, you can apply the results by either converting your trial campaign into a new campaign or by transferring the learnings to your original campaign.

Experian Automotive Innovates the Delivery of Custom Audiences to Power the Most Efficient Marketing Campaigns

PaschOn PodCast with Brian Pasch

Play Episode Listen Later Oct 5, 2022 30:30

Join me and Kirsten VonBusch and Kelly Lawson from Experian Automotive as we discuss how Experian is powering the next generation of marketing automation through their real-time data feeds and audience building tools. Data-driven marketing strategies is one of the hot topics that will be discussed at the Modern Retailing Conference (MRC) in November.

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Meta News : Des audiences partent et d'autres apparaissent !

Social Selling

Play Episode Listen Later Oct 5, 2022 15:28

Comme chaque début de mois, on fait le tour des nouvelles de l'entreprise Meta et de l'outil Facebook Ads et septembre est marqué par plusieurs événements considérables. Nous avons tout d'abord le Performance Marketing Summit auquel nous étions invités par Meta et qui rassemblait les plus grosses agences Facebook Ads. Un rassemblement propice à dévoiler les dernières nouveautés et tendances (coucou Shopping Ads) mais aussi raffermir l'importance du PERFORMANCE5 pour les mois à venir. Nous avions , notre propre événement qui rassemblait Shopify, Meta, Gorgias et Aircall. Pendant lequel nous avons délivré 4 conférences autour du e-commerce. Mais pour revenir à Meta, la plupart des nouvelles de septembre concerne les services de messagerie. Tout d'abord, Facebook Ads se voit dôté d'une nouvelle audience : la Advantage Custom Audience. C'est exactement la même chose que la Custom Audience normal, sauf que celle-ci est, semble-t-il, mieux fournie en Machine Learning que sa cousine. D'un point de vue purement cosmétique, on en voit pas la différence, mais Meta nous assure que les performances seront à la hausse. Ensuite, nous avons la perte des Specials Audiences pour les annonceurs dans l'emploie, la banque, les crédits, etc. La news a fait beaucoup de bruit mais ne concerne que les US et pas le reste (Canada & Europe). Elle fait suite à une année complète de négociation avec le gouvernement américain. Instagram, quant à lui, se voit doté d'une fonctionnalité pour recevoir des paiements directs sur sa messagerie. Ce qui permet aux vendeurs d'échanger puis d'encaisser les achats sans quitter la plateforme. WhatsApp n'est pas en reste, car l'application voit son tout premier test à l'échelle nationale (en Inde) pour une fonctionnalité de shopping natif. Les gens pourront commander sur WhatsApp leurs courses chez un annonceur précis et payer directement via messagerie instantanée. Bonne écoute, L'équipe J7 Media Groupe FB : https://www.facebook.com/groups/pubfranco J7 Académie : http://j7academie.com/

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Should You Use Advantage Custom Audiences?

advantage custom audiences

Play Episode Listen Later Oct 4, 2022 13:37

Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Should you use it? Well... It depends! Read more here: https://www.jonloomer.com/facebook-advantage-custom-audiences/ Don't forget to subscribe, rate, and review!

Social Advertising News - KW 37/22

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Play Episode Listen Later Sep 19, 2022 8:13

Advantage Custom Audiences, Meta's Cross Media Studie, Vereinfachung der Kampagnenziele und mehr.

Creating Custom Audiences Through Online Traffic - Restaurant Marketing Secrets - Episode 48

ABR - Restaurant Marketing Secrets

Play Episode Listen Later Aug 18, 2022 7:27

Last episode we talkeda about how your restaurant could be using the Facebook Pixel or Google Tag Manager to track to customers use of your website. In this episode we dig into how to USE that data to create online ads to reach those peope. For more information on us and how we could help transform the marketing for your indepdenent restaurant, CLICK BELOW. www.americasbestrestaurants.com

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Diversifying Your Ad Spend

Christian Media Marketing

Play Episode Listen Later Aug 15, 2022 57:56

Justin Brenner sits down with Nick Shackelford and Depesh Mandalia to discuss the current ad space and how to diversify your ad spend to minimize your risk.

Episode 162 - How To Use Frequency In Your Custom Audiences

Play Episode Listen Later Jul 22, 2022

In this episode, Jon will show how to use the frequency of a custom event from the pixel to create highly tuned and focused custom audiences. These audiences can be used for lookalike audiences or even just run ads to them for a very low ad spend. To see this training, go to: https://youtu.be/hBgB9Atm1I4

frequency retargeting custom audiences

Detailed Targeting, Custom Audience, Look Alike Audience ဆိုတာဘာတွေလဲ? ဘယ်လိုကွာတာလဲ?

AskAlex

Play Episode Listen Later Jun 6, 2022 4:50

Q: Boost တဲ့အခါ detailed targeting, custom audience နဲ့ look alike တို့ကဘယ်လိုကွာတာလဲ သိချင်လို့ပါ။ A: Detailed Targeting, custom audience နဲ့ look alike ဘာတွေကွာတာလဲဆိုတော့ detailed targeting ကိုတော့ ကျွန်တော်တို့က psychographic targeting လို့ခေါ်တယ်။ Geo, Demo, နဲ့ Psycho ရယ် အသက်အရွယ်ရယ်၊ နေရပ်လိပ်စာရယ်၊ သူတို့စိတ်ဝင်စားမယ့် topic တွေရယ်ကို ရွေးလိုက်ပြီးတော့မှ boost လိုက်တဲ့ဟာမျိုးကို Detailed Targeting လို့ခေါ်တယ်။ Custom Audience ကကျတော့ retargeting, remarketing လို့လည်းခေါ်တယ် Remarketing ကဘယ်လိုသွားလဲဆိုတော့ ကျွန်တော်တို့ရဲ့ video ကိုကြည့်ဖူးတဲ့သူပဲဖြစ်ဖြစ်၊ ကျွန်တော်တို့ရဲ့ website ကိုလာဖူးတဲ့သူပဲဖြစ်ဖြစ်၊ ကျွန်တော်တို့ရဲ့ customer အဟောင်းတွေကိုပဲဖြစ်ဖြစ်၊ ကျွန်တော်တို့ရဲ့ App ကိုသုံးခဲ့ဖူးတဲ့သူတွေကိုပဲဖြစ်ဖြစ်၊ ကျွန်တော်တို့ဆိုင်ကိုလာခဲ့ဖူးတဲ့သူကိုဖြစ်ဖြစ် ပြောချင်တာကတော့ ကျွန်တော်တို့နဲ့ တစ်ခုခု engage လုက်ဖူးတဲ့ customer တွေကို target ပြန်ထားပြီးတော့ အဲ့လူတွေကို target ပြန်ထားတာကို Retargeting လို့ခေါ်တာပါ။ Facebook ကကြော်ညာမယ်ဆိုရင်တော့ လူအယောက်တစ်ထောင်လိုတယ်။ Retargeting ကို people who like your page နဲ့သုံးမယ်ဆိုရင်တော့ ကိုယ့် page ကို like လုပ်ထားတဲ့သူအနည်းဆုံး ၁ထောင်ရှိဖို့တော့လိုမယ်။ သိန်းနဲ့ချီပြီး ရှိရင်တော့ပိုပြီးအဆင်ပြေတာပေါ့။ Detailed Targeting ကဘာလို့အဆင်ပြေတာလဲဆိုတော့ Million နဲ့ချီပြီး Targeting သွားနေတဲ့အချိန်မှာ Facebook ကကိုယ့်ရဲ့ content ကိုစိတ်ဝင်စားတဲ့သူတွေကိုရွေးပြပေးသွားတာဖြစ်လို့ အများကြီးပိုပြီး effective ဖြစ်တယ်။ အဲ့တောကြောင့်မလို့ ကျွန်တော်စောစောက မေးခွန်းတစ်ခုမှာပြောခဲ့တာ video တစ်ပုဒ်ကို view နဲ့ boost လုပ်လိုက်ပြီး ရလာတဲ့ total view ကို custom audience ဆောက်ပြီးတော့မှ product post တင်လိုက်ရင် ပိုပြီးအဆင်ပြေတယ်ပေါ့။ Look alike ကဘယ်လိုလဲဆိုတော့ ခုနက ကျွန်တော်တို့ video ကိုကြည့်သွားတဲ့သူတွေနဲ့တူတဲ့ တခြားသောသူတွေကို Facebook က target ထားပေးတာ။ ဥပမာ - ကျွန်တော်က အဲ့ video ကိုကြည့်သွားတယ်၊ ကျွန်တော်က Marketing, Technology, ဓာတ်ပုံရိုက်ရတာ စတာတွေကို စိတ်ဝင်စားတယ်ထားလိုက်ပါတော့ ကျွန်တော်နဲ့တူတဲ့တခြားသောတစ်ယောက်၊ တခြား character ရှိတယ်၊ သူကလည်း ကျွန်တော့်လိုပဲ Marketing, Technology, ဓာတ်ပုံရိုက်ရတာကိုကြိုက်တယ်။ အဲ့တာဆိုရင် Facebook ကအဲ့ video ကို အဲ့တစ်ယောက်ကိုသွားပြပေးတယ်။ အဲ့တာကို Look alike ‌audience လို့ခေါ်တာ။ အဲ့တော့ကျွန်တော်တို့သွားတဲ့ Process က Customer Journey မှာ awareness, interest, decide, avocado ဆိုပြီးရှိတယ်။ အဲ့တော့ ပထမဆုံးက လူတွေစိတ်ဝင်စားအောင်နဲ့ သိအောင်လို့ detailed targeting ကိုသွားတယ်။ လူတွေဝယ်အောင်လုပ်တဲ့အချိန်မှာတော့ custom audience (သို့) Look alike audience ကိုဆောက်တယ်။ အဲ့လိုမျိုးအပိုင်းခွဲပြီးတော့သွားတာတော့ ပိုအဆင်ပြေပါတယ်။ ဒါပေမဲ့ custom audience ကတော့ Facebook က အဲ့ video ကိုကြည့်သွားတဲ့သူတွေကို ဆွဲထုတ်ဖို့အချိန်ယူရတဲ့အတွက်ကြောင့် ကြိုဆောက်ဖို့လိုပါမယ်။

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186 - How to Get More Sales From Your Existing Social Media Followers

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Play Episode Listen Later May 30, 2022 34:35

We know getting more sales from EXISTING social media followers can be a challenge for many business owners. Perhaps you've experienced this – you've built up a healthy following on Instagram or you've got hundreds or perhaps even thousands or more people in your Facebook Group, or you've expanded the number of connections you have on LinkedIn… but how do you turn those followers into buyers? In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 6 quick and easy ideas for you to get more sales from your existing social media followers that you can implement right away (woot!). Listen to this episode to hear more about: Suzi's best advice on how often you should be sharing posts with a call to action and optin. The big thing missing from most social posts that share customer successes (making this ONE tweak can get you a ton more customers). How you can use Facebook Guides and Instagram Highlights to move people from social to your funnel (and why that matters!). The power of Custom Audiences and how you can start building your Email List (and Custom Audience) from your Facebook Group! How to take a social media interaction and turn it into a personal outreach (and then how to take that outreach and turn it into sales!). The precious few days after someone joins your Facebook Group or other online community, and what you need to be communicating (the answer may surprise you - because we're not all about “nurturing” - there's something ELSE we encourage you to do INSTEAD!). And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience How To Craft Offers That Sell FREE Training - 7 June The REACH Retreat in Hawaii EP11 - The Step 2 Secret EP23 - How to Craft and Offer That Sells

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Meta Needs an Impressions Shown Custom Audience

reach impressions shown custom audiences

Play Episode Listen Later May 6, 2022 2:55

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another option that would involve creating custom audiences based on people who have seen a specific ad. This could then be used for frequency control (exclusions) and campaign planning.

Social Advertising News - KW 16

google conversion scroll meta ads google analytics 4 custom audiences social advertising

Play Episode Listen Later Apr 25, 2022 6:03

Meta testet Custom Audience Erweiterung, Twitter rollt Business Suite aus, Scroll-to-Text Sitelinks bei Google und mehr.

#121 Wie Marketing & Verkauf gemeinsam eine top Customer Journey sicherstellen mit Marvin Karis, Teamlead Sales & Market Development Echobot

B2B Startup Sales Podcast

Play Episode Listen Later Apr 19, 2022 27:24

Marvin Karis hat die Verkaufsstrukturen bei Echobot mitaufgebaut. Bisher haben alle 40+ Verkäufern “Full-Stack” gearbeitet (Lead Gen + Closing). Im Rahmen der Internationalisierung evaluiert Echobot nun den Split BDR/AE/x. Hier sind 3 Insights aus unserem Dialog im Europe's B2B SaaS Sales Podcast: 1️⃣ Je besser Produkt & Strukturen, desto einfacher der Verkauf Der angehende Split BDR / Account Executive ist ermöglicht durch ein einfacher zu verkaufendes Produkt. Weiterhin hilft dem Team ein professionelles Stack sowie team-übergreifende Pods. 2️⃣ Hire for attitude, train for skill Echobot setzt auf Absolvent(inn)en von Universitäten und entwickelt diese dann proaktiv. Daher sind Soft Skills via Bewerbungsvideo wie Coachability & Offenheit hier wichtiger als Hard Skills wie Prospecting & Closing. Auch mit mittlerweile 120 Mitarbeitern sind Marvin & Team das Aufrechterhalten Startup-Spirits mit gemeinsamen Events, Perks & eigenen Formaten sehr wichtig. 3️⃣ Verschmelzung von Marketing & Verkauf Vertriebsmitarbeiter bauen selber ein starkes Brand auf, was Marketing befähigt. Marketing kann daraus bessere Landing Pages mit Custom Audiences bauen. Der Vertrieb funktioniert hier als Ohr, das Marketing als Sprachrohr. #podcast #startupsales #b2bsaassales #startup #salesplaybook #salesrecruiting

How To Build Custom Audience For Facebook Ads

Vladimir Adonis

Play Episode Listen Later Apr 13, 2022 6:05

There is a way for you to build a custom audience if you don't already have an email list... Tune in to this episode and the what and how of building a custom audience for facebook ads P.S Want Next Steps? Two ways to help you grow your business faster Join Free Facebook Group: Black Creators Connect For coaches and consultants who want to use micro-commitment marketing strategy to get more leads and make more sales, Click here to join https://www.facebook.com/groups/blackcreatorsconnect/ Get a free marketing blueprint customized for your business, Click here to schedule an implementation call https://www.vladimiradonis.com/

custom audiences

1 On 1 With an Expert Content Marketer | Steven Black

Play Episode Listen Later Apr 5, 2022 85:31

For more Marketing related content, go to Join.adleaks.com

PUBCAST SHOT: Facebook is Testing Custom Audience Expansion

testing expansion pubcast custom audiences

Play Episode Listen Later Apr 2, 2022 3:02

First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audience Expansion. At least, I can tell you my ad account has been selected for a study to test just that.

Adleaks Roundtable 2 - What is Working in the Ad Space?

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Play Episode Listen Later Mar 29, 2022 104:59

For more, go to join.adleaks.com

#030 Typische Dropshipping Fehler: CBO, ABO, LLA & Custom Audience

Dropshipping Winner

Play Episode Listen Later Mar 29, 2022 7:47

Buche jetzt dein kostenloses Erstgespräch auf www.mikdietrichs.de

AdLeaks Roundtable 1 - The State of Ads

Play Episode Listen Later Mar 22, 2022 59:27

JOIN US for each new roundtable as some of our top media buyers and advertisers come together and chat strategies.

Myth Busting Facebook & Instagram Ads - mit Thomas Hutter #64

experten lupe online marketing aussagen ratschl anl mythbusting weisheiten live sessions hutter custom audiences dynamic ads

Play Episode Listen Later Mar 17, 2022 41:56

Anlässlich der Allfacebook Marketing Conference vom 16. und 17. März 2022 haben Thomas Hutter und Daniel Stark 15 Aussagen von Experten unter die Lupe genommen. Im Facebook und Instagram Advertising Kosmos gibt es zwischenzeitlich unzählige (selbst ernannte) Experten, die in YouTube Videos, in Live Sessions auf Facebook, Instagram, LinkedIn und Co. Weisheiten und Ratschlägen raushauen. Und es gibt immer wieder Werbetriebende, die solche Aussagen aufgreifen - und noch schlimmer, umsetzen.

PUBCAST SHOT: Catalog Custom Audiences

catalog pubcast custom audiences

Play Episode Listen Later Feb 12, 2022 2:57

You can now create custom audiences based on engagement with your product catalog. There are a couple of primary benefits to this over a typical website custom audience that should be useful for ecomm businesses.

PUBCAST SHOT: Website Custom Audiences I Use

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Play Episode Listen Later Feb 8, 2022 5:16

While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and important. This is especially the case for content creators like me, who attract website visitors to engage with free content. I then need to separate those levels of engagement to re-engage them or present a relevant product or opt-in. Here's exactly what I do...

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Agent JumpStart - Episode 13 - Digital Marketing Done Right Using Custom Audiences And Building Out A Geo Farm To Brand Yourself And Generate Leads - What Type Of Right Hook Ads To Use

Agent JumpStart

Play Episode Listen Later Jan 28, 2022 39:56

This is the " Agent JumpStart Podcast " Hosted by "Bill Davis", He has 10+ years of experience in Real Estate Business and running large high producing team in the San Francisco Bay Area. Bill is also teaching people the Work Model of Real Estate through his Training Sessions& helping them to achieve their dream living through Real Estate. Bill is now looking forward to share his life experience in real estate to other people to help them build their Real Estate career, to get more exposure & live their dream life the way they ever wanted by revealing & sharing the insights of Real Estate world he gained by his life experience through "Agent JumpStart".

#120 Short – Facebook Targeting: So wählen Sie die perfekte Zielgruppe

The Digital Helpdesk - Marketing, Vertrieb, Kundenservice und CRM

Play Episode Listen Later Jan 27, 2022 6:07

Den meisten Facebook-Nutzer*innen sind bereits Werbeanzeigen begegnet. Manchmal lesen sie uns die Wünsche fast schon von den Augen ab, an anderen Gelegenheiten lösen sie eher Verwunderung aus. Verantwortlich dafür ist Facebook Targeting – und das kann eben besser oder schlechter sein. Leslie Boadum erklärt, wie man für das Targeting die perfekte Zielgruppe auswählt. Themen: [01:56] Tool #1: Core Audiences [03:24] Tool #2: Custom Audiences [04:11] Tool #3: Lookalike Audiences [05:12] Fazit In der Show erwähnt: Anleitung im HubSpot-Blog: Facebook Targeting Leitfaden: Facebook Ads: So erreichen Sie noch mehr Leute auf Facebook Wordstream Infografik Feedback? Gerne an podcast-dach@hubspot.com Mehr über uns unter: https://www.hubspot.de/podcasts/the-digital-helpdesk

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PUBCAST SHOT: All About Page Engagement Custom Audiences

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Play Episode Listen Later Jan 25, 2022 4:48

One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. Here, we talk about what they are, issues with them, and ways you might use them.

PUBCAST SHOT: How to Use Time on Website Custom Audiences

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Play Episode Listen Later Jan 24, 2022 3:19

A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Audience. Here, I discuss what these are, how they work, and things you should think about before you use them.

PUBCAST SHOT: Custom Audiences That Aren't Impacted by Restrictions