Podcasts about local business marketing

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Best podcasts about local business marketing

Latest podcast episodes about local business marketing

Content Magic
#31: What a Marketing Strategist Actually Does And Why Local Businesses Need One

Content Magic

Play Episode Listen Later Jun 17, 2026 12:12


Have you ever felt like you're doing all the right marketing activities but still not seeing the results you expected? Many business owners assume they need more visibility, better social media, or a bigger advertising budget. In reality, the problem is often much deeper. A strong marketing strategy for local business starts with clear messaging, not more tactics.When your audience isn't sure who you help, what you do, or why they should choose you, every marketing effort becomes harder. This is where messaging strategy makes the difference. Before investing in content marketing, email marketing, or another marketing channel, it's essential to build a foundation that helps customers instantly understand your value.Many local business owners unknowingly create confusion by speaking to multiple audiences at once. Their website, social content, and sales conversations send mixed messages. The result? Prospective customers hesitate because they're not sure the business is meant for them. A clear marketing strategy for local business helps eliminate that confusion and creates consistency across every customer touchpoint.You'll discover why clear positioning matters more than constantly chasing new tactics, how strong messaging improves website copywriting, and why visibility alone isn't enough to drive growth. Because when your message isn't clear, even the best local business marketing efforts struggle to generate results.This conversation also highlights why clarity can become a competitive advantage. You may not have the largest budget, but you can create stronger connections through strategic communication. Whether you're focused on digital marketing for local business, networking, advertising, or client retention, clear messaging makes every activity more effective. And this is where a well-defined marketing strategy for local business begins to outperform random marketing efforts.The goal isn't to be everywhere. It's to be understood. When your foundation is strong, your content becomes easier to create, your offers become easier to explain, and your marketing becomes more effective. A successful marketing strategy for local business starts with understanding exactly who you're talking to and what they need to hear.If you're wondering whether your website messaging is helping or hurting your growth, a Website Copy Audit can help uncover opportunities to strengthen your positioning, clarify your message, and improve customer alignment.Website Copy Audit: lindsaysmithcreative.ca/auditThis episode was mixed and edited by Cardinal Studio.

Imperfect Marketing
Can an AI Receptionist Actually Build Customer Trust?

Imperfect Marketing

Play Episode Listen Later Jun 4, 2026 24:29 Transcription Available


Send us Fan MailAre missed phone calls quietly costing your business customers and trust?In this episode of Imperfect Marketing, Kendra sits down with Laurent to talk about the rapidly evolving world of AI, specifically voice AI, and why it's becoming one of the most important tools for small businesses.Laurent shares his perspective after more than 20 years in digital marketing, SEO, e-commerce, and technology. Together, they explore how businesses are using AI to improve customer communication, create stronger trust, and avoid losing opportunities through missed calls and poor customer experiences.This conversation goes beyond prompts and automation. It dives into the human side of AI, including emotional intelligence, customer trust, and why understanding your audience still matters more than any tool.You'll also hear:Why voice AI is making a comeback in business communicationHow AI receptionists can support local businessesThe surprising SEO benefits of voice AIWhy AI should enhance humans, not replace themPractical advice for business owners who feel overwhelmed by AILaurent also shares one of the best perspectives on AI adoption we've heard yet: if you missed one wave of technology, don't worry, another train is always coming.If you've been wondering how AI can actually help your business in a practical, customer-focused way, this episode is packed with insight.About Our GuestLaurent is an entrepreneur and AI innovator specializing in voice AI technology for local businesses. With more than two decades of experience in digital marketing, SEO, SEM, e-commerce, and web ventures, he now focuses on helping businesses improve customer trust and communication through AI-powered voice solutions.Connect with LaurentLaurent welcomes questions and conversations from listeners. Visit the website above to connect through their social channels.

Content Magic
S1 #29: Is Your Website Quietly Turning Away Clients? | Website Copywriting

Content Magic

Play Episode Listen Later Jun 3, 2026 14:33


On this episode of Market This, I'm breaking down why most websites are quietly losing potential clients and what you need to do to fix it. Most websites aren't failing because they look bad. They're failing because they quietly turn visitors away before a conversation starts. Website copywriting is often the hidden reason behind that gap between traffic and enquiries. If your site feels “fine” but isn't converting, this breakdown changes how you see what's happening.You'll learn how a seven-second homepage test reveals what's working instantly, why hero sections often miss the mark, and how structure impacts conversions. website copywriting shifts here from writing words to guiding decisions.From calls to action placement to missing page elements, the audit process shows how messaging strategy affects performance. Local business marketing relies on clarity at every step, while content marketing only works when it reflects what clients actually need to hear.This is where strong website copywriting makes the difference. It sharpens positioning, highlights differentiators, and removes friction that causes potential clients to leave.For service-based businesses focused on marketing for local business growth, the goal is simple: increase trust and turn visits into enquiries. Done well, this helps boost local sales without more traffic, just better messaging.Ready to improve your website? Book a website copy audit to get a professional breakdown of your homepage and services page and uncover what's costing you clients. Website copywriting is often the difference between being found and being chosen.Book: lindsaysmithcreative.ca/auditThis episode was mixed and edited by Cardinal Studio.

Content Magic
S1 #25: Local Business Marketing Isn't Just Instagram Anymore

Content Magic

Play Episode Listen Later May 6, 2026 18:00


I know you're feeling the pressure to constantly show up on social media. I get it. For a while, it really was one of the easiest ways to get visibility. But the landscape has changed, and if your entire marketing strategy depends on Instagram, you're missing some critical foundations.In this episode, I break down what actually happens when someone in your community needs the kind of service you offer. Spoiler: they're not scrolling your feed, they're Googling you. And when they land on your website, the words on that page matter more than anything you've ever posted.I walk you through my four-layer marketing framework (yes, I compare it to a cake, a video game, AND a theatre production, it got away from me a little) covering discovery, trust, validation, and conversion. I talk about where social media actually fits in and why it's not where most business owners think it is.In this episode, I cover:Why organic reach has dropped and what that means for your businessThe real path your ideal client takes before they hire youMy four-layer marketing framework and where social media actually belongsThe one thing that's costing most local business owners clients (hint: it's not your posting schedule)A simple exercise you can do right now to test whether your website is doing its jobGrab my Website Copy Audit! This episode was mixed and edited by Cardinal Studio.

spoilers googling businessthe local business marketing
On The Homefront with Jeff Dudan
Tired of Price Shoppers? Build Customers Who Come Back With Brittany Hodak #247

On The Homefront with Jeff Dudan

Play Episode Listen Later Feb 3, 2026 73:25


Grab Jeff Dudan's book Discernment  Most “everyday” brands don't lose because they're bad… they lose because they're forgettable. In this episode of Unemployable, Jeff Dudan sits down with Brittany Hodak—author of Creating Super Fans and creator of the SUPER framework—to break down how service businesses (home + property services included) can stop competing like commodities and start building real advocacy. You'll hear why “being great at the job” is just the floor, how small experience decisions change referrals, and why the brands that win are the ones people remember—and recommend. What you'll learn: What a “super fan” actually is (and why it's bigger than referrals) Why apathy is the silent killer for service brands The SUPER framework: Story, Understand, Personalize, Exceed, Repeat How experience beats price in crowded categories Why trust + word of mouth matter even more in the age of AI Learn more from Brittany: Masterclass Website: https://brittanyhodak.com About Brittany Brittany is the author of Creating Super Fans and a keynote speaker helping brands build loyalty and advocacy through intentional experience design. Download Discernment here Learn more about Jeff Dudan HOMEFRONT BRANDS #CustomerExperience #BrandLoyalty #SuperFans #WordOfMouthMarketing #ReferralMarketing #HomeServices #FranchiseBusiness #SmallBusinessGrowth #ServiceBusiness #MarketingStrategy #BusinessLeadership #Entrepreneurship #BrandStrategy #CustomerRetention #UnemployablePodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On The Homefront
Tired of Price Shoppers? Build Customers Who Come Back With Brittany Hodak #247

On The Homefront

Play Episode Listen Later Feb 3, 2026 73:25


Grab Jeff Dudan's book Discernment  Most “everyday” brands don't lose because they're bad… they lose because they're forgettable. In this episode of Unemployable, Jeff Dudan sits down with Brittany Hodak—author of Creating Super Fans and creator of the SUPER framework—to break down how service businesses (home + property services included) can stop competing like commodities and start building real advocacy. You'll hear why “being great at the job” is just the floor, how small experience decisions change referrals, and why the brands that win are the ones people remember—and recommend. What you'll learn: What a “super fan” actually is (and why it's bigger than referrals) Why apathy is the silent killer for service brands The SUPER framework: Story, Understand, Personalize, Exceed, Repeat How experience beats price in crowded categories Why trust + word of mouth matter even more in the age of AI Learn more from Brittany: Masterclass Website: https://brittanyhodak.com About Brittany Brittany is the author of Creating Super Fans and a keynote speaker helping brands build loyalty and advocacy through intentional experience design. Download Discernment here Learn more about Jeff Dudan HOMEFRONT BRANDS #CustomerExperience #BrandLoyalty #SuperFans #WordOfMouthMarketing #ReferralMarketing #HomeServices #FranchiseBusiness #SmallBusinessGrowth #ServiceBusiness #MarketingStrategy #BusinessLeadership #Entrepreneurship #BrandStrategy #CustomerRetention #UnemployablePodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Veterinary Marketing Podcast
VMP 303: How To Get Your Veterinary Practice Twice As Many Reviews As Your Competition

The Veterinary Marketing Podcast

Play Episode Listen Later Oct 17, 2025 45:49


In this episode, I'm diving deep into the world of online reviews with Daniel Vivarelli, the founder of Star Loop. If you've ever wondered how to consistently get genuine five-star reviews for your veterinary practice—or any local business—this episode is packed with actionable strategies and real-world insights. Daniel shares the unique approach Star Loop uses, like planting a tree for every review, and we explore why this kind of meaningful incentive works so much better than the usual coffee cards or discounts. We also get into the psychology behind why clients don't leave reviews (even when they love your clinic), how reviews impact your SEO and client acquisition, and the best ways to ask for feedback without feeling awkward or salesy. We cover everything from the nuts and bolts of crafting the perfect review request—timing, language, and delivery—to the legal pitfalls you need to avoid, like fake reviews and compliance issues. Daniel and I also talk about how Google My Business and local SEO are evolving, and why reviews are more important than ever with the rise of AI and voice search. Plus, we get specific about the unique challenges veterinary practices face, especially when it comes to sensitive situations, and how to empower your team to ask for reviews authentically and compassionately. Whether you're a practice manager, a local business owner, or just looking to up your marketing game, this episode will give you a step-by-step playbook for building a five-star reputation that stands out in your community. I break down each tip with practical advice you can implement right away, so you can start seeing results—more reviews, more trust, and more new clients walking through your door. Don't miss this one if you want to future-proof your practice and become the go-to clinic in your area!

Win Make Give with Ben Kinney
The Art of Disruption: Mastering Business Growth in a Digital-First World with Todd Schuchart

Win Make Give with Ben Kinney

Play Episode Listen Later Sep 22, 2025 40:30


Chad Hyams and Bob Stewart explore the world of sales and marketing with guest Todd Schuchart. Discover strategies for generating leads across various channels, including local SEO and YouTube. Todd emphasizes the importance of building genuine connections, focusing on customer pain points, and leveraging AI as a tool, not a replacement. Additionally, learn why closing sales begins with the first interaction and explore Todd's perspective on avoiding unproductive clients. This episode provides actionable insights for anyone in a lead-driven business. Connect with Todd at www.saleschowder.com --------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

F.I.R.E.D UP with Krista Mashore
Why You Need To 10X Your Content! Ep. (962)

F.I.R.E.D UP with Krista Mashore

Play Episode Listen Later Sep 1, 2025 14:31


Branding and positioning are no longer optional, they are everything. If you're a real estate professional, local business owner, or entrepreneur, you must learn to market like a pro. The truth is, less than 1.7% of organic video content gets seen, and that's why you have to 10X your output. In this episode, I break down my MAGNET sales cycle: Marketing, Attract, Grow, Nail the Sale, Execute, and Transform. This is the same framework that took me from a brand-new agent to a top 1% producer and helped me build a multimillion-dollar business. Discover why consistent content creation positions you as the authority, attracts high-quality leads, shortens your sales cycle, and creates raving fans who refer you over and over again. If you're ready to dominate your market, build unstoppable authority, and future-proof your business, this episode is your game plan. If you're serious about 10X'ing your content and showing up everywhere your dream clients are, you need to be using Repurpose.io. It takes one video and automatically distributes it across all platforms in the right format with your branding. Total game-changer.

Local SEO Tactics and Digital Marketing Strategies
On Page Optimization Technical SEO Deep Dive

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Aug 29, 2025 18:51


Technical SEO Essentials for Strong Local Rankings Is your website technically holding you back from ranking higher in local search? Most business owners focus on content and keywords, but without a solid technical foundation, your site won't reach its full potential. In this episode of Local SEO Tactics, we take a deep dive into technical SEO and why it's a critical part of improving your local search visibility. From crawlability and site structure to mobile optimization, page speed, and schema markup, you'll learn how to build a strong technical foundation for your website. Whether you're just getting started or looking to tighten up your on-page strategy, this episode gives you practical tips, clear priorities, and trusted tools to move the needle in your rankings. What You'll Learn  How to prioritize the most impactful technical SEO tasks for your site Practical tools and steps to fix crawl issues, boost speed, and structure your pages Why mobile-friendliness and HTTPS are non-negotiable for local rankings Ready to optimize your website like a pro? Listen to the full episode of Local SEO Tactics for a deep dive into the key technical elements that can make or break your local search performance. Whether you're DIY-ing your SEO or managing a team, these insights will give you a roadmap to better visibility and traffic. Tune in now!   https://www.localseotactics.com/on-page-optimization-technical-seo-deep-dive/

Local SEO Tactics and Digital Marketing Strategies
AI Tools For Your Business - 238

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Aug 22, 2025 25:33


Boost productivity and visibility with AI tools tailored for local SEO, marketing, and automation. The future of marketing is AI-powered, make sure you're business doesn't get left behind. In this episode of SEO Tactics, we unpack a lineup of powerful AI tools designed to elevate your business. From automated review management to AI-powered ad optimization, learn how these platforms can save you time, improve customer engagement, and help you dominate local search. Whether you're a small business or a marketing agency, this episode delivers actionable insights and recommendations from hands-on experience with tools like BirdEye, MailChimp, BrightLocal, Jasper, and more. What You'll Learn  How AI tools can streamline local SEO, review responses, email marketing, and content creation The pros, cons, and real-world use cases of platforms like BirdEye, Podium, Jasper, ChatFuel, BrightLocal, and more Insider tips on using AI-driven chatbots, voice search optimization, and ad automation to boost customer conversion Get a free SEO audit at LocalSEOTactics.com and reach out to chat about the best-fit tools for your goals.    

The Near Memo
Google's AI Overviews, ChatGPT's Search Shift, and Google's Secret Weapon

The Near Memo

Play Episode Listen Later Jul 10, 2025 31:44


Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal discuss fresh insights into how consumers engage with local AI Overviews, explore the theory that ChatGPT may be using Google's search index, and dig into the explosive growth and influence of Google's Local Guides program. The discussion also touches on zero-click search, ad transparency, and the implications for local businesses. Sponsored by GatherUp.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Fitness Business University With Vince Gabriele
The Best Podcast of 2025... In My Opinion

Fitness Business University With Vince Gabriele

Play Episode Listen Later Jun 11, 2025 25:21


Come meet Vince and the SPF Team at his Live Mastermind Event, July 18-19. Tickets are selling fast. Click below to learn more:https://events.vincegabriele.com/july2025 In this episode of Business Secrets for Gym Owners, Vince shares a powerful, real-time example of leveraging joint ventures to grow a gym business. He walks through a coaching session with a new gym owner launching from his garage to his first gym location, tapping into a golden partnership opportunity with his wife's dance studio. Vince breaks down the email campaign he personally wrote for this joint venture, highlighting the storytelling, offer structure, and copywriting nuances that make it effective. He also dives into using ChatGPT to generate hyperlocal joint venture lists, emphasizing that while ads are great, nothing beats the power of strategic alliances. The episode wraps up with a passionate pitch for the upcoming July Mastermind event and a heartfelt message about personal growth, mindset, and building a business that creates freedom. 5 Key Points:The Power of Hyperlocal Joint Ventures:Vince showcases a live example of partnering with a dance school (owned by the gym owner's wife) to drive pre-sale signups, proving that trusted community relationships can outperform cold ads.Crafting Irresistible Offers Through Storytelling:He shares the exact email he wrote in the wife's voice, using humor, relatability, and scarcity to make the offer compelling (75% discount for the dance school's parents).ChatGPT as a Business Development Tool:Vince gives his exact ChatGPT prompt to generate a highly targeted list of potential joint venture partners, making the once tedious "angel list" process much faster and more productive.Strategic Partnerships Trump Paid Ads Alone:While paid ads are useful, Vince drives home that joint ventures often bring in higher-quality leads, better conversion rates, and stronger community ties.It's About More Than Just Business Growth:The episode closes with a heartfelt reminder that gym ownership is about creating a better life—more freedom, more involvement with family, and becoming the best version of yourself, not just stacking cash. Come meet Vince and the SPF Team at his Live Mastermind Event, July 18-19. Tickets are selling fast. Click below to learn more:https://events.vincegabriele.com/july2025  If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

The Simple and Smart SEO Show
Organic SEO Tips: How to Create Problem Solving Content

The Simple and Smart SEO Show

Play Episode Listen Later Feb 19, 2025 26:19 Transcription Available


In this guest-hosted episode of The Simple and Smart SEO Show, Celeste Gonzales (Director of Roo Labs at Rickety Roo) and Melissa Popp (Content Strategy Director at Rickety Roo) dive deep into local SEO strategies. They explore the power of problem-solving content for small businesses and how local companies can stand out against larger competitors. The discussion covers how to identify local pain points, create community-driven content, and balance SEO with engagement-focused strategies.Key Takeaways:✅ Problem-solving content builds trust: Addressing real-life local issues makes your brand more credible and relevant to your community.✅ Go beyond keyword research: Your own team, customer inquiries, and community forums are valuable content sources.✅ Multi-location businesses must localize content: Even national brands need to engage with community-specific challenges.✅ Community engagement fosters long-term brand awareness: Covering local issues—even those indirectly related to your business—helps position you as a trusted resource.✅ Diversify beyond SEO: Businesses that rely solely on organic traffic risk losing visibility. Multi-channel marketing is essential.Episode Highlights & Memorable Quotes:

Fitness Business University With Vince Gabriele
162 Clients to 304 Clients from One Single Marketing Event That's Very Unpopular

Fitness Business University With Vince Gabriele

Play Episode Listen Later Feb 4, 2025 27:49


Apply now for a chance to win not just a free ticket to GYM BUSINESS MANIA, but also free airfare, hotel, meals, and 90 days of done-for-you Facebook & Instagram ads—with ad spend covered! Don't miss this game-changing opportunity! In this episode Vince reveals how one unconventional sweepstakes marketing event took a gym from 162 to 304 clients in just 24 months. Vince breaks down the exact strategy—from crafting a high-value giveaway to generating massive community buzz—and how this simple yet powerful play can transform your business. Don't miss this game-changing marketing lesson! Key Notes:The Problem: Success led to complacency, retention dropped, and cash flow suffered.The Solution: A high-value giveaway (6-week premium membership) that generated 400+ applications.The Process:Long-form application to filter serious candidates.Finalist interviews to ensure commitment.Real-time content marketing boosted engagement.The Game Changer: Kathy, a sweepstakes winner, lost 80 lbs, went viral, and attracted massive attention—driving gym growth.The Lesson: A well-executed sweepstakes can be a marketing goldmine for gym owners. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Two Heads: Brand Marketing & Strategic Coaching for Today's Marketplace
354 - Leveraging Local SEO to Boost Your Business

Two Heads: Brand Marketing & Strategic Coaching for Today's Marketplace

Play Episode Listen Later Jul 1, 2024 19:08


These tips can help you effectively leverage local SEO, increasing your visibility and attracting more customers from your local area.  Books mentioned in the episode: The Ultimate Guide to Local Business Marketing by Perry Marshall, Talor Zamir, and Richard Lindner Local SEO Secrets: How to Get Your Local Business to Rank in Google Maps by Roger Bryan 

Local SEO Tactics and Digital Marketing Strategies
How to Incentivize Your Employees to Get Google Reviews with Theresa Mattioli - 224

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Jun 21, 2024 44:22


Making Reviews Part of the Company Culture Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that motivated service technicians to actively seek reviews. Giant Enterprise exemplifies how prioritizing customer engagement and feedback has boosted their Google reviews from a handful to over 400, significantly enhancing their online visibility and reinforcing their company values.  What You'll Learn Discover why reviews are crucial for geography-based businesses like Giant Enterprise. How implementing incentives like contests can motivate employees to actively seek customer reviews. Understand why integrating reviews into company culture is essential for sustained success.   Follow along to learn how integrating a robust review strategy can pave the way for sustained business success!  Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-to-incentivize-your-employees-to-get-google-reviews-with-theresa-mattioli/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Version Eight | Digital Marketing Tips and Strategies For SME's
My Favourite Local Business Marketing Book | 053

Version Eight | Digital Marketing Tips and Strategies For SME's

Play Episode Listen Later May 16, 2024 12:10


I'm the founder of V8 Capital (Est. 2023), we're private SME investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses. www.v8group.co.za

The 6 Ways
6 Ways Local Businesses Can Get More Visibility On Social Media w/Michelle Tayler

The 6 Ways

Play Episode Listen Later Mar 18, 2024 36:12 Transcription Available


You can Watch or Listen to this episode: https://the6ways.com/27There's a common belief that local businesses are wasting their time on social media because they can't limit their reach to just local people without paying for ads. But in this episode my guest Michelle Tayler and I show you exactly why that's not true and share 6 ways local businesses can get way more visibility online.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:00 6 Ways Local Businesses Can Get More Visibility On Social Media03:27 #1: The place your potential clients/customers are already gathering07:49 #2: An easy post idea that doubles your local reach every time11:59 #3: A psychological principle that will get other businesses posting about you16:04 #4: The words that need to go in all your posts19:56 #5: Brilliant way to be perceived as more local than you may actually be23:44 #6: An important mindset shift all business owners need about social media25:51 Does YouTube make sense for local businesses?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

Mastering Your Financial Life
Local Business Marketing Solutions with Frank Demming

Mastering Your Financial Life

Play Episode Listen Later Mar 5, 2024 23:51


Mastering Your Financial Life — Episode 74 In this episode of Mastering Your Financial Life, Judy Heft interviews Frank Demming, owner and operator of a lead generation digital marketing agency called Local Business Marketing Solutions. He helps small law firms increase their revenue by promoting their services using proven online marketing strategies. Tune in to this episode for these key takeaways: * The circumstances that led Frank to start his own business * Why Frank decided to cash out his retirement savings to start his business rather than taking out a business loan * How Frank managed his finances in the early years of running his business * Frank's biggest lessons he learned when starting his business and managing his finances * The hardest thing Frank encountered when switching from working for a business to starting his own business Learn more from and connect with Frank Demming: * Connect with Frank Demming on LinkedIn: https://www.linkedin.com/in/fdemming/ * Follow Local Business Marketing Solutions on LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions * Visit Local Business Marketing Solutions on YouTube: https://www.youtube.com/@lbmsllc * Visit Local Business Marketing Solutions' Website: https://lbmsllc.com * Tune in to Frank's podcast, Marketing Solutions for Local Law Firms, on Apple: https://podcasts.apple.com/us/podcast/marketing-solutions-for-local-law-firms/id1596766131 * Tune in to Frank's podcast on Spotify: https://open.spotify.com/show/45aMzOAc8IwyuKnOwqEysS * Check out Frank's book, 7 Steps to Recession Proofing Your Business, on Amazon: https://www.amazon.com/gp/product/1671718844 ******************************** In each episode of Mastering Your Financial Life, Judy Heft interviews professionals who help others successfully manage their financial lives. Judy is a Financial and Lifestyle Concierge and Founder & CEO of Judith Heft & Associates. * Connect with Judy Heft on LinkedIn: https://www.linkedin.com/in/judyheft/ * Visit Judith Heft & Associates' Website: http://www.judithheft.com/ Subscribe to Mastering Your Financial Life on Apple podcast https://podcasts.apple.com/us/podcast/mastering-your-financial-life/id1628822980 Don't miss a video by subscribing to Judith Heft & Associates' YouTube Channel: https://www.youtube.com/channel/UCxnWUm35dJhmCX0XPX_eZhQ

Disruptive Successor Podcast
Talking about Content Marketing Powered by AI with Cody Schneider

Disruptive Successor Podcast

Play Episode Listen Later Feb 13, 2024 46:22


In this episode of the Disruptive Successor, Jonathan Goldhill engages in a dynamic conversation with Cody Schneider, an entrepreneur and digital marketer, exploring the journey from traditional family businesses to disruptive digital marketing strategies. Cody shares his experiences transitioning from unsexy industries to creating AI tools for content marketing, highlighting the power of educational content and leveraging digital platforms for exponential growth. From revitalizing local businesses to scaling startups, listeners gain insights into navigating marketing evolution and maximizing impact in today's dynamic landscape.KEY TAKEAWAYSTransitioning from traditional to digital marketing: Embracing educational content and digital platforms can revolutionize businesses, even in unsexy industries.Harnessing the power of owned and non-owned media: Investing in both short-term transactional marketing and long-term assets like SEO and email lists creates a balanced marketing portfolio.Leveraging platform-specific strategies: Tailoring content to resonate with target audiences on platforms like TikTok, Instagram, and YouTube Shorts can drive local business growth.Building trust through storytelling: Sharing authentic narratives and expertise fosters deeper connections with customers and enhances brand credibility.Seizing marketing arbitrage opportunities: Identifying and capitalizing on emerging trends like TikTok SEO can yield significant competitive advantages in the digital landscape.QUOTES"We want to spend time where your customer is spending time online...creating content that entertains, educates, and builds relationships.""Doubling down on what is working is key to accelerating growth in marketing.""Transitioning from survival-driven short-term marketing to long-term investments in owned media assets is essential for sustainable business growth.""In today's digital age, trust is built through authentic storytelling and value-driven content distribution."lConnect and learn more about Cody Schneider.https://www.linkedin.com/in/codyxschneider/If you enjoyed today's episode, please subscribe, review, and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com

20 Minute Books
Ultimate Guide to Local Business Marketing - Book Summary

20 Minute Books

Play Episode Listen Later Nov 9, 2023 18:30


"How to master local online marketing"

The TerryWilson3.com Show
578 – How to put your local business marketing on steroids

The TerryWilson3.com Show

Play Episode Listen Later Sep 26, 2023


Link to show at https://terrywilson3.com/578

steroids local business marketing
The TerryWilson3.com Show
578 – How to put your local business marketing on steroids

The TerryWilson3.com Show

Play Episode Listen Later Sep 25, 2023 34:00


15 easy ways to market your business locally! In an era where data is king, small local businesses have a potent tool at their disposal that can transform the way they connect with their community: local customer data. Armed with email addresses and cell numbers, these businesses can harness the… The post 578 – How to put your local business marketing on steroids first appeared on terrywilson3.com.

armed steroids local business marketing
UBC News World
Elevate Local Business Marketing with AI

UBC News World

Play Episode Listen Later Sep 3, 2023 2:44


[Swansea, Sept 4th] — Local Market AI, the game-changing software tailored for solo entrepreneurs and small business owners, is excited to announce an exclusive offer. The first 100 business owners who sign up for Local Market AI will receive free, specialised training. Local Market AI City: Swansea Address: 37 Glan Yr Afon Website https://localmarketai.com Phone +44 7977 117907 Email steve.brown@ehauer.com

elevate swansea local business marketing
Believe you can because you can!
Jeff Riddall: Boost Local Business Marketing with AI: Insights (#529)

Believe you can because you can!

Play Episode Listen Later Jun 2, 2023 48:01


Discover the power of AI in transforming small local business marketing as we chat with expert Jeff Riddall. Learn how to harness AI’s potential to enhance your marketing efforts, reach your target audience, and drive success for your local business. Our conversation with Jeff Riddall covers these crucial topics: The importance of AI in modern…

ai discover boost ai insights local business marketing
The Cortez Hustle Show
Google My Business Explained For Local Service Businesses 2023 | TheCortezHustleShow #406

The Cortez Hustle Show

Play Episode Listen Later Jan 6, 2023 61:50


Google My Business is a free and easy way to create a listing for your local service business on Google. This video explains how it works, what you can do with it, and how it can help you grow your business.If you are a local business owner looking to take your digital presence up a notch in 2023? Look no further than Google My Business! Taking advantage of this powerful platform can help you be more easily found by prospective customers, boost your online visibility, and enhance how users interact with your business. In other words, it's an essential tool for any local service businesses in the online era. But what is it exactly and how do you use it? Don't worry – we've got all the answers right here! So if you're struggling to make sense of Google My Business or wondering where to start, listen up as we break down everything you need to know.Monetize My Life Academy is the premier school of online entrepreneurship that provides all of the tools, templates, training, resources, and support to build a profitable & powerful online business as a micro-influencer or content creator. https://www.monetizemylifeacademy.com/* Dedicated Business Phone #* Unlimited Sales Funnels* Unlimited Websites* Unlimited Email List Building* Built-in Email Autoresponder* 2-Way SMS Text Messaging w/Autoresponder* And much more...Test drive the system for a full 7 days for $1 - https://www.monetizemylifeacademy.com/-Other helpful resources for entrepreneurs and small business owners-Access to capital is one of the biggest challenges that small business owners face. Our free Biz Credit Helper Masterclass will teach you everything you need to know to prepare your business to access both Business Credit and Business funding. Watch it on-demand by clicking here.If you're a coach, consultant, network marketer, or online influencer looking to build an amazing brand, check out https://personalbranding365.com It's an amazing resource for walking you through the process of building a powerful, profitable personal brand step-by-step.Launch your own Software Company in 30 Days with Go HighLevel. Free course walks you through every step from setup to getting your first client. The course is free and you can start with GHL for free for the first 14-days. Literally no risk to you https://saas.digitalempiresystem.comGrab your FREE copy of  @Russell Brunson - ClickFunnels  "Expert Secrets" by clickinghere https://bit.ly/tomexpertsecrets1 After you complete your purchase for the book I HIGHLY recommend that you take the upsell and get all of the books in the trilogy. Trust me, you'll need them all.Join our FREE Facebook group here: https://www.facebook.com/groups/localbizmarketingmastermindFree Internet Marketing Checklist For Small Business Owners https://www.localbizmarketingpros.com/checklist-downloadGoogle My Business 3.0 Training Guide https://gmb.blackbizsuccess.com14-Day FREE Trial with Go HighLevel click here: https://bit.ly/tomghlFree business credit masterclass https://bizcredithelper.comThe Cortez Hustle Show Book Of The Month is "Expert Secrets" by Russell Brunson Get Your Free Copy Here!Text the keyword "Mastermind" to 314-866-4053 to join our private group and get hundreds of dollars in free training & resources weekly. This mastermind is 100% FREE.Support Our Show Partner Bob CraneClick here for FREE Financial Resources: https://bit.ly/tchsbobOpen Arms Wellness - For all of your mental health needs. Take a quick survey to get matched up with the right counselor today: https://bit.ly/h2htherapistmatchOther helpful resources:Dominate Social Media And Build An Attractive, Powerful Profitable, Personal Brand https://personalbranding365.comDesign stunning graphics for your brand try Canva Pro here https://bit.ly/tomcanvaUse Content Study to schedule your social media post to be omnipresent on all platforms: https://tomcontentstudio+++3 TOOLS EVERY ENTREPRENEUR NEEDS TO GROW +++1. Digital Marketing Platform - Create your own websites, sales funnels, digital products, online communities, and more with the Digital Empire System. It's the Premier All-In-One Digital Marketing Platform. Start your 14 Day FREE trial of Go HighLevel by Clicking Here!2. Mentorship/Mastermind - Every entrepreneur should have a coach, mentor, or be part of a mastermind group. The Monetize My Life Academy is the premier Digital Marketing Mastermind for entrepreneurs looking to get more out of the internet and social media. If you're looking to grow your online presence this is the mastermind group for you. Click Here3. Financial Education - Ask any entrepreneur why they're building a business and I guarantee that "LEGACY" is in their top 3 answers. Having the right financial education is what makes building that legacy a reality. Our FinancialEdge membership is designed with unlimited access to professionals to help you Minimize Taxes, Improve Credit, Reduce Debt, And Grow Your Money For Retirement with Done-For-You Real Estate Investing and Other Strategies. Click Here==ABOUT THE CORTEZ HUSTLE SHOW==iTunes: Click HereStitcher: Click HereSpotify: Click HereGoogle Podcast: Click HereAmazon Music: Click Here====================================================Email: hcortez@ThorntonOnlineMarketing.comWebsite https://localbizmarketingpros.comhttps://www.facebook.com/localbizmarketingproshttp://instagram.com/localbizmarketingproshttp://twitter.com/cortezspringerDISCLAIMER: H Cortez aka Financial Health Mentor is NOT afinancial advisor/planner or CPA. The information shared on this channel is not financial advice but instead examples of actual experiences of H Cortez and the guests of the channel. Also, any mention/reference to income is NOT a guarantee but merely an example of potential income that could be made if one puts in the work required. Always see a certified professional assist you in your financial matters. Finally, the links recommended in most cases pay me a small commission if you were to click through and buy. That's one of the ways I finance the podcast.=====REFERENCES & ACKNOWLEDGEMENTS=====Article Reference: https://www.aoneseoservice.com/blog/google-my-business-optimization-strategies/1 Minute Motivation YouTube CreditShow Some Love To The "Book Lover Fairy" Channel: Click Here1-Minute Motivation Video: Click HereIntro Music for The Cortez Hustle Show Intro Courtesy of Anno Domini Beats

Marketing Solutions for Local Businesses
Happy 15th to Local Business Marketing Solutions (LBMS)

Marketing Solutions for Local Businesses

Play Episode Listen Later Oct 1, 2022 39:50


Today, LBMS is celebrating 15 years in business.  Listen to this special episode as we have a trip down memory lane as to how LBMS was formed and we discuss what is in store in the future of the company.If you would like to connect with Frank, Visit him on LinkedIn: https://www.linkedin.com/in/fdemming/General Info:Are you looking for digital marketing help for your law firm? Are you currently running a few campaigns, but are not getting the results you were hoping for?If you are nodding yes to both questions, check out these case studies of some killer results we have gotten for law firms just like yours and ask us how we can help you get those same results.  Click here to review the case studies: https://lbmsllc.com/lp-attorneys/If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/and we'll send you a free snapshot report to get started.For a copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

marketing solutions local business marketing
UBC News World
Custom Branded Yard Signs For Local Business Marketing: Quality Wall Graphics

UBC News World

Play Episode Listen Later Jun 22, 2022 2:05


Big Daddy's Signs serves all of North America with high-quality yard, aluminum, traffic, and political signs. We've got everything and anything you need to be visible in your neighborhood. Learn more at https://bigdaddyssigns.com (https://bigdaddyssigns.com)

The Cortez Hustle Show
Marketing and Business Q & A LIVE From Kansas City | The Cortez Hustle Show 319

The Cortez Hustle Show

Play Episode Listen Later Jun 17, 2022 60:28


Did you know that over 60% of small businesses don't have a website? Even more astounding, only 50% of small businesses use social media to promote their product or services. If you're one of the few entrepreneurs who has taken the plunge into online marketing, congratulations! You're already ahead of the competition. But if you're feeling a little lost in cyberspace, never fear - we're here to help. In this blog post, we'll outline some basic online marketing strategies that small businesses can use to reach new customers and increase revenue. Tune into this episode of The Cortez Hustle Show to learn how to optimize your online presence today.Free Internet Marketing Checklist For Small Business Owners https://www.localbizmarketingpros.com/checklist-downloadRegister for our FREE marketing webinar series "Half Hour Of Power" for small, local businesses. Short, sweet, and packed with tons of value (No Sales Pitch). A great place to learn marketing strategies and network with other small business owners. Each month we cover a new topic that is relevant to small business owners. Register here: https://www.thorntononlinemarketing.com/hhop-webinarAdditionally, if you want to partner with me and build a 7 figure agency together where we hold each other accountable and create a winning situation for us both click here to get started with Go Highlevel the white-labeled platform that I'm using as the foundation to my agency.14-Day FREE Trial with Go HighLevel click here: https://bit.ly/tomghlGrab your FREE copy of  @Russell Brunson - ClickFunnels  "Traffic Secrets by clickinghere https://bit.ly/tchstrafficsecrets After you complete your purchase for the book I HIGHLY recommend that you take the upsell and get all of the books in the trilogy. Trust me, you'll need them all.Free business credit masterclass https://bizcredithelper.comThe Cortez Hustle Show Book Of The Month is "Expert Secrets" by Russell Brunson Get Your Free Copy Here!Text the keyword "Mastermind" to 314-866-4053 to join our private group and get hundreds of dollars in free training & resources weekly. This mastermind is 100% FREE.Support Our Show Partner Bob CraneClick here for FREE Financial Resources: https://bit.ly/tchsbobOpen Arms Wellness - For all of your mental health needs. Take a quick survey to get matched up with the right counselor today: https://bit.ly/h2htherapistmatchOther helpful resources:Dominate Social Media And Build An Attractive, Powerful Profitable, Personal Brand https://personalbranding365.comDesign stunning graphics for your brand try Canva Pro here https://bit.ly/tomcanvaUse Content Study to schedule your social media post to be omnipresent on all platforms: https://tomcontentstudio+++3 TOOLS EVERY ENTREPRENEUR NEEDS TO GROW +++1. Digital Marketing Platform - Create your own websites, sales funnels, digital products, online communities, and more with the Digital Empire System. It's the Premier All-In-One Digital Marketing Platform. Start your 14 Day FREE trial of Go HighLevel by Clicking Here!2. Mentorship/Mastermind - Every entrepreneur should have a coach, mentor, or be part of a mastermind group. The Monetize My Life Academy is the premier Digital Marketing Mastermind for entrepreneurs looking to get more out of the internet and social media. If you're looking to grow your online presence this is the mastermind group for you. Click Here3. Financial Education - Ask any entrepreneur why they're building a business and I guarantee that "LEGACY" is in their top 3 answers. Having the right financial education is what makes building that legacy a reality. Our FinancialEdge membership is designed with unlimited access to professionals to help you Minimize Taxes, Improve Credit, Reduce Debt, And Grow Your Money For Retirement with Done-For-You Real Estate Investing and Other Strategies. Click Here==ABOUT THE CORTEZ HUSTLE SHOW==iTunes: Click HereStitcher: Click HereSpotify: Click HereGoogle Podcast: Click HereAmazon Music: Click Here====================================================Email: hcortez@ThorntonOnlineMarketing.comWebsite https://thorntononlinemarketing.comhttps://www.facebook.com/thorntononlinemarketingllchttp://instagram.com/thorntononlinemarketinghttp://twitter.com/finhealthmentorDISCLAIMER: H Cortez aka Financial Health Mentor is NOT afinancial advisor/planner or CPA. The information shared on this channel is not financial advice but instead examples of actual experiences of H Cortez and the guests of the channel. Also, any mention/reference to income is NOT a guarantee but merely an example of potential income that could be made if one puts in the work required. Always see a certified professional assist you in your financial matters. Finally, the links recommended in most cases pay me a small commission if you were to click through and buy. That's one of the ways I finance the podcast.=====REFERENCES & ACKNOWLEDGEMENTS=====Article Reference: https://www.forbes.com/sites/forbesagencycouncil/2017/07/28/12-harsh-truths-of-marketing-no-one-wants-to-talk-about/?sh=74eda2d699381 Minute Motivation YouTube CreditShow Some Love To The "Mind Hacks" Channel: Click Here1 Minute Motivation Video: Click HereIntro Music for The Cortez Hustle Show Intro Courtesy of Anno Domini Beats

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The Yard Card School Podcast
Marketing Class Part #3-Marketing Postcards

The Yard Card School Podcast

Play Episode Listen Later May 24, 2022 25:39


Marketing Class is back in session! Today, we dive into Part #3...Marketing Postcards.This is an 8-Part Marketing Series. Be sure to look back for the first 2 episodes: Business Cards & Neighborhood Canvassing. Look for Part #4 for the next episode.SUBSCRIBE & Follow the Yard Card School Podcast so you can find out when the next episodes air. The Marketing Class Series is brought to you by Joyful Designs & the Yard Card Association.If you're ready to uplevel your marketing material, let Joyful assist you with creating a beautiful new , show stopping business cards, door hangers, postcards, and  more. Uplevel your business savvy by joining the Yard Card Association, with marketing trainings, top level business coaching & mentorship,  joining the elite professional organization for the industry & more.Joyful Designs Joyful Designs is a wholesale-only yard card supplier, also specializing in marketing materials.Yard Card Association The Yard Card Association is the industry's professional membership designed for yard card pros.Support the show

The Cortez Hustle Show
The Cortez Hustle Show Ep 223 | What Is The Black Biz Success App and How Does it Work For Local Businesses?

The Cortez Hustle Show

Play Episode Listen Later Dec 22, 2021 58:12


As an entrepreneur, you know that marketing is essential to the success of your business. However, marketing can be challenging for local businesses, especially small businesses with limited resources. In this blog post, we will discuss some of the most common marketing challenges faced by local businesses and provide some tips for overcoming them. Stay tuned!As a local business, you face many unique marketing challenges. From reaching your target audience to standing out from the competition, there are plenty of obstacles to overcome. But don't worry – with a little creativity and planning, you can overcome any challenge. Here are some tips to help you get started. 1) Define your target market and focus your efforts on them. Don't try to appeal to everyone – it's impossible! Instead, focus on identifying your ideal customer and catering your marketing efforts specifically to them. 2) Utilize online tools like Facebook Ads and Google AdWords to reach more people in your area. These platforms allow you to target specific customers based on their location, age, interests, and other factors.Support Our Show Partner Bob CraneClick here for FREE Financial Resources: https://bit.ly/tchsbobDownload our FREE Google My Business Training Guide here: https://bit.ly/tomgmbTry Canva Pro here bit.ly/tomcanvaSet up your FREE Builderall Account here http://digitalempiresystem.comThe Cortez Hustle Affiliate Challenge: http://cortezhustlechallenge+++3 TOOLS EVERY ENTREPRENEUR NEEDS TO GROW +++1. Digital Marketing Platform - Create your own websites, sales funnels, digital products, online communities, and more with the Digital Empire System. It's the Premier All-In-One Digital Marketing Platform. Start your 30-Day trial for $1 Click Here2. Mentorship/Mastermind - Every entrepreneur should have a coach, mentor, or be part of a mastermind group. The Monetize My Life Academy is the premier Digital Marketing Mastermind for entrepreneurs looking to get more out of the internet and social media. If you're looking to grow your online presence this is the mastermind group for you. Click Here3. Financial Education - Ask any entrepreneur why they're building a business and I guarantee that "LEGACY" is in their top 3 answers. Having the right financial education is what makes building that legacy a reality. Our FinancialEdge membership is designed with unlimited access to professionals to help you Minimize Taxes, Improve Credit, Reduce Debt, And Grow Your Money For Retirement with Done-For-You Real Estate Investing and Other Strategies. Click Here==ABOUT THE CORTEZ HUSTLE SHOW==iTunes: Click HereStitcher: Click HereSpotify: Click HereGoogle Podcast: Click Here====================================================Email: hcortez@ThorntonOnlineMarketing.comWebsite http://myperfectmoneyplan.comhttp://facebook.com/thecortezhustleshowhttp://instagram.com/cortezhustlehttp://twitter.com/finhealthmentorDISCLAIMER: H Cortez aka Financial Health Mentor is NOT afinancial advisor/planner or CPA. The information shared on this channel is not financial advice but instead examples of actual experiences of H Cortez and the guests of the channel. Also, any mention/reference to income is NOT a guarantee but merely an example of potential income that could be made if one puts in the work required. Always see a certified professional assist you in your financial matters. Finally, the links recommended in most cases pay me a small commission if you were to click through and buy. That's one of the ways I finance the podcast.=====REFERENCES & ACKNOWLEDGEMENTS=====Article Reference: https://blog.hubspot.com/marketing/online-presence1 Minute Motivation YouTube CreditShow Some Love To The "Extreme Motivation" Channel: Click Here1 Minute Motivation Video: Click HereIntro Music for The Cortez Hustle Show Intro Courtesy of Anno Domini Beats#blackbizsuccess #cortezhustle #blackbizsuccess

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Future Steps Creative
Ep.45 - Zero Budget Local Business Marketing With Google My Business

Future Steps Creative

Play Episode Listen Later Nov 3, 2021 9:55


If you have no marketing budget but need a way to attract more clients to your local business, I'll reveal the best way to show up more in Google for local business searches. This is with Google My Business and I will explain how you can use it to drive more traffic to your website for free.

google budget google my business local business marketing
Neville Medhora Talks Copywriting
#71 Starting a barbershop (with a twist) and local business marketing with Jason Gourd of Sorek

Neville Medhora Talks Copywriting

Play Episode Listen Later Aug 16, 2021 65:27


Watch the full interview with Sorek owner Jason Gourd here: https://www.youtube.com/watch?v=TLjD0EYyVrg (https://www.youtube.com/watch?v=TLjD0EYyVrg) Jason Gourd is owner of Sorek, an upscale barbershop in Austin, TX. that has a unique twist….it also sells high end men's suits and clothing. Generally the only way a barbershop can make more money is by adding more locations or raising prices, but Jason has been building a fashion brand around the barbershop that has far higher potential than the barbershop itself. Make sure to subscribe for more videos like this: https://www.youtube.com/kopywriting?sub_confirmation=1 (https://www.youtube.com/kopywriting?sub_confirmation=1) ▶️ Also join our new "Copywriting Course Clips" channel: https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A ✉️ Signup to our email newsletter: • 85% of my writing goes out via email! • Get our full length interviews and clips sent directly to your inbox. • Get the Friday “S.T.U.P.I.D. Email” which is a Swipe, Thought, Uplifting, Picture, Interesting, Drawing. ✉️ https://copywritingcourse.com/newsletter/ Follow Jason Gourd and Sorek:

Local Business Marketing: Simply Connected
Ep. 16 | Unleashing the Potential of Paid Online Advertising for Your Local Business

Local Business Marketing: Simply Connected

Play Episode Listen Later Jul 23, 2021 35:56


Paid advertising, specifically search engine marketing (SEM) and display advertising, is a powerful tool that can provide local business owners tremendous value. However, it is often underutilized or underperforming due to its complexity when local businesses take it on internally. In this episode, Laura invites Dan Malloy, Vivial's SEM Product Manager, and Steve Trujillo, Vivial's Senior SEM Strategist to join here in a discussion starting with the basics of paid advertising and their experiences running paid ad campaigns for local businesses across the country in a variety of verticals from home services to retail to B2B. Learn how they believe local businesses can get the most value from paid ads and how they determine in the end what success looks like.

All About Digital Marketing Podcast
Episode 147 - Local Business Marketing with Neel Parekh

All About Digital Marketing Podcast

Play Episode Listen Later Jul 20, 2021 37:33


This week's episode is all about local business marketing. I'm joined by Neel Parekh, Founder & CEO at MaidThis Franchise, a business that helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings. Neel is now on a mission to help others achieve running a fully remote local business.Remote working has become more popular now than ever with businesses adapting to a more efficient way of working even in a local environment. As most businesses are now online, having an understanding of digital marketing is essential.Knowing the basic marketing principles for SEO, email marketing, Google Adwords and landing pages will give you an edge over your competitors, as they might not necessarily be using these features.We go on to speak about the importance of having a Google My Business Page as this means you can appear on page one of Google, without having to battle for organic results, through SERP features. Another big aspect is the reviews section. People are always looking for social proof. By adding these reviews to your website, you help to paint a better picture about your business. You should always be responding to these reviews no matter how good or bad they are as this shows a human element.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Smart AF
Ep. 106 The Holy Grail of Local Business Marketing

Smart AF

Play Episode Listen Later Jul 15, 2021 23:14


By now you've grasped the power of digital marketing for getting in front of more potential customers, but are you actually using it to your full advantage. Or are all your marketing eggs in the WRONG basket? In this episode, Torie Mathis and her cohost Sean go over the one place too many business owners are overlooking online as they spend too much time and effort in the wrong place. Find out how you're missing out on hundreds if not thousands of new eyes on your business every month for free. 

UBC News World
Crucial Constructs Launches New Local Business Marketing SEO Strategy Guide

UBC News World

Play Episode Listen Later Jun 7, 2021 1:57


Are you ready to take your business to the next level? This guide is for you! Learn all about the Crucial Constructs Academy and how it can elevate your marketing campaign at: https://crucialconstructs.com/how-to-get-customers-local-business-marketing (https://crucialconstructs.com/how-to-get-customers-local-business-marketing)

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
Local Marketing – Part 1: What Is Local Business Marketing?

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Play Episode Listen Later May 31, 2021 20:23


May 31, 2021, by Lisa Thorstenson The world is starting to open its doors again. Are you ready for the masses? Congratulations to you if you boosted your digital presence to keep your business surviving and hopefully thriving during this pandemic. We know the last 12 to 18 months have been challenging. But thankfully, we are starting to see normalcy trickling back into society. Even though it's a slow process for some, planning your local business marketing strategy now will propel you ahead of the competition and set you up for significant gains. That's why we're tackling this topic now—to give you a heads-up on the massive potential if you time your strategy right and take action. By following along, you'll learn what local business marketing is, what benefits it offers, and how to use it to attract customers. First, we're going to address a couple of key questions for business owners like you: What is local business marketing? Why is it so important to understand as we transition back into normalcy? If you want to come back with a bang and set your business up for success, you're in the right place. So, let's get started! What Is Local Business Marketing?

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Spa Pool Marketing Success
SPMS Podcast 28 - Learning from the Past, Building for the Future with Megan Kendrick from Spa Retailer

Spa Pool Marketing Success

Play Episode Listen Later May 6, 2021 49:19


No matter how good or bad you were at marketing and promoting your pool and spa business in 2020, most of the dealers and manufacturers listening to this podcast probably had a significant increase in sales in 2020 and are forecasting a pretty good 2021.  So even though in today’s podcast we’re going to talk about the pandemic, it’s going to be more in the context of why some dealers were more prepared and faster to adapt to the changing retail landscape and do so more efficiently and with less stress.   In addition, we’re going to discuss what manufacturers did to help their dealers adapt and succeed and what they should be doing now to build their brand and increase market share. Then we’ll talk about what dealers and manufactures should be doing now to prepare when the hot tub buying “feeding frenzy” eventually settles down. Questions for Dave1 - Why were some dealers more successful during the pandemic?2 - How critical a role did systems and automation play for successful dealers in 2020?3 - You mentioned more and better communication options for consumers – what do you mean by that?4 - What do you think pool and spa buyers expect now from dealers?5 - How and where should dealers be marketing and advertising their business now?Questions for Megan1 - What did Spa Retailer do in 2020 to help their subscribers adapt and grow?2 - What were dealers asking for most from you?3 - Since manufacturers aren’t looking for new dealers, what messages is it important for them to put out right now?4 - What manufacturer(s) do a good job of communicating with the industry? 5 - What are some ways manufacturers can use this time to gain market share, even if they can’t ramp up capacity right now?6 - What struggles are dealers telling you they’re having right now?Dave Carleton https://SpaPoolMarketingSuccess.com

learning retailer spms local business marketing
Matt Peet Marketing Podcast
Ep 11: Local Business Marketing with Allie Bloyd! *A 2 Comma Club Award Winner!

Matt Peet Marketing Podcast

Play Episode Listen Later Apr 21, 2021 69:38


Welcome to Episode 12 of the Matt Peet Marketing Podcast! In this episode, Allie Bloyd and I discuss Local Business Marketing. So if you want to know how to grow location dependent business tune in now! About Allie Allie's degree is in graphic arts & Marketing. She was the marketing director for a Home Remodeling retail chain for 7-8 years and won a Clickfunnels 2 Comma Club Award for the sales funnel she created. She was recently featured in Forbes and has been a guest educator at Social media marketing world 2X and Digital Marketer. She has always had an entrepreneurial personality and drive which lead to "Allie Bloyd Media" almost 2 years ago. She focuses on local business owners and Local Marketing Mastery, her 12-month hands-on & live implementation training program. She feels very passionate about the success of all businesses but particularly local businesses and the specific struggles they share. Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on Local Business marketing, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Matt Peet Marketing Podcast!" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Thanks for listening & Watching! Join Allie's ad challenge at https://alliebloydmedia.com/ad-challenge

Drop The Mic
058 | Local Business Marketing That Works - with Dennis Yu

Drop The Mic

Play Episode Listen Later Mar 9, 2021 50:02


Looking to start a new business? In today's episode, Dennis Yu reaches out to aspiring entrepreneurs and local business owners who want to learn the best ways to market their business and build client relations. Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. He is also Chief Technical Officer of ChiroRevenue, a digital marketing company that helps chiropractors with their online marketing efforts, connecting with clients and managing their content. As an internationally recognized lecturer in Facebook Marketing, Dennis has spoken over 730 times in 17 countries, spanning 5 continents! Dennis's personal mission centers around helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. Mentioned in This Episode Blitz Metrics ChiroRevenue Dollar A Day Strategy What you will learn: The dollar-a-day strategy (4:46) Ranking in the local 3-pack The value of Google My Business (GMB) Building relationships to increase engagement How to use Facebook and Google hand-in-hand (10:49) Social - a content creation vehicle 3 separate worlds - search, social, and messaging Creating a GMB without having a website (21:01) Content is what counts Is Facebook the ideal platform for local small businesses? (28:23) Content production > content distribution Focusing on the niche to create trust (31:54) Putting agencies under well-known industry representatives Making sure ROI is clear Dennis Mentality - Quotes From the Show “If you're serving businesses in your city, you need to be known in your city” “You know what's more important than networking? Delivering the result” “What matters is making it so that the money they're spending is an investment”

Spa Pool Marketing Success
SPMS Podcast 27 – Step 9 - Referral Marketing

Spa Pool Marketing Success

Play Episode Listen Later Feb 23, 2021 13:34


Most dealers know they should do more to get more referrals; they just don’t have time to do it. In other words, it’s common knowledge, not common practice. By creating a referral marketing system, valuable, money making referrals will happen in a more systematic, reliable and predictable way. In this podcast, I discuss the huge difference between Word-of-mouth vs. a referral marketing system Want to improve customer service and get more referrals? Here are a few lists I’ve put together that might help:· The 12-point customer complaint checklist· 11 things you can do to really make a difference· 9 great customer service ideas Dave Carleton https://SpaPoolMarketingSuccess.com

referral marketing spms local business marketing
Casual Fridays Podcast
The State of Local Business Marketing on Clubhouse, TikTok and Reels

Casual Fridays Podcast

Play Episode Listen Later Feb 16, 2021 50:56


In this episode, Bruce Irving from Smart Pizza Marketing joins Tyler to talk about the impact of apps like Clubhouse, TikTok, and Instagram Reels for local businesses. Tyler and Bruce share their thoughts on Clubhouse, talk about content strategy with TikTok, and social media in general, and much more. Plus, Bruce sticks around to answer listener questions with Tyler.  Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM.  The Casual Fridays Podcast is sponsored by Tack. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands. Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

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Spa Pool Marketing Success
SPMS Podcast 26 – Step 8 – Testing and Tracking Your Internet Marketing

Spa Pool Marketing Success

Play Episode Listen Later Feb 16, 2021 9:32


Most dealers make the mistake of thinking that once they build a new website, deploy a new AdWords campaign, start sending out a newsletter or start posting to Facebook, that they’re done with that part of their business. Nothing could be further from the truth!Consumer preferences change, competitors get smarter and search engines like Google get “smarter” in terms of the results they provide their users.There are many different things you can change, update or modify to generate more traffic, clicks and leads. Some are related and cross over into other areas like website copy, headlines and keyword placement. Others like Facebook ads and AdWords are similar but require different strategies. You’ll learn test you can run on your website, on-site SEO & content, e-mail marketing, AdWords, social media and much more. Dave Carleton https://SpaPoolMarketingSuccess.com

Marketing Solutions for Local Businesses
Episode #1 - How Local Business Marketing Solutions was born

Marketing Solutions for Local Businesses

Play Episode Listen Later Feb 22, 2020 19:41


The story of how Local Business Marketing Solutions came to fruition. Download a free copy of 7 Steps to Recession-Proofing Your Business here

marketing solutions local business marketing
Sweat Equity Podcast® Law Smith + Eric Readinger
Small/Local Business Marketing, Advertising and Promoting

Sweat Equity Podcast® Law Smith + Eric Readinger

Play Episode Listen Later Dec 8, 2015 54:46


"We Are What We Repeatedly Do. Excellence, Then, Is Not An Act, But A Habit" Caleb and Law hook you up with the Dos and Donts of small and local business marketing, advertising and promoting with easy tactics like looking back at marketing results, how the marketing funnel works, trial and error is a good thing, try Facebook Ads for $5.00, signage, chalkboard signs, befriend other local businesses, be the mayor of your city strategy, social media strategies, online ads, capturing customer reviews, organic soaps, mailing lists, flyers, marketing results, call to action, David Alexander Jewelers, Incentivize Customers, target markets

Sweat Equity Podcast® Law Smith + Eric Readinger
Realistic Local Business Marketing Advice

Sweat Equity Podcast® Law Smith + Eric Readinger

Play Episode Listen Later Dec 8, 2015 54:46


Look back at your marketing results Marketing Funnel Trial and Error Try Facebook Ads for $5     Offline Tactics Signage Chalkboard Befriend other local  Be the mayor of your city  Online Tactics Social media strategy Online advertising Customer Reviews

realistic marketing advice local business marketing