Mobile Marketing Waves

Hosting Paul Longhenry, the SVP of Strategy at Tapjoy, the podcast answers the following: What are the best practices that can help marketers maximize the potential of rewarded advertising - finding the best balance between quantity and quality Why robust measurement and analytics is a must-have component when running incentivized How rewarded video ads are shaping up to be the next big thing      

Mobile video advertising is red hot, driving growth of the advertising market as a whole. What makes it so popular? How can you make the most of a mobile video ad campaign? On this edition of Mobile Marketing Waves, we answer these questions and more with the help of Colin Behr who is the VP of Biz Dev at Vungle - one of the leading mobile video ad networks.  Enjoy the broadcast!   

The fiercely competitive travel space has a new battleground - the app environment. Offering more possibilities but also greater challenges, particularly related to mobile measurement and analytics. In this edition of Mobile Marketing Waves, we spoke with David Yithzaki, the marketing director at Last Minute Travel. David shared some great insights on campaign optimization, while suggesting which in-app events to measure, and what it takes in general to maintain a successful travel app. 

The traditional mad men style agency is a thing of the past. Today, there are (or should be) math men. Gut feelings have their place but agency execs must make mobile-related decisions based on data. Lots of it - especially data on mobile attribution and post install marketing analytics so they can understand which channels, campaigns and creatives are working and which not. For many agencies, this is not an easy leap to make. In this episode of Mobile Marketing Waves, we spoke to Nicolas Rieul who is head of mobile strategy at Dentsu. He provides a fascinating glimpse into the 2015 agency model, and offers some practical advice for agency marketers who want to win on mobile.