Podcasts about Video advertising

Next in Media spoke with Brian Albert, Managing Director, YouTube Media Partnerships & Creative Works, about YouTube's ascent on the TV screen, how the company plans to bring top creators to the table during upfront talks, and whether brands are about to pull back on commitments amidst all this tariff uncertainty.

This seo guides session focuses on audio advertising versus video advertising highlighting the importance of strategic ad placement and targeting over the sheer amount of money spent, emphasizing that research and data analysis are crucial for success.P.S. Vibe's web link

In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies.  They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change. Takeaways Moe Chughtai is a child of immigrants, shaping his worldview. He transitioned from a potential medical career to marketing. MIQ has grown from 200 to 1500 employees in eight years. The importance of personal connections in corporate culture. CTV is becoming a primary platform for marketers. Brands are looking for total video strategies, not just CTV. AI is transforming sales enablement in advertising. Collaboration is key in the evolving ad tech landscape. The advertising industry is experiencing significant maturity. Constant change in advertising keeps professionals engaged. Chapters 00:00 Introduction to Moe Chughtai and MIQ 01:36 Moe's Journey into Advertising 04:01 Transition from Adobe to MIQ 07:36 The Evolution of CTV and Streaming 10:17 Bridging the Gap: Data and Measurement in Advertising 12:54 Balancing Linear and CTV Strategies 15:05 Future Trends in Streaming and AI 20:58 The Excitement of the AdTech Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

Next in Media spoke with David Kostman, CEO of Teads (formerly Outbrain) about the company's plans to bring together performance advertising, web video and TV, and move beyond its reputation as haven for 'cheap' ads.  Kostman also talked about how publishers are preparing for more AI-driven search and content discovery, and whether brands are as invested as they should be in news and the open web.Takeaways:Outbrain & Teads: A Game-Changing Merger for the Open InternetThe Outbrain-Teads merger creates a $1.7 billion ad powerhouse, merging native performance and premium video advertising to serve brands across the entire marketing funnel.The Power of Controlled Real Estate & First-Party DataUnlike traditional ad networks, Teeds secures exclusive publisher inventory, ensuring premium ad placement without competing in an auction model.AI & The Future of Digital Advertising OptimizationTeeds is integrating AI-driven predictive analytics for automated media buying and ad optimization, enhancing real-time targeting.CTV Advertising & The Evolution of Small Business ReachTeeds is making a strong push into Connected TV (CTV), with exclusive placements on OEM home screens like LG and Hisense.AI, Content Discovery & The Fight for Quality JournalismWith the rise of AI-generated content, premium publishers are at risk. Teeds is doubling down on supporting quality journalism, ensuring trusted news sites get premium monetization opportunities.

In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at Connatix, we explore her path in the ad tech industry, examine what Connatix's recent merger with JWP (JW Player) means for the video and technology space, and discuss key topics such as adtech fundamentals, AI-powered content discovery, and the importance of community.Jenn shares insights on finding happiness in a fast-paced work environment and the challenges and opportunities that lie ahead in the advertising space. Takeaways The merger of Connatix and JW Player is a significant development in the ad tech industry. Jenn Chen's journey from banking to ad tech highlights the diverse paths into the industry. Understanding the fundamentals of ad tech is crucial for success as a revenue leader. The community in the ad tech space is supportive and collaborative. AI is transforming content discovery but also presents challenges for traditional publishing. The future of advertising lies in contextual and creative data strategies. Mergers and acquisitions are a constant in the ad tech landscape. Finding joy in work is essential, even in a fast-paced environment. The evolution of video technology is reshaping advertising strategies. Change is the only constant in the ad tech industry. Chapters 00:00 Introduction to the Ad Tech Landscape 02:14 Jenn Chen's Journey in Ad Tech 06:51 The Merger of Connatix and JW Player 10:28 Understanding the Ad Tech Ecosystem 12:46 The Evolution of Video Technology 15:51 Future Opportunities in Advertising 19:29 The Role of AI in Content Discovery 23:27 Community and Longevity in Ad Tech 27:17 Finding Happiness in a Fast-Paced Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

Blockgraph CEO Jason Manningham talked about the TV joint venture is courting local and small advertisers by promising them an easy way to do targeted ads on streaming.Sponsored By Moloco & EpsilonTakeaways:• Blockgraph's Mission: The company provides a privacy-focused collaboration platform and household identity framework, enabling advanced video strategies for around 50 clients in the U.S.• Addressing Industry Fragmentation: As the video industry has grown more fragmented, especially with the rise of streaming, Blockgraph aims to offer a consistent approach to integrating first-party data across various video platforms.• Data-Driven TV: Blockgraph's goal is to centralize the way brands use data for Connected TV (CTV) advertising, making it more seamless for advertisers across different platforms.• Capabilities: Blockgraph's collaborative framework allows the use of first-party data for targeting and measurement across the entire video ecosystem, benefiting both large and small advertisers.• Challenges with Streaming and Privacy: One of the issues Blockgraph addresses is signal loss in the open web, which makes it harder to measure advertising performance effectively compared to TV.• Future Vision: Blockgraph aims to grow its customer base from 50 to 500 clients, with the goal of making CTV more effective and driving ROI for advertisers.Guest: Jason ManninghamHost: Mike ShieldsSponsor: Moloco & EpsilonProducer: FEL Creative  

Julian Timings from Autron.ai discusses if old Amazon PPC strategies still work in 2024, how video advertising is still profitable, and whether off-Amazon advertising is still worth it. He shares some of the trends that he's seeing in Autron about optimizing campaigns, the average TACOs, and how Autron works to provide PPC management to those without budget, time or expertise. The Big Takeaways of Today's Episode Amazon ad costs have been increasing significantly. Video advertising can be a great ROI for sellers, especially if the creative aspect is locked down. Off-Amazon advertising isn't very profitable - the general trend is that after some time, it isn't worth it. TACoS between 10-15% is more of an exception than a rule. PPC influences organic rankings somewhat because Amazon rewards sales velocity. Episode Timestamps 00:00 - Introduction to E-commerce and PPC Strategies 01:58 - Julian's Background and How He Transitioned to Amazon 03:21 - Emerging Trends in Amazon PPC 04:41 - The Importance of Video Advertising 06:58 - Off-Amazon Advertising Insights 09:47 - Identifying New Sales Opportunities for Growth 11:30 - Optimizing Campaign Goals with Autron 13:29 - Campaign Structure and Management Strategies 16:48 - Long-Tail Keywords and Campaign Optimization 18:33 - Targeting Strategies and Keyword Management 19:54 - Understanding TACOS and Profitability 21:47 - The Influence of Advertising on Organic Rankings 23:10 - Autron's Unique Approach to PPC Management 25:58 - Future of AI in Advertising 27:48 - Pricing Model and Customer Alignment 29:11 - Ideal Customer Profile for Autron As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening!

With Cathy Hackl and Lee Kebler on a recording break for the next couple of weeks, we would like to introduce you to another sister podcast. This time, we bring you a hot episode from The Garage. Join your hosts, Dan Massimino and Evan Hovorka, as they talk to Sean Muller, the founder and CEO of iSpot, a company focused on unified measurement for Streaming, TV, and Social Video Effectiveness.Listen in as they talk about the evolution of TV and video advertising. Sean discusses Ispot TV's journey from real-time ad tracking to optimizing video investments across multiple channels. He highlights the industry's shift from linear to connected TV (CTV) and the growing role of ad-supported models and nontraditional networks like YouTube and Amazon. The discussion covers the importance of standardized measurement, the integration of retail media networks, and how AI is transforming advertising strategies. Sean also explains the concept of walled gardens and explores its challenges. He touches on using identity management for precise targeting and personalization and its impact on the ROI of your ad spend.Subscribe now for an engaging and insightful experience!Sean Muller BioSean Muller is the Founder and CEO of iSpot.tv, the leading TV ad measurement solution trusted by hundreds of leading brands, agencies, and networks. Founded in 2012, iSpot was the first company to bring real-time transparency to linear TV advertising and later became the first to commercialize Smart TVs for measurement purposes at scale. iSpot is known for transforming the marketplace by delivering rapid creative assessment, business outcome, and cross-screen TV measurement that networks and brands can use to plan, buy, and optimize TV advertising.Sean has founded or served as a key executive in more than a dozen ventures, including Demand Media, MediaNet Digital, eNom, and The Wedding Tracker. He graduated from the University of Washington and lives in Bellevue, WA, with his wife and two boys.Sean Muller on LinkedIniSpot Website Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we're talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you're here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episode is for you.In this episode:03:18 Ad trends: automation, AI, privacy regulations and opportunities.07:51 The balance between being creative and precise targeting in video formats.14:08 YouTube and Google's development of powerful video platforms.18:54 How the ad industry has simplified their tools for ‘average' users.20:09 How marketers need to adapt to platform changes for increased ad revenue. Resources mentioned in this episode:Google Ads Help Centre https://support.google.com/google-adsFace to face events More about our guests: Cory Henke specialises in the direct-to-consumer advertising space. He is renowned for speaking about YouTube Advertising, Data Visualization, and Media Buying at conferences worldwide. Cory's unique contribution to the industry includes developing and managing a proprietary dashboard and analytics platform, utilized by a select group of agencies and advertisers to enhance their digital advertising strategies. Connect with Cory here: https://variable.mediahttps://twitter.com/coryhenke/https://www.linkedin.com/in/coryhenke/ Jyll is a Google Ads coach and marketing instructor servicing some of the world's largest advertisers, including Fortune500 companies and Google! She runs several successful learning programmes and boasts a 60K+ following on TikTok, bringing her "insider" expertise to the masses. Connect with Jyll here: https://www.linkedin.com/in/jyllsaskingales/https://jyll.mykajabi.com/newsletter-sign-up To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

TAKEAWAYSIntroduction of betting on video games at Dave and BustersBudweiser's use of songs mentioning the brand for targeted ads on SpotifyLiquid IV's brand refreshMicrosoft's new AI modelTikTok's lawsuit against the US governmentSpotify's move into video advertisingChanging priorities of millennial and Gen Z consumers in influencer marketingSkepticism about Microsoft's new AI modelImplications of TikTok's lawsuit against the US governmentChanging priorities of younger consumers in influencer marketingTIMESTAMPSInfluence and Celebrity Endorsement (00:22:15) Discussion on the influence of celebrities and influencers on consumer behavior.Impact of Influencer Marketing (00:23:59) Exploring the reasons behind influencer marketing and its impact on consumer behavior.Events in Miami and Upcoming Episode (00:25:50) Brief conversation about recent events in Miami and a teaser for the upcoming episode with Gary Vee.Conclusion and Closing Remarks (00:27:57) Final thoughts and preview of the upcoming episode with Gary Vee.Acknowledgment and Closing (00:28:25) Closing remarks and acknowledgment of the podcast production. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode we host Brenton Thomas, Founder of Twibi, in a conversation about effective digital marketing strategies for restaurants. Brenton advises starting with Google and Facebook ads due to their high return potential and suggests focusing on conversion tracking and consistent messaging across platforms. He recommends search campaigns and performance max campaigns for targeting high-intent customers and emphasizes the importance of optimizing Google My Business for local SEO. Brenton also touches on the value of high-quality photography and the challenges of adapting to algorithm changes, offering practical tips for small restaurants, including... - Recommendations for channel usage and budget allocation, emphasizing Google ads and Facebook ads - Importance of setting up conversion tracking on Facebook for ad optimization - Utilizing Google ads, including search campaigns and performance max campaigns - Emphasizing the significance of optimizing Google My Business profiles and local SEO - Incorporating short-form videos into performance max campaigns and focusing on lifestyle in video content - Value of portraying the dining experience through images and high-quality photography - Challenges of keeping up with evolving algorithms and privacy policies Timestamps and other highlights from the episode include: Digital Marketing Overview (00:00:32) Brenton gives an overview of Twibi's digital marketing services, including Google ads, Facebook ads, Instagram, and email marketing. Channel Recommendations (00:01:35) Brenton recommends Google ads and Facebook ads for restaurants, advises against using Twitter and TikTok, and suggests split testing between Google and Facebook ads. Facebook Advertising (00:02:33) Discussion on setting up conversion tracking on Facebook and optimizing for specific events like purchases and email collections. Google Ads Strategy (00:05:54) Brenton explains the importance of starting with a search campaign and utilizing performance max campaigns for Google properties. Local SEO and Business Citations (00:08:16) The importance of optimizing Google My Business profiles and utilizing local business citations for better visibility. Video Advertising (00:10:02) Brenton discusses the inclusion of video in performance max campaigns and its effectiveness in advertising. Content Creation for Restaurants (00:11:07) Tips on creating content that showcases the experience and lifestyle around the restaurant, rather than just the food. Keeping Up with Changes (00:12:44) Discussion on how to stay informed about algorithm changes in digital marketing, including utilizing email updates and working with agencies. Digital Marketing Tips (00:14:23) Brenton recommends starting with Facebook advertising and shares technical tips for tracking attribution in Google Analytics. Episode Host: Jaime Oikle - Episode Guest: Brenton Thomas Be sure to check out the episode... Find out more at https://www.twibiagency.com & https://www.runningrestaurants.com.

In this episode of The Brand Called You, Navkiran Brar talks about video content creation for brands and digital advertising. Navkiran covers leveraging AI for advertising, the shift from TV to digital video, and the rise of short-form video content. She further talks about balancing creativity and performance in ads, the importance of data and testing different video elements, and ethical considerations around inclusive casting. She shares her vision for Estoot's future growth into new markets and advice for brands on embracing video advertising. About Navkiran Brar Navkiran Brar is the Founder & CEO of Estoot, An ad agency specializing in video content creation for brands. She earlier had founded Offroads India, which is a travel company. Navikiran is an Advisory Board Member at NYSSCP. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

MrBeast, the YouTube sensation, recently uploaded a video directly to X, Elon Musk's social media platform. This marked a significant move since MrBeast is primarily known for his YouTube presence. However, this upload has sparked controversy as users of X report that MrBeast's video is appearing in their feeds as an unlabeled ad multiple times a day. This episode will unravel the layers of this issue and its implications for the platform and digital advertising norms. https://clubelon.supercast.com

Constraints can benefit our creative work in big ways. By setting limitations on factors like time, budget, scope, and audience, we can enhance our focus, foster creativity, and increase efficiency.In the episode, you will learn three key lessons:The power of narrowing scope: Constraints help prevent projects from exceeding time or budget limits. They force us to prioritise and focus on what truly matters, resulting in more effective and efficient work.Embracing creativity within limitations: Constraints encourage us to think outside the box and find innovative solutions. By working with the resources and tools available to us, we can push the boundaries of what we believe is possible and create exceptional outcomes.The importance of adaptability: Working with constraints trains us to be adaptable and flexible. It teaches us to think creatively and find alternative approaches when faced with limitations, ultimately making us more resilient and versatile in our creative endeavors.By understanding the benefits of setting limitations and exploring different types of constraints, you'll be equipped with practical strategies to enhance your creative process and deliver outstanding results. So, join us and discover how embracing constraints can unlock your creative potential.LinksDoes Production Quality Matter in Video Advertising? A Wistia Report Connect with Mark

In today's business landscape, the demand for remote assistance is rising. If you're a small business owner, you've likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team.We offer both at Jennie Lyon Digital Marketing & Virtual Assistant Services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ significantly in their areas of expertise, the tasks they handle, and their overall impact on a business.Today, let's dive deep into the distinctions between these two valuable roles to help you make informed decisions when seeking remote support. Whether you require general administrative assistance or specialized digital marketing expertise, understanding the differences between a virtual assistant and a virtual digital marketing team is crucial for optimizing your business operations.This week, Jennie talks about: Content Overview

Shane and Kaitlin talk about the book "Video Marketing" by John Mowat. They talk about the 7 things you always have to ask when you are going into video marketing.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

The 2023 holiday season is here, and video ads are everywhere! But what trends are we seeing in the marketplace you should keep in mind when developing your video ad strategy? We discuss those in episode 60. Looking for more tips or how we can help your video ad strategy? Contact us at info@morevisibility.com. 

This week on The Ad Project, hosts Joe Shelerud and Keith O'Brien discuss the dynamic world of Amazon e-commerce and advertising. Keith, an Amazon expert with nine years of experience, shares insights into the platform's evolution and the increasing significance of video advertising.The conversation covers Keith's background and journey within the Amazon ecosystem, from driving product reviews to founding his own agency. They reminisce about earlier strategies and set the stage for exploring the power of video advertising.The heart of the discussion revolves around the growing role of video ads on Amazon. Joe and Keith discuss the visual shift in e-commerce and the challenges and opportunities of incorporating video into campaigns.They emphasize the importance of capturing viewers' attention within seconds and share creative tips for impactful video content.The conversation transitions to Amazon's Brand Store, highlighting its competition-free space for showcasing products and engaging with customers. Joe and Keith underscore the role of Brand Stores in boosting average order values and enhancing the brand experience.Finally, they share key takeaways from the recent Amazon Accelerate conference, discussing advancements in advertising tools and Amazon's commitment to supporting sellers.

In episode 112 of the IPSERIES podcast, we talk to Tomisin Olumuyiwa General Counsel, LG Electronics her role and responsibilities in advertising and marketing law. She shares her insights and experiences on how to deal with the legal issues and risks that arise from creating, distributing, and monetizing video content online. She also gives us some tips and best practices on how to protect your brand, your audience, and your business from potential lawsuits and regulatory actions. Whether you are a video creator, a marketer, an advertiser, or a consumer, this podcast will help you understand the legal aspects of video advertising and marketing in the digital age. If you enjoyed this podcast, please subscribe, rate, review, and share it with your friends. You can also send us your feedback or suggestions for future topics at ipseriesinfo@gmail.com. Thank you for listening and stay tuned for more episodes on intellectual property.. Tomisin Olumuyiwa | General Counsel | LG Electronics LinkedIn: ================================= IPSERIES PODCAST - Facebook: https://web.facebook.com/groups/836484013662125/ - Instagram: ⁠Instagram⁠ - Email: ipseriesinfo@gmail.com ================================= SOCIAL MEDIA BY: Rita Anwiri Chindah ================================= LOGO DESIGN BY: Rita Anwiri Chindah ⁠ipseries_with_reedah | Twitter, Instagram, Facebook | https://linktr.ee/ipseries_with_reedah?subscribe --- Send in a voice message: https://podcasters.spotify.com/pod/show/rita-chindah/message Support this podcast: https://podcasters.spotify.com/pod/show/rita-chindah/support

Welcome to Digital Marketing Domination, the go-to podcast for digital marketers. Hosted by industry expert Jamil Zabaneh, this captivating show delves into the dynamic world of digital marketing. Tune in to insightful episodes featuring in-depth discussions with leading experts, offering exclusive strategies and trends that empower you to conquer the digital landscape. From Paid Search, Display, Social and Video Advertising as well as SEO, Content Creation, Branding and more, we'll unlock the secrets to thriving in today's competitive market. Join us as we decode the art of marketing, accelerate your business, and embark on a journey of digital marketing domination. Brought to you by J&L Marketing.

This episode offers a deep dive into the murky waters of ad fraud detailing the allegations against YouTube. Dr. Fou, an expert in ad fraud joins me as we head straight into the eye of the storm, exploring the latest report alleging Google's TrueView ads appear muted and on autoplay on third-party websites. Discover how these misrepresentations are impacting advertisers' trust, why YouTube's reply to the allegations ignored the issues, and what this could mean for YouTube's revenue.We also detail challenges in the overall video advertising industry when it comes to detecting ad fraud, why advertisers don't have much incentive to fix it, the lack of clear measurement, methodology, and transparency in reporting and the impact of AI on the market. If you're interested in understanding the complexities of ad fraud in the online video advertising market and the challenges and trust issues that plague the industry, or if you're an advertiser wanting to ensure your campaigns are not misrepresented, this is an episode you won't want to miss. Research report and data from Adalytics: https://adalytics.io/blog/invalid-google-video-partner-trueview-adsGoogle's reply to the data: https://blog.google/products/ads-commerce/transparency-and-brand-safety-on-google-video-partners/

Writing, Audio, Music, Photography, Video - Adverting Vs Marketing www.Kinyo.org --- Send in a voice message: https://podcasters.spotify.com/pod/show/kinyohq/message

Navigating the changing landscape of video advertising, adapting to a future with AI, and understanding the removal of third-party cookies with Paul Bannister ----- Welcome to episode 410 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive. AI, Third-Party Cookies, and Changes in Video Advertising Standards If it feels like the last few years have come with a lot of changes in the online world, that's because there have been tons of changes. We're talking ChatGPT and AI, the removal of third-party cookies, the rapid growth of video, and more. Luckily, our guest on the podcast today is just the person to break down these big changes and explain how it all relates to content creators. Bjork is chatting with Paul Bannister, the CSO and co-founder of Raptive (formerly AdThrive and CafeMedia) about all of these buzzy topics. Whether you're hoping to qualify for Raptive in the future, are already a Raptive creator, or are just curious about all of the tech news in the online space, this is a really informative listen! In this episode, you'll learn: More about the beginning of Paul's career founding Online Gaming Review in 1995. How he approaches big changes in the online space. What third-party cookies are, how they relate to digital advertising, and what you need to know about the removal of third-party cookies from Google. What's next for advertisers after the removal of third-party cookies. How ChatGPT and AI are changing the world of content creation. How the transition from UA to GA4 will change Raptive's eligibility criteria. About why he believes “video is the future” and how the advertising space is changing to reflect that. The difference between in-stream, out-stream, and accompanying content video ads. More about the new standards for video advertising. How Raptive is evolving to help content creators diversify their income streams. Resources: Paul's previous episodes on The Food Blogger Pro Podcast here and here Raptive formerly known as AdThrive and CafeMedia Dotdash Meredith ChatGPT Pinch of Yum's 20 Minute Healthy Chicken Parmesan Bard Nothing Gold Can Stay by Robert Frost Raptive's Eligibility Criteria 363: What Bloggers Need to Know About Google Analytics 4 with Alison Bechdol Google Analytics Course on Food Blogger Pro IAB Tech Lab Raptive Blog Follow Paul on Twitter Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Duett. Learn how the Duet team can leverage your email list for ever more site traffic at duett.co/foodbloggerpro.  If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have a chat about how the market is developing, how both buyers and sellers can be confident in trading and what industry standards will help with an effective & efficient market. In this episode we are joined by Shani Kugenthiran, Digital Advertising Strategy & Product Director, Paramount ANZ and Rob Hazan, Senior Director Product, Index Exchange. See omnystudio.com/listener for privacy information.

Billy Gene Shaw is a renowned marketing expert who has helped countless businesses achieve success through his innovative strategies and unique approach. In this episode, he shares his expertise and insights on how to sell products and services online, including tips on crafting effective sales copy, video scripts and compelling visuals that move audiences to buy.  Through our conversation, Allie and Billy Gene explore a range of topics related to internet marketing, including the importance of storytelling, the power of video marketing, and the value of building strong relationships with your audience. Whether you're a seasoned marketer or just starting out, this episode is sure to provide valuable insights and actionable advice to help you take your online sales to the next level. So if you're ready to learn from one of the best in the business, tune in to this episode and join me for this insightful conversation with Billy Gene Shaw of Billy Gene is Marketing. If you want to see how we can work together to help you implement these strategies into your own business? Visit https://alliebloyd.com to schedule a call.  

Lauren Ohlsson is the lead of industry solutions for pharmaceutical and healthcare at VDX.tv, which partners with pharmaceutical marketing teams, healthcare advertisers, and media agencies to create video content that drives engagement with patients and healthcare personnel. They create custom interactive video ad units seen across Connected TVs, desktop computers, and mobile devices and targeted to the desired patients or providers. Using QR codes on CTV and OTT ads allows viewers to scan the code to get additional information quickly. Lauren explains, "One of the specific propositions we add is that we focus on CTV and then extend that reach to the household after that. It's a unique way to start these conversations around the household because often there are caretakers, family members, and a lot of people involved in medical decisions, so that's one of the facets of what VDX.tv can do." "We can do everything by targeting medical professionals by their NPI numbers. So if there's a specific chart list of doctors or medical professionals to reach, we can help do that. And then, we can target by conditions, so whether or not somebody has the probability of potentially having a medical condition, we can also reach them."   "The environment is unique because we can target potential and prospective patients and healthcare providers via CTV. And then, to have the conversation with the household, we're able to follow up on desktops. So if you're engaging in health content, we'll take health.com, for example, you can see our ads, our video ads, in that environment as well, and then the same on a mobile device."  "We know in pharma, the marketing teams are very focused on an omnichannel approach. We have an advantage in that we can reach people on their TVs, and then also on their mobile and desktop devices to make sure that we're distributing appropriate content to the right audiences." #VDXtv #DTCAds #HCPAds #HealthCarePersonnelAds #CTV #OTT #PharmaceuticalAds #HealthcareAds #MobileAds #PatientEngagement VDX.tv  Download the transcript here

Lauren Ohlsson is the lead of industry solutions for pharmaceutical and healthcare at VDX.tv, which partners with pharmaceutical marketing teams, healthcare advertisers, and media agencies to create video content that drives engagement with patients and healthcare personnel. They create custom interactive video ad units seen across Connected TVs, desktop computers, and mobile devices and targeted to the desired patients or providers. Using QR codes on CTV and OTT ads allows viewers to scan the code to get additional information quickly. Lauren explains, "One of the specific propositions we add is that we focus on CTV and then extend that reach to the household after that. It's a unique way to start these conversations around the household because often there are caretakers, family members, and a lot of people involved in medical decisions, so that's one of the facets of what VDX.tv can do." "We can do everything by targeting medical professionals by their NPI numbers. So if there's a specific chart list of doctors or medical professionals to reach, we can help do that. And then, we can target by conditions, so whether or not somebody has the probability of potentially having a medical condition, we can also reach them."   "The environment is unique because we can target potential and prospective patients and healthcare providers via CTV. And then, to have the conversation with the household, we're able to follow up on desktops. So if you're engaging in health content, we'll take health.com, for example, you can see our ads, our video ads, in that environment as well, and then the same on a mobile device."  "We know in pharma, the marketing teams are very focused on an omnichannel approach. We have an advantage in that we can reach people on their TVs, and then also on their mobile and desktop devices to make sure that we're distributing appropriate content to the right audiences." #VDXtv #DTCAds #HCPAds #HealthCarePersonnelAds #CTV #OTT #PharmaceuticalAds #HealthcareAds #MobileAds #PatientEngagement VDX.tv  Listen to the podcast here

In today's business world, it is not enough to just have a great product. We also need great marketing strategies. With so much competition out there, you must do the most creative marketing strategies not just to attract potential customers but also to get long-term trust and loyalty for your brand and generate more sales as you grow.   In this episode, Arti Sharma takes a deep dive into the 5 inbound strategies for manufacturing organizations. They've found these techniques to be staples in attracting, engaging, and creating delightful experiences for their audience.    Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE   5 Inbound Strategies for Manufacturing Companies:   Website Design. A website is an efficient and very important part of doing business today. A good website can leave a positive impression on your visitors.   Content Marketing. It is becoming more important to produce higher-quality content that engages customers and establishes that trust.    How to improve your blogging and content marketing strategies: Produce high-quality relevant content for your audience.  Make sure that your content is well-written and easy to read. Break your content down through videos and images. Educate your audience through a variety of different content. Share your content on social media platforms for wider exposure.   Search Engine Optimization. SEO is a very important concept and search intent in SEO should not be missed.   Video Advertising and Marketing. Use videos to market and promote your brand. These can educate customers about your company, your product, and your services. It's a great way to connect with your target audience and generate more sales for your business.   Paid Advertising. Reaching your audience quickly with some targeted and strategic paid advertising techniques will drive the right visitors to your site. SEO and paid advertising, when done in tandem, can perform at a higher level.     If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube! iTunes: http://ow.ly/Ihl350xDn8M Google Play: http://ow.ly/sPag50xDn8T Spotify: http://ow.ly/bt0g50xDn8Q Our Podcast Portal: http://ow.ly/ogQK50xDn8S

This week we highlight some of the layoffs across the industry (Vimeo, Amazon, Kaltura, Amdocs, JWP) and why getting to positive cash flow for vendors is and should be the number one goal in 2023. We also detail the latest ARPU numbers from OTT services and some TV news from CES, with Roku announcing the first-ever smart TV designed and built by Roku and a still unnamed partner. Finally, we discuss the extremely fragmented landscape for video advertising metrics, the news of Nielsen ONE and how every major media company has struck deals with measurement firms like VideoAmp, EDO, Comscore, and iSpot to replace or supplement Nielsen. Companies and services mentioned: Vimeo, Kaltura, JPW, Amazon, Netflix, Disney, Nielsen, Videoamp, Amdocs, Transmit Live, Warner Bros. Discovery, Roku, Samsung, Google TV, EDO, Comscore, iSpot.Questions or feedback? Contact: dan@danrayburn.com

Our guest is Kevin Anson. Kevin is Mr. Video. Kevin is an expert on video advertising. In this episode, we talk about: 1)    Kevin's thoughts about the power of video ads 2)    How to get the most out of video ads 3)    And, Kevin's tip for personal growth Kevin shares a bunch on effective video advertising. Let's talk with him now… Important Links: Show Notes with Links Mentioned: https://thinktyler.com/podcast_episode/video-advertising-kevin-anson/ My Links: https://linktr.ee/thinktyler Website: https://thinktyler.com/ Podcast: ThinkBusinesswithTyler.com Host: Tyler Martin Business Coach Linkedin Instagram YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Johnson, who is vice president of account planning at VDX.tv, joins the show to talk about the role of connected TV in automotive, the changing landscape of video advertising, how that applies to automotive and much more.

If you are in need of creative advertising content for your business, Loaded Pixel (+1-267-519-2387) has you covered with its high-definition video content. For a sample of their great work, visit https://www.loadedpixelcreative.com (https://www.loadedpixelcreative.com)

Video is essential to your marketing and sales processes. It's a great way to reach your target market and build rapport with your clients by showing off your personality through video.But here's the thing, if you want to use video for sales, then you've got to make it about the customer, not about you.In this episode, I'll show you how to customize your video for sales processes in as simple a way as possible so that you can use video as means of content marketing, rather than just another tool for lead generation and sales.VIDEO SUPPLY is the best video production service for online brands and agencies to make it easy to create high-performing video anywhere in the world, while building enthusiastic demand for your mission, products and services.

In this episode we discuss CTV audiences, addressability and maximising reach. We are also going to find out how a collaborative partnership of a media, tech and a brand can deliver results. We are joined by Yasmin Sanders (Samba TV), Namita Joseph (Streamotion), Tim Purss (Pubmatic) and Cassandra Tan (Adobe).See omnystudio.com/listener for privacy information.

Tremor Video's VP of Sales, Sarineh Croft and VP of Creative Solutions, Gabriela Maestre, join CTA to discuss Tremor Video – one of the leading and most innovative video advertising companies in North America. They discuss how they're pushing the boundaries of video marketing, their unique approach for understanding client needs and user journeys, and a glimpse at the proprietary methods they've developed to captivate more audiences.

Join me as I sit down with Jason Jones from PREMION and talk about the current state of advertising for auto dealers who want to be present on streaming media. With so much confusion surrounding video advertising, this is one podcast that you don't want to miss before we all head out to DMSC in May.  This is another podcast in our Road to DMSC series.

Much like the laws of physics, video ads are all subject to a handful of immutable laws. In our experience, all successful video ads have followed these laws. Break any one of them, and you set yourself up for failure.The 7 immutable laws of video adsYou can't edit a bad idea to be good. And you can't edit a good idea to be bad. All videos need to have a distribution strategy and a release plan.Subtlety is for amateurs. Video is just a medium for a message. No one will notice the things you notice. The success or failure of your video ad is not based on the production day. It's all what happens on paper beforehand. There are no asterisks or pharmaceutical disclaimers at the end of a spot. People will only judge based on what's on the screen.Learn more about Guy, Hope and Umault at umault.com

Ah, a plain potato. Full of nutrients and yet so boring. In his book Alchemy, Rory Sutherland uses the potato as an analogy for hiring practices: It's better to hire several people with complementary skills instead of one jack of all trades. While reading the book, Guy was struck by how the same analogy applied to B2B marketing videos. Too many B2B brands are still making one video and hoping it will do everything. And they're about as satisfying as a plain baked potato.In this episode of “Death to the Corporate Video,” Guy and Hope break down:The problem with potato videosHow to tell if your B2B marketing videos are potatoesHow to fix them if they are, and how to make sure you don't make potatoes moving forwardLearn more about Guy, Hope and Umault at umault.com

In this week's episode of move. crush. count. host Scott Joseph talks with Matt Wasserlauf of Blockboard to talk about the way video advertising is evolving and what the future of TV ads will be.  Wasserlauf, one of the original disruptors of the TV business, is known as the visionary who revolutionized advertising by enticing television advertisers to invest their marketing dollars online.  In May of 2019, Wasserlauf launched BLOCKBOARD; a new digital distribution platform service that utilizes Blockchain technology to distribute videos. As advertisers continue to shift their attention towards OTT and non-linear television this episode is important to know how and where to spend your video advertising dollars.   

The CTV advertising market in Australia is one of the fastest growing areas of the digital advertising ecosystem. In this podcast we chat to Flaminia Sapori, – National Head of Partnerships & Strategic Investments at Matterkind and Alysha Dino – Senior Director, Business Development for Publica. They discuss the growth in the Australian market, compare the AU market with other international markets, improving ad experiences, how e-commerce can be powered by CTV and much more. See omnystudio.com/listener for privacy information.

BIA forecasts local video will reach $40.5B in 2022. Of the six channels that comprise local video, local TV over-the-air (OTA) is the dominant local video channel with $23.2B.However, the local video advertising market is becoming more competitive with PC or Laptop, Out-of-Home (OOH), and mobile video. While this means the shares of local TV and cable system advertising are eroding, they are still used as part of media advertising mix by many different types of advertisers. In this podcast, BIA's Rick Ducey explains the current situation and anticipated trends for local video. 

In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers?   In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He'd been dismissive of TikTok and is ready to admit it's clearly a huge opportunity. By the end of 2022, online videos will make up 82% of all consumed internet traffic. YouTube and TikTok are channels no serious marketer can ignore.      Listen in for some helpful tips on diversifying your traffic sources and advertising on YouTube and TikTok.   IN THIS EPISODE YOU'LL LEARN: Tips for making your TikTok ad look native to the platform (not like an ad) How YouTube is attempting to replicate TikTok Other trends (like the metaverse) you'll want to get in on sooner than later Why Kasim thinks you need to run every viable channel available to you   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://perpetualtraffic.com/podcast/episode-356-creating-the-perfect-high-converting-tiktok-ad-with-savannah-sanchez/ (Ep. 356: Creating the Perfect High Converting TikTok Ad with Savannah Sanchez) https://perpetualtraffic.com/podcast/episode-358-tv-ads-how-marketers-can-tap-into-a-blue-ocean-with-dan-larkman/ (Ep. 358: TV Ads? How Marketers Can Tap Into a Blue Ocean with Dan Larkman) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.  https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review. Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

This week we discuss how the industry gushes about video advertising growth, without really addressing the problems around personalization, measurement, formats and low CPM rates. We also discuss the growth of AVOD services and question how many can exist when they are offering essentially the same thing — a bundled offering of free networks with a lot of old movies and TV shows and syndicated programming. We also debate which content companies might get acquired in 2022 including Starz, AMC and ViacomCBS.Companies and services mentioned: Tubi, Pluto TV, Starz, AMC Networks, ViacomCBS, TikTok, Noggin, Comcast, Sony Pictures, MLB.TV, Amazon IMDb TV, Roku, Sinclair Broadcast Group, Samsung TV, LG, Amazon, MGM.Executives mentioned: Darren Lepke, Stephen Condon, Yueshi Shen, Andy Beach.Links to articles mentioned:Video Advertising Experiences Got More Annoying and More Frequent in 2021https://www.streamingmediablog.com/2021/12/video-ad-experiences.htmlStreaming wars drive media groups to spend more than $100bn on new contenthttps://www.linkedin.com/posts/danrayburn_streaming-wars-drive-media-groups-to-spend-activity-6882089080708972544-c7D1Ad-Supported Video On Demand Is The TV Disruptor For 2022https://www.linkedin.com/posts/jeremiahmcmillan_ad-supported-video-on-demand-is-the-tv-disruptor-activity-6881641152739733504--dKAQuestions or feedback? Contact us at dan@danrayburn.com

Gordon and Corey keep, oddly, finding themselves in agreement as the two discuss their take on popular 2022 marketing predictions, and the implications on the local level. Maybe it's Gordon's martini and Corey's holiday jolliness, but this topic filled episode is sure to illuminate your curiosities for 2022.

Digital advertising in Australia hit $11.4bn in financial year 2021. In this podcast industry experts James Bayes, General Manager ANZ at The Trade Desk and Juliette Stead, SVP Head of JAPAC at Magnite discuss data and trends from the recently released IAB Australia Online Advertising Expenditure Report See omnystudio.com/listener for privacy information.

Join us as we chat with Tom Breeze. Tom is a leading Video Advertising expert. He's an entrepreneur, speaker, author and founder of Viewability. Today we discuss how you should make videos differently for YouTube than Facebook.

Sarah Wood OBE founded Unruly, which was acquired by News Corp in 2015 for a nine figure sum. Sarah is now the Senior Independent Director at TechNation. We talk about a PANDA strategy for hiring and how teams can ensure diversity of hiring. You can check out Sarah's book, 'stepping up, how to accelerate your leadership potential' at https://steppingupbook.co.uk/ Please do consider sharing this episode on social media we are at @jimmysjobs on Instagram and Twitter and we are on LinkedIn too. Please also consider directly sharing with a friend on WhatsApp who is thinking of a career change, as that is the most likely way that someone will check out the show. Thanks for listening. If you'd like to see more information about the job roles being offered please look at my Twitter @jimmym

Sarah is the co-founder of Unruly, the global video advertising marketplace that was acquired by News Corp in 2015 for a nine figure fee.  Sarah is now the Senior Independent Director at TechNation, a network for ambitious tech entrepreneurs.She is also a best selling author, her book 'stepping up: how to accelerate your leadership potential' which is a must read career handbook for millennials. You can purchase that at - https://steppingupbook.co.uk/Sarah was appointed an OBE for services to technology and innovation and is a judge on the women's prize for fiction. She started her career as a lecturer at University of Sussex and Cambridge.She starts by explaining how the London 7/7 terrorist attacks led to her wanting a change in her career, and that led to her founding Unruly. Sarah also talks about health and energy being the big sectors for growth.Specific roles she talks about include data scientists, software engineers, digital marketeers and international operations teams. She also namechecks, some of the most exciting companies in the latest Technation cohort. Olio - is a mobile app for food-sharing, aiming to reduce food waste. It does this by connecting those with surplus food to those who need or wish to consume such food. It is run by the very impressive Tessa Clarke Florence - is an online marketplace seamlessly connecting independent nurses and carers with the shifts they want.Farewill - is making the process around will writing much easier and attempting to make life simpler for the loved ones when someone passes away. Thanks for checking out the show notes, please do remember to rate us on iTunes and feel free to share us on social media, LinkedIn in particular although we are on Instagram and Twitter @JimmysJobs If you'd like to see more information about the job roles being offered please look at my Twitter @jimmym

Learn how to do video marketing with Facebook Ads the right way.  See how you can advertise to EVERY person in your database for little money and time.  See how to grow your business using video. You'll see how we leverage video to get low cost leads!Episode #17 - Video Marketing Done RIGHT - How to get LOWER Cost LEADSReal estate agents, welcome to the Agent Lead Source Podcast where we share practical and tactical ways to grow your real estate business! If you're a real estate agent that could use more real estate leads, innovative marketing strategies that work and have the desire to grow, you're in the right place!Real estate agents, welcome to the Agent Lead Source Podcast where we share practical and tactical ways to grow your real estate business! If you're a real estate agent that could use more real estate leads, innovative marketing strategies that work and have the desire to grow, you're in the right place!Connect with HostsJoseph