Podcasts about Dentsu

Every marketer has asked themselves the same question: Is AI coming for my job?  In this episode of Leader Generation, Host Tessa Burg and David Berkowitz, Founder of High Caliber AI and the AI Marketers Guild, explore how marketers can start viewing AI as a collaborative tool instead of a threat to their careers.   David talks about his latest work, The Non-Obvious Guide to Using AI for Marketing, and some of the unconventional ways companies are using AI to their advantage. He and Tessa delve into how AI can unlock opportunities that are unique to a company and brand, the role of AI results in reputation management and the value of experiential knowledge.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About David Berkowitz: David Berkowitz is the Founder of High Caliber AI and AI Marketers Guild, and the author of The Non-Obvious Guide to Using AI for Marketing (Ideapress, 2025). A longtime marketing strategist, David has led marketing and innovation for companies including Mediaocean, Storyhunter, Sysomos, MRY (Publicis), and 360i (Dentsu). He has contributed 600+ columns to outlets like Advertising Age, MediaPost, and VentureBeat, and spoken at 400+ events worldwide. He helps marketers harness AI to work smarter, stay creative, and strengthen customer connections. You can reach him on LinkedIn or at aimarketersguild.com and highcaliberai.com.  About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In today's Digest, we look at Havas entering talks over a potential WPP stake, Dentsu accelerating its global restructuring amid revenue declines, and a German court ordering Google to pay €572m in a price-comparison case.

Bita Jedo has 9+ years experience in the creator economy, spanning global platforms (TikTok), consumer tech (Bumble) and creative agencies (Dentsu), leading partnerships with globally recognised talent including Barry Keoghan, Aaron Pierre and Amelia Dimoldenberg. She also sits on advisory boards for VidCon, Global Influencer Council, Soho House, and is a judge for the bcreator & Shorty awards. She has recently been named in Forbes 30 under 30 and the Future is Female award.

Flight 46: Iconic former domestic and international planning and development executive for both Disney and Universal, Frank Stanek. When you view construction photos or videos of Epcot, Tokyo Disneyland, Universal Studios Orlando Resort, Universal Studios Japan and other major themed entertainment projects around the globe, the focus is typically on those crazy creative folks — not the guys in the suits. But the truth is that if it weren't for the guys in the suits who secured the site and the funding, strategically planned the project, and oversaw the budgets and schedules, those crazy creative folks wouldn't have anything to design or build! Frank Stanek is probably the most famous "suit" in our industry today, having worked for Walt and Roy Disney on the New York World's Fair and Mineral King before joining WED Enterprises to oversee business planning and development. He helped to create Walt Disney World, Epcot, Tokyo Disneyland, and Disneyland Paris before working directly with Michael Eisner and Frank Wells as the Walt Disney Company's first Corporate Vice President of Planning. After a stint with the Japanese firm Dentsu, Frank was recruited to MCA/Universal, where he became President of International Business Development and oversaw the Universal Orlando Resort, Universal Studios Japan, and Universal projects in Spain, Korea, and China. Set your timepiece now and plan to join us as one of the themed entertainment industry's most storied planning and development execs shares his wisdom and tales from the trenches in what promises to be Zoomcast for the ages!

Patrick Nally, one of the founding fathers of the sports marketing industry through his agency West Nally, was a true “gamechanger” at the peak of his success. In this episode, we dive deep into Patrick's journey—from leaving school at 15 to pioneering the commercial architecture behind the Olympic Games, FIFA, UEFA, and IAAF. These programs, now worth billions, were shaped by one man's vision. Listen to the stories behind the deals, the drama, and the legacy. And if you want more, grab Patrick's book.   Key Highlights Left school at 15, started as a messenger boy in an advertising agency, moved into PR Learned brand dynamics, met Peter West At 20, launched a new PR division and proposed sport as a “means of communication” — salary: £1,000/year Founded West Nally in the early '70s; early clients included Benson & Hedges, Gillette — across golf, tennis, snooker Grew the agency, moved to larger offices, worked with British Olympics (with BP), brought Kraft into athletics — first bib number sponsorship (1972 & 1976) Expanded internationally — Australia, U.S. — as brands saw sport as a goodwill platform Met Horst Dassler (adidas) in 1974 post–World Cup; FIFA had 5 staff, no money — Patrick found the funding Created FIFA's development program, brought Coca-Cola in — first global media budget in sport Launched projects with IAAF, GAISF, and others; 40–50 staff; new offices in Canada, Japan (with Jack Sakazaki) Brought Sepp Blatter into Coca-Cola's FIFA development program 1978 Argentina World Cup: protected Coca-Cola's rights amid political upheaval; Argentina needed to win — and did Coca-Cola guaranteed the CHF 12 million budget — first World Cup with a commercial structure Olympic stories: began talks with Moscow 1980 organizers in 1976, well before the boycott Deals with Levi's, Wrigley's — early brand integration into Olympic movement Juan Antonio Samaranch begins positioning himself  Summer & Winter Olympics staggered every two years Explored ownership of Olympic rings; signed key National Olympic Committees (NOCs) Driven by desire to achieve; chess-player mindset; failure not an option; importance of the company you keep 1982 FIFA World Cup in Spain: launched Inter-Soccer program to connect FIFA and UEFA events Advocated for “clean stadiums” at the Olympics — supported by IOC Director Monique Berlioux  1984 LA Olympics: Peter Ueberroth's commercial breakthrough Horst Dassler stories: son of adidas founder Adi Dassler; payments to Havelange, Primo Nebiolo, and Jean-Marie Weber (“the bag man”)  Golden Series in track & field — precursor to IAAF World Championships At its peak, West Nally had hundreds of staff and offices in London, LA, NY, Tokyo, Australia Early '80s: ISL (International Sport and Leisure) enters — “The Billion Dollar Steal” Dassler asked Patrick to buy him out of SMPI (Monaco); Dentsu made a better offer — ISL was born  Hakuhodo worked closely with West Nally in Japan — triggered Dentsu's move After Horst's death, a war on all fronts; Patrick stepped away Patrick's book: setting the record straight on the creation of the industry and West Nally's legacy What drives him today: Poker Project, UNESCO, World Olympians Association   About Patrick Nally has often been described as the founding father of modern sports marketing. Through West Nally, the company he founded in 1970 with Peter West, he created the blueprint on which much of sports marketing is based to this day. His vision and innovation have shaped the way the sports business operates. Patrick's work created a revolution in sports marketing which involved the identification, ownership and branding of rights and assets, which could then be packaged and offered to category specific sponsors. This seminal advance ensured valuable exclusivity over a defined and protected set of rights for sponsor brands and, in doing so, ensured that rights owners benefited from previously unheard of fee levels while brands were empowered to create powerful and hugely effective campaigns. It was an approach, which demanded a fresh mind-set from governing bodies, and event hosts, which had previously struggled to manage commercial activities. His approach was the foundation of both FIFA's and the IOC's long term marketing strategy Patrick was responsible for bringing Coca Cola into football; first as the corporate backer of FIFA's global development programme, then as a founder member of the Inter Soccer 4 programme which generated previously unimaginable sponsorship revenues for major FIFA and UEFA competitions. He continues to work with many of the world's best-known brands and leading sports properties and Federations to create outstanding commercial value and marketing benefit for all parties. One of his current roles is to support, as President, the International Federation of Match Poker – a Mind Sport in an eSport wrapper. For an activity to be recognized as a sport. A “sport” must; contain an element of competition  not rely on any element of “luck” specifically integrated into the sport and not rely on equipment that is provided by a single supplier. Nally pioneered the development of Match Poker as a digital method of playing poker, and specifically designed to offer poker as an official world sport”. To meet the definition of “sport”, Match Poker was designed so that a large part of the luck inherent in poker was removed and was achieved by having the same cards dealt to players in corresponding positions each time the hand is played – followed by the same flop, turn and river. A player's performance is then judged not on how much he won or lost on a hand, but rather by comparing his play with that of every other player who had played that hand. To remove any ‘human error' Match Poker doesn't use cards or chips and is fully digital. Nally remains one of the best-connected individuals and most effective radical thinkers in sports marketing and is at the heart of thought-leadership in the sector through his consultancy https://en.wikipedia.org/wiki/Patrick_Nally   Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Advertisers have been pulling investment from newsbrands and trusted journalism for years. The latest AA/Warc figures show that national and regional newsbrands, along with magazines, have suffered the steepest declines in adspend across all channels, while tech platforms continue to claim a growing share of the market.However, the figures suggest this decline will slow in 2026, and this year's Media Week Awards was a successful night for many newsbrands, including The Telegraph, which took home the coveted Sales Team of the Year.This episode of The Campaign Podcast asks whether advertisers are moving away from trusted journalism or alternatively whether newsbrands are fighting back and seeing a resurgence. James Bailey, UK chief executive of Dentsu's iProspect, joins the episode alongside Adam Foley, chief executive of independent agency Bountiful Cow and former director of UK advertising for the Guardian as well as founder of the News Alliance, a cross-industry coalition to encourage advertisers to support trusted news and journalism.Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode includes UK editor-in-chief Gideon Spanier and deputy media editor Shauna Lewis.Further reading:'Utterly ruinous': media agency boss on the impact of ad blocking on news brandsMedia 360: Media industry is ‘sentencing news to death' and ignoring its effectivenessMajority of execs believe brand safety in news harms advertisersAhead of Trump's second term, Meta to scrap fact-checking on Facebook and InstagramNews needs youMars and Unilever on 'moral and business responsibility' to improve online safety Hosted on Acast. See acast.com/privacy for more information.

The CPG Guys are joined in this episode by Brian Monaghan, SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Companies.Find Brian on Linkedin at: https://www.linkedin.com/in/brmonahan/Find AMC on Linkedin at: https://www.linkedin.com/company/albertsons-media-collective/Find AMC online at: https://albertsonsmediacollective.com/Here's what we asked Brian:What led you to join Albertsons Media Collective, and how do your past experiences (at Dentsu, Pinterest, Walmart etc.) inform your vision here?What is your overarching mission for Albertsons Media Collective over the next 3-5 years?How do you define success for Albertsons' retail media—beyond revenue like category growth or household penetration?Albertsons recently introduced a new “media toolkit” for CPG partners. How do you see this evolving, and what are the biggest learnings so far? How does the “collective growth” mindset, you have spoken of, translate into concrete programs or incentives for advertiser partners? What are the major obstacles in full funnel closed-loop measurement and attribution in grocery / retail media, and how is Albertsons tackling them?How is Albertsons leveraging tech innovations (e.g. AI, machine learning, predictive analytics) to improve targeting, personalization, and measurement?How do you foster collaboration with advertisers to not just run campaigns but jointly drive category growth?How is Albertsons organized internally such that the media collective is aligned with merchandising, operations, digital, stores etc.? What are the biggest coordination challenges?What kind of investments (talent, tech, partnerships, infrastructure) are you making to scale Albertsons Media Collective?As RMNs seek to break out of the current dominance of the 2 biggest platforms, what are the biggest risks you see for retail media in the next couple of years (regulatory, economic, competitive, technological)?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSHeCCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The Cybercrime Wire, hosted by Scott Schober, provides boardroom and C-suite executives, CIOs, CSOs, CISOs, IT executives and cybersecurity professionals with a breaking news story we're following. If there's a cyberattack, hack, or data breach you should know about, then we're on it. Listen to the podcast daily and hear it every hour on WCYB. The Cybercrime Wire is brought to you Cybercrime Magazine, Page ONE for Cybersecurity at https://cybercrimemagazine.com. • For more breaking news, visit https://cybercrimewire.com

Explosions rock a shuttered Myanmar cybercrime hub. The Aisuru botnet shifts from DDoS to residential proxies. Dentsu confirms data theft at Merkle. Boston bans biometrics. Proton restores journalists' email accounts after backlash. Memento labs admits Dante spyware is theirs. Australia accuses Microsoft of improperly forcing users into AI upgrades. CISA warns of active exploitation targeting manufacturing management software. A covert cyberattack during Trump's first term disabled Venezuela's intelligence network. Our guest is Ben Seri, Co-Founder and CTO of Zafran, discussing the trend of AI native attacks. New glasses deliver fashionable paranoia. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Today's guest is Ben Seri, Co-Founder and CTO of Zafran, discussing the trend of AI native attacks and how defenders should use AI to defend and remediate. Selected Reading Stragglers from Myanmar scam center raided by army cross into Thailand as buildings are blown up (AP News) Aisuru Botnet Shifts from DDoS to Residential Proxies (Krebs on Security) Advertising giant Dentsu reports data breach at subsidiary Merkle (Bleeping Computer) Boston Police Can No Longer Use Facial Recognition Software (Built in Boston) Proton Mail Suspended Journalist Accounts at Request of Cybersecurity Agency (The Intercept) CEO of spyware maker Memento Labs confirms one of its government customers was caught using its malware (TechCrunch) Australia sues Microsoft for forcing Copilot AI onto Office 365 customers (Pivot to AI) CISA warns of actively exploited flaws in Dassault DELMIA Apriso manufacturing software (Beyond Machines) CIA cyberattacks targeting the Maduro regime didn't satisfy Trump in his first term. Now the US is flexing its military might (CNN Politics) Zenni's Anti-Facial Recognition Glasses are Eyewear for Our Paranoid Age (404 Media) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

WPP, Publicis Groupe, Omnicom, Interpublic, Havas and Dentsu have hitherto been known to adland as the "big six". However, the past year has brought the announcement of a proposed merger between Omnicom and IPG, while Havas and Dentsu have become comparatively smaller.So, the "big six" become the "big three", but is there another challenger? Accenture Song's latest results reported revenues of $20bn (£15bn) in the 12 months to August, putting it on par with Omnicom's $16bn, Publicis' €16bn ($19bn) and WPP's £15bn ($20bn). The business has picked up the $42m media account for Optus in Australia and remains in the running for Jaguar Land Rover's global integrated marketing account.With significant changes among the biggest holding companies continuing to shift the advertising landscape, some have questioned whether it is the end of the "big six", heralding the start of a new "big four". In this week's episode of The Campaign Podcast, Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson, examine the potential outcomes. The episode is hosted by tech and multimedia editor Lucy Shelley.Further reading:Accenture is at a crossroads for its global agency ambitionsWhat's next for Accenture Song? CEO Ndidi Oteh at Campaign Live‘Song is changing Accenture': CEO Ndidi Oteh on media, M&A and ‘Big Four' agency rivalryOmnicom now ‘confident' IPG deal will close in November as EU approval nearsYannick Bolloré on Havas' Q3 ‘acceleration', Dentsu's assets and being ‘open' to M&AHavas ‘could be interested' to buy or partner with some of Dentsu's international assetsArthur Sadoun on why Publicis is ‘winning' and how ‘struggling' rivals have dragged down agency valuations Hosted on Acast. See acast.com/privacy for more information.

Marketing and communications has been an integral part of companies in shaping their brand image, selling values, advertising their products and services, which ultimately rings in the dollars and cents seen on balance sheets. But despite the importance of the profession, modern marketing as we know it to be is a relatively new field of business that took off only in the 1900s, with the widespread consumption of radio and television content. Our guest for today is one of the early players in the industry. Founded in 1901 in Tokyo, our guest for today is Dentsu, one of the largest global marketing and communications networks in the world. The Tokyo-listed company boasts a presence spanning across 110 countries and regions, and is said to combine the talents of its global network of leadership brands to develop impactful and integrated growth solutions for enterprise customers. That is particularly so through its landmark acquisition of UK-based Aegis Group for 3.2 billion British pounds back in 2012, and its purchase of US-based customer relationship management firm Merkle to expand its footprint and standing on the global stage. In Singapore, Dentsu operates as a strategic hub for Southeast Asia, and delivers what it calls end-to-end experience transformation for brands, people and society. Yet, Dentsu's rapid internationalisation moves come at a cost – the kinks involved in integrating acquisition targets have put a dent on financial performance. In August 2025, the firm reported an operating loss of 62 billion yen (S$540 million) for the quarter ended June, after booking an 86 billion yen impairment loss due to sluggish performance in the US and Europe. The company also said it will cut about 3,400 jobs in markets outside of Japan, or about 8 per cent of headcount in the region to streamline operations. And in that same month, a report by the Financial Times noted that Dentsu is considering selling its international business. So where are things at right now, and what would the recent developments mean for Dentsu’s Southeast Asia and Singapore’s operations? What would they mean for Dentsu's global growth ambitions too? On Under the Radar, Money Matters’ finance presenter Chua Tian Tian posed these questions to Prakash Kamdar, CEO, Clients & Solutions, SEA, and CEO, Singapore, Dentsu.See omnystudio.com/listener for privacy information.

In today's Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu's global assets, and TikTok's algorithm licensing sparking concern in the US.

Ndidi Oteh, the new global chief executive of Accenture Song, was interview on stage by Campaign's editor-in-chief Gideon Spanier at Campaign Live in her first UK interview.24 days into the new job, Oteh discussed navigating change and scale, plans to expand in media buying, and how the agency arm of consulting giant Accenture compares to the big holding companies. This episode features the full session from the event, with an introduction from Campaign's tech editor Lucy Shelley. Oteh divulged Song's acquisition strategy, focusing on talent and partnerships, and how the creative shop is actually changing the consultancy giant. Further reading:Four agency groups in race to win Jaguar Land Rover global marketing accountDentsu appoints bankers to seek buyers for international businessAccenture and WPP have discussed potential M&A dealWPP hires AKQA global CEO from AccentureAccenture Song dropped from TfL creative review for 'not meeting DEI criteria'Accenture Song appoints Ndidi Oteh as North America leadDavid Droga to step down as CEO of Accenture Song Hosted on Acast. See acast.com/privacy for more information.

In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ellie McDonough, programmatic director at Dentsu.  They discuss how TikTok's US business could be impacted by investment from the Murdochs, how AI search is harming publishers, and UK broadcasters rejecting the idea that they should partner in order to take on the streaming giants.  (Since this podcast was recorded, Trump has signed an executive order stating the terms of a deal to transfer TikTok's US business to a US owner. Rupert Murdoch's investment has also been confirmed.) 

The CPG Guys are joined in this episode by Jordan Rost, head of Ad Marketing for Roku & Jeff Bustos, SVP retail media analytics at Merkle. Jeff is a repeat guest on the CPG Guys and we have had great conversations on the role of retail media in our industry. This episode is focused on retail media including new capabilities, our guests' partnerships and the overall state of retail media research and learnings.Follow Jordan Rost on LinkedIn at: https://www.linkedin.com/in/jordanrost/Follow Roku on LinkedIn at: https://www.linkedin.com/company/roku/Follow Roku online at: https://advertising.roku.com/ Follow Jeff Bustos on Linked in at : https://www.linkedin.com/in/bustosjeffrey/ Follow Merkle on LinkedIn at: https://www.linkedin.com/company/merkle/ Follow Merkle online at: https://www.merkle.com/Here's what we discussed :  1. Jordan, give us the latest - Roku was on this podcast  a year ago, what's changed, what's new and how is the world of CTV doing?2. Jeff, Roku and Dentsu recently revealed research on shoppable TV advertising and whether it drives success for CPG. Tell us if content commerce integration drives engagement for brands or not?3. Jordan, you now have a partnership with Amazon. Tell us all about it and how advertisers can benefit from this partnership including any measurement?4. Jeff, as an expert of retail media measurement, how are you advising all including Roku to innovate metrics and deliver for CPG brands?5. Jordan and Jeff, are these ads mostly generic or personalized and how are consumers responding to it?6. Jordan, what role does content provide in engagement and attribution - how do you work with brands in ensuring there is ROI?7. Jeff, we know price sensitivity is impacting CPG today. How can brands reach the value-driven shopper?8. Jordan, if a brand hasn't used CTV before, what's the best way to give it a try? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why. Dig deeper on the topics mentioned in this week's episode: ~The meaning of agency holding companies' changing power dynamics ~Dentsu's strategy to stand out amid industry M&A ~Behind the scenes of the updated “How Many Licks” campaign ~Listen to Little Caesar's CMO talk sports marketing strategy

In today's MadTech Daily, we discuss Dentsu weighing sale of global unit, YouTube and Fox striking a short-term deal, and Omnicom surpassing WPP in UK ad spend.

Japanese advertising agency Dentsu Group Inc. is considering selling its overseas operations, the Financial Times reported Thursday.

Today in the business of podcasting: Sounds Profitable and Podcast Movement merge, Dentsu is opening a podcast network in India, and Billboard looks at the numbers for Taylor Swift's last podcast appearance. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: Sounds Profitable and Podcast Movement merge, Dentsu is opening a podcast network in India, and Billboard looks at the numbers for Taylor Swift's last podcast appearance. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

In today's MadTech Daily, Dot discusses Dentsu's revenue dipping, Paramount's latest strategy plans, and a new AI feature from Google. 

Are you getting the most out of your organic shopping feed?Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape.Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025.Follow Alex:Website: https://alex-wright.co.uk/Dentsu: https://www.dentsu.com/LinkedIn: https://www.linkedin.com/in/alex-wright-marketing/Resources:https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/https://blog.google/products/shopping/shopping-graph-explained/https://support.google.com/merchants/answer/15182106https://github.com/google-marketing-solutions/feedxhttps://business.google.com/uk/merchant-center/manufacturer-center/https://ipullrank.com/how-ai-mode-workshttps://withcandour.co.uk/blog/stoicism-and-seo-for-headless-cms-with-alex-wright00:00 Introduction02:07 Upcoming Guests and Events05:47 Sponsored by Fatjoe07:34 Interview with Alex Wright Begins09:27 Importance of Organic Shopping Feeds17:48 Setting Up and Optimising Shopping Feeds33:10 Common Mistakes and Best Practices37:05 Importance of Team Communication in Digital Marketing37:34 Utilising Supplemental Feeds for Enhanced Control39:45 Introduction to Manufacturer Center42:00 Exploring New Shopping Features and AI Integration43:54 Challenges and Considerations with Agentic Search50:09 Impact of Dynamic Pricing and Data Quality52:34 Future of Search and E-commerce Strategies58:10 Real-World Accessibility and Multimodal Search01:04:58 Recommendations and Final Thoughts

So many sad cases of people dying here in Japan from what is called karoshi and the media constantly talks about death through overwork.  This is nonsense and the media are doing us all a disservice.  This is fake news.  The cases of physical work killing you are almost exclusively limited to situations where physical strain has induced a cardiac arrest or a cerebral incident resulting in a stroke.  In Japan, that cause of death from overwork rarely happens. The vast majority of cases of karoshi death are related to suicide by the employee.  This is a reaction to mental and physical exhaustion and the associated stress that piles up, until it totally overwhelming.  So the real source of death from karaoshi is stress, not physically working too hard.  Just where is that stress coming from? It is coming from two sources:  the individual's inability to deal with the stress of long hours, long commutes, and no time for recovery, driving them to depression and ending their own precious lives.  The other source is management incompetence, to allow that amount of stress to be experienced by their staff in the first place.  It is compounded by power harassment of those who struggle to keep up with the output requirements. In my view, management irresponsibility is the prime killer.  If there were no cases of exceptional stress buildup, then the staff wouldn't need remedial actions at all.  The long hours worked, long hours of public transport commutation and high amounts of pressure from bosses are the real problems.  The hundreds of extra hours of overtime worked are being logged for no justifiable reason.  In many previous cases, such as Dentsu, the company tried to hide the extent of the hours being worked.   Management was party to the process, all the while knowing it was wrong.  They were also aware of previous cases where people cracked under the strain of too little sleep and permanent tiredness and took their own life.  They knew this was a possibility, but did nothing to alter the work flows. This is criminal and that is what the courts found.  Dentsu was fined 500,000 yen by the judicial system.  However, was justice served?  The young woman involved was 24 years old when she jumped off the roof of the Dentsu dormitory, to kill herself and end her stress and depression.  Many would consider a fine of 500,000 yen insignificant. The management didn't control the work flow.  If there was so much work on, why didn't they bring in either more full time staff or part-time or contract workers to help?  This is what bosses are paid to do – get through the work and apply the required resources to do that.  The system didn't see it that way.  Presumably, they expected the staff to put in the ridiculous hours to save the company the money needed for salaries for new or additional staff.  We can talk about there being a culture of long hours in Japan and it is true.  Dentsu was picked out in the 1970s by Time Magazine as a company of fearless samurai salarymen, toiling ridiculous hours for their bosses, so this is not a new development.  They were held up as a model to contrast with their flabby Western counterparts. These long hours weren't needed then and are not needed now. It is being driven by a pathetic white collar culture of low productivity.  The work expands to fit the time in Japan as per Parkinson's Law and so working hours elongate to suit.  If bosses were capable, they would be seeking improvements in productivity to get through the work in less time.  Is Japan not capable of being highly productive?  The kaizen and kamban production systems in manufacturing are well known in the West as methods of achieving maximum efficiency by blue collar workers.  The irony is that one hundred meters away, staff in corporate offices are working at super low levels of efficiency for the same company – the contrast is large.  How can the same senior managers entertain these two contradictory ideas in their minds, at the same time?  No problem for them because they have compartmentalised the situations.  “This is how we do it around here and so we will keep it going just as it is.  The factory system is different to an office, so there is no relevancy”.  That is simply lazy thinking.  Efficiency in process, in workload distribution, in systems sequencing, in checking methods, in approvals are all areas that can be applied to office work as well. What is being kept alive by mediocre company leaders in the way of standard Japanese corporate practices?  Here is a list of leadership crimes for which no one is ever reprimanded.  No clear daily prioritised individual goals, poor time management, meetings too numerous and too long.  Painfully slow decision-making required to get everyone on board.  Disengaged staff turning up to get paid and not motivated to be bothered to innovate.  Poor communication, no real coaching, demotivating performance evaluations, mistaken mistake handling methods and zero effectiveness delegation skills on the part of undereducated leaders, promoted on the basis of longevity and age hierarchy, rather than their ability. There are no excuses for this legacy system to continue in the 21st century and we have to change it from the inside out.  Government estimates are that roughly 20% of the working population is suffering from depression.  It is time to change things in Japan.  We should see no more cases of karoshi here – there are simply no justifications for continued company mismanagement of their staff.  We need to better educate the leaders on how to lead, to teach the managers how to manage and to encourage the staff to push back on illegal requests from senior management to work crazy hours.

Episode SummaryThis episode of the OnBase Podcast dives into AI's critical role in transforming go-to-market (GTM) strategies, brand building, and buyer engagement in the B2B landscape. Host Paul Gibson speaks with Rob Gold about how AI serves as a strategy accelerator, not just a buzzword, and explores the behaviors modern B2B marketers need to adopt to remain competitive. Rob also shares insights into Dentsu's groundbreaking AI-powered transformations and outlines the trends that will redefine B2B marketing by 2030.Key topics include the increasing importance of brand trust, AI-driven personalization, and actionable first steps for companies ready to expand their AI maturity while keeping human creativity at the core.Key TakeawaysAI as a Strategy AcceleratorAI is an accelerator for strategies, enabling organizations to reduce decision-making times and optimize buyer journeys.Brand TrustA strong brand built on trust and aligned values is essential to establish credibility with buyers.Enhanced Buyer ExperienceSimplifying complex purchase processes can shrink sales cycles and improve buyer satisfaction.Data-Driven AgilityLeveraging predictive AI enhances both targeting precision and real-time responsiveness.Trends in B2B by 2030Key shifts such as machine-to-machine commerce and marketplace dominance will demand innovative solutions.Quotes“AI is not the strategy. It is the accelerator of your strategy.”Best Moments 01:10 – Rob's Journey & Vision: How his career shaped his leadership principles at Dentsu B2B.03:07 – Key Modern B2B Behaviors: Brand trust, experiences, and the agility to stay relevant.15:44 – The Role of AI in Marketing: Using AI to enhance predictive modeling and shorter sales cycles.21:38 – Real-World Application of AI: The transformational success of AI-driven quote engine “Lily.”33:43 – 2023 to 2030 Trends: What's coming next in B2B, from autonomous commerce to ethical marketing.Shout-OutsBob Ray - Board Director, MarketbridgeTejal Patel - Founding Partner, Stanford Bridge Partners Richard Shotton - Founder of AstrotenAbout the GuestRob Gold is the Global President of Dentsu B2B, leading a network of over 1,000 B2B specialists worldwide. With more than two decades of experience, Rob's career spans global brands like BMW and Zenith, as well as spearheading innovations in B2B marketing at Merkle and Dentsu. His visionary approach blends data, technology, and creativity to drive success for some of the world's most ambitious companies.Website: www.dentsu.comConnect with Rob.

This is the fourth episode in a series of 5 focused on #Innovation and hosted by Leanne Bats, a former All Blacks and FC Barcelona executive now leading innovation for a regional sports trust in New Zealand. On this week's episode Leanne was joined by Rowena Samarasinhe, one of the sharpest systems thinkers in global sport to go deep into women's sport (coincidentally, right off the back of the Lionesses' history-breaking Euros success). From CMS Law, SPORTFIVE, and commercial rights giant, Dentsu, to working intimately with UEFA, World Athletics, and also athletes like Usain Bolt, Rowena has founded GENSport. In this conversation, Leanne and Rowena imagine what's possible for the future of the women's sports industry at a time when traditional models in the men's game are increasingly coming under pressure. As they discuss, the path for women's sports should not be a copy paste of the men's game, but instead demand new thinking. Timestamps02:00 - Celebrating the Lionesses' Victory05:00 - Rowena's Journey in Sports09:00 The Changing Landscape of Sports11:00 - Innovative Approaches in Women's Sports15:00 - Challenges and Opportunities in Modern Sports20:00 - Future of Women's Football26:00 -  US vs. UK Women's Sports Models31:00 - Challenges in Women's Sports Investment35:00 - Innovative Broadcast Strategies41:00 - Athlete-Centric Fandom43:00 - Commercial Opportunities in Women's Sports48:00 - Under the Radar Women's Sports MarketsAdditional LinksConnect with Rowena on LinkedIn - HereConnect with Leanne on LinkedIn - HereVisit sportspundit.co  to find previous editions of the podcast, access the newsletter, sign up to our WhatsApp community and join us at an upcoming social event in cities all around the world.

In this episode of the Greenbook Podcast, Lenny Murphy chats with Matt Powell, Managing Director of North America at B2B International. With over 20 years at the company, Matt shares his journey from phone-room interviewer to senior leadership and offers an insider's perspective on the evolving world of B2B market research.The conversation dives deep into how emotional drivers have overtaken rational ones in B2B decision-making, the rising demand for trustworthy data, and the role of synthetic data and AI in delivering faster insights. Matt also discusses how B2B International's integration into Dentsu and the launch of Dentsu B2B is reshaping end-to-end research, strategy, and execution. For anyone navigating the intersection of business insights and innovation, this is a must-listen.Key Discussion Points:Matt Powell's 20-year career journey at B2B International and lessons from the phone roomHow emotion and trust are now leading drivers in B2B decision-makingThe role of AI, synthetic data, and rapid insights in modern B2B researchImportance of data quality and human validation in high-stakes B2B studiesDentsu B2B's integrated model: combining media, creative, CX, and insightsResources & Links:B2B InternationalMerkle (Dentsu)Greenbook GRIT ReportYou can reach out to Matt Powell on LinkedIn.Many thanks to Matt Powell for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

Shannon Pruitt serves as Global Chief Marketing Officer for Stagwell's Brand Performance Network (BxP), where she leads global business development, marketing, and communications efforts. Promoted in February 2024, she previously held the role of Global Chief Content & Partnership Innovation Officer, joining Stagwell in 2020.With over two decades of agency- and brand-side experience, Shannon previously served as Chief Marketing Officer at The Honest Company and co-founded Dentsu's The Story Lab, guiding campaigns for Fortune 100 brands like P&G, Microsoft, Mondelez, and MasterCard. She has also spearheaded content and business teams at Warner Bros., Fremantle, Octagon, and 19 Entertainment, and led integrated sponsorship strategies for the FIFA World Cup, MLB, and NFL .An MBA graduate from the University of Oregon, Shannon is a proud advocate for DEI and ESG, having launched Stagwell's “Partners for Progress” diversity initiative and overseen global ESG consolidation efforts stagwellglobal.com.Based in Los Angeles, she blends strategic storytelling, data-informed marketing, and partnership innovation to drive unified brand and performance outcomes across Stagwell's network.

With over two decades of experience in the skincare and beauty industry, Tara specializes in building brands that move culture. Her work lives at the intersection of science, storytelling, and soul, and it is always anchored in results.She specializes in grit. Her dad is a third-generation pistachio grower in California, and that blend of artful curiosity, beauty, and serious hard work runs deep in her DNA. Today, as the Global President of Dermatological Skincare at Galderma (Cetaphil, Differin, Alastin, Benzac), she brings that same grounded tenacity to leading a portfolio of globally loved brands. She focuses on driving impact through innovation, advocacy, and breakthrough marketing.A California native now living in Switzerland, after a few unforgettable years in Paris, she brings a global perspective to brand-building. Her approach blends sharp market insight with emotional nuance and deep respect for local culture.She works closely with healthcare professionals to deliver superior outcomes that build trust, create value, and honor the deeply personal nature of skincare. Before joining Galderma, she led transformative work at iconic companies including Kendo Brands (LVMH), Too Faced, and Pierre Fabre, launching breakthrough campaigns and fueling growth across global markets.At her core, she is a builder. She thrives on mentoring future change makers, fostering collaboration, and creating bold, lasting brand value through curiosity, clarity, and purpose.She is also a frequent speaker and podcast guest, passionate about sharing insights on beauty, leadership, and brand-building at the intersection of science and soul.Val Vacante is an award-winning, creative catalyst and global innovator. As the SVP of Solutions Innovation at Dentsu, she uncovers cultural trends, commerce dynamics, and emerging technologies to shape next-generation product innovations, and solutions impacting the way people connect in the physical and digital world.Val is the product lead and innovator behind the Meta Global Messaging Alliance and Intelligent Messaging, Dentsu's first-of-its-kind full suite of end-to-end messaging innovations designed to accelerate 1:1 conversational messaging, AI-amplified assistance, and human connection – showcased at CES, SXSW, Cosmoprofs and featured in Digiday, MediaPost, Retail Brew and more.She is the co-creator behind Dentsu NXT Space, a co-space for rapidly realizing the future of AI, 3D spatial environments, and everyday technology in collaboration with Microsoft, LinkedIn and HeadOffice.space featured in PSFK's, “Best of CES,” Forbes, Fast Company, Digiday, Coindesk and more.Val is also the co-creator of ShopNXT™ — Dentsu's retail innovations focused on helping brands create more personalized shopping experiences increasing loyalty, sales, and customer joy. The ShopNXT suite of products has been named top product picks at CES by PCR Magazine featured in CNET, The Drum, PSFK, eMarketer, MediaPost, PCR among others.Additionally, Val architected and launched NXT Intelligence™ an innovation platform featuring 12 technology, innovation, and brand solutions designed to rapidly explore, evaluate and evolve business growth opportunities. Her latest work focuses on connected experiences, emerging technologies, gaming, retail and play.She is also the Founder of the strategy and innovation firm Collabsco; where she pioneered award-winning digital products and connected experiences across IoT, AR, VR, voice, robotics, and the first  connected play landscape featured in VentureBeat, The Drum, VRScout, and more.Her portfolio includes over 50+ brands including Microsoft, Hasbro, Mattel, Disney, Bandai Namco Entertainment, PepsiCo, P&G, Nestlé, Mercedes-Benz, MINI, Galderma, AT&T, Vodafone, Honeywell, Sleep Number, Dell, MERGE, WowWee and Virsix Games, among others.Val has been named one of the Top 25 Women in Tech by PCR magazine and Women in Tech Global Product Management Leader of the Year.

In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Uma Ranganathan, head of solutions development at dentsu APAC.  They discuss the tech trial carried out in Australia as the country moves towards fully implementing a ban on social media platforms for under 16s, the UK's advertising watchdog criticising ageism in ads, and the trading truce between China and the US. 

In today's MadTech Daily, we discuss a US federal court backing Anthropic on an AI training copyright lawsuit, Japan's FTC penalising Dentsu and others over Olympic bids, as well as  IPA's TouchPoints data revealing mobile topping TV in UK consumers' screen habits.

Dentsu School of Influence Co CEOs Joel Rao and Samantha Kipury on #DriveInn with June Gachui by Capital FM

What do Walmart, Amazon, TikTok, and your favorite YouTuber have in common? They're all players in the growing world of retail media. Today's guest, Mike Feldman from VaynerMedia, knows exactly how to make them work for your brand.In this episode of Mastering eCommerce Marketing, host Eitan Koter chats with Mike, who leads global retail media at Vayner. Mike's done it all, from building media teams at Dentsu to running shopper marketing at Georgia-Pacific, and he brings real perspective on what's working (and what's not) in today's fast-changing commerce space.They talk about why ROAS can be a trap, how most brands are spending big on sponsored search without real impact, and why creators and affiliates are the ones to watch right now. Mike shares why live shopping isn't just a trend, and how retailers can use social content to drive real results, without overthinking it.If you've been hesitant to jump into video, creator-led campaigns, or live selling, this conversation will make you think twice. It's full of simple, actionable ideas and no-BS takes on where retail media is headed next.Also… yes, Mike journals every day. And once you hear him talk about strategy and connection, that fun fact will make total sense.Hit play and get ready for a fresh look at how retail, social, and content are coming together in 2025.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Mike Feldman, SVP, Global Head of Retail Media at VaynerMediaMike Feldman's LinkedIn: https://www.linkedin.com/in/mike-feldman-9962b230 VaynerMedia: https://vaynermedia.com/ Watch the full Youtube video here:https://youtu.be/yW-iHSr6QUcTakeaways:Connection, creativity, and charisma are essential for success.Retail media is thriving despite economic challenges.Success in retail media is defined by revenue and margin growth.Data plays a crucial role in targeting and measurement.Social commerce is a significant opportunity for brands.Creator affiliates can drive sales and engagement effectively.Retail media strategies must be integrated across teams.Live shopping creates emotional connections with consumers.Retail media is a mature market, accounting for 30% of digital spend.Future trends include a focus on platform mastery and content to commerce.Chapters:00:00 Introduction to Retail Media and Personal Mantras04:18 Current State of Retail Media06:03 Defining Success in Retail Media09:43 Challenges in Offline Retail Media11:22 The Role of Data in Retail Media13:28 The Rise of Social Commerce16:22 Creator Affiliates and Content to Commerce20:19 Integrating Retail Media Strategies22:26 VaynerMedia's Approach...

Mention légales : Vos données de connexion, dont votre adresse IP, sont traités par Radio Classique, responsable de traitement, sur la base de son intérêt légitime, par l'intermédiaire de son sous-traitant Ausha, à des fins de réalisation de statistiques agréées et de lutte contre la fraude. Ces données sont supprimées en temps réel pour la finalité statistique et sous cinq mois à compter de la collecte à des fins de lutte contre la fraude. Pour plus d'informations sur les traitements réalisés par Radio Classique et exercer vos droits, consultez notre Politique de confidentialité.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Selamat datang di Ngobrol Sore Semaunya Episode 183!Episode kali ini kita kedatangan seorang sosok hebat di dunia advertising, Defri Dwipaputra, Executive Creative Director Dentsu Creative Indonesia. Banyak obrolan menarik seputar advertising, kreatif dan dunia agency. Penasaran bagaimana sih kehidupan orang-orang kreatif di agency? Yuk ikuti keseruan obrolannya!Follow Us!Instagram: https://www.instagram.com/ngobrolsoresemaunyaTikTok: https://www.tiktok.com/@ngobrolsoresemaunyaNgobrol Sore Semaunya hadir setiap Kamis jam 18.00 WIB hanya di cxomedia.id & YouTube CXO Media#NgobrolSoreSemaunya #PutriTanjung #DefriDwipaputra #DentsuIndonesia

Brent Koning is Dentsu's EVP for global gaming and spent six years at Electronic Arts, where he was Commissioner of the EA Sports FIFA Global series and was the first employee of EA's football esports team. Brent joins us to build a winning gaming strategy for his own fictitious football club, including... Where does gaming sit within a marketing strategy Roblox, Fortnite, EAFC? Which games should clubs get involved with YouTube or Twitch - Where are the fans? How do you see an ROI on gaming? The role of competitive gaming? And, what games has brent played more than 1,000 hours of?

Vivek Bahl is a social media genius who has been running his own social media marketing agency since 2011. Before this he was Creative Director at Cheil and Dentsu and has also worked in Grey, besides being in the Brand Team at The Times of India and Head of Marketing at PVR Cinemas. He launched India's first talent based social network in the fields of modeling, fashion photography and Bollywood dancing. Here are some key insights from this week's show: - Inner voice leads down the right path. - Play for yourself, not just to win every time. - Don't let external parameters define your accomplishments. - Overthinking is overrated. - Why put out thoughts on a pedestal to judge ourselves? - Do not look back to regret the choices made in the past. - Live life now. Please Subscribe to the Secrets to Win Big® Podcast! #podcast #podcasts #success #leader #leaders #new #newepisode #win #secret #thoughtleader #leadership #business #businesspodcast #listen #launch #episode #unquitforever #unquitter

In this very special IRL episode, Barry and Phil come to you LIVE from SXSW 2025 in Austin, Texas. In this first in-person episode in 6 years of "What Bubbles Up", and in preparation for their panel, "Enterprise Design: The Death of Innovation?", Barry and Phil recap their experiences and learnings from their first day at the Festival of Creativity. We also hear from Lindsey Scales, Assoc. Director Acne Care at Galderma; Estelle Raffaele, International Business Partner and Media Architect at Dentsu; and returning champion and fellow co-panelist Val Vacante, VP of Solutions Innovation at Dentsu, fresh off their panel, "Pixels to Reality: How Gaming Is Transforming Our World". We talk about their impressions from Day 1, and share the varying definitions of the word "Innovation". Enjoy!Drinks: Coffee. Just coffee.Links: https://schedule.sxsw.com/2025/speakers/2065159https://www.galderma.com/, http://www.dentsu.comhttp://www.wongdoody.comhttp://www.merkle.com

Kevin Chesters has 30 years of experience leading strategy on both agency and client sides, serving as CSO at W+K London, Dentsu, and Ogilvy, as well as Head of Strategy at BT, the UK's equivalent of Spark. He joins Duncan Greive on The Fold as part of The Spinoff's 2025 partnership with the Comms Council. The pair cover off Chesters' career, what drew him to advertising, dig into the challenge of creativity after the death of the monoculture, and, inevitably, about what AI will do to creativity. Get your tickets now to hear Kevin at AXIS Speaks on Thursday 27 March. Learn more about your ad choices. Visit megaphone.fm/adchoices

Global consulting group Sia has announced the acquisition of The Upside, a British consulting agency, as part of the firm's strategic expansion in the UK market. As part of this investment in The Upside, Sia is deepening its focus on brand, innovation, and culture in the UK. The acquisition also strengthens Sia's presence in the global tech sector, which will now represent 12% of the firm's worldwide turnover. This follows a €250 million minority investment from funds managed by Blackstone's private equity strategy for individual investors in January, to support Sia's continued growth. The Upside Founded in 2013, The Upside has built a strong reputation as a trusted partner among some of the leading companies in tech, retail, and consumer goods. It delivers a broad range of projects, from brand positioning, product and service innovation, sustainability and cultural impact, and the strategy behind leading consumer product launches. With a team of 20 strategists, The Upside generated £6.2M (€7.2M) in revenue in FY24. Niku Banaie, founder of The Upside, will lead this initiative and join the Sia leadership team as Partner. Additionally, Nigel Morris, Chairman of The Upside and former Executive Director at Dentsu, will take on the role of Senior Advisor to Sia in the UK and globally. "This acquisition underscores our commitment to the UK as a key market for growth and innovation. With its dynamic business landscape and rich creative ecosystem, the UK is an ideal environment for our strategic expansion." said Gary O'Sullivan, Managing Partner for SIA, UK & Ireland. "The Upside's mission to drive better business growth by uniting culture, commerce and creativity aligns with our vision. We're excited about the opportunities this partnership unlocks and the enhanced capabilities we can now offer." Niku Banaie, CEO & Founder of The Upside said: "From the start, The Upside has been driven by a desire to challenge conventions and create meaningful impact. Joining Sia is an exciting next step, not just because of our shared ambition, but because of the depth of expertise they bring - particularly in AI, which is world-class. Their capabilities will enhance what we do and open new possibilities for our clients. This marks the beginning of an exciting journey and I look forward to what we can build together." See more stories here.

Imagine landing a large contract with a Fortune 500 company without having to pitch for the business. That's what happened to Feras Alhlou when Google referred Salesforce to his company.  In this episode of How to Sell More, Mark Drager and seasoned entrepreneur and business advisor Feras Alhlou explore how strategic partnerships can unlock higher-quality leads, increase deal size, and create premium positioning to differentiate your company from competitors. In Episode 102, you'll learn: ✅ The power of starting small and persisting through difficult times ✅ How a growth mindset helps you continuously move upmarket to larger, more profitable clients ✅ Why niching down your business can drive massive growth ✅ Why you must treat partnerships like a primary marketing channel  ✅ The power of becoming an evangelist of your partner's products or services ✅ How to build valuable and strategic relationships so partners refer qualified leads ✅ The crucial difference between passion and skill and why passion isn't enough Meet Today's Guest: In 2004, Feras Alhlou drained his 401(k) to start a digital marketing company. In 2019, he sold that same company for eight figures to Dentsu, one of the world's largest marketing firms. His company's success didn't come down to luck—growth came from making strategic decisions, taking consistent action, and building lasting relationships. Are you ready to build and leverage partnerships to get high-quality referrals and sell more? Listen to the full episode now! 

“I've always been a person who has strong opinions. But having an opinion is not always the same as making a decision… I try to balance gut instinct with data.”  In this episode, Womenheard: Changemakers host Georgia Galanoudis speaks with Leah Meranus, CEO, North America of dentsu X - a global media agency within dentsu, known for its unique ability to defy convention to deliver meaningful outcomes for leading brands. She leads over 1,000 people - no small task!  Listen to this episode for tips on maximizing your decision-making power and how to avoid listening to a “focus group of one”.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:Bloomingdale's to Close San Francisco Location – Bloomingdale's departs San Francisco Center after nearly 20 years, reflecting ongoing struggles in urban retail and the uncertain future of the mall under receivership.Amazon Go Shrinks Brick-and-Mortar Footprint – Amazon announces the closure of its Woodland Hills Amazon Go store, as part of broader cost-cutting measures, while doubling down on Just Walk Out technology and Amazon Fresh expansion.Hy-Vee Launches Red Media Targeting Solution – Hy-Vee introduces Hy-Vee ID in collaboration with Dentsu, offering brands advanced audience targeting capabilities through digital TV advertising and enhanced shopper alignment.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Send us a textIn this inspiring episode of the Joint Dynamics podcast, JD podcast host Andrew Cox sits down with Will Travis, the visionary founder of The Elevation Barn. Will and Andrew explore the transformative power of community and personal growth through Will's unique approach to life and business (and even parenthood).Will shares his journey as an internationally respected brand builder and social connector in global branding/advertising agencies ATTIK, DENTSU and SidLee as CEO. For over 25 years he led teams working with Toyota, Facebook, Apple, Nike, Coca Cola, Netflix, Absolut and more! He then discusses transitioning to an entrepreneur, revealing how he created (almost stumbled upon) the Elevation Barn with six of his close friends. The Elevation Barn has since grown to become a sanctuary for individuals seeking to elevate their lives, in the process uniting diverse industry leaders, to gain a deeper confidence in their personal, business, and social impact strategies discovering the importance of connection, vulnerability, and collaboration in achieving personal and professional success.Listeners will gain valuable insights into the significance of mentorship, self-discovery, and the power of intention. Whether you're looking to ignite your passion, build stronger relationships, or find your purpose, this episode is packed with actionable advice and motivational stories that will inspire you to take the next step in your journey.Tune in to discover how you can become the architect of your own life and elevate your potential with the guidance of Will Travis. Don't miss this opportunity to learn from one of the leaders in personal development and community building.Listen now and start your journey toward elevation!*show sponsor Muvitality Medicinal Mushrooms for modern day health and wellness | Mu …Go to muvitality.com and use the code JD10 to receive a 10% discount on your purchase of Functional mushrooms such as Lions Mane, Cordyceps, Chaga, Reishi, and Turkey tail Here are some useful links for this podcasthttps://www.willtravis.com/https://www.elevationbarn.com/(@elevationbarn) • Instagram photos and videosRelevant episodesEpisode 101 - Freediving Champion, & Ocean Ambassador, Alexey Molchanov https://podcasts.apple.com/hk/podcast/episode-101-freediving-champion-ocean-ambassador-alexey/id1527374894?i=1000656884426J Episode 98 - South African combat officer to performance psychologist Henry Chamberlain on leadership, transformation & human development - https://podcasts.apple.com/hk/podcast/episode-98-south-african-combat-officer-to-performance/id1527374894?i=1000652472671JOINT DYNAMIC​​S links:Joint Dynamics Facebook - https://www.facebook.com/JointDynamicsHongKong/Joint Dynamics Instagram -https://www.instagram.com/jointdynamics/Joint Dynamics Youtube - https://www.youtube.com/channel/UCRQZplKxZMSvtc6LxM5Wckw Host - Andrew Cox -

Host Rob Reed welcomes some serious local retail powerhouses to the Clicks to Bricks podcast today: Alex Nocifera and Brian Monahan. Alex, a serial entrepreneur Rob has known for over a decade, returns to the show. Following a successful exit in local marketing and founding Field Day, which was featured in episode 29, he's now focused on his latest venture, LOMA, which he co-founded with Brett Campbell, another former guest from episode 30. Joining him is Brian Monahan, Global Client President and Head of Retail Media Solutions at the agency powerhouse Dentsu. Together, they discuss the shift toward local store marketing, exploring how local activations and media drive foot traffic, boost frequency, and connect businesses with the communities they serve. This is a great episode in a new format we are exploring, so be sure not to miss out. Thanks for listening!Key Points From This Episode:Where guests are joining us from today.A fun fact about Brian Monahan that most people might not know.What Alex has been up to since Field Day and more about LOMA.How Brian ended up at Dentsu and what they do there.Alex speaks to where the pain is that's preventing franchise brands from unlocking the potential of local.Brian shares his thoughts on the idea of mistaking activity for impact; what is the unlock?Alex shares why they're still working with paper mail and how influence can come in many different ways.The franchise profile: dealing with the franchisee and the possible disconnect.We discuss the idea that retailers are becoming media networks.Brian's take on Walmart's store-level support through socials and why more retailers haven't followed it.LOMA being built to work for big companies: centralizing the workstream. Alex unpacks three core constituents in retail.Going back to the good old-fashioned match market test.Thoughts on trends and big shifts expected for 2025.Links Mentioned in Today's Episode:Alex Nocifera on LinkedInLOMABrian Monahan on LinkedInDentsuEp 29: Alex Nocifera is the Founder and CEO of Field Day, the Local Marketing Activation PlatformField DayEp 30: Brett Campbell is Vice President of Field Marketing for Tropical Smoothie Cafe, and this episode is a deep dive into LSM: local store marketingGood to Great: Why Some Companies Make the Leap...and Others Don't: 1Clicks 2 Bricks Marketing Leaders Coffee Chat

In this episode executive director for global advertising giant Dentsu, Yoshihiro Yagi talks about the importance of creativity and art in advertising campaigns noting Grand Prix award winner Pocky the Gift. For more information please visit https://www.instagram.com/yoshihiro_yagi/

Kevin Chesters has CSO'd it all - Ogilvy, Wieden + Kennedy, Dentsu and more. He's started a business. He's sold a business.  He's also started writing a book and finished writing a book, which is the hardest part of starting to write a book. It's called The Creative Nudge. Kevin is speaking at our fourth Sweathead Do-Together about how to say your ideas in a few words. In this chat, we touch on this topic but we spend a lot more time on being diagnosed with being on the autism spectrum as an adult.  Links: Kevin: http://www.kevinchesters.com Mark: http://www.instagram.com/markpollard The Sweathead Do-Together: http://www.sweathead.com

Mastering Entrepreneurship: Overcoming Challenges and Building Success with Feras Alhlou Startupwithferris.com blackbeltstartup.com About the Guest(s): Feras Alhlou is a seasoned entrepreneur, author, and business mentor. He is the founder of Startup with Feras Alhlou, where he helps entrepreneurs build and grow their businesses to reach seven and eight figures. Feras Alhlou has an extensive background in the consulting and analytics space, having successfully sold a business to Dentsu, a global marketing giant. He is also the author of "Google Analytics Breakthrough: From Zero to Business Impact," published by Wiley in 2016. Episode Summary: In this engaging episode of The Chris Voss Show, host Chris Voss sits down with Feras Alhlou to delve into the world of entrepreneurship, sharing invaluable insights from Feras Alhlou's journey. From the early days of adjusting to a layoff to building successful businesses, Ferris uncovers the challenges and rewards of the entrepreneurial path. Listeners are treated to a wealth of information on how to develop a resilient entrepreneurial mindset, the importance of networking, and practical strategies to navigate through the common pitfalls faced by early-stage startups. Feras Alhlou discusses the significance of bridging the gap for those new to business, emphasizing the need to cultivate sales and marketing skills. He shares his personal experiences of overcoming setbacks, underlining the essential role of resilience and adaptability in business success. Both Feras Alhlou and Chris explore themes such as leveraging the talents of team members and advisors, the modern challenges faced by executives entering entrepreneurship, and effective problem-solving as a CEO. As Ferris states, "With the help of others, you can get through challenges much more efficiently." Key Takeaways: Networking is crucial: Engage in local networking events to enhance sales and marketing skills. Transitioning executives often need support in adapting their skills to entrepreneurial ventures. Resilience is key: Approach failures as opportunities to learn and grow. Surround yourself with a supportive team and leverage their diverse skills for business growth. There's an abundance of resources available to entrepreneurs today—don't hesitate to seek help. Notable Quotes: "Sales and marketing are just muscles that you have to build gradually." "Passion is optional, but skills and sacrifice are not." "With the help of others, you can get through challenges much more efficiently." "The resilience in business is the ability to fail, learn, and not repeat the same mistakes." "If you have the skills and you're willing to sacrifice, your chances of making it increase significantly." Resources: Ferris Al Hulu's book: "Google Analytics Breakthrough: From Zero to Business Impact" Follow on YouTube: Startup with Ferris

Anneka Gupta is the Chief Product Officer at Rubrik, a cloud management and data security company with a US$6B market cap. Before Rubrik, Anneka spent 11 years leading various teams at LiveRamp, including product, go-to-market, and operations. In today's episode, we discuss: How LiveRamp went from $30M to $200M ARR in 3 years Anneka's jack-of-all-trades career Why specialist hires can backfire When leaders should get in the weeds One area every PM can improve in Rubrik's approach to building product Much more – Referenced: Acxiom: https://www.acxiom.com/ Acxiom's acquisition of LiveRamp: https://tinyurl.com/2shm83de Amazon: https://www.amazon.com/ Auren Hoffman: https://www.linkedin.com/in/auren/ Dentsu: https://www.dentsu.com/ Dentsu's acquisition of Merkle: https://tinyurl.com/yvxe6fws James Arra: https://www.linkedin.com/in/james-arra-a43a06/ LiveRamp: https://liveramp.com/ Merkle: https://www.merkle.com/ Rubrik: https://www.rubrik.com/ Slack: https://www.slack.com/ Travis May: https://www.linkedin.com/in/stmay/ – Where to find Anneka Gupta: LinkedIn: https://www.linkedin.com/in/annekagupta/ Twitter/X: https://x.com/annekagupta – Where to find Brett Berson: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson – Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast – Timestamps: (00:00) Introduction (02:11) Inside LiveRamp's unique growth journey (12:18) Anneka's first PM role (14:20) Leading LiveRamp's marketing function (16:17) Why the best product doesn't win (21:06) Crafting products for different personas (24:53) Transitioning Acxiom's customers to LiveRamp (33:54) Why Acxiom chose to buy not build (36:40) Anneka's leap to GM and product leader (38:22) How 17 diverse roles shaped Anneka's CPO approach (40:54) The hidden career growth hack (43:15) Where domain experience is overrated (50:33) Mastering the art of altitude shifting (53:54) PMs should undergo the same training as sales reps (59:37) Strategies for selling to new personas (62:40) Lessons from Anneka's mistake at LiveRamp (67:56) Who had an outsized impact on Anneka

How did Feras Alhlou transform a career setback into a multi-million-dollar success story? Discover the incredible journey of this Bay Area entrepreneur and consultant who rebounded from the dot-com bubble burst in 2003 to build and sell his company, Enor, to Dentsu in 2019. Ferris opens up about the emotional toll of being laid off, the invaluable lessons he learned, and how recognizing and leveraging transferable skills played a crucial role in his entrepreneurial success.Throughout our conversation, Feras emphasizes the importance of resilience and adaptability in overcoming life's unexpected challenges. From mastering sales skills to strategically outsourcing weaknesses, he provides actionable advice on how to navigate the ups and downs of business. Ferris also shares his insights on the necessity of clear job role definitions and smart hiring strategies, drawing on his extensive experience to offer practical tips for both budding and seasoned entrepreneurs.Finally, we explore the motivations behind Feras' decision to sell Enor, the significance of transparency and teamwork during tough times, and the profound impact of gratitude and service on building thriving communities. Ferris's story is a testament to the perseverance required for genuine growth and a reminder that success is often a result of dedication and hard work. Whether you're just starting out or looking to elevate your business, this episode is packed with inspiration and wisdom to guide you on your entrepreneurial journey.Join the What if it Did Work movement on FacebookGet the Book!www.omarmedrano.comwww.calendly.com/omarmedrano/15min