Podcasts about Dentsu

Send us Fan MailOrchid Bertelsen is one of the most distinctive and analytically sharp voices to emerge in equestrian media in this year. She built a twenty-year career at the highest levels of digital marketing and e-commerce before the horse world pulled her back in and gave her something new to write about. Her professional background spans Fortune 5 accounts at Dentsu, leading digital strategy across more than 40 consumer brands at Nestlé USA, and running operations at Common Thread Collective, a DTC e-commerce growth agency where she built the financial systems that helped brands grow profitably across paid media, creative, and retention. That resume alone would make her an interesting voice in any industry conversation. What makes her genuinely unique is where she is applying it. Orchid rode as a child, competed on the B circuit in Illinois and Wisconsin, then stepped away for nearly 30 years. After 30 years away from horses, she returned to the saddle at a historic equestrian club 10 minutes from her home in Grosse Pointe, Michigan — what started as a Christmas gift of six lessons has since taken over her entire personality. She currently leases a horse named Beau, and that experience of returning to the equestrian world with fresh eyes and a sophisticated marketing brain has given her an unusual and valuable vantage point on an industry she now sees clearly as both an insider and an analyst. Her Substack publication, Back in the Saddle, is built around the belief that the equestrian industry is a $12 billion market that still approaches e-commerce and digital marketing the way most consumer categories did a decade ago — and that the brands that figure it out first will have a real and lasting advantage. Her writing on the collapse of Dover Saddlery broke through well beyond the equestrian community, demonstrating that the industry's business stories are as compelling as any in mainstream consumer retail when told by someone who knows how to tell them. She writes about the adult amateur community as the largest and most underserved segment in the sport — and has made changing that the mission of her platform.Follow Orchid on Substack here: https://orchid.substack.com/theplaidhorse.com

AI already knows your buyer better than most sales reps do. The question is — what are you going to do about it?In this episode, John is joined by Scott Gillum, author of The Hidden Buyer Journey, to unpack seven years of research on how buyers actually make decisions — and why our sales and marketing tools are barely scratching the surface of what's possible. From personality profiling and corporate culture mapping to the death of the sales stage, this conversation goes deep on what it really takes to sell in a world where the buyer is more informed, more protected, and more machine-assisted than ever before.If you're serious about staying relevant as a sales professional in an AI-first world, this one's a must-listen.Want to make sure you're equipped before the market moves on without you? Visit www.jbarrows.com and learn how you can Make It Happen.What You'll LearnWhy corporate culture predicts deal velocity better than any sales methodologyHow to use personality profiling tools to adapt your style to any buyerWhy 85% of the people who actually influence your deals aren't in your CRMThe one thing AI still can't replicate — and why it's your biggest competitive advantageWhy Return on Effort (ROE) is replacing ROI as the real measure of AI in salesScott Gillum is the Founder and CEO of Carbon Design. Prior to founding Carbon Design, he was the President of the Washington, DC office for gyro (a Dentsu agency), the world's largest B2B agency.His career follows the pipeline. Starting at the bottom closing deals as a sales rep. Then as a management consultant after graduate school, helping clients build and capture demand for sales and marketing channels. Advertising broadened his knowledge and experience in building brands and creating awareness.Along the way, he's been the head of marketing for an Inc. 500 company, and an interim CMO for a Fortune 500 company. Today, Scott helps clients improve the effectiveness of their marketing efforts up and down the funnel. From transitioning to digital to finding new ways to communicate, connect, and motivate audiences.Scott's a member of the Gartner for Marketing Leaders Council and he writes a regular column for MediaPost on business marketing. He's articles have appeared in leading publications such as Forbes, Fortune, Adage, the Huffington Post and he has contributed to various books on marketing. Additionally, his work on sales and marketing integration was made into a Harvard Business School Case Study and is taught at leading business schools across the nation.Website: https://carbondesign.com/scott-gillum/LinkedIn: https://www.linkedin.com/in/scottgillum/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter

The agency model is facing a perfect storm: in-housing is gutting the middle, independent agencies are winning on agility, and AI is automating the ‘making' part of marketing. So how is the big six responding?On this episode of the Performance Marketing Unlocked podcast, Jessica Tamsedge, UK CEO of Dentsu Creative, joins host Joe to outline how Dentsu is blowing up traditional silos to prepare for a world where a brand's survival depends on being ‘machine-readable' and ‘human-referenceable'. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:58) What does it mean to be ‘machine-readable'?(12:23) How does Dentsu keep itself agile?(19:51) Overrated or underrated?(25:00) PMW's Resell Me a Pen Challenge~ Further reading ~ ChatGPT Ads to hit the UKIPA Bellwether: ‘Where is the confidence coming from?'Top 6 adtech tools this week: Reddit, SMG, Merkle, Lifesight, Adform and Dentsu Hosted on Acast. See acast.com/privacy for more information.

Justin InmanFounder & CEO, emberosJustin Inman is an enterprise growth and tech executive who spent over a decade operating at the intersection of global commerce, advertising, and technology. He is a former enterprise growth leader at Google, where he spent years helping major global conglomerates—including Amazon, Coca-Cola, Sony, and L'Oréal—navigate the massive operational shift of digital transformation. In 2025, he founded emberos, a pioneering platform designed to bridge what he calls the "AI Visibility Gap." The "Share of Prompt" Playbook: Justin is the architect of AI Brand Orchestration (AIBO). His core thesis is that traditional SEO is dying as organic traffic fragments. Instead of fighting for clicks on a search results page, Justin argues that a brand's survival now depends on controlling how it is cited and described inside AI-generated text answers across platforms like ChatGPT, Claude, and Gemini. Dan RobertsGlobal Vice President for Search, AssemblyDan Roberts is an elite, award-winning performance marketing executive and one of the UK's most influential voices in digital advertising. After a highly successful run leading paid search transformation for global agency networks like Dentsu, GroupM, and Wavemaker, Dan joined the Stagwell-owned global media agency Assembly in October 2023. Following an incredible track record of driving client growth and scaling the agency's technical capabilities, he was elevated to Global VP for Search in April 2025. Key Highlights of His Expertise:The Future of Search & AI: Dan operates at the absolute cutting edge of how artificial intelligence is changing consumer behavior. He specializes in reengineering search strategy for an AI-first world—helping major global brands transition away from legacy keyword strategies toward advanced automation, Google Performance Max, and Microsoft's AI-driven ad ecosystems. The "Human + Machine" Philosophy: While he is deeply embedded in tech, Dan is vocal that the future of search isn't purely automated. His leadership philosophy centers on balancing machine learning with deep human insight and context to ensure brands don't lose their voice. Industry Leadership & Education: Beyond his corporate role, Dan is a true champion for talent development. He launched Assembly's Search Academy to train the next generation of digital media specialists. He is also the founder of Search Engine Hubbub, a prominent industry platform dedicated to demystifying complex search algorithms and fostering open knowledge-sharing among digital marketing professionals. Under his leadership, Assembly was named Microsoft Advertising's EMEA Performance Partner of the Year.

OpenAI launched its self-serve ad platform for ChatGPT two weeks ago, and the implications are still arriving. No minimum spend. Cost-per-click bidding starts at three to five dollars. Dentsu, Omnicom, Publicis, WPP — every big agency holding company is wired in. The advertising era of ChatGPT didn't begin gradually. It began on May fifth.The 2.5 billion dollars this year, 100 billion by 2030 target is the exact economic model that built Google and Meta. The free-tier user is no longer the customer. The free-tier user is the inventory. No minimum spend means every small business is about to flood in."Without sharing conversations" is the legal version. The advertiser never sees your data. OpenAI sees all of it and sells the right to act on what it sees. The data didn't leak. The middleman just changed seats. That's not a privacy story. That's a conflict of interest story that's now structural, not occasional.Gmail launched in 2004 with no ads and the cleanest interface on the web. Facebook News Feed in 2007 as a way to keep up with friends. Twitter started selling promoted tweets in 2010 after promising it never would. Every era ends the same way. The only thing that changes is how trusted the interface was before the ads showed up.The conversational interface is the highest-trust interaction humans have ever built into a machine. You ask in plain language. It answers in plain language. No blue links. No scrollable feed. Just one voice. We just sold the ad inventory inside that voice. The question isn't whether the model lies to you. The question is what fraction of your day is now navigated through a relationship whose paymaster isn't you.⏱️ Chapters0:00 — OpenAI's self-serve ad platform launched May 50:25 — MiniDoge: $2.5B → $100B is the Google/Meta playbook0:55 — Nyx: the middleman just changed seats; conflict is structural1:25 — MiniDoge: Gmail 2004 → Facebook 2007 → Twitter 2010 → ChatGPT 20262:00 — HH: the assistant works for whoever bid highest now2:15 — Saarvis: we sold the ad inventory inside the most-trusted interface ever built⚡ Learn agentic ai free - https://staas.fund/ai-workshop ⚡-----

Not all time spent with social media is equal, according to new research. Social effectiveness varies significantly by time of day, giving out of home media an important role in priming and amplifying social media campaigns. Posterscope's Russell Smither and Dentsu's Ciara Smyth join WARC's Alex Brownsell to discuss.

David Berkowitz is a world-renowned marketing strategist, community builder, and author who has spent over 20 years at the intersection of technology and brand communication. He is currently the Principal of Serial Marketer, a consultancy where he generates demand for growth-mode technology firms and agencies.Community Architect: David founded Serial Marketers, a thriving community of over 3,500 marketing professionals, and the AI Marketers Guild (AIMG), which focuses on the practical application of artificial intelligence in marketing. In 2025, he notably sold both communities to Marketecture Media.Agency Veteran: Before launching his own consultancy, he held top-tier leadership roles including Chief Marketing Officer at MRY (Publicis Groupe) and SVP of Emerging Media at 360i (Dentsu), where he helped build the social media practices for brands like Coca-Cola, Johnson & Johnson, and Mondelez.AI Thought Leadership: He is the author of The Non-Obvious Guide to Using AI for Marketing (2025), a foundational text for professionals looking to navigate the AI revolution without the hype.Prolific Content Creator: David has penned more than 600 columns for outlets like Ad Age, MediaPost, and VentureBeat, and has been an active blogger via MarketersStudio.com since 2005.The "Serial" Approach: His philosophy centers on constant experimentation and "serial" learning. He is known for being "unapologetically real" on stage and in his consulting, often sharing both his successes and his failures to help others grow.Speaker: A global fixture on the marketing circuit, he has spoken at over 400 events worldwide, including SXSW, CES, and Advertising Week.Key Expertise & Career HighlightsPersonal InsightsBackground: A lifelong New Yorker, he holds a B.A. in Psychology from Binghamton University. He is also a professional voiceover enthusiast and a Lego builder in his spare time.

Chapter Timestamps00:00 — Homeless at 26, $100M exit at 32 02:22 — Building Mutesix: one of the first productized Facebook ad agencies 09:39 — The 2019 sale and what Steve actually took home 11:52 — The wire hits — at the Western Wall in Israel 14:46 — "The money didn't change my life": post-exit identity crisis 16:31 — How Steve actually spends: the chef, the donations, the Birkin he never bought 19:55 — Why he's obsessed with insurance (and what he tells founders) 23:18 — Post-exit on a Tuesday: the daily search for meaning 25:07 — Did the $100M exit actually make him happy? 32:03 — Looking back 15 years — and what the next 5 look likeAt 26, Steve Weiss was homeless in Los Angeles, sleeping in his car in a 24 Hour Fitness parking lot with $200 to his name. Six years later, his Facebook ads agency Mutesix sold for $100 million to Dentsu. The day the money hit his account, he was standing at the Western Wall in Israel — and got a phone call that made him realize money doesn't fix what's broken inside you.In this episode of MoneyWise, host Daniel Berk sits down with Steve Weiss to walk through the parts of a nine-figure exit nobody puts in the press release: how much he personally took home, if the wire made him happy, and what post-exit life actually looks like on a random Tuesday when you've already "won."In this conversation:How Steve built Mutesix from 4 clients in 2013 into one of the first productized Facebook ad agencies — and sold it to Dentsu in 2019 for $100MThe emotional moment the wire hit at the Western Wall, and the tragedy that hit the same dayHis real spending today: a private chef 3–4 days a week, why his wife asks for nonprofit donations instead of Birkin bags, and the cause they're fundingWhy he over-indexes on life and health insurance — and the advice he gives every founderThe post-exit purpose vacuum — what he calls "almost impossible to replicate" — and how he's filling it now with family, angel investing through SGD, his podcast, real estate, and possibly politicsWhat he'd do differently if he could rewind 15 yearsThe honest answer to the question every founder secretly asks: did $100 million actually make him happy?If you've ever wondered whether the exit really fixes anything, this is the episode.MoneyWise is the personal finance podcast for high-net-worth founders. Hosted by Daniel Berk and produced by Hampton — a private, vetted community for founders and CEOs running businesses doing $2M+ in revenue. Apply at joinhampton.com.Sponsors:Daily Body Coach - achieve your dream body with https://moneywise.dailybodycoach.comOceans - Hire incredible talent for marketing, ops, sales, and more, and even have them build out all your AI workflows for you. Go to https://www.oceanstalent.com/moneywise now.

Search is becoming increasingly fragmented for users, spread across traditional browsers, largue-language-models (LLMs), social media platforms and more. In turn, search competition is increasing among advertisers, leaving many marketers looking for new ways to reach audiences. On this episode of the Performance Marketing Unlocked podcast, Andy Squire, RVP Sales, EMEA at Brave, outlines how brands can stop feeding the blackbox oligopoly and learn to reach high-value audiences on the open web, without the walled garden tax.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:15) How can businesses stop relying on walled gardens?(17:10) Balancing personalisation and privacy(25:03) Overrated or underrated...(27:34) PMW's Resell Me a Pen Challenge~ Further reading ~ Does the open web have a glass ceiling?‘A severe blow': Adland's take on Dentsu and WPP abandoning The Trade Desk's OpenpathAre AI platforms starving untapped audiences of ad investment? Hosted on Acast. See acast.com/privacy for more information.

Today in the business of podcasting: SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers access to guaranteed impressions against YouTube's audio audiences at scale for the first time. The deal connects YouTube to SiriusXM's broad ad sales infrastructure, which already spans Pandora and a wide network of podcast and streaming inventory.A new Radiocentre report, High Gain Audio, analyzed by WPP Media, finds that multiplatform audio advertising outperforms the all-media ROI average in both short-term and long-term campaigns. The report recommends that brands allocate up to 25% of total media spend to audio to maximize overall campaign ROI.The IAB Tech Lab has launched the Programmatic Governance Council, a new industry body designed to align business expectations and technical standards across programmatic advertising. Founding participants include major buy- and sell-side organizations such as Dentsu, Omnicom Media Group, WPP, Disney, The Trade Desk, and Mediavine.A growing number of content creators are launching their own in-house ad agencies, positioning them as faster and more platform-native alternatives to traditional intermediaries. Recent launches include Natalie Marshall's Expand Co-Lab and Max Reisinger's Camp Agency, part of a trend that Scalable traces back to Dhar Mann's Fifth Quarter in 2022.David's Bridal has invested in a creator ambassador program called Style Squad, which enlists both external influencers and internal employees to produce shoppable content across social platforms. The program, launched in January 2026, allows participants to earn commission on sales they drive rather than receiving flat fees.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting: SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers access to guaranteed impressions against YouTube's audio audiences at scale for the first time. The deal connects YouTube to SiriusXM's broad ad sales infrastructure, which already spans Pandora and a wide network of podcast and streaming inventory.A new Radiocentre report, High Gain Audio, analyzed by WPP Media, finds that multiplatform audio advertising outperforms the all-media ROI average in both short-term and long-term campaigns. The report recommends that brands allocate up to 25% of total media spend to audio to maximize overall campaign ROI.The IAB Tech Lab has launched the Programmatic Governance Council, a new industry body designed to align business expectations and technical standards across programmatic advertising. Founding participants include major buy- and sell-side organizations such as Dentsu, Omnicom Media Group, WPP, Disney, The Trade Desk, and Mediavine.A growing number of content creators are launching their own in-house ad agencies, positioning them as faster and more platform-native alternatives to traditional intermediaries. Recent launches include Natalie Marshall's Expand Co-Lab and Max Reisinger's Camp Agency, part of a trend that Scalable traces back to Dhar Mann's Fifth Quarter in 2022.David's Bridal has invested in a creator ambassador program called Style Squad, which enlists both external influencers and internal employees to produce shoppable content across social platforms. The program, launched in January 2026, allows participants to earn commission on sales they drive rather than receiving flat fees.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Retail Media Therapy – EP42Hiring Boom, Industry Beef & The Rise of Airline MediaThis week, Viv Craske and Colin Lewis unpack three major shifts in retail media:A growing power struggle between holding companies and The Trade DeskA surge in retail media hiring (and what it takes to stand out)Why airlines are becoming retail media giantsTopic 1: The Trade Desk vs Holding CompaniesA major industry conflict is brewing:Omnicom joins Publicis, WPP, and Dentsu in investigating The Trade DeskOfficial concern: transparency and platform feesUnofficial theory: control and margin pressureKey Insight:Holding companies may want to:Own media buying infrastructure (“the pipes”)Monetize their own AI-driven targetingReduce reliance on third-party platformsIs The Trade Desk still a partner… or now a competitor?Topic 2: Retail Media Hiring BoomRetail media is officially mainstream.What's happening:26 new roles spotted in one week aloneHiring across retailers, agencies, and platforms globally:UK: Tesco, Ocado, Deliveroo, WPPUS: Macy's, CVS, DentsuEurope: Douglas, ICAEven banks launching media networksSkills You Need to Win:Commercial mindset + revenue focusRetail and media expertiseStakeholder managementStorytelling & negotiationStrategic + analytical thinkingAdaptabilityColin's 5 Winning Mindsets:Build expertise across disciplines (especially brand growth)Develop personal agency (be a “doer”)Master modern collaborationThink like a showrunner (vision + detail)Adopt a test & learn mentalityTopic 3: Airline Commerce MediaAirlines are quietly becoming powerful retail media platforms.Why it matters:Airlines historically make ~$5–$7 profit per seatThrough retailing (upsells, hotels, cars), that can jump to $100+ per customerThe Game Changer: Connectivity (e.g. Starlink)Real-time passenger data + loyalty profilesEnables personalized, high-value advertisingCreates a captive, high-intent audienceOpportunity:Turn onboard experiences into media channelsReplace generic ads with personalized contentUnlock high-margin revenue streams

I denne episoden møter vi Emily og Julie fra dentsu Danmark som har vært med på å gjennomføre PULSE26, en forbrukerundersøkelse som blir gjort hvert eneste år av dentsu på tvers av Norden. Vi går gjennom fem forbrukertrender i Norden – fra nye pengevaner og «cringe culture», til behovet for autoritet, helse i alle valg og K-factor-bølgen.See omnystudio.com/listener for privacy information.

Women's History Month SeriesBeth Ann Kaminkow is CEO of Dentsu Americas and Chief Global Client Officer of Dentsu. Before that, she served as Global Chief Commerce Officer at WPP and CEO New York at VML. She was also the first female CEO at Tracy Lock in its 100-year history. Recently, she was named one of Ad Age's Leaders to Watch in 2026.What I love about this conversation is how Beth Ann talks about the "little girl version" of herself.She didn't dream of being a ballerina. Instead, she dreamed of working. She'd line up her stuffed animals and give speeches. She'd play cashier, receptionist, leader. In other words, work ethic wasn't something she learned. It was hardwired. At the same time, she was obsessed with Diane von Furstenberg and Mary Tyler Moore. To her, they represented women who owned their femininity, their confidence, and their desire to work hard. We also talked about navigating a male-dominated industry. Early on, Beth Ann recognized that business performance was the language that opened doors. So naturally, she made sure that was always part of her narrative. But here's what stuck with me. She never stopped caring about culture and people.Beyond that, she's honest that things haven't changed as much as we'd like to think. Certain themes are cyclical. Others remain ever-present.We then got into energy management. For Beth Ann, it comes down to non-negotiables. Running. Sleep. Eating well. As a result, she leaves parties early. She turns down great invitations. She has FOMO sometimes. Still, she knows herself. She can't burn the candle at both ends the way some people can. And because of that, she protects what she needs to show up for others.Her advice is clear: be a serious person if you want to be taken seriously. But at the same time, don't take yourself so seriously. That's her North Star.Finally, for women specifically, ambition is in short supply. If you feel it inside yourself, keep that flame burning. And most importantly, find the people who ignite it further.Connect with Beth Ann: https://www.linkedin.com/in/beth-ann-kaminkow-b714042/THE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.comIG: https://www.instagram.com/kathisr_chief_reinventor/FB: https://www.facebook.com/kathi.sharpeross/LinkedIn: https://www.linkedin.com/in/kathisharpeross    

Gaming has firmly entered the mainstream, with more than three billion players worldwide and engagement levels that now rival – and often exceed – social platforms. What was once seen as a niche channel is now a dominant cultural force, commanding time, attention and participation at scale.These shifts, and what they mean for brands, were explored in depth at Campaign's recent gaming summit, held in London.In this sponsored episode of The Campaign Podcast, Dentsu's global head of gaming, Brent Koning, builds on that conversation and goes further. He delves into gaming's role as an immersive social space, and why it remains one of the most underutilised channels in the marketing mix. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Zac Selby, SVP of global solutions for data & technology at dentsu.They look at IAB Australia's 'Future of Measurement' initiative, Google securing a patent for AI-generated landing pages, and Apple introducing advertisements in Apple Maps.0:00 Introduction1:20 IAB Australia launches new initiative12:51 Google patents right to replace landing pages27:34 Apple to introduce ads in Maps

'Big Six' holding companies appears to be quickly losing faith The Trade Desk (TTD). Publicis is no longer recommending the demand side platform to its clients, Dentsu and WPP abandoned Openpath and Omnicom has reportedly commissioned an audit of its relationship with the company – but why?On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe to discuss what these changes mean for the broader programmatic landscape and whether or not operating in the open web puts a ceiling on a company's success. Also, the pair discuss ChatGPT Ads' ongoing advertising trial. Early returns are in and measurement appears to be the biggest hurdle for advertisers, but what do consumers think of the new format – and does it matter? This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:36) What next for the open web?(10:01) Is ChatGPT playing measurement catch-up?(20:10) Why ads in ChatGPT has to work for OpenAI~ Further reading ~ Omnicom commissions audit of The Trade DeskWhy are holdcos turning on The Trade Desk?‘We have a responsibility to our clients': Publicis explains The Trade Desk pull back‘It is a paid beta test': Has ChatGPT Ads jumped the gun?‘Still finding its feet': Underwhelming early returns for ChatGPT Ads Hosted on Acast. See acast.com/privacy for more information.

She Drove $1B in Global IP. Now She's Building a BBQ Empire. Shannon Pruitt on Her Next ChapterShannon Pruitt is the Co-Founder and President of BBQ United and BBQ World Cup & Expo. She's spent 20+ years building franchises across FIFA, Formula 1, the NFL, MLB, American Idol, and Disney. She's driven more than a billion dollars in global IP revenue, was Global CMO of Stagwell, founded Dentsu's $23 million Story Lab.And now she's Reinventing again—as a co-founder.In this episode, Shannon talks about meeting her business partner during CES the night of the LA fires, and how a passing conversation turned into a new chapter. She gets into the mentors who changed her life and why mentorship often shows up in micro moments you don't recognize until later.She's honest about the financial fear of leaving a corporate salary as a single mom of three, and why writing down what brings you joy is the simplest exercise that actually works.We go deep on female friendships, the Friendsgiving she hosts every year, and the people who remind her of who she wants to become.This one's for anyone asking what's next.Connect with Shannon: Connect with Shannon on LinkedIn https://www.linkedin.com/in/shannonsweenypruitt/BBQ World Cup on LinkedIn https://www.linkedin.com/company/bbqworldcupandexpo/BBQ World Cup on Instagram https://www.instagram.com/bbqworldcup/THE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.comIG: https://www.instagram.com/kathisr_chief_reinventor/FB: https://www.facebook.com/kathi.sharpeross/LinkedIn: https://www.linkedin.com/in/kathisharpeross    

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's darum was CRM eigentlich bedeutet und warum es viel mehr ist als nur ein Tool zur Kundenverwaltung. Es geht darum welche drei Arten von CRM es gibt, was Social CRM wirklich leistet und warum die Art deiner Leistung bestimmt, wie du dein CRM aufsetzen musst. Außerdem geht es um das R in CRM also um Beziehungen: Was macht sie aus, welche Ebenen gibt es und warum ist das für dein Marketing so entscheidend?____________________________________________Marketing-News der Woche:Deutsche CMOs bei KI-Investment in der SpitzengruppeDer neue „CMO Navigator – Media Edition 2026" von Dentsu zeigt eine Branche im Aufbruch. 9 von 10 CMOs geben an, KI verändert bereits ihre Strategien. Deutsche Marketingentscheiderinnen investieren vor allem in Markenbildung, Attention-Strategien und KI-Innovationen. Auffällig: Die Studie beschreibt eine neue Gruppe sogenannter „Perceptive CMOs". 17 Prozent der Befragten, die frühzeitig in neue Technologien einsteigen und mit überdurchschnittlichem Wachstum belohnt werden. KI ist Trend Nummer 1 im Marketing – aber der Glanz verblasst schonKünstliche Intelligenz ist auch 2026 das Top-Thema unter den Marketing-Trends. Allerdings wird die künftige Relevanz von KI bereits geringer eingeschätzt als noch im Vorjahr.  Das klingt nach Normalisierung: KI wird zunehmend als Standard-Infrastruktur verstanden, weniger als großes Experiment. Die Branche fragt nicht mehr „Nutzen wir KI?", sondern: „Wie setzen wir sie sinnvoll und messbar ein?".Social Media Report 2026: Facebook oben, Threads holt aufFacebook bleibt laut dem Social Media Report 2026 mit 3,22 Milliarden monatlich aktiven Nutzern die größte Plattform weltweit. Instagram legte im Jahresvergleich um 10 % zu, Threads wuchs um 9,4 Prozent, TikTok um 7,6 Prozent. Aber: Reichweite allein differenziert nicht mehr. Nutzer verwalten im Schnitt 7,5 Accounts gleichzeitig. Die Frage ist nicht mehr, wo die Zielgruppe ist, sondern wie man auf mehreren Plattformen gleichzeitig relevant bleibt, ohne sich dabei zu verzetteln.Deutschlands Digitalwerbemarkt knackt 8 MilliardenDer Online-Vermarkterkreis (OVK) erwartet für den deutschen digitalen Werbemarkt 2026 ein Wachstum von 8,7 % auf 8,2 Milliarden Euro. Online-Video-Werbung überholt erstmals die klassische Display-Werbung und macht mit 4,2 Milliarden Euro rund 51 % des Gesamtmarktes aus. Dazu kommt: Programmatic Advertising erreicht einen Anteil von 80 % am Gesamtumsatz. Video ist kein Nice-to-have mehr.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

NP Digital Canada Managing Director Ronnie Malewski reveals why most marketers are hiding behind vanity metrics while their competitors eat their lunch, how AI-powered conversational commerce is making your checkout page irrelevant, and why "impressions don't pay salaries — revenue does."Ronnie Malewski is the Managing Director of NP Digital Canada, one of the fastest-growing digital agencies in the country, built entirely on inbound leads under Neil Patel's brand. His dual background in psychology and marketing shapes everything from how he approaches clients to how his team builds AI workflows that competitors haven't caught on to yet.He explains:◼️ Why vanity metrics (impressions, clicks, reach) are a deliberate hiding place — and the only number that actually matters in 2026◼️ The conversational commerce shift happening right now: how AI agents are taking over the entire buyer journey from research to checkout, without ever touching your website◼️ How Ronnie's team audited their own time sheets to identify AI use cases — and built a media planning tool that made the role nearly obsolete overnight◼️ Why "AI can create Shrek 1, 2, and 3 — but it can't create Shrek" — and what that tells you about where human creativity still wins◼️ The exact 5-step framework for showing up in AI search engines (GEO/AEO) before your competitors figure it out◼️ Why you need roughly 250 published documents for AI engines to trust your brand as a legitimate source — and how most businesses are nowhere close◼️ The Campbell's Soup psychology experiment that doubled average purchase quantity overnight without changing a single thing about the product◼️ Why saying no to the wrong clients is the real foundation of agency culture — not perks, not team-building, not personalityTimestamps05:00 – Ronnie's path from psychology student to WPP, Dentsu, and building NP Digital Canada10:00 – How NP Digital runs on 100% inbound leads and what that means for the type of clients they win15:00 – Vanity metrics are a lie: why impressions don't pay salaries and what to measure instead20:00 – Conversational commerce and agentic checkout: the buyer journey has already changed25:00 – How Ronnie's agency uses AI internally: vibe coding, media plan automation, and custom client portals30:00 – Saying no, protecting your team, and why culture is built on what you refuse35:00 – The timeless marketing psychology principles (loss aversion, IKEA effect, Campbell's limit experiment) that AI can't replace37:00 – 5 tactics to win AI search right now, why GEO is just SEO evolved, and where marketing is headed into 2027

Today's MadTech Daily covers Netflix pulling out of the bidding war for Warner Bros, Dentsu naming Takeshi Sano as global CEO, and HubSpot expanding its media reach with a Starter Story deal.

In 2025 Dentsu UK achieved Family Friendly Workplace accreditation - Nicole and Jody reveal how, alongside building a workplace culture where nearly one in six employees actively engage in their Parents & Carers ERG.   Discussing how collaboration between their Parents & Carers ERG, DE&I and HR teams drives change, Nicole and Jody share policy and support examples across fertility support, extended partner leave and visible leadership role modelling.   Jody shares her powerful story of experiencing pregnancy loss before Dentsu UK had a policy describing her decision to resign, her experience in returning, and in receiving a promotion.   With published Gender Action Plans coming in next year, this episode is packed with ideas for steps you can take to continue building your family friendly workplace.   There's more!   If you'd like more insights and the opportunity to discuss your work with Nicole and Jody, join us at the launch of From Babies with Love's 2026 Guide: Cutting Edge Family Friendly policy & practice:   ·        10th March 2026, at Clyde & Co, London ·        In person: 9:30 -11:30 GMT ·        Live Stream: 10:00-11:30 GMT   email impact@frombabieswithlove.org to request your free place today.   What actually drives progress for women in leadership? Encompass Equality's latest research   Thank you to Encompass Equality for sponsoring this episode.   Encompass is dedicated to creating better workplaces for women and building cultures where everyone benefits.   Powered by industry-leading research into women's lived experiences at work, Encompass turns real insight into targeted interventions that improve how people work together.   Their latest research, conducted with the FTSE Women Leaders Review and Chartered Management Institute, reveals what actually works and how to make change happen in your organisation.   Download your free report from Encompass Equality  

The latest guest on The PR Week podcast is Fred Haberman, cofounder and CEO of Minnesota-based agency Haberman and one of the authors of an op-ed calling for deescalation by federal agents operating in the Twin Cities. Haberman talks about what the situation on the ground in Minneapolis is like, and how it's affected both residents and members of the business community. He also chats about the Winter Olympics and a decidedly non-Olympic competition: pond hockey. Plus, the biggest marketing and communications news of the week, including earnings from Havas and Dentsu; an executive move at Weber Shandwick and a look back at the life and career of Jesse Jackson.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

My guest today is Don Sklenka, SVP of AI Optimization at Claritas and one of the rare operators who's lived at the intersection of creative media and machine intelligence long before AI became a buzzword on every deck. With nearly 25 years in digital marketing, Don built his foundation inside global agency powerhouses like Publicis and Dentsu, leading omni-channel strategies for Fortune 500 brands across retail, CPG, automotive and healthcare. Today, Don is scaling patented AI solutions that turn data into decisions and campaigns into performance engines, real-time optimization, predictive analytics, smarter, creative, better outcomes, less noise, and more signal. Finally, he's a lifelong Cleveland sports fan, which tells you everything you need to know about his resilience and commitment to the long game!

Carlos Cesta, Partner at Makanta Services M&A isn't just about closing deals, it's about making the deal actually work.  Carlos Cesta, M&A advisor and founder of his own boutique advisory practice, spent 30 years on the buy-side at Verizon, Dentsu, Presidio, and NP Digital. He's worked 125+ deals across telecom, advertising, and digital marketing. Now he's flipped to advisory, bringing that buy-side operator mindset to entrepreneurs preparing for exit. In this episode of the M&A Science Podcast, Carlos Cesta, Partner at Makanta Services, breaks down how seasoned buyers really think about M&A. Not as a linear process, but as a series of decisions that constantly reshape one another. Carlos shares why strategy is as much about what not to pursue, and he also explains why one-size-fits-all deal templates fail, how earnouts are often misused, and what experienced buyers do differently to protect value after closing. Things You'll Learn: Why M&A strategy also means defining what you WON'T buy  The deal spiral model experienced buyers use How to start integration planning before LOI How to structure earnouts that actually work Using deal structure earnouts as a risk management tool _____________________ M&A Doesn't Have to Be So Painful

In this Omni Talk Retail interview, recorded live from FMI 2026 at the Simbe booth, Chris Walton and Anne Mezzenga sit down with Brian Monahan, SVP of Albertsons Media Collective, to discuss how retail media is evolving and why in store media is emerging as the next major growth frontier. Brian shares his background across Walmart, Pinterest, Dentsu, and now Albertsons, and explains why retail media is far from a bubble. The conversation explores how first party data, authenticated shoppers, and trip based insights are reshaping how brands measure performance and drive growth across grocery retail. The discussion also dives into Albertsons Media Collective approach to collective growth, the competitive realities of operating as a challenger retail media network, and why local banner equity creates differentiated value for brand partners. Brian outlines why in store media represents the third leg of the retail media stool and how connecting the shopper journey from couch to checkout will define the next phase of retail media innovation heading into 2026. Key Topics Covered - How retail media is evolving beyond sponsored ads - Why first party data and authenticated shoppers matter - The role of trip based insights in driving brand growth - Albertsons Media Collective approach to collective growth - Competing as a challenger retail media network - Why in store media is the next major retail media unlock - Connecting off site, on site, and in store media touchpoints - Where in store media stands on the adoption curve heading into 2026 Stay tuned to Omni Talk Retail for continued coverage from FMI 2026, and be sure to visit the Simbe booth, #118, in the FMI Tech section. #FMI2026 #Albertsons #RetailMedia #InStoreMedia #GroceryRetail #RetailTechnology #RetailLeadership #OmniTalk

Unser Partner Scalable Capital ist der einzige Broker, den deine Familie zum Traden braucht. Bei Scalable Capital gibt's nämlich auch Kinderdepots. Alle weiteren Infos gibt's hier: scalable.capital/oaws. Wells Fargo, Bank of America & Citigroup liefern ab. Aber nicht genug. Oracle wird verklagt. Tesla will nur noch Abo. Deals bei Coca Cola und Dentsu platzen. Toyota will durchziehen. Quantinuum könnte Honeywell pushen. Wird Rivian (WKN: A3C47B) das nächste Tesla (WKN: A1CX3T)? Diskutieren wir mit Jürgen Pieper. Bitcoin-ETFs hatten besten Tag seit Oktober. Woran hat's gelegen? Vielleicht Bitpanda und BitGo. Vielleicht Politik. Ansonsten boomt Polymarket weiter. Insidertrading wird zum Beruf. Altcoins laufen nicht lang. Diesen Podcast vom 15.01.2026, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung.

In today's MadTech Daily, we cover Dentsu's bid to sell a global unit nearing collapse, the UK seeking a copyright reset between AI firms and creators, and Netflix eyeing a cash deal for Warner Bros. and HBO Max.

Welcome to a very special CMO Whisperer at CES episode. This is the first in a series of conversations we're recording before, during, and after CES to give CMOs practical perspective on what matters most right now and what's coming next. Today, I'm joined by Cort Irish, Head of Marketing at Claritas. Claritas works with agencies like Publicis, Horizon, and Dentsu. Brands including Walgreens, Verizon and GM and partners across media and data like Amazon, Comcast and Adobe. Claritas is graciously supporting this entire CES series, helping make these conversations possible so CMOs can hear directly from peers and partners throughout the week. Welcome to the show! 

Hannah Shelton is a global people operations and learning-development leader, expert at turning disengagement into driving force. With deep experience shaping talent strategy, employee experience, and organizational learning for multinational firms, she influences how companies design workforces that learn, adapt, and thrive.Ross and Hannah talk about thirst for curiosity, negotiating, everyday approaches, thinking differently, approaching things differently, personal transformation, The Strengths Profile, better appreciation, leadership, curiosity, doubt, potential, judgment, value, change management, elevating, personalised knowledge scaling, coaching, supporting the community, building trust, learning from other people, new phases, self service, learning, adaptability, the future of work, variety, engagement, redundancy, advocacy, DIY and Chat GPT.Timecodes:00:17 Intro to Hannah 01:05 Chris Voss03:30 Learning and self development06:26 Triggers to evolving and leadership10:43 How Hannah designs and adapts programmes14:39 What's exciting Hannah at the moment with dentsu19:38 Transformation and developing in real time 22:33 Next years plan for Hannah25:16 Supporting agents with AI and evolution29:18 Coaching when data is uncertain34:20 Challenging people and management37:57 Upcoming challenges42:01 Sustainability44:21 The last time Hannah did something for the first timeConnect with Ross:WebsiteLinkedInMoonshot Innovation Connect with HannahLinkedIn

Every marketer has asked themselves the same question: Is AI coming for my job?  In this episode of Leader Generation, Host Tessa Burg and David Berkowitz, Founder of High Caliber AI and the AI Marketers Guild, explore how marketers can start viewing AI as a collaborative tool instead of a threat to their careers.   David talks about his latest work, The Non-Obvious Guide to Using AI for Marketing, and some of the unconventional ways companies are using AI to their advantage. He and Tessa delve into how AI can unlock opportunities that are unique to a company and brand, the role of AI results in reputation management and the value of experiential knowledge.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About David Berkowitz: David Berkowitz is the Founder of High Caliber AI and AI Marketers Guild, and the author of The Non-Obvious Guide to Using AI for Marketing (Ideapress, 2025). A longtime marketing strategist, David has led marketing and innovation for companies including Mediaocean, Storyhunter, Sysomos, MRY (Publicis), and 360i (Dentsu). He has contributed 600+ columns to outlets like Advertising Age, MediaPost, and VentureBeat, and spoken at 400+ events worldwide. He helps marketers harness AI to work smarter, stay creative, and strengthen customer connections. You can reach him on LinkedIn or at aimarketersguild.com and highcaliberai.com.  About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In today's Digest, we look at Havas entering talks over a potential WPP stake, Dentsu accelerating its global restructuring amid revenue declines, and a German court ordering Google to pay €572m in a price-comparison case.

Bita Jedo has 9+ years experience in the creator economy, spanning global platforms (TikTok), consumer tech (Bumble) and creative agencies (Dentsu), leading partnerships with globally recognised talent including Barry Keoghan, Aaron Pierre and Amelia Dimoldenberg. She also sits on advisory boards for VidCon, Global Influencer Council, Soho House, and is a judge for the bcreator & Shorty awards. She has recently been named in Forbes 30 under 30 and the Future is Female award.

Flight 46: Iconic former domestic and international planning and development executive for both Disney and Universal, Frank Stanek. When you view construction photos or videos of Epcot, Tokyo Disneyland, Universal Studios Orlando Resort, Universal Studios Japan and other major themed entertainment projects around the globe, the focus is typically on those crazy creative folks — not the guys in the suits. But the truth is that if it weren't for the guys in the suits who secured the site and the funding, strategically planned the project, and oversaw the budgets and schedules, those crazy creative folks wouldn't have anything to design or build! Frank Stanek is probably the most famous "suit" in our industry today, having worked for Walt and Roy Disney on the New York World's Fair and Mineral King before joining WED Enterprises to oversee business planning and development. He helped to create Walt Disney World, Epcot, Tokyo Disneyland, and Disneyland Paris before working directly with Michael Eisner and Frank Wells as the Walt Disney Company's first Corporate Vice President of Planning. After a stint with the Japanese firm Dentsu, Frank was recruited to MCA/Universal, where he became President of International Business Development and oversaw the Universal Orlando Resort, Universal Studios Japan, and Universal projects in Spain, Korea, and China. Set your timepiece now and plan to join us as one of the themed entertainment industry's most storied planning and development execs shares his wisdom and tales from the trenches in what promises to be Zoomcast for the ages!

Patrick Nally, one of the founding fathers of the sports marketing industry through his agency West Nally, was a true “gamechanger” at the peak of his success. In this episode, we dive deep into Patrick's journey—from leaving school at 15 to pioneering the commercial architecture behind the Olympic Games, FIFA, UEFA, and IAAF. These programs, now worth billions, were shaped by one man's vision. Listen to the stories behind the deals, the drama, and the legacy. And if you want more, grab Patrick's book.   Key Highlights Left school at 15, started as a messenger boy in an advertising agency, moved into PR Learned brand dynamics, met Peter West At 20, launched a new PR division and proposed sport as a “means of communication” — salary: £1,000/year Founded West Nally in the early '70s; early clients included Benson & Hedges, Gillette — across golf, tennis, snooker Grew the agency, moved to larger offices, worked with British Olympics (with BP), brought Kraft into athletics — first bib number sponsorship (1972 & 1976) Expanded internationally — Australia, U.S. — as brands saw sport as a goodwill platform Met Horst Dassler (adidas) in 1974 post–World Cup; FIFA had 5 staff, no money — Patrick found the funding Created FIFA's development program, brought Coca-Cola in — first global media budget in sport Launched projects with IAAF, GAISF, and others; 40–50 staff; new offices in Canada, Japan (with Jack Sakazaki) Brought Sepp Blatter into Coca-Cola's FIFA development program 1978 Argentina World Cup: protected Coca-Cola's rights amid political upheaval; Argentina needed to win — and did Coca-Cola guaranteed the CHF 12 million budget — first World Cup with a commercial structure Olympic stories: began talks with Moscow 1980 organizers in 1976, well before the boycott Deals with Levi's, Wrigley's — early brand integration into Olympic movement Juan Antonio Samaranch begins positioning himself  Summer & Winter Olympics staggered every two years Explored ownership of Olympic rings; signed key National Olympic Committees (NOCs) Driven by desire to achieve; chess-player mindset; failure not an option; importance of the company you keep 1982 FIFA World Cup in Spain: launched Inter-Soccer program to connect FIFA and UEFA events Advocated for “clean stadiums” at the Olympics — supported by IOC Director Monique Berlioux  1984 LA Olympics: Peter Ueberroth's commercial breakthrough Horst Dassler stories: son of adidas founder Adi Dassler; payments to Havelange, Primo Nebiolo, and Jean-Marie Weber (“the bag man”)  Golden Series in track & field — precursor to IAAF World Championships At its peak, West Nally had hundreds of staff and offices in London, LA, NY, Tokyo, Australia Early '80s: ISL (International Sport and Leisure) enters — “The Billion Dollar Steal” Dassler asked Patrick to buy him out of SMPI (Monaco); Dentsu made a better offer — ISL was born  Hakuhodo worked closely with West Nally in Japan — triggered Dentsu's move After Horst's death, a war on all fronts; Patrick stepped away Patrick's book: setting the record straight on the creation of the industry and West Nally's legacy What drives him today: Poker Project, UNESCO, World Olympians Association   About Patrick Nally has often been described as the founding father of modern sports marketing. Through West Nally, the company he founded in 1970 with Peter West, he created the blueprint on which much of sports marketing is based to this day. His vision and innovation have shaped the way the sports business operates. Patrick's work created a revolution in sports marketing which involved the identification, ownership and branding of rights and assets, which could then be packaged and offered to category specific sponsors. This seminal advance ensured valuable exclusivity over a defined and protected set of rights for sponsor brands and, in doing so, ensured that rights owners benefited from previously unheard of fee levels while brands were empowered to create powerful and hugely effective campaigns. It was an approach, which demanded a fresh mind-set from governing bodies, and event hosts, which had previously struggled to manage commercial activities. His approach was the foundation of both FIFA's and the IOC's long term marketing strategy Patrick was responsible for bringing Coca Cola into football; first as the corporate backer of FIFA's global development programme, then as a founder member of the Inter Soccer 4 programme which generated previously unimaginable sponsorship revenues for major FIFA and UEFA competitions. He continues to work with many of the world's best-known brands and leading sports properties and Federations to create outstanding commercial value and marketing benefit for all parties. One of his current roles is to support, as President, the International Federation of Match Poker – a Mind Sport in an eSport wrapper. For an activity to be recognized as a sport. A “sport” must; contain an element of competition  not rely on any element of “luck” specifically integrated into the sport and not rely on equipment that is provided by a single supplier. Nally pioneered the development of Match Poker as a digital method of playing poker, and specifically designed to offer poker as an official world sport”. To meet the definition of “sport”, Match Poker was designed so that a large part of the luck inherent in poker was removed and was achieved by having the same cards dealt to players in corresponding positions each time the hand is played – followed by the same flop, turn and river. A player's performance is then judged not on how much he won or lost on a hand, but rather by comparing his play with that of every other player who had played that hand. To remove any ‘human error' Match Poker doesn't use cards or chips and is fully digital. Nally remains one of the best-connected individuals and most effective radical thinkers in sports marketing and is at the heart of thought-leadership in the sector through his consultancy https://en.wikipedia.org/wiki/Patrick_Nally   Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Advertisers have been pulling investment from newsbrands and trusted journalism for years. The latest AA/Warc figures show that national and regional newsbrands, along with magazines, have suffered the steepest declines in adspend across all channels, while tech platforms continue to claim a growing share of the market.However, the figures suggest this decline will slow in 2026, and this year's Media Week Awards was a successful night for many newsbrands, including The Telegraph, which took home the coveted Sales Team of the Year.This episode of The Campaign Podcast asks whether advertisers are moving away from trusted journalism or alternatively whether newsbrands are fighting back and seeing a resurgence. James Bailey, UK chief executive of Dentsu's iProspect, joins the episode alongside Adam Foley, chief executive of independent agency Bountiful Cow and former director of UK advertising for the Guardian as well as founder of the News Alliance, a cross-industry coalition to encourage advertisers to support trusted news and journalism.Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode includes UK editor-in-chief Gideon Spanier and deputy media editor Shauna Lewis.Further reading:'Utterly ruinous': media agency boss on the impact of ad blocking on news brandsMedia 360: Media industry is ‘sentencing news to death' and ignoring its effectivenessMajority of execs believe brand safety in news harms advertisersAhead of Trump's second term, Meta to scrap fact-checking on Facebook and InstagramNews needs youMars and Unilever on 'moral and business responsibility' to improve online safety Hosted on Acast. See acast.com/privacy for more information.

The CPG Guys are joined in this episode by Brian Monaghan, SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Companies.Find Brian on Linkedin at: https://www.linkedin.com/in/brmonahan/Find AMC on Linkedin at: https://www.linkedin.com/company/albertsons-media-collective/Find AMC online at: https://albertsonsmediacollective.com/Here's what we asked Brian:What led you to join Albertsons Media Collective, and how do your past experiences (at Dentsu, Pinterest, Walmart etc.) inform your vision here?What is your overarching mission for Albertsons Media Collective over the next 3-5 years?How do you define success for Albertsons' retail media—beyond revenue like category growth or household penetration?Albertsons recently introduced a new “media toolkit” for CPG partners. How do you see this evolving, and what are the biggest learnings so far? How does the “collective growth” mindset, you have spoken of, translate into concrete programs or incentives for advertiser partners? What are the major obstacles in full funnel closed-loop measurement and attribution in grocery / retail media, and how is Albertsons tackling them?How is Albertsons leveraging tech innovations (e.g. AI, machine learning, predictive analytics) to improve targeting, personalization, and measurement?How do you foster collaboration with advertisers to not just run campaigns but jointly drive category growth?How is Albertsons organized internally such that the media collective is aligned with merchandising, operations, digital, stores etc.? What are the biggest coordination challenges?What kind of investments (talent, tech, partnerships, infrastructure) are you making to scale Albertsons Media Collective?As RMNs seek to break out of the current dominance of the 2 biggest platforms, what are the biggest risks you see for retail media in the next couple of years (regulatory, economic, competitive, technological)?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSHeCCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The Cybercrime Wire, hosted by Scott Schober, provides boardroom and C-suite executives, CIOs, CSOs, CISOs, IT executives and cybersecurity professionals with a breaking news story we're following. If there's a cyberattack, hack, or data breach you should know about, then we're on it. Listen to the podcast daily and hear it every hour on WCYB. The Cybercrime Wire is brought to you Cybercrime Magazine, Page ONE for Cybersecurity at https://cybercrimemagazine.com. • For more breaking news, visit https://cybercrimewire.com

Explosions rock a shuttered Myanmar cybercrime hub. The Aisuru botnet shifts from DDoS to residential proxies. Dentsu confirms data theft at Merkle. Boston bans biometrics. Proton restores journalists' email accounts after backlash. Memento labs admits Dante spyware is theirs. Australia accuses Microsoft of improperly forcing users into AI upgrades. CISA warns of active exploitation targeting manufacturing management software. A covert cyberattack during Trump's first term disabled Venezuela's intelligence network. Our guest is Ben Seri, Co-Founder and CTO of Zafran, discussing the trend of AI native attacks. New glasses deliver fashionable paranoia. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Today's guest is Ben Seri, Co-Founder and CTO of Zafran, discussing the trend of AI native attacks and how defenders should use AI to defend and remediate. Selected Reading Stragglers from Myanmar scam center raided by army cross into Thailand as buildings are blown up (AP News) Aisuru Botnet Shifts from DDoS to Residential Proxies (Krebs on Security) Advertising giant Dentsu reports data breach at subsidiary Merkle (Bleeping Computer) Boston Police Can No Longer Use Facial Recognition Software (Built in Boston) Proton Mail Suspended Journalist Accounts at Request of Cybersecurity Agency (The Intercept) CEO of spyware maker Memento Labs confirms one of its government customers was caught using its malware (TechCrunch) Australia sues Microsoft for forcing Copilot AI onto Office 365 customers (Pivot to AI) CISA warns of actively exploited flaws in Dassault DELMIA Apriso manufacturing software (Beyond Machines) CIA cyberattacks targeting the Maduro regime didn't satisfy Trump in his first term. Now the US is flexing its military might (CNN Politics) Zenni's Anti-Facial Recognition Glasses are Eyewear for Our Paranoid Age (404 Media) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

WPP, Publicis Groupe, Omnicom, Interpublic, Havas and Dentsu have hitherto been known to adland as the "big six". However, the past year has brought the announcement of a proposed merger between Omnicom and IPG, while Havas and Dentsu have become comparatively smaller.So, the "big six" become the "big three", but is there another challenger? Accenture Song's latest results reported revenues of $20bn (£15bn) in the 12 months to August, putting it on par with Omnicom's $16bn, Publicis' €16bn ($19bn) and WPP's £15bn ($20bn). The business has picked up the $42m media account for Optus in Australia and remains in the running for Jaguar Land Rover's global integrated marketing account.With significant changes among the biggest holding companies continuing to shift the advertising landscape, some have questioned whether it is the end of the "big six", heralding the start of a new "big four". In this week's episode of The Campaign Podcast, Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson, examine the potential outcomes. The episode is hosted by tech and multimedia editor Lucy Shelley.Further reading:Accenture is at a crossroads for its global agency ambitionsWhat's next for Accenture Song? CEO Ndidi Oteh at Campaign Live‘Song is changing Accenture': CEO Ndidi Oteh on media, M&A and ‘Big Four' agency rivalryOmnicom now ‘confident' IPG deal will close in November as EU approval nearsYannick Bolloré on Havas' Q3 ‘acceleration', Dentsu's assets and being ‘open' to M&AHavas ‘could be interested' to buy or partner with some of Dentsu's international assetsArthur Sadoun on why Publicis is ‘winning' and how ‘struggling' rivals have dragged down agency valuations Hosted on Acast. See acast.com/privacy for more information.

In today's Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu's global assets, and TikTok's algorithm licensing sparking concern in the US.

Ndidi Oteh, the new global chief executive of Accenture Song, was interview on stage by Campaign's editor-in-chief Gideon Spanier at Campaign Live in her first UK interview.24 days into the new job, Oteh discussed navigating change and scale, plans to expand in media buying, and how the agency arm of consulting giant Accenture compares to the big holding companies. This episode features the full session from the event, with an introduction from Campaign's tech editor Lucy Shelley. Oteh divulged Song's acquisition strategy, focusing on talent and partnerships, and how the creative shop is actually changing the consultancy giant. Further reading:Four agency groups in race to win Jaguar Land Rover global marketing accountDentsu appoints bankers to seek buyers for international businessAccenture and WPP have discussed potential M&A dealWPP hires AKQA global CEO from AccentureAccenture Song dropped from TfL creative review for 'not meeting DEI criteria'Accenture Song appoints Ndidi Oteh as North America leadDavid Droga to step down as CEO of Accenture Song Hosted on Acast. See acast.com/privacy for more information.

In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ellie McDonough, programmatic director at Dentsu.  They discuss how TikTok's US business could be impacted by investment from the Murdochs, how AI search is harming publishers, and UK broadcasters rejecting the idea that they should partner in order to take on the streaming giants.  (Since this podcast was recorded, Trump has signed an executive order stating the terms of a deal to transfer TikTok's US business to a US owner. Rupert Murdoch's investment has also been confirmed.) 

The CPG Guys are joined in this episode by Jordan Rost, head of Ad Marketing for Roku & Jeff Bustos, SVP retail media analytics at Merkle. Jeff is a repeat guest on the CPG Guys and we have had great conversations on the role of retail media in our industry. This episode is focused on retail media including new capabilities, our guests' partnerships and the overall state of retail media research and learnings.Follow Jordan Rost on LinkedIn at: https://www.linkedin.com/in/jordanrost/Follow Roku on LinkedIn at: https://www.linkedin.com/company/roku/Follow Roku online at: https://advertising.roku.com/ Follow Jeff Bustos on Linked in at : https://www.linkedin.com/in/bustosjeffrey/ Follow Merkle on LinkedIn at: https://www.linkedin.com/company/merkle/ Follow Merkle online at: https://www.merkle.com/Here's what we discussed :  1. Jordan, give us the latest - Roku was on this podcast  a year ago, what's changed, what's new and how is the world of CTV doing?2. Jeff, Roku and Dentsu recently revealed research on shoppable TV advertising and whether it drives success for CPG. Tell us if content commerce integration drives engagement for brands or not?3. Jordan, you now have a partnership with Amazon. Tell us all about it and how advertisers can benefit from this partnership including any measurement?4. Jeff, as an expert of retail media measurement, how are you advising all including Roku to innovate metrics and deliver for CPG brands?5. Jordan and Jeff, are these ads mostly generic or personalized and how are consumers responding to it?6. Jordan, what role does content provide in engagement and attribution - how do you work with brands in ensuring there is ROI?7. Jeff, we know price sensitivity is impacting CPG today. How can brands reach the value-driven shopper?8. Jordan, if a brand hasn't used CTV before, what's the best way to give it a try? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why. Dig deeper on the topics mentioned in this week's episode: ~The meaning of agency holding companies' changing power dynamics ~Dentsu's strategy to stand out amid industry M&A ~Behind the scenes of the updated “How Many Licks” campaign ~Listen to Little Caesar's CMO talk sports marketing strategy

In today's MadTech Daily, we discuss Dentsu weighing sale of global unit, YouTube and Fox striking a short-term deal, and Omnicom surpassing WPP in UK ad spend.

Today in the business of podcasting: Sounds Profitable and Podcast Movement merge, Dentsu is opening a podcast network in India, and Billboard looks at the numbers for Taylor Swift's last podcast appearance. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: Sounds Profitable and Podcast Movement merge, Dentsu is opening a podcast network in India, and Billboard looks at the numbers for Taylor Swift's last podcast appearance. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

In today's MadTech Daily, Dot discusses Dentsu's revenue dipping, Paramount's latest strategy plans, and a new AI feature from Google. 

Episode SummaryThis episode of the OnBase Podcast dives into AI's critical role in transforming go-to-market (GTM) strategies, brand building, and buyer engagement in the B2B landscape. Host Paul Gibson speaks with Rob Gold about how AI serves as a strategy accelerator, not just a buzzword, and explores the behaviors modern B2B marketers need to adopt to remain competitive. Rob also shares insights into Dentsu's groundbreaking AI-powered transformations and outlines the trends that will redefine B2B marketing by 2030.Key topics include the increasing importance of brand trust, AI-driven personalization, and actionable first steps for companies ready to expand their AI maturity while keeping human creativity at the core.Key TakeawaysAI as a Strategy AcceleratorAI is an accelerator for strategies, enabling organizations to reduce decision-making times and optimize buyer journeys.Brand TrustA strong brand built on trust and aligned values is essential to establish credibility with buyers.Enhanced Buyer ExperienceSimplifying complex purchase processes can shrink sales cycles and improve buyer satisfaction.Data-Driven AgilityLeveraging predictive AI enhances both targeting precision and real-time responsiveness.Trends in B2B by 2030Key shifts such as machine-to-machine commerce and marketplace dominance will demand innovative solutions.Quotes“AI is not the strategy. It is the accelerator of your strategy.”Best Moments 01:10 – Rob's Journey & Vision: How his career shaped his leadership principles at Dentsu B2B.03:07 – Key Modern B2B Behaviors: Brand trust, experiences, and the agility to stay relevant.15:44 – The Role of AI in Marketing: Using AI to enhance predictive modeling and shorter sales cycles.21:38 – Real-World Application of AI: The transformational success of AI-driven quote engine “Lily.”33:43 – 2023 to 2030 Trends: What's coming next in B2B, from autonomous commerce to ethical marketing.Shout-OutsBob Ray - Board Director, MarketbridgeTejal Patel - Founding Partner, Stanford Bridge Partners Richard Shotton - Founder of AstrotenAbout the GuestRob Gold is the Global President of Dentsu B2B, leading a network of over 1,000 B2B specialists worldwide. With more than two decades of experience, Rob's career spans global brands like BMW and Zenith, as well as spearheading innovations in B2B marketing at Merkle and Dentsu. His visionary approach blends data, technology, and creativity to drive success for some of the world's most ambitious companies.Website: www.dentsu.comConnect with Rob.