Myagi - Experiential Retail

Jean 'JP' Parker, VP of Partnerships for Myagi is joined by returning guest Andrew Busby to discuss the key themes from NRF 2018 Retail's Big Show. Andrew is the Founder of Retail Reflections, a retail analyst & keynote speaker, Content Writer, an IBM Futurist, contributor to Retail Week and top retail influencer. We were honoured to be joined by him once more to get his unique and expert opinion on the event. Visit www.myagi.com for more details

Alf Dunbar joins us to get to the essentials of what makes great customer experience in retail today. Shop fits, locations and price can only take a store so far. Its the people that matter, so how can you get the most from your team and include them in the customers buying journey?

We all accept that retail has changed, and as part of that change the role the store plays in the shopper's journey has also changed. Once we take away price, convenience and access to product what do you have left? I’m sure you’ve all heard the phrase Experiential Retail and actual cycle retailers and brands have always done this and do a great job of it. Customer are looking for advice, they want to validate their ideas, and they want to touch and feel the product. But there is something deeper that than and I actually think online has done bricks and mortar retailers a favour as its helping us focus back on what really matters to consumers. Customer are looking to connect emotionally. And the strongest connections are always forged face to face and this is something that although they will try, the online experience can’t compete with. One of the best ways to create these connection is through storytelling.

Martec International MD Brian Hume sat down with customer success manager Sam and gave a fascinating and insightful presentation on the ways retailers can truly measure the return on investment from their training initiatives, helping define strategy and reduce 'black hole' spending in your business. Download the audio only version here or watch the full presentation below;

Myagi are delighted to partner with Brian Hume - Managing Director at Martec International to create a unique series of free training for brands and retailers. How Retailers Buy- Selling more successfully to your buyers A 30 min podcast about the retail buying process- from the perspective of the buyer. Offering the ''must know facts'' for brands needing to better serve and increase sales to their retail customers, this is a must watch session.

In this podcast, Richard Smith our Head EMEA Business Development, delivers a comprehensive look at the shifts that have had the biggest impact on retail since the 1970's and analysis what that means to todays world and what it means to the future of retail. Captivating customer with immersive brand experiences is no longer optional, online shopping has affected the consumer habits and expectations in an unprecedented way and at an unprecedented pace. Talking through some real world examples and making suggestions for brands and retailers alike, Rich's presentation will provide some great insight to the most effective ways your business can stay relevant and prosper in the constantly evolving modern day retail ecosystem, with a particular focus on the importance of providing truly experiential shopping journeys for your customers.