Podcasts about martec

Playlist: Jake Vaadeland - Until The Day I See You DearNusantara Beat - Mang BecakKiran Ahluwalia - PancakeEmpanadas Ilegales - La Primera Pachanga en MarteC'mon Tigre - Goodbye RealityYummi Wisler Guitar Combo - Meet Me By The Mausoleum (Rainy Night in Tirana)Dengue Fever - Tiger PhonecardYirinda - Thurum Voi (Look There)Avalanche Kaito - BorgoAna Tijoux, featuring Talib Kweli & Plug 1 - Tu Sae'Kris Demeanor - Der Rattenf​ä​ngerErin Ross - Stay With MeKodwo, featuring Anamaria Oramas, Gabriela Ponce - Flor de ApamateYalnayak, featuring Can Ömer Uygan - B​ı​rakt​ı​ğ​ı​n Yerden (Wapi Rework)Nadah El Shazly - Breakup By The SeaBernie Worrell, Cindy Blackman Santana, John King - UnfunkingstoppableNatural Twenty - Saint LadyDaymé Arocena , featuring Vicente Garcia - A Fuego LentoBallaké Sissoko & Derek Gripper - NinkoyOrkestar Kriminal - ANT​Í​REVMABéla Fleck, Zakir Hussain, Edgar Meyer, Rakesh Chaurasia - Beast In The GardenTagua Tagua - 4AM (Acústico)Gitkin - Don't You Want Me Baby

In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker.  Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset.Tune in to hear:Scott discuss the unexpected growth of the Marketing Technology (Martech) Landscape since its first iteration. He reflects on how the list of vendors has expanded significantly by 2023, exceeding initial expectations.Key Themes in Martech: The episode delves into three major themes identified by Scott: Data, Composability, and AI. Each theme is discussed in detail:Data: Covers the evolution of data integration, the concept of a continuous data integration "flywheel," the debate between consolidation vs. aggregation, and the idea of fragile vs. anti-fragile systems.Composability: Focuses on the changing role of software developers, the blend of packaged and custom software, the democratization of software development (including "citizen coders"), and the shift from Big Data to Big Ops.AI in Martech: Discusses the balance between quality and quantity in AI applications, the potential for AI/ML to automate advanced use cases, and the concept of "Martec's Law" related to the pace of technological change and organizational adaptation.Scott gives his predictions about significant changes expected in the Martech landscape by the end of 2024, exploring how current trends might evolve and become more mainstream in the field.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

Using Generative AI to Provide a Personalized Customer Experience  Shep Hyken interviews Richard Smullen, CEO of Pypestream, an AI-powered self-service automation platform. He talks about how automation and generative AI can enhance the customer experience and the potential for self-service interactions.  Top Takeaways:    The future of customer service is being transformed by AI-powered technologies that can automate and enhance customer interactions. Technologies, such as ChatGPT and generative AI, are revolutionizing how businesses interact with their customers.    AI is redefining customer support. While there will still be a need for human agents in certain high-touch situations, the majority of customer interactions will be handled by AI-powered systems.    The future of customer service is heading toward self-service and personalized experiences. By providing intuitive and easy-to-use interfaces, businesses can guide customers toward the desired outcome without human intervention.    Companies that embrace AI in their customer service operations are not necessarily reducing their workforce. Instead, they are using AI to augment human agents and improve customer service experiences.     According to Martec's Law, technology changes exponentially, but organizations change logarithmically. The longer organizations delay their adoption and experimentation with technology, the greater the gap will be, and ultimately, they'll never catch up.    Plus, Shep and Richard share their predictions on how generative AI will transform customer service and what happens to businesses that fail to adapt. Tune in!  Quote:   "The customer is not going to believe that they are building a relationship with the AI. They are going to believe that they are building a relationship with the business that happens to be using AI. That level of connectivity and personalization that AI can help a business provide is what is going to drive loyalty."    About:    Richard Smullen is the founder and CEO of Pypestream, an AI-powered automation platform. Pypestream connects businesses to customers through self-service automation and smart messaging.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Shred is a weekly roundup of who's raised funds, who's been acquired and who's on the move in the world of recruitment. The Shred is brought to you today by Jobcase.

Week Two of Chad & Cheese's back-to-back travels is a tour de force that finds the boys in Paris for Unleash - taking residency at the Textkernel booth - after a stint in Vegas for HR Tech. The recruiting news never sleeps, of course, so the boys are covering alerts out of LinkedIn, Stack Overflow, The Martec, Yardstik and Citibank this week. Additionally, there's an extensive list of shoutouts from their European adventures and a few special birthday announcements. Grab a baguette and a chunk o' fromage, Pierre! There's a podcast révolution goin' on up in here!

Week Two of Chad & Cheese's back-to-back travels is a tour de force that finds the boys in Paris for Unleash - taking residency at the Textkernel booth - after a stint in Vegas for HR Tech. The recruiting news never sleeps, of course, so the boys are covering alerts out of LinkedIn, Stack Overflow, The Martec, Yardstik and Citibank this week. Additionally, there's an extensive list of shoutouts from their European adventures and a few special birthday announcements. Grab a baguette and a chunk o' fromage, Pierre! There's a podcast révolution goin' on up in here!

On this weeks episode, we have Nick from MarTec Engineering back on the show. We get to hear about how the truck is been performing for the last couple months. Also his new rear 3 link kit. Definitely a great episode, hope you enjoy. Don't forget to follow Nick @martecenginerring on all platforms. Follow us on Instagram @brothersbound & @turdle4r also the one and only @toyotagaragepodcast

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* ABC management to overhaul troubled radio stations;* Optus and Seven reveal Women's World Cup sponsors;* Scire's Capital Brief reveals journo hires;* Clemenger BBDO announces all-female leadership hires;Today's episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Today's edition also includes highlights from last week's HumAIn panel, Art + Science: AI for Content.The panel includes Ivy Hornibrook, product lead at Canva, Emile Rademeyer of Vandal, Mary Proulx of Bread Agency and Rick Durham from Meltwater. Elle Green of The Martec was the moderator. Further reading:* The Australian: ABC management working on a report to urgently overhaul its troubled radio stations* Australian Financial Review: Less than 8pc of the ABC's flagship news viewers are under 40* Unmade: Triple J five-city audience at yet another new low in its target demo* The Australian: Guthrie returns to disrupt the airwaves* Unmade: 'The critics are saying they're going to give us six months': Trying to make sense of Disrupt Radio* Australian Financial Review: Women's World Cup offers broadcaster Optus a shot at redemption* Unmade: Home advantage but will the World Cup become an Australian moment?* The Australian: New venture's D-Day with host of ex-Nine journosTime to leave you to start your week.Production was by Seja Al Zaidi with editing was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Episode Notes As companies try to stay relevant in an ever-changing business landscape, HR professionals are turning to AI-powered solutions to future-proof their operations. Content management is no different. AI can generate targeted content that meets the needs and interests of external and internal candidates, positively impacting recruiting and leading to a stronger talent pipeline. On this episode of TXL, we explore the importance of content in the HR space — and how AI can help — with Kelly Estrada, Head of Customer Success & Strategy at The Martec. Get notified for all upcoming TXL episodes here: https://lnkd.in/ezPXtghE

Scott Brinker, VP of platform ecosystem at HubSpot shares his insights on the future of marketing technology. Scott discusses the concept of Martec's Law and why organizations are not keeping up with technology's advances. He discusses how change management is anxiety-provoking for many people, how marketers need to be strategic about which changes they embrace and talk about prioritization, and how marketers should think about using data to optimize their execution rather than just their technology. Connect with Scott Brinker | Follow us on LinkedIn

On this weeks episode Nick from MarTec stops by to talk about his amazing solid axle swamped 2nd gen Tacoma. Super rad build, but this is also Toyota Garage Podcast so we go off the rails, tangents, rabbit holes. So hope you enjoy this weeks episode. Follow Nick on Instagram @martecengineering as well as the website www.martecnv.com Follow us on Instagram @brothersbound & @turdlegen_t4r also the one and only @toyotagaragepodcast

Andrew R is a DJ and music producer from Talca (Chile). He began his career in 2011 as a DJ by showing his talent in local clubs of that time.  
 In 2015, he produced his first tracks, achieving a sound between the minimal, deep house, and microhouse.  
 He signed his first EP under the record label “Groove Lovers” in United Kingdom and other releases on national labels such as Levandgroove, Maximo Records, Rhythmic Lab, and Kotaix Records.  
 In 2018, he participated in the production area of electronic events cycles such as Underhouseroom, Clubbing, Mute, Martec and La Creme, giving momentum and growth in the local scene.  
 Later on, he decided to create his own clubs (Sonüs Club – Ovnia Club), as well as, the first regional record label VII (Rhythmic Lab) of underground electronic music genres such as Rominimal, Minimal, Minimal House, Deep and Microhouse in September 2019.  
 Andrew R has shared a booth with leading national and international DJ producers like Rodrigo Laffert, Pablo Inzunza, Aldo Cadiz, Alejandro Vivanco, Umho, Nico Ferrada, Carlos A, Fabian Argomedo, Sergio del Sol, Lore Manz, Lio Escobar, Pablo Bravo, Polly, Marcos Coya, Daniel Sanchez, among others. 
 Hit play and enjoy the journey! 
 Keep an eye on Andrew R https://www.instagram.com/andrewr.music/ https://open.spotify.com/artist/2ENRCEksyleKMqVFYYZ0pi https://www.beatport.com/artist/andrew-r/648704 https://andrewr.cl/ 
 Listen to more electronic music on Intaresu intaresu.com

Episode 43 is the last episode of 2021 and what a year it's been for us all. Thanks to all of my guests and listeners. I'm really looking forward to giving you more podcast goodness in 2022. In this episode I chat with Raaj Govintharajah, Founder and CEO of The Martec, an AI-powered, employee-generated content platform. Employee Generated Content has picked up in popularity with employers, especially since the Covid-19 outbreak in 2020. So I just had to chat with Raaj to help make you an EGC pro in 2022. How can organisations overcome the challenges of creating Employee Generated Content? What role does Employee Generated Content software play in the employer marketing tech stack? And why is it so important to take an editorial approach to content strategy and production? We cover this and more in this episode. Customer success stories https://www.themartec.com/customer-stories Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

Join Host Crystal Miller Lay (@theonecrystal) with guest Alex Her (@alexhawj7) on the DriveThru as we talk about people issues related to talent attraction, Employer Brand, and more! Who is Alex Her, you may ask? He's a top-notch content marketing, game-changing, employer brand strategist focused on providing the highest level of service to organizations committed to providing equitable employment experiences. He also sits on the Talent Brand Alliance Board, leading the Marketing Committee, lead the Talent Brand Alliance Austin Chapter, and am one of many leaders at The Employer Brandwagon (by The Martec).  He and Crystal always have lively conversations, so this is a DriveThru you won't want to miss!  Join us at 12 pm Central Standard Time for what's sure to be a great conversation.   

Restolo - the Restaurant OnLine Ordering system is going nuts.  Low commission to help you increase profitability in your online ordering business.   We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. This episode discusses 10 free and easy tools you should be using to drive your Restaurant profitability.  Even if you aren't doing the restaurant marketing yourself, you need to know about these tools so that you know your outsourced marketing company knows what it is doing. Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode.

A conversation with Ross Young, Sales and Marketing Manager for Martec Limited in the UK.  Ross has been with Martec since 2016 after working in an industry that couldn't be more different than custom hermetic connectors – the food industry.  We talk about the transition he made when first starting at Martec, we talk about the great storytelling process he uses when speaking to potential customers about the benefits of working with Martec's custom design team, and we talk about his formative years, after college, in selling industrial floor cleaning equipment.  And please, check on LinkedIn for the photograph we talk about in the episode.  This is The Interface. P.S. The movie where Ross was an extra was called To Kill a King from 2003. Hosted by Chris Cappello. Music by Square Seed. For The Interface podcast guest inquiries and suggestions: send an email to ccappello@amphenol-aao.com or send a LinkedIn message to https://www.linkedin.com/in/cjcappello

Gonzalo (@gonsanchezs (https://twitter.com/gonsanchezs?lang=en)) runs and writes Seedtable (https://www.seedtable.com/), one of the leading newsletters focused on European tech. Seedtable is read by tens of thousands every week, and his work has been featured in Wired (https://www.wired.com/) and Sifted (https://sifted.eu/). Gonzalo's writing always provides unique perspectives of developments in technology in Europe and its impact on society. Seedtable is one of my all-time favorite newsletters and I'm super excited that Gonzalo decided to come on the LeapTakers Podcast. In addition to Seedtable, Gonzalo is Head of Growth at Jobbatical (https://jobbatical.com/), an Estonian Relocation Service for Tech companies, and he is mentoring startups. His previous experience includes having founded two startups, being a Content Specialist at Piktochart (https://piktochart.com/), growing EVELO (https://www.evelo.com/) from $1.2m to $4m as Director of Marketing, and helping to bring The Martec (https://www.themartec.com/) from 2,000 to 50,000 monthly visitors. Gonz likes to read and to fly. He speaks 4 languages and lifts heavy things, plus he seems to be into the occasional burger or ramen. In today’s episode we talk about practical tips for remote work and working from home, how Gonzalo started Seedtable, what makes a successful newsletter & advice on how to grow your own content, the impact of Covid-19 on various startup sectors, and more. Please follow me on Instagram (https://www.instagram.com/leaptakerspodcast/), Twitter (https://twitter.com/TheRemoKyburz), and my Website (http://www.leaptakers.com/), where I post new episodes, share interesting articles I found, and blog occasionally about cool startups! Sign-up for the mailing list to stay in the loop (https://www.leaptakers.com/subscribe)! Show notes: * 01:53: Who is Gonzalo & introduction * 04:52: Is a certain personality type required to be able to work remotely? * 06:25: Tips & tricks for remote work * 10:08: Gonzalo's favorite city to work from remotely * 12:22: How did Gonzalo become interested in technology and entrepreneurship? * 15:40: How does website flipping work * 16:53: Learnings from his experience as a founder & failed startups * 19:11: How to pick and find your co-founder * 22:21: The beginnings of Seedtable * 24:09: How Seedtable got traction * 27:18: Tips to produce good content and to grow your audience * 30:19: How to separate a job and a side project * 33:30: Key facts about Seedtable * 36:32: Gonzalo's predictions for 2020 and the impact of COVID-19 * 39:18: Discussion of startup sectors that are positively or negatively affected by COVID-19 * 44:20: Gonzalo's understanding of courage * 45:14: Wrap-up Remo's Favorite Quote of the Month: “Discipline equals freedom” - Jocko Willink If you're enjoying the podcast, the best way to support the show is by leaving a review on Apple Podcast (https://podcasts.apple.com/ch/podcast/the-leap-takers-podcast/id1468975811?l=en) or in your favorite podcast app. Special Guest: Gonzalo Sanchez.

I have known Craig for 13-14 years since my company in the UK partnered with Martec. He has a tremendous approach to customer service and maximizing potential which is why I know he will add value to you today. While Craig focuses on Businesses and their employees the methods apply to anyone.Craig explains how he started in the automotive industry 25+ years ago and secured a position as a trainee sales advisor at a car dealership - exactly the same as I did in 1989! After a few years selling Craig moved into a Senior Sales position, Sales Manager, and ultimately General Manager of a site before moving to take a position at Martec services. 13 years later Craig is now a Director and Shareholder of Martec.Chris: What is the purpose of Martec?Craig: To help people improve by improving behaviors and skills that will produce the results. This can be in engaging group sessions or on a 1:1 basis. Training is one side of the business in all areas: Sales, Service and Parts. The other side is analytical solutions where we analyze phone calls to understand the communication style, listening style, and the behaviors of the people within the business. It is all about helping people improve!Martec uses the science of NLP in their training and also work closely on visual and kin-esthetic  learning styles. Using positive language and tonality to understand how people think and the language they use to help them connect better.n.b. Chris offers DISC so if you are interested in learning more visit his website to see the different assessments!Conscious awareness of what you are saying and how your customer is receiving the message is key in becoming a better communicator. Active listening is a skill. Many people listen to respond but the skill is in listening to understand BEFORE you formulate your response. Pay attention to the words, nuances, and tonality in the conversation and if necessary repeat back what you have heard to confirm understanding.The "light-bulb" moment comes when someone listens back to their conversation as they often do not realize what they sound like and how this is interpreted. Awareness is key! These sessions help people to maximize their potential. We all have the potential to improve out performance, no matter what level we are at. As our level of awareness increases, so does our potential to increase our potential.Leaders are not born leaders, this is a learned skill. - Chris J. BakerChris: What 3 pieces of advice would you recommend for a business looking to improve their performance?Craig: 1: Does the business really understand how they are dealing with their customers? If they don't it is difficult to improve. Drill down to understand how effective their people are in dealing with inquiries.2: Have they got the right people in place? 3: Have an awareness of the behaviors and habits of your people. Only 7% of communication is from the words we use!It is all about the people!We want to get results and results come from actions and actions come from the behaviors so work on the behaviors!Everyone needs to believe in the process and it starts with the leadership buying into the concept. You can contact Craig on LinkedIn or email Craig.Redford@Martec.co.uk. Alternatively visit Martec's website: www.martec.co.uk.Martec Europe is the leading provider in training and software solutions for the automotive industry, providing a wide range of services to dealers, dealer groups and OEMs. With more than 27 years’ experience, Martec Europe is aimed at helping and developing exceptional people to deliver the very best customer service.Contact me:Website: www.Chris-J-Baker.comEmail: Chris@Chris-J-Baker.comFacebook: Release Your Unconscious PageFacebook: Leadership Excellence with Chris BakerLinkedIn: Chris BakerInstagram: chris _j_baker_ryuTo purchase my book 10 Steps 2 Freedom from Amazon click here.

Peter Beardmore and Paul Roberts discuss digital risk with Rohit Ghai, President of RSA and Holly Rollo, SVP and Chief Marketing Officer of RSA. Rohit outlines senior business leaders' top-of-mind issues pertaining to digital transformation. Holly discusses some of the hidden risks of MarTec, and why organizations need to adopt a risk-based approach to collaborating across the risk domains.

Peter Beardmore and Paul Roberts discuss digital risk with Rohit Ghai, President of RSA and Holly Rollo, SVP and Chief Marketing Officer of RSA. Rohit outlines senior business leaders' top-of-mind issues pertaining to digital transformation. Holly discusses some of the hidden risks of MarTec, and why organizations need to adopt a risk-based approach to collaborating across the risk domains.

Chuck Bean is a Partner with The Martec Group, leading Martec’s voice of customer practice. Chuck helps consumer insights professionals hear the true voice of clients and unlock success by focusing on what truly motivates buying behavior. Listen in as Jay and Tom explore Chuck’s more than 25 years of experience in the market research and consumer insights world to gain insights as to how law firms can create and package custom research as thought leadership content, including: How is research being used as thought leadership today? How can law firms approach a custom research study to create marketable insights and information of value to the markets they serve? What are some things to make sure you include in a custom research project, and what are some pitfalls to avoid? How is the research industry changing, and how can law firms optimize the results they might be looking for in the modern landscape?

On today's episode of the Modern Polymath, we're going to talk about how AI is being used within marketing and ways in which marketers are finding it useful to help with efficiency, marketing spend, customer service, and more.

One on One with "Chief Martec" Scott Brinker by DMN One-on-One

Scott is a computer programmer and entrepreneur who has a wealth of experience in tech and marketing and is one of the most prominent figures in the world of 'Martec' which he has been at the forefront of since it started. Topics On the show we discuss: The future of marketing Founding and scaling Ion Interactive Selling a business Hubspot's mission Writing How to start a conference Agile Marketing The biggest mistakes people make in marketing Scott's Background He has an eclectic mix of achievements on his CV and there is not nearly enough room to mention everything. Some of the big things you might know him for: VP of Platform Ecosystem - Hubspot Owner - Chief Marketing Technologist (blog) Founder and Chair - Martec Conference Cofounder - Ion-Interactive I can highly recommend Scott's blog Chief Marketing Technologist if you're ever looking for Martec advice and ideas. Also Hubspot is pretty great if you don't have a CRM and their entry level free version is good enough to get you going. Show Notes Note - This show is a repeat of an episode aired on 'Marketing Mindset' ABOUT THE HOST My name is Sam Harris. I am a British entrepreneur, investor and explorer. From hitchhiking across Kazakstan to programming AI doctors I am always pushing myself in the spirit of curiosity and Growth. My background is in Biology and Psychology with a passion for improving the world and human behaviour. I have built and sold companies from an early age and love coming up with unique ways to make life more enjoyable and meaningful. Sam: Instagram (https://www.instagram.com/samjamsnaps/) Quora (https://www.quora.com/profile/Sam-Harris-58) Twitter (https://twitter.com/samharristweets) LinkedIn (https://www.linkedin.com/in/sharris48/) Sam's blog - SamWebsterHarris.com (https://samwebsterharris.com/) Support the Show - Patreon (https://www.patreon.com/growthmindset) Subscribe! If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends! Special Guest: Scott Brinker.

Scott Brinker Scott is a computer programmer and entrepreneur who has been a wealth of experience in tech, marketing and the combination of the two 'Martec'. Topics On the show we discuss: The future of marketing Founding and scaling Ion Interactive Selling a business Hubspot's mission Writing How to start a conference Agile Marketing The biggest mistakes people make in marketing Scott's Background He has an eclectic mix of achievements to on his CV and there simply isn't room to mention everything. Some of the big things you might know him for: VP of Platform Ecosystem - Hubspot Owner - Chief Marketing Technologist (blog) Founder and Chair - Martec Conference Cofounder - Ion-Interactive I can highly recommend Scott's blog if you're ever looking for Martec advice and ideas.

At MAU 2019 in Las Vegas, we set up our Tell All Zone for members of the martech community to give us their confessions. Hear about the biggest mistakes they've made as well as what they learned along the way. Bill Magnuson (CEO and founder of Braze) and Mike Molinet (COO and founder of Branch) give their insight on the need for mistakes and making them a foundation for growth and agility.       TRANSCRIPT: [0:00:18] PJ Bruno: Hi. Welcome to brace for impact. I'm your host, PJ Bruno. This week we brought our mics out to Las Vegas for MAU 2019 at MGM Grand, and we were able to gather some confessions for this weeks episode, when shift hits the fan. When you're running a marketing campaign, it's like having a global megaphone at your fingertips. The power of hitting launch, and communicating with hundreds of thousands of people at once can't be undervalued. However, that power can also be terrifying. One fall step can have far reaching impact on customer engagement and faith in your brand. But making a mistake is a hallmark of what it means to be human. So, the sooner we can embrace the idea that mistakes are a given, this sooner we can perceive them as what they actually are. Opportunities for growth. After all, true innovation isn't possible without taking a risk. The following are a series of confessions from various employees in the Martec community. We've given them a safe space to share some of their blunders and the learnings that came along with them. These are their stories.   [0:01:23] Speaker 1: So, I'm Dante Ledbetter. I'm the senior marketing manager at Fintech company. One experience that is really sort of embarrassing for me was, so I was running a campaign, and you know there's like first name personalization where you can sort of test it and see what it looks like with your name in it. And I accidentally put my fist name in an email and sent that email with my first name to about 3000 people. So, yeah that was pretty horrible.   [0:01:53] PJ Bruno: So, you called 3000 people Dante.   [0:01:55] Speaker 1: Yeah, yeah, essentially. And My coworker...I actually didn't know about it but my coworker got the email and she was like "hey, Dante" I'm like "what, what?" Luckily...   [0:02:09] Speaker 2: So, my name is Beth. I work in product marketing for a tech company that makes API's. I messed up last year when I sent out a press release before it was officially approved. I had sent it out for a time and a date that we had previously agreed on before there were changes that came down from the powers that be. And so, because I didn't change the time and the date, guess what happened? It went live. Not the end of the world, but I got a little hand slap. Always double check your times and your dates.   [0:02:42] PJ Bruno: Always, right?   [0:02:43] Speaker 2: Always, always always.   [0:02:46] Speaker 3: So, my name's Will Cracker. I run our customer experience team at Braes. To protect the innocent, PJ, I hope you understand I can't use names here, you know?   [0:02:56] PJ Bruno: It's an admirable thing that you're doing, I appreciate it.   [0:02:59] Speaker 3: It's important. A customer decided to send out...have you ever gotten a test notification from internally at store   [0:03:08] PJ Bruno: Sure, with the brackets "test" in big letters?   [0:03:11] Speaker 3: Now, imagine if you were the person in the company that accidentally sent that out to, I don't know, forty or fifty million people all at once. That's one horror story I've seen, where we've had tests go out and push notification to the entire user base of this major media brand. And of course internally we're all like "oh God, this isn't good. Like they're going to be really upset" but low and behold it was really funny because this brand actually came back to us and we were like "we're so sorry, we're so sorry this happened. What can we do?" And they're like "actually it's all good." We're like "what? Why was it all good?" And it turned out it was their best performing campaign of that half of the year because so many people engaged with it because they were like "what the hell's going on? This is weird "Test" from this company? Are you kidding me?" And so many people clicked on it and engaged with the app that it actually worked. The take away from that one is that, you know so many times, so many brands out there are just like so afraid of tweaking their customer experience a little bit, or tweaking their branding or tweaking the way they talk to their customers and that just shows that, especially in a one off basis, you can get away with a lot. You can get away with just really coming out of left field and trying something new and different and really standing out from the crowd matters. Should you use just the word "test" to do it? Probably not, but uh...   [0:04:28] Speaker 4: I'm Maddie. I am an associate communications director at a mobile shopping app. Okay, so it's hard to choose just one over the years, but one that definitely sticks out is a dormancy email campaign that we were sending to people who lapsed after 45 days I believe, and we had a server side bug come up where the campaign started triggering over and over again for our dormant users and the subject line of the email was "First name, did we do something wrong?" And we literally sounded like a psycho ex that was hitting people up over and over again. We sent it to some people I think over a hundred times in a row. So, it was just like "Maddie, did we do something wrong? Maddie, did we do something wrong?"   [0:05:21] PJ Bruno: Did anyone respond "Yes".   [0:05:23] Speaker 4: Yeah   [0:05:24] PJ Bruno: You had a lot of those?   [0:05:25] Speaker 4: Oh like social media, everybody was posting it and they were like "yeah, you are doing something wrong, like leave me alone. We didn't feel like it was appropriate to send more emails to them apologizing to them, but we apologized to the app itself and gave them a little extra bonus in there and said "our bad, we didn't mean to sound so crazy there." It doesn't hurt to put some additional safety guards on your campaigns, so frequency capping for example, you might not thing that it's going to trigger a lot of times within a small period of time, but it happened so, Coding in any liquid and putting on some filters just to allow for some buffering in those situations that you don't necessarily expect is something that we learned from that. So, adding that to more campaigns moving forward.   [0:06:09] Speaker 5: yeah, my name is Donald and I'm a CR Manager for a delivery service app based in Austin Texas called Favor and we had a bit of a fun snafoo in the last 6 months with a little Q/A targeting issue with a push campaign before where there was a campaign that was supposed to be going to people who had received another campaign and the filtering got flipped and it actually went to, was targeting people who did not receive. So, we're talking you know, a 50K audience turned into about a 600K audience. So luckily though the campaign was pretty generic and would have been open to any of our customers regardless, but we definitely lost out on some of the learnings from the campaign that it was supposed to be targeted to on the incrementality side, but it was a good learning on just with all the 10-20 campaigns we're trying to launch in a day, make sure you meticulously look at each on in the filtering for sure before you're hitting launch, so.   [0:07:08] PJ Bruno: Was the engagement decent on it?   [0:07:09] Speaker 6: I'm Adee. I'm an engineer turned sales engineer. So, the first time I was at an event my boss told me that we should probably get some customers to eat dinner with us and it was my first event, first time talking to customers, wasn't an engineer before and I was like coming up to people, talking about my company and asking if they wanted to go out to dinner, and I approached this girl and I said the whole shpeal of this is what we do, if you want to come for dinner and she was like thinking that I'm hitting on her and just ran away.   [0:07:43] PJ Bruno: Jesus. And so what was the big learning moment from that. What was the take away that you   [0:07:49] Speaker 6: not to ask people for dinner.   [0:07:54] PJ Bruno: Do it in email.   [0:07:57] Speaker 7: I'm Cody. I sell software at a fast growing company. I guess the time I had a blunderous mistake, one that really really sticks out to me is y young and early in my sales career, which was I guess just 4 years ago, I was working in consulting prior. Just got in, moved up to San Francisco, got a job, thought I was really ready for this. 2nd day on the job we were tasked with leaving voicemails, you know just giving the pitch. And they've pretty much curated this list of people that were surely not to answer the phone, you can leave, you can you know just run free on this and just, you just give a great pitch. And of course I go in a phone booth, get the call list, first guy I call, I'll never forget, I won't disclose the company but it was the CMO at a pretty important company for I don't know why the were on this list but, ring ring ring, hey this is Tyler, and I just completely froze and I actually thought I saw a ghost and I'm like "uh uh..." click and just hung up and I was so scared man. You told me this guys not gonna answer. And he answered sure enough and it was pretty PRST but my take away from that I think we talked about was 1)in life I just like to grab the bull by the horns I think honestly, I probably would have done a lot better of a job if I'd have tried rather than just hanging the phone up and next always prepare. Be prepared in this life and don't just, even if it's you know, in hind sight I think I could have done a little bit more instead of them telling me what to do, I think I could have don't a little bit of work on my own, and maybe just not hung up like an idiot.   [0:09:39] PJ Bruno: So, do the ramifications of a mistake vary depending on the product? Kevin Wong, VP of product at Braes offered me some of his insights.   [0:09:50] Kevin Wang: I think one of the really interesting things about product is that you tend to release things with a lot more early pre thought going in them, I think than say like any mail newsletter. Like, everyone knows if you're sending out a newsletter, you write this content pretty frequently. Or if you're sending out like a particular promotion, you're probably running a lot of promotions, and so it's bang bang bang and these things are going out fast. Whereas for product, you know we release fast, we build quickly, but there's a lot more pre thought that goes into it. And so what that means though is that when a mistake comes out, if there's an issue, in the court of public opinion, you're just not standing on the same ground that you would have been with that newsletter with the weird typo, where you know, hello--first name because you know that email is a femoral but that product, you got a while to look at this, like everyone kind of knows that in the court of public opinion that you are thinking about it going in. And so, and the other thing is that when the wrong communication goes out, that communication goes out there but, but then its' gone and it's sort of you're already in that mode of it being a little more femoral and it's already in your past once you see it. As opposed to a product where its like that's just sitting at you, you know all buggy not rendering right in front of you, and so I think back to some of the times earlier in my career, no names to protect the innocent, but you know those times when you launch something and everything looks good for a few hours then you get that phone call in the middle of the night and when that phone call comes in, you know you see who it's from and you just know that you're not good enough friends but they want to hang out. You know what's coming before you even pick it up. Before you even look at the text and what could be really fun about a deep product bug or like a deep engineering bug, especially a rare one is that like finding a weird leak in your house or like finding out that you know the sewage system in your house is having a problem where you know what the problem is, you can see the symptoms really obviously, but like what's actually going on, I don't know. Gonna need some gloves and a wrench and we're just gonna have to kind of figure this whole thing out an night, and so it's a different sort of exciting sort of problem and of course it comes with the business, but I think that the main thing that you learn is that each mistake that gets made, I mean something that they say often about senior engineers is that like all senior engineers have seen a lot of stuff and over time I think you just get that osmosis and that wisdom and you sort of become the old grisold lion on savanna that's just seen so much crazy crap happen that you can kind of see around corners.   [0:12:31] PJ Bruno: So, the more mistakes we see, the better equipped we actually are to trouble shoot problems in the future. My high school soccer coach always used to say "you learn a hell of a lot more from losing than you do from winning." I sat down with tech founders, Bill Magnuson of Braze and Mike Molinet of Branch to hear their thoughts on mitigating risk and the merits of error.   [0:12:53] Mike Molinet: As a founder you guys know that things go wrong all the time and that's pretty much what your job is, to fix all those things and catch them. Especially when you're moving really quickly. I'd say one of the most probable ones was in late 2014, early 2015 when we were still relatively new and still ramping up, we had a small team, and we were starting to scale and started to close some big customers, but our infrastructure couldn't really handle them so we were constantly going down, constantly apologizing and then going and putting things back up. I remember one day we were about maybe 10 employees and a large customer went live and it totally took down our entire infrastructure and we were just sitting there, you know 3 people, trying to figure out what the hell to do, how to get this thing back up. We had a guy, and engineer who's still with us, who was interviewing at the time and we had him break out his laptop and help us troubleshoot in the middle of the interview, trying to get the infrastructure back up. We ended up you know, getting through it and I think there's a number of learnings that came out of that. One is things are always gonna go wrong and as long as you move quickly to fix them, that's okay. 2nd, try, you're gonna move fast but try not to hurt your customers too much or take them down with you. But I think the 3rd that really came out of it afterwards was, people are okay and accepting of issues or bugs, or challenges as long as you take ownership over them. As long as you work quickly to fix them and resolve them and are honest and transparent about it and I think that was one of the biggest things that we did, which was we took full ownership over it, we were honest and transparent about it and we apologized and we told them exactly what we were going to do to prevent it in the future and people actually value that a lot, vs. if you try to hide or you try to blame someone else your or don't tell them.   [0:14:37] PJ Bruno: Right. Try to cover it up with something.   [0:14:38] Mike Molinet: Yeah yeah, people do not appreciate that, so it helped definitely rebuild the trust and I think we came out stronger in the end because of it.   [0:14:47] PJ Bruno: Bill what do you think, does that spark any thoughts on the early days?   [0:14:49] Bill Magnuson: Yeah, definitely, you know ours was really a story of starting to the learn the responsibility that you have when you have a really big system operating on the internet. We have a future called connected content and what it allows you to do is, when you're sending out a message at send time, we can reach out to another web service or 3rd party or a partner or something in our customers eco system and pull back content in real time to template into the message. SO we had a customer early on that wanted to use a translation service and they had you know, a pretty complex email that they were building out. They wanted to be able to translate different parts of it based on the you know, hundreds of different combinations of languages and locals. And when our system gets up and running, it sends messages very fast. It's what it was built to do and we actually in the process of sending this campaign, we hit the translation service so quickly that we took it down. And not only did we take down the API, but this poor company hadn't isolate their API's from their own website. SO we actually took their website off the internet. And you know this was a scenario where they also didn't, they thought they were under attack, and so it was like you said the transparency there and taking ownership over it. We reached out to them and told them what happened and we actually went back and modified the campaign but it was an interesting experience for us because we realized that the scale that we were operating at, we needed to be a good citizen on the internet, basically. We couldn't have our customers being able to point kind of the massive machine gun of our system at you know random services and potentially taking them down. And so we actually over time also then developed automatic backups. If we see a service start to slow down while we are using it, we will slow down. If we see a service start to respond with errors, we'll completely stop, take our foot off the gas. We'll alert people and you know its' not the only service we've taken down and we learn every time on how to mitigate that potential in the future, but it was definitely an interesting learning experience for us.   [0:16:50] PJ Bruno: Nice. Had to put up a lot of safe guards after that I bet, right?   [0:16:53] Bill: Absolutely   [0:16:53] PJ Bruno: That's a lot of power you're working with.   [0:16:55] Mike: That reminds me of a time not too long ago where we made an update to one of our link services and for a brief period we found that accidentally in some cases all the traffic when people were clicking on links was re directly to the branch website, which was great for our website traffic for you know, a good 30 minutes, but for our customers who were using   [0:17:14] Bill: Marketing [inaudible] through the roof   [0:17:16] Mike: Yeah exactly. For a specific type of link that redirecting was not so good. So, I think the lesson there learned was it wasn't an engineer that pushed the change, it was somebody else that modified the change and pushed it to get up and we rolled it out into production even though we had tested it, but we had to pull back really quickly. That was pretty fascinating.   [0:17:38] PJ Bruno: So when it comes to, I mean obviously you two, you guys have high expectations of your team and their performance. How do you balance that, like having those high expectations on a performance, but still creating that culture to where it's okay to make mistakes and realizing the merit of risk and stuff.   [0:17:54] Mike: Yeah, I think working in a fast paced start of up like ours you have to be okay taking risks, you have to take risks, you have to make mistakes and I'll tell you that no one makes more mistakes than me and my co founders, we make the most mistakes out of anyone. I think there's a couple things, those 2 things aren't necessarily mutually exclusive, they you can really create an environment where you can have strong results and have good high expectations but also have a place where people are okay taking risks. I think there's a couple things that we do. The first is we try to set very clear expectations. So yo can have strong results but strong results really come from what are the expectations and are you meeting them. And by setting very clear expectations and also holding accountability, you can push people to really perform at a very high level, but when people do screw up, in a way you have to celebrate learnings, you have to celebrate the mistakes, you have to celebrate what went wrong. You have to make sure people know it's okay, you have to tell them it's okay. If you do need to correct something, you should do it private. This is something we've gotten a lot better at, not in a public slack channel saying "why the hell did you do this" but rather privately having a discussion and saying "what lead you to this" and also I think asking them how you can help them and trying to trying to actually understand why they made that decision, and telling them in the future, this is how I might think about it and I think that's gone a long way. Because I thin we've read a lot of studies and there's lot of studies about this but basically around the highest performing teams and the most common trait between them and it's psychological safety and having a place where it's okay to make mistakes and people feel psychologically safe, allows them to take risks and to move really quickly and to feel okay about making mistakes because if they don't have that psychological safety, they're never going to and you'll find that you slow down a lot and you no longer are iterating or innovating as quickly as you used to.   [0:19:40] Bill: And I think for us from high level starting point, one of our values is conviction and what that is, or the way that that comes into being is that it's a charge to, our employees that if they find that hey are not able to operate with conviction, that they, you know, raise their hand, they go to their managers, if they need a new skillset if they need new resources, if they need more training if they need better access to data, you know all of these are ways that kind of people get that confidence to be able to operate within uncertainty and a fast growing start up environment, you've got a lot of dynamic conditions, you've got a lot of uncertainty and you know that ability to follow through and execute on something and be able to take action and get it to the finish line, despite all that uncertainty and despite those dynamic conditions, I think is one of the few properties that start ups really have as a strength against established incombants that have much more scale like many more resources and I think when things then go wrong, you know it's important that everyone is able to understand that they were operating in uncertainty, that you know, we don't have perfect information, we can't always predict the future and we need to create an environment where you know we can approach those things and say did the process, you know, lets set aside the outcome, and let's set aside judgements about the outcome. Let's look at the process and the approach, you know, did the person that took the risk, did they do it in a way that was balanced, did they have access to the resources that would have given them a good chance at being successful and really kind of analyzing it from that perspective as opposed to only looking at the outcomes, because I think that you want people to be confident that if they've got the right ingredients in place, if they you know have that certain level of you know conviction or confidence, that they should be able to take an action in an uncertain environment and if the outcome ends up negative, that what we judge is the process and the contributions in the approach.   [0:21:24] PJ Bruno: Any final words to tech founders out there that might be starting off from the road that you guys have come so far?   [0:21:32] Bill: I mean, one of the things that I think about a lot, you know we're around 350 employees, we're approaching that right now. And one of the things that changes quite a bit as you go from the early days you know when you're, you've got a runway that's, you're fast reaching the end of it, you know you don't necessarily know where your next meal is going to come from and you've gotta just survive, is that in the early days, fragility in terms of not having redundancies in place is being really lean, being really efficient is the only option because you're competing against a landscape of other people that are willing to be fragile. But then over time what you need to do is understand when you need to shift from that to becoming and enduring institution and one with durability. And so an interesting, just a simple example is that having multiple people responsible for one thing in and early start up that's only 10 people could be the difference in your cash burn between you making it to the next financing round or not, whereas when you're a few hundred people, only having 1 person doing something is potential risk of the business because you've got too much key person risk there and knowing when you can actually accept those types of risks and knowing when you need to build an environment that is durable to them and making sure that you're making that transition at the right times as your company grows, I think is vital to being able to scale an enduring institution.   [0:22:52] Mike: I think that's spot on. I would definitely agree with that and we're approaching 300 and we're going through that right now. Some other things, I think 1, especially for founders, I think 1 biased for action, just always take action. Don't sit there and analyze things too long. Some momentum even if it's in the wrong direction is actually than not even starting in the first place, and then the 2nd thing to be aware of is you know, we're talking about starting a company that you start as a couple founders and then you grow to a couple hundred employees and what I've found is, as a founder if you, in the beginning you want that, you want to be big. You want to raise money, you want to have a bunch of customers, but really as you go through it, you actually realize a lot of it sucks and I think the most important part is you need to have the psychological, or the mentality oft you need to constantly be reinventing yourself as a founder because as a founder of 4 people or a 4 person company, you're job is very different that when it's at 50 people, which is very different than when you cross 100, which is very different then as you approach 200 and 300 and beyond, and so you not only have to change your responsibilities and what you do, you need to reinvent yourself and your psychology and your mindset and actually figure out what you enjoy doing, right, because in the beginning, I never had to do HR meetings, I never had to do one on ones, I never had to like sit with people. I just like was at my keyboard all day and same thing with Alex, right. He was coding everything. And as the company has grown, he's no longer coding, I'm no longer at my desk anymore. I spend all day in one on ones and with customers. Alex spends all day managing his folks, and so it's a totally different job and I think as a founder you need to be mentally prepared for that, where if you actually are successful, your job is going to be very different 6 months, 12 months, 18 months and years down the road and so just be prepared for that and always reinvent yourself as the company grows.   [0:24:34] Bill: Yeah and I think that at a meta level, as a founder and as a just a leader in general in a dynamic environment, what you need to do is be able to embrace the change for the changes sake as well. You know I think one of the reasons that I love technology and working in technology is that you're constantly solving new problems with new tools. You know you're able to kind of build on the shoulders of giants, like take new innovations, multiply them with your own creativity and drive and really drive toward and impact. And a growing company is exactly the same thing. You are getting new capabilities, new teams, new people, new specializations, new skillsets and you're able to go and solve new problems and it's exciting to be a part of that change. But you need to appreciate that it is in fact constantly changing.   [0:25:17] PJ Bruno: New teams and new tools will always breed new problems.but we can't let that fear of the unknown hinder our momentum or stifle our innovation. We must enter the void headstrong, prepared to reinvent ourselves as new frontiers expand far beyond our view. In a highly competitive landscape with constant advances intact. Playing it safe has become a more dangerous play than taking a chance. Just be sure it's a calculated risk and a documented result. We'll see you next time. [0:25:48]

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today, we discuss the future of email. Show Notes Connect With: Tracy Sestili: SparkPost // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today, we discuss the future of email. Show Notes Connect With: Tracy Sestili: SparkPost // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today, we discuss how the biggest email sender in the world uses email. Show NotesConnect With: Tracy Sestili: SparkPost // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today, we discuss how the biggest email sender in the world uses email. Show NotesConnect With: Tracy Sestili: SparkPost // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today, we discuss the tech behind email deliverability. Show NotesConnect With: Tracy Sestili: SparkPost // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today, we discuss the tech behind email deliverability. Show NotesConnect With: Tracy Sestili: SparkPost // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today, we discuss writing email copy that converts into business results. Show NotesConnect With: Tracy Sestili: SparkPost // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today, we discuss writing email copy that converts into business results. Show NotesConnect With: Tracy Sestili: SparkPost // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today we start with a discussion about the landscape of email as a marketing channel. Show NotesConnect With: Tracy Sestili: SparkPost // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today we start with a discussion about the landscape of email as a marketing channel. Show NotesConnect With: Tracy Sestili: SparkPost // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Martec’s Law explains why good companies get disrupted. When there’s too big of a gap between available technology and the technology being used, it forces a business reset and a lot of wreckage along the way. Scott Brinker discusses this and provides specific ideas how to keep from being disrupted by technology. Love the show? Subscribe, […]

Martec’s Law explains why good companies get disrupted. When there’s too big of a gap between available technology and the technology being used, it forces a business reset and a lot of wreckage along the way. Scott Brinker discusses this and provides specific ideas how to keep from being disrupted by technology. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

In this episode Scott discusses: The marketing shift toward CX governance IPaaS making the 100 web based tools infrastructure possible How the human factor is the art that makes the tools work

Martec International MD Brian Hume sat down with customer success manager Sam and gave a fascinating and insightful presentation on the ways retailers can truly measure the return on investment from their training initiatives, helping define strategy and reduce 'black hole' spending in your business. Download the audio only version here or watch the full presentation below;

Myagi are delighted to partner with Brian Hume - Managing Director at Martec International to create a unique series of free training for brands and retailers. How Retailers Buy- Selling more successfully to your buyers A 30 min podcast about the retail buying process- from the perspective of the buyer. Offering the ''must know facts'' for brands needing to better serve and increase sales to their retail customers, this is a must watch session.