Sangre x startups

Over its 10 year journey, Tori has matured from a startup to the leading marketplace in Finland. Today, Tori employs 60 people in central Helsinki with 2.4 million users on the platform Tori.fi every month.It’s safe to say that everybody in Finland knows Tori, and there are a lot of promises to be filled on a daily basis. Most of us know it as the C2C-circular economic platform where Moomin mugs change owner, but it’s also a lot more. Tori caters to both B2B customers and consumers alike, aiming to provide them with caring, trustworthy, and sustainable service.Luis leads the product function at Tori.fi and in his own words, “exists to make product development more data-driven”. His team of Product Managers, designers and UX researchers together create the experience that users have in Tori.fi.The product team's role is to figure out what are the things that they need to bring to Tori.fi users, and these projects are then executed in cross-functional teams between product, design, and development.When talking about Product Managers we often think SCRUM and Agile, but these methodologies are really only a fraction of what a Product Manager should be. What are the “three legs” that a Product Manager has to stand on? How do you make sure your opinions are founded on something other than your own biases? What makes curiosity the most important trait of a Product Manager?There's no better person to hear it from than Luis. Listen now on the Sangre x startups podcast!

Most companies are highly oriented towards driving traffic to their website and understand the importance of high-quality content, but not all marketeers fully understand the final phase – converting website visitors to actual leads.A company that does understand this phase is Leadoo. Leadoo builds chatbots that enable organisations to sell more and grow by turning passive website visitors to active buyers. Over its one-year long existence, Leadoo has grown to inhabit offices in multiple countries and build between 10.000-20.000 chatbots for various industries.What are the three most important things when designing customer interactions? How do you utilise data to create discussions that feel human? Hear the answers in the Sangre x Leadoo podcast!Listen to other episodes and register for updates at sangrexstartups.fi

Employer branding has been a hot topic for a while now. In the tech industry, great talent is hard to come across and even harder to attract and keep. Designing a great candidate experience from start to end is crucial in order to stand out in this highly competitive market.Employer branding is a continuous strategic effort, not to be confused for something you take up now and again when you need to recruit someone for a role. Neither is it simply an HR effort - employer branding involves the whole organization and all teams.Pipsa and Anna are both driven by a passion to combine the very best organizations with the best people and make work-life better on a wider scale. The year-old startup Finders Seekers promises to take care of tech companies’ talent needs and build winning teams, offering holistic consultation on matters related to employer branding and recruitment design for companies of all sizes.What are the three top tips Pipsa and Anna have for startups in order to not fail in recruitment? And how do you get started with employer branding? Listen to Sangre x Finders Seekers podcast to find out!Keep up with us at sangrexstartups.fi