Podcasts about Agile

What if the biggest barrier to your AI-powered future isn't the algorithm, but the state of your data from five years ago? Agility requires more than just fast decision-making; it demands a foundational trust in the data that fuels those decisions. It's about having the right information, accessible and reliable, to pivot not just your campaigns, but your entire strategy. Today, we're going to talk about the often-overlooked foundation of marketing agility and AI innovation: the data infrastructure itself. We'll explore how the role of the CMO is shifting from a master of messaging to a master of data strategy, and what it takes to lead a marketing organization when the quality of your data directly determines the success of your most ambitious technology investments. To help me discuss this topic, I'd like to welcome, Jim Kruger, CMO at Informatica. About Jim Kruger Jim currently serves as the Executive Vice President/Chief Marketing Officer at Informatica. He has 20+ years of B2B and B2C marketing experience in the areas of cloud, SaaS, services, and hardware solutions. Jim is a results-oriented, high-integrity leader with strong business acumen and an inclusive team-building vision. His top focus as a leader is to drive accountability and make every team member feel valued for their contribution.At Informatica, he leads the global marketing organization with the charter to accelerate cloud growth, expand into new markets and industry verticals, and lead the company's brand momentum. Jim Kruger on LinkedIn: https://www.linkedin.com/in/jimkruger1/ Resources Informatica: https://www.informatica.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Lai-Ling Su: When Leadership Changes—Supporting Teams Through the Uncertainty Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "We have a once in a generational or once in a lifetime type of opportunity to fundamentally work with these leaders to shift the workplace environments and the workplace dynamics in the way that we've been trying to craft in the world of product and agile for the last few decades." - Lai-Ling Su   Lai-Ling brings a systems-level challenge that has profound implications for Scrum Masters everywhere. Australia is on the brink of its largest intergenerational wealth transfer in history—$3.5 trillion over the next couple of decades—with 70% of private and family businesses planning to sell or succeed as part of this generational change.  This creates leadership vacuums as business leaders transition out and new ones step in. Some are family members stepping into roles without the full capability to lead; others are external CEOs facing resistance when they do things differently.  These transitions stall decisions, lose customer confidence, and fracture once tight-knit teams. Lai-Ling sees this as an unprecedented opportunity for Scrum Masters to support both outgoing and incoming leaders through succession planning, capability uplift, and protecting teams during the transition.  Teams need to be respected for what they've achieved, and Scrum Masters can serve as bridges—creating awareness about the team's strengths and facilitating dialogue between old and new leadership to ensure continuity.   Self-reflection Question: How might you proactively prepare your team to navigate an upcoming leadership transition, whether it's anticipated or unexpected?   [The Scrum Master Toolbox Podcast Recommends]

What Curling Can Teach Us About Agile - Mike CohnWith the Olympics underway, I've been watching a few events I don't normally pay much attention to—like curling.At first glance, curling looks almost comically simple. Someone slides a stone down the ice. A couple of teammates run alongside it frantically sweeping the ice with brooms. The stone glides… and somehow ends up exactly where they want it.But the more you watch, the more you realize curling isn't about making a perfect throw.It's about making adjustments after the throw.And that's what makes it a great analogy for agile.For a long time, traditional software development treated projects as if teams only had one chance to get everything right. The goal was to write the requirements document, create the design, then implement everything exactly according to plan. If you did enough planning up front, the thinking went, you could get it right the first time.The problem is that software development rarely works that way.Even if you have smart people and a solid plan, you're still operating on uncertain “ice.” Customers don't always know what they need until they see it. Stakeholders often describe what they want in ways that are incomplete, or ambiguous, or shaped by assumptions that turn out to be wrong. And developers—no matter how experienced—can misunderstand what they hear.That's not incompetence. That's just reality. Communication has friction. Uncertainty is built in.In curling, the team knows that too. They can't control the ice. They can't assume the stone will behave exactly the same way every time. Conditions vary. The surface isn't perfectly predictable. If the players just stood there and watched the stone slide, hoping it ends up in the bullseye, they'd lose most of their matches.So instead, they sweep.Sweeping doesn't completely change the outcome. It doesn't teleport the stone to the target. But it nudges the stone's speed and direction. It helps the team adjust to what's happening in real time.That's what agile does for software development.The plan is like the initial throw. It matters. You need to aim. Once the stone is moving, you don't get to stop everything and start over—you can only respond. But agile recognizes that aiming once isn't enough.The best teams don't aim once—they keep aiming.They build something small, show it, listen, learn, and adjust. They use feedback to steer the product toward what users truly need—not just what they said they needed, but what they meant. The known needs and the unstated ones.In other words, agile isn't about getting everything right up front.It's about staying close enough to reality to make course corrections while they're still cheap.One of the biggest mindset shifts agile asks of us is to stop treating change as failure. In the old model, change meant the plan was wrong. It meant rework. It meant someone made a mistake.But in agile, change is often a sign that learning is happening.Curling teams don't apologize for sweeping. They don't view it as an admission that the throw was bad. Sweeping is part of the game. It's what turns a decent throw into a great result.Agile teams do the same thing. They don't just launch work and hope it glides perfectly to the finish line. They inspect, adapt, and steer as they go.That's how you succeed with agile.And in the meantime, enjoy the Olympics.How to connect with AgileDad:- [website] ⁠https://www.agiledad.com/⁠- [instagram] ⁠https://www.instagram.com/agile_coach/⁠- [facebook] ⁠https://www.facebook.com/RealAgileDad/⁠- [Linkedin] ⁠https://www.linkedin.com/in/leehenson/

Lai-Ling Su: Why the Us-Versus-Them Mentality Is the Fastest Path to Team Self-Destruction Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "The quickest way to self-destruction is to have an us-versus-them mentality. Because it permeates into every behavior, every action or inaction, and it impacts every single outcome as a result of it." - Lai-Ling Su   Lai-Ling shares a compelling story about a leadership team in healthcare technology that was self-sabotaging their way into non-delivery—so much so that critical commercial outcomes were at serious risk. Yet the team themselves couldn't see it; it was invisible to them. She identifies three layers of the us-versus-them dynamic that needed unpicking.  First, recent M&A activity had merged a larger corporate entity with a smaller, more nimble one, and people remained ferociously loyal to leaders from their old organizations.  Second, business goals were separate from technology goals, causing people to fall back to people-pleasing within their direct reporting lines rather than collaborating on shared purpose.  Third, the tension between growth ambitions and addressing legacy activities created another divide. What struck Lai-Ling most was how these "classic" patterns were invisible to those experiencing them—they just accepted it as part of doing business. The destruction wasn't always stormy and visible; sometimes it was silent, with work piling up, nothing getting done, yet no one overtly upset.   In this segment, we talk about the importance of creating awareness and how Scrum Masters must be willing to point out these patterns, even at the risk of being seen as the odd ones out.   Self-reflection Question: What "classic" anti-patterns might be invisible in your organization right now because everyone has accepted them as just part of doing business? Featured Book of the Week: The Checklist Manifesto by Atul Gawande Lai-Ling approaches the book recommendation differently—she believes no single book has fundamentally influenced her, but books as a collective have made her who she is. She emphasizes reading far and wide across all topics and genres, looking for patterns in unexpected places. One standout is The Checklist Manifesto by Atul Gawande, which challenges the perception that checklists take away autonomy. Gawande writes about how checklists are a rapid-fire communication tool that can mean the difference between a seriously injured soldier dying on the battlefield or making it to a hospital with a good chance of survival. Lai-Ling also recommends When Breath Becomes Air by Paul Kalanithi, about a surgeon who became a cancer patient and had to navigate a massive identity shift—much like the identity shift we ask leaders to make during transformations.   [The Scrum Master Toolbox Podcast Recommends]

Most law firms improve internal workflows without ever defining the full client experience. That blind spot creates unnecessary friction for both clients and teams. In this episode, I explain why building a client journey map is a powerful strategic move for law firm owners who want stronger client engagement and more cohesive operations. When you can see the journey clearly, everything else starts to align. Get full show notes, transcript, and more information here: agileattorney.com/108Take your law practice from overwhelmed to optimized with GreenLine LegalFollow along on LinkedIn: linkedin.com/in/johnegrant

Es gibt mittlerweile eine schier unüberschaubare Anzahl an Führungskräfte-Trainern und Leadership-Experten. Es werden immer neue Namen für Leadership erfunden und alte HR-Worthülsen duch die Gegend geschubst. Menschen in der Arbeitswelt wie mündige Menschen zu behandeln, wird vielfach als geradezu revolutionär verkauft. "Ein Paradigmenwechsel steht bevor!" scheinen viel zu rufen. Weit gefehlt. Leadership existiert in der optimalen Version bereits seit tausenden von Jahren. Dafür braucht es keine neuen Namen, und die Revolution muss in den Köpfen der Führungskräfte stattfinden, nicht im Wording der "Experten". ________________________________________________

With B2B marketers drowning in data and automation, have we forgotten that our buyers are still human beings who are moved more by compelling visuals than by another line on a spreadsheet? Agility requires not just the speed to react, but the insight to know what to react with. It demands a seamless connection between creative ideation and performance data, allowing teams to not only launch campaigns quickly but to make them smarter over time. Today, we're going to talk about the often-underestimated power of visual communication and design-led thinking in B2B marketing. We'll explore why creativity isn't just a 'nice to have' but a core driver of engagement and business results, how neuroscience backs this up, and how new platforms are enabling marketing teams to scale high-quality creative while directly measuring its impact on the bottom line. To help me discuss this topic, I'd like to welcome, Emma Robinson, Head of B2B Marketing at Canva. About Emma Robinson Emma Robinson is the Head of B2B Marketing at Canva, where she drives customer-centric strategies that showcase the impact of design at scale across enterprise organizations. She brings more than 20 years of global B2B marketing experience and has held leadership roles at Salesforce, Google, Medallia, and ThoughtSpot. Having worked across the UK, Asia Pacific, and the US, she's known for building high-performing teams and bringing innovative, high-impact go-to-market strategies to life. Emma brings deep expertise in customer advocacy, lifecycle marketing, and insight-led content, and is a strong champion for the power of brand and creativity in B2B. Her work is instrumental in positioning Canva as the visual communication platform for the modern workplace. Emma Robinson on LinkedIn: https://www.linkedin.com/in/emma-robinson-mtkg/ Resources Canva: https://www.canva.com/about/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Lai-Ling Su: The Product and Service Story That Every Scrum Master Needs to Hear Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "It was kind of at that moment that I realized, like, community was about providing people with the opportunities that they otherwise wouldn't have had. And whilst you could technically execute your product or service well, the customer experience is fundamentally a deeply emotional one." - Lai-Ling Su   Lai-Ling shares a powerful story from when she was just 11 years old, running front of house at her family's restaurant inside an Australian workers' club. When a popular band was booked to play on a Saturday night, the venue reached max capacity—and almost everyone wanted food. With no ticketed order system and only her memory to match orders to customers, chaos ensued.  One father approached her, yelling about how long his food was taking. At the end of the night, Lai-Ling mustered the courage that only an 11-year-old possesses and asked him point-blank why he had reacted so strongly. His answer floored her: he only got to see his son every other weekend, and this evening was supposed to create a cherished memory together. Instead, they were hangry most of the night.  This moment taught Lai-Ling that customer experience is fundamentally emotional—it's not about the food, but about what the interaction means to the people we serve. For the next decade, she continuously inspected every aspect of their restaurant operations, always seeking to improve how they served customers while remaining commercially viable. In this episode, we refer to the "Scrum Masters are the future CEO's, and a podcast by the Lean Enterprise Institute" blog post by Vasco.    Self-reflection Question: When was the last time you paused to understand the deeper meaning behind a stakeholder's frustration, rather than just addressing the surface-level complaint?   [The Scrum Master Toolbox Podcast Recommends]

WHAT YOU'LL LEARN Why balancing cost, speed, and quality is now table stakes in logistics strategy How to design a flexible 3PL platform without hardcoding yourself into rigidity The operational difference between supporting enterprise brands vs. high-growth brands Why scenario planning still matters in an era of tariffs, snowstorms, and volatility How to avoid over-engineering automation that limits long-term flexibility What defines a true strategic partnership beyond SLAs and QBRs Why solving problems together—not alone—is the real measure of partnership maturity TIMESTAMPED SEGMENTS 00:00 – 01:00 | Balancing Cost, Speed & Quality Post-Pandemic 01:00 – 02:30 | Becoming the Customer: Operational Audits & CX Insight 02:30 – 04:00 | Agility, Uncertainty & Platform-First Thinking 04:00 – 05:30 | Defining High-Growth vs. Enterprise Brands 05:30 – 07:00 | Capability-Based Support Models vs. Split Teams 07:00 – 09:00 | What Real Strategic Partnerships Actually Look Like TOP QUOTES  [00:01:00] “We know the cost of customer acquisition has increased exponentially. So the customer you have is the customer that you wanna keep.” - Laura Ritchey [00:03:00] “I think obviously the overused word of agility these days… how quickly can you divert to warehouses that aren't closed or to transportation options that are still running?” - Laura Ritchey [00:05:00] “We were doing 10,000 orders a day. All of a sudden we have to do 100,000, and that's really different.” - Laura Ritchey [00:08:15] “Are we solving them together, or are we solving them alone?” - Laura Ritchey [00:18:00] “The team is looking to us to be the calm in the storm.” - Laura Ritchey ABOUT THE GUEST Laura Ritchey is President & CEO of the Americas region at GEODIS and a member of the Group's Executive Board. She leads nearly 20,000 teammates across eight countries, overseeing contract logistics, freight forwarding, and transportation operations throughout North and South America. With more than 30 years of experience—including 15 years in supply chain leadership across retail and third-party logistics—Laura previously served as CEO of Radial, Inc., driving growth through operational excellence. Her background spans finance, sourcing, distribution, and strategic transformation. She holds a J.D., MBA, and bachelor's degree from The Ohio State University. LINKS MENTIONED Laura's LinkedIn: https://www.linkedin.com/in/laura-ritchey-55836a8/ GEODIS website: https://geodis.com/   Subscribe and Keep Learning!If you're a logistics leader looking to scale sustainably, don't miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube

In episode 286 of the IDEAS+LEADERS Podcast, I'm joined by Thanos Diacakis, Software Delivery Coach, Fractional CTO, and business growth expert. With more than 25 years in software development, Thanos has worked with startups and global tech companies like Uber, where he led the integration of the JUMP Bikes acquisition, scaling the platform to 45,000 vehicles and over 2 million monthly trips.We explore why so many organizations struggle to scale despite strong teams, and how misalignment between business leaders and engineering creates hidden bottlenecks, technical debt, and burnout. Thanos shares how leaders can communicate more clearly with tech teams to increase speed, quality, and outcomes.In this episode, we discuss:How to align business goals with engineering realityWhy “doing Agile” often fails to deliver resultsThe hidden cost of technical debt and quick fixesHow leaders can spot and fix real bottlenecks in deliveryTune in for a grounded, practical conversation on scaling technology teams without chaos.You can connect with Thanos here: Thanos Diacakis' infrequently updated pageThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

What happens when a leader decides they're done leading? In this episode, Bob and Josh tackle one of the most uncomfortable topics in technical leadership: stepping down from a leadership role. Whether you're the one considering walking away from the org chart, or a team member just told you they want out, this conversation is for you.Bob shares his personal story of transitioning from a senior development leadership role at iContact to an agile coaching position—a move that required navigating salary adjustments, title changes, and the inevitable shift in organizational perception. He credits his boss Ralph Kusuba for handling the conversation with grace and business acumen, recognizing Bob's value beyond just his title.The hosts draw an important distinction between organizational leadership (titles, org charts, formal authority) and leadership as a way of being (influence, modeling great teammate behavior, cultural contribution). While you can step away from the former, Bob argues you can never truly abdicate the latter—and he'd "smack you with your own hat" if you tried.They also explore how to recognize when someone has genuinely reached their limit versus when they're just hitting a sticky spot that coaching can help them push through. The key insight: if you're leading well, these conversations should be rare. And when they do happen, the leader's job is to find a gracious glide path—just like NFL coaches who step back to coordinator roles and become invaluable advisors to first-time head coaches. Stay Connected and Informed with Our NewslettersJosh Anderson's "Leadership Lighthouse"Dive deeper into the world of Agile leadership and management with Josh Anderson's "Leadership Lighthouse." This bi-weekly newsletter offers insights, tips, and personal stories to help you navigate the complexities of leadership in today's fast-paced tech environment. Whether you're a new manager or a seasoned leader, you'll find valuable guidance and practical advice to enhance your leadership skills. Subscribe to "Leadership Lighthouse" for the latest articles and exclusive content right to your inbox.Subscribe hereBob Galen's "Agile Moose"Bob Galen's "Agile Moose" is a must-read for anyone interested in Agile practices, team dynamics, and personal growth within the tech industry. The newsletter features in-depth analysis, case studies, and actionable tips to help you excel in your Agile journey. Bob brings his extensive experience and thoughtful perspectives directly to you, covering everything from foundational Agile concepts to advanced techniques. Join a community of Agile enthusiasts and practitioners by subscribing to "Agile Moose."Subscribe hereDo More Than Listen:We publish video versions of every episode and post them on our YouTube page.Help Us Spread The Word: Love our content? Help us out by sharing on social media, rating our podcast/episodes on iTunes, or by giving to our Patreon campaign. Every time you give, in any way, you empower our mission of helping as many agilists as possible. Thanks for sharing!

Think you're just “not a people person”? Most tech leaders quietly believe this about themselves, and it's exactly what's holding them back.In this episode, Martijn Versteeg, founder of peer leadership community Group Effort and former CPTO with a background in organizational psychology, makes the case that it's not: human behavior follows predictable patterns you can understand and work with, just like any system. The conversation covers a six-variable model for understanding what drives behavior and disengagement on your team, why popular personality tools like MBTI and DiSC often do more harm than good, and a clear structure for delivering bad news without the usual stress buildup. We also get into what it really takes to let go of hands-on coding when you move into leadership, why developing a product mindset matters even if product isn't in your title, and the psychological risks of heavy AI use that most teams still aren't thinking about.Key topics discussed:The 6 human needs that predict human behaviorWhy MBTI and DiSC often do more harm than goodHow to stop avoiding difficult conversationsDeliver bad news clearly using a 10-second ruleWhy becoming a bottleneck is a slow career killerBuilding a product mindset when you're in techThe mental health risks of heavy AI useWhat peer groups give you that books can'tTimestamps:(00:00:00) Trailer & Intro(00:03:06) Why Small Steps Matter More Than Career Turning Points(00:05:11) About Martijn Versteeg(00:07:01) How Can I Learn People Skills Systematically?(00:13:19) Six Human Needs That Predict Behavior(00:17:28) How Does It Compare to Maslow's Hierarchy of Needs?(00:19:49) Why Are Personality Tests Like MBTI Unreliable?(00:23:20) How Do I Use Pain and Pleasure to Drive Growth?(00:28:30) How Do I Handle Conflict and Difficult Conversations?(00:32:47) A Model for Delivering Bad News in 10 Seconds(00:36:12) How Do I Transition from Tech Lead to Engineering Leader?(00:41:12) How Do I Let Go of Coding as a Leader?(00:42:49) The Vanilla Orchid Story: Why Leaders Must Let Go(00:46:55) How Can Engineers Develop a Product Mindset?(00:53:17) What Are the Hidden Risks of AI for Mental Health?(01:02:19) What Is the Value of Learning Through Podcast Conversations?(01:07:19) Why Consuming Knowledge Is Not the Same as Producing(01:09:06) 3 Tech Lead Wisdom_____Martijn Versteeg's BioMartijn Versteeg is the founder of Group Effort, a Netherlands-based collective that empowers tech and product leaders across Europe through peer groups, offsites, and specialized training. As a key figure in the global product community, he is also an organizer of the Product Mastery Conference, where he helps curate insights for the next generation of product leaders.Before founding Group Effort, Martijn built and successfully sold an EdTech IT platform and spent over five years as an Agile coach and Scrum Master. His unique perspective on leadership is rooted in high-performance athletics; at just 22 years old, he served as the National Rowing Coach for Singapore.Today, Martijn is a vocal advocate for community-led learning. He frequently challenges leaders to move past the search for “golden nuggets” of wisdom and instead focus on the consistent, incremental iterations that solve the “hard people stuff” in scaling organizations.Follow Martijn:LinkedIn – linkedin.com/in/versteegGroup Effort – groupeffort.nlNewsletter – groupeffort.nl/newsletterFree training on Massive Action-Taking for Product Leaders – groupeffort.nl/actionLike this episode?Show notes & transcript: techleadjournal.dev/episodes/248.Follow @techleadjournal on LinkedIn, Twitter, and Instagram.Buy me a coffee or become a patron.

BONUS: From Combat Pilot to Scrum Master - How Military Leadership Transforms Agile Teams In this bonus episode, we explore a fascinating career transition with Nate Amidon, a former Air Force combat pilot who now helps software teams embed military-grade leadership principles into their Agile practices. Nate shares how the high-stakes discipline of aviation translates directly into building high-performing development teams, and why veterans make exceptional Scrum Masters. The Brief-Execute-Debrief Cycle: Aviation Meets Agile "We would mission brief in the morning and make sure everyone was on the same page. Then we problem-solved our way through the day, debriefed after, and did it again. When I learned about what Agile was, I realized it's the exact same thing."   Nate's transition from flying C-17 cargo planes to working with Agile teams wasn't as jarring as you might expect. Flying missions that lasted 2-3 weeks with a crew of 5-7 people taught him the fundamentals of iterative work: daily alignment, continuous problem-solving, and regular reflection. The brief-execute-debrief cycle that every military pilot learns mirrors the sprint cadence that Agile teams follow. Time-boxing wasn't new to him either—when you're flying, you only have so much fuel, so deadlines aren't arbitrary constraints but physical realities that demand disciplined execution. In this episode with Christian Boucousis, we also discuss the brief-execute-debrief cycle in detail.  In this segment, we also refer to Cynefin, and the classification of complexity.  Alignment: The Real Purpose Behind Ceremonies "It's really important to make sure everyone understands why you're doing what you're doing. We don't brief, execute, debrief just because—we do it because we know that getting everybody on the same page is really important."   One of the most valuable insights Nate brings to his work with software teams is the understanding that Agile ceremonies aren't bureaucratic checkboxes—they're alignment mechanisms. The purpose of sprint planning, daily stand-ups, and retrospectives is to ensure everyone knows the mission and can adapt when circumstances change. Interestingly, Nate notes that as teams become more high-performing, briefings get shorter and more succinct. The discipline remains, but the overhead decreases as shared context grows. The Art of Knowing When to Interrupt "There are times when you absolutely should not interrupt an engineer. Every shoulder tap is a 15-minute reset for them to get back into the game. But there are also times when you absolutely should shoulder tap them."   High-performing teams understand the delicate balance between deep work and necessary communication. Nate shares an aviation analogy: when loadmasters are loading complex cargo like tanks and helicopters, interrupting them with irrelevant updates would be counterproductive. But if you discover that cargo shouldn't be on the plane, that's absolutely worth the interruption. This judgment—knowing what matters enough to break flow—is something veterans develop through high-stakes experience. Building this awareness across a software team requires:   Understanding what everyone is working on Knowing the bigger picture of the mission Creating psychological safety so people feel comfortable speaking up Developing shared context through daily stand-ups and retrospectives Why Veterans Make Exceptional Scrum Masters "I don't understand why every junior officer getting out of the military doesn't just get automatically hired as a Scrum Master. If you were to say what we want a Scrum Master to do, and what a junior military officer does—it's line for line."   Nate's company, Form100 Consulting, specifically hires former military officers and senior NCOs for Agile roles, often bringing them on without tech experience. The results consistently exceed expectations because veterans bring foundational leadership skills that are difficult to develop elsewhere: showing up on time, doing what you say you'll do, taking care of team members, seeing the forest through the trees. These intangible qualities—combined with the ability to stay calm, listen actively, and maintain integrity under pressure—make for exceptional servant leaders in the software development space. The Onboarding Framework for Veterans "When somebody joins, we have assigned everybody a wingman—a dedicated person that they check in with regularly to bounce ideas off, to ask questions."   Form100's approach to transitioning veterans into tech demonstrates the same principles they advocate for Agile teams. They screen carefully for the right personality fit, provide dedicated internal training on Agile methodologies and program management, and pair every new hire with a wingman. This military unit culture helps bridge the gap between active duty service and the private sector, addressing one of the biggest challenges: the expectation gap around leadership standards that exists between military and civilian organizations. Extreme Ownership: Beyond Process Management "To be a good Scrum Master, you have to take ownership of the team's execution. If the product requirements aren't good, it's a Scrum Master's job to help. If QA is the problem, take ownership. You should be the vessel and ownership of the entire process of value delivery."   One of Nate's core philosophies comes from Jocko Willink's Extreme Ownership. Too many Scrum Masters limit themselves to being "process people" who set meetings and run ceremonies. True servant leadership means owning everything that affects the team's ability to deliver value—even things technically outside your job description. When retrospectives devolve into listing external factors beyond the team's control, the extreme ownership mindset reframes the conversation: "Did we give the stakeholder the right information? Did they make a great decision based on bad information we provided?" This shift from blame to ownership drives genuine continuous improvement. Building Feedback Loops in Complex Environments "In the military, we talk about the OODA loop. Everything gets tighter, we get better—that's why we do the debrief."   Understanding whether you're operating in a complicated or complex domain (referencing the Cynefin framework) determines how tight your feedback loops need to be. In complex environments—where most software development lives—feedback loops aren't just for reacting to what happened; they're for probing and understanding what's changing. Sprint goals become essential because without knowing where you're headed, you can't detect when circumstances have shifted. The product owner role becomes critical as the voice connecting business priorities to team execution, ensuring the mission stays current even when priorities change mid-sprint. Recommended Resources Nate recommends the following books:  Team of Teams by General McChrystal Extreme Ownership by Jocko Willink   About Nate Amidon   Nate is a former Air Force combat pilot and founder of Form100 Consulting. He helps software teams embed leadership at the ground level, translating military principles into Agile practices. With a focus on alignment, accountability, and execution, Nate empowers organizations to lead from within and deliver real results in a dynamic tech landscape.   You can link with Nate Amidon on LinkedIn and learn more at Form100 Consulting.

What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model? Agility requires not just the ability to pivot, but the organizational courage to act on customer insights—even when those insights challenge your most fundamental business assumptions. It's about being willing to dismantle something that works in order to build something that works better. Today, we're going to talk about CX that pays off and how both achieving and demonstrating ROI is key to becoming a truly insights-driven organization. We'll explore how a major brand listened to a difficult truth from its customers and completely transformed its marketplace strategy, turning a major pain point into a massive competitive advantage. And we're doing it live from Las Vegas at the Medallia Experience 2026 event here at the Wynn Resort.To help me discuss this topic, I'd like to welcome, Courtney Owumi, VP of Consumer Experience and Membership Engagement at Shipt. About Courtney Owumi Courtney Owumi is a seasoned marketing executive with over a decade of experience in consumer insights and loyalty marketing strategy. She currently serves as the Vice President of Consumer Experience & Membership Engagement at Shipt, where she leads Product Marketing, Consumer Insights & Strategy, and Membership Engagement to deliver a best-in-class experience for Shipt members and provide extended value for Target Circle 360 members. Prior to her time at Shipt, Courtney served on Target's corporate strategy team, and prior to that worked in management consulting, focusing on e-commerce fulfillment strategy for retail clients. Her expertise spans across corporate strategy, retail, consumer packaged goods, and the gig economy, reflecting her versatility and forward-thinking mindset. Courtney Owumi on LinkedIn: https://www.linkedin.com/in/courtneyowumi/ Resources Shipt: https://www.shipt.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Medallia: https://www.medallia.com Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

BONUS: From Individual AI Wins to Team-Wide Transformation What happens when the leaders we trust to guide transformation become the bottleneck slowing it down? In this episode, Monica Marquez—with 25+ years in people transformation at Goldman Sachs, Google, and beyond—reveals why the old equation of effort equals success is breaking down, and what leaders must unlearn to thrive in the age of AI. The Leadership Crisis Nobody Trained You For "No one ever really teaches you what it really takes to be a leader. You know what you do really well, but how do you help other people do that too? That's when I realized it comes down to becoming a really good leader."   Monica's origin story captures a universal struggle: being promoted for technical excellence, then discovering that leading people requires completely different skills. She spent her career at organizations like Goldman Sachs, Bank of America, Ernst & Young, and Google realizing that systems weren't built for everyone—and that the real work of leadership is redesigning those systems to unlock human potential. Today, through her company Flipwork, she helps leaders and teams become what she calls "agentic humans"—people who leverage AI to get ahead rather than getting left behind. The Command and Control Trap "Most leadership development still rewards the command and control archetype. The person who has all the answers, the decisive hero. But AI moves so fast that when you think you've fixed something, it changes the next day. Leaders are starting to become bottlenecks."   The research shows the problem clearly: middle management is where AI adoption stalls. These leaders cling to command and control because relinquishing it feels like losing their value. Worse, they have an unspoken fear of managing AI agents—they don't want to be liable for outputs they don't fully control. Monica reframes this: treat your AI tools like an artificial intern, not artificial intelligence. You wouldn't take an intern's first draft and hand it to leadership. You train them, provide context, and finesse the output. The same discipline applies to LLMs. Rewriting the Success Equation "Effort = success is the old equation. That's pre-AI. The new equation is impact equals success. Output equals success, and impact equals worth."   This might be the most important shift leaders need to make. When tasks that took 4 hours now take 30 minutes, deeply conditioned beliefs about work ethic get threatened. Monica sees leaders questioning their worth because they're producing faster. "I was always taught I have to work twice as hard to get half as far," she shares. "Now what used to take me 10 hours, I can get done in 4. Am I not worthy anymore of being a high performer?" The answer is to measure impact, not effort—and that requires rewiring beliefs that may be decades old. Why Individual AI Adoption Doesn't Scale "Teams are using AI as individual contributors, but they aren't using AI in their actual workflows and the handoffs. That's why leaders are scratching their heads, like, why aren't we seeing the ROI bubble up into the team?"   Here's the gap most organizations miss: individuals save an hour or two per day using AI for personal productivity, but the team never sees compounding benefits. The handoffs between team members remain manual. The friction points persist. Monica's solution is "flip labs"—90-day sprints where teams take one critical workflow, dissect it, and rebuild it with AI. Where can AI handle the $10 tasks so humans can focus on $10,000 decisions? Where should humans remain in the loop? IKEA did this with customer service, retraining displaced workers into design roles. Revenue increased without adding headcount. Leading Through Uncertainty "We're humans wired for certainty, but Agile is a system designed for uncertainty. That's where the behavioral psychology comes in—how do you help people move forward despite the uncertainty?"   The fundamental challenge is biological: our brains seek certainty, but the only certain thing now is that change will come faster than we can adapt. Monica works with teams to create psychologically safe spaces for experimentation—AB testing old workflows against AI-augmented ones, measuring outputs, and learning from failures. "Sometimes we learn more from the failures than we do the successes," she notes. The leaders who create permission for testing and learning will pull ahead; those who demand control will become the bottleneck that slows their entire organization.   About Monica Marquez Monica Marquez is a leadership and workplace AI advisor with 25+ years in people transformation. She coined the "returnship" at Goldman Sachs, helped found Google's Product Inclusion Council, and now guides leaders and teams to adopt AI, agile, and inclusion practices that drive results through her company Flipwork, Inc.   You can connect with Monica Marquez on LinkedIn and subscribe to her Ay, Ay, Ay! AI newsletter at themonicamarquez.com.

Are Agile Frameworks Really Agile? - A Blind Article ReviewHave you ever read an article before and just scratched your head and wondered to yourself... WHY? How to connect with AgileDad:- [website] ⁠https://www.agiledad.com/⁠- [instagram] ⁠https://www.instagram.com/agile_coach/⁠- [facebook] ⁠https://www.facebook.com/RealAgileDad/⁠- [Linkedin] ⁠https://www.linkedin.com/in/leehenson/

It’s not just an ideal time to create a movement, it’s essential now. Agile isn’t going to rebound to its original shape. Corporate work isn’t going to get less stressful. Jobs aren’t going to become more abundant. And AI isn’t going to save you from anything. It’s not that things are crumbling. They’re shifting. And if you build the courage and skill, you can create a movement that will let you capitalize. A movement, like this podcast itself, starts when you can see something isn’t working. When a better way is obvious to everyone, except the people who sign your checks, and their unquestioning followers. Why You Should Create A Movement I get that this might be for everyone. Sometimes we just want to show up, punch in and collect our cheque. I wouldn’t judge anyone for not wanting to shout into the darkness. To be the first to say what we THINK everyone else is thinking. But then, that’s what leadership is about. You don’t have to be special, or even more ready than anyone else to create a movement. What I want you to know is that this is available to everyone. And from personal experience, I can tell you it feels good. It feels good when you start something that others have been waiting and hoping for. It feels good when your work causes others to rise, and build momentum. Change is often forced upon us. But there are times when we are inspired by a tiny current rather than a spectacular crash. A small group of inspired, dedicated individuals who believe there MUST be a better way. That’s how Agile itself started. Rooted in service, they decided to stop doing what wasn’t working and create a movement of their own. Not for everyone, but for US. And 25 years later, we are not only due, but I’d argue that currents more powerful than software development alone demand that we rise. If you liked this episode, you might also like: Have Your Own Voice Why You MUST Stand For Something **CHECK OUT FRED DEICHLER** I’ve really enjoyed reading Fred’s substack. He’s not just talking about AI, he’s playing with it and writing about what he makes, and why it matters from the perspective of an Agile practitioner. A very, very good read. Find him at www.triforceagility.com and let me know what you think! **GET THE BUSINESS OUTCOMES PARTNER PLAYBOOK** Learn how to deliver undeniable ROI that saves your job and accelerates your future https://learning.fusechamber.com/outcomes-partner-playbook **FORGE GENESIS IS HERE** All the skills you need to stop relying on job postings and start enjoying the freedom of an Agile career on YOUR terms. First cohort starts in Q1 2026 https://learning.fusechamber.com/forge-genesis **THE ALL NEW FORGE LIGHTNING** 12 Weeks to elite leadership! https://learning.fusechamber.com/forge-lightning **JOIN MY BETA COMMUNITY FOR AGILE ENTREPRENEURS AND INTRAPRENEURS** The latest wave in professional Agile careers. Get the support you need to Forge Your Freedom! Join for FREE here: https://learning.fusechamber.com/offers/Sa3udEgz **CHECK OUT ALL MY PRODUCTS AND SERVICES HERE:** https://learning.fusechamber.com **ELEVATE YOUR PROFESSIONAL STORYTELLING – Now Live!** The most coveted communications skill – now at your fingertips! https://learning.fusechamber.com/storytelling **JOIN THE FORGE*** New cohorts for Fall 2025!  Email for more information: contact@badassagile.com We’re also on YouTube! Follow the podcast, enjoy some panel/guest commentary, and get some quick tips and guidance from me: https://www.youtube.com/c/BadassAgile ****** Follow The LinkedIn Page: https://www.linkedin.com/showcase/badass-agile ****** Our mission is to create an elite tribe of leaders who focus on who they need to become in order to lead and inspire, and to be the best agile podcast and resource for effective mindset and leadership game. Contact us (contact@badassagile.com) for elite-level performance and agile coaching, speaking engagements, team-level and executive mindset/agile training, and licensing options for modern, high-impact, bite-sized learning and educational content.

In Software as a Medical Device (SaMD), defect management is far more than tracking bugs. It is a structured, risk-driven process that directly impacts patient safety, regulatory compliance, and product lifecycle control.This article (and podcast episode) explores both foundational and advanced perspectives on defect management in regulated software environments.We cover:Understanding Defects in SaMD• What defines a defect in a regulated context• How defect management differs from non-medical software• The relationship between defects, risk management, and ISO 14971Building a Compliant Defect Management Process• Essential documentation and tools• Severity and priority categorization• Handling defects discovered during validation or post-market• Differentiating between defects, change requests, and requirement gapsAdvanced & Real-World Scenarios• Managing safety-critical defects• When CAPA or vigilance reporting is required• Handling SOUP and third-party component issues• Ensuring traceability across versions and product variants• Agile defect management strategiesAudit Perspective & Common Pitfalls• Frequent gaps identified by regulators and notified bodies• How defect trend data supports CAPA and management review• Practical advice for startups implementing lightweight but compliant systemsWe also discuss how modern eQMS platforms (such as SmartEye) can help streamline documentation, automate traceability, and improve oversight without adding unnecessary bureaucracy.Defect management in SaMD is not about documentation — it's about maintaining control over risk and ensuring safe, effective software throughout its lifecycle.Who is Monir El Azzouzi? Monir El Azzouzi is the founder and CEO of Easy Medical Device a Consulting firm that is supporting Medical Device manufacturers for any Quality and Regulatory affairs activities all over the world. Monir can help you to create your Quality Management System, Technical Documentation or he can also take care of your Clinical Evaluation, Clinical Investigation through his team or partners. Easy Medical Device can also become your Authorized Representative and Independent Importer Service provider for EU, UK and Switzerland. Monir has around 16 years of experience within the Medical Device industry working for small businesses and also big corporate companies. He has now supported around 100 clients to remain compliant on the market. His passion to the Medical Device filed pushed him to create educative contents like, blog, podcast, YouTube videos, LinkedIn Lives where he invites guests who are sharing educative information to his audience. Visit easymedicaldevice.com to know more.  If you need help implementing QMSR or preparing your teams for FDA inspections, contact: info@easymedicaldevice.com If you are located outside the EU/UK/Switzerland and need an Authorized Representative (and possibly an Importer), we can support you as well.LinkSimon Foeger Linkedin: https://www.linkedin.com/in/simonfoeger/Social Media to followMonir El Azzouzi Linkedin: https://linkedin.com/in/melazzouziTwitter: https://twitter.com/elazzouzimPinterest: https://www.pinterest.com/easymedicaldeviceInstagram: https://www.instagram.com/easymedicaldeviceThis podcast is powered by Podcastics, the easiest platform to create and publish your podcast.

What happens when you tie a quarter of every employee's variable compensation not to sales targets, but to customer experience metrics? Agility requires more than just speed; it demands a shared purpose that translates into a unified system for listening, learning, and acting at an enterprise scale. It's about connecting every function of the business to the client's reality in real-time. Today, we are here at Medallia Experience at the Wynn Resort in Las Vegas, and we're going to talk about what it takes to transform a massive organization by moving client experience from a siloed function to the core of the enterprise operating model, tying it directly to employee compensation and billions in revenue growth. To help me discuss this topic, I'd like to welcome, Stephanie Leheta, Sr. Director, Client Experience Strategy at CIBC. About Stephanie Leheta Stephanie Leheta on LinkedIn: https://www.linkedin.com/in/stephanie-leheta-mba-ccmp-pmp-ccxp-435a8113/ Resources CIBC: https://cibc.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Medallia: https://www.medallia.comEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

As AI transforms the economy, adaptability will be more predictive of success than raw brainpower. AQ: A New Kind of Intelligence for a World That's Always Changing by Liz Tran Tomorrowmind: Thriving at Work with Resilience, Creativity, and Connection―Now and in an Uncertain Future by Gabriella Rosen Kellerman and Martin Seligman Sponsored By: Shopify - Start your $1/month trial at shopify.com/daily

I'm joined by Nirmal Mehta of AWS and Viktor Farcic from Upbound, to go through our 2025 year in review. We look into the AI tools that consumed us this year, from CLI agents to terminal emulators, IDEs, AI browsers - what worked, what flopped, what's worth your time and money, and what we think isn't!Check out the video podcast version here: https://youtu.be/mnagfUsh5bc

Imagine getting into your car and realizing the only gauge on the dashboard shows how hard the engine is working. No speedometer, no fuel gauge, just RPMs. That is how most law firms operate.In this episode, I introduce a better dashboard built around six practical law firm metrics that help you manage the work, not the worker. These metrics are not about squeezing more hours out of your team. They are about creating clarity, balance, and predictable delivery.Get full show notes, transcript, and more information here: agileattorney.com/107Take your law practice from overwhelmed to optimized with GreenLine LegalFollow along on LinkedIn: linkedin.com/in/johnegrant

What if one of your most valuable CX analysts isn't even a person? Agility requires not just collecting data, but closing the gap between insight and action at scale. This means empowering every level of the organization, from the frontline to the C-suite, with the right information at the right time to make smarter, faster decisions. Today, we're going to talk about moving beyond the score. We'll explore how Generative AI is shifting the discipline of customer experience from a reactive, score-chasing exercise to a proactive, problem-solving engine. We'll get practical about how a very lean team at a massive organization can leverage these tools to drive real business impact, especially when faced with an overwhelming amount of data. We are here in Las Vegas at Medallia Experience 2026 and to help me discuss this topic, I'd like to welcome, Alyse Fuller, Customer Experience Program Manager at United Rentals. About Alyse Fuller Alyse Fuller on LinkedIn: https://www.linkedin.com/in/alysefuller/ Resources United Rentals: https://www.unitedrentals.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this provocative episode, Bob and Josh flip the script on their usual leadership-focused content. Instead of critiquing leaders, they're calling out team members who constantly blame their bosses for everything that's wrong.Bob opens with a pattern he's observed for decades: the endless "we could do X if only they would get on board" mentality that permeates lean coffees, webinars, and workplace conversations. He's tired of watching people demonize, marginalize, and stereotype their leaders without any self-reflection.Josh shares his personal journey of learning to "manage up" — a transformation that began when he admitted to Bob that he was frustrated with his own leaders. What started as finger-pointing became a year-long commitment to understanding what leaders actually face. The result? A complete perspective shift. Once Josh understood the impossible balancing acts, the endless problem-solving, and the human struggles behind the title, his frustration transformed into partnership.The hosts challenge listeners to:Stop using phrases like "that's above my pay grade" as a way to wash their hands of problemsAssume positive intent from leadersRemember that leaders are humans first — they bleed, they have bad days, they're often only 3-5 years into their leadership journeyGet in the game instead of sitting in the stands judgingAsk questions to understand rather than criticizeJosh shares a powerful story about his child's sports coach who admitted, "I'm still learning how to be a coach. I'm asking you to be patient with me." That vulnerability and honesty is exactly what most leaders are experiencing but rarely feel safe enough to express.The takeaway: You are part of the problem. Take part in your own rescue. Flip the script. Stay Connected and Informed with Our NewslettersJosh Anderson's "Leadership Lighthouse"Dive deeper into the world of Agile leadership and management with Josh Anderson's "Leadership Lighthouse." This bi-weekly newsletter offers insights, tips, and personal stories to help you navigate the complexities of leadership in today's fast-paced tech environment. Whether you're a new manager or a seasoned leader, you'll find valuable guidance and practical advice to enhance your leadership skills. Subscribe to "Leadership Lighthouse" for the latest articles and exclusive content right to your inbox.Subscribe hereBob Galen's "Agile Moose"Bob Galen's "Agile Moose" is a must-read for anyone interested in Agile practices, team dynamics, and personal growth within the tech industry. The newsletter features in-depth analysis, case studies, and actionable tips to help you excel in your Agile journey. Bob brings his extensive experience and thoughtful perspectives directly to you, covering everything from foundational Agile concepts to advanced techniques. Join a community of Agile enthusiasts and practitioners by subscribing to "Agile Moose."Subscribe hereDo More Than Listen:We publish video versions of every episode and post them on our YouTube page.Help Us Spread The Word: Love our content? Help us out by...

Did your brand just spend $7 million on a 30-second ad that alienated or ignored half its potential audience? Agility requires a willingness to challenge long-held assumptions—like the idea that a celebrity and a massive budget are all you need for a winning Super Bowl ad. It demands that brands move from gut feelings to data-driven insights to understand what truly resonates with their audience. Today, we're going to talk about the biggest advertising event of the year: the Super Bowl. Millions of dollars are spent, careers are made, and brands have one 30-second shot to capture the zeitgeist. But beyond the spectacle and the morning-after buzz, what actually drives results? We'll dig into the data behind the ads, exploring which brands successfully connected with key audiences, what the data says about using celebrities, and how the smartest brands think about the Super Bowl not as a single event, but as a strategic play in a much larger game.To help me discuss this topic, I'd like to welcome, Nataly Kelly, CMO at Zappi. About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Get the Zappi Lessons in Advertising: Super Bowl LX report: https://www.zappi.io/web/learnings-from-super-bowl-ads-2026/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Prabhleen Kaur: The Art of Coaching Product Owners on What vs. How Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Master of Stakeholder Relationships and the Power of No "The best PO is the person who has the superpower of saying no, and they can deal with the stakeholders with the same prowess." - Prabhleen Kaur   Prabhleen describes working with a Product Owner who managed multiple stakeholders—not just a handful, but a significant number with competing priorities. What made him exceptional was his deep understanding of each stakeholder's pulse and motivations. He knew when to push back and how to frame the "no" in a way that stakeholders could accept. This wasn't random resistance—it came from thorough preparation manifested in clear roadmaps that made most incoming work predictable for the team.  His user stories stood out for their richness in context: beyond the business requirements, they included information about who would be impacted, which proved invaluable for a team dealing with multiple interconnected systems.  He leveraged JIRA's priority field effectively, ensuring the moment anyone opened the board, they could immediately understand what mattered most. Prabhleen emphasizes that this PO understood his role as the "what" while respecting the team as the "how." By maintaining strong stakeholder relationships built on mutual understanding, he created space for the team to prepare, plan, and deliver without constant firefighting.   Self-reflection Question: Does your Product Owner have the preparation and stakeholder relationships needed to confidently say "no" when priorities compete, or does every request become an emergency? The Bad Product Owner: Technical Experts Who Manage the Sprint Backlog "The PO is the what, and the team is the how. When POs start directing the team about how to do things, the sprint goal gets compromised." - Prabhleen Kaur   Prabhleen addresses a common anti-pattern she's observed repeatedly: Product Owners with technical backgrounds who cross the line from "what" into "how." When POs come from developer or technical roles, their expertise can become a liability if they start prescribing solutions rather than defining problems.  They direct the team on implementation approaches, suggest specific technical solutions in user stories, and effectively manage the sprint backlog instead of focusing on the product backlog. The consequences are predictable: stories keep getting added or removed mid-sprint, the sprint goal becomes meaningless, and the team ends up delivering nothing because focus is constantly shifting.  Prabhleen's solution starts in backlog refinement, where she ensures conversations about technical approaches happen openly with the whole team during estimation. When a PO suggests a specific implementation, she facilitates discussion about alternatives, allowing the team to voice their perspective.  The key insight: everyone comes from a good place—the PO suggests solutions because they believe they're helping. The Scrum Master's role is to create space for the team to own the "how" while helping the PO see the value in stepping back.   Self-reflection Question: When your Product Owner has technical expertise, how do you help them contribute their knowledge without directing the team's implementation choices?   [The Scrum Master Toolbox Podcast Recommends]

In this episode of What Are You Made Of?, Mike “C-Roc” sits down with Maria Matarelli, Founder and CEO of Formula Ink, an international business consultancy helping leaders and organizations achieve higher performance through proven systems, strategy, and execution. Maria shares how resilience shaped her journey—from working three jobs to put herself through college to managing multimillion-dollar budgets and leading large teams at just 22 years old. She opens up about delivering measurable results for Fortune 100 companies, why so many organizations struggle with execution, and how proven frameworks like Agile and Lean can turn complexity into clarity.The conversation also dives into the personal side of success, including taking a million-dollar business loss, navigating betrayal, and embracing radical responsibility as the key to reclaiming power and momentum. Maria reflects on her global speaking career, a life-changing retreat in Bali that turned into a two-year reset, and how she now curates high-trust VIP networking events in Las Vegas that connect founders, investors, and creatives for meaningful growth. This episode is a candid and inspiring look at resilience, ownership, and building results that truly last.Website-http://findmaria.com Social Media Links/Handles-https://www.facebook.com/mariamatarellihttps://www.instagram.com/mariamatarelli/?hl=enhttps://www.linkedin.com/in/mariamatarellihttp://x.com/mariamatarellihttps://www.youtube.com/user/mariamatarelli

In a world without third-party cookies, is your customer loyalty program your most valuable asset, or your biggest missed opportunity? Agility requires a fundamental shift from viewing loyalty as a transactional rewards program to embracing it as a dynamic, data-driven engine for the entire customer experience. It demands that brands are able to listen, predict, and adapt to customer needs in real time. Today, we're going to talk about the evolution of customer loyalty from a simple marketing tactic to a core enterprise strategy. With the erosion of traditional data sources and the rise of AI, the way brands build lasting relationships is undergoing a radical transformation, and we're going to explore what it takes to win in this new landscape. To help me discuss this topic, I'd like to welcome, Jim Sturm, President of North America at Capillary Technologies. About Jim Sturm Jim Sturm is Capillary's President of North America. He holds a bachelor's degree in science from the State University of New York. He joined Capillary Technologies in January 2021 and is responsible for leading global strategy, driving revenue growth, and managing high-performing sales teams to achieve business targets. Prior to Capillary, he was associated with Brierley + Partners, Inc. as their president and chief executive officer. Jim Sturm on LinkedIn: https://www.linkedin.com/in/jim-sturm-4447a15/ Resources This episode is brought to you by Capillary Technologies, a global leader in AI-powered loyalty and customer engagement. Trusted by 400+ brands—including 19 Fortune 500 companies—Capillary helps retailers and consumer brands drive customer retention and repeat purchases through personalized loyalty programs and experiences. Learn more at https://www.capillarytech.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Prabhleen Kaur: When Team Members Raise Concerns with Clarity, Not Anger Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "My idea of success as a Scrum Master is when you look around, you see motivated people, and when something goes wrong, they come to you not in anger, but with concern." - Prabhleen Kaur   Prabhleen offers a refreshing perspective on measuring success as a Scrum Master that goes beyond velocity charts and feature counts. She shares a pivotal moment when her team was in production, delivering relentlessly with barely any time to breathe. A team member approached her—not with frustration or blame—but with thoughtful concern: "This is not going to work out." He sat down with Prabhleen and the Product Owner, explaining that as the middle layer in an API creation team, delays from upstream were creating a cascading problem.  What struck Prabhleen wasn't just the identification of the issue, but how he approached it: with options to discuss, not demands to make. This moment crystallized her definition of success. When team members feel safe enough to voice concerns early, when they come with ideas rather than accusations, when they see themselves as part of the solution rather than victims of circumstances—that's when a Scrum Master has truly succeeded.  Prabhleen reminds us that while stakeholders may focus on features delivered, Scrum Masters should watch how well the team responds to change. That adaptability, rooted in psychological safety and mutual trust, is the true measure of a team's maturity.   Self-reflection Question: When problems emerge in your team, do people approach you with defensive anger or constructive concern? What does that tell you about the psychological safety you've helped create? Featured Retrospective Format for the Week: Keep-Stop-Happy-Gratitude Prabhleen shares her favorite retrospective format, born from necessity when she joined an established team with dismal participation in their standard three-column retrospectives. She transformed it into a four-column approach: (1) What should we keep doing, (2) What should we stop doing, (3) One thing that will make you happy, and (4) Gratitude for the team. The third column—asking what would make team members happy—opened unexpected doors. Suggestions ranged from team outings to skipping Friday stand-ups, giving Prabhleen real-time insights into team needs without waiting for formal working agreement sessions. The gratitude column proved even more powerful. "Appreciation brings a space where trust is automatically built. When every 15 days you're sitting with the team making a point to say thank you to each other for all the work you've done, everybody feels mutually respected," Prabhleen explains. This ties directly to the trust-building discussed in Tuesday's episode—using retrospectives not just to improve processes, but to strengthen the human connections that make teams resilient.   [The Scrum Master Toolbox Podcast Recommends]

On Cloud Realities, the real insight rarely came from technology alone, it emerged at the intersection of People, Culture, Industry, and Technology. In the remix we bring back familiar voices and topics while going deeper into the wider impacts, influence, and potential of today's tech across society. The 2026 season trailer, arriving a little later than planned, opens with this renewed focus and sets the stage for Episode 1, launching on February 19. Here's a quick trailer to get you ready!TLDR00:11 The emergence of insight from Cloud Realities01:00  Where the magic happens 01:42 The real impact on People, Culture, Industry and Tech HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

In this episode, Luke Carignan sits down with Kelly Trummer, AVP of Talent Acquisition at Wellstar Health System, to unpack what's next for healthcare recruiting in a rapidly evolving workforce landscape. With prior experience at Yale New Haven Health and Southcoast Health, she brings a national perspective on what's changing—and what must change—inside healthcare TA. For Kelly, talent acquisition in healthcare is about direct impact. Every hire affects patient care. That purpose continues to fuel her work and leadership approach. The Post-Pandemic Reality The workforce challenge has shifted. We are no longer hiring our way out of shortages in nursing, imaging, and therapeutic roles. Instead, organizations must rethink strategy: • Develop internal pipelines• Engage future talent earlier• Reduce friction in recruiting processes• Compete in an increasingly tight labor market AI Is Not Replacing Recruiters One of the most powerful themes of the conversation: AI is not eliminating recruiters—it is elevating them. By removing administrative burdens, automation allows recruiters to focus on what matters most: relationship building, intentional conversations, and strategic workforce planning. However, adoption requires balance. Healthcare organizations must bridge generational divides in comfort with AI while ensuring candidate experiences remain human-centered and frictionless. The recruiter of the future? Agile, relationship-driven, and technologically fluent. Differentiation in a Crowded Market For Wellstar, competitive advantage comes down to how the organization treats its people. Total rewards, wellbeing programs, and individualized career paths are not just benefits—they are differentiators. Kelly reinforces that talent acquisition leaders must invest in their own teams and build peer networks across the industry. Collaboration, not isolation, will define success in the years ahead. Final Advice for TA Leaders • Plug into your national healthcare TA network • Invest in your people • Build internal pipelines early • Stay agile • Embrace change proactively The future of healthcare talent acquisition will belong to leaders who move early, think long-term, and bring others with them. From Our Sponsor(s)...Optimize Pharmacy Benefits with RxBenefitsElevate your employee benefits while managing costs. Did you know hospital employees fill 25% more prescriptions annually than other industries? Ensure cost-effective, high-quality pharmacy plans by leveraging your hospital's own pharmacies. Discover smarter strategies with RxBenefits.Learn More here - https://rxbene.fit/3ZaurZN HealthCare Associates Credit Union partners with healthcare organizations to offer a no-cost financial wellness benefit for employees. Built specifically for healthcare professionals, HACU provides everyday banking, loans, mortgages, and financial education - all with no added administrative burden for HR teams. Learn more at HACU's Human Resource Benefit or email directly at busdev@hacu.org and we are happy to take you through the process whether it's opening a membership for yourself or bringing us on as your employee benefits partner. HealthCare Associates Credit Union — a healthier benefit for healthcare HR leaders and their teams.  Support the show

In Part 2 of this Q&A series stemming from questions in the webinar, Managing Your AI Teammate, Eric Naiburg continues the conversation with Darrell Fernandes, diving deeper into how AI is reshaping the way Scrum Teams work.Together, they explore practical applications of AI in Scrum — from drafting and refining user stories to strengthening Definitions of Done and improving Gherkin statements. Darrell shares how AI can help teams create clearer, more consistent, and testable backlog items, while also warning against over-reliance.Eric and Darrell examine AI's impact on team dynamics, including how meeting-recording tools can summarize conversations, capture action items, and support retrospectives. They also address the human side of adoption: differing mental models, fear of change, and the critical role Scrum Masters play as enablers — not gatekeepers — of AI experimentation.Finally, they tackle a topic many teams overlook: total cost of ownership. As AI capabilities expand, Product Owners must understand infrastructure, data, and operational costs to avoid unintended financial consequences.If you're navigating how to thoughtfully integrate AI into your Scrum Team — balancing opportunity, risk, and cost — this episode offers practical insights and grounded guidance.

Is your brand's biggest vulnerability a traditional competitor, or your organization's inability to execute your strategy consistently across every single customer touchpoint? Agility requires more than just a fast-moving central team. It requires creating a resilient system that empowers distributed teams to execute flawlessly while adapting to local needs. Today, we're going to talk about that critical, and often broken, link between marketing strategy and frontline execution. It's the ‘last mile' problem where brilliant campaigns can fall apart in the hands of local dealers, franchisees, or regional managers, leading to inconsistent customer experiences and wasted resources. We'll explore how to bridge this gap, moving from one-off campaigns to a cohesive marketing system. To help me discuss this topic, I'd like to welcome, Andy Baker, CEO & Founder at Sesimi. About Andy Baker Andrew Baker is the Founder and CEO of Sesimi, a global brand management and creative automation platform designed to help distributed organisations deliver consistent, compliant and high-impact marketing at scale. Since founding Sesimi in 2010, Andrew has shaped the company's vision, product and global footprint, building both a world-class team and an international partner network to support enterprise customers around the world. Under Andrew's leadership, Sesimi has delivered large-scale SaaS solutions across four continents for some of the world's leading automotive brands and other complex, multi-location organisations. His deep expertise in aligning marketing strategy with real-world execution has been instrumental in Sesimi's international growth and the platform's ability to solve persistent challenges around brand governance, localisation and creative production. Before founding Sesimi, Andrew built a strong foundation in finance and commercial strategy, beginning his career at KPMG, GE Finance and Sallie Mae. He later transitioned into advertising, leading a boutique agency responsible for Volkswagen Commercial Vehicles in Australia — work that involved developing and delivering Tier I, II and III retail campaigns across all media channels. It was through this experience, addressing the operational complexity of brand and campaign execution across dealer networks, that the idea for Sesimi was born. Andrew holds a Master of Finance and a Bachelor of Business from RMIT University, and brings more than two decades of experience building and leading high-performing teams — both locally and remotely — to support enterprise-grade customers in rapidly evolving markets. Andy Baker on LinkedIn: https://www.linkedin.com/in/andrew-baker-87775038/ Resources Sesimi: www.sesimi.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Prabhleen Kaur: How AI Is Changing the Way Agile Teams Deliver Value Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "AI's output is not the final output—it's always the two eyes we have that will get us the best results." - Prabhleen Kaur   Prabhleen brings a timely challenge to the coaching conversation: the impact of AI on teams and how Scrum Masters should navigate this transformation. She frames it as both a challenge and an opportunity—teams are now capable of delivering faster than consumers can absorb, fundamentally changing expectations and dynamics.  Prabhleen has observed her teams evolve from uncertainty about AI to confidently leveraging it for practical benefits. Developers use AI for writing and understanding code, particularly helpful for onboarding new team members who need to comprehend existing codebases quickly. QA professionals find AI invaluable for generating test cases based on story and epic context already captured in JIRA.  The next frontier? Agentic AI, where AI systems communicate with each other to produce better outputs. But Prabhleen offers an important caution: AI is learning from many conversations, not all of which are reliable. The human element—critical thinking and verification—remains essential.  For Scrum Masters, this means facilitating conversations about how teams want to experiment with AI, exploring edge cases in testing that AI can help identify, and helping teams navigate the evolving landscape of possibilities while maintaining quality and judgment.   Self-reflection Question: How are you helping your team explore AI as a tool for improvement while ensuring they maintain critical thinking about the outputs AI produces?   [The Scrum Master Toolbox Podcast Recommends]

In this episode, Cecilia Trujillo, Regional Chief Human Resources Officer at Hawaii Health Systems Corporation, shares how she is modernizing HR through process mapping, Agile methodologies, and AI to reduce administrative burden. She discusses preparing teams for rapid change, enhancing workforce resilience, and creating meaningful experiences for both staff and patients.

How To Provide a Release Plan Without Losing Agility - Mike CohnStakeholders want to know what will be delivered, and when. Your team wants to stay agile. So how do you create a roadmap (aka release plan or milestone plan) without locking down every detail? I'm about to start on a road trip between Idaho and Colorado: a 16-hour drive. I know where I'm going, and my general route, but I don't know every turn I'll take — and that's fine.That's how agile teams should treat release plans and roadmaps.My route is a plan, not a promise. It's not set in stone. The turns I made and my ETA could change based on roadwork, traffic congestion, an opportunity for an exciting detour, or even a flat tire. The further the distance I have to travel, the more uncertainty I should expect.Agile plans are the same. We can't predict every eventuality, but we can provide a forecast. We can provide a general idea of where we are planning to go, a predicted range of when we will likely hit key milestones, and our confidence level in the plan. Most agile teams know there's too much uncertainty to make guarantees. At the same time, they feel like a guarantee is the only thing stakeholders will accept.Here's what agile teams might be missing: Stakeholders have their own plans to make. And they are just as worried about being held accountable to their predictions as teams are.Stakeholders need accurate delivery dates and milestones (note I didn't say precise). They crave predictability.Sometimes it might feel like they're asking for a guarantee. But in truth, the only way to give them absolute certainty is to Overpad your estimates (like me telling someone my 16-hour drive will take 24, just in case), orRefuse to adapt when conditions change. Neither is good for the product, or the team. So what can you do when a stakeholder seems to want a guarantee vs a forecast? Try this: Talk to stakeholders in terms they understand.Here's one technique I've found helpful:Compare their request to requests for similar forecasts in their own domain.For example: Ask a salesperson what their comfort level would be if they were asked to guarantee exactly how much they'll sell — and which customers they'll close — in each of the next six months, or in the first year of a product's release.Ask a marketing person what their concerns would be if asked to commit to specific campaign results with exact timelines.Don't be confrontational. The point isn't to trap them — it's to show that uncertainty exists everywhere, and that agility is a strength, not a weakness. Then, share my road trip analogy with your stakeholders. Tell them that you can't give them a guarantee, but you can present a roadmap that looks ahead 3-6 months. The roadmap will show the team's goal, how much progress you believe you can make by when (expressed as a range), and your team's confidence in the plan.  Need help communicating your plans? Try our Plan Visualizer Tool, free for all MGS Essentials members.   Remind stakeholders that, like suggested routes on a long trip, agile roadmaps provide visibility, align expectations, and help people plan — without pretending every turn is known in advance.Freeing your team from unrealistic expectations can accelerate their move from good to great.A roadmap is a plan, not a promise Why stakeholders push for guarantees  The path to alignment starts with empathy Give stakeholders what they need to succeed How to connect with AgileDad:- [website] ⁠https://www.agiledad.com/⁠- [instagram] ⁠https://www.instagram.com/agile_coach/⁠- [facebook] ⁠https://www.facebook.com/RealAgileDad/⁠- [Linkedin] ⁠https://www.linkedin.com/in/leehenson/

Estimating can bring out strong reactions, and for good reason. Mike Cohn and Brian Milner unpack why it gets misused, what “estimate responsibly” really means, and how to use planning to make better decisions without turning numbers into weapons. Overview In this episode, Brian sits down with Mike Cohn to talk about estimating and planning in a way that teams can actually live with. They explore why estimates became such a hot button topic, what the “no estimates” movement is reacting to, and how Mike's thinking has evolved over time. You will hear practical guidance on story points versus time, why teams should estimate only when it helps someone make a decision, and how to keep estimates from damaging trust. They also cover where flow metrics help, where they fall short, and how teams build credibility with leadership through responsible planning. References and resources mentioned in the show: Mike Cohn Estimating & Planning in Agile - A 2026 Field Guide Accurate Agile Planning Course Blog: Estimating and Planning in Agile: Why They Still Matter in 2026 by Mike Cohn Blog: Getting Better Estimates Is Easier Than You Think by Mike Cohn Blog: What Are Agile Story Points? By Mike Cohn Subscribe to the Agile Mentors Podcast Want to get involved? This show is designed for you, and we'd love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you'd like us to discuss or a question that needs an answer? Share your thoughts with us at podcast@mountaingoatsoftware.com This episode's presenters are: Brian Milner is a Certified Scrum Trainer®, Certified Scrum Professional®, Certified ScrumMaster®, and Certified Scrum Product Owner®, and host of the Agile Mentors Podcast training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. Mike Cohn, CEO of Mountain Goat Software, is a passionate advocate for agile methodologies. Co-founder of Agile Alliance and Scrum Alliance, he thrives on helping companies succeed with Agile and witnessing its transformative impact on individuals' careers. Mike resides in Northern Idaho with his family, two Havanese dogs, and an impressive hot sauce collection.

Prabhleen Kaur: When Lack of Trust Turns Teams Into Isolated Individuals Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Teams self-destruct despite best efforts when they lack trust." - Prabhleen Kaur   Prabhleen observed a troubling pattern while shadowing a team: stand-ups had become a register activity where people reported individual status without any connection to the sprint goal. There was no "we" in the conversation—only "I."  The team had experienced a missed deadline due to a PR conflict that wasn't merged in time, but instead of addressing it openly, everyone focused on fixing the immediate problem while avoiding the deeper conversation. The discomfort was never voiced, and resentment accumulated silently.  Prabhleen explains that team destruction is never about one action—it's about the accumulation of unspoken concerns that eventually explode at the worst possible moment. To rebuild trust, she recommends starting with peer reviews that encourage natural collaboration and conversation.  Scrum Masters must be vocal about challenges in front of the entire team, modeling the openness they want to see. For teams that have completely withdrawn, anonymous feedback and scheduled one-on-ones can create safe spaces for honest communication. The key insight? Trust is rebuilt when people realize they will be heard and understood, not judged.   In this segment, we talk about how trust is the foundation of effective teams and how its absence leads to working in silos.   Self-reflection Question: When your team experiences a failure or missed deadline, do you create space for open conversation about what happened, or does everyone quietly move on while resentment builds? Featured Book of the Week: Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland Prabhleen recommends Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland as a foundational read for understanding the spirit behind the framework. "When I actually read the book and understood the nuances of rugby and how the team should be, everything started making sense. I grew beyond the Scrum guide, beyond following rules—it's about how the team operates around you as a collective," she explains. Prabhleen also highly recommends Turn the Ship Around by David Marquet, summarizing its core message as "leaders lead leaders." Both books shaped her understanding that frameworks exist to enable collaboration, not to create compliance. Check out the David Marquet episodes on the Scrum Master Toolbox Podcast for more insights on intent-based leadership.   [The Scrum Master Toolbox Podcast Recommends]

Does your law firm feel like it's constantly reacting instead of progressing? In this episode, I break down how urgency becomes the default operating system in many practices and how to replace it with a calmer, more predictable way of working. You'll hear how capacity limits, first-in-first-out prioritization, and simple cadence meetings can shift your firm away from fire-fighting and toward consistent delivery, without relying on willpower or heroics. Get full show notes, transcript, and more information here: agileattorney.com/106Take your law practice from overwhelmed to optimized with GreenLine LegalFollow along on LinkedIn: linkedin.com/in/johnegrant

When it comes to AI, just about everyone is experiencing some “fear of missing out” right now, says Melissa Reeve. “It's not just executives. It's not just your average individual. It's even people who are writing the code.”Humans are “not equipped to absorb these changes so quickly,” she says.Melissa is the creator of the Hyperadaptive Model and author of Hyperadaptive: Rewiring the Enterprise to Become AI-Native. She spent 25 years as an executive and Agile thought leader, which led to pioneering work in Agile marketing and her role as the first VP of Marketing at Scaled Agile. She also co-founded the Agile Marketing Alliance.In this conversation with Daniel and Peter, Melissa discusses how organizations can shift into a 21st Century model with AI integration.Tune in to learn:What an AI-native organization looks likeWhat most organizations are missing when it comes to AI integrationWhat precedence can teach us about how to integrate AIUsing examples like McDonald's, Unilever, and Moderna, Melissa shows that AI isn't just for programmers–it's a leap forward that can improve organizational operations and work environments for everyone.Drop us an e-mail at podcast@stewartleadership.com.—Listen to The Leadership Growth Podcast!https://open.spotify.com/show/6tYdz1gQAxHIQMeNXtkA3z?si=5cf424f1e2954749https://podcasts.apple.com/us/podcast/the-leadership-growth-podcast/id1726606341—Resources and LinksHyperadaptive: Rewiring the Enterprise to Become AI-Native (IT Revolution link) (Amazon link)“The Five Stages of Becoming AI-Native: The Hyperadaptive Model” (article)Hyperadaptive Solutions websiteMelissa Reeve LinkedIn“The Overlooked Key to Leading Through Chaos,” MIT Sloan Management Review “Sensemaking” Article #leadership #podcast #leadershippodcast #leadershipdevelopment #leadershipcoachingIf you liked this episode, please share it with a friend or colleague, or, better yet, leave a review to help other listeners find our show, and remember to subscribe so you never miss an episode. For more great content or to learn about how Stewart Leadership can help you grow your ability to lead effectively, please visit stewartleadership.com and follow us on LinkedIn, Instagram, and YouTube.

Prabhleen Kaur: Letting Teams Own Their Process Through Working Agreements Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "It's about coaching the team, not teaching them." - Prabhleen Kaur   Prabhleen shares a powerful lesson about the dangers of being too directive with a forming team. When she joined a new team, her enthusiasm and experience led her to immediately introduce best practices, believing she was setting the team up for success. Instead, the team felt burdened by rules they didn't understand the purpose of. The process became about following instructions rather than solving problems together.  It wasn't until her one-on-one conversations with team members that Prabhleen realized the disconnect. She discovered that the team viewed the practices as mandates rather than tools for their benefit. The turning point came when she brought this observation to the retrospective, and together they unlearned what had been imposed.  Now, when Prabhleen joins a new team, she takes a different approach. She first seeks to understand how the team has been functioning, then presents situations as problems to be solved collectively. By asking "How do you want to take this up?" instead of prescribing solutions, she invites team ownership. This shift from teaching to coaching means the team creates their own working agreements, their own definitions of ready and done, and their own communication norms. When people voice solutions themselves, they follow through because they own the outcome.   In this episode, we refer to working agreements and their importance in team formation.   Self-reflection Question: When you join a new team, do you first seek to understand their current ways of working, or do you immediately start suggesting improvements based on your past experience?   [The Scrum Master Toolbox Podcast Recommends]

You chose this tribe. You opted in, because you’re a Badass Agile Leader. This is the call. Time to raise your voice. You have experience, you have something to say. Your wisdom is worth something. Rather than chill on social media and bark about how bad things suck…why not DO something with that passion? With that point of view? Before we start, I want to shine a light on someone who’s actually out there delivering on the promise of Agile. Kevin Sutherland works in perhaps the most challenging environment. Public Services, or government, are complex, siloed, and mired in legacy. Kevin is holding firm, bringing real Badass Agile Leadership to state-level teams (and the taxpayers they serve). Check out Kevin Sutherland and follow his path to insititutional/large enterprise agility: Check out His State systems modernization video. Check out Kevin Sutherland on YouTube How A Badass Agile Leaders Answer the Call As I was saying, time to use your voice to lift up the entire tribe. No one is out there painting a firm vision of the future. What was written 25 years ago needs some adjusting for a modern context. Lessons learned through failure inform a new reality. A Badass Agile Leader recognizes there’s a better way that defies the pedestrian chatter. They refuse to follow the herd, yet the know innately that wisdom lives within the herd. They hold no desire on being ‘the leader’ as much as they inspire the masses to organize, and sometimes, to wake up. That’s what I love talking about now. A Badass Agile Leader knows how to stand for something, and to stand up for something. Not everyone is comfortable being seen, much less rocking the status quo. But if you’ve been following this show for any amount of time, you KNOW that change requires courage. Maybe even sacrifice, and growth. Or maybe you’d just like to be part of a new movement, from the second row or further back. This is all good. But a Badass Agile Leader hears the call right now. It’s undeniable. The old days aren’t coming back. No more calls from recruiters, no more premium rates. Unless…we do our duty and make Agile relevant to our modern context. If Agile isn’t doing the job, I know you’ve noticed. You probably have an opinion about what should be done differently. That’s your asset right now. If you enjoyed this you might also like: Episode 103 – Herds Versus Heroes Employee Mindset Why You MUST Stand For Something **GET THE BUSINESS OUTCOMES PARTNER PLAYBOOK** Learn how to deliver undeniable ROI that saves your job and accelerates your future https://learning.fusechamber.com/outcomes-partner-playbook **FORGE GENESIS IS HERE** All the skills you need to stop relying on job postings and start enjoying the freedom of an Agile career on YOUR terms. First cohort starts in Q1 2026 https://learning.fusechamber.com/forge-genesis **THE ALL NEW FORGE LIGHTNING** 12 Weeks to elite leadership! https://learning.fusechamber.com/forge-lightning **JOIN MY BETA COMMUNITY FOR AGILE ENTREPRENEURS AND INTRAPRENEURS** The latest wave in professional Agile careers. Get the support you need to Forge Your Freedom! Join for FREE here: https://learning.fusechamber.com/offers/Sa3udEgz **CHECK OUT ALL MY PRODUCTS AND SERVICES HERE:** https://learning.fusechamber.com **ELEVATE YOUR PROFESSIONAL STORYTELLING – Now Live!** The most coveted communications skill – now at your fingertips! https://learning.fusechamber.com/storytelling **JOIN THE FORGE*** New cohorts for Fall 2025!  Email for more information: contact@badassagile.com We’re also on YouTube! Follow the podcast, enjoy some panel/guest commentary, and get some quick tips and guidance from me: https://www.youtube.com/c/BadassAgile ****** Follow The LinkedIn Page: https://www.linkedin.com/showcase/badass-agile ****** Our mission is to create an elite tribe of leaders who focus on who they need to become in order to lead and inspire, and to be the best agile podcast and resource for effective mindset and leadership game. Contact us (contact@badassagile.com) for elite-level performance and agile coaching, speaking engagements, team-level and executive mindset/agile training, and licensing options for modern, high-impact, bite-sized learning and educational content.

As every brand rushes to adopt generative AI, what if the greatest competitive advantage is no longer about speed and scale, but about sounding uniquely, verifiably human? Agility requires moving beyond the hype of new technology to strategically apply it for true differentiation. It's about being smart and selective, not just fast. Today, we're going to talk about a paradox at the heart of modern marketing. Generative AI has promised unprecedented scale and personalization, but for many, it's delivering a sea of sameness where brand voice gets lost. We'll explore how to break free from this generic output, moving from a reactive "test and learn" model to a predictive one, and discuss the critical balance of combining AI's power with essential human expertise to maintain brand soul, safety, and performance across countless channels. To help me discuss this topic, I'd like to welcome, Toby Coulthard, Chief Product & Growth Officer at Jacquard. About Toby Coulthard Toby Coulthard is Chief Product & Growth Officer at Jacquard. Toby Coulthard on LinkedIn: https://www.linkedin.com/in/toocou/ Resources Jacquard: https://www.jacquard.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Check out The Array, Jacquard's podcast: https://www.jacquard.com/the-array-podcast-series/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Loren Grush, of Bloomberg, joins me to talk about SpaceX's acquisition of xAI, its preparation for a potential IPO, Blue Origin's cancellation of New Shepard and their recent momentum, and the delay to Artemis II following its first wet dress rehearsal.This episode of Main Engine Cut Off is brought to you by 33 executive producers—David, Natasha Tsakos, Stealth Julian, Warren, Joakim, Tim Dodd (the Everyday Astronaut!), Miles O'Brien, Pat, Better Every Day Studios, Will and Lars from Agile, The Astrogators at SEE, Steve, Joonas, Frank, Fred, Heiko, Donald, Lee, Russell, Kris, Ryan, Theo and Violet, Joel, Matt, Jan, Josh from Impulse, and four anonymous—and hundreds of supporters.TopicsSpaceX Acquires xAI as Musk Prepares for Mega IPO - BloombergSpaceX-xAI Deal Blurs Musk's Once-Clear Space Exploration Mission - BloombergLoren Brichter, a High Priest of App Design - WSJBlue Origin to Pause New Shepard Flights for No Less Than Two Years | Blue OriginNASA Conducts Artemis II Fuel Test, Eyes March for Launch Opportunity   - NASAThe ShowLike the show? Support the show on Patreon or Substack!Email your thoughts, comments, and questions to anthony@mainenginecutoff.comFollow @WeHaveMECOFollow @meco@spacey.space on MastodonListen to MECO HeadlinesListen to Off-NominalJoin the Off-Nominal DiscordSubscribe on Apple Podcasts, Overcast, Pocket Casts, Spotify, Google Play, Stitcher, TuneIn or elsewhereSubscribe to the Main Engine Cut Off NewsletterArtwork photo by NASA/John KrausWork with me and my design and development agency: Pine Works

Juliana Stepanova: Why "I'll Just Do It Myself" Is the Most Expensive PO Shortcut Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   In this episode, we refer to previous discussions about team collaboration and Product Owner patterns. The Great Product Owner: Opening Up to the Team for Solutions "The PO who's not sitting and saying 'I know how it's right, I will solve it by myself,' but coming and saying 'Hey, let's think all together'—that's what gives very, very speed-up development into becoming a great PO." - Juliana Stepanova   Juliana describes the Product Owners she considers truly great as those who bring their challenges to the team rather than solving everything alone. Her example features a PO who was invited to recurring release meetings that consumed one and a half to two hours every two weeks—30 people in a room, largely a waste of time. Instead of suffering in silence or trying to fix it alone, this PO approached the team: "Hey guys, I have these meetings, and they're useless for me. How can we deal with that?" The team collaborated with the Scrum Master to explore multiple options.  Together, they developed a streamlined, semi-automatic system that reduced the process to 10 minutes without requiring anyone to sit in a room. This solution was so effective that it was eventually adopted across the entire company, eliminating countless hours of wasted meetings. The key insight: great POs see themselves as part of the team, not above it. They're open to solutions from anyone and understand that collaboration—not individual genius—drives real improvements.   Self-reflection Question: When facing challenges that seem outside the team's domain, do you bring them to the team for collaborative problem-solving, or do you try to solve them alone? The Bad Product Owner: The Loner Who Does Everyone's Job "To make it quicker, I will skip asking the designer, I will directly put it by myself. I learned how to design five years ago. But afterwards, it's neglecting the whole team—you don't take into account the UX, and actually you need to rework." - Juliana Stepanova   The anti-pattern Juliana sees most frequently is the "loner" PO—someone who takes on other roles to move faster. The classic example: a PO who bypasses the UX/UI designer because "I learned design five years ago, I'll just do it myself." This behavior seems efficient in the moment but creates multiple problems. It disrespects the expertise of team members, undermines the collaborative nature of agile development, and almost inevitably leads to rework when the shortcuts create quality gaps.  Juliana points out this isn't unique to POs—developers sometimes bypass testers for the same "efficiency" reasons. The solution isn't punishment but cultural reinforcement: helping people see the value of professional work, encouraging communication and openness, and building respect for each role's contribution. The key principle: if someone hasn't asked for help, don't assume they need yours. Focus on your own job, and offer assistance only when invited or when you explicitly ask "Do you need help?"   Self-reflection Question: When have you taken on someone else's role because it seemed faster, and what was the real cost of that shortcut?   [The Scrum Master Toolbox Podcast Recommends]

As a marketing leader, you often spend so much time on the strategies and tactics that keep your brand growing that it's difficult to keep up with what's going on in the background with the platforms and the companies behind them. While agility requires a flexible technology stack, it also requires a leadership mindset that can distinguish market noise from genuine strategic opportunity, and filter out the hype to understand the shifts that can impact customers and the bottom line. The ability to pivot your people, processes, and platforms in response to major market shifts is no longer a nice to have, but rather a competitive advantage. Today, I'm excited to talk with our 2026 Resident Expert on the CX and MarTech platform landscape. We're going to focus on the business and business opportunities that mergers, acquisitions, and big moves in the market provide to these platforms' customers. Our focus today is going to be a recap of market activity in 2025 with an eye towards what to expect in 2026. To help me discuss this topic, I'd like to welcome, Bill Staikos, Founder at Be Customer Led.About Bill Staikos Bill Staikos on LinkedIn: https://www.linkedin.com/in/billstaikos/ Resources Be Customer Led: https://becustomerled.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Bamidele Farinre Founder of No Ceiling Consulting, a biomedical scientist, STEM expert, agile project manager, and advocate for professional development, mentorship, and removing internal and systemic limitations (“ceilings”). They discuss her STEM background, the evolving role of AI in science, the meaning of “no ceilings,” navigating personal and professional barriers, mentorship, setbacks, agile leadership, and how individuals—especially people of color—can create opportunity even in the face of bias and structural limitations.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Bamidele Farinre Founder of No Ceiling Consulting, a biomedical scientist, STEM expert, agile project manager, and advocate for professional development, mentorship, and removing internal and systemic limitations (“ceilings”). They discuss her STEM background, the evolving role of AI in science, the meaning of “no ceilings,” navigating personal and professional barriers, mentorship, setbacks, agile leadership, and how individuals—especially people of color—can create opportunity even in the face of bias and structural limitations.

What happens when you mix creative agency chaos with world-class engineering? You get teams that don't just write code—they own the product.In this episode, I'm talking with David Mitchell, CTO at VML, one of the biggest creative agencies on the planet. With thousands of engineers and global clients like Wendy's and United Airlines, David's teams are building things that most devs only dream of—and doing it without getting buried in bureaucracy.We break down what it really takes to foster creative engineering inside a massive org, how to keep engineers out of the ticket-taking trap, and how AI is reshaping what engineering leadership actually looks like.If you lead teams and want to stop micromanaging, or if you're just tired of pretending Agile is still helping... this one's for you.⏱️ Episode Breakdown[00:15] — What is a "creative engineer" and why don't we have more of them?[06:00] — Why software engineering should be creative work[07:40] — The evolution of engineering: From basement coders to business thinkers[11:20] — Ownership vs. ticket-taking: How VML trains teams to lead[13:30] — Journey-Driven Development and the myth of “API-first”[20:45] — Is AI changing how we build software—or just hyped?[24:00] — Hackathons, prototyping, and the rise of “vibe engineering”Links & ResourcesConnect with David on LinkedInProduct Driven - Get the BookSubscribe to the Product Driven NewsletterWhat Smart CTOs Are Doing Differently With Offshore Teams in 2025Subscribe to the Global Talent SprintFull Scale – Build your dev team quickly and affordablyIf you're trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead.Follow the show, rate it, and send this to someone who's still trying to do “real Scrum.” They need it more than you do.

We've spent years trying to make our chatbots sound more human, which is great. But what if the larger goal should have also been to make them as useful as possible while we're at it? Agility requires more than just adopting the latest technology; it demands a fundamental rethinking of customer engagement, moving from reactive responses to proactive problem-solving. Today, we're going to talk about the next evolution of AI in customer service. As more companies turn to automation to manage scale and efficiency, the real challenge isn't just implementing a chatbot; it's ensuring that technology actively solves problems and enhances the customer relationship, rather than just deflecting tickets. To help me discuss this topic, I'd like to welcome, Alan Ranger, VP Marketing at NiCE Cognigy. About Alan Ranger Alan Ranger is VP of Marketing at NiCE Cognigy, the global leader in enterprise AI agents. With over 30 years of experience in tech, Alan has led growth strategies at both startups and public software companies. At NiCE Cognigy, he helps organizations adopt AI that delivers real business value reducing costs while improving customer satisfaction. Prior to NiCE Cognigy, Alan led global market development at LivePerson, where he helped double revenues. He now leads NiCE Cognigy's expansion in the US and UK and works closely with clients to deploy AI that scales. Alan Ranger on LinkedIn: https://www.linkedin.com/in/aranger/ Resources NiCE Cognigy: https://www.cognigy.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company