Podcasts about Agile

Did your brand just spend $7 million on a 30-second ad that alienated or ignored half its potential audience? Agility requires a willingness to challenge long-held assumptions—like the idea that a celebrity and a massive budget are all you need for a winning Super Bowl ad. It demands that brands move from gut feelings to data-driven insights to understand what truly resonates with their audience. Today, we're going to talk about the biggest advertising event of the year: the Super Bowl. Millions of dollars are spent, careers are made, and brands have one 30-second shot to capture the zeitgeist. But beyond the spectacle and the morning-after buzz, what actually drives results? We'll dig into the data behind the ads, exploring which brands successfully connected with key audiences, what the data says about using celebrities, and how the smartest brands think about the Super Bowl not as a single event, but as a strategic play in a much larger game.To help me discuss this topic, I'd like to welcome, Nataly Kelly, CMO at Zappi. About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Get the Zappi Lessons in Advertising: Super Bowl LX report: https://www.zappi.io/web/learnings-from-super-bowl-ads-2026/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Prabhleen Kaur: The Art of Coaching Product Owners on What vs. How Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Master of Stakeholder Relationships and the Power of No "The best PO is the person who has the superpower of saying no, and they can deal with the stakeholders with the same prowess." - Prabhleen Kaur   Prabhleen describes working with a Product Owner who managed multiple stakeholders—not just a handful, but a significant number with competing priorities. What made him exceptional was his deep understanding of each stakeholder's pulse and motivations. He knew when to push back and how to frame the "no" in a way that stakeholders could accept. This wasn't random resistance—it came from thorough preparation manifested in clear roadmaps that made most incoming work predictable for the team.  His user stories stood out for their richness in context: beyond the business requirements, they included information about who would be impacted, which proved invaluable for a team dealing with multiple interconnected systems.  He leveraged JIRA's priority field effectively, ensuring the moment anyone opened the board, they could immediately understand what mattered most. Prabhleen emphasizes that this PO understood his role as the "what" while respecting the team as the "how." By maintaining strong stakeholder relationships built on mutual understanding, he created space for the team to prepare, plan, and deliver without constant firefighting.   Self-reflection Question: Does your Product Owner have the preparation and stakeholder relationships needed to confidently say "no" when priorities compete, or does every request become an emergency? The Bad Product Owner: Technical Experts Who Manage the Sprint Backlog "The PO is the what, and the team is the how. When POs start directing the team about how to do things, the sprint goal gets compromised." - Prabhleen Kaur   Prabhleen addresses a common anti-pattern she's observed repeatedly: Product Owners with technical backgrounds who cross the line from "what" into "how." When POs come from developer or technical roles, their expertise can become a liability if they start prescribing solutions rather than defining problems.  They direct the team on implementation approaches, suggest specific technical solutions in user stories, and effectively manage the sprint backlog instead of focusing on the product backlog. The consequences are predictable: stories keep getting added or removed mid-sprint, the sprint goal becomes meaningless, and the team ends up delivering nothing because focus is constantly shifting.  Prabhleen's solution starts in backlog refinement, where she ensures conversations about technical approaches happen openly with the whole team during estimation. When a PO suggests a specific implementation, she facilitates discussion about alternatives, allowing the team to voice their perspective.  The key insight: everyone comes from a good place—the PO suggests solutions because they believe they're helping. The Scrum Master's role is to create space for the team to own the "how" while helping the PO see the value in stepping back.   Self-reflection Question: When your Product Owner has technical expertise, how do you help them contribute their knowledge without directing the team's implementation choices?   [The Scrum Master Toolbox Podcast Recommends]

In a world without third-party cookies, is your customer loyalty program your most valuable asset, or your biggest missed opportunity? Agility requires a fundamental shift from viewing loyalty as a transactional rewards program to embracing it as a dynamic, data-driven engine for the entire customer experience. It demands that brands are able to listen, predict, and adapt to customer needs in real time. Today, we're going to talk about the evolution of customer loyalty from a simple marketing tactic to a core enterprise strategy. With the erosion of traditional data sources and the rise of AI, the way brands build lasting relationships is undergoing a radical transformation, and we're going to explore what it takes to win in this new landscape. To help me discuss this topic, I'd like to welcome, Jim Sturm, President of North America at Capillary Technologies. About Jim Sturm Jim Sturm is Capillary's President of North America. He holds a bachelor's degree in science from the State University of New York. He joined Capillary Technologies in January 2021 and is responsible for leading global strategy, driving revenue growth, and managing high-performing sales teams to achieve business targets. Prior to Capillary, he was associated with Brierley + Partners, Inc. as their president and chief executive officer. Jim Sturm on LinkedIn: https://www.linkedin.com/in/jim-sturm-4447a15/ Resources This episode is brought to you by Capillary Technologies, a global leader in AI-powered loyalty and customer engagement. Trusted by 400+ brands—including 19 Fortune 500 companies—Capillary helps retailers and consumer brands drive customer retention and repeat purchases through personalized loyalty programs and experiences. Learn more at https://www.capillarytech.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Prabhleen Kaur: When Team Members Raise Concerns with Clarity, Not Anger Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "My idea of success as a Scrum Master is when you look around, you see motivated people, and when something goes wrong, they come to you not in anger, but with concern." - Prabhleen Kaur   Prabhleen offers a refreshing perspective on measuring success as a Scrum Master that goes beyond velocity charts and feature counts. She shares a pivotal moment when her team was in production, delivering relentlessly with barely any time to breathe. A team member approached her—not with frustration or blame—but with thoughtful concern: "This is not going to work out." He sat down with Prabhleen and the Product Owner, explaining that as the middle layer in an API creation team, delays from upstream were creating a cascading problem.  What struck Prabhleen wasn't just the identification of the issue, but how he approached it: with options to discuss, not demands to make. This moment crystallized her definition of success. When team members feel safe enough to voice concerns early, when they come with ideas rather than accusations, when they see themselves as part of the solution rather than victims of circumstances—that's when a Scrum Master has truly succeeded.  Prabhleen reminds us that while stakeholders may focus on features delivered, Scrum Masters should watch how well the team responds to change. That adaptability, rooted in psychological safety and mutual trust, is the true measure of a team's maturity.   Self-reflection Question: When problems emerge in your team, do people approach you with defensive anger or constructive concern? What does that tell you about the psychological safety you've helped create? Featured Retrospective Format for the Week: Keep-Stop-Happy-Gratitude Prabhleen shares her favorite retrospective format, born from necessity when she joined an established team with dismal participation in their standard three-column retrospectives. She transformed it into a four-column approach: (1) What should we keep doing, (2) What should we stop doing, (3) One thing that will make you happy, and (4) Gratitude for the team. The third column—asking what would make team members happy—opened unexpected doors. Suggestions ranged from team outings to skipping Friday stand-ups, giving Prabhleen real-time insights into team needs without waiting for formal working agreement sessions. The gratitude column proved even more powerful. "Appreciation brings a space where trust is automatically built. When every 15 days you're sitting with the team making a point to say thank you to each other for all the work you've done, everybody feels mutually respected," Prabhleen explains. This ties directly to the trust-building discussed in Tuesday's episode—using retrospectives not just to improve processes, but to strengthen the human connections that make teams resilient.   [The Scrum Master Toolbox Podcast Recommends]

On Cloud Realities, the real insight rarely came from technology alone, it emerged at the intersection of People, Culture, Industry, and Technology. In the remix we bring back familiar voices and topics while going deeper into the wider impacts, influence, and potential of today's tech across society. The 2026 season trailer, arriving a little later than planned, opens with this renewed focus and sets the stage for Episode 1, launching on February 19. Here's a quick trailer to get you ready!TLDR00:11 The emergence of insight from Cloud Realities01:00  Where the magic happens 01:42 The real impact on People, Culture, Industry and Tech HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

In this episode, Luke Carignan sits down with Kelly Trummer, AVP of Talent Acquisition at Wellstar Health System, to unpack what's next for healthcare recruiting in a rapidly evolving workforce landscape. With prior experience at Yale New Haven Health and Southcoast Health, she brings a national perspective on what's changing—and what must change—inside healthcare TA. For Kelly, talent acquisition in healthcare is about direct impact. Every hire affects patient care. That purpose continues to fuel her work and leadership approach. The Post-Pandemic Reality The workforce challenge has shifted. We are no longer hiring our way out of shortages in nursing, imaging, and therapeutic roles. Instead, organizations must rethink strategy: • Develop internal pipelines• Engage future talent earlier• Reduce friction in recruiting processes• Compete in an increasingly tight labor market AI Is Not Replacing Recruiters One of the most powerful themes of the conversation: AI is not eliminating recruiters—it is elevating them. By removing administrative burdens, automation allows recruiters to focus on what matters most: relationship building, intentional conversations, and strategic workforce planning. However, adoption requires balance. Healthcare organizations must bridge generational divides in comfort with AI while ensuring candidate experiences remain human-centered and frictionless. The recruiter of the future? Agile, relationship-driven, and technologically fluent. Differentiation in a Crowded Market For Wellstar, competitive advantage comes down to how the organization treats its people. Total rewards, wellbeing programs, and individualized career paths are not just benefits—they are differentiators. Kelly reinforces that talent acquisition leaders must invest in their own teams and build peer networks across the industry. Collaboration, not isolation, will define success in the years ahead. Final Advice for TA Leaders • Plug into your national healthcare TA network • Invest in your people • Build internal pipelines early • Stay agile • Embrace change proactively The future of healthcare talent acquisition will belong to leaders who move early, think long-term, and bring others with them. From Our Sponsor(s)...Optimize Pharmacy Benefits with RxBenefitsElevate your employee benefits while managing costs. Did you know hospital employees fill 25% more prescriptions annually than other industries? Ensure cost-effective, high-quality pharmacy plans by leveraging your hospital's own pharmacies. Discover smarter strategies with RxBenefits.Learn More here - https://rxbene.fit/3ZaurZN HealthCare Associates Credit Union partners with healthcare organizations to offer a no-cost financial wellness benefit for employees. Built specifically for healthcare professionals, HACU provides everyday banking, loans, mortgages, and financial education - all with no added administrative burden for HR teams. Learn more at HACU's Human Resource Benefit or email directly at busdev@hacu.org and we are happy to take you through the process whether it's opening a membership for yourself or bringing us on as your employee benefits partner. HealthCare Associates Credit Union — a healthier benefit for healthcare HR leaders and their teams.  Support the show

Is your brand's biggest vulnerability a traditional competitor, or your organization's inability to execute your strategy consistently across every single customer touchpoint? Agility requires more than just a fast-moving central team. It requires creating a resilient system that empowers distributed teams to execute flawlessly while adapting to local needs. Today, we're going to talk about that critical, and often broken, link between marketing strategy and frontline execution. It's the ‘last mile' problem where brilliant campaigns can fall apart in the hands of local dealers, franchisees, or regional managers, leading to inconsistent customer experiences and wasted resources. We'll explore how to bridge this gap, moving from one-off campaigns to a cohesive marketing system. To help me discuss this topic, I'd like to welcome, Andy Baker, CEO & Founder at Sesimi. About Andy Baker Andrew Baker is the Founder and CEO of Sesimi, a global brand management and creative automation platform designed to help distributed organisations deliver consistent, compliant and high-impact marketing at scale. Since founding Sesimi in 2010, Andrew has shaped the company's vision, product and global footprint, building both a world-class team and an international partner network to support enterprise customers around the world. Under Andrew's leadership, Sesimi has delivered large-scale SaaS solutions across four continents for some of the world's leading automotive brands and other complex, multi-location organisations. His deep expertise in aligning marketing strategy with real-world execution has been instrumental in Sesimi's international growth and the platform's ability to solve persistent challenges around brand governance, localisation and creative production. Before founding Sesimi, Andrew built a strong foundation in finance and commercial strategy, beginning his career at KPMG, GE Finance and Sallie Mae. He later transitioned into advertising, leading a boutique agency responsible for Volkswagen Commercial Vehicles in Australia — work that involved developing and delivering Tier I, II and III retail campaigns across all media channels. It was through this experience, addressing the operational complexity of brand and campaign execution across dealer networks, that the idea for Sesimi was born. Andrew holds a Master of Finance and a Bachelor of Business from RMIT University, and brings more than two decades of experience building and leading high-performing teams — both locally and remotely — to support enterprise-grade customers in rapidly evolving markets. Andy Baker on LinkedIn: https://www.linkedin.com/in/andrew-baker-87775038/ Resources Sesimi: www.sesimi.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Prabhleen Kaur: How AI Is Changing the Way Agile Teams Deliver Value Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "AI's output is not the final output—it's always the two eyes we have that will get us the best results." - Prabhleen Kaur   Prabhleen brings a timely challenge to the coaching conversation: the impact of AI on teams and how Scrum Masters should navigate this transformation. She frames it as both a challenge and an opportunity—teams are now capable of delivering faster than consumers can absorb, fundamentally changing expectations and dynamics.  Prabhleen has observed her teams evolve from uncertainty about AI to confidently leveraging it for practical benefits. Developers use AI for writing and understanding code, particularly helpful for onboarding new team members who need to comprehend existing codebases quickly. QA professionals find AI invaluable for generating test cases based on story and epic context already captured in JIRA.  The next frontier? Agentic AI, where AI systems communicate with each other to produce better outputs. But Prabhleen offers an important caution: AI is learning from many conversations, not all of which are reliable. The human element—critical thinking and verification—remains essential.  For Scrum Masters, this means facilitating conversations about how teams want to experiment with AI, exploring edge cases in testing that AI can help identify, and helping teams navigate the evolving landscape of possibilities while maintaining quality and judgment.   Self-reflection Question: How are you helping your team explore AI as a tool for improvement while ensuring they maintain critical thinking about the outputs AI produces?   [The Scrum Master Toolbox Podcast Recommends]

In this episode, Cecilia Trujillo, Regional Chief Human Resources Officer at Hawaii Health Systems Corporation, shares how she is modernizing HR through process mapping, Agile methodologies, and AI to reduce administrative burden. She discusses preparing teams for rapid change, enhancing workforce resilience, and creating meaningful experiences for both staff and patients.

How To Provide a Release Plan Without Losing Agility - Mike CohnStakeholders want to know what will be delivered, and when. Your team wants to stay agile. So how do you create a roadmap (aka release plan or milestone plan) without locking down every detail? I'm about to start on a road trip between Idaho and Colorado: a 16-hour drive. I know where I'm going, and my general route, but I don't know every turn I'll take — and that's fine.That's how agile teams should treat release plans and roadmaps.My route is a plan, not a promise. It's not set in stone. The turns I made and my ETA could change based on roadwork, traffic congestion, an opportunity for an exciting detour, or even a flat tire. The further the distance I have to travel, the more uncertainty I should expect.Agile plans are the same. We can't predict every eventuality, but we can provide a forecast. We can provide a general idea of where we are planning to go, a predicted range of when we will likely hit key milestones, and our confidence level in the plan. Most agile teams know there's too much uncertainty to make guarantees. At the same time, they feel like a guarantee is the only thing stakeholders will accept.Here's what agile teams might be missing: Stakeholders have their own plans to make. And they are just as worried about being held accountable to their predictions as teams are.Stakeholders need accurate delivery dates and milestones (note I didn't say precise). They crave predictability.Sometimes it might feel like they're asking for a guarantee. But in truth, the only way to give them absolute certainty is to Overpad your estimates (like me telling someone my 16-hour drive will take 24, just in case), orRefuse to adapt when conditions change. Neither is good for the product, or the team. So what can you do when a stakeholder seems to want a guarantee vs a forecast? Try this: Talk to stakeholders in terms they understand.Here's one technique I've found helpful:Compare their request to requests for similar forecasts in their own domain.For example: Ask a salesperson what their comfort level would be if they were asked to guarantee exactly how much they'll sell — and which customers they'll close — in each of the next six months, or in the first year of a product's release.Ask a marketing person what their concerns would be if asked to commit to specific campaign results with exact timelines.Don't be confrontational. The point isn't to trap them — it's to show that uncertainty exists everywhere, and that agility is a strength, not a weakness. Then, share my road trip analogy with your stakeholders. Tell them that you can't give them a guarantee, but you can present a roadmap that looks ahead 3-6 months. The roadmap will show the team's goal, how much progress you believe you can make by when (expressed as a range), and your team's confidence in the plan.  Need help communicating your plans? Try our Plan Visualizer Tool, free for all MGS Essentials members.   Remind stakeholders that, like suggested routes on a long trip, agile roadmaps provide visibility, align expectations, and help people plan — without pretending every turn is known in advance.Freeing your team from unrealistic expectations can accelerate their move from good to great.A roadmap is a plan, not a promise Why stakeholders push for guarantees  The path to alignment starts with empathy Give stakeholders what they need to succeed How to connect with AgileDad:- [website] ⁠https://www.agiledad.com/⁠- [instagram] ⁠https://www.instagram.com/agile_coach/⁠- [facebook] ⁠https://www.facebook.com/RealAgileDad/⁠- [Linkedin] ⁠https://www.linkedin.com/in/leehenson/

Estimating can bring out strong reactions, and for good reason. Mike Cohn and Brian Milner unpack why it gets misused, what “estimate responsibly” really means, and how to use planning to make better decisions without turning numbers into weapons. Overview In this episode, Brian sits down with Mike Cohn to talk about estimating and planning in a way that teams can actually live with. They explore why estimates became such a hot button topic, what the “no estimates” movement is reacting to, and how Mike's thinking has evolved over time. You will hear practical guidance on story points versus time, why teams should estimate only when it helps someone make a decision, and how to keep estimates from damaging trust. They also cover where flow metrics help, where they fall short, and how teams build credibility with leadership through responsible planning. References and resources mentioned in the show: Mike Cohn Estimating & Planning in Agile - A 2026 Field Guide Accurate Agile Planning Course Blog: Estimating and Planning in Agile: Why They Still Matter in 2026 by Mike Cohn Blog: Getting Better Estimates Is Easier Than You Think by Mike Cohn Blog: What Are Agile Story Points? By Mike Cohn Subscribe to the Agile Mentors Podcast Want to get involved? This show is designed for you, and we'd love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you'd like us to discuss or a question that needs an answer? Share your thoughts with us at podcast@mountaingoatsoftware.com This episode's presenters are: Brian Milner is a Certified Scrum Trainer®, Certified Scrum Professional®, Certified ScrumMaster®, and Certified Scrum Product Owner®, and host of the Agile Mentors Podcast training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. Mike Cohn, CEO of Mountain Goat Software, is a passionate advocate for agile methodologies. Co-founder of Agile Alliance and Scrum Alliance, he thrives on helping companies succeed with Agile and witnessing its transformative impact on individuals' careers. Mike resides in Northern Idaho with his family, two Havanese dogs, and an impressive hot sauce collection.

Prabhleen Kaur: When Lack of Trust Turns Teams Into Isolated Individuals Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Teams self-destruct despite best efforts when they lack trust." - Prabhleen Kaur   Prabhleen observed a troubling pattern while shadowing a team: stand-ups had become a register activity where people reported individual status without any connection to the sprint goal. There was no "we" in the conversation—only "I."  The team had experienced a missed deadline due to a PR conflict that wasn't merged in time, but instead of addressing it openly, everyone focused on fixing the immediate problem while avoiding the deeper conversation. The discomfort was never voiced, and resentment accumulated silently.  Prabhleen explains that team destruction is never about one action—it's about the accumulation of unspoken concerns that eventually explode at the worst possible moment. To rebuild trust, she recommends starting with peer reviews that encourage natural collaboration and conversation.  Scrum Masters must be vocal about challenges in front of the entire team, modeling the openness they want to see. For teams that have completely withdrawn, anonymous feedback and scheduled one-on-ones can create safe spaces for honest communication. The key insight? Trust is rebuilt when people realize they will be heard and understood, not judged.   In this segment, we talk about how trust is the foundation of effective teams and how its absence leads to working in silos.   Self-reflection Question: When your team experiences a failure or missed deadline, do you create space for open conversation about what happened, or does everyone quietly move on while resentment builds? Featured Book of the Week: Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland Prabhleen recommends Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland as a foundational read for understanding the spirit behind the framework. "When I actually read the book and understood the nuances of rugby and how the team should be, everything started making sense. I grew beyond the Scrum guide, beyond following rules—it's about how the team operates around you as a collective," she explains. Prabhleen also highly recommends Turn the Ship Around by David Marquet, summarizing its core message as "leaders lead leaders." Both books shaped her understanding that frameworks exist to enable collaboration, not to create compliance. Check out the David Marquet episodes on the Scrum Master Toolbox Podcast for more insights on intent-based leadership.   [The Scrum Master Toolbox Podcast Recommends]

Does your law firm feel like it's constantly reacting instead of progressing? In this episode, I break down how urgency becomes the default operating system in many practices and how to replace it with a calmer, more predictable way of working. You'll hear how capacity limits, first-in-first-out prioritization, and simple cadence meetings can shift your firm away from fire-fighting and toward consistent delivery, without relying on willpower or heroics. Get full show notes, transcript, and more information here: agileattorney.com/106Take your law practice from overwhelmed to optimized with GreenLine LegalFollow along on LinkedIn: linkedin.com/in/johnegrant

When it comes to AI, just about everyone is experiencing some “fear of missing out” right now, says Melissa Reeve. “It's not just executives. It's not just your average individual. It's even people who are writing the code.”Humans are “not equipped to absorb these changes so quickly,” she says.Melissa is the creator of the Hyperadaptive Model and author of Hyperadaptive: Rewiring the Enterprise to Become AI-Native. She spent 25 years as an executive and Agile thought leader, which led to pioneering work in Agile marketing and her role as the first VP of Marketing at Scaled Agile. She also co-founded the Agile Marketing Alliance.In this conversation with Daniel and Peter, Melissa discusses how organizations can shift into a 21st Century model with AI integration.Tune in to learn:What an AI-native organization looks likeWhat most organizations are missing when it comes to AI integrationWhat precedence can teach us about how to integrate AIUsing examples like McDonald's, Unilever, and Moderna, Melissa shows that AI isn't just for programmers–it's a leap forward that can improve organizational operations and work environments for everyone.Drop us an e-mail at podcast@stewartleadership.com.—Listen to The Leadership Growth Podcast!https://open.spotify.com/show/6tYdz1gQAxHIQMeNXtkA3z?si=5cf424f1e2954749https://podcasts.apple.com/us/podcast/the-leadership-growth-podcast/id1726606341—Resources and LinksHyperadaptive: Rewiring the Enterprise to Become AI-Native (IT Revolution link) (Amazon link)“The Five Stages of Becoming AI-Native: The Hyperadaptive Model” (article)Hyperadaptive Solutions websiteMelissa Reeve LinkedIn“The Overlooked Key to Leading Through Chaos,” MIT Sloan Management Review “Sensemaking” Article #leadership #podcast #leadershippodcast #leadershipdevelopment #leadershipcoachingIf you liked this episode, please share it with a friend or colleague, or, better yet, leave a review to help other listeners find our show, and remember to subscribe so you never miss an episode. For more great content or to learn about how Stewart Leadership can help you grow your ability to lead effectively, please visit stewartleadership.com and follow us on LinkedIn, Instagram, and YouTube.

Prabhleen Kaur: Letting Teams Own Their Process Through Working Agreements Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "It's about coaching the team, not teaching them." - Prabhleen Kaur   Prabhleen shares a powerful lesson about the dangers of being too directive with a forming team. When she joined a new team, her enthusiasm and experience led her to immediately introduce best practices, believing she was setting the team up for success. Instead, the team felt burdened by rules they didn't understand the purpose of. The process became about following instructions rather than solving problems together.  It wasn't until her one-on-one conversations with team members that Prabhleen realized the disconnect. She discovered that the team viewed the practices as mandates rather than tools for their benefit. The turning point came when she brought this observation to the retrospective, and together they unlearned what had been imposed.  Now, when Prabhleen joins a new team, she takes a different approach. She first seeks to understand how the team has been functioning, then presents situations as problems to be solved collectively. By asking "How do you want to take this up?" instead of prescribing solutions, she invites team ownership. This shift from teaching to coaching means the team creates their own working agreements, their own definitions of ready and done, and their own communication norms. When people voice solutions themselves, they follow through because they own the outcome.   In this episode, we refer to working agreements and their importance in team formation.   Self-reflection Question: When you join a new team, do you first seek to understand their current ways of working, or do you immediately start suggesting improvements based on your past experience?   [The Scrum Master Toolbox Podcast Recommends]

You chose this tribe. You opted in, because you’re a Badass Agile Leader. This is the call. Time to raise your voice. You have experience, you have something to say. Your wisdom is worth something. Rather than chill on social media and bark about how bad things suck…why not DO something with that passion? With that point of view? Before we start, I want to shine a light on someone who’s actually out there delivering on the promise of Agile. Kevin Sutherland works in perhaps the most challenging environment. Public Services, or government, are complex, siloed, and mired in legacy. Kevin is holding firm, bringing real Badass Agile Leadership to state-level teams (and the taxpayers they serve). Check out Kevin Sutherland and follow his path to insititutional/large enterprise agility: Check out His State systems modernization video. Check out Kevin Sutherland on YouTube How A Badass Agile Leaders Answer the Call As I was saying, time to use your voice to lift up the entire tribe. No one is out there painting a firm vision of the future. What was written 25 years ago needs some adjusting for a modern context. Lessons learned through failure inform a new reality. A Badass Agile Leader recognizes there’s a better way that defies the pedestrian chatter. They refuse to follow the herd, yet the know innately that wisdom lives within the herd. They hold no desire on being ‘the leader’ as much as they inspire the masses to organize, and sometimes, to wake up. That’s what I love talking about now. A Badass Agile Leader knows how to stand for something, and to stand up for something. Not everyone is comfortable being seen, much less rocking the status quo. But if you’ve been following this show for any amount of time, you KNOW that change requires courage. Maybe even sacrifice, and growth. Or maybe you’d just like to be part of a new movement, from the second row or further back. This is all good. But a Badass Agile Leader hears the call right now. It’s undeniable. The old days aren’t coming back. No more calls from recruiters, no more premium rates. Unless…we do our duty and make Agile relevant to our modern context. If Agile isn’t doing the job, I know you’ve noticed. You probably have an opinion about what should be done differently. That’s your asset right now. If you enjoyed this you might also like: Episode 103 – Herds Versus Heroes Employee Mindset Why You MUST Stand For Something **GET THE BUSINESS OUTCOMES PARTNER PLAYBOOK** Learn how to deliver undeniable ROI that saves your job and accelerates your future https://learning.fusechamber.com/outcomes-partner-playbook **FORGE GENESIS IS HERE** All the skills you need to stop relying on job postings and start enjoying the freedom of an Agile career on YOUR terms. First cohort starts in Q1 2026 https://learning.fusechamber.com/forge-genesis **THE ALL NEW FORGE LIGHTNING** 12 Weeks to elite leadership! https://learning.fusechamber.com/forge-lightning **JOIN MY BETA COMMUNITY FOR AGILE ENTREPRENEURS AND INTRAPRENEURS** The latest wave in professional Agile careers. Get the support you need to Forge Your Freedom! Join for FREE here: https://learning.fusechamber.com/offers/Sa3udEgz **CHECK OUT ALL MY PRODUCTS AND SERVICES HERE:** https://learning.fusechamber.com **ELEVATE YOUR PROFESSIONAL STORYTELLING – Now Live!** The most coveted communications skill – now at your fingertips! https://learning.fusechamber.com/storytelling **JOIN THE FORGE*** New cohorts for Fall 2025!  Email for more information: contact@badassagile.com We’re also on YouTube! Follow the podcast, enjoy some panel/guest commentary, and get some quick tips and guidance from me: https://www.youtube.com/c/BadassAgile ****** Follow The LinkedIn Page: https://www.linkedin.com/showcase/badass-agile ****** Our mission is to create an elite tribe of leaders who focus on who they need to become in order to lead and inspire, and to be the best agile podcast and resource for effective mindset and leadership game. Contact us (contact@badassagile.com) for elite-level performance and agile coaching, speaking engagements, team-level and executive mindset/agile training, and licensing options for modern, high-impact, bite-sized learning and educational content.

Two veteran engineering leaders reveal the proven hiring principles they independently discovered through building world-class teams. Learn why diversity across all dimensions matters more than rock star resumes, how the 3 A's framework transforms hiring decisions, and why trusting your gut beats following the rules. No theory, just battle-tested approaches that work whether you're in a startup or fighting corporate bureaucracy. Stay Connected and Informed with Our NewslettersJosh Anderson's "Leadership Lighthouse"Dive deeper into the world of Agile leadership and management with Josh Anderson's "Leadership Lighthouse." This bi-weekly newsletter offers insights, tips, and personal stories to help you navigate the complexities of leadership in today's fast-paced tech environment. Whether you're a new manager or a seasoned leader, you'll find valuable guidance and practical advice to enhance your leadership skills. Subscribe to "Leadership Lighthouse" for the latest articles and exclusive content right to your inbox.Subscribe hereBob Galen's "Agile Moose"Bob Galen's "Agile Moose" is a must-read for anyone interested in Agile practices, team dynamics, and personal growth within the tech industry. The newsletter features in-depth analysis, case studies, and actionable tips to help you excel in your Agile journey. Bob brings his extensive experience and thoughtful perspectives directly to you, covering everything from foundational Agile concepts to advanced techniques. Join a community of Agile enthusiasts and practitioners by subscribing to "Agile Moose."Subscribe hereDo More Than Listen:We publish video versions of every episode and post them on our YouTube page.Help Us Spread The Word: Love our content? Help us out by sharing on social media, rating our podcast/episodes on iTunes, or by giving to our Patreon campaign. Every time you give, in any way, you empower our mission of helping as many agilists as possible. Thanks for sharing!

Text us your thoughts on the episode or the show!Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven.Adele shares how she has led global Marketing Ops teams through major shifts like funnel redesigns, go-to-market evolution, and operational transformations. She opens up about the challenges of driving technical change while keeping the engine running, the importance of transparency in distributed teams, and the real limits of frameworks like Agile.The conversation covers how to lead change without disrupting execution, communicate with executive stakeholders, and create a growth path for your team in a high-pressure environment. If you are in the middle of building or rebuilding a Marketing Ops function, this one will hit close to home.What you will learn: • How to manage run versus change in Marketing Ops • Why transparency matters more in global teams • When Agile helps and when it gets in the way • The risks of layering transformation on top of BAU • Tips for earning leadership buy-in • How to help your team grow during times of fluxBe sure to subscribe, rate, and review Ops Cast. Join the community at MarketingOps.com for more conversations like this.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

As every brand rushes to adopt generative AI, what if the greatest competitive advantage is no longer about speed and scale, but about sounding uniquely, verifiably human? Agility requires moving beyond the hype of new technology to strategically apply it for true differentiation. It's about being smart and selective, not just fast. Today, we're going to talk about a paradox at the heart of modern marketing. Generative AI has promised unprecedented scale and personalization, but for many, it's delivering a sea of sameness where brand voice gets lost. We'll explore how to break free from this generic output, moving from a reactive "test and learn" model to a predictive one, and discuss the critical balance of combining AI's power with essential human expertise to maintain brand soul, safety, and performance across countless channels. To help me discuss this topic, I'd like to welcome, Toby Coulthard, Chief Product & Growth Officer at Jacquard. About Toby Coulthard Toby Coulthard is Chief Product & Growth Officer at Jacquard. Toby Coulthard on LinkedIn: https://www.linkedin.com/in/toocou/ Resources Jacquard: https://www.jacquard.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Check out The Array, Jacquard's podcast: https://www.jacquard.com/the-array-podcast-series/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Loren Grush, of Bloomberg, joins me to talk about SpaceX's acquisition of xAI, its preparation for a potential IPO, Blue Origin's cancellation of New Shepard and their recent momentum, and the delay to Artemis II following its first wet dress rehearsal.This episode of Main Engine Cut Off is brought to you by 33 executive producers—David, Natasha Tsakos, Stealth Julian, Warren, Joakim, Tim Dodd (the Everyday Astronaut!), Miles O'Brien, Pat, Better Every Day Studios, Will and Lars from Agile, The Astrogators at SEE, Steve, Joonas, Frank, Fred, Heiko, Donald, Lee, Russell, Kris, Ryan, Theo and Violet, Joel, Matt, Jan, Josh from Impulse, and four anonymous—and hundreds of supporters.TopicsSpaceX Acquires xAI as Musk Prepares for Mega IPO - BloombergSpaceX-xAI Deal Blurs Musk's Once-Clear Space Exploration Mission - BloombergLoren Brichter, a High Priest of App Design - WSJBlue Origin to Pause New Shepard Flights for No Less Than Two Years | Blue OriginNASA Conducts Artemis II Fuel Test, Eyes March for Launch Opportunity   - NASAThe ShowLike the show? Support the show on Patreon or Substack!Email your thoughts, comments, and questions to anthony@mainenginecutoff.comFollow @WeHaveMECOFollow @meco@spacey.space on MastodonListen to MECO HeadlinesListen to Off-NominalJoin the Off-Nominal DiscordSubscribe on Apple Podcasts, Overcast, Pocket Casts, Spotify, Google Play, Stitcher, TuneIn or elsewhereSubscribe to the Main Engine Cut Off NewsletterArtwork photo by NASA/John KrausWork with me and my design and development agency: Pine Works

Juliana Stepanova: Why "I'll Just Do It Myself" Is the Most Expensive PO Shortcut Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   In this episode, we refer to previous discussions about team collaboration and Product Owner patterns. The Great Product Owner: Opening Up to the Team for Solutions "The PO who's not sitting and saying 'I know how it's right, I will solve it by myself,' but coming and saying 'Hey, let's think all together'—that's what gives very, very speed-up development into becoming a great PO." - Juliana Stepanova   Juliana describes the Product Owners she considers truly great as those who bring their challenges to the team rather than solving everything alone. Her example features a PO who was invited to recurring release meetings that consumed one and a half to two hours every two weeks—30 people in a room, largely a waste of time. Instead of suffering in silence or trying to fix it alone, this PO approached the team: "Hey guys, I have these meetings, and they're useless for me. How can we deal with that?" The team collaborated with the Scrum Master to explore multiple options.  Together, they developed a streamlined, semi-automatic system that reduced the process to 10 minutes without requiring anyone to sit in a room. This solution was so effective that it was eventually adopted across the entire company, eliminating countless hours of wasted meetings. The key insight: great POs see themselves as part of the team, not above it. They're open to solutions from anyone and understand that collaboration—not individual genius—drives real improvements.   Self-reflection Question: When facing challenges that seem outside the team's domain, do you bring them to the team for collaborative problem-solving, or do you try to solve them alone? The Bad Product Owner: The Loner Who Does Everyone's Job "To make it quicker, I will skip asking the designer, I will directly put it by myself. I learned how to design five years ago. But afterwards, it's neglecting the whole team—you don't take into account the UX, and actually you need to rework." - Juliana Stepanova   The anti-pattern Juliana sees most frequently is the "loner" PO—someone who takes on other roles to move faster. The classic example: a PO who bypasses the UX/UI designer because "I learned design five years ago, I'll just do it myself." This behavior seems efficient in the moment but creates multiple problems. It disrespects the expertise of team members, undermines the collaborative nature of agile development, and almost inevitably leads to rework when the shortcuts create quality gaps.  Juliana points out this isn't unique to POs—developers sometimes bypass testers for the same "efficiency" reasons. The solution isn't punishment but cultural reinforcement: helping people see the value of professional work, encouraging communication and openness, and building respect for each role's contribution. The key principle: if someone hasn't asked for help, don't assume they need yours. Focus on your own job, and offer assistance only when invited or when you explicitly ask "Do you need help?"   Self-reflection Question: When have you taken on someone else's role because it seemed faster, and what was the real cost of that shortcut?   [The Scrum Master Toolbox Podcast Recommends]

As a marketing leader, you often spend so much time on the strategies and tactics that keep your brand growing that it's difficult to keep up with what's going on in the background with the platforms and the companies behind them. While agility requires a flexible technology stack, it also requires a leadership mindset that can distinguish market noise from genuine strategic opportunity, and filter out the hype to understand the shifts that can impact customers and the bottom line. The ability to pivot your people, processes, and platforms in response to major market shifts is no longer a nice to have, but rather a competitive advantage. Today, I'm excited to talk with our 2026 Resident Expert on the CX and MarTech platform landscape. We're going to focus on the business and business opportunities that mergers, acquisitions, and big moves in the market provide to these platforms' customers. Our focus today is going to be a recap of market activity in 2025 with an eye towards what to expect in 2026. To help me discuss this topic, I'd like to welcome, Bill Staikos, Founder at Be Customer Led.About Bill Staikos Bill Staikos on LinkedIn: https://www.linkedin.com/in/billstaikos/ Resources Be Customer Led: https://becustomerled.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Bamidele Farinre Founder of No Ceiling Consulting, a biomedical scientist, STEM expert, agile project manager, and advocate for professional development, mentorship, and removing internal and systemic limitations (“ceilings”). They discuss her STEM background, the evolving role of AI in science, the meaning of “no ceilings,” navigating personal and professional barriers, mentorship, setbacks, agile leadership, and how individuals—especially people of color—can create opportunity even in the face of bias and structural limitations.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Bamidele Farinre Founder of No Ceiling Consulting, a biomedical scientist, STEM expert, agile project manager, and advocate for professional development, mentorship, and removing internal and systemic limitations (“ceilings”). They discuss her STEM background, the evolving role of AI in science, the meaning of “no ceilings,” navigating personal and professional barriers, mentorship, setbacks, agile leadership, and how individuals—especially people of color—can create opportunity even in the face of bias and structural limitations.

What happens when you mix creative agency chaos with world-class engineering? You get teams that don't just write code—they own the product.In this episode, I'm talking with David Mitchell, CTO at VML, one of the biggest creative agencies on the planet. With thousands of engineers and global clients like Wendy's and United Airlines, David's teams are building things that most devs only dream of—and doing it without getting buried in bureaucracy.We break down what it really takes to foster creative engineering inside a massive org, how to keep engineers out of the ticket-taking trap, and how AI is reshaping what engineering leadership actually looks like.If you lead teams and want to stop micromanaging, or if you're just tired of pretending Agile is still helping... this one's for you.⏱️ Episode Breakdown[00:15] — What is a "creative engineer" and why don't we have more of them?[06:00] — Why software engineering should be creative work[07:40] — The evolution of engineering: From basement coders to business thinkers[11:20] — Ownership vs. ticket-taking: How VML trains teams to lead[13:30] — Journey-Driven Development and the myth of “API-first”[20:45] — Is AI changing how we build software—or just hyped?[24:00] — Hackathons, prototyping, and the rise of “vibe engineering”Links & ResourcesConnect with David on LinkedInProduct Driven - Get the BookSubscribe to the Product Driven NewsletterWhat Smart CTOs Are Doing Differently With Offshore Teams in 2025Subscribe to the Global Talent SprintFull Scale – Build your dev team quickly and affordablyIf you're trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead.Follow the show, rate it, and send this to someone who's still trying to do “real Scrum.” They need it more than you do.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Bamidele Farinre Founder of No Ceiling Consulting, a biomedical scientist, STEM expert, agile project manager, and advocate for professional development, mentorship, and removing internal and systemic limitations (“ceilings”). They discuss her STEM background, the evolving role of AI in science, the meaning of “no ceilings,” navigating personal and professional barriers, mentorship, setbacks, agile leadership, and how individuals—especially people of color—can create opportunity even in the face of bias and structural limitations.

Juliana Stepanova: When a Former Skeptic Calls to Say "Now I Know What You Did" — Defining Scrum Master Success Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Juliana, now I know what you did that time. It was so amazing work. Sometimes the work of the Scrum Master, you cannot measure it in real numbers, because the work of the Scrum Master is dependent on the persons who are working with the team." - Juliana Stepanova   Juliana shares a story that captures the often invisible nature of Scrum Master success. For a year and a half, she worked with a distributed team across Europe, and one colleague in her office would repeatedly ask—half joking, half serious—"Juliana, what do you do here? Why are you getting a salary? I don't see any improvements."  Eight months after that colleague moved to another company, he called her with a revelation: working in a team without effective Scrum Mastering made him finally understand the value she had created. This delayed recognition highlights a fundamental challenge: Scrum Master success often can't be measured in real numbers because it depends on enabling others. Juliana's practical approach is to set three main focus areas every three months, aligned with team and company needs.  She tracks concrete progress—like implementing a Definition of Done across multiple teams—and measures whether specific goals are achieved. She even asks in job interviews: "How will you measure my success in three or six months?" Without this intentional focus and self-measurement, she says, "it's truly hard to see what you're really doing."   Self-reflection Question: What three focus areas would you choose for the next three months, and how would you know you've succeeded in each? Featured Retrospective Format for the Week: Wedding Retro Juliana recommends the Wedding Retro format from Retromat, and when she mentions the name, people immediately smile—which is exactly the point. The format uses the traditional wedding saying "something old, something new, something borrowed, something blue" to structure reflection: Something Old represents practices that are working and should continue; Something New covers areas for improvement or experimentation; Something Borrowed invites the team to identify ideas from other teams or departments worth adopting; and Something Blue addresses blockers, risks, and issues.  Juliana loves this format because the playful framing creates positive emotions from the start, disarming tension and making people more open to genuine reflection. "If you laugh at the start of the retrospective," she explains, "you're ready for a much better retrospective than if you're tense and anxious." She uses this exercise "all over the time," even outside her Scrum Master work.   [The Scrum Master Toolbox Podcast Recommends]

Agile Is Not a Process. It's How Smart Teams Think.Most people think agile is Jira boards, sprints, standups, and sticky notes.Here's the thing.Those are just tools.Agile is a mindset about how work *should* move in a world that refuses to stay predictable.If you've ever worked on a project where requirements changed, deadlines shifted, or priorities flipped overnight, you already know why traditional project management struggles.How to connect with AgileDad:- [website] ⁠https://www.agiledad.com/⁠- [instagram] ⁠https://www.instagram.com/agile_coach/⁠- [facebook] ⁠https://www.facebook.com/RealAgileDad/⁠- [Linkedin] ⁠https://www.linkedin.com/in/leehenson/

Time To Stand For Something It’s our season to carve out an authentic place as leaders in the new universe of Agile. Following the crowd isn't enough. In this environment, flooded with process trainers and framework enforcers, there's an absence of meaningful leadership. We’re encouraged to focus on the steps and systems, but how are we developing the leaders we actually become, or what values we fiercely defend? We wander the halls of organizations spouting the same textbook answers, rarely asking if these practices serve our teams, or make a lasting impact on business outcomes. I challenge you now to stand for something. To risk stepping away from the safety of crowd-pleasing, and to lean into the experiences, struggles, and perspectives that have shaped us. Your personal battles and growing pains (in my case, it was dealing with criticism, overcoming bad habits, or finding confidence through disciplines like boxing) are more than just anecdotes. These struggles shape how we lead, communicate, and influence the culture around us. It’s only when you weave those hard-won lessons into your approach that you become truly distinct. And in this market, distinction matters. If nothing else, its a chance to lead by YOUR rules, not by those set by an industry. What sets us apart isn't quirkiness for the sake of being different, it’s a principled stance forged from our real experiences. As AI and remote work have forever transformed the industry, we face a choice. We can recede into the background, recycle what everyone else is saying, or stand for something only we can offer. Our unique viewpoint, even if it feels vulnerable or counter-establishment, IS the value we offer to our teams and communities. This show has always had an element of resisting comfort and conformity. The best way to do that is to explore the truth that only we offer. Are we willing to risk rejection by speaking it? When you put yourself out there, whether in a podcast, a blog, or leading a team, you attract people who resonate with your message. That personal touch, rooted in our struggles and transformed into insight, becomes our greatest asset. In a changing landscape, its when you stand for something meaningful that you rise from an average leader into an influential one. If you enjoyed this episode, you might also like: Non-Conformity is the Key To Your Agile Future Going Against The Grain **GET THE BUSINESS OUTCOMES PARTNER PLAYBOOK** Learn how to deliver undeniable ROI that saves your job and accelerates your future https://learning.fusechamber.com/outcomes-partner-playbook **FORGE GENESIS IS HERE** All the skills you need to stop relying on job postings and start enjoying the freedom of an Agile career on YOUR terms. First cohort starts in Q1 2026 https://learning.fusechamber.com/forge-genesis **THE ALL NEW FORGE LIGHTNING** 12 Weeks to elite leadership! https://learning.fusechamber.com/forge-lightning **JOIN MY BETA COMMUNITY FOR AGILE ENTREPRENEURS AND INTRAPRENEURS** The latest wave in professional Agile careers. Get the support you need to Forge Your Freedom! Join for FREE here: https://learning.fusechamber.com/offers/Sa3udEgz **CHECK OUT ALL MY PRODUCTS AND SERVICES HERE:** https://learning.fusechamber.com **ELEVATE YOUR PROFESSIONAL STORYTELLING – Now Live!** The most coveted communications skill – now at your fingertips! https://learning.fusechamber.com/storytelling **JOIN THE FORGE*** New cohorts for Fall 2025!  Email for more information: contact@badassagile.com **BREAK FREE OF CORPORATE AGILE!!*** Download my FREE Guide and learn how to shift from roles and process and use your agile skills in new and exciting ways! https://learning.fusechamber.com/future-of-agile-signup We’re also on YouTube! Follow the podcast, enjoy some panel/guest commentary, and get some quick tips and guidance from me: https://www.youtube.com/c/BadassAgile ****** Follow The LinkedIn Page: https://www.linkedin.com/showcase/badass-agile ****** Our mission is to create an elite tribe of leaders who focus on who they need to become in order to lead and inspire, and to be the best agile podcast and resource for effective mindset and leadership game. Contact us (contact@badassagile.com) for elite-level performance and agile coaching, speaking engagements, team-level and executive mindset/agile training, and licensing options for modern, high-impact, bite-sized learning and educational content.

Join RISE Radio Editorial Director Ilene MacDonald for this 15-minute episode that explores how agile engagement replaces slow, campaign-centric outreach with rapid testing, hyper-personalization, and real-time learning that lower cost of care and raise member trust. Our guest is Kathleen Ellmore, cofounder and managing partner of Engagys, a health care consumer engagement consulting and advisory services firm, who shares proof points, practical steps, and why 2026 is the moment to act.About Kathleen EllmoreKathleen Ellmore, cofounder and managing partner of Engagys, is one of the earliest pioneers in bringing the best of consumer marketing and data-driven methodologies to health care. Instead of getting you to eat when you are not hungry and buy things you don't need, Ellmore uses the same strategies to instead change the health equation in America. Ellmore previously led the consumer engagement consulting practice for Welltok (formerly Silverlink) for 12 years, leveraging its data repository of over a billion consumer health interactions, the best of behavioral economics, and the latest in clinical research, to create evidenced-based communications on what works to drive consumer health care behavior yielding better outcomes and lower costs. She is often quoted in the trade and national press and is a regular speaker on the national stage, having spent the first 20 years of her career in brand marketing at leading consumer marketing organizations, including General Mills and P&G. She also was a vice president at Digitas, a leading direct marketing firm. Recently she was selected as consultant member of the first ever FDA's Patient Engagement Advisory Committee.About EngagysFounded in 2017, Engagys is a leading health care consumer engagement consulting and advisory services firm. With decades of combined experience in health care and having deployed hundreds of engagement and marketing projects, Engagys has driven significant value in revenue generation, consumer behavior change, and more.

Juliana Stepanova: Trust Over Escalation — A Patient Approach to Difficult PO Relationships Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "The team still believes it could be solved with proper communication to the PO. My idea is to really try, in a supportive way, to build trust, to encourage communication, and to come to the solution as a team altogether. This is like a win-win situation." - Juliana Stepanova   Juliana brings a challenge that many Scrum Masters will recognize: a Product Owner who doesn't want to be coached and whose behaviors are undermining Scrum rituals. The situation is complicated by organizational structure—the Scrum Master reports to the people department while the PO reports to the product department, creating misaligned directions with no common leadership thread.  The PO arrives at refinement meetings unprepared, writing user stories on the spot while eight team members sit idle for hours. When Juliana explores the root cause, she discovers the PO is genuinely overwhelmed with responsibilities outside the team. But here's the twist: this newly promoted PO is proud of the role and resistant to accepting help, preferring to say "just wait, I will manage it."  Rather than escalating—which Juliana notes would damage trust for years or potentially lose the PO entirely—she advocates for a patient, collaborative approach. The experiment she designs focuses on engaging more deeply with the PO's activities to understand which tasks could be delegated or eliminated, while continuing to build trust through support rather than confrontation. The team maintains hope that the PO will eventually accept help, choosing persistence over escalation.   In this segment, we talk about coaching Product Owners and building trust.   Self-reflection Question: When facing a resistant stakeholder, do you default to escalation, or do you invest in building the trust that enables genuine collaboration?   [The Scrum Master Toolbox Podcast Recommends]

The way organizations think about artificial intelligence (AI) in the workplace has shifted dramatically over the past few years. While early conversations centered on isolated experiments and technological hype, organizations now face the much harder task of integrating AI into the fabric of how work gets done. We welcome Melissa Reeve, author of “Hyper Adaptive: Rewiring the Enterprise to Become AI Native,” to discuss what AI adoption really means for people, processes, and culture.Melissa tackles some tough questions about organizational complexity, shifting operating models, and the critical role of culture and systems thinking in successful AI integration. Listeners will get candid advice on starting small, experimenting with purpose, and preparing for the rewiring ahead. You will want to hear this episode if you are interested in...03:38 Integrating AI into organizations12:47 AI Native enterprise structure15:51 Dynamic AI governance framework18:58 AI implementation foundations23:56 Process mapping for AI integration29:44 Balancing efficiency and leadership focus37:02 Start small with value streams40:59 Innovative organizational funding models42:14 Starting a skills-focused organization47:03 Digital Twins in Product TestingNavigating the AI Revolution at WorkMelissa Reeve's journey began on the factory floors of Toyota, learning firsthand how small process shifts can drive system-wide change. Building on years of research and influence from Lean, Agile, and DevOps practitioners, Reeve authored a five-stage maturity model she calls hyperadaptive, designed to guide organizations through the incremental steps needed to become truly AI-native.The five stages of Melissa's model:Foundation – Build organizational understanding of AI; create dynamic governance structures and clarify guardrails. Optimization – Identify and optimize business processes for AI interactions; move beyond basic experimentation. Agents & Automation – Develop and manage AI agents that execute tasks and processes autonomously. Rewiring – Shift organizational architecture from rigid hierarchies to flexible, value-stream teams funded and incentivized differently. Hyperadaptive – Fully sense-and-respond organizations capable of real-time adaptation.Melissa splits these into two main categories: Basecamp (the first three stages, where most companies currently operate) and the Emerging Frontier (rewiring and hyper adaptivity).Why Organizations Struggle with AI IntegrationAccording to Melissa, most organizations are stuck because they underestimate the support structures required for successful AI adoption. It's not just about updating technology, in fact, 70-80% of AI success depends on people, culture, and processes, not algorithms. Companies often rush to deploy AI agents or experiment without a clear North Star, leading to pilot fatigue and an 80% failure rate. Many organizations haven't even finished laying the foundational groundwork, such as establishing unified governance or mapping work processes.Another common pitfall is the tendency to try everything at once. Pressure for fast results drives teams to bite off too much, resulting in burnout and costly errors.Moving from Experimentation to Purposeful TransformationPlaying with AI is not a strategy. While experimentation is necessary, organizations must put bounds on these efforts, know why they're experimenting, what hypothesis they're testing, and what success will look like.One necessary precursor is getting to grips with how your organization actually works. Many leaders lack visibility into workflows, decisions, and skillsets, making process optimization difficult. Reeve suggests collaborative process mapping—sometimes supported by AI tools—to unlock tacit knowledge and identify where AI can augment or reinvent workflows.Organizing Around Value StreamsOne of the most transformative elements is the shift from function-based silos to cross-functional value stream teams. Melissa draws on examples from Toyota, Zappos, and Unilever—organizations that reimagine workflows, funding mechanisms, and team incentives to deliver value rather than preserve hierarchy. Dynamic budgeting, focused experimentation, and flexible team structures help organizations scale AI success without tearing up everything at once.Culture, Upskilling, and Durable SuccessAI's impact will be decided by how well organizations invest in people. Unilever's Future Fit program exemplifies this approach, aligning reskilling efforts to individual purpose and business needs. It's not algorithms that set successful organizations apart, but their ability to create cultures and support systems that empower people to adapt, reinvent themselves, and thrive amidst change.Start small, experiment with purpose, invest in support structures, and prepare to rewire not just technology, but how your organization thinks about work itself. AI may be the catalyst, but people, empowered and organized around value, are the key to lasting transformation. Resources & People MentionedHyperadaptive: Rewiring the Enterprise to Become AI-Native Connect with Melissa ReeveMelissa M. Reeve on LinkedIn Connect With Red Thread ResearchWebsite: Red Thread ResearchOn LinkedInOn FacebookOn TwitterSubscribe to WORKPLACE STORIES

Juliana Stepanova: The Slippery Slope — How Small Compromises Lead Teams to Abandon Scrum Entirely Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "If you have it like once, you think it's okay. But it starts to change our mindset in the way that these rules, these frameworks could be changed. And with the small stuff that it's not correct, within half a year, Scrum will not work at all." - Juliana Stepanova   Juliana describes a pattern she witnessed in an experienced seven-person development team that had practiced Scrum for years. It began innocuously: the daily standup stretched from 15 to 30 minutes because the team was larger. Then came the skipped retrospectives during release phases—"we don't have time today." Each compromise seemed reasonable in isolation, but together they formed a slippery slope that eventually dismantled the entire framework. The root cause often lies outside the team: misaligned Scrum rituals across multiple teams, company-wide meetings that override sprint events, and pressure from management to prioritize immediate fires over process discipline. Once the brain accepts that "we can skip it for a good reason," finding the next good reason becomes easier and easier. Juliana emphasizes a crucial distinction: teams that actively choose Scrum—those who approach management saying "we want to try this"—naturally protect the framework. They understand its value from personal conviction. When Scrum is imposed rather than chosen, the team lacks the intrinsic motivation to defend it against organizational pressure, making the slippery slope almost inevitable.   In this segment, we talk about the challenges of organizational alignment and protecting Scrum events.   Self-reflection Question: What small compromises has your team made to the Scrum framework, and are they leading you toward a slippery slope where the entire process may eventually be abandoned? Featured Book of the Week: Startup, Scaleup, Screwup by Jurgen Appelo Juliana recommends Startup, Scaleup, Screwup by Jurgen Appelo as her go-to resource for Scrum Masters and Agile Coaches. The book contains 42 tools designed to accelerate business growth, presented in accessible chapters that cover the most essential knowledge for agile practitioners. What sets this book apart for Juliana is its scope: it addresses not just team-level concerns but company-wide perspectives. "Sometimes Scrum Masters don't pay so much attention to the company level or between departments," she explains. "In this book, you'll find normal tools which you can apply all over the company, not only for the team." She uses it constantly for inspiration and recommends reading it at least once—though she returns to it repeatedly for reference.   [The Scrum Master Toolbox Podcast Recommends]

Getting more work done often starts with doing less, even though that idea can feel uncomfortable for lawyers. When everything feels urgent, it's tempting to push harder, take on more, and hope it all evens out.In this episode, I explain why the most reliable way to increase throughput in a law practice isn't effort or efficiency, but smarter constraints. You'll hear how counterintuitive Agile principles help firms reduce overload, protect capacity, and deliver more consistently without burning out the people doing the work.Get full show notes, transcript, and more information here: agileattorney.com/105 Take your law practice from overwhelmed to optimized with GreenLine LegalFollow along on LinkedIn: linkedin.com/in/johnegrant

We've spent years trying to make our chatbots sound more human, which is great. But what if the larger goal should have also been to make them as useful as possible while we're at it? Agility requires more than just adopting the latest technology; it demands a fundamental rethinking of customer engagement, moving from reactive responses to proactive problem-solving. Today, we're going to talk about the next evolution of AI in customer service. As more companies turn to automation to manage scale and efficiency, the real challenge isn't just implementing a chatbot; it's ensuring that technology actively solves problems and enhances the customer relationship, rather than just deflecting tickets. To help me discuss this topic, I'd like to welcome, Alan Ranger, VP Marketing at NiCE Cognigy. About Alan Ranger Alan Ranger is VP of Marketing at NiCE Cognigy, the global leader in enterprise AI agents. With over 30 years of experience in tech, Alan has led growth strategies at both startups and public software companies. At NiCE Cognigy, he helps organizations adopt AI that delivers real business value reducing costs while improving customer satisfaction. Prior to NiCE Cognigy, Alan led global market development at LivePerson, where he helped double revenues. He now leads NiCE Cognigy's expansion in the US and UK and works closely with clients to deploy AI that scales. Alan Ranger on LinkedIn: https://www.linkedin.com/in/aranger/ Resources NiCE Cognigy: https://www.cognigy.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Juliana Stepanova: The 90-Minute Retrospective Disaster That Taught Me Servant Leadership Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "It's not my job to find the points to improve. My job is to help the team find them, to interact their communication, to start thinking about the improvements, and not pushing them into my exercises." - Juliana Stepanova   Juliana shares a humbling experience from her first year as a Scrum Master that transformed how she approaches facilitation. She had meticulously prepared what she believed was a brilliant 90-minute retrospective—carefully designed exercises, content tailored to the sprint, everything by the book. Yet when she asked the team for feedback at the end, they delivered a crushing verdict: "It was the worst retro ever." The disconnect wasn't about the quality of preparation but about whose perspective drove the design. Juliana had crafted the session based on her observations and assumptions about what the team needed, rather than asking them what they actually wanted to discuss.  This experience crystallized a fundamental insight about servant leadership: the difference between leading and servant leading. Today, Juliana prepares at least twice as many tools and exercises as she needs for any workshop, ready to pivot based on the room's energy and the team's expressed needs. She opens sessions with questions about expectations, aligning with the team's mood while setting appropriate boundaries. The failure taught her that even the most carefully prepared facilitation can miss the mark when it doesn't serve what the team actually needs in that moment.   Self-reflection Question: When was the last time you asked your team what they wanted from a retrospective before you designed it, and how might their input change your approach?   [The Scrum Master Toolbox Podcast Recommends]

Lean-Agile is easy to talk about but hard to pull off in a “chunky” corporate. Hear practical strategies for navigating layers, budgets, and oversight, keeping teams moving, communicating vision, handling legacy data, fostering experimentation, and leveraging AI—actionable advice for project managers making Agile work at scale.

Agile Failed Us After 18 Months - Here we go...On month eighteen, our average lead time crossed 27 days. Production defects doubled. A supposedly minor release missed its window by three weeks.Nothing had “broken.” Velocity charts still looked healthy. Every ceremony was running on time. But releases slowed, confidence eroded, and engineers stopped believing what the board said.This hurt because customers felt it immediately. Bugs lived longer, features arrived stale, and every delay came with an explanation no one trusted anymore.How to connect with AgileDad:- [website] ⁠https://www.agiledad.com/⁠- [instagram] ⁠https://www.instagram.com/agile_coach/⁠- [facebook] ⁠https://www.facebook.com/RealAgileDad/⁠- [Linkedin] ⁠https://www.linkedin.com/in/leehenson/

The return-to-office debate has been hijacked by the wrong conversation. In this episode, Josh and Bob cut through the noise to reveal what's really driving RTO mandates—and it's not what most leaders will admit.There are two clouds hovering over every in-office decision: the Control Cloud and the Innovation Cloud. The Control Cloud is about distrust, micromanagement, and leaders who feel uneasy when they can't physically see butts in seats. The Innovation Cloud is about something entirely different—creating the conditions where teams can do their absolute best work together.Drawing from decades of experience building high-performing teams at companies like iContact, Teradata, and EMC, Josh and Bob make the case that co-located teams aren't just a preference—they're an innovation multiplier. They share stories of conference rooms turned into collaboration bootcamps, cube walls torn down with power drills, and the simple magic of a room erupting in applause when someone moves a sticky note to "Done."But this isn't about forcing people back to the office for control. It's about understanding what gets lost when we optimize purely for individual convenience over team collaboration. The watercooler conversations. The yelps from a frustrated tester that bring immediate help. The face-to-face tension that drives real innovation.Josh, who has debated this question with himself for fifteen years, finally lands on an answer: if he were building a team from scratch today, he'd build a co-located team of collaborative problem solvers. Not because remote can't work, but because the magic of true team collaboration is worth the commute.The question isn't whether you should return to office. The question is: which cloud is driving your decision? Stay Connected and Informed with Our NewslettersJosh Anderson's "Leadership Lighthouse"Dive deeper into the world of Agile leadership and management with Josh Anderson's "Leadership Lighthouse." This bi-weekly newsletter offers insights, tips, and personal stories to help you navigate the complexities of leadership in today's fast-paced tech environment. Whether you're a new manager or a seasoned leader, you'll find valuable guidance and practical advice to enhance your leadership skills. Subscribe to "Leadership Lighthouse" for the latest articles and exclusive content right to your inbox.Subscribe hereBob Galen's "Agile Moose"Bob Galen's "Agile Moose" is a must-read for anyone interested in Agile practices, team dynamics, and personal growth within the tech industry. The newsletter features in-depth analysis, case studies, and actionable tips to help you excel in your Agile journey. Bob brings his extensive experience and thoughtful perspectives directly to you, covering everything from foundational Agile concepts to advanced techniques. Join a community of Agile enthusiasts and practitioners by subscribing to "Agile Moose."Subscribe hereDo More Than Listen:We publish video versions of every episode and post them on our YouTube page.Help Us Spread The Word: Love our content? Help us out by sharing on social media, rating our podcast/episodes on iTunes, or by giving to our Patreon campaign. Every time you give,...

How to Conquer the PMP® Exam in 2026https://pmradio.org - Get the NEW PMP Prep App!The PMP exam in 2026 is not about memorizing processes, formulas, or buzzwords. It is about thinking like a project leader, making sound decisions under uncertainty, and applying the right approach—predictive, Agile, or hybrid—based on context.How to Conquer the PMP Exam in 2026 is a practical, no-nonsense guide designed to help you stop guessing and start reasoning the way the exam expects. This approach focuses on logic, flow, and judgment, not rote learning.You'll learn how to:Understand the why behind every project decision, from charter to closeNavigate People, Process, and Business Environment questions with confidenceApply Agile values, principles, and mindset without abandoning governanceRecognize hybrid scenarios and choose the right response every timeAvoid common exam traps that punish tool-first or document-heavy thinkingRead questions the way PMI intends—not the way they're writtenInstead of overwhelming you with content, this guide sharpens your decision-making instincts, helping you quickly eliminate weak options and select the best answer—even when none feel perfect.Whether you are:Studying for the first timeRetaking the examOr certified long ago and re-grounding your fundamentalsThis resource helps you think clearly, stay calm, and perform with purpose on exam day.This is not about cramming.It's about mastering how PMI thinks.

42, not 67, is still the answer. We begin the end of a 20-year run today. SPaMCAST 884 will mark the planned end of new interview content. There are several pieces of content that we still have to publish. Still to come: An audio play written by David Herron and me. The SPaMCAST players provided the voice talent! A review of several podcasts that changed my professional life. A retrospective. Anthony's Bio Anthony coaches and trains Agile Leaders to help them understand Agile and Scrum and how to create an environment where people come first, productivity is high and teamwork is effective and enjoyable. He is also the author of two books, Agile Project Management and Emotional Intelligence for Project Managers. Website: https://www.vitalitychicago.com/ LinkedIn: https://www.linkedin.com/in/anthonymersino/ Mastering Work Intake sponsors SPaMCAST! Starting Everything Means Finishing Nothing One big thing: Poor work entry means delivering less. Why it matters: Work Intake controls what a team works on and when they work on it. Overloaded teams deliver less value. Poor prioritization leads to delivering the wrong work. Chaotic work intake costs organizations money and time. Zoom in: Mastering Work Intake by Jeremy Willets and Tom Cagley provides the reader with ideas, principles, actionable advice, worksheets, and examples to deliver more value. Buy a copy! JRoss Publishing: https://bit.ly/474ul6G Amazon: https://amzn.to/4236013 Next! We will have a short hiatus, 2 or 3 weeks, before the audio drama lands!

What if the biggest risk to your marketing AI strategy isn't the technology itself, but the org chart it's fracturing? Agility requires more than just speed; it demands a framework of trust and collaboration. When it comes to AI, this means your ability to innovate is directly tied to your ability to partner effectively across the organization, especially with IT and security. Today, we're going to talk about a critical tension point in the modern enterprise: Marketing is moving at the speed of AI, adopting powerful, often low-code tools to drive results. But this speed creates new complexities and risks, disrupting traditional roles and processes. Success is no longer just about having the best tech stack; it's about forging a strategic partnership between the CMO and IT leaders to balance innovation with governance, and productivity with security. To help me discuss this topic, I'd like to welcome, Renu Upadhyay, Chief Marketing Officer at Omnissa. About Renu Upadhyay Renu Upadhyay is senior vice president of Marketing at Omnissa, leading global marketing strategy, demand generation, product and solution marketing and brand to establish Omnissa as the leading digital work platform company. Renu is an experienced technology marketer with a deep understanding of products, industry, and customers spanning mobile, wireless networking and collaboration solutions across large and mid-size organizations. Prior to Omnissa, she served as vice president of Marketing for VMware's End-user Computing (EUC) business. In that role, she led marketing strategy and was responsible for customer messaging, demand, content marketing, sales and technical enablement, and product pricing strategy. She oversaw marketing programs and campaigns for EUC's comprehensive portfolio of solutions including employee engagement programs. Prior to VMware, Renu held senior product marketing roles at leading companies including Good Technology, Cisco Systems and AT&T Wireless. ,Yes,This will be completed shortly Renu Upadhyay on LinkedIn: https://www.linkedin.com/in/renuupadhyay/ Resources Omnissa: https://www.omnissa.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Agile in Construction: The Product Owner Role in Construction—Voice of the Customer Across Every Phase With Felipe Engineer-Manriquez Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. In this episode, we refer to Extreme Ownership by Jocko Willink and Team of Teams by General Stanley McChrystal, as well as our Agile in Construction episodes. The Great Product Owner: Bringing the Voice of the Customer to Every Decision "I want you to think like the owner, and bring that to the team meetings, because we can't have the owner in the meetings with us." - Felipe Engineer-Manriquez   The Product Owner role in construction is radically different from software—and Felipe has learned to find it in unexpected places. When Jeff Sutherland told his class to "tear up your business cards" because only three roles exist (Developer, Scrum Master, Product Owner), construction people were confused. Felipe's approach: ask the team who can bring the voice of the customer. Sometimes it's the superintendent, interfacing daily with charge nurses and doctors in a working hospital. Sometimes it's a project executive. Rarely, it's the project manager. The key is that the PO role changes across phases because every day in construction is brand new—the building is physically taking shape. Felipe studied military leadership in Extreme Ownership and Team of Teams and found strong product owner culture—leaders who brought customer voice to cell-level teams against hierarchical norms. Great product owners speak in terms of what the customer wants, transforming how teams prioritize and align naturally.   Self-reflection Question: Who on your team currently embodies the voice of the customer, and how might you coach them to bring that perspective more explicitly to every team interaction? The Bad Product Owner: When Gut Decisions Override Value "Value is a beneficial transformation of materials, information, or a combination of both. Let's not do things that don't transform information or materials." - Felipe Engineer-Manriquez   Felipe shares a powerful anti-pattern: owners who make gut decisions based on past project trauma without checking if conditions are still true. On a $100 million project, an owner repeatedly introduces work that doesn't add value—reacting to bad things that happened on previous projects, even when those conditions no longer exist. The result? Teams waste time on activities that don't transform materials or information. Felipe teaches teams an industrial engineering definition of value: "a beneficial transformation of materials, information, or a combination of both." Status updates that don't change behavior are waste. Markings on metal decking that will be buried under 5 inches of concrete are waste. The fix? Make the backlog visible and ask: "Where should we zipper this in so it has the most impact on transforming materials or information?" For construction, prioritization always comes back to getting the right materials in place, one time, at the right time—not touching things twice.   Self-reflection Question: When stakeholders introduce work based on past experiences, how do you help them evaluate whether those conditions still apply to the current situation?   [The Scrum Master Toolbox Podcast Recommends]

Agile in Construction: Team Happiness as the True Measure of Scrum Master Success in Construction With Felipe Engineer-Manriquez Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "The teams that are having fun and are light-hearted, making jokes—these are high-performing teams almost 99% of the time. But the teams that are overly sarcastic or too quiet? They're burning out." - Felipe Engineer-Manriquez   Felipe offers a refreshingly human definition of success for Scrum Masters: team happiness. After years of traumatic experiences in construction—days when he pounded his steering wheel in frustration during his commute—Felipe developed what he calls being a "human thermometer." He can sense a team's emotional state within 5 minutes of being with them. His proxy for success is a simple Likert scale of 1-5: 5 is Nirvana (working at Google with massages), and 1 is wanting to jump out the window. Felipe emphasizes that most people in construction internalize stress and push it down, so you have to ask directly. When he asked an estimator this question, the man quietly admitted he was at a 2—ready to walk away. Without asking, Felipe would never have known. The key insight: schedule improvements happen as teams move closer to a 5. And the foundation of it all? Understanding. "People do not have an overt need to be loved," Felipe shares from his Scrum training. "They have an overt need to be understood." A successful Scrum Master meddles appropriately, runs toward problems, and focuses on understanding teammates before trying to implement change.   Self-reflection Question: If you asked each of your team members to rate their happiness from 1-5 today, what do you think they would say, and what would you learn that you don't currently know? Featured Retrospective Format for the Week: Start/Stop/Keep Felipe's favorite retrospective format is Start/Stop/Keep—but his approach to introducing it is what makes the difference. He connects it to something construction teams already know: the post-mortem. He explains the morbid origin of the term (surgeons standing around a dead patient discussing what went wrong) to emphasize the seriousness of learning. Then he reframes the retrospective as a recurring post-mortem—a "lessons learned" cycle. Start: What should we begin doing that will make things better? Stop: What should we no longer do that doesn't add value? Keep: What good things are we doing that we want to maintain? Felipe uses silent brainstorming so everyone has time to think, then makes responses visible on a whiteboard or digital display. The cadence scales with sprint length—45 minutes for a week, 2 hours for two weeks, half a day for a month. His current team committed to monthly retrospectives and pre-writes their Start/Stop/Keep items, making the facilitated session efficient and focused.   [The Scrum Master Toolbox Podcast Recommends]

When an AI agent makes a decision that costs your company millions in a lawsuit, who do you fire? Agility requires both the speed to adopt new technologies like AI agents, as well as the foresight to build the guardrails that prevent that speed from driving your brand off a cliff. Today, we're going to talk about the hidden crisis brewing behind the AI revolution: the accountability gap. As companies race to replace roles with autonomous AI agents, a critical question is being ignored: when an agent makes a biased, unethical, or simply wrong decision that harms a customer or an employee, who is actually responsible? This isn't a future problem; it's happening right now, and it poses a massive threat to brand trust, customer relationships, and legal standing. To help me discuss this topic, I'd like to welcome, Albert Castellana, Co-Founder & CEO at GenLayer. About Albert Castellana Albert Castellana on LinkedIn: https://www.linkedin.com/in/acastellana/ Resources GenLayer: https://www.genlayer.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: ⁠https://incogni.com/agile⁠  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Agile in Construction: The DOWNTIME Strategy—Eliminating Waste Before Adding Process With Felipe Engineer-Manriquez Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "My first rule is that I will do no harm. And if something goes wrong, I will take full responsibility with leadership. My neck is literally on the line." - Felipe Engineer-Manriquez   Felipe shares his change strategy for introducing Lean and Agile into construction projects, and it starts with an unexpected principle borrowed from Hippocrates: do no harm. He explicitly tells teams this promise, putting his neck on the line to build trust. But the real magic happens in what comes next: instead of adding new processes, Felipe first helps teams stop doing things. Using the DOWNTIME acronym (Defects, Overproduction, Waiting, Transportation, Inventory, Motion, Excess processing), he identifies wasteful activities that don't add value. In construction, 60-80% of every dollar doesn't add value from the customer's perspective—compared to manufacturing (above 50% value) or agriculture (90% value). Felipe's approach: eliminate waste first to create excess capacity, then introduce new processes. On a project that was 2 years behind schedule with lawyers already engaged, he spent just 5 minutes with the team defining a visible milestone goal on a whiteboard. Two weeks later, they met their schedule and improved by 4 days—the first time ever. The superintendent said, "Never in the entire time I've worked here have we ever met a schedule commitment." The secret? Free up capacity before adding anything new.   In this episode, we refer to the 8 wastes video by Orbus and WIP limits.   Self-reflection Question: Before introducing your next process improvement, what wasteful activity could you help your team stop doing to free up the capacity they need to embrace change?   [The Scrum Master Toolbox Podcast Recommends]

Agile in Construction: Over-Commitment and Silence—The Deadly Duo Destroying Your Teams With Felipe Engineer-Manriquez Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "I don't think people are bad. They don't self-destruct because they're bad. What I do see is people getting crushed in terribly bad systems." - Felipe Engineer-Manriquez   Felipe shares a powerful insight about team dysfunction: teams don't self-destruct because of bad people—they get crushed by broken systems. On a hospital construction project, he witnessed a dangerous pattern: over-commitment coupled with silence. People would commit to pouring concrete on Thursday when there wasn't even rebar in place—a physical impossibility. But psychological safety was so low that no one could say the emperor had no clothes. Felipe's approach? Ask obvious questions that break the pattern. "Don't you need this so you can do that?" This simple question, framed with verb-noun phrases, surfaces what cannot be spoken. He positions himself as "just a simple, dumb general contractor" who doesn't understand—creating safety for others to speak truth. The turning point comes when you slow down, make work visible, and allow people to say no. As Felipe puts it: "For real accountability, if people are not allowed to say no, then they actually can't make a real promise." Silence is not alignment, and saying yes in low-trust environments is actually hiding from accountability.   In this segment, we talk about psychological safety and systems thinking in team dynamics.   Self-reflection Question: When you see a team over-committing to impossible deadlines, what question could you ask that surfaces the truth without putting individuals at risk? Featured Book of the Week: The Goal by Eliyahu Goldratt Felipe chose The Goal by Eliyahu Goldratt as the most transformative book of his early lean career. He describes it as "the number one game changer"—a fictional story that teaches the Theory of Constraints in a way you can internalize. The famous "Herbie story" within the book illustrates how helping the slowest part of a process speeds up the entire system. Felipe emphasizes that Theory of Constraints is often skipped in Scrum training when classes run out of time, leaving many credentialed Scrum Masters without this essential knowledge. He uses these principles daily with the Last Planner System in construction—creating visual boards that look like Gantt charts (because construction loves schedules) but function like Scrum boards with days of the week instead of "to do, doing, done."   [The Scrum Master Toolbox Podcast Recommends]

Story Point Estimations are failing your Team! - Here We Go Again...Story Pointing wasn't a completely novel idea. It evolved out of the Delphi method — a research technique that helped drive consensus and forecasting built on collective wisdom. In 1950s, RAND Corporation began using it as a way to forecast the effect of technology on warfare.So, it wasn't just an idea dreamed up by someone in the Agile community randomly — no. It's actually based on a scientific approach. Something that's been applied and true in other disciplines for many, many years.And, when Scrum needed a prescriptive technique to help the Teams estimate and measure the amount of work the Team could consistently deliver Sprint after Sprint, this became a recommended approach.How to connect with AgileDad:- [website] ⁠https://www.agiledad.com/⁠- [instagram] ⁠https://www.instagram.com/agile_coach/⁠- [facebook] ⁠https://www.facebook.com/RealAgileDad/⁠- [Linkedin] ⁠https://www.linkedin.com/in/leehenson/

For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied not just to writing code, but to writing your entire go-to-market playbook? Agility requires that your go-to-market teams operate at the speed of insight, not at the speed of manual data entry and fragmented workflows. This means empowering them with tools that don't just provide data, but automate action based on strategic intent. Today, we're going to talk about the concept of an 'agentic' go-to-market platform, where AI doesn't just assist, but actively collaborates with sales and marketing teams to automate entire workflows, from strategy to execution. To help me discuss this topic, I'd like to welcome, Marcio Arnecke, Chief Marketing Officer at Apollo.io. About Marcio Arnecke As Apollo.io's Chief Marketing Officer, Marcio Arnecke brings a visionary approach to scaling high-growth B2B SaaS marketing in the AI-driven sales landscape. With over two decades of experience driving revenue acceleration across global markets, he has consistently transformed early-stage technology companies into market-defining brands. Hisexpertise in AI-powered go-to-market strategies uniquely positions him to accelerate Apollo's mission of empowering sales teams through intelligent data and automation. Previously, he played a pivotal role in scaling marketing functions at SaaS giants like Intercom and Zendesk, where he drove remarkable growth from $40M to $1.7B, culminating in a successful IPO that raised $100 million in 2014. Leveraging his comprehensive background in demand generation, product marketing, and strategic storytelling, Marcio is focused on positioning Apollo as the go-to AI sales platform for SMB and mid-market teams. His approach combines data-driven insights with targeted narrative strategies, translating Apollo's technological capabilities into practical business value. Drawing from his global experience across Silicon Valley and international markets, Marcio aims to expand Apollo's brand and demonstrate how AI can meaningfully improve sales engagement for growing businesses. Marcio holds advanced degrees from Stanford University's Graduate School of Business and Golden Gate University, complemented by a BS in Business Administration from Universidade Feevale in Brazil. Marcio Arnecke on LinkedIn: https://www.linkedin.com/in/marcioarnecke/ Resources Apollo.io: https://www.apollo.io Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Agile in Construction: Stop Teaching and Start Doing—The Secret to Agile Adoption in Construction With Felipe Engineer-Manriquez Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "I forgot a couple key things. Number one, they don't have the enthusiasm and love for these new ways of working like I do because they didn't understand the problem that they were in." - Felipe Engineer-Manriquez   Felipe shares a powerful failure story from his early days adopting Lean and Agile in construction. After discovering Jeff Sutherland's "Red Book" and experiencing incredible results using Scrum with his 4-year-old son on a weekend project, he was eager to bring these methods to his construction team. The problem? He immediately went into teaching mode. His boss Nate and the rest of the team wanted nothing to do with Scrum—they Googled it, saw it was "a software thing," and shut down completely. This is what Felipe now calls the "Not Invented Here Syndrome"—people resist ideas that don't originate from their domain. The breakthrough came when Felipe stopped teaching and started doing. He calls it the "ninja Scrum approach"—embodying the processes and tools without labeling them, making work visible, and delivering results.  When he managed $25 million worth of scopes using these methods silently, one project manager named Tom stopped him and said, "We've never come to a project where people held their promises." Within a year, even his resistant boss Nate acknowledged the transformation in a post-mortem review. The lesson: don't teach until people pull for the teaching.   In this episode, we refer to NoEstimates and Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland.   Self-reflection Question: When you introduce new practices to a team, do you wait until they pull for the teaching, or do you default to explaining before they've seen the value?   [The Scrum Master Toolbox Podcast Recommends]