Podcasts about Modern

A morning-to-bedtime blueprint for living more like your ancestors without a hyperbaric chamber, a hippie grocery bill, or a single scoop of overpriced supplement powder. Episode Summary In this final part of my 4-part “Ancestral Mismatch” series, I walk you through a complete sample day that ties together everything we've covered—hormesis, environment, and nutrition—into one practical, affordable routine. From throwing open your curtains at sunrise to donning a $20 red light headlamp at bedtime, I show you exactly how simple (and cheap) it is to align your modern life with your ancestral biology. No hyperbaric chambers, no organic coffee enemas, no umbilical cord stem cell infusions. Just the basics done right. For your convenience, here are parts 1–3 of this series on fighting the “ancestral mismatch” and the uphill battle against living in a toxic, modern, industrialized world: Are We Just Modern Zoo Animals? The Ancestral Mismatch (Part 1) Are We Just Modern Zoo Animals? The Ancestral Mismatch (Part 2) Are We Just Modern Zoo Animals? The Ancestral Mismatch (Part 3) Question of the Day

This week we talk about Anthropic, the Department of Defense, and OpenAI.We also discuss red lines, contracts, and lethal autonomous systems.Recommended Book: Empire of AI by Karen HaoTranscriptLethal autonomous weapons, often called lethal autonomous systems, autonomous weapons systems, or just ‘killer robots,' are military hardware that can operate independent of human control, searching for and engaging with targets based on their programming and thus not needing a human being to point it at things or pull the trigger.The specific nature and capabilities of these devices vary substantially from context to content, and even between scholars writing on the subject, but in general these are systems—be they aerial drones, heavy gun emplacements, some kind of mobile rocket launcher, or a human- or dog-shaped robot—that are capable of carrying out tasks and achieving goals without needing constant attention from a human operator.That's a stark contrast with drones that require either a human controlled or what's called a human-in-the-loop in order to make decisions. Some drones and other robots and weapons require full hands-on control, with a human steering them, pointing their weapons, and pulling the trigger, while others are semi-autonomous in that they can be told to patrol a given area and look for specific things, but then they reach out to a human-in-the-loop to make final decisions about whatever they want to do, including and especially weapon-related things; a human has to be the one to drop the bomb or fire the gun in most cases, today.Fully autonomous weapon systems, without a human in the loop, are far less common at this point, in part because it's difficult to create a system so capable that it doesn't require human intervention at times, but also because it's truly dangerous to create such a device.Modern artificial intelligence systems are incredibly powerful, but they still make mistakes, and just as an LLM-based chatbot might muddle its words or add extra fingers to a made-up person in an image it generates, or a step further, might fabricate research referenced in a paper it produces, an AI-controlled weapon system might see targets where there are no targets, or might flag a friendly, someone on its side, or a peaceful, noncombatant human, as a target. And if there's no human-in-the-loop to check the AI's understanding and correct it, that could mean a lot of non-targets being treated like targets, their lives ended by killer robots that gun them down or launch a missile at their home.On a larger scale, AI systems controlling arrays of weapons, or even entire militaries, becoming strategic commanders, could wipe out all human life by sparking a nuclear war.A recent study conducted at King's College London found that in simulated crises, across 21 scenarios, AI systems which thought they had control of nation-state-scale militaries opted for nuclear signaling, escalation, and tactical nuclear weapon use 95% of the time, never once across all simulations choosing to use one of the eight de-escalatory options that were made available to them.All of which suggests to the researchers behind this study that the norm, approaching the level of taboo, associated with nuclear weapons use globally since WWII, among humans at least, may not have carried over to these AI systems, and full-blown nuclear conflict may thus become more likely under AI-driven military conditions.What I'd like to talk about today is a recent confrontation between one AI company—Anthropic—and its client, the US Department of Defense, and the seeming implications of both this conflict, and what happened as a result.—In late-2024, the US Department of Defense—which by the way is still the official title, despite the President calling it the Department of War, since only Congress can change its name—the US DoD partnered with Anthropic to get a version of its Claude LLM-based AI model that could be used by the Pentagon.Anthropic worked with Palantir, which is a data-aggregation and surveillance company, basically, run by Peter Thiel and very favored by this administration, and Amazon Web Services, to make that Claude-for-the-US-military relationship happen, those interconnections allowing this version of the model to be used for classified missions.Anthropic received a $200 million contract with the Department of Defense in mid-2025, as did a slew of other US-based AI companies, including Google, xAI, and OpenAI. But while the Pentagon has been funding a bunch of US-based AI companies for this utility, only Claude was reportedly used during the early 2026 raid on Venezuela, during which now-former Venezuelan President Maduro was taken by US forces.Word on the street is that Claude is the only model that the Pentagon has found truly useful for these sorts of operations, though publicly they're saying that investments in all of these models have borne fruit, at least to some degree.So Anthropic's Claude model is being used for classified, military and intelligence purposes by the US government. Anthropic has been happy about this, by all accounts, because that's a fair bit of money, but also being used for these purposes by a government is a pretty big deal—if it's good enough for the US military, after all, many CEOs will see that as a strong indication that Claude is definitely good enough for their intended business purposes.On February 24 of 2026, though, the US Defense Secretary, Pete Hegseth, threatened to remove Anthropic from the DoD's stable of AI systems that they use unless the company allowed the DoD to use Claude for any and all legal purposes—unrestricted use of the model, basically.This threat came with a timeline—accede to these demands by February 27 or be cut from the DoD's supply chain—and the day before that deadline, the 26th, Anthropic's CEO released a statement indicating that the company would not get rid of its red lines that delineated what Claude could and could not be used for, and on the 27th, US President Trump ordered that all US agencies stop using Anthropic tools, and said that he would declare the company a supply chain risk, which would make it illegal for any company doing business with the US government at any level and in any fashion to use Anthropic products or services—a label that's rarely used, and which was previously used by the Trump administration against Chinese tech giant Huawei on the basis that the company might insert spy equipment in communications hardware installed across the US if they were allowed to continue operating in the country.Those red lines that Anthropic's CEO said he wouldn't get rid of, not even for a client as big and important as the US government, and not even in the face of threats by Hegseth, including that he might invoke the Defense Production Act, which would allow him to force the company to allow the Pentagon to use Claude however they like, or Trumps threat that the company be blacklisted from not just the government, but from working with a significant chunk of Fortune 500 companies, those red lines include not allowing Claude to be used for controlling autonomous weapon systems, killer robots, basically, and not allowing Claude to be used for surveilling US citizens.The Pentagon signed a contract with Anthropic in which they agreed to these terms, but Hegseth's new demand was that Anthropic sign a new version of the contract in which they allow the US government to use Claude and their other offerings for ‘all legal purposes,' which apparently includes, at least in some cases and contexts, killer robots and mass surveillance.So the Pentagon tried to strong-arm a US-based AI company into allowing them to use their product for purposes the company doesn't consider to be moral, and that led to this situation in which Anthropic is now being phased out from US government use—it'll apparently take about 6 months to do this, and some analysts speculate that timeline is meant to serve as a period in which further negotiation can occur—but either way, it's being phased out and it may even have trouble getting major clients in the future as a result of being blackballed.As all this was happening, OpenAI stepped in and offered its products and services to fill the void left by Anthropic in the US government.OpenAI's CEO has been cozying up to Trump a lot since he regained office, and has positioned the company as a major US asset, too big to fail because then China will win the AI race, basically, so this makes sense. Its CEO released several statements and press releases in the wake of this further cozying, saying that they believe the same things Anthropic does, and that they're not giving up any credibility for doing this because they have the same red lines, no killer robots, no mass surveillance of US citizens.But this is generally assumed to be bunk, because why would the Pentagon agree to the same terms all over again, and with a company that provides, for their purposes and right now, anyway, inferior services instead of the one they just chased out and blackballed, and which was helping them do purposeful, effective things, like kidnapping a foreign leader from a secure facility, today?Instead, what it sounds like is OpenAI is trying to have its cake and eat it too, saying publicly that they don't want their offerings used to control autonomous weapons systems or mass surveil Americans, but instead of writing that into the contract, they've got some basic guardrails baked into their systems, and they are assuming those guardrails will keep any funny business from happening. So it's a sort of gentleman's agreement with their clients that OpenAI products won't be used for mass surveillance or killer robots, rather than something legally binding, as was the case with Anthropic.The response to all this within the tech world has been illustrative of what we might expect in the coming years. Many people, including folks working on these technologies, are halting their use of OpenAI tech in protest, and in some (at this point at least) fewer cases, people are quitting their OpenAI jobs, because they are strongly opposed to these use-cases and would prefer to support a company that takes a strong stand on these sorts of moral issues.Some analysts also wonder if this will ensure the Pentagon only ever has access to inferior AI models because they intentionally threatened and disempowered a key AI industry CEO in public, saying that they had final say over how these tools are used, and many such CEOs are both unaccustomed to such stripping down, but are also doing the work they're doing for ideological reasons—they have beliefs about what the future, as enabled by AI technologies, will look like, and they believe they will play a vital role in making that future happen.The idea, then, is why would they want to work with the Pentagon, or the US government more broadly, if that means no longer being in charge of the destiny of these tools they're putting so much time, effort, and resources into building? Why would they take on a client, even a big, important one, if that means no longer having any grain of control over the future of the world as shaped by the systems they're building?We'll know a bit more about how all this plays out within the next handful of months, as this could serve as a moral differentiator between otherwise near-match products in the AI category, allowing companies like Anthropic to compete, both in terms of clients and in terms of employees, with the likes of OpenAI and xAI by saying, look, we don't want killer robots or mass surveillance and we gave up a LOT, put our money where our mouths are, in support of that moral stance.That could prove to be a serious feather in their cap, despite the initial cost, though it could also be that the pressure the US government is willing and able to apply to them instead serves as a warning to others, and the likes of OpenAI and Google and so on just get better at speaking out of both sides of their mouths on this issue, creating sneakier contracts that allow them to say the same on paper, seeming to take the same moral stance Anthropic did, while behind closed doors allowing their clients to do basically whatever they want with their products, including using them to control killer robots and to mass surveil US citizens.Show Noteshttps://www.kcl.ac.uk/news/artificial-intelligence-under-nuclear-pressure-first-large-scale-kings-study-reveals-how-ai-models-reason-and-escalate-under-crisishttps://www.axios.com/2026/02/26/ai-nuclear-weapons-war-pentagon-scenarioshttps://www.nytimes.com/2026/02/27/technology/openai-agreement-pentagon-ai.htmlhttps://en.wikipedia.org/wiki/Lethal_autonomous_weaponhttps://www.theverge.com/ai-artificial-intelligence/885963/anthropic-dod-pentagon-tech-workers-ai-labs-reacthttps://www.theverge.com/ai-artificial-intelligence/886816/openai-reached-a-new-agreement-with-the-pentagonhttps://arstechnica.com/tech-policy/2026/02/trump-moves-to-ban-anthropic-from-the-us-government/https://apnews.com/article/anthropic-pentagon-ai-dario-amodei-hegseth-0c464a054359b9fdc80cf18b0d4f690chttps://www.wsj.com/tech/ai/whats-really-at-stake-in-the-fight-between-anthropic-and-the-pentagon-d450c1a1https://openai.com/index/our-agreement-with-the-department-of-war/https://www.kcl.ac.uk/news/artificial-intelligence-under-nuclear-pressure-first-large-scale-kings-study-reveals-how-ai-models-reason-and-escalate-under-crisishttps://www.axios.com/2026/02/26/ai-nuclear-weapons-war-pentagon-scenarios This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit letsknowthings.substack.com/subscribe

In this shorter episode of The Noise of Life Podcast, Steve Hodgson and Jason Seeman explore a relationship challenge many modern couples experience but rarely articulate - emotional disconnection in marriage and long-term partnerships.We unpack the “quiet drift” that happens not because love disappears, but because connection stops being intentional. Modern life pulls couples into parenting responsibilities, work pressure, digital distraction, and endless logistics. Families eat in separate rooms. Partners scroll on their phones in bed. Communication becomes transactional rather than relational. And slowly, emotional intimacy in relationships begins to fade.Jason shares practical relationship tools to restore connection, including structured check-ins that prioritise emotional safety, active listening, and presence. Not fixing. Not defending. Not problem-solving. Just listening with intention. We discuss why healthy communication in marriage is a skill, not a personality trait - and why many couples were never taught how to regulate emotion during conflict.This episode also addresses intimacy in relationships, reframing physical closeness not as obligation or performance, but as a pathway back to emotional union and connection. We explore how unresolved stress, cognitive load imbalance, and unspoken resentment impact both emotional and physical intimacy.Importantly, this conversation reframes conflict in relationships as normal and necessary for growth. The true danger isn't disagreement — it's emotional withdrawal, avoidance, and silent tension becoming the environment children grow up observing.If you feel like you and your partner are on the same team but no longer deeply connected, this episode offers practical relationship advice, emotional awareness strategies, and grounded tools to help rebuild intimacy, strengthen communication, and restore partnership alignment.Because connection doesn't disappear overnight. It drifts quietly — until someone becomes intentional again.Inside this podcast:Why connection must be intentional in modern relationshipsHow daily logistics quietly replace emotional intimacyThe power of structured check ins for couplesWhy intimacy deepens emotional connectionWhy conflict is normal but disconnection is dangerousConnect with Jason:Linktree  → https://bio.site/raisingfathers Website → https://www.raising-fathers.com/Connect with Steve:Instagram → https://bit.ly/3KARQhR LinkedIn  → https://bit.ly/48sw8Vj Episode Highlights00:00:00 - Every relationship is unique and tools must fit context00:01:30 - Creating space for real human connection00:02:30 - Families drifting into separate worlds00:03:10 - The power of structured check ins00:04:00 - Listening without fixing or defending00:05:00 - Logistics versus emotional intimacy00:06:00 - Feeling like a team again00:07:00 - Why intimacy changes the emotional atmosphere00:10:00 - Conflict as a feature, not a flaw00:11:00 - Avoidant attachment and retreating from feedback00:12:00 - Self compassion as the foundation of repair00:13:00 - Children absorbing the emotional tone of parents00:13:50 - Repairing faster and breaking cyclesABOUT THE PODCAST SHOWThe Noise of Life is a podcast that shares real stories, raw truths, and remarkable growth. Hosted by Steve Hodgson a coach, facilitator, speaker, and Mental Health First Aid Instructor. This podcast dives deep into the “noise” we all face, the distractions, doubts and challenges that can pull us away from who we truly are.

The difference between right and wrong and how to live a good life has been a matter of debate for millennia. In the ancient world, different schools of philosophers subscribed to different theories - but were these discussions something that Jesus would have been aware of? Today, Dr. Bart Ehrman joins me to discuss ethics in Jesus' time.

Retirement Expert Walter Young, Explains How Modern Retirement Is Dead as We Know It and How Using this Unexpected Asset with Actuarial Science Can Fix It.Watch the Video on Youtube for Visuals - https://youtu.be/5iyIPs4VI0wConnect with Walter Young: Walter@thefifthoption.comWant a Whole Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarityWant Us To Review Your Permanent Life Insurance Policy? Click Here: https://bttr.ly/yt-policy-reviewWant More Free Whole Life Insurance Resources & Education? Go Here: https://bttr.ly/yt-bw-vaultLearn More About BetterWealth: https://betterwealth.comTimestamps:0:00 Introduction: The Fear of Running Out of Money 1:05 Walter Young, Author of The Fifth Option 2:36 Getting to Retirement vs. Getting Through Retirement 4:48 Accumulation vs. Distribution 5:39 Retirement Income Planning Is Hard 6:17 Cash Flow Focus and Financial Freedom 7:22 A History of Retirement 8:15 Three-Legged Stool of Retirement 9:22 Longevity Magnifies Risk 11:20 Scarcity Mindset 12:33 Personal Finance vs. Corporate Finance 14:11 Desert Island Dilemma 17:22 Sequence of Return Risk and Averages 20:35 The 4% Rule 23:15 Four Frustrating Options 24:43 The Fifth Option Strategies 25:29 Beat the Bear Approach 27:16 Bucketing Strategy 28:59 Pension 2.0 32:44 Disclaimers Before Diving into the Math 35:31 Income Efficiency Test 36:58 What Is Actuarial Science? 39:38 Scenario 1: A 25-Year-Old with Traditional Planning 43:36 The Fifth Option Applied: Beat the Bear Approach 46:30 Net Worth vs. Cash Flow 49:12 The Fifth Option Applied: Pension 2.0 53:30 Pension Max Conversation 57:35 Traditional Balance vs Portfolio Balance 1:00:39 Age 35 with Traditional Planning 1:06:03 4 years in Cash Value 1:10:10 Comparison 1:11:43 Age 45 Planning 1:18:32 How much money do I need to get that $133,000 at 8%? 1:24:00 Tax-Free Cash Flow 1:24:50 Age 55 Planning 1:31:17 Where does actuarial science not help somebody? 1:33:20 Final ThoughtsDISCLAIMER: https://bttr.ly/aapolicy*This video is for entertainment purposes only and is not financial or legal advice. Financial Advice Disclaimer: All content on this channel is for education, discussion, and illustrative purposes only and should not be construed as professional financial advice or recommendation. Should you need such advice, consult a licensed financial or tax advisor. No guarantee is given regarding the accuracy of the information on this channel. Neither host nor guests can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

Join us this month for a chat with the American Farriers Association about how they are working to professionalize the trade. We also introduce the newest support for horses and owners in need: Farrier Direct. Our legislative and regulatory update reviews agritourism and how it can benefit the industry. Listen in...HORSES IN THE MORNING Episode 3896 –Show Notes and Links:Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse CouncilGuest: Martha Jones with American Farriers AssociationGuest: Travis Burns MSc, CJF, TE, EE, FWCFLinks: Farrier Direct Safety Net - American Farrier's AssociationSponsors: SmartEquineSubscribe to the American Horse Council Podcast - Search American Horse Council Podcast on your podcast player.Follow Horses In The Morning on FacebookFollow the American Horse Council on Facebook, Instagram and X (formerly Twitter)Time Stamps:01:24 - Why hoof care matters05:20 - Meet Martha & Travis08:49 - Farrier certification & standards13:35 - Modern materials & research16:00 - Tech: X‑rays & radiography19:38 - Vet–farrier teamwork29:29 - Cost, care delays, hardship32:37 - Launch of Farrier Direct37:17 - Agritourism

Today, I'm joined by the innovative Dr. Cynthia Keller, a pediatrician whose passion for integrative and functional medicine has reshaped how we understand post-COVID health challenges. Dr. Keller opens up about her journey from conventional medicine to designing unique solutions for children and families, revealing how her care, presence, and determination to "solve the unsolvable" led to breakthroughs in treating mood changes, weight gain, and energy loss after COVID. Special Offer: If you go to  alchemicmedicinals.com and use code NatRocks at checkout, you'll get a whopping 50% off of the Tryptophan Re-Genesis™ Powder while supplies last! (Capsules not included). Episode Timestamps: Introduction and host's mission ... 00:00:00 From standard care to integrative pediatrics ... 00:05:05 Patterns in pediatric development and disease ... 00:09:19 Gut health, emotional factors, and parenting ... 00:10:44 Clinic model and multidisciplinary care ... 00:15:04 Post-COVID nutrient depletion: clinical discoveries ... 00:18:03 Key depleted cofactors and rapid recovery ... 00:19:31 COVID's ongoing impact on gut and microbiome ... 00:24:39 Grassroots collaboration and evolving strategies ... 00:26:28 Clinical patterns: mood, weight, thirst ... 00:36:02 Family-wide interventions and quick results ... 00:46:24 Symptoms-based approach, minimal testing ... 00:52:07 Supplementation protocol and cautions ... 00:57:14 Product development and access ... 01:08:22 Infant microbiome and generational shifts ... 01:10:28 Pediatricians: importance of listening and presence ... 01:20:09 Love and connection in clinical care ... 01:21:01 Modern dysregulation: loss of boredom ... 01:22:28   Our Amazing Sponsors: Ozlo - use smart sound engineering and sleep detection to help you stay in deeper, more stable sleep all night. Create your ideal sleep environment anywhere: go to ozlosleep.com/nat and use code NAT to get $75 off.   Youth Daily by Young Goose — An all-in-one moisturizer powered by NAD+ nano precursors to boost elasticity, smooth wrinkles, and keep your skin looking fresh, dewy, and full of life; grab yours at younggoose.com and use code Nat10 for first orders or this link and code 5NAT for returning customers.   Mitopure Longevity Gummies by Timeline — Clinically backed Urolithin A supports mitochondrial health to boost energy, recovery, and healthy aging, all in an easy daily gummy instead of another pill; go to timeline.com/nat20 for 20% off Mitopure Gummies.   Nat's Links:  YouTube Channel Join My Membership Community Sign up for My Newsletter  Instagram  Dr. Bill Lawrence Episode

The duo analyzes Persia's historical resilience, noting that even Rome struggled to subdue the empire and eventually had to treat it as an equal. They argue Americans lack "cultural sensibility," viewing Iran through modern clichés rather than recognizing its history of surviving imperialism. A thought experiment explores the potential for internal collapse, suggesting that both the US and Iran risk fracturing into independent, warlord-led "statelets" if central authority fails.1700 AENEAS

Sleep apnea, fatigue, anxiety, cravings, and chronic illness might share a root cause most people ignore: sunlight and vitamin D. Dr. Joel Gould breaks down the “modern epidemic,” how D3/K2 and the environment affect your airway, gut, and mitochondria—and what you can actually do about it.Follow:

FACE FOUNDRIÉ was born from a deeply personal need and built with a sharp entrepreneurial lens. After founding and scaling PRIMP to eight locations and styling nearly a million women, Michele Henry saw firsthand how underserved women felt when it came to accessible, effective skincare. Following the birth of her third child, she experienced hormonal shifts and skin changes that the market simply wasn't addressing—so she created the solution. Designed from day one as a franchise model, FACE FOUNDRIÉ empowers other entrepreneurs to build scalable, community-driven aesthetics businesses with proven systems and brand power behind them. Under Michele's leadership, the company has become one of the fastest-growing private companies in the Midwest, ranking #35 on the Inc. list. Michele's impact has earned her recognition as an EY Entrepreneur of the Year, a Forbes-profiled founder, and a Minnesota 40 Under 40 honoree. With a proprietary product line and curated partnerships, FACE FOUNDRIÉ delivers results-driven services in a modern, approachable environment—bridging the gap between luxury aesthetics and everyday accessibility. In this episode, Michele also discusses: Transitioning from fashion to skincare Franchise marketing secrets: brand cohesion and local market dominance Designing fully customizable facials tailored to individual skin goals The no-downtime facial clients can't stop booking The most requested add-ons, including dermaplaning Building a seamless brand experience from retail roots to skincare studios Why successful founders pivot fast–and don't dwell on missteps Strategic nationwide expansion and scaling with intention We hope you enjoy this episode and gain valuable insights into Michele's journey and the growth of Face Foundrie. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Face Foundrie at www.facefoundrie.com and on Instagram at @facefoundrie Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Watch every episode ad-free & uncensored on Patreon: https://patreon.com/dannyjones Sam Tripoli is a stand-up comedian and host of the Tin Foil Hat podcast that explores conspiracies, shadow agendas, and alternative theories with humor and intensity. He also co-hosts Cash Daddies, Broken Simulation & World War Debate. SPONSORS https://www.twc.health/danny - Use code DANNY for $30 Off + FREE Shipping. https://shopmando.com - Use code DANNY for 20% off. https://stopboxusa.com/danny - Use code DANNY for 10% off StopBox today. https://hexclad.com/dannyjones - Get 10% off your forever cook wear today. https://whiterabbitenergy.com/?ref=DJP - Use code DJP for 20% off EPISODE LINKS @TinFoilHatOfficial https://x.com/samtripoli https://www.instagram.com/samtripoli https://samtripoli.com FOLLOW DANNY JONES https://www.instagram.com/dannyjones https://twitter.com/jonesdanny OUTLINE 00:00 - There's only 4 conspiracies left 02:54 - Greater Israel Project 05:19 - Games being played with the Epstein files 08:31 - Operation Trust 10:44 - Epstein's bank statements 13:39 - 98% of Epstein files still unreleased 16:45 - Best possible proof Trump is innocent in Epstein scandal 20:26 - Our entire culture is manufactured by intelligence 24:13 - Hyatt Hotels CEO in the Epstein files 26:47 - Why they picked Epstein 30:53 - The Epstein & Hitler connection 35:49 - FaceBook started as a Pentagon program 38:37 - Apollo Global + NBA + LifeTouch = Epstein 41:42 - The Bad Bunny halftime show 45:05 - 4 pillars of a functioning society 48:46 - The reason behind 73 MILLION annual abortions 51:39 - Baal worship through history 58:45 - Israel's population problem 01:00:12 - The "protected classes" theory 01:03:15 - The divide within the Jewish population 01:09:44 - Ghislaine Maxwell's prison body double 01:13:00 - The British Empire is behind everything 01:15:04 - Secret plan to destroy the Constitution 01:19:39 - The movements Peter Thiel is quietly funding 01:20:29 - Clavicular & looksmaxxing 01:25:42 - Child sacrifice in ancient Judaism 01:29:31 - How Dane Cook changed comedy 01:35:30 - Why comedians started podcasting 01:38:28 - The tombstone algorithms 01:39:28 - How democrats are funding their election campaigns 01:42:24 - Sam's dirty comedy 01:45:07 - The poopy pants family 01:47:40 - The French & Russians' role in the Civil War 01:50:27 - Flying ships in the Civil War 01:52:42 - Modern events foretold in the Bible 01:54:19 - Sam's theory behind Jesus & religion 01:56:42 - Epstein's interest in parapsychology 02:01:36 - Worshipping the God of Crap 02:03:11 - The origins of NASA 02:07:04 - Germany lost WW2 - not the Nazis 02:08:49 - Operation Highjump 02:09:16 - The deal "aliens" made with the U.S. Government 02:15:56 - Nuclear weapons may have been a psyop 02:20:06 - Why Pam Bondi won't released all the Epstein files 02:27:09 - The man who predicted 9/11 02:31:13 - The Challenger crew secretly survived 02:36:49 - The psyop behind alien contact 02:39:34 - The FBI's cult coverup 02:47:06 - How Charlie Kirk's death changed everything Learn more about your ad choices. Visit podcastchoices.com/adchoices

Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ The Shift from Attention to Trust In this compelling episode, Ashleigh Vogstad, CEO of Transcends, joins Vince Menzione to discuss the tectonic shifts occurring in the global partner ecosystem. Ashleigh shares her firsthand experiences studying AI at Oxford, the rise of the “Trust Economy,” and the controversial Amazon vs. Perplexity lawsuit. They dive deep into the practicalities of becoming a “Frontier Firm,” the importance of building proprietary AI agents, and the ways Gen Z and AI-driven marketplaces are revolutionizing the buyer journey. Whether you are looking to win Microsoft Partner of the Year or navigate the demise of traditional SaaS, this conversation provides a strategic roadmap for leading through the AI revolution. Key Takeaways The economy is shifting from a focus on human attention to a foundation of verified trust. Future commerce will involve “selling to machines” as AI agents begin making purchasing decisions on behalf of humans. Microsoft is prioritizing “Frontier Firms” that integrate AI into every customer interaction and internal process. Gen Z buyers are prioritizing product value and “dupes” over traditional brand names, with 75% of buyers expected to be Gen Z by 2030. To win Partner of the Year, organizations must publicly celebrate “better together” stories with validated customer wins. Modern leaders should transition from a “growth mindset” to a “frontier mindset” to keep pace with rapid technological change. https://youtu.be/xJmd43NvfnI If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Trust Economy, Selling to Machines, Amazon vs Perplexity Lawsuit, Frontier Firm, AI Agents, Copilot Studio, Anthropic Claude, Microsoft Partner of the Year, B2B Marketplaces, Gen Z Buyer Behavior, Digital Freedom, AI Therapy, Ray Kurzweil Singularity, Substack Growth, Co-selling Partnerships, MCI Funding, Azure Accelerate, Agentic AI, Transcending Tech, Ashleigh Vogstad. Transcript Asleigh Vogstad Audio Podcast [00:00:00] Ashleigh Vogstad: The attention economy is about selling to human beings. Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines. [00:00:19] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Today I’m joined by Ashley Waad. The CEO of transcends for this compelling discussion. Ash, welcome back to the podcasts. [00:00:34] Ashleigh Vogstad: It’s so good to be here, Vince. Thank you. Uh, [00:00:37] Vince Menzione: so well, we’re back in Boca again and we were just here yesterday for the Ultimate Partner Executive Winter Retreat in person. [00:00:44] Vince Menzione: What a great event we had together. [00:00:46] Ashleigh Vogstad: It was phenomenal. Thank you so much for having us there and on stage and, and genuinely the community is like a family, so seeing so many familiar faces and spending some quality time was just great. [00:00:57] Vince Menzione: It has really, truly become like family. It really, I’m, I’m, I’m having so much fun with this and getting to watch. [00:01:04] Vince Menzione: Not just our business grow and our community grow, but to see all of our friends and, uh, organizations like Transcends that have been with us since the beginning, since the very first ultimate partner acting even before the first ultimate partner. And, uh. We were just talking about. I’d love to catch up with what you’ve been doing. [00:01:22] Vince Menzione: Like you just came, you’ve been on a whirlwind. I mean, you’re always, every time like it’s, where’s Ash? She’s, uh, she’s on a plane again, or she’s on, she’s on the slopes. But tell us where you were just this week. [00:01:34] Ashleigh Vogstad: Yeah. The week started in a snowstorm, actually transporting myself from Whistler. I didn’t know if I would make it to the airport, but then down to Silicon Valley and [00:01:45] Vince Menzione: Nice. [00:01:46] Ashleigh Vogstad: Wow, that place is just inspiring and eyeopening. I mean, seeing the Nvidia campus, a MD, it’s really just other worldly and it had me reflecting on, it’s [00:02:00] Vince Menzione: not Whistler. Yeah, it’s [00:02:02] Ashleigh Vogstad: definitely not Whistler. Definitely not Whistler [00:02:05] Vince Menzione: about, [00:02:06] Ashleigh Vogstad: um, yeah, it just had me reflecting on being down there. I used to spend a lot of time in the Valley around 2017 and. [00:02:13] Ashleigh Vogstad: In this theme of AI and kind of what’s really coming, I was, I was thinking about, I had met this woman, Julia Moss Bridge, who’s a neuroscientist studying ai. She had a project called Loving Ai, and I was down there when they had borrowed Sophia, this humanoid robot from S and Robotics. [00:02:32] Vince Menzione: Oh yes. Yes. [00:02:33] Ashleigh Vogstad: Really interesting. [00:02:34] Ashleigh Vogstad: Sophia’s actually a citizen of Saudi. Mm-hmm. First, first robot to actually be made citizen of a country. So they had Sophia set up and the part that was just mind boggling at the time was that Sophia was hosting in real life therapy sessions with actual human beings sitting across the table. And what really struck me as. [00:02:59] Ashleigh Vogstad: Kind of just, you know, that was only eight, nine years ago. And that was esoteric. Wacky and [00:03:05] Vince Menzione: eerie. [00:03:05] Ashleigh Vogstad: Weird. [00:03:05] Vince Menzione: Eerie at the time. [00:03:06] Ashleigh Vogstad: Incredibly eerie. Yeah. I mean, a, a human getting, uh, you know, therapy sessions from a robot sitting across the table. Yeah. And it just had me thinking how far we’ve come today. In 2025, Harvard Business Review said that therapy is actually the number one use case for ai. [00:03:26] Vince Menzione: I’ve heard that. That is striking. I go back to COVID. We were having this conversation last night at at the dinner for the Ultimate Partner event, and I think that COVID allowed us to transcend, [00:03:42] Ashleigh Vogstad: mm-hmm. [00:03:42] Vince Menzione: No pun intended there, but actually accelerate where we are today, that the acceptance of AI and the acceleration, or the ability to accept change so quickly. [00:03:56] Vince Menzione: Started with COVID because we were so, so we were forced on whatever it was, March 10th I think, here in the United States to shut down everything and move to this remote life. [00:04:08] Ashleigh Vogstad: Mm-hmm. [00:04:09] Vince Menzione: And I think we’ve been shocked by that. I think our systems have all been shocked by that. And then here comes chat GBT in November of 2022 and we’re like. [00:04:20] Vince Menzione: Shocked in some respects, but like really everyone has embraced it in such a strong way, and now we’re getting. It’s almost daily update. You know, we’re gonna talk, I know we’re gonna talk about Anthropic and some of the things that’s been happening just in this last month that are striking and changing that have a lot of organizations trying to navigate, which is what, you know, you, you help organizations do. [00:04:43] Vince Menzione: But it feels like this is happening so fast and will continue to happen so fast. And as I said yesterday, I don’t know what this world’s gonna look like by 2030. [00:04:53] Ashleigh Vogstad: You know, and I think the thing is, is that nobody knows what the world is gonna look like in 2030. I’ve been reading Ray Kurz Well’s, the Singularity is nearer, so the original book, the Singularity is near and he’s known to be a very accurate predictionist on the future. [00:05:11] Ashleigh Vogstad: Yeah. But even with someone like that, you know, there, there nobody really knows what the world is gonna look like. And when you talk about COVID. At transcends, we have a value of digital freedom. So I founded the business in 2018, which was pre COVID. I as a fully remote organization, and at the time that was, you know, more groundbreaking, but then very quickly with CI that, that became the so-called new normal. [00:05:37] Ashleigh Vogstad: But we’re always thinking about. You know, remote first doesn’t mean remote only, and I think in this tide of what you’ve talked about, technological change being more acceptable and the pace of change. One of the interesting things that we see as a go-to-market agency is that in-person events are increasing. [00:05:56] Vince Menzione: Yes. [00:05:57] Ashleigh Vogstad: People want and crave the face-to-face. Just like with the ultimate partner series. [00:06:02] Vince Menzione: I felt it. So it was striking yesterday. It, it seems like it’s, again, this was event number nine for us, but to see the, um, uh, receptiveness isn’t the right term, but it was this, uh, people, the, the embracing. Of seeing each other and hugging each other and being in the same room with each other. [00:06:22] Vince Menzione: And even people that didn’t know each other, like by the, the, as the day evolved, this, uh, connection that they all seemed to have with one another during the sessions and participating, everyone actively participated in the sessions. And, um, I said this in the beginning, we’re not a Slack channel and we’re not like some post on LinkedIn. [00:06:43] Vince Menzione: Uh, we’re there, there’s no playbook that’s set today around partnerships or even go to markets and marketing that we could espouse and say, this is the playbook for the next year. Right. It’s, it’s changing so rapidly. [00:06:55] Ashleigh Vogstad: So rapidly, [00:06:57] Vince Menzione: and you’ve embraced it. And I, and what we’re gonna talk about right now, I mean, I, I, you know, you’ve embraced AI in such a strong way. [00:07:04] Vince Menzione: Um, personally and with your business, I want to, I wanna dive in here a little bit. First of all, a couple things For those of those who are listening who don’t know you, I think maybe just a moment about transcends and your role, and then I wanna dive in on how you’re thinking about ai because I know you’re doing some things personally. [00:07:22] Vince Menzione: I want you to share that with, with our listeners and viewers today. [00:07:25] Ashleigh Vogstad: Yeah, great. And I just wanna comment that it was a cool moment yesterday being up on stage with yourself and Mark Monday from ServiceNow and having the audience so engaged and active and Nina Harding from Microsoft stepping up and entering the conversation. [00:07:40] Vince Menzione: So cool. [00:07:41] Ashleigh Vogstad: It just made for such a collaborative experience, which was a cool moment, but yeah. Um, so. I founded this business, transcends a go-to-market agency after being at Microsoft myself. And really our differentiation is deep strategic partnerships with hyperscalers, whether that’s AWS, Google, Microsoft, and you know, that. [00:08:03] Ashleigh Vogstad: It comes with a challenge to be on the leading edge of technology. [00:08:08] Vince Menzione: Yes, [00:08:09] Ashleigh Vogstad: it, it’s really an imperative for our business and we are an AI first firm. Microsoft talks a lot about Frontier Firm, and I’ll take a, a different kind of angle on it. You know, when I think about Frontier. I now think about it as instead of the growth mindset, I now think about a frontier mindset. [00:08:28] Vince Menzione: Frontier mindset. You have to change my principles. [00:08:32] Ashleigh Vogstad: You know, maybe, like you said, the world is changing so rapidly. Yeah, it’s [00:08:36] Vince Menzione: changing rapidly. [00:08:36] Ashleigh Vogstad: And what a frontier mindset means is that as we’re approaching work for our clients, we are thinking about AI innovation in every single customer. Interaction, customer innovation. [00:08:49] Ashleigh Vogstad: So today we’re building AI agents into much of the work that we’re delivering for clients. And as a business owner and leader, I’ve been challenged to also think critically around how I’m choosing to run the company. And right now we’re going through a huge overhaul of where we have data sitting in silos and different applications. [00:09:09] Ashleigh Vogstad: Yep. And getting that into one place with one view so we can start layering on more insight. AI innovation. [00:09:17] Vince Menzione: Yeah. And data’s such an critical part, part of this, as we, we talked about yesterday. But you know, even the, what you said, which is, would, would’ve been striking a year ago to say, we’re an AI first, uh, agency isn’t as striking anymore. [00:09:32] Vince Menzione: Uh, we heard Nina when we were having this conversation on stage yesterday, say that it’s an imperative at Microsoft that the agencies that they choose to work with, the third party vendors that they work with have to be an AI first organization. I have to be a frontier firm, and so I’m a, I am sensitive to the word frontier firm. [00:09:53] Vince Menzione: I understand why Microsoft uses it and I understand the value of what we used to call, you know, customer zero or back in the day we used to say eating your own dog food, but essentially being an organization that has leaned in, in a way, and with ai. Even more so, so important to do it. So tell us, I know you’ve done some things personally as well, but tell, tell us what you’ve done with the organization. [00:10:18] Vince Menzione: Uh, you talked about data and making data available and having, having a true data state as opposed to silos of data, but then you also made some personal investments and sacrifices. I would say. [00:10:30] Ashleigh Vogstad: Yeah. [00:10:30] Vince Menzione: Yeah. In terms of what you’re doing around ai, [00:10:32] Ashleigh Vogstad: so I mean, let’s start on the personal side. I’m the CEO of my organization, and you can read in books or news articles that it is critical for AI transformation to start at the C-suite and specifically in the CEO seat. [00:10:46] Vince Menzione: Yes. [00:10:46] Ashleigh Vogstad: And that really. Landed for me and so I’m personally leading in About two weeks ago, I built an agent, just end-to-end on my own, got into copilot studio. Wow. Got comfortable with the interface. You know, I was clunky moving around in there at first, chose my model. You know, I went with one of the anthropic Claude models for this particular project and built up an agent that can deliver executive communications like. [00:11:14] Ashleigh Vogstad: Thought leadership blogs, uh, LinkedIn posts, but in a particular human being’s voice by ingesting things like their social profiles, their SharePoint sites, where they live and work. And it has been so surprising doing an ab test between just what a chat GBT or a copilot could produce. [00:11:32] Yeah. [00:11:33] Ashleigh Vogstad: In comparison with the authenticity of the voice coming from the agent. [00:11:37] Ashleigh Vogstad: Uh, it was just a really cool experience to roll up the sleeves and get in there. But also I think the, the investment that you’re referring to is, I made a big decision to return to school and uh, got accepted to go to Oxford. [00:11:52] Vince Menzione: Wow. [00:11:52] Ashleigh Vogstad: And I’m studying artificial intelligence there. [00:11:54] Vince Menzione: That is incredible. That is incredible. [00:11:57] Vince Menzione: Oxford, uh, we’ve heard of that school before here in the United States. [00:12:03] Ashleigh Vogstad: You know, it’s been a really great experience. It’s in person, so I’m traveling there about every 60 to 90 days and living on campus. I mean, really, Oxford isn’t. Formally a campus, it’s sort of a, a city and a university all, all ruled into one and the experience has been really powerful. [00:12:21] Ashleigh Vogstad: Yes. One of the things I wanted to get outta the program was a more global perspective, and it’s been fascinating to me that about half the faculty so far, or or professors, guest lecturers that have been coming into the program have been from China or very direct experience working in the Chinese market. [00:12:38] Vince Menzione: That is fascinating. [00:12:39] Ashleigh Vogstad: It’s been a completely different view. Or for example, you know, really digging into some of the legal cases that are driving precedence for how AI is interacting with corporations. [00:12:51] Vince Menzione: Mm. [00:12:51] Ashleigh Vogstad: One of the big ones for me has been looking at Amazon versus p perplexity. This is still a live case that’s happening right now. [00:12:58] Ashleigh Vogstad: And you know, I think it was Forbes magazine that the headline was the End of Commerce for this case because it’s really about. How human beings are being replaced with machines and hearing some of the world’s leading thinkers, leading AI researchers on these topics has just been really expansive. [00:13:19] Vince Menzione: It’s fascinating. [00:13:20] Vince Menzione: I mean, it’s, this started a couple years ago with, uh, Hollywood, in fact. Suing the industry or suing the technology companies with regards to, uh, employment, right? Mm-hmm. About the, the, uh, copyright infringement and what’s gonna happen in the entertainment industry. And I think that was just a one very small example. [00:13:40] Ashleigh Vogstad: You know, voice people think about DeepFakes. Yeah. And they think about video, but actually voice is a big issue. And you look at the, um, you know, the what happened between Scarlett Johansson and her voice in her, and then open AI rolling out a voice that sounded identical. Sounds like her. [00:13:59] Vince Menzione: Yeah. [00:13:59] Ashleigh Vogstad: To Scarlett Johansen and, and where that went. [00:14:01] Ashleigh Vogstad: It’s, it, this is a new ground for, for everybody that we’re going through right now. [00:14:07] Vince Menzione: It is. We can dive and go in so many different directions, but let’s talk about marketing and advertising since that’s kind of. Transcends core, and a lot of the people that watch and listen to us are in the partnership world. [00:14:22] Vince Menzione: They’re leading organizations, they own organizations, the the chief executives or CVPs of organizations. Let’s talk about advertising and where that’s going. [00:14:32] Ashleigh Vogstad: Yeah, great. [00:14:33] Vince Menzione: Yeah, [00:14:33] Ashleigh Vogstad: I mean, uh, I love Marshall McCluen. He’s a Canadian theor, uh, media theorist, and in 1964, he very famously said, the medium is the message. [00:14:43] Ashleigh Vogstad: And what that really means when you peel back the layers is that every type of communication medium has these inherent biases. And I think what we’re experiencing right now is this new medium of artificial intelligence, and I’m really interested in exploring what that means for the media world. So. If I gonna take you back to 1997, there’s this really famous, the Innovator’s Dilemma. [00:15:10] Ashleigh Vogstad: Yes. Kind of a classic business 1 0 1 type book by Clayton Christensen. Yes. And he talks about this theory of disruption where new technologies, emerging technologies start at the low end of the market. They gain this momentum and they eventually displace incumbents. And you know, sometimes seemingly out of nowhere. [00:15:28] Vince Menzione: Yeah. And Microsoft was a good example of this at that time. [00:15:32] Ashleigh Vogstad: Def, [00:15:32] Vince Menzione: yeah. [00:15:33] Ashleigh Vogstad: All the big players. All the big players. I mean, Google go for search as well, right? So that’s one of the classic examples. And so. If we look at storytelling technology, you have things like chat, GBT and Sora entering the scene. And in the beginning, you know, they’re producing a shitty first draft. [00:15:51] Ashleigh Vogstad: Uh, you know, it’s things like post-apocalyptic dogs with five finger human beings. Yeah. Things like this. But, you know, and they really lacked emotional resonance. But as we all know. That’s not the case anymore. No, it’s [00:16:05] Vince Menzione: not. [00:16:06] Ashleigh Vogstad: AI is increasingly producing content that is very powerful and is starting to resonate with people. [00:16:13] Ashleigh Vogstad: You know, I’m definitely not a neuroscientist, but if we, we look into the neuroscience, it’s your cortical sal circuit that. Kind of is responsible for pattern recognition and it compares what you’re seeing in the real world with what you expect to see. So when you take this into a space of advertising, you know, if there’s an ad that is AI generated, that is just weird and kind of. [00:16:38] Ashleigh Vogstad: Tweaking for you. [00:16:39] Vince Menzione: Like that robot we were talking about earlier, [00:16:41] Ashleigh Vogstad: like the robot we were Exactly, yeah. Like Sophia, you enter what psychologists call the uncanny valley, so it’s like what you’re looking at isn’t exactly what you’re expecting to see and the Spidey sense is, is tweaking. You know, that’s a low place of emotional resonance. [00:16:58] Ashleigh Vogstad: This world is changing really, really quickly and we’re seeing AI generated media make huge impacts in the market Now, tools like Luma Dream Machine, I mean, it’s incredible what they can achieve today. [00:17:11] Vince Menzione: It’s fascinating. We see it in, you know, I spend a lot of time on LinkedIn. That’s sort of the world of our business community, and you can very easily detect when someone is doing a post. [00:17:22] Vince Menzione: Or they’re writing an art, whatever they’re doing. Right. Some type of draft of something. Uh, and you can tell when it’s ai, I mean, it’s so easy to tell, and even people are generating reports and claiming that their research papers or studies or whatever they call them, uh, and it’s AI generated and it’s just the authenticity isn’t there. [00:17:39] Vince Menzione: The, the sense that this is real. That it can be trusted is not there. And I think trust is what we’re talking about here too, as well. [00:17:47] Ashleigh Vogstad: Yeah. I mean, let’s go to authenticity ’cause that’s super important. Yeah. And I know a lot of your listeners, you come from the hyperscaler world of partnerships. You need to have that differentiated, better together story. [00:17:59] Ashleigh Vogstad: Yeah. It’s really important to have an authentic voice in market. And I think about that also in terms of platforms and channels. We’re seeing a decrease in certain major social media platforms, and yet Substack spiked 48% in monthly active users last month. [00:18:15] Vince Menzione: That’s [00:18:16] fascinating. [00:18:16] Ashleigh Vogstad: Um, you know, and I think that one of the reasons is it’s viewed as a more authentic channel where you’re getting thought leadership from people that you’re, you know, genuinely interested in hearing their, their points of view. [00:18:28] Ashleigh Vogstad: And I think that’s really an important piece in here. [00:18:31] Vince Menzione: Yeah, you mentioned this yesterday and you had me thinking about it as well because we have used LinkedIn for everything internally, our newsletter, which has been around for six or seven years now. But that Substack is really, and I go to Substack too, to, if I really wanna dig in on a topic. [00:18:47] Ashleigh Vogstad: Mm. [00:18:47] Vince Menzione: And there’s a particular author that I like their point of view, I’ll follow, I’ll follow them on Substack. [00:18:53] Ashleigh Vogstad: Yeah. I mean, and this comes, maybe brings us around to who is the buyer and who is the audience, and who do we need to be thinking about when we’re designing sales and marketing programs. And really we’re, we’re shifting into the place of the Gen Z buyer by 20 30, 70 5% of buyers are gonna be Gen Z. [00:19:12] Ashleigh Vogstad: They’re gonna control 12 trillion in. Spend [00:19:16] Vince Menzione: by 2030. ’cause we, we’ve been, we’ve been saying that the millennial is the new buyer the last three years. I think Jay said it right here at this stage. [00:19:23] Ashleigh Vogstad: Mm. [00:19:24] Vince Menzione: Um, so now it’s Gen Z. [00:19:27] Ashleigh Vogstad: And they’re buying online. Yeah, they’re buying in marketplaces. Yeah. So a stat recently was that roughly half of them made purchases on the social platforms of YouTube, Instagram, or TikTok in the last month. [00:19:39] Ashleigh Vogstad: I mean, that buyer behavior of being inside. Social type application and directly making a purchase. And I think in the B2B world, we need to take lessons from here and start thinking more front and center than we even have been around marketplaces. I mean, part of my reason for being in Silicon Valley this week was to celebrate a $12 million transaction that happened via Marketplace and two years ago that would’ve been a huge deal. [00:20:06] Ashleigh Vogstad: Huge, [00:20:07] Vince Menzione: huge. [00:20:07] Ashleigh Vogstad: And, and it still is a really big deal, but these things are becoming. More and more common experiences. Very much so. We need to be there and in that conversation. [00:20:16] Vince Menzione: So how are you thinking about it? How are you directing your clients to behave or act around it? What are you, what are you doing exactly that we could take to this community perhaps and share with them. [00:20:28] Ashleigh Vogstad: I’ll bring it back to the authenticity piece because you need to have a product that delivers value first and foremost. There is, there is no substitution for that. Yeah, and what I would say is. One of my professors at Oxford, Eric Zow, he has this theory that I’m really digging into and finding very fascinating, which is that for the last several decades we’ve been in the attention economy, and that’s shifting to the trust economy. [00:20:55] Ashleigh Vogstad: Now the attention economy is about selling to human beings. Yeah. It’s about the, the business model is essentially that you need human being eyeballs on lists of recommendation links. Yeah. Whether that’s from Google or from, you know, searching, shopping on Amazon, you get this list of recommendation links and the economic engine that drives that business model is advertising. [00:21:19] Ashleigh Vogstad: Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines, or in other words, agents who are making purchases, s on behalf on your behalf. And an agent isn’t going to be razzle dazzled by some inauthentic story. [00:21:44] Vince Menzione: Yeah. [00:21:44] Ashleigh Vogstad: They’re gonna be looking for third party validation on Exactly. You know, they need to be sure that they’re making the right decision. [00:21:51] Vince Menzione: They’re gonna look at surveys, they’re gonna look at customer comments. Like if I went through my Amazon site and I was looking to see what people said about the purchase or the product and specifically Exactly. [00:22:01] Vince Menzione: The agent’s gonna do this on my behalf, is what you’re saying. [00:22:04] Ashleigh Vogstad: This is what I’m saying. Yeah. And, and. I believe that to layer on top of, you know, Eric Z’s philosophy, I’ve been thinking about this in terms of the hyperscaler world, and I think that this is the time to lean into co-selling partnerships. [00:22:18] Ashleigh Vogstad: Yeah, because being third party validated by somebody like AWS Microsoft and having all that co-sell data, what are your recent wins? Yes, that’s really high integrity, trusted data source for an agent to make a purchasing decision, and marketplaces are a key part of that. [00:22:35] Vince Menzione: So we’ll move from AI will take a, a more active role in the marketplace. [00:22:40] Ashleigh Vogstad: I definitely believe so. [00:22:42] Vince Menzione: Which makes total sense. I, you know, we’ve been doing this for nine or 10 years now, and when I was at Microsoft, we started co-selling. In fact, it was, uh, Aaron Feiger was up on stage yesterday talking about it. Right? January of 2016, co-selling began. [00:22:55] Ashleigh Vogstad: Mm. [00:22:56] Vince Menzione: And there were only a few companies doing it. [00:22:59] Vince Menzione: Right. So she worked with one of the very first ones that were doing it. Uh, the challenge we have today is there are tens of thousands of partner organizations in the marketplace that are all trying to get the attention of the Microsoft sellers. Hmm. As, or the Google sellers or the AWS sellers and tell their story. [00:23:19] Vince Menzione: And a seller only has so many minutes in a day, they have a quota that they have to hit. These quotas are tens, if not hundreds of millions of dollars of annual quota of cloud consumption. And I wanna sell my $50,000 widget, whatever it is. Yeah. Right. And I, I don’t understand why I’m not getting a callback. [00:23:38] Vince Menzione: And this, this is the dilemma we’ve faced because of, because of this, uh, scarcity of time and this over overwhelming of tech, you know. Tech, tech buyers trying to make this all happen, so now the AI can come in and help me solve for it as a seller, right? [00:23:55] Ashleigh Vogstad: The AI is definitely acting as an interface to make recommendations to field sellers in different organizations and. [00:24:04] Ashleigh Vogstad: To, to kind of take this on a, a tangent. Dupes. So a dupe. I know people of my generation, we’d think about this like a knockoff Right. You know, a knockoff handbag. [00:24:15] Vince Menzione: Yep. [00:24:15] Ashleigh Vogstad: Dupes have exploded. [00:24:16] Vince Menzione: Fake. Fake Rolexes. [00:24:18] Ashleigh Vogstad: Exactly. The fake Rolex for sure. And I think it was in December, P WC rolled out a survey. 81% of Gen Z were planning to purchase a dupe this holiday season. [00:24:29] Vince Menzione: That’s wild. [00:24:30] Ashleigh Vogstad: Dupes can be, you know, we gave luxury, good examples, but Louis [00:24:34] Vince Menzione: Vuitton and yeah. So, [00:24:35] Ashleigh Vogstad: but furniture, these sorts of things. And the important takeaway here for tech is the same principle will land, is that people are looking for value out of a product, not necessarily a name brand. AI is accelerating this whole process, and agents are gonna be looking at the same thing. [00:24:56] Ashleigh Vogstad: They’re looking for that authenticity in terms of the actual product value. So, you know, beware there’s lots of disruption happening in the market right now with this dupe mentality, which is actually a cultural shift talking about I appreciate value over a superficial. Brand name. In some cases, there’s also a, a small contrary trend where certain luxury goods are rising because yes, things are never that simple. [00:25:22] Vince Menzione: So you work with a lot of these tech companies, a lot of SaaS companies, is we, we call them ISVs, we also call them, uh, software development companies. Now we keep changing these acronyms around. Uh, there’s been a lot of, uh, consternation in that segment, I would say, around ai. Right, because a lot of them are getting told that they’ll be outta business in a few years. [00:25:43] Vince Menzione: Mm-hmm. I think Satya Nadella famously said this last year that SAS will go away. Right? He’s predicting the demise. How do you help some of these organizations to differentiate? And there’s some of these are huge value organizations. We have have them in the room with us, ServiceNow and Veeam and Adobe. [00:26:01] Vince Menzione: Um, how do you help them achieve their results? ’cause that’s what you, you know, your organization is really helping these organizations to achieve their pinnacle as a partner. What do you, what do you say to them now and how do you help them through this time? [00:26:16] Ashleigh Vogstad: I’m on the side of the fence that I really can’t see an organization ripping out something like Salesforce, Adobe, ServiceNow. [00:26:24] Vince Menzione: Agreed. [00:26:24] Ashleigh Vogstad: I mean that the amount of change management and. The extent to which these, these platforms are embedded, actually running and operating organizations. I personally, if, if we’re calling those companies, SaaS companies, I don’t agree that that layer is gonna go away. I mean, we’re seeing these organizations lean into AI in a huge way to borrow Microsofts. [00:26:50] Ashleigh Vogstad: Term, you know, they’re all becoming frontier firms. [00:26:54] Vince Menzione: Yes. [00:26:54] Ashleigh Vogstad: So where I would go to, to answer that question, we do work with many, you know, organizations on that caliber, on things like their marketplace strategy on how to light up the fields of different hyperscalers. It really does come down to things like having a strong drumbeat with the Microsoft field, celebrating your win stories. [00:27:15] Ashleigh Vogstad: Maybe that’s where I’ll land as Please do the marketer, because it sounds so simple, and I don’t know why we kind of continue to come back to this, but we’re talking about that third party validation and really, um, in order to have that, like what the hyperscalers want is you jointly celebrating success. [00:27:36] Ashleigh Vogstad: Here’s the kicker. Publicly. [00:27:38] Vince Menzione: Publicly, [00:27:39] Ashleigh Vogstad: you know, you need a customer story on your website, a press release that contains a quote from your customer. Ideally, also a quote from an executive at one of the hyperscalers. Like, actually lean in to live the value of your better together story. And when you do that, when you, when it comes around to partner of the year time, and we talk to you about, okay, what client stories are we gonna feature? [00:28:03] Ashleigh Vogstad: We’re even gonna know because when we Google you, we can see the public press of the joint wins that you’ve been celebrating. And I can tell you that that is a huge indicator on whether or not you’re well-placed to be in the 4% of partners who actually win Partner of the Year award’s. [00:28:20] Vince Menzione: Fascinating to me. [00:28:21] Vince Menzione: ’cause to me it would feel like table stakes maybe ’cause where we sit is ultimate partner and where this room sits with all the top partners that I just assume that everybody follows that. That, that guidance. [00:28:34] Ashleigh Vogstad: Mm. [00:28:34] Vince Menzione: And so this is really impactful and I want to get here because I know you spent a lot of time here and we’ve talked about it before, but I think the partner of the year awards, when we first met many years ago, that was a you, you’ve expanded the business, but that’s still a core mission and and value that you bring to the community and to the partner ecosystem is helping them through this process. [00:28:55] Vince Menzione: So I know that that’s gonna be coming up soon, so I thought maybe we’d spend a couple moments on that. [00:29:00] Ashleigh Vogstad: Partner of the Year awards, regardless of which partner, I mean, Salesforce has their own awards there. There’s more and more award programs coming out, and they’re a great way to celebrate the incredible work that your organization has done. [00:29:13] Ashleigh Vogstad: Jay McBain is brilliant on this. He’ll talk a lot about the increase in valuation. Yeah. The, the increase in stock valuation or the likelihood that if you’re looking to be acquired, that you’re acquired within 12 months of a partner of the year win it. It’s really impressive. There is strong business value there. [00:29:33] Vince Menzione: He like, he likes, he likes to tell the story of that when the award is handed to them and they go back into the audience, that the private equity people are all over them right then and there and making offers. I mean, that’s the visual that you get [00:29:47] Ashleigh Vogstad: and it’s very powerful. Yeah. Very powerful. It’s very powerful and it, it can make it worthwhile to invest in the process, but don’t invest in the process if you haven’t been investing in the process for the 12 months. [00:29:57] Ashleigh Vogstad: Prior, [00:29:58] Vince Menzione: exactly. [00:29:58] Ashleigh Vogstad: The Microsoft field or you we’re talking about Microsoft Partner of the Year Awards. They need to know about your win that that needs to be top of mind for them. Yeah. How much Azure revenue is it driving? Was it a huge marketplace? Build sales and. You know, one of the questions I get asked a ton, everybody wants to know how do we get money out of the hyperscalers? [00:30:20] Ashleigh Vogstad: How do I get access to marketing development funds or all these different programs? Yeah. You know, at Microsoft, some of these programs are like EI and customer investment funds or Azure Accelerate, you know, and there’s millions and millions and millions of dollars in these, these buckets of funds, but. [00:30:36] Ashleigh Vogstad: An interesting point of view is that it’s actually a scorecard metric for many people at Microsoft who have partnership roles for you to be drawing down those funds. [00:30:45] Vince Menzione: Yes. [00:30:45] Ashleigh Vogstad: You know, your interests are actually aligned here, and so again, when it comes to Partner of the Year awards, how much money have you pulled down? [00:30:54] Ashleigh Vogstad: How much have you been an activating partner of key Microsoft programs that they’re pushing? What are you doing with marketplace rewards? How are you resing? Those into your business. These are the types of things that you really wanna be thinking about. Sitting it. You know, this time of year we probably will get the awards were likely be due in July. [00:31:13] Ashleigh Vogstad: They haven’t officially announced timelines, but you’ve got a few months to start moving these pieces into place. [00:31:18] Vince Menzione: And there are quite a few of them. And to your point, Nina, when she was up on stage here yesterday, there were at least 10 or 12 award. Uh. Funding categories that were on her, that were on her slide. [00:31:31] Vince Menzione: Her partner, her partner slide. So, [00:31:33] Ashleigh Vogstad: and what great looks like for a partner is that you understand your end-to-end funnel as it is mapped to Microsoft’s SEM model, the Microsoft customer Engagement model. Mm-hmm. The first stage there, inspire and design. That’s really the marketing space of lead generation. [00:31:50] Ashleigh Vogstad: So how are you generating leads with webinars, in-person, event activations, digital campaigns, and then at the very end, in the fifth column, you have the Microsoft outcomes that you’re driving. Yes. Whether that’s Azure consumed revenue, marketplace build sales, co-pilot, monthly active usage, these sorts of things. [00:32:10] Ashleigh Vogstad: And in each of those SEM swim lanes. There’s Microsoft funding associated to it. And that’s one of the things that Nina Harding was showing yesterday. When and where does it make sense to make requests for EA funds versus Azure accelerate the MCI funding? There’s different workshop proof of concept funding, and those all fall at specific stages in that EM model. [00:32:33] Vince Menzione: And what you’re also pointing out in this conversation is that the co the partners need to understand that mm, they need to understand MM. We talked about it years ago. I’ve had, haven’t had anybody on stage recently talk about m You could probably take us through that if we wanted to devote some time here, uh, and then understand all of those categories and how to access those funds. [00:32:52] Ashleigh Vogstad: Yeah, it’s critical and. The number one place we point partners, if you want a quick overview of what that looks like is to Microsoft’s FY 26 solution playbooks. Nice. They’re available on the web for download. There’s, well, there used to be three, but they’ve added a few agen being, being one. So, so there’s a handful of, they had [00:33:11] Vince Menzione: simplified it, now they’re, now they’re expanding it back again. [00:33:14] Ashleigh Vogstad: Yeah, exactly. I think there’s now a breakout for security as well. Yes. So take a look at those playbooks. It will map programs and incentives very specifically to each solution area and to each sales play that are gonna be available to you. And then we’re always happy to guide people through the details [00:33:32] Vince Menzione: as well. [00:33:32] Vince Menzione: I love that. I love that. And reach out to the. Ashley is just amazing at this process. I’ve, I’ve watched her for years now, work with some of the top, what have become the pinnacle partners of Microsoft and with the award season coming up. So we wanna make sure we have a plug there. But I also wanna talk about like, podcasts with you. [00:33:50] Vince Menzione: Um, you’ve been on this podcast multiple times, been in the studio before doing this, and I understand you have your own podcast now. So tell us about that. [00:33:58] Ashleigh Vogstad: Yeah, Vince, I just wanna say. As a friend and a mentor. You’ve been so inspiring. Thank you. And I think from years ago when we met, there was this seed in my brain of, you know, I, I should really get out there. [00:34:13] Ashleigh Vogstad: And you talk a lot about growth mindset and fear setting is, is one of Tim Ferriss’s terms? Yes. And models. [00:34:21] Vince Menzione: I love Tim Ferris. I’ve been, been a fan of his for 10 years now. So that’s settled. We all got started with this. Sorry. Sorry, I [00:34:26] Ashleigh Vogstad: interrupt. No, no, not at all. [00:34:27] Vince Menzione: Yeah. [00:34:28] Ashleigh Vogstad: And. I think it’s just been, it’s been back there. [00:34:31] Ashleigh Vogstad: Yeah. That I’m really passionate around having voice is how I think about it. And as a marketing agency, we’re really amplifying the voice, um, or helping companies to find their voice, particularly in hyperscaler partnerships. And what better way to assist, you know, authentically the amazing people in our network, in our community and our clients than with our own channel where we can celebrate their stories and success? [00:35:00] Vince Menzione: Very cool. [00:35:01] Ashleigh Vogstad: So the podcast is called Transcending Tech. It’s about [00:35:06] Vince Menzione: very cool transcending tech. Just so you don’t [00:35:08] Ashleigh Vogstad: transcending tech. [00:35:08] Vince Menzione: It’s out there now. [00:35:10] Ashleigh Vogstad: It, we just released our first episode. Okay. I think two days ago. [00:35:13] Vince Menzione: So by the time we’re live, yes. We’ll, we’ll be able to access it. Good. [00:35:17] Ashleigh Vogstad: You will be able to access it. [00:35:18] Ashleigh Vogstad: The first episode is with Alyssa Fit. Patrick from Elastic. [00:35:21] Vince Menzione: Oh my goodness. [00:35:22] Ashleigh Vogstad: And the concept of the podcast, it’s long form and it’s really about getting to the people behind the platforms. [00:35:29] Vince Menzione: Very cool. [00:35:29] Ashleigh Vogstad: And to the stories that transcend technology. So we’re here to get to know the human beings behind. Agents. [00:35:38] Vince Menzione: Yeah. [00:35:38] Ashleigh Vogstad: And taking the time to, to go in deep and really explore that. [00:35:43] Vince Menzione: So I am excited to see all the developments here with the, with the podcast. And you’re gonna be joining us again. You were just here, you in Boca. But you’ll be joining us again in Bellevue. Not too far a little bit. Closer ride or travel, uh, for you to come to Bellevue. [00:35:57] Vince Menzione: We’re gonna be hosting the first ultimate partner live, which is our larger events in this beautiful facility, this new Intercontinental hotel, which is fabulous. And, uh, you’re gonna be taking a more active role. Your leadership around AI is. Palpable and we’re gonna love to have you on stage and talking through some of the changes. [00:36:17] Vince Menzione: I, I suspect by the time we get to Bellevue we’ll have a lot more to talk about. That hasn’t even happened yet. [00:36:23] Ashleigh Vogstad: Yeah, I’m really excited. I’ll have been through my next cohort at at Oxford, kind of coming out hot from there back to the Pacific Northwest, and really excited to just share the learnings and Awesome. [00:36:35] Ashleigh Vogstad: Genuinely. It’s also helping me in my own research, really formulate particularly around the role of ag agentic AI in hyperscaler partnerships. [00:36:43] Vince Menzione: That’s so cool. And then what I’ll say is this, and I don’t know, we on the space perspective, and I’ll, the team will probably hang me for this because we haven’t done it yet, but if you wanna bring the podcast along with you, there might be, we’ll see if we can find an extra room for you to set up. [00:36:58] Vince Menzione: If you wanna do some interviews while you’re. In, at the event. So [00:37:02] Ashleigh Vogstad: you’re so generous, Vince. [00:37:03] Vince Menzione: That’s [00:37:04] Ashleigh Vogstad: amazing. [00:37:04] Vince Menzione: Thank you. Again, I can’t say for certainty yet, but, uh, let’s see, let’s see what happens with that. So, uh, let, let’s, uh, you know, I always, we, we have known each other for years and I just assume everybody knows this amazing Ashley sda. [00:37:19] Vince Menzione: But, um, we always, I like to ask this question because it helps us kind of dig in a little bit about you personally. And it’s my favorite question. I ask all my guests this question now, and it’s, um, you’re hosting a dinner party, Ashley, you are, pick a pace, place, you wanna have this dinner. We could talk about parts of the world. [00:37:36] Vince Menzione: You’ve traveled all extensively. Uh, and you can invite any three people, guests from the present. Or the past to this amazing dinner party you’re throwing. Whom would you invite and why? [00:37:52] Ashleigh Vogstad: It’s a beautiful question, Vince and. Instantly I go to a place in terms of the location, since you asked that part, which was surprising. [00:38:01] Ashleigh Vogstad: I, I like that is my home. I, I love where I live up in Whistler, Canada and [00:38:08] Vince Menzione: I hear it’s beautiful. I haven’t been yet, [00:38:10] Ashleigh Vogstad: it’s so gorgeous and it’s, it’s my own sanctuary. You know, I live on a plane 75% of the time and coming back to that place is really grounding for me. Yes. So, so I would love to have it at, at my home and to invite. [00:38:24] Ashleigh Vogstad: Pippa Malrin would be one. She, Pippa [00:38:26] Vince Menzione: Malrin. [00:38:27] Ashleigh Vogstad: Yeah. She’s sure. I get an advisor to the White House for many administrations. Okay. She’s an economist and she just has really interesting perspective on geopolitics. Uh, I follow her on Substack ’cause she’s a big substack. Okay, now [00:38:41] Vince Menzione: I need to look. This is awesome. [00:38:42] Vince Menzione: The [00:38:43] Ashleigh Vogstad: mal, she’s fantastic. I would say Dr. Lisa Sue, the CEO, Dr. Lisa of a md. [00:38:49] Vince Menzione: Okay. Yes, yes. I know a little bit about her. [00:38:51] Ashleigh Vogstad: So she was one of Time Mag, I think she was the only woman in Time Magazine’s, group of people of the year, which was basically this AI cohort in including, you know, the Elon Musks of the world. [00:39:03] Ashleigh Vogstad: Uh, it’s just so impressive what she’s doing with leadership in a MD. I don’t think it’s as public as. Anybody else who is on the cover of that magazine, but it’s incredibly powerful. [00:39:14] Vince Menzione: Yeah, they’ve made a com uh, turnaround’s probably not the right word, but it seems like they’ve made a tremendous, uh, gains turnaround probably in the last few years. [00:39:23] Ashleigh Vogstad: I would say that many would say turnaround. And then lastly is Dr. Fefe Lee, who. For those in the AI space, particularly AI research space. I mean, she’s arguably number one. Um, she’s leading at Stanford currently. [00:39:37] Vince Menzione: Wow. This is gonna be a heady conversation, but you know, I love conversations. So if you don’t mind, maybe I’ll bring dessert and come, come in for a few moments, maybe do some podcast interviews there. [00:39:48] Vince Menzione: How’s that? [00:39:49] Ashleigh Vogstad: That sounds absolutely perfect, Vince, [00:39:50] Vince Menzione: so, so good. So good to have you here today. So great. Good to have you in the studio again, and, uh, excited for transcends and all the great work you’re doing. Um. This time with ai. I think you, uh, we talked about this a little bit last night. I think you’ve made some really wise, personal and professional decisions about how to lead and how to take this forward and not kind of rest on your laurels, which you see so many organizations do People fear change [00:40:17] Ashleigh Vogstad: Hmm. [00:40:18] Vince Menzione: And you embrace it, which is just, it’s astounding to me that you do that and, um. I look forward to working with you in the future and for years and years to come. So I will ask you one more question though, because we are still at the precipice of these tectonic shifts and we’re still early in 2026. And so for our listeners and our viewers today, what would be the one thing you would tell them that they need to go do now that possibly they haven’t done yet as they prepare for 2026 and beyond? [00:40:52] Ashleigh Vogstad: The generic phrase would be, be curious, but if we want an action, it would be go build an agent. [00:40:59] Vince Menzione: Go build an agent [00:41:00] Ashleigh Vogstad: if, if you haven’t already. Yeah. And, and I’m, yeah. Speaking hopefully to like a business audience, you know, to, to anyone. Yeah. Really, um, find something that is interesting that you’re passionate about. [00:41:12] Ashleigh Vogstad: A, a use case that it doesn’t have to be some big thing. It could be quite mundane, but just something that’s gonna help you in your role. It’s, you know, what is creativity is an interesting question, and I can tell you that sitting down and hands-on keys and actually creating something is, is a beautiful, powerful experience. [00:41:32] Vince Menzione: Yeah. Awesome. All right. We’re all gonna go create agents this weekend, so thank you for listening. Thank you for viewing the Ultimate Guide to partnering on our YouTube channel, ultimate Partner, and on each end of your platforms at the Ultimate Guide to partnering. Thank you for being with us and supporting us all these years. [00:41:50] Vince Menzione: Thank you. Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

Richard Epstein argues that tariffs reduce national productivity and cannot replace income taxes, as modern manufacturing requires significantly fewer workers than in the 1950s era. 4.1910 LA

A genius prodigy sets out to change the world by resolving all philosophical and religious disputes with one book, his own 900 Theses, and a debate in Rome between Europe's brightest intellectual lights. And he will leave his mark on history, just not in the way he wants...Sources Cited:Hanegraaf, Wouter J. Esotericism and the Academy: Rejected Knowledge in Western Culture (Cambridge University Press, 2012).Bradatan, Costica. Dying for Ideas: The Dangerous Lives of Philosophers (Bloomsbury Academic, 2015).Kristeller, Paul Oskar. Eight Philosophers of the Italian Renaissance (Chatto &Windus, 1965).Mirandola, Pico della. Syncretism in the West: Pico's 900 Theses (1486), ed. and trans. S.A. Farmer, 2nd edition (Arizona State University, 2003).____________. “Oration on the Dignity of Man”, trans. Cosma Rohilla Shaizi. Cosma's Home Page, 21 November 1994. Last accessed 2/23/2025: . Slattery, Luke. “A Renaissance Murder Mystery.” The New Yorker (20 July 2015).Last accessed 2/25/2025: .Stethern, Paul. Death in Florence: The Medici, Savonarola, and the Battle for the Soul of a Renaissance City (Pegasus Books, 2015).

It's the trend that has club doctors and old-school defenders losing sleep: the rise of the "micro" shin pad. From Jack Grealish's low-sock swagger to Florian Wirtz's soap-bar-sized protection, we investigate why the world's most expensive legs are being left exposed. Are these tiny guards a legitimate performance hack for agility and ball feel, or just a dangerous fashion statement? We look at the grassroots bans sweeping the UK, the "Old Guard" (Ronaldo/Messi) approach to safety, and the IFAB loophole that lets players swap carbon fiber for credit-card-sized plastic. Mini shin pads trend, football player injury risk, Jack Grealish low socks, IFAB equipment rules , Goalya daily soccer podcast

92%ers, it's time for another edition of the Heights Hotline! On today's episode, Jason and Travis reveal which modern convenience they could live without, we give a child some great, and then terrible, advice on how to talk to girls, and we answer the age-old question about the best way to go to the bathroom. Call us at 929-399-7260 to be featured in the next installment of the Heights Hotline.Watch and listen to new episodes of New Heights every Wednesday during the NFL season and follow us on Social Media for all the best moments from the show: https://lnk.to/newheightshowYou can also listen to new episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. ...Download the full podcast here:Wondery: https://wondery.app.link/s9hHTgtXpMbApple: https://podcasts.apple.com/us/podcast/new-heights/id1643745036Spotify:https://open.spotify.com/show/1y3SUbFMUSESC1N43tBleK?si=LsuQ4a5MRN6wGMcfVcuynwCheck out New Heights on Prime Video: https://www.amazon.com/dp/B0FR2MJWYS?ref=blogSend something to the New Heights Mailbox. Don't be weird though. C/O New Heights Productions135 E OLIVE AVE, BURBANK, CA 91502Shop all the New Heights merch at https://kelceclubhouse.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Arthur Herman argues that the American worldview rests on three Scottish pillars: unity of knowledge, common sense, and the harmonious integration of modern scientific discovery with ancient religious revelation. 4.1900 MEXICO

Josiah Hesse recounts the psychological fear of his religious upbringing while observing how Donald Trump's populism continues to resonate deeply with modern Iowa evangelical voters. 161880 BEECHERS

Link Up w/The Morning Sickness Digitally All Over:Instagram: @hms_98_official, @bosskupd, @bretvesely, @dickToledoX/Twitter: @HMSon98, @DickToledo, @bretveselyFacebook: @HMSKUPDYouTube: @hmspodcast9320, @98kupdRequest/Call in/Wakeup Song line:(IN AZ) 585.9800More HMS: holmbergpodcast.com, 98kupd.comEmail: dtoledo@98kupd.com, bvesely@98kupd.com, bbogen@98kupd.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who determines what is right and wrong?Modern culture speaks constantly about rights, justice, equality, and human dignity — but rarely asks the prior question: By what authority?In this episode of The World View, we examine three revealing tensions shaping the modern world:• Are Christians actually disappearing from the Middle East — or are we misunderstanding the data?• What does Canada’s Medical Assistance in Dying (MAID) program reveal about moral authority and the role of the state?• Why does moral outrage over corruption and abuse expose deeper worldview assumptions?These are not isolated news stories. They are symptoms of a larger conflict over truth, authority, and morality. If God is not the final judge, who is? https://abwe.org/ https://press.founders.org/shop/order...

Guest Bios Dr. Suhas Kshirsagar, BAMS, MD (Ayurveda) One of the most academically accomplished Ayurvedic physicians in the Western world. Former personal physician to Maharishi Mahesh Yogi. Bestselling author of Change Your Schedule, Change Your Life and co-author of Awakened Sleep. Faculty at numerous integrative medicine programs. Trained in both classical Ayurvedic medicine and modern clinical research. His work bridges 5,000 years of Vedic wisdom with cutting-edge neuroscience and AI-driven health research. Renowned globally for his clinical expertise and his ability to make the ancient tradition accessible, scientific, and immediately practical. Dr. Sheila Patel, MD Board-certified family medicine physician and a leading voice in integrative health. Former Chief Medical Officer of the Chopra Center. Co-author of Awakened Sleep. Dr. Patel's clinical practice synthesizes conventional medicine with Ayurvedic principles, meditation, and mind-body approaches. She has spent decades helping patients understand the connection between emotional regulation, sensory awareness, and physical health — with sleep as the connective thread. Brought to you by MTE — More Than Energy, the performance formula designed for those who live life at full resonance. Trusted by top performers worldwide, MTE blends adaptogens, nootropics, and essential minerals to fuel focus, vitality, and flow — without the crash.  Code Michael Elevate your day, sharpen your mind, and feel More Than Energy. 15% OFF YOUR ORDER:: https://getmte.com/products/mte-daily-energy-wellness?ref=MICHAEL Key Themes & Timestamps  [00:00] Introduction — launching Resonance, the long tail of a book [02:28] What is Awakened Sleep? The Vedic perspective on sleep as a journey into consciousness [06:13] Modern science validates ancient wisdom — the convergence [08:13] The doshas explained — Vata, Pitta, Kapha and your sleep constitution [14:24] Universal sleep principles — temperature, light, timing, and the Stanford AI study [17:19] Personalized sleep — why one size doesn't fit all [20:00] The nervous system connection — parasympathetic tone and sensory overload [23:47] Your evening meal is your sleep prescription [25:50] The world has changed more since 1992 than in the previous thousand years [28:14] Orthosomnia — the new tech-induced sleep disease [29:09] Email apnea and text apnea — we literally stop breathing [30:15] Somniphobia — the fear of being alone in the dark (and why loneliness is the real insomnia) [37:47] Breath as medicine — the yogic prescription for sleep [40:11] Mantra, sound, and the neuro-associative conditioning of sleep [42:27] Creating your evening routine — the practice Michael is starting tonight [45:05] The dress rehearsal for dying — sleep as a journey into consciousness [51:17] Awakened Sleep as meditation's companion — the fourth state of consciousness [56:04] Geography, doshas, and the places that heal us [59:56] Vedic astrology, the eclipse, and the chapter we're entering [1:02:49] Closing — guiding us home in a noisy world Key Quotes Dr. Suhas: "We are doing a dress rehearsal of dying every night. We go to the same place where we were before we were born and long after we will be gone." "Sleep outweighs diet and exercise. If you rank lifestyle things, sleep is even higher ranked than diet and exercise and loneliness." "Orthosomnia — about 40% of Gen Z adults are experiencing sleep anxiety because of the gadgets they are wearing." "Where your attention goes, that's where the energy is flowing." "These techniques are not free. They are very expensive — because the most expensive commodity right now is me time." "An introspective sage is awake when the rest of the world is sleeping." — Bhagavad Gita Dr. Sheila: "Sleep is an active process. It's not just rest — it's an active rest." "So much of depression, anxiety is that disconnect from nature, disconnect from community. Everyone's all in their own individual bubbles." "Pick the weeds, plant some seeds, water them with gratitude." "We have so many tools within us — and with our breath, it's free." Michael: "I think a lot of us as humans have lost our way with all of the conflicting signals. And it's hard in a noisy world to find true signal that reminds us of who we are and how we can find our way home." Resources Mentioned Awakened Sleep by Dr. Suhas Kshirsagar & Dr. Sheila Patel Change Your Schedule, Change Your Life by Dr. Suhas Stanford Medicine AI Sleep Study (January 2025) — 65,000 participants, 600,000 hours of sleep data, predicting 130+ health conditions Oura Ring — wearable sleep tracking Vedic Meditation / Mantra practice Temescal (traditional sweat lodge) ceremony Bhagavad Gita — "Yānishā sarva-bhūtānāṁ tasyāṁ jāgarti saṅyamī" Rathri Sukta — Vedic hymn to the twin sisters Usha (dawn) and Nisha (dusk) Cognitive Behavioral Therapy for Insomnia (CBT-I) Connect Dr. Suhas Kshirsagar: [website] | [Instagram]  Dr. Sheila Patel: [website] | [Instagram]  Michael Trainer: michaeltrainer.net | @michaeltrainer | Resonance Podcast Pre-Order Resonance Resonance: The Art and Science of Human Connection arrives May 5, 2026 from BenBella Books. Foreword by Steven Pressfield, author of The War of Art. "Outstanding. I wouldn't change a word." — Steven Pressfield  Companion Substack Read Michael's full essay on this conversation: "The Dress Rehearsal for Dying: What Vedic Sleep Science Reveals About Why We Can't Connect" — exploring how orthosomnia, somniphobia, and the loneliness epidemic collide with the Resonance framework and the Seven Pillars of authentic connection. https://substack.com/@michaeltrainer Michael Trainer has spent 30 years learning from Nobel laureates, neuroscientists, and wisdom keepers worldwide. He's the author of RESONANCE: The Art and Science of Human Connection (March 31, 2026), co-creator of Global Citizen and the Global Citizen Festival, and host of the RESONANCE podcast.Featured in Forbes, Inc, Good Morning America. Follow on YouTube

Modern feminism is a lie that is destroying young women and families. Learn the difference between modern feminism and true Biblical feminism.

Most heart attacks aren't prevented in hospitals. They're prevented at the dinner table. In this solo episode of The Natural Heart Doctor Show Podcast, host Dr. Jack Wolfson shares three foundational nutrition principles focused on organic foods, healthy fats, and nutrient-dense vegetables to support heart health.- - - - -About the Host:Dr. Jack Wolfson, DO, FACC, is a board-certified cardiologist and founder of Natural Heart Doctor. After more than two decades practicing cardiology, he shifted his focus toward prevention-centered heart care aimed at identifying risk before cardiac events occur.Through education and lifestyle-focused strategies, his work emphasizes nutrition, sleep, movement, environmental health, and proactive assessment designed to support long-term cardiovascular wellness.- - - - -Social Handles:Website: https://drjackwolfson.com/Website: https://naturalheartdoctor.com/LinkedIn: https://www.linkedin.com/in/drjackwolfson- - - - -PODCASTThank you for listening.Please subscribe and share.This podcast is produced by DrTalks.comhttps://drtalks.com/podcast-service/

Selam fularsızlar, yayın akışımıza kısa bir ara vereceğiz. Sponsorlu bir bölüm girecek araya, fakat merak etmeyin, konu gayet ilginç: Modern insan olmanın gizli maliyeti olarak "karar yükü". Gün boyunca verdiğiniz binlerce karar azar azar pilinizi bitiriyor. Eskiye göre bu iş nasıl değişti ve muhakeme gücünüzü nasıl koruyacaksınız? Konular: (00:00) Kahve sipariş edememek (03:37) 35 bin karar (05:27) Seçim Paradoksu ve reçel deneyi (08:21) Satisfier vs Maximizer (09:37) Sponsor mesajı: İş Black (10:40) Bilgi Yüklemesi (Information Overload) (14:13) DIKW piramidi (15:16) Karar Yorgunluğu (18:54) Yapay zekanın rolü Kaynaklar: Video: The Sopranos - Paulie tries to order just coffee Yazı: Do We Really Make 35,000 Decisions a Day? Yazı: Choice overload: what we can learn from a pot of jam Kitap: The Paradox of Choice - Why More Is Less Kitap: Future Shock (Alvin Toffler) --- Podbee SunarBu bölüm İş Black reklamı içermektedir.İş Black ile İş Bankası müşterileri, varlık birikimlerine göre kişisel bankacılık hizmeti ve finansal ayrıcalıkların yanında kültür-sanattan restoran fırsatlarına ve giyim-kozmetikte indirimlere uzanan geniş bir ayrıcalık dünyasından faydalanıyor.Black ve Black Plus olarak iki seviyeden oluşan programa dahil olmak için İş Bankası'ndaki aylık varlık bakiye ortalamasının Black için en az 1 milyon TL; Black Plus için en az 4 milyon TL olması gerekiyor. Koşullara uyan bireysel müşteriler, herhangi bir başvuruya gerek olmaksızın sistem tarafından programa otomatik olarak dahil ediliyor. Siz de İş Black'in sunduğu fırsatları keşfetmek isterseniz, detayları, İş Bankası mobil bankacılık uygulaması İşCep'ten ya da isbank.com.tr'den inceleyebilirsiniz.

In this supercharged continuation, Courtenay Turner sits down with Michael King to map a repeatable architecture of influence that operates across eras, institutions, and ideologies. Rather than focusing only on “who did it,” Michael argues for tracking method—how populations get unmoored from inherited certainty, pushed into contradiction, and then offered relief narratives that become default lenses for reality. We explore: skepticism as the first stage of initiation; “controlled dialectics” where visible conflict can be structured toward predictable outcomes; the Enlightenment as a filtering mechanism; the philosophical pipeline from Descartes to Marx; cognitive dissonance as a governance lever; the role of education and “whole child” frameworks; noosphere/Aquarian-era framing as a spiritual UI for consent; and how environments—from the Palais-Royal to modern mass events—can function as initiation-by-ambience. We close with a practical protocol for spotting contradiction traps, definition games, and the soft-power packaging that precedes enforcement. Enjoyed this episode? Check out Part 1 of this discussion: https://courtenayturner.substack.com/p/ep486-unveiling-metaphysics-the-roots Connect with Michael King YouTube: https://www.youtube.com/@michaelking1091 X: https://x.com/miketheking1517 All Courtenay links (Substack, conference, socials, support, sponsors, listen links): https://Courtenay.Show Listen on Apple / Spotify (direct): Apple Podcasts: https://podcasts.apple.com/us/podcast/the-courtenay-turner-podcast/id1545606136Spotify: https://open.spotify.com/show/4VU1A6PFqmFlo5UBq0m37N What stood out most? Drop a comment with one “relief narrative” or “definition game” you've noticed lately. Secure your copy of Courtenay's book “The Final Betrayal: How Technocracy Destroyed America” Here: https://amzn.to/4oWBfDR Courtenay's Podcast is a viewer-supported show. To receive new posts and support my work, consider becoming a free or paid subscriber. Disclaimer: This content is for inspiration & entertainment. We aim to inform, inspire & empower. Guest opinions are their own and do not necessarily reflect the host. Do your own research. ©2026 All Rights Reserved Learn more about your ad choices. Visit megaphone.fm/adchoices

Walking the land of Israel changes the way you understand history, Scripture, and modern conflict. From key biblical sites to major cities shaping today's headlines, seeing it firsthand brings clarity to what's happening right now in the Middle East.Modern tensions surrounding Iran, the rise of the Houthis in Yemen, and the growing aggression of Hezbollah are not isolated developments. They are part of a broader regional power struggle that has been building for decades. Iran's proxy strategy, missile programs, regional operations, and direct confrontations with Israel reveal a calculated long-term objective that continues to reshape the geopolitical landscape. Understanding the past 40+ years of escalation helps explain why current events are unfolding the way they are, and why Israel remains at the center of global attention.History, prophecy, geopolitics, and firsthand perspective converge in one of the most significant regions on earth.--------------------------------------------------------------------------------------------------------------

In this episode I am once again joined by Victor Shiryaev a teacher of Buddhist and modern meditation and somatic practices. Victor traces a contemplative history of modern Russia from the days of the esotericism and Orientalism of the Russian Empire, through the religious restrictions of the Soviet Union, the New Age spiritual fervour of the 1990s, and the Westernisation of recent times. Victor considers whether Russia was a mission field for spiritual groups such as the Diamond Way, details the different Buddhist sects active in the country, describes how meditation is viewed in Russian culture today, and reflects on the relationship between globalist Buddhist sects and heritage Buddhist groups of the region. … Video version: https://www.guruviking.com/podcast/ep350-contemplative-history-of-modern-russia-victor-shiryaev-2 Also available on Youtube, iTunes, & Spotify – search ‘Guru Viking Podcast'.
 … Topics include: 00:00 - Intro 00:49 - Why a contemplative history of modern Russia? 05:49 - Russian interest in the East and esotericism 07:54 - Buddhist regions of Russia 08:39 - Catherine the Great and empire 10:08 - Persecution of religion under the Soviet Union 11:14 - New Age and spiritual revival in the 1990s 15:22 - Current scene 16:30 - Westernised spirituality in Russia 21:58 - The self publishing movement 23:32 - How the scene became Westernised 27:12 - Shambala and post-Soviet Russia as a mission field 36:21 - Tibetan Buddhism in Russia today 39:40 - Other Buddhist and mindfulness groups in Russia 41:43 - Vipassana and the lack of a retreat scene 45:41 - Heritage Buddhists vs the new Buddhists 56:21 - Russian esotericism and the Soviet Union 01:04:41 - How is meditation viewed in Russia today? 01:12:06 - Modern mindfulness in Russia 01:13:00 - Russian Orthodox Christianity and the future of Buddhism in Russia Previous episode with Victor Shiryaev: - https://www.guruviking.com/search?q=shiryaev To find out more about Victor Shiryaev, visit: - https://victorshiryaev.co/ … For more interviews, videos, and more visit: - www.guruviking.com Music ‘Deva Dasi' by Steve James

Who determines what is right and wrong?Modern culture speaks constantly about rights, justice, equality, and human dignity — but rarely asks the prior question: By what authority?In this episode of The World View, we examine three revealing tensions shaping the modern world:• Are Christians actually disappearing from the Middle East — or are we misunderstanding the data?• What does Canada's Medical Assistance in Dying (MAID) program reveal about moral authority and the role of the state?• Why does moral outrage over corruption and abuse expose deeper worldview assumptions?These are not isolated news stories. They are symptoms of a larger conflict over truth, authority, and morality. If God is not the final judge, who is? https://abwe.org/ https://press.founders.org/shop/order...Watch all of our videos and subscribe to our channel for the latest content >HereHere

Link Up w/The Morning Sickness Digitally All Over:Instagram: @hms_98_official, @bosskupd, @bretvesely, @dickToledoX/Twitter: @HMSon98, @DickToledo, @bretveselyFacebook: @HMSKUPDYouTube: @hmspodcast9320, @98kupdRequest/Call in/Wakeup Song line:(IN AZ) 585.9800More HMS: holmbergpodcast.com, 98kupd.comEmail: dtoledo@98kupd.com, bvesely@98kupd.com, bbogen@98kupd.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I sit down with Robby Denning for a raw and honest conversation about storytelling, hunting, and what really matters.   We dive deep into how hunting stories shaped us growing up — from books and campfire tales to modern films and YouTube. Are we telling better stories today? Or have we lost something in the shift toward short-form content and constant cameras?   We talk about: Why written stories hit differently than video The evolution of hunting content over the last 15 years Ego, burnout, and the pressure to always create Finding balance between documenting the hunt and being present Mentorship, community, and the mistake of going it alone Recovery, masculinity, and how the outdoors can reshape a man   This isn't a gear episode. It's a conversation about identity, legacy, and why storytelling might be the most important thing hunters can do right now — especially as ballot initiatives and public perception continue to shape the future of our lifestyle.   Robbie Denning https://www.instagram.com/robbydenning/   Jay Nichol jay@mindfulhunter.com https://www.mindful-reviews.com/ https://www.mindfulhunter.com/   Forged In The Backcountry https://forgedinthebackcountry.com/   Merch https://www.mindfulhunter.com/shop   Newsletter https://www.mindfulhunter.com/contact   IG https://www.instagram.com/mindful_hunter/   Podcast https://www.mindfulhunter.com/podcast   Free Backcountry Nutrition Guide https://www.mindfulhunter.com/tools      

Despite it all, turns out Magic is in a pretty ok state.Want to support the show? You can find our Patreon here: https://www.patreon.com/crew3mtg You can now also support us by buying cards through our TCG Affiliate link! http://crew3mtg.com/Buy a playmat or used our Inked Gaming affiliate link here: https://bit.ly/3aX4hzOWant to keep up with the show? Join our Discord http://discord.gg/h62MXE5raf or follow us on twitter @Crew3podcastWant more Crew3 content? Check out our YouTube channel or watch our weekly streams on Twitch. If you like the show, please share us with your friends and leave a review!

On episode 245, we're chatting with Christian Cooper of Charles Ray's Coffee and Roasters in Carrollton, TX. As Charles Ray's Business and Marketing manager, who was once a part of the beer world, Christian shares how his family decided to go into the coffee business together and some family lore behind the names of their brews. You'll also hear about their coffee ed class, A Mo' Better Brew. Besides coffee brews, we're talking about beer from Free State Brewing, Celestial Beerworks, and Walmart's Brewmaster beer.

Who determines what is right and wrong?Modern culture speaks constantly about rights, justice, equality, and human dignity — but rarely asks the prior question: By what authority?In this episode of The World View, we examine three revealing tensions shaping the modern world:• Are Christians actually disappearing from the Middle East — or are we misunderstanding the data?• What does Canada’s Medical Assistance in Dying (MAID) program reveal about moral authority and the role of the state?• Why does moral outrage over corruption and abuse expose deeper worldview assumptions?These are not isolated news stories. They are symptoms of a larger conflict over truth, authority, and morality. If God is not the final judge, who is? https://abwe.org/ https://press.founders.org/shop/order...

This week I'm joined by Deirdre Flood, Ayurvedic practitioner and founder of www.ojas.ie in County Meath.We talk about:• The science of life (Ayurveda explained simply)• Root cause vs symptom treatment• Modern inflammation & excess heat• Perimenopause & cooling the body naturally• Why sunrise sunlight matters• Hydration the right way (no iced drinks!)• Turmeric, ginger & digestive health• Nervous system regulation• Eating in sync with your cycleThis conversation is practical, grounded and empowering.Because when your body is in balance, it prevents disease.When digestion works, food becomes medicine.When you regulate your nervous system, everything shifts.Follow her on Instagram - @Ojas.naturallyVisit her website - www.ojas.ieColman

We were sold a lie. Modern, high-potency THC is not the natural herb from the 1970s — it is a hyper-engineered substance triggering severe psychosis and brain damage in an entire generation. I sit down with board-certified psychiatrist Dr. Josef Witt-Doering to expose the terrifying realities of the modern cannabis industry. From THC concentrations rocketing past 90% to the devastating rise of synthetic weed, he dismantles the "medical marijuana" Trojan horse and reveals why emergency rooms are overflowing with cannabis-induced psychosis. If you think today's marijuana is safer than alcohol or hard drugs, you need to hear this urgent warning. We also discuss the general mental health crisis in this country, the dangers of misuse of antidepressants, and the need for a balanced and holistic approach to psychiatry.  Learn more about safe tapering and holistic mental health at the Taper Clinic: taperclinic.com Learn more about your ad choices. Visit megaphone.fm/adchoices

We close out the month of love with a touching tale about friendship.  True love isn't just between romantic partners-  no no no.  It can also be between two friends.   And the best kind of friend is the one who has the power to give you free things like giant, out of date entertainment systems, a risk-free night with an escort and of course the most incredible gift of all.... Free cable.    Join us today as we discuss 1996's The Cable Guy •0:00:00 - Introductions •0:04:30 - Memories of first viewing •0:08:00  - Pertinent movie details  •0:12:30  -  Critical and fan reviews •0:21:00 - Scene by scene breakdown  •1:33:00 - Modern day ratings —————————————————————— SPONSORS-  **ASPCA-  To learn more about Pet Health Insurance, visit http://aspcapetinsurance.com/breakfast  **BIG GROVE- Check out our beers of the episode here- http://BigGrove.com  **PROGRESSIVE- Visit http://progressive.com  **NordVPN-  Grab your EXCLUSIVE NordVPN Deal by going to http://nordvpn.com/breakfast to get a Huge Discount off your NordVPN Plan + 4 additional months on top! It's completely risk-free with Nord's 30-day money-back guarantee! **FABLETICS-  Get 80% off everything when you sign up as a VIP! Just head to http://Fabletics.com/confused  —————————————————————— **Support us at http://patreon.com/confusedbreakfast for bonus weekly episodes, voting on upcoming movies, giving your modern-day ratings on our movies and much more. **Mail us something   The Confused Breakfast PO Box 10016 Cedar Rapids, IA 52402-9802 Special thanks to our executive producers- Josh Miller, Starling, Dylan Mick and NicMad. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this insightful episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS demystifies the critical evolution of search in the age of artificial intelligence, focusing on a concept she terms "AI SEO 101." The central theme revolves around the distinction and strategic importance of closing both prompt gaps and keyword gaps to secure valuable brand citations. While traditional SEO has focused on optimizing for short, fragmented keywords (e.g., "best travel deals"), the rise of conversational AI assistants like ChatGPT and Perplexity has given birth to the prompt—a longer, full-sentence query (e.g., "What are the best international travel deals for a family of four in summer 2026?").Favour argues that many businesses are unprepared for this shift, leaving a "prompt gap" in their content strategy. While they may have content targeting keywords, they lack the in-depth, conversational, and authoritative answers that AI models seek when responding to user prompts. The ultimate goal for any brand is to become a direct brand citation in an AI-generated answer, a feat achieved only by providing comprehensive, well-supported information. As Favour compellingly states, the answers provided by AI are sourced directly from the content available on the web: "Where are those responses AI is getting coming from in the first place? They're coming from your website."The core of the strategy lies in recognizing that your website is the foundational pillar of your digital presence. To bridge the prompt gap, Favour advocates for a robust pillar-cluster content model. This involves creating a main "pillar" page that exhaustively answers a primary customer question, supported by numerous "cluster" pages that explore related sub-topics in detail. This creates a dense, interconnected web of expertise that signals authority to search engines and AI alike. The episode emphasizes a shift from merely creating blogs to creating comprehensive resource hubs, complete with FAQs, multimedia content, and evidence-backed claims, much like a digital research paper.Favour provides a clear action plan: identify the core questions your audience is asking, build out content that answers them conversationally and in-depth, and structure this content logically on your website. She also touches on the technical side, noting that URLs should remain concise and keyword-focused, while the content on the page should be rich and prompt-focused. Ultimately, the episode is a powerful call to action for businesses to stop dwelling on information and start implementing a forward-thinking content strategy. By treating your website as a definitive library of answers, you can close the gaps in your SEO strategy and ensure your brand not only survives but thrives in the new era of AI-powered search.Key TakeawaysPrompts vs. Keywords: A prompt is a conversational, full-sentence question (10-25 words) posed to an AI, whereas a keyword is a short, fragmented search query (2-5 words) used in traditional search engines.The Goal is Brand Citation: In the new landscape of AI search, the primary objective is to have your brand and website cited directly as the authoritative source in an AI-generated answer.Your Website is the Foundation: All digital roads lead back to your website. It is the most critical asset for building authority and providing the in-depth answers that AI models are looking for.Close the Prompt Gap with Conversational Content: To appear in AI search results, you must create content that directly and comprehensively answers the full questions your audience is asking, not just targets keywords.Adopt a Pillar-Cluster Model: For each major question your audience has, create one main "pillar" page with a complete answer and support it with multiple "cluster" pages that cover related sub-topics. This builds a powerful web of expertise.Content as a Resource Hub: Think of your content less like a series of blog posts and more like a library of research. Support your answers with data, evidence, multimedia, and links to other authoritative sources to build trust and credibility.Action Over Acronyms: While understanding terms like AEO (Answer Engine Optimization) is useful, the focus should be on the practical implementation of creating high-quality, question-answering content.Memorable Quotes"A prompt is keywords in confirmation of the context that has been started by conversation.""You can't say a brand without connecting a website.""Where are those responses AI is getting coming from in the first place? They're coming from your website.""Don't be in a place where you're dwelling on information and not taking action on implementation.""15% of new searches every day out of at least 8.5 billion searches a day are new, including yours.""You don't put a prompt in your URL, you put a keyword in your URL.""You're not just creating blogs, you're creating calls to action."Frequently Asked Questions (FAQs)What is the main difference between a prompt and a keyword? A prompt is a long, conversational question asked to an AI, while a keyword is a short, fragmented phrase used in a traditional search bar. Your content strategy needs to address both.Why are brand citations important in AI SEO? A brand citation is when an AI search tool names your website as the source of its information. It positions your brand as a trusted authority, driving traffic and credibility.Is blogging still relevant in 2026? Yes, absolutely. However, the format has evolved. Modern blogging should focus on creating in-depth, conversational articles that function as answers to user prompts, effectively turning your blog into a resource hub or "audio blog."How do I start closing the prompt gap on my website? Begin by identifying the most common and important questions your customers ask. Then, create comprehensive content (like a detailed FAQ page or a pillar article) that answers these questions thoroughly and links to supporting cluster pages.What is the pillar-cluster model? It's a content strategy where you create one major "pillar" page that covers a broad topic in-depth. You then create multiple "cluster" pages that address specific sub-topics related to the pillar, with all cluster pages linking back to the main pillar page. This structure organizes your content and signals deep expertise to search engines.Timestamps[00:00] Introduction: AI SEO 101 - Prompt Gaps vs. Keyword Gaps.[01:35] Defining a "Prompt": A conversational query of 10-25 words.[02:48] Defining a "Keyword": Traditional short, medium, and long-tail search terms.[05:52] The Central Role of Your Website in Brand Citations.[06:34] How Search Engines Match Pages to Queries.[07:17] Core Concept: A prompt is "keywords in conversation."[08:03] The Solution: Closing the gap with conversational, FAQ-style content.[09:43] Strategy Deep Dive: The Pillar-Cluster content model (1 Pillar + 9 Clusters).[15:02] Where AI Gets Its Answers: Your website is the source for LLMs.[16:02] Building Authority: Go beyond facts and support claims with experience and evidence.[19:00] Your website is the common thread in all customer interactions.[20:44] Technical SEO Tip: Use keywords in your URLs, not long prompts.[22:36] Market Opportunity: 15% of the 8.5 billion daily searches are entirely new.[23:38] Content with Purpose: Your content should create calls to action, not just exist as a blog.[24:14] Closing Remarks & How to Connect.[25:12] Podcast Outro.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chatbot technology has evolved dramatically in just the past few years. Powered by today's large language models, what was once a clunky, frustrating tool is now transforming industrial websites into dynamic, conversational buying experiences while also giving marketers unprecedented visibility into what their buyers truly want to know. In this episode, Wendy Covey sits down with John Greely, VP of Marketing at Navu, to explore a pressing question facing B2B marketers today: What is your website for anymore?  For years, industrial and B2B websites followed a predictable formula. Drive traffic through SEO and campaigns, guide visitors through structured navigation, capture a form fill, and nurture from there. But as John explains, that formula is breaking down. Buyer behavior has shifted dramatically. Prospects are increasingly turning to AI tools and large language models for answers, often getting the information they need without ever clicking through to a website.This shift forces marketers to rethink the role of their website. In industries where purchases involve significant investment and technical detail like infrastructure, manufacturing, or engineered products, buyers need fast, specific answers. Traditional navigation and even older chatbots often create friction rather than clarity.John shares how modern AI-powered chat tools are transforming website experiences by making content conversational rather than purely navigational. Instead of digging through PDFs or layered menus, this technology allows visitors to ask detailed questions and receive precise answers pulled directly from approved site content.This not only improves user experience but also surfaces valuable insight for marketers. The questions buyers ask reveal content gaps, misunderstood messaging, and emerging needs.Key TakeawaysBuyers no longer rely on websites as the primary source of truth.Many get answers from AI tools before ever visiting.Modern buyers expect to ask specific questions and receive direct answers.Content Is only valuable if it's accessible.ResourcesConnect with John on LinkedInConnect with Wendy on LinkedInLearn more about NavuRegister for the Industrial Marketing Summit 

This week on Paranormal Activity, Yvette Fielding is joined by friend of the show Glen Hunt to dive headfirst into one of the most controversial and mind-bending topics in the paranormal world… modern time travel.Are we really seeing visitors from the future?Or are these viral cases simply clever hoaxes wrapped in digital-age mythology?Together, Yvette and Glen dissect four extraordinary cases that have divided believers and sceptics alike:

The GPS is essential to modern navigation, communication, and critical infrastructure. However, the United States faces serious threats to GPS technology, many of which are rarely discussed publicly. In addition to the looming threat from Russian and Chinese weaponry, increasing orbital debris and severe space weather have the potential to damage or destroy American satellites, causing a complete collapse of our navigational systems. A sustained disruption could significantly impair navigation, timing, and communications systems nationwide.America has more satellites than any other country, and our economy depends heavily on space-based positioning, navigation, and timing services. Former members of the National Security Council and outside advisers have called GPS “a single point of failure for America.”To discuss this matter, Shane is joined by two experts in GPS policy. Dana A. Goward is president of the Resilient Navigation and Timing Foundation and a former member of the National Space-Based Positioning, Navigation, and Timing Advisory Board, which advises the government on GPS policy. He took this role after retiring from service in the Coast Guard and as the United States maritime navigation authority. Also joining Shane is Coast Guard Rear Admiral Jeff Hathaway (ret.), a longtime navigator and board member of the foundation.

Are we doing missions wrong? In this deep-dive episode of Christian Podcast, Beto and Mili sit down with Ric Olsen to challenge the status quo of modern missionary work. From the "Double Orange" in California to global war zones, we explore a shifting landscape where the Western church is learning to move from a position of imperial power to one of true servant-heartedness.Ric Olsen—pastor, fire department chaplain, and leader of Love Orange—brings a unique perspective on what it means to actually "love your city" and how global missions are being turned upside-down as missionaries from India, Japan, and Brazil are now being sent to reach the U.S.In this episode, we discuss:The Power Trap: Why the church often defaults to "Empire" structures and how to break free.Cultural Redemptions: Finding the Gospel in unexpected places—from the Grammys and Bad Bunny to movies like K-pop Demon Hunters and The Magician's Nephew.Local Missions: How "neutral playgrounds" like Love Orange are bringing government, business, and churches together to serve the community.The Future: What will the church look like in 50 years? Ric shares his "Spectrum of Belief" on where we are headed."Jesus never talked about leading; He always talked about serving." Join us for a conversation that invites the Holy Spirit to challenge our preconceptions and inspire a new way of living out our faith.Connect with Ric Olsen: Website: thebeacon.churchFollow Christian Podcast with Beto & Mili: Instagram: @ChristianPodcast Website: ChristianPodcast.com#ChristianPodcast #Missions #ChurchFuture #RicOlsen #FaithAndCulture #ServantLeadership #DoubleOrange

Is banking really changing at the core, or are we just putting better apps on old rails?In this episode of Couchonomics with Arjun, Arjun is joined in studio by Jayesh Patel, CEO of Wio Bank PJSC, to unpack what real transformation inside a bank actually looks like, how AI is reshaping operating models, and why stablecoins may compress time in money movement far more than most people realize.They break down the difference between digitizing processes and restructuring around the customer, why SME banking still has structural gaps, and how Wio is building with micro AI agents, smart offices, and long term product bets like family banking. They also dive into crypto as an investment class, regulated stablecoins in the UAE, and whether banks should issue, distribute, or build on top of digital currencies.

Gospel music has roots in southern spirituals during slavery and migrated north during the Great Migration in the early 1900s. Chicago has staked its claim as the birthplace of modern gospel thanks to Bronzeville's Pilgrim Baptist Church and Thomas Dorsey, its choir director for 50 years. In 2022, we talked with writer and producer Stacy Robinson about the WTTW documentary “The Birth of Gospel” and Chicago's place in music history. Good News: The DuSable Museum - Black History Month Closeout Celebration Want some more City Cast Chicago news? Then make sure to sign up for our newsletter. Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Learn more about the sponsors of this Feb. 25 episode: Steppenwolf Theatre Griffin MSI South By Southwest – Unlock a 10% discount on your Innovation Badge when you use code citycast10 Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE

Search and rescue crews have recovered all 9 bodies of those killed in last Tuesday's avalanche in Tahoe, which is now the deadliest in California's modern history. Four of the victims were women from the Bay Area.  KQED's Sarah Wright explains what we know so far, and how this tragedy highlights the Bay Area's deep ties to outdoor recreation in Tahoe. Links: After Deadly Tahoe Avalanche, Backcountry Skiing Is Under Scrutiny. Here's What to Know All 9 Tahoe Avalanche Victims Identified and Bodies Recovered Learn more about your ad choices. Visit megaphone.fm/adchoices

https://teachhoops.com/ Injury prevention is the "invisible" component of a championship season. While most coaches focus on tactical execution, the most successful programs are those that can keep their best players on the floor. Prevention starts with the RAMP Protocol (Raise, Activate, Mobilize, Potentiate) during every warm-up. Instead of static stretching—which can actually decrease power output—you should utilize dynamic movements that mimic the lateral slides, jumping, and sprinting required in a game. By preparing the nervous system and the joints for the specific stresses of basketball, you significantly reduce the risk of non-contact injuries like ankle sprains and ACL tears. Effective management also requires a sophisticated approach to Load Management. Modern sports science emphasizes the Acute:Chronic Workload Ratio (ACWR) to identify when a player is in the "danger zone" for overuse injuries. If you suddenly spike a player's minutes or intensity after a layoff, their risk of injury increases exponentially. Ideally, your acute workload (this week) should remain within a specific range of your chronic workload (the average of the last four weeks): Staying within this "sweet spot" ensures that athletes are building resilience without reaching a point of structural failure. Monitoring "Internal Load" through subjective measures like RPE (Rate of Perceived Exertion) can provide a low-tech way to track this in any gym setting. When an injury does occur, the focus must shift to immediate and evidence-based management. While the "RICE" method was the standard for decades, modern practitioners often favor the PEACE & LOVE protocol, which emphasizes long-term tissue healing over short-term inflammation suppression. Finally, a coach's role in injury management is largely about Return-to-Play Communication. There is often a disconnect between a player's desire to "play through the pain" and their actual physical readiness. Establishing a clear, objective criteria for return—such as "100% pain-free during lateral cutting"—removes the emotion from the decision. By working closely with athletic trainers and parents, you protect the athlete's long-term health and your program's integrity, ensuring that when they return to the court, they are fully prepared to compete at their highest level. Basketball injury prevention, RAMP warm-up, load management basketball, ACWR, sports medicine for coaches, basketball recovery, PEACE and LOVE protocol, ankle sprain management, ACL prevention, youth sports safety, coach development, athletic training, basketball conditioning, player wellness, sports psychology recovery, return to play, high school basketball, team culture, coach unplugged, teach hoops, basketball success, athletic leadership. $$0.8 le frac{text{Acute Workload}}{text{Chronic Workload}} le 1.3$$StageActionDescriptionPProtectAvoid activities that increase pain in the first 1-3 days.EElevateKeep the limb higher than the heart to promote fluid drainage.AAvoidAvoid anti-inflammatory meds (NSAIDs) which can slow long-term healing.CCompressUse tape or bandages to limit swelling.EEducateTeach the athlete about the recovery timeline and expectations.&------LLoadLet pain guide a gradual return to activity.OOptimismFoster a positive mindset to improve recovery outcomes.VVascularizationChoose pain-free aerobic activity to increase blood flow.EExerciseUse strength and balance drills to restore full function.SEO Keywords Learn more about your ad choices. Visit podcastchoices.com/adchoices

What do silver crashes, sovereign power, Vatican banking scandals, and free cash flow have in common? In this conversation, Fr. Emmanuel Lemelson joins us to explore the moral psychology of markets and the spiritual dangers of fear-driven investing. From the 2026 silver collapse and what he calls the "Imperial Margin Call," to the collapse of the safe-haven narrative, to the deeper arithmetic behind margin-of-safety investing, this episode moves beyond headlines into first principles. This is not merely a conversation about investing; it's about anthropology, empire, illusion, and sobriety. It's about whether modern markets form disciplined stewards or anxious speculators. For more from Fr Emmanuel Lemelson, go here: https://lemelson.substack.com  Sponsor: Podsworth App: https://podsworth.com  Code: BUCK50 for HALF off your first order! Clean up your recordings, sound like a pro, and support the Counterflow Podcast! Full Ad Read BEFORE processing: https://youtu.be/F4ljjtR5QfA  Full Ad Read AFTER processing: https://youtu.be/J6trRTgmpwE Donate to the show here: https://www.patreon.com/counterflow  Visit my website: https://www.counterflowpodcast.com  Audio Production by Podsworth Media: https://www.podsworth.com  Leave us a review and rating on Apple Podcasts! Thanks!

In the years leading up to the American Revolution, newspapers and pamphlets overflowed with essays signed "Publius," "Brutus," and "A Farmer." Those arguments helped shape a nation, but the authors' real names were nowhere to be found. Americans have long relied on anonymous speech to challenge the powerful, protect dissenters, and keep the focus on ideas rather than identities. That tradition has endured into America's digital age, even as anonymous speech has become more controversial. To explore America's history with anonymity, we are joined by Jeff Kosseff, a nonresident senior legal fellow at The Future of Free Speech and author of The United States of Anonymous. Preorder his forthcoming book, The Future of Free Speech: Reversing the Global Decline of Democracy's Most Essential Freedom.   Timestamps:  00:00 Intro   02:01 What is anonymity? 04:38 Anonymous speech in Colonial America 15:58 Does the First Amendment protect anonymity? 20:35 Anonymous speech in the Civil Rights Era  31:17 The internet and anonymity 35:44 Modern anonymity debates: DHS subpoenas, age verification, social media regulation, and VPN bans 51:53 Outro   Enjoy listening to the podcast? Donate to FIRE today and get exclusive content like member webinars, special episodes, and more.  If you became a FIRE Member through a donation to FIRE at thefire.org and would like access to Substack's paid subscriber podcast feed, please email sotospeak@thefire.org.  

Support the show to get full episodes, full archive, and join the Discord community. The Transmitter is an online publication that aims to deliver useful information, insights and tools to build bridges across neuroscience and advance research. Visit thetransmitter.org to explore the latest neuroscience news and perspectives, written by journalists and scientists. Read more about our partnership. Sign up for Brain Inspired email alerts to be notified every time a new Brain Inspired episode is released. To explore more neuroscience news and perspectives, visit thetransmitter.org. How does brain activity explain your perceptions and your actions? That's what neuroscientists ask. How does the interaction between brain, body, and environment explain your perceptions and actions? That's what ecological psychologists ask… sometimes leaving the brain out of the equation altogether. These different approaches to perception and action come with different terms, concepts, underlying assumptions, and targets of explanations. So what happens when neuroscientists are inspired by ecological psychology but don't necessarily want take on, or are ignorant of, the fundamental principles underlying ecological psychology? This happens all the time, like how AI was "inspired" by the most rudimentary understanding of how brains work, and took terms from neuroscience like neuron, neural network, and so on, as stand-ins for their models. This has in some sense re-defined what people mean by neuron, and neural network, and how they function and how we should think of them. Modern neuroscience, with better data collecting tools, has taken a turn toward more naturalistic experimental paradigms to study how brains operate in more ecologically valid situations than what has mostly been used in the history of neuroscience - highly controlled tasks and experimental setups that arguably have very little to do with how organisms evolved to interact with the world to do cognitive things. One problem with this turn is that we neuroscientists don't have ready-made theoretical tools to deal with the less constrained massive amounts of data the new approach affords. This has led some neuroscientists to seek those theoretical concepts elsewhere. One of those places that offers those theoretical tools is ecological psychology, developed by James and Eleanor Gibson in the mid-20th century, and continued since then by many adherents of the concepts introduced by ecological psychology. Those concepts are very specific with regard to how and what to explain regarding perception and action. Matthieu de Wit is an associate professor at Muhlenberg College in Pennsylvania, who runst the ECON Lab, as in Ecological Neuroscience. Luis Favela is an associate professor at Indiana University. He's been on before to talk about his book The Ecological Brain. And Vicente Raja is a research fellow at University of Murcia in Spain, and he's been on before to talk about ecological psychology and neuroscience. With their deep expertise in ecological psychology, they are keenly interested in how neuroscience write large adopts various facets of ecological psychology. Do neuroscientists have it right? Do they need to have it right? Is there something being lost in translation? How should neuroscientists adopt ecological psychology for an ecological neuroscience? That's what we're discussing today. More broadly, this is also a story about what it's like doing research that isn't part of the current mainstream approach, in this doing ecological psychology under the long shadow cast by the computational mechanistic neuro-centric dominant paradigm in neuroscience currently. Matthieu de Wit lab. @dewitmm.bsky.social Luis Favela. The Ecological Brain: Unifying the Sciences of Brain, Body, and Environment Vicente Raja @diovicen.bsky.social MINT Lab. Ecological psychology Previous episodes:BI 223 Vicente Raja: Ecological Psychology Motifs in NeuroscienceBI 190 Luis Favela: The Ecological Brain BI 213 Representations in Minds and Brains Read the transcript. 0:00 - Intro 8:23 - How Louie, Vicente, and Matthieu know each other 11:16 - Past present and future of relation between neuroscience and ecological psychology 17:02 - Why resistance to integrating neuroscience into ecological psychology? 28:26 - What counts as ecological psychology? 33:32 - Affordances properly understood 40:33 - Ecological information 47:58 - Importance of dynamics 48:59 - What's at stake? 58:27 - Environment intervention 1:16:21 - When ecological neuroscience publishes 1:31:25 - Neuroscientists escape hatch 1:38:04 - Is ecological psychology a theory of everything?

Discover why cotton candy can beat a corn dog, how the perimeter-of-the-store hack simplifies everything, and what it really looks like to eat like your great-grandparents. Episode Summary In part 3 of the “Ancestral Mismatch” series, Ben Greenfield delivers three no-nonsense dietary strategies that anyone can implement without breaking the bank or setting foot in an overpriced health food store. You'll learn why fried seed oils are more damaging than sugar (and why Ben would choose cotton candy over a corn dog every time), how to avoid ultra-processed foods by shopping the perimeter of any grocery store, and why sourcing your food matters for your health, animal welfare, and the planet. Ben even drops his go-to travel grocery list that works at any supermarket on Earth. Question of the Day

On a freezing morning, it feels smart to let your car idle and warm up before driving off. But is it? Modern engines aren't built the way they used to be. In fact, letting your car sit and idle too long may not be doing what you think it is. This episode begins with what actually happens under the hood — and how long you really should wait before you hit the gas and go. https://www.mensjournal.com/gear/stop-idling-like-its-1985-warm-up-your-car-right There are few communication situations more intense than when a Secret Service agent speaks with someone who has threatened the President of the United States. In those moments, connection, trust, and careful listening aren't just helpful — they're critical. Brad Beeler developed his communication skills in those exact circumstances and shares how anyone can apply those same techniques to everyday conversations. Brad served in many roles at the Secret Service including on the protection detail for President George H.W. Bush. He is author of Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing the Truth, and Communicating with Anyone (https://amzn.to/3M5YlKy). Designing a meaningful life may not be about discovering your one true calling or waiting for passion to strike. What if finding meaning is something you build through experimentation — by testing ideas, adjusting course, and learning from experience? Bill Burnett explains how “design thinking” can be applied to life itself. He is executive director of the Stanford Life Design Lab, founder of the Designing Your Life Institute, and co-author of How to Live a Meaningful Life: Using Design Thinking to Unlock Purpose, Joy, and Flow Every Day. (https://amzn.to/4ataW2i) And finally, when a company doesn't honor its promise, most people either complain or give up. But there's another tool that can quickly get a retailer's attention: the chargeback. We wrap up with how chargebacks actually work — and why businesses take them very seriously. https://www.mastercard.com/us/en/news-and-trends/Insights/2025/what-s-the-true-cost-of-a-chargeback-in-2025.html PLEASE SUPPORT OUR SPONSORS QUINCE: Refresh your wardrobe with Quince! Go to ⁠⁠https://Quince.dom/sysk ⁠⁠for free shipping on your order and 365-day returns. Now available in Canada, too! HIMS: For simple, online access to personalized and affordable care for Hair Loss, ED, Weight Loss, and more, visit ⁠⁠https://Hims.com/SOMETHING⁠⁠ for your free online visit!  SHOPIFY: Sign up for your $1 per month trail and start selling today at ⁠⁠⁠https://Shopify.com/sysk⁠⁠⁠ DELL: Dell Tech Days are here. Enjoy huge deals on PCs like the Dell 14 Plus with Intel® Core™ Ultra processors. Visit ⁠⁠https://Dell.com/deals⁠⁠ PLANET VISIONARIES: We love the Planet Visionaries podcast, so listen on Apple, Spotify, YouTube or wherever you're listening to this podcast! In partnership with The Rolex Perpetual Planet Initiative. Learn more about your ad choices. Visit megaphone.fm/adchoices