The Insurance Zone

Your ads are annoying your future customers Are you tired of spending more and more on ads and you seem to get less and less results, don't worry its not your fault, there is worldwide change happens right now which is probably the best news as a business you will every have - My name is Steve Goodall and let's talk about ads Ads were so easy, engaging picture, clever punchy call to in front of the right audience and bingo. Got a lead…. Let me ask you a question: If your company receive 27 calls today saying please stop sending me emails, or maybe stop targeting me with ads? What would happen - would you ignore it? Of course not, something is up. Right now 27% of your future customer in the US are actively blocking your attempts at getting your ads in front of them. Does that mean they don't want your product? Of course not. They are telling you they don't need to be sold to Now content marketing is growing around 16% on a predicted growth Add to that that 60% of consumers what to do research before they are ready to buy If 27% of your potential customers are blocking your ads and 60% what to do research before they buy Guess what they are telling you? Help us! Lok at video sites like youtube, littered with how to, and advise, the consumer wants to be informed. The beauty with this approach is you are no longer having to sell, provide the consumer with the right value and help, and they are pre-sold. Now with 80% of the traffic expected to be video traffic, again your customer is telling you they want to watch the value… So Take at least a portion of your ad revenue and invest it into producing content 60% of customer want to be informed before they buy 80% of internet traffic is video - listen to them the video is the platform While ads can still be effective, this is not what the audience online is telling you, the message is loud and clear. Bonus tips, don't want to make videos yourself? - try a place like Fiverr where you can get contracted spokespeople for your company to read your video script for you. This is going to put you ahead of the curve. Connect with us on: TheReferralkings.com facebook.com/THEREFERRALKINGS Join our new Facebook Group https://www.facebook.com/groups/insurancezone Steve: https://www.linkedin.com/in/stevegoodallconsulting/ The Insurance Zone is produced by SCKProductions.com part of The Goodall Group Inc.

3 simple ways agents can dominate on social media. Here is a hint - it isn't trying to sell more insurance! Social media has a magic key you need to use to make it work.

So, how could you run your agency 24 hours a day? Days a week 365 days a year. The way to do this is through integration on today's podcast. About how to put integration into your agency today. Recover why integration is so vital and automation is important for any agency to succeed. We often use the example would you pay a company $15 an hour. Send 10 emails every hour of course the answer would be. However when you have your stuff mainly concentrating on sending emails that's exactly what you're paying by alternating email? Text messaging. And other Market in the areas you can free yourself up to do what they do best I'm not being on the phone and closing you prospect. Connect with us on: TheReferralkings.com facebook.com/THEREFERRALKINGS Join our new Facebook Group https://www.facebook.com/groups/insurancezone Steve: https://www.linkedin.com/in/stevegoodallconsulting/ Chris: https://www.linkedin.com/in/chrisburkettwa/ Free Referral Training with live webinars, catch our next one now. TheReferralkings.com/go

This week we talked about cyber-security and how Agencies need to start familiarizing themselves with the dangers. All of The security breaches that have happened recently to major companies. With it being in the mind of many consumers. Especially with the recent Marriott Breach of nearly 500 million Uses details. We talked about how agencies can use this as an opportunity to increase that position as a trusted advisor to that clients. Select All We also talked about constant overlooked issues that might exist in our own agencies when we're taking customers details. and using simple program such as Notepad. to initially store details that will late to put into a secure system. And how we can avoid potential data breaches. In our own agencies. Connect with us on: TheReferralkings.com facebook.com/THEREFERRALKINGS Join our new Facebook Group https://www.facebook.com/groups/insurancezone Steve: https://www.linkedin.com/in/stevegoodallconsulting/ Chris: https://www.linkedin.com/in/chrisburkettwa/ Free Referral Training with live webinars, catch our next one now. TheReferralkings.com/go

Does your homeowners policy cover an injury to the clown that you hired for a party at your house, when he falls off the roof and breaks his arm? Well...does it?! Listen as The Referral Kings talk about fun ways to get your staff to dig deeper into the policy jackets to know what your policies ACTUALLY cover! Connect with us on: TheReferralkings.com facebook.com/THEREFERRALKINGS Join our new Facebook Group https://www.facebook.com/groups/insurancezone Steve: https://www.linkedin.com/in/stevegoodallconsulting/ Chris: https://www.linkedin.com/in/chrisburkettwa/ ATTENTION AGENTS: Want to get out of debt fast? We will show you for free, a free personalized consultation with our resident expert Chris Burkett Go here now and book a time that works for you. https://agencyelite.youcanbook.me

How's THAT for a title?? So many agency owners think that if they provide their staff with motivational videos, or recordings, or quotes...that's going to suddenly translate into sales - WRONG! Listen as The Referral Kings talk about what is REALLY needed to BACK UP that motivation! Connect with us on: TheReferralkings.com facebook.com/THEREFERRALKINGS Join our new Facebook Group https://www.facebook.com/groups/insurancezone Steve: https://www.linkedin.com/in/stevegoodallconsulting/ Chris: https://www.linkedin.com/in/chrisburkettwa/ ATTENTION AGENTS: Want to get out of debt fast? We will show you for free, a free personalized consultation with our resident expert Chris Burkett Go here now and book a time that works for you. https://agencyelite.youcanbook.me

There are SO MANY places that you can get credit monitoring. PrivacyGuard, Credit Karma, Credit Sesame, AHHHHHH...what do I choose? Only choose the BEST... Listen as The Referral Kings discuss the ONLY place you should be getting your credit monitored on this "Wealth Wednesday" episode of The Insurance Zone! Connect with us on: TheReferralkings.com facebook.com/THEREFERRALKINGS Join our new Facebook Group https://www.facebook.com/groups/insurancezone Steve: https://www.linkedin.com/in/stevegoodallconsulting/ Chris: https://www.linkedin.com/in/chrisburkettwa/ ATTENTION AGENTS: Want to get out of debt fast? We will show you for free, a free personalized consultation with our resident expert Chris Burkett Go here now and book a time that works for you. https://agencyelite.youcanbook.me

I rarely find an insurance agent who has setup a GOOD homeowners policy "inspection" process in their agency. They're losing policies left and right because of NOT following through in this process - Listen as The Referral Kings tackle the RIGHT WAY to deal with inspections. Connect with us on: TheReferralkings.com facebook.com/THEREFERRALKINGS Join our new Facebook Group https://www.facebook.com/groups/insurancezone Steve: https://www.linkedin.com/in/stevegoodallconsulting/ Chris: https://www.linkedin.com/in/chrisburkettwa/ ATTENTION AGENTS: Want to get out of debt fast? We will show you for free, a free personalized consultation with our resident expert Chris Burkett Go here now and book a time that works for you. https://agencyelite.youcanbook.me

Every insurance agent knows - GOLD in insurance is getting loan officers to give you referrals... but how many of us actually have that happening! Hitting a wall with getting loan officers to love you? Time to give them what they want! Listen as we discuss how to do that... Connect with us on: TheReferralkings.com facebook.com/THEREFERRALKINGS Join our new Facebook Group https://www.facebook.com/groups/insurancezone Steve: https://www.linkedin.com/in/stevegoodallconsulting/ Chris: https://www.linkedin.com/in/chrisburkettwa/ ATTENTION AGENTS: Want to get out of debt fast? We will show you for free, a free personalized consultation with our resident expert Chris Burkett Go here now and book a time that works for you. https://agencyelite.youcanbook.me

Getting teams motivated is a huge problem for everyone. Today's show we talk about the the first hour of each day in an agency and how to motivate teams for the day. Connect with us on: TheReferralkings.com facebook.com/THEREFERRALKINGS Join our new Facebook Group https://www.facebook.com/groups/insurancezone Steve: https://www.linkedin.com/in/stevegoodallconsulting/ Chris: https://www.linkedin.com/in/chrisburkettwa/ ATTENTION AGENTS: Want to get out of debt fast? We will show you for free, a free personalized consultation with our resident expert Chris Burkett Go here now and book a time that works for you. https://agencyelite.youcanbook.me

Marketing Monday - How commerical insurance is a massive chance to get more business and very loyal business. Connect with us on: TheReferralkings.com facebook.com/THEREFERRALKINGS Join our new Facebook Group https://www.facebook.com/groups/insurancezone Steve: https://www.linkedin.com/in/stevegoodallconsulting/ Chris: https://www.linkedin.com/in/chrisburkettwa/ ATTENTION AGENTS: Want to get out of debt fast? We will show you for free, a free personalized consultation with our resident expert Chris Burkett Go here now and book a time that works for you. https://agencyelite.youcanbook.me

As agents we tend to let this subject slide and reply on the basic form of a site. We talk why this is vital to have a correct website.

As fridays tens to be the kick back day, we talk about, well pretty much anything. Today who would you have as a dinner guest.

Today we interview the co-host Steve Goodall. Steve has owned an operated 4 Multi-million dollar business and helped hundreds of businesses over the years.

We have been getting requests from agents, as we talk a lot about credit about getting your score to 800 - so on our wealth wednesday show we talk about this.