POPULARITY
Categories
223 episodes with referral
272 episodes with referral
136 episodes with referral
76 episodes with referral
96 episodes with referral
38 episodes with referral
43 episodes with referral
88 episodes with referral
47 episodes with referral
35 episodes with referral
77 episodes with referral
104 episodes with referral
22 episodes with referral
23 episodes with referral
56 episodes with referral
13 episodes with referral
15 episodes with referral
33 episodes with referral
17 episodes with referral
13 episodes with referral
11 episodes with referral
30 episodes with referral
30 episodes with referral
26 episodes with referral
30 episodes with referral
14 episodes with referral
22 episodes with referral
13 episodes with referral
17 episodes with referral
28 episodes with referral
11 episodes with referral
26 episodes with referral
26 episodes with referral
12 episodes with referral
11 episodes with referral
9 episodes with referral
19 episodes with referral
10 episodes with referral
22 episodes with referral
9 episodes with referral
14 episodes with referral
10 episodes with referral
14 episodes with referral
21 episodes with referral
9 episodes with referral
10 episodes with referral
17 episodes with referral
186 episodes with referral
7 episodes with referral
10 episodes with referral
20 episodes with referral
6 episodes with referral
6 episodes with referral
8 episodes with referral
8 episodes with referral
8 episodes with referral
6 episodes with referral
12 episodes with referral
7 episodes with referral
9 episodes with referral
6 episodes with referral
4 episodes with referral
5 episodes with referral
5 episodes with referral
7 episodes with referral
4 episodes with referral
5 episodes with referral
9 episodes with referral
4 episodes with referral
5 episodes with referral
4 episodes with referral
3 episodes with referral
7 episodes with referral
4 episodes with referral
14 episodes with referral
7 episodes with referral
5 episodes with referral
4 episodes with referral
5 episodes with referral
5 episodes with referral
4 episodes with referral
3 episodes with referral
5 episodes with referral
4 episodes with referral
5 episodes with referral
4 episodes with referral
6 episodes with referral
4 episodes with referral
14 episodes with referral
2 episodes with referral
6 episodes with referral
3 episodes with referral
5 episodes with referral
4 episodes with referral
4 episodes with referral
95 episodes with referral
4 episodes with referral
4 episodes with referral
4 episodes with referral
3 episodes with referral
6 episodes with referral
5 episodes with referral
5 episodes with referral
4 episodes with referral
4 episodes with referral
4 episodes with referral
12 episodes with referral
4 episodes with referral
4 episodes with referral
4 episodes with referral
4 episodes with referral
8 episodes with referral
3 episodes with referral
5 episodes with referral
4 episodes with referral
4 episodes with referral
4 episodes with referral
5 episodes with referral
4 episodes with referral
7 episodes with referral
6 episodes with referral
4 episodes with referral
3 episodes with referral
10 episodes with referral
3 episodes with referral
4 episodes with referral
3 episodes with referral
7 episodes with referral
3 episodes with referral
15 episodes with referral
2 episodes with referral
7 episodes with referral
3 episodes with referral
5 episodes with referral
7 episodes with referral
4 episodes with referral
3 episodes with referral
4 episodes with referral
3 episodes with referral
4 episodes with referral
4 episodes with referral
4 episodes with referral
4 episodes with referral
3 episodes with referral
3 episodes with referral
4 episodes with referral
3 episodes with referral
4 episodes with referral
3 episodes with referral
3 episodes with referral
4 episodes with referral
3 episodes with referral
3 episodes with referral
2 episodes with referral
4 episodes with referral
3 episodes with referral
8 episodes with referral
3 episodes with referral
4 episodes with referral
2 episodes with referral
3 episodes with referral
3 episodes with referral
3 episodes with referral
5 episodes with referral
3 episodes with referral
2 episodes with referral
5 episodes with referral
4 episodes with referral
3 episodes with referral
4 episodes with referral
4 episodes with referral
6 episodes with referral
3 episodes with referral
3 episodes with referral
5 episodes with referral
7 episodes with referral
12 episodes with referral
2 episodes with referral
6 episodes with referral
6 episodes with referral
War Room Trump Throws Abraham Accords Monkey Wrench Into Saudi Nuclear Deal at 11th Hour, As Iran Threatens to Conduct Terror Attacks That Will ‘Cause National Mourning in America,' PLUS, Jack Smith Hit With Criminal Referral for Lying to Congress About Spying on Lawmakers
How do we align the rapid, exponential rise of artificial intelligence with humanity's best interests before we reach a point of no return? In this classic throwback episode from our old Edge of AI Podcast, we sit down with tech visionary Eric Pulier, a prolific technologist who has founded over 15 companies, raised more than $1 billion, and led exits from IPOs to major mergers.In this deep dive, Eric explores his leadership roles as Co-Chair of the AI Coalition at the Future Investment Initiative (FII) Institute and CEO of Vatom. He outlines the global push for AI ethics, the looming existential threats of synthetic biology and mass deepfakes, and why preserving human culture in local AI models is crucial to preventing algorithmic erasure.Eric also reflects on inventing the "Vatom" (the virtual atom) in early 2015, the precursor to modern smart NFTs, and explains why self-sovereign identity, tokenized real-world assets, and human-first connection will dictate the next generation of the internet.Support us through our Sponsors! ☕ Want to make content like ours? Sign up with Castmagic to make your creative process easy: https://bit.ly/CastmagicReferral Work smarter, grow faster. Automate your SEO, get AI insights, and manage all your clients in one place with Helm. Start today 50% off your first month at helmseo.com
This week Kelly cracks open the Business Breakthrough Confessional, where listeners write in the questions they don't necessarily want to ask publicly, and get a confidential answer on the show. What's inside: Why you don't need advertising money in year one How to borrow audiences other people spent years building Why live selling and referral marketing are making a comeback Finding pockets of time to build around a full-time job and family Timestamps 00:45 —Lead generation with no ad budget in year one 02:00 — Borrowing other people's audiences with virtual speaking 04:00 — Starting from 0: livestreams and daily engagement to build a network 05:30 — The 50,000-foot view: spend your time market facing 07:00 — Why live selling gets more valuable as AI takes over the feed 08:30 — Referral marketing and the return of analog strategies 10:00 — Building a business around a 40-hour job and a child 11:30 — The Miracle Hour as the hour-a-day starting point 12:15 — Keeping the faith: do not grow weary Resources & Mentions The Miracle Hour book — Kelly's one hour-a-day daily sales system, recommended as the starting point for anyone building with limited time; available on Amazon and everywhere books are sold: https://a.co/d/0h2ZpX4o The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!
It might be the greatest military discount in history — and most service members are leaving it on the table. In this solo episode, Spencer breaks down how active duty members, Guard and Reserve on 30+ day orders, and military spouses can carry the best premium credit cards on the market and pay $0 in annual fees, thanks to two federal laws. He covers exactly how it works, the optimal order to open cards, how far you can push it in "two-player mode," and the real refund stories — including one veteran who got over $8,000 back. Questions Answered What's the big deal with military annual-fee waivers, and why do the banks do it? Who qualifies as a "covered borrower"? What's the difference between the MLA and the SCRA — and which applies when? How do you check the MLA database before applying? How do you get started, and are you actually ready for this hobby? What's the optimal order to open cards? How far can you take this, and what is "two-player mode"? Which cards are eligible for fee waivers? Are military spouses eligible for their own cards? (Yes.) What if a spouse opened a card before active duty? Will all these cards hurt my credit score? What about business cards? What happens to the annual fees when I leave active duty? Main Topics Covered The two laws that power the waivers: Military Lending Act (MLA) and Servicemembers Civil Relief Act (SCRA) Who's covered: active duty, Guard/Reserve on 30+ day orders, and DEERS-listed spouses MLA's 36% rate cap and why banks just zero out fees instead Treating credit cards like debit cards — the prerequisite for playing Referral bonuses and spouse "two-player mode" A sample card-opening sequence Stacking recurring benefits across multiple cards (travel credits, Uber Eats, hotel credits, free-night certs) How multiple open cards can actually help your credit score What to do with cards after separating: keep, downgrade, or close Real UMC3 success stories, including large SCRA refunds Resources Mentioned Top card list: militarymoneymanual.com/cards Ultimate Military Credit Cards Course: militarymoneymanual.com/umc3 MLA database check: militarymoneymanual.com/mla-database Episode 215: "Military Spouse Credit Cards: 4 Myths Debunked" with The Military Travelers Instagram: @militarymoneymanual Email: podcast@militarymoneymanual.com For Bilt MLA waivers: support@cardless.com Advertiser Disclosure: This video may contain links through which we are compensated when you click on or are approved for offers. The information in this video was not provided by any of the companies mentioned, and has not been reviewed, approved, or otherwise endorsed by any of these entities. All opinions, analyses, and recommendations are the author's alone, not those of any bank, credit card issuer, airline, or hotel chain. Military Money Manual may receive compensation from JPMC. Spencer and Jamie offer one-on-one Military Money Mentor sessions. Get your personal military money and personal finance questions answered in a confidential coaching call. militarymoneymanual.com/mentor Over 24,000 military servicemembers and military spouses have graduated from the 100% free, Ultimate Military Credit Cards Course available at militarymoneymanual.com/umc3 In the Ultimate Military Credit Cards Course, you can learn how to apply for the most premium credit cards and get special military protections, such as waived annual fees, on elite cards like the Chase Sapphire Reserve® Card. Learn how active duty military, military spouses, and Guard and Reserves on 30+ day active orders can get your annual fees waived on premium credit cards in the Ultimate Military Credit Cards Course at militarymoneymanual.com/umc3 If you want to maximize your military paycheck, check out Spencer's 5 star rated book The Military Money Manual: A Practical Guide to Financial Freedom on Amazon or at shop.militarymoneymanual.com. If you have a question you would like us to answer on the podcast, please reach out on instagram.com/militarymoneymanual. Offers may be expired: Offers, rates, fees, and benefits are subject to change and may have ended since this video was published — please verify the current terms on the issuer's official website before applying. Terms apply, and all cards are subject to credit approval. Any comments below are from individual users and are not provided, reviewed, approved, or endorsed by any issuer.
Preparing to start dental hygiene school can look different for everyone. Dana is sharing how you can be ready to embark on this two year jourey by managing your finances, strengthening your study habits, building a support system, and protecting your mental and physical health. She also discusses the most common challenges students face when starting a rigorous dental hygiene program and offers realistic strategies to help you start with a stronger foundation. If you're preparing for dental hygiene school, this episode provides actionable guidance to help you enter the program with greater clarity, confidence, and support. If you're looking for more resources on preparing for dental hygiene school, sign up for the Dental Hygiene Basic Training program here: https://dentalhygienebasics.thinkific.com/courses/dental-hygiene-basic-training
»
Abel Andrew Jackson has held many hats in the pro wrestling business and he's excelled at all of them. There's no reason to believe his current one as GM of one of the hottest promotions in the state of Texas that being Booker T's Reality of Wrestling. Be sure to follow them o naval media at…Facebook: Abel Andrew JacksonInstagram: voteaaj X(Twitter): voteaajBe sure to follow Drinkin at MO's on our social media accounts to stay up to date on the show..X(Twitter): Big_Mo83Instagram: drinkinatmosFacebook: Drinkin at MO's Threads: drinkinatmos Be sure to subscribe to the channel here on YouTube and all audio platforms…YouTube: https://youtube.com/@drinkinatmos338Spotify: https://open.spotify.com/show/6PqYhq9pQF21c5Hu01b23j?si=X8XLCOFZS_-qGBBzdYoD7AApple: https://podcasts.apple.com/us/podcast/drinkin-at-mos/id1617536259IHeartRadio: https://www.iheart.com/podcast/269-drinkin-at-mos-112523315?cmp=ios_share&sc=ios_social_share&pr=false&autoplay=trueAmazon: https://music.amazon.com/podcasts/5af99e6b-2c35-4f31-b8e4-5d8183216231/drinkin-at-mo%E2%80%99s?ref=dm_sh_pMALI1SeXwefTlaUdVRC9VIohSpotify for Podcasters: https://anchor.fm/drinkinatmosThank you to Prince Nana Coffee for sponsoring the podcast. Use the referral link below to order yourself some amazing premium coffee.Referral: https://princenanacoffee.com/?ref=BigMo#prowrestling #independentwrestling #wwe #aew #ringofhonor #TNAwrestling #gcw #czw #ecw #letsfngo #drinkinatmos #njpw #nwa #flophousewrestling #socalprowrestling #luchaunderground #luchaundergroundtemple #pwrevolver #warriorwrestling #fantasticleagueofwrestling
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Referral programs mostly fail because companies try to manufacture word of mouth rather than capture it. In this episode, Joseph Michelli reframes referrals as a design problem, not a promotion problem — anchored by Nielsen's finding that 92% of people trust friends over any ad, and the referral gap: 83% of happy customers are willing to refer, but only 29% do. Featuring how Airbnb engineered talkable moments at scale.
What if your marketing budget isn't the real driver of high-value, loyal patients?When Dr. David Rominski looked back after selling one of the nation's largest physical medicine practices, a startling pattern emerged: their highest-value patients—the ones they loved serving and who boosted profitability—weren't coming from big ads or generic marketing efforts. They came almost exclusively through trusted relationships with other providers. In this episode, Dr. Rominski reveals exactly how that insight changed his entire approach to practice growth, leading him to create proven, repeatable systems for building a rock-solid referral network that reliably delivers ideal patients.Dr. Rominski breaks down the crucial steps specialists and practice owners need to take in their first 90 days to “own their numbers,” map current referral patterns using actual EHR data, and zero in on local providers who regularly see your best-fit cases. He shares practical tactics for becoming referral-worthy, including why real, in-person relationship-building outperforms emails, lunches, and flashy marketing folders every single time. You'll learn why connecting with everyone in the office matters (not just the doctors!), how to spot and nurture high-potential sources, and the simple but critical metrics that determine whether ongoing effort will pay off. If you're tired of chasing low-value leads and want steady, sustainable case growth, this episode will show you where to focus.What You'll Learn in This Episode:How to identify your most profitable diagnoses and patient types using EHR dataWhy the majority of top referrals come from specific provider relationships (not ads)The must-do steps for evaluating your current referral network in the first 90 daysPractical strategies for mapping your ideal market and building a consistent outreach planThe right way to approach referring offices (hint: it's not about you)The power of “full office” visits and why every staff member countsSimple, effective materials to leave behind on visits (and what to skip)How to track, evaluate, and grow your referral relationshipsWhen to keep pushing for more referrals and when to cut your lossesKey metrics to know if your efforts are really producing resultsReady to learn how to build a referral network that brings in your ideal patients without burning money on ineffective marketing? Listen to today's episode with Dr. Rominski!Sponsors:Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Click here for a special offer!Business Name: Referrals for DoctorsCheck out David's Media:Website: https://referralsfordoctors.com/LinkedIn: https://www.linkedin.com/company/doctor-referral-institute/Facebook: https://www.facebook.com/profile.php?id=100068507172045Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/Join this podcast's Facebook Group: The Dental Marketer SocietyLove the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod
Get your ticket for The Gathering! Use code FIRST50 for 50% off - https://stan.store/AlignedAgent/p/the-gathering--tz4xi2mgInterested in generating more deals from referral relationships? Learn more here - https://proinsight.info/faithfulHave questions or need help?
Referral relationships are rarely built through one conversation, one brochure drop, or one lunch-and-learn.In this case study episode, how I turned a locked hospital floor into one of my most reliable referral sources is broken down, not through a brochure or a business card, but through months of consistent, unglamorous relationship building. If you've been waiting on referrals to just happen, this episode will change how you think about the timeline.In This Episode:Why "I need referrals" almost always actually means "I need to become visible, credible, and memorable" and why most people only work on the first oneThe real story behind a closed hospital floor with no walk-in access, only a gatekeeper controlling the calendarWhat she asked, and what she never pitched, in every one of those visitsHow she built her in-service presentation entirely around the case managers' actual lived experience, not her own talking pointsThe small, unglamorous first ask (a Saturday morning notary) that opened the door to a real referral pipelineWhy that hospital was still calling her two years after she left the communityThis week's action stepQuotable from this episode:"Your goal is not to chase referral sources. Your goal is to become the person they think of in the moment of their need.""I earned that meeting because I had already shown that gatekeeper I was reliable before I was ever useful."This Week's Action Step:Identify five referral sources you already know exist. Instead of reaching out with "do you have anyone for me," create one genuine reason to reconnect that has nothing to do with what you need from them yet. A deposit, not an ask.Mentioned in This Episode:Momentum Marketing Bootcamp — for owners and sales professionals who know they need a consistent way to build referral relationships, not just another brochure drop.Take what you need, share what helps, and come back for more.Send questions for Ask Me Anything episodes!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings . Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.
In this sponsored episode of The Edge of Show, we sit down with John Cheney, a veteran technology founder and the visionary CEO behind the General Artificial Intelligence Proficiency Institute (GenAIPI). John details his mind-blowing transition from hiring expensive development firms to utilizing "vibe coding" with platforms like Repl.it, demonstrating how he stood up a complete application infrastructure in just twenty minutes using a single architecture blueprint.The conversation dives deep into the strategic implementation of artificial intelligence within modern enterprises and the rollout of their brand-new neural architecture layer, GENA (Generative Execution Neural Architecture). Moving past standard AI experimentation, John emphasizes why true corporate transformation requires dedicated executive oversight, such as a Fractional Chief AI Officer, to successfully connect siloed databases, manage internal privacy permissions, and drive real-world business outcomes. Furthermore, they tackle the profound ethical realities of emerging tech, exploring why humanity's ultimate superpower remains active creation and why abdicating our stewardship to automated systems presents the ultimate existential risk to human agency.Support us through our Sponsors! ☕ Want to make content like ours? Sign up with Castmagic to make your creative process easy: https://bit.ly/CastmagicReferral Work smarter, grow faster. Automate your SEO, get AI insights, and manage all your clients in one place with Helm. Start today 50% off your first month at helmseo.com
Why do thousands of professionals choose AmSpirit Business Connections? In this brief overview, we share the principles that have guided the organization for decades and explains how entrepreneurs, sales representatives, and professionals use structured networking to build trusted relationships, generate qualified referrals, and uncover new business opportunities. If you're looking to grow your business through relationships, this is a great place to start. To learn more, email Frank Agin today at frankagin@amspirit.com, or schedule a call with him at https://calendly.com/frankagin/amspirit-411
Chosen by Mike Burton of Genuine Chit-Chat fame, Dune was released in 1984 and was David Lynch's ambitious attempt to bring Frank Herbert's famously dense sci-fi novel to the big screen. Produced by Dino De Laurentiis, the film had a reported budget of around $40 million and was shot largely in Mexico, with huge sets, elaborate costumes, miniature effects, and enough invented terminology to make a cinema audience quietly panic into their popcorn.The cast is absolutely stacked: Kyle MacLachlan, Francesca Annis, Jürgen Prochnow, Patrick Stewart, Max von Sydow, Sean Young, Brad Dourif, Dean Stockwell, and Sting, because apparently space needed a tiny pair of metal pants. On release, the film received mixed reviews and struggled commercially, but over time it became a cult VHS-era oddity: messy, fascinating, visually distinctive, and still discussed decades later by people trying to work out what on Arrakis just happened.Checkout Mike's Genuine Chit-Chat here and Star Wars Chit-Chat here.TRAILER GUY PLOT SYNOPSISIn a universe ruled by emperors, noble houses, secret orders, and one extremely valuable substance, a young heir is pulled into a war for control of the desert planet Arrakis.There are prophecies. There are giant sandworms. There are whispered thoughts, glowing eyes, floating villains, and political schemes so thick you may need a flowchart and a lie down.One family will fall. One boy will rise. And one 1980s sci-fi epic will ask the eternal question: what if Shakespeare, space opera, and a fever dream all shared the same VHS tape?FUN FACTSDavid Lynch turned down the chance to direct Return of the Jedi before taking on Dune.The film was adapted from Frank Herbert's 1965 novel, widely considered one of the most influential science fiction books ever written.The soundtrack was mainly composed by Toto, with Brian Eno contributing the haunting “Prophecy Theme.”The famous “weirding modules” were invented for the movie, replacing some of the novel's more internal and philosophical martial arts concepts.Several longer cuts exist, including a television version credited to “Alan Smithee,” the traditional pseudonym used when a director disowns a project.Lynch has often avoided discussing the film in detail, largely because he did not have final cut.The sandworm effects used miniatures and practical techniques, giving them that distinctive handmade 1980s fantasy look.Sting's Feyd-Rautha became one of the film's most memorable images, thanks partly to a costume that appears to have been designed by someone very confident in the future of underwear.Patrick Stewart's Gurney Halleck charging into battle with a pug remains one of the most gloriously baffling images in all of vintage sci-fi cinema.SUPPORT THE SHOWSupport the Show If you enjoy the show and would like to support us, we have a Patreon here. If you're listening on Apple Podcasts or Spotify, leaving us a 5-star review (and a short comment) really helps more people discover the show. It's quick, free, and makes a huge difference. Referral links also help out the show if you were going to sign up:NordVPNNordPassthevhsstrikesback@gmail.comhttps://linktr.ee/vhsstrikesback
Felicity DeLemos, aka Tooth Fairy RDH, joins the podcast to share her path from dental assisting to dental hygiene school, career burnout as a newly graduate, and eventually expanding into entrepreneurship. Felicity shares tips on setting boundaries in school with practical study strategies, time management habits, and the importance of checking in with yourself before burnout takes over. If you've been searching for realistic advice on dental hygiene school, RDH burnout, student loans, or career flexibility in dentistry, this episode delivers grounded insight without the pressure to have everything figured out.
For decades, referrals were the most dependable growth engine in tax and accounting.A client told a friend, “You should call my CPA.” An attorney made an introduction. A financial advisor recommended someone they trusted. And in many cases, that recommendation led directly to a phone call.That is no longer how the process works.The referral may still begin with a person, but before the prospect contacts your firm, they validate the recommendation. They search your name, visit your website, read your reviews, and increasingly ask ChatGPT, Gemini, Perplexity, or Google AI questions such as:Does this firm really understand my situation? Do they specialize in my industry?Are they the best fit? Who else should I consider?AI is now standing between the referral and the phone call.In this episode of The Growth Minded Accountant, Lee Reams and Rebekah Barton explain how the referral pipeline has evolved through three distinct generations:Referral 1.0: The word-of-mouth era, when trust in the person making the recommendation was often enough.Referral 2.0: The Google era, when prospects began validating firms through websites, reviews, local search results, and online reputation.Referral 3.0: The AI recommendation era, where AI does not merely help prospects find firms. It interprets the available evidence, compares options, and helps prospects decide which firm appears to be the best match.That distinction matters.A firm may have decades of experience, strong client relationships, and deep knowledge. But if that expertise is not visible through its website, content, reviews, FAQs, videos, and other digital evidence, AI may not understand when or why the firm should be recommended.Lee and Rebekah also introduce the idea of invisible referral leakage: referrals that firms never know they received because the prospect researched the firm, found insufficient evidence of relevant expertise, and chose someone else before making contact.The phone never rings. The lead never enters the CRM. The firm never knows the opportunity existed.The solution is not to chase every new marketing trend or become an online influencer. It is to make the expertise your firm already possesses easier to find, understand, and trust.The referral still begins with a person. But AI has become the gatekeeper. Ready to See Whether AI Understands Your Firm?Open ChatGPT, Gemini, Perplexity, or Google AI and ask the same questions your ideal clients might ask.Does your firm appear?Does AI understand what you specialize in?Does it find enough evidence to validate your experience?Which competitors are being recommended instead?That is exactly why CountingWorks PRO created the Free Digital Blueprint Assessment. We evaluate your firm's digital authority, reputation, content footprint, positioning, and visibility across today's AI-driven referral landscape.Then we provide a customized roadmap showing where your firm is strong, where it may be invisible, and what you can do to improve.Because today, it is not enough to earn the referral.You also have to get past the gatekeeper.Start your Free Digital Blueprint Assessment: CountingWorksPRO.com/start
July 16th Jamesen Shook Present Night 0 kicking off SCI weekend with an Extreme bang. In this episode I go over the card with Jamesen Shook himself. This even promises to steel SCI weekend.Card includes:Boot Scooting Death:Sicko The Clown vs Sean CampbellNo Rope Barbed Wire:Saul Wright vs Izzy ByrumCoffin Match:Davina Thorne vs Ravenna VeinKO or Submission Only:Damon Stryker vs Kasey OwensFans Bring The Weapons:Tank w/ The Rev vs Dimitri AlexandrovChairs, Chairs and more Chairs:Unsigned and Don't Care vs Talledega KnightsKing of The Mountain Ladder Match:Christopher vs Hindrix vs Wade vs Rolando vs Lee vs 3 mystery opponents Bull Rope/Boards of Death:John Wayne Murdoch vs Big DaveHellevation Deathmatch:Jamesen Shook vs Niño ExtremoBe sure to follow Jamesen Shook on social media at….Facebook: Jamesen ShookInstagram: jamesen_shookX(Twitter): jshook_75Be sure to follow Drinkin at MO's on our social media accounts to stay up to date on the show..X(Twitter): Big_Mo83Instagram: drinkinatmosFacebook: Drinkin at MO's Threads: drinkinatmos Be sure to subscribe to the channel here on YouTube and all audio platforms…YouTube: https://youtube.com/@drinkinatmos338Spotify: https://open.spotify.com/show/6PqYhq9pQF21c5Hu01b23j?si=X8XLCOFZS_-qGBBzdYoD7AApple: https://podcasts.apple.com/us/podcast/drinkin-at-mos/id1617536259IHeartRadio: https://www.iheart.com/podcast/269-drinkin-at-mos-112523315?cmp=ios_share&sc=ios_social_share&pr=false&autoplay=trueAmazon: https://music.amazon.com/podcasts/5af99e6b-2c35-4f31-b8e4-5d8183216231/drinkin-at-mo%E2%80%99s?ref=dm_sh_pMALI1SeXwefTlaUdVRC9VIohSpotify for Podcasters: https://anchor.fm/drinkinatmosThank you to Prince Nana Coffee for sponsoring the podcast. Use the referral link below to order yourself some amazing premium coffee.Referral: https://princenanacoffee.com/?ref=BigMo#prowrestling #independentwrestling #wwe #aew #ringofhonor #TNAwrestling #gcw #czw #ecw #letsfngo #drinkinatmos #njpw #nwa #flophousewrestling #socalprowrestling #luchaunderground #luchaundergroundtemple #pwrevolver #warriorwrestling #fantasticleagueofwrestling
Have you ever wondered what actually goes into generating referrals without asking? In this episode, I'm sharing what I teach my clients to generate consistent referrals without asking, paying incentives, or relying on awkward conversations. I'll walk you through my Three Ps framework and explain how to build a referral strategy that feels authentic. By the end of this episode, you'll have a clear roadmap for creating a sustainable referral system that delivers results year after year. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/422
Watch the full episode on our YouTube channel: youtube.com/@mreapodcastAmanda Furman never wanted to be in sales. In fact, when she looked at career options after 10 years at home with her kids, “no sales” was at the top of her list.Then she found real estate.Today, Amanda runs a 120-unit business in Appleton, Wisconsin, with more than $30 million in annual volume, and 98% of it comes from repeat and referral business. She has never bought a lead. Instead, she built a simple, human, hyperlocal system around her database, her community and the people she already loves serving.In this episode, Amanda breaks down her 52-touch program, including a monthly digital newsletter, community coupons, local events and client giveaways. She also shares how her pumpkin drop-off became a signature touch, why her investor seminar led to multiple deals, and how Fox Cities Fridays turned local business spotlights into one of her strongest marketing plays.Amanda's model works because it feels real. It is built on service, not sales. It gives before it asks. And it proves what Gary Keller has always said: Your database is your business.Resources:Read Talk Triggers by Jay Baer and Daniel LeminEmail Amanda Furman: Amanda@amandafurmancollective.comConnect with Amanda Furman on InstagramConnect with Amanda Furman on FacebookCheck out Amanda Furman's websiteOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.
What makes one dental hygiene school or scholarship application stand out while another gets overlooked? In this episode, Dana shares the most common personal statement mistakes she sees after reviewing hundreds of dental hygiene school and scholarship applications. You'll learn how to move beyond generic answers, tell a story that reflects who you are, and use AI as a tool without losing your authentic voice.
In this LoanOfficerPodcast.com episode, the host Chris Johnstone sits down with mortgage advisor Logan Judah to discuss how he transitioned from nearly 20 years in mortgage operations into loan origination and quickly built a thriving referral-based mortgage business. Logan shares how solving difficult loan scenarios, creating value for Realtor partners, and putting clients first has helped him grow almost entirely through referrals. In this episode, you'll learn: • How Logan Judah built a mortgage business where 95% of his production comes from Realtor referrals and repeat relationships. • Why becoming a problem solver for difficult loan scenarios helps loan officers earn more trust, referrals, and long-term business. • The relationship-building strategies Logan uses to grow his database, strengthen Realtor partnerships, and generate consistent mortgage leads. Whether you're a new loan officer looking to build your pipeline or an experienced mortgage professional wanting to generate more referral business, this episode is filled with practical strategies you can implement immediately. Listen now to discover how Logan Judah built a successful mortgage business by delivering value, solving complex lending challenges, and putting relationships before transactions. If you enjoyed this episode, be sure to subscribe to LoanOfficerPodcast.com and leave us a 5-star review. Your support helps us continue bringing conversations with the mortgage industry's top producers and business leaders.
Growing a detailing business isn't just about getting more customers—it's about building relationships with the people who already know your future customers.In this episode of the Detail Solutions Podcast, Alex sits down with fellow detailer Timothy Mills, a BNI member with over two years of networking experience, to discuss how referral marketing has transformed his business. Together, they break down why networking groups like BNI, your local Chamber of Commerce, and other business organizations can become one of the most valuable marketing tools a detailer has.They share real-world experiences about building trust, creating referral partnerships, developing a sales team without hiring employees, and why success comes from giving value before asking for business. Whether you're a one-man shop or looking to scale, this conversation will challenge the way you think about marketing your business.In this episode you'll learn:Why referrals shouldn't stop with your existing customersHow networking groups create long-term business opportunitiesThe "Givers Gain" mindset and why it worksHow to craft referral asks that actually get resultsThe importance of becoming known for more than just detailingWhy consistency and relationships beat cold advertising every timeIf you're tired of relying solely on social media, Google ads, or waiting for the phone to ring, this episode will show you how to build a referral network that continues working long after the meeting ends.I think this is one of those episodes that can help detailers at every stage of business, because the biggest takeaway isn't "Join BNI." It's "Get out of your shop, build relationships, and let other professionals become your sales team." That's the message that comes through over and over in your conversation with Tim.
Known as the King of Thicc Style he's one of the best big men in the business. Sam Stackhouse has been all over competing alongside some other “big” names both teaming with and sometimes even going up against longtime friend KJ Orso fka Fuego Del Sol. As he gets ready for a big summer including a shot at the GCW tag titles we sit down and talk his career.Booking inquiries: booksamstackhouse@gmail.comSam Stackhouse Merch:https://samstackhouseshop.bigcartel.com/?fbclid=IwZnRzaASqjWxleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEe3YMuWKNivgFk5CvjYYClv3w6e63otc4KH_3mssnxVnNk_4pI9r1yWwCsauE_aem_BE5vLnzyhXC3URsZVnxO4ABe sure to follow him on social media at…YouTube: TheSamStackhouseFacebook: San StackhouseInstagram: sam_stackhouseX(Twitter): Sam_StackhouseBe sure to follow Drinkin at MO's on our social media accounts to stay up to date on the show..X(Twitter): Big_Mo83Instagram: drinkinatmosFacebook: Drinkin at MO's Threads: drinkinatmos Be sure to subscribe to the channel here on YouTube and all audio platforms…YouTube: https://youtube.com/@drinkinatmos338Spotify: https://open.spotify.com/show/6PqYhq9pQF21c5Hu01b23j?si=X8XLCOFZS_-qGBBzdYoD7AApple: https://podcasts.apple.com/us/podcast/drinkin-at-mos/id1617536259IHeartRadio: https://www.iheart.com/podcast/269-drinkin-at-mos-112523315?cmp=ios_share&sc=ios_social_share&pr=false&autoplay=trueAmazon: https://music.amazon.com/podcasts/5af99e6b-2c35-4f31-b8e4-5d8183216231/drinkin-at-mo%E2%80%99s?ref=dm_sh_pMALI1SeXwefTlaUdVRC9VIohSpotify for Podcasters: https://anchor.fm/drinkinatmosThank you to Prince Nana Coffee for sponsoring the podcast. Use the referral link below to order yourself some amazing premium coffee.Referral: https://princenanacoffee.com/?ref=BigMo#prowrestling #independentwrestling #wwe #aew #ringofhonor #TNAwrestling #gcw #czw #ecw #letsfngo #drinkinatmos #njpw #nwa #flophousewrestling #socalprowrestling #luchaunderground #luchaundergroundtemple #pwrevolver #warriorwrestling #fantasticleagueofwrestling
After a car accident in New Jersey, knowing which doctor to see and how to navigate PIP coverage can save you weeks of pain. We break down direct access to specialists, common injuries, and why conservative care comes first. Hess Spine and Orthopedics - Hackensack, NJ City: Hackensack Address: 19 Kotte Pl Website: https://hessorthopedics.com/location/orthopedic-surgeon-hackensack-new-jersey/ Phone: +1 201 633 8500
Welcome to a special edition of The Edge of Show, produced in partnership with Cointelegraph. Let's hear together about the evolution of digital assets and their impact on financial infrastructure.Today we sit down with Andrew Isaacs, Co-Founder and COO of Neyro, who draws on his deep investment banking background to explain how the digital asset market has matured past pure hype into sustainable, on-chain revenue models. He breaks down how Neyro is utilizing autonomous AI agents to solve the massive systemic hurdles of fractured blockchain liquidity and data overload.Then, Denys Ivanov, CPO at Hacken, joins the conversation to address the critical, often overlooked dark side of automated systems. He exposes the reality of how easily AI agents can be prompt-injected or manipulated, and details Hacken's latest advancements in automated smart contract audits, risk-scoring for asset managers, and live real-time AI red-teaming.Support us through our Sponsors! ☕ Want to make content like ours? Sign up with Castmagic to make your creative process easy: https://bit.ly/CastmagicReferral Work smarter, grow faster. Automate your SEO, get AI insights, and manage all your clients in one place with Helm. Start today 50% off your first month at helmseo.com
Cognitive Atrophy, Referral Incentives, Fragmented Care: Is Primary Care Inevitable or Fixable? Episode 519. Primary care physicians are leaving traditional practice for concierge medicine in visible numbers—and the question is whether that exodus is an unavoidable consequence of how the system is built, or something we've simply chosen not to fix. Stacey Richter talks with Dr. Lisa Rosenbaum, a cardiologist at Beth Israel Deaconess Medical Center (BIDMC) and national correspondent for the New England Journal of Medicine, who recently devoted an entire season of her NEJM podcast, Not Otherwise Specified, to the state of primary care. Together they test three forces reshaping the field—cognitive atrophy, referral incentives, and care fragmentation—against a single question: inevitable, or fixable? WHAT YOU'LL LEARN ✅ Why Dr. Lisa Rosenbaum calls the risk of "cognitive atrophy" among primary care physicians a generational threat rather than an individual one—and why she believes it is not inevitable ✅ How financial incentives that pay far more for a specialist visit than a primary care visit (roughly 5% of healthcare dollars for close to 35% of outpatient visits) structurally push referrals earlier and more often than necessary ✅ Why "relational expertise"—the judgment a doctor builds by knowing a patient over time—is, in Dr. Rosenbaum's view, primary care's real and undervalued skill set ✅ How care fragmentation, illustrated by Miriam Paramore's LinkedIn essay about her father's end-of-life care, leaves patients bouncing among specialists with no one taking ownership of the whole picture ✅ Why Dr. Rosenbaum argues that blaming everything on structural constraints "strip[s] ourselves of our own agency," and what she thinks physicians and healthcare buyers should each do about it WHY THIS MATTERS Roughly 70% of physicians are employed today, and about 5% of every healthcare dollar goes to primary care despite it covering close to 35% of all outpatient visits—numbers that, per Dr. Rosenbaum, reflect choices the system has made, not laws of nature. When primary care doctors lose the time and incentive to build relationships with patients, the system loses its quarterback, and patients end up fragmented across specialists with no one accountable for the whole picture. Dr. Rosenbaum's core argument is that none of this is inevitable, but fixing it requires both structural change and individual physicians and healthcare buyers reclaiming their own agency. MENTIONED IN THIS EPISODE EP504 with Ryan Jacobs: Apple Podcasts | Spotify | Other Apps EP473 with Kenny Cole, MD: Apple Podcasts | Spotify Other Apps EP391 with Scott Conard, MD: Apple Podcasts | Spotify | Other Apps Article: "Ordinary Rural Death: My Father's End-of-Life Journey" by Miriam Paramore EP409 with Larry Bauer, MSW, MEd: Apple Podcasts | Spotify | Other Apps === LINKS ===
Chosen by Timothy and released in 2002, Irreversible was written and directed by Gaspar Noe, the Argentine-born French filmmaker already known for pushing audiences well outside the comfort zone. The film stars Monica Bellucci, Vincent Cassel and Albert Dupontel, with Bellucci and Cassel appearing together while they were married in real life, which adds an extra layer of intensity to an already very uncomfortable viewing experience.Shot in France on a relatively modest budget, Irreversible became one of the most talked-about films of the early 2000s after its Cannes Film Festival premiere, where it reportedly caused walkouts, outrage and intense debate. Its reputation has only grown since then, becoming a notorious landmark of extreme cinema, French arthouse provocation and the kind of DVD rental choice that could absolutely ruin a quiet night in.TRAILER GUY PLOT SYNOPSISIn a city that never seems to stop moving, one night spirals into panic, rage and revenge. Two men descend into the Paris underground, searching for someone they believe must pay, while the world around them twists, turns and refuses to offer anything close to comfort.But this is no ordinary thriller. Time itself has been shattered, the pieces laid out backwards, forcing us to watch consequence before cause, fury before heartbreak, and chaos before the fragile moments that came before it.Irreversible is a cinematic endurance test from 2002, where love, violence and fate collide in a film that asks one simple question: are you sure you meant to rent this?FUN FACTSIrreversible premiered at the 2002 Cannes Film Festival and quickly became one of the most controversial films of that year.The film is structured in reverse chronological order, with scenes playing out from the end of the story back to the beginning.Gaspar Noe has said the backwards structure was partly inspired by the idea that life can only be understood after events have already happened.Monica Bellucci and Vincent Cassel were married at the time of filming, making their performances together especially striking.The film is often grouped with the New French Extremity movement, a wave of French cinema known for graphic, confrontational and boundary-pushing storytelling.Much of the film's unsettling atmosphere comes from its aggressive sound design, including low-frequency audio designed to make viewers feel physically uncomfortable.The nightclub sequence is famous for its disorientating camerawork, harsh lighting and deliberately oppressive visual style.Irreversible was banned or heavily restricted in some countries due to its explicit content and graphic violence.The film's title refers to the idea that time destroys everything, which is also one of the film's most quoted themes.In 2019, Gaspar Noe released a “Straight Cut” version of the film, presenting the story in chronological order.Support the ShowIf you enjoy the show and would like to support us, we have a Patreon here.If you're listening on Apple Podcasts or Spotify, leaving us a 5-star review (and a short comment) really helps more people discover the show. It's quick, free, and makes a huge difference.Referral links also help out the show if you were going to sign up:NordVPNNordPassthevhsstrikesback@gmail.comhttps://linktr.ee/vhsstrikesback
Guest Stephanie Botts, RDH and certified ergonomic assessment specialist, discusses the realities of chronic pain and career longevity in dental hygiene. Stephanie shares her journey from struggling with instrumentation in dental hygiene school to becoming certified in ergonomics and helping dental professionals prevent musculoskeletal injuries before they become career-limiting. The conversation also gets into her challenges in dental hygiene school, perfectionism in clinical care, and why many hygienists normalize pain when they should be paying attention to it.
Send Katie a Text Message!! Referrals are one of the best compliments your business can receive—but they shouldn't be the only way you're attracting clients.In this episode, Michelle Lynn and I unpack one of the biggest myths in the interior design industry: that being "referral only" is the ultimate sign of success. While referrals are an incredible source of business, relying on them alone creates an unpredictable pipeline and makes it difficult to confidently grow your firm.We dive into what it actually takes to build a sustainable sales and marketing system—from blogs and SEO to email marketing, social media, and creating a repeatable sales process that supports long-term growth.In This Episode, We Cover: Why referral-only businesses often struggle with consistency The difference between referrals and a true marketing strategy How to create a predictable pipeline of ideal clients Why consistency matters more than constantly creating new content How blogs, SEO, Pinterest, email marketing, and social media work together Why every interior designer needs a documented sales process The importance of building a business that supports the life you actually want How intentional marketing creates more freedom and stability If you've ever wondered why your business feels like it's constantly riding the highs and lows of referrals, this episode will help you shift your thinking and build a more intentional approach to growth.Because referrals are a wonderful bonus.They're just not a business strategy.Connect with KatieLinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite
Three-time Olympian Becky Downie is here and opens up about the difficult years between Tokyo and Paris, why she never officially retired after the Olympics, recovering from multiple surgeries and two Achilles ruptures, competing without a permanent gym or coach, and why she believes British Gymnastics has finally begun to change. We also discuss the future of uneven bars, athlete autonomy, trauma-informed coaching, and the equipment issue Becky says is holding back bar specialists around the world. CHAPTERS 00:00 Cold Open – "I Wasn't a Functioning Human" 00:25 Introduction: Becky Downie's Journey to Paris 05:27 Life After Paris: Retirement, Fibroids & Starting Again 08:08 Discovering the Fibroids That Changed Everything 14:42 Dating, Family & Wanting Children 15:27 Paris Olympics: New Coaches, New Team Dynamic 20:00 Trauma, Lilleshall & Recovering After Tokyo 31:19 Learning to Heal & Process Trauma 37:39 Training Without a Coach or Gym 40:12 Why LA 2028 Is Still the Goal 44:07 Sponsor: Huel 45:37 Body Maintenance, Strength Training & Supplements 51:30 Has British Gymnastics Really Changed? 54:22 Equipment Injustice: The Uneven Bars Problem 57:03 Why Gymnova Bars Need to Change 01:01:08 Two Achilles Ruptures & Learning to Trust Your Body 01:08:25 Athlete Autonomy & Speaking Up 01:11:17 Athlete Representation & The Future 01:12:34 The Book Becky Wants to Write 01:15:33 Looking Ahead to LA 2028 01:15:43 Update: Coach, New Gym & Commonwealth Games Decision GET MORE FROM GYMCASTIC Join Club Gym Nerd for weekly Behind the Scenes episodes, extended interviews, live Q&As, exclusive commissions, our members-only forum, fantasy gymnastics, and more: https://gymcastic.com/club/ Elite Score Explorer: https://gymcastic.com/elite-scores/ Roster Lab: https://gymcastic.com/2028-roster-lab/ Gymnastics Calendar: https://gymcastic.com/gymnastics-calendar/ Live Shows: https://gymcastic.com/live-shows/ GymCastic Store: https://store.gymcastic.com/ Newsletter: https://gymcastic.com/ Becky Downie Playlist: https://youtube.com/playlist?list=PLJwVDDnyD6Ig OUR SPONSOR: HUEL Make healthy eating simple. Get Huel today with our exclusive offer of 15% OFF online with code GYMCASTIC at huel.com/GYMCASTIC. New customers only. Thank you to Huel for partnering and supporting our show. SUPPORT GYMCASTIC Club Gym Nerd members get our weekly Behind the Scenes podcast every Friday, extended interviews, live Q&As, discounts on live shows, fantasy gymnastics, games, and our members-only forum. Refer a friend to Club Gym Nerd! Once they sign up, email customerservice@gymcastic.com with "Referral" in the subject line and you'll both receive a free month of membership. Everything is at GymCastic.com.
Plenty of Pilates studios look successful from the outside. The numbers tell a different story. In this episode, Lesley Logan sits down in person with Julian Barnes, co-founder and CEO of the BFS Network, the boutique fitness industry's market intelligence company behind the annual State of the Industry report. Julian brings the data from 500-plus studios across 46 states. Lesley brings the how. Together they break down the five numbers that separate a real business from an expensive hobby, and what it actually takes to keep clients for years instead of weeks. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:The five KPIs that profitable studios track every month.Why referrals still beat social media for new leads.How to structure an intro offer that converts.The objection scripts that turn a maybe into a yes.Why holding clients accountable is what kills churn.Episode References/Links:BFS Network – bfsnetwork.comBFS Pilates Studio Benchmarks Report - BFSreport.com or BFSpilatesreport.comFacebook https://beitpod.com/thebfsnetwork https://www.facebook.com/thebfsnetwork?mibextid=wwXIfr&mibextid=wwXIfrSubmit your wins or questions - https://beitpod.com/questionsGuest Bio:Julian Barnes is Co-Founder and CEO of the BFS Network, the premier growth accelerator and market intelligence company in the beauty, fitness, and self-care industry. He leads BFS' CEO Network — the premier peer-to-peer leadership network for multi-location, multimillion-dollar operators who are building to scale — and serves as Managing Director of the Global Leadership Council, whose members collectively operate more than 10,000 locations worldwide. He also serves as an Outside Director for a global fitness brand. Barnes created NYU's Institute in Entrepreneurship & Small Business Management and served on the US Tennis Association's Investment Committee, which managed a $200M portfolio. He holds a BA from Tufts and a JD from UNC Chapel Hill.If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Julian Barnes 0:00 You have to be confident enough, both in your own abilities and that the universe will provide for you the right way. You have to be confident enough to say no to the wrong person, so you keep space open for the right person, as you said, and you have to be confident that the universe is going to bring that right person to you.Lesley Logan 0:24 Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:05 All right, Be It babe. This is really for my Pilates studio owners and teachers out there, people who want to open a Pilates studio. We are going to get deep in numbers, and you're hearing me talk a lot about my thoughts about the Pilates industry and how you are going to have a profitable Pilates business. So it's kind of fun. If you've never heard me talk Pilates business, and you want to hear my thoughts, you can. For those of you who are Profitable Pilates members, you're going to hear some of my favorite things to say, and I think you're going to be really impressed with how amazing your studios are doing compared to others. But also, I think it's really important to know what the stats are. What is going on in the Pilates history? It is changing. There are a lot of studios, but are these studios actually as successful as they look? Lesley Logan 1:28 So, I think this report is really fun. If you watch it on YouTube, you're gonna see the visuals of these numbers. If you're like me and need to see them, you can watch it there. We'll also have everything in the show notes and in the blog as well. You guys are awesome. Here is Julian from the BFS Network. Lesley Logan 1:43 All right, loves, this is gonna be fun. You guys get to hear me in my own element, probably a little more behind the scenes of what we do with other businesses, but we have an incredible guest here. We'll talk a lot of numbers, so if you're a visual person, you might want to watch this on our YouTube channel. Julian from the BFS Network, you are here. Hello, tell everyone who you are and what you rock at, because they're going to want to know.Julian Barnes 2:18 Lesley, I am here in your home studio in Las Vegas. This is not Zoom. This is.. I could touch your high five. Here we go. There we go. Awesome. Hello, everyone. My name is Julian Barnes. I am the co-founder and CEO of the BFS Network. I am based in New York City, here in Vegas to hang out with my good friend Lesley and Brad. We are the BFS Network. For today's conversation, the most important thing I'm going to share is we are known as the premier market intelligence company in the boutique fitness industry. We publish the State of the Industry report, which is the annual report, which is the most comprehensive report in our industry. A lot of data, a lot of KPIs, a lot of metrics, all focused on showing what profitable studios do. So I'm here today with Lesley, and I'm going to share some of the numbers, and she's going to tell us how to achieve those numbers.Lesley Logan 3:13 Yeah, I'm excited. Let's go, let's do it. I'm a visual person, so I'm glad you got a visual for us.Julian Barnes 3:18 So the first thing I want to just talk about is who participated in the survey. In addition to the Profitable Pilates community, this survey has been conducted over the last 18 months, 500-plus studios worldwide. Most importantly, it is the overwhelming majority, 89% of the studios that participated in the survey have three or fewer locations, and most of them have one location, individually owned, self-financed, no private equity, no investor. So we're talking about just the regular studio owner who bootstrapped and saved, and maybe borrowed from the bank to open, that's who's in here. There's no Solidcore in here, there's no Barry's, there's no SoulCycle. And if there are some independent Club Pilates franchisees, they're individually owned, they're not big corporate, so that's.Lesley Logan 4:17 Not one of those people who owns 75 or 100 sharing. Yeah, yeah.Julian Barnes 4:21 Exactly. All right, so that's who's in it. Also, there's broad geographical distribution of the survey, meaning 45% of the responses came from cities with a population of half a million or more, 45% came from cities 50,000 to half a million, another 10% are rural areas less than 50,000, 46 out of 50 states, so we have geographic representation, we have market size representation, one, two, and three locations, no PE, no investors, so we're talking about the average mom-and-pop small studio everywhere in this country.Lesley Logan 4:57 Okay, you know I'm gonna want to have dinner where the four states are, so we got a find studio close to. Julian Barnes 5:01 It's like three S's. No, three N's. So it's North Dakota, Nebraska, and I forget the other two.Lesley Logan 5:08 Okay, I have a really great city for you, Nebraska solo owner, really pretty incredible, open for over 20 years. Julian Barnes 5:13 That's what we need. Okay. So that's who we're talking about. The way we're going to rock today is talk about the BFS scorecard, which is six KPIs. I'm going to share with the listeners, all of you, the six KPIs that profitable studios track, and I'm going to tell you what those KPIs are. And then we're going to come back, and I'm going to ask Lesley how and what a studio should do to achieve those KPIs. So, I am the "what" today; Lesley is going to be the "how."Lesley Logan 5:49 Yeah. So, for those of you, this is how it was explained to me, and I think this is a lot of fun for my peeps to listen. He's gonna be that Steve Kornacki at the big board, and I'm gonna come in as Rachel Maddow or Chris Hayes. I mean, obviously I watch a news channel, so there we go. So I'm gonna come in with my opinion and my punditry.Julian Barnes 6:07 You don't have blonde hair, so you're not that other channel.Lesley Logan 6:09 I'm not. Also, these are still my cheeks, my lips, my eyes.Julian Barnes 6:18 All real, keeping it real. Okay, so KPI number one is number of leads per month, and Profitable Pilates studios generally are generating somewhere between 10 to 50 leads per month. The number one response is more than 50 leads, so 30% of the respondents generated more than 50 leads, and then the tie for second was less than 10 leads per month and 10 to 25. Less than 10 was 20%, 10 to 25 is 21%, so that's basically a tie. I don't know for sure, but if I had to guess, the studios that are generating more than 50 leads a month are probably mat Pilates with larger class sizes, and yeah, they need more leads.Lesley Logan 7:09 I think anytime you need more leads, it's probably better having more class-based classes. Yeah.Julian Barnes 7:13 Exactly. And so the studios with less than 10 or 10 to 25 are probably more of the Reformer.Lesley Logan 7:19 Yeah.Julian Barnes 7:19 So number of leads per month is the first metric to track. I'm going to run through these quickly, and then we're going to come back. Okay, so the first KPI is number of leads per month, and the highest response was more than 50 leads per month. 30% of the Profitable Pilates studios that we surveyed generate more than 50 leads per month, and I would imagine that the majority of those are Pilates mat classes, where they have more people in seats and bigger studios, and they need to fill classes. Tied for second was less than 10 leads per month and 10 to 25 leads per month, and that is between 20 and 21% of the people who completed this assessment selected less than 10 and 10 to 25. So number of leads per month is the first KPI that we're going to talk about. Second KPI is the conversion rate, and let's see if I can do this, because I'm not an idiot, is what I told you, right?Lesley Logan 8:19 You're doing great. So there we go.Julian Barnes 8:22 Conversion rate of leads to first-time visitors. I can't wait for Lesley to break this down, but it's one thing for someone to email you, to DM you, to IM you to say, "I'm interested, send me more information about your studio." It's another thing for that person to actually walk in the door, and so conversion rate of lead to first-time visitor, Profitable Pilates studios are converting at more than 30%. 54% of the Profitable Pilates studios are converting at more than 30%. So think about that: for every 10 leads, the best studios are getting three of those 10 emails to walk in the door, right? So, conversion rate of leads to first-time visitors. Now they came, they took a class, they bought the intro offer. The question is, what percentage of those people made a second, bigger purchase? They already purchased the intro offer. I like to think about it like this: you go to a restaurant the first time and you have a nice meal. My question is always, am I going to come back? And especially if you bring a friend with you, maybe it's your favorite restaurant, and you bring a friend with you to your favorite restaurant, and you pay for the dinner. The question for your friend is, did you enjoy your dinner, and did you enjoy your dinner enough that you would come back and pay for it? That second purchase, same thing applies with studios, so they bought the intro offer. Did they come back? And Profitable studios, 55% of Profitable Pilates studios convert to a second, bigger purchase more than 30% of the time. So see how small these numbers get: for every 10 leads, three walk in the door, and of those three that walk in the door, only one is making a next purchase. So Lesley's gonna break that down. She is chomping up the bits, waiting for me. Lesley Logan 10:13 I can't wait. Julian Barnes 10:13 All right, so those are the first three KPIs. Okay, so the last two KPIs we'll talk about are average member lifetime value, which is how long they stay, and so the largest category for Profitable Pilates studios, 28% of Profitable Pilates studios have a lifetime value greater than two years. The good news is, hence the name of Profitable Pilates, that 71% of the Profitable Pilates studios that completed this assessment have an LTV of more than two years, and that's really important. I'll let Lesley weigh in on why that's important, but the number is more than two years. You want to be an LTV more than two years. Julian Barnes 10:56 And finally, the last KPI we're going to talk about today is churn, and churn means how often your members leave and you have to go refill that spot. You can't grow if you're constantly replacing someone in your studio. So Profitable Pilates studios, 43% of profitable Pilates studios minimize churn to less than 5%, but here again, the Profitable Pilates community that Lesley runs, 71% of the people who completed this assessment have a churn less than 5%.Julian Barnes 11:31 So let's recap. The five KPIs are number of leads per month, converting those leads from lead to first visit, converting the first visit to a second purchase, assuming the first visit is an intro offer, second purchase, then how long do they stay, and do you retain them by minimizing churn? Those are the five KPIs. That's what Profitable studios do in the Pilates sector. Lesley, now tell the people.Lesley Logan 12:02 Oh my gosh.Julian Barnes 12:03 Tell the people, Lesley, what they're supposed to do to achieve these numbers. How do they get these number of leads per month?Lesley Logan 12:11 Okay, so here's a really great... I just want to say I'm really proud of the people who filled this out, because my goal has always been for the people we coach for the long term. I'm like, your business should get really boring, like it should get really predictable. My goal is that some of our people need one lead a month because they actually don't have room, and they're actually referring out to other businesses in the area. That obviously is more of a smaller studio that doesn't have large group classes, but that is the absolute goal, because it's better to be entertained in your life, your business should not be so entertaining. Lesley Logan 12:39 So what I would say is, for studios to have a really great conversion, if you don't know how many leads you're getting a month, that's important. You got to start there, and you want to know where they're coming from, because that really does help you understand where you're spending your time marketing. Everyone tries to sell you to the moon and back that you should be on social media. You might not need to be, depends on your community, right? Depends on how many people are there, and depends on how many leads you need. I know that sounds crazy in 2026 that I would tell someone that it's not about social media, but it's not, more and more people are not necessarily trusting what they're seeing on socials because of AI and things like that. So, you really want to have an amazing network of clients who love you, who refer people out, so you're getting strong, solid leads, because those are gonna be the ones that actually come in over just reaching out to see what's going on.Julian Barnes 13:22 You just said something I want to jump on. I didn't mention it, but we also asked studio owners what was their most effective lead gen tactic. You want to guess what that answer is, Lesley?Lesley Logan 13:33 Referral.Julian Barnes 13:34 By far, in every modality.Lesley Logan 13:39 Yes. And here's what people.Julian Barnes 13:40 It's two to one, like it wasn't close. And again, these are profit, not just Pilates, all modalities. The number one lead gen tactic is referrals. So when you said people don't trust what's on the social and socials, what do people trust?Lesley Logan 13:56 They trust their friends.Julian Barnes 13:57 They trust people they know, people who they know, like, and trust.Lesley Logan 14:00 So here's the thing: if you are a new business right now, or you need people right now, if you're spending all of your time marketing yourself through stuff online and buying ads, that's one way to do it. And you will get people. I'm not saying that doesn't work, but you will get more people quicker if you actually tell the people who know, like, and trust you, whether they're clients or not, "Here's what my studio does, here's who we help, here's how we help them. Who do you know?" If you say, "Who do you know?" it opens a loop. You open a loop, people aren't likely to say, "I don't know anyone," because they'd have to think about that. But if you say, "Who do you know?" it opens this loop, and they start being aware of it. And if their friend's like, "Oh, my shoulder hurts," they go, "Oh, I just heard about the studio down the street." People will refer you people, and those are the people who actually come in, more likely than not, than someone who's just cruising the internet and filling out the contact form. Whoever fills out the contact form, honestly, it's whoever gets to them first and doesn't bug them.Julian Barnes 14:49 Let's take the people behind the scenes for a second. Before this call, we were chilling out in your backyard, and is it safe to say that we have some fundamental disagreements about how studios actually operate some things, right?Lesley Logan 15:27 I think that's okay, though.Julian Barnes 15:36 I wanted them to know that the things you and I agree on are the most important fundamental aspects of running a business. The things we disagree on, I say they're on the fringe, they're just a matter of choice. But this, having referrals, know, like, and trust that, it is tested over time.Lesley Logan 15:26 Yeah, I mean, it's so true. And also, it just makes it a lot easier on you if you need clients today. You opened the studio recently, or you hired a new teacher, or you opened some new classes, you need people to fill those seats today, you will always have a faster rate of transitioning them into clients if you're going to your community and the people who trust you, because they will talk about you, they will have a trust transference. If you are waiting for people to fill out your contact form, then it's like, well, they wanted you at 11:00 PM last night while they were watching someone on some TV show doing what they thought was Pilates, so they reached out, but now it's 8:00 AM or 9:00 AM in the morning and they're at work. Then it's like, "Well, I'm too busy this weekend," so you got to get people when they're excited. Lesley Logan 16:07 If you have a 30% conversion rate from the lead into coming in, that's great. I actually don't think that that's a terrible... I think if you have higher than that, you are doing great, but if you have lower than that, that's where I have concern. I feel like 30% feels very fair. Where I want you to really look at is from that, when they come in, if you have a lower than 30% conversion rate, you really do have an issue, because the numbers just get so small, and you're actually just wasting a lot of time. You're working really hard. And so I think this is where you, as an owner, need to look at what your onboarding experience is. How are you setting people up? Are you getting them with the right teacher? Are you the only person who's teaching them? Then it really is on you, what's going on?Lesley Logan 16:47 And this is where I think a lot of people make mistakes, because they try to sell Pilates, or whatever the modality is. People actually don't want to buy process; they want to buy the transformation, they want to buy the passion from you. And so this is where, if you're a studio owner and you're not the one who's doing these intro offers, they're going into a class, or they're going into another teacher's experience. You need someone who's got passion and actually can read the person, because you have to take what their goal is and what you offer and show how they get there. Nobody wants to hear, "Oh, you're going to buy the four-session-a-week package," because that's, no, that's a process. They want to buy in on the belief that you have that you can get them to where they want to go.Julian Barnes 17:24 You just said the magic word, and I don't know if people really heard you or want to go back. You said they want to buy the what, starting with the letter T?Lesley Logan 17:34 Oh, the transformation.Julian Barnes 17:35 Say that again.Lesley Logan 17:36 The transformation. They want the transformation, they want the end result.Julian Barnes 17:38 I like to say that there is no transformation without the transaction. There is no transformation without the transaction. So you have to ask the question, why are you here, and you have to actively listen to what they say, and then be prescriptive in your answer to the question. Okay, so you want X, Y, or Z. Great. Here's how you're going to get that: two times a week, three times a week. You're going to take this class, that class, this class, etc. You're going to give them a prescription, just like a doctor would give you a prescription, and tell them when they ask what does it cost, you reframe it. The investment for you to achieve your desired goal is going to be one of time and money. The time is twice a week or three times a week, and the monthly investment for that is going to be X.Lesley Logan 18:29 I agree so much, because if you can actually get them to understand that this is a tool to the transformation, and they can make that transaction, and you break it down, you can also be honest with them, and this is where trust is really built. Some people are going to come to you with goals that are not in alignment with what you do. If you actually tell them... for example, in Pilates in LA, every single person wants to lose five pounds, and it's like, "Well, here's what we know about science. Science would say, if you want to lose weight, it's a few different factors, and any fitness is part of the journey, but it's not the tool." The actual tool, especially if you're serving women, is: what are your hormones like? What are you eating? And then you can go from there. But if all you do is work out to lose weight, you might lose a couple pounds, you might change the metabolism you've got, but it's actually not going to get you to the goal. Lesley Logan 19:20 And so this is where it's really cool for people, and this is what I coach people on their first-time sessions, is find out what they're there for, and then tell them you can or can't help them. So I would always say, "Here's how Pilates is going to be part of your journey, here's what we can't do, but here's what we can do." First of all, most people are lied to so much, or sold a bunch of smoke and mirrors, that they actually will like that you told them that. They might not buy from you, they might go to someone else, or they might try something else and come back, because they actually believe and trust you. I really do believe in being authentic here. And then when you're teaching the sessions, you need to actually tell them, "Here's why I've chosen this exercise for you, here's why this exercise is going to hit your goals." That's what people don't do, they just keep talking about Pilates this, Pilates that. Pilates is now on every corner, so maybe that worked in the 1990s or might have worked in the early 2000s, but it doesn't work today. You actually have to say, "With my eye, I'm seeing your shoulder is doing this, and you have back pain, and so what I'm seeing is because of this imbalance, you're gonna have back pain until we get this balanced. So, here's these three exercises we're going to do, and they're going to help you with this." You have to actually tell them, take them behind the scenes. I like to say that their first sessions, their intro sessions, are like going to a buffet. They get to see all the different options, and you're going to talk about all the different options, and then you're going to prescribe them, like Julian said, like, "Hey, okay." First of all, I never say, "Did you like that?" You got to just go with confidence. You're like, "Thank you for letting me teach you," because that gives gratitude, it lets them know the session's over, and then you go into, "You said you wanted this. Here's how we're going to get there. Here's the process." Julian Barnes 19:20 Here's the roadmap.Lesley Logan 19:20 Yes. And then if they're like, "Whoa, that's too much for me." If you go through all the investment and all the time, and they're like, "That's more than I can spend right now," you can say, "I understand. We can take a little longer; instead of coming three times a week, we can do two times a week, or we can do this and this," but you have to actually help them find a way. I get it, some people don't work out, so that's not even the money, it's the actual going from zero times at the gym to coming three times. You're asking a lot, so this is where you have to be honest, and this is where I think our industry really needs a little kick in the pants, and a nice one. People that are with me a long time have heard me say this: if you aren't going to hold people accountable to their goals, you're going to become a to-do that they move around all the time.Julian Barnes 21:28 1,000%. And remember, they came to you. You didn't go find them.Lesley Logan 21:34 Yeah.Julian Barnes 21:35 Even if you did, even if you went to the local farmers market, you didn't force them to give you their email. Lesley Logan 21:40 Yeah.Julian Barnes 21:40 They gave you their email. They walked into the door. You have to ask them why they walked in, and you have to actually listen, so you can connect what they said with what you're going to say. You know what you're going to say, you know what your packages are. The question is, can you connect your packages to the goal they told you they want to achieve? It is not about giving permission, you are the person in the position of authority.Lesley Logan 22:09 Well, that's the thing. You just said you are the person in the position of authority, and that's where people don't see themselves.Julian Barnes 22:15 Retain your power.Lesley Logan 22:16 And so when people come to us, I have to constantly remind them that you're so worthy. If you have people who are late canceling and you're not charging them, I promise you, you're losing that client. That's not a client you want, by the way, but it's also you're losing that client because when push comes to shove. Julian Barnes 22:31 They're not committed. Lesley Logan 22:33 Right. When their budget has an issue, when something comes up, they're like, "Oh, I'm going to cancel my Pilates," because they're not actually seeing results, because you didn't hold them accountable to get results. I think this is where people really have to actually remember there is such a thing as you being in relation to them, and there is a camaraderie, but you're also the expert. They came to you, and the only way that they can exchange the energy is to pay you that worth, but you have to hold them accountable so that they get those results. And when you get them the results, that's why you don't have churn, that's why your churn is so low, and that's why you'll have clients for life. And by the way.Julian Barnes 23:05 We're gonna come back to that. Lesley Logan 23:05 Okay I just want to say, I think a lot of people go, "Oh, this person came to me, I hope they like me." You can't be like that if you want a business that actually works and doesn't stress you out at the end of the day. You have to actually have the authority, because you are the expert. They don't know.Julian Barnes 23:21 You have to be a little bit like Steve Jobs. Steve Jobs said you don't ask the customer what they want; you tell the customer what they need. None of us raised our hand and said we want a phone, remember the Blackberries and the Treos, and we want a contact management thing, we want to surf the web. No one said, "I want that." He presented it to us and said, "Here, isn't this cool?"Lesley Logan 23:45 Yeah, right. I think that's where, I understand some people's first-time sessions are in a group class. I would argue that that's a harder way to sell things. I would absolutely say, if you are a class-based studio and you want to have clients for life, you should have some sort of onboarding that allows them to be either on their own or in a very small group of other people who are also on an intro, so that you can actually find out why they're there and actually tell them how these exercises on whatever equipment you're teaching them actually help them reach their goal. Because if you just put them in a class with a bunch of other people, first of all, they get lost, and the experienced people get annoyed if the teacher keeps teaching to the newbie. You're going to lose people; they're going to start going, "I'm not getting challenged here, I'm going to this studio over here." So, I really do believe in an onboarding journey. And, of course, people are going to say, "Oh, this studio over here will let me in." Great, you should go to that studio that doesn't have any worries about you getting hurt and doesn't want your sessions to be personalized. No problem. I understand you want to get started. I actually believe in villainizing a little bit of the thing that you are not doing, so that you can actually tell people, "Here's why you wanted to work with me. Here's why you want to trust me, because I actually care about why you're here, and you're not just a number on my Reformer, you're actually a person whose impact I want. I want you to have the transformation you wanted." But I also think when they're in that first session, whatever it is, a week or a session, I really do think if you don't tell them what you're seeing in their body that's keeping them from the goal they want to have, you are missing out on an opportunity for them to understand how smart you are and how much of an expert you are. If you tell me that you want to have better posture and I'm seeing that your hip is up to one side, you have to tell people, "Oh, I noticed this, no wonder your posture is having problems. So here we're going to do these exercises." I always said this, but I think it's really where people miss out. This is where teachers keep it to themselves and they actually don't tell the client what they're seeing; they just pick exercises, but the person doesn't know why you're picking that. So, you have to peel back the curtain, so that they can see that you're in there with them, you're a partner in this journey, and you're gonna hold them accountable to hitting the goals they want, and then when they hit those, you're gonna set new ones.Julian Barnes 25:40 Right. All right, so let's talk about KPI number three: percentage of new visitors who purchase a membership or a bigger package. So we're talking specifically about people who purchase the intro offer, they finish the one week or the two week or the one month, whatever the intro offer is, they finished that. Did they pull out their credit card and make a second purchase? What should studios do, owners, and instructors do to increase the probability of a yes?Lesley Logan 26:11 I love this question so much. I'm going to take us back a little bit. So I want to go back to the intro offer. You need to pick an intro offer that actually fits the goals you need. If you need a lot of clients, the intro offer needs to be very simple, very easy. I wouldn't even give people two weeks, I think that is crazy nonsense. I also don't like free; I think you have to charge. It's very hard to go from zero to whatever you're charging. So, I would say if you need clients yesterday, you're doing a single-session intro offer with a very much hands-on experience, where someone is told, you find out what they need in an interview style, and then a concierge style at the end about what's going on. That's what you need. If you don't need a ton of clients, then your intro offer can be a little longer, and can actually be a higher need to say yes, meaning instead of doing a private session and the intro offer is $60 for one session, it might be $180 for three. That obviously is going to get rejected more, because it's a bit more. "I don't know if I want to spend $180 on you, I just met you, I don't even know you." But you don't need a lot of people, so you're like, "I only want the best to come through," right? So you really want to make sure you're picking that. Now, obviously, the higher the intro offer's time and money commitment is, the more likely you're actually going to have a second purchase if they do it in a condensed form of time. That's why I disagree with two weeks or one month, I really do, especially for in-person. I think you want to keep things quick, because when that dopamine high is happening, that's when they're more likely to buy. If it's three sessions that they can take over three weeks, good luck, because they only felt the high in the moment when they drove their car home, they actually didn't get the benefits. But if it's three sessions in one week, you're more likely to get that second purchase. You want people to feel the benefits, because let's be really honest: Joe Pilates has a quote that everyone likes to use, but they don't finish the sentence. "In 10 Pilates sessions, you feel different. In 20 sessions, you look different. In 30 sessions, you have a whole new body." But they don't finish it: "If you come three to four times a week, or your money back." That's what Joe said, that's what his ad said. If you're just coming to Pilates once a week, it'd be like trying to study Spanish once a week. I can recognize words, but I'm not going to be able to understand Bad Bunny, that's not happening. I have to do it multiple times a week, and science is there, no matter the modality. Unless you're doing something three or four times a week, you're actually not making a change.Julian Barnes 26:58 Well, that's the key, right? Earlier you said you're here for the transformation. The first step, I would argue, in the transformation is transforming your daily routine. What you just said is people need to adopt a new routine that says, "I'm coming on Tuesday morning, Thursday after work, Saturday morning." I'm committed to that change. See, hear these terms: commitment, investment, transformation. They need to commit. You need to present them with a prescription. You are more likely to be successful if you present a prescription that gives them the opportunity to adopt a new routine from day one.Lesley Logan 28:10 Here's the thing: you will sound more confident when you're talking with them if you're making them rise up to the occasion. It is understanding their intake forms.Julian Barnes 29:12 You're leading them to rise to the occasion.Lesley Logan 29:18 Yes. Here's the thing: are you more likely to come to the person who says, "When do you want to come in?" If you're someone who's listening who says, "When do you want to come in? Do you want to come in next week?" I'm going to tell you right now, your business is a hobby, and eventually the IRS is going to audit you, so that's not going to be good for you. You're not gonna be profitable. If you're telling people, "Hey, you should come, you're gonna come two times a week. I have 10:00 AM on Tuesdays and Thursdays, does that work for you?" That is me telling you. You're going, "Hmm, does it work for me?" But you're not, you're more likely to look at your calendar like, "When do I want to come in? Oh, next week actually feels really full. Now I can't come in," right? You want to actually tell people and prescribe people and have the confidence in what you're doing, and this is where I think a lot of people have a lot of fear. "Oh my god, they'll think I'm being rude." No, they won't. They're going to think that you're in control. This is a business. It's a business. Lesley Logan 30:06 And also, I don't want to waste people's money, so you can even say that. Look, here's the deal: if you're only going to come once every other week, this is kind of a waste of money. You shouldn't really do this; you could probably do something at home on YouTube. If you really want the transformation, you have to commit to it, and the commitment looks like this. That's where I would say, whether you do memberships or packages, I don't like unlimited, because that is craziness, you also can't prescribe people the times to come in. "If you want to hit this goal in the next three months, I recommend our three-time-a-week commitment. If that's too much for you, there's a two-time..." You have these things that people can choose, a journey, a path. If you're only gonna have one time a week, here's the deal: you can never miss, and I'm gonna need you to do homework, because the reality is, one time a week, if that's all you can afford time or money-wise, I get that something is better than nothing, but you gotta do something at home. Otherwise, it is a waste of your time and money, and I don't wanna waste your money. And when you talk like that with people, they're like, "Oh, this person really knows what they're talking about." When you ask them, "When do you want to come in?" a broken clock is right two times a day. You're going to get some people, but those are the type-A people who happen to be near you or close to you, and they kind of like you. You're not going to have a business where it's easy to predict how much money you're going to make month after month.Julian Barnes 31:15 Would you say that transformation requires the three C's? You need to change your routine, you need to be consistent about the changes you're making in routine, and you have to be willing to get rid of your comfort zone, get out of your comfort zone. Very little change occurs when you're comfortable.Lesley Logan 31:37 Oh, you know what happens: if you don't change, the world does, and you just actually get further behind. So I do think that... I love all those three C's, and I think that's really helpful for people. Here's the thing, the objections you're going to get are three. There might be some other ones, but these are the three I've heard teaching for a really long time, and I used to run nine studios for a high-end fitness company, so I have heard them all, which are: "I don't have the money." Guess what, everyone says that when they actually don't really want to tell you why they can't do it, or they didn't like it. It's an easier thing. You're not going to go show me your wallet, right? So, "I don't have the money," and "I don't have the time." This is one for people who want change, but they're afraid of leaving their comfort zone. So, this is where you actually have to have a speech ready in hand. "I get that. I'm a very busy person. Here's what we're going to do: we are going to pre-schedule your sessions for the next month, so you can schedule your whole life around it. How about we start two weeks out, because it's a little easier? Two weeks out, it's not overwhelming. We're going to schedule your whole life around it, and because of our cancellation policy, you're going to cancel your friends over this, and you're actually going to get the transformation." Or they have to "think about it." If they have to think about it, there's a couple things going on. You weren't good enough at making sure they understood how what you're doing is going to help them with their transformation. You didn't get an honest goal out of them, or you actually didn't tell them how you're going to get there, so they're kind of in, but they're not sure. Or you have way too many offers. If you have too many offers, "I don't know what to do. If I see we have these packages, and we have these packages, we have this class over here, we have this class over here..." It's too confusing for me, and I have to think about it. You want things to be very easy for people to make a yes. And so, if they have to say, "Oh, I have to talk to my husband," that is also a way of saying, "I don't have the money," or "I'm not sure," because most women have the ability to spend the money on what they want. The first time I ever heard this as a brand new teacher, I said, "No problem. If your husband has any questions, here is my number. Remember, these are the goals we talked about, here's how we're going to get there." And if you want me to chat with him about how this is going to work out, I'm happy to do that. Guess what? He came up to my studio the next day and he said, "My wife can come as much as she wants, whatever she wants, she can come as much as she wants. I just want her to be happy," right? Most of the time it's not the husband; it's that she was not sure if she was worthy of the commitment, and we have to hold space for that. But if you can actually think of the objections you have, and then come up with your responses ahead of time, you're gonna come off more confident when they have those. And then guess what, they can go think about it. Okay, great. "I'm gonna reach out next week, I'm gonna reach out tomorrow, I'm gonna call back on the follow-up. Is that okay with you?" You'd be surprised how many people come in if you follow up.Julian Barnes 34:04 Now, here's one of the areas where we may disagree. I agree with everything you just said. Sometimes it's okay to say, "We may not be for you."Lesley Logan 34:13 Oh, we're not going to disagree on that. I love that.Julian Barnes 34:17 I hear you. The three objections: don't have time, can't afford it, not sure. Okay, I hear you. We may not be the right place for you. We are the place for people who are willing to make a commitment to the transformation they seek. We work with people who are committed. We work with... and then whatever's in your community, you know, describe them. They might be business owners, executives, presidents of corporations, whatever is in your tribe, in your community. We work with the best of the best. If you want to be part of that, we'd love to have you, but I get it, we may not be for you, and that's okay. Lesley Logan 34:56 That's okay. Julian, I love this, because I just coached someone today, and she was talking about, "Oh, they got sick and they couldn't do this, and now they're good there." I said, "You should fire them as clients, they're not good clients." In fact, I would call that dirty money. Every single teacher out there who's taking clients who just come in willy-nilly, that is dirty money. It's actually never going to get you good referrals. There's certainly not gonna be a walking billboard. The best advice I ever got when I first started teaching Pilates, best advice, a teacher took me aside on my first day, and he goes, "Get one client and make them obsessed with you. You focus every energy and everything you have on that one client, and you will have clients for life." And he's not wrong. I was gifted a duet session from a teacher who was moving, and I took that to heart. They're like, "We can't come next week." I'm like, "Oh, well, I'll see you... let's go with an extra one this week. Gotta make it up."Julian Barnes 35:43 Exactly right.Lesley Logan 35:44 And they're like, "What? We don't do two in a week." I'm like, "Well, you're missing next week. I'm not gonna wait two weeks to see you. What change are we gonna have? We gotta do this." They never miss a session. Guess what? Within two weeks, I had two of their friends from their building, right? Because I was like, "If you want to work with me, this is how often you have to do this." And here's the thing: when you tell people, "We might not be for you," one, some people will rise to the occasion because they don't like to be rejected, and two, you're leaving space for someone who's going to actually add to the community and make your business successful. And, by the way, more importantly, you're going to make an impact on them, because it's not fun to teach people who are not committed it's, actually exhausting.Julian Barnes 36:18 I know you believe in karma.Lesley Logan 36:19 I do. Julian Barnes 36:20 Right, as we sit in a room full of crystals everywhere.Lesley Logan 36:24 Some people, I'm wondering when their karma is coming. I'm just gonna say.Julian Barnes 36:28 So you have to be confident enough that the universe will present you what you need when you need it, and that confidence is really tested when you have some financial needs and the wrong client walks in. You have to be confident enough, both in your own abilities and that the universe will provide for you the right way. You have to be confident enough to say no to the wrong person, so you keep space open for the right person, as you said, and you have to be confident that the universe is going to bring that right person to you.Lesley Logan 37:12 Yes. Well, and.Julian Barnes 37:13 But it's not going to always be on your schedule.Lesley Logan 37:15 No. And that... well, that's here's the thing, we've been talking about these different leads, you actually don't get to decide when people are going to finally come in the door. So you have to make sure that whatever you're doing is making sure it's put in front of them and reminded in front of them, and they're reminded again until they're like, "Oh, I'm finally ready." We actually don't get to decide when they come in the door, but once they're there, we absolutely can say, "You're in my house, and in my house, this is how we do things," right? Like my house, you can leave your shoes on, we got a dog, he goes in and out, this is a desert, we're fine, but some people's houses, the shoes go off. I was just at a friend's house who's in the Pilates industry, and he's like, "Yeah, you take your shoes off," and we went upstairs, and he's like, "Oh, there's a deck, put these slippers on," and I'm like, "Oh my god, there's so many rules!" But guess what, it's his house. Those are the rules of participating in his world, and so I would just say it's okay to have these rules. It really helps people understand the boundaries, and it will make for better clients who are more consistent, and guess what, they will go back to the best way to get clients: refer you better clients.Julian Barnes 38:15 Great. So now, how do we keep them? How do you recommend that your clients act in such a way as to increase lifetime value? First of all, what is lifetime value? Second, why is it important? Third, how do you increase it? What is it? Why is it important? How do you increase it?Lesley Logan 38:34 So you can correct me. I'm going to do a simple lifetime value with clients: like if you have clients for two years, how much money do you often make off them? And getting an average of a lifetime value really helps you understand how many clients you really kind of need for your business to predict or project what you want to make. You want to make a million dollars for your studio, and your average lifetime client is X. Then you need 25 of those clients to get there, right? So it really helps you understand the business you're going to have. And our businesses, we have a really amazing lifetime value of a lot of our clients. It's kind of insane for our membership bases that are online, what they are, and so once we know those, it really helps us understand how much money are we going to spend marketing, right? Especially if you're an on-demand business or membership basis.Julian Barnes 39:12 How much you're willing to invest in marketing.Lesley Logan 39:14 Yes.Julian Barnes 39:14 If you know that your member is paying you 100 bucks a month, which is 1,200 bucks a year, and they have an average tenure of two years, then you know that you have about $2,400 for every client.Lesley Logan 39:27 Yeah.Julian Barnes 39:28 So now you back, that's not even that's before profit.Lesley Logan 39:30 Yep. Okay. Yep.Julian Barnes 39:32 Now you back that down and back that out and say, "Well, how much am I willing to invest by an acquisition cost? Am I willing to invest $100 to make $2,400? Sure. Am I willing to invest $2,000 to make $2,400? Not so much."Lesley Logan 39:32 There are people who will do that, and I think they're crazy.Julian Barnes 39:33 So you know that number because you want to know how much you want to invest.Lesley Logan 39:37 Yes, and it's really important, and it really does take time to get that value if you're a brand new studio. This is going to be something. Julian Barnes 40:00 6 to 18 months, minimum. Lesley Logan 40:02 So it's really important. What was the second two questions?Julian Barnes 40:06 That's what it is. How do you keep your members with you for two, three, four years? How?Lesley Logan 40:14 Okay, so first of all, this is going to sound crazy. If your value system doesn't include commitment and consistency, you've already started your business off on the wrong foot for a long-term lifetime value of a client. You have to actually have in your value of your business, "We want committed or consistent clients." What are we going to do? It's part of our value system to make sure that happens. Maybe that comes from communication, maybe that comes from transparency, maybe that comes from responsibility, maybe that comes from community, but you have to decide in your value system how you're going to get there from the get-go. Because everything in your value system dictates how you make decisions on who you hire, what services you offer, what days you're open, all that stuff, right? Second thing is, if you're not making sure your clients are consistent, if you're just letting them cancel and there's no fees, they're not committed. Guess what, they're going to eventually go somewhere else, because no one's making sure they show up.Julian Barnes 41:11 The word there you're looking for, I think, is accountable.Lesley Logan 41:14 Yes.Julian Barnes 41:15 Accountable. You have to hold your clients accountable to the prescription for the transformation that they said they want. You didn't tell them what they wanted; they told you what they wanted. You told them how to get it.Lesley Logan 41:29 Yeah, exactly. So, I think this is where people are afraid they'll lose clients if they uphold a cancellation policy. Nope, you'll lose them because you didn't. Now, you might lose them in the beginning, like, "This is too harsh." Great, this is not the studio for you. That studio on the street is in charge, go there. I don't know if you'll get your goals, but you won't be charged for not showing up here. You said you wanted to do this; I held a space for you, right? It's really important. And you'll say it in your own words, but I promise you, I promise you, I had clients when I was in LA... I taught in LA for 12 years. I was there for 14, taught 12 years in LA, and when COVID hit, I still had more than half of my clients from the first year I started teaching.Julian Barnes 42:08 How? What did you do to maintain that LTV?Lesley Logan 42:12 Aside from my boundaries, if I traveled, there was a teacher coming into their space at their exact same time, so their schedule didn't change just because my schedule changed. I think this is really important: no matter the size of your space, you've got to have backups or a backup policy in place, so that you can get sick, have to travel, or have a baby, and make sure that they're taken care of at the schedule that they committed to, because it's really hard for them to move their schedule, right? Second thing, if you're not reinstating what they're getting from you, you think that they're mind readers, they're not, right? So, you have to remind them how far they've come, how close they are to their goal. "Oh, you've hit this goal, where are we at now?" You also need to actually... they talk so much, they are nonstop, they think you're their therapist. If you're not listening to the things they're saying they're going to go do with their family, "Oh, you're going to go hike such and such volcano in Europe? Okay, we're going to add some exercises in to make sure you can do that. Oh, you want to start running a marathon? Okay, we got to do these things to help keep your hips open, otherwise your back's going to hurt." You need to hear the things that they're saying they want to do with their kids, their family. You have to insert yourself. Julian Barnes 43:15 You have to listen. I'm hearing you say, 'Listen, listen.'Lesley Logan 43:17 And what do most teachers do? This is the thing, I say this, the industry is having an amazing moment right now, but I promise you, right now, because all the teachers are focused on cues, and all the students are focused on how many people are in the class, you are going to see the pendulum swing the other way. Because people are not there for your cues; they're there for the transformation. And if you're not looking with your eyes at what their body is doing, you don't know what cue you need. You have to see what they're doing, and then give them the correction that they need in that moment. And because we have different learning styles and things like that, you can't... I'm sorry, you can't have memorized cues. You have to learn how to be present, and be present to listen to what they're saying when they're leaving. What are they saying? "Oh, you know, my sister's coming to town next week." Guess what I'm saying: "Oh, is your sister coming with you to class? Do we need to reschedule your sessions?" Because if you can start to train them, then they're never missing, they're getting the consistency. But you have to know that their goals are going to change with their life. My clients, 12 years long, I mean, it's amazing what height we got out of them, and they're older. So I think it's really important for people to actually remember that the impact you want to make is there if you listen, and they'll stay because you keep reminding them how Pilates is part of their life.Julian Barnes 44:32 And so churn, to wrap it up, LTV and churn are related. You want your LTV to be high so they stay with you for many years, and you want to reduce your churn, which is the percentage of clients or members who leave your studio. What are some of the best practices that studio owners can implement to minimize churn?Lesley Logan 44:53 So, I think this is where, if your business is based off waitlists and 12-hour things, and hoping people cancel so they will get off the waitlist, you're actually going to have churn. I actually think this is where we have to really think about who we're trying to serve and how we're serving them. And I would really make sure that your clients are able to be part of the journey of the growth of your business. They should be part of it, celebrated, reminded that they're there. They always need to have a name. Every single person, whoever you hire, no matter how big you get, if they are not saying people's first names, and also following up, "Oh, you've been gone for two weeks because of X surgery. How are you doing? Yes, we paused your membership, but..." actually check on them. "Oh, I don't want to bother them." Oh my god, they won't respond if you're bothering them! We have to actually stick around and be in people's lives, and follow up and remind them that they matter and that they're missed. And if you have any teachers who are not remembering people's names and not remembering that they've been gone, you're going to have a churn problem. I think the reason why my businesses have grown, even in coaching people, and that we have people who've been with us since day one, is because we constantly remind everybody who the OG people were. These people are here; they've been with us for the long haul. They remembered us when it was small, but they're being introduced to the new people when it's bigger, and they're feeling that they're part of a community. I think people forget that people, at the base of everything, just want to belong. And if you're not able to look them in the eye and remember their name and introduce them to somebody else, they're going to feel unseen at some point. So I really do think that churn is reduced when you see people as a human being.Julian Barnes 46:27 So, I have a bonus question for you which is, right in your wheelhouse as a veteran instructor, more like a comment for you to reply to, from the very beginning of this conversation, you haven't used this word, but it's my takeaway of what you've been saying: impact. We talk about how people want transformation. Talk about how do you convert from lead to first-time visitor? How do you convert from first-time visitor to second purchase? How do you keep them a long time? How do you minimize churn? To me, the answer is impact, and what we, at BFS, don't focus on front of house, we're not Pilates instructors, but you obviously are. And so what I like to remind people, and I'm going to ask you to elaborate, I like to remind people none of the processes, none of the systems, none of the messaging, none of the stuff matters if you're not delivering fire classes each and every time. Agree, disagree, assess?Lesley Logan 47:29 Oh, I agree. I also think it's really interesting because I come from this as a classical Pilates instructor, but I coach a lot of contemporary-based Pilates. So my fire classes on the Reformer always start with footwork and probably end with the same exercise. So, when you say fire classes, I think it's really important that I say.Julian Barnes 47:47 I want to say impact. The classes have to deliver impact.Lesley Logan 47:50 Yeah, they have to. Well, I'm saying I'm agreeing with you. I'm also saying you don't have to be someone who's recreating the wheel every time, but people have to feel so different than when they walked in the door, because if they feel the same, then they're not coming back. This is a nice hobby that they have, you fit the thing, but as soon as road construction's up or their job goes across town, you're out of it. Here's what I know about being a teacher for so long in LA: people would drive across freeways to stay with the same teacher because of the impact. Why would they do that when there's a studio... it's LA! There are, and by the way, it's LA, like New York, the best Pilates instructors in the world are in these places, and they're going across town. Why? It is because of the impact. And I think this is where people lose their confidence: they see other people doing things and go, "Oh, I should do that, too. Everyone's Reformers are beige now; I should do beige. Everything is this." No. What is it that you said you would give people, and what is it that they want? And if you can stay clear on that and keep understanding what their new wants are, you will have them for life.Julian Barnes 48:59 This goes back to something you said earlier today: take one client and give everything to, say that again, you said?Lesley Logan 49:07 Take one client and you make them obsessed with you, and then you'll have clients for life.Julian Barnes 49:11 Okay, so unpack that, because I think you're talking about how do you make them obsessed. To me, that sounds like you're saying give them 110%, teach the best class every time, you are the best.Lesley Logan 49:38 It goes back to accountability. I'm going to give 110% in every session, but you have to show up for the sessions, and it's a two-way street, I'm not in your body, right? So you got to make sure that they feel like they can trust you to tell you what's going on, but they have to show up
WEWARD REFERRAL: StoicGazelle7283Hey! Have you heard of WeWard? It's a fun and easy app that rewards you for walking. Use my code StoicGazelle7283 to start with 150 Wards!Download WeWard with the link below and let's walk together:https://wewardapp.go.link/8ifvH?adj_label=StoicGazelle7283
Many interior designers wear "referral-only" like a badge of honor—but what happens when the referrals stop? In this episode of The Art of Being Principal Series, Michelle Lynne and Katie Decker-Erickson unpack one of the biggest misconceptions in the design industry: that referrals alone are enough to build a sustainable business. The truth? Referrals are wonderful—but they're not a strategy. If you want consistent revenue, predictable growth, healthy profit, and the ability to actually step into the role of Principal Designer, your business needs a marketing engine that works even when you're busy serving clients. Michelle and Katie share candid stories from their own firms, discuss why consistency always beats bursts of activity, and explain how sales, marketing, operations, and financial systems all work together to create a business that supports the life you actually want. Whether you're trying to grow your firm, build a stronger pipeline, or simply stop wondering where your next project will come from, this episode will help you think differently about marketing—and your role as the leader of your business. In this episode, we discuss: Why "referral-only" isn't a long-term growth strategy The real reason marketing should never be the first thing you cut Building a consistent pipeline instead of riding the referral roller coaster How blogs, email marketing, Pinterest, SEO, and social media work together Why repurposing content is smarter than constantly creating new content The importance of owning your audience through email marketing Creating systems that support sales instead of relying on memory How strong operations and financial planning support sustainable growth Defining success on your own terms—not someone else's Instagram feed Why the ultimate luxury isn't more money—it's having the freedom to design your life Memorable Quote "Luxury is having the time to think, read, wander, and romanticize your life." Resources Mentioned Sidemark CRM & Marketing Platform Claude AI ChatGPT The Other Side of Change: Who We Become When Life Makes Other Plans by Marian Ryan Join Us in Dallas If this conversation resonates with you, we'd love to see you at Be In The Room: The Art of Being Principal, a one-day immersive experience for established interior design firm owners. Together, we'll dive deeper into the three pillars every successful firm needs: Sales & Marketing Operations Financials This isn't another conference filled with theory. It's an intimate day of practical strategy, honest conversations, and real business building alongside other established firm owners. Learn more HERE.
If you've ever sent a quick email and immediately moved on, this episode may challenge you—in a useful way. Dana walks through how everyday communication habits, especially over email or messaging, shape your professional reputation long before you meet someone in person. For dental hygiene students and early-career clinicians, this isn't about being overly formal—it's about being intentional. A clear subject line, a respectful greeting, a concise question, and a simple thank you are not extra steps; they are baseline professionalism in a field where first impressions travel quickly.
Send us Fan MailThis week we're highlighting an important partnership that helps support the quality of child care in Georgia and strengthens the professionals who provide this care every day: our work with Child Care Resource and Referral agencies, or CCR&Rs. Joining us are Kristin Blevins, Professional Learning Specialist here at DECAL; Dana Driggers is Assistant Director of Operations for Child Care Resource & Referral of Southeast Georgia in Savannah; Cindy Fick is Operations Director for Child Care Resource and Referral of Southwest Georgia in Albany; Ricci Lewis-Johnson is an Early Childhood Specialist with Leap Early Learning Partners in Augusta; and Kristen Groover with Quality Care for Children: Central West in Atlanta. Support the show
In this LoanOfficerPodcast.com episode, host Chris Johnstone sits down with Erica Davis, a mortgage professional serving Florida, Alabama, Georgia, Tennessee, and Louisiana, to discuss how she's built a referral-driven mortgage business, leveraged AI to work more efficiently, and created long-term client relationships that continue to generate repeat business. Erica also shares the lessons she's learned through market shifts, building the right team, and creating a sustainable business designed for long-term growth. In this episode, you'll learn: • How Erica uses client appreciation, referrals, and relationship marketing to generate repeat business. • How AI is helping loan officers save time, improve communication, analyze competing loan offers, and prepare for the future of AI-driven referrals. • The systems, mindset, and team strategies Erica is using to scale her business and work toward consistently closing 20 loans per month. Whether you're a new loan officer or an experienced mortgage professional looking to grow in today's changing market, this conversation is packed with practical strategies you can implement immediately. Listen now and discover how relationship marketing, AI, and consistent systems can help you build a stronger mortgage business. If you enjoyed this episode, please subscribe to LoanOfficerPodcast.com, share it with another loan officer, and leave us a 5-star review—your support helps us bring more top-producing loan officers and actionable insights to the mortgage community.
What if the secret to growing your business wasn't another funnel, ad campaign, or social media strategy?In this inspiring conversation, Julie sits down with Virginia Muzquiz, known as "The Referral Diva," to discuss how entrepreneurs can build thriving businesses through authentic relationships, meaningful connections, and referral-based growth. Virginia shares lessons from more than 20 years of helping coaches, consultants, and entrepreneurs create revenue through trust instead of transactional marketing.The conversation goes far beyond referrals. Virginia opens up about overcoming a devastating health crisis, rebuilding her confidence, developing self-efficacy, and learning how to create success without relying on fear, perfectionism, or burnout.If you've ever felt overwhelmed by funnels, social media algorithms, or trying to "do business the right way," this episode will remind you that relationships remain your most valuable business asset.In This EpisodeWhy perfection is hurting your visibilityThe difference between visibility and validationBuilding a business through relationships instead of adsThe entrepreneur mindset shift that changes everythingVirginia's powerful health and healing journeyDeveloping self-efficacy through adversityWhy consistency beats talentThe importance of market insight before building offersReferral marketing strategies that actually workNetworking mistakes entrepreneurs makeThe power of asking for helpHow to become a super connectorWhy kindness is a business strategy
This episode explores how law firm leaders can leverage data to make smarter decisions and scale effectively. Jeff Kimmel, an experienced managing partner, shares insights from his journey over the past five years. He discusses the importance of hiring skilled people, systems standardization, and embracing technology to grow a practice. Jeff highlights that much of his success comes from trusting data points rather than intuition alone.In this episode, you'll learn: The critical role of data and metrics in managing a law firm The importance of delegation and hiring experienced professionals How to implement systems early to foster scalable growth The evolving role of AI and technology in legal operations Practical advice on monitoring financials and lead quality Strategies for embracing change and new practice areas For law firm owners and managing partners, this episode offers practical leadership lessons and insights on operational growth rooted in data-driven decision-making.Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we're a fit: https://arraydigital.com/the-managing-partners-mastermind/ Chapters (00:00:00) - The Importance of Data in Managing(00:00:36) - Jeff Kimmel on Managing Partners: Five Years(00:02:04) - Managing Partners: The Next 5 Years(00:07:14) - Exploring the Mass Torts(00:13:54) - Jeff Bezos on Hiring Great People(00:15:33) - Mixed messages on IT systems(00:21:25) - Have You Got the Data for HR?(00:23:24) - Migration from TrialWorks to Neos(00:24:30) - Law Firm Executives on AI(00:32:29) - Should You Use AI in Referral?(00:36:01) - Law Firm Managing Partner on The Podcast(00:41:12) - How to Make a Money on YouTube(00:41:29) - Jeff on The Next Episode
Welcome to another Edge of Show episode. Today we have a very special throwback edition of our Edge of AI Podcast! In this episode, host Ron Levy sits down with renowned digital artist and global cultural leader Krista Kim to explore the intersection of human consciousness, meditative digital art, and individual data rights in a post-AI world.In this episode they both have a conversation on how technology has quietly replaced religion, philosophy, and art as the true driver of human culture. We've traded raw human contemplation for addictive apps engineered to harvest our attention like a product, triggering what is arguably the heaviest mental health crisis in our history.Krista also maps out exactly how we can push back through absolute data sovereignty. Discover her vision for carrying the ancient spiritual traditions of Zen monks into the 21st century, bypassing the giant corporate "Borg" with private, offline LLM guardians and mapping unhackable digital spaces directly to the unique rhythm of the human heartbeat.Support us through our Sponsors! ☕ Want to make content like ours? Sign up with Castmagic to make your creative process easy: https://bit.ly/CastmagicReferral Work smarter, grow faster. Automate your SEO, get AI insights, and manage all your clients in one place with Helm. Start today 50% off your first month at helmseo.comDouble your team's efficiency with COCO. Hire dedicated AI employees for copywriting, research, and CRM. Use code REF-W8CBVH for an exclusive 5% off your first order: https://coco.xyz/dashboard/hire/plan?ref=REF-W8CBVH Do you want to grow a business? Go from an idea to livebusiness in minutes. Use our Referral code: edgeof to 50% off your first month at https://www.willo.ai/When you purchase through these links, we may earn a commission. ____
Chosen by new Patreon Chris! Released in 1985 by Paramount Pictures, Summer Rental gave John Candy one of his early big-screen leading roles, with Carl Reiner directing and a cast that includes Karen Austin, Kerri Green, Joey Lawrence, Rip Torn, and Richard Crenna. Written by Mark Reisman and Jeremy Stevens, the film arrived during that golden VHS-era window when a family comedy could basically be built around one exhausted dad, one bad holiday, and the quiet national fear that your summer break might involve damp walls, sunburn, and emotional collapse.Production took the crew to Florida, with filming around St. Petersburg and St. Pete Beach before later work in Atlanta. Alan Silvestri provided the score, giving the film a breezy, seaside feel that fits its sunburnt, slightly chaotic tone. While a confirmed production budget isn't widely available, the film earned just under $25 million at the domestic box office, which is a very respectable return for a mid-80s comedy about a man slowly losing a war against relaxation.Trailer Guy SynopsisThis summer… one man will leave behind the stress of the skies… only to discover that paradise has a booking error, a plumbing problem, and absolutely no interest in giving him a break.Jack Chester is an overworked air traffic controller in desperate need of rest. So naturally, he takes his family to Florida, where the sun is hot, the locals are odd, and every attempt at relaxation turns into another small humiliation.But when one holiday dad is pushed too far, he'll have to find his confidence, protect his family's dignity, and prove that even the world's most frazzled man can still make waves. This isn't just a vacation. It's Summer Rental.Fun FactsSummer Rental was released in US cinemas on August 9, 1985.The movie was a Paramount Pictures release, arriving right in the middle of the 1980s family-comedy boom.John Candy plays Jack Chester, an air traffic controller whose job stress sets the whole holiday disaster in motion.Richard Crenna appears as Al Pellet, giving the film a perfectly smug 80s comedy antagonist.Rip Torn plays Scully, the pirate-like restaurant owner who feels as if he wandered in from a completely different, probably smellier, seaside movie.Kerri Green, who plays Jennifer Chester, also appeared in another major 1985 favourite: The Goonies.Joey Lawrence appears as Bobby Chester and was still credited as Joseph Lawrence at this stage of his career.The fictional holiday destination in the movie is Citrus Cove, Florida.The film originally came to US home video on VHS and Betamax in 1986, which feels exactly right for a movie practically designed to live on a sun-faded rental shelf.Kino Lorber later released the film on Blu-ray with a new 4K scan, giving Jack Chester's vacation trauma a level of visual clarity no stressed dad ever asked for.Support the ShowIf you enjoy the show and would like to support us, we have a Patreon here.If you're listening on Apple Podcasts or Spotify, leaving us a 5-star review (and a short comment) really helps more people discover the show. It's quick, free, and makes a huge difference.Referral links also help out the show if you were going to sign up:NordVPNNordPassthevhsstrikesback@gmail.comhttps://linktr.ee/vhsstrikesback
Dana is talking with dental hygiene student Julianna Page about the realities of returning to school after working in dentistry for over 20 years and what dental hygiene school has been like for her as she nears the end of her last semester. They discuss burnout in accelerated dental hygiene programs, the stress of finding patients, balancing family life, and learning how to ask for support before reaching a breaking point. Julianna also shares how her background in oral surgery and periodontics shaped her passion for patient education, SRP, and public health dental hygiene. If you're a current or future dental hygiene student also navigating the pressure of school, boards, and the transition into clinical practice, know you are not alone, and learn the beauty of finding your outlet in this episode.
Send us Fan MailFREE QUIZ! Find where the chaos lives in your business in less than 10 minutes: https://www.karrieoutloud.com/pl/2148786680
Have you ever wondered why some business owners consistently receive referrals while others struggle to generate them? In this episode, I'm sharing why building a referral-based business starts with your mindset long before you implement any referral strategy. I'll also walk you through the first two steps of my five-step framework and show you how changing the way you think about referrals can completely change your results. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/420
Most payroll reps are chasing the wrong CPA partners. Here's the framework that fixes it. In this episode, Matt Vaadi breaks down the 10V4 program — the exact partner strategy his team uses to generate 40 referral opportunities per rep from CPA channels alone. It starts with one simple reframe: stop hunting for the one big honey hole and start building 10 solid relationships with a system behind them. In this episode, Matt covers: → The 10V4 framework and why it replaced everything else → How to lead with value before you ever make an ask → The lunch-and-learn menu strategy that cracks open entire CPA firms → How to out-relationship ADP without their budget or their CPA-centric reps → The specific referral ask that most payroll reps completely botch → Why 6-8 touches is the real number before a CPA will ever send you business Whether you're building your first CPA partner list or trying to systematize an existing one, this episode gives you the full playbook. ⏱️ TIMESTAMPS: 00:00 -- The 10V4 framework that changed everything 01:19 -- Why chasing the big CPA firm is the wrong move 02:10 -- How to compete against ADP without their budget 03:04 -- Leading with value: the lunch-and-learn menu strategy 05:20 -- Building rapport and going wide inside the firm 06:57 -- Outsourced Scale ad 08:33 -- How to make the ask (and why vague asks kill referrals) 10:02 -- How to systematize your 10 CPA partner relationships
Most practices focus on winning referrals, but very few think seriously about keeping them. That gap is where long-term growth is either built or lost. Joining us to explore this topic is Dr. Vic Martel, a General Dentist who has supported countless other Doctors to open and run their practices. Listen as we unpack the five pillars together and explore how you can eliminate the hurdles that sometimes keep your strongest referral relationships from becoming truly enduring partnerships, from elevating patient experiences to ensuring every interaction reinforces trust to building intentional, human communication that keeps relationships active rather than passive. We also dig into what it really means to make your best referrers feel valued, why consistent appreciation matters more than ego or self-promotion, and how even subtle gaps in how you present or position yourself can weaken otherwise strong connections. Along the way, we explore the role of education in strengthening referrals, how “hospitality” translates into clinical relationships, and the practical systems that help you sustain consistency over time rather than relying on goodwill alone.Key Points From This Episode:Why retaining referrals is just as important as getting them. Unpacking the non-negotiable need for outstanding patient experiences.A strategy for maintaining personal communication with referrals.How to make your really good referrals feel extra special.Why appreciation is more important than ego. An example of what isn't good enough when it comes to selling yourself. What to educate your referrals on and how to do it. Understanding how to show ‘hospitality' in the context of dentistry. How to appreciate your referrals and show it. Practical tips to keep connections alive. Leveraging systems to create consistency in your referral base.Links Mentioned in Today's Episode:Dr. Vic Martel Email — martelvic@gmail.com Dr. Vic Martel on LinkedIn — https://www.linkedin.com/in/victor-martel-dmd-fagd-91431922/ Unreasonable Hospitality — https://www.unreasonablehospitality.com/ Giftology — https://giftologygroup.com/ Beyond Giftology — https://giftologygroup.com/beyondgiftology/ The Ritz Carlton Effect (The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company) — https://www.amazon.ca/New-Gold-Standard-Leadership-Ritz-Carlton/dp/0071548335 Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/ Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/ Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/Dr. Grant Stucki Email — grantstucki@gmail.comDr. Grant Stucki Phone — 720-441-6059
One of the most challenging aspects of dental hygiene education is recognizing that your instructors are still learning, too. Dana reflects on the biggest mistakes she made as a dental hygiene educator, from navigating perfectionism and rigid, militant-like academic culture to learning how to support students without losing accountability. This conversation sheds light on the pressure faculty face behind the scenes and how stronger student-faculty relationships can improve the learning environment for everyone. If you're preparing for dental hygiene school or already in the middle of it, this episode is a reminder to pay attention not just to your study habits, but also to how you advocate for yourself, communicate with faculty, and build support systems that will carry you through the program and into practice.
The PIMCON Lineup Keeps Growing! Get a preview of the insights, strategies, and stories you'll see this year at the PIMCON stage. Customer acquisition costs keep rising, private equity keeps entering the market, and direct-to-consumer advertising gets more expensive every year. The firms finding new growth opportunities are building systems their competitors can't easily replicate. Anthony Lopez and Ilana Reeser have helped transform Your Insurance Attorney into a 300-person firm with 50 attorneys operating across multiple states. Anthony serves as CEO, leading the firm's technology and operational strategy, while Ilana has built a nationwide referral ecosystem that now generates hundreds of cases each month. In this episode, Anthony and Ilana share how they created a scalable growth engine by combining a structured B2B referral network with proprietary AI technology. They discuss the metrics they use to evaluate profitability, the systems required to manage high-volume referrals, and why strong partner relationships have become a competitive advantage in today's legal market. They also reveal how their custom AI platform is reshaping intake, case management, and operational efficiency across the firm. On this episode, you'll learn: Why B2B referral networks create a more scalable growth channel than relying exclusively on direct-to-consumer marketing. How nationwide referral partnerships generate hundreds of cases per month while strengthening reciprocal relationships. The kept CAC metric that reveals whether a marketing channel is actually profitable. How custom AI technology automates intake, client communication, and case management workflows. Unlock the exact strategies to scale your firm by heading over to pimcon.org and securing your tickets for PIMCON 2026. Like what you hear? Hit Subscribe! We do this every week. For more resources on how to dominate your market, visit us at Rankings.io. Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok
Welcome to this special edition of The Edge of Show, where we dive into the exciting world of Web3, AI, and entrepreneurship! In this special Twitter Space recap episode we sit with our friends from Willo Zach, and Jason, along with special guest Konstantin Kogan, to discuss the innovative platform Willo.ai and its potential to revolutionize how businesses are built.Join us as we announce the winners of a thrilling business-building contest, where participants created unique business ideas using Willo's powerful tools. We explore the creative submissions, share insights on the entrepreneurial journey, and discuss the impact of AI on startups and venture capital.What You'll Learn:How Willo.ai helps entrepreneurs launch businesses in minutesThe importance of creativity and execution in the startup worldInsights from industry experts on navigating the competitive landscapeHighlights from the contest submissions and what made them stand outWhether you're a seasoned entrepreneur or just starting your journey, this episode is packed with valuable insights and inspiration. Don't miss out on the future of business innovation!Support us through our Sponsors! ☕ Want to make content like ours? Sign up with Castmagic to make your creative process easy: https://bit.ly/CastmagicReferral Work smarter, grow faster. Automate your SEO, get AI insights, and manage all your clients in one place with Helm. Start today 50% off your first month at helmseo.comDouble your team's efficiency with COCO. Hire dedicated AI employees for copywriting, research, and CRM. Use code REF-W8CBVH for an exclusive 5% off your first order: https://coco.xyz/dashboard/hire/plan?ref=REF-W8CBVH Do you want to grow a business? Go from an idea to livebusiness in minutes. Use our Referral code: edgeof to 50% off your first month at https://www.willo.ai/When you purchase through these links, we may earn a commission. ____
Want more referrals?Most agents think they need more leads, more marketing, or more social media content.But what if the real problem is the experience you're creating for the people who already know you?In this episode, we're talking about one of the biggest missed opportunities in real estate: customer service.From past clients you've lost touch with, to current clients who need better communication, to future clients who are watching how you show up every day, every interaction is shaping your reputation and your business.You'll learn:Why past clients stop referring agentsThe simple follow-up habits that keep you top of mindHow to create a better client experienceCommon communication mistakes that damage trustWhat future clients are paying attention to before they ever contact youBecause real estate isn't the house business.It's the relationship business.And the agents who consistently earn referrals aren't always the best marketers. They're often the ones who make people feel seen, valued, and cared for long after the transaction is over. Inspired by real customer service experiences that highlighted what businesses often get wrong, this episode challenges agents to think differently about every stage of the client journey.If you want a business built on repeat clients, referrals, and genuine relationships, this episode is for you.✨ Join the Bestie community (email list):https://www.rosemarylewis.com/list✨ Six Figure Bestie (for agents building to $100K+):https://www.rosemarylewis.com/sixfigurebestie
Why do millions of patients qualify for bariatric surgery, yet only a fraction ever make it to the operating room?Hosts· Matthew Martin, trauma and bariatric surgeon at the University of Southern California/Los Angeles General Medical Center (Los Angeles, California)· Adrian Dan, bariatric and MIS surgeon, program director for the advanced MIS bariatric and foregut fellowship at Summa Health System (Akron, Ohio)· Crystal Johnson Mann, bariatric and foregut surgeon at the University of Florida (Gainesville, Florida)· Katherine Cironi, general surgery resident at the University of Southern California/Los Angeles General Medical Center (Los Angeles, California)Learning objectives:This episode explores disparities in access to bariatric surgery through three key studies examining eligibility, referral patterns, and weight stigma.References: Article #1: Socioeconomic disparities in eligibility and access to bariatric surgery: a national population-based analysis (2010, Martin et al.) https://pubmed.ncbi.nlm.nih.gov/19782647/ Analyzed national U.S. datasets to compare patients eligible for bariatric surgery with those who underwent surgery. Although more than 22 million Americans met criteria for bariatric surgery, only about 0.4% underwent surgery in 2006. Patients eligible for surgery were more likely to be female, uninsured, lower income, and from racial and ethnic minority groups, while those receiving surgery were disproportionately Caucasian women with private insurance. This discussion highlights insurance coverage as one of the largest structural barriers to care. Article #2: Investigating racial disparities in bariatric surgery referrals (2019, Johnson-Mann et al.) https://pubmed.ncbi.nlm.nih.gov/30824334/ This study focused on referral patterns within a primary care network. Among nearly 4,700 eligible patients, only 5% were referred to bariatric surgery. Referral disparities were seen across sex, ethnicity, and insurance status. Hispanic patients were significantly less likely to be referred and were far more likely to be uninsured or self-pay. The study emphasizes that disparities begin long before the operating room, often at the level of primary care referral and institutional access policies. Article #3: Assessing Weight Stigma Interventions: A Systematic Review of Randomized Controlled Trials (2025, Wang et al.) https://pubmed.ncbi.nlm.nih.gov/40227369/ Examined interventions designed to reduce weight stigma. Across 56 randomized controlled trials, most interventions demonstrated improvements in attitudes toward obesity. Effective approaches included emphasizing the biologic and environmental causes of obesity, promoting weight-inclusive healthcare, fostering empathy through shared narratives, and using cognitive dissonance strategies to challenge implicit bias. However, changing attitudes does not necessarily translate into improved clinical behavior or patient outcomes. Together, these studies demonstrate that disparities in bariatric surgery occur at multiple stages: eligibility, referral, access, and treatment. Structural barriers, provider bias, insurance limitations, and societal stigma all contribute to inequitable care. Herein, we emphasize the importance of expanding access pathways, improving provider education, and actively reducing weight stigma to ensure equitable surgical care for all eligible patients.Please visit https://behindtheknife.org to access other high-yield surgical education podcasts, videos and more. If you liked this episode, check out our recent episodes here: https://behindtheknife.org/listenBehind the Knife Premium: https://behindtheknife.org/premiumOral Board Review: https://behindtheknife.org/oral-boardOral Board Simulator: https://behindtheknife.org/oral-board/simulatorGeneral Surgery Oral Board Review Course: https://behindtheknife.org/premium/general-surgery-oral-board-reviewTrauma Surgery Video Atlas: https://behindtheknife.org/premium/trauma-surgery-video-atlasDominate Surgery: A High-Yield Guide to Your Surgery Clerkship: https://behindtheknife.org/premium/dominate-surgery-a-high-yield-guide-to-your-surgery-clerkshipDominate Surgery for APPs: A High-Yield Guide to Your Surgery Rotation: https://behindtheknife.org/premium/dominate-surgery-for-apps-a-high-yield-guide-to-your-surgery-rotationVascular Surgery Oral Board Review Course: https://behindtheknife.org/premium/vascular-surgery-oral-board-reviewColorectal Surgery Oral Board Review Course: https://behindtheknife.org/premium/colorectal-surgery-oral-board-reviewSurgical Oncology Oral Board Review Course: https://behindtheknife.org/premium/surgical-oncology-oral-board-reviewCardiothoracic Oral Board Review Course: https://behindtheknife.org/premium/cardiothoracic-surgery-oral-board-reviewDownload our App:Apple App Store: https://apps.apple.com/us/app/behind-the-knife/id1672420049Android/Google Play: https://play.google.com/store/apps/details?id=com.btk.app&hl=en_US
© 2020-2026 Ivy Podcast Discovery LLC
