Podcasts about agencies

How do you go from sales to consulting? What's the difference? Chase Courtney, a "recovering CPA" and the Director of Technology Sales at Imperial PFS, joins us to discuss how to apply your foundation of knowledge to help sell a particular product. Enjoy the episode! Episode Links: Ellerbrock-Norris: https://www.ellerbrock-norris.com/ Ellerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.com/ IPFS: https://www.ipfs.com/ LAUNCH: https://getlaunch.io/ Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515/ Ryan Brott: https://www.linkedin.com/in/ryan-brott-cepa%C2%AE-77a278a/ Chase Courtney: https://www.linkedin.com/in/chase-courtney-cpa-5a0a2276/ This episode is sponsored by LAUNCH. In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented. Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale. THAT'S WHERE LAUNCH COMES IN. Access the full-revenue potential in your existing book of business. See opportunities other agencies can't. Offer more value. Gain a competitive advantage in a commoditized market. Visit https://getlaunch.io/ to learn more.

The Lykken on Lending program will feature our Weekly Mortgage Updates with Adam DeSanctis and his MBA Mortgage Minute, and then Les Parker's TMSpotlight, a macroeconomic perspective on the economy with a music parody. That leads to Matt Graham of MBS Live providing you a rate & market update, followed by David Kittle, Chief Executive Officer @ Cypress Mortgage Capital, to discuss mortgage originations. Then we have Alice Alvey of Union Home providing a regulatory & legislative update, then Allen Pollack giving us a Tech Report on the latest technology impacting our industry. Finally, we wrap up the first half of the program with Marc Helm, Senior Executive Partner @ Transformational Mortgage Solutions, talking about Loan Servicing and the “Agencies”.

This week on How To Win: Gleb Budman of Backblaze, which offers affordable, easy cloud storage. You'll hear how bootstrapping forced them to make efficient decisions, how focusing on underserved mid-market customers helped them compete with Amazon, and how building their own platform gave them a structural advantage.Timestamps:01:45 Focusing on underserved mid-market02:15 Low pricing from efficient infrastructure07:45 Content and community marketing11:30 Bootstrapping forced efficiency13:20 Building own platform from bootstrapping16:15 Staying power and not getting ahead

For over two decades, MCT has been a leading source of innovation for the mortgage secondary market.  Melding deep subject matter expertise with a passion for emerging technologies and clients, MCT is the de facto leader in innovative mortgage capital markets technology.  MCT's technology and know-how continues to revolutionize how mortgage assets are priced, locked, protected, valued, and exchanged – offering clients the tools to thrive under any market condition. Learn more at mct-trading.com

The Transform Sales Podcast: Sales Software Review #100 features Edan Krolewicz, Founder of ExactBuyer. In this episode, Edan discusses how ExactBuyer helps users build a customized audience and engage with them effectively. The platform stands out for its real-time verification of job titles, email addresses, and company information. Edan demonstrates the software's Prospector feature and explains how the Exact Chat and Exact Match tools provide detailed insights about the audience. The platform is particularly useful for agencies trying to identify their Ideal Customer Profile. Edan also reveals that ExactBuyer offers a free plan, with a paid plan available at $99 per seat. RESOURCES & LINKS:  Want To Find the Right Sales & Marketing Software For Your Company? Learn How You Can Use The CloudTask Directory here: https://directory.cloudtask.com/ #TransformSales #leadgenerationcompanies #cloudtask

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can result in heightened revenue, decreased churn, and elevated valuations. Despite these potential gains, we caution that agencies experiencing declining profits and harboring unrealistic expectations may encounter challenges in finding suitable buyers. Our prediction is that the market for agency roll-ups will become more favorable, particularly in early 2024. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Are Agencies Ripe For Rollups? (00:35) Small agencies can get 3-4x EBITDA, and large agencies can get 10x+ (01:44) Combining smaller agencies can generate more revenue and savings (03:20) Cross-selling services between agencies can increase profitability (04:34) Many agencies are looking to sell due to a lack of leads and high churn (05:45) Agencies' valuations and expectations are declining (06:54) Unrealistic expectations are hindering agency roll-ups (07:00) The timing for agency acquisitions is getting closer (07:20) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

  Recapping 2023 in the Amazon seller world - major trends and pain points Personal and business challenges faced in 2023 - including health issues, family emergencies, and day to day struggles Reflecting on importance of family, health, and relationships over business and material success Maintaining perspective and finding meaning amidst life's ups and downs 2023 Amazon Seller Trends and Challenges:  “Post-COVID hangover” - sales declined 30% for many sellers, increased competition and costs -Success is now about differentiated, high-quality products with good branding and customer experience - Organic SERP littered with ads - mastering Amazon PPC essential  - Overall industry seems to have shrunk, with fewer new sellers entering market  - Agencies struggling as more sellers view them as commodities, quickly switching between providers Coping With Personal Crises and Hardships: - After business exit and dream lifestyle, Adam experienced emptiness and depression  - Had to re-ground himself amidst divorce and 40% revenue declines  - Perspective change - happiness not tied to outcomes, but rather presence, intuition, and relationships Emergency With Teenage Daughter: Shattering call from Danny's daughter Maia - “I can't feel my legs” after bad car accident - Long wait for emergency responders - incredibly stressful time with daughter in jeopardy - Thankful her injuries not worse in the end Losing Beloved Family Dog Cookie to Cancer: - Already sleep-deprived, agonising decline was drawn out over weeks - Reached breaking point - had to step away briefly to regain composure Ongoing Crisis for Friends in Israel: - Adam feels deep connection to affected communities now after years in the Amazon space  - Heart goes out to all impacted families - unimaginable turmoil and displacement - No easy words of comfort, but expressing solidarity and grace Summary The "post-COVID hangover" brought declining sales, fierce competition, and rising costs for Amazon sellers in 2023. Success now depends on high-quality, differentiated products with strong branding and customer experience. As organic rankings faded behind ads, mastering Amazon PPC became essential. Personally, after a business exit and the dream lifestyle, Adam experienced emptiness and depression, needing to reground himself amidst divorce and revenue drops. True happiness rests not in outcomes, but presence, intuition, and relationships. A shattering call from Danny's daughter after a bad car accident left her immobile tested their strength. Thankfully her injuries were not worse. Losing their beloved family dog Cookie to cancer after weeks of agony also pushed them to the edge and required stepping back briefly to regain composure.

Ever consider building out valuable IP or software inside of your agency to increase its valuation? If so, this episode is for you.Raj Jha partners with agencies helping them take their IP/software concept and turns it into a product that can be sold at a very high multiple.A great episode for anyone looking to scale tech or a holding co.Thanks so much for joining us this week. Want to subscribe to How to Scale an Agency? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released.  We cover:Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AI on the SEO industry and the role of agencies.How Local SEO agencies use AI to improve client content:Content Creation Challenges with AI: Contrary to initial expectations, AI has not replaced content writers. While it is used for drafting and repurposing content, AI-generated articles often require extensive human editing, especially for factual accuracy and coherence.Content Refinement and Repurposing: AI excels in transforming existing content into different formats, like converting a list into a blog post or a blog into a script. This minimizes the editing work required.Efficiency in Post Creation: AI has been particularly effective in generating social media or Google posts, reducing the time and mental effort involved in content creation. This includes automating tasks like emoji placement in posts. How Local SEO agencies explain AI to their clients:AI in Client Communication: Both Sterling Sky and Whitesoark  are transparent with clients about their AI usage, addressing concerns about potential negative impacts on SEO performance. AI is presented as a tool for idea generation and preliminary drafting, not as a primary content creator.Client Engagement with AI: Clients are generally receptive and interested in AI's role in content creation. The emphasis is on AI as an assistant that complements human skills, ensuring quality and originality in content.Cost Implications: There have been no significant shifts in pricing structures due to AI efficiencies. The focus is on using AI to maintain or reduce costs rather than altering client fees. Local SEO Agencies & their AI future:AI as a reporting super power: extracting meaningful insights from large data sets for clients.Long-Term Impact on Staffing and Skills: Agencies do not foresee AI replacing human staff. Instead, AI is viewed as a tool that enhances staff capabilities. Concerns about AI causing dependency or de-skilling are noted, but the overall sentiment is optimistic.Future of AI in Local SEO: AI is expected to lead to more efficient workflows and better quality content. Agencies anticipate a growing divide between those heavily reliant on AI and those favoring a balanced, human-centric approach. AI's role in data analysis and automating repetitive tasks is highlighted, enhancing both client service and internal processes.ChatGPT's Review InsightsExperiences and opinions on the use of AI tools like ChatGPT in SEO and content creation.The effectiveness of AI in different aspects of agency work, including creative tasks and data analysis.The influence of AI on the quality of content and the evolving nature of SEO strategies.Perspectives on the future impact of AI on the SEO industry and the role of agencies.The Near Memo is a weekly conversation about Search, Social, and CSubscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. When handling multiple brands, agencies need to craft unique content for each. Fortunately, with AI, agencies can create different personas to produce tailored content for each of their brands at scale. Today, Jennifer discusses how marketing agencies should be using AI. Show NotesConnect With: Jennifer Jones-Mitchell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. When handling multiple brands, agencies need to craft unique content for each. Fortunately, with AI, agencies can create different personas to produce tailored content for each of their brands at scale. Today, Jennifer discusses how marketing agencies should be using AI. Show NotesConnect With: Jennifer Jones-Mitchell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Lykken on Lending program will feature our Weekly Mortgage Updates with Adam DeSanctis and his MBA Mortgage Minute, and then Les Parker's TMSpotlight, a macroeconomic perspective on the economy with a music parody. That leads to Matt Graham of MBS Live providing you a rate & market update, followed by David Kittle, Chief Executive Officer @ Cypress Mortgage Capital, to discuss mortgage originations. Then we have Alice Alvey of Union Home providing a regulatory & legislative update, then Allen Pollack giving us a Tech Report on the latest technology impacting our industry. Finally, we wrap up the first half of the program with Marc Helm, Senior Executive Partner @ Transformational Mortgage Solutions, talking about Loan Servicing and the “Agencies”.

When someone says they run an influencer marketing agency, what comes to mind? I've asked a few brand-side folks I know that question in the last week or two and have received a number of different responses. Some people say they think of an ad agency only that only focuses on influencers. Others say a consultant or small shop that handles all that busy work for you. Another contact said they think of the team at the software company they use, like CIPIO.ai for instance, which does the cat herding as it were. The truth is none of those answers are wrong. The third party that handles some degree of influencer marketing for you is probably the right answer, regardless of which pieces of the puzzle are theirs.  But in truth, there is a difference between a software company that has managed services and a strategic consultant. That's different than an influencer marketing agency that focuses on influencer campaigns and one that does more media buying using influencer content. The “influencer marketing agency” is a big sea of muddy water.  Brad Hoos runs an influencer marketing agency. It's called The Outloud Group. They're based in Detroit and they handle all aspects of influencer marketing from soup to nuts. They aren't a software company … though they use software to help manage their work. They do more than just strategy. And they do more than just execution.  Who better to break down not just the various facets of what a brand might need out of influencer marketing, but the ins and outs of influencer campaigns, choosing the right creators, negotiating with the big (and little) egos in the creator world and such than Brad? I asked him to pay a visit to the old Influence bar here on Winfluence and chat a bit about the state of things. The Outloud Group's approach is a little different than some agencies and they've got some interesting clients and case studies of course.  But it's also an opportunity for me to bounce one of my rant-y ideas off someone who can push back and tell me I'm wrong if I am, so we'll get into that a little bit, too. Learn more about your ad choices. Visit megaphone.fm/adchoices

J-KOM's main focus is to assist the federal government in disseminating information to the people but it has been also accused of being a propaganda machine. Dr Benjamin Loh, Senior Lecturer, School of Media and Communication, Taylor's University tells us if it's time to revamp it with new objectives in light of the many competing government agencies.Image credit: Shutterstock.com

This week I'm chatting with Tim Butler a marketing professional with more than two decades of experience in sales, marketing, and consulting. He's also the founder and CEO of marketing consultancy firm Innovation Visual. Tim shares his thoughts on ChatGPT and Ai in general, how his team are using it, how he see's Ai helping with customer communications and are we all going to lose our jobs!

Washington State's 2024 Discover Pass free days announced, allowing visitors to park for free at state parks and lands managed by DNR and WDFW on specific dates, including Martin Luther King Jr. Day, Earth Day, Juneteenth, and Veterans Day. https://tinyurl.com/4pcuzxyh #WashingtonState #DiscoverPassProgram #DiscoverPass #StateManagedLands #2024FreeDays #WashingtonStateDNR #WDFW #VancouverWa #ClarkCountyWa #WashingtonState #ClarkCountyNews #ClarkCountyToday

This week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying niche verticals, pivoted to find product-market fit, and how she brought in an experienced CEO.Key Points:01:45 Pivoting to a new customer segment willing to pay more03:00 Combining QuickBooks, Mint.com and luxury concierge service04:15 Seeing product issues by observing customers use it08:00 Focusing on customer health and early churn indicators10:30 Customizing marketing and sales for each vertical16:15 Replacing yourself earlier as CEO with a more experienced leaderMentioned:LinkedInTwitterindineroMahwayMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

What makes leaders like Xi Jinping and Vladimir Putin tick? Dr. Ken Dekleva joins Marc Polymeropoulos and David Rothkopf to share his answer. Dr. Dekleva shares his experience helping profile world leaders for the US government, to include how different US presidents utilized these leadership profiles in high stakes summits and negotiations. Dr. Dekleva also discusses the critical role played by Regional Medical Officers overseas. Learn more about your ad choices. Visit megaphone.fm/adchoices

How will the ESG agenda impact sport?ESG is short for Environmental, Social and Governance, and is a set of standards measuring business's impact on society, the environment, and how transparent and accountable it is; an attempt to capture all the non-financial risks and opportunities inherent in a company's day to day activities. It relates to sport in a number of very significant ways. For example, some major corporations are using ESG as a framework with which to shape their sport sponsorship spend.  Is the sports team or event rights holder transparent in its governance and supply chain practices? Is its workforce and executive suitably diverse? And what is the impact of its events on the climate? But the ESG movement has also proven controversial. Elon Musk called it 'the devil' and dismissed it as 'woke', after tobacco companies scored higher in sustainability indexes than Tesla: 'How could cigarettes, which kill over eight million a year, be deemed a more ethical investment than electric cars?' wrote Musk, accusing ESG of creating unintended consequences and creating a misleading rule book that's open to being gamed by unscrupulous business owners.To help us unpick where sport plays in the ESG debate, we're joined by Nick Keller, the CEO and founder of Benchmark, and the global foundation Beyond Sport, which has been backed by global leaders including Richard Branson, Archbishop Desmond Tutu and former British Prime Minister, Tony Blair.00:00 Introduction and Benchmark Overview02:50 The Role of Agencies in Sports06:55 The Importance of ESG in Sports15:51 The Challenges of ESG Investing22:53 The Future of Sponsorship in Sports32:18 Understanding the Supply Chain in Sports33:09 The Role of Sustainability 33:26 The Impact of AI on Sports33:37 The Ethics of Sports Sponsorship34:13 The Role of Brands in Sports39:14 The Power of Athlete Activism39:59 The Future of Sports Sponsorship44:12 The Challenges of Major Sports Events51:56 The Role of Sustainability in Major Sports Events57:51 The Impact of Cancer on Personal LifeUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

What makes leaders like Xi Jinping and Vladimir Putin tick? Dr. Ken Dekleva joins Marc Polymeropoulos and David Rothkopf to share his answer. Dr. Dekleva shares his experience helping profile world leaders for the US government and how the proliferation of online information has changed the field of information gathering. Learn more about your ad choices. Visit megaphone.fm/adchoices

This past year, the House Select Subcommittee on the Coronavirus Pandemic, chaired by Rep. Brad Wenstrup (R-OH), has conducted several outstanding oversight investigations into the performance of federal agencies that failed to respond effectively to the national medical emergency. These investigations revealed that federal officials failed to provide compelling information on the origin of the […]

This past year, the House Select Subcommittee on the Coronavirus Pandemic, chaired by Rep. Brad Wenstrup (R-OH), has conducted several outstanding oversight investigations into the performance of federal agencies that failed to respond effectively to the national medical emergency. These investigations revealed that federal officials failed to provide compelling information on the origin of the pandemic. They confused the public with mixed messages on the rationale and effectiveness of masking and provided weak scientific justifications for comprehensive vaccine mandates and extended school closures.Three federal agencies that have major responsibilities in responding to a national health emergency are the Centers for Disease Control and Prevention (CDC), the National Institutes of Health (NIH), and the Food and Drug Administration (FDA). Congress needs to reassess these agencies, clarify their roles and missions, and retarget funding, enabling them to cope more effectively in a future medical emergency.HHS former General Counsel Robert Charrow, American Enterprise Institute's Dr. Brian Miller, and Paragon Health Institute's Dr. Joel Zinberg will address these and related issues. Don't miss it! Hosted on Acast. See acast.com/privacy for more information.

Michael Wallace has the evening's top headlines from the WCBS 880 newsroom....

Paul Murnane has the morning's top local stories from the WCBS newsroom.

In recent years federal executive branch agencies have enacted a “whole of government” approach to hot-button topics like environmental, social, governance (ESG) and cryptocurrency regulation. This theory of policy administration combines the efforts of multiple executive branch agencies with different expertise and authorities toward achieving a singular objective.Some of the agencies marshaled to address cryptocurrency regulation include the Securities and Exchange Commission (SEC), the Commodity Futures Trading Commission (CFTC), the Treasury Department’s Financial Crimes Enforcement Network (FinCEN), and the banking regulators. Jurisdiction is often complicated by the nature of a particular asset, administration changes, and agency leaders’ personalities and priorities.How does current cryptocurrency regulatory policy align with the statutory authority and original purpose of these agencies? Are the agencies fulfilling legislative mandates to protect investors and promote safety and soundness? Or are they stretching their authority to achieve a policy outcome in the absence of legislative authorization?This panel will examine the issue of cryptocurrency regulation and statutory authority of executive agencies.Featuring:Mr. Brian P. Brooks, Partner, O’Melveny & Myers; Former Acting Comptroller of the CurrencyProf. Chris Brummer, Agnes Williams Sesquicentennial Professor of Financial Technology, Georgetown LawMs. Caitlin Long, Founder & CEO, Custodia BankProf. Christopher L. Peterson, John J. Flynn Endowed Professor of Law, University of Utah S.J. Quinney College of LawModerator: Hon. Patrick J. Bumatay, United States Court of Appeals, Ninth Circuit

Find us on social media: Facebook & InstagramEmail us: hello@thetinlounge.com Discussion:How a Talent Shortage Is Threatening Agencies, and Why Underqualified Advisors Aren't the AnswerWhy Do Travel Agents Have to Chase Their Commissions? As heard on Excess Baggage:TSA Expects Record-Setting Crowds at Airports this Thanksgiving WeekThe Best Black Friday and Cyber Monday Travel Deals for 2023Brightline will begin paying advisors commissionUniworld expands its itineraries that combine river cruises with train travelDisney World Considers Ban on Popular GuidesVolcanic Eruption in Iceland Likely; Flight Disruptions UnlikelyBlue Lagoon Iceland to Close Through November 16You Can Now Get Your U.S. Passport Faster, the State Department SaysSee omnystudio.com/listener for privacy information.

White House officials believe they have built broad consensus across agencies on proposed legislation that would reform how the government recruits and retains cyber talent. The forthcoming legislative proposal attempts to tackle what officials think is one of the biggest barriers to cyber recruiting inside the federal government: the patchwork of disparate workforce authorities across agencies. The Office of Personnel Management is close to delivering the proposal to Congress. Officials say it combines the best elements and lessons learned from current specialized authorities, notably the Defense Department's Cyber Excepted Service and the Department of Homeland Security's Cyber Talent Management System. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on How To Win: Andrew Lau of Jellyfish, the engineering management platform. You'll hear how they validated the problem space, figured out product-market fit, and used founder-led sales to generate traction.Key Points:2:03 - Getting first revenue with founder-led selling4:12 - Seeing massive growth after increasing COVID demand6:33 - Focusing on customer needs over competitors8:46 - Timing is everything - being patient10:58 - Staying focused on your team and customers12:33 - Acknowledging timing and people are key combinations14:52 - Funding marketing appropriately at different times22:41 - Timing is everything as operator, people are everything as investorMentioned:JellyfishAndrew LauMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

The Lykken on Lending program will feature our Weekly Mortgage Updates with Adam DeSanctis and his MBA Mortgage Minute, and then Les Parker's TMSpotlight, a macroeconomic perspective on the economy with a music parody. That leads to Matt Graham of MBS Live providing you a rate & market update, followed by David Kittle, Chief Executive Officer @ Cypress Mortgage Capital, to discuss mortgage originations. Then we have Alice Alvey of Union Home providing a regulatory & legislative update, then Allen Pollack giving us a Tech Report on the latest technology impacting our industry. Finally, we wrap up the first half of the program with Marc Helm, Senior Executive Partner @ Transformational Mortgage Solutions, talking about Loan Servicing and the “Agencies”.

Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts toward diverse media spending is still a work in progress. Guest: Gonzalo Del FaHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

Sometimes businesses change agency, it's all part of the game. The way some agencies deal with this is silly. In this episode of the podcast we mention how an agency that took a client off us shot themselves in the foot and cost the client a lot of money.

Many independent agency principals have “seller's remorse” when they exit their firms. They miss being the boss. And they miss the business. But what if they could have … Read More » The post Agencies Selling Slices of ‘Cake' appeared first on Insurance Journal TV.

Raul talks to Behdad Jamshidi, known as Bee, founder of CJAM Marketing. Bee has assessed over 700 marketing agencies in the past four years, creating a network of 90 preferred partners spanning the marketing spectrum. Dubbing himself an "agency matchmaker," he helps businesses connect with benefitting partners based on their specific needs. In terms of agency competitiveness, Bee maintains that just sticking to commitments and clear communication can help agencies stand out. It also reinforces the importance of having clearly defined values, hiring the right employees, and taking on aligned customers.  Who's The Guest? In the past 4 years, Behdad (or Bee) has met with and assessed over 700+ marketing agencies and vetted them down to a lean 90 preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he's found his skill set lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee's unique background in marketing, engineering, and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.   Episode Highlights Bee's background in marketing, engineering and strategy How he acts as a conduit between business owners and marketing teams The start of Bee's story: His background as an engineer and his shift to the marketing world Type of workload agencies of different sizes can manage The importance of understanding the inner workings of an agency when vetting them The differentiation of B's approach from other vetting services The unique competitive advantages agencies are using nowadays The importance of agencies knowing what businesses actually need before implementing services like SEO Tips for agencies or service providers on what to focus on in order to survive the competitive market   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Behdad Jamshidi https://www.linkedin.com/in/behdadjamshidi www.cjammarketing.com bjamshidi@cjammarketing.com     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Have you struggled to build an ethical yet profitable agency model? Do you want your brand to attract clients through value rather than hype? Are you unsure how to leverage personal branding effectively online? Today's interview tackles it all. Today's guest is passionate about helping people build their personal brands and counteracting the lack of integrity in the agency space. Although he dislikes the term "agency" he built one focused on really helping his clients and making sure their win is also his team's win. Tune in to gain insights into Grant's journey and learn about the importance of personal branding in the online coaching industry. Grant Owen is the owner of Integrity Media, a media company that helps clients create short-form and long-form content, as well as podcasts. More recently, his company has been shifting towards a CMO model where they help people with their brand foundations and scaling their own in-house team. In this episode, we'll discuss: Building personal brands with integrity. Will hiring friends inevitably lead to disaster? Diversification vs. Specialization. Why the agency model is here to stay.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Agency Analytics: Tired of endless manual reporting in order to show your clients the value your agency delivers? It's time to check out AgencyAnalytics, the best automated client reporting solution for marketing agencies. Try it for FREE for 14 days when you head over to  AgencyAnalytics.com/Smart and sign up. It's time to see how life feels on the other side of manual reporting madness!   Developing Your Personal Brand with Integrity at the Core Grant's agency began with impromptu business strategy sessions with friends. He found fulfillment in dispensing actionable advice. Soon he realized - these skills could help counter unethical hype plaguing online marketing. By sharing his mastery, he saw an opportunity to restore trust by offering consulting services with integrity at the core. His tools empowered clients to build brands "the right way"- with their success tied to his. Grant believes everyone has a story worth sharing. Especially online coaches - personal brands build trust, credibility, and community. They provide a platform to move audiences through narrative. It became his mission to help coaches develop reach through radical honesty. In a crowded space, the character stands out. Lead with your human story and the rest will follow. However, he has made some mistakes, like charging way below the value he actually provided, something he quickly sought to correct once he realized the agency was just not profitable. Overall, he's made many mistakes in his journey and has learned a lot about his own shortcomings and the challenges standing in the way of growth. Delegating and Outsourcing as the  Key to Agency Growth By now, Grant has started delegating tasks. However, his input still powers the agency. His goal is to reach the summit where operations run smoothly without his constant direction. First on the outsourcing list are low-value marketing tasks devouring his days. No more content editing and video production that takes time from sharing his insights to attract ideal clients. Next, he plans to build a team dedicated to handling the services he provides. With these functions supported, Grant will be able to optimize his time for high-impact priorities. As for sales, Grant cherishes the thrill of the close. This highlights the balancing act and sheds tedious tasks but retains activities aligned with his strengths and passion. By outsourcing wisely, entrepreneurs unlock new heights. Pass the baton on duties that drain, and your energy will soar toward vision fulfillment. The summit is closer than it appears. Does Hiring Friends Inevitably Lead to Disaster? Grant leverages his network and personal connections to find the right people for his team. One thing he has learned is that creatives usually suck at business because they don't know their value. On the other hand, business types are great at business and suck at creative, which really shows in the quality of their work. Grant realized he had a network that could bridge that gap so he started hiring his friends in the creative space and providing them with the right opportunities. Of course, hiring friends as employees often doesn't work. You could end up with employees who treat you like a friend rather than a leader. This can lead to a lack of productivity and a failure to meet the necessary requirements of the job. A better alternative might be hiring acquaintances and building a strong enough relationship that develops into a friendship. Still, as long as both parties have their goals aligned and work towards mutual benefit, it can lead to successful work relationships. Things will usually fall apart when one party's self-interest is at the detriment of the other party's goals. Shared values also cement fruitful client relationships that can lead to a more productive and harmonious working environment. Grant refers prospects out if core tenets clash. Authentic connections matter most. It's very common in marketing to see people showcasing a lavish lifestyle or using vanity metrics in marketing and social media content. These temporarily grab attention but erode long-term growth. Instead, he strived to provide genuine value and partner with agencies that prioritize client fulfillment over fast bucks. Give Away Your Best Stuff to Establish Yourself as an Authority Instead of selling people the idea of an expensive lifestyle, what they probably need more is your knowledge.  Just remember that, in order to establish yourself as an authority in your niche, you should be giving away your best stuff. Most people are hesitant to take this approach. However, the alternative of giving away mid advice just to “protect the secret sauce” can lead to people thinking that's the best you got. Don't be afraid to share their knowledge and expertise with others. It's a way to demonstrate your expertise and have clients compare everyone else to you. You'll be seen as and it will ultimately lead to more business opportunities and a stronger reputation in the industry. Understanding Diversification vs. Specialization Oversaturation is very real in the agency space and ethical agencies will have to differentiate to rise above noise. Early on, diversification tempts before niche focus crystallizes. However, finding your niche, offering value, and aligning pricing and services accordingly will be an important part of your business' growth. What you would be doing if you could only charge on the performance and results? Eliminate everything else. Once you're THE authority in your niche, clients may beg you to expand offerings. Resist diluting focus to appease them. Either build new departments under subject matter experts or acquire niche agencies stacking expertise. Stay laser-focused on refining your craft and outsourcing the rest. Trying to conquer too much risks mastery of too little. Partner with those owning adjacent pieces of the puzzle and together a fuller picture emerges. Why the Agency Model Will Stand the Test of Time According to Grant, the agency model will stand the test of time because there will always be a need for outsourced help in various niches. In particular, while execution is important, it will eventually be automated and replaced by technology such as AI. However, strategy and idea generation will always be necessary and will not be replaced by automation. Agencies that are thriving and will continue to thrive are ones solving specific problems in specific niches. Which niches are most likely to succeed? Better ask yourself if you picked the right niche for the right reasons. By choosing a niche in which they have deep knowledge and expertise, agency owners can provide exceptional value to their clients. If you need any help, try our niche grader tool that can help agency owners determine which niche is the most suitable for your agency. Pro Tip: Give your chosen niche enough time to succeed by trying it out for at least a year before deciding if it is working or not. Patience and perseverance will get you that competitive edge and help you achieve long-term success. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Navigating the promises and pitfalls of the agency-client relationship. Discover strategies for aligning expectations, establishing boundaries, and crafting clarity around goals, metrics, and shared vision. The key to success? Honest communication, mutual understanding, and a relationship built on trust and partnership. Summary: In this week's episode, the guys delve into the nuances of managing client expectations and optimizing the agency-client relationship. Bob kicks things off by highlighting the disconnect that can occur when clients request general awareness and agencies deliver specific metrics. Ken emphasizes that agencies can only control their expertise, not guaranteed outcomes, since external factors also influence results. Brad shares an example where a client disregarded research recommendations, then blamed the agency when their gut instinct didn't pan out. Bob advocates for an immersion day to align on goals and strategy before engagement. Ken argues that clients should view agencies more like employees, carefully vetting values and vision. He notes that in successful past relationships, mutual philosophy and respect were key. Brad stresses empathy for clients' high-stakes position while hiring agencies. Bob recommends using tools like HumanIK to analyze clients' psychological profiles and craft tailored communication. In closing, the guys encourage honest, ongoing dialogue to establish shared expectations and boundaries. Keeping clients' ultimate aims top of mind, whether fame or fortune, can help agencies LEAD expectations by forging trust, partnership and clarity. Top 3 Curtain Pulls in this episode: Agencies: Guide, Don't Guarantee. Agencies should view themselves as experts and guides, not miracle workers promising guaranteed outcomes. While skilled advisors can absolutely influence results, many external factors also contribute to an agency's impact. Establish reasonable expectations by being upfront about what your expertise can and cannot control. Guide clients to success without overpromising uncontrollable results. Clients: Seek Shared Values, Not Just Skills. When hiring an agency, look beyond just skills to carefully assess if their values, vision and problem-solving philosophy align with yours, as you would with a new employee. Shared principles and mutual respect create the foundation for successful relationships, not just temporary wins. Avoid viewing agencies as interchangeable vendors to be swapped out. Seek out an agency that is a true fit. Both: Define Success in Their Language. Switchtracking wastes time and fractures trust. Make sure you're speaking the same language when defining goals and metrics for success. Agencies: Interpret marketing-speak into practical business aims clients care about. Clients: Articulate your ultimate definitions of victory. Laser focus on shared communication pays dividends. For more tips, discussion, and behind the scenes: Follow us on Instagram @AgencyPodcast Join our closed Facebook community for agency leaders About The Guys: Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from 2000-2017. He is also the author of 3 books. More on Bob: Bob on LinkedIn Bob on Twitter Bob on Instagram Bob on Facebook   Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad's knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic Brad on Twitter Brad on Instagram Brad on Facebook   Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world's most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken: Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV Ken on Twitter Ken on Instagram Ken on Facebook Show Highlights: [1:42] Brad introduces the topic of managing client expectations around results when working with agencies. [3:18] Ken discusses how agencies can only control their expertise, not guarantee outcomes. [5:39] Brad shares an example where a client disregarded research recommendations, then blamed the agency when it didn't work. [8:20] Ken argues clients should view agencies like employees, carefully vetting values and vision. [11:37] Brad stresses empathy for clients' high-stakes position while hiring agencies. [17:47] Brad highlights the difference between what clients say and what they actually want. [22:11] Ken emphasizes the importance of mutual philosophy and respect in successful agency-client relationships. [28:55] Bob advocates for defining perfect customer criteria to evaluate fit. [32:13] Brad discusses the high-risk stakes for clients hiring agencies. [33:40] Ken compares hiring an agency to hiring an employee. [38:38] Bob recommends using HumanIK to analyze clients' communication styles. [41:16] Brad suggests identifying red flags early to navigate new client relationships. [42:36] Bob reminds listeners to like, subscribe and check out the new 3-camera format on YouTube.

#178: Fire and flood are ravaging Southern California like never before. Agencies like the Forest Service are allocating more and more resources towards fire management – but that leaves little time and money for trail rehabilitation. Enter volunteer groups like Lowelifes Respectable Citizen Club. They work with the forest service to fill in the gaps, rebuilding trails destroyed in the Angeles National Forest.  HTLA Producer Evan Jacoby and LAist climate emergency reporter Erin Stone recently joined the Lowelifes on the Kenyon Devore trail on Mt. Wilson, to find out what it really takes to build our trails... and why groups of volunteers are the ones doing it.For more information about the history of rehabbing these trails, and some great photos of the crew at work, check out Erin Stone's reporting on LAist.com: The Forest Service Can't Keep Up With What The Climate Crisis Is Doing To Our Trails. Volunteers Are Filling The GapHow The Historic Mount Wilson Trail Is Being Rebuilt After Fire And Flood

CEO of Agency Management Institute Drew McLellan brings over thirty years of expertise to dive deep into how agencies are finding success in the current economic climate by deploying AI in inventive ways. 

Dinesh D'Souza Talks to FBI Whistleblower. How Police Agencies Became Corrupted and Mobilized Against Patriots.   FRIGHTENING REALITY Dinesh D'Souza Podcast https://youtu.be/odAyyRE4BOo?si=6XQn6z2m6ApbnrfG Dinesh D'Souza 753K subscribers 8,582 views Oct 31, 2023 The Dinesh D'Souza Podcast In this episode, Dinesh discusses how Halloween is about make-believe fear while “Police State” is about fear that is very real in this country. FBI whistleblower and author Stephen Friend joins Dinesh to discuss how the police agencies of government became corrupted and mobilized against patriots, Republicans, conservatives, and Christians. — Dinesh D'Souza is an author and filmmaker. A graduate of Dartmouth College, he was a senior domestic policy analyst in the Reagan administration. He also served as a research fellow at the American Enterprise Institute and the Hoover Institution at Stanford University. He is the author of many bestselling books, including "Illiberal Education," "What's So Great About Christianity," "America: Imagine a World Without Her," "The Roots of Obama's Rage," "Death of a Nation," and "United States of Socialism." His documentary films "2016: Obama's America," "America," "Hillary's America," "Death of a Nation," and "Trump Card" are among the highest-grossing political documentaries of all time. He and his wife Debbie are also executive producers of the acclaimed feature film "Infidel." — Want to connect with Dinesh D'Souza online for more hard-hitting analysis of current events in America? Here's how: Get Dinesh unfiltered, uncensored and unchained on Locals: https://dinesh.locals.com/ Facebook:   / dsouzadinesh   Twitter:   / dineshdsouza   Rumble: https://rumble.com/dineshdsouza Instagram:   / dineshjdsouza   Parler: https://parler.com/user/DineshDSouza GETTR: https://gettr.com/user/dineshdsouza Email: https://dineshdsouza.com/contact-us/ We would like to thank our advertisers for our podcast: This podcast is brought to you by Dr. Kirk Elliot PHD. If you're looking for wealth management solutions and financial advice, go to kirkelliottphd.com and make an appointment today. https://www.mypillow.com Discount code “DINESH” https://www.relieffactor.com or call 800-4-RELIEF https://www.balanceofnature.com Discount code “America) https://www.birchgold.com text “DINESH” to 989898 https://myphdweightloss.com Call 864-644-1900 Books or guest info: Steve Friend – Author True Blue: My Journey from Beat Cop to Suspended FBI Whistleblower NEW MOVIE POLICE STATE! FOR STREAMING GO TO: https://policestatefilm.net https://www.amazon.com/Archipelago-Ab... https://dineshdsouza.com https://dinesh.locals.com to join Dinesh's page and support his work! Trump Card DVD: http://salemnowstore.com/ Our movie Infidel https://www.infidel911.com Watch Danielle D'Souza Gill Counter Culture Show -click below: https://www.theepochtimes.com/anti-am... Want to help the Jan 6 families? Here's a place to start and where we donate to: Movies https://www.trumpcardthemovie.com https://www.infidel911.com Songs Debbie D'Souza sings America The Beautiful music video    • This Rendition of "America the Beauti...   Trump Card Original Soundtrack available on iTunes Danielle D'Souza Gill books The Choice: The Abortion Divide in America – Danielle D'Souza Gill https://www.barnesandnoble.com/w/the-... More of Dinesh D'Souza Books: https://www.barnesandnoble.com/w/what... https://www.barnesandnoble.com/w/the-... https://www.barnesandnoble.com/w/amer... https://www.barnesandnoble.com/w/unit... https://www.barnesandnoble.com/w/deat... https://www.barnesandnoble.com/w/the-... https://www.barnesandnoble.com/w/rona... https://www.barnesandnoble.com/w/the-...

Reid Holzworth, CEO of IVANS Insurance Solutions, has been an instrumental player in the insurtech space, from building one of the premier agency management systems to now leading IVANS. He joins Elliot Bassett and Ryan Brott to talk connectivity. How do you better connect your technology? How does that better connect you to carriers? To clients? To your service team? Enjoy the episode! Episode Links: Ellerbrock-Norris: https://www.ellerbrock-norris.com/ Ellerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.com/ IVANS: http://www.ivansinsurance.com/ LAUNCH: https://getlaunch.io/ Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515/ Ryan Brott: https://www.linkedin.com/in/ryan-brott-cepa%C2%AE-77a278a/ Reid Holzworth: https://www.linkedin.com/in/reidholzworth This episode is sponsored by LAUNCH. In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented. Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale. THAT'S WHERE LAUNCH COMES IN. Access the full-revenue potential in your existing book of business. See opportunities other agencies can't. Offer more value. Gain a competitive advantage in a commoditized market. Visit https://getlaunch.io/ to learn more.

Blair weighs in on this year's Forrester report, which shows the ridiculous amount of money agencies have been wasting on pitches.   LINKS "Are These the Last Days of the Pitch?" by Blair Enns for Win Without Pitching "A New Forrester Report Urges Brands and Agencies to 'Ditch the Pitch'" by Olivia Morley for AdWeek published on 4 A's  

Jon Tsourakis is the President and Chief Revenue Officer of Oyova, an application development and marketing agency specializing in integrating marketing and technology to create efficiencies and growth for clients. He also owns the Digital Mastermind Group, a community of digital agency owners and leaders who believe in the power of the mastermind concept to elevate the industry. Jon is a seasoned leader, strategist, and marketing expert whose entrepreneurial record includes having created two companies that averaged 4X ROI for businesses with branding and marketing models. He is extensively skilled in his industry and shines as a marketing strategist and sales developer. In this episode… Agencies and businesses need to stay relevant and competitive in order to thrive in today's dynamic marketplace. How can you face market challenges and stand out as competition through your agency's strategies? According to Jon Tsourakis, a seasoned marketing strategist and sales developer, hiring a team of experts specializing in custom software, marketing, development, and IT consulting services gives you a competitive edge. Experience and expertise in marketing and technology enable you to streamline your strategies, setting you apart from the competition. Jon shares his journey of building an application development and marketing agency that helps entrepreneurs enhance their businesses.  In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Jon Tsourakis, President and Chief Revenue Officer of Oyova, to discuss how agencies thrive by integrating marketing and technology. Jon talks about the genesis of Oyova through a merger, the services they offer, growth-hindering mistakes that agencies make, and Oyova's business and hiring models.

SummaryThis week on How To Win: Christian Kletzl of UserGems, champion tracking software for sales. You'll hear the process they went through to find the product their clients were willing to pay for, how they make themselves appear bigger than they are, and more.Key Points00:30 - Appearing larger by using ads, content, LinkedIn, conferences01:00 - Pivoting multiple times before finding product-market fit01:30 - First customer paying $50k, taking 3 months to get second02:15 - Becoming workflow company based on customer feedback03:00 - Enabling workflows with routing, notifications, messaging04:15 - Going sales-led to getting feedback and sales quickly05:00 - Moving upmarket for better economics06:30 - Creating more value like selling furniture over lumber07:30 - Getting Salesforce access to enabling workflows09:00 - Pushing workflow steps to driving success12:00 - Workflow products having better retention13:30 - Hitting $1M revenue in 12-18 months14:15 - Clipboard Health pivoting successfully16:00 - Testing crazy versions when growth stalling19:00 - Appearing bigger through LinkedIn, ads, case studies22:15 - Focusing on use case despite competitors23:45 - Building moat with brand recognition and revenue impact25:15 - Saying no to unfit customersMentioned:Christian Kletzl's LinkedInUserGemsMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

On this episode of Nemo Radio, we dive deep into the deceptively simple principle that could make or break your business: client selection.It's not just about who you work with; it's about defining the value you deliver and the prices you command so that you can put yourself in a "Category of One" and eliminate prospects trying to "price shop" your services.What You'll Discover:⏱️ (00:24) The "timeless truth" about client selection and its impact on your win-loss record in business.

The Lykken on Lending program will feature our Weekly Mortgage Updates with Adam DeSanctis and his MBA Mortgage Minute, and then Les Parker's TMSpotlight, a macroeconomic perspective on the economy with a music parody. That leads to Matt Graham of MBS Live providing you a rate & market update, followed by David Kittle, Chief Executive Officer @ Cypress Mortgage Capital, to discuss mortgage originations. Then we have Alice Alvey of Union Home providing a regulatory & legislative update, then Allen Pollack giving us a Tech Report on the latest technology impacting our industry. Finally, we wrap up the first half of the program with Marc Helm, Senior Executive Partner @ Transformational Mortgage Solutions, talking about Loan Servicing and the “Agencies”.

In this episode of the Raw and Real Entrepreneurship Podcast, Susan Sly continues with part two of her interview with David Ledgerwood, the co-founder of Add1Zero.    David shares his essential shift in perspective when he realized that relationships and personal well-being are at the core of success. David shares his unique approach to business, emphasizing the importance of protecting what truly matters while maintaining an abundance mindset.   Together, they explore various aspects of entrepreneurship, from understanding your ideal customer profile to the value of being in charge of your destiny. David's candid stories and Susan's thoughtful insights make this episode a valuable resource for both seasoned entrepreneurs and those just starting on their entrepreneurial journey.   Tune in for a thought-provoking and inspiring discussion that will leave you motivated and ready to take your entrepreneurial journey to the next level.   About David Ledgerwood: David Ledgerwood serves as the Managing Partner at Add1Zero, a company specializing in end-to-end sales execution for tech-enabled B2B service firms looking to scale from six to seven digits in revenue. With a remarkable career sales record exceeding $50 million and an average deal size of over $150,000, he boasts over a decade of experience in software and service sales. His leadership has been instrumental in guiding multiple companies to mid-7 figure growth.   Connect with David: Website www.add1zero.co  LinkedIN @davidledgerwood   About Susan Sly: Susan Sly is a Tech Co-founder and Co-CEO, a tech investor, best-selling author, keynote speaker, entrepreneur, and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.   Connect With Susan: Twitter @Susanslylive Twitter @rawandrealentr1 LinkedIn @susansly Facebook @susanslylive Website https://susansly.com/ Join Susan's Insider's List   https://susansly.com/insider/    

Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl's and its parent company L'Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies. In this episode… Are you looking to increase your website's conversion rate and revenue growth? What support can help you realize this? Website conversion is an effective way to increase your sales. However, it requires expertise to build a fully optimized website and to figure out what works and what does not for your website. Conversion optimization expert Raphael Paulin-Daigle recommends hiring a conversion optimization agency for your e-commerce business needs. Agencies utilize tools and approaches such as customer research, A/B testing, and fully managed conversion optimization programs that improve different components of your website.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Raphael Paulin-Daigle, CEO of SplitBase, to discuss website optimization tips. Raphael talks about conversion optimization challenges that e-commerce brands face, the components of conversion optimization, landing page optimization tips, navigation, cart, collection page, and product page recommendations.

Find what works, and do more of that. Find what doesn't work, and stop doing that. In many cases, operating an insurance agency can be that simple. Ryan Hanley, Founder and President at Rogue Risk and the creator of the Finding Peak Podcast, joins the show to discuss success, personal growth, and setting aside blinders that could be holding your agency back. Enjoy the episode! Episode Links: Ellerbrock-Norris: https://www.ellerbrock-norris.com/ Ellerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.com/ Rogue Risk: https://www.roguerisk.com/ Finding Peak: https://ryanhanley.com/ LAUNCH: https://getlaunch.io/ Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515/ Ryan Brott: https://www.linkedin.com/in/ryan-brott-cepa%C2%AE-77a278a/ Ryan Hanley: https://www.linkedin.com/in/ryanhanley/ This episode is sponsored by LAUNCH. In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented. Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale. THAT'S WHERE LAUNCH COMES IN. Access the full-revenue potential in your existing book of business. See opportunities other agencies can't. Offer more value. Gain a competitive advantage in a commoditized market. Visit https://getlaunch.io/ to learn more.