Podcasts about agencies

Send us a textEdd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines.• Questions form the foundation for stronger SEO content clusters and topical authority• PPC specialists improve landing pages by addressing objections found in customer questions• Copywriters gain deeper understanding of new topics through question research• Agencies impress clients by demonstrating thorough understanding of audience concerns• Content creators overcome writer's block with clear direction from question banks• SaaS businesses identify product improvements and competitive advantages• E-commerce sites build necessary topical authority and improve conversion rates• Brands discover what customers won't ask directly but will search online• PR professionals identify emerging issues and opportunities fasterTry KeywordsPeopleUse.com today for free to find the questions people ask online. Get in touch at podcast@keywordspeopleuse.com or find Edd at Channel5 on Twitter.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Do you ever feel like hiring a marketing agency is more hassle than help? You're not alone - agencies are a hot topic in the ECF community, and not always in a good way. In this episode, I sit down with Kevin Simonson, longtime agency founder and ad expert, to talk candidly about what makes agencies so tricky, how to spot the good ones, and what eCommerce owners can do to get the most out of these relationships. Listen in as we discuss Kevin's wild background (you won't believe the stories behind his “Two Truths and a Lie”), his experience scaling top-tier DTC brands like Vuori, and his honest thoughts on how agency fee structures should work. We also cover how to vet an agency, why most are bad, how to set expectations, and how AI is radically transforming the paid ad game behind the scenes. You can find show notes and more information by clicking here: https://bit.ly/3EjOxZq Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Innovative Tech Strategies for Insurance Agents with Mariah GatesIn this episode, Matt welcomes Mariah Gates, founder and CEO of Accelerated Automation, to discuss innovative strategies for leveraging technology in insurance agencies. Mariah shares her experiences and insights on implementing tech solutions, addressing common challenges such as 'shiny object syndrome' and the importance of procedures and processes in driving efficiency. Both Matt and Mariah emphasize the significance of leadership, accountability, and maintaining a forward-looking approach to ensure business growth and efficiency. The conversation also explores practical tips for managing tech stacks, building a strong team, and maintaining a client-centric approach in a rapidly evolving industry.00:00 Introduction and Greetings00:50 Discussing Technology in Insurance02:42 Challenges in Tech Adoption04:40 Importance of Procedures and Processes09:29 Efficient Use of Time and Resources11:10 Implementing Technology and Training15:58 Building a Self-Sufficient Team26:38 Leadership and Culture in Agencies30:22 Delegation and Trust in Your Team30:43 The Journey of Leadership in Small Business31:25 The Importance of Delegation for Growth32:10 Training Clients and Team for Efficiency38:31 The Value of Business Coaching and Accountability40:27 Simplifying Your Tech Stack45:44 Adapting to Digital Transformation50:02 Experimenting with Business Processes54:47 Concluding Thoughts and Appreciation

This week we discussed: 00:00 AI Tools That Create Stopping Brolls 07:03 Ad Format You Should Steal 11:01 How to Fix An Ad Account Struggling Suddenly 14:03 Market Challenges: Low Repeat Purchases 17:04 DTC Brand Aazar Took Over 20:19 Fashion Strategy Diverges from Ecom Trends 24:10 Fashion Ads: Why Features Are Important 26:01 Upcoming Tests & Video Ads Connect with Marco and I here: The Performers Newsletter: https://www.blog.theperformers.io/subscribe The Performers Agency: https://theperformers.io/ The Performers Mastermind:https://theperformers.io/mastermind-community Marco's Agencies: https://www.ctrfactory.com/ https://www.shepherdagency.co/

Steve Guberman is the Founder of Agency Outsight, a firm that guides creative, digital, and marketing agency owners toward achieving sustainable growth and overcoming operational challenges. He is a seasoned professional with over 25 years of experience in the creative, marketing, advertising, and public relations industries. In 2006, Steve founded his creative agency, which he successfully led for a decade before its acquisition by a PR firm in 2015. Following the acquisition, he played a pivotal role in transforming the firm into a full-service strategic communications agency. In this episode… Many agency owners chase arbitrary goals like hitting a million in revenue or building a business to sell — only to find themselves overworked, underpaid, and disconnected from their original purpose. They end up stuck in day-to-day operations, unsure how to scale without sacrificing their sanity or team morale. So, how can agency leaders set meaningful goals, increase profitability, and build a business that supports their lifestyle? Steve Guberman, a creative, marketing, and advertising world veteran, shares hard-earned lessons on escaping the burnout cycle and growing with purpose. He emphasizes identifying your “why” before setting business goals, urging agency owners to avoid copycat goals, and reverse-engineer outcomes based on lifestyle and financial needs. He outlines how niching became the key to higher pricing, authority, and operational clarity. From setting up SOPs to tracking profitability and leveraging strategic partnerships, Steve breaks down systems that create long-term agency sustainability. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Steve Guberman, Founder of Agency Outsight, about building an agency that aligns with your personal and professional goals. Steve discusses the dangers of vague growth metrics, the importance of niching for clarity and profitability, and how to systematize operations. He also shares insights on delegating, managing retainers without discounts, and forming smart agency partnerships.

Hosts: Leah Murray and Erin Rider  Gov. Cox urging state agencies to prepare for a recession  Governor Spencer Cox is telling state agencies to be prepared for a potential recession. It comes amid concerns from economists that the trade wars between the U.S. and foreign countries could throw the global economy into a tailspin. Governor Cox spoke about his guidance to state agencies this morning during his monthly press conference. He says ultimately, it's best to be prepared for the worst.    State lawmakers may hold impeachment proceedings against Utah judge  Nationwide, there have been calls for impeaching judges based on their decisions -- namely those who've ruled against President Trump. In Utah, lawmakers may begin impeachment proceedings for a judge accused of actual crimes. The Inside Sources hosts spend a few minutes talking about the novelty of impeachment and why it still matters.    Trump administration continues fight against Harvard University  The fight between the Trump administration and Ivy League universities continues today... with the focus ramping up on Harvard University. Now, there are reports that the IRS is looking for ways to remove Harvard’s non-profit tax status while the Department of Homeland Security looks to bar the university from admitting foreign students.   Pres. Trump says he can’t wait for Fed Chair to be terminated  President Trump is lashing out at the Chair of the Federl Reserve Jerome Powell today after Powell told the Economic Club of Chicago that the President's tariffs were bound to result in "at least a temporary rise in inflation." Inside Sources talks about the independence the Fed is supposed to have and why it matters.    SCOTUS to hear arguments on future of birthright citizenship  A new development today in the fight to redefine who gets citizenship. The United States Supreme Court has agreed to hear arguments as the Trump administration moves to redefine the 14th Amendment. It comes after several nationwide injunctions on the President's executive orders to end Birthright Citizenship.    Republican lawmakers continue to face angry constituents at town hall meetings  Republican lawmakers have faced some rather rough town halls over the past few months. What are usually peaceful (boring) town hall meetings have turned loud and rambunctious thanks to angry constituents voicing frustration over things President Trump is doing. Republicans continue to hold those town halls and are even fighting back a bit themselves now. Inside Sources discusses a few of the events from this week.    Democratic vice chair to fund challengers of “ineffective” incumbents in primaries  During the 2024 election cycle, we spoke several times about infighting among Republicans and unity among Democrats. But now, the infighting could be moving into the Democratic Party. The new 25-year-old vice chair of the Democratic National Committee is taking a hard stand against traditional Dems, pledging to fund primary challengers who will do more than the incumbents..    

Agencies who handle the federal permitting process for roads, bridges and other infrastructure programs are on the hook to modernize the technology that runs these systems and share data more easily. President Donald Trump's latest executive order says the Council on Environmental Quality has 45 days to develop a Permitting Technology Action Plan that will include initial technology and data standards.  The action plan also will provide a roadmap for creating a unified interagency permitting and environmental review data system. Agencies then will have 90 days to implement the data and technology standards and minimum functional requirements for the new interagency system. CEQ also will  lead an interagency Permitting Innovation Center that will design and test prototype tools that could be implemented as part of the Permitting Technology Action Plan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Pathways program came from a simple need to replace the government's old internship programs, but it quickly turned into an opportunity for agencies to completely rethink how they hire early career employees. Pathways has had its fair share of challenges over the years, but with the latest changes from the Trump administration, the future of the federal workforce is murky, you might say. Here with the latest Federal News Network's Drew Friedman. Learn more about your ad choices. Visit podcastchoices.com/adchoices

As federal agencies move toward greater efficiency, cloud adoption is making the transition from optional to essential. But Federal leaders know not every system is a good candidate.   This week on Feds At The Edge, our expert guests share what agencies will need to know in order to identify which of their systems can move to the cloud and which systems are best suited to remain on-prem.   David Updike, CTO and Director for the Office of Digital Services & Technology Architecture at EPA, explains how cost frameworks reveal trade-offs between flexibility and savings, and the importance of AI in forecasting scalability.   India Baboola, Chief, Systems Engineering Division, Office of the Chief Information Officer (OCIO) for ICE, emphasizes that even the smoothest cloud transitions face a major hurdle: keeping databases synchronized and data validated throughout migration.   Tune in on your favorite podcasting platform today to hear practical insights on how AI, machine learning, and cloud-native apps are shaping the next wave of federal cloud strategy.        

Let's talk about referrals—not as a bonus, but as a strategy.If you've been growing your agency through great work and word of mouth, but you're starting to realize that waiting for referrals isn't the same as designing for them… this episode is for you.Because the most successful Small But Mighty agencies don't leave referrals to chance. They build referral-ready relationships and strategic partnerships—on purpose.Today, I'm breaking down what trust really looks like in action—and how certain behaviors, often overlooked, are what turn casual connections into consistent opportunities.In this episode, you'll learn:Why referrals are a strategy—not something to leave to luckThe 8 real-world habits of referral-ready agency ownersHow clarity in your niche makes you more referableWhat real trust looks like in referral-ready relationshipsHow strategic partnerships can grow your agency without cold outreachIt's not just a mindset—it's a method. These habits make you easy to refer, easy to collaborate with, and easy to trust.And I'll share real examples from inside Agency Together where agency owners are doing exactly this—building a system for generosity, connection, and strategic growth.Resources & Links:Agency Together – The referral-ready membership community for Small But Mighty agency owners, learn more here. Strategic Partnership Mixer –  Join us at the next free Agency Together Strategic Partnership Mixer, RSVP here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. ANd I'll See you on the next one.Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep125Podcast Edits by Lindsay Curtis

Ben Marley, a very well known figure in the UK Estate & Letting Agency community with senior roles at FixFlo and most recently at the ESTAS, has decided to start his own business at GeoCale, a service that helps Estate Agents rank highly on Google when homeowners search for Estate Agents. He dropped by the WatkinSofa in the Autumn of 2024. In this episode, Ben talks about what your Estate Agencies best kept secret is.

Are retainers the future of agency growth?In this episode, David Brecount — CEO and co-founder of US Digital Partners — returns to share how his agency survived and thrived over 23 years by doing the opposite of what most agencies chase: consistency over chaos, long-term strategy over shiny tactics, and relationships over quick wins.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.We talk about how he shifted from project-based work to recurring revenue, what clients actually want in today's skeptical market, and how his team is doubling down on being human in a noisy, AI-dominated landscape.Whether you're an agency founder or a sales leader selling complex services, this is a blueprint for sustainable growth. 

The Lykken on Lending program will feature our Weekly Mortgage Updates with Adam DeSanctis and his MBA Mortgage Minute, and then Les Parker's TMSpotlight, a macroeconomic perspective on the economy with a music parody. That leads to Matt Graham of MBS Live providing you with a rate & market update, followed by David Kittle, Chief Executive Officer @ The Mortgage Collaborative, to discuss mortgage originations. Then we have Alice Alvey of Union Home providing a regulatory & legislative update, then Allen Pollack giving us a Tech Report on the latest technology impacting our industry. We also have commentaries provided by our Consultants, Bill Corbet and Marc Helm, Senior Executive Partner @ Transformational Mortgage Solutions, talking about Loan Servicing and the “Agencies”.

Trump is directing agencies quietly to repeal regulations, Bernie Sanders makes a surprise appearance at Coachella, and it wasn't him performing music, and Warren Petersen joins the show!

Welcome to episode 135. There's a quiet shift happening in the agency world - and today's episode gets right into it. More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. And that shift is changing everything, from how we use AI, to how we lead, to what it means to be an account manager. Carl Smith leads The Bureau, a community that connects and supports agency leaders. A former theater major, he ran his agency nGen Works for 12 years, experimenting with unconventional management. After attending a Bureau event in 2012, he saw the power of community and took over in 2016. Now, Carl helps leaders navigate the challenges of running an agency, ensuring no one feels alone. Through Slack, events, and collaborative programs, The Bureau fosters real connections and growth. When he's not building community, he's running, recording, or speaking about leading humans. In this episode, Carl shares with me: - Why staying small is becoming a competitive advantage - How agency leaders are managing burnout, uncertainty and shifting business models - How AI is accelerating workflow and value-based pricing - Why Gen Z is redefining what an agency is and why they're not calling it an agency at all - And what the future of account management looks like in this changing landscape If you're looking for community and connection in these changing times, do follow Carl Smith on LinkedIn and check out what the Bureau has to offer. Carl and the team are doing brilliant work to support agency leaders who not only want to stay ahead of the changes but feel less alone at the same time. https://www.linkedin.com/in/carl-w-smith/ https://bureauofdigital.com/event/leadership-love-portland-oregon If you're leading client relationships and want to keep developing as the landscape shifts, don't forget to sign up for my newsletter at https://www.accountmanagementskills.com I share practical client management tips, AI tools for the account management role, news about upcoming podcast episodes and you'll be the first to hear about trainings to help you stay confident as an account manager or agency leader.

With a strong passion for Partnerships and Marketing, Sarah Adam has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Today, Sarah heads Partnerships and Influencer Marketing at Wix, focusing on Wix's end-to-end web creation platform for Agencies and Enterprises, called Wix Studio. 

**Skip the Cold Open at 8:00**After three years of talking about the Profit First System, we finally do an episode on just that. And what better way to do this episode than to have the creator of the system, Mike Michalowicz, on the show to answer some of our questions regarding how the system works for agencies.But more importantly, why the Profit First system is important in already profitable agencies.----------------------------------Follow Mike on LinkedIn: https://www.linkedin.com/in/mikemichalowicz/Get the Profit First book: https://mikemichalowicz.com/profit-first/Check out Relay Bank for a Profit First-focused bank:banklikemike.com----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Kath tells Pat credit repair agencies, an industry which take the scam that is the credit score an adds another scam on top of it. We talk about the conditions that allowed this industry to flourish, and recent attempts to protect consumers from its manipulations.Much of the info in this podcast is available in Maddy Crowell's recent article "The Big, Empty Promises of the Ballooning Credit Repair Industry", available here: https://newrepublic.com/article/192064/big-empty-promises-ballooning-credit-repair-industry

In this episode of "The Free Lawyer," the host welcomes Lindsey Busfield, a leading SEO expert and Vice President of Optimize My Firm. They discuss the often complex relationship between law firms and marketing agencies, emphasizing the importance of trust and results over long-term contracts. Lindsey explains how her company operates without binding agreements, focusing on client success through relevant content, authority building, and client reviews. She also touches on the impact of AI in legal marketing and shares practical advice for evaluating marketing agencies. The episode concludes with insights into balancing professional and personal life.Lindsey Busfield is one of the leading SEO experts in legal SEO and content marketing. As the Vice President, Chief Operating Officer, and partner at Optimize My Firm, Busfield is behind some of the nation's most powerful law firm websites.While a dozen or so SEO agencies can tout the same accomplishments, Busfield has become an industry disrupter by revolutionizing the client-law firm relationship. Rather thank locking clients in with long-term contracts and overpromising results in time, Busfield's company has completely done away with contracts…which attorneys surprisingly love.Busfield is also the host of her own podcast, the Personal Injury Marketing Minute which has been applauded as one of the Best Legal Podcasts of 2024 by Attorney At Law Magazine. Client-Centric Business Model (00:01:51)Demystifying Google (00:03:56)Content's Role in SEO (00:05:42)Building Authority Through Reviews (00:06:35)AI's Impact on SEO (00:07:58)Content Marketing and SEO (00:08:59)Human-Created Content vs. AI (00:09:46)Success Story of a Law Firm (00:12:38)Entrepreneurial Family Background (00:14:50)Scaling a Business (00:17:03)What Sets Optimize My Firm Apart (00:19:24)Building Long-Term Relationships (00:20:55)Addressing Marketing Concerns (00:21:13)Asking the Right Questions (00:21:55)Understanding Marketing Metrics (00:23:51)Choosing a Marketing Agency (00:25:54)Balancing Professional and Personal Life (00:29:23)Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

What truly sets independent agencies apart, and why does it matter now more than ever? In this episode, Jason Parks sits down with Katy Hornaday and Doug Zanger to explore how independence drives greater creativity, agility, and long-term success in a landscape increasingly shaped by holding companies.

07:28 Supreme Court crushes liberal judge's order on illegal immigrants16:24 Federal judge orders ex-cop's conviction vacated29:26 Multiple agencies pursue gunman who opened fire on officersLEO Round Table (law enforcement talk show)Season 10, Episode 72 (2,418) filmed on 04/09/20251. https://www.rvmnews.com/2025/04/stephen-miller-the-supreme-court-just-took-aim-at-left-wing-judges-watch/2. https://www.rvmnews.com/2025/04/monumental-supreme-court-ruling-hands-president-trump-a-huge-win-for-deportation-agenda-watch/3. https://rumble.com/v6rt9hr-man-opens-fire-on-ohio-officers-leads-multiple-agencies-on-pursuit.html?e9s=src_v1_uppShow Panelists and Personalities:Chip DeBlock (Host and retired police detective)Randy Sutton (retired police Lieutenant)Danny King (retired officer and use of force instructor)Related Events, Organizations and Books:Retired DEA Agent Robert Mazur's works:Interview of Bryan Cranston about him playing Agent Robert Mazur in THE INFILTRATOR filmhttps://vimeo.com/channels/1021727Trailer for the new book, THE BETRAYALhttps://www.robertmazur.com/wp-content/uploads/2023/05/The-Betrayal-trailer-reMix2.mp4Everything on Robert Mazurhttps://www.robertmazur.com/The Wounded Blue - Lt. Randy Sutton's charityhttps://thewoundedblue.org/Rescuing 911: The Fight For America's Safety - by Lt. Randy Sutton (Pre-Order)https://rescuing911.org/Books by panelist and retired Lt. Randy Sutton:https://www.amazon.com/Randy-Sutton/e/B001IR1MQU%3Fref=dbs_a_mng_rwt_scns_shareThey're Lying: The Media, The Left, and The Death of George Floyd - by Liz Collin (Lt. Bob Kroll's wife)https://thelieexposed.com/Lt. Col. Dave Grossman - Books, Newsletter, Presentations, Shop, Sheepdogshttps://grossmanontruth.com/Sheriff David Clarke - Videos, Commentary, Podcast, Shop, Newsletterhttps://americassheriff.com/Content Partners:Red Voice Media - Real News, Real Reportinghttps://www.redvoicemedia.com/shows/leo/ThisIsButter - One of the BEST law enforcement video channelshttps://rumble.com/user/ThisIsButterThe Free Press - LEO Round Table is in their Cops and Crimes section 5 days a weekhttps://www.tampafp.com/https://www.tampafp.com/category/cops-and-crime/Video Show Schedule On All Outlets:http://leoroundtable.com/home/syndication/Syndicated Radio Schedule:http://leoroundtable.com/radio/syndicated-radio-stations/Sponsors:Galls - Proud to serve America's public safety professionalshttps://www.galls.com/leoCompliant Technologies - Cutting-edge non-lethal tools to empower and protect those who servehttps://www.complianttechnologies.net/Blue To Gold - training that is relevant and relatable to every street officerhttps://bluetogold.com/The International Firearm Specialist Academy - The New Standard for Firearm Knowledgehttps://www.gunlearn.com/MyMedicare.live - save money in Medicare insurance options from the expertshttp://www.mymedicare.live/

The state health department could be split in half under a bill that would break up the state's largest agency.

Hear healthcare missionaries share their journeys. In the first hour hear a panel of two docs and two nurses answer your questions as well as: - How do I find God’s guidance in the journey? - Why and how do I connect with a mentor or agency or team or training? - What if my spouse or family are not supportive of me doing missions? The second hour will be small discussion group with a missionary coach and others like you in your current stage: - Exploring full-time missions - Heading towards full-time missions - Single or married One participant shared after one of these discussions, “I felt so overwhelmed at the size of GMHC. It was easy to feel lost in the crowd. In the Exploring small group discussion I was able to share my questions and fears.” Speaker(s): John McVay Session webpage: https://www.medicalmissions.com/events/gmhc-2024/sessions/exploring-the-journey-to-full-time-missions-agencies-funding-singlesfamilies-guidance

Have a great point of view to add? Send us a text with your thoughts!The crossroads for B2B marketing leaders. This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins Twogether's Minaz Tejani for a candid conversation on the state of our industry. Unpack what many may be thinking but few are saying: B2B marketing is being redefined. As brands request more flexibility, strategic value and genuine creativity, the old playbook needs a refresh. Joel offers a compelling look at how agencies must evolve, becoming leaner, bolder and more collaborative. Curious about The Growth Trifecta? Discover how aligning brand, demand and ABM can create marketing magic. 

The Trump Administration pushes to change the direction of workforce agencies while it continues to cut the government workforce.  Join Nita and Burt as they review the management-friendly directions presaged at the Labor Department with new nominations for Solicitor and Wage & Hour Administrator, the President's attempt to eliminate collective bargaining rights for most unionized government employees and whether the Supreme Court will allow the President to fire NLRB Member Gwen Wilcox.Contact Fortney & Scott: Tweet us at @fortneyscott Follow us on LinkedIn Email us at info@fortneyscott.com Thank you for listening! https://www.fortneyscott.com/

„Warum begrüßt mich eine Website nicht wie ein Mensch? Warum fragt sie nicht, was ich wissen will – ob ich einen Cultural Fit suche, Cases sehen will oder wissen will, ob jemand CGI kann? Technisch geht das längst.“In dieser Folge von #WhatsNextAgencies spricht Kim Alexandra Notz mit Stefan Mohr, COO der Digitalagentur Argonauten, über die Potenziale und Missverständnisse rund um KI im Agenturalltag. Für Stefan ist klar: Echte Transformation beginnt nicht mit Tools, sondern mit Haltung.Er gibt Einblicke in die Praxis der Argonauten: von automatisierter Projektsteuerung über virtuelle Meeting-Avatare bis hin zu ethischen Anforderungen an KI-Systeme. Es geht um interne Lösungen wie „Open“, die Wissen im Team halten sollen - damit Expertise nicht verschwindet, wenn Menschen gehen. Und es geht um die Frage, wie sich Aus- und Weiterbildung verändern müssen, wenn KI selbstverständlicher Teil der Arbeit wird.Stefan erklärt, welche Rolle Agenturen in einer Welt spielen, die zunehmend von Tech-Giganten dominiert wird. Er ist der Meinung: Agenturen haben sehr wohl ihren Platz - wenn sie ihr Wissen über Marken, Nutzer*innen und Services klug mit Technologie verknüpfen. Sie müssen nicht selbst bauen, aber sie sollten orchestrieren. Nicht steuern, sondern gestalten. Und vor allem: Kontext geben, wo Technologie allein zu wenig kann. Ein weiteres Thema - neue Vergütungsmodelle jenseits von Zeit gegen Geld - und die Frage, was in Zeiten automatisierter Prozesse eigentlich noch menschliche Arbeit ist. Eine Serie über Systeme, die effizienter werden - und Organisationen, die dabei ihre Seele nicht verlieren dürfen.

Tariff panic, Adalytics fallout, the fate of the open web, and TikTok weirdness.Takeaways:Tariffs & Ad World Uncertainty

The Lykken on Lending program will feature our Weekly Mortgage Updates with Adam DeSanctis and his MBA Mortgage Minute, and then Les Parker's TMSpotlight, a macroeconomic perspective on the economy with a music parody. That leads to Matt Graham of MBS Live providing you with a rate & market update, followed by David Kittle, Chief Executive Officer @ The Mortgage Collaborative, to discuss mortgage originations. Then we have Alice Alvey of Union Home providing a regulatory & legislative update, then Allen Pollack giving us a Tech Report on the latest technology impacting our industry. We also have commentaries provided by our Consultants, Bill Corbet and Marc Helm, Senior Executive Partner @ Transformational Mortgage Solutions, talking about Loan Servicing and the “Agencies”.

House lawmakers are pushing to restore collective bargaining for federal employees. That's after President Trump signed an executive order canceling union contracts for most agencies. A new bipartisan bill now seeks to reverse Trump's effort. Federal News Network's Drew Friedman joins me with the latest. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training   Does your agency do spec creative work for pitches? How do you decide which pitches are worth your time? Do you have criteria for pitches that will positively impact your agency? Pitching is a very condensed and unreal way to work and many times you spin your wheels without producing the best results. Today's featured guest specializes in connecting brands with ideal agency partners, employing a meticulous approach to matchmaking benefitting both parties. The process of selecting a client-agency partnerships is intensive. For agencies looking to stand out, the key lies in demonstrating their unique value proposition and gaining a deeper understanding of what brands are looking for and how to evaluate which pitches would bring more benefits for the business. Tom Denford is the co-founder and CEO of ID Comms, an advisory and analytics firm dedicated to helping brands optimize their media strategies. With extensive experience in conducting pitches, Tom provides valuable tips on what makes a pitch successful, why agencies should consider whether their capabilities match the project, and other important questions to ask to decide who to pitch for. In this episode, we'll discuss: No more spec work: resetting client expectations. Focusing on big name clients. 4 questions before pitching a client. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. Finding The Best Agency Candidates to Work with Brands Tom's agency primarily serves marketing and procurement leaders in consumer-facing brands. They help them building internal teams to manage media, finding and contracting pitches, and providing analytics to ensure that every marketing dollar is utilized efficiently. As he sees it, his services can be summed up as follows: Finding candidates that meet the clients' needs. Once they establish a scope of work or a particular ambition on the part of the brand, they make a list of agencies that have the capabilities to service that scope. Taking money off the table. Tom and his team don't want the final decision between agencies to come down to price, so they try to be very clear about the media rates they can get and what the terms and conditions will be. Give the clients space and time. Clients need space and time to fall in love with the people since ultimately, even in global pitches, the relationships are what will matter the most. No More Spec Work: How to Reset Client Expectations For years, agencies have been strategically working to redefine their approach to client acquisition. The traditional pitch process, which often requires creatives to offer their intellectual property without compensation, has become increasingly problematic. Tom believes it's not appropriate for brands to expect creatives to give away their ideas, as it is their intellectual property. On the media side, he says, pitches tend to come with conditions, wherein the advertiser will have rights over the work. Agencies should seek to change the dynamic by offering a paid brainstorm session. The client will have the right to keep any ideas that result from that session and the agency gets paid for their work and has the opportunity to turn that session into a larger agreement. Some clients won't like the idea of a paid session and that's okay. The point is to try to move away from the norm of work without any guarantees. Working with multi-million dollar companies that can't sit down for a meeting or paid session with several agencies, Tom knows it all comes down to the capabilities first and foremost. Although it's fair that the customer gets to stress test the agency's capabilities, he is very against the idea of treating the selection like a beauty pageant. Hence, he asks his CMOs to write down a brief detailing exactly what they expect from an agency, in terms of capabilities, culture, etc. so they can bring the best candidates to them. In the end, it's fair for both brands and agencies can develop their own set of rules regarding how to evaluate a potential relationship. Should You Focus on Having Big-Name Clients? Many agency owners fall into the trap of equating success with high-profile clients, feeling pressured to impress their peers with a roster of recognized brands. In reality, you don't need to work with the biggest clients to have a successful agency and you don't have to pursue them if you don't want to. You can walk into agency events not having worked with the biggest brands but knowing your business is far more profitable than many there. Separate your ego from those types of decisions so you can differentiate when a client will actually be good for the business. Having clarity about your goals will allow you to make those decisions. Do you have a clear vision of your goals with the agency? Have you outlined who your ideal client is and the niche you want to focus on? If not, then ask yourself what would you do and who would you be working for if you were paid on performance only? Lack of clarity is something Tom deals with as reviews proposals from agencies driven more by ego than strategic intent. They want to say they won a very lucrative deal with a big brand but are not thinking whether they have the capabilities to do the work or have a clear idea or how it will positively impact their business. Such approaches are fraught with risk and can ultimately undermine an agency's reputation and financial stability. 4 Questions to Ask When Deciding Whether to Pitch Tom mostly works with brands looking for agency partners and has useful tips for agency owners and CEOs to assess potential opportunities. He advises agency owners to always ask themselves these four questions when reviewing a pitch brief: Is it winnable? A lot of pitches are more like clients trying to start a pageant and solicit ideas without the intention of presenting a genuine opportunity. If there's a consultant like himself involved, Tom suggests calling them to see what the brand really wants and make decisions based on that. Do we want to win this? Winning new business can be enticing, but not every opportunity aligns with the agency's vision or long-term goals. So reflect on your strategic priorities because you can do far better pitching three times for the right clients than pitching ten times without a clear understanding of how the opportunity fits into your overall strategy. Can we win this? This is where you assess your capabilities in relation to the brief. If you truly don't have those capabilities, Tom advises you don't waste your time. Stretching your competencies too thin leads to disappointment and reputational harm. How can we win this? Do you really understand how the decisions are being made? Tom sees many agencies rush in thinking it's all about the ideas. Meanwhile, creativity is but a small part of the evaluation criteria. So what is the real criteria? Knowing this is how you'll make an actually informed decision. If you can say yes to these four questions, then go ahead and make your pitch. This selective approach will not only save agencies time but also allows them to focus their efforts on opportunities that align with their capabilities, culture, and vision. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

We have more on the ramifications of federal cuts to Georgia. We have more on the job layoffs at the Atlanta-based CDC. We also hear from an historic HBCU on the path forward amid the dismantling of the Department of Education. Plus, Atlanta is one of the main spots for relocating refugees, but those agencies are seeing contracts canceled and aid closed off. And we hear from scientists on a new way to spread their message (and coping mechanism): stand-up comedy. See omnystudio.com/listener for privacy information.

In this episode of Power Producers Shoptalk, David Carothers dives into a crucial topic that every agency principal and producer need to hear: Producer Compensation and Producer Equity. Joining him is Colby Allen, VP of Agency Consulting and Valuation for Agency Brokerage Consultants, who brings his expert insight into the complexities of agency compensation models, including how to attract and retain top-producing talent through the right mix of pay and equity. David shares his personal experiences transitioning from the retail industry into insurance, and how those early struggles shaped his approach to compensation and agency culture. Colby, on the other hand, provides an objective perspective based on working with hundreds of independent agencies, and discusses what truly drives success for producers in today's competitive market. Key Highlights: Producer Compensation Models David and Colby discuss the wide variation in compensation plans across agencies, emphasizing the need to align producer pay with long-term agency success. Setting Producers Up for Success Colby highlights the importance of systems and support to enable producers to thrive, rather than just offering a higher commission rate. The Role of Producers Beyond Sales David talks about the frustration of producers being given a Rolodex without adequate training or leadership, while Colby stresses the broader role producers play in maintaining relationships. The Impact of Agency Margins Colby explains how agency margins influence compensation. Agencies with more resources can offer lower commissions while still helping producers succeed. Equity as a Retention Tool Colby discusses how offering equity or ownership can help retain top talent, with clear agreements in place for buy-sell terms. The Entrepreneurial Producer Mindset David and Colby emphasize that good producers want more than a paycheck—they want the opportunity for growth and ownership. Connect with: David Carothers LinkedIn ·         Colby Allen LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Killing Commercial Agency Brokerage Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

Episode #118's Lindsay Halsey's business partner, Lori Calcott, joins us on this episode to talk about white labeling PPC services for other agencies.We don't white label for other agencies at Evergrow but we're curious how an agency would consider doing that given that all agencies might sell their services a little different. Additionally, every vertical and industry is different. How does Lori go about creating streamlined processes for PPC accounts across verticals?Lori also talks more about Pathfinder SEO as a step-by-step guide and training tool on how to conduct monthly SEO services in your agency.Check out Pathfinder SEO and support the show here:https://pathfinderseo.com/?ref=mzezy2m----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

This week Sam discusses Trump's tariff war, cuts to the FDA, the winners of the Old Vine Hero Awards, and the Gérard Basset Foundation grantees. You can read the transcript of this newscast at https://www.jancisrobinson.com/articles/trumps-tariff-war-us-public-health-agencies-gutted-old-vine-heroes-announced.

Stephen Hunter PT, DPT, OCS, FAPTA received his Bachelor of Arts in physical therapy from University of Utah in 1984, and his clinical doctorate in 2008. He is board certified in orthopedic physical therapy. Currently, Stephen continues to treat patients and is the director of Internal Process Control for Intermountain Health's rehabilitation services. He leads a team of 4 internal process control coordinators who work to establish a culture of quality and standardize evidence-based care across all rehabilitation disciplines and services. He is the past president of NARA (National Association of Rehabilitation Providers and Agencies). He supports research efforts including data collection and clinical implementation. Examples include investigations on Total Knee Arthroplasty (TKA) and low back pain (LBP) resulting in recent publications (Minick 2022, Caplin 2022) and three randomized LBP trials (Brennan 2006, Fritz 2014, Delitto 2020). He was the lead clinical author for a review publication developing a care guideline for TKA for physical therapists (Jette 2020). Link to claim CME credit: https://www.surveymonkey.com/r/3DXCFW3CME credit is available for up to 3 years after the stated release dateContact CEOD@bmhcc.org if you have any questions about claiming credit.

A few days after a massive ice storm rocked northern lower Michigan, many thousands remain without power while crews from power companies, the Michigan Department of Transportation (MDOT) and other state and local agencies continue the cleanup and rebuilding process.Bill Wahl, MDOT North Region associate engineer for operations, who is coordinating department efforts, joins the podcast to provide an update on the recovery.Also joining is James Lake, MDOT North Region media relations specialist, who assists the Mackinac Bridge Authority (MBA) with communications. He talks about why falling ice necessitated closing the bridge three times in three days, including a record 30-hour period.Wahl and Lake grew up in the region and neither has seen anything like this ice storm and the resulting destruction. Wahl recounts utility workers who had been on power-restoration projects following hurricanes in the Southeast saying the scenes are as bad or worse as anything they've seen.Wahl says crews from several counties to the south, including Kent, Ottawa, Mason, Missaukee, Muskegon, Roscommon, Iosco and Wexford, were helping to clear roads.While the Mackinac Bridge re-opened Thursday morning, April 3, after a 30-hour closure, officials will continue to closely monitor conditions for falling ice. The MBA posted a video message on X from Bridge Director Kim Nowack about the falling ice, along with some photos from the bridge. More videos of falling ice that prompted the current closure were also posted on X. The bridge has closed roughly 30 times in the past 30 years, and the average closure duration is several hours. More frequently asked questions about falling ice and other topics are available on the MBA website. 

What do National Public Radio (NPR), Public Broadcasting Service (PBS), Planned Parenthood (PP) and Transportation Security Administration (TSA)? They all receive millions in taxpayer funded dollars which are used wastefully or to promote ideologies that divide and poison Americans! But thankfully, a time of reckoning is here.

Michael Monks discusses LA County's decision to cut hundreds of millions of taxpayer dollars allocated to homelessness agencies. During a challenging period in his life, a man forms a friendship with squirrels.

Wondering how AI can help your agency boost efficiency, streamline operations, and scale smarter? In this episode, Corey Quinn welcomes Khushbu Doshi, Chief Operating Officer at E2M Solutions, to explore the real impact of AI on agency growth. You'll learn E2M's proven approach to white label services and how agencies can leverage AI to automate tasks, enhance productivity, and empower teams. They also address ethical concerns around AI and data safety, as well as E2M's new Fractional AI Consultant designed to help you integrate AI effectively. If you're an agency owner ready to embrace AI and scale more efficiently, this episode is for you! Episode Highlights: - White Label Growth Strategies: How E2M helps agencies scale without adding overhead. - AI as a Productivity Booster: Why AI should be seen as an enhancement or advantage, not a job replacement. - Automating the Right Tasks: Identifying redundant processes to streamline agency operations. - Building Objective Task Agents: How AI-driven workflows can improve efficiency and decision-making. - Personalization Through AI: Creating detailed client profiles to deliver tailored experiences. - Empowering Teams to Use AI: How to encourage your staff to explore and implement AI solutions (and who's best-suited to use AI). - Measuring AI Success: Using time-to-value and productivity metrics to track AI impact. - The Importance of Structured Data: Why organizing data correctly is key to AI effectiveness. - Fractional AI Services: How E2M is making AI adoption more accessible for agencies. The resources mentioned in this episode are: - Connect with Khushbu Doshi on LinkedIn: https://www.linkedin.com/in/khushbu-doshi-bb08a267 - Hire E2M's Fractional AI Consultant: https://www.e2msolutions.com/fractional-ai-consultant-for-digital-agencies - Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

Michael Buckbee joins Nicholas Kuhne to break down how AI is disrupting search, branding, and content marketing—and what businesses can do to stay ahead. With a career spanning cybersecurity, marketing, and SaaS startups, Michael is now the co-founder of Knowatoa, a tool that tracks brand sentiment and visibility across AI search engines like ChatGPT, Perplexity, and Google Gemini.

The Trump Administration began terminating thousands of staff and purging some of the top leaders at the Department of Health and Human Services. It included several key agencies, including the Food and Drug Administration, the National Institutes of Health and the Centers for Disease Control and Prevention. Geoff Bennett discussed more with Matthew Herper of STAT News. PBS News is supported by - https://www.pbs.org/newshour/about/funders

A massive wave of job cuts began this morning at government health agencies as part of the Trump administration's initiative to cut government spending. Also: Cory Booker pulls an all-nighter on the Senate floor, blasting President Trump and Elon Musk.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Many agencies focus heavily on new business, chasing logos and cold leads—while the biggest growth opportunity is already in front of them. In this episode of The Digital Agency Growth Podcast, Dan Englander is joined by Matt Pensinger, founder of Accelerate Advisors and former EVP at Jack Morton, to talk about how agencies can stop leaving money on the table and start expanding inside existing accounts.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.Drawing from over a decade of experience working with major brands like McDonald's, P&G, and Diageo, Matt shares how agency leaders can build deeper relationships, navigate client-side politics, and turn trust into long-term revenue. You'll also learn why in-housing doesn't have to mean losing the account, how to build a win-back campaign, and what separates the agencies that stay top-of-mind from the ones that don't.This week's episode is all about building client trust, navigating internal change, and unlocking untapped growth within your current book of business. In this episode, Dan and Matt discuss the following:Why agencies over-prioritize new business and overlook their biggest assetThe importance of relationship mapping inside complex client organizationsWhat to do when your point of contact leaves the companyWhen churn is actually a good thingHow to re-engage lapsed clients with a win-back strategyWhy origin stories and strategic perspective matter in pitchesHow to have better conversations around in-housing and agency valueThank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MATT PENSINGER:LinkedInJack Morton WorldwideCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

Relying on the government to protect your privacy is like asking a peeping tom to install your window blinds.  -John Perry Barlow Your phone could become a liability, consider burner phones, flip phones or walkie talkies instead.  Citizens have the right to reenter the U.S., but they can still have their devices seized. The best […] The post You and YOUR Data. How safe is your data? The USA has very clever ways for agencies like FBI, CIA and ICE to access your data WITHOUT any kind of warrants. appeared first on Psychopath In Your Life.

The Lykken on Lending program will feature our Weekly Mortgage Updates with Adam DeSanctis and his MBA Mortgage Minute, and then Les Parker's TMSpotlight, a macroeconomic perspective on the economy with a music parody. That leads to Matt Graham of MBS Live providing you a rate & market update, followed by David Kittle, Chief Executive Officer @ The Mortgage Collaborative, to discuss mortgage originations. Then we have Alice Alvey of Union Home providing a regulatory & legislative update, then Allen Pollack giving us a Tech Report on the latest technology impacting our industry. We also have commentaries provided by our Consultants, Bill Corbet and Marc Helm, Senior Executive Partner @ Transformational Mortgage Solutions, talking about Loan Servicing and the “Agencies”.

In this episode of Small Business Black Holes, host Alan Pentz sits down with John Giorso, founder of venture studio Vanta5, to explore why most businesses are approaching marketing all wrong, how to identify your highest-ROI marketing channels, and the key differences between B2B and B2C marketing strategies. Whether you're paralyzed by marketing options or frustrated with lackluster results, this conversation delivers practical frameworks for testing and scaling the marketing tactics that will actually move the needle for your business. Tune in to discover why focusing intensely on just 2-3 marketing channels often outperforms trying to do everything at once.

While President Donald Trump’s executive order gutting certain bureaucratic elements of the Department of Education is a step in the right direction, the order does not eradicate the department and actually shifts many federal financial controls to other agencies, explains The New American’s Alex Newman for Behind The Deep State. President Trump’s move is helpful ... The post Trump Education Order Shifts Duties to Other Agencies While Radical Left States Crack Down on Homeschoolers appeared first on The New American.

P.M. Edition for Mar. 27. Health and Human Services Secretary Robert F. Kennedy Jr. announced 10,000 job cuts across the department. We speak with WSJ health reporter Liz Essley Whyte about the cuts' impact. Plus, energy security in the U.S. was once all about oil—now, it's about electricity. WSJ chief economics commentator Greg Ip discusses what that means for economic growth. And U.S. stocks end the day lower as investors react to President Trump's automotive tariffs. Alex Ossola hosts. The Ford Executive Who Kept Score of Colleagues' Verbal Flubs Sign up for the WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The PDB Afternoon Bulletin:   First, in a rare show of public dissent, scores of Gazans took to the streets on Tuesday to protest against Hamas, the largest public demonstration against the terror group inside the enclave since the war began. Later in the show, U.S. spy agencies have issued a 30-page threat assessment warning that China, Iran, North Korea and Russia are increasingly working together to undermine U.S. interests abroad. We'll have the details. To listen to the show ad-free, become a premium member of The President's Daily Brief by visiting PDBPremium.com. Please remember to subscribe if you enjoyed this episode of The President's Daily Brief. YouTube: youtube.com/@presidentsdailybrief Stash Financial: Go to https://Get.Stash.com/PDB Learn more about your ad choices. Visit megaphone.fm/adchoices

(0:00) Mazz, McCarthy, and Michael Holley open up the show with the question of are the Patriots cheap? How much more will they spend or not spend as we approach the NFL draft? (16:36) Discussion continues on how the Patriots can become a more attractive destination for free agents? (26:20) Talking about the criticism in the media for the Patriots and spending money. Is it unfair to the Patriots or is it on the team? Callers weigh in. (37:00) Is there anything to be excited about with the Patriots resigning Christian Elliss? Is this another cheap move by the Patriots?