Podcasts about agencies

The Washington Roundtable is joined by Jeff Stein, the veteran political reporter and founding editor of the newsletter “Spytalk,” to examine Donald Trump's appointment of Bill Pulte as the new acting Director of National Intelligence, a position that, in theory, oversees the C.I.A., N.S.A., F.B.I., and fifteen other agencies. Pulte has no intelligence background and no national-security experience, but does have a track record of going after the President's perceived enemies. Plus, the panel discusses a recent Washington Post investigation that raised new questions about the outgoing director, Tulsi Gabbard, and her alleged ties to a religious cult.This week's reading:“Everyone Wants to Touch the Blue Coating in the Reflecting Pool,” by Jesús Rodríguez“Chronicle of a Disaster Foretold,” by David Remnick“The Difference Between the Knicks and the White House Cage Fight,” by Adam Gopnik“How the Trump Administration Pushed Judges to Deport Children,” by E. Tammy Kim“Do Netanyahu's Domestic Opponents Offer a Real Alternative?” by Isaac ChotinerThe Political Scene draws on the reporting and analysis found in The New Yorker for lively conversations about the big questions in American politics. Join the magazine's writers and editors as they put into context the latest news—about elections, the economy, the White House, the Supreme Court, and much more. New episodes are available three times a week. Tune in to The Political Scene wherever you get your podcasts. Learn about your ad choices: dovetail.prx.org/ad-choices

At the Cannes Lions International Festival of Creativity this week, Meta announced a slew of even more automated marketing tools, further lowering the barrier to entry for advertisers to manage campaigns directly. Nicola Mendelsohn, Meta's head of global business group, joins this episode of the Digiday podcast to talk about how that does and doesn't change the agency-platform relationship.

In this episode of the Power Producers Podcast, David Carothers sits down with Ryan Mathison and Sean Mulhern to discuss the intersection of AI, agency operations, and technology adoption. While AI dominates industry conversations, the group emphasizes that technology is not a substitute for strong fundamentals. Agencies must first build solid processes, procedures, and operational discipline before automation and AI can create meaningful value. The conversation explores agency valuations, technology fatigue, workflow optimization, producer productivity, and the evolution of insurance technology platforms like GloveBox. David, Ryan, and Sean challenge agency owners to stay focused on their core mission—selling and servicing insurance—while using technology as a tool to improve efficiency, enhance client experience, and create scalable growth. Connect with:  ⁠David Carothers LinkedIn⁠⁠⁠⁠⁠  Ryan Mathisen Linkedin⁠ Sean Mulhern Linkedin Visit Websites:  ⁠⁠⁠⁠⁠Power Producer Base Camp⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠Killing Commercial⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠Crushing Content⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠Power Producers Podcast⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠Policytee⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠The Dirty 130⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠The Extra 2 Minute⁠⁠⁠⁠⁠   

Tucker Carlson Joins Alex Jones To Discuss Netanyahu's Public Attempt To Take Control Of US Military & Intel Agencies! Carlson Is Set To Break Other Huge News On-Air As Well

SharkNinja has rewritten the modern commerce playbook by embedding a "threshold of virality" directly into pre-product development and abandoning rigid, weekly campaign reviews for hourly optimization. Global Head of Media Dave Kersey shares how this social-first, digital-only approach skyrocketed the brand to the top of TikTok Shop ecosystems globally while establishing a hyper-transparent, API-driven model for agency partnerships. Key Highlights

President Donald Trump signed two executive orders Monday to accelerate the federal government's transition to post-quantum encryption and reprioritize government financing to support the domestic quantum computing industry. The orders, which CyberScoop first reported on last year, direct the government to throw its weight behind the quantum computing industry. They are part of a broader effort by the Trump administration to put its stamp on the development of another key emerging technology. Ahead of the signing, sources previewed details of those orders to CyberScoop. Per one of those sources, who spoke on condition of anonymity to discuss pending administration actions, a “whole of government approach is used to empower research and development into quantum computing, as well as quantum sensing [and other resources].” They described the Trump administration's attitude for propping up industry as “don't let us miss out on prioritizing the feeders for the research or the development of quantum.” The second order requires federal civilian networks to adopt quantum-resistant encryption faster than the current 2035 deadline. The new encryption algorithms, vetted by the National Institute of Standards and Technology, will protect against future quantum computer attacks. Agencies that miss the new deadline must report to the Office of Management and Budget explaining why. Four proposed rules to begin formally overhauling 20 sections of the Federal Acquisition Regulation were published in the Federal Register on Tuesday. While the Federal Acquisition Regulatory Council has been rewriting and deviating from the FAR for over a year now as part of what it's calling “the Revolutionary FAR Overhaul”, the unpublished proposed rules are a step toward codification of these changes. Over a combined total of more than 1,000 pages of proposed rules, the overhaul would establish regular regulatory reviews and sunsets, as well as move the bid protest system to the agencies involved in disputes instead of the Government Accountability Office. The FAR update comes in response to an April 2025 executive order mandating the procurement policy be pared down to the essentials and presented in plain language, void of any “undue barriers” and “unnecessary regulations.” The FAR has not been significantly updated in 40 years. If you want to hear more of the latest from Washington, subscribe to The Daily Scoop Podcast  on Apple Podcasts, Soundcloud, Spotify and YouTube.

Send us Fan MailAI is moving fast in federal contracting, but the real opportunity for small businesses may not be where everyone thinks it is.In this episode of FedBiz'5, we break down how AI, cybersecurity, and federal buying are converging, and why that creates both pressure and possibility for small business contractors. Agencies want AI-enabled solutions, but they also need security, governance, data protection, compliance, human oversight, and practical implementation support.That is where small contractors can still break in.You'll learn how AI is showing up in RFIs and RFPs, what “AI security layers” really mean in procurement terms, why CMMC, FedRAMP, CUI, and data governance matter more than ever, and which AI-adjacent lanes may be most realistic for small businesses heading into 2026.If you support cybersecurity, data modernization, compliance, cloud, training, governance, analytics, or mission-focused IT services, this episode will help you see where federal AI demand is headed and how to position before the market gets even more crowded.Visit us: FedBizAccess.comStay Connected: Follow Us on FacebookFollow Us on LinkedInNeed help in the government marketplace? Call a FedBiz Specialist today: 844-628-8914Or, schedule a complimentary consultation at your convenience. 

The Moon isn't just dust and craters - it may be a cosmic treasure chest.

The following article of the Professional Services industry is: “Agencies: From Service Providers to Strategic Partners” by Luca Nan, CEO, Alkemy LATAM.

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by seasoned project management expert Danielle McCier to shine a spotlight on one of the most critical—and sometimes underestimated—roles in any agency: project management. Together, they unpack how powerful project management isn't just about checking boxes, but about leading with clarity, protecting your agency's profit, and creating alignment across chaotic workflows. Danielle McCier shares her unique journey from the music industry to advertising operations, offering firsthand wisdom on how project management elevates agencies beyond glorified administration. She describes the evolution of her own role, distinguishing the difference between being a task-oriented admin and a proactive leader who wrangles multiple teams, deliverables, and shifting client requests. Listeners will come away with a deeper understanding of why clear communication, defined asks, and structured processes form the backbone of any successful project—and, by extension, the agency itself. This episode delves into actionable strategies for building trust internally, facilitating tough conversations, and managing expectations across creatives, account teams, and clients. Danielle McCier and Drew McLellan also discuss common pitfalls like assumption-driven burnout, the importance of sources of truth in organizing project details, and how systems don't stifle creativity—they enable it. If you've ever wondered when it's time to add a project manager to your team, how to hire for the right blend of hard and soft skills, or how to truly empower your agency's engine room, this episode is packed with hard-won advice. Get ready to walk away with a renewed appreciation for project management as the unsung hero of agency growth, culture, and sustainability. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The evolving role of project management as a core agency function, not just an administrative task How detailed communication and clear processes drive better client and internal outcomes The critical importance of aligning expectations at every project stage Building trust through personalized relationships and consistent, candid conversations The project manager's influence in establishing and maintaining effective agency systems Recognizing and addressing burnout by clarifying roles, responsibilities, and workload Why great project managers embody leadership, emotional intelligence, and agency protection

Most P&C agencies are sitting on a six-figure life insurance opportunity and don't even know it.You've got the lead flow. You've got the book. People already trust you. The problem isn't the opportunity. It's that the standard way the industry teaches you to sell life insurance does not fit a P&C transaction.In this episode, I walk through the exact system I used to go from 10 life policies a year to over 250, with six figures in annual life premium. Same desk, same book, same customers.Here's what we cover:→ Why the life needs analysis fails the moment someone calls in to add a vehicle→ The "coffee vs. five-course steak dinner" mistake that overwhelms your customers and kills the sale→ How to position life insurance to solve one immediate need instead of leading with the full pitch→ The three places in your agency where life insurance conversations are already waiting: new business, service calls, and your book→ The Life Insurance Funnel: how a small term policy becomes a bigger one at issuance, then compounds again at the annual review→ Why every policy you write this year turns into a review opportunity you didn't have beforeThe opportunity is already in your agency. This is the system to go get it.Register below to join my free Life Training Webinar on Thursday. https://insurancesalespro.org/webinarregistrationWant the exact scripts and word tracks? Join our exclusive Life Insurance Training Community. https://calendly.com/lifeinsurancetraining/demo

Welcome back to Juicy Scoop! Today, I am sitting down with the legendary New York Times bestselling investigative author Michael Gross, and we are digging up the most scandalous, glamorous secrets from the worlds of high fashion and extreme wealth. Michael takes us inside the ruthless "modeling pyramid," uncovering how agencies like Elite operated on predatory behavior while stars like Cindy Crawford managed to stay completely untouchable. We dish on his hit books Model and Treasured Island, tracing the secret history of St. Bart's from its days as a pirate haven to a hyper-exclusive billionaire playground where David Geffen and Roman Abramovich dock their superyachts. Michael shares incredible behind-the-scenes stories of fighting off scary legal threats, getting banned from high-fashion runways, and the time Calvin Klein pulled a massive $5 million ad campaign just because Michael dared to write the truth. Plus, we talk about the toxic rise of Instagram selfie culture on luxury beaches and why I am officially trying to ditch the influencer vacation anxiety for good! -Elevate your summer wardrobe. Go to ⁠Quince.com/juicy⁠ for free shipping on your order and 365-day returns. -Right now, when you buy any Nutrafol Men hair growth supplement subscription, you get two free gifts — a full-size 2-in-1 shampoo and conditioner plus a hair serum, a $93 value — plus 20% off a subscription. Take advantage of this great deal at ⁠Nutrafol.com⁠. -Go to RO.CO/JUICYSCOOP to see if you qualify. - Sign up for your $1 per month trial today at ⁠SHOPIFY.COM/juicy Subscribe to my new show Juicy Crimes!: https://bit.ly/juicycrimes Stand Up Tickets and info: https://heathermcdonald.net/ Subscribe to Juicy Scoop with Heather McDonald and get extra juice on Patreon: https://bit.ly/JuicyScoopPod https://www.patreon.com/cw/juicyscoop Watch the Juicy Scoop On YouTube: https://www.youtube.com/@JuicyScoop Shop Juicy Scoop Merch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://juicyscoopshop.com/?srsltid=AfmBOopTZFUvAeokrJJ6dQ5wuAW1T3nssO6pHk47u7KymJUBtBgKCvfX Follow Me on Social Media: Instagram: ⁠https://www.instagram.com/heathermcdonald/ TikTok: https://www.tiktok.com/@heathermcdonald YouTube: https://www.youtube.com/@HeatherMcDonaldOfficial Learn more about your ad choices. Visit podcastchoices.com/adchoices

Send us Fan MailGoogle is starting to answer home care questions for families before they ever click a website, and that shift changes everything about how we market, write, and respond. We walk through what “practical AI” really looks like for a home care agency that still wants to lead with empathy, trust, and real human guidance, not a cold automated experience.We share how we're using AI for website development and content writing as a first draft, then tightening it with human review so it doesn't sound generic, miss local details, or overpromise. We dig into the questions families ask most often like home care cost, payment options, and whether Medicare or Medicaid pays for home care and explain why your site needs clear, easy-to-quote answers. You'll also hear why TLDR summaries, structured FAQ pages, and better long-tail keyword content can improve visibility in Google AI Overviews and other AI search tools, helping your agency get referenced first.Then we get hands-on with AI chat for home care websites: how it can respond instantly after hours, capture inquiry details, and forward full chat transcripts to the right person on your team. We lay out the guardrails that matter most including no medical advice, no pricing quotes, no caregiver availability promises, and clear emergency messaging. Finally, we talk about AI phone answering and where it may fit best as overflow support and call routing, plus why you should start small, test carefully, and keep humans in the loop.Subscribe for more practical home care marketing and sales training, share this with an agency owner who's curious about AI, and leave a review with the biggest question you want AI to help you handle.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Police agencies are under pressure to be transparent, but too often their public storytelling swings between stiff press releases and staged social media moments. Zach Hamilton believes there is a better way. In this episode of the Policing Matters podcast, host Jim Dudley speaks with Hamilton, founder of Red Watch Productions and a Michigan public information officer, about "The Shift," a documentary series that follows officers through the realities of patrol. A former Hollywood visual effects artist who worked on productions including "Star Trek: Strange New Worlds" and "Cry Macho," Hamilton shares how agencies can use authentic video storytelling to build trust, show the human side of policing and give communities a clearer view of what officers actually do between the headlines. About our sponsor This episode of the Policing Matters podcast is sponsored by OfficerStore. Learn more about getting the gear you need at prices you can afford by visiting OfficerStore.com.

AP correspondent Ed Donahue more people are facing hunger threats.

Episode 223: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online business owners are barely scratching the surface with AI — copy-pasting prompts and hoping for magic — while their competitors are building automated workflows that do the heavy lifting. Without a real AI system behind your business, you're stuck in the weeds doing repetitive, time-consuming tasks instead of the high-value strategic work that actually grows your revenue.In this episode, Rocky Pedden teaches us how to build AI-powered workflows that run your business operations, including how to map your deliverable process into trainable agents, structure prompts for specific outputs, use tools like Claude Cowork and Zapier to automate multi-step tasks, and repurpose content at scale — all so you can spend 80% of your time on strategy instead of button-pushing.Connect with Rocky:https://revenuezen.com/ https://www.linkedin.com/in/rockypedden/ https://www.linkedin.com/company/revenuezen/ https://www.instagram.com/revenuezen/ https://www.youtube.com/channel/UCgRWKt7IPwh3_rH66XlwuEgWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Nancy Guthrie was 84 years old, medically vulnerable, and required daily medication. Speed mattered more in her case than almost any other variable. And speed is exactly what institutional friction destroys first.Jennifer Coffindaffer spent 28 years at the FBI. She explains what happens to an investigation when the lead local agency and the federal agency aren't aligned — not in theory, but operationally. Digital evidence degrades. Biological evidence degrades. Witness memory degrades. Tips fragment across competing systems that aren't sharing information in real time. Investigators become defensive when they sense oversight. Witnesses become hesitant when the people asking questions don't seem coordinated. Prolonged forensic ambiguity months into a case may signal something worse — that investigators aren't working with clean results.The FBI director went public with criticism of how this case was handled. Coffindaffer says that doesn't happen over minor procedural disagreements. It happens when the Bureau believes critical evidence and critical time were lost, and private channels failed to produce change. That public rupture tells you where the institutional relationship was before the director spoke — and where it is now.Four months without a named suspect created a vacuum this week when Pima County issued a BOLO for Coral Michelle Smith — wanted for kidnapping and aggravated assault seven miles from where Nancy disappeared. Authorities stated explicitly there's no connection. Smith's fifteen-year criminal record describes opportunistic street-level offenses — four prison stints, two revoked probations, a kidnapping charge pled down. The FBI describes the porch figure as male, 5'9" to 5'10". Smith is 5'6" with tattoos on her ankle, foot, and leg — not the wrist tattoo visible on the porch figure. Nothing matches. But the headline filled the vacuum because the investigation hasn't filled it with an arrest.The Guthrie family is still waiting. The person who took Nancy is still unidentified. And Coffindaffer forces the question the public hasn't fully confronted: was the biggest obstacle in this case the offender — or the institutions that were supposed to find him?Join Our SubStack For AD-FREE ADVANCE EPISODES & EXTRAS!: https://hiddenkillers.substack.com/Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/channel/UC8-vxmbhTxxG10sO1izODJg?sub_confirmation=1Instagram https://www.instagram.com/hiddenkillerspod/Facebook https://www.facebook.com/hiddenkillerspod/Tik-Tok https://www.tiktok.com/@hiddenkillerspodX Twitter https://x.com/TrueCrimePodThis publication contains commentary and opinion based on publicly available information. All individuals are presumed innocent until proven guilty in a court of law. Nothing published here should be taken as a statement of fact, health or legal advice.#NancyGuthrie #SavannahGuthrie #FBI #PimaCountySheriff #JenniferCoffindaffer #CoralMichelleSmith #HiddenKillers #TrueCrime #TucsonArizona #JusticeForNancy

In this episode, host Sandy Vance chats with Brad Schoffstall, Vice President of Health and Compliance Programs at CGI, and Dr. James Peake, Senior Vice President and former Secretary of Veterans Affairs and Army Surgeon General. They have a wide-ranging and practical conversation about what it actually takes to modernize data infrastructure at federal health agencies. With Brad's 35 years at CGI and Dr. Peake's 16 years, this is a conversation grounded in hard-won experience rather than theory. Today's conversation is a refreshingly honest and deeply practical perspective for anyone working at the intersection of government, healthcare, and AI.  In this episode, they talk about: Federal health agencies are running some of the largest healthcare operations in the world, with the VA equivalent in size to a Fortune 5 company Data silos created by contract-by-contract procurement are the primary barrier to AI-ready infrastructure at federal agencies Federated data platforms allow data to stay in its own repositories while being discoverable, mappable, and usable across the organization Policy is often the biggest obstacle to data sharing, and changing it requires executive-level support and shared governance Technology is the third most important factor in transformation; policy and business understanding come first and second CGI improved NHS Spine performance tenfold while reducing infrastructure to a tenth of its original size, saving a million euros in annual expenses Improper payments across federal health programs run into billions of dollars annually and represent one of the highest-impact areas for AI-driven improvement AI for AI's sake is not the answer; start with the business problem and work backward to the data strategy Start small with two or three systems, demonstrate value, and build from there rather than attempting a massive all-at-once implementation A Little About Brad and James: Brad Schoffstall has wide-ranging experience, deep knowledge, and skills in information technology. He has led multiple digital transformation efforts. He has 37 years of experience with a diverse set of architectures, operating systems, languages, and technologies. His experience includes enterprise architecture, cloud migration, and hands-on development. He also has significant experience in business development and project management. He has implemented large, complex systems on platforms ranging from mainframes to Microservices. He has successfully performed many solution architecture and SDLC engagements that include characteristics like high-volume processing, DevOps, and automation. He demonstrates expertise in multiple service-based secure architectures utilizing multiple application and enterprise solution sets, e.g., Data Driven, Microservices, Cloud, etc. Dr. James Peake is an American politician and former lieutenant general who served as the sixth Secretary of Veterans Affairs from 2007 to 2009. In 2004, he retired from a 38-year United States Army career, having served as the 40th Surgeon General of the United States Army. After retiring from the Army, Peake served as Executive Vice President and Chief Operating Officer of Project Hope,[4][5] a non-profit international health foundation operating in more than 30 countries. While at Project HOPE, he helped to orchestrate the use of civilian volunteers aboard the Navy Hospital Ship Mercy as it responded to the tsunami disaster in Indonesia and also as part of the Hurricane Katrina response aboard the Hospital Ship Comfort. Just before he was nominated Secretary of Veterans Affairs, Peake served as Chief Medical Officer and Chief Executive Officer for QTC, one of the largest private providers of government-outsourced occupational health and disability examination services in the nation. 

Coming up today on the Federal Drive with Terry Gerton When the rules change, people will change how they work Agencies are doubling down on AI upskilling, but new research suggests they may be solving the wrong problem Congress is at a pivot point on reconciliation and the defense billSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's a growing push to build new skills across government, especially in AI. But if the surrounding systems don't support that learning, the investment may not translate into performance. A new body of research is challenging how agencies think about the problem. Here to share those findings and recommendations is he Upskilling Lead in the Administrative Modernization Program at Oregon State University, Dr. Priyanka Dave.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another can't-miss episode of Build a Better Agency! Drew McLellan hosts Noel Andrews, founder and CEO of Job Rack, for a deep dive into how AI recruitment is revolutionizing the hiring landscape. Andrews shares eye-opening insights about the dramatic changes agencies face when building teams in today's AI-powered world. In this episode, you'll discover how Andrews and his team are adapting their vetting processes as AI tools make traditional recruitment methods obsolete. You'll learn about the shocking reality that resumes are now largely AI-optimized, making them nearly useless for evaluation. If you've ever wondered how to identify genuine talent when candidates can use AI to generate perfect interview responses in real-time, Andrews reveals the specific questioning techniques and AI recruitment strategies that separate authentic candidates from those hiding behind technology. Andrews and Drew explore advanced tactics for evaluating AI fluency in candidates, including the critical importance of assessing judgment over technical skills. They discuss practical frameworks for writing outcome-focused job descriptions, conducting screen-sharing interviews, and probing deeper into candidates' real experiences to bypass AI-generated responses. Whether you're hiring your first international team member, expanding your leadership team, or simply trying to navigate the complexities of modern recruitment, this episode delivers actionable strategies for success. Tune in to master the art of hiring exceptional talent in an AI-driven world! A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Discover why traditional resumes are now largely useless due to AI optimization and how to adapt your evaluation process Learn specific interview techniques to identify when candidates are using real-time AI assistance during conversations Master the art of outcome-based job descriptions that attract genuine talent while deterring AI-generated applications Understand how to evaluate AI fluency in candidates without being an AI expert yourself Explore advanced questioning strategies that bypass AI tools and reveal authentic candidate experiences Gain insights into hiring international talent for senior-level positions including directors and department heads Learn practical methods like screen-sharing interviews and the three-finger test to verify candidate authenticity Understand why focusing on judgment and decision-making processes matters more than technical outputs in AI recruitment

Full Hour 1 in The Sports Bar. Super Agent Leigh Steinberg joins the show to discuss the NY Knicks in the NBA Finals, NBA expansion, the Myles Garret trade & MLB salary cap. Gene is hyped for the Knicks. Bills camp wraps up. The DanDalorian shares his hot take.

Scott Ensign, Chief Strategy Officer at Butler/Till, joins Ari Paparo to discuss the advantages of being a 100% employee-owned agency, the rise of agentic AI in media buying, AdCP adoption, and the future of pharmaceutical advertising. Learn how Butler/Till is leveraging AI-powered workflows, healthcare expertise, mobile gaming inventory, and programmatic innovation to drive growth in a rapidly evolving media landscape. Takeaways Butler/Till operates as a 100% employee-owned ESOP, giving employees ownership stakes and allowing the agency to remain independent and agile. The agency is a women-owned and women-led business, with roughly two-thirds of employees being women. Thanks to its status as an independent agency, Butler/Till can operate with agility, making faster decisions and investing strategically without outside shareholder pressure. Butler/Till takes a product-focused approach, building technology and solutions around client needs rather than creating products solely for commercialization. Pharmaceutical advertising is shifting away from broad-reach TV campaigns toward addressable, data-driven digital media channels. Even if pharmaceutical advertising regulations change, opportunities will remain through disease-state education and targeted healthcare professional outreach. Mobile gaming remains an undervalued advertising channel, particularly for reaching healthcare professionals during everyday moments. Butler/Till participated in one of the industry's earliest agentic AI-powered media transactions using AdCP technology. Agentic AI can automate traditionally manual workflows such as RFPs, publisher negotiations, and media planning. The agency views AI primarily as a tool for accelerating work and solving talent shortages rather than replacing employees. Chapters00:00 Introduction to Scott Ensign and Butler/Till00:41 What makes Butler/Till unique as an employee-owned agency01:24 The history behind Butler/Till's ESOP structure02:25 Independent agencies vs. holding companies03:47 Product development and technology investments at Butler/Till04:33 Why Butler/Till hired a Chief Product Officer05:08 How clients approach AI and workflow innovation06:33 The changing landscape of pharmaceutical advertising08:31 Regulatory concerns and the future of pharma marketing10:44 Reaching healthcare professionals in the digital age12:15 Why mobile gaming is an overlooked advertising opportunity14:19 Butler/Till's early agentic AI and AdCP media transaction16:25 How buyer and seller AI agents could negotiate media deals19:28 Why pharma is a strong fit for agentic media buying21:24 Expanding AdCP into audio and offline media channels23:01 AI, efficiency, and the future of agency work23:57 Butler/Till's growth, hiring plans, and closing thoughts Guests: Ari Paparo, Scott Ensign Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Herre, CEO and founder of SEOgame, joins Pathmonk Presents to explain how his white label SEO company helps digital agencies grow through performance-based search services delivered behind the scenes. He shares how SEOgame supports agencies with SEO execution, social proof, and case-study-driven credibility so they can win more business and retain clients longer. The episode also explores the role of networking, LinkedIn, evergreen case study content, local SEO, and AI search visibility in attracting the right partners. For agency leaders, founders, and marketers, this conversation offers practical insight into niche positioning, referral-led growth, and building durable client relationships through measurable SEO outcomes.

Achieving true cross-channel attribution remains an uphill battle as walled gardens restrict access to critical log-level data. Georgia Pacific's Vice President of Integrated Media and Brand Analytics, Javier Bustillos, reveals how his team combats these fragmentation challenges by accelerating in-house Marketing Mix Modeling and adopting a disciplined, test-and-learn approach to automation. Key Highlights

Cem Atik is the co-founder and CMO of Harucon Ventures, a firm that acquires minority and majority equity stakes in e-commerce and SaaS businesses doing between one and ten million in annual revenue. Rather than operating as an agency or consultancy, Cem and his team get in with capital, take operational control of marketing and finance, and work to make the businesses they partner with structurally profitable.Most e-commerce brands that come to Harucon Ventures have the same underlying problem: they are optimizing for the wrong things. Revenue looks healthy. ROAS looks acceptable. But unit economics are broken, overhead is bloated, and the margin structure makes scaling impossible.In this conversation, Cem walks through exactly how his team diagnoses and fixes that. From cutting ad spend by 1.7 million euros in a single month to replacing a fulfillment provider that was silently overcharging a brand shipping 25,000 packages a day, the fixes are rarely glamorous but consistently high-impact. The conversation also covers his four-engine growth framework: acquisition, retention, conversion, and profit-first optimization, and why founders who lead with ROAS are measuring the wrong thing entirely.Cem also breaks down channel mix strategy, including why Pinterest and Bing Ads are consistently underused, why TikTok affiliate is one of the highest-leverage growth levers available right now, and why the real money in e-commerce is almost always made in retention, not acquisition.Founders who are scaling but not compounding, or growing revenue while watching margins compress, will find this episode unusually direct and useful.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/commerce-untold/ Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiVideoCommerce/featured Guest: Cem Atik, Co-Founder & CMO, Harucon Ventures Cem Atik's LinkedIn: https://www.linkedin.com/in/cem-atikHarucon-Ventures: https://harucon-ventures.com/Key Takeaways: • If a founder cannot state their customer acquisition cost in under 15 seconds, the business does not have a real financial foundation yet. • ROAS tells you how much revenue you generated per dollar spent. It tells you nothing about whether that dollar was profitable. Optimizing for profit on ad spend (POAS) gives you actual control. • Gross margin under 65% makes scaling structurally difficult in the US and UK markets. The margin problem cannot be fixed with better ads. • Agencies are typically three times cheaper than hiring in-house at early stages. Outsource acquisition first, learn from the partner, then bring it in-house once systems are proven. • TikTok affiliate is one of the most capital-efficient acquisition channels available: commission-based, creator-generated content, and scalable without a large internal team. • Pinterest is consistently overlooked despite an audience skewing 25 to 45 years old with average household incomes above $100K, and ROAS between four and six even at modest spend levels.Chapters:[00:00] Introduction: Cem Atik and the Harucon Ventures Model[01:27] The Founders Harucon Typically Partners With[03:45] The Post-Acquisition Audit: First 72 Hours[07:45] Cutting 1.7M Euros in Ad Spend: A Case Study[09:16] Why Gross Margin Under 65% Makes Scaling Nearly Impossible[13:51] The KPIs That Actually Matter: CAC, CLV, MER, EBITDA[18:35] The Four Engines: Acquisition, Retention, Conversion, Profit[24:00] Why ROAS Misleads and POAS Gives Real Control[25:41] Channel Mix: TikTok, Pinterest, Bing, and What Gets Overlooked

Julia Gregorian, owner of Jewel World Travel, talks with Alan Fine of Insider Travel Report at Traveller Made's Essence of Panama conference about why her agency joined Traveller Made, the value of its Serandipians community, and how its smaller format helps luxury travel designers build supplier relationships. Gregorian also discusses the supplier-supported model, emotional storytelling, Traveller Made events, and using the network's contacts and inspiration to create new client experiences. For more information, visit www.travellermade.com.  All our Insider Travel Report video interviews are archived and available on our Youtube channel  (youtube.com/insidertravelreport), and as podcasts with the same title on: Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean,  iHeartRadio,  Google, Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox. 

This week, we kicked off our new series: Bare-Knuckle B2B, a partnership between Lesniak Swann and B2B Marketing. The first episode features Harry Davies, VP of Marketing and Strategy Investment and Effectiveness, Sage as he breaks down the evolving client-agency relationship. Hosted by Matt Hicks, Strategy Director at Lesniak Swann and Kavita Singh, Head of Growth Solutions Content, B2B Marketing, this episode strips away the fluff around the client–agency relationship. They dig into the real value an agency should deliver, and call out red flags like adversarial dynamics, “pitch team vs delivery team” bait-and-switch, and creative ideas that ignore commercial reality. The conversation also explores how AI and knowledge bases can close the information gap between clients and agencies—turning good people into better people rather than just cutting costs. If you've ever wondered whether your agency is truly an extension of your team, or how to spot when the relationship is drifting off-course, this episode is for you.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever pitched a client and led with everything your agency does well, only to watch their eyes glaze over halfway through? What you're missing is positioning copy that actually moves people. Today's featured guest has spent 40 years in the advertising and branding world, the last 20 of them devoted entirely to one question: why do some messages land and others disappear? In this episode, he'll walk through the storytelling frameworks he pulled from Hollywood screenwriting, evolutionary biology, and 12 years of podcasting, and then apply one of them live to Agency Mastery in real time. Park Howell is the founder of Park&Co, an agency he opened in Phoenix in 1995 and grew from a one-man operation to a team of 20 and beyond. He is now a full-time consultant, speaker, and coach on the business of story, and the host of The Business of Story podcast, which he has been running for 12 years. Park has been on the podcast previously talking about storytelling, how agencies fail to use it, and how, used, correctly it can help you connect with clients. In this episode, we'll discuss: Is your agency telling the wrong story? The And-But-Therefore Framework How learning about Hollywood screenwriting can help you improve your proposals Three Forces of Trust Your Story Needs to Build Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why Agencies Are Telling the Wrong Story The default agency pitch goes something like this: we have the best people, the best process, and a portfolio you will love. We are customer-centric, we care more, and we will be a true partner. And simply put, if every agency in the room is saying the same thing, none of it creates separation, none of it creates trust, and none of it gives a prospect a reason to remember you when the meeting ends. The root problem is that agencies tell their story from the inside out. They start with what they offer and work backward toward why a client should care. The structure that actually works is the opposite: start with the audience, name what they want, name what is standing between them and that outcome, and only then introduce how you help close that gap. The story is not about the agency. The agency is the guide. The client is the hero. The moment that inversion happens in how an agency frames its pitch, its content, and its proposals, the entire communication dynamic shifts. The And-But-Therefore Framework, Applied Live Park gave a live example of the and-but-therefore framework using Agency Mastery as the subject. The structure is deceptively simple: agreement, contradiction, consequence. You establish something the audience knows to be true about themselves. You introduce the contradiction, the reason they do not yet have what they want. Then the therefore: what becomes possible when that contradiction is resolved and how you help resolve it. The exercise surfaces something worth paying attention to. When Park asked for the one-word theme of Agency Mastery's story, he pushed back on it being focus. Why? It's a verb, a mechanism. The emotional outcome is actually freedom. You want freedom, but you do not have freedom, therefore here is how to get it. The distinction is not semantic. Copy that leads with a mechanism asks the reader to do intellectual work. Copy that leads with an emotional outcome pulls them forward before logic enters the picture. The and-but-therefore framework makes that difference visible and correctable in under five minutes. What Hollywood Screenwriting Has to Do With Your Next Proposal Park's Story Cycle System draws directly from the hero's journey and Blake Snyder's 15 beats, the frameworks professional screenwriters use to structure everything from Star Wars to The Wizard of Oz. The parallel between those two films is genuinely worth sitting with: same structure, same emotional beats, same character archetypes, separated by four decades and completely different settings. The reason the pattern keeps appearing is not coincidence. It is the way human beings have organized meaning since the first stories were carved into clay tablets. A practical application for agency pitches. Before the next proposal goes out, write an and-but-therefore for the prospect. A single focused statement that demonstrates you understand what they want, why they do not have it yet, and what changes when they work with you. Bring that into the room instead of a feature list. The agencies that win consistently do not win on credentials. They win because they showed up having already done the work of understanding the client, and the and-but-therefore is how that understanding gets made visible from the first sentence. The Three Forces of Trust Your Story Needs to Build When the and-but-therefore is executed well, it does not just clarify a message. It builds trust across three dimensions simultaneously. The audience feels understood: you know what they are trying to achieve. They feel appreciated: you recognize why that outcome matters to them. And they feel that their current struggle is real and acknowledged: you are not glossing over the gap between where they are and where they want to be. Most agency communication fails on the third dimension. It jumps too quickly to the solution without spending enough time in the problem. When a prospect does not feel that their frustration has been fully seen, the solution that follows lands as a pitch rather than as a read. The difference between a founder who says "I just want more freedom" and a message that reflects back "you started this business for freedom and the business owns you instead" is in how heard the person on the other side of that message feels. That is what separates the story everyone remembers from the one nobody does. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

AI is everywhere right now.From content creation and reporting to ad management and automation, clinic owners are being bombarded with messages telling them to fire their marketing agency and let AI handle everything instead.But is that actually a good idea?In this episode of Walk-Ins Welcome, Nick and Michael unpack the growing trend of AI-powered marketing services and the flood of "fire your agency" ads targeting healthcare businesses. They discuss where AI genuinely adds value, where it falls short, and why urgent care marketing still requires human expertise, strategy, and accountability.The conversation explores how AI is changing agency operations, common mistakes clinics make when relying too heavily on automation, and why marketing success in healthcare depends on much more than content generation. From local SEO and Google Business Profiles to reputation management, patient experience, and front desk performance, they explain why technology should enhance your team, not replace it.If you're wondering whether AI can replace your marketing agency, this episode provides a practical look at what's working today and what urgent care owners should be cautious about moving forward.

What employers should know about key developments this week: Two Federal Agencies Target DEI: The U.S. Department of Labor (DOL) is urging its employees to file whistleblower complaints and report diversity, equity, and inclusion (DEI) activities that violate the administration's ban. Additionally, the Equal Employment Opportunity Commission released a 2025-2029 National Enforcement Plan that prioritizes enforcement against DEI-related discrimination. DOL Opinion Letters: The DOL's Wage and Hour Division published four opinion letters addressing overtime exemptions, bonuses, meal breaks, and compensable work. While these letters do not signal dramatic shifts in the DOL's position, they provide greater clarity, consistency, and transparency. PAGA Standing: A California appeals court held that an employee who loses in individual arbitration may also lose standing to bring a representative claim under the Private Attorneys General Act (PAGA). - Visit our site for this week's video edition and more news: https://www.ebglaw.com/eltw437 Sign up for notifications: https://www.ebglaw.com/eltw-subscribe Visit https://www.EmploymentLawThisWeek.com - Epstein Becker Green is a national law firm focused on health care and life sciences; employment, labor, and workforce management; and litigation and business disputes. This video is for informational purposes only and does not constitute legal advice. Viewing this video does not create an attorney-client relationship.  EMPLOYMENT LAW THIS WEEK® and #WorkforceWednesday® are registered trademarks of Epstein Becker & Green, P.C. © Epstein Becker & Green, P.C. All Rights Reserved. Attorney Advertising.

In the May 2026 edition of the PRmoment Podcast, host Ben Smith sits down with new business maestro Andrew Bloch (AAR, PCB Partners) to dissect a shifting UK communications landscape. The overarching theme of the month highlights a widening divide between agencies riding massive waves of momentum and those experiencing localized, procurement-driven hesitation.Before diving into the market data, Ben shares two critical industry diary dates for your radar:AI in PR Masterclass (July 2nd, 2026): Titled The Age of Algorithms, Predictive Analytics, and Risk, this event is a comprehensive guide to navigating future-facing tech. Secure your virtual or face-to-face London spot at PRmasterclasses.com.The Creative Moment Awards: The absolute final entry deadline is closing fast on Friday, 19th June 2026. Ensure your team's best creative work is in the running by submitting over at creativemomentawards.co.Key Themes1. The procurement squeeze and market polarizationAndrew Bloch defines the current climate as one of "cautious optimism" mixed with macro anxiety. Pipelines are active, but growth is unevenly distributed. Agencies with sharp specialisms—particularly in sports, consumer lifestyle, and social—are thriving, while others face gridlocked client sign-offs. Furthermore, clients are heavily relying on procurement to extract maximum commercial impact, shifting expectations entirely away from traditional "column inches."2. The independent "David vs. Goliath" surgeA massive takeaway from May's pitch cycle is the clear dominance of independent agencies over legacy network holding companies. Clients are progressively prioritizing agile storytelling and pure earned media capabilities over sheer corporate scale.3. M&A Strategy: earned media as strategic platform glueWhile private equity (PE) and trade buyers are exercising strict valuation discipline, high-quality independents remain hot targets. Private equity is increasingly viewing standout consumer PR agencies as anchor platforms to bolt on smaller social, data, and AI-enabled services.Major pitch wins & M&A DealsNotable Wins: Words and Pixels scooped the coveted UK/Ireland brief for tech giant Pinterest, beating out legacy networks. Newly launched Joe Public landed Sneak Energy, and The Romans expanded their sports footprint by securing Oakley's global and North American remit. Other wins included Grayling taking the Croatian National Tourist Board and Hope and Glory onboarding Ask Italian.M&A Highlights: Publicis made a massive $2.2 billion bet on tech infrastructure by acquiring data collaboration platform LiveRamp at a 30% premium. Meanwhile, Havas snapped up Paris-based corporate influence firm Format, and Mike Worldwide acquired workplace communications agency Hudson Lake.Quotes from Andrew BlochOn maintaining agency momentum:"In a market like this where budgets could disappear overnight, momentum is really the closest thing you can get to having security... You can't stand still in this market. Standing still is going backwards."On why private equity is hunting for PR firms:"What's really encouraging for the PR space is they're seeing earned media as actually the glue that ties together lots of different bits of the marketing mix."On the resurgence of pure storytelling:"A lot of agencies have almost forgotten the art of storytelling and the art of earned media... Let's not forget how important earned media is. That's where PR is."

Episode 222: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online business owners are either avoiding AI altogether or using it in ways that make their content sound generic and robotic — costing them the authentic voice that builds trust and converts clients.In this episode, Molly Mahoney teaches us how to implement AI in a way that attracts high value clients while amplifying your unique personality rather than replacing it. Learn how to train AI on your brand voice, build proprietary content frameworks that scale your expertise, and generate a full week of on-brand content with just a few clicks - all while keeping the human connection that actually drives sales.About Molly Mahoney: Molly is a digital marketing strategist, keynote speaker, and founder of The Prepared Performer, where she helps coaches, creators, and agency owners create content that converts - without sacrificing their personality. Her viral videos have earned over 39 million views, and her work has been featured in Forbes and Inc. In 2021, she launched the world's first AI-focused content membership, giving entrepreneurs the tools to grow their impact long before AI became a mainstream topic.A former stage performer turned business strategist, Molly is the author of five books including Ai-ify™ Your Business and host of the Elevate Your Awesome Podcast. She believes your "weird" is your superpower — and that the more fun you have, the more money you make.Try the Ideal Client Avatar AI tool here: https://molly.live/dtpodConnect with Molly:https://mollymahoney.com/ https://www.facebook.com/mollymmahoney https://www.instagram.com/mollymahoneyofficialWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

A recent case involving the suspension of an 8(a) contractor is raising questions about how agencies document their decisions. An SBA appeals judge sent the case back, saying the record didn't meet even basic requirements. So the issue, for now, isn't whether the agency was right, it's whether it showed its work clearly enough to justify the action. Zach Prince, partner at Haynes Boone, joins me now to talk through what happened.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In North Carolina, reports of online exploitation of children increased by 1,115% since 2019, according to data from the State Bureau of Investigation. WRAL Investigates reached out to some of the largest law enforcement agencies in the WRAL viewing area. Agencies are trying to keep up with the caseload. However, many reported minimal staff or funding increases.

Gov. Bob Ferguson's budget director, K.D. Chapman-See, sent a three-page memo to state agency directors warning of significant shortfalls in both operating and transportation budgets next biennium. Agencies must submit budget requests by Sept. 14 and are directed to pause most new programs. The state's two-year operating budget now sits near $80 billion — nearly double the $43.7 billion budget signed in 2017. https://www.clarkcountytoday.com/news/wa-governors-office-warns-agencies-to-prepare-for-significant-budget-shortfalls/ #WashingtonState #StateBudget #BobFerguson #BudgetShortfall #WALegislature #Politics #News #ClarkCounty #PacificNorthwest #WashingtonStateStandard

OFM Director K.D. Chapman-See warned state agency directors in a June 5 memo that Washington faces severe shortfalls in both its operating and transportation budgets for the 2027-29 biennium. Inflation has risen 39% over a decade, population grew 14.2% between 2015 and 2025, and agencies have been told not to count on the legally contested millionaire's tax. Budget requests are due to OFM by Sept. 14. https://www.clarkcountytoday.com/news/washington-facing-sharp-budget-deficit-significant-impact-to-services-expected/ #WashingtonState #StateBudget #OFM #BobFerguson #FiscalPolicy #PublicServices #ClarkCounty #WaLeg #BudgetCuts #PNWNews

$17.200 millones en un solo trimestre, ese es el tamaño de Amazon Ads y acaba de soltar sus novedades en el Upfront de Madrid.Estuvimos ahí el día del anuncio y nos sentamos con Marta Álvarez (Head of Agencies) a desmenuzar las herramientas nuevas de Amazon Ads: desde leer las emociones del chat en Twitch hasta IA que monta tu campaña. Te contamos qué significan de verdad para las marcas, las agencias y para ti.¿Listo para que la publicidad te conozca todavía mejor?

Reaction from Maine Democratic voters after their party's  Senate hopeful Graham Platner faces a string of negative headlines. Plus, according to a new report, President Trump said he'd like his pick for acting Director of National Intelligence, Bill Pulte, who has zero experience in national security, to start the process of firing people at agencies charged with keeping America safe.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Automation and artificial intelligence do not solve overwhelm inside an insurance agency. Clear direction, defined priorities, documented workflows, and strong leadership do. Daniel Metcalf and Mike Stromsoe explore why many agency teams feel overwhelmed when the real issue is often a lack of clarity around ownership, priorities, and processes. They discuss the difference between machine work and human work, how undocumented workflows create constant interruptions, and why scaling requires leaders to redesign their operating systems instead of simply working harder. Through practical agency examples, they share how agencies can reduce chaos, improve accountability, and build a foundation that supports sustainable growth, automation, and long-term valuation.Key Topics:Why results matter more than activity when evaluating team performanceHow exceptions can quietly become the standard operating procedureThe role of batching work to improve efficiency and reduce context switchingWhy less than 20% of agencies are ready to implement automation effectivelyHow to define what "good" looks like for every seat in the agencyLessons learned from redesigning an agency operating model multiple timesThe impact of soft market conditions on agency growth and profitabilityHow weekly KPI reviews uncover operational blockers before they become bigger problemsConnect with Daniel:LinkedInWebsiteConnect with Mike: LinkedIn TwitterScaling an agency is not about doing more work. It is about creating the structure, systems, and accountability that allow people to focus on high-value relationship work while technology handles repetitive tasks. Agencies that regularly evaluate their workflows, clarify responsibilities, and build processes that support growth are better positioned to leverage AI, improve performance, and increase long-term enterprise value.

Sponsored by ⁠⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project. ⁠⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster.

Most owner-led agencies know they should be doing more than media relations. One barrier has always been capability: you can’t execute paid media if nobody on your team knows paid media. AI is removing that barrier, and Chip and Gini dig into exactly how. Gini built a PESO model operating system AI that prompts you instead of you prompting it. Many agencies are strong in one or two media types and need scaffolding to think through the rest. The tool can be used to help agencies execute unfamiliar disciplines step by step. Chip frames this as an opportunity to do things that were theoretically possible two years ago but practically out of reach. A paid campaign to amplify a blog post no longer requires hiring a specialist. Beyond drafting, both hosts made a case for AI as a learning tool instead of merely a content machine. Gini tested this directly by vibe-coding a PESO model diagnostic, working through multiple versions with AI troubleshooting each step. The practical upshot is that you can use AI to build separate knowledge-rich agents for each media type, loaded with client messaging and context, and treat them as thought partners for areas where your team lacks depth. It won’t eliminate the need for people or strategic thinking, but capability is no longer a credible excuse for staying stuck at one letter of PESO. Key takeaways Chip Griffin: “AI is a great opportunity for all of the things that you wished you could have done two years ago that now become much more feasible for you to do without having to go out and bring in-house new expertise.” Gini Dietrich: “I have built my entire organization using agents. It doesn’t replace anybody. I still need people to do the work, and I still need people to do the strategic thinking, and I still need people to service the client work. It makes us smarter, it makes us faster, it makes us more productive, but it doesn’t replace anyone.” Chip Griffin: “It doesn’t have to do it for you, it can help educate you… You can make it tell you at whatever level of knowledge you need in order to become comfortable with it, and then you actually start to learn it.” Gini Dietrich: “If you don’t have shared or owned and paid expertise internally, you can use those agents to help you build those things.” Related The PESO Model evolves for the AI era (and why your website isn't dead) Has the PESO Model become a necessity for modern agencies? Agencies need the PESO model now more than ever How to allocate your client's PESO budget View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello, and welcome to the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I think we’re gonna let AI do our jobs today. I know we don’t ever talk about AI on this show. Gini Dietrich: We don’t. We don’t like it at all. Chip Griffin: But I think AI is gonna let us do so much more here. Awesome. Maybe even, maybe we can even implement the PESO model as part of the show. Gini Dietrich: Beautiful. Let’s do it. Chip Griffin: I’ve, I’ve heard that the PESO model is something that’s really important that we should- … we should focus on. So why not let AI help us with it? Gini Dietrich: Oh, I love it. Maybe we could use NotebookLM and have it create its, our voices too. We’ll just be done. We don’t have to do anything. Chip Griffin: That’s a great idea. Gini Dietrich: Yeah, let’s do it. Chip Griffin: So then, you and I could just connect and just do our gossiping and chit-chat. Gini Dietrich: Right. Yes. Chip Griffin: And we’d still get an episode even without having to take the time to record. Gini Dietrich: Yes. I like it. Let’s do it. Chip Griffin: I like it. I like that. That would be- That would be fun. Gini Dietrich: We don’t gossip. What do you mean? Chip Griffin: Gossip, talk about world events. Whatever, however you want. I mean- Gini Dietrich: Yes. It’s kind of good that those aren’t recorded. Ah. Chip Griffin: It is. I suspect we would get a lot of listeners, but we’d lose a lot at the same time, so. Gini Dietrich: Yes. Chip Griffin: In any event, we are going to talk about AI again because it is top of mind for all of us, and so we all ought to be thinking about it. And we are gonna talk about the PESO model because we just happen to have somebody here who knows a little bit about the PESO model. So let me explain it to you… Oh, no, I didn’t. Oh. I wasn’t talking about me. With the founder of the PESO model as one of the co-hosts. It, we’ve talked about the PESO model before, but I think, you know, one of the things that, that has occurred to me in recent times, and I’m sure it has occurred to you as well, is that AI can help more PR agencies go deeper into the PESO model, particularly in areas where they maybe don’t have as much in-house expertise. And, and one- Yep … of the things we’ve talked about with agencies a lot is that the PESO model touches a lot of different things, and it’s difficult for any small agency to have all of the skillsets needed to fully execute PESO properly. Gini Dietrich: Yep. Yeah. Chip Griffin: AI seems to open the door to more of that. Gini Dietrich: For sure, it does. One of the things that we did late last year is I built a PESO operating system AI. And instead of you prompting it, it prompts you. So it’s built to do exactly that, so that you can say, “Okay, well, we’re really good at media relations, but we don’t have any expertise in shared, owned, or paid,” or, “We’re really great at owned and shared, but we don’t have any expertise in earned and paid.” Whatever it happens to be, right? And so it will h- it will prompt you with questions to help you think through, “Okay, if we’re great at owned and shared, but we don’t have the E and the P, here are the things you need to be thinking about.” And it will help you either figure out how to execute it on your own with step-by-step instructions, or it will give you a creative brief that then you could hand off to a partner. So it, it’s built to do that, but the point is, is that- I mean, would I prefer you use the PESO OS AI that I built? For sure, but really any AI could do that. I think if you,you have to prompt it. It’s not gonna prompt you. But I think any AI based on information that’s out there in the, on the web that we’ve created around PESO, it will be able to take all of that and say, “Here are some things you should be thinking about.” And I think it’s really good at helping you think through things that you’re just not an expert at. And it’s really good at helping you think through, gosh, we should be using paid to amplify our content, for instance, but I don’t have any idea. Do– should I do it on LinkedIn? Should I do it on Instagram? Should I do it on TikTok? Should I do it on Google? Like, I have no idea. So AI is a really good thought partner from that perspective. Chip Griffin: Well, and I think that’s the, that’s the key point is that it allows you to, certainly you can look at it in, at a 30,000-foot level, you know, with your specialized OS that allows you to really think the whole big picture through. Yep. But you can also use it in a very granular way to say “Hey, look, I know I want to amplify this content. Let’s, let’s look at the various ways that we can do it, and help educate me about how we do that most effectively.” Yep. And, you know, to me, AI is a great opportunity for all of the things that you wished you could have done two years ago Gini Dietrich: Yeah Chip Griffin: That now become much more feasible for you to do without having to go out and bring in-house new expertise, or hiring someone if it’s, particularly when it’s focused, right? If it, it really is just, “I need a paid campaign to amplify this blog post.” That is a whole lot easier to do with AI, frankly, than it is to go hire somebody in-house- Yeah … and a lot cheaper. Gini Dietrich: Absolutely, yes. And it will give you the step-by, literal step-by-step instructions if you wanna do it yourself. Right. And if you don’t wanna do it yourself, you say, “Help me create a project brief or a creative brief that will, that I can hand off to a partner,” and it does that for you too. So one of the things that we do is, you know, I have a paid media expert in, on our marketing team, but then we hire out, depending on what we need, we’ll hire out sort of the day-to-day minutia piece of it. ‘Cause, you know, especially in paid media, you have to be in there every day and testing and tweaking and all that kind of stuff. And AI’s great at saying, “Eh, pay attention to this,” but not great at actually pushing the buttons. And so it has helped our paid media team even just outsource some of that stuff too. So it’s, I think it’s really great from that perspective. You know, it’s still, you, like, I think some, especially PR professionals, are using it for, like, list development and media pitching and things like that, which is fine, but it’s still not… it’s still a good first draft. You still have to add your personalization. You still have to do those kinds of things. One of the things that we were kind of struggling with, actually not struggling with, we were arguing over internally, was our outbound sales campaigns and what those said. And I felt like they were way too long. Our chief revenue officer felt like the calls to action weren’t right, and so we put it into AI, and we were like, “This is where we’re struggling. We’re not agreeing on these five points.” And it pumped out some stuff that we were like Okay, that’s– I– All right, let’s try that. So, you know, I don’t know yet if it’s gonna work ’cause we haven’t launched it, but it helped us think about things a little bit differently than we had just the three of us shooting the shit around a Zoom conversation. Chip Griffin: Well, and to your point, it’s a great jumping-off point. It’s not necessarily a final draft of everything, but, I mean, let’s say you, you know, you’re– you don’t consider your team very adept at creating social posts on their own, but you want to use PESO to amplify content. You can take that piece of content and say, you know, “Give me three to five drafts that I can look at.” Yep, yep. And you can pick the one that, that resonates most with you, and then, you know, hone that and use that as your post. So again, it just, it allows you to do things that either would’ve taken much longer a number of years ago or just you wouldn’t have been able to do without hiring someone new in-house or that sort of thing. And so having those opportunities means that you can adopt a lot more of the PESO model as an agency, which certainly benefits your clients, but it benefits your business as well. Because as we’ve talked about, pure PR agencies, despite the renaissance of the importance of earned media as a result of LLMs and all of that, you know, you still, I still think it is very difficult to have a media relations only agency in 2026. Gini Dietrich: Yeah. Chip Griffin: It’s not impossible. There are certain niches where it works and certain setups that work, but for the vast majority of old time traditional PR agencies, they need to be getting into more of the PESO model, even if it’s not all four letters. Even if you get into two of the letters- Gini Dietrich: Yeah Chip Griffin: that’s gonna help you a lot. Gini Dietrich: Yep. Yeah, for sure. And it does– definitely helps you, like I think I’ve mentioned before that I have several different agents, AI agents, and one is my co-CEO, and my co-CEO, like, it will argue with me, and it will tell me, like last week it said, “That’s a stupid idea.” And I was like, “Ah, well, screw you, too.” But it helps you think through those things. So you say, “Okay, what if I want to build an agency that is focused around the PESO model, and I’m gonna go through the certification so that I can create an agency that’s focused on it. What am I missing? What do I need to hire for? What can I use you, my AI, for? What can I…” Like it helps you think through all of those things. “Help me build a plan to be able to do this over the next two years. I want to create some intellectual property based on what you know about me and how I’ve used you in the past. What is some intellectual property that we might be able to create as an agency?” It can help you with all sorts of things. Chip Griffin: It can, and it, it also, you can calibrate it to your own knowledge level or your team’s knowledge level, so you can have it just help you with some, some drafts. You can have it just teach you how to do things. Gini Dietrich: Yep. Chip Griffin: And I think that’s an often overlooked use of AI. Yes. Absolutely. It doesn’t have to do it for you, it can help educate you. Yep. And part of that is just communicating with it and say, “Treat me like I’m an absolute idiot.” Gini Dietrich: Yep. Chip Griffin: “And give me out- actual step-by-step instructions. Assume I don’t even know how to click the mouse. Like, tell me to put downward pressure on the button in the middle of the…” Like, you can make it tell you at whatever level of knowledge you need in order to become comfortable with it, and then you actually start to learn it. I mean, I think we, we all think of AI as something that, that’s, you know, can just replace us, but it can also help us learn so that we develop our own skills, and maybe we don’t need the AI for what we need it for today, but instead we can use AI to take us to the next level because we’ve already built in that knowledge from having worked with AI previously. It should be viewed as a growth opportunity, not as just, you know, the lazy way out. Gini Dietrich: Yeah. I, absolutely. I love that because, you know, I kept hearing about this vibe coding thing, and everybody was talking about vibe coding. I was like, “Okay, I wanna try vibe coding. What do I want to vibe code?” And so I actually asked my AI boyfriend, “If you were me, what are some things you would vibe code just to test it out?” And it said, “You should do a PESO model diagnostic so that people understand where they sit on the PESO model maturity ladder.” And I was like, “Okay.” So I went into lovable.ai, and I built a PESO model visibility assessment is what I built first, and it was a really good first draft. And then I went through it and I had some friends take it, and I had my team go through it and got all of that feedback, and then I built the PESO model diagnostic from there. So it probably took– I probably had five or six versions before I was ready to take it public. Then I was like, Okay, now I have to figure out how somebody gets their results, and then how do I attach it to ActiveCampaign, which is our software, our email software, so that they can have their results emailed to them? It’s a little bit harder than it sounds. Chip Griffin: I, I think that’s, that’s part of the thing with vibe coding. People- Gini Dietrich: It’s absolute, yeah, a little bit harder. Yeah. But it did exactly what you said. Yeah. I was like, “I am lost.” Yeah. And I actually said, “I think this is above my pay grade.” And, and it said, “Okay, let me help you.” And so it broke it down step by step by step. We finally got it figured out, but then it wasn’t, it was doing everything that we needed it to do, but it wasn’t emailing. So I had all the tokens in the email, so like, “Hi, first name, here’s your…” Like, I had all those tokens, but it wasn’t triggering that. And so it helped me figure out, it like, it helped me troubleshoot and figure out why. And I, there’s no way on earth, not in a zillion years, I could have done that on my own two years ago. Absolutely not. Chip Griffin: Yep. And it really, it really is amazing how it can help you with some of those things. Now, it can also send you down some rabbit holes that are- Gini Dietrich: Yes, it did that too … Chip Griffin: not the right ones, and, and then- Gini Dietrich: Correct. I was like, “No, that’s not right.” Chip Griffin: And then it says, “Oops. Yeah, sorry. That’s, I, I didn’t mean to do… You’re right- Yep, you’re right. Mm-hmm … that I should’ve gone a different direction.” Gini Dietrich: Yeah. Yes, it does do that. Chip Griffin: And so, you know, that is always one of the challenges of vibe coding, is it opens a lot of doors, but it can lead to a lot of frustration, and you have to be ready to handle that. Gini Dietrich: Yeah. Chip Griffin: And particularly for someone like you, who has not been steeped in development in the past. Gini Dietrich: At all. Chip Griffin: You know, it probably takes more effort to get past that frustration than- Yeah … say, for someone like me, where I can spot early on that it’s going in the wrong direction, ’cause I’ve written code, and I’d be like- “Mm, I don’t- That does seem wrong, too … I don’t know if we really wanna do that.” Yeah. Yeah. And, but, but you can also ask it a lot of questions, and part- you know, I use Claude Code personally, and so, you know, it will often give options, or you can ask for options and say, you know, “Let’s go through the pros and cons of these different paths that we can do before we build out a whole product around something that we’re like, ‘Eh, that’s not gonna work.'” Gini Dietrich: Yep, yep. Chip Griffin: And you can think them through. You can think through what, what are the maintenance costs? What are the actual hard costs of it? Yep. And there are times where the tools will suggest something to you that, that costs something, and they’ll, it, it’s sort of like, you know, Waze. Waze sometimes likes to avoid tolls. I’m like, “Don’t, I don’t wanna avoid a toll. I wanna get there faster.” Gini Dietrich: I wanna get there faster, right. Chip Griffin: Like, to, to me, I don’t- Gini Dietrich: Yeah … Chip Griffin: don’t put me on all these weird side streets so I don’t pay a toll. Same thing with these tools. They often default to the free option, and sometimes you’re like, “Well, I’m willing to pay $5 a month to get this email sent to me correctly, and, and not have to, like- Right … go down to the command line and configure- Yeah … all this stuff. Yes. And then my computer’s always gotta be on, and all that kind of stuff. So, but the, the point is that that a lot of these tools open up the doors for the things that you can do, which then, again, expands that capability so that you are moving beyond just being one of the four letters and moving into at least two, if not all four, of PESO. Gini Dietrich: Yeah. And I would say also that if you, if you want to do this, it’s not a small undertaking, but if you want to do this, you can, there are lots of ways that you can do this, but I’ll make it super, super simple. Using Claude, you can create projects. And the projects can be focused on, okay, we’re gonna have one for earned, we’re gonna have one for paid, we’re gonna have one for shared, we’re gonna have one for owned. And in those specific projects, you build files, knowledge files that teach it what you wanna do from an earned media perspective. These are our clients. This is what we talk about. These are their messaging. Like all– Here’s our media list. All that kind of stuff goes into the knowledge files. You give it some instructions, and then it becomes your earned media thought partner, or same with your other media types. So if you don’t have, you know, shared or owned and paid expertise internally, you can use those agents to help you build those things. I will say, though, that, you know, people keep talking about how AI is going to replace us, and I have gone way down the rabbit hole from an agent perspective, and I have built my entire organization using agents. It doesn’t replace anybody. I still need people to do the work, and I still need people to do the strategic thinking, and I still need people to service the client work. Like, it makes us smarter, it makes us faster, it makes us more productive, but it doesn’t replace anyone. And so I say that because I want you– I don’t want you to be afraid of, oh my gosh, if we use this and we use this, I use it to help me think through the other media types that we aren’t doing, that it’s going to replace us, or the clients aren’t gonna wanna work with us. That’s not the case at all, at least not in my experience. So I would say test it out, play with it, get really good at it, because it will help you achieve some of the goals that you want to achieve a lot faster than you can do it on your own. Chip Griffin: Oh, absolutely. And, and it doesn’t even require you to know even the general direction. You can simply go in there and say, “Hey, look, you know, I’ve got this blog post. It’s not getting much traction, but I feel like it should. Help me to understand why it’s not.” And, and- Yep … so it’ll help, it’ll analyze the structure and content and maybe make some suggestions there. But then in the conversation you can say, “Well, you know, it doesn’t seem to be generating much in the way of inbound traffic from social. Help me think that through. How can I do that better or differently?” And it, it allows you to do a lot more, and I think particularly for those agencies who are doing any form of video, AI can be a really good tool for helping you to expand the use of that video into other things, right? I mean, the obvious that we’ve had for years is the automatic transcription, right? So you start from a point of you’ve got a transcription and so you’ve got, you know, more content that’s out there that’s more easily indexable by more tools. You know, some of the LLMs, you know, quote-unquote “watch video,” some only can use transcripts, so you wanna give both ideally. Yep. But you can go well beyond that. I mean, a lot of people are just kind of slapping stuff up on YouTube without any kind of a good description if they’re doing video. Use AI. Let it, let it give you a quick first draft and you can do that correctly. Let it start drafting social posts so you can get it out there. Make sure that you’re turning every video into a blog post. There are so many things that you can do from that one nugget. It’s one of the reasons why I love video so much, is because it can spiral out into these other formats so easily. But all of that then helps to fuel your efforts on the PESO model, and all of it can be done in an organization without all of the things that you would have needed five or 10 years ago. You don’t need a dedicated video producer or a high-end external video, you can use something like we’re using right here today with Riverside, where you can just- free plug there. We’re not, we’re not sponsored by them, but- … you know, we, we use it, and it, it does a nice job of cutting this up. If you’re watching this on YouTube, it switches camera angles. I don’t do anything except click a little button that says, “Do this,” and I get to choose how aggressive the, the camera switching is. Gini Dietrich: Yeah. Chip Griffin: That’s fantastic, right? But it will also then clip things that you can use for social media. And if I’m a traditional PR agency, I don’t know anything about any of that kind of stuff, but it’s all valuable to furthering the PESO model for my clients. So why wouldn’t I be taking advantage of AI to help me go down that path? Gini Dietrich: Yeah. And I would say if you are a traditional PR agency, even things like, “This pitch isn’t landing. Tell me what you think.” Sure. “How would I… Like, I’m trying to reach this, this, and this reporter with this pitch. Analyze it for me.” Like, that kind of stuff you should be doing every single day. Chip Griffin: Right, ’cause the PESO model isn’t just about ticking boxes. It’s about doing all those things well, right? Gini Dietrich: Right. Chip Griffin: You, you can have a nice little report card that says, “Check. I did the P. I did the E. I did the S. I did the O.” But are you doing all of those well? And, and- Right … maybe even what your agency is, is built around, whichever letter is the core of your personal expertise, there are certainly ways that you can use AI to improve even on that- Absolutely … even before you go down the other  avenues. Gini Dietrich: Absolutely. Yeah. And one of the things that we’ve been, you know, when we, we evolved the model for AI into an operating system, and that is because all of the media types build on one another, right? So it will help you figure that out. So I can say PESO model’s now an operating system, and I’m sure you’re like, “I don’t know what the freak that means.” And it, it will help you figure out what that means and how you can apply that to your business. Chip Griffin: Yeah, I mean, operating system may be one of the most overused product descriptions these days, but- Gini Dietrich: It works in an enterprise. Chip Griffin: everybody’s got an operating… you know, you read anything AI-related, everybody’s got an operating system. Gini Dietrich: Works in an, in an enterprise really well. Chip Griffin: It, it … Oh, I mean, I, I’m not arguing that. It’s just, it’s kind of, it, it’s kind of like 30 years ago where everybody used the word paradigm. Gini Dietrich: Oh, fair. Chip Griffin: Like, okay. Gini Dietrich: Really? PESO model paradigm. Chip Griffin: I gotta, gotta hear about- There, I like that. That’s nice … OS again. Ugh. Ugh. Of course- Ooh … I’m old enough to remember actual OSs back in the day. You know. MS-DOS, for example. Way, way long time ago. Gini Dietrich: That’s right. Chip Griffin: On that note, before I go down memory lane and really bore everybody, we’ll wrap this episode up. But use the PESO model, and use the AI to help you get there more effectively- Yes … faster. Gini Dietrich: Yes. Yes. Chip Griffin: Grow your business, help your clients. Gini Dietrich: Yes. Make lots of money. Chip Griffin: Make lots of money. On that note, I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And it depends.

As the Colorado River approaches a pivotal moment facing historically low flows and record-breaking shortages, decisions made in 2026 will help determine the future of water, energy, and economic security across the American West. Today, Ten Across Conversations shares an episode from Arizona State University's Labcoat Optional podcast, featuring Ten Across friend and water law expert Rhett Larson.With existing Colorado River operating agreements approaching expiration, stakeholders across seven states, tribal nations, and two countries are grappling with how to manage a resource that faces increasing pressure from aridification and competing demands. Larson explains why these negotiations are among the most consequential water policy discussions in decades and what they reveal about the challenges ahead for communities throughout the Southwest.Drawing connections between water governance, urban development, climate adaptation, and regional resilience, Lab Coat Optional host Pete Zroika chats with Larson to explore how long-foreseen challenges in the Colorado River Basin are becoming a present-day reality—and why rethinking our assumptions about growth and sustainability may be essential for the future.Guest BioRhett Larson is a Professor of Law and the Richard Morrison Professor of Water Law at the Sandra Day O'Connor College of Law, where his research focuses on the impact of technological innovation on water rights regimes, particularly transboundary waters, and the sustainability implications of a human right to water. He specializes in dispute resolution and improved processes in water rights adjudications in Arizona and the Colorado River Basin. Professor Larson also practiced environmental and natural resource law with law firms in Arizona, focusing on water rights, water quality, and real estate transactions.Relevant Articles and Resources What's more important, Arizona, building houses or water? (Rhett Larson for The Arizona Republic, May 2026)Agencies in 3 states sign MOU to share water across dry Colorado River basin (Times of San Diego, June 2026)West prepares for extreme measures to relieve pressure on Colorado River (Marketplace, May 2026)Explore the Kyl Center's Arizona Water Blueprint to find out the source of your waterJust Add Water: Solving the World's Problems Using its Most Precious Resource by Rhett B. Larson (Oxford University Press)Day Zero: How Cities Run Out of Water by Rhett B. Larson (Cambridge University Press, forthcoming 2027)Relevant Ten Across Conversations PodcastsThe Hard Decisions Ahead for Lower Basin Colorado River States with guest Terry Goddard (December 5, 2025)Latest Deadpool Projections Inject New Urgency into Colorado River Negotiations with guests Kathryn Sorensen and Sarah Porter (September 19, 2025)Understanding Groundwater Risks in the Southwest with Jay Famiglietti (June 6, 2025)Checking in on Tense Colorado River Negotiations with Anne Castle and John Fleck (April 10, 2025)Episode CreditsTen Across Conversations Host: Duke ReiterAudio Production: Louie DuranResearch and support provided by: Kate Carefoot, Rae Ulrich, and Sabine Butler Lab Coat Optional is a production of the Strategic Marketing and Communications team at Arizona State University's Knowledge Enterprise. Executive produced by Kate HowellsProduced by Alexander Chapin and Pete ZriokaHosted and reported by Pete ZriokaShot by Alexander ChapinEdited by Quinton Kendall and Alexander ChapinOriginal music from Patrick CheungMotion graphics by Andy RamosArt by Andy Keena and Sophia Franz

On May 5, FBI Director Kash Patel went on a national podcast and said the Pima County Sheriff's Department did not initially cooperate with the bureau in the Nancy Guthrie investigation in the way the FBI expected. Sheriff Chris Nanos has publicly disputed Patel's characterization of the relationship between the two agencies. That on-record split has become one of the defining moments of the case.This Hidden Killers episode walks through the entire Nancy Guthrie timeline, beginning to now. The 41-minute window. The doorbell footage of the masked man at Nancy's front door. The clump of weeds covering the camera lens. The blood on her porch. The medication she left behind. The discarded gloves found two miles away — and the searchers' own gloves that contaminated the same area during the canvass. The Hostage Rescue Team out of Quantico arriving in Tucson and pulling back to Phoenix by the end of February.The Arizona Republic's reporting on the sheriff's resume. The recall campaign launched against him. The unanimous Pima County Board of Supervisors vote compelling testimony under oath. The People magazine confirmation that the sheriff's department is no longer communicating directly with the Guthrie family. The million-dollar reward sitting on a table with no claim. The 100-day mark passing in near-silence.The full picture, in one piece. Without conclusions forced on you. Every development. Every disputed fact. Every open question. So you can build your own view of where the Nancy Guthrie case actually stands.SOCIAL LINKS:Join Our SubStack For AD-FREE ADVANCE EPISODES & EXTRAS!: https://hiddenkillers.substack.com/ Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/channel/UC8-vxmbhTxxG10sO1izODJg?sub_confirmation=1 Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/TrueCrimePodLEGAL DISCLAIMER:This publication contains commentary and opinion based on publicly available information. All individuals are presumed innocent until proven guilty in a court of law. Nothing published here should be taken as a statement of fact, health or legal advice.HASHTAGS: #NancyGuthrie #SavannahGuthrie #HiddenKillers #TrueCrime #FBI #PimaCounty #ChrisNanos #MissingPerson #TrueCrimePodcast #FindNancyGuthrie

Kuwait grounds flights after an Iranian strike on the airport. U.S. primary results hold clues for November's midterm map. The CIA stops contributing to Iran war intelligence as it feuds with the national spy chief's office. And Sweden prepares to lock up 13-year-old gang killers. Listen to the Morning Bid podcast ⁠⁠here⁠⁠. Sign up for the Reuters Econ World newsletter ⁠⁠here⁠⁠. Listen to the Reuters Econ World podcast ⁠⁠here⁠⁠. Visit the Thomson Reuters Privacy Statement for information on our privacy and data protection practices. You may also visit megaphone.fm/adchoices to opt out of targeted advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpack why consistency, focus, and clear communication often outperform complexity and constant reinvention. 

Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster.

Delve into the shadowy world of unsanctioned "bush track" racing and the significant risks it poses to horse welfare, jockey safety, and the broader U.S. equine industry. Julie Broadway is joined by AHC Legislative Affairs specialist Amanda Kadilak and intern Aditri Singh to discuss their multi-year investigation into these illicit operations. Additionally, this month's legislative report explores how current trade policies and tariffs are directly impacting the economic landscape for horse owners and businesses.HORSES IN THE MORNING Episode 3963 –Show Notes and Links:Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse CouncilSponsors: Populous and SmartEquineSubscribe to the American Horse Council Podcast - Search American Horse Council Podcast on your podcast player.Guest: Amanda Kadilak, Government Affairs Liaison for the AHCGuest: Aditri Singh, Intern for AHCFollow Horses In The Morning on FacebookFollow the American Horse Council on Facebook, Instagram and X (formerly Twitter)Time Stamps:01:06 - Bush tracks explained03:00 - Guest introductions06:00 - Scale of bush tracks08:24 - Research and legal gaps12:16 - Disease spread and EIA16:00 - Impact on sanctioned racing19:01 - Agencies and strategy22:19 - Enforcement examples24:35 - Cultural and community angle25:30 - What listeners can do27:54 - Smart Equine sponsor + tariffs topic31:36 - Hay and live horse trade38:50 - Tariffs, prices, and wrap-up

Finding the government contracting decision maker before an RFP is posted is the difference between a reactive bid and a winning pursuit. In this episode, Randie Ward walks you through the exact research process she uses to identify program managers, contracting officers, and end users at target agencies long before a solicitation ever hits SAM.gov. If you've been waiting for the RFP to drop before you start your outreach, this episode will change how you run your pipeline. How to use Acquisition Gateway to pull names from upcoming opportunities and identify the first person of interest at a target agency or office Why the small business liaison is your first line of defense and exactly how to frame your outreach when they don't respond The SAM.gov search technique that reveals whether a contracting officer regularly awards in your NAICS code, so you know which relationships are worth building How to cross-reference names from SAM.gov against LinkedIn to map the decision-making team at a specific office before any questions are allowed on an RFP Why govcon consultants log contracting officers by contract type across clients, and how that intelligence compounds into a repeatable business development system EPISODE CHAPTERS: 0:00 - Mindy AI intro and govcongiants.com ad spot 0:30 - Welcome to the Federal Help Center podcast with Eric Coffie 0:57 - Why pre-RFP relationship building wins more contracts 1:59 - How to find decision makers at your target agencies and offices 2:36 - Using Acquisition Gateway to identify names on upcoming opportunities 3:15 - Identifying SDVOSB set-aside contacts at the National Cemetery Administration 3:51 - Why the small business liaison is your first outreach point 4:36 - How to frame outreach when the small business person does not respond 5:05 - Searching LinkedIn to locate program managers and administration specialists 6:28 - Using SAM.gov to find contracting officers by NAICS code 7:03 - How to confirm a contracting officer's contract history and NAICS patterns 7:43 - Why consultants log decision makers across clients for long-term BD leverage 8:05 - Closing and join the Federal Help Center community Mindy gives you the federal opportunities, agency signals, recompete intel, and pursuit briefs that tell you not just what contracts exist, but which ones to chase and how to win them. Sign up for free Daily Alerts and get opportunities delivered to your inbox before the day starts.

Delve into the shadowy world of unsanctioned "bush track" racing and the significant risks it poses to horse welfare, jockey safety, and the broader U.S. equine industry. Julie Broadway is joined by AHC Legislative Affairs specialist Amanda Kadilak and intern Aditri Singh to discuss their multi-year investigation into these illicit operations. Additionally, this month's legislative report explores how current trade policies and tariffs are directly impacting the economic landscape for horse owners and businesses.HORSES IN THE MORNING Episode 3963 –Show Notes and Links:Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse CouncilSponsors: Populous and SmartEquineSubscribe to the American Horse Council Podcast - Search American Horse Council Podcast on your podcast player.Guest: Amanda Kadilak, Government Affairs Liaison for the AHCGuest: Aditri Singh, Intern for AHCFollow Horses In The Morning on FacebookFollow the American Horse Council on Facebook, Instagram and X (formerly Twitter)Time Stamps:01:06 - Bush tracks explained03:00 - Guest introductions06:00 - Scale of bush tracks08:24 - Research and legal gaps12:16 - Disease spread and EIA16:00 - Impact on sanctioned racing19:01 - Agencies and strategy22:19 - Enforcement examples24:35 - Cultural and community angle25:30 - What listeners can do27:54 - Smart Equine sponsor + tariffs topic31:36 - Hay and live horse trade38:50 - Tariffs, prices, and wrap-up