Working A Better Life

Ever been told that you should base your photography business pricing on COGS? Well depending on what stage your business is at, that could do you far more harm than good... In this quick audio, I show you why, depending on what stage your photography business is at, working out your prices from COGS can hold your business back and I introduce you to the 30% rule for goal setting. Discover more at https://workingabetterlife.com

Are you stuck in a stalemate, struggling to attract clients and bring in much money? Or maybe you’re finding that you’re getting pushback and resistance to your prices even though you’ve been in business for years? You are far from alone. One of the biggest complaints I hear from photographers is that people don’t value their photography and don’t want to pay their fees because people just want cheap. Well, here’s the thing if you getting that kind of response from your prospects, from your market, then there is a simple fix. Discover more https://workingabetterlife.com

Three Minute Listen - How To Stop Consuming and Supercharge Your Learning In this quick audio, I share a simple yet powerful tip that will take you from just consuming content without gaining true value to being able to gain true value and massively increase your absorption. Discover more at https://workingabetterlife.com

Earlier today I had the opportunity to join a really helpful and informative live Q&A with Kalyn from Facebook, who manages accounts for businesses marketing on the Facebook platform. In this audio, I share the questions and answers - topics covered include: - The upcoming integration of the Instagram inbox into the FB page inbox for ease of management - this has been much requested. - does scheduling posts via external apps impact reach? - How does reach of a FB live compare to uploading videos and FB Premieres? - If you were to run a marketing campaign for a small business just getting started with a £10/day budget, what would your strategy be? - Does Facebook still see a role for pages, or in other words are they dead? - What type of content and how do you recommend starting from scratch to create a pool of warm leads to build relationships with your audience? And more. Listen to hear the answers. Want more like this? https://workingabetterlife.com

In this podcast, I talk about some of the myths and misconceptions about pricing for professional photographers and why no one business model is better than any other: [01:01] Why not everyone can serve the top end of the market. [02:59] How putting up prices too quickly brought one photographer’s business to a grinding halt [03:47] How starting off with lower prices can increase your chances of success [05:03] Going from £500 weddings to £3,000 weddings What challenges have you had with setting your fees? Discover more https://workingabetterlife.com

Why most photographers struggle to book clients through their social media content. In this excerpt from a recent training on the 5 Types of Content for Social Media for photographers in the Focus-Action-Results 90-Day Sprint, I share where photographers are going wrong with their social media content. Enjoy. Discover more https://workingabetterlife.com

In this 3 minute audio - make your clients feel good about giving you money... - why it’s important that your clients feel good about buying your products and services - how it can increase your revenue and bring referrals - an example of a simple method that makes clients feel good Discover more https://workingabetterlife.com

One of the things I talk about is building trust and awareness whilst giving value. In this audio I give an example of a bricks and mortar business doing this really well. I didn’t mention in the audio, but the one thing they could have done better was to have a stronger call to action at the end, but apart from that, it is a great awareness tool. Although this isn’t a lead magnet in the strictest sense, don’t get hung up on the tactics, but take note of the principles - sharing something of value to your target market. Discover more https://workingabetterlife.com

The ONLY Three Ways To Grow Your Business When it comes to growing their photogrpahy business most photographers focus on bringing in new clients. That’s important, but if that’s all you ever do, then you are missing out on two hugely important strategies that have the potential to vastly grow your business and your profits. Listen to this audio to discover the other 2 methods... Discover more https://workingabetterlife.com