Podcasts about social media content

In times of uncertainty—whether due to political shifts, economic downturns, or crises—strong nonprofit boards are more essential than ever. But how can boards step up, adapt, and lead with equity, inclusion, and power-sharing at the forefront?In this episode, I sit down with Christal M. Cherry, Principal & CEO of The Board Pro, to explore how nonprofit boards can navigate challenges, build resilience, and foster leadership that drives real impact. Christal brings years of experience coaching and training boards, and she's passionate about ensuring boards reflect the communities they serve.We also dive into: ✔️ The biggest mistakes boards make during times of crisis ✔️ How to create a board culture of trust, transparency, and inclusion ✔️ The power dynamics that often hold boards back—and how to fix them ✔️ Why diversity and lived experience matter in board leadership ✔️ How to keep fundraising strong in the face of uncertaintyIf your nonprofit's board is struggling to lead effectively through turbulence, this episode is a must-listen!In This Episode, We Discuss:

If you've ever thought about starting or growing a nonprofit consulting business, this episode is for you! Our guest, Mandy Pearce, is the founder of Funding for Good, where she has spent over two decades helping nonprofits build sustainable fundraising strategies. She also coaches aspiring and established consultants, helping them refine their business models and create profitable, purpose-driven consulting practices.In this episode, Mandy shares her journey into consulting, the biggest lessons she's learned, and practical advice on how to attract clients, price your services, and create multiple income streams. She also gives us a sneak peek into the Nonprofit Consulting Conference, an event designed to help consultants grow, network, and scale their businesses.In This Episode, We Discuss:✔️ How Mandy transitioned from working in nonprofits to running a successful consulting business.✔️ The biggest challenges consultants face—and how to overcome them.✔️ The power of niching down and defining your expertise.✔️ How to attract and retain high-value nonprofit clients.✔️ Pricing strategies: Hourly vs. project-based—what works best?✔️ How to build passive income as a consultant (courses, memberships, and more!).✔️ Why Mandy launched the Nonprofit Consulting Conference and what attendees can expect.✔️ Essential steps for scaling and sustaining a profitable consulting business.About Mandy Pearce:Mandy Pearce and her team at Funding for Good have been influencers in the nonprofit space since 2009 with a growing nonprofit consultant audience and an established list of more than 5,000 nonprofit consultants.In 2009, Mandy founded her flagship company, Funding for Good, to equip organizations with all of the skills and tools needed to become successful and sustainable. She continues to enjoy evolving this company to meet the changing demands of the nonprofit world. For over two decades, Mandy and her team of experts have shared their proficiency in fundraising through executive coaching, strategic and development planning, seminars and specialized consulting programs. Mandy's dynamic teaching style has brought thousands of people to her presentations at conventions, training workshops and online platforms. Mandy established Funding for Good, Inc. upon the core values of honesty, efficiency, direct communication and bringing sustainable dollars to local communities.Hit play now, then subscribe to Nonprofit Nation for more expert insights!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode of the Millionaire Car Salesman Podcast, LA Williams and Tianna Mick (aka T Got Your Keys) pull back the curtain on some of the most overlooked—and underutilized—strategies that today's top automotive professionals are using to drive real results. "Social media absolutely has to be social. I got some tips that I could give to you if you want me." — LA Williams From communication techniques that reignite cold leads to modern tools that streamline the sales process, this high-energy conversation touches on the evolving toolkit of the 2025 car salesperson. Without giving too much away, let's just say if you've ever underestimated the power of a voicemail or dismissed AI as a “future thing,” this episode is about to change your mind. "AI is to just make workarounds so that way you actually have more time to focus on the things that are going to yield you the biggest result." — Tianna Mick Tianna and LA break down how today's buyers want to be engaged—and more importantly, how you can become the kind of salesperson who shows up where they are, with the right message, at the right time. If you're ready to stop selling like it's 2012 and start connecting like it's 2025, this episode is for you.   Key Takeaways: ✅ Voicemail Strategy: Creating engaging, curiosity-driven voicemails can significantly increase customer callbacks and drive sales success. ✅ AI in Dealerships: AI tools like ChatGPT and Podium enhance customer service by providing quick and relevant responses, ultimately improving lead conversion. ✅ Social Media Engagement: Leveraging platforms like Facebook and Instagram with a mix of personal, professional, and purposeful content helps build a loyal customer base. ✅ Personalization and Authenticity: Personalizing interactions and maintaining authenticity in customer communications is crucial for building trust and driving sales. ✅ AI Training for Sales: Encouraging salespeople to familiarize themselves with AI tools can streamline operations and save time, allowing focus on high-impact activities.   About LA Williams aka The Blind Master LA Williams, also known as the "Blind Phone Master," co-creates the Millionaire Car Salesman Podcast. With extensive experience in automotive sales, LA specializes in effective communication strategies, particularly over the phone. Known for his ability to transform ordinary sales approaches into high-impact experiences, he uses his expertise to teach others how to achieve success in the car sales industry. LA is also recognized for his innovative use of technology, especially AI, to improve sales processes.   About Tianna Mick aka T Got Your Keys Tianna Mick, famously known as "T Got Your Keys," is a prominent figure in the automotive sales space. With a deep-rooted passion for engaging with customers through social media and digital platforms, she leverages cutting-edge tools and strategies to maximize customer engagement. Tianna is an enthusiastic champion of dealership success, providing valuable insights on sales through various media, including the Millionaire Car Salesman Podcast.   Maximize Your Sales: The Art of Voicemails, AI, and Social Media in Car Sales Unlock the hidden potential of your dealership through the strategic use of voicemails, AI, and social media. A transformative approach to customer engagement is vital for boosting your bottom line this year. With effective communication strategies and technology-driven insights, you can revolutionize your dealership's operations and set the stage for unprecedented growth. Key Takeaways Voicemails Are Alive and Thriving: Contrary to popular belief, voicemails are a potent tool for engaging customers, as long as they are used correctly. AI as Your Secret Weapon: Leverage AI in every aspect of your dealership—from managing leads to sending perfect follow-ups. Social Media: Friend or Foe?: Embrace social platforms for what they were meant to be—social and engaging.   Voicemails: Not Just Old School, But Smart Voicemails are far from dead, especially if you know how to use them wisely. The power of a well-crafted voicemail lies in its ability to make the recipient curious enough to give you a callback. As LA Williams emphasizes, "If we could get conversations going…that's half the battle." Voicemail mastery involves not just what you say but how you say it—infusing the message with energy and a tone of trustworthiness while keeping them short and under 30 seconds. Williams further cautions against leaving dead voicemail messages. You know the ones—monotonously reminding prospects of what they already know. Instead, he advises creating valid curiosity using pointed questions. He asserts, "Tell the person that you have some key questions that you need to run by them." This technique effectively pulls the customer in and increases engagement rates. Despite the technological advancements in telecommunications, voicemail continues to be a fundamental tool in the salesperson's toolkit. With phones now transcribing voicemails into text, this feature offers a dual-engagement mode—listening and reading. The versatility of voicemails makes them an asset for reaching today's busy consumers. Harnessing the Power of AI for Lead Conversion Artificial Intelligence is not only the future; it's the present. It is a versatile tool that uniquely complements human efforts by managing leads and prompting timely follow-ups. As LA Williams introduces it, "Podium has Jerry, an AI whiz that sets up test drives, answers questions… and facilitates seamless sales." AI platforms like ChatGPT offer tailored sales messages, be they emails or text messages, carefully crafted to suit the customer's journey. The magic happens when AI is set to act like an intern—making suggestions, learning from each interaction, and evolving based on feedback. Williams shares a vivid story about how an AI app once malfunctioned, showing how deeply sales professionals rely on these tools. AI revolutionizes communication by enhancing the speed with which leads are managed. Instant responses are crucial in keeping customers warm, especially when a human may not be available to answer a call immediately. "Speed to lead is paramount," Williams reminds us, driving home the importance of fast, accurate customer service now achievable through AI integrations. Social Media Engagement: Beyond the Basics Social media isn't just another marketing tool; it's a robust platform for dynamic engagement. By presenting oneself authentically, you transform followers into raving fans. Williams explains, "From posting motivational quotes to sharing personal moments, social media should be an amalgamation of personal and professional." The strength of platforms like Facebook and Instagram lies in their capacity to humanize businesses and salespeople. Incorporating a balanced content strategy—personal, professional, purposeful, and polls—turns casual scrolls into potential sales leads. This dynamic space also represents the perfect proving ground for integrating AI-created messages. Social media's double-edged sword lies in how its ease of access can lead to lost opportunities if you aren't fully leveraging it. For car sales professionals, it serves as an extension of the dealership—bridging the gap between traditional sales techniques and the modern consumer journey. With these insights into voicemails, AI, and social media, the path to improving customer engagement and ultimately boosting sales is a journey revolving around choice and adaptation. Whether it's crafting that perfect voicemail, harnessing AI to nurture leads, or mastering the nuance of social media, each of these elements holds the potential to transform your dealership into a powerhouse. The time to act is now, and the tools you need are right at your fingertips. The future of auto sales won't wait—will you?     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   ProMax: Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   ProMax: Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

Leadership isn't just about strategy—it's about authenticity, empathy, and vulnerability. But in the nonprofit sector, where burnout is high and resources are stretched thin, how can leaders balance transparency while maintaining strong leadership?In this episode, I sit down with Sabrina Walker Hernandez, President & CEO of Building Better Boards, to explore how nonprofit leaders can build trust, inspire their teams, and lead with courage—even in uncertain times. With a Harvard certification in nonprofit management, eight influential e-books, and a track record of empowering over 10,000 nonprofit professionals, Sabrina is a powerhouse in nonprofit leadership development.We dive into: ✔️ The difference between authentic leadership and performative leadership ✔️ Why transparency and vulnerability are essential for strong leadership ✔️ How to balance confidence with humility in a leadership role ✔️ The power of empathetic leadership in driving team success ✔️ Practical ways to create a culture of trust and accountability in your nonprofitIf you're looking for actionable ways to become a stronger, more authentic leader, this episode is packed with insight, inspiration, and real-world strategies.Hit play now, then subscribe to Nonprofit Nation for more expert insights!Resources & Links:

This conversation delves into the challenges marketers face in content creation, emphasizing the importance of crafting a compelling narrative and effectively distributing content across various channels. The speaker shares strategies to avoid burnout, focusing on storytelling, audience engagement, and leveraging AI tools for content distribution.     Takeaways Marketers often feel overwhelmed by content creation demands. Creating a compelling narrative is essential for effective content strategy. Repetition in content can help reach more audience members. Identify the key points you want to communicate consistently. Focus on where your audience spends the most time. Leverage your strengths in content creation for efficiency. Redistribute content across multiple platforms to maximize reach. AI tools can streamline content creation and distribution. Stagger content releases to keep it fresh and engaging. Understand the story you want to tell and how to tell it.

Evan Quinn and his cofounders run one of the nation's leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.Watch the video interview on YouTube here. For more on Hiyo and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Recurring giving isn't just about convenience—it's about creating sustainable, long-term impact. What if nonprofits took lessons from the booming subscription economy to revolutionize donor retention and engagement?In this episode, I sit down with Dave Raley—speaker, consultant, writer, and founder of Imago Consulting—to discuss his new book, The Rise of Sustainable Giving: How the Subscription Economy is Transforming Recurring Giving and What Nonprofits Can Do to Benefit. Dave shares why traditional fundraising models are broken, what nonprofits can learn from companies like Netflix and Spotify, and how organizations can create engaging, value-driven donor experiences that inspire long-term commitment.In This Episode, We Discuss:✔️ Why donor behavior is shifting toward subscription-style giving ✔️ The 6 key shifts nonprofits need to embrace to grow recurring giving ✔️ The #1 mistake nonprofits make with their sustainer programs ✔️ What nonprofits can learn from brands like Netflix, Spotify, and Amazon ✔️ How to move from one-time donations to sustainable, recurring revenue ✔️ The role of community and engagement in donor retention ✔️ Practical steps to create a seamless, value-driven recurring giving experienceHit play now, then subscribe to Nonprofit Nation for more expert insights!Resources & Links:

Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.Watch the video interview on YouTube here!For more on Bala and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

This episode features Benny, a musician and producer who performs under the name Muted Circus. Benny, originally from Orange County, California, is currently based in Brooklyn, New York. He spent seven years in Tokyo, Japan, and attended the prestigious Berklee College of Music in Boston. The discussion starts with Benny sharing the story of his first rock concert at the age of 13, where he saw The Get Up Kids in a small, intimate venue in his hometown. This concert sparked his lifelong passion for live music, leading him to attend concerts frequently, including during his college years and time in Japan. Benny reminisces about the DIY music scene of Orange County in the '90s and shares anecdotes about attending shows with his older brother and friends. He also recalls a memorable yet disappointing encounter with Dave Mustaine from Megadeth during a concert in Tokyo, juxtaposing it with a positive experience meeting Marty Friedman, a former Megadeth guitarist.The conversation then shifts towards Benny's musical project, Muted Circus, a deeply personal undertaking inspired by the death of his father. The project comprises 10 EPs with 50 songs, each featuring his father's visual artwork on the covers. Benny explains how creating this music helped him process his grief and reflect on his relationship with his father. He delves into the themes explored in his music, often revolving around the impact of his parents on his life. Benny shares the challenges and emotional journey of writing and recording these songs over several years. He also introspects on the nuances of live vs. recorded music and the emotional resonance that well-produced music can often deliver.During the interview, Benny performs 'Disconnection,' a song from his final EP in the Muted Circus series. The song captures the sentiment of final phone calls with a loved one and reflects Benny's extensive relationship with his father through daily check-ins on the phone. The episode concludes with Benny discussing his future plans for more music releases under different projects and emphasizing the therapeutic power of music in processing complex emotions. Listeners can explore Benny's work on platforms like Bandcamp, Spotify, Apple Music, and YouTube.BANDS: No Doubt, The Get Up Kids, Jimmy Eat World, Real Big Fish, Gwen and Eric Stefani, Megadeth, NSYNC, Metallica, Slayer, Marty Friedman, Dave Mustaine.VENUES: Makuhari Messe (Japan), Koos Cafe, The Chain Reaction, Madison Square Garden. PATREON:https://www.patreon.com/SeeingThemLivePlease help us defer the cost of producing this podcast by making a donation on Patreon.WEBSITE:https://seeingthemlive.com/Visit the Seeing Them Live website for bonus materials including the show blog, resource links for concert buffs, photos, materials related to our episodes, and our Ticket Stub Museum.INSTAGRAM:https://www.instagram.com/seeingthemlive/FACEBOOK:https://www.facebook.com/profile.php?id=61550090670708

Was passiert, wenn Strategie auf Intuition trifft – und daraus die Leichtigkeit in Verkäufen entsteht. In dieser Folge spricht Beate Glöser mit ihrer langjährigen Wegbegleiterin Alexandra Kornek über den gemeinsamen Weg vom Start ihres Business bis zu 250TSD € Launches. Sie sprechen über radikale Ehrlichkeit, smarte Verkaufsstrategien und das Gefühl von Leichtigkeit in Buchungen und Verkäufen von Coachingprogrammen. Alexandra hat ihre Karriere in einem Weltkonzern begonnen, war unter den Besten Deutschlands – und kündigte dennoch, um mehr Tiefe in ihrer Arbeit zu finden. Heute schreibt sie als Verkaufstexterin und strategischer Marketingkopf Texte, die innerhalb von Minuten Buchungen auslösen – ganz ohne Druck und Anstrengung. „Ich wollte Content schreiben, der wirklich verkauft – nicht nur Likes sammelt“, sagt Alexandra. Und genau das hat sie perfektioniert: Texte, die magnetisch wirken, weil sie aus echter Verbindung entstehen. In dieser Folge erfährst du:

We're often told to “be more curious,” but how do you actually develop curiosity as a skill? And how can curiosity be used as a powerful tool in nonprofit and philanthropy communicators?In this episode, I talk with Leo Chan, founder and Chief Innovation Igniter of Abound Innovation Inc., to explore how curiosity fuels creativity, improves storytelling, and leads to fresh, innovative solutions in nonprofit communications. Leo, a former Innovation Catalyst at Chick-fil-A, a LEGO® SERIOUS PLAY® facilitator, and a LinkedIn Learning instructor, shares hands-on techniques to cultivate curiosity and apply it to your work.We dive into:✅ The foundations of curiosity and why it matters in nonprofit communications✅ How curiosity fuels innovation and creativity—even on a limited budget✅ Practical tools and exercises to become more curious every day✅ What LEGO® SERIOUS PLAY® is—and how it unlocks new ways of thinking✅ How to foster a culture of curiosity within nonprofit teamsWhether you're a nonprofit leader, communicator, or fundraiser, this episode will help you harness curiosity to improve messaging, engage supporters, and drive greater impact.Resources and links:https://aboundinnovation.ca/ https://www.linkedin.com/in/everyonecaninnovate/

Wie schafft man es motiviert zu bleiben, sportlich zu werden oder mit dem Rauchen aufzuhören? Wie verwandelt man seine innere Unzufriedenheit in Motivation & Selbstvertrauen? All diese Fragen klären Patrick Strnad und ich in der heutigen Folge vom "Die Fragen des Lebens" Podcast. Patrick inspiriert mit seinem Social Media Content tausende Menschen täglich. Sein Content ist authentisch, ehrlich und motivierend!Lasst mich gerne in den Kommentaren wissen, was ihr von der Folge hält und wer als nächstes bei mir zu Gast sein soll!Zu Patrick Strnad:►⁠ https://www.patrickstrnad.at/► https://www.instagram.com/patrickstrnad/► https://www.tiktok.com/@patrickstrnadLasst Feedback da oder kontaktiert mich: ► https://www.instagram.com/jonas.fragt/

American University of Sharjah hosted a workshop with MKV Digital to help teach their students about content creation skills and its potential as a career. While Asiya Ali, Founder and CEO of MKV Digital shared her insights on the industry from an agency perspective, the students Jannah and Saif discussed their passion for media skills. Learn more about why content creation continues to be a popular career choice among the Gen Z population. Listen to #Pulse95Radio in the UAE by tuning in on your radio (95.00 FM) or online on our website: www.pulse95radio.com ************************ Follow us on Social. www.facebook.com/pulse95radio www.twitter.com/pulse95radio www.instagram.com/pulse95radio

Growing your nonprofit's email list is one thing—but turning subscribers into engaged donors is another. In this episode of Nonprofit Nation, I talk with nonprofit digital marketing expert Chris Barlow, founder of Beeline Marketing, to discuss how nonprofits can consistently grow their audience and cultivate relationships that lead to first-time donations.Chris shares expert insights on ethical email list-building strategies, crafting engaging content that nurtures trust, and using storytelling to inspire action. Whether you're struggling to grow your list or wondering why your emails aren't converting, this episode is packed with actionable takeaways to help you optimize your email marketing strategy.What You'll Learn in This Episode:✅ Why email remains one of the most powerful donor acquisition tools✅ The most effective (and ethical) ways to grow your email list✅ How to create a compelling welcome email sequence that nurtures trust✅ Strategies to engage subscribers without overwhelming them with fundraising appeals✅ Proven techniques for converting email subscribers into first-time donors✅ Key email marketing metrics nonprofits should track for long-term successAbout Chris Barlow:Chris Barlow is the founder and Managing Director of Beeline Marketing, a firm dedicated to helping nonprofits attract and engage donors through digital marketing. With years of experience working exclusively with mission-driven organizations, Chris specializes in donor-centered strategies that build relationships and drive sustainable growth.Learn more at yourbeeline.com.Hit play now, then subscribe to Nonprofit Nation for more expert insights!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and we're continuing our April deep dive into content pillars. If you've been following along, we started by defining your content pillars in Episode 174, then aligning them with your business goals in Episode 175. If you haven't listened to those yet, I highly recommend going back to catch up—they really lay the groundwork for what we're diving into today. This week's focus is on something many business owners struggle with: how do you make your content around each pillar actually engaging? It's one thing to have a strategy—it's another to bring it to life in a way that connects with your audience, builds relationships, and inspires action. Creating content isn't just about showing up—it's about showing up meaningfully. Engagement is the difference between content that simply fills a feed and content that sticks in someone's mind, prompting them to think, respond, share, or even buy. And when your content resonates, it strengthens your brand, builds trust, and keeps people coming back. Let's walk through the key steps I shared in the episode for creating content that truly connects: (01:00) Why Engagement Matters in Content Engaging content isn't just fluff—it's foundational. When done well, it: Strengthens your brand by making it memorable. Drives action—clicks, shares, purchases—because people respond when they feel seen. Builds relationships by encouraging genuine connection and conversation. (02:00) Step 1: Understand Your Audience's Preferences Knowing what your audience likes helps your content get seen and heard. If your people love quick tips, give them reels or carousel posts. If they love depth, give them blogs and podcast episodes. ✨ Action Step: Dive into your analytics or ask your audience directly—figure out what formats they love most. (02:40) Step 2: Incorporate Storytelling Stories are where the magic happens. They make your message relatable and human. Whether it's a client win or your own entrepreneurial journey, storytelling transforms your content into connection. ✨ Action Step: Brainstorm stories or case studies for each content pillar—bring them to life with real voices and real impact. (03:30) Step 3: Add Value Through Education People come to you for insight, so deliver it! Teach them something useful, solve a pain point, or answer a question they're asking right now. ✨ Action Step: List out FAQs or struggles your audience has, and create content that tackles them head-on. (04:10) Step 4: Involve Your Audience Let your audience be part of the conversation. Ask for their input. Run a poll. Respond to comments. It's not about broadcasting—it's about relationship-building. ✨ Action Step: Start incorporating engagement prompts like questions, polls, or Q&A boxes into your content mix. (04:40) Step 5: Use Visuals and Multimedia People process visuals faster than text, so don't miss the opportunity to stand out. Infographics, carousels, short videos—they all boost attention and retention. ✨ Action Step: Explore easy tools like Canva or Adobe Express to create beautiful, branded visuals that match your message. (05:20) Step 6: Maintain a Consistent Voice Your brand voice is your personality in the digital world. Is it warm and empowering? Confident and bold? Whatever it is, make sure it's consistent across every touchpoint—social, email, in-person, everywhere. ✨ Action Step: Create a quick brand voice guide. Even just a page that lists tone, favorite phrases, and dos/don'ts will keep you grounded and consistent. As I shared in the episode, engaging content is about more than just publishing—it's about connecting. These strategies help ensure your content pillars don't just exist—they live and breathe in the hearts of your audience. Next week, we're wrapping up our April series by exploring how your content pillars can evolve as your audience grows and your business shifts. Trust me—you won't want to miss that one! Until then, keep shining, and remember: Engaging content is the key to turning your content pillars into meaningful connections. ✨ Special Announcements & Links

Want to get booked more from social media — without going viral, dancing on TikTok, or posting random mic-and-headphones pics? In this video, I'm breaking down the 4 content types that actually attract voiceover clients. These aren't trends or fluff — they're based on tested strategy that works in the real world. If you're serious about growing your VO business online, this is your playbook.

Childbirth is a universally significant experience, but for too many mothers around the world, it is also a life-threatening one. In this episode, we explore the urgent maternal health crisis in sub-Saharan Africa and the power of storytelling to drive change.Joining us are Charlie Kunzer, Executive Director of ALIMA USA, and Neda Azarfar, Managing Director of Nazar Works. They take us behind the scenes of ALIMA's “Ode to Strangers” campaign, a powerful digital storytelling initiative that sheds light on the life-saving impact of compassionate strangers.Through real-life stories, immersive animations, and emotional narration, the campaign illustrates how individuals—even those thousands of miles away—can make a difference for mothers and newborns in crisis.Tune in to learn:Why maternal mortality remains a global crisis and how ALIMA is addressing it.How digital storytelling is being used to engage audiences and inspire action.What nonprofits can learn from the campaign's innovative approach to advocacy.How you can become a “stranger who cares” and support maternal health worldwide.This episode is a must-listen for anyone passionate about global health, nonprofit storytelling, and making a real impact in the world.Resources & Links:

Want to learn how to grow on Threads, even as a new creator? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over how to grow your followers, traffic, email list, and income using Threads—a fast-growing text-based social media platform with a generous algorithm! Our guest is viral content creator Jen Ruiz, who has gotten millions of views on a single Threads post. Her viral content has been featured in major publications like Bored Panda, and she earns consistent monthly revenue through the Threads Bonus Program." Today, she'll be sharing her best tips to help you do the same. By the end of this episode, you'll understand: How to leverage the Threads algorithm to maximize your reach Key tips for optimizing your Threads profile for success The best types of content to post for higher engagement Strategic ways to use Threads to grow your blog traffic, email list, and income And more! Bonus: Jen also shares numerous Threads post ideas and content examples to help you get inspired!

Nonprofits know that digital engagement is essential, but too often, their marketing efforts feel disconnected—social media posts, emails, fundraising campaigns, and website updates can feel like separate pieces rather than a cohesive strategy.Enter Neal Schaffer, a leading authority on digital transformation in sales and marketing, and author of the new book Digital Threads. Neal joins us to share how nonprofits can use this innovative marketing approach to create stronger relationships, better engagement, and more sustainable growth in the digital space.In this episode, we discuss:✅ What the Digital Threads concept is and why it matters✅ How nonprofits can move beyond one-off marketing campaigns and create lasting engagement✅ Why traditional digital marketing strategies no longer work as they once did✅ Actionable steps to start weaving Digital Threads into your nonprofit's outreachWhether you're a nonprofit leader, fundraiser, or marketer, this episode will give you a new way to think about digital engagement and how to make it more effective.Hit play now, then subscribe to Nonprofit Nation for more expert insights!Resources Mentioned:Neal Schaffer's Digital Threads – Free PreviewNeal's Podcast: Maximize Your Social InfluencePDCA SocialTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Planning your next launch and have no idea where to start with the social media side of things? This episode breaks it all down step-by-step — from mapping out your overall launch timeline to planning content that actually supports your goals (instead of just filling the grid).Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

Community foundations have long been the quiet force behind local philanthropy, but how can they step into the spotlight and inspire action on a national scale? In this episode I sit down with Peter Panepento, Co-founder and Managing Partner at Turn Two Communications and Elyse Hammett, Vice President, Marketing and Communications at Community Foundation for Greater Atlanta to discuss the groundbreaking Make More Possible campaign—an effort to create a true national brand for community foundations.Peter shares insights on how social good organizations can align their messaging with their mission and values to better connect with audiences. He also dives into the power of strategic storytelling and why today's donors need a fresh, engaging approach to philanthropy. If you're looking for ways to amplify your nonprofit's message and make a greater impact, this conversation is a must-listen.Key Takeaways:The role of community foundations in strengthening local and national philanthropy.How the Make More Possible campaign is changing the narrative around community foundations.Why storytelling is crucial in engaging modern donors and inspiring action.Strategies for aligning your organization's messaging with mission and values.How nonprofits can elevate their visibility and influence through effective communication.Resources and Links:For more information on Turn Two Communications the agency behind the campaign: https://www.turn-two.co/For more details on the Community Foundation Awareness Initiative and the “Make More Possible” campaign, visit MakeMorePossible.org.For more information on the Greater Atlanta Community Foundation: https://cfgreateratlanta.org/Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here. 

What if the key to innovation isn't following best practices—but seeing what others miss? I sit down with Rohit Bhargava, bestselling author, futurist, and expert in non-obvious thinking, to explore how nonprofit leaders can break free from conventional wisdom and discover fresh ideas. Rohit's latest book, Non-Obvious Thinking: How to See What Others Miss, introduces a four-step framework (SIFT) to help leaders generate better ideas, uncover hidden insights, and rethink the way they work. We'll discuss how nonprofits can apply these principles to fundraising, storytelling, innovation, and diversity & belonging—even with limited resources.If you're looking to think bigger, disrupt the status quo, and make your nonprofit stand out, this conversation is for you!In This Episode, We Discuss:✅ What “Non-Obvious Thinking” really means—and why it's a game-changer for nonprofits✅ The SIFT framework (Space, Insight, Focus, Twist) and how nonprofit leaders can use it to generate new ideas and innovative strategies✅ How to stand out in fundraising, storytelling, and donor engagement with a fresh approach✅ The power of observation—and how leaders can spot opportunities that others overlook✅ Why diversity and belonging drive creativity—and how nonprofits can foster inclusion in non-obvious ways✅ Actionable strategies for breaking out of conventional thinking—even with tight budgets and limited timeHit play now, then subscribe to Nonprofit Nation for more expert insights!Resources and Links:

In this week's episode, I cover the three types of content you have to be posting every week if you want to actually grow your business on Instagram in 2025. I break down exactly how to attract the right audience, keep them engaged, and convert them into high-value clients.

Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.For more on Diaspora Co. and show notes click here. 

How do you get real people—especially those deeply embedded in their communities—to amplify your cause in a meaningful way? Traditional influencer marketing often focuses on celebrities, but micro influencers—everyday people with strong, trusted networks—are proving to be far more effective for building lasting engagement.This week, we're joined by Ryan Davis, Co-founder & COO of People First, a company that identifies, recruits, and manages content from diverse communities by blending technology with human organizing. Ryan shares how nonprofits, advocacy groups, and mission-driven brands can tap into micro influencer marketing at scale to reach the right audiences with the right message.We'll discuss:✅ The difference between traditional influencer marketing and precision micro influencer marketing✅ Why smaller, community-based influencers have more impact than celebrity endorsements✅ How People First combines technology and human organizers to build large-scale grassroots campaigns✅ Best practices for nonprofits looking to leverage influencer marketing effectivelyIf your organization wants to reach more people with authentic, community-driven messaging, this episode is for you!Hit play now, then subscribe to Nonprofit Nation for more expert insights!Links and ResourcesPeople First WebsiteThe Month In Digital

Donor retention is more than just a fundraising metric—it's the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. In this episode, we sit down with Wendy Mercurio, Market Researcher at Bloomerang, to discuss the findings from their latest report, Mission Retainable: Research-Backed Strategies to Inspire Donor Loyalty.  We explore:Why donors give but don't always stayThe biggest challenges in donor retentionStrategies high-retention nonprofits use to build loyaltyHow technology, personalization, and transparency can improve donor engagementActionable steps nonprofits can take to bridge the gap between donor expectations and nonprofit actionsWatch the LinkedIn Live recording here. Resources & Links

Are your social media posts actually bringing in clients, or just collecting likes? If you've ever felt frustrated watching your content get tons of views but barely any bookings, you're not alone. In this episode, I'm excited to dive into what's actually working on social media right now—not just for visibility, but for real business growth. As a social media manager for beauty professionals, I've seen what converts and what's just fluff. I break down key insights, data-driven strategies, and the simple shifts you can make to turn your posts into new followers and bookings.What you'll learn in this episode:Why a large following and going viral don't always mean more bookingsHow to tell if your social media audience is actually local (and why it matters)What type of content brings in the most website clicks and bookings?The difference between visibility and conversion content How can you use data and insights to fine-tune your social media strategy?The easiest way to create engaging content without overcomplicating thingsHow one spa gained 50+ local followers overnight - could you try this?After listening you'll have actionable strategies to refine your content, grow a strong local following, and boost your conversion rate without spending hours online. Grab a pen and notebook because the ideas will be flowing!Come see me at Nails and Lash Expo where I'll be teaching a class on strategies for growing your local social media following. April 6th and 7th in Fort Lauderdale, Florida. There will be lots of amazing vendors and classes to take - I would love to meet you there! Get your ticket here: https://nailslashexpo.comLash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.comResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let's talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschrammLash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Sahar is a social media content creator who engages in online debates and discussions surrounding the Israeli-Palestinian conflict, through educating with facts to debunk myths and advocate against Jew hate, antisemitism & anti Zionism.For more, you can follow the show on Instagram @GraceforimpactpodcastProduced by Peoples Media Hosted on Acast. See acast.com/privacy for more information.

Today, instead of our regular program, I wanted to play an episode from a show I think you'll love. I'm talking about System Catalysts, a podcast about the incredible people who are fixing the broken systems that run the world. In this episode, English Sall talks to the people behind One Acre Fund, an organization that supports smallholder farmers in Africa through a brilliant social enterprise model. They discuss how to build trust across sectors, something I think all social entrepreneurs should learn to do.  If you like what you hear, don't forget to follow the link in the show notes to subscribe to System Catalysts and listen to more episodes. Hope you enjoy it!If you like what you hear, don't forget to follow this link to subscribe to System Catalysts and listen to more episodes:https://lnk.to/nonprofitnationscTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The landscape of nonprofit fundraising events is evolving rapidly in 2025. With the return of in-person gatherings, the rise of digital engagement, and changing donor expectations, how can nonprofits design events that maximize impact and financial success?In this episode, we sit down with Samantha Swaim, co-host of The Fundraising Elevator podcast and 20 year consultant to nonprofit fundraising events, to explore the latest trends shaping nonprofit events this year. Drawing on decades of experience in event strategy, storytelling, and fundraising, she shares insights on:✅ Why in-person events are making a strong comeback✅ How nonprofits can balance virtual, hybrid, and live events✅ Data-driven strategies for maximizing event ROI in 2025✅ The role of social media in donor engagement and fundraising✅ How to counteract donor fatigue and declining participation rates✅ The growing trust in nonprofits—and how organizations can build on itWhether you're a nonprofit leader, event planner, or fundraiser looking to future-proof your event strategy, this episode is packed with actionable insights to help you navigate 2025's fundraising landscape.

Welcome to the 200th episode of Entrepreneur Conundrum!Today, Virginia Purnell dives into the four key digital marketing strategies that can help business owners save time and money while growing their online presence. If you've ever felt overwhelmed by marketing, this episode is for you!

Want to do more social media, but you're not sure where to start? We've got you covered. In today's episode, Julie & Kate discuss Breeder Copy Hub, what it is, how it works, and how you can use it to make a streamlined plan for your social media. Learn more about social media, tips and tricks, and how to incorporate Breeder Copy Hub into your plan. 

We delve into innovative talent acquisition strategies to help you stay ahead in the competitive world of recruitment. In this weeks episode, we'll explore the transformative shift in first impressions, the role of technology and AI in recruitment, and strategies to harness unconventional talent sources. Discover how to differentiate your approach, optimize your tools, and embrace new methodologies for successful talent acquisition. Don't miss out on our upcoming Executive Search Virtual Conference on March 20th, and be sure to follow along with this weeks episode for a wealth of resources, including ebooks and links to dynamic recruitment strategies. Let's dive beyond the search to unlock the future of hiring success.Ebooks Mentioned in this episode:4 Rs of Automation eBookMulti-Channel Touchpoint Strategy eBookSourcing Strategies eBookChatGPT eBookPodcast Mentioned:Workshop | Accelerating Success: Leveraging Automation to Scale Processes and Generate RevenueClick here to register for our next Virtual Executive and Direct Hire Search Conference on March 20th!________________Want to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Your website is one of the most powerful tools your nonprofit has—but is it actually working for you? Too often, nonprofit websites are cluttered, confusing, or missing key elements that drive engagement, donations, and action.In this episode, David Hartstein, co-founder of Wired Impact, shares expert insights on how nonprofits can build a website that is clear, compelling, and built to convert. Whether you're launching a new site or improving an existing one, this conversation will help you create a website that serves your mission effectively.We'll cover:✔️ The ideal role a website should play for a nonprofit today✔️ The biggest mistakes that hurt nonprofit websites (and how to fix them)✔️ How to structure your site to engage visitors and drive action✔️ What every nonprofit should know about accessibility and usability✔️ How to plan a website project so it runs smoothlyIf your website feels outdated, overwhelming, or just isn't helping you reach your goals, this episode is for you!Resources & Links:https://wiredimpact.com/nation https://www.linkedin.com/in/davidhartstein/https://www.linkedin.com/company/wired-impact/Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In a world where burnout is the norm and rest is often seen as a luxury, how can changemakers sustain their well-being while making an impact? Meico Marquette Whitlock—a workplace well-being strategist, mindfulness teacher, and recovering workaholic—joins us to explore how mission-driven professionals can prioritize self-care without guilt and create a culture of well-being in their organizations.We dive deep into:✔️ Reconnecting to Your WHY when the work feels overwhelming✔️ Creating a sustainable culture of well-being at work (beyond wellness perks)✔️ Self-care strategies for challenging times—even when resources are tight✔️ Navigating social impact grief and processing the emotional weight of change-making✔️ Digital well-being in a hyperconnected world—how to stay engaged without burning outIf you're struggling to balance mission and mental health, this episode is for you.Hit play now, then Subscribe to Nonprofit Nation for more expert insights!Watch the LinkedIn Live video recording. Meico Marquette Whitlock (he/him) is the founder and CEO of Mindful Techie and a certified trauma-informed mindfulness teacher. As a recovering workaholic and former nonprofit and government techie, he helps leaders and teams improve their well-being so they can increase their well-doing. He's the author of How to Thrive When Work Doesn't Love You Back and The Intention Planner and has worked with organizations like the U.S. Department of Health and Human Services, Cigna, and Greenpeace. His insights have been featured on ABC News, Fox 5, and Radio One. Outside of work, Meico is a former triathlete, salsa dancer, and maker of the world's best vegan chili!

Hello! Welcome to/back to the Doll Mom Podcast! In this episode, I have on Audrey from @defintiely! In this episode, Audrey shares her sweet story on how she got into dolls and the doll social media. Later, we discuss what it is like being a doll content creator and Audrey even gives some advice for being/becoming one! Thank you so much Audrey for coming on the Doll Mom Podcast! I had SO much fun getting to talk to you and making this episode! This was such a fun episode! Make sure you check out Audrey!Audrey's YouTube: https://www.youtube.com/@defintiely1Audrey's Instagram: https://www.instagram.com/defintiely/Audrey's TikTok: https://www.tiktok.com/@defintielyFeel free to check me out as well!My Instagram: ⁠⁠⁠⁠https://www.instagram.com/dolliesandrainbows/⁠⁠⁠⁠My YouTube: ⁠⁠⁠⁠https://www.youtube.com/c/dolliesandrainbows/?sub_confirmation=1⁠⁠⁠⁠My Tiktok: ⁠⁠⁠⁠https://www.tiktok.com/@dolliesandrainbows⁠⁠⁠⁠Make sure that you are following the Doll Mom Podcast on different platforms!Instagram: ⁠⁠⁠⁠https://www.instagram.com/dollmompodcast/⁠⁠⁠⁠TikTok: ⁠⁠⁠⁠https://www.tiktok.com/@dollmompodcast⁠⁠⁠⁠Thank you SO much for listening!! I appreciate you listening to this episode of the Doll Mom Podcast!~Mal

My colleague Amy Essig, Director of Client Content Strategy for us at Complete Game Consulting, joined me this week to talk about our “Content Done For You” program. Amy and I discussed the best approach to LinkedIn content, how to reach your prospects with your content, and how we can help make the content creation process easy and effective for your business.▶▶ Upgrade Your LinkedIn Profile in 10 Minutes:https://www.completegameu.com/landing-page-1-5650KEY MOMENTS(00:00:00) Content Done For You with Amy Essig(00:04:22) How To Approach LinkedIn Content(00:07:52) Create Content For Your Prospects(00:10:30) How Complete Game Consulting Helps Create Content(00:15:04) Establishing Thought Leadership Through LinkedIn (00:27:09) Why Engagement Is So KeyCONNECT WITH ANDY NEARYSubscribe and listen to the Accelerate Your Insurance Sales Podcast

As AI continues to reshape industries—including the nonprofit sector—how can we ensure that technology serves people, rather than the other way around? In this episode of Nonprofit Nation, we dive into the intersection of artificial intelligence and human-centered work with Tim Lockie, founder of The Human Stack and creator of the AI for Anyone course. With over 20 years of experience in the nonprofit technology space, Tim has helped organizations transition from being tech-resistant to tech-resilient.Tim shares his insights on leveraging AI in a way that enhances human connection, decision-making, and impact. Whether you're skeptical of AI or eager to integrate it into your work, this conversation will provide practical strategies for maintaining a people-first approach in an increasingly digital world.What You'll Learn in This Episode:Why AI is a tool, not a replacement for human connectionHow nonprofits can use AI without losing their core missionThe biggest challenges organizations face when adopting AIPractical tips for using AI ethically and effectivelyInsights from Tim's AI for Anyone course and how it empowers people to engage with AI confidentlyAbout Tim Lockie:Tim Lockie is a nonprofit technology expert and the founder of The Human Stack, an organization dedicated to helping nonprofits develop tech resilience. He created AI for Anyone, a course designed to make AI accessible to people at all technical levels. With a background as a former Salesforce MVP and Microsoft Partner, Tim has guided thousands of professionals in using technology to create positive social impact.Resources & Links:Tim Lockie's Website: The Human StackAI for Anyone Course: Enroll hereConnect with Tim on LinkedIn: Tim Lockie on LinkedInFollow The Human Stack on Twitter: @TheHumanStackCassidy: https://www.cassidyai.com/?via=thehumanstack

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Send me a text!Storytelling in business is key to creating real connections with your audience. In this episode of Community, copywriter and content strategist Lindsay Smith and Kristina dive deep into how to craft impactful stories that align with your brand. They'll cover what it means to “own your niche” and their take on using AI during content creation.If you're looking to find your brand voice and want to make your content really click in the minds of your target audience, this one's for you!Connect with Lindsay:Instagram/ThreadsWebsiteContent Magic PodcastMentioned In Episode:Connect with Thrive Accounting for all your small business finance needs! InstagramWebsiteFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

What if businesses existed solely to give back? That's the revolutionary idea behind the 100% for Purpose business model—one pioneered by Paul Newman over 40 years ago and now embraced by companies like Patagonia and Bloomberg.In this episode, we're joined by Alex Amouyel, CEO of Newman's Own Foundation, to discuss how philanthropy and business can intersect in a way that truly serves communities. We dive deep into how Paul Newman reversed traditional governance by giving his for-profit company to a nonprofit—a move that wasn't even legal at the time! Alex shares insights on why more companies are adopting this model, the challenges they face, and how philanthropy itself is evolving to become more inclusive and community-driven.

In this episode of the Digital Business Evolution Podcast, Jess is talking all things social media. Have you ever felt like your social media strategy just isn't working? Jess is digging deep into why that might be the case and what you can do to transform your approach to get the results you deserve. It's not about more content; it's about the right content. Jess, a seasoned online business expert, breaks down turning social media followers into buyers without the sleazy sales tactics. With over a decade of experience, she shares her journey of building a successful business with a small audience and offers insights into crafting high-converting content that genuinely connects with your audience.  Learn about the five different types of social media content and how to use them effectively. Plus, get access to a free 13-page PDF guide to walk you through every step of the way. Tune in for an engaging session packed with actionable strategies to help you break free from the algorithm blame game and start making consistent sales online.  As always, cheers to your evolution! Key Takeaways: Importance of stories for connection and retention Importance of community over audience Authentic calls to action focusing on transformation Episode Resources Turn followers in buyers by using the Social Media Launch Kit Connect with Jess Instagram: @iamjessicaderose TikTok: @iamjessicaderose YouTube: Jessica DeRose 

Shilpa Alva is the visionary founder of Surge for Water, a women-led, women-centered nonprofit dedicated to providing marginalized global communities with access to safe water, sanitation, hygiene, and menstrual health solutions. Under Shilpa's leadership, Surge has impacted over 1 million lives and created more than 2,000 community jobs, while advancing sustainable water equity around the globe.Shilpa's journey—from her background in engineering and corporate consulting to full-time social entrepreneurship—is a compelling example of how diverse experiences can lead to impactful change. We explore:The critical importance of water equity and its connection to global health, education, and economic development.How Surge for Water's innovative, community-led solutions are transforming lives in marginalized communities.Shilpa's unique leadership perspective and her advice for aspiring social entrepreneurs.Don't miss this powerful conversation about the intersection of water sustainability, advocacy, and the global fight for equity.Links & Resources:Shilpa Alva on LinkedInhttps://surgeforwater.org/https://www.linkedin.com/in/shilpa-alva-858b841/  Shilpa Alva at TEDx

"Your audience may not need insurance today, but when they do, your content should make them think of you first." – Courtney WeaverWhat's in this episode:Want to attract more leads and build authority on social media—without spending hours brainstorming content? In this episode of The Insurance Buzz, Courtney Weaver breaks down how insurance agents can use ChatGPT and AI tools to generate engaging, problem-solving social media content that turns followers into customers.You'll learn three proven ChatGPT prompts that reverse-engineer your ideal customer's biggest insurance concerns—so when they think of insurance, they think of YOU. Whether you're a captive agent, independent broker, or sales producer, this episode will help you stop selling and start attracting. If you're ready to work smarter (not harder) with social media, this episode is for you.[00:01:00] Why ChatGPT is the MVP of marketing for insurance agents[00:02:00] How to define your ideal customer before posting[00:03:00] Where should you post? Facebook vs. Instagram vs. Snapchat[00:04:00] The #1 goal of social media: Start conversations, not just sell[00:05:00] The power of positioning yourself as “the expert”[00:06:00] The top 3 ChatGPT prompts to generate insurance leads[00:07:00] How to customize AI-generated content for your brand[00:08:00] Final thoughts: Be a creator, not just a consumer on social mediaRESOURCES + LINKSWatch Make More Sales by Identifying Your Ideal Customer HEREWatch the full episode on YouTube: HEREState Farm Agents – Scale Like a CEO!Join CEO Pro, a 6-week virtual LIVE class with top agents sharing proven strategies to grow, build high-performing teams, and maximize results.

Want to make social media content faster? *Step into my office*. In this episode, I shares my hard-earned strategies for streamlining content creation. Drawing from my early days juggling multiple accounts and last-minute deadlines, I reveal how I created time-saving processes by batching steps rather than individual posts.Learn how to generate dozens (even hundreds) of content ideas in one session, eliminate task switching, and leverage proven tools—like Canva templates, hashtag automation, and caption formulas—so you can produce consistent, high-volume content without the stress.Batch Your Process: Focus on batching each step (ideation, filming, editing, copywriting, hashtagging) instead of creating one post at a time.Idea Jenerator: Use a brainstorming session to create a large pool of content ideas, so you're never scrambling for inspiration.Quickie Content Types: Embrace simple, off-the-cuff posts that require minimal setup but still engage your audience.Quantity Matters: Posting more frequently multiplies your reach and gives you more chances to connect with your ideal audience.Systems & Shortcuts: Utilize ready-to-use Canva templates, reusable caption formulas, and automated hashtag tools to speed up your workflow.Ready to work smarter, not harder? Check out the free training at www.magicmarketingmachine.com and discover how Magic Marketing Machine helps service-based entrepreneurs to create content faster, manage your Instagram in just 15 minutes a day, and attract more clients. ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new

Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more.In this episode of DTC Pod, Caleb breaks down how founders can create better content, build and scale a content engine, and strike the right balance between organic and paid content. He unpacks everything from finding your USP and mapping out content pillars to establishing a sprint-based production process. Caleb also shares how he helped scale Nectar Hard Seltzer from $2M to $5M in revenue using only organic content.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founder-Led Content Strategies2. Building a Content Engine: Key Roles and Process3. Systems for Creating and Managing Content4. Agile Workflow for Content Creation5. Social Media Content Types and Pillars6. Optimizing Content for Conversions7. Balancing Paid and Organic Marketing8. Balancing Virality and Conversion GoalsTimestamps00:00 Caleb's background and getting into content creation 05:22 How Shadow Light Studios works with brands 07:35 The power of founder-led content and storytelling 12:44 Who should create founder-led content 15:02 Key pillars for effective founder-led brand content18:55 Balancing content creation as a founder with limited time22:16 How to structure content teams and roles28:40 Paid ads vs. organic content—how they work together31:39 Building a content strategy and implementing a system36:18 Managing content sprints and pipeline43:01 Content that performs vs. content that converts49:01 Lead capture and conversion optimization techniques53:09 Wrap up and where to follow Caleb AlvarezShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Caleb Alvarez - Founder of Shadow Light StudiosBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

What if mentorship could help you grow your career, and your fundraising bottom line?  This week, I'm joined by the amazing Ken Miller, CFRE—a powerhouse in the nonprofit world and a true advocate for professional growth. Ken is the president of Denali FSP Fundraising & Grant Consultants, a fundraising consultancy he founded in 2014 after a long and successful career in development. He's also deeply involved in leadership roles with the Association of Fundraising Professionals (AFP) and other organizations working to advance equity and excellence in philanthropy.In our conversation, Ken shares his wisdom on mentoring, coaching, and workplace sponsorship—three powerful tools for helping fundraising professionals thrive. We explore what makes these relationships so valuable, how to find the right mentors and sponsors, and why they're game-changers for anyone looking to grow in their career. Ken also opens up about his personal journey, lessons learned, and his passion for mentoring the next generation of nonprofit leaders.If you're in the nonprofit sector—or considering it—this episode is packed with practical advice and inspiration to help you take your career to the next level.Connect with Ken on LinkedIn. What You'll Learn in This Episode:The difference between mentoring, coaching, and sponsorship—and why all three matter.How to find mentors and sponsors who align with your goals and values.Why workplace sponsors can open doors that mentorship alone might not.Ken's personal insights on supporting diversity, equity, and inclusion through mentorship.Practical tips for mentoring others and building meaningful professional relationships.

From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufacturing challenges.For more on Sugardoh and show notes click here. 

Struggling to create social media content that truly connects?In this moment, Leila Hormozi, CEO of Acquisition.com, shares her top strategies for building highly engaging content that aligns with your brand's values and keeps your audience coming back for more.Press play to discover: why Leila doesn't follow many people on Instagram, the biggest mistakes she sees in content creation, the simple framework that can elevate your content game, and why building a brand matters more than chasing views.Listen to the full episode: Apple - https://podcasts.apple.com/us/podcast/539-leila-hormozi-from-being-arrested-six-times-to/id1196106699?i=1000634726877 Spotify - https://open.spotify.com/episode/1wVhXXmVCElEDEF3kxMxrX?si=7725633f565a4c36 Hey, do you follow the show? It's the simplest, easiest way to show your support and for us to keep getting more epic humans on the show for you. If you feel called, please hit the follow button and leave a review. I would be so grateful.Get full show notes and links to all resources here: www.melissaambrosini.com/539 Want mentoring from Melissa? Join SheLaunch: www.shelaunch.com Hosted on Acast. See acast.com/privacy for more information.