Podcasts about social media content

What if the next generation of donors wants to give, but they want giving to feel tangible, convenient, and digital at the same time?As donor expectations continue to evolve, nonprofits have an opportunity to rethink how they engage younger supporters. While online fundraising has made monetary giving easier than ever, physical-item donations and in-kind giving can still be surprisingly difficult to organize, manage, and scale.On this episode of Nonprofit Nation, Julia Campbell sits down with Logan Vaughan, co-founder and CEO of GiftDrive.org, to talk about the changing landscape of donor engagement and what nonprofits need to understand about the way Gen Z and younger millennials want to give.Logan shares the story behind GiftDrive, a platform designed specifically to help nonprofits create online wishlists and donation drives for physical goods. Since launching, GiftDrive has supported more than 55 nonprofit organizations and facilitated more than 5,500 item donations valued at over $60,000. Together, Julia and Logan explore why physical giving resonates with younger donors, where traditional tools like online wishlists fall short, and how technology can make in-kind giving more accessible and effective.In this episode, you'll learn: Why younger donors are increasingly drawn to giving physical items instead of cash How Gen Z and millennials are changing expectations around philanthropy and nonprofit engagement  Why tangible giving can feel more accessible and meaningful to younger supporters  What younger donors expect when it comes to convenience, transparency, and technology The challenges nonprofits face when managing physical-item donation drives  Why consumer tools like Amazon Wish Lists aren't always the best solution for nonprofit organizations  How purpose-built technology can make in-kind giving easier to manage and scale  The importance of CRM integrations, automated tax receipts, reporting, analytics, and customization  What Logan has learned by building GiftDrive alongside the nonprofits it serves How nonprofit leaders can prepare for the next generation of donors About Logan VaughanLogan Vaughan is a senior at the University of Vermont and the co-founder and CEO of GiftDrive.org, a platform that helps nonprofits create wishlists and donation drives to collect physical items from their communities.Since launching, GiftDrive has supported more than 55 nonprofit organizations across the country, facilitating more than 5,500 item donations valued at over $60,000. Logan is passionate about building the nonprofit technology and infrastructure of the future and believes organizations need tools designed around the ways modern donors want to give. Resources Mentioned

What should we expect from philanthropy in a time of growing conversations about wealth inequality, tax justice, and economic fairness?In this episode of Nonprofit Nation, Julia Campbell sits down with Hala Hanna, Executive Director of MIT Solve, to explore how the expectations surrounding philanthropy are changing, and what this means for donors, foundations, corporations, nonprofits, and social innovators.Today, philanthropy is increasingly being evaluated on more than how much money is given. Donors and institutions are facing greater expectations around impact, accountability, trust, and meaningful community outcomes. Julia and Hala unpack the growing public conversation around concentrated wealth and tax justice and how it is influencing the way philanthropy is viewed.They also explore the difference between philanthropy that generates visibility and philanthropy that creates lasting social infrastructure. Hala shares insights from her work supporting social innovators around the world and discusses why local credibility, community partnership, and collaboration across sectors are essential for creating sustainable change.In this episode, you'll learn:Why tax justice is becoming a central part of the conversation around philanthropyHow expectations of donors, foundations, and corporations are evolvingThe difference between visibility-driven and impact-driven philanthropyWhy trust, accountability, and measurable outcomes matter more than everHow companies are rethinking their philanthropic strategies amid growing scrutinyWhy local credibility and meaningful community partnerships are critical to lasting impactHow cross-sector collaboration can help address complex social challengesWhat the future of philanthropy could look like in an era of increasing public accountabilityAbout Hala HannaHala Hanna is the Executive Director of MIT Solve, where she works with social innovators and leaders around the world. Her work offers a unique perspective on how collaboration, innovation, and community-driven approaches can help create sustainable solutions to complex social challenges.In this conversation, Hala shares thoughtful insights on the changing expectations of philanthropy and why creating meaningful impact requires more than simply giving. She explores what it looks like to build trust, demonstrate accountability, and work alongside communities to create lasting change.Don't forget!If you enjoyed this episode of Nonprofit Nation, subscribe to the podcast, leave a review, and share this conversation with a nonprofit leader, fundraiser, or board member who is committed to building a stronger and more sustainable organization.Let's keep the conversation going!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

What does it really take to grow a nonprofit without exhausting your team, overwhelming your board, or burning yourself out along the way?On this week's episode of Nonprofit Nation, Julia Campbell sits down with nonprofit consultant, fundraising strategist, and leadership expert Sarah Andrews for a conversation about sustainable growth, strong leadership, and building the capacity nonprofits need to thrive.With more than 20 years of experience in nonprofit management and fundraising, Sarah has helped organizations navigate strategic growth, fundraising campaigns, organizational capacity building, major gifts, grants, sponsorships, and donor engagement. Together, Julia and Sarah explore what separates nonprofits that continue to grow from those that feel stuck, and why building the right foundation before pursuing bigger fundraising goals is so important. They also dig into some of the fundraising and leadership misconceptions that can hold organizations back, how to know when an organization is truly ready for a major campaign, and practical ways to help nonprofit boards become more confident ambassadors and fundraisers. And in a conversation that goes beyond traditional nonprofit strategy, Sarah shares how her work as a yoga instructor has shaped her approach to leadership, resilience, mindfulness, and balance, lessons that can be especially valuable for nonprofit professionals navigating today's pressures. About Sarah AndrewsSarah Andrews is a nonprofit consultant, fundraising strategist, and leadership expert with more than 20 years of experience in nonprofit management and fundraising. As the Founder & Lead Consultant, she works with organizations on strategic growth planning, organizational capacity building, annual and capital campaigns, engagement and stewardship programs, sponsorships and promotions, grant writing, and major giving programs. Sarah is passionate about those “aha moments” when things click and turn into action. A native of Manchester, New Hampshire, she enjoys strong coffee, 90s throwbacks, and spending time outdoors with her family and friends. She is a proud mom of two daughters and is married to her husband, Justin. Sarah is also a yoga instructor at Humble Warrior Power Yoga. Learn more about Sarah and her work at sarahjandrews.com. In this episode, we discuss:✔ What sustainable nonprofit growth really looks like ✔ Common leadership mistakes that can limit organizational impact ✔ How to build organizational capacity before pursuing major growth or fundraising initiatives ✔ Fundraising misconceptions that may be holding nonprofits back ✔ How to determine whether your organization is ready for a capital campaign ✔ Warning signs that it may be time to pause before launching a major campaign ✔ Strategies for engaging boards in fundraising and philanthropy ✔ How nonprofits can balance annual giving, major gifts, grants, events, and corporate partnerships ✔ Emerging fundraising trends and where nonprofit leaders should focus their attention ✔ What nonprofit leaders can learn from yoga about resilience, mindfulness, and balance ✔ Practical ways to pursue ambitious goals without burning out your team—or yourself Don't forget!If you enjoyed this episode of Nonprofit Nation, subscribe to the podcast, leave a review, and share this conversation with a nonprofit leader, fundraiser, or board member who could use a little inspiration around sustainable growth and leadership.Because growing your nonprofit shouldn't mean burning out the people who make the mission possible.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Storytelling is one of the most powerful ways nonprofits can connect with supporters, but too often, organizations struggle to tell stories that truly resonate.In this episode of Nonprofit Nation, Julia Campbell sits down with Nicholas Bruneau, communications consultant and author of Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact. Drawing from his experience working with organizations such as the United Nations, the World Bank, the European Union, and nonprofits around the world, Nicholas shares practical strategies for creating authentic, ethical, and impactful stories that move people to care—and take action. Together, Julia and Nicholas explore why storytelling should be a year-round practice rather than a last-minute campaign tactic, how nonprofits can uncover compelling stories hiding in plain sight, and why focusing on people, progress, and purpose creates stronger connections than simply sharing information.Whether you're a communications professional, fundraiser, executive director, or marketer, this episode is packed with actionable ideas you can start implementing immediately to strengthen your organization's storytelling strategy. In this episode, you'll learn: Why storytelling is essential for building trust and inspiring action.  Common storytelling mistakes nonprofits make—and how to avoid them.  Where to find meaningful stories within your organization and community.  How to create a simple storytelling system instead of scrambling before every campaign.  Best practices for ethical storytelling that preserves dignity and centers the people behind the story.  The Challenge → Solution → Impact framework for crafting memorable narratives.  How to transform awareness into engagement, advocacy, and donations.  Storytelling formats that are performing well today, including short-form video and behind-the-scenes content.  Practical habits every nonprofit communicator can adopt to become a stronger storyteller. Resources MentionedEngage With Impact: Five Steps to Transform Your Digital Communications for Social Impact Storytelling Course: engagewithimpact.com/storytelling About Nicholas BruneauNicholas Bruneau is a communications consultant, trainer, and author of Engage With Impact: Five Steps to Transform Your Digital Communications for Social Impact. He helps nonprofits and mission-driven organizations strengthen their digital communications through ethical, audience-centered storytelling that inspires action.Throughout his career, Nicholas has partnered with organizations including the United Nations, the World Bank, the European Union, and numerous nonprofits and advocacy organizations around the world. His work focuses on helping organizations communicate their mission more effectively, build stronger relationships with supporters, and create lasting impact through strategic storytelling. Connect with Nicholas BruneauIf you enjoyed this conversation and want to learn more about Nicholas's work, you can connect with him and explore his storytelling resources below:

What separates creators who consistently grow from those who struggle to get views? In this episode of the STR Pros Podcast, host Ryan Shapiro sits down with content creator and social media strategist Rajan Chida to break down the strategies behind creating content that captures attention, builds trust, and drives business growth. Rajan shares the exact frameworks he's used to grow on social media, including how to find your niche, craft hooks that stop the scroll, document your journey, and turn everyday business moments into engaging content. He also explains why quality beats quantity, how to test different hooks using Trial Reels, and the mindset required to build a long-term personal brand. Whether you're an Airbnb host, short-term rental operator, entrepreneur, real estate investor, or anyone looking to grow a business online, this episode is packed with actionable advice you can apply immediately. In this episode, you'll learn: How to choose a niche without limiting your future growth The anatomy of a high-performing social media hook Why documenting your journey is more effective than trying to go viral How to test content ideas before publishing The importance of storytelling and audience retention How to create engaging videos using only your smartphone Why quality consistently outperforms quantity How to build a recognizable personal brand through consistent messaging Common mistakes creators make—and how to avoid them If you're looking to grow your audience, attract more customers, and build a brand through content, this conversation with Rajan Chida is a master class you won't want to miss. Follow the STR Pros Podcast for more conversations with the entrepreneurs, operators, and industry leaders shaping the future of short-term rentals and modern business.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's darum wie man es eigentlich schafft, Kunden über den reinen Kauf hinaus an sich zu binden? Das geht mit offenen und geschlossenen Kundenclubs über Multipartnerprogramme wie Payback oder Miles & More bis hin zu Value Added Services und Open Innovation. Und außerdem schauen wir uns an, warum die Reifephase der Kundenbeziehung gar nicht so sicher ist, wie es im ersten Moment aussieht, und warum Wachstum in dieser Phase nicht mehr der Entscheidende Punkt ist. ____________________________________________⁠Marketing-News der Woche:⁠⁠⁠Schlechte KI-Kreation schadet Marken42 % bewerten eine Marke negativer, wenn deren KI-Werbung billig, unnatürlich oder irritierend wirkt. Gleichzeitig reagieren 40 % positiv auf professionell umgesetzte KI-Werbung. Menschen lehnen KI nicht grundsätzlich ab, entscheidend sind aber Qualität und Kontext. Obwohl 56 % KI-Inhalte nicht immer sicher erkennen, kann eine schlechte Umsetzung Vertrauen kosten. KI spart zwar Zeit, ersetzt aber keine Qualitätskontrolle.Penny macht Influencer-Marketing zum LadenkonzeptIn Frankfurt eröffnet dauerhaft eine „Leylaland“-Filiale rund um Reality-Star Leyla Heiter. Der Markt bleibt ein regulärer Penny mit rund 3.500 Artikeln und den gleichen Preisen wie andere Filialen. Goldene Palmen, Kronleuchter, Gemälde und eine lebensgroße Statue sollen gezielt Fotos, Social-Media-Content und Medienaufmerksamkeit auslösen. Penny misst den Erfolg nicht nur an Reichweite und Markenwirkung: Der Markt soll sich durch seinen eigenen Umsatz wirtschaftlich tragen. Aus einer Kooperation wird ein Markenerlebnis, das Social Media, PR und Point of Sale verbindet.Nano-Influencer gewinnen an BedeutungUS-Marken arbeiten verstärkt mit Menschen, die teils nur 500 Follower haben. Unternehmen wie Target, American Eagle und Little Spoon bauen Programme auf, in denen kleinere Creator für Produktvideos, Einkaufserlebnisse oder andere Markeninhalte belohnt werden. Algorithmen zeigen Nutzer zunehmend Inhalte von Accounts, denen sie gar nicht folgen. Ein kleiner Account kann deshalb große Reichweite erzielen, wenn der Content relevant ist. Für 2026 sollen bereits rund 45 % der US-Ausgaben für Influencer Marketing an Creator mit weniger als 20.000 Followern gehen. Auch im DACH-Raum können viele echte Markenfans damit wertvoller sein als wenige Stars.Vertikale Videos werden zum StandardTikTok, Reels und YouTube Shorts haben vertikale Videos etabliert. Ende 2025 erreichten YouTube Shorts laut dem Unternehmen bereits 200 Milliarden Aufrufe pro Tag. Auch Spotify, Disney+, Netflix, Prime Video und weitere Streamingangebote experimentieren inzwischen mit vertikalen Feeds oder kurzen Clips. Dahinter stehen vor allem 2 Ziele: mehr Nutzungszeit und mehr Werbefläche in endlos scrollbaren Feeds. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

What if the future of fundraising isn't about finding the perfect answer—but about creating space to ask better questions?In this episode of Nonprofit Nation, Julia Campbell sits down with longtime nonprofit leader and innovator Tim Sarrantonio, founder of the Generosity Spectrum, to explore a new approach to professional development, generosity, and community learning. Together, they discuss why nonprofits need more opportunities to practice difficult decisions, build trust, and learn collaboratively rather than simply consuming more information. Tim shares the inspiration behind the Generosity Spectrum and its flagship experience, the Generosity Roundtable an interactive, scenario-based learning environment where nonprofit professionals navigate real-world challenges through storytelling, role-play, and peer discussion. Instead of focusing on finding a single "right" answer, participants develop the judgment, empathy, and confidence needed to lead in an increasingly complex nonprofit landscape. Julia and Tim also explore how AI, social media, and rapid technological change are reshaping the nonprofit sector, why trust is becoming one of the organization's most valuable assets, and what joyful, community-centered learning can look like for today's nonprofit leaders. Whether you're a fundraiser, nonprofit marketer, executive director, or simply passionate about building stronger communities, this conversation offers a refreshing perspective on practicing generosity in uncertain times. In this episode, you'll learn: Why Tim founded the Generosity Spectrum and the challenges it aims to solve.  How the Generosity Roundtable uses storytelling, role-play, and collaborative learning to strengthen nonprofit leadership.  Why traditional professional development often falls short—and what can work better.  The connection between generosity, trust, and thriving communities.  Lessons nonprofits can borrow from industries like medicine and aviation, where professionals practice difficult decisions before facing them in real life.  How AI, social media, and emerging technology are changing the way nonprofits engage supporters.  Why creating safe spaces to experiment, reflect, and learn together is critical for the future of the sector.  What attendees can expect from the Generosity Roundtable at this year's Nonprofit Social Media Summit.About Tim SarrantonioTim Sarrantonio is the founder of Generosity Spectrum, an initiative dedicated to helping nonprofit professionals learn, connect, and grow through collaborative experiences. A longtime leader in the fundraising and nonprofit technology space, Tim has spent his career exploring the intersection of generosity, storytelling, and innovation.Through projects like the Generosity Roundtable, he is creating new ways for nonprofit practitioners to build judgment, empathy, and stronger relationships by practicing real-world scenarios in a collaborative environment. His work encourages nonprofit leaders to embrace curiosity, strengthen trust, and navigate an ever-evolving sector with confidence and community. Connect with TimLearn more about the Generosity Spectrum and explore the upcoming Generosity Roundtable experience:https://www.generosityspectrum.org/passwordTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Nonprofits are doing incredible work, but if your messaging isn't clear, your impact can easily get lost.In this episode of Nonprofit Nation, Julia sits down with Ian Stewart, Founder and CEO of Whole Brand Agency and a StoryBrand Certified Guide, to discuss why clear messaging is one of the most powerful fundraising tools nonprofits can have.Ian explains how confusing language can unintentionally create barriers for donors and supporters, making it harder for them to understand your mission and take action. Drawing from the StoryBrand framework, he shares practical strategies to simplify your messaging, position your donors as the heroes of your story, and create communications that inspire generosity without oversimplifying your mission.Whether you're planning your next fundraising campaign, refreshing your website, or simply trying to communicate your impact more effectively, this episode offers actionable advice to help your nonprofit connect with the right audience and increase donor engagement. In this episode, you'll learn: Why confusing messaging hurts donor engagement and fundraising.  The fundamentals of the StoryBrand framework for nonprofits.  How to simplify complex missions without losing authenticity.  Tips for creating fundraising campaigns with clear, compelling messaging.  How storytelling strengthens donor relationships.  Practical exercises to help clarify your nonprofit's message today.  Why positioning your donor as the hero leads to stronger engagement.  How to evaluate whether your current messaging is actually working. About Ian StewartIan Stewart is the Founder and CEO of Whole Brand Agency, a StoryBrand Certified Guide, and host of the Whole Brand Podcast. He helps organizations clarify their messaging, build trust, and create marketing that keeps their brands top of mind.Throughout his career, Ian has worked with organizations including the PGA Tour, the University of Colorado, and nonprofits such as America's Kids Belong, Colorado Youth Outdoors, and the Denver Institute of Work and Faith. His passion lies in helping mission-driven organizations communicate with clarity, build meaningful relationships, and grow with intention. Connect with Ian StewartWebsite: https://wholebrand.agency/StoryBrand for Nonprofits: https://wholebrand.agency/sbnonprofit/LinkedIn: https://linkedin.com/in/ianstewart12Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Today's guest is James Flynn, Co-Founder and CEO at coso.ai. Social media has become a cornerstone for businesses aiming to enhance their reach and engagement with target audiences. However, navigating the ever-changing landscape of social media marketing can be a cumbersome task for many businesses. Enter Coso AI, an innovative Irish startup that aims to transform how small businesses approach social media automation through the power of artificial intelligence.Topics include:0:00 His journey as an AI founder pivoting from failed models to LLM-powered success4:20 Tailoring social media content using business data and brand insights at Coso.ai5:05 How Coso.ai combines AI, content strategy, data and design into one platform9:40 Automating onboarding by analysing existing business data and content11:25 Driving measurable growth while building AI and partnership moats15:55 Combining multiple AI models to create flexible content workflows18:32 Preparing for funding with partnerships, growth and market pull

Fundraising doesn't have to feel like a constant race.In this episode of Nonprofit Nation, Julia Campbell sits down with Chad Barger, fundraising strategist, speaker, and founder of Productive Fundraising, to explore why slowing down may actually be the key to raising more money and building stronger donor relationships.Inspired by the principles of Slow Productivity, Chad introduces the concept of Slow Fundraising, a more intentional, sustainable approach that helps nonprofit organizations focus on what truly moves the needle instead of getting caught in an endless cycle of more campaigns, more events, and more asks.Together, Julia and Chad discuss how nonprofit leaders can reduce burnout, prioritize meaningful donor stewardship, and create fundraising cultures that value quality over quantity. They also explore how technology and AI can support fundraising efforts without replacing the human connection that donors value most.Whether you're a development professional, executive director, or nonprofit leader looking to create healthier fundraising practices, this conversation offers practical strategies for building a more sustainable path to long-term success. In This Episode, You'll Learn: Why doing more isn't always the best fundraising strategy.  What "Slow Fundraising" really means and why it matters.  How to identify the fundraising activities that have the greatest impact.  The connection between fundraiser burnout and organizational culture.  Why quality donor relationships outperform constant activity.  How nonprofit leaders can build healthier, more sustainable fundraising teams.  The role AI and technology should play in supporting—not replacing—human relationships.  Practical ways to simplify fundraising while improving long-term results. About Chad BargerChad Barger is the Chief Strategist and Owner of Productive Fundraising, where he helps nonprofit professionals fundraise more efficiently and effectively through practical, research-based strategies. An internationally recognized speaker and trainer, Chad specializes in helping small and mid-sized nonprofits improve fundraising performance while creating healthier, more sustainable development programs.He teaches fundraising at Messiah University and is one of only a select group of fundraising professionals worldwide to hold the prestigious Advanced Certified Fund Raising Executive (ACFRE) credential. Through coaching, consulting, and speaking, Chad equips nonprofit leaders with actionable strategies to strengthen donor relationships, improve productivity, and reduce burnout. Resources & Connect with Chad

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-real-deal-with-courtney-harden--3678816/support.

These solo episodes are intended to be shorter – with a thought, a question, something practical to try.I talk so much about discovering our voice in another language, but I also started reflecting on the way I communicate in my first language – in writing and on the podcast. Finding what feels natural and conveys the right message is a journey too, especially if you have previously worked somewhere else where it was necessary to write in a different way.Of course I focus more on working in our additional languages because that's what my clients are doing with English. But at the same time, it's good to reflect on the ways in which we communicate in our first language too. There's so much talk about optimising and improving, that sometimes all the individuality is gone from a message – and that's really sad.I don't believe we should just write as we speak. Sometimes that's really hard to read, especially if your going in three different directions at the same time and it becomes hard to follow.But I do believe that people are looking for human connection over perfection – whatever that is – in our first or any additional language. And in my case at least, for a while, I was living with professional restrictions that don't apply now!And of course, if you are looking for support with being more visible in English, let me know using the contact form and we can arrange a time to discuss it. I have a number of group and individual programmes in which I accompany people on this visibility journey. Also check my home page – if you'd like more details about the individual programmes.

People challenges are inevitable in every nonprofit, but too often, leaders find themselves navigating employee conflict, performance issues, and difficult conversations without the tools or training to do so effectively.In this episode of Nonprofit Nation, Julia Campbell sits down with Bernadette Jones, CEO and Co-Founder of Visionova HR Consulting, to explore how nonprofit leaders can proactively address workplace issues before they become organizational crises.With more than 20 years of experience helping nonprofits and mission-driven organizations strengthen their workplace culture, Bernadette shares practical strategies for building healthy teams, fostering accountability, and creating a people-first culture that supports both employees and the organization's mission.Together, Julia and Bernadette discuss why culture and compliance go hand in hand, how to navigate challenging employee situations with confidence, and what nonprofit leaders can do, even without an internal HR department—to create a thriving workplace. In This Episode, You'll Learn: Why people management is one of the biggest leadership challenges nonprofit executives face.  How to use Bernadette's People Problem Triage™ Framework to identify and address employee issues before they escalate.  The hidden cost of avoiding difficult conversations or tolerating problematic behavior.  Why culture and compliance should work together—not separately—to build a healthier organization.  Essential HR practices every nonprofit should implement, even without a dedicated HR professional.  Practical ways to prevent burnout, improve employee retention, and create a people-centered workplace. About Bernadette JonesBernadette Jones is the CEO and Co-Founder of Visionova HR Consulting and a culture-first HR strategist, speaker, and SHRM-SCP certified leader with more than 20 years of experience helping nonprofits, small businesses, and mission-driven organizations navigate workplace culture, employee relations, compliance, and leadership communication.She specializes in helping organizations build stronger workplace cultures, confidently navigate employee challenges, and develop practical people-management strategies that support both organizational success and mission impact. Through her work, Bernadette empowers nonprofit leaders to address difficult conversations, improve team performance, and create workplaces where people can thrive. Resources & Connect with Bernadette

What if your nonprofit's next biggest advocates aren't celebrities, but the creators your audience already trusts every day?In this week's episode of Nonprofit Nation, Julia sits down with Ashwath Narayanan, Founder and CEO of Social Currant, to explore how nonprofits can harness the power of creators and influencer partnerships to expand their reach, build authentic communities, and inspire meaningful action.As audiences increasingly turn to social media creators for news, education, and recommendations, nonprofits have an incredible opportunity to rethink how they communicate their mission. Ashwath shares why creator partnerships are about much more than marketing, they're about trust, storytelling, and building genuine connections that move people to care and act.Together, they discuss: Why creators are becoming one of the most trusted voices onlineThe biggest misconceptions nonprofits have about influencer marketingHow to find creators whose values align with your missionWhy authenticity matters more than polished, branded contentBest practices for creator briefs, partnerships, and compensationThe future of social media, algorithms, and nonprofit communicationsPractical first steps for organizations just beginning their creator marketing journeyAshwath also shares insights into emerging trends shaping the nonprofit sector, including how organizations can stay relevant in an increasingly fast-moving digital landscape while building lasting relationships with supporters through authentic storytelling.If your nonprofit has ever wondered whether creator partnerships are worth exploring, this conversation offers practical strategies and a fresh perspective on reaching new audiences where they already are.

What makes someone truly believe in your nonprofit's mission enough to give, advocate, and stay connected for the long haul?In this week's episode of Nonprofit Nation, Julia sits down with Loree Lipstein, Founder and CEO of Thread Strategies, to unpack one of the most important — and often overlooked — fundraising tools nonprofits need: a compelling case for support.With more than two decades of experience in nonprofit fundraising and strategy, Loree shares practical insights on how organizations can move beyond generic messaging and clearly communicate their impact in ways that resonate with donors and supporters alike.Together, they discuss: ✨ What a strong case for support actually looks like ✨ Common messaging mistakes nonprofits make ✨ How to communicate transformation instead of just programs ✨ Fundraising trends nonprofit leaders should pay attention to ✨ Why authentic donor relationships still matter more than ever ✨ How smaller nonprofits can stand out in a crowded funding landscapeLoree also shares thoughtful encouragement for nonprofit leaders navigating donor fatigue, increased demand, and the pressure to constantly do more with less. This episode is packed with practical wisdom, reassurance, and actionable ideas for organizations looking to strengthen their fundraising and messaging strategy.

What if the reason most nonprofit strategic plans fail isn't the strategy itself, but the process behind it?In this week's episode of Nonprofit Nation, Julia sits down with nonprofit consultant, educator, and author Renee Rubin Ross to explore what it truly means to create an inclusive strategic planning process. Drawing from her new book, Inclusive Strategic Planning for Nonprofits, Renee shares why traditional top-down planning often falls short and how organizations can create plans that people actually believe in, support, and implement.Together, they discuss: ✨ Why inclusive planning leads to stronger alignment and better outcomes ✨ The dangers of performative inclusion in nonprofit leadership ✨ How to authentically engage staff, boards, and stakeholders ✨ The difference between strategy that sits on a shelf vs. strategy that drives action ✨ Practical ways small nonprofits can embrace inclusive planning approachesWhether your organization is preparing for a new strategic plan or struggling to implement an existing one, this episode offers thoughtful guidance for building a process that energizes teams instead of exhausting them.

Jeremy Bradley -- who has a life -- talks about recently learning of the politics and drama amongst social media content creators. Because of those platforms, everyone thinks they should be broadcasting anything and everything -- all the time. But lacking originality is a problem in those creator circles. And when they start making content taking shots at the others' content, it gets catty, petty and hilariously (and sadly) entertaining, said JB. He goes on another rant about the delusions of an "influencer" lifestyle and why most people should stick to having a job and working for someone else.

Learn how to use Claude to automate your entire social media content plan in just minutes. This episode walks through ways to quickly organize content ideas, map out posts, streamline your workflow, and create a more consistent online presence without spending hours planning every detail.Business Audit: https://forms.gle/dWKUCJcaJMFP5jHe8Join The Vault & get instant access to 125+ courses, monthly LIVE Q&A sessions, monthly accountability calls, thousands of Canva Templates, new courses added throughout the year, and so much more! https://bit.ly/TheOfficialVaultGrab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram:www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: https://www.facebook.com/groups/goaldiggingbossbabesLeave a review here: Write a review for The Goal Digger Girl PodcastSubscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.

What happens when nonprofits stop centering funders and start centering relationships?In this week's episode of Nonprofit Nation, Julia sits down with Jacob Adams, founder of Inner Spark Learning Lab, to unpack what he calls the “Disconnection Crisis” — a pattern showing up across education, philanthropy, and social impact work. Drawing from years of experience working with more than 40,000 Black and Brown young people in South Central and East Los Angeles, Jacob shares why so many traditional reform models fail to create lasting change and what becomes possible when organizations build systems rooted in trust, listening, and authentic community partnership.Together, they explore: ✨ Why transactional fundraising weakens long-term impact ✨ How disconnection shapes philanthropy and funding decisions ✨ What authentic community partnership really looks like ✨ Why relationship-centered leadership matters more than ever ✨ How nonprofits can stay mission-aligned while navigating funding pressuresThis thoughtful and inspiring conversation challenges conventional nonprofit narratives and offers a refreshing framework for leaders who want to deepen trust, strengthen impact, and rethink how meaningful change actually happens.

 | If we're talking about your private social media, you can do whatever you want! But when you're the face of your business, there's more strategy involved and you have to make decisions based on your audience. In this episode, I'm looking at 3 topics: 1.  When does it make sense to post content in an additional language?2.  7 reasons why we sometimes get in our way with this – and what we can do instead3.  3 reasons why speaking to potential clients in your additional language(s) can help with visibility and credibility. The point of this episode is to be practical. To examine what is working/what could work for us in the future, some of the reasons why there's a gap between what we want to do and what we actually do, and an encouragement to move forward if this is a direction in which you want to go.  It's not something that I find easy, so I also explain my plans and give myself some accountabaility by talking about them on the podcast.  And of course, if you are looking for support with being more visible in English, let me know using the contact form on the show notes page and we can arrange a time to discuss it. I have a number of group and individual programmes in which I accompany people on this visibility journey. Also check my website  if you'd like more details about the individual programmes.Show notes: https://englishwithkirsty.com/podcast/episode315/Home page: https://www.englishwithkirsty.com LinkedIn: https://www.linkedin.com/in/kirsty-danielle-wolf-a8478235/

This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Get a free audit of your gym's Instagram with our custom GPT tool: GymIG.comIf you're a gym owner who wants to post more content but doesn't know where to start, this episode is for you. Many gym owners have the misconception that they simply need to post more. But getting the right mix of content actually matters more than how often you post.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin breaks down the three types of content every gym owner needs to be posting on Instagram.He shares real examples from gyms who are doing this well and walks through exactly how to replicate their posts. You'll learn how to use your gym's Instagram page to make people like you, trust you and move closer to doing business with you.  Tune in and walk away with a simple three-post-a-week plan you can start this week.LinksAI Gym Instagram AuditGym Owners UnitedBook a Call0:00 - Intro0:55 - Why variety beats volume on social media1:07 - Posts that get people to buy from you2:43 - Social proof that actually works7:30 - Building connection through Instagram10:10 - Becoming a trusted voice11:31 - Your exact weekly posting plan

Social media has a content problem. Some posts incite violence or hatred; others spread misinformation or promote self-harm. The instinctive response is removal, but is that always the right tool? A new paper argues that platforms should often demote rather than remove problematic content, reducing its visibility rather than taking it down entirely. Drawing on international human rights law, it sets out a framework for when demotion is justified, when removal goes too far, and what transparency obligations platforms owe their users. The argument has implications for everything from climate misinformation to eating disorder content to the regulation of use of social media by under 16s. Joining host Emily McTernan is Jeff Howard, Professor of Political Philosophy and Public Policy at the UCL Department of Political Science and the founding Director of the Digital Speech Lab. Mentioned in this episode: Remove or Reduce: Demoting Content Moderation and Human Rights by Jeff Howard and Beatriz Kira, published in Law and Philosophy. The Machine Stops: Should We All Quit Social Media? UCL Uncovering Politics S17E06 with Rob Simpson

Live from GiveCon 2026, this special roundtable episode brings together some of the nonprofit sector's most candid voices for a conversation about the advice, lessons, and realities that rarely make it into conference presentations.Some of the most valuable advice in this industry never makes it onto a conference slide. In this live discussion, we get into the conversations leaders usually save for hallways, coffee breaks, and happy hours, the mistakes nonprofits repeat, the tradeoffs leaders know exist but rarely say out loud, and the places where even experienced professionals genuinely disagree.

Healthcare access remains one of the greatest challenges facing communities around the world. But what does it take to build an organization capable of delivering life-saving medical supplies to hospitals and clinics in more than 135 countries while earning the trust of donors, volunteers, and partners along the way?In this episode, I sit down with Douglas Jackson, President and CEO of Project C.U.R.E., one of the world's largest distributors of donated medical supplies and equipment. Since 1987, Project C.U.R.E. has delivered critical healthcare resources across the globe, mobilizing thousands of volunteers and shipping hundreds of cargo containers annually to communities in need.We discuss what it takes to build donor confidence at scale, communicate complex global work in a way that inspires support, and lead an organization that balances heart, impact, and operational excellence. Douglas shares valuable insights on humanitarian logistics, volunteer engagement, measuring impact through technology, and the leadership lessons he's learned while guiding a globally recognized nonprofit.

In this video, Abby Ascencio, our Creative & Marketing Director, shares quick and practical Canva tips to help you create better social media content without spending hours designing. Whether you're creating Reels covers, Instagram posts, Stories, or marketing graphics, these Canva tips will help you save time, improve your content, and elevate your brand online.Business audit: https://forms.gle/dWKUCJcaJMFP5jHe8Join The Vault & get instant access to 125+ courses, monthly LIVE Q&A sessions, monthly accountability calls, thousands of Canva Templates, new courses added throughout the year, and so much more! https://bit.ly/TheOfficialVaultGrab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: https://www.facebook.com/groups/goaldiggingbossbabesLeave a review here: Write a review for The Goal Digger Girl PodcastSubscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.

Nonprofits are often told to scale their impact, but what happens when growth risks pulling organizations away from the communities they serve?In this episode, I sit down with Angelique Albert, CEO of Native Forward Scholars Fund, to discuss what it means to grow with intention, stay rooted in community, and lead through trust. Raised on the Flathead Indian Reservation and now leading the largest provider of direct scholarships to Native students in the United States, Angelique brings a powerful perspective on leadership, equity, and philanthropy. Native Forward has awarded more than $350 million in scholarships to over 22,000 students across 500 Tribes,  helping Native students pursue higher education while preserving culture, identity, and belonging.We explore how Angelique's upbringing shaped her leadership philosophy, why scholarships alone aren't enough to ensure student success, and what nonprofits truly need from funders to create lasting change. The conversation also dives into the impact of receiving a transformational $50 million unrestricted gift from MacKenzie Scott, and what trust-based philanthropy can unlock when organizations are given the flexibility to meet community needs.Angelique shares candid lessons on scaling impact without losing your roots, navigating a significant increase in demand, and ensuring that growth remains grounded in mission, culture, and community. This episode is a must-listen for nonprofit leaders, funders, and anyone interested in building organizations that lead with trust, equity, and long-term impact.

45 minutes, once a week. That's all you need to win on social media. In this episode of Masters of Home Service, host Adam Sylvester sits down with Hunter Patrick, founder of Dumpire Junk Removal, and Phil Risher, owner of Phlash Consulting, to show how home service businesses can use social media to attract real, paying customers. Download our free weekly social media plan for this episode: https://bit.ly/4nKziLe Show Notes: [00:27] Why home service pros struggle with social media [01:17] Do follower counts actually matter on social media? [03:12] How do social media algorithms work? [05:19] Are reels and short-form videos winning local leads? [06:20] How to post on social media effectively [07:46] How Hunter creates weekly content in under an hour [09:35] Business page vs personal brand: what works better? [12:12] Why views don't matter, customers do [13:15] Content ideas that market you as the local expert [13:55] How social media content trains AI and improves SEO [16:02] A simple social media system for busy contractors [18:26] The hook strategy that keeps people watching your videos [21:01] How do you target local customers on social media? [22:50] How to use organic content to create better ads [24:33] DIY social media tools every business needs [25:37] 3 easy videos home service pros can record today New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Chris ist Content Creator, Moderator, DJ und Trash-TV-Connoisseur. Wenn er nicht gerade auf der Reeperbahn in Hamburg auflegt, Filmpremieren in Berlin moderiert oder mit Claudia Obert Wein trinkt, dann macht er auf Social Media Content über Horrorfilme. Aber wovor fürchtet er sich persönlich? Was sind seine Ängste? Das klären wir in dieser Folge, wenn wir uns fragen: Wovor gruselt sich Chris eigentlich..?

Nonprofits are producing more digital content than ever - emails, social posts, website updates, advocacy campaigns -yet many practitioners still feel like their work doesn't add up to a cohesive strategy.In this episode, I speak with digital strategist Brad Caldana about how nonprofit organizations can move from executing scattered digital tactics to leading with a clear strategic plan.Brad shares insights from more than two decades of work at the intersection of technology, organizing, and social impact, including his role as Digital Training Director for the Obama 2012 Presidential Campaign. We explore how nonprofits can build digital strategies that align goals, audiences, infrastructure, and budget -especially as AI accelerates the pace of digital work.The conversation also explores practical ways nonprofits can integrate AI thoughtfully, avoid common pitfalls, and develop digital strategies that truly support their mission.

Jenny Li Fowler sits down with Erica Colaianne, Director of Content Strategy and Audience Development at the University of Michigan, and Kellen Manning, Director of Digital and Social Media Content at Penn State University, for an honest conversation about how social media in higher education has evolved over the last decade. From the early days of Twitter and live tweeting to today's algorithm-driven, entertainment-focused landscape, the trio reflects on what's changed, what hasn't, and what higher ed marketers need to rethink moving forward. This episode is packed with practical insights for enrollment marketers, higher education content marketing professionals, and social strategists navigating today's increasingly fragmented digital ecosystem. The conversation explores platform evolution, social listening, audience engagement, crisis communications, and the growing role of social media in institutional strategy. Guest Names: Kellen Manning, Director of Digital and Social Media Content  Erica Colaianne, Director of Social Media, University of Michigan Guest Socials:  Kellen: LinkedIn  Erica: LinkedIn Guest Bios:   Kellen: As director of digital and social media content, Kellen builds, executes and oversees the University's earned digital social strategy and content channels such as @penn_state, @psuresearch, @nittanylion, LinkedIn, Facebook, and Instagram. He uses digital storytelling to establish a meaningful connection between the University brand and its core audiences by highlighting research from across Penn State, serving as a sounding board and counselor for communicators across the Commonwealth, engaging with communities through social channels, and establishing strategies that are tied to key presidential priorities. Before joining Penn State, Kellen worked as the assistant director of communications for the Massachusetts Institute of Technology's admissions office. In this role, he built a deep bench of student creators who developed content ranging from emails/newsletters, webtoons, animated videos, vlogs, discord servers, print pieces, social media campaigns, Spotify playlists, and various other initiatives with a strong focus on amplifying the voices and talents of the MIT community. Over the course of his career, Kellen has worked in communications for admissions, athletics, alumni, student life, and undergraduate relations. Kellen holds a master's degree in journalism and mass communication, with a concentration on public relations from Point Park University. Erica: Erica Colaianne is the Director of Content Strategy and Audience Development at the University of Michigan where she spearheads the content strategy for the University of Michigan portfolio of digital platforms. Erica leads the university's social media team that creates dynamic and engaging content for audiences of more than 2.9 million. She fosters a collaborative environment that demonstrates the impact of the institution and tells the stories of Wolverines' experiences through authentic approaches. She previously worked in communications and marketing at Wayne State University and prior to joining the higher education community she led communications and marketing efforts for a range of organizations including healthcare, media companies and nonprofits. She has degrees from Wayne State University and Eastern Michigan University.   - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a world defined by uncertainty-funding cuts, global instability, and constant change-what if doubt isn't something to overcome, but something to lead with?In this episode, I sit down with Marc A. Pitman, founder of Concord Leadership Group and a leading voice in nonprofit leadership, fundraising, and executive coaching.With more than two decades of experience coaching CEOs and training over 25,000 leaders across the globe, Marc brings a deeply practical and refreshingly human approach to leadership. He is also the author of Ask Without Fear! and his latest book, The Surprising Gift of Doubt.At a time when nonprofit leaders are facing unprecedented challenges such as shrinking funding streams, rising demand for services, team burnout, and global instability, Marc offers a powerful reframe: doubt is not a liability. It's a leadership advantage.In this conversation, we explore how leaders can navigate ambiguity without losing clarity, make thoughtful decisions without perfect information, and foster trust even when the future feels uncertain. Marc shares practical frameworks, coaching insights, and real-world examples to help nonprofit professionals turn uncertainty into a source of strength rather than stress.Whether you're leading an organization, managing a team, or responsible for fundraising in a volatile environment, this episode will challenge how you think about confidence, control, and what it truly means to lead.

Want to put this episode into action straight away? Grab my free Repurposing Prompt Pack: 50+ ready-to-use AI prompts built specifically for salon owners: https://www.laurenlappin.com.au/sm-repurpose-optinIn this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose her own Social Media Content on her accounts - so this isn't theory, it's tried and true.Repurposing Top Performing Content. [05:50]Reusing Captions and Creating New Content. [11:47]Repurposing Static Posts into Reels. [13:46]Reversing the Repurposing Process. [16:42]Using Stories to Repurpose Content. [17:11]Using AI to Help with Repurposing. [21:48]How to Repurpose Your Existing Social Media Content in 2026:Do a deep-dive into your Insights on Instagram (or whatever analytics you have access to on your Social Media channel of choice) and make a list of high performing content pieces from 30-90 days ago. (Highlight pieces that people have saved).You CAN repost exactly the same content with little or even no tweaks to the images, videos and caption. (Try tweaking something simple like adding a different song to the post, or adding more eye-catching closed captions).You can use segments/sections from longer captions and blog posts that you've already created in the past and you can create a Carousel relating just to the subject of that section of text.You can repurpose any static feed post (image or video) into a Reel. (Integrating these posts with fresh B-roll footage from your Camera Roll is a great way to blend existing posts with footage you have in your phone into new content ideas).Turn high performing Reels into Static Posts, Carousels and Stories.Show Up On Stories!Break up Carousels into Story Sets.Keep in mind, the bigger your Content Bank the more chance there is that you have lots of great content that could be tweaked, updated and reposted.Use AI to help expand upon your existing text posts, captions and blog posts, and also to create new text content from your existing pieces.The Social Media Repurposing Prompt Pack....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

This is an episode detailing some of the highlights from my recent session at the AFP international conference in San Diego - Josh Hirsch and I delivered a standing room only session on Mastering Short-Form Video, and it was so fun to be back at ICON and standing in front of nonprofits curious about video content and wanting to learn and connect. I'll have more interviews and audio content from the conference in the coming weeks. Description: Short-form video is no longer a nice-to-have in nonprofit communications. It is, increasingly, a must-have.Instagram Reels. YouTube Shorts. TikTok videos. Facebook short clips. These rapidly consumable vertical videos have changed how people engage with content online, including our donors.  Across platforms, audiences are watching video content more than ever, and they are responding to it. Short-form video has the potential to do what long emails and even static graphics cannot: build trust quickly, show impact visually, and inspire actions right where supporters are scrolling.But despite the opportunity, many fundraisers feel daunted.“We don't have time for video.” “We don't have a videographer.” “I'm not creative enough.”These are familiar refrains. But they miss the mark.Short-form video isn't about production value. It's about clarity of story, consistency of message, and authentic human connection. You don't need Hollywood-level equipment. You need heart and you need a unique perspective (which you have, from your hands-on work in the trenches). Let's start with understanding why short-form video works for fundraising.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Hey Community family, in today's episode Kristina and Maria are pulling back the curtain on the content mistakes they made in 2025 and the changes they are making to see even more success in 2026.If you want to skip some of the guesswork and the trial and error on social media this year, tune in to take our best advice and implement it in your own way!Some of the key mistakes covered are:How over-batching your content can actually hold you back.Why forcing consistency without the proper intention/strategy leads to burnout.How missing out on timely content can cost you engagement. Why you might need to build more social proof in order to sell more on social mediaYour content strategy should work with your life, not against it.We want to help you let go of the pressure to “do it all” when it comes to your content strategy. Instead let's cut the fluff and get you creating with more purpose and alignment in 2026!If you're ready to refine your content strategy, create more impactful content, and show up online with confidence, this episode is for you.Mentioned in Episode:Big Idea To BestsellerLinkedIn Starter PackWork with The Social SnippetJoin The High Vibe Women Online CommunitySend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

This is the recording of a webinar that I recently did, called From Scroll to Support: 10 Ways to Drive More Donors to Your Online Giving Page.Get the Nonprofit Social Media Content Planner: https://www.donorperfect.com/whitepapers/generic/the-nonprofit-social-media-content-planner/Many nonprofits spend time optimizing their donation forms but struggle with a bigger challenge: getting the right people to the form in the first place. In today's crowded digital environment, supporters rarely arrive at a giving page by accident. Instead, they move through a series of online interactions: social media, email, ads, and other digital touchpoints. In this session, we'll go through ten practical and effective ways nonprofits can guide supporters from online engagement to making a gift. Participants will learn how to create compelling content, strengthen calls to action, and strategically lead supporters to their online giving forms.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Raven Conversations: We welcome MAJ John Howell (WA Army National Guard G33) to the show! Find out how MAJ Howell went from working in the Recruiting and Retention Battalion to becoming a content creation powerhouse. Get the backstory on his journey and creative evolution on his channel.

In this episode, Julia sits down with Cristóbal Durán and Derek Kitts, founders of WinFlip, to explore how AI-driven tools are reshaping the landscape of local political campaigns and what that means for nonprofits and grassroots organizers. While national campaigns often have access to sophisticated data and strategy teams, down-ballot candidates frequently operate without the same resources.They share how the platform is working to close this gap—helping candidates better understand their districts, calculate realistic paths to victory, and make smarter, data-informed decisions without the need for large consulting teams.The conversation also examines how nonprofits can apply these same principles to advocacy, fundraising, and community engagement—while maintaining ethical standards and trust.

What should nonprofits do when their communities are grieving, fearful, and demanding accountability?In moments of crisis, nonprofit leaders are often called upon to do more than deliver services. They must communicate with empathy, support their teams, stand alongside their communities, and decide whether, and how, to speak publicly about events that are unfolding in real time.In this episode of Nonprofit Nation, I'm joined by Jacques Hebert, communications director at the McKnight Foundation. We discuss how nonprofit organizations and foundations can respond when tragedy and tension impact the communities they serve.The conversation was inspired by a powerful public statement from McKnight Foundation president Tonya Allen following the tragic events in Minneapolis and the ongoing pain and fear felt by many residents across Minnesota. Her message called for dignity, accountability, and safety while acknowledging the deep grief and concern many community members are experiencing.Jacques shares insights into the role that communications leaders play during moments like this: when the stakes are high, emotions are raw, and communities are looking to trusted institutions for leadership.We explore how nonprofits can step up for their communities while also caring for their staff, navigating uncertainty, and communicating in ways that are responsible, values-driven, and grounded in empathy.Moments of crisis test our institutions, our leadership, and our values. This conversation explores how the nonprofit sector can respond with compassion, clarity, and courage.

In this episode, Angela, a social media mentor for beauty professionals, shares practical strategies to create intentional content that attracts clients, builds trust, and converts followers into bookings. If you're feeling overwhelmed or uncertain about your social media efforts, this episode provides clear guidance to optimize your content and grow your business.Main Topics: The importance of giving each post a specific purpose: attract, trust, or convert Why results-based content alone isn't enough for growth The three essential content lanes: Results, Authority, Connection How to incorporate your personality and expertise into posts Strategies for engaging your audience with voiceovers, behind-the-scenes, and educational insights The value of consistency with authenticity, not perfection How AI tools like ChatGPT can streamline content creation The benefits of joining the Beauty Boss Socials community for ongoing support Timestamps: 00:00 - Why many beauty business owners feel their social media is "posting randomly" 00:29 - Common misconception: more posts mean better results 00:57 - The problem is lack of direction and content purpose 1:24 - Content should have a job: attract, trust, or convert 1:53 - Overreliance on results posts limits growth 2:18 - Post with intention, showing more of yourself to build trust 2:48 - The importance of connection in converting followers into clients 3:16 - Authenticity and showing up as your true self makes a difference 3:45 - How to drive followers from awareness to bookings 4:15 - The true point of social media: staying top of mind for when clients are ready 4:44 - Consistent, intentional posting builds trust and authority 5:13 - Focus on the three content lanes: Results, Authority, Connection 5:42 - Explaining the "how" and "why" behind transformations 6:08 - Elevate your results content with storytelling and voiceovers 6:37 - Using voiceovers and scripting to enhance engagement 7:05 - Creating authority content that educates and positions you as an expert 7:35 - Overcoming limiting beliefs around judgment and perfection 8:00 - Sharing your insights on trends, products, and techniques 8:29 - How authority content builds trust and answers client questions 9:25 - The connection content: showcasing personality and behind-the-scenes 9:55 - Authentic sharing creates familiarity and trust 10:19 - The current industry landscape: booking slowdown and the need for depth 11:17 - Building trust through insightful, genuine content 11:45 - The power of adding your face and voice to your posts 11:51 - Developing a deeper content strategy with tools and AI support 12:21 - The value of expert guidance and community support 12:47 - How sitting down with strategic tools can save time and reduce overwhelm 13:17 - Inviting you to join the Beauty Boss Socials for ongoing growth 13:46 - The importance of progress over perfection and celebrating your efforts 14:14 - You're not behind—learning strategic use of AI and social tools is key 14:44 - Creating a lightweight, intentional social media routine 15:12 - How to get personalized support and turn your existing content into a winning strategy 15:41 - Closing remarks: invest in your growth and keep showing up confidentlyResources & Links: Beauty Boss Socials - Join Angela's community for ongoing social media support Beauty Boss GPT get access to it for FREE inside Beauty Boss Socials. Use AI to script and brainstorm content ideas www.instagram.com/beautybusinessco_- Connect with Angela directly for personalized advice Connect with Angela: Instagram  

What does it really take to build a thriving community in the nonprofit sector?On this episode, I'm joined by Jon McCoy and Becky Endicott, co-founders of We Are For Good, a global nonprofit community and podcast dedicated to helping nonprofit professionals learn, grow, and lead with purpose. Through their platform, Jon and Becky have helped thousands of fundraisers and nonprofit leaders connect with one another, share ideas, and navigate a rapidly evolving sector.We explore why community building has become such a critical need for nonprofit professionals, the biggest shifts happening in fundraising and communications today, and why storytelling and narrative power are more important than ever.Jon and Becky share what they've learned from hundreds of conversations with nonprofit leaders, along with practical insights for organizations that want to strengthen their communities, communicate more effectively, and inspire supporters through authentic stories.Whether you're a nonprofit leader, fundraiser, or communicator, this conversation offers thoughtful perspective on how connection and narrative can help move the sector forward.

We are rounding out March with a super fun episode for you. I'm giving you a sneak peek at what you get in the Market Like a Tog Membership. Plus you can take all 5 of these content ideas and use them for your own social media. Grab something to write with and let's get into it. Join Market Like a Tog Membership Grab what you need!

Only 5% of the population say they would consider fostering. How can tech solutions and community based engagement increase this number? That's the focus of this episode of Nonprofit Nation, where I talk with Ben Sand, TEDx speaker, nonprofit founder, and CEO of The Contingent. Founded in 2009 and headquartered in Portland, Oregon, The Contingent partners with government agencies, nonprofits, and businesses to accelerate impact in foster care, education, and leadership development. Its mission is bold: empower leaders and mobilize communities to solve local problems using the same data-driven strategies that power the world's most successful companies.At the heart of The Contingent's work is the Air Game: A proprietary digital mobilization strategy designed to recruit volunteers and foster parents at scale. In a world where only 5% of people say they would consider fostering, identifying and engaging that audience is both an art and a science.Through its Every Child Initiative, The Contingent has:Engaged over 12,000 individuals exploring foster parentingPrepared 7,000+ families to begin the foster care processMobilized more than 31,000 volunteers to support children and familiesBen's TEDx talk, Harnessing Technology to Transform Foster Care, challenges the sector to ask: if the largest organizations in the world use data to reach the right audience, why aren't we doing the same for our most pressing social challenges?This episode is a powerful reminder that while ideas are everywhere, solutions that truly work for those experiencing the problem are priceless.

Technology has transformed nearly every sector, but foundations have often lagged behind. What would it look like if grantmaking systems were designed with nonprofits in mind?In this episode, we speak with Maya Kuppermann, Co-Founder and CEO of Temelio, a modern grants management software platform serving small to mid-sized foundations. Drawing on her experience across nonprofit leadership, family philanthropy, software, and strategic consulting at McKinsey & Company, Maya shares how technology can reduce administrative burdens, improve funder–grantee relationships, and unlock more equitable access to funding.We explore the intersection of tech and the nonprofit sector, the promise and risks of AI in grantmaking, and why better data systems can lead to more effective philanthropy. Maya also discusses how foundations can rethink their processes to better serve the communities they aim to impact.

Send me a message Your content doesn't suck. But you're making two massive mistakes that are killing your reach.I'm speaking on a panel today about the biggest social media mistakes agents make, and I've been thinking about what actually separates content that works from content that dies in the feed. After coaching hundreds of agents and reviewing thousands of posts, it comes down to two things.Mistake #1: You're only focused on education.If it's only educational but not interesting or entertaining, you're missing the mark. The bar has gotten so much higher on social over the last couple years. Educational content used to be enough. Not anymore. There's a ton of great educational content out there, but if it's boring, nobody watches.You need edutainment. Education plus entertainment. Education plus personality.I'm not saying you have to dance or do goofy skits if that's not your style. But it has to be entertaining. You've got to figure out a way within your personality to make it fun.Be yourself plus 20%. Add a little energy. Add voice inflection. Show some personality. Stop overthinking it.I'll give you real examples in this episode:The pothole with googly eyes that went viralThe construction barrel "Utah State tree" post that got massive sharesHow to make educational content actually interestingMistake #2: The beginning of your content sucks.What people see and hear in the first 1-3 seconds is everything. You could nail the delivery later, but if you don't grab their attention upfront, they're scrolling.I break down the 3-step hook formula:Powerful opinion or bold statement (never introduce yourself, never tell them the topic)Context sentence (credibility that tells them why they should listen)Raise the stakes (make them feel the cost of leaving before the payoff)Example: Instead of "Today I'm going to tell you about FHA loans," try "I can get you in this million dollar house for 35K." They're like "what? how?" Now they're hooked.Visuals matter just as much as what you say. Colorful backgrounds. Movement. Show them, don't just tell them. Screen record Google Maps. Pull images from Google. Use AI to create visuals if you need to.This takes practice. Your next piece of content ***********************RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY

Trust is one of the most essential elements of nonprofit work. But in today's climate of polarization, fear, and institutional skepticism, trust in institutions is decimated, and nonprofit leaders are navigating challenges unlike any we've seen before.In this episode, Erica Pelletreau joins us to discuss the Trust Playbook, a framework for trustbuilding in moments of fracture. We explore the 7 Steps to Trustbuilding, grounded in brain science and communications research, and examine what it means to practice the discipline of trust - early communication, moral seriousness, humility, and a refusal to look away from what people are actually experiencing.This conversation is not about finding the perfect words. It's about building steady, values-based communication systems that strengthen trust inside organizations and across communities.If you're leading in uncertain times and looking for practical tools to communicate with clarity and care, this episode offers actionable guidance you can use immediately.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Creating digital content is easier than ever, but turning that content into real-world action is where many nonprofits struggle. With crowded feeds and shrinking attention spans, organizations must find new ways to cut through the noise and truly mobilize their communities.In today's, I welcome Kiara Williams, founder of Digital Movement Media and Treuse Cinema and co-founder of Warriors in the Garden. Kiara is a movement builder, strategist, and storyteller whose work connects digital storytelling with real-world community impact.Kiara shares her Digital to Action Framework, a powerful approach designed to help nonprofits move beyond posting online and instead create strategies that inspire participation, organize communities, and drive measurable change.We also explore Kiara's unconventional leadership journey—from organizing thousands of people during the 2020 racial justice movements to building purpose-driven ventures focused on storytelling, entrepreneurship, and community impact.

In today's nonprofit sector, transparency isn't just a buzzword—it's a strategic lever for equity, credibility, and access to resources. Amid growing scrutiny, shifting donor expectations, and declining federal funding, nonprofits must find new ways to build trust and demonstrate value.In this timely and essential episode of Nonprofit Nation, I welcome Brittany Hall, Senior Director of Equitable Access at Candid, to discuss how nonprofits can use Candid's Seals of Transparency to strengthen their public profiles, build donor trust, and unlock critical funding—especially for smaller, underfunded, and BIPOC-led organizations. With the launch of the new 2026 Seals, Candid is doubling down on accessibility, shared data standards, and transparency as public infrastructure for the sector.Brittany also shares insights from Candid's recent blog post, Meeting This Moment: Helping Nonprofits That Lost Federal Funding, and explains how Candid is adapting its tools and strategy to support organizations hit hardest by changing funding flows.Whether you're a nonprofit leader, fundraiser, or funder, this episode will challenge you to see transparency not as compliance—but as a powerful tool for systemic change.

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit lift in our email open rates.You'll learn about:Why email is still a central hub of attention and how AI will boost open ratesThe difference between "lean-in" and "lean-back" content across channelsWhy I believe "Performance Marketing" should be rebranded to "Performance Sales"Why you shouldn't rush into long-term AI contracts with vendorsThe common mistake of measuring potential reach instead of actualized reach