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We are joined by founder of Turn It Up Media and former marketing director of Oskar Blues Chad Melis. We discuss many things including: - How Danny got linked up with Chad years ago. - How Chad got his start with Oskar Blues. - Chad's involvement with the iconic branding and product introduction at Oskar Blues. - Having fun with the packaging. - Incorporating a outdoor lifestyle into a national brand. - Oskar Blues speed and approach to rolling out products. - Scaling up to CANarchy. - Leaving Oskar Blues to start up Turn It Up Media. - Building a client base. - Taking on an established brand vs growing a new brand. And much more! Would you like to have your brewery or beer related business advertised on this very show? Of course you do. Please drop us a note by clicking this --> link
“Think local first.” After successfully elevating the Oskar Blues Brewery brand nationally for over a decade, Chad Melis has become a brand of marketing professional uniquely his own. With PR savvy and an uncanny knack for brand strategy, Chad has an ironclad grasp on how to provide clients with a roadmap to meet their individual goals. He thrives on instigating innovative thinking and amplified anthems that resonate with your tribe. As a brand strategist, he works to authentically “dial up” the story and engage audiences that matter. Listen And Learn: About his untraditional approach to interviewing. People-powered “do-goodery.” How he bridges and builds off the brand’s many extensions. About Can’d Aid and how it has raised more than $3.4 million. How the Oskar Blues’ taprooms provide insight into the market, the customers, and the perception of the brand. TO LEARN MORE ABOUT OSKAR BLUES BREWERY, CLICK HERE. TO FIND CHAD MELIS ON LINKEDIN, CLICK HERE.
Listen in to Rob Scoggins Jr. as he interviews Chad Melis to discuss everything from Biking in Colorado to Craft Beer in a Can! Join the Topic of Conversation every Wednesday night from 6:30 to 8 at Original Brooklyn's and be apart of our live audience! Meet the guests, eat great food and take a picture with Hushpuppy! TheTopicOfConversation.com Music By: AdrienneO.com
Thanks again to Chad Melis from Oskar Blues for the Gordon. Beers at Bricks and Local Option. Soured Bell's Two Hearted? Doris the Destroyer at The Barley House. Two great double IPAs. Beer Download Episode 20
Thanks again to Chad Melis from Oskar Blues for the Gordon. Beers at Bricks and Local Option. Soured Bell's Two Hearted? Doris the Destroyer at The Barley House. Two great double IPAs. Beer Download Episode 20
Special guest Katie. Thanks to Chad Melis at Oskar Blues for the fresh Gordan. Dry Irish Stout challenge Guinness and Murphy's. Nitro and rocket widgets. Two stouts go head to head. Beer Download Episode 19
Special guest Katie. Thanks to Chad Melis at Oskar Blues for the fresh Gordan. Dry Irish Stout challenge Guinness and Murphy's. Nitro and rocket widgets. Two stouts go head to head. Beer Download Episode 19