Podcasts about brand authenticity

Send us a textIn this final part of the Katie Smith trilogy on the Customer Success Playbook, we enter the brave new world of AI and marketing. Host Kevin Metzger explores the promises and pitfalls of generative tools with Katie, who brings her thoughtful and grounded take on how businesses can embrace automation while fiercely protecting their authenticity. If you've ever wondered how to use AI effectively without sounding like a robot, this one's for you.Detailed Analysis: AI isn't going anywhere—and that's exactly why it's time to get strategic. Katie Smith walks listeners through the essentials of adopting AI in a way that enhances rather than dilutes your marketing. The episode kicks off with her advice on building internal AI policies: what your team will use AI for, what it won't, and how to protect sensitive data along the way. Her mantra? Be proactive, not reactive.Katie also shares her go-to applications of AI in the creative process:Use AI as a co-creator to spark content ideas and draft early versionsTrain AI with your brand's voice and tone to maintain consistencyStay vigilant about hallucinations and homogenized contentShe emphasizes the importance of human review at every stage, especially when publishing customer-facing materials. AI is a brilliant assistant, but not a final authority.The discussion evolves into deeper insights on lead generation and real-time responsiveness. Kevin adds his own tricks for applying brand tone through prompt engineering and post-processing, offering a compelling use case that blends Claude, GPTs, and content repurposing magic.Finally, the two zoom out to a broader question: How do you optimize your brand for AI-driven search and recommendations? It's an emerging discipline with massive implications, and Katie teases what's to come from leaders in B2B and digital strategy.Whether you're testing the AI waters or already building internal GPTs, Katie's thoughtful approach provides the guardrails needed to preserve quality and trust in a world of automation.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

For additional resources for #eventprofs visit www.productionvaluematters.com In a world drowning in AI-generated content, real human connection is the ultimate flex. In this episode of Production Value Matters, host Matthew Byrne breaks down how live events and experiential marketing are fighting back - and winning. Discover why brands like yours need boots-on-the-ground experiences to cut through the digital noise, spark emotion, and build lasting trust. From the frontlines of brand strategy, this episode reveals how to make your events not just memorable, but magnetic.

She's bold. She's brilliant. She's built a brand that's helped thousands of entrepreneurs grow their business using Instagram — and she's sharing everything she's learned along the way. In this energetic episode, Sue B. Zimmerman drops powerful truths about standing out online, owning your expertise, building real relationships, and why you don't need to have it all figured out to start showing up with confidence.Whether you're launching a brand, pivoting your message, or trying to get seen in a scroll-happy world — this episode is packed with actionable advice and fresh perspective.We talk about:How Sue B. built her personal brand and claimed her space as The Instagram ExpertThe myth of perfection and the real secret to sustainable successWhy comparing yourself online is the fastest way to kill your confidencePractical strategies for Instagram growth (especially if you're starting from zero!)Why collaboration > competition — and how to build a list of 50 power connectionsThe truth about visibility, brand evolution, and staying relevantHow to communicate your value without giving it all awayThe mindset shift that will help you charge what you're worth

In this latest episode of the Shift AI Podcast, Roger Connolly (Sitecore CPO) discusses how AI is transforming enterprise marketing with host Boaz Ashkenazy. Drawing from his experience at Victoria's Secret and Sitecore, Roger explains how brands like Nestle use generative AI to enhance marketing while maintaining brand consistency. As a Microsoft partner, Sitecore is developing "Brand Assistant," an AI tool that processes brand guidelines to help marketers create on-brand content and co-creating AI Innovation Lab. Roger shares his vision for the future of content creation, marketers' evolving roles, and how immersive technologies will shape customer experience.Chapters:[00:59] Introduction to Roger Connolly[04:42] Sitecore's Evolution and Microsoft Partnership [06:38] Delivering Content Across Channels[07:41] The Nestle Brand Assistant Project[12:29] Generative AI in Marketing Content[14:55] Content Volume and Brand Authenticity [17:15] The Future of Work in Marketing [19:27] Mentorship in a Remote World [20:30] Immersive Experiences and 3D Marketing [24:39]The Future: Seamless and FreeingConnect with Roger ConnollyLinkedIn: https://www.linkedin.com/in/rogerconnolly/ Connect with Boaz AshkenazyLinkedIn: https://www.linkedin.com/in/boazashkenazy X:https://x.com/boazashkenazyEmail: shift@augmentedailabs.com

Join Ed Parcaut as he sits down with Dave Behar in this intriguing episode of the Ed Parcaut Podcast. Dave, a seasoned professional in the mortgage industry, takes us on a journey through the ever-evolving landscape of real estate in Southern California, particularly in San Diego. Dive deep as Dave shares insights into the value surges in places like San Clemente and Rancho Santa Fe over the years. Beyond real estate, Ed and Dave explore the fascinating world of media, discussing Dave's unexpected journey into building the "Ion" brand and the challenges faced along the way. With a focus on building brands and the importance of authenticity, this episode offers valuable lessons in entrepreneurship. Dave also shares his thoughts on the dynamic nature of artificial intelligence and its human counterpart, providing listeners with a thought-provoking perspective on intelligence in today's digital age. Tune in for a captivating conversation filled with experiences, stories, and the journey of navigating life's big challenges and triumphs. **Contact Ed Parcaut:** -

Podcast Summary: Cultural Branding, DEI, and Creative Authenticity with Bre FernandezIn this episode, Sacha Awwa sits down with Bre Fernandez—an award-winning Associate Creative Director, professor of advertising at the University of Miami and Miami Ad School, and rising local comedian. Known for her bold creative voice and deep cultural fluency, Bre unpacks her unconventional journey from law school dropout to creative leader, touching on everything from the importance of representation in branding to how comedy fuels her storytelling.With firsthand experience in both multicultural and general market advertising, Bre offers a refreshing and unfiltered perspective on navigating the “brovertising” world, the evolution of DEI, and why authenticity, nuance, and research are non-negotiable in successful campaigns today.Whether you're a small business owner, marketer, or creative looking to make work that actually resonates, this conversation is packed with insight—and laughs.Key Topics Discussed:1. From Law School to Ad WorldBre's Cuban upbringing and traditional career expectationsDiscovering creative advertising through Miami Ad SchoolCracking into a legacy-driven, network-dependent industry2. The Cultural Layer of BrandingWhy DEI and multicultural advertising are not interchangeableHow diverse internal teams lead to stronger external messagingDissecting tone-deaf campaigns (hello, Kendall Jenner/Pepsi)3. DEI in Advertising: Beyond BuzzwordsWhy diversity must go beyond optics to real decision-making powerThe role of DEI post-2020 and how it's being politicized todayRepresentation vs. inclusion: who's in the room vs. who's heard4. Human-Centered Creativity in an AI WorldWhy AI is a tool, not a replacement for nuanced storytellingThe risk of creative atrophy when we rely too heavily on techTeaching students to balance innovation with critical thinking5. Brand Authenticity & Speaking to Real AudiencesWhy research matters more than assumptionsWhy brands need to know their primary, secondary, and tertiary audiencesCase studies of brands that got it right (Dove, Nike) and wrong (Bud Light, Heineken)6. Entrepreneurship, Comedy, and the Creative OutletWhy having a creative outlet is crucial to avoid burnoutBre's emerging comedy career and using humor as a form of cultural commentaryJuggling multiple identities and finding alignment between personal voice and professional workKey Takeaways for Creatives & Entrepreneurs:Research is not optional. You can't speak to a culture you haven't studied or experienced.AI can help, but creativity needs a human pulse. Don't let technology dilute your voice.Authenticity is currency. Consumers see through performative branding—real wins every time.Diverse voices build better campaigns. It's not just good ethics—it's good business.Start where your audience lives. Whether that's Facebook Marketplace or stand-up mics, your people are somewhere—go meet them there.

So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this!Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing your processes, highlighting the benefits of your services, and leveraging engaging social proof.We delve into specific marketing tactics, such as the importance of consistency in messaging across channels and how to position your brand effectively in the market. If you're a service provider struggling with pricing and communicating your value, this episode is packed with actionable insights tailored for you. Learn how to use testimonials to your advantage, create compelling content, and maintain brand authenticity while integrating AI tools into your marketing strategy. You'll also gain valuable tips on navigating economic impacts on business and the importance of experience in building confidence.Don't miss out on these expert tips from Tahnee to elevate your marketing game and attract the right clients. Subscribe now to Marketing Espresso, leave a review, and share this episode with others! Reach out if you have any marketing-related questions.**In This Episode, You'll Learn:**- How Tahnee Sanders pivoted from journalism to helping businesses with their media messaging.- The importance of showcasing your process to justify pricing.- How to highlight the benefits of your service offerings effectively.- The power of engaging social proof and testimonials.- Tips for maintaining consistency in messaging across various marketing channels.- How to position your brand for different market segments.- Reflections on navigating economic impacts on business growth.**Key Takeaways:**- Communicate the value of your expertise through detailed process explanations.- Use client testimonials to reinforce the benefits of your services.- Stay consistent with your brand messaging to build trust and familiarity.- Align your marketing strategies to position your brand effectively in the market.Tune in and transform the way you communicate your value! Explore more at The Strategy Studio and connect with Tahnee Sanders on Instagram @TheStrategyStudio and LinkedIn.Tahnée Sanders, (it's pronounced like Renee, with a T) is a former journalist turned messaging strategist and copywriter who helps service-based business owners clarify their messaging, communicate their value, and attract the right clients with ease.As the founder of The Strategy Studio, Tahnée brings a real-world, results-driven approach to marketing—helping business owners craft messaging that not only connects but also positions them to charge what their expertise is truly worth.Her career began in media, where she quickly rose through the ranks to becDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In this episode of the Start Scale Succeed podcast, Nicole is joined by Becci McAvoy, founder of Be Heard Socials, to discuss the importance of authenticity in social media, particularly for brand founders. They delve into the challenges and fears of showing true selves online, tips to overcome these barriers, and the significance of personal boundaries in content sharing. Becky, a content strategy and social media marketing expert, shares her journey and insights on building genuine connections with audiences while managing the pressures of social media engagement. Key Topics Discussed: Understanding Authenticity: Becky explains how brands and founders can be authentic in their social media presence, and the relevance of authenticity to connect with audiences effectively. Getting Comfortable with Sharing: Tips for social media users who hold back from sharing personal stories and experiences, along with strategies to build confidence and a positive mindset. Defining Boundaries: How to establish personal boundaries on what to share online and being mindful of what aligns with the brand’s values. Handling Negativity Online: Becky discusses how to manage negative comments and trolling on social media, the importance of focusing on positive interactions, and using platform features to maintain a healthy online environment. Utilizing Social Media Features: An overview of the useful features on Instagram, such as practicing live sessions and limiting comments, to enhance user experience and manage audience interaction. Viewers and Audience Engagement: Insights into why understanding the audience and considering why certain content matters are crucial for deciding what to post. Guest Becci Mcevoy Social Media Marketing and Content Strategy for amazing women owned businesses. Becci's work helps them to simplify their content, show up and be heard on social media so that they can grow their business on social media without feeling overwhelmed https://www.instagram.com/beheardsocials/ https://beheardsocials.com/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

The brand you build as a REALTOR® is what sets you apart, it's also helpful to demonstrate your value to both clients and peers. So how do you build a brand that exudes authenticity? On this episode of the REAL TIME podcast, three members of the REALTOR® community, Greg Hamre, Tony Joe, and Angie Vazquez, share how their unique brand lays a solid foundation for their professional reputation. 

This conversation with January Digital President Sarah Engel,  and COO JB Brokaw, at eTail Palm Springs explores the transformative impact of AI on content creation, emphasizing the balance between automation and human creativity. It discusses how AI can enhance the creative process while still requiring human insight to connect ideas to branding. The dialogue highlights the exciting potential for innovation in marketing and the importance of big ideas in this evolving landscape.TakeawaysThe ability to automate content creation is revolutionizing the industry.AI can generate multiple versions of content quickly.Human insight is essential to connect content to branding.Creativity is experiencing a renaissance due to AI advancements.Balancing automation with human creativity is crucial for success.The future of branding is being shaped by technological innovations.AI enhances creativity rather than replacing it.Marketers must adapt to the evolving landscape of content creation.Big ideas remain central to effective branding and marketing.Innovation in marketing is increasingly driven by AI capabilities.Chapters00:00Introduction to January Digital and Its Mission03:34Navigating Brand Loyalty in a Competitive Market06:48The Rise of AI and Agentic Technology in Shopping09:51Understanding Consumer Behavior and E-commerce Dynamics12:44The Importance of Measurement and Testing in Marketing15:43The Shift from Data to Creative in Marketing Strategies18:48Future Directions and Opportunities for Brands

Want to save money, save time, be better at content creation, and be a better boss? Who doesn't? Today, I'm joined by my friend Kinsey Soderberg, owner of Feel Good Social and Authentic AI, and we're digging into all the different ways you can use AI to make your life easier. She sheds light on how she has been working to find a healthy balance with using AI tools that allows for better productivity without sacrificing quality or authenticity. Resources: Kinsey Soderberg: Feel Good Social | Authentic AI Brand Blueprint Reels Prompt Playbook AI Powered Reels Club Boutique Summit 2025  Retail Bootcamp  2025 Boutique Boss Planner   Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Emily Dunlop, founder of The Good Marketing Club, about her journey from scaling a B2B brand from $2M to $45M ARR to launching her own venture. Emily shares valuable insights on brand building, the power of authenticity in business transitions, and how to stay true to your values while scaling.

Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the significance of authenticity and trust in a crowded vitamin market. Gain insights on effective marketing strategies, product development, and the importance of adapting to consumer preferences. Don't miss this fascinating conversation on standing out in the wellness industry. Subscribe now for a dose of inspiration and entrepreneurial wisdom.   

Drop us a message!In this week's podcast episode, we cover topics such as brand authenticity with user-generated content (UGC), elevating your thought leadership through content, and some super helpful LinkedIn lead generation updates.Plus, we're joined by special guest Kathryn Strachan, International Keynote Speaker, Author, and Podcast Host, as well as Georgia, Nikki, and Lottie from the Giraffe Social team.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

Sponsors:• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account• ◦ Sub-Zero Wolf Cove Showroom PhoenixConnect with Jude Charles:https://judecharles.coConnect with Brad Leavitt:Website | Instagram | Facebook | Houzz | Pinterest | YouTube

We're diving into a topic at the heart of every modern entrepreneur's journey: the delicate balance between technological advancement and authentic brand identity. Joining us is Ronsley Vaz, a renowned entrepreneur, author of Amplify AI, and founder of Amplify. With his unique blend of expertise in AI and storytelling, Ronsley will share how businesses can harness the power of AI to scale without compromising their brand's authenticity. Whether you're a creator, entrepreneur, or brand strategist, this episode will offer practical tips on how to amplify your impact through responsible AI.Ronsley is a computer scientist, software engineer, author, TED speaker, serial entrepreneur, and podcaster. He is also the executive producer and host of multiple top-rated podcasts, including current titles Amplify Ai (formerly My AI Love Affair), We Are Podcast, and older titles Should I Start A Podcast, The Psychology of Entrepreneurship, and Bond Appetit.He has been downloaded and listened to more than 5.1 million times across 133 countries. His TEDx Talk, “The Perfect Recipe for a Deep Conversation”, was made a TED talk and can be found on the official TED.com website.Ronsley is 11 years into making podcasts and runs an award-winning podcast agency We Are Podcast, which has helped entertainers, government leaders, athletes and businesses raise their voice through podcasting, while positioning their message to stand out in a crowded market place.As an entrepreneur and a computer scientist who has been pulling computers apart from the age of 12, he founded an Artificial Intelligence Training and Advisory company called Amplify AI. This company creates tools, trainings and strategies for a community of businesses to adopt AI with empathy into their business.He is also founder of Australia's first podcasting conference We Are Podcast and audiobook agency The Library of Sound in partnership with Audible Australia. In 2020, We Are Podcast launched an exclusive members program where Ronsley personally helps business owners scale their business to 7-figures using their podcast.Ronsley's book, AMPLIFY: Raise Your Voice, Boost Your Brand and Grow Your Business, has helped thousands of companies, associations, and business-minded individuals expand their reach using a podcast.About the ChangeMaker CollectiveThe ChangeMaker Collective empowers entrepreneurs and professionals to create meaningful impact. Join now for $0. We provide marketing, mentorship, training, and resources in business, leadership, and DEI, fostering collaboration and innovation for a more inclusive and sustainable future. Let's schedule a confidential discussion of your project, challenge or opportunity. Connections, referrals and promotional support are always complimentary.Market Your Mission®Market Your Mission® is a program by ChangeMaker Collective that offers tailored marketing services to help organizations effectively communicate their mission and amplify their impact. The program includes strategic planning, brand development, content creation, and digital marketing, all designed to align with the organization's values and goals. By focusing on authentic storytelling and audience engagement, Market Your Mission® enables organizations to build stronger connections with their communities and drive meaningful change.Support this podcast at — https://redcircle.com/empowerhourforchangemakers/exclusive-content

What You'll Learn in This Episode:Why personalization is no longer optional in branding.How to connect with your audience in a way that builds loyalty and trust.The mindset shift that will set your brand apart in a crowded market.Practical tips for implementing these trends in your 2025 game plan. Links and Resources Mentioned:Follow me on Instagram for more tips and insights @allisonwalshJoin the She Believed She Could community to surround yourself with like-minded women leveling up in life and business.Ready to take your brand to the next level? Let's work together. Don't Miss This Episode If:You're ready to level up your business and brand in 2025.You want to stay ahead of industry trends and stand out in your space.You're committed to building a brand that feels authentic and impactful. Subscribe & Share:If you loved this episode, make sure to subscribe so you don't miss future insights, strategies, and inspiration to help you shine bright and achieve abundant success. Share it with a friend who's ready to build something amazing in 2025! Connect with AllisonInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comwww.abundantsuccesss.co

Entrepreneurs are always looking for an edge to stand out from their competition. One of the best ways to do this is by attracting and retaining driven talent and building a culture and atmosphere that the teams and customers enjoy working with. And that's precisely what today's guest has been doing for over two decades. Veronique James is the CEO and founder of the James Agency, a full-service integrated marketing agency in Scottsdale, Arizona, where she's worked with clients like USA Pickleball, Northern Arizona University, Travel Costa Mesa, and the Phoenix Children's Foundation, to name just a few. She prides herself on building a respectful, honest, and ego-free environment and helps clients connect their brand to their audience with authenticity. In our conversation, she shared how she finds moments of calm in her hectic schedule, the hard lessons that helped her build a high-performance luxury agency that retains clients and talent, and the mistakes that so many businesses make when trying to find their ideal customers. In this podcast interview, you'll learn: How Veronique's first job at a marketing agency showed her what not to do as she started to build and grow her business. Why the James Agency avoids churning employees, stays lean, and maintains a strong culture even when scaling. Why customers are hungrier than ever for authenticity. How Veronique is using AI as a supplement–not a replacement–at work. What Veronique did during the COVID pandemic to avoid cutting a single employee, maintain culture, and keep up morale during what was otherwise a very challenging year for her business. How to screen prospective clients early on–and help a client that isn't a good fit leave on their own. Interview Resources The James Agency The James Agency on LinkedIn | Facebook | Instagram | X/Twitter Veronique James on LinkedIn | Instagram | X/Twitter EO Rim to Rim to Rim Brené Brown Megan Simoes Audible Scaling Up Compensation: 5 Design Principles for Turning Your Largest Expense into a Strategic Advantage by Verne Harnish, Sebastian Ross  

In this episode of The Dental Economist Show, host Mike Huffaker sits down with Neal Foard, Principal at StoryFire and seasoned advertising executive with over 30 years of experience shaping narratives for global brands like Budweiser, Lexus, and Sony. Join them as they discuss the power of storytelling in business, building trust through authentic communication, and strategies for creating meaningful customer connections.

“Great brands, like great friends, are authentic and dependable—they stay true to themselves no matter what.” Sarah Crockett, Chief Marketing Officer at DSW, joins Krystina Rubino on Growth Talks to discuss how staying true to a brand's core identity is the secret to navigating cultural shifts and customer expectations. In this episode, Sarah shares how her experiences with iconic brands like Burton, Dickies, and Backcountry shaped her perspective on balancing legacy with innovation. She discusses the power of customer insights in shaping marketing strategy, how loyalty programs can drive long-term value, and why brick-and-mortar stores are more than just retail spaces—they're powerful brand-building tools.

In this episode, jake shares his journey from tiktok creator to cpg founder, discussing how he built an engaged community before launching his brand, his approach to product development, and why he's choosing to reformulate despite current success. the conversation explores the intersection of social media, direct-to-consumer business, and product innovation.

Series FourThis episode of The New Abnormal podcast features Michael Beverland, Professor of Brand Strategy, Strategy & Marketing, at the University of Sussex Business School.He's an innovator in marketplace authenticity and strategic design research, as well as cultural marketing insights.Michael is also the author of 'Building Brand Authenticity: Seven Habits of Iconic Brands' and 'Brand Management: Co-creating Brand Meaning'. (Which provides an overview of the controversies and debates, leading thinking and enduring challenges in brands and branding, including historical context, cultural & critical perspectives).We discuss all of the above, therefore including issues such as classic and leading-edge thinking relating to branding / strategy / marketing, along with how these subjects are currently taught in business schools. Michael is an expert in his field, so I hope you enjoy listening to (and learning from) him as much as I did!

n this episode, Suzanne shares her journey from advertising creative director to clean beauty founder. She discusses the evolution of her brand's identity, the challenges of building an intentional wellness company, and her unique perspective on growth and creative leadership. The conversation explores the intersection of beauty standards, wellness, and authenticity in brand building.

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, to discuss the crucial role of aligning SEO strategies with business objectives. They explore the importance of integrating SEO into product roadmaps, leveraging search data for market research, and balancing technical optimization with brand authenticity.

Send us a Text Message.Okay...talk about a WILD STORY all stemming from an innovative, newsworthy, timely idea.Tune in to this episode to learn how Soul Camp Creative had press knocking on their door all for an adult sleep-away summer camp—a revolutionary idea of the time!save $700 off the PR Mastermind and Course Community when you join by Aug. 22 - https://www.visibilityonpurpose.com/pitchpartyMichelle Garside is the Founder of Soul Camp Creative, a full-service Creative Agency devoted to working with ideas that change the world. Soul Camp specializes in creating authentic branding for mission-driven companies and personal brands. Michelle has been featured in TIME, Oprah Magazine, Travel and Leisure, Fitness, Women's Health, Good Morning America, ABC News, Parents, Fortune, Inc., and Forbes. She has spoken and lectured at NYU, Fairfield University, IIN Global, Milken Global and on Lincoln Center stages.Connect with Michelle: https://www.instagram.com/themichellegarside/https://www.instagram.com/soulcampcreative/Learn about Brand Authenticity & Differentiation and how press and publicity literally blew up Michelle's brand overnight. Start getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

Today, I'm thrilled to welcome Charisse & Vicky Pasche, co-founders of Dapper Boi. Dapper Boi is an all-gender, size-inclusive clothing brand with a mission to inspire people to find confidence in their authenticity through clothing. Here's a glimpse of what you'll learn: Achieving the $1 Million Milestone as a Women-Owned Business. The Impact of Shark Tank and CBS Mornings Appearances on Brand Growth. Acquisition Strategies: Channels, What's Working, and Challenges. Tailoring Funnels for Each Persona. Building a Loyal Customer Base: Insights Behind a 30% Retention Rate. Their Content Creation Process The Role of 3D Style Mate in Customer Engagement. Overcoming Fundraising Challenges and Finding the Right Investors. Balancing Personal and Professional Lives as Co-Founders and Life Partners.   Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

Dive into an inspiring conversation with Stephanie as she shares her incredible journey from a digital novice to a leader in the ever-evolving world of social media. In this Listen Loudly episode, we discuss her early career challenges, the pivotal moments that shaped her path, and her insights on leadership and innovation in digital marketing.  Stephanie shares the importance of being an operator, how she led legacy brands into the digital age, and the crucial role of having a niche in your career. Whether you're a marketing executive or a budding social media strategist, this episode offers valuable lessons and inspiring stories. Don't miss out on these key takeaways: How to carve your niche in a competitive industry. Balancing traditional and digital media strategies. The impact of sports and discipline on leadership. Staying relevant and authentic in a fast-paced digital world. Show Notes: Stephanie Paige Miller   Legacy Brands - a brand with a long history and reputation   Cannes Lions International Festival of Creativity - a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn 

This week, we explore all things brand marketing with our resident expert, Lucy. She shares her insights on the emotional aspects of branding and the importance of making genuine connections with your audience. We discuss practical strategies and real-life examples for building a strong brand foundation, understanding customer personas, and creating impactful brand campaigns. Learn how to apply these insights to your own brand, whether you're revamping your website, discussing brand strategy with your CEO, or planning your next marketing campaign. We also chat about a trending TikTok video that reshapes how we think about sharing customer stories on websites and social media. See you on the pod!Watch the trending TikTok video here: https://www.tiktok.com/@maggievirtually/video/7366183448681139463Other resources:Camilla Moore talking about social media as a way to verify: https://www.tiktok.com/@camille.moore_/video/7390417010460478726?_r=1&_t=8oGo4sfxX6mBrand pyramid and guide: https://brandfolder.com/resources/brand-pyramid/Follow us on LinkedIn:Kelly Singsank: ⁠https://www.linkedin.com/in/kellysingsank/⁠Lucy Pike: ⁠https://www.linkedin.com/in/lucy-pike-7a470984/⁠

Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one's quite the catch-up, with discussion of all things big and small. This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price. We get into the economics and data (or lack thereof) for this decision, then catch up on other launches such as Ghost Energy (new flavor teased at the end), Clear Whey Isolate, Ghost Protein Cereal, minor changes to Legend ALL OUT, the Protein RTD, and the delayed-but-forthcoming Ghost Sleep supplement. Looking to the Future: The Ghost 100 Year Plan But a bigger-picture part of this discussion that cannot be missed is Dan's discussion of the Ghost 100 Year Plan, where he's focusing on building a legacy company the likes of Nike or Oreo that will outlast all of us. To do so, he's building a “team of lifers”, who he refers to as teammates, not employees. This was a great episode with some fun banter, supplement history and economics, rapid-fire product release discussion, and the big shop talk discussed above. Get in, and get ready for the huge Legend V4 tubs. https://www.youtube.com/watch?v=ili8e5sdAuw Show notes at https://blog.priceplow.com/podcast/dan-lourenco-ghost-lifestyle-143 Legend V4 Launch Special: Show Notes with Dan Lourenço (0:00) – Introductions (12:00) – 30 Serving Tubs to Remain! (17:30) – Legend Throughout the Years (24:15) – Caffeine (31:00) – Natural Colors (41:15) – Steady Legend Prices (44:45) – The Ghost 100 Year Plan (50:00) – Biggest Challenges (55:15) – Focusing on the Brand, not Competitors (59:30) – GHOST Energy (1:04:15) – Clear Whey (1:09:00) – Shifting Industry Image (1:12:45) – Brand Authenticity (1:17:15) – Upcoming formulas (1:21:30) – What's Coming Next? How to Find Dan Dan's still off Instagram! But you can follow him and his brands at the following locations: Dan Lourenço on LinkedIn Dan Lourenço on Twitter @GhostLifestyle on Instagram @GhostGamer on Instagram @GhostEnergy on Instagram You can also sign up for PricePlow's Ghost Lifestyle news alerts so that you never miss a drop – and there are a lot of them to cover. Subscribe to the The PricePlow Podcast on any platform and leave us a good review on iTunes and Spotify!

“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer   In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic branding. Tune in for tips to refine your digital strategy!   Website: https://notypicalmoments.com/ Facebook:  https://www.facebook.com/NTMoments LinkedIn: https://www.linkedin.com/in/jenna-riewer-86a688209/ Instagram: https://www.instagram.com/notypicalmoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer   In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic branding. Tune in for tips to refine your digital strategy!   Website: https://notypicalmoments.com/ Facebook:  https://www.facebook.com/NTMoments LinkedIn: https://www.linkedin.com/in/jenna-riewer-86a688209/ Instagram: https://www.instagram.com/notypicalmoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

"The issue with content is that the current ecosystem doesn't prioritise value for everyone - it's a game where a lot of brands have to create a surplus of content to stand any chance of doing well." On this special episode of the MadTech Podcast, Dom Dwight, director of strategy, insight, innovation & diversification, at Bettys & Taylors of Harrogate, makers of Yorkshire Tea, talks to ExchangeWire's editorial lead, Mariam Ahmad, about all things authentici-tea.

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of crafting a compelling brand story. She emphasizes the emotional connection a narrative creates between a brand and its audience, going beyond mere transactions. Channer explains that a brand's "why" should reflect deeper motivations than profit, such as her own drive to support nonprofits and women entrepreneurs. She highlights the success of Grab in East Asia as an example of a brand that effectively integrated its mission into its story. Channer advises authenticity in storytelling across all platforms to build trust and loyalty, ultimately leading to strong customer relationships and brand advocacy. The episode concludes with a call to refine and embrace one's brand story for deeper audience engagement.       Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

Beyonce is coming out with a new Haircare Line! And it's got people talking. It seems a lot of people, fans and non-fans are confused about this. The general consensus is she is not known for haircare. But it opens up a deeper conversation. Will consumers buy for name recognition or is your personal story behind the brand what attracts them? Well we're all not Beyonce so we don't have a built in audience that will buy whatever. We as businesswomen have to be strategic. It has to make sense to the buying public. People are more focused on authenticity and alignment these days when making purchasing decisions. So let's talk about it.

Welcome back to Intellicast!  On today's episode, we are joined by Dan Braker of Breakthrough Research. Just a note, we recorded this interview in December. Kicking off the episode, we learn a bit about Dan's background and what led him to get into market research and start his own company Breakthrough Research. This leads to a discussion around design, and its importance, especially in marketing materials and market research reports. Next, we talked with Dan about Breakthrough Research's new Brand Authenticity Approach. It was built to measure the authenticity of brands, as well as spokespeople and others who may be associated with it. Measuring the authenticity of a brand means measuring if a brand is meeting its standards and values in the eyes of consumers. It tries to show if a brand is being honest, transparent, and acting on what they say they stand for. Dan next talks about the results from the pilot program testing brand authenticity they ran earlier in 2023. Dan talks about how they found 3 of the top 4 most authentic brands were kid's brands. He also discusses how in the top 20, there were several competitors that both ranked. You can read the results by downloading the report here. In the last part of the interview, we switch gears a bit and have some fun with Dan, and learn how he became a basketball fanatic. You can learn more about Breakthrough Research by visiting their website: https://bthrough.com/ You can connect with Dan on LinkedIn here. Thanks for listening! We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we're excited to host Andy Rebhun, CEO  of Cava, a fast-casual Mediterranean restaurant chain. You don't want to miss out on Andy's expertise in creating game-changing strategies in the marketing world. Tune in as he unfurls the importance of staying true to a brand's roots and the magic of curiosity in marketing.This week, you'll learn from Andy about:Guest feedback s a catalyst for changeAdapting to new trendsNavigating the Marketing LandscapeMore!Thanks, Andy!

In episode 205 of Beyond The Story, Sebastian Rusk is joined by Tyler Cox, Director of Marketing and Growth at VaynerSpeakers. They discuss the evolving world of public speaking in the content creation era and how personal brands are leading the way. Tyler also shares his insights on the importance of authentic communication and avoiding regurgitated content.Tune in for an engaging conversation on disrupting the traditional world of public speaking and building a personal brand.TIMESTAMPS[00:02:15] The World of VaynerSpeakers.[00:04:51] Building a Brand with Substance.[00:08:21] The Adjustment Period of Content Creation.[00:10:30] Brand Authenticity and Differentiation.[00:16:02] Shifting to Providing Value.[00:23:15] The Art of Storytelling.[00:27:40] VaynerSpeakers in 2024.In this episode, Sebastian Rusk and Tyler Cox delve into the significance of personal brands in the content era, emphasizing the increasing importance of reputation. This underscores the idea that how you present yourself and the content you create online will shape your reputation and how others perceive you.QUOTES"Mindsets change. They're doing something different because of the way and what our speakers are talking about and how they bring it to the table." - Tyler Cox"And we get that information and it's really exciting to pass along to our speakers and exciting for us as a team to see, because, there's not only compliments for our speakers and what they are doing on the stage, but there's compliments to the process as well." - Tyler Cox“Your brand is simply what people are talking about you when you're not in the room. Right now, if you're just out there creating noise and you're not providing value, then I don't care for your brand now.” - Tyler Cox“Now there's nothing wrong with replicating something else from somebody else. That's honestly how a lot of people become successful these days. But when it comes to our speakers and making sure that the ones that we bring on our side and the ones that we are bringing out there have a background that is unique.” - Tyler CoxSOCIAL MEDIA LINKSSebastian RuskInstagram: https://www.instagram.com/beyondthestorypodcast/Facebook: https://www.facebook.com/BeyondTheStoryPodcast/LinkedIn: https://www.linkedin.com/in/sebastianrusk/Tyler CoxInstagram: https://www.instagram.com/tylermcox/Facebook: https://www.facebook.com/tyler.cox.9421/LinkedIn: https://www.linkedin.com/in/tyler-cox/WEBSITESBeyond The Story Podcast: https://www.beyondthestorypodcast.com/VaynerSpeakers: https://vaynerspeakers.com/==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com

Authenticity has been a core principle of the craft beer community since its inception. It's even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP's Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery's brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand. Join us in-person for CBP Connects | Half workshop, half networkingCharleston, SC | December 4-6, 2023Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Ever wanted to know what consumers really desire from their brands? Then you won't want to miss this episode with our phenomenal guest, Kurt Bartolich, the founder of Brand Certain. Kurt's bi-annual survey of 1,600 consumers provides precious insights into shifting consumer preferences, shattering the old paradigm of 'uniqueness' in favor of genuine qualities like honesty and authenticity. We unearth the importance of convenience and originality to consumers and scrutinize case studies: Bed Bath and Beyond's failure to meet consumer desires and Verbo's triumphant brand positioning.Can CEOs master the art of public speaking? Kurt's years of experience lend us invaluable advice on this topic. With a focus on honesty, transparency, and authenticity, he discloses practical tips to enhance unscripted, natural conversation, ensuring your brand message resonates with consumers. We also delve into a crisis management case, examining how Toyota navigated troubled waters. This episode is a treasure trove of practical takeaways on building consumer trust and shaping successful brands - a must-listen for anyone invested in understanding and meeting consumer needs.

This week our host Brandi Starr is joined by Robin Bowling, VP of Marketing at Sentrics. Robin Bowling is a dynamic force in the marketing and leadership realm. Based just outside of Atlanta with her supportive husband, Gabriel, and their lively trio of dogs, Riley, Lola, and Batman, Robin has shaped an impressive 25-year trajectory in marketing. While she's got a natural talent for sales, her heart truly beats for genuine connections and innovative leadership approaches. On the couch in this weeks' episode of Revenue Rehab, Brandi and Robin tackle The Heart of Marketing: Staying True to Brand Authenticity & Purpose. Links: Get in touch with Robin Bowling on: LinkedIn Sentrics Related Episodes:  Episode 76 - Emotions in Motion: Marketing Strategies that Reach the Heart Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

With authenticity as his goal, Erik Chrestensen, President of Chrestensen Designs, pushes boundaries to create a space that tells the story of the business. Erik collaborates with Architects as well as designers. He gave examples of working with each. In each example, he answered the question why work with an outside design firm in addition to the builder/architect or marketing design team.His designs come from genuine conversations with the businesses, observation, and accurate historical details for the stories he tells through his designs. Listen to hear how his designs come to life.LinkedIn: @Erik-Chrestensen

This week our host Brandi Starr is joined by Ellza Malok, CEO of Blue Monarch Group.   Ellza is an award-winning CMO, who drives businesses into the future. With a data-driven and strategic mindset, she has led global marketing teams, spearheaded brand transformations, and achieved remarkable results. Her expertise lies in developing innovative strategies, leveraging data science, and captivating audiences through compelling storytelling.   In addition to her role as CEO, Ellza is also the founder of Blue Monarch Group; a psychology-based marketing firm that helps brands change hearts and minds through their proprietary approach, the Butterfly Effect. These strategies enable them to create programs that resonate on a deep emotional level with target audiences.   On the couch in this weeks' episode of Revenue Rehab, Brandi and Ellza tackle Emotions in Motion: Marketing Strategies that Reach the Heart.   Links: Get in touch with Ellza Malok on: LinkedIn Blue Monarch Group Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

In this episode we talk a lot about BRAND AUTHENTICITY. -How can your brand social media content be authentic without oversharing? -How can you be authentic and still professional on social media? -How can a brand be fun AND authentic? Courageously Create - Boldly Innovate - ExperimentWould you like to be a part of a community that thinks outside-the-box? Would you want to know more about video marketing and social media marketing? You can either text "NOVANILLA" to (866) 311-5226OR visit this link

Should you drop the facade and present your true self to your customer base and audience?  Rand Fishkin of Sparktoro joins Wix's Mordy Oberstein and Crystal Carter to share the power that authenticity brings to your marketing efforts. Understand the power of authenticity to the brand and what it means to your consumers. Dive into how authenticity in storytelling and product value resonates and sparks something different than the noise of competitors.  Find your true voice in this episode of the SERP's Up+ Podcast!   Key Segments: [00:01:36] What's On This Episode of SERP's Up? [00:03:01] Focus Topic of the Week: The Power of Authenticity in Marketing [00:03:52] Focus Topic Guest: Rand Fishkin   Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Rand Fishkin Amanda Natvidad Asia Orangio Chris Savage Wil Reynolds Francisco Baptista   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Sparktoro

Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer.

Tune in to hear:- Why does Stacy believe that every company should have a well crafted origin story? Why does this speak to the authenticity of a brand?- What's the importance of a hook or conflict within a corporate brand story?- How can we present a hook that helps with brand buy-in without the story relying on the classic narrative tools of danger, suspense and intrigue?- What are some brands that effectively make their customers the hero of their brand story?- What role does a “villain” play in a brand's story and is this usually another business (e.g. competitor) or more ideological in nature?https://www.stacyhavener.comhttps://www.billiondollarbackstory.comOrion Portfolio Solutions, LLC, an Orion Company, is a registered investment advisor. Custom Indexing offered through Orion Portfolio Solutions, LLC a registered investment advisor.Custom Indexing offered through Orion Portfolio Solutions, LLC a registered investment advisor. Orion Portfolio Solutions, LLC, is a subsidiary of Orion Advisor Solutions, Inc. (“Orion”). Please visit https://orion.com/OCIO/custom-indexing for more information on Custom Indexing. Compliance Code: 2122-OAS-8/2/2023Ad Compliance Code: 2120-OPS-8/2/2023

Season 4 Episode 88 Accounting High is supported by our Booster Club Thank you LiveFlow!  LiveFlow - Advanced financial reporting on autopilot. LiveFlow turns your spreadsheet into a scalable, real-time FP&A platform, check them out: https://www.liveflow.io/partnerships/accounting-high Get 20% off for 3 months with promo code HIGH FACULTY: Lorilyn Wilson CLASS: #SocialStudies TITLE: Real Brand Authenticity In this podcast episode, at the CPA Engage Earmark Mobile recording Studio, Scott interviews Lorilyn Wilson, of Mad Woman Media, and discusses the importance of authenticity in branding, navigating criticism and negativity, the role of colors in branding, the concept of Heater Media, drawing inspiration from Taylor Swift, the significance of creativity, embracing pivoting, and the value of personal connection in social media engagement. Lorilyn Wilson, founder of Mad Woman Media, is introduced. The discussion revolves around the significance of authenticity and the blending of personal and professional aspects. Dealing with criticism and haters while staying true to oneself. Exploring the role of colors in branding and creating a memorable identity. Introducing the concept of Heater Media and its impact on marketing strategies. Drawing inspiration from Taylor Swift and her song "Mad Woman" as a source of creative influence. Emphasizing the need for dedicated time to foster creativity. Discussing the process of pivoting and the challenges of the pivot stage in business. Advocating for authenticity in social media posts and not hiding behind a brand. Recognizing that people are at the core of branding, and the importance of social media engagement and avoiding outsourcing pitfalls. Highlighting that the person behind the brand is the true essence of branding. Encouraging individuals to embrace their authentic selves and be genuine in their endeavors. Shout Outs: FreshBooks, Tyra Banks, Kenji Kuramoto, Blake Oliver, David Leary, CPA Engage, Earmark, QuickFee --- Send in a voice message: https://podcasters.spotify.com/pod/show/accountinghigh/message

Bio Jocelyn Delk Adams is the founder, author, national television personality and brand ambassador behind the award winning cookbook Grandbaby Cakes and the food website Grandbaby-Cakes.com, which gives her family's, particularly her grandmother's, cherished generational recipes her modern spin while preserving their original charm and spirit. Jocelyn is the co-host of the Cooking Channel and Discovery Plus game show, Stab That Cake. She's also a judge on Disney Channel and Disney Plus' Magic Bake Off, Food Network's popular series “Santa's Baking Blizzard” and “Beat Bobby Flay”, and cast member of such shows as “Food Fantasies” on OWN Network, Cooking Channel's longest running most popular shows, “Unique Sweets” and TODAY Show's “TODAY ALL-STARS”. In addition to being a regular on the TODAY Show and Good Morning America, she is regularly featured on The Rachael Ray Show, Food Network's “The Kitchen”, Dr. Oz, Tamron Hall, The Cooking Channel, People Magazine, ABC World News Now, Food and Wine Magazine, Parents Magazine, Hallmark Channel, Better Homes and Gardens Magazine, O (The Oprah) Magazine, The Thanksgiving Day Parade on CBS, Essence Magazine, Huffington Post, Bon Appetit, Southern Living Magazine, and many others. Jocelyn also has a line of cakes exclusively from Williams Sonoma that ship across the country. She gave a TED Talk in 2017 about Brand Authenticity and has been a top brand ambassador and writer for several top brands such as Coca-Cola, Land O' Lakes, Audi, Dole, James Beard Foundation, Pillsbury, State Farm, HomeGoods, McCormick and many more. Jocelyn's first cookbook Grandbaby Cakes was released in September 2015 and was featured as a top fall cookbook by People Magazine, Vanity Fair, Yahoo! and Epicurious. It also won the Gourmand World Award 2016 for Best Blogger Cookbook USA and was nominated for an NAACP Image Award 2016- Outstanding Literary Instructional Work. Jocelyn was also a contributor to 2017 Eater's Cookbook of the Year Feed the Resistance. Her next cookbook Everyday Grand will be released on March 14th. Website: https://grandbaby-cakes.com/about/ Instagram: https://www.instagram.com/grandbabycakes Everyday Grand: https://grandbaby-cakes.com/everydaygrand/ _____________________________________________________ This episode is sponsored by Culinary Historians of Northern California, a Bay Area educational group dedicated to the study of food, drink, and culture in human history. To learn more about this organization and its work, please visit its website at www.chnorcal.org If you follow my podcast and enjoy it, I'm on @buymeacoffee. If you like my work, you can buy me a coffee and share your thoughts

Understanding how to implement your brand authenticity into your business makes it easier for you to attract an audience that sticks with you throughout the years.If you haven't been following along, make sure that you go back, listen to the episodes within this series that come from my book, Influencer Entrepreneurs: The 4 Step Framwork to Building Your Audience, Growing your Business and Making Money Online. The episodes are 312, 314 and 316 that are all part of this series.You'll also want to make sure you download the free workbook that goes along with it.Read more HERE.

Tune in to hear:- What are some of the psychological mechanisms that make our vision of ourselves so cloudy at times?- If Melina hoped to draw out a deeply personal answer to the question “what are your financial goals,” how would she go about constructing the question?- What are the hallmarks of a psychologically sophisticated brand and what is the psychological impact of this authenticity?- What is the “surprise and delight” approach and why isn't it more ubiquitous in customer service and UI design?- How can we protect ourselves against being on autopilot as consumers? How do business owners encourage getting their clients in this kind of groove?- How is pricing strategy a lot more complicated than it seems on the surface?https://thebrainybusiness.comCompliance Code: 1274-OAS-7/20/2022