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Episode 71 - The End of Advertising As We Know It I’m not going to lie. Advertising is interruptive. Advertising is annoying. Advertising is a waste of time unless you’re doing it differently than you did back in the day. You can only throw so much money into advertising before those on the receiving end are going to completely ignore you. I read a ridiculously awesome article written by Frank McKinley recently, "Why Advertising Doesn’t Work." You can read it for yourself on Medium here: https://medium.com/publishous/why-advertising-doesnt-work-51eb21df575c In this article, Frank talks about how much the world has changed and how ineffective “buying interruptions” is these days. Stop the insanity, I say. Personally, I love advertising. I love marketing. I love social media. But the same old same old simply isn't working anymore. You. Me. Everyone of us in this business has to concentrate more on authenticity, creativity, transparency and immediacy. Enough with the smoke and mirrors. Enough with the clever hacks and chicanery. Enough with the monstrous budgets. If you ask me, just being yourself is the best advertising you can buy today.
Today's episode features Frank McKinley, the author of over six books. We spoke about writing habits, how Frank writes, the importance of deadlines and much more. For more info on Frank, go to frankmckinleyauthor.com If you'd like some help with finishing your book, I'd love to help you move forward. Check out Storycrafting.net/finish Thanks for listening!
Today, we have an interview with author and coach Frank McKinley, host of the Thriving Writers Show, and we will be talking about how to thrive as a writer and sell thousands of books. Check out the full show notes and links here: storyartist.me/2018/10/03/15-how-to-become-a-thriving-writer/ If you like it, you can support the show on Patreon with several dollars a month: www.patreon.com/storyartist
Julian and Michelle Tatka and Frank McKinley with Rockstar Realty AZ join us in studio. No, not to film a music video, but to share how they have been able to grow the brokerage by finding rockstar agents! They discuss how their company is like a big family of professional agents who like to hang out together. Julian says to be yourself and focus on demographic farming more than geographic farming. Great advice!
Frank McKinley is a published author, writing coach, and entrepreneur. He's has sold over 26,000 books and is the Founder of the Tribe Builder's Network. He is passionate about helping writers get published and get their books into the hands of those they're called to help. Don't wait until things are "at one hundred percent!" Start with a template, discover your process, and let it evolve over time. Get it done through any means possible. Don't let things like a "website" hold you back. Resources Thriving Writers (official site) Frank McKinley on Twitter Frank McKinley on Facebook
Writing on Air Radio Show Can you imagine selling 10,000 books? How about 500? Join Carol and her Guest Frank McKinley as he shares his story about his books and how he came to sell over 20,000 copies! Frank McKinley has been a writer since he could pick up a pen. When the boys his age were playing war with toy soldiers and pellet guns, he was designing magazines made of construction paper and crayons. Inside were articles, pictures, even ads! Writing allowed him to sort through his feelings as a troubled teenager. In high school, his poems won first prize in the annual Fine Arts Festival. As a young man, his writing even helped him win his wife! Now, Frank McKinley is the author of 4 bestselling books, selling over 25,000 copies! He did without a blog, an audience, or an email list. Today he leads two Facebook groups and spends his time helping writers engage readers, sell their ideas, and build their tribes. He is also the host of the Thriving Writers Show on YouTube. When he’s not working, he loves coffee and good conversation. You can find and connect with Frank at: frank@frankmckinleyauthor.com https://www.frankmckinleyauthor.com/ https://www.facebook.com/FrankMcKinleyBooks/ https://twitter.com/Frank_McKinley https://www.instagram.com/frankmckinley/ https://www.amazon.com/Frank-McKinley/e/B00JPUV6V8 https://www.frankmckinleyauthor.com/blog/ Find Carol, more authors, book reviews & more at http://www.writingonair.net