Bob Cargill's Marketing Show

Episode 200 - Teaching, AI, Social Media and Rockstars In this 200th episode of Bob Cargill's Marketing Show, Bob reflects on his journey in marketing and podcasting, emphasizing the importance of social media, personal branding, and storytelling. He shares insights on building trust, embracing technology like AI, and the significance of human qualities in a digital world. Bob also discusses his experiences with running marathons, the joy of teaching and the empowering mindset of feeling like a rock star.   Takeaways This is the 200th episode of Bob Cargill's marketing show. Social media is an extension of our lives. Everyone can be a publisher. A personal story isn't just about where you've been. Everybody is a personal brand. You never know how far you can go until you try. I love, love, love teaching. You need to partner with AI. Human qualities matter more than ever. Believe in yourself and feel like a rock star. Sound Bites "Social media is an extension of our lives." "Everyone can be a publisher." "Everybody is a personal brand." "I love, love, love teaching." "You need to partner with AI." "Human qualities matter more than ever." Chapters 00:00Celebrating Milestones: The 200th Episode 02:57The Power of Social Media and Personal Branding 05:47Lessons from Life: Trust and Authenticity 09:07Embracing Technology: AI and Social Media 12:00Running and Resilience: Lessons from the Boston Marathon 16:45Teaching and Inspiring the Next Generation 20:04The Role of AI in Modern Communication 22:55Human Qualities in a Digital World 27:52Empowering Others: The Rock Star Mindset

Episode 199 - Why You Should Make Social Media a Priority    A new fire chief just took the helm in town, and one of his top priorities is to strengthen the department's social media presence. Now that got my attention, not to mention my kudos and props. And yes, if a fire chief understands the power of social media, why shouldn't every business, brand, company and organization? Why shouldn't everybody realize the importance of the connections that are waiting there to be made online? People aren't looking for the evening news or flipping through the paper anymore. They're scrolling, clicking, sharing and engaging on LinkedIn, Facebook, Instagram, X and the like. That is where breaking news happens. That is where trust is built. That is how you stay connected with the people who matter most. Social media isn't optional in today's day and age, it's essential. It's the next best thing to being there in person for communications and community. It's your direct line to your friends and your family, the clients and customers, even complete strangers. It's where you'll find the bulk of your audience, no matter who they are, on a regular basis, where you'll find countless opportunities to inform, inspire, engage and enlighten them in real time. So don't be out of sight and mind. Take a page from this fire chief's playbook - show up on social media and share your messages with the public. Be conspicuous in your presence day in and day out where your communications can catch fire and spark action - if and when desired, necessary, etc. - among your constituents.

Episode 198 - Talking to Three Suffolk University Students about Marketing, Social Media and More   In a course I teach at Suffolk University in Boston, we recorded this podcast episode in the classroom recently. It was a great experiential learning experience in marketing, social media, public speaking, personal branding and thought leadership. Thanks to wicked smart, ridiculously awesome students, Syria Ricciu (Trustee Ambassador and President of Suffolk's Health and Careers Club), Michael Klier (VP of of Suffolk's Finance and Investing Club) and Zena Fitzgerald (CMO of Suffolk's Finance and Investing Club) for being my guests on the show. Rockstars, all.

Episode 197 - Talking to My Fisher College Students about Inbound Marketing   Wicked smart. Ridiculously awesome. Rockstars. That's how I'd describe my inbound marketing students at Fisher College in Boston who joined me in the recording studio today. What an epic experience. With Ryan Sheehan working the control room like a pro and Fadi Dhahib, Ethan Nguyen, Aswin Chummasorn, Kennie Herrera and Julian Lamparelli behind the mics with me - cameras rolling - we tackled everything in this podcast from social media to content marketing, customer journeys to personas. And just when I thought it couldn't get any better, these students shared their own personal stories and what they love so much about their educational experience here at Fisher. And here's the best part - their classmates were in the audience, live, cheering us on. The energy in the room was electric. Their support, their enthusiasm - it was everything. I've gotta say… I was blown away. Their insights. Their energy. Their passion. These students get it. They're not just the future of marketing, they're the future of business, they're the future, period. And they're already making waves. I couldn't be more proud of them. Applause, applause. Yes, absolutely, rockstars, every single one of them.

Episode 196 - Conversational Marketing, Podcasting and More with Casey Cheshire  In the latest episode of my podcast, Episode Number 196, I talk to Casey Cheshire, Podcast Producer and Chief Evangelist at Ringmaster, a Nashua, New Hampshire-based company that produces "branded podcasts for B2B companies that create authentic conversations that generate irresistible content."    Casey and I have a ridiculously awesome conversation in the Fisher College (Boston) podcast studio (thanks to college student and podcast producer, Ryan Sheehan) about everything from marketing automation to the importance of in-person, face-to-face conversations with your clients and prospects, from climbing mountains to running marathons and much more. 

Episode 195 - The World Revolves Around You  I couldn't help but be incredibly intrigued by an ad on TV I saw recently that boldly declared, "The world revolves around you." This ad caught my undivided attention because, growing up, when I was just a kid, I heard something very different: "The world doesn't revolve around you." Those words that I heard when I was knee high to a grasshopper left a mark - they made me feel small, unimportant, insignificant and disconnected. But these words? This ad? It offers something powerful - a message that speaks to the heart. It reminds us that feeling valued can change everything in our lives. In marketing, in advertising, on social media, in life itself, the greatest gift you can give someone is the belief that they really matter, that they're being seen and heard. When people feel that the world revolves around them - even for a split second - it lifts their spirits, it makes them smile, it gives them hope. It fills them with confidence, self-worth and the courage to take on life's many difficult challenges. Making people feel good about themselves is not just good for business, it's good for peace, love and understanding in all walks of our professional and personal lives. So yes, the world revolves around you. It revolves around me. It revolves around each and every one of us. When we share such a ridiculously awesome sentiment with others - and feel it in our own hearts and souls, too - we create a world where people are empowered, where we continue to lift each other higher, where we live, work and play happily ever after.

Episode 194 - Teaching, Running, ElevenLabs, Rustic Marlin and More  In this episode of my podcast, Bob Cargill's Marketing Show, I catch you up on some of what I've been doing the last few months, including teaching marketing at two universities in Boston, hosting the Bob Cargill's Marketing Road Show conference in Boston in early November, using AI (ElevenLabs) to record an audio version of my book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media and more. I also share a couple of good marketing-related stories, one about seeing this ridiculously awesome "selfie station" in front of a store, Rustic Marlin, at Faneuil Hall Marketplace, and another about an ad I heard recently that inspired me with the words, "The World Revolves Around You." 

Episode 193 - Talking to My Suffolk University Students about the Foundations of Business In this episode of my podcast, Bob Cargill's Marketing Show, I ask a few of my students (Tommy, Evan and Mona) in the course I teach at Suffolk University - Business Foundations - about the importance of social media and what we've learned in class about AI this semester.  

Episode 192 - Talking about Advertising Week New York and More with Manisha Patro In the latest episode of my podcast, Episode Number 192, I talk to Manisha Patro, a recent Pace University Pace University - Lubin School of Business graduate about what she took away from her attendance recently at Advertising Week New York 2024 #AWNewYork24. She said she noticed that there was quite a bit of focus on marketing to Gen Z as well as the emergence and use of AI.  We had a few really good laughs during our conversation, too. Manisha is a wicked smart, ridiculously awesome marketing analytics and CRM professional at the beginning of her journey in the business world with an incredibly bright future ahead of her.  Listen. Learn. Enjoy. P.S. You can find and follow Manisha Patro on LinkedIn here... https://www.linkedin.com/in/manishapatro103/ 

Episode 191 - Capture the Moments and Memories for Your Customers and Constituents Capture the moments. Capture the memories. If you're a business or brand, that's what you want to do on behalf of your customers and constituents, those who are so enamored with your products and services that they would love to capture their experiences with them on film. So you do it for them. Set up a selfie station. Install a camera. Make it easy for your fans to immortalize themselves in social media history. They'll have the documentation of their time with you. You'll have the advertising and promotion. You record it. They share it. Whether we're talking about riding a roller coaster or dining out at a fine restaurant, attending a university or a conference, taking in the theater or a ballgame, going to the grocery store or the beach...wherever people congregate, whatever they like to do, in this day and age, if it's not on social media, it didn't really happen. Right? So help make it really happen. Help people capture those really special moments and memories in their lives to share with the world on their social media feeds. They'll thank you for it, even pay you for it. You'll get the word out about your business or brand to a much bigger audience. It's user-generated content (UGC) for a win-win if ever there was one, only you gave your fans the idea, you did it for them.

Episode 190 - Nike's Great, New Ad, "Winning Isn't for Everyone" Am I a bad person? That's the question that Willem Dafoe, as narrator, asks in the great, new Nike ad entitled, "Winning Isn't for Everyone." Am I a bad person? In this ad, he's asking that question on behalf of a team of superstar athletes, incredible, iconic personal brands in the world of sports like LeBron James, Serena Williams and others. This is a great ad because of its storytelling and filmmaking, because it is both inspirational and motivational. This ad is an example, if you ask me, of advertising without advertising, of commanding your attention before you even realize it's all about Nike, not the athletes. "Winning Isn't for Everyone," of course, but it is for those who are willing and able to make that commitment to excellence. And this ad is excellent. This ad is, yes, a winning ad.

Episode 189 - AMA Boston, Noah Kahan, the Presidential Race, AI, the New Nike Ad and More   In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the new Nike ad, "Winning Isn't For Everyone," to Noah Kahan's Fenway Park (Boston, MA) concerts being livestreamed by TourGigs, the end of my role as president of the American Marketing Association's Boston chapter to my plans for my own live, in-person marketing conference (thanks to Helen and Claudia) in the fall and much more.   

Episode 188 - Just Be Yourself on Social Media Do members of Gen Z have a split personality due to social media? I read something like that somewhere recently, that their personas on social media may not be an exact match of who they are in real life (IRL). They're only revealing a certain side of themselves there as opposed to their complete selves, which can cause them a great deal of stress. I would think that could be an issue for anyone of any age who spends a lot of time on Instagram, Facebook, X, LinkedIn, TikTok and the like. But it doesn't have to be that way. Your existence on social media should be an extension of who you are IRL. That's your true self, your whole self, your original self - within reason, of course. That's more authentic, transparent, credible and trustworthy, anyway. That's easier on everybody as well. Nobody has to pretend. Nobody has to pose. Others can get to know the real you whether you're online or off. You don't have to put on airs in any way, shape or form. You just have to keep it real.

Episode 187 - AMA Boston, Teaching Social Media, Gen Z, Wendy's and More In this episode of my podcast, Bob Cargill's Marketing Show (recorded live on Instagram), I talk about several different news stories having to do with marketing and social media and conclude with a pep talk to my audience about the importance of feeling like a rock star.

Episode 186 - Social Media is a Level Playing Field Social media is a level playing field on which anyone can win. Sure, it helps if you're a big brand or celebrity, but theoretically, anyone can make a big splash here, there or anywhere else on social media and attract a large audience. Share your journey and document your day. Take people behind the scenes. Take them along for the ride. Believe that others are interested in what you have to say, what you have to show, what you have to share, etc. They really do want to see you and hear from you, day in and day out. That's human nature. People are curious. People care more than you may realize about your daily routine, your highlights and milestones, your victories and defeats. You are the star of your own show on social media. Step into the spotlight. The floor is yours. Rise to the occasion. Take advantage of the opportunity. Get after it now. #SocialMedia #Branding #PersonalBranding #Marketing

Episode 185 - AMA Boston, Leadership, Marketing, Social Media and More with Emilee Cocuzzo In this episode of my podcast, I talk to Emilee Cocuzzo, Service Delivery Lead at Valere, Adjunct Professor at Clark University and President-Elect at AMA Boston. She tell us about her career journey up to this point, what it's like to serve on the board of directors of the American Marketing Association's Boston chapter, what leadership looks like to her, what she honestly thinks about social media and much more.  About Emilee Cocuzzo Service Delivery Lead at Valere leading AI and digital transformation work and projects. Previously a senior consultant at Booz Allen working on cyber security, enterprise data management, IT and digital modernization, DE&I strategy, and financial management projects. Adjunct professor at Clark University teaching about entrepreneurship. President-Elect at AMA Boston. 

Episode 184 - How Can Your Products and Services Bring People Together? Brands and businesses, marketers and advertisers, how can your products and services bring people together? That's the premise behind a ridiculously awesome ad I saw recently for Australian Lamb called the Generation Gap, "the impassable chasm that's divided Australia." It's a very entertaining and enjoyable spot, if you ask me, fascinatingly and humorously alluding to all the obvious differences between generations except for the fact that they all like lamb. It's a compelling and captivating short story with a very happy ending. Apparently there's no difference of opinion about lamb. As everybody comes together over lamb in this campaign, how can you follow the same recipe for success, illustrating that what you have to offer is universally, unanimously even, acclaimed?

Episode 183 - Personal Branding: Encourage People to Take Pictures of You A great way of getting the word out about what you have to offer your community is to have someone else do it for you. That's one reason why it's so easy for celebrities to grow their personal brands. Everywhere they go, their pictures are taken and shared with the world. They have no privacy. And in most cases that's okay with them. That's life in the public eye. That's free publicity. In rare instances, however - certain live performances such as the two I saw recently, by Dane Cook, the comedian, and Jethro Tull, the rock band - photographs and video recordings are forbidden. They don't like the distraction, for one thing. They also want complete control of their intellectual property. Not to mention...they're so ridiculously successful, they can afford to take that position. Most of us, though, not so much. We don't want to be like them if we're in marketing, advertising and sales of any sort. We don't want to be like them if we want the opportunity to reach an exponentially larger audience. We don't want to be like them if we want our followers, friends and fans to spread the word about us to their own respective social media networks, making it possible for us to get in front of people we would never have the chance to connect with otherwise. We want to increase our chances of going viral and extending the reach of the messages we share with our constituents and stakeholders. If we care at all about personal branding, we don't just want to allow people to take pictures of us, we want to encourage it.

Episode 182 - Are You a Double Threat on Social Media? It's one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes. It's another thing - and it's a big thing, too - to be able to be in front of the camera, behind the microphone, to be a content creator as a personal brand, either representing yourself as an individual or on behalf of your employer, a brand, business, etc. That's a double threat. Yes, if you can do both, if you can be both behind the scenes and in front of the camera, you would be considered a double threat, an invaluable asset to the organization for which you work. So I encourage all my students, all my clients to have both the skills to manage social media, to leverage digital technologies behind the scenes, as well as the confidence and talent to put yourself in front of the camera and behind the microphone. All that will make you especially invaluable during the course of your career as both a personal brand and employee. All that will be a win-win. #SocialMedia #PersonalBranding #Marketing #Success

Episode 181 - The Continuation of My Teaching Journey, AMA Boston, the Domino's Free Pizza Campaign, Coach Prime and More In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the personal branding power of University of Colorado Boulder football coach Deion Sanders (also known as Coach Prime) to the great strategy and creativity behind Domino's recent Free Emergency Pizza campaign, from my work as a professor of marketing and social media to my role as president of the American Marketing Association's Boston chapter. 

Episode 180 - Answering Questions about Social Media from Northeastern University Grad Students In this episode of my podcast, Bob Cargill's Marketing Show, I take a few great questions from the wicked smart, ridiculously awesome students in the course on social media I teach at Northeastern University. We talk about how the emergence of AI (Artificial Intelligence) has changed how we create content today, how I personally am able to effectively consume a seemingly endless stream of online information and more. Listen. Enjoy. Thanks. 

Episode 179 - Teaching Marketing, Social Media, Business and Other Things on My Mind  In this episode of my podcast, Bob Cargill's Marketing Show, I talk about how much I enjoy my role as an adjunct professor at three outstanding universities in Boston this fall (2023), teaching marketing, social media and business. Need some insight and inspiration about personal branding, thought leadership and thriving, not just surviving in this digital era day and age? This episode's for you. Do you know what it means to reach for the brass ring? I also talk about what that has meant to my career so far - and what it can mean to yours. Who's with me? I hope you are. 

Episode 178 - A Great Football Coach, A Great Personal Brand Deion Sanders. Coach Prime. Great football player and baseball player back in the day. And now he's a great head college football coach at the University of Colorado Boulder. He's a great personal brand, too. He's not afraid to speak freely and frequently. He's always in the headlines, always on social media, always in the news, always on our minds. And because he's such a strong personal brand, his words carry weight. He has a huge impact on all of those around him. Me, you, all of us can be like Coach Prime. We just have to speak up, put ourselves in front of the camera, share our knowledge and expertise with our followers and fans, and be conspicuous in our presence whatever we do, wherever we go. That's how to be like Deion Sanders. That's how to have a winning personal brand.

Episode 177 - Personal Branding, Marketing Trends, Social Media and More  In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing - from AMA Boston (https://www.amaboston.org/) to my book (Twenty Jobs, Twenty Lessons - a Long, Strange Journey in Marketing, from Junk Mail to Social Media), personal branding to marketing trends (for instance, pumpkin spice-flavored coffee in the fall here in New England) and more. Enjoy!  

Episode 176 - Let Go of the Message  Many people, for personal and professional reasons, are afraid of letting go of the message on social media. Yet ironically, if they shared what they had to say loosely and liberally on social media, chances are the message - THEIR message - would reach more people, people they might not have reached otherwise. So letting go of the message can be a good thing on social media because you can let others respond to that message, interact with that message, help you spread that message further, faster to many more people. You can be afraid of letting go of the message, but that means your message has very little impact if any at all. On the other hand, if you let go of that message - by the way, a message just like this one of mine - on social media, you just may see exponential growth in terms of friendships, fans, connections and customers, whatever it is that you would like to have more of on social media. All of that - and, yes, more - could be yours if you were just willing and able to let go of the message.

Episode 175 - Lift Others Up on Social Media I saw Dennis Yu of BlitzMetrics speak recently at the DigiMarCon conference in Boston. He gave a ridiculously awesome presentation...during which he said something that meant so much to me that I shared it with my students in class and I talk about it in this episode of my podcast. And that was something like...your personal brand is a reflection of how you pick others up. So share other people's content, like their content, engage with their content. Give them props, kudos and congrats. The more you do that on social media, the more likely those people will be to reciprocate. It's such a positive reflection on you when you help others. And the likelihood is that over time, you'll earn their trust, respect and friendship. Mutually beneficial relationships will ensue.

Episode 174 - Threads, AI, Personal Branding, Church and More In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing. I talk about the new app, Threads, the fastest growing app in history, which I am not as enamored with - at least not yet - as you might imagine. I also address the fact that AI has taken the world by storm in the last few months, the importance of personal branding, the Franklin United Methodist Church's successful usage of social media and more.

Episode 173 - Teaching, PR, Inspirational Stories and More with Kim Ring  In this episode of my podcast, I talk to Kimberley Ring about her very inspirational career journey from founding her own PR agency, Ring Communications, over 15 years ago to her unbridled passion for teaching today as a faculty member at Suffolk University.  About Kimberley Ring Allen Kimberley Ring is the founder of Ring Communications - one of the fastest growing integrated marketing firms in Boston. She is known as one of the leading public relations professionals and social media influencers in Boston and is known for her work with high profile brands in the lifestyle, hospitality, and sports industries. A self-made publicist and business owner that has built a successful career around joining “old school ethics” with “new school techniques,” she has been delivering creative, innovative and successful marketing, public relations and social media campaigns for almost twenty years. She founded her own consultancy in 2007 and has built the business to represent an impressive client roster that includes national and global brands including the UFC, ISlide, Actress Eliza Dushku, MLB pitcher Pedro Martinez, Chef Michael Schlow, the Gronkowski brothers and many, many more.   In addition to growing her business and leading her team of up and coming marketing stars, she serves as a professor at Suffolk University in Boston, where she teaches various courses on marketing. 

Episode 172 - The Boston Marathon, a Megaphone, Weather Forecasts and More  In this episode of my podcast, I talk about a number of topics related to social media and marketing. Using the finish line of the Boston Marathon as an example, I point out the importance of creating social media places for your audience members to take pictures for sharing online. I compare using social media to speaking with a megaphone. Then there are the weather forecasts I see being recorded by TV meteorologists especially for social media, which I think is a great trend. Thanks for tuning in to another informational and insightful episode of Bob Cargill's Marketing Show.  

Episode 171 - The Importance of Having a Personal Brand People are always questioning the importance of having a personal brand. Why do I have to be on social media on a regular basis? Why do I have to share content about myself and what's going on in my my personal life and professional lives? I don't want to be a public figure. I just want to keep things to myself. Well, hey, that's okay. That's your choice, that's your prerogative. But if you're using social media and you'd like more attention for both personal and professional reasons, then share who you are, ALL of who you are, the best and the worst, the ups and the downs, the good and the bad (within reason, of course

Episode 170 - Selling Ice Cream, Attending Church, Teaching Marketing and More In this episode of my podcast, I talk about everything from an autobody shop in Florida to a dog walker in Boston, driving an ice cream a long time ago to running the Boston Marathon next month, attending church in my hometown to teaching college students in Boston. Listen in to a good half hour of stories, lessons, tips and updates. Enjoy.   

Episode 169 - Making It a Pleasure, Not a Pain, for Your Customers and Clients I was on the MBTA Commuter Rail Green Line recently heading home from work from Boston's Government Center station to Woodland in Newton. I've taken this route home, this train, the MBTA's Green Line, a lot, but never had I heard the driver of the train announcing the stops the way this particular driver was announcing them. She had a ridiculously awesome personality, a tone of voice that was making me feel like we were on a happy, celebratory tour of all the stops along the route of our luxury ride home, like those stops actually meant something to us as commuters about to call it a day. She wasn't reciting those stops in a listless, monotone voice like it was just another part of her job. Quite the contrary. She was enthusiastic. She was passionate. She was really giving it her all. She just had a positive, upbeat tone in her announcements that made me feel good about riding the T, that lifted my spirits after a long, hard day at work. And I told her so when I disembarked. And I tweeted about it. And now I've recorded a podcast episode about it. What can other businesses and brands learn from the driver of that train that night? Give your customers and clients an extraordinary experience, a pleasant surprise. Give them the experience of their lifetimes. When they're engaging in one way, shape or form with your products and services, give them your all. You want to leave your constituents feeling good about themselves and their decision to engage with you, one way or another. The better they feel while they're engaging with whatever it is you have to offer them, the more likely they'll be to think highly of you, not to mention to spread the word about how favorably impressed they are with your products and services. A little enthusiasm on the job can go a long way towards making it a pleasure, not a pain, for the members of your audience to do business with you.

Episode 168 - Agency Life, Qualitative Research, Walking, Flying and More with Casey Mohan In this episode of my podcast, I talk to Casey Mohan-Schulz, VP, Qualitative Insights & Strategy at CMB, a full-service custom market research and strategy firm in Boston, and President of AMA Sacramento Valley in California.  About Casey Mohan Casey leads CMB's qualitative practice and brings over a decade of qualitative research experience to the CMB team. During her career she has overseen numerous initiatives for Fortune 1000 clients, delivering insights and strategic recommendations that help clients connect with their target audiences and understand business context in meaningful ways. Her experience includes designing and conducting research for global clients across a broad range of industries and among a diverse range of audiences in both B2B and consumer spaces. Well-versed across qualitative methodologies, Casey has successfully conducted and overseen traditional and online focus groups, 1:1, and ethnographies, online discussion boards, innovation and ideation, co-creation workshops, as well as led employee focused meeting facilitation and activation workshops to help companies communicate research insights across their organization. Casey's work spans a range of clients/industries: Northrup Grumman, Lockheed Martin, Fiserv, Bank of America, Schwab, TD Bank, GoDaddy, Clover, Meta, Google, Activision Blizzard, Microsoft, Disney, Dignity Health, Geisinger, MD Anderson, SC Johnson, Restaurant Brands International, Taco Bell, Enterprise and more. ​ In her free time, Casey volunteers with the American Marketing Association.  In 2021 she was nominated as a national Volunteer of the Year for her contributions to developing DEI educational resources for the organizations' 1000+ professional chapter leaders, and her work co-authoring a national DEI framework and strategy. She has also led the Sacramento Chapter serving as Chapter President from 2019-2022. Casey also volunteers with local aviation related organizations throughout Sacramento including the California Capital Airshow, with her past volunteer work focusing on insights to support the International Council of Airshows.​ Casey graduated from California State University in Sacramento, earning a Bachelor's Business Administration with concentrations in Marketing and International Business.

Episode 167 - Social Media, Samuel Adams and More In this episode of my podcast, which celebrates its five-year anniversary next month, I talk about a number of topics. I start off by talking about how I'll be running the Boston Marathon again this year, the 15th time I have run this historic race for a charitable cause. I then share my feelings about how much I love teaching, something I've been doing a lot of at this new stage in my career, and being involved as a member of the leadership team - as president - of the American Marketing Association's Boston chapter. I talk about my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. I go on about the importance of knowing how to use social media effectively in 2023 and beyond, finally finishing my monologue with my take on a great, new ad from The Boston Beer Company for its non-alcoholic beer, Samuel Adams Just the Haze. 

Episode 166 - How to Crush It on Social Media with Kris Bryant In this episode of my podcast, I talk to social media strategist, UGC (User-Generated Content) creator and public speaker, Kris Bryant https://crushitwithkris.com/, about personal branding, marketing, TikTok and much more.     

Episode 165 - Embrace Technology Now This time around, I talk to you about the importance of Lesson 12 in my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media, which is "Embrace Technology Now." Turn up the volume. And enjoy.

Episode 164 - My Marketing Monologue  In these 30+ minutes or so, I talk about my teaching, a great presentation I saw by Google's Head of Industry, Don Batsford, recently at an event co-sponsored by Suffolk University and the American Marketing Association Boston, some good example of brands that have successfully "humanized" themselves and the need for all of us as human beings to be good to each other, among other things. Turn up the volume. And enjoy. 

Episode 163 - Carhartt: A Great Brand in More Ways Than One Workwear. Work clothes. Work gear. All of the above is what Carhartt makes. All of it is very high quality and very popular. Popular because it is so good-looking and long-lasting, but also because the brand itself is just so damn cool. I mean, I feel like I'm always seeing the logo somewhere on what people are wearing, from complete strangers on the street to the college students I teach to my own two sons. And now I'm proudly displaying it on a new hat I recently bought. Now I'm one of the cool kids. My point is this. Carhartt may say what they have to offer is for the tough and hard working among us, but I'm sure they know that their stuff is being bought for its looks as well by people from all walks of life. I'm sure they've taken the pulse of their brand and audience enough times to know why they're so super successful. To a great degree, their brand is not what they say it is, it's what those who are scooping it up left and right say it is. Right? I'm sure they know that, but what about you and every other brand out there? How close are you to those who practically worship (hopefully) the products and services you have to offer Listen to your audience. Observe how - and why - your brand is being consumed so much (or not) and take it from there. Don't ever lose touch with those on whom you depend.

Episode 162 - The Dairy Queen Brand Extension My wife, Barbara, and I recently had lunch recently with my mom at the same Dairy Queen in Bellingham, Massachusetts that my family went to back in the day. Only now it is a Dairy Queen Grill & Chill, not just a place to get soft-serve ice cream, milk shakes and other frozen treats. Talk about a big brand extension. I mean, this company has been around since 1940 and has over 7,000 locations today. When I was a kid, we'd get whatever we wanted for our birthdays. That was awesome. This time around, we got whatever we wanted, too.

Episode 161 - Attracting the Attention of your Audience If you don't attract the attention of your audience in advertising and marketing, you won't have any customers and clients. It's that simple. And in this day and age, it's more difficult than ever to stand out among the competition and clutter, to get people to notice what you have to offer them. However, I couldn't help but notice a truck recently that was conspicuously parked in the huge, empty parking lot along Sudbury Street outside of Mill & Main, the old, historic mill complex in Maynard. Bull Spit. That was the name on the truck. Bull Spit. Catchy name for a business. Right? Attention-getting to say the least. Both the double entendre of the name of this brewing company and the fact that this truck was so strategically parked in that lot where you couldn't miss seeing it certainly captured my attention. I'm sure many others have noticed it as well. Turns out that by no coincidence, of course, one of their locations is situated right there in the mill, so this truck serves as a convenient call to action, a reminder that they're there and open for business. That's no bull. That's outstanding advertising and marketing.

Episode 160 - What's Your Current Situation?  What's your current situation? That's a thing on social media...telling people where you are and what you are doing now. You may already know that and even do that in your personal life, share your current situation with those who follow you on social media. But do you do that in your professional life? Documenting your days in real time is an easy and effective way for brands, businesses and professionals to establish a strong, steady presence on social media. It shows you care enough about your audience to share your life with them. It satisfies their curiosity. It deepens the relationship you already have with them. It leads to greater engagement and unlimited possibilities for bigger and better things between you and those who look up to you. It's a win-win. Keep those who follow you abreast of your whereabouts and goings-on. Share your current situation on social media as often as possible.

Episode 159 - Be Like Kevin Kevin Cronin is the lead vocalist and front man for the ridiculously awesome rock band, REO Speedwagon. He's a great performer and a great guy. But that's not why I want to talk about him today. I want to talk about how great he is on social media. Brands, businesses, professionals, people...everybody likes listening to Kevin and his legendary band perform, right? But not everybody knows how much they can learn from Kevin about how to use Facebook, Twitter and the like. It was more than 40 years ago when I saw REO Speedwagon at the Boston Garden. They put on a spectacular live show then, as I am sure they still do today. Yes, they're still touring, and I would love to see them again in concert. But in the meantime, I enjoy following Kevin on Facebook where he is as much a star online as he is on stage, documenting where the band is on the road, what they're doing and how he's feeling. That's how to do it on social media. Give people a look behind the scenes, an up-close and personal view of your life, both personally and professionally. And yes, believe it or not, whether you're a rockstar like Kevin or not, people are interested in your everyday goings-on. That's the lesson to be learned here. That's branding. That's marketing. That's the bonding that comes along with the fact that you're sharing what you're doing day in day out on social media with those who care so much about you.

Episode 158 - Making My Book with Maria Antonia Silva and Morgan Hume  In this episode of my podcast, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book,  Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. Maria was the designer of the book and Morgan the editor. Both of them are recent graduates of Suffolk University in Boston, where I am an adjunct professor. I can't thank them enough for their skills, talent and support.  

Episode 157 - Using Twitter Spaces in a College Classroom Wait! What? You're not using Twitter Spaces yet? My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience. In hosting this Space - a discussion about what's new in social media - we built a community, we positioned ourselves as thought leaders and we learned a lot from those who partook in this public conversation online. Hosting your own Twitter Space is a great way to engage with your audience and develop long-lasting, mutually beneficial relationships with like-minded professionals. See for yourself. Host one today.

Episode 156 - Marketing, Networking, Empathy, Authenticity and More with Melissa Merrifield In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to fellow American Marketing Association member (Melissa is from the Iowa chapter, Bob is from the AMA Boston chapter), Melissa Merrifield, about marketing, networking, empathy, authenticity and much more.  About Melissa Merrifield (from Melissa's LinkedIn Profile) My vision is to apply excellent leadership, communication, networking, and design talents in a professional team setting. To demonstrate an entrepreneurial spirit and execute creative ideas in a growing environment, becoming a strong company asset in the design and development of modern-day business and technology. • Over twenty two years of hands-on marketing management experience; versatile, results-oriented marketing professional, who knows how to manage a company's reputation as an asset • Designed all aspects of marketing pieces including branding, graphic design, and “content,” utilizing various forms of media • Successful track record for planning and executing publicity events for both private industry and non-profit organizations; recruited external service providers • Strengthened Cohesiveness and effectiveness of the sales force by coordinating and broadening the focus to customer centered philosophy and customer retention • Recruited, trained, and coached volunteers and employees, creating integrated teams with diverse personalities and approaches • Marketing expertise in concept development, negotiating with suppliers, new branch and new product launches, market segmentation, customer relationship management, budgeting, and forecasting • Project Management: proven record for successfully managing multiple projects from inception to completion Specialties: Graphic Design, Marketing Solutions, Online Marketing, Direct Mail, Branding, Marketing Communications, Event Planning, Fundraising, Marketing Strategies, New product development    

Episode 155 - The 6 Ps of Retail Marketing There are four Ps of marketing...product, price, place and promotion. All are equally important. When it comes to retail marketing, though, there are two additional Ps, presentation and personnel. How you execute with regard to all these Ps can make a difference between success and failure for your brand or business. Many retailers are struggling in this day and age. Are they focusing enough on the two additional Ps, areas where they could possibly establish a competitive advantage over the competition? Amid COVID and a marketplace in which the only constant is change, nothing is easy today for brick-and-mortar stores. That's one reason why we're seeing more and more empty store fronts on main street. That's one reason why more and more retail is going etail.

Episode 154 - The Importance of Engaging Your Audience  Do you know the song, We Will Rock You, by Queen? Of course, you know the song! It was written by Brian May for Queen's 1977 album, News of the World. It was featured in a great scene in the movie, Bohemian Rhapsody. It provided Queen with a ridiculously awesome opportunity to engage with their audience. I used that song in my marketing class recently as an example of the importance of engaging with your audience as a brand or a business. The more those on the receiving end of your messages are involved with what you have to offer, the more likely they will be to support you. Stomp, stomp, clap...  

Episode 153 - Don't Be Stuck for Content Stuck for content? Not sure what to put on social media? Share what you're doing on the job. Show off your knowledge and expertise. Take pictures behind the scenes. Record what you're working on with your colleagues. Don't worry about it. Don't sweat it. Don't think that everything published on social media has to be created from scratch. There are plenty of things you're doing on a regular basis already that you could be putting out there for public consumption.

Episode 152 - Marketing, Personal Branding, Leadership and More with Richard Conner  In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to fellow American Marketing Association member (Richard is from the Southern Connecticut chapter, Bob from AMA Boston), Richard Conner, about marketing, personal branding, leadership, running and much more.  About Richard Conner (from LinkedIn) Global-minded Strategic Marketing Professional with 15 years of experience in B2B marketing for organizations, both domestic and international markets. I have a passion for innovative technology and developing new products that drive profitable growth. Proven success in brand and marketing strategy, market research and customer segmentation, new product commercialization, portfolio management and leading marketing teams. Experience includes developing customer-focused marketing campaigns, and educational events that drive awareness, generate new leads, and increase market share. Accomplished cross-functional leadership developing product roadmaps and marketing programs driving revenue growth and improve operating income. LinkedIn (Richard S. Conner) - https://www.linkedin.com/in/rsconner1/ Instagram (@rconner621) - https://www.instagram.com/rconner621/ Instagram (@InspireVirtualRuns) - https://www.instagram.com/inspirevirtualruns/ Twitter (@RSConner1) - https://twitter.com/RSConner1

Episode 151 - The Growing Need for Content Content marketing is only going to grow in importance. Consumers want to hear from companies on a regular basis. Not so much about what you have to sell to them, though. No, they want to see what's going on behind the scenes. They want to get to know the softer side of businesses and brands. They want to get to know you as human beings. So, use social media to put yourselves out there. Share as much content as possible about your corporate culture, your people, your products and services. Be conspicuous in your presence as often as possible both online and off. #ContentMarketing #SocialMedia #Marketing #Content

Episode 150 - The Personal Brand In a recent blog post, Mark Schaefer wrote about Five Things I Would Do Differently If I Were Starting Over, one of those things being to place "more intent on the personal brand." That's saying a lot, coming from someone who has such an extraordinarily strong personal brand. Mark is renowned far and wide for his marketing expertise and knowledge, his teaching and public speaking, his books and blog. If someone as conspicuous in their presence online as Mark is thinks he could place more emphasis on his personal brand, what about you and me? That's saying all of us could benefit from even more personal branding. Thanks, Mark, as always, for the words of wisdom.