Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

I used to run my business feeling like I was flying blind with the numbers. In this episode, I sit down with Rob from Finance Insight Matters, a fractional CFO who helps seven and eight-figure online businesses turn messy financials into real growth. We talk about the finance hierarchy of needs, simplifying accounting, and using AI the right way to make smarter decisions. https://youtu.be/Y8miM3fCj84 Rob shares his journey from elite banking to building clean tech ventures in China and the lessons he learned about keeping things simple, focusing on profit, and knowing when to double down or move on. He also gives practical advice on cleaning up your books, preparing your business for growth or exit, and why transparency with your CFO or accountant matters. If you want to finally get control of your finances and scale with confidence, this episode is for you. Quotes: “Accounting is too important to leave to accountants alone your business decisions depend on a clean, reliable source of truth.” “Focus on what you can control. Simplify your finances, your systems, and your strategy and the possibilities for growth multiply.” “In business, go all in or get out. Double down on what works, or redirect your time to what will actually succeed. Resources: Fractional CFO | FP&A | Accounting for 7 & 8-Figure Online Businesses Rob te Braake on Linkedln

From helping business owners “keep more of what they earn” to doubling their company's value in months, Marc Adams is the expert founders call when they're serious about exiting on their terms. As founder of Acquisitions for You and author of Secrets to 10X Your Business and Cashing Out Tax Free, he shows entrepreneurs how to avoid equity dilution, bypass debt, and maximize the payout from a sale. You'll hear why most business owners leave 30–50% of their wealth on the table, how to prepare your company to be sellable without disruption, and why starting early is the key to keeping more of your legacy. Marc also shares how he turned personal adversity into a mission to help the “9 out of 10” business owners stuck in the broken system of exits. https://youtu.be/aNmaetID84Q If you're an entrepreneur, founder, or business owner planning a future exit, this episode will help you think bigger, keep more of your hard-earned value, and start building a roadmap to a truly profitable sale. Quotes: “Most business owners leave half their payday on the table without even realizing it.” – Marc Adams “You can double the value of your business without taking on debt or giving away equity.” – Marc Adams “The real question isn't what you sell your business for it's how much actually goes in your bank.” – Marc Adams Resources: Marc Adams on LinkedIn How to Double Your Value and Maximize Your Exit

From shaping New York's underground poetry scene in the 1970s to transforming travel, memory, and history into haunting verse, WL Gertz is the poet readers turn to when they want art that survives the moment. As co‑founder of Dreams magazine, he helped define the Beat generation ethos spontaneous writing, anti‑materialism, jazz rhythms, Eastern philosophy, and personal liberation. Decades later, he channels a lifetime of adventures into his two poetry collections, Broken Dreams and Land of Forgotten Fish. https://youtu.be/gesLG2DzOjQ You'll hear how decades of global travel from sleeping in European hostels to attending Woodstock shaped his worldview, why travel is a confidence and character builder, and how stepping outside your comfort zone can expand your mind. WL also shares how the digital age is reviving interest in the Beats, making music, poetry, and art more accessible than ever. He reflects on what makes poetry “good,” how stream of consciousness writing captures the complexity of life, and why publishing fuels continued creativity. Quotes: “Travel is the ultimate teacher you leave as a boy and return as a grown man.” “Poetry isn't about being obvious; it's about stirring the mind and surviving time.” “If it feels good, do it life is too short for hesitation and regrets.” Resources: William Gertz on LinkedIn We bring the world together

From waking up “sleeping giants” across five continents to building a new kind of school for the AI era, Kevin Voisin is the coach leaders call when their “mindset problem” is really a radical honesty problem. As Coach of Coaches and co‑creator of Apogee Strong micro‑schools, he shows entrepreneurs how to stop lying to themselves, break out of self‑sabotage, and operate as the force of nature they already are. You'll hear why most “personal development” advice is fake, how to recognize when you're at rock bottom and rock top, and why saying “I don't know why this keeps happening” is almost always a lie. Kevin unpacks why perfection is a horizon you can never reach (but still need), how to live powerfully imperfect, and how to use AI as the “tractor of the mind” instead of a threat to your livelihood. Kevin also shares how he thinks about parenting and education in a world where knowledge alone is no longer power only what you produce with it. If you're an entrepreneur, parent, or emerging leader who secretly feels like an impostor despite your wins, this episode will help you reclaim choice, embrace discomfort, and build a life and business that match who you really are. Quotes: “You're not a lost floatie in the ocean you're a force of nature.” – Kevin Voisin “Excellence is achievable. Perfection is a lie.” – Kevin Voisin “Most people don't have a self‑sabotage problem; they have a honesty problem with themselves.” – Kevin Voisin Resources: APOGEE Kevin Voisin on LinkedIn

From helping scale global leaders like Google, Uber, TikTok, and Samsung to guiding high‑growth startups through user acquisition plateaus, Gilad Bechar is the strategist brands call when “growth problems” turn out to be strategy problems. As founder and CEO of Moburst, he breaks down how to stop spray‑and‑pray marketing, run truly data‑driven campaigns, and build acquisition engines that match real KPIs, budgets, and market dynamics. You'll hear how AI, new discovery platforms like ChatGPT, Gemini, Perplexity, and Claude, and evolving user behavior are changing SEO, app growth, and performance marketing and how to adapt before your competitors do. https://youtu.be/aNzSorwOcJM Gilad shares how Moburst audits a business, reverse engineers growth goals, and dissects competitor strategies, channels, creatives, calls to action, and languages to uncover what's actually working in your niche. He explains when you should rebuild your website or app, when to lean into user‑generated content and TikTok communities, and how to safely leverage AI and automation without destroying trust or firing teams too fast. If you're a founder, CMO, or growth leader, this episode will help you spot hidden opportunities, avoid costly mistakes, and design a marketing strategy that scales predictably. Quotes:“Most companies don't have a growth problem they have a strategy problem.” “Marketing works best when it's brutally data‑driven and wildly creative at the same time.” “If you're still using yesterday's playbook, don't be surprised when your growth stalls tomorrow.” Resources: moburts Gilad Bechar on Linkedln

After decades of balancing demanding government work, family life, and responsibilities, Raine Bee finally gave herself permission to chase the dream she'd carried since childhood: becoming a children's fantasy author. On this episode of Marketer of the Day, Raine shares the story behind The Wishing Family in Quest for Magic, a heart‑warming adventure about a family of genies who face danger together, support each other unconditionally, and prove that real magic is found in unity, love, and courage. https://youtu.be/rPPGB_-0Jh4 Raine reveals how classic tales like Sinbad, Aladdin, and Arabian Nights, her experiences with vibrant Asian weddings, and her love of colorful English landscapes inspired the book's world. She explains how each member of the genie family has unique powers except Max, a changeling who must fight to reclaim his magic and save his family, and how those struggles mirror real‑life challenges kids face with emotions, communication, and belonging. She also opens up about retiring during lockdown, emailing her resignation from a sunny field, and turning that moment of freedom into the focus and confidence she needed to finish her book, write a sequel, and finally let her inner child lead the way. Quotes: “Age is just a number; your real age is the courage of your heart and the curiosity of your inner child.” “Family isn't only blood; it's anyone who stands beside you in the dark and helps you find your way back to the light.” “Children don't just need magic on the page; they need the magic of knowing they can say ‘please help' and be heard.” Resources: The Wishing Family in Quest for Magic on Amazon Raine Bee Books

When author and singer Ashley Hibbler found herself surrounded by toxic relationships, silent competition, and spiritual upheaval, she turned it all into a story. On this episode of Marketer of the Day, Ashley shares how she transformed a lifetime of “frenemies,” heartbreak, and a profound spiritual journey into Soul Family Six: The Chosen Series, a multi‑generation, angel‑to‑human saga about revenge, protection, and finding your true purpose. https://youtu.be/WIEFqk_2n8E Ashley reveals how her childhood imagination, spending hours alone in a closet inventing characters and worlds, later became the blueprint for an epic four‑series universe. She explains how real people in her life inspired angelic characters like Ariel and Jermaine, how villains Lucifer and Lily embody revenge and ego, and why she chose fiction as a safer, more powerful way to process personal pain. Along the way, she talks about leaving a traditional job after her father's passing, navigating a bumpy publishing experience, and launching a Book-to-Video and music channel on YouTube so readers can see and hear her world come to life. Quotes: “You can't always control what people do to you, but you can always change the narrative of your life.” “I stopped giving energy to drama and competition; the moment I did, I started creating the life I actually wanted.” “Fiction lets me tell the truth about my pain without exposing anyone, turning toxic relationships into a story of protection, purpose, and healing.” Resources: Author Ash Books Soul Family Six: The Chosen Series on Amazon Ashley Hibbler on Facebook

When seasoned AI builder and inventor Lohith Naidu teamed up with a recruitment veteran, they created Hireko.ai, a “digital twin” recruiter that can see facial expressions, hear tone, and hold human‑like conversations with thousands of candidates at once. On this episode of Marketer of the Day, Lohith explains how Hireko helps enterprises move beyond identical, AI‑written resumes by running smart video interviews that reveal who candidates really are, not just what their CV says. https://youtu.be/EiDuhzX2-j0 Lohith shares how his experience at Amazon, Microsoft, Roblox, and Bing prepared him to build ultra‑fast conversational AI and how his co‑founder's 20 years in recruiting exposed the bottlenecks of traditional hiring. He also opens up about “micro sufferings," the long nights, overlapping full‑time work and startup life, and the mental strain of solving hard problems and how those struggles built the resilience behind Hireko. Looking ahead, he believes AI won't replace humans, but that people who know how to use AI will replace those who don't. Quotes: “AI isn't here to replace humans; it's here to amplify the humans who are willing to learn it.” “Resumes are starting to look the same because AI writes them, real conversations and real faces are where the true differences show up.” “Every late night, every hard problem, and every micro suffering compounds into the one thing no one can copy: your experience.” Resources: Lohith Naidu on LinkedIn Hireko AI

Most Christians don't expect their deepest wounds to come from inside the church, but for Elizabeth Bennett McKinney, that's exactly what happened. Bullied by fellow believers starting at age 12, with rumors spreading through two churches and three schools, she walked away from church, turned against God, and battled social anxiety, depression, and PTSD. In this episode, Elizabeth joins Robert Plank to explain why what many dismiss as “church drama” or “bullying” is actually abuse, how Satan, not other Christians is the real enemy, and how naming church hurt is the first step toward healing. https://youtu.be/_2CdxmZbFZg Elizabeth lays out what church hurt looks like in real life, emotional, mental, physical, and even sexual harm in Christian settings, and how gossip, slander, and unresolved conflict quietly tear congregations apart. You'll learn how biblical conflict resolution (Matthew 18), unity, and refusing to join toxic conversations can stop problems from exploding, plus how Romans functions as “psychology 101, God style" for understanding human behavior. If you've been wounded by people in the church or struggle to trust again, this conversation will point you back to Scripture, clarify what really happened, and remind you that God's plan is bigger than what tried to break you. Quotes: “What you call ‘church drama' might actually be abuse, and naming it is the first step to healing it.” “Church people hurt me, but Christ healed me. I left the building, but He never left me.” “The real bully isn't sitting in your pew; he's whispering in your ear. Stop fighting each other and start fighting the enemy.” Resources: Elizabeth B. McKinney on LinkedIn Church Hurt

When a constitutional lawyer who once argued before the Supreme Court started wondering what humans would be like as pets fed and loved but stripped of language, culture, and community, he turned that question into an unforgettable sci-fi saga. Author Richard A. Allen joins Robert Plank to talk about Kobo and Kobo's Children, a series where humans are kept as pets by towering reptilian aliens called Grobs, then forced into slavery on a distant mining world. Richard shares Kobo and Ra's journey from obedient “pets” to leaders of a hidden human community; the mysterious teaching device that reignites lost human language and history; and the big questions behind it all: What really makes us different from our dogs? Would we accept everything without words to question it? Richard also teases the upcoming third book, where Earth explorers discover these “pet humans” and bring them back to an Earth 40,000 years in the future thanks to near-light-speed travel and Einstein's time dilation. If you're tired of recycled space operas and want science fiction that actually asks something new, this conversation and series will scratch that itch, exploring power, identity, and humanity under alien suns. Quotes: “Take away our language, our history, and our culture, and what's left is the question at the heart of Kobo: Are we still human, or just very clever pets?” “Before you have words, you accept whatever happens to you. Once you learn to ask why, you can't help wondering whether life could be different.” “The Grobs may own the planet, the mines, and even our bodies, but the moment we remember our stories and our science, they no longer own who we are.” Resources: Kobo by Richard Allen RICHARD ALLEN

When lifelong churchgoers Sean Walsh and Don Roth dug deep into Scripture, original languages, and biblical chronology, they became convinced that much of mainstream Christianity rests on three major errors. In this episode, they join Robert Plank to unpack their book The Three Pillars of False Doctrine and explain why they believe the traditional Friday death / Sunday resurrection, the popular form of the Trinity doctrine, and the modern idea of church as a building or organization all fail the test of the Bible itself. Drawing on Don's work creating a day‑by‑day Biblical calendar from Genesis forward and Sean's “Unlock the Word” ministry, they walk through key passages on the Sabbath, the Godhead, and church, and show how translation choices and tradition have shaped what most believers assume is “just Christianity.” Rather than asking anyone to join a new denomination, Sean and Don challenge listeners to be Bereans checking every sermon, creed, and holiday against Scripture. They discuss why Christ's “three days and three nights” matters, how Ezekiel and Acts are commonly misread to support Sunday worship, and why knowing who the God of the Old Testament is changes how you read the entire Bible. If you've ever felt that certain doctrines didn't quite add up, this conversation and the resources at UnlockTheWord.com and BiblicalCalendarProof.com invite you to put your traditions on the table and let the Bible speak for itself. Quotes: “If your timeline for Christ doesn't fit three days and three nights, it's not the Scripture that needs to move it's your doctrine.” Don Roth “Church isn't a business or a building; Ecclesia is the people God has called out. If you think ‘church' is a place you go on Sunday, you've already missed the context.” Sean Walsh “When you finally read the Bible without defending your denomination, you discover how many ‘non‑negotiable' doctrines collapse under the weight of Scripture.” Sean Walsh Resources: Unlock the World THE 3 PILLARS OF FALSE DOCTRINE

When a four‑and‑a‑half‑year‑old girl terrified of the dark met Jesus as her “secret friend,” it set in motion a lifetime journey that would eventually become a book. Author and business professional Peggy Watrous Walters joins Robert Plank to share the story behind The Unexpected Journey: An Inspiring True Story, a short, powerful memoir about walking through life's twists, turns, and detours with Jesus by your side. In this conversation, Peggy explains how her faith shaped her entrepreneurial and personal life, why she kept her relationship with Jesus hidden for decades even from her husband and how a devastating divorce finally pushed her to come “out of the closet” as a believer and boldly share her faith. You'll hear how she sees God's hand in daily “God stories,” why she believes we're never truly alone, and how this book is meant to reassure anyone facing fear, uncertainty, or starting over that there is a bigger plan at work. https://youtu.be/KN5_cyVpSgE Instead of offering vague inspiration or sugarcoating hard times, Peggy talks candidly about fear, bad decisions, and the impatience we often feel when our prayers don't get the answers we expect. She explains why faith doesn't mean an easy life but a guided one how God often sends help through ordinary people (sometimes “angels” in human form), and why He wants a real, everyday relationship with us, not a “fair‑weather friend” arrangement. Peggy also shares her passion for evangelism, teaching children about Jesus through CEF, and supporting campus ministries through Florida Christians in Business, so that young people don't drift away when life gets busy. Whether you're a lifelong believer, someone quietly curious about faith, or just in need of hope in a confusing season, you'll come away with a simple invitation: take Jesus with you, every day, everywhere you go. Quotes: “Faith doesn't erase fear; it walks you straight through it with purpose.” “Don't just call on Jesus in a crisis take Him with you into every ordinary moment of your life.” “If I had mapped out my own life, it never would have matched the journey God had planned and that's the beauty of it.” Resources: The Unexpected Journey: An Inspiring True Story PEGGY WATROUS WALTERS

When a devoted wife and mother found herself trapped in a cycle of infidelity, violence, and fear shot at in broad daylight, run over by her own car, grieving her father's sudden death she turned to the only constant she had left: God. Author and survivor Denise Devroe joins Robert Plank to share the story behind her powerful memoir, God Made Me and You Couldn't Break Me, a raw, faith‑filled account of finding peace and strength after years of abuse and heartbreak. In this conversation, Denise opens up about living with a gambling, cheating husband, enduring physical and emotional trauma, and the moment she realized that praying wasn't just for crises it had to become her way of life. She explains how daily prayer, morning and night, carried her through divorce, danger, and financial struggle, and how God's protection over her and her children revealed there really is light after the darkest seasons. https://youtu.be/hlpUnhZ7v9g Instead of glossing over the pain or pretending faith makes life easy, Denise speaks honestly about fear, confusion, and the long, messy process of leaving a toxic relationship. She shares how God answered prayers in His timing, not hers, how her children broke the cycle instead of repeating it, and why she believes you should never ignore the early red flags in a relationship. Denise also talks about the emotional challenge of reliving her story through a ghostwriter, the meaning behind her book's title and tear‑and‑ripple cover, and her desire for readers especially those in abusive or unstable situations to know that God can still write a new chapter for their lives. Whether you're in the middle of a storm, trying to rebuild after one, or simply needing a reminder that you're not alone, this memoir and conversation offer a simple message: there is hope, there is healing, and God's plan is bigger than what tried to break you Quotes: “You can break my heart, my body, my plans but you cannot break what God Himself has built inside of me.” “Don't wait for the crisis to pray. Stay prayed up in the sunshine so you're not alone in the storm.” “There is life after lies, after bruises, after betrayal there is light after the darkness, and God will walk you all the way there.” Resources: Denise Devroe God Made Me, and You Couldn't Break Me on Amazon

When two college dads realized how little real-world money education their kids were getting, they didn't complain they wrote a book. Financial advisor Steve Short and business owner Mark Schlipman met at a dad's weekend and quickly bonded over a shared concern: most young adults are entering life with almost no financial foundation. In this episode, Steve and Mark share the story behind their “passion project” book, designed to give teens, college students, and young professionals a simple, step-by-step path to financial freedom without needing a financial advisor. You'll hear how Steve's experience as a fiduciary advisor shaped the book's transparent, no sales approach, why they devoted two-plus hours every Monday for over two years to get it written, and how they built a framework parents can actually use to teach their kids about money. Instead of shaming people for buying lattes or insisting on extreme frugality, Steve and Mark lay out a realistic system that balances discipline with enjoyment. They explain how to treat your personal finances like a business, schedule weekly “money meetings” with yourself, and set up savings habits that still leave about 30% of your income for fun. Along the way, Steve shares a personal wake-up call when his car payment was bigger than his mortgage and how that mistake reshaped his views on debt, goals, and delayed gratification. Whether you're a parent wanting to pass on better money habits, a young adult just starting out, or someone who's never had financial concepts explained simply, you'll walk away with practical steps you can start implementing this week. Quotes: “Most people think young adults need a financial advisor. Our view? If you understand a few core principles and follow the steps, you can do this yourself.” “We're not here to latte, shame you. You can enjoy life and still hit your financial goals if you have a plan and stick to it.” “Treat your personal finances like a business. Put time on the calendar every week to look at your numbers, your budget, and where the money is leaking.” Resources: Mark Schlipman on LinkedIn Steve Short on LinkedIn The Simple Road Toward Financial Freedom: A Guide to Helping Young Adults Build Wealth

Growing up in a “make 100K, spend 110” household, Justin Buonomo watched money chaos tear his family apart two bankruptcies, cars repossessed, even losing the family dog when they lost their home. At 18, he received an $80,000 settlement from a childhood car accident… and promptly repeated the same patterns he'd seen modeled. That painful experience plus later work on the business side of Johns Hopkins Medicine set him on a decade-long quest to understand money through a different lens: biblical wisdom, proven financial strategy, and intentional stewardship. Today, Justin is the CEO and founder of Journey to Financial Freedom, where he and his team help faith-based individuals break generational cycles, heal money trauma, and step into a life that honors both God and their goals. In this episode, Justin shares why budgeting is not punishment but the primary tool God can use to increase your freedom, options, and peace of mind when it's taught the right way. He explains why most financial programs fail long-term: they try to “fix” behaviors without ever addressing the beliefs and subconscious programming formed between ages 7–10. You'll hear how childhood experiences around scarcity, bankruptcy, or “rich people are bad” scripts keep showing up in your adult bank account, why “money is the root of all evil” is one of the most misquoted verses in the Bible, and how to align your finances with God's heart instead of fear or greed. Justin also unpacks his Good Steward Program, the crucial role of accountability and community, and how mentorship can give you “wisdom without the wounds” in both personal finance and entrepreneurship. Quotes: “Finances that work take work. There's no quick solution but when you're taught by the right person with the right intentions, it doesn't have to feel confusing or restrictive.” “Your external wealth is just a reflection of your internal wealth. If you only manage behaviors and never heal the beliefs, the old habits always find their way back.” “Money isn't the problem. Greed and idolatry are. God calls us not to ignore money, but to steward it.” Resources: The Good Steward Justine Buonomo on Linkedln

Raising eight kids across six states and two countries gave Renee Thomas Hawkley a front-row seat to the beautiful chaos of family life. Now a grandmother and widow at 79, she's still learning new lessons in love, loss, and letting her adult children “mother” her back. Author of “Once Upon an Amateur Mom” and the forthcoming “Amateur Moms Happily Ever After,” Renee shares honest, humorous stories that reassure overwhelmed moms that joy is still hiding in the mess. From heart‑shaped Valentine's pizzas and allergy‑friendly family dinners to long‑distance group texts and quick check‑ins, Renee shows how simple acts of inclusion and thoughtfulness keep families close even when they're spread across multiple states and seasons of life. In this conversation, Renee and Robert explore the emotional shifts of aging and empty nesting, the reality that every child needs different rules, and the hard truth that you can't fix everything but you can always offer love and kindness. Renee reflects on widowhood and the enduring influence of her late husband Dan, and closes by reading her moving piece “A Mother's Creed,” a poetic reminder that motherhood links humanity's past to its future. Whether you're a mom in the trenches, an empty nester, or an adult child wondering how to better honor your own mother, you'll come away with simple, practical reminders to invite, include, and reach out while there's still time. Quotes: “You can't fix everything for your children but you can always offer your love, your kindness, and the joy of having them close.” “Every child is raised in the same home, but no two children are the same and sometimes love means giving them different rules.” “At 79, I've learned that letting my children ‘mother' me is not weakness; it's the beautiful proof that family love has come full circle.” Resources: Renee Hawkley Once Upon an Amateur Mom Kindle Edition on Amazon

From Stanford and the RAND Corporation to leading revenue teams in the commercial world, Brent Keltner, PhD, has spent his career decoding how complex B2B deals are actually closed. As founder and president of Winalytics, Brent helps mid-market and enterprise teams move beyond product pitching to true account-based growth. He's the author of “The Revenue Acceleration Playbook” and the forthcoming “Journey First Marketing,” a book that challenges one of B2B's biggest bad habits: obsessing over individual personas when companies actually buy in committees. In this episode, Brent reveals why traditional contact-focused marketing leaves so much revenue on the table and how to flip your entire go-to-market motion around a simple idea: accounts buy, personas don't. You'll hear how to design websites that speak to every member of the buying committee, why customer stories should be your #1 content asset (not #5), and how to connect product value, business value, and corporate value so that users, budget owners, and risk-averse stakeholders all see themselves in your message. https://youtu.be/2dCBKj9vf88 Brent also breaks down a practical roadmap for teams stuck in contact scoring and lead chaos. He explains how to use tools like ChatGPT on top of your CRM to spot real buying committees (not just random clickers or competitors snooping), how to build three aligned content streams for your core buyer types, and how to reuse a single customer story across your entire funnel, website, social, sales decks, and beyond. Whether you're a CMO, CRO, founder, or product marketer, you'll come away with a clearer picture of what true account-based enablement looks like in the real world and how a few smart changes can unlock faster, more predictable growth. Quotes: "Accounts buy. Personas don't, and every part of your marketing should reflect that reality.” “If your customers aren't saying it consistently, it isn't true, no matter how often your CEO repeats it.” “Customer stories are the only asset that turn ‘me selling to you' into ‘we solving a problem together.'” Resources: Winalytics LLC Brent Keltner on LinkedIn The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success on Amazon

Service-based entrepreneurs often launch a business to do what they love, only to find themselves overwhelmed by tasks, burned out, and tied to operations they never planned for. In this episode, profit acceleration strategist Jane Parmel joins Robert Plank to explain why the real job of a business owner isn't “doing the work” but leading the business. Drawing from her journey from teacher to children's party center owner to coach, Jane unpacks how over-involvement, emotional attachment, and fear of delegation quietly destroy profit, stall growth, and keep owners stuck in the business instead of working on it. https://youtu.be/G__QT9C_0_Q Jane explains why mindset is the first system you must fix, from the belief that “no one can do it as well as me” to the dangerous comfort of “we've always done it this way.” You'll hear how to step into the role of observer instead of constant doer, empower employees to take ownership, and design operations that support clarity, confidence, and cash flow. If you're overwhelmed, short on time, and tired of your business depending on your every move, this conversation will show you how to embrace change, build structure, and finally create a business that serves your life, not the other way around. Quotes: “The moment you stop doing everything yourself and start leading your business, you stop surviving and start growing.” “If you're the most expensive person in the company, you can't afford to be doing the cheapest tasks.” “Your business will only grow to the level you're willing to delegate, document, and let other people win with you.” Resources: Cardinal Business Advisors Jane Parmel on LinkedIn

Tired of random, low-quality LinkedIn calls or no calls at all? In this episode, Troy Hipolito (a.k.a. the “Not So Boring LinkedIn Guy” and former Swiss-Filipino gamification designer) breaks down how he helps B2B and service-based businesses turn LinkedIn into a consistent pipeline of vetted, high-value meetings. After agency work with Fortune 500 brands dried up, Troy reinvented his business using LinkedIn, combining “slow dating” relationship-building with tight systems and clear daily workflows. The result: a predictable process that leverages videos, content, events, and smart follow-up instead of spammy cold pitches and random hustle. https://youtu.be/Oh-wtfBJAI0 Troy reveals the exact framework behind Skoop, his Chrome extension and dashboard, which boosts first-message-to-booked-meeting conversions from ~3% to 21%, a 6x improvement, using short, raw, hyper-personalized videos embedded directly in LinkedIn DMs. You'll learn how to fix a “jacked up” profile that repels your ideal clients, why you only really make money on LinkedIn in two places (content and DMs), how to structure free/low-ticket/high-ticket offers that feed each other, and how to use VAs, SOPs, and repeatable systems so you only spend 30 minutes a day recording videos while your backend runs like a machine. If you want more (and better) meetings without turning LinkedIn into a full-time job, this conversation gives you the blueprint. Quotes: “There's no single silver bullet. The core is providing value, but you have to distribute that value across multiple channels.” “LinkedIn is not a Facebook marketplace. It's a networking domain. It's about building real relationships, not just ‘buy my stuff.'” “We took that first LinkedIn message from about a 3% conversion to 21%, not to a reply, but to a vetted booked meeting.” “People don't read; they scan. Anything more than three lines is too much. That's why the message has to be context, content, context.” “Slow down and ‘slow date' your clients. The sooner you realize you're not a fit, the sooner you can move on with clarity.” Resources: Troy Hipolito on LinkedIn SKOOP

Evan Unger is a recognized expert in organizational change, leadership development, and collaborative facilitation. With decades of experience consulting for major enterprises, including large pharmaceutical companies and insurance organizations, Evan specializes in transforming workplace culture by empowering change agents at every level. His approach moves beyond traditional training, focusing on deep, practice-based skill transfer to foster genuine collaboration, reduce bureaucracy, and maximize meeting effectiveness. In this episode of Marketer of the Day, Evan Unger joins Robert Plank to discuss the art (and science) of running effective, high-stakes meetings. Evan reveals why most meetings are a microcosm of organizational dysfunction and how targeting meeting culture can boost company-wide productivity. Discover the “five fundamentals” for collaborative leadership, learn how to handle challenging personalities (including the “HiPPO” dynamic), and hear why real transformation starts with top-down engagement and extensive practice, not just passive training videos. Tune in for actionable strategies to reclaim time, drive better decisions, and create a culture of buy-in from the very first meeting. Quotes: “The fastest way to transform your company's culture is to change the way you lead meetings because every meeting is a window into your organization's soul.” “Real leadership isn't about having all the answers. It's about creating space for every voice and guiding your team to believe, ‘We did this ourselves.'” “You can't shift a culture with information alone. Transformation happens when leaders show up, practice together, and model the behaviors they want to see.” Resources: Evan Unger on LinkedIn

Gloria Chou is an award-winning small business PR expert recognized for revolutionizing media visibility for overlooked founders, especially women and minority entrepreneurs. As the creator of the “CPR” pitching method and a fierce advocate for leveling the PR playing field, Gloria leverages free AI tools to help brands break through traditional barriers without a budget or gatekeepers. She's on a mission to help product-based businesses get featured in mainstream media, build credible backlinks, and earn trust in the age of AI-driven search. In this episode of Marketer of the Day, Gloria Chou joins Robert Plank to explore the dramatic shift from traditional SEO to AI-powered recommendations for brands. Gloria reveals why being seen by large language models (like ChatGPT and Perplexity) is now more important than ever and shares actionable steps for founders to get featured in podcasts, editorial articles, and gift guides. Tune in to learn about leveraging real-time AI tools for competitive research, media pitch creation, and maximizing content repurposing—plus the “one window of opportunity” founders cannot afford to miss. Quotes: “If you're not being recommended by AI, if ChatGPT, Perplexity, or Gemini aren't mentioning you, then to today's shoppers, you're invisible. Media coverage is now your strongest trust signal.” “Right now is a once-in-a-generation window for founders; you don't need a massive budget or thousands of followers. Small brands finally have the chance to compete with giants, if you act before the algorithms choose their favorites.” “AI is rewriting the rules of marketing. It's not about stuffing websites with keywords but about building credible backlinks and getting your story told. Thoughtful pitches and real coverage are what move you forward.” Resources: Gloria Chou PR (official site) Gloria Chou on LinkedIn

Kathy Floam Greenspan is a veteran B2B marketing expert with over 25 years of experience helping organizations align marketing with real business outcomes. As president of POM Agency, she is passionate about cutting through the noise in fast-moving industries like tech, cybersecurity, and government contracting. Kathy specializes in helping lean marketing teams deliver impactful results despite resource constraints and is a strong advocate of clarity, focus, and practical use of AI to drive growth. In this episode of Marketer of the Day, Kathy Floam Greenspan joins Robert Plank to discuss the growing pressures on marketing teams, rising expectations, limited capacity, and constant change. Based on a survey of over 100 B2B marketers, Kathy reveals why misalignment, resource gaps, and unclear goals hinder performance and shares four strategic shifts to help teams reclaim focus and momentum in 2026. Learn how to partner smarter, clean up your data ecosystem, and use AI as a collaborator, not a crutch. Kathy offers actionable advice for marketers striving to stay the course, protect priorities, and create lasting impact in chaotic times. Quotes: “If everything is a priority, nothing is. Our role as marketers is to protect focus and stay the course, especially these days.” “Marketers are being asked to deliver more impact without more capacity, forcing tough trade-offs and constant prioritization.” “AI is incredibly powerful, but marketing is still very human work. Use AI as a collaborator, not a crutch to walk before you run.” Resources: POM Marketing (official site) Kathy Floam Greenspan on LinkedIn

Apoorv Sharma is an AI SEO strategist, co-founder of Derivate X, and a leader in AI-first marketing for SaaS and tech companies. Based in Bangalore, India, Apoorv helps brands navigate the rapid shift from traditional search engines to LLMs and AI platforms like ChatGPT and Gemini. By optimizing content for AI visibility instead of just Google rankings, he empowers organizations to appear where modern buyers make decisions. Known for his hands-on, research-driven process, Apoorv guides clients through the evolving world of AI search and digital discovery, helping them future-proof their presence, drive revenue, and adapt to the pace of technological change. https://youtu.be/Oh_O7PFdz9Y In this episode of Marketer of the Day, Apoorv joins Robert Plank to reveal the new playbook for AI SEO. He explains how business owners can adapt to shifting search patterns, why top-of-funnel content is fading, and the steps needed to win in AI-driven rankings. Discover the real challenges behind AI SEO: from accidental brand confusion and overcoming search system quirks to navigating a price-sensitive market and justifying the investment. Apoorv shares actionable strategies for targeting long-tail queries, associating SEO efforts with revenue, and continuously adjusting content and positioning to stay ahead as AI reshapes how buyers find and trust solutions online. Quotes: “Search behavior is shifting so fast, even people who don't know English are using ChatGPT more than Google.” “SEO without clarity is just wasted money.” “The top of the funnel is almost dead. Focus on the middle and bottom; those are your lowest-hanging fruits.” “AI SEO isn't just about rankings; it's about training the librarian so your content gets recommended to the right buyers.” Resources: Derivate X (official site) Apoorv Sharma on LinkedIn

Pamela Potts is a leadership development expert, coach, and author dedicated to transforming how leaders energize themselves and their teams. Drawing on years of experience as an entrepreneur, consultant, and facilitator, Pamela helps business owners and professionals integrate coaching skills into leadership, enhance energy management, and unlock hidden potential in themselves and others. In this episode of Marketer of the Day, Pamela Potts joins Robert Plank to explore the power of the Leader Coach Approach. She reveals how understanding your personal energy, practicing self-awareness, and building coaching skills can revolutionize leadership outcomes, driving both personal and business growth. Pamela discusses why so many leaders struggle with accountability and implementation, shares her OMA coaching method, and demonstrates how to foster joy and sustainability in professional life. Listeners will discover how to identify and leverage individual strengths, why curiosity is vital for progress, and how adopting a coaching mindset can transform teams and create meaningful results. Quotes: "You can't be curious and judgmental at the same time."  "Look for what energizes you, and it's okay to focus on what brings you joy."  "As leaders, our job is to get results through others, not just ourselves." “When you shift from solving to asking questions, you become a leader who coaches.” Resources: Visit Pamela Potts's Website Connect with Pamela Potts on LinkedIn

Victor Dedaj is an entrepreneur, naturopathic expert, and co-author of "Success Breakthroughs" (with Jack Canfield). After two decades in corporate finance, Victor pivoted to health, wellness, and mindset coaching, challenging mainstream misconceptions about diet, cholesterol, and sleep. He is passionate about helping others reclaim health, break limiting beliefs, and create fulfillment in life and business. Drawing from personal experience and mentorship from leaders like Jack Canfield, Victor empowers others to take responsibility for their outcomes, cultivate success mindsets, and seek trustworthy guidance on the journey to well-being and entrepreneurship. https://youtu.be/N-e8FjD_9dU In this episode of Marketer of the Day, Victor Dedaj joins Robert Plank to break down persistent health myths, the critical role of sleep for entrepreneurs, and how mindset and mentorship accelerate business and wellness growth. Victor shares actionable advice on taking control of your health, the importance of questioning medical “truths,” and why adopting a positive, solution-focused mindset can transform every area of your life. Quotes: “Success leaves clues. Don't try to reinvent the wheel; learn from those who came before you.” “Take 100% responsibility for your life. You may not control every event, but you control your response and the outcome.” "Too often, we surrender the responsibility for our health; knowledge and action are the real power." Resources: Visit Victor Dedaj's Website Connect with Victor Deda on LinkedIn

Lori Payne is a visionary leader, consultant, and founder of Project Blue World. Driven by the Blue Zone theory of longevity and happiness, she spearheads global initiatives from Winnipeg to foster quality of life, sustainable energy, and community development. Through international collaboration, Project Blue World empowers citizens and leaders alike to create positive, lasting change locally and worldwide. https://youtu.be/eTGQ7kbPlVU In this episode of Marketer of the Day, Lori Payne discusses Project Blue World's mission, the science and inspiration behind Blue Zones, and strategies for linking happiness, longevity, and sustainability. Lori shares insights from energy transformation projects in Manitoba and beyond, including innovative uses of hydro and biofuels, global partnerships, and the critical need for clarity in information. She highlights community-driven initiatives, avenues for direct involvement, and how anyone can contribute to a healthier planet while achieving growth and development goals. Quotes: “Project Blue World is about changing the world, project by project, country by country, so every citizen can achieve happiness and quality of life.” “We have the brains and technology, and the global commitment, to maintain our planet's atmosphere and ensure future generations thrive.” “There's so much being done behind the scenes. When knowledge is shared, and collaboration happens, communities and leaders can create real impact.” Resources: Visit Lori Payne's Website Connect with Lori Payne on LinkedIn

Louis A. Rivera is a retired NYPD officer, author, and storyteller who brings a raw, behind-the-scenes perspective to policing in New York City. From surviving the turbulent streets of the South Bronx to handling riots, 9/11, and internal challenges, Louis chronicles a real cop's journey through two gripping memoirs: The 52nd and Four Six Rescue to Central. His firsthand account covers his start as a high school volunteer with the 46 Precinct Rescue Unit, his rise through the NYPD ranks during times of social change and unrest, and the relentless passion that drove him. https://youtu.be/Q-2KthaiFeE In this episode of Marketer of the Day, Louis Rivera joins Robert Plank to share powerful stories about coming of age in 1980s New York, the importance of passion and teamwork, and how volunteering laid the groundwork for a career in law enforcement. Louis discusses how internal obstacles can rival street dangers, reflects on evolving police culture and diversity, and delivers insights for those motivated by service. Explore what it truly means to follow your dream, whether facing riots, corruption, or the call to make a difference. Quotes: "Proudly we served; everyone who volunteered with the unit lived by those words." "Follow your dream, your passion, become a cop, and be the best cop you can be." "You don't let obstacles get under your skin. You push back, you persevere, you serve." Resources: Get THE 52ND by Luis A. Rivera on Amazon today

Sereda Fowlkes is a holistic health practitioner, wellness educator, and passionate advocate for women's health. With years of experience guiding women through the challenges of menopause and healthy aging, she empowers clients to understand their bodies, embrace proactive care, and make sustainable lifestyle changes. Her approach integrates holistic nutrition, alternative therapies, and a passion for prevention, helping people thrive at every life stage. https://youtu.be/4jchLerDwD8 In this episode of Marketer of the Day, Sereda Fowlkes joins Robert Plank to shed light on menopause awareness, the impact of environmental changes on early symptoms, and the critical role of nutrient-rich foods in lifelong well-being. She discusses the privilege of youth, the risks of caffeine, and why listening to your body is key to prevention. The conversation explores the effectiveness of holistic solutions versus one-size-fits-all treatments, the importance of regular check-ups, staying vigilant for nutrient deficiencies, and why a supportive, informed approach can transform women's health at any age. Quotes: "So if it's not in the soil, it's not in the vegetables, it's not in the fruits. So, you know, we're eating kind of like dead food." "You cannot out supplement a bad diet. What you eat matters." "Women always pay attention to your body. Something's different that you're not used to and you see the and notice the change. Pay attention." "There's no one pill that fits everybody. You have to know your body for yourself, especially women." Resources: Connect with Sereda Fowlkes on LinkedIn Get Why Be Sick?: 25 Strategies and Tips on How to Take Control of Your Health and Live a Longer, More Vibrant Life on Amazon today

Jason Criddle is the founder and managing partner of a multi-entity private investment and technology ecosystem, including Smarter Holdings, Dominate.AI, and Jason Criddle & Associates. Known for scaling businesses through strategic development, acquisition, and a passionate approach to helping entrepreneurs, Jason leverages deep expertise in AI, automation, publishing, and behavioral coaching to drive results for both startups and established organizations. In this episode of Marketer of the Day, Jason returns after more than a decade to share how his journey from personal health battles to overseeing billion-dollar companies has shaped his no-nonsense philosophy on business growth, digital transformation, and personal fulfillment. Together with Robert Plank, they discuss why most entrepreneurs struggle to scale, the importance of consistent reinvention, actionable strategies for making your business scalable, and how to build infrastructure that lasts. Jason breaks down the value of pivoting early, highlights the role of mentors, stresses the need for clear customer experiences, and shares why celebrating wins big or small is essential along the sometimes-lonely road to legitimacy and authority. Quotes: “If your business isn't producing customers or revenue, it's not a business, it's an expensive hobby.” “You have to be willing to be bad before you can be great. Growth begins the moment you push past the fear of starting.” “Showing up is a win. If you earned even one today, celebrate it especially with the people who matter most.” Resources: Connect with Jason Criddle on LinkedIn Explore SmartRCommerce – Disruptive eCommerce, giving back

Mark Donnigan is a B2B tech marketing strategist, startup growth expert, and leading advocate for intelligent adoption of AI in marketing. With a track record of helping technology companies overcome resource constraints and secure multimillion-dollar deals, Mark is known for building and accelerating nimble, effective teams. He specializes in leveraging AI for research, content creation, and productivity, empowering marketers to be T-shaped, deeply knowledgeable, and highly adaptive in a rapidly evolving landscape. In this episode of Marketer of the Day, Mark Donnigan joins Robert Plank to share how AI is enabling small marketing teams to punch above their weight, create high-quality content, and deeply understand their buyers. Mark elaborates on the transformative power of LLMs, the overlooked capabilities for market research, and the vital importance of combining AI with genuine market insight. Discover why embracing AI is crucial, how to update your processes for maximum growth, and what makes resilient teams thrive in tech's fast-changing environment. Quotes: “AI gives marketers a superpower; anyone can become T-shaped, expanding depth and range exactly where the moment demands.” “What once looked like under-resourced teams now looks like untapped advantage. With AI, small teams can break through big limitations.” “Don't chase every new AI train. Spend that time learning your market, show up, listen deeply, and understand what your audience actually needs.” Resources: Connect with Mark Donnigan on LinkedIn Explore Growth Stage Marketing Visit the GrowthStage Marketing Blog Check out Mark Donnigan on YouTube

Heather Atherton is a communications strategist, PR consultant, and media outreach specialist with 25+ years of experience elevating brands and causes. Known for her work with companies like IMAX, GoFundMe, and Disney on Ice, Heather is also a passionate advocate for uncovering the truth behind the Vietnam War's Baron 52 case, a mission inspired by her father's service. Through custom, outside-the-box marketing, storytelling, and her deep belief in the power of dreams, Heather helps businesses, filmmakers, and nonprofits package their message for maximum impact. Her expertise spans film promotion, guerrilla marketing, independent filmmaking, and supporting small business growth, always focused on connecting human stories to wider audiences. On this episode of Marketer of the Day, Heather joins Robert Plank to share her journey from agency work to mission-driven advocacy, the importance of visual/guerrilla marketing, and the ongoing campaign for truth around the Baron 52 story. Heather discusses building custom pitches, the challenges indie filmmakers face, and why early PR is key. Discover lessons on amplifying meaningful stories, DIY marketing foundations for creators, and the relentless power of believing in your ideals. Quotes: “The future belongs to those who believe in the beauty of their dreams and are bold enough to bring them to life.” “If you can see your story visually, you can market it anywhere. Visual thinking turns ideas into impact.” “I'm not a cookie-cutter. I create outside the box because that's where originality, opportunity, and growth live.” Resources: Explore Atherton PR Connect with Atherton PR on LinkedIn

Joseph S. Khan is an acclaimed digital marketing expert, AI and SEO strategist, and founder of Hum Jam. Celebrated for inventing the harmonic SEO formula, Joseph draws on a unique background combining formal music training (Berklee College of Music) with decades of digital entrepreneurship, including consulting for industry leaders like Microsoft and John Maxwell. His approaches help businesses and agencies synchronize their online presence, climb search rankings, and thrive amidst rapid technological change. With 3500+ Udemy students and a track record of agency training, Joseph empowers clients to harmonize content, citations, and signals for enduring relevance. In this episode of Marketer of the Day, host Robert Plank talks with Joseph S. Khan about transforming chaotic digital environments into marketing harmony. He shares how musical principles inspired his harmonic blueprint in SEO and now inform his revolutionary AI methods. The discussion dives deep into why industry-specific directories and authoritative citations matter far more than old-school backlink tactics, the importance of Google's E-E-A-T algorithm, and why email-driven engagement signals help content get indexed and trusted. Joseph debunks SEO myths, details nitty-gritty steps for dominating AI search results (like ChatGPT and Perplexity), and offers take-action advice for agencies and individuals who want sustainable growth. Quotes: “SEO is like music; when your content, citations, and signals harmonize, both AI and audiences start paying attention.” “Visibility isn't built on volume. It's built on the right citations and a clear, authoritative presence in your niche.” “In a post-E-E-A-T world, authority, trust, and real experience aren't optional; they're the price of being found.” Resources: Follow Joseph Skahn on Facebook Connect with Joseph Skahn on LinkedIn Boost Your Online Visibility with HumJAM—Preferred Choice of Top SEO Agencies

Pharice Brown is a literary activist, book publisher, and founder of Pain to Prosperity Publishing, a platform dedicated to amplifying powerful Black and Brown voices too often overlooked in mainstream publishing. Leveraging her background in corporate strategy and her passion for professional and personal storytelling, Pharice has created a company focused on legacy, impact, and authentic representation. She helps future authors overcome doubt, discover their stories, and navigate the publishing process to create works that resonate and inspire. In this episode of Marketer of the Day, Robert Plank sits down with Pharice Brown to discuss the journey from corporate boardrooms to literary entrepreneurship. Pharice shares how everyone has a story worth telling, why personal experiences and professional expertise both deserve an audience, and the importance of visibility and marketing in the publishing journey. They dig deep into the biggest challenges authors face, especially getting started, being open to feedback, and embracing creativity and fun through marketing. You'll hear about overcoming imposter syndrome, strategies for finishing and launching a book, the differences between self-publishing and working with a publisher, and real-world success stories of new authors. Pharice offers practical advice, motivational support, and free 15-minute strategy calls to help aspiring writers take the first step. Quotes: “Everyone has a book inside them. The real question is how you choose to spend it and whether you'll let it be read.” “Your core idea doesn't need to change, but your information might. Growth comes from being open enough to refine the message so it's truly worth reading.” “Write the book. Show up consistently. Have fun. Be creative and let the world decide its value.” Resources: Connect with Pharice Brown on LinkedIn Explore Pain2ProsperityPublishing

Melih Oztalay is the CEO of Smart Finds Marketing, an accomplished digital agency leader with over 38 years of experience in the marketing industry. Renowned for blending traditional and digital strategies, Melih has successfully guided clients through economic downturns, market disruptions, and the accelerating pace of technological change. As the architect of the "Four A's" philosophy (Anticipate, Accept, Adapt, Adopt), he empowers businesses to stay competitive and proactive in the age of AI, navigating uncertainty with logic and resilience. In this episode of Marketer of the Day, Melih Oztalay sits down with Robert Plank to discuss surviving and thriving through seismic industry changes, such as the 2009 financial crisis and the COVID pandemic. Melih shares how the art of “pivoting” underpins long-term success and how digital transformation is more than following trends; it's about measurable, strategic action. He details the evolution from SEO to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), why businesses must transition from pursuing rankings to being referenced by AI, and how schema/JSON scripts can elevate AI's visibility. Listeners will gain actionable strategies for embracing change, breaking through emotional resistance, and leveraging both human teams and AI to solve core business challenges. Quotes: “Marketing isn't about promotion; it's a discipline of problem-solving. The brands that win are the ones that solve real problems faster and better.” “When change is inevitable, emotion is optional. Anticipate it, accept it, adapt fast, and adopt smarter—that's how you stay ahead.” “In an AI-driven world, rankings matter less than relevance. The future belongs to those who are referenced, not just found.” Resources: Connect with Melih Oztalay on LinkedIn Learn about Meliho Z Talay on BrandYourself. Visit Smart Finds Marketing

Edward H. Muñoz rose from humble beginnings as a first-generation Mexican American in a South Texas border town to build a 33-year career at Celanese, where he played a key role in transforming the company into a global leader in engineering materials. After earning a chemistry degree from the University of Texas at Austin, he joined Celanese during its pivot from fibers to high-value engineering resins and helped establish its polyacetal product as a serious competitor to industry giants like DuPont and GE. His journey included navigating corporate takeovers, leading multinational teams, confronting cultural bias, and accepting personal sacrifices, particularly the strain his ambition placed on family life. A near-fatal car accident that killed a close friend became a defining turning point, propelling him into international leadership roles and reshaping both his career trajectory and personal life. In this episode of Marketer of the Day, Edward Muñoz reflects on his legacy through his memoir Challenges, Triumphs, and Heroes: Memoirs of My Celanese Odyssey, which honors the people behind corporate success while capturing the human cost of leadership. He discusses his work in Germany and Mexico, his commitment to inclusive leadership, and the lessons learned from balancing ambition, culture, and responsibility. Now living with Parkinson's disease, he remains active through photography, travel, and leadership within the arts community, helping an organization not only survive the pandemic but grow significantly. Key takeaways include the importance of resilience, values-driven leadership, preserving personal history, and leaving something meaningful behind for future generations. Quotes: “The hardest challenge was balancing ambition with family. You gain a career, but you pay a price, and you have to decide what you are willing to give up.” “I am an American. That moment taught me how perception works and how easily people define others before they listen.” “You are not going to be around forever, so you have to leave something behind that others can learn from.” “When I think I might get fired, I remember this: I was looking for a job when I got here.” Resources: Connect with Edward H. Muñoz on LinkedIn Discover Edward H. Muñoz's journey from first-generation roots to global leadership. Get Challenges, Triumphs, and Heroes: Memoirs of My Celanese Odyssey on Amazon.

Thuy Reed is a Vietnamese American author whose life was shaped by war, loss, displacement, and resilience. Born in a small village in Vietnam during the war, she witnessed firsthand the devastation inflicted on families and communities, including the death of her brother, who was killed by a sniper at the age of 21. She left Vietnam as a young woman, believing she would return, only to have South Vietnam fall months later, permanently altering the course of her life. After immigrating to the United States, she navigated profound cultural shifts, built a new life, raised a family, and transformed her painful experiences into a lifelong commitment to peace, civic responsibility, and honoring the true cost of freedom. In this episode of Marketer of the Day, Thuy Reed shares how her experiences motivated her to write Dear America: From Vietnam with Love, a memoir written as both a personal reflection and a message to her adopted country. She discusses her 12-year effort to help lift the U.S. trade embargo on Vietnam, her deep concerns about political violence and civic disengagement, and her belief that democracy requires education, participation, and accountability. Through her story, she emphasizes that war leaves generational wounds, violence does not win hearts or minds, and freedom must be protected through informed action rather than fear. The key takeaways center on valuing democracy, rejecting violence, staying engaged, and remembering the human cost behind political decisions. Quotes: “I do not like war, because the bullet that killed a boy on the battlefield went straight into his mother's heart.” “You cannot win hearts and minds with guns and bullets. You cannot.” “This is America. If you want change, you work hard, you vote, and you stay engaged. You do not tear it down.” “I love America with all my heart, because this is where everything that is me and mine is found.” Resources: Follow Thuy Reed on Facebook Grab Dear America: From Vietnam with Love on Amazon. Learn more about Thuy Reed and her story.

 Jill Lublin is a longtime publicity strategist and media expert with more than 25 years of experience helping entrepreneurs, authors, and professionals gain visibility without paying for advertising. Throughout her career, she has focused on demystifying publicity and removing financial and emotional barriers that keep people from sharing their message. Her work addresses common challenges, such as fear of visibility, unclear messaging, and the misconception that publicity requires expensive PR agencies. By reframing publicity as a skill that anyone can learn, she has helped clients turn personal stories, setbacks, and unique perspectives into compelling media features that drive credibility, trust, and business growth. In this episode of Marketer of the Day, Jill Lublin explains how she helps people become their own publicity machine by focusing on clear messaging, consistency, and practical weekly actions. She emphasizes spending as little as 30 minutes a week on real visibility-building activities such as Google Alerts, responding to media requests, and booking podcast interviews, rather than relying solely on social media. She shares examples of clients who transformed their stories into primary media coverage, book sales, and consulting revenue, reinforcing that publicity multiplies reach and monetizes expertise over time. Key takeaways include saying yes to opportunities, using all parts of your story, starting local, and viewing publicity as a long-term asset that builds authority, trust, and lasting influence. Quotes: “Publicity does not have to be expensive or complicated. When you make it accessible, it becomes a powerful tool for every entrepreneur.” “Consistency and persistence create publicity. When you stay focused and keep showing up, visibility follows.” “Spend 30 minutes a week on real visibility-building activities, and you will see momentum. Publicity rewards action, not perfection.” “Publicity is a gift that keeps on giving because it multiplies you, monetizes you, and maximizes your message.” Resources: Connect with Jill Lublin on LinkedIn Get Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars on Amazon. Explore Jill Lublin's strategies for gaining visibility and credibility.

Larry Dodd is an executive coach and founder of Open Playbook with more than 35 years of experience helping leaders and teams reconnect to what drives real performance. His journey includes navigating career choices that were initially misaligned with his natural strengths, an experience that forced him to work harder than necessary and ultimately sparked deeper self-examination. Through setbacks, reflection, and disciplined personal growth, he developed a strengths-based methodology rooted in understanding innate talents, building confidence, and turning self-awareness into effective leadership. His career includes high-impact roles such as working with the San Francisco Giants, where a pivotal opportunity reinforced the importance of confidence, preparation, and offering value without fear of failure. In this episode of Marketer of the Day, Larry Dodd explains how Open Playbook helps individuals and organizations rebuild connection in a disconnected, post-pandemic world. His work centers on three core concepts: the playbook you are given, the playbook you develop, and the playbook you give away. By using tools such as CliftonStrengths alongside deep, human-centered coaching, he helps people align roles with strengths, build engaged teams, and create cultures where leaders invest in others rather than operate in isolation. Key takeaways include the importance of connection over convenience, confidence built through repetition and guided reflection, and viewing setbacks as catalysts for growth. His current work focuses on developing strengths-based leaders who create lasting impact by sharing their experiences, mentoring others, and building teams that thrive rather than merely perform. Quotes: “Everybody has inherent talents, but if we never stop to understand what we actually have, we end up working twice as hard just to play even.” “Nothing replaces connection. You can get information faster than ever, but developing people still requires time, trust, and human presence.” “As you do the work, you build confidence. As you build confidence, you take risks. And when you repeat that cycle enough times, people start asking how you got there.” “Success is not a straight line. It is a series of setbacks and breakthroughs, and those setbacks are often where the real strength is built.” Resources: Connect with Larry Dodd on LinkedIn Discover Larry Dodd's strengths-based approach to leadership and performance.

Joshua Adams is a serial entrepreneur, EOS Implementer, and former branding agency founder dedicated to helping visionary leaders gain clarity, traction, and freedom in their organizations. After transforming his own business using the Entrepreneurial Operating System (EOS) and selling it after twenty-four years. Joshua now coaches executive teams to break through chaos, foster alignment, and build healthy, sustainable companies. He draws on rich experience in agency leadership, fractional CMO work, and his passion for empowering people to operate in their unique strengths. In this episode of Marketer of the Day, Joshua Adams returns to join Robert Plank, sharing the personal and professional pivots that set him on his current path. Joshua exposes the pitfalls of goal procrastination, the energizing power of “artificial urgency,” and why so many businesses need, not just more software but an operating framework like EOS to truly thrive. Listeners will learn about the importance of shared language, how consistency in leadership systems prevents organizational drift, and why, ultimately, professional success is built atop lessons learned from failure. Joshua also highlights the fulfillment he discovers daily by coaching leadership teams and empowering them to do their best work. Quotes: “Success is a big pile of failure that you're standing on. Without our failures, we are not, we cannot be successful.” “When you set that artificial sense of urgency, you spark the energy and momentum that gets things done. It's healthier, and it pushes us forward.” “Language matters. Calling things by different names creates confusion, but common language builds clarity and alignment across the team.” Resources: Connect with Joshua Adams on LinkedIn Learn more about how Joshua helps leaders build healthy, sustainable companies on their website.

Annie Appleby is a yoga innovator, entrepreneur, and passionate advocate for holistic health and wellness. Renowned for her resilience and ingenuity, Annie overcame a life-changing car accident to transform her healing journey into the invention of the patented YogaForce A-Line mat now used by athletes, rehabilitation patients, and celebrities alike. As the founder of YogaForce.com, she pioneered the concept of alignment-focused yoga accessories and introduced Doga Yoga, a practice for people and their canine companions. With decades of experience teaching at top companies and working with major health organizations, Annie empowers others to prioritize wellness, embrace alignment, and build resilience no matter where they begin. https://youtu.be/JE5aoO_G6fE In this episode of Marketer of the Day, Annie Appleby joins Robert Plank to share her inspiring path from overcoming injury to launching innovative yoga products and advocating for preventative health. Annie reveals the personal story behind her A-Line yoga mat, discusses the rise of Doga Yoga, and recounts the persistence required to stand out in a competitive industry even in the face of intellectual property challenges. Listeners will learn about the crucial roles of sleep, posture, and alignment in living a vibrant life, how Annie's inventions reached from Hollywood sets to major retailers, and why helping others is her enduring motivation. Annie also offers practical guidance for maintaining health, cultivating confidence, and thriving in adversity. Quotes: "If you don't have your health, your life is miserable. Your health is your wealth." "You can fall down, but you have to get back up, right? Don't freak out. Something's gonna happen to you. Don't freak out." "Alignment is a big deal right now. I started it just like I started dog yoga in 2009." Resources: Annie Appleby on LinkedIn YogaForce (official site)

Kelly O'Neil is a futurist, award-winning entrepreneur, market maverick, and the strategic architect behind the Fusion Paradigm. As the world's leading authority on marketing to millionaires and a master brand strategist, Kelly partners with visionary CEOs to redefine, scale, and lead category-defining businesses in the new economy. She is renowned for helping elite entrepreneurs align their business models with core purpose, genius, and evolving desires, enabling high-profit, high-freedom enterprise without the grind. Kelly's expertise lies in crafting harmonized, strategy-first frameworks to help leaders achieve unprecedented impact and growth while living on their own terms. In this episode of Marketer of the Day, Kelly O'Neil returns to join Robert Plank and share her vision for entrepreneurial transformation in today's ever-changing economic landscape. Kelly details the limitations of outdated business models and the urgent need for a new, harmonized approach that goes beyond tactics to focus on purpose, intuition, and strategic clarity. She reveals the importance of recognizing misalignment, architecting a business around personal genius and evolving desires, and why strategy must precede tools and tactics. Listeners will learn how Kelly guides clients through deeply personalized business realignment, helping high-performing leaders redesign their companies for lasting profit, freedom, and fulfillment. Packed with actionable wisdom, the conversation covers overcoming self-sabotage, the true meaning of growth, and the merging of masculine and feminine business practices for sustainable, category-defining results. Quotes: “Strategy without tactics is the slowest route to victory, but tactics without strategy is the noise before defeat.” “If you did nothing else but the things that you are meant to do and thrive at, all day long every day, how would that change the trajectory of your business?” “We need a harmonized business approach where we are actually pulling from both the masculine—strategy and structure—and the feminine—intuition and flow.” Resources: Connect with Kelly O'Neil on LinkedIn Five Strategic Moves. One Intelligent Evolution.

Todd Westra is a leadership alignment expert, founder of the Growth and Scaling Podcast, and creator of the Growth Readiness Framework. Renowned for guiding CEOs, COOs, and CFOs to align strategy and execution, Todd helps mid-sized organizations unlock smarter, sustainable growth. With a deep understanding of leadership dynamics and operational challenges, Todd partners with firms at inflection points, unraveling misalignment and cultivating clarity. His process-driven approach empowers teams, clarifies decision-making, and transforms companies from stagnation to forward momentum enabling leaders and their organizations to reach ambitious new milestones. In this episode of Marketer of the Day, Todd Westra joins Robert Plank to uncover the crucial role of leadership alignment in business growth and scaling. Todd shares actionable insights from his journey as a founder, consultant, and podcast host, illustrating how divergent leadership visions can quietly stall progress even in successful, well-funded teams. He describes his signature alignment exercises and deep-dive assessments, revealing how honest conversations, data-driven strategies, and a willingness to detach from old patterns can create breakthrough results. Through lively discussion and memorable stories, Todd demonstrates how to move a company from launch mode through realignment, toward true operational excellence. Listeners will learn why self-awareness, role clarity, and robust feedback loops are essential for building sustainable growth, strong exits, and lasting team harmony. Quotes: "Most growth is stifled not because they have a bad idea, not because they don't have market fit, but because the leadership is not aligned on which path they're going down." "If you want to be market leaders, if you want a strong exit, you've got to align, and then it works out better for everybody." "No success can compensate for failure in the home." Resources: Connect with Todd Westra on LinkedIn Is YOUR Company Growth Ready?

Santiago Cortez is a process-driven transformation specialist, founder of labcortex, and a trusted advisor for compliance-focused, mission-driven organizations. Renowned for his ability to turn tangled, manual workflows into organized, auditable systems, Santiago partners with firms in highly-regulated industries to drive sustainable growth. He champions a process-first mindset, helping businesses clarify their goals, align teams, and eliminate inefficiency empowering both organizations and individuals to reclaim time, reduce stress, and achieve lasting improvement. In this episode of Marketer of the Day, Santiago Cortez joins Robert Plank to demystify the world of compliance, workflows, and operational excellence. Santiago shares his unique approach to consulting, emphasizing that tools should serve existing processes not the other way around. Listeners will hear how Santiago and his team dive deep into their clients' day-to-day realities, uncovering the misalignments between written policies and practical actions. He reveals the communication pitfalls that stall progress, the importance of small wins, and why embedding continuous improvement into company culture is critical. Through practical examples and actionable insights, Santiago explains how focusing on people, clarity, and collaboration drives transformation making even the "boring" aspects of business work both effective and rewarding. Quotes: “Tools amplify a process. They don't replace it.” “You just want to ensure these little things don't get caught in your way of the big things. They all lead to that.” “Communication and feedback loops are essential to aligning teams and catching issues before they compound.” Resources: Connect with Santiago Cortez on LinkedIn Helping organizations work smarter, safer, and more efficiently

Karl Hughes is an agency acquisition entrepreneur, business builder, and advocate for thoughtful leadership in the digital services sector. Best known for scaling Draft.dev to seven figures and then acquiring and growing agencies such as Podcast Consultant, Karl specializes in buying, improving, and uniting niche service companies to unlock their potential. Drawing on years of hands-on entrepreneurship, personal coaching, and navigating rapid industry shifts, Karl empowers business owners with actionable strategies for growth, resilience, and financial clarity, whether they're scaling for the first time or preparing for acquisition. In this episode of Marketer of the Day, Karl Hughes joins Robert Plank to share his journey from building content agencies from the ground up to orchestrating successful business acquisitions. Karl breaks down how the pandemic changed agency work, what it really takes to buy and scale small companies, the realities of leadership, and why mental stability is crucial for entrepreneurs. Listeners will learn about the hidden challenges behind running multimillion-dollar agencies, the importance of financial literacy, and the lifelong work of separating personal self-worth from business performance. Karl also offers practical advice on thriving through setbacks, building support networks, and the essential need to embrace discomfort for growth. Quotes: “How do I get my own mental health, my own stability, regardless of the ups and downs of the business... That's my life's work, really.” “The hard part is when either market externalities change and the business needs to change, or you lose a key team member... There's no substitute for rolling your sleeves up and doing hard work.” “Consistency just sticking with it even through the ups and downs and making yourself uncomfortable when you get stuck, those are the key skills.” Resources: Connect with Karl Hughes on LinkedIn Discover Karl Hughes' strategies for agency growth and acquisitions.

Matt Rieck is the Chief Human Resources Officer at End Zone Insurance and author of "The Employee Retention Bible." Focused on practical strategies that reverse turnover and elevate morale, Matt specializes in teaching leaders how to foster cultures of appreciation, strengthen management, and deliver measurable HR results. From hands-on consulting with major enterprises to building loyalty-driven workforces, Matt's passion lies in blending culture, communication, and data to help companies retain their very best talent. In this episode of Marketer of the Day, Matt Rieck joins Robert Plank to decode the real reasons behind employee turnover and reveal how businesses can nurture loyalty, drive engagement, and transform company culture without breaking the bank. Matt shares the hidden costs of losing great employees, actionable tactics for implementing company-wide appreciation, and insights on developing managers into true leaders. The discussion covers leveraging social media for internal recognition, organizing effective team meetings, and the importance of training managers beyond their initial promotion. Matt also highlights how recognizing and leveraging individual strengths—and transparently addressing weaknesses—can set both teams and organizations apart. Quotes: “Most businesses underestimate the cost of losing good people—when you show real appreciation, culture shifts and people stay.” “Training managers doesn't end with the promotion. Ongoing development is the missing link at most companies.” “Recognition isn't expensive. Internal emails, social posts, and simple appreciation systems can change everything.” Resources: Connect with Matt Rieck on LinkedIn Order “The Employee Retention Bible” on Amazon. Matt Rieck teaches leaders how to boost morale and reduce turnover.

 Charles Gragg is an accomplished healthcare benefit solutions strategist, consultant, and author with over four decades of experience inside the American health insurance industry. Having worked in virtually every aspect of health insurance claims management, brokering, risk, and employer consulting, Charles is renowned for guiding CEOs and HR leaders to reclaim control over one of their company's largest operating expenses: employee health insurance. His bestselling book, “Get Off the Hamster Wheel: An Employer's Guide to Controlling His Second Largest Operating Expense,” is transforming how business owners approach group health plans for long-term savings and better employee outcomes. In this episode of Marketer of the Day, Charles joins Robert Plank to expose the myths and hidden costs plaguing employer health insurance. Drawing on his unique vantage point as an industry insider turned transparency advocate, Charles unpacks actionable strategies to shift from overpriced, opaque insurance models to self-funded, outcome-driven plans. He explains how employer ignorance, market consolidation, and entrenched carriers (“the cartel”) conspire to keep costs high and what leaders can do to fight back. Discussion covers stepping away from traditional carriers, hiring independent third-party administrators, leveraging technology and analytics, educating employees, and how reference-based pricing benchmarks real savings. Charles shares riveting success stories, practical challenges, and the essential mindset shift required for sustainable change. Quotes: “Employers must know where every dollar is going and I will account for it for you.” “The only way to control the cost is to control owning the business.” “You can't just keep doing what you've been doing and expect a different result. That's insanity.” Resources: Connect with  Charles Gragg on LinkedIn Grab “Get Off the Hamster Wheel” on Amazon.

 Sandra and Greg Mundis are the resilient couple behind the inspirational real-life account, “Patient Number One: Embracing Hope in Times of Despair.” Greg, a global leader as Executive Director of Assemblies of God World Mission, and Sandra, a gifted storyteller and founder of Europe's Children ministry, have spent decades impacting lives across 195 countries. Their new book chronicles Greg's harrowing journey as the first COVID-19 intubation patient at his hospital—given little chance to live—and Sandra's fierce faith-fueled advocacy, demonstrating the miraculous power of hope, family, and community in the darkest times. In this episode of Marketer of the Day, Sandra and Greg join Robert Plank to share their journey from devastation to hope. They candidly detail Greg's critical illness, the emotional and physical ordeal of prolonged hospitalization and rehabilitation, Sandra's steadfast persistence, and the profound role faith and global prayer played in recovery. The conversation highlights themes of family unity, the psychological toll of crisis, finding purpose beyond suffering, and the decision to turn their collective trauma into a published story of inspiration. Listeners will learn about the importance of documenting miracles, building a support network, and how adversity can lead to deeper connection and renewed mission. Quotes: “If it wasn't for Jesus, I wouldn't be sitting here talking to you.” “God's word was like my food... There's power in those words, and it truly brought me through.” “If I take him home, it's the best thing I can do for him... But if I leave him, I want to receive the glory.” Resources: Buy “Patient Number One” on Amazon. Learn more about how they turn challenges into opportunities for change on their website Follow  Sandra and Greg Mundis on Facebook