Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Jason Criddle is the founder and managing partner of a multi-entity private investment and technology ecosystem, including Smarter Holdings, Dominate.AI, and Jason Criddle & Associates. Known for scaling businesses through strategic development, acquisition, and a passionate approach to helping entrepreneurs, Jason leverages deep expertise in AI, automation, publishing, and behavioral coaching to drive results for both startups and established organizations. In this episode of Marketer of the Day, Jason returns after more than a decade to share how his journey from personal health battles to overseeing billion-dollar companies has shaped his no-nonsense philosophy on business growth, digital transformation, and personal fulfillment. Together with Robert Plank, they discuss why most entrepreneurs struggle to scale, the importance of consistent reinvention, actionable strategies for making your business scalable, and how to build infrastructure that lasts. Jason breaks down the value of pivoting early, highlights the role of mentors, stresses the need for clear customer experiences, and shares why celebrating wins big or small is essential along the sometimes-lonely road to legitimacy and authority. Quotes: “If your business isn't producing customers or revenue, it's not a business, it's an expensive hobby.” “You have to be willing to be bad before you can be great. Growth begins the moment you push past the fear of starting.” “Showing up is a win. If you earned even one today, celebrate it especially with the people who matter most.” Resources: Connect with Jason Criddle on LinkedIn Explore SmartRCommerce – Disruptive eCommerce, giving back

Mark Donnigan is a B2B tech marketing strategist, startup growth expert, and leading advocate for intelligent adoption of AI in marketing. With a track record of helping technology companies overcome resource constraints and secure multimillion-dollar deals, Mark is known for building and accelerating nimble, effective teams. He specializes in leveraging AI for research, content creation, and productivity, empowering marketers to be T-shaped, deeply knowledgeable, and highly adaptive in a rapidly evolving landscape. In this episode of Marketer of the Day, Mark Donnigan joins Robert Plank to share how AI is enabling small marketing teams to punch above their weight, create high-quality content, and deeply understand their buyers. Mark elaborates on the transformative power of LLMs, the overlooked capabilities for market research, and the vital importance of combining AI with genuine market insight. Discover why embracing AI is crucial, how to update your processes for maximum growth, and what makes resilient teams thrive in tech's fast-changing environment. Quotes: “AI gives marketers a superpower; anyone can become T-shaped, expanding depth and range exactly where the moment demands.” “What once looked like under-resourced teams now looks like untapped advantage. With AI, small teams can break through big limitations.” “Don't chase every new AI train. Spend that time learning your market, show up, listen deeply, and understand what your audience actually needs.” Resources: Connect with Mark Donnigan on LinkedIn Explore Growth Stage Marketing Visit the GrowthStage Marketing Blog Check out Mark Donnigan on YouTube

Heather Atherton is a communications strategist, PR consultant, and media outreach specialist with 25+ years of experience elevating brands and causes. Known for her work with companies like IMAX, GoFundMe, and Disney on Ice, Heather is also a passionate advocate for uncovering the truth behind the Vietnam War's Baron 52 case, a mission inspired by her father's service. Through custom, outside-the-box marketing, storytelling, and her deep belief in the power of dreams, Heather helps businesses, filmmakers, and nonprofits package their message for maximum impact. Her expertise spans film promotion, guerrilla marketing, independent filmmaking, and supporting small business growth, always focused on connecting human stories to wider audiences. On this episode of Marketer of the Day, Heather joins Robert Plank to share her journey from agency work to mission-driven advocacy, the importance of visual/guerrilla marketing, and the ongoing campaign for truth around the Baron 52 story. Heather discusses building custom pitches, the challenges indie filmmakers face, and why early PR is key. Discover lessons on amplifying meaningful stories, DIY marketing foundations for creators, and the relentless power of believing in your ideals. Quotes: “The future belongs to those who believe in the beauty of their dreams and are bold enough to bring them to life.” “If you can see your story visually, you can market it anywhere. Visual thinking turns ideas into impact.” “I'm not a cookie-cutter. I create outside the box because that's where originality, opportunity, and growth live.” Resources: Explore Atherton PR Connect with Atherton PR on LinkedIn

Joseph S. Khan is an acclaimed digital marketing expert, AI and SEO strategist, and founder of Hum Jam. Celebrated for inventing the harmonic SEO formula, Joseph draws on a unique background combining formal music training (Berklee College of Music) with decades of digital entrepreneurship, including consulting for industry leaders like Microsoft and John Maxwell. His approaches help businesses and agencies synchronize their online presence, climb search rankings, and thrive amidst rapid technological change. With 3500+ Udemy students and a track record of agency training, Joseph empowers clients to harmonize content, citations, and signals for enduring relevance. In this episode of Marketer of the Day, host Robert Plank talks with Joseph S. Khan about transforming chaotic digital environments into marketing harmony. He shares how musical principles inspired his harmonic blueprint in SEO and now inform his revolutionary AI methods. The discussion dives deep into why industry-specific directories and authoritative citations matter far more than old-school backlink tactics, the importance of Google's E-E-A-T algorithm, and why email-driven engagement signals help content get indexed and trusted. Joseph debunks SEO myths, details nitty-gritty steps for dominating AI search results (like ChatGPT and Perplexity), and offers take-action advice for agencies and individuals who want sustainable growth. Quotes: “SEO is like music; when your content, citations, and signals harmonize, both AI and audiences start paying attention.” “Visibility isn't built on volume. It's built on the right citations and a clear, authoritative presence in your niche.” “In a post-E-E-A-T world, authority, trust, and real experience aren't optional; they're the price of being found.” Resources: Follow Joseph Skahn on Facebook Connect with Joseph Skahn on LinkedIn Boost Your Online Visibility with HumJAM—Preferred Choice of Top SEO Agencies

Pharice Brown is a literary activist, book publisher, and founder of Pain to Prosperity Publishing, a platform dedicated to amplifying powerful Black and Brown voices too often overlooked in mainstream publishing. Leveraging her background in corporate strategy and her passion for professional and personal storytelling, Pharice has created a company focused on legacy, impact, and authentic representation. She helps future authors overcome doubt, discover their stories, and navigate the publishing process to create works that resonate and inspire. In this episode of Marketer of the Day, Robert Plank sits down with Pharice Brown to discuss the journey from corporate boardrooms to literary entrepreneurship. Pharice shares how everyone has a story worth telling, why personal experiences and professional expertise both deserve an audience, and the importance of visibility and marketing in the publishing journey. They dig deep into the biggest challenges authors face, especially getting started, being open to feedback, and embracing creativity and fun through marketing. You'll hear about overcoming imposter syndrome, strategies for finishing and launching a book, the differences between self-publishing and working with a publisher, and real-world success stories of new authors. Pharice offers practical advice, motivational support, and free 15-minute strategy calls to help aspiring writers take the first step. Quotes: “Everyone has a book inside them. The real question is how you choose to spend it and whether you'll let it be read.” “Your core idea doesn't need to change, but your information might. Growth comes from being open enough to refine the message so it's truly worth reading.” “Write the book. Show up consistently. Have fun. Be creative and let the world decide its value.” Resources: Connect with Pharice Brown on LinkedIn Explore Pain2ProsperityPublishing

Melih Oztalay is the CEO of Smart Finds Marketing, an accomplished digital agency leader with over 38 years of experience in the marketing industry. Renowned for blending traditional and digital strategies, Melih has successfully guided clients through economic downturns, market disruptions, and the accelerating pace of technological change. As the architect of the "Four A's" philosophy (Anticipate, Accept, Adapt, Adopt), he empowers businesses to stay competitive and proactive in the age of AI, navigating uncertainty with logic and resilience. In this episode of Marketer of the Day, Melih Oztalay sits down with Robert Plank to discuss surviving and thriving through seismic industry changes, such as the 2009 financial crisis and the COVID pandemic. Melih shares how the art of “pivoting” underpins long-term success and how digital transformation is more than following trends; it's about measurable, strategic action. He details the evolution from SEO to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), why businesses must transition from pursuing rankings to being referenced by AI, and how schema/JSON scripts can elevate AI's visibility. Listeners will gain actionable strategies for embracing change, breaking through emotional resistance, and leveraging both human teams and AI to solve core business challenges. Quotes: “Marketing isn't about promotion; it's a discipline of problem-solving. The brands that win are the ones that solve real problems faster and better.” “When change is inevitable, emotion is optional. Anticipate it, accept it, adapt fast, and adopt smarter—that's how you stay ahead.” “In an AI-driven world, rankings matter less than relevance. The future belongs to those who are referenced, not just found.” Resources: Connect with Melih Oztalay on LinkedIn Learn about Meliho Z Talay on BrandYourself. Visit Smart Finds Marketing

Edward H. Muñoz rose from humble beginnings as a first-generation Mexican American in a South Texas border town to build a 33-year career at Celanese, where he played a key role in transforming the company into a global leader in engineering materials. After earning a chemistry degree from the University of Texas at Austin, he joined Celanese during its pivot from fibers to high-value engineering resins and helped establish its polyacetal product as a serious competitor to industry giants like DuPont and GE. His journey included navigating corporate takeovers, leading multinational teams, confronting cultural bias, and accepting personal sacrifices, particularly the strain his ambition placed on family life. A near-fatal car accident that killed a close friend became a defining turning point, propelling him into international leadership roles and reshaping both his career trajectory and personal life. In this episode of Marketer of the Day, Edward Muñoz reflects on his legacy through his memoir Challenges, Triumphs, and Heroes: Memoirs of My Celanese Odyssey, which honors the people behind corporate success while capturing the human cost of leadership. He discusses his work in Germany and Mexico, his commitment to inclusive leadership, and the lessons learned from balancing ambition, culture, and responsibility. Now living with Parkinson's disease, he remains active through photography, travel, and leadership within the arts community, helping an organization not only survive the pandemic but grow significantly. Key takeaways include the importance of resilience, values-driven leadership, preserving personal history, and leaving something meaningful behind for future generations. Quotes: “The hardest challenge was balancing ambition with family. You gain a career, but you pay a price, and you have to decide what you are willing to give up.” “I am an American. That moment taught me how perception works and how easily people define others before they listen.” “You are not going to be around forever, so you have to leave something behind that others can learn from.” “When I think I might get fired, I remember this: I was looking for a job when I got here.” Resources: Connect with Edward H. Muñoz on LinkedIn Discover Edward H. Muñoz's journey from first-generation roots to global leadership. Get Challenges, Triumphs, and Heroes: Memoirs of My Celanese Odyssey on Amazon.

Thuy Reed is a Vietnamese American author whose life was shaped by war, loss, displacement, and resilience. Born in a small village in Vietnam during the war, she witnessed firsthand the devastation inflicted on families and communities, including the death of her brother, who was killed by a sniper at the age of 21. She left Vietnam as a young woman, believing she would return, only to have South Vietnam fall months later, permanently altering the course of her life. After immigrating to the United States, she navigated profound cultural shifts, built a new life, raised a family, and transformed her painful experiences into a lifelong commitment to peace, civic responsibility, and honoring the true cost of freedom. In this episode of Marketer of the Day, Thuy Reed shares how her experiences motivated her to write Dear America: From Vietnam with Love, a memoir written as both a personal reflection and a message to her adopted country. She discusses her 12-year effort to help lift the U.S. trade embargo on Vietnam, her deep concerns about political violence and civic disengagement, and her belief that democracy requires education, participation, and accountability. Through her story, she emphasizes that war leaves generational wounds, violence does not win hearts or minds, and freedom must be protected through informed action rather than fear. The key takeaways center on valuing democracy, rejecting violence, staying engaged, and remembering the human cost behind political decisions. Quotes: “I do not like war, because the bullet that killed a boy on the battlefield went straight into his mother's heart.” “You cannot win hearts and minds with guns and bullets. You cannot.” “This is America. If you want change, you work hard, you vote, and you stay engaged. You do not tear it down.” “I love America with all my heart, because this is where everything that is me and mine is found.” Resources: Follow Thuy Reed on Facebook Grab Dear America: From Vietnam with Love on Amazon. Learn more about Thuy Reed and her story.

 Jill Lublin is a longtime publicity strategist and media expert with more than 25 years of experience helping entrepreneurs, authors, and professionals gain visibility without paying for advertising. Throughout her career, she has focused on demystifying publicity and removing financial and emotional barriers that keep people from sharing their message. Her work addresses common challenges, such as fear of visibility, unclear messaging, and the misconception that publicity requires expensive PR agencies. By reframing publicity as a skill that anyone can learn, she has helped clients turn personal stories, setbacks, and unique perspectives into compelling media features that drive credibility, trust, and business growth. In this episode of Marketer of the Day, Jill Lublin explains how she helps people become their own publicity machine by focusing on clear messaging, consistency, and practical weekly actions. She emphasizes spending as little as 30 minutes a week on real visibility-building activities such as Google Alerts, responding to media requests, and booking podcast interviews, rather than relying solely on social media. She shares examples of clients who transformed their stories into primary media coverage, book sales, and consulting revenue, reinforcing that publicity multiplies reach and monetizes expertise over time. Key takeaways include saying yes to opportunities, using all parts of your story, starting local, and viewing publicity as a long-term asset that builds authority, trust, and lasting influence. Quotes: “Publicity does not have to be expensive or complicated. When you make it accessible, it becomes a powerful tool for every entrepreneur.” “Consistency and persistence create publicity. When you stay focused and keep showing up, visibility follows.” “Spend 30 minutes a week on real visibility-building activities, and you will see momentum. Publicity rewards action, not perfection.” “Publicity is a gift that keeps on giving because it multiplies you, monetizes you, and maximizes your message.” Resources: Connect with Jill Lublin on LinkedIn Get Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars on Amazon. Explore Jill Lublin's strategies for gaining visibility and credibility.

Larry Dodd is an executive coach and founder of Open Playbook with more than 35 years of experience helping leaders and teams reconnect to what drives real performance. His journey includes navigating career choices that were initially misaligned with his natural strengths, an experience that forced him to work harder than necessary and ultimately sparked deeper self-examination. Through setbacks, reflection, and disciplined personal growth, he developed a strengths-based methodology rooted in understanding innate talents, building confidence, and turning self-awareness into effective leadership. His career includes high-impact roles such as working with the San Francisco Giants, where a pivotal opportunity reinforced the importance of confidence, preparation, and offering value without fear of failure. In this episode of Marketer of the Day, Larry Dodd explains how Open Playbook helps individuals and organizations rebuild connection in a disconnected, post-pandemic world. His work centers on three core concepts: the playbook you are given, the playbook you develop, and the playbook you give away. By using tools such as CliftonStrengths alongside deep, human-centered coaching, he helps people align roles with strengths, build engaged teams, and create cultures where leaders invest in others rather than operate in isolation. Key takeaways include the importance of connection over convenience, confidence built through repetition and guided reflection, and viewing setbacks as catalysts for growth. His current work focuses on developing strengths-based leaders who create lasting impact by sharing their experiences, mentoring others, and building teams that thrive rather than merely perform. Quotes: “Everybody has inherent talents, but if we never stop to understand what we actually have, we end up working twice as hard just to play even.” “Nothing replaces connection. You can get information faster than ever, but developing people still requires time, trust, and human presence.” “As you do the work, you build confidence. As you build confidence, you take risks. And when you repeat that cycle enough times, people start asking how you got there.” “Success is not a straight line. It is a series of setbacks and breakthroughs, and those setbacks are often where the real strength is built.” Resources: Connect with Larry Dodd on LinkedIn Discover Larry Dodd's strengths-based approach to leadership and performance.

Joshua Adams is a serial entrepreneur, EOS Implementer, and former branding agency founder dedicated to helping visionary leaders gain clarity, traction, and freedom in their organizations. After transforming his own business using the Entrepreneurial Operating System (EOS) and selling it after twenty-four years. Joshua now coaches executive teams to break through chaos, foster alignment, and build healthy, sustainable companies. He draws on rich experience in agency leadership, fractional CMO work, and his passion for empowering people to operate in their unique strengths. In this episode of Marketer of the Day, Joshua Adams returns to join Robert Plank, sharing the personal and professional pivots that set him on his current path. Joshua exposes the pitfalls of goal procrastination, the energizing power of “artificial urgency,” and why so many businesses need, not just more software but an operating framework like EOS to truly thrive. Listeners will learn about the importance of shared language, how consistency in leadership systems prevents organizational drift, and why, ultimately, professional success is built atop lessons learned from failure. Joshua also highlights the fulfillment he discovers daily by coaching leadership teams and empowering them to do their best work. Quotes: “Success is a big pile of failure that you're standing on. Without our failures, we are not, we cannot be successful.” “When you set that artificial sense of urgency, you spark the energy and momentum that gets things done. It's healthier, and it pushes us forward.” “Language matters. Calling things by different names creates confusion, but common language builds clarity and alignment across the team.” Resources: Connect with Joshua Adams on LinkedIn Learn more about how Joshua helps leaders build healthy, sustainable companies on their website.

Kelly O'Neil is a futurist, award-winning entrepreneur, market maverick, and the strategic architect behind the Fusion Paradigm. As the world's leading authority on marketing to millionaires and a master brand strategist, Kelly partners with visionary CEOs to redefine, scale, and lead category-defining businesses in the new economy. She is renowned for helping elite entrepreneurs align their business models with core purpose, genius, and evolving desires, enabling high-profit, high-freedom enterprise without the grind. Kelly's expertise lies in crafting harmonized, strategy-first frameworks to help leaders achieve unprecedented impact and growth while living on their own terms. In this episode of Marketer of the Day, Kelly O'Neil returns to join Robert Plank and share her vision for entrepreneurial transformation in today's ever-changing economic landscape. Kelly details the limitations of outdated business models and the urgent need for a new, harmonized approach that goes beyond tactics to focus on purpose, intuition, and strategic clarity. She reveals the importance of recognizing misalignment, architecting a business around personal genius and evolving desires, and why strategy must precede tools and tactics. Listeners will learn how Kelly guides clients through deeply personalized business realignment, helping high-performing leaders redesign their companies for lasting profit, freedom, and fulfillment. Packed with actionable wisdom, the conversation covers overcoming self-sabotage, the true meaning of growth, and the merging of masculine and feminine business practices for sustainable, category-defining results. Quotes: “Strategy without tactics is the slowest route to victory, but tactics without strategy is the noise before defeat.” “If you did nothing else but the things that you are meant to do and thrive at, all day long every day, how would that change the trajectory of your business?” “We need a harmonized business approach where we are actually pulling from both the masculine—strategy and structure—and the feminine—intuition and flow.” Resources: Connect with Kelly O'Neil on LinkedIn Five Strategic Moves. One Intelligent Evolution.

Todd Westra is a leadership alignment expert, founder of the Growth and Scaling Podcast, and creator of the Growth Readiness Framework. Renowned for guiding CEOs, COOs, and CFOs to align strategy and execution, Todd helps mid-sized organizations unlock smarter, sustainable growth. With a deep understanding of leadership dynamics and operational challenges, Todd partners with firms at inflection points, unraveling misalignment and cultivating clarity. His process-driven approach empowers teams, clarifies decision-making, and transforms companies from stagnation to forward momentum enabling leaders and their organizations to reach ambitious new milestones. In this episode of Marketer of the Day, Todd Westra joins Robert Plank to uncover the crucial role of leadership alignment in business growth and scaling. Todd shares actionable insights from his journey as a founder, consultant, and podcast host, illustrating how divergent leadership visions can quietly stall progress even in successful, well-funded teams. He describes his signature alignment exercises and deep-dive assessments, revealing how honest conversations, data-driven strategies, and a willingness to detach from old patterns can create breakthrough results. Through lively discussion and memorable stories, Todd demonstrates how to move a company from launch mode through realignment, toward true operational excellence. Listeners will learn why self-awareness, role clarity, and robust feedback loops are essential for building sustainable growth, strong exits, and lasting team harmony. Quotes: "Most growth is stifled not because they have a bad idea, not because they don't have market fit, but because the leadership is not aligned on which path they're going down." "If you want to be market leaders, if you want a strong exit, you've got to align, and then it works out better for everybody." "No success can compensate for failure in the home." Resources: Connect with Todd Westra on LinkedIn Is YOUR Company Growth Ready?

Santiago Cortez is a process-driven transformation specialist, founder of labcortex, and a trusted advisor for compliance-focused, mission-driven organizations. Renowned for his ability to turn tangled, manual workflows into organized, auditable systems, Santiago partners with firms in highly-regulated industries to drive sustainable growth. He champions a process-first mindset, helping businesses clarify their goals, align teams, and eliminate inefficiency empowering both organizations and individuals to reclaim time, reduce stress, and achieve lasting improvement. In this episode of Marketer of the Day, Santiago Cortez joins Robert Plank to demystify the world of compliance, workflows, and operational excellence. Santiago shares his unique approach to consulting, emphasizing that tools should serve existing processes not the other way around. Listeners will hear how Santiago and his team dive deep into their clients' day-to-day realities, uncovering the misalignments between written policies and practical actions. He reveals the communication pitfalls that stall progress, the importance of small wins, and why embedding continuous improvement into company culture is critical. Through practical examples and actionable insights, Santiago explains how focusing on people, clarity, and collaboration drives transformation making even the "boring" aspects of business work both effective and rewarding. Quotes: “Tools amplify a process. They don't replace it.” “You just want to ensure these little things don't get caught in your way of the big things. They all lead to that.” “Communication and feedback loops are essential to aligning teams and catching issues before they compound.” Resources: Connect with Santiago Cortez on LinkedIn Helping organizations work smarter, safer, and more efficiently

Karl Hughes is an agency acquisition entrepreneur, business builder, and advocate for thoughtful leadership in the digital services sector. Best known for scaling Draft.dev to seven figures and then acquiring and growing agencies such as Podcast Consultant, Karl specializes in buying, improving, and uniting niche service companies to unlock their potential. Drawing on years of hands-on entrepreneurship, personal coaching, and navigating rapid industry shifts, Karl empowers business owners with actionable strategies for growth, resilience, and financial clarity, whether they're scaling for the first time or preparing for acquisition. In this episode of Marketer of the Day, Karl Hughes joins Robert Plank to share his journey from building content agencies from the ground up to orchestrating successful business acquisitions. Karl breaks down how the pandemic changed agency work, what it really takes to buy and scale small companies, the realities of leadership, and why mental stability is crucial for entrepreneurs. Listeners will learn about the hidden challenges behind running multimillion-dollar agencies, the importance of financial literacy, and the lifelong work of separating personal self-worth from business performance. Karl also offers practical advice on thriving through setbacks, building support networks, and the essential need to embrace discomfort for growth. Quotes: “How do I get my own mental health, my own stability, regardless of the ups and downs of the business... That's my life's work, really.” “The hard part is when either market externalities change and the business needs to change, or you lose a key team member... There's no substitute for rolling your sleeves up and doing hard work.” “Consistency just sticking with it even through the ups and downs and making yourself uncomfortable when you get stuck, those are the key skills.” Resources: Connect with Karl Hughes on LinkedIn Discover Karl Hughes' strategies for agency growth and acquisitions.

Matt Rieck is the Chief Human Resources Officer at End Zone Insurance and author of "The Employee Retention Bible." Focused on practical strategies that reverse turnover and elevate morale, Matt specializes in teaching leaders how to foster cultures of appreciation, strengthen management, and deliver measurable HR results. From hands-on consulting with major enterprises to building loyalty-driven workforces, Matt's passion lies in blending culture, communication, and data to help companies retain their very best talent. In this episode of Marketer of the Day, Matt Rieck joins Robert Plank to decode the real reasons behind employee turnover and reveal how businesses can nurture loyalty, drive engagement, and transform company culture without breaking the bank. Matt shares the hidden costs of losing great employees, actionable tactics for implementing company-wide appreciation, and insights on developing managers into true leaders. The discussion covers leveraging social media for internal recognition, organizing effective team meetings, and the importance of training managers beyond their initial promotion. Matt also highlights how recognizing and leveraging individual strengths—and transparently addressing weaknesses—can set both teams and organizations apart. Quotes: “Most businesses underestimate the cost of losing good people—when you show real appreciation, culture shifts and people stay.” “Training managers doesn't end with the promotion. Ongoing development is the missing link at most companies.” “Recognition isn't expensive. Internal emails, social posts, and simple appreciation systems can change everything.” Resources: Connect with Matt Rieck on LinkedIn Order “The Employee Retention Bible” on Amazon. Matt Rieck teaches leaders how to boost morale and reduce turnover.

 Charles Gragg is an accomplished healthcare benefit solutions strategist, consultant, and author with over four decades of experience inside the American health insurance industry. Having worked in virtually every aspect of health insurance claims management, brokering, risk, and employer consulting, Charles is renowned for guiding CEOs and HR leaders to reclaim control over one of their company's largest operating expenses: employee health insurance. His bestselling book, “Get Off the Hamster Wheel: An Employer's Guide to Controlling His Second Largest Operating Expense,” is transforming how business owners approach group health plans for long-term savings and better employee outcomes. In this episode of Marketer of the Day, Charles joins Robert Plank to expose the myths and hidden costs plaguing employer health insurance. Drawing on his unique vantage point as an industry insider turned transparency advocate, Charles unpacks actionable strategies to shift from overpriced, opaque insurance models to self-funded, outcome-driven plans. He explains how employer ignorance, market consolidation, and entrenched carriers (“the cartel”) conspire to keep costs high and what leaders can do to fight back. Discussion covers stepping away from traditional carriers, hiring independent third-party administrators, leveraging technology and analytics, educating employees, and how reference-based pricing benchmarks real savings. Charles shares riveting success stories, practical challenges, and the essential mindset shift required for sustainable change. Quotes: “Employers must know where every dollar is going and I will account for it for you.” “The only way to control the cost is to control owning the business.” “You can't just keep doing what you've been doing and expect a different result. That's insanity.” Resources: Connect with  Charles Gragg on LinkedIn Grab “Get Off the Hamster Wheel” on Amazon.

 Sandra and Greg Mundis are the resilient couple behind the inspirational real-life account, “Patient Number One: Embracing Hope in Times of Despair.” Greg, a global leader as Executive Director of Assemblies of God World Mission, and Sandra, a gifted storyteller and founder of Europe's Children ministry, have spent decades impacting lives across 195 countries. Their new book chronicles Greg's harrowing journey as the first COVID-19 intubation patient at his hospital—given little chance to live—and Sandra's fierce faith-fueled advocacy, demonstrating the miraculous power of hope, family, and community in the darkest times. In this episode of Marketer of the Day, Sandra and Greg join Robert Plank to share their journey from devastation to hope. They candidly detail Greg's critical illness, the emotional and physical ordeal of prolonged hospitalization and rehabilitation, Sandra's steadfast persistence, and the profound role faith and global prayer played in recovery. The conversation highlights themes of family unity, the psychological toll of crisis, finding purpose beyond suffering, and the decision to turn their collective trauma into a published story of inspiration. Listeners will learn about the importance of documenting miracles, building a support network, and how adversity can lead to deeper connection and renewed mission. Quotes: “If it wasn't for Jesus, I wouldn't be sitting here talking to you.” “God's word was like my food... There's power in those words, and it truly brought me through.” “If I take him home, it's the best thing I can do for him... But if I leave him, I want to receive the glory.” Resources: Buy “Patient Number One” on Amazon. Learn more about how they turn challenges into opportunities for change on their website Follow  Sandra and Greg Mundis on Facebook

Jon Bassford is a TEDx speaker, bestselling author, and the driving force behind a movement transforming co-parenting through intentionality, respect, and child-centered strategies. As the author of "The Co-Parenting Secret: It's Not About You," Jon empowers parents, whether divorced, separated, or in parallel parenting situations, to let go of animosity, nurture genuine relationships, and build supportive environments where children thrive. Drawing on his personal journey and coaching expertise, Jon helps entrepreneurs, business owners, and families turn the challenges of separation into opportunities for growth, clarity, and lasting connection. https://youtu.be/_G0kN7fqg_w In this episode of Marketer of the Day, Jon Bassford joins Robert Plank to reveal the mindset shifts and practical steps that make co-parenting successful even in high-conflict or complex family situations. Jon explains why focusing on the child's experience (rather than parental scorekeeping) is the key to reducing conflict and fostering deep, lasting relationships. He discusses the initial discomfort of building new co-parenting routines, overcoming external skepticism, and strategies for letting go of the past to create a positive future. Listeners will hear actionable advice on communication, adapting business skills to parenting logistics, and the transformative power of small, intentional choices like beginning with just one "yes" or "of course." Quotes: “If you don't have a reason to say no, you should always say yes in this type of environment.” “It's not about you. It's about what's best for the kids: let go of animosity, remove your ego, and focus on their time.” “Start with one yes. Or, even better, of course, and let it snowball into something more positive for everyone.” Resources: Connect with Jon Bassford on LinkedIn. The Co-Parenting Secret: It's Not About You on Amazon Operational clarity for leaders who want disciplined execution and dependable growth.

 Dr. Lyman Montgomery is a renowned clarity and culture strategist, author, coach, and business leader with decades of experience empowering organizations and individuals to turn chaos into clarity. As the architect of the “5S Framework” and a globe-trotting consultant, Dr. Montgomery has guided over 60,000 leaders, built multiple businesses, and become a powerful voice for faith, focus, and cultural transformation. His latest work, "Sacred, Not Sinful," explores the intersection of Greek life and Christian discipleship, while his digital hub, CoachLyman.com, serves as a gateway for leaders seeking personal and professional growth. In this episode of Marketer of the Day, Dr. Lyman joins Robert Plank to unpack his actionable 5S Framework Structure: Systems, Strategies, Simplicity, and Sustainability, which helps businesses and individuals thrive amidst distraction and overwhelm. The conversation traces Dr. Lyman's journey from humble beginnings to global influence, explores how leaders can overcome resistance to new tools and documentation (including leveraging AI for business efficiency), and examines the shift from an “I can't” to an “I will” mindset. Discussion topics include building strong foundational systems, driving business results with clarity, embracing collaboration, leveraging automation, and nurturing the habits that support sustainable growth both in the boardroom and at home. Quotes: "Simplicity drives business... The more simplistic you can make it, the more users will use it." "Everything we do is designed to get a result within 24 to 48 hours—otherwise, it's too complicated." "There's a difference between an 'I can't' mentality and an 'I will' mentality. Which are you choosing?" Resources: Connect with Dr. Lyman Montgomery on LinkedIn Transform chaos into clarity—grab Dr. Montgomery's book on Amazon. Learn more about how to navigate complex compliance challenges on their website Follow  Dr. Lyman Montgomery on Facebook

Christopher S Mahan is a transformational speaker, family coach, and result-driven mentor who has spent over a decade empowering parents, teens, and young adults to break cycles of dysfunction and build thriving, resilient families. As the creator of the “Empowerment to Employment” app, author of "Parental Leadership: Seven Principles to Lead Your Teen in the Digital Age," and host of the "Lead Your Teen" podcast, Christopher brings deep experience in leadership, parent-child dynamics, and personal development. His work has directly impacted thousands, providing tools and strategies to overcome adversity and find purpose. In this episode of Marketer of the Day, Christopher joins Robert Plank to share his powerful journey—from recognizing alarming spikes in teen suicides in his Florida county to building a movement around parental leadership and family empowerment. Christopher reveals how his early struggles and career pivots fueled his mission, the challenges of getting essential messages into schools and communities, and the transformation that comes from facing fear, developing soft skills, and putting passion into action. Discussion topics include leadership versus parenting, breaking out of old patterns, the impact of technology on youth, resilience, personal responsibility, and how families can cultivate effort, passion, and purpose (EPP) for real-world results. Quotes: "Obstacles aren't in your way to stop you—they beg the question, how badly do you want it?" "If the home is broken, society is broken, because what the home puts out is a reflection of that home." "Preparation is part of leadership. You have to be ready for the hard work and not look for an easy out." Resources: Connect with  Christopher S Mahan on LinkedIn Get Christopher S. Mahan's book Parental Leadership: Seven Principles to Lead Your Teen in the Digital Age on Amazon Explore actionable strategies from Christopher S. Mahan.

Glenis Gassmann is a seasoned business strategist, mentor, and result-driven coach with over 35 years of real-world experience helping business owners turn insight into action. As the founder of several successful ventures, including a high-performing accounting and coaching firm, Glennis brings unmatched expertise in building, scaling, and intentionally exiting businesses. Her forthcoming audiobook, "Why Knowing Isn't Enough: The No Fluff Guide to Building a Business that Finally Turns Actions into Profits," is the centerpiece of today's conversation. In this episode of Marketer of the Day, Glenis joins Robert Plank to break down the actionable steps behind moving from knowledge to consistent execution, especially in a world overloaded with information and technology. Glenis details her personal and professional journey, explaining why so many business owners get stuck, the value of self-awareness, and the importance of building systems that support action rather than overwhelm. Discussion topics include cultivating discipline, prioritizing high-impact tasks, delegating for growth, leading by example, and the essential role of mentors and community in driving sustainable business results. Glenis shares transformative lessons from her own “school of hard knocks,” as well as insight on how leaders can develop both themselves and their teams for long-term success. Quotes: "Success doesn't come from knowing more. It comes from doing what matters consistently." "You actually have to be kind to yourself... we don't have to keep up with all the information as fast as it comes to us." "It's not about strategy. This is all about tactics, having that belief in yourself, having a vision bigger than yourself, and taking the actions." Resources: Connect with  Glenis Gassmanni on LinkedIn Get Glenis Gassmann's audiobook Why Knowing Isn't Enough on Amazon Get expert guidance from Glenis Gassmann.

 Jonathan Grzybowski is an entrepreneur, storyteller, and the co-founder of Pengy.co, a creative subscription service transforming how businesses access top-tier creative talent. With leadership spanning over 81 countries, Jonathan brings a unique blend of hands-on strategy, authenticity, and a customer-first mindset to internal and external creative solutions. In addition to running Pengy.co, Jonathan is the host of “Dear Dads,” a heartfelt platform fostering genuine conversations around fatherhood and providing a support network for new fathers and content creators alike. In this episode of Marketer of the Day, Jonathan joins Robert Plank to reflect on entrepreneurship's evolving landscape—from early days of Amazon Merch and “t-shirt crazes” to leveraging AI and scaling global creative operations. Jonathan shares Pengy's journey into managing in-house creative teams, the value of AI-assisted content creation, and why delegating and collaboration matter more than ever. He opens up about balancing business growth with personal priorities like family, building communities around honesty and vulnerability, and lessons from launching his “Dear Dads” podcast to support other fathers. The discussion touches on the importance of authenticity, customer engagement, and continuous self-improvement as keys to success in business and life. Quotes: “The problem we solve as a business is, if you don't want to do it yourself, then you hire somebody to do it for you. That problem will forever exist no matter what AI comes in.” “You have to be a face, and you have to be more than just a person working at a desk. You can't hide anymore if you want to move forward in this future world.” “Job's not done. Just because you do a good job or find a little success—job's not done.” Resources: Connect with  Jonathan Grzybowski on LinkedIn Engage with Johnathan Grzybowski on Facebook Ideas are cheap. Execution creates results. Start here. Start your unlimited design subscription with Penji now

 Pat Butkus is the Senior Vice President of Marketing and Growth at Acast, the world's largest independent podcast company. With a background in building global marketing strategies, Pat helps brands reach deeply engaged podcast audiences through innovative advertising technology and personalized targeting solutions. Under his leadership, Acast bridges creators with advertisers and pursues the mission of democratizing podcast advertising at scale. In this episode of Marketer of the Day, Pat Butkus joins Robert Plank to demystify the podcast advertising world. Pat explains how Acast supports over 140,000 shows worldwide, enabling creators to monetize with sophisticated ad tech and advertisers to harness the unmatched loyalty of podcast listeners. The conversation uncovers the evolution and current power of podcast targeting, the unique bond between podcasters and their audiences, the seamless transition for creators onto Acast, and AI-powered features like Smart Recommendations that streamline finding the perfect audience. Pat shares strategic advice for both advertisers and podcasters on maximizing growth, revenue, and influence through consistency, community-building, and embracing new tech in the audio world. Quotes: “Podcasting audiences are unlike any other; the listeners consider hosts their friends, making advertising deeply impactful.” “Our AI-driven Smart Recommendations take the guesswork out of finding your brand's ideal podcast audience, reducing planning time by 80%.” “Switching platforms can be daunting, but with Acast it's seamless and opens up global monetization without disrupting your loyal listeners.” Resources: Connect with Pat Butkus on LinkedIn

Kathleen Gage is the founder of Vegan Visibility and the author of “Power Up for Profits: The Smart Woman's Guide to Online Marketing.” After decades of business success, she transitioned to align her life and work with her values, focusing on plant-based advocacy and animal rescue. With over 30 years of experience as a professional speaker, Kathleen empowers purpose-driven experts to grow their reach through effective speaking and podcasting. She hosts the “Plant Based Eating for Health” podcast and manages a self-funded animal sanctuary, promoting veganism, animal welfare, and vibrant living. In this episode of Marketer of the Day, Kathleen Gage joins Robert Plank to discuss the power of aligning your career with your core values. Kathleen shares her journey from traditional business success to becoming a leading voice for vegan visibility and animal welfare. She dives into the distinctions between animal rescues and sanctuaries, the challenges of funding advocacy work, and the transformative power of speaking and podcasting for building a movement. Kathleen also discusses her upcoming book “Speak Out,” healthy lifestyle shifts, and practical strategies for making an impact with your message. Quotes: “You can make money doing what you love, and that allows you to fund the things you care about.” “Vegan is a philosophy. Plant-based eating is the diet.” “You don't have to go it alone. Surround yourself with the right people, and you will change for the better.” Resources: Buy Kathleen Gage's book Power Up for Profits: The Smart Woman's Guide to Online Marketing on Amazon. Connect with Kathleen Gage on LinkedIn Follow Kathleen Gage on Facebook Vegan Visibility Productions

 Brad Hoos is a data-driven influencer marketing leader and the CEO of The Out Loud Group. He helps high-growth and enterprise brands achieve real business results by building authentic partnerships with top creators. With nearly two decades of expertise, Brad specializes in managing influencer marketing campaigns across YouTube, TikTok, Instagram, and podcasts. His agency's client portfolio features recognized brands like GrubHub, SimpliSafe, Fiverr, KitchenAid, and Magic: The Gathering. Under Brad's leadership, campaigns are fueled by deep analytics, creative collaboration, and a strong focus on measurable outcomes. In this episode of Marketer of the Day, Brad Hoos speaks with Robert Plank about his evolution from engineering labs to becoming an industry leader in influencer marketing. Brad reveals how The Out Loud Group systematically brings order to the chaos of the modern creator economy by aligning brand strategy and leveraging historical performance data. He details the agency's comprehensive process, from identifying marketing objectives and selecting top-performing creators to overseeing execution and conducting in-depth analytics. Brad candidly addresses organizational challenges, especially around campaign measurement and attribution. Listeners gain insight into real-world brand success stories, like Chomps Meat Sticks, and practical strategies for building trust, adapting to digital change, and achieving sustainable marketing growth. Quotes: "People just hate to be sold to... what we do want is people that we know, like, and trust." "One of Out Loud Group's secret sauces: we identify not just creators with strong engagement, but those who have proven they can deliver real sales." "The most important question brand marketers need to be asking is: how do you handle attribution?" Resources: Visit Brad Hoos's Website Connect with Brad Hoos on LinkedIn

Roy Furr is a direct response marketer, lead generation strategist, and copywriter who helps financial advisors and entrepreneurs unlock scalable, sustainable growth. With a passion for measurable marketing results, Roy specializes in building high-converting lead generation systems and “productized offers” that turn prospects into loyal clients. After generating over 5,000 appointments and moving $2 billion in client assets in a single year, Roy now brings his proven blueprint to designing marketing programs from scratch—helping business owners master the art of sales systems, persuasive communication, and performance-based marketing. In this episode of Marketer of the Day, Roy Furr joins Robert Plank to share his journey from agency work and freelancing to in-house leadership, revealing essential lessons for building efficient sales funnels, running data-driven marketing campaigns, and embracing an entrepreneurial mindset. Roy explains the power of “productized offers” for overcoming lead resistance, discusses the importance of testing, iteration, and self-trust, and outlines systems for organizing, scaling, and measuring marketing success. Listeners will discover how to convert leads through value-driven calls, design friction-free buyer journeys, and adopt mindsets for learning from setbacks and fostering business growth. Quotes: “Advertising is sales multiplied through media.” “Trust yourself—not that you'll always get it right, but that you'll keep learning and adapting until you do.” “The magic happens when you frame the first appointment as free value, not a sales call.” Resources: Visit Roy Furr's Website Connect with Roy Furr on LinkedIn

Andrew Buffolino is a sales leader, remote team builder, and content creator who empowers young entrepreneurs to develop discipline, direction, and lasting success. As the leader of The People's Insurance Company, Andrew specializes in final expense and IUL insurance solutions, pioneering a scriptless and emotionally driven approach to sales. Fueled by his faith and commitment to personal growth, Andrew creates daily content on leadership, mindset, and entrepreneurship—coaching agents to overcome the chaos of sales, handle rejection, and unlock their full potential inside and outside the business world. In this episode of Marketer of the Day, Andrew Buffolino joins Robert Plank to reveal how agents and entrepreneurs can thrive by building discipline, practicing scriptless selling, and anchoring mindset to consistent growth (not just immediate results). Andrew shares lessons from overcoming setbacks—like team turnover and debt—explains how to train resilient sales teams, and demonstrates how leadership is about transferring beliefs and building independent, motivated cultures. Listeners will learn why faith and self-mastery are essential, how to manage time, and practical ways to create momentum for lifelong skills and business growth. Quotes: “Your internal life is a mirror of your external life.”“Leadership is just a transfer of beliefs and a transfer of mindset.”“My mindset is not linked to results. It's linked to consistency in something outside of what I'm working on.” Resources: Visit Andrew Buffolino's Website Connect with Andrew Buffolino on LinkedIn

Pete Gosling is a creative agency founder, AI strategist, and author helping businesses adapt and thrive in the fast-changing landscape of design, technology, and marketing. As the leader of GDS Pro and Design Tech AI, Pete applies 20+ years of creative and business experience—from animation and digital advertising to AI-powered solutions—to empower marketers and creatives to embrace change with resilience, curiosity, and actionable frameworks. His new book, "Relentless Impact," equips professionals with the mindset and practical tools to turn disruption into opportunity and continuous growth. In this episode of Marketer of the Day, Pete Gosling joins Robert Plank to explore how agencies, marketers, and creatives can stay ahead of the curve by developing an AI-first mindset. Pete shares practical lessons from his journey through multiple technology disruptions, discusses why adaptability is more important than rigid long-term plans, and introduces the "momentum loop" framework for continuous improvement. Listeners will hear how skills evolve, why leadership is now essential at every level, and how to channel setbacks into fuel for innovation and business growth. Quotes: “Everyone has a plan until they get punched in the face.”“The harder I work, the luckier I get.”“Don't try to avoid mistakes or hide from potential issues. Real strength is being able to take a punch and keep going.” Resources: Visit Pete Gosling's Website Connect with Pete Gosling on LinkedIn

Jon Bassford is a TEDx speaker, bestselling author, and the driving force behind a movement transforming co-parenting through intentionality, respect, and child-centered strategies. As the author of "The Co-Parenting Secret: It's Not About You," Jon empowers parents—whether divorced, separated, or in parallel parenting situations—to let go of animosity, nurture genuine relationships, and build supportive environments where children thrive. Drawing on his personal journey and coaching expertise, Jon helps entrepreneurs, business owners, and families turn the challenges of separation into opportunities for growth, clarity, and lasting connection. In this episode of Marketer of the Day, Jon Bassford joins Robert Plank to reveal the mindset shifts and practical steps that make co-parenting successful—even in high-conflict or complex family situations. Jon shares why focusing on the child's experience (instead of parental score-keeping) is the key to reducing conflict and fostering deep, lasting relationships. He discusses the initial discomfort of building new co-parenting routines, overcoming external skepticism, and strategies for letting go of the past to create a positive future. Listeners will hear actionable advice on communication, adapting business skills to parenting logistics, and the transformative power of small, intentional choices—like beginning with just one "yes" or "of course." Quotes: “If you don't have a reason to say no, you should always say yes in this type of environment.” “It's not about you. It's about what's best for the kids: let go of animosity, remove your ego, and focus on their time.” “Start with one yes. Or, even better, of course—and let it snowball into something more positive for everyone.” Resources: Visit Jon Bassford's Website Connect with Jon Bassford on LinkedIn Get "The Co-Parenting Secret: It's Not About You," on Amazon

Kevin Surace is an acclaimed technology innovator, keynote speaker, inventor, and Silicon Valley futurist whose pioneering work laid the foundation for modern AI virtual assistants. With 94 patents to his name and credits that include reinventing the Empire State Building's energy systems, Kevin brings decades of expertise, visionary leadership, and a passion for demystifying artificial intelligence. Through his roles as entrepreneur, advisor, and inspirational speaker, he empowers companies and individuals alike to embrace the AI-first mindset and leverage cutting-edge tools for radical productivity and business transformation. As the architect behind breakthrough technologies and a mentor to organizations adapting to the AI revolution, Kevin is recognized for bridging technical depth with real-world, actionable strategy. In this episode of Marketer of the Day, Kevin Surace shares the actual impact of generative AI on our lives, careers, and companies. Kevin challenges common fears about AI and offers practical frameworks for using it to achieve “10x” results across marketing, sales, creativity, and software development. He recalls lessons from decades of innovation and shares stories from building music demos to orchestrating press quotes with AI. He explains why mindset, judgment, and continuous learning are more vital than ever. The conversation dives into future trends like humanoid robots, the changing nature of employment, and the keys to thriving, not just surviving, in the fast-moving world of artificial intelligence. Quotes: “If you can't find a 10x productivity improvement (with AI), you're either doing it wrong or have the wrong technology; that's what you should be looking for.” “AI is a game changer. You have to use it every hour. Think AI-first, not AI-second or third. Everything is AI-first.” “It's only as good as the information you give it, just like if you had a PhD sitting next to you—you need to put in the effort.” Resources: Connect with Kevin Surace on LinkedIn. Watch Kevin Surace on YouTube ELEVATING VISION WITH FUTURISM AND AI INSIGHTS

Rod Khleif is a renowned real estate investor, podcast host, educator, and philanthropist celebrated for his expertise in mindset-driven success and his commitment to giving back. With a journey that spans immigrating to the U.S. with nothing, building (and rebuilding) multi-million dollar portfolios, and teaching thousands how to achieve financial freedom, Rod seamlessly blends inspiring personal stories with practical strategies for real estate investment and personal growth. As host of the “Lifetime Cashflow through Real Estate Investing” podcast and mentor to a vibrant community, Rod is known for making high-level real estate and entrepreneurial concepts accessible to anyone ready for transformation, whether he's guiding newcomers at his boot camps, sharing stories of overcoming setbacks, or helping others design a life of passion and purpose. In this episode of Marketer of the Day, Rod Khleif sits down for a wide-ranging conversation on the mindset shifts that fuel extraordinary achievement, the vital importance of goal-setting and commitment, and the true definition of fulfillment beyond material success. Rod recounts his rise, fall, and resurgence in real estate, shares lessons in resilience from losing and regaining $50 million, and opens up about the power of gratitude and contribution. Drawing parallels among business, philanthropy, and mentorship, Rod offers actionable advice for building wealth, cultivating a thriving peer group, and achieving lasting happiness, even amid setbacks. Quotes: “Mindset trumps mechanics. Success is 80 to 90% psychology, only 10 to 20% strategy.” “Don't fear failure; fear regret. Action mitigates fear. The only thing worse than failure is not living up to your potential.” “Gratitude is the most powerful emotion for achievement. It's impossible to be fearful and grateful at the same time.” Resources: Master Multifamily Real Estate To Create Generational Wealth & Freedom Connect with Rod Khleif on LinkedIn Join the mission with Tiny Hands Foundation

Rick Williams is a seasoned keynote speaker, board member, author, management consultant, company founder, and podcast host recognized for his ability to teach leaders how to make difficult decisions that shape the future. Drawing on his extensive experience serving on boards of technology companies and leading organizations, Rick combines real-world lessons in leadership, decision-making, and board governance with a passion for mentorship and growth. He is known for making complex business topics relatable, whether addressing Harvard Business School alumni, writing for CEO World Magazine, or sharing lessons from the sailboat races he loves. In this episode of Marketer of the Day, Rick Williams returns to host Robert Plank in a conversation that dives deep into high-stakes leadership, the critical role of board members, and the lasting impact of teaching by example. Rick discusses promoting his book “Create the Future,” launching his new podcast, and distilling lessons from headline-making events such as the Tesla board's decision on Elon Musk's compensation. Through stories of business, sailboat racing, and personal experiences, Rick shares actionable strategies for building effective boards, making tough calls, and fostering a mindset that empowers teams and organizations to thrive. Quotes: “Your job as a leader is to make decisions, and those decisions create the future.” “A board should be a value accelerator, not just a group of your friends.” “The most important job of a board is to hire the right CEO at the right time for the company.” Resources: Connect with Rick Williams on LinkedIn. Rick Williams: Helping Leaders Succeed Create the Future: Powerful Decision‑Making Tools for Your Company and Yourself

Jason Taylor is the founder of the Pack Baseball and Softball Academy, a transformative coach, mentor, podcaster, and innovator known for integrating AI technology into youth sports training. Recognized for his holistic approach, Jason empowers young athletes and fellow coaches alike to build resilience, mental strength, and life skills, both on and off the field. Through developing emerging talent, supporting parents and coaches, and leveraging new tools to maximize performance, Jason inspires others to believe in their potential and achieve lasting success. In this episode of Marketer of the Day, Jason Taylor joins Robert Plank to share how sports can teach resilience, the importance of mentorship, and the role of vision in personal and professional growth. Jason reveals how their academy's new AI tool analyzes swings to accelerate athlete development and discusses stories of transformation—like that of a struggling youth who became a star athlete. He offers real-world parenting advice, highlights the foundational role of mentors, and shares how believing in each child's future can foster not only athletic achievement but lasting, positive life change. Quotes: “The strength of the wolf is in the pack, and the strength of the pack is in the wolf.” “There are no shortcuts. Resilience is probably the most life-changing skill that sports teach you.” “A mentor's belief in you transfers until you start to believe it yourself, and once you do, you can't be derailed.” Resources: Connect with Jason on LinkedIn. Pack Baseball & Softball Academy

Luca Borreani is the co-founder and CMO of ZipChat.ai, a leader in conversational AI that transforms every e-commerce chat into a revenue opportunity. Driven by a passion for digital marketing and innovative automation, he empowers brands to recover abandoned carts, convert browsers into buyers, and provide 24/7 multilingual support. Luca's expertise includes agentic AI, customer journey optimization, and the creation of scalable, value-driven e-commerce experiences for stores of any size. In this episode of Marketer of the Day, Luca Borreani joins Robert Plank to demystify agentic AI in e-commerce and how merchants can use ZipChat.ai to automate support, increase conversions, and delight customers on platforms from Shopify to WooCommerce. Luca reveals how smart automation and instant, context-aware responses unlock missed sales, eliminate friction from business hours, and cater to an international customer base. The discussion covers practical integration tips, evolving AI capabilities, the value of early adoption, and why focusing on customer experience leads to long-term growth. Listeners will discover actionable ways to get started with agentic AI without complex workflows and to stay ahead in the rapidly changing world of digital commerce. Quotes: “With AI, you unlock sales opportunities even when your team's offline conversations happen in any language, any time.” “Agentic AI doesn't just answer questions; it takes action, like creating custom coupons and adapting in real time to customer needs.” “The longer you use AI, the greater your competitive advantage; it's compounding technology that keeps getting smarter.” Resources: Connect with Luca on LinkedIn. Conversational AI Agent for eCommerce

Kristen Nolan is a senior client account manager at Interview Valet and a podcast matchmaker celebrated for helping clients transform podcast interviews into strategic revenue engines. Passionate about building authentic connections, she empowers entrepreneurs, authors, and brands to leverage podcast guesting as a powerful marketing tool—even for introverts and those new to the medium. Kristen's expertise spans client preparation, relationship building, and maximizing podcast appearances for both reach and genuine impact. In this episode of Marketer of the Day, Kristen Nolan joins Robert Plank to reveal the art and science of successful podcast guesting. She explains why preparation—such as audience research and episode review—is key, and how focusing on helping the host's audience unlocks more value than self-promotion. Kristen discusses strategies for shy guests, the importance of promoting and repurposing podcast appearances, and how real business growth comes from nurturing authentic, long-term relationships. Listeners will gain actionable tips for being better guests, keeping connections alive after the show, and using podcasting as a strategic, rewarding part of their brand's growth. Quotes: “The best podcasts sound like two people in a coffee shop having a simple conversation.” “Don't just rattle off your resume—provide value for the audience.” “Hosts love when you promote their episode—if you do, they'll promote it more too.” Resources: Connect with Kristen Nolan on LinkedIn

TJ Sharpe is a stage four melanoma survivor, nationally known patient advocate, keynote speaker, digital health technologist, and consultant to the life sciences industry. Drawing from personal experience and his work in clinical research, TJ empowers healthcare and pharma organizations to prioritize patient-centric approaches to trials, communication, and support. He shares his story to inspire others facing adversity and to promote transformative improvements in healthcare. In this episode of Marketer of the Day, TJ Sharpe joins Robert Plank to recount his journey from being diagnosed with melanoma in his twenties, through a life-threatening recurrence that led him to cutting-edge clinical trials, to his eventual recovery and the launch of his advocacy career. TJ details his navigation of the medical system, the emotional and logistical challenges faced by patients, and how gratitude and support systems are as important as medical interventions. The discussion spotlights the importance of accessible, transparent information, and patient empowerment within clinical research. TJ also describes his consulting work to help organizations incorporate patient voices and streamline drug development for the benefit of all. Quotes: “If you don't know all your options, you're not making the most informed choice for you.” “Finding your ‘ninja'—that support person—makes all the difference in getting through a cancer journey.” “It's not just about surviving cancer, it's about making a difference for millions more who will walk this path.” Resources: Visit TJ Sharpe's Website Connect with TJ Sharpe on LinkedIn

Sweta Vikram is a renowned international speaker, best-selling author of 14 books, Ayurvedic doctor, award-winning entrepreneur, certified grief coach, trauma-informed yoga teacher, and adjunct professor. Drawing from ancient Ayurvedic wisdom and modern science, Sweta guides high achievers, leaders, and creative professionals to manage stress, address grief, and reclaim true energy and balance—empowering them to thrive with intention and joy. Through her coaching, books, and media appearances, she has become a trusted resource for holistic transformation, blending mindfulness, resilience, and practical lifestyle shifts for lasting well-being. In this episode of Marketer of the Day, Sweta and Robert Plank explore how stress, overwhelm, and unaddressed grief impact performance, relationships, and personal health. Sweta shares her personal journey—including her own health crisis from sleep deprivation—and invites listeners to rethink what “healthy” means, to embrace change, and to use small, evidence-based Ayurvedic practices to reconnect with their bodies and minds. Discover the power of mindful rest, redefining traditions, and tapping into your childlike joy—even amid life's challenges. This practical discussion includes how grief shows up in many forms, the importance of customized self-care, and how to prioritize joy and adaptability, especially during stressful seasons. Quotes: “A little bit of stress can motivate us, but when it turns chronic, that's when life feels overwhelming.” “Most people have forgotten how great it feels to feel good—they mistake constant discomfort for normal.” “Redefine what holidays and traditions mean to you; change is the essence of life.” Resources: Visit Sweta Vikram's Website Connect with Sweta Vikram on LinkedIn Watch Sweta Vikram on Youtube

Jeanie Cisco Meth is a dynamic speaker, best-selling author, and resilience coach known for her passion in helping others conquer bullying and develop true self-confidence. Having turned her own struggles with bullying, illness, and adversity into powerful lessons, Jeanie now empowers individuals and organizations—including schools, police, and the military—to implement bully-proofing strategies that foster authenticity, personal growth, and a positive mindset. Through her speaking, coaching programs, and book "Bully Proofing You," she has inspired countless people to break negative cycles, develop emotional awareness, and transform obstacles into stepping stones for lasting success. In this episode of Marketer of the Day, Jeanie returns to discuss her journey from classroom teacher and military veteran to founder of a coaching program that trains others in bully-proofing. She shares how her approach involves not just addressing bullying directly, but also empowering individuals to understand and regulate their emotions, reframe negative experiences, and create planned responses rather than reactive outbursts. Jeanie draws a clear distinction between discipline and bullying, emphasizes the importance of emotional intelligence, and explains how healing personal triggers can diffuse power dynamics in bullying situations. Listeners will hear real-life transformations and gain practical tools to build resilience, confidence, and purpose. Quotes: “A bully is someone who tries to intimidate or control through body language, words, or actions. Once it becomes physical, that's assault—and that's a different issue entirely.” “Bullying is rarely about you—it's about the other person's pain. If you heal your emotional triggers, you can respond with purpose instead of reacting from hurt.” “There's a fine line between discipline and bullying. Discipline calls out wrong behavior in love and truth; bullying attacks the person for being themselves.” Resources: Visit Jeanie Cisco Meth's Website Connect with Jeanie Cisco Meth on LinkedIn Connect with Jeanie Cisco Meth on Facebook Watch Jeanie Cisco Meth on YouTube Get "Bully Proofing You" on Amazon

Michael Schindler is a visionary strategist, acclaimed author, and high-performance coach recognized for empowering leaders and organizations to thrive in the age of AI. As the creator of the VUCA Max system and author of "The Rise of Humanness," Michael blends science, coaching, and authenticity to help people harness clarity, adaptability, and personal mission in a rapidly evolving world. His programs have guided over 7,000 individuals—veterans, business leaders, and those in transition—toward greater self-mastery, resilience, and transformational growth. In this episode of Marketer of the Day, Michael shares his philosophy on using AI as a collaborative tool for strategic planning and personal advancement. He details the importance of mastering your "human operating system"—gaining clarity mentally, physically, spiritually, relationally, and financially—before layering on external success strategies. Michael demystifies common fears about AI, advocates for a balanced, mindful approach, and explains how meaningful growth starts with micro-wins and authentic self-reflection. Listeners will discover practical frameworks to navigate uncertainty, challenge self-limiting beliefs, and elevate their life and leadership in the AI era. Quotes: “AI should be your assistant, not your replacement. Use it to stimulate your thinking, but always bring your human authenticity and discernment.” “You cannot program success on a dysfunctional human operating system. Start by clarifying what it means to be you in five areas: mind, body, spirit, relationships, and finances.” “Transition hits us all differently. If you feel that emptiness, it's time to address your own operating system and get clarity.” Resources: Visit Michael Schindler's Website Connect with Michael Schindler on Facebook Connect with Michael Schindler on LinkedIn Get "The Rise of Humanness" on Amazon

Carl Grant III is an author, consultant, and speaker known for helping people and organizations unlock fulfillment through mindset, generosity, and purpose. As the creator of initiatives like the High Tech Prayer Breakfast and South by Southwest Sunday Service, and as a highly sought-after business development coach, Carl has empowered thousands to shift focus from self-centeredness to helping others. In “How to Live the Abundant Life,” Carl draws from years of experience—spanning personal trial, spiritual transformation, and business leadership—to provide a practical, inspiring blueprint for those seeking meaning, joy, and authentic success. In this episode of Marketer of the Day, Carl explores what “abundance” means beyond finances, emphasizing how true fulfillment comes from helping others, finding and living your purpose, and embracing both spiritual and personal growth. He discusses overcoming failures, controlling your mindset, and changing negative thought patterns. Carl reveals how adversity and generosity fuel personal transformation, shares lessons learned from his faith journey, and offers actionable steps for listeners to shift from taking to giving—at home, at work, and in the community. Quotes: “Abundance isn't about more stuff—it's enjoying life fully by pouring into others and stepping into your purpose.” “You have to take your mind off yourself. True transformation starts when you focus on helping others.” “Giving without expecting anything in return creates more blessings and opportunities than you can imagine.” Resources: Get "How to Live the Abundant Life" on Amazon  Connect with Carl Grant III on LinkedIn

Natalie Berthe is a startup and growth strategist, serial founder, and the author of “Love Your LinkedIn Profile.” Natalie specializes in helping entrepreneurs—from seasoned executives to emerging founders—transform messy, complex professional challenges into clear, actionable solutions. Drawing on over a decade of experience on LinkedIn, she guides clients to optimize their profiles, build credibility, and attract new opportunities without jargon or gatekeeping. Natalie's approach fuses practical business sense with authentic personal branding, encouraging professionals to tell their true story and network with intention in the digital age. Her latest book, “Love Your LinkedIn Profile: How to Build a Kick Ass Profile, Elevate Your Personal Brand, and Get Results,” is both a practical guide and a call to embrace authenticity online. In this episode of Marketer of the Day, Natalie shares her journey from early LinkedIn adopter to recognized profile optimization expert. She explores the realities of LinkedIn's evolving AI-driven algorithm, the impact of authenticity versus “playing to the algorithm,” and the critical role of relationships and nuance on the platform. Natalie uncovers the pitfalls of generic profiles, explains how to optimize for both AI and human connection, and discusses systemic inequities in social media reach. Packed with actionable advice, her insights help listeners cut through overwhelm, craft their unique professional narrative, and take control of their digital presence. You'll leave empowered to build an authentic profile, engage purposefully, and leverage LinkedIn for real-world opportunities. Quotes: “Once you set up your profile properly…and you've got your main content, the only thing you should be doing quarterly is adding whatever you accomplished during the previous quarter.” “LinkedIn is really about developing conversations and relationships. They're legit... that's why you make more money or find bigger opportunities.” “If you're speaking to everyone, you're speaking to no one. Build your profile for you—let your authenticity do the attracting and the repelling.” Resources: Visit Natalie Berthe's Website Get “Love Your LinkedIn Profile” on Amazon Connect with Natalie Berthe on LinkedIn Connect with Natalie Berthe on Facebook Watch and follow Natalie Berthe on TikTok

Johnny Scifo is an award-winning author, musician, and meditation teacher, renowned for blending neuroscience, spiritual practice, and creative artistry. From touring musician to founder of Yoga Sound School, Johnny has empowered Ivy League students, wellness professionals, and everyday seekers to cultivate awareness, resilience, and self-connection. His unique approach unites Eastern and Western philosophies, encouraging people to be present, embrace experimentation, and honor their interconnectedness. Johnny's latest work, "The Kettle Pours a Universe," invites readers into a lyrical exploration of mindfulness, creativity, and the beauty of interwoven lives. In this episode of Marketer of the Day, Johnny discusses his transformative journey, the role of daily habits and mindfulness meditation, and the lessons found in both failure and artistic pursuit. He shares the pitfalls of chasing fleeting trends versus finding authentic creative expression. Johnny offers practical meditation guidance, explains how creativity is a process—not just a product—and highlights why honoring elders and community is central to lasting happiness. You'll come away inspired to experiment, reflect, and connect more deeply with yourself and others. Quotes: “Art is the byproduct of a creative process. If we focus only on the end goal, we get stuck—take a break, reflect, and creativity returns.” “It's not about suppressing thoughts, but seeing where your energy is going. Meditation helps you notice, honor, and let go.” “Interconnectedness—remembering our stories are all woven together—is the lesson that leads to a fuller, happier life.” Resources: Visit Johnny Scifo's Website Follow Johnny Scifo on Instagram Follow Johnny Scifo on Insight Timer Follow Johnny Scifo on Substack Get "The Kettle Pours a Universe: A Novella" on Amazon

Matt Koop, Vice President and Founder of The New Flat Rate, brings decades of experience in home service contracting, having worked his way up from service technician roles in plumbing, electrical, and HVAC. Through deep industry insight and innovation, Matt helps contractors maximize profits, build customer trust, and prevent burnout by adopting modern, proactive service strategies. His company's automatic presentation systems empower contractors to close jobs faster, provide consistent pricing, and offer premium options that address customers' long-term needs—not just immediate fixes. Matt's mission centers on empowering contractors to support their families, maintain stable finances, and do work they are proud of, all while delivering real value to homeowners. In this episode of Marketer of the Day, Matt shares how the information age changed the home services landscape—forcing contractors to adapt as savvy customers search for answers online and question traditional approaches. He explains the pitfalls of product-focused “good, better, best” options and introduces his proven system for presenting five tailored options for every job, ensuring both customer satisfaction and increased profitability. Matt's practical stories highlight the importance of proactive solutions, transparent communication, and aligning pricing with true business costs to create stable, thriving businesses that support contractors and their families. Quotes: “People want to buy the future. It's not just about solving a current problem, but about preventing the next one.” “In a confused mind, the answer is always no. Our job isn't just to educate, but to present options customers can understand and choose confidently.” “What got you here won't get you there. Contractors must adapt to today's market and rethink how they deliver value.” Resources: Visit Matt Koop's Website Connect with Matt Koop on LinkedIn Connect with Mark Koop on Facebook Follow Matt Koop on Instagram

Ali Cammelletti, founder of SparkYourMindset.com, brings over 30 years of experience in hospitality, leadership, and sales. She helps business owners and leaders build resilience, strengthen team culture, and improve performance through mindset work, coaching, and team-building programs. With a focus on balance, organization, and emotional intelligence, Ali teaches leaders how to stay motivated, market consistently, and avoid burnout while creating the life and business they truly want. Her philosophy centers on living without regrets and taking action today instead of waiting for the “right time.”In this episode of Marketer of the Day, Ali shares how entrepreneurs can stay grounded, embrace both their masculine drive and feminine empathy, and lead with intention. She talks about the importance of structure, color-coded time blocking, manifesting goals, and continuous learning. You'll learn how to balance discipline with self-care, lead with authenticity, and align your mindset with your mission so you can grow your business and your life with purpose. Quotes: “You can't fake manifesting. You have to believe it in your heart, set your goals, and take action. People can see right through anything that isn't real.” “Not everybody's strength is to be an entrepreneur. It takes patience, resilience, and a willingness to keep marketing yourself even when you're tired.” “When I am my true, authentic self and let things flow, the right opportunities show up. You can't put a dollar amount on every interaction.” “I live without regrets. Life is short, and it's up to us to execute in a way that honors who we are and lets us experience what truly matters.” Resources: Connect with Ali Cammelletti on LinkedIn Connect with Ali Cammelletti on Facebook Follow Ali Cammelletti on Instagram Watch Ali Cammellettie on YouTube Leadership starts with inner work first

Maeve Ferguson is a business strategist and creator of The Client Engine, a proven system that helps authors, coaches, and consultants transform their intellectual property into high-converting diagnostic funnels. She guides experts to turn their ideas into assets that prequalify leads, personalize marketing, and generate high-ticket sales automatically. Maeve shares how customized experiences help businesses stand out amid generic AI content and noisy online competition. Her system allows business owners to focus on their strengths while using automation to drive results. In this episode of Marketer of the Day, Maeve explains how diagnostic funnels use personalized questions and data to collapse the “know, like, and trust” factor into minutes. She reveals how agentic AI tools analyze sales data, improve copy, and even scout speaking opportunities by syncing with a calendar. Listeners will learn how to replace outdated lead magnets with dynamic, self-optimizing systems that attract ideal clients. Maeve also discusses how her team helps experts scale impact through automation that remembers, nurtures, and sells for them. Quotes: “When you personalize every step of the journey, your leads stop feeling sold to and start feeling understood. That's where real conversion begins.” “AI isn't here to replace your message. It's here to amplify it, but only if you feed it the right strategy and structure.” “A quiz or diagnostic isn't just a marketing trick. It's a mirror that shows your audience exactly what they need and how you can help.” “Most entrepreneurs chase leads. Smart ones build systems that attract, nurture, and convert automatically.” Resources: Connect with Maeve Ferguson on LinkedIn Connect with Maeve Ferguson on Facebook Follow Maeve Ferguson on Instagram Watch Maeve Ferguson on YouTube You've built the body of work. Now it's time to build the engine that sells it.

Brian Kinsey has spent over 50 years guiding people toward a deeper connection with God. As a pastor, life coach, and author, he brings clarity and structure to spiritual growth through daily devotion. In his book Mercy Moments: 40 Days to Rekindle Your Passion for God, he introduces a simple daily plan called the “Rule of Five,” built around reading, praying, writing, speaking, and acting on God's Word. He shows how small, consistent steps transform lives by helping believers experience God's mercy and discover their purpose.In this episode of Marketer of the Day, Brian shares how daily discipline leads to lasting transformation. He explains why 40 days is the ideal time to build a spiritual habit and how mercy, not perfection, sustains faith. Drawing from his decades in ministry and mentorship, Brian encourages listeners to move beyond inspiration into practical action—helping others, showing mercy, and focusing on the future rather than the past. Quotes: “You are one prophetic word away from your breakthrough and deliverance.” “If you'll meet God every day, He will show you how to live the life you were meant to live.” “Passion fades when life hits hard, but mercy rekindles the fire.” “Your identity is not your past. Your identity is your future.” Resources: Visit Brian Kinsey's Website Get "Mercy Moments: 40 Days to Rekindle Your Passion for God" on Amazon Connect with Brian Kinsey on Facebook Connect with Brian Kinsey on LinkedIn