Podcasts about imprev

  Welcome to Episode #117 of the Real Estate Redefined Series.  In this episode, Dan Forsman shares more insights about the strategy and benefits behind the partnership with MoxiWorks and our new New Real Estate CRM.  Watch the video for more details!       —- Transcript —- Today, I want to share my personal thoughts and WHY am so excited about our new MoxiWorks real estate CRM platform that has proven to help associates close over 54% more transactions.  Watch the rest of this video for the rest of the story!   Roll intro   Hello, I am Dan Forsman and welcome to Real Estate Redefined.   Many of you may have seen the audio podcast that I recorded last week.  I recorded that message from my farm in south Georgia while I was on vacation.  I am back from vacation and more energized than ever to help our team finish strong and get a fast start in 2020.   As many of you know, we have been evaluating CRM options for some time.  We considered the Salesforce option from our franchise organization but that platform is still in the early stages of development and just not ready for us to adopt.  After careful consideration, we have chosen the Moxi Works real estate CRM as our strategic solution – and I know this is the right choice for our associates.  The Moxi Cloud is a fully integrated suite of solutions including the MoxiEngage CRM and MoxiPresent – am amazing real-time CMA and online presentation solution.   So who is MoxiWorks and WHY we are so excited about this strategic relationship?   MoxiWorks is a Seattle-based technology company that provides customer relationship software for real estate brokerages.  Their CEO is York Bauer – who is well-known in our industry as a visionary for building solutions that help agents achieve higher productivity.  I have gotten to know York well and he will be here as a special guest at our Vision 2020 Kickoff Meeting on January 30th.   The Moxi Engage CRM was specifically built for real estate agents and has 65% agent adoption – the highest in our industry. MoxiPresent is the industry’s leading CMA platform.  As I mentioned before, agents using MoxiEngage close over 54% more transactions.  A major Moxi customer increased their agent productivity from 9 transactions to over 14 transactions.  Yes, 5 more transactions per agent!  If you closed 10 transactions, that means you could close 15 transactions by leveraging the Moxi platform to stay connected and move more prospects successfully through your sales flow.  Our average sales price is $335,000 which translates to approximately $10,000 in Gross Commission Income.  That means YOU could generate an average of $50,000 in GCI by selling 5 more transactions!   Last year, MoxiWorks partnered with Vector Capital, a $4 billion private equity firm for a significant capital investment in the company.  This investment gave them the financial resources to make strategic acquisitions.  A few weeks ago, MoxiWorks acquired Imprev, the leader in real estate marketing automation.  With that acquisition, MoxiWorks now supports over 260 brokerages and 340,000 agents.  MoxiWorks now has the resources to move even faster to deliver new functionality.  As we know, speed is the key to competitive advantage and MoxiWorks speed will give our associates a great advantage in 2020 and beyond.  It is clear that MoxiWorks is the most effective platform to help real estate agents increase their productivity and that is why we chose them as our strategic partner.          So when are we launching these exciting new solutions?   Our teams have been working diligently with Moxi to get everything set up and ready.  As part of this effort, we visited and collaborated with several other sister-companies that had already implemented these platforms.  Those included Long & Foster in Northern Virginia and the Mid-Atlantic states, Berkshire Hathaway Chicago, Intero Real Estate in Silicon Valley, Ebby Halliday in Dallas and a unique luxury company called Chase International in ...

It's no secret that the marketing game has changed. How do modern brands stay relevant, push boundaries, and make a name for themselves in today’s crowded digital space? In this episode of the REAL with MoxiWorks podcast, you'll hear from Bill Yaman, President and COO of Imprev (one of our amazing MoxiCloud partners) and York Baur, CEO of MoxiWorks on what this technology-driven era means for the marketing strategies of leading companies and real estate brokerages.

Renwick Congdon is the CEO and founder of Imprev Inc., a trend-setting marketing technologies company based in Seattle. He began his career in the 1980’s as a top-producing loan officer, helping the agents he worked with create personalized marketing fliers and eventually developing software to automate the process. A serial innovator, Congdon went on to write code for the PC and Mac desktop software program Flyerware, which instantly created personalized real estate flyers for agents and brokers. In 2000, he built Imprev in his garage (literally!), and the company has flourished. Imprev designed the first Enterprise marketing technology solution for real estate brokerage firms, the first multilingual real estate marketing application, the first private-label Marketing Center for a leading franchise, and helped to pioneer MLS integration for automated, data enabled marketing materials. No real estate marketing technology corporation works with more agents or brokers. An authority in the industry, Congdon speaks regularly on marketing trends and technology. He was an Inman News Innovator Award finalist in both 2004 and 2011, and he serves on the board of directors of the Seattle chapter of Entrepreneurs Organization, a network of more than 8,000 business owners in 40 countries. On this episode of the podcast, he speaks to the benefits of Imprev’s marketing automation, how they became the go-to platform for real estate franchisers, work-life balance and trends in real estate technology.    What’s Discussed:    -Why Imprev’s marketing automation platform works especially well for the real estate industry -Real estate is the only industry where the salesperson is responsible for conceptualizing and creating the marketing as well as distributing it -With Imprev, a listing automatically triggers the generation of a website, fliers, postcards, video, social media pushes, etc. -Why Imprev invests in a very large QA team -Having “too many testers” allows their customer service team to be very small (two people serving 260,000 agents) -How establishing the ‘why’ of your business can improve work-life balance -Imprev’s ‘why’ is to have a great place to work with a product they believe in, strong customer relationships -Renwick’s regret re: not having a partner -Some venture capitalists won’t invest if you don’t have partners -Why it is better to let a customer go rather than adding services (i.e.: CMA, CRM) that don’t fit your business model -Why ease of use is key in developing a platform -The first time someone gets on the platform, they can use it -The second time, they are comfortable -The third time, they’re an expert -The beauty of automation -Find the agents that do something the best and codify their best practices for everyone -Trends in real estate and real estate tech -Taking one piece of data from a property and using it to pull valid information and market to a particular group Resources Mentioned:  Simon Sinek’s Start With Why  Project Upstream Thought Leader Survey Results of Imprev’s Fall Thought Leader Survey 2016  Zillow Consumer Housing Trends Report    Connect with Renwick Congdon: Imprev @renwickcongdon   Learn More About Renwick Congdon: