Podcasts about gci

The generalist agent is disappearing. The ones winning right now aren't trying to be everything to everyone — they're becoming the undeniable expert in one thing.   Valerie Upham, a Compass agent in San Diego, did exactly that. By committing to a single, high-need specialty most agents won't touch, she generated over $475,000 in GCI in 18 months — and $267,000 of that came straight from educational seminars and events.   If you're still chasing every lead in every price point and quietly wondering why you feel replaceable… this episode shows you the opposite move.   In this episode, you'll learn:   The Niche-Down Paradox: Why narrowing her focus to one specialty actually multiplied her referrals — and made her the obvious call. The $267K Seminar Engine: How educational events became her single biggest source of GCI in 18 months. The Room of Two: Why Valerie works a 2-person seminar like a full listing appointment — and the listings it's closed. Fill the Room: The exact channel mix she uses to drive attendance — direct mail to 30-year homeowners, Facebook, NextDoor, LinkedIn, and Eventbrite. The Trust-First Play: How shredding events and her own podcast build relationships years before anyone's ready to list. The Equity Protector: Why she personally manages contractors and renovations to protect a family's return through a major life transition.   Valerie's results weren't luck. The structure behind her niche was built inside Tom Ferry Coaching.   Ready to stop competing as a generalist and become the expert clients seek out?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you.

Eric Thompson interviews Cyndi Olmstead, owner of Consi Realtors in Oldsmar, Florida, about two powerful business strategies: networking like a Ninja and offering premium service for a premium fee. Cyndi shares how she built a thriving real estate business from scratch after relocating to Florida without an existing sphere. By intentionally immersing herself in networking groups and later refining her focus to the most productive relationships, she created a strong referral-based business and achieved her best year yet. A major component of Cyndi's success is her innovative use of real estate reviews through her local Chamber of Commerce. By combining networking, one-to-many presentations, and personalized real estate reviews, she stays top of mind while providing valuable market information. This system has become a major source of both flow and business. The second half of the conversation focuses on her premium concierge-style listing service. Rather than simply selling homes, Cyndi coordinates and manages everything from home preparation and repairs to downsizing, packing, moving, and settling clients into their next home. By creating a highly differentiated service model, she is able to confidently charge premium fees because the value she delivers is clear, measurable, and deeply appreciated by her clients. Throughout the episode, Cyndi emphasizes knowing your value, building authentic relationships, and creating systems that make it easy for people to work with you. Key Takeaways Networking works best when you focus on groups that align with your interests and produce meaningful relationships Real estate reviews can be an effective networking tool when delivered in a value-driven, educational setting One-to-many presentations create efficient opportunities for both live flow and auto flow Premium fees require premium value, and clients willingly pay more when the service solves significant problems Knowing your value allows you to confidently build a business around your strengths and ideal clients Coaching helps simplify decisions, refine focus, and create a business that fits your personality and goals Memorable Quotes "People see the value that you see in yourself." "It is possible to have a really good business really quickly." "I wanted the award for GCI, not volume." "I had to find a way to make real estate reviews feel natural." "If you're not tied to the outcome of every single thing, it's easier to choose what's right for you." "Know your value." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Cyndi Olmstead: https://concigroup.com/agent/cyndi-olmstead-1

Step inside the National Roller Coaster Museum with host Jessica Gardner as she takes listeners on an exclusive audio tour of one of the most unique collections of amusement industry history in the world. Joined by museum board members Kris Rowberry and Josh Brown, Jessica explores legendary coaster trains, historic artifacts, preservation efforts and the stories behind some of the industry's most beloved attractions. From the Matterhorn Bobsleds to Big Bad Wolf, Iron Wolf, Disaster Transport and more, this episode celebrates the rides, memories and enthusiasts helping preserve roller coaster history for future generations.   00:28 – Meet museum board members Kris Rowberry and Josh Brown and learn about the mission of the National Roller Coaster Museum 01:23 – How artifacts are acquired and why preservation matters 05:51 – The museum's master plan and future guest experience 06:45 – Disaster Transport, Avalanche Run and a massive piece of coaster history 08:00 – How the museum became a reality and the role of fan donations 10:47 – The Mean Streak Buzz Bar built from actual coaster materials 12:18 – Hidden coaster Easter eggs throughout the museum 13:06 – Inside the main exhibit hall: Kingda Ka, Montezooma's Revenge, Volcano, Disney artifacts and more 14:48 – The oldest coaster car in the collection: Lakeside Park's Derby Racer 15:15 – Revolution's 50th anniversary and restoration discussions and challenges 16:45 – Future expansion plans and the museum's 20,000-square-foot facility 18:14 – Texas Cyclone, Rollo Coaster, a modern GCI track display and the restoration of the Iron Wolf train 20:15 – Six Flags New Orleans artifacts and the impact of Hurricane Katrina 21:24 – Big Bad Wolf and an interactive restraint demonstration 22:20 – How listeners can support the National Roller Coaster Museum   Watch on Youtube: https://youtu.be/2WbPksGRGio?si=fZ--u2Vr8PcGyCcJ Share your ideas and thoughts about this podcast via email: podcast@aceonline.org.  Did you know anyone can join ACE? Visit ridewithace.com to learn more about the non-profit organization American Coaster Enthusiasts. Podcast Team Host: Jessica Gardner Producers: Doug Perry and Derek Perry Edited by Ben Weinrach and Derek Perry Podcast Team: Bob  Randolph, Gerik Gooch, Brichette Reid, Corey Wooten, Corey Brown and Parker VanBelleghem  

The average commercial real estate broker in the United States earns $132,000 in gross commission income. Massimo Group one-on-one coaching clients average $857,000. That is the 7x gap and in this episode, Rod Santomassimo breaks down exactly where it comes from.Rod is the founder and president of the Massimo Group, the number one commercial real estate broker coaching and consulting organization in the world, with over 4,200 CRE professionals coached across the US and internationally. He is a CCIM designee and the author of five bestselling books.In this episode, Kyle and Rod cover the real reason commercial real estate brokers in hit a plateau and stay there and the specific behavioral shifts that break the pattern. They get into the ignorance tax, AI prospecting tools for CRE brokers, the one-month listing agreement model, and the three intellects that determine whether a broker grows or stalls. Rod also defends the 7x income claim with specific numbers, explains what top producers like Bob Knakal are still working on with a coach, and shares the one client out of 4,200 who ever took him up on his money-back guarantee.If you are a commercial real estate broker, investor, or operator i looking to grow your GCI and build a more structured business — this episode is for you.Find Rod: massimo.coach | linkedin.com/in/crecoachKnowing Isn't Doing in paperback: $9.99 on AmazonFollow CRE School on LinkedIn and Instagram @creschoolshow

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Most real estate teams are built around their leader. And at some level, most team leaders know it. Nathan Clark identified that problem early, named it clearly, and spent 20 years solving it. The result is a 600-plus transaction, 24-agent, 5-ISA, and 7-staff real estate team in Rhode Island that generates 30 to 35% net profit annually and genuinely runs without him: 15 to 20 hours of work per week, five race cars, and a full year away from the business when his family needed him. The team kept running.You'll learn how Nathan structures the financial model that makes that possible, starting with the COGS ceiling most teams quietly violate and the full P&L benchmark he reviews weekly.You'll learn why he charges sellers $2,000 and buyers $1,000 before showing a single home, how that generates $40,000 to $50,000 per month in working capital, and how that revenue funds better advertising and a better agent income on a lower split.You'll also learn when to step out of production, the ideal ISA:agent ratio, what team size has been most profitable for them, how to grow revenue per client instead of chasing transaction count, and what Nathan believes the team model will look like when AI is fully in the picture.Watch or listen for Nathan's insights into:0:00 Intro and welcome 1:43 Why speed, going all in, and staying focused would make more leaders successful 6:57 What "runs without you" actually looks like 10:36 Specific lessons learned between 200 and 600 transactions, including the right ISA:agent ratio 17:34 Starting with the end in mind and making your team or brokerage more valuable 21:49 Why your cost of sale should be 40%, what that means for your splits, and how your agents can still get ahead 27:20 Raising your commission when everyone else is cutting it 29:06 Getting paid three times on each transaction, including upfront (and what he's doing with the $40-50k/month in working capital that generates) 36:36 Why they were most profitable at 20-25 agents and when you should be able to leave sales production 39:34 Why growing GCI by 50% doesn't require 50% more agents and 50% more closings 43:35 The weekly or monthly meeting you must have, even if it's just with yourself 44:36 The P&L benchmarks: 40% COGS max, 15% advertising, 14-15% payroll (including yourself), 1-3% rent, 25% base profit, up to 35% with add-ons 48:24 Why teams modeled after enterprises will continue to take market share and how AI can empower a 600-transaction team to scale to 2-3k 51:37 At the end, learn about the underdog and the goat, an addiction that runs fast and costs a fortune, and a personal crisis that proved his business was worth every hour he put into it over the years.Mentioned in this episode:→ Mike Schumm “The Hidden Curve That Kills Real Estate Team Profit”→ Andy Mulholland “Mastering Real Estate Business Financials”→ Anthwon Thomas “Preserving Your Profit Margins”Connect with Nathan Clark:→ Nathan at NathanClarkTeam dot comLearn about the systems Nathan runs on:→ https://hs.yhsgr.com/maibConnect with Real Estate Team OS→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

In this episode, Eric Thompson interviews Hope George, a Richmond, Virginia based team leader who has built a highly effective Ninja-style farming business that generates consistent listings and income. With 60 percent of her nearly $880,000 in GCI coming from farming, Hope shares a clear, repeatable system for farming intentionally and profitably. Hope's approach begins with selecting the right farm using both relationship affinity and data. She analyzes past transactions, proximity, turnover rates, and competition to identify "fertile ground" before committing resources. From there, she implements a multi-layered flow system that combines high-quality monthly newsletters, targeted postcards with dynamic QR codes, and a strong follow-up system that includes handwritten notes, video messages, and in-person events. A key differentiator is her commitment to both art and science in her marketing. Her eight-page newsletter blends community content, real estate data, and local connections, while her postcards and brand kits create strong visibility and credibility. She complements this auto flow with live flow through charitable events, sponsorships, and consistent community presence. Hope emphasizes that farming requires persistence and financial discipline, noting it took eight months before her first listing. However, once momentum builds, the results compound. Her success illustrates that effective farming is not about luck but about consistent execution, strategic selection, and delivering exceptional value. Key Takeaways Start farming where you already have connection, familiarity, or past success Use data to validate your farm including turnover rate, competition, and ROI potential Commit financially and mentally because farming requires consistency before results appear Combine art and science in your marketing to connect emotionally and demonstrate expertise Use systems to convert auto flow into live flow through follow up and personal touches Leverage your listings aggressively to build visibility and momentum within the farm Memorable Quotes "I have clients calling me every month." "It felt like feeding a slot machine until it hit." "I'm trying to live on your fridge." "I had to stay in it until it started bearing fruit." "I almost quit at eight months." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Hope George: https://hopegeorgerealestate.com/

Creativity is becoming a decisive advantage in New York City multifamily marketing, where intense competition and shifting renter expectations demand more than traditional campaigns. In a city defined by high supply, fast-moving lease-ups and demanding renters, standing out requires more than attractive amenities.Across the country, multifamily teams are rethinking how to attract and retain residents, but nowhere is the need for originality more urgent than in New York. From luxury high-rises to mixed-income communities, successful campaigns increasingly rely on authenticity, hyperlocal insight and experiences that resonate beyond traditional advertising.What's clear is that creativity in New York City multifamily marketing isn't about flashy campaigns. It's about clarity, originality and understanding renter behavior—whether for a luxury apartment, a boutique rental, or a large mixed-use project. This episode of Multi-Housing News' Top Marketers podcast explores how innovative approaches to New York City multifamily marketing translate into measurable lease-up results. Joining us is Michelle Easterlin, vice president of leasing and marketing at Avery Hall, who also manages high-profile Brooklyn projects including 544 Carroll, a luxury rental bridging Gowanus and Park Slope. With a fashion background and years of experience in New York City multifamily marketing and leasing, she brings a consumer-driven perspective that blends creative branding, problem-solving and on-the-ground strategy.Previously, Easterlin led leasing for Nancy Packes and advised on One Boerum Place, while her brokerage experience at Compass and Douglas Elliman generated over $150M in GCI. Key topics include how innovative multifamily leasing strategies, authentic branding and community engagement can drive performance in the highly competitive New York City rental market.From Fashion to Real Estate (01:35)Defining Creativity in NYC (04:23)NYC Market Reality Check (06:47)Authentic Marketing That Sells (10:10)Resident Events That Retain (16:54)Selling Lifestyle Over Units (20:13)

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastIf you could live anywhere, where would it be? Most people know the answer instantly. Very few actually act on it.Today we sit down with Knelly Dettinger, a powerhouse agent who closes more than 150 homes a year across Eastern Minnesota and Wisconsin while living in sunny San Diego. She built a $1.6 million GCI business, raised nine children, and created a system that allows her to serve clients from 2,000 miles away.Knelly walks us through the models that make her “remote rainmaker” approach work. We unpack how she wins listing presentations over Zoom, how her assistant handles the in-person side of the appointment, and how a strong database keeps her business thriving no matter where she lives.She also shares how she structures her monthly trips back to the Midwest, the client events and open houses that keep her deeply connected to her community, and why intentional communication is the key to building trust from afar.If you've ever wondered whether you can grow a thriving real estate business while designing the life you want, this conversation will expand what you believe is possible.Resources:Connect with Knelly Dettinger on FacebookRead The ONE Thing by Gary Keller and Jay PapasanOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

The Global Civilization Initiative (GCI), introduced in 2023, has become an important pillar of China's vision for global engagement. As China-Africa cooperation continues to expand across sectors, the role of civilizational dialogue is becoming increasingly significant. How is the GCI influencing China-Africa relations? And how does this initiative contribute to a more inclusive global order?

Welcome back to Tom Ferry's Outliers Series—where we unpack the mindset and disciplines of agents doing extraordinary things.   This week, Tom sits down with Chris Wolf — a former home builder and house flipper who made a career pivot into real estate sales just 14 months ago. He knew no one in his market. He had no sphere of influence. And he had a family counting on him.   He finished his first year at $510,000 GCI. But it wasn't luck, a hot market, or a secret strategy that got him there….   In this episode, you'll discover:   Why he hired a full-time assistant just two months into his career — and why it was the best decision he made The two lead sources responsible for 78% of his transactions How he went from $130K GCI in his first six months to $380K in the second — and what changed The "just start" strategy he uses on the 40% of days he doesn't feel like doing the work Why personal responsibility — not market conditions — is the only variable that matters   If you're waiting for the market to get easier before you go all in… this episode is your wake-up call.   And as you'll learn, Chris credits his explosive first year to working with a Tom Ferry Coach. Want proof that you can hit $500K GCI before your second anniversary in real estate?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and if it's right for you:

Get the full episode:https://www.10percenttrue.com/pricing-plans/listPinbag Shaw | 10 Percent True | EP83 Part 2In Part Two of our conversation, Thomas “Pinbag” Shaw takes us operational.From Korea to Germany, this is life in a Cold War Phantom squadron — where Victor Alert was real, nuclear strike planning was routine, and NATO air defence timelines were measured in minutes.In this episode we discuss:• What sitting nuclear Victor Alert actually meant• How QRA posture worked in Europe and the Pacific• Intercept geometry against Warsaw Pact aircraft• NATO strike planning and readiness discipline• The psychology of Cold War aircrew culture• Transitioning from Phantom to the Strike Eagle eraThis is Tactical Air Command at its most serious — a force built around the assumption that the next launch might not be an exercise.If you enjoy long-form, technical conversations with the people who flew the jets, subscribe and join the conversation.0:00 Intro teaser – North Korean MiG-21 intercept3:52 Welcome back, Pinbag4:28 The Nellis influence9:28 Leaving MacDill – SERE school20:28 Korea and PACAF disposition27:15 36th Fighter Squadron33:35 Introduction to Korea38:00 Areas of responsibility, command structure, and settling in44:20 Training, digesting the vault, and other in-theatre assets and threats49:10 Equipment – F-4E variants53:25 Radar presentation, trade-offs, and features (TISEO, Combat Tree, Pave Spike)1:04:44 Turnover of airframes1:06:02 Operation Paul Bunyan – the axe-handle murders and redeployment of assets (including GBU-15 / AGM-65) for possible engagement with a tree1:11:35 One year later – the Army's turn and the lost Chinook1:15:38 North Korean Air Force and South Korean MiGs (and Beagle)1:26:12 AN-2s and skunk boats1:27:30 How a prospective war would have unfolded1:32:05 North Koreans in Vietnam; Soviets and North Koreans flying with the Egyptians1:34:24 GCI and bullseye intercepts1:36:50 Integration, improvement, and the prospective order of battle1:40:40 Evolution in war planning and the birth of Large Force Employment1:46:30 Lakenheath leadership influence and differences from PACAF1:54:40 Battles over the Taiwan Strait and ROKAF checkouts – similarities and rumours1:57:30 Alert story – possible SA-2 site2:01:12 Peacetime Aerial Reconnaissance Program (including intro teaser story) and alert scramble

Want to learn how YouTube for real estate lead generation can turn simple videos into real listings and serious income? In this video, Levi Lascsak, the top YouTube for real estate coach in the industry, breaks down how a brand new seller-focused YouTube channel generated over $215,000 in GCI from just eight listings in its first year. If you're a real estate agent wondering how YouTube can actually bring you listing clients, this is a real example of how the strategy works.Levi explains why he started a second YouTube channel just for local homeowners and sellers, and how focusing on topics like local development, major city projects, and specific suburbs helped the channel grow fast. In just one year the channel reached over 755,000 views, 58,000 hours of watch time, and more than 9,000 subscribers. Even more important, the content attracted the exact audience it was meant for—local homeowners who may eventually sell their homes.You'll also see why longer, more detailed videos can help grow your authority faster, why shareable local content spreads quickly in communities, and how becoming the “local expert” on YouTube helps agents win listings—even when sellers already know other agents. If you're new to YouTube for real estate, this video shows how a simple, focused content strategy can build trust, generate leads, and turn viewers into listing appointments.======

Watch the Youtube video here: https://www.youtube.com/watch?v=ra0xblwITGg   Join My Vancouver Realtor Team https://www.thealigngroup.ca/join-our... If I had to start over with no listings, no database, no past clients, and no local connections, here is exactly how I would make $100,000 in GCI in 12 months. In this video, I break down the step by step real estate business plan I would follow to generate consistent commissions from scratch. We cover daily prospecting targets, how many conversations you actually need, where to find business without buying leads, and the simple math behind hitting six figures in gross commission income. You will learn how to structure your week, how to use open houses and expired listings to create outbound opportunities, and why conversations should be your only KPI in year one. I also explain how to balance prospecting, appointments, follow up, and content creation without getting distracted by branding or busy work. If you are a new Realtor, a struggling agent, or someone serious about building a real estate business from zero, this training will show you how to turn consistent daily action into $100K in GCI within 12 months.

Eden Combs (Realtor, North Carolina) shares the marketing plan that turbocharged her GCI even in the slowest part of the year.

Eden Combs (Realtor, North Carolina) shares the marketing plan that turbocharged her GCI even in the slowest part of the year.

Welcome back to Tom Ferry's Outliers Series—where we unpack the mindset and disciplines of agents doing extraordinary things.   This week, Tom sits down with Joy Lynn, a Salt Lake City agent who started last year with a $250,000 GCI goal… then blew past it so fast she had to keep raising the ceiling. She finished the year at $750,000.   But it wasn't a new tool, a viral strategy, or a lucky market that got her there.   It was a simple rule that's far more powerful than anything else.    In this episode, you'll discover: The gap that's probably costing you hundreds of thousands of dollars A 90-day rule for evaluating new habits, systems, or prospecting methods The non-negotiable morning routine she credits for her entire transformation Why she stopped cold calling – and what she did instead   If you're working hard but keep chasing the next shiny object… this episode will stop you in your tracks.   And as you'll learn from the episode, Joy credits her success to working with a Tom Ferry Coach.    Want proof that you can 3X the highest goal you've ever set in your life?    Schedule a free call with a Tom Ferry consultant to learn more about coaching and if it's right for you:

Should you start a personal brand in 2026? Levi Lascsak and Krissy Owens break down the truth about personal branding, YouTube for real estate agents, and what actually works in 2026.If you are a real estate agent thinking about starting a personal brand, this conversation will save you time, money, and stress. Levi Lascsak explains why most agents should focus on building a strong real estate business first before trying to become a personal brand. Krissy Owens shares why YouTube for real estate works differently than Instagram or TikTok, and how agents can close deals in as little as 60 to 90 days when they focus on the right strategy. They also talk about credibility, storytelling, and why real results matter more than trying to look famous online.You will hear real examples, including how agents have generated serious GCI by following simple, focused strategies. Levi Lascsak and Krissy Owens also explain why trying to run multiple channels or talk about too many topics can slow your growth. If you want to use YouTube for real estate the smart way, build authority, and create real income, this video will show you where to start and what to avoid.======

Episode Overview In this final installment of the Conquer the Operational Chaos series, John Kitchens and Joel Perso break down one of the most overlooked — yet most powerful — CEO disciplines: knowing your numbers. Growth without visibility creates chaos. More agents, more leads, more deals — without proper tracking — only amplifies inefficiencies. In this session, John and Joel unpack how to measure what actually matters, how to assign the right metrics to each role, and how to move from emotional decision-making to data-driven leadership. If you've ever wondered why your P&L says you're profitable but your bank account feels tight… or why your team feels busy but results are inconsistent… this episode will reset how you think about performance. Because if you don't know your numbers, you don't know your business. Key Topics Covered The Final Piece of Operational Clarity Recap of the Conquer the Operational Chaos framework: Week 1: The Operational Hire Week 2: Building Processes Week 3: Core Buyer & Listing Systems Week 4: Measuring What Matters Why growth without tracking leads to internal breakdown How knowing your numbers protects profitability and performance What "Know Your Numbers" Really Means The difference between tracking data and making decisions Why metrics exist to improve leadership — not to create busywork The CEO mindset shift from guessing to measuring The Financial Foundations Every CEO Must Understand Profit & Loss (P&L): Revenue, expenses, and true profitability Balance Sheet: Assets, liabilities, and owner equity Cash Flow: Why profit and cash are not the same Budget vs. Actual: Where silent leaks in your business happen Assigning Metrics to Every Role Every role in your business must have at least one key metric. Why? People want to know what winning looks like Clear agreements eliminate emotional performance conversations Numbers create accountability without friction Metrics vs. Targets (The Critical Distinction) Tracking a number isn't enough. You must define: What is success? What is the agreed target? What happens when we miss? Agreements replace expectations. Expectations create frustration. Agreements create alignment. Leading Indicators vs. Lagging Indicators Lagging indicators: Closings, GCI, volume Leading indicators: Conversations, appointments set, follow-up activity You can't control closings. You can control conversations. John's breakdown: Conversations → Appointments Set → Appointments Met → Agreements Signed → Closings Reverse engineer your goals down to conversations per hour. The Conversations Per Hour Framework This was one of the most tactical moments of the episode. Instead of asking: "How many conversations per day?" Ask: "How many conversations per hour?" Then reverse engineer: How many conversations does it take to set one appointment? How many appointments does it take to sign a client? How many signed clients does it take to close one deal? How many hours per week must be dedicated to outbound activity? When you know this math, success becomes predictable — not accidental. The "Protein, Carbs, and Fats" Principle Borrowed from Blake Sloan: Protein = Conversations Carbs = Appointment Asks Fats = Face-to-Face Meetings You can hit your main metric and still fail if supporting metrics are ignored. One metric matters. But supporting behaviors matter too. Where to Start Don't try to fix everything. Focus on one priority per quarter. If you're spending significant money in one area (Zillow, PPC, mailers, client events), optimize that first. Clarity compounds. Chaos compounds faster. Resources Mentioned Simple Numbers, Straight Talk, Big Profits – Greg Crabtree Financial Intelligence – Karen Berman & Joe Knight Measure What Matters – John Doerr CSU Dashboard / CTE Business Tracking The Growth Centric – Systems Audit with Joel Perso John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway There are two major breakdowns in most small businesses: They don't know their financial numbers. They don't know how they're allocating their time. If you know your money and you know your time, you control your growth. If you don't — you're guessing. As Joel put it: "If you don't know your numbers, you don't know your business." And as John reinforced: "It's not conversations per day. It's conversations per hour." Measure what matters. Build agreements. Track leading indicators. Execute with clarity. That's how CEOs eliminate chaos. Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Kevelyn Guzman is the Regional Vice President at Coldwell Banker Warburg, leading Manhattan and Brooklyn with a focus on scale, profitability and talent development. She builds real estate businesses that grow intentionally and sustainably by recruiting and developing high-performing agents, strengthening brands, creating smart systems and cultivating income streams that extend beyond the next transaction. Known for bringing structure to one of the world's most complex markets, she tightens operations, sharpens agent economics, increases visibility and turns culture into a competitive advantage. Kevelyn is committed to what truly moves the needle—GCI growth, repeat business and long-term value—and she actively creates spaces for women in the industry to connect and thrive. Her mission is to help agents build businesses that can win in the unforgiving New York City real estate market.In this episode we explore how real estate agents can dominate in 2026 by mastering key skills as the industry evolves with technology and AI. Kevelyn outlines the skills realtors need to learn and develop—from understanding AI-driven tools and data analytics to building scalable systems and cultivating strong relationships—to thrive in an ever-changing market. She shares insights on intentional growth, talent development, and how agents can adapt to technological change while maintaining the human connection that drives long-term success.You Can Find Kevelyn @:Instagram: https://www.instagram.com/kevelynguzman/?hl=enLinkedIn: https://www.linkedin.com/in/kevelyn-g-055676b/

Welcome back to Tom Ferry's Outliers Series—where we study the psychology, behaviors, and decision-making of real estate pros who perform at an extraordinary level.   In this conversation, Tom sits down with Sarah Combes, a 23-year industry veteran who made one decision that shattered her own GCI ceiling – $300K to $1.2M GCI in a single year.    You'll hear Sarah's story and exactly what she did to achieve this breakthrough: How joining coaching changed her business approach The behavioral alignment techniques that speed progress The delegation strategy that changed everything How you can get started delegating and break past exhaustion    If you've ever felt like you're capable of more—but can't seem to break through—Sarah's story looks a lot like the version of you that's waiting on the other side of the right structure, accountability, and guidance.   Ready to become a real estate outlier? That's what Tom's Elite Coaching Deal makes possible.    This special offer won't last much longer:

In this episode of the Let's Talk About Real Estate podcast, I'm joined by Sasa Peci from All Properties Group in Browns Plains, Queensland. Sasa arrived in Australia as a refugee in 1998 with nothing but a strong work ethic and a determination to build a life. Seven years into his real estate career, he is now one of Logan's top performing agents. In just his second year in real estate, Sasa achieved $940,000 in GCI. According to REA data, he sold 127 properties in the past 12 months, with an average of just 13 days on market. What truly sets Sasa apart is his people-first mindset. His success is built on discipline, consistency, and mastering the fundamentals, even when no one is watching. In this conversation, we cover: What agents misunderstand about working in competitive and non-glamour markets What really separates top performers from the rest How Sasa stays disciplined on the days motivation is low The habits and systems he protects as volume increases How his prospecting and follow-up have evolved over time What actually wins listings before sitting at the table How he handles rejection, setbacks, and high-pressure moments The advice he would give agents who feel stuck or are questioning the industry This episode is a must-listen for real estate agents who want real insight into what it actually takes to build sustainable success in this business.

Are your real estate lead sources actually making you money — or are you just guessing? In this episode, Brian Icenhower breaks down how to identify your true best real estate lead sources using data, not emotion. Too many agents quit lead sources too early, chase shiny new tools, or slash their marketing budgets in slow seasons — all without knowing what's really working. You'll learn how to track every lead, calculate real ROI, and shift your budget toward the sources that are actually driving closings and GCI. This episode is essential listening for real estate agents, team leaders, and broker owners who want predictable growth instead of unpredictable swings. What You'll Learn: Why most agents don't actually know their best lead sources How to build a lead source tracker that shows profit, not just activity The biggest mistake agents make in winter months — and how to avoid it Realistic conversion benchmarks for online, portal, and SOI leads How improving conversion can eliminate the need for more leads The “Move the Money” method to continuously upgrade your marketing ROI How to use QuickBooks class tracking to see true lead source profitability A simple way to audit your own follow-up like a coach Key Takeaways: Your best real estate lead source is the one with the highest return on investment — not the one that feels good this month. Most CRMs track busyness, not profitability. Cutting growth activities during slow seasons is cutting muscle, not fat. Tracking cost, conversion, and ROI is the only way to scale confidently. Who This Episode Is For: Real estate agents tired of wasting money on leads that don't convert Team leaders who want smarter marketing budgets Broker owners who want accountability and proof before spending more Subscribe for more real estate training with Brian Icenhower. Visit therealestatetrainer.com to access tools, dashboards, and coaching resources.     Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastMost people want change. Very few are willing to follow a model long enough to earn it.In this episode, we sit down with Alison Harris, a real estate agent out of Savannah, Georgia, who made a bold decision in 2021 to relaunch her entire business from the ground up. Forty months later, she crossed the million-dollar GCI mark by committing to a clear model and running it with discipline.Alison walks us through the Six Personal Perspectives and how each one showed up in her real life, not as theory, but as daily behavior. We unpack what it really means to commit to self-mastery, why the 80/20 principle gave her time back, and how moving from entrepreneurial to purposeful changed everything.This is not a story about a magic lead source or a shiny new system. Alison is clear about that. The growth came from magic in the mundane—building a five-star database, running a consistent touch program, holding people accountable, and committing to a learning-based business even when it was uncomfortable.If you've ever felt capped by hustle, stuck under a ceiling, or frustrated that effort isn't translating into freedom, this conversation delivers a conversational framework you can apply immediately.No hype. No shortcuts. Just a proven path, run the right way.Resources:Explore: BOLD at Keller WilliamsLearn: The Six Personal Perspectives by Gary KellerDownload: MREA Podcast Notes and Models at mreanotes.com Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Welcome to the first episode of Tom's brand-new Outliers Series—a multi-part deep dive into the habits, decisions, and psychology of real estate's highest achievers!   In this series, Tom sits down with agents who are setting the example for how to compete at the highest possible level in today's market.   Tom kicks off the series talking to Chase Guiles – a TF Lists, Top Performing Agent honoree whose rapid rise has been anything but accidental.   In this episode, you'll get insights that Tom gained after analyzing 230,000 anonymous coaching sessions—and see how Chase embodies these principles through concrete actions and decision-making.   Chase's story is an example of how any agent at any level can mimic the principles of success in their own journey and skyrocket their productivity, their brand, and their GCI.    You'll even learn Chase's YouTube strategy, including why “boring but searched” beats flashy content, how to structure CTAs that convert, and the biggest mistake agents make on camera.   This episode gives you a clear look at: The behavioral changes that create breakthroughs How to align your goals with your actions The secrets to emotional regulation (the biggest success indicator for agents)  Chase's YouTube pipeline framework   If you're serious about elevating your career, mastering today's market, and becoming the outlier in your office, this is your blueprint.   Watch now. Take notes. Then take action fast.   P.S. As you'll learn in the episode, Tom Ferry Coaching has been instrumental in Chase's journey to real estate success.    If you want to mimic his rise and seize your highest potential, schedule a free Strategy Call to see if coaching is right for you:

Watch the Youtube video here: https://www.youtube.com/watch?v=42GM6QUcDvA    After selling 149 homes as a solo agent, I learned that doubling GCI comes from better execution, not buying more leads. If you think increasing income means spending more money on lead generation, this video will challenge that mindset. I explain why fundamentals matter more than hacks and how tightening your numbers creates leverage instead of burnout. You will learn how to prioritize the right conversations, qualify prospects more effectively, and improve your conversion ratios using the leads you already have. I also cover how your database, efficiency, and price point directly impact your GCI growth. My name is John Z, head coach of the List More Close More program, and this video is for agents who want predictable growth without paying for more leads.

Claire Johnson (Realtor, Florida) shares what she started doing differently that more than tripled her GCI.

Claire Johnson (Realtor, Florida) shares what she started doing differently that more than tripled her GCI.

Aaron Nelson (Realtor, Texas) shares how he's doubled his GCI by focusing on local marketing versus buying online leads.

Aaron Nelson (Realtor, Texas) shares how he's doubled his GCI by focusing on local marketing versus buying online leads.

In this episode of the Coaching in Education Podcast, we continue our Stories from the Coaches series with a conversation about new beginnings. Following our recent reflective episode with Penny Verdich as she approaches retirement, this episode turns toward the future, introducing two of Growth Coaching International's newest Senior Consultants: Dean Clayden in Shanghai and Sarah Cole in Singapore. Together, we explore the journeys that brought Dean and Sarah into coaching from their early careers in teaching and leadership, to the moments that shaped their coaching practice and philosophy. They share what they've learned about building trust, supporting wellbeing and creating coaching-informed cultures in diverse, international education settings. Dean reflects on his research into positive psychology coaching and teacher wellbeing, including insights from his work Start with the Heart, while Sarah speaks about designing learning experiences that are grounded in curiosity, care and real-world application. This conversation is less about roles and titles and more about values, purpose and the human side of coaching. It offers thoughtful reflections on what coaching can make possible for educators, leaders and school communities and what Dean and Sarah hope to contribute as they begin this next chapter of their work with GCI. Whether you're a coach, a school leader, or simply curious about the power of meaningful conversations in education, this episode invites you to pause, reflect and consider what it means to lead and coach with intention.

Real estate agents are quitting in record numbers because of the difficulty of the industry right now, but people like Rich Jacome out of Arizona are using YouTube for real estate to quietly create the most profitable businesses in the industry, even in the hardest market in 30 years.In this episode, Levi Lascsak breaks down how Rich used Passive Prospecting and simple YouTube videos to replace cold calling, door knocking, and paid ads with inbound leads that actually convert. You'll hear the real behind-the-scenes story of how a relocation-focused YouTube channel went from zero traction to producing 70 percent of closed deals, over $23 million in volume, and more than $700,000 in GCI. No hype. Just real numbers, real timelines, and real expectations.We talk through what it actually takes to make YouTube work for real estate agents, including how long it takes to get the first lead, why most agents quit too early, and how YouTube buyers are already sold before they ever call you. You'll also learn why this strategy works even when the market shifts, why motivated buyers always start with research, and how YouTube becomes your digital sales process working 24/7.If you're tired of chasing leads, burning out on prospecting, or wondering how to build a real estate business that gives you leverage, time freedom, and consistency, this conversation will completely change how you see YouTube for real estate.======

The first day of the year is also the biggest day for real estate agents. 17% of listings in the United States are about to expire and become available for capable agents to help them.    In this special episode of the Tom Ferry Podcast Experience, Tom talks with Coach Jeff Mays and mega-agent Carolyn Young (who has personally made millions in GCI for expireds) about the best strategies for winning the expired listings surge.    You'll learn: -The data that makes a difference  -The three most common objections from sellers -A powerful outreach strategy that really works -The four emotional stages of expired listing sellers    If you want to level up your business, this episode is the place to start.    Want to go deeper and really help more sellers at scale? Here's your holiday gift – The 2026 Expired Listing Bundle. I'm giving you free access to a full webinar recording with strategies you won't get anywhere else and a playbook filled with today's best expired listings scripts. Access the bundle now and commit to helping more expireds over the next month! 

The Room That Changed Everything: Why Your Environment Shapes Your SuccessThis week, I walked into a mastermind that reminded me—again—why the right room can change the entire trajectory of your business, your relationships, your wealth, and your health.It wasn't about tactics.It wasn't about who had the highest GCI. And it definitely wasn't about whose team was the biggest.Instead, it was about perspective.It was about identity. It was about alignment.And it stretched me in a way that podcasts, videos, and social media never could.In this episode, I share the real lessons I took away from sitting in a room full of high-level entrepreneurs—including conversations around brain chemistry, wealth-building, long-term thinking, and why proximity truly compounds over time.This isn't an episode about motivation. It's an episode about elevation—and why the rooms you choose today will shape the life you live years from now.If you've been feeling stuck, uninspired, or like you've been doing “all the things” but not actually moving forward… this conversation is going to challenge you in the best way.Things I Cover in This EpisodeHere's what I break down:• The surprising ways our industry has matured—and why that matters • Why “information” isn't what changes you… rooms do • The power of proximity and how relationships compound over time • The identity shift of today's top producers and leaders • Lessons from Ben Kinney on brain chemistry, motivation, and discipline • The mindset and wealth principles from UGG founder Brian Smith & author George Antone • The difference between pressure and regulation—and why it matters for success • What the right room should activate in you • The simple question that will tell you if you're in the wrong environment • The true ROI of masterminds (hint: it's not what you think)And most importantly…• How to choose rooms that expand you—not drain you.If this episode sparked something in you, share it with a friend who needs to hear it and tag me @itsraquelq so I can celebrate what stood out for you.And if you're ready to step into rooms that stretch your thinking, support your growth, and elevate your business to the next level— join our upcoming Play Bigger workshops & masterminds at letsplaybigger.com or send me a DM on Instagram.The right room changes everything.Let's get you in the room where your next level begins.---Thank you for joining me on this episode of Play Bigger with Raquel Quinet, and remember, keep pushing your limits to achieve your goals.For updates and collaborations or opportunities, go to www.LetsPlayBigger.comFind more resources on our websitehttps://raquelq.com/podcast/Follow Raquel on Raquel Quinet's socials:Instagram | YouTube | Facebook | LinkedInCheck Out Our2025 Play Bigger EventsApply to be in our Play Bigger MastermindGrow Your Real Estate Business with Real Brokerage

Seth Bailey (Realtor, Missouri) shares how he more than doubled this GCI using the Platform Marketing strategy.

Seth Bailey (Realtor, Missouri) shares how he more than doubled this GCI using the Platform Marketing strategy.

Stop chasing dead ends. If you want to convert real estate seller leads consistently, you need a better process. In this episode, we break down the exact lead qualification framework you need to filter out unmotivated sellers instantly.Most agents fail because they rush to the appointment without knowing the full picture. I am revealing the "Clear the Room" puzzle method, a step by step approach to pre qualify leads before you ever drive across town. Whether you are focused on real estate cold calling or handling inbound referrals, this strategy ensures you never work for free again.You will learn the specific real estate scripts to uncover the truth about motivation, timing, and pricing so you can dominate your market.In this episode, we cover:✅ The best real estate listing presentation script structure to use before the meeting. ✅ A proven real estate seller script that forces sellers to be honest. ✅ How to handle today's real estate objections when sellers push back on your questions. ✅ The secret to stop wasting time on bad leads and increase your GCI. ✅ How to master real estate seller leads conversion by asking the right 9 questions.

This week I had the pleasure of speaking with Dr. Adelina Voutchkova, Director of Sustainable Development at the American Chemical Society (ACS), and my colleague Dr. Richard Engler, B&C's Director of Chemistry, to discuss ACS' much-coveted Green Chemistry Challenge Awards and ACS' Green Chemistry Institute (GCI). Institutionally, GCI has grown as the imperative for greener and more sustainable chemicals has increased. So also have the stature of the Green Chemistry Challenge Awards and the opportunities to compete for them. We discuss GCI's mission and some new opportunities for competing for the Green Chemistry Challenge Awards. ALL MATERIALS IN THIS PODCAST ARE PROVIDED SOLELY FOR INFORMATIONAL  AND ENTERTAINMENT PURPOSES. THE MATERIALS ARE NOT INTENDED TO CONSTITUTE LEGAL ADVICE OR THE PROVISION OF LEGAL SERVICES. ALL LEGAL QUESTIONS SHOULD BE ANSWERED DIRECTLY BY A LICENSED ATTORNEY PRACTICING IN THE APPLICABLE AREA OF LAW. ©2025 Bergeson & Campbell, P.C.  All Rights Reserved

Send us a textWhat if your best business partner is also your spouse—and your toughest boss? We share how two teachers packed a U-Haul, chased a bigger life in Texas, and transformed a side hustle into a top-producing real estate brokerage without losing the plot at home. The path wasn't linear: a 2008 licensing sprint, early Zillow experiments, a move to San Antonio with a small sphere, and mentors who cared as much about margins and jeans as they did about GCI. Along the way, a premature birth at 27 weeks forced a reset that changed everything. Erin stepped out of the classroom, mastered the back office, and turned scattered spreadsheets into systems, client parties into community, and chaos into four times the profitability.We talk real tactics—open houses that still work, bank-branch prospecting, positioning that fits both luxury listings and first-time buyers, and the small branding choices that make clients feel safe. We pull back the curtain on launching a brokerage: when to leave the big split, how to price your time, and why clean accounting is a growth engine, not a chore. Then we go deeper: rules for couples who work together, like resolving conflict the same day, setting lanes for sales and operations, and remembering the first job is family. You'll hear how a CASA toy-drive holiday party grew to hundreds at The Rock, why community beats cold ads, and how to find mentors who save you years by telling you the inconvenient truth.If you're a realtor, loan officer, or small-business owner wondering when to jump, this story offers a clear blueprint: stop waiting for perfect, ship the work, and iterate in public. Subscribe for more real estate strategy, business systems, and honest conversations about building a life and a company you're proud of. If this resonated, share it with someone you'd trust as a business partner—and a life partner.#KeyFactorsPodcast #RealEstateAF #CesarAmezcua #ErinAmezcua #RealEstateJourney #CouplesInBusiness #ImmigrantStory #BrokerLife #NICUSurvivor #FamilyFirst #LoanBot #TexasRealEstate2:27 – Meet Cesar & Erin  3:16 – Cesar's journey from Mexico to college in Texas  5:07 – Erin's military upbringing & family sacrifice  8:10 – The hilarious story of how they met  16:01 – The ultimatum that led to their move to Garland  19:55 – Becoming a bilingual teacher on an H-1B visa  27:23 – Both get real estate licenses in Dallas  30:04 – Why they left it all to move to San Antonio  33:53 – From PO Box in Helotes to full-time real estate  43:02 – Launching their own brokerage in 2013  46:07 – Premature birth changes everything  49:10 – Erin joins the business—and makes it 400% more profitable  54:01 – Advice for couples working together in real estateSupport the showKey Factors Podcast is Powered by LoanBot.com Host: Mark Jones | Sr. Loan Officer | NMLS# 513437 If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Kailyn Robnett (Realtor, Oregon) shares how she added $200,000 to her GCI while still prioritizing her family.

Kailyn Robnett (Realtor, Oregon) shares how she added $200,000 to her GCI while still prioritizing her family.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWe're sitting down with mega agent and team owner, Peter Chabris, who's cracked the code to the "seventh level" business model where your real estate team grows without you being there every day.Peter's Cincinnati-based team closes 600+ units and generates over $5 million in GCI annually... while he lives 2,000 miles away in the mountains of Colorado.In this episode, Peter walks us through the exact five, leadership roles every agent must replace to create a self-sustaining organization. He shares how to build a culture of productivity, why your Director of Operations must be a leader (not an administrator), and how to onboard agents with intensity, accountability, and purpose.We also dive deep into what it takes to trust a CEO successor, transfer your vision, and design a life that's not just profitable, but free.Whether you're leading a growing team or dreaming of the seventh level, this episode gives you the blueprint.Resources:Read The Millionaire Real Estate Agent by Gary Keller, Jay Papasan, and Dave JenksRead SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Jay Papasan, and Dave JenksLearn about MAPS Coaching Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedInProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

How does a former Westpac mortgage broker become the #1 auction agent in the Belle Property network? Norman So, Principal and Agent at Belle Property Strathfield, has recently been named Belle Property's #1 auction agent and ranks #7 among all NSW agents. His journey from bank employee to one of Belle Property's top performers — now targeting $4M+ in annual GCI — demonstrates the power of market specialisation, innovative marketing, and systematic team building. Norman didn't just change careers; he transformed real estate marketing in Sydney's competitive western corridor. Starting with apartments in Homebush and quickly dominating Strathfield, his record-breaking $16.6 million sale redefined the suburb's price ceiling. Now running over 200 auctions annually, Norman credits his success to three game-changing strategies: leveraging influencer marketing, creating collaborative team structures, and maintaining relentless client communication. Meet Your Host: Claudio Encina Stepping in as host this week on behalf of Samantha McLean, Claudio is a former seven-figure real estate agent who built a thriving team, only to realise that success without fulfilment comes at a high cost. After feeling stressed, disconnected, and overwhelmed, he transformed his approach with expert coaching to create a model that delivers freedom, scale, and financial success. Today, Claudio has helped over 1,000 agents implement this model, enabling them to dominate their markets while living a life full of meaningful experiences. He believes that if your business doesn't work for you, then it's not working. What you'll learn in this episode Why Norman conducts 200+ auctions annually and how his team structure makes it possible The influencer marketing strategy that generated two $4.9M duplex sales from a single 140K-view post How one influencer property walkthrough can attract buyers who weren't even looking to purchase Why Norman still calls his coach weekly despite 13+ years of experience The daily structure and goal-setting system behind Norman's $4M+ annual GCI target Chapters Chapters 00:02:14 From Westpac mortgage broker to real estate: Why Norman made the switch 00:04:35 The apartment-to-luxury transition: How Norman secured his first house listing 00:08:27 Team structure revealed: How two EBUs collaborate for 200+ annual sales 00:11:30 Influencer marketing breakthrough: 60% of properties now use this strategy 00:13:50 Three essential success principles for new agents (including working for free) Connect with Norman So LinkedIn: https://www.linkedin.com/in/norman-so-050391a5/ Email: norman.so@belleproperty.com Instagram: @bellebynso Connect with Claudio Encina Website: https://www.claudioencina.com/ Email: claudio@claudioencina.com Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #ClaudioEncina #NormanSo #InfluencerMarketing #AuctionAgent

Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206. ******************* 2025's Real Estate Rollercoaster: Dodge the Career-Killers with THIS Mastermind!

Can you increase sales without increasing the time you spend in the business? In real estate, the default answer is no. More numbers usually mean more hours, more stress, or hiring more people. But Andrea Tuell has proven that it doesn't have to be the case. A single agent in Northern Colorado, Andrea has grown her business year after year, consistently breaking her own records, while running lean with just one assistant.  Her breakthrough came not from hustling harder, but from making a decision most agents delay far too long: hiring a coach before she “felt ready.”  That one move unlocked seven straight years of growth and her biggest month ever. How do you change your mindset around coaching? How do you show up in your business in the midst of personal trauma and tragedy? In this episode, Andrea shares how she scaled smarter without a mega team, the rituals that reset her mindset on hard days, and the deeper mission that fuels her work.   Growing your business is about constantly learning your capacity and how to create better systems and do better for people. -Andrea Tuell     Things You'll Learn In This Episode  Coaching isn't an expense, it's a growth engine Andrea was 15 years into her career and plateauing when she hired her first coach. Within a year, her GCI jumped by $100k. How do you know when it's time to invest, even if the numbers scare you? Scaling without a mega team Most agents assume more deals require more agents. Andrea shows how one licensed assistant and the right systems can outperform an entire team. What's the formula that keeps her lean and profitable? Turning trauma into impact Andrea's IVF journey led to “Raising Angels,” a foundation supporting young parents in Northern Colorado. How do you turn personal challenges into a mission that fuels your business and community impact? Faith, family, and building a business that lasts How do you design a business that supports, not swallows, your life?   Guest Bio Andrea Tuell is a Broker Associate and Partner with The Group, Inc. Real Estate. She has been involved in every aspect of real estate since January 2005. She actively sells new construction projects and resale homes. Andrea's span of knowledge includes: new home sales training and hosting, new homes and resale marketing and advertising, and selling new homes for the top Builders in the market. Andrea's family has a long and successful track record in the real estate business. Both her father and her brother, Ryan, are active and well-respected in the real estate industry. She loves selling real estate and working with people. To learn more, visit https://andreatuell.com/.    About Your Host Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.    Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode! Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

Episode Overview In this episode of the John Kitchens Coach Podcast, John sits down with Portuguese real estate leaders Rodolffo Carvalho and Nuno Batista to unpack their journey of disrupting one of Europe's toughest real estate markets. From breaking free of legacy brands like Century 21 to building Portugal's #1 eXp Realty team, they share how mindset, perseverance, and innovation helped them create explosive growth in an environment with no MLS, limited data access, and outdated practices. This is a masterclass in faith, consistency, and execution—a story of how two agents trusted the process, built proof, and are now leading an expansion movement that's changing the way real estate is done in Portugal. What You'll Learn in This Episode Breaking Into the Market The unique challenges of selling real estate in Portugal (no MLS, watermarked listings, fragmented data). Why 80% of new agents quit within months—and how to survive beyond the early hits. The critical decision to go all-in on listings over buyers. Building Proof & Momentum Why mindset and perseverance were the foundation for success. The three phases of their growth journey: mindset, execution, and consolidation. How they doubled GCI year over year by staying consistent with ads, social media, and training. Marketing & Expansion The game-changing move to partner with a marketing agency for scale. How investing in branding and content positioned them as market leaders. Why proof had to come before recruiting—and how patience set the stage for expansion. Leading with Value The value proposition they now offer agents: lead generation, training, and on-the-ground support. Why helping agents “work smart” (not just hard) creates long-term loyalty. How they're building a revenue share team and a leadership hub in Lisbon to support growth. Resources & Mentions John Kitchens Executive Coaching → eXp Realty – Global growth platform Rick Rubin, The Creative Act: A Way of Being Eric Post – huzi.ai Final Takeaway Success in real estate doesn't come from following the crowd—it comes from trusting the process, building proof, and leading with value. Rodolffo and Nuno's story proves that even in the toughest markets, consistency and faith can disrupt an entire industry. “Faith is rewarded perhaps even more than talent or ability.” – Rick Rubin (quoted in this episode) “You wake up and you go to sleep thinking about motivated sellers. That is the game.” – John Kitchens Connect with Us: Instagram:  LinkedIn:  Facebook:    If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Shanne's story is proof that you don't need to overcomplicate real estate to grow. After facing life-changing challenges, he rebuilt his business entirely on the foundation of authentic relationships and showing up daily for his clients.In this interview, we unpack:✅ How Shanne built his business to 500 GCI without buying leads✅ Why relationships and consistency outperform expensive CRMs or funnels✅ What his time in a hospital bed taught him about business and life✅ How the Wolfpack community helped him scale without burnoutIf you're an agent stuck grinding and ready to scale smarter—not harder—this conversation will show you the path.

In this episode of Rethink Real Estate, Ben Brady welcomes real estate entrepreneur and AI strategist Lauren Lucas of the LKW Home Team at Keller Williams Classic Properties. Lauren pulls back the curtain on how she replaced three team members with AI—and still grew her GCI by over $400,000 in a single year. If you've ever felt overwhelmed trying to juggle operations, marketing, and lead gen, Lauren's systematized approach will blow your mind.From custom GPTs built in under 15 minutes to CRM bots that identify hot leads based on engagement, Lauren breaks down exactly how she uses AI in a practical, revenue-generating way. No technical background? No problem. She shares how she learned everything from YouTube and how you can too—starting with just a voice memo and a SOP. This episode is a goldmine for agents who want to scale without burning out.Lauren also reveals the specific tools, prompts, automations, and compliance steps she uses to stay ahead—without drowning in tech. Whether you're a solo agent, building a team, or just AI-curious, this is the roadmap to a more leveraged, sustainable real estate business.⏱️ Timestamps & Key Topics:[00:00:00] – Losing Half Her Team, Growing $400K GCI Anyway[00:01:50] – Why Most Agents Use AI Wrong (& How to Fix It)[00:07:00] – From SOP to Custom GPT: Real-World Applications[00:14:00] – CRM Bots, Lead Scoring, and Database Reactivation[00:20:45] – How AI Powers Value-Based Prospecting at Scale[00:24:50] – The Best Tech Stack for Non-Techy Real Estate Agents[00:35:00] – Mindset, Misconceptions & the Future of Agents Using AI

In this episode, we sit down with Dave Janis, a former top-producing real estate agent who walked away from 85 deals a year and a million-dollar GCI to chase something bigger: building homes from the ground up.Dave shares how he pivoted from cold calls and burnout to managing multiple $3.5M new build projects in Boulder, Colorado — while building a flipping and wholesaling machine that funds it all.We talk about the mindset shift that sparked the leap, how he built a rockstar team in just 8 weeks, and why he now makes as much on some flips as he does on custom homes.This is a raw and inspiring look at what happens when you stop waiting for "someday" and start building the life—and business—you actually want.

In this episode of the Passive Prospecting Podcast, Levi Lascsak and Krissy Owens dive deep into why year two on YouTube is the game-changer for real estate agents. Discover how consistent efforts using YouTube for real estate can lead to exponential growth in leads, GCI, and long-term business sustainability—even during tough markets like 2023 and 2024. With inspiring case studies from real agents who scaled from $70K to $175K+ in their second year, this episode proves that the YouTube compound effect is real. If you're a real estate agent looking to attract inbound leads without cold calling or paying for ads, tune in to learn how Levi Lascsak, Krissy Owens, and their students are transforming their businesses with YouTube for real estate.If you're interested in learning more about YouTube for real estate, we'd love to show you how to build a Passive Prospecting lead-generating machine using YouTube for real estate! The best way to start is to grab a free copy of the book as my gift to you. ======Join us for a 2-Day Virtual Event to Learn About YouTube for Real Estate! https://backstage.passiveprospecting.com/optin-604313321694404166517Schedule a Call With Us to Discuss Partnering With eXp - https://bit.ly/PassiveProspectingPartnershipGet Our New Book - https://bit.ly/PassiveProspectingBookJoin Our Community for Free!: https://join.passiveprospecting.com/?utm_source=podcastWork With Our Video Editing Team - https://www.passiveproductionsagency.com/done-for-you-lead-machine-system