Podcast appearances and mentions of jeff hilton

In this episode, brought to you by Resistol, we catch up with Ferron Lucero. Lucero shares what's been going on at the Cinch USTRC National Finals of Team Roping XXXII in Fort Worth, Texas. Plus, we have a special segment brought to you by Resistol with the Resistol #14.5 Shootout champions Kreece Thompson and Jeff Hilton. See acast.com/privacy for privacy and opt-out information.

Jeff Hilton, co-founder of BrandHive, offers tips on how brands can effectively incorporate certifications without causing “certification fatigue.”

Charlotte Bastiaanse, associate editor at Vitafoods Insights, and Jeff Hilton, partner and co-founder at BrandHive, discuss the evolution of the consumer and identify strategies for brands looking to keep up with the change. Interested in this topic? Join us at https://www.vitafoods.eu.com/en/welcome.html (Vitafoods Europe 2019) for the https://www.vitafoods.eu.com/en/education-programme.html (Education Programme) Summit details https://www.vitafoods.eu.com/en/education-programme/closer-to-digital-consumers-insights-and-marketing-strategies.html (Closer to your digital consumers: Insights and marketing strategies) Thursday 9 May, 10:00-13:00 Session details Navigating the digital marketing landscape Evaluating how the omnichannel has changed how brands reach consumers Exploring why smart marketers are adopting a digital first communication strategy What are the benefits for brands in adopting a digital first model and what does this mean for brands?

Jeff Hilton, chief marketing officer at Brand Hive, talks with INSIDER editor Todd Runestad about the brave new world of omnichannel marketing. What is this omnichannel, you ask? Not your father’s TV, that’s for sure. Hilton talks about • Directing marketing activity at consumers who frequent different channels and influence points. • The blurred lines between channels. • The overlapping channels between ingredient suppliers and manufacturers. • The key ingredient in that relationship that will make downstream consumers customers for life.

In this SupplySide West edition of the Healthy INSIDER Podcast, Rachel Adams, managing editor, and Jeff Hilton, co-founder and partner of BrandHive, review market conditions driving demand for personalized nutrition.

Younger and older consumer groups may be interested in gaining similar benefits from functional food ingredients but products should address them in different ways, says president and co-founder of Integrated Marketing Group, Jeff Hilton.