Podcasts about Hilton

We had two games since our last show, a rare home loss & a good road win! Doherty & Hilton join the 100-Club! We saw great things from Ekra, Jennings & more! Next up is another shot at earning three to stay up in the East vs Loudoun United. #COYR Support The Pod! Buy A […]

The Time to Win: How to Exceed Your Customers' Need for Speed by Jay Baer About the Book: Jay Baer recently launched a comprehensive, proprietary research study to measure the relationship between responsiveness and revenue.  The key finding: We care about time (and how we spend it) more than ever. Speed has always been an important part of the customer experience. But the research suggests it's now the single most important component. Today, 2/3 of customers say that speed is as important as price. If you give your customers time, they will give you money. And if you cost your customers time, it will cost you money. And that's why, instead of writing a full-length book that asks you to devote five or more hours to it, Jay Baer created this concise mini-book. This is truly The Time to Win. Business leaders have a massive opportunity to lean into speed and responsiveness throughout the customer journey and use it as a competitive edge. You've no doubt heard the adage: Good, Fast, Cheap – pick any two. Today, you can decide whether you want to be fast and inexpensive, or fast and high quality. But being fast is not optional. Because today, we interpret speed as caring, don't we? If a business or organization (or friend, spouse, colleague, or offspring) responds more rapidly, we interpret that as them caring more about us and our issue. This means that, in your business, if you can outperform your competition in responsiveness, you can gain and keep more customers than they do. In this short, but meaty book, Jay Baer gives you the 6-piece Time to Win framework. It includes specific recommendations–with examples–for how, why, when, and where to optimize your responsiveness inside your organization. Jay has trained thousands of business leaders on this framework, and it's in use today in organizations everywhere who understand that The Time to Win starts….NOW. About the Author: Jay Baer is a 7th-generation entrepreneur, New York Times best-selling author of seven books, and founder of six multi-million dollar companies. In 2023, he was named a Top 30 Global Guru in both Customer Experience and Marketing. Jay has advised more than 700 brands in his career, including Nike, Oracle, Hilton, The United Nations and 40 of the FORTUNE 500. He is an inductee into the professional speaking and word-of-mouth marketing halls of fame. Jay has authored or co-authored among the best-selling business books of all time in the categories of digital marketing, customer service, customer experience, and business growth. He has been named to more than 50 top global business influencer lists. And, interesting fact – he is one of the world's most popular tequila influencers! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/time-win-jay-baer

Paris and Nicky Hilton look toward the future and drop some hints about a new project they're working on together.  Would Nicky ever move out of the country?? It could happen…  And we hear about the possibility of more Hilton kids on the way!See omnystudio.com/listener for privacy information.

Disney Park foodies, Kristen Hoetzel, Cat Arcori, and Aljon Go celebrate National Coffee Day with Joffrey's Coffee at Walt Disney World, Splitsville Disney Springs' new menu items, Wine Bar George's new event, and the Progressive Dinner Tour (waldorfastoriaorlando.com) at the Hilton Bonnet Creek and Waldorf Astoria Resorts. PLUS the latest Disney travel deal. BOOK YOUR VACATION TODAY for the Disney Parks, Universal, or Cruise with Kristen! E-mail her at themeparksandcruises@gmail.com. - PODCAST SPONSORS: GATOR FRAMEWORKS - Stands and accessories for podcasters, content creators, music, lighting, and AV equipment. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://gatorframeworks.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - AFFILIATE LINKS: KINGDOM STROLLERS ORLANDO - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.kingdomstrollers.com/?ref=kristenhoetzelgo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - AMAZON - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/3HKYfQm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - DISNEY STORE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3t3joRT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - GARDEN GROCER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3JQC5yj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - VISIT OUR SITE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://diningatdisney.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - FOLLOW THE TEAM! Kristen Hoetzel ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.instagram.com/diningatdisney/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Cat Arcori - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.instagram.com/cat_astrophe/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- Producer - Aljon Go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.instagram.com/aljongo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - MUSIC - Dining at Disney Theme - World Map by Jason Farnham. --- Send in a voice message: https://podcasters.spotify.com/pod/show/diningatdisney/message Support this podcast: https://podcasters.spotify.com/pod/show/diningatdisney/support

Keely McIntosh is an amateur rider competing in both the jumpers and hunters, and has overcome some very challenging issues including several injuries and setbacks with her heart horse, Hilton. After a 2022 accident that left Keely severely injured and partly paralyzed, she had to readjust her plans and work incredibly hard to get back into the show ring. Keely is here to inspire others with her story, remain competitive, and have fun along the way. Listen in!

An award-winning global director of cirque, cinema and stage. As a comic act designer he specializes in clowns, characters and story components. Stefan is the author of The Power of HA!Connecting Through the Heart of Humor. He studied theatre in college only to realize that his true passion lay in the cross-over to the circus arts, so he set his sights on Cirque du Soleil. As a result of his intuitive gift for mining actors' true potential, various sit-coms hired him to coach actors, including The Roseanne Show. After self-producing a number of critically acclaimed plays in Hollywood and New York City (Call of the Wild, Midsummer Nite's Text, Your Town Follies, Moon Over Madness, Atomic Holiday Lift-Off) he traveled to Europe to juggle on the streets and study with the premiere master-teacher, Philippe Gaulier. This move resulted in a collaboration with Bill Irwin and David Shiner on the Tony- winning show Fool Moon. Haves was then poached by Cirque du Soleil, collaborating on clown and character performances within six touring and resident productions (Kooza, Iris, Amaluna, Banana Shpeel, Zaya, and Drawn to Life). Prior to that, he wrote and directed the world-class Teatro Zinzanni—a dinner/ cabaret featuring such luminaries as Joan Baez. Today, Stefan Haves is a trusted international thought-leader who was tapped to present a TedX Talk in New Delhi, India, and was invited to conduct personal appearances for blue-chip companies like PepsiCo, Infosys, Mindtree, and Barclays Bank. He gleefully shares his innovative message on the role of humor, creativity, and effective expression gleaned from the stage and applied to the corporate workplace. In 2021 Haves was granted the opportunity to co-direct Katy Perry's Playland-branded New Year's dinner/cirque event at Hilton's Resort World in Las Vegas. Earlier in his career, Haves cut his teeth as an actor and a visual-comedian who appeared on stages and television shows worldwide—even garnering $10,000 on America's Funniest People by performing his signature piece "Back-Man". Stefan's 2016 original conception of the spectacle Festigal, in which Haves was tasked to showcase famous pop celebrities from television's Romania's Got Talent, used a Cirque du Soleil aesthetic in a stadium setting. His cinematic offerings include the award-winning short film Punch Drunk, featuring Academy Award nominee Sally Kellerman (M*A*S*H) and full-length feature Stalled starring Doug Jones (Pan's Labyrinth).

00:00 – 15:41 – The Cubs blow a 6-0 lead and Seiya Suzuki drops an easy out in the 8th inning, today is a critical day for Anthony Richardson when it comes to playing on Sunday 15:42 – 22:49 – Morning Checkdown 22:50 – 40:35 – Andy's boyhood dream of having Davante Adams, will Michael Pittman Jr get extended in-season, is pressure on Ballard to build around Richardson next season, Colts working out veteran RBs, Buddy Hield's trade value 40:36 – 1:14:07 – ESPN Colts reporter Stephen Holder joins us to give his thoughts on the Colts, Juju Brents' impact in his debut, more optimism exiting Week 3 than last year?, gut feel on Anthony Richardson, Jonathan Taylor speculation, the lack of tight end impact, Tyreek Hill wants to be a porn star, Morning Checkdown 1:14:08 – 1:26:38 – Chad Buchanan met with the media yesterday and touched on Buddy Hield's contract situation, how much should Hield command when it comes to contract talks, Pacers storylines heading into the season 1:26:39 – 1:28:28 – Jim Bob Cooter's thoughts on Anthony Richardson's involvement in the gameplan 1:28:29 – 1:57:53 – Setting The Pace's Alex Golden joins us to discuss the Buddy Hield contract situation, what does a realistic trade scenario look like, roles for TJ McConnell, Daniel Theiss, Bennedict Mathurin's projections for this year, T.Y. Hilton's son's college list, Morning Checkdown, pumpkin beers 1:57:54 – 2:08:50 – POP QUIZ 2:08:51 -2:16:14 – The Kevin James meme, the Ryan Day-Lou Holtz rivalry is still going on, Shane Steichen with Pat McAfee and the whaleSee omnystudio.com/listener for privacy information.

00:00 – 15:44 – The Cubs blow a 6-0 lead and Seiya Suzuki drops an easy out in the 8th inning, today is a critical day for Anthony Richardson when it comes to playing on Sunday 15:45 – 35:21 – ESPN Colts reporter Stephen Holder joins us to give his thoughts on the Colts, Juju Brents' impact in his debut, more optimism exiting Week 3 than last year?, gut feel on Anthony Richardson, Jonathan Taylor speculation, the lack of tight end impact, Tyreek Hill wants to be a porn star 35:22 – 47:49 - Setting The Pace's Alex Golden joins us to discuss the Buddy Hield contract situation, what does a realistic trade scenario look like, roles for TJ McConnell, Daniel Theiss, Bennedict Mathurin's projections for this year, T.Y. Hilton's son's college listSee omnystudio.com/listener for privacy information.

Get ready to unlock the secrets of Amazon-selling success as we welcome back, Stephen Diaz of the Rainmaker Family. Together with his wife, they have woven a thriving community of dedicated e-commerce sellers. Today's deep-dive episode is crammed with innovative strategies, specially designed for those venturing into Amazon's realm for the first time. Prepare to learn how to rake in thousands of dollars per month by creating videos for other people's products, and finding good products to promote with the help of tools such as the Helium 10 Chrome extension Demand Analyzer. We also walk you through the Amazon influencer program and how you can be a part of it without having to be the 'face' of video content. Buckle up as we guide you through the entire process of recording, uploading, and creating eye-catching thumbnails for your videos. Be ready to learn how to craft compelling titles and get a handful of tips to produce successful video reviews. We also brainstorm creative ideas for video reviews that go beyond the confines of your home. Stephen sheds light on his experiences and the advantages of participating in high-ticket mastermind events, highlighting how investing in yourself can dramatically influence your success in the e-commerce world. In our journey through this episode, Stephen imparts priceless insights into the keys to entrepreneurial success. We touch on the importance of focus, mindset, and budgeting in e-commerce. In the end, we delve into the strategies that work best for family-oriented businesses on Amazon, like how to utilize Amazon Associates and affiliate links to connect to other products in your shop. Whether you're a novice or a seasoned seller, this episode promises you strategies and insights to skyrocket your business to new heights. Tune in, and get ready to get some creative ideas on how you can build capital for Amazon FBA selling. In episode 495 of the Serious Sellers Podcast, Bradley and Stephen discuss: 01:57 - The Maldives Honeymoon Strategy Helped The Rainmaker Community 03:51 - How To Build Capital For An Amazon FBA Business 07:14 - Making 6-Figures As An Amazon Affiliate 08:43 - Difference Between Amazon Associates And Affiliates 11:17  - Different Kinds Of Videos You Can Make 17:15 - Why Joining Masterminds Are Important 21:18 - Inspiring Stories From Stephen's Community 31:18 - What Does It Take To Succeed In This Business? 36:49 - How To Get More Information Of Stephen's Community 40:20 - Stephen's 60-Second Tip ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/video Transcript Bradley Sutton: Today we've got somebody back on the show who's got one of the most successful communities out there in the Amazon world and he's going to talk about what's been working for them, including how some can make thousands of dollars a month on doing videos for other people's products. How cool is that? Pretty cool, I think. Are you browsing a Shopify Walmart, Etsy, alibaba or Pintu? Are you browsing a Shopify Walmart, Etsy, Alibaba or Pinterest page and maybe you see a cool product that you want to get some more data on? Well, while you're on those pages, you can actually use the Helium 10 Chrome extension Demand Analyzer to get instant data about what's happening on Amazon for those keywords on these other websites. Or maybe you want to then follow up and get an actual supplier quote from a company on Alibaba.com in order to see if you can get this product produced. You can do that also with the Helium 10 Demand Analyzer. Both of these are part of the Helium 10 Chrome extension, which you can download for free at h10.me forward slash extension.   Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and we're bringing back somebody who, along with his wife, has helped more serious sellers than almost anybody else out there. Stephen, how's it going, man? Welcome back.   Stephen: What's up, Bradley man? Anytime I get to hang out with you is awesome. I know Chelsea's usually sitting right by my side, but today she's 100% mom. So she's being 100% mom, today I'm being 100% podcaster Love it. And that's how we do it.   Bradley Sutton: And in your honor, you know, I'm actually wearing the shirt that you guys gave me the Maldives shirt. I believe this came from Merch by Amazon, like what? Two, three years ago. I think, you guys, it might have been either during the pandemic or before the pandemic. That's how long.   Stephen: I've had this shirt. Well, the Maldives strategy impacted our community so much that I was like we got to give back and I didn't know Bradley's T-shirt size, so I think I sent you like six Amazon merch shirts.   Bradley Sutton: It was great. I gave one to each of my family who were all those sizes, and then I took the biggest one for myself.   Stephen: Perfect man, that's good. Well, that's that that technique is still making ripples, man Like it's. It's very cool. And title density, all that stuff we love it in Rainmaker. So yeah, I'm excited.   Bradley Sutton: Speaking of which, it is now two 10pm on Wednesday, in 28 hours I'm hopping on the plane to go to Maldives. To record episode 500. So the latest iteration of it.   Stephen: There we go. Dang man, I need to get out to the Maldives now. Like I was every time they're out there. Yeah, they got a great kids club, you know so so you know, do you go to the same place every time?   Bradley Sutton: I either go to the Waldorf Astoria or the Conrad. They're both Hillson properties, so I can use my points for it for either one, but I don't know if you're a Hilton or a Marriott person, but they got good Marriott properties out there too, okay, Anyways, let's get into some strategy. Let's just start. You know like we usually say this at the end, but we'll, we'll go and do some strategies at the end, but every time you've been on the show you've always, you know, come with some like kind of unique, uh, unique stuff. So like back in. By the way, guys, if you want to get their full backstory uh, I wrote down here or I didn't write down, I don't do much of work here. Mel, my assistant, is one who does the work here. He put in a episode of 198 guys. So episode all the way back in 198, we're about to film 500. That just shows you where, how far we've come. But 198 was their first time you can get their their backstory there. And then they came back in episode 318. So way back in episode 198, they were talking about uh doing sales on Facebook, uh market places, and then they gave some updates on that in episode uh 318 and talking about Facebook groups. And so I think the latest thing that you guys have been doing you know, especially for those who at the beginning might not be able to have enough money to to, to, to start private label, to invest, uh talk about what is one of the ways that people can can build some capital or what, what, what your community has been doing, yeah, I mean we see all different levels, you know, and and, and we really do specialize, you know, in the Rainmaker family, helping moms, and so a lot of moms like they are just like, uh, honestly, they've tried a lot of other stuff, you know, and so they're hesitant to go go big on Amazon at the first.   Stephen: So so helping them create the money to do the thing is definitely something that's in our specialty. So I would say, lately, there's a handful of strategies. Right now we definitely have a subset of our community doing the influencer strategy on Amazon. Um, and when you hear that word, I think people think, like you know, I don't know, taking pictures of your coffee at the coffee shop and like having your face all over social media, um, but the Amazon influencer program, anyone can do and you can actually do it without putting your face in the videos, which is kind of nice. And so, honestly, like, uh, this opportunity was brought to me by a guy, john, he was doing it and he kind of came to our community. I was like, hey, I'll do this for you guys. Like he was just looking for more products to review. But if any of your listeners are unfamiliar with it, basically how it works is when you go to the Amazon listing right, you see the photos. There's always like these, like videos related to the item or sometimes there. If you have a video, it'll be like the second video that plays after your video, and those are like these Amazon influencer videos and if someone watches that video and then buys the product, that influencer will get a commission on the sale, which is really crazy. So, um, you know, you've probably heard of the Amazon associate program or affiliate program where I signed up for that.   Bradley Sutton: Just, I was trying to let you just check if I can get some, um, you know, see some different data points. I was curious if, like Amazon, affiliates have different data points. So I signed up and I was just like I already shoot me or my family is going to get some of them. I might as well just make a link and and get some. You know, get some stuff. But yeah, I signed up for that one, but not the influencer. So what's the difference between the two?   Stephen: So, yeah, you have to sign up as a Amazon associate or affiliate first, and then you can apply for the influencer program. So it is an application only, uh, to get into it. But, um, uh, it's fairly easy to get in. You just need to have an audience somewhere of some sort, and then you can use TikTok, instagram, facebook. I mean, we have people even just use a Facebook page and they'll they'll run ads to the page for a little bit to just gain some audience. Uh and then they'll apply right. And so the the Amazon influencer program. Once you're in, they basically allow you to like, upload videos of of products you're reviewing, but the catch is you don't have to have bought the product on Amazon, so, like it doesn't have to be your past purchases, it can be literally any product that's on Amazon.   Bradley Sutton: So if they get approved for this, like, are they seeing something different on product pages or something that's like an extra button of of how they can upload or how they different?   Stephen: just like seller central is its own thing, the influencer or the associate program has his own dashboard you can log into. Kind of KDP, like Amazon, keeps all these things separate, you think they just link them all. Yeah, um, it's like you log into your associates dashboard. You kind of click over to the influencer page and influencers. You may see people do this on Instagram where they actually have like a storefront where it's like my favorite Amazon things and it'll be like my house hacks my favorite clothes and those are like that's one way to do it. But this kind of video side of the Amazon influencer program is really the lucrative one. And the guy I heard it from, john, he was doing six figures with this. Like that was his full time business. He did have a YouTube channel. He was reviewing tech gear and things like that, but he would just like get reached out from brands at this point. He's kind of got a name for himself and I think he was doing like over 200,000 and just Amazon money.   Bradley Sutton: Is it all on commission? Or also he'll get like a flat fee from some of the store owners to create videos.   Stephen: Sometimes they are getting like a, like a bounty, like that, but a lot of it is just commission. Yeah, he's getting commissions through affiliates so he's doing super high volume. That's like I don't know a ton of people doing those types of numbers. Yeah, but that got us interested. You know, chelsea signed up for it and she was around the house shooting stuff. So basically, what you do is just go around your house and you just review every item in your house and like it doesn't have like again, you didn't have to buy it on Amazon, it just has to be on Amazon. Yeah, so you just be like you know, uh, hey, this, I have a Apple mouse on my desk. You're like, let me tell you about this Apple mouse and you just do a review of it. But the types of reviews that work really well are just authentic reviews. If you're super polished and like, let me tell you, it looks like too professional, people don't trust it, right. So you want to just like do it like a casual, like honestly, a lot of our reviews are cell phone, they're vertical and we're shooting away from us and just like pointing and like it's like voiceover, just like like you would like your unboxing something. Yeah, show your friend and so, yeah, you just go around your house and like review everything right and you have to submit the videos. They do have to get approved by Amazon, but once they're approved, they live on that page. You know of the Amazon listing and a percentage of people will click on them, watch them and you'll get commissions and sometimes they actually go up in the carousel too.   Bradley Sutton: I think you know Norm Ferrari was showing you this.   Stephen: Videos will go up in the carousel.   Bradley Sutton: Yeah, yeah.   Stephen: Huh, it's crazy. So and then if?   Bradley Sutton: they click it in the carousel and buy it, they still get credit then. Yep, of course.   Stephen: Yeah, you get a commission. Yeah, yeah, all right, I'm a how I do that.   Bradley Sutton: I'm going to have to look into that. I always like it's fun, man, it's fun.   Stephen: It's fun thinking about like, okay, what's the most expensive thing in my house, because again, you're making such a small percentage, right? Yeah, you either want super high volume or you want expensive and helium 10 super helpful because you can go. Okay, how much volume is this product doing? Right, so if you have, like I remember we were reviewing stash your bags. They're like those ziploc bag alternatives, like they're like made of silicone oh, reusable ziploc bags basically. But there's like a thousand stash your bag listings, right, because it's like a wholesale product that'll up your wholesale. So I use helium 10 to figure out which one has the most sales because, like you can't tell which blue stash your bag I bought it could be on any of these listings, right? Yeah, I use helium 10 to figure out which listing has the highest volume, right, but also has the least amount of influencers hopping on there and making videos. So that increases the chances and that that one video would make it's like 10 to $15 a day. You know it's not like crazy, but imagine you have a hundred videos, a thousand videos, you know, that are that are doing those types of numbers Like it's. It's incredible.   Bradley Sutton: So, yeah, and so you record it with your phone and then what you? You upload it with the or you send it to your computer and then you upload it in that.   Stephen: Yeah you can upload it. Yeah, I always send to my computer, upload it. You can do a thumbnail. So if you're, you know you know anything about internet, you know you gotta have a catchy thumbnail sometimes. But I was super lazy about it because Chelsea would reshoot them and I would upload them. So I'd do the catchy title and the thumbnail. Oh, that was my specialty. So the key thing with the titles, you don't really want to tell people if you like the product or not. You want to be like five things. I wish I knew before I bought this. Right, there's like no idea.   Bradley Sutton: You have no idea if, like, do you have any that that you could like tell me you'll look at right now, and then I could like show people how it looks, or just an example of one.   Stephen: I'll shout out a friend's brand, kingsloo. Yeah, he sells a slim fit wallet and we did a video on that one and yeah, it's just a super simple video.   Bradley Sutton: $109 for a wallet.   Stephen: Good grief, I know Gucci. Yeah, he sells mostly off Amazon. He's more of a DTC but we've helped him get on Amazon and oh five videos here. I bet a bunch of our Rainmakers have done it now, and then I think you click on that like five videos underneath there and you should see like Heather's on there and Chelsea's on there. Yeah, there you go.   Bradley Sutton: Wait, well, that's, that's their video. Yeah.   Stephen: So click on, here we go, honest, awesome.   Bradley Sutton: So so when you said the, the, the thumbnail like this is the thumbnail that they chose. They just chose a random part of it. Oh, I did that. So like oh, you did this.   Stephen: Honestly like I was super lazy. So I would just screenshot and make an arrow, like I put an arrow and like it kind of like makes you think I'm talking about some specific thing, but it's just a catchy way to kind of. And then you just make it vertical, just like this. Wait, here's I didn't know it wasn't.   Bradley Sutton: Oh yeah, hear your voice in this thing. There, there we go. Okay, wow, I think. Yeah, this is one of those. I was one of the good ones.   Stephen: Heather did this one.   Bradley Sutton: She's in our community.   Stephen: She's really helped us pioneer this kind of influencer thing. She created a mini course on it. Yeah, super casual, right, like it's not like really polished. Of course, if you're doing like a DSLR camera or like the new iPhone, people want like the Marcus Brown. You know they want the Polish video, right, but we're just all the stuff around your house you can just pick, hey, you know, you can just go and get a bunch of stuff, all the stuff around your house, you can just pick. Hey, this is my honest opinion on this thing.   Bradley Sutton: And you just don't know what account could be multiple people Like. Could I have my kids do videos on my account and stuff too?   Stephen: Yeah, I'm just not like the kids, so like if you're going to have a kid, you got to have you in it as well.   Bradley Sutton: like a minor or they have to be 18. My kids are over 18.   Stephen: So yeah okay, then they could do it. Yeah, I mean one of the best side hustles, I feel like for a college kid like so so easy to do. You just need a cell phone, you just need time Maybe. I mean, we would batch like four or five videos a day and Chelsea would do some, I would do some, and we named our account like like family. So it was kind of like both of us, um and man, you can stack. I mean we, we did. Well, our goal was like to do 30, 30 videos. You know, just to get it started, I would say if someone's listening to this, they want to do this. I would commit to doing like 30 or a hundred videos to really see the effect of it. And then you can chill out and kind of just let that passive income come in and then just grow it as you want. And uh, I mentioned this before the call. But eventually you will run out of stuff to review right In your house and that's a good problem to have. Yeah, then you can start going to friends houses. You can start. You know, I mean you could even book an Airbnb and review everything in that house. I mean I've even this is really funny, but like I even reviewed something at a park one time, like that's someone else had like a stroller Cause like strollers are expensive and so like I just took a video of a stroller from far away. If someone else is trying, I wasn't showing their kids or anything like that, but I was like zooming in on my phone and I did a voiceover over it later, just talking through some of the benefits and things I was just reading on the listing, you know. So again it can get really creative with it. Um, of course we're not trying to manipulate sales or anything like that. Uh, like not trying to say something, that's not true. But I always go to the listing and I look at the reviews. Use helium 10 and you can analyze all the reviews and figure out what are the big questions people have. What are making what's, what are they loving about the product, what are they wanting to buy or what is what's drawing them to buying this product, that type of thing, and you can hit some of those things. Um, you can even throw all that into chat GPT and be like hey, write me a 30 second video review script and just literally read it.   Bradley Sutton: I'm going to. I'm going to try this, but but not not to throw water on the fire here. But this is something that later on, I predict Amazon is going to change, because, just knowing the way Amazon operates because, yeah, somebody's going to do a lawsuit or something, because theoretically, nobody's going to do a video, that's going to talk bad about it because that.   Stephen: You know, like the whole purpose.   Bradley Sutton: You know, if you're an Amazon influence, you're trying to make money. You know, unless Amazon puts something in there where if you do a negative video but that's still real that somehow you still get some kickbacks, somebody's, somebody somewhere is going to do some kind of lawsuit just because this is such a country.   Stephen: I do in a million videos or something like that.   Bradley Sutton: Yeah, but either way, guys, that's why you got to get on this now. Yeah, what they are doing, which is nice, now you can include two products in the video.   Stephen: I wouldn't recommend it when your first game started, but you can do comparison videos, which I do like where you're like. Hey, are you thinking about buying this?   Bradley Sutton: or this.   Stephen: That's good. Let me tell you about the pros and cons.   Bradley Sutton: And in the video. Does the video show up on both listing? It shows up on both, yeah.   Stephen: You can tag two products in the video. But if you do it right at the beginning, amazon typically won't approve it and they are getting stricter on who gets approved into the program and you have to submit three videos when you first start and they approve or deny those and so if they deny them you can try again, like I think it's three times. If you deny it three times, then it's kind of like you got to try open up a new account or something.   Bradley Sutton: Basically, yeah, Now, are you also? Is this the only thing you're doing under your influencers account? Or are you also maintaining, like a YouTube or Instagram where you're sending deals to? We actually are doing that.   Stephen: You know, like we've had an Amazon Associated Account for I mean since probably 20, probably before I was even an Amazon seller. So we, you know I'm always recommending stuff, even when we are back when we were wedding photographers. People are always like what camera are you using? So we have an Associated Account. And then Chelsea has, she uses the influencer page for her Instagram. So she has like her favorite things on there. You know, here's the kids toys we love, and you know that type of thing. So you definitely like Amazon wants you to be legit, like they don't want you just like do it just for the influence of videos. So and that's a better long-term strategy to is like, have a YouTube channel, have a Instagram, make a tick tock that's like you know Favorite mom finds or something like that and just like, post your videos cross, post them when you're I mean you already recorded, I'm right, yeah, post them on Facebook, post them on tick tock as well, and that's gonna not only drive more traffic to Amazon but it's gonna make you look more legit, you know. So, yeah, you could really make this a business model again. Amazon could change things. Sure, it is a new wear program, but you could definitely ride this thing for the next year or two, I bet, and it makes some good cash from it.   Bradley Sutton: Nice, all right, let's switch gears a little bit, come something completely different. Um sure, I noticed that sometimes you go to like these, you know, like masterminds for, like entrepreneurs, and, and you know you met like Saddam and and come off from a yeah, that's right, he went up there and stuff yeah and and I, I I haven't been to one, but but a lot of these you know, if I'm not mistaken, you know Some of them cost thousands, some of them tens of thousands of dollars to go to. And then so somebody you know, like me, on the outside Looking in might be like, you know, like hey, we all know about, hey, invest in yourself and this and that, but what is it about events that that has people coming out of these things and say you know what? It was worth $1000, like, like. Are you really getting that kind of value out of like these, these, these mastermind kind of events that you go to?   Stephen: Yeah, I mean, I'll use that example. You know, amz, one step. I met those guys through mastermind and I mean for us, like I would say, you want to get in a mastermind of people? Like there's different masterminds for different reasons, right? So oftentimes that mastermind was going to was probably less for the Amazon business and more for the coaching business, right? Yeah, so we teach people how to do Amazon and so meeting people at those masterminds, like those guys, that was awesome, because I was like, hey, we got a big launch coming up like what do you want to throw in, you know? And so they threw in like an awesome bonus for our people that, like people can only get through our work, like for being in Our world, and if that helps.   Bradley Sutton: I use them, by the way, too, for a lot of my photography, and oh man.   Stephen: Yeah, so like if that helps a handful more people come in our program, like that, that so the networking itself.   Bradley Sutton: Like like that you know they weren't the organizers of the event. But the people you meet can give you invaluable thing.   Stephen: Okay, yeah yeah, like we met another guy who does like LLC creation and all like the legal entity stuff which, like our people need all the time, you know. So not one relationship basically paid for the match.   Bradley Sutton: And that's a good point, because now it's like you know, it's not like you couldn't Google to find companies that do this kind of stuff, but but you know, you don't know if how legit they are, but you know somebody who is Gonna invest in themselves and pay a huge money to actually be at that place. It's almost like pre vetting them. Yeah, yeah, a little bit in itself.   Stephen: I'm gonna do a lot of conferences, right, and like conferences you get a lot of gold out of, but it's like usually a lot of time frame, right, like are there three, four days, and then there might be like one or two. Like man, that nugget Added six figures, added a million dollars on the business, like that. One thing I found in these higher ticket masterminds like we're in, we're in a 50k mastermind or 60k mastermind, like it's just like it's so much more compressed because of who's in the room and like who's paying to be in the room, that like you're in the lunch line, you know, like to get your like potato salad and someone drops an idea on you. That's like, oh my god, that's like that was a million dollar idea, you know. So, and I think it's the connections of like everyone who's paying there like to be in the room. They have a lot of awesome connections to you know. So that network effect. I think like, yeah, like sometimes masterminds are more teaching and training and like you know, but, but the best ones I've been in are more relational and it's just like how can we build partnerships? How can we leverage each other's resources? How can we work together? How to serve our people at a higher level. So that's where I found the value. And just there's something about getting in person with people. You know you do it all the time, you know. It's just like it's different than zoom, right yeah.   Bradley Sutton: Yeah for sure, all right guys. So that's something you know. Regardless of what field you're in, you know there's always different masterminds that that can help you, you know, grow as a person, as a you know there's inspirational stuff and or or as a business, if you're entrepreneur, I mean even a helium tent as a mastermind. So so you know the helium 10 elite program. You know people can meet. You know can meet other high-level sellers. So if you think that some of you guys want to look into, look at h10.me forward slash elite. But on the other hand, I think there's a couple masterminds like non-amazon masterminds I was thinking of mainly for me might want to. You know, look into, maybe I can see if helium 10 can help me out with the With the bill because some of these are pretty expensive, but that's interesting. Always bet on yourself, always improve yourself and sometimes it takes takes money to do that. Going back to the your community now, any cool stories. You know, every year there's always cool stories coming out your community. I remember the one Person who I was doing some demo a couple years ago about it's right football product or something, and then I was just like making a joke, like man, if I this would probably be totally something that I would, I would sell and then she ended up selling it made you know thousands of dollars on it. But any other cool like rags to riches stories or just just something inspiring that you could share with audience man it's.   Stephen: I love our community because we've really like Encourages, community of celebration. I think like it's really easy and like even the Amazon space or really any entrepreneur space, to get in a Competitive mode where it's like, oh, other people winning means like I'm not right and kind of like you think about yourself and you. You either try to like one up somebody you know or you try to like kind of Downgrade their success or like I don't know makes it. People can like oftentimes in the early days of their entrepreneurship journey, go to kind of like almost like I'm not enough, thinking Like I was, like oh, like dang, like it's like you can get in just lack mindset. So we've really tried to overcome that because really when we're helping people in our program, we're helping bring them out of poverty mindset right Into abundant thinking, and not just financially but in all the areas. So when they do have the money, when they are making the money, they don't just let those old mindsets hold them back still, you know. And so we found the way you celebrate other people really shows a lot about that mindset you developed. And so we just like kind of our community is just a thing, like when someone is winning big or small, they post it in the group and like everyone just goes crazy over it. You know, and it's just a really cool like contagious momentum and we had one the other day that I just I loved because she said, like she was posting, I think she had done like her first like $3,000 day on Amazon. She had, you know, was doing about $10,000 weeks at that point in her business. But she said, like you know, when she started the program she was in product research for like so long. You know, like you kind of get stuck in that analysis, paralysis, and she was just getting discouraged and she said she'd always come to the group and just look at the wins every night and she would just like when she was feeling discouraged she'd go look at everyone else's wins and she just be like this is gonna be me, this is gonna be me, this is gonna be me. So it's so cool to see her, like it was probably a year after she started posting the screenshot and being like now I get to be the person you know that like encourages you and like if you're in the dumps, right now and you're feeling discouraged, like here.   Bradley Sutton: It is, you know, and like, which I think is the reason why, yeah, you should be part of a community. You know, sometimes like if that person was trying on their own, I would say odds are they might have just given up because they weren't getting that inspiration. You know from other people. You know nine out of 10 times that person who's stuck in the analysis paralysis they just go ahead and give up. You know perhaps, but being part of a community you could see, you know other people succeed and it inspires you to move on. So I think that's important.   Stephen: Yeah, it's incredible man and I. That's what gets me fired up. I mean, yes, it's cool when we have a student make $40,000 in a day on it. Like we've had these crazy like people like crush huge numbers. Again, it's not the normal, sure. But what gets me more excited is the people that, like you know, we got flowers in the mail from someone who said, like I was depressed, I was suicidal, like I was, I had no hope in life, and then I found this, you know, and this community, plus the training, plus the mindset, like it gave me hope again. Like that, yeah, that's like beyond the money. So we kind of sometimes joke, we're kind of like you know, amazon's kind of the front, you know it's like, yes, we're teaching Amazon, but like entrepreneurship in general, I think is one of the biggest transformational, like vehicles that you can ever like go on. It's like it's like a roller coaster ride that like changes your life right, yeah, and I love it for that. That it's like who it makes you in the process. It's so powerful. So we love celebrating those. We call those the bubble over benefits. Like it's cool when people hit the numbers and make the money, but the bubble over benefits of like I retired my husband or you know, I was able to quit this job. That was soul sucking. Or I got hope again Like that is so crazy, so Right.   Bradley Sutton: Now you know we can talk Amazon strategy all day long and stuff. But you know somebody like you who's dealt with so many sellers. You know and you help people, not just on the Amazon strategy but like you know mindset and you already handle a lot of that with a community and helping people. When we talked about the benefits of community, but what? are some other things that you see is is like the difference between those who succeed, and again, success doesn't mean a certain revenue figure. You know success is very subjective, but from those who succeed to those who you know end up, you know failing and giving up, because all the people in your community. They're given the same resources. You know they all have helium 10, you know they all, they all have you guys, they all have the same. You know training and stuff, but you know not. The fact of the matter is no program or no, anybody has a hundred percent success rate. So what are some of the things that that success or that not success? What are some of the things that differentiate the successes from the failures?   Stephen: Totally. Yeah, we try to reverse engineer this because we basically have this thing called the 10K payday guarantee, and so to claim the 10K payday guarantee, which basically the short statement is, if you don't make $10,000, we'll pay you $10,000. But there's a ton of terms and conditions. So it's an action-based guarantee and we basically took our most successful students and we reverse engineer what they did and we put it in the guarantee. So, if you want to qualify for the guarantee, do this, this, this, this, and it's just like a checklist of all the stuff you got to do. And so I'd say the biggest thing is focus. Focus is a big one, especially for mom, especially for parents. Like you only have so many, so much time, right, and so we call this nutrients. Like you only have so much nutrients to put into your garden. If you're trying to do Amazon, you're also trying to day trade. You're also trying to, like, do this other Airbnb side, hustle over here. You're putting in just a tiny bit of nutrients. You're gonna grow like a lot of tiny pumpkins, right. But if you cut off a lot of pumpkins and you put all the nutrients into one, you're gonna grow like the award-winning pumpkin, right? There's a book called, I think, the Pumpkin, the Pumpkin I don't know something about pumpkins, where that came from and it's written by the guy who wrote profit first. But he talks about just like you just focus, right, and so that's a big one. We see, just I mean, they're like you know, bradley, like there's a thousand ways to make money on the internet, right, and so we really train people on like put blinders on for like nine months, like a year, like just give this thing your all for that amount of time. And whatever Facebook ad you see, don't click it. You know, just like do this thing. So I think that's a big one. We see people try to do too much and then they just go slower because of that or they get derailed into something else. The second thing I'd see we see a lot is really and we had a PhD neuropsychologist come into our group and really start training on this because she was talking about she works with like six and seven figure entrepreneurs on mindset and just the science behind like training your mind to go beyond where you're comfortable. And you know our body I'm gonna like not say this as sciencey as she would, but like you know, our body is like running a thousand automations at once, like I'm moving my hands, I'm breathing, I'm talking, I'm looking at you, I'm blinking. Like our body is designed, our brain is designed to automate those things because, like, if we had to think about all that, it would like destroy us, right? And so anytime you're doing something, really frequently your brain goes into really an automation and it's to keep you, come to us, keep you safe, just keep you. You know all these things. So when we stretch people into entrepreneurship or like hey, go spend $5,000 on inventory, right, like it's something that is like way beyond their current thinking sometimes. And so the brain will go whoa, chill, stop, slow down. Like hold on, I'm stuck. Like I'm stuck, I'm overwhelmed. These are actually, like we reframe them, as green flags that you're actually on the right track, cause we see people posting the group. I'm overwhelmed, I'm stuck. Right, we're like, oh, this is awesome. This means that we're stretching you this way, right, cause your brain is trying to keep you here, but that same thinking will keep you there. If you want to go here and have this amazing business, you gotta stretch and take this step here, you know. So we've kind of helped reframe the mindset thing. So when people are getting stuck. They know that it's a green flag and then they also know to reach out, cause we have a lot of different ways to support people. So that's the thing we see is people get stuck and then they don't reach out. They ghost us, you know, like we can't show up at their house and do that type of thing, yeah, and then I would say, so I said, focus getting stuck and not reaching out. And then I would say, like I would say PBC definitely has gotten way harder in this last season. And so I think, not having not going after, like I would say, either going after two low search volume products because they are on a kind of tight budget so they're going to have to really low search volume products, or going for, like way too high search volume products and not anticipating how much budget it takes to really rank and maintain rank on those search terms, you know. So it's like finding that middle ground, and so we've started to more train on that like kind of even budget training, of like hey, if you have this much devoted for your business, like spend this much on inventory, right, and leave this much for buffer room and leave this much for something you don't even know about yet, you know, because what we find is sometimes people stretch their budget on the first product so far, like you got 10,000, they spend all of it on inventory and then they have no buffer room to like keep it going, and then they got it, and then, if it is going, they got a reorder and then they're stuck right. So, training on that buffer. So just for people listening, if you're like I'm doing Amazon, I got this type of budget going in. I think, padding that budget right After you're not going all in on your inventory, you have budget room. I mean, you did this with that project. You launched a ton of products for like was it $5,000?   Bradley Sutton: Yeah, so I don't know. 12 products for 5,000 project 5K. Do you have any?   Stephen: budgeting rules. I'm just curious, selfishly, because we've been kind of developing it, but like even for that, did you have any budgeting rules, like how much of that budget you'd spend on one product?   Bradley Sutton: No, like I just wanted to see how many. My budget was 5K total, like including, you know, launching and stuff. I was like, all right, what in the world can I do with? This was my challenge. And then I was like all right, a lot of them were like straws and then I launched a brand around that like stuff that had to even do with like straws and parties and stuff.   Stephen: Is there just low cost to?   Bradley Sutton: make. Was that what it was? Yeah, just low cost to make. It kind of sucks that now that there's no Amazon, small and light. So actually I started losing some money on those products in the last few weeks that Amazon took away that program, but I mean, my goodness, like I discontinued some of them. They weren't all home runs, you can't be 12 out of 12. But still, like there are some products. I think I started that thing like four, three, four, five years, no, four years ago, and I'm still selling, you know, some. Like you know, I'm even bringing back one I'm going to do a little case study on it that it was really popular around Christmas time and I haven't sold it in, like you know, two years and so it's been dead. And I just ordered, you know, some new ones to see if I can get some traction. But yeah, the budget is. It was definitely critical. But you know, I tell people like, just because, like you can do it, this is not advisable because you know nobody can make a living off of products that are retailing for like $7, $8, which is what you have to do when you're trying to get products that your cost is less than a dollar, which it was for unit, yeah, so, yeah, yeah.   Stephen: So we're encouraging people, like we kind of we kind of ask them what their budget is and then we kind of encourage them to stretch it a little bit and whether you're leveraging financing or, honestly, like we've seen a handful of people do partnerships, where you just are getting an inventory investor and that sounds fancy, but I mean that means like a friend or a family member who has heard about Amazon but doesn't really want to do the work, and so we found a lot of people doing that and, honestly, I would, I would. One of the easiest things to do is go to go to someone who has an audience too, like, if you can go to someone like you know, you're listening to the show, you have that one friend who has like an Instagram following. Go to her and go hey, I'm learning about e-commerce, I'm launching this product. Would you ever have interest in launching a product for your audience, you know, and then like, develop it with them, and then, basically, you do all the work, you do all the sourcing and then you get a percentage of the sales you know and that that's a no risk way to get into it. Or someone else is fronting the money for the inventory. They already have the audience, not only the Amazon data of the traffic there, but they already are going to promote it and that audience loves them. Buy anything they shall, you know, talk about. So that's another way we've seen people do it, where they are basically making it rain for someone else and then they're making a percentage of that and that's making their own pot and now they have their own money. Actually, that that that wallet brand Kingsloo, one of our Rainmakers, went through our challenge and she got hired by that company, oh wow, and she built their Amazon brand. I mean, they were, they were doing about eight figures like 10 to 12 million on just Shopify with that product. You know, just Facebook had to Shopify and they weren't even on Amazon. But when we looked at the helium 10 data, it was like people searching their brand on Amazon right, yeah, you'll see the Facebook guy and come over, and so she built it out and like, built a I mean they did a million dollars on just like the Amazon channel. And then we recently worked with them because I'm a good good friends with Josh and we re-did his listing cause he was just ranked on his brand keywords, like you know, but he wasn't on slim wallet for men or any of these like big keywords, and so we reworked it. Maldives launched it again and it like basically I don't know exactly but it it almost doubled or tripled his Amazon sales Like he was doing. He was doing. I remember him saying me screenshots of like right after the launch and it was like he's doing. He was doing I think 8,000 or something like that a day and he went up to like 25,000, 30,000. And this was like Q4 last year. So I don't know what his numbers are now, but it's crazy Like there's so many Shopify owners should just like they're cranking on Shopify but they have no idea about Amazon or they have false beliefs about Amazon. That's a whole nother market. If you're trying to get into Amazon, be an Amazon account manager for people on Shopify. When you have those Shopify ads for, like those DTC products, go look on Amazon. If they're not on Amazon or they're on Amazon and their listing is terrible, like there's an opportunity there and it's hard to like work that type of deal sometimes, but if you can like, that's incredible.   Bradley Sutton: Yeah, yeah. So your program, you know, before we get to the last couple of strategies you might have, I was just looking at your website. It says you've had over 12,000 moms go through the program there. So if somebody is interested in it, is that like a prerequisite? They need to be a stay at home or working mom or what kind of a requirements do they have?   Stephen: You know you just need to be motherly. No, that can be anybody. When we started, like you know, this is definitely a strategy for Amazon too. Like you want to have a niche, you know you want to, like, really focus on one person. So we, when we looked at our top case studies with our training, it was moms, and so we really made the program for moms when we first started. And when we first started was a lot of stay at home moms. Now it's a lot of working moms, a lot of corporate moms and it's a lot of non moms as well. So really we're just family first and so we're not going to tell you to just hustle your life away or going to tell you like, hey, build this business, but do in a way that protects your family, protects your marriage and all those things. So if you have a family mindset, you can definitely check us out. Yeah, and how can they do that? I'd say go to the. Go to rainmakerfamily.com. Rainmakerfamilycom that's like our, our branded website. You can find our social media there. We have a challenge, seven day challenge. You can get to there. That's what I was talking about. Like we've had people go through that and even just that launch, launch products, and you'll see, you'll see Bradley in there on a bonus day.   Bradley Sutton: If you make it like this is one of the few. Actually no, this is the only community that almost every other week I do a, I do a call with them because you know your community is one of the best out there and so I wanted to make sure that you know I give back because you guys are doing some great stuff and really great community. Like I was just set the Amazon. Accelerate in Seattle and met some Rainmakers that came up took some pictures so that was. that was cool too, so all right so yeah, rainmakerfamily.com. Guys, if you want to, you know, check out the program Now. What's a couple of you know could be Amazon, anything else, e-commerce or some strategies you can leave us with today.   Stephen: Man, I feel like I'm trying to remember the ones I said last time, you know. So, like, I think the one we've been geeking out on again we're still testing this but really is, how can we increase the average cart value on Amazon? Right On Shopify? Like you can have upsells, downsells, cross-sells, like you, you know you can have that funnel, but on Amazon it's just harder to do that. And I feel like I saw Amazon testing this for a season, like they had like a way you could like, oh, add this other thing on there, but I haven't seen it recently. And so what we've been doing is using inserts, basically upsell because, like again, not everyone's going to take an upsell on that, but if you make it really attractive and in alignment with your product, a percentage of people will click through on that thing and a percentage of those people will buy. And so the best way to do this with Amazon, honestly, is like doing a high ticket upsell of some sort. So imagine you're selling, like I don't know, a dog whistle for training, right? Like having an insert that says, like you know, get our free guide on blah, blah, blah, and that free guide leads to a dog training course that's $297. So, like I love pairing information products with physical products because you've already kind of like, spent money to acquire that customer, so to say, right, you pay the PVC, you got them, you know you, you sold them a $15 whistle. If you could Not even make money there, but then a percentage of people buy the $297 course right on the back end, then it increases your margins like crazy and you can spend more than anyone else on that product because you don't need to make money on the product. Actually, you know money in the back end from a percentage of the people that come through. So the tricky part is figuring out, like what's really in alignment with that product, that's that solves problems that that person is buying the product for, right. So yeah, every product Usually solves some sort of problem, right? It's like I, my kid is biting the rail on the crib. We, I, so like he, buy the crib rail bumper, right, like that was one of our, am our Rainmaker products. So like, what other problems does that parent? Half right as it with a two-year-old? So you just start thinking like how could I serve that person at the highest level? How could I? How could I give more value than anyone else in this industry? Right, and yet you could do other physical products, but those take time and and the best thing I would honestly do is give them something for free that you're gonna get, sir, contact information, and then you can ask more question about it, and then you can develop something for them that serves them at a high level, or you can develop future products for them, you know. So I know a lot of people take people from an insert to like a free download or something like that. But I'm kind of thinking through, like, how can we take them to Something that is actually an offer? Right, it's like it may be a free thing at first, it has to be catch it, don't? You can't just say, like, buy my thousand dollar course yeah, no, I mean her and have people click it. Like it has to be like something that truly is like oh wow, I'm gonna scan this QR code or click this link or whatever. And so, yeah, we, we another thing, our Rainmakers doing just like if you know, we're talking about Amazon Associates, as they will link to their other Products in their shop using affiliate links on the insert. So like, and they will even do this for other people's products in our community. So this is really cool. Like, oh, Rainmakers, if, like, they have a baby product, they'll go post in our group who else has baby products? And they'll find like three or four other products and they'll say basically, like, check out, check out our you know, check out our friends, and it's like three other products, but they're using affiliate links. So even if you're just making a couple dollars on that, it's increasing. I mean, you might spend a couple dollars to get the customer on PPC. So it's just this idea of like how could we steward those sales more? Um, Alex Hermosi said like if you could get one more sale ever and it had to lead to like every other sale in your business, like how would you change the customer experience you know, and like what, what does that delivery look like? Right, if you start thinking that way, like how could this one sale lead to every sale, it starts making you think a little differently of like how can you Serve someone out of Super High Level and invite them into kind of a deeper relationship with your business?   Bradley Sutton: Yeah, you know so yeah, interesting, all right, well, that's, that's a. That's a good one. I'm I know my memories bad, but I'm almost 99% sure we did not talk about that before, so that's new stuff, all right, well, steven, thank you so much for joining us again. Again, congratulations on all the success and and look forward to you know, always, you know being around there for your, your community, more and and hopefully we get to a link up. It's been a while since we've seen each other in person, so hopefully we get to link up at one of these events coming up. You know you need to make your own like, like big, like kind of like get away or event.   Stephen: We're gonna go to Cancun. You want to come? I'm down, I'm down. Yeah, I'll send you down. I'll send you to work.   Bradley Sutton: Put me to work, I'll, I'll serve, I'll serve, I'll serve the meals there. I'll do whatever you want, I just want to hang out with your communities.   Stephen: I love that. Thanks, thanks a lot.   Bradley Sutton: Please get give my regards to the family, and we'll be seeing you soon, all right.

Ask More Questions // Robbie Hilton

In this message, Pastor Steve begins walking us through John chapter 5 highlighting the relationship between the Father and the Son and relating how we too should share this attitude toward the Lord. Notes & Scriptures for this message are available in the Notes section of the Giving Light App. Visit our website at www.givinglight.org. Download the Giving Light App available for free on iOS and Android.

Rachel Bellis, Associate Director of Local Affairs for People for the Ethical Treatment of Animals talks with Michelle about how to keep your pet safe in the heat. Many people have no idea of the danger that high temperatures pose for dogs, not realizing that dogs' skin does not allow them to cool themselves through perspiration as humans can, often have a fur coat that traps heat, and can only pant to try to expel hot air build-up inside them. The danger is extreme in the case of French and Boston bulldogs, pugs, and other breathing-impaired dogs who have shortened noses and shortened windpipes. Older dogs are also particularly susceptible to heat stroke that can kill them. Every day PETA receives reports about dogs, cats, and other animals who have suffered and died of heat-related causes after being left outside or confined to a vehicle, which can become a death trap within minutes for any animal locked inside—even in the shade with the windows cracked. And even just walking a dog on hot pavement can cause permanent injury to their paws. Hiroshi Sakai is the CEO of NTT Sonority, a subsidiary of Japanese telecom behemoth, NTT. NTT has been quietly working on a technology that may become as ubiquitous as sound itself: Personalized Sound Zones (PSZ). With this technology in its embryonic stages, we seek to deliver a sonic embrace to the United States and then, the world: To share the vision of a more-connected society with present and future generations. Michelle talks with Mr. Sakai about how their new headphones can be used while multitasking.

Comedian Dan Fritschie is back this week! We check out the trailers for comedy Sick Girl, which looks like a fun time built from a bad idea. Speaking of concerning movie ideas, Hilton saw Rain Man and says it holds up. We also watch the trailer for the new Hunger Games, and learn why Dan doesn't like prequels. Plus, Tim Burton doesn't like how Warner Brothers is using Batman, and Zamp has no patience for that. Plus, the problem with telling a story out of order.

Ray tells us what's it like to have your annual car show cancelled a couple of days beforehand when a storm passes through town making the venue unusable.  Fortunately, the show has been rescheduled for October 8th and Ray hopes everyone can still attend.

This week the coaches welcome the legendary Bell County coach Dudley Hilton to the show

In this episode of The New 1% Podcast, Timmy Douglas explores how the Hilton family, with their $6.9 billion endowment, addresses homelessness in Los Angeles County. Here's a concise breakdown: Reel: Timmy introduces the Hilton family's commitment to tackling homelessness, rooted in Conrad Hilton's will and the principle of "Love one another." Segment 1 - Hilton Foundation's Approach: Timmy outlines the four methods the Hilton family employs to combat homelessness, emphasizing their substantial annual contributions of $435 million in 2022. Podcast - Segment 2 - Hilton's Wealth Building Journey: Timmy shares insights into how the Hiltons built their wealth, including starting with a single hotel and scaling through strategic acquisitions. Podcast - Segment 3 - Joining the Impact: Timmy offers actionable advice for those looking to make a difference and create wealth, encouraging them to find unique opportunities, get creative in negotiations, prioritize cash flow, take calculated risks, and build teams for scalability. This episode highlights the Hilton family's philanthropic legacy and offers valuable lessons for those seeking to create impact and wealth in their own endeavors. Join The New 1% soft launch team at workwithtimmydouglas.com This is for the people looking to buy a business at some point, but not in the next 12 months. The impact here is in spreading the word until you can commit to doing the work Get a FREE Community Investing Course that will set you up to reap the rewards without doing the work by leveraging people and technology. If you're looking to buy a business in the next 12 months, DM me and join the hard core launch team, limited to 100 people! Here you'll get the following for FREE access to a list of Private money partners for buying businesses that I'm building a due diligence checklist a community of people committed to buying businesses essential contacts in major cities for due diligence. --- Support this podcast: https://podcasters.spotify.com/pod/show/timothy-douglas0/support

In this episode of The New 1% Podcast, Timmy Douglas explores how the Hilton family, with their $6.9 billion endowment, addresses homelessness in Los Angeles County. Here's a concise breakdown: Reel: Timmy introduces the Hilton family's commitment to tackling homelessness, rooted in Conrad Hilton's will and the principle of "Love one another." Segment 1 - Hilton Foundation's Approach: Timmy outlines the four methods the Hilton family employs to combat homelessness, emphasizing their substantial annual contributions of $435 million in 2022. Podcast - Segment 2 - Hilton's Wealth Building Journey: Timmy shares insights into how the Hiltons built their wealth, including starting with a single hotel and scaling through strategic acquisitions. Podcast - Segment 3 - Joining the Impact: Timmy offers actionable advice for those looking to make a difference and create wealth, encouraging them to find unique opportunities, get creative in negotiations, prioritize cash flow, take calculated risks, and build teams for scalability. This episode highlights the Hilton family's philanthropic legacy and offers valuable lessons for those seeking to create impact and wealth in their own endeavors. Join The New 1% soft launch team at workwithtimmydouglas.com This is for the people looking to buy a business at some point, but not in the next 12 months. The impact here is in spreading the word until you can commit to doing the work Get a FREE Community Investing Course that will set you up to reap the rewards without doing the work by leveraging people and technology. If you're looking to buy a business in the next 12 months, DM me and join the hard core launch team, limited to 100 people! Here you'll get the following for FREE access to a list of Private money partners for buying businesses that I'm building a due diligence checklist a community of people committed to buying businesses essential contacts in major cities for due diligence. --- Support this podcast: https://podcasters.spotify.com/pod/show/timothy-douglas0/support

Episode 32: Keeper Cards-- Chase Ultimate Reward & Hotel Edition In today's episode we review Chase's lineup of Ultimate Reward generating credit cards and their hotel co-branded cards asking the question, is it a keeper card? Keeper cards return more value each year than their annual fee costs. We also discuss retention offers, the impact on your credit score closing cards may have and end with the super-secret ultimate chase keeper card! Intro & review- 1:00Your annual fee just hit, now what? 2:30Ultimate Reward Generating Cards- 7:30Hyatt Cards- 11:00Marriott Cards- 12:30IHG Cards- 14:00Ultimate Secret Chase Keeper Card- 15:30 Marriott Bonvoy Boundless Sign-up Bonus5 x 50K Free Night Certificates after spending $5,000 in 3 months

Great customer service is something that we can expect from restaurants and hotels, but rarely do we expect it from hospitals or emergency rooms. Today's guest is on a mission to change that.   Stowe Shoemaker has served as an advisor to numerous hospitality service providers over the course of his career including IGT, British Airways, Accor, Hilton, Landry's, and Hyatt. He has published two marketing textbooks and his newest book, Hospitable Healthcare: Just What the Patient Ordered! introduces hospitality principles to the healthcare industry.   Hospitality matters in every industry. Consider the last time you needed medical care. Did the customer service enhance your experience, or did it only make a hard situation worse? Healthcare needs to be fixed in more ways than one. Stowe and his coauthor aim to address the changes that need to be made in their new book.   Hospitality customer service standards are currently much higher than in the healthcare industry. A survey Stowe conducted indicated that healthcare ranks last in the hospitality experience when compared to restaurants and hotels. What can be learned from the hospitality industry that could be used in healthcare?   There are five principles that create an exceptional customer experience and systems that can be implemented to make these principles an effortless part of the customer experience.   Prepare, anticipate, engage, evaluate, and reward.   When each of these principles is achieved, a patient begins to feel less like an inconvenience to the company and more like a loved family member. And loyal customers will become lifelong, repeat clients who spend more money and create positive word of mouth for the business.   Interview Links: Stowe Shoemaker Hospitable Healthcare: Just What the Patient Ordered!   Resources: 20,000 Scaleups Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup)   Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.   Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.   We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne's original best-selling business book, Mastering the Rockefeller Habits.   Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.    

Why Am I Worried? // Robbie Hilton

This week we start a new series where we read from Rodney Hilton's collection of essays about the Crisis of Feudalism. These are pretty short essays, but we will no doubt be talking about them forever. Hilton, Rodney. Class Conflict and the Crisis of Feudalism. A&C Black, 1985.Check out Varn Vlog:https://www.patreon.com/varnvlogSupport the show

While the introduction music is that of Varn Vlog on this podcaster, this series will be simultaneously released on both the Varn Vlog podcast feed and the Regrettable Century podcast feed.   This is a long-running series we are doing on understanding social technologies, relationships of production, and how we get here:  i.e. what is the social and class history of the past.   In this episode, begin discussing sections of "Class Conflict and the Crisis of Feudalism: Essays in Medieval Social History" by Rodney Hilton.Wondering why British Marxists are often overlooked? Or perhaps you're curious about the fiery debates over the existence of feudalism that once captivated French and British historians? Step aboard as we embark on a fascinating journey through the world of Rodney Hilton, a significant figure in the British Marxist tradition. Fasten your seatbelts, it's time to dive headfirst into the complex world of feudalism and minoralism. During our discussion, we'll be using Rodney Hilton's contributions as a guide, comparing the perspectives of the British Academy and the French Academy. From the origins of feudalism to Marx's views on it, we'll leave no stone unturned when it comes to these historically significant systems. We'll also discuss the complexities of class formation, and the tension between feudalism and capitalism.We'll also offer insight into the revolutionary pessimism versus misanthropy debate, utilizing Neil Davidson's book, "How Revolutionary Were the Bush War Revolutions", as a springboard. Join us as we dissect the concept of revolution, investigating its application in different societies and its significance in shaping social order. Offering a rich and engaging discussion, this is an episode you won't want to miss. It doesn't matter if you're an academic, an enthusiast, or just intrigued by history and politics - there's something here for everyone. Let's embark on this intellectual journey together. Support the showCrew:Host: C. Derick VarnAudio Producer: Paul Channel Strip ( @aufhebenkultur )Intro and Outro Music by Bitter Lake.Intro Video Design: Jason MylesArt Design: Corn and C. Derick VarnLinks and Social Media:twitter: @skepoetYou can find the additional streams on Youtube

What story does your brand tell? This week on Startup Science Podcast, Greg talks with Park Howell, the world's most industrious storyteller. Park has spent over 35 years growing purpose-driven brands by up to 600% through strategic storytelling. As host of Business of Story and author of Brand Bewitchery and The Narrative Gym for Business, he's helped thousands clarify their brand narrative to connect authentically. His illustrious client list includes Dell, The Home Depot, Hilton, and Walgreens. Recognized as Advertising Person of the Year, Park consults, teaches, and speaks globally about the immense power of stories to build brands and amplify their impact. Tune in to hear Park's tried-and-true tactics for crafting compelling narratives that engage your audience and elevate your mission. You'll come away inspired to tell your own transformative brand story.About Park Howell: Park is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speak internationally to help business, sales, and marketing leaders excel through the stories they tell.He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.

Amid a spate of high-profile investments and acquisitions, the hosts assessed Brooklyn Brewery's alignment with Hoplark and what it means for the emerging segment of hop-centric beverages and also discussed the timing of Smuckers' $5.6 billion purchase of Hostess Brands. This episode also features an expansive interview with Adam Crocini, the SVP and global head for food and beverage brands at Hilton. Show notes: 0:34: Get Some Expo-sure. Rudi's Convenience. Bullish Or BS? Banza & Bevs. – As the team gears up for Expo East 2023, they sampled a handful of new products that will be featured at the annual event, and discussed growing consumer demand for hop-flavored alcohol-alternative beverages and a widening pool of brands and investors in the space. They also spoke about Banza's foray into frozen waffles and what makes for a successful brand extension, before sipping on several new products, including tea-based energy drinks, “superfruit” sodas and RTD non-alcoholic cocktails. 36:29: Adam Crocini, SVP & Global Head, Food and Beverage Brands, Hilton – Since 2018, Crocini has been at the forefront of enhancing the Hilton's food and beverage offerings across its 7,000 properties spanning 122 countries and territories. His strategy guides everything from partnerships with Michelin-starred chefs to grab-and-go pantries. Taste Radio editor Ray Latif spoke with Crocini about how Hilton has navigated a post-Covid shift in guest expectations for food and beverage, how local and artisanal brands factor into its strategy and how interest for low and no-alc beverages impact its bar menus and in-room drink options. Brands in this episode: Honey Mama's, Mike's Hot Honey, Rudi's, Uncrustables, Chubby Snacks, Hoplark, Sierra Nevada, Hop WTR, Lagunitas, Athletic Brewing, Hostess, Twinkies, Banza, Brazi Bites, Eggo, Belgian Boys, CHA, Better Booch, Alldae, RSRV Collective, Boosthe, Snickers, Toblerone

Hilton's luxury softbrand, LXR Hotels & Resorts, is making deals and Feisal Jaffer, Global Head of LXR Hotels & Resorts tells all about the brand and what to expect when one comes near you.   Follow LXR on social @lxrhotels   

Episode #337: Join the 'Let's Go Win Podcast' as host JM Ryerson sits down with the inspirational Brant Menswar. Dive deep into an episode filled with raw vulnerability as Brant shares profound insights from his personal journey. Discover the true essence of hope, understand the power of non-negotiables in living a fulfilled life, and learn how to unearth your own. This isn't just a podcast episode; it's a masterclass in embracing life with authenticity and purpose. Tune in now and get ready to be transformed!Bio: He has been called "America's Personal Development Coach" having appeared on ABC, NBC, CBS and FOX and has worked with companies like Netflix, Verizon, Hilton, Microsoft, ESPN, Sony Pictures Entertainment and dozens more to become values-driven organizations. Brant Menswar is the CEO and founder of Black Sheep Foundry LLC, a boutique leadership development agency that teaches people and organizations how to cultivate values-based leadership through his acclaimed book Black Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You. His engaging techniques of focusing on the values that unite and connect us, rather than the differences that divide us has enabled him to bridge the gap across corporate boardrooms, political aisles and family dinner tables.With refreshing candor and a rare ability to connect deeply with audiences, Brant offers tangible tools to discover your "Black Sheep" core values and use them to take control of your life, make better decisions, fulfill your purpose, and positively influence those around you. Through Brant's transformational message, everyday people learn how to become extraordinary versions of themselves.Contact Brant:Website: https://www.brantmenswar.comFacebook: https://www.facebook.com/BrantMenswar LinkedIn: https://www.linkedin.com/in/brantmenswarInstagram: https://www.instagram.com/brantmenswar

From a spectacular new 976-room Signia by Hilton headquarters hotel rising from the site of the former Georgia Dome to Mercedes-Benz Stadium, Centennial Olympic Park and the Georgia World Congress Center itself, Atlanta's 200-acre Georgia World Congress Center Campus--the largest combined convention, sports and entertainment campus in North America--is a meetings and conventions powerhouse. Beyond Atlanta, the Georgia World Congress Center Authority (GWCCA) is also busy with a massive expansion to the Savannah Convention Center that will transform that storied coastal Georgia destination in terms of its conventions offering. Meetings Today's Tyler Davidson sat down with Jennifer LeMaster, chief administrative officer of the GWCCA, during ASAE's Annual Meeting & Exposition to discuss the new facilities and major expansions throughout the "Championship Campus" and beyond.

Hilton's luxury softbrand, LXR Hotels & Resorts, is making deals and Feisal Jaffer, Global Head of LXR Hotels & Resorts tells all about the brand and what to expect when one comes near you.   Follow LXR on social @lxrhotels   

In this episode: SHAPESHIFTERS! SIMPLY AMAZING! LISTEN NOW! Facebook Group:  https://www.facebook.com/groups/614611776209790/?hoisted_section_header_type=recently_seen&multi_permalinks=1025376618466635   Shows on The RPA Podcast/Network: Mondays: "Real Paranormal Activity - The Podcast" and "Hilton Live Paranormal News." Tuesdays: Aaron's Horror Show with Aaron Frale Wednesdays: Terry's Mysterious Moments with Terry From Texas First Thursday (Bi-Monthly): Soul Stories Fridays: Two "Entertaining Short Films."   REAL PARANORMAL ACTIVITY - THE PODCAST/NETWORK: Get our new App for iOS and Android! Its FREE! Download it now from the App stores! If you would like to listen to the archives, become a Premium Access member! For $3.99 a month you get unlimited access to the past Bonus, Listener Stories, Interviews and even audio books of Folklore from around the world! We use the funds for the show bills and to improve the show like the Apps! You can go to the website and click on the "Get Premium Access" button or you can register and also log into your existing account through the App! In the App just go to a Premium Episode and in the listing will be a "Padlock" icon. Tap on that and you will be brought into the Register/Login screen! You can then just use the App to log into your account or you can always go to the website! Thank you in advance and please enjoy yourselves!   Where else to find The RPA Podcast/Network: We're on all the major streaming audio platforms such as: Pandora, iHeart Radio Network, Spotify, Radio Public, etc, etc..   Ad Placement On RPA:  Have a product, service or book to promote? Have RPA brand you to the world at a fraction of the cost that others charge! Priced to fit any budget! You'll receive maximum exposure from RPA's listener audience of 161 countries! No Ad? No problem! We'll create one for you! Contact Aaron today! What have you got to lose? For details email: Aaron@RealParanormalActivity.com   Facebook Page: www.Facebook.com/Rpapodcast/ Website: www.RealParanormalActivity.com Twitter: @RPAPodcast Skype: RPAPodcast Hashtag: #RPAPodcast   Please take the RPA Survey. It'll help the show with future advertisers.

Hilton & Tesla create the largest overnight electric vehicle charging network, hotel rates continue to increase and travelers wonder if there will ever be anymore good hotel deals or if those are a thing of the past, and ultra-rich travelers are focusing on vacation experiences of $100k or more! Tune in as Sarah Dandashy and Steve Turk highlight these stories, share their opinions and dive in deeper to the topics you all want to hear more about! This show is structured to cover industry news within all of travel/hospitality and is recorded live every Wednesday morning 7am PST/10am EST so make sure you tune in during our live show on our social media channels or YouTube and join the conversation, LIVE! Follow Steve Turk on LinkedIn Follow Sarah Dandashy on LinkedIn Check out Good Morning Hospitality livestreams Hospitality Hotline is open to everyone by using this link!

Support the Show:PatreonAcast+Shuffle PlaylistEvent:ManitobaEVFestToday's Show: LG launches home battery2024 EV BlazerSFD vs CruiseHonda and Acura to adopt NACSTesla to build $25k model in AustinPowerwall 3 installationsHilton and Tesla to deploy 20,000 universal wall connectorsCybertruck rolloverSupport this show http://supporter.acast.com/kilowatt. Support the show at https://plus.acast.com/s/kilowatt. Hosted on Acast. See acast.com/privacy for more information.

Hilton & Tesla create the largest overnight electric vehicle charging network, hotel rates continue to increase and travelers wonder if there will ever be anymore good hotel deals or if those are a thing of the past, and ultra-rich travelers are focusing on vacation experiences of $100k or more! Tune in as Sarah Dandashy and Steve Turk highlight these stories, share their opinions and dive in deeper to the topics you all want to hear more about! Hospitality Hotline Hospitality Hotline is open to everyone by using this link!

Most of us have a bucket list of things we'll do once we grow up, after the kids move out, once we've retired… or someday. The problem with someday is that we don't know when or if it will ever come, and more importantly, why wait? Most of life's richest experiences don't cost very much at all, and most things you could start to experience immediately. Listen and learn: How to find joy in everyday moments Why doing things you suck at but enjoy can unlock amazing experiences How your lowest lows can turn into peak experiences How to start if you're currently time and/or financially poor Links Experiential Billionaire ABOUT OUR GUESTS Bridget Hilton and Joe Huff are entrepreneurs and co-authors of the new book, Experiential Billionaire.  Like the Show? Leave us a review Check out our YouTube channel Visit www.yogabody.com

Yanique's guest in this episode is Laura Hartmann, a seasoned event professional who has worked in various positions within the hotel industry across brands such as Marriott, Starwood, Hilton and Waldorf Astoria. Despite her extensive experience in event management, she found herself furloughed during the peak of the pandemic. In this episode, you'll be inspired by Laura's remarkable journey. Rather than accepting her circumstances passively, she took proactive steps by co-founding H&F Redefined with her best friend. This network provides support to colleagues and peers navigating their furlough experiences and embarking on new business ventures.  Now, when the doors opened up again for the hospitality and hotel industry, Laura chose to come back in the door and is now the Director of Group Events at Caribe Royale, Orlando. She chose to be back in the industry but on her own terms, and that is the difference.   Highlights: 03:34  Laura's Journey into the event industry 09:29  What are the three qualities that a corporate event planner or a marketer should possess in order to be sustainable and succeed?  14:07  With the ever-changing technology, what kind of new and innovative technologies can help elevate attendee experience in events? 18:34  How can planning for an event provide a welcoming, inclusive environment that promotes diversity, equity, and inclusion? 23:41  What is H&F Redefined and what was the experience Laura had gone through to be inspired to co-found it with her best friend? 23:16  In doing this kind of initiative with H&F, what is the most exciting story or one that Laura finds very close to her heart? 31:14  How does Laura find the balance in her personal life while maintaining a career? (...What does setting boundaries for her and her team look like?) 39:48  What is one event that Laura thinks all event professionals should attend, at least once in their career? 43:39  Closing CONNECT WITH LAURA HARTMANN: Facebook LinkedIn CONNECT WITH YANIQUE DACOSTA: Website: ⁠⁠⁠⁠⁠⁠⁠http://eventist365.com/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠YKMD⁠⁠⁠⁠⁠⁠⁠ Follow Us on Social Media: Host ⁠⁠⁠⁠⁠⁠⁠@MissYaniDoesStuff /facebook⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠@YaniDoesStuff / Twitter⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠@yanidoesstuff / Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠YDaCosta / LinkedIn⁠⁠⁠⁠⁠⁠⁠ Graphic Design Firm for Corporate Events ⁠⁠⁠⁠⁠⁠⁠@TheYKMD / Facebook⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠@theYKMD / Twitter⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠@theykmd / Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠YKMD Visual Communication / LinkedIn⁠⁠⁠

What is Experiential Billionaire: Build a Life Rich in Experiences And Die With No Regrets? Our entire lives, we are taught to measure our wealth in currency. But when we reach the end, the number-one regret of the dying isn't about money. It's about experiences they wished they'd had—but didn't. Our experiences are the real wealth of our lives. But far too many of us lack a real plan for how to seek out and invest in them. Instead, we postpone our personal goals to “someday” and put them off until it's too late. Joe Huff and Bridget Hilton started life with zero connections, money, fame, or education. By leaning into the joy of remarkable experiences, they ended up working with A-list celebrities, visiting fifty-plus countries and all fifty states, giving away millions of dollars for social good, speaking on stage with Sir Richard Branson, and much more. Their bestselling book, Experiential Billionaire unlocks the secrets to living a truly fulfilling and regret-free life in a guidebook backed by compelling research, told through gripping real stories, and filled with actionable takeaways. In this podcast, we get into: ✅ Why 94% of people don't get around to building a rich life?✅ The best place to visit for food and nature in the world. ✅ How to live a rich life of experiences as a parent with kids ✅ The most surprising thing they learned from traveling all around the world

Chef Daniel is a Healthy Eating Expert and Television Celebrity Cook in England, Thailand, Malaysia, Singapore, Hong Kong, Dubai and the USA. Daniel will sit on the Culinary Investor panel for the 1st season of Food Fortunes on Food Network to decide if he will invest in a new product being presented. Daniel is also a judge on Food Network's Kitchen Inferno. Making appearances on talk shows around the world, planning meals for 2 major international airlines and developing in-room dining for a 5-star hotel chain in Asia has cultivated an international fan base. Currently, Daniel is based in the US and is a full time presenter for EVINE, one of the top luxury home shopping channels in the US. Daniel has authored 12 books sold worldwide – Including Paleo Monday to Friday, Modern Dining for Life, Healthy Dining for Life ), Healthy Eating for Lower Cholesterol, Green's Greens. Two of his latest healthy cookbooks won the prestigious Gourmand World Cookbook Award 2010 and 2011 for “The Best TV Celebrity Chef Cookbook” and one book has been printed in seven languages to date. For the last 5 years, Daniel has created the in-room dining menus for the 18 properties that make up the 5 star Dusit Thani hotel chain in Asia. He has also designed menus for the Shangri-La, Mandarin Oriental, Hilton, Conrad, Sheraton, Westin, Marriott, over the last 10 years. For the past 3 years, Daniel has been planning all of KLM's on-board meals totaling 2 million meals per year. Daniel created his own range of healthy gourmet foods, ingredients and smart cooking tools. His products which include gluten free jams, spices and olive oil have launched in premium lifestyle stores in Asia, Australia and the U.S. under Daniel's personal brand, The Model Cook. SPONSOR: Go to www.THEOUAI.com and put in code IN MY HEART for 15% off any purchase. Learn more about your ad choices. Visit megaphone.fm/adchoices

Falling Isn't Failing // Robbie Hilton

Explore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies.Guest Bio:Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most admired brands. With a career spanning decades, he has worked with prominent organizations, including American Airlines, Hilton, and Verizon.Five things you'll learn from this episode:1. Why media coverage needs to feature your company's products or services2. Why more prominent, bigger media isn't always better3. Why you should act like a billion dollar company for media coverage4. How to act like a publicly traded company in the media5. How to make journalists care about your company and pitchesQuotables:“You are more likely to get more readership, maybe less eyeballs, but more readership on that brief than you are a full feature story because people are busy and they just don't have time to read a full feature story.” - Jason Mudd“At the end of the day, shorter means more people are going to invest in it.” Jason Mudd“In PR we tend to forget that it's about relationships and building relationships. So I'm a big advocate for putting relationships back into public relations.” - Jason Mudd“80% of the time they're covering prominent companies. Now, 20% of the time they're doing something else, and that's your opportunity, but it's only 20% of the time. So you've got to think more opportunistically about looking for ways to get woven into and tied into the organization.” - Jason Mudd“The more you act like a publicly traded company even when you're not public and you're willing to talk openly about your numbers, whether they're true financial dollars or percentages, then that makes you have more substance to the news that you're sharing and therefore automatically makes you more newsworthy.” - Jason Mudd“Have an audience focus, empathetic message about why they should care, how this is going to help them.” - Jason MuddIf you enjoyed this episode, please share it with others and leave us a review!About Jason Mudd:Jason Mudd is the CEO of Axia Public Relations, with a career spanning decades and collaborations with prominent organizations, including American Airlines, Hilton, and Verizon.Guest's contact info and resources:Jason Mudd on TwitterJason Mudd on LinkedInAdditional Resources from Axia Public Relations:How to measure and categorize the different tiers of news media outlet types3 crucial differences between a news story and a feature story that will make you a better writerWhat is news? 10 elements of news and newsworthiness60 Second Impact  Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

How we rehearse our story will determine how we live our lives. In this message, Dr. Melodye Hilton talks about the power of our perspective and shares important, actionable steps for us to determine choices that can lead to a better outcome and better results for our lives. Visit our website at www.givinglight.org. Download the Giving Light App available for free on iOS and Android. Notes & Scriptures for this message are also available in the Notes section of the Giving Light App.

 Friday is in the house and we're giving you an update on the looming strike, as well as covering the closure of a once successful used car group. We also talk about a big partnership between Hilton Hotels and Tesla. Show Notes with links:“Insulting” is the word UAW President Shawn Fein used to describe the offer that GM slid across the table yesterday in an effort to avoid a potential strike. GM has proposed a 16% pay increase over four years for hourly workers, a $5,500 ratification bonus, $5,000 in inflation-protection bonuses, and the addition of Juneteenth as a paid holiday. They also aim to reduce the time for new hires to reach top wages from eight years to six.UAW President Shawn Fain criticized GM's offer as inadequate, citing GM's refusal to consider cost-of-living increases, retiree pay hikes, and other demands.GM's offer tops Ford's offer from last week, the first of any of the Big 3, by at least 1% as well as the addition of the Juneteenth Holiday"Our offer includes well-deserved wage improvements that far exceed the 2019 agreement and reward you for your hard work," GM said in a letter to workers. "We still have work to do, but we wanted to make this offer to show our good faith efforts to keep the process moving."Falling victim to the ongoing turbulence in the used car market, regional used-car dealership group, Off Lease Only, has filed for Chapter 11 bankruptcy protection. The Florida and Texas-based company terminated all its employees and announced the wind-down of its operations amidst challenges like inventory scarcity and vehicle price inflation.Check out the internal memo shared by our friend Car Dealership Guy. The company closed all five of their locations and laid off all 545 of their employeesTesla and Hilton have announced a partnership to introduce 20,000 electric vehicle charging stations across 2,000 Hilton properties in North America giving a huge boost to EV charging infrastructure goals while reflecting a significant shift in traveler priorities.“We're seeing a rapid and steep increase in the number of requests for EV charging. We're trying to meet our guests' needs with this new agreement with Tesla,” Matt Schuyler, Hilton's chief brand officer, told CNBC.Schuyler continued “The number-one search attribute for our hotels is shuttle access for airports. That's No. 1. No. 2 is EV charging. And that's a dramatic change that wasn't even on the radar just a few years ago”. Hosts: Paul J Daly and Kyle MountsierGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email ASOTU Instagram: https://www.instagram.com/automotivestateoftheunion

Square and CashApp suffer an outage, Tesla and Hilton partner on chargers, and Apple patches two zero-day exploits with iOS 16.6.1… MP3 Please SUBSCRIBE HERE. You can get an ad-free feed of Daily Tech Headlines for $3 a month here. A special thanks to all our supporters–without you, none of this would be possible. BigContinue reading "Square And CashApp Suffer Outages – DTH"

Episode Description On this episode Shawn and Joe discuss some new Hilton Amex no lifetime language offers and ponder how their lounges have changed in the past few years. They also discuss whether 30 nights on a cruise ship is a dream or a nightmare, how Priority Pass is getting more expensive and why even the most seasoned flyers can become overwhelmed with fear. Episode Notes 4:20 - Air Canada redemption to YVR 7:32 - Thirty (!) day Carnival cruise 16:20 - Growing up in the miles and points game 21:20 - Useless Hilton lounges 26:11 - Priority Pass lounge price increasing 28:54 - Hilton No Lifetime Language offers 31:13 - Fear of Flying and some of our roughest flight experiences Enjoying the podcast? Please consider leaving us a positive review on your favorite podcast platform! You can also connect with us anytime at podcast@milestomemories.com.  You can subscribe on Apple Podcasts, Google Play, Sticher, Spotify, TuneIn, Pocket Casts, or via RSS. Don't see your favorite podcast platform? Please let us know! Music: Rewind by Jay Someday | https://soundcloud.com/jaysomeday Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License

➤ Tesla and Hilton announce charging partnership ➤ Honda announces intent to join NACS ➤ Model X wait times extended, referral rewards reduced ➤ Cybertruck delivery event invitation removed from referral program ➤ Highland updates ➤ FSD visualization news ➤ Megapack numbers growing at Fremont ➤ UAW comments on GM contract offer Shareloft: https://www.shareloft.com Twitter: https://www.twitter.com/teslapodcast Patreon: https://www.patreon.com/tesladailypodcast Tesla Referral: https://ts.la/robert47283 Executive producer Jeremy Cooke Executive producer Troy Cher asaro Executive producer Andre/Maria Kent Executive producer Jessie Chimni Executive producer Michael Pastrone Executive producer Richard Del Maestro Executive producer John Beans Music by Evan Schaeffer Disclosure: Rob Maurer is long TSLA stock & derivatives

Sabrina Callahan has become a force to be reckoned with in the world of e-commerce, leading the impressive growth of Sam's Club's digital wing. A graduate from the University of Kansas, her journey began with Hilton, where she sharpened her skills in e-commerce and digital strategies. Her professional voyage took a turn when Walmart approached her during her maternity leave. Initially hesitant due to her loyalty to Hilton, she was eventually won over by the energy and passion of Walmart's CMO, Tony Rogers, who proposed an exciting opportunity to build a $60 billion brand. Making the leap into the fast-paced world of retail, Sabrina found her footing and began to make her mark. In a world driven by convenience, she focused on providing value through digital channels, helping launch initiatives like Scan and Go, curbside pickup, and same-day delivery. By personalizing experiences and optimizing traffic, Sabrina stresses the importance of understanding customer behavior and leveraging this data to improve and innovate, ensuring that Sam's Club continues to grow and thrive in the digital realm. Join RETHINK Retail CCO Kirat Anand as he sits down to discuss Sabrina's journey and more during eTail East 2023. Resources: Nominate the next Global Retail Leader: rethink.industries/global-retail-leaders/#nominate Connect with us on LinkedIn: www.linkedin.com/company/rethink-industries/ For more retail insights visit www.rethink.industries If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating on Spotify and Apple Podcasts! - - - - - - Hosted by Kirat Anand Produced by Gabriella Bock Research by Maggie Schwenn

Grab your suitcase, because we're taking a vacation! Today, we're joined by Allison Pohle, travel reporter for the Wall Street Journal. She's zooming in on the hotel industry — the post-pandemic bounceback, labor strikes, and Airbnb's continued impact — and what this means for travelers. Later, we'll venture outside the corporate hotel world with Margaret and Corey Bienert, creators of A Pretty Cool Hotel Tour. Their photo project has documented some of the dreamiest hotels across the US and the world on social media. The couple is walking us through some of their favorites, and previewing their upcoming book, Hotel Kitsch.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

EP310 - Sam's Club VP E-Commerce, Sabrina Callahan Sabrina Callahan is the VP of E-Commerce at Sam's Club. She participated on a panel at E-Tail Boston entitled "Humanizing your brand through effective storytelling". After her panel, she sat down with Jason to discuss all things digital commerce at Sam's Club. This broad ranging discussion included: Mobile's impact on shopping Challenges and opportunities of membership clubs (and their unique access to data) Role of omni channel Connecting digital marketing channels to digital experience Building a brand for Sam's Club in the digital era Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 310 of the Jason & Scot show was recorded on live from e-Tail Boston on Tuesday, August 22, 2023. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show this episode is being recorded live from e-tail Boston Trade Show on Tuesday August 22nd 20:23 I'm your host Jason retailgeek Goldberg and unfortunately Scott wasn't able to join us so you're getting twice the Jason for the same great price which if you think about it is double the value. And while I know it's disappointing to miss Scott we're making up for it by having a way better guest I'd like to welcome to the show Sabrina Callahan who's the VP of e-commerce at Sam's Club. Sabrina just completed a panel here at retail and titled humanizing your brand through effective storytelling Sabrina welcome to the show. Sabrina: [1:04] Thanks for having me Jason. Jason: [1:06] We are so excited and I'm hoping this ends up being a permanent replacement for Scott. Sabrina: [1:09] I think I'm up for it I've heard him so I think I could do it. Jason: [1:12] I feel like in the first five minutes you're way more interesting and pleasant than he then he he's kind of a curmudgeon. Sabrina: [1:18] I'm not I'm just not even going to say anything but just know that I'm ready. Jason: [1:20] Smart so before we get into all the meaty topics I always like to let listeners kind of get to know the background of the guests a little bit so did you work for Sam's Club straight out of the Cradle how did you come to Sam's Club. Sabrina: [1:34] Surprisingly no not right out of the Cradle. I've been here for the last four and a half years and Jamie rule mark my five year so I'll get the coveted 5-year badge but kind of backing up all the way to, my background I was born and raised on a small farm in Kansas. Jason: [1:53] And in Kansas a small farm is like 100 acres right. Sabrina: [1:57] Yeah exactly so I grew up on the farm grew out in the field by somebody dad does all of the crops and my uncle has the dairy so I was out on the tractors driving the semis trying to not get myself. Killed you know all of the fun things that come along with Farm life and left went to University of Kansas. Chuck that's exactly right that's Rock Chalk. And then graduated in journalism and then made my way down to Dallas so as much as I love Kansas and small-town farm and and everything I wanted to kind of experience, bigger city and been in Dallas ever since and we love it there so worked at a start-up in the beginning my entire career has been in digital and marketing and brand and social media and everything that goes kind of along with that storytelling and driving digital performance so I was a star but at startup and then I went over to Hilton corporate and was there for about seven years loved it there I think I. Jason: [3:00] Are you okay this event is a tan on Hilton property. Sabrina: [3:03] I know listen you're not supposed to say it don't say it. Jason: [3:07] To our loyal Hilton listeners were sorry. Sabrina: [3:10] But what if he found out I was staying at the Hilton and walking all the way over. True loyalty rate my shoes weren't word up for it today but no I was at Hilton for about seven years I loved it there and really grew up there and they took a they took a lot of. [3:28] You know bets on me and allowed me to thrive I was there in the e-commerce space really when they launched the pilot of e-commerce, and and got to work with some of the biggest hotels, in the world with them and a lot of great opportunity got to start managing people you know they kept growing me and investing in Me And It ultimately LED I was in the e-commerce space for the majority of the time and then It ultimately LED to driving and leading the social media strategy and Innovation for Hilton so it was across all 15 Brands and at the time. There was a lot of opportunity to kind of pull it together and say what's the role of social media, for a for a big company right not just hey we're going to go post but how do we think about the tech stack how do we think about the member feedback to drive business impact how do we think about, content and how do you think about influencers in the role of influencers in the partnership and understanding the rules of the Ft c-- all of the fun things that come along with that and then how do you make sure that, the Brand's all understand the value of it and lean in the right way so I got to present Hilton's first Evers social center of excellence and then that led to, a lot of opportunity that opened me up in the social space and I was on maternity leave with my third baby, when Walmart came knocking. Jason: [4:50] Wow congratulations on that by the way. Sabrina: [4:52] Yeah three babies is a lot especially we're in August right now and school starting so it's slightly chaotic around my house but still good so. No so then Walmart and Sam's Club came knocking and I didn't think I would leave Helton but I really had some fantastic conversations during my interview day and a lot one of the last ones with was with mr. Tony Rogers and have you met him before he's. Yes so you know you know. Jason: [5:26] Put my life in his hands on an airplane before. Sabrina: [5:29] Oh yes good luck yeah. That's good you're here to talk about it so that's good no and so we. We hit it off and they offered me the job and and four and a half years later it was a big giant move in a bet for me but it was obviously well worth. Jason: [5:49] Very cool and you've actually had some really interesting responsibilities at Sam's waiting up to your your turn responsibilities briefly talk about some of the projects you've been in. Sabrina: [6:00] Absolutely so his pitch if he will at the time was come build a 60 billion dollar brand with me. Now how can you say no to that so that was a fantastic first start and so coming in really we built the brand together I learned I think about 10 years worth of information from him about Brandon, three short years but we developed the brand so the look and feel the tone of voice the target audience we revamped all of the marketing channels including you know site email everything digitally and then really launched social media right so Facebook Instagram Pinterest, YouTube you name it all the things that have to do with social media including the influencer strategy again and and moderation and care so. We did some really fun things I think it was a bit of a whirlwind so our first brand campaigns got to do you know the Super Bowl with Kevin Hart all of the the fun things that come along with leading you know a pretty awesome brand. Jason: [7:09] That is very cool and for listeners that might not be familiar Tony was the former CMO at Walmart and Sam's and the next time he calls you I have a feeling free jewelry is going to be part of the offer because he. Sabrina: [7:21] Yeah I should make a list of things that I want. Jason: [7:26] It should be a long list but be my suggestion that he's at signature Georgia. Shout out to tell me I know he listens every week very willingly and so in the current role you are responsible for All Digital at Sam's Club and is that a thing is digital a fad at Sam's Club or. Sabrina: [7:44] We just a Fab yeah who probably probably gone. Yeah no big deal yeah is super super fat yeah so I along with two of my peers we lead the e-commerce business and so I'm basically the upper funnel piece, so working really closely on the traffic strategy so what types of traffic re driving in and then how are we actually moving that traffic down the funnel so you can think about that of all of the Cross category, you know Stories the homepage anything that really allows us to show the breadth of what Sam's club offers so not just the categories and Merchandising but also the membership the Sam's cash that we offer the Travel and entertainment all of the things that come along with an actual full membership not just retail only. Jason: [8:32] Yeah and there's all kinds of interesting Dynamics to me it seems about marketing em in a membership environment versus a. Traditional, wide open and retail business so I assume you're trying to get people in the funnel for membership and at the same time you're trying to get members in the funnel for individual transactions. Sabrina: [8:54] Absolutely right the bigger the base the more sales you can expect so it's a balancing act right in terms of we need them to be purchasing things but ultimately we need more members and we need them to renew right so at the end of the year would it becomes renewal time we want them to see have seen the value throughout the year that they say oh this is a no-brainer when we're on the brand side or I was on the brand side a lot of it was we're trying to build brand Advocates because there's nothing more powerful than someone saying you've got to join Sam's Club I joined and I love it, so that was the the sole purpose of we're building Advocates we're building brand passion we're getting them excited and every piece that we're pushing you should be pushing our value prop of the overall membership. Jason: [9:35] Awesome so before we dive any deeper in that I need to know what your favorite Members Mark product is. Sabrina: [9:39] Oh okay it's really hard to just pick one so I think I'm actually gonna pick two. One of them because one of them is very seasonally relevant and one of them something we do all year long so the seasonally relevant one I'm going to say. There's so many things I would say probably the members Mark beach towels and or pool towels I've had some of the same ones. For since I started working there they are thick their giant and big and they have a fantastic value to Market and we just keep I keep adding every year this year they didn't kid towels to with awesome designs on them so I'm a big fan of mild that's you know anything about you're advocating for something I advocate for a lot of things there and not because I work there but because I genuinely like them and then the other one that I love that I try to get everyone to do is we have these Members Mark southern style chicken bites. And you just pop them in the airfryer and sad sad to say is good and bad it's sad to say I give my kids then like once a week but they're addicting some always like well they're just for the kids and then I end up eating them all for dinner to they're just really good. Jason: [10:43] I'm well familiar with all those phenomenons and I'm going through an airfryer phase right. Sabrina: [10:48] Few are so easy. Jason: [10:49] I'm I gotcha yeah it seems and I thought you were going to go with salty snacks I mean that's the easy answer and then you curveball Benny with the beach towels which as a parent I have learned you need way more beach towel. Sabrina: [11:03] It's important we've got a pool and we always have kids coming over and using all the beach towels so it feels like it becomes a full-time job and then you can't find them all and I don't want to go spend a ton of money to replace them, and so we either have them on hand or they're not that expensive to go by Exo. Jason: [11:19] Now I don't know if you checked with the home this week but your pool has probably evaporated it is hot in Dallas. Sabrina: [11:23] Oh my gosh it is hot I think it was like 109 on Sunday. Jason: [11:28] Yeah good call to come to Boston. Sabrina: [11:29] Yeah yeah I walked around this morning it was so nice you Dallas is brutal yeah I did you ever see the thing that went viral with the guy who he was pointing out the temperatures and then he showed McKenney and it was like a hundred thousand degrees he's like everyone in McKinney's dead. That's how it really feels. Jason: [11:46] It does and pro tip is someone that does a lot of business travel we probably don't want to mention to our family that it's more comfortable here than it is at home. Sabrina: [11:55] I already texted them like sorry. Jason: [11:58] Just saying be careful so I have a new and it's so Members Mark is a of course the famous owned brand for Sam's Club. And I won't put you on the spot with any proprietary information but it's a on its own a very large brand I think Walmart in the past has disclosed that it's over a 10 billion dollar a year brand so so remarkable the Walmart, there's a number of own Brands but of course the one most associated with Walmart in my mind is great value, and so I'm now in a murdered with a new Great Value product that's only available in Canada. Sabrina: [12:32] And it'll only available in Canada what is it. Jason: [12:34] And I just imported two cases of them to my home in Chicago Great Value ketchup flavored potato chips. Sabrina: [12:43] Oh my gosh things are off we got two cases. Jason: [12:48] Do not recommend you you try them but here's the thing there was you guys just had your earnings call congratulations it was a very very successful quarter. And Doug mcmillon to see ya. I don't know if he did it on purpose or on accident but in the investor car he talked about a trip to Canada where they made him try catch, potato chips and he kind of said it's the only Walmart owned brand products that he doesn't want so now my thing is I show up at every meeting. With a bag of these potato chips. Sabrina: [13:22] I don't see him in here. Jason: [13:24] I did not I didn't think about bringing him to Boston and you have to like it's a pain too. Sabrina: [13:28] Okay packing with potato chips in an airplane. Jason: [13:32] Chick early well. Sabrina: [13:33] Get interesting yeah well now I'm intrigued yeah so I'm gonna have to drive it. Jason: [13:37] Procure some. Sabrina: [13:37] Yeah I can't wait to try them yeah. Jason: [13:40] Come away if Doug comes for a visit just saying. Sabrina: [13:42] Yeah perfect you don't as much as I'd like to be picking my kids will probably even like two. Jason: [13:46] Oh my God my son my son would definitely the more like something's unappealing to my palate the more likely. Sabrina: [13:53] I'm a to be fair I've seen my kids dip potato chips in ketchup. Jason: [13:56] Yeah of course. Sabrina: [13:57] So it seems to actually make a little bit of sense yeah. Jason: [14:01] Um so zooming into Sam's a little bit like obviously in this last decade one of the huge changes is this whole mobile, um and I imagine it's fundamentally changed how people shop, the you know you hear a lot of stats about even how much people are using mobile in the store in the club so like I'm somewhat curious I don't think please don't be offended, don't think of Club as the earliest adopter of digital not saying specifically but all club like. Hilton was impacted by digital before Club was right and Circuit City was probably impacted by a digital a little before. Sabrina: [14:44] Sir. Jason: [14:45] Of our club was so that being said like, is like how has the Advent of mobile changed how you think about marketing and customer experience at Sam's today. Sabrina: [14:55] I mean it's extremely important so you're absolutely right at Sam's Club when we look at that the performance and understand where people are headed that's where we focus our time and energy Ray where do they want to be where they going how do we get ahead of it and provide a good experience which requires us to know where they're spending their time and we've seen a pretty significant shift. Into Mobile and app experience specifically and so what we've what we've done is try to get a better understanding of what's the data and the behavior that they're taking within the app so let's just focus on specifically app right because there's desktop there's mobile web and then there's a and if you think about it there's trial barriers to downloading an app on your phone right you don't just immediately say yes I'm going to put the app on my phone so there has to be a reason and a journey to move them from mobile web into actually you know committing and putting the app on their phone. [15:51] So I think there's different ways to say well what's a trigger to get them to download but we know one of those giant triggers is this can I go I so everyone loves scan ago if you've done it you know and and you have to download the app and actually. You know use it in the club to be able to make the purchase through scan and go what's interesting that you might not know is if you hope if you've got scan and go and overall digital and you're looking at it the numbers are pretty strong if you take out scan ago and you just look at online digital penetration only about a third of our members or shopping online so so to me I'm like well hang on a minute they have the app on their phone so we broke through a massive barrier already of loyalty they're purchasing with us but they don't see the value of shopping online. [16:41] Unless they are shopping on the app in the club so the opportunity becomes massive I got two thirds of our own member base for good acquisition and new members coming in if I just even start with our member base how can I give them a reason to see the value of pulling up the phone and building a relationship through digital when they're not in our clubs and I think that's what we've been trying to focus on and get to so really then it becomes the traffic drivers. [17:07] Right so how are they coming and how do we get them to ultimately make that decision to move from Google to the app or to mobile web to add to cart and ultimately ultimately make that conversion and we're really taking a lot of time and focus around the data so for instance they come in on the homepage did they come in on a category shelf page that has a bunch of items did they come in on a specific product page did they come in because they wanted to check their Sam's cash total what drove them in how much time are they spending did they bounce or did they stay did they look at things what was their scroll rate did they spend a lot of time we really focus on what it is they're doing what types of things are finding worth adding to their carts and then we start figuring out okay how can we drive bigger baskets your category penetration or introduce new member benefits like we were talking about earlier rate so if I've seen that you know Jason's come in and he comes every five weeks and he buys the same 15 things to stock up as house well how do I show him the amount of Sam's cash he's earned. [18:15] In between that five to six weeks to get in to come in and then give them things to potentially you know get them excited to purchase through digital using that hands cash or whatever it is that that you can create those triggers using the data so ultimately focus on on driving more app frequency and. [18:33] Also say as we continue to see the shift to mobile and to app I think members are at the center of everything we do so remember obsessed and as we see what's working and not working with what's working we can lean in, great okay they love it keep doing it if it's not working we know about it so every week we start off the week of one of the members saying what do they not like about us last week right so we look at not only the MPS but we look specifically at the word for word feedback so through member surveys the customer call center the social media I mean we're all pulling it up looking at the Facebook groups and looking at the comments and saying hey we could have done better here and so as you think about that and you put that lens of app and digital this is working this is not working how do we think about our roadmap and our prioritization to provide a better experience to remove, the things that are giving them reasons to not want to shop online with us and pick the big ones and and start to move the needle which ultimately is part of the reason we saw an 18% complex you too. Jason: [19:37] That's amazing and I do I want to double click on the data but before I do I just want to stay in the app thing for one more SEC because I couldn't agree more, people way underestimate the difficulty of getting customers just to download the stupid app. And in many cases I have a lot of clients that like don't have quite the, Market awareness of Sam's and they'll ask about building an app in before I let any of my clients build an app I take them to an Apple store and we sit down and Apple Store and. Talking thing you'll notice about half the people in an Apple Store are men and women that are my age or older and they're in line at the Genius Bar because they do not know their iTunes password. And guess what you can't do if you don't know your iTunes password and download an app. And so there is just this this huge barrier and the. For normal retailers the mortality of apps is huge two people download it only use it once like the abandonment rates are super depressing so for a lot of people like you go like. Explicitly focusing on app downloads is often a mistake. Um I don't actually see Sam's heavily promoting the act of downloading the app what I see you guys promoting are the. Benefits and the problems that are solved with the app is that I'm assuming that's an intentional decision. Sabrina: [21:00] 100% right because I think if you go into the club which I think is again, the true power and value of a true end-to-end Omni retailer right and and that's our challenge always is when you go into the club you feel the club, right the the first experience coming in like you're like this is awesome and where do I start right and it's a full brand experience and you feel the I feel you see you touch you experience the items. And digital you don't necessarily have the ability to do that so the challenge becomes how do you bring your brand to life, through digital and you have to know those touch points and I would say. You're exactly right is is it's really hard to do say go download our app it's another thing to say hey do you want to get out the door quicker. Jason: [21:47] Get this line. Sabrina: [21:48] And I would tell you I would say 10 out of 10 people are like yeah they're not going to say no I'd like to stay in touch in line the waste my time no they want out and it's actually really yeah. Jason: [21:57] Desert home with the with their their their significant other. Sabrina: [22:01] That's very true like listen okay we'll say nine out of ten, 10th person's a sad sad person but either way the the opportunity becomes okay we'll give them a reason valuable enough for their time and attention that it's worth downloading that app on their phone I think what's been interesting to is navigating the conversations rate because when you see the value of app and you see the growth and app me like yes app app and everything is focused on app you tend to forget the actual member journey to get to the app right so they may have started on desktop, when you know they were sitting at work and me and they were trying to figure out where to start for dinner that night that desktop Behavior may have said okay actually I was looking at something at work today and now I'm pull it up on my phone and they went through mobile web and then ultimately they shop with us a couple times and now all of a sudden oh I didn't realize they had an app that app would be easier right so there's a journey and you can't forget everyone else that that is experiencing it before they made the decision to put that app on their phone and so you it's hard to prioritize and forget about about everyone else you have to understand there's a journey in between. Jason: [23:08] No I couldn't agree more in before I go on I do want to just one shout out to scan and go because it's amongst my favorite digital experiences because unfortunate truth of many digital experiences is, they're awesome and members our customers love them but they often are problematic for us as retailers IE often, it's taking something that the customer used to do and shifting it to something we have to do right so you think about online grocery, the customer used to get the bananas now we're getting the bananas right if those are home delivery the customer used to drive those home now we're driving those home scan and go is one of those rare things where it both increases customer satisfaction or NPS score, and the member is doing something that we used to have to do for them so I feel like that just amazing, on the data side like obviously one reason a lot of people like to get people in the digital echo system and using the app is because you do get all that wonderful data that, describe activating that's one of the areas where I feel like clubs have an unfair advantage because of the membership structure right like most of my retail clients they talked about this capture rate and what they mean is what percentage of my customers do I have any idea what they bought. [24:25] Right right because a lot of people buy with cash or they shop anonymously or, they pre-shop digital and then they you know paid on a different credit card and there's this whole, you know family amalgamation all these complications which is why if you walk out of this room right now there's 47 CD P vendors all trying to help retailers, solve this data Quagmire and I'm not saying it's not still hard at membership-based retailers but you do kind of have an unfair built-in Advantage like you pretty much know. What and how much each members fans and on what. Sabrina: [25:00] And I know they're out there I might just stay in this room and close the door. No but there's a reason why they're booming right because it's a it's a lot of work to figure out I would say yes coming into the membership space I was, very excited and shocked by how much data we really truly had every time you know member makes a purchase we see it so it allows you to kind of. Really understand what it is that's driving their trips how often they're coming where they're shopping what are they buying you can also start to understand their typical journey and behavior, so I'll give you two examples of the way we're kind of leveraging data I know I already talked about app but let me kind of put it into real life for a second. [25:46] One of those is and I'm talking specifically to like end-to-end experience so one of those I'll start with on, specific promotion or sales or event right what gets exciting is you can put this money into Market you can understand where they're coming in so first of all to drive the traffic and you're looking at a year-over-year confer a marketing campaign okay great so the traffic was there and hit the pages you needed it to hit well now you can say okay what they do next right and you can start to say all right did they move from that page to the next page and so you can see the analytics team has done fantastic jobs not only of having the data but making the data. [26:30] Readable digestible and actionable is a completely separate, right so there's a lot of work that happens behind the scenes of late great I'm looking at a table of a massive amount of data but what am I supposed to do with this to make a business decision and what they can do is they can take that and they can build it out for me across the funnel so they'll say okay traffic was up well and then it moved to the next page to it so it actually moved from let's say the home page or landing page we built to the Shelf page with all of the categories and then it moved from that category page to the product page and you can see all the product pages that were tagged with in that event in that campaign, then you can and it has your year-over-year growth of each so you can see the continued strength in growth throughout the funnel and then it moved to check out and ultimately her to cart and ultimately to check out and so you can see okay but you can also see when it's off right what happened okay so something's off you can say oh well that's because X percent of our items ran out of inventory in the first two hours because maybe we didn't estimate, demand properly right and so now all of a sudden okay we'll stop marketing that so go back up to your upper funnel and stop talking about those because you're making some angry members because they're falling off here and not because there's not strength in the funnel, it's because it's not actually available when they tried to go add it to their car so we got them all the way to the PDP and then something breaks. Right so it makes it makes it really easy to be able to do that in a way that allows us to actually pinpoint the issue. Jason: [27:57] Side note that used to be way harder to do in the store circular let's hard to erase the printing when you run out of. Sabrina: [28:04] Yeah it's not it's not exactly it's not exactly possible okay so and then other than the the funnel I think the other thing is understanding kind of their behavior on the pages, so if you think about let's just take the types of traffic coming in where they going and is it working raise so if they're coming in through paid marketing or if they're coming in through CRM or they're coming in through SEO where are they going and is it actually doing its job, right and then once it lands how to use the data up to optimize the right message you're putting in front of them at the right time so, not only just on personalization right so let's take our home page you have, frequently ordered items you have no inspired by a recent views things like that but you also think about well where is it they're clicking on that page the most and how do you take that that, that knowledge and that data and say okay here are the things we need to be putting in front of them based on that traffic driver that came in so we can connect the message, and make sure that we're taking advantage of that quality traffic so that we can actually move them down that funnel. Jason: [29:08] Yeah that's amazing and hearing those two examples it makes me think and hope that we both have kids in school hopefully they become data analysts because. Seems like there's an ever-increasing problem with processing all this data I heard a rumor that Walmart has like seven petrol bytes of data and I don't actually know what a petrol B is, but my seven-year-old tells me it's a big number. Sabrina: [29:33] I don't know what that is either but I'm not doubting it. And you're absolutely right like I think it becomes a if you have so much data right at your hands how do you make sense of it how do you organize it and again make it actionable because otherwise it's just a bunch of days that you're just sitting on and you're not actually doing anything with it to improve the experience, Sokka. Jason: [29:53] Compounding that data problem even longer we have the whole omni-channel, right and you know we used to talk about what percentage of our sales were digital and you know try to get that digital percentage up but increasingly, every customer using digital tools somewhere on the path to purchase and very often they're using physical stuff so how do you guys think about that at Sam's eye. That seems like it makes that whole analytics problem even more. Sabrina: [30:18] Of those it does but it's good right like you don't want them necessarily only shopping in the cupboard only shopping online you want them to think about it and we try to put ourselves, through this Member First mindset. Approach right so what is it that's driving that that needs data that purchase intent so are they just looking for inspiration right they're building their patio where there's getting ready for tailgating so they need a full solution or you know is it they just needed their paper towels or their bananas or their bottled water and on top of that you think about what what's the most convenient way for them to shop at the moment maybe they're on their way home from work and Sam's Club is right there five minutes from their house will they can. [31:00] Hop in because they know that they had a list of they can't remember what was on their list and they're already here so they're just going to do it maybe while they're in there they don't want to deal with the line so we give them another convenient option of scan ago okay well maybe they head home and then all of a sudden that night after Sam's Club is closed they realize they forgot all of the Lunchables for school tomorrow, bummer yeah been there multiple times and also big bummer or you're out of milk and you know your kids are going to cry because they have cereal every morning and now you've got an issue or whatever it is and I think based on whatever situation there and we want to make it convenient for them to be able to choose Sam's Club so you've given them the two options in the club will now you've got multiple options from an online purchase perspective you've got curbside so I'm going to put in my curbside order and I'm going to be able to go get it in the morning when it's ready and it'll be ready just in time or you're going to go you know put in a same-day delivery the next morning and you know you're going to get it really quickly or you can order on you no shipping and get it there in 23 days and you can wait a little bit because you can get free shipping as a plus member so you kind of see the opportunities for us to build around you you remember us have told us was most important to you and what you need so you know what the quality you want a great value you want it conveniently we know that about you so how do we think about all of the different scenarios you might be in and make it as easy as possible for you to choose Sam's. Jason: [32:26] Yeah and I'm assuming those successes and near-misses come up a lot and all that qualitative data on your. Sabrina: [32:34] They tell us yes they tell us they're like you know know but also a lot of times yes it worked. Jason: [32:39] Yeah I worked with a retard once they said there's two outcomes successes and learnings. Sabrina: [32:43] That's exactly right that's exactly right. Jason: [32:46] If that were true I would be a lot smarter than I am so. Sabrina: [32:48] So yeah it's a it's interesting because you see you know from one member of might have been a great experience and the same exact experience didn't work for the next member and it's because it's like well how do we put how do we let them know of all the options that they actually have to shop with us and let them choose the right Journey for them so a lot of it also is an opportunity around awareness right so do they know we have a curbside we just launched delivery not that long ago right so do they even know we have same day delivery I think you then get to the point of in the funnel again is this a conversion issue or is it just an adoption issue or is this an actual awareness issue, right so being able to kind of pinpoint where those opportunities are and the funnel I think is just just as equally important. Jason: [33:31] You know at the beginning of the show you mentioned that earlier in your exams career one of the projects you worked on was the actual Sam's brand which a would be terrifying to me because it's I mean. Is always Gary but then when the blank brand quite literally is the name of an American icon is kind of more. Sabrina: [33:51] Little bit little intimidating. Jason: [33:53] You don't want to screw that one up but when I think of, the sort of original Sam's brand right it was a lot about the store experience right and we've just spent 45 minutes talking about, all the cool new paths to Sam's and a lot of them are digital like do you guys have to think about. What the Sam's Club brand even means to members today in a different way than maybe you you were able to five years ago or ten years ago. Sabrina: [34:23] A hundred percent and I think you know we have continued to evolve with the members to to be able to say hey these are the most important things for them so let's continue to evolve the brand I would say yeah like starting out in the beginning it was really clear and again we used the member feedback to say like if we look at our brand passion index well here are the things that they're talking about and it's not driving a ton of volume and they don't really like it or they're rather neutral okay well when they are talking what are they talking about right both negative and positive and when you've got the - address it and when you've got the positive lean in right and the way you can lean in is on digital, so they not only from all of the marketing channels whether we know we talked about earlier marketing the social media all of those things but it's also on digital in the experience so if you know they like something how do you make it easy for them and bring the brand to life and tell the story so it's not just about again items are merchandising but it's the full membership experience and the ability to say hey like welcome to the club, right I think when we we've identified some of those opportunities when we think about their full Journey so the first year is extremely important to us they become a member. [35:31] If they didn't join in the club how do you make them feel like they're part of the club if they didn't come to a membership desk and say Hey I want to be part of this you might have gotten them through something a non-digital, well we also know that that first 90 days is extremely important and how do you get in front of them and say okay this is awesome welcome to the club and you should be shopping with us digital did you know our Omni proposition did you know the value and convenience that we provide and the team looks at those ways I think one of the things we did was build. [36:03] A digital membership booklet that's like okay we don't really talk about anywhere all of the things that the membership has to offer any more digitally we usually relied on the Associates at the membership desk to do that for us as they're like hey now welcome to the club here's everything you have well when you join digitally you're kind of Flying Blind right so okay I'm here now what do I do right what do I even get and if they don't want to spend a ton of time looking around and or it's not easy for them to find it then how do you introduce the journey that says welcome, look at all this stuff that you now have access to as a member of our club and and really kind of bring that brand to life and feel it even if you can't have your foot in the club so there's opportunities like that where we look for for bringing it to life and I think there's probably many more to go but we use the data and the members to say hey this feels like a gap let's figure out how to address it. Jason: [36:55] I'm in is that the big filter because I. Follow-up question is going to be what are the things that we could expect to see evolve over the next five years and you know we're at a trade show where there's a bunch of vendors that each have a interesting widget that. They want to sell and you every one of them you could imagine use case where that would be really cool and I imagine for someone in your shoes one of the challenges is which of these three hundred things is actually. Going to add the most value to to our members lives right and. Sabrina: [37:27] You're a hundred percent right and which way is the right path and I would say when I talk about Sam's something that I love is that it feels like we run, like an 84 billion dollar startup, and it truly feels that way and one of the reasons it feels that way is because of how quickly we test and learn and you know we work really closely with product and Tech and Engineering with a problem what's the problem we're trying to solve for the number that's what everything starts with right so again back to the member Obsession hey they're saying this is an issue and I think if we could solve it for them it could be really impactful so we give that problem to the product Tech and Engineering teams and they come back with like I think this could be it let's go test, we don't know it might crash and burn but we think this could be a potential path and they do a lot of customer surveys research to say, feels like it's down the right path and could solve for this problem and then they go out and they if it does well great let's try to scale a little bit more maybe move it across some of the platforms and see if it works across desktop mobile web and app maybe IOS and Android different behaviors right and then once they say oh okay no this is actually going to work and they're telling us they really like it we run, and I think that's the way we've done we've always done it is what the members tell us their problems in their pain points it's our job to go solve them for them and then run as quickly as possible and let them tell us whether we figured it out or not. Jason: [38:49] That sounds like a totally sound approach and I know I can't put my thumb on the scale but I hope one of those problems ends up being that I never have to run out of Lunchables again. Sabrina: [38:59] Yeah me too that could be really nice. Jason: [39:02] Significant quality of life. Sabrina: [39:04] My kids would appreciate it. Jason: [39:05] Exactly and sadly Sabrina that is going to be a great place to end it because it's happened again we've used up all our allotted time there are 45 CDP vendors waiting outside this podcasting studio and I've promised them all the time. Sabrina: [39:15] So excited yeah I'll thank you I appreciate it yeah nice of you. Jason: [39:21] But it's been a real Joy chatting with you and we appreciate you sharing a peek inside the covers with all our listeners I hope you'll come back. Sabrina: [39:29] Thank you guys for having me this has been awesome and I've Loved listening to your podcast you guys are extremely entertaining and I'm excited and honored that you guys had me here today. Jason: [39:38] Scot and I both agree that one of us is funny we just don't agree on. Sabrina: [39:41] It's clearly you because I'm replacing him so it's obvious who it is but we won't tell him he'll have to just hear it let he'll have to listen to the his own podcast so he decided not to come to ya. Jason: [39:51] Yeah he definitely does not listen to the show he's like the one person in e-commerce that doesn't listen. Sabrina: [39:54] Perfect yeah oh great. Jason: [39:58] It's been great thanks again and until next time happy commercing!

This week, we fight our way through the story of a man, who came from at least 4 generations of boxers, who all seem to to have problems, outside of the ring. Between him, and his brothers, it's an avalanche of crime, and legal proceedings. But our guy has them all beat by committing one of the most hideous crimes, ever. He may seriously be the worst person we've ever covered!Start boxing at age 3, be a walking police blotter, along with your brothers, and deny your unspeakable crime, even though there's all the evidence in the world with Davey Hilton Jr!!Check us out, every Tuesday!We will continue to bring you the biggest idiots in sports history!! Hosted by James Pietragallo & Jimmie Whisman Donate at... patreon.com/crimeinsports or with paypal.com using our email: crimeinsports@gmail.com Get all the CIS & STM merch at crimeinsports.threadless.com Go to shutupandgivememurder.com for all things CIS & STM!! Contact us on... twitter.com/crimeinsports crimeinsports@gmail.com facebook.com/Crimeinsports instagram.com/smalltownmurderSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.