Podcasts about Omnichannel

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, IQBAR founder Will Nitze shares his journey from burnout in the corporate world to launching a bar brand rooted in cognitive nutrition. He walks through the steps that took IQBAR from kitchen counter tests to Amazon bestseller and retail mainstay.What you'll hear is less about hacks and more about the fundamentals: why starting online mattered, how feedback drove product-market fit, and what it really takes to scale profitably in CPG today.Key topics include:Launching DTC to validate demand and iterate fastWhy clean label and plant protein were non-negotiablesPackaging shifts driven by real-world feedbackScaling into retail once logistics and cost structures were optimizedViewing DTC as one piece of an omnichannel puzzleIt's a grounded roadmap from someone who's done the work—no shortcuts, just thoughtful strategy.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps:00:00 – How IQBAR started from a personal health journey02:55 – From kitchen experiments to product-market fit07:10 – Why the brain-focused bar category was a white space12:10 – DTC vs Amazon vs retail: channel strategy evolution17:45 – Profitability, scaling, and efficient COGS in CPG22:50 – Brand evolution: packaging, messaging, and keto pivot27:10 – Retail shelf strategy and planogram insight31:25 – Podcast and display ads as top-of-funnel growth levers34:45 – DTC Twitter, omnichannel mindset, and business realism37:55 – Exit strategy, Mars dreams, and post-exit vision41:00 – Tariffs, supply chain chaos, and CPG realitiesHashtags:#IQBAR#dtcpodcast#consumerpackagedgoods#ecommercegrowth#omnichannelstrategy#dtcbrand#scalingcpg#founderjourney#brandbuilding#podcastmarketing#supplychainchallenges#cleanlabelproducts#retailstrategy#amazonads#shopifysuccess Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In dieser Update-Folge von Kassenzone spricht Karo Junker de Neui mit Christian Schirmer von JYSK Deutschland. Das skandinavische Einrichtungshaus, ehemals Dänisches Bettenlager, gehört zur Lars Larsen Group und ist mit über 1,2 Milliarden Euro Umsatz der größte Markt im JYSK-Verbund. Christian ist seit über 25 Jahren im Unternehmen und kennt die Entwicklung von der ersten Filiale in Flensburg bis hin zu über 900 Standorten bundesweit. JYSK positioniert sich im mittleren Preissegment und setzt auf ein klares Konzept: gute Erreichbarkeit, skandinavisches Design und ein starker Omnichannel-Ansatz. Herzstück bleibt der Store – ergänzt durch eine neue Unified-Commerce-Plattform, die Online- und Offline-Kanäle intelligent verzahnt. Kunden können künftig kanalübergreifend einkaufen, während im Hintergrund Prozesse für Mitarbeitende vereinfacht werden. Im Gespräch erzählt Christian von den Wachstumsplänen in Süddeutschland, Herausforderungen bei Flächengenehmigungen und dem Spagat zwischen Verlässlichkeit und Veränderung. Auch Marketing spielt eine zentrale Rolle. Neben Prospekten und TV testet JYSK TikTok – mit überraschend guten Ergebnissen. Weitere Themen sind das geplante Loyalty-Programm, das wachsende B2B-Geschäft und die Rolle von AI bei Content, Kundenservice und Geschäftsmodellentwicklung. Ein spannender Einblick in ein Unternehmen, das sich vom klassischen Filialisten zum datengetriebenen Händler weiterentwickelt. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Plattformbuch 2024: https://amzn.eu/d/1tAk82E Tassen kaufen: http://www.tassenzone.com Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

On this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and optimizing for maximum impact. EMARKETER's Sarah Marzano hosts InfoSum's Senior Vice President, Sales, North America, Marc Cestaro and Kettle & Fire's Senior Director, Media and Omnichannel, Niccolò Gloazzo in this live panel from EMARKETER's May 9th virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER  

Omnichannel fulfillment provider Stored has acquired Ware2Go from UPS. This deal significantly expands Stored's network by adding 21 new e-commerce warehouses with a combined capacity of 2.5 million square feet of storage space. In manufacturing news, International Paper Company is restructuring its cross-border operations by closing two facilities in Edinburg, Texas. These plants were responsible for manufacturing containers and paper sheets, with the sheet plant slated for conversion into a warehouse. On the trade front, US trade representatives held a second round of hearings to discuss imposing punitive fees on Chinese-built, -owned, and -operated ships calling at American ports. The stated goals of these fees are to reduce China's maritime dominance and potentially incentivize American shipbuilding. Learn more about your ad choices. Visit megaphone.fm/adchoices

INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Will Nitze is the Founder & CEO of IQBAR, an omnichannel food & bev brand on pace to do $125M at 17% EBITDA in 2025 after doing $59M in revenue at 13% EBITDA in 2024. Follow Will on LinkedIn at https://www.linkedin.com/in/will-nitze/ and on X at https://x.com/willnitze.//Will Nitze is the Founder & CEO of IQBAR. Follow Will on LinkedIn at https://www.linkedin.com/in/will-nitze/ and on X at https://x.com/willnitze.//Will Nitze, founder of IQBAR, shares how he scaled his food and beverage brand into the 9 figures and successfully turning the corner to profitability. This episode unpacks why he raised capital (and doesn't regret it), how he thinks about supply chain leverage, what founders get wrong about bootstrapping, and the real path to operational excellence.You'll learn how volume-driven growth models differ from high-margin products, how to avoid channel conflict in OmniChannel, and why your COGS might be the biggest opportunity in your business.If you're operating a 7–9 figure eCom brand and care about scale, margin, or long-term exit value—this is a masterclass.// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#metaads #facebookads #ecommerce #advertisingCHAPTER TITLES:1:21: Is there really a big against fundraising?8:23: How to make money as a food/beverage business?13:57: Choosing the right investors for your DTC Business27:08: Finding Product Market Fit36:14: Operational Muscles For Omni Channel DTC45:24: Supply Chain 101//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had cerebral palsy and couldn't eat solid foods. He created a plant-based protein shake, which led to the founding of Kate Farms and then inspired by being a survivor - Lucky Energy.Find Richard Laver on Linkedin at : https://www.linkedin.com/in/richard-laver-38268616/Find Lucky Energy on Linkedin at : https://www.linkedin.com/company/lucky-beverage-co/Find Lucky Energy online at : https://luckybevco.com/Here's what we asked him :Let's get to know you. Take us through your life story summary and why Lucky energy was founded. What leadership principles have you anchored your career on?Take us through the portfolio of the company and your innovation approach. What's new for 2025?. How are you looking at Omnichannel holistically and coaching your teams on building for an always-on 360 consumer?You are up against stiff larger competitors with deep media pockets - how do you match up here and become the challenger that is fast-growing?Startups - fun and not so much. What challenges have you encountered, and how have you mitigated them?Who is your target consumer, and how do you follow them and provide for them? Why is your brand attractive for them vs others in the crowded category?What is advice you would share for others looking to start the next CPG brand? What trends are you following these days?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Forget managing channels—start orchestrating experiences. In this episode, we unpack what Omnichannel 2.0 means for casinos where every guest touchpoint counts. From real-time rewards to personalized player journeys, we cover how small marketing teams can make a big impact. Perfect for anyone trying to turn data into loyalty—without losing the human touch. Your step-by-step roadmap to omnichannel 2.0 https://www.jcarcamoassociates.com/casino-omnichannel-strategy/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

In a world where artificial intelligence is rapidly redefining the boundaries of commerce, the latest episode features Holden Bale, the Global Chief Strategy Officer at Merkle, as he explains the effects of AI in both digital and B2B sectors. Holden shares information on how generative AI and large language models are reshaping consumer expectations and market dynamics.  The episode explores the democratization of AI tools, the importance of aligning business and technology strategies, and the challenges businesses face in implementing customer-centric and omnichannel approaches. Throughout the discussion, Holden emphasizes the need for businesses to creatively apply AI technologies to drive growth and innovation in the evolving digital commerce landscape. Show Highlights: Role of AI in agentic and B2B commerce. AI's impact on consumer expectations and omnichannel experiences. Discussion on democratizing AI tools in digital commerce. Importance of aligning business and technology strategies for successful AI-driven business transformation. Exploration of the plateau in e-commerce growth and the necessity of customer centricity, omnichannel strategies, and digital transformation in mature markets. Challenges and opportunities in integrating AI with human expertise to drive business innovation and efficiency. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Holden Bale: https://www.linkedin.com/in/holdenbale/  Merkle: https://www.merkle.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

On this episode of The Sonic Truth, we're joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game. We discuss how […] The post Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk appeared first on The Sonic Truth.

WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at https://www.richpanel.com/.//Cherene Aubert is the SVP of Ecommerce and Digital at Ilia Beauty, a 9-figure omnichannel beauty brand. Follow Cherene on X at https://x.com/ChereneAubert and on LinkedIn at https://www.linkedin.com/in/chereneetemadi/.//Cherene Aubert has helped scale some of the most impressive eCommerce brands—from Bobby's 9-figure DTC ascent to leading omni-channel growth at Ilia Beauty. In this episode, we dive deep into what separates the next level operators from the rest: brand vs performance, measurement nuance, retail sell-through, and how AI might change everything (again). If you're an 8 or 9-figure operator trying to think 3 steps ahead, this conversation is a masterclass.Topics Covered:-Brand vs. performance marketing at scale-Attribution without over-measuring-Scaling retail without cannibalizing DTC-How top operators are integrating AI today-Surviving the end of the old Facebook playbook//CHAPTER TITLES:3:16: Day to Day of an SVP7:02 - Why The Attribution of Bank Account Never Lies14:57: Allocation Your Marketing Budget23:50 - Turning Influencer Strategy Into A Direct Sale40:40 - Measuring Your Ad Dollars//SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY EPISODES!//Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip //FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today's interview is with Gaurav Passi, Founder & CEO of Zingly. He joins me today to talk about some research that they have recently conducted about FORO (the Fear of Reaching Out), the Great CX Paradox, why Omnichannel was a myth and how ‘Rooms' could be the answer. This interview follows on from my recent interview – Why businesses need to invest in both brand and customer experience – Interview with Martin Gill of Forrester – and is number 540 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Sprzedaż firmy to nie tylko przelew na konto. To emocje, przygotowania, negocjacje i często... drugie życie przedsiębiorcy. Ale jak sprawić, żeby exit był sukcesem, a nie katastrofą?W tym odcinku rozmawiam z dwoma ekspertami od transakcji sprzedaży i budowania wartości biznesów - Krzysztofem Murzynem i Krzysztofem Kościukiewiczem. Obaj mają na koncie wiele skutecznych wyjść z firm, doradzają właścicielom e-Commerce'ów i wiedzą, co naprawdę decyduje o tym, że ktoś sprzeda swój biznes dobrze… albo wcale.Poruszyliśmy między innymi:kiedy jest najlepszy moment na sprzedaż (i dlaczego to Ty powinieneś go kontrolować),jak przygotować firmę do exitu, żeby nie odstraszyć inwestora,co wpływa na wycenę – i dlaczego nie tylko EBITDA się liczy,czym są earnouty i dlaczego mogą uratować albo zrujnować transakcję,jakie błędy popełniają sprzedający i jak ich uniknąć.Jeśli kiedykolwiek myślałeś o sprzedaży swojego e-Commerce, ten odcinek to absolutny must-listen. A jeśli jeszcze o tym nie myślałeś - tym bardziej posłuchaj. Bo, jak mówią moi goście: najlepsze exity robią ci, którzy myślą o nich… zanim jeszcze wystartują.

Few beauty brands have had an evolution quite like Southern California-based ColourPop cosmetics (20:50).  Launched in 2014 at the height of the DTC era, the brand once released around 40 collections per year. “That's how consumers were shopping,” Vivian Weng, ColourPop brand president, told Glossy. “For a number of years, consumers were looking for the latest launch … and looking to get their hands on limited quantities of something that was very, very specific and timely.”  Flash forward to its eleventh birthday this month and things look very different. “[Beauty shoppers] are looking for newness, but in a different way,” Weng said. “The consumer has evolved, and we're trying to evolve with that community.”  So far, ColourPop's omnichannel evolution has become a case study for formerly-DTC brands: The brand launched into Ulta Beauty in 2018, then every Target store in 2023, and has cut its annual launches in half. “Especially post-Covid, consumers were starting to get fatigued with so many launches,” Weng said. “It felt very cluttered and noisy, and they were looking for more core, hero products.”  But hero need not mean boring: ColourPop's top seller in Target is a $9 body glitter gel ,and its super-pigmented $7 Super Shock pressed eyeshadow is the retail's No. 6 top eyeshadow, Weng told Glossy. The latter is also the first product the company ever made and continues to be its bestseller.  “We like to say that ColourPop is an overnight success story 70 years in the making,” Weng said. That is, the brand was born in Spatz Labs, a family-owned contract manufacturer in Oxnard, California.  ColourPop co-founders Laura and John Nelson, whose father started Spatz Labs decades before, grew up watching the top cosmetics in the country being quietly made in their family's factory. Seed Beauty, the parent company of ColourPop, is also well-known for being the original manufacturer of Kylie Cosmetics' first Lip Kit. However, due to the demand of ColourPop, Weng told Glossy that Spatz Labs no longer contracts for the industry. Weng joined the company in 2022. Previously, she held executive roles at Anastasia Beverly Hills and L'Oréal; she got her start at Goldman Sachs and McKinsey & Co. In today's episode, Weng discusses the brand's strategic evolution, the challenges along the way and the future of the prolific beauty brand. But first in today's episode, hosts Lexy Lebsack and Sara Spruch-Feiner discuss the top headlines of the week. This includes Walmart's plan to test new high-touch beauty bars in 40 stores, the growing marketing opportunity at Formula 1 events, the rise in clinical testing among leading supplement brands and MET Gala highlights. 

In this week's Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Shoptalk's Ben Miller joined Chris and Anne to discuss: - Saks Fifth Avenue's new Amazon storefront - Walmart's new “Store of the Future” down in Texas - Morrisons introducing Simbe's Tally robots - Pinterest becoming a visual search engine - And closed with a look at Lowe's new MyLow AI app for store associates There's all that, plus Omar Akilah of Infios stops by for 5 Insightful Minutes on how AI will impact order management system design, this month's OmniStar, and we ask Ben about everything from which snack food he would least like to live without to the all important question of, “Who won the Met Gala?” Music by hooksounds.com #retailnews #AIretail #ecommerce #Walmart #Amazon #Pinterest #RetailTech

Subscribe to DTC Newsletter - https://dtcnews.link/signupInside the Growth of Pins and Aces: Scaling a Golf Lifestyle Brand with Nicklaus MertzToday on the DTC Podcast, we sit down with Nicklaus Mertz, founder of Pins and Aces, a golf brand that grew from a side project to a $25M+ powerhouse. Nick shares the step-by-step tactics that fueled their expansion, including limited-edition drops, a focus on profitability, live selling innovations, and the acquisition of Edel Golf.Key Moments:How Pins and Aces started with $6K and a headcover ideaBuilding a brand beyond Alibaba sourcingLaunching viral products like the Beer Sleeve and Liquor StickOmnichannel expansion: Retail + DTC synergyGrowing without raising outside capitalLeveraging community feedback to design new productsAcquiring Edel Golf to move into hardwareTakeaways for Entrepreneurs:Start small, iterate fast, and evolve from customer feedbackCommunity building beats traditional influencer marketingDrops are a sustainable engine for long-term growthData-informed product development with tools like ParticleDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – How Pins and Aces Started from a $6K Side Hustle02:00 – Turning a DIY Golf Product into a Real Business08:00 – Building a Brand vs. Drop Shipping Products14:00 – Collaborations with South Park and Hey Dude Shoes19:00 – The Bud Light Collab That Changed Everything22:00 – Drops, Content Strategy, and Creating Community26:00 – Exploring Live Selling and Whatnot Platform31:00 – Scaling the Brand While Maintaining Profitability35:00 – Exit Strategy and Potential Strategic Buyers38:00 – Using Particle to Track Competitor PerformanceHashtags#dtcpodcast #pinsandaces #ecommercegrowth #golfbrand #founderstory #productdrops #liveshopping #influencermarketing #dtcmarketing #brandcollabs Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In today's episode, we're joined by Chase Cooper, omnichannel marketing leader at Dorel Juvenile, one of the largest baby product companies in the world (behind brands like Safety 1st, Maxi-Cosi, Tiny Love, and Walmart's exclusive Monbébé). Chase shares her remarkable journey from starting out in the agency world to now leading U.S. media efforts across Dorel's brands — and how she's weaving motherhood into her career path along the way.Here's what you'll hear in this episode:Chase's career path from agency-side digital marketing to leading omnichannel marketing on the brand sideA clear breakdown of what omnichannel marketing really meansHow internal cross-functional collaboration — marketing, sales, supply chain — is critical for omnichannel successWhy curiosity and asking "why" can be a major superpower for marketers and leadersAn inside look at the Monbébé stroller launch at Walmart — and how Chase's team leveraged influencer marketing to drive viral successThe viral moment: How a single influencer video captured over 4.6 million views, and why understanding visual storytelling in the first three seconds matters more than everThe importance of blending organic and paid media and testing influencer content across multiple channelsKey consumer insight: Why dads and diverse caregivers are becoming an increasingly important audience in the baby categoryA refreshingly honest conversation about navigating career and motherhood — and why asking for help is not weakness but a leadership strengthWhy trusting your gut (and surrounding yourself with the right support) might be the best career advice you'll ever getChase's insights on authenticity, collaboration, and evolving with the consumer journey will leave you energized — whether you're in marketing, leadership, or navigating your own life and career. Links & Resources:Connect with Chase Cooper  on LinkedIn See the viral Monbébé 360° Travel System post. Don't forget to subscribe and leave a review if you enjoyed this conversation!Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

Wholesale distribution is at a crossroads. As customer expectations evolve and technology advances, the companies that lean into digital transformation are pulling ahead—while those slow to adapt risk falling further behind.In this episode, we explore the findings from the artcile: As digital disrupts distribution, gap widens between industry leaders and laggards, and examine how digital investments, customer experience strategies, and M&A trends are reshaping the industry. From omnichannel commerce to AI-powered self-service tools, the landscape is shifting—and fast.If you're a business leader, distributor, or industry observer, this conversation offers critical insights into how technology is driving competitive advantage—and how those left behind could struggle to catch up.What You'll Learn in This Episode:⚙️ The New Rules of DistributionWhy early digital adopters are commanding premium acquisition pricesHow customer experience and digital infrastructure now go hand in handWhy traditional relationship-based models are no longer enough

TakeawaysCostco leads the warehouse club sector with $184 billion in revenue.Sam's Club targets younger shoppers with tech innovations.Demographics play a crucial role in warehouse club success.Costco's brand loyalty is a significant competitive advantage.Sam's Club's tech appeals to convenience-driven millennials.Omnichannel strategies are essential for modern retailers.Both companies are expanding their store footprints in the US.Costco's affluent customer base provides resilience in downturns.Walmart's resources enhance Sam's Club's operational efficiency.Retailers must adapt to digital trends to remain competitive. Chapters00:00 This Week in Research: New Reports and Data03:04 Costco vs. Sam's Club: Market Overview05:53 Strategies and Innovations: Costco's Edge08:56 Demographics and Consumer Behavior09:49 Future Outlook: E-Commerce and Technology

JPMorgan Chase is scaling its digital resources and fintech integrations to support small business owners through economic uncertainty and continued digital transformation. The effort starts with understanding business owners, John Frerichs, head of global SMB payments at the $4.3 trillion bank, tells Bank Automation News in this episode of “The Buzz” podcast. “Our duty is to be here for our customers in difficult and uncertain times,” he says. According to JPMorgan Chase's March small business sentiment survey, 78% of respondents were optimistic about the future, with about 40% planning to expand, Frerichs tells BAN. However,  tariff concerns could cause confidence to dip slightly in April, he notes. Chase expects the results of its April small business sentiment survey by early May, the bank shared with BAN. With April marking National Financial Literacy Month, Frerichs emphasizes its importance: “We want to make small business owners' life as easy as possible. Part of that is through financial literacy.” For example, the bank's Coaching for Impact program, which provides consulting, on-demand financial education and banking tools for entrepreneurs, has grown from four cities to 38 since its 2020 launch to include 82 senior business consultants. “So far, 7,000 small businesses have gone through the program,” Frerichs says. To help business owners make data-informed decisions, Chase applies AI and analytics to transaction data. “We take anonymized transaction data and spin it back to … a small business owner, showing sales, customer demographics and transaction trends,” he says. Chase also offers SMBs end-to-end digital tools, including: Payroll integration via fintech Gusto; An e-commerce gateway through Visa-owned payment gateway Authorize.net; Real-time, same-day and scheduled payment options;  Digital invoicing; and Omnichannel acceptance for in-store, online and mobile transactions. “We try to always bring that all together in as streamlined a way as possible,” Frerichs says. “Small business owners need time back.” Learn more about how the nation's biggest bank is tailoring solutions for SMBs in this episode of “The Buzz.” 

In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization.Sri and Jordan tour an Amazon Fresh store as they unpack Amazon's omnichannel grocery strategy live from the original Amazon Fresh store in Los Angeles. While much of Amazon's physical store rollout has been hit or miss, the Amazon Ads presence in stores shows the potential to combine in store screens, programmatic, and physical promo space to create immersive brand experiences. Find Jordan on LinkedIn at: https://www.linkedin.com/in/jordan-berke-tomorrow/Find TOMORROW on LinkedIn at: https://www.linkedin.com/company/tomorrow-retail-consulting/Find TOMORROW online at: https://tomorrowretail.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're thrilled to welcome two fantastic guests: Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, and Jon Harding, SVP and Global CIO at Conair. They're here to share insights from a recent report they released in partnership with MikMak—a practical guide to managing technology change across the business, specifically how to leverage IT teams to accomplish transformational growth. Tune in to find out more!  

With Alice Beecroft, Senior Director, Global Strategy and Partnerships, Yahoo Hosted on Acast. See acast.com/privacy for more information.

With the increasingly complex omnichannel customer journey, it seems like attribution is getting harder than ever—do you know which of your marketing tactics are really driving sales, or are you flying blind when it comes to measurement? Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and measurement, helping marketers navigate the increasingly complex world of attribution, enabling them to develop strategies that cut through the noise and drive real results. RESOURCES Foursquare: https://www.foursquare.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Omni Talk's Ask an Expert series, Chris Walton and Anne Mezzenga talk with Stipe Galic, VP of Business Development & Marketing at TGW, to demystify the complexities of returns in today's omnichannel retail world. From cost savings to faster reshelving, Stipe walks us through how automation, flexible software, and a unified DC setup are transforming how retailers like Urban Outfitters manage inventory and returns. Key Moments: 1:05 – Stipe's journey from mechanical engineer to automation leader at TGW 4:59 – Why returns are such a thorn in omnichannel fulfillment 7:00 – Real-time processing of returns with mixed-SKU totes 10:00 – How software decides between single-SKU and return stock 14:36 – Case study: High-end fashion retailer consolidating DC operations 19:56 – Cutting return costs nearly in half through automation 22:00 – “Bridge vs. Ferry” analogy on warehouse responsiveness 24:35 – Seamless integration > cutting-edge tech: the new mindset Music by hooksounds.com *Sponsored Content*

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Mark Halliday, Director of Programmatic at JCDecaux is joined by one of the discussion group participants, Aliki Radley, Group OOH Strategy Director, Publicis Media. Read The Seven Key Factors for Success in pDOOH here: https://heyzine.com/flip-book/c6d5157a43.html Hosted on Acast. See acast.com/privacy for more information.

In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world.Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/ Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/Find Illycaffè online at: https://www.illy.com/en-usApply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Cristian answers these questions:Can you share pivotal experiences in your journey from working with fashion brands like Gucci and Diesel to your current role at illycaffè?How does illycaffè ensure a seamless omnichannel experience for its customers?How has illycaffè's digital business evolved under your leadership? What have been your key objectives in this area?How does illycaffè differentiate its digital customer experience from competitors in the market? What have been successful components of this strategy?Can you discuss any recent digital innovations at illycaffè that have significantly impacted customer experience?How are you leveraging customer data to inform your digital strategies? You have a large presence on Amazon & you have a thriving DTC business. How are you utilizing the generated transaction data?In what ways does illycaffè collect and implement customer feedback to improve its digital platforms?What emerging digital trends do you believe will shape the future of customer experience in the CPG industry?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Digital CS consultant Holly Goodliffe joins the Digital CX podcast to share her journey from the nonprofit world to tech leadership and discuss the evolving role of digital CS in complex, stakeholder-rich environments. She and Alex explore how simplifying digital engagement, deploying timely CTAs, and adopting a Scrum mindset can empower teams to drive smarter, scalable customer experiences.Chapters:Complexity, stakeholders, and collaboration  Navigating toes and turf wars  Building trust through shared strategy  Key traits of successful digital leaders  What Holly's clients are asking for now  Digital doesn't have to be daunting  Spotify Wrapped vibes for B2B  The data dilemma and simple starts  Omnichannel kindergarten vs. strategy  The art of simple, timely CTAs  Scrum mindset for digital execution  Staying smart with content and courage  Enjoy! I know I sure did…Holly's Linkedin: https://www.linkedin.com/in/hollygoodliffe/ Thank you to our sponsor, QueryPal!QueryPal is an incredible platform for support leaders who want to optimize their operations! Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

Channel Partners Conference & Expo 2025 | Las Vegas "Be the trusted business advisor." That's the message from Ryan Henley, Chief Revenue Officer at NUSO, who joined Technology Reseller News publisher Doug Green live on the opening day of the Channel Partners 2025 expo. For years, Henley noted, MSPs have been encouraged to be “trusted technology advisors.” But at this year's show, NUSO is pushing for a shift—one that positions channel partners not just as tech experts, but as core strategic partners who help customers grow and protect their businesses. “It's not about selling software—it's about elevating the business,” said Henley. “Whether it's customer experience or compliance, we can help our partners deliver real business outcomes.” Helping MSPs Go Beyond the Stack NUSO offers a fully integrated service platform that includes: Omnichannel contact center solutions for both enterprise and informal CX environments Compliance tools to support HIPAA, PCI, and GDPR requirements A UCaaS foundation powered by NUSO's own telephony network What sets NUSO apart is ownership. All platform elements are built and operated in-house, offering MSPs a single partner with end-to-end accountability. “You've got one throat to choke, or one back to pat,” Henley quipped. “It simplifies support and strengthens the value MSPs can offer.” A Channel-Only Strategy As a 100% channel-focused company, NUSO is using its presence at Channel Partners to reinforce its commitment to resellers and service providers across North America and beyond. “We're here to help partners break out of the technology-only mindset,” said Henley. “By enabling them to deliver customer experience, compliance, and communications—under one roof—we're helping them transform into true business advisors.” Henley sees this evolution as essential in a changing market. “When you focus on the success of others, everyone wins,” he said. To learn more, visit nuso.cloud or stop by their booth if you're attending Channel Partners this week. Listen to the full podcast at TelecomReseller.com or on your favorite platform.

In the latest episode of The Voice of Retail, host Michael LeBlanc sits down with Phil Wahba, Senior Writer at Fortune, to explore the ever-evolving landscape of retail leadership, consumer behavior, and strategic transformations. Wahba reflects on more than a decade covering retail bankruptcies, leadership shifts, and innovation, highlighting that while consumer desires have remained relatively stable—good value, seamless experiences, and quality products—retailers often struggle to meet these expectations consistently.Wahba shares insights into how some of the biggest names in retail excel by focusing on core strengths. He points to Costco and Walmart as prime examples of companies that continue to thrive by relentlessly pursuing operational efficiency, value pricing, and consistent store execution. In contrast, many department stores have downsized or disappeared because, as Wahba puts it, they “chased the wrong rabbits”—pursuing short-term gains over long-term brand definition. Dillard's stands out by maintaining steady store counts and focusing on a solid merchandising strategy, proving that success hinges on knowing your customer and offering them a clear reason to shop.The conversation then shifts to Hudson's Bay and its recent struggles, which Wahba attributes to a lack of focus on fundamental retail principles and a greater emphasis on real estate extraction. He also touches on the broader implications of retail real estate vacancies, noting that large anchor-store spaces often require creative repurposing—whether converted into smaller retail footprints, medical clinics, or mixed-use developments.Looking ahead, Wahba anticipates a future where technology plays a more backstage role, with the spotlight on operational improvements such as inventory management, demand forecasting, and smoother omnichannel experiences. Shoppers do not seek flashy tech for its own sake; rather, they want frictionless pathways to purchase. The episode also explores how retailers like Foot Locker and Gap might engineer turnarounds under new leadership, taking cues from successful transformations at brands like Abercrombie & Fitch.Wahba underscores that retail “winners” will be those that evolve with shifting consumer expectations while staying true to foundational principles: consistently fair pricing, well-curated inventory, and reliable customer service. The conversation wraps up with a look at up-and-coming brands and international retailers—including Uniqlo—that could make bigger U.S. expansions in the coming years if they adapt carefully to the market's nuances.Whether you're watching for the next big turnaround or seeking to understand why some iconic names falter, this episode offers deep insights into the interplay of leadership, strategy, and consumer loyalty—critical elements shaping the future of modern retail. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Justin joins us to break down the big news: Teads and Outbrain have officially merged, creating what's being called a true omnichannel powerhouse. We dive into what this game-changing move means for the digital ad ecosystem—and how it's poised to reshape the future of performance marketing across video, CTV, and beyond. From unlocking full-funnel capabilities … Continue reading "Omnichannel Unlocked: How Teads and Outbrain Are Reshaping the Open Web, Featuring Justin Taylor"

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked, we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today's complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it's essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you're a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they're omnichannel, but they're really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie's Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode:

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

TakeawaysUnified commerce connects backend systems with front-facing channels.Consumers expect a seamless shopping experience across all channels.Mobile apps are essential for loyalty and customer engagement.Unified commerce helps retailers meet customers wherever they are.Data integration is crucial for personalized customer experiences.Retailers must unify their channels to remain competitive.A clear strategy and roadmap are essential for successful unified commerce execution.Data quality and management are foundational to unified commerce success.Customer-centric approaches are vital for enhancing the shopping experience.Retailers must adapt to changing consumer expectations and preferences.Unified commerce is not optional; it is essential for retail survival. Chapters00:00 This Week in Research: New Reports and Data02:05 Understanding Unified Commerce04:58 Consumer Behavior and Channel Integration05:30 The Role of Mobile Apps and Social Commerce06:32 Commerce Infrastructure Solutions12:15 Customer Experience and Engagement Solutions18:05 Shopper Data Integration Solutions25:12 Sales and Operations Solutions27:09 Unified Commerce: The Backbone of Retail Operations29:51 Supply Chain and Inventory Management: Ensuring Availability36:47 Challenges in Implementing Unified Commerce47:06 Strategies for Executing Unified Commerce53:43 The Future of Unified Commerce: Adapting to Change Discover technology companies globally that provide unified commerce solutions with the Retail-Tech Landscape: Unified Commerce from Coresight Research.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into how to future-proof your e-commerce strategy with composable commerce. Our guest Natalija Pavić, Senior Director of Product Marketing at Kibo, explains the difference between headless and composable commerce, highlighting how businesses can implement an "integrated composable" approach that allows for incremental innovation without complete platform replacement. Natalija shares insights on how composable commerce enhances customer experiences through better API architecture, enables "Commerce Anywhere" functionality, and provides flexibility for both B2C and B2B use cases. Topics discussed in this episode: Why composable commerce future-proofs e-commerce. What makes composable different from headless microservices. How "integrated composable" adds capabilities without replacing systems. Why API performance is critical for commerce platforms. How composable enables "Commerce Anywhere". Why mid-tier companies can adopt composable with small teams. What B2B dealer portals show about composable flexibility. How AI powers commerce with generative promotions. Why business drivers matter in composable adoption. What makes well-designed APIs key for e-commerce's future . Links & Resources Website: https://kibocommerce.com/ LinkedIn: https://www.linkedin.com/company/kibocommerce/ X/Twitter: https://x.com/KiboCommerce YouTube: https://www.youtube.com/c/kibocommerce Get access to more free resources by visiting the show notes athttps://tinyurl.com/yvyukph8 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 5 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Time might be Fossil's business, but creating seamless experiences across 65 global markets is their superpower.Join hosts Chuck Moxley and Nick Paladino as they talk with Chayse Joubert, Former Senior Director of Digital Transformation at Fossil Group. Drawing from his experience launching 65 localized websites in a single year and leading digital innovation for iconic brands like McCormick & Company, Whole Foods, and grocery retailer H-E-B., Chayse shares invaluable insights on creating true omnichannel experiences, building digital shelf excellence, and using AI as a tool rather than a replacement for human expertise.Key Takeaways from this episode:Your customers don't think in channels – they want seamless experiences wherever they engage with your brand.Global expansion demands more than logistics, it includes navigating country-specific regulations, accounting rules, and cultural nuances.Treat AI as another tool in your toolkit and not as a job replacement.Want more tips and strategies to create frictionless user experiences? Subscribe to our newsletter below!https://www.thefrictionlessexperience.com/frictionless -Fossil Group's Website: https://www.fossilgroup.com/Chayse's LinkedIn: https://www.linkedin.com/in/chayse-joubert-20530151/Chuck's LinkedIn: https://www.linkedin.com/in/chuckmoxley/ Nick's LinkedIn: https://www.linkedin.com/in/npaladino/Chapters:(00:00) Introduction(00:42) Football Discussion(05:50) Chayse's Role at Fossil Group(09:00) Strategic Growth Planning Process(11:00) Watch Talk(16:00) Customer-Focused Philosophy(19:30) Digital Innovation and Omnichannel Strategy(21:10) Digital Shelf Excellence(26:00) Social Media as a Sales Channel(28:00) Global Website Expansion Challenges(32:20) H-E-B Experience and Project Management(36:30) Digital Myths: Omnichannel vs Channel Split(37:40) AI as a Tool, Not a Replacement(43:00) Conclusion

In dieser Kassenzone-Folge spricht Karo mit Arnaud Sauret, CEO von Decathlon Deutschland, und Patrick Müller, CDO & CMO, über die ambitionierten Pläne des Sportartikelhersteller im deutschen Markt. Decathlon will wachsen, aber wie? 60 neue Filialen, 3.000 neue Mitarbeiter und eine Omnichannel-Strategie, die Online- und Offline-Welt nahtlos verbindet. Für Decathlon ist Deutschland mit einem Umsatz von 1,1 Mrd. Euro der wichtigste Markt, der Marktanteil liegt aber gerade einmal bei 4,5 %. Arnaud bringt nach 28 Jahren bei Decathlon reichlich Erfahrung mit und erklärt, warum der deutsche Markt für das Unternehmen so besonders ist. Patrick gibt Einblicke in die digitale Transformation und die Herausforderung, stationären Handel und E-Commerce optimal zu verzahnen. Denn: Kunden sollen selbst entscheiden, wo und wie sie einkaufen. Besonders spannend: Decathlon setzt verstärkt auf Mobilität – Fahrräder, E-Bikes und Reparaturservices könnten für sie zum Gamechanger werden. Gleichzeitig testet das Unternehmen neue Store-Formate in Innenstädten wie München und Frankfurt. Doch reicht das, um etablierten Playern wie Sport 2000 und Intersport Marktanteile abzunehmen? Auch das Marktplatz-Modell wird diskutiert: Welche Marken dürfen Teil von Decathlon werden, und wie selektiv muss dabei vorgegangen werden? Hinzu kommt die Frage nach einem eigenen Loyalty-Programm – lohnen sich personalisierte Angebote, oder bleibt Decathlon lieber flexibel? Wie Decathlon den deutschen Markt aufmischen will, welche Rolle Eigenmarken und Preis-Leistungs-Führerschaft spielen und warum sich das Unternehmen in der Produktentwicklung vom deutschen Markt beeinflussen lässt – all das erfahrt ihr in dieser Folge. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Tassen kaufen: http://www.tassenzone.com

Welcome to the 76th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Rick Lockton, VP of Ecommerce at Tractor Supply, for an in-depth discussion on how the company is innovating in digital retail while maintaining its strong physical store presence. Rick shares insights into his career journey from Walmart to Tractor Supply, the evolution of ecommerce in retail, and the strategic balance between digital experiences and in-store service. He also dives into AI adoption, customer-centric strategies, and the unique challenges of serving a specialized customer base.

In this insightful episode of Fast Casual Nation, host Paul Barron speaks with Charles Bililies, Founder and CEO of Souvla, about pioneering the "fast fine" category that blends counter service with full-service restaurant quality. Bililies shares how Souvla has maintained its core menu for 11 years while serving over a million meals annually across six locations, appealing to Gen Z through omnichannel flexibility and consistent quality. The discussion explores Souvla's deliberate growth strategy, its unique value proposition of offering 80% of full-service dining at 50% of the price, and the real estate challenges in today's market as the brand aims to expand to 10 Bay Area locations.FastCasualEvolution #RestaurantInnovation #FoodServiceTrendsGet Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory

The grocery industry is undergoing a massive transformation. Consumer demand for fresh, high-quality food is at an all-time high, private label products are stealing market share from national brands, and retailers are racing to crack the online grocery profitability puzzle.Inspired by Grocery Retail Trends 2025: Focus on Fresh Foods, Omnichannel, Private Label, this episode explores the major shifts shaping grocery retail today. With inflation impacting purchasing power, how are retailers adapting? And with omnichannel strategies evolving, what will the grocery shopping experience of the future look like?Join us as we discuss:Why fresh food is still a top priority—even as consumers cut back elsewhere.How private label brands are competing with, and even outperforming, national brands.Why online grocery remains unprofitable—and what retailers are doing about it.The role of AI, automation, and data-driven personalization in reshaping the industry.What You'll Learn in This Episode:1. The Fresh Food Obsession90% of consumers say fresh food makes them happy, driving continued demand.Retailers are investing in AI-powered inventory management to cut down on food waste.Sustainability and local sourcing are becoming key differentiators in grocery retail.2. Omnichannel Grocery and the Online Profitability ChallengeOnline grocery sales are expected to reach 12% of total sales by 2028—but profitability remains elusive.Three strategies for grocery retailers:The Trader Joe's Model – Focus on in-store experiences and loyalty.The Premium Pricing Model – Charge higher fees for online convenience.The Walmart Approach – Heavy investment in automation, fulfillment centers, and drone delivery.3. The Rise of Private Label Grocery Brands80% of shoppers now believe store-brand products are as good or better than national brands.Major grocery chains are creating premium private labels to compete with national brands.Private labels are driving higher profit margins and customer loyalty for retailers.4. The Future of Grocery: AI, Automation, and PersonalizationAI-powered forecasting is improving supply chain efficiency and reducing food waste.Smart tech, from AI nutrition assistants to smart fridges that restock automatically, is redefining food shopping.Grocery stores are evolving into wellness hubs, offering nutrition workshops, cooking classes, and personalized shopping experiences.Key Takeaways:Consumers still prioritize fresh, high-quality food, despite rising prices.Retailers must solve the challenge of online grocery profitability while maintaining strong in-store experiences.Private label brands are no longer just about price—they're about quality, exclusivity, and customer loyalty.AI and automation will play a huge role in optimizing supply chains, reducing waste, and improving the shopping experience.Subscribe to our podcast for expert insights on grocery retail trends, e-commerce strategies, and the future of food shopping. Visit The Future of Commerce for deep dives into AI, consumer trends, and sustainability in retail. Share this episode with retail professionals, grocery industry leaders, and anyone interested in the evolving food economy.

About Vijay Verma:Vijay Verma is a seasoned product leader currently serving as VP of Product Strategy at TeleVox Healthcare in the NYC metro area, where he spearheads AI-driven initiatives and contact center innovation. With 20+ years of experience driving digital transformation, he specializes in creating exceptional customer journeys that drive engagement and business growth. A specialist in Conversational AI and CX, he has pioneered AI-driven engagement platforms, impacting 30M+ users, and led enterprise-scale transformations resulting in significant NPS improvements. Vijay excels at leveraging emerging technologies, data-driven insights, and cross-functional teams to create innovative solutions that resonate with users and deliver measurable business growth.Things You'll Learn:Good communication is crucial for achieving positive clinical outcomes, necessitating platforms that work for both institutions and patients. TeleVox focuses on bridging communication gaps through patient-centered experiences that improve health outcomes and drive financial success for healthcare providers.Generative AI is poised to significantly impact healthcare by alleviating staff shortages and simplifying complex processes. A major pain point in healthcare is the friction in communication, often leading to frustrating experiences for patients and staff burnout.Omnichannel communication strategies are essential for providing consistent and convenient patient experiences across various channels, including voice, SMS, and mobile apps. Generative AI enables the efficient repurposing of healthcare content across different channels and languages.Smart Voice combines the empathy of a voice channel with the automation of a virtual agent and the intelligence of a call center. Resources:Connect with and follow Vijay Verma on LinkedIn.Learn more about TeleVox Healthcare on their LinkedIn and website.

In this episode of Expert In You, Ann Carden sits down with Ben Kniffen to discuss the evolving landscape of online networking post-COVID and the common pitfalls in paid advertising. Ben, from LinkedSelling, shares expert insights on the power of branding and storytelling in marketing, shedding light on the differences between B2B and B2C strategies and how to overcome skepticism in the sales process. The conversation also explores how to align sales with marketing funnels, the impact of AI tools like ChatGPT on advertising, and the challenges of omnichannel marketing. Ben offers a behind-the-scenes look at LinkedSelling's future goals and provides actionable strategies to enhance your marketing efforts.

Podcast DescriptionIn this episode of BRAVE COMMERCE, Neil Shah, Chief Commercial Officer at SharkNinja, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how SharkNinja has grown from a single category company into a $5.5 billion global brand spanning more than 36 categories. Neil shares how SharkNinja's consumer first approach fuels rapid innovation, ensuring every product meets four key criteria: speed to market, superior performance, five star quality, and strong value. He explains how the brand's relentless focus on consumer insights, viral marketing, and omnichannel execution creates category defining products, from robot vacuums to slushy machines.For brands looking to drive innovation and win in retail, this episode provides insights into leveraging consumer feedback, optimizing go to market strategies, and integrating retail media with organic demand generation.Key TakeawaysConsumer First Innovation Wins – Every SharkNinja product must be faster, better, and higher quality than competitors.Five Star Ratings Drive Demand – Product excellence fuels organic reviews, search rankings, and omnichannel success.Virality is a Growth Engine – Social media insights shape product development and amplify consumer engagement. Hosted on Acast. See acast.com/privacy for more information.

Top 5 Must-Have Elements for a Modern E-Commerce Website. A great e-commerce website does more than just sell—it guides, engages, and converts customers seamlessly. But what are the key elements that separate a thriving online store from one that struggles?In this episode, we break down the top five essential elements for success in modern e-commerce:Speed, security, and reliability – The foundation of trust and smooth user experiencesSeamless navigation – Making it easy for shoppers to find what they needOmnichannel shopping experiences – Creating a consistent experience across devices and platformsPersonalization – Using data and AI to tailor recommendations and offersAccuracy and transparency – Building customer trust with honest product informationWe also explore the future of e-commerce, from AI-powered product recommendations to virtual shopping assistants and how businesses can prepare for the next wave of innovation.Whether you're an entrepreneur, a marketer, or just curious about online shopping trends, this episode is packed with insights to help you stay ahead of the curve in e-commerce.What You'll Learn in This Episode:The 5 must-have elements for a successful e-commerce websiteWhy site speed and security directly impact customer trust and salesHow omnichannel shopping is changing the way we buy onlineThe power of AI-driven personalization and its impact on conversion ratesHow accurate product information and customer reviews reduce returns and increase satisfactionThe future of AI in e-commerce, from visual search to smart shopping assistantsKey Takeaways:A slow website = lost sales. Speed and reliability are non-negotiable for keeping shoppers engaged.Navigation should be intuitive. If customers struggle to find what they need, they'll leave.Omnichannel is the new normal. Shoppers expect a seamless experience across devices and touchpoints.AI is revolutionizing personalization. Smarter recommendations mean higher conversion rates.Transparency matters. Accurate product descriptions and real customer reviews build trust and loyalty.Subscribe to our podcast for expert insights on e-commerce, AI, and digital innovation. Visit The Future of Commerce for the latest strategies to grow your online business. Share this episode with entrepreneurs, marketers, and e-commerce professionals who want to build better online shopping experiences.

Consumers are spending more money than ever on health supplement products, and yet, most people are confused, frustrated, and unsure of what is truthful and what works. Enter Caroline Carralero, a founder on a mission to help solve the metabolic health crisis and bring clarity to this corner of self-care healthcare.   While Caroline started Daily Nouri out of her kitchen, she has built the business into an Omnichannel entity with a presence online and in retailers such as Walmart. Daily Nouri offers cutting-edge, scientifically-backed, affordable probiotics and other products aiming to provide genuine and impactful health and well-being solutions.   So how do you cut through an overcrowded, competitive market to be a stand-out brand? Well, that's what we wanted to know.   Through our conversations, we touched on:   - How Caroline's early experiences as an entrepreneur in college led her to have founded, advised, and invested in over 10 food, beverage, technology, and sustainable resource companies. - Her passion around gut microbiome health and the connection to overall well-being, impacting immune function, brain health, hormone health, and metabolic health. - The importance of clinical research, safety, traceability, and quality in product development to serve customers at different ages and stages of life. - The focus on being an innovative brand, such as the capsule-in-capsule technology that survives the stomach acid more effectively, thus delivering more probiotics deeper into the gut. - Building Daily Nouri with a commitment to boot strap until the first major contract was confirmed.    About the guest: Caroline Carralero founded Daily Nouri with the belief that gut health is the cornerstone of overall well-being. Recognizing the need for more effective and accessible daily probiotics, she set out to create solutions that support individuals striving to maintain their health while managing the complexities of modern life.   Daily Nouri's mission is to make the highest quality, clinically supported probiotic solutions available to all. After years of research and development, the company has introduced gut microbiome products designed for all ages and life stages. Today, Daily Nouri products can be found both online and on retail shelves nationwide. Whether on the coasts or in the heartland, customers can rely on Daily Nouri for premium probiotic solutions that support their health and wellness journey.   Connect with Caroline: Website: https://dailynouri.com/ LinkedIn: https://www.linkedin.com/in/caroline-carralero-66156645/   Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web, and it is ranked the number 6 CEO podcast to listen to in 2025! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/ Twitter: @DisruptiveCEO    #CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of BRAVE COMMERCE, Steve Siegal, Chief Marketing & Innovation Officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology's journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology's strategy, driving credibility, visibility, and a seamless consumer experience across channels.With a background spanning legacy CPG and digitally native brands, Steve offers a unique perspective on full-funnel marketing, measurement, and retail partnerships. He explains how Curology is using retail as a brand awareness engine, connecting physical shelf presence with its DTC prescription model to maximize consumer engagement and lifetime value.For brands navigating omnichannel expansion, this conversation offers actionable insights on balancing brand and performance marketing, integrating data for smarter decision-making, and fostering cross-functional collaboration. Tune in to learn how to future-proof your brand in the evolving retail landscape.Key TakeawaysRetail as a Brand Awareness Engine – Physical retail builds credibility and visibility while introducing consumers to a brand's broader ecosystem.Full-Funnel Marketing is Critical – Success in omnichannel requires seamless integration between brand-building and performance-driven strategies.Data-Driven Decision-Making Powers Growth – Understanding how investments in DTC and retail interact is key to optimizing profitability and consumer engagement. Hosted on Acast. See acast.com/privacy for more information.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, February edition! Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, innovations, and the impact they are having on brands, retailers, and customers alike. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Direction: Amazon will direct customers to brand sites when products are unavailable on Amazon. Insights into potential motivations, benefits, and downsides for Amazon, brands, and consumers. Speculations on how this will impact Amazon's relationship with brands and their existing models. Ulta Beauty and Omnichannel Integration: Ulta's integration of in-store inventory with brand D2C sites using the Lucky platform. Examination of the implications for brands, customers, and potential for other retailers to adopt similar strategies. Sponsored Content in AI Platforms: Discussion around Rufus AI containing sponsored ads in its search results. Predictions on Amazon's strategy for monetizing Rufus and parallels drawn to traditional advertising platforms like Google. AI for Catalog Management: Amazon's use of AI for filling in missing product attributes and mapping spreadsheets to ease catalog management. The challenges and benefits this presents to brands, particularly those with large catalogs. Amazon's Performance Plus and Brand Plus: Analysis of these tools for optimizing advertising on and off Amazon's platform. Examination of their effectiveness, particularly in targeting new customers vs. retargeting existing ones.  

The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own leadership of people, data and MAP. This is the first episode of Women's month. In March, we will feature the amazing female leaders who have shaped the CPG industry and Omnichannel retail.**NOTE : at the time of this recording, Diana's title was Chief growth officer, and since then her role has evolved to be the first ever Chief Experience Officer for Sam's Club.**Find Diana Marshall on Linkedin at : https://www.linkedin.com/in/diana-marshall-a089623/Find Sam's Club on Linkedin at : https://www.linkedin.com/company/sam's-club/Find Sam's Club online at : https://www.samsclub.com/Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of BRAVE COMMERCE, Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the critical role of category management in today's omnichannel landscape. From the physical shelf to the digital shelf, Ben explains how the fundamentals of CPG have transformed, why search rankings now rival prime in-store placements, and how brands must adapt to shifting consumer behaviors.With a decade of experience in category leadership, Ben shares how data-driven decision-making, cross-channel coordination, and agile responsiveness are essential for modern brand success. He discusses the changing role of syndicated data providers, the growing influence of retail media, and how companies like Coca-Cola, Keurig Dr Pepper, and Monster Energy are setting the standard for omnichannel excellence.Throughout the conversation, Ben offers valuable insights on bridging internal silos, empowering sales teams to think digitally, and reshaping organizational structures to meet the demands of today's marketplace. If you're a brand leader looking to win across in-store and online, this episode is packed with strategic takeaways you won't want to miss.Key TakeawaysThe Digital Shelf is the New Battleground – Just as eye-level placement dominates in-store, top search rankings are critical for online sales success.Cross-Channel Coordination is Essential – Winning in today's market requires seamless alignment across in-store sales, digital commerce, retail media, and category management.Curiosity and Agility Drive Success – Leaders who embrace data-driven decisions, organizational collaboration, and evolving shopper behaviors will outperform competitors in an ever-changing landscape. Hosted on Acast. See acast.com/privacy for more information.

The CPG Guys interview RBC Capital Markets' Managing Director Nik Modi at the 2025 Consumer Analyst Group of New York conference in Orlando FL.Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/Follow RBC Capital online at: https://www.rbccm.com/en/We Ask Nik about these topics:Volume Growth projections universally flat…what's up?Price Points & Inflation…how can revenue grow?Private Label no one is talking about it?Omnichannel - is the trend over?Retail Media not mentioned?Assortment mix - is innovation pipeline driving inefficient y of profitability?Everyone talks M&A…where is the organic growth?Focus on EBITA growth without volume growth…are layoffs imminent?GLP-1What is geopolitical uncertainty causing brands to do?To learn more about CAGNY, click here: https://consumeranalystgroupny.com/To access all of the CAGNY presentations, click here: https://drive.google.com/drive/folders/10E493RGHHjB3nwV7-Ga-t-RPCdLm719R?usp=drive_linkLA fire relief : https://www.directrelief.org/ (always research before giving)Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

After a decade of rapid growth and experimentation, ecommerce for many is moving into a more mature phase, while of course still being incredibly dynamic. Many companies are finding that the new opportunities for category growth lie in establishing the best practices for omnichannel execution and then scaling those capabilities while adapting it to each local market. Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods, has been at the front lines of that ecommerce growth curve at Mondelez and at Arla. She is now leading Arla's efforts to bring together the crossfunctional collaboration across teams and in every market to improve the consumer's omnichannel shopping journey and drive better results. She joined the podcast to lay it all out.