Podcasts about Omnichannel

Nowa unijna dyrektywa zmienia zasady zwrotów w sklepach internetowych. Jeśli prowadzisz e-Commerce i obowiązywało Cię dotychczasowe 14-dniowe prawo do zwrotu, ta zmiana dotyczy również Ciebie.W tym odcinku tłumaczę, co konkretnie się zmienia, kogo dotyczy nowe prawo i jak przygotować swój sklep, żeby uniknąć kar.Z tego filmu dowiesz się m.in.:► Z jakich elementów musi składać się nowy proces zwrotu?► Dlaczego "zwrot jednym kliknięciem" to mit?► Jak przygotować sklep do tej zmiany?► Co łatwiejsze zwroty mogą oznaczać dla Twojego PNL-u ?Jeśli Twoja polityka zwrotów już teraz jest przyjazna użytkownikowi - czekają Cię tylko kosmetyczne zmiany. Jeśli bazujesz na archaicznych, utrudnionych procesach - masz przed sobą sporo pracy.

Mike discusses a surprisingly great purchasing experience he recently had at a... Lumber Mill. This had him thinking deeper about ways retailers can pull out practical omnichannel lessons jewelry stores can use right away. He focuses on what made the experience feel premium and stress free, then translate those moves into ways to rebuild trust, delight, and loyalty in modern jewelry retail.Learn more about Stratus Estate Buyers: stratusestatebuyers.comSend us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

If your customer buys from your Amazon listing, your website, and walks into a store all on the same Sunday, and none of those experiences connect, you've got a problem. Omnichannel isn't about having multiple channels, it's about those channels talking to each other to deliver a seamless customer experience. Neil Twa breaks down what omnichannel really means and why it's crucial for your brand's success. He shares insights from an operator running a solid brand doing around $40,000 a month on Amazon, with a Shopify store and a new retail presence. Neil outlines three actionable moves you can start today to improve your customer journey, regardless of your business size. It's about having an operator mindset, not a massive budget. Tune in to The High Voltage Business Builders Podcast to learn how to identify gaps in your business and fix them. Ready to audit your AI readiness? Take the free 5-question assessment: voltagedm.com/aiquiz?utm_source=rss&utm_medium=show_notes&utm_campaign=ep291 Get the complete Almost Automated Income Blueprint for $27 at voltagedm.com/blueprint: https://voltagedm.com/blueprint?utm_source=rss&utm_medium=show_notes&utm_campaign=ep291

Ludzie kupują złoto za kilkanaście tysięcy złotych przez telefon, stojąc w korku - bo o tym, czy klient kliknie "kup", decyduje zaufanie zbudowane dużo wcześniej, a nie sam moment zakupu.W tym odcinku Sztuki E-Commerce rozmawiałem z Magdą Nowacką, dyrektorką marketingu i e-Commerce w Goldenmark, o tym, jak buduje się to zaufanie przy produktach, których nie kupuje się pod wpływem impulsu.W tym nagraniu usłyszysz:➡️ dlaczego w tej branży eksperckość znaczy więcej niż cena➡️ jak prowadzić sprzedaż, gdy decyzja klienta dojrzewa tygodniami, a nie sekundami➡️ jak reagować na skoki w branży zamiast z nimi walczyć➡️ dlaczego biznes złota inwestycyjnego jest mocno omnichannelowy➡️ czemu nie da się sprzedawać złota i biżuterii jedną kampanią➡️ jak dzielić budżet między pewne kampanie a testyJeśli sprzedajesz produkty premium online i wiesz, że klienta trzeba najpierw przekonać, a nie tylko dowieźć do koszyka, to rozmowa dla Ciebie.

As the path to purchase continues to splinter over multiplying channels, brands need to be everywhere their customers are. Suzy Davidkhanian, Vice President of Retail Insights at eMarketer, sits down with Jeremy Goldman to discuss why long-term retail success depends on a multichannel model and durable partnerships, despite the rise of generative AI. Inside the Episode: - The Omnichannel Business Model: Why the direct-to-consumer approach is no longer sustainable as a standalone business model - Creating Strong Partnerships: Why brands should evaluate partners based on shared values and audience alignment, focusing on building long-term equity rather than short-term sales spikes - Practical Impact of AI Shopping: How AI and predictive technology will automate routine reorders, shifting where ad dollars are spent rather than destroying them - Clean Data as the Foundation: Why true personalization and relevance are impossible without a solid data foundation AI is a powerful tool, but without a clean, focused retail operation, technology alone cannot salvage a broken strategy.

The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever.Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-gregory-b702567Follow Unilever online at: http://unilever.comMatt answers these questions:As Chief Customer Officer, what are your top priorities for Unilever's customer partnerships this year, and how have those priorities evolved from your previous roles?Unilever spans many categories and channels. How do you balance a single, coherent customer strategy with the diverse needs of retailers, wholesalers, and direct-to-consumer partners? What makes for a truly effective retailer collaboration from a customer-first perspective? Can you share thoughts on what constitutes a partnership that delivered measurable value for both a CPG brand and retailer?  How has Unilever adapted its customer strategy to omnichannel realities—store visits, digital marketplaces, and social commerce? What role do retailers play in orchestrating that journey?In times of supply chain disruption, what are the key lessons for maintaining strong customer relationships, and how do you collaborate with retailers to mitigate risk for both sides?When a brand is already as big and established as Dove, growth typically gets harder—not easier. Yet, Dove is experiencing approximately double-digit growth in the U.S. over the last year. What's the unlock that allows brands like Dove to continue deepening relevance and sustaining that level of momentum?What competencies and capabilities do you prioritize when building and leading a high-performance customer organization? How do you foster cross-functional collaboration with sales, marketing, and supply chain?Looking ahead 3–5 years, what are the biggest shifts you anticipate in retailer-CPG partnerships, and where should brands and retailers collaborate most closely to win in the evolving landscape? You've had a career that spans GM roles and commercially focused leadership positions. What have you learned in your personal and professional history that you find yourself using most in your role today?What's something the industry is still doing today that you think we'll look back on in five years and wonder, “why were we doing it that way?”What excites you most about agentic AI and how it could reshape the shopping experience? And what, if anything, gives you pause?If you could make one singular change to positively impact the CPG industry, what would it be and why?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What do you do when the brand you built to over $100 million goes bankrupt — and then you get the chance to buy it back? That's exactly what Amelia Warren and Kyle Vucko did with Epicure. In this episode, Phil and Kenny sit down with the co-managing directors of the relaunched Epicure — a Canadian spice and seasoning brand with a fiercely loyal customer base, a surprising MLM origin story, and a bold new omnichannel strategy.  Amelia served as CEO of the original Epicure for 17 years. Kyle co-founded Indochino before joining Epicure as COO. Together, they acquired the brand's assets out of bankruptcy in April 2025 and relaunched it by September — rebuilding the supply chain, re-engaging customers, and moving the brand into retail for the first time.   Check out Epicure here: https://epicure.com

When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they've gone full omnichannel, expanded their product portfolio, and built a community of parents that are sticking with them, and their email list, for years. Managing all that change takes a ton of rigor, controlling the bottom line while fueling topline growth. Aaron walks us through this journey on today's podcast.

Wybrałeś platformę e-Commerce, która na papierze była tańsza - a po roku okazało się, że to kosztowna pomyłka? Ten odcinek jest dla Ciebie.W tym odcinku E-commerce Pro rozkładam na czynniki pierwsze TCO (Total Cost of Ownership), czyli całkowity koszt posiadania technologii e-Commerce. To liczba, o której agencje wdrożeniowe wolą nie mówić - a która potrafi zamienić wycenę na 400 tysięcy w realny wydatek rzędu 3 milionów w ciągu trzech lat.Pokażę Ci, dlaczego porównywanie ofert wyłącznie po koszcie wdrożenia (CAPEX) to jeden z najkosztowniejszych błędów w wyborze platformy - i co naprawdę powinno znaleźć się w rzetelnym TCO.W tym odcinku:➡️ Czym różni się CAPEX od OPEX i dlaczego firmy "zapominają" o tym drugim➡️ Pułapka tańszej oferty: kiedy PrestaShop za 200 tys. wychodzi drożej niż Magento za 300 tys.➡️ Dlaczego SaaS często wygrywa w TCO (i kiedy prowizje od sprzedaży wywracają cały rachunek)➡️ Co konkretnie powinno znaleźć się w TCO: licencje, serwery, SLA, aktualizacje, koszt rozwoju ➡️ Jak wyestymować koszt aktualizacji i dlaczego warto poprosić o wycenę całego backlogu, nie tylko MVP➡️ Dlaczego trzyletni horyzont to optymalna perspektywa do liczenia kosztów➡️ Czerwona flaga: co zrobić, gdy agencja nie chce albo nie potrafi podać Ci tych danychJeśli odpowiadasz w firmie za wybór technologii lub agencji wdrożeniowej, ten odcinek pomoże Ci podjąć decyzję na podstawie pełnych danych - a nie tylko atrakcyjnej kwoty na pierwszej stronie oferty.▶️▶️▶️ Link do konsultacji: https://satisfly.co/pl/bezplatna-konsultacja/ ◀️◀️◀️

Filtresiz Dijital'in 92. Bölümünde e-ticaret sitelerinin, dijital pazarlama ajanslarının ve girişimcilerin en büyük kabusuyla yüzleşiyoruz: Instagram ve Facebook hesaplarının bir gecede, haksız yere kapatılması! "Hesabınız topluluk kurallarımızı ihlal ettiği için askıya alınmıştır" uyarısıyla karşılaştığınızda ne yapmalısınız? Meta'nın muhatapsız dünyasında kendi dijital imparatorluğunuzu nasıl korursunuz? Instagram hesabı kapatılanlar ve Meta Business Manager erişim sorunu yaşayanlar için altın değerinde, rehber niteliğinde bir bölüm.Bu bölümde, yıllarca emek verip milyonlarca lira harcadığınız sosyal medya hesaplarınızın, Meta'nın kontrolden çıkan yapay zekası (AI) tarafından saniyeler içinde nasıl silindiğini, yani "Dijital Giyotin" gerçeğini anlatıyorum. Kişisel hesabımın ve Joykek Business Manager erişimimin kapatılması sonrası Meta İstanbul'a noter aracılığıyla çektiğim ihtarname sürecini, ödediğim masrafı ve Meta'nın hukuk bürosundan aldığım şok edici resmi yanıtı paylaşıyorum. Piyasada "1000 dolara, 2000 dolara hesap açıyoruz" diyen dolandırıcı çetelerine karşı da çok kritik uyarılarda bulunuyorum.Özellikle Türkiye e-ticaret pazarında; kadın giyim, kozmetik ve mücevherat sektörlerinde dönen "karaborsa şikayet çetelerini" deşifre ediyoruz. Telegram gruplarında sadece 300 dolara başarılı rakiplerin hesaplarını kapattıran bu karanlık sistemi ve yapay zekanın binlerce bot şikayet karşısında nasıl "Yanlış Pozitif" (False Positive) hatasına düşüp işletmenizin fişini çektiğini tüm filtresizliğiyle konuşuyoruz.Nöropazarlama tarafında ise "Sahiplik Etkisi"ni (Endowment Effect) ele alıyoruz. Yüz binlerce takipçiniz olsa bile o kitlenin aslında size ait olmadığını, sadece Mark Zuckerberg'in arazisinde tapusuz bir gökdelen inşa ettiğinizi acı bir şekilde fark edeceksiniz. Sosyal medya sizin mülkünüz değildir!Peki, şirketinizin dijital varlıklarını tek bir platformun insafına bırakmamak için ne yapmalıyız? Profesyonellerle amatörleri ayıran o 3 altın kural:Birinci Parti Veri (First-Party Data): Sosyal medya platformları kiralık bir vitrindir. Müşteriyi acilen kendi web sitenize çekip, CRM datanızı, e-posta ve izinli telefon listelerinizi inşa etmelisiniz.Omnichannel (Çoklu Kanal) Stratejisi: Şirket cironuzun %80'i Meta'dan geliyorsa risk altındasınız. Reklam bütçenizi vakit kaybetmeden Google Ads, YouTube, TikTok ve organik SEO çalışmalarına yaymalısınız.Dijital Riskleri Sıfırlamak: Güvenli sandığınız agresif DM otomasyonlarının, telifli müziklerin ve organik olmayan büyüme yazılımlarının yapay zekanın radarına nasıl yakalandığını açıklıyorum.Eğer dijital reklamlarınızda veriye dayalı ve banka hesabınıza yansıyan kârlılık odaklı bir strateji arıyorsanız, "öğrenme süreci" masalları dinlemek istemiyorsanız joykek.com üzerinden profesyonel ekibimizle tanışabilirsiniz.Podcast yayınlarımız, video analizlerimiz ve stratejilerimiz için tüm platformlarda (YouTube, Instagram, TikTok, Web) arama çubuğuna "filtresizdijital" yazarak büyük kütüphanemize dahil olun! Kendi tecrübelerinizi kişisel Instagram hesabım @faruktoprakx üzerinden DM atarak benimle paylaşmayı unutmayın. Keyifli dinlemeler!00:00 - 01:38 - Sabah uyanıp hesabınızın kapandığını görmek: Büyük kabus başlıyor01:39 - 03:18 - Kişisel Facebook hesabımın kapatılması ve Meta'ya çektiğim ihtarname03:19 - 04:46 - Dijital Giyotin: Meta yapay zekası hesapları neden haksız yere siliyor?04:47 - 05:58 - Türkiye'deki karanlık gerçek: Telegram şikayet çeteleri ve kirli rekabet05:59 - 07:36 - Nöropazarlama: Sahiplik Etkisi (Endowment Effect) ve Zuckerberg'in arazisi07:37 - 10:16 - Çözüm Planı: Birinci parti veri, Omnichannel ve otomasyon riskleri10:17 - 10:59 - Joykek ile kârlılık odaklı strateji ve bölüm kapanışı

AI w e-Commerce to dziś temat numer jeden, ale w praktyce w firmach to tylko 20% całej układanki. Reszta - czyli 80% - to zwykła, dobrze poukładana automatyzacja procesów. Bez niej żadne AI nie zadziała.W tym odcinku moim gościem jest Mikołaj Brunka z Nocodework - były właściciel e-Commerce'u, który dziś wdraża automatyzacje i sztuczną inteligencję w wielu polskich firmach.Mikołaj opowiada o:➡️ trzech kryteriach, po których rozpoznasz proces wart automatyzacji➡️ tym, jak obsłużyć 70-90% zapytań mailowych w pełni automatycznie➡️ powodach, dla których voiceboty wciąż są złym pomysłem➡️ wyborze między n8n, Make a Cloud Code - i pułapce, która generuje rachunek na tysiąc złotych za jedną noc➡️ najczęstszym powodzie, dla którego wdrożenia automatyzacji upadają (i nie jest on techniczny)Posłuchaj, zanim wydasz pierwszą złotówkę na wdrożenie automatyzacji w swoim sklepie.

Los retailers que más crecen en HOT SALE no tienen el descuento más agresivo, sino el proceso más inteligente: antes, durante y después de la campaña.En este episodio de eCommerce Rockstars by AMVO, Pierre-Claude Blaise (CEO de AMVO) conversa con Erika Diaz, VP de eCommerce, Mercadotecnia y Relaciones Públicas de The Home Depot México. Erika comparte la visión completa del embudo (marca, conversión, experiencia y retención) de uno de los casos más inspiradores de madurez omnicanal en México.Descubre:El proceso de mejora continua: Cómo un líder de retail transforma la experiencia de cada campaña en decisiones más inteligentes para el siguiente ciclo.Estrategia de descuentos como ventaja competitiva: La lógica detrás de diseñar ofertas que construyen lealtad a largo plazo, en lugar de solo generar transacciones estacionales.La ejecución omnicanal en alta presión: Cómo la complejidad operativa en una categoría como mejoras para el hogar se convierte en una ventaja cuando la orquestación es sólida.Métricas de éxito post-campaña: Por qué el GMV no es suficiente para medir la sofisticación digital, y qué indicadores (como la tasa de recompra y el NPS) realmente definen el éxito.Este episodio es un referente estratégico para directores de eCommerce que buscan elevar el estándar de calidad en el ecosistema mexicano y convertir al 84% de los compradores digitales que esperan promociones en clientes de largo plazo.Invitada: Erika Diaz, VP eCommerce, Mercadotecnia, Relaciones Públicas y Servicios Especiales, THE HOME DEPOT MéxicoHost: Pierre-Claude Blaise, CEO, AMVOTakeawaysPromociones como incentivo principal para compras en líneaImportancia de la mejora continua y el análisis post-Hot Sale Hot Sale success goes beyond sales and includes customer engagement and brand loyalty.Omnichannel integration and customer-centric strategies are crucial for ecommerce success.Chapters00:00 El Impacto de las Promociones en el Retail Digital Mexicano22:36 Estrategias de Precios y Programas de Lealtad28:09 Creating Customer Loyalty36:16 Post-Hot Sale Strategy44:41 Rapid Fire Q&A

Sprzedaż B2B w branży beauty oparta tylko o handlowców coraz częściej przestaje się opłacać. Polski rynek beauty w 2024 roku był wart 25,2 mld zł i z roku na rok rośnie jeszcze bardziej. Wiele firm wciąż jednak obsługuje swoją sieć dystrybucyjną tradycyjnie: handlowiec w trasie, zamówienia przez mail, telefon i Excele z cennikami.W tym materiale tłumaczę, dlaczego ten model staje się wąskim gardłem i jak platforma B2B realnie rozwiązuje problemy, z którymi mierzą się dziś marki kosmetyczne sprzedające hurtowo.Z filmu dowiesz się:➡️ dlaczego handlowiec to dziś jeden z najdroższych kanałów obsługi klienta w B2B➡️ jakie problemy generuje skalowanie sprzedaży przez rozbudowę zespołu handlowego i biura obsługi klienta➡️ dlaczego część Twoich klientów wolałaby obsługiwać się sama (i ile z nich realnie możesz przenieść na platformę)➡️ co zmienia się w zarządzaniu cenami, rabatami i danymi sprzedażowymi po wdrożeniu platformy B2B➡️ dlaczego klienci sami zaczynają pytać o platformę - i co to oznacza dla Twojej pozycji konkurencyjnej

YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what's actually moving the needle for D2C brands right now — and some of their takes are going to sting. Most brands are still treating Google spend as a given, measuring YouTube with click-based attribution that was never built for it, and ignoring a TikTok Shop launch strategy that flips the creator dynamic entirely.Inside the episode:The YouTube Shorts formula that's working in 2026 — why Brett reversed his position, and the 4 things a video must have (including minimum length) before you waste money testing itThe Blitz methodology explained — how Social Commerce Club seeds hundreds of creators in a 24–48 hour window to manufacture momentum and make big creators come to you instead of the other way aroundWhy Jordan thinks most Google spend is a non-incremental tax — and the channel hierarchy he'd use for every D2C brand over $10MThe TikTok Shop–to–Shopify halo effect — the data Jordan's team is seeing that almost nobody is talking about yet"My brand is too premium for TikTok Shop" — Jordan's reframe on why that objection is almost always wrong, and what to ask insteadSponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!Chapters:[0:00] Introduction: Brett Curry & Jordan West Swap Podcasts[1:09] Why YouTube CPMs Are the Most Underpriced in the Industry[5:00] What's Working on YouTube Shorts: The Framework for Winning Creative[7:57] TikTok Shop Deep Dive: Jordan's Obsession with Demand Generation[10:01] Like, Know, and Trust: Why YouTube Is the Ultimate Brand-Building Platform[11:28] Ad Break: OMG Commerce Omnichannel Growth[12:37] The Blitz Methodology: How Social Commerce Club Concentrates Creator Signal[16:46] Moments vs. Blitzes Explained: Definitions and How They Drive Momentum[19:42] How Far Can Brands Actually Scale on YouTube?[21:53] Why MTA Tools Underreport YouTube: The Case for Incrementality Testing[22:58] The Problem with Multi-Touch Attribution: Jordan's New Halo Tracking Concept[25:17] Incrementality Explained with a Retail Store Analogy[28:43] Rapid Fire YouTube Questions: Mashup Creatives and Repurposing Creator Content[30:53] YouTube Targeting Strategy: Why You Still Need to Feed the Algorithm Signal[32:22] Which Brands Should Be on YouTube But Aren't?[33:09] Hot Take: The Right Ad Spend Hierarchy for D2C Brands[34:43] YouTube vs. Meta by Product Type: Apparel, Problem-Solution, and Omnichannel[37:15] If TV Works, YouTube Should Work: The CTV and Linear TV Connection[38:10] Is Your Brand Too Premium for TikTok Shop? Jordan's Answer[39:42] Why TikTok Shop Is a Fundamentally Different Beast Than TikTok Ads[41:05] Wrap-Up: Where to Find Brett and JordanConnect With Brett:LinkedIn: / thebrettcurryYouTube: / @omgcommerceWebsite: https://www.omgcommerce.com/Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links: Jordan's LinkedIn: jordan-west-marketer/ ‍Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Ruch organiczny w e-Commerce spadł rok do roku o 11,4%.AI Overviews przejmuje kliknięcia, użytkownicy migrują do LLM-ów, a Allegro generuje więcej ruchu organicznego niż Amazon, Ceneo i AliExpress razem wzięte.W tym materiale omawiam raport "SEO w e-Commerce 2026" przygotowany przez Elephate. Tłumaczę, dlaczego mimo spadku ruchu organicznego rezygnacja z SEO byłaby błędem i jak zmienia się rola pozycjonowania w świecie, w którym coraz więcej zapytań kończy się odpowiedzią z AI. Pokazuję też, które branże walczą dziś o widoczność w najtrudniejszym otoczeniu konkurencyjnym i dlaczego sam wysoki ruch bez przemyślanej strategii e-Commerce to przepis na miliony wizyt bez złotówki sprzedaży.Obejrzyj więc ten film i sprawdź, jak podejść do SEO w e-Commerce w 2026 roku.I koniecznie przeczytaj cały raport: https://www.elephate.com/pl/seo-w-ecommerce-raport

Neste episódio do 24Cast, visitamos o Instituto Vocação para mostrar como tecnologia, CRM e gestão de dados impulsionam o impacto social no terceiro setor.Conheça os bastidores da operação, a integração de canais com o Bitrix24 e o case do Brinde do Bem, que transformou desafios em crescimento através da inovação e automação.Neste episódio:• Gestão de 510 mil vidas impactadas• Omnichannel com WhatsApp, e-mail e telefone• Cultura de dados e documentação• Integrações com Bling, Google Ads e APIs• O case Brinde do Bem

Over the past 20 years, the team at Harvest Growth has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue. On the Harvest Growth Podcast, we break down what actually works in product marketing—real stories, real strategies, and lessons you can put to work right away.In this episode, Jon LaClare sits down with Alex Penfold, co-founder of Jaxon Lane, to share how he built a leading men's skincare brand by combining Amazon dominance, strategic PR, and a smart omni-channel expansion strategy.Alex explains how starting with a niche focus on long-tail keywords helped Jaxon Lane stand out on Amazon—even as competition and costs increased. From there, he leveraged PR exposure, including major publications and editorial features, to drive awareness, organic growth, and retail demand.The conversation dives deep into how Jaxon Lane expanded beyond Amazon into direct-to-consumer, Meta advertising, TikTok, and major retail partners like Urban Outfitters, Bloomingdale's, and Saks Fifth Avenue—turning each channel into a growth engine that feeds the others.Alex also breaks down what it really takes to win with PR, why having a compelling product story matters more than just launching something new, and how consistent product innovation keeps brands relevant year after year.If you're building a product brand and wondering how to scale beyond a single channel—or how to fund growth without outside investment—this episode offers a practical roadmap from someone who's done it successfully.In today's episode of the Harvest Growth Podcast, we cover:Why niche positioning and long-tail keywords drive early Amazon successHow PR exposure can accelerate brand awareness and organic growthThe role of retail as both a revenue channel and top-of-funnel marketingWhy omni-channel strategies outperform single-channel businessesWhat it takes to succeed on TikTok (and why it's a completely different model)How to approach influencer and UGC strategies more efficientlyWhy product quality and manufacturing decisions directly impact growthThe advantages and challenges of bootstrapping vs. taking outside investmentHow to fund growth by reinvesting profits across channelsAnd so much moreIf you're launching a product, scaling on Amazon, or looking to expand into retail, PR, or TikTok, this episode will help you think more strategically about long-term growth.To learn more about Jaxon Lane, visit jaxonlane.com or search for their products on Amazon.Do you have a brand you'd like to launch or grow?Want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenue?Visit HarvestGrowth.com and set up a free consultation with our team today.

Porównywanie ofert agencji po cenie to jeden z najdroższych błędów, jakie możesz popełnić przy wdrożeniu sklepu internetowego. Najtańsza estymacja nie zawsze kończy się najtańszym wdrożeniem. Mało tego! Często jest zupełnie odwrotnie.W tym odcinku Sztuki E-Commerce opowiadam o tym, dlaczego firmy wpadają w pułapkę "wybieram najtańsze" i co konkretnie zrobić, żeby tego uniknąć.P.S. Odpowiedzią nie jest "wybieram najdroższe".

Open source w e-Commerce ma opinię "bezpiecznej" technologii - bo skoro kod jest otwarty, to zawsze możesz zmienić agencję, prawda? Niekoniecznie.Z tego materiału dowiesz się:➡️ czym tak naprawdę różni się open source od SaaS pod kątem zależności od dostawcy➡️ jak licencje (nawet w "otwartych" rozwiązaniach) mogą uwiązać Cię finansowo z konkretnym dostawcą➡️ dlaczego dług technologiczny to cichy zabójca elastyczności w projektach open source➡️ co zrobić na etapie wyboru agencji i technologii, żeby uniknąć sytuacji, w której nikt poza Twoim obecnym dostawcą nie chce dotknąć Twojego kodu➡️ kiedy "przejęcie projektu" oznacza w praktyce napisanie go od nowaTen film będzie szczególnie przydatny, jeśli właśnie planujesz wdrożenie nowego sklepu, rozważasz migrację z SaaS na open source albo zastanawiasz się nad zmianą agencji.Obejrzyj i przekonaj się, czy to coś dla Ciebie.

From Tesco Media to Tomorrow's Stack: Building Retail Media That Actually Works (Part 2)With special guest Florian Clemens - ex-Director of Strategy, Proposition and Measurement at Tesco Media; built the global accounts team at Amazon Advertising.Hosted by Viv Craske & Colin Lewis. Brought to you by Grace & Co, the marketing and commerce consultancy.Part two of our special with Florian Clemens dives into the unsexy-but-critical machinery behind retail media: interfaces, platforms, ad policy, data sharing and measurement. We open with the tier-one question every retailer is asking - self-serve or managed service? - then move into how to design ad experiences without breaking the retail experience, why ad policy matters more than people think, and the big make-or-buy question facing every retail media network. Florian closes with a TLDR every retail media leader should pin to the wall: what is your theory of incrementality?If you missed Part 1 on supply and demand, queue it up first...About our guestFlorian Clemens has spent more than a decade at the heart of retail media. He built the global accounts team at Amazon Advertising and most recently led strategy, proposition and measurement at Tesco Media. Topics covered• Self-serve vs managed service for tier-one CPG advertisers• Designing retail interfaces with ad placements built in• Search placement density, relevance guardrails and AB testing• Ad policy and sensitive categories (the “red face test”)• Contextual ad rules: homepage vs in-category, browsing signals• Data sharing posture and the LiveRamp question• AI model training risks when sharing purchase data• Building a 5-10 year omnichannel retail media platform• Make-or-buy decisions and the limits of today's vendor stack• Next-best-action across media and retail (contested space)• Yield management and integrated promo/pricing planning• Conversational search and AI agents as new entry points• iROAS online vs in-store and brand-lift measurement• Theory of incrementality as the strategic north starEnjoyed the episode?• Follow Retail Media Therapy wherever you get your podcasts• Rate and review — it genuinely helps new listeners find us• Visit retailmediatherapy.com for more episodes and resources• Learn more about Grace & Co, the marketing and commerce consultancy behind the showHosts: Viv Craske and Colin Lewis · Guest: Florian Clemens · Producer: Grace & CoGrace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailWe gave Notebook LM our first ReThink Productivity Retail ReportNotebookLM digs into why shops can look perfectly staffed and still fail you at the checkout or on the shop floor, then trace the problem back to how retail measures efficiency. We use the ReThink Productivity Retail Report 2026 to show how a push for 100% utilisation creates a capacity cap that burns out colleagues and leaks sales• The £6.25bn annual opportunity hidden inside “wasted” labour time • How the efficiency index is built and why 80% is healthier than 100% • the capacity cap and why small disruptions collapse service • Demand-led rotas that protect peak trading hours and use quiet periods well • Security tagging as a labour cost that can exceed the value it protects • Omnichannel services that add seconds which turn into queues • Self-checkout friction and why design beats blame • Pragmatic tech wins like electronic shelf labels that lift morale Download your copy of the Retail Report Executive Wins PodcastThe Executive Wins Podcast features inspiring Executives who share their biggest wins.Listen on: Apple Podcasts Spotify #theproductivityexpertsRegister for the 2026 Productivity ForumFind us in the Top 50 Productivity PodcastsConnect to Simon on LinkedInFollow ReThink on LinkedIn 

Subscribe to DTC Newsletter - https://dtcnews.link/signupMeta changed attribution in March — and suddenly every brand's ROAS looks worse.Chris Richards from Pilothouse breaks down what actually happened, why performance appears to have dropped 30–45%, and how brands should respond without damaging long-term growth.For DTC founders and operators scaling from $5M–$50M who rely on Meta as a core channel.In this episode:What Meta's attribution change actually did Why social proof no longer shows up the same way How to interpret rising CPA and falling ROAS Why MER is a better north star right now The risk of over-retargeting after performance dips Who this is for:DTC founders, CMOs, and media buyers trying to make sense of Meta performanceWhat to steal:Shift from ROAS to MER as your primary KPI Keep funding top-of-funnel even when numbers look worse Use consistent attribution (MTA) to guide spend decisions Timestamps00:00 Meta attribution change explained02:00 Click vs engaged attribution breakdown04:00 Impact on ROAS and CPA metrics06:00 Social proof and ad performance insights08:00 Why engagement optimization can backfire10:00 Importance of multi-touch attribution tools12:00 How campaign strategy is shifting14:00 MER as a new performance north star16:00 Omnichannel and ecosystem thinking18:00 Meta automation and future attribution trends20:00 What brands should do right now22:00 Strategy mistakes and growth risksSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF605Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Dr. Payam Zamani, Founder and CEO of MY DR NOW, is directly solving the challenge of access to healthcare by creating a hybrid model that includes convenient walk-in clinics with extended hours, house calls, and virtual visits.  This approach is consistent with modern on-demand expectations and attracting patients in dense urban areas as well as rural communities. Patient acquisition is driven by word-of-mouth and relationships with payers and hospital systems, to improve outcomes and reduce hospital readmissions. The model is also attractive to physicians by minimizing administrative tasks and flexible scheduling, leading to less burnout and higher retention. Payam explains, "The big issue with healthcare, as we've seen it and that MY DR NOW has taken on, one of the most challenging issues of healthcare is accessibility. For far too long, there's been this discrepancy between what we believe and what we know as healthcare practitioners to be important versus reality, versus what actually happens. We have a tendency to focus on all the right things and give patients all the right instructions and directions, as far as focusing on prevention, cancer screenings, and annual wellness visits. And we tell them to manage their chronic conditions because it's important, and to take their medications. But in reality, what ends up happening is that patients have to take time off work just to be able to see their healthcare provider. They have to wait weeks or, in many instances, months in advance just to be able to get in to see someone."   "What MY DR NOW really set out to solve is how to deliver healthcare services in a manner that's more consistent with our daily lives, with what our expectations are. In a manner that makes more sense for working people, for working families, for moms and kids and for parents, and in a way that delivers better outcomes. And that's MY DR NOW in a nutshell." "Well, along those same lines of accessibility and convenience, what we set out to do was first of all, build an omnichannel network. And what that means is having multiple modalities by which you can obtain healthcare services. So there are clinics, and we like to make sure that those clinics are ubiquitous, and we can expand on that here in a little bit. But we have clinics that are open seven days a week. They're open early and late, on weekends and holidays. They're open when you expect them and need them to be open. But more importantly, you can not only schedule an appointment for those clinics, but also walk in whenever you want. And just as importantly, you can walk in for anything you go to your family medicine office for. So it's not an urgent care where you're only going in for acute and episodic issues."   #MYDRNOW #HealthcareInnovation #PrimaryCare #PatientCentered #HealthcareAccessibility #DigitalHealth #ValueBasedCare #HealthTech #PhysicianWellbeing #HealthcareDelivery #MedicalInnovation #AccessToCare #HealthcareInnovation #OmnichannelCare #HealthcareTransformation mydrnow.com Download the transcript here

Dr. Payam Zamani, Founder and CEO of MY DR NOW, is directly solving the challenge of access to healthcare by creating a hybrid model that includes convenient walk-in clinics with extended hours, house calls, and virtual visits.  This approach is consistent with modern on-demand expectations and attracting patients in dense urban areas as well as rural communities. Patient acquisition is driven by word-of-mouth and relationships with payers and hospital systems, to improve outcomes and reduce hospital readmissions. The model is also attractive to physicians by minimizing administrative tasks and flexible scheduling, leading to less burnout and higher retention. Payam explains, "The big issue with healthcare, as we've seen it and that MY DR NOW has taken on, one of the most challenging issues of healthcare is accessibility. For far too long, there's been this discrepancy between what we believe and what we know as healthcare practitioners to be important versus reality, versus what actually happens. We have a tendency to focus on all the right things and give patients all the right instructions and directions, as far as focusing on prevention, cancer screenings, and annual wellness visits. And we tell them to manage their chronic conditions because it's important, and to take their medications. But in reality, what ends up happening is that patients have to take time off work just to be able to see their healthcare provider. They have to wait weeks or, in many instances, months in advance just to be able to get in to see someone."   "What MY DR NOW really set out to solve is how to deliver healthcare services in a manner that's more consistent with our daily lives, with what our expectations are. In a manner that makes more sense for working people, for working families, for moms and kids and for parents, and in a way that delivers better outcomes. And that's MY DR NOW in a nutshell." "Well, along those same lines of accessibility and convenience, what we set out to do was first of all, build an omnichannel network. And what that means is having multiple modalities by which you can obtain healthcare services. So there are clinics, and we like to make sure that those clinics are ubiquitous, and we can expand on that here in a little bit. But we have clinics that are open seven days a week. They're open early and late, on weekends and holidays. They're open when you expect them and need them to be open. But more importantly, you can not only schedule an appointment for those clinics, but also walk in whenever you want. And just as importantly, you can walk in for anything you go to your family medicine office for. So it's not an urgent care where you're only going in for acute and episodic issues."   #MYDRNOW #HealthcareInnovation #PrimaryCare #PatientCentered #HealthcareAccessibility #DigitalHealth #ValueBasedCare #HealthTech #PhysicianWellbeing #HealthcareDelivery #MedicalInnovation #AccessToCare #HealthcareInnovation #OmnichannelCare #HealthcareTransformation mydrnow.com Listen to the podcast here  

Send us Fan MailΣτο 176ο επεισόδιο της στήλης Business & Marketing Tips της Athens Voice με τίτλο «CX, τα πιο σημαντικά γράμματα στο αλφάβητο του επιχειρείν», ξετυλίγεται η έννοια της εμπειρίας πελάτη. Από την πρώτη αναζήτηση μέχρι το unboxing, το CX δεν είναι μια στιγμή εξυπηρέτησης αλλά ολόκληρη η «ταινία» που καθορίζει τη σχέση με το brand. Συζητάμε πώς η Τεχνητή Νοημοσύνη επαναπροσδιορίζει την προσωποποίηση, γιατί το Spotify Wrapped έγινε case study εμπειρίας, και γιατί το Omnichannel integration είναι το κλειδί για κάθε επιχείρηση. Το CX δεν είναι μόδα, είναι η βάση του σύγχρονου επιχειρείν.Τα podcasts «Marketing & Business Tips» με τον σύμβουλο μάρκετινγκ Θέμη Σαρανταένα είναι η στήλη που φιλοδοξεί να εμπνεύσει επιχειρηματικά, να σας δώσει ιδέες, συμβουλές αλλά και ερεθίσματα για να γίνετε καλύτεροι επαγγελματίες.Με απλά λόγια, χωρίς ορισμούς, με άξονα την ελληνική πραγματικότητα και πάντα με ρεαλιστική προσέγγιση ο σύμβουλος μάρκετινγκ Θέμης Σαρανταένας κάθε εβδομάδα θα αναλύει σύντομα και ένα διαφορετικό επιχειρηματικό θέμα.

What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in revenue in just one year — fueled by a great product, smart growth marketing, and the COVID-era boom in DIY beauty. But when the tailwinds reversed — iOS 14 updates sent acquisition costs soaring, the lash category contracted, and revenue dipped 25% — Kevin faced a make-or-break decision. Rather than doubling down on what was declining, he pivoted the entire business into press-on nails, a category still in its infancy. Today, Glamnetic is one of the largest press-on nail brands in the world, doing over $100 million a year. In this episode, Kevin gets real about the unglamorous side of hypergrowth: the cash flow crunches that come with scaling too fast, the inventory mistakes that haunt you, and the emotional toll of watching revenue fall when you expected it to double. He shares how he and his team navigated the pivot, why community and brand affinity will always outlast paid acquisition, and why the best advice he can give founders is: don't grow too fast. You'll learn: Why going from $1M to $50M overnight nearly broke the business How to manage cash flow and inventory when you're self-funded The marketing mix that built a real brand — not just an ad machine Why TikTok Shop is the biggest arbitrage opportunity right now How a 40,000-member Facebook community doubles as a product development engine The one hire every founder should prioritize early on What it really takes — personally and professionally — to turn a pivot into a $100M business Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this high-stakes session from the Retail Collective Summit, industry titans from Lovesac, Purple, TruFru, Perk Energy, Lume, T-ROC, and TPH Global Solutions pull back the curtain on one of the most challenging and rewarding retail environments in the world: Costco. The panel explores the strategic shift from a Direct-to-Consumer (DTC) focus to a true Omni-channel presence. The discussion moves beyond simple placement, diving into the "Costco Language," the "Treasure Hunt" psychology of their shoppers, and the brutal operational discipline required to survive a 12-week roadshow or a full-time pallet rotation. Key Executive Insights: The "Costco Language": Why you need experts who speak the internal dialect of Costco to navigate their unique promotion and rotation systems. The Treasure Hunt Experience: How to design packaging and products that create a "get it before it's gone" urgency. Operational Discipline: The reality of managing massive inventory volumes, pallet configurations, and the "last three feet" of the sales floor. The Roadshow Secret: How Lovesac and Purple utilize roadshows not just for sales, but as a massive customer acquisition tool that drives traffic back to their own stores and websites. Relationship Management: The importance of internal advocacy and understanding that a Costco buyer's promotion can change your entire brand trajectory overnight. Panel Participants: David Schmidt (CEO | President, TPH Global Solutions) Brian Kava (President, T-ROC) Shawn Nelson (CEO, Lovesac) Rena Dolman (Founder/Owner, Perk Energy) Jared Olsen (VP Sales, Purple) Dan Griffiths (CEO, Lume) Taz Murray (Co-Founder, TruFru) Whether you are looking to scale into wholesale or optimize your current retail footprint, this panel provides the definitive playbook for winning in Big Box retail.  

Exploring the evolution and challenges of Omnichannel strategies in customer service, from early concepts to current practices. Insights from industry veterans Bob Furniss and Amas Tenumah on what works, what doesn't, and how to focus on the most impactful channels. key topicsOrigins of Omnichannel in 2010Challenges in integrating multiple channelsThe importance of focusing on top channelsCustomer expectations vs. technological capabilitiesLessons learned from industry experiencesChapters00:00 The Origins of Omnichannel05:20 Challenges in Implementing Omnichannel Strategies10:09 Finding Focus in Omnichannel Efforts14:43 The Future of Customer Interaction

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is available in audio format on the Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode, we explore how a brand built on surprise, discovery, and in-store experience approaches loyalty and growth at global scale.Our guest is Mathilde Yung Bruyant, Marketing Director of Flying Tiger Copenhagen. She shares how the brand is translating its distinctive DNA — playful, accessible, and locally relevant — into a modern membership and customer engagement strategy across more than 30 markets.The conversation centres on a key tension: Flying Tiger's success is rooted in physical discovery and impulse, yet its loyalty ambitions require structure, data, and continuity. We explore how the Flying Tiger Club is being designed to enhance that experience, not dilute it.A core theme is the decision to launch before everything is fully defined — using speed, testing, and real customer behaviour to shape the program over time, from onboarding and engagement to long-term value.We also discuss how digital and in-store experiences reinforce each other, and how global consistency is balanced with local relevance.This episode offers a perspective on how experience-led brands can build loyalty in motion while staying true to what makes them distinctive.This episode is hosted by Nyeleti.Show Notes:1) Mathilde Yung Bruyant2) Flying Tiger Copenhagen3) How Brands Grow - Book Recommendation

An Ipsos survey of 1,226 marketers across the US, Canada, and Australia asked 10 multiple choice questions on basic marketing fundamentals — and two thirds failed.We're not talking advanced strategy. Segmentation. Positioning. The four Ps. Above-the-line marketing. Omnichannel. Quantitative research. The bare minimum from a year and a half of formal marketing training.This is the state of B2B marketing in 2026.If you're focused on AI efficiency gains, growth hacking, and the next few percentage points of performance — but you can't pass this test — you're optimizing a broken foundation.Matthew Sciannella breaks down what the data actually means for marketers who only do promotion (ads, email, events, SEO) and why that's exactly why so many can't survive past 18 months in a role.Q: What did the Ipsos marketing fundamentals survey find?The Ipsos survey tested 1,226 marketers in the US, Canada, and Australia on 10 multiple choice questions covering segmentation, positioning, the four Ps, above-the-line marketing, omnichannel, and quantitative research. Two thirds failed — with an even split between B2C and B2B marketers.Q: Why do so many B2B marketers only last 18 months in their roles?Marketers who focus exclusively on promotion — running ads, sending emails, attending events, or managing SEO — never develop a durable, full-funnel marketing strategy. Without understanding customers, sales channels, and market positioning, they can't survive a funding round or leadership change.Q: Is AI a substitute for marketing fundamentals?No. AI and growth hacking tactics can improve efficiency at the margins, but they don't replace the strategic foundation of real marketing: understanding your market, your buyer, and how they make decisions. Scraping signals from the internet isn't the same as doing the work.Q: What is the difference between promotion and marketing?Promotion is one of the four Ps of marketing — it includes advertising, email, events, and SEO. Marketing as a discipline covers the full picture: segmentation, targeting, positioning, pricing, product, and channel strategy. Most B2B marketers today only practice promotion.#B2BMarketing #MarketingFundamentals #MarketingStrategy #B2BSaaS #SaaSMarketing #GrowthMarketing #CMO #MarketingLeadership #DigitalMarketing #DemandGeneration #MarketingROI #GTMStrategy #ContentMarketing #MarketResearch #B2BDemandGen #MarketingTips #Ipsos #FourPs #Omnichannel #Refinelabs

Your website alone won't win the rankings game anymore. In an AI-first world, search engines and chat assistants reward the businesses that show experience, expertise, authority, and trust—everywhere customers look. If you're still chasing single keywords on your site, you're leaving visibility, leads, and revenue on the table.

AI is “not optional anymore” in large-scale warehouses and omnichannel operations, as it's becoming foundational to how they function at scale. In this episode, we explore key findings from the State of AI in Warehousing Report and the 2026 State of Omnichannel Supply Chain Report, examining how companies are moving beyond pilots to real-world deployment. From inventory optimization and automated picking to real-time decision-making, AI is transforming operations as pressure grows for faster, more precise, and more flexible fulfillment. Joining the discussion are Dr. Matthias Winkenbach, Director of the MIT Intelligent Logistics Systems Lab, Dr. Eva Ponce, Director of the MIT Omnichannel Supply Chain Lab, and Alejandro Gonzalez, Software Business Unit Director at Mecalux. They break down what's driving widespread AI adoption, where companies are seeing the fastest return on investment, and how omnichannel growth is increasing complexity across supply chains. The conversation also explores the rise of autonomous mobile robots, shifting workforce roles, and what's next, from generative AI to agentic systems capable of real-time decision-making.

When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while diverting 727 million pieces of plastic from landfills. For more on Repurpose and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Just translate your website into Spanish and launch in Mexico, right? Wrong. Dead wrong. Mexico is heavily cash-based, credit card acceptance rates are terrible due to fraud. International e-commerce is a minefield of assumptions that silently kill conversions before customers ever see your products.This encore episode brings back Naveen Gunti, VP of Logistics, Digital and Technology for International Markets at American Eagle Outfitters, whose insights are more relevant than ever. Join hosts Chuck Moxley and Nick Paladino as we explore why international means operating in 60+ countries, each with completely different consumer behaviors, payment systems, and brand perceptions. We dive into the concept Naveen calls "macro friction", friction that comes from outside your website, like when marketplaces in a country deliver in one hour and you take three days, making your perfect checkout flow irrelevant. They break down developer and product bias, explaining how building experiences for yourself in ideal conditions on the best network destroys experiences for users who aren't in those conditions. Most powerfully, Naveen warns that assuming you've eliminated all friction is exactly when you've just created it.Key Actionable Takeaways: Localize for market-specific payment and fulfillment expectations - Partner with local infrastructure like cash payment networks in cash-based markets and meet delivery speed standards set by dominant marketplaces, not just your own capabilitiesStop building for yourself in ideal conditions - Test on actual devices, networks, and conditions your users face; developer bias creates friction when you optimize for best-case scenarios that don't represent real usageContinuously test and assume friction is never fully eliminated - The moment you think your experience is frictionless, you've stopped adapting to evolving customer expectations and competitive pressures creating new friction from outside your siteWant more tips and strategies about creating frictionless digital experiences? Subscribe to our newsletter! https://www.thefrictionlessexperience.com/frictionless/Download the Five Step Site Speed Target Playbook: http://bluetriangle.com/playbookNaveen Gunti's LinkedIn: https://www.linkedin.com/in/naveengunti/  Nick Paladino's LinkedIn: https://linkedin.com/in/npaladino Chuck Moxley's LinkedIn: https://www.linkedin.com/in/chuckmoxley/Chapters:(00:00) Introduction(02:35) Naveen's role at AE(05:10) Operating in 60+ countries(06:15) International challenges(07:25) Brand perception friction(09:05) Landing the eagle correctly(10:10) Data-driven positioning(12:00) Traffic management strategy(13:25) Lifecycle friction concept(14:30) Product naming pitfalls(16:20) Regional personalization(17:35) Digital-first market entry(19:15) Translation nuances(20:40) Physical-digital connection(23:00) Learning across markets(24:20) Mexico market complexity(25:47) Canadian team differences(26:30) Opposite test results(27:45) Premium brand perception(28:15) Mexico consumer behaviors(29:15) OXXO cash payments(30:30) Mobile leapfrog markets(32:35) Macro friction concept(34:00) One-hour delivery India(36:00) Inspiration sources(37:25) Friction subjectivity(38:45) Product demand eliminating friction(40:25) Table stakes evolution(41:45) Loyalty program friction(42:40) Guest checkout variance(44:25) Biggest misconception(46:55) Developer product bias(48:30) Final recommendations(49:10) Conclusion

Is Your Brand Built to Last or Just Built to Sell? Most brands treat retail as a "shiny" trophy, but the reality is that expansion often breaks your margins before it builds your brand. In this RETHINK Retail sit-down, host Gail Rodwell-Simon talks with Brett Gallagher, COO at Nulastin, about the disciplined path from a 2010s DTC startup to a true omnichannel player. They dig into the "ugly" side of growth: why your house must be in order before you expand and how to prove your brand actually matters when you aren't "screaming into Meta". The Reality Check: - The distractions of retail: Why opening new channels can drain your core team if you aren't ready. - The Brand Passport: How to make your customer reviews and social proof travel across every platform. - Testing your reach: Using marketplaces to prove your marketing has omnichannel "pull". - The 2-week rule: Why waiting for quarterly board meetings to check your metrics is a mistake in today's market. Stop the "growth at all costs" cycle. Listen to the conversation to see how to scale without losing your soul or your profit.

What if your brand stood out so clearly that prospects instantly knew you were the only solution—and showed up ready to buy? In this energizing episode, digital marketing strategist, keynote speaker, and former NYC performer Molly Mahoney reveals how to harness “The Spotlight Effect” to build a human-first brand that scales with AI—without sounding like everyone else.

Doug Straton, CMO, BazaarvoiceBefore joining Bazaarvoice, Doug served as the Chief Digital Officer at The Hershey Company, earning a Hot Topics/HP Top 100 Global CDO award, where he oversaw digital business development across marketing, sales, category management, product development, insights, and enterprise digital transformation. Before that, he held a series of global Marketing and Strategy leadership roles at Unilever, including VP of Digital, E-commerce, Omnichannel and Data, and Head of Global E-Commerce Strategy and Innovation.Doug is currently an advisor to DCG (Digital Commerce Global) and has also recently served as an advisor to NectarFirst, Catena Clearing, and Alert Innovation. Doug has been a featured speaker at academic institutions such as Wharton, NYU, and Penn State, as well as at leading industry events including NRF, FMI, and Shoptalk. His thought leadership has been featured in Business Insider, USA Today, and MarketWatch. He has been frequently quoted in publications such as the Wall Street Journal, CNN, and Forbes. Doug lives in New York with his wife of 25 years, has a college-aged bodybuilding son, and a wildly enthusiastic French bulldog.

WHAT YOU'LL LEARN Why retail is now a demand chain, not a supply chain How AMRs deliver 6–12 month ROI in high-variability e-commerce Why robotics-as-a-service changes peak capacity planning The real bottleneck in AI adoption: structured WMS data Why dashboards are dying and exception-based orchestration is rising How consolidation will reshape 3PL economics Why operational excellence remains the ultimate differentiator HIGHLIGHTS 00:01–00:12 | Consumer expectations and the “fast + free + cheap” reality 00:12–00:15 | AMRs, ASRS, RaaS, and 6–12 month automation ROI 00:15–00:16 | Buy vs build: what's commodity vs “secret sauce” 00:16–00:19 | Agentic AI in warehouse ops: labor planning + execution 00:19–00:22 | AI proof, case studies, and demand planning as the next frontier 00:22–00:24 | Dashboards vs operators: turning analytics into actions 00:24–00:28 | Operator advice: efficiency, mechanization, and competition shifts 00:29–00:31 | Manifest trends: retail channels evolving + tech-driven 3PL future QUOTES  [00:04:10] “One of the biggest changes is you used to have a choice. You could either have it fast, you could have it free, or you could have it cheap. The consumer today wants all three.” – Jeff Wolpov [00:05:10] “We as logistics supply chain companies need to lean in and figure out how to do more with less. Today it's a necessity.” – Jeff Wolpov [00:07:30] “You need automation... We need to be faster and more flexible. Peaks have gotten much higher.” – Jeff Wolpov [00:16:00] "The hard part isn't building AI or using AI. It's what do you do with the results?" - Gary Allen [00:16:50] “Operators shouldn't hunt dashboards, they should get alerts, exception-based triggers. AI takes analytics to the next level.” – Gary Allen [00:23:00] "Reporting is the death of analytics." - Gary Allen  ABOUT THE GUESTS Jeff Wolpov Jeff Wolpov is Senior Vice President of E-commerce and Ryder Last Mile at Ryder System, Inc., where he leads the vision and strategy for omnichannel fulfillment and big & bulky home delivery. Previously, he served as CEO of Whiplash (formerly Port Logistics Group), achieving nearly 30% year-over-year revenue growth before its acquisition by Ryder in 2022. Earlier in his career, Jeff founded Distribution Solutions, scaling it from a startup into a $50 million regional logistics firm that became the foundation of Whiplash's national network. He holds a degree from the University of Michigan. Gary Allen Gary Allen is Vice President of Supply Chain Excellence at Ryder, overseeing Solution Design, Continuous Improvement, Data Analytics, and Automation across the supply chain organization. With more than 32 years of experience, he previously led EY's logistics consulting practice and held leadership roles at DHL and FedEx in product innovation, solution design, sustainability, and operations. Gary helped launch and co-author the “Annual Third Party Logistics Study” with Dr. John Langley of Penn State University and holds a Bachelor of Arts in Materials and Logistics Management from Michigan State University. LINKS MENTIONED Ryder report: https://www.ryder.com/en-us/insights/white-papers/e-comm/2025-ryder-e-commerce-consumer-study Ryder website: https://www.ryder.com/en-us Subscribe and Keep Learning!If you're a logistics leader looking to scale sustainably, don't miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube

This is not a regular episode. It's Panel 3 of the Retail Collective Winter 2026 Summit, a live session featuring CEOs, founders, and leaders who are actively shaping the future of retail. In this conversation, executives from Demer Box, Nature's Fusions, Rhone, Stance, Mixhers, Lion Energy, Nielsen, and Spreetail unpack one of the most defining tensions for emerging brands today: Should you chase the low‑hanging fruit that keeps the business alive, or invest in true omnichannel mastery that builds long‑term advantage? Panel 3 delivers a candid, tactical, and deeply grounded look at how CEOs and founders grow without breaking—and how they choose what matters right now versus what builds the brand they want to become.  

Você sabia que o Brasil, maior produtor de café do mundo, muitas vezes consome o 'refugo' do que é exportado? Neste episódio imperdível, mergulhamos na revolução do café especial em sachê sustentável com Paula Veloso, fundadora da Cafellow. Prepare-se para desmistificar o que você sabe sobre a bebida mais amada do país e descobrir como a inovação pode transformar um hábito tão enraizado, combatendo o café de baixa qualidade e o impacto ambiental das cápsulas tradicionais.Com uma herança familiar de três gerações no café, Paula compartilha sua jornada, desde as fazendas do Cerrado Mineiro até a criação da Cafellow, uma marca que desafia o status quo. Ela revela a diferença entre café commodity e o verdadeiro **café especial**, explicando as categorias e a importância da rastreabilidade e pontuação dos grãos (como a peneira 16 acima). Exploramos o método de infusão inovador dos sachês de fibra de milho 100% compostáveis, uma alternativa prática e ecológica às cápsulas de alumínio. Paula detalha os sabores únicos da Cafellow, como o "Determinado" e o sazonal "Encantado", e como a comunidade (Close Fellows, Cafellowship) é central para o desenvolvimento de novos produtos. A conversa também aborda os desafios do empreendedorismo, incluindo a superação de uma notificação da Anvisa que, através de criatividade e "upcycling", transformou embalagens descartadas em arte e doações para escolas, gerando impacto social e ambiental. Entenda como ela construiu uma marca digital forte e como a Cafellow está redefinindo o consumo de café no Brasil.A expertise de Paula Veloso, aliada à resiliência e visão de futuro, posiciona a Cafellow não apenas como uma marca de café, mas como um movimento. Se você busca um café de qualidade superior, conveniência e um impacto positivo, este episódio é um convite para fazer parte dessa história. Visite cafellow.com.br para conhecer os planos de assinatura Cafellowship e os sabores exclusivos. Siga @cafellow nas redes sociais para não perder nenhuma novidade e use o cupom de primeira compra para iniciar sua jornada no mundo do café especial. Não perca a chance de transformar sua rotina com um café que é bom para você e para o planeta!00:00:00 Café e Código: A Paixão Brasileira que Une Tech e Tradição00:02:07 Três Gerações de Café: Da Fazenda Familiar à Inovação da Cafellow00:03:52 O Segredo do Grão: Por Que o Café Brasileiro é Mais que Commodity00:08:35 Cafellow: Inovação em Cada Gole, do Puro ao Aromatizado pela Comunidade00:11:20 Sustentabilidade e Sabor: A Revolução do Sachê de Café Especial00:17:20 Desvendando o Café Global: Da Diluição Americana à Cultura do Expresso00:23:35 Mestres do Café: A Ciência da Torra e a Arte de Desadoçar00:29:59 Clubes de Assinatura: Como a Cafellow Conecta Fãs e Cresce no Mercado00:34:50 De Nova York ao Brasil: A Jornada Empreendedora de Exportar e Inovar Café00:46:00 MVP e Paixão: A Decisão de Trocar o Mercado Financeiro pelo Café00:56:00 E-commerce ou Loja Física? A Estratégia Omnichannel da Cafellow01:01:10 Crise do Café: Como um Negócio Novo Lida com a Volatilidade dos Preços01:05:10 Empreendedorismo e Legado: Lidando com Pressões e Expectativas Familiares01:12:00 Upcycling e Inovação: Transformando uma Crise da Anvisa em Impacto Social01:24:50 Conecte-se à Cafellow: Assinatura, Comunidade e Sabores Exclusivos01:31:50 Degustação Sabor Café: Pudim das Galáxias e Parcerias Criativas01:36:50 Futuro e Propósito: Conselhos para Empreendedores e a Visão da CafellowSpotify: Outras plataformas: https://linktr.ee/empreendacast Acompanhe nas redesInstagram e Twitter: @empreendacastProdução: Voz e conteúdo | https://www.vozeconteudo.com.br - @estudiosvoz

Try designing a checkout flow that handles everything from dog food to pallets of cattle feed to live chickens. Now make it work flawlessly when your customer is standing on the far side of their 60-acre property with a weak cell signal. That's the daily reality at Tractor Supply, and it's exactly why their non-technical leader running digital might be their biggest advantage.Join hosts Chuck Moxley and Nick Paladino as we sit down with Matthew Rubin,  President of Digital and E-Commerce at Tractor Supply, whose career spans retail operations, merchant roles, and store management before landing in digital. Matthew explains why they're mobile-native, designing web experiences specifically for customers walking around properties who need to quickly reorder feed without pulling out a laptop. We explore how COVID created an unexpected surge in self-sufficiency seekers, why Tractor Supply puts "Buy It Again" as a primary header when competitors bury it, and how delivering diversity creates logistics nightmares that become competitive advantages. Matthew reveals why their drivers don't just drop pallets at the end of driveways but ask where on the property customers want deliveries and take notes for the next driver. We discuss how omnichannel customers visit stores more often (not less) because BOPIS drives additional foot traffic, why their 20,000 square foot fusion stores put team members right at the front welcoming customers, and how their Scout AI platform answers "how do I" questions based on local climate and customer needs. Key Actionable Takeaways:Design for your customer's actual context, not ideal conditions - Mobile-native means optimizing for weak cell signals on rural properties where customers manage animals and land, not just making responsive layouts that work on phonesElevate repeat purchase functionality to primary navigation - Put "Buy It Again" as a header instead of burying it in order history; saving seconds matters when customers are juggling chores and multiple animal feed typesTrain delivery teams to personalize last-mile experiences - Have drivers ask where on properties customers want bulky items dropped and document preferences so future drivers know, creating neighborhood-level service at scaleWant more tips and strategies about creating frictionless digital experiences? Subscribe to our newsletter! https://www.thefrictionlessexperience.com/frictionless/ Download the Black Friday/Cyber Monday eBook: http://bluetriangle.com/ebook  Matthew Rubin's LinkedIn: https://www.linkedin.com/in/matthewlrubin/Nick Paladino's LinkedIn: https://linkedin.com/in/npaladino Chuck Moxley's LinkedIn: https://www.linkedin.com/in/chuckmoxley/Chapters:(00:00) Introduction(03:10) Non-technical leader advantage(04:30) Operational fundamentals(05:30) Customer-first evolution(06:00) Omnichannel penetration(07:15) Mobile-native design(08:30) Job site parallels(10:00) Web view consistency(11:00) Buy it again placement(12:15) Animal care urgency(13:15) BOPIS experience(14:30) Driving store traffic(15:45) Fusion store format(17:10) Last mile delivery(19:15) Product diversity challenges(20:30) Pallet delivery complexity(22:05) Driver personalization(23:00) Competitive advantage(24:30) Wide assortment strategy(25:20) Credit card fraud story(26:30) COVID self-sufficiency(27:50) Guacamole Tuesday tradition(28:45) Explosive growth angle(29:15) Duck eggs for baking(30:00) Teaching kids responsibility(30:40) Green Acres customers(31:15) Hiring customer lifestyle(31:30) Scout AI platform(32:40) Be your own customer(33:10) Pet category expansion(34:10) Biggest misconception(35:50) Conclusion

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Michael Reda, Vice President of Omnichannel Marketing at The Marzetti Company, about driving growth in categories like refrigerated dressings and frozen bread. He shares how Marzetti approaches discovery in a digitally influenced world and how the brand reinforces storytelling with retail media and partnerships like Instacart to support basket building.They also discuss Marzetti's post-2020 eCommerce acceleration, including the foundational work behind scaling digital commerce, from improving content and search to strengthening ratings, reviews, and agency partnerships. Michael reflects on innovation, founder stories, and the career move he considers his bravest: stepping off the traditional brand path to build a digital role early on.Key TakeawaysNot being a “host food” requires a different approach to discovery and relevanceDigitally influenced sales require proactive storytelling before the storeRetail media and brand partnerships can drive basket-building impactE-commerce growth begins with strong content, search, and ratings fundamentals Hosted on Acast. See acast.com/privacy for more information.

What if the biggest threat to your brand's integrity isn't a competitor, but the sheer volume of unmanaged, ungoverned, and untraceable content your own teams are creating every single day? Agility requires more than just speed; it demands a solid foundation of control and intelligence. It's the ability to create, adapt, and deploy content at the pace of the market without sacrificing governance, consistency, or compliance. Today, we're going to talk about the content paradox facing modern enterprises. While the demand for personalized, omnichannel experiences is causing content creation to accelerate at an unprecedented rate, the systems to manage, govern, and measure its impact often can't keep up. We'll explore how to turn this content chaos into a competitive advantage, the role of AI not just as a creation tool but as a workflow agent, and why the future of marketing will be measured in outcomes, not output. To help me discuss this topic, I'd like to welcome, Luke Roberts, Global Director, Digital Strategies & Growth at Bynder.About Luke Roberts Luke Roberts serves as Global Director of Digital Strategies and Growth at Bynder, a global leader in AI-powered enterprise DAM. With nearly two decades of experience across local, regional, and global roles at Mazda Corporation, he brings first-hand experience in complex content ecosystems and digital transformation. Today, Luke helps brands overcome content complexity and deliver exceptional content experiences at scale with strategically deployed AI-powered DAM. Luke Roberts on LinkedIn: https://www.linkedin.com/in/luke-roberts-5ba3941a?originalSubdomain=nl Resources Bynder: https://www.bynder.com/en/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ The 2026 State of DAM Report will be available on 2/10 - stay tuned!Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if the biggest threat to your brand's integrity isn't a competitor, but the sheer volume of unmanaged, ungoverned, and untraceable content your own teams are creating every single day?Agility requires more than just speed; it demands a solid foundation of control and intelligence. It's the ability to create, adapt, and deploy content at the pace of the market without sacrificing governance, consistency, or compliance.Today, we're going to talk about the content paradox facing modern enterprises. While the demand for personalized, omnichannel experiences is causing content creation to accelerate at an unprecedented rate, the systems to manage, govern, and measure its impact often can't keep up. We'll explore how to turn this content chaos into a competitive advantage, the role of AI not just as a creation tool but as a workflow agent, and why the future of marketing will be measured in outcomes, not output.To help me discuss this topic, I'd like to welcome, Luke Roberts, Global Director, Digital Strategies & Growth at Bynder.About Luke Roberts Luke Roberts serves as Global Director of Digital Strategies and Growth at Bynder, a global leader in AI-powered enterprise DAM. With nearly two decades of experience across local, regional, and global roles at Mazda Corporation, he brings first-hand experience in complex content ecosystems and digital transformation. Today, Luke helps brands overcome content complexity and deliver exceptional content experiences at scale with strategically deployed AI-powered DAM. Luke Roberts on LinkedIn: https://www.linkedin.com/in/luke-roberts-5ba3941a Resources Bynder: https://www.bynder.com/en/The 2026 State of DAM Report is available here.Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Unlock the Future of Brand Growth Discover what's changing fastest in how brands grow today, straight from industry leaders who are shaping modern commerce. The RETHINK Retail Podcast takes you behind the scenes of marketplace strategies, ecosystem-driven growth, and omnichannel success. Learn from the expertise of Tim Derner of Authentic Brands Group and Remington Tonar of Cart.com as they explore: - Marketplace acceleration: How Amazon, TikTok Shop, and global platforms are driving brand expansion. - Ecosystem advantage: Why combining brands, IP, talent, entertainment, and retail partnerships creates outsized impact. - Omnichannel pitfalls: The most common traps brands fall into when trying to be everywhere at once. - AI in operations: Where automation and intelligence are quietly improving efficiency without being the headline. Whether you're a brand manager, retailer, or commerce innovator, this episode provides actionable insights to help your brand scale globally, simplify operations, and stay ahead of the competition.

Today, I'm joined by Michelle Larivee, founder & CEO of WTHN. With five NYC clinics and a recent Ulta Beauty launch, WTHN is modernizing acupuncture — offering personalized TCM treatment plans and tools to address bodily dysfunction at its root. In this episode, we discuss taking ancient healing practices mainstream. We also cover: Ulta and Canyon Ranch partnerships The healthcare-meets-wellness studio model Breaking down barriers like myths, access, and education   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    WTHN's Website: www.wthn.com  Discount Code: FITTINSIDER25 for 25% off products Visit studios in New York or shop products nationwide Michelle's LinkedIn: https://www.linkedin.com/in/michelle-larivee-35640012/  The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:17) WTHN's mission (02:02) Personal healing journey (03:35) Why acupuncture is inaccessible (05:30) Barriers to entry (07:00) Progress in New York (08:22) Education as the key (09:21) Following yoga and meditation's path to accessibility (10:32) Omnichannel strategy (12:00) Core of the business (14:15) Physical expansion strategy (15:15) Why New York (16:33) Operational challenges (19:43) Consumer trends (21:00) The original longevity tool (22:15) Healthspan over wellness (23:30) Balancing medical legitimacy with accessibility (24:24) Membership model (26:15) 2026 priorities (27:00) Ulta and Canyon Ranch partnerships (27:30) Corporate wellness and hospitality convergence (29:43) Breaking down barriers between practitioners (30:30) Where to try WTHN (31:32) Conclusion   Keywords: Fitt Insider, Joe Vennare, Michelle Larivee, WTHN, Acupuncture, Traditional Chinese Medicine, Wellness, Longevity, Preventative Healthcare, Pain Management, Fertility, Stress Management, Nervous System, Studio Model, Omnichannel, Corporate Wellness, Health Span, Business, Entrepreneurship, Fitt Insider Podcast  

Send Jackie A Message!What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio?In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how one of her private coaching clients generated $81,605 in revenue over Black Friday weekend — without chaos, burnout, or massive ad spend.Jackie walks through the exact strategy behind the sale, including why repeating proven campaigns matters more than reinventing them, how omnichannel marketing drives conversions, and how paid ads can support organic marketing instead of replacing it. She also explains why Black Friday success starts months earlier, how nurturing your community impacts high-ticket purchases like annual memberships, and what data-driven decision making looks like in real life.If you've ever wondered whether big sales weekends are possible for boutique studios — or how to run them sustainably — this episode gives you a clear, grounded roadmap.Timestamped Outline[00:00] Welcome + episode context[02:30] The $81,605 Black Friday overview[05:30] Why repeating campaigns beats changing everything[08:00] Omnichannel marketing: being “everywhere”[11:30] Building a waitlist before Black Friday[15:00] Email + SMS strategy during Black Friday[18:30] Using ads to support organic marketing[21:00] The $226 ad spend breakdown + ROAS[25:00] Top/middle/bottom funnel ads explained[28:30] Why consistency with ads matters[31:00] Longer buyer journeys + community nurturing[34:00] Setting big goals without attachment[37:00] Why this was sustainable (even with a newborn)[40:00] CTA: Studio CEO ProgramKey Takeaways ✅✔ Sustainable profit comes from repeating what works ✔ Black Friday success starts weeks (and months) earlier ✔ Omnichannel marketing increases conversion ✔ Ads should support — not replace — organic marketing ✔ You don't need massive ad spend for strong results ✔ Longer buyer journeys require ongoing nurturing ✔ Big goals work when you detach emotion from outcomesPull Quotes“Change less. Evaluate more. Repeat.”“Black Friday doesn't start on Black Friday.”“Omnichannel marketing makes it easier for people to buy.”“You don't need a massive ad spend — you need alignment.”“Sustainable profit is built year over year.”FAQ How can a yoga or Pilates studio have a successful Black Friday sale? By planning early, repeating proven campaigns, building a waitlist, and using omnichannel marketing with strategic ads.Do studios need to spend a lot on ads for Black Friday? No. Ads work best when they support strong organic marketing and community nurturing.What types of offers work best on Black Friday? Warm-audience offers like annual memberships, class packs, and loyalty-based promotions.Why is consistency important for paid ads? Consistent ads help platforms gather data, improve targeting, and increase results over time.Work with Jackie Murphy Say Hi on Instagram @studioceoofficial 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/3-marketing-mistakes Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

#746 If you're still thinking about Amazon FBA as a keyword game, this episode will completely change how you see selling online! In this episode hosted by Kirsten Tyrrel, Neil Twa returns to break down what “omnichannel” really looks like — and why you shouldn't rush into TikTok Shop, Shopify, Walmart, or retail until your Amazon business is truly incubated and profitable. He shares a three-stage framework (discover, build, optimize) and explains how today's winning sellers think less like “keyword hackers” and more like data scientists — feeding Amazon's AI the right listing data so the engine can match your product to customer intent. Neil also demos how his team uses customer-need driven product research to build SKU pipelines inside proven “nodes,” avoid the low-price commodity trap, and identify higher-margin opportunities — then pairs it all with the capital strategy required to scale without running out of inventory! What we discuss with Neil: + Amazon as an incubation engine + Omnichannel timing matters + Discover, build, optimize framework + Customer need over keywords + AI-driven listing data + SKU depth before scale + IDQ scores and algorithms + High-margin node selection + TikTok halo effect + Capital strategy for scaling Thank you, Neil! Check out Voltage Digital Marketing at VoltageDM.com. Check out Greenlight Caiman Data at CaimanData.com. Use code MillionairesU to get a free copy of Almost Automated Income With FBA — limited to the first 10 people! Follow Neil on Facebook, Instagram, LinkedIn, TikTok, and Twitter. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this OmniTalk Retail episode, recorded live from NRF 2026 at the Vusion podcast studio, Ankur Mittal, Chief Technology Officer and Managing Director of Lowe's India, joins Anne Mezzenga and Chris Walton to explain why Lowe's is commercializing its internal retail technology and what that means for the future of point of sale and omnichannel retail. Ankur shares how Lowe's India supports more than 5,000 associates across core corporate and technology functions, and why the company decided to launch a SaaS offshoot to bring its internally built POS platform to market. From hardware-agnostic design and AI-driven capabilities to modular, plug-and-play architecture, this conversation breaks down how modern POS systems are evolving into the backbone of omnichannel retail. The discussion also explores why mid-sized retailers are responding strongly to flexible, software-first POS solutions, how long POS change cycles have held retailers back, and why true omnichannel requires shared item, pricing, promotion, and inventory data across every channel. Key Topics covered: -Why Lowe's decided to commercialize its internally built retail software -Point of sale as the heart of omnichannel retail -Hardware-agnostic POS and why it matters for retailers -AI-driven capabilities including shrink identification -Modular commerce architecture and plug-and-play systems -How mid-sized retailers can modernize POS without big-bang upgrades -POS stability, speed, and operational reliability -What true omnichannel really means beyond BOPIS -Lowe's roadmap for POS, commerce engines, and enterprise platforms in 2026 Stay tuned to Omni Talk Retail for continued coverage from NRF 2026, and stop by the Vusion booth #4921 to say hello. #NRF2026 #OmniTalkRetail #RetailTechnology #RetailInnovation #PointOfSale #OmnichannelRetail