Podcasts about Omnichannel

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  • 597PODCASTS
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  • Jan 13, 2022LATEST
Omnichannel

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Best podcasts about Omnichannel

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Latest podcast episodes about Omnichannel

2X eCommerce Podcast
S06 EP56: Revenue-Based Financing: The BIG Shift to Raising Capital w/ Asher Ismail

2X eCommerce Podcast

Play Episode Listen Later Jan 13, 2022 37:19


On today's episode, Kunle is joined by Asher Ismail, Co-Founder of Co-founder of Uncapped, Europe's biggest revenue-based financing firm. Special offer for 2xers: Email asher@weareuncapped.com with the subject line “Secret 50k” for a chance to get $50k funding with zero fees.Gone are the days when eCommerce businesses were unable to raise capital. Traditional options like banks and VCs were never really preferred options, but now the market is flooded with finance companies and investors looking  to fund eCommerce. This, as you'd expect, has brought with it a different set of challenges for business owners. Choosing the right type, amount and terms  of funding is the latest puzzle to solve. This is where companies like Uncapped have come in to offer transparent and flexible options for funding.In this episode, Kunle and Asher talk about how businesses can use revenue-based financing to grow their businesses faster. You will get to hear about what makes Uncapped's offering unique, how businesses can grow with remote teams and what are the key data points for securing funding. This is a great episode for business owners and entrepreneurs.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

The CPG Guys
Custom AI-Based Applications for CPG Companies with TheMathCompany's Aditya Kumbakonam

The CPG Guys

Play Episode Listen Later Jan 8, 2022 30:29


The CPG Guys, PVSB and Sri are joined in this episode by Aditya Kumbakonam, co-founder of TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization.This is the first in a 2-episode partnership with TheMathCompany.Follow Aditya Kumbakonam on LinkedIn at: https://www.linkedin.com/in/aditya-kumbakonam-5a88738/Follow TheMathCompany online at: https://themathcompany.com/Follow theMathCompany on LinkedIn at: https://www.linkedin.com/company/themathcompany/Follow Co.dx online at: https://codx.aiFollow Co.dx on LinkedIn at: https://www.linkedin.com/company/co-dx/  Aditya answer these questions:1) Why do you think advanced analytics are a must-have for consumer goods companies in this day and age?2) What are some of the most common challenges that consumer goods companies face in applying AI and advanced analytics to solve problems?3) The Chief Data & Analytics Officer is a relatively new addition to the C-Suite. Given that data maturity is still fairly low in many organizations, what do you see as being the most effective ways that people in this role can deliver measurable ROI to their enterprises and what type of toolkit will make them more successful? 4) Do you believe process alone is not sufficient for a successful analytic solution deployment? How do the competency of people still play a critical role?5) TheMathCompany has developed their proprietary data science platform, Co.dx. What is involved in Co.dx and how does it position your clients to design, deploy and transform client business ecosystems?6) Can you give us some examples of how Co.dx has tackled issues like customer churn by developing actionable revenue growth plans and what the benefit of doing so is?7) How is assortment planning in an omnichannel world more challenging and how do you consult your clients to optimize assortment across all their retail channels?8) TheMathCompany has seen rapid growth since its inception. What's next for TheMathCompany and how do you envision Co.dx will play a role in its future growth?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Ecommerce Brain Trust
2022 Ecommerce Predictions - Episode 221

Ecommerce Brain Trust

Play Episode Listen Later Jan 4, 2022 39:07


In today's podcast, we talked with Russ Dieringer about our ecommerce predictions for the new year. We discuss emerging trends, potential issues, and try our best to figure out what we can all expect in 2022. How will the supply chain problems end? How will aggregators influence the market?  Make sure you tune in to find out! Russ Dieringer is the founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Each week, Russ creates impactful, practical, and easy to digest research that speaks to all layers of an organization, helping them see further around the corner of what's coming in retail.

Up Next In Commerce
Being a Tastemaker in Your Category, with Gail Becker, Founder and CEO of CAULIPOWER

Up Next In Commerce

Play Episode Listen Later Jan 4, 2022 39:30


The newest diets and food fads are hard to keep up with, and some come and go without you even noticing. But there are some things that aren't just passing trends. Cauliflower-based foods is one such thing, and no one in the category has done more for the movement than CAULIPOWER. Why? Because not only is CAULIPOWER gluten-free, it's also absolutely delicious, which is what Gail Becker, the founder and CEO of CAULIPOWER, believes is the secret ingredient to success. On this episode of Up Next in Commerce, I sat down with Gail for a fun chat about how she went from cooking a disastrous cauliflower pizza in her kitchen to running one of the fastest-growing frozen food brands around. She talked about how she got her foot in the door at Whole Foods, what her omnichannel strategy looks like, and why you should never let the copycats in your category get to you. Plus, stick around to hear the story of how a tiny pink house changed the course of Gail's life forever. Enjoy!Main Takeaways:Showing Up is Half The Battle: There will be times in life and business when simply being in the right place at the right time will change everything. But if you don't show up, you'll never actually find those serendipitous moments. Think of every event and every opportunity as a step forward and a chance to take your company to the next level.Don't Bat An Eye: If you have made an impact in your category, there will always be copycats and competitors. You can't focus on them because it will distract you from what's important. All you should do is work on making the best product so that even with all the competition in the world, customers will always return to you because your product is far and away superior.Prioritizing What's Needed: When you're first getting your business off the ground, oftentimes you have to build the plane as you're flying. You don't always have the money or the resources to set us your backend systems or marketing teams the way you want to, so you just do what works. But as you grow, you have to go back to those foundational elements of a business and prioritize your efforts to sure everything up.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---For a full transcript of this interview, click here.

The CPG Guys
Data as a Strategic Asset with Mars' Paola Peretti & Tiger Analytics' Kishor Gummaraju

The CPG Guys

Play Episode Listen Later Jan 1, 2022 42:36


HAPPY NEW YEAR!The CPG Guys, PVSB and his guest co-host Daniel Torres Dwyer (co-host of the new FMCG Guys podcast) are joined in this episode by Paola Peretti Global Vice President, Digital & Consumer Experience at Mars & Kishor Gummaraju, Chief Customer Officer of Tiger Analytics which develops bespoke insight solutions powered by data and technology for several Fortune 500 companies.This is a the second in a 2-episode partnership with Tiger Analytics where Paola and Kishor discuss opportunities for leveraging data and insights to drive Omnichannel excellence.Visit https://www.tigeranalytics.com/omnichannel/ to know more about the Omnichannel offerings.Follow Kishor Gummaraju on LinkedIn at: https://www.linkedin.com/in/kishor-gummaraju/Follow Paola Peretti on LinkedIn at: https://www.linkedin.com/in/paolaperetti/Follow Tiger Analytics online at: https://www.tigeranalytics.com/Follow Tiger Analytics on LinkedIn at: https://www.linkedin.com/company/tiger-analytics/Link to interesting research work by Prof. Mohan Sawhey & Paola Peretti: https://tinyurl.com/paolaperetti  Paola & Kishor answer these questions:1) Paola, you are the VP of Digital & Consumer Experience at Mars. Help our audience understand your journey so far and your current role.2) Give us an overview of the value propositions you brought for Mars and the KIND brand?3) Paola, what are some of the best examples where you have seen data being used as a strategic asset?4) How do you help with day to day decision making in an Omni Channel environment.5) How can Test and learn experiments help to drive digital transformations? Please share more from you current and previous experiments6) But making this happen in a large organization is not easy. What are the challenges you see and how do you overcome them?7) A lot of the things that Paola mentioned are very internal to the organization. How does Tiger Analytics help in overcoming the challenges that Paola outlined?8) How do you see the future evolve from each of your vantage points? “Crystal ball” the future for us if you will.9) What advice do you have for women in the FMCG industry, who aim to make it big in their careers?10) Finally how is Tiger evolving as a company to adapt to the changing environmentCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Future Commerce  - A Retail Strategy Podcast
Mid-Season Highlight Special

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Dec 31, 2021 39:43


Phillip and Brian join Ingrid on Infinite Shelf to chat about the best highlights throughout the season thus far. Tune in now!

The CPG Guys
2021 Retrospective & 2022 Predictions with Omnicom Commerce Group's Bryan Gildenberg

The CPG Guys

Play Episode Listen Later Dec 30, 2021 60:41


The CPG Guys, Sri & PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.Brian speaks with Sri & PVSB about pivotal events in CPG/Retail during 2021 and thoughts on emerging trends to watch in 2022.Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/Follow OCG online at: https://www.omnicomcommercegroup.com/Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Infinite Shelf - An Omnichannel Podcast by Future Commerce

Today on the pod, Phillip and Brian are back joining Ingrid in chatting about their mid-season favorite episodes. Tune in now!

Ecommerce Brain Trust
Measuring Success Across the Digital Shelf - Episode 220

Ecommerce Brain Trust

Play Episode Listen Later Dec 28, 2021 26:31


In today's podcast, we are talking with John Maltman about issues brands have been facing as a result of the shift to online sales channels. John gives his take on the best ways to measure success across retailers and retail media platforms, and explains what he thinks is next in the digital shelf tech.  Make sure you tune in to find out more! John Maltman is the founder and CEO of Digital Shelf Analytics platform e.fundamentals. He has built a successful 30+ year corporate career with blue-chip FMCG (CPG) companies including global giants Procter & Gamble, PepsiCo and Asda Walmart, complemented with leadership roles in high growth B2B technology and service businesses, before stepping into the world of start-ups. Frustrated with the industry's weak reaction to the enormous opportunities of ecommerce, John decided to apply his deep client-side knowledge to help brands win online, telling colleagues: ‘The market needs it, it doesn't exist, so we'll create it.'

The CPG Guys
The OMNIES - Retailer Awards for Excellence in Omnichannel Digital

The CPG Guys

Play Episode Listen Later Dec 27, 2021 32:09


Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel DigitalThis is episode 3 of 3 and awards go to Retailers for:Best in classBest UGC ExperienceMost improvedRising starMost innovativeBest enablerPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Sztuka e-Commerce
056 - Trendy e-Commerce w 2022 roku - poznaj wskazówki 10 ekspertów

Sztuka e-Commerce

Play Episode Listen Later Dec 27, 2021 50:42


Czego będą oczekiwać klienci e-Commerce w 2022 roku? Co robić, żeby sprzedawać więcej? W jaki sposób wygrywać z konkurencją? Na te pytania nie ma prostych odpowiedzi, bo w e-Commerce krajobraz zmienia się bardzo szybko. Są jednak trendy, które warto śledzić, żeby być na bieżąco.Do tego odcinka zaprosiłem ekspertów z wielu różnych obszarów, a każdemu z nich zadałem jedno pytanie: jaki jest najważniejszy trend w e-Commerce, który będziesz obserwować w 2022roku i dlaczego? Niektóre odpowiedzi mnie zaskoczyły, inne zmieniły moje myślenie o e-Commerce. Posłuchaj, co warto robić, żeby być o krok przed konkurencją.Goście specjalni:➡️ Krzystof Wieczorek,➡️ Jakub Gierszyński,➡️ Artur Olejniczak,➡️ Paweł Szymoniak,➡️ Maciej Harbuz,➡️ Jakub Czyżkowski,➡️ Tomek Kasperski,➡️ Krzysztof Rogalny,➡️ Bartosz Majewski.

The Voice of Retail
Tapestry's CDO on Transforming Culture, Team Building and Customer Empathy: Best of Conversations with CommerceNext #podcast

The Voice of Retail

Play Episode Listen Later Dec 27, 2021 42:18


Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.On this special episode I am thrilled to be sharing a full episode from my all new Conversations with CommerceNext podcast featuring Tapestry, the global house of brands that unites renowned labels such as Coach, Kate Spade and Stuart Weitzman, attributes its digital transformation success to its culture and its craft.Along with my #podcast partner Veronika Sonsev we were thrilled to sit down with the company's Chief Digital Officer, Noam Paransky to talk about how he's leading Tapestry's digital transformation and innovation, which has yielded 90%+ growth in digital compared to the prior year.After being the Senior Vice President at Gap Inc., Noam now leads Tapestry's digital innovation agenda and ensures the company delivers an inspiring omnichannel experience through all of its digital touchpoints. I launched the Conversations with CommerceNext podcast with my U.S. based partners to meet the top practitioners and thought leaders in the DTC & eCommerce marketing space, and explore both their tradecraft and share the learnings from their career journeys.Let's listen in  Thanks for tuning into today's episode of The Voice of Retail.  Be sure to subscribe to the podcast so you don't miss out on the latest episodes, industry news, and insights. If you enjoyed  this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show. Please do take the opportunity for follow Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we'll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.com Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit.  Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn.  

The CPG Guys
The OMNIES - Marketplace Awards for Excellence in Omnichannel Digital

The CPG Guys

Play Episode Listen Later Dec 26, 2021 23:29


Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel DigitalThis is episode 2 of 3 and awards go to Marketplaces for:Best in classMost improvedRising starMost innovativeBest enablerPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys
The OMNIES - Brand Awards for Excellence in Omnichannel Digital

The CPG Guys

Play Episode Listen Later Dec 25, 2021 21:13


Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel DigitalThis is episode 1 of 3 and awards go to Brands for:Best in class omniBest LoyaltyBest DTCBest at social digital engagement for omnichanneleCommerce leaderBest user experience omniBest UGC contributorMost improved omniBest Minority Owned Omnichannel BrandBest Women-Owned Omnichannel BrandPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Infinite Shelf - An Omnichannel Podcast by Future Commerce
Web3 BTC DOA FUD WAGMI: WTF (with Michael Janiack, Co-Founder and Executive Creative Director at Pattern)

Infinite Shelf - An Omnichannel Podcast by Future Commerce

Play Episode Listen Later Dec 22, 2021 57:13


Today we are talking Blockchain, Metaverse and Web3. Michael Janiack, the Co-Founder and Executive Creative Director at Pattern joins us to talk all about it. Tune in now to hear this enlightening conversation

The Story of a Brand
LTVplus - Quality of Customer Interactions Matters More than Quantity

The Story of a Brand

Play Episode Listen Later Dec 21, 2021 33:51


**This episode is brought to you by MuteSix, Ordergroove, and CartText**   In part 2, GQ Fu, Co-Founder of LTVplus mentions that the “quality of customer interaction” matters more than quantity. According to him, technology can help in speeding things up but it doesn't necessarily enhance quality. He suggested that companies should go for a personalized recovery approach, especially for subscriptions. Collating trends and capturing customer feedback insights has helped provide more value to LTVplus clients. Omnichannel customer outsourcing and failed payment recovery service are two main services offered by LTVplus. The company is in the process of catering to different kinds of brands. LTVplus's onboarding process lasts up to a month to ensure quality. GQ discusses: * Trends around customer interaction * Personalized recovery approach * Working with brands * Criteria for brands * Onboarding process at LTVplus * Key insights and trends * Upcoming events Join Ramon Vela and GQ Fu as they break down the inside story on The Story of a Brand. For more on LTVplus, visit: https://www.ltvplus.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is brought to you by Ordergroove. It's time to let your customers enjoy the products they love without the friction of reordering... That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/  * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ 

FreightCasts
Solving the world's hardest omnichannel logistics problems with Flexe EP62 FreightWaves Insiders

FreightCasts

Play Episode Listen Later Dec 16, 2021 24:02


On this episode of FreightWaves Insiders, Dooner catches up with Flexe vp of product and engineering Anthony Girolamo. Girolamo leads the product and engineering organization, and his teams are responsible for the development of the Flexe Logistics Platform and the capabilities that set Flexe apart. Prior to joining Flexe, Anthony spent 9 years at Amazon as a senior technical leader of Amazon Fulfillment Technologies and Supply Chain Optimization Technologies. He also held senior software engineering positions at Microsoft, and received both his BSE and MSE in Computer Science at the University of Michigan.Flexe solves the hardest omnichannel logistics problems for the world's largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allows Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade technology to deliver innovative eCommerce fulfillment, retail distribution, same-day delivery, and network capacity programs to the Fortune 500.Subscribe to FreightWaves Insiders wherever you get your podcasts and never miss an episode. New shows drop every Thursday.Visit FlexeFollow FreightWaves Insiders on Apple PodcastsFollow FreightWaves Insiders on SpotifyMore FreightWaves PodcastsSubscribe to the WTT newsletter

FreightWaves Insiders
Solving the world's hardest omnichannel logistics problems with Flexe

FreightWaves Insiders

Play Episode Listen Later Dec 16, 2021 24:02


On this episode of FreightWaves Insiders, Dooner catches up with Flexe vp of product and engineering Anthony Girolamo. Girolamo leads the product and engineering organization, and his teams are responsible for the development of the Flexe Logistics Platform and the capabilities that set Flexe apart. Prior to joining Flexe, Anthony spent 9 years at Amazon as a senior technical leader of Amazon Fulfillment Technologies and Supply Chain Optimization Technologies. He also held senior software engineering positions at Microsoft, and received both his BSE and MSE in Computer Science at the University of Michigan.Flexe solves the hardest omnichannel logistics problems for the world's largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allows Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade technology to deliver innovative eCommerce fulfillment, retail distribution, same-day delivery, and network capacity programs to the Fortune 500.Subscribe to FreightWaves Insiders wherever you get your podcasts and never miss an episode. New shows drop every Thursday.Visit FlexeFollow FreightWaves Insiders on Apple PodcastsFollow FreightWaves Insiders on SpotifyMore FreightWaves PodcastsSubscribe to the WTT newsletter

2X eCommerce Podcast
S06 EP55: Systematising User Generated Content UGC that activates Authentic Communities w/ Adam Dornbusch

2X eCommerce Podcast

Play Episode Listen Later Dec 16, 2021 44:27


On today's episode, Kunle is joined by Adam Dornbusch, Founder and CEO of  Entribe, an all-in-one CRM platform that simplifies creator management and the process of acquiring high-quality, brand-approved UGC at scale.It is common knowledge that good quality user generated content outperforms all other types of content by some distance. Yet most brands struggle to create a steady flow of UGC that can be leveraged. The common “fix” is to give away big rewards hoping that luck out with good UGC, or simply pay an influencer. But neither of these methods offer consistent results. But then what can brands do?Spoiler Alert: generating brand-appropriate UGC on a consistent basis requires a LOT of work. You need to start with building a real community of your fans and having the right tech to help you stay on top of things.In this episode, Kunle and Adam talk about the ingredients you need to start generating UGC. You will get to hear about what builds a sense of community, how to source brand-appropriate content, importance of rewards, and much much more. This is a great episode for marketers and social media geeks.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Real Talk With Rob Tavi
ReImagining the Electronics B2B Industry | Real Talk Ft. Lectrix CEO, Graham Kilshaw | Episode 48

Real Talk With Rob Tavi

Play Episode Listen Later Dec 15, 2021 55:47


We have so many great stories untold, we all have them! With each great story comes the experience and insights to make educated decisions contributing to the evolution of our business operations, tools and technologies adopted. Business infrastructure and digital transformation investments are more crucial now than ever as companies explore strengthening their marketing and omni-channel strategy approach to relate to each customer uniquely and improve their experience, but what obstacles contribute to implementation failures and when is the right time to pull the plug? Tune in to this episode of Real Talk with Rob Tavi Ft. Lectrix CEO, Graham Kilshaw and join the conversation as we dig into the reimagining of the electronics B2B industry! Lectrix (formerly ITEM Media) has 40+ years of experience evolving from a publisher of EMI/EMC and Thermal Management media brands to a strategy firm, full-service marketing agency, and online event host dedicated entirely to the B2B electronics industry. They know first-hand how to help ambitious companies achieve success. Want to see the proof, or have a custom request? Check out Lectrix website to learn more! https://lectrixgroup.com/

The CPG Guys
Slinging Suds on the Internet with MolsonCoors' Sara Goucher

The CPG Guys

Play Episode Listen Later Dec 15, 2021 41:58


The CPG Guys, Sri & PVSB, are joined in this episode by Sara Goucher, Director of eCommerce at the Molson Coors Beverage Company. For more than two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel's, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made.Follow  Sara Goucher on LinkedIn at: https://www.linkedin.com/in/sara-welch-goucher-b6406229/ Follow MCBC on LinkedIn at: https://www.linkedin.com/company/molson-coors/Follow MCBC online at: https://www.molsoncoors.com/ Sara answers these questions:1)  What are the core activities that your team supports at MolsonCoors and how do you interface with sales, marketing & distribution, navigating a matrixed organization?2) Would you tell us about “Tied House Laws” and the “Three Tier System” to ground our audience in how you navigate your operations?  3) How do Tied House laws impact your ability to engage with different types of clients, specifically around retail media when dealing with Walmart Connect & Kroger Precision Marketing vs. Instacart Ads or Drizly Ads which are managed by marketplaces?  4) What are the levers that you are able to use to have a material impact on consumer engagement at Molson Coors and what are the outcomes you are able to measure? 5) Are retailers sufficiently prioritizing the importance of adult beverage as a category contributor and how are you able to elevate the focus retailers should be putting against your category?6) What do you see as  the link between eCommerce and in-store sales? How does eCommerce influence in-store sales and how does your team support this?  7) How does content contribute to the digital shelf experience and how you determine where to invest against content?  8) What are some of the most meaningful insights you can share with us about behavior changes in alc bev retail since the beginning of the pandemic and how are these influencing your business decisions?  9) How does UGC play into MCBC's content strategy?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Unpacking the Digital Shelf
People + Process + Tech: How KEEN is driving omnichannel success in a digital-first world, with Matt Krueger, Vice President, Global Marketplaces & Pure Play at KEEN

Unpacking the Digital Shelf

Play Episode Listen Later Dec 13, 2021 34:51


When Covid accelerated the importance of digital, hybrid footwear brand KEEN was ready. Not that it wasn't hard, but they had already been making the investments in digital channels, digital and data teams, and the organization and processes to do it at a global scale, driving success both online and in-store. Matt Krueger, Vice President, Global Marketplaces & Pure Play at KEEN, joins Peter and Rob to talk about the foundations they built, and where they expect those innovations to take their business in 2022.

The CPG Guys
Sustained Growth Through Efficient Advertising with Perpetua's Adam Epstein

The CPG Guys

Play Episode Listen Later Dec 11, 2021 51:54


The CPG Guys, Sri & PVSB are joined in this episode by Adam Epstein, VP of Growth at Perpetua, a company that is obsessed with building advertising tools that unlock predictable, sustainable growth for anyone who sells online. They leverage AI to enhance human creativity - not replace it. Adam is also the host of "Growth Sessions" a podcast that explores key trends shaping the eCommerce industry.This is a 1-episode partnership with Perpetua.Follow Adam Epstein on LinkedIn at: https://www.linkedin.com/in/epsteinadam/ Follow Perpetua online at: http://perpetua.ioFollow Perpetua on LinkedIn at: https://www.linkedin.com/company/perpetua-labs/Subscribe to "Growth Sessions" podcast at: https://podcasts.apple.com/us/podcast/growth-sessions-ecommerce-advertising/id1520474105Adam answers these questions:1) What is the origin of Perpetua and what critical needs in the industry did it seek to address?2) Earlier this year, Ascential acquired Perpetua. How does Perpetua fit into Ascential's digital commerce division?3) Why is retail media investment for brands “non-negotiable” in a growth strategy?4) What are the major areas of investing in omnichannel retail media that challenge brands without platforms like Perpetua?5) What are the Retail media building blocks (how a retail/marketplace starts) + and then how they grow?6) What has been happening in Retail media's global growth that brands need to understand?7) How is Amazon ads' business growing in such a way that brands need platform solutions to win on their digital shelf?8) What's Amazon Marketing Cloud, why is it so important and how does Perpetua help brands with the cloud?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Trends + Tensions presented by BHDP
2021 in the Rearview: The Retail Market

Trends + Tensions presented by BHDP

Play Episode Listen Later Dec 10, 2021 18:27


Of all the industries where BHDP practices architecture and design, the Retail industry may have been hit the hardest in 2020. BHDP Retail Market Leader Andrew McQuilkin joins Host Brian Trainer to discuss how this resilient industry has responded to supply-chain, staffing shortages, and health and safety mandates in 2021. Reflecting on the predictions made in the first episode this season, “Looking Back and Looking Beyond,” Andrew weighs in on the key changes and influencers to watch in Retail.

Ahead of the Game
B2B & Omnichannel Marketing

Ahead of the Game

Play Episode Listen Later Dec 10, 2021 50:17


In this final episode of 2021, host Will Francis talks to Dominik Schneider, global head of digital marketing and customer engagement at Straumann Group, one of the world's leading manufacturers of dentistry products. He discusses how he has built up the group's social channels, and run global integrated campaigns across all markets and brands, and gives us an insight into their omnichannel demand generation engine. While marketing to dental professionals is a B2B activitiy, at the end of the day it's all really "business to humans". The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

2X eCommerce Podcast
S06 EP54: SWIMINISTA - How Andréa is Building an Eco-Conscious Brand from Ground-Up

2X eCommerce Podcast

Play Episode Listen Later Dec 9, 2021 50:23


On today's episode, Kunle is joined by Andréa Bernholtz, Co-Founder of the eco-conscious Swiminista brand, a collection of ultra-comfortable swimwear featuring a soft, luxurious nylon fabric made from post-consumer plastics.As the effects of climate change become more and more prevalent, awareness around sustainable and eco friendly products is on the rise. So much so that for many businesses these buzzwords have become a marketing strategy. But what does it really mean to build an eco-conscious or eco-friendly business? It is more than just planting a tree for every order you get, it is a lifestyle.  In this episode, Kunle and Andréa talk about building and growing an eco-conscious brand. You will get to hear about what the supply chain for such a business looks like, how to package and market such products, balancing sustainability with profit. This is a great episode for entrepreneurs.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Microsoft Business Applications Podcast
Digital Contact Center with Neha Bajwa

Microsoft Business Applications Podcast

Play Episode Listen Later Dec 6, 2021 31:00


FULL SHOW NOTES https://podcast.nz365guy.com/340 A brief introduction about Neha Bajwa's life and what she is passionate about  Neha talks about her journey into Microsoft A conversation full of insights about collaborative apps; how it works and how important it is Neha answers how Dynamics 365 and Microsoft teams come together A discussion full of information about Customer Experience for sales, the marketing and also about the service In achieving the success of a business, Neha shares how Customer Experience, Marketing and Service plays a big role Neha gives an overview of the Digital Contact Center Neha answers how Digital Contact Center solutions are integrated with Microsoft Teams  RESOURCES All in one Digital Contact Center  Introducing Voice Channel for Dynamics 365 Customer Service (microsoft.com) Voice channel in Omnichannel for Customer Service | Microsoft Docs Customer Service Omnichannel Support | Microsoft Dynamics 365 Microsoft Customer Experience Platform  Introducing Microsoft Customer Experience Platform: A complete marketing solution for connected experiences. Customer Experience Platform | Microsoft  Collaborative Apps  Accelerate cross-organization collaboration with Dynamics 365 and Microsoft 365 CREDITS Music by: StockSounds Title: Energetic Upbeat Pop Summer Licensee: Cloverbase Limited Support the show (https://www.buymeacoffee.com/nz365guy)

The Tech Blog Writer Podcast
1805: The Tech Helping Brands Adopt an Omnichannel Approach to Retail

The Tech Blog Writer Podcast

Play Episode Listen Later Dec 6, 2021 29:56


We are currently right in the eye of the storm of the holiday season, and I find myself fascinated by how technology is raising our expectations from retailers. Everything from smart changing rooms, smart mirrors, and the evolution of virtual shopping via 3D, AR, and virtual try-on's highlights how much the industry has changed. Zakeke is empowering brands and retailers to offer their customers live product personalization and 3D / AR View. Zakeke also integrates Visual Commerce Solutions online and offline to engage their customers with a rich and interactive "design-your-own"​ experience. People are different and have unique tastes. As customers, they want to play a primary role in designing the products they use, configuring them according to their needs and preferences. Merchants are discovering the value of letting their customers create their own unique products and taking personalization a big step into mass customization. Lou Leporace joins me on Tech Talks Daily to discuss how Zakeke enables merchants to meet the increasing demand for customized products.

2X eCommerce Podcast
S06 EP53: Accurate eCommerce Analytics in a First Party Data Era w/ Edward Upton

2X eCommerce Podcast

Play Episode Listen Later Dec 2, 2021 41:27


On today's episode, Kunle is joined by Edward Upton, Founder of Little Data, a platform that helps eCommerce merchants automatically connect Google Analytics with platforms such as Shopify and apps like ReCharge and Facebook Ads.Making data-based decisions is a goal for many-a-business. But getting a unified picture of data from multiple platforms is a major challenge to say the least. Add to that the many privacy related changes in the industry, and you're looking at an almost impossible jigsaw puzzle. Data is getting more fragmented and harder to tie into creating a bigger picture. This is the problem that companies like Littledata are helping solve by providing a connector that enables companies to get better raw data which leads to better decisions.In this episode, Kunle and Edward talk about the importance of and challenges around eCommerce Analytics. You will get to hear about what types of events you should be tracking, the biggest hurdles to data tracking, impact of iOS 14 and much much more.  This is a great episode for business operators and marketers.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

The CPG Guys
Succeeding in Omnichannel B2B/B2C with JBS Pilgrim's Riz Akbar

The CPG Guys

Play Episode Listen Later Dec 1, 2021 45:33


The CPG Guys, Sri & PVSB, are joined in this episode by Riz Akbar, Head of eCommerce for JBS Pilgrim's, a leading global provider of high-quality food products, including well-recognized brands and value-added premium products. As one of the world's largest poultry producers and a fully integrated pork producer, Pilgrim's has provided wholesome, quality products to customers and consumers for more than seven decades.Follow  Riz Akbar on LinkedIn at: https://www.linkedin.com/in/riz-akbar/ Follow JBS Pilgrim's on LinkedIn at: https://www.linkedin.com/company/pilgrims-corp/Follow JBS Pilgrim's online at: https://www.pilgrims.com/Riz answers these questions:1) Your story starts at University of Panjab, then you became a finance professional eventually emerging as an ecommerce leader. Decompose this for our audience and tell us how all this change came to be.2) In your opinion, what are the key components of a successful omnichannel B2B perishable food business?3) How is JBS Pilgrims working to ensure it is ecommerce & omnichannel ready = what are specific initiatives or actions you have taken?4) DTC - it seems every brand is focused on delivering some sort of direct partnership with the consumer especially if subscription oriented. How are you focused on it? 5) How are you focused on building a team and what does your team specifically focus on - is it knowledge or revenue?6) How is UGC important to you and the brands you support. Since you are primarily B2B is the type of content different that B2C?7) The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play, how are you responding to this and preparing for the transformation?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Ecommerce Brain Trust
‘The Brilliant Basics' - Lessons From the 2021 Omnichannel Retail Index - Episode 216

Ecommerce Brain Trust

Play Episode Listen Later Nov 30, 2021 22:12


In today's podcast, we talk with Kathy Kimple about the 2021 Omnichannel Retail Index, a study conducted every year that aims to evaluate how retailers and brands from multiple verticals are implementing key digital and omnichannel features as well as to give us insight into the best practices and table stakes. What are the most common features and functions in online retail and which ones should you focus on to boost your conversion rate? Make sure you tune in to find out more! Kathy Kimple is the Chief Retail Officer of FitForCommerce, a specialty ecommerce and digital consultancy. She has over 30 years of experience in retail with a focus on retailers, brands, and grocery, covering digital strategy and store operations, registry, marketing, tech selection, and organizational design. 

B-Time with Beth Bierbower
Is the TV the Next New Healthcare Platform? A discussion with Independa CEO & Founder Kian Saneii

B-Time with Beth Bierbower

Play Episode Listen Later Nov 30, 2021 38:30


Our guest today has created a simple, integrated platform that uniquely leverages the one piece of technology that is ubiquitous with the elderly – and that is the television.  Kian Saneii is the Founder and CEO of Independa, a company that provides everything from video chat to reminders through the television.  Kian is going to explain how Independa is helping reduce the angst of caregivers and the elderly and creating a foundation for bi-directional communication.    Show notes:  You can reach Kian at Kian@independa.com.  Book Recommendations: The Innovator's Prescription & The Innovator's Dilemma by Clay Christenson; Jonathan Livingston Seagull by Richard Bach; The Little Prince by Antoine de Saint Exupery; Childhood's End by Arthur C. Clark; The Creative Destruction of Medicine: How The Digital Revolution Will Create Better Healthcare by Eric Topol; The Art of War by Sun Tzu.  Podcasts: The Catch and Kill Podcast with Ronan Farrow

The CPG Guys
Driving Omnichannel Growth Through Insights & Technology with Tiger Analytics' Kishor Gummaraju & Sari Somani

The CPG Guys

Play Episode Listen Later Nov 27, 2021 47:59


The CPG Guys, Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Strategic Partnerships Engagement Manager of Tiger Analytics which develops bespoke solutions powered by data and technology for several Fortune 500 companies. This is a the first in a 2-episode partnership with Tiger Analytics.Visit https://www.tigeranalytics.com/omnichannel/ to know more about the Omnichannel offerings.Follow Kishor Gurramanju on LinkedIn at: https://www.linkedin.com/in/kishor-gummaraju/Follow Sari Somani on LinkedIn at: https://www.linkedin.com/in/saraswati-somani-1a16b336/ Follow Tiger Analytics online at: https://www.tigeranalytics.com/ Follow Tiger Analytics on LinkedIn at: https://www.linkedin.com/company/tiger-analytics/Kishor & Sari answer these questions:1) You have been at various other analytics & consulting houses - what attracted you here as a CCO? What unique capability do you see here that will allow rapid growth? Why don't you start with informing our audience about the core values of the company and who Tiger analytics clients are and how you help them everyday?2) Omnichannel commerce is hot - what are Tiger's offerings here and what type of outcomes are you driving?3) Maximizing ROI on all spends? Almost cliché. How do you go about doing that?4) What do you think is the role of search & content ?5) What are you seeing happen in the Last Mile fulfillment space? And why should a large Brand bother?6) Tiger seems to see AI as an anchor for intelligence. Explain this for our audience and if you're a retailer - why do you care?7) What are thoughts on Personalization and Segmentation?7) Lot of great thoughts, but how about Activation. How do you ensure that?We are in a global supply chain crisis. What solutions or offerings do you have for CPG to manage through this?8) Kishor you have been part of large Digital Transformation (whatever that may mean). Can you demystify this term for us and What is your philosophy for scale  This is a cardinal question within any CPG organization, how do you help drive scale and adoption?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

HIMSSCast
Revisiting streamlined consumer blood testing — with David Stein

HIMSSCast

Play Episode Listen Later Nov 26, 2021 27:35


While the world has been glued to Elizabeth Holmes' trial, the digital health startup world hasn't given up on the original dream of Theranos: convenient, accessible, low-cost blood testing available at retail locations in the community. In today's HIMSSCast, host Jonah Comstock checks in with David Stein, CEO of Babson Diagnostics. The company has developed a low-volume blood test that can be operated without a phlebotomist and can perform a large panel of often-requested diagnostics. Jonah and David discuss why this technology is important, how it works, and what it's like to operate in this space when the wounds from the Theranos scandal are still fresh.Talking points:Babson's pitch (and the elephant in the room)Doing accessible blood testing “without cheats”Partnering with retailers, Siemens, and BDInnovating the blood draw itself, and why its importantInnovating the logistics of the testing industryA win-win for consumers, payers, providers, and retailersHow easy consumer blood testing can fit into other virtual care trendsThe impact of the Theranos scandal on the blood testing industryHow Babson approaches innovation at scaleConsumer blood testing and health equityHelping people take control of their own healthIntegrating point solutions into one healthcare ecosystemMore about this episode:Theranos whistleblower talks ethics in health tech startupsTime for Innovation in Blood Testing Technology (from Babson's website)'Omnichannel' is the new watchword as big tech, retail get serious about healthcareBlood testing startup partners with Israel's Sheba Medical Center to support COVID-19 quarantine measures

2X eCommerce Podcast
S06 EP52: How Getting a Grasp of Critical Metrics Accelerated Kindred Bravely's Growth w/ Garrett Akerson

2X eCommerce Podcast

Play Episode Listen Later Nov 25, 2021 59:10


On today's episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely, a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%.Running a profitable business is a challenge at the best of times. But if you don't have a handle on your numbers, this challenge can become insurmountable. It's fair to say that almost every business owner already recognises the power of data, and many spend a lot of money on analytics tools as well. But simply having your numbers on hand is very different from truly understanding them. Herein lies the difference between the truly profitable businesses and the rest of the pack.In this episode, Kunle and Garret talk about scaling a business with typically low-LTV products to over $30 million in revenue. You will get to hear about what it takes to deleverage from Amazon, knowing which metrics to track, why using spreadsheets still works and tips on running a business with your partner. This is a great episode for business owners and operators.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Behind the Numbers: eMarketer Podcast
Brand Anatomy: How Mack Weldon Went From D2C to Omnichannel | Nov 24, 2021

Behind the Numbers: eMarketer Podcast

Play Episode Listen Later Nov 24, 2021 22:35


In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel strategy to improve the customer experience—and do better in the process. We also cover how Mack Weldon has tackled the supply chain issues currently facing many brands. For sponsorship opportunities contact us:   advertising@insiderintelligence.com.   For more information visit:   https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2021 Insider Intelligence

The Podcast On Podcasting
Ep113: How To Support Your Podcast's Growth - Kenneth Kinney

The Podcast On Podcasting

Play Episode Listen Later Nov 23, 2021 35:14


Check out this episode with Kenneth Kinney to learn some ideas and techniques in determining your WHY to start your own podcast and turning your interest into a source of income.   WHAT TO LISTEN FOR Getting motivated in creating a podcast What you get out of having a podcast 3 Takeaways to support your podcast's growth The pros and cons of the different types of monetizing strategies  Defining your podcast avatar    RESOURCES/LINKS MENTIONED Ep30: More Ways To Monetize Than You Think - Pitfall #11 Clubhouse: The Social Audio App Seth Godin   ABOUT KENNETH KINNEY Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in Omnichannel strategies and is known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on-air host and producer of TV and Radio programs. He is the host and "Chief Shark Officer" of the "A Shark's Perspective" podcast.   CONNECT WITH KENNETH Website: A Shark's Perspective LinkedIn: Kenneth Kinney IG: @asharksperspective Podcast: A Shark's Perspective  Facebook: A Shark's Perspective   CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Visit GrowYourShow.com and Schedule a call with Adam A. Adams!

Infinite Shelf - An Omnichannel Podcast by Future Commerce
The Discount Drug (Interview with Givz Founder/CEO, Andrew Forman)

Infinite Shelf - An Omnichannel Podcast by Future Commerce

Play Episode Listen Later Nov 23, 2021 32:00


We keep it real here on Infinite Shelf. We don't paint a shiny varnish on a messy topic and gloss over the details. We put on our reality hats, face facts, and try to solve the problem as best we can. Today on the pod we'll do exactly that in my interview with Givz Founder and CEO, Andrew Forman. Listen now!

Honest eCommerce
148 | The Omnichannel Tide Raises All Your Channels | with Hilary Quartner

Honest eCommerce

Play Episode Listen Later Nov 22, 2021 29:25


Hilary Quartner is Co-CEO and Co-founder of Hilma, a new natural remedies brand that is creating herbal alternatives to your medicine cabinet staples.  On this podcast, we talk about why it's better for you to start your store now, determining where you are when your customers need you, Hilma's dedication to their product, and so much more! To learn more, visit: http://honestecommerce.co Resources: Get natural remedies backed by science hilma.co  - Use code HONEST10 to get 10% off your first purchase Connect with Hilary linkedin.com/in/hilary-quartner-04a64127 Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of Rewind's welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get started with a free account at klaviyo.com/honest

The CPG Guys
Scaling an Omnichannel Brand with JiMMYBAR's Jim Simon

The CPG Guys

Play Episode Listen Later Nov 20, 2021 48:28


The CPG Guys, Sri & PVSB, are joined in this episode by Jim Simon, the co-founder & CEO of JiMMYBAR, a family company with a female co-founder & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like immune boosting fruit, Collagen, Turmeric, Guarana Caffeine, Keto friendly nuts. Follow  Jim Simon on LinkedIn at: https://www.linkedin.com/in/jisimon/Follow JiMMYBAR on LinkedIn at: https://www.linkedin.com/company/jimmybar-whole-food-bars/Follow JiMMYBAR online at: http://www.jimmybars.comJim answers these questions:1) You were involved in tech M&A and your sister was running a restaurant, what made the two of you decide to start up a nutritional bar business?2) Did you hit the right recipes right off the bat or how did you evolve them into actual products?3) There are many things in my life that are non-negotiable. What was non-negotiable from an ingredients or taste perspective in your products?4) What were some of the ROI obstacles that you faced in getting your products listed in physical retail stores and how did that drive your Go To Market strategy, particularly as it relates to food service?5) How did JiMMYBAR develop into an omnichannel brand? How did you go about building and marketing your own brand site and when did you decide to enter the Amazon marketplace? On Amazon are you 1P, 3P or a combination?6) What are the tools and techniques you leveraged to grow your business on Amazon, particularly around supply chain and retail media?7) Your physical retail strategy has been quite successful. Hardly a week goes by without seeing you post on LinkedIn new retail listings: Commissaries, CIBO, TravelCenters, GetGo, GTM, Rite Aid, CVS, Costco and many others. What made it ROI positive when earlier it did not and is there a common path to listing success?8) You seem to have been a travel warrior as you built out your business. What has been the impact of the pandemic on your selling?9) Early in your startup, you made a conscious decision not to seek VC as you built your business. How did you manage scaling your business without substantial external capital and how has that changed?10) How do you think about developing innovation that scales successfully? What are the key elements of this process and where are you focusing for expansion?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Omni Talk
Spotlight Series | Inventory Accuracy Got You Down? RFID Is An Easy Way to Cure What Ails You

Omni Talk

Play Episode Listen Later Nov 18, 2021 39:27


Omnichannel retailing during the pandemic has placed one hell of a premium on inventory accuracy in stores and throughout the supply chain. But so much of the legacy store level and DC level infrastructure is not equipped to give us the data and level of accuracy that we need to meet these new demands. Kris Barton of Avery Dennison and Umesh Umesh Cooduvalli of Detego join Chris Walton for the latest installment of the Omni Talk Spotlight Series to discuss why RFID may just be the answer. Together they explore how RFID can: - Greatly improve store level inventory accuracy - Improve your performance on buy online, pickup in store - Reduce the amount of split shipments out of your stores - And give you a leg up on the future More and more stores are becoming like mini-warehouses, so the premium on inventory accuracy will soon be at an all-time high (if it isn't already). *Sponsored Content*

2X eCommerce Podcast
S06 EP51: Optimising CLV with Cohort Analysis w/ Eden Amirav

2X eCommerce Podcast

Play Episode Listen Later Nov 18, 2021 49:33


On today's episode, Kunle is joined by Eden Amirav, Founder & CEO of BeProfit, a Profit Optimization and Analytics platform helping eCommerce businesses grow by leveraging the power of their own data. BeProfit is top-rated on Shopify app store and is also available on Wix stores.We often hear merchants complain of rising costs and reducing margins. But most of those aren't able to really quantify their claims about costs, margin and profits. The eCommerce landscape is soo dynamic that keeping tabs of costs and margins has become a real challenge. Making key buying and selling decisions without truly knowing your numbers can backfire in a hurry! On the other hand, knowing your numbers well not only helps you make sound decisions, but also helps you uncover opportunities you may not have known about.In this episode, Kunle and Eden talk about profit calculation for fast growing eCommerce merchants. You will get to hear about why many businesses struggle to calculate their true profit, what is Cohort Analysis and what is the ideal look back window.  This is a great episode for business owners and operators.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Sourcing Journal Radio
Fashion in Focus: Omnichannel Becomes Omnipresent

Sourcing Journal Radio

Play Episode Listen Later Nov 15, 2021 18:44


Amid the retail disruptions of the pandemic, consumers began shopping online more than ever before. But escalating e-commerce sales are not solely a positive for retailers' profitability. In AlixPartners and Sourcing Journal's recent industry survey: “2021 Fashion in Focus: Investing in a Future Forged by Adversity,” respondents were largely split on whether the growth in online sales had an accretive or dilutive effect on their business, and a number were unclear on the impact. Serving a customer in store has a different cost structure than fulfilling online orders, and the labor, operational and other expenses for the latter can add up. This makes it more difficult to calculate the actual net financial result of digital sales, explained Bryan Eshelman, a managing director at AlixPartners, in a recent conversation with Sourcing Journal founder and president Edward Hertzman. “It is a hard, tangled web of costs and activities to untangle and really truly understand,” said Eshelman. Learn more about your ad choices. Visit megaphone.fm/adchoices

MarTech Podcast // Marketing + Technology = Business Growth
Omnichannel Experiences That Drive Loyalty -- Josh Francia // Blueshift

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Nov 12, 2021 15:23


Josh Francia, Chief Growth Officer at Blueshift expounds on omni channel experiences that drive customer loyalty. Connecting customer data across multiple channels helps brands to influence customer behaviour. And in effect win their loyalty. Today, Josh gets into the best ways to use omni channel experiences to build customer loyalty. Show NotesConnect With: Josh Francia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2X eCommerce Podcast
S06 EP50: How Collaborative Commerce Could Potentially Disrupt Traditional Wholesaling w/ David Perry

2X eCommerce Podcast

Play Episode Listen Later Nov 11, 2021 51:16


On today's episode, Kunle is joined by David Perry, Co-Founder & CEO of Carro, a new age eCommerce platform that combines Cross‑Store Sales and Influencer Marketing. The platform already has over 33,000 stores and 7 Million influencers!Every merchant's dream is to become a one-stop shop for their niche. To be able to sell products that aren't necessarily in their vertical, yet go perfectly well with what they sell. For almost all merchants, such an operation would be out of reach. The sheer volume of investment and overheads would be overwhelming. All that was true until now. Say hello to Collaborative Commerce.Imagine being able to partner with brands that sell products complimentary to yours and seamlessly sell all those products from your own shopping cart! The possibilities it would open up are endless. Creating bundles and curating products will take on a whole new meaning. Is this the next frontier for online retail?In this episode, Kunle and David talk about reshaping the future of online retail through Collaborative Commerce. You will get to hear about how you can seamlessly extend your sales channels and create product offerings that were previously unthinkable. This is a great episode for business owners and marketers.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

2X eCommerce Podcast
S06 EP49: Marketing Leaders Q4 BFCM Forum

2X eCommerce Podcast

Play Episode Listen Later Nov 8, 2021 55:54


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Ian Leslie, with an expert panel consisting of Stephan Lukac, Joe Cornfield, Michael Ahuja and Lewis Fauset.We've mentioned in various episodes how Creative is one of the main pillars of online marketing. While that is true, there is a lot of other stuff that goes into creating a marketing strategy that delivers. This includes the nitty gritty of each step in the marketing lifecycle. Right from deciding on which channels you'll focus on and why, to how you collect, manage and ultimately use data, to when you run your ads and at what spend. Decisions on all of these factors can have exponential effects on the success or failure of your marketing efforts.In this episode, our expert panel discusses how marketing teams can strategize this Q4. You will get to hear about setting the right expectations for the holiday period, building up your marketing efforts till BFCM, CRM best practices and tips on building communities. This is a great episode for marketers and merchants alike.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

2X eCommerce Podcast
S06 EP48: Zero and 1st Party Data for Q4

2X eCommerce Podcast

Play Episode Listen Later Nov 7, 2021 54:18


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Rosie Bailey, with an expert panel consisting of Ban Parr, Val Geisler, Dan McGaw and Meghann York.We all know that there have been seismic shifts in the marketing landscape. The iOS 14 update has made it difficult for ad platforms like Facebook to collect user data. The end result is that ads targeting is not as precise as it used to be. But it doesn't stop there, other policies like phasing out of cookies are going to further reduce targeting capabilities.We are now officially living in the world of owned audiences. If you don't own your audience data, it will become progressively harder to market effectively in the future. This starts with building your email lists and communities. Many might say if you don't have a list already then you've missed the bus. But that is not entirely true, you can use the upcoming holiday period to get started on your data collection strategy.In this episode, our expert panel discusses how marketing teams can actively and passively collect, process and use data to deliver personalized experiences to both customers and prospects. You will get to hear about best practices for personalisation and specific tips for the holiday period. This is a great episode for marketers and merchants alike.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

2X eCommerce Podcast
S06 EP47: Performance Marketing for Q4

2X eCommerce Podcast

Play Episode Listen Later Nov 6, 2021 46:57


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Chloë Thomas, with an expert panel consisting of Nii A. Ahene, Nick Shackleford, Darius Kunca and Steve Dinelli.Gone are the days of just throwing together creatives last minute and hoping the Facebook algorithm does the work for you. This year will be the first BFCM post the privacy data changes. The old way doing things is now, well, the old way. The current and projected marketing landscape calls for fresh ideas and more preparedness. Having a marketing strategy and roadmap has become more important than ever. But it is not all doom and gloom. If history has taught us anything, it is that with change comes opportunity. In this episode, 4 marketing experts discuss the current landscape of performance marketing and share a mini-roadmap on how to approach media buying on social platforms this Q4. You'll hear about how this Q4 has no precedent, how you can still drive revenue on Facebook and what other channels you can consider . This is a great episode for marketers and media buyers.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

2X eCommerce Podcast
S06 EP46: DTC Founders BFCM Q4 Strategy Roundtable 2 at Commerce Accel Conference

2X eCommerce Podcast

Play Episode Listen Later Nov 5, 2021 47:40


Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Derric Haynie, with an expert panel consisting of Eric Toz,  Marc Barros, Dylan Mullan and Umar Qamar.It is said that problems are often opportunities in disguise. The last 18 months have been full of such problems and those that have grabbed the opportunities they offered have prospered. But taking advantage of such opportunities is no mean feat. It requires strategy and the ability to go all in - whether it's diversifying your offer or uprooting and moving your business elsewhere.In this episode, you'll hear from 4 upper mid-market DTC ecommerce operators on how they strategise making the most of market opportunity and growing YoY. You'll hear how these businesses pivoted during covid, how they are dealing with changes in privacy laws and what are their go-to retention strategies. This is a great episode for business owners and entrepreneurs.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

The CPG Guys
Scaling DTC into Omnichannel with Chomps Meat Snacks' Pete Maldonado & Stacey Hartnett

The CPG Guys

Play Episode Listen Later Nov 3, 2021 37:30


The CPG Guys, Sri & PVSB, are joined in this episode by Pete Maldonado the co-founder & CEO of Chomps & the Sr Director of eCommerce Stacey Hartnett. Chomps is a manufacturer of protein-packed meat snacks that deliver on taste, simple ingredients and powerful nutrition!Follow  Pete Maldonado on LinkedIn at: https://www.linkedin.com/in/petermaldonado/Follow Stacey Hartnett on LinkedIn at:  https://www.linkedin.com/in/stacey-hartnett-berger-6b2aa124/Follow Chomps on LinkedIn at: https://www.linkedin.com/company/chomps/Follow Chomps online at: https://chomps.com/Pete & Stacey answers these questions:1) We'd love to hear your origin story. How did you two know each other and what was the catalyst that led you to found the business we now know as Chomps2) As you grew your business, what were your funding principles and how have you been able to maintain the “family-owned” status?3) What was the evolution of your omnichannel strategy? Did you start in physical retail and move online or vice-versa? What were some of the key decisions that drove your entrance into each channel?4) How do you manage your DTC and Amazon platforms? Are you leveraging machine learning tools or AI to drive some of your activities? What is helping you win scaling your digital selling?5) Let's talk about CRM strategy. You've built a community of “Chompians.” What are the pillars of your CRM strategy that you focus on to drive growth with your active consumers?6) How are you leveraging all of the 1P data that is being generated by your DTC business? Does it inform your ability to sell effectively into other channels? Also, UGC or ratings & reviews are clearly a major asset on your brand site. How are you leveraging UGC beyond just displaying it on your brand site?7) How do you set your associates up for success? What are the leadership principles and resources you leverage to ensure this objective?8) What have been some of the challenges that the pandemic has brought to your business? How has it impacted your selling approach if at all?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.