Podcasts about Omnichannel

On today's episode, Kunle is joined by Parker Olson, Founder of Forij, a healthy and sustainable granola and meal bar infused with mushroom's brain and body benefits. Parker Olson's love for how the brain works led him to love neuroscience and became a self-proclaimed biohacker. His curiosity about his nutrition made him experiment with different nutrition regimens until he found mushrooms. Parker tried different products like mushroom tea alternatives, mushroom coffee, liquid extracts, etc., but none made him love to take it every day because of their taste so he did his own decoctions. He researched, joined their local mycological society, and worked with a chef until he created something that he loved. After finding himself joining a startup conference, Parker found himself an investor but challenges do not end after getting funding. As he mentioned, they are “taking it day by day.” He also identified three challenges with customer subscriptions, one of which is very interesting. It's an insightful episode as you'd hear Kunle and Parker talk more about Forij's successes and challenges, the importance of customer feedback and running market tests, as well as making sure to get the packaging, pricing, and placement right.-----------SPONSORS:This episode is brought to you by: Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

On today's episode is Kunle, Co-Founder of Octillion, an acquisition platform company of “clean” skincare, food, and beverage brands.On his another solo podcast, Kunle reflects on things he had learned from September 2022, when his partner in Octillion, Ayo Disu came to the podcast as a guest. Kunle and Ayo talked about their plans for Octillion and their newly acquired brands at the time, Lean Caffeine and Clean & Pure. Kunle bares the good, the bad, and the ugly in the process of growing a business or a company, from an investment that didn't come through and to knowing more about their own company. They did process analysis, customer research, and finance which is building a good relationship with their banks and suppliers. It's an interesting episode as you'd hear Kunle talk more about what Octillion has been doing to grow, their in-depth look into Octillion and their acquired companies as well as its customer research and finance perspectives.-----------SPONSORS: This episode is brought to you by: Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.  With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. 

On today's episode, Kunle is joined by Marius Laza, the CCO (Chief Customer Officer) at Tidio, a customer experience platform that serves over 300,000 eCommerce merchants globally, most of which are on the Shopify platform. Marius shares insights on how eCommerce businesses can leverage live chat and chatbots to improve their customer experience, drive sales, and increase customer loyalty. The conversation starts with Marius discussing how Tidio's live chat and chatbot software can help eCommerce businesses improve their customer service by freeing up time for their customer support teams. This, in turn, allows them to focus on more complex queries and increase customer satisfaction. Marius also highlights how Tidio's Magic Wand feature can normalize any customer service tone of voice, which is especially helpful for companies with offshore resources. The discussion then moves on to how live chat can help with lead generation. Marius shares how Tidio's support team has been able to identify leads and send them to the sales team, resulting in increased sales. He also emphasizes that live chat is one of the most underrated customer acquisition channels and that eCommerce brands should not delay instant gratification for customers who are ready to buy. Kunle then asks Marius for his advice on how eCommerce brands can navigate growth through customer success in 2023. Marius recommends that companies focus on turning high-intent traffic into buyers by triggering the right chatbot at the right time. He notes that it's not about bringing more people to your website, but rather bringing the right people and leveraging technology in the right way to get the job done. Overall, this episode is a must-listen for eCommerce business owners and marketers who want to improve their customer service, increase sales, and build customer loyalty. Whether you're new to live chat or an experienced user, Marius's insights and recommendations will provide valuable takeaways for your business.----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

On today's episode, Kunle is joined by Yong-Soo Chung, Founder of Urban Every Day Carry, a business and community supporting creative makers and designers of knives from all over the world. Inspired by the families of his high school classmates whose parents were C-level executives working in big companies and being a South Korean immigrant in a white-dominated private school, Yong-Soo was driven to start a company one day. A few years later, he built not just one but four ventures or businesses. He did not just build a money-making business but also built a community that brings people with a certain passion. Yong-Soo's first company is Urban Everyday Carry, a company that helps small-time knife makers and designers all over the world which brought together a community of people with a passion of collecting knives, and sharing stories with each other. GrowthJet is a climate-neutral 3PL that was primarily just a solution to a troublesome order fulfillment for Urban EDC.  The third one, Spotted by Humphrey, an online dog products boutique, was an unexpected venture after Yong-Soo and his wife's French Bulldog suddenly became an Instagram sensation. Lastly, First Class Founders, Yong-Soo's podcast where he shares his experiences on a podcast in hopes to inspire and prevent business owners to commit mistakes that he had made while he was still starting his own. It's an awe-inspiring episode as you'd hear Kunle and Yong-Soo talk more about Urban EDC's core values, operations, and growth, GrowthJet's First and Class Founders' advocacies, and Spotted by Humphrey's story. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

In the first episode of Fearless Thinkers, Season 2, Thomas Natkowski and Cliff Pfefferkorn, Partners at eStrategy Consulting, and René Groeneveld, Partner and Global Sales and Marketing Practice Leader at BTS, vivify omnichannel and multichannel marketing concepts with concrete examples. Learn how eStrategy Consulting guides clients through digital opportunities and challenges here. Read about our Go to Market services here. For a transcript, please click here.

This special guest has spent over 25 years of international experience championing Fortune 500 brands and articulating their vision through marketing and advertising initiatives. Through her career, she has earned over 100 advertising awards from AdAge, Adweek, Brandweek, Forbes, and The New York Times among many others. Suzanne Darmory is the VP of Integrated Marketing The post Optimizing your omnichannel marketing appeared first on WebMechanix.

Customers are more likely to engage with their bank or credit union if contacted in a timely manner on their preferred communications platform. More than ever, these channels are highly personalized digital options. Be it text, video, audio, secure chat, or social messaging, consumers want their financial institution to stay connected with them at every point of their financial journey. The challenge for financial institutions is how to implement a digital communication strategy that is secure and compliant. We have Ashish Garg, Co-Founder and CEO of Eltropy on the Banking Transformed show today. Ashish discusses the many ways that financial institutions have used digital messaging to improve engagement and revenue opportunities. This episode of Banking Transformed Solutions is sponsored by Eltropy Eltropy is the leading digital conversations platform for community financial institutions (CFIs). Its AI-driven communications tools empower CFIs to communicate, automate, improve operations and engagement, and increase productivity across the institution. Using Eltropy's platform, CFIs can connect with their consumers anytime, anywhere via Text, Video, Secure Chat, co-browsing, screen sharing, and chatbot technology. Visit www.eltropy.com for more information.

On today's episode, Kunle is joined by Mike Abadi, Co-Founder & CEO of Sunday Citizen, a home textile brand that designs and manufactures luxury blankets, towels, robes, and other home goods. Mike shares his journey into entrepreneurship and how he grew Sunday Citizen from a small Amazon-based brand to a profitable business with a thriving community. Mike talks about the importance of building relationships with factories, managing supply chain risks, and aligning short-term and long-term finances. He explains how Sunday Citizen diversified its supply chain by shifting a large chunk of its production to Mexico and Turkey, which helped the brand to de-risk its exposure to China. Mike also shares how Sunday Citizen collects customer data in its brick-and-mortar stores and online, and the importance of creating a seamless shopping experience for customers. Listeners will learn about the challenges of scaling a business, building a team, and finding the right partners to work with. Mike shares his best mistake to date and how it helped him become a better entrepreneur. Finally, he offers advice to aspiring entrepreneurs and encourages them to focus on building a strong brand and community.----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

Chris Beall and Corey Frank welcome Gerhard Gschwandtner, the CEO of Selling Power and an advocate for non-verbal sales communication. Gerhard emphasizes the importance of being aware of one's own energy, as sales is a transfer of energy. They talk about the challenge of losing cultural underpinnings when not being on-site with customers and how finding the right connections that can help you learn and grow is important in gathering energy. Chris, Corey, and Gerhard's experiences and insights provide valuable lessons for salespeople and individuals looking to improve their energy and become their authentic selves. They emphasize the importance of being aware of one's energy, using technology as a natural extension of oneself, finding the right connections to learn and grow, taking action and engaging with the world to build self-discovery, and accepting mortality to improve energy and focus in this episode of Market Dominance Guys, "Sales energy: The Importance of being an omnichannel salesperson."

While there is much talk about the coolest eCommerce platforms out there, the large majority of the market share is still in the brick-and-mortar setting, especially among retailers. This makes the POS and OMS experience far more critical than eCommerce. Also, to get the eCommerce experience right, you need to have: Omnichannel experience and Unified experience. Whatever the name you may want to give, it's a necessity. In today's commerce experience. So how can Fluent Commerce help?In today's episode, we are going to independently review Fluent Commerce's capabilities. We covered many grounds, including why the OMS is going to be a need for large retailers in their architecture, even if it might feel unnecessary. Then we discussed how it interacts with other toolsets in the architecture. Finally, we discussed why the best-of-breed approach may not be as expensive as it might appear due to the pre-baked integrations available through the commerce providers.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe to your favorite podcasting platform.

In this latest episode of the Omni Talk Retail Spotlight Series, Treasure Data Industry Principals Irene Sibaja and Danica Konetski join Chris and Anne to discuss how retailers and CPGs can best leverage a CDP (Customer Data Platform) in this new era of omnichannel retailing. Chris and Anne go deep with Irene and Danica on: – All the pain points a CDP helps to resolve – How a good CDP can be a springboard for better 1st-party data - How the lines between CPG and retail are blurring in the ongoing quest for 1st-party data and each one's desire to get closer to their end consumer - And, finally and in keeping with our themes for 2023, how a CDP can show both retailers and CPGs the money right now *Sponsored Content*

On today's episode, Kunle is joined by Peter Beckman, Co-Founder & CEO of Treyd, a Fintech startup that provides supplier financing to small and fast-growing companies that trade internationally. The company's solution enables UK and Nordic-based businesses to pay their suppliers in advance, which solves a major problem faced by many businesses that sell products but struggle to purchase enough inventory due to cash flow constraints. Peter explains that the idea for Treyd came from his own experience as an entrepreneur and his co-founder's background in Fintech and crypto. The company was incubated in an accelerator program and took around four months to go to market. The interview also covers Treyd's expansion plans, its target market, and how it differentiates itself from other Fintech startups in the same space. Peter also discusses the interest rates charged by Treyd and how they vary depending on the individual customer's needs and financial standing.  And also cover Treyd's supplier vetting process, which includes KYC and background checks on every supplier, as well as a quality inspection option for new suppliers.  Finally, they emphasize the importance of optimizing cash conversion cycles for eCommerce brands, as it determines how fast they can grow. In terms of industry trends, the CEO notes that the global supply chain is starting to improve after a challenging period, and having multiple channels (D2C and wholesale) is proving to be beneficial for many eCommerce brands.----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

After working in finance at Goldman Sachs and sharpening her operational skills at consumer technology start-up FanVision, Jennifer Ross co-founded Swoon, where she oversees product development, operations, and finance. A longtime advocate for the advancement of diabetes research and a supporter of the Juvenile Diabetes Research Foundation (JDRF), in high school, she founded and organized Rock the Cure, a concert to benefit JDRF, which raised over $200,000. Swoon, a zero sugar take on nostalgic beverages like lemonade and iced tea, is her latest way to make an impact. Swoon is now sold nationally and is on track to take one billion grams of sugar out of the supply chain.In This Conversation We Discuss: [00:00] Intro[01:04] Products that Swoon offer[01:18] What Swoon uses to replace sugar[01:50] Monk fruit vs other sweetener alternatives[02:21] Where did the idea of Swoon come from?[03:36] From idea to product sample[06:10] Pivot to an “accidental” adjacent product[06:34] Go-to-market strategy in the middle of the COVID[07:23] How to stand out in a competitive market[08:17] Sponsor: Electric Eye electriceye.io/connect[09:14] Sponsor: JSON-LD for SEO jsonld.app[10:28] How Swoon strategizes to become a national brand[11:54] Buying on the online store, checking out on Amazon[13:46] Pairing marketing with distribution[15:28] PR, in-store marketing, and paid advertising[16:07] Where to find Swoon's teas and lemonadesResources:Subscribe to Honest Ecommerce on YoutubeZero sugar drinks for happier & healthier hydration tasteswoon.comConnect with Jennifer linkedin.com/in/jenniferfrossTake the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Amy Errett is the founder & CEO of Madison Reed, a hair color brand that sells direct-to-consumer and offline through third-party retail stores like Ulta and through over 50 of their own hair color bars around the U.S. They have raised over $200M in venture capital including most recently from Sandbridge and Marcy Venture Partners, Jay Z's venture firm. Amy Errett is a partner at True Ventures and prior to founding Madison Reed was a general partner at Maveron, a consumer fund founded by Dan Levitan and Starbucks CEO Howard Schultz in 1998.

On this episode of DTC Pod, CMO Julia Perez chats with Blaine about everything related to OmniChannel growth. They talk about the importance of understanding the customer on a deeper level, the attention to detail of the Red Bull team, and the need for solid processes. They also cover topics like content marketing, retail strategy, unified brand messaging, field marketing, positioning, creator briefs, finding ad arbitrages, building new product lines, and more. [00:01:00] Plant-based nutrition company, known for ready-to-drink protein shakes, top 8-allergy free, mission to clean up protein space, transparency and healthier products.[00:04:10] Addressing medical needs and cultural space simultaneously with cool, delicious flavors.[00:07:17] Career journey in beverage, CPG, digital, wellness, and fitness marketing, culminating in successful business exit.[00:12:41] Have a team that understands the brand. Stay focused and understand your customer. Building team and understanding brand, customer, and strengths; focus and not adapting to competitors.[00:21:37] Focus on brand mission, understand customer needs and habits, invest in retail and train sales associates.[00:26:26] Red Bull gear was restricted to Wings team members and education pamphlets were required with every can. Two team members were required on a mission and gifts had to be given with one hand in the pamphlet and one hand in the bottle.[00:34:18] Testing field marketing programs in New York and South Florida.[00:38:38] Switch influencer budget to TikTok for more impressions and reach right customer with right message.[00:43:13] Approved by registered dietitian; empowering consumers; unified messaging.[00:47:49] Innovating new product line, investing in medical marketing and retail, growing subscription base.Building Something from Nothing:"Creating a brand and a personality out of this beautiful water bottle and telling a story"— Julia Perez 00:07:17Team and Understanding Are Paramount:"Right away I'm thinking about the team. It's really all about the team and understanding. It's really important to have someone in the content position who deeply understands the brand and the lifestyle you're trying to convey. Know your strengths as a CMO and build a team that can fill the things you're not so good at. Focus on your own brand and how your customers use it, rather than trying to fit a square peg into a round hole."— Julia Perez 00:12:41Staying Focused on Your Brand:"Going back to staying focused on what your brand is delivering and what your brand's mission and purpose is, because it's really easy to see what other peers are doing in the space that might be more D to C or might be more Amazon, and you might want to try things and test things out. But again, going back to the customer's position is that we are not a deed to C exclusive brand, and nor is that where the majority of our growth is coming from. So while it might be fun to do all these fun D to See tech implementations all the time, it's not necessarily what Owen needs to be doing. So, again, like, staying focused on what's driving your business and not getting distracted with what competitors are doing is key."— Julia Perez 00:21:37Data-Driven Field Marketing:"We're very data driven. We're still a startup, so we're not just going to build out a whole field marketing team and go from there. We have a DTC business, we have an Amazon business. We have so many other focuses we need to focus on. So we're going to be doing testing over time."— Julia Perez 00:34:18Leveraging Nano Influencers on TikTok:"We decided, well, I looked at it. I said, let's just switch all of our influencer budget to TikTok, everything, and let's just spend there and we can get a lot more for our money. And we can work with Nano influencers and have you know, for an example, instead of having three influencers talk about you for the month of February, you could have 30 for the same price and you still have the same number of impressions. Make more impressions."— Julia Perez 00:38:38Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokJulia Perez - CMO of OWYNRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

On today's episode of the 2X eCommerce Podcast, Kunle interviews William Harris, a successful Ohio-based eCommerce performance marketing and Founder of eCommerce growth agency, Elumynt. William has helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M. His agency, Elumynt was recently featured as an Inc. 5000 winner as well as an Inc. Best Workplaces winner. William has authored over 200 articles about eCommerce, advertising, and leadership on Entrepreneur, Fast Company, Shopify, TNW, Social Media Today, and many other places. In this episode, we go deep into William's childhood that was filled with hard work and challenges. How he got into the world of commerce and digital marketing; and his juicy eCommerce growth tactics, including geographic holdups, brand name search, account simplicity in Facebook advertising campaigns, mistakes and red flags on badly set up ad campaigns, bottom of the funnel advertising, automation, and M&A. The most important takeaway you will learn from this conversation is why ROAS or return on advertising spend is the wrong metric to focus on. You will find learn exactly what your north star success metric for paid marketing campaign should be. If you're prepping up for an M&A exit, William also has you covered on optimization for acquisitions.-----------SPONSORS:This episode is brought to you by:KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

Brandon Cockrell has been in the business of marketing, sales, and business development for more than a decade. He is the president of Linchpin Sales Interactive, which he founded in 2016 in order to escape the corporate world and make a real difference in the lives of people looking to grow their brand.  He and his team are the marketing geniuses for the modern era. Marketing can make or break any business, and in the new age of e-commerce and everyone working from home, many feel like they're in uncharted territory. Brandon has been ahead of the game from day one and works to make his clients' marketing campaigns perform for their businesses. In this episode, you will learn What exactly is Omnichannel marketing How an ecommerce business decides which marketing channels to focus on What are some tools and resources and best practices for managing marketing campaigns across multiple channels Examples of some ecommerce businesses that are successful in the Omnichannel marketing game and the things have they done to be successful For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Learn how Danny Mikhail and the team at Zuza are implementing true dual pricing with itemized receipts across multiple in-person and card not present channels. James also discusses why Dual Pricing may generate more consumer questions than legacy programs and why this is good. Patti finishes the episode by sharing some breaking news regarding Mastercard and their issues with the FTC over "blocking" competing networks. James even makes a prediction about how all this new regulation will play out in the card brand's favor.

The CPG Guys speak with Kristin Wolf, SVP Enterprise Strategy & Transformation at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services.Follow Kristin Wolf on LinkedIn at: https://www.linkedin.com/in/kristinwolf-ub/ Follow Ulta Beauty on LinkedIn at: https://www.linkedin.com/company/ulta/Follow Ulta Beauty online at: https://www.ulta.com/company/about-usKristin answers these questions:1) Kristin, why don't we start with your career journey? What are some of the pivotal experiences that you see as being critical to developing the skills needed to succeed in your current position at Ulta Beauty?2) You joined Ulta in August of 2019, shortly before the beginning of the Covid pandemic. What were some of the most significant implications to your strategic plans that the pandemic brought and how did you go about to confront these challenges?3) How do you see innovation as the fuel that drives business transformation and forward momentum? 4) Why do retailers need to leverage transformation as a core tenant of a successful enterprise strategy to deliver on or exceed business goals while enhancing brand reputation? 5) Recently, Ulta announced Q3 results which included comp store sales growth of 14.6%. How is Ulta's strategy on driving in-store sales delivering such tremendous results?6) Specifically as it relates to omnichannel customer experience, how are you focused on delivering the powerful content component to the in-store shopping experience that people browsing online get from realtime access to images, videos, UGC, etc?7) How is Ulta's new retail media platform UB Media contributing to the strategic imperatives of your business?8) Where are some of the focus areas for your future strategic development that we should be watching in 2023?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Aspiring founders might wonder whether an uncertain economy is a good time to start a business. To those people, Retrospec founder Ely Khakshouri says, “Do it.” On this episode of Shopify Masters, Ely explains how he started a bike and outdoor gear company amid a recession, and why it's actually beneficial to do the same.For more on Retrospec and show notes: https://www.shopify.com/blog/retrospec-starting-in-a-recession

On today's episode, Kunle is joined by Jake Karls, Co-Founder of Mid-Day Squares, a food company that creates plant-based and healthy chocolate desserts. The Good, the bad, and the ugly. Jake Karls, a young entrepreneur, does not shy away from showing the world what it takes to be successful. Success is not all glitter and glamor, especially in business. Jake lost money, experienced a lot of pain, and even doubted himself through the process but he learned that staying true to himself connects you more and deeper with people. What started as a hobby and an intention to live a healthy lifestyle, Jake's sister, Lezlie, started making plant-based chocolate desserts for his husband and turned it into a million-dollar company. After seeing potential in the business, Lezlie, his husband, and Jake partnered up to share with the world a healthy and delicious snack, Mid-Day Squares. It's an inspiring episode as you'd hear Kunle and Jake talk more about Jake's journey into finding his authentic self, Mid-Day Squares' retail goals and vision, creative planning, channel marketing and expansion, and much more.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

In this episode you hear from Ralph Schwarz, Global CPQ Product Manager at Cincom. Ralph has been with Cincom for ~40 years and has worked on the Cincom CPQ Product for the last 15 years. He lives in Cincinnati. Here he talks about their cloud-based and on-prem solutions, Omni-Channel capabilities, CPQ Analyst Reports, CPQ and artificial intelligence, headless, micro-services and much more web https://www.cincom.com/us/cpq    LinkedIn https://www.linkedin.com/in/ralph-schwarz-697395b/  email RSchwarz@cincom.com 

This episode of The Negotiation features part 2 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle.Today's episode continues our conversation with Igor, as we talk more about omnichannel retail and marketplaces, premium branding and pricing, and the future of retail and commerce. We finish the chat by discussing environmental sustainability.Topics Discussed and Key Points: Omni-channel and marketplaces  Why Hong Kong's retail industry is still relevant today Premium branding and pricing  Insights and nuances of the consumer electronics accessory space The future of retail and commerce around the world  The purpose of retail today  Why modern retail must be thoughtful and design-oriented Environmental sustainability  Notable Quotes“It's much more difficult to sell a premium product and experience when your product is not well displayed.”“We are not very good and we absolutely have to adapt our game online. But I believe, that we could do it, we could completely sell the craftsmanship, the attention to detail online.”“It's probably more difficult to be selling premium than a luxury in Asia and to be selling premium than [mass market].”“People say, oh, I created a brand. I don't think you create a brand. I think you create products and you become a brand”“If the right people see you in the right places, that will make you a cool brand. So you must be careful not to be in the wrong places and be good enough to interest the right places”“If your consumers care for brands that do high-quality crafted products, I think these consumers could be all over the world..”

On today's episode, Kunle, Co-Founder of Octillion, an acquisition platform company whose goal is to acquire clean food and beauty consumer brands. 2023 is a year of new opportunities and growth but where do we find them? Kunle, an advisor and coach in eCommerce, shares his insights in his first solo episode for 2023 in the eCommerce space. With his collective experience from doing podcast interviews, working with different experts, and his own experiences, he outlines ten hacks that may serve as guides for eCommerce companies in their marketing and operations aspects. As the COVID situation is improving and with the ongoing recession, businesses are downsizing and the vast majority of the population are looking to reduce spending. However, there are also businesses that are thriving and people who are looking to spend luxuriously. Your brand could be flourishing with Kunle's top ten hacks for 2023. It's an enriching episode as you'd hear Kunle talk more about 2023 macro trends, ways to up your marketing and operations standpoint, and giving value to consumers.-----------SPONSORS:This episode is brought to you by:KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

In today's podcast, we are speaking with James Thompson, the SVP of Performance and eCommerce for Nutrabolt overseeing digital globally for the C4 Energy, Cellular, and Xtend brands. Make sure you tune in to find out more! With more than 15 years of experience in digital marketing, a decade on Amazon, and extensive experience leading global D2C businesses, James is driven by improving all individuals on his teams which translates to brand performance. He is an avid surfer having surfed professionally in his early 20's, free dive spearfisher, a husband, and a father to 2 energetic children.

Hal and Michael discuss Edify's unique architecture and 100% uptime guarantee, the real meaning of Omnichannel and how to have a smooth deployment.

The CPG Guys speak with Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing, and Artificial Intelligence. Follow Venky Shankar on LinkedIn at: https://www.linkedin.com/in/venkyshankar/Follow Venky Shankar online at: https://mays.tamu.edu/directory/vshankar/Follow The Mays School at Texas A&M on LinkedIn at: https://www.linkedin.com/school/texas-a&m-university/Follow The Mays School at Texas A&M online at: https://mays.tamu.edu/Prof. Shankar answers these questions:1) So, give us your own career brief. You're from IIT, IIM, Sloan - and a lifetime of service to academia. Tell us how the years have passed.2) What is the latest research yielding these days? Is the omnichannel ecommerce-led growth ending or plateauing or still accelerating?3) Talk to the importance of retail media and its growing importance in the industry? Why is this so ungoverned to the day with limited understanding and metrics.4) What is the meaning of the trend referred to as “return to store?” What tactics are permanent and does category management have a different role to play in an omnichannel world?5) Who are the type of brands or retailers you work with and what's a typical project? Who is the beneficiary?6) How is technology shaping marketing and retailing in consumer goods?7) Retail digital transformation requires capital on an already wafer-thin margin ecosystem unlike brands. How do you advocate for this knowing this with a healthy respect to the P&L?8) Let's ask you to do 5 predictions for retail and CPG go forward.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Na semana do dia 16/01/2023 aconteceu em New York a NRF Retail's Big Show, o maior evento do varejo Global que reuniu cerca de 40 mil pessoas, 1.000 expositores e 350 palestrantes para debater os acontecimentos, desafios, oportunidades e tendências do varejo mundial.O Fernando Moulin, sócio da SponsorB, esteve em uma comitiva no evento e neste bate-papo apresenta as suas percepções sobre a NRF e as tendências do varejo global.

The Supply Chain Buzz is Supply Chain Now's regular Monday livestream, held at 12n ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience!This week's edition of The Buzz featured co-hosts Scott Luton and Greg White as well as Digital Transformers Host Kevin L. Jackson. In addition to commenting on the latest news stories, they reflected on the meaning of Martin Luther King Jr. Day and the important work that continues in the spirit of his legacy.In this livestream, created in collaboration with a live Supply Chain Now audience, Kevin, Greg, and Scott discussed:• How the automotive industry is embracing digital operating models as a way to improve their visibility into the supply chain and the analytical capabilities that will allow them to respond to disruptions• What retailers such as Nike learned from epic inventory gluts in 2022, and the changes that may be made to the traditional omnichannel retail model as a result• The noble undertaking being pursued by the fashion brand Mango in order to improve the sustainability and human rights performance of this notoriously difficult supply chain• Retail trends that we may see in 2023, including immersive experiences, data (followed by data and data), hyper personalization, and the use of video in eCommerce marketingAdditional Links & Resources:Learn more about Supply Chain Now: https://supplychainnow.comCheck out our new Supply Chain Now Media Kit: https://bit.ly/3zKRLyLSubscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribeLeveraging Logistics and Supply Chain for Ukraine: https://vectorgl.com/stand-with-ukraine/2022 Q3 U.S. Bank Freight Payment Index: https://freight.usbank.comWEBINAR- 3 Ways to Future-Proof your Shipping for 2023 and Beyond: http://bit.ly/3A6CSYrThis episode is hosted by Scott Luton, Greg White, and Kevin L. Jackson. For additional information, please visit our dedicated show page at: https://supplychainnow.com/supply-chain-buzz-digital-transformers-edition-retail-trends-omnichannel-1069

Welcome to the 2X eCommerce podcast ‘Best of 2022' series. I am excited to share with you some of the most impactful episodes from 2022. It was such a great year for the podcast and it was so hard to make a choice as to which episodes to include in this series. All in all, there was so much content to choose from.  In 2022, we, as a collective, my amazing podcast guests, and I recorded a total of 63 episodes for a combined 3,325 hours of listening time, all of it is jampacked with the latest and greatest cross-functional eCommerce brand-building tips, tricks, and advice. Most importantly, the personal and sometimes deeply touching stories of the guests themselves. Stories of determination, trial, tribulation, defeat, picking yourself back up, brushing yourself off, and going on to achieve greatness.  Unique ways of thinking that shift the way we behave and change the way the world does things. Innovation, entrepreneurship, and building best-in-class customer-centric brands that deliver not only products but promises of a better world, a more sustainable future, healthier products, and healthier people.  As you can see, I had a tough decision to make when deciding which episodes to include in this ‘Best of 2022' episode. I am confident that the episodes that I've selected will provide valuable insights and inspiration for anyone in the eCommerce industry. I've compiled my top 12 podcasts from the year into a series of mini-episodes from which you can expect to learn a ton. This is going to be an amazing episode so stay tuned, take out your notepad, or open up your notetaking app on your laptop or phone. There is going to be a lot to take away from this one and you don't want to miss a second. Every mini-episode has something that will move the needle for your eCommerce business and add to your bottom line. Without further ado, let's get started with the Best of 2X eCommerce 2022.-----------SPONSORS:This episode is brought to you by:KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  

The Supply Chain Buzz is Supply Chain Now's regular Monday livestream, held at 12n ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience!This week's edition of The Buzz featured co-hosts Scott Luton and Greg White as well as Digital Transformers Host Kevin L. Jackson. In addition to commenting on the latest news stories, they reflected on the meaning of Martin Luther King Jr. Day and the important work that continues in the spirit of his legacy.In this livestream, created in collaboration with a live Supply Chain Now audience, Kevin, Greg, and Scott discussed:• How the automotive industry is embracing digital operating models as a way to improve their visibility into the supply chain and the analytical capabilities that will allow them to respond to disruptions• What retailers such as Nike learned from epic inventory gluts in 2022, and the changes that may be made to the traditional omnichannel retail model as a result• The noble undertaking being pursued by the fashion brand Mango in order to improve the sustainability and human rights performance of this notoriously difficult supply chain• Retail trends that we may see in 2023, including immersive experiences, data (followed by data and data), hyper personalization, and the use of video in eCommerce marketingAdditional Links & Resources:Learn more about Supply Chain Now: https://supplychainnow.comCheck out our new Supply Chain Now Media Kit: https://bit.ly/3zKRLyLSubscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribeLeveraging Logistics and Supply Chain for Ukraine: https://vectorgl.com/stand-with-ukraine/2022 Q3 U.S. Bank Freight Payment Index: https://freight.usbank.comWEBINAR- 3 Ways to Future-Proof your Shipping for 2023 and Beyond: http://bit.ly/3A6CSYrThis episode is hosted by Scott Luton, Greg White, and Kevin L. Jackson. For additional information, please visit our dedicated show page at: https://supplychainnow.com/supply-chain-buzz-digital-transformers-edition-retail-trends-omnichannel-1069

Get a behind-the-scenes look at what a true omnichannel marketing campaign looks like and how to create one for your business. Jessica shares multiple examples from different businesses including one from her previous gig and shows you how you can apply these same concepts to your business so matter how big or small your business and team are.   Links Mentioned What is Omni-Channel Marketing - Klaviyo https://www.klaviyo.com/blog/what-is-omnichannel-marketing   How to Do the Perfect Product Launch https://ecommercebadassery.com/how-to-launch-ecommerce-product/   The Lounge eCommerce Membership http://ecommercebadassery.com/membership   Get the Full Show Notes eCommerceBadassery.com/193   FREE Resource Library  Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook Let's connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

Shinola is a lifestyle brand that partners with family businesses and iconic brands to showcase a wide range of American-designed products. Which means the company has to know how (and where) to continually reach all segments of an ever-growing audience. Joel Layton, the VP, Head of Ecommerce, Digital & Marketing for Shinola discusses what that looks like.Tune in to learn:Are we in a DTC vs retail world? (6:30)Enacting a test and learn strategy (9:35)Going all-in on TikTok (12:55)Thinking ahead for the coming year (19:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

No *Morse Audio Trends* de hoje vamos falar sobre a NRF Retail´s Big Show 2023, maior feira de varejo do mundo, com 40 mil visitantes, 350 palestrantes e 1.000 expositores. Uma tendência do evento trazida por Fernando Moulin, que está lá resumindo o melhor do evento, é o Retailment, a união entre varejo e entretenimento para gerar experiências entre marcas e consumidores. Quer saber mais? Dá o play! O *Morse Audio Trends* de hoje é produzido em parceria e patrocinado por SponsorB: https://www.linkedin.com/in/fernandomoulin/ https://sponsorb.com.br/

 In this episode, I get personal in reflecting on 10 things I learned in 2022. From business and industry trends to personal life lessons, I break down the most important things I will be taking with me as I head into 2023. Hear how my business grew, life grew, and everything in between. Here's what you'll learn:10 things that Lexie learned this last yearThe importance of sleep, health, and remembering how social media doesn't always show the full pictureImportant PR and business tips to keep in mind as you head into 2023The power of collaboration and adapting a collaborative mindsetHow critical it is to stand top of mind as a brand, and how PR plays a critical role in suchA reminder that life doesn't slow down, so you have toAnd moreSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

On today's episode, Kunle is joined by Jay Perkins, Co-Founder of Kettlebell Kings, a fitness company selling high-quality kettlebells, and Living Fit, another fitness company selling non-kettlebell equipment, digital products, and workouts/training courses. Jay Perkins, along with college friends, had a common personal goal: start and build something while having freedom and autonomy. They settled on an eCommerce product that is something close to their own experience of working out, kettlebells. Working in BigCommerce gave him the foundation to start a business while keeping in mind that they have so much to learn. Kettlebell Kings was founded in 2012 and had continually soared in the market. According to Jay, it is a niche that is practically recession-proof. In the midst of the COVID pandemic in 2021, Kettlebells was acquired with a 5.5 EBITDA multiple by an aggregator called Factory14. It's an informative episode as you'd hear Kunle and Jay talk more about how Kettlebell Kings started, strategies that helped maintain Kettlebells despite the recession and pandemic, and Kettlebell's supply chain, acquisition, and deal structure. Jay and Kunle also talked about Living Fit, Jay's side project, its products, marketing strategy as well as Kettlebells' impact on the brand.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  

As we take a few weeks off before returning with Season 6, we dig into the back catalog to go deep on a growing trend that Steve introduced in his book, and recently unpacked in a Forbes article: namely how so many aspects of retail--stores, supply chains, brand distribution strategies and more--are moving from roles that are largely singular in purpose to becoming (or needing to become) hybrid in nature. This shift is profound, requires potentially massive changes over time and, we argue, not yet getting the attention it deserves. Photo by Tim Meyer on Unsplash About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

E-commerce is still growing massively, but in 2023, shopping has returned to real life, and brands should watch out for the coming trends that are going to be opportunities for them to continue to grow.In this episode, Jordan West talks about two of the trends that you'll be seeing a lot more of in 2023 for eCommerce brands.Listen and learn in this episode!Key takeaways from this episode:1. OmnichannelAs shopping returns in real life, 2023 is going to be the time when brands have to optimize for going omnichannel. This starts with your unit economics. 75% of buyers use multiple channels before purchasing.You've got to be everywhere that your customer is.If you are doing 7 figures, this is not an option.You need to be set up fulfillment-wise to do this.2. Mobile Shopping Make sure that you are set up for the mobile experience. Design mobile first.Make sure that your site speed is up to snuff.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

We all know the last 4 years in digital commerce have been earth-shattering, transformative and, well, exhausting. Now, however, feels like a moment in time where it's not only possible but urgent to take stock of the shifts over the past several years and reassess how to move forward in a way that works for both consumers and your bottom line. Accenture recently did a new version of their annual massive consumer research, this time across 13 countries, that really clarifies the shifts that are here to stay, and the clarion call that creates to the C-suite to make sure to build a business that works for the long haul. Jeriad Zoghby, Global Lead for Omni-Channel Commerce at Accenture Song, joined us to explain what consumers are saying, and why you can no longer hide from the new realities of digital commerce. Or, as we like to call it, commerce.

On today's episode, Kunle is joined by Ayo, Co-Founder of Octillion Capital Partners, an e-Commerce acquisition company that helps in building sustainable and inclusive consumer brands. As 2022 comes to a close, Ayo and Kunle share their perspectives and reflections on the year that was. With their shared passion for sustainability and inclusivity, Kunle and Ayo reflect on their experience acquiring Lean Caffeine, a sustainable company formed in 2017. Ayo and Kunle also share the back story of coming across Lean Caffeine. Ayo emphasizes the clarity of values, direction, and criteria in acquiring a brand/company. They also look back on the key moments in acquiring Lean Caffeine, breaking down the deal structure and their takeaways being the leaders in Octillion. It's a thoughtful episode as you'd hear Kunle and Ayo ponder on Octillion's values and direction and their vision and aspirations for the company for the coming year.-----------SPONSORS:This episode is brought to you by:KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  

So 2022 is almost over, and we covered many subjects on the podcast over the year. This past month was busy with all sorts of crazy news stories, and we were active at the office with many different projects. Here are the topics we talked about in the last month: We thought "Cannabis" would rise and Congress would pass the Safe Banking Act - only to find out that they kicked the can down the road again. Then we get notices from Visa and the Banks that we deal with about Cashless ATMs and that they are shutting it all down and fining business and the companies who placed them $50K per device. Cryptocurrency has been in the news the last month with the FTX debacle. Congress, CFPB - Consumer Financial Protection Bureau, SEC Security, Exchange Commission, and FinCEN are all cracking down on the "Digital Asset" industry. Making stiff laws regulating Anti Money Laundering Rules and Regulations and Crypto companies have until Feb or March 2023 to finish up audits. In our opinion, the law regarding how Crypto is handled needs to be changed to what Japan is doing; there, you can purchase, then the crypto/tokens are moved to another platform that acts as a bank to hold the Crypto/Tokens. This way, what happened at FTX can't occur; Coinbase has a setup similar to that - where you purchase on Coinbase, and then the crypto/tokens are held in the Coinbase wallet. We talked about our community giving project. https://nationwidepaymentsystems.com/community-giving-project/ We talked about how scams are on the rise right now, especially during the holiday season; everything from check fraud (watch for future podcast), shoplifting, and friendly fraud in retail and restaurants, along with fraud on the internet with e-commerce and Identity Theft. We covered how to Thrive in a Recession and down economy and provided some excellent advice and lessons from the past about things we had had to deal with when it came to business and experiencing similar circumstances. Digitizing your business and marketing needs to be on your list of things to do for 2023! We talk about the need for companies to use Social Media, Google my business page, reviews, upgrade your website, look at the technology you are using in your business today, and see how you can update that. Businesses all need to embrace the new way to do business - OMNI Channel or Compete Business Solution and offer your customers the services that the big companies offer - we have it all available for you! Have a website that provides delivery, in-store pickup, and curbside pickup so you can compete in 2023! Level up your technology! We also explain what the F is a Merchant Account and What the difference is between a bank account and a merchant account. Also, we explain why you need separate business bank accounts to save money on taxes and more! And we describe a simple formula of how to figure out how to calculate what you pay for credit card processing. You have to listen to get that GEM. We also answered quite a few viewer/listener questions that were sent in. Keep sending those questions to us, post on our various social media accounts or send a message, your question could get featured on the podcast, and we might send you some SWAG.

How do you measure success? In a super-driven environment, measurable results are often discussed as if every initiative needs to ‘pay off' individually. Otherwise they're not worth doing. But the totality of many efforts combines to deliver measurable results in the end.  When we sub-divide a process so much, we can lose meaning and measurability along the way. In marketing, we talk about an omnichannel approach, where multiple brand touch points add up across platforms to create awareness, sales, and, ultimately, brand loyalty. But when we start to try to measure each brand touch point against each other, we can lose sight of the importance of each.  Listen in as Michelle and JoyGenea talk about initiatives that are more than the sum of their parts.  https://youtu.be/3WMJNpf3inQ

Enterprise voice AI has been overshadowed for years by the tech giants' activities. That meant the consumer applications often drowned out what was happening in the enterprise. At the same time, most enterprises were moving slowly. That has changed over the past two years. Enterprise adoption of voice and conversational AI solutions is growing steadily and expanding into new use cases. Today we will talk about the contact center, restaurants, automotive, and media sectors. We also go into some detail about large language models and how enterprises are thinking about ChatGPT, Omnichannel, and more.   Susan Westwater is the founder of Pragmatic Digital and Strategy Director at Vixen Labs. She is also the author of the book, "Voice Strategy: Creating Useful and Usable Voice Experiences."   Jason Fields is the chief strategy officer at Voicify, a leading platform for voice experience creation. He was formerly a senior vice president at Rightpoint and an adjunct professor at Emerson College.   Braden Ream is the CEO and co-founder of Voiceflow; the leading conversation AI design collaboration platform. Braden also was recently named to the Forbes 30 under 30 list.   Susan, Braden, and Jason are each working on the front lines with enterprises, so you will get some fresh and practical perspectives. Enjoy!

On today's episode, Kunle is joined by Jim Dorey, Senior VP of Inserra Supermarkets Inc., a supermarket chain owned by a family and works with ShopRite and PriceRite. Every big hit story starts with a simple one. Jim Dorey's success in working with two big retailers in the US started with him sitting in a corner of a small grocery store. Exposed to “people from all walks of life”, Jim became mindful and empathetic of people that come into the store and took the lessons he learned in building his life and his success. Equipped with discipline, lessons he learned early in his life, and the privilege of getting into Harvard Business School in an executive management program, Jim made his way up to being the president of PriceRite from being a Procurement Manager in Wakefern. He shares that it was self-discipline and a positive mindset that paved the way for him. Being able to recognize his mistakes and learn from other successful people's mistakes led him to write his book, Just Keep Swimming. It's a lesson-filled and inspiring episode as you'd hear Kunle and Jim talk about Jim's journey to success, efficient resource allocation, and distribution, getting your CPG brand or FMCG noticed, and tips on establishing a capital stack for entrepreneurs. They also talk about building connections, radiating positive energy to people, gratitude, as well as learning from others' mistakes.----------- SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  

The CPG Guys, Sri and guest co-host Bryan Gildenberg are joined in this episode by Charles Chase, Executive Industry Consultant for Retail & Consumer Goods at SAS, the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.This episode is sponsored by SAS.Follow Charles on LinkedIn at: https://www.linkedin.com/in/charleschase46/Follow SAS on LinkedIn at: https://www.linkedin.com/company/sas/Follow SAS online at: http://SAS.comCharles answers these questions:1) Charlie, your career has intersected with some of the largest CPG brands in the world such as J&J, Reckitt, Coca-Cola. Take us through the years as you build your career in analytics and your advice for others aspiring to lead in this space?2) So you have a new book - Consumption-Based Forecasting and Planning. Tell us all about why and what can a reader and the industry find in that book for educated decision making?3) How has recent unforeseen disruptions like the new Digital Economy, COVID-19 (pandemic), economic pressures (inflation, rising oil prices, geopolitical disruptions) changed supply chains?4) Why do companies need to “forecast from consumer to supply, rather than from supply to the consumer”? Therefore, how does consumption-based forecasting and planning help companies become more consumer centric in their approach to demand forecasting and planning?5) How does short-term demand sensing play into this new approach? Is concurrent demand planning playing a factor, and how does it support IBP?6) How are retailers and consumer products manufacturers supporting the exponential Omnichannel growth, as a result of all these unforeseen disruptions?7) There is a lot of confusion as to what is the digital supply chain. What is your definition of the digital supply chain, and how can it help retailers and consumer products companies navigate through all these unforeseen disruptions?8) What is SAS institute doing in this space to help companies and give us some examples of work done?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comNextUp Website: http://NextUpIsNow.orgDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.