Podcasts about Omnichannel

When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while diverting 727 million pieces of plastic from landfills. For more on Repurpose and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Just translate your website into Spanish and launch in Mexico, right? Wrong. Dead wrong. Mexico is heavily cash-based, credit card acceptance rates are terrible due to fraud. International e-commerce is a minefield of assumptions that silently kill conversions before customers ever see your products.This encore episode brings back Naveen Gunti, VP of Logistics, Digital and Technology for International Markets at American Eagle Outfitters, whose insights are more relevant than ever. Join hosts Chuck Moxley and Nick Paladino as we explore why international means operating in 60+ countries, each with completely different consumer behaviors, payment systems, and brand perceptions. We dive into the concept Naveen calls "macro friction", friction that comes from outside your website, like when marketplaces in a country deliver in one hour and you take three days, making your perfect checkout flow irrelevant. They break down developer and product bias, explaining how building experiences for yourself in ideal conditions on the best network destroys experiences for users who aren't in those conditions. Most powerfully, Naveen warns that assuming you've eliminated all friction is exactly when you've just created it.Key Actionable Takeaways: Localize for market-specific payment and fulfillment expectations - Partner with local infrastructure like cash payment networks in cash-based markets and meet delivery speed standards set by dominant marketplaces, not just your own capabilitiesStop building for yourself in ideal conditions - Test on actual devices, networks, and conditions your users face; developer bias creates friction when you optimize for best-case scenarios that don't represent real usageContinuously test and assume friction is never fully eliminated - The moment you think your experience is frictionless, you've stopped adapting to evolving customer expectations and competitive pressures creating new friction from outside your siteWant more tips and strategies about creating frictionless digital experiences? Subscribe to our newsletter! https://www.thefrictionlessexperience.com/frictionless/Download the Five Step Site Speed Target Playbook: http://bluetriangle.com/playbookNaveen Gunti's LinkedIn: https://www.linkedin.com/in/naveengunti/  Nick Paladino's LinkedIn: https://linkedin.com/in/npaladino Chuck Moxley's LinkedIn: https://www.linkedin.com/in/chuckmoxley/Chapters:(00:00) Introduction(02:35) Naveen's role at AE(05:10) Operating in 60+ countries(06:15) International challenges(07:25) Brand perception friction(09:05) Landing the eagle correctly(10:10) Data-driven positioning(12:00) Traffic management strategy(13:25) Lifecycle friction concept(14:30) Product naming pitfalls(16:20) Regional personalization(17:35) Digital-first market entry(19:15) Translation nuances(20:40) Physical-digital connection(23:00) Learning across markets(24:20) Mexico market complexity(25:47) Canadian team differences(26:30) Opposite test results(27:45) Premium brand perception(28:15) Mexico consumer behaviors(29:15) OXXO cash payments(30:30) Mobile leapfrog markets(32:35) Macro friction concept(34:00) One-hour delivery India(36:00) Inspiration sources(37:25) Friction subjectivity(38:45) Product demand eliminating friction(40:25) Table stakes evolution(41:45) Loyalty program friction(42:40) Guest checkout variance(44:25) Biggest misconception(46:55) Developer product bias(48:30) Final recommendations(49:10) Conclusion

Is Your Brand Built to Last or Just Built to Sell? Most brands treat retail as a "shiny" trophy, but the reality is that expansion often breaks your margins before it builds your brand. In this RETHINK Retail sit-down, host Gail Rodwell-Simon talks with Brett Gallagher, COO at Nulastin, about the disciplined path from a 2010s DTC startup to a true omnichannel player. They dig into the "ugly" side of growth: why your house must be in order before you expand and how to prove your brand actually matters when you aren't "screaming into Meta". The Reality Check: - The distractions of retail: Why opening new channels can drain your core team if you aren't ready. - The Brand Passport: How to make your customer reviews and social proof travel across every platform. - Testing your reach: Using marketplaces to prove your marketing has omnichannel "pull". - The 2-week rule: Why waiting for quarterly board meetings to check your metrics is a mistake in today's market. Stop the "growth at all costs" cycle. Listen to the conversation to see how to scale without losing your soul or your profit.

What if your brand stood out so clearly that prospects instantly knew you were the only solution—and showed up ready to buy? In this energizing episode, digital marketing strategist, keynote speaker, and former NYC performer Molly Mahoney reveals how to harness “The Spotlight Effect” to build a human-first brand that scales with AI—without sounding like everyone else.

Doug Straton, CMO, BazaarvoiceBefore joining Bazaarvoice, Doug served as the Chief Digital Officer at The Hershey Company, earning a Hot Topics/HP Top 100 Global CDO award, where he oversaw digital business development across marketing, sales, category management, product development, insights, and enterprise digital transformation. Before that, he held a series of global Marketing and Strategy leadership roles at Unilever, including VP of Digital, E-commerce, Omnichannel and Data, and Head of Global E-Commerce Strategy and Innovation.Doug is currently an advisor to DCG (Digital Commerce Global) and has also recently served as an advisor to NectarFirst, Catena Clearing, and Alert Innovation. Doug has been a featured speaker at academic institutions such as Wharton, NYU, and Penn State, as well as at leading industry events including NRF, FMI, and Shoptalk. His thought leadership has been featured in Business Insider, USA Today, and MarketWatch. He has been frequently quoted in publications such as the Wall Street Journal, CNN, and Forbes. Doug lives in New York with his wife of 25 years, has a college-aged bodybuilding son, and a wildly enthusiastic French bulldog.

WHAT YOU'LL LEARN Why retail is now a demand chain, not a supply chain How AMRs deliver 6–12 month ROI in high-variability e-commerce Why robotics-as-a-service changes peak capacity planning The real bottleneck in AI adoption: structured WMS data Why dashboards are dying and exception-based orchestration is rising How consolidation will reshape 3PL economics Why operational excellence remains the ultimate differentiator HIGHLIGHTS 00:01–00:12 | Consumer expectations and the “fast + free + cheap” reality 00:12–00:15 | AMRs, ASRS, RaaS, and 6–12 month automation ROI 00:15–00:16 | Buy vs build: what's commodity vs “secret sauce” 00:16–00:19 | Agentic AI in warehouse ops: labor planning + execution 00:19–00:22 | AI proof, case studies, and demand planning as the next frontier 00:22–00:24 | Dashboards vs operators: turning analytics into actions 00:24–00:28 | Operator advice: efficiency, mechanization, and competition shifts 00:29–00:31 | Manifest trends: retail channels evolving + tech-driven 3PL future QUOTES  [00:04:10] “One of the biggest changes is you used to have a choice. You could either have it fast, you could have it free, or you could have it cheap. The consumer today wants all three.” – Jeff Wolpov [00:05:10] “We as logistics supply chain companies need to lean in and figure out how to do more with less. Today it's a necessity.” – Jeff Wolpov [00:07:30] “You need automation... We need to be faster and more flexible. Peaks have gotten much higher.” – Jeff Wolpov [00:16:00] "The hard part isn't building AI or using AI. It's what do you do with the results?" - Gary Allen [00:16:50] “Operators shouldn't hunt dashboards, they should get alerts, exception-based triggers. AI takes analytics to the next level.” – Gary Allen [00:23:00] "Reporting is the death of analytics." - Gary Allen  ABOUT THE GUESTS Jeff Wolpov Jeff Wolpov is Senior Vice President of E-commerce and Ryder Last Mile at Ryder System, Inc., where he leads the vision and strategy for omnichannel fulfillment and big & bulky home delivery. Previously, he served as CEO of Whiplash (formerly Port Logistics Group), achieving nearly 30% year-over-year revenue growth before its acquisition by Ryder in 2022. Earlier in his career, Jeff founded Distribution Solutions, scaling it from a startup into a $50 million regional logistics firm that became the foundation of Whiplash's national network. He holds a degree from the University of Michigan. Gary Allen Gary Allen is Vice President of Supply Chain Excellence at Ryder, overseeing Solution Design, Continuous Improvement, Data Analytics, and Automation across the supply chain organization. With more than 32 years of experience, he previously led EY's logistics consulting practice and held leadership roles at DHL and FedEx in product innovation, solution design, sustainability, and operations. Gary helped launch and co-author the “Annual Third Party Logistics Study” with Dr. John Langley of Penn State University and holds a Bachelor of Arts in Materials and Logistics Management from Michigan State University. LINKS MENTIONED Ryder report: https://www.ryder.com/en-us/insights/white-papers/e-comm/2025-ryder-e-commerce-consumer-study Ryder website: https://www.ryder.com/en-us Subscribe and Keep Learning!If you're a logistics leader looking to scale sustainably, don't miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube

Canais digitais como sistema integrado exigem governança, escala e foco em resultado.Este é o terceiro episódio da série especial Gestão Sistêmica, que analisa como líderes estruturam decisões em ambientes complexos. No episódio #207 do DoTheMATH, Gustavo De Carli, Head de Atendimento em Canais Digitais da TecBan, explica como integrar omnichannel, operação e experiência do cliente em um cenário B2B2C de alta complexidade regulatória.Falamos sobre transformação do atendimento, IA com ROI claro, governança como base para escalar tecnologia e o desafio de equilibrar eficiência, experiência e compliance.  “Não adianta falar de inteligência artificial se você não tem o básico bem feito. Processo mapeado, gargalo identificado e governança clara. A IA só escala o que já existe.”  Siga o DoTheMATH no Spotify para acompanhar os próximos episódios da série Gestão Sistêmica.Novos episódios toda quarta-feira.   ApresentaçãoMarcel Ghiraldini, CSO, MATHLourenço de Paula, Growth Executive Director, MATH  ConvidadoGustavo de Carli, Head de Atendimento e Canais Digitais   Capítulos00:00 – Introdução ao tema05:24 – Liderança com foco e objetividade08:26 – IA no atendimento e governança16:00 – Visão sistêmica e os três pilares do negócio23:06 – Escalabilidade versus personalização35:17 – Estratégia omnichannel integrada41:02 – Liderança colaborativa e cultura43:20 – Encerramento  Para ouvir e seguir:   

Cześć! Prowadzisz sprzedaż B2B i zastanawiasz się, jak połączyć marketing ze sprzedażą, żeby to w końcu działało? To jesteś w dobrym miejscu — ten odcinek to zapis panelu z konferencji Fundamenty E-commerce B2B o procesach marketingowo-sprzedażowych.Razem z ekspertami rozkładamy na czynniki pierwsze: kto naprawdę odpowiada za przychód, jak nie zrobić sobie wojny marketing vs sprzedaż, jak sensownie podejść do AI w pracy handlowca, jak ustawić systemy prowizyjne, żeby nie kanibalizowały kanałów oraz jak wdrożyć platformę B2B, żeby ludzie (i klienci!) faktycznie chcieli z niej korzystać.Zapraszam do posłuchania!W dzisiejszym odcinku dowiesz się między innymi:Czym są procesy marketingowo-sprzedażowe i dlaczego firmy często mają je „nieopisane”, „dziurawe” albo nieopomiarowaneKto odpowiada za przychód w B2B i dlaczego odpowiedź rzadko bywa zero-jedynkowaJak podejść do sprzedaży w modelu omnichannel zamiast “sztafety” przekazywania klientaJak AI realnie wspiera handlowców (CRM, podsumowania, follow-upy, rekomendacje) i czego nie zastąpiJak projektować system prowizyjny, żeby wspierał cele firmy, a nie robił konflikt “kanał vs kanał”Jak wdrażać platformę B2B mimo oporu: komunikacja korzyści, adresowanie obaw i praca z “early adopterami”Czy warto mieć wspólne KPI dla marketingu i sprzedaży — i gdzie to ma sens, a gdzie rodzi wojnęZapraszam do posłuchania!O prelegentachMichał Budniak – CEO Casbeg, od ~20 lat w sprzedaży i marketingu online. Praktyk strategii, analityki i digitalu, prowadzi warsztaty i wspiera projekty B2B m.in. w podejściu do procesów, narzędzi i celów.Przemysław Durczak – konsultant e-commerce w Strategic Mind (ponad 20 lat doświadczenia, kilkadziesiąt projektów w portfolio). Podchodzi do tematu procesowo: rozróżnia rutyny od procesów, porządkuje współpracę z agencjami, kładzie nacisk na opomiarowanie działań i sensowne rozliczanie efektów.Bartosz Pilch  – Director of Omnichannel, wcześniej dyrektor ds. e-commerce i marketingu; uruchamiał sprzedaż internetową i program lojalnościowy. Dzieli się praktyką wdrożenia modelu omnichannel B2B i tego, jak wygrać adopcję u handlowców i klientów.

This is not a regular episode. It's Panel 3 of the Retail Collective Winter 2026 Summit, a live session featuring CEOs, founders, and leaders who are actively shaping the future of retail. In this conversation, executives from Demer Box, Nature's Fusions, Rhone, Stance, Mixhers, Lion Energy, Nielsen, and Spreetail unpack one of the most defining tensions for emerging brands today: Should you chase the low‑hanging fruit that keeps the business alive, or invest in true omnichannel mastery that builds long‑term advantage? Panel 3 delivers a candid, tactical, and deeply grounded look at how CEOs and founders grow without breaking—and how they choose what matters right now versus what builds the brand they want to become.  

Wdrożenia platform B2B kończą się porażką częściej, niż ktokolwiek chciałby przyznać. Projekty IT z reguły przekraczają budżety i terminy, ale w B2B dochodzi coś gorszego - platformy, które po dwóch latach można by wyłączyć i nikt by tego nie zauważył.W tym odcinku rozkładam na czynniki pierwsze 5 powodów, przez które wdrożenia B2B się nie udają. Część z nich zobaczysz dopiero, kiedy będzie za późno. No chyba że ktoś Ci o nich powie wcześniej (na przykład ja w tym filmie

Czy wiesz, że optymalizacja konwersji (CRO) to dużo więcej niż poprawki UX? W tym odcinku E-Commerce Pro Adam Jędrychowski z Satisfly pokazuje, co NAPRAWDĘ wpływa na konwersję w sklepie internetowym i na platformie B2B.Z tego odcinka dowiesz się:➡️ Czym jest CRO i dlaczego to nie tylko audyt UX➡️ Jak wishlistaa ratuje Twoją analitykę (i konwersję)➡️ Gdzie umieszczać opinie, żeby faktycznie działały➡️ Dlaczego zestawy i kalkulatory sprzedają więcej➡️ Jakie funkcje B2B podnoszą konwersję na platformach hurtowychTo konkretne wskazówki, które możesz wdrożyć od razu - niezależnie od tego, czy prowadzisz sklep B2C, czy platformę B2B.⏱️ Rozdziały:00:00 Czym jest CRO?01:16 Dobre praktyki UX w e-Commerce03:30 CRO w sklepie B2C08:51 CRO na platformie B2B13:33 Zakończenie

Você sabia que o Brasil, maior produtor de café do mundo, muitas vezes consome o 'refugo' do que é exportado? Neste episódio imperdível, mergulhamos na revolução do café especial em sachê sustentável com Paula Veloso, fundadora da Cafellow. Prepare-se para desmistificar o que você sabe sobre a bebida mais amada do país e descobrir como a inovação pode transformar um hábito tão enraizado, combatendo o café de baixa qualidade e o impacto ambiental das cápsulas tradicionais.Com uma herança familiar de três gerações no café, Paula compartilha sua jornada, desde as fazendas do Cerrado Mineiro até a criação da Cafellow, uma marca que desafia o status quo. Ela revela a diferença entre café commodity e o verdadeiro **café especial**, explicando as categorias e a importância da rastreabilidade e pontuação dos grãos (como a peneira 16 acima). Exploramos o método de infusão inovador dos sachês de fibra de milho 100% compostáveis, uma alternativa prática e ecológica às cápsulas de alumínio. Paula detalha os sabores únicos da Cafellow, como o "Determinado" e o sazonal "Encantado", e como a comunidade (Close Fellows, Cafellowship) é central para o desenvolvimento de novos produtos. A conversa também aborda os desafios do empreendedorismo, incluindo a superação de uma notificação da Anvisa que, através de criatividade e "upcycling", transformou embalagens descartadas em arte e doações para escolas, gerando impacto social e ambiental. Entenda como ela construiu uma marca digital forte e como a Cafellow está redefinindo o consumo de café no Brasil.A expertise de Paula Veloso, aliada à resiliência e visão de futuro, posiciona a Cafellow não apenas como uma marca de café, mas como um movimento. Se você busca um café de qualidade superior, conveniência e um impacto positivo, este episódio é um convite para fazer parte dessa história. Visite cafellow.com.br para conhecer os planos de assinatura Cafellowship e os sabores exclusivos. Siga @cafellow nas redes sociais para não perder nenhuma novidade e use o cupom de primeira compra para iniciar sua jornada no mundo do café especial. Não perca a chance de transformar sua rotina com um café que é bom para você e para o planeta!00:00:00 Café e Código: A Paixão Brasileira que Une Tech e Tradição00:02:07 Três Gerações de Café: Da Fazenda Familiar à Inovação da Cafellow00:03:52 O Segredo do Grão: Por Que o Café Brasileiro é Mais que Commodity00:08:35 Cafellow: Inovação em Cada Gole, do Puro ao Aromatizado pela Comunidade00:11:20 Sustentabilidade e Sabor: A Revolução do Sachê de Café Especial00:17:20 Desvendando o Café Global: Da Diluição Americana à Cultura do Expresso00:23:35 Mestres do Café: A Ciência da Torra e a Arte de Desadoçar00:29:59 Clubes de Assinatura: Como a Cafellow Conecta Fãs e Cresce no Mercado00:34:50 De Nova York ao Brasil: A Jornada Empreendedora de Exportar e Inovar Café00:46:00 MVP e Paixão: A Decisão de Trocar o Mercado Financeiro pelo Café00:56:00 E-commerce ou Loja Física? A Estratégia Omnichannel da Cafellow01:01:10 Crise do Café: Como um Negócio Novo Lida com a Volatilidade dos Preços01:05:10 Empreendedorismo e Legado: Lidando com Pressões e Expectativas Familiares01:12:00 Upcycling e Inovação: Transformando uma Crise da Anvisa em Impacto Social01:24:50 Conecte-se à Cafellow: Assinatura, Comunidade e Sabores Exclusivos01:31:50 Degustação Sabor Café: Pudim das Galáxias e Parcerias Criativas01:36:50 Futuro e Propósito: Conselhos para Empreendedores e a Visão da CafellowSpotify: Outras plataformas: https://linktr.ee/empreendacast Acompanhe nas redesInstagram e Twitter: @empreendacastProdução: Voz e conteúdo | https://www.vozeconteudo.com.br - @estudiosvoz

Try designing a checkout flow that handles everything from dog food to pallets of cattle feed to live chickens. Now make it work flawlessly when your customer is standing on the far side of their 60-acre property with a weak cell signal. That's the daily reality at Tractor Supply, and it's exactly why their non-technical leader running digital might be their biggest advantage.Join hosts Chuck Moxley and Nick Paladino as we sit down with Matthew Rubin,  President of Digital and E-Commerce at Tractor Supply, whose career spans retail operations, merchant roles, and store management before landing in digital. Matthew explains why they're mobile-native, designing web experiences specifically for customers walking around properties who need to quickly reorder feed without pulling out a laptop. We explore how COVID created an unexpected surge in self-sufficiency seekers, why Tractor Supply puts "Buy It Again" as a primary header when competitors bury it, and how delivering diversity creates logistics nightmares that become competitive advantages. Matthew reveals why their drivers don't just drop pallets at the end of driveways but ask where on the property customers want deliveries and take notes for the next driver. We discuss how omnichannel customers visit stores more often (not less) because BOPIS drives additional foot traffic, why their 20,000 square foot fusion stores put team members right at the front welcoming customers, and how their Scout AI platform answers "how do I" questions based on local climate and customer needs. Key Actionable Takeaways:Design for your customer's actual context, not ideal conditions - Mobile-native means optimizing for weak cell signals on rural properties where customers manage animals and land, not just making responsive layouts that work on phonesElevate repeat purchase functionality to primary navigation - Put "Buy It Again" as a header instead of burying it in order history; saving seconds matters when customers are juggling chores and multiple animal feed typesTrain delivery teams to personalize last-mile experiences - Have drivers ask where on properties customers want bulky items dropped and document preferences so future drivers know, creating neighborhood-level service at scaleWant more tips and strategies about creating frictionless digital experiences? Subscribe to our newsletter! https://www.thefrictionlessexperience.com/frictionless/ Download the Black Friday/Cyber Monday eBook: http://bluetriangle.com/ebook  Matthew Rubin's LinkedIn: https://www.linkedin.com/in/matthewlrubin/Nick Paladino's LinkedIn: https://linkedin.com/in/npaladino Chuck Moxley's LinkedIn: https://www.linkedin.com/in/chuckmoxley/Chapters:(00:00) Introduction(03:10) Non-technical leader advantage(04:30) Operational fundamentals(05:30) Customer-first evolution(06:00) Omnichannel penetration(07:15) Mobile-native design(08:30) Job site parallels(10:00) Web view consistency(11:00) Buy it again placement(12:15) Animal care urgency(13:15) BOPIS experience(14:30) Driving store traffic(15:45) Fusion store format(17:10) Last mile delivery(19:15) Product diversity challenges(20:30) Pallet delivery complexity(22:05) Driver personalization(23:00) Competitive advantage(24:30) Wide assortment strategy(25:20) Credit card fraud story(26:30) COVID self-sufficiency(27:50) Guacamole Tuesday tradition(28:45) Explosive growth angle(29:15) Duck eggs for baking(30:00) Teaching kids responsibility(30:40) Green Acres customers(31:15) Hiring customer lifestyle(31:30) Scout AI platform(32:40) Be your own customer(33:10) Pet category expansion(34:10) Biggest misconception(35:50) Conclusion

Connected Commerce - just another buzzword? In this episode, it quickly becomes clear that it is about much more than a trend. Ingrid speaks with Janine Hummel and Daniel Zemitzsch from Front Row about why many brands still think in channels while customers have long moved on to journeys. Budgets and KPIs are typically channel-driven, whereas the customer journey jumps between TikTok, Amazon, D2C shops and AI agents. As long as the last touchpoint receives all the credit, teams will inevitably optimise against each other - not out of bad intent, but because the system is designed that way. The central question of the episode is therefore: Who actually takes responsibility for the overall interplay, rather than just a single channel? And how do you make budget and prioritisation decisions when data is never complete? An episode about Connected Commerce not as a tool debate, but as an organisational and leadership challenge.If you want to know more, download the Front Row white paper "Connected Commerce" here: connected-commerce.comNote from the sponsor bol:If you're planning to expand into the Netherlands, here's the reality: Next Day Delivery isn't a competitive edge - it's the entry ticket. In a market dominated by bol, “order today, deliver tomorrow” is the baseline expectation. But speed alone won't secure long-term success. What truly matters is reliability. Delivery performance is measured precisely, and platforms translate those metrics directly into visibility and ranking requirements. What this means in practice for international sellers, why Next Day Delivery alone isn't enough, and which common mistakes still cost brands performance in the Dutch market is outlined in our latest blog post Logistics as Market Access: What Sellers Really Need to Deliver in the Dutch Market.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Michael Reda, Vice President of Omnichannel Marketing at The Marzetti Company, about driving growth in categories like refrigerated dressings and frozen bread. He shares how Marzetti approaches discovery in a digitally influenced world and how the brand reinforces storytelling with retail media and partnerships like Instacart to support basket building.They also discuss Marzetti's post-2020 eCommerce acceleration, including the foundational work behind scaling digital commerce, from improving content and search to strengthening ratings, reviews, and agency partnerships. Michael reflects on innovation, founder stories, and the career move he considers his bravest: stepping off the traditional brand path to build a digital role early on.Key TakeawaysNot being a “host food” requires a different approach to discovery and relevanceDigitally influenced sales require proactive storytelling before the storeRetail media and brand partnerships can drive basket-building impactE-commerce growth begins with strong content, search, and ratings fundamentals Hosted on Acast. See acast.com/privacy for more information.

Learn why 88% of diners research restaurants online before booking and how omnichannel content marketing is transforming Boston's competitive restaurant scene. Understand AI-driven strategies, semantic search, and real results that triple reservations. Learn more at https://mediablaze.clientcabin.com/ Media Blaze City: St Albans Address: 7 Firwood Avenue Website: https://mediablaze.clientcabin.com

Wybierasz platformę e-Commerce dla swojego biznesu home decor? Zanim wydasz setki tysięcy złotych, policz total cost of ownership.W tym odcinku wyjaśniam, kiedy SaaS wystarczy, a kiedy powinieneś postawić na open source - i jak to policzyć.W tym materiale dowiesz się m.in.:➡️ jak obliczyć prawdziwy koszt posiadania platformy e-Commerce (i dlaczego „500 zł miesięcznie" to mit),➡️ kiedy wdrożenie pilotażowe na taniej technologii ma sens, a kiedy to wyrzucanie pieniędzy,➡️ dlaczego logistyka w home decor (transport szkła, ponadgabaryty, palety) wymaga specyficznych algorytmów,➡️ jak obsłużyć trzy grupy klientów — B2C, projektantów wnętrz i dystrybucję B2B — na jednej platformie,➡️ i co zrobić, żeby nie płuć sobie w brodę po pół roku z technologią, która Cię ogranicza.To trzeci i ostatni odcinek z serii o e-Commerce w branży home decor. ⏳ Rozdziały:00:00 Wstęp01:57 Pilotaż vs. technologia docelowa — kiedy co wybrać?05:50 Dlaczego logistyka w home decor jest tak skomplikowana08:16 Trzy modele biznesowe na jednej platformie09:23 SaaS vs. open source — prawdziwe koszty12:40 Podsumowanie i co dalejPoprzednie odcinki o branży home decor:▶️ https://youtu.be/RMIs7NjI5aY?si=twYRqZa-XBSiZvDK▶️ https://youtu.be/ekdwcaHaiHk?si=pzwu4xSgC6QfO7s4

What if the biggest threat to your brand's integrity isn't a competitor, but the sheer volume of unmanaged, ungoverned, and untraceable content your own teams are creating every single day? Agility requires more than just speed; it demands a solid foundation of control and intelligence. It's the ability to create, adapt, and deploy content at the pace of the market without sacrificing governance, consistency, or compliance. Today, we're going to talk about the content paradox facing modern enterprises. While the demand for personalized, omnichannel experiences is causing content creation to accelerate at an unprecedented rate, the systems to manage, govern, and measure its impact often can't keep up. We'll explore how to turn this content chaos into a competitive advantage, the role of AI not just as a creation tool but as a workflow agent, and why the future of marketing will be measured in outcomes, not output. To help me discuss this topic, I'd like to welcome, Luke Roberts, Global Director, Digital Strategies & Growth at Bynder.About Luke Roberts Luke Roberts serves as Global Director of Digital Strategies and Growth at Bynder, a global leader in AI-powered enterprise DAM. With nearly two decades of experience across local, regional, and global roles at Mazda Corporation, he brings first-hand experience in complex content ecosystems and digital transformation. Today, Luke helps brands overcome content complexity and deliver exceptional content experiences at scale with strategically deployed AI-powered DAM. Luke Roberts on LinkedIn: https://www.linkedin.com/in/luke-roberts-5ba3941a?originalSubdomain=nl Resources Bynder: https://www.bynder.com/en/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ The 2026 State of DAM Report will be available on 2/10 - stay tuned!Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What does it really take to turn your vision into reality as an entrepreneur—and how do our early experiences shape the leaders we become? In this episode of The Angel Next Door Podcast, Marcia Dawood sits down with the dynamic Syama Bunten, whose journey from a driven, creative child writing letters to the White House to a powerhouse in the world of retail and brand consulting is nothing short of inspiring. The episode dives deep into how ambition, creativity, and a determination to improve one's circumstances can fuel an extraordinary career.Syama brings a wealth of experience to the conversation. She shares her evolution from retail buying at Macy's to launching her own consultancy, Scaling Retail, where she empowered emerging brands to succeed in a rapidly changing marketplace. She also provides insight into her more recent work as co-founder of Wealth Catalyst, a movement and community dedicated to helping women—and people at large—claim agency over their financial lives.This episode is a must-listen for anyone passionate about entrepreneurship, wealth-building, or changing the narrative around who can lead and invest. Marcia and Syama discuss the real stories behind building businesses, the importance of agency and vision, and why normalizing conversations about money (especially among women) is critical for collective growth. With powerful anecdotes, actionable insights, and a preview of game-changing initiatives like the Wealth Catalyst Freedom Tour, this episode is both inspiring and practical, offering listeners a front-row seat to the next evolution in personal wealth and leadership. To get the latest from Syama Bunten, you can follow her below!https://www.linkedin.com/in/syamameagher/https://syamabunten.com/https://wealthcatalyst.com/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comDo Good While Doing WellLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/Pinterest: https://www.pinterest.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

The term "omnichannel engagement" has become embedded in today's healthcare conversations. Yet the biopharmaceutical industry often approaches it superficially – treating it as a trendy buzzword instead of a meaningful strategy for connecting with the sector's two most vital audiences: patients and healthcare providers (HCPs). In this episode of the pharmaphorum podcast, developed in partnership with Reverba Global, editor-in-chief Jonah Comstock sits down with Cheryl Lubbert, co-founder and CEO of Reverba Global, and Carolyn Whiting, SVP of clinical and medical client services, to discuss how a thoughtfully executed omnichannel strategy can empower scientific experts to become effective communicators. Today's patients actively seek scientifically robust, yet accessible, information about their health conditions, and a well-integrated medical affairs strategy can help deliver that knowledge through the HCPs they trust most. However, bringing this vision to life requires forward-thinking strategies that build authentic connections, challenge conventional approaches, and dismantle the communication silos that frequently exist in healthcare organisations. Throughout the episode, Lubbert and Whiting share Reverba Global's methodology for authentic omnichannel engagement with patients and physicians, offering real-world examples and practical perspectives on navigating obstacles and establishing this evolved model. You can listen to this episode of the pharmaphorum podcast using the player below, download the episode to your computer, or find it - and subscribe to the rest of the series – on Apple Podcasts, Spotify, Overcast, Pocket Casts, Podbean, and pretty much wherever else you download your other podcasts from.

Unlock the Future of Brand Growth Discover what's changing fastest in how brands grow today, straight from industry leaders who are shaping modern commerce. The RETHINK Retail Podcast takes you behind the scenes of marketplace strategies, ecosystem-driven growth, and omnichannel success. Learn from the expertise of Tim Derner of Authentic Brands Group and Remington Tonar of Cart.com as they explore: - Marketplace acceleration: How Amazon, TikTok Shop, and global platforms are driving brand expansion. - Ecosystem advantage: Why combining brands, IP, talent, entertainment, and retail partnerships creates outsized impact. - Omnichannel pitfalls: The most common traps brands fall into when trying to be everywhere at once. - AI in operations: Where automation and intelligence are quietly improving efficiency without being the headline. Whether you're a brand manager, retailer, or commerce innovator, this episode provides actionable insights to help your brand scale globally, simplify operations, and stay ahead of the competition.

Today, I'm joined by Michelle Larivee, founder & CEO of WTHN. With five NYC clinics and a recent Ulta Beauty launch, WTHN is modernizing acupuncture — offering personalized TCM treatment plans and tools to address bodily dysfunction at its root. In this episode, we discuss taking ancient healing practices mainstream. We also cover: Ulta and Canyon Ranch partnerships The healthcare-meets-wellness studio model Breaking down barriers like myths, access, and education   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    WTHN's Website: www.wthn.com  Discount Code: FITTINSIDER25 for 25% off products Visit studios in New York or shop products nationwide Michelle's LinkedIn: https://www.linkedin.com/in/michelle-larivee-35640012/  The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:17) WTHN's mission (02:02) Personal healing journey (03:35) Why acupuncture is inaccessible (05:30) Barriers to entry (07:00) Progress in New York (08:22) Education as the key (09:21) Following yoga and meditation's path to accessibility (10:32) Omnichannel strategy (12:00) Core of the business (14:15) Physical expansion strategy (15:15) Why New York (16:33) Operational challenges (19:43) Consumer trends (21:00) The original longevity tool (22:15) Healthspan over wellness (23:30) Balancing medical legitimacy with accessibility (24:24) Membership model (26:15) 2026 priorities (27:00) Ulta and Canyon Ranch partnerships (27:30) Corporate wellness and hospitality convergence (29:43) Breaking down barriers between practitioners (30:30) Where to try WTHN (31:32) Conclusion   Keywords: Fitt Insider, Joe Vennare, Michelle Larivee, WTHN, Acupuncture, Traditional Chinese Medicine, Wellness, Longevity, Preventative Healthcare, Pain Management, Fertility, Stress Management, Nervous System, Studio Model, Omnichannel, Corporate Wellness, Health Span, Business, Entrepreneurship, Fitt Insider Podcast  

LucyRx & Veltris on vertical AI for PBMs—omnichannel member experience, specialty savings, faster time-to-therapy, net-cost wins.Key points discussed include:Vertical AI is the key to unlocking speed-to-market in a PBM industry dominated by heavyweights.Omnichannel, human-first member experience reduces friction and operating load.Measure what matters and moves from rebate dynamics to net-cost and specialty affordability at scale.Modernize PBM prescription workflows now using “vertical AI” and a services-as-software approach.

Dan Brownsher is the Founder, Executive Chairman, and CSO at Channel Key, a full-service channel management marketplace agency. A recognized national thought leader in marketplace retail strategy and emerging eCommerce trends, Dan is a trusted commentator on Amazon and marketplace technologies and is frequently quoted by outlets such as Bloomberg, Forbes, Reuters, MSN.com, and the LA Times. He also co-founded Trend Nation, a top-200 global Amazon private label developer and seller that surpassed $1 billion in merchandise sales and achieved a private equity exit. In this episode… As digital commerce scales across marketplaces and AI-driven experiences, brands aren't deciding if they should sell online — they're deciding which channels to prioritize, which products belong on each, and how to operate at scale. From Amazon and Walmart to TikTok Shop and emerging agent-led buying journeys, the number of viable paths to purchase is expanding fast. How can brands pursue growth without wasting margin, media spend, or internal resources? According to national eCommerce thought leader Dan Brownsher, this shift is driven by consumer trust in digital commerce and expanding shopping habits across marketplaces. He advises brands to evaluate channels based on SKU-level profitability, fulfillment constraints, and measurable incrementality rather than solely omnichannel expansion. Dan also recommends narrowing assortment by channel, actively shifting media spend to where returns are provable, and using AI to accelerate analysis and execution — not replace judgment. In this episode of The Digital Deep Dive, Aaron Conant chats with Dan Brownsher, Founder, Executive Chairman, and CSO at Channel Key, about the future of omnichannel commerce. Dan discusses why consumers are driving marketplace expansion, how brands should manage assortment and media across channels, and what agentic commerce and AI-powered discovery mean for search, trust, and buying behavior.

In dieser Folge des Marketing Transformation Podcasts diskutieren Erik Siekmann und Tim Nedden das Thema Retail Media. Sie geben eine Einordnung zur Bedeutung und Wachstumsdynamik dieser Mediengattung, die laut Schätzungen bis 2025 ein Volumen von 180 Milliarden US-Dollar erreichen könnte. Die beiden beleuchten die Vorteile von Retail Media, wie die Nähe zum Kaufprozess und die Möglichkeit eines geschlossenen Messkreises. Gleichzeitig thematisieren sie aber auch Herausforderungen in Bezug auf Transparenz und Kontrolle für Werbetreibende. Ein Schwerpunkt ist die dominante Stellung von Amazon im Retail Media Markt mit einem Anteil von rund 75%. Darüber hinaus erörtern Siekmann und Nedden die Aktivitäten anderer Retailer im Bereich Kundenbindung und Omnichannel als Basis für eigene Retail Media Angebote. Über Tim Nedden Tim Nedden ist Managing Director im Bereich Ecommerce Management bei FRONT ROW, der internationalen E-Commerce- und Digitalagentur, die aus der früheren Finc3 Marketing Group hervorgegangen ist, die er 2014 gemeinsam mit Jan Bechler und Björn Sjut aufgebaut hat. Er hat die Agentur von Anfang an mitgestaltet und vor allem das E-Commerce- und Marktplatz-Geschäft geprägt, insbesondere mit Fokus auf Amazon und Retail Media. Vor seiner Zeit als Unternehmer war Nedden in leitenden Rollen im digitalen Marketing tätig, unter anderem als Senior Manager bei Gruner + Jahr, wo er den Aufbau digitaler Einheiten und Online-Strategien verantwortete. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

On the latest episode of the Omnichannel Marketer, I had the pleasure of speaking with Colin Flood, VP of Marketing at Unreal Snacks. ‍Unreal Snacks is a better-for-you chocolate snack brand.‍Unreal Snacks started in convenience and drug stores (CVS, Walgreens) ten years ago and through trial and error made it to natural grocery, where it gained the traction required to get to successful in mainstream grocery and convenience..‍True to this podcast, today Unreal Snacks has omnichannel distribution. ‍Colin defines Omnichannel as the strategy of getting in front of your customers (advertising, purchase, and consumption) where they are and being presented as a solution for hunger in a way that drives growth and scale.‍For Unreal Snacks, that is the DTC website, Amazon, and 25,000 doors across natural, traditional grocery, and club stores. ‍You can find Unreal Snack products Whole Foods, Wegmans, Sprouts, Publix, and Costco.‍The keys to success on retail growth have been:‍1️⃣ The right retailer (natural) 2️⃣ Closer to or at cash registers (not the candy aisle, which people avoid)3️⃣ Part of seasonal campaign promotions (Valentine's Day, Halloween etc).4️⃣ Better for you messaging calling people back to category‍Brian describes this placement as “lower funnel,” the offline equivalent of being closer to the add to cart button. ‍Brian is excited about the new trends in digital for the grocery category.‍It's worth pointing out that Unreal chocolate can melt, so shipping is a challenge and requires ice packs in certain regions at certain times of the year.‍But he sees local delivery / in-store pickup and retail marketing platform spend as new digital levers that grocery marketers can pull to stimulate growth. ‍Thanks Colin for sharing your story and perspective. 

Send Jackie A Message!What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio?In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how one of her private coaching clients generated $81,605 in revenue over Black Friday weekend — without chaos, burnout, or massive ad spend.Jackie walks through the exact strategy behind the sale, including why repeating proven campaigns matters more than reinventing them, how omnichannel marketing drives conversions, and how paid ads can support organic marketing instead of replacing it. She also explains why Black Friday success starts months earlier, how nurturing your community impacts high-ticket purchases like annual memberships, and what data-driven decision making looks like in real life.If you've ever wondered whether big sales weekends are possible for boutique studios — or how to run them sustainably — this episode gives you a clear, grounded roadmap.Timestamped Outline[00:00] Welcome + episode context[02:30] The $81,605 Black Friday overview[05:30] Why repeating campaigns beats changing everything[08:00] Omnichannel marketing: being “everywhere”[11:30] Building a waitlist before Black Friday[15:00] Email + SMS strategy during Black Friday[18:30] Using ads to support organic marketing[21:00] The $226 ad spend breakdown + ROAS[25:00] Top/middle/bottom funnel ads explained[28:30] Why consistency with ads matters[31:00] Longer buyer journeys + community nurturing[34:00] Setting big goals without attachment[37:00] Why this was sustainable (even with a newborn)[40:00] CTA: Studio CEO ProgramKey Takeaways ✅✔ Sustainable profit comes from repeating what works ✔ Black Friday success starts weeks (and months) earlier ✔ Omnichannel marketing increases conversion ✔ Ads should support — not replace — organic marketing ✔ You don't need massive ad spend for strong results ✔ Longer buyer journeys require ongoing nurturing ✔ Big goals work when you detach emotion from outcomesPull Quotes“Change less. Evaluate more. Repeat.”“Black Friday doesn't start on Black Friday.”“Omnichannel marketing makes it easier for people to buy.”“You don't need a massive ad spend — you need alignment.”“Sustainable profit is built year over year.”FAQ How can a yoga or Pilates studio have a successful Black Friday sale? By planning early, repeating proven campaigns, building a waitlist, and using omnichannel marketing with strategic ads.Do studios need to spend a lot on ads for Black Friday? No. Ads work best when they support strong organic marketing and community nurturing.What types of offers work best on Black Friday? Warm-audience offers like annual memberships, class packs, and loyalty-based promotions.Why is consistency important for paid ads? Consistent ads help platforms gather data, improve targeting, and increase results over time.Work with Jackie Murphy Say Hi on Instagram @studioceoofficial 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/3-marketing-mistakes Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Wie modernisiert man die IT eines internationalen Handelsunternehmens, ohne den laufenden Betrieb aus dem Takt zu bringen und gleichzeitig für die Zukunft gewappnet zu sein?

#746 If you're still thinking about Amazon FBA as a keyword game, this episode will completely change how you see selling online! In this episode hosted by Kirsten Tyrrel, Neil Twa returns to break down what “omnichannel” really looks like — and why you shouldn't rush into TikTok Shop, Shopify, Walmart, or retail until your Amazon business is truly incubated and profitable. He shares a three-stage framework (discover, build, optimize) and explains how today's winning sellers think less like “keyword hackers” and more like data scientists — feeding Amazon's AI the right listing data so the engine can match your product to customer intent. Neil also demos how his team uses customer-need driven product research to build SKU pipelines inside proven “nodes,” avoid the low-price commodity trap, and identify higher-margin opportunities — then pairs it all with the capital strategy required to scale without running out of inventory! What we discuss with Neil: + Amazon as an incubation engine + Omnichannel timing matters + Discover, build, optimize framework + Customer need over keywords + AI-driven listing data + SKU depth before scale + IDQ scores and algorithms + High-margin node selection + TikTok halo effect + Capital strategy for scaling Thank you, Neil! Check out Voltage Digital Marketing at VoltageDM.com. Check out Greenlight Caiman Data at CaimanData.com. Use code MillionairesU to get a free copy of Almost Automated Income With FBA — limited to the first 10 people! Follow Neil on Facebook, Instagram, LinkedIn, TikTok, and Twitter. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this OmniTalk Retail episode, recorded live from NRF 2026 at the Vusion podcast studio, Ankur Mittal, Chief Technology Officer and Managing Director of Lowe's India, joins Anne Mezzenga and Chris Walton to explain why Lowe's is commercializing its internal retail technology and what that means for the future of point of sale and omnichannel retail. Ankur shares how Lowe's India supports more than 5,000 associates across core corporate and technology functions, and why the company decided to launch a SaaS offshoot to bring its internally built POS platform to market. From hardware-agnostic design and AI-driven capabilities to modular, plug-and-play architecture, this conversation breaks down how modern POS systems are evolving into the backbone of omnichannel retail. The discussion also explores why mid-sized retailers are responding strongly to flexible, software-first POS solutions, how long POS change cycles have held retailers back, and why true omnichannel requires shared item, pricing, promotion, and inventory data across every channel. Key Topics covered: -Why Lowe's decided to commercialize its internally built retail software -Point of sale as the heart of omnichannel retail -Hardware-agnostic POS and why it matters for retailers -AI-driven capabilities including shrink identification -Modular commerce architecture and plug-and-play systems -How mid-sized retailers can modernize POS without big-bang upgrades -POS stability, speed, and operational reliability -What true omnichannel really means beyond BOPIS -Lowe's roadmap for POS, commerce engines, and enterprise platforms in 2026 Stay tuned to Omni Talk Retail for continued coverage from NRF 2026, and stop by the Vusion booth #4921 to say hello. #NRF2026 #OmniTalkRetail #RetailTechnology #RetailInnovation #PointOfSale #OmnichannelRetail

Dave's guest this week is Niccolò Gloazzo, Senior Director of Media & Omnichannel at Kettle & Fire, the brand that helped pioneer shelf-stable bone broth and functional soups.Niccolò shares how Kettle & Fire grew from a digitally native brand into a national retail presence, and what it takes to manage DTC, Amazon, retail media, and in-store growth as a single, connected system.The conversation covers why starting in DTC can create leverage across other channels, how reviews and content portability drive performance, and how retail media has evolved into a full-funnel growth engine. Niccolò also shares how seasonal moments, creative testing, and AI-driven planning are shaping the brand's approach to modern commerce.Connect with Niccolò on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Getting omnichannel “right” is essential for sustained growth, profitability, and competitive advantage in today's rapidly evolving commerce landscape. The challenge is, most omnichannel companies have not taken the steps necessary to transform their business to better match the way their consumers shop. That's why Lauren Livak Gilbert, my genius co-host and executive director of the Digital Shelf Institute, embarked on deep research to unlock the transformative strategies necessary to create the consumer experiences that will give your commerce teams the winning edge. She's here today to share the highlights of that research, “Reinventing the Organization for Omnichannel Success.”

In this episode, we dig into how modern SaaS platforms turn payments into a core product, a revenue engine, and a defensible moat without breaking customer trust or slowing product velocity. With NMI's CMO Peter Galvin and Product Director Luis Peña, we unpack the real path from “just accept cards” to a fully integrated commerce stack that handles fraud, chargebacks, compliance, and omnichannel experiences at scale.We start with the SaaS payments maturity curve: ship fast with basic acceptance, then refine UX with tokenization and branded flows, and finally operate payments as a true business line with pricing strategy and revenue share. From there, we explore the tough stuff most teams underestimate - risk management, underwriting discipline, and the operational muscle needed to keep approval rates high while keeping losses and support tickets low. If you're wondering when you've outgrown your current processor, we outline the telltale signs and how to plan a migration that is modular, phased, and invisible to your merchants.Omnichannel is also a major focus. We break down card-present choices like Tap to Pay, offline-capable devices for field service, and cloud APIs for always-connected point of sale - all while tying in text-to-pay, QR codes, wallets, and ACH via open banking. Beyond lending, we also highlight high-impact add-ons: instant payouts, network tokenization, invoicing, and loyalty programs that raise approval rates, reduce churn, and boost margin. And we look ahead at what's next: stablecoins for cross-border efficiency, open banking data for smoother experiences, and agent-driven discovery that transforms how buyers find and pay for products.

As retail media spending explodes and traditional measurement methods struggle to keep pace amidst inconsistent KPIs across retailers, marketing mix modeling (MMM) finds itself at a critical crossroads. New research from MediaLink and the Digital Shelf Institute lays out the challenges and evolving best practices in MMMs to transform marketing mix models from a quarterly planning tool into a dynamic, real-time strategic asset. This is an audio rebroadcast of a webinar focused on that research, led by Lauren Livak Gilbert, featuring Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink.

In this episode of the Used Car Dealer Podcast, Zach talks with Paulo da Silva, who leads the digital commerce business at Cox Automotive—including e-commerce, CRM, marketing automation, and deal structuring—to unpack how transparency, omnichannel retail, and AI are redefining the car-buying experience for both dealers and consumers. Paulo shares his journey from strategy and M&A into building direct-to-consumer businesses at Whirlpool and then stepping in to help Cox Automotive launch fully automated e-commerce capabilities. He breaks down the major inflection points he's seen over the past decade—from the first dealer websites and early digital retailing to COVID and now AI—and what they've meant for used-car operations, dealer profitability, and consumer expectations around transparency. The conversation dives into the most common digital-retail mistakes dealers still make, how to align online and in-store processes, and why a single, continuous funnel is critical to trust. Paulo also talks about bridging sales and F&I, the next frontier in omnichannel, how AI-driven tools will change the game for dealers and consumers alike, and the one digital retail practice every used-car dealer should adopt today. ⏱️ Key Questions & Timestamps 00:29 – Intro & Paulo's background leading digital commerce at Cox Automotive 01:00 – What drew you into this space, and how has your background prepared you for the digital-retail challenge? 03:34 – What have been the key inflection points you've seen in automotive retail over the past 5–10 years? 06:02 – What are the most common digital-retail mistakes you see dealers make when they jump into online transactions? 09:29 – How would you describe your mission in terms of shifting the used-car business for dealers? 14:46 – How are you seeing dealers adapt to full omnichannel retailing from a process, culture, and technology standpoint? 18:29 – For independent and franchise dealers looking to ramp up their used-car business, which elements of the digital solution should they prioritize? 21:43 – From your perspective, how are AI-driven tools changing the game for dealers of all sizes? 25:22 – What are the key internal change-management or operational shifts dealers need to make to fully benefit from digital and omnichannel? 27:12 – How do you see the used-car retail landscape evolving for dealers who embrace digital vs. those who don't? 31:29 – How do you see dealer-lender relationships, F&I processes, and aftermarket service evolving in an AI-driven, omnichannel world? 35:00 – What is one digital retail practice every used-car dealer should adopt today? 

As the retail industry heads into 2026, innovation is no longer theoretical — it's operational. In this special episode of the Rethink Retail Predictions Podcast, we spoke directly with retail leaders who are actively building the future of commerce. From omnichannel growth and AI-driven personalization to pricing pressure, trust, and the rise of machine-assisted shopping, these experts share unfiltered insights into what's actually changing inside retail organizations.

This is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon ads, and why most brands struggle when they treat it like “just another social platform.” He explains the four key ways people use YouTube (searching, streaming, scrolling, shopping), shares a proven creative formula to keep viewers from skipping, and walks through an Arctic case study showing measurable lift in branded search and Walmart sales. Finally, he covers why YouTube measurement often understates true performance and what to track instead (search lift, sales lift, geo holdouts, Amazon + DTC combined impact).—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:12) Intro(01:11) YouTube is the missing piece for ecommerce growth(04:07) YouTube on CTV + why creative can't be a direct Meta/TikTok copy(06:50) Examples of YouTube-powered brand growth (Dr. Squash, Native, BOOM)(10:20) Creative strategy: length, formats, and what actually converts(11:12) The 5-part YouTube creative formula (hook → CTA)(14:34) Creative examples breakdown (RTIC durability, Native UGC montage, OPO Pop)(15:51) Sponsor Offer: Loop Subscriptions (21:18) What metrics matter for creative feedback loops (view rate, watch time, clicks, CVR)(26:01) Why YouTube under-measures + incrementality findings (House Analytics)(28:36) The “trifecta of lift”: Amazon baseline + search lift + overall sales trend(30:41) Sponsor: Fermat (AI-native commerce platform)—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Sponsor Offer | LOOP (Mention Ecommerce Evolution): https://www.loopwork.co/Sponsor Offer | Fermat (Mention Ecommerce Evolution): fermatcommerce.comPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company that uses technology and partners with brands and retailers to help market, sell, fulfill, and ship their products. As an accomplished supply chain and operations leader, Corey has over 15 years of senior management experience. With more than 20 years of experience in the eCommerce fulfillment industry, Corey has been drop shipping for every major retailer since 2004 and has launched over 50 different subcategories through individual online and brick-and-mortar channels. In this episode… Fulfillment has become a competitive advantage in eCommerce. With TikTok accelerating demand, Amazon tightening constraints, and customer expectations shifting toward faster delivery, brands are being forced to rethink how products reach buyers. How can you build a fulfillment strategy that keeps pace without destroying margins? According to omnichannel fulfillment authority Corey Apirian, brands should start leveraging fulfillment as a growth lever rather than a back-end cost center. This involves placing inventory closer to customers, matching delivery speed to buying behavior, and using data to align marketing and operations. Corey maintains that faster delivery doesn't always mean higher costs and that intentional assortments, bundling, and carrier selection can improve conversion and profitability. Fulfillment works best when it's designed as a coordinated system rather than a standalone function. In this episode of The Digital Deep Dive, Aaron Conant talks with Corey Apirian, CEO of Davinci Micro Fulfillment, about how fulfillment strategy is reshaping eCommerce growth. Corey shares why inventory proximity drives conversion, how Amazon and TikTok are changing delivery expectations, and what brands must prioritize in 2026 to stay competitive across channels.

While most companies obsess over removing their contact centers to eliminate friction, they may actually be creating it. Sometimes the most frictionless experience is talking to another human who can say, "This hotel is perfect for you, you're going to love it."Join hosts Chuck Moxley and Nick Paladino as they sit down with Joe Megibow, a veteran executive who started as an engineer, discovered data-driven marketing at business school, and co-founded Tealeaf Technology. Joe shares war stories from leading digital transformations at Expedia, American Eagle Outfitters, Casper and Purple (mattresses), revealing how removing a single "business name" field generated millions in incremental revenue, why omnichannel strategies often create more channel conflict than customer value, and how American Eagle built a $100 million sales channel through their contact center after everyone said it was impossible.He explains the critical difference between page load metrics and meeting customer expectations, why Square's magic email receipt moment reset consumer benchmarks forever, and how selling mattresses online requires deliberately introducing friction (like encouraging store visits) to reduce friction across the entire purchase journey.Key Actionable Takeaways:Audit form fields and test removing "optional" fields that confuse customers - Even optional fields prompt users to fill them out, and misplaced fields (like "business name" near billing address) can tank conversion by making customers enter wrong information, costing millions in lost revenueAlign P&L incentives across channels to eliminate organizational friction - When store associates get no credit for online sales made in-store, they create artificial barriers for customers; true omnichannel means the same customer should experience consistent rules regardless of how they choose to transactInvest in contact centers as conversion engines, not cost centers - Human interaction excels at high-consideration purchases where empathy and reassurance matter; contact center conversion rates (30-40%) often dwarf digital (2-3%) for complex products, and trained agents can become your highest-performing salesforceNick & Chuck's previous conversation with David Cost from Rainbow Apparel Co: https://youtu.be/yhMd3M3jOpo Want more tips and strategies about creating frictionless digital experiences?Subscribe to our newsletter! https://www.thefrictionlessexperience.com/frictionless/Download the Five Step Site Speed Target Playbook: http://bluetriangle.com/playbookJoe Megibow's LinkedIn: https://www.linkedin.com/in/megibow/Nick Paladino's LinkedIn: https://linkedin.com/in/npaladinoChuck Moxley's LinkedIn: https://linkedin.com/in/chuck-moxleyChapters:(00:00) Introduction(02:35) Joe's journey - From engineer to data-driven marketing pioneer(04:30) Founding Tealeaf Technology(07:00) The evolution from static to dynamic web pages(09:00) Experience-based monitoring and perceived performance(11:15) Tying friction to economic impact(13:45) The business name field disaster - $1M monthly revenue recovery(15:15) Shopify checkout consistency vs. innovation trade-offs(16:15) Square's magic moment(17:00) Financing friction in locked checkout flows(19:41) Omnichannel alignment challenges at American Eagle(21:00) P&L misalignment creates customer friction(22:45) Buy online, ship from store(25:15) DTC turnarounds - Low frequency, high risk purchases(27:00) Considered purchases require different friction strategies(29:00) The Purple Pillow story(30:00) Marketing high-touch products digitally(31:15) Breaking through the "best ever" noise(32:10) The greatest pillow ever invented - Provocative marketing(34:30) Contact centers as strategic assets, not failure points(35:45) Expedia's 30-40% contact center conversion rates(37:30) American Eagle's $100M contact center sales channel(38:20) Conclusion

In this episode of Rooted in Retail, host Crystal Vilkaitis breaks down the Market Magic framework—seven must-have elements every independent retailer should check off to stay resilient, profitable, and top-of-mind in 2026.If you're closing out a busy holiday season or planning for the new year, this episode gives you actionable ideas you can start using today to boost visibility, strengthen your brand, and elevate your customer experience.[00:00] — Market Magic overview[02:10] — Adaptability & quick pivots[05:45] — Using mystery boxes & FOMO marketing[11:20] — Branding consistency & audits[16:35] — Leveraging customer data + email segmentation[21:50] — Community involvement & partnerships[27:40] — Omnichannel selling in 2026[33:15] — New channels: Podcasts, YouTube & local showsJoin the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

On this episode of The Feed, I sat down with Amira Khatib of Bluestein Ventures and Marc Wulfraat of MWPVL for a special conversation about the future of Amazon's grocery business. In this episode, we dive into the company's latest test concept that seeks to combine the Whole Foods shopping experience with the convenience of 12k household essential items to consolidate trips while competing with larger big-box retailers.Sign up for the HNGRY newsletter

Shoppers lose trust the moment they see that your data is inconsistent. In this episode, Jon Gatrell of Loren Data Corp. joins Reid Jackson and Liz Sertl to discuss why product information must stay consistent across every channel. Jon explains how aligned data reduces friction between partners, supports accurate inventory management, and strengthens the experience for buyers and internal teams.  This conversation shows how accurate product data becomes the thread that keeps every part of the supply chain working in sync. In this episode, you'll learn: The operational value of keeping product data consistent across channels The challenges that emerge when item information falls out of sync How accurate data protects customer trust Things to listen for: (00:00) Introducing Next Level Supply Chain (02:54) What customers expect from product data (05:29) How inconsistent product information affects buying decisions (07:37) The biggest data challenges supply chain teams face today (12:55) What the industry is doing to improve data synchronization (19:32) Data strategy shifts companies should prepare for next (25:19) Jon's favorite tech Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn This episode is brought to you by: AccuGraphiX and LSPedia If you're interested in becoming or working with a GS1 US solution partner, please connect with us on LinkedIn or on our website. Connect with the guests: Jon Gatrell on LinkedIn Check out Loren Data

This roundtable explores how B2B teams can use modern demand strategies, B2C channels, and incrementality testing to prove true ad impact in 2026. The conversation highlights omni-channel expansion beyond LinkedIn, data-driven measurement, and practical ways to validate lift across pipeline and revenue.Speakers and RolesMatt Sciannella – Host and practitioner running paid media for multiple B2B clients; shares real client use cases, lift results, and practical frameworks for measurement and experimentation.Keith Putnam-Delaney – CEO of Primer; former Dropbox growth leader; expert in B2B expansion into B2C channels, audience targeting, mobile–desktop measurement problems, match rates, and lift testing.Authority: Both speakers bring hands-on experience running B2B paid programs at scale and deep insight into attribution limits, ABM constraints, and cross-channel growth strategies.Topics CoveredRising costs and saturation in traditional B2B channels (LinkedIn, Google).Why B2B brands must expand into B2C channels like Meta, YouTube, Reddit, TikTok.Mobile vs. desktop measurement gaps and cross-device limitations.Signal loss, attribution decay, and the need for server-side events.How to validate true impact using lift tests and incrementality.CPM efficiency comparisons across channels.ABM unbundling and alternatives to large, monolithic ABM platforms.Using holdout groups, geographic lift, and omnichannel testing strategies.Real client examples showing lift in inbound, share of search, and revenue.How audience targeting tools unlock TAM expansion outside LinkedIn.Questions This Video Helps AnswerHow do B2B marketers prove real ad impact without relying on last-touch attribution?How can brands expand beyond LinkedIn and still target ICP buyers effectively?What causes demand generation inefficiency and how do you fix it?How do mobile–desktop and cross-device gaps distort performance data?What is the right way to design lift tests or incrementality experiments?How can small TAM companies still scale using B2C channels?What alternative ABM workflows exist beyond large enterprise platforms?How should B2B teams interpret rising CPMs and shrinking reach?Jobs, Roles, and Responsibilities MentionedB2B growth marketingGrowth teamsSales operations managersRevenue operations rolesVPs of MarketingRegional sales directorsMedical device surgeons (ICP example)Marketing, sales, financeInfosec teamsPLG teamsField marketingOutbound sales teamsKey TakeawaysAttribution alone cannot prove channel value; lift tests reveal true incrementality.B2B audiences exist far beyond LinkedIn, and CPM efficiency is often dramatically higher on Meta, Reddit, and YouTube.Mobile-heavy consumption breaks MTA models; server-side signals and conversion APIs are now essential.ABM can be unbundled using smaller, more flexible tools and alternative data sources.Expanding TAM and using audience targeting unlocks more reach and stronger pipeline outcomes.Share of search is a powerful leading indicator for demand creation impact.Omnichannel experimentation paired with structured test design improves confidence with finance and executive teams.Frameworks and Concepts MentionedIncrementality testingHoldout groupsChannel-based lift testsGeographic lift testsAccount list split testingLeading vs. lagging indicatorsShare of search analysisServer-side conversion APIs (CAPI)Cross-device measurementAudience match ratesABM unbundlingCPM efficiency analysis

Chad Dime, Co-Founder of DIFF Charitable Eyewear was raised in Los Angeles California. He was born into the eyewear industry thanks to his father who owned and operated an eyewear business for over 40 years. His dad passed down the knowledge of product design, import, manufacturing and wholesale to him throughout his entire life. On the manufacturing side, he was traveling to China by the time he was 15 years old to learn the ins and outs of what it takes to work with partners overseas. In wholesale he was attending major markets as a teenager to learn the ins and outs of what it takes to sell to major retailers both nationally and internationally. He was fortunate enough to know at that very young that he would be following in his family's footsteps. While attending college at San Diego State University he was the President of the nationally ranked SDSU Surf Team. His role there allowed him to work with many notable brands like Red Bull, Rip Curl and TOMS as he obtained sponsorship from each of these businesses. After years of building campus rep programs with these brands he learned the importance of both social media marketing along with social enterprise. The partnership with TOMS shoes was his motivation to build a business that gave back, and it became his dream to start a sunglasses brand that could help change the world. After graduating from SDSU he met his business partners. Together they began selling sunglasses at electronic music festivals across the country. It was here that they realized there was a massive void in the eyewear industry that they knew they could fill. Eager to disrupt the monopolized eyewear industry they founded DIFF with a mission to create affordable designer eyewear that gives back. In This Conversation We Discuss:[00:00] Intro[00:50] Blending value and mission to drive impact[04:00] Partnering purpose with product[06:09] Leveraging past experiences for team balance[08:56] Nurturing partnerships for smarter growth[11:44] Stay updated with new episodes[11:55] Embedding responsibility into brand DNA[14:11] Sponsors[19:43] Influencer partnerships for early marketing strategy[22:54] Prioritizing finance to avoid early pitfalls[24:57] Understanding finances for loss prevention[26:06] Highlighting first products for brick and mortar[28:42] Following your why to create impactResources:Subscribe to Honest Ecommerce on Youtube www.youtube.com/c/HonestEcommerce?sub_confirmation=1Charitable designer sunglasses that give back www.diffeyewear.com/Follow Chad Dime www.linkedin.com/in/chad-dime-59550258Schedule an intro call with one of our experts electriceye.io/connectReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business www.nextinsurance.com/honest/  Turn your domestic business into an international business www.freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Today in the business of podcasting: new IAB report on the creator economy, closing the sound gap, and how journalists can maximize connection with podcasting.. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

The CPG Guys are joined in this episode by Kellanova's Mike McCune, Sr. Dir Sr. Director of Integrated Commercial Analytics & Maggie Gilliam Hoy, Sr. Director , and Omni COE lead. Today's episode is all about data, analytics, the changing shopper behavior to lean omnichannel and the story of how one snack manufacturer has leaned into reporting and insights in a meaningful way. Follow Mike on LinkedIn at: https://www.linkedin.com/in/michaelthomasmccune/Follow Maggie on LinkedIn at: https://www.linkedin.com/in/maggie-gilliam-hoy-22800120/Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Here's what we asked them :1. Maggie, let's get this started with you. As Senior Director of Omni Capabilities at Kellanova, you cover a broad remit across commerce & marketing. How are you defining “omni commerce” in the snack/CPG space today? Also tell us about your remit.2. Mike, talk to us about your remit. You also have an RGM background - who do you support at Kellanova and what does a day in your life look like?3. With such a change in consumer behavior to omnichannel & ecommerce, believe you have developed a system called KOPS. What does it stand for and what data sets are the inputs - did we hear over 30 data sets? Mike to go first.4. Mike- what prompted the need for KOPS in the first place? What was not working well? What was replaced? How has it been received? Any surprises?5. Maggie - how are you preparing for more growth in ecommerce and digitally engaged shoppers in 2026. What sort of analytics do those whom you service need in these uncertain times?6. Mike - I'd like to ask you the same question - you touch much more than omnichannel and digital. Everyday business - what sort of data sets are now in play that are non negotiable?7. Maggie - as the head of the omnichannel COE, how do you coordinate omni activities so that the consumer experience is seamless across digital, physical retail, and experiential activations?8. Maggie - how are you handling non-traditional retailers or 3-party services like Instacart, Doordash, or Tik-Top Shop?; Are these a priority?”9. This last one is again for both of you - with your respective roles and lenses, looking into the next 3-5 years, what do you see as the biggest disruption (or opportunity) in how snack brands will go to market?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

We're bringing this episode back because listeners couldn't get enough the first time around. Cameron sits down with Tom Keiser, COO of Zendesk, to unpack how he helped scale the SaaS powerhouse to a billion-dollar trajectory. Tom shares how he bridged the gap between IT and operations, built cadence-driven execution rhythms, and created visibility across the business while keeping the culture humble, fast, and customer-obsessed.If you're leading a growing company and need a blueprint for scaling without suffocating the entrepreneurial edge… this one hits hard.Timestamped Highlights01:11 Meet Tom Keiser and his path from CIO to COO02:00 Early days: Capgemini, E&Y, and stepping into tech leadership05:27 What Zendesk actually does (and how it scaled globally)07:33 How SaaS changed the business–IT power dynamic08:55 Why CIOs must become business partners, not tech overseers10:54 The PMO strategy that keeps Zendesk aligned as it scales12:04 Tom's weekly operational cadence pulled from retail13:50 Turning insights into action: Sales, pipeline, and global adjustments15:37 How Zendesk avoids bureaucracy while growing fast17:39 Culture: The Danish “Humbled It” mindset19:36 Saying no without killing momentum20:57 Managing customer support when your whole business is CX23:38 Omnichannel done right: Continuous conversations, not disconnected pings26:14 Machine learning inside Zendesk Guide29:18 How Tom balances immediate execution with long-term scaling32:55 What smaller companies can learn from Zendesk's growth34:34 Vulnerability and learning to step into discomfort as a leader36:25 When to trust your team and when to drop into details37:51 How Zendesk's founder transitioned out of day-to-day execution39:18 Market risks, public cloud, open-source, and economic uncertainty39:46 What 5G will unleash for future customer experiences43:12 Building whole leaders, not siloed operators44:13 Tom's advice to his 21-year-old selfAbout the GuestTom Keiser is the Chief Operating Officer of Zendesk, where he oversees global operations, IT, enterprise analytics, security, and go-to-market execution for one of the world's leading customer experience platforms. With 25+ years of experience across retail, technology, and SaaS, Tom blends deep technical expertise with business-led operational leadership. Before Zendesk, he served as CIO at L Brands and spent years in management consulting at Capgemini and Ernst & Young.

Dots Oyebolu speaks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac shares practical ways to build commercially profitable omnichannel ad strategies and why CRO is the fastest path to improving profitability. He explains aligning production value with audience expectations, clarifying messaging and structuring tests that move the needle. He also covers the mindset required to launch and scale, emphasizing persistence, value and channel fit.Key Takeaways:00:00 Introduction.02:36 Improving conversion rate lowers acquisition cost and lifts profitability.05:43 Design should reflect the brand and audience to protect performance.08:51 Clear copy communicates value and advances the decision-making process.11:13 Quick clarity tests validate positioning and reveal missing information.13:00 Differentiated factual copy strengthens credibility and avoids generic claims.20:48 Persistence and consistency are essential during early launch setbacks.24:13 Value offered at a fair price underpins sustainable results.26:09 Competitive markets are not level, so strategy and data matter.Resources Mentioned:Isaac Rudanskyhttps://www.linkedin.com/in/isaacrudansky/AdVenture Media Group | LinkedInhttps://www.linkedin.com/company/adventure-media-group-llc/AdVenture Media | Websitehttp://adventureppc.comInsightful Links:https://www.singlegrain.com/blog/ms/omnichannel-marketing-strategy/https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketinghttps://advertising.amazon.com/en-ca/library/guides/omnichannel-marketingThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Welcome to Omnichannel Reimagined: A new RETHINK Retail & VTEX Video Podcast Series giving senior retail leaders an insider's edge on the trends, tech, and tactics shaping the future of B2C and B2B commerce, from seamless digital storefronts to AI-powered experiences. In Episode 1, Top Retail Expert Brendan Witcher sits down with Santiago Naranjo, CRO at VTEX, to explore how AI is reshaping the buyer journey, whether websites are becoming obsolete in an AI-first world, the risks of letting AI platforms control customer relationships and how enterprise brands can remain indispensable, even when shoppers never visit them directly.

When you think about transformation in beauty, few stories are as fascinating as the one unfolding at Rodan + Fields.  In this episode, Rose Hamilton, CEO of Compass Rose Ventures, sits down with Anncy Rowe, Chief Commercial Officer, who is leading the company through one of the most ambitious reinventions in the industry — evolving from a billion-dollar direct-selling brand into a modern omni-channel powerhouse.  Anncy's background includes some of the most iconic names in beauty — Maybelline, Garnier, and IT Cosmetics — and she's now using that experience to bridge legacy and innovation at Rodan + Fields. What struck me most about Anncy's leadership is her ability to balance conviction and curiosity. She's fiercely protective of the brand's DNA — its female-founded roots, dermatology-driven credibility, and loyal consultant community — while introducing fresh storytelling, modern retail partnerships, and a bold "Love What You See" campaign that redefines clinical luxury for today's consumer. Here are a few highlights from our conversation: * Purpose Meets Reinvention: How Rodan + Fields is blending its heritage of women-led dermatology with a new omni-channel model that meets consumers wherever they shop — from consultants to DTC to Ulta. * Clinical Luxury, Redefined: The brand's unique formulation philosophy — "no more, no less" — and why restraint, not volume, is the most powerful form of innovation. * Storytelling with Conviction: Anncy's approach to brand transformation is rooted in founder DNA, purpose, and authenticity rather than chasing trends. * Female-Founded Advantage: How being the #1 female dermatologist-founded skincare brand is both a point of pride and a call to elevate more women in science and leadership. * Culture as the Growth Engine: Inside the company's transformation — from hiring and leadership mindset shifts to building agility, clarity, and confidence across teams. Join us in listening to this episode to hear how Anncy Rowe and the Rodan + Fields team are proving that legacy and reinvention can coexist beautifully — and that true transformation starts with purpose, people, and belief. For more on Rodan & Fields, visit: https://www.rodanandfields.com/en-us/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!