Podcast appearances and mentions of kevan o'brien

Meet Kevan O’Brien, the Marketing Director at LBC Studios. This Canadian mobile gaming developer is responsible for “Hempire,” the world’s largest mobile cannabis game.Questions Kevan Answered In This Episode:How has the legalization of marijuana affected your business?What are 3 lessons you’ve learned from making mistakes?What are some dos and don’ts of influencer marketing?Timestamp:2:37 How marijuana legalization is affecting LBS Studios5:48 Kevan’s $17,000 overnight mistake and what he learned11:02 “20% for Testing” rule12:18 Google Drive hack for looking smart at events15:05 The real value of working with influencersQuotes:“What we’re really looking for now as we work with influencers is the content that they create for us.”“If they leave us a review, we want it to be honest and we want it to come from their mouth. And also, we want to be able to use that asset in our own marketing.”“When you work with an influencer and you’re looking at reaching their network and providing them with some money to plug a product, the cost actually becomes really, really viable because you can use both the distribution as a KPI but also the asset itself as something that adds value.”Mentioned In This Episode:LBC StudiosHempireTommy Chong Plays Hempire YouTube video

Our host Peggy Anne Salz engages Kevan O'Brien, marketing director at LBC Studios--the independent studios that brought us the marijuana-themed mobile game Hempire—in a lively discussion around the vibe in games marketing and the impact of cannabis legalization. Kevan also talks about how his studio chooses micro-influencers and measure the results.

Called "the pot farm game made by fans, for fans," Hempire Games, developed by LBC Studios, proves that it pays to pair a fun and story-driven strategy game with efforts to cement a sense of community. Even better if you break with stereotypes about your audience and the marketing mix that will activate and motivate them to build a cannabis empire. Our host Peggy Anne Salz catches up with Kevan O'Brien, UA manager at LBC Studios, to discuss how platforms, such as Snapchat and Facebook, and approaches, such as influencer marketing and burst campaigns, have allowed the game to chalk up 4+million in record time.

It's a celebration! This marks the 200th Episode of the Adobe Creative Suite Podcast. I couldn't be happier with the response from this audience. Thank You for watching, Terry White Now join Kevan O'Brien for this Inside Adobe episode as he walks you through how he produced and edited last week's podcast with Johnny L. Learn how you can utilize P2 media and Adobe tools such as Premiere Pro CS3 and Soundbooth CS3 to produce professional video podcasts.

In this episode special guest Kevan O'Brien takes us through the basics of using a Wacom Intuos 3 tablet.

In this episode Kevan O'Brien shows how motion graphic titles can be recreated inside Premiere Pro with the use of Photoshop when the original After effects comp isn't available and you don't have all the elements.

In this episode special guest Kevan O'Brien, Adobe Systems outlines a workflow for creating storyboards from Photoshop files, using "auto crop and straighten" through bridge and soundbooth into Adobe Premiere CS3.Its a workflow that he used for storyboarding of commercials and works well.