Mobile Growth Podcast

Want a look into the 2020 outlook for mobile UA on DSP? Buckle up! Goodgame Studios is an entertainment software studio that designs and develops online games, and Pau Quevedo is the company's Lead of Programmatic Trading. Our Host, Peggy Anne Salz, caught up with Paul to talk about why you should be running DSP for mobile UA, the trials and tribulations of inhousing DSP, and what inventory works best for mobile gaming.

What do Atari and Oprah Winfrey have in common? Both companies have worked with GameChangerSF to grow their mobile apps. Phil Shpilberg, President of GameChangerSF, talked to our host, Peggy Anne Salz about what an ROAS-driven approach to creative looks like and why data is behind everything they do.

From a small Ukrainian village to Stanford University, our host Peggy Anne Salz catches up with Victoria Repa, CEO and Co-Founder, BetterMe, an ecosystem of health and lifestyle apps. But it’s not all about Victoria’s personal journey. In this episode, the discussion also takes a deep dive into the importance of building an audience and creating a product with them in mind. Want to know how to reach women or notoriously hard to reach Millenials? Victoria has plenty of insight to share on building a community around your app (even before it’s launched) and what it means to fail fast (and cheap!) in the mobile marketing realm.

Mobile marketing budgets are under assault, but this week’s guest is there to help. Our host Peggy Anne Salz catches up with Jennifer Burrington, SVP of Global Sales at Interceptd, to talk about everything from finding balance as a working mother to the importance of female mentorship. From marketing to sales, Jennifer has dedicated herself to the mobile industry. She began her career in marketing roles at Sprint and Electronic Arts, then developed the marketing and sales departments at Greystripe, a mobile advertising start-up. Now she works on the cutting edge mobile marketing fraud detection, helping protect marketing budgets from the fraudsters.

From cooking to sports to cats standing on their hind legs, Reddit has something for everyone. Subreddit topics let users take deep dives into whatever peaks their interest, letting them self-select into highly-targeted groups that should be a marketer’s dream. But not everyone has mastered this evolving advertising platform. Our host Peggy Anne Salz catches up with Ashleigh Rankin, Brand Partnerships - Performance, Reddit, who has over eight years experience as a mobile growth specialist. Ashleigh delves into ad formats and dishes on what works best with Reddit users.

If you're a hyper casual games developer, you have reason to celebrate. You're in a market that is seeing eye-watering growth and raking in cash thanks to an ad-supported model that ticks all the boxes. But winning is about selecting the right publisher--one who is with you for the journey and has the resources to take your game to new heights. Our host Peggy Anne Salz catches up with Jon Hook, CRO at Homa Games, a company helping mobile game developers grow their apps from scratch to millions of users. Jon shares a checklist to help you find the right partner and talks about the even bigger challenge ahead: producing simple games that can send retention through the roof.

It's plain talk around how you can net high-value users and keep them coming back when our host Peggy Anne Salz catches up with Simon Lejeune, Head of User Acquisition at Hopper. The travel app uses big data to predict and analyze airfare to provide users with the latest and best deals on flights. Simon shares the tools and channels that have allowed Hopper to stay top of mind with users (even when they aren't looking for pricing information and updates). In addition to lifting the lid on his growth stack, he discusses how marketing teams can combine acquisition and retention to break down the silos and super-charge ad creatives.

It's a no-brainer that data fuels effective app marketing--but what data should you use? Our host Peggy Anne Salz catches up with Enric Pedró, CMO of Lab Cave — an ASO and mediation company — to discuss why marketers need to move beyond market averages and focus on analyzing their *own* data. Enric also lifts the lid on Lab Cave's ASO bot, which forecasts market trends and analyzes over 500,000+ keywords in over 14 languages to give app marketers a leg up on their rivals and get more mileage out of their organics.

Social casual games offer a core game loop that keeps users riveted for months, and a high level of playability and shareability that spurs spontaneous and frequent gameplay. It's a perfect fit with ads, including playables and reward videos, and a good reason to rethink how you make the match between your game and your audience. Our host Peggy Anne salz catches up with Michael Jessen, User Acquisition Specialist at Social Point, one of the top global developers of social games played by over 45 million monthly active users on Facebook alone. Michael shares his strategy to diversify the portfolio and tactics to ensure soft launch titles (in countries including Canada) are a global success. He also tells us why Japan is *the* geo you want to target with your game.

Digital unleashes opportunities at the fringe—and across the globe—creating a two-way street of amazing ideas and innovation. Entrepreneurs can tap this dynamic to take their businesses from good to great, and organizations are helping with programs and funding to reward the best. Digital also frees you to take charge of your personal brand, creating and communicating a message that resonates in your industry and beyond your borders. It’s a world tour of programs to help you build your business and solid advice to help you develop your personal brand when our host Peggy Anne Salz chats with Christine Ntim, a partner at Global Startup Ecosystem (GSE). Christine talks about her company—which empowers governments to accelerate tech entrepreneurship via accelerators, startup hacking boot camps, tech summits and ecosystem development workshops in different countries around the world—and draws from experience to help you elevate and energize our own brand. There are no limits to what you can do, and Christine will open your eyes to your potential.

Our host Peggy Anne Salz engages Kevan O'Brien, marketing director at LBC Studios--the independent studios that brought us the marijuana-themed mobile game Hempire—in a lively discussion around the vibe in games marketing and the impact of cannabis legalization. Kevan also talks about how his studio chooses micro-influencers and measure the results.

From product fit to performance marketing, app publishers and growth marketers have to master a broad range of capabilities that are business critical and continuously changing. Staying a step ahead of the competition requires them to do more than connect the dots in their data to optimize campaigns and results; it demands they actively pursue opportunities to connect with other app marketers and learn best practices from the best in the business. Industry events offer newbies and ninjas a chance to hone their skills--provided they attend best-in-breed conferences and research the people they want to meet and the questions they want to ask. Our host Peggy Anne Salz catches up with Dave Westin, President of Mobile Growth Summit, organizers of the world’s largest mobile growth conferences, on his way to kick off Mobile Growth Singapore, the latest and newest in the line-up of shows and locations. Dave draws from a decade of experience to share some of the key trends in the industry (and headlining at his events) around engagement, re-engagement and retention based on what users do in your app. He also shares tips to help you improve networking and up your game.

Keyboard apps are part of the everyday routine--which is why they also represent a new (and still untapped) opportunity for marketers and brands to drive deeper user engagement with the help of stickers and other perks. Our host Peggy Anne Salz catches up with Josh Fenn, Baidu marketing manager responsible for North America marketing within Baidu's global business unit, to discuss how marketers can use keyboard apps to power effective UA and build brand. Josh also talks about the growing user community, walks us through Baidu's popular keyboard apps and discusses the role of AI in efforts to make campaigns more targeted and effective.

The App Economy is maturing, opening up new opportunities for app companies and brands to turn their apps into serious money and stable business. Our host and Chief Content Officer Peggy Anne Salz catches up with Siberia Su, Director of Marketing at Braavo, a data-driven financing platform that provides scalable and non-dilutive funding for mobile app developers. Siberia walks us through the new funding models (beyond just bootstrapping) you can harness to get more users faster, ensuring you increase your app success, not cut it short.

Video used to be about telling stories, but some smart app companies are combining live streaming with gifting and other perks to develop new, cool and incredibly lucrative sources of revenue. A prime example is The Meet Group, which has harnessed this engaging media to build a $71+ million annualized run rate video business in a little over a year. Our host and Chief Content Officer Peggy Anne Salz catches up with Catherine Cook Connelly, Co-founder & VP Brand Strategy at The Meet Group to get the inside track on how the social chat and dating company has made a bundle on live streaming. Catherine candidly shares her learnings about live streaming, including how to (and not to) build a platform to support the media, cultivate “super streamers” and encourage users to spend more time and money.

In the era of programmatic buying, much of the monetization process has been taken out of app creators’ hands. Algorithms are doing the job for you, but that doesn’t mean there isn’t plenty to consider. Focus on what you can control, that’s the advice of Jeff Gurian, VP of Marketing and Ad Monetization at Kongregate--a leading mobile & PC game developer, publisher, web gaming portal, and creator of Kartridge, a new downloadable PC gaming platform. What’s your fill rate? How many players are engaging with your ads on a daily basis? Our host and Chief Content Officer, Peggy Anne Salz, talks about this and much more with Jeff. Learn how to create an ad experience that compliments play and doesn’t cannibalize other aspects of the gaming experience, hear about the importance of video ads, and find out which combinations are right for your gaming experience.

If your app provides skincare products and advice, developing and delivering customized communications isn’t just a nice-to-have; it’s a business imperative. Your audience segmentation has to be on target and your messaging across all channels—email, push and text—has to be sensitive to users’ deeply personal demands and desires, and be aligned with where they are in their daily skincare regime. Our host and Chief Content Officer Peggy Anne Salz catches up with Fabian Seelbach, SVP of Marketing at Curology, an ecommerce startup offering customized prescription skincare via the web and through an app. Fabian shares how he creates and applies micro-segments to target and retarget users with advertising throughout the journey, and discusses the tools and techniques he uses to craft “Lifecycle Communications” that are appropriate and engaging. He also discusses his approach to influencer marketing and his success with channels, such as Instagram, to acquire and retain users.

Why be a tenant on another social media network? Smart app marketers are looking for alternatives that combine the power of bite-size videos with the freedom and flexibility to connect directly with app fans, influencers, and users. LAMA does both, providing marketers with an app and a platform to showcase their top users or give a voice (and a face) to founders and the great teams that support them. Our Chief Content Officer and show host Peggy Anne Salz catches up Mario Arabov, co-founder of LAMA app, who explains the nuts and bolts of the video interview app—which allows interviewees to answer and record their responses to a catalog of questions developed by the company or on-demand LAMA journalists who can “script” interview questions to suit the occasion. They also discuss video production best practices and how companies can best use LAMA in a B2B context to boost their brand and profile.

Don’t fire your graphics designers just yet. But you can use AI to automate many of the repetitive tasks that currently drown your graphics designers in drudge work and extinguish their creative spark. Our host and Chief Content Officer Peggy Anne Salz catches up with Lior Barak, Data & Automation Consultant with Tale About Data, to discuss how app marketers can start NOW to analyze and automate creatives in order to speed up production and grow profits. Lior draws from his long and impressive track record building and programming AI systems to discuss the catalyst for his Creative Element Explorer tool, a tool designed to understand and scale the component parts of winning creatives. He also debunks popular myths around the best ways to ramp up AI capabilities in your company, starting with good reasons why you should dial down your reliance on Excel spreadsheets.

Reams of 2019 trends predictions posts are calling out AI as the mega-trend. There’s no doubt AI will power more cost-effective UA and bring other efficiencies, but there’s also a lot of hyperbole around where it will shine, and where it will suck. To cut through the hype our host and Chief Content Officer Peggy Anne Salz catches up with Matt Sadofsky, Senior Director of Growth at TIDAL, a subscription-based music, podcast, and video streaming service, for an edgy discussion about the *real* costs and benefits of baking AI into your UA. Matt also draws from his experience, including building an AI system from scratch, to share best practice and debunk myths about how teams will need to work when AI has a seat at the table. Enjoy—and Matt will be back for an encore in a special mini-series where he and Peggy talk shop and grill growth marketers.

Many apps measure success in MAUs and DAUs, but this approach doesn’t cut it for every category. For that you are going to need a deeper understanding of audiences and better approach to re-engagement, combining both will drive frequent use and build lasting trust. Our host and Chief Content Officer Peggy Anne Salz catches up with Marvin Rottenberg, VP of Marketing at Ada Health. The company’s conversational health companion app--developed by doctors, scientists and engineers--provides users personalized medical insights and advises on appropriate next steps. Marvin, recently named App Marketer of the Year(2018), shares how Ada Health uses creatives and feedback to stay top of mind with users—even when they aren’t relying on the app to assess their symptoms. Marvin also discusses how the app relies on other input, such as location, to trigger use and deepen engagement.

The right ad delivered to the right person in the right context is the Nirvana of mobile marketers everywhere on the planet. But add the right mood to the equation, and advertising takes on a new and incredibly valuable dimension. Kiip is gearing up to do just this, taking the wraps of a new “Moments Marketplace” that builds on the massive success of rewarded video ads to help brand and app marketers deliver rewarded ads—in the form of coupons, offers or just a high-five—to users when they reach a goal or complete an action. Our host and Chief Content Officer Peggy Anne Salz catches up with Bill Alena, Kiip CRO, to talk about the upcoming launch and how app marketers can target moments to make a lasting (and positive) impression.

Women at app companies on the move share the lessons and learnings that have allowed them to attain new levels of personal and business growth. We kick off a special mini-series by partnering with mBolden (formerly Women in Wireless), which champions women in leadership in the mobile, digital and tech industries. Our hosts—Peggy Anne Salz and Farzana Nasser—catch up with Sabrina Gao, Head of Direct Marketing at Dashlane, to discuss how Sabrina has built the teams and the data expertise to rocket from 2 million users to a whopping 10 million. Sabrina also talks about the importance of measuring incrementality, particularly when it comes to gauging the effectiveness of above-the-line ad and branding campaigns.

App marketing is—by definition—driven by data and aligned with KPIs. But mobile ad creatives are rising up the ranks to be your key differentiator and source of competitive edge. Our host and Chief Content Officer Peggy Anne Salz catches up with Kim Carlson, VP of Sales at Aarki, to discuss how app marketers can elevate conversions by understanding audiences and optimizing their “Champion Creative.” Kim also explains how marketers can deconstruct their ad creatives into components and test elements to validate what flies (or fails) in order to put budget toward ads that *really* deliver.

Upday, the mobile news app owned by digital publishing house Axel Springer and pre-installed in Samsung smartphones, has done both. The app, which pairs machine learning with human judgment to deliver users personalized news and information, is the fastest growing news app in Europe. Our host and Chief Content Officer Peggy Anne Salz catches up with Aneta Nowobilska, Director of Advertising at Upday, to discuss how a laser focus on achieving sustainable revenues, not going all in for the quick win, has allowed the company to build a user base that spans 30 million monthly active users across 16 countries. Aneta also explains how the focus on quality over quantity also carries over into the company’s approach to mobile programmatic and its plans to build expertise in innovative ad formats and dynamic creatives.

Timehop is perhaps best known as a nostalgia app that aggregates users’ photos and memories to make every day a “Throwback Thursday.” But that’s about to change as the company takes the wraps off Nimbus, a home-grown, in-house ad server and header-bidding solution that cuts out app-bloating SDKs and boost revenues. Our host and Chief Content Officer Peggy Anne Salz catches up with David Leviev, VP - Programmatic Product Development at Timehop, to talk about the tough journey and the smart decision to move from clunky waterfalls to lucrative in-app header bidding to monetize it. David also shares how having an ad server allows publishers to control their app destiny and reveals Timehop’s plans to set up Private Marketplaces (PMPs) with brands and trade desks, giving them priority access to advertise with users.

If your download rates are starting to plateau, turn your current users into app advocates who actively and eagerly recommend your app to other people. The good news: it’s incredibly effective. The even better news: it can come extremely cheap. Our host Peggy Anne Salz catches up with Justin Adler, Co-Founder and COO at NorthOne, a mobile banking platform transforming the way that startups, small businesses, and freelancers manage their company's finances. They discuss the steps you can take to develop an effective referral program and why "product is the new marketing."

Homesnap can count Facebook, Google and other ad platforms among its “BFFs” thanks to a pathbreaking model that helps real estate agents and brokers to reach their intent-rich target audience of house-hunters and consumers. Homesnap used channel marketing to get 1 million real estate agents on the platform, which offers a suite of real estate services to agents, brokers and consumers. Our host Peggy Anne Salz catches up with Tim Condon, SVP of Engagement & Marketing at Homesnap, to talk about the platform, the app and the company’s success in becoming an indispensable ecosystem player and partner.

Bots are in their infancy, but they are poised for explosive growth provided they can figure out what we want and understand our requirements in intent-rich moments when we need their assistance most. Our President Dave Westin chats with Susana Duran, Director of Engineering Mobile & Bots at Sage, to get her views on the ways industry will need to design train and teach bots to grasp our sentiment to deliver assistance that is extremely helpful and clever, and always sensitive to our needs.

Sponsored content is the “new black,” allowing app companies and brands to capture audiences with compelling and engaging content. The New York Times was one of the pioneers, establishing T Brand, a complete content studio, to create content experiences that are much more (and more effective) than native advertising. Our host Peggy Anne Salz from MobileGroove catches up with Graham McDonnell--International Creative Director for T Brand Studio and a frequent speaker at Mobile Growth Summit, to discuss best practices and approaches you can follow to create amazing content that strikes a chord with your audience.

The mobile games space is a monstrous and massively competitive space. To make your mark you need to know who your rivals are—and that requires a deeper understanding of which games types are winning and what market-leading games and genres are doing to get ahead. Thanks to Nebojsha Mitrikeski, independent researcher and Game Director at Snowball Games, we have this and more. Our host Peggy Anne Salz deep dives with Neb into the data and discusses how Snowball Games is harnessing data to ensure a successful soft launch of its latest game, Yatzy Dice Clash. The core mechanic revolves around the popular Yatzy board game, but Live PvP duels and the addition of Lucky Charm Cards to boost gameplay and allow users to win more points allow Snowball Games to put Neb’s insights into action.

As a rule, Smart app companies and marketers analyze app market intelligence to identify ‘blue oceans’ of opportunity and make a detour around markets where conditions are not conducive to success. It’s best practice that guides our new mini-series series where we explore the data to debunk myths and demystify strategies that drive international growth. Our host Peggy Anne Salz catches up with Jonathan Kay, founder of mobile app intelligence platform Apptopia, to dissect and discuss the APAC opportunity, revealing that a whopping 57% of Top Apps in APAC are created outside APAC. Which app categories are sure to fly or fail? Listen in and find out!

Our host Peggy Anne Salz from MobileGroove catches up with Walter Geer III, a frequent Mobile Growth Summit speaker and a creative visionary well-known for transforming advertising through innovative ad creatives, to talk about Quarry, the first music streaming platform dedicated to independent artists and the top talent from around the entire world. Walter lifts the lid on his smart strategy to drive app growth and advocacy and discusses the steps all app marketers can take to move audiences from intent to action.

Activity and excitement center on Games-as-a-Service (GaaS), the model that has provided video games continuing revenues and amazing success. Only this time around we’re calling it LiveOps, and we’re counting on the model to make mobile gaming apps a bundle. Our host Peggy Anne Salz catches up with Oliver Kern—CMO of Playspace, veteran growth marketer and our esteemed keynote speaker at Mobile Growth Summit (Berlin, 5-6 September)—to discuss the current obsession with the model and how games companies can tap fresh content and limited events to fuel sustainable growth.

B-wom knows what it takes to get our attention—and our trust. The e-health app designed from the ground up to empower women--giving them greater, personalized control over their health and allowing them to track their wellbeing—has gained recognition as an innovative startup and a top-rated app. Our host Peggy Anne Salz catches up with Marta Ros Urrutia, Product and Growth Manager at B-wom, to discuss how the company uses compelling content, social media marketing and data insights to make its app an essential part of users’ daily lives. This customer connection is paying dividends, allowing the app to pursue a subscription model, target new audiences and stay fresh, edgy and intimate.

Weather sits at the sweet spot between content and commerce. But it’s also information app companies and marketers can harness to deliver what users want in a way that is both timely and valuable. Our host Peggy Anne Salz catches up with Trish Mikita, VP Digital Media Strategy at AccuWeather, a weather information and digital media provider, to discuss the company’s focus on platforms and partnerships that deliver accurate weather content and data in the proper context at the appropriate moment. They also explore AccuWeather’s broader mission to make weather data, and its mobile app, genuinely helpful and useful—and the learnings along the way every app marketer should know.

Making a sale in the mobile moment can be pretty straightforward. But keeping your user interested and engaged long after the deal is done—especially if it’s a big-ticket item with an even longer lifespan-- is a much more significant challenge. TrueCar, a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and allows people to connect with TrueCar dealers to buy cars, is winning the battle with a smart approach to advertising and audience data. Our host Peggy Anne Salz catches up with Rachel Wang, TrueCar Manager of Data Science, to talk about the *real* value of TV advertising. Rachel also reveals how she connects the dots in data to turn browsers into buyers and shares her pick of engagement tactics to keep consumers interested and open to interacting with TrueCar again and again.

Called "the pot farm game made by fans, for fans," Hempire Games, developed by LBC Studios, proves that it pays to pair a fun and story-driven strategy game with efforts to cement a sense of community. Even better if you break with stereotypes about your audience and the marketing mix that will activate and motivate them to build a cannabis empire. Our host Peggy Anne Salz catches up with Kevan O'Brien, UA manager at LBC Studios, to discuss how platforms, such as Snapchat and Facebook, and approaches, such as influencer marketing and burst campaigns, have allowed the game to chalk up 4+million in record time.

App developers are waking up to the opportunities around their user data at the same time mobile advertising models are evolving and expanding to offer app publishers new ways to monetize their unique view of the consumer based on what they do with and within mobile apps. Our host Peggy Anne Salz catches up with Elliott Easterling, CEO and founder of Twine Data, to discuss how his company is opening doors and opportunities for publishers to bring their data to market. Elliot also talks about the differences between “clean” and “dirty” data, and best practices to ensure you create value, not problems, for your business ecosystem.

Long story short, Pixel Federation—a Slovak games development studio best known for developing many of the games on Facebook, such as Train Station and Diggy’s Adventure—came up with a winning formula to triple daily active users and monthly revenues. The lesson: Your game doesn’t have to be a major hit to be massively profitable. Our host Peggy Anne Salz catches up with Matej Lancaric, Head of Mobile Marketing at Pixel Federation, to get the inside track on the strategies, tactics and—above all—analytics the company used to scale so far so fast. Matej shares tips and tricks to help you model and predict LTV—and shares his plans for TV advertising to dial up growth.

Toxic people and personalities don’t just poison your company culture; they can wreck your chances of achieving sustainable success. On the other hand, you also don’t want to seek employment at a company that doesn’t foster your personal and professional growth. Knowing who to hire is crucial for employers and choosing the right team is a must for job seekers. This is where Good&Co comes in, making the connections that matter with tools and tests that assess your personal strengths and traits within a professional workplace. Our host Peggy Anne Salz catches up with Armando Osuna, VP Global Sales, BD, and Customer Success at Good&Co, to talk about the science that powers the app, the benefits to companies and employees and the impact of a new Culture Platform that has been called the “job-hunting lovechild of eHarmony and LinkedIn.”

In a market where the cost of acquiring a user is rising into the stratosphere, it pays to identify and engage your most valuable users from the get-go. It’s quality over quantity—always—but you achieve the best results (and drive the biggest volumes) when you optimize and personalize the onboarding experience to match your audience and their expectations. Our host Peggy Anne Salz catches up with Lomit Patel, VP of Growth at IMVU, the social networking and chat app that allows users to create custom avatars, to discuss how harnessed creatives and creative messaging to increase retention by “at least 20% to 30%.” And he’s still going strong. Lomit also lifts the lid on his growth stack, detailing the tools and vendors he relies on to reduce the cost to acquire a paid user and boost the return on the ad spend.

Turning your app into a money-making business requires you to delight your audience with ads that engage, not annoy. Working with a one-stop programmatic marketplace takes the heavy-lifting out of finding the best match (at the best price) to achieve high fill-rates for your impressions. It’s a lot like dating, which is why MoPub has cleverly chosen the metaphor to educate audiences about mobile programmatic. Our host Peggy Anne Salz catches up with Jacob Kreimer, Head of Strategic Partnerships West at MoPub (a Twitter company), to talk about the smart—even cheeky—ways MoPub is educating the industry about mobile programmatic and the massive opportunities for publishers to monetize different segments of their inventory with different ad partners. It pays to play the field, so don’t settle for one type of advertiser or one type of demand. Jacob also discusses what to watch for next from MoPub.

Home improvement isn’t the fast-mover in the app space, but Build.com is breaking with that tradition, harnessing an approach to AR in its mobile app that will make it a very tough act to follow. The company--a billion-dollar player that connects homeowners, designers, contractors, and retailers in a new kind of business ecosystem to take the friction and anxiety out of sourcing—is showing that a practical approach to AR can drive customer connection and conversion. Our host Peggy Anne Salz catches up with Dave Nickens, Mobile Director at Build.com, to talk about how AR does (and doesn’t) add to an app experience. David also discusses the lift in metrics, such as retention, and where push notifications add the most value.

Mobile is the perfect platform for self-expression and communications, and PicsArt has harnessed our desire for both to boost its app virality and drive incredible uplift on a limited budget. In this episode, our host Peggy Anne Salz catches up with Wilson Kriegel, Chief Business Officer at PicsArt, to deep dive into the tactics that have allowed it to cultivate a community of creators by democratizing access to content creation tools and encouraging collaboration. He shares how his company has explored new options (working with brands and IP owners) and new approaches to trigger emotions and drive profitable growth, and reveals plans to launch a subscription model.

Misconceptions around ad fraud are decimating budgets and—worse—producing dirty data. In this episode, our host Peggy Anne Salz catches up with Niko Thielsch, Director Sales DACH & NORDICS at Adjust, a company that combines attribution for advertising sources with advanced in-app analytics and store statistics to provide app marketers granular insights, to help you understand, and get closer to solving, the problems caused by ad fraud. Niko also discusses the newly formed Coalition Against Ad Fraud and talks about new capabilities making it easier for marketers to build audience segments.

Imagine if you knew how much money rival companies in your app space were spending on advertising. Now imagine you had the inside track on the ad creatives that were setting the bar. It would be a total game changer. In this episode, our host Peggy Anne Salz catches up with Jonathan Kay, founder and COO of app market intelligence provider Apptopia, to discuss how you can use mobile ad data to pinpoint the precise strategies your competitors are using to drive growth. Jon shares his top tips on what app marketers need to know and watch in order to pull levers, or pull the plug, on ad campaigns and--ultimately--achieve the best results.

Creative content is the best way to engage users and gain conversions.  Special guest Gessica Bicego, Head of Performance Marketing at Blinkist, shares with Peggy Anne Salz, Chief Content Officer of Mobile Growth Fellowship her insights on how engaging and converting the user can be achieved.

Juanjo Monge, Chief Marketing Officer of Lab Cave Games shares his journey in mobile gaming. He talks about his experience building a product that meets users needs, and provides tools to help you make sure your games are on all the shelves.

In this episode, Falk Zimmermann, the CMO of WhatsBroadcast shares his insights on the future of chatbots and messaging platforms.

Are you leveraging technology to multiply your efforts, your talents, your reach or your impact? If not, you're ripe for disruption. Hear insights from the researcher who identified massive fraud at ad networks - will he dish out names? More future-proof strategies in The Mobile Native's Guide to Marketing.