Podcasts about remerge

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Best podcasts about remerge

Latest podcast episodes about remerge

Tip the Scales
128. Lauren Von Mingee - Lead Generation for Law Firms

Tip the Scales

Play Episode Listen Later Apr 23, 2025 25:00


On this week's episode Maria chats with Quintessa Marketing founder, Lauren Mingee. They talk about the business of lead gen, cost per case in 2025, why you need to fix your intake staff, the rise in cost of traditional advertising, law firm consolidation, and the need for data. Get in touch with Lauren at https://quintessamarketing.com/ Guest Lauren Von Mingee (thelaurenvon on Instagram) is the founder of Quintessa Marketing. She is a sales and marketing professional known for her passion for entrepreneurship and supporting women in business. Passionate about giving back to others, Lauren partners with ReMerge of Oklahoma County, a pre-trial diversion program that serves high-risk, high-needs mothers facing non-violent felony offenses in Oklahoma County. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

Tip the Scales
128. Lauren Von Mingee - Lead Generation for Law Firms

Tip the Scales

Play Episode Listen Later Apr 23, 2025 25:00


On this week's episode Maria chats with Quintessa Marketing founder, Lauren Mingee. They talk about the business of lead gen, cost per case in 2025, why you need to fix your intake staff, the rise in cost of traditional advertising, law firm consolidation, and the need for data. Get in touch with Lauren at https://quintessamarketing.com/ Guest Lauren Von Mingee (thelaurenvon on Instagram) is the founder of Quintessa Marketing. She is a sales and marketing professional known for her passion for entrepreneurship and supporting women in business. Passionate about giving back to others, Lauren partners with ReMerge of Oklahoma County, a pre-trial diversion program that serves high-risk, high-needs mothers facing non-violent felony offenses in Oklahoma County. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

The KOSU Daily
Compact talks stall, Real ID deadline, ReMerge graduation and more

The KOSU Daily

Play Episode Listen Later Apr 11, 2025 8:46


Compacting talks stall between Oklahoma and the Muscogee Nation.A deadline to get your Real ID is approaching fast.We take you to a very special graduation ceremony.You can find the KOSU Daily wherever you get your podcasts, you can also subscribe, rate us and leave a comment.You can keep up to date on all the latest news throughout the day at KOSU.org and make sure to follow us on Facebook, Blue Sky and Instagram at KOSU Radio.This is The KOSU Daily, Oklahoma news, every weekday.

Apptivate
The evolution of rewarded UA networks - Yoni Nijboer (exmox)

Apptivate

Play Episode Listen Later Apr 2, 2025 25:48


In this episode of Remerge's Apptivate podcast, we chat with Yoni Nijober, the Director of Partnerships at exmox, a platform that helps mobile gaming companies scale their user base through engagement-driven, rewarded user acquisition. You'll learn why rewarded UA used to have a bad reputation, how it's evolved, the benefits of working with a rewarded UA network for certain mobile games, how to pick your rewarded UA partner, and much more.Questions Yoni answered in this episode:Can you give us the quick exmox pitch and tell us about what you do there?What does your day-to-day look like?What makes exmox different from other rewarded platforms?Why did rewarded UA have a bad rep five years ago and what's changed now?Are there certain kinds of games that see better results with rewarded UA?What are common mistakes to avoid when getting started with rewarded UA?Do marketers give you a ROAS target, or are there other data points?What should advertisers look for when choosing a rewarded platform to work with?How do you think rewarded UA will change in the coming years?How do you stay on top of the changes in your industry?What's exmox excited about for the coming year?Timestamp:0:22 About exmox and Yoni's role3:19 What sets exmox apart from other rewarded UA providers6:15 Why rewarded UA used to have a bad reputation8:42 What types of games have the best results with rewarded networks9:48 Common mistakes to avoid getting started with rewarded UA12:27 Benefits of working with rewarded networks14:15 What to look for in a rewarded partner18:46 Working with rewarded networks21:56 How to spend a weekend in HamburgQuotes:(4:40-4:50) “We found after years of trying and testing that reward flows work the best when you can really engage your users for a long period of time.”(8:45-9:03) “Most rewarded networks prefer the games that have a higher IP share, mostly because it means you can leverage those reward flows way better. It's also a matter of how much money a gaming company can pay per user.”Mentioned in this episode:Yoni Nijboer's LinkedInexmox

Apptivate
Apptivate Live: Building a winning UA framework - Oğuz Ayar (Voodoo), Pan Katsukis (Remerge)

Apptivate

Play Episode Listen Later Feb 5, 2025 41:09


Remerge presents Apptivate Live – a podcast filmed on stage at the recent App Promotion Summit in Berlin. This episode features Pan Katsukis, the CEO & co-founder of Remerge, and guest, Oğuz Ayar, who leads growth and user acquisition for Voodoo, a Paris-based developer of world-renowned apps and mobile games. In the chat, they cover how to set up and optimize your mobile ads for both UA and retargeting campaigns.Questions Oğuz answered in this episode:Tell us about your background with mobile games and non-gaming apps.What's a go-to framework that game and app developers can use to set up a UA strategy?How easy or difficult is it to get set up with an MMP?What's the next step after getting set up with an MMP?How do you figure out what budget you'll need for a specific advertising channel?What's your approach to optimizing ad campaigns?How do you integrate retargeting and what are you trying to achieve?Timestamp:4:00 Introduction to Oğuz Ayar8:30 Why you need an MMP13:46 Choosing channels for your UA framework17:17 The metrics that count21:25 Estimating budgets for testing channels23:50 Optimizing and testing creatives for mobile ad campaigns35:00 Considerations for retargetingQuotes:(8:31-8:47) “The bedrock of the whole operation, from the product to marketing to everything else, is going to be how you set up your data structure and business intelligence structure – and that's going to fall back down to what's your MMP.”(20:00-20:28) “My point is CPI has never been critical, really, especially as a target. As a metric itself, yes, of course, it is something that we need to keep an eye on. But, all that matters in the end is the value you're getting for every dollar you spend. And like I said, this is going to change based on what creatives you're using, campaign type, channel, etc."Mentioned in this Episode:Oğuz Ayar's LinkedInVoodooApp Promotion Summit - Berlin

Apptivate
Special edition: App advertising trends across the globe - Patrick Eichmann, Maria Latif, Hide Cho, Kate Taganova (Remerge)

Apptivate

Play Episode Listen Later Jan 22, 2025 29:20


In this special 200th edition of our Apptivate Podcast, co-host Patrick Eichmann interviews three of Remerge's regional directors in an insightful discussion about app advertising trends across EMEA, Japan & Korea, and INSEA. You'll learn about the regional differences and advertising trends across various app verticals. You'll also get regional insights on retargeting and mobile privacy from all corners of the world. This episode features Hide Cho, Regional Director for Japan and Korea, Kate Taganova, Director of Sales for EMEA, and Maria Latif, Regional Manager for INSEA.Questions guests answered in this episode:What app verticals do you mostly work within your region?What trends are you seeing for app businesses in your region right now?What have you learned about retargeting in your region?Is mobile app privacy viewed as an important topic in your region? What are people saying about it?Timestamp:1:54 Introductions to Remerge's regional directors4:21 Popular app verticals and trending topics in EMEA6:01 Popular app verticals and trending topics in Japan and Korea8:03 Popular app verticals and trending topics in INSEA10:30 Retargeting in EMEA13:13 Retargeting in Japan and Korea16:09 Retargeting in INSEA20:13 Mobile privacy in EMEA22:05 Mobile privacy in INSEA24:27 Mobile privacy in Japan and KoreaQuotes:(4:40-5:19) Kate - EMEA: “App businesses are constantly pushing boundaries to find cost-effective and efficient ways to re-engage their move valuable users, and there are also different goals for different verticals. For gaming, for instance, it's important to explore strategies to re-engage users post-install with a focus on maintaining engagement, building loyalty, and also increasing lifetime value.”(14:16-14:32) Hide - Japan & Korea: “What we sometimes see is a lot of collaboration. Let's say a specific game does a collaboration with an anime character, a Disney character, or even specific brands. During these collaborations, game developers want to really push their advertising spend, including retargeting.”(8.41-9.09) Maria - INSEA: "We've seen finance apps really taking off. One of the reasons for that is there is a big push across SE Asia for cashless payments, but we also see a trend in microloans as well. Micro loans are really cool in the sense that they actually empower underserved communities and businesses where traditional banking has not reached them yet."7.22-7.45 Hide - Japan & Korea:  "Before, we saw a lot of smaller, independent gaming companies publishing new games, and an app is a great way to access all different markets around the world. You develop a great game, put it on the Google Play Store and you reach users all around the world, but marketing it takes a lot of knowledge and financial muscles – so we've started to see this consolidation of gaming companies."Mentioned in this episode:Patrick Eichmann's LinkedInMaria Latif's LinkedInHide Cho's LinkedInKate Taganova's LinkedInRemerge

Mobile Dev Memo Podcast
Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)

Mobile Dev Memo Podcast

Play Episode Listen Later Jan 22, 2025 46:22


In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our conversation centers around the state of mobile programmatic advertising. Among other things, we discuss: How the mobile programmatic space has evolved in recent years; The misconceptions that advertisers have about mobile programmatic; The mistakes that advertisers make when they first explore programmatic; The targeting techniques that you see advertisers have the most success with in programmatic; The typical platform budget split with programmatic; The type of non-gaming inventory that is available in the programmatic sphere; Whether gaming companies can be successful in buying non-gaming inventory programmatically; The measurement challenges with mobile programmatic? Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Ron Show
On Cornelius, Carter, King ... and Trump

The Ron Show

Play Episode Listen Later Jan 21, 2025 44:31


What a confluence of events to dwell on today, of all days. Late last week, as Atlanta prepped for the influx of visitors for tonight's College Football Playoff Championship game, a ⁠homeless Atlanta man was crushed to death ⁠by a bulldozer clearing an encampment. I spoke with Sylvia Broome, a program lead/instructor with⁠ Remerge⁠, who knew Cornelius personally, to ⁠learn more about him⁠ and his plight, his future and how this could have gone so horribly wrong. On this, the Martin Luther King Jr. holiday, it's inescapable to me that such a tragedy occurred blocks from where Dr. King gave dozens of sermons. King spoke often about poverty and inequality of wealth, as did the recently departed former Georgian, President Jimmy Carter. So on the day the most unethical man to ever hold the office of President got sworn in again, just weeks after the most ethical President in modern history passed, a piece I'd had an open tab for finally came to use for me on the show. In his New York Times piece, Ron Lieber deftly reviews Carters' "Crisis of Confidence" speech .... noting that Carter was right about growing materialism in our society, but over-estimated our ability to have the self-awareness - let alone the discipline - to act on it in a responsible way. Lieber noted our inability to rise to the challenge during the COVID sheltering and mask era, and I point out how the past weekend's TikTok freakout exemplified what our scoiety's become, despite Jimmy's forewarnings. All part of my discussion on the day a grifter returned to the Oval Office on the crest of empty promises and American exceptionalism.

Apptivate
Early growth marketing tactics to maximize ROI - Kevin Kawai (NewsBreak)

Apptivate

Play Episode Listen Later Nov 6, 2024 25:24


With so many factors to consider when bringing an app product to market, where should growth marketers focus their time and attention to maximize return on investment? To answer this question, Remerge host Taylor Lobdell interviews Kevin Kawai, a seasoned growth marketer with over ten years of experience. In this episode, Kevin shares key growth marketing tips on no-cost growth tactics, waitlist campaigns, lifecycle and paid user acquisition, optimizing onboarding, driving virality, paid advertising, performance metrics, and where growth marketing is headed with AI. Kevin is the Lead Growth Marketer at NewsBreak, a news app for current events, news, and weather alerts for your local community.Questions Kevin answered in this episode:What are some universal growth strategies that apply across the board of the different verticals you've worked with?What do your weekly or monthly goals look like for NewsBreak?You handle B2B and the lifecycle marketing for users. What strategies do you find more effective for managing both sides of the equation?What are some key tactics you use to make sure people stay with your app?What tips would you give someone who is trying to break into growth marketing? What background do they need to have?How do you help boost signups, execute waitlist campaigns, and ultimately, conversion rates?How are you marketing to get B2B advertisers on NewsBreak?What's your favorite go-to growth strategy?How do you think growth marketing is going to change in the near future with all these AI tools?How do you gauge the interest of users with a new feature?How do you encourage someone who uninstalls your app to complete a survey?Can you talk about balancing short-term tactics with the long-term view of unit economics when scaling an app?Timestamp:0:53 Kevin's background2:58 Kevin's role at NewsBreak5:18 Tips for successful onboarding7:04 Breaking into growth marketing8:59 Implementing “waitlist” tactics10:53 B2B marketing for NewsBreak's ad platform11:57 Tools and resources for go-to-market strategies14:18 How AI will impact growth marketing17:38 Where to focus your attention19:30 Success with user surveys21:40 Balancing short- and long-term goals for scaling23:53 Where to go in the South Bay of SFQuotes:(2:17-2:33) “I think one of the bigger misconceptions with early-stage organizations is that they try to achieve results in an immediate fashion, but a lot of these growth tactics tend to be more long-term projects.”(12:05-12:19) “I've seen a lot of go-to-market strategies come from AI these days. And I think from the AI perspective, it probably gets you about 50 percent of where you need to be for a full strategy.”Mentioned in this episode:Kevin Kawai's LinkedInNewsBreak App

Apptivate
Apptivate Live: App Growth Summit in SF - Toby Espinosa (DoorDash) & Pan Katsukis (Remerge)

Apptivate

Play Episode Listen Later Oct 16, 2024 26:24


In this live edition of the Apptivate podcast, Remerge CEO and co-founder, Pan Katsukis, interviews the Vice President of DoorDash Ads, Toby Espinosa, about the company's advertising journey – live on stage at the App Growth Summit in San Francisco. DoorDash is now one of the largest marketplaces in the world for delivering food, goods, and more, generating over 80 billion in Gross Merchandise Value (GMV). Hear about their humble beginnings in Palo Alto, how they flipped the paradigm for helping restaurants and small businesses to grow through their advertising platform, and where they are today with their retail media network. Questions answered in this episode:Can you describe your role at DoorDash and how it evolved?Do you provide tools outside your platform?How do restaurants budget for advertising on social media with DoorDash?How do retailers tap into DoorDash's ad tech?How was the process of building your advertising technology?What's a trend in mobile you see working well?Timestamp:1:37 The evolution of Toby's role at DoorDash4:30 DoorDash's beginning7:30 Advertising that works for restaurants9:37 Digital tools for your growth inventory13:44 Payment-withholding for advertising vs CPA15:08 Building business for retailers17:40 Mindset to build an ad tech empire21:05 Understanding your value propositionQuotes:(5:40-5:53) “When we started, that was the whole idea: to provide the delivery service so that these restaurants on Main Street and every small business can grow. So our founding principle was growth.”(9:38-9:51) “We have a perspective within DoorDash that the best businesses are layer cakes, and they're built over time. And the way you build that layer cake is by basically continuously asking your customer what they need in order to be successful.”Mentioned in this Episode:Toby Espinosa's LinkedInDoorDash

Women of Substance Music Podcast
#1612 Music by Waking Stone, SoulMama Jane, Jill Sissel, Evie Ziegler, Hatori, Lourdes Pita, NY PodCat, Louise Wisechild, Michelle Perron, Remerge Band, Sandy Rapp

Women of Substance Music Podcast

Play Episode Listen Later Sep 27, 2024 42:28


To get live links to the music we play and resources we offer, visit www.WOSPodcast.comThis show includes the following songs:Waking Stone - Homeland of the Free FOLLOW ON SPOTIFYSoulMama Jane - State Of Decay Jill Sissel - Dear America FOLLOW ON SOUNDCLOUDEvie Ziegler - Contagious FOLLOW ON SPOTIFYHatori - The Butcher FOLLOW ON SPOTIFYLourdes Pita - The Big Lie FOLLOW ON SPOTIFYNY PodCat - No You Don't FOLLOW ON SPOTIFYLouise Wisechild - Trickle Up FOLLOW ON SPOTIFYMichelle Perron - Catholic Boy FOLLOW ON SOUNDCLOUDRemerge Band - W T FUH FOLLOW ON SPOTIFYSandy Rapp - Remember in November FOLLOW ON SPOTIFYFor Music Biz Resources Visit www.FEMusician.com and www.ProfitableMusician.comVisit our Sponsor Seiren at linktr.ee/CallMeSEIRENVisit our Sponsor Joseph Pickering at broadjam.com/josephpickeringjrVisit our Sponsor Becky Boyland at beckyboyland.comVisit our Sponsor Lourdes Pita at lourdespita.comVisit www.wosradio.com for more details and to submit music to our review board for consideration.Visit our resources for Indie Artists: https://www.wosradio.com/resources

Apptivate
From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer)

Apptivate

Play Episode Listen Later Aug 21, 2024 32:23


Questions Roy answered in this episode:What is AppsFlyer and what do you do for them?Can you define ATT for our listeners?How can mobile marketers increase user opt-in rates?Why do you think opt-in rates are increasing?What have you seen on the ad spend side since these shifts?Can you talk about Remerge and AppsFlyer's test of the Protected Audience API (formerly known as Fledge)?How do you see Apple's new AdAttributionKit changing marketing, especially with re-engagement?How do you keep up with everything?What should product managers be testing?Can you define media mix modeling and how you're thinking about it at AppsFlyer?How does AppsFlyer think about privacy?Timestamp:0:38 Intro to AppsFlyer and Roy1:38 Defining App Tracking Transparency (ATT)5:20 Opt-in rates since the launch of ATT6:00 Why is opting-in catching on?7:30 Effects on ad spend8:54 Google's solutions to its depreciation of GAIDs10:02 How does the Protected Audience API work?11:28 What does AdAttributionKit change?12:50 Roy's secrets to staying on top of the latest changes13:55 What should you be testing?15:15 Why AppsFlyer?17:15 How to break the ceiling in your career19:49 What is Roy excited about?21:50 Media mixed modeling defined27:38 AppsFlyer's approach to privacy29:13 How to spend a weekend in Tel AvivQuotes:(5:20) “We've seen surprising results. Opt-in rates since ATT started around 20% but have gone up over time. I think this has gone up to around 40% consent across the app ecosystem.”(10:15-10:46) “In the end, the idea behind the Protected Audiences API is that we can manage cohorts of users that you would want to perhaps re-engage later on the device. So every user can be registered within their own device to different cohorts, which can later be accessed by targeting ad networks on different publishers – and all of it without sharing a single identifier across the web.”(11:46-12:18) “Apple only took care of measurement, which is SKAN 4.0. AdAttributionKit is just an advancement of the measurement use cases. There is no remarketing solution by iOS. One can only hope. And actually, they did introduce retargeting measurement with AdAttributionKit, which might give us a little bit of hope that retargeting tools are to follow.” Mentioned in this Episode:Roy Yanai's LinkedInAppsFlyerEp183 Pioneering on-device bidding for the Android Privacy Sandbox (Google, Verve Group, Remerge)

Apptivate
The science behind media mix optimization - Paul Kovalski (Self Financial)

Apptivate

Play Episode Listen Later Aug 7, 2024 16:00


What is media mix optimization and how do you do it well? Find out as Remerge host Patrick Eichmann chats with an expert on the subject. Paul Kovalski leads growth marketing for Self Financial, a fintech company with a mission to help people build credit. With a multi-channel media mix of TV, paid social, paid search, affiliates, and more, Paul brings useful insights to mobile marketers on maximizing their media mix. Questions Paul Answered in this Episode:How do you approach your media mix at Self Financial?How do you allocate your budget to each channel?What criteria are you thinking about when considering new sources of traffic?How do you approach creative optimization?How do you develop different creatives for different personas and products?Any other best practices you'd like to share?Timestamp:0:46 Paul's background1:55 What is Self Financial?2:53 Targets for optimizing your media mix4:58 Budget allocations for each channel7:00 Considerations for new sources of traffic9:00 Creative testing for optimizing your media mix13:54 Mindfulness exercise for marketersQuotes:(4:13-4:25) “I don't think there's any source of truth in data. Some media mix modeling tools would tell you otherwise, but it's very much an art and science to determine how to spend your budget effectively.”(8:16-8:34) “When launching a channel, I expect to see some craziness in the first couple of weeks. Once things settle, that's what I take as the baseline for that channel.”(9:00-9:12) “Creative production and optimization is one of the most important levers in optimizing media mix, particularly because the job of the media planner has changed so much over time.” Mentioned in this Episode:Paul Kovalski's LinkedInSelf Financial, Inc.

VEST Her
Future of Work As It Relates To Diversity, Equity and Inclusion in the Anti-DEI Era

VEST Her

Play Episode Listen Later Jul 22, 2024 53:38 Transcription Available


In this episode we talk to Shalynne Jackson, Oklahoma City's Chief Equity Officer, and Mikeale Campbell, Diversity & Inclusion Program Manager at Williams on the topic of Future of Work as it relates to inclusion. We talk about SHRM's decision to remove the word “equity” from DEI due to the anti-DEI movement. If and how companies should evolve DEI efforts. How executives can address the wrongful implication that DEI efforts mean giving preference to unqualified candidates and more.This episode is brought to you by VEST Her Ventures, a peer network and investment fund for women building the infrastructure needed to unlock women's labor participation, career potential, and lifetime earnings. Learn more at www.VESTHer.co.If you enjoy the episode please share it with a friend and don't forget to leave us a review.Guest BiosShalynne Jackson serves as the City of Oklahoma City's first Chief Equity Officer. Prior to joining the City of OKC, Shalynne supported strategic Inclusion and Diversity initiatives for multiple Fortune 500 companies. She has served on various boards and is currently the Membership Chair for the Oklahoma Human Resources State Council (OKHR); serves on Schnake Turnbo Franks' I&D Advisory Committee; and is on the board of ReMerge - a comprehensive diversion program. Shalynne is recognized as a 2024 Oklahoma Magazine 40 Under 40 honoree, and in 2023, Shalynne was recognized by 405 Business Magazine as a Notable DEI Leader and one of the Metro's most influential leaders. A graduate of The University of Oklahoma, Shalynne holds a Master of Human Relations degree. Additionally, she is a qualified administrator for the Intercultural Development Inventory (IDI), a cross-cultural assessment of intercultural competence. Most importantly, she is the proud mother of daughter Hollis, 6, and son Liam, 3.Mikeale Campbell is a proud product of North Tulsa. After graduating from Booker T Washington, he attended the University of Tulsa, majoring in Business and Chinese. Upon graduation, Mikeale moved to Dallas, Texas, to participate in a program called, Teach For America (TFA). Teach For America is a program that takes aspiring leaders and supports them as classroom teachers for a minimum of 2 years. After five years in Texas's classroom and campus support roles, he moved back to the Tulsa area to create and lead TFA Greater Tulsa's Diversity, Equity, and Inclusion programs. During his 4 years with the organization Mikeale impacted the knowledge, skills, and mindsets of over 400 educators in the Tulsa area. Mikeale transitioned to the Williams Companies in November of 2020. Since then, he has immediately jumped in to support Williams in becoming a leader in the D&I space within our community. He is heavily involved in the Tulsa community, serving on several boards, including Tulsa Legacy Charter Schools, Pathways Adult Center, and Tulsa Regional Chamber's 2023 Inclusion Chair. Mikeale prides himself on being an active volunteer in the community, supporting many womxn lead organizations, STEM programs and all things Greenwood. Mikeale says he's lived a life rooted in a quote he lives by is, "Change If you enjoyed the episode share it with a friend and don't forget to leave us a review. If you are ready to take your career to the next level, apply to join our community of professional women, all eager to help you get there and stay there. Check out our VEST Membership and apply today! www.VESTHer.co

Apptivate
Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular)

Apptivate

Play Episode Listen Later Jun 26, 2024 29:03


This week, we bring you an episode from Singular's Growth Masterminds Podcast about what targeting and retargeting will look like for mobile marketers on the Android Privacy Sandbox, featuring Luckey Harpley (Remerge's Principal Product Manager), Omri Gal (Singular's Head of Privacy), and host John Koetsier. Learn about the initial testing and campaigns that Remerge has run with Singular's new SDK for the Sandbox's Protected Audiences API – and find out what to expect when the rollout takes place.Questions answered in this episode:What is the Protected Audiences API?What's the function of the protected apps signal API?How is this related to the Topics API?How will targeting work with the Privacy Sandbox?How will retargeting work with Privacy Sandbox?Tell us about Singular's testing of the Privacy SandboxHow does retargeting work when user data stays on the device?How can app marketers prepare for this?Timestamp:1:25 What's new with the Privacy Sandbox?3:46 What is the Protected Audiences API?5:15 How does the Protected Apps Signal API work?6:30 Is it a better Topics API?10:56 What will targeting look like with the Privacy Sandbox?12:45 What will retargeting look like with the Privacy Sandbox?17:20 Testing Singular's SDK with the Privacy Sandbox23:00 How retargeting can work with on-device data24:20 How can mobile marketers prepare for the Privacy Sandbox?Quotes:(3:47-4:00) “The Protected Audiences API started off its life as an API focused on solving the retargeting problem, but it's become a lot more than that. I think remarketing will, in the end, be a small part of it.”(23:00-23:26) “It's not that all information lives on the device, but rather, all the information that can track a user across apps lives on the device. So our advertisers will still be able to track with their MMP partners. They just won't know which users are in app A, B, C – but they'll still know what users are doing in app A – and what they're doing in app B and C. They just won't be able to connect them together.” Mentioned in this Episode:Singular's Growth Masterminds PodcastLucky Harply's LinkedInOmri Gal's LinkedIn

Apptivate
Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)

Apptivate

Play Episode Listen Later Jun 12, 2024 31:03


How will mobile demand-side platforms (DSPs) and supply-side platforms (SSPs) bid on and sell ad placements via Google's Privacy Sandbox for Android? Find out as Remerge's CEO and Co-founder, Pan Katsukis, interviews Verve Group's Head of Mobile Product, Gaylord Zach, and Google's Android Privacy Sandbox's Product Manager for the Protected Audience API, Trenton Starkey. Mobile advertisers and publishers can learn about the all-new on-device auction system, how it works, and how they can prepare for the rollout of the Android Privacy Sandbox.Questions Answered in this Episode:What is Verve Group's approach to the Privacy Sandbox? And what led you to become one of the first SSPs in the industry to test the auction system?How is early testing of the Protected Audience API going?Can you describe the on-device bidding test between Verve and Remerge?How did the test work? What challenges were there in the implementation and testing? How are you solving these challenges?How can advertisers and publishers prepare for the rollout of Android's Privacy Sandbox?Timestamp:0:26 Today's Topic: Privacy Sandbox1:22 Meet the Guests: Trenton Starkey and Gaylord Zach2:16 Verve Group's approach to Privacy Sandbox5:28 Why Google is collaborating with the industry to build the Privacy Sandbox10:27 The importance of early testing of Android's Protected API12:55 Recap of Verve and Remerge's on-device bidding test20:09 Next steps: What's changing for publishers and advertisers?33.48 Final thoughtsQuotes:28:26 - Pank Katsukis: ”These milestones for the Privacy Sandbox are the foundations for setting up, running and scaling campaigns in the privacy-first era.” 31:40 - Trenton Starkey: ”Now is the time to work on our privacy-focused solutions. It's a great opportunity to rethink how advertisers and publishers can keep delivering great experiences.” 34:56 - Gaylord Zach: ”By having powerful technologies at hand, we can really develop advertising products that allow us to reach the right audiences.”Mentioned in this Episode:Pan Katsukis's LinkedInRemergeGaylord Zach's LinkedInVerve GroupTrenton Starkey's LinkedInWhat is the Privacy Sandbox Protected Audience API?

Growth Masterminds Podcast
Privacy Sandbox: is Protected Audiences the new Topics API?

Growth Masterminds Podcast

Play Episode Listen Later May 21, 2024 28:11


Protected Audiences has grown a lot since it was FLEDGE, and even this year. As such, it's going to be useful for much more than just retargeting, according to 2 experts. In this episode of Growth Mastermind, host John Koetsier explores the intricacies of Google's Privacy Sandbox with a particular focus on the Protected Audiences API. He's joined by experts Omri Gal, Head of Privacy Sandbox at Singular, and Lucky Harpley, a Product Manager at Remerge. The discussion covers the evolving landscape of retargeting and attribution on Android. They delve into the technical workings, the impact on marketers, and insights from recent testing. The conversation also highlights the challenges and preparation steps for the transition from GAID to Privacy Sandbox, emphasizing the importance of understanding and adapting to new industry standards. Finally, they highlight the key difference between attribution and optimization via GAID right now versus Privacy Sandbox on Android in the future. 00:00 Introduction to Privacy Sandbox and Its Evolution 04:10 Deep Dive into Protected Audiences API 11:32 The Future of Targeting and Retargeting in Privacy Sandbox 19:16 Testing and Implementing Privacy Sandbox Solutions 27:22 Preparing Marketers for the Privacy Sandbox Transition 31:10 Closing Thoughts and Next Steps

Apptivate
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)

Apptivate

Play Episode Listen Later Mar 20, 2024 28:29


As part of our Women in Mobile series celebrating Women's History Month, Maria Lannon from Remerge talks to Lana Dubinskiy, an AI product advisor and a co-founder of Women and AI. Women and AI is an initiative highlighting women working in the field of artificial intelligence and providing relevant industry news. It was created so that women could help each other shine within this male-dominated sector of the tech industry.Questions Lana answered in this episode:How did you end up in product advertising? Did you have a mentor?Did you ever feel intimidated to speak up?How have you been able to get other women to join?Are there certain resources that you gravitate towards that have helped you?How do you prioritize your day to stay on top of things? How do you prioritize your “you” time?What is the best piece of advice you've received? And what is the worst?Timestamp:2:27 Lana's background4:02 Getting into male-dominated professions5:57 Data points: How to speak with confidence7:18 The creation of Women and AI9:00 Get involved with Women and AI11:40 Growing is uncomfortable14:40 Staying on top of AI news18:25 Compartmentalizing clients as a consultant21:46  Work-life balance24:52 The worst and best adviceQuotes:(4:26-4:36) “I see a lot of people get to a certain level and they feel like they just want to be on top of the mountain by themselves. I think it's so important, as women, to give back to our community and mentor other women.”(8:00-8:23) “We went to conferences and there were only a few women there. We could have spoken at the conference – we had more knowledge than the presenters there. So it was very disheartening. We felt like this is something we can do: We can highlight other women. We can show boss ladies, CEOs, that are working in the AI space, dominating it, and really making an impact.”Mentioned in this Episode:Lana Dubinskiy's LinkedInWomen and AIWomen and AI Podcast

Apptivate
Mobile Marketing's Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)

Apptivate

Play Episode Listen Later Feb 7, 2024 38:43


Do you remember the original “opt-in” for ads on cell phones? It began over 20 years ago. The mobile marketing industry has been on quite the ride over the past two decades, and covering its twists and turns along the way was David Murphy, the editorial director and co-founder of Mobile Marketing Magazine. Join David alongside Maria Lannon from Remerge for some perspective on mobile marketing's biggest moments. David Murphy co-founded Mobile Marketing Magazine in 2005 and has been its editorial director for 18 years until recently. David is also the co-founder of Masterclassing. David now enjoys freelance writing from his home just outside of London. Questions David Answered in this Episode:How were you able to stay on top of trends in mobile marketing when you began your career?What were the big changes you saw in the mobile marketing industry since its beginning?Do you think we'll see a change in the willingness of users to opt-in?When you look back at the last 18 years, what stands out to you?Where do you see the industry going?Timestamp:1:07 David's background3:30 Taking the pulse of a new tech5:03 The early days of mobile marketing15:32 Mobile's location-based advertising evolution17:57 Will app owners value being tracked and opt-in?22:55 What's stood out in the last two decades31:13 Where the industry is goingQuotes:(31:13-31:14) “I think the privacy juggernaut is unstoppable.” (34:21-34:45) “As a general commentary on this space, you just don't know what you don't know–you never know what's around the corner. There's always somebody trying to come up with a new way of leveraging this very personal relationship people have with their phones to a) provide some utility to the owner of that phone, and b) make some money out of it themselves.”Mentioned in this Episode:David MurphyMobile Marketing MagazineMasterclassing

Apptivate
Marry your customers: Mobile apps for e-commerce brands - Matt Hudson (BildIt)

Apptivate

Play Episode Listen Later Dec 11, 2023 25:40


With so many deals to choose from during the holidays, how do app marketers win the attention of consumers? Patrick Eichmann, General Manager for the Americas at Remerge, kicks off a new series on the Apptivate Podcast, talking to marketing experts from e-commerce brands about strategies and best practices. In this episode, guest Matt Hudson, co-founder of BILDIT, helps eCommerce marketers consider whether they need an app, how to go about building one, and how to improve the customer's experience for those who already have an app.Matt Hudson is a seasoned app architect with over a decade of experience building mobile apps for consumers. More recently, he became the co-founder of BILDIT, a content management platform that helps e-commerce brands build out their mobile apps.

Apptivate
Women in Mobile: Speaking Your Truth - Anna Gruzina (InnoGames)

Apptivate

Play Episode Listen Later Nov 8, 2023 28:10


Remerge host Maria Lannon talks to Anna Gruzina about her career as a Performance Marketing Manager for a mobile gaming developer and publisher. Together, they discuss why speaking up with confidence in the workplace is necessary – and how to do it. You'll also learn the worst and best career advice Anna ever received.Anna Gruzina works at InnoGames, a German video game developer and publisher based in Hamburg.Questions Anna Answered in this Episode:How did you end up in mobile gaming?What have been some of the biggest challenges transitioning from more traditional app publishers to gaming?How do you navigate the differences between marketing for mobile web (browser) vs mobile app?What does a typical day look like in your role?How do you work with your product team?As someone new to the field, how have you built confidence in the mobile gaming industry where women are typically a minority?How have you been able to find your voice and speak up?What's the best and worst piece of advice you've received in your career?What resources have helped you?Timestamp:2:14 Getting into gaming7:04 Managing mobile browser users vs app users8:39 A day as a Performance Marketing Manager11:18 What I learned from my boss's lack of feedback14:45 Double standards for speaking confidently17:04 How to speak your truth19:07 The worst advice I've ever received21:33 The best advice I've received25:05 Recommended resourcesQuotes:(17:30-17:48) “You have your truth, your voice, and you have your understanding of the situation. And sometimes, being silent is actually worse. If you feel like, ‘Well, maybe my ideas aren't important,' it can make the situation worse.”(19:24-19:39) “Even Cinderella asked for a dress and a ride to go to the ball. So, even she, hardworking, asked for something, to have an opportunity. If we want something, we should ask for that.” Mentioned in this Episode:Anna Gruzina's LinkedInInnoGames

Women of Substance Music Podcast
#1511 Music by Marilyn Kirby, Ed & Carol Nicodemi, Crazy Love Duo, Cathy Hutch, WEEP, Sue And Dwight, Katie Martin, Rosann Winn, Eliza Rush, Remerge Band, Waterstyle

Women of Substance Music Podcast

Play Episode Listen Later Oct 11, 2023 51:13


To get live links to the music we play and resources we offer, visit www.WOSPodcast.comThis show includes the following songs:Marilyn Kirby - All Over This World FOLLOW ON SPOTIFYEd & Carol Nicodemi - Me and You FOLLOW ON SOUNDCLOUDCrazy Love Duo - The Big Give FOLLOW ON SPOTIFYCathy Hutch - Lullaby FOLLOW ON SPOTIFYWEEP - Right Here Right Now FOLLOW ON SPOTIFYSue And Dwight - When They Came For the Others FOLLOW ON SPOTIFYKatie Martin - Into the Woods FOLLOW ON SPOTIFYRosann Winn - Beyond You & Me FOLLOW ON SPOTIFYEliza Rush - She Walked Along FOLLOW ON SPOTIFYRemerge Band - Rainbows & Rain FOLLOW ON SPOTIFYWaterstyle - RYZE FOLLOW ON SOUNDCLOUDFor Music Biz Resources Visit www.FEMusician.com and www.ProfitableMusician.comVisit our Sponsor Barrel Flash at barrelflashband.comVisit our Sponsor Ed & Carol Nicodemi at edandcarolnicodemi.comVisit our Sponsor Angela Falco at https://www.angelafalco.com/album_lh.htmlVisit our Sponsor Rosann Winn at www.rosannwinn.comVisit our Sponsor Cathy Hutch at www.cathyhutch.comVisit www.wosradio.com for more details and to submit music to our review board for consideration.Visit our resources for Indie Artists: https://www.wosradio.com/resources

ARRtist on AIR - Meaningful conversations with SaaS leaders
122: Product Led Sales - Die GoToMarket Motion von Weflow

ARRtist on AIR - Meaningful conversations with SaaS leaders

Play Episode Listen Later Aug 7, 2023 54:14


Weflow is a leading sales performance & intelligence platform. Revenue teams grow revenue with a tool designed to close more deals, drive process adherence, and improve forecast accuracy. Weflow has received outstanding reviews and a 4.9 star rating on G2. Hundreds of the world's most innovative companies, like Zeotap, Remerge, and Garden, drive more revenue with Weflow.

Convos with Clay
EP. 116 | Lauren Mingee [excellence, faith in the workplace]

Convos with Clay

Play Episode Listen Later Jul 25, 2023 42:31


This episode is brought to you by Restoration Group Coaching. Are you a leader of an Oklahoma City business and a Christian, and yet there isn't a lot of connection between those two things? Did you just feel a little uncomfortable that I said that and yet want to know more? If so, we'd love to talk. We have nearly a decade experience leading an OKC based integrated business and now we want to share our hard earned lessons with you. Visit www.restorationgroup.co to connect with us and find out more. _______________________ This week's guest, Lauren Mingee, is a sales and marketing management professional known for her passion for entrepreneurship and supporting women in business. In 2016, she founded Quintessa Marketing, an Oklahoma City-based firm providing lead generation for personal injury lawyers. Lauren believes in lifting up others, empowering them to take advantage of new opportunities and grow their business skills. She is passionate about giving back to others and attributes much of her success to her relationship with God. She frequently donates her time and resources to charities such as the YouVersion Bible app, which provides free bibles all around the world, and Remerge, a pre-trial diversion program for high-needs mothers in Oklahoma County. _______________________ Download the free Integrated Business guide at www.restorationgroup.co/guide Sign up for our weekly newsletter to get valuable insights about how to lead an integrated business.  Connect with Clay on LinkedIn  Follow Restoration Group on Instagram   

Startup Insider
Weflow erhält Millionen für die KI-Integration in seine Umsatzplattform (Gradient Ventures • Cherry Ventures • Hello World VC)

Startup Insider

Play Episode Listen Later Jul 19, 2023 30:51


In der Mittagsfolge sprechen wir heute mit Janis Zech, CEO und Co-Founder von Weflow, über die erfolgreich abgeschlossene Finanzierungsrunde in Höhe von 3,2 Millionen US-Dollar.Weflow hat eine Plattform entwickelt, die Umsatzteams zur Verbesserung der Salesforce-Hygiene, der Pipeline-Transparenz und der Prognosegenauigkeit nutzen können. Der One-Stop-Shop ermöglicht CRM-Datenerfassung, Geschäftseinblicke und Pipeline-Management mit einer Integration in Salesforce, Google Workspace und Microsoft 365. Die neueste Version führt kollaborative Prognosen und Pipeline-Analysen ein und entwickelt sich zu einer All-in-One-Plattform für das Umsatzmanagement, die isolierte Tools überflüssig machen soll. Diese Ergänzung bringt das Unternehmen näher zu dem Ziel einer einheitlichen Umsatzlösung, die Managern, Revenue Operations und Führungskräften gleichermaßen helfen soll. Weflow wurde im Jahr 2021 von Henrik Basten, Janis Zech und Philipp Stelzer in Berlin gegründet. Die Lösung des Startups hat eine 4,8-Sterne-Bewertung auf G2 erhalten. Hunderte Unternehmen wie Zeotap, Remerge und Sana Labs, setzen bereits auf die Plattform für Vertriebsintelligenz.Nun hat das Berliner Startup in einer Finanzierungsrunde 3,2 Millionen US-Dollar unter der Leitung des KI-Fonds von Google namens Gradient Ventures eingesammelt. Zu den weiteren Kapitalgebern zählen Cherry Ventures, Hello World VC und die Business Angels Bo Pedersen, Andreas Bodczek und Christian Edler. Mit dem frischen Kapital wird es Weflow möglich sein, die Bemühungen zur Integration von KI zu verdoppeln und den gesamten Umsatz bei der Verwaltung des Verkaufsprozesses zu unterstützen.

Apptivate
The Future of Privacy-Safe Advertising on Android - Amit Varia (Google), Niv Klein (AppsFlyer), Pan Katsukis (Remerge)

Apptivate

Play Episode Listen Later Jun 21, 2023 38:39


In this episode, you'll hear the latest news about Google's Privacy Sandbox on Android –  straight from the source. Pan Katsukis, the co-founder and CEO of Remerge, sits down with Amit Varia, Director of Product Management at Google, and Niv Klein, Product Team Lead at AppsFlyer, to unpack how the Privacy Sandbox will change the future of mobile advertising on Android. Find out how attribution, retargeting, and user acquisition can be done with the Protected Audience API, learn how it limits the sharing of user data with third parties, and find out how it operates without cross-app identifiers like advertising IDs. You'll also get advice on what app businesses can do to prepare for the upcoming changes, why this is happening now, and what opportunities are to be expected from the privacy-safe future of advertising.Questions Amit and Niv Answered in this Episode:What is Google's Privacy Sandbox?Why is this shift happening now?Do you see other advantages to the new framework compared to where we are right now?How will Google advertising IDs change?How are attribution and retargeting being done in the Protected Audience API environment?How can we get everyone in the app ecosystem onboard?Is there anything app developers should be doing right now?What is the thinking behind the timeline to launch Android Privacy Sandbox?What is the vision of what app advertising will look like in five years?Timestamp:3:05 What is Android Privacy Sandbox?4:25 Why the shift in advertising privacy8:15 Current use of Google advertising IDs11:21 Protected Audience API (formerly Fledge)14:22 How will attribution be done17:09 Changes in retargeting mechanisms18:55 Changes in user acquisition20:40 TEEs: Trusted Execution Environments23:02 SDK run time25:10 Getting the app industry on board33:34 Steps app developers can take now36:11 Preparing for the release of Android Privacy Sandbox38:52 The vision of privacy-safe advertisingQuotes:(4:00-4:11) Amit Varia: “I'd love for everyone to think of these technologies as building blocks that app developers and ad tech companies can use to build their private advertising solutions.”(4:52-5:05) Amit Varia: “Users are becoming more aware of how valuable their own data is, how it's being collected, and how it's being used. As a result, we're seeing people demand more transparency and control over their data, especially when it comes to online advertising.”(14:45-15:23) Niv Klein: “Generally speaking, the main move in attribution is from device-level reporting to aggregated reports. So, a bit similar to what we experienced in iOS, but the difference is that we'll have a designated attribution API on the Android Privacy Sandbox that will allow for both aggregated reports—according to very flexible aggregation data levels—and event-level reports to communicate events at the click ID to the partner ad networks.” Mentioned in this Episode:Amit Varia's LinkedInNiv Klein's LinkedInPan Katsukis's LinkedInResource: developer.android.com

Christian Family Life
Remerge Marriage? What is it?

Christian Family Life

Play Episode Listen Later May 18, 2023 27:30


Join us on todays podcast as we interview Lewayne and Yasmine Young about the tensions in your marriage that come from a blended family. LeWayne and Yasmine help us understand the term Remerge and what that looks like when two families come together.

The DotCom Magazine Entrepreneur Spotlight
Lauren Mingee, Founder and CEO, Quintessa Marketing, A DotCom Magazine Interview

The DotCom Magazine Entrepreneur Spotlight

Play Episode Listen Later Apr 7, 2023 26:01


About Lauren Mingee and Quintessa Marketing: Lauren Mingee, mother, wife, and prosperous businesswoman. She founded Quintessa Marketing in 2016. A native of Midwest City, Oklahoma, Lauren now lives in Edmond with her husband, Leo, and their four children. Lauren is a sales and marketing professional known for her passion for entrepreneurship and supporting women in business. Lauren has begun to share her story on multiple outlets such as the DotCom Magazine entrepreneurial spotlight series, the Chris Voss Show, and the At The Helm podcast. Lauren has received numerous nominations, including for the Journal Record Woman of the Year Award and the Hundred Magazine 100 Women in Oklahoma City. Her primary objectives are to help female business owners and entrepreneurs overcome difficult obstacles and grow their companies to previously unthinkable heights. Lauren believes in lifting up others, empowering them to take advantage of new opportunities and grow their business skills. She is passionate about giving back to others and attributes much of her success to her relationship with God. Thus, she donates to the Youversion Bible App which has already been installed on over 500 million unique devices all over the world. The Bible App offers a free Bible experience for smartphones, tablets, and online at Bible.com. Lauren partners with ReMerge of Oklahoma County is a pre-trial diversion program that serves high-risk, high-needs mothers facing non-violent felony offenses in Oklahoma County dedicated to restoring women to their families and our community. We are driven to find a victim of personal injury, the right attorney who will fight for their rights and get them the highest compensation possible. Our partner attorneys and law firms obtain the best competitive advantage and a perfect complement to their marketing departments. Quintessa has achieved elite status as the national leader of quantity and quality converting retainers for personal injury attorneys. It is specifically because we carefully connect compensable and deserving victims that contact us with the attorneys we trust, that will battle for maximum compensation for our vetted potential clients.

Apptivate
Roundup: Women in Mobile - Maria Lannon (Remerge)

Apptivate

Play Episode Listen Later Dec 28, 2022 18:18


Maria Lannon, your host of Apptivate's Women in Mobile series, brings listeners a roundup of some of the best bits from interviews with women working in the mobile marketing industry around the world. Find out their biggest leadership lessons in this special compilation episode featuring Sharon Romang, the Vice President of Creative at Headlight; Vicki Goldman, the Director of Marketing at Paramount Streaming under the Media Acquisition and Services Team; Mariana D'Avila, the Head of Growth at Appreach; and Laura Spikermann, the Client Services Lead at Customlytics. Find links to all the full-length episodes from the Women in Mobile Series here:Ep.132 Keep Your Creative Team Inspired with Sharon RomangEp.134 Authentic Networking for Introverts with Vicki GoldmanEp.128 How to Address Disrespectful Co-workers with Mariana D'AvilaEp.119 Springing into Mobile Marketing Leadership with Laura SpikermannEp.125 Building a Brand Cause for Your App with Juliana BiasiEp.118 Experience the Uplift of Work-Life Boundaries with Liia PalipeaEp.117 When Women In Mobile Speak Up and Unite with Camila CarneiroEp.116 Women in Mobile: Your Ideas In Your Voice with Fabiana Ayala

Apptivate
Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge)

Apptivate

Play Episode Listen Later Dec 20, 2022 21:29


Brian Altman, your host of the Apptivate Podcast's Mobile Gaming series, brings listeners a roundup of some of the best bits from interviews about how to market your mobile game internationally. In this special compilation episode, you'll hear from Aaron Pietsch, the Senior User Acquisition Specialist at Rec Room; Claire Rozain, a User Acquisition Lead at Rovio; Farhan Haq, Founder of Hyper HQ; and Cordel Robbin-Coker, the Co-Founder and CEO of Carry1st. Find links to all the full-length episodes from the Gaming Series in the notes.Mentioned in this Episode:Ep135 Is There a Winning Formula for Marketing a Mobile Game? with Aaron PietschEp136 Mobile Gaming: Are Your Creatives Inclusive & Accessible? with Claire RozainEp137 Monetization Strategies for Casual Mobile Games with Farhan HaqEp143 Cracking Africa's Mobile Gaming Market with Cordel Robbin-CokerEp138 Marketing Strategies for Launching a Mobile Game with Dmitry GubanenkovEp144 Prioritizing Countries for an International App Launch with Mert Çamur

Apptivate
Contextual vs Behavioral Targeting - Pan Katsukis (Remerge)

Apptivate

Play Episode Listen Later Nov 16, 2022 25:13


This week we're rebroadcasting a Growth Masterminds podcast episode with Pan Katsukis, Remerge's founder and CEO, who talks about contextual targeting – where it works, where it's strong, and where it is weak.  Learn the psychology of contextual versus behaviorally targeted ads, the future of targeting, and how in some cases contextual targets can use up to 100 parameters to get even better than behavioral targeting.Pan's expertise lies in the display advertising market, in particular the field of mobile advertising and programmatic buying. He is well experienced in building technologies, working closely with developers, and fostering company culture during periods of rapid growth.Mentioned in this Episode:Pan KatsukisGrowth Masterminds Podcast

Pulse
Women's Equality Day: Why Do We Lock Up So Many Women and Girls?

Pulse

Play Episode Listen Later Aug 26, 2022 47:10


Today is National Women's Equality Day. Women's Equality Day commemorates the passage of the 19th Amendment to the U.S. Constitution, granting women the right to vote. The amendment was first introduced in 1878. Though Women's Equality Day didn't come around until 1971, when the U.S. Congress designated August 26 as Women's Equality Day. Throughout the years women have diligently fought for equal rights, though enormous strides have been made, there are some areas where women are still incredibly disadvantaged. The criminal justice system being one of the areas with the worst outcomes for women and girls. Join us and Jenna Morey, Executive Director of ReMerge as we break this down.

Marketing_021
S07/E03 mit Pan Katsukis (Remerge) | Berlin Scale-up App Retargeting Startup Company Culture

Marketing_021

Play Episode Listen Later Jul 27, 2022 53:00


Mit Pan Katsukis (Remerge) Staffel #7 Folge #3 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** https://remerge.io

Thousand Stories
4% Recidivism - Ep. 2.1 - ReMerge Impacting Female Incarceration

Thousand Stories

Play Episode Listen Later Mar 16, 2022 43:30


Oklahoma has incarcerated more women per capita than anywhere else in the world for nearly three decades. In 2010, the Inasmuch Foundation and the United Way of Central Oklahoma convened a group of 25 community leaders to address the rate at which Oklahoma incarcerates women and the trauma that occurs within a family when a mother goes to prison. This group identified an approach that would remove barriers and provide a path for more successful futures for mothers who battle cycles of trauma, poverty and incarceration. Founded on a collective impact model and designed around comprehensive programming and support, ReMerge was officially launched in 2011. Since that time, ReMerge has graduated 154 women who parent a total of 383 children. ReMerge has saved the state of Oklahoma more than $35 million dollars by providing a pathway for mothers to be restored to our community rather than incarcerated and separated from their children. Upon graduation, a ReMerge mother has safe and stable housing, is reunified with her minor children, is maintaining sobriety and on the pathway to stable employment. What makes ReMerge truly different from other diversion programs, is that upon graduation, a ReMerge mother is eligible to have her charges dismissed, removing a substantial barrier to the rest of her life. ReMerge serves mothers of minor children who are facing non-violent felony charges in Oklahoma County. Participants are referred by the District Attorney's office. ReMerge mothers are high-risk, high-need, meaning that without substantial treatment and support, they are unlikely to break the cycles of incarceration, addiction, and poverty. ReMerge utilizes evidence-based treatment and programming to provide individualized, wrap-around services for mothers and their families. ReMerge is a four phase program that first acts to stabilize moms and build a foundation for recovery. ReMerge provides safe and sober housing, food, clothing, transportation, access to mental and physical health care, and addiction recovery as baseline support. As ReMerge moms progress through the phases of our program, they gain the necessary coping, parenting, and practical skills needed to rebuild their lives and their families. As part of our holistic services, ReMerge mothers are assigned to a team that includes a case manager, a therapist, a health and wellness program manager, a child reunification program manager, education and employment coordinator, and a peer recovery support specialist. These teams support each mom to reach her goals and to meet the competencies required of each phase. As a ReMerge mother grows in her skill and capacity, she needs to enter the workforce but she needs a career, not just a job. Even in a state where the cost of living is relatively low, a mother, supporting an average of two children, cannot survive on minimum wage. The Prison Policy Initiative found that justice-involved people have an unemployment rate over 27%, which is significantly higher than the US unemployment rate of 3.6%. The unemployment rate is often even higher, 33% or more, for women. Joblessness is the number 1 indicator for reoffending. ReMerge invests significantly in the education and employment training of the women in our program because without the ability to grow wages and a future, hopelessness can cycle right back into addiction and incarceration. Through our program of holistic treatment, recovery, and education and employment support, we are making a tangible difference in the lives of ReMerge mothers and their families' futures.

Apptivate
Women in Mobile: Your Ideas In Your Voice - Fabiana Ayala (Truebill)

Apptivate

Play Episode Listen Later Mar 2, 2022 34:08


In celebration of Women's History Month, Apptivate's Women In Mobile series will take over the podcast in March. Maria Lannon, VP Account Management at Remerge, will be our host for the month.Our guest for this episode is Fabiana Ayala, Growth Marketing Manager at Truebill. Fabiana shares her experiences speaking up in the workplace with English as a second language. She also discusses her work "must-haves" when traveling the country with her fiancé and why she schedules her personal life on her professional calendar.Truebill is a personal finance app and Fabiana oversees its paid social channels. Before that, Fabiana worked at the advertising agency Bamboo, where she cut her teeth in marketing mobile apps.  Questions Fabiana Answered in this Episode:Tell us more about how you got into mobile marketing?Do you feel pressure to do more? How do you manage that?Walk us through your work day managing six social channels. What are your deal breakers and must-haves when managing your time?How have you adapted to working remotely while traveling the country?How have you been able to bring your personal life into your work environment?What has been the most challenging experience so far in your career? How were you able to turn that into something positive?What's a piece of advice you've received that's helped you with your career?How could the workplace encourage more personal development?Have you had a female mentor that's helped you along the way?What resources would you recommend for other women?Timestamp:0:44 Fabiana's background & Truebill3:08 Taking on multiple marketing channels4:50 Big impacts with small marketing budget7:46 It's okay to put things on pause10:29 Fabiana's must-haves for the work day13:11 Managing work on the road15:10 Putting personal life on work calendar16:47 Patience & self-worth21:25 Attitude is a choice24:03 Using your voiceQuotes:(18:00-18:07) “I think we need to understand our self-worth and be open and vulnerable about our frustrations, especially to our mentors.”(24:02-24:35) “We need to keep reminding ourselves that we shouldn't be afraid of using our own voice. We have the right to have our own point-of-view, our own opinion. We're allowed to disagree, and we shouldn't be afraid of confrontation. We should always come with an open heart and mind into this communication; and if we still disagree, it's okay to agree to disagree. I feel like we shouldn't let anyone diminish our voices because of our gender.” (24:54-25:09) “With English not being my first language, I sometimes say something and think, ‘That sounded better in Spanish.' So I need to push myself to just say it. Say it as it comes, and if people don't understand they'll ask questions.”Mentioned in this Episode:Fabiana AyalaTruebillEmail - fabiana@truebill.com // fabianaayalahopp@gmail.comInstagram - @fabianaayalahHow I Built This PodcastThe GaryVee Audio Experience

Apptivate
What the Data Shows About App Retargeting's Viability – Patrick Eichmann (Remerge)

Apptivate

Play Episode Listen Later Jan 6, 2022 23:26


Patrick Eichmann is responsible for all revenue operations, including sales, account management and ad operations, in North and South America for Remerge. He is based in New York City.Questions Patrick Answered in this Episode:What is Remerge? And what is app retargeting in general?How is app retargeting still possible with iOS 14 and iOS15?What's the business case for advertisers to still run app retargeting campaigns?Can you give some examples of verticals and companies that are using app retargeting right now?Android or iOS?What features would you miss most?What's missing from mobile app tech?Timestamp:2:27 Patrick's background4:05 Remerge & app retargeting6:05 What the data is showing9:05 The case for app retargeting today11:24 Who's using app retargeting right now?15:13 What's ahead for Remerge17:25 Get to know PatrickQuotes:(6:29-6:48) “We've developed a dashboard that provided a view into what was happening from an operating system adoption rate perspective. And then also a view into what was happening with the inventory itself. Meaning, how many impressions were out there that had IDs—the IDFA appended to it, how many didn't?”(8:40-8:54) “That's roughly 30 billion requests a day that are coming through that have an ID associated with it. So, it may not be what it once was, but that's still a pretty sizable chunk of inventory that you can still extract value from.” (9:14-9:22) “With Android, it's still intact. There may be changes that happen in the future but that makes up the lion share of available inventories now.”Mentioned in this Episode:Patrick Eichmann's LinkedInRemergeThe State of App Retargeting ReportBusiness of Apps Ep.90: The state of app retargeting with Partick Eichmann, General Manager, Americas at Remerge

Business of Apps
#90: The state of app retargeting with Partick Eichmann, General Manager, Americas at Remerge

Business of Apps

Play Episode Listen Later Dec 6, 2021 21:55


Remember when Apple introduced ATT framework this spring, one of the remarks you could hear in the app marketers circles was “all right - the app retargeting is doomed”. I think you shouldn't be surprised by such reactions and remarks. We live pretty stressful lives right now, people tend to be emotionally triggered at anytime but these days especially. But there are emotions and there are data. Today we have Patrick, General Manager at Remerge, app retargeting company,  to tell us about what is actually happening with app retargeting since the ATT introduction and back it up with data. Today's Topics Include: Patrick's trajectory is from a traditional publishing company back in 2004 that was going digital to app retargeting company in 2019. What is the App Retargeting How come App Retargeting is still here, even though iOS app users have been switching to iOS 14 and iOS15 for months now Making the case why App Retargeting is a viable app marketing technique for brands to use Verticals and companies that use App Retargeting right now Reality check - Patrick's thoughts about what will be coming with IDFA deprecation versus what is actually happening now Android or iOS? iOS What features would Patrick miss most? Camera and Google Maps app What's missing from mobile app technology? Better battery life, more apps for life enhancements. Links and Resources: Patrick Eichmann LinkedIn profile

Business of Apps
#90: The state of app retargeting with Partick Eichmann, General Manager, Americas at Remerge

Business of Apps

Play Episode Listen Later Dec 6, 2021 21:55


Remember when Apple introduced ATT framework this spring, one of the remarks you could hear in the app marketers circles was “all right – the app retargeting is doomed”. I think you shouldn't be surprised by such reactions and remarks. We live pretty stressful lives right now, people tend to be emotionally triggered at anytime but these days especially.  But there are emotions and there are data. Today we have Patrick, General Manager at Remerge, app retargeting company,  to tell us about what is actually happening with app retargeting since the ATT introduction and back it up with data. Today's Topics Include: Patrick’s trajectory is from a traditional publishing company back in 2004 that was going digital to app retargeting company in 2019. What is

Women of Substance Music Podcast
#1283 Music by Shelby Blondell, Kelli Brogan, Tiffany Thompson, Judy Nazemetz, Dana Perry, Laura Suarez, Nancy Kelel, Lil McGill, Carlene Thissen, Kate Assiran, Ruth Broyde Sharone, Maya Love Coppola, Remerge Band, Ruth Broyde Sharone, Levi Perry

Women of Substance Music Podcast

Play Episode Listen Later Sep 27, 2021 61:07


Pandemic, 2020 & The Proliferation of Technology To get live links to the music we play and resources we offer, visit This show includes the following songs: Shelby Blondell - It'll Be Okay  Kelli Brogan - I Miss the Little Things  Tiffany Thompson - Catch A New Beginning  Judy Nazemetz - Cooped Up  Dana Perry - Tunes on the Battlefield  Laura Suarez - Angels in Battle Nancy Kelel - Frontline Strong  Lil McGill - Sad Samhain (Sad, Sad Halloween)  Carlene Thissen - Steady As She Goes  Kate Assiran - Calm Before The Storm  Ruth Broyde Sharone - Modern Menage A Trois  Maya Love Coppola - ADAI  Remerge Band - 2020 LAmEnt (Away Away)  Ruth Broyde Sharone - Take Me Back to the Good Old Days  Levi Perry - 2021  For Music Biz Resources Visit and Visit our Sponsor Nancy Kelel at Visit our Sponsor Marcia Taylor at Visit our Sponsor Ruth Sharone at Visit our Sponsor Monciella Elder at Visit our Sponsor Bandzoogle at:

Women of Substance Music Podcast
#1283 Music by Shelby Blondell, Kelli Brogan, Tiffany Thompson, Judy Nazemetz, Dana Perry, Laura Suarez, Nancy Kelel, Lil McGill, Carlene Thissen, Kate Assiran, Ruth Broyde Sharone, Maya Love Coppola, Remerge Band, Ruth Broyde Sharone, Levi Perry

Women of Substance Music Podcast

Play Episode Listen Later Sep 27, 2021 61:08


Pandemic, 2020 & The Proliferation of Technology To get live links to the music we play and resources we offer, visit This show includes the following songs: Shelby Blondell - It'll Be Okay  Kelli Brogan - I Miss the Little Things  Tiffany Thompson - Catch A New Beginning  Judy Nazemetz - Cooped Up  Dana Perry - Tunes on the Battlefield  Laura Suarez - Angels in Battle Nancy Kelel - Frontline Strong  Lil McGill - Sad Samhain (Sad, Sad Halloween)  Carlene Thissen - Steady As She Goes  Kate Assiran - Calm Before The Storm  Ruth Broyde Sharone - Modern Menage A Trois  Maya Love Coppola - ADAI  Remerge Band - 2020 LAmEnt (Away Away)  Ruth Broyde Sharone - Take Me Back to the Good Old Days  Levi Perry - 2021  For Music Biz Resources Visit and Visit our Sponsor Nancy Kelel at Visit our Sponsor Marcia Taylor at Visit our Sponsor Ruth Sharone at Visit our Sponsor Monciella Elder at Visit our Sponsor Bandzoogle at:

Apptivate
The State of Retargeting in the Privacy-First Era - Pan Katsukis (Remerge)

Apptivate

Play Episode Listen Later Sep 15, 2021 37:55


Pan Katsukis is a Berlin-based serial entrepreneur serving as CEO and Co-Founder of Remerge, a leading programmatic app marketing platform. Before starting Remerge in 2014, Pan co-founded a European mobile ad network, madvertise in 2008.  Questions Pan Answered in this Episode:Why did you launch Remerge? When did you become aware of the retention problem and the opportunity to provide a solution?Typically, CEOs have to have a lot of conversations that they're not willing to share with their employees. Are you saying that everything that you know about you're willing to share with your team?What change do you think marketers will have the hardest time adapting to as it's related to the privacy era?Why is iOS an opportunity for marketers today?When do you expect the market to stabilize as it's related to no-id marketing? When do you expect marketers to feel more comfortable buying that 60% cheaper traffic to the point where it starts shifting to more expensive rates?Is retargeting still a strategy that marketers are leveraging?Is there a future in which the available inventory of IDs on iOS decreases, or do you think we're at a point where it's become saturated?The market is changing as a result of privacy changes. Why do you think we're seeing a lot of businesses consolidate? What's your take on what's going on?What does consolidation do to open bidding? Is there an advantage to staying independent?What are you excited about for the future?Timestamp:3:16 Pan's background5:25 Culture: The impetus for Remerge9:20 Modeling openness and transparency12:40 Adapting to SKAdNetwork15:42 The opportunity of iOS15 for marketers21:03 Why retargeting will stick around24:53 The drivers of the app market consolidation29:20 Strengths in staying independent34:08 Why Pan's excited about the future of RemergeQuotes:(13:57-14:12) “I think the opportunity is big. Even if you have this inventory, this audience which is very valuable of iOS users who are using the newest version, you can't simply stop spending on iOS. You want to tap into the audiences and address them.”(29:28-29:54) “Whether you're independent or not independent, I think it doesn't matter so much. It all comes to the mission and why you're in the market. What's the purpose? What do you want to solve? What do you want to achieve? What kind of mission are you on? Being independent and having a very clear mission and focused perspective on how to address market needs helps you obviously to execute towards that goal.”Mentioned in this Episode:Pan Katsukis's LinkedInRemerge's openly available dashboard for app marketersRemerge Careers

Women of Substance Music Podcast
#1277 Music by Harriet Reynolds, Carlene Thissen, Cheryl Hillier, Kati Mac, Donna Colton, Gracious Me, Lady Alderney feat. Madsdevallia, HOLYSEA, Bridget Wolf, Kath Spellman, Remerge Band, Katherine Nemeth feat. Paula Trammell Harris

Women of Substance Music Podcast

Play Episode Listen Later Sep 13, 2021 55:27


Be The Change To get live links to the music we play and resources we offer, visit This show includes the following songs: Harriet Reynolds - Silence Is Not Golden  Carlene Thissen - Go Change the World  Cheryl Hillier - New Mantra (live)  Kati Mac - Be The Change  Donna Colton - Time For A Change  Gracious Me - Don't Become What You Claim to Hate Lady Alderney  feat. Madsdevallia - Tomorrow  HOLYSEA - Ready Or Not (Change Is Coming)  Bridget Wolf - Let's Make the Difference  Kath Spellman - Magic Mirror  Remerge Band - Leaving Zombie Land  Katherine Nemeth feat. Paula Trammell Harris - Be The Change  For Music Biz Resources Visit and Visit our Sponsor Donna Hourigan at: Visit our Sponsor Bluestone Sisters at: Visit our Sponsor Lady Alderney at: Visit our Sponsor Bandzoogle at:

Women of Substance Music Podcast
#1277 Music by Harriet Reynolds, Carlene Thissen, Cheryl Hillier, Kati Mac, Donna Colton, Gracious Me, Lady Alderney feat. Madsdevallia, HOLYSEA, Bridget Wolf, Kath Spellman, Remerge Band, Katherine Nemeth feat. Paula Trammell Harris

Women of Substance Music Podcast

Play Episode Listen Later Sep 13, 2021 55:28


Be The Change To get live links to the music we play and resources we offer, visit This show includes the following songs: Harriet Reynolds - Silence Is Not Golden  Carlene Thissen - Go Change the World  Cheryl Hillier - New Mantra (live)  Kati Mac - Be The Change  Donna Colton - Time For A Change  Gracious Me - Don't Become What You Claim to Hate Lady Alderney  feat. Madsdevallia - Tomorrow  HOLYSEA - Ready Or Not (Change Is Coming)  Bridget Wolf - Let's Make the Difference  Kath Spellman - Magic Mirror  Remerge Band - Leaving Zombie Land  Katherine Nemeth feat. Paula Trammell Harris - Be The Change  For Music Biz Resources Visit and Visit our Sponsor Donna Hourigan at: Visit our Sponsor Bluestone Sisters at: Visit our Sponsor Lady Alderney at: Visit our Sponsor Bandzoogle at:

Raising OKC Kids – Conversations with MetroFamily
Episode 72 — Catalyst Cookies inspire growth, confidence for metro moms

Raising OKC Kids – Conversations with MetroFamily

Play Episode Listen Later Jul 13, 2021 27:28


ReMerge is a local nonprofit organization serving high-risk, high-needs mothers facing non-violent felony offenses in Oklahoma County. Instead of going to prison and being separated from their children, ReMerge participants engage in an intensive, holistic 2-year program to equip them to be engaged citizens through job skills and parenting training and meeting health, housing, career and other needs. ReMerge recently launched Catalyst Cookies, through which participants are baking up delicious cookies while learning how to run and manage a business. Listen in to learn more about how ReMerge is impacting our community and families, plus all the ways you can get engaged in supporting their mission.

Women of Substance Music Podcast
#1219 Music by Jen Hawley, Midnight River Crew, Justice Boateng, Verlene Schermer, The Artists, highsmyth, Big Meet, Xaiyris, Erika Scordamaglia, Remerge Band

Women of Substance Music Podcast

Play Episode Listen Later Feb 26, 2021 46:35


To get live links to the music we play and resources we offer, visit This show includes the following songs: Jen Hawley - Wage War  Midnight River Crew - The Girl Who Knew Too Much feat Isabella Coulstock  Justice Boateng - Brighter Days (Acoustic Version)   Verlene Schermer - By '80  The Artists - Midnight Cinderella   highsmyth - Mad World  Big Meet - In America   Xaiyris - Underwater  Erika Scordamaglia - Quit Breaking My Heart  Remerge Band - Hush  For Music Biz Resources Visit and Visit our Sponsor Jess Gordon at Visit our Sponsor Christine Elise at Visit our Sponsor Live Vinyl at Visit our Sponsor Bandzoogle at:

Women of Substance Music Podcast
#1219 Music by Jen Hawley, Midnight River Crew, Justice Boateng, Verlene Schermer, The Artists, highsmyth, Big Meet, Xaiyris, Erika Scordamaglia, Remerge Band

Women of Substance Music Podcast

Play Episode Listen Later Feb 26, 2021 46:36


To get live links to the music we play and resources we offer, visit This show includes the following songs: Jen Hawley - Wage War  Midnight River Crew - The Girl Who Knew Too Much feat Isabella Coulstock  Justice Boateng - Brighter Days (Acoustic Version)   Verlene Schermer - By '80  The Artists - Midnight Cinderella   highsmyth - Mad World  Big Meet - In America   Xaiyris - Underwater  Erika Scordamaglia - Quit Breaking My Heart  Remerge Band - Hush  For Music Biz Resources Visit and Visit our Sponsor Jess Gordon at Visit our Sponsor Christine Elise at Visit our Sponsor Live Vinyl at Visit our Sponsor Bandzoogle at:

Just Chat Wit Bri
Remerge Band

Just Chat Wit Bri

Play Episode Listen Later Feb 15, 2021 127:30


Their harmonic essence can be felt and heard in their original music. The Remerge Band acoustic duo delights the ears and senses with a talent that spans all different genres. High Energy Feel Good Female Acoustic Duo - Playing music of today and yesterday with a twist of their own. They have been working together 5 years. They have a multitude of gigs and TV performances under their belt, as well as on many on-air radio interviews. --- Support this podcast: https://anchor.fm/justchatwitbri/support

Business of Apps
#50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE

Business of Apps

Play Episode Listen Later Jan 11, 2021 30:06


How do app marketers engage consumers and keep them using their apps? This is not a trivial question. For the last several years, one of the top problems marketers had with their apps was a User Churn. The numbers are staggering - around 30% of users used an app within the first day since they had downloaded it and only about 10% or less within the next 30 days.  But don't lose sleep over app retention and engagement questions. Today's guest is Tommy Yannopoulos, Director of Sales at Remerge. Tommy talks about the economics of mobile app retargeting to re-engage consumers. Today's Topics Include: ✔️  Mobile Marketing Industry: Valuable learning experience getting acquired by competitors ✔️  Retarget: Engage consumers when they are not on your property to complete an action ✔️  Performance Marketing: Math equation that everyone is trying to crack and scale ✔️  User Acquisition: Communicate consistently with consumers ✔️  App Ecosystem: Losing consumers is part of the game; reduce churn to relate to brand ✔️  Audience Segments: First-time and previous purchases present different behaviors ✔️  eCommerce App Mistakes: Lack of personalization Lack of focus on seamless consumer experience Use of poorly developed creatives not compelling to consumers Challenge of measuring efficacy and incrementality of campaigns ✔️  Privacy Updates/Delays: Consumers have rights, companies obligated to follow them ✔️  Android or iOS? iOS ✔️  Favorite App(s): AllModern from Wayfair ✔️  What's Tommy looking forward to with app technology in the future? 5G, Apple's innovation Links and Resources: Remerge Tommy Yannopoulos's Email Tommy Yannopoulos on LinkedIn The Social Dilemma on Netflix Quotes by Tommy Yannopoulos: “User acquisition, that's my biggest argument for why you should retarget. If it's economically in the green for you, there's really no reason why you shouldn't do it.” “You should retarget because you want to talk to your consumers on a consistent basis.” “It's important for businesses to stay engaged with their consumers because as we know, especially in the app ecosystem, losing consumers is part of the game.” “The Holy Grail of retargeting, in general, is personalization.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Business of Apps
#50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE

Business of Apps

Play Episode Listen Later Jan 11, 2021 30:06


How do app marketers engage consumers and keep them using their apps? This is not a trivial question. For the last several years, one of the top problems marketers had with their apps was a User Churn. The numbers are staggering – around 30% of users used an app within the first day since they had downloaded it and only about 10% or less within the next 30 days.  But don’t lose sleep over app retention and engagement questions. Today’s guest is Tommy Yannopoulos, Director of Sales at Remerge. Tommy talks about the economics of mobile app retargeting to re-engage consumers. Today’s Topics Include: ✔️  Mobile Marketing Industry: Valuable learning experience getting acquired by competitors ✔️  Retarget: Engage consumers when they are not on your property

Strata Leadership Show
Interview with James Bennett: Always Learning

Strata Leadership Show

Play Episode Listen Later Dec 3, 2020 44:33


In this episode of the Strata Leadership Show, Nathan Mellor, Ed.D., visits with James Bennett about his leadership journey throughout his career. James Bennett is currently a Senior Advisor for the private equity firm GSO Capital Partners where he assists the firm with its energy investments. From 2013 to 2018, James served as President and CEO of SandRidge Energy Corporation, Inc (NYSE: SD) and as its Executive Vice President and Chief Financial Officer from 2011 to 2013. Before joining SandRidge, Mr. Bennett was Managing Director for White Deer Energy; an energy private equity fund focused on the exploration and production, oilfield service and equipment, and midstream sectors. From 2006 to 2009, Mr. Bennett was employed by GSO Capital Partners, where he served in various capacities, including as its Managing Director. Mr. Bennett’s other positions include energy investment banker at Donaldson, Lufkin and Jenrette and analyst at NationsBank. Mr. Bennett graduated with a Bachelor of Business Administration degree with a major in Finance from Texas Tech University. Mr. Bennett has served on the board of directors of SandRidge Energy Corporation, Cheniere Energy Partners L.P. and PostRock Energy Corporation and is a current board member of Tapstone Energy, Energy Alloys, CASA of Oklahoma County, the Foundation for Sunbeam Family Services and ReMerge.

Women of Substance Music Podcast
#1147 Music by Katye Kellye & The Essentials, Merlot Embargo, Hillary Reynolds, Nicolle Bairsto, Jennifer Hill, Anna May, Songwriter Jessica Weinberg, Tokunbo, Kilanin, Anita Ivette Ferrer, Maria Shepard, Remerge Band

Women of Substance Music Podcast

Play Episode Listen Later Sep 14, 2020 55:53


To get live links to the music we play and resources we offer, visit This show includes the following songs: Katye Kellye & The Essentials - Terrified  Merlot Embargo - Quarantine  Hillary Reynolds - What Faith Is  Nicolle Bairsto - 2020  Jennifer Hill - Tough Year  Anna May - Kites  Songwriter Jessica Weinberg - What If We Forget feat. Sandi Kight  Tokunbo - White Noise  Kilanin - On Water  Anita Ivette Ferrer - I Can Still Cry  Maria Shepard - This Is the Storm  Remerge Band - Contagious Carrie  For Music Biz Resources Visit Visit our Sponsor Bandzoogle at: Visit our Sponsor Koryn Orcutt: Visit our Sponsor Nathalie Gower:   Visit our Sponsor Danni Elise:

Women of Substance Music Podcast
#1147 Music by Katye Kellye & The Essentials, Merlot Embargo, Hillary Reynolds, Nicolle Bairsto, Jennifer Hill, Anna May, Songwriter Jessica Weinberg, Tokunbo, Kilanin, Anita Ivette Ferrer, Maria Shepard, Remerge Band

Women of Substance Music Podcast

Play Episode Listen Later Sep 14, 2020 55:53


To get live links to the music we play and resources we offer, visit This show includes the following songs: Katye Kellye & The Essentials - Terrified  Merlot Embargo - Quarantine  Hillary Reynolds - What Faith Is  Nicolle Bairsto - 2020  Jennifer Hill - Tough Year  Anna May - Kites  Songwriter Jessica Weinberg - What If We Forget feat. Sandi Kight  Tokunbo - White Noise  Kilanin - On Water  Anita Ivette Ferrer - I Can Still Cry  Maria Shepard - This Is the Storm  Remerge Band - Contagious Carrie  For Music Biz Resources Visit Visit our Sponsor Bandzoogle at: Visit our Sponsor Koryn Orcutt: Visit our Sponsor Nathalie Gower:   Visit our Sponsor Danni Elise:

Women of Substance Music Podcast
#1145 Music by Kelly Macleod, Rachel Rodriguez, Angelina LaCarrubba, Preeta, Jaquie Daniels, H'Atina Gilliard, Lisa Noe, Remerge Band, Ruby Swan, Jenny Van Alstyne

Women of Substance Music Podcast

Play Episode Listen Later Sep 11, 2020 46:08


To get live links to the music we play and resources we offer, visit This show includes the following songs: Kelly Macleod - School Church & A Highway  Rachel Rodriguez - Coming Home  Angelina LaCarrubba - Made For This  Preeta - Can You Love  Jaquie Daniels - Suzyanna Bluesyanna  H'Atina Gilliard - My Sunshine (Remix)  Lisa Noe - The Ride  Remerge Band - Mr. Pathetic  Ruby Swan - Does He Love  Jenny Van Alstyne - Let Love In  For Music Biz Resources Visit Visit our Sponsor Bandzoogle at: Visit our Sponsor Nathalie Gower:   Visit our Sponsor Danni Elise: Visit our Sponsor Randie O'Neil:

Women of Substance Music Podcast
#1145 Music by Kelly Macleod, Rachel Rodriguez, Angelina LaCarrubba, Preeta, Jaquie Daniels, H'Atina Gilliard, Lisa Noe, Remerge Band, Ruby Swan, Jenny Van Alstyne

Women of Substance Music Podcast

Play Episode Listen Later Sep 11, 2020 46:08


To get live links to the music we play and resources we offer, visit This show includes the following songs: Kelly Macleod - School Church & A Highway  Rachel Rodriguez - Coming Home  Angelina LaCarrubba - Made For This  Preeta - Can You Love  Jaquie Daniels - Suzyanna Bluesyanna  H'Atina Gilliard - My Sunshine (Remix)  Lisa Noe - The Ride  Remerge Band - Mr. Pathetic  Ruby Swan - Does He Love  Jenny Van Alstyne - Let Love In  For Music Biz Resources Visit Visit our Sponsor Bandzoogle at: Visit our Sponsor Nathalie Gower:   Visit our Sponsor Danni Elise: Visit our Sponsor Randie O'Neil:

Women of Substance Music Podcast
#1106 Music by Shelby Sanborn, Cay J, The Jumbles, Laura-May Azpiazu, Promilla, Alma Russ, Leesa Mackey (writer John Jordan), SoundZanobi, Remerge Band, Maki Flow

Women of Substance Music Podcast

Play Episode Listen Later Jun 5, 2020 42:44


To get live links to the music we play and resources we offer, visit This show includes the following songs: Shelby Sanborn - Pink & Yellow Flowers Cay J - Scorned The Jumbles - Close to Music Laura-May Azpiazu - Jazz On The Rocks Promilla - I Know There's Magic In Here Alma Russ - Jungles  Leesa Mackey (writer John Jordan) - The Storm SoundZanobi - Flu & Fever Remerge Band - I'm Ur Number One Maki Flow - Easy On Me For Music Biz Resources Visit Visit our Sponsor Bandzoogle at: Visit our Sponsor Pivotal Awakening at:   Visit our Sponsor Rene Russell at: Visit our Sponsor John Jordan/The Storm at:

Women of Substance Music Podcast
#1106 Music by Shelby Sanborn, Cay J, The Jumbles, Laura-May Azpiazu, Promilla, Alma Russ, Leesa Mackey (writer John Jordan), SoundZanobi, Remerge Band, Maki Flow

Women of Substance Music Podcast

Play Episode Listen Later Jun 5, 2020 42:45


To get live links to the music we play and resources we offer, visit This show includes the following songs: Shelby Sanborn - Pink & Yellow Flowers Cay J - Scorned The Jumbles - Close to Music Laura-May Azpiazu - Jazz On The Rocks Promilla - I Know There's Magic In Here Alma Russ - Jungles  Leesa Mackey (writer John Jordan) - The Storm SoundZanobi - Flu & Fever Remerge Band - I'm Ur Number One Maki Flow - Easy On Me For Music Biz Resources Visit Visit our Sponsor Bandzoogle at: Visit our Sponsor Pivotal Awakening at:   Visit our Sponsor Rene Russell at: Visit our Sponsor John Jordan/The Storm at:

Women of Substance Music Podcast
#1102 Music by Caroline, Ellen Krauss, Girl Wilde, Yulia, Promilla, Remerge Band, Benedict, Rosa Tu, Izzy Frances, Juno Francis

Women of Substance Music Podcast

Play Episode Listen Later May 27, 2020 43:07


To get live links to the music we play and resources we offer, visit This show includes the following songs: Caroline - On and Off  Ellen Krauss - No Talk  Girl Wilde - Alphabet Soup  Yulia - Prayer in A Minor  Promilla - I Follow  Remerge Band - Should Have Been Gone  Benedict - Oh Fool  Rosa Tu - The Swamp  Izzy Frances - You Lost The War  Juno Francis - Queens Anthem  For Music Biz Resources Visit Visit our Sponsor Bandzoogle at: Visit our Sponsor Easy Song Licensing: Visit our Sponsor Rene Russell at: Visit our Sponsor Promilla at:

Women of Substance Music Podcast
#1102 Music by Caroline, Ellen Krauss, Girl Wilde, Yulia, Promilla, Remerge Band, Benedict, Rosa Tu, Izzy Frances, Juno Francis

Women of Substance Music Podcast

Play Episode Listen Later May 27, 2020 43:07


To get live links to the music we play and resources we offer, visit This show includes the following songs: Caroline - On and Off  Ellen Krauss - No Talk  Girl Wilde - Alphabet Soup  Yulia - Prayer in A Minor  Promilla - I Follow  Remerge Band - Should Have Been Gone  Benedict - Oh Fool  Rosa Tu - The Swamp  Izzy Frances - You Lost The War  Juno Francis - Queens Anthem  For Music Biz Resources Visit Visit our Sponsor Bandzoogle at: Visit our Sponsor Easy Song Licensing: Visit our Sponsor Rene Russell at: Visit our Sponsor Promilla at:

deutsche-startups.de-Podcast
Insider #77 - Coyo - Riskmethods - HelloFresh - Home24 - Remerge - Flaschenpost

deutsche-startups.de-Podcast

Play Episode Listen Later May 18, 2020 54:05


Insider #77 - Die Themen * Coyo plant 15 Millionen-Runde #EXKLUSIV * Riskmethods sammelt 7,5 Millionen ein #EXKLUSIV * Zahlen: HelloFresh, Delivery Hero, Home24, Westwing #ANALYSE * Mambu-Bewertung liegt bei 180 Millionen Euro #EXKLUSIV * Remerge mit 50 Millionen Euro Umsatz #EXKLUSIV * Flaschenpost zieht neue Runde durch und greift Durstexpress an #EXKLUSIV Sponsoren gesucht Hier ist Platz für eure Werbebotschaft! Wenn ihr einmal im ds-Podcast werben möchtet, schreibt bitte an podcast@deutsche-startups.de. Ihr möchtet das Team von deutsche-startups.de einfach so unterstützen? Gerne! Via Paypal könnt ihr uns ganz einfach den Betrag eurer Wahl zukommen lassen: www.paypal.me/deutschestartups. Über uns Der deutsche-startups.de-Podcast besteht aus den Formaten #Insider, #News und #Interview. Im Insider-Podcast kommentieren OMR-Podcast-Legende Sven Schmidt und ds-Chefredakteur Alexander Hüsing offen, schonungslos und ungefiltert die wichtigsten Startup- und Digital-News aus Deutschland. Zudem liefert der Podcast, der Woche für Woche Szenegespräch in der Startup-Welt ist, exklusive Nachrichten und Insider-Infos, die man sonst nirgendwo bekommt. Der News Podcast liefert einen Überblick über das aktuelle Geschehen in der deutschen Startup-Szene. Im Interview-Podcast holen wir Gründer, VCs und Szenekenner vors Mikrofon. Mehr unter: www.deutsche-startups.de/tag/DSPodcast/ Anregungen bitte an podcast@deutsche-startups.de. Unseren anoynmen Briefkasten findet ihr hier: www.deutsche-startups.de/stille-post/

Live Your Purpose
Carri Hicks - Stepping Up for Education

Live Your Purpose

Play Episode Listen Later Mar 18, 2020 45:51


My guest is Senator Carri Hicks, who is a mother, an educator, and a lifelong Oklahoman. The daughter of a public school teacher, she graduated with degrees in Mass Communications and Political Science, as well as Master's Degrees in both Leadership Management and Early Childhood Education. Hicks currently serves as an adjunct professor at Oklahoma City University, and in 2019 was named a Gaylord-McCasland Education Fellow by the Oklahoma Hall of Fame. Among her many leadership roles, she works to equip teachers with STEM integration to prepare the next generation of Oklahomans for the changing workforce. She was also recently selected as one of The Journal Record’s 40 Under 40. Connect with my guest: You can contact Senator Carri Hicks at https://oksenate.gov/senators/carri-hicks, and follow along on her Facebook page at https://www.facebook.com/hicksforsenate/ Resources mentioned in this episode: Oklahoma State Department of Education https://sde.ok.gov/ Oklahoma State Department of Health https://www.ok.gov/health/ Oklahoma Department of Justice links (via the U.S. Department of Justice) https://www.justice.gov/jmd/ls/oklahoma Mabel Bassett Correctional Center http://doc.ok.gov/mabel-bassett-correctional-center Joseph Harp Correctional Center http://doc.ok.gov/joseph-harp-correctional-center Pivot, Inc. https://www.pivotok.org/ Sisu Youth Services https://www.sisuyouth.org/ ReMerge https://www.remergeok.org/ Poetic Justice http://poeticjustice.org/ The Guardian Angels Program http://doc.ok.gov/odoc-unveils-mabel-bassett-correctional-center-dog-training-facility Share and subscribe: Share this podcast https://www.fullintegrationcoaching.com/liveyourpurpose For more ways to share and subscribe https://anchor.fm/liveyourpurpose Thank you! Connect with Charles: Learn more about my life coaching, public speaking, and retreat services https://www.fullintegrationcoaching.com Follow along with me on Facebook and Instagram @ fullintegrationcoaching

Apptivate
Valuing Branding in Mobile Marketing - Scott Tomkins (Digital Turbine)

Apptivate

Play Episode Listen Later Feb 5, 2020 27:17


Scott Tomkins is the sales vice president and general manager for U.S. Digital Turbine, a company that pre-installs apps on newly activated Androids. Digital Turbine claims to deliver more apps to phones in a day than any other company and that there is no other inventory in the world that is as fraud-free.Questions Scott Answered in this Episode:Do you deliver more apps to phones than Google or Facebook?Is it challenging to determine the KPIs for the advertisers that work with you?Are performance marketers too numbers-driven?Do you think performance marketers will shift toward brand advertising in 2020?Timestamp:7:50 What stands Digital Turbine apart from any company11:34 An argument for a more holistic view of user acquisition 16:11 Branding 101 and multi-touch attribution18:00 The change Scott sees in performance marketing24:43 Why we need a brand approach to app marketingQuotes:(12:23-12:26) “I think all ad units can be effective and ultimately perform differently.”(14:43-15:00) “Would you rather for a small fee get your app on that device so you’re there in front of their eyes when they want to book a trip? Or would you rather take the risk of them going to the Play Store where there are 20 of your competitors who all do the same thing and be lucky that you’re the one of 20 that they pick?” (24:45-24:52) “I think you’re going to see the bigger brands come in and open the eyes of performance marketers that there is a ‘k factor’ that needs to be looked into.”Mentioned In This Episode:Digital Turbine

United Voice Oklahoma Podcast
Tricia Everest | Letting People Know They Matter

United Voice Oklahoma Podcast

Play Episode Listen Later Feb 5, 2020 49:52


Tricia Everest joins us this week to discuss her journey into engaging with criminal justice and race in our community. Tricia is a powerhouse of impact here in the city. She's the Chair of the Oklahoma County Criminal Justice Authority, one of the driving forces behind Palomar & ReMerge, and among many other things, was recently inducted into the Oklahoma Hall of Fame. Wayland & Cece have a fantastic conversation with Tricia that you don't want to miss! Learn more about United Voice Oklahoma by visiting: https://strongertogether.global/united-voice-oklahoma/

Apptivate
Learning Along the Way - Lorenzo Rossi (Mobile Marketing Italia)

Apptivate

Play Episode Listen Later Jan 8, 2020 29:01


Lorenzo Rossi is the co-founder of Mobile Marketing Italia, a digital magazine and forum with the mission of educating Italians about mobile marketing and growing its culture in Italy. Lorenzo has worked in mobile marketing for 6 years with companies spanning dating, shopping, and ridesharing.Questions Lorenzo Answered in this Episode:What are some of the experiences that have made you an effective marketer?Is it better to market less expensive or expensive products?As a mobile marketer, did you have the authority to offer discounts on products?Were you always testing no matter what the goals were?What is Mobile Marketing Italia?Timestamp:8:13 Building experience through a mix of industries8:48 Experience focusing on scaling10:17 Lorenzo’s best moment for learning performance marketing10:37 Experience focusing on ad ROI and targeting consumers13:30 Benefits of working closely with a product team17:13 Stepping into a management role21:00 OOH campaigns22:22 Mobile Marketing Italia’s missionQuotes:“I was very amazed by this performance marketing world because it’s a mix, I believe, of creativity but also data because you see the results immediately. You can measure your requests, actually. You can measure if the text that you propose is better than the other one.”“I believe that the testing shouldn’t depend on the goal because whatever is your goal you can find a better way of achieving it.”“I cross off all of them [channels] to see which were the common points to see which were the strong point of one point rather than the other one.”Mentioned In This Episode:LOVOOZalandoFree2MoveMobile Marketing ItaliaApperiMobile - Italian meetup for mobile marketing (contact Lorenzo)

Skyline Church, Oklahoma City
Remerge (Week Three) - Advent

Skyline Church, Oklahoma City

Play Episode Listen Later Dec 23, 2019 30:23


Skyline is splitting the Advent offering between Remerge and The Caldwells who are ministering in Lebanon.  This week highlights Remerge as Adam Luck talks about new developments and Kelly interviews Stormy Poe. 12.15.19

Apptivate
Setting Up Your Marketing Tech - Christian Eckhardt (Customlytics)

Apptivate

Play Episode Listen Later Dec 18, 2019 29:48


Berlin-based marketing tech expert, Christian Eckhardt, is the co-founder and CEO of Customlytics. Customlytics provides app marketing, analytics, and technology infrastructure consulting and hands-on help. Questions Christian Answered in this Episode:Why do you think Berlin has seen the growth it has in the tech ecosystem compared to other European cities?What are some lessons you’ve learned about tech infrastructure?What’s the first piece of technology marketers should plan for?How do you go about vetting tech decks? Do you have to educate your customers? What changes are you excited about or expecting to come to mobile marketing?Timestamp:2:53 Berlin’s exceptional tech growth10:29 Start thinking about it - marketing infrastructure is a must12:25 Marketing tech recommendations12:53 Tech deck: start thinking about it early15:04 Methodology for matching tech with client needs18:30 Education and centralized documentation for knowledge transfer24:08 How campaign bid automation will change the job of the marketerQuotes:“The entire topic of marketing technology or even the realization of, ‘I need something in place to enable proper marketing,’ is something that is not a nice-to-have feature or a nice-to-have situation. It’s rather that if you don’t have it then you’re basically completely lost for all things marketing.”“The earlier you start thinking about your marketing tech deck the better. So ideally, as I said before, definitely before you start any paid advertising, but ideally even before the ad launches.”“As it stands right now, with the kind of huge standing in the market with that those bigger advertising platforms have, it feels a bit like they can pretty much do whatever they want. And it’s hard to kind of get away from it if you don’t want to lose their inventory.”Mentioned In This Episode:CustomlyticsMobile Developer Guide to the Galaxy (Free copy)

Apptivate
Working with Influencers - Kevan O’Brien (LBC Studios)

Apptivate

Play Episode Listen Later Nov 27, 2019 21:32


Meet Kevan O’Brien, the Marketing Director at LBC Studios. This Canadian mobile gaming developer is responsible for “Hempire,” the world’s largest mobile cannabis game.Questions Kevan Answered In This Episode:How has the legalization of marijuana affected your business?What are 3 lessons you’ve learned from making mistakes?What are some dos and don’ts of influencer marketing?Timestamp:2:37 How marijuana legalization is affecting LBS Studios5:48 Kevan’s $17,000 overnight mistake and what he learned11:02 “20% for Testing” rule12:18 Google Drive hack for looking smart at events15:05 The real value of working with influencersQuotes:“What we’re really looking for now as we work with influencers is the content that they create for us.”“If they leave us a review, we want it to be honest and we want it to come from their mouth. And also, we want to be able to use that asset in our own marketing.”“When you work with an influencer and you’re looking at reaching their network and providing them with some money to plug a product, the cost actually becomes really, really viable because you can use both the distribution as a KPI but also the asset itself as something that adds value.”Mentioned In This Episode:LBC StudiosHempireTommy Chong Plays Hempire YouTube video

Apptivate
Starting Your Own Agency - Rebecca Nackson (Notable)

Apptivate

Play Episode Listen Later Nov 20, 2019 17:34


Rebecca Nackson is the founder of Notable, an agency focused on engagement retention in the user journey. Rebecca brings over a decade of experience managing acquisition, engagement, and product development for Prolific Interactive, iHeartMedia, Bandsintown Group, Audible, and IBM.Questions Rebecca Answered In This Episode:What are 3 things people should know who want to start their own agency?Timestamp:3:00 Recipe for engagement retention and reducing customer loss4:47 Taking notes on being an end-user to build empathy7:22 Learning which parts to outsource11:35 The people part of the puzzle14:17 Identify the one thing you do bestQuotes:“There has to be this ruthless prioritization about what any of us can bite off in a day.”“Better to be top-of-mind when someone thinks of one thing, rather than middle-of-mind for a bunch of things.”“What really hit me is how it’s not about having the best solution or the best deck or the best pitch -- It’s about the human nature and the human side of the relationships, and that’s how you get them to change.”Mentioned In This Episode:NotableJustworks

Apptivate
Excelling Marketing Strategies - Matthew Sadofsky (Studio)

Apptivate

Play Episode Listen Later Nov 13, 2019 26:48


Matthew Sadofsky is the chief growth officer and chief marketing officer at Studio, a fitness app providing instructor-led video classes. His experience in the mobile app marketing industry runs the gambit, from dating and gaming to music and fitness.Questions Matthew Sadofsky Answered In This Episode:What are some things that mobile marketers are doing wrong or overlooking?What does your ideal team look like?Where does over-bloating occur the most in regard to job function?Is paid media becoming more or less effective for marketers?How are you measuring incrementality in new user acquisition?Timestamp:6:30 Don’t over bloat the size of your marketing team7:30 The ideal size and makeup for marketing teams9:28 UA is overstaffed, retention marketing is underserved.10:38 Usability tests and surveys at Studio for retention13:00 Today’s value of paid media16:33 Indicators within incrementality analysis in new user acquisition17:18 The similarity method21:51 The importance and barriers to iterating on creativeQuotes:“Don’t over bloat. You can create a lean marketing machine using technology nowadays.”“There are ways that you can build these really robust pipelines and even tools that’ll do automation management for you where you don’t need the size of teams that some companies still have in their marketing departments.”“I think we all strive to balance creativity and analytics, but I think we all skew more slightly toward the analytic side. And very few companies, unless you’re a very large company, have an in-house creative director for their user acquisition program.” Mentioned In This Episode:StudioPaltalkPeerStream (formerly Snap Interactive)Tilting PointTIDALHerClearBrainUberTryMyUI

Apptivate
Tracking Incrementality in UA - Moshi Blum (Adjust)

Apptivate

Play Episode Listen Later Nov 6, 2019 28:00


Meet Moshi Blum, General Manager, Adjust IL, a third-party mobile measurement and fraud prevention company. He oversees the growth of the company in Tel Aviv, Israel.Questions Moshi Answered In This Episode:“What do you attribute to Israel being such a major hub for startups and new tech?”“How did you become interested in incrementality?”“What was the progression of your interest in incrementality for re-engagement and user acquisition?”Timestamp:1:43 Why Israeli character is complimentary to tech startups8:17 Moshi’s start to incrementality14:29 The challenges of incremental user acquisition17:50 Closing in on UA growth sources with incrementality22:51 On incrementality being counter-intuitive to performance24:35 Two caveats to incrementalityQuotes:“I would say that anyone that searches for Facebook will go and then click on Facebook, right? There is no other solution if you’re searching for Facebook. So by me clicking on the paid ad for Facebook doesn’t necessarily mean that you’ve now convinced me to go and use Facebook.”“I think agencies are the best when you want to learn fast how to progress.”“In one point, you need to trust your instincts. So the first incrementality test will give you, let’s say, half of the reality. Right? The second will give you another 30%. But, you will never reach to 100% sure that your campaigns are incremental.”Mentioned:AdjustViberMoburstRemergeeBayBasecamp

From the Newsroom: The Oklahoman Podcast

Terri Woodland, executive director of ReMerge, talks about the nonprofit's work in keeping at-risk women from prison.

Apptivate
Bridging the gap between in-app and brick-and-mortar experiences

Apptivate

Play Episode Listen Later Sep 3, 2019 22:20


Questions Gideon Answered In This Episode: “Did you always have an affinity for math or data that allowed you to work successfully in the digital marketing space?” “Getting a comprehensive view of how your digital marketing might impact your retail stores - is that a challenge that you guys face regularly and do you feel like you have built out a marketing stack that allows you to overcome challenges like that?” “In mobile app marketing, a lot of campaigns are predicated on what is reported by a third-party attribution source. When it comes to mobile apps, is that how you determine success as well?” “Could you lay out what a delightful experience looks like in your eyes for your customers?” “Has the mobile app become a more important part of the JO-ANN business over the last 3 years; has this become a focus for you?” Timestamp: 01:07 Gideon’s background 03:55 JO-ANN’s presence all of the country 04:37 Tying online to offline experiences 08:38 Defining their mobile app success 09:39 Importance of time when running a incrementality test 10:54 Gideon’s perspective on what is a delightful experience for customers 15:04 Gideon’s perspective of the JO-ANN’s app 18:53 Gideon on customer feedback 20:18 Gideon’s future plan as a Digital Marketing Manager at JO-ANN Store “That’s what we’re shooting for. That’s the last checkmark on any list of whether we should do something or not - Is this going to be an inspiring great experience for the customer?” Gideon Toman

Apptivate
Finding The Right Users And Matching Your Messaging with Sam McLellan (Yousician)

Apptivate

Play Episode Listen Later Aug 7, 2019 29:23


“Your most unhappy customers are your greatest source of learning.” Bill Gates words were profound but straightforward. Being able to attract and convert new customers systematically keeps companies healthy and growing - and investors happy - but the unhappy ones can push your product forward. Today’s guest is Sam McLellan, head of growth at Yousician. Sam is a seasoned mobile gaming expert who has led product and marketing teams responsible for multiple top-grossing free-to-play games. Sam is currently utilizing his expertise to help his company build its growth team and take their products to the next level. He couples their organic and performance marketing efforts with an optimized monetization strategy to maximize growth. Questions Sam Answers In This Episode “Are there any other methodologies you can implement to find interests within a consumer group?” “After a user installs an app, it can be difficult to get them through the funnel. What can you learn about them to influence their journey?” “How often do you test out the free trial period? Is that something you are constantly iterating?” “How does an app like yours fight redundancy?” "Do the licensing fees factor into your acquisition strategy?" “Does using licensed content make it easier for you to get people down the funnel initially even? Does that play a role into your actual advertising campaign and getting people through the front door?” “If there was a single core topic that you would hang your head on in your experience, what would that be?” Timestamps 00:42 Sam’s background 02:58 How Yousician developed its product 05:48 Facebook targeting groups 07:19 Methodologies for finding interested consumer groups 08:57 Big changes in Google UAC campaigns 10:17 Differences between gaming (app purchasing) and app subscriptions 12:05 How to keep users engaged with the app 13:24 Incurring costs to license a content 14:40 Role of licensed content in Yousician’s advertising campaigns 16:20 Exciting news for Yousician this coming year 22:00 Availability of Yousician in other countries 23:02 Parting thoughts “You’ll always want to give them enough time to be able to experience the app and you obviously don’t want to give away your product for free at some point.” Sam McLellan

The Atlanta Podcast
In Bloom

The Atlanta Podcast

Play Episode Listen Later Jul 26, 2019 74:49


Ash Nash and Fabian "Occasional Superstar" Williams allow TAP back into New Nu to talk about Bloom. What's On TAP?: Imperial Coffee Stout 9% ABV from Steady Hand Beer Co. Circles of the Sun 6.4% ABV from Steady Hand Beer Co. #ATLSalute Goes To: William Massey of Remerge, George & Esohe Galbreath of Articulate ATL, and Atlanta Influences Everything

Apptivate
Customer Experience with Eric Stein (Branch)

Apptivate

Play Episode Listen Later Feb 19, 2019 28:09


This episode of Apptivate focuses on Customer Experience, touching on how it contributes to engagement and retention, the integral role of Deep Links, and what we can expect to see in the future.

Zub+
Zub+ The ReMerge

Zub+

Play Episode Listen Later Dec 19, 2018 85:36


Zub+
Zub+ The ReMerge

Zub+

Play Episode Listen Later Dec 19, 2018 85:36


Apptivate
Incrementality with Melissa Lertsmitivanta (Realtor.com)

Apptivate

Play Episode Listen Later Dec 4, 2018 13:39


Senior Mobile Marketing Manager at Realtor, Melissa Lertsmitivanta, explains how understanding user behaviour is key to achieving better user engagement. Melissa started working with Remerge when she was at EA Games and was keen to run retargeting campaigns with us again when she started in her new position at Realtor. In this podcast, she shares her experience of setting up a campaign to allow for ultimate incrementality.

Women of Substance Music Podcast
#874 Music by Jewelle McKenzie, Kay Miracle, Jamie Ambrose, Audrey, Sunlending Sky, Mama Joy Rising, Robin Patrick, Lisa Ratner & Frank Radice, Jim Chase (feat. Laura Walker), Dr. Fry's Texas Medicine Band, Remerge Band

Women of Substance Music Podcast

Play Episode Listen Later Nov 2, 2018 44:38


To get live links to the music we play and resources we offer, visit This show includes the following songs: Jewelle McKenzie - I Am Your Woman Kay Miracle - Rebel Gene Jamie Ambrose - Is Anyone Home Audrey - Party Sunlending Sky - Dungeons of Cydonia Mama Joy Rising - You Were There Robin Patrick, Lisa Ratner & Frank Radice  -  Thunderbolt Jim Chase feat. Laura Walker - Daddy's Eyes Dr. Fry's Texas Medicine Band - The Reason Remerge Band Feat. Tia Green - Big Shot For Music Biz Resources Visit Visit our Sponsor Kathy Mathes at: Visit our Sponsor Carlene Thissen at: Visit our Sponsor Soundgirls.org at: Visit our Sponsor Bandzoogle at:  

Women of Substance Music Podcast
#874 Music by Jewelle McKenzie, Kay Miracle, Jamie Ambrose, Audrey, Sunlending Sky, Mama Joy Rising, Robin Patrick, Lisa Ratner & Frank Radice, Jim Chase (feat. Laura Walker), Dr. Fry's Texas Medicine Band, Remerge Band

Women of Substance Music Podcast

Play Episode Listen Later Nov 2, 2018 44:38


To get live links to the music we play and resources we offer, visit This show includes the following songs: Jewelle McKenzie - I Am Your Woman Kay Miracle - Rebel Gene Jamie Ambrose - Is Anyone Home Audrey - Party Sunlending Sky - Dungeons of Cydonia Mama Joy Rising - You Were There Robin Patrick, Lisa Ratner & Frank Radice  -  Thunderbolt Jim Chase feat. Laura Walker - Daddy's Eyes Dr. Fry's Texas Medicine Band - The Reason Remerge Band Feat. Tia Green - Big Shot For Music Biz Resources Visit Visit our Sponsor Kathy Mathes at: Visit our Sponsor Carlene Thissen at: Visit our Sponsor Soundgirls.org at: Visit our Sponsor Bandzoogle at:  

Women of Substance Music Podcast Volume 1
#874 Music by Jewelle McKenzie, Kay Miracle, Jamie Ambrose, Audrey, Sunlending Sky, Mama Joy Rising, Robin Patrick, Lisa Ratner & Frank Radice, Jim Chase (feat. Laura Walker), Dr. Fry's Texas Medicine Band, Remerge Band

Women of Substance Music Podcast Volume 1

Play Episode Listen Later Nov 2, 2018 44:38


To get live links to the music we play and resources we offer, visit This show includes the following songs: Jewelle McKenzie - I Am Your Woman Kay Miracle - Rebel Gene Jamie Ambrose - Is Anyone Home Audrey - Party Sunlending Sky - Dungeons of Cydonia Mama Joy Rising - You Were There Robin Patrick, Lisa Ratner & Frank Radice  -  Thunderbolt Jim Chase feat. Laura Walker - Daddy's Eyes Dr. Fry's Texas Medicine Band - The Reason Remerge Band Feat. Tia Green - Big Shot For Music Biz Resources Visit Visit our Sponsor Kathy Mathes at: Visit our Sponsor Carlene Thissen at: Visit our Sponsor Soundgirls.org at: Visit our Sponsor Bandzoogle at:  

StoryCorps Oklahoma
'I Was Lost': Overcoming Addiction, Crime & Homelessness To Give Back

StoryCorps Oklahoma

Play Episode Listen Later Aug 22, 2018 4:38


Yvonne Munoz was angry when she arrived at ReMerge, a prison diversion program for women and mothers. She felt like the world had it out for her. But after she graduated the program, she realized she had something specific to give back: leadership from her own experience. Today, she works as an RSS, or guide, for women coming into the program. She came to the StoryCorps mobile booth with co-worker Kaitlin Black-Salinas to talk about overcoming and giving back. This story was produced for KOSU by Rachel Hubbard and Dustin Drew, with interviews recorded at StoryCorps, a renowned nonprofit organization celebrating the stories of everyday Americans. Thank you to Phillips Murrah law firm for sponsoring StoryCorps' visit to Oklahoma City. To see pictures and hear more stories from the StoryCorps mobile booth’s stop in Oklahoma City, go to kosu.org (http://kosu.org) Support this podcast

StoryCorps Oklahoma
'Getting High Didn't Make Anything Better': A Mother And Daughter Look Toward A Hopeful Future

StoryCorps Oklahoma

Play Episode Listen Later Jun 6, 2018 4:27


Jaimee Lee and her 12-year-old daughter Melissa are getting a fresh start with ReMerge, a prison diversion program for women and mothers. Jaimee has struggled with addiction for years. When she and Melissa visited the StoryCorps mobile booth, they had a frank conversation about the effects of addiction on their relationship and their hopes for the future. This story was produced for KOSU by Rachel Hubbard and Dustin Drew, with interviews recorded at StoryCorps, a renowned nonprofit organization celebrating the stories of everyday Americans. Thank you to Phillips Murrah law firm for sponsoring StoryCorps' visit to Oklahoma City. Support this podcast

House of Rossi Radio
Lucky 13: Remerge Bands

House of Rossi Radio

Play Episode Listen Later Apr 18, 2018 18:43


Stells and Misto talk to Remerge Band! --- Send in a voice message: https://anchor.fm/thorradio/message

House of Rossi Radio
Luck 13 Winner - Remerge Band

House of Rossi Radio

Play Episode Listen Later Oct 12, 2017 11:18


Interview with Remerge Band the Stell's Lucky 13 contest winners! --- Send in a voice message: https://anchor.fm/thorradio/message

Women of Substance Music Podcast
#647 Music by Debie Robbins, Laurianne Fiorentino, Suzie Brown, Remerge Band, Samantha Daniels, Big City Cowgirl, Donna Dennehy, Vanderborre, Lisa Couch

Women of Substance Music Podcast

Play Episode Listen Later Jul 21, 2017 39:21


To get live links to the music we play and resources we offer, visit This show includes the following songs: Debie Robbins - Little Bits and Pieces Laurianne Fiorentino - Digital Radio Suzie Brown - Sometimes Your Dreams Find You Remerge Band - Open Toed Shoes Samantha Daniels - Fiery Red Big City Cowgirl - Love On The Open Road Donna Dennehy & Edgy Folk - Beautiful Mistake Vanderborre - Love's Truth Behind feat. Lilo's Wall Lisa Couch - Every Day is a Miracle For Music Biz Resources Visit Visit our Sponsor Female Mixing Engineers at: Visit our Sponsor Beth Matthew at: Visit our Sponsor Carol Nicodemi at:  

Women of Substance Music Podcast
#647 Music by Debie Robbins, Laurianne Fiorentino, Suzie Brown, Remerge Band, Samantha Daniels, Big City Cowgirl, Donna Dennehy, Vanderborre, Lisa Couch

Women of Substance Music Podcast

Play Episode Listen Later Jul 21, 2017 39:21


To get live links to the music we play and resources we offer, visit This show includes the following songs: Debie Robbins - Little Bits and Pieces Laurianne Fiorentino - Digital Radio Suzie Brown - Sometimes Your Dreams Find You Remerge Band - Open Toed Shoes Samantha Daniels - Fiery Red Big City Cowgirl - Love On The Open Road Donna Dennehy & Edgy Folk - Beautiful Mistake Vanderborre - Love's Truth Behind feat. Lilo's Wall Lisa Couch - Every Day is a Miracle For Music Biz Resources Visit Visit our Sponsor Female Mixing Engineers at: Visit our Sponsor Beth Matthew at: Visit our Sponsor Carol Nicodemi at:  

Women of Substance Music Podcast Volume 1
#647 Music by Debie Robbins, Laurianne Fiorentino, Suzie Brown, Remerge Band, Samantha Daniels, Big City Cowgirl, Donna Dennehy, Vanderborre, Lisa Couch

Women of Substance Music Podcast Volume 1

Play Episode Listen Later Jul 21, 2017 39:21


To get live links to the music we play and resources we offer, visit This show includes the following songs: Debie Robbins - Little Bits and Pieces Laurianne Fiorentino - Digital Radio Suzie Brown - Sometimes Your Dreams Find You Remerge Band - Open Toed Shoes Samantha Daniels - Fiery Red Big City Cowgirl - Love On The Open Road Donna Dennehy & Edgy Folk - Beautiful Mistake Vanderborre - Love's Truth Behind feat. Lilo's Wall Lisa Couch - Every Day is a Miracle For Music Biz Resources Visit Visit our Sponsor Female Mixing Engineers at: Visit our Sponsor Beth Matthew at: Visit our Sponsor Carol Nicodemi at:  

Women of Substance Music Podcast
#462 Music by Amy Abernathy, Remerge Band (feat Tia Green), Donna Adler, Tosin Oyelakin, Sharon Coates, Marilyn DeFrange

Women of Substance Music Podcast

Play Episode Listen Later Aug 26, 2016 32:38


To get live links to the music we play and resources we offer, visit This show includes the following songs: Amy Abernathy - 90 Proof Remerge Band featuring Tia Green - Dear Susan Donna Adler - Demon of Doubt Tosin Oyelakin - Beautiful Sharon Coates - Strange World Nicole Knox Murphy - One Man Marilyn DeFrange - Carry The Water For Music Biz Resources Visit Visit our Sponsor: Get music by Andrea Speaks at:

Women of Substance Music Podcast
#462 Music by Amy Abernathy, Remerge Band (feat Tia Green), Donna Adler, Tosin Oyelakin, Sharon Coates, Marilyn DeFrange

Women of Substance Music Podcast

Play Episode Listen Later Aug 26, 2016 32:38


To get live links to the music we play and resources we offer, visit This show includes the following songs: Amy Abernathy - 90 Proof Remerge Band featuring Tia Green - Dear Susan Donna Adler - Demon of Doubt Tosin Oyelakin - Beautiful Sharon Coates - Strange World Nicole Knox Murphy - One Man Marilyn DeFrange - Carry The Water For Music Biz Resources Visit Visit our Sponsor: Get music by Andrea Speaks at:

Women of Substance Music Podcast Volume 1
#462 Music by Amy Abernathy, Remerge Band (feat Tia Green), Donna Adler, Tosin Oyelakin, Sharon Coates, Marilyn DeFrange

Women of Substance Music Podcast Volume 1

Play Episode Listen Later Aug 26, 2016 32:38


To get live links to the music we play and resources we offer, visit This show includes the following songs: Amy Abernathy - 90 Proof Remerge Band featuring Tia Green - Dear Susan Donna Adler - Demon of Doubt Tosin Oyelakin - Beautiful Sharon Coates - Strange World Nicole Knox Murphy - One Man Marilyn DeFrange - Carry The Water For Music Biz Resources Visit Visit our Sponsor: Get music by Andrea Speaks at: