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Latest podcast episodes about photoshop

Culture Factor 2.0
Collecting NFTS to Support Charity with Alison Alexander

Culture Factor 2.0

Play Episode Listen Later Aug 12, 2022 22:52


Welcome to the Summer Series of Culture Factor. I'm Holly Shannon.When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.Over the next few weeks, I'm going to break down the whys, not just the whats, of this new digital space we find ourselves in.Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.Technology accessibility, fiat (or, real cash money)vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I've noticed directly affect people's engagement in this space — both literally and metaphorically. Season 4 of Culture Factor is produced by Avery Rogers' Paleblue StudiosAlison Alexander Twitter Alison Alexander LinkedinHolly Shannon's WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterHarmony Wine Use Promo Code HOLLYROSE20 for 20% offWatch Culture Factor and VaynerNFTSeason 4 producer Avery Rogers (Paleblue Studios)Avery Rogers, TwitterAvery Rogers, InstagramAvery Rogers, LinkedInAvery Rogers, Portfolio#web  #business  #backstage  #education  #talk  #collector #NFTNYC #billboards  #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy 

Make and Design with Carina Gardner
Episode 181 Diagnose Your Design Journey/Business

Make and Design with Carina Gardner

Play Episode Listen Later Aug 12, 2022 7:03


When was the last time you diagnosed your design business? Regardless of whether you're deep into your design journey or just beginning, you should be doing monthly assessments of your design business. Listen to this episode to hear how Carina assesses her own design business.  __________ Download Carina's free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY  __________ About Carina Gardner: Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.   Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.   Find out more at https://www.carinagardner.com Check out her most popular program Design Bootcamp here: http://www.carinagardnercourses.com/designbootcamp  Watch this episode as a video at https://www.makeanddesign.com/

“What It’s Really Like to be an Entrepreneur”
Using Tech to Serve Over 35,000 Authors

“What It’s Really Like to be an Entrepreneur”

Play Episode Listen Later Aug 12, 2022 21:19


If you are in or have interest in the world of tech, writing, and/ or music, this is the show for you! This week's spotlight story will feature Garfield Cartoonist, Jim Davis.Today, we welcome the Co-Founder and COO of Written Word Media, Ferol Vernon.Written Word Media is a media company focused on connecting readers with their next great read and providing the premier ad platform for authors and publishers, serving over 35,000 authors. It's basically like an online “matching” service for authors and readers and is nearing 10 years in business. It operates multiple websites including Freebooksy, Bargain Booksy, Red Feather Romance and NewInBooks.Ferol loves tech and has spent his career building it. Everything from medical simulators (fake bodies for practicing surgery) to web and mobile based products for musicians, he does it all!  We will also discuss his experience and areas such as photoshop, written code, managed Agile teams, tackled gnarly UX/UI issues, handled HR issues, crafted strategic vision, and everything in between. He built his career working for small technology companies that focus on democratizing writing/music, and will share it all today.Some  other areas of discussion include:The highs and lows of entrepreneurshipEntrepreneurship lessons and experiences working with familyHow to evolve your product or serviceHow to scale your product or service, and much more. Enjoy the show.This week's spotlight story will feature Jim Davis. Follow along here: https://business.time.com/2012/02/16/top-9-celebrity-bankruptcies/slide/larry-king/Personal WebsiteIf you enjoy this interview, be sure to check out Host Vincent A. Lanci's YouTube Series, Writing with Authors, here.Episode #216 of That Entrepreneur Show- Top performing entrepreneurs around the world stop by each week to provide you with the tools you need. Get the most of your 20 minutes. With weekly episodes with founders of companies since 2019, you learn the skills and advice you need to become more successful, confident, and ready to thrive. You never know which part of their journey will resonate with you most.The podcast where founders of companies and brands share their entrepreneurial journeys, lessons learned, tips for success, and more each Friday since 2019.Email: PodcastsByLanci@Gmail.comListen to all episodes here: https://ThatEntrepreneurShow.Buzzsprout.comListen to A Mental Health Break here: https://AMentalHealthBreak.Buzzsprout.comWebsite:  https://www.VincentALanci.com/YouTubeShow InstagramHost InstagramFacebookTwitterLinkedInFor Digital Editing Inquiries and Potential Podcast Guests: Email: PodcastsByLanci@Gmail.comAdventure by MusicbyAden | https://soundcloud.com/musicbyadenHappy | https://soundcloud.com/morning-kulishow/happyDiscussion points credit: Jon at Podcast Squad

Culture Factor 2.0
Web 3, a Tool for Good?

Culture Factor 2.0

Play Episode Listen Later Aug 11, 2022 18:00


Welcome to the Summer Series of Culture Factor. I'm Holly Shannon.When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.Over the next few weeks, I'm going to break down the whys, not just the whats, of this new digital space we find ourselves in.Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.Technology accessibility, fiat (or, real cash money)vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I've noticed directly affect people's engagement in this space — both literally and metaphorically. Season 4 of Culture Factor is produced by Avery Rogers' Paleblue StudiosAleyna Dogan's NewsletterAleyna Dogan TwitterAleyna Dogan LinkedInAlison Alexander LinkedinAlison Alexander Twitter Tori Madison on LinkedinHolly Shannon's WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterHarmony Wine Use Promo Code HOLLYROSE20 for 20% offWatch Culture Factor and VaynerNFTSeason 4 producer Avery Rogers (Paleblue Studios)Avery Rogers, TwitterAvery Rogers, InstagramAvery Rogers, LinkedInAvery Rogers, Portfolio#web  #business  #backstage  #education  #talk  #collector #NFTNYC #billboards  #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy 

Creative Pep Talk
376 - How Seeing Your Work Differently Than the World Does is a Super Power with Shantell Martin

Creative Pep Talk

Play Episode Listen Later Aug 10, 2022 43:03 Very Popular


Listen and Subscribe on Apple, Spotify and more: https://link.chtbl.com/creativepeptalkSupport the show at patreon.com/creativepeptalk!Transcripts available at creativepeptalk.com/episodes!_________SHOW NOTESShantell Martin's InstagramShantell Martin's WebsiteShantell's TED Talk: How Drawing Can Set You FreeModern Meditation: Discover Your Potential, Power & Purpose - Justin Michael William's Skillshare Class_________CALL TO ADVENTURETreat yourself like something to study, the ultimate research project - use your art to observe, “Who am I?”_________SPONSORSASTROPADAstropad is the ultimate iPad app for artists! Astropad Studio turns your iPad into a drawing tablet by mirroring your favorite Mac or PC desktop apps directly onto your iPad. With Astropad Studio, you get the flexibility of your Apple Pencil combined with the power of full desktop apps like Photoshop and Illustrator. If you're ready to take your creative workflow to the next level, you can start your 30-day free trial of Astropad Studio today. Plus, save 10% on your first year when you enter the promo code from this episode at checkout. Visit astropad.com to get started!SKILLSHAREThere's nothing better than getting better. Accomplishing growth is extremely satisfying, and online classes from Skillshare make it possible. Learn about illustration, design, photography, productivity, and marketing. With Skillshare's short classes, you can move your creative journey forward without putting life on hold. So explore your creativity at Skillshare.com/CreativePep where our listeners get a free trial of Premium Membership.

Make and Design with Carina Gardner
Episode 180 Sawgrass and Sublimation with Sarah Cannon

Make and Design with Carina Gardner

Play Episode Listen Later Aug 10, 2022 11:51


In this episode, Sarah Cannon joins us to talk about how sublimation is trending with crafters!. Sarah is the Marketing Communications Manager at Sawgrass and understands the crafting market from her 10 years of experience in the field. This is an in depth look at how you can create a business as a sublimation crafter for products like T-shirts, tumblers, mugs, and more!   #sawgrass #sawgrassink #mysawgrass  __________ Link to the Sawgrass Unboxing video: https://youtu.be/_JzjmVt9bQk   Get your Heat Press Nation products here*: https://shareasale.com/r.cfm?b=1137072&u=3278573&m=77504&urllink=&afftrack=   Check out Sawgrass Printers here: https://www.sawgrassink.com/printers https://www.instagram.com/sawgrassink/   *Some links on this site may be affiliate links. If you purchase a product using the link I may receive a small commission. I will only link to products I support and/or use personally. All opinions are truthful and my own.   __________ Download Carina's free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY  __________ About Carina Gardner: Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.   Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.   Find out more at https://www.carinagardner.com Check out her most popular program Design Bootcamp here: http://www.carinagardnercourses.com/designbootcamp  Watch this episode as a video at https://www.makeanddesign.com/

馬力歐陪你喝一杯
工商星期二|Adobe Photoshop:設計人生相談室——百萬插畫家微疼竟然是用PS做動畫?金曲視覺統籌顏伯駿也有做不下去的時候?

馬力歐陪你喝一杯

Play Episode Listen Later Aug 9, 2022 35:19


#整集節目由Adobe贊助播出 ▲本集介紹: Photoshop已經是大家共同的語言,本集邀請到曾做過多樣工作的百萬插畫家微疼,以及曾任金曲視覺統籌的三頁文藝術總監顏伯駿來分享他們如何找到靈感、面對困境,並用Photoshop實現創意!你可能不知道Photoshop除了修圖,微疼竟然還用它來做動畫?不只是設計人,顏伯駿認為所有人都能透過簡單的PS應用將美感帶入工作中! 除了工具應用,談到設計人生,面對不適合的合作對象,微疼霸氣保護團隊,認為合作應該是互相的「如果這個案子讓你受到不舒服、不平等的對待的話,這個案子可以推掉,我們可以不要賺這個錢」,而要是在合作過程中開始自我質疑,做的不開心,顏伯駿分享他入行時與一位導演的對話:「導演對我說:『沒有人拿著槍逼你做,不想做就不要做』,當下我的心裡想說,那我可以不要做嗎?還開心了一下原來我可以不要做!」,找到自己在每個案子中成就感與挫折的平衡,是面對瓶頸最佳解。 Adobe Photoshop 單一軟體每個月NTD$ 672。限時優惠,新用戶首年訂閱Photography 攝影計劃,每月只要257,現在就讓PS豐富你的日常:https://adobe.ly/3PEcMSx ▲本集使用的音樂:Impressions (Acoustic) by Robert Alan DunnCreative Commons CC BY SA 3.0Robert-dunn-15 – Impressions-acousticSee omnystudio.com/listener for privacy information.

Photo Happy Hour
Is AI creating "art"?

Photo Happy Hour

Play Episode Listen Later Aug 8, 2022 45:13


This week we jump off the deep end and wade into chemical-laden toxic pool that is the topic of Artificial Intelligence creating art from words being input into an app. Is it art? Whose art is it? Is it cool? Is it ethical? Is it the best thing since Photoshop? We tackle as many angles of this as we can. Join in the fun and check out this hot episode of Photo Happy Hour.Photo Happy Hour is brought to you by MoLight, Seniors Unlocked, and Carl's Coaching Corner.Check out our YouTube version of the podcast, and please subscribe!Your Hosts:Michael Mowbray, M. Photog., Cr., owns Beautiful Portraits by Michael in DeForest (Madison), Wisconsin, and also owns MoLight. Learn more at:https://www.beautifulportraits.comhttps://www.gomolight.comDan Frievalt, M.Photog., M. Artist, Cr., owns Frievalt Photography in DePere (Green Bay), Wisconsin, and runs Seniors Unlocked. Learn more athttps://www.frievaltphotography.comhttps://store.seniorsunlocked.comCarl Caylor, M. Photog., Cr., ASP-Fellow, Kodak Alaris Mentor, owns Photo Images by Carl in Iron Mountain, Michigan, and also runs Carl's Coaching Corner.  Learn more at:https://www.photoimagesbycarl.net

How to Scale Commercial Real Estate
How To Attract Capital Like A Boss With Podcasting

How to Scale Commercial Real Estate

Play Episode Listen Later Aug 8, 2022 24:51


Welcome back! Our guest today is Matthew Baltzell. Mathew formerly hosted Real Estate Journeys with over 114 episodes, a Top 400 Business Podcast, and is a real estate investor with a portfolio of 743 units. Matthew, currently works as an Asset Manager at Boardwalk Wealth, a private equity company based in Dallas, Texas which specializes in acquiring large multi-family apartments.   Fun Fact: Matthew is a coffee sommelier and loves a good Americano.   [00:00 - 06:34] Opening Segment Matthew Baltzell is the CEO and founder of Elite Podcast Bookings, which helps real estate investors attract more capital and deal flow through podcasting. He started originally with Single Family Homes He left the United States and moved to GermanyHe got married in Thailand and had a kidMatthew got involved in Commercial Real Estate and is not currently here in the US.  He started investing through the Bigger Pockets meet-up Group from there he was able to involve himself in a private equity firm through asset management and started a podcast. From there he founded Elite Podcasts Booking.   [06:34 - 12:59] Now is the Time to Start Podcasting Matthew shares how he started his podcast He considers Podcasting as one of the fastest ways to build your network and learn new things. He was able to connect with other people in the real estate industry  The average podcast doesn't make it past 13 episodes And the people who have succeeded on this platform have the most consistency over time. Analog vs digital: The old school way is analog, While the digital way is where you can go on one podcast and have 365 episodes per year with a possibility of 300,000 downloads or listens per year  There are people who find podcasting is not for them, but there are people who are consistently out there podcasting and they realize the value of being on a podcast. Through podcasting, Matthew's company was able to help other real estate investors leverage their platform.     [12:59 - 19:10] How to make your first impression on a podcast as a successful guest One of the biggest mistakes real estate investors make is not podcasting and not engaging with their audience Matthew shares tips on creating a good Call To Action and how to handle materials for effective content.  Podcasting is a great way to connect with your audience and build relationships The best guests are those who have good audio and visuals, and who are direct with their listeners       [19:11 - 24:50] Closing Segment Reach out to Matthew Links Below Final Words         Tweetable Quotes   “The time to start working out is two years before you have a heart attack. Not when you have a heart attack, The time to tell somebody you loved them is today, not when they're dead.”  - Matthew Baltzell   “The people that consistently are out there podcasting. They know, and they realize the value of being on podcasts.” - Matthew Baltzell ---------------------------------------------------------------------------- Connect with Matthew  visit their website www.elitepodcastsbookings.com Enter the promo code “SAM” and get a 25% discount for the first month of their service.     Connect with me:   I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.      Facebook   LinkedIn   Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in!   Email me → sam@brickeninvestmentgroup.com   Want to read the full show notes of the episode? Check it out below: [00:00:40] Sam Wilson:Matthew bald sell is the CEO and founder of elite podcast bookings, which helps real estate investors attract more capital and deal flow through podcasting. Matthew, welcome to the show, Sam. Pleasure to be here, man. The pleasure's mine, there are three questions. [00:00:53] Sam Wilson: I ask every guest who comes in the show in 90 seconds or less. You tell me, where did you start? Where are you now? And how did you get there?  [00:00:58] Matthew Baltzell: Yeah. So where did I start? I originally started in single family homes fast forward, about 10 years after that 2000 or eight years after that 2016, I left the United States failed, attempt to move to Germany. [00:01:10] Matthew Baltzell: Wound up in Thailand, got married, fell in love, had a kid got involved in commercial real estate. And now I'm currently here. What was the other part of the question? Start? How did I get there? Yeah, so I I started investing. All right. Basically I started a bigger pockets meetup group. And from there I was able to connect, getting involved in a private equity firm. [00:01:32] Matthew Baltzell: Asset management started a podcast. One thing led to another, and now I created a elite podcast booking to help real estate investors attract more capital deal flow, et cetera.  [00:01:41] Sam Wilson: That is, I love the journey. Like there's a lot of moving pieces there. And I like the fact that you said, Hey, there was a failed attempt at what was it failed attempt at moving to Germany. [00:01:50] Matthew Baltzell: Yeah. Failed attempt for sure.  [00:01:52] Sam Wilson: What do you think your secret is? I mean, that's a lot of like, go left turn, right? Uhoh this didn't work, but that did, but how did you keep on, like what was it that kept you moving forward?  [00:02:01] Matthew Baltzell: You hear people talk about like, I don't know, they're north star, you're basically your gut. [00:02:05] Matthew Baltzell: Right? Right. So if your gut says, like, you know something about this property, I really like, right. You can't put your finger on it, but you know, like you can make this work, right. You can always make something work. And for me, like, I kind of just let my gut dictate. Right. So I knew that I wanted to live in abroad and I wanted to go, I thought I wanted to live in Germany. [00:02:26] Matthew Baltzell: And then, just scratching that itch is like, if I'm not, if I don't scratch that itch, I don't know what's gonna become of it. Right. And like I said earlier, I got involved in private equity while I'm abroad. So, you would think if you live in Denver, Colorado, and you wanted to get a job in private equity, maybe you would go to like a bigger pockets meetup, or you'd go to your local meetup, et cetera. [00:02:46] Matthew Baltzell: And you'd kind of get your foot in that way. It doesn't necessarily make sense to move halfway around the world to Thailand, to back channel your way into commercial real estate. And so, doing that, pushing myself. Kind of leading myself to, always doing what I kind of wanted to do if I'm interested in something that I go after it, and I don't necessarily know what stems from it. [00:03:04] Matthew Baltzell: And I think a lot of people fear that of the unknown. Right. So when you fear something of the unknown, you just could become reserved. It's like, Hey, Sam, I wanna buy you a cup of coffee and I want you to walk me through this deal the whole time. So I feel safe and maybe we can make a little bit money, but I'm kind of too scared to do it on my own. [00:03:22] Matthew Baltzell: Right? Right. People are afraid to venture out from their comfort zone, but when you step farther out on the curve, that's where you make the biggest leaps and find the most success within, your personal self your finances, relationships, et C.  [00:03:35] Sam Wilson: Talk to me about the jump from commercial real estate. [00:03:37] Sam Wilson: So you're involved in a PE firm, which I think is hysterical. Like you said, who moves halfway around the world to go get into a PE firm. That's probably buying real estate here in the United States. I'm guessing. Yes.  [00:03:47] Matthew Baltzell: Yeah. So I. I created. So I was trying to reverse engineering. This was back in 2000 in 18 ish, like the beginning of 2018, everybody was talking about multi-family. [00:03:56] Matthew Baltzell: I was thinking of my next move. And I was like, okay, I wanna get involved in multi-family. How do I start? So I was trying to think outside the box and I started a meetup, through bigger pockets, right? So it was like six to eight members. And one of the pers one person that. Everybody else was back in the United States, by the way. [00:04:12] Matthew Baltzell: And one person that didn't join was like, Hey, I want to I'm following your progress. I wanna introduce you to somebody, which was the main principle of the private equity firm. That was just starting off. I started doing some underwriting. I started doing basically some advertisements, et cetera, basically leading with value. [00:04:29] Matthew Baltzell: Wasn't asking for anything in return. One thing LEDs to another, it was like, Hey, why don't we put you on the website? Hey da, da, da. And I'm like, so I'm working here. Okay. Like, alright. And so I got my foot in that way, started helping out with asset management and, it's just like, there's no difference if you're in Denver, Colorado, or Texas. [00:04:46] Matthew Baltzell: If you can show up to the meetings on time, look at the, financials, show up to the meetings, make sure projects are on time. I mean, that's all really, it is. So there's really no difference. So you're living in California. Investing in New York or you're living in Thailand and you're still acquiring properties in Atlanta, Georgia, and Florida, et cetera. [00:05:03] Sam Wilson: Right, right. That's cool. I love that. When did you figure out that you were onto something with podcasting?  [00:05:08] Matthew Baltzell: Yeah. So my original podcast that I had was it's called real estate journeys. It had about 114 episodes. And what I saw from podcasting then is one, it was a great networking tool. From my, just from my own show, I met some really cool people within the real estate industry that I still talk to this day over social media. [00:05:29] Matthew Baltzell: and it was just a great way to network. And then I saw people trying to pitch to get on my show, trying to get people onto other, or myself going onto other shows. And I kind of just saw this like, process of basically being kind of fragmented, right. People are trying to attract more deals or trying to do more podcasting, et cetera. [00:05:46] Matthew Baltzell: I mean, you look, or you look at Joe FRAs, right. He had the longest running single day podcast and then Whitney, so is like, okay, like I'm gonna do the exact same thing and now he's blowing up. And then everybody starts trying to. duplicate that process. But what you see is, yeah, there you go. You're point to yourself. [00:06:02] Matthew Baltzell: People can't see that, but what you see is the people that have the most consistency over time they have the most success right. And then you always have muddied waters in the beginning, whether it's the first couple episodes, the average podcast, doesn't make it past 13 episodes. [00:06:15] Matthew Baltzell: Wow. So if you continue to basically network like you're doing right now, you have a platform and over time, when you go to put out a deal, You've already developed your network and you can raise 1, 2, 3, 4, 5 million now for a deal, as opposed to like, oh, now I have a deal. Now I'm gonna go on podcast. Now I'm gonna post on link, LinkedIn, you should be doing all these things before they even start. [00:06:40] Matthew Baltzell: The time to start working out is two years before you have a heart attack. Not when you have a heart attack, the time to tell somebody you loved them is today, not when they're dead. You know what I'm saying? Right.  [00:06:50] Sam Wilson: Absolutely. Absolutely. No, I love that. And I think that's one of the things that people who don't podcast, probably don't see as a benefit is just the networking side of it. [00:06:58] Sam Wilson: I mean, it's been for me the single fastest way I've grown, my network is by podcasting. This is, again I'm copy and paste. There's no or, success leaves clues. So. I'm following Whitney, I'm following Joe and running a daily show. And it's like, okay, that's 365 new guests a year. [00:07:14] Sam Wilson: It's like, okay, this is really cool. Like I am learning and building. And again, like you said, I think that's something that people overlook. When, if they're if they're looking to start a podcast or looking to get into it, That's gonna be your primary benefit outta the gate is building your network and not necessarily, going out and while you do raise more money, I think that's the primary benefit you get is just building your network. [00:07:32] Sam Wilson: And that should be it.  [00:07:33] Matthew Baltzell: Yeah, for sure. And I think people make the mistake of like, Let's say you have a daily podcast or you do have a daily podcast or I, Joe fearless has a daily podcast and people think like, oh, who am I? Who am I to raise capital? Or who am I to have a podcast? Nobody's gonna wanna listen to me. [00:07:48] Matthew Baltzell: Right. Right. But you are an individual, right? Yes. It might be a copycat. A copy and paste method. Like everybody's having a podcast, but I wanna hear what you have to say about the market. I want to hear what you have to say about networking. I wanna hear what you have to say. So there's thousands of capital razors. [00:08:05] Matthew Baltzell: You can go with whoever you want. Right? Who do you like know and trust and people that have consistency, especially with the digital footprint. You're more likely to like no one trust them as opposed to somebody that's just starting their podcasts, something that's just starting to blog someone. That's just starting the newsletter, et cetera, et C. [00:08:20] Sam Wilson: Absolutely. Absolutely. So you launched a podcast company, you saw holes in the industry, you saw it was fragmented and you said, you know what? I think I can help real estate investors solve problem X, what is the problem you are solving?  [00:08:33] Matthew Baltzell: Yeah, so like I was, we're touching on briefly, right? So there's analog and then there's digital. [00:08:38] Matthew Baltzell: So the analog is basically the old school way. Right? Real estate is like traditionally like a good old boys club is the slow moving part, shake cans, kiss babies, go to conferences. How can you do that? Right. You can maybe go to Dallas. You could go to so many, there was C, right. But now as everything was digital, You go on one podcast, you have 365. [00:08:59] Matthew Baltzell: What? 365 episodes. Maybe you don't have 'em on the weekends. Let's say you have 300 episodes per year. Right? Right. And let's say your average downloads is a thousand. We'll just make that up. You have 300,000 listens downloads of people listening to you, right. That's astronomical. Right? So if somebody is going on two podcast, episodes of wi a. [00:09:21] Matthew Baltzell: Right. And we'll just say that the average podcast has a thousand downloads are going on two podcasts, 2000 downloads a month, 24,000 downloads a year you've already got your message across the 24,000 people. And American express says it takes seven different touchpoints for people to take action. [00:09:39] Matthew Baltzell: So as much as I like you, this is the first time you and I are talking, right. You can present me with a deal with a two X equity, multiple under red it within five years. Six to eight per et cetera, et cetera. And I can be like, like that seems pretty reasonable for the market, but why am I gonna invest with you as opposed to Joe FARs? [00:09:56] Matthew Baltzell: Right. I've never spoken with Joe far, but I've spoken to you. Maybe. I like you, maybe I don't, but maybe after I hear you, the third, fourth, fifth, sixth, seventh time. That's when you see results, that's when the lagging indicator comes. That's when you go to the gym, that's when you don't have the heart attack. [00:10:10] Matthew Baltzell: Right. But the people that just come in, right. And they try and do one rep and they tear their muscles and it's like, okay this podcasted thing. It wasn't for me. But the people that state, but the people that consistently are out there podcasting. They know, and they realize the value of being on podcasts. [00:10:27] Matthew Baltzell: And that's where we come in. One I've been on, I've been on a bunch of podcasts. I've leveraged my network. I had 114 podcast episodes. And so we helped real estate investors leverage our, my, our platform to help get on other industry, leading platforms, such as your podcast. And then it is just very synergistic. [00:10:45] Matthew Baltzell: Hopefully they raise more money, raise more capital, attract, more deal flow, et cetera. and That's where we come in  [00:10:51] Sam Wilson: that, yeah, that's really cool. I like that. And I think certainly I don't, at this point, don't handle my own bookings anymore. It's something where I've got a team member that takes care of getting everybody lined up and booked. [00:11:01] Sam Wilson: So, but I'm pretty sure you guys have sent some people our way, which I've certainly. Yeah, for sure. Always. Absolutely. Thank you again for that. absolutely, man. I know it's a great, it's a win-win and people. I think people overlook that. Like I know when the first podcast I went on two or three years ago as a guest. [00:11:16] Sam Wilson: It went back to that, probably the self doubt questions. Like why do I, why does anybody wanna have me on a podcast? Like, I'm just a guy doing deals. So is everybody else like, there's a lot of those things that, that I think people don't expect that they would make a great guest and, or yeah, for sure. [00:11:29] Sam Wilson: And, or they're so busy that they would make a phenomenal guest, but don't have time to go out and actually figure out how to go get on the shows cuz it's just like I got other things going on and figuring out which shows to get on is a a piece of work. Tell me about this. What do you say makes a great guest when someone comes on a podcast, do you guys do any sort of coaching or any sort of like, Hey, when you get on here's some things that be, preparing here's how to Accu adequately prepare for a show. [00:11:51] Matthew Baltzell: Yeah. So one of the, one of the biggest mistakes, I'll just start off with one of the biggest mistakes is when people go on a show, right. And they get to the end of the show and they say, Sam might say, Hey, Matthew, thanks dragon on what's the best place to find best place to find you, et cetera, et cetera. [00:12:06] Matthew Baltzell: Right? Most people say, oh, Sam, thanks for having me. I'm available on LinkedIn. I'm also available at Matthew xyz.com and I also have a free ebook. And here's my phone number and reach out to me and I love to talk real estate. It's like, okay, the person that listens to a podcast, it's a very intimate experience. [00:12:25] Matthew Baltzell: They listen to the whole thing all the way you typically through. It's not like a song, you just jump in the middle. Right, right. And so it's like, you got to the end, you almost want the reward. And it's like, okay, what's going to incentivize me to stop listening to this podcast. And what'd he say, he used to go to Instagram, LinkedIn. [00:12:42] Matthew Baltzell: Here's his email and he likes to talk real estate. Okay. So we encourage people to practice a clear and concise call to action, right. Something that has some scarcity. So you could say, Hey, for the first two people to go to my website or first two first two real estate investors to go to my website and click on the pro click. [00:12:59] Matthew Baltzell: And we're register a call with me and into the promo code. Sam will receive. 25% off my coaching program or something like that. Right. Right now, when they enter the promo code, Sam, where they came from. So if you 1500 people, et cetera, et cetera, entered it, then all of a sudden you're like, wow, I was on Sam's podcast. [00:13:17] Matthew Baltzell: And now we got a hundred leads from Sam's podcast. Now, you know where they're coming from. And the people that are listening to that are like, oh, there's only. They're only giving away this promotion to two people. I better get home as fast as possible because this episode just released at five o'clock from work and I'm driving home and I'm gonna go over this website and I'm gonna enter my information. [00:13:36] Matthew Baltzell: But if you just say, Hey, I'll talk to you when I talk to you, maybe I'll see you next year at the bigger pockets. A conference it's like, right. Okay. Whatever. So yeah, I would say that's one of the biggest mistakes that typically not only real estate investors make going on podcasts, but a lot of people that make going on podcasts. [00:13:53] Matthew Baltzell: And then the second thing I would say is like, know what you want to talk about. Right. And so whether whatever that topic is, feel somewhat comfortable with it and practice it over. Right. And when you are going on your first couple podcasts, you, no, you're not gonna be great. You're gonna muddle through it. [00:14:10] Matthew Baltzell: You hosted your podcast, you have a bunch of episodes. I'm sure it's painful to listen to the first 20 podcast episodes, as opposed to where you are now. Right? You're more, you're better at conversation. You were talking, we were talking earlier, like I was talking to an investor, BA Bing, BA boom. [00:14:24] Matthew Baltzell: You picked up the mic and here we are talking right. A year ago. You probably would've prepped like an hour for an interview. Like, oh my God, like, what is this person? It's insane. Right. Right. So. I mean, people should practice. Right. And realize that it's not gonna come necessarily, oh, some people are better at it than others, but you know, with more practice you become a better podcast guest and myself included. [00:14:45] Matthew Baltzell: Right. I just started recently going on the podcast in circuit talking about this business, I've been on other podcasts talking about, earlier, like. A year and a half ago talking about, real estate investment side, but it just takes time. And, people shouldn't beat themselves up, cuz everybody has an interesting story and people want to hear about your story, not just regurgitated information about. [00:15:05] Matthew Baltzell: Blah, blah, blah, blah,  [00:15:05] Sam Wilson: blah. right. I love that. Yeah. The idea of getting your reps in is you just have to do it, get your reps in, make your mistakes. If you're listening to this and go, gosh, we've never been on a show. Come on this one, if you're an experienced and, or on your way to an experienced commercial real estate investor, come on this show. [00:15:20] Sam Wilson: It's one of those things where it's less intimidating probably than what people think. But yeah, you're absolutely right. I look back on my first 20, 30, 50 episodes and I'm like Oh, like, are those still out there on the internet? They are CRI, but it's the way it is, man. It's just the way.  [00:15:33] Matthew Baltzell: Yeah. [00:15:34] Matthew Baltzell: But it, but that's the beauty of it, too. Cuz if you think about it, right, I mean, How easy is it to look at anything online, kind of, and semi duplicate it, right? You can you can Photoshop a photo. You can copy and paste a resume. But to say that you have, let's say 200 podcast episodes. [00:15:52] Matthew Baltzell: Like people concede the progression, they look, they can just jump to of 50, hear your intro and was like, ding, ding, ding, ding. And you're like, oh, Church bells, like what's going on. and then now you have a clear, concise mic. You have better audio, you have better visual. You're more natural. You're a better speaker. [00:16:10] Matthew Baltzell: And these things people wanna see progression, right? People wanna be on the upward spiral of the tornado. They don't wanna be on a plane that's going crashing and burning. Right? Like how often do you see in the headlines when something bad happens? Everybody just piles on, but when somebody's going up and up, they're like, oh yeah, like I was on Sam's podcast, like episode 55, like now there's 300. [00:16:29] Matthew Baltzell: Yeah. He's doing great. Oh man. They wanna be a part of greatness,  [00:16:32] Sam Wilson: Absolutely. Absolutely. No, man, I think that's absolutely great. Tell me what else. So you guys help people kind of, figure out how they wanna present themselves via podcast. You guys help people get book. [00:16:42] Sam Wilson: On other shows, what are some other things that you see people doing, maybe that they're doing the right doing correctly, you say, Hey man here's some things I see some of the best podcast guests doing, what are those  [00:16:52] Matthew Baltzell: things? Yeah. So I would say the people that are do that are the best podcast, guests are like modern day that have good audio and have good visuals. [00:17:03] Matthew Baltzell: And you'd be surprised like. Like you have a good microphone. I can see that I have a quality microphone. It definitely helps. Right, right. You don't want to hear like the echo chamber of like, somebody's down the hall in the closet. You sound very like, oh, this man's very soothing. He's in my ear. Then you ask me a course, like, oh, how are you doing? [00:17:20] Matthew Baltzell: Oh, good. Right. And so people that are. Having good audio, having good video audio. Yeah. Good audio and good video. Like that's something that's very very good to have. Especially now, like in today's modern world, your first representation of possibly seeing me or possibly seeing you is gonna be like, oh cool. [00:17:39] Matthew Baltzell: He has some books over there in the corner. Like maybe I, maybe we were late. I can't necessarily see those, but he has about 10 in the left hand corner. You have your logo in the upper left hand corner. You have. Your brand on your shirt, like, okay, this guy looks serious, but if you had a greeny camera and bad audio, it's like, I'm out. [00:17:58] Matthew Baltzell: I don't necessarily, he could be a good guy. I don't know. Maybe do I wanna invest? I don't know. He can't even buy a good microphone. We'll make some things. He can handle a hundred thousand dollars of my money.  [00:18:06] Sam Wilson: Ouch. There it is. There it is. I like that. I like the directness here. You're absolutely correct. [00:18:11] Sam Wilson: You're absolutely correct. And that's something that, that I've had to and again, we're just talking here, but I've had to ask a couple of guests. Hey, let's reschedule. Let's reschedule when you can get your camera or your mic or something, set up correctly because I've recorded episodes before in the past where I've allowed people to use sub quality or mics or cameras and things like that. [00:18:30] Sam Wilson: And then I get done with it. I'm like, gosh, that was a 30 minute waste of my time. Cuz. it just wasn't as good as it could be. And it's not even, I mean, gosh, you can get a decent setup for under a few hundred bucks, if you're yeah, just a, an amateur podcast guest, I mean a decent setup, a few hundred dollars. [00:18:45] Sam Wilson: I mean, mine, of course, I've got a lot more money than maybe but I do this daily, so that's a different. But it's your business  [00:18:51] Matthew Baltzell: for sure. Yeah, absolutely. Absolutely. That's the thing you should, you, you should be, didn't like your business, right? Right. I mean, think about it. If you were in the conference and you went up to somebody and they shook your hand and they had like, not a firm handshake and it was kind of limp and they. [00:19:01] Matthew Baltzell: Shook your watch and you're initially you're automatically thinking like, well, that was kinda weird. Does it mean you're not gonna like that person? Does it mean you're not gonna have a good relationship? No, but you're already starting off on the back foot. Right. And if somebody's coming to you and you're having a thousand downloads per episode, and you're having 300 episodes a year, you. [00:19:16] Matthew Baltzell: You wanna put the best foot forward and have a good representation or you're trying to raise capital, et cetera. Do you want have a grainy website? Do you want to have a broken down non-professional copy written newsletter? No. These are things that you don't want to have. You wanna have these buttoned up be this guy's a, an experienced sponsor who can handle capital and he can raise the deals and track deal flow, et cetera. [00:19:36] Sam Wilson: Right man. That's cool. That's absolutely cool. What do you like, like talk, talk me through the process when somebody comes on board with you, can you kind of break that down? Just so our guess that idea of what it is exactly that you guys do and how the process works. Yeah.  [00:19:49] Matthew Baltzell: So somebody would typically we'd schedule a sales call and, or not sales call, but we just basically have a conversation, right. [00:19:54] Matthew Baltzell: To see where you're at within your real estate investing. Journey. Right. And so typically, we work with capital razor sponsors. And then we see, where you're trying to go from there. What is your goal necessarily? Are you trying to raise $1 million? Are you trying to raise $500,000? [00:20:10] Matthew Baltzell: Are you trying to track more deals? And so we kind of figure it out from there. And then we construct a plan to determine if podcasting is going to be a good avenue for you to help promote your message. So if you're like, Hey, I want to do 15 deals or two deals next year. It's like, okay, like maybe that's possible. [00:20:29] Matthew Baltzell: How many deals have you done so far? And then if it's from there, it's like, okay, these are the podcasts we typically work with. I think we can get you this many impressions across the board over. X Y Z amount of time, if you're trying to go, if you think it's this episode, we're recording in July 5th. [00:20:48] Matthew Baltzell: Right? So if you're listening to this episode and you think you're gonna have a deal under contract end of October, early November, now's a good time to start promoting that message or, Hey, I'm traveling all summer. I'm not gonna be able to do this. Okay. Like maybe that's not gonna work out. [00:21:04] Matthew Baltzell: So then once you decide to come on board, from there, we basically looked at your marketing material. How experienced are you as a marketer? What are you using as a lead capture page help? You can construct your funnel. And then from there, we do a little bit of coaching as well to basically help you develop that and then link you up with the proper podcast that we see fit and then help you push out your material. [00:21:26] Matthew Baltzell: And then another thing we're working on, but we haven't released it is as far as the. Basically segmenting up your video and everything that you are when you go on a podcast and having that be micro content. So you can continuously, if let's say you were doing two podcast episodes a month and you have one, one hour long video, or one 30 minute video, you could break that up into three or four pieces plus the full 30 minute piece. [00:21:49] Matthew Baltzell: And now you have your newsletter. Now you post one piece of content on LinkedIn, and then now you're able to. Post three or four times weekly with your podcast, with your newsletter, with one pod or with one promotion or something on separately on, on LinkedIn. Now, all of a sudden, you're starting to say people's top of mind. [00:22:07] Matthew Baltzell: Now you have more content and it's especially, you don't have to generate the content. Right? People think like I gotta make content today. Like, oh my God, what do I do? It's like, go on a podcast, have somebody break it up for you. It's.  [00:22:18] Sam Wilson: Right. And that's and that's all from one episode. I think that's the cool part is that you've taken one episode, you've pulled out, 20, again, pieces of micro content and said, okay. [00:22:26] Sam Wilson: And again, for the busy professional, you having somebody like you come in and kind of handle that suite of services a to Z, cuz there's a lot to think about that you just mentioned in there. Yeah. Everything from what shows should you be on how to prepare for and building, building your funnels building, okay. So what's the call to actions? How are we gonna republish this content? There's a lot of moving pieces involved with podcasting and with being a good podcast guest and also even, from the host side is getting getting our guests to res. So even from, it's really great having guests come on the show, but if our guests aren't taking the stuff that we're giving them and then marketing it to their audience, it's kind of not completely wasted cuz obviously we pump it out on our end, but man, you won't get nearly the traction out of it. [00:23:07] Sam Wilson: So we even on this side are working really hard to get our guests, to use the content that we're providing. So that's really cool. What you guys  [00:23:13] Matthew Baltzell: do understandable. Yeah,  [00:23:14] Sam Wilson: for sure. Matthew I've really enjoyed having you come on the show today. Talk about podcasting. What's that? I was  [00:23:21] Matthew Baltzell: just gonna say, I enjoyed your style. [00:23:23] Matthew Baltzell: I liked it a lot. And it was a pleasure being here. Thank you for  [00:23:25] Sam Wilson: having me. Absolutely, man. I mean, and you gave some great, we haven't really done an episode like this that just talks about what it means to be a good podcast guest. What does it mean to come on a show and be absolutely prepared to to knock it outta the park? [00:23:37] Sam Wilson: And so you've given our listeners, I think some really cool things to think about. As it pertains to, one, one ha being good podcast guest, and also what it takes, to actually use the stuff that we create and get the most mileage out of it. So, thanks for doing that. [00:23:48] Sam Wilson: Certainly appreciate it. If our listeners wanna get in touch with you and learn more about you, what is the best way to do that?  [00:23:53] Matthew Baltzell: Yeah, so you can go to elite podcast, bookings.com and you can click on the homepage in the upper right hand corner. You can schedule a call and if you enter the promo code, Sam, we will give you 25% off your first, our first month's service. [00:24:06] Matthew Baltzell: There we go. That's what it's first month's service. Now I butchered it. Huh? See, there we go. Butcher  [00:24:10] Sam Wilson: before I started. Yeah. What were you saying about getting your call to action? Right? I'm just kidding you, man. Yeah, there we go there.  [00:24:16] Matthew Baltzell: Yeah, no, there we go. See it's. I gotta practice,  [00:24:19] Matthew Baltzell: gotta practice it every single time. [00:24:21] Sam Wilson: Absolutely. Matthew, thanks for coming on the show. Certainly appreciate it.  [00:24:25] Matthew Baltzell: Cheers. Thank you. [00:00:40] Sam Wilson:Matthew bald sell is the CEO and founder of elite podcast bookings, which helps real estate investors attract more capital and deal flow through podcasting. Matthew, welcome to the show, Sam. Pleasure to be here, man. The pleasure's mine, there are three questions. [00:00:53] Sam Wilson: I ask every guest who comes in the show in 90 seconds or less. You tell me, where did you start? Where are you now? And how did you get there?  [00:00:58] Matthew Baltzell: Yeah. So where did I start? I originally started in single family homes fast forward, about 10 years after that 2000 or eight years after that 2016, I left the United States failed, attempt to move to Germany. [00:01:10] Matthew Baltzell: Wound up in Thailand, got married, fell in love, had a kid got involved in commercial real estate. And now I'm currently here. What was the other part of the question? Start? How did I get there? Yeah, so I I started investing. All right. Basically I started a bigger pockets meetup group. And from there I was able to connect, getting involved in a private equity firm. [00:01:32] Matthew Baltzell: Asset management started a podcast. One thing led to another, and now I created a elite podcast booking to help real estate investors attract more capital deal flow, et cetera.  [00:01:41] Sam Wilson: That is, I love the journey. Like there's a lot of moving pieces there. And I like the fact that you said, Hey, there was a failed attempt at what was it failed attempt at moving to Germany. [00:01:50] Matthew Baltzell: Yeah. Failed attempt for sure.  [00:01:52] Sam Wilson: What do you think your secret is? I mean, that's a lot of like, go left turn, right? Uhoh this didn't work, but that did, but how did you keep on, like what was it that kept you moving forward?  [00:02:01] Matthew Baltzell: You hear people talk about like, I don't know, they're north star, you're basically your gut. [00:02:05] Matthew Baltzell: Right? Right. So if your gut says, like, you know something about this property, I really like, right. You can't put your finger on it, but you know, like you can make this work, right. You can always make something work. And for me, like, I kind of just let my gut dictate. Right. So I knew that I wanted to live in abroad and I wanted to go, I thought I wanted to live in Germany. [00:02:26] Matthew Baltzell: And then, just scratching that itch is like, if I'm not, if I don't scratch that itch, I don't know what's gonna become of it. Right. And like I said earlier, I got involved in private equity while I'm abroad. So, you would think if you live in Denver, Colorado, and you wanted to get a job in private equity, maybe you would go to like a bigger pockets meetup, or you'd go to your local meetup, et cetera. [00:02:46] Matthew Baltzell: And you'd kind of get your foot in that way. It doesn't necessarily make sense to move halfway around the world to Thailand, to back channel your way into commercial real estate. And so, doing that, pushing myself. Kind of leading myself to, always doing what I kind of wanted to do if I'm interested in something that I go after it, and I don't necessarily know what stems from it. [00:03:04] Matthew Baltzell: And I think a lot of people fear that of the unknown. Right. So when you fear something of the unknown, you just could become reserved. It's like, Hey, Sam, I wanna buy you a cup of coffee and I want you to walk me through this deal the whole time. So I feel safe and maybe we can make a little bit money, but I'm kind of too scared to do it on my own. [00:03:22] Matthew Baltzell: Right? Right. People are afraid to venture out from their comfort zone, but when you step farther out on the curve, that's where you make the biggest leaps and find the most success within, your personal self your finances, relationships, et C.  [00:03:35] Sam Wilson: Talk to me about the jump from commercial real estate. [00:03:37] Sam Wilson: So you're involved in a PE firm, which I think is hysterical. Like you said, who moves halfway around the world to go get into a PE firm. That's probably buying real estate here in the United States. I'm guessing. Yes.  [00:03:47] Matthew Baltzell: Yeah. So I. I created. So I was trying to reverse engineering. This was back in 2000 in 18 ish, like the beginning of 2018, everybody was talking about multi-family. [00:03:56] Matthew Baltzell: I was thinking of my next move. And I was like, okay, I wanna get involved in multi-family. How do I start? So I was trying to think outside the box and I started a meetup, through bigger pockets, right? So it was like six to eight members. And one of the pers one person that. Everybody else was back in the United States, by the way. [00:04:12] Matthew Baltzell: And one person that didn't join was like, Hey, I want to I'm following your progress. I wanna introduce you to somebody, which was the main principle of the private equity firm. That was just starting off. I started doing some underwriting. I started doing basically some advertisements, et cetera, basically leading with value. [00:04:29] Matthew Baltzell: Wasn't asking for anything in return. One thing LEDs to another, it was like, Hey, why don't we put you on the website? Hey da, da, da. And I'm like, so I'm working here. Okay. Like, alright. And so I got my foot in that way, started helping out with asset management and, it's just like, there's no difference if you're in Denver, Colorado, or Texas. [00:04:46] Matthew Baltzell: If you can show up to the meetings on time, look at the, financials, show up to the meetings, make sure projects are on time. I mean, that's all really, it is. So there's really no difference. So you're living in California. Investing in New York or you're living in Thailand and you're still acquiring properties in Atlanta, Georgia, and Florida, et cetera. [00:05:03] Sam Wilson: Right, right. That's cool. I love that. When did you figure out that you were onto something with podcasting?  [00:05:08] Matthew Baltzell: Yeah. So my original podcast that I had was it's called real estate journeys. It had about 114 episodes. And what I saw from podcasting then is one, it was a great networking tool. From my, just from my own show, I met some really cool people within the real estate industry that I still talk to this day over social media. [00:05:29] Matthew Baltzell: and it was just a great way to network. And then I saw people trying to pitch to get on my show, trying to get people onto other, or myself going onto other shows. And I kind of just saw this like, process of basically being kind of fragmented, right. People are trying to attract more deals or trying to do more podcasting, et cetera. [00:05:46] Matthew Baltzell: I mean, you look, or you look at Joe FRAs, right. He had the longest running single day podcast and then Whitney, so is like, okay, like I'm gonna do the exact same thing and now he's blowing up. And then everybody starts trying to. duplicate that process. But what you see is, yeah, there you go. You're point to yourself. [00:06:02] Matthew Baltzell: People can't see that, but what you see is the people that have the most consistency over time they have the most success right. And then you always have muddied waters in the beginning, whether it's the first couple episodes, the average podcast, doesn't make it past 13 episodes. [00:06:15] Matthew Baltzell: Wow. So if you continue to basically network like you're doing right now, you have a platform and over time, when you go to put out a deal, You've already developed your network and you can raise 1, 2, 3, 4, 5 million now for a deal, as opposed to like, oh, now I have a deal. Now I'm gonna go on podcast. Now I'm gonna post on link, LinkedIn, you should be doing all these things before they even start. [00:06:40] Matthew Baltzell: The time to start working out is two years before you have a heart attack. Not when you have a heart attack, the time to tell somebody you loved them is today, not when they're dead. You know what I'm saying? Right.  [00:06:50] Sam Wilson: Absolutely. Absolutely. No, I love that. And I think that's one of the things that people who don't podcast, probably don't see as a benefit is just the networking side of it. [00:06:58] Sam Wilson: I mean, it's been for me the single fastest way I've grown, my network is by podcasting. This is, again I'm copy and paste. There's no or, success leaves clues. So. I'm following Whitney, I'm following Joe and running a daily show. And it's like, okay, that's 365 new guests a year. [00:07:14] Sam Wilson: It's like, okay, this is really cool. Like I am learning and building. And again, like you said, I think that's something that people overlook. When, if they're if they're looking to start a podcast or looking to get into it, That's gonna be your primary benefit outta the gate is building your network and not necessarily, going out and while you do raise more money, I think that's the primary benefit you get is just building your network. [00:07:32] Sam Wilson: And that should be it.  [00:07:33] Matthew Baltzell: Yeah, for sure. And I think people make the mistake of like, Let's say you have a daily podcast or you do have a daily podcast or I, Joe fearless has a daily podcast and people think like, oh, who am I? Who am I to raise capital? Or who am I to have a podcast? Nobody's gonna wanna listen to me. [00:07:48] Matthew Baltzell: Right. Right. But you are an individual, right? Yes. It might be a copycat. A copy and paste method. Like everybody's having a podcast, but I wanna hear what you have to say about the market. I want to hear what you have to say about networking. I wanna hear what you have to say. So there's thousands of capital razors. [00:08:05] Matthew Baltzell: You can go with whoever you want. Right? Who do you like know and trust and people that have consistency, especially with the digital footprint. You're more likely to like no one trust them as opposed to somebody that's just starting their podcasts, something that's just starting to blog someone. That's just starting the newsletter, et cetera, et C. [00:08:20] Sam Wilson: Absolutely. Absolutely. So you launched a podcast company, you saw holes in the industry, you saw it was fragmented and you said, you know what? I think I can help real estate investors solve problem X, what is the problem you are solving?  [00:08:33] Matthew Baltzell: Yeah, so like I was, we're touching on briefly, right? So there's analog and then there's digital. [00:08:38] Matthew Baltzell: So the analog is basically the old school way. Right? Real estate is like traditionally like a good old boys club is the slow moving part, shake cans, kiss babies, go to conferences. How can you do that? Right. You can maybe go to Dallas. You could go to so many, there was C, right. But now as everything was digital, You go on one podcast, you have 365. [00:08:59] Matthew Baltzell: What? 365 episodes. Maybe you don't have 'em on the weekends. Let's say you have 300 episodes per year. Right? Right. And let's say your average downloads is a thousand. We'll just make that up. You have 300,000 listens downloads of people listening to you, right. That's astronomical. Right? So if somebody is going on two podcast, episodes of wi a. [00:09:21] Matthew Baltzell: Right. And we'll just say that the average podcast has a thousand downloads are going on two podcasts, 2000 downloads a month, 24,000 downloads a year you've already got your message across the 24,000 people. And American express says it takes seven different touchpoints for people to take action. [00:09:39] Matthew Baltzell: So as much as I like you, this is the first time you and I are talking, right. You can present me with a deal with a two X equity, multiple under red it within five years. Six to eight per et cetera, et cetera. And I can be like, like that seems pretty reasonable for the market, but why am I gonna invest with you as opposed to Joe FARs? [00:09:56] Matthew Baltzell: Right. I've never spoken with Joe far, but I've spoken to you. Maybe. I like you, maybe I don't, but maybe after I hear you, the third, fourth, fifth, sixth, seventh time. That's when you see results, that's when the lagging indicator comes. That's when you go to the gym, that's when you don't have the heart attack. [00:10:10] Matthew Baltzell: Right. But the people that just come in, right. And they try and do one rep and they tear their muscles and it's like, okay this podcasted thing. It wasn't for me. But the people that state, but the people that consistently are out there podcasting. They know, and they realize the value of being on podcasts. [00:10:27] Matthew Baltzell: And that's where we come in. One I've been on, I've been on a bunch of podcasts. I've leveraged my network. I had 114 podcast episodes. And so we helped real estate investors leverage our, my, our platform to help get on other industry, leading platforms, such as your podcast. And then it is just very synergistic. [00:10:45] Matthew Baltzell: Hopefully they raise more money, raise more capital, attract, more deal flow, et cetera. and That's where we come in  [00:10:51] Sam Wilson: that, yeah, that's really cool. I like that. And I think certainly I don't, at this point, don't handle my own bookings anymore. It's something where I've got a team member that takes care of getting everybody lined up and booked. [00:11:01] Sam Wilson: So, but I'm pretty sure you guys have sent some people our way, which I've certainly. Yeah, for sure. Always. Absolutely. Thank you again for that. absolutely, man. I know it's a great, it's a win-win and people. I think people overlook that. Like I know when the first podcast I went on two or three years ago as a guest. [00:11:16] Sam Wilson: It went back to that, probably the self doubt questions. Like why do I, why does anybody wanna have me on a podcast? Like, I'm just a guy doing deals. So is everybody else like, there's a lot of those things that, that I think people don't expect that they would make a great guest and, or yeah, for sure. [00:11:29] Sam Wilson: And, or they're so busy that they would make a phenomenal guest, but don't have time to go out and actually figure out how to go get on the shows cuz it's just like I got other things going on and figuring out which shows to get on is a a piece of work. Tell me about this. What do you say makes a great guest when someone comes on a podcast, do you guys do any sort of coaching or any sort of like, Hey, when you get on here's some things that be, preparing here's how to Accu adequately prepare for a show. [00:11:51] Matthew Baltzell: Yeah. So one of the, one of the biggest mistakes, I'll just start off with one of the biggest mistakes is when people go on a show, right. And they get to the end of the show and they say, Sam might say, Hey, Matthew, thanks dragon on what's the best place to find best place to find you, et cetera, et cetera. [00:12:06] Matthew Baltzell: Right? Most people say, oh, Sam, thanks for having me. I'm available on LinkedIn. I'm also available at Matthew xyz.com and I also have a free ebook. And here's my phone number and reach out to me and I love to talk real estate. It's like, okay, the person that listens to a podcast, it's a very intimate experience. [00:12:25] Matthew Baltzell: They listen to the whole thing all the way you typically through. It's not like a song, you just jump in the middle. Right, right. And so it's like, you got to the end, you almost want the reward. And it's like, okay, what's going to incentivize me to stop listening to this podcast. And what'd he say, he used to go to Instagram, LinkedIn. [00:12:42] Matthew Baltzell: Here's his email and he likes to talk real estate. Okay. So we encourage people to practice a clear and concise call to action, right. Something that has some scarcity. So you could say, Hey, for the first two people to go to my website or first two first two real estate investors to go to my website and click on the pro click. [00:12:59] Matthew Baltzell: And we're register a call with me and into the promo code. Sam will receive. 25% off my coaching program or something like that. Right. Right now, when they enter the promo code, Sam, where they came from. So if you 1500 people, et cetera, et cetera, entered it, then all of a sudden you're like, wow, I was on Sam's podcast. [00:13:17] Matthew Baltzell: And now we got a hundred leads from Sam's podcast. Now, you know where they're coming from. And the people that are listening to that are like, oh, there's only. They're only giving away this promotion to two people. I better get home as fast as possible because this episode just released at five o'clock from work and I'm driving home and I'm gonna go over this website and I'm gonna enter my information. [00:13:36] Matthew Baltzell: But if you just say, Hey, I'll talk to you when I talk to you, maybe I'll see you next year at the bigger pockets. A conference it's like, right. Okay. Whatever. So yeah, I would say that's one of the biggest mistakes that typically not only real estate investors make going on podcasts, but a lot of people that make going on podcasts. [00:13:53] Matthew Baltzell: And then the second thing I would say is like, know what you want to talk about. Right. And so whether whatever that topic is, feel somewhat comfortable with it and practice it over. Right. And when you are going on your first couple podcasts, you, no, you're not gonna be great. You're gonna muddle through it. [00:14:10] Matthew Baltzell: You hosted your podcast, you have a bunch of episodes. I'm sure it's painful to listen to the first 20 podcast episodes, as opposed to where you are now. Right? You're more, you're better at conversation. You were talking, we were talking earlier, like I was talking to an investor, BA Bing, BA boom. [00:14:24] Matthew Baltzell: You picked up the mic and here we are talking right. A year ago. You probably would've prepped like an hour for an interview. Like, oh my God, like, what is this person? It's insane. Right. Right. So. I mean, people should practice. Right. And realize that it's not gonna come necessarily, oh, some people are better at it than others, but you know, with more practice you become a better podcast guest and myself included. [00:14:45] Matthew Baltzell: Right. I just started recently going on the podcast in circuit talking about this business, I've been on other podcasts talking about, earlier, like. A year and a half ago talking about, real estate investment side, but it just takes time. And, people shouldn't beat themselves up, cuz everybody has an interesting story and people want to hear about your story, not just regurgitated information about. [00:15:05] Matthew Baltzell: Blah, blah, blah, blah,  [00:15:05] Sam Wilson: blah. right. I love that. Yeah. The idea of getting your reps in is you just have to do it, get your reps in, make your mistakes. If you're listening to this and go, gosh, we've never been on a show. Come on this one, if you're an experienced and, or on your way to an experienced commercial real estate investor, come on this show. [00:15:20] Sam Wilson: It's one of those things where it's less intimidating probably than what people think. But yeah, you're absolutely right. I look back on my first 20, 30, 50 episodes and I'm like Oh, like, are those still out there on the internet? They are CRI, but it's the way it is, man. It's just the way.  [00:15:33] Matthew Baltzell: Yeah. [00:15:34] Matthew Baltzell: But it, but that's the beauty of it, too. Cuz if you think about it, right, I mean, How easy is it to look at anything online, kind of, and semi duplicate it, right? You can you can Photoshop a photo. You can copy and paste a resume. But to say that you have, let's say 200 podcast episodes. [00:15:52] Matthew Baltzell: Like people concede the progression, they look, they can just jump to of 50, hear your intro and was like, ding, ding, ding, ding. And you're like, oh, Church bells, like what's going on. and then now you have a clear, concise mic. You have better audio, you have better visual. You're more natural. You're a better speaker. [00:16:10] Matthew Baltzell: And these things people wanna see progression, right? People wanna be on the upward spiral of the tornado. They don't wanna be on a plane that's going crashing and burning. Right? Like how often do you see in the headlines when something bad happens? Everybody just piles on, but when somebody's going up and up, they're like, oh yeah, like I was on Sam's podcast, like episode 55, like now there's 300. [00:16:29] Matthew Baltzell: Yeah. He's doing great. Oh man. They wanna be a part of greatness,  [00:16:32] Sam Wilson: Absolutely. Absolutely. No, man, I think that's absolutely great. Tell me what else. So you guys help people kind of, figure out how they wanna present themselves via podcast. You guys help people get book. [00:16:42] Sam Wilson: On other shows, what are some other things that you see people doing, maybe that they're doing the right doing correctly, you say, Hey man here's some things I see some of the best podcast guests doing, what are those  [00:16:52] Matthew Baltzell: things? Yeah. So I would say the people that are do that are the best podcast, guests are like modern day that have good audio and have good visuals. [00:17:03] Matthew Baltzell: And you'd be surprised like. Like you have a good microphone. I can see that I have a quality microphone. It definitely helps. Right, right. You don't want to hear like the echo chamber of like, somebody's down the hall in the closet. You sound very like, oh, this man's very soothing. He's in my ear. Then you ask me a course, like, oh, how are you doing? [00:17:20] Matthew Baltzell: Oh, good. Right. And so people that are. Having good audio, having good video audio. Yeah. Good audio and good video. Like that's something that's very very good to have. Especially now, like in today's modern world, your first representation of possibly seeing me or possibly seeing you is gonna be like, oh cool. [00:17:39] Matthew Baltzell: He has some books over there in the corner. Like maybe I, maybe we were late. I can't necessarily see those, but he has about 10 in the left hand corner. You have your logo in the upper left hand corner. You have. Your brand on your shirt, like, okay, this guy looks serious, but if you had a greeny camera and bad audio, it's like, I'm out. [00:17:58] Matthew Baltzell: I don't necessarily, he could be a good guy. I don't know. Maybe do I wanna invest? I don't know. He can't even buy a good microphone. We'll make some things. He can handle a hundred thousand dollars of my money.  [00:18:06] Sam Wilson: Ouch. There it is. There it is. I like that. I like the directness here. You're absolutely correct. [00:18:11] Sam Wilson: You're absolutely correct. And that's something that, that I've had to and again, we're just talking here, but I've had to ask a couple of guests. Hey, let's reschedule. Let's reschedule when you can get your camera or your mic or something, set up correctly because I've recorded episodes before in the past where I've allowed people to use sub quality or mics or cameras and things like that. [00:18:30] Sam Wilson: And then I get done with it. I'm like, gosh, that was a 30 minute waste of my time. Cuz. it just wasn't as good as it could be. And it's not even, I mean, gosh, you can get a decent setup for under a few hundred bucks, if you're yeah, just a, an amateur podcast guest, I mean a decent setup, a few hundred dollars. [00:18:45] Sam Wilson: I mean, mine, of course, I've got a lot more money than maybe but I do this daily, so that's a different. But it's your business  [00:18:51] Matthew Baltzell: for sure. Yeah, absolutely. Absolutely. That's the thing you should, you, you should be, didn't like your business, right? Right. I mean, think about it. If you were in the conference and you went up to somebody and they shook your hand and they had like, not a firm handshake and it was kind of limp and they. [00:19:01] Matthew Baltzell: Shook your watch and you're initially you're automatically thinking like, well, that was kinda weird. Does it mean you're not gonna like that person? Does it mean you're not gonna have a good relationship? No, but you're already starting off on the back foot. Right. And if somebody's coming to you and you're having a thousand downloads per episode, and you're having 300 episodes a year, you. [00:19:16] Matthew Baltzell: You wanna put the best foot forward and have a good representation or you're trying to raise capital, et cetera. Do you want have a grainy website? Do you want to have a broken down non-professional copy written newsletter? No. These are things that you don't want to have. You wanna have these buttoned up be this guy's a, an experienced sponsor who can handle capital and he can raise the deals and track deal flow, et cetera. [00:19:36] Sam Wilson: Right man. That's cool. That's absolutely cool. What do you like, like talk, talk me through the process when somebody comes on board with you, can you kind of break that down? Just so our guess that idea of what it is exactly that you guys do and how the process works. Yeah.  [00:19:49] Matthew Baltzell: So somebody would typically we'd schedule a sales call and, or not sales call, but we just basically have a conversation, right. [00:19:54] Matthew Baltzell: To see where you're at within your real estate investing. Journey. Right. And so typically, we work with capital razor sponsors. And then we see, where you're trying to go from there. What is your goal necessarily? Are you trying to raise $1 million? Are you trying to raise $500,000? [00:20:10] Matthew Baltzell: Are you trying to track more deals? And so we kind of figure it out from there. And then we construct a plan to determine if podcasting is going to be a good avenue for you to help promote your message. So if you're like, Hey, I want to do 15 deals or two deals next year. It's like, okay, like maybe that's possible. [00:20:29] Matthew Baltzell: How many deals have you done so far? And then if it's from there, it's like, okay, these are the podcasts we typically work with. I think we can get you this many impressions across the board over. X Y Z amount of time, if you're trying to go, if you think it's this episode, we're recording in July 5th. [00:20:48] Matthew Baltzell: Right? So if you're listening to this episode and you think you're gonna have a deal under contract end of October, early November, now's a good time to start promoting that message or, Hey, I'm traveling all summer. I'm not gonna be able to do this. Okay. Like maybe that's not gonna work out. [00:21:04] Matthew Baltzell: So then once you decide to come on board, from there, we basically looked at your marketing material. How experienced are you as a marketer? What are you using as a lead capture page help? You can construct your funnel. And then from there, we do a little bit of coaching as well to basically help you develop that and then link you up with the proper podcast that we see fit and then help you push out your material. [00:21:26] Matthew Baltzell: And then another thing we're working on, but we haven't released it is as far as the. Basically segmenting up your video and everything that you are when you go on a podcast and having that be micro content. So you can continuously, if let's say you were doing two podcast episodes a month and you have one, one hour long video, or one 30 minute video, you could break that up into three or four pieces plus the full 30 minute piece. [00:21:49] Matthew Baltzell: And now you have your newsletter. Now you post one piece of content on LinkedIn, and then now you're able to. Post three or four times weekly with your podcast, with your newsletter, with one pod or with one promotion or something on separately on, on LinkedIn. Now, all of a sudden, you're starting to say people's top of mind. [00:22:07] Matthew Baltzell: Now you have more content and it's especially, you don't have to generate the content. Right? People think like I gotta make content today. Like, oh my God, what do I do? It's like, go on a podcast, have somebody break it up for you. It's.  [00:22:18] Sam Wilson: Right. And that's and that's all from one episode. I think that's the cool part is that you've taken one episode, you've pulled out, 20, again, pieces of micro content and said, okay. [00:22:26] Sam Wilson: And again, for the busy professional, you having somebody like you come in and kind of handle that suite of services a to Z, cuz there's a lot to think about that you just mentioned in there. Yeah. Everything from what shows should you be on how to prepare for and building, building your funnels building, okay. So what's the call to actions? How are we gonna republish this content? There's a lot of moving pieces involved with podcasting and with being a good podcast guest and also even, from the host side is getting getting our guests to res. So even from, it's really great having guests come on the show, but if our guests aren't taking the stuff that we're giving them and then marketing it to their audience, it's kind of not completely wasted cuz obviously we pump it out on our end, but man, you won't get nearly the traction out of it. [00:23:07] Sam Wilson: So we even on this side are working really hard to get our guests, to use the content that we're providing. So that's really cool. What you guys  [00:23:13] Matthew Baltzell: do understandable. Yeah,  [00:23:14] Sam Wilson: for sure. Matthew I've really enjoyed having you come on the show today. Talk about podcasting. What's that? I was  [00:23:21] Matthew Baltzell: just gonna say, I enjoyed your style. [00:23:23] Matthew Baltzell: I liked it a lot. And it was a pleasure being here. Thank you for  [00:23:25] Sam Wilson: having me. Absolutely, man. I mean, and you gave some great, we haven't really done an episode like this that just talks about what it means to be a good podcast guest. What does it mean to come on a show and be absolutely prepared to to knock it outta the park? [00:23:37] Sam Wilson: And so you've given our listeners, I think some really cool things to think about. As it pertains to, one, one ha being good podcast guest, and also what it takes, to actually use th

Make and Design with Carina Gardner
Episode 179 Three Simple Things to Help Your Creative Mojo

Make and Design with Carina Gardner

Play Episode Listen Later Aug 8, 2022 9:37


Tell me if you have experienced this. You sit down and stare at a blank screen…and you can't think of anything to design! It is so frustrating! Here are three ideas for getting your creative juices flowing.  __________ Download Carina's free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY  __________ About Carina Gardner: Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.   Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.   Find out more at https://www.carinagardner.com Check out her most popular program Design Bootcamp here: http://www.carinagardnercourses.com/designbootcamp  Watch this episode as a video at https://www.makeanddesign.com/

Make and Design with Carina Gardner
Episode 178 Design Suite Secrets

Make and Design with Carina Gardner

Play Episode Listen Later Aug 5, 2022 9:03


At the time of recording this, Carina is finishing up the Design Suite handbook. Design Suite is her mastermind program. This program is where we explore how to become a great designer. When we say that we explore how to become a great designer, we mean that we like our people to be making money by the time they're done with the program. Because we have people doing many different things, the program includes 17 courses. In this episode, Carina shares some of the Design Suite secrets.  __________ Download Carina's free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY  __________ About Carina Gardner: Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.   Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.   Find out more at https://www.carinagardner.com Check out her most popular program Design Bootcamp here: http://www.carinagardnercourses.com/designbootcamp  Watch this episode as a video at https://www.makeanddesign.com/

Carole Baskins Diary
2018-04-06 Carole Baskin's Diary

Carole Baskins Diary

Play Episode Listen Later Aug 5, 2022 7:41


I hope I'm wrong, but I'm pretty good at recognizing a pattern. It's just been so busy that I haven't been able to write.  Yesterday I spent the entire morning with JessAnn from Group Nine and Mary Beth from the Dodo to let them capture slo-mo footage of our cats to promote Samsung's new phone camera.  Group Nine is the company that pays us for ad revenue share on our YouTube channel and The Dodo and El Dodo have been working with us every week to provide two LIVE shows for them.   Rebecca Chaiklin and Eric Goode returned with a crew on Tuesday (4/3/2018) to get pick up shots, they said, at the direction of CNN.  When they were here before (they've been filming this thing for 4 years) they wanted me to trash talk Joe Schriebvogel, but I told them I wouldn't stroke his ego by even saying his name.  They came back this week saying they just needed to film me filling in a few gaps in their script and to do some overview shots of the sanctuary.   They spent the entire day asking about Don, Jamie's father, my relationship with Don's kids, my family, and just kept trying, in about a dozen different ways to get me to say that all the lies the backyard breeders and dealers tell about me is hurting my feelings.  It doesn't.  I couldn't be any more clear about the fact that I am not defined by anything anyone says about me.  They were so Hell bent on getting me to say it that I'll be interested to see how they edit the footage to get what they want.   Interested, but not concerned.  No matter how they portray me, if the documentary airs it will only be good for the sanctuary.  Any press is good press. I told Rebecca that I can't imagine why CNN would have any interest in the tabloid trash questions they were asking.   Meanwhile...   It's Spring Break and a dozen of our people went to India with Jamie to film tigers in the wild at Ranthambore and Sariska (3/17-3/27).  That left us short handed while dealing with more guests than ever before.   I hired Mojca Mars to help with the Facebook ads for BigCatRescue.biz about 6 weeks ago and her success has meant that I have to create more ads and deal with more sales, and sales related issues.  I interviewed Andrew Swearingen, from Merkato, about handling the ads and listings for our Amazon store but he wants 7200.00 a month to do it plus an ad budget of 3k per month.  Those kind of numbers made me spend days really diving into what's happening there financially, and it's barely break even.  Here is the letter I sent him:   Dear Andrew,   After putting a pencil to this, based on my current margins, I'd have to generate more than 30,000 a month in sales (and maybe a lot more like 145k a month in sales) because the stats I used, from Manage By Stats don't calculate my actual cost of goods, in order to maintain the same mediocre profits.  Given that I'm currently only generating about $4500 per mo. via Amazon sales, I just don't think the products we offer have high enough demand, outside of our loyal fan base, to make this work.   If I were selling even 30k a month it would require staffing to ship out 6 times as many products as we currently do, and that would mean having to hire more people, which eats further into the profits.  Volunteers are great for doing cat related things, but they don't want to be in retail.   I'm sure you could grow our business, but I just don't think we could handle the kind of growth it would take, for this to make it worth all of the time, money and manpower when there is lower hanging fruit.  Our biggest driving factor to getting people to choose us for Smile, is via our social posts, mostly LIVE videos, where I tell people about it and how to do it.  I don't think ads would have as much effect on our warm audience and probably very little effect on those who don't know us yet.   I do really appreciate the time you spent and it was valuable to me to know that outsourcing will be much more costly than makes sense for us currently.  If you are ever in Tampa, I'd love to introduce you to the cats.  For now I will just keep plowing forward as best I can, and will revisit the idea of hiring you when we are more confident in our ability to make the most of it.    So, Jamie said Brittany Mira, came back from India wanting to make a difference with her life for big cats.  I sent her this:   I wonder if you would be interested in trying to grow an online sales channel for the sanctuary in exchange for some sort of commission?   I don't know if your job is full time, or if you have hours at night, to try and build up our Amazon store?   http://bigcatrescue.org/amazonstore   I believe this could be a huge revenue generator for us without being a huge drain on our staff and volunteers, IF I can figure out what sells, and then ship 100 or so at a time to Amazon for them to do the fulfillment.   I've spent the last year learning everything I can about selling on Amazon through their Seller Central University (free online videos) and through podcasts and Facebook groups.   I've just now gotten the store to about break even where it's selling about $5,000 a month.  I think it could be far more profitable, but I'm torn in so many directions, it's hard for me to focus enough time and energy on it to really make the most of the opportunity.   There are other aspects of Amazon too, that I think could generate income and make use of your photography skills.   BigCatRescue.org/shirt takes you to our tee shirts that are fulfilled by Amazon.  All we have to do is upload designs that people will buy and give them names and descriptions that would make them show up when people search.   Photos could work, especially if you have any PhotoShop skills, to add our text or make the edges look, well... edgy.   I also run a for profit store, at CatRescue.biz where I donate all of the profits to our legislative work.  There is a whole section there where people can buy and download images of our cats in different sizes, but the selection is very old and I just don't have the time for making the three size images and then uploading them, & adding all the stuff to the listing that makes it searchable and thus salable.   I can't pay you a set wage to take on these responsibilities, but if they are something you think you'd love to do, then we could talk about some sort of a commission basis that might make it feasible for all of us.  It wouldn't be enough to live on for a while; maybe not even for another year or two, but I think it could grow into something substantial.   Hi, I'm Carole Baskin and I've been writing my story since I was able to write, but when the media goes to share it, they only choose the parts that fit their idea of what will generate views.  These are my views and opinions. If I'm going to share my story, it should be the whole story.  The titles are the dates things happened. If you have any interest in who I really am please start at the beginning of this playlist: http://savethecats.org/   I know there will be people who take things out of context and try to use them to validate their own misconception, but you have access to the whole story.  My hope is that others will recognize themselves in my words and have the strength to do what is right for themselves and our shared planet.     You can help feed the cats at no cost to you using Amazon Smile! Visit BigCatRescue.org/Amazon-smile   You can see photos, videos and more, updated daily at BigCatRescue.org   Check out our main channel at YouTube.com/BigCatRescue   Music (if any) from Epidemic Sound (http://www.epidemicsound.com) This video is for entertainment purposes only and is my opinion.  Closing graphic with permission from https://youtu.be/F_AtgWMfwrk  

Culture Factor 2.0
Value of Art from a JPEG and NFT Artist with Jeremy Cowart

Culture Factor 2.0

Play Episode Listen Later Aug 5, 2022 12:34


Welcome to the Summer Series of Culture Factor. I'm Holly Shannon. When I spoke at this year's NFTNYC, I used my down time to interview the experts about their engagement in the Web3 space. We've talked on Culture Factor a lot about *what* Web3 is and *how* it's being used, but I wanted to try and understand *why*.Almost every person I spoke to had a similar reason for being part of Web3. They all wanted to help fulfill our most basic, fundamental, evolutionary need: connection.This is unsurprising. Connection has always been at the core of the web itself. The difference between web 1, 2, and 3 are the methods used, and tech available, to generate connection.Over the next few weeks, I'm going to explore the methods that artists, collectors, and businesses use to bring about connection. I'll break down the whys, not just the whats, of this new digital space we find ourselves in. Season 4 of Culture Factor is produced by Avery Rogers of Paleblue StudiosJeremy Cowart on InstagramJeremy Cowart WebsiteHolly Shannon's WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterHarmony Wine Use Promo Code HOLLYROSE20 for 20% offWatch Culture Factor and VaynerNFTSeason 4 producer Avery Rogers (Paleblue Studios)Avery Rogers, TwitterAvery Rogers, InstagramAvery Rogers, LinkedInAvery Rogers, Portfolio#web  #business  #backstage  #education  #talk  #collector #NFTNYC #billboards  #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy 

ELLE News
#102 - JLo e a patrulha da mulher madura

ELLE News

Play Episode Listen Later Aug 5, 2022 23:24


Uma foto da cantora e atriz Jennifer Lopez deu o que falar na internet. Para promover os novos produtos de sua linha de beleza, JLo mostrou que, aos 53 anos, está mais em forma do que nunca. Mas muita gente achou que tinha ali um exagero de Photoshop e, mais uma vez, o corpo de uma mulher virou o assunto das redes. Neste episódio, a gente pega esse caso para falar sobre essa patrulha interminável em cima do corpo feminino. Mais especificamente, em relação ao corpo das mulheres mais velhas. E ainda: o NFT da Tiffany, o novo designer na equipe da Chanel, a bolsinha de cogumelo de Katy Perry e muito mais. Roteiro: Gabriel Monteiro, Giuliana Mesquita e Patricia OyamaMontagem e publicação: Compasso Coolab Este episódio usou trechos das músicas Booty, de Jennifer Lopez; Sorry, de Madonna; Wind of Change, dos Scorpions; One more time, de Daft Punk;  Chanel (go get it) de Young Thug; I Want Your Love, de Chic, cantado por Lady Gaga; When I'm gone, de Katy Perry; e Despechá, de Rosalía.

Culture Factor 2.0
Do you Trust Blockchain, Crypto, NFTS and Creators?

Culture Factor 2.0

Play Episode Listen Later Aug 4, 2022 24:00


Welcome to the Summer Series of Culture Factor. I'm Holly Shannon. When I spoke at this year's NFTNYC, I used my down time to interview the experts about their engagement in the Web3 space. We've talked on Culture Factor a lot about *what* Web3 is and *how* it's being used, but I wanted to try and understand *why*.Almost every person I spoke to had a similar reason for being part of Web3. They all wanted to help fulfill our most basic, fundamental, evolutionary need: connection.This is unsurprising. Connection has always been at the core of the web itself. The difference between web 1, 2, and 3 are the methods used, and tech available, to generate connection.Over the next few weeks, I'm going to explore the methods that artists, collectors, and businesses use to bring about connection. I'll break down the whys, not just the whats, of this new digital space we find ourselves in. Season 4 of Culture Factor is produced by Avery Rogers' Paleblue StudiosHolly Shannon's WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterHarmony Wine Use Promo Code HOLLYROSE20 for 20% offWatch Culture Factor and VaynerNFTSeason 4 producer Avery Rogers (Paleblue Studios)Avery Rogers, TwitterAvery Rogers, InstagramAvery Rogers, LinkedInAvery Rogers, Portfolio#web  #business  #backstage  #education  #talk  #collector #NFTNYC #billboards  #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy 

LinkedIn Ads Show
LinkedIn Ads Toolkit: The Best Way to Train a New Advertiser - Ep 68

LinkedIn Ads Show

Play Episode Listen Later Aug 4, 2022 19:03


Show Resources Here were the resources we covered in the episode: Google and Facebook Bidding/Budgeting Lead Gen Forms Testing Strategy NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript So you're hiring a new LinkedIn advertising manager and you want to train them right? We're talking about proper training around LinkedIn Ads on this episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. We face pretty significant challenges when we're trying to hire someone who's responsible for LinkedIn Ads. And this is especially compared with all the other major ad channels, because most digital marketers come into the marketing industry with some sort of experience in either Google or Facebook Ads. So when you're like us, and you're specifically trying to hire for experience in LinkedIn Ads, you'll likely find that it's hard to hire someone with any sort of solid experience. And if you can't find someone with existing experience, you probably need to end up training them yourself. So this episode is all about how to get someone up to speed with LinkedIn Ads quickly and with very little drama. And as you might guess, this is the same process that we actually use when training internally as well. In the news, I have to apologize, because it's been about a month since the last episode, but I have good reason for that. I got to engaged. And my life has been a little bit of a whirlwind around that happening with all the planning for and now wedding planning. And we're currently planning for a wedding on September 23, of this year of 2022. So I couldn't be more thrilled. Thanks, everyone, for letting me share this little experience. I also wanted to share a review that was recently left, the username is choerauf. And they said, "Amazing resource. I have years of experience in digital marketing and paid ads. But when my new job was heavy on LinkedIn advertising, I knew I needed a resource to get myself up to speed on how best to use LinkedIn. This show has been everything I needed and more." Thanks so much for leaving that I really appreciate that. It's this kind of feedback that keeps me running the show, I do want to ask a special favor of everyone out there who's listening. If you have gotten any value out of this show, please go leave a review. It takes a lot of work to put these episodes together. And leaving a review is how you can say thanks if you've gotten any sort of benefit out of it. So please take this as a serious ask and favorite that you can do for me and go leave a review. All right. With that being said, let's get on to the topic. Let's hit it. So if you yourself are the one who was training, I think there are some things that you as a trainer should know. And first on that list is just realize that whoever you're training, no matter how experienced they are in digital marketing, sometimes they may be more experienced than you in number of years. Or maybe they're far less. Just realize they don't know what you do plan on going all the way back to the basics. And don't assume that they know something that you think is simple. In digital marketing, we use a lot of acronyms. People will call it alphabet soup. And it happens a lot where we just say things that are meaningful to us. But if others don't know what we're talking about, they are immediately alienated and tend to zone out very quickly. And you definitely don't want someone to zone out because we already have to repeat things in training lots of times. For my experience and training, normally, people retain about 10% of what they're being taught. And of course, every time you learn something, you're going to gain a little bit larger a base of what's going on. So your learning will be exponential. Remember that LinkedIn ads is a very complex platform. And it can feel like they're trying to take a drink from a firehose. So much coming at them all at once. And it's going to be hard to retain. So make sure that you as the trainer are being extremely patient, you're willing to repeat things as often as they need to be, and you're doing your very best to break down very complex topics, and elements of the platform and concepts into just the very, very basics. I like to separate roles into those that are more strategic versus those that are more tactical. So generally, if I'm going to be training someone on how to take on LinkedIn Ads, I'm going to train them at the very tactical things, things like how to write ads, how to manage bids and budgets in the platform, how to launch a new ad, how to create a new campaign, those types of things. And then me myself as the trainer, I'm going to take on myself, the more strategic types of tasks, that would be things like determining budgets ongoing and ensuring that we're not overspending a budget, determining which offers to run, you get the idea. And that means that you should know and you should be up to date on the latest trends, the changes, the new strategies that are and aren't working with LinkedIn Ads. You can't expect your new hire to pick up on those things. They're still trying to understand the basics of the platform. You still will need to exhibit quite a bit of oversight. It can help to make a list of all of the things that you think your trainee ought to know about LinkedIn Ads by the end of the training. You have a big bulleted list here, make sure that your training is aimed at knocking down every one of those points. And it's a really good idea to follow up with exercises, or maybe even your own quiz questions that you could ask them to make sure that they are paying attention and are absorbing what it is you're teaching. So now let's go on to the types of things that you might want to be training your new trainee on. Depending on where they come from, and how much marketing experience they have, you may want to zoom out and talk about just the differences between business to business versus business to consumer. How business to consumer are usually lower budget, and impulse purchase decisions. While B2B purchase decisions are usually done with higher budgets over longer periods of time and made by a committee. You'll likely want to talk about the differences between Facebook and LinkedIn because even though both of them use a lot of the same terminology, the platforms are vastly different, and really should be treated differently. And that's talking about two different social platforms. When you start comparing to things like search, like Google Ads versus LinkedIn, it's even that much more different. Make sure you go back to episodes eight and nine of this podcast, because those talk all about the differences between Facebook and LinkedIn and Google and LinkedIn. In order to help your trainee understand and absorb more of what's being taught, it's a really good idea to let them know what this is actually doing for them and doing for their career. Because if they perceive this as being an investment in themselves and their career, they're going to pay a lot closer attention. So talk to them about why they would want to learn LinkedIn, as opposed to other channels, or when they would use it. I tell you for certain that there's a market outlook for those who know LinkedIn ads. Well, people reach out to me all the time asking, Hey, do you know of anyone who has LinkedIn ads experience and is looking, it's a highly sought after skill, you may not see it all the time in job postings out there, but realize that it is a skill that if you're in B2B, it's going to be highly sought after. Now, once they're convinced that LinkedIn is the right ad channel for them, there are some resources that they can very quickly get caught up on. The first is that LinkedIn Learning course that I talked about, at the end of every episode. Make sure to send them that way because it's a very quick way to get caught up on all the basics of LinkedIn Ads for very inexpensive and it's not long. The course is like an hour and a half and that's it. And you may already have a subscription to LinkedIn Learning. But if you don't buying that course, individually is is like 15 bucks or something like that. It's extremely inexpensive, especially for the quality of the course. The second resource here is actually this podcast. So if you're listening to this right now, chances are you already get the value here. But this is something that you could assign to your training to make sure that they start listening to the back catalogue of episodes. And that can be a great way to turn them into a very advanced advertiser very quickly. The third resource is the B2Linked newsletter and blog. And I feel like a little bit of a shill when I'm talking to you about all of the B2Linkked resources. But honestly, I haven't found very many good LinkedIn Ads specific resources out there. So if I knew of anything good that I really approved of, and I liked the content, I would definitely share it. But I just don't see anything out there like that yet. If you have the trainee go to B2Linked.com. Just look around for the newsletter link. And they can get signed up for there. But another good tip that you can use is to tell them to come and follow me on LinkedIn, because I'm constantly sharing everything that I'm learning about LinkedIn Ads, and constantly sharing great stuff. So if they just follow me or even send a connection request, I'd love to be connected to them. And we are in the process of coming out with more advanced and further courses past just what you could find in the LinkedIn Learning course. So watch for those as they come available. Now let's go over some of the types of things that you may want to train on. And again, remember that repetition is going to be key here. You can't expect someone, unless they have photographic memory, to just immediately internalize everything you're sharing. So plan on repeating yourself, just like I have on this particular point. Now, these things to train on aren't necessarily in any particular order. 9:17 The first here is to train on all the different targeting criteria that LinkedIn has and what's available. This can be as simple as going into campaign manager, creating a new dummy campaign, and then just clicking through all the different options that you see there for targeting. Just let them spend some time and look at what LinkedIn allows you to target by I also recommend having your training practice by building campaigns from scratch using different criteria that you might give. So you might say hey, here are five campaigns that I want created. One of them I want to be targeting marketers in higher seniorities. One I want to be targeting IT folks of lower seniorities. One I might want to target these two specific job titles, you get the idea. And then give them practice putting together campaigns that utilize all these different targeting criteria. So as they get this experience, trainees can better nail down all that LinkedIn has to offer. Okay, here's a quick sponsor break. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. We as marketers want to be where our customers are. If you're a B2B company, chances are LinkedIn is the channel you want to be on. But this is a platform that's both expensive and cumbersome by nature. It takes an expert to tame the beast that is LinkedIn Ads. We've learned the ins and outs of LinkedIn Ads for the past 11 years. We spent over $150 million on the platform. We are official LinkedIn partners and so you'll only be working with LinkedIn Ads experts from day one. Apply to work with us on the contact page of B2Linked.com. We'd absolutely love to work with you. Alright, let's jump back into it. One of the biggest challenges to advertisers is understanding the bidding and budgeting strategies around LinkedIn. Help them understand the difference between bids and budgets, and all the different types of bidding, whether maximum delivery, or manual bidding, and how all of these help control costs. And if you're not up to speed yourself, go check out episode six of this podcast that's all dedicated to bidding and budgeting. It is by far one of the table stakes for making sure that you know what you're doing on LinkedIn Ads. Once they have experienced creating campaigns, I would have them practice manually creating and launching ads. And even if you have another way of launching ads, for example, we internally we have our own bulk tool that we can vote create ads, we still have all of our trainees build them from scratch manually in the platform, just to get comfortable with what's available to you inside of campaign manager. It's also helpful just in case your tool ever breaks that they know a second way of doing it. Have them practice putting together different types of ads. So for instance, putting together a conversation ad, it's a lot more complicated than a text ad. And of course, single image ads are a little bit more complex than a text ad, but not too much. Give them practice creating and managing lead gen forms, just in case you're running any lead gen form campaigns, this will be helpful. A lot of it's just understanding how the leads flow into LinkedIn, and then how they flow to whatever CRM you're using. And episode 16 of this podcast is all about LinkedIn lead gen forms, so that can be a good resource for you to brush up on, and even assign that as required listening. You'll also want to have them practice creating conversions, in case you're doing conversion tracking on your website. And so much of what your advertising is doing is trying to convey an idea. It's trying to compel people to take whatever action you're asking. And there's a lot of psychology behind that, obviously. But the way that that rubber actually meets the road is through ad copy. So spend some time training them on how to write good ad copy. If you don't have a designer on the team, train them to use basic graphic design tools, like Canva, or even something a little bit more advanced like Photoshop, if you have access to that we find Canva is usually plenty for creating a basic ad, like a single image ad. And even if it doesn't actually end up being in use, it's a good idea just to have them create copies, so they know how it all works. You'll want to teach them organization and account structure, train them on ad performance and data analysis. That's looking at the performance of your different campaigns of your different ads and trying to understand what works and what doesn't. You'll want them to understand both natively in LinkedIn, how to assess performance, as well as exporting that performance out into Excel and doing spreadsheet based reporting. You want to establish with them a testing strategy and a cadence. How often are you testing things? How do you know when a test is finished? Episode 57 of the podcast goes all over a testing strategy. So that would be a good one to review yourself, as well as assigned to your training. You also know what good performance looks like in your own account. So train them on what the optimization process looks like, what benchmarks to compare against, and what they should be looking for, for good performance and where they should be looking for bad performance to turn it around. So figure out what do you yourself care about when you look at it inside the account? And how do you spot those things? Teach them how to scroll through in campaign manager and find dips in performance or optimization opportunities. Make a list of what changes you tend to make in an account. Are you mostly refreshing ad creative? Are you testing new ads? Are you constantly testing new offers? These are great things to train your account manager on. As someone who's done a lot of training, I highly recommend that you come back every so often, and quiz them as to what you're talking about, just so that they can't just nod their heads and say that they're getting it, but they're not actually getting it. Because it's not in their best interest to just glaze over and miss what you're teaching. And it's certainly not in your best interest either. So make sure you're quizzing them along the way. And also realize you don't want to train too heavily. You want to take breaks and give time and exercise patience. Because this may seem really simple to you, because you've been doing this for a while. But for someone brand new. Like we've said, this can be like trying to take a drink out of a fully blown firehose. Give them time to ask questions, give them time to talk through theory, and then take mental breaks. So some of these concepts can sink in, then there are some things that I highly recommend as your training you're going to hammer in. So make sure that they really understand budget control, because the biggest risk that you have, if you're an agency is overspending a client's budget. And the biggest risk you have internally is also overspending your budget. In both cases, it's not a good look. Most new marketers aren't really ready for the theory yet. They're still dwelling mostly in the tactical. So don't be afraid to teach them the tactical, but give them the overall theory and teach them and clue them in as you see opportunities because that's eventually where you want them to get is understanding the theoretical and the strategic of LinkedIn Ads, so that they understand how each of those tactics that you're teaching them fit in and when they're useful. Expect that unless they're super experienced marketers, they probably won't see the whole picture yet. So coach them and try to teach them the whole picture. What I found is as your teaching tactics, it tends to be a little bit like throwing spaghetti at the wall to see what sticks. But as soon as they start to understand the theory of what's going on, they'll start to get it and they'll understand and create their own tactics. But you will need lots of repetitive training and having them do basic building and basic tactics before you can really unleash more theory on that. Okay, I've got the episode resources for you coming right up so stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 17:34 Okay, like we talked about during the episode, if you go back to episodes eight and nine, they talked about the differences between Google and LinkedIn, and Facebook, and LinkedIn. And they're great fundamental episodes. Also, Episode six is all about bidding and budgeting. You'll see that here listed in the show notes. Episode 17 is all about lead generation forms. And episode 57 is all about testing strategy. These are all great ones for both you and your training. Check the link in the show notes below for the LinkedIn Learning course that I did for LinkedIn. It's all about the basics of LinkedIn Ads. And it's a great way to get someone started on the right foot. Plus, it's extremely inexpensive, and really, really high quality. Make sure to subscribe on whatever player you're listening to. If this is your first time, welcome, welcome. We sure love having you here. And if this is not your first time, please do consider any sort of value that we've given you in the podcast. And please leave us a review on your favorite podcasting platform. It really helps. It's not just something we say. With any suggestions, questions, or even corrections about the show, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Make and Design with Carina Gardner
Episode 177 The Design Summer Slump is Real with Diane Rooney

Make and Design with Carina Gardner

Play Episode Listen Later Aug 3, 2022 19:30


In this episode, we are joined by Diane Rooney who is a past Design Suite member who has joined the CG Team. She currently moderates our peer design meetings and works with the Design Suite community and membership. Carina and Diane dig into what they are seeing in the membership and what happens to designers during this time of year. __________ Download Carina's free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY  __________ About Carina Gardner: Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.   Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.   Find out more at https://www.carinagardner.com Check out her most popular program Design Bootcamp here: http://www.carinagardnercourses.com/designbootcamp  Watch this episode as a video at https://www.makeanddesign.com/

Photography Explained
How Can I Improve My Photo Editing Workflow? Want To Know What I Do?

Photography Explained

Play Episode Listen Later Aug 2, 2022 31:43


How Can I Improve My Photo Editing Workflow? Want To Know What I Do? Hi and welcome to Episode 131 of the Photography Explained podcast.Here is the answery bitI have been using using Lightroom since version 1.0. Yes I was there when Lightroom was unleashed on the world. And this is my workflow, step by step. I have no idea how long this will take me, but I am going to just go for it ok!You might want to go to the podcast website where you will find this script which you can read, copy, whatever you want. Just head over to the Photography Explained Podcast website.Before I go on, I also use•             Photoshop to remove stuff I can't remove in Lightroom.•             Luminar when I need to change the skyAnd that is it. If I can process a set of images without using Photoshop I am happy. Nothing against Photoshop, it is just that I am not a fan. And I only change the sky when I need to, which is more often than I would like as I am here in England where the weather can be, erm, rubbish.Sorry – one more thingI am an architectural, construction and real estate photographer. This is how I process my commercial images. For my personal work, travel, and landscape photography, I do much the same but allow myself some freedom and give myself time to play. So things get a little bit funkier, but not too funky.Listen for more, or check out the transcript and even the blog post - so many ways to find out more!What's next?Glad you asked! In Photography Explained Podcast 132 - Do I Need New Photography Gear? My Common Sense Check That Says Probably Not.Get your question answered.This is what my podcast is all about, answering your photography questions. So please get in touch with your question, and not only will I answer your question, but I will give a shout out on that episode, which is nice. And better than me giving me a shout out!! Just head over to photographyexplainedpodcast.com/start.Check out my my blogCheck out my photography blog where you will find lots more photography stuff all written by me.Did you enjoy this episode?If you did please do the following, which will help me and not take too much time.·         Rate and review my podcast·         Subscribe·         Tell anyone you think might like my podcastThank you very much for listening and see you on the next episode.Rick McEvoy – Photography Explained Podcast Support the show

Make and Design with Carina Gardner
Episode 176 What's Standing Between You And Your Dream of Designing?

Make and Design with Carina Gardner

Play Episode Listen Later Aug 1, 2022 7:33


What is standing between you and that big dream of becoming a designer? Some of you may already be designing, and that's awesome! You can still take some nuggets from what I talk about today. For the rest of you, if you're not making money as a designer, are you putting together the steps that will get you there? In this episode, Carina discusses how to get over the hurdles and start making money as a designer.  Download Carina's free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY  __________ About Carina Gardner: Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.   Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.   Find out more at https://www.carinagardner.com Check out her most popular program Design Bootcamp here: http://www.carinagardnercourses.com/designbootcamp  Watch this episode as a video at https://www.makeanddesign.com/

Klassik aktuell
Photoshop-Daniil: Trifonov in Salzburg

Klassik aktuell

Play Episode Listen Later Aug 1, 2022 4:30


King Hero's Journey Podcast with Beth Martens
Max Igan: Losing Everything Can Be the Greatest Gift [King Hero Interview]

King Hero's Journey Podcast with Beth Martens

Play Episode Listen Later Jul 29, 2022 160:58


Join a King Hero interview with legend in truth media, Max Igan, the host of The Crowhouse! Live July 29th at 1:00 PM CDT. In this interview we're going to cover a variety of subjects he's dove deep into including the falsification of history and our timelines, his take on the controversial germ theory and Flat Earth, why he became exiled from his home in Australia (and how he's coped), what he sees is the greatest hope for humanity now in these times he predicted accurately would come, and why he thinks losing everything can be the greatest gift. In his own words here's a bunch about Max from his website www.thecrowhouse.com: My real given name will remain anonymous and my second name is Maxwell. My last name will also remain anonymous. I live in Queensland, Australia and at the time of writing this essay, it is June 2007 and I am 49 years old. The pen-name Max Igan that I have become known by is a combination of my middle name and my sons' middle name. As a matter of interest, Igan is the original Irish spelling of the name Ian, and no, I do not have any Irish roots, we just liked the name. :) I decided upon the name Max Igan as my pen-name & internet identity as a tribute to my son and as a dedication to him. Any and all work I have done on the internet I have done mainly for him, first and foremost. I have always had a strong love for art and music and spent many hours constructing drawings I would give away during my teenage years and a few pencil a pen drawings that I kept, some of which are displayed on this site. I began messing around in Photoshop, Bryce and a few other 3D programs in my spare time about 3 years ago and most of the art found on this site is a result of those ongoing efforts. He quotes Martin Luther King: "The Ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy... Cowardice asks the question – Is it safe? Expedience asks the question – Is it Politic? Vanity asks the question – Is it popular? But Conscience asks the question – Is it right? And there comes a time when a man must take a position that is neither safe, nor politic, nor popular, but one must take it because it is RIGHT!” . Most of my time these days is spent on my radio show and video presentations, research into Government Corruption and Ancient History, working on my next book and artwork when I can find the time." --- Send in a voice message: https://anchor.fm/beth-martens/message

Culture Factor 2.0
NFT Utility as an Art Performance using AI featuring Tammy Lovin

Culture Factor 2.0

Play Episode Listen Later Jul 29, 2022 43:27


Welcome to the Summer Series of Culture Factor. I'm Holly Shannon. When I spoke at this year's NFTNYC, I used my down time to interview the experts about their engagement in the Web3 space. We've talked on Culture Factor a lot about *what* Web3 is and *how* it's being used, but I wanted to try and understand *why*.Almost every person I spoke to had a similar reason for being part of Web3. They all wanted to help fulfill our most basic, fundamental, evolutionary need: connection.This is unsurprising. Connection has always been at the core of the web itself. The difference between web 1, 2, and 3 are the methods used, and tech available, to generate connection.Over the next few weeks, I'm going to explore the methods that artists, collectors, and businesses use to bring about connection. I'll break down the whys, not just the whats, of this new digital space we find ourselves in. Hello Culture Factor Family, welcome back to the summer series.Season 4 of Culture Factor is produced by Avery Rogers' Paleblue StudiosTammy LovinHolly Shannon's WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterWatch Culture Factor and VaynerNFTCatch the episode with Opé M about Wearables for a deeper dive into Metaverse useSeason 4 producer Avery Rogers (Paleblue Studios)Avery Rogers, TwitterAvery Rogers, InstagramAvery Rogers, LinkedInAvery Rogers, Portfolio#web  #business  #backstage  #education  #talk  #collector #NFTNYC #billboards  #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy 

Make and Design with Carina Gardner
Episode 175 A New Approach to Design Education

Make and Design with Carina Gardner

Play Episode Listen Later Jul 29, 2022 11:51


As a former college professor, Carina understands how the college system works. She recently got to attend a college orientation, which gave her a glimpse of what is going on in the college system at this time. Since she started her Design Suite program a little over a year ago, she's really been thinking about new approaches to education and how she likes to be educated. This episode outlines these new approaches and how these approaches are used in her Design Suite program.  __________ Download Carina's free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY  __________ About Carina Gardner: Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.   Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.   Find out more at https://www.carinagardner.com Check out her most popular program Design Bootcamp here: http://www.carinagardnercourses.com/designbootcamp  Watch this episode as a video at https://www.makeanddesign.com/

Paper Talk
Episode 132 - What It Takes to Create, Print, and Ship Fine Art Prints

Paper Talk

Play Episode Listen Later Jul 28, 2022 28:05


We discuss all of the research and decisions it took for Jessie to create fine art prints of her paper flowers. Learn what it takes to sell digital art. ****** Branching out your paper flower business can bring more financial stability and keep you excited creatively. The world of fine art prints can open an entirely new world of possibilities. In our latest episode of Paper Talk, we chatted about how Jessie has expanded her business from paper flower commissions, to writing a book, and now offering fine art prints. The amount of work that went into digitally creating the art, choosing a printer, and figuring out how to ship to customers is quite staggering. But that's why we're sharing what Jessie learned along the way so that you can more easily explore how to offer prints of your work. Here's what you'll learn when you listen to our conversation: ► All about Jessie's new limited edition print collection. ► How to work with and select printing and shipping companies for fine art. ► What to think about when expanding your product line. ► How Jessie created her digital artwork from photos of her paper flowers. ► Tips for the best frames for Jessie's art if you purchase prints. If you can't listen right away, here are some tips that apply to expanding your paper flower business in any direction. Research the Unknowns As Jessie shared on the podcast, she did a lot of research for her new venture. Which size should she choose? Which paper? There are a million options and they all make the art look a little different. Which company meets the right quality standards for printing fine art? Do they ship directly to the customer? If you're looking into creating your own prints, this episode is the perfect place to start your own research! Jessie shared so much useful information about these questions. We've also covered many other topics on this podcast about areas that many paper florists explore. Learn about building a YouTube channel in Episode 112, what it takes to run a brick and mortar shop in Episode 110, or creating digital magazines and writing books in Episode 102. Search our archives for a plethora of topics that can get you started. Whatever new direction you're contemplating, start researching now! Learn New Skills Paper flowers are a fairly new industry. That means you're probably really good at experimenting and learning new skills as you grow as an artist and business owner. We wear many different hats, and as you expand your horizons, you'll wear even more. “That's where your creativity grows, when you push yourself to those limits, when you challenge yourself with doing something more.” -Jessie Chui Jessie shared in the episode about how she had to learn new things in Photoshop as she created her digital art. It took time. That's okay! What's fantastic about this new skill is that Jessie can definitely use that knowledge again. This could be an important consideration when deciding which direction to push yourself. Which skills would you need to be successful? Will those skills be useful for other projects? If you're not sure, it can still be worth it to pursue your idea. If your new knowledge will help you in other areas of your business, that's even more incentive to put in the time and effort to learn. Share Your Work Putting yourself out there can be scary, especially if it's art you've put your heart and soul into. Will anyone buy it? Will anyone even like it? Is it worth the time, energy, and money? You should weigh the pros and cons of any decision. You should make sure that you're not pouring so much into a new venture that it will make it impossible to recover if things fail. All that said, go for it! If fear is holding you back, take a leap of faith. Maybe no one buys your work, but you've learned something new and put your art out into the world. As Jessie shared, even if no one buys her new work right now, they now know that she offers that product. It can open new doors later. You never know what will happen, so try! ****** Join our Facebook group where you can share, connect, and grow with us. Please also consider donating on our website to help us keep producing great content like this. Thank you for your support!

Morning Show
MORNING SHOW - 28/07/2022 - Bolsonaro X Di Caprio

Morning Show

Play Episode Listen Later Jul 28, 2022 80:53


Bolsonaro diz que não precisa de 'cartinha' para defender a democracia. MDB oficializa Tebet como candidata à Presidência. Bolsonaro pede que DiCaprio 'pare de espalhar fake news'. Zelensky e esposa posam para 'Vogue' e causam polêmica. Corpo de JLo vira alvo de polêmica por Photoshop e debate sobre etarismo vem à tona.See omnystudio.com/listener for privacy information.

WP the Podcast | WordPress, Business, & Marketing tips for the WordPress Web Design Professional
How to Design Simple Images and Graphics Without Photoshop | EP 792

WP the Podcast | WordPress, Business, & Marketing tips for the WordPress Web Design Professional

Play Episode Listen Later Jul 28, 2022 5:31


In this episode, David and Tim talk about How to Design Simple Images and Graphics Without Photoshop It The post How to Design Simple Images and Graphics Without Photoshop | EP 792 appeared first on WP Gears.

Culture Factor 2.0
Building the Evolution of the Web through Design

Culture Factor 2.0

Play Episode Listen Later Jul 28, 2022 14:33


Welcome to the Summer Series of Culture Factor. I'm Holly Shannon. When I spoke at this year's NFTNYC, I used my down time to interview the experts about their engagement in the Web3 space. We've talked on Culture Factor a lot about *what* Web3 is and *how* it's being used, but I wanted to try and understand *why*.Almost every person I spoke to had a similar reason for being part of Web3. They all wanted to help fulfill our most basic, fundamental, evolutionary need: connection.This is unsurprising. Connection has always been at the core of the web itself. The difference between web 1, 2, and 3 are the methods used, and tech available, to generate connection.Over the next few weeks, I'm going to explore the methods that artists, collectors, and businesses use to bring about connection. I'll break down the whys, not just the whats, of this new digital space we find ourselves in. Hello Culture Factor Family, welcome back to the summer series.Now, throughout this episode, I'm going to refer to a few ideas from week 1 of this summer series, so you might want to go back and listen if you haven't already. Last week we closely examined user experience in Web3 in terms of accessibility and community. Businesses, collectors, and artists work together to design the user experience, but I'll take it one step further — they also design the web itself. Season 4 of Culture Factor is produced by Avery Rogers' Paleblue Studios Holly Shannon's WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterWatch Culture Factor and VaynerNFTBlockparty Part OneWill Pemble's episodeSeason 4 producer Avery Rogers (Paleblue Studios)Avery Rogers, TwitterAvery Rogers, InstagramAvery Rogers, LinkedInAvery Rogers, Portfolio#web  #business  #backstage  #education  #talk  #collector #NFTNYC #billboards  #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy 

Fotografía y Retoque Digital de Carretedigital
El reportaje que cambió mi vida, con Tino Soriano

Fotografía y Retoque Digital de Carretedigital

Play Episode Listen Later Jul 27, 2022 73:01


Tino Soriano apuntaba maneras en la fotografía de moda, pero algo sucedió y ganamos un gran fotoperiodista. Descubre qué fue en el programa de hoy Disfruta del trabajo de Tino Soriano en su página web https://www.tinosoriano.com/es/portada Puedes encontrar su nuevo libro "Instituto mental 1980" de la colección Ojos de Buey, editorial Janus, en este enlace https://ojosdebuey.es/products/instituto-mental Para solicitar información del viaje a Sicilia y otras actividades con Tino puedes escribir un mail solicitando información a mail@tinosoriano.com . Descárgate de forma GRATUITA, la guía "21 claves para mejorar la composición de tus fotos", escrita por Fran Nieto, Javier Alonso Torre y Fran Palmero. https://carretedigital.com/contenido-gratis/ Entra en nuestra comunidad de fotógrafos amantes de la fotografía y disfruta de: -Encuentro Carretero, cada mes nos reunimos con vosotros para vernos las caras y para debatir sobre temas fotográficos. -1 NUEVO CURSO CADA MES de manos de Fran Nieto, Fran Palmero, Vicente Nadal o algún colaborador de Carrete. -Nuevos cursos de edición y revelado con Photoshop y Lightroom de Fran Nieto. -Todos nuestros cursos online, los que hay y los que iremos incorporando a la lista, al menos uno al mes, de formadores contrastados y experimentados -Soporte a los cursos por parte de los profesores -Grupo exclusivo en Telegram Suscríbete en www.carretedigital.com

Make and Design with Carina Gardner
Episode 174 Things I Wish I Had Known Starting Out

Make and Design with Carina Gardner

Play Episode Listen Later Jul 27, 2022 6:58


In this episode, Carina talks about the things she wishes she had known when she started designing full time 14 years ago. These items that are discussed are those that involve really starting and running a design business.  __________ Download Carina's free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY  __________ About Carina Gardner: Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.   Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.   Find out more at https://www.carinagardner.com Check out her most popular program Design Bootcamp here: http://www.carinagardnercourses.com/designbootcamp  Watch this episode as a video at https://www.makeanddesign.com/

Make and Design with Carina Gardner
Episode 173 How to Start Your Design Business Right

Make and Design with Carina Gardner

Play Episode Listen Later Jul 25, 2022 10:09


Starting a design business is a very fun place to be! Being a designer is a wonderful career choice. Carina often sees designers that are just getting started that just can't figure out what they're doing and how to get going. She is hopeful that the strategic advice that she provides in this episode will help you as you're getting started.  __________ Download Carina's free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY  __________ About Carina Gardner: Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.   Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.   Find out more at https://www.carinagardner.com Check out her most popular program Design Bootcamp here: http://www.carinagardnercourses.com/designbootcamp  Watch this episode as a video at https://www.makeanddesign.com/

Scoring Notes
Half Notes: Mark Fabulich on committing to technology

Scoring Notes

Play Episode Listen Later Jul 23, 2022 11:06


We continue to share some interviews that we did with members of MOLA, An Association of Performance Librarians, at their annual conference in June. We're calling these brief conversations "Scoring Half Notes". In this segment, we talk with Mark Fabulich, an assistant librarian at the Boston Symphony Orchestra. Mark is the chair of MOLA's Technology Committee. In that role, he guides its members as they stay on top of the latest digital developments and disseminate that information to the general MOLA membership. At the MOLA conference, Mark co-delivered a presentation entitled “(Y)Our Future with Digital Sheet Music” with Georgina Govier, head of music library at the Welsh National Opera, as well as with none other than Scoring Notes podcast co-host David MacDonald. We talk about the content of that presentation, as well as other technologies like Photoshop, spreadsheets, and, of course, music notation software — all of which today's performance librarian needs to have at their disposal in their modern digital toolbox. More from Scoring Notes: MOLA 2022: Advancements in music notation software MOLA 2022 conference wrap-up Half Notes: Jane Cross, keeping music files safe

2 Broke Twimbos
The Even The Universe Needs Photoshop Episode

2 Broke Twimbos

Play Episode Listen Later Jul 22, 2022 109:57


Welcome boys & girls to another episode of the only podcast to play during a high tea in high heat, the 2 Broke Twimbos are back to discuss many important issues. For example, do you read or study? How can you cool down? And did Rihanna just do a collaboration with Tocky Vibes? We had some of our patrons too to help us review new music, enjoy! Subscribe and listen to 2 Broke Twimbos everywhere podcasts are available. We have a new unified link that will take you to the podcast on whatever your preferred app is, as well as all the other links you will need to support and enjoy the podcast:2BT LinkPlease rate and review, and support us on Patreon!

Make and Design with Carina Gardner
Episode 172 Getting Ready for the Best Season Ever

Make and Design with Carina Gardner

Play Episode Listen Later Jul 22, 2022 5:42


It's almost that time of year again! Carina mentions that August has always marked the beginning of her fall season. August is a great time to start thinking about how we can have our best season ever. Carina emphasizes that it is helpful to sit down and create a game plan for how you can make this your best design season ever. You can evaluate the things you can do to control things like how much money you make, how much you design, and how much you produce.   __________ Download Carina's free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY  __________ About Carina Gardner: Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.   Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.   Find out more at https://www.carinagardner.com Check out her most popular program Design Bootcamp here: http://www.carinagardnercourses.com/designbootcamp  Watch this episode as a video at https://www.makeanddesign.com/

Culture Factor 2.0
Season 4 Trailer: The Artist, Collector and Web3 Business Summer Series

Culture Factor 2.0

Play Episode Listen Later Jul 21, 2022 1:17


Hey, Culture Factor family Season Four is here, I'm so excited. But if you have been listening or just arrived here, Season Three brought us an education in Web3 technologies and NFTs. And I was able to share the business strategy side. So you can see how Web2 and Web3 can ignite experiences and creativity. So if you are new here, dig in. I also concluded that season with my own NFT education, it was a collaboration where you can join the Culture Factor family while supporting this indie podcast. So go to hollyshannon.com If you want to make your own, and maybe we'll see it on Twitter. Now, let's talk about Season Four. It is a Summer Series where we talk about the creative shift for artists the mindset of the collector and how businesses evolve products to support the Creator economy. After speaking at NFT.NYC, I found myself in conversations backstage with talent that was on the billboards of Times Square and lighting up all the iconic stages in New York. I bring this all to you in my summer series. I'm really excited. So go grab some rosé let's sip together and please share this show and a glass with your friends.Holly Shannon's WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterWatch Culture Factor and VaynerNFT #web  #business  #backstage  #education  #talk  #collector #NFTNYC #billboards  #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy 

Culture Factor 2.0
Focus on the User Experience or Lose Customers in Web3

Culture Factor 2.0

Play Episode Listen Later Jul 21, 2022 14:08


Welcome to the Summer Series of Culture Factor. I'm Holly Shannon.When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.Over the next few weeks, I'm going to break down the whys, not just the whats, of this new digital space we find ourselves in.Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.Technology accessibility, fiat (or, real cash money)vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I've noticed directly affect people's engagement in this space — both literally and metaphorically.I'll start with some examples. Let's talk about accessibility.Holly Shannon's WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterWatch Culture Factor and VaynerNFTBlockparty Part OneWill Pemble's episode#web  #business  #backstage  #education  #talk  #collector #NFTNYC #billboards  #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy