Podcasts about outlines venture group

Nori has ambitious plans to reverse climate change by using the blockchain to enable the people who draw down CO2 from the atmosphere to get paid for doing so. And the team is in the process of building the infrastructure necessary to make that happen. But how do they go about talking farmers, for example, into using the platform? How do they convince companies to buy CRCs? How do they make the business case for carbon removal? Serial entrepreneur Gillian Muessig currently serves as General Partner at Sybilla Masters Fund, a division of Outlines Venture Group focused on funding diverse and inclusive founding teams. She is also the cohost of CEO Coach, a show designed to break down the art of business development. Gillian is best known as Founding President of Moz, the world’s leading provider of marketing applications and metrics reporting software. With more than 25 years of experience helping small businesses become global brands, she is a sought-after keynote speaker, board director and advisor to companies on four continents. One of the world’s most active entrepreneur-mentors, Gillian has helped more than 1,000 companies launch, grow, pivot and thrive.  Today, Gillian joins Ross, Christophe, and Paul to advise the Nori team around making the business case for carbon removal. She shares her own entrepreneurial journey and the most important qualities of a successful entrepreneur. Gillian explains how the blockchain fits into Nori’s business model and offers her take on the startup’s garbage collector metaphor. Listen in for Gillian’s insight on the best way to approach farmers and potential CRC buyers and learn how Nori can scale faster if the founders are willing to ‘give away their Legos.’   Resources Sybilla Masters Fund MOZ CEO Coach   Connect with Nori Nori Nori on Facebook Nori on Twitter Nori on Medium Nori on YouTube Email hello@nori.com Nori White Paper Subscribe on iTunes   Key Takeaways  [1:15] Gillian’s path to entrepreneurship ‘Grand Dame of internet marketing’ in early years of web Survived dot-com bust with revenue-share agreements White Hat SEO = deserve to be found in search results Enough right decisions to make company survive  [11:07] The qualities of a successful entrepreneur ‘Invent the wheel, don’t reinvent the wheel’ Use available templates for what has been done  [15:01] How the blockchain fits Nori’s business model Facilitates trust between two or more parties Harder to breach 1K people vs. single bank [17:34] How Nori’s approach to climate change is different Remove rather than avoid new emissions Create self-reinforcing feedback loop Restore carbon balance in this century [21:52] Gillian’s take on the garbage collector metaphor Help companies look beyond budget Consumers less likely to do business with litterers [24:37] The history of industrial pollution No consequences to polluting air, water and ground Regulations established around liners Government sues to clean up, collects $ from polluters [27:41] Gillian’s advice around approaching farmers Address financial hit of transition to regenerative ag Focus on how to monetize ‘doing the right thing’ Show data from farmers who have already done it [37:32] The value in persuading a buyer’s board of directors Legal and financial responsibility to company Board priorities carried out by C-suite leadership [42:08] Gillian’s advice for avoiding founder-itis Must eventually hire sales/business development Focus on WHO to approach and HOW to do so  [45:32] Gillian’s favorite mistakes as an entrepreneur Challenge around ‘giving away Legos’ Knock on door one more time    

Listen in as I talk to Gillian Muessig CEO & Founder of Outlines Venture Group.  You can follow her @SEOmom Check out the full transcription on the Heinz Marketing Blog starting Mon. 12/10/18. Gillian has and tells a great story with themes of resilience and challenges throughout.  Among other things we talk about the intersection of work and family and the fact that was more of a work-life mixture than a work-life balance.  She gives some great insights and background info about her time at Moz.  She says... "I guess the short of it is the hottest tip is, again, trust your gut. You know whom you should get into business and which ones you have to pass up. Have a rudder in the water. Know what's important to you in life and what you will prioritize and how that will change over time." Don't miss this one! Thank you to our sponsor, MailTag.io. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. For more info, be sure to check out MailTag.io!