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This week on the Roach Koach Podcast it's all about Who's Tweeting, as Lorin and Matt discuss what is going on in the world of nu-metal. Topics this episode include-Fest access?-Who's Listing with Nu-Metal in the Rock Hall-Who's Covering featuring Bjork?-Who's Recommending some Nu Scratchy Scratch-Who's Giving Feedback on our Stereomud episode-Wife's birthday vs Roach Koach X-Who's in those DMs talking a Korn Netflix hot doc-The return of Palermo-Who's Reading (Lorin!)-And Stupid F'N Matt's Nu Core for Old Heads 2Take a listen!The Crack, the Butt Rock Bracket is here on the Roach Koach Patreon! Subscribe today! Rate, review, and follow Roach Koach on Apple Podcasts and Spotify! We'd appreciate it! Questions about the show? Have album recommendations? Just want to say hi? We'd love to hear from you! Contact the show @RoachKoach on Twitter, Roach Koach on Facebook , Roach Koach on Instagram, or send an email to RoachKoachPodcast at Gmail. Follow the show on Youtube and TikTok! Find every episode of Roach Koach and order your Roach Koach T-shirt at Roach Koach dot com.

There are 1.8 billion Gmail users and a new security scam is taking over accounts! This scam is very sophisticated and can mimic a Gmail generated security e-mail that tells users they need to change and update their password. You've been warned!

Happy St. Patrick's Day! Cat Fest Colorado is back this Saturday in Loveland and 6,000 people are expected to attend. Do you trust a single guy that has cats? A new trading website, Kalshi is offering $1 Billion if you have a perfect bracket this year. Beware of this new Gmail security scam!

Keith sits down with the youngest guest in show history—a 19-year-old college sophomore and student-athlete who's already deeply immersed in real estate and economics, Hunter Taddy. You'll hear a candid Gen Z perspective on money, debt, and the shifting social landscape, along with what's really being taught in today's real estate and econ classrooms.  They explore how young people are navigating college costs, work, and early investing decisions, and how hands-on property management education is shaping one student's path.  If you're curious about where the next generation of investors is headed—and what that might mean for your own strategy—this conversation offers a rare, on-the-ground look without the usual clichés. Episode Page: GetRichEducation.com/597 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  For predictable 10-12% quarterly returns, visit FreedomFamilyInvestments.com/GRE or text  1-937-795-8989 to speak with a freedom coach Will you please leave a review for the show? I'd be grateful. Search "how to leave an Apple Podcasts review"  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— GREletter.com  Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Keith Weinhold  0:01   Keith, welcome to GRE. I'm your host. Keith Weinhold talking with a 19 year old guest that I befriended last year. He's a college sophomore with a real estate investing related major. What does he think about generation Z's future is in person, social life, dead. And what do you really learn about real estate and economics in college today on get rich education.   Corey Coates  0:27   Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guests include top selling personal finance author Robert Kiyosaki. Get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android. Listener phone apps build wealth on the go with the get rich education podcast, sign up now for the get rich education podcast, or visit get rich education.com   Keith Weinhold  1:11   the same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your prequel and even chat with President chailey Ridge personally, while it's on your mind, start at Ridge lending group.com that's Ridge lending group.com   Speaker 1  1:44   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  2:00   Welcome to GRE from Concord, New Hampshire to Concord, California and across 188 nations worldwide, you're listening to one of America's longest running and most listened to shows on real estate investing. I'm your host, Keith Weinhold, and this is get rich education. Increasingly, you know, people ask why even go to college? Is the value of higher education even worth it to drag yourself to an 8am American Lit class while living off of dining hall Breakfast Biscuits and chicken strips for $100,000 a year, it's been estimated that one in seven men are meats, n, e, e, t, that means not in education, employed or training. Why put on a suit and tie and show up at a job when you have a reasonable facsimile of life online and you have discord and Reddit and trade stocks on Robinhood and crypto on Coinbase. Now I don't think that's going to be good for you, and I still think that there are a lot of positives about attending college. At least 15 to 20 colleges close each year in the United States. And despite this, you know, most people that I talk to, they still seem to be mostly positive about college, or they have this expectation that their kids go to college. So anecdotally, this hasn't changed. I probably wouldn't even be as aware of this shift if I didn't read media like I do, if I just talked to people informally, I really wouldn't know. One thing that has not changed also is the notion of the broke college student. I used to be one of those. Now America is just a couple years removed from that wave of elevated inflation and war in Iran has positioned to stoke a second wave of inflation. Today's guest told me that he does pay credit card finance charges, even though he makes more than the minimum payment, just kind of like I did as a college student. The default state of teenage society today is different. It used to be boredom, and now that's been replaced with anxiety. That part has certainly changed, and often it tends to be teen anxiety over such nonsense things. I mean, I have a teenage niece. One example is the burden of maintaining your Snapchat streak? Oh my gosh, if you're a Gen Z or you know what I'm talking about, basically a snap streak where you've got to send a friend a photo or video every single day to keep your streak going, two people have to send it to each other, and people with long streaks, they even like send each other a photo of the floor, just. To keep the streak going. I mean, talk about anxiety over the wrong things.    Keith Weinhold  5:04   Well, today's team guest Hunter, he has a somewhat better grip on life. I haven't met his parents yet, but they've done an amazing job. In fact, Hunter's dad owns rental property, which kind of helps to fuel some of his interests and desire. But in order to cope with inflation and expenses, buy now pay later programs have really taken off. They're widely known, but less widely known. Our rent now pay later plans. They're booming. Platforms like livable, flex and affirm. They're used by lower income and lower credit score tenants that often live paycheck to paycheck. And how it works is that these tenants are extended money at the beginning of the month to pay the rent. They often pay a flat subscription fee plus 1% of the rent. And you know, hey, that could be better than the tenant paying late fees to the landlord. I learned from one tenant that had trouble paying his $1,850 in rent that flex charged him a $15 monthly subscription plus 1% of the total rent for providing the service. So his total fees for the app were around $33 a month rent. Now pay later. You're probably only going to hear more about it, but if you're a landlord, you probably do not know that your tenant is using a rent now, pay later plan, because you just received the full payment on time, and then your tenant pays back the service later. Remember, it is called rent. Now, pay later. Oh, before we bring in our guest, can I ask you for some quick help? Maybe you wanted to tell me what you think about the show. You could have been listening for years, but you don't think that you can reach me. If this show has helped you become a better investor, the best way to support the podcast is to leave a quick rating or review. It helps more investors discover the show. Just tap the five stars in your podcast app. It can take as little as 10 seconds, and I will read it myself. Thanks in advance for leaving a rating and review. Let's meet this week's guest.   Keith Weinhold  7:22   This week's guest is the youngest we've ever had in show history. He's a teenager, so he's about a generation younger than me, and it's his first time on a podcast. He is a sophomore student athlete at the University of Alaska Anchorage, where he competes in the 800 meters for the track and field team. He runs about a 155 his major is management, with a specialization in real estate and property management, and he's just into so many things beyond athletics and academics, he serves as an ambassador for the Widener property management and real estate program. He's also an officer of the real estate management and investment club from Wisconsin. He's 19 years old, a straight A student. He's also an RA that's a Resident Assistant there helping out students at the dorms. Welcome to GRE Hunter, toddy.    Hunter Taddy  8:18   Yeah, I'm happy to be here. Thanks for having me.   Keith Weinhold  8:20   Taddy is spelled T, A, D, D, Y. I met Hunter almost six months ago. A property manager introduced us just thinking that we might have some things in common, and she sure was right. We've gotten together a few times, including going running at one time where, well, I had more than a little trouble keeping up with an active college athlete. The last time we sat down for coffee, just last week, I looked at my watch. We were done, and we sat almost two and a half hours like how many teenagers could really hold my attention for that long? But he just understands the world and politics surprisingly well. For a 19 year old. He's confident and well thought out. He's read War and Peace. He even got some of his own cooking and avoids seed oils. And you know, Hunter being born in 2006 when GRE debuted in 2014 you were eight years old. So before we talk about you, let's talk about your generation, generation Z What do you think some of the markers of your generation are?   Keith Weinhold  9:28   Yeah, so it's as I've shared with you in the past. It's interesting, because especially at UA, I'm mostly surrounded by like, athletes. So athletes tend to be a lot more social, just like how they grown up, they're always around people that tend to be a lot more driven. But then when I talk to, like, non athletes, it's a little bit different. Like, my generation is definitely they're on their phone a lot. I mean, I've told you before, like, I avoid social media. Well, I wouldn't say like the flag, but I avoid it a lot, because I know, hey, how addicting it is. And B, just like, you know, the.The word of my generation is slop or brain rot, and which is most of the stuff on the internet, but Yeah, seems to be like, there's a lot of anxiety in my generation, a lot of, like, lack of accountability, which I've noticed a lot lot of, like, lack of responsibility. And it's almost like self indulgent in a way, where it's like, oh I'm so lazy, or Oh, I'm so this, or I'm so that, and it's just kind of weird. You don't really get that much with like the athletes. Back to the social aspect. I don't know if you've seen that headline recently, that's like, the alcohol industry has lost eight, $30 million over the past four years because he doesn't drink. The real story isn't about Gen Z not wanting to drink alcohol. It's about Gen Z, not like really being social, right? I mean, I don't see that many like, Hangouts as much as, like, when I hear from, like my parents, you know, every night you're going somewhere with your friends or your you know, you're going to the bar, you're going to a bonfire, or things like that. And it's just, you don't see it as much. A lot of people are just in their rooms or online and, you know, the online gaming, online gaming, I don't game a lot, but gaming with friends is actually really fun to do sometimes. But everything's a lot more digital, you know, from the communication to like the spaces, you know, where you hang out, whether it's video games or whether it's VR chat, and some people do that, or discord, or just like internet forums and things like that. Yeah, just lot more digital.    Keith Weinhold  11:24   Yeah, you use little or no social media. Personally, I know you manage the Instagram page for your real estate organization, but yeah, there is more of this perception of in person, social life, maybe not dead, but dying. I've learned that 51% of 18 to 24 year old men have never asked out a woman in person you were sharing with me at how you know people have anxiety just about ordering food in person at a restaurant in Gen Z.    Hunter Taddy  11:54   That's actually funny. So because of how that conversation escalated, I technically did ask her out in Snapchat, but then she was like, you have to ask me out in person. And then I did eventually ask her out in person.    Keith Weinhold  12:06   Now, when it comes to in person meetings, after a few meetings with you, I noticed something rare when it's about seeing people in person, you have virtues that I think are somewhat rare for Generation Z. I mean, you actually show up on time. This this chat we're having right now. It's the fourth time we've gotten together, and you actually showed up early each of the four times, which is something that I really notice and appreciate, which, even for people my age, it seems like it's a virtue that they've lost. I mean, showing up on time is just common decency. That's just doing what you said that you were going to do. I find that pretty interesting. But when it comes to your generation being in college now, I mean, college is tough. You know, when I went to college, I took on student loans. My parents and I each paid for half of the tuition, and also worked a part time job while I was there. So I mean, you hang out with a lot of athletes, but how is it with balancing, you know, the income and student loans? Because, you know, college kids are still pretty poor   Hunter Taddy  13:10   I wanted to run for a division two program, because you can get athletic scholarship. I came in as a walk on. I'm not on any athletic scholarship. I get free housing and free meals for being an RA. Yeah, with my RA position, I actually got the RA position my second semester. So I got it as a freshman, which was like, really, really clutch. So my dad was in the Air Force for 20 years, and I got the GI bill for like, I think, six months. So I got my two first semesters of tuition paid for, and then I got some, like, some money for, like, housing and stuff. I mean, I pocketed most of that just because, I mean, I got it for free already. I don't get any more help from the GI Bill, because I'm not in Wisconsin. But if I went to Wisconsin, I could go to any school for free, like, tuition free. So, I mean, sometimes I do think about that, but with my real estate program. I mean, oh my gosh, the scholarship deadline. Every year they give out like, $50,000 in scholarships. A lot of them are from Widener and then just other like local real estate companies in the area. Last year, I got a $2,500 scholarship to travel to the National Apartment Association's apartmentalized It's like, their yearly conference in Las Vegas, and that was pretty cool. So that stuff kind of went over my head, but a lot of the stuff about AI was, like, just really interesting to hear, especially just about property management. And it's crazy to me, because, like, AI is almost like, my generation's thing, since we're, like, growing up with it, yeah. And then hearing, like, a lot of like, the older people in the property management profession talk about, I mean, they're still talking about when they had to keep their records on pen and paper, or, like, files and stuff. And I'm like, This is crazy. So I have scholarships with the real estate program, if I'm lucky, I can get up to almost $10,000 after the spring. It's.That means I pay in state tuition because I live on campus. It was a deal they were running after covid. So that's only like $5,700 I mean, my scholarships will be able to cover that. This semester, I paid like 2000 of it or something, and then my parents were kind enough to cover the rest, and then I'm going to pay them back right away after the year ends once I get those scholarships. And then, yeah, I get $11 an hour for working desk at my RA job. It's tax free, so, I mean, it's not totally bad, but I don't working desk hours that much because we only have them at night. And then, you know, being an athlete, I don't like staying up until, you know, one o'clock sometimes. I mean, the other night, I had to work a nine to three desk shift, and that screwed my whole for an entire week. Yeah. Okay,    Keith Weinhold  15:48   so when you graduate college in a few years, you could very well come out with a lower student loan balance than a lot of others did, although you might still have an informal loan with dad in there as well. How do you and a lot of people of your generation see your financial future? They sure can be hard to predict, but a lot of people see this crushing debt with student loans, and I wonder, even though it could be far into the future if really Gen Z thinks that they're ever going to be able to afford a home. Now, when it comes to the student loans, I know I shared with you when we sat down for coffee that I had a balance. I think it was like a $20,000 balance when I graduated, because again, my parents paid half of it and I worked part time when I went to school, I shared with you that I just took that balance and paid very little interest on my student loan balance because I kept transferring it repeatedly onto these 0% APR credit cards, and when my introductory rate expired on one card, I would just transfer it onto another card. So I've long been comfortable with debt.    Hunter Taddy  16:52   So me, personally, I do not want to take out a loan from any entity. I'm very fortunate and privileged that my parents are able to, you know, front that money for me when I need it. When I need it, I try to pay them back right away. I do not want student loans like my goal is to get out of college, you know, without owing anybody any money. It's weird, because I'm from such a small town in Wisconsin, and I view trades a lot differently than, like a lot of my peers who grew up in the big cities, I know blue collar millionaires, right? People who just, you know, put their nose to the grindstone, pouring concrete. You know, working driving a semi. Only do that for maybe five or 10 years, like my cousins. My cousin pours concrete, and then the other one, I think, works for construction company, the Midwestern work ethic, they're sitting on 10s of 1000s of dollars in their savings account right now. You can make the argument. Well, their back is going to give out in a couple years. And some of that's true. But also, you know, you don't have to be the guy pouring concrete for how long. You could be the business owner, or you could be the guy who's the plumber for 510, years, and then, you know, start your own plumbing business. That's why I don't look at student loans as, like, I need this college degree to, like, make money or be successful. Like, I've met a lot of people who legitimately have that mindset. That's like, I understand that if you've grown up in that sort of, like sphere, you've grown up with those ideas. But to me, it's like, I know if I can't pay for college, or if I don't graduate college, I know I'm going to be fine. I could go, you know, work construction, or I could go, you know, mow lawns or something. I know, I guess I just view it differently. But a lot of people think they need those student loans. So, I mean, they sign up for them. And I looked it up the other day, the average time to pay off student loans is, like, 20 years or something like that. Yeah, I believe it. That is kind of sad. That's insane to me. I want my lawyers going to college. I want my doctors going to college. I want to college. I want all these people to have a good education. But I mean, like 100,000 to $200,000 I just see that, and it's like, oh, I don't know, man, I sign up for the fast flow every year, but I never get anything Free Application for Federal Student Aid, yeah, but I know some people get, like, Pell Grants. If I'm not wrong, I think the Pell Grants are just, I don't know they have to pay those back. It seemed like I was applying for the Stafford Loan. I was lower middle class. I don't think we quite qualified for the Pell grant. The grant being like, free money and a loan of stuff that you need to pay back. Yeah, of course. And of course, in addition to student loans, we regularly have students using credit cards and probably not being able to pay the full balance, is they make their way and try to pay their way through college. That's certainly one thing that I did.    Hunter Taddy  19:28   Here's something for you, DoorDash, my generation and DoorDash is so crazy. I mean, I look at some of these people we have like a desk, at some of the halls, and the amount of people who just DoorDash some of these people are doordashing every night. And that's not cheap, like, that's sometimes it's like 30 bucks just to get Taco Bell or, you know, Wingstop or something like that, and then Klarna, it's like, finance a pizza. Like, what are we doing here?    Keith Weinhold  19:54   Sure, yeah, you're making a down payment on a blooming onion and financing it and making the last payment on it. Years later or something. Yeah, crazy like that, 100% and yeah, I would imagine home ownership is just seen as something that's so far into the future, it's almost unfathomable.    Hunter Taddy  20:12   Yeah, it's funny to me, because, you know, I come from, again, very small town, the cost of living is, like, extremely low compared to the country. I'm pretty sure Green Bay was voted number one place to live by us, News and World Report couple years ago, number one place to live in the United States. But more of the people back home who work these jobs in the trades, like the thought of owning a home seems a lot more real to them than my friends who are in college. And a lot of that has to do with, you know, like we're in bigger cities. Again, people have more debt, but yeah, I mean, you look at those prices of homes, I think the median home price in Anchorage is like $426,000 and just, you know, looking at that numbers like, how am I ever going to afford that? One of my friends, he's in the real estate program. He's got $40,000 saved up. He's got his Roth IRA maxed out. It's weird, because this is one of the points I want to make. So in my generation, you have people who have all these resources, you know, especially with the internet, and they're doing very well with it. They're taking it and they're running with it. And then you have the other part of my generation who's doing the buy now, pay later option. It's almost like a upside down bell curve or something like that. The people who are good are getting so much better, and the people who are making the bad decisions are getting so much more worse.    Keith Weinhold  21:25   Ah, the K shaped economy starts young.   Hunter Taddy  21:27    It's just interesting to see sometimes, because you have some people like, I can't afford this, I can't afford that, and it's like, yeah, being college student is hard. But then it's like, you buy your $6 coffee every day, and it's, you know, I'm guilty of that too. My spending habits aren't the best. And then you look at like home ownership inflation is real. Cost of living is getting higher. But also my dad talks about this a lot like our standards are getting so much higher, too great. Our houses are getting bigger. Kids don't share bedrooms anymore. All our kids have to have our phone. All our kids have to have the newest thing or the newest coat. And you know, you want nice things for your family. I get that, you know, I don't have a family, so I can only talk about this so much. But I mean, our standards are getting a lot, a lot higher as well. I mean, you look at our grandparents houses, and they're like, these, just small, one story houses, one bathroom. You know, I look at the house that my dad grew up and he shared a room with his brother until he graduated, right? And then you look at all these families kids live in their bedroom, it's so weird to me that like siblings, they know each other, but they don't know each other because they're sitting in their rooms all day and they're looking at their phones.    Keith Weinhold  22:31   You surface a good and salient point hunter that a lot of people don't bring up because the K shaped economy that means a widening disparity between the haves and the have nots, but the entire K also keeps moving up, so standards of living continue to get better for both the haves and the have nots, even though the disparity between them continues to widen, and yes, a poor person today has Wi Fi and has Air Conditioning and a lot of minor conveniences that poor people didn't have 75 years ago. You're listening to get rich education. We're doing something different this week, talking to the youngest guest in GRE history. His name's Hunter toddy. We're going to talk more when we come back about what he's learning in classes, economics and real estate classes, because that is one thing that college students do. Remember, I'm your host. Keith Weinhold.    Keith Weinhold  23:24   Flock homes helps you retire from real estate and landlording, whether it's one problem property or your whole portfolio through a 721, exchange, deferring your capital gains tax and depreciation recapture. It's a strategy long used by the ultra wealthy. Now Mom and Pop landlords can 721, the residential real estate request your initial valuation, see if your properties qualify@flockhomes.com slash GRE. That's f, l, O, C, K, homes.com/g.R, E,    Keith Weinhold  24:00   you know, most people think they're playing it safe with their liquid money, but they're actually losing savings accounts and bonds don't keep up when true inflation eats six or 7% of your wealth. Every single year, I invest my liquidity with FFI freedom family investments in their flagship program, why fixed 10 to 12% returns have been predictable and paid quarterly. There's real world security backed by needs based real estate like affordable housing, Senior Living and health care. Ask about the freedom flagship program when you speak to a freedom coach there, and that's just one part of their family of products, they've got workshops, webinars and seminars designed to educate you before you invest. Start with as little as 25k and finally, get your money working as hard as you do. Get started at Freedom, family investments.com/gre,or send a text. Now it's 1-937-795-8989, yep, text their freedom coach directly. Again, 1-937-795-8989,   Robert Kiyosaki  25:12   this is our rich dad. Poor Dad. Author Robert Kiyosaki, listen to get rich education with Keith Weinhold don't quit your daydream   Keith Weinhold  25:26   Welcome back to get rich Education. I'm your host. Keith winehill, we're talking with Gen Z and student athlete Hunter toddy. He's a sophomore college student, and he's got a management degree with a concentration in real estate investing. So yeah, Hunter, tell us some of the things that you've learned about in an economics class or two that you've taken there at UAA.    Hunter Taddy  25:51   So I had an economics class last semester, but the teacher is basically tenured, and he only posted YouTube videos and like three quizzes was like the entire grade. He made us great at 2000 wasn't gonna say and didn't even grade it. So I didn't learn anything about economics, but that was macro, and now I'm in micro. And this professor, he's fantastic. He talks to Anchorage and Alaska legislators all the time. He was on Meet the Press Like he's very, very, very, very smart and well spoken, one of my and professors, and he's also Yale educated, as I understand. Yeah, I always get crap from my cross country teammates because most of them are STEM majors. There's a lot of engineers, and then there's, you know, you have people who are in, like, kinesiology, and then a lot of aviation, but they always give me crap because, like, oh, business, it's supply and demand, blah, blah, blah. But then, like, legitimately, economics has been so fascinating for me, just like, you know, consumer behavior, opportunity cost, trade off. One of the things is rent control, right? Definitely a big conversation, especially in, like, my generation, you know, because of all these rising prices. And then, you know, the landlord always gets the negative connotation, right? Landlords are greedy. I wouldn't even as a college student. Well, you think about rent control is like as soon as you put that binding price ceiling on the rent prices in an area, that's why there's not enough housing on the West Coast. That's why landlords are painting over the light switches, or they're not fixing your toilet, or they're not fixing the leaky sink. There's just a lack of understanding general society about, like, just how markets work and why. You know, businesses make certain decisions that they do. That's one thing with, like, a lot of my generation, is a lot of them are almost anti business, in a sense, right? In a sense, but they love being consumers. What my dad talks about a lot is as the business owner, like when you work for a company, a lot of the times you can clock in, clock out, you go home and you lay your head on the pillow, and you don't have to worry about anything, right? But when you're the business owner, like my dad, and if you have a lot of anxiety, like he does, about certain things, and you stress a lot, you're up at 2am wondering if the LVP you put in someone's kitchen is going to buckle, well, then you're gonna have to go back and fix it all and all these things, and so I definitely have a lot more to say understanding for like business owners and like landlords. Yeah, the economics classes just broaden my understanding of how the world works. I think that's a class everyone should take, and it is a general ed but I think it's a class everyone should pay attention to as well.    Keith Weinhold  28:18   Sure, rent control gives landlords no incentive to make improvements to a property. So yeah, it's good that you're learning about this in econ class. Tell us about some of the other things that you've learned in economics or in your more real estate investor centric college courses.    Hunter Taddy  28:36   So I'll focus more on the real estate stuff. So Dean Widener, Widener apartment homes, one of the top five, I think, largest owners of apartment homes in terms of units like in the United States, right? He basically came to Anchorage, and he wanted to build the Widener program, basically like a farm for property managers, like, you know, give this education. And then they, you know, they come work for widener. They come work for, you know, whoever a lot of the education has to do with property management. So there's leasing, asset maintenance. Talk a lot about operating budgets, risk management. All students in the program memorize the cash flow performer by heart. So, you know, you have gross potential income loss to lease, vacancy, net revenue, other income, expense reimbursements. Maddie poo, which is maintenance, admin, taxes, insurance, payroll and utilities. Have you heard that acronym before? What is it? Yeah. Maddie poo, I pretty sure my professor, like, that's kind of like his thing. I didn't finish it all, but we have it all memorized, and then we do, like, a lot of fair housing and landlord tenant law. Yesterday, in my Real Estate Investment Finance course, we were analyzing loans, and we were making like amortization tables, yeah. And then so we were looking at like interest rates, how a balloon loan works, variable interest rates. I took real estate Maintenance and risk last semester, and that was really awesome. We got to visit buildings all across Anchorage and talk with the property managers, talk about maintenance systems, general maintenance of the property, property management, the day to day, things like that. And then leasing, we actually had us basically go undercover. We have to have three properties, and we go do a showing at all of them, and then we had to review them, and we did a presentation about them, and, like, we basically reviewed them and graded, like the leasing agent, and how they did that one was really cool.    Keith Weinhold  30:33   Okay, so the mock tenant, grading a leasing agent, yeah, then showing you amenities, explaining lease length, things like that,    Hunter Taddy  30:41   and then seeing if, you know, they violated any like Fair Housing things. He said, Don't necessarily try and bait them, but one of the questions that one of my classmates asked, so what kind of people live here? And then the good property manager, you know, it says we rent to anyone that fits our criteria. And then you have some people that's like, oh, you should have said that. Yeah, yeah, it's pretty touchy, age, race, family status, right? Yeah. So we definitely have that drilled in our heads as well, like landlord tenant law and then, like, fair housing, you    Keith Weinhold  31:11   told me something interesting when we got together, when you run the numbers for property, that the numbers always work better in one condition than they do in another.    Hunter Taddy  31:20   So we do cap rate. And so cap rate is noi over value, I believe, yep. So we analyze the cap rates for all the properties, and then we see what is our return if we pay cash or whatever is our return when we pay leverage. And sometimes it's better if you pay cash, or sometimes it's better if it's leveraged. But I always think even if you could pay cash, you pay, say, $3 million for the whole complex, well, you could put a $500,000 down payment on six other properties. So I always thought that was weird, because that's just, I read Rich Dad, Poor Dad, after my dad recommended it to me, and then it just talking to my dad about leveraged investments. Yeah, why don't you do that instead? Oh, he said,    Keith Weinhold  32:00   right, as long as you control your cash flow and pay the mortgage and the operating expenses. Yeah, we typically talk about getting the leverage here, because the appreciation grade has absolutely nothing to do with the amount of equity that's in the property. Is there anything else interesting that you learned from going out in the field and actually seeing some properties or talking to some managers? And I think this is really interesting, because a lot of times when people graduate college, they tend to broad brushstroke students or new graduates, and say, Yeah, but they haven't gotten out in the real world yet, but you actually are as a student.    Hunter Taddy  32:33   Yeah. So that's one thing I really love about our program, and I really love our professor. He owns properties himself. It's not like a pyramid scheme thing where, like, almost like, you're going to college to learn how to be a professor, and sometimes that we need those people for, like, research and stuff. But like, he's actually done the work. He knows what it's like. He can relate to things that we're talking about. Yeah, we get a lot of that real world experience, which is really awesome going about that, like the leasing experience. One of the things with, like, a lot of the managers, especially in Anchorage, because there's such a housing shortage, a lot of them didn't really like try, because they like, almost don't have to, because, I think a lot of them assume you're gonna lease someone anyways, no matter, because it's not necessarily really competitive. So because the vacancy rate is so small, yeah. So it's just like, here's the kitchen. You know, we're actually taught in leasing class, leasing strategies. And also, what's really good about our classes, we read, like, a lot of personal growth books in our classes. So like in our leasing class, our professor had us read The Seven Habits of Highly Effective People, Stephen Covey and yeah. And then I think for our real estate investment class, we're going to read the compounding effect. I don't know what it's about, but I mean, I really appreciate how our professor gives us, like, those books and that knowledge that's not just, you know, specific to real estate. It's like how to become like a better person, or how to become better at personal finance in general.    Keith Weinhold  33:58   All right, so some conceptual and some mindset stuff, along with more of the hands on and more of the numbers. Well, before I ask you, what's next for you, do you have any last thoughts with what you've learned in class, or just anything overall about your generation and lifestyle and getting along financially? For a college student,    Hunter Taddy  34:18   in April, I'm going down to Austin for the property con, which is Institute of real estate management, big conference. I think they have this one every year too. I think John Quinones, the guy from what would you do, is going to be like one of the keynote speakers. So looking forward to that, definitely looking forward to some of, like, learning more about, like AI, and how it's used in, like, the property management, like real estate sphere, and then I'm kind of interested in green building, because it almost seems to be like, Win win, right? Because better for the environment and then better for the investor most of the time, you know, like, through these retrofits, like you're just switching to LED light bulbs, we actually, we ran those numbers a lot in my.In its class. Like, you know, what would it be like if you switch from iridescent to LED light bulbs? And it's like, that's like, what are the things that all property managers should do? Because you're saving, sometimes 1000s of dollars and seven or 10 year period, or whatever it is, improve the cap rate, right there? Yeah, I want to definitely learn more about, like, the green building. And also, just because, you know, I'm a healthy person, when I build my house one day, I don't want to have, like, a lot of toxic materials and stuff as well. I have one friend. He's really, really dialed in his health. They're talked about him with you before, but he, like, he's not even have drywall in his house because there's some, like, toxic thing in drywall, or something, like, he's gonna build it out of brick and mud or something, I don't know.    Keith Weinhold  35:39   Oh, he can't just go live in any rental. Yeah, well, Hunter, this has been really good. Your dad owns rentals in Wisconsin, and like you mentioned, he's red, Rich Dad, Poor Dad himself. So that's kind of an influence on you. And you do have a management internship back in Wisconsin this summer. But before we go on, you mentioned to me that your dad owns a certain type of apartments in Wisconsin, and I've never heard of that type before. What are they called? And then, what does that mean?    Keith Weinhold  36:06   I think the name is local to the city itself in Manitowoc, Wisconsin. So they're called custerdales. I think there were homes built after World War Two, I believe, for like GIS and things like that so well. Just before he got in the Air Force, he was in Saudi Arabia for a year, and he was thinking about, you know, what am I going to do when I retire? Because he knew after the year was done, he was going to retire and come back to Wisconsin. And one of his friends got him into real estate, and he talked to my mom a little bit, and they just started buying properties. So that was in 2018 and now they own about 70 units, mostly duplexes, with their biggest being a five Plex. They also have a 18 bed assisted living facility. Most of the the 70 units are called custerdales. They're all like, cookie cutter, like, the same they're basically the same layout, you know, sometimes it's just flipped or whatever. And he basically did the same thing each time, a lot of them were, like, really run down ones that they purchased had someone with a chicken living on top of the refrigerator. And then when they locked the place up after they bought it, he broke back in and took stuff. And so they've really, actually, like, helped the community in a way, by remodeling a lot of these homes. And then my dad would refinance them, and then he would take that money and then invest it into another property. And he just kept doing that again and again and again. Yeah, so buy and hold we self manage, because there's not really a reputable property management service in the area. This is near Manitowoc, Wisconsin. Maybe you've heard that name before. Manitowoc, they make heavy construction equipment, and you are going back to Wisconsin this summer for a management related internship, yeah, well, Hunter, well, this has been great talking about what your generation's like, what you do in your classes, and the practical experience that you're already getting as a 19 year old. I mean, you're just substantially further ahead than I was as a geography degree student and major way back in the day, if anyone wants to reach out to you, see what you're doing, or contact you. What's the best way for them to do that? Hunter.    Hunter Taddy  38:09   So I don't have Instagram or Facebook, but I do have LinkedIn. So if you just search Hunter toddy again, T, A, D, D, y, on LinkedIn, you can find me there. Also just give my email. It's H hottie 007 at Gmail.    Keith Weinhold  38:26   All right, look that up if you want to reach out to Hunter. Yeah, it's been great having you here. Thanks so much for coming on to the show.    Hunter Taddy  38:32   Thanks forhaving me.    Keith Weinhold  38:40   Yeah, a fresh perspective from college student, Hunter toddy today. He has got his act together amazingly well for a teenager, and you know, talking to him made me think about something like I said when I graduated college, and it was just with a bachelor's degree. By the way, pretty humble bachelor's double major, geography and regional planning, I had that 20k in student loan debt, which I transferred onto 0% APR credit cards, over and over again and inflation adjusted terms, that might be 40k in today's dollars. I had no incentive to pay it down, let alone pay it off, since my finance charges were essentially zero, so that's why I probably carried that balance for close to 20 years. But this is the first time that I thought about the fact that that very habit was probably a benefit to me, not because it saved me from paying interest on student loans, but because it got me comfortable withholding debt for the long term and rationalizing that there would be an opportunity cost of paying off that debt, because a payoff would have meant that I would forego the opportunity of investing those dollars to get gains, that habit got me comfortable with prudently using debt and leverage as a real estate investor, and that helped me own and control more property sooner. So it was a somewhat autodidactic approach to good debt. Today, we talk with a young, likely soon to be investor, oppositely next week here on the show. We're talking about the book end, on the other side of the shelf, and that is when you're ready to retire from real estate, you can exchange your properties into a fund, pay zero capital gains tax or depreciation recapture. And unlike a 1031 exchange, what you've done is you have totally exited the direct real estate business with a 721, exchange, and you still get financial upside with zero management duties retired. Finally, if you've ever wanted to tell me what you think about the GRE podcast, if this show has given you some fresh perspective or helped you become a better investor. The best way to support the show is to leave a quick rating or review. It helps more investors discover the show. Here's how to do it inside the get rich education Show page on Apple podcasts, scroll about halfway down to ratings and reviews. Tap the purple stars to rate, and then tap the purple words write a review on Spotify from the get rich education podcast, tap the three dots near the top of the show page, tap rate podcast and leave your star rating. That's all it takes. It's crazy that this show has almost 6 million total listener downloads, but yet, across all platforms, we have perhaps only 1000 reviews, and that's probably because I rarely ask for them. I would greatly appreciate it. Until next week, I'm your host. Keith Weinhold, don't quit your Daydream.   Unknown Speaker  41:59   Nothing on this show should be considered specific personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively   Keith Weinhold  42:27   The preceding program was brought to you by your home for wealth, building, get richeducation.com  

Bill Frost (BillFrost.tv, BillFrost.substack.com, X96 Radio From Hell) and Tommy Milagro (SlamWrestling.net) talk The Oscars, Imperfect Women, Invincible, The Lady, Peaky Blinders: The Immortal Man, Jury Duty Presents: Company Retreat, The Rise of the Red Hot Chili Peppers: Our Brother Hillel, The Bachelorette, The Comeback, Saturday Night Live UK, Rasslin' News, R.I.P. Buffy the Vampire Slayer (Reboot), Frost Warning: Marshals, DTF St. Louis, Rooster, Young Sherlock, The Last Thing He Told Me, Monarch: Legacy of Monsters, and more.Drinking: Gin & Tonics made with gin and accoutrements from OFFICIAL sponsors Madam Pattirini Gin (Ogden's Own Distillery) and Boozetique.Yell at us (or order a TV Tan T-shirt) @TVTanPodcast on Threads, Bluesky, Facebook, Instagram, or Gmail.Rate us and comment: Substack, Spotify, Apple Podcasts, YouTube Music, YouTube, Amazon Podcasts, Audible, TuneIn Radio, etc. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tvtanpodcast.substack.com

Favour Obasi-ike, MBA, MS hosts a two-part deep dive on email marketing and CRM platforms from the Marketing Club on Clubhouse, joined by Alex (HubSpot, agency owner), Sandra (MailerLite, digital products coach), and David (Flodesk, just starting out).The conversation spans why four out of five marketers prefer email over social media, how a single font size change drove a 73.7% open rate,Flodesk's Magic Links and auto-segmentation features (Read on G2 Reviews), subject line testing with CapitalizeMyTitle.com, deliverability testing with mail-tester.com, the "send fewer emails, get higher clicks" strategy, and the critical difference between first-party and second-party data.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey TakeawaysFont size 16 is the email sweet spot. Favour moved from 12/14 to 16 and hit a 73.7% open rate and 68.9% click rate — his highest ever.Send fewer, better emails. Cutting from 16 emails/month to 4 increased click rates from 3.5% to 17.9% over three months.For every $1 spent on email marketing, expect $42 back in impact across traffic, connections, and conversions.Flodesk Magic Links auto-segment subscribers based on what they click, eliminating manual workflow creation.Test deliverability before sending. Use InboxBooster.com to check inbox placement across Gmail, Outlook, Yahoo, and AOL. A Wikipedia link triggered spam in Favour's test.Use CapitalizeMyTitle.com to score subject lines on readability, SEO, and sentiment. Score green on all three before sending.Memorable Quotes"Four out of five marketers say they would rather give up social media marketing than email marketing." — Favour [03:10, Pt.1]"It's not just what you say. It's how you say things, and how it's layered." — Favour [13:05, Pt.1]"The content you send to your audience is more important than what platform you use." — Sandra [31:18, Pt.2]"Email marketing is like an animal in itself. It's not just about sending email. It's about analyzing the data." — Sandra [29:41, Pt.2]"We divided our time in half and got more impact. From 16 emails in May to 4 in August — 15% increase in click rates." — Favour [52:00, Pt.2]FAQsQ: Which CRM platform does Favour recommend?Flodesk. He has used it since 2019 (beta). It partners with Amazon SES for high deliverability, costs $19/month for unlimited subscribers, and offers Magic Links for auto-segmentation.Q: What other platforms were discussed?Alex uses HubSpot (B2B agency), Sandra uses MailerLite (small list, digital products), Melo uses MailChimp, and Ty uses Klaviyo. Each fits different business needs and budgets.Q: How do I improve my email open rate?Increase font size to 16, test subject lines on CapitalizeMyTitle.com, test deliverability on mail-tester.com, and segment your list so every email is relevant to the recipient.Q: How often should I send emails?Quality over quantity. Favour cut from 16/month to 4/month and saw click rates jump from 3.5% to 17.9%. Send fewer emails with more substance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when AI stops helping with work—and starts doing the work itself?This episode connects a set of developments that business leaders should not ignore. From Sequoia's thesis that AI is replacing services, not just software, to Anthropic's findings that AI adoption is still far behind AI capability, the message is clear: the bottleneck is no longer technology. It is implementation.The bigger takeaway is even more important. Google, Microsoft, and Anthropic all released capabilities this week that make autonomous, business-ready AI workflows far more practical than they were even a few months ago. For leaders, that means the window to experiment is still open—but it may not stay open for long.In this session, you'll discover:Why AI is increasingly targeting work itself rather than the software layer around itThe difference between intelligence work and judgment work, and why that matters for business leadersWhat Anthropic's Claude usage data reveals about the gap between AI capability and actual adoptionWhy friction—not technical limitations—is slowing AI transformation inside companiesHow Google's new Workspace CLI expands agent access across Gmail, Drive, Docs, Sheets, and moreWhat Microsoft Copilot Cowork could mean for enterprise automation inside Microsoft 365Why AI review systems will become essential as AI-generated output scales across functionsHow autonomous agent loops could reshape software, marketing, sales, customer service, and product developmentWhat recent layoffs at Meta and Atlassian suggest about the future of knowledge workThe legal battles emerging around AI, from copyright to legal advice to data privacyAbout Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

It's the biggest fight in Roach Koach history. It's Matt vs Jenny & Lorin. Matt still thinks he's right but it's up to you to decide. Welcome to ROACH KOACH X.Take a listen!The Crack, the Butt Rock Bracket is here on the Roach Koach Patreon! Subscribe today! Rate, review, and follow Roach Koach on Apple Podcasts and Spotify! We'd appreciate it! Questions about the show? Have album recommendations? Just want to say hi? We'd love to hear from you! Contact the show @RoachKoach on Twitter, Roach Koach on Facebook , Roach Koach on Instagram, or send an email to RoachKoachPodcast at Gmail. Follow the show on Youtube and TikTok! Find every episode of Roach Koach and order your Roach Koach T-shirt at Roach Koach dot com.

A Google account includes Gmail, YouTube, and much more. If you want to keep those services separate, you'll need separate Google accounts.

Our 236th episode with a summary and discussion of last week's big AI news!Recorded on 03/06/2026Hosted by Andrey Kurenkov and Jeremie HarrisFeel free to email us your questions and feedback at andreyvkurenkov@gmail.com and/or hello@gladstone.aiRead out our text newsletter and comment on the podcast at https://lastweekin.ai/In this episode:* OpenAI released GPT-5.4 Pro with a 1M-token context window, mid-response course correction, native computer-use capabilities, improved tool use, higher GPT-VAL performance (83%), and “high cyber capability” safety measures; OpenAI also launched GPT-5.3 Instant with a less “preachy” tone and a claimed 26.8% hallucination reduction.* Google upgraded Gemini 3.1 Flash Lite with faster time-to-first-token and higher throughput, released a CLI for integrating agents with Gmail/Drive/Docs, and discussion highlighted real-world agent failure risks (including an example of an AI-driven mass email deletion).* Luma launched unified multimodal models and Luma Agents for end-to-end creative work across text, image, video, and audio, including a reported ad localization use case completed in 40 hours for under $20,000.* Defense-contract controversy escalated: Anthropic was labeled a supply chain risk (later narrowed), OpenAI's DoD contract language emphasized “all lawful uses,” consumer cancellations boosted Claude's app rankings, OpenAI saw departures and announced a $110B raise at a $730B valuation, Alibaba lost key Qwen leaders, a lawsuit alleged Gemini contributed to a suicide, Anthropic warned of major labor disruption, and METR corrected its AI time-horizon estimates.A thank you to our current sponsors:Box - visit Box.com/AI to learn moreODSC AI - go to odsc.ai/east and use promo code LWAI for an additional 15% off your pass to ODSC AI East 2026.Factor - head to factormeals.com/lwai50off and use code lwai50off to get 50 percent off and free breakfast for a yearTimestamps:(00:00:10) Intro / Banter(00:01:19) News PreviewTools & Apps(00:02:10) OpenAI launches GPT-5.4 with Pro and Thinking versions | TechCrunch(00:12:31) OpenAI GPT-5.3 Instant less likely to beat around the bush • The Register(00:16:07) Google releases Gemini 3.1 Flash Lite at 1/8th the cost of Pro | VentureBeat(00:19:23) Google makes Gmail, Drive, and Docs 'agent-ready' for OpenClaw | PCWorld(00:27:02) Luma launches creative AI agents powered by its new ‘Unified Intelligence' models | TechCrunchApplications & Business(00:30:05) Anthropic CEO Dario Amodei calls OpenAI's messaging around military deal 'straight up lies,' report says | TechCrunch(00:41:56) No ethics at all': the 'cancel ChatGPT' trend is growing after OpenAI signs a deal with the US military | TechRadar(00:45:54) OpenAI raises $110B in one of the largest private funding rounds in history | TechCrunch(00:56:07) Alibaba scrambles after sudden departure of Qwen tech leadPolicy & Safety(01:00:12) Pentagon approves OpenAI safety red lines after dumping Anthropic + Where things stand with the Department of War Anthropic + Microsoft says Anthropic's products remain available to customers after Pentagon blacklist(01:09:11) A new lawsuit claims Gemini assisted in suicide | Semafor(01:15:24) Anthropic just mapped out which jobs AI could potentially replace. A 'Great Recession for white-collar workers' is absolutely possible | Fortune(01:21:54) We're correcting a mistake in our modeling that inflated recent 50%-time horizons by 10-20%See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Roach Koach Podcast, the journey through 2003/04 sophomore albums continues! It's Stereomud's second and final album, Every Given Moment. Topics this episode include:-ROACH KOACH X-Not knowing this was a series-Featuring “Breathing”-The new Mortal Kombat II trailer-Wolfing out-Creating a catch phrase-Playing “Define This” at Christmas dinner-Amazon reviews-Volleyball camp-The Culver's Spread-Calling a song “Yesterday”-And Canon Talk, where Lorin and Matt decide if Stereomud deserve a spot in the Nu-Metal CanonTake a listen!The Crack, the Butt Rock Bracket is here on the Roach Koach Patreon! Subscribe today! Rate, review, and follow Roach Koach on Apple Podcasts and Spotify! We'd appreciate it! Questions about the show? Have album recommendations? Just want to say hi? We'd love to hear from you! Contact the show @RoachKoach on Twitter, Roach Koach on Facebook , Roach Koach on Instagram, or send an email to RoachKoachPodcast at Gmail. Follow the show on Youtube and TikTok! Find every episode of Roach Koach and order your Roach Koach T-shirt at Roach Koach dot com.

Tom Nassr, co-founder and CEO of X-Ray, walks us through building a Zapier Agent from scratch in under 10 minutes. He demonstrates a practical use case: creating an AI agent that scans Gmail for specific emails and delivers a weekly summary to Slack. You'll learn the key difference between Zapier Agents and traditional Zaps, when to use each, and how to think about deterministic vs. non-deterministic automation.Check Tom's youtube channel: https://youtube.com/@xrayautomation Resources Mentioned: • Zapier: https://zapier.com/• X-Ray Website: https://xray.tech/ • X-Ray Search Tool (free): https://search.xray.tech/

Before you start posting on social media or running ads, there are a few important things you need to set up first. In this episode, I'm sharing what you need to do before you start marketing your new business so your marketing actually works. Many new business owners jump straight into promotion without building the right foundation. That can lead to wasted time, confusion, and inconsistent results. Instead, focus on creating a strong base that will support all of your future marketing. In this episode, you'll learn: ✔ Why your website needs to be optimized before marketing ✔ How to choose the right social media platforms for your business ✔ What to include when optimizing your social media profiles ✔ Why creating your first 10 posts in advance helps you stay consistent ✔ How building a marketing foundation makes everything easier If you're launching a new business or just getting started with marketing, this step-by-step approach will save you time and help you grow faster. RESOURCES MENTIONED IN EPISODE: - Google Sites - https://sites.google.com - Canva - https://partner.canva.com/JillWFox - MailChimp - https://mailchimp.com - GMail - https://workspace.google.com - SIMPLE MARKETING SUPPORT - https://www.foxsocialmedia.com/membership Subscribe for simple, practical marketing strategies for small business owners. *Some links are affiliate links

Delete These Subscribers Now Why a Smaller Email List Makes You More Money If you've followed me for any length of time, you know I've built my entire business on the fact that your email list is everything. I've been saying it for 17 years. Grow your list. Nurture your list. The money is in the list. So what I'm about to say might shock you. I want you to delete people from your email list. Not one or two. Hundreds. Maybe thousands. I know. Coming from me, that sounds almost blasphemous. But here's what's 100% true… that list you've worked so hard to build might actually be working against you. A big list full of people who never open, never click, and never engage isn't the asset you think it is. It's dragging down your open rates, destroying your deliverability, and sneakily convincing Gmail to send your emails straight to spam. Every single time you hit send, those lurker subscribers are making it harder for the people who actually want to hear from you to see your emails. A few years ago, I was looking at our email metrics and something wasn't adding up. We had a solid list size, but our open rates were tanking and our launches weren't performing the way they should have. That's when we got serious about something that should have had our focus from the start: list health. What we learned flipped our entire approach on its head. In this episode, I'm walking you through exactly what we did, how to know who's worth fighting for and who's dead weight, and why a smaller, cleaner list will make you more money than a bloated one ever will. RESOURCES MENTIONED IN THIS EPISODE: You've built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll break down what's quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you're ready for predictable revenue, you can save your seat here. My Newsletter and Nurture Funnel Revenue Consistency Formula Free Training Kit Kajabi Active Campaign MailChimp Flodesk HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Disengaged Subscribers Drag Down Your Entire List — Email providers like Gmail, Yahoo, and Outlook track engagement. When a large percentage of your list ignores your emails, that affects your reputation with providers. Your emails land in spam folders or get buried in the promotions tab. This affects everyone, including your most loyal subscribers. 2️⃣ Use the 90-Day Rule to Identify Your Quiet Quitters — Create a segment of subscribers who have been on your list for at least 90 days, but haven't opened an email in 90 days and haven't purchased in 90 days. These are the people who have had plenty of opportunities to engage and consistently haven't. That's your starting point for a re-engagement campaign. 3️⃣ A Clean List Is More Profitable Than a Big List — Once you remove the people who never open, your metrics finally tell you the truth. You can see what subject lines actually work, what content resonates, and what offers get traction. You stop second-guessing your strategy based on numbers that were being skewed by people who were never going to engage anyway. And your launches become more predictable because you're measuring what's real. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

AI tools are everywhere right now… but if you're a Realtor, the real question is: how do you actually use them in your day-to-day business?In this episode of The Katie Lance Podcast, I'm sharing a behind-the-scenes recap of a recent Coffee with Katie training where we explored how real estate professionals can use Gemini and Google tools to work smarter, save time, and simplify their workflow.Many agents are already using Gmail, Google Docs, Google Sheets, and Google Drive every day. When you add Gemini into that ecosystem, those tools become a powerful productivity stack that can help you move faster without adding more complicated tech.In this episode, I walk through nine practical workflows you can start experimenting with right away, from drafting listing descriptions to researching market trends and organizing content ideas.Remember: AI should support your expertise — not replace it. Think of it as a first-draft assistant that helps you stay consistent and efficient during busy seasons.If you've been curious about AI but want practical, real-world examples for real estate professionals, this episode is for you.Links Mentioned in This Episode:Gemini + Google Tools Class#GetSocialSmart AcademyFree resource libraryQuestions? DM me on Instagram @katielance - thank you!

Van and John talk about the AU Men's Basketball team as it reaches the end of its run, seemingly. Plus Listener Questions and all the usual hootenanny. Watch the episode on YouTube:  https://www.youtube.com/@auwishbone301/streams Be a part of the AU Wishbone Family by becoming a patron of the shows:  https://www.patreon.com/vanallenplexico Contact the show via Twitter at @AUWishbone and via email: AUWishbone (at) Gmail dot com. Brought to you by White Rocket Entertainment. www.auwishbone.com www.plexico.net

Criminosos tentam invadir contas do WhatsApp e Signal de autoridades e jornalistas. Por que a Nintendo está processando o governo de Donald Trump nos Estados Unidos? Entenda. WhatsApp testa novo visual e deixa tela de chat mais moderna; confira Galaxy S26 Ultra é resistente? Teste de queda revela que câmeras estão mais frágeis. Como montar um PC bom e barato em meio à crise de chips e Google simplifica integração do OpenClaw ao Gmail e outros apps!

It's time to revisit the Edgecrusher. Grab some popcorn and grab a seat because this re-up is about to CHANGE THE WORLD!!! Thank you to all the Roach Ryderz and Indigo Angelz that voted on our Patreon.Take a listen!The Crack, the Butt Rock Bracket is here on the Roach Koach Patreon! Subscribe today! Rate, review, and follow Roach Koach on Apple Podcasts and Spotify! We'd appreciate it! Questions about the show? Have album recommendations? Just want to say hi? We'd love to hear from you! Contact the show @RoachKoach on Twitter, Roach Koach on Facebook , Roach Koach on Instagram, or send an email to RoachKoachPodcast at Gmail. Follow the show on Youtube and TikTok! Find every episode of Roach Koach and order your Roach Koach T-shirt at Roach Koach dot com.

Great marketing does not start with your product. It starts with your customer. In this conversation, I speak with marketing strategist Scott Hornstein about why storytelling, customer research, and trust are the real drivers behind successful brands. Scott shares lessons from decades in marketing, including his work with IBM and major technology launches, and explains how companies often fail when they focus on themselves instead of the people they serve. You will hear how listening to the voice of the customer can reshape messaging, build trust, and unlock growth. Scott also reflects on entrepreneurship, resilience, family, and the mindset required to get back up after setbacks. I believe you will find this conversation both practical and encouraging as you think about how relationships and trust shape business success. Highlights: · Creativity in Queens – Scott reflects on how music and culture shaped his early creativity.04:10 · From Literature to Marketing – His love of books leads him toward storytelling and marketing.12:57 · Learning to Experiment – A mentor teaches the value of trying ideas and learning from failure.20:46 · The Customer as the Hero – Scott explains why marketing must center on the customer.31:48 · Customer Insight Drives Messaging – Research helps reshape a company's message and market entry.41:23 · Resilience Through Setbacks – Scott reflects on perseverance in life and business.50:59 Top of Form Bottom of Form About the Guest: I currently live in Reston VA, my wife and I having moved there to be close to our 2 daughters and our 2 granddaughters. I am an independent business consultant specializing in storytelling – which embraces marketing, research, and content. Family is the most important thing in my life and it has taught me that lasting relationships, business and personal, are steeped in empathy and commitment. I was born in Manhattan on July 25, 1950. My parents soon moved the family to the up-and-coming borough of Queens. I attended the public schools in and around Forest Hills.  Writing was always my goal. I graduated NYU as an English major.  Upon graduation I traveled, then pursued my (naïve) dream of living as an artist – as a writer, an actor, and a musician. I wrote plays for the brand-new cable industry, wrote for a movie-making magazine, was in several off-off Broadway plays, worked as a pick-up musician. I helped in the office for a former professor to earn subway money. Got tired of starving to death. Took a job with CBS in the Broadcast Center, pulling together the Daily Log for the local station. Then, got hired to answer Bill Paley's mail. Then, I was hired as a marketing manager for Columbia House where I got some of the best advice – keep going. I met this guy from my neighborhood while commuting to my job in Manhattan. Turns our he worked for Y&R and said they were looking for someone. I interviewed and jumped over to agency-side work as an Account Executive, then Account Supervisor, then, going back to my roots, copywriter and eventually Creative Director. The entrepreneurial life has been a roller coaster, but I have been blessed to work with some brilliant people in marketing and sales, and some great companies. It allowed me to understand how I can really help my customers become successful in the long-term. Ways to connect with Scott**:** LinkedIn Medium www.hornsteinassociates.com About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi everyone, and welcome once again to another episode of unstoppable mindset today. Our guest is Scott Hornstein, although when he came into the Zoom Room, I said, is it Hornstein or Hornstein? And of course, he also understood, because we're both of the same age, and are both fans of Young Frankenstein, who always said that his name was really pronounced Frankenstein. But you know, you have to have to know Gene Wilder for that. But anyway, if you haven't seen that movie, you got to see it. Mel Brooks at his best, but Scott is a marketing person and specializes a lot in storytelling, which fascinates me a lot, because I am a firm believer in storytelling, and I know we're going to have a lot of fun talking about that today. So Scott, I want to welcome you to unstoppable mindset. We're really glad you're here. Scott Hornstein  02:20 Thank you so much, Michael. I have to start by saying I have great respect for your work, and this is really quite a privilege for me. Thank you very much. Michael Hingson  02:32 Well, thank you. You're a long way from where you were born, in New York, in Manhattan. Now you're in Reston, Virginia, but that's okay. Well, you're not that far. It's just a short train ride, a few hours. Scott Hornstein  02:41 I That's true. That's true, although with that particular train, you can never be sure exactly how long it's going to be good Michael Hingson  02:52 point, yeah, yeah, good point. It is one of the things one has to deal with. But that's okay. But, you know, I've taken that train many times, and I've taken the the Metro liner as well, and also just the regular train. And I like the trains. I enjoy the train. I wish we had more of them out here. Scott Hornstein  03:15 I do too. I when it a long time ago in business, when I had a client here in DC, and I was living in Connecticut, I started taking the train, and it was so superior to flying. Oh yeah. And then recently I was, as I was mentioning to you, I was in Germany and taking the trains there is just wonderful. It's so superior. Michael Hingson  03:47 Yeah, I wish we would have more of them out here. If I, for example, want to take a train to San Francisco from where I live in Victorville, the only way I can do it is to take a train at roughly four in the morning to Los Angeles and then transfer on a train to go to San Francisco, which is no fun. I'll fly because it's it's kind of crazy, but I like the trains, and wish we wish we had more of them all over, and wish more people would use them. It's a lot better than driving, and it's a lot more pleasant. When I lived in the east, there were any number of times that I knew people who would travel from like Bucks County in Pennsylvania to New York Wall Street people, and they would go two, two and a half hours on the train every day and back again. And they formed discussion groups or other sorts of things. They they made it a part of their regular day, and it was there was nothing to them to do that. Scott Hornstein  04:54 And to them, I say, God bless. I am not in love with commuting, right? Yeah. Michael Hingson  05:00 Well, I understand that. I appreciate that, but they, they did well with it, and so good for them, or, as I would say in Australia, good on them. But you know, well, why don't we start tell us a little bit about you, maybe growing up in the early Scott and all that stuff. Let's start with that, sure. Scott Hornstein  05:21 First one brief aside about Young Frankenstein when I was living in Connecticut, I would go to the theater in Stanford, and for one performance, my tickets were at the will call, so I went up to the ticket booth, gave them my name, and the woman be on the other side of the iron bars keeps throwing her head to the side, wanting me to look over to my left, and I finally look over to my left, and there's Gene Wilder. Oh my gosh. What an enormously tall individual, very gracious, very nice. In any case, yes, Michael Hingson  06:06 with him, did you? Did you talk with Scott Hornstein  06:09 him just for a moment, just for a moment, you know, just Mr. Wilder, how nice to meet you. And he said a couple of nice things. And that was about it. Still, we all went to see the to see the show. Still, it was quite a thrill for me. What show I do not. Oh, that was, oh, no, excuse me. That was the the madness of King Charles, madness of King George. King George. But he was quite mad, and the play is excellent, excellent. Well, anyway, in any case, I grew I was born in Manhattan. I spent the first couple of years of life on the west side. I don't remember much of that. But my parents quickly moved us out to Queens, which at that point was rather undeveloped. You could get a lot more for your money, and we have lived in an apartment building. And around our apartment building was nothing but empty lots. It was just not developed yet. But it was a great place to grow up because the there was so much going on in those years and so much so much music that was going on. The first recollection I have, in light of all the talk about vaccines and healthcare and all of this is I really remember that polio was a real thing there, and I remember kids with the braces on their legs. And I remember that when one of my friends got chicken pox, that the mothers would get us all together and have a play date so that we got chicken pox too. Okay, but it was, Michael Hingson  08:20 I'm sorry, remember, I remember getting the polio vaccinations, even starting in kindergarten, Scott Hornstein  08:24 yes, yes. And it was such a remarkable thing at that time. We all thought it was like a miracle. And, and Jonas Salk, I mean, he was like, such a hero, yeah. The other thing, so I, we were out in Queens, in an area that's the larger area is called Forest Hills, and it was, it was a great place, because the the whole museum, whole music scene was just exploding. So I'm moving on until my junior high school and high school years, and it was just all over the place. Yes, we were playing in bands, but also there were these wonderful venues to go to. And there was the subway. If my parents only knew where I really was, we would get on the subway, go down in the village, go to all the cafe bar Gertie spoke city, all these places to hear the this wonderful mind changing music. And by mind changing, I don't mean drugs. I mean mind changing that it was, it was just everything in life. Michael Hingson  09:57 And there's nothing like hearing a lot. Music, Scott Hornstein  10:01 even to this day, it's my very, very favorite thing to do. Yeah, and so many musicians and artists came out of that area. I not being one of them. But it was so exciting. Michael Hingson  10:27 I remember when we lived in New Jersey, and I would commute into New York. I heard, for example, even then, and it was in like 96 to beginning of 2002 Woody Allen on Monday night would play his clarinet somewhere. And less, less, Paul was still doing music and playing music at the meridian ballroom. And you can even take your guitar in and he would sign it for you Scott Hornstein  10:55 the it was Joe's Pub. Woody Allen would right. And I went there a couple of times to see him. Of course, it was so pricey that we had to kind of sneak in have one beer, yeah, Michael Hingson  11:16 but still, it was worth doing. Scott Hornstein  11:19 And then they Yeah, and they were great clubs. I think that was, there's certainly the blue note for jazz that I went to a lot. And then there in Times Square, there was iridium, which was where I was able to see Les Paul, right? And many of those greats. Michael Hingson  11:42 Yeah, I never did get to go and get my guitar signed, and now it's too late. But oh, well, do you play? I play at it more than anything else. My father, I think, even before the war, before World War Two, or somewhere around there anyway, he traded something and got a Martin grand concert guitar. Oh, still, I still have it. That's wonderful. What a wonderful sound it is. Scott Hornstein  12:15 What a wonderful story. Yes, I play as well. I And growing up very early on, I decided I wanted to be Ricky Nelson. Oh, there you go. But I quickly learned that I was not going to be Ricky Nelson. However, the guy that was standing behind him playing guitar, now that might be something that I could do. So yes, so I picked it up, and I played in all the bands and then, which quickly taught me that I was not cut out for rock and roll, that I wasn't very good at it, but it led me into many other avenues of music, certainly listening, certainly being part of that scene, I'd go see friends of mine who could play well rock and roll and And that was so exciting for me. And then I, I played in pickup bands through college. So on a weekend night there would be a wedding, Bar Mitzvah, and this guy, I forget his name, piano player, he he got all the gigs and Howie was the first choice for guitar, and if Howie wasn't available, they'd call me. Michael Hingson  13:47 There you go, hey. So second choice is better than no choice. Absolutely. Scott Hornstein  13:54 I i enjoyed it thoroughly and that they paid me money to do this. There you go, right, inconceivable to me. Michael Hingson  14:05 So what did you major in in college? Scott Hornstein  14:10 Well, I started off majoring in biology, and there you go. And why I chose biology is is a mystery to this day, it didn't last long. I cycled through a number of things, and I graduated with a degree in literature, in English, particularly American literature, which is not quite the same as learning a trade. But you know it, it was consistent with with who I was at that time. I was the guy who, if he went out the door, would have two books with him, just in case I finished one. I didn't want to be left at sea, so a voracious reader couldn't stay away from the theater. So it was very consistent with who I was and and it was good for me, because I think through things like like literature and fiction and biography, you learn so much about the world, about how different people are confronted with challenges, how they process their lives, how they overcome these challenges or not or not, it just exposes you to so much. Michael Hingson  15:49 Yeah, and so I'll bet you had some challenges finding some sort of real, permanent job after getting a degree in English? Scott Hornstein  16:03 Yes, I did. But when I got out the idea of it didn't cross my mind that people actually would not earn a great living by being just an artist. What did I want to do? I wanted to write. I wanted to be involved in music. I wanted to act. I did all these things until the point when I got thoroughly fed up with being poor, with not having a dime in my pocket. Ever starving to death is, is sort of what you would call it. Yeah, yeah. You know, I did. I have modest success. Yes, I was able to keep myself off the streets, but no, it was no way for a career. It was no way to even be able to afford your own apartment, for gosh sakes. So I from there i i had done a lot of promotion for the different things that I was involved in, trying to get audiences, trying to get awareness of what I was doing, and that led me to have some contacts inside of CBS. And when I started looking for a job, I started talking to these folks, and they offered me a job. So here I was, and actually gainfully employed. Michael Hingson  17:44 What was the job? Well, I Scott Hornstein  17:47 was sort of a gopher for my first job. Mostly what I did was type, but I do have one good story for you. So I was down in the depths of the CBS Broadcast Center, which is all the way on the west side of 5017 and it's an old milk factory, so which they had converted to broadcast purposes. And so there were long holes, and the halls would always slope down. And there was one day where I was late for a meeting, and I came running down the halls, and there are always these swinging doors, I guess, for in case there's a fire or something, and I'm bursting through the doors, and I go running, and I burst through the next set of doors, and I'm running, and I burst through the next set of doors, and I knock this guy right on his bum. I pick him up, I dust him off. I say, I am so sorry. He says, Don't worry about a thing. It's all fine. I continue running. A friend of mine grabs me and says, Did you see Paul Newman? Michael Hingson  19:10 There you are. Scott Hornstein  19:12 So I have the unique entry on my resume of knocking Paul Newman to the ground. Michael Hingson  19:22 I Well, at least he was civil and nice about it. Scott Hornstein  19:26 He was very nice about it, though. Yeah, so I worked there and then through my writing, because I was writing for a film magazine at night, which, of course, didn't pay a cent, not a cent, but I got to go to all the premiers, and I got to meet all the people and interview all the people so whatever. So through that, I was able to go over to the main building and answer letters for Bill Paley, who was the. Michael Hingson  20:00 Chairman, Chairman, I said, Yes, right, Scott Hornstein  20:02 and it was my job to explain to everybody why Mr. Paley, I never called him, Bill, never, nobody, no, no, why he was right and they were wrong. That was my job, and that I did that for a little while, I can honestly say that I enjoyed having money in my pocket, but that was not the most fulfilling of jobs, and from there, I was able to go over and get my first marketing position, working for the Columbia record and tape Club, which was part of CBS Records at that time. And when I Ben or Dover was the president of Columbia House at that time, and when he made me the offer, he gave me one of the great life lessons that I've I've ever had. And he said, Scott, if you sit in your office and you do exactly what I ask you to do, and you do it on time, and you do it perfectly, we are not going to get along. But if you are out there and you're trying this and you're trying that, and this works, and that doesn't work, but you get up and you keep trying, we're going to be fast friends. Interesting. Yeah, yeah. That's something that has stayed with me my whole life. One of the great pieces of advice that I've ever gotten, Michael Hingson  21:57 well the for me, what's fascinating about it is thinking about how many people would really do that and allow that to happen, but it's really what more people should be doing. I've I've always maintained that the biggest problem with bosses is that they boss people around too much, rather than encouraging them and helping them and using their own talents to help people be more creative. When I hire sales people, the first thing I always told them was, well, the second thing because the first thing I always told them was, you need to understand right up front if you're going to sell here, you have to learn to turn perceived liabilities into assets. And that's got a story behind it. But the second thing that I always talked about was my job isn't to boss you around. I hired you because you convinced me that you're supposed to be able to do the job, and we'll see how that goes. But you should be able to but my job is to work with you to figure out how I can use my talents to help you and to enhance what you do to make you more successful. And the people who got that did really well, because we usually did things differently, and we both learned how to figure out and actually figure out how to work with each other and be very successful. But the people who didn't get it and wouldn't try that, generally, weren't all that successful. Scott Hornstein  23:26 Not terribly surprised, sir. You know, I think that people miss the the humanity of all this. And that if we bring our respective strengths and work together, that it's going to be a more complete and more successful whole than if I try and dominate you and tell you what to do, right, just that hasn't been a successful formula for me. I have never done well with people who tried to tell me exactly what to do, which is probably why I went out on my own. Probably why, in the greater scheme of things that I I did well, working for people from Columbia House. I met this guy on the train, and we got friendly, and he said he worked for an advertising agency, and they were looking for somebody would I be interested in interviewing? And this was with the young and Rubicon. And I did get the job, and I did work my way up to an account supervisor. And then i i said, i. Hate this, and I went back to be a copywriter and worked my way up to be a creative director. But, you know, I went on my own on January 1 of 86 and it was like a liberation for me, because at that point there was a new a new president of the division that I worked for, and he was not a nurturing individual. He was more of the dominant kind of you'll do what I tell you to do. Didn't sit well with me at all, and I had the opportunity to go on my own. So I I packed up my dolls and dishes, and I walked in on January 2, and I said, Bill, I quit. Michael Hingson  26:02 There you go. Was it hard for you to do that? Scott Hornstein  26:11 You know, at that point? So I here I am. I'm a creative director. I got the office on Madison Avenue, and I'm doing freelance all over the place, not only because it was extra money, but because it was it was fueling my creativity. It was giving me something back. It was fun. And I really like to have fun. I have so much fun working with people and that interaction that that humanity, the spark of humanity. So I was doing a lot of freelance, and I wrote this proposal for this one design group who was near where I was living at that time, and it got sold. So they said, Do you want to you want to work on it? And at that point in my life, I didn't have any responsibilities. I had a studio apartment there that was real cheap. And I said, If I don't try this now, yeah, I don't think I'll ever try it. So that's what I did. I quit, and I walked out the door into the great unknown, Michael Hingson  27:39 and the entrepreneurial spirit took over. Scott Hornstein  27:43 It did, and it worked well for about six, seven months, and then we got to the summertime, and I couldn't get arrested for a while. But you know, you have to take it one day at a time. And I figured, all right, well, let's just be open and network and see what's going on. It's not the time to quit. It's not the time to go back and get a job. And I was fortunate in that I was sitting at the desk one day, and this one guy called me, and I had met him before his folks ran one of the biggest, or actually the biggest, telemarketing agency in New York at that time, and I had met, met this fellow, and he said, I got this project. I've been asking around for creative source, and three people gave me your name. So I figured, well, let's go talk. And that turned into a very, very good situation for me, it gave me a lot of responsibility and a lot of leeway to take all the things that I had learned and put them in service of my client and I had a ball. I loved it. The only thing I didn't love was the and I did love this for a while was the constant travel. Now, everybody doesn't travel, and they're all sitting in their rooms at home, looking at screens. But that was that was a great opportunity for me to to spread my wings and to take and I learned so much one of the. Initial assignments I had was for IBM and IBM at that time was, was Mount Olympus. Oh my gosh, working for IBM, and I worked in tandem with this research group. We were all working on the introduction of the IBM ThinkPad and what these folks, they had a methodology they called voice of customer research, which was a qualitative research we're talking to decision makers from a carefully prepared Interview Guide to come up with the attitudes, the insights that we could put together to to come up with a solution. And I was fascinated by this of how to tap into what what the customer really wants by talking to the customer. How unusual. Michael Hingson  31:16 What a concept. Oh yeah. I mean Scott Hornstein  31:19 then and now, it's still the operative phrase of this would be a wonderful business, business, if it wasn't for all those annoying customers and and this just turned that on its head. That's another thing that I learned that has stayed with me through my entire career, is that for the the storytelling, and what I mean by storytelling is, is two things. Is, first, you know all your stories are going to come from what you consider to be your brand, but if you're not developing your brand according to the wants, the needs, the desires, the expressed future state that your Customers want, then then you're wide of the mark. So I was able to bring this in, and I think do a much better job for my customers. Now, the way that relates into storytelling is that you're you're able to take what you do and put it into the story of how your customer succeeds with the hero in the hero's journey, is Michael Hingson  32:55 your customer, your customer? Why do you think that is such a successful tactic to use, Scott Hornstein  33:02 because everybody else is completely enamored of themselves. When other companies craft their their brand, it's mostly because why they think they are special and what their vision tells them is their future. And quite frankly, most customers really don't care when, when a new customer first confronts you and your brand. They ask three questions, who are you? Why should I care? And what's in it for me? And if you can't answer those, if the story that you tell whether complete or in fragments or in in different parts according to where they are on their consideration journey. It doesn't resonate. It doesn't resonate. Hey, I have the best technology out there. I have brilliant people working on this technology. And guess what? Your technology? Somebody will eat your technology in 18 months, and I don't care, I want to know. What does it do for me? Michael Hingson  34:28 Yeah, as opposed to saying, After asking enough questions, I have technology that will solve this problem that you have identified. Let me tell you about it. Is that okay? Exactly? Scott Hornstein  34:44 Yeah, exactly. And as odd as it sounds, that helps you to stand out in the field, in a crowded Michael Hingson  34:55 field, it does, but it's also all about the. Relating to the customer and getting the customer to establish a rapport and relating to you. And when you, as you pointed out, make it about the customer, and you talk in such a way that clearly, you're demonstrating you're interested in the customer and what they want they're going to relate to you. Scott Hornstein  35:24 There's two, two things in there that, well, there's a million things in there that are particularly true. And the first is not only recognizing and and internalizing the goals of your client, but also opening yourself up and saying, these are people. These are humans. And the other real distinguishing fact that a lot of people don't either realize or embrace is that in business to business, and I've spent most of my life in business to business, it's all personal. It's all about personal connections. It's all about trust. And call me crazy, but I am not going to trust a machine. I will have confidence in technology, but my trust is going to be placed in the human through this, one anecdote that that is has really impressed me is that I was doing one of these interviews once, and I was talking to the CEO of of this company. And I said, Well, you know, I of course, I'm working for company A and you've been a client for a long time. What's, what's the greatest benefit that you get from this company? And without hesitation, he said, our salesman. Our salesman is part of our team. He understands who we are, he knows what we need, and he goes and he gets it. So that kind of that, to me, has always been a touchstone on things. Michael Hingson  37:43 Well, the fact that the salesman earned that reputation, and the President was willing to acknowledge it is really important and crucial. Scott Hornstein  37:56 And within that, I would say the very important word that you used is earn. You need to earn that trust. Sure it doesn't come just because you have brilliant technology. It's all people. It's all personal, all people. Michael Hingson  38:20 And that's success, the successful sales people are people who understand and work to earn trust. Scott Hornstein  38:32 Well said, and I think that particularly in this age of accelerating remoteness, that this concept of earning the trust and the person to person becomes a compelling competitive differentiator. And I think that that telling the story of of how you make your customers successful, of the role you play, of where you're going, this allows you to bridge some of those troubled waters to people who are sitting remote. It helps you to open your ears you know where you're going, so you can listen, yeah, Michael Hingson  39:40 well, and that's an extremely important thing to to keep in mind and to continue to hone, because bottom line is, it's all about, as I said, trust, and it certainly is about earning, and that isn't something you. First, it's something that you understand. Scott Hornstein  40:04 It's a gift that can only be bestowed on your customer. You can want it, but they're the only ones who can give you. Your brand is the meal you prepare. You but your reputation is the review, right? So, yeah, you gotta earn that trust. Michael Hingson  40:32 So how long so you you own your own company? How long has the company been in existence? Scott Hornstein  40:40 I Well, let's see. I went on my own on January 1 in 1986 and I am still without visible means of support. Michael Hingson  40:58 Well, there you go, same company all along, huh? Scott Hornstein  41:03 I Yeah, you know, do different work with different people, sure, but yes, it's still me. Michael Hingson  41:13 It's still, do you actually have a company and a name or anything like that? Scott Hornstein  41:17 I did. I did for a long time. I operated under Hornstein associates, okay, and recently I have dropped that and I just work as myself. I think that I had employees, then I had expandable, retractable resources then, and I'm not so interested in doing that right now. I am interested in working as and I love working as part of a team. Collaboration is my middle name. I might not have put that on my resume, but yeah, and I'm just, I'm really just interested in being me these days. Michael Hingson  42:13 That's fair. There's nothing wrong with that. No, well, in your current role, what do you think is the greatest contribution you've made to your clients, and I'd love an example, a story about that. Scott Hornstein  42:28 I would love to tell you a story. Oh, good. So one of my clients is a manufacturer. And they manufacture of all things, barcode scanners, as you would use in a warehouse and in a warehouse, absolutely everything, including the employees, has a barcode. Theirs is different than the the ones that you would normally see, the ones that like have a pistol grip. These are, these are new. It's new technology. They're ergonomically designed. They sit on the back of your hand. They're lightweight. They have more capabilities. They're faster and more accurate. Well, that sounds like sliced bread. However, they had a big problem in that all the scanners in all the warehouses come from the titans of the universe, the Motorola's, the great big names and these great, you know the old saying of Nobody ever got fired for buying IBM. Well, you know, if they need more scanners. Why would they go elsewhere? They just go back and get the same thing. So the the big problem is, is how to penetrate this market? And we did it. I worked with them in a number of ways. The first way was to conduct interviews, qualitative interviews, with the executive team, to come up with their their brand. What did they think? What did they think that was most important? And they said, clearly, the productivity gains, not only is this faster, not only can we prove that this is faster, but the the technology is so advanced that now we can also give you. Information from the shop floor. Well, then we talked to their their partners, who were already selling things into these warehouses. And we talked to a number of companies that were within their ICP, their ideal customer profile, I think that's very important to be prospecting with the folks who can make best use of your products and services. And what we found is that it wasn't just the productivity, it was that we solved other problems as well, and without going heavily into it, we solved the a big safety problem. We made the shop floor more secure and safer for the workers. So we changed the message from Warehouse productivity to the warehouse floor of making each employee safer, able to contribute more and able to have a better satisfaction, and that we were able to roll out into a into great messaging. The initial campaign was solely focused on the workers, and our offer was We challenge you to a scan off our scanners, against yours, your employees, your products, your warehouse. Let's have a head to head competition, because we then knew from these interviews, from working with the partners, that once these employees got the ergonomic the lightweight, ergonomic scanners on their hands, and realized how much faster They were, and how much safer that they were, that they would be our champions. And in fact, that's what, what happened. I can go deeper into the story, but it it became a story. Instead of coming in and just saying, boost your productivity, it's the scanners work for your your overall productivity. It helps you to keep your customers satisfied, your workers, one of the big problems that they're having is maintaining a stable and experienced workforce, this changed the characteristic of the shop floor, and it changed the character, how the employees themselves described their work environment. So we were able to take that and weave a story that went from one end of the warehouse to the other with benefits for everybody in between. So you said, What is the the one you said, the greatest benefit, I would say the contribution that I'm most proud of, it's that it's to recast the brand, the messaging, in the form, in the shape of the customer, of what they need, of helping them to achieve the future state that they want. And I'm sorry for a long winded answer, Michael Hingson  49:10 yes, that's okay. Not a not a problem. So let me what would you say are the two or three major accomplishments or achievements in your career, and what did they teach you? Scott Hornstein  49:26 Well, you know, I think the the achievements in my career, well, the first one I would mention was incorporating that, that voice of customer research, bringing the customer to the planning table, letting the executives, the sales people, the marketers, unite around, how does the customer express their hopes, their dreams, their challenges? I would say the second. Uh, is this idea of taking all of the content of all of the messaging and and unifying it? Some people call it a pillar view. I call it storytelling, of relaying these things so that you are giving your prospects and your customers the information that they need when they need it, at the specific point in their consideration journey, when this is most important, and it might be that a research report for a prospect that talks about some of the challenges in the marketplace and what's being done, it might be as simple for a customer as a as a video on how do you do this? You know, how do you screw in a light bulb? Oh, here it is. Everybody's used to that. The the third thing, and, and this is something, forgive me, for which I am, I am very proud, is that now I take this experience and this expertise, and through the organization called score, I'm able to give this back to people who are are trying to make their way as entrepreneurs Michael Hingson  51:35 through the Small Business Administration. And score, yes, Scott Hornstein  51:40 very proud of that. I get so much for from that. Michael Hingson  51:46 Well, what would you say are maybe the two or three major achievements for you in life, and what did you learn? Or what did they teach you? Or are they the same Scott Hornstein  51:57 I did? Well, I would say they're they're the same, and yet they're a little bit different. The first one is, is that it's only very few people who lead the charmed life where they are never knocked down. I'm not one of those people, and I've been knocked down several times, both professionally and personally, and to get back up, I to have that, and you will forgive me if I borrow a phrase that indomitable spirit that says, no, sorry, I'm getting back up again. And I can do this. And it may not be comfortable and it may not be easy, but I can do this. So there was that I think that having kids and then grandkids has taught me an awful lot about about interpersonal relationships, about the fact that there isn't anything more important than family, not by a long shot, and from these different things. I mean, certainly, as you I was, I didn't have the same experience, but 911 affected me deeply, deeply and and then it quite frankly, there was 2008 when I saw my my business and my finances sort of twirl up into the sky like like the Wizard of Oz, like that house in the beginning, Michael Hingson  54:09 but still, Scott Hornstein  54:16 And I persevere, yeah. So I think that that perseverance, that that focus on on family, on humanity. And I would say there's one other thing in there, is that. And this is a hard one. Observation is that I can't do anything about yesterday, and tomorrow is beyond my reach, so I I have to take Michael Hingson  54:56 today, but you can certainly use yesterday. As a learning experience, Scott Hornstein  55:01 I am the sum of all my parts, absolutely, but my focus isn't today, and using everything that I've learned certainly. You know, I got tongue tied there for just a minute. Michael Hingson  55:19 I hear you, though, when did you get married? Scott Hornstein  55:25 I got married in 87 I I met my wife commuting on the train to New York. Michael Hingson  55:35 So you had actually made the decision to could to quit and so on, before you met and married her. Scott Hornstein  55:43 No, no, I was, I was I met her while I still had a job in advertising. That's why I was commuting to New York. And you know, in the morning there was a bunch of us. We'd hold seats for each other and just camaraderie, yeah, you know, have our coffee. Did she? Did she work? She did she did she was she joined the group because she knew she had just gotten a job in New York. And of course, for those who don't know New York? When I say New York, I mean Manhattan, the city. Nobody thinks of any of the boroughs Michael Hingson  56:27 as part of New York. Scott Hornstein  56:31 And yeah, I and one day gone in, she fell asleep on my shoulder, and the rest is history. There you go. Michael Hingson  56:41 What So, what did she think when you quit and went completely out on your own? Scott Hornstein  56:48 I you know, I never specifically asked her, but I would think that she would have thought that maybe I was not as solid, maybe not as much marriage material, maybe a little bit of a risk taker. I did not see it as as taking a risk, though, at that time, but it was actually great for us, just great for us. And yeah, met there, and then I quit. Shortly thereafter, she was still commuting. And then things started to just take off, yeah, yeah, both for my career and for the relationship, yeah. Michael Hingson  57:51 And again, the rest of course, as they say, is history. Scott Hornstein  57:56 It is. And here I am now in Reston, Virginia, and we moved to Reston because both daughters are in close proximity, and my two grandchildren. And you know, am I still confronted with the knock downs and the and the get up again. Yeah, the marketplace is very crazy today. The big companies are doing great, the mid size companies, which is my Market, and it's by choice, because I like dealing with senior management. I like dealing with the people who make the decisions, who if we decide something's going to happen, it happens and and you can see the impact on the culture, on on the finances, on the customer base. These guys are it's tough out there right now. Let me say that it's it's tough to know which way to go. This doesn't seem to be anything that's sure at the moment. Michael Hingson  59:11 Yeah, it's definitely a challenging world and and then the government isn't necessarily helping that a lot either. But again, resilience is an important thing, and the fact is that we all need to learn that we can survive and surmount whatever comes along. Scott Hornstein  59:33 And let me just throw in AI that is a big disruptor at the moment that nobody actually knows Michael Hingson  59:43 what to do with it. I think people have various ideas there. There are a lot of different people with a lot of different ideas. And AI can be a very powerful tool to help but it is a tool. It is not an end all. Um. Yeah, and well said, I think that, you know, even I, when I first heard about AI, I heard people complaining about how students were writing their papers using AI, and you couldn't tell and almost immediately I realized, and thought, so what the trick is, what are you going to do about it. And what I've what I've said many times to teachers, is let students use AI if that's what they're going to use to write their papers, and then they turn them in. And what you do is you take one period, and you call each student up and you say, All right, I've read your paper. I have it here. I want you now to defend your paper, and you have one minute, you're going to find out very quickly who really knows what they're talking about. Scott Hornstein  1:00:47 That, in fact, is brilliant. Michael Hingson  1:00:49 I think it's a very I think it's a very powerful tool. I use AI in writing, but I use it in that. I will use it, I will I will ask it questions and get ideas, and I'll ask other questions and get other ideas, and then I will put them together, however, because I know that I can write better than AI can write, and maybe the time will come when it'll mimic me pretty well, but still, I can write better than AI can write, but AI's got a lot more resources to come up with ideas. Scott Hornstein  1:01:21 It does. It does. And with that, it's a fantastic tool. The differentiator, as I see it, for most of my stuff, is that AI has read about all this stuff, but I've lived it, so I'm going to trust me at the end, Michael Hingson  1:01:45 and when I talk about surviving the World Trade Center and teaching people what I learned that helped me in the World Trade Center, I point out most people, if there's an emergency, read signs and they're told go this way to escape or to get out or do this or do that, but there's still signs, and they don't know anything. I don't read signs, needless to say, and what I did was spent a fair amount of time truly learning all I could about the World Trade Center where things were, what the emergency evacuation procedures were what would happen in an emergency and so on. And so for me, it was knowledge and not just relying on a sign. And so when September 11 happened, a mindset kicked in, and we talked about that in my my latest book, live like a guide dog. But that's what it's about, is it's all about knowledge and truly having that information, and that's what you can trust. Scott Hornstein  1:02:48 I'll give you a big amen on that one. Michael Hingson  1:02:52 Well, this has been a lot of fun to do. We've been Can you believe we've been doing this an hour? My gosh, time, I know having fun. Scott Hornstein  1:03:03 It's fun. And I would say again, in closing, I just have enormous respect for what you've accomplished, what you've done. This is been a great privilege for me. I thank you very much. Michael Hingson  1:03:19 Well, it's been an honor for me, and I really value all the comments, the advice, the thoughts that you've shared, and hopefully people will take them to heart. And I would say to all of you out there, if you'd like to reach out to Scott, how do they do that? Well, there you go. See, just, just type, well, right? Scott Hornstein  1:03:42 That's it. If you, if you sent an email to Scott dot Hornstein at Gmail, you'll get me. Michael Hingson  1:03:56 And Hornstein is spelled Scott Hornstein  1:03:58 H, O, R, N, S, T, E, I, Michael Hingson  1:04:03 N, and again, it's scott.hornstein@gmail.com Scott Hornstein  1:04:09 that's that's the deal. There you go. Well, find me on LinkedIn. You can find me on medium. I'm all over the place. Michael Hingson  1:04:18 There you are. Well, I hope people will reach out, because I think you will enhance anything that they're doing, and certainly trust is a big part of it, and you earn it, which is great. So thank you for being here, and I want to thank all of you for listening and watching us wherever you are. Please give us a five star review and a rating and but definitely give us a review as well. We appreciate that. If you know anyone else who ought to be a guest, Scott, you as well. We're always looking for more people to have on, so please introduce us and Scott. If you want to come on again, we can talk about that too. That'd be kind of fun. But I want to thank what I want to thank you again for being here. This has been fun, and I appreciate you being here with us today and and so thank you very much for doing it. Scott Hornstein  1:05:07 My all the pleasure is all mine. Michael Hingson  1:05:14 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

A new open-source command-line tool enables AI agents to securely access and automate tasks within Google Workspace applications such as Gmail, Google Docs, and Google Sheets. The tool uses API-based integration and OAuth authentication to allow AI agents to read, write, and organize emails, generate documents, and update spreadsheets without manual input. Entrepreneurs and business owners can leverage this technology to automate email management, document creation, and data updates, resulting in time savings and reduced errors. Security measures include transparent open-source code, granular permissions, and activity monitoring. Real-world uses include automating CRM updates, generating reports, and streamlining client deliverables. Experts recommend identifying time-consuming tasks, consulting with IT for compatibility, testing automation on low-risk processes, and regularly auditing security settings before scaling. This advancement enables businesses to improve operational efficiency and focus on strategic growth.Learn more on this news by visiting us at: https://greyjournal.net/news/ Hosted on Acast. See acast.com/privacy for more information.

Luis y Albert se sientan a hablar de cómo están usando la inteligencia artificial en su día a día como media buyers en 2026.Nada de teorías: herramientas concretas, workflows que ya aplican con clientes y una comparativa honesta de qué IA merece tu dinero y cuál no.En este episodio aprenderás:

Everyone's chasing the next big model drop.

They're Avengers…but Darker.  In a world run by a megalomaniacal madman, this team of heroes aren't the ones we need, but they're the ones we're getting.  This week we look at Dark Avengers Seek us out under the Field of Geeks umbrella wherever you podcast, YouTube, or www.fieldofgeeks.com. We are also available on Facebook and Gmail under The Number 1 Comics Podcast.  Huge thanks to Raven Xavier for crafting our awesome theme. Check Raven out at https://ravexmusic.bandcamp.com/). #marvel #marvelcomics #comicbooks #darkavengers #greengoblin #normanosborne #venom #spider-man #captainmarvel #captainamerica #ironman #hawkeye #bull'seye #thunderbolts #thesentry #mikedeodatojr #briainmichaelbendis #comics #comicbook #avenger #drdoom

Cameron Anderson General Manager XBert What does AI fluency really mean for accountants and bookkeepers? This episode explores governance, prompting frameworks, and practical AI use cases you can apply immediately. Summary In this episode, we explore AI fluency for accountants and bookkeepers and what it really means in practice. From governance to prompting frameworks, we unpack practical steps firms can take today. Key Discussion Points What AI fluency means for modern bookkeeping firms Traditional AI vs Generative AI explained simply The AI and human partnership model Governance, ethics, and client disclosure considerations The RTRI prompting framework: Role, Task, Requirements, Instructions AI use cases across client communication, reporting, and operations Using AI for financial analysis and contextual insights Capacity planning and workflow intelligence Starting small and building sustainable capability Why data quality underpins every AI initiative Key Takeaways AI should augment human judgement, not replace it Start with low risk, easy to validate use cases Build AI capability alongside human skills Transparency and governance matter Small, consistent learning builds long term fluency Apps & Tools Mentioned XBert, Xero, ChatGPT, Gamma, Otter.ai, Fireflies.ai, Gmail, Microsoft Outlook Contact details: Cameron Anderson : https://www.linkedin.com/in/cameronanderson2/ XBert : https://www.xbert.io/ Accounting Apps newsletter: http://accountingapps.io/ Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ YouTube Channel: https://www.youtube.com/ANISEConsulting X: https://twitter.com/HeatherSmithAU

This week on the Roach Koach Podcast it's the most important episode we've ever done! It's an Ultra Mega Who's Festing! Louder Than Life 2026! The Blair Witch! Primer 55! Pile of Pillows! “Claw me!” Limp Bizkit new album? Plus Who's Giving Feedback and the debut of Stupid F'N Matt's Nu-Core For Old Heads 2. Take a listen!The Crack, the Butt Rock Bracket is here on the Roach Koach Patreon! Subscribe today! Rate, review, and follow Roach Koach on Apple Podcasts and Spotify! We'd appreciate it! Questions about the show? Have album recommendations? Just want to say hi? We'd love to hear from you! Contact the show @RoachKoach on Twitter, Roach Koach on Facebook , Roach Koach on Instagram, or send an email to RoachKoachPodcast at Gmail. Follow the show on Youtube and TikTok! Find every episode of Roach Koach and order your Roach Koach T-shirt at Roach Koach dot com.

John and Van try to get to the bottom of the issues with the basketball team, as well as the usual shenanigans. Plus Listener Questions and more! Watch the episode on YouTube:  https://www.youtube.com/@auwishbone301/streams Be a part of the AU Wishbone Family by becoming a patron of the shows:  https://www.patreon.com/vanallenplexico Contact the show via Twitter at @AUWishbone and via email: AUWishbone (at) Gmail dot com. Brought to you by White Rocket Entertainment. www.auwishbone.com www.plexico.net

Bill Frost (BillFrost.tv, X96 Radio From Hell) and Tommy Milagro (SlamWrestling.net) talk RJ Decker, The Hunt, Young Sherlock, Dirty Rotten Scoundrels: Dr. Phil, Vladimir, Outlander: The Final Season (finally), Hamnet, War Machine, SNL: Ryan Gosling & Gorillaz, Duck Dynasty 2.0, Rooster, Scrubs 2.0, Animal Control: Renewed for Season 5, Rasslin' News, Shrinking, Monarch: Legacy of Monsters, The Night Agent, Star Trek: Starfleet Academy, and more.Drinking: Vodka & Topo Chicos made with Wanted Collection Vodka from OFFICIAL TV Tan sponsor Outlaw Distillery.Yell at us (or order a TV Tan T-shirt) @TVTanPodcast on Threads, Bluesky, Facebook, Instagram, or Gmail.Rate us and comment: Substack, Spotify, Apple Podcasts, YouTube Music, YouTube, Amazon Podcasts, Audible, TuneIn Radio, etc. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tvtanpodcast.substack.com

What is an initial access broker — and why does it matter to your organization? In this episode, W. Curtis Preston and Prasanna Malaiyandi are joined by Dr. Mike Saylor of Black Swan Cybersecurity to break down the role of the initial access broker in today's ransomware attacks.Most people picture ransomware as a single bad guy with a keyboard. The reality is way scarier. There's an entire criminal supply chain out there, and the initial access broker is the specialist at the front of it. These are the people who do nothing but break in — stealing credentials, exploiting vulnerabilities, hijacking sessions — and then sell that access to other criminals who do the dirty work. Dr. Mike Saylor walks us through a real case study from 2024 where an employee's personal Gmail account — with a Google Docs folder literally named "passwords" — became the entry point for a corporate ransomware attack months later. This stuff is real, it's happening constantly, and most organizations have no idea how exposed they are.We cover what IABs target, how they package and sell access, what "coincidental passwords" are and why they're so dangerous, and what practical steps you can take today to make your organization a harder target.Chapters:00:00 - Intro: What Is an Initial Access Broker?02:12 - Welcome, Introductions, and a Little Judging03:33 - Defining the Initial Access Broker04:31 - Real Case Study: How Bob's Gmail Became a Corporate Breach07:16 - How IABs Package and Sell Access10:32 - How Stolen Credentials Get Bundled and Priced29:48 - RDP, VPN Vulnerabilities, and What IABs Are Hunting32:54 - Web Shells Explained35:08 - Session Hijacking and Man-in-the-Middle Attacks36:16 - Would Eliminating IABs Stop Ransomware?36:49 - How the Cybercriminal Ecosystem Evolved to Create IABs39:51 - Practical Takeaways: What You Can Do Right Now40:45 - The Numbers: 37 Billion Records and the ShinyHunters Breach

This week, Rachel and Lynne are without a guest, as they share six small, actionable things they wish they'd done sooner in their respective freelance businesses, to become more visible, win better work, and run their businesses better.    They discuss: How investing in professional headshots boosted Rachel's confidence and credibility How Lynne benefited from switching from a free Gmail address to a custom domain email Why Rachel put practical systems in place using tools like templates, trackers, Moxie, and Trello How Lynne found value in attending paid conferences and networking events to build relationships and create indirect opportunities  Why packaging her services (including creating a services guide) helped Rachel clarify offerings and pricing  And how regularly increasing rates – even in small increments – can keep up with rising costs while reinforcing value The professional photographer we mention is Simona Janek: https://simonajanek.com.au/   Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

The Juggalo Hundo! Our first episode based on reviews on iTunes reviews. Here we go talking about 1999's Amazing Jeckyl Brothers and wasting time on Juggalo Name Generators.Take a listen!The Crack, the Butt Rock Bracket is here on the Roach Koach Patreon! Subscribe today! Rate, review, and follow Roach Koach on Apple Podcasts and Spotify! We'd appreciate it! Questions about the show? Have album recommendations? Just want to say hi? We'd love to hear from you! Contact the show @RoachKoach on Twitter, Roach Koach on Facebook , Roach Koach on Instagram, or send an email to RoachKoachPodcast at Gmail. Follow the show on Youtube and TikTok! Find every episode of Roach Koach and order your Roach Koach T-shirt at Roach Koach dot com.

I take Perplexity Computer for its first real spin and test five use cases that founders can use right now to make money and move faster. I connect my Gmail live, let the AI send cold outreach on my behalf, set up daily competitive intelligence monitoring, research 50 VCs for a mock Series A, and kick off a full investment memo on Shopify, all in a single session. By the end, I walk away genuinely impressed and convinced the $200/month Max plan can pay for itself with one closed deal. Timestamps 00:00 – Intro 00:35 – What We're Testing Today 02:35 – Use Case 1: Warm Outbound at Scale 15:31 – Use Case 2: Automated Competitive Intel 25:11 – Use Case 3: Investor Pipeline Research (50 VCs) 26:58 – Use Case 4: Turn a Podcast Into a Content Machine 31:39 – Use Case 5: Live Market Diligence (Shopify Investment Memo) 34:17 – Bonus: Additional Use Cases Worth Trying 36:06 – Closing Thoughts and Takeaways Key Points Perplexity Computer runs multiple research tasks in parallel using sub-agents, skills, and tools — functioning like a virtual analyst working across the open internet. The cold outreach workflow found real email addresses, researched each prospect's recent activity, and drafted hyper-personalized emails that reference specific details — then sent them through a connected Gmail account. Setting up recurring competitive intelligence monitoring (daily reports, weekly sponsor tracking) is where the tool shifts from a one-off assistant to a persistent agent running on autopilot. The VC pipeline research use case demonstrates how founders who lack a warm network can still build a structured, targeted investor list with fund sizes, thesis alignment, and partner contacts. At $200/month on the Max plan, the cost pays for itself if even one sponsorship deal or investor meeting closes from the outreach. The platform already supports connectors for Gmail, Google Drive, Slack, HubSpot, Ahrefs, Reddit, and more — making it a serious contender for centralized founder workflows. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

As we come to the end of this hypothesis, the Fathers leave us with something painfully ordinary. They do not give us visions of heaven or heights of contemplation. They speak about the tongue. About when to speak. About when to remain silent. About lowering the eyes. About saying only what is necessary. It feels almost too simple. Yet they place it before us as a matter of life and death. They tell us that God is always watching. Not watching in suspicion, but watching as One who longs to dwell within us. And yet how quickly the door of the mouth is thrown open and everything inside spills out. Opinions. Explanations. Justifications. Pious thoughts. Clever remarks. Even good words spoken at the wrong time. We imagine that because something is true or orthodox or well intentioned it must be spoken. But the Fathers are ruthless here. They tell us that even good speech can disperse the soul. Saint Diadochus says that when the doors of the baths are left open, the heat escapes. So too with the soul. We labor for years to gather the mind, to kindle even a small flame of prayer, and then in a few careless conversations it dissipates. We leave a gathering inwardly empty. Not because we sinned gravely, but because we spoke much. The tragedy is not only that we lose recollection. It is that we begin to live outwardly. We become performers of thoughts. We interrupt. We insert ourselves. We fear being unnoticed. Saint Maximos unmasks this disease with precision. He says the one who interrupts reveals his love of glory. How often do we speak not from charity but from hunger. Hunger to be seen. To be affirmed. To be needed. Even in spiritual settings. Especially there. Isaiah the Anchorite brings it to the ground level. If you must speak, do so quietly. With humility. With reverence. As one ignorant. As one unworthy. Lower the face. Say little. Return quickly to silence. This is not theatrical piety. It is an interior stance. The tongue restrained becomes a sign that the passions are not ruling the heart. The Gerontikon cuts even deeper. Abba Joseph says he cannot control his tongue. The elder asks him one question. Do you find peace when you talk. No. Then why talk. There is something almost brutal in that simplicity. We speak and we lose peace. Yet we keep speaking. Abba Sisoes, a great ascetic, confesses that for thirty years he has prayed to be delivered from sins of the tongue and still he falls daily. This should sober us. If such a man trembles over his speech, what of us who speak constantly and without fear. And yet the Fathers do not romanticize silence. Abba Isaac exposes the counterfeit. There is a silence born of pride, of wanting the glory of being perceived as spiritual. A brooding silence that hides malice. A calculated silence that manipulates. This is not holiness. This is ego dressed in restraint. True silence either springs from zeal for virtue or from inward conversation with God. If it is not one of these, it will decay into self admiration. The stakes are high. If you guard your tongue, Isaac says, God will give you compunction. Compunction. The gift of seeing your own soul. The light of the mind. The joy of the Spirit. Silence becomes not emptiness but revelation. But if the tongue conquers you, you will never escape darkness. We are accustomed to thinking that sanctification comes through great works. Through ministries. Through projects. Through visible sacrifices. The Fathers insist that it may begin with something as small and humiliating as closing the mouth. Not as repression. Not as fear. But as reverence. To speak only when there is good reason. To speak because it is God's will and not because it soothes our anxiety. To listen more than we talk. To accept being unknown. To resist the need to untie every thought that wanders into the stable of the mind. This teaching must be internalized or it will remain quaint desert wisdom. It must confront us in the car after a conversation that left us agitated. It must confront us before we send the message, before we correct someone, before we offer unsolicited counsel, before we share a clever insight. It must question us. Is this necessary. Is this born of love. Will this preserve peace. Or am I simply opening the door and letting the heat escape. All things must be touched by grace. Speech can console, heal, illumine, and reconcile. Speech can also scatter, inflame, and darken. The same tongue that blesses can wound. The same mouth that proclaims Christ can betray Him. If we do not yet have a pure heart, the Fathers say, at least have a pure mouth. It is a beginning. A humiliating beginning. A door set firmly in place. And behind that door, if we are faithful, the slow birth of compunction. --- Text of chat during the group: 00:04:48 Fr. Charbel Abernethy: Page 356 Section E 00:09:58 Catherine Opie: I have not attended for a couple of weeks. Where are we in the text now? 00:10:21 Fr. Charbel Abernethy: https://www.philokaliaministries.org/post/philokalia-ministries-lenten-retreat-2026 00:10:51 Bob Čihák, AZ: P. 356, E 00:10:59 Catherine Opie: P356 Section E 00:12:54 Fr. Charbel Abernethy: https://www.philokaliaministries.org/post/philokalia-ministries-lenten-retreat-2026 00:13:03 John ‘Jack': Hello Father 00:13:28 Vanessa: I found the Saturday link in my junk email. I just happened to see it there. 00:13:40 Jessica McHale: Replying to "I found the Saturd..." me too 00:14:12 Rebecca Thérèse: I registered twice and only got one 00:14:40 Vanessa: If you use Gmail, sometimes it goes into the "Promotions" folder. 00:14:54 Fr. Charbel Abernethy: https://www.philokaliaministries.org/post/philokalia-ministries-lenten-retreat-2026 00:15:06 Bob Čihák, AZ: P. 356, E 00:16:00 kristy: is there a way to watch the recording from saturday? 00:16:13 Beth Callaway: The Evergetinos Volumes 1 - 4: The Full Text By Nun Christina 00:16:23 Beth Callaway: Is this an appropriate text? 00:16:25 Angela Bellamy: It was mentioned there was trouble with the website and so I thought it could creat an error for the registration. 00:17:27 iPad (2)Janine: Beth..that is different translation….close but not same text. 00:23:00 Andrew Adams: Replying to "Is this an appropria..." This is the translation that we are using: https://ctosonline.org/product/the-evergetinos-a-complete-text/ 00:23:56 Myles Davidson: Arrived late. Where are we? 00:24:57 Julie: But in fairness some of the time was in the introduction so, 2 hours was great 00:25:04 maureencunningham: Wait till we get to heaven ! We will be talking  for eternity 00:25:11 Bob Čihák, AZ: P. 356, E 00:25:16 Myles Davidson: Reacted to "P. 356, E" with

My main takeawaysMain TakeawaysThe "Stargate" Collapse: The $500 billion partnership between OpenAI, SoftBank, and Oracle is being labeled "vaporware." Reports suggest the deal is in shambles due to internal power struggles and a lack of actual liquidity, with SoftBank allegedly scrambling for 90% debt financing.Market Volatility vs. Reality: There is a disconnect between market reactions and product performance. While Anthropic's claim that Claude can streamline COBOL code caused IBM's stock to drop 10%, critics argue the public is still in a "demo phase" of awe and hasn't realized the tech often fails to work as advertised.Reliability Concerns: High-profile failures are surfacing, such as Claude reportedly deleting a Meta researcher's entire Gmail history. This raises alarms as these same models are being positioned to manage critical infrastructure like banking and the IRS.Corporate Espionage: Anthropic has reported "industrial-scale distillation attacks" from Chinese labs (DeepSeek, Moonshot AI, MiniMax), claiming they used over 24,000 fraudulent accounts to "siphon" Claude's capabilities to train their own models.The "Theranos" Comparison: Critics are drawing parallels between current AI labs and failed startups like Theranos, arguing that the goal of reaching AGI via Large Language Models may be technically impossible, creating a "feedback loop delusion" to sustain venture capital investment.Strategic Shifts: OpenAI is pivoting toward traditional consulting giants (McKinsey, Accenture) to integrate its tech, while the community continues to debate the technical distinctions between generative AI and autonomous agents.@XFreeze@MrEwanMorrison@sterlingcrispin@dwlz

In Episode 92 of The EA Campus Podcast, we explore how AI is changing inbox management for Executive Assistants in a practical, day-to-day way. If you support one Executive or several, you already know how quickly inboxes can take over the rhythm of your day. Constant checking, forwarding, reacting, and chasing can easily become the default way of working. In this episode, we walk through what a typical EA day actually looks like and talk honestly about how we can build a clearer structure around email, rather than letting it dictate everything.We start by looking at why inbox habits matter. As EAs, we handle a significant volume of communication, and the way we process email shapes expectations around response times and availability. When we are constantly checking and escalating messages in real time, we create a pace that is hard to sustain. Research shows that task switching reduces focus, and email is one of the biggest contributors. So we explore how triage creates structure, and how AI tools such as Microsoft Copilot and Google Gemini can reduce the time spent reading and drafting without removing our responsibility to think and decide.From there, we move into the morning pre-triage stage. This is where we use built-in summary features in Outlook and Gmail to scan long threads, extract key decisions, and identify open questions before replying. Instead of reading every message line by line, we generate a structured overview and then sense-check it. We revisit the 4 Ds framework. Do, Delegate, Defer, Delete or archive. Every email needs an outcome. AI can assist by drafting routine responses and suggesting meeting confirmations, but the decision about what happens to that email remains with us.We then look at how AI supports your dedicated processing block. Drafting replies in your Executive's tone using Copilot or Gemini, suggesting meeting times using calendar data, and converting emails into tasks through Microsoft To Do, Planner, or Google Tasks. The shift here is simple. The inbox is where requests arrive. Your task manager is where work is tracked. For EAs who are newer to this way of working, the advice is to start small. Choose one integration and use it consistently so that the system becomes habit rather than another layer of admin.Midday, we focus on decision support and meeting preparation. Before a one-to-one or board meeting, you can prompt Copilot or Gemini to summarise recent email exchanges with a specific stakeholder, extract unresolved questions, and list commitments made. That gives you a working briefing note in minutes. We also cover how to draft structured follow-up emails with next steps, owners, and deadlines, then refine them so they reflect how your Executive communicates. Over the course of a week, those small time savings add up and allow you to focus on clarity and preparation.Finally, we cover follow-ups, accountability, and the end-of-day reset. Many inbox tools allow you to set reminders for unanswered emails so that important threads do not disappear. We also talk about bulk archiving in Gmail and Outlook to reset an overgrown inbox while keeping everything searchable. The episode closes with a reminder that AI can reduce reading time, assist with drafting, surface unanswered threads, and support meeting preparation. It does not replace your role in prioritising, protecting sensitive information, and managing your Executive's time with intention. The EA Campus

This week on the Roach Koach Podcast, Lorin and Matt continue their journey through 2003 follow up albums and listen to the second album from Ünloco, becoming i. Yes, all lower case! Topics this episode include:-The return of Mudrock-Music as a Weapon II-Dinner listens-Why you shouldn't call a song “Failure”-Hellraiser, of course-The importance of a “Bodies”-Refusing to spit-The Matrix Reloaded Soundtrack-The toxic relationship song you've been waiting for-Doofers69-And Canon Talk, where Lorin and Matt decide if Ünloco deserve a spot in the Nu-Metal Canon. Take a listen!The Crack, the Butt Rock Bracket is here on the Roach Koach Patreon! Subscribe today! Rate, review, and follow Roach Koach on Apple Podcasts and Spotify! We'd appreciate it! Questions about the show? Have album recommendations? Just want to say hi? We'd love to hear from you! Contact the show @RoachKoach on Twitter, Roach Koach on Facebook , Roach Koach on Instagram, or send an email to RoachKoachPodcast at Gmail. Follow the show on Youtube and TikTok! Find every episode of Roach Koach and order your Roach Koach T-shirt at Roach Koach dot com.

Slade Wilson's work as a mercenary and assassin land him to Russia where lots of bullets fly and bodies fall.  This book reads like a 90's direct to video action move…but that's not a bad thing, right?! Seek us out under the Field of Geeks umbrella wherever you podcast, YouTube, or www.fieldofgeeks.com. We are also available on Facebook and Gmail under The Number 1 Comics Podcast.  Huge thanks to Raven Xavier for crafting our awesome theme. Check Raven out at https://ravexmusic.bandcamp.com/). #dc #dccomics #comics #comicbooks #dcnew52 #new52 #deathstroke #deathstroketheterminator #teentitans #thetitans #batman #deadpool

Van and John talk about the huge hoops win over Kentucky, the baseball team's AUsome weekend routs, and much more! Watch the episode on YouTube:  https://www.youtube.com/@auwishbone301/streams Be a part of the AU Wishbone Family by becoming a patron of the shows:  https://www.patreon.com/vanallenplexico Contact the show via Twitter at @AUWishbone and via email: AUWishbone (at) Gmail dot com. Brought to you by White Rocket Entertainment. www.auwishbone.com www.plexico.net

Bill Frost (BillFrost.tv, X96 Radio From Hell) and Tommy Milagro (SlamWrestling.net) talk Paradise, The Fall & Rise of Reggie Dinkins, CIA, The CEO Club, Taylor Tomlinson: Prodigal Daughter, Scrubs 2.0, Survivor 50, The Bluff, The Gray House, Monarch: Legacy of Monsters, In the Blink of an Eye, Paul McCartney: Man on the Run, Saturday Night Live, DTF St. Louis, American Classic, Marshals, Star Trek: Starfleet Academy, Rasslin' News, The ‘Burbs, Primal, The Night Agent, Dark Winds, Last Week Tonight, Have I Got News For You, Shoresy, Vanished, and more.Drinking: Raspberry Lemonade Vodkas (in the new red cans) from OFFICIAL TV Tan sponsor Sugar House Distillery.Yell at us (or order a TV Tan T-shirt) @TVTanPodcast on Threads, Bluesky, Facebook, Instagram, or Gmail.Rate us and comment: Substack, Spotify, Apple Podcasts, YouTube Music, YouTube, Amazon Podcasts, Audible, TuneIn Radio, etc. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tvtanpodcast.substack.com

Blocage d'accès à des cartes de paiement, aux courriers électroniques de Gmail ou encore à des plateformes comme Amazon et Airbnb; impossibilité pour des entreprises ou institutions d'accéder à leurs données stockées sur le cloud : ce scénario catastrophe n'est pas imaginaire. Il peut concerner toute personne ou entreprise visée par des sanctions des Etats-Unis et de ce fait privée d'accès à des services fournis par des entreprises américaines.C'est arrivé en 2025 à plusieurs magistrats de la Cour pénale internationale, dont le Français Nicolas Guillou, privé entre autres de l'usage de ses cartes bancaires.Cette affaire a fait l'effet d'un électrochoc au sein de l'Union européenne, où les deux-tiers du marché du cloud sont entre les mains des entreprises américaines Amazon, Microsoft et Google. L'Europe est également très dépendante pour tout les composants nécessaires au développement de l'IA générative et de ses applications.Une absence de souveraineté qui est d'autant plus inquiétante qu'elle pourrait être l'arme d'un chantage en cas de désaccords politiques ou économiques.Pour la réduire, plusieurs États et institutions de l'Union européenne ont lancé des initiatives pour encourager des alternatives "made in Europe".Un mouvement qui touche aussi d'autres continents, dont l'Amérique latine, et qui commence aussi à gagner les consommateurs, soucieux de protéger leurs données.Intervenants : Clotilde Bômont, responsable de la recherche sur les technologies numériques et cyber à l'Institut d'études de sécurité de l'Union Européenne.Marcel Salathé, co-directeur du AI Center à l'École polytechnique fédérale de LausanneAlvaro Soto, co-concepteur de Latam-GPT, Centre national d'intelligence artificielle au ChiliMartin Tisné, fondateur de Current AI, directeur de la fondation AI CollaborativeRéalisation : Emmanuelle Baillon, Michaëla Cancela-KiefferExtraits sonores:Adrien de Calan, AFPTV, Simon Legénie, Spheranetwork, CeniaDoublages : Didier Lauras, Léo HuismanLa Semaine sur le fil est le podcast hebdomadaire de l'AFP. Vous avez des commentaires ? Ecrivez-nous à podcast@afp.com. Si vous aimez, abonnez-vous, parlez de nous autour de vous et laissez-nous plein d'étoiles sur votre plateforme de podcasts préférée pour mieux faire connaître notre programme. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Here it is! The first episode of the show brought back from the depths. Voted on by our Patreon Members. A lot to say about this episode. We definitely had something from the jump. It's not really polished yet but everyone's role in the show is definitely falling in place and the Cannon Talk moment is an all timer. Take a listen!The Crack, the Butt Rock Bracket is here on the Roach Koach Patreon! Subscribe today! Rate, review, and follow Roach Koach on Apple Podcasts and Spotify! We'd appreciate it! Questions about the show? Have album recommendations? Just want to say hi? We'd love to hear from you! Contact the show @RoachKoach on Twitter, Roach Koach on Facebook , Roach Koach on Instagram, or send an email to RoachKoachPodcast at Gmail. Follow the show on Youtube and TikTok! Find every episode of Roach Koach and order your Roach Koach T-shirt at Roach Koach dot com.

Everyone says you need to "Start an AI Agency" to make millions in 2026. And technically, the hype is there ($307 Billion was spent on AI implementations last year). But if you're reading this, you probably know the uncomfortable truth. Most of those projects are failing. The problem isn't the "AI" or the "Client." It's the Learning Gap. Most agencies are selling "tools" (chatbots) when businesses are desperate for "outcomes" (custom automation). The method that actually saved my business $44,000/year—and is generating up to $10 returns for the top 5% of companies—is simple: The Architect Method. So today, I'm going to show you how to stop "prompting" and start "architecting." We are going to build a custom, enterprise-grade solution that replaces expensive software... without writing a single line of code yourself. We analyze the conflicting data between the IDC Spending Report and the MIT Failure Study. We then break down the "Architect" logic that separates the 95% who fail from the 5% who succeed. Finally, we use Claude to run a "Tech Stack Interview" and build a recursive, self-correcting automation system for High Level and Google Workspace. Anyway, here is how we will use AI to stop guessing and start building: Step 1: The "$307 Billion Lie." We look at the stats (95% failure rate) and explain why the "Standard Agency Model" is dangerous for beginners. If you are just selling "implementation," you are selling a commodity. Step 2: The "Learning Gap" (MIT Study). We reveal why AI tools "drift" and fail over time. The secret isn't better prompting—it's building a system that understands your specific Tech Stack context before it writes a single word. Step 3: The "Architect" Protocol. Most people ask AI to "do the work." I show you how to ask AI to "design the blueprint" first. We use the Recursive Self-Correction technique to have the AI write its own Python scripts and fix its own errors. Step 4: The "Tech Stack Interview." We watch live as I get the AI to interview me about my specific setup (High Level, Gmail, Custom Database). This ensures the code it writes actually works for my business, eliminating the "Hallucination" problem. If you want to be part of the 5% making AI work instead of the 95% burning cash, this video shows you the shift you need to make.

Van and John discuss the rumored improvements coming to Jordan-Hare Stadium, plus the current state of the basketball team. All this and much more! Watch the episode on YouTube:  https://www.youtube.com/@auwishbone301/streams Be a part of the AU Wishbone Family by becoming a patron of the shows:  https://www.patreon.com/vanallenplexico Contact the show via Twitter at @AUWishbone and via email: AUWishbone (at) Gmail dot com. Brought to you by White Rocket Entertainment. www.auwishbone.com www.plexico.net

HR3 - Falcons will have to make some tough personnel decisions over next few years In hour three Mike Johnson, Ali Mac, and Beau Morgan quickly touch on some of the biggest headlines around the local and national sports scene, continue to play ‘Prove it, Extend, Walk' when it comes to the Atlanta Falcons 2026 free agents where they have three Falcons free agents they have to choose from and decide which one they will give a one-year 'prove it' deal, which one they'll give a long term extension, and which one they will let walk and not re-sign. Then, Mike, Ali, and Beau spend some time with national NFL writer for The Athletic Mike Jones! Beau, Mike, Ali, and Mike discuss if he uses the G-Mail app or the Apple Mail app, how Mike feels about the NFLPA report card situation, the NFL winning the grievance for the report cards to no longer be public, but the NFLPA going to continue to do them, the San Francisco 49ers having two international games this season and losing a home game because of their Mexico City game, how Mike feels about new Baltimore Ravens Offensive Coordinator Declan Doyle saying that he expects everyone at their voluntary OTAs and saying that he feels like quarterback Lamar Jackson has a higher ceiling and has things that he can improve on, why Mike had the Atlanta Falcons as his sixth best team out of the 18 teams that did not make the playoffs this past season, if Mike has heard anything about who could potentially buy the Seattle Seahawks, and if Mike thinks Jerry Jones nor Stephen Jones being at new Dallas Cowboys Defensive Coordinator Christian Parker's introductory press conference could be a sign that Jerry and the Jones family could finally be taking a step back from being as vocal as they have been in the past. The Morning Shift crew also continues to play ‘Prove it, Extend, Walk', but this time instead of doing it with 2026 Atlanta Falcons free agents where they have three Falcons free agents they have to choose from and decide which one they will give a one-year 'prove it' deal, which one they'll give a long term extension, and which one they will let walk and not re-sign they do it with some Falcons who are not free agents. Then, Mike, Beau, and Ali close out hour three by answering people's questions about anything in the Morning Mailbag!

This week on the Roach Koach Podcast it's all about Who's Tweeting, as Lorin and Matt go over Nu News, Roachamendations, new hot tracks and more. Topics this episode include:-Korn rumors! -Late breaking Korn rumors!-Who's Touring with Godsmack and Staind-New heat from UnityTX-Whos in those DMs-Lorin vs Fake Deftones-Look Outside Your Window arrives-Who's Festing In France-And The finale of Rippers for Roaches 2!Take a listen!The Crack, the Butt Rock Bracket is here on the Roach Koach Patreon! Subscribe today! Rate, review, and follow Roach Koach on Apple Podcasts and Spotify! We'd appreciate it! Questions about the show? Have album recommendations? Just want to say hi? We'd love to hear from you! Contact the show @RoachKoach on Twitter, Roach Koach on Facebook , Roach Koach on Instagram, or send an email to RoachKoachPodcast at Gmail. Follow the show on Youtube and TikTok! Find every episode of Roach Koach and order your Roach Koach T-shirt at Roach Koach dot com.

In this special episode, Lesley Logan sits down with Pilates icons Brooke Siler and Maria Earle for a deeply personal conversation that goes far beyond the reformer. As they celebrate the 25th anniversary of The Pilates Body, they reflect on career evolution, friendships formed during lockdown, and the courage it takes to become more embodied as our bodies change. From life as expats to the intentional decision to redefine a global Pilates classic, this episode is a reminder that strength, trust, and confidence are built from the inside out. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:How Maria and Brooke's friendship deepened during global lockdown.Why the Pilates Body aesthetic needed to be questioned and reframed.What a Pilates body truly means beyond appearance and performance.Rediscovering Joe Pilates' original archival work to guide embodied movement.Owning grit and sustained effort instead of attributing success to luck.Episode References/Links:The Pilates Body Book, Revised and Expanded Edition by Brooke Siler - https://beitpod.com/pilatesbodyrevisedBrooke Siler's Website - https://www.brookesilerpilates.comBrooke Siler's Instagram - https://www.instagram.com/brookesilerpilatesMaria Earle's Website - https://www.mariaearle.comMaria Earle's Instagram - https://www.instagram.com/maria_earleLocal Bookstores - https://bookshop.orgReturn to Life Through Contrology by Joseph Pilates - https://a.co/d/0eqSRfGNGuest Bio:Brooke Siler began her Pilates training in 1994 under Joseph Pilates' protégée Romana Kryzanowska at Drago's Gym in New York City where she spent a decade studying under Romana's masterful tutelage. She opened her award-winning Manhattan studio, re:AB Pilates, in 1997 and was quickly embraced by Hollywood's A-list from Madonna to Dustin Hoffman, but Brooke is probably best known for penning the New York Times' best-seller The Pilates Body. The Pilates Body has become the highest grossing Pilates book of all time and she has followed it with titles: Your Ultimate Pilates. Body Challenge, The Pilates Body Kit, The Women's Health Big Book of Pilates and the Pilates Weight Loss for Beginners dvd. In 2021 Brooke launched her long-awaited, passion-product, The Tensatoner™! Brooke has studied anatomy, physiology, kinesiology, fascial networks and cadaver dissection with teachers: Tom Myers (Anatomy Trains), chiropractic physician Dr. Joe Muscolino (Know The Body), Leslie Kaminoff & Amy Matthews (Yoga Anatomy) and podiatristMaria Earle is an internationally recognized Pilates educator known for her warm, charismatic teaching style and deeply embodied approach to movement. With more than 27 years of experience in Pilates and wellness, she draws from decades of hands-on teaching, studio ownership, and advanced education to guide practitioners toward sensation-led, authentic practice. Based in Barcelona, Maria leads postgraduate teacher trainings and online education through her Digital Studio, supporting movers at every stage of life. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Maria Earle 0:00  It feels great to be a part of something that is, it's bigger than me, it's bigger than the book, it's bigger than us together, it's bigger than all of it. It's about this reframing what it is to be in our bodies and to embodied and to celebrate all the different phases. I mean, my size has never defined me.Lesley Logan 0:27  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 1:10  All right, Be It babe, this is magical. If you had told me when I saw this podcast, I would have in this conversation, I would have like, no, what are you talking about? So while we normally don't talk a lot about Pilates on this podcast, everything is kind of Pilates to me. I have two incredible, humongously wonderful, brilliant, the biggest hearts of the entire world teachers on today's podcast, and we are going to talk about friendships and life and having brave conversations and and how do you accept an invitation to make an impact about something that is bigger than you? And this is really wonderful conversation. And so Maria Earle and Brooke Siler are our guests today, and we were talking about The Pilates Body book. And I'm honored. I can't believe I'm pinching myself that just fucking happened. I can't believe it. I can't believe I just got off like, two-hour chat with these wonderful women. What is my life? So anyways, I can't wait for you to hear this, and I do think it is a honest conversation about bodies and women and the things we go through. And I hope you love it and that you send it to a friend who needs to hear it, and you know, you tell us all about your favorite parts of it. Here they are. Lesley Logan 2:23  All right, Be It babe, we have like a dynamic duo. I'm not gonna lie, I also totally screwed something up when hitting getting everything ready, because I was so nervous and so excited, because I'm obsessed with both these women, I get to fan girl over them to their faces, which is very fun for me. So Maria and I got to officially meet in in Seoul Korea, but I had been following Maria Earle for a long time, and just watching she's just like, so graceful and so amazing and just wonderful everything she does. And I'm just like, I'm not graceful at all, but I just absolutely adored her. And I love like, I've spent time with her in Seoul, Korea, and so I feel like we'll always have a night in Seoul together. And then Brooke Siler, okay, so I went to, and you might not know this about me, Brooke, but I actually went to Pilates class, kind of kicking and screaming. I thought of that class was like a bunch of BS workout. I told the girl, it's an infomercial workout. It can't do what it claims, but I needed a friend. So I went to the class. And I was obsessed. Became obsessed with this class. I was like, oh, it was the most amazing thing I've ever done in my entire life. And I worked at South Coast Plaza, and I went to the bookstore, and I went to the fitness section, and I bought the Pilates book that was there, it was your book, I took it home, and I did every exercise like in the book. I started going to Pilates every single day. And you had a second book, and I bought that one. I was on the treadmill, like walking, like I was lifted, like I was obsessed. And then some, I moved to L.A., and someone's, like, can you be my Pilates instructor and like, kind of, you know, the internet and social media wasn't really a thing then. And then, fast forward to, I believe it was January of 2020, you were in L.A., and I was like, I have to go to this workshop. She doesn't know I'm so obsessed with her. And I went to the workshop and you taught an exercise a certain way that I had been teaching it that way, and I had no one had taught it to me like that, but I had just figured out like, and I pull straps I want my inner thighs up because it helps me get my butt on, helps me all these things. And you said it, and I was like, oh my God, I'm so validated right now. So anyways, I just had to tell you that, because, like, I you, like, even though I knew it was great, I just, like, needed someone like you to say it. I was like, this is amazing. So. Brooke Siler 4:31  Your little backup. Lesley Logan 4:32  Yeah, a little backup. So anyways, you've been part of my, like, be it till I see it as a Pilates person my whole life, and you and, like, for at least 20 years, and you didn't know it. But now I get to have the two of you on the Be It Till You See It podcast. So we'll start with Brooke. Brooke, can you tell everyone who you are and what you rock at? Brooke Siler 4:48  Yes. Well, first of all, thank you so much for having us. Me, us both. I, yeah, really excited to even have a conversation. I love being in a room with smart women. There's nothing better, really. So my name is Brooke Siler, as Lesley has already told you, I am an author. I'm a teacher. I started teaching in 1994 and then in 2000 I wrote the Pilates body, and it's been that fantastic 15 minutes of fame that has just gone on and on and on for me. I just am super blessed, super grateful. And yeah, I think that's who I am.Lesley Logan 5:25  Oh, my God, yeah, yeah. Then there's, I mean, like, when you have to, like, distill yourself down into a nutshell life, but it is, absolutely, we'll have to get into the 15 minutes of fame that keeps on giving you know for decades. Maria Earle, what do you rock at babe? Maria Earle 5:40  Hi. Also, thank you for putting this together. It's fun to be here with you two. So my name is Maria Earle, and I am a Pilates educator, and have been teaching Pilates since 1997 walked into the first Pilates studio a few years before that, and just never stopped. Anyway, I I'm based in Barcelona, Spain, and prior to that, I lived in New York City and had a Pilates studio for about eight years on the Upper East Side of Manhattan, and took a big leap of faith and moved abroad about 15 years ago, which it's funny when you put a number to it, but, yeah.Lesley Logan 6:29  I know, I know I feel really young until I realize how long I've been doing something. I'm like, oh, I mean, I'm still young, but also we aged in there.Maria Earle 6:38  So yeah, I have a Pilates studio here, and I run post graduate teacher training courses and online things. And, you know, trying to live my best life, basically.Lesley Logan 6:52  Yeah, do the best you can. Like, do the whole balance thing they all tell us to do. You're like, balance gotta work, the balance of work and life. And, you know, you have kids too, right, Maria? Maria Earle 7:01  I have one, though it feels like multiples, but there is only one. I'm like, yeah, yeah, there's one. Lesley Logan 7:10  Yeah, oh my gosh, okay, well, so I guess we can go, you know, we can go anywhere we want, but I actually would love to hear how the two of you got connected, because part of me goes like, did you know each other in New York? And the other part of me is like, so jealous when I hear that you've been doing Pilates since the 90s, like, I would wonder what my life would have been like had I learned it sooner. I'm always so jealous of people who did it in the 90s.Maria Earle 7:36  Yeah. You call that Golden Age.Brooke Siler 7:38  It really was. It really was a golden, I feel like it was, yeah, it was a Golden Age. Pilates. (inaudible) I feel like Maria and I maybe have orbited each other, because we seem to have been in a lot of the same places at the same times, but we didn't actually meet each other, until just 20, what did we determine it was? 2018?Maria Earle 8:01  2019Brooke Siler 8:02  2019 in Barcelona. I came over to teach a workshop at a studio there, and Maria was there, and she was Maria (inaudible) and it was her birthday, and I was like, oh, loud American, oh my gosh, in Spain, in this little studio. And, yeah, we, I, we just kind of got to chatting, but we didn't do much after that, did we? For a while.Maria Earle 8:28  We talked, I think we talked a few times, because we know are we allowed to say this about you living abroad already. Brooke Siler 8:36  I mean, I live abroad. Maria Earle 8:37  That's not a that's not a .Brooke Siler 8:39  No, it's not a secret. No, I live in the U.K.Maria Earle 8:42  So yeah, I think. Lesley Logan 8:44  What if Brooke is like, don't tell anyone I live in the U.K.Brooke Siler 8:50  I'm the witness protection program. But other than that.Maria Earle 8:53  Witness protection program, I was like, I don't know. You know, I'm not gonna. Anyway, so yeah, (inaudible) exactly. I think we connected. I mean, not only do we connect over, you know, Pilates or whatnot, but I think there was, like a real like, wait, you live in the U.K.? And you were like, wait, you live here now? We were both kind of like, well, what are you doing? What? And so there was, I think, you know, I remember a number of phone calls where we were talking about, you know, the, the challenge of, you know, uprooting your life. And in later years, you know, I mean, I didn't move here with children, but Brooke moved with children, and basically. Brooke Siler 9:41  Yeah, mine were nine and 11 when we moved. Maria Earle 9:43  You know, she needed to start running, like, from the get go. She needed to have all the things together, right? I, I moved here as a single person going, lalala. This is great. This is fun. And then, you know, sort of built my life deciding like, oh, I'm really going to stop. Here, and I'm going to make a life here for myself. And, you know, I've never looked back.Lesley Logan 10:07  Yeah, I think that's so I think this is so interesting, like, because we have a lot of people write in, like, how do you make friends when you're older? Like, I've moved and I think, like, that was obviously shared experiences. Like, you go somewhere, like everyone did you hear they went to a thing that they both are interested in, but then you you connect on another level. Like, I think that's the important part of like, having a friendship. Like, you have to, can't just be like, oh, we just go to Pilates class together. Like, there has to be this other shared thing. And it's like, oh, we're both expats, and we both had to, like, start a whole new life somewhere. And I'd imagine Brooke that it's quite challenging to do that with two kids, like, I imagine, like, because you had already written the book by then, the original Pilates Body Book, and then you move. And so then you're like, you have a whole life. You're a best selling author, and then you're like, a mom trying to get two kids into school.Brooke Siler 10:54  Actually, that was the whole point was I had been kind of this, the Pilates Body author, since 29 years old, 30 years old, right? So I was like, Who? And I started Pilates at 26 years old. So here I was 46 or something. I was like, who am I without this? Like, half my life has been this. Can I just be a mom? So when I moved here, I came with my husband's name, like, I was like, I'm not gonna say Siler, I'm not going to tell anyone I do Pilates. My stuff was in the garage. Like I am to be mom, and that's what I can't or mom, my kids totally do not have English accents, but so, yeah, that's what I was going to do. So I joined the PTA because I'm that person, and I, yeah, I made like, you know, we went to the pub and did the pub quizzes and did all that stuff while the kids were in school. I was mama, and of course, then what did I end up doing, teaching the teachers Pilates for free. I was like, hey, let me come and give you guys Pilates because you I like, how do you do this with kids that's so challenging. Let me do something for you. So I came and started teaching every Friday, giving them Pilates session, you, I can't get away. You can't get away from it like it's who you are. If you're a teacher, you're a teacher, and if your art is is Pilates. Like, you know, I feel like my, my vocation is teacher, and my, my medium is Pilates, you know.Lesley Logan 12:15  I understand that. I think like I, you were all going to teach something that happened, that we, you know, someone probably told all of us that we should become a teacher, and we're like, okay, I'll do that thing. Yeah, yeah.Brooke Siler 12:29  Pulled me back in. And it wasn't till lockdown. That's when Maria and I really came together, and that's when, yeah, my whole Pilates World opened right back up again.Lesley Logan 12:40  Interesting. So, like, did you guys? Because, I mean, obviously we've heard, like, I think it was Esther Peral was, like, the Covid was, like, the great accelerator, like, if you were gonna do something, it was gonna, you were gonna do it, and it's gonna do it faster. So you're either gonna, like, if you're gonna break up with someone, you broke up with them faster. If you were, like, Brad and I, we picked up our life and moved as well, and I did it three years earlier than we thought we ever could. And, and, and so, like, was that the great accelerator for your friendship? Was it a way that you guys got deeper because there was not as many distractions? How did that go?Brooke Siler 13:09  Yeah, what do you think Maria?Maria Earle 13:11  I think so. I mean, I so agree with the great accelerator. I mean, I always think about, I mean, for our friendship, for sure, but also, you know, stepping into, stepping into newness, in terms of professionally, stepping into things that, otherwise, you know, it was the kind of the kick in the ass that I needed for a number of things that I'm totally happy to talk about. Lesley Logan 13:36  Yeah.Brooke Siler 13:38  (inaudible) About it because we were, like a little women's group. There was four of us.Lesley Logan 13:42  Yeah, okay, if I obviously, what happens in a women's group stays in women's group. But like, if there's something we can talk about from women's group, I would love to because I think this is where, this is where a lot of women I find our listeners are, they can get really lonely, or they they want community, and they seek community, but then, you know, someone doesn't show up to something, and it gets easy to take it personally. Like, how did you guys have a women's group, and what did you just talk about?Brooke Siler 14:07  It was, it was a movement. I mean, we were working out together, is what it was. So, like, two, three times a week, we were working out together and.Maria Earle 14:15  And then doing a lot of chatting afterwards. (inaudible) Talk about, like, set your morning aside. I mean, like, don't book any clients until after 12. There is just, there's just too much that needs to pass.Brooke Siler 14:33  Everything, you know, everything that was happening in Covid that was so amplified was happening around us. And so we would sometimes, you know, we'd get on the we'd go to work out, but someone had had a morning, something had happened, someone had seen something and and we would, you know, tears and sharing, and yeah, we yeah, all the things happened, yeah, yeah. But it was an unlikely like, none of us really knew each other knew each other before. And, yeah, we're an interesting foursome, actually.Lesley Logan 15:03  I love but I love it because it's like, I think, you know, you said side of the time, and it just evolved naturally. But also, like, when women do get together and they're and they share that, and they can be vulnerable, you know, they say, like, you know, movement is how, like, we like, trauma can leave the body. We can heal the body. Like, it's so important. I have a yoga class that I go to, and the first few minutes are kind of somebody bitching about something, and then we get into the yoga and then by the time the yoga is over, whatever that was like, moved out of all of us. And then, and then you can wrap up the conversation, if somebody needs to. And I sometimes kind of wish it went an hour longer, you know, I can imagine what a wonderful way to, like, very therapeutic.Brooke Siler 15:44  There's the physical workout and the emotional workout. They both kind of conjoined. Maria Earle 15:50  Yeah and when you just, when you just commit to it, you just lock into it, and that just becomes your non negotiable. Like, that's just, that's just what I do on Tuesdays and Thursday mornings, like, you know, sometimes things would come up, but we.Brooke Siler 16:07  We're committed to one another, to ourselves and to one another. Lesley Logan 16:10  Yeah. And that's like, so, okay, this is the hard part, right? Because, like, we're all teachers here. And like, we have the clients who, like, you know, they want to come three times a week, and then they and then they book, you know, this coffee date and this thing. And then we have the teachers who also say they want these things, or the women who are like, not necessarily teachers, because this is not most of the people don't even do Pilates listeners. But like the people, like they're they want this, but it is a commitment, like it is an actual like, you are not just coming Tuesdays and Thursday mornings until noon, but you're making sure everyone in your life knows about it so that it's things do come up, but they're kind of rare, because there's rarely, like, an actual emergency that can't be done on another day, like, there's, you know. So how did you guys, like, how did did you tell, like, Maria you have a kid, did you tell your one kid and Brooke, I'm assuming your kids are a little older now, but like, were they aware that, like, hey, leave me alone. This is my private time. How did you get the commitment to be something you could come to without the pressures of, like, all the guilt of all being a mom?Maria Earle 17:07  I don't know. I blocked it out. Brooke Siler 17:09  Yeah, me too. What guilt? That was our time?Maria Earle 17:15  No, I don't know. It's funny because I actually, I.Brooke Siler 17:20  Also we have boys, I feel like that needs to be said (inaudible).Maria Earle 17:25  Yeah, maybe, I mean, you know, it could have been messy, like, I don't know, but I know that it was time, not only well spent, obviously, But it was time that was so important to me that I just, I figured out how to make it work. And, you know, maybe sometimes I could only log in for a little while, or, you know, sometimes I'd say, like, I gotta, I gotta go. I gotta go, you know, I I just, I want to, I want to check in. I want to say that I love you, and like, hi, but like, I have all this going on. I, that's it. That's all I got for you. They'd be like, you know, bye, we need just that little bit of like, you got this, you know. Lesley Logan 18:16  Well and it also it sounds so it sounds a little bit like one, you know, you needed it for yourselves, and like, you did that, and they were, like, unapologetic about that. And then two, you found the right people that would understand if you couldn't, and they wouldn't take it personally, and they wouldn't hold it against you. And I think that's where a lot of people have screwed up in their groups, of their friendships. It's like they kind of have kept people from a long time, and you know, like, aren't good at voicing what they need or or even knowing what they need. So then it, it gets muddled, and it becomes an uncomfortable situation.Brooke Siler 18:48  I'm I'm wondering now if maybe what worked in our favor was that we weren't friends beforehand, really. We kind of we, we solidified the friendship, but actually we grew the friendship in lockdown. So we were learning about each other. So it was not only the interest in showing up to move, but we were also interested, I think, you know, in each other and one another, and each one of us had so many amazing things happen to us. You know, Alicia started a podcast, and Karen, like, set up her studio. And, you know.Brooke Siler 19:18  Maria bought. Maria Earle 19:20  Oh yeah, I bought my studio (inaudible). Brooke Siler 19:23  We were there for for all these things, you know. And we could share, like, hey, what do you guys think? And each one of us so has a different kind of forte, and we just feel like the universe just kind of made that all happen. So, without too esoteric, it really was yeah meant to be we and we yeah I think it became that, like.Maria Earle 19:45  It became a rock.Brooke Siler 19:46  You do, yeah.Lesley Logan 19:48  Yeah, and then and, I mean, like, life the world is open. Have you been able to keep the Tuesday and Thursdays together, like you guys still hanging out? Brooke Siler 19:57  It became different. It's shape shifted. It's. Not the same. It's more like, you know, yes, the world is open. There's so many other things going on. I mean, listen, I had to write a book just to see Maria again. I mean, that there was that moment of like, yeah, after having written the book, I was then like, oh, someone actually has to be the model in this. Who and I just, it was immediate. It wasn't even, like, a second I didn't even have a second choice. Like, had she said, no, I was screwed.Lesley Logan 20:31  So, so, so we're, I mean, of course, everyone's like, hold on. We have so many questions about this. Like, women's group, but we're gonna move on, guys, because we only have so much time. But like, if you, if you Brooke Siler's name does not ring a bell from The Pilates Body book, but, but that we, you know, I've literally moved with every apartment. It ever moved with me and into this house, and it didn't even go into a closet, like it's on the shelf. You know, because I think it represents, like the time when I was, like, I was, I believe so much that people can have an independent Pilates practice. And because I was like, but this book gave me that, like, I was able to have an independent Pilates practice. And I I think that, like, that's so necessary for the world we all live in today, to have, you know, to have enough Pilates in our life, whether you're a teacher or not, you need to have some way of doing it. So I was trying to look it up before we started talking, when did you write this book the first time?Brooke Siler 21:24  I started writing it in 1999 and it was published in 2000. Lesley Logan 21:28  Okay, so that's wow, so it's been 25 years. So then you had so then you're like, I'm gonna write it again. I guess.Brooke Siler 21:36  I was like, we should celebrate. It's 25 years, and I still have people coming and saying, oh, my God, my career started because of Pilates, because of The Pilates Body, and that was the first book I ever had, and I've heard that for 25 years, and it felt like, definitely, you know, the, Pilates is bigger now than ever. And I was like, how amazing would it be if we if we did a 25th anniversary, and I brought my literary agent, and she was like, yes, love the idea. And then we brought it to an editor, and they were like, yes, love the idea. And they were like, but, and I just thought, actually, I could, you know, there's that one copy of the Joe Pilates book where it's two of his books together. I thought it was going to get off really easy and just combine the first two books. And so I said to the editor, can't we just put the two together and make it.Lesley Logan 22:21  This one too. Brooke Siler 22:22  Yes, exactly. Wouldn't that be perfect? And then I don't have to do anything. And they were like, No, you have to put new material in there. And I was like, oh, okay. So I hear the things that are of interest to me at this time, like I'm doing a lot of deep work on breathing. I'm doing a lot of deep work on this (inaudible) and that's a whole nother topic, but they chose one, and that was what I went with. And so when I started doing the deep digging, it was, I mean, I had already done the deep digging, I should say, but then starting to try to put it into terms that could be easily understood, and how to make it blend deeper with Pilates. And it was stuff that I was doing that we were doing in our Tuesdays, Thursdays, you know, I always come with ideas. I'm like, hey guys, let's try this thing I've been playing with. And there they were just always game. They were very generous with me and allowing me to test out all of my crazy ideas on them. And yeah, so this one just kept sticking. And then I was teaching online classes, and people were like, writing me afterwards, going, Oh my God, I feel amazing. I can't believe, like, what this feels like. And I was like, okay, cool. So I not only wrote it, but I was like, listen, it's 25 years. I'm going to rewrite all the they didn't give me a budget to do all the photos again. So the photos are the same as they were, and the layout is the same, but I pretty much rewrote everything, like, I updated the language and put in new variations and a lot of archival, you know, just bringing Joe into it, because lockdown, I dug deep, deep in Joe's, you know, treasure trove, and put, like, instead of looking outside of Pilates, I just went back in. I feel like it's that when you go to the dentist, and they used to have the treasure chest and you could pick a toy, it's like, I just went, I did a deep dive into the, Maria, I did a deep dive in and found all. Lesley Logan 24:11  Maria, your dentist didn't have a treasure chest because mine did. And an aquarium, okay? And I would watch the rocket fish go across like I was my favorite.Brooke Siler 24:20  Yes, exactly, yes. So I just yeah, I think, you know, I was pulling stuff out and trying stuff, and they were loving it. And that's the way my mind works. I feel like lockdown for me was an incredible like, everything shut down, out, out, and my brain just went absolutely mad creative. Like I just couldn't stop creating. It was, it was amazing. Lesley Logan 24:44  So you're listening to this everyone. The book is already out, like we're talking about this before I've had my hands on a copy. And of course, I'm like, now (inaudible) even more than I was when you first told me about it, but like I do so and I'm excited to hear what Maria's response was like. Like to also You were telling her, I'm gonna redo this. Like, there is something about, like, Okay, I think we should celebrate. It's gonna be easy. But then it's like, okay, great. Now I've get to redo it. The in the redoing, it's like, you there's things that you can change, because you've had 25 years of teaching on top of it, 25 years of testimonial, 25 years of hearing people say they love this, or have questions about this, like, not many people get a redo and in life, you know, so. So Maria, when she came to you and said she was redoing this, is there anything that like you were the most excited about, that you were like, like, what? What part did you get to explore with her, that you were excited to be in the book?Maria Earle 25:38  Well, my, my role is a very tiny, tiny little role.Lesley Logan 25:43  No way, no way, no.Brooke Siler 25:47  Let's just call bullshit on that. I mean, it's not.Maria Earle 25:50  That is not true. What I mean to say is that, basically, as Brooke said, right, she had been developing these ideas and had an opportunity to basically add a new section to the book. And needed, and needed wanted to have somebody to to be the model for that new chapter. And I got to be someone who sort of got to be in the behind the scenes, like I got to sort of be in her brain a little bit while she was, you know, having this explosive sort of creativity moment, you know, I got to, I got to experience firsthand, you know, her process. And that was amazing. And, you know, I mean, I guess we could joke a little bit about this Brooke, because she she said she sort of hinted to it earlier when she said that, you know, she wanted me to do the book, but you know, she was like, if she said, no, you know, what was I going to do, right? You know, so I think so it took her a little while because she knew that I might like run for the hills when she's asking me to be the, you know, the model.Brooke Siler 27:05  The Pilates Body to be out there. Yeah. Maria Earle 27:08  I was like, Brooke, are you crazy? You know, is like my first reaction, you know. So, you know, do you want to do this? You know, before I'm 50 or after I'm 50, you know, I do you? You know who you're talking to, right? You know I was like, so is this, like a wedding boot camp kind of thing that I need to, like, get myself, like, totally, like, in shape or whatever.Lesley Logan 27:49  Whatever that means, yeah, yeah, yeah.Maria Earle 27:51  And she was like, No, I want you to just be you and talk about leap of faith. Talk about, like, stepping into, like, the scary bits and saying, Okay, I I trust you, yeah, and I believe in your vision, and I want to step into that space 100% because it is what I believe. Like, let's celebrate, let's celebrate the body as it is, like, let's, let's give it a whole another dimension here, you know, let's cut through the bullshit of what it means to have a Pilates body, and let's reframe that dialog. And no, I'm not going to get photoshopped as much as I, you know that little my head is like, well, could. Brooke Siler 29:04  We had a lot of conversations. Maria Earle 29:05  Couldn't they just a little, no, right? So it's like this, like inner dialog of over months and months, you know? And that is powerful and beautiful. And I, I could not have asked for am better partner to to do that with, and, you know, a safe space to like, be, no, I'm going to step into this, and I'm going to do it big, and it's going to be, it's going to be yeah and and, yeah. It feels great to be a part of something that is, it's bigger than me. It's bigger it's bigger than the book. It's bigger than us together. It's bigger than all of it. It's, it's, it's, it's about this reframing what what it is to be in our bodies. And to embodied and to and to celebrate all the different phases. I mean, my size has never defined me, and I have been, you know, I am not the size I was when I was 25.Lesley Logan 30:18  Nor I and probably not, right? I I love that we're going here, because I just have to say, like, we're recording this two weeks after so my youtube channel hit 40,000 subscribers, which I'm at the time, this is where, and I was so freaking stoked, because, like, I did it without, like, putting I did it without, like, doing a, you know, tits and ass workout, without, like, you know, the fake Pilates, like, we'll call it Pilates, but it's just, mostly just sit ups, like, I did it without, like, put on, I did it with, like, just educational support. And I'm so proud of what we did. And on the day that we hit 40,000 somebody wrote, your stuff is really great, but you used to be thinner, and it was really, the videos are really great when you were thinner. What happened? Of course, other subscribers are like, this is not helpful. This is why teachers and trainers are afraid to gain weight. Like, wonderful, supportive stuff and to and like, my response to this per and the person doubled down. So in case we're wondering, like, maybe it's a cultural thing, like, we have a house in Cambodia, and people will inquire, like, oh, you're bigger. Why? Because maybe you're rich. They want it like, like, you know, like, that's kind of different cultures. Have different experiences. So, so I was trying to like, so in case we thought maybe it's a cultural translation thing. No, they doubled down. They said it's a calories in, calories out. She could have better discipline. Oh, and to which I got pissed off, because I don't, I don't have the body I had at you know, when I discovered, when I when Pilates discovered me at 22 like I am, first of all, I am no longer sick. I no longer have digestive issues. I now absorb nutrition. I also like happen to look a lot better with curves. Thank you very much. But I, for the record, like I told I went online and told people, yeah, I've gained 40 pounds. I am the most disciplined person I know. I probably do Pilates more than people other people do who have different bodies than me. You cannot have fat phobic comments on my channel. This is wrong for so many reasons. I hope you have space and grace for yourself and others when your body's changed, because they will and it's and I really appreciate you sharing that journey, Maria, about your body too. It's like, I think so many teachers and so many women are afraid to put themselves out there, whatever their thing is. We can even switch Pilates to being an author, being a speaker or being a doctor, like every woman is so afraid. Well, I don't look like whatever x is supposed to look like. And so people are going to judge me. And then, because they don't put themselves out there, because they're afraid they'll be judged, then the only people that are out there are 22 year olds in their super cute outfits that have never looked good on me. And so, of course, like so then people think that's what it is. And so then we have this whole misunderstanding. Brooke Siler 33:05  It's really, it's a, it's, yeah, it is dysmorphia, and it's a really sad commentary, and it's, and, you know, I'm, don't let me get started on a patriarchy, because I will. Lesley Logan 33:16  We can, but yeah. Brooke Siler 33:19  You know, it's, it's this. It's not only an unrealistic ideal, but like, who's even the one coming up with that shit? It's just ridiculous. And the thing is, we've all bought into it at some stage in our lives. And certainly it's something that, you know, it can be on so many different levels. But Maria and I were talking about this too. There was plenty of times, like, even, you know, you'd want to Photoshop this, or there's the cellulite there, and there's the whole thing, and in the end of the day, we're wiser than we've ever been in our lives. We are more powerful in our own ways than we've ever been in our lives. We can move beautifully in at our this age in our lives. I started taking tennis last year. I go three times a week. One, I've never in my life played tennis. I started at 56 you have to love that and like, fuck it. I don't care if my thighs are thicker. I'm like, really enjoying what I can do in this body. And that's what a Pilates body always was. I did even look back in 2000 when I wrote the book, the if you go through the three models at the beginning, there is a passage at the Afterword that says, I chose these three models because of their they were teaching because they're teachers. Their ability to do the actual movements and endure the long photo shoots of the day, they happen to work for me. So that was very easy. They were there. I didn't do like a whatever they call that, a model call, you know, they they worked for me, so it was perfect. They were amazing teachers who were had modern dance backgrounds, so they were strong as shit, and they were beautiful. And I wrote, I hope in earnest, that they that they inspire and don't intimidate. And I wrote that in 2000 because for me, I already knew it's not about having a skinny you know, body, a particular type of body. It was just they were there to model the work, and I knew they could do it. And these are longer days of shooting. So with Maria, I knew her. I knew her work, because we've been working out together for years, and I could see her power and what she could do with her body. And I thought actually in the way she moved, coming from Kathy Grant, but she has this beautiful way of moving different than what I experienced from Ramana. So I loved it, and I thought it fit so perfectly. And it was very much about, you know, it's got a lot of Maria in it too, which is this beautiful, you know, soul. It's about sensing internally. And so it's, it's a kind of, it's a really nice, I think, flip. It's not that the work. I mean, she killed it, I will say, and I'm just going to admit this, I knew she was going to do an amazing job. I really, I can't actually believe how incredible she was, really. And she knows I say this all the time to her, because she, she killed it. She was a superstar rock star, like, if she couldn't get the thing, she was like, save it. We'll do it again at the end. Like she just, there was determination, like, nothing I've ever seen. It was a very long day of shooting, and I it was like, yeah. I was like, wow, that was really the right choice. I mean, I knew it was the right choice from the beginning. It was, it was a no choice choice. She was a no choice choice. It was just gonna be Maria or it was gonna be no one, and thank God, she took a day, I think, like a day, right when I asked you, and then, like, the next day, she was like, right, I'm good. Because I remember saying to my husband, like, what if she didn't do it? Like, I needed to be her. It's just her. It just was her. It was like, meant to be you. So. Lesley Logan 36:40  Oh yeah, but I, and I, Maria, first of all, like, I don't, I you, there's something about you that's just so magical that you could even, I don't even know, I don't know if I could take the day, I probably would have been like, I'm fucking scared. And, you know, but you know, like, I don't what, what did you think about? What did you? Did you journal? Like, what did you, what? How did you how did you contemplate the decision? Because you're correct, it's hard to find the words for it. It is going to be bigger than this book is any bigger because, because the book was already bigger than Brooke already, and so and so. And also I just want to say, like, I love that there. I love that the height of Pilates being so popular. This book is coming out again, because I do think it brings some authenticity to the work that we're doing. So what did you do during the day to, like, come to the decision we all want to know how you contemplated?Maria Earle 37:30  Well, I think, I think definitely it was a process. It was a number of conversations, you know, and and I knew in my heart that I that I had to say yes, I knew that it would be a major regret if I let fear and you know, like the little the little naysayers, you know you shouldn't be doing that, or what business do you have? You know nobody wants to see you know you. I knew that all those little voices that I ultimately would regret letting them win. So I knew that I had to say yes, and then basically I had to work backwards from the yes to convince myself that I was okay and that, that, you know, and luckily, luckily, I got good people on my corner, so, so whenever I felt like I needed to, oh God, oh God, what have I done? I'm not ready for that. Wait. I need that boot camp, you know, I maybe, if I did lose, you know, the 20 pounds that I've gained, you know, in the past 10 years, perimenopause is kicking my ass, you know, what if I, maybe I could, oh, God, like whenever I would sort of hit those high rev panic moments, you know, I just have to go to Brooke and whoever else was, were my rocks, you know. And you know, while I'm like, circling and, you know, and I can't land right, and they would be like, it's okay, we got you. This is going to be amazing. This is this and that, and.Brooke Siler 39:20  (inaudible) believing the people that see you like you almost have to see yourself through others' eyes like it was no doubt in my mind that you were perfect, perfect, but I just that's you know, you had to go through your process to get there, and I had to respect that. But yes, I was going to tell you how amazing and beautiful and stay as you are and like, think about how many people get to look and say, Oh, I feel that's me. I'm there. I'm being represented. It's, yeah.Maria Earle 39:52  I mean, because it's important. It's about, it's about really stepping into, stepping into that space, and that stepping into that space is really scary, but I show up that way from my clients every day, yeah, but I don't necessarily show up for myself in that way, and that is something that I don't like to admit. So I am admitting it here, and I'm admitting it now, but you won't ever hear me say it again. No, I'm joking. (inaudible) Maybe now I'll be able to say it more often, which is, like, I, you know, I fall into the same body traps, you know, even though I, I will with my clients and with the teachers who I work with, and, you know, my friends, I like show up with body positivity, and you are beautiful and you are powerful. And I don't, let's not worry about the, you know, the extra little curvy there, like, let's get strong. Let's get moving. Because it's about the moving, and it's about feeling strong, feeling great in your body. It's not about how your body looks. I do that for people all day long. And then when it comes to myself, it's like, right? Until it's like eating you up inside. And so and so the process, the process is not overnight. It's like a long term, term thing. And you know, the book's gonna come out, and I'm probably gonna hide under my covers for every day. Lesley Logan 41:17  For a few minutes, and then we're all gonna drag you out.Brooke Siler 41:21  We're coming in after you for sure (inaudible0.Lesley Logan 41:25  I'm gonna text you the day after it comes out to make sure that you're like, I I appreciate and that you said those things, because it's true. Like, I think we all hear like we're all that for our clients, like they body shame themselves, like, hold on, we're reframing that. And in the process of loving the body that I'm growing into. And, you know, there is all the things, because we were raised in, as our brain was developing, we were raised with the five minutes of tone here, the this here, like I was in modeling, and, of course, like I was like, working out all the time. And you guys went at a commercial agent and a modeling agent, and on the same day, the modeling agent said you're not thin enough, and my commercial agent said you're getting too skinny. And I was like, oh, I don't actually know what to do today. Like, I don't know what to do today because I'm now not hireable in commercials, according to you, but I'm not hireable enough because the modeling agency want to be a fitness model, but I wasn't toned enough to be a fitness model, but I wasn't skinny enough to be a model, model, and so, like you so and so here's, here's what I did. You guys, my agents were across the street from a fonuts, which is, if you've ever been to L.A., it's a non fried, gluten free donut shop. Okay, so the donuts are not fried. It's only gonna happen in L.A. and I I fucking went to the donut shop. I was like, fuck it. I don't even know what to do, and I consciously eating my feelings. Right now, I am an adult enough to understand. I do not, I have a therapy session around this, but I was just like, no one is going to be happy. And that is what I like sat on this bus stop with my donut, and I remember, like, no one's happy, and I told my husband, I said, I think I'm gonna let go of the agents. And I don't know what that means, because I don't I wasn't like wasn't like, wasn't like, I was I wasn't a dream of mine, but I was also like, I can't like, I can't handle these people and my own thoughts, like my own reaction, like, I can't my own thoughts of like my body changing and who I'm becoming, and trying to get healthier and absorb B vitamins, you know, anything to live on this planet like, and also have outside people tell me things like, so I that was, that was when I actually let go of but I will say, like, because we all go through that we can be very body positive and still have these things about ourselves. And I, I think it's hard to admit, but it's also like, it's, it's just honest, and it's a process, because I do think that in people falling in love with their bodies and seeing different bodies doing these strong exercises, they're still going to have their own thoughts to themselves. I can't do that. That's not what my body like all the and we have to go, you're going to have all those thoughts, and you're still invited to this party, because, like, we should have always been moving for the health of it and not for the shape of it. And I don't know when we stop working out for the shape. I don't know when that stops, but I do appreciate your honesty there, Maria. And I think it's I'm excited for what people are going to say and see and do.Maria Earle 44:37  Yeah, and also I would say, I would say something about to sort of bring a couple threads through that in that deep dive that Brooke did, like really looking into the archival work and looking at, you know, the pictures that Joe took doing his mat work, like we we sat with the book, you know, during the photo shoot, like we sat with the book and we were like, how is he doing this? As opposed to, and no, no zero shade, but different than looking at a manual or the gorgeous models that were in book one, right, that were all contemporary or ballet dancers who were making shapes, beautiful shapes, that were in very much influenced by the an esthetic that comes from dance. So you know, Mr. Pilates' swan is not a full extension with fingertips facing the ceiling, right? But we have that in our manual as like, that's what the swan dive is supposed to look like, right? And so we bought into an esthetic that doesn't necessarily, really, it's not, it's an it's an it's just that, it's just the esthetic, period, right.Brooke Siler 46:09  It doesn't even serve the body in the same way that when you realize what Joe was asking, and I always kind of joke about this, how many times I looked at those pictures in the book before lockdown, you know, for years before, because Romana had them on her walls and all of that. And in my mind, he was not in great form, not matching what I was being told. So, like, he needs to do this, he needs to soften his knees. He needs to and then when I started, really, and I've read those books a lot of times. I mean, honestly, before lockdown, I had already they were dog eared and highlighted in every color anyway. But then I went back in and, you know, every time you reread something, you read it with new eyes you because it's where you are. You need it. It meets you where you are in that moment, and it met in this place that was so perfect, because I really read it, I really I heard it, I saw it, and I thought, let me try what he's actually saying, because I had not, not done that. I just, blind faith, went with what I knew from my teacher, of course, who you know again, no shade there, either. Like, fantastic. It got me so far. But then being able to take Joe's words and his vision and his you know, he wanted to help us really be in our bodies and move better during the day. So when we did it that way, when we really got into the nitty gritty of what he was asking, and then the feeling like Maria was saying after the photo shoot, that she was like, Oh my God, I feel incredible. Like, not exhausted, and, I mean, maybe exhausted from the energy of it, but like, the feeling in the body is a good feeling, as opposed to.Maria Earle 47:53  Not fighting the body I was not, I was not fighting myself doing the exercises. I think that's, I think that's really, I think there's really something to that, you know, that you're not in a battle against you and the exercise, or you and the shape, and you trying to get into the shape, be the shape and and, you know, you'll see, you'll see the pictures. It's, it's not rocket science. It's not anything incredibly incredible. It's actually pared down. It's actually not performative, and therefore it's, it's, it's gonna resonate at a different level. And for some people, they're gonna be, like, it's just that.Brooke Siler 48:42  I said there's gonna be people who just rip the new chapter off and throw it away.Maria Earle 48:46  Like, well, what is this? You know. But if you're ready for it and you're in, you're willing to, like, excavate, and do the, do the work, as they say, right, then you're going to be like, Oh, this is this. This there. This is different. This feels different. This is, this is me being in my body in a different way. It's in my body in my way, as opposed to in somebody else's way, where I'm trying to, you know, do that, yeah, that what's happening down there at the end of the line.Brooke Siler 49:34  Very internal chapter in its own way. You can, you can enjoy it for the beautiful photos. But really, what's happening inside Maria in it is what's really, it's about and, and it's, you know, it will, it will be a new thing that people can take or leave. But it's really, I dug deep, and then I combined it with this natural thing called pandiculation. Which is what dogs, our pets, do all the time. You know, this, this lengthening and it's and then when I looked at the archival footage, pictures of Joe and the videos, I was like, Wait, that's what he's doing. And that's what he was saying, natural law of nature, how we move. Watch the animals. I was like, you know it was. And so, yeah.Lesley Logan 50:23  Yeah, yeah. I, I'm, thank you for saying what pandiculation was because I was like, I'm gonna have to look that up.Brooke Siler 50:28  And by the time you're, you know, this comes out, you will.Lesley Logan 50:32  but I can't wait for that. But I it's true. Like, my, my dog gets out of bed every morning, and he does both stretches, right? And I like, look at that. I'm like, I don't, I don't get out of bed and go. Lesley Logan 50:41  But he, you know when he does it 30 or 40 times a day. And they do it every time they move, because we don't like if you try to stretch your dog, they don't like stretch. If you try to pull your dog's leg, they don't like that. What dogs are doing? Pandiculation was fascinating. And when we do it, when we it's basically the word for yawn and stretch. It was developed in the 70s, whatever. Anyway, when you yawn and stretch, we think we're stretching, but we're actually contracting. So when you do this, you're not actually stretching the front. You're contracting the back of you and then releasing. And it becomes a signal that's sent to the brain so you actually learn how to regulate your muscle tension. It's phenomenal. Joe didn't say the word pandiculation, but he absolutely asked us to do what the animals do, and that's what the animals do, because it circulates your blood. It's so freaking cool. I just can't wait. I honestly, you know. Lesley Logan 51:37  I keep watching. I sent Brooke a little gif of, like, someone like, watching the mailbox. I'm watching the mailbox. I'm like, she's like, Lesley, I don't have my copy yet. And I'm like. Brooke Siler 51:47  My copy, yeah, no, I can't wait. Lesley Logan 51:49  I I'm really, I'm really stoked for this. I think, I think also, we're ready. I think there's a huge part of the community that's ready for our conversation about this. I think women who are, like, seeking actual Pilates class, are seeking this conversation, and I think you're giving people permission to do it at home, which has always been something that, like, I'm a huge fan of like, I just think that, like, we keep saying we want Pilates to be accessible, but it's not necessarily like about the price of classes, y'all. It's like making sure they have the ability to do it independently, on their own, because I truly believe that that is where confidence is built. It's like creating this agency within themselves. Like, I can do this, you know, I can look at me, I can do these. I can do this move. I can I can feel this in my body, and then go on the day. Like, I think women especially need that internal strength and agency that, yes, it's great to have a teacher like any one of us, to have eyes on you and like to give you some actual corrections. But also, I think sometimes we are always outsourcing. People are like, what are we? Am I good enough to somebody else's opinion and and really, I just want women to have that. So when you Brooke told me about this, I was like, fuck yeah, I'm in whatever it is you're doing I'm in,Brooke Siler 53:06  Developing that sense of internal trust, instead of always asking for the approval to come from the outside. Way to get to start approving of ourselves, feeling that we can trust what we feel, what we know. I don't care if you're I always tell my class it doesn't matter what I say. Literally, if I come over and I'm in your face saying, lift your leg. Lift your if it is not right for you, do not do it. Do not listen to me. Please. You have full permission not to listen to me. Listen to you. Only you are in your body. Only you know what you're feeling. So it has to be a joint you know, conversation that's happening, it can't just come from one side, so I am also really here for the conversations that will come from this and, yeah.Lesley Logan 53:53  Okay, we, I think the three of us could talk for hours, and we're, I'm already, I sorry, I looked at the clock. Hope you have a few more minutes. We're gonna take a brief break, and then find out where people can find you, follow you, work with you and your Be It Action Items. Lesley Logan 54:08  All right, ladies, we'll go. So what Maria? Where do you hang out? Where's your favorite place? She's gonna drink her tea. Where's your favorite place for people to connect with you? How can they work with you? What do you got?Maria Earle 54:23  So people can look me up, find me, contact me through my website mariaearle.com I also have an IG handle that is my name, Maria Earle, and yeah, I would say those are the two best ways to connect with me.Lesley Logan 54:41  Perfect, Brooke, what about you? And where can they buy this book? If they haven't gotten it already?Brooke Siler 54:47  It will be at all your favorite booksellers. I hope, I mean it's, you know, Amazon, Barnes & Noble, all those kinds of great places. And hopefully we'll get it into, you know, small bookstores too. I love the old (inaudible) bookshops.Lesley Logan 54:59  But also, they don't sponsor the show, but I heard, I heard it's bookshop.org, y'all, if you want to support small business, small bookstops, you can look there and see if it's there. When you buy it there, then they send money to a local bookstore. I don't know how that works, but that's what the commercials say. And do you do you hang on Instagram? What's your website? Where can they find you for more?Brooke Siler 55:17  I think it's pretty simple. So it's BrookeSilerPilates, all one word, and that's the website. That's my Instagram handle, that's my Gmail account, BrookeSilerPilates@Gmail. (inaudible) It's a one-stop shop. Yeah, so you can and I'm very I do like, I am social. I do like sharing and hearing back from people. I feel like it's really funny on Instagram. I'll put something up and be like, tell me what you think. And everyone's like, this is great, but nobody answers like, the question, yeah. I'm like, no, no. I really mean it, like I actually want to be in a conversation with you, but.Lesley Logan 55:52  Yeah, no, I feel the same. Brooke, they don't, they don't do it for this year. Brooke Siler 55:55  Yeah. I don't need the flattery, like, thank you, but I don't need that. I just really, actually want to know what do you think and what do you what are you doing? And, yeah.Lesley Logan 56:04  Yeah, yeah. Well, you know what, that'll be our next that'll be our next thing is like, how do we get women to share what they're actually thinking without thinking what they're thinking is wrong, you know? But that's, that's another in the next 25 years. Okay, I feel like I have tons of takeaways, but I still we have to in the show how we always end it with our Be It Action Items, so bold, executable, intrinsic or targeted, steps people can take to be it till they see it. What do you have for us? Well, whoever wants to go first?Brooke Siler 56:34  I mean, yeah. I mean, so, you know, I listened to another podcast you did where that came up, and I realized that it was the orthodontist. She was wonderful, and yeah, and I was thinking I felt quite similarly. I just kind of never believed that I couldn't, that I can't. I just do I don't, I don't sit. And there are things that I sit in question for sure, I think I have, like many women, you know, the fear of being judged. Who the hell wants that? There's nothing nice about that. So there are times that, like putting myself out there can definitely, I can feel stopped, but I'm, I believe very much in pushing through that. And I, I have had a Buddhist mentor since for like, 18 years now and so. And she's always like, you know, the only way out is through. So you just, you push through. You go through that. So I push through fear. Like, if I see fear, I'm gonna head toward it. It may take me a while, but I'm going toward that number one and number two. I don't know if it's just some innate sense of confidence. I just when I have an idea, I want to share it. And when you, when I think of it as being something that I'm sharing, it doesn't feel like it's a scary thing. I'm like, I love it. You said you love it. Let's just do it, it. It's just like that. So I think, for me, when I think of it as sharing, rather than me doing something for you, then to react to it's much it just makes it much more palatable to move forward, because I love sharing. I'm a group, I'm a group, I'm a, I'm a. I like my independence. I like to be on my own. I do a lot of stu

You've been obsessing over your email open rates, but they're not the metric that actually makes you money.In this episode, Allison Hardy breaks down why your click rate is the real MVP of your email funnel, and how to improve it without rewriting every email you've ever sent. If your list isn't clicking, they're not buying...and that's a problem you can't afford to ignore. TAKEAWAYS:Clicks—not opens—are what drive sales and signal positive engagement to email providers like Gmail.If you're not training your email list to click early and often, asking them to click to buy later will fall flat.The PS section is prime real estate, don't let it go to waste without a clickable link.Placing your link multiple times (including near the top) boosts the chances your reader will actually take action.How you invite the click matters just as much as where it goes—clarity, variety, and benefit-focused language are key.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Want to learn more about creating a culture of clicking in your email funnel? Listen to episode #468.Want to learn how to strategically set up your P.S. for clicks? Check out Profitable P.S.'s! If your emails are getting opened but not clicked, VIP Week is where we fix the strategy behind that, and fast! Snag one of the 12 VIP Week spots available in 2026 by clicking here.Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Episode 70 - Queen of the Damned. So much fun to talk vampires together. If my memory serves me correctly this is the first time I tell the story of the Vampire of Pizza Hut. Enjoy!The Crack, the Butt Rock Bracket is here on the Roach Koach Patreon! Subscribe today! Rate, review, and follow Roach Koach on Apple Podcasts and Spotify! We'd appreciate it! Questions about the show? Have album recommendations? Just want to say hi? We'd love to hear from you! Contact the show @RoachKoach on Twitter, Roach Koach on Facebook , Roach Koach on Instagram, or send an email to RoachKoachPodcast at Gmail. Follow the show on Youtube and TikTok! Find every episode of Roach Koach and order your Roach Koach T-shirt at Roach Koach dot com.

This week on the Roach Koach Podcast we head back again to the year 2003, when nu-metal bands were not sure what to do next and made some strange choices. Lorin and Matt examine the choices made by From Zero on their second and final album, My So-Called Life. Topics this episode include:-We love lists!-Pending candidates for the Genius List-What is for dinner?-Covid vs Hobo Johnson-Nothing more nu-metal than a cover-Guy who saw From Zero at the Hayloft-“Rapunzel, send me your riff”-And Canon Talk, where Lorin and Matt decide if From Zero deserves a spot in the Nu-Metal Canon. Take a listen!The Crack, the Butt Rock Bracket is here on the Roach Koach Patreon! Subscribe today! Rate, review, and follow Roach Koach on Apple Podcasts and Spotify! We'd appreciate it! Questions about the show? Have album recommendations? Just want to say hi? We'd love to hear from you! Contact the show @RoachKoach on Twitter, Roach Koach on Facebook , Roach Koach on Instagram, or send an email to RoachKoachPodcast at Gmail. Follow the show on Youtube and TikTok! Find every episode of Roach Koach and order your Roach Koach T-shirt at Roach Koach dot com.

Piotr Wojtyla, Head of Threat Intel and Platform at Abnormal AI, is discussing their work on "InboxPrime AI: New Phishing Kit Fueling Scalable, AI-Powered Cybercrime." A new AI-powered phishing kit called InboxPrime AI is rapidly gaining traction in underground forums, automating the creation and delivery of highly believable phishing emails that mimic legitimate business communications and leverage Gmail's web interface to evade detection. First spotted in October 2025, the kit combines AI-generated content, template variation, sender identity spoofing, and built-in spam checks to maximize inbox placement and dramatically lower the barrier to running large-scale phishing campaigns. Its shift to a one-time $1,000 purchase and growing user base underscore the industrialization of phishing and highlight how quickly AI-driven attack tools are outpacing legacy email defenses. The research can be found here: ⁠⁠⁠InboxPrime AI: New Phishing Kit Fueling Scalable, AI-Powered Cybercrime Learn more about your ad choices. Visit megaphone.fm/adchoices