Podcast appearances and mentions of scott aughtmon

Today we've got an urgent topic that everyone in copywriting has questions about—and we've got an expert to give us some much-needed guidance. The topic is content. What do you do with it. When does it replace copy… when is it inappropriate… and when does content blend with copy and actually enhance the selling power? And our expert is Scott Aughtmon, founder of Direct Response Content Marketing. Full disclosure: Scott and I have been friends for a while, and he invite me to speak at a marketing class he was teaching at UC Berkeley six years ago. These days, Scott does a lot of marketing work in the tech space. He's also the author of the book “51 Content Marketing Hacks” and created an infographic called “21 Types Of Content We Crave.” That infographic has gone viral, and we're going to talk about a few of those types today, and give you a link at the end to get the full list. Scott told us how and why he got into content marketing, and a little bit about the surprising history of the infographic. If you overlook the importance of content every step of the way in your sales funnels, you'll want to hear what Scott had to say, because he understands the value of content in a direct response context, and explains it better than anyone else I've ever heard. Scott reviewed five of the 21 items in the infographic, and we discussed why people crave them: • Content that reminds us there's more • Content that inspires us to action • Content that reminds us we matter • Content that educates while entertaining us • Content that creates a fresh point of views, even about common things You can get a free copy of Scott's infographic here: https://www.directresponsecontentmarketing.com/2019/09/12/the-21-types-of-content-we-crave-infographic/ And you can get his training on the 31 Types of Content We All Crave for $79 (instead of $99) and free PDF copy of his book, 51 Content Marketing Hacks. Offer good until midnight on 3/31. Here's the link: https://tinyurl.com/4k3hp45xhttps://tinyurl.com/4k3hp45x Download.

Have you ever see a musician who's like this unimpressive guy, sort of could fade into the background at the drop of a pin. Then he picks up an instrument, and he's like in a different universe. What happened? He'd tell you, "I got in the pocket" or "I slipped into the groove." Another way to say that is, "I got into flow." What's what we'll talk about today. Advisory Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. What Is "Flow?" • Ease of writing • Non-stop • Low stress • Easy access to creativity • Could even feel like a rush - dopamine drop Benefits Of Flow For Writing • The writing's smoother, it's easier to read • When you're in flow and you're writing - your writing is more likely to put the reader in a flow state • A reader in flow state has turned critical thinking off. That person is more likely to be able to make a good decision about buying. • When you're in flow, access to your imagination is better. Words come easier. Metaphors come easier. Creative selling ideas (that work) come easier. • Flow helps you stay in a state of momentum and build up greater momentum. That means you'll get done writing sooner! What Gets In The Way • Not enough knowledge loaded up • Not enough experience loaded up (Mental Representations - Ericcson) • Premature Perfectionation • If you hate what you're writing. Sorry, can't help you there How To Get Obstacles To Flow Out Of The Way • Do more study and research, especially on the current project • Write a few more sales letters. You need to have those Mental Representations. • Put off your Perfectionation until you've finished a full draft. How To Get Into Flow • See if you can get out of "hurry up and wait" deadline situations. Give yourself time to ponder. • Understand flow comes best when you're in a creative space, where you're not feeling pressure, there's nothing on your mind, you're open. Not task-oriented space. • Silicon Valley solution – will ask Scott Aughtmon tomorrow.Download.

Have you ever see a musician who's like this unimpressive guy, sort of could fade into the background at the drop of a pin. Then he picks up an instrument, and he's like in a different universe. What happened? He'd tell you, "I got in the pocket" or "I slipped into the groove." Another way to say that is, "I got into flow." What's what we'll talk about today. Advisory Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. What Is "Flow?" • Ease of writing • Non-stop • Low stress • Easy access to creativity • Could even feel like a rush - dopamine drop Benefits Of Flow For Writing • The writing's smoother, it's easier to read • When you're in flow and you're writing - your writing is more likely to put the reader in a flow state • A reader in flow state has turned critical thinking off. That person is more likely to be able to make a good decision about buying. • When you're in flow, access to your imagination is better. Words come easier. Metaphors come easier. Creative selling ideas (that work) come easier. • Flow helps you stay in a state of momentum and build up greater momentum. That means you'll get done writing sooner! What Gets In The Way • Not enough knowledge loaded up • Not enough experience loaded up (Mental Representations - Ericcson) • Premature Perfectionation • If you hate what you're writing. Sorry, can't help you there How To Get Obstacles To Flow Out Of The Way • Do more study and research, especially on the current project • Write a few more sales letters. You need to have those Mental Representations. • Put off your Perfectionation until you've finished a full draft. How To Get Into Flow • See if you can get out of "hurry up and wait" deadline situations. Give yourself time to ponder. • Understand flow comes best when you're in a creative space, where you're not feeling pressure, there's nothing on your mind, you're open. Not task-oriented space. • Silicon Valley solution – will ask Scott Aughtmon tomorrow.Download.

You've heard the advice before... Position yourself an authority in your field ... and business will start coming your way. I think many of us understand this idea conceptually. But it can be hard to figure out exactly how to become that authority. And the negative self talk and self-sabotage doesn't help ("Who do you think you are? You're no expert! You're no authority!"). Sound familiar? This is a big topic, and it's one I'd like to cover in more detail over the next few months. But today, I wanted to at least kick-start that discussion. My guest is Scott Aughtmon, a consultant and blogger who writes about content marketing, and the author of the book 51 Content Marketing Hacks: Extraordinary Lessons on Creating Content That Will Help You Sell More and Gain More Customers. Our conversation may not answer all your questions. But I hope it gets you thinking in the right direction — and that it sets the stage for additional episodes on this important topic.

Author and writer, Scott Aughtmon, shares tips on how to position your brand for success. Learn the type of content we crave and top content marketing hacks to create killer content. ThinkLikeAJournalist.com See the show notes.

He was a youth pastor. Online business consultant, content marketing expert Scott Aughtmon shares his story, how he launched his first biz and tips on online marketing. Book: 51 Content Marketing Hacks: Extraordinary Lessons on Creating Content That Will Help You Sell More and Gain More Customers   For Full Transcripts of this show and More Resources http://relaunchshow.com/287