The Brand Journalism Advantage Podcast With Phoebe Chongchua

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Listen to the podcast that gives brands a competitive advantage. Each episode is packed with tangible tips on marketing, social media tools, entrepreneurship, creating greater ROI, and inspiration to build a thriving brand. Learn to be the Media and publ


    • Apr 25, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 31m AVG DURATION
    • 437 EPISODES


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    Latest episodes from The Brand Journalism Advantage Podcast With Phoebe Chongchua

    TBJA 441 What SEO Strategies Work in 2022? Brandon Leibowitz

    Play Episode Listen Later Apr 25, 2022 32:48


    Navigating the ever-changing world of SEO can be frustrating. Brandon Leibowitz from SEO Optimizers shares his expertise in Search Engine Optimization and answers questions on best practices for blogging, videos, and websites. Learn what SEO strategies work in 2022. Get a free gift from Brandon to help with your SEO. See the show notes for Episode 441.

    TBJA 440 5 Tips To Creating Great Content, Melanie Deziel

    Play Episode Listen Later Sep 9, 2021 30:01


    Have you ever felt at a loss for creating content to promote your business? If so, this podcast is a must-listen-to episode. Melanie Deziel is a two-time guest on The Brand Journalism Advantage podcast. She shares her powerful strategy for creating great content. Melanie Deziel is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder of StoryFuel, which teaches marketers, publishers, creators, and companies of all sizes how to tell better brand stories, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. See the show notes.

    TBJA 439 How A Bad Situation Can Launch Success, Jodi Stolove

    Play Episode Listen Later May 22, 2020 24:22


    Jodi Stolove knows how a bad situation can launch success. She didn't let an injury keep her down. We have a chat about how she pivoted in her career to find success and what she's doing to keep her business thriving during COVID-19. See the show notes.

    TBJA 438 How to Create Powerful Email Strategies that Drive Sales, Kelly Forst

    Play Episode Listen Later Apr 21, 2020 23:52


    Email marketing during COVID-19. How do you send the right message? How frequently should you marketing during a crisis, especially one as big as the Coronavirus pandemic? Kelly Forst is with Aweber. She joins me to talk about crisis communication and how to create powerful email strategies that drive sales. See the show notes.

    TBJA 437 How to be a Successful Entrepreneur, Sean Rones

    Play Episode Listen Later Oct 16, 2019 27:28


    From modeling to bull riding to monitoring couple's relationships using an app, serial entrepreneur, Sean Rones, talks about his latest passion and he shares his top tips on how to be a successful entrepreneur. See the show notes.

    TBJA 436 Your Online Personal Brand Creates Social Proof, Leonard Kim

    Play Episode Listen Later Sep 17, 2019 37:53


    An online personal brand is vital to your success whether you're an entrepreneur or an employee. Find out why your personal brand matters and how it creates social proof. Leonard Kim shares his top tips.  See the show notes.

    TBJA 435 5 Tips on Getting Your Brand on a Podcast, Kyle Jelinek

    Play Episode Listen Later Jul 10, 2019 33:23


    In this episode, learn how to connect your brand with a podcast. How to find the right podcast, the right host, and ensure that your marketing campaign meets its goals. Kyle Jelinek shares his Top Tips.  See Show Notes.

    TBJA 434 5 Tips To Create A Successful Website, Dennis Plucinik

    Play Episode Listen Later May 15, 2019 28:50


    In this episode learn how to create a website that is user-friendly and attracts your core clients. Dennis Plucinik from ATTCK shares his top 5 tips on creating a successful website. See show notes.

    TBJA 433 Why You Have To Be Doing Social Media Advertising, Justin Hartzman

    Play Episode Listen Later May 15, 2019 31:29


    Social media marketing has helped level the playing field. Find out what you can do to grow your business by effectively using social media marketing and automation. Get top tips from co-founder and chief executive officer of Needls, Justin Hartzman. See the show notes.

    TBJA 432 How to get Your Story in the News, Gary Schneeberger

    Play Episode Listen Later Feb 7, 2019 37:22


    Earned media is highly coveted by businesses but too often the brand doesn't know the right story to tell to intrigue the news media. Find out from Gary Schneeberger how to get your story in the news. ThinkLikeAJournalist.com See the show notes.

    TBJA 431 How Entrepreneurs Can Get Unstuck, Dan Kuschell

    Play Episode Listen Later Jan 26, 2019 37:39


    What can you do to break free and get unstuck? Maybe you just need to re-energize and focus on surpassing last year's success? Even if you're not "stuck" but you just want to boost your business, find that growth factor, and thrive this year. Listen now to Dan Kuschell on getting unstuck. See the show notes.

    TBJA 430 How We Generate a $22:1 ROI Promoting Content to a Cold Audience, Daniel Daines-Hutt

    Play Episode Listen Later Jan 9, 2019 32:07


    Hear from marketer, Daniel Daines-Hutt, on how he's killing it on Facebook by generating a $22:1 ROI promoting content to a cold audience. Find out what he's doing to get these results! ThinkLikeAJournalist.com

    TBJA 429 Mastering Social Media for Audience Development and Growth, Winnie Sun

    Play Episode Listen Later Sep 12, 2018 24:28


    With so many different social media platforms, how can your team keep up to stay connected with clients and consumers? Learn how Winnie Sun used social media & PR to attract clients to her financial firm. ThinkLikeAJournalist.com

    TBJA 428 Crisis Management: How to be Proactive Instead of Reactive

    Play Episode Listen Later Aug 29, 2018 23:51


    Crisis management plans are often overlooked or underdeveloped until a real crisis happens. Find out from crisis management experts, Bob May and Steve Albrecht, how to handle and create a strategy that works to protect you, your company and employees. See the show notes.

    TBJA 427 Why Your Business is Losing Money if You're Not Automating it, Magnus Unemyr

    Play Episode Listen Later Aug 22, 2018 25:04


    If you're not automating repetitive business tasks you are losing money because you're doing manually what could and should be done via automation. Magnus Unemyr shares why automation is key to succeeding in business. ThinkLikeAJournalist.com

    TBJA 426 How to Connect With Influencers and Grow Your Business, Cloris Kylie

    Play Episode Listen Later Jul 9, 2018 30:49


    TBJA 425 Eat, Think & Be Merry Five Essentials When Branding Food, Kacha Azema

    Play Episode Listen Later May 11, 2018 26:52


    We all love food and great dining experiences but how do you brand and market an amazing product or restaurant. Get 5 essential tips from Kacha Azema from @SkidmoreStudio. ThinkLikeAJournalist.com

    TBJA 424 Gender Equality: How Men and Women Can Partner for Success, Julie Kratz

    Play Episode Listen Later Apr 6, 2018 24:45


    The #MeToo movement has opened the eyes of our nation and continues to be a controversial topic. Learn what your organization can do to support gender equality. Author Julie Kratz shares how men & women can partner for success. ThinkLikeAJournalist.com

    TBJA 423 Social Media Marketing for Brick and Mortar Businesses, Ken Tucker

    Play Episode Listen Later Mar 23, 2018 29:35


    How can your business do social media marketing right? Ken Tucker shares the one social platform that is vital for all brick and mortar companies. Plus his top tips. See the show notes.

    TBJA 422 How to Use Digital Body Language to Earn and Keep an Audience's Attention Online, Liraz Margalit

    Play Episode Listen Later Mar 7, 2018 30:56


    Do you know what drives your customers online? Web psychologist, Liraz Margalit, shares how to use digital body language to earn and keep your audience. http://ThinkLikeAJournalist.com

    TBJA 421 How to Out-Care the Competition, Sherri Fitts

    Play Episode Listen Later Feb 21, 2018 31:24


    It's not enough to just push your business. You have to out-care the competition. Consultant and author, Sherri Fitts shares her top tips on service and selling to make your brand stellar. http://ThinkLikeAJournalist.com  

    TBJA 420 The 5 Most Engaged Facebook Audiences and How To Use Them, Lara Eastburn

    Play Episode Listen Later Feb 7, 2018 29:16


    Learn what Facebook audiences are and why you must use them before boosting posts or creating ads. Find out how Lara Eastburn gains new customers from her social media Facebook page. See the show notes.   

    TBJA 419 Four Characteristics That Connect You With Influencers, Jon Levy

    Play Episode Listen Later Jan 17, 2018 28:02


    Learn the four characteristics that will connect you with influencers from behavioral scientist, Jon Levy. Also, why thinking in the shower really does produce good ideas. See the show notes. 

    TBJA 418 How to Create Celebrity in 3 Easy Steps, Jeremy Ryan Slate

    Play Episode Listen Later Dec 13, 2017 24:48


    It's not just actors, politicians, and newscasters that need to turn themselves into celebrities. Find out why you and your brand need to create celebrity for business success. Learn how it can help your ROI. Jeremy Ryan Slates gives his top tips. See the show notes. 

    TBJA 417 Have a book in You that Must Get Out? Here's How to do it Well, George Berger (G.J.)

    Play Episode Listen Later Nov 30, 2017 29:10


    A lot of us want to write a book but many get stuck and never seem to get it done. Find out from author, GJ Berger, how to do it and get it done well. Learn why he says you should never think about what will happen after you write your book. See the show notes. 

    TBJA 416 Know Your Brand Story: Cultivate, Innovate, Elevate, Laurel Mintz

    Play Episode Listen Later Nov 1, 2017 24:00


    How to know how to tell your brand story. Every brand must be able to tell its story. But what if you don't know what it is? Learn to cultivate, innovate, and elevate your brand story from Laurel Mintz. See the show notes.

    TBJA 415 How To Become Inspired by and Passionate About Your Work Again, Scott Mautz

    Play Episode Listen Later Oct 18, 2017 27:04


    Have you lost "that loving feeling" when it comes to your work? If so, you're not alone. In this episode, author and successful businessman, Scott Mautz, shares who to ignite your passion for your work again. See the show notes. Get a free copy of Scott's Find the Fire workbook, click here. Scott Mautz is a popular keynote speaker and the author of the upcoming book Find the Fire: Reignite Your Inspiration & Make Work Exciting Again. The October 2017 release is the anticipated follow up to Make It Matter: How Managers Can Motivate by Creating Meaning – book that has received many accolades including “The 2106 Leadership Book of the Year –First Runner Up”. His past credits and accolades include: ● He's a Procter & Gamble veteran who successfully ran several of the company's largest multi-billion dollar businesses, including their single largest, a $3 billion-dollar division, all while transforming organizational health scores along the way. ● He's been named a “CEO Thought-leader” by The Chief Executives Guild and a "Top 50 Leadership Innovator" by Inc. Magazine, where he also writes a bi-weekly column for the national publication. ● Scott is an Adjunct Professor at Indiana University where he teaches others-oriented leadership and the secret to sustaining motivation. ● Scott's also the CEO of Profound Performance LLC, a keynote and training company that helps you Work, Lead, & Live Fulfilled. ● He's appeared in Harvard Business Review, Entrepreneur, and many other national publications and podcasts. Icebreaker I have done stand up comedy in the past. Think Like A Journalist Quote “To be successful, the first thing to do is fall in love with your work.” –Sister Mary Lauretta Success Quote Tip Go for authenticity, not approval. Career Highlight Scott considers his first book getting published his career highlight; find out why. When It Didn't Work When Scott was a younger manager he would get inundated because he didn't know how to push back when his managers were trying to give him too much work. This made him less effective. Find out what he learned about how to effectively and successfully push back. Top Tips How to become Inspired by and Passionate about Your Work Again Don't ask the wrong question about your inspiration? The things that inspire us are passive? How did I lose my inspiration in the first place? What drains your inspiration? Failure is the antithesis of inspiration. Fear engages our brain in the wrong conversation for ourselves. Only three ways to fail: Quit. Don't improve. Never try. Failure is an event, not a person. Failure doesn't happen to you…it happens for you. What is one piece of technology, video, multimedia equipment, or app that you just can't live without? Unsplash.com One book, documentary, blog, podcast, or Internet Channel to watch? Sell With A Story, Paul Smith Get a free audiobook when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast OR to get a physical copy of the book…click the book title. It's an Amazon affiliate link. It won't cost you more but it will send me a few coins to keep on building our crazy good content here.

    TBJA 414 Business Networking For Success, Ivan Misner

    Play Episode Listen Later Oct 4, 2017 26:27


    Hear the most important thing that Ivan Misner learned while building the popular networking organization that he founded, BNI. Ivan gives his top tips on how to use business networking for success.  See the show notes.    Ivan Misner founded BNI almost 32 years ago.  Today, the organization has over 7,700 chapters on every populated continent of the world.  Last year alone, the organization helped its members generate over $9.3 billion dollars in business for one another. He is a New York Times bestselling author who has written 21 books.   He has been featured in the L.A. Times, Wall Street Journal, and New York. Times, as well as CNN, the BBC and The Today Show on NBC. He has been called the “Father of Modern Networking” by CNN and one of the “Top Networking Experts” in the world by Forbes.  He is considered by most to be one of the world's leading authorities on the topic.  In addition, the John C. Maxwell organization just recently named him the international “Leader of the Year.”  Icebreaker I met my wife in BNI. Think Like A Journalist Quote   Networking is all about connecting with people. But then again, isn't that what life is about? The more time you can find to get out of the office and build true friendships, the farther your startup will go. Entrepreneurs need to remember to spend as much time working on their business as they do in their business. Jay Samit Success Quote  It's not what you know or who you know it's how well you know each other that really counts. Career Highlight Ivan was a management consultant. He started BNI from his garage in 1980. He went full-time four years after starting BNI. Hear about his career highlight and why he compares it to going to a United Nations meeting. When It Didn't Work Ivan released a member program that was problematic. People were frustrated and he knew he was going to go into a Lion's Den. Top Tips Business Networking For Success Follow the VCP process at networking events. Visibility. Credibility. Profitability. Build relationships through Visibility. Credibility comes from people knowing you, knowing what you do, and believing that you're credible. Profitability comes from ongoing referrals. Networking is more about farming, cultivating relationships with other business professionals. Why introverts are better at networking than extroverts. Go to networking events with someone who is a member and use them as a connector. What is one piece of technology, video, multimedia equipment, or app that you just can't live without? Tablet. One book, documentary, blog, podcast, or Internet Channel to watch? Crucial Conversations Ted Talks Get a free audiobook when you try Audible free for 30 days:  www.audibletrial.com/TBJApodcast OR to get a physical copy of the book…click the book title. It's an Amazon affiliate link. It won't cost you more but it will send me a few coins to keep on building our crazy good content here.

    TBJA 413 How Traditional Brick and Mortar Retailers Can Deploy a Successful E-Commerce Strategy, Al Corona

    Play Episode Listen Later Sep 20, 2017 26:39


    Toys "R" Us has filed bankruptcy stating that kids aren't wanting toys like they used to and instead are opting for computer games and tablets. Al Corona shares how brick and mortar stores CAN thrive by using an e-commerce strategy.

    TBJA 412 Creating A Sales Funnel That Works, Kamila Gornia

    Play Episode Listen Later Sep 6, 2017 23:31


    Creating a sales funnel that works may involve some things that you're not comfortable with but must learn to tolerate. Kamila Gornia shares why polarizing people is not only okay but necessary for success with your funnel.  See the show notes.

    TBJA 411 How To Build A Successful Team, Chris Hale

    Play Episode Listen Later Aug 24, 2017 22:38


    Building a successful team is at the root of a company's ability to thrive. How do you get people who don't usually work together to work well with each other? Kountable, CEO, Chris Hale shares his top tips for building companies from the ground up. See the show notes.

    TBJA 410 Understanding & Implementing Ecommerce Advertising, Rocco Baldassarre

    Play Episode Listen Later Aug 9, 2017 21:08


    Ecommerce is exploding but getting it right can be tricky. Rocco Baldassaree specializes in digital marketing and ecommerce. Get his key tips and find out the one mistake entrepreneurs make. See the show notes.

    TBJA 409 Authority Marketing: How To Become A Recognized Expert In Your Field, Adam Witty

    Play Episode Listen Later Aug 2, 2017 44:14


    Learn how to make authority marketing work for your business. Guest Adam Witty shares key insights from his international publishing company. Plus, go to the show notes get a free book "Lead The Field" from Adam. ThinkLikeAJournalist.com See the show notes.

    TBJA 408 How To Communicate In An Information Economy And Be Heard, Jill Schiefelbein

    Play Episode Listen Later Jul 19, 2017 23:56


    Creating content that rises above the noise is challenging for most people. What does “information” means today and how can you produce content that drives engagement? Jill Schiefelbein shares her top tips. ThinkLikeAJournalist.com See the show notes.

    TBJA 407 How Startups & Small Businesses Can Leverage Collaboration To Propel Their Business, Peter Gasca

    Play Episode Listen Later Jul 5, 2017 32:57


    Starting a business today may require less capital than ever before but one thing remains the same, the power of collaboration to build a strong and thriving brand. Peter Gasca shares his top tips. ThinkLikeAJournalist.com  See the show notes.

    TBJA 406 The Marketing Advantages Of Being A Small Business, Shari Mendini

    Play Episode Listen Later Jun 29, 2017 24:07


    Why keeping your business small may be the way to go. Find out the advantages to running a small company and how you can make a meaningful impact in the world from Shari Mendini. ThinkLikeAJournalist.com See the show notes.

    TBJA 405 How To Build Your Business With A Book, Penny Sansevieri

    Play Episode Listen Later Jun 14, 2017 27:22


    Why a book is not should I do it but a MUST for business. How you never have to do old-school advertising, let your book sell YOU. Author and marketing expert on book publishing, Penny Sansevieri shares the inside scoop. See the show notes.

    TBJA 404 What Is A Personal Brand And Why Do You Need One To Be Successful? Matt Sweetwood

    Play Episode Listen Later Jun 7, 2017 25:49


    Matt Sweetwood created a personal brand long before the days of social media. He launched a successful retail camera store at a time when others were shutting their doors. He did this by creating a personal brand. Find out how this transformed his business and how it can help yours too. See the show notes. 

    TBJA 403 Generational Branding: Learning Everyone's Language, Jaci Russo

    Play Episode Listen Later May 3, 2017 15:19


    Learning to speak a marketing language that speaks to everyone helps you cut through the generational branding. Jaci Russo shares key insights on what consumers are looking for. Learn what “body copy” and “headline” readers really want. See the show notes.

    TBJA 402 Why You Need A "Wealth Plan", Not a Financial Plan, Todd Tresidder

    Play Episode Listen Later May 1, 2017 21:00


    Do you have a wealth plan or a financial plan? Find out why, Todd Tresidder of FinancialMentor.com says you must build a wealth plan that involves your skill set and expertise. ThinkLikeAJournalist.com See the show notes. 

    TBJA 401 How To Recover From A PR Nightmare: The United Airlines Fiasco, Bob Schneider

    Play Episode Listen Later May 1, 2017 26:50


    United Airlines settled with the passenger who was dragged from the plane but now the company needs to recover from the PR nightmare. Get tips on how to respond when facing a PR mess from Bob Schneider. ThinkLikeAJournalist.com See the show notes.

    TBJA 400 How To Dominate Your Industry By Building Your Authority & Leveraging Influencer Relationships, John Hall

    Play Episode Listen Later Apr 14, 2017 33:31


    How to dominate your industry. John Hall shares how building your authority and using influencer relationships can create huge success. ThinkLikeAJournalist.com See the show notes.

    TBJA 399 Why PR Recognition Matters, Crosby Noricks

    Play Episode Listen Later Apr 12, 2017 29:02


    PR can be a delicate beast. How you get PR for your company or your personal brand is tricky. Crosby Noricks shares her top tips and explains why PR recognition matters. ThinkLikeAJournalist.com See the show notes.

    TBJA 398 200 Days To 10,000 Followers On Instagram, Matt Holmes

    Play Episode Listen Later Apr 10, 2017 26:50


    Always be giving. Matt “Handshakin'” Holmes knows this is the way to success. Hear how he gained 10,000 followers in 200 days on Instagram. Plus what he learned from the world record handshaking. ThinkLikeAJournalist.com

    TBJA 397 How To Use Social Media & Gamification To Advance A Humanitarian Cause, Jason Sisneros

    Play Episode Listen Later Apr 7, 2017 34:38


    How to escape your past, pursue your passion & thrive. Plus find out how to use social media to grow and support important causes. Jason Sisneros, a former Tony Robbins program trainer, shares his top tips. ThinkLikeAJournalist.com See the show notes.

    TBJA 396 Who Should And Shouldn't Invest In LinkedIn Ads, AJ Wilcox

    Play Episode Listen Later Apr 5, 2017 26:54


    Considering LinkedIn Ads? Here's what you need to know before you start your first ad campaign. AJ Wilcox breaks it down for you and tells you when NOT to use LinkedIn Ads. ThinkLikeAJournalist.com See the show notes.

    TBJA 395 Thought Leadership Publishing For Fame, Fortune And Making A Difference, Cheryl Snapp Conner

    Play Episode Listen Later Apr 3, 2017 26:52


    How she accidentally became a national columnist, Cheryl Snapp Conner shares her tops tips on making thought publishing work for your business. The one thing you must do. ThinkLikeAJournalist.com See the show notes.

    TBJA 394 Choosing Your Words Carefully: Crafting A Message That Leaves The Right Impression, Dena Weigel Bell

    Play Episode Listen Later Apr 1, 2017 23:34


    Every is able to broadcast its message but some aren't choosing their words carefully. Dena Weigh Bell gives top tips on crafting a message that leaves the right impression. ThinkLikeAJournalist.com See the show notes.

    TBJA 393 The 3 Reasons You're Leaving Money On The Table: How LinkedIn Can Change That, Sarah Santacroce

    Play Episode Listen Later Mar 29, 2017 26:43


    Find out the 3 reasons you're leaving money on the table. LinkedIn is 277% more effective for lead generation than Twitter & FB. Sarah Santacroce gives her top tips for effectively using LinkedIn. ThinkLikeAJournalist.com   See the show notes.

    TBJA 392 How I Got A #1 Network Television Show (Scorpion), Walter O'Brien

    Play Episode Listen Later Mar 27, 2017 37:23


    He's one of the smartest people in the world. Hear how Walter O'Brien created a hit network television show based on his company, Scorpion Computer Services, Inc. ThinkLikeAJournalist.com See the show notes.

    TBJA 391 Creating Company Culture And Thriving Employees, Jacob Morgan

    Play Episode Listen Later Mar 24, 2017 34:15


    The key to a great company culture is not to do for but to do with your employees. Learn how to keep great talent and help your employees thrive in your company. Jacob Morgan shares his top tips. ThinkLikeAJournalist.com See the show notes.

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