The Brand Journalism Advantage Podcast With Phoebe Chongchua

Navigating the ever-changing world of SEO can be frustrating. Brandon Leibowitz from SEO Optimizers shares his expertise in Search Engine Optimization and answers questions on best practices for blogging, videos, and websites. Learn what SEO strategies work in 2022. Get a free gift from Brandon to help with your SEO. See the show notes for Episode 441.

Have you ever felt at a loss for creating content to promote your business? If so, this podcast is a must-listen-to episode. Melanie Deziel is a two-time guest on The Brand Journalism Advantage podcast. She shares her powerful strategy for creating great content. Melanie Deziel is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder of StoryFuel, which teaches marketers, publishers, creators, and companies of all sizes how to tell better brand stories, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. See the show notes.

Jodi Stolove knows how a bad situation can launch success. She didn't let an injury keep her down. We have a chat about how she pivoted in her career to find success and what she's doing to keep her business thriving during COVID-19. See the show notes.

Email marketing during COVID-19. How do you send the right message? How frequently should you marketing during a crisis, especially one as big as the Coronavirus pandemic? Kelly Forst is with Aweber. She joins me to talk about crisis communication and how to create powerful email strategies that drive sales. See the show notes.

From modeling to bull riding to monitoring couple's relationships using an app, serial entrepreneur, Sean Rones, talks about his latest passion and he shares his top tips on how to be a successful entrepreneur. See the show notes.

An online personal brand is vital to your success whether you're an entrepreneur or an employee. Find out why your personal brand matters and how it creates social proof. Leonard Kim shares his top tips.  See the show notes.

In this episode, learn how to connect your brand with a podcast. How to find the right podcast, the right host, and ensure that your marketing campaign meets its goals. Kyle Jelinek shares his Top Tips.  See Show Notes.

In this episode learn how to create a website that is user-friendly and attracts your core clients. Dennis Plucinik from ATTCK shares his top 5 tips on creating a successful website. See show notes.

Social media marketing has helped level the playing field. Find out what you can do to grow your business by effectively using social media marketing and automation. Get top tips from co-founder and chief executive officer of Needls, Justin Hartzman. See the show notes.

Earned media is highly coveted by businesses but too often the brand doesn't know the right story to tell to intrigue the news media. Find out from Gary Schneeberger how to get your story in the news. ThinkLikeAJournalist.com See the show notes.

What can you do to break free and get unstuck? Maybe you just need to re-energize and focus on surpassing last year's success? Even if you're not "stuck" but you just want to boost your business, find that growth factor, and thrive this year. Listen now to Dan Kuschell on getting unstuck. See the show notes.

Hear from marketer, Daniel Daines-Hutt, on how he's killing it on Facebook by generating a $22:1 ROI promoting content to a cold audience. Find out what he's doing to get these results! ThinkLikeAJournalist.com

With so many different social media platforms, how can your team keep up to stay connected with clients and consumers? Learn how Winnie Sun used social media & PR to attract clients to her financial firm. ThinkLikeAJournalist.com

Crisis management plans are often overlooked or underdeveloped until a real crisis happens. Find out from crisis management experts, Bob May and Steve Albrecht, how to handle and create a strategy that works to protect you, your company and employees. See the show notes.

If you're not automating repetitive business tasks you are losing money because you're doing manually what could and should be done via automation. Magnus Unemyr shares why automation is key to succeeding in business. ThinkLikeAJournalist.com

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We all love food and great dining experiences but how do you brand and market an amazing product or restaurant. Get 5 essential tips from Kacha Azema from @SkidmoreStudio. ThinkLikeAJournalist.com

The #MeToo movement has opened the eyes of our nation and continues to be a controversial topic. Learn what your organization can do to support gender equality. Author Julie Kratz shares how men & women can partner for success. ThinkLikeAJournalist.com

How can your business do social media marketing right? Ken Tucker shares the one social platform that is vital for all brick and mortar companies. Plus his top tips. See the show notes.

Do you know what drives your customers online? Web psychologist, Liraz Margalit, shares how to use digital body language to earn and keep your audience. http://ThinkLikeAJournalist.com

It's not enough to just push your business. You have to out-care the competition. Consultant and author, Sherri Fitts shares her top tips on service and selling to make your brand stellar. http://ThinkLikeAJournalist.com  

Learn what Facebook audiences are and why you must use them before boosting posts or creating ads. Find out how Lara Eastburn gains new customers from her social media Facebook page. See the show notes.   

Learn the four characteristics that will connect you with influencers from behavioral scientist, Jon Levy. Also, why thinking in the shower really does produce good ideas. See the show notes. 

It's not just actors, politicians, and newscasters that need to turn themselves into celebrities. Find out why you and your brand need to create celebrity for business success. Learn how it can help your ROI. Jeremy Ryan Slates gives his top tips. See the show notes. 

A lot of us want to write a book but many get stuck and never seem to get it done. Find out from author, GJ Berger, how to do it and get it done well. Learn why he says you should never think about what will happen after you write your book. See the show notes. 

How to know how to tell your brand story. Every brand must be able to tell its story. But what if you don't know what it is? Learn to cultivate, innovate, and elevate your brand story from Laurel Mintz. See the show notes.

Have you lost "that loving feeling" when it comes to your work? If so, you're not alone. In this episode, author and successful businessman, Scott Mautz, shares who to ignite your passion for your work again. See the show notes. Get a free copy of Scott's Find the Fire workbook, click here. Scott Mautz is a popular keynote speaker and the author of the upcoming book Find the Fire: Reignite Your Inspiration & Make Work Exciting Again. The October 2017 release is the anticipated follow up to Make It Matter: How Managers Can Motivate by Creating Meaning – book that has received many accolades including “The 2106 Leadership Book of the Year –First Runner Up”. His past credits and accolades include: ● He's a Procter & Gamble veteran who successfully ran several of the company's largest multi-billion dollar businesses, including their single largest, a $3 billion-dollar division, all while transforming organizational health scores along the way. ● He's been named a “CEO Thought-leader” by The Chief Executives Guild and a "Top 50 Leadership Innovator" by Inc. Magazine, where he also writes a bi-weekly column for the national publication. ● Scott is an Adjunct Professor at Indiana University where he teaches others-oriented leadership and the secret to sustaining motivation. ● Scott's also the CEO of Profound Performance LLC, a keynote and training company that helps you Work, Lead, & Live Fulfilled. ● He's appeared in Harvard Business Review, Entrepreneur, and many other national publications and podcasts. Icebreaker I have done stand up comedy in the past. Think Like A Journalist Quote “To be successful, the first thing to do is fall in love with your work.” –Sister Mary Lauretta Success Quote Tip Go for authenticity, not approval. Career Highlight Scott considers his first book getting published his career highlight; find out why. When It Didn't Work When Scott was a younger manager he would get inundated because he didn't know how to push back when his managers were trying to give him too much work. This made him less effective. Find out what he learned about how to effectively and successfully push back. Top Tips How to become Inspired by and Passionate about Your Work Again Don't ask the wrong question about your inspiration? The things that inspire us are passive? How did I lose my inspiration in the first place? What drains your inspiration? Failure is the antithesis of inspiration. Fear engages our brain in the wrong conversation for ourselves. Only three ways to fail: Quit. Don't improve. Never try. Failure is an event, not a person. Failure doesn't happen to you…it happens for you. What is one piece of technology, video, multimedia equipment, or app that you just can't live without? Unsplash.com One book, documentary, blog, podcast, or Internet Channel to watch? Sell With A Story, Paul Smith Get a free audiobook when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast OR to get a physical copy of the book…click the book title. It's an Amazon affiliate link. It won't cost you more but it will send me a few coins to keep on building our crazy good content here.

Hear the most important thing that Ivan Misner learned while building the popular networking organization that he founded, BNI. Ivan gives his top tips on how to use business networking for success.  See the show notes.    Ivan Misner founded BNI almost 32 years ago.  Today, the organization has over 7,700 chapters on every populated continent of the world.  Last year alone, the organization helped its members generate over $9.3 billion dollars in business for one another. He is a New York Times bestselling author who has written 21 books.   He has been featured in the L.A. Times, Wall Street Journal, and New York. Times, as well as CNN, the BBC and The Today Show on NBC. He has been called the “Father of Modern Networking” by CNN and one of the “Top Networking Experts” in the world by Forbes.  He is considered by most to be one of the world's leading authorities on the topic.  In addition, the John C. Maxwell organization just recently named him the international “Leader of the Year.”  Icebreaker I met my wife in BNI. Think Like A Journalist Quote   Networking is all about connecting with people. But then again, isn't that what life is about? The more time you can find to get out of the office and build true friendships, the farther your startup will go. Entrepreneurs need to remember to spend as much time working on their business as they do in their business. Jay Samit Success Quote  It's not what you know or who you know it's how well you know each other that really counts. Career Highlight Ivan was a management consultant. He started BNI from his garage in 1980. He went full-time four years after starting BNI. Hear about his career highlight and why he compares it to going to a United Nations meeting. When It Didn't Work Ivan released a member program that was problematic. People were frustrated and he knew he was going to go into a Lion's Den. Top Tips Business Networking For Success Follow the VCP process at networking events. Visibility. Credibility. Profitability. Build relationships through Visibility. Credibility comes from people knowing you, knowing what you do, and believing that you're credible. Profitability comes from ongoing referrals. Networking is more about farming, cultivating relationships with other business professionals. Why introverts are better at networking than extroverts. Go to networking events with someone who is a member and use them as a connector. What is one piece of technology, video, multimedia equipment, or app that you just can't live without? Tablet. One book, documentary, blog, podcast, or Internet Channel to watch? Crucial Conversations Ted Talks Get a free audiobook when you try Audible free for 30 days:  www.audibletrial.com/TBJApodcast OR to get a physical copy of the book…click the book title. It's an Amazon affiliate link. It won't cost you more but it will send me a few coins to keep on building our crazy good content here.

Toys "R" Us has filed bankruptcy stating that kids aren't wanting toys like they used to and instead are opting for computer games and tablets. Al Corona shares how brick and mortar stores CAN thrive by using an e-commerce strategy.

Creating a sales funnel that works may involve some things that you're not comfortable with but must learn to tolerate. Kamila Gornia shares why polarizing people is not only okay but necessary for success with your funnel.  See the show notes.

Building a successful team is at the root of a company's ability to thrive. How do you get people who don't usually work together to work well with each other? Kountable, CEO, Chris Hale shares his top tips for building companies from the ground up. See the show notes.

Ecommerce is exploding but getting it right can be tricky. Rocco Baldassaree specializes in digital marketing and ecommerce. Get his key tips and find out the one mistake entrepreneurs make. See the show notes.

Learn how to make authority marketing work for your business. Guest Adam Witty shares key insights from his international publishing company. Plus, go to the show notes get a free book "Lead The Field" from Adam. ThinkLikeAJournalist.com See the show notes.

Creating content that rises above the noise is challenging for most people. What does “information” means today and how can you produce content that drives engagement? Jill Schiefelbein shares her top tips. ThinkLikeAJournalist.com See the show notes.

Starting a business today may require less capital than ever before but one thing remains the same, the power of collaboration to build a strong and thriving brand. Peter Gasca shares his top tips. ThinkLikeAJournalist.com  See the show notes.

Why keeping your business small may be the way to go. Find out the advantages to running a small company and how you can make a meaningful impact in the world from Shari Mendini. ThinkLikeAJournalist.com See the show notes.

Why a book is not should I do it but a MUST for business. How you never have to do old-school advertising, let your book sell YOU. Author and marketing expert on book publishing, Penny Sansevieri shares the inside scoop. See the show notes.

Matt Sweetwood created a personal brand long before the days of social media. He launched a successful retail camera store at a time when others were shutting their doors. He did this by creating a personal brand. Find out how this transformed his business and how it can help yours too. See the show notes. 

Learning to speak a marketing language that speaks to everyone helps you cut through the generational branding. Jaci Russo shares key insights on what consumers are looking for. Learn what “body copy” and “headline” readers really want. See the show notes.

Do you have a wealth plan or a financial plan? Find out why, Todd Tresidder of FinancialMentor.com says you must build a wealth plan that involves your skill set and expertise. ThinkLikeAJournalist.com See the show notes. 

United Airlines settled with the passenger who was dragged from the plane but now the company needs to recover from the PR nightmare. Get tips on how to respond when facing a PR mess from Bob Schneider. ThinkLikeAJournalist.com See the show notes.

How to dominate your industry. John Hall shares how building your authority and using influencer relationships can create huge success. ThinkLikeAJournalist.com See the show notes.

PR can be a delicate beast. How you get PR for your company or your personal brand is tricky. Crosby Noricks shares her top tips and explains why PR recognition matters. ThinkLikeAJournalist.com See the show notes.

Always be giving. Matt “Handshakin'” Holmes knows this is the way to success. Hear how he gained 10,000 followers in 200 days on Instagram. Plus what he learned from the world record handshaking. ThinkLikeAJournalist.com

How to escape your past, pursue your passion & thrive. Plus find out how to use social media to grow and support important causes. Jason Sisneros, a former Tony Robbins program trainer, shares his top tips. ThinkLikeAJournalist.com See the show notes.

Considering LinkedIn Ads? Here's what you need to know before you start your first ad campaign. AJ Wilcox breaks it down for you and tells you when NOT to use LinkedIn Ads. ThinkLikeAJournalist.com See the show notes.

How she accidentally became a national columnist, Cheryl Snapp Conner shares her tops tips on making thought publishing work for your business. The one thing you must do. ThinkLikeAJournalist.com See the show notes.

Every is able to broadcast its message but some aren't choosing their words carefully. Dena Weigh Bell gives top tips on crafting a message that leaves the right impression. ThinkLikeAJournalist.com See the show notes.

Find out the 3 reasons you're leaving money on the table. LinkedIn is 277% more effective for lead generation than Twitter & FB. Sarah Santacroce gives her top tips for effectively using LinkedIn. ThinkLikeAJournalist.com   See the show notes.

He's one of the smartest people in the world. Hear how Walter O'Brien created a hit network television show based on his company, Scorpion Computer Services, Inc. ThinkLikeAJournalist.com See the show notes.

The key to a great company culture is not to do for but to do with your employees. Learn how to keep great talent and help your employees thrive in your company. Jacob Morgan shares his top tips. ThinkLikeAJournalist.com See the show notes.