Podcasts about Authority

What happens when the past starts sounding uncomfortably like the present? In this episode of The Greatness Machine, Darius Mirshahzadeh sits down with historian Tad Stoermer to explore the recurring cycle of power, resistance, and transformation in American history. Tad traces his journey from the military and Democratic politics into historical scholarship, explaining why moments of resistance often emerge when authority overreaches. Drawing from his forthcoming book, “A Resistance History of the United States,” releasing June 2, 2026, he connects today's unrest to earlier chapters of the American story. This conversation challenges conventional political thinking and invites listeners to examine current events through a longer historical lens, exploring generational memory, shifting values, and what tends to rise when societies reach a breaking point. In this episode, Darius and Tad will discuss: (00:00) Introduction to Tad Stoermer and His Work (02:53) Tad's Journey to Becoming a Historian (05:40) Understanding Resistance in American History (08:33) The Role of Values in Politics (11:40) The Dynamics of Resistance and Authority (14:12) Political Parties and Their Disconnect with Values (17:02) The Need for Change in Political Systems (20:06) The Founders' Vision and Its Flaws (27:08) The Dynamics of American History (32:19) The Evolution of Republics in the U.S. (37:33) Generational Memory and Historical Context (42:42) Youth Perspectives on Power and Authority (47:18) Resistance Dynamics: A Values-Agnostic Framework Tad Stoermer is a public historian and author of “A Resistance History of the United States”. One of the most widely followed public historians in the world, he reaches millions each month with work focused on the American Revolution and the enduring myths that shape American identity. A former U.S. Army Reconnaissance Scout and veteran of a decade in Democratic politics, Stoermer holds a PhD in History from the University of Virginia and is an alumnus of Johns Hopkins and Harvard. He has taught public history at Harvard, held major fellowships at Brown, Yale, and Monticello, and currently serves as a Lecturer at Johns Hopkins, a Visiting Scholar at the University of Southern Denmark, and Film and Digital Media Editor of The Public Historian. He splits his time between Denmark and Cape Cod. Connect with Tad: Website: https://www.tadstoermer.com/  YouTube: https://www.youtube.com/@Tad.Stoermer  Instagram: https://www.instagram.com/tad.stoermer/  TikTok: https://www.tiktok.com/@tadstoermer/  Book: https://www.amazon.com/Resistance-History-United-States/dp/158642436X  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Dept. Omar breaks down what it really takes to become the go-to expert in your industry even if you don't feel like the most talented or experienced person in the room. Drawing from his journey of building millions of views and a loyal audience online, he explains why visibility often matters more than raw ability, and how anyone can step into thought leadership by approaching their work with the right mindset and strategy. Omar shares a powerful three-part framework for building influence and becoming known for what you do: adopting a student's identity, carrying the responsibility of a leader, and mastering deliverability the ability to communicate ideas clearly so people can actually apply them. If you've ever felt overlooked in your industry, struggled to get traction with your content, or wondered how some people become the “voice” of their field, this episode will challenge you to rethink what it means to be an expert and show you how to turn your knowledge into influence, authority, and opportunity online.

Gavin Thomas Author of Tomboy & Tomgirl Series Books plus others like AYLA: Cavewoman SuperheroineGavin Thomas is an age of Aquarius ♒ author, which means all of what I write has some level of spirituality. I also take roads less traveled in character creation, as is evident in my first book series, in which the leading characters are tomboys (females that present as masculine) and tomgirls (males that present as feminine). What I write also includes themes of action, comedyhttps://www.amazon.com/Tomboy-Tomgirl-Earths-Unconventional-Superheroes/dp/B0C1JBC72G/ref=mp_s_a_1_1https://www.barnesandnoble.com/w/tomboy-and-tomgirl-gavin-thomas/1147279210Thanks to: https://www.instagram.com/denielleburdick/PinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode Linktree here: https://linktr.ee/PinkCloud9Get to know our Complimentary Community w an Exclusive Benefits optionhttps://www.patreon.com/c/PinkCloud9MediaLinkedin here:https://www.linkedin.com/in/pinkcloud9/https://www.youtube.com/@PinkCloud9Media#pinkcloud9media #business#video#podcast #Ai#author  

Today's episode might surprise you because I'm going to be talking about decluttering, but not in the way that you might expect. What I think is happening in our homes physically is connected with what's happening in us spiritually. So let's talk about what it looks like to declutter with abundance and authority. Resources from this episode: Dwell Bible App Discount  40 Days of Decrease by Alicia Britt Chole  The Contentment Challenge  We Make Space by the Helsers  Send Nancy an audio message!  Psalm 51:10-12  Work & Play Episode 227 : Less Clutter More Life with Barbara Hemphill : Part 1  Work & Play Episode 228 : Less Clutter More Life with Barbara Hemphill : Part 2  Visit my Amazon Cornerstore!  Join my email list!  Nancy Ray Website Nancy Ray on Instagram Affiliate links have been used in this post! I do receive a commission when you choose to purchase through these links, and that helps me keep this podcast up and running—I truly appreciate when you choose to use them!  

ADHD & Emotional Intelligence Life Coach | Helping Families w Stress & Overwhelm: Kathleen Long w https://coachedbykath.com/ DOES THIS SOUND LIKE YOU? Difficulty focusing & prioritizing tasks Anxious, scattered & exhausted *Worried about getting it all done DURING YOUR ADHD RESET CALL : Identify the habit or pattern holding you back Get 1 useful ADHD strategy ~Decide on your next step https://linktr.ee/adhdcoachkath PinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode Linktree here: https://linktr.ee/PinkCloud9 Get to know our Complimentary Community w an Exclusive Benefits option https://www.patreon.com/c/PinkCloud9Media Linkedin here: https://www.linkedin.com/in/pinkcloud9/ https://www.youtube.com/@PinkCloud9Media #pinkcloud9media #business #video #podcast #Ai

Women's History Month is in full swing, and The Nikki & Brie Show is turning up the volume with another fearless force in the game, the one and only Chelsea Green! From her unforgettable debut as the “physical therapist” in Brie's Authority storyline to becoming one of the most entertaining, scene-stealing Superstars in WWE today, Chelsea has carved her own path — in heels, barefoot, and sometimes in a wedding dress. She opens up about starting her wrestling journey after Googling “how to be a WWE Diva,” finding her power through character work, and learning that there's room for every woman at the top, if we lift each other up. The conversation gets real about rejection, resilience, locker room dynamics, being a “type A” woman in a male-dominated industry, and what it truly means to support other women without stepping on them. And yes… we dive into Undertaker putting her over (goosebumps included) and why that moment meant more than the world. Chelsea is bold, hilarious, self-aware, and unapologetically herself — and that's exactly why she's part of this Women's History Month lineup. Pledge your allegiance and press play. Call Nikki & Brie at 833-GARCIA2 and leave a voicemail! Follow Nikki & Brie on Instagram, follow the show on Instagram and TikTok and send Nikki & Brie a message on Threads! Follow Bonita Bonita on Instagram Book a reservation at the Bonita Bonita Speakeasy To watch exclusive videos of this week's episode, follow The Nikki & Brie Show on YouTube, Facebook, and TikTok! You can also catch The Nikki & Brie Show on SiriusXM Stars 109! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Synopsis:  What happens when the President threatens to invoke the Insurrection Act? Two leading voices weigh in on how Congress, veterans, and citizens can push back against rising militarization. This show is made possible by you! To become a sustaining member go to LauraFlanders.org/donate Description [original air-date November 2025]:  The U.S. military is sworn to serve the Constitution, but that's getting complicated under Donald Trump. The President has deployed National Guard troops to half a dozen U.S. cities against the wishes of local officials and ICE agents are roaming around communities acting under unclear rules. Now the President is threatening to invoke the Insurrection Act. What difference would that make? Laura's guests are U.S. House Representative Pramila Jayapal and Marine veteran Janessa Goldbeck, who say it's time to reject authoritarianism and uphold the Constitution. Congresswoman Jayapal is the Ranking Member of the House Judiciary Subcommittee on Immigration Integrity, Security, and Enforcement and represents Washington State's 7th Congressional District. She has been at the forefront of congressional oversight and opposition to the Trump administration's immigration policies. Captain Goldbeck is CEO of Vet Voice, a national nonprofit that mobilizes veterans and military families to shape American democracy and defend the values they swore to protect. What can Congress, veterans and the general public do to stop the militarization of our cities? Join us for this powerful conversation, plus a commentary on the other times that the U.S. government has turned its military inward. Note: This conversation took place prior to the killings of Renee Good and Alex Pretti by ICE agents in MN] “What we're seeing now is the president attempting to reshape the U.S. military into a tool of his own domestic political control . . . And then to deploy uniformed service members and the National Guard across the country against the wishes of local elected leaders . . . I feel a lot of sadness and frustration on behalf of those who are serving in uniform today who are being put into this very partisan political position by the United States president.” - Janessa Goldbeck “What law enforcement should be doing — of any kind, whether it's ICE, National Guard, whoever — is trying to deescalate. What we clearly see this set of military actors doing is escalate, right? When you crack down brutally, when you shoot a rubber bullet at a faith leader in Chicago, or when you violently push someone down to the ground, who by the way happens to be the father of three U.S. Marines . . . I think that is really an attempt to suppress any kind of dissent.” - Rep. Pramila Jayapal Guests: •  Captain Janessa Goldbeck: Marine Corps Veteran; CEO, Vet Voice Foundation •  Congresswoman Pramila Jayapal: D-WA, 7th Congressional District Full Conversation Release: While our weekly shows are edited to time for broadcast on Public TV and community radio, we offer to our members and podcast subscribers the full uncut conversation. These audio exclusives are made possible thanks to our member supporters. Watch the special report on YouTube; PBS World Channel 11:30am ET Sundays, and on over 300 public stations across the country (check your listings, or search here via zipcode). Listen: Episodes air on community radio  (check here to see if your station is airing the show) & as a podcast. RESOURCES: Related Laura Flanders Show Episodes: •  Another January 6 Insurrection? 'War Game' Film Asks if We're Ready: Watch / Listen:  Episode Cut and Full Uncut Conversation •  Community Safety in a Time of Insurrection: Watch / Listen:  Episode Cut •  Inside the MAGA Movement: What Happens Now?:  Watch / Listen:  Episode Cut and Full Uncut Conversation   Related Articles and Resources: •  The Resistance Lab, grassroots trainings led by Pramila Jayapal and thought leaders from across the movement.  •  Pentagon orders states' national guards to form ‘quick reaction forces' for ‘crowd control' by Aaron Glantz, October 29, 2025, The Guardian •  Congresswoman Pramila Jayapal at No Kings protest Seattle:  ‘We are the people's movement that will save our democracy', October 18, 2025 - Watch - King5.com •  Former Military Leaders Decry National Guard Deployment in Illinois, by Hannah Meisel, Capitol News Illinois, October 16, 2025, WTTW-PBS •  Where has Trump suggested sending troops?  In cities run by Democratic mayors, by Juliana Kim, October 16, 2025, NPR •. We Found That More Than 170 U.S. Citizens Have Been Held by Immigration Agents.  They've Been Kicked, Dragged and Detained for Days. by Nicole Foy & photography by Sarahbeth Maney,  October 16, 2025, ProPublica •. Trump open to invoking the Insurrection Act, by Irie Sentner, October 6, 2025, Politico •  FAQ on Refusing Illegal Orders, by JMB, June 18, 2025, Military Law Task Force   Full Episode Notes are located HERE. Music Credit:  'Thrum of Soil' by Bluedot Sessions, and original sound design by Jeannie Hopper Support Laura Flanders and Friends by becoming a member at https://www.patreon.com/c/lauraflandersandfriends Laura Flanders and Friends Crew: Laura Flanders-Executive Producer, Writer; Sabrina Artel-Supervising Producer; Jeremiah Cothren-Senior Producer; Veronica Delgado-Video Editor, Janet Hernandez-Communications Director; Jeannie Hopper-Audio Director, Podcast & Radio Producer, Audio Editor, Sound Design, Narrator; Sarah Miller-Development Director, Nat Needham-Editor, Graphic Design emeritus; David Neuman-Senior Video Editor, and Rory O'Conner-Senior Consulting Producer. FOLLOW Laura Flanders and FriendsInstagram: https://www.instagram.com/lauraflandersandfriends/Blueky: https://bsky.app/profile/lfandfriends.bsky.socialFacebook: https://www.facebook.com/LauraFlandersAndFriends/Tiktok: https://www.tiktok.com/@lauraflandersandfriendsYouTube: https://www.youtube.com/channel/UCFLRxVeYcB1H7DbuYZQG-lgLinkedin: https://www.linkedin.com/company/lauraflandersandfriendsPatreon: https://www.patreon.com/lauraflandersandfriendsACCESSIBILITY - The broadcast edition of this episode is available with closed captioned by clicking here for our YouTube Channel

Recording live from IDOC Connection in Orlando, I sit down with Dr. Todd Cohan, Sadie Blair, and Polly Stearns from Forsight Vision and Midwest Dry Eye Center to talk about the relationship between vision and execution inside a growing private practice. We go into the dynamic between the owner (visionary) and the operations lead (integrator), and why that chemistry matters more than most doctors realize.   We discuss leadership cadence, how they structure weekly meetings, how goals are set and tracked, and what it looks like to invest in developing internal talent. We also unpack the real risk and reward of moving a top producer into a leadership role, how they think about KPIs and staff engagement, and the systems they use to keep everyone aligned.   If you're thinking about growth, delegation, or strengthening your leadership bench, this episode will give you a practical framework to consider.   Resources: Harnessing the power and momentum from optometry meetings with your operations manager: a conversation with Dr. Todd Cohan & Sadie Blair Ted Lasso: "Be curious, not judgemental" Book a Triage call with Adam Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Check out Adam's new book: How to Buy an Optometry Practice Midwest Dry Eye Center Forsight Vision   ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!   Check out Adam's other podcast! The Optometry Success Podcast  Subscribe on Apple Podcasts: https://bit.ly/4tttng6 Subscribe on Spotify: https://bit.ly/4tuf0YM 

Listen on your podcast app:             Resources Of This Episode: Get access to Nina – The Niche Navigator:Download here.Want my support to validate your niche? Schedule a strategy session here. Summary Of This Episode: Click here to find the blog articleClick here to read the episode transcript  Chapters: [01:47] The Four Types of Entrepreneurs Who Avoid Choosing a Niche [03:00] The Hidden Cost of Not Having a Clear Niche [03:57] The One Marketing Truth You Must Understand [05:22] How I Chose My Niche and Built Real Momentum [08:23] Reframing the Fear of Niching Down [08:59] A Client Case Study: The Real Power of Niching Down [10:39] The Benefits of Targeting a Small, Clear Niche [12:01] What to Do If Your Niche Doesn't Work [13:05] What a Niche Really Means in Business [13:24] The 3Ps Framework to Identify Your Niche [14:41] The Most Powerful Question to Clarify Your Niche [15:09] The Free AI Tool to Help You Define Your Niche [16:27] How to Take Action and Commit to Your Niche You already know you need a clearer niche. But maybe you're hesitating. Overthinking. Afraid of closing doors. Or frustrated because you tried before — and it didn't work. Here's the truth: Not choosing is costing you more than you think. When your niche isn't clear: Your messaging keeps shifting.Your confidence drops.Your marketing feels heavy.You try one strategy after another — but nothing gains real traction. It's not dramatic failure. It's subtle stagnation. And that quiet stagnation can last for years. Postponing the decision of choosing your niche, is postponing the results in your business. But also, it sucks all the energy out of you. Choosing a niche is not about shrinking your business. It's about sharpening your impact. When you focus your energy long enough in one direction, momentum builds. Authority grows. Visibility compounds. If you've been postponing the decision, consider this your invitation. The time is now to stop scattering your energy — and start building real momentum. What you will learn: Why a crystal-clear niche is essential to attract paying clients consistentlyHow to use the 3Ps Framework to find your ideal niche and step into your zone of genius.What to do if the niche you chose does not work out Other resources: Episode 223: Is it okay to change my niche “half-way” down the line?Episode 313: From fraud to authority: Claiming your well-earned expertiseEpisode 311: 3 things to help you be taken seriously as a coach or consultantEpsiode 97: How to find your niche & become the go-to-expert Find this episode on Youtube: Enjoyed this episode? Please leave a review Please leave a review or a comment to help me reach more people who need to hear this. Choose your favorite podcast app:            

The 4th International Yoga Darśana Yoga Sādhana Conference convenes 27–29 May 2026 at EHESS Paris, organized by CESAH. Theme: Authenticity, Authority and Adaptation—examining how yoga traditions establish legitimacy, transmit knowledge, and negotiate transformation across time and place. Bridges philological and ethnographic approaches. Link here Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Welcome to this week's episode of the PEBCAK Podcast!  We've got four amazing stories this week so sit back, relax, and keep being awesome!  Be sure to stick around for our Dad Joke of the Week. (DJOW) Follow us on Instagram @pebcakpodcast   Please share this podcast with someone you know!  It helps us grow the podcast and we really appreciate it!   Simple 6 signup link https://simple6.co/r/CFUR98   US Cyber Command aided in Iran strikes https://www.nextgov.com/cybersecurity/2026/03/how-cyber-command-contributed-operation-epic-fury-against-iran/411818/   FBI arrests crypto thief https://www.bleepingcomputer.com/news/security/fbi-arrests-suspect-linked-to-46m-crypto-theft-from-us-marshals/   Millions stolen from Korean Tax Authority https://www.bleepingcomputer.com/news/security/48m-in-crypto-stolen-after-korean-tax-agency-exposes-wallet-seed/   Users revolt against Kalshi over Iran prediction https://nypost.com/2026/03/05/business/kalshi-refuses-to-pay-winnings-on-54m-trade-related-to-khameneis-death-drawing-user-fury/     Dad Joke of the Week (DJOW)   Find the hosts on LinkedIn: Chris - https://www.linkedin.com/in/chlouie/ Brian - https://www.linkedin.com/in/briandeitch-sase/ Dusten - https://www.linkedin.com/in/dusten-henderson-653889109/

Authority grows through intentional connection, not just consistency. In this episode of Influential Voices of Authority, podcast host Erik K. Johnson connects with Russ Hedge, inspirational speaker, international bestselling author, and master connector. Together, they reveal how strategically selecting podcast guests, leveraging borrowed trust, and aligning your message with complementary partners can elevate your influence and transform your podcast into an authority engine.   Episode Segments 00:00 "Authority Engine: More Than Content" 01:56 "Strategic Guest Selection for Ideal Buyers" 03:35 "Leveraging Adjacent Experts" 04:37 "Borrowed Trust and Prequalified Listeners" 06:17 "Meet Russ Hedge: Master Connector" 07:55 Launching a Podcast with Purpose and Personal Impact 10:00 "Marketing, Community & Connection" 11:08 Multiple Show Formats: Panels and Local Business 13:01 Audience Dynamics and Growth Strategies 15:11 Adjusting Business for Health and Monetizing Podcasts 17:06 Sponsorships, Value Stack and Monetization Secrets 20:43 Promoting Speaking, Books, Business 21:53 Connection Opens Big Opportunities 23:09 Master Connector vs. Average Networker 25:31 Using Social Media to Catalog Connections 26:01 Cross-Marketing Authority with Books 28:39 Mindset, Credibility, and Inspirational Messaging 30:56 Overcoming Imposter Syndrome and Starting 33:31 Creating Habit and Consistency from Atomic Habits 39:04 Russ Hedge's Authority Secret: Never Stop Connecting 40:02 Doing It Your Way: Monetization Lessons 41:48 What's Next for Russ Hedge: Scaling with Purpose 42:57 RussHedge.com: One-Stop for Connection and Resources   Key Takeaways Authority from Connection, Not Popularity Selecting podcast guests based on alignment with your ideal buyer and complementary skills opens doors to the right audience. Strategic partnerships create borrowed trust, boosting your authority and influence.   Monetization Isn't About Audience Size Russ Hedge monetized his podcast from the beginning, focusing on value-packed sponsorships, digital advertising, and cross-promotion—even before he had a large audience. It's about positioning and providing five times the value, not waiting for "enough listeners."   Your Body of Work Builds Authority Across more than 1,000 episodes, Russ Hedge demonstrates the power of consistency, celebration, and leveraging each show to promote speaking, books, and deepen community relationships.   Mindset and Authenticity Set You Apart Your reaction to adversity, authenticity, and ability to connect with others build credibility and authority in your niche. Russ's journey through cancer and major life events showcases how mindset fuels success.   The Secret Sauce: Keep Going and Reconnect Authority comes from repeated, meaningful connections. Never be a "one and done." Build lifelong relationships and continue to bring value.   Podcast Audit Ready to strategically grow your podcast authority? Get your podcast audit and coaching session with Erik at https://podcasttalentcoach.com/coaching   Connect with Russ Hedge: https://RussHedge.com   Next Week: Join Erik as he interviews Tea and Britain, two powerful influencers who show how complementary partnerships position you as a sought-after authority in your niche.

Welcome to The Daily, where we study the Bible verse by verse, chapter by chapter, every day. Our shout-out today goes to Drew Amey from Roanoke, VA. Thanks for your partnership in Project23. We cannot do this without donors like you. Our text today is 1 Corinthians 8:4-6. Therefore, as to the eating of food offered to idols, we know that "an idol has no real existence," and that "there is no God but one." For although there may be so-called gods in heaven or on earth—as indeed there are many "gods" and many "lords"— yet for us there is one God, the Father, from whom are all things and for whom we exist, and one Lord, Jesus Christ, through whom are all things and through whom we exist. — 1 Corinthians 8:4-6 We live in a world that tells us we can believe anything, affirm everything, and submit to nothing. Our culture celebrates pluralism—not just diversity of people, but diversity of moral authorities. Competing visions of truth, justice, and identity coexist, each claiming legitimacy and demanding allegiance. Corinth felt the same pressure. It was a city shaped by migration, trade, and constant cultural exchange. Many gods were named. Many lords were honored. Many systems promised meaning and belonging. Paul does not deny this reality. He acknowledges it. "There are many so-called gods and many lords." But then he draws a decisive line. "Yet for us…" That small phrase changes everything. Paul is not arguing that other belief systems do not exist. He is arguing that they do not rule. For followers of Christ, allegiance is not divided. Truth is not negotiated. Authority is not shared. There is one God, the Father—from whom all things come and for whom we exist. And there is one Lord, Jesus Christ—through whom all things were made and through whom we live. This is not religious narrowness. It is moral clarity based on the truth of God's Word and revelation. A pluralistic world suggests that multiple systems can define good and evil simultaneously. That identity is self-determined. That justice is endlessly adjustable. That truth evolves with culture. These systems—political, ideological, and moral—do not merely offer opinions. They demand allegiance and thus worship. Paul's point is simple and unavoidable: you can live among many belief systems, but you cannot live under many lords. That is why participation in them is never neutral. What you permit, endorse, normalize, or excuse motions allegiance—whether you intend it or not. Food sacrificed to idols was never just about food. It was about communicating or indicating loyalty or misunderstood loyalty. Jesus does not offer coexistence with rival authorities. He offers coherence. In him, creation, truth, love, justice, and freedom hold together. He does not compete for lordship—he defines Lord and Lordship. In a morally fragmented world, the answer is not retreat or rage. It is allegiance. One God. One Lord. One allegiance. DO THIS: Identify one belief, habit, or cultural pressure that subtly competes for your allegiance and intentionally place it under the authority of Christ. ASK THIS: 1. Where am I tempted to divide my allegiance between Jesus and cultural values? 2. What systems most shape my sense of justice, identity, or truth? 3. How does Jesus' lordship clarify the choices I make? PRAY THIS: Father, I confess how easily my allegiance drifts. Anchor my heart in You alone. Teach me to live under one Lord, one truth, and one authority—Jesus Christ. Amen. PLAY THIS: "Be Thou My Vision"

1 Peter 2:13-17March 8, 2026Pastor Nick Shaffer

Send a textThink about that meeting last week where you knew exactly what needed to change, but you softened it. Think about that email where you danced around the real issue because you did not want to seem difficult. This pattern costs women leaders credibility and influence. In this Women's History Month episode, Kele Belton unpacks the leadership wisdom of Ursula Burns. As the first Black woman Fortune 500 CEO, Burns turned Xerox around not with fancy jargon or perfect diplomacy, but by saying exactly what she thought.WHAT THIS EPISODE IS ABOUT Ursula Burns served as Xerox CEO from 2009 to 2016. She took over when the company faced multiple crises: massive debt, declining market share, and regulatory scrutiny. What got her through was not diplomatic language or comfortable silence: it was her commitment to candor.In this 5-minute Monday Momentum episode, Kele breaks down why "palatable" gets you nowhere when the stakes are high. This is part of our Women's History Month series featuring five icons who changed how we lead: Brené Brown, Ursula Burns, Mellody Hobson, Indra Nooyi, and Ellen Ochoa.WHAT YOU WILL LEARNThe Candor Practice. When you feel the urge to soften a message, pause and ask: "What would I say if I were not worried about how it lands?".The Transformation. How to move from "I am not sure, but maybe..." to "I recommend we prioritize these three deliverables."The Utility of Truth. Why real leadership is saying the useful thing even when it is uncomfortable.The Clarity Formula. State what you are seeing, name the consequence, and make your recommendation.The Authority of the Unfiltered Voice. Why your thoughtful perspective is more valuable than perfect diplomacy.WHAT YOU WILL ACTUALLY DO THIS WEEK Follow the Ursula Burns practice in three steps:Notice the softening reflex. Identify one conversation where you are worried about seeming difficult.Ask the Clarity Question. "What would I say if I were not worried about how it lands?"Deliver the Recommendation. Use the formula: State what you see + name the consequence + make the recommendation.The Shift: > ❌ Instead of: "I am not sure, but maybe we could look at adjusting the timeline." ✅ Try this: "The timeline is tight, and we will miss it unless we cut scope. I recommend we prioritize these three deliverables."MENTIONED IN THIS EPISODETop 10% Global Ranking. Communicate to Lead is now officially in the top 10% of podcasts globally with a Listen Score of 25.Ursula Burns. Author of "Where You Are Is Not Who You Are."Ignite Your Leadership Power Accelerator. Join the waitlist for the 12-week program designed for women ready to move from execution to strategy.QUICK ANSWERS (FAQ)Who is Ursula Burns? Ursula Burns is the first Black woman to lead a Fortune 500 company as CEO. She served as Xerox CEO from 2009 to 2016.ABOUT YOUR HOST Kele Belton is a communication and leadership facilitator, coach, and consultant who specializes in helping women leaders stop softening their message and start leading with strategic command. Through her Top 10% globally ranked podcast and her coaching programs, Kele provides actionable frameworks that help high-performing women move from being palatable to being powerful.LinkedIn: https://www.linkedin.com/in/kele-ruth-belton/Instagram: https://www.instagram.com/thetailoredapproach/Website: https://thetailoredapproach.com

The 4th International Yoga Darśana Yoga Sādhana Conference convenes 27–29 May 2026 at EHESS Paris, organized by CESAH. Theme: Authenticity, Authority and Adaptation—examining how yoga traditions establish legitimacy, transmit knowledge, and negotiate transformation across time and place. Bridges philological and ethnographic approaches. Link here Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/indian-religions

The 4th International Yoga Darśana Yoga Sādhana Conference convenes 27–29 May 2026 at EHESS Paris, organized by CESAH. Theme: Authenticity, Authority and Adaptation—examining how yoga traditions establish legitimacy, transmit knowledge, and negotiate transformation across time and place. Bridges philological and ethnographic approaches. Link here Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/spiritual-practice-and-mindfulness

Thanks Pressable for supporting the podcast! What hosting should feel like...nothing! https://pressable.com/wpminute Today's episode features a segment from Matt's interview with Ben Pines. Ben stopped by to chat about his experience with founder-led marketing. You can catch the entire interview on our WP Minute+ channel. Be sure to visit thewpminute.com for all the details:  https://thewpminute.com/do-founders-make-great-marketers/ Support our work at https://thewpminute.com/supportGet the newsletter at https://thewpminute.com/subscribe ★ Support this podcast ★

Live Recorded Set from VirtualDJ Radio Hypnotica

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training AI is either the end of agencies… or the biggest opportunity we've had since the internet. Most agree it's the second one. Agencies that are winning right now are combining SEO, GEO, AEO, and LLM optimization so they show up everywhere decisions are being made. They're using AI to increase leverage, not replace thinking. And they're restructuring their teams around strategy, insight, and proprietary data instead of repetitive task work. Today's featured guest will discuss why SEO isn't dead (it just grew up), the biggest mistake agencies are making with AI, how to 10x output without adding headcount, and why your unique data is the unfair advantage that separates you from every other agency prompting ChatGPT and hoping for magic. Terry Zelen is the founder of Zelen Communications, a 35-year-old agency that pivoted aggressively into AI over the last three years. He's helping clients win visibility across both search engines and large language models (LLMs) and even building AI tools internally to reduce hallucinations and improve accuracy. Terry has a degree in marine biology, so marketing wasn't the master plan. After college, he tried breaking into the creative world with zero portfolio and got laughed out of the room; until one person gave him a shot. He worked for free, proved himself, connected with a freelance rep, and slowly worked his way up through the agency ranks. He eventually transitioned from freelancer to agency owner by acquiring his own accounts and building relationships locally in Tampa. Fast forward three decades and now he's helping clients navigate AI, LLM visibility, and what modern SEO really looks like. In this episode, we'll discuss: Why SEO is more complicated now, but agencies willing to adapt can still win How LLM visibility will win you business AI: The greatest leverage small businesses have ever had Building an AI consensus engine Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. SEO Is Not Dead. It's Just Way More Complicated There's a lot of noise right now around "SEO is dead" or "zero-click internet." But that's an oversimplification. SEO isn't going away. It's evolving. Today, it's not just SEO. It's: GEO (Generative Engine Optimization) AEO (Answer Engine Optimization) Local SEO EEAT (Experience, Expertise, Authority, Trust) Search intent In other words, visibility is the game. Not just ranking in Google, but showing up in LLMs like ChatGPT, Gemini, and Perplexity. Terry points out that while snippets and AI-generated summaries are increasing, people still want to verify sources. They're not buying a couch because an LLM told them it's the best. They'll still visit sites, compare options, and validate credibility. Backlinks, structured content, schema, quality. It all still matters. What's different is that now you're playing the game with Google and the LLMs. How LLM Visibility Actually Wins Business This isn't theoretical. Terry shared a story of a client who builds modular classroom buildings. A school district searched for "best mobile building producer in Florida" and the client showed up in a snippet. That visibility led directly to a new contract. So you're no longer optimizing just for rankings. You're optimizing to be the referenced authority when AI generates an answer. That means you better have structured content, clear positioning, backlinks, authority signals, and presence on surfaces LLMs scrape (including platforms like Reddit, though that's evolving). The agencies that understand this shift can bolt on new services like AI SEO or GEO and, in some cases, significantly increase revenue. But there's a catch. This space is evolving fast. What works today might not work next quarter. That's why Terry avoids gray-hat tactics and focuses on fundamentals. AI Is the Greatest Leverage Small Agencies Have Ever Had Terry believes this might be the most exciting time ever for small agencies because AI has eliminated barriers that used to require massive budgets. When a small restaurant client wanted a red snapper on a black background for their website, stock photography didn't cut it and real shoot would've required a diver, photographer, cooperative fish and a significant budget. Instead, they used Midjourney to create the image. Then they animated it so the fins and gills subtly moved. The client was blown away. For a small restaurant, this level of visual production used to be impossible. Now it's affordable and scalable. That's the opportunity. Agencies can deliver higher-quality creative, faster, and at lower cost if they know how to use the tools. A Very Real Fear for Future Marketers Terry regularly speaks to marketing students who are worried AI will take their jobs. What he tells them is that AI won't take your job, but someone who knows how to use AI will. The key is not blind reliance. It's intelligent leverage. AI is excellent at: Research Proposal drafting Competitive analysis First drafts of content Summarizing data What used to take weeks can now take hours. That frees your team from repetitive, dreaded tasks and allows them to focus on strategy, creativity, and client impact. But there's a danger in over-reliance. Too many agencies are slapping "AI" on everything without adding original thinking or proprietary data. Your edge isn't that you use AI. Your edge is your data. Every agency has unique client data, performance metrics, positioning, and experience. When you combine that with AI, that's where real leverage happens. Building a Consensus Engine to Reduce AI Hallucinations One of the more advanced things Terry is experimenting with is what he calls a "consensus engine." The problem with LLMs is that they're probabilistic, not deterministic. Ask the same question twice and you'll get two slightly different answers. They also hallucinate. To combat this, Terry built a workflow using N8N (a Zapier-like automation tool) that runs content through multiple LLMs. One writes it. Another critiques it. The final output must pass both systems before it's considered valid. If they disagree, it's sent back through with adjusted parameters. He's also exploring how different LLMs perform best in different roles: Perplexity for real-time research ChatGPT for writing Claude for programming Instead of treating AI as one tool, he's assembling a stack of specialized tools. That mindset shift, thinking like a systems architect instead of a prompt typist, is what separates surface-level AI use from strategic advantage. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In a world that feels more divided by the day, how do we stop the cycle of hostility and  hate? Discover the radical way of life Jesus modeled that has the power to heal our deepest  divisions and bring us back to each other. Each week, we share engaging, expository messages and verse-by-verse Bible teaching from Lead Pastor David Sorn and other trusted guest speakers. These messages are rooted in Scripture and designed to help you understand God's Word in context and live it out with clarity and purpose. Whether you're exploring faith or growing in it, we pray they inspire and equip you to follow Jesus.

AI & ADHD Entrepreneur: Business Comedy #bomedyBeing an ADHD entrepreneur in an AI world is like having a superpower, where AI acts as an external executive function to bridge cognitive gaps, boost productivity, and automate monotonous tasks. AI helps manage, organize, and execute, allowing ADHD founders to focus on high-level brainstorming, creativity, and rapid prototypingTips for Success:Use Voice-to-Text: Dump chaotic, rapid-fire ideas into an AI to structure into actionable plans.Automate First: Use AI for emails, scheduling, and basic research.Set Guardrails: Implement AI governance to ensure efficiency without losing the human touch or falling into over-reliancePinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode Linktree here: https://linktr.ee/PinkCloud9Get to know our Complimentary Community w an Exclusive Benefits optionhttps://www.patreon.com/c/PinkCloud9Media#pinkcloud9media #business#comedy#podcast #Ai 

In this episode, Kehla sits down with Hope Pedraza for an unscripted, Human Design–heavy conversation about the 2027 incarnation cross shift and why so many systems suddenly feel like they're failing. Rather than treating the move from the Cross of Planning into the Sleeping Phoenix as a future prediction, this conversation explores what's already happening: formulas, structures, and external authorities no longer hold the same power — in business, health, or personal growth. Using Human Design and the Gene Keys as a lens, Kehla and Hope touch on themes of embodiment, individuality, burnout, force versus strength, emotional truth, and why cookie-cutter approaches are quietly losing relevance. Hope shares her lived experience of deconditioning, nervous system collapse, and reclaiming energy sovereignty — while Kehla names the broader pattern emerging since 2020. This episode doesn't offer answers or strategies. It asks a more uncomfortable question: what happens when you can't outsource authority anymore — and the body becomes the place you have to listen? If you've felt disillusioned with templates, tired of forcing outcomes, or quietly done with systems that once worked, this conversation will help you locate yourself — without telling you what to do next. Follow Hope on IG The Hopeful and Wholesome Podcast Hope's website Hope's Gift Follow Kehla on IG Kehla's website

When Luke records Jesus commanding the Twelve to take nothing for the journey, neither staff, nor bag, nor bread, nor money, he activates a deliberate stripping that recalls the scriptural logic of exile as exposure. The Hebrew root ג-ל-ה (gimel-lamed-heh) can function as “to uncover” or, by extension, “to go into exile,” linking displacement with nakedness in the prophetic texts themselves. There, exile is repeatedly portrayed as being uncovered, stripped naked, and shamed before the nations. Nakedness is not merely physical but signals dispossession and removal from the land. In Luke 8, the Gerasene demoniac embodies this condition, naked, outside the city among the tombs, cut off from communal and tribal life, a living figure of exposure in exile. When Jesus restores him, he is clothed and seated in his right mind, and he is commanded to return home to bear fruit as a witness, with nothing in hand but the knowledge of his sins and the command of God. Immediately afterward, in Luke 9, Jesus sends the Twelve out divested of staff and supplies, stripped of institutional and tribal supports, and of any authority derived from them. Though not naked in body, they are stripped of the signs of power, protection, affiliation, and provision. Both the demoniac and the Twelve thus reflect the same scriptural function: exile as nakedness, and exposure out in the open as the precondition of restoration for mission.ῥάβδος (rhabdos) / מ-ט-ה (mem-ṭet-heh)Staff; tribe, delegated power. From the triliteral root נ-ט-ה (nun-ṭet-heh), to stretch out, to extend, to incline.“And you shall take in your hand this staff [מַטֶּה (maṭṭeh)] with which you shall do the signs.” (Exodus 4:17)The staff represents what is stretched out. In Exodus, it symbolizes the instrument through which delegated authority operates, acting as an extended hand. In Numbers 17, each leader brings his staff, which denotes his tribe. Extension here signifies lineage: what is stretched out becomes a branch, and that branch becomes a tribe. Thus, the rod is not just wood but a visible symbol of authority and continuity, indicating the ordered descent and delegated power.ῥάβδος (rhabdos) / ש-ב-ט (šin-bet-ṭet)Rod, scepter, tribe. From the triliteral root ש-ב-ט (šin-bet-ṭet), associated with striking and ruling.“You shall break them with a rod [בְּשֵׁבֶט (be-šebeṭ)] of iron.” (Psalm 2:9)The rod is the instrument of rule. It disciplines, enforces, and governs. In Proverbs, it corrects; in Isaiah, it becomes the rod of divine anger; in royal psalms, it signifies sovereign authority. The same word names a tribe, linking governance with structure. The rod is therefore not merely a stick but embodied jurisdiction, the visible sign of judicial and royal power.ῥάβδος (rhabdos) / ק-ל-ל (qof-lamed-lamed)Rod; stick; branch, to be light, slight.“And the Philistine said to David, ‘Am I a dog, that you come to me with sticks [בַּמַּקְלוֹת (ba-maqqelot)]?'” (1 Samuel 17:43)This rod belongs to the field, not the throne. It is the shepherd's implement, the ordinary support of the traveler. In Genesis 30 Jacob uses rods in the tending of flocks; in Samuel David carries them into battle as a shepherd confronting a warrior. The stick here signifies pastoral presence rather than institutional authority. It is wood in the hand of the lowly, not the emblem of a court.ῥάβδος (rhabdos) / ש-ע-ן (šin-ʿayin-nun)Staff of support. From the verbal root ש-ע-ן (šin-ʿayin-nun), to lean upon, to rely.“Behold, you are trusting in Egypt, that broken staff [מִשְׁעֶנֶת (mišʿenet)] of reed.” (Isaiah 36:6)The staff here is what one leans upon. It represents reliance, alliance, and structural backing. When it breaks, dependence collapses, and the individual who is leaning on it falls. The rod becomes a metaphor for political trust and misplaced confidence. It is not an instrument of striking but of support, the symbol of that upon which stability rests.ῥάβδος (rhabdos) / שַׁרְבִיט (šarbiṭ)Scepter; royal staff. Likely a Persian (modern-day Iran) loanword associated with imperial authority.“If the king holds out the golden scepter [שַׁרְבִיט (šarbiṭ)] that is in his hand, he shall live.” (Esther 4:11)In Esther, the rod is sovereignty compressed into a single gesture. Life and death depend on whether it is extended. It is not the shepherd's staff, not the tribal symbol, not the rod of discipline. It is ceremonial kingship embodied in gold. The scepter draws the line between execution and mercy, exclusion and acceptance. Authority is visible, concentrated in the king's hand.But does the king's own life ultimately matter? A wise leader knows that his life is of little value because it does not belong to him. As Jesus commands, the sign of God is neither the owner, the support, nor the strength of God's many peoples. There is no god but God. Scripture repeatedly shows, through Persian rulers like Cyrus and Xerxes, that real control belongs neither to Israel, nor to the king, nor to the empire. Sovereignty belongs to God alone, who governs history itself, directing kings as easily as he directs the sun and the moon, according to his plan.πήρα (pera)Shepherd's bag.“And he took his staff [τὴν ῥάβδον (ten rabdon)] in his hand and chose for himself five smooth stones from the brook and put them in the shepherd's bag [εἰς τὴν πήραν τὴν ποιμενικήν (eis ten peran ten poimeniken)]…” (1 Samuel 17:40 LXX)David advances toward Goliath carrying two things: the rabdos (ῥάβδος) and the pera (πήρα). The rabdos is the shepherd's staff, the maqel (מַקֵל), a rod in the hand of one who tends flocks. The pera is the shepherd's satchel, the container of stones and the place of stored provision. One extends the arm; the other holds what sustains the strike. This is the only occurrence of pera (πήρα) in the Septuagint.The five stones evoke Torah, the Five Books. Their smoothness carries the root ח-ל-ק (ḥet-lamed-qof) / ح-ل-ق (ḥāʾ-lām-qāf). In Hebrew, ḥalaq is to divide, to apportion, to allot. In Arabic, ḥalaqa is to shave, to make smooth, to strip bare. These are not separate functions. To smooth a stone is to shape it by removal. To allot land is to cut it from the whole. The triliteral holds division and preparation together.The brook itself sharpens the resonance. Naḥal (נַחַל), from the root נ־ח־ל (nun-ḥet-lamed) / ن-ح-ل (nūn-ḥāʾ-lām), in Hebrew is a wadi, a seasonal stream. But the same consonants in both languages yield naḥalah (נַחֲלָה), naḥala (نَحَلَ) / niḥla (نِحْلَة) inheritance, endowment, gift, or allotted possession. Water and land converge in the root. David reaches into the stream and draws out inheritance. Surat al-Naḥl سورة النحل refers to “The Bee,” an animal associated with provision, honey, and divinely guided producti...

238 This encore chat w/ bestselling memoirist Molly Wizenberg covers it all: partnership, parenting, writing, teaching, navigating midlife, and taking brave action. At its heart though, it's a chat about following our desire, even when it disturbs the status quo.Join Nadine, Molly, and Hallie in Spain from Oct 26-Nov 2 for Tiny True Stories and Sketches: A Micro-Memoir Retreat (just a few spots left). Whether you're a seasoned writer or just wanting to preserve impactful memories on the page, remember that every story—no matter how small—is worth capturing.Covered in this episode:Why The Fixed Stars had such a big impact on NadineHow to develop self-trust even when the path forward is unclearWhy we must not abandon ourselvesHow to grow as individuals within a partnershipHow Molly and Nadine (both mothers and teachers) prioritize their writing timeHow to become an emboldened writer even when we're afraidWhat Nadine's and Molly's mid-life journeys have looked likeThe impact of books on their lives and on the mainstream conversation around women and mid-lifeMid-life body empowermentThe brave action they've taken this past yearAbout Molly:Molly Wizenberg is a memoirist, essayist, and teacher of personal narrative writing. She is the author of The Fixed Stars, a Stonewall Honor Book and a 2021 finalist for the Washington Book Award in biography and memoir. Her previous books, A Homemade Life and Delancey, were both New York Times bestsellers. Her work has appeared in The Guardian, The Washington Post, and Bon Appétit, where she was a columnist for three years. She also cohosts the weekly comedy-and-food podcast Spilled Milk, where, with co-host Matthew Amster-Burton, she's been chewing on-mic since 2010. In other lifetimes, she wrote the James Beard Award-winning blog Orangette (2004-2019) and co-founded the Seattle restaurants Delancey and Essex. Today she writes the newsletter I've Got a Feeling, which a very astute person once described as “a chronicle of enthusiasms.” She teaches writing workshops online and around the world.Newsletter: https://mollywizenberg.substack.com/Website: https://www.mollywizenberg.com/Current workshop offerings: https://www.mollywizenberg.com/upcomingworkshopsPodcast: https://www.spilledmilkpodcast.com/Instagram (though I'm not there much): https://www.instagram.com/molly.wizenberg/About Nadine:Nadine Kenney Johnstone is an award-winning author, podcast host, and writing coach. After fifteen years as a writing professor, she founded WriteWELL workshops and retreats for women writers. She interviews today's top female authors on her podcast, Heart of the Story. Her infertility memoir, Of This Much I'm Sure, was named book of the year by the Chicago Writer's Association. Her latest book, Come Home to Your Heart, is an essay collection and guided journal. She has been featured in Cosmo, Authority, MindBodyGreen, Natural Awakenings,Chicago Magazine, and more. She writes a regular column about mid-life reclamation on Substack.

John brings us another message concerning Jesus' final week before the cross. In our story, we find Jesus in the Temple of Jerusalem being confronted by a wave of Jewish leaders; the Pharisees, Herodian, Sadducees, and the Lawyers team up to argue the case of authority. Who gave Jesus the authority to disrupt their system in the Temple? That question is loaded and eventually backfires on them, as Jesus turns the tables once again, this time figuratively. The question that remains is one for us: Whose authority are we living under? God's or mans?

Tony Balsamo

Sermon given by Pastor Mark Donaldson on March 8, 2026 at ElmCreek Community Church in Maple Grove, MN. Scripture: Mark 11:27-33

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why curating content in today's era of too much digital content can position you as an authority—and a hero—to your clients, prospects, and other target audiences.In addition, according to Wayne, curating content also has these benefits:1. Curating content forces you to stay abreast of what's going on in the worlds of your clients, prospects, and target audiences. It also allows you to issue spot for them.2. It takes less time to curate content than it does to create content.3. Curated content gives you a non-salesy way to get your content in front of your audience.4. Curating content can provide inspiration for your future content.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

The conversation delves into the importance of the inerrancy of the Bible and its relevance in the current chaotic times. It explores the authority and power of God's word, its impact on culture and society, and the challenges of deception and temptation. The fulfillment of scripture and its significance is also discussed, providing a comprehensive understanding of the core themes. The conversation explores the Old Testament's significance in pointing to Jesus and the authority and inerrancy of Scripture. It emphasizes the unified message of the Old Testament pointing to Jesus and the importance of trusting and relying on the authority of Scripture.TakeawaysImportance of the inerrancy of the BibleThe authority and power of God's word Old Testament points to JesusThe authority and inerrancy of ScriptureChapters00:00 The Importance of Scripture05:51 Christian Nationalism and Zionism16:56 Impact on Culture and Society21:51 Deception and Temptation31:47 The Fulfillment of Scripture38:45 The Authority of Scripture

Live Recorded Set from VirtualDJ Radio Hypnotica

The Constitution Study with Host Paul Engel – Some claim this is war, others just another military attack. While I'm not here to debate the moral aspects of this action, the constitutional issues are up for grabs here. Did Donald Trump, as President of the United States, have the legal authority to initiate this military engagement? Are we prepared, both in the...

March 7, 2026; 9am: Congressional Republicans once again surrender power to the president to do as he wishes in Iran after the War Powers Resolution fails in the House and Senate. Democratic Congressman Seth Moulton of Massachusetts, who is a member of the House Armed Services Committee and a Marine veteran who served four tours in the Iraq War, joins “The Weekend” to discuss.  For more, follow us on social media: Bluesky: @theweekendmsnow.bsky.social Instagram: @theweekendmsnow TikTok: @theweekendmsnow To listen to this show and other MS podcasts without ads, sign up for MS NOW Premium on Apple Podcasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google. Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:13] Welcome and introduction[02:38] Dr. Fashion on the importance of online visibility.[04:34] Origin story of Google Maps and its free iPhone launch.[07:07] What is local SEO? Product/service + location formula.[19:58] No-index tags — how one setting blocks your entire site.[24:44] Dr. Fashion on targeting low-competition keywords.[27:28] Three essentials: Google Business Profile, website, social media.[36:10] Zip code marketing and the "set it and forget it" trap.[37:03] Google gives you 30 service slots — most businesses use only a few.[39:05] TAM, SAM, and serving within a 35-mile radius.[43:23] Google ranks webpages and links, not websites.[54:15] Organic traffic vs. paid ads for local businesses.[57:05] Case study: bakery invisible on Google from two miles away.[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.[70:00] Podcasting as a nesting ground for compound growth.[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.[80:00] Celese on why AI needs human design for conversions.[86:01] Live SERP API search demo for Canadian results.Memorable Quotes"Google does not rank your website. Google ranks your webpage.""The only way to create capacity is by building it.""You can't even be on ChatGPT if you're not on Google.""I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival.""If you don't have the words people type in your domain, you have no conversation."FAQs AnsweredWhat is local SEO?Product or service plus location, optimized so nearby people find you through search.What is a no-index tag?It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.What are sitemaps and robots.txt?Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.How many services can I list on GBP?Google allows about 30 service listings — most businesses only use a fraction.Does SEO still matter with AI search?Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.Key TakeawaysConnect your website to Google Search Console and ensure proper indexing. Use city and state in your URLs for local ranking. Fill all 30 service slots on GBP. Build organic content to reduce ad spend. LinkedIn outperforms Instagram for B2B.E-E-A-T is the code of conduct for local search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Ferguson is an Author, Speaker, and Gratitude-Centered Transition Coach devoted to helping women navigate grief, life after loss, and the profound transitions that reshape their identity and future. Her work is grounded in lived experience. After journeying through caregiving, facing cancer alongside her husband, and ultimately learning to live after his passing, Michelle discovered that gratitude is not a simple practice—it is a powerful tool for resilience, healing, and transformation. Michelle does not teach women how to “move on.” She guides them in learning how to move forward—carrying love with them while gently rebuilding a meaningful life https://cestmoimichelleferguson.com/PinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode Linktree here: https://linktr.ee/PinkCloud9Get to know our Complimentary Community w an Exclusive Benefits optionhttps://www.patreon.com/c/PinkCloud9MediaLinkedin here:https://www.linkedin.com/in/pinkcloud9/https://www.youtube.com/@PinkCloud9Media#pinkcloud9media #business#video#podcast #Ai 

⭐ PROMO DESCRIPTION (copy/paste ready)Tonight at 9 PM Eastern, I'm going live on Typical Skeptic Podcast with one of the most intense and mind-expanding voices in the disclosure community — Nathan Ciszek of the Planetary Consciousness Project.Nathan is a MILAB whistleblower, metaphysical researcher, and a fan-favorite on the channel. Every time he comes on, he breaks open the boundaries of reality and challenges everything we think we know.NATHAN CISZEK YOUTUBE:https://www.youtube.com/@planetaryconsciousnessprojectWe'll be diving into:

If you've been posting consistently — reels, carousels, stories, and emails — but you're still wondering why your content isn't turning into discovery calls or clients, this episode will help you fix that. Because here's the truth: likes, saves, and comments don't build businesses. Trust does. In today's episode, I'm sharing what I call the Trust Content Stack — the five types of content that build trust with your audience and turn followers into paying clients. Most coaches rely on educational tips alone. But in today's world, information is everywhere. People don't invest because you taught them something — they invest because they trust that you can help them get a result. In this episode, I walk you through the five content types that build trust from different angles, and how to rotate them so your audience naturally moves from curious follower to ready-to-work-with-you client. If you're ready to stop posting random tips and start creating content that actually converts, this episode is for you.   Resources Are you a health coach in need of done-for-you content? Visit yourhealthcoachbiz.com and save 40% using code GO40. Ready to launch your own podcast or need full podcast management services? Learn more here: https://rachelafeldman.com/the-healthy-hustle-podcast-agency/   Why Educational Content Alone Doesn't Convert So many coaches are posting helpful tips, but then wondering why they're not getting discovery calls or new clients. The issue usually isn't that your content is bad — it's that your content is incomplete. Trust isn't built with one post. It's built through patterns of content that help your audience feel understood, supported, and confident that you can help them. If you're posting tips and you're not converting, it doesn't mean your content's bad. It usually means your content is incomplete… trust is built through patterns.   Authority Content: Showing You Know What You're Talking About Authority content proves you understand your audience's struggles and have a clear method to help them. But authority content isn't generic education — it's identifying patterns your audience keeps missing. Instead of sharing broad information, authority content diagnoses the real problem and introduces your approach to solving it. Authority content is… I see this pattern all the time, and here's what you need to do instead.   Proof Content: Showing That Your Method Works People don't buy because they believe your information. They buy because they believe in your results. Proof content builds trust by showing outcomes — through client wins, case studies, testimonials, or your own transformation. People don't buy because they believe in your information. They buy because they believe in your outcome.   Belief Content: What You Stand For Belief content is where you share what you stand for — and what you don't. This is the type of content that makes the right people say: "Oh my gosh, someone finally said it." Belief content positions you as a leader instead of just another coach sharing tips. Belief content is the content that makes people say… 'Oh my God, somebody finally said it.'   Objection Content: Addressing Why People Don't Buy Even people who like and trust you will still have objections before they invest. Common objections include: I don't have time I can't afford it I've tried everything before What if it doesn't work for me? Objection content addresses these concerns before they become a no. Objection content is where you address these before they become a no.   Invitation Content: Clearly Asking People to Take the Next Step This is where many coaches drop the ball. They share helpful content all week but never clearly invite people to work with them. Invitation content connects your content to your offer and clearly shows people how to move forward. Invitation content isn't pushy. It's clear… it's confidence… it's direct.   A Simple Weekly Content Strategy Rachel recommends rotating these five types of posts throughout the week so your audience constantly builds trust. Example structure: Monday — Authority content Tuesday — Proof content Wednesday — Belief content Thursday — Objection content Friday — Invitation content This keeps your audience warming up to your offer even when you're not launching. Your audience needs repetition… you're not looking for new constant ideas, you're looking for new angles on the same core problems.   The Biggest Content Mistake Coaches Make The biggest mistake Rachel sees coaches making is creating content that is: Too generic Too tip-based Too broad Not connected to their offer If your content isn't building authority, proof, belief, handling objections, or inviting action, it's likely just noise instead of strategy. I don't want you building a content hobby. I want you building a business.  

Google: Decision Fatigue & UncertaintyThe Hidden Financial & Emotional CostThe "Masking" Phenomenon"Founder Depression" & Mental HealthThe Disconnect with OthersDoing Everything Yourself PinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches,Executives, Business Leaders & Professionals & looking to promote more for your Visibility, Authority & Evergreen Content to my 100,000+ audience reach since 2020. Topic is always Business & your specialization the subtopic. Also booking Speakers for online events globally. Book your Business Episode PinkCloud9 Media is Video Podcaster have interviewed 500+ CEOs, Authors, Speakers, Coaches, Executives...Linktree here: https://linktr.ee/PinkCloud9Get to know our Complimentary Community w an Exclusive Benefits optionhttps://www.patreon.com/c/PinkCloud9MediaLinkedin here:https://www.linkedin.com/in/pinkcloud9/#pinkcloud9media #business #comedy#podcast #Ai 

Like a watchdog thwarts a thief, a loving parent uses authority to protect his or her kids from harm. To support this ministry financially, visit: https://www.oneplace.com/donate/779/29?v=20251111

Constitutional Debates Over Presidential Authority and the War Powers Act John Yoo discusses the War Powers Resolution's history and argues that presidents possess inherent constitutional authority to use force abroad without prior congressional consent. (3)1835

How do you stop living a fragmented life and start becoming the same person everywhere? In this mindset and personal growth episode, Jay Chase introduces The Integration Triad, a framework for aligning leadership, identity, and daily habits so you can truly live the work.Season 8 of Don't Touch My Mindset begins with a powerful theme: integration over balance. After celebrating 9 years of sobriety and reflecting during the offseason, Jay shares how personal growth, leadership mindset, discipline, and spiritual development all come together to shape who you become.Most people live split lives — one self at work, one self at home, and another online. But real transformation happens when your values, boundaries, and identity align across every area of life.This episode explores how daily habits, self-awareness, and intentional action build a powerful growth mindset and authentic leadership.⏱ Episode Timestamps00:00 — Season 8 Introduction: Living the Work04:30 — The Power of Consistency: “What you do every day matters more than what you do once in a while.”05:51 — The Power of Integration: Being the same version of yourself everywhere06:37 — Why Most People Live Split Lives in 202607:13 — Walking in Your Authority Through Mindset and Identity09:16 — Mask-Wearing, Energy Drain, and Integrating Work & Family10:45 — Consistency Builds Character: “You become what you do repeatedly.”10:54 — Aligning Your Actions With Your Values and Identity12:30 — Authenticity Across Finances, Relationships, and Leadership13:44 — The Integration Reflection Exercise15:59 — The Power of Community and Growth Together

Have you ever read a post and thought, “Oh my gosh… it feels like they're in my head”? That's not luck. That's really good messaging. And it's thought leadership.Thought leadership is the kind of content that turns followers into clients because it makes people feel deeply seen and understood. It builds trust. It builds your reputation. It's how you become the photographer on someone's vision board instead of the one competing on price and features.But what actually is thought leadership? And how do you create it without becoming some internet guru with a “my way or the highway” attitude?In this episode, I'm breaking down what thought leadership really means, why it matters more than ever in today's trust recession, and how to start infusing it into your content in a way that feels natural and true to you.We're talking:What thought leadership actually is (and what it's not)Why perspective—not “pretty photos”—is the real differentiator in brand photographyHow to gut-check your content to see if you're actually leadingHow to answer the “why beyond the why” in your messagingTurning your process into opinions and proofThe common mistakes that quietly kill brand authorityWhy your voice is more powerful than ChatGPT (and how to use AI without losing yourself)Links & Resources✨ Join Rebrand: If you want clients who don't flinch at your pricing and who see your work as an investment, not a commodity, that's exactly what we work on inside my group coaching program. Learn more here!

What if the key to moving past limitations isn't just hard work or better planning, but learning how to unlock the full potential of your internal belief system?In this episode of Life of And, Tiffany chats with Andrea Liebross, host of She Thinks Big, to delve deep into the structural nature of belief and how it shapes success. Together, they discuss why many ambitious women feel stuck despite outward success, exploring how internal belief systems may be quietly limiting growth. Andrea shares insights into the intimate and transformative power of belief, offering practical tools to upgrade your inner framework.The conversation moves beyond mindset to the core of personal and professional development, covering the importance of building a solid foundation of belief before taking action. Andrea also highlights the impact of belief on decision-making, leadership, and scaling businesses, offering advice on how to move past fear and start believing in what's possible. This episode challenges listeners to step into their full potential by understanding the structural role belief plays in shaping outcomes.What You'll Learn:How to recognize and shift limiting beliefs that hold you backThe difference between mindset and structural beliefPractical steps to use belief as a foundation for personal and professional growthFor more from Andrea, check out these links:LinkedIn:  https://www.linkedin.com/in/andrea-liebross-speaker-coach-author/Website: https://www.andrealiebross.com/Podcast: https://www.andrealiebross.com/podcast Get Andrea's book She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary: https://www.andrealiebross.com/booksFor more from Tiffany:Follow Tiffany on Instagram: https://www.instagram.com/tiffany.sauderLearn More: https://www.tiffanysauder.com Ready to build your own Life of And? Explore the program: https://www.tiffanysauder.com/Life-of-And-ProgramTimestamps:(00:00) Intro(01:40) Why capable women feel stuck(03:50) Belief as a bonfire: Holding possibility(07:20) Commitment vs interest in confidence(11:18) How to build confidence through belief(13:22) Authority, agency, and reversible decisions in belief(19:10) When to break free from playing small(22:56) “Different” doesn't always mean “more”(26:39) What holds women back: Judgment & scarcity(33:38) The tower of the “To-Believe List”(35:09) How to rebuild your muscle beliefCheck out the apps and sponsor of this episode: Learn more about She Thinks Big: https://www.andrealiebross.com/podcastCreated in partnership with Share Your Genius Learn more about First Internet Bank: https://www.tiffanysauder.com/First-Internet-Bank

In our series on authority, we have touched on the idea that we are not currently being encouraged to use your God given authority. The same old excuses are presented every time someone dares to try. Are you a pastor, a teacher, some form of church leadership? They look for titles to enforce the why you can or the why you cannot. Jesus dealt with the same thing. What if I told you that walking in authority is simply what all believers should be doing? Lets talk about it. 

Why Authority Now Matters More Than Visibility in B2B Content With AI making it easier than ever to create content, B2B buyers are drowning in a sea of digital noise. To rise about the generic, “AI-slop”, the new differentiator is no longer only visibility, but the ability to convey authentic brand authority. More often than not, it is the perceived credibility and depth of a brand's messaging that decides whether B2B companies are shortlisted or ignored by well-informed decision makers. So how can B2B companies build a solid thought leadership strategy that creates trust and sets them apart from competitors? That's why we're talking to Jamie Thomson (Copywriter and Founder, Brand New Copy), who shares his expertise and insights on why authority now matters more than visibility in B2B content. During our conversation, Jamie emphasized that true authority is built through consistent communication and unique insights rather than controversial stances. He criticized the over-reliance on AI for content ideation and encouraged businesses to focus on their unique selling points and authentic company culture. Jamie stressed the need for documented brand positioning and strategic messaging to build credibility across all channels. He also underscored the value of thought leadership and social proof in signalling authority, and suggested that businesses should invest in understanding and documenting their positioning for success in the long run. https://youtu.be/k4H-0M5ZL7g Topics discussed in episode: [02:47] The end of easy visibility: Why AI overviews and shifting algorithms mean you can no longer control traffic through traditional SEO alone. [07:09] Redefining authority: Authority isn’t about being controversial or loud; it is built through the consistency of your message and brand voice. [13:31] Chasing the right metrics: Why “visibility for visibility’s sake” is a vanity metric, and how to tie your content strategy to actual business outcomes.  [19:39] The credibility anchor: How being consistent with your own unique data and statistics keeps your brand from becoming an “average” forgettable competitor.  [21:42] Messaging for committees: A simple 3-step formula to establish messaging that resonates with human decision-makers, even in complex B2B environments. [27:35] Signaling authority: Practical ways to use “social proof” and unique data to back up your claims in proposals and on your website.  [31:18] Future-proofing your brand: Why documenting your positioning today is the only way to maintain longevity over the next decade. Companies and links mentioned: Jamie Thomson on LinkedIn  Brand New Copy  Copywriting Course at Brand New Copy Transcript Jamie Thomson, Christian Klepp Jamie Thomson  00:00 You know, maybe it’s a personality thing, but like, I’m not particularly controversial in my marketing and I do think people take that stance, like we are the young upstarts, or we are going to make a point of disagreeing with this company so that we can get engagement, whether they believe what their sort of stance are taking or not. It’s, it’s almost that sort of strategy of, there’s no such thing as bad press, and it’s probably effective short term and that’s why people are doing it. But if you’re looking to build a sort of a future proof business, comes back to that idea of authority being a bit consistency, unless your whole strategy is to be controversial, it’s more of a short term gain tactic. I think strategy is even a strong word. I think it’s a tactic. Christian Klepp  00:48 With AI making it easier than ever to create content, B2B, buyers are drowning in a sea of digital noise. To rise above this noise, the new differentiator needs to be delivered through authority. More often than not, it’s the credibility of a brand’s messaging that decides whether they’re shortlisted or ignored. So how can B2B companies leverage this and build their credibility? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Jamie Thomson, who will be answering this question. He’s an award winning copywriter and founder of Brand New Copy who puts strategy at the center of the process to define what the copy should achieve. Tune in to find out more about what this B2B Marketers Mission is. Okay, and off we go. Mr. Jamie Thomson, welcome to the show, sir. Jamie Thomson  01:34 Hi, Christian. It’s good to speak to you again. Thanks for having me on. Christian Klepp  01:38 Great to have you here. I mean, we had such a dynamite conversation. Like, a few weeks ago, I should have, like, hit record on that conversation too, right? Like, yeah, absolutely, Jamie, I’m really looking forward to this conversation because, you know, one of the things that you’re going to talk about today is, like, near and dear to me as somebody that also dabbles in the world of copywriting for B2B, but um, so here we go, right? So Jamie, you’re on a mission. I’m going to say, to help B2B companies to define their messaging, strengthen their positioning and communicate with authority across every channel. So this is really serious stuff here. Okay, so for this conversation, I’d like to focus on the topic of why authority now matters more than visibility and B2B, right? So I’d like to kick off the conversation with two questions, right? And I’m happy to repeat them. First question is, why do you believe authority is important, especially in an age where AI is creeping into B2B content and everything else. And where do you see a lot of B2B brands falling flat with the authority piece? Jamie Thomson  02:47 Yeah, so I think, I think authority is more important now than ever has been because, like you said, because there’s a lot of like, LLMs (Large Language Models) now kind of doing a lot of the marketing work that was maybe, you know, handled by humans before. I think that you know, sort of the sort of background context to this is that, you know, as Marketers, we don’t have as much control over the visibility of our content as we used to like Google, for example. You now have AI (Artificial Intelligence) overviews. So even if you get to like position one in Google, you’re still at the bottom of the page. Because you’ve got your AI overviews, you have sponsored results, and then there’s the organic listings underneath. And even if you’re position one, you’re still at the bottom of the page earlier. As a result, website traffic has reduced, and people aren’t getting the same kind of like traffic numbers that they used to on LinkedIn as well, like the way that the algorithms are sort of working nowadays. There doesn’t really seem to be any regular reason as to which posts perform well, it seems to be the sort of casual, off the cuff posts that seem to seem to get a lot of attention. There is a genuinely useful, you know, thought leadership stuff has kind of been pushed to the back burner a little bit. So I think authority is important because we don’t have as much control over visibility as we used to, and I think it’s the genuinely useful content that is the stuff that’s going to get shared, whether or not the algorithms are going to push that. So if you have produced a piece of content that has, like, really unique data points that is genuinely useful to other businesses, and it’s get shared online. It’s going to get shared internally between companies, and it’ll get linked to as well. And again, like to answer your second question, and where do a lot of sort of B2B brands like sort of miss the mark? I think. I think the main thing is that they’re the content that they’re producing isn’t genuinely useful. They are a lot of brands across industries that are kind of seeing the same thing as their competitors. And I don’t know for sure, but I have a sort of inclination that is down to LLMs, because they’re kind of relying on like chatGPT for their ideas. They’re asking chatGPT to give them ideas for content. And, you know, chatGPT, it can give you the output, but it can’t give you the input. You know, it’s a technology of averages. So if you’re looking to LLMs for ideation, it’s going to give you the average of what everyone else in industry is saying. So it’s important that your businesses are really doubling down on their ideation and things that make them unique as a company, like their unique selling points, their value propositions, their company culture. You know, the people behind the business, that’s kind of what makes a company’s culture and chatGPT, llms, they don’t really have any first hand experience of that, and it’s such a nuanced thing that you’re never going to get like effective results if you’re asking LLMs for the ideas in the first place. If you’re using it for execution, to help guide style and tone a little bit, then that’s fair enough. But, yeah, it’s important that brands are sort of really doubling down on the ideation. You know, that’s that, I think, just genuine, unique insights that people are actually going to be interested in reading. Christian Klepp  06:38 Absolutely, I had a couple of follow up questions for you there. I mean, this is great stuff. This might sound like overly, like simplified. I mean, for lack of a better description, but like, just, let’s clear the air here a little bit. Define, from your experience and your own interpretation, define authority, because that also gets thrown around very loosely, I feel almost as, almost as much as the term you’ve got to add value. I mean, like, you know, what does that actually mean, right? Jamie Thomson  07:09 Yeah, yeah. So to me, authority is about a brand communicating their messages in a consistent way, whether that is the actual content of the messages or the way that they actually communicate it, in terms of brand tone of voice. So authority, to me, is about consistency, more than it is about being emphatic or controversial or overly confident. It’s more about consistency and how they communicate their messages to their audience. Christian Klepp  07:44 You brought up something there, and I’m going to throw out another question, because I you find this a lot on LinkedIn, at least from my experience, that people put out a lot of pieces. I’m going to just dare to say under the guise of authority, but what it actually is like, just an extremely contrarian point of view. And it’s almost like, you know, I’ve got a I’ve got to just put my thoughts out there, because I want my voice to be heard. But it’s not necessarily authority. It’s just like disagreeing with the status quo. What’s your take on that? Jamie Thomson  08:15 Yeah, I mean, to me, that’s, that’s kind of it’s almost performance marketing. It’s just performing, if it’s like visibility for visibility’s sake, you know, maybe it’s a personality thing, but like, I am not particularly controversial in my marketing, and I do think people take that stance like we are the young upstarts, or we are going to make a point of disagreeing with this company so that we can get engagement. You know, whether they believe what their sort of stance are taking or not, it’s it’s almost that sort of strategy of, there’s no such thing as bad press, and it’s probably effective short term, and that’s why people are doing it. But you know, if you’re looking to build a sort of a future proof business, it comes back to that idea of authority, being about consistency, unless your whole strategy is to be controversial. It’s more of a short term gain tactic. I think strategy is even a strong word. I think it’s a tactic. It’s not really magic. Christian Klepp  09:19 Yeah, yeah, I love that. You said it was performance, performance marketing. You know, it almost feels like they’re, they’re, they’re playing the algorithm, or they’re trying to, like, just get more engagement. And it’s true, like, whether they actually believe what they’re saying or not, at least they’re getting more eyeballs on all look what this guy said, Yeah. Jamie Thomson  09:38 I mean, you see it in so many different ways. Like, a lot of the time, it’s with job postings as well, like, especially for for consulting season freelancers, you see, like you have a potential opening for a freelance position, you know, comment below if you know anyone that would be interested. Then again, I don’t know for sure, but I seems very performative to me. Has that company actually reached out to people directly about the job? Have they advertised on job sites, or are they just posting about it as a potential opportunity for the sake of engagement, knowing that people will be replying and tagging other people? And yeah, it’s that kind of a short term tactic. Christian Klepp  10:22 Exactly, exactly, before we go on to the next question, I have one final follow up for you on this topic, right? Like so where, where do you do you believe that sometimes things go awry with brands because a it’s about time and speed. They need to get something out quickly. They needed the day before yesterday. And hurry up and let’s, let’s get some, let’s get some volume out there. Let’s get plenty of content out there, right? So one, that’s one thing. The second thing is, do you feel that they missed the mark? Also? Because they, I’m just gonna say it, they just generally don’t understand who the target audience is. Jamie Thomson  11:03 Yeah, I think you’re writing both accounts there. I mean, you know yourself Christian, how long it takes to produce a good piece of content. It takes research. It’s not something that you can kind of write in half a day. So I do think that’s part of it. There’s that sort of pressure of always having to be seen. And so, yeah, I think, I think people are putting stuff out. A lot of businesses put stuff out either because it’s trending, because they see other people are doing it, or because they have, you know, they’ve asked an early lens for topic ideas as a technology of averages, it’s going to give you ideas that are already out there. So yeah, I think that’s definitely part of it. And then the second part, I think you’re totally bang on with that as well. I think a lot of people just don’t really understand what their positioning is in the industry. I say people, I’m talking about businesses, but at the end of the day, it’s still people that you’re talking to, like even though it’s B2B is business to business, the people making the decisions are still human beings, so your content needs to resonate with them. And I think people now have this kind of detector of when something is has been genuinely thought out. You know, thoughtful content is it’s kind of becoming few and far between because of like LLMs and because people can produce things quickly, and it’s kind of content for content sake. So yeah, I think people just don’t understand their positioning in industry and what their values are, and what stands they’re taking really, kind of just jumping from, you know, from one topic to the next, hoping that something is going to go viral, you know, which I guess they’re hoping will then lead to some sort of business outcome, ie, sales. But the stuff that makes the sales is the stuff that really, that had to be kind of properly thought out, in my opinion. Christian Klepp  13:06 Yes, oh yeah. Imagine that, wow, properly thought out. Absolutely, absolutely. I’m glad you brought that up, because that’s a great segue into the next question about key pitfalls, right? When we’re talking about like a brand building its credibility and authority. What are some of the key pitfalls that B2B Marketers and their companies need to look out for, and what should they be doing instead? Jamie Thomson  13:31 Yeah, I mean, I think that the key, one of the key pitfalls that I see as the whole visibility for visibility’s sake, you know, it’s, it’s kind of a vanity metric, in a way that so, like, you’ve made this piece of content and it’s been made 1000 times, or you’ve made the post and it’s been linked by 200 people, you know, and unless that is tied to a business outcome, it’s, it’s just visibility for visibility’s sake. And so one of the key pitfalls is, I think a lot of companies don’t tie their content strategy to their business outcomes enough. They’re kind of chasing engagement because it looks good in reports, so it’s good to stakeholders. But the reality is, unless that content has resulted in an inquiry or a product sale. You know, how successful has it really been? If it was just like a one off, let’s try this, unless it’s part of our strategy, but it’s a one off and it hasn’t really resulted in a sale or an inquiry, then can we deem it to be successful? And that’s up for the business to decide. But think that’s a common pitfall. And I think the second one for me is just what we said before about trends like I see a lot of because I work with businesses across a few different industries, mostly finance, technology, energy and sort of sustainability, and I see a lot of businesses jumping on trends in terms of the things that they’re talking about, like their messaging. It’s almost like one person has started talking about it, and they’re keeping an eye on their competitors, and they think, well, we need to keep up with that. So we need to have an opinion on this as well. And I mean, there’s a time and a place for jumping on trends, especially if it’s something if it’s something that there is an expectation on that company to respond to, like a world event, but it needs to be part of their overall strategy for it to be effective. Otherwise, it’s just, it’s just reactive. It’s kind of fire fighting. It’s, it’s not really cementing any like real foundation for the future. So yeah, those would be my two common pitfalls that I see. Christian Klepp  15:50 You’ll excuse me if I’m grinning here, but you’re the point you brought up just reminded me of a client that I worked with many years ago. I’m not going to say who it is to protect their identities, but they, part of the briefing was that they asked us to come up with a viral video, okay? And to which I said, you know, respectfully, respectfully, you don’t get to decide if your video is viral. That’s something that the market decides and and believe it or not, Jamie, it was in fact, it was in fact, a B2B campaign. So that that already in itself, made me scratch my head a little bit at the brief, yeah. And it was one of those moments where, okay, well, why are we why are we doing this, what are we hoping to achieve? What’s the outcome? And how is that exactly? How does that tie in, like you said to your business goals, right? And they basically said, Well, everybody’s, you know, something to the effect of all everybody’s doing one so, you know, we think, we think it’ll be good to do this as well. And I think those are one of those moments in my agency, days where we were very confident that we will be okay if we walked away from that project, and we did, we just said, like, Sorry, can’t help you, right? Because I just even in my my wildest dreams, I could not imagine how we would have been able to pull that off, not from a production perspective. Because, you know, if you want to make a video, that’s there’s many ways to do that. I didn’t know how to pull it off from a marketing, distribution perspective. You know what I mean, like, Jamie Thomson  17:37 that’s stuff that’s kind of out with your control as an agency, as the creator of the content, or even as a business like you said, viral videos are meant to be it’s not really something that’s meant to be manufactured. It’s like a bit of a yeah, there’s just too many anomalies that needs to come together for something to go viral. So it’s a very difficult thing to manufacture without, of course, like paying for views or that kind of thing. You know, I’m a big, I’m a big sort advocate of it. Sometimes what you don’t say that is as important as what you do see, you know, you don’t need to be everything to everybody all the time, Christian Klepp  18:21 Especially in B2B. Jamie Thomson  18:22 Yes. Christian Klepp  18:25 Can you just imagine? I mean, you mentioned a couple of industries now, finance, tech and energy. Can you imagine if you had an energy client now that was also trying to reach out to finance people? Jamie Thomson  18:33 Yeah, yeah. That’s the thing. It’s like, yeah. Businesses need to understand their audience and but more importantly, they also need to understand their positioning in industry, like, what is? What are they known as in the energy sector? Are they the scrappy upstarts? Are they the established, like an international company, who are respected because, because all these things influence the way that they communicate and and the way that they speak to their audience as well. And you know, if a viral video fits that strategy, then I guess, fair enough, if you can try and manufacture but more often than not, I would say it’s more about being consistent, sticking to the plan. It’s an expensive gamble. It is an expensive gamble. Christian Klepp  19:22 Expensive gamble. Yes, all right, in our previous conversation, you talked about, you know, it’s the credibility of a brand’s messaging that decides whether they’re shortlisted or ignored. Could you elaborate on that? Jamie Thomson  19:39 Yeah, I think, I think the sort of credibility anchor comes from the consistency side of things. If you are consistently communicating your messages in a way that is also consistent with brand voice. Then you are more likely to be remembered by people like I think there’s a marketing statistic that that says the average consumer. I know we’re talking about business to business, but people, in general, the average like consumer. They need 12 touch points in order to like for that to result in a sale for a business. And so that could be like, they need to see the same message 12 times before it really hits home, or before they realize that’s something that they need. I’d imagine it’s probably even higher on social media, where people are consistent with schooling. But given that sort of like 12 touch point, like the sort of demonstrates the need for how consistent you need to be in order to have the credibility. And if you’re not being consistent and you’re just saying the same thing as everybody else, then you are essentially becoming like an average brand like everybody else, and that’s forgettable, whereas, you know, the companies that are really sort of digging deep into their own data and their statistics and the signals that we are seeing in the industry that only they have access to, that they can make known in their communications, then those are the ones that are ultimately going to be remembered. Christian Klepp  21:14 Yeah, yeah, no, absolutely, absolutely. And on that note, if you could just walk us through how you think B2B. Marketers can use that messaging and copywriting to establish credibility, especially in the B2B context. We’re always talking about decision makers or buying committees, so we’re not always we’re not just talking about one person, right. We’re talking about, as the name suggests, a committee, so a group of people, right? Yeah. Jamie Thomson  21:42 And I mean, the way that I sort of generally do it is with clients. I host a workshop, and like during that workshop, we would first of all establish their messaging. So what is it that the business wants to see in the first place? And then we work out, like priorities, what messages are the most important for the specific channels that the business uses. And then you look at like more on the execution side of things like the tone of voice and the style and that kind of thing. But you know, businesses can do this themselves in house, following like a sort of simple three step like formula, essentially just deciding what they want to say, ie, their messages, which messages are the most important and how do they want to communicate? It like with the last part on the execution, that’s where LLMs can be useful, checking grammar, working things from notes, using it like to proof. But the initial idea needs to come from the business. So yeah, I think by following that process, it makes the ultimate like the sort of final content, appear more thoughtful, and people do pick up on that, like that. There’s a reason that reports and statistics and like white papers do well for generating leads. It’s because they’re they are genuinely useful. They’re thought leadership pieces, as opposed to just one person’s opinion, who is maybe the same as someone else’s or the opposite controversy for controversy sake? Yeah, people can really tell when, like, a piece of content has had a lot of thought into it businesses, notice that it’s just that’s the kind of content that resonates with people, like I said before, like, even, even though it’s business to the business, you’re still communicating to people, regardless of who the target audience is and the industry and the demographics, it’s still a person that’s making the decisions as to whether they’re going to use that company’s services or buy their products. Christian Klepp  23:54 Absolutely, absolutely. And I think another thing that can also be kind of fun to do in B2B, especially with white papers and reports, and what have you is to extract some of those, like nuggets, right? Extract some of those, some of that data. And I’m just gonna throw one of them out there, right? Like many years ago, we worked with a company that did the produced steel. And I can’t remember how much steel they produce, but they said, you know, we produce enough steel that can, you know, it’s enough to, you know, we can wrap the you can, you can wrap around the Earth four times, right, something along that line, right? Or, or even, even at home, like with a with a consumer product, so we have the plastic wrap, and it actually says on the packaging that this can cover an entire football field, right? Just facts where it’s almost like, did you know, or hey, by the way, right? And then you can get into something more serious too, because we, you know, we’re dealing with reports like that as well. Like, you know, last year, last year, most retail brands invested about month. 30% more on AI. And if you’re in the industry, you might be like, Yeah, I kind of knew that they were investing in AI, but all 30% more of their budget. What exactly are they investing in? And, yeah, that’s, that’s why you should download the reports. Jamie Thomson  25:20 Lots of information in the way that you presented to the public, it becomes interesting. And like, as you know yourself, that’s kind of the job of a copywriter, is to simplify that complex information. Like, you know that the fact that, like, the plastic wrapped around the world four times, like, that’s quite viable. I can visualize that as a consumer, and I think, oh, that’s that’s be cool. But if you just came through the cold, hard stats within context, or that’s sort of like visual with it, it doesn’t really mean much to me. And yeah, that’s kind of the job as communicators. And sort of B2B is to simplify that complex information. Look for the nuggets, and if you have a generally useful report that can be enough to give you, like, months worth of content, like on social media and sort of thought leadership articles, just like expanding on an idea within that report. So yeah, like, it might take a bit of investment up front, initially, to get the data, and get the process for gathering that data and getting the methodology in place. But once, once you’ve done that, and you’ve written the report, and it’s out there that gives you content for potentially months. Christian Klepp  26:32 Absolutely, absolutely. And I think that’s one of the challenges of a copywriter, right? Like, how do you there’s this expression in North America, like, how do you get more juice out of the squeeze, right? So, how do you stretch that? Give it, give it more longevity, right? Beyond, beyond. Well, here’s the report, off you go, right? Like, just like you said, like, stretch it out for you in like, months. You know, have more ammunition for, like, social, media content, you know, promotional content, perhaps even something on the website, something along that line, yeah. Jamie Thomson  27:07 I said, so the strategy has the words, if you have the strategy in place, then that stuff will follow, because you’ll have thought about it before the report was even published. So. Christian Klepp  27:18 Yep. Jamie Thomson  27:19 Yeah. Christian Klepp  27:19 Yep, absolutely, okay. I mean, on the topic of authority, give us some practical techniques for signaling authority across websites, campaigns and proposals. And I know this isn’t a one sentence answer, off you go. Jamie Thomson  27:35 Yeah.I think the first thing that comes to mind is taking a stance. And I don’t mean being controversial, but I mean having a clear idea of where the company stands in the industry, like what their positioning is. That in itself, is a useful technique. It’s not something that you can, like achieve overnight, but like with a workshop with someone and getting it all documented, that can give you a clearer sense of purpose as a business. I also think demonstrating, demonstrating expertise, like through thought leadership, content is a really useful technique for signaling authority. You know, if you know as a company, you may not even realize it, but you have access to data that other companies don’t. That in itself is unique, even if you don’t have as much data, or if your data says something different from your competitors, it’s still your day and it’s still useful. And that’s the kind of thing that can be turned into thought leadership content. You know, we’ve discovered that 50% of x, you know, prefers this. That kind of like insight driven. Like content is the stuff that generally performs well because people are naturally drawn to it and they find it genuinely useful. Yeah, I think it’s just that kind of idea of like social proof, like showing that you know what you’re talking about as a business, rather than simply telling people, because that’s what, that’s what, like LLM content tends to do. It makes vague claims that anybody can make, but you know, the proof is in the pudding, that the businesses that actually demonstrate their expertise are the ones that get remembered. And so yeah, that kind of comes through thought leadership stuff, which is data driven, even if as simple as, like social proof, like providing evidence of a case study that you have written with a client, or, like a business outcome that is a signal of authority that shows that you can back up. All the claims that you’re making in your messaging. Yeah, yeah, those would be my kind of, like, top two practical tips. Christian Klepp  30:12 Absolutely. Well, you’ve laid it out so beautifully. It sounds, it sounds, you know, on the from the outset, like, very easy to do, but we all know that. You know, in reality, it’s, it’s, it’s much more, much more challenging, right? Jamie, I know that you’re, you know you’re, you’re an award winning copywriter, and you’re not a sage, and your job is not to prophesy, but I’m gonna have to ask you to, like, assume that role for a second. All right, looking like just down the road with everything that’s going on now, and, you know, we’ve talked about AI and LLMs and whatnot. Perhaps some practical advice, as we’re now at, you know, at the time of this recording, at the beginning of 2026 what are some advice that you would give B2B companies who are saying like, yes, we would love to build our credibility, but AI and LLMs, you know that all seems to be creeping into everything that we do. Give us some advice on how to deal with that moving forward. Jamie Thomson  31:18 Yeah, that’s a good question. I think my sort of advice would be to take the time to understand your positioning and to document it. So, you know, it’s that kind of the way that the sort of marketing is going and the way that the industry is evolving. I do think the businesses that are going to like be here in the next 10 years are going to have that like longevity, are the ones that are kind of investing the time and now to understanding where they are positioned in their industry and where they want to be positioned in 10 years time. But crucially, like having it documented so that it’s being used consistently across the business you know from from sending internal emails to writing reports for the public. So from a practical point of view, that’s things like understanding like the business values and how the work the company is doing is a reflection of those values, and how that’s communicated to people. If it’s like a business that’s selling a product, like, what are the unique selling points of the product? What are the benefits to the end users? And how are we seeing that? You know, because in a lot of B2B industries, I think the sort of the strategy of competing on features is becoming a bit redundant. As technology improves. It’s quite difficult for companies to be able to claim unique features, because everybody can has access to the same tools. And so really, what if you flat that on its head, and you kind of look at look at it from the customer’s point of view, whether the customer choose one company over another that’s essentially got the same product or service that’s going to come down to like brand ability, and how much the company is able to like, empathize with the target audience, if they can really understand what their pain points are, then that business is ultimately going to choose that service over another, and that that comes down to, like, having it all documented, you may have, like, an intuition about what these things are, but as your business evolves, your intuition about these things will change and you’ll get scope creep, or you’ll want to jump on trends. If you do have it documented as an internal process, you’re more likely to stick to it in the future. And if you do get to the point that you want to change your positioning in industry, because you’ve maybe you’ve had more success than anticipated, or something in the market has changed, then that in itself should be a process. You should go back to the drawing board and look at what processes you have documented, and think what needs to be changed here before you are reactively moving in a different direction. That would be my advice to put my kind of like futurist cap on that’s, that’s what I would say.   Christian Klepp  34:23 Yeah, yeah. Well, that’s some pretty that’s some pretty solid advice. And, you know, thanks for sharing that. I totally agree. People have to understand their positioning in the market. Most importantly, also, they have to document it. It’s, it’s amazing how many companies I’ve worked with that don’t document that kind of, I wouldn’t call it a projection, but it’s almost like, okay, the positioning, what you know, and their vision, like, where do they what do they aspire to become? Right? I know that sounds like more individualistic, but you can, you can, you know, you can put that into the context of organization as well. Like, what do you aspire to become in 10 years and 20 years? Where’s this business going to go? Jamie Thomson  35:06 Absolutely, that’s it. Like something doing my own business with clients. Like, if someone asks me if someone’s going if a company is going through a rebrand and they need their website rewritten to reflect the new positioning, like, the first thing I suggest is, well, let’s get a workshop work out what you want to say. I’ll create a messaging guide for you, and I’ll create a total voice guide for you. And then sometimes you get a push back and you say, Well, why do we need that? I guess the answer is, well, I could rewrite your website. I could make it up as I go along, if you want, but not going to be anywhere near effect as effective as it would be if we have all this kind of important stuff documented in the first place, like, you need to have a structure, you have a plan, you have a strategy before the sort of the execution happens. And if you do the first part, well then, like, the actual execution of it, whether we’re talking about writing or or any other sort of like campaign that last 20% almost. It’s just like the icing on the cake, because when you get there, you already know what you want to see, how you want to see it, just kind of need to get, don’t get the content down, whether you’re whether it’s filming, whether it’s from heads key fingers to keyboard, that sort of 20% kind of comes a lot easier when there’s a plan, when there’s a structure in there from the start. Christian Klepp  36:29 Absolutely, absolutely. Jamie, this has been an incredible conversation. Thank you so much for coming on and for sharing your expertise and experience with the listeners. Please, quick introduction to yourself and how people out there can get in touch with you. And for those that are listening to the audio version of this recording, Jamie and I are actually color coordinated today. Jamie Thomson  36:53 We were emailing each other before making sure that we were. Christian Klepp  36:58 That’s it. That’s it. That’s it. Jamie Thomson  37:01 Thanks very much for having me on Christian like I said, like, I have listened to the podcast and myself over the over the past few months, and I’ve resonated with a lot of the sort of content that, like your your other guests have been putting out there. So yeah, it’s like, really a privilege to be on it. And yeah, like people can get in touch with me. Well, just explain who I am. I mean, my name is Jamie, and I’m a strategic copywriter and messaging strategist. And I run a copywriting studio called Brand New Copy, and I have done since 2013 and I help brands establish their messaging and their tone of voice through workshops and deliverables like thought leadership, articles, white papers, annual reports, website copywriting. And I also provide training to businesses, agencies and other copywriters. And I have a flagship course called the Brand New Copywriting course, which opposite the strategy behind copywriting. So yeah, if you wanted to get in touch with me, the best way would be through email, which is Jamie Thomson at brandnewcopy.com Christian Klepp  38:13 Fantastic, fantastic. And we’ll be sure to drop those links in the show notes when this episode is published. So once again, Jamie, thanks so much for your time. Take care, stay safe and talk to you soon. Jamie Thomson  38:22 Thanks, Christian. Christian Klepp  38:24 All right. Bye for now.

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