High-Income Business Writing

AI may be fast, smart, and shockingly efficient. But is it truly intelligent? In this thought-provoking solo episode, I explore a powerful and timely idea: the future belongs to those who change the game entirely, not those who keep trying to outrun AI at what it does best. Freelancers and creative professionals are feeling the pressure. AI can now write emails, analyze data, and churn out decent content in seconds. But there's something artificial intelligence can't do: think, discern, feel, and create the way you can. I introduce the concept of “meta-talents” — the higher-order human skills that AI can't replicate — and explain how freelancers can leverage them as a unique competitive edge. What You'll Learn Why AI is making mediocrity obsolete... and what that means for your freelance business The difference between pattern-matching intelligence and true human discernment A breakdown of the 7 meta-talents that set you apart (and why they matter more than ever) How to integrate AI tools strategically without losing your voice or value A practical approach for using AI as a creative amplifier, not a replacement Key Insights and Takeaways AI isn't your competition; it's your complement AI excels at narrow, pattern-based tasks. But it lacks judgment, taste, empathy, and original thought. That's your domain. Your meta-talents are your unfair advantage These include: Taste – Recognizing quality and nuance Discernment – Knowing what matters and why Curation – Synthesizing the best of the best Point of View – Expressing what only you can say Strategic Decision-Making – Choosing wisely amid uncertainty Emotional Intelligence – Reading people and context Pattern-Breaking – Innovating beyond the obvious Writer A vs. Writer B Both use AI, but Writer B asks better questions, brings unique experience to the table, and produces content that's unmistakably human. That's the kind of work clients will still pay premium fees for. Use AI for scaffolding, not soul Let AI handle the grunt work so you can focus on insight, creativity, and strategy. In other words, the things it can't do. This isn't about efficiency. It's about amplification. Action Steps You Can Take This Week Conduct a “Meta-Talent Audit” Which of the seven meta-talents do you lean into most? Which ones need development? Try the “Discernment Challenge.” Use AI to generate options (e.g., headlines or content ideas) Then ask: Which ones truly fit this audience at this moment? Why? Reframe your use of AI Next time you use a tool like ChatGPT, don't just accept the output. Ask: What would make this mine? Where can I add taste, voice, or nuance? Start building your POV Journal daily to explore your thinking, beliefs, values, and unique insights. Ask: What do I see that others don't? Memorable Soundbites “AI can suggest. But it can't discern.” “Use AI for scaffolding—not soul.” “The future belongs to those who pair their meta-talents with smart tools.” “AI doesn't make you replaceable. It makes you irreplaceable—if you let it.” Listener Challenge This week, block off 30 minutes and reflect: What's your unique value that no AI can replicate? How are you developing and showcasing that? What's one small action you can take to lean into your meta-talents? Start now, because the era of “good enough” is over. And your human edge has never been more powerful. If this episode resonated with you, share it with a fellow freelancer who's navigating the evolving AI landscape. And don't forget to subscribe so you never miss an episode packed with insights to help you earn more in less time… doing work you love.

Episode Summary Looking back on the past 30 years of my career, I've faced challenges, doubts, and moments of pure grit. Through all of it, I've realized there are three core rules that have guided me — rules that I didn't define at the time but, in hindsight, have made all the difference. These aren't just feel-good ideas. They're battle-tested principles that have helped me push through fear, uncertainty, and roadblocks. And if you're looking to build a meaningful, successful freelance career, these rules might just change the way you approach your work. What You'll Learn in This Episode ·       Why obstacles often contain hidden opportunities... if you're willing to see them. How belief in your goal can override doubt and fear. Why bold action always beats overthinking. How these three rules can create real, tangible success in your freelance career. Key Takeaways 1. Obstacles Are Opportunities in Disguise Most people see obstacles as stop signs, but they often hold the seeds of greater success. The key is how you respond. Do you stop in your tracks or look for the opportunity within? Every major breakthrough in my career started as a challenge that I chose to push through. 2. Belief in Your Goal is More Powerful Than Doubt We're constantly told to “be realistic” and lower our expectations. But our perception shapes our reality; if we believe in the obstacle more than the goal, the obstacle wins. A little bit of “crazy” is necessary to achieve big results. If you're going to believe in something, believe in your vision. 3. Bold Action Beats Overthinking Every Time The perfect plan doesn't exist. Progress happens when you start moving. Clarity, creativity, and solutions emerge when you're in motion, not when you're stuck analyzing every possibility. The biggest breakthroughs in my business didn't come from waiting for the perfect moment. They came from taking the leap. Actionable Exercises ·       Reframe an Obstacle: Think of a challenge you're facing right now. Instead of focusing on what's stopping you, ask: What hidden opportunity does this contain? Challenge Your Own Doubts: Identify one area where you've been playing it safe because of fear. What's one small, bold step you can take today? Take Imperfect Action: Stop overanalyzing and commit to one meaningful action this week that moves you forward. Listener Challenge This week, take one bold action... even if you don't feel fully ready. See what happens when you stop waiting and start moving.

Episode Summary What if AI isn't a threat but the biggest business opportunity we've seen in decades? In this game-changing episode, we reframe the fear of artificial intelligence into one of the biggest business opportunities freelance writers and solo marketers have ever seen. If you've been worried about how AI will affect your work, this conversation will help you step into a new mindset. The kind of mindset where you become more valuable, more strategic, and more productive than ever before. We're diving into how to reinvent your business model, amplify your impact, and create a competitive advantage that's nearly impossible to replicate — all by embracing a Human+AI approach that plays to your greatest strengths. What You'll Learn How to shift from an execution-focused freelancer to a strategic conductor The mindset required to make AI your most powerful creative and business partner Techniques for using AI as your intellectual sparring partner How to multiply your output (and quality!) without burning out A 30-day action plan to start reinventing your business with AI Key Takeaways The Writing Market Is Splitting. Which Side Are You On? AI is rapidly commoditizing low-value content creation. But high-value strategic thinking, creative leadership, and judgment are more valuable than ever. The opportunity lies in evolving from order-taker to advisor and conductor. From someone who orchestrates both human and AI resources to deliver better business outcomes. Using AI as Your Intellectual Sparring Partner Don't just ask AI to write; use it to challenge, debate, and refine your thinking. Set up “Socratic dialogues” with AI to pressure-test your ideas and sharpen your message. This collaborative thinking accelerates originality and gives you a massive edge in producing world-class content and strategy. Become a 10X Writer Without Working 10X Harder AI can help you eliminate bottlenecks in idea generation, drafting, editing, and repurposing. Build workflows that multiply your content from one core idea into email series, blog posts, videos, and tools. Done right, this creates a virtuous cycle of authority, visibility, and client opportunities—all at scale. Build a Competitive Moat AI Can't Cross Three elements make you irreplaceable in the age of AI: Domain Expertise – Lived experience and niche insights AI can't replicate. Relationship Capital – The trust, empathy, and collaboration clients crave. Strategic Judgment – The ability to see the big picture, make smart calls, and tie everything together. Leverage these with AI to create proprietary workflows and systems that clients can't easily replace. Your 30-Day Action Plan Audit Your Role – Are you mostly executing, or adding unique value that AI can't? Run These Experiments: Idea Validation – Use AI to stress-test a concept you're working on. Content Multiplication – Take a single piece of content and repurpose it 5 ways. Custom AI System – Create a lightweight AI prompt system tailored to one client or use case. Communicate the Evolution – Help your clients understand that you're not just using AI—you're delivering stronger outcomes, faster and more strategically. Listener Challenge Pick one of the three AI experiments above and commit to testing it this week. Then reflect: What did you learn? What new opportunities did this unlock? How could this change how you deliver value to your clients? Want to Go Deeper? If this episode sparked something in you and you're ready to turn AI into your strategic advantage, join me for my upcoming AI Advantage Bootcamp for Writers and Solo Marketers. This is a hands-on, 4-week program designed to help you harness AI in your creative and business workflows. Whether you're just getting started or already using AI but want to sharpen your edge, you'll walk away with systems and results, not just theory. . Spots are limited, and this program sells out fast. If it feels like the right next step for you, don't wait. Final Thought The future doesn't belong to those who fear change. It belongs to those who harness it with purpose. AI can be the start of your next-level impact. What are you going to do with that opportunity?

Episode Summary We're constantly bombarded with notifications, emails, social media updates, and a steady stream of mental noise. It feels productive, but in reality, it's draining our focus, creativity, and mental energy. Just like our bodies benefit from intermittent fasting, our minds need regular breaks from constant input. Yet, many of us struggle with even a few moments of true silence. In this episode, we explore the power of mental fasting—why stepping away from constant stimulation can help you gain clarity, reduce stress, and unlock your best ideas. Plus, I share my own struggle with slipping back into the trap of overstimulation and what I'm doing to reset. What I Discuss in This Episode ·       Why too much mental input creates foggy thinking and anxiety ·       How regular “mental fasting” leads to clearer, more creative thinking ·       Simple ways to build mental fasting into your daily routine ·       Why a quiet mind isn't an empty mind; it's a free-thinking mind Key Takeaways 1. Your Brain is Overloaded with Mental Sugar Every notification, news alert, and email gives you a dopamine hit... but at a cost. Too much input leads to stress, anxiety, and mental exhaustion. Like junk food, overconsumption of information makes you sluggish and unfocused. 2. Mental Fasting Creates Clarity and Creativity The best ideas don't come when you're constantly consuming Quiet time helps reduce stress, sharpen decision-making, and improve focus. Even a few minutes of mental fasting can make a noticeable difference. 3. Start Small: 15 Minutes of Daily Silence Commit to just 15 minutes of quiet each morning. No phone, no music, no distractions. Over time, expand this to longer breaks, like half a day without your phone on weekends. Experiment with deeper mental fasts, such as a full day without screens. Actionable Exercises ·       15-Minute Morning Mental Fast: Start your day with 15 minutes of complete silence. No inputs. Just sit and let your thoughts settle. ·       Weekend Phone Detox: Put your phone in a drawer for a half-day on Saturday or Sunday. ·       Full Digital Sabbath: Try going screen-free from sunrise to sunset once a week and notice how it affects your focus and creativity (yikes!). Listener Challenge This week, commit to one small mental fast—even just 15 minutes of silence in the morning. See how it impacts your clarity, stress levels, and creativity.

Hey, there. Welcome to another episode of the High-Income Business Writing podcast—the #1 podcast for freelance writers, copywriters, and solo marketers who want to earn more in less time... doing work they love... for better clients. With over 1.3 million downloads from listeners just like you across 101 countries. You know it's supposed to help you grow your freelance business. But the idea of reaching out to prospects and clients just to “stay in touch” or to “follow up” starts to feel awkward fast. You don't want to annoy people. Yet it often feels like all you're doing is circling back to ask, “Are you ready to hire me yet?” ... which starts to feel a little desperate and kind of pointless. But what if there were a better way to build real connections — one that didn't feel like a game of endless follow-ups or forced small talk? In this week's episode, I'm joined by Melissa Mitri, a successful freelance health writer and content strategist who's built a thriving business without relying on traditional networking tactics. Melissa shares her refreshingly authentic approach to connecting with editors and brands. Her approach focuses on empathy, generosity, and strategic follow-ups instead of the same, old, boring approaches to follow-up. And you'll walk away with simple, practical ideas you can implement right away. We talk about: Redefining networking on your own terms (yes, even if you're shy!) How Melissa stays top-of-mind with clients without being pushy Low-stress ways to add value and build trust before landing a gig Simple follow-up tactics that don't feel annoying or salesy If you've ever wondered how to build real relationships with clients in a way that feels good, you're going to love Melissa's insights.

Episode Summary Success in your freelance business isn't about grand gestures, massive marketing campaigns, or expensive training. It's about the tiny, seemingly insignificant moments you're tempted to skip—the quick LinkedIn post, the follow-up email, the slightly bolder pricing quote. These micro-moments are where real transformation happens. In this episode, we explore how small decisions—often dismissed as trivial—can lead to major breakthroughs in your freelance career. Whether it's landing a high-paying client, securing a game-changing project, or leveling up your pricing, the path to success is built one micro-moment at a time. What You'll Learn in This Episode ·       Why the most pivotal changes in your business come from micro-moments, not big moves. ·       Real-life examples of how tiny decisions led to massive breakthroughs. ·       How to recognize and seize these opportunities in your own freelance career. ·       Practical steps to train yourself to take action—even when it feels pointless. Key Takeaways 1. Micro-Moments Are the Foundation of Freelance Success The biggest client you land won't come from a massive campaign; it'll likely stem from a quick follow-up email you almost didn't send. The rate increase that changes your business starts with one tiny moment of courage. Your best opportunities often come from the things you're most tempted to dismiss as “too small to matter.” 2. Success Happens in the Small Choices You Make Daily Skipping that quick outreach might mean missing a life-changing opportunity. That extra five minutes tweaking your website copy could be the difference between a lead converting or bouncing. Small habits and micro-decisions compound over time, creating momentum that drives business growth. 3. Stop Waiting for Perfect Conditions — Take Action Now Life will always throw obstacles in your way, but progress doesn't require ideal conditions. Success is built in the moments when you could have said "not now" but chose to act instead. Train yourself to recognize these moments and embrace them as opportunities. Actionable Exercises ·       Micro-Moment Awareness: At the end of each day, reflect on one small action you took that could lead to something bigger. ·       The "What the Heck" Rule: Next time you're debating whether to send that follow-up or post that update, just do it. Assume it could be the moment that changes everything. ·       Tiny Courage Challenge: Quote slightly higher than you normally would. Send the pitch you're nervous about. Take one small but bold action this week. Listener Challenge This week, commit to embracing just one micro-moment you would normally ignore. Take action, then observe what happens. You might just be surprised at the results.

Most freelance writers focus on crafting compelling copy, but the real value they offer often extends far beyond the words they write. The most successful writers don't just take assignments—they offer strategic insight that helps their clients achieve bigger business goals. In this episode, we explore how you can elevate your role from order-taker to trusted advisor by recognizing and communicating the strategic patterns and opportunities you spot in client projects. You'll learn how to position your expertise as a separate service, package it effectively, and ensure you're getting paid for the value you bring—not just the content you create. What You'll Learn in This Episode: ·       The hidden strategic value you're already providing... without realizing it ·       Why most writers stay in their comfort zone and miss out on bigger opportunities ·       A simple way to start shifting from order-taker to strategic consultant ·       A conversation framework to position strategy as a separate, paid service ·       How to handle client hesitations and objections professionally Key Takeaways: Your Insights Are Valuable—Speak Up! As you work on content for clients, you naturally notice gaps, inconsistencies, and missed opportunities in their messaging. But if you don't bring these to their attention, you're leaving money (and impact) on the table. Clients Often Lack Clarity—Help Them Get It Many clients struggle with direction. They change their minds, tweak the scope, or pivot mid-project. Instead of going along for the ride, take charge by offering a structured strategy session to help them clarify their content goals before execution. How to Introduce Strategy as a Paid Engagement Next time you notice a strategic disconnect, try this approach: "Based on what I'm seeing, I think we could create significantly better results with a proper content roadmap. Would you be open to a separate strategy session where I audit your existing content, interview stakeholders, and develop a plan?" Don't Give Away Strategy for Free—Package It Your ability to think strategically isn't an add-on—it's a separate, valuable service. Consider packaging it as a content audit, messaging workshop, or roadmapping engagement. Positioning it this way not only elevates your perceived value but also creates a new revenue stream. The Long-Term Benefits of Strategic Thinking Clients who recognize your strategic input will see better results, rely on you more, and view you as a partner rather than a commodity. This leads to longer engagements, higher fees, and a stronger reputation in your industry. My Challenge to You This Week: Pay close attention to the strategic patterns in your work this week. Where do you see gaps, inconsistencies, or untapped opportunities in your client's content? Practice articulating these insights in a way that leads to a paid strategy conversation.

Episode Summary Why do so many talented freelancers stay stuck year after year? It's not because of market conditions, AI, or lack of experience — it's because of hidden, faulty assumptions that shape decisions and limit options. In this episode, we uncover how these invisible mental barriers hold freelancers back and how to break through them with a structured, practical approach. What You'll Learn: How to identify hidden assumptions that keep you stuck The Assumption Audit: A framework to challenge limiting beliefs How first-principles thinking helps you create better solutions Real-world examples of freelancers overcoming their mental roadblocks Actionable steps to test new empowering assumptions and create breakthroughs Key Takeaways: The Invisible Problem: Hidden Assumptions Many freelancers believe they're stuck because of external factors (competition, AI, bad clients), but the real issue is often internal. Assumptions operate in the background like invisible software, filtering out opportunities before you consciously consider them. The biggest breakthroughs happen when you identify and challenge these faulty assumptions. The Assumption Audit: A 3-Step Framework Define Your Sticking Point – What's the biggest challenge in your business right now? What decision have you been avoiding? List Every Assumption – Write down everything you believe about this problem, even if it seems obvious or unchangeable. Challenge and Reframe – Use fact-based analysis to break down each assumption and explore alternative perspectives. Examples of Limiting Assumptions & How to Reframe Them “I can't find higher-paying clients.” → Fact: Many freelancers charge premium rates. The real issue isn't a lack of clients—it's a lack of a system to find and convert them. “AI is replacing writers.” → Fact: AI is a tool, not a replacement. Businesses still need human insight, strategy, and nuance. The opportunity is in using AI to enhance, not replace, your skills. First-Principles Thinking: Breaking Assumptions Down to Their Core Instead of relying on “common knowledge,” analyze problems from the ground up. Example: Investors like Charlie Munger stripped business decisions down to fundamental truths, leading to long-term success. Freelancers can apply the same principle to business challenges—questioning industry norms and carving out unique solutions. Reframing Your Problems for New Solutions Ask yourself powerful questions: “If I had to solve this problem in 30 days, what would I do?” “What if failure wasn't possible?” “What if I reversed the problem and worked backward?” By shifting perspective, you open up solutions you may never have considered. Testing New Assumptions Don't try to change everything at once—pick one assumption and design a simple experiment to test it. Example: Old belief: “I need a huge portfolio to charge premium rates.” New belief: “One strong case study is more valuable than multiple weak samples.” Test: Create a deep case study and pitch it to five potential clients. Avoiding Blind Spots & Taking Action Many freelancers struggle not because of a lack of information, but because they're too close to their own business to see their blind spots. The fastest breakthroughs come from questioning deeply held beliefs and taking small, strategic steps toward change. Listener Challenge: Identify the biggest challenge in your business. List all the assumptions you've made about why it's a problem. Challenge those assumptions with facts. Pick one new, empowering assumption and design a small experiment to test it this week. Want Help with Your Breakthrough? If you're serious about breaking through your biggest challenge, working with an experienced business coach can provide the objective feedback and accountability needed to accelerate progress. I've coached well over 1,000 freelance writers, copywriters and solo marketers over the past 13 years. And I open up coaching spots a few times a year to help freelancers pinpoint blind spots, implement effective strategies, and achieve real breakthroughs. If you're interested in exploring this, email me [] with “COACHING” in the subject line. I'll reply with some questions to learn more about what you're looking for. If it sounds like I can help, I'll send you all details. Final Thought What assumptions are YOU holding onto that might be keeping you stuck? It's time to break them down and build something better.

Episode Overview: In this episode, I explain why a conversational approach to AI interactions is more effective than massive, complex prompts — and how this mirrors natural human communication patterns. Key Points: 1. The Common Mistake Many users dump massive amounts of information into single prompts. Some AI experts promote complex, lengthy prompts that users blindly copy. This approach lacks organic interaction and outsources critical thinking. 2. The Human Conversation Model Consider how we naturally handle complex discussions with colleagues. We don't monologue for 20 minutes straight. Information sharing happens through natural back-and-forth dialogue. 3. Better Approach: The Conversational Method Start with essential information using the 3R framework: Role: Tell AI what perspective to adopt. Reference: Provide necessary context. Requirements: Specify what you need. Let AI respond before adding more context. Build the conversation iteratively. 4. Why This Works Better Helps both AI and humans process information more effectively. Supports natural "chain of thought reasoning." Similar to building a house: methodical, step-by-step approach. Allows for unexpected insights and creative solutions. 5. Benefits Keeps your own thinking and problem-solving skills sharp. Leads to more meaningful exchanges. Helps uncover possibilities you hadn't considered. Maintains human agency in the interaction. Notable Quote: "When we treat AI like a conversation partner rather than a command-line interface, we tap into its full potential." Takeaway: Approach AI interactions as you would a thoughtful discussion with a respected colleague — start with essentials and build the conversation naturally.

What makes some businesses unforgettable while others fade into the noise? The answer isn't just in a logo or a tagline — it's in the story they tell.   In this episode, we dive into the art of brand storytelling with Johnna Lacey, the founder of . Johnna has more than 20 years of professional writing experience and over 40 years of creative storytelling. She specializes in helping business owners, solopreneurs, nonprofits and authors simplify their messaging and build deeper connections through storytelling.   In this conversation, Johnna breaks down the difference between brand story and traditional branding, the biggest mistakes professionals make when telling their story, and how solo professionals can leverage storytelling to build trust, reputation, and community.   Plus, she shares practical steps to uncover your own story and even turn brand storytelling into a valuable service for your clients.

We've all been there.   We make a mistake in our business. And for days or weeks we get caught up in a mental loop of "what if..." and "if only..."   Regret can feel overwhelming, but the real problem is not just the mistake. It's how we respond to it.   In this week's short episode, I explain 3 mistakes most of us make when trying to deal with regret — and how we can deal with the issue more productivity.

Have you ever felt ready to give up on prospecting because you weren't seeing results? You're not alone. Many freelancers quit just before the seeds they've planted begin to sprout. In this episode, we explore why consistent prospecting is crucial, even when it feels like nothing's happening.   In this episode, I explain why timing is everything in prospecting. I share powerful analogies and strategies to shift your mindset. And I offer a practical, habit-building approach to make prospecting a seamless part of your routine. If you've ever doubted the effectiveness of your outreach efforts, this episode is for you.   What You'll Learn Why only 5-10% of prospects are ready to say "yes" at any given time. How to stay consistent even when it feels like you're getting nowhere. The "garden analogy" for understanding the slow but steady process of prospecting. Why a mediocre message at the perfect time can outperform a perfect message at the wrong time. How to build a prospecting system that works for you, using small, actionable steps.   Key Takeaways Timing Beats Great Copy: Even great emails won't land if the timing isn't right. Learn to accept this reality and focus on staying visible for when the timing aligns. The Dip is Your Friend: Seth Godin's concept of "The Dip" explains why most people quit right before they succeed. Don't be one of them. Consistency Beats Perfection: Imperfect but steady action is more effective than sporadic perfection. Build habits that make prospecting automatic. The Four Laws of Prospecting Habits: Make it Obvious: Create cues and systems to make prospecting part of your daily routine. Make it Attractive: Pair prospecting with something you enjoy and celebrate small wins. Make it Easy: Break down outreach into manageable steps, like sending two emails a day. Make it Satisfying: Reward yourself for consistent effort, not just responses.   Actionable Exercises Start Small: Commit to sending just 2-3 prospecting emails a day for the next 30 days. Track Consistency: Use a simple tracking sheet to monitor your efforts daily. Celebrate Wins: Keep a journal of small victories, such as completing your outreach for the day. Try the “Garden Perspective:” Imagine each email as a seed—focus on the process, not immediate results.   Memorable Soundbites "A mediocre message at the perfect time beats a perfect message at the wrong time." "Success in prospecting isn't about perfection—it's about showing up consistently." "Prospecting is like planting a garden. The magic happens beneath the surface before you see results."   Deploy a Powerful Prospecting System in Just 21 Days I'm starting a new prospecting workshop next week. We're going to work together over 21 days (Mon-Fri only) to help you implement effective prospecting techniques and habits that actually stick. We'll roll up our sleeves and actually create your prospecting plan and assets together. And I'll be there every day to give you direct and personal feedback.   You'll implement the material day by day, one baby step at a time. And you'll come away with everything in place, all ready to go.   Would you like to join us? Email me at [] and I'll respond with all the details.

Happy New Year!   If you're looking to make 2025 one of your best years yet, I have a different approach for you to consider...   Start with zero. And by zero, I mean absolutely nothing.   Doing so will help you accomplish more... and faster.   That's the topic of this week's short episode below.

Freelancing can be an exhilarating journey — building a business from scratch, gaining financial freedom, and securing prestigious clients. But what happens when the work that once lit you up begins to feel hollow?   If you've ever wondered if there's more to your career than just success, this episode is for you.   In today's show, we explore the concept of “Halftime,” a mid-career pivot that shifts your focus from external achievements to deeper personal fulfillment and significance. Drawing from personal experiences and the transformative lessons of Bob Buford's book Halftime: Moving from Success to Significance, this episode invites you to rethink your path and take actionable steps toward a more meaningful second act.   What You'll Learn The concept of Halftime and why it's a proactive, purposeful pivot—not a reactive crisis. How to identify the signs that you're ready for a career transition. Strategies to realign your work with your core values and personal goals. Practical ways to leverage your existing skills and experience to build a meaningful legacy.   Key Insights and Takeaways Why Halftime Matters for Freelancers As a solo professional, you don't have a corporate roadmap for navigating career transitions. The freedom to chart your own course is both a burden and a gift. Halftime provides a framework to help you pause, reflect, and realign your business and life in a way that serves your higher purpose.   Recognizing the Need for Change Do any of these resonate with you? You've achieved financial milestones but feel unfulfilled. Burnout or fatigue has crept in, leaving you questioning the purpose behind your work. The creative spark that once energized you has faded. These are common signals that it's time to pivot toward significance.   The Pillars of a Successful Halftime Journey 1. Success Without Significance is Hollow Many freelancers measure success by income, clients, or accolades. But these metrics alone often lead to burnout and dissatisfaction. Reflect on moments in your career that felt truly meaningful. What made them stand out? Practical steps: Revisit your core values and align them with your business goals. Conduct a career audit to identify areas of fulfillment and disconnect.   2. Build on Your Foundation to Create Your Legacy Halftime isn't about starting over; it's about using your experience and skills as a launchpad for the next chapter. What does legacy mean to you? It could be as simple as meaningful client work or as ambitious as creating a program that outlasts you. Envision your ideal second act. What kind of work excites you? How can you structure your career to reflect your values?   3. Embrace Experimentation and Small, Purposeful Steps Transitioning doesn't require a drastic overhaul. Start with small shifts: Say yes to projects that align with your values. Begin phasing out work that drains you. Introduce joy and creativity back into your routine with passion projects. Create margin in your schedule for reflection and exploration.   Actionable Exercises Identify Your Big Why Ask yourself: What matters most to me at this stage of my life and career? Write down 3-5 values that guide your decisions and revisit them regularly. Conduct a Legacy Audit Reflect on your career and identify moments of significance. Ask: How can I create more opportunities for this kind of work? Try the “Joy Alignment Check” List current clients or projects. Which ones energize you? Which ones drain you? Take one small action this week to bring more joy into your work. Draft Your Legacy Statement Example: “In the next 10 years, I want to be known for helping [audience] achieve [outcome] through [method].” Use this statement as a guidepost for decisions moving forward.   Listener Challenge This week, carve out 30 minutes for a personal “vision session.” Ask yourself: What would my career look like if it fully aligned with my values? What small changes can I start making now to move closer to that vision?   Memorable Soundbites “Success without significance is ultimately unfulfilling.” “Your first half built the foundation; your second half builds the legacy.” “This isn't about starting over—it's about leveraging everything you've built in a more meaningful way.”   Join Me for a Transformative Coaching Experience If today's episode resonated with you, I have an invitation. Next month, I'm hosting an 8-week small-group coaching program designed for freelancers and solo professionals ready to embrace their Halftime journey.   We're going to work together over the course of 8 weeks to write a new story for yourself — one that's unique to you and will enable you to navigate through this fog of doubt and overwhelm.   I'll provide a supportive environment where you can engage deeply with your professional challenges. Together, we'll tackle tough questions that will help you discover the answers you need to confidently navigate your future.   This journey could very well be the catalyst for that profound transformation, helping you navigate through uncertainty with newfound clarity and confidence.   The program is intentionally small and deeply personal. If you're in your 40s, 50s, or 60s and ready to explore your next act, email me [] with “CLARITY” in the subject line. I'll reply with all the details.

Do you ever feel like you're constantly dealing with the same frustrating challenges in your business?   Maybe you get stuck managing messy revisions from unexpected sources, or a client keeps hitting you with last-minute rush work.   In this episode, I discuss how we often react to these situations rather than respond thoughtfully—and why that difference matters.   We explore two key steps to improve your responses:   Taking a pause before making decisions. Asking yourself better, more open-ended questions that lead to more productive solutions.   This episode is all about how the quality of your internal questions can shift your perspective and help you navigate difficult situations with clarity.   Listen below or subscribe to the podcast on your favorite platform.

As freelancers, many of us crave the freedom to explore new places without the financial burden that travel can bring. But what if you could fly in luxury without spending a fortune? That's where points travel comes in, and today's guest is a true expert in this game. Spencer Howard, the mastermind behind , has helped countless people book premium travel with points instead of cash—making dreams of business and first-class travel a reality. In this episode, Spencer shares his journey from a political career to building a freelance writing business to becoming a full-time freelancer in the world of points and miles. He dives deep into the strategies freelancers can use to leverage credit card rewards and optimize points for travel, breaking down complex topics like transferable points and airline-specific credit cards. And he explains how to do this without getting into debt or paying credit card fees that don't make sense. I learned a lot from this conversation. I realized that many of my hang ups about points travel were unfounded. And I discovered that I'm actually making some pretty big mistakes with a strategy I assumed was getting me huge travel perks (but it's really not a great value!). If you love to travel, you're going to find several actionable tips on how to maximize your points, avoid common pitfalls and plan your next dream trip—all without breaking the bank or getting into debt. Enjoy!

Have you ever had a client, prospect—or even an acquaintance—ask to "pick your brain"?   At first, it might feel flattering. But after the fourth or fifth time, it starts to feel like a burden.   You feel taken advantage of.   In this short episode, I talk about how I changed my approach to these requests. Instead of making excuses or feeling resentment, I started charging for “brain picking” sessions—and it completely transformed how I handle these situations.   I walk you through how I reframed these requests into a structured offer, how I set the price, and how you can do the same to ensure that clients and prospects value your time and expertise.   It doesn't matter what type of work you do as a solo professional. If you get these requests regularly, this episode will give you practical tips on how to handle them with confidence.

Most freelancers and solo marketers focus their marketing efforts on prospecting, networking, or LinkedIn.   But guesting on podcasts that your target audience listens to? Not so much.   And that's too bad, because appearing on podcasts can be a powerful way to build your brand, meet and network with great people, generate leads, and establish yourself as a thought leader in your market.   In this episode, I sit down with Angie Trueblood, a seasoned podcast publicist, to explore how freelance writers and solo marketers can harness the power of podcast guesting.   Angie shares her unique journey into the world of podcast publicity and breaks down why being a guest on the right shows can make a huge positive difference in your business. We dive deep into actionable strategies, including:   Why podcast guesting is an underused but highly effective strategy for freelancers How to identify the podcasts that will bring real value to your business Insider tips on crafting a genuine, irresistible pitch Practical advice on preparing for your podcast debut to maximize impact How to track and measure the success of your podcast guesting efforts   Whether you're looking to expand your client base, increase your visibility, or simply explore new avenues for growth, Angie's insights will open your eyes to the untapped potential of this marketing strategy.

A growing number of writers are incorporating AI tools into their workflow.   Those who've kept an open mind and experimented with different approaches and ways to increase their productivity and scale their creativity have seen remarkable improvements in both the quality and quantity of their work, allowing them to stay ahead in an ever-evolving industry.   The current models are powerful out of the box. But what if there was a way to take things a step further and create personalized AI tools tailored to your unique needs?   In this episode, I sit down with Erynn LaFlamme, founder and CEO of Ethic Agency, a marketing agency based in Metro Atlanta. Erynn and I discuss how writers can harness the power of custom GPTs to handle nuanced parts of their client workflow.   Erynn has become an expert in using AI for content creation, and she walks us through the process of building Custom GPTs and shares real-world examples of how her team is leveraging this technology to produce better work.   We dive deep into:   The difference between Custom GPTs and using standard ChatGPT Key steps involved in creating GPTs for specific clients Challenges and ethical considerations in AI-powered workflows How to refine and improve Custom GPTs over time Deciding when to use a Custom GPT versus a general AI tool   We also explore what this means for the future of freelance writers and content professionals—will AI replace us, or will it become an essential tool in our toolkit?   Whether you're curious about integrating AI into your business or looking for ways to refine your processes, this episode offers some very practical ideas, insights and tips.

I was doing an exercise the other day where I looked back over the past 3 decades of my career to think through every major breakthrough I had and every big move I made.   Not only was this a fun trip down memory lane, it also made me realize a few very important things.     One of them is that nearly every breakthrough happened during a very challenging moment in my career. And in a few cases, they happened when I was desperate—when I was in a very tight spot and desperately needed things to turn around.   And that got me thinking, “You know ... desperation can lead to some very powerful breakthroughs!”   That's the topic of this week's short podcast episode below.

In this episode, we're tackling one of the biggest challenges freelancers face: the dreaded feast-or-famine cycle. Whether you're a seasoned freelancer or just starting out, the strategies we'll discuss can help you create a steady stream of work and avoid the panic that comes with dry spells. The Growing Urgency of Client Prospecting The freelance world is facing increased pressure. With a challenging economy causing many businesses to put projects on hold, freelancers who've enjoyed steady work over the past few years are now finding themselves in a tough spot. The solution? A strategic and consistent approach to prospecting that can keep your pipeline full, regardless of external conditions. Recognizing Marketing as a Core Role As a solo business owner, marketing isn't just something you do when you need work—it's a critical role that you must prioritize. Freelancers often come from environments where work is handed to them, but when you're running your own business, you're responsible for every function, including marketing and sales. If you're serious about building a sustainable business, you need to accept this responsibility and make marketing a consistent part of your routine. The 10% Rule: A Simple Strategy for Consistent Marketing To ensure marketing becomes a habit, I recommend the 10% Rule—dedicating 10% of your weekly work time to marketing activities. This approach is flexible, achievable, and essential for maintaining a healthy pipeline of opportunities. Whether you're booked solid or facing a slow period, this rule helps you stay proactive in your marketing efforts. Building Marketing into Your Routine Consistency is key. Just like brushing your teeth or going for a walk, marketing should become a habitual part of your weekly routine. When you make marketing a non-negotiable habit, you'll find that opportunities start to flow more regularly. This doesn't mean you have to cold prospect constantly—staying in touch with your network, engaging with past clients, and maintaining visibility on platforms like LinkedIn can all contribute to keeping your pipeline active. The Priority Pyramid: Focus on High-Probability Opportunities First When your pipeline is dry, it's important to focus your efforts on the highest-probability opportunities first. That's where the Priority Pyramid comes into play: Current Clients & Open Proposals: Start by following up with current clients and open opportunities. This is the highest-probability area where you can secure quick wins. Past & Dormant Clients: Reconnect with past clients or those who have gone dormant. They already know, like, and trust you, making it easier to reignite the relationship. Dead Leads: Reach out to prospects who showed interest in the past but didn't convert. Often, circumstances change, and they may now be ready to move forward. Cold Prospects: Finally, if you've exhausted the previous three categories, turn to cold prospecting. This can be time-consuming, but it's a necessary part of maintaining a full pipeline. The Importance of Reps and At-Bats Cold prospecting can feel daunting, especially when you face rejection or silence. But remember, like a slot machine in Vegas, the more you play (or in this case, prospect), the higher your chances of hitting a jackpot. The key is to keep going, even when it feels tough. The more reps you do, the better your chances of landing a big win. Unwavering Commitment: The Foundation of Success Freelancing comes with its challenges, and it's during these tough times that your resolve will be tested. It's crucial to have a strong sense of purpose—your “Big Why”—that keeps you motivated. Like the American colonists fighting for their freedom, your commitment to your business and your goals will carry you through the toughest challenges. Upcoming Workshop: Build a Powerful Prospecting Habit in 21 Days If you're ready to take your prospecting efforts to the next level, I'm excited to announce a new prospecting workshop starting next week. Over 21 days, you'll receive daily lessons and assignments designed to help you build effective prospecting habits that stick. This workshop is all about action, accountability, and results—perfect for freelancers who are ready to transform their business. This is the last time I'm running this workshop in 2025. To join us, send an email to [ed at b2blauncher dot com], and we'll get you all the details. The workshop begins on Monday, September 16, so don't wait! Final Thoughts Breaking free from the feast-or-famine cycle requires a strategic and consistent approach to marketing and prospecting. By embracing your role as a marketer, following the 10% Rule, and focusing on high-probability opportunities, you can create a steady flow of work and build a sustainable freelance business. Thanks for tuning in to this episode of the High-Income Business Writing podcast. I hope you found these strategies useful. Until next time, keep pushing forward and stay committed to your success.

As freelancers and solo professionals, we often (unknowingly) sabotage our own success from the very first interaction with a prospect.   We present ourselves and our services in a way that works against us. It erodes trust and diminishes our perceived value before we even begin working with a potential client.   It often starts the moment we ask our clients, "What can I do for you?"   This simple question can unknowingly shift us from being experts in our field to mere order-takers, losing control of our own business direction.   From there, it shows up in what we say to clients and prospects. What we offer. How we price our work. How we position ourselves in the market. And how we talk about what we do and the value we deliver.   In this episode, we're diving deep into this critical issue. My guest is , an experienced freelance professional and entrepreneur who has mastered the art of positioning herself as an expert rather than an order-taker.   Amy shares invaluable insights on how to regain control of your freelance business, build authority with clients, and establish yourself as the go-to expert in your field.   We explore a number of important topics, including:   Recognizing when you've fallen into the order-taker role and how to break free Practical steps to shift from order-taker to expert (and yes, you ARE more of an expert than you realize!) Building and demonstrating authority—even if you're shy or introverted Setting boundaries and managing client expectations Developing the communication skills and confidence needed to position yourself as an expert   Whether you're a seasoned freelancer looking to level up your business or still in the early stages of growing your practice, this episode offers valuable insights to help you take back the power in your business and truly thrive as a freelance professional.   I hope you find our conversation enlightening and actionable!

Freelancing can be a lonely journey. But it doesn't have to be.   Many freelancers struggle to find consistent work, navigate client relationships, and stay up-to-date with industry trends. They often feel isolated, and unsure where to turn for support or guidance.   Not Rachel Smith, my guest in this week's episode. Rachel is the founder of , a thriving jobs board and community for Australian freelance writers that has been going strong for over a decade.   But here's the kicker: Rachel's List started almost by accident.   Early in her freelance career, Rachel found herself frequently recommending other freelancers when she couldn't take on projects. This informal network of referrals gradually evolved into a highly successful business that has transformed the freelance landscape for countless writers.   These days, Rachel's List isn't just a job board. It's a vibrant community where freelancers share information, find overflow work, and access practical skill-building masterclasses. The success has even spawned a popular podcast (The Content Byte) and an annual conference — .   I was thrilled to bring Rachel on the show to share her insights on how freelance opportunities have grown and changed over the years. We go deep into this idea of building a small community of your own. And we discuss the skills freelancers need to thrive in today's market.   Whether you're a seasoned freelancer looking to expand your network or a newcomer trying to find your footing, you'll find a number of valuable insights on building a supportive freelance community and turning connections into business opportunities.

When you're starting to offer advisory engagements to clients and prospects, it's very common to get nervous.   Say you're talking with a prospect and you can tell that they need help beyond writing. In fact, you can see that it doesn't yet make sense to go right into a writing project — mainly because they need to make some other decisions first.   But you're nervous ... because you're not sure how to think about what they're telling you.   Or you're not sure how to explain that they need to do something else first before creating that marketing asset.   Here's what I do to help me get better clarity quickly and calm my nerves. It's a bit of a decision tree or decision flow chart. A powerful heuristic, if you will.   I ask myself the following questions:   Does it sound like they need help coming up with the right solution or intervention? In other words, the right solution is not well defined yet. And you can't really move forward with anything until they figure that out (hopefully with your help). Do they have the right intervention BUT need help improving how they'll produce that intervention? For example, they have the right idea for how to solve the problem. But as you listen to them talk about it, you realize the topic, theme, or approach they want to take is flawed. Do they have the right intervention AND the right approach ... but they need help bringing that intervention to life? For example, they want to interview 15 subject matter experts, which is way too many. Or they want to do too much too quickly.   Why are these internal questions valuable? They're valuable because they can help you categorize the exact type of need the prospect has AND how you'll steer the conversation and how you'll offer to help them.   And if you can determine this quickly and efficiently during that prospect conversation, you'll have more mental and creative bandwidth to listen more attentively to what they're saying AND end the conversation by stating your case confidently.   So give this heuristic tool a try next time you go into a prospect or client conversation where you notice that they may need help beyond just writing.

Life can often feel like a never-ending hustle — especially when you feel like you're working harder than ever but getting poorer results.   Deadlines loom. Responsibilities pile up. And the bills keep coming.   It's so easy to get swept up in the daily grind and feel like you're constantly in the middle of a storm that just won't let up.   Before you know it, the love you once had for your work starts to dim. And frustration and burnout take hold ... leaving you with a persistent feeling that you're merely going through the motions.   Sound familiar?   If so, I think you'll really appreciate this episode. My guest today is my mentor, teacher, and good friend Peleg Top.   I've known Peleg for 14 years. He's had a huge influence on my life and my business. And he's the person who encouraged me many years ago to become a coach. I've learned a ton from him over the years, and much of that inevitably seeps into the work I do with my own clients.   I wanted to bring Peleg on because what I've been seeing in our business over the past year troubles me.   I'm seeing a level of frustration, burnout, doubt, fear, and uncertainty among creative professionals that I haven't seen in a very long time. So many solo creative professionals are feeling rudderless and uninspired.   They're tired and deeply in burnout territory. They want to change. And they're trying their best to improve their situation, reinvent themselves, and create something new. But they feel plagued with a lack of clarity, fear, and self-doubt.    Peleg believes that these symptoms are a clear sign that your inner muse is inaccessible. It's locked up in a prison cell made of routine, stress, and self-doubt. And in order to break through and create the change we want, we must unleash this inner muse so we can tap into our core creative potential.   I couldn't agree more.   In this conversation, we get right into this. We explain what this inner muse is all about. And how we can start embracing it to open up pathways to new ideas, emotional healing, and a profound sense of fulfillment—both in our professional and personal lives.   An Invitation   One more thing. A few months ago, Peleg and I felt called to do something about the challenges we're seeing among creative professionals. We wanted to do something more profound and life-changing than a podcast episode.   Don't get me wrong. You'll get a lot out of listening to this conversation. But we've also decided to co-lead a retreat this September in Santa Fe, New Mexico. And it's something I'm super-excited about.   We're calling it the Unleash Your Inner Muse retreat.   This is a 5-day event where we'll work together to help you rediscover and nurture your creative spirit, unlock your full creative potential and craft a compelling vision for your personal and professional life.   You'll reconnect with a profound joy and exhilarating freedom that will make you wonder how you ever lost touch with this divine spark within.   And by the end of our journey together, you'll walk away with:   Practical tools to reignite your creativity A renewed sense of motivation and direction A process that nourishes your authentic self and reconnects you to a creative energy you haven't felt in years   If what we share in this episode resonates with you, I invite you to listen to the end, where we talk a bit about that event. I'm also including a link with all the details on the show notes page for this episode. Or you can go straight there by visiting .

In this transformative episode, I discuss the importance of setting boundaries and being selective with opportunities through practical tools and methodologies. Borrowing from Greg McKeown's book, *Essentialism*, I introduce two powerful concepts: the 90% Rule and the Extreme Criteria Exercise. These tools are designed to help you master the art of saying no, enabling you to focus on what truly matters in both your personal and professional life.

In today's episode, we're diving into a topic that's especially relevant given the current global climate: finding stability in your business amidst chaos. Are you feeling more stressed, burnt out, or anxious? Are you questioning your path as a solo professional more frequently?   If so, you're not alone.   The Ever-Present Chaos   Life is full of uncertainties. Whether it's the economy, AI advancements, elections, or geopolitical tensions, there's always something that can induce fear and anxiety. However, history shows that this is a recurring pattern, and often, things are better than they seem when viewed through a historical lens.   Reasons for Optimism   Despite the chaos, there are many reasons to be optimistic:   -          Technological Advancements: We live in an era of unprecedented technological growth, from healthcare advancements increasing life expectancy to technologies that connect us globally in an instant.   -          Improved Standards of Living: Global poverty rates have significantly declined, and more people have access to education and essential services than ever before.   -          Greater Awareness and Action on Social Issues: There's increased awareness and robust discussions around social, environmental, and political issues, driving actions towards equality and sustainability.   -          Resilience and Adaptability: Humans have consistently overcome challenges, often emerging stronger and more united.   -          Access to Information: The vast availability of information today allows us to make more informed decisions and educate ourselves better.   -          Scientific Understanding and Rationality: Our improved understanding of the world through science helps us address problems more effectively.   The Hedonic Treadmill   We're all subject to "hedonic adaptation," where we quickly normalize our experiences. This can make it easy to lose perspective during setbacks. Recognizing this can help us maintain a more balanced outlook.   Personal Reflections   I've been self-employed for 18 years, experiencing many difficult periods that made me question my career path. Recently, my business revenue has trended down, partly by design and partly due to uncontrollable factors. These challenges led to a period of grumpiness, fear, and anxiety.   However, through coaching, self-reflection, and a shift in perspective over the past 18 months, I've managed to address and manage these feelings much more effectively. My journey included soul searching, which has intensified and brought about positive changes this year.   Questions to Guide Your Reflection   If you're in a funk or questioning your path, revisiting your core principles can help. Here are key questions to ponder:   ·       Why do I do this work?   ·       What do I do better than most people?   ·       As I look back at my career, what activities or parts of my work tend to put me into a state of flow? What have clients and colleagues commented very positively about before (i.e., When have they said, “Wow, you're really good at this!”)   ·       Why does my business exist beyond making money?   ·       What are my top-3 core values? How well is my freelance business enabling me to live those values? And if I'm not happy with the answer, what do I need to change about my business so it's better aligned with those values?    ·       What are my biggest financial fears as a freelancer?   ·       Reflect on a time in your business when you were really fearful? Did that fear materialize? And if it did, how did you deal with the situation? What did you learn about yourself in the process?   ·       What am I fearful about right now? How is fear and anxiety guiding my actions?   ·       If you find yourself in a really bad situation right now, ask yourself... How much worse could this be? What would be the worst possible thing that could happen here? And what would I do if that happened—how would I address it?   ·       Reflect on a time or two when adapting to change led to unexpected opportunities. How can I apply those lessons to my current situation in freelance writing?   ·       How can I leverage AI and new technologies to enhance my value proposition to clients rather than replace my services?   ·       What is the vision for my business, and how does the current situation match that vision?   ·       What would a perfect workday look like for me? Make it up! Design it however you want and describe it in detail, hour by hour. Use your imagination. No rules, restrictions, or constraints!   ·       If I'm seriously looking for full-time work, what am I trying to run away from? And what do I honestly feel a full-time job would give me that my current business can't?   ·       Who do I need to become to have a business that brings me joy again?   Find a quiet space, open a journal, and think through these questions. Let the words flow, then take a walk to clear your mind. Answers might not come immediately, but they will. This process of thinking and connecting with your Higher Self is an act of self-love.   A Request   If you found this episode helpful, please forward it to a friend or colleague. I suspect that many solo professionals out there could benefit from these reflections.

Think back to when you first went out on your own.   Remember those first few projects? Getting paid for your writing felt like magic, didn't it?   You put in, say, 10 hours of work, and the client paid you $750.   Wow!   What made it magical was that the $750 was all for me. And I loved the idea that a few units of effort in would translate to a few units of compensation on the other end.   Eventually, we all get used to this kind of reward ratio. And we (rightfully) start expecting more. We may even get to a point where one hour of our time is often worth $300, $400, or more. Especially when a project goes real smoothly.   And for some solo professionals, this can start feeling odd. We feel a bit guilty that we're earning that much on some or all of our client work.   Impostor syndrome kicks in. And that inner critic starts taking over our internal chatter.   In this week's (short) podcast episode I get into these feelings of guilt and how to address them.   This is important stuff. Because if left ignored, these feelings will create a cascading effect of guilt and negativity that inevitably leads to self-sabotage.   I hope you find it useful.

Freelancing is amazing. Until it isn't.   You wake up one morning and you realize that you've created a very demanding job for yourself.   And chances are, you take LESS time off than you ever did in any previous job you held.   Sometimes it even feels like you're working for a tyrannical boss who makes you feel terrible any time you ask for a small break.   That boss, by the way, is YOU.   Sound familiar?   Not to Wendy Helfenbaum, my guest in this week's episode. Wendy is an established freelance writer out of Montreal. And for the past 18+ years, she has taken 4 months off every year.   And when I say “time off,” I mean real, non-working time off. No client work. No working on the business. No marketing. No nothing.   Just time to be with her family. To decompress. To enjoy life. And to savor the freedom freelancing is supposed to afford us.   Just as impressive, Wendy has consistently maintained a 6-figure income for years—even while taking a full third of the year off.   I was super-excited to bring Wendy on the show to tell us how she does this. It was a very lively and insightful conversation. I learned so much, and I can't wait for you to hear it.   This is a great follow-up to the where she discussed how she was able to take a 4-month maternity leave recently. If you haven't listened to that episode, I urge you to give it a listen, because it complements this week's episode really well.

I've heard this argument hundreds of times:   “I don't have a specific target market, Ed. I'm a generalist who works with all kinds of businesses. So I'm having a really hard time narrowing things down, and I'm not convinced I should.”   When I ask them about their motivation for continuing to do things this way, I typically get a response along the lines of, “I want variety in my work. I don't want to be writing for just one industry.”   And that right there is the crux of the problem. Most people who view themselves as generalists use the “work and client variety” justification.   I don't blame them. I want variety too! But that's a logical fallacy.   There's a way to have your cake and eat it, too. But you have to look at this challenge differently.   In this week's (short) podcast episode, I explain how to do that. And how to arrive at a well-defined target market that works for you AND keeps things open and flexible for unexpected opportunities.

For most freelancers, the concept of taking an extended break—be it for maternity leave, personal health, or a sabbatical—has been shrouded in trepidation.   We love the idea of a long break, especially if we're experiencing burnout. But we immediately dismiss it as unrealistic because we don't think we can afford to lose the income. Or we fear losing momentum, falling behind, and not being able to seamlessly re-enter the business on the other end of our break.   This week, we're challenging that narrative head-on, with a deep dive into how you can navigate maternity leave (or any extended break) without missing a beat. Not only is this possible, it's an opportunity to strengthen your business and come back stronger.   My guest is a very successful freelance writer and content marketing strategist, Satta Sarmah Hightower. Satta is a previous coaching client of mine. And while we were working together, we put together a plan for a successful maternity leave.   Of course, not every plan works seamlessly. So I wanted to bring Satta into the show to tell us what she did, how it all went, what she learned from the experience — and what advice she has for other freelancers who are thinking about taking an extended break like this but aren't sure how to make it work.   Satta didn't just manage her maternity leave; she mastered it. From planning and preparation to execution and the transition back into the business world, her journey is a blueprint for any solo professional contemplating a similar break. I've been particularly impressed with how she's managed the work/life balance upon her return—especially with two little ones.   We also spent quite a bit of time discussing her secrets to success. Satta has built a very impressive, high-six-figure business where she's almost always fully booked. So I asked her to share the biggest factors that have made that possible.   Even if you're not contemplating a maternity leave or an extended break, I urge you to give this one a listen. You'll get a glimpse into how a seasoned solo professional runs a very successful business that enabled her to truly exercise the freedom freelancing is supposed to give us.

What do you do when a client or prospect has a piece of long-form content they've written internally and they want your help finishing it?   What do you quote? What's the right way to frame your fee for the client? And how do you approach this kind of project?   Check out my thoughts and advice in this week's short podcast episode below.

As I record this episode in March of 2024, we've yet to feel the effects of generative AI in our solo businesses.   So why are so many writers, copywriters, and solo marketers losing business?   Everything that I'm hearing and seeing points to other factors for the challenges many creative professionals are experiencing. And the main factor seems to be the softening economy.   You wouldn't know it by the state of stock market, unemployment rates, and economic growth. All those factors seem to be pointing to a strong economy. But the marketing profession is seeing something very different.   It's no secret that marketing is one of the first things to get cut during challenging times. It makes no sense, but it is what it is. And that seems to be the biggest reason behind cancelled content marketing initiatives, marketing team layoffs, and clients that can't seem to make a decision on pending projects.   AI is certainly starting to have an impact on our work. But where that's been happening is not where we want to be. You're seeing it in the lower tiers of the market—SEO content mills, small companies, and lower-budget organizations that wouldn't be viable clients even before ChatGPT entered the picture.   However, that's going to be changing. And the changes will be palpable.   Joining me today to explain why—and to dive deep into the issue—is Kevin Surace. Kevin is the CTO of Appvance.ai and is a renowned futurist, disruptive innovation keynote speaker, and pioneer in the AI space since the 1990s.   This guy is the real deal. He's the recipient of INC Magazine's Entrepreneur of the Year (2009), he's built multiple startups from ground zero to $1B+ valuations and has been awarded 94 worldwide patents, including the groundbreaking technology behind Siri and other virtual assistants.   I wanted to bring Kevin on the show because I've had multiple discussions in this show about AI and its impact since early 2023. But most of these discussions have been with fellow writers and marketers.   And as fascinating and practical as those conversations have been, I wanted to bring in someone who could bring in an outsider's perspective. Someone who could explain what's really happening outside our marketing ecosystem and share his perspectives on what's coming and what we can do to prepare.   Or better yet, what we can do to profit from the tsunami that's coming our way.   Kevin did not disappoint. We dive deep into the issue in this conversation. Some of what he shares might feel uncomfortable to some. It may feel disheartening. And I'm sure it will ruffle some feathers.   That's OK. I'm a big believer in hearing all voices. I hate echo chambers, especially when it comes to big, important issues. And Kevin is an important voice with a perspective you're going to want to hear.   I hope you enjoy our conversation.

For many years there has been a myth among journalists that journalism and content marketing can't coexist.   You either have to focus on journalism work or on content marketing, but not on both.   But this belief is based on false assumptions and outdated beliefs. And in this week's episode, you'll hear why you can do both very successfully as a freelance writer.   And, in fact, why you may actually WANT to focus on both.   My guest is Lindy Alexander, an award-winning freelance food, travel, and lifestyle writer and content creator living in the vibrant goldfields town of Castlemaine in central Victoria, Australia.   Her work has been published in numerous digital and print publications including Sunday Life, The Age/The Sydney Morning Herald, The Guardian, Travel + Indulgence, Travel + Leisure Southeast Asia, delicious, Good Food, The Saturday Paper, SBS Life, Dumbo Feather, Peppermint, Essential Kids, Essential Baby, Modern Farmer, Jetstar magazine and Homes+.   I had Lindy on the show a few years ago, where we discussed . This time, we're directly tackling the age-old myth that content marketing and journalism are incompatible.   You'll hear exactly how Lindy has navigated these waters like a champ. How's she maintained solid journalistic standards and ethics throughout. And how you can combine both to create real synergies in your business.

This episode is very different from what I typically do on this show.   It's a candid conversation between Sarah Greesonbach and me on a number of random topics.   Sarah is not only a very talented B2B writer, she's also the founder of the , an excellent coach to other B2B writers, a coaching client of mine, and a friend.   We get into a number of topics, including where and how we face resistance ... where we fall short ... life experiences that shaped who we are today ... how we make big decisions ... fear ... being kind to yourself ... our pet peeves about the freelance industry ...   And even the songs we have on our playlists that we're embarrassed to admit to. What we love. And what we feel is overrated.   After our interview, I then share a raw and open account of my business struggles last year—what happened, why, and what I've done to navigate these challenges.   If you're only looking for straight up advice for your business, this is not really that kind of episode. So feel free to skip it.   But if you're curious about how Sarah and I have struggled. What we've learned. And what makes us who we are, give this one a listen.   It's a long episode. The longest, in fact, of any episode I've created in my 11 years doing this show.   But I didn't want to hold back. I wanted this to be exactly the kind of conversation Sarah and I might have at a Starbucks. And I wanted you to have an opportunity to listen to us talk with no filter.    Hope you enjoy it!

2023 has not been a great year for many writers and solo marketing professionals.   And when business is not great, one of the first things we ask ourselves is, Should I change or modify my offerings? Will that make a difference?   It's a great question to ask yourself. But it's important that you go about your decision in a more methodical way. So rather than just go with your gut, you'll make better decisions if you take a more analytical approach to this challenge.   In this episode, we're addressing this question head on. My guest is Nikki Rausch. Nikki is a selling coach and the CEO of . She has over 25 years of selling experience. And her specialty is helping entrepreneurs, small business owners and solo professionals sell successfully and authentically.   This is Nikki's third appearance in the podcast. She and I are very well aligned in our marketing and sales philosophies, and I love having these important conversations with her. I always walk away with a bit more wisdom and lots of new ideas to think about and implement.   We not only address the issue of service offerings in this conversation, we also get into the importance of lifetime client value, tracking and doubling down on your best marketing strategies, and the biggest mistakes solo professionals make in their sales process when they're facing a difficult economy.   I hope you enjoy our conversation!

Freelancing is both a blessing and a curse.   It's a blessing because you're in charge. You call the shots — not some overpaid and incompetent boss who has no business managing people.   But freelancing is also a curse ... because you're on your own. Which means that you have to wear all the hats. And when you're pulled in so many directions, your income can suffer.   Fortunately, there are things you can do to help offset this. And one of the most important is to lower your cost of project acquisition.   When you lower the cost and effort required to land that next project, you can spend more time on billable activities and less time wearing all those other hats I mentioned earlier.   Or less time doing client work and more with your family or working on interesting personal projects—without negatively impacting your income.   How can you do that? That's the topic of this week's short podcast episode, where I walk you through 4 specific and practical ideas for earning more in less time.   Enjoy!

We truly don't talk enough about money and prosperity in the freelancing community. And that's too bad, because the more we talk about this issue in positive and productive ways, the greater the chances our businesses will succeed.   I mean... imagine companies like Microsoft, Apple, Walmart or Ford Motor Company ignoring money discussions and decisions. It would spell disaster!   Many solo professionals avoid the topic because they were raised to believe that money is a taboo topic. Or because of other long-held beliefs about money that no longer serve them (and perhaps never have).   Or because they're overwhelmed and not sure where or how to even start to address the issue of earning more (and more consistently), keeping more of what they earn, and giving more to causes they care about.   In this week's episode, I'm joined by my good friend Austin L. Church, founder of FreelanceCake.com, a freelance marketing strategist and copywriter, and author of the brand new book,   We dive deep into the topic of financial prosperity and how to achieve it. Among other things, we discuss:   Where our beliefs about money come from Why most of them don't serve us How we can achieve real and lasting financial success as self-employed professionals Why our pricing is a key lever to getting there Why reaching financial prosperity is about much more than just making more money Austin's thoughts about the future of freelancing   The episode is packed with useful ideas and powerful reframing. I think you'll really enjoy it.

How do you feel about outsourcing some of your work?   Most writers I talk with are either completely against this idea. Or they tell me that they've tried it and it didn't work out. Or that they like the concept, but it just wouldn't work for them.   I get it. I used to feel the same way.   But there's a big problem with that kind of thinking: it's one-dimensional. It's a “yes or no” thing. Purely binary.   I've seen enough successful outsourcing examples in the world of freelancing to know that there are many different ways of solving the problem.   And in this week's short podcast episode, I walk through a four-phase framework for making it work.   Enjoy!

One of the most important capabilities you can develop as a self-employed professional is the ability to pivot and adapt as your business grows and your life situation evolves.   Not only is life full of surprises, but what worked for you 5 years ago may not be as palatable today. Whether it's the types of clients you work with, the type of work you pursue, or the side projects you take on.   Marjorie Turner Hollman is an excellent example of this. A long-time writer, Marjorie has faced a number of challenges in her life—including some physical disabilities—that have forced her to reinvent herself and what she offers.   Her work has evolved from freelance writer to personal historian to book coach for struggling authors to the author of a nonfiction book series.   There are many things I love about Marjorie's story, but I find her resilience, resourcefulness, and adaptability inspiring. And I think you will too.   The topic of accessibility and how we all use adaptive aids in everyday life is a concept Marjorie learned from Kam Redlawsk. She is a remarkable, articulate advocate for those with disabilities.   I hope you enjoy this conversation.   .   .

When your business gets really challenging, it's very common to feel like you need to make a drastic move.   Like pivoting to a different target market. Or offering a totally different set of services. Or moving out of freelancing and into a traditional job.   These are very common feelings. And let me tell you ... I feel this way at least two or three times a year.   Yes, I really do.   In today's short episode, I share my thoughts and reflections on this dilemma. Whether you're happy where you are or you feel like a big change is in order, I think you'll find it useful.

Earning more in less time is not just about getting higher fees for your work. It's also about being more productive and approaching client projects more efficiently.   And a key part of writing productivity is effective editing.   Editing is one of the key phases of any writing assignment. Yet I find that most of us don't have a step-by-step process for the editing phase. We tend to approach editing in a somewhat haphazard manner. And don't always know when we're truly done making the piece as good as it can be.   My guest today is writing coach , author of Your Happy First Draft: A Practical and Painless Guide to Obliterating Writer's Block. Daphne is no stranger to this podcast. She was on the show over 10 years ago, and she came on again in 2019 to discuss .   In this episode, Daphne shares the 5 biggest editing mistakes she sees writers make—and why avoiding them is so important. She shares some really practical strategies and tips for avoiding those mistakes and making your editing much stronger and effective.

When we're in a challenging economy, most of us operate from a place of fear. And fear causes us to either keep our fees the same or to lower them. But I have a different recommendation for you today. I'm going to challenge you to RAISE your fees—starting today! Now, before you start thinking I'm crazy and out of touch, hear me out. Because there are many ways to do this wrong ... and only a few ways to do it right. The way most writers attempt to raise their fees is by going to existing clients and telling them that their fees are about to go up across the board. And yes, if you do it that way, you probably won't get very far. I'm not suggesting you completely avoid this approach. But I'm suggesting that this method has the most risk and the most limited upside. You may get a few clients to agree to the increase. But it's a very stressful process to go through. And frankly, there are much better ways. What do I recommend instead? I'll share my specific recommendations in today's short episode below.

The real test of the strength of your own positioning, messaging and marketing is when the economy is challenging. Not when clients are flush with cash and enjoying overinflated marketing budgets — as they were over the past three years. That's why it's so important to continually improve your own marketing skills and habits. And that's why the topic of marketing your business will be a recurring theme in this podcast and in my newsletter for the next few months. Because, frankly, the past few years have made us soft. It was too easy to land work. My guest in this week's episode is Amy Suto, a freelance memoir ghostwriter and Amazon KDP publishing expert. What I find impressive about Amy's business is that over the course of a few short years she's been able to go from earning $30 an hour as a freelance writer to earning a whopping $750 an hour. Not only that, but she's continually booked solid at that rate. And she does this while spending a big part of the year traveling and working from beautiful locations all around the world. It almot sounds too good to be true, doesn't it? In this episode Amy explains where she started, how she got to her current level of success, what she does to continually attract her ideal clients, and how she can command these ultra-high-end rates. (Hint: narrowing down your focus is a big part of her secret!) We talk a lot of strategy, but we also get tactical. It's a great conversation for any writer, regardless of where you are in your journey.

Last month I had the pleasure and honor to keynote The Content Byte Summit in Sydney, Australia, along with my friend and colleague Jennifer Goforth Gregory. The conference was top-notch. And by the end of the first day of the two day event, Jennifer and I knew we had to record a joint episode of this podcast to share our biggest takeaways from all the information-packed sessions.

How do you know if (or when) you're pricing yourself beyond what the overall market can bear? That's the question I address in today's short podcast episode. I talk about this idea of “what the market can bear,” ... and why that shouldn't be your main factor in pricing decisions. Instead, I offer 3 other factors to help you arrive at your best fee.

In this episode, I explore this idea further and offer advice for how to be a more effective coach to yourself. And I include examples of what I do in between engagements with my own coach.

In this week's short podcast episode, I detail 3 ways to raise your fees effectively ... even in a difficult economy. It's all about thinking of the challenge differently and in a more creative way.

In this week's short podcast episode I share some powerful insights from a world-renowned music producer on how to have more breakthroughs in your business and personal life.

In this week's episode, I discuss this all-too-common scenario. And I share some ideas for how to turn things around... starting with your mindset.