Abel Communications is a results-oriented public relations firm dedicated to fresh thinking to help our clients achieve business goals. Headquartered in Baltimore with an additional office in Harrisburg, Pa., we offer a wide range of public relations and marketing services for companies looking to r…
From Abel Communications, this is What's the Big Idea? In this episode, Greg is joined by Dr. Seth Hickerson, founder and CEO of My Steady Mind, to explore the idea of "cognitive fitness." Seth discusses the importance of training your brain through exercises, habits, and routines to become more mentally tough - an essential skill in a society that perpetuates negativity. Seth sees cognitive fitness as the next evolution in health and wellness and stresses that businesses must change with the times and provide their employees with mental health resources. Dr. Seth Hickerson (LinkedIn): @seth-hickerson My Steady Mind: mysteadymind.com What's the Big Idea? is an Abel Communications production Produced by Martin Thompson and Katie Beecher Outro music produced by Alec Abel
Program note: this episode was recorded in January 2022. From Abel Communications, this is What's the Big Idea? In this episode, Greg is joined by MaryBeth Hyland, founder of SparkVision and author of "Permission to be Human: The Conscious Leader's Guide to Creating a Values-Driven Culture." The two explore the importance of values-driven leadership and how culture can be uncovered to drive performance in the workplace. Marybeth discusses how the last few years have culminated in unprecedented job burnout and how giving employees "permission to be human" can help them thrive. MaryBeth Hyland (LinkedIn): @marybethhyland SparkVision: sparkvisionnow.com MaryBeth's book: "Permission to be Human: The Conscious Leader's Guide to Creating a Values-Driven Culture" Art with a Heart: artwithaheart.net What's the Big Idea? is an Abel Communications production Produced by Martin Thompson and Katie Beecher Outro music produced by Alec Abel
From Abel Communications, this is What's the Big Idea? In this episode, Greg is joined by Chris Heck, president of the Philadelphia 76ers. The two explore the challenges COVID-19 created, the innovative solutions that have been getting fans back in the door, and the necessity for businesses to reinvent themselves in the face of a drastically changed world. Chris shares his thoughts on creating an exceptional experience for the customer and the importance of the human touch when it comes to getting people to engage with your brand. Chris Heck: @chris-heck-4204a05 Philadelphia 76ers: nbc.com/sixers Fanatics: fanatics.com What's the Big Idea is an Abel Communications production. Produced by Martin Thompson and Katie Beecher Outro music produced by Alec Abel
Have you ever struggled to give effective, professional feedback to a colleague, even when you knew it was the right thing to do? What held you back? Greg Abel sat down with leadership coach Ted Capshaw to learn all about the "gift of truth," and how to build a more collaborative and honest workplace.
How can you evolve your brand as media is constantly growing and changing? Ed Saunders, Director of Marketing for STX, sat down with Greg Abel to discuss the STX blog, Snapchat, and lacrosse player Alyssa Murray's recent feature in Self magazine.
Conferences, even ones outside your industry, are a great place to find new ideas. They also show us the power of "going big" to surprise and delight attendees. We share ways that you can learn from conferences, and incorporate "going big" into your day-to-day work.
Ideas are what drive business forward. But how do you come up with them? Are you still brainstorming the same old way and getting the same old results? We look at better ways to think about thinking.
We take a look back at the good and the bad of PR and marketing in 2015 including the NFL, SeaWorld and REI and a look forward to 2016.
Every wonder if you've filled out your LinkedIn profile correctly? Have hundreds of connections but don't know what to do with them? We sat down with LinkedIn trainer Keith Daw of McDonell Consulting & Development to find out how to best use LinkedIn to grow your business. Part 1 - LinkedIn basics and setting up a winning profile. Part 2 - How to prospect and use your network to get new business.
Every wonder if you've filled out your LinkedIn profile correctly? Have hundreds of connections but don't know what to do with them? We sat down with LinkedIn trainer Keith Daw of McDonell Consulting & Development to find out how to best use LinkedIn to grow your business. Part 1 - LinkedIn basics and setting up a winning profile. Part 2 - How to prospect and use your network to get new business.
Ever wonder why some companies seem to be in the news all the time? What makes these companies "newsworthy?" How can you identify the stories within your organization that people what to hear about?