Adding Value | New Breed

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Generating leads, conquering SEO and optimizing your sales strategy are essential to expanding your business. Join demand generation marketer Guido Bartolacci as he discusses actionable tips and tricks that will enhance your strategy and strengthen your marketing.

New Breed

  • Nov 19, 2020 LATEST EPISODE
  • every other week NEW EPISODES
  • 26m AVG DURATION
  • 36 EPISODES


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Latest episodes from Adding Value | New Breed

Behind the Scenes of INBOUND 2020 | S02 E12

Play Episode Listen Later Nov 19, 2020 37:50


As businesses shifted toward remote work in early 2020 in the wake of Coronavirus, notable events and conferences like South by Southwest and Adobe Summitt were forced to cancel. While employees transitioned to working from home, businesses and event planners were forced to reconsider their strategies. How could they continue to host captivating events while still enabling their attendees to network and engage with one another in a virtual setting? That was the question facing the team behind INBOUND, HubSpot's annual event. The conference, known for its influential speakers, exceptional content and HubSpot product announcements, transitioned to be fully virtual for its 2020 iteration. To get a sense of how the team adapted and put on such a noteworthy event in the face of overwhelming circumstances, Chris sat down with HubSpot's Courtney Dagher and Alysa Sheridan on the INBOUND team.

The Relationship Between Creative and User Experience Design | S2 E11

Play Episode Listen Later Oct 13, 2020 21:31


In many marketing circles, you'll hear that UX and creative design are at odds with one another. One only serves to take away from the other. But, that couldn't be further from the truth. This week, Guido is joined by Chris Singlemann, a brand marketer and designer at New Breed. Throughout the episode, Guido and Chris discuss the intersection between creative and UX design and how together, they can serve as key differentiators for your product, your website and your brand. As a whole, user experience is largely about delivering on the expectations of the user — and you can do that by aligning with UX best practices and presenting them in unique, creative ways.

Best Practices for Conversational Marketing | S02 E10

Play Episode Listen Later Sep 29, 2020 31:14


While your lineup of conversational marketing playbooks that you implement can be a strategic decision, there’s a huge amount of tactical choices that can go into each one. How far do you stretch your brand voice? How many choices should you offer in your playbook? Not to mention — how do measure your success? Making sure you’re getting the most of your conversational marketing can hinge on a lot of these choices. So before today’s episode, Weslee and I sat down to list out the options and considerations that should be top of mind as you start rolling out your chatbots. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

How to Implement a Conversational Marketing Strategy | S02 E09

Play Episode Listen Later Sep 22, 2020 24:14


No matter your business, conversational marketing can be a fresh and highly effective tool for engaging with your prospects and customers. As chatbot technology continues to evolve, experiment with the different ways that you can use conversational marketing to shorten your sales cycle, learn new information about your prospects and enhance the empathetic element of your brand. This week, Guido and Weslee break down the things you need to consider as you start to implement a conversational marketing strategy for your business. What playbooks do you need? What even is a playbook? How do you measure your success? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

What is Conversational Marketing? | S02 E08

Play Episode Listen Later Sep 15, 2020 23:44


Part of inbound marketing is meeting your prospects where they are. Weslee and Guido pivot this week to talk about one of the approaches marketers are taking to creating more personalized, timely experiences for their prospects — conversational marketing. The idea of chatbots isn't entirely new, but it's becoming increasingly prominent in the B2B marketing space. Still, it's a new medium. Understanding how to launch a successful conversational marketing strategy and measure your success can be challenging. In this episode, Weslee and Guido explore their experiences launching a conversational marketing strategy for New Breed, the various ins and outs of chatbots and the terminology you should know. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Mike Redbord on Crafting Powerful Customer Experiences | S02 E07

Play Episode Listen Later Sep 2, 2020 29:03


After spending the past few episodes talking about the customer experience, Weslee and Guido came to the conclusion that it’s a holistic process. One team cannot take full responsibility for the crafting of powerful experiences for your customers that leads to retention and eventually expansion. As marketers, Weslee and Guido know their work starts with finding the right leads and setting the stage for sales and service to deliver on the brand promise. Beyond that, their ability to talk to the full process is slightly limited. In light of that, Weslee and Guido brought in former HubSpot VP of Global Customer Support and current VP of Operations for SaaSWorks, Mike Redbord. Redbord's years of experience in customer success and support, including the launch and development of HubSpot Service Hub, set up an excellent conversation to gather insights about what it takes for businesses to craft meaningful and powerful relationships with their customers.

Customer Experience Teams | S02 E06

Play Episode Listen Later Aug 25, 2020 22:17


Who takes responsibility for the customer experience? Customer success, service and support can come through many different roles depending on your organization, but their main focus remains the same: building relationships. How they do so can vary from person to person, so we sat down with two of New Breed's Client Success Managers Everett Ackerman and Dylan Berno to hear more about how they tackle the day-to-day challenges of building relationships, crafting strategy and knowing when to sell and when to sit back. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Reporting on the Customer Experience | S02 E05

Play Episode Listen Later Aug 18, 2020 25:26


There's no questioning the long-term value that customers offer your business. Not only is it significantly more cost-effective to retain existing customers than it is to acquire new ones, but a healthy customer base helps create more scalable growth and helps build brand affinity as well. How though, do you measure the impact of your customers? Reporting on the customer experience can be challenging and requires both quantitative and qualitative data to do effectively. This week, Weslee and Guido discuss the key performance indicators that you can use to measure the health of your customer base and the impact of your customer marketing efforts. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

What is Customer Experience? | S02 E04

Play Episode Listen Later Aug 11, 2020 21:47


As Weslee and Guido explored the evolution of inbound marketing, a common trend kept popping up. More and more, customers are becoming an important part of marketing. It's not just about attracting and converting leads anymore, it's about finding high-fit prospects and delivering on the brand promise through top-notch service. What role does marketing play in fostering a strong customer experience? How can you measure the impact of your efforts? Over the next few episodes, Weslee and Guido will answer those questions and more as they take a deep dive into customer service, success and experience. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Adapting to the Evolution of Inbound Marketing | S02 E03

Play Episode Listen Later Jul 28, 2020 29:49


At New Breed, we have been experimenting with the inbound methodology for years. By experiencing the impact of inbound and its evolution first-hand, we know that no two businesses will run it the same way. The methodology serves more like guidelines than any hard-and-fast rules. In our last episode in our series on the evolution of inbound, Weslee and Guido explore how we have adapted our own tactics and strategies to take advantage of new technology and respond to increased competition with more businesses implementing the inbound methodology. If you're interested in learning more about how you can implement or adapt an inbound strategy at your business, visit our blog, resource library and video library for plenty of articles, guides, templates and educational content to support your efforts. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Technology and the Evolution of Inbound Marketing | S02 E02

Play Episode Listen Later Jul 20, 2020 31:27


In our last episode, Weslee and Guido broke down just how much the inbound methodology has evolved over the past two decades. A recurring trend has been the substantial improvement in software, platforms and technology that enable and support inbound marketing. In this episode, Weslee and Guido take a deep dive into the creations and improvements of the tech boom such as marketing automation, customer success dashboards and sales intelligence software. Interested in learning more about how technology can support your marketing and sales efforts? Here are some resources: The Ultimate Marketing Tech Stack [Blog] What is Revenue Operations [Video] Revenue Operations Checklist [Checklist] Visit our blog for regular content on inbound marketing, demand generation and more. Check out our resource library for templates and guides that can support your businesses' marketing and sales initiatives. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Evolution of Inbound Marketing | S02 E01

Play Episode Listen Later Jul 14, 2020 25:55


Inbound, first coined by HubSpot in the early 2000s, is the methodology by which you attract, engage and delight customers. A lot has changed over the last two decades, including inbound's place in the marketplace. As more and more businesses embrace the inbound methodology, we wanted to take a look back at how it has evolved over the years. Over the next few episodes, Inbound Strategist Weslee Clyde and Head of Demand Generatoin Guido Bartolacci will explore how inbound has evolved, the technology that has influenced it and how businesses like New Breed have adapted inbound to drive growth. Throughout the episode they'll discuss: Inbound's definition and early adoption How technology has played a role in its evolution Tactics and strategies the New Breed team has used with inbound Looking for more content about inbound marketing? Here are some helpful links: What is Inbound Marketing [Blog] Introduction to Inbound Marketing [Video] The Ultimate Guide to Inbound Marketing [Guide] How to Explain the Inbound Methodology [Blog] Inbound vs. Outbound Marketing [Blog] Visit our blog for regular content on inbound marketing, demand generation and more. Check out our resource library for templates and guides that can support your businesses' marketing and sales initiatives. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Growth Marketing with Cody Lee from Summit Partners | S02 E03

Play Episode Listen Later May 18, 2020 19:36


Guido sat down with Cody Lee from Summit Partners to talk about what it’s like working for a private equity firm and how it has impacted the way he views marketing. They discuss how he works with management teams to identify and execute growth strategies that build long-term value.

Setting the Stage for Growth with New Breed's CEO | S02 E02

Play Episode Listen Later Mar 17, 2020 23:43


2020 has been a big year so far for New Breed. Guido sat down with New Breed’s CEO Patrick Biddiscombe to talk about what New Breed’s been up to so far and what the rest of the year has in store. They talk everything from becoming one of the first HubSpot Elite Partners to their new partnership with SaaSworks to the big company move to a net-zero workspace this summer!

What is Revenue Operations? | S02 E01

Play Episode Listen Later Feb 21, 2020 25:56


Revenue Operations (RevOps) has become a buzzword in the marketing and sales world. At its core, RevOps focuses on a company's tech-stack in terms of implementation, maintenance and optimization. In this episode Guido sits down with Weslee, one of the newest additions to the New Breed team, to discuss how RevOps could have solved for the challenges she's faced in her career as a marketing strategist.

Navigating Growth in Sales | S01 E21

Play Episode Listen Later Jan 24, 2020 25:08


Heather Chevalley left the enterprise sales world to join the New Breed team because she wanted to have a direct impact on growth and change. In this episode, she sits down with Guido to talk about how she made the transition successfully, how she approaches relationships in sales and what she sees for the future of New Breed.

Fanocracy with David Meerman Scott | S01 E20

Play Episode Listen Later Jan 13, 2020 34:59


What does it mean to turn fans into customers and customers into fans? In this week's episode, I talk to David Meerman Scott about his most recent book, Fanocracy. I found out what he and his daughter Reiko learned from interviewing young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation.

The Value of Brand Stories | S01 E19

Play Episode Listen Later Dec 6, 2019 31:14


Brands each have different ways of telling stories, and it's a marketer's job to figure out the best way to define the narrative of an organization. Join Guido Bartolacci and New Breed’s Director of Services Al Moore as they discuss the role the inbound methodology plays in this and the value of brand stories.

The Intersection of Client Experience and Customer Success | S01 E18

Play Episode Listen Later Nov 15, 2019 19:37


Customer success starts earlier than you may think. Join Guido Bartolacci and New Breed’s Client Experience Lead Karin Krisher as they discuss the role of client experience in customer success.

Growing Your Business on LinkedIn with Jackie Hermes | S01 E17

Play Episode Listen Later Nov 1, 2019 22:20


Special Episode: How Olivia Perek Found Work-Life Balance at New Breed

Play Episode Listen Later Oct 18, 2019 24:38


In this week's special episode, New Breed's Inbound Team Manager, Olivia Perek, joins Guido for a discussion surrounding maternity leave, work-life balance and how company culture can empower an employee in these fields. 

Website UX: Building a House for Your Content S01 E15

Play Episode Listen Later Oct 4, 2019 19:29


With plenty of websites and apps to choose from, if users can’t easily navigate your website, they’re going to leave. Join Guido Bartolacci and New Breed’s Senior Web Strategist Kelly Molloy as they discuss the role UX plays in the inbound methodology.

Creating and Communicating with Your Buyer Personas | S01 E14

Play Episode Listen Later Sep 20, 2019 39:01


Connecting your buyer personas with their goals gives you a better understanding of how your solution can help them drive growth. Join Guido Bartolacci and New Breed’s Growth Strategist Nick Frigo as they discuss the benefits of persona-tailored content and why input from outside of the marketing team is essential for identifying high and low fit prospects.

Customer-Centric Marketing with Ryan Deiss | S01 E13

Play Episode Listen Later Sep 6, 2019 43:09


In order for your marketing to contribute to your company’s growth, you need to be actively communicating with your customers. Join Guido Bartolacci and Digital Marketer’s Founder/CEO Ryan Deiss as they discuss how marketers can separate themselves from the pack by developing a strategy that resonates with their audience.

Navigating Sales and Sales Operations | S01 E12

Play Episode Listen Later Aug 23, 2019 31:50


Understanding other departments within your company can provide valuable insight into the obstacles your colleagues face day to day. Join Guido Bartolacci and New Breed’s Senior Revenue Operations Strategist Pat Buono as they discuss how working in both sales and sales operations taught Pat empathy for the unique challenges of each role.

Building Community with Drift's Mark Kilens | S01 E11

Play Episode Listen Later Aug 9, 2019 30:10


Building a community is essential to raising awareness about your brand. Join Guido Bartolacci and Drift's VP of Content and Community Mark Kilens as they discuss the importance of sharing free knowledge and helping people connect so they can learn together.

The Rise of HubSpot with Dan Tyre | S01 E10

Play Episode Listen Later Jul 26, 2019 28:40


HubSpot changed the world of marketing and sales forever. Hear insights into the beginning of this incredible company from a man who has been there since the beginning. Join Guido Bartolacci and his guest Dan Tyre — Director (and employee number six) at HubSpot and author of Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles — as they discuss his journey to HubSpot.

Overcoming Imposter Syndrome | S01 E09

Play Episode Listen Later Jul 12, 2019 29:50


Imposter syndrome can affect anyone, and if we're not careful, it will keep us from achieving our goals and reaching our full potential. Join Guido Bartolacci and New Breed's Partner Marketing Strategist Amanda Nielsen as they discuss Amanda's experience with imposter syndrome, how she overcame it and how you can too.

Inbound PR with HubSpot's Illyana Stareva | S01 E08

Play Episode Listen Later Jun 21, 2019 31:05


The inbound methodology is changing how professionals are approaching public relations. It focuses on content creation while overcoming one of the industry’s greatest challenges, measuring ROI. Join Guido Bartolacci and his guest Illyana Stareva — Global Partner Program Manager at HubSpot & author of Inbound PR — as they discuss her professional journey, book and the role of inbound PR.

The Importance of Marketing and Sales Alignment | S01 E07

Play Episode Listen Later Jun 7, 2019 21:18


The way we do business has changed dramatically in the past decade, and the relationship between marketing and sales has changed along with it. Join Guido Bartolacci and New Breed’s CEO Patrick Biddiscombe as they discuss the importance of aligning your marketing and sales team to optimize growth.

Embracing Change | S01 E06

Play Episode Listen Later May 24, 2019 18:28


Fearing the unknown can hold us back professionally, but overcoming those fears and embracing change can propel our careers to new heights. Join Guido Bartolacci and New Breed’s own Manager of Inside Sales Beth Abbot as they discuss Beth’s journey from marketing intern to sales manager and what she learned along the way.

The Ever-Expanding Role of Revenue Operations | S01 E05

Play Episode Listen Later May 10, 2019 31:36


The world of revenue operations has flourished in the past few years. Staying ahead of the curve and developing a solid process has become imperative. Join Guido Bartolacci and New Breed's own Senior Revenue Operations Strategist Pat Buono as they discuss fundamental concepts in revenue operations, supplying advice and insights along the way.

When and How to Redesign Your Website | S01 E04

Play Episode Listen Later Apr 26, 2019 23:46


Knowing the true purpose of your website is the first step to success. Join Guido Bartolacci and New Breed's own Chief Design Officer Chris Mathieu as they discuss the value of a sales-ready website, when to start a website redesign and provide a look into the process.

The Value of Compelling Content | S01 E03

Play Episode Listen Later Apr 15, 2019 19:11


Creating compelling content around your buyer personas’ pain points is crucial to lead generation and conversion. Join demand generation marketer Guido Bartolacci as he discusses content tactics and tips with copywriting and editing expert Karin Krisher.

How to Optimize Your SEO Strategy | S01 E02

Play Episode Listen Later Apr 15, 2019 26:41


SEO will make or break your ability to generate leads. In this episode, Guido Bartolacci discusses SEO strategy tips and best practices with New Breed's founding SEO specialist, Everett Ackerman.

Setting Goals and Measuring Success | S01 E01

Play Episode Listen Later Apr 15, 2019 23:50


Setting SMART goals is vital to the growth of any business. Join demand generation marketer Guido Bartolacci and New Breed's Lead Inbound Strategist Olivia Perek as they discuss the importance of goals in inbound marketing.

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