Podcasts about tactics

Send a textEver wonder why people don't reach out, even when you know you can help? We dig into the gap between calling yourself a coach and being seen as a trusted coach, and we make it practical with a four-part roadmap you can apply today. No fluff, no hype—just the honest moves that build credibility, spark conversations, and turn quiet interest into paying clients.First, we draw a clear line between technical challenges and adaptive challenges. Tactics like scripts and frameworks matter, but they only work when your identity and mindset support them. From there, we unpack the first pillar: learning to coach for real. We talk about the difference between mentoring and coaching, why live feedback and practice sessions change everything, and how mastering core skills like listening, clean questioning, and commitment design shifts you from “doing coaching” to “being a coach.”Next, we move from mastery to messaging. Instead of a one-and-done announcement, we share simple ways to tell people what you do that actually stick—inviting practice sessions, “breadcrumbing” client stories, and asking if someone wants help without sounding salesy. Then we show you how to prove you're a coach by the way you live: wearing the coaching hat in every setting, managing your mind under stress, and modeling the reliability clients crave. Finally, we talk timing—why seeds need a season, how consistency compounds trust, and what metrics truly signal progress.If you're ready to be seen, trusted, and hired, this conversation gives you the path: learn the craft, tell people, show up, and give it time. Want to go deeper? Grab our free training at modernleadership.us/mastery, subscribe for weekly, podcast-only content, and text us your biggest question for a chance to shape a future episode. If this helped, share it with a coach who needs the nudge and leave a quick review to support the show.Interested in becoming a High Impact Coach? The High Impact Mastery Academy by Modern Leadership Coaching helps you: Serve Your Clients Better Accelerate Client Progress Stand Out as a Certified Coach Join the waitlist today:https://www.modernleadership.us/mastery

The Royal Blue Podcast: LIVE Everton Q&A EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/efc Try it risk-free now with a 30-day money-back guarantee  Join Ian Croll, Joe Thomas, and Chris Beesley for today's live Q&A edition of the Royal Blue podcast as we dive into all things Everton Football Club! With the Blues navigating a massive month in the Premier League, the lads are taking your questions on every major talking point surrounding the club. We'll be dissecting recent performances and the tactical evolution under David Moyes. Squad Selection: Who makes the XI?  We look at the "striker dilemma" between Beto and Thierno Barry, and the standout form of Kiernan Dewsbury-Hall. Transfer Rumours: Early looks at summer targets and the latest links. The New Home: Your thoughts and feedback on life at the Hill Dickinson Stadium, from the matchday atmosphere to the latest facility talking points. Whether you want to talk about European ambitions, academy prospects, or the future of the Toffees' backline, get your questions in the comments and join the conversation! #EFC #EvertonFC #DavidMoyes #EvertonStadium #HillDickinson #RoyalBlue Chris Beesley's Book: Spirit of the Blues: https://tinyurl.com/35yrkvdb *Emotional farewell to Goodison Park | 16-page Everton souvenir picture special:*  https://shop.regionalnewspapers.co.uk/liverpool-echo-monday-19th-may-2025-4583-p.asp *Goodbye to Goodison special souvenir edition:*  https://tinyurl.com/GoodbyeGoodisonSouvenir *Gavin Buckland's Book 'The End' | Order your copy here:* https://tinyurl.com/GavinBucklandTheEnd Everton FC podcasts from the Liverpool ECHO's Royal Blue YouTube channel. Get exclusive Everton FC content - including podcasts, live shows and videos - everyday.  Subscribe to the Royal Blue Everton FC YouTube Channel and watch daily live shows HERE: https://bit.ly/3aNfYav Listen and subscribe to the Royal Blue Podcast for all your latest Everton FC content via Apple and Spotify: APPLE: https://bit.ly/3HbiY1E SPOTIFY: https://bit.ly/47xwdnY Visit the Liverpool ECHO website: https://www.liverpoolecho.co.uk/all-about/everton-fc Follow us on Twitter: https://twitter.com/LivEchoEFC Follow us on TikTok: https://www.tiktok.com/@royal.blue.evertoFollow us on Facebook: https://www.facebook.com/LiverpoolEchoEFC Learn more about your ad choices. Visit podcastchoices.com/adchoices

4. A Radical Shift in Tactics LeMay secretly develops a radical plan for low-altitude night bombing using incendiaries. Tests in Utah revealed that Tokyo's dense wooden architecture was highly flammable. Believing he might be fired if he fails, LeMay prepares for a dramatic shift in strategy without seeking approval from Washington. (13)1920 TOKYO

Favour Obasi-ike, MBA, MS redefines profitable SEO as more than just rankings — it is profit multiplied by time. He introduces the concept of a foundational evergreen operating system: being where people are, staying ever-ready, and building connections that compound. The episode covers the SEO quadrant and its four pillars, why your contact database is your most valuable SEO asset, and how first-party data from email lists outperforms second-party data from platforms like LinkedIn, Spotify, and Apple Podcasts. Jonathan shares how NewsBreak and Medium drive backlinks and high domain authority, while Dr. Martin highlights the BlackNews.com story — a site built in 1999 on pure HTML that became the top black news site in the world because Google could easily crawl it. Favour performs a live Semrush audit, explains authority scores, and breaks down how commercial-intent articles like "top 10" lists build domain dominance the way Yelp does. The conversation also covers the new FTC rule on fake reviews, why your website must be the cornerstone of all marketing, and how SEO is ultimately about being the person of remembrance.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:07] Introduction — profit times time formula.[03:04] The SEO quadrant: mastering the four pillars of SEO.[04:06] Foundational evergreen operating system explained.[07:23] Jonathan on writing for NewsBreak and generating backlinks.[09:05] How NewsBreak articles drive local SEO and 50M monthly users.[10:14] Funneling: 250 words on NewsBreak, full article on your website.[15:55] Associating your brand with related brands for SEO value.[17:01] Profitable SEO: measuring profit in time and money.[19:42] Profitable SEO measured by total contacts in your database.[22:08] First-party vs. second-party data — LinkedIn, Spotify, Apple.[30:40] Live Semrush audit — authority score of 24, 3.7K organic traffic.[34:08] What is domain authority and how to build it.[36:34] Commercial-intent articles: the Yelp strategy for SEO dominance.[42:09] FTC new rule on fake reviews and fake followers.[43:03] BlackNews.com — 25 years of domain authority on pure HTML.[48:31] SEO is about being the person of remembrance.[51:00] Problem aware to solution aware to product aware funnel.[54:00] Answer questions on your website, not just social media.[60:08] On-the-spot audits announcement — turning 5% learning into 90%.Memorable Quotes"Profitable SEO is measured by the total amount of contacts you have in your database.""SEO is letting you be the person of remembrance.""When you're building a house, you don't start from the windows. You start from the thought.""Don't give them the full article on LinkedIn. Give them a little bit, then they click through.""Clubhouse is just 5% acquisition of learning. We want to turn that to 90%."FAQs AnsweredWhat does profitable SEO mean?It is profit multiplied by time — measuring both the monetary return and the time saved through organic search visibility and relationship building.What is domain authority?A proprietary metric measuring a domain's dominance based on years of indexed content, quality backlinks, and organic search traffic.Why is first-party data important for SEO?Platforms like LinkedIn and Spotify own your subscriber data. Building your own email list gives you direct access to your audience through your domain.How do commercial-intent articles help SEO? "Top 10" and comparison articles keep visitors on your site longer, build authority, and capture searches where users are ready to take action.Key TakeawaysBuild your contact database — it is your most valuable SEO asset. Create commercial-intent articles to capture high-value searches. Use platforms like Newsbreak and Medium for backlinks but always funnel traffic to your website. Your website is the cornerstone — answer questions there, not just on social media. SEO is a long game: do the groundwork, and your business will eventually fly on autopilot.Keywordsprofitable SEO, domain authority, SEMrush, backlinks, first-party data, email marketing, Newsbreak, commercial intent, contact database, SEO quadrant, authority score, organic traffic, content funneling, evergreen content, website optimizationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In City Beat today, the fallout from accusations that Vancouver city councillors are dealing drugs, plus yet more money for the FIFA World Cup, a 30-year plan for Vancouver's growth, the fate of car-free day festivals and more. Redeye Collective member Ian Mass joins us with all the details.

Want to target more coyotes this offseason? Learn how to hunt coyotes day and night using thermal optics, predator calling strategies, and expert trap line tactics from seasoned hunters Mike Hearn of Tricer and Colt Morris of Coyote Academy. Whether you are a beginner or a seasoned predator hunter, this episode breaks down everything from thermal scope selection and stand timing to trap placement and scent control.This Gun Talk Hunt is brought to you by Savage Arms and Range Ready Studios.About Gun Talk HuntGun Talk Media's Gun Talk Hunt, with Kevin “KJ” Jarnagin, pairs decades of experience with today's latest tools and technology to help you succeed in the field. Whether it runs or flies - no matter what game you pursue - Gun Talk Hunt is a multi-platform podcast that gives today's hunters a voice in the digital world.For more content from Gun Talk Media, visit guntalk.com or subscribe on YouTube, Rumble, Facebook, Instagram, and X. Catch First Person Defender on the new Official FPD YouTube channel. Watch Gun Talk Nation on its new YouTube channel. Catch Gun Talk Hunt on the new dedicated YouTube Channel. Listen to all Gun Talk Podcasts with Spreaker, iHeart, Apple Podcasts, Spotify or wherever you find podcasts.Copyright ©2026 Freefire Media, LLCGun Talk Hunt 03.07.26Become a supporter of this podcast: https://www.spreaker.com/podcast/gun-talk--6185159/support.

Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google. Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:13] Welcome and introduction[02:38] Dr. Fashion on the importance of online visibility.[04:34] Origin story of Google Maps and its free iPhone launch.[07:07] What is local SEO? Product/service + location formula.[19:58] No-index tags — how one setting blocks your entire site.[24:44] Dr. Fashion on targeting low-competition keywords.[27:28] Three essentials: Google Business Profile, website, social media.[36:10] Zip code marketing and the "set it and forget it" trap.[37:03] Google gives you 30 service slots — most businesses use only a few.[39:05] TAM, SAM, and serving within a 35-mile radius.[43:23] Google ranks webpages and links, not websites.[54:15] Organic traffic vs. paid ads for local businesses.[57:05] Case study: bakery invisible on Google from two miles away.[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.[70:00] Podcasting as a nesting ground for compound growth.[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.[80:00] Celese on why AI needs human design for conversions.[86:01] Live SERP API search demo for Canadian results.Memorable Quotes"Google does not rank your website. Google ranks your webpage.""The only way to create capacity is by building it.""You can't even be on ChatGPT if you're not on Google.""I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival.""If you don't have the words people type in your domain, you have no conversation."FAQs AnsweredWhat is local SEO?Product or service plus location, optimized so nearby people find you through search.What is a no-index tag?It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.What are sitemaps and robots.txt?Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.How many services can I list on GBP?Google allows about 30 service listings — most businesses only use a fraction.Does SEO still matter with AI search?Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.Key TakeawaysConnect your website to Google Search Console and ensure proper indexing. Use city and state in your URLs for local ranking. Fill all 30 service slots on GBP. Build organic content to reduce ad spend. LinkedIn outperforms Instagram for B2B.E-E-A-T is the code of conduct for local search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS demonstrates an integrated marketing approach in real time — from AI prompt to website article to LinkedIn to Threads to podcast to Clubhouse, all within the first 15 minutes.He used an AI assistant to scan 85+ articles on his website and generate five bottom-of-funnel topics, then built an entire content chain across platforms from one topic.The episode features the "Did You Know" series revealing how major brands started with different products — IKEA with pens, Sony with rice cookers, Samsung as a grocery store, Lamborghini as tractors.Favour connects this to the lesson that businesses evolve and what you start with is not what you become.Keith shares the PayPal origin story, and Liverpool's Finest emphasizes knowing your target audience before executing any strategy.Key TakeawaysUse AI to mine existing content for new topics.Build content chains across platforms.Every brand evolves — your starting product is not your final product.Test emails technically, not just visually.Position your podcast through strategic RSS feeds.Omni-channel marketing starts with one thought and multiplies through execution.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:06] Welcome and introduction.[02:53] How the topic was born — AI scanning 85+ website articles.[05:10] Five bottom-of-funnel topics AI generated from the website.[09:02] Topics: Pinterest SEO, email marketing, keyword research, Clubhouse alternatives, integrated marketing.[11:18] Live demo of the integrated marketing workflow.[18:50] Podcast playback — "Did You Know" series begins.[22:54] Brand origins: IKEA, Sony, Nokia, Samsung, Nike, Lamborghini, and more.[28:12] The moral: start early, grow fast.[32:41] Recap of the integrated content chain.[37:15] Keith on PayPal's origin — from Palm Pilot app to payments.[38:16] Most millionaires took 22 years to make their first million.[39:54] Liverpool's Finest on integration, portability, and target audience.[45:40] Email testing — technical vs. cosmetic testing.[48:51] Podcast positioning through RSS feeds with depth.[51:33] Web3, IP protection, and applied AI.[53:05] Omni-channel marketing: ideation to execution.Memorable Quotes"The business you're starting is not going to be the same business in 10 years.""It's not that your podcast is not being heard — it's not positioned to be heard.""I'd rather not send that email at all than send it and have question marks behind it.""Most millionaires took on average 22 years to make their first million." — Keith"If your marketing is not reaching your audience, you're wasting money." — Liverpool's FinestFAQs AnsweredWhat is an integrated marketing approach?Creating one piece of content and distributing it across multiple platforms so each channel feeds the next.How can AI help with content planning?Prompt AI to scan your existing content and generate bottom-of-funnel topics, then build content chains from those topics.What is technical email testing?It analyzes which providers receive your emails and whether your text-to-HTML ratio triggers spam filters — beyond just checking for typos.Why does podcast positioning matter?Strategic RSS feed placement connects your episodes to distribution channels that expand reach beyond a single app.Keywordsintegrated marketing, omni-channel marketing, podcast SEO, AI content strategy, email marketing testing, RSS feed distribution, brand evolution, bottom-of-funnel content, Web3 SEO, LinkedIn marketing, podcast positioningSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tired of feeling pulled into guilt, doubt, or control by toxic people?In this empowering episode, Asha Christina teaches you how to become psychologically hard to manipulate turning yourself into someone manipulators can't easily sway, gaslight, or drain.Drawing from psychology and faith-based truth, Asha shares practical steps: know your emotional "fracture points", strengthen self-awareness to spot tactics early, master saying "no" without guilt, use gray rock for repeat offenders, stay calm under pressure, trust your reality over their narratives, set ironclad boundaries, and root your worth not external approval.No more second-guessing yourself or walking on eggshells. This is your blueprint to reclaim power, protect your energy, raise standards in relationships/friendships, and walk confidently as the high-value queen God designed unshakable, discerning, and free.

Quotes from the episode: "If you're not measuring, you're just arguing with opinions." "The tools got better, but what really changed is the technician mindset."   "We used to diagnose systems one reading at a time. Now we see the whole story live."   Recorded live at 9:00 a.m. on Day 1 of the AHR Expo 2026 in Las Vegas, this episode of the Building HVAC Science Podcast captures the spirit of the industry in real time. Bill and Eric kick things off reflecting on their decades of AHR attendance, the miles walked, vendors visited, and friendships built along the way. They're joined on the floor by Chris Fabre and Dave Cornette of Hughes Mechanical in Zachary, Louisiana, who share perspectives from the commercial service and construction sides of the trade.   The conversation dives into how contractor learning has evolved, from early podcast forums and Facebook groups to today's hyper-connected social media ecosystem. Chris and Dave talk candidly about being called in to fix improperly installed systems, how that forced growth sharpened their diagnostic skills, and why measurement tools have become indispensable. From airflow testing to wireless probes, they reflect on how modern instrumentation has transformed troubleshooting from guesswork into data-driven decision making.   They also touch on highlights from the HVAC Tactical Awards, industry legends like John Pastorello, and the growing role of apps, workflows, and integrated digital tools in technician performance. The episode wraps with a discussion around contractor accountability, Better HVAC's mission, and how directories and verified credentials can help homeowners find professionals committed to continuous learning, ethical work, and measured results.   Chris' LinkedIn: https://www.linkedin.com/in/chris-fabre-2a2b5933/   Their business: http://www.hughesmechanical.net/     This episode was recorded in February 2026.

Urgent Fraud Message: Stay Alert and Vigilant Against New Scam Tactics When conflict happens in the world, the effect can spread in ways beyond the immediate active zone. Times of turmoil often create opportunities for scammers to take advantage of unsuspecting victims due to fear, confusion, or panic. An increase in tensions has been known to boost fraud activity, making it imperative that you keep your guard up now more than ever.   Links: If you suspect fraud activity, contact Triangle Member Services Stay up to date on Fraud Alerts  Check out TCU University for fraud tips and resources! Follow us on Facebook, Instagram and Twitter! Learn more about Triangle Credit Union This is an urgent fraud message from the Making Money Personal podcast  Due to the ongoing conflict involving Iran and heightened global tensions, cybersecurity experts are warning that scammers may attempt to take advantage of the situation to target individuals and financial institutions. During times of international conflict, cybercriminals often increase phishing emails, fraudulent messages, and other online scams designed to trick people into sharing personal or financial information.   Our credit union wants to remind members to remain vigilant and take extra precautions when receiving unexpected emails, text messages, or phone calls—especially those claiming to be related to international events, government programs, financial relief, or urgent security alerts.  We can't stress it enough that you keep your guards up, so you don't fall for any of these scams. Some of the common ones to watch for may include:  Emails or text messages pretending to be from your financial institution asking you to “verify” your account information. Messages with links claiming to provide urgent updates about the conflict or financial markets. Fraudulent donation requests claiming to support humanitarian efforts. Phone calls pretending to be from banks, government agencies, or law enforcement requesting personal or financial information.    How to protect yourself:  Do not click links or download attachments from unknown or suspicious messages. Never provide your online banking credentials, passwords, or verification codes to anyone. Verify suspicious communications by contacting your financial institution directly using official contact information. Monitor your accounts regularly and report any suspicious activity immediately.     Our credit union will never ask for your password, PIN, or full account details through email, text, or unsolicited phone calls.  If you believe you have received a suspicious message or may have been targeted by a scam, please contact our Member Services team immediately.  Your security remains our top priority.  Please share this important message with your friends and family as a reminder to stay alert and guard against today's dangerous and sophisticated scams.        To stay up to date on news or important updates regarding scams, follow us on social media and visit our website trianglecu.org. Also, for more fraud awareness education and identity protection resources visit TCU university at triangleuniversity.org.  Thanks for tuning in to this very important message.  Stay alert and stay safe everyone! 

#985 | Ed, Daniel, and Dharnish react to United's 2–1 loss at Newcastle, focusing on a flat, low-energy second half and a missed chance to beat 10 men while the Champions League race remains tight. Carrick's honeymoon has faded as recent performances show recurring issues: opponents pressing man-to-man to block central progression, limited ball progression without Lisandro Martínez, and little attacking width due to problems at fullback. Newcastle's 3v3 midfield control and second-half 4-3-2 shape forced United into low-probability strategies and long balls. What could Carrick have done better - in shape, tactics, and substitutions? Then, there's Villa up next and Unai Emery's very specific brand of football. 00:00 Intro and Initial Reactions 03:30 Newcastle's Tactical Dominance 09:17 United's Attacking Problems 11:05 Squad Balance & Player Roles 17:34 Carrick's Future 18:54 Preview: Aston Villa 26:49 Wrap-Up If you are interested in supporting the show and accessing a weekly exclusive bonus episode, check out our Patreon page or subscribe on Apple Podcasts. Supporter funded episodes are ad-free. NQAT is available on all podcast apps and in video on YouTube. Hit that subscribe button, leave a rating and write a review on Apple or Spotify. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Favour Obasi-ike, MBA, MS breaks down the SEO difference between podcast downloads and unique listeners — two metrics every podcaster must understand. A download is triggered after just 45 seconds of listening, while a unique listener represents someone who returns to engage with your content repeatedly, much like a returning website visitor. Favour connects these metrics to podcast SEO, keyword density, IAB certification, and long-term monetization. He reveals how transcripts convert speech into indexable text that fuels Google rankings and why every episode acts as a keyword bank. Celese Williams joins with questions on podcast ranking and the SEO-podcasting connection. The episode also covers the industry's explosive growth — valued at $38–50 billion, projected to reach $131 billion by 2030 — and the milestone of podcasting overtaking radio in consumption.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereEpisode Timeline and Timestamps[00:00] Introduction and episode overview.[00:44] What counts as a podcast download — the 45-second rule explained.[04:27] Defining unique listeners — comparing them to returning website visitors.[08:04] Exact match phrasing and how podcast platform search works.[10:02] The "red carpet" analogy — why timestamps create a guided experience.[14:19] Keyword density: every episode is a keyword bank; more episodes = larger keyword database.[20:31] IAB certification and monetization through dynamic ads from brands like Shopify and Canva.[23:03] Downloads vs. unique listeners by the numbers — the 40% gap.[26:22] RSS feeds, structured data, schema, and FAQs powering podcast SEO.[31:34] Why top podcasters rank — more episodes, more keywords, higher visibility.[35:52] The seven essential podcast SEO spots every show needs.[38:22] Favour's growth from 1K downloads/month to 1K downloads/week.[46:41] Industry valued at $38–50B, projected $131B by 2030.[47:54] Podcasting overtakes radio in consumption for the first time.[53:14] Celese shares her biggest takeaway and next steps.[61:14] Q&A: Hosting vs. distribution — choosing the right platform.Memorable Quotes"A podcast download counts as a 45-second time-lapse that results into one download.""Think about every episode like a keyword bank.""If you have a podcast and you don't know SEO, that's where the struggle bus starts.""For the first time in history, podcasting has overtaken radio when it comes to consumption.""The goal is not just to have downloads and listeners, it's to have action takers."FAQs AnsweredWhat counts as one podcast download?A listener must play at least 45 seconds for it to register as one download.How do unique listeners differ from downloads?Unique listeners return to re-listen or engage deeply with specific sections, like returning website visitors.How does podcast SEO work?Transcripts convert spoken words into indexable text. More episodes mean a larger keyword database and stronger signals.What is IAB certification?The Interactive Advertising Bureau certifies platforms for ad placement, enabling dynamic ads and monetization.What are the seven podcast SEO spots?Podcast title, description, episode title, episode description, author, podcast cover art, and episode cover art.Which platform is best for business?Start with free hosting, distribute everywhere, then scale to an IAB-certified platform. Connect your RSS feed to LinkedIn for auto-syndication.Keywordspodcast downloads, unique listeners, podcast SEO, keyword density, IAB certification, RSS feed, podcast monetization, exact match phrasing, podcast transcripts, structured data, podcast hosting, podcast distribution, Google Search Console, podcast rankingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you heard, ‘If you truly understood me, you'd give me what I want?” This week's Fan Mail comes from a listener in Sweden who asks Dr. Kerry to explain how empathy gets weaponized. In this episode, Dr. Kerry breaks down the 5 types of empathy (affective, cognitive, compassionate, somatic, and perspective-taking) and explains why having empathy doesn't make someone safe. Follow on Apple  Follow on Spotify Submit Your Question If you'd like your question addressed on air, send it here: 

Ventunesima puntata dell'ottava stagione di J-TACTICS, la rubrica di radiomegliodiniente.com dedicata alla vecchia signora bianconera.Focus sul posticipo domenicale andato in scena all'Olimpico di Roma tra i padroni di casa giallorossi e I bianconeri di Mister Spalletti.Le due compagini si contendono l'ultimo posto utile per la prossima Champions League.La Juve rimonta la Roma da 3-1 a 3-3, Gatti gela l'Olimpico in pieno recupero, la lotta Champions resta apertissima.Roma-Juventus è stata un bello spettacolo, le due squadre si sono affrontate a viso aperto, nonostante in palio ci fossero punti pesantissimi, come detto, per la zona Champions.Finisce con 3 gol per parte, dopo una partita combattuta dal primo all'ultimo minuto.Tanti gol, tante disattenzioni ma anche tanta stanchezza, soprattutto da parte della Vecchia Signora dopo la battaglia col Galatasaray in coppa e opposta a una Roma in forma, scorbutica come il suo allenatore vogliosa dei 3 punti per blindare ulteriormente l'attuale 4° posto in classifica.La Roma parte subito forte sfiorando il vantaggio con Pellegrini che si divora un gol a porta vuota dopo la respinta di Perin su tiro di Pisilli.La Juventus resta un pò a guardare, è così la Roma passa in vantaggio grazie a Wesley capace di un destro a giro che si insacca alle spalle di Perin.Il secondo tempo si apre con i giallorossi sempre in pressione, ma è la Juventus che con una fiammata riesce a trovare il gol del pareggio.Sugli sviluppi di un calcio d'angolo per gli ospiti prende palla Conceicao che con un tiro potente insacca in rete un pallone preciso e con la potenza giusta su cui Svilar non può davvero nulla.La Roma è ancora viva e da calcio d'angolo la battuta di Pellegrini finisce sulla testa di Ndicka che mette a segno la rete.Il 2-1 della Roma un po' spegne una Juventus le cui fatiche di coppa iniziano irrimediabilmente a farsi sentire sulle gambe dei giocatori.I bianconeri subiscono poco dopo anche il 3-1 con Malen lanciato a rete dopo un assist di Kone.Sembra finita e la Juve stremata.Nel finale però Boga accorcia le distanze con un destro al volo in area di rigore.Spalletti manda in campo forze fresche, Zhegrova e Openda.In pieno recupero è Gatti a trovare la zampata vincente e insperata che ammutolisce l'Olimpico, per il definitivo 3-3.La distanza che serata i padroni di casa dagli uomini di Spalletti resta di 4 punti, ma per come si erano messe le cose e soprattutto con le possibili ripercussioni negative della battaglia persa in coppa con i turchi, in casa juventina c'è di che essere soddisfatti.Di questo e altro parleremo in questa puntata!Diteci la vostra!Ecco i link dei nostri social:CANALE TELEGRAM:https://t.me/+TYOn7FZAQwet7MAtINSTAGRAM:https://instagram.com/jtactics_?igshid=YmMyMTA2M2Y=TWITTER:https://twitter.com/RadioMDN?t=woKQltSFRUTw9qibbRZaJA&s=09

Live from the Minnesota Muskie Expo, Brad Hoppe and three guides answer listener questions on topwater tactics, rubber baits, swim baits, sucker rigs, tackle storage, and how to adapt when the bite gets tough. They share gear tips, presentation tricks, and memorable fishing stories from the season. The show also touches on changing season openers, upcoming Wisconsin Muskie Expo dates, and how to contact the guides for trips and more information.

Favour Obasi-ike, MBA, MS dives deep into the art and science of building a high-performing website. The conversation kicks off with a fundamental principle: a high-performing website is built on a foundation of high-quality, structured content that builds a relationship with the consumer. Favour emphasizes that content without consumption is merely information, and the key to engagement is creating content that drives conversation and conversion.The episode explores the importance of starting with a website before diving into social media, establishing a central hub for your brand and content. Favour introduces listeners to the power of Google Advanced Search as a tool for discovering high-volume search phrases and understanding audience intent. This data-driven approach to content creation is presented as the cornerstone of a successful content strategy.The discussion then shifts to the technical aspects of website performance, highlighting the significance of structured data (schema markup) and the Open Graph protocol. Favour explains how these technical elements help search engines understand and display content more effectively, leading to improved visibility and click-through rates. The episode also touches on the latest trends in web design, mentioning innovative tools like PeachWeb, Spline Design, and Dora that are shaping the future of web development.A significant portion of the episode is dedicated to a real-world case study, where Favour shares impressive growth metrics from a client who doubled their website traffic and saw a massive increase in image search impressions by focusing on technical SEO and content structure. This practical example serves as a powerful testament to the effectiveness of the strategies discussed.The conversation also features a guest, Tree, who shares her struggles as a small business owner in the tree service industry. This leads to a valuable discussion on how to overcome marketing challenges with limited resources, with Favour suggesting a podcast as a low-cost, high-impact strategy for building authority and attracting an audience. The episode concludes with a wealth of practical advice and resources for business owners looking to enhance their online presence and build a website that drives sustainable growth.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. Content is King, but Structure is Queen: A high-performing website is built on high-quality, structured content that is consistently delivered to your audience.2. Start with Your Website: Before you build your social media presence, establish your website as the central hub for your brand and content.3. Leverage Google Advanced Search: Use Google Advanced Search to find high-volume search phrases and understand what your audience is looking for.4. Technical SEO is Crucial: Pay attention to technical details like structured data (schema markup) and the Open Graph protocol to improve your website's visibility and click-through rates.5. Embrace New Technologies: Stay ahead of the curve by exploring innovative web design and development tools like PeachWeb, Spline Design, and Dora.6. Podcasting as a Powerful Marketing Tool: A podcast can be a low-cost, high-impact way to build authority, attract an audience, and drive traffic to your website.7. Focus on Long-Term Growth: Building a high-performing website is a long-term investment that requires a strategic approach and consistent effort.Memorable Quotes[01:03.0 - 01:08.0] "Because if you write content, but nobody's consuming it, then is it really content or is it just information?"[06:49.8 - 06:52.8] "I wouldn't start a social media if I don't have a website."[31:25.1 - 31:26.9] "It's not a one plug fix."[57:18.6 - 57:20.1] "If Google doesn't trust you, Google is not going to trust you with their client or with their customer."[86:08.4 - 86:11.3] "A podcast is free and a lot of people are starting podcasts today..."FAQs1. What is the first step to building a high-performing website? The first step is to focus on creating high-quality, structured content that addresses the needs and questions of your target audience.2. Why is it important to have a website before a social media presence? Your website is the only online property you truly own and control. It serves as the central hub for your brand and content, while social media should be used to drive traffic back to your website.3. What are some key technical SEO elements to focus on? Two crucial technical SEO elements are structured data (schema markup) and the Open Graph protocol. These help search engines understand and display your content more effectively.4. How can I find out what my audience is searching for? Google Advanced Search is a powerful tool for discovering high-volume search phrases and gaining insights into your audience's intent.5. What are some low-cost marketing strategies for small businesses? Starting a podcast is a low-cost, high-impact strategy for building authority, attracting an audience, and driving traffic to your website.Timestamps[00:00.0] Introduction: How to Build a High-Performing Website[01:03.0] The Importance of Content Consumption[02:27.0] Starting from Scratch: No Website, No Social Media[03:07.0] Using Google Advanced Search for Content Ideas[05:01.0] The Equation: High-Performing Website = High-Quality Content[06:46.6] Why You Need a Website Before Social Media[08:16.5] Google Search vs. Google Discover[09:27.3] Understanding the Open Graph Protocol[11:05.1] The Power of Visuals: Thumbnails and Rich Snippets[13:05.0] Case Study: Doubling Website Traffic with Technical SEO[20:01.0] The Importance of a Mobile-First Approach[23:04.0] Building a Website with No-Code Tools[28:32.8] The Future of the Web: AI and Personalized Content[34:41.1] How to Build High-Quality Content[40:01.0] The Role of AI in Content Creation[45:01.0] Overcoming Marketing Challenges with a Podcast[57:10.3] The E-E-A-T Framework: Expertise, Experience, Authority, and Trust[01:00:10.7] The Importance of a Long-Term Perspective[01:15:01.0] Q&A with Tree: A Small Business Owner's Journey[01:23:10.7] Conclusion: Building a Sustainable Online PresenceResourcesHost by Favour Obasi-ike, MBA, MSWe Don't PLAY!™️ PodcastWhat is SEOTechnical SEO CourseTop SEO Strategies to Boost Organic TrafficPeachWebSpline DesignDoraSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Democratic and some Republican senators pressed Homeland Security Secretary Kristi Noem over what they described as overly aggressive immigration enforcement. Noem's testimony before the Judiciary Committee comes as Congress remains deadlocked over DHS funding, raising concerns about national security at a moment of escalating conflict in the Middle East. Lisa Desjardins reports. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy

This 'Media Buzz Meter' first aired on February 24th, 2026… Howie Kurtz on the U.S. men's hockey team's Olympic gold win over Canada & FBI Director Kash Patel being invited to celebrate with them, new allegations from a former ICE instructor that the agency cut training standards for new officers, and violence breaking out across Mexico after the killing of a major cartel leader. Learn more about your ad choices. Visit podcastchoices.com/adchoices

CLIMBers, it sucks having to be a content creator just to get your music heard. Today, going to share a killer AI hack that I use to shave boatloads of time off my posting process. This one is literally going to change your life. AI Prompt PDF Download Link: https://daredevilmusicproduction.com/wp-content/uploads/2021/01/Best-New-AI-Social-Media-Tactics-For-2026.pdf Learn more about your ad choices. Visit megaphone.fm/adchoices

Former Navy Diver Rob Sembiante doesn't just handle pressure, he seeks it out. From the cramped hull of a nuclear submarine to surviving a near-death slide off a glacier in the Italian Dolomites, Rob has mastered the art of "controlled chaos" to reach elite levels of performance.In this episode, Matt and Rob dive into why voluntarily seeking discomfort is the ultimate hack for business and life. Rob shares how his military training helped him "tactically" take on Vegas, survive a 323-mile ultra-marathon, and why he treats every single day like "Day Zero."As the Crew Chief for theRide (Matt's grueling Mexico-to-Canada cycling expedition), Rob explains the systems he uses to eliminate complacency and keep a high-performing team moving when things get "convoluted and distorted.Connect with Rob: https://www.instagram.com/rob.sembiante?igsh=MWp2OW55ZnJxOGppZw==Learn More About theRide: https://gobundance.com/therideConnect With MattYouTube: https://www.youtube.com/@mattkingatxInstagram: https://www.instagram.com/mattking.atxWebsite: http://themattking.com/The Tribe of High-Performing Men: http://gobundance.com/tribe#entrepreneur #navydiver #mentalperformance #mattkingshow #theride #gobundance #discipline

Favour Obasi-ike, MBA, MS, provides a comprehensive guide to Search Engine Optimization (SEO) for small to mid-sized businesses (SMBs). The episode explores the critical differences in SEO strategies for product-based (E Commerce / E-Commerce) and service-based businesses (SEO Services), offering actionable insights for online growth.Favour emphasizes the foundational importance of a fast, reliable website for any business, highlighting how website performance directly impacts user experience and, consequently, SEO algorithm rankings. For product-based businesses, the discussion centers on the power of visual storytelling through high-quality, optimized images and the technical advantages of using structured data to create informative rich snippets in search results. The episode then shifts to service-based businesses (SEO Services), detailing how to build trust and authority through valuable content marketing and the necessity of local SEO for businesses serving a specific geographic area. A key theme throughout the episode is the concept of user intent, with Favour explaining how to target both commercial and informational keywords to attract customers at every stage of their journey. Finally, the episode underscores the long-term nature of SEO, stressing that consistency in content creation and optimization efforts is the ultimate key to sustainable online success. This podcast episode is a must-listen for any business owner looking to demystify SEO and implement effective strategies for lasting growth.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Takeaways1. Website Performance is Paramount: A fast, reliable, and user-friendly website is the non-negotiable foundation for any successful SEO strategy, impacting everything from user engagement to search engine rankings.2. Tailor Your SEO Strategy: The optimal SEO approach differs significantly between product-based and service-based businesses. Product businesses should focus on visual optimization and structured data, while service businesses should prioritize content that builds authority and trust.3. Leverage Visuals for Product SEO: For e-commerce and product-focused businesses, high-quality, optimized images with descriptive alt text are crucial for attracting and converting customers who rely on visual information to make purchasing decisions.4. Build Authority with Content for Service SEO: Service-based businesses can establish themselves as industry leaders by consistently creating valuable, informative content (like blogs, case studies, and whitepapers) that addresses their target audience's needs and questions.5. Master User Intent: Understanding whether a user is looking to buy (commercial intent) or learn (informational intent) is key. A balanced content strategy that targets both types of keywords will capture a wider audience and nurture leads through the entire customer journey.6. Embrace Local SEO: For service businesses with a physical location or defined service area, optimizing for local search by managing a Google Business Profile and creating location-specific content is essential for attracting nearby customers.7. Consistency is the Long-Term Game: SEO is a marathon, not a sprint. Sustainable growth is achieved through consistent, long-term effort in content creation, technical optimization, and building a strong online presence, rather than expecting overnight success.Memorable Quotes[09:05] "As a service-based business or as a product-based business is your website. How fast is your website?"[35:09] "That's why we're in this room today because we want to know what is a commercial value?"[36:22] "You gotta be consistent, you gotta be putting out the content, you gotta do a lot of things."[37:01] "Long, long, long, long, long-term."Episode FAQs1. What is the most important first step in any SEO strategy?The most crucial first step is ensuring you have a fast, reliable, and mobile-friendly website. A poor-performing site will undermine all other SEO efforts.2. How does SEO for a product-based business differ from a service-based business?Product-based SEO heavily relies on high-quality images, structured data (schema markup) for product details, and e-commerce platform optimization. Service-based SEO focuses more on building authority through in-depth content, demonstrating expertise, and often includes a strong local SEO component.3. What is user intent and why is it important for SEO?User intent is the 'why' behind a search query. It can be informational (looking for information), commercial (intending to buy), transactional (ready to complete a purchase), or navigational (looking for a specific site). Understanding intent allows you to create content that directly addresses the user's needs, leading to higher engagement and better rankings.4. How long does it take to see results from SEO?SEO is a long-term strategy. While some minor results can be seen in a few months, significant, lasting results typically take six months to a year of consistent effort to achieve.5. What is the role of content in SEO for service-based businesses?For service-based businesses, content is the primary tool for building trust and demonstrating expertise. High-quality blog posts, articles, case studies, and guides attract potential clients, answer their questions, and position your business as a credible authority in your field.Episode Timestamps[00:00] Introduction: SEO for Product vs. Service Businesses[03:03] The Difference Between Product and Service-Based Businesses[08:56] The Importance of Website Speed and Reliability[10:01] SEO for Product-Based Businesses: Images and Structured Data[15:21] SEO for Service-Based Businesses: Content and Local SEO[34:10] Understanding User Intent: Commercial vs. Informational Keywords[36:07] The Importance of Consistency in SEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Legal Nurse Podcast, hosted by Pat Iyer, where we explore the complex and often alarming world of healthcare regulation and litigation. In this episode, Pat Iyer is joined by Ernest Tosh, an attorney, data scientist, and prosecutor with extensive experience in the nursing home industry. Together, they examine the financial and ethical structure of American nursing homes, exploring how profitability and proper care often come into conflict, sometimes resulting in both legal and illegal practices. Through candid conversation, Ernest Tosh explains the financial motivations behind understaffing, one of the most common and profitable issues in nursing homes, highlighting how reducing staff can increase profits by millions, but at a serious cost to resident well-being. The discussion also explores the types of avoidable injuries, such as falls, malnutrition, dehydration, and pressure sores, that commonly result from inadequate staffing. Ernest Tosh shares stories from his own legal practice, providing real-life examples of care failures and the legal consequences that follow. The episode also addresses financial and clinical liability, fraud detection, whistleblowing, and the impact on staff caught in ethical dilemmas. Listeners will learn about the Federal Rules of Evidence, how experts summarize complex medical records for litigation, and the ways nursing homes manipulate rating systems and billing practices to increase profits and conceal deficiencies. Whether you are a healthcare professional, legal consultant, or someone interested in healthcare reform, this episode offers insight into the realities of nursing home care and the role nurses and attorneys play in uncovering facts and pursuing accountability. What You'll Learn in This Episode on Unpacking Nursing Home Fraud Tactics and Legal Challenges with Ernest Tosh Here are 5 discussion questions answered in the podcast: What are the financial incentives for nursing homes to understaff, and how does Ernest Tosh explain the scale of profitability gained through this practice? How does understaffing directly impact the health and well-being of nursing home residents, according to Ernest Tosh's litigation experience? What kinds of preventable injuries occur most frequently in understaffed nursing homes, and why are these injuries avoidable? How can expert witnesses, like Ernest Tosh and Pat Iyer, use the Federal Rules of Evidence to summarize complex medical and financial records for a judge or jury? What is the distinction between careless documentation and deliberate fraud in nursing home medical charting, and what consequences can arise from each? Listen to our podcasts or watch them using our app, Expert.edu, available at legalnursebusiness.com/expertedu. Get the free transcripts and also learn about other ways to subscribe. Go to Legal Nurse Podcasts subscribe options by using this short link: http://LNC.tips/subscribepodcast. Grow Your LNC Business 13th LNC SUCCESS® ONLINE CONFERENCE April 23, 24, and 25, 2026 Skills, Strategy, Results Gain deposition mastery, marketing confidence, and clinical–legal insight from industry leaders you can apply to your next case and client call. Build a Practice Attorneys Remember Learn exactly how to showcase expertise, attract referrals, and turn complex medical records into clear, defensible stories that win trust. Learn From the Best—Then Ask Them Anything Get step-by-step training, live “hot seat” solutions, and exclusive VIP Q&A time with Pat Iyer to accelerate your LNC growth. Register now- Limited spots available https://youtu.be/F-OCHAs02CE Your Presenter for Unpacking Nursing Home Fraud Tactics and Legal Challenges with Ernest Tosh Pat Iyer Pat Iyer is a seasoned legal nurse consultant and business coach, renowned for her expertise in guiding new legal nurse consultants to successfully break into the field. As the host of the Legal Nurse Podcast, Pat addresses critical challenges that legal nurse consultants face, such as difficulty in landing clients and a lack of response from attorneys. Through her insightful episodes, she emphasizes the importance of effectively communicating one's value to potential clients. With a wealth of experience, Pat has empowered countless consultants to overcome these hurdles and thrive in their careers. Connect with Pat Iyer by email at patiyer@legalnusebusiness.com Ernest Tosh I am an attorney, data scientist, and elder care advocate. I started my career as a prosecutor and made my way to nursing home cases about 15 years ago. In that time period, I have acquired the largest collection of nursing home data outside the federal government. I use that data to help plaintiffs sue nursing homes, to support academic studies, and to assist elder care advocates in their messaging. When he is not on this podcast, he is probably working in his wood shop or garden. Connect with Ernest Tosh by email at ErnestTosh@ToshLawFirm.com

In a world of overflowing inboxes and nonstop notifications, nonprofits risk becoming part of the noise. Tackle donor fatigue head-on. Most organizations don't have a generosity problem. They have an attention and trust problem. With six practical tactics, Randall outlines how to audit communications, segment by motivation (not wealth), rebalance ask-to-impact ratios, create quiet periods, clarify priorities, and even let donors choose their preferences. The solution isn't more creativity or more volume – it's more discipline. Do less, do it better, and build relationships that last.

Democratic and some Republican senators pressed Homeland Security Secretary Kristi Noem over what they described as overly aggressive immigration enforcement. Noem's testimony before the Judiciary Committee comes as Congress remains deadlocked over DHS funding, raising concerns about national security at a moment of escalating conflict in the Middle East. Lisa Desjardins reports. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy

Wolfie looks at the expected line-up for Forest trip to The Etihad to play Manchester City! To Buy Wolfie A Coffee! Click Here: https://buymeacoffee.com/forestfantv The mid-week trip to the Etihad is here, and it couldn't come at a more high-stakes moment for the Reds. With the 2-1 defeat at Brighton still fresh and the relegation zone just two points away, Wolfie and the panel are asking the big question: Is this a "free swing" against a title-chasing Manchester City, or should we be demanding a performance that helps us climb away from the bottom three? With City missing Erling Haaland but still looking formidable, we're breaking down the task ahead. Does Vítor Pereira set us up to be compact and survive, or do we go to the Etihad with the ambition to actually hurt the champions on the counter? Tactics are the talk of the City Ground this week, as fans wonder if Pereira will finally pull the trigger on a switch to a back five to counter City's relentless pressure. We'll be looking at the potential return of Stefan Ortega to the matchday squad and providing all the latest injury updates following that bruising encounter on the South Coast. The biggest debate, however, centers on the frontline. With Igor Jesus struggling for Premier League goals lately, is it time to finally unleash Taiwo Awoniyi from the start? Jump in the comments and let us know your predicted XI! Do you want to see a tactical shift to a back three, or should we stick with the system that got us past Fenerbahçe? Is the lack of goals from Igor Jesus a concern, or does he offer more to the overall build-up play? With West Ham breathing down our necks, every point is a prisoner, and the panel is ready to debate how we can pull off the shock of the season in Manchester. Get your comments in and let's get the pre-match chat started! YOU REDS! #nffc #mancity #premierleague Learn more about your ad choices. Visit podcastchoices.com/adchoices

Listen on ⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠ - watch or listen on ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠ - watch on ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠. It's time for another visit to YATESY'S ESPRESSO BAR, where Rich is joined by Adam to discuss some key issues at the CIty Ground: Feelings, not tactics Players vs managers Man City preview And much much more... Thanks to Adam for joining us, and thank you for watching and/or listening. We'll be back on Thursday after the Man City match. Eek. Subscribe to 1865: The ORIGINAL Nottingham Forest Podcast via your podcast provider, and please leave a review, as it helps other Forest supporters find our content⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. 1865: The Nottingham Forest Podcast is part of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sports Social Network⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and partnered with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FanHub⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Come on you Reds! Learn more about your ad choices. Visit podcastchoices.com/adchoices

#983 | Ed and Dharnish review United's win over Crystal Palace, focusing on a poor, flat first-half marked by weak progression from the back, Palace's press clogging central areas around Casemiro/Mainoo/Bruno. There's a discussion about United's left-sided imbalance amid injuries to Shaw, Martínez, and Dorgu. There was improved intensity after halftime and some decisive Bruno Fernandes passing that led to a penalty and red card, shifting control and eventually a winner.  United leaned on crossing and set-piece threat, including the winning goal from Benjamin Šeško, whose finishing and overall output since Carrick's arrival are the story of the past seven games. There's a chat about midfield transition risks, Palace's pattern of dropping strikers into midfield, and a brief touch on what rivals for the Champions League places are doing. The episode wraps with a tactical preview of Newcastle on Wednesday. 00:00 Introduction 02:07 First Half Analysis 09:00 Cunha's Role and Width Issues 11:01 Second Half Turnaround 14:00 Sesko and United's Attack 21:07 Champions League Race 23:02 Newcastle Preview 28:00 Wrap If you are interested in supporting the show and accessing a weekly exclusive bonus episode, check out our Patreon page or subscribe on Apple Podcasts. Supporter funded episodes are ad-free. NQAT is available on all podcast apps and in video on YouTube. Hit that subscribe button, leave a rating and write a review on Apple or Spotify. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Diana and Nicole speak with Jan Joyce, AG, CG, CGL, who developed and coordinates the new virtual institute course, "Merging & Separating Identities: Strategies and Tactics to Solve." Jan explains that the most common mistake genealogists make is failing to recognize they have a "same-name problem" and assuming multiple records belong to a single person. She notes that the challenge of merging and separating identity cases (M/S) is accelerating because of more digitized records, the explosion of DNA testing, and the rise of AI tools. Jan shares her own breakthrough M/S case, which involved a woman named Susan Gliddon in three different geographic locations, and an example of a student who had mistakenly merged two different William Thompsons for five years. Listeners learn that if they suspect an M/S case, they should immediately stop adding information to that part of their tree and begin systematically recording every descriptor for the individual into a spreadsheet. The multi-week course teaches a rigorous, step-by-step methodology, including the use of identity dossiers, timelines, and correlation techniques, using a Common Data Set to focus on learning the techniques themselves. Students gain the confidence to untangle complex cases and transform their research approach by learning to apply systematic methods to any genealogical research problem. This summary was generated by Google Gemini. Links Merging and Separating Identities Course registration: https://familylocket.com/product/merging-and-separating-identities/ Transform Chaos into Clarity: Organizing Your Merging and Separating Cases - https://familylocket.com/transform-chaos-into-clarity-organizing-your-merging-and-separating-cases/ Overview of the Merging and Separating Identities Course - https://familylocket.com/overview-of-the-merging-and-separating-identities-course/ From Chaos to Clarity: How Merging & Separating Identity Techniques Identified David Dewitt's Father - https://familylocket.com/from-chaos-to-clarity-how-merging-separating-identity-techniques-identified-david-dewitts-father RLP 256: Alford/Johnson Research – Interview with James Johnson - https://familylocket.com/rlp-256-alford-johnson-research-interview-with-james-johnson/ an interview with James Wesley Johnson, author of A Horse, A Gunfight, And The Law: A Historical Account of Our Alfords in Texas (name-change due to hiding from the law) Testimonials Student Experiences – Merging & Separating Identities - https://vimeo.com/1097036140/783bd4549f "This course was honestly the best course I've taken. Period." – EB "You outdid yourself with this course...so many great strategies and approaches to apply to tough research problems. I appreciate all of your hard work, effort, and sharing of knowledge to make us all better genealogists." – KT "What a stupendous week, Jan! Thank you so much for offering this course and for rounding up so many great speakers. I learned things from every person who spoke (whether as an official speaker or a member of the group taking the class)." – BS "The class pushed me out of my tunnel vision." – PG "I have to admit that I was skeptical if this approach would work for me — but I found it a great way to make connections as well as step away from my computer and stand a bit. So refreshing to learn something new that is fun too!" – KT "I have really enjoyed this course. It has made me think differently about so many things. While the focus was on M/S, so much of what was taught and discussed can be used in 'everyday research' which for me is usually 'problem solving.'" – RC "After Kim Richardson did her presentation, I should have just stayed up all night. I couldn't sleep because of all the ideas in my head. LOL!" – PG "I am always so impressed with your courses! You have a great teaching style and are respectful and patient with all participants. I learn so much from you and really appreciate your willingness to share your knowledge with the class." – CD "Today was really helpful - I feel like I learned new things at the right pace. I end the day energized rather than drained and overwhelmed." – KT "I'm really enjoying the course. Learning something new every day." – TF "I liked getting the materials each day, as opposed to getting a syllabus. I was more inclined to look at all the materials when they came to me in smaller batches." – PG Sponsor – Newspapers.com For listeners of this podcast, Newspapers.com is offering new subscribers 20% off a Publisher Extra subscription so you can start exploring today. Just use the code "FamilyLocket" at checkout.  Research Like a Pro Resources Airtable Universe - Nicole's Airtable Templates - https://www.airtable.com/universe/creator/usrsBSDhwHyLNnP4O/nicole-dyer Airtable Research Logs Quick Reference - by Nicole Dyer - https://familylocket.com/product-tag/airtable/ Research Like a Pro: A Genealogist's Guide book by Diana Elder with Nicole Dyer on Amazon.com - https://amzn.to/2x0ku3d 14-Day Research Like a Pro Challenge Workbook - digital - https://familylocket.com/product/14-day-research-like-a-pro-challenge-workbook-digital-only/ and spiral bound - https://familylocket.com/product/14-day-research-like-a-pro-challenge-workbook-spiral-bound/ Research Like a Pro Webinar Series - monthly case study webinars including documentary evidence and many with DNA evidence - https://familylocket.com/product-category/webinars/ Research Like a Pro eCourse - independent study course -  https://familylocket.com/product/research-like-a-pro-e-course/ RLP Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-study-group/ Research Like a Pro Institute Courses - https://familylocket.com/product-category/institute-course/ Research Like a Pro with DNA Resources Research Like a Pro with DNA: A Genealogist's Guide to Finding and Confirming Ancestors with DNA Evidence book by Diana Elder, Nicole Dyer, and Robin Wirthlin - https://amzn.to/3gn0hKx Research Like a Pro with DNA eCourse - independent study course -  https://familylocket.com/product/research-like-a-pro-with-dna-ecourse/ RLP with DNA Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-with-dna-study-group/ Thank you Thanks for listening! We hope that you will share your thoughts about our podcast and help us out by doing the following: Write a review on iTunes or Apple Podcasts. If you leave a review, we will read it on the podcast and answer any questions that you bring up in your review. Thank you! Leave a comment in the comment or question in the comment section below. Share the episode on Twitter, Facebook, or Pinterest. Subscribe on iTunes or your favorite podcast app. Sign up for our newsletter to receive notifications of new episodes - https://familylocket.com/sign-up/ Check out this list of genealogy podcasts from Feedspot: Best Genealogy Podcasts - https://blog.feedspot.com/genealogy_podcasts/

Favour Obasi-ike, MBA, MS, pulls back the SEO truths curtain on the world of SEO agencies. Joined by a panel of experts, Favour reveals the questions you should be asking your SEO provider to ensure you're getting the most out of your investment. The discussion covers a wide range of topics, from the true cost of SEO to the importance of a long-term strategy. Favour emphasizes that SEO is not a one-time fix, but an ongoing process that requires continuous effort and adaptation. This episode also explains the four pillars of SEO success — search, find, click, and save — and how they can be used to create a powerful connection with your target audience. Whether you're a business owner looking to hire an SEO agency or a marketing professional seeking to deepen your understanding of the industry, this episode is packed with valuable insights and actionable advice. Tune in to learn how to take control of your SEO destiny and drive sustainable growth for your social business.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. SEO is a long-term investment, not a quick fix. Sustainable results require a consistent and evolving strategy.2. The cost of SEO varies, but the focus should be on value and ROI, not just the price tag.3. Ask your SEO agency about their team, workflow, strategy, and reporting to ensure transparency and alignment.4. The four pillars of SEO are search, find, click, and save. The goal is to create valuable content that resonates with your audience.5. Don't be a passive client. Educate yourself, ask questions, and take an active role in your SEO strategy.6. Certifications and partnerships (like with SEMrush) can be an indicator of an agency's credibility and expertise.7. Competitive analysis is crucial. You need to understand who your competitors are and what they're doing to succeed in the search rankings.Memorable Quotes[08:20 - 08:34] "There's this illusion of SEO being a genie that just comes and wipes your problems away and then you rank all day. It's not like that."[08:51 - 08:57] "Yes, it's technical, but the fundamental value of SEO is to connect."[25:08 - 25:16] "These agencies will just sell you snake oil and tell you all these things about what to do, what not to do. And then they leave you stranded, high and dry, pay thousands of dollars and you've not received one click or one lead."[30:37 - 30:47] "SEO is about search, find, click, and save."FAQs1. How much should I budget for SEO services?The cost of SEO can range from $500 to $5,000+ per month. For serious results, a budget of at least $1,000 per month is recommended.2. How long does it take to see results from SEO?SEO is a long-term strategy. While some quick wins are possible, significant and sustainable results typically take 6-12 months to achieve.3. What are the most important questions to ask an SEO agency?Ask about their team, their process, their strategy, and how they measure success. It's also important to inquire about their experience in your industry.4. What is the difference between on-page and off-page SEO?On-page SEO refers to optimizations made to your website, such as content and technical aspects. Off-page SEO involves activities outside of your website, such as link building and social media.5. How can I learn more about SEO?There are many resources available online, including blogs, courses, and certifications. Following industry experts and listening to podcasts like We Don't PLAY! can also be beneficial.Timestamps[00:00] Introduction: What SEO agencies won't tell you.[05:55] How much does SEO cost?[07:33] The importance of a long-term SEO strategy.[08:10] SEO is not a one-time fix.[24:04] How to get into SEO.[25:30] The importance of certifications for SEO agencies.[26:51] The role of competitive analysis in SEO.[30:29] The four-wheel cycle of SEO: search, find, click, and save.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TrulySignificant.com brings back a favorite guest, author and futurist Marc Morgenstern. Read his books..The Soul of Deal Making...is our favorite. Here's why you should listen to Marc.Marc is significant because he reframes the concept of “deal making” from being purely transactional to being deeply relational, values-driven, and purpose-centered. Here's why that matters: 1. He Elevates Deal Making from Tactics to Character Most books on deal making focus on:Negotiation tacticsFinancial engineeringLegal structureCompetitive advantageMorgenstern shifts the conversation to:IntentIntegrityAlignment of valuesLong-term relationship healthHis central idea is that great deals are not won — they are built. And they are built on trust, clarity, and shared purpose. 2. He Connects Business with Soul The “soul” in Soul of Deal Making represents:AuthenticityMoral groundingEmotional intelligenceRespect for all stakeholdersThis is especially significant in an era when:Short-term wins often override long-term sustainabilityDeals can damage reputations if misalignedLeadership credibility is fragileMorgenstern argues that the quality of the deal mirrors the quality of the people making it. 3. He Bridges Strategy and Humanity His work resonates with leaders who:Care about culture as much as capitalBelieve business is a vehicle for impactWant to create outcomes that endureRather than viewing negotiations as adversarial, he promotes:Mutual value creationListening deeplyUnderstanding motivations beneath positionsThat's a higher-level view of business — closer to stewardship than conquest. 4. Why It's Relevant Today In a world of:PE rollupsStartup exitsComplex partnershipsCross-border M&ADeals fail less because of math and more because of:Misaligned expectationsCultural incompatibilityEgoPoor communicationMorgenstern's message anticipates this reality. 5. Broader Significance His contribution sits in the same philosophical neighborhood as:Conscious capitalismStakeholder-driven leadershipValues-based entrepreneurshipHe reminds leaders that the true asset in any transaction is trust.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.

In this episode, we unpack the critical difference between strategy and tactics — and why most business owners get them backwards. I explain how jumping into posting, reels, emails, and new platforms without a clear plan leads to burnout, inconsistency, and stalled growth. You'll learn how to build a simple marketing foundation first so every tactic has purpose, direction, and a path to revenue. If you've been busy but not seeing results, this episode will help you shift from random activity to intentional growth.----------------------------------Leads That Convert Challenge - grab your seat HERE!FB Community: Marketing Made EASY for Women in Business --  daily tips and marketing strategies - click HERE to make marketing easier TODAY!Questions? Send me an email -- samantha@samanthasheppardconsulting.com

This won't be polite soundbites — this will be a deep dive into the current state of the club, from performances and recruitment to ownership, ambition, and direction.

The Go Radio Football Show: March 2nd, 2026. PLAY and HIT SUBSCRIBE, and NEVER miss an episode! Rangers dominate. Celtic recover. Hearts march on. Join Paul Cooney, Charlie Mulgrew, and Mark Guidi as they unpack a game of two halves at Ibrox: Rangers' blistering 45 minutes, Celtic's storming revival, and the implications for a title race that's suddenly shifted east to Edinburgh. Old Firm Chaos — Rangers tear Celtic apart early, going 2–0 up with a jaw-dropping overhead kick from Chermiti and a clinical second. But Celtic roar back with 17 second‑half shots, a late penalty, and a huge statement of resilience. Title Race Turns Maroon — The panel agree: Hearts are now favourites. With a six‑point cushion and momentum surging, the Jambos have one hand on the trophy — and the pressure is all on the Glasgow giants. Rangers Fans Fume — Calls pour in questioning Danny Röhl's in‑game management, substitutions, and the psychological collapse that mirrored previous late-game stumbles. Celtic's Patchwork Squad — Despite a depleted and makeshift XI, Martin O'Neill's halftime masterclass inspires a comeback. But concerns remain: Who is Celtic's No. 9? Can they find consistency in the run-in? VAR, Pressure & Mind Games — The managers' pre‑match jousting, VAR controversies, and the psychological warfare of the Scottish media bubble get fully dissected. Follow us @thisisgoradio on Instagram, Facebook, LinkedIn and Tik Tok The Go Radio Football Show, weeknights from 5pm-7pm across Scotland on DAB, YouTube, Smart Speaker - launch Go Radio - and on the Go Radio App. IOS: https://apps.apple.com/gb/app/go-radio/id1510971202 Android: https://play.google.com/store/apps/details?id=uk.co.thisisgo.goradio&pcampaignid=web_share In Association with Burger King. Home of the Whopper, home delivery half time or full time, exclusively on the Burger King App  https://www.burgerking.co.uk/download-bk-app. Watch the Replay on YouTube: https://www.youtube.com/live/55MGbYoiWl0?si=vavSiSr5ulKfj2Zw  For more Podcasts from Go Studios, head to: https://thisisgo.co.uk/podcasts/ Facebook: https://www.facebook.com/share/1ATeQD... 

In this eye-opening episode of the We Don't PLAY! Podcast, host Favour Obasi-ike, MBA, MS dismantles the myth of "cheap SEO." Joined by guests Dr. Fashion, Austin, John, and Celese, the conversation exposes the significant long-term damage that corner-cutting SEO practices can inflict on a business. Favour emphasizes that SEO is not a one-time fix but a long-term investment in your brand's digital foundation. The episode draws a powerful analogy, comparing cheap SEO to building a house with substandard materials — a structure doomed to fail. The discussion highlights the stark difference between unethical "black hat" tactics, which lead to severe penalties from search engines like Google, and the sustainable growth achieved through ethical, "white hat" strategies. Dr. Fashion shares an inspiring personal story of how her commitment to quality SEO on her YouTube channel led to incredible success, enabling her to purchase her mother's childhood home. The episode is a masterclass for any business owner, marketing professional, or entrepreneur who wants to understand the true value of a robust, strategic, and long-term SEO plan.It's a crucial reminder that in the world of digital marketing, you get what you pay for, and the cost of cheap SEO is ultimately a price too high to pay for any business serious about growth and longevity.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. Cheap SEO is a Myth: Low-cost SEO services often use harmful "black hat" techniques that can get your website penalized by Google, costing you more in the long run.2. SEO is a Long-Term Investment: Sustainable SEO is not about quick fixes. It's about consistently building a strong online presence through high-quality content and ethical practices.3. Quality SEO Drives Real-World Results: As demonstrated by Dr. Fashion's story, a well-executed SEO strategy can lead to significant financial success and brand authority.4. A Holistic Approach is Essential: Effective SEO encompasses more than just keywords. It includes website design, user experience, content quality, and technical optimization.5. Inaction is Expensive: In a competitive digital landscape, not investing in SEO means being invisible to your target audience and losing ground to your competitors.6. Understand the Value You're Paying For: Be wary of SEO providers who make grand promises without clear, measurable results. A reputable expert will provide a transparent and strategic plan.7. SEO is a Way of Life: Favour makes the point that search is a fundamental human behavior. Applying this mindset to your business's digital strategy is key to success.Memorable Quotes[01:04 - 01:17] "The cost of cheap SEO is to the point where you know when you hear something has been done but it has been done poorly. It's like trying to build a house and then you use the wrong sand, you use the wrong brick, you use the wrong everything." — Favour Obasi-ike[22:40 - 22:59] "SEO works, y'all. It's a long-term game. You don't want to enjoy the shade before building or planting the seed. We have to follow the rule. We have to abide by the law. There's a procedure. There's seed, there's time, there's harvest. We can't harvest without planting a seed." — Favour Obasi-ike[67:24 - 67:41] "If you have a business, you should have a podcast...it's a 24/7, 365 marketing platform for you. It's another place where people can search and be discovered." — John[26:20 - 26:31] "When you think about SEO, it boils down to two things. You're either focusing on branded queries, which is your business name, your brand name, the name that people know you for, or you're focusing on non-branded queries." — Favour Obasi-ike[45:53 - 46:02] "If everyone did SEO correctly, we'd have a better search experience, to be honest. 100%, because SEO is not competition. It's search." — Favour Obasi-ikeFAQs1. What is the difference between "black hat" and "white hat" SEO?"Black hat" SEO refers to unethical tactics that violate search engine guidelines to try and rank a site higher, such as buying links or keyword stuffing. "White hat" SEO, on the other hand, focuses on creating high-quality content and a good user experience to earn rankings organically.2. How long does it take to see results from SEO?SEO is a long-term strategy. While some technical fixes can have a quick impact, it typically takes several months to see significant, sustainable results from a comprehensive SEO campaign.3. Why is content so important for SEO?High-quality content is the foundation of modern SEO. It's what attracts and engages your audience, establishes your authority, and gives search engines the context they need to rank your site for relevant queries.Timestamps[00:00] Introduction: The True Cost of Cheap SEO[02:32] The Long-Term vs. Short-Term View of SEO[05:49] Real-Life Success Story: LinkedIn Newsletter Growth[11:11] The Dangers of Black Hat SEO[17:25] SEO Starts with a Secure Website (HTTPS)[20:15] Dr. Fashion on YouTube SEO and Organic Discovery[23:24] John's Experience with Unqualified SEO Pitches[30:04] The Importance of Backlinks and Domain Authority[44:46] SEO as a Long-Term, Ethical Investment[48:22] SEO as a Natural Extension of Human Behavior[55:00] The Power of Podcasting for Business Growth[68:03] The Importance of Language and Mindset in Marketing[71:02] Understanding Keyword Categories for Effective SEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Renaldo and Ricardo McKenzie discuss US immigration and the hypocrisy of the strategy. The Pulse is a series on The Neoliberal Round Podcast by Renaldo McKenzie.Renaldo is a Professor in Caribbean Thought and Author of Neoliberalism.Ricardo is a member of the Society of HR Managers and a top producer at a major logistics firm.Ricardo and Renaldo and the owners of The Neoliberal Corporation.Visit us at https://theneoliberal.com and https://renaldocmckenzie.comGet your copy of neoliberalism at https://store.theneoliberal.com

In today's show, I tackle two hot topics listeners have been asking about: tax planning in retirement and the role of life insurance in your golden years. Drawing from real questions and common scenarios. But that's not all: I also dig into the nuances of life insurance in retirement, explaining when it makes sense to keep or reconsider a policy, and how it can be a powerful tool for risk management, legacy planning, or supplementing income.    You will want to hear this episode if you are interested in... 06:03 Tax planning vs. preparation 11:17 Optimizing Roth conversions in retirement 16:05 Capital gains and tax strategies 18:37 Retirement income planning strategies 24:50 Survivor benefits explained  26:41 Life insurance for younger spouses 28:57 Whole life policy loan insights 32:41 Retirement life insurance benefits 39:35 Annuities, IRAs, and tax considerations Tax Planning in Retirement: Looking Beyond This Year Too often, tax strategies are left for CPAs or accounting firms during busy tax season, which is not the ideal time for personalized planning. Many people believe their taxes will drop in retirement and ignore future implications such as Required Minimum Distributions (RMDs), possible tax rate changes, or status changes like moving from joint to single filing after a spouse's death. I recommend a proactive, multi-year approach, planning not just for today but for years ahead. Mapping out your future retirement income and tax liabilities allows you to make strategic decisions that optimize withdrawals, conversions, and gifting options.   Key strategies include: Roth Conversions: Moving funds from pre-tax accounts (like IRAs or 401(k)s) to Roth IRAs can create future tax-free income. Timing is crucial; for example, the years before Social Security starts can be optimal for conversions without bumping up your taxable income. Roth Contributions: Don't forget about spousal Roth IRAs and annual contribution limits. In 2026, for couples over 50, you can contribute up to $17,200 combined to Roth IRAs (subject to income eligibility). Capital Gains Harvesting: Understanding the rules for primary residence sales and brokerage accounts means you can maximize capital gain exclusions and possibly pay 0% on gains when your income is lower. Charitable Giving: Proper planning can help you meet your philanthropic goals while minimizing taxable income. Gifting: Gifting appreciated assets helps save on future tax dollars, especially when gifting to individuals or charities.   Who Needs Life Insurance and Why? Life insurance typically protects against the financial risk of premature death in your working years, especially if you have dependents, debt, and income that others rely on. But its purpose shifts in retirement. Life insurance is not an investment; it's a tool to transfer risk. As you approach or enter retirement, your financial picture often changes, the mortgage may be paid off, children are independent, and asset balances may be at their peak. At this stage, you should revisit whether life insurance still fits your needs or whether your money could be better utilized elsewhere.   Life insurance can serve several purposes in retirement: For pension holders who opt for the "single life" payout, life insurance can provide financial security to surviving spouses or dependents if their pension stops at death. It also acts as bridge funding, where if an age gap exists between spouses, a policy can bridge the gap until Social Security survivor benefits begin (especially since these benefits only start at age 60 for most spouses). Some retirees use life insurance to ensure a tax-free inheritance for loved ones or to supplement other tax-free assets like homes (due to step-up in basis) and Roth IRAs. Hybrid life insurance policies can include riders for long-term care, providing benefits if care is needed and a tax-free payout at death. However, not all old policies continue to make sense. Whole life policies bought decades ago may have modest death benefits that no longer provide impactful coverage, and their cash values may be underperforming. It's worth reviewing these policies and considering whether surrender, exchange, or repurpose is wiser.  Resources & People Mentioned 3 Steps to Retirement Planning   Connect With Gregg Gonzalez Email at: Gregg.gonzalez@lpl.com Podcast: https://RetireStrongFA.com/Podcast Website: https://RetireStrongFA.com/ Follow Gregg on LinkedIn Follow Gregg on Facebook Follow Gregg on YouTube   Subscribe to Retirement Made Easy On Apple Podcasts, Spotify, Google Podcasts  

Send a textJoin Alex Rutledge and Red Bone for an in-depth guide to scouting turkeys for the 2026 season. Learn expert techniques from traditional listening methods to modern trail camera strategies using Wise Eye data cams. This episode covers everything from understanding turkey behavior patterns and strut zones to building your own scouting algorithm. Plus, get tips on landowner relations, hunting ethics, and a bonus meatloaf recipe. Featuring updates from the NWTF Convention and local sports coverage.Chapter Markers with Timestamps:0:00Introduction & NWTF Convention Recap4:36Local High School Sports Update11:08Traditional Scouting Methods15:45Understanding Turkey Behavior & Movement Patterns26:15Using Wise Eye Trail Cameras for Scouting40:25Landowner Relations & Hunting Ethics43:58Bonus: Red Bone's Smoked Meatloaf Recipe

For the first time, Google has publicly designated a core update as a "Discover Core Update," signaling a major shift in how content is surfaced to users. In this podcast episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS, unpacks the groundbreaking February 2026 Google Core Update with 200+ people in the Clubhouse Audio LIVE! room.This update, which rolled out over 22 days, emphasizes a move towards a more personalized, AI-driven, and visually-oriented search experience. Favour explains that the Discover feed functions like a recommendation engine for the entire web, proactively suggesting content based on a user's interests and online behavior, rather than just reacting to search queries. This means the success of your content is now heavily influenced by the end-user's activity.The episode delves into the critical importance of creating "people-first" content — content that is helpful, reliable, and genuinely valuable to the audience. Favour warns against the use of clickbait and spammy headlines, as the new algorithm is designed to penalize such practices.Furthermore, the discussion highlights the often-overlooked but crucial role of technical SEO. Using a real-world client example and citing HubSpot's past struggles with a core update, Favour illustrates how a weak technical foundation can undermine even the best content strategy.The episode provides a comprehensive overview of what this update means for businesses and marketers, offering actionable advice on how to adapt and thrive. From optimizing images for a visual-first platform to conducting thorough content audits, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving world of SEO.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. A New Era of Search: The February 2026 Google Core Update is the first to be publicly named a "Discover Core Update," marking a significant shift towards a proactive, AI-powered content recommendation system.2. Content is Still King, but Context is Queen: The update prioritizes "people-first" content that is helpful, reliable, and engaging. The focus is on user intent and value, not just keywords.3. Technical SEO is Non-Negotiable: A solid technical foundation is more critical than ever. Issues with hosting, server response times, and website structure can severely impact your visibility.4. The Power of Personalization: The Discover feed is driven by user behavior and interests. This means your content's reach is now directly tied to how well it resonates with individual users.5. Visuals are Vital: The "Discover" update is inherently visual. High-quality, optimized images and videos are essential for capturing attention and driving engagement in the Discover feed.6. Say Goodbye to Gimmicks: Clickbait, spammy headlines, and other manipulative tactics will be actively penalized. Authenticity and value are the new currency of SEO.7. Embrace an Omnichannel Strategy: Relying solely on Google for traffic is a risky strategy. Building a strong presence across multiple platforms, including social media and email, is key to long-term, sustainable growth.Timestamps[00:00] Introduction to the Google Core Update[01:07] Google's First Publicly Labeled "Discover Core Update"[02:02] Timeline of the February 2026 Update[04:04] The Importance of Technical SEO[05:00] Case Study: HubSpot's Traffic Loss[06:02] The Lack of Information on Core Updates[08:12] Details of the Discover Core Update[10:15] The Role of AI in the Update[13:01] Impact on Different Industries[16:20] The "People-First" Content Strategy[20:01] The Importance of Visual Content[25:54] How User Activity Influences Search Results[27:37] Avoiding Clickbait and Spam[28:06] The Future of Search and ContentMemorable Quotes[01:07 - 01:19] "This is the first time Google has ever publicly mentioned about an update like this, especially to the open, because this doesn't usually happen all the time."[04:19 - 04:26] "I want to know about the core things that's going to either make or break your business online, especially when it comes to AI."[27:43 - 27:47] "You're going to avoid, avoid, avoid, avoid, avoid, avoid, by all means, avoid clickbait."[28:03 - 28:06] "If you're not people-first, it's gonna be quite hard."[26:11 - 26:15] "So the ball is not even in your court anymore. If you really think about it, the ball is in the activity of the user's court."FAQs1. What is the Google Discover Core Update?The February 2026 Google Discover Core Update is a major algorithm change that focuses on personalizing the content shown in the Google Discover feed. It uses AI to proactively recommend articles, videos, and other content based on a user's interests and online behavior, rather than just responding to search queries.2. What is "people-first" content?"People-first" content is content created primarily to provide value to the reader, rather than to rank in search engines. It should be helpful, reliable, well-written, and address the user's needs and interests. This is in contrast to content that is stuffed with keywords or uses clickbait headlines to attract clicks.3. Why is technical SEO important for this update?Technical SEO ensures that your website has a solid foundation for Google to crawl, index, and understand your content. With the Discover update, technical factors like site speed, mobile-friendliness, and structured data are more important than ever for getting your content recommended to users.4. How can I optimize my content for Google Discover?To optimize for Discover, focus on creating high-quality, people-first content with compelling headlines and high-quality images. Understand your audience's interests and create content that aligns with them. Also, ensure your website is technically sound and provides a good user experience.5. What are the key takeaways from the February 2026 update?The key takeaways are to prioritize people-first content, invest in technical SEO, embrace visual content, avoid clickbait, and build an omni-channel marketing strategy to reduce reliance on a single traffic source.More ResourcesGoogle Search Status DashboardGoogle Discover Core Update BlogWork and PLAY! Blog - What is SEO?Work and PLAY! Blog - Technical SEO CourseWe Don't PLAY!™️ Podcast Episode - Social Media Organic StrategiesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.